EPA ICR No. 2487.01; OMB Control No. 2070-NEW

ATTACHMENT E

Survey for EPA Design for the Environment (DfE) Redesign of Visual Mark:

General Adult Population Survey

OMB Control No. 2070-NEW

Approval expires XX/XX/XX 

The annual public burden for this collection of information is estimated at 0.17 hours per response for screened respondents, 2 

hours for respondents that participate in the focus groups, 0.33 hours per response for pre-launch consumer online survey 

respondents, and 0.17 hours per response for post-launch online survey respondents. Send comments on the Agency's need for 

this information, the accuracy of the provided burden estimates, and any suggested methods for minimizing respondent burden, 

including through the use of automated collection techniques to the Director, Collection Strategies Division, U.S. Environmental 

Protection Agency (2822T), 1200 Pennsylvania Ave., NW, Washington, D.C. 20460. Include the OMB control number in any 

correspondence. Do not send the completed application to this address.
Survey for EPA Design for the Environment (DfE)

Redesign of Visual Mark 

General Adult Population Survey

1. Are you familiar with a labeling program implemented by the U.S. Environmental Protection 

Agency (EPA) that enables consumers to select products that can help protect the 

environment and are safer for people, families, and pets?

- Yes

- No [SKIP to Q3] 

2. What is the name of the labeling program? [Open-ended]

3. For 15 years, the U.S. Environmental Protection Agency (EPA) has implemented a voluntary

labeling program that enables consumers to select products that can help protect the 

environment and are safer for families and pets. This labeling program, called “Design for 

the Environment” (DfE), evaluates human health and environmental concerns associated 

with traditional and alternative chemicals in a variety of products, including commonly used 

household cleaning products. Products that meet EPA’s DfE Standard for Safer Products are 

allowed to carry the DfE label. When you see the DfE label on a product it means the DfE 

scientific review team has screened each ingredient for potential human health and 

environmental effects and has determined the product contains only those ingredients that 

pose the least concern. 

Now that you have heard more about the labeling program, do you recall hearing or seeing 

anything about this labeling program?

- Yes

- No 

4. Have you seen this visual mark on any products you have purchased 

or seen on store shelves?

- Yes

- No 

5. Based on what you now know about the labeling program, how likely are you to use the DfE 

visual mark to help you select a product to purchase?

- Extremely likely

- Very likely

- Somewhat likely

- Slightly likely

- Not at all likely
The EPA is in the process of renaming the DfE program to make it easier for consumers to 

understand the program’s benefits. The EPA is also developing designs for a visual mark (e.g., 

logo) that will appear on product packages to let consumers know which products have been 

certified under this program to be safer for people and the environment. Please answer the 

following questions about potential program names and visual designs. 

NAME / DESIGN #1:

[PLACEHOLDER FOR NAME/DESIGN COMBO – “NAME #1” OPTION WITH “TAGLINE 

#1”]

On a scale from 1 to 5, where 1 indicates that you “strongly disagree”, and 5 indicates that you 

“strongly agree,” please indicate how much you agree or disagree with each of the following 

statements.

Strongly 

Disagree

1

Somewhat 

Disagree

2

Neutral

- don’t 

agree or 

disagree

3

Somewhat 

Agree

4

Strongly 

Agree

5

1 I would notice this mark if I saw 

it on a product or packaging

2 The mark is attractive and 

appealing

3 The visual design is effective in 

showing that the product is safer 

for people and families

4 The visual design is effective in 

showing that the product helps 

protect the environment

5 The name “Name #1” is 

effective in showing that the 

product is safer for people and 

families

6 The name “Name #1” is 

effective in showing that the 

product helps protect the 

environment

7 The tagline “Tagline #1” is 

credible

8 This mark is a useful resource 

for shoppers

9 I would use this mark to help me 

decide which product to buy
NAME / DESIGN #2:

[PLACEHOLDER FOR NAME/DESIGN COMBO – “NAME #2” OPTION WITH “TAGLINE 

#2”]

On a scale from 1 to 5, where 1 indicates that you “strongly disagree”, and 5 indicates that you 

“strongly agree,” please indicate how much you agree or disagree with each of the following 

statements.

Strongly 

Disagree

1

Somewhat 

Disagree

2

Neutral

- don’t 

agree or 

disagree

3

Somewhat 

Agree

4

Strongly 

Agree

5

1 I would notice this mark if I saw 

it on a product or packaging

2 The mark is attractive and 

appealing

3 The visual design is effective in 

showing that the product is safer 

for people and families

4 The visual design is effective in 

showing that the product helps 

protect the environment

5 The name “Name #2” is 

effective in showing that the 

product is safer for people and 

families

6 The name “Name #2” is 

effective in showing that the 

product helps protect the 

environment

7 The tagline “Tagline 2” is 

credible

8 This mark is a useful resource 

for shoppers

9 I would use this mark to help me 

decide which product to buy
NAME / DESIGN #3:

[PLACEHOLDER FOR NAME/DESIGN COMBO – “NAME #3” OPTION WITH “TAGLINE 

#3”]

On a scale from 1 to 5, where 1 indicates that you “strongly disagree”, and 5 indicates that you 

“strongly agree,” please indicate how much you agree or disagree with each of the following 

statements.

Strongly 

Disagree

1

Somewhat 

Disagree

2

Neutral

- don’t 

agree or 

disagree

3

Somewhat 

Agree

4

Strongly 

Agree

5

1 I would notice this mark if I saw 

it on a product or packaging

2 The mark is attractive and 

appealing

3 The visual design is effective in 

showing that the product is safer 

for people and families

4 The visual design is effective in 

showing that the product helps 

protect the environment

5 The name “Name #3” is 

effective in showing that the 

product is safer for people and 

families

5 The name “Name #3” is 

effective in showing that the 

product helps protect the 

environment

7 The tagline “Tagline #3” is 

credible

8 This mark is a useful resource 

for shoppers

9 I would use this mark to help me 

decide which product to buy

Which of the following names do you find most effective in conveying that the product is safer 

for families and helps protect the environment? [PLEASE SELECT ONE RESPONSE ONLY]

- Name #1

- Name #2

- Name #3

Which of the following taglines do you find most credible? [PLEASE SELECT ONE 

RESPONSE ONLY]
- Tagline #1

- Tagline #2

- Tagline #3

Which of the following visual designs do you find most effective in conveying that the product is 

safer for people, families, and the environment? [PLEASE SELECT ONE RESPONSE ONLY]

Design #1 Design #2 Design #3