Exhibit No. 21

                           JOURNAL COMMUNICATIONS INC.
                         Subsidiaries of the Registrant

The  following  list shows the  subsidiaries  of the  Registrant as of March 19,
1999,  their  respective  states of  incorporation  and the percentage of voting
securities  of each  subsidiary  owned by its  immediate  parent.  All companies
listed  have  been  included  in the  consolidated  financial  statements  filed
herewith.
<TABLE>
<CAPTION>

                                                                 Percent of Voting
                                                                 Securities Owned
                                            State/Country        by Registrant or
Subsidiary                                  of Incorporation     Immediate Parent
----------                                  ----------------     ----------------
<S>                                         <C>                  <C>               
Journal Sentinel Inc.                       Wisconsin            100% by Registrant
Journal Broadcast Corporation               Nevada               100% by Registrant
NorthStar Print Group, Inc.                 Wisconsin            100% by Registrant
Add, Inc.                                   Wisconsin            100% by Registrant
Norlight Telecommunications, Inc.           Wisconsin            100% by Registrant
PrimeNet Marketing Services, Inc.           Minnesota            100% by Registrant
Trumbull Printing, Inc.                     Connecticut          100% by Registrant
IPC Communication Services, Inc.            Michigan             100% by Registrant
PPC Liquidations, Inc.                      Wisconsin            100% by Registrant
Journal Broadcast Group, Inc.               Wisconsin            100% by Journal Broadcast Corp.
Journal Broadcast Group of Tennessee, Inc.  Tennessee            100% by Journal Broadcast Group, Inc.
Hometown Publications, Inc.                 Connecticut          100% by Add, Inc.
Community Newspapers, Inc.                  Wisconsin            100% by Add, Inc.
Mega Direct Holdings, Inc.                  Nevada               100% by Add, Inc.
Auto Mart Publications, Inc.                Ohio                 100% by Add, Inc.
Nordoc Software Services, S. A.             France               99% by IPC Communication Services*
Nordoc Europe B.V.                          Netherlands          99% by IPC Communication Services*
Label Products & Design, Inc.               Wisconsin            100% by NorthStar Print Group

--------------
* 1 % by other subsidiaries of the Registrant
</TABLE>

       The  Registrant  has no  controlling  parent.  Twenty-five  million  nine
hundred and twenty thousand (25,920,000) shares, or ninety percent (90%), of the
Registrant's  issued common stock at March 19, 1999,  are owned of record by the
Trust. The right to vote these shares in most instances resides in the employees
who hold Units of beneficial interest in that trust. Accordingly, the Registrant
is not  controlled by the Trust and does not consider it to be a "parent" of the
Registrant  within  the  meaning  of  Regulation  12b-2.  See Item 12  "Security
Ownership of Certain Beneficial Owners and Management."