UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                    FORM 10-Q

(Mark One)

  X             QUARTERLY  REPORT  PURSUANT TO SECTION 13 OR 15(d) OF THE
-----           SECURITIES  EXCHANGE ACT OF 1934

                FOR THE QUARTERLY PERIOD ENDED AUGUST 31, 2001
                ----------------------------------------------

                                       OR

                TRANSITION  REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
-----           SECURITIES  EXCHANGE ACT OF 1934

                For the transition period from             to             .
                                               -----------    ------------

                Commission File Number:  333-44177
                                        -----------


                            BRILL MEDIA COMPANY, LLC
                            ------------------------
             (Exact name of registrant as specified in its charter)

                               Virginia           52-2071822
                               -----------------------------
                  (State of Formation) (I.R.S. Employer Identification No.)

                              420 N.W. Fifth Street
                            Evansville, Indiana 47708
                    (address of principal executive offices)

                                 (812) 423-6200
                                 --------------
              (Registrant's telephone number, including area code)


Securities registered pursuant to Section 12 (b) of the Act: None
                                                             ----

Securities registered pursuant to Section 12 (g) of the Act: None
                                                             ----

Indicate by check mark whether the registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the  preceding 12 months (or for such  shorter  period that the  registrant  was
required  to file  such  reports),  and  (2) has  been  subject  to such  filing
requirements for the past 90 days.

  X     YES               NO
------           -------










<PAGE>



                                TABLE OF CONTENTS


    PART NO.  ITEM NO.                                                  Page No.
--------------------------------------------------------------------------------

      I         1        FINANCIAL STATEMENTS
                         Consolidated Statements of Financial Position
                         as of August 31, 2001 and February 28, 2001         3


                         Consolidated Statements of Operations and
                         Members' Deficiency for the Three Months
                         and Six Months Ended August 31, 2001 and 2000       4

                         Consolidated Statements of Cash Flows for the
                         Six Months Ended August 31, 2001 and 2000           5

                         Notes to Consolidated Financial Statements          6

                2        MANAGEMENT'S DISCUSSION AND
                         ANALYSIS OF FINANCIAL CONDITION AND
                         RESULTS OF OPERATIONS                               8

                3        QUANTITATIVE AND QUALITATIVE
                         DISCLOSURES ABOUT MARKET RISK                      13


      II        6        EXHIBITS AND REPORTS ON
                         FORM 8-K                                           14



                                                                               2



<PAGE>


PART I

ITEM 1.  FINANCIAL STATEMENTS


<TABLE>
<CAPTION>
                                            Brill Media Company, LLC
                                          (A Limited Liability Company)

                                  Consolidated Statements of Financial Position


                                                                           August 31           February 28
                                                                             2001                  2001
                                                                   --------------------------------------------
                                                                         (Unaudited)
   <S>                                                                   <C>                  <C>
   Assets
   Current assets:
      Cash and cash equivalents                                          $  1,511,119         $  6,123,340
      Accounts receivable, net                                              6,921,369            5,735,542
      Inventories                                                             413,579              533,546
      Other current assets                                                    647,479              660,059
                                                                   --------------------------------------------
   Total current assets                                                     9,493,546           13,052,487

   Notes receivable from managed affiliates                                 8,622,845            8,302,167

   Property and equipment                                                  31,405,124           31,150,125
   Less:  Accumulated depreciation                                        (11,816,698)         (10,580,030)
                                                                   --------------------------------------------
   Net property and equipment                                              19,588,426           20,570,095

   Goodwill and FCC licenses, net                                          20,514,197           20,796,324
   Covenants not to compete, net                                            1,642,100            2,136,170
   Other assets, net                                                        4,405,519            4,864,591
   Amounts due from related parties                                         3,688,757            4,466,268
                                                                   --------------------------------------------
                                                                         $ 67,955,390         $ 74,188,102
                                                                   ============================================

   Liabilities and members' deficiency
   Current liabilities:
      Amounts payable to related parties                                 $  3,077,898         $  3,372,480
      Accounts payable                                                      1,256,232            1,017,897
      Accrued payroll and related expenses                                    992,313              961,041
      Accrued interest                                                      2,728,299            2,753,111
      Other accrued expenses                                                  156,710               80,896
      Current maturities of long-term obligations                           1,389,478            1,332,628
                                                                   --------------------------------------------
   Total current liabilities                                                9,600,930            9,518,053
   Long-term notes and other obligations                                  134,916,984          134,923,297
   Members' deficiency                                                    (76,562,524)         (70,253,248)
                                                                   --------------------------------------------
                                                                         $ 67,955,390         $ 74,188,102
                                                                   ============================================

</TABLE>
See accompanying notes to the consolidated financial statements.



                                                                               3



<PAGE>

<TABLE>
<CAPTION>
                                             Brill Media Company, LLC
                                          (A Limited Liability Company)


                         Consolidated Statements of Operations and Members' Deficiency
                                                 (Unaudited)

                                          Three Months Ended August 31          Six Months Ended August 31
                                             2001             2000                 2001             2000
                                      ----------------------------------   ------------------------------------
<S>                                       <C>             <C>                  <C>             <C>
Revenues                                  $ 11,422,734    $ 11,940,251         $ 22,855,040    $ 23,732,581

Operating expenses:
   Operating departments                     8,866,359       9,064,097           17,704,587      17,717,679
   Management fees                             732,130         743,180            1,469,889       1,506,256
   Time brokerage agreement fees, net            3,000               -                6,000               -
   Depreciation                                691,397         498,094            1,243,769         974,939
   Amortization                                388,872         394,591              779,860         781,598
                                      ----------------------------------   ------------------------------------
                                            10,681,758      10,699,962           21,204,105      20,980,472
                                      ----------------------------------   ------------------------------------
Operating income                               740,976       1,240,289            1,650,935       2,752,109

Other income (expense):
   Interest  - managed affiliates              263,262         234,335              545,690         469,936
   Interest - advances from/loans to
     related parties, net                      110,956         (32,678)             187,230          81,935
   Interest  - other                             7,057         133,416               54,516         355,254
   Interest - long-term notes and
     other obligations                      (4,022,219)     (3,900,624)          (8,073,754)     (7,900,163)
   Amortization of deferred financing
     costs                                    (227,581)       (228,408)            (454,983)       (446,614)
   Gain (loss) on sale of assets, net              600        (113,541)                 600        (130,837)
   Other, net                                  (42,890)        (39,182)             (79,614)        (80,113)
                                      ----------------------------------   ------------------------------------
                                            (3,910,815)     (3,946,682)          (7,820,315)     (7,650,602)
                                      ----------------------------------   ------------------------------------
Loss before income taxes                    (3,169,839)     (2,706,393)          (6,169,380)     (4,898,493)
Income tax provision                            87,270          36,874              139,896          94,877
                                      ----------------------------------   ------------------------------------
Net loss                                    (3,257,109)     (2,743,267)          (6,309,276)     (4,993,370)
Members' deficiency, beginning of
   period                                  (73,305,415)    (61,017,111)         (70,253,248)    (58,769,008)
Capital contributions                                -           2,000                    -           4,000
                                      ----------------------------------   ------------------------------------
Members' deficiency, end of period        $(76,562,524)   $(63,758,378)        $(76,562,524)   $(63,758,378)
                                      ==================================   ====================================
</TABLE>

See accompanying notes to the consolidated financial statements.



                                                                               4



<PAGE>


                                      Brill Media Company, LLC
                                   (A Limited Liability Company)

                              Consolidated Statements of Cash Flows
                                          (Unaudited)
<TABLE>
<CAPTION>

                                                                      Six Months Ended August 31
                                                                        2001              2000
                                                               --------------------------------------
<S>                                                                 <C>               <C>
Operating activities
Net loss                                                            $(6,309,276)      $(4,993,370)
Adjustments to reconcile net loss to net cash provided by
   operating activities:
     Depreciation and amortization                                    2,023,629         1,756,537
     Amortization of deferred financing costs and original
       issue discount                                                   583,625           588,560
     Management fees accrual                                            357,190          (512,324)
     Related parties interest accrual                                   (29,346)         (380,846)
     (Gain) loss on sale of assets, net                                    (600)          130,837
     Changes in operating assets and liabilities, net of the
       effect of acquisitions:
         Accounts receivable                                         (1,185,827)       (1,108,667)
         Other current assets                                           132,547          (129,448)
         Accounts payable                                               238,335           434,705
         Other accrued expenses                                          82,274           195,905
                                                               --------------------------------------
Net cash used in operating activities                                (4,107,449)       (4,018,111)

Investing activities
Purchase of property and equipment                                     (261,504)         (978,878)
Purchase of radio stations and FCC licenses                                   -        (1,248,800)
Proceeds from sale of assets                                                  -           250,532
(Loans to) repayments from managed affiliates                          (320,678)           75,000
Decrease in other assets                                                    432            15,223
                                                               --------------------------------------
Net cash used in investing activities                                  (581,750)       (1,886,923)

Financing activities
Increase in amounts payable to related parties                          155,088           140,895
Payment of deferred financing costs and other                                 -           (36,503)
Principal payments on long-term obligations                            (638,110)         (683,726)
Proceeds from long-term borrowings                                      560,000            94,366
Capital contributions                                                         -             4,000
                                                                  --------------------------------------
Net cash provided by (used in) financing activities                      76,978           (480,968)
                                                                  --------------------------------------
Net decrease in cash and cash equivalents                            (4,612,221)        (6,386,002)
Cash and cash equivalents at beginning of period                      6,123,340         17,101,867
                                                                  --------------------------------------
Cash and cash equivalents at end of period                          $ 1,511,119        $10,715,865
                                                                  ======================================

</TABLE>

See accompanying notes to the consolidated financial statements.



                                                                               5



<PAGE>



                            Brill Media Company, LLC
                 Notes to the Consolidated Financial Statements
                                   (Unaudited)

1.       Basis of Presentation

         The accompanying unaudited consolidated financial statements include
the accounts of Brill Media Company, LLC (BMC) and its subsidiaries, all of
which are wholly owned (collectively the Company). BMC's members are directly
owned by Alan R. Brill (Mr. Brill). These statements have been prepared in
accordance with generally accepted accounting principles for interim financial
information. Accordingly, they do not include all of the information and
footnotes required by generally accepted accounting principles for complete
financial statements. In the opinion of management, all adjustments, consisting
of normal recurring accruals, considered necessary for a fair presentation have
been included along with the elimination of all intercompany balances and
transactions. Operating results for the three-month period and six month period
ended August 31, 2001 are not necessarily indicative of the results that may be
expected for the year ending February 28, 2002. For further information, refer
to the consolidated financial statements and notes thereto included in the
Company's Annual Report on Form 10-K for the year ended February 28, 2001.

2.       Dispositions and Acquisitions

         In November 2000, certain wholly-owned subsidiaries of the Company paid
$1,099 in cash to acquire 100% of the membership interest of TSB IV, LLC (T4L),
a Virginia limited liability company, pursuant to an Agreement for Transfer of
Membership Interest. Simultaneously, Mr. Brill made a capital contribution of
$1,099 in cash to the Company. Prior to the transaction, T4L had been a "managed
affiliate" of the Company as described in Note 9 to the consolidated financial
statements included in the Annual Report on Form 10-K of the Company for the
fiscal year ended February 28, 2001 and was indirectly owned by Mr. Brill.

         The consolidated financial statements give retroactive effect to the
acquisition of T4L, which was accounted for similar to a pooling-of-interests
due to the related party nature of the transaction. Accordingly, the net assets
acquired from T4L were recorded at T4L's book value and the results of
operations of the Company include the historical results of operations of T4L.

         T4L assets, at book value, included current assets of $394,000,
broadcasting equipment of $1,501,000 and intangibles of $5,770,000. T4L
liabilities totaled approximately $14 million at November 17, 2000 and included
accounts payable, other accrued expenses, a promissory note payable of
$12,906,000 to the Company, as well as other purchase money and capital lease
obligations including a capitalized lease to a related party.



                                                                               6



<PAGE>




3.       Long Term Debt

         Long-term obligations include the Company's 12% senior notes due 2007
(the Senior Notes). The Senior Notes are senior unsecured obligations of BMC and
a subsidiary of BMC, Brill Media Management, Inc. (Media). The Senior Notes are
unconditionally guaranteed, fully, jointly, and severally, by each of the direct
and indirect subsidiaries of BMC, all of which are wholly owned. BMC is a
holding company and has no operations, assets, or cash flows separate from its
investments in its subsidiaries. Accordingly, separate financial statements
concerning the subsidiaries have not been presented because management has
determined that they would not be material to investors.

         Media has minimal assets and liabilities ($100 cash and $100 capital at
August 31, 2001 and February 28, 2001) and no income or expenses since its
formation in October 1997.

         In October 1999, as permitted under the Indenture governing the Senior
Notes (the Indenture), the Company borrowed $15 million under a secured credit
facility with a senior lender (the Senior Secured Facility), which matures
October 2004. The Senior Secured Facility bears interest, payable monthly, at
the prime rate plus 1% (effectively 8.0% at August 31, 2001) with a minimum
interest rate of 8% per annum and restricts the Company from essentially the
same defined limitations as contained in the Indenture and includes certain
financial covenants with respect to earnings and asset coverage. The Senior
Secured Facility is secured by substantially all assets of the restricted
subsidiaries, as defined in the Indenture.

4.       Recently Issued Accounting Pronouncements

         In June 2001, the Financial Accounting Standards Board issued
Statements of Financial Accounting Standards No. 141, "Business Combinations"
("SFAS 141") and No 142, "Goodwill and Other Intangible Assets" ("SFAS 142").
SFAS 141, which became effective on July 1, 2001, eliminated the use of pooling
of interests for all business combinations initiated after June 29, 2001 and
also established specific criteria for the recognition of intangible assets
separate from goodwill. SFAS 142 requires that a company no longer amortize the
goodwill and intangible assets determined to have an indefinite life and also
requires an annual impairment testing of those assets. The Company is required
to adopt SFAS142 on March 1, 2002 and is currently evaluating the full impact
this standard will have on the consolidated financial statements. SFAS 142 could
have a material impact on the financial statements as amortization of goodwill
and certain other intangible assets represents a significant expense for the
Company.




                                                                               7



<PAGE>





5.       Operating Segments

         The Company has two operating segments: operation of AM and FM radio
stations and publication of daily and weekly newspapers and shoppers.
Information for the three month period and six month period ended August 31,
regarding the Company's major operating segments is presented in the following
table:
<TABLE>
<CAPTION>

                                                Three Months Ended August 31      Six Months Ended August 31
                                                   2001              2000             2001           2000
                                            --------------------------------------------------------------------
<S>                                              <C>               <C>               <C>             <C>
Revenues:
     Radio                                       $ 4,517,430       $ 4,665,195       $ 8,793,992     $ 9,160,658
     News                                          6,905,304         7,275,056        14,061,048      14,571,923
                                            --------------------------------------------------------------------
Total                                             11,422,734        11,940,251        22,855,040      23,732,581

Operating income:
    Radio                                            471,699           569,141           795,865       1,137,712
    News                                             269,277           671,148           855,070       1,614,397
                                            --------------------------------------------------------------------
Total                                                740,976         1,240,289         1,650,935       2,752,109

Total assets:
     Radio                                        39,998,977        46,909,233        39,998,977      46,909,233
     News                                         27,956,413        34,657,697        27,956,413      34,657,697
                                            --------------------------------------------------------------------
Total                                             67,955,390        81,566,930        67,955,390      81,566,930

Depreciation and amortization expense:
     Radio                                           463,659           466,091           932,139         929,188
     News                                            616,610           426,594         1,091,490         827,349
                                            --------------------------------------------------------------------
Total                                              1,080,269           892,685         2,023,629       1,756,537

Capital expenditures:
     Radio                                            45,058           169,601            90,767         372,367
     News                                            102,498           158,524           170,737         606,511
                                            --------------------------------------------------------------------
Total                                                147,556           328,125           261,504         978,878
</TABLE>


ITEM 2.  MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL
         CONDITION AND RESULTS OF OPERATIONS

General Information and Basis of Presentation

         The Company is a diversified media enterprise that acquires, develops,
manages and operates radio stations, newspapers and related businesses in middle
markets. The Company presently owns, operates or manages thirteen radio stations
(the Stations) serving four markets located in Pennsylvania, Kentucky/Indiana,
Colorado and Minnesota/Wisconsin. The Company's newspaper businesses (the
Newspapers) operate integrated newspaper publishing, printing and print
advertising distribution operations, providing total-market print advertising
coverage throughout a thirty-six-county area in the central and northern
portions of the lower peninsula of Michigan. This operation offers a two-edition
daily newspaper, twenty-three weekly publications, two monthly real



                                                                               8



<PAGE>


estate guides, two web offset printing operations for Newspapers' publications
and outside customers and three private distribution systems. Mr. Brill founded
the business and began its operations in 1981. The Company's overall operations,
including its sales and marketing strategy, long-range planning and management
support services are managed by Brill Media Company, L.P., a limited partnership
indirectly owned by Mr. Brill.

Results of Operations

         The Company's unaudited consolidated financial statements tend not to
be directly comparable from period to period due to both completed and pending
acquisitions and dispositions. These activities are identified in the notes to
the audited and unaudited consolidated financial statements of the Company.

Three Months Ended August 31, 2001 Compared to Three Months Ended
August 31, 2000

         Revenues for the three months ended August 31, 2001 were $11.4 million,
a $.5 million or 4% decrease from the prior comparative period. For the current
quarter, Stations' revenues represented $4.5 million and Newspapers' revenues
represented $6.9 million.

         Stations' revenues decreased $.1 million or 3% from the prior
         comparative period and the Newspapers' revenues decreased $.4 million
         or 5% from the prior comparative period. Both decreases were due to a
         slower economy and a weaker demand for advertising.

         Operating expenses for the three months ended August 31, 2001 were
$10.7 million, which remained unchanged from the prior comparative period.

         As a result of the above, operating income for the three months ended
August 31, 2001 was $.7 million, a decrease of $.5 million or 40% from the prior
comparative period.

         Other expense for the three months ended August 31, 2001 was $3.9
million, which remained unchanged from the prior comparative period.

         Net loss for the three months ended August 31, 2001 was $3.2 million,
an increase in loss of $0.5 million or 19% over the prior comparative period.
This was primarily due to reduced revenue.


                                                                               9



<PAGE>




Six Months Ended August 31, 2001 Compared to Six Months Ended August 31, 2000

         Revenues for the six months ended August 31, 2001 were $22.8 million, a
$.9 million or 4% decrease from the prior comparative period. For the year to
date, Stations' revenues represented $8.8 million and Newspapers' revenues
represented $14.0 million.

         Stations' revenues decreased $.4 million or 4% from the prior
         comparative period and the Newspapers' revenues decreased $.5 million
         or 4% from the prior comparative period. Both decreases were due to a
         slower economy and a weaker demand for advertising.

         Operating expenses for the six months ended August 31, 2001 were $21.2
million, a $.2 million or 1% increase from the prior comparative period.

         As a result of the above, operating income for the six months ended
August 31, 2001 was $1.6 million, a decrease of $1.1 million or 40% from the
prior comparative period.

         Other expense for the six months ended August 31, 2001 was $7.8
million, a $.2 million or 2% increase from the prior comparative period.

Net loss for the six months ended August 31, 2001 was $6.3 million, an increase
in loss of $1.3 million or 26% over the prior comparative period. This
difference is primarily due to a decrease in revenues and interest income
combined with an increase in depreciation expense.

Liquidity and Capital Resources

         Generally, the Company's operating expenses are paid before its
advertising revenues are collected. As a result, working capital requirements
have increased as the Company has grown and will likely increase in the future.

         Net cash used in operating activities was $4.1 million for the six
months ended August 31, 2001. The increase of $.1 million from the comparative
fiscal 2001 period is primarily attributable to the increased net loss offset by
the timing related to the collection of receivables and the payment of operating
expenses, management fees and related party interest.

         Net cash used in investing activities was $.6 million for the six
months ended August 31, 2001. The cash used in investing activities for the
current reporting period is primarily attributable to purchase of property and
equipment and additional loans to the managed affiliate. The additional $1.3
million in cash used in investing activities during the prior comparative
reporting period was related to the final payment made to the FCC for the
Wellington, Colorado license coupled with the expenditure for property and
equipment net of the proceeds received from the sale of property.

         Net cash provided by financing activities was $.1 million for the six
months ended August 31, 2001. The cash provided by financing activities for the
current reporting


                                                                              10



<PAGE>


period is attributable primarily to proceeds from long-term borrowings and the
increase in amounts payable to related parties offset by payments of long-term
obligations. The increase of $.6 million in cash provided by financing
activities from the prior comparative reporting period is related primarily to
the increase of proceeds from long-term borrowings in the current period.

         Media Cashflow was $5.7 million and $6.5 million for the six-month
periods ended August 31, 2001 and 2000, respectively. Media Cashflow represents
EBITDA plus incentive plan expense, management fees, time brokerage fees paid,
acquisition related consulting expense, and interest income from loans made by
the Company to the Managed Affiliate. EBITDA represents operating income plus
depreciation and amortization expense. Media Cashflow and EBITDA as used above
include the results of unrestricted subsidiaries and therefore differ from the
same terms as defined in the Indenture.

         Although Media Cashflow and EBITDA are not measures of performance
calculated in accordance with GAAP, management believes that they are useful
measures in evaluating the Company and that measurements of cash flow are widely
used in the media industry to evaluate a media company's performance. However,
Media Cashflow and EBITDA should not be considered in isolation or as a
substitute for net income, cash flows from operating activities and other income
or cash flow statements prepared in accordance with GAAP as a measure of
liquidity or profitability. In addition, the terms Media Cashflow and EBITDA as
determined by the Company may not be comparable to related or similar measures
as reported by other companies and do not represent funds available for
discretionary use.

         The Company has loaned $8.6 million to a Managed Affiliate and received
in return a Managed Affiliate Note, which is unsecured, matures on November 15,
2003 and bears interest at the rate of 12% per annum. For the six month period
ended August 31, 2001, the Managed Affiliate reported revenues of $1.3 million,
net loss of $.5 million and Media Cashflow of $.4 million.

         The Senior Notes require semi-annual cash interest payments on each
June 15 and December 15 of $6.3 million until maturity.

         The Company's ability to pay interest on the Senior Notes and the
Senior Secured Facility when due, and to satisfy its other obligations, depends
upon its future operating performance, and its ability to obtain funding from
other sources, and will be affected by financial, business, market,
technological, competitive and other conditions, developments, pressures, and
factors, many of which are beyond the control of the Company. The Company is
highly leveraged, and many of its competitors are believed to operate with much
less leverage and to have significantly greater operating and financial
flexibility and resources.


                                                                              11



<PAGE>




         Historically, the Company has achieved significant growth through
acquisitions. In order for the Company to achieve needed future growth in
revenues and earnings and to replace the revenues and earnings of properties
that may be sold by one or more of the Subsidiaries from time to time,
additional acquisitions may be necessary. Meeting this need for acquisitions
will depend upon several factors, including the continued availability of
suitable financing. There can be no assurance that the Company can or will
successfully acquire and integrate future operations. In connection with future
acquisition opportunities, the Company, or one or more of its subsidiaries, may
need to incur additional indebtedness or issue additional equity or debt
instruments. There can be no assurance that debt or equity financing for such
acquisitions will be available on acceptable terms, or that the Company will be
able to identify or consummate any new acquisitions.

         The Indenture limits the Company's ability to incur additional
indebtedness. Limitations in the Indenture on the Company's ability to incur
additional indebtedness, together with the highly leveraged nature of the
Company, could limit operating activities, including the Company's ability to
respond to market conditions, to provide for unanticipated capital investments
and to take advantage of business opportunities.

         The Company's primary liquidity needs are to fund capital expenditures,
provide working capital and meet debt service requirements. Historically, the
Company's principal sources of liquidity have been cash on hand, cash flow from
operations, repayments on notes receivable, proceeds from sales of properties
and indebtedness permitted under the Indenture. The Company has limited ability
to incur additional indebtedness under the Indenture, and to meet its liquidity
needs during the next 12 months, the Company may need to receive a prepayment
on its notes receivable, or to sell some of its properties. The Company cannot
give any assurance that it will be able to achieve either of these alternatives.

         The Company and Mr. Brill are actively exploring alternatives
to restructure the capital of the Company. These alternatives may include
a sale or transfer of part or all of the equity ownership of the Company,
a sale of properties of the Company, purchases of the Senior Notes at market
prices by related or unrelated buyers, or a combination of these or other
measures. The Company cannot provide any assurance that any of these
alternatives will be consummated, and cannot provide any assurance that
consummation of these measures would benefit the holders of the Senior Notes.

         During the six month period ended August 31, 2001, the Company has
expended $.3 million to purchase property and equipment and projects
approximately $.7 million will be required during the remainder of fiscal 2001.

Seasonality

         Seasonal revenue fluctuations are common in the newspaper and radio
broadcasting industries, caused by localized fluctuations in advertising
expenditures. Accordingly, the Stations' and Newspapers' quarterly operating
results have fluctuated in the past and will fluctuate in the future as a result
of various factors, including seasonal demands of retailers and the timing and
size of advertising purchases. Generally, in each calendar year the lowest level
of advertising revenues occurs in the first quarter and the highest levels occur
in the second and fourth quarters.


                                                                              12



<PAGE>




Forward-Looking Statements

         Certain items in this Form 10-Q constitute "forward-looking statements"
within the meaning of the Federal Private Securities Litigation Reform Act of
1995. Forward-looking statements are typically identified by the words
"believe," "expect," "anticipate," "intend," "estimate" and similar expressions.
Readers are cautioned that any such forward-looking statements are not
guarantees of future performance and that matters referred to in such
forward-looking statements involve known and unknown risks, uncertainties and
other factors which may cause actual results, performance or achievements of the
Company to be materially different from any future results, performance or
achievements expressed or implied by such forward-looking statements. Such
factors include, but are not limited to, risks and uncertainties relating to
leverage, the need for additional funds, integration of the recently completed
acquisitions, the ability of the Company to achieve certain cost savings, the
management of growth, the introduction of new technology, changes in the
regulatory environment, the popularity of radio and newsprint as a
communication/advertising medium and changing consumer tastes. The Company
undertakes no obligation to publicly release the results of any revisions to
these forward-looking statements that may be made to reflect any future events
or circumstances.

ITEM 3. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

         The Company's market risk sensitive instruments do not subject the
Company to material risk exposures, except for such risks related to interest
rate fluctuations. As of August 31, 2001, the Company has debt outstanding of
approximately $136.3 million. Senior Notes with a carrying value of $103.5
million have an estimated fair value of approximately $39.9 million. The fair
market value of the Company's remaining debt of $32.8 million approximates its
carrying value.

         Fixed interest rate debt totals approximately $119.9 million as of
August 31, 2001 and includes: the Senior Notes which bear cash interest, payable
semiannually, at a rate of 12% until maturity on December 15, 2007; other debt
with stated rates of 7% to 10%; and capital leases with effective rates of 12%.
The remainder of the debt totaling $16.4 million, or 12% of the total, is
variable rate debt. The majority of such debt is the Senior Secured Facility,
which currently bears interest at 8.0% (all of which are described in the notes
to the consolidated financial statements included in the Company's Annual Report
on Form 10-K for the year ended February 28, 2001).

<TABLE>
<CAPTION>
At August 31, 2001 long-term debt matures as follows:
                                                     (in Millions)
-------------------------------------------------------------------------------------------------------------
    Fiscal Year          2002         2003        2004        2005        2006      Thereafter      Total
-------------------------------------------------------------------------------------------------------------
<S>                      <C>          <C>         <C>         <C>         <C>         <C>           <C>
Senior Notes, net
  of unamortized
  discount of $1.5       $  -         $  -        $  -        $  -        $  -        $103.5        $103.5
Senior Secured
  Facility                                                     15.0                                   15.0
Other                     1.4          1.4         3.4          1.4          .8          9.4          17.8
                         ------------------------------------------------------------------------------------
                         $1.4         $1.4        $3.4        $16.4       $  .8       $112.9         $136.3
                         ------------------------------------------------------------------------------------

</TABLE>

                                                                              13



<PAGE>


PART II

ITEM 6.  EXHIBITS AND REPORTS ON FORM 8-K

The following exhibits are furnished with this report:
         Exhibit 99 - Press Release





                                                                              14




<PAGE>


SIGNATURES

     Pursuant to the requirements of the Securities Exchange Act of 1934, the
registrant has duly caused this report to be signed on its behalf by the
undersigned thereunto duly authorized.


                             BRILL MEDIA COMPANY, LLC

                             By: BRILL MEDIA MANAGEMENT, INC.,
                                 Manager


October 12, 2001             By: /s/ Alan R. Brill
                             ----------------------------------
                             Alan R. Brill
                             DIRECTOR, PRESIDENT AND CHIEF
                             EXECUTIVE OFFICER



October 12, 2001             By: /s/ Donald C. TenBarge
                             ----------------------------------
                             Donald C. TenBarge
                             VICE PRESIDENT, CHIEF FINANCIAL
                             OFFICER, SECRETARY AND TREASURER
                             (PRINCIPAL FINANCIAL AND ACCOUNTING OFFICER)




                                                                              15




<PAGE>


                                  EXHIBIT INDEX
Exhibit Number                                       Description of Exhibits
-----------------------------------------------------------------------------
99                                                              Press Release















                                                                              16