Exhibit No. 21

                          JOURNAL COMMUNICATIONS, INC.
                         Subsidiaries of the Registrant

The  following  list shows the  subsidiaries  of the  Registrant as of March 13,
2000,  their  respective  states of  incorporation  and the percentage of voting
securities  of each  subsidiary  owned by its  immediate  parent.  All companies
listed  have  been  included  in the  consolidated  financial  statements  filed
herewith.
<TABLE>
<CAPTION>
                                                                       Percent of Voting
                                                                       Securities Owned
                                            State/Country              by Registrant or
Subsidiary                                  of Incorporation           Immediate Parent
----------                                  ----------------           ----------------
<S>                                         <C>                        <C>
Journal Sentinel Inc.                       Wisconsin                  100% by Registrant
Journal Broadcast Corporation               Nevada                     100% by Registrant
NorthStar Print Group, Inc.                 Wisconsin                  100% by Registrant
Add, Inc.                                   Wisconsin                  100% by Registrant
Norlight Telecommunications, Inc.           Wisconsin                  100% by Registrant
PrimeNet Marketing Services, Inc.           Minnesota                  100% by Registrant
IPC Communication Services, Inc.            Michigan                   100% by Registrant
Journal Broadcast Group, Inc.               Wisconsin                  100% by Journal Broadcast Corp.
Journal Broadcast Group of Tennessee, Inc.  Tennessee                  100% by Journal Broadcast Group, Inc.
Journal Broadcast Group of Kansas, Inc.     Kansas                     100% by Journal Broadcast Corp.
Journal Broadcast Group of Oklahoma, Inc.   Oklahoma                   100% by Journal Broadcast
                                                                       Group of Kansas, Inc.
IPC Communication Services, S. A.           France                     99% by IPC Communication Services*
Label Products & Design, Inc.               Wisconsin                  100% by NorthStar Print Group
Mega Direct Holdings, Inc.                  Nevada                     100% by ADD, Inc.
IPC Holdings, LLC                           Wisconsin                  100% by IPC Communication Services
</TABLE>

-----------------------------
* 1 % by other subsidiaries of the Registrant


Nordoc  Europe  B.V.,  a  former  operation  in  Amsterdam,  Netherlands  and  a
subsidiary of IPC  Communication  Services,  Inc. was  liquidated on October 31,
1999.  On January 1, 2000,  a merger took place to combine Add,  Inc.,  Trumbull
Printing,  Inc., a former  wholly-owned  subsidiary of the Registrant,  Automart
Publications, Inc., Community Newspapers, Inc., and Hometown Publications, Inc.,
with Add, Inc. remaining the surviving corporation. Automart Publications, Inc.,
Community Newspapers,  Inc., and Hometown  Publications,  Inc. were wholly-owned
subsidiaries of Add, Inc.

The Registrant has no controlling  parent.  Twenty-five million nine hundred and
twenty  thousand   (25,920,000)   shares,   or  ninety  percent  (90%),  of  the
Registrant's  issued common stock at March 13, 2000,  are owned of record by the
Trust. The right to vote these shares in most instances resides in the employees
who hold Units of beneficial interest in that trust. Accordingly, the Registrant
is not  controlled by the Trust and does not consider it to be a "parent" of the
Registrant  within  the  meaning  of  Regulation  12b-2.  See Item 12  "Security
Ownership of Certain Beneficial Owners and Management."