EMPLOYMENT AGREEMENT

      AGREEMENT ("Agreement") made as of this 24th day of March 1999 (the
"Effective Date"), by and between Cybershop International, Inc., a Delaware
corporation (hereinafter "Employer") and Edward Mufson (hereinafter
"Executive").

                             W I T N E S S E T H:

      WHEREAS, Employer wishes Executive to serve as an officer and executive of
Employer; and

      WHEREAS, Executive wishes to be so employed;

      NOW, THEREFORE, in consideration of the mutual covenants hereinafter set
forth, the parties hereto agree as follows:

      1. Effective Date and Duties. Commencing as of the Effective Date,
Employer employs Executive as a Vice President and General Merchandise Manager
of Employer to perform the duties normally incident to such positions. Without
limiting the foregoing Executive's functions shall include supervision and
responsibility for operations and activities of cybershop.com and dealaday.com.
Executive shall report directly to the Chief Executive Officer of Employer.

      2. Responsibilities. Executive agrees to devote all of Executive's
business time, efforts, skills and attention to fulfill Executive's duties and
responsibilities hereunder faithfully and diligently.
<PAGE>

      3. Term. The term of this Agreement shall commence on the Effective Date
and shall terminate two (2) years thereafter and shall be automatically renewed
for additional one year periods unless either party terminates within 60 days
prior to the end of applicable period.

      4. Compensation. Employer shall pay to Executive as compensation for all
services to be rendered by Executive hereunder the following:

            (a) A salary at the rate of One Hundred Fifty Thousand ($150,000)
      Dollars per annum which will be paid during normal pay periods. Such
      salary is hereinafter referred to as the Base Salary.

            (b) Executive shall be eligible for bonuses, at such time and in
      such amounts as shall be determined at the discretion of Employer's Board
      of Directors (the "Board") based on its assessment of Executive's
      performance of Executive's duties and on the financial performance of
      Employer.

            (c) Employer will reimburse Executive for all reasonable travel and
      business expenses incurred by Executive in connection with Executive's
      services hereunder in accordance with the usual practices and policies of
      Employer in effect from time to time, upon presentation of vouchers.

            (d) Employer will make available to Executive health benefits as
      currently in effect or as modified during the term of this Agreement
      consistent with the health benefits offered to other executives of
      Employer. In addition, Executive will be 


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<PAGE>

      eligible for and will be offered participation in any and all group
      insurance, hospital, dental, major medical and disability benefits and
      stock option plans, 401(k) plan or other fringe benefits which are
      currently offered or may hereafter be offered to other executives of
      Employer during the term of this Agreement. Under current policies the
      family health plan requires a co-pay by Executive of $104 per pay period
      and the dental plan is optional and requires a co-pay by Executive.

      5. Relocation. Executive will move to the New Jersey area within a period
of three months following the Effective Date and shall relocate the Deal-A-Day
business at the offices of Employer. Employer will reimburse Executive for up to
$5,000 of documented relocation expenses.

      6. Termination on Death. In the event of Executive's death during the term
of this Agreement, this Agreement shall terminate immediately, provided,
however, that Executive's legal representatives shall be entitled to receive the
Base Salary which would otherwise have been due Executive had he worked through
the end of the month in which Executive died.

      7. Termination on Disability. If during the term of this Agreement,
Executive is unable to perform Executive's duties hereunder on account of
illness or other incapacity, and such illness or other incapacity shall continue
for a period of more than three (3) consecutive months during any twelve (12)
month period Employer shall have the right, on thirty (30) days' notice to
Executive, given after such three (3) month period, to terminate this Agreement.
In the event of any such termination Employer shall be obligated to pay to


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<PAGE>

Executive the Base Salary which would otherwise be due Executive until the
expiration of the month of employment during which the termination occurred plus
three (3) additional months of the Base Salary for the year in which Executive
was terminated. If, prior to the date specified on such notice, Executive's
illness or incapacity shall have terminated and Executive shall have taken up
the performance of Executive's duties thereunder, Executive shall be entitled to
resume Executive's employment hereunder as though such notice had not been
given. The Board shall determine in good faith, upon consideration of medical
evidence satisfactory to it, whether Executive by reason of physical or mental
disability shall be unable to perform the services required of Executive
hereunder.

      8. Termination for Cause. If Employer shall terminate Executive's
employment hereunder for Cause, or if Executive shall voluntarily leave
Executive's employment hereunder, this Agreement shall terminate immediately and
Employer shall pay to Executive an amount equal to the Base Salary hereunder
through the date of such termination. Cause shall mean (i) any conviction of any
crime (whether or not involving Employer) constituting a felony in the
jurisdiction involved, (ii) engaging in any substantiated act involving moral
turpitude, (iii) engaging in any act which, in each case, subjects, or if
generally known would subject, Employer to public ridicule or embarrassment,
(iv) gross misconduct in the performance of Executive's duties hereunder, (v)
willful failure or refusal to perform such duties as may be delegated by the
Chief Executive Officer to Executive commensurate with Executive's position, or
(vi) material breach of any provision of this Agreement by Executive.


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<PAGE>

      9. Confidentiality. Executive covenants and agrees with Employer that
Executive will not, during the term of this Agreement and thereafter directly or
indirectly use, communicate, disclose or disseminate to anyone (except to the
extent reasonably necessary for Executive to perform Executive's duties
hereunder, except as required by law or except if generally available to the
public otherwise than through use, communication, disclosure or dissemination by
Executive) any Confidential Information (as hereinafter defined) concerning the
businesses or affairs of Employer or of any of its affiliates or subsidiaries
which Executive may have acquired in the course of or as incident to Executive's
employment or prior dealings with Employer or with any of its affiliates or
subsidiaries.

            "Confidential Information" shall mean (a) all knowledge, information
and material concerning Employer or its business or the business of any of its
affiliates or subsidiaries that shall become known to Executive as a consequence
of Executive's relationship with Employer, (b) all information that has been
disclosed to Employer by any third party under an agreement or circumstances
requiring such information to be kept confidential, and (c) all knowledge,
information or material concerning Inventions (as hereinafter defined) that are,
under this Agreement, owned by Employer or assigned by Executive to Employer;
provided, that Confidential Information shall not include knowledge, information
or material that is or becomes generally known or available to others in
businesses engaged in by Employer or to the public (other than through
unauthorized disclosure). Confidential Information shall include without
limitation (a) information of a technical nature, such as information regarding
past, present and future research, financial 


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<PAGE>

data, product information, marketing plans, computer programs (whether in source
or object code form or other form and whether contained on program listings,
magnetic tape, magnetic disks, CD ROMs or other media), logic, flow charts,
specifications, documentation and ideas relating to the activities of Employer,
(b) information of a business nature, such as information regarding past,
present and future client development, strategies, procurement specifications,
cost and financial data, contracts, quotations and names of actual and
prospective clients or customers, and (c) all documents, drawings, reports,
customer lists (including, without limitation, those relating to the
"Deal-A-Day" business), and other physical embodiments of all such information.

            "Inventions" shall mean each of the following, but only to the
extent they relate to the business of commerce conducted over the Internet: all
inventions, discoveries, developments, ideas, works, improvements, enhancements,
works of authorship, products and computer software, whether or not patentable,
and anything else that is subject to or potentially subject to the patent,
copyright or trade secret laws of any jurisdiction.

      10. Non-Competition. Executive acknowledges that Executive's services and
responsibilities are of particular significance to Employer and that Executive's
position with Employer has given and will give Executive close knowledge of its
policies and trade secrets.

            Since Employer is in a creative and competitive business,
Executive's continued and exclusive service to Employer under this Agreement is
of a high degree of importance.


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<PAGE>

            Executive covenants and agrees with Employer that Executive will
not, during the term of this Agreement and for a period of twenty-four months
after the termination of Executive's employment hereunder, in any manner,
directly or indirectly, (i) induce or attempt to influence any present or future
officer, employee, lessor, lessee, licensor or licensee of Employer or its
subsidiaries or its affiliates to leave its respective employment or solicit or
divert or service any of the customers or clients that Employer or its
subsidiaries or its affiliates has or had in the one (1) year previous to the
date of termination of this Agreement, (ii) engage, in North America or any
other territory in which Employer does business, in any businesses presently
engaged in or to be engaged in by Employer or its subsidiaries or affiliates
during the term of this Agreement, and (iii) except for ownership of no more
than 1% of the capital stock, be a stockholder of any corporation, or directly
or indirectly own, manage, operate, conduct, control or participate in the
ownership, management, operation, conduct, control of, accept employment with,
or be connected in any other manner with, any business which engages in any
direct competitive activity including, without limitation, any internet business
which engages in the retail sale over the Internet of merchandise in any of the
product categories which the Company currently sells or shall sell at any time
during the Term in any such geographic region.

      11. Remedies. Executive acknowledges that the remedy at law for any breach
or threatened breach by Executive of the covenants contained in paragraphs 9 and
10 would be wholly inadequate, and therefore Employer or its subsidiaries or its
affiliates shall be entitled to preliminary and permanent injunctive relief and
specific performance thereof. Paragraphs 9 and 10 constitute independent and
separable covenants that shall be enforceable 


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<PAGE>

notwithstanding rights or remedies that Employer or its subsidiaries or it
affiliates may have under any other provision of this Agreement, or otherwise.
If any or all of the foregoing provisions of paragraphs 9 and 10 are held to be
unenforceable for any reason whatsoever, it shall not in any way invalidate or
affect the remainder or this Agreement which shall remain in full force and
effect. If the period of time or geographical areas specified in paragraphs 9
and 10 are determined to be unreasonable in any judicial proceeding, the period
of time or areas of restriction shall be reduced so that this Agreement may be
enforced in such areas and during such period of time as shall be determined to
be reasonable.

      12. Full Review. Executive has carefully read and considered the
provisions hereof, and having done so, agrees that restrictions and remedies set
forth in paragraphs 9, 10 and 11 (including, but not limited to, the time
periods of restrictions) are fair and reasonable and are reasonably required for
the protection of the interests of Employer.

      13. Representation. Executive represents and warrants to Employer that
Executive is not now under any obligation of a contractual or other nature to
any person, firm or corporation which is inconsistent or in conflict with this
Agreement, or which would prevent, limit or impair in any way the execution of
this Agreement or the performance by Executive of Executive's obligations
hereunder and Executive will indemnify and hold harmless Employer, its
directors, officers and employees against and in respect of all liability, loss,
damage, expense or deficiency resulting from any misrepresentation, or breach of
any warranty or agreement made by Executive in connection with Executive's
employment hereunder.


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<PAGE>

      14. Waiver. The waiver by either party of a breach of any provision of
this Agreement shall not operate as or be construed as a waiver of any
subsequent breach thereof.

      15. Notices. Any and all notices referred to herein shall be sufficient if
furnished in writing and sent by certified mail, return receipt requested, to
the respective parties at the addresses set forth below, or such other address
as either party may from time to time designate in writing. 

                                    To Executive: 
                                    Edward Mufson 
                                    375 R. Vanderbilt Avenue 
                                    Norwood, MA 02062

                                    With copy to:

                                    Proskauer Rose LLP
                                    1581 Broadway
                                    New York, New York  10038
                                    Attention: Arnold Levine, Esq.
                                    Fax: (212) 969-2900

                                    To Employer:

                                    CyberShop International, Inc.
                                    116 Newark Avenue
                                    Jersey City, New Jersey  07302
                                    Attention: Jeffrey S. Tauber, Chairman
                                    Fax: (201) 234-5052

                                    With copy to:
                                    Davis & Gilbert LLP
                                    1740 Broadway
                                    New York, New York  10019
                                    Attention: Walter M. Epstein, Esq.
                                    Fax: (212) 468-4888

      16. Assignability. This Agreement shall be binding upon, and shall inure
to the benefit of, Employer and its successors and assigns, and Executive and
Executive's legal 


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<PAGE>

representatives, heirs, legatees and distributees, but neither this Agreement
nor any rights hereunder shall be assignable, encumbered or pledged by
Executive.

      17. Entire Agreement. This Agreement supersedes any and all prior written
or oral agreements between Employer and Executive and constitutes the entire
agreement between the parties hereto with respect to the subject matter hereof
and no modification, amendment or waiver of any of the provisions of this
Agreement shall be effective unless in writing and signed by both parties
hereto.

      18. Applicable Law. This Agreement shall be construed and enforced in
accordance with the laws of the State of New Jersey.

      19. Counterparts. This Agreement may be executed in any number of
counterparts, each of which shall be an original, but all of which together
shall constitute one and the same agreement.

      20. Severability. If any provision or part of any provision of this
Agreement is held for any reason to be unenforceable, the remainder of this
Agreement shall nevertheless remain in full force and effect.

      IN WITNESS WHEREOF, the parties hereto have caused this Agreement to be
duly executed as of the day and year first above written.

                                         CYBERSHOP INTERNATIONAL, INC.


                                         By: /s/ Jeffrey S. Tauber
                                             ---------------------------
                                             Jeffrey S. Tauber
                                             Chairman of the Board


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<PAGE>

                                             /s/ Edward Mufson
                                             ---------------------------
                                                 Edward Mufson
                                                 Date:


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