U.S. Department of Housing and Urban Development

Office of Policy Development & Research

 2 0 0 8 R e por t

The State of the Housing

Counseling Industry
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The State of the Housing 

Counseling Industry

Prepared for:

U.S. Department of Housing and Urban Development

Office of Policy Development and Research

Washington, DC

Prepared by:

Christopher E. Herbert

Jennifer Turnham

Christopher N. Rodger

Abt Associates Inc.

Cambridge, MA 02318

September 2008
Acknowledgements 

The authors of this report wish to acknowledge the assistance provided to this study by a number of 

individuals. First, we very much appreciate the significant guidance and support provided throughout 

the process of designing and implementing the study and preparing the final report by the task order’s 

Government Technical Representative, Marina Myhre, and Todd Richardson in HUD’s Office of 

Policy Development and Research. In addition, Ruth Roman and Brian Siebenlist of HUD’s Office 

of Housing provided important feedback on the design and analysis of the project, including helpful 

interpretations and clarifications of Housing Counseling program rules, and provided a range of data 

used in the study. 

We would also like to thank Jim Carey, Gina Gancheva, and Anne Cox of Concentrance® Consulting 

Group for their assistance in conducting interviews and analyzing HUD grant applications. Michael 

Collins, Doug Dylla, and Christi Baker of PolicyLab Consulting Group, LLC deserve special thanks 

for their insights into the housing counseling industry during the design phase of the study and 

thoughtful review of this report. Doug Dylla also conducted interviews for the study. We also very 

much appreciate the diligent efforts of Paul Brala and his staff at Matrix Performance Consulting, Inc. 

in implementing the counseling agency survey. 

We would also like to thank our panel of experts who provided thoughtful feedback on the study’s 

research design, including the interview protocols and agency survey: Roberto Quercia of the 

University of North Carolina; Nancy Sullivan of the Metropolitan Boston Housing Partnership, Mike 

Haley of the Minnesota Housing Finance Agency, Lot Diaz of the National Council of La Raza, 

Suzanne Boas of Consumer Credit Counseling of Greater Atlanta, Inc., and Steven Hornburg of 

Emerging Community Markets. 

At Abt Associates, a number of staff members played important roles on this task order. Jill 

Khadduri provided thoughtful and constructive technical review of both the study design and this 

report. Louise Rothschild conducted interviews with intermediaries and state housing finance 

agencies and Carissa Climaco created maps analyzing the location of housing counseling agencies. 

Missy Robinson assisted with the production of this report. 

Finally, we would like to extend our deep gratitude to the staff of the more than 1,000 counseling 

agencies and 60 intermediaries and housing finance agencies who generously shared information and 

insights with us through the agency survey and in-person and telephone interviews. 

Table of Contents 

Executive Summary ............................................................................................................................ ix

Chapter One. Introduction ........................................................................................................... 1

Research Questions ...................................................................................................................... 2

Data Sources ................................................................................................................................ 4

Outline of the Report ................................................................................................................... 5

Chapter Two. Overview of the Housing Counseling Industry................................................... 7

Types of Housing Education and Counseling .............................................................................. 7

Development of the Housing Counseling Industry ...................................................................... 9

Geographic Distribution of Counseling Agencies ..................................................................... 18

Key Challenges for the Industry ................................................................................................ 22

Summary .................................................................................................................................... 23

Chapter Three. Characteristics of Counseling Agencies ............................................................ 25

Organizational Mission and Services Provided ......................................................................... 25

Age of Organization and Housing Counseling Experience ....................................................... 33

Agency Size ............................................................................................................................... 35

Summary .................................................................................................................................... 40

Chapter Four. Intermediaries and State Housing Finance Agencies....................................... 41

Intermediaries ............................................................................................................................ 42

State Housing Finance Agencies................................................................................................ 44

Relationships with Housing Counseling Agencies .................................................................... 46

Other Agency Partnerships ........................................................................................................ 55

Summary .................................................................................................................................... 57

Chapter Five. Sources of Agency Funding and Costs of Providing Services ......................... 59

Sources of Funding .................................................................................................................... 60

HUD Funding for Counseling.................................................................................................... 67

Average Costs per Client ........................................................................................................... 71

Summary .................................................................................................................................... 75

Chapter Six. Characteristics of Education and Counseling Services ................................... 77

Intensity of Education and Counseling Services........................................................................ 77

Pre-Purchase Education and Counseling ................................................................................... 79

Counseling to Resolve Mortgage Delinquency.......................................................................... 89

Summary .................................................................................................................................... 94

Chapter Seven. Client Characteristics and Outcomes................................................................ 97

Client Outreach .......................................................................................................................... 97

Characteristics of Counseling Clients ...................................................................................... 100

Outcomes of Counseling Clients.............................................................................................. 106

Client Outcomes as Reported in HUD 9902 ............................................................................ 109

Managing Client Information................................................................................................... 116

Summary .................................................................................................................................. 119

Table of Contents i 
Chapter Eight. Characteristics of Housing Counselors ........................................................... 123

Demographic Profile of Counselors......................................................................................... 123

Counselor Education, Experience, and Training...................................................................... 127

Intermediary and SHFA Requirements for Counselor Qualifications ..................................... 131

Agency Concerns about Staffing ............................................................................................. 133

Summary .................................................................................................................................. 138

Chapter Nine. Policy Considerations........................................................................................141

Building Capacity for Foreclosure Mitigation Counseling ...................................................... 141

Building Capacity for HECM Counseling ............................................................................... 143

Standardizing the Quality of Counseling Services................................................................... 146

Reaching Clients at the Right Time ......................................................................................... 153

Increasing Funding for Housing Counseling ........................................................................... 156

HUD’s Role in Supporting the Industry .................................................................................. 159

Industry Outlook ...................................................................................................................... 160

Appendix A. Interviews with Intermediaries and State Housing Finance Agencies ......... 163

Appendix B. Survey of HUD-Approved Counseling Agencies ............................................ 167

Intended Respondents .............................................................................................................. 167

Implementation of the Survey.................................................................................................. 168

Survey Response Rate.............................................................................................................. 169

Survey of HUD-Approved Housing Counseling Agencies ..................................................... 173

ii Table of Contents 
List of Exhibits 

Exhibit 1-1. Study Topics and Research Questions ................................................................ 3

Exhibit 2-1. Trends in Housing Counseling Clients 1994-2007............................................ 11

Exhibit 2-2. Total Persons Attending Housing Education/Workshops ............................... 12

Exhibit 2-3. HUD Appropriation for Housing Counseling 1969-2008 ................................ 13

Exhibit 2-4. Trends in the Number of HUD-Approved Counseling Agencies .................... 15

Exhibit 2-5. HUD-Approved LHCAs, their Branches, and Relationship to Intermediaries 

 and SHFAs........................................................................................................... 17

Exhibit 2-6 Intermediaries and SHFAs Funded through HUD’s Housing Counseling 

 Program in FY 2007 ...........................................................................................18

Exhibit 2-7. Distribution of Counties by the Number of Counseling Agencies and 

 Branches in the County...................................................................................... 19

Exhibit 2-8. Location of HUD-Approved Housing Counseling Agencies and Branches.... 21

Exhibit 3-1. Primary Agency Mission as Reported in Counseling Survey..........................26

Exhibit 3-2. Share of Agencies by Agency Mission Type ..................................................... 26

Exhibit 3-3. Percent of Agencies Offering Housing Education or Counseling Services .... 27

Exhibit 3-4. Counseling Specialization ................................................................................... 29

Exhibit 3-5. Counseling Specialization by Agency Mission Type ........................................ 30

Exhibit 3-6. Services Offered by HUD-Approved Agencies in Addition to Housing 

 Counseling.............................................................................................................31

Exhibit 3-7. Services Offered in Addition to Housing Counseling, by Agency Mission 

 Type*.....................................................................................................................32

Exhibit 3-8. Agencies by Decade Incorporated ..................................................................... 33

Exhibit 3-9. Decade Incorporated by Agency Mission Type ................................................ 34

Exhibit 3-10. Number of Years Providing Housing Education or Counseling Services ...... 34

Exhibit 3-11. Number of FTEs by Agency Mission Type ....................................................... 35

List of Exhibits iii 
Exhibit 3-12. Ratio of Housing Counseling Employees to Total Employees by Agency 

 Mission Type................................................................................................... 36

Exhibit 3-13. Distribution of the Number of Agencies and Client Volume by the Number of 

 Clients in FY 2007 .............................................................................................. 37

Exhibit 3-14. Mean and Median Number of Clients Served per Year by Agency Mission 

 Type.......................................................................................................................38

Exhibit 3-15. FY 2007 Client Volumes by Agency Specialization.......................................... 39

Exhibit 4-1. National and Regional Intermediaries Funded by HUD in FY 2007.............. 42

Exhibit 4-2. SHFAs Receiving HUD Housing Counseling Program Grants....................... 45

Exhibit 4-3. Percent of LHCAs Receiving Funding from Affiliated Organizations .......... 47

Exhibit 4-4. Share of Agencies Receiving Funding from Individual Intermediaries ......... 48

Exhibit 4-5. Percent of LHCAs Receiving Training or Certification from Affiliated 

 Organizations.......................................................................................................52

Exhibit 4-6. National Certifications for Housing Counselors and Educators..................... 53

Exhibit 4-7. Percent of LHCAs Following Service Standards or Curricula from Affiliated 

 Organizations.......................................................................................................54

Exhibit 4-8. Percent of Agencies Receiving Support from Various Types of 

 Organizations........................................................................................................56

Exhibit 5-1. Share of Total Funding for Counseling by Source........................................... 61

Exhibit 5-2. Distribution of Counseling Agencies by Size of Counseling Budgets............. 62

Exhibit 5-3. Distribution of Agencies by Number of Funding Sources and Size of 

 Budget...................................................................................................................62

Exhibit 5-4. Importance of Funding Sources by Size of Budget .......................................... 63

Exhibit 5-5. Share of Agencies Reporting Specific Sources of Funding.............................. 64

Exhibit 5-6. Prevalence of Primary and Secondary Funding Types by Agency Client 

 Specialization........................................................................................................66

Exhibit 5-7. Prevalence of Primary and Secondary Funding Types by Agency Budget 

 Size.........................................................................................................................67

Exhibit 5-8. Average Amount of Funding by Source of Funding ........................................ 68

iv List of Exhibits 
Exhibit 5-9. LHCA Awards of HUD Counseling Funding FY 2007 .................................... 69

Exhibit 5-10. LHCA Counseling Funding Applications and Awards FY 2005 to 2007 ....... 70

Exhibit 5-11. Distribution of Agencies by Per Client Cost ..................................................... 72

Exhibit 5-12. Variations in Average Cost Per Client by Agency Characteristics ................ 74

Exhibit 6-1. Estimated Number of Hours of Services for Typical Clients .......................... 78

Exhibit 6-2. Distribution of Counseling Agencies by Predominant Approach to Assisting 

 Pre-Purchase Clients .......................................................................................... 81

Exhibit 6-3. Average Number of Hours of Services Per Client by Predominant Approach 

 Used by Agency to Serve Pre-Purchase Clients ................................................ 82

Exhibit 6-4. Share of Clients by Homeownership Readiness Status ................................... 83

Exhibit 6-5. Distribution of Agencies by Homeownership Readiness Status of Clients .... 84

Exhibit 6-6. Distribution of Agencies by Use of Client Needs Assessment Process ........... 85

Exhibit 6-7. Workshop Curriculum ....................................................................................... 86

Exhibit 6-8. Use of Outside Presenters in Homebuyer Workshops ..................................... 87

Exhibit 6-9. Share of Agencies by Pre-Purchase Workshop Drop-Out Rate.................... 88

Exhibit 6-10. Distribution of Agencies by Share of Delinquency Clients Counseled by 

 Phone...................................................................................................................90

Exhibit 6-11. Share of Delinquency Clients Counseled by Phone by Number of 

 Delinquency Clients Assisted in FY 2007 ........................................................91

Exhibit 6-12. Estimated Distribution of Delinquency Counseling Clients by Primary

 Cause of Delinquency......................................................................................... 92

Exhibit 6-13. Share of Agencies Offering Each Form of Assistance to Delinquent Clients 94

Exhibit 7-1. Source of Client Referrals .................................................................................. 99

Exhibit 7-2. Race and Ethnicity of Counseling Clients in 2007 ......................................... 100

Exhibit 7-3. Distribution of Agencies by Share of Non-white Clients ............................... 100

Exhibit 7-4. Percent of Agencies Serving a Client Population that is More than 50% Non-

 white, by Agency Mission, Counseling Specialization, and Client Volume.... 101

Exhibit 7-5. Distribution of Agencies by Share of Hispanic Clients .....................................102

List of Exhibits v 
Exhibit 7-6. Percent of Agencies Serving a Client Population that is More than 20% 

 Hispanic, by Agency Mission, Counseling Specialization, and Client 

 Volume ............................................................................................................... . 103

Exhibit 7-7. Income Distribution of Counseling Clients in 2007........................................ . 104

Exhibit 7-8. Distribution of Agencies by Average Client Income Level..............................105

Exhibit 7-9. Percent of Agencies whose Average Client Income is Less than 50% of AMI, 

 by Agency Mission, Counseling Specialization, and Client Volume ............. 106

Exhibit 7-10. Methods of Client Follow Up Employed by Counseling Agencies ................. 109

Exhibit 7-11. Outcomes for Clients Seeking Pre-Purchase Counseling, FY 2007 ..............111

Exhibit 7-12. Outcomes for Clients Seeking Help with Resolving or Preventing Mortgage 

 Delinquency, FY 2007 .......................................................................................112

Exhibit 7-13. Outcomes for Clients Seeking Help Converting Home Equity into Cash or 

 Seeking Better Mortgage Loan Terms, FY 2007 ............................................114

Exhibit 7-14. Outcomes for Clients Seeking Help in Locating, Securing, or Maintaining 

 Residence in Rental Housing, FY 2007........................................................... 115

Exhibit 7-15. Outcomes for Clients Seeking Shelter or Services for the Homeless, FY 

 2007.....................................................................................................................116

Exhibit 7-16. Prevalence of CMS System Use ....................................................................... 117

Exhibit 8-1. Race of Housing Counselors ............................................................................. 123

Exhibit 8-2. Ethnicity of Housing Counselors...................................................................... 124

Exhibit 8-3. Gender of Housing Counselors.......................................................................... 124

Exhibit 8-4. Race and Ethnicity of Counselors and Educators Compared to 

 Counseling Clients, Across all Agencies ..........................................................125

Exhibit 8-5. Race and Ethnicity of Educators and Counselors by Agency Mission Type..126

Exhibit 8-6. Race and Ethnicity of Counselors and Educators by Counseling 

 Specialization......................................................................................................127

Exhibit 8-7. Educational Attainment of Housing Counselors ............................................ 128

Exhibit 8-8. Educational Attainment by Primary Agency Mission, Counseling 

 Specialization, and Annual Client Volume ..................................................... 129

Exhibit 8-9. Counselors' Years of Counseling Experience ................................................. 130

vi List of Exhibits 
Exhibit 8-10. Main Sources of Training for Housing Counselors*...................................... 131

Exhibit 8-11. Extent to Which Staff Expertise or Training is a Problem ........................... 134

Exhibit 8-12. Significance of Staff Expertise/Training by Primary Agency Mission, 

 Counseling Specialization, and Annual Client Volume ................................ 135

Exhibit 8-13. Agency Support for National Certification Standards for Staff ................... 136

Exhibit 9-1. Percent of Agencies Reporting That National Standards are Needed ......... 149

Exhibit 9-2. Percent of Agencies Reporting a Need for National Standards, by Category 

 of Standards......................................................................................................150

Exhibit 9-3. Need for National Standards by Primary Agency Mission, Counseling 

 Specialization, and Annual Client Volume ...................................................... 151

Exhibit 9-4. Agency Views of HUD’s Role in Setting and Enforcing Industry 

 Standards ............................................................................................................152

Exhibit A-1. List of Organizations Interviewed ................................................................... 164

Exhibit A-2. Interview Topics Coded Using NVivo ............................................................. 165

Exhibit B-1. Survey Response Rate....................................................................................... 169

Exhibit B-2. Response Rate by Agency Client Volumes in 2006 ........................................ 171

Exhibit B-3. Response Rate by Census Division .................................................................. 171

Exhibit B-4. Response Rate by Agency Client Specialization in 2006................................172

List of Exhibits vii 

Executive Summary 

Introduction 

In 2007, approximately 1.7 million individuals and families in communities throughout the country 

received housing education and counseling from more than 1,800 non-profit organizations approved 

by the U.S. Department of Housing and Urban Development (HUD). The types of services provided 

by these agencies address a broad spectrum of housing issues, including helping renters to become 

homeowners, helping homeowners to maintain, improve, or refinance their home or to avoid 

foreclosure, helping people experiencing homelessness to find housing, and helping people of all 

types with fair housing complaints or financial management challenges. 

The housing counseling industry has grown rapidly since the early 1990s. In 1994, 244,000 

individuals received one-on-one counseling from HUD-approved counseling agencies. By 2007, the 

number of individuals receiving one-on-one counseling had increased to 1.2 million, with another 

500,000 individuals receiving housing education through group sessions.1 

Up through 2005, a large share of the growth in housing counseling occurred among those seeking 

help to buy a home. To a significant degree this surge in pre-purchase clients reflected the emphasis 

placed on counseling as a means of preparing low-income households for homeownership. 

Homebuyer education and pre-purchase counseling are understood by policymakers and the mortgage 

lending industry to be important tools in helping low-income households become successful 

homeowners, even though the impact of education and counseling on mortgage delinquency and 

default rates has not yet been fully documented. 

Starting in 2005, there was a sharp increase in the number of existing homeowners seeking 

counseling to address mortgage delinquencies and to obtain information on mortgage refinance 

options, including reverse mortgages. Over this same period there was also a decline in the number 

of individuals seeking assistance in preparing to buy a home. These trends reflect the broad shifts in 

the housing market as subprime lending, which did not encourage counseling for low-income 

homebuyers, came to account for a significant share of lending to low-income homebuyers. This 

period also saw the emergence of the current foreclosure crisis, accelerating demand for delinquency 

counseling, and the continued growth in the number of elderly homeowners, spurring demand for 

reverse mortgages. 

The perceived value of housing counseling, particularly in preparing buyers for homeownership and 

helping existing owners avoid foreclosure, is evident in Congress’s increased support for housing 

counseling in response to the foreclosure crisis. In FY 2008, HUD’s appropriation for counseling 

increased to $50 million from $41.58 million in FY 2007. More impressively, in FY 2008 Congress 

also made two appropriations totaling $360 million to support foreclosure mitigation counseling 

For the sake of brevity and in keeping with common practice, study uses the term “housing counseling” to 

refer collectively to the organizations offering either group sessions or one-on-one counseling. 

Technically, sessions offered to groups in classes or workshops are referred to as housing “education,” 

while the term housing “counseling” is reserved for sessions held with individuals. 

Executive Summary ix 

1 
channeled through NeighborWorks® America, of which $336 million will be passed through 

intermediaries to counseling agencies. Clearly, the housing counseling industry has come to represent 

an important component of U.S. housing policy. 

Despite the growing importance of housing counseling, there is little systematic information about the 

industry. The industry is known to be marked by significant diversity in a number of dimensions, 

including the types of organizations involved, their organizational capacity, the types of clients 

served, the types of services delivered, and the funding sources used. In fact, one explanation for the 

lack of comprehensive information on the industry is the diverse nature of counseling agencies and 

the services they provide, making it challenging to gather consistent information. 

The primary goal of this study is to fill this gap by providing a systematic overview of the housing 

counseling industry. The study covers all types of education and counseling services, including 

services for people seeking to purchase homes, for existing homeowners, for renters, and for people 

experiencing homelessness. A secondary goal is to investigate the challenges facing the industry and 

how HUD can best support the availability of good quality housing education and counseling. 

The study draws on four distinct data sources to provide a multifaceted exploration of the housing 

counseling industry: 

• In-depth interviews with national and regional intermediary organizations and state 

housing finance agencies that support the housing counseling industry; 

• A detailed survey of all HUD-approved counseling agencies conducted over the Internet 

with telephone follow-up; 

• Analysis of program data maintained by HUD, including aggregate information on 

clients and outcomes submitted by counseling agencies via the annual HUD 9902 report, 

and information on applications for funding and amounts awarded; and 

• Extraction of data from successful grant applications on counselor qualifications. 

Characteristics of the Housing Counseling Industry 

Overall, the study findings confirm and illustrate the characterization of the housing counseling 

industry as highly diverse. The report examines in detail the types of organizations that provide 

counseling (Chapter 3), how those organizations work with intermediaries and state housing finance 

agencies (Chapter 4), how counseling is funded and how much it costs (Chapter 5), how counseling is 

provided and the intensity of services (Chapter 6), the characteristics of clients served and client 

outcomes (Chapter 7), and the characteristics of housing counselors (Chapter 8). The final chapter of 

the report discusses the main challenges facing the housing counseling industry, the most appropriate 

role for HUD in supporting the industry, and how the industry is expected to evolve in the future. 

What types of organizations provide housing counseling services? 

Housing counseling services are provided both by nonprofit organizations and by for-profit entities 

such as banks and mortgage companies. This study focuses on the more than 1,800 non-profit 

x Executive Summary 
organizations approved by HUD to provide counseling services. Although there are some indications 

that lenders have been an important source of pre-purchase counseling at some periods since the early 

1990s, no systematic information exists on the number of lenders providing these services or the 

volume of clients they assist. Based on the interviews conducted for this study it appears that HUDapproved agencies are by far the most common providers of counseling services overall at present. 

HUD-approved counseling agencies vary substantially in terms of their organizational mission, the 

range of services they offer, and the volume and types of clients they serve. While more than one 

quarter of agencies have a primary mission of providing housing counseling, other counseling 

providers are primarily housing and neighborhood development, social services, consumer credit 

counseling, or legal assistance organizations. 

Agencies also vary in terms of the types of counseling clients they serve. Almost 70 percent of HUDapproved agencies primarily serve homeownership clients (either prospective homebuyers or existing 

homeowners), 9 percent primarily serve clients seeking rental assistance and/or homeless clients, and 

24 percent serve a mix of client types with no predominant type. 

Most HUD-approved counseling agencies are relatively small organizations: three quarters have 50 or 

fewer full-time equivalent employees and serve 1,000 or fewer clients per year. About one in four 

agencies have 5 or fewer full-time equivalent employees. However, larger agencies account for a 

substantial share of all counseling clients. Agencies assisting more 1,000 or more clients in FY 2007 

only accounted for 24 percent of agencies but they accounted for 77 percent of all assisted clients. 

Counseling agencies are well distributed throughout the country—46 percent of the U.S. population 

lives in counties where there are at least 4 counseling agencies and 79 percent live in counties with at 

least one counseling agency. 

What roles do intermediaries and state housing finance agencies play in the industry? 

As HUD’s commitment to housing counseling has grown, so has its reliance on intermediaries and 

state housing finance agencies (SHFAs) as a means of channeling funding to local agencies. 

Intermediaries and SHFAs typically pass their HUD housing counseling funds through to affiliated 

organizations who provide counseling services locally, although some intermediaries and SHFAs also 

provide counseling services themselves. In recent years, HUD has awarded about 58 percent of its 

housing counseling funds to intermediaries and about 5 percent to SHFAs. 

The main type of support that intermediaries and SHFAs provide to their counseling affiliates is 

funding for housing counseling activities. In addition to funding, a majority of agencies receive 

training through intermediaries and SHFAs, most commonly NeighborWorks® America, a national 

intermediary. Intermediaries and SHFAs are also a source of service standards and counseling 

curricula for local counseling agencies. 

Many other organizations also play a role in supporting the housing counseling industry. Most 

important for funding, training, and curriculum are the GSEs, Fannie Mae and Freddie Mac, and the 

Federal Home Loan Bank. Other types of organizations, such as other nonprofit organizations, local 

governments, and banking and mortgage institutions provide client referrals, financial support, and 

products and services for clients. 

Executive Summary xi 
How is housing counseling funded and what is the cost of providing services? 

Most agencies have fairly modest budgets for housing counseling and education—less than $100,000 

per year for more than half of the agencies surveyed, including 27 percent of agencies with annual 

counseling budgets of under $50,000. Although the most common type of funding for housing 

counseling is HUD’s Housing Counseling program, no one source of funding is predominant in the 

industry. Nearly three-quarters of counseling agencies receive HUD funding, but the average HUD 

grant is small compared to the average amount obtained by agencies from most other sources. 

Overall, HUD Housing Counseling program funds account for 14 percent of total funding for the 

industry, which is the single largest source of funding. Other federal sources of funding for 

counseling include the Community Development Block Grant program (8 percent), the HOME 

program (3 percent), and “other” federal sources (12 percent), which encompasses a range of other 

federal funding sources including HUD funding for homeless counseling, Department of Justice 

funding for legal assistance, and Department of Health and Human Services funding for social 

services. State governments, private sector sources, and financial institutions are also important 

sources of funding, but none accounts for more than 12 percent of the total funding for the industry. 

Other sources of funding for counseling include local governments (8 percent), foundations (7 

percent), counseling agency’s own funds (7 percent), and client fees (3 percent). 

Counseling agencies tend to cobble together their funding from multiple sources. The average agency 

relies on 3.6 different funding sources. Nearly half of larger agencies (those with annual counseling 

budgets above $250,000) rely on 6 more different funding sources. Many of these sources of funds 

present their own challenges, in addition to the time and effort needed to secure funds from multiple 

sources. Applying for government grants or fees can impose additional operational and reporting 

requirements on agencies beyond those required by HUD or intermediaries. The need to turn to 

donations from private sector firms that are likely to benefit from the counseling services provided, 

such as lenders, realtors, or housing developers, also creates potential conflicts of interest for 

agencies. The use of the agencies’ own revenue to support counseling draws funds away from other 

parts of the organization’s mission. A common theme of agency comments from the survey 

conducted for this study was that the lack of a consistent source of annual funding impaired their 

opportunities to build organizational capacity. 

The study was only able to provide very approximate information on the average costs of providing 

housing counseling services. About half of all agencies have average costs per client of around $200 

or less, another third have average costs between $200 and $500, and about one-fifth have average 

costs of more than $500. However, 10 percent of agencies have average costs of more than $1,000 

per client, resulting in a high average across all agencies ($431) compared to the median ($225). 

The study used a regression model to estimate how much average per client costs vary with agency 

characteristics and found that the most important factor in explaining variations in per client costs is 

agency size. Per client costs decline as client volumes increase, suggesting that larger scale 

counseling operations experience certain cost efficiencies. Average costs also vary with the number 

of staff hours spent per client (the more hours the higher the costs) and, to a lesser extent, with the 

type of counseling provided. Agencies that primarily serve clients seeking rental or homeless 

counseling have the lowest average per client costs, while agencies that primarily serve pre-purchase 

clients have the highest, although the difference between the two is less than $100. 

xii Executive Summary 
The regression results help to identify some of the factors associated with the variation in average per 

client costs, but the model accounts for less than a fifth of the variation in average costs across 

agencies. While it is likely that a significant amount of this variation is due to differences in how 

agencies provide their services, a much more detailed cost study would be needed to determine the 

specific factors driving these costs and which approaches are the most cost effective. 

How many hours of counseling do clients receive and what are the most common approaches 

for pre-purchase and mortgage delinquency counseling? 

The study looked at the hours of counseling provided through group sessions (or workshops) and oneon-one counseling. Clients who primarily attend group sessions typically receive between 4 and 10 

hours of counseling services, depending on the type of service. This includes 1 to 8 hours of group 

sessions, 1 to 1.5 hours of individual counseling, and up to 2 hours of case management that the 

counselor does on the client’s behalf but for which the client is not present (including both 

administrative tasks as well as client advocacy with lenders and other service providers). Clients that 

attend homebuyer education workshops typically receive the most hours of counseling services (10 

hours) and clients that attend fair housing workshops typically receive the fewest hours of counseling 

services (4 hours). 

Clients who primarily receive individual counseling typically receive between 3 and 8 hours of 

counseling services, including 1.5 to 3 hours of individual counseling, up to 2 hours of group 

sessions, and 1 to 2 hours of case management, depending on the type of counseling. Pre-purchase 

clients receive the most hours of counseling services – an average of 8 hours including workshops 

and case management – and clients receiving Home Equity Reverse Mortgage (HECM) counseling 

typically receive the fewest hours of hours – 3 hours including workshops and case management. 

For pre-purchase counseling, agencies tend to use both workshops and one-on-one counseling. Twofifths of agencies serve the majority of their pre-purchase clients through a combination of workshops 

and one-on-one counseling, while the remaining 60 percent of agencies are evenly split between 

agencies that primarily use workshops, agencies that primarily use one-on-one counseling, and 

agencies that have no dominant approach. Agencies that offer pre-purchase workshops use an 

average of two curricula. More than half the agencies use a curriculum developed in house, either on 

its own or in conjunction with another curriculum. 

For mortgage delinquency counseling, telephone counseling is fairly common. About three-quarters 

of agencies do some of their mortgage delinquency counseling by phone, although only 20 percent 

counsel a majority of clients by phone. Regardless of how the counseling is provided, almost all 

agencies provide budget and debt counseling and advocacy with lenders and servicers, and a majority 

of agencies also provide legal assistance and assistance with mortgage refinancing. Some agencies 

are also able to provide financial assistance to meet mortgage payments or emergency home repair 

needs. 

What are the characteristics of counseling clients and the most common client outcomes for 

different types of counseling services? 

Compared to the U.S. population as a whole, counseling clients are substantially more likely to be 

non-white and somewhat more likely to be Hispanic. Of the 1.7 million individuals that received 

Executive Summary xiii 
counseling services from HUD-approved agencies in 2007, 54 percent are white, 36 percent are black 

or African American, 5 percent are another race, and 6 percent are two or more races. About one fifth 

of counseling clients served in 2007 are Hispanic. 

Most clients that receive counseling services from HUD-approved agencies are very-low-income or 

low-income. Half the clients served in 2007 had incomes below 50 percent of area median income 

(AMI) and another 30 percent had incomes between 50 and 80 percent of AMI. Among the different 

agency types, legal assistance agencies and agencies with a broad social service mission are more 

likely than agencies with other missions to serve an average client with income below 50 percent of 

AMI. In terms of counseling specialization, agencies that mainly provide rental counseling and 

counseling to homeless clients are most likely to serve clients with incomes below 50 percent of AMI, 

while agencies primarily serving pre-purchase homebuyer clients are least likely to serve this type of 

client. 

All HUD-approved counseling agencies are required to follow-up with clients to connect them to 

additional services as needed and to learn about client outcomes. There is much industry support for 

getting better data on client outcomes, but in practice it is very difficult to do. Obstacles include a 

lack of dedicated funding for follow-up activities and the challenge of making contact with former 

clients who may have moved or may not want to share additional information. Across all types of 

counseling services, follow-up is most commonly done by telephone. Other methods include inperson interviews, mail surveys, email, and contacts with other service providers. 

HUD requires agencies to report on outcomes for five types of counseling clients. However, through 

FY 2007, the data was reported at an aggregate level for an agency and not at the client level, making 

it difficult to interpret. The information on client outcomes available from HUD for FY 2007 can be 

summarized as follows: 

• Of the more than 300,000 clients receiving pre-purchase counseling, just under one-third 

had completed the counseling at the time of reporting. Most clients were reported to be 

still pursuing counseling and homeownership over varying timeframes. Of the clients 

who completed counseling, the vast majority purchased housing. 

• More than 260,000 clients sought help with resolving or preventing mortgage 

delinquency and about half completed counseling within the fiscal year. About 45 

percent of the clients that completed counseling were able to remain in their homes 

following the counseling, about 14 percent were not able to remain in their homes, and 

outcomes were not known for the remaining 41 percent. 

• Overall, 54 percent of 110,000 reverse mortgage and mortgage refinance clients 

completed their counseling within the year and resolved their issue in some way, 4 

percent were counseled and referred to another agency for help, and 12 percent were still 

receiving counseling. About 65,000 clients, or 60 percent of those that completed 

counseling, took out a HECM. Another common outcome is to have completed financial 

management or budget counseling. 

• Of the 380,000 clients that received rental counseling, about three-quarters completed the 

counseling, including about one-quarter that were referred to another agency for 

assistance. Of the clients that completed counseling and were not referred to another 

xiv Executive Summary 
agency, about two-thirds remained in their current housing and one-third had found 

alternative housing or received housing search assistance. 

• Approximately 49,000 clients sought counseling on shelter or services for the homeless. 

Most completed counseling, but about half of those that completed counseling remained 

homeless at least as of the time the agency last knew of their housing status. Of the 

remaining clients that completed counseling, about half obtained permanent housing and 

half were referred to another agency for assistance. 

A much richer description of client outcomes will be possible once HUD’s Agency Reporting Module 

(ARM) is operational and counseling agencies are using client management systems (CMS) to gather 

and report information on client characteristics and outcomes at the client level. While the use of 

CMS holds much promise for improving the efficiency of counseling agency operations, the industry 

is still in the initial phases of adopting these systems. 

What are the characteristics of housing counselors and what challenges do agencies face 

related to staffing? 

Interviews with intermediaries and SHFAs suggest that a key determinant of the quality of counseling 

services is the qualifications and abilities of the counselor. Prior to this study, no systematic 

information existed on the education levels, years of experience, or qualifications of housing 

counselors industry-wide. 

The study found that a majority of housing counselors at HUD-approved agencies are college 

educated—with 65 percent holding a two- or four-year college degree and another 25 percent having 

attended some college. In addition, most counselors have several years of counseling experience, 

with an average of 8 years of experience across all counselors. Most counselors also have formal 

training in the housing counseling field, most often from NeighborWorks® America but also from 

HUD, state agencies, financial institutions, and the National Foundation for Credit Counseling, a 

housing counseling intermediary. 

Most intermediaries require their affiliates to provide counselors with formal training in housing 

counseling within a year of when they begin counseling, but requirements vary substantially. SHFAs 

interviewed are somewhat less likely than intermediaries to require formal training or certifications 

for counselors in their network. 

The agency survey results indicate that the level of expertise or training of staff is a significant 

problem for about two-thirds of HUD-approved agencies. Comments on the survey suggest that 

agency concerns about staff expertise and training center around the cost of training and access to 

training. In addition, about one third of the agencies surveyed identified staff retention as an 

extremely or moderately significant problem. Staff retention is a more common problem for agencies 

serving more than 5,000 clients per year. Agency comments on the survey suggest that the biggest 

concern is agencies’ inability to compensate trained and experienced staff sufficiently. 

Executive Summary xv 
Current Challenges Facing the Industry 

In addition to presenting a systematic picture of the characteristics of the housing counseling industry, 

one of the goals of this study was to assess challenges confronting the industry. The study found 

substantial agreement among counseling agencies, intermediaries, and SHFAs that the industry is 

currently facing the following key challenges: 

• Building capacity to deliver effective foreclosure mitigation counseling and HECM 

counseling; 

• Developing appropriate industry standards; 

• Reaching clients when they can most benefit from counseling; and 

• Obtaining sufficient funding to meet client demand for counseling services and to train 

staff adequately. 

Building Capacity for Foreclosure Mitigation Counseling 

The surging demand for foreclosure mitigation counseling has presented a major challenge for the 

housing counseling industry. Concerns about how to fund the counseling have been somewhat 

alleviated by the Congressional appropriation through NeighborWorks® America, but agencies face a 

major challenge of developing the staff and processes to handle large volumes of foreclosure 

mitigation clients within a very short timeframe. 

One of the main challenges is hiring and training staff. Many staff whose training and experience is 

in pre-purchase counseling are having to move into foreclosure mitigation counseling and the 

knowledge required is quite different. Another challenge is working effectively with the large 

national call centers (e.g., the HOPE hotline operated by the Homeownership Preservation 

Foundation) that are often the first point of contact for clients in delinquency or default. There 

appears to be confusion as to whether the role of such call centers is to provide counseling or referrals 

or both, and local agencies appear to be unsure about how they fit into the process. 

A final challenge for agencies providing foreclosure mitigation counseling is that counseling alone 

may not be able to meet all the needs of clients who are delinquent or in default on their mortgages. 

In addition to counseling, clients need affordable refinance products, foreclosure prevention grants 

and loans, home maintenance grants and loans, and legal services. 

Building Capacity for HECM Counseling 

The aging of the Baby Boom generation has created substantial new demand for reverse mortgages 

and reverse mortgage counseling, with FHA’s Home Equity Conversion Mortgage (HECM) being the 

most common type of reverse mortgage. The volume of HECMs has nearly tripled since 2004, with 

approximately 107,000 HECMs closed in 2007. All HECM borrowers are required to receive 

education and counseling by a HUD-approved HECM counselor before closing the loan, so as the 

volume of HECMs has grown so has the demand for this type of counseling. 

xvi Executive Summary 
In order to meet the demand for HECM counseling, HUD has worked aggressively to expand the 

network of HECM counselors and the means by which counseling is delivered. Most recently, HUD 

has allowed all HECM counselors to counsel HECM clients by telephone if face-to-face counseling is 

not feasible and has permitted agencies and lenders to share information and referrals for HECM 

counseling electronically through a third party vendor. 

HUD has also taken steps to improve the quality of HECM counseling, including proposing to 

establish testing standards to qualify individuals as HECM counselors and to establish a roster of 

eligible HECM counselors, and revamping the protocol for HECM counseling. However, concerns 

remain among intermediaries and counseling agencies that counselors are feeling pressured, for 

example by lenders and borrowers, to provide the information to clients too quickly and that clients 

may not fully understand the implications of taking out a HECM. Agencies also suggested that HUD 

has not provided sufficient guidance on the amount of time that HECM counselors need to spend with 

their clients. 

Another challenge of building capacity for HECM counseling is funding. HUD funding alone is not 

sufficient to meet demand; as a result, the intermediaries funding HECM counseling have been 

working to develop alternative funding sources. In May 2008, HUD announced that agencies could 

charge up to $125 per counseling session for HECM clients and that this fee could be paid in one of 

three ways: by the client directly to the agency; by the lender to the agency, either on a case-by-case 

or as a lump sum; or the cost of the counseling can be paid out of the HECM borrower’s loan 

proceeds at closing.2

 However, in July 2008, Congress passed the Housing and Economic Recovery 

Act of 2008, which prohibits lenders from funding reverse mortgage counseling. 

Standardizing the Quality of Counseling Services 

The growth in the housing counseling industry since the 1990s, coupled with the great diversity in the 

types of organizations providing housing counseling and education, has created an important debate 

within the industry about the need for greater standardization to ensure a high quality of services 

nationwide. It is not a new issue, but it is one that continues to challenge the industry, particularly in 

the current context of surging demand and funding for foreclosure prevention counseling. 

Thus far, support for standardizing the quality of counseling and education has been strongest for 

homeownership-related counseling. National standards for homeownership education and counseling 

and for foreclosure intervention were released by NCHEC in 2007 and have been endorsed by 

approximately 200 organizations to date. Perhaps because the national policy focus for the past two 

decades has been on increasing homeownership rates and not on expanding rental opportunities, and 

because the majority of housing counseling is homeownership-related, there have not been similar 

attempts to standardize counseling for rental counseling or counseling for people experiencing 

homelessness. 

The study found that there is substantial support for national standards of some type among HUDapproved agencies. On average, across all types of counseling and education services, 73 percent of 

agencies reported a need for national standards of some type, while 27 percent reported that existing 

FHA Mortgagee Letter 2008-12. 

Executive Summary xvii 

2 
standards are sufficient. Support for national standards is highest for predatory lending workshops 

and foreclosure mitigation counseling, but a substantial majority of agencies report that standards are 

needed for the other types of homeownership-related counseling as well. For rental and homeless 

counseling, however, only about half of agencies say that national standards are needed. 

A substantial majority of agencies reported that HUD should set national standards for housing 

counseling and education. Support is also strong for HUD providing quality control for housing 

education and counseling services. However, fewer agencies reported that HUD should have a more 

rigorous process for certifying housing counseling agencies. In the written comments on the survey, 

many agencies expressed support for the current approval criteria, suggesting that raising them may 

discourage smaller agencies from participating. 

Intermediaries and SHFAs interviewed generally agreed on the need for national standards in the 

housing counseling industry. However, they also raised concerns about the development and 

implementation of such standards related to: 

• How additional training for counselors, if it were required, would be funded and 

provided; 

• How local and regional diversity in market conditions and counseling practices could be 

accommodated; 

• How the standards would be enforced and by whom, and who would pay for the 

enforcement; and 

• What impact national standards might have on access to counseling in areas served by 

very small agencies that might be unable to meet the added standards or reporting 

requirements. 

Intermediaries and SHFAs were also broadly supportive of HUD playing some role in setting and 

enforcing national standards for the counseling industry, but disagreed as to the extent of that role. 

Most said that HUD should endorse the standards once developed, make sure that they are included in 

the HUD housing counseling handbook, and provide training funds for agencies to meet the 

standards. 

Reaching Clients at the Right Time 

A final major challenge facing the housing counseling industry is the need to reach clients at the time 

that counseling can be of most assistance. In pre-purchase and mortgage refinance counseling, for 

example, the industry has long struggled with how to provide individuals with counseling before they 

take out unaffordable or otherwise inappropriate loans. This is not a new issue but it has been 

highlighted by the current subprime and foreclosure crisis. In particular, providers of housing 

counseling services are frustrated that they are not a more effective counterweight to predatory 

lenders and to subprime lenders offering highly risky mortgage products to people with limited 

savings and poor credit. 

Part of the issue is that counseling takes time and requires the client to come to a certain place, which 

in rural or less populous states may be far from home, at certain times. Although few counseling 

xviii Executive Summary 
agencies currently employ new technology such as online counseling, many intermediaries and 

SHFAs see the need for the industry to embrace this technology more than they have in the past. 

Both telephone and online counseling allow clients to receive information in their homes (even from 

agencies located at a great distance away) and at times that are convenient for them—this is very 

significant for foreclosure mitigation counseling, where clients may feel under unusual time pressure, 

and HECM counseling, where clients may be less willing or able to travel to an agency for services. 

But while there are several good reasons for the industry to adopt new technologies, there are also 

pitfalls. There is general agreement that face-to-face contact supports much better communication 

between counselor and client. With regard to online counseling, many groups that are hard to serve in 

person are also less likely to have ready access or familiarity with the Internet, including rural 

populations and the elderly. Still, even those who were skeptical about the degree to which telephone 

and online counseling could replace in-person sessions acknowledged that there were a number of 

ways in which these technologies could be of value, as a means of initial outreach to clients and in 

providing services to specific types of clients with narrowly defined needs for information. Looking 

ahead, it may well be that technological advances will help overcome a variety of drawbacks to the 

use of telephone and online counseling. 

Another challenge of attracting clients to counseling is that the limited funding for the industry does 

not permit agencies to invest heavily in marketing and outreach. There is also insufficient public 

awareness of the value of housing education and counseling. In part, this comes back to the challenge 

of demonstrating the value of housing counseling by collecting and disseminating good information 

on counseling outcomes and impacts. However, there is also a challenge of translating this 

information in a way that is attractive to potential clients. 

Increasing Funding for Housing Counseling 

Limited funding for housing counseling services and staff training is the single biggest challenge 

currently facing the housing counseling industry. Almost 90 percent of agencies identified funding as 

an extremely or moderately significant problem, and three-quarters of the intermediaries and SHFAs 

interviewed reported that some or all of their affiliates were overstretched and needed more funding 

and staff in order to meet demand effectively. 

Funding is certainly not a new concern for the industry, but in the summer and fall of 2007, when 

most of the research for the study was conducted, agencies were feeling particularly stretched to meet 

an increasing demand for foreclosure prevention counseling within their existing budgets. 

These concerns should be largely mitigated by the $336 million in grants funded by Congress through 

NeighborWorks® America and awarded to intermediaries, SHFAs, and local counseling agencies 

starting in February 2008. However, responding to a more than 400 percent increase in funding for 

the industry will present challenges of its own. Moreover, there is no expectation that this increased 

level of Congressional funding for housing counseling will continue when the current foreclosure 

crisis is over. 

There may also be much greater potential demand for pre-purchase housing counseling. This study 

estimates that between 10 and 45 percent of all low-income first-time homebuyers in 2007 received 

counseling prior to buying a home. While this is a wide range, it suggests that there are a large 

number of low-income first-time homebuyers not receiving counseling. 

Executive Summary xix 
Ideally, intermediaries, SHFAs, and agencies would like to see more sustained and dependable 

sources of funding that would allow agencies to build substantial capacity in each of the counseling 

specializations over time. As a result, there is much interest in the industry in finding new sources of 

funding for counseling services that can support the industry and increase the role of the private 

sector. However, there is as yet no consensus on how big a role the private sector should play in 

funding housing counseling nor how to access other sources of funding. 

One area of agreement, however, is that in order to increase funding for housing counseling from 

either the public or the private sector, the industry needs to do more to demonstrate and publicize its 

value. As part of their reporting requirements to HUD and to other funders, agencies collect quite a 

lot of information about the clients they serve and the services they provide, but it is generally not 

adequate for demonstrating outcomes associated with different types of counseling or for evaluating 

the impact of counseling on clients. But, as mentioned above, collecting the kind of outcome data 

needed to show the value of housing counseling is itself a substantial challenge. 

HUD’s Role in the Industry 

Representatives of intermediaries and SHFAs interviewed for this study as well as counseling 

agencies responding to the study’s survey suggest that HUD has an important role to play in helping 

the counseling industry address the challenges discussed above. Some of the suggestions for ways 

that HUD could support the industry include: supporting efforts to enhance funding for housing 

counseling services and for counselor training; playing a leading role in the development of national 

counseling standards; increasing counseling requirements for FHA loan products; and improving 

public awareness of the value of pre-purchase counseling. Other suggested roles for HUD include 

encouraging lenders and servicers to be more responsive to the requests of counselors working on 

foreclosure mitigation and playing a leading role in promoting the greater use of technology in the 

counseling industry. 

With respect to the issue of implementing counseling requirements for FHA loan products, to the 

extent that there is support for requiring counseling for certain classes of loans, instituting these 

requirements for FHA loans may be an appropriate way to introduce these requirements to the 

market. However, as the market returns to more normal conditions, it may not be wise to hamstring 

FHA with requirements that are not imposed on other lenders, as this would place FHA at a 

competitive disadvantage. Also, at present there is limited evidence of the benefits of counseling in 

making homeownership more sustainable. However, the Housing and Economic Recovery Act of 

2008 does include a provision requiring HUD to undertake a limited demonstration to test the 

effectiveness of pre-purchase counseling. 

With respect to promoting the greater use of technology, study respondents suggest that HUD should 

seek out and investigate new technologies for providing housing counseling to a wider audience and 

in a way that better fits their backgrounds, learning styles, and need for convenience. Having 

investigated different technology options, HUD should then disseminate information on best practices 

to the industry. In addition, program guidance that specifically addresses telephone and online 

counseling would help to mitigate concern about the quality and effectiveness of these options. 

xx Executive Summary 
Outlook for the Counseling Industry 

The evolution of the housing counseling industry over the next 5 to 10 years is likely to be strongly 

affected by several trends evident today. Among the most prominent of these trends is the surging 

demand and unprecedented level of funding for foreclosure prevention counseling, which will likely 

result in new agencies entering the counseling field and existing agencies reorienting their services 

toward foreclosure prevention counseling and other forms of post-purchase counseling. At the same 

time, there may be renewed support for pre-purchase counseling given the widespread view that the 

current crisis was brought on in part because too many homebuyers made poorly informed decisions 

about how to finance their homes—and whether to buy at all. Financial literacy education and 

counseling is also becoming increasingly prevalent as a means of preparing clients to purchase homes 

and helping existing homeowners better manage their finances. 

Given the aging of the U.S. population, HECM counseling in particular will continue to be a major 

growth sector in the housing counseling industry, forcing HUD and agencies to come up with a 

solution to current funding constraints. Given the size of the potential market for reverse mortgages 

and the vulnerability of some elderly homeowners, the industry will also need to develop a strategy to 

ensure that potential borrowers receive counseling—even if they plan to take out a non-FHA reverse 

mortgage—to help them avoid any unscrupulous lending practices. 

Another demographic trend that is likely to affect the industry is the continued growth of the 

immigrant population and the movement of this population to new market areas around the country. 

To respond to the needs of this growing population, the counseling industry will have to attract staff 

with the necessary language skills and cultural understanding. 

In general, the industry is likely to devote substantial resources to grappling with new technology 

over the coming decade. In terms of providing counseling services, local agencies will need to learn 

to work more effectively with national call centers providing telephone counseling. All providers will 

also need to consider whether and how to incorporate the Internet into their counseling, particularly 

agencies who serve younger clients at the top of the income range, such as first-time homebuyers. 

In many respects, the outlook for the housing counseling industry is likely to hinge to a great extent 

on the availability of funding. While the forces spurring demand for counseling are evident, to be 

able to meet this demand agencies will need a reliable source of funding commensurate with the 

demand. Funding is also needed to provide the training and oversight needed to bring greater 

standards to the industry and to develop the technology needed to create more effective methods for 

delivering counseling services to diverse populations. While the current crisis in the mortgage market 

is drawing greater funding to the industry, in order for there to be a sustained expansion of the quality 

and quantity of counseling the funding commitment will also have to be sustained. 

Executive Summary xxi 

Chapter One. Introduction 

In 20073 approximately 1.7 million individuals and families in communities throughout the country 

benefited from housing education and counseling delivered by more than 1,800 non-profit 

organizations approved by the U.S. Department of Housing and Urban Development (HUD). The 

types of services provided by these agencies address a broad spectrum of housing issues, including 

helping renters to become homeowners, helping homeowners to maintain, improve, or refinance their 

home or to avoid foreclosure, helping the homeless to find housing, and helping households of all 

types with fair housing complaints or financial management challenges. 

The housing counseling industry has grown rapidly since the early 1990s. According to information 

on client volumes reported to HUD by approved counseling agencies, in 1994 a total of 244,000 

individuals and families received housing counseling from these organizations (which excludes those 

receiving just education through group workshops).4

 By 2007 the number of clients receiving 

counseling (excluding clients attending workshops) had increased by nearly a factor of five to 1.2 

million. Up through 2005, a large share of the growth in counseling occurred among those seeking 

help to buy a home, which accounted for nearly half of the overall growth. To a significant degree 

this surge in pre-purchase clients reflected the significant emphasis placed on the importance of this 

assistance by lenders and policy makers as a means of preparing low-income households for 

homeownership. But assistance to current homeowners and renters also experienced significant 

growth between 1994 and 2005, with the total clients receiving these types of assistance increasing by 

232,000 and 321,000, respectively. The growth in overall housing counseling clients likely reflects 

an increase in both the capacity and the number of HUD-approved counseling agencies over this 

period in the wake of increased HUD funding. During the 1980s, HUD funding was fairly constant at 

$3.5 million per year. Beginning in the early 1990s, HUD funding began to increase, reaching $20 

million by 2002. In FY 2003 funding for counseling nearly doubled to $40 million and reached 

$41.58 million in FY 2007. 

Since 2005 there has been a noticeable decline in the volume of pre-purchase counseling clients and a 

sharp increase in the number of delinquent homeowners seeking assistance. Between 2005 and 2007, 

the number of pre-purchase clients declined by more than 200,000, while the number of delinquent 

homeowners seeking assistance increased by 83,000 and the number of other homeowners receiving 

counseling related to questions of refinancing their homes with conventional or reverse mortgages 

increased by 84,000. These trends reflect the broad trends in the housing market as subprime lending, 

which did not encourage counseling for low-income homebuyers, came to account for a significant 

share of lending to low-income homebuyers. This period also saw the emergence of the current 

foreclosure crisis, accelerating demand for delinquency counseling, and the continued growth of 

elderly homeowners, spurring demand for reverse mortgages. 

3 Unless otherwise noted, references to housing education and counseling client volumes by year refers to 

Federal fiscal years. For the sake of brevity, the fiscal year notation will be left off. 

4 Information on client volumes prior to FY 2003 is from internal HUD documents, which do not include 

counts of clients attending workshops. 

Chapter 1. Introduction 1 
As part of its response to the foreclosure crisis, Congress has increased its support for housing 

counseling. In FY 2008 HUD’s appropriation for counseling increased to $50 million. More 

impressively, in FY 2008 Congress also made two separate appropriations totaling $360 million to 

support foreclosure mitigation counseling to be channeled through NeighborWorks® America.5 

Clearly, the housing counseling industry has come to represent an important component of U.S. 

housing policy. 

Yet, despite the growing importance of housing education and counseling, there is little systematic 

information about the industry. The counseling industry is known to be marked by significant 

diversity in a number of dimensions, including the types of organizations involved, their 

organizational capacity, the types of clients served, the types of services delivered, and the funding 

sources used. While HUD plays an important leadership role in the industry, there are also a diverse 

group of number of national and regional organizations known as intermediaries that provide 

oversight, support, and funding for affiliated local counseling agencies. State housing finance 

agencies play a similar role in a large number of states. In fact, an important explanation for the lack 

of comprehensive information on housing counseling agencies is the diverse nature of the 

organizations that comprise this industry, making it challenging to gather consistent information. 

This study aims to fill this gap by providing a comprehensive overview of the housing counseling 

industry. The study covers all types of education and counseling services, including services for 

people seeking to purchase homes, for existing homeowners, for renters, and for homeless people. 

The information presented in the study is intended to help inform current and future policy 

discussions about the industry as well as future research on the outcomes and impacts associated with 

housing education and counseling. Another goal is to explore broader policy issues that are important 

to both HUD and the housing counseling industry and the ways HUD could best support the 

availability of good quality housing education and counseling. 

Research Questions 

Exhibit 1-1 presents the main topics covered by the study and the research questions addressed under 

each topic. The study covers all varieties of housing education and counseling funded through 

HUD’s Housing Counseling program, as well as all types of organizations approved by HUD to 

provide education and counseling services. Where appropriate, the research questions are analyzed 

separately for different types of services and agencies. 

The legislation requires that at least $167.8 of the $180 million be used to provide foreclosure mitigation 

assistance in the areas of greatest need. Of the balance, up to $5 million may be used to provide 

foreclosure mitigation training and up to $7.2 million may be used by NeighborWorks® America to cover 

administrative expenses. 

2 Chapter 1. Introduction 

5 
Exhibit 1-1. Study Topics and Research Questions 

Topic Research Questions 

Structure of the industry • What are the characteristics of agencies providing counseling 

services? 

• What are the characteristics of the intermediaries and state housing 

finance agencies that fund housing counseling services? 

• What is the relationship between intermediaries, state housing 

finance agencies, and local housing counseling agencies? 

• To what extent do local housing counseling agencies have 

partnerships with organizations other than intermediaries and state 

housing finance agencies? 

Funding for housing 

counseling 

• What are the principal sources of funding for housing counseling 

services? 

• What is the size of local housing counseling agencies’ counseling 

budgets? 

• What is the role of HUD funding in supporting the industry? 

• What is the average cost per client and how does it vary by size and 

type of agency? 

Counselor 

characteristics and 

qualifications 

• How many years of experience do counselors typically have? 

• What is the educational background of counselors? 

• How do counselor characteristics vary by size and type of agency? 

• To what extent do intermediaries and state housing finance 

agencies require training or minimum qualifications for counselors? 

Characteristics of 

education and 

counseling services 

provided 

• What types of marketing and outreach are conducted? 

• How is the client intake process managed? 

• How are different types of counseling and education services 

combined? 

• To what extent do local housing counseling agencies follow-up with 

clients to encourage continued treatment or to learn about 

outcomes? 

• What curricula and teaching aides are used? 

• How do counseling approaches vary with the type and scale of the 

organization? 

Client characteristics 

and services received 

• What are the demographic and income characteristics of clients 

served? 

• To what extent do local housing counseling agencies record and 

report outcomes for housing counseling clients? 

• How do client outcomes vary with client characteristics? 

Policy considerations • What are the main challenges facing the housing counseling 

industry? 

• How can HUD best support the industry? 

• How is the housing counseling industry likely to evolve in the future? 

Chapter 1. Introduction 3 
Data Sources 

To address the research questions outlined in the previous section, the study gathered and analyzed 

information from four main sources, described briefly below. Further detail on the data sources and 

analytic methods can be found in the report appendices. 

Interviews with Intermediaries and State Housing Finance Agencies 

In the summer of 2007, we interviewed 60 national and regional intermediary organizations and state 

housing finance agencies that support the housing counseling industry. The organizations 

interviewed included all HUD-funded intermediaries and housing finance agencies and the most 

prominent organizations as identified by industry experts that do not receive funding from HUD but 

support housing education and counseling in some fashion (e.g., promote standards, provide training, 

or provide general support for organizations that provide counseling as part of their mission). The 

interviews covered a variety of topics including: the structure of the industry, methods of providing 

housing education and counseling, and policy considerations. Appendix A provides more detail on 

the organizations interviewed and the topics covered. 

Counseling Agency Survey 

In the late fall of 2007, we fielded a web-based survey of all HUD-approved counseling agencies. 

The survey was designed to provide detailed information on the counseling activities, counselors, and 

sources of funding for each HUD-approved agency to form the basis for a thorough profile of the 

industry. A total of 1,174 agencies completed the survey out of 1,639 HUD-approved agencies at the 

time, for a 72 percent response rate. For the most part there was little bias evident in the 

characteristics of agencies that responded to the survey based on geographic location, client volumes, 

or types of education and counseling services provided—with the notable exception that none of the 

branches associated with a large national intermediary specializing in post-purchase counseling 

responded to the survey. As a result, the survey findings are not necessarily representative of this 

type of agency. This point should be kept in mind in reviewing findings regarding agencies 

specializing in post-purchase homeowners counseling. Appendix B provides more detail on the 

agency survey and responses received. 

9902 Data and Other HUD Administrative Data 

Each HUD-approved counseling agency, regardless of whether they received a HUD Housing 

Counseling grant, must submit quarterly data to HUD on counseled clients using the Housing 

Counseling Agency Fiscal Year Activity Report, or HUD 9902. The HUD 9902 includes counts of 

the clients by race, ethnicity, and income level as well as the services provided and client outcomes 

realized. For this study, we had access to 9902 data from 2003 through 2007. 

In addition to the 9902 data, the study uses data collected by HUD on the amounts of HUD grants 

provided to local housing counseling agencies, national and regional intermediaries, and state housing 

finance agencies over time. Data on HUD Housing Counseling grants were made available for this 

study for 2005-2007. 

4 Chapter 1. Introduction 
Grant Applications Data 

The final source of data for this study was information from applications for HUD housing counseling 

funds. We reviewed the grant applications from all intermediaries, state housing finance agencies, 

and local housing counseling agencies that received HUD housing counseling funds in FY 2006 and 

extracted information on the counselor qualifications, budget, and sources of funding. 

Outline of the Report 

The remainder of the report is organized into eight chapters as follows: 

• Chapter 2: Overview of the Housing Counseling Industry briefly describes the history 

and current structure of the housing counseling industry. 

• Chapter 3: Characteristics of Counseling Agencies discusses the variation among 

HUD-approved counseling agencies in terms of organizational mission, services offered, 

experience with housing counseling, size, and number of clients served. 

• Chapter 4: Regional and National Intermediaries and State Housing Finance 

Agencies describes how intermediaries and state housing finance agencies work with 

HUD and with local counseling agencies to provide housing counseling services. 

• Chapter 5: Sources of Agency Funding and Costs of Providing Services presents 

information on the principal sources of funding for housing counseling services, the size 

of local housing counseling agencies’ counseling budgets, and the average cost per client 

for different types of agencies. 

• Chapter 6: Characteristics of Housing Counseling Services describes how different 

counseling services are provided, including the most common counseling approaches and 

use of technology for counseling. 

• Chapter 7: Client Characteristics and Services Received profiles the clients served by 

local housing counseling agencies and available data on the outcomes of different 

housing counseling services. 

• Chapter 8: Characteristics of Housing Counselors discusses the experience, training, 

and education of the individuals providing housing counseling services at HUD-approved 

counseling agencies as well as challenges faced by agencies in providing adequate 

training for staff. 

• Chapter 9: Policy Considerations discusses the main challenges facing the housing 

counseling industry, the most appropriate role for HUD in supporting the industry, and 

how the industry is expected to evolve in the future. 

Chapter 1. Introduction 5 

Chapter Two. Overview of the Housing 

Counseling Industry 

This chapter discusses the evolution of the housing counseling industry over time, with particular 

emphasis on HUD’s role in developing and supporting the provision of these services. The chapter 

begins by providing a summary of the types of services that fall under the broad umbrella of the term 

“housing counseling and education.” The next section describes the history of HUD’s involvement in 

supporting housing counseling and recent trends in the scale of the industry. The chapter closes with 

a description of the current structure of the industry, including the number of counseling 

organizations and their affiliations with national and regional intermediaries and state housing finance 

agencies, the geographic dispersion of counseling activity around the country, and a summary of key 

challenges facing the industry. 

Types of Housing Education and Counseling 

The general term “housing counseling” is often used to capture the range of services offered by 

housing counseling agencies. In fact, there is an important distinction between sessions offered to 

groups in classes or workshops and sessions held with individuals. “Education” is the term generally 

used to refer to group sessions that are not tailored to an individual’s circumstances, while 

“counseling” generally refers to one-on-one sessions that are focused on an individual’s 

circumstances and goals. For the sake of brevity, and in keeping with common practice, in this report 

we use the term “housing counseling industry” to refer collectively to the organizations offering 

either group and/or individual sessions. 

The following types of one-on-one counseling services are categorized by HUD in the annual housing 

counseling activity report that all HUD-approved agencies are required to submit: 

• Pre-purchase homebuyer counseling: encompassing assistance in evaluating mortgage 

readiness, determining the price of homes affordable to the buyer, assessing credit quality 

and the steps needed to improve it, creating a household budget, and providing guidance 

on searching for a home, the purchase process, selecting a mortgage, and applying for 

grants or special loan programs. 

• Resolving or preventing mortgage delinquency: encompassing assistance in managing 

household finances to resolve a delinquency, informing the client of options for resolving 

the delinquency (including options to both retain the home and to sell it), helping 

negotiate with lenders, providing information on financial assistance programs, 

explaining the foreclosure process, providing referrals to other service providers, and 

helping to find alternative housing. 

• Help with home maintenance or financial management for homeowners: 

encompassing assistance in finding favorable mortgage terms for a refinance, managing 

and financing home improvement and rehabilitation projects, managing household 

budgets to meet the financial obligations of homeownership, and applying for grants to 

assist with home improvement or maintenance. This type of counseling also includes 

Chapter 2. Overview of the Housing Counseling Industry 7 
helping clients evaluate whether to obtain a reverse mortgage (often Home Equity 

Conversion Mortgages—or HECMs—insured by the Federal Housing Administration). 

• Help in locating, securing or maintaining residence in rental housing: encompassing 

assistance in searching for suitable and affordable rental housing, obtaining and using 

rent subsidies, managing household budgets to manage housing costs, providing guidance 

on the eviction process, mediating landlord-tenant disputes, and assessing fair housing 

complaints. 

• Seeking shelter or services for people who are homeless: encompassing assistance in 

obtaining temporary or permanent housing, accessing needed supportive services, 

applying for available financial assistance, and providing referrals to other social service 

organizations. 

HUD also defines several types of education or group sessions that mirror the individual counseling 

categories defined above and which encompass essentially the same topics as counseling but are not 

tailored to individual circumstances: 

• Pre-purchase homebuyer education; 

• Workshops on resolving or preventing mortgage delinquency; 

• Post-purchase workshops for home maintenance and financial management for nondelinquent owners; and 

• Rental workshops. 

In addition, HUD defines three other types of workshops: 

• Financial literacy: encompassing education aimed generally at improving household 

budgeting, savings, and the use of credit, without being geared specifically to owners or 

prospective owners. 

• Fair housing: encompassing education about fair housing laws and regulations and 

providing guidance for tenants, landlords, and property managers on nondiscriminatory 

practices in managing and selling housing. 

• Predatory lending: encompassing education for both current and prospective 

homeowners on how to avoid mortgages with unreasonable or inappropriate terms and 

conditions or other lending practices that serve to strip homeowners of equity and trap 

them in unaffordable mortgages. 

In conducting the survey of counseling agencies for this study, we used the categories defined by 

HUD to gather information about specific practices employed by agencies in serving clients of these 

different types. However, one difference from the standard HUD categories that we employed was to 

separate out counseling related to HECMs from other post-purchase counseling given the specific 

nature of these services and the growing demand for this assistance. In addition, several of the 

workshop categories were not in use by HUD at the time the survey was developed. Specifically, the 

financial literacy workshop was not provided as a category, while workshops aimed at assisting 

homeowners to resolve or prevent mortgage delinquency were combined with those designed to assist 

8 Chapter 2. Overview of the Housing Counseling Industry 
owners with home maintenance or financial management concerns. As a result, this study does not 

provide details on these types of workshops. 

Development of the Housing Counseling Industry 

Initial Years 

The modern housing counseling industry is about 40 years old, with roots in the urban renewal 

initiatives of the 1960s.6

 The 1968 Housing and Urban Development Act, which established HUD as 

a cabinet level agency, included a “housing counseling” program as part of HUD’s original mission. 

As evidenced in the authorizing language used and the focus of initial funding efforts, Congressional 

support for housing counseling was rooted in the goal of helping low- and moderate-income families 

succeed as homeowners. The initial authorization language specifically focused on efforts to counsel 

borrowers in the Section 235 and 237 programs that sought to extend mortgage financing to riskier 

low-income individuals.7 HUD’s mandate to support counseling was further extended in 1970 when 

Congress broadened the authorizing language to include counseling for low- and moderate-income 

families receiving assistance more generally under the National Housing Act that established the 

Federal Housing Administration (FHA) with the goal of “improving their living conditions and 

housing opportunities, and in meeting the responsibilities of homeownership.”8

 The early focus of 

counseling on efforts to help low-income borrowers succeed as homeowners was further evidenced 

by a Congressional appropriation of $3.2 million in 1972 to fund a demonstration on delinquency and 

default counseling. In fact, it was not until 1974 that Congress increased the scope of the Housing 

and Urban Development Act to include tenants in rental housing as recipients of housing counseling 

efforts. 

While HUD’s initial authorization called for it to “provide or contract with public or private 

organizations” to provide housing counseling, for most of the first decade of HUD’s existence 

Congress did not appropriate any funding to support these activities. Instead, Congress intended for 

HUD to “recruit, train, and certify non-profit organizations who would provide counseling services 

voluntarily to families seeking to purchase homes.”9

 In keeping with this mandate, HUD began to 

approve counseling agencies in 1969. However, during the mid 1970s rising concern about high 

claim rates among low- and moderate-income families in FHA’s programs led to Congressional 

support for housing counseling funding through HUD. Congress first authorized the use of funds for 

counseling in 1974, but it was not until 1977, in the wake of hearings on high claim rates in the 

6 This section draws heavily upon two thorough discussions of the history and development of the housing 

counseling industry: “Report to Congress on Housing Counseling,” U.S. Department of Housing and Urban 

Development, 1983; and “Bridging the Gap Between Supply and Demand: The Evolution of the 

Homeownership, Education, and Counseling Industry,” by George W. McCarthy and Roberto G. Quercia, 

The Research Institute for Housing America, Institute Report No. 00-01, May 2000. 

7 The Section 235 program provided an interest rate subsidy to low- and moderate-income homeowners. The 

Section 237 program is a mortgage insurance program for low- and moderate-income families who are 

unable to meet the normal underwriting standards of FHA's other single family programs. 

8 Public Law 91-609, 84 Stat. 1770, 1970. 

9 HUD, 1983. 

Chapter 2. Overview of the Housing Counseling Industry 9 
Section 221 and 235 programs, that the first appropriation of funds was made.10 Initial appropriations 

increased from about $3 million initially to about $10 million in 1979-80, before stabilizing at about 

$3.5 million for the remainder of the 1980s. 

Trends Since the Early 1990s 

There were no major developments in the counseling industry during the 1980s, but a variety of 

trends converged in the early 1990s to provide renewed impetus to housing counseling as a means of 

supporting homeownership for low- and moderate-income households. Perhaps the most significant 

development was the establishment of housing goals for the government-sponsored enterprises 

(GSEs), Fannie Mae and Freddie Mac, in 1992 as part of the Federal Housing Enterprise Financial 

Safety and Soundness Act. The Act called for HUD to establish annual goals for the GSEs to have a 

fairly significant proportion of their activities involving housing occupied by low- and moderateincome borrowers and tenants. The establishment of the housing goals forced the GSEs to expand 

their lending programs aimed at lower-income households, which the GSEs coupled with 

requirements for housing counseling with the goal of mitigating the risks associated with these loans. 

With the GSEs accounting for a large share of the residential mortgage market activity nationally, 

their counseling requirements help spur the expansion of the counseling industry during the 1990s. 

About the same time, amendments to the Community Reinvestment Act (CRA) in 1989 provided 

further stimulus to the growth of pre-purchase counseling. The CRA amendments created new 

standards for banking institutions to demonstrate that they were meeting the needs of the areas where 

they took deposits.11 Among these standards was a community service test which could be met by 

providing support for local community-based organizations (CBOs). Lenders also had to meet 

investment tests related to their lending activity in their service areas. A common response to CRA 

requirements was for banks to provide financial support to CBOs to provide pre-purchase counseling 

in support of mortgages made by the bank. This vested interest of banks in supporting pre-purchase 

counseling by local agencies provided a source of funding that helped build the capacity of the 

counseling industry. 

In general, the early 1990s saw a great increase in the emphasis of Federal and state policy makers on 

efforts to increase low-income and minority homeownership. One important development at the 

federal level was the establishment of the HOME program in the early 1990s, which created a source 

of down payment assistance for state and local governments that commonly came with counseling 

requirements. State housing finance agencies (SHFAs) also came to increasingly support housing 

counseling as a means of reaching lower-income homebuyers. All of these forces further contributed 

to the growing use of pre-purchase counseling. 

Exhibit 2-1 shows the growth in number of counseling clients (excluding those who just attended 

workshops) since 1994 based on data reported to HUD by approved agencies. As of 1994, there were 

nearly 250,000 counseling clients assisted by HUD-approved agencies, of which nearly half were 

renters, a little more than a quarter were current homeowners, a sixth were homeless, and about a 

tenth were pre-purchase clients. Thus, at the start of the 1990s, pre-purchase counseling accounted 

10 Section 221(d)(2) provided mortgage insurance for low-cost homes for low- and moderate-income families. 

11 Quercia and McCarthy, 2000. 

10 Chapter 2. Overview of the Housing Counseling Industry 
for the smallest share of all counseling clients. Interestingly, renters accounted for by far the largest 

share of counseling clients, despite the fact that most of HUD’s support for counseling derived from 

concerns about low-income homebuyers. HUD’s emphasis on helping homeowners is evident, 

however, when the number of clients reported as being assisted using HUD funding is considered. Of 

the total clients assisted that year, roughly 49,000 were reported to have been assisted using HUD 

funding, and of these clients 57 percent were current homeowners, only 25 percent were renters, and, 

again, only about a tenth were pre-purchase clients. Data on the number of counseling clients assisted 

with HUD funding in 1981 show a very similar mix of counseling clients, suggesting that HUD’s 

emphasis on using counseling to help existing homeowners had been evident for some time.12 

Exhibit 2-1. Trends in Housing Counseling Clients 1994-2007 

0 

100,000 

200,000 

300,000 

400,000 

500,000 

600,000 

1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 

Federal Fiscal Year 

Pre-Purchase Post-Purchase Rental Homeless/ Other 

Sources: HUD 9902 data; 1994-2002 from HUD RFP; 2003-2007 from tabulations by Abt Associates. 

Beginning in 1995 the volume of pre-purchase counseling clients began to grow rapidly. This 

coincides with the initial establishment of transitional housing goals by HUD in October of 1993 and 

the first permanent goals established in 1996.13 Between 1994 and 1997 the number of pre-purchase 

12 Information presented in U.S. Department of Housing and Urban Development, Request for Proposal COPC-22921, Evaluation of HUD’s Counseling Program, November 22, 2005. 

13 “Characteristics of Mortgages Purchased by Fannie Mae and Freddie Mac, 1993-1995,” by Paul 

Manchester, Sue George Neal, and Harold L. Bunce, U.S. Department of Housing and Urban Development, 

Housing Finance Working Paper Series, No. HF-003, March 1998. 

Chapter 2. Overview of the Housing Counseling Industry 11 
clients nearly doubled each year. After declining somewhat in 1998, pre-purchase client volumes 

then increased to more than 200,000 in 1999 before settling at around 250,000 a year through 2004— 

an increase of more than 10-fold from the 1994 level. During this same period, there was also 

significant growth in all other types of counseling clients, with post-purchase and renter client 

volumes both more than tripling between 1994 and 2004 and homeless clients nearly doubling. By 

2004, pre-purchase clients were the second largest group of counseling clients, accounting for 30 

percent of all clients and second only to renters, who continued to account for the single largest share 

of clients. 

In 2005 there was a significant surge reported in pre-purchase counseling clients, to more than 

500,000. A similar surge was evident in the volume of individuals attending pre-purchase workshops 

over this same period (Exhibit 2-2). As shown in Exhibit 2-1, post-purchase counseling client 

volumes also increased fairly sharply, to more than 300,000, while both renters and homeless clients 

grew at a more moderate pace. But 2005 was something of a turning point, as in the two years after 

that the volume of pre-purchase counseling clients fell back to just above 300,000 while the volume 

of post-purchase counseling clients increased sharply to nearly 500,000—now accounting for the 

single largest share of all clients. Roughly half of the increase in post-purchase clients is among 

delinquent homeowners and half among owners seeking assistance with refinancing decisions and 

reverse mortgages. 

Exhibit 2-2. Total Persons Attending Housing Education/Workshops 

Fiscal 

Year Homebuying 

PostPurchase Fair 

Housing 

Predatory 

Lending Other* Total 

2003 199,582 18,794 19,923 26,775 NA 265,074 

2004 225,592 41,601 40,870 59,307 NA 367,370 

2005 367,044 141,717 75,398 153,435 NA 737,594 

2006 322,443 70,396 20,238 88,044 NA 501,121 

2007 247,746 40,903 12,983 32,571 151,184 485,387 

Source: Abt Associates tabulations of HUD 9902 data. 

Note: Beginning in 2007 HUD's 9902 form added several additional types of workshops, including financial 

literacy, rental, and "other". These are grouped together as "Other" in this table. It is likely that some of the 

decrease in homebuying, post-purchase, fair housing, and predatory lending workshops in 2007 are due to this 

reclassification of group activities. 

These trends likely reflect broad mortgage market developments, including the substantial growth in 

the use of subprime loans for home purchase that did not require borrowers to obtain counseling. 

Partly in response to the increasing competition from subprime loans that offered borrowers easier 

access to mortgage products with flexible underwriting, in 2006 the GSEs stopped requiring 

counseling for many of their affordable lending products. These trends coincide with the decline in 

pre-purchase volumes in 2006 and 2007. The current foreclosure crisis also first became evident in 

late 2006, which is evidenced by the sharp increase in post-purchase clients in 2007. 

12 Chapter 2. Overview of the Housing Counseling Industry 
Trends in HUD Funding 

Interestingly, the total volume of counseling clients has not changed dramatically since 2005, but the 

mix of clients has changed tremendously. These trends may reflect the fact that counseling agencies 

have a fairly fixed capacity for assisting clients and so their client mix changes to reflect changes in 

demand for their assistance. In fact, it seems quite likely that the growth in overall counseling 

volumes during the 1990s was driven in large part by growth in funding for these services. While 

most of the increased support for housing counseling both from lenders and from HUD was focused 

on pre-purchase counseling, it is clear from Exhibit 2-1 that renter, homeless, and post-purchase 

counseling also expanded rapidly during the decade. 

Exhibit 2-3 shows trends in HUD funding for counseling since the 1970s. After remaining stable at 

about $3.5 million during the 1980s, beginning in the early 1990s HUD counseling funding began to 

increase steadily. Between 1991 and 1993 funding averaged about $8 million per year. By 1998 

annual funding had reached $20 million and stayed around that level through fiscal year 2002. 

Beginning in 2003, HUD funding for housing counseling increased sharply again, to $40 million. 

Funding remained around $40 million through 2007, but increased to $50 million in 2008. 

Exhibit 2-3. HUD Appropriation for Housing Counseling 1969-2008 

0 

10 

20 

30 

40 

50 

60 

( ) Annual Appropriation Millions

69 

72 

75 

78 

81 

984 

7 

90 

93 

96 

99 

02 

005

198

19

19

19

19

19

19

19

1920

1

2

Fiscal Year 

Source: HUD administrative data on history of housing counseling appropriations. 

While hard to document, it seems likely that the increases in counseling client volumes are strongly 

related to trends in HUD funding. The near tripling of HUD funding between 1994 and 2002 was 

Chapter 2. Overview of the Housing Counseling Industry 13 

19

2008 
associated with increases in overall counseling volumes of nearly the same amount over this period. 

The next sharp rise in HUD funding in the FY 2003 appropriation can be seen in the significant jump 

in counseling volumes in FY 2005, reflecting the delay from when these funds actually reach 

counseling agencies. 

Trends in HUD-Approved Counseling Agencies 

Another factor affecting trends in the volume of counseling clients is the number of HUD-approved 

agencies. As noted earlier, HUD’s earliest involvement in promoting housing counseling was to 

encourage non-profit organizations to provide these services. HUD began approving counseling 

agencies in 1969, and since beginning regular funding for housing counseling in 1977, has required 

HUD approval as a condition for being eligible to compete for these funds. The criteria for becoming 

a HUD-approved housing counseling agency include non-profit status, a local community presence, 

experience administering a housing counseling program for at least a year, and an automated client 

management system for collecting and reporting client-level data.14 HUD does not specify specific 

service standards for approved agencies, aside from requirements that at least half the counseling staff 

have some training and six months experience in their counseling role, that the agency has counselors 

who are fluent in the language of the clients they serve, and that the agency’s facilities provide for 

private one-on-one sessions, are accessible by public transportation (except in rural or suburban 

areas), and have operating hours that meet the needs of working clients. 

HUD approval does not guarantee that an agency will be awarded HUD housing counseling funds. 

Indeed, there are a much larger number of HUD-approved agencies than there are HUD-funded 

agencies. There are currently about 1,800 HUD-approved counseling agencies with about 2,400 local 

offices nationwide. Of these agencies, approximately 1,200 received funding from HUD either 

directly or through an intermediary or SHFA. Aside from being eligible for HUD funding, agencies 

may seek HUD approval to be included in HUD’s list of approved agencies that are promoted on their 

web site. HUD approval may also enhance an agency’s legitimacy in the eyes of the general public 

and funders. HUD also invests approximately $3 million annually to train counselors for agencies 

participating in the Program. 

HUD’s housing counseling funds are allocated through a competitive process directly to individual 

local housing counseling agencies (LHCAs) as well as to national and regional intermediaries and 

SHFAs who allocate some or all of the funds to their LHCA affiliates. Affiliates of intermediaries 

and SHFAs do not have to apply for HUD approval, but the intermediaries and SHFAs are 

responsible for determining that these organizations meet or exceed HUD’s criteria for being an 

approved agency. 

Exhibit 2-4 shows the trend in the number of HUD approved counseling agencies since 1969 

(although with several gaps in the series due to data being unavailable for these years). As shown, the 

number of approved agencies grew rapidly during the 1970s, reaching a peak of about 600 by the 

early 1980s. A decade later the number of approved agencies remained slightly below 600, but then 

the number grew fairly rapidly during the 1990s, reaching slightly more than 1,100 by 2002. Since 

Housing Counseling Program; Final Rule, Federal Register Vol. 72, No. 188, September 27, 2007, pp. 

55638-55654. 

14 Chapter 2. Overview of the Housing Counseling Industry 

14 
196

2005, the number of approved agencies has grown even more rapidly. Based on HUD administrative 

data from March 2008, there were 1,813 approved agencies as of that time—a 50 percent increase 

from the number in 2002. This recent growth coincides with the more than doubling of HUD funding 

since FY 2002. While many of these agencies may have first begun offering counseling during this 

period, it is also likely that agencies that had previously been offering counseling were attracted to 

seek HUD approval as a means of accessing the increased funding available—particularly in the years 

since 2002. A number of agencies commented as part of the survey conducted for this study that the 

annual reporting requirements associated with HUD approval made them question the value of HUD 

approval. It may well be that a number of non-profit agencies opted not to seek HUD approval until 

the opportunities for funding were generous enough to warrant the effort. 

Exhibit 2-4. Trends in the Number of HUD-Approved Counseling Agencies 

0 

200 

400 

600 

800 

1,000 

1,200 

1,400 

1,600 

1,800 

2,000 

Sources: 1969-1982 from HUD, 1983; 1992-2005 from HUD administrative data cited in RFP for Housing 

Counseling Program Evaluation; 2007 from Abt Associates Inc. tabulations of HUD administrative data. 

Note: Data for 2005-07 includes main offices of LHCAs and branches of intermediaries while excluding branch 

offices of LHCAs. It is not known how branch offices were handled in the agency counts prior to 2005. 

9

70

971

1972

1973

1974

1

75

976

1

78

9

19 0

981

1982 

***

992 

***

997

19 8

19 9

001

2002 

***

2005

006

007

9

9

77

19

97

8

9

9

1

9

1

000

1

1

1

1

1

2

2

2

2

Chapter 2. Overview of the Housing Counseling Industry 15 
This last point highlights the fact that not all organizations providing housing counseling services are 

HUD-approved. The most obvious exclusions are for-profit entities that provide these services, 

which are not eligible for HUD approval. A potentially significant source of counseling by for-profit 

organizations are banks themselves. A recent study of pre-purchase counseling on a sample of loans 

primarily originated by banks for credit under the CRA found that 45 percent of the borrowers 

receiving counseling received these services from their bank or lender.15 In describing the evolution 

of pre-purchase counseling, Quercia and McCarthy (2000) noted that during the early 1990s 

counseling was commonly offered by Countrywide Home Loans and GE Capital by telephone. There 

are also a variety of consumer credit counseling agencies that are for-profit and therefore would be 

excluded from HUD approval. 

Unfortunately, we do not have good estimates for the number of agencies offering housing counseling 

services that are not HUD-approved. We interviewed several national organizations and SHFAs that 

fund counseling services but do not receive HUD funding in an attempt to understand the housing 

counseling that takes place “outside the HUD network.” However, most of these intermediaries and 

SHFAs reported that their affiliates are HUD-approved and do in fact receive HUD funding for 

housing counseling, either through other intermediaries or as individual HUD grantees. Based on our 

interviews, it seems that, at least at present, there are relatively few non-profit organizations providing 

housing counseling that are not HUD-approved. 

Exhibit 2-5 illustrates the number of HUD-approved housing counseling agencies as of March 2008, 

whether they are affiliated with a national or regional intermediary organization or SHFA, and the 

number of branch offices that are associated with these different categories of agencies. As shown, 

there are a total of 1,813 HUD-approved counseling agencies, which collectively have 659 branch 

offices, yielding a total of 2,472 counseling agency offices throughout the country. Of these agencies, 

834 are LHCAs that are identified in HUD’s administrative data as being unaffiliated with a national 

or regional intermediary or a SHFA. These agencies are identified as having 529 branch locations in 

addition to their main office. Of the remaining agencies, 834 are identified as either being affiliated 

with a national or regional intermediary or are a branch of an intermediary. Collectively, these 

agencies have 125 branch offices in addition to their main office. Finally, there are 145 agencies 

identified as affiliates of SHFAs, which collectively have 5 branch offices. 

Quercia and Spader, 2008. 

16 Chapter 2. Overview of the Housing Counseling Industry 

15 
Chapter 2. Overview of the Housing Counseling Industry 17 

Exhibit 2-5. HUD-Approved LHCAs, their Branches, and Relationship to 

Intermediaries and SHFAs 

HUD Approved Counseling Agencies

(March 2008)

HUD Approved Counseling Agencies

(March 2008)

LHCAs

834

LHCAs

834

Branch Offices

529

Branch Offices

529

National & Regional

Intermediaries

20

National & Regional

Intermediaries

20

Affiliated LHCAs

834

Affiliated LHCAs

834

Branches

125

Branches

125

SHFAs

17

SHFAs

17

Affiliated LHCAs

145

Affiliated LHCAs

145

Branches

5

Branches

5

HUD Approved Counseling Agencies

(March 2008)

HUD Approved Counseling Agencies

(March 2008)

LHCAs

834

LHCAs

834

Branch Offices

529

Branch Offices

529

National & Regional

Intermediaries

20

National & Regional

Intermediaries

20

Affiliated LHCAs

834

Affiliated LHCAs

834

Branches

125

Branches

125

SHFAs

17

SHFAs

17

Affiliated LHCAs

145

Affiliated LHCAs

145

Branches

5

Branches

5

As noted above, not all HUD-approved agencies receive funding from HUD. In 2007, HUD awarded 

housing counseling funds to 352 individual LHCAs, 20 national and regional intermediaries, and 17 

SHFAs (Exhibit 2-6 lists the intermediaries and SHFAs funded in 2007). National and regional 

intermediaries received about 58 percent of the funding, LHCAs received 37 percent, and SHFAs 

received 5 percent. The lower share of funding going to SHFAs in part reflects the much smaller 

network of counseling agencies they are supporting as shown in Exhibit 2-5. This allocation has 

remained roughly the same since 2003, although the number of LHCAs competing for housing 

counseling funds has increased. (Further details on HUD funding are discussed in Chapter 5.) 
Exhibit 2-6. Intermediaries and SHFAs Funded through HUD’s Housing Counseling Program 

in FY 2007 

Intermediaries 

AARP Foundation Money Management International 

ACORN Housing Corporation National Association of Real Estate Brokers 

Catholic Charities USA National Council of La Raza 

Citizens’ Housing and Planning Association National Credit Union Foundation 

(CHAPA) 

Homefree USA National Foundation for Credit Counseling 

Homeownership Preservation Foundation National Urban League 

Housing Partnership Network NeighborWorks® America 

Mission of Peace Rural Community Assistance Corporation 

Mississippi Homebuyer Education Center Structured Employment Economic Development 

Initiative Corporation 

Mon Valley Initiative West Tennessee Legal Services 

SHFAs 

Georgia Housing and Finance Authority New Mexico Mortgage Finance Authority 

Idaho Housing and Finance Association North Dakota Housing Finance Agency 

Iowa Finance Authority Ohio Housing Finance Agency 

Kentucky Housing Corporation Pennsylvania Housing Finance Agency 

Maine State Housing Authority Rhode Island Housing And Mortgage Finance 

Corporation 

Michigan State Housing Development Authority South Dakota Housing Development Authority 

Mississippi Home Corporation Virginia Housing Development Authority 

Montana Board of Housing Washington State Housing Finance 

Commission 

New Hampshire Housing Finance Authority 

Geographic Distribution of Counseling Agencies 

Since HUD values face-to-face counseling, it is of some importance that housing counseling agencies 

have a physical presence in as many communities as possible throughout the country. Using 

information on the location of each HUD-approved agency and their branches from March 2008, we 

were able to identify the number of counties around the country that are served by one or more 

counseling agency offices (including main offices and branches). Exhibit 2-7 summarizes this 

information. Counseling agencies are present in 894 of the 3,141 counties in the country. For the 

most part, the 2,247 counties without a counseling agency tend to be small, with an average 

population of only 30,000 and accounting in the aggregate for only 21 percent of the country’s 

population. Thus, 79 percent of the country’s population lives in a county with at least one 

counseling agency, including 46 percent living in counties with 4 or more agencies and averaging 8 

agencies per county. 

18 Chapter 2. Overview of the Housing Counseling Industry 
Exhibit 2-7. 

the County 

Total 

Population in 

2007 

Population Total 

1 Population 2 

CP

0 2,247 64,035 28 - - - 1 463 38,784 84 463 1.19 211 

2-3 263 59,217 225 617 1.04 392 

168 831 1,336 0.96 1,068 

All Levels 3,141 96 2,416 0.80 1,672 

Notes: 

1 l le from HUD. 

excl

2 

Chapter 2. Overview of the Housing Counseling Industry 19 Distribution of Counties by the Number of Counseling Agencies and Branches in the County Number of Agencies in Number of Counties (000s) Average Per County (000s) Agency Branches Agency Branches per 100,000 in Total Education and Counseling Clients FY2007 (000s) 1

4 or more 139,586 301,621 Sources: Abt Associates Inc. tabulation of HUD administrative data on location of approved counseling agencies and branches as of Ma

volumes from HUD-9902 data for FY 2007. County population in 2007 from U.S. Bureau of the Census, Population Division, Annual Cou

March 2008. There were 51 agencies and branches for which the county cou d not be determined from address information availab Th

uded from this table. The total client count was unknown for 249 agencies and branches that did not submit 9902 data in FY 2007. 
Exhibit 2-8 maps the location of each counseling agency and branch throughout the country, with the 

size of the dot marking the office location proportional in size to the number of clients assisted in FY 

2007. The map gives an indication of the fairly broad geographic coverage throughout the country by 

these agencies. Agencies are located in all 50 states, with particularly heavy coverage throughout the 

Northeast and Midwest and around metropolitan areas in all parts of the country. 

While Exhibit 2-8 illustrates that there are large areas of many states without a counseling agency, for 

the most part this pattern largely reflects the fact that there are broad areas of the country, particularly 

west of the Mississippi River, where there is little population. In fact, the availability of local 

counseling agencies is fairly even distributed throughout the country. Exhibit 2-6 shows the average 

number of counseling agencies per 100,000 in population in each of the three geographic groupings 

based on number of agencies in the county. Across all three categories of counties with at least one 

counseling agency the average number of agencies per 100,000 in population only ranges from 0.9 to 

1.2. Areas with only a single agency actually have a higher ratio due to the generally small 

populations in these areas. 

The last two columns of Exhibit 2-7 also show the number clients assisted in each of these county 

groupings and the ratio of clients assisted to the population in these counties. While there is a slight 

tendency for a smaller share of the population to be served in counties with fewer agencies, the 

differences are not large. In counties with only a single agency, 545 people were counseled in FY 

2007 for every 100,000 in population. This ratio increases as the number of agencies in the county 

increases, reaching 765 clients per 100,000 in population for counties with 4 or more agencies. While 

the ratio in these counties is 40 percent larger than for counties with only a single agency, the 

disparity seems small considering that counties with 4 or more agencies on average have nearly 8 

times the number of counseling agencies than counties with only a single agency. 

20 Chapter 2. Overview of the Housing Counseling Industry 
Exhibit 2-8. Location of HUD-Approved Housing Counseling Agencies and Branches 

Chapter 2. Overview of the Housing Counseling Industry 21 
Key Challenges for the Industry 

The interviews with intermediary and SHFAs and counseling agency survey provide a rich source of 

information on the challenges and opportunities currently facing the housing counseling industry. 

Conducted in the summer of 2007 and the late fall of 2007, the interviews and survey highlight the 

industry’s concern with the foreclosure crisis that has affected so many low- and moderate-income 

families nationwide. Counseling agencies, intermediaries, and SHFAs were very concerned about 

securing the funding to meet the demand for mortgage delinquency counseling and training staff to 

provide that counseling effectively. The $336 million in grants for foreclosure mitigation counseling 

funded by Congress through NeighborWorks® America and awarded to intermediaries and local 

agencies starting in February 2008 will likely have mitigated concerns about funding in the shortterm; however, building capacity to deliver foreclosure prevention counseling to respond to 

tremendous consumer demand continues to be a major challenge. 

Another longer-term challenge facing the housing counseling industry is identifying an alternative 

source of funding that is stable over time and can supplement HUD’s Housing Counseling program, 

which, although it accounts for only about 14 percent of total funding for the industry, is the 

industry’s single largest funding source and the primary source of funding for about two-fifths of 

local counseling agencies. Obtaining sufficient funding to meet client demand for counseling 

services and to train staff adequately was the number one concern of counseling agencies surveyed 

and intermediaries and SHFAs interviewed. 

Ensuring a high standard of counseling across the country is another challenge for the housing 

counseling industry. There is a lively debate within the industry about whether HUD’s standards for 

agency certification ought to be revised, whether there is a need for national standards for counselor 

qualifications and training, and how such standards would be implemented and enforced. 

Finally, an ongoing challenge for the industry is reaching clients when they can most benefit from 

counseling, e.g., for pre-purchase clients, before they sign a contract to purchase a house or enter into 

a relationship with a lender. Although the current housing crisis has reduced the availability of credit, 

agencies will continue to struggle with how to prevent clients from entering into unaffordable or 

predatory loans in the primary mortgage and refinance markets. 

Other trends shaping the counseling industry over the long-term are the substantial increase in the 

population over the age of 55 and the growing diversity of the U.S. population, including the 

increasing share of non-English speakers. The challenges currently facing the industry as well as how 

the industry is likely to evolve over time are discussed in more detail in the final chapter of the report. 

The next two chapters continue to describe the structure of the housing counseling industry, focusing 

on the characteristics of counseling agencies (Chapter 3) and relationships between counseling 

agencies, intermediaries, and SHFAs (Chapter 4). 

22 Chapter 2. Overview of the Housing Counseling Industry 
Summary 

This chapter provided an overview of the housing counseling industry, beginning with a description 

of the types of housing education and counseling services tracked by HUD and used in the counseling 

agency survey for this study. Housing “education” is generally used to refer to group sessions that 

are not tailored to an individual’s circumstances, while “counseling” usually refers to one-on-one 

sessions focused on an individual’s circumstances and goals. This study uses the term “housing 

counseling industry” to refer collectively to the organizations offering either group and/or individual 

sessions. 

Following the discussion of education and counseling categories, the chapter presented a brief history 

of the housing counseling industry and HUD’s role in supporting the industry. The counseling 

industry was created in the 1960s with the goal of helping low- and moderate-income families 

succeed as homeowners and avoid foreclosure. In the 1990s, the emphasis of Federal and state policy 

makers on increasing low-income and minority homeownership, combined with other factors, 

contributed to the growth of pre-purchase counseling. By 2004, pre-purchase clients were the second 

largest group of counseling clients, accounting for 30 percent of all clients and second only to renters, 

who continued to account for the single largest share of clients. 

After 2005, the volume of pre-purchase clients decreased and the volume of post-purchase clients 

increased. In 2007, post-purchase clients accounted for the single largest share of all clients. The 

increase in post-purchase clients reflects an increase both in homeowners seeking help with mortgage 

delinquency and in homeowners seeking assistance with refinancing decisions and reverse mortgages. 

HUD funding for housing counseling began around $3 million per year during the 1970s and 1980s 

but increased rapidly in the 1990s, reaching $20 million by 1998. In 2003, HUD funding increased 

again, to $40 million. Funding remained around $40 million through 2007, but increased to $50 

million in 2008. 

The number of HUD-approved agencies providing housing counseling has grown over time as well. 

HUD approval does not guarantee that an agency will be awarded HUD housing counseling funds, 

and there are a much larger number of HUD-approved agencies than there are HUD-funded agencies. 

There are currently about 1,800 HUD-approved counseling agencies with about 2,400 local offices 

nationwide. About 830 of these agencies are affiliated with national or regional intermediaries and 

about 150 are affiliated with SHFAs. Counseling agencies are found in most urban areas around the 

country—46 percent of the U.S. population lives in counties where there are at least 4 counseling 

agencies and 79 percent live in counties with at least one counseling agency. 

Chapter 2. Overview of the Housing Counseling Industry 23 

Chapter Three. Characteristics of Counseling 

Agencies 

It is generally understood that the housing counseling industry is marked by incredible diversity in 

organizational types. In some cases the delivery of housing counseling is the primary mission of the 

organization, but in many cases these services may be ancillary to the agency’s primary mission. In 

addition, not all agencies offer the full spectrum of housing counseling services. In particular, a large 

share of agencies focus on homeownership-related counseling and do not serve significant numbers of 

rental or homeless clients. Finally, agencies vary substantially in size. 

The goal of this chapter is to provide systematic information on the characteristics of counseling 

agencies, including their organizational missions, the range of services they offer, and how housing 

counseling fits within their broader objectives and organizational structures. Having identified the 

organizations in the industry, the next chapter explores the relationship between counseling agencies 

and the national and regional intermediary organizations and state housing finance agencies (SHFAs) 

that support the housing counseling industry. 

Organizational Mission and Services Provided 

Primary Mission of Counseling Agencies 

The counseling agency survey asked agencies to select from 11 categories the term that best described 

the primary mission of their organization. As shown in Exhibit 3-1, a majority of agencies identify 

their primary mission as housing counseling, neighborhood or community development, or 

community action agency. 

Based on these findings, we collapsed the 11 categories into 5 agency mission types: 

• Housing counseling (includes “housing counseling”); 

• Housing/neighborhood development (includes “housing stabilization” and 

“neighborhood and community development”); 

• Social service (includes “community action agency,” “anti-poverty agency,” “economic 

development,” and “human services organization”); 

• Consumer credit (includes “consumer credit counseling”); and 

• Legal assistance (includes “legal services” and “fair housing”). 

Exhibit 3-2 shows the breakdown of agencies into these categories. The largest share of agencies (36 

percent) has a primary mission of housing/neighborhood development, followed by social service, 

and housing counseling. The smallest categories of agencies were those whose primary mission was 

consumer credit counseling (6 percent) and legal assistance (4 percent). However, as described in 

Appendix B, none of the more than 130 branches of a national intermediary specializing in consumer 

Chapter 3. Characteristics of Counseling Agencies 25 
Exhibit 3-1. Primary Agency Mission as Reported in Counseling Survey 

Neighborhood or community development 

Housing counseling 

Community action agency 

Human services organization 

Housing stablization 

Consumer credit counseling 

Legal services agency 

Economic development 

Anti-poverty agency 

Fair housing agency 

Employment agency 0% 

1% 

2% 

2% 

3% 

6% 

6% 

27% 

12% 

12% 

29% 

0% 5% 10% 15% 20% 25% 30% 35% 

Percent of Agencies 

Source: Abt Associates survey of HUD-approved counseling agencies. 

Note: Based on survey responses of 1,132 agencies. 

Exhibit 3-2. Share of Agencies by Agency Mission Type 

Legal Assistance 

/ 

36% 

4% 

6% 

Housing 

Counseling 

27% 

Housing

Neighborhood 

Development 

Consumer Credit 

Social Service 

28% 

Source: Abt Associates survey of HUD-approved counseling agencies. 

Note: Based on survey responses of 1,132 agencies. 

26 Chapter 3. Characteristics of Counseling Agencies 
credit counseling responded to the survey. As a result, the actual share of consumer credit counseling 

agencies would be at least twice as large as shown in Exhibit 3-1 if these agencies had responded to 

the survey at the same rate as other agencies. 

Counseling Services Offered and Agency Specialization 

Although most HUD Housing Counseling grants are for comprehensive counseling services (i.e., 

funding can be used for all approved types of counseling), in practice many agencies specialize in a 

particular type of counseling. Based on annual data reported for fiscal year 2007 by counseling 

agencies on their education and activities, the most common forms of counseling offered by agencies 

are pre-purchase homebuyer counseling, post-purchase homeowner counseling to resolve or prevent 

mortgage delinquency, counseling to convert home equity into cash or to seek better mortgage terms, 

homebuyer education workshops, and counseling related to rental housing (Exhibit 3-3). By contrast, 

homeless counseling is much less common, offered by only 36 percent of agencies. Aside from 

homebuyer education, workshops are also less commonly offered on other topics. While financial 

education workshops are offered by 37 percent of agencies, 21 percent or fewer offer workshops on 

home maintenance or financial management for owners, predatory lending, resolving or preventing 

mortgage delinquency, rental housing, or fair housing. 

Exhibit 3-3. Percent of Agencies Offering Housing Education or Counseling Services 

Service 

Pre-purchase homebuyer counseling 

Counseling to resolve or prevent mortgage delinquency 

Counseling to help convert home equity to cash or seek better mortgage terms 

Homebuyer education workshop 

Counseling to help locate, secure, or maintain residence in rental housing 

Financial literacy workshop 

Counseling to help seek shelter or services for the homeless 

Home maintenance or financial management for homeowners workshop 

Predatory lending workshop 

Resolving or preventing mortgage delinquency workshop 

Rental workshop 

Fair housing workshop 

Percent of 

Agencies 

87% 

81% 

73% 

69% 

61% 

37% 

36% 

21% 

16% 

14% 

10% 

8% 

Source: Abt Associates tabulations of HUD 9902 data. 

Note: Based on data submitted by 1,577 agencies. 

Chapter 3. Characteristics of Counseling Agencies 27 
Based on the numbers of clients served reported in HUD 9902 data and verified through the survey,16 

we identified five categories of counseling specialization: pre-purchase; post-purchase; pre- and postpurchase; rental or homeless; and no specialization. These categories are defined as follows: 

• Pre-purchase: pre-purchase counseling and workshops account for 80 percent or more of 

the agency’s total clients; 

• Post-purchase: delinquency counseling and/or non-delinquent post-purchase workshops 

and counseling account for 80 percent or more of the agency’s total clients; 

• Pre- and post-purchase: the sum of all types of pre-purchase and post-purchase 

homeowner clients accounts for 80 percent or more of the agency’s total clients; 

• Rental or homeless: rental and/or homeless counseling accounts for 80 percent or more 

of the agency’s total clients; and 

• No specialization: neither homeownership nor rental or homeless counseling accounts for 

80 percent or more of the agency’s total clients. 

More than two-thirds of the agencies surveyed (68 percent) serve primarily homeownership 

counseling clients, falling into either the pre-purchase, post-purchase, or pre- and post-purchase 

category, with the largest share primarily serving in pre-purchase counseling clients (Exhibit 3-4). 

In addition, 9 percent of agencies primarily serve rental or homeless counseling clients. As with 

agency mission, the non-response by a large number of branches of a national consumer credit 

counseling agency lowers the share of agencies specializing in post-purchase counseling. Based on 

tabulations of 9902 data for FY 2007, the distribution of all agencies—not just survey respondents— 

by counseling specialization is very similar to that shown in Exhibit 3-4 except that the share of 

agencies specializing in post-purchase counseling is 12 percent, with all of the other categories 

slightly lower as a result. 

The survey data was matched to 9902 data using the HUD agency ID number. 

28 Chapter 3. Characteristics of Counseling Agencies 

16 
Percent of Agencies 

Exhibit 3-4. Counseling Specialization 

40% 

34% 

30% 28% 

24% 

20% 

9% 10% 

6% 

0% 

Pre-purchase Post-purchase Pre- and Rental or No 

Post-purchase Homeless Specialization 

Source: Abt Associates survey of HUD-approved counseling agencies and Abt Associates tabulations of HUD 

9902 data. 

Notes: 

Agencies are categorized as specializing in one of four types of counseling (pre-purchase, post-purchase, preand post-purchase, rental or homeless) when at least 80 percent of their clients receive that type of counseling. 

Agencies that do not have at least 80 percent of their clients receiving one of the four types of counseling are 

categorized as “no specialization.” 

Based on survey responses of 1,156 agencies. 

The extent to which agencies specialize in one or another type of housing counseling is related in part 

to their organizational mission. For example, as shown in Exhibit 3-5, we find that agencies with a 

primary mission of housing counseling are most likely to specialize in pre-purchase counseling. This 

makes sense given than many of these organizations were founded in an era when HUD and the 

Federal government placed major emphasis on increasing the national homeownership rate. By 

contrast, agencies with a social service mission or that focus on legal assistance are most likely either 

to serve a mix of both homeownership and non-homeownership clients or to specialize in serving 

rental or homeless clients. These agencies have also typically been in business for longer than the 

housing counseling-focused agencies, with most founded prior to 1980. 

Chapter 3. Characteristics of Counseling Agencies 29 
Exhibit 3-5. Counseling Specialization by Agency Mission Type 

Housing 

Housing/ 

Social 

Credit 

Legal 

47% 39% 22% 8% 2% 

4% 4% 6% 27% 7% 

29% 31% 22% 48% 2% 

4% 6% 15% 0% 30% 

16% 19% 35% 17% 59% 

100% 100% 100% 100% 100% 

Counseling 

Neighborhood 

Development Service 

Consumer 

Assistance 

Pre-purchase

Post-purchase 

Pre- and post-purchase 

Rental or homeless 

No specialization 

All agencies 

Source: Abt Associates survey of HUD-approved counseling agencies and Abt Associates tabulations of HUD 

9902 data. 

Notes: 

Agencies are categorized as specializing in one of four types of counseling (pre-purchase, post-purchase, preand post-purchase, rental or homeless) when at least 80 percent of their clients receive that type of counseling. 

Agencies that do not have at least 80 percent of their clients receiving one of the four types of counseling are 

categorized as “no specialization.” 

Based on survey responses of 1,132 agencies. 

Services Offered in Addition to Housing Counseling 

HUD-approved counseling agencies typically offer a wide range of services in addition to housing 

counseling. Exhibit 3-6 shows the services offered by agencies responding to the survey, showing 

only those services offered by at least 10 percent of agencies. 

If we analyze at the range of services offered by agency mission type we find that the three largest 

categories of agencies (housing/neighborhood development, social service, and housing counseling) 

all typically provide the top three services: financial literacy education or counseling, referrals to 

other social service programs, and credit counseling in addition to housing counseling (see Exhibit 

3-7). Housing/neighborhood development organizations and housing counseling organizations are 

more likely than the others also to provide homeownership-related services, such as down payment 

and closing cost assistance for homeownership. Social service agencies are more likely to provide 

non-housing related services such as food and nutrition; consumer credit agencies are most likely to 

offer debt management and bankruptcy counseling; and legal assistance agencies focus extensively on 

fair housing and legal issues. 

30 Chapter 3. Characteristics of Counseling Agencies 
Exhibit 3-6. Services Offered by HUD-Approved Agencies in Addition to Housing Counseling 

Percent of 

Service Agencies 

Financial literacy education or counseling 77% 

Referrals to other social service programs 77% 

Credit counseling for people with debt problems 70% 

Down payment and closing cost assistance programs for homeownership 48% 

Housing development 44% 

Assistance with fair housing issues 37% 

Debt management plan creation and administration 33% 

Rental property ownership or management 33% 

Housing search/housing placement 30% 

Community organizing 28% 

Individual Development Accounts (IDAs) 25% 

Administration of other funding for housing issues 25% 

Home improvement loans for homeownership 23% 

Construction management 21% 

First mortgage financing for homeownership 20% 

Administration of rental housing subsidies 20% 

Food or nutrition services 20% 

Bankruptcy counseling 18% 

Neighborhood planning 18% 

Job training 17% 

Small business development 15% 

Legal services or advocacy 12% 

Administration of housing shelter program 12% 

Source: Abt Associates survey of HUD-approved counseling agencies. 

Note: Based on survey responses of 1,131 agencies. 

Chapter 3. Characteristics of Counseling Agencies 31 
Chapter 3. Characteristics of Counseling Agencies 

Exhibit 3-7. Services Offered in Addition to Housing Counseling, by Agency Mission Type* 

Service 

Housing 

Counseling 

Neighborhood 

Development 

Housing/ 

Social Service 

Cons

Cr

Financial literacy education or counseling 80% 75% 78% 97Referrals to other social service programs 68% 75% 86% 83Credit counseling for people with debt problems 76% 70% 64% 98Down payment and closing cost assistance programs 52% 64% 38% 8Housing development 25% 72% 39% 5Assistance with fair housing issues 33% 32% 44% 35Debt management plan creation and administration 34% 28% 29% 92Rental property ownership or management 19% 51% 33% 5Food or nutrition services 5% 8% 53% 6Bankruptcy counseling 10% 11% 14% 86Legal services or advocacy 7% 7% 14% 3

Source: Abt Associates survey of HUD-approved counseling agencies. Note: Based on survey responses of 1,131 agencies. * Table only includes services offered by at least 50 percent of agencies of at least one agency mission type. Cells are shaded when mo

agencies of a given agency mission type offer the service. 

32 
Age of Organization and Housing Counseling Experience Percent of Agencies 

As shown in Exhibit 3-8, the vast majority of HUD-approved counseling agencies were founded since 

1960, with more than half (53 percent) founded since 1980. However, the average age of agencies 

varies substantially by agency mission type. Social service, consumer credit, and legal assistance 

agencies, for example, tend to be older, with a majority founded before 1980 (Exhibit 3-9). By 

contrast, nearly one half of the agencies whose primary mission is housing counseling were founded 

since 1990, including 14 percent were founded since 2000. This growth in agencies specializing in 

housing counseling likely reflects the greater emphasis placed on efforts to increase homeownership 

beginning in the early 1990s through affordable loan products that often had counseling requirements. 

Growth in the industry may also have been aided by the increase in HUD funding for housing 

counseling activities in the late 1990s and early 2000s. 

Exhibit 3-8. Agencies by Decade Incorporated 

25% 

23% 22%

20%

20% 19% 

15% 

10% 8% 8% 

5% 

0% 

1900-59 1960-69 1970-79 1980-89 1990-99 2000-09 

Source: Abt Associates survey of HUD-approved counseling agencies. 

Note: Based on survey responses of 1,144 agencies. 

Chapter 3. Characteristics of Counseling Agencies 33 
Exhibit 3-9. Decade Incorporated by Agency Mission Type 

26% 29% 31% 14% 

35% 28% 29% 7% 

75% 13% 7% 4% 

70% 8% 19% 3% 

74% 9% 13% 4% 

Pre-1980 1980-1989 1990-1999 2000-2007 

Housing counseling 

Housing/neighborhood development 

Social service 

Consumer credit 

Legal assistance 

Source: Abt Associates survey of HUD-approved counseling agencies. 

Note: Based on survey responses of 1,123 agencies. 

In terms of the housing counseling services provided by HUD-approved counseling agencies, the 

most established services are rental counseling, homeless counseling, and assistance on fair housing 

issues. As shown in Exhibit 3-10, at least half the agencies surveyed reported that they had provided 

at least one of these three services for more than 10 years. Other established services include: postpurchase counseling to resolve or prevent mortgage delinquency, post-purchase counseling related to 

mortgage refinance, and pre-purchase homebuyer counseling. The most recent services to be offered 

by HUD-approved counseling agencies are predatory lending workshops and post-purchase 

homeowner workshops. (These are also services offered by a relatively small number of agencies.) 

In the case of predatory lending workshops, more than half the agencies surveyed had been offering 

this service for five years or less. 

Exhibit 3-10. Number of Years Providing Housing Education or Counseling Services 

Service 

Pre-purchase homebuyer counseling (N=854) 

Homebuyer education workshops (N=801) 

Predatory lending workshops (N=205) 

Post-purchase counseling, mortgage delinquency (N=587) 

Post-purchase counseling, mortgage refinancing (N=298) 

Post-purchase homeowner workshops (N=252) 

Counseling related to Home Equity Conversion Mortgages 

(N=244) 

Assistance on fair housing issues (N=119) 

Rental counseling (N=480) 

Homeless counseling (N=218) 

5 Years 

or Less 

25% 

26% 

57% 

32% 

36% 

46% 

34% 

30% 

17% 

16% 

10 Years 

or Less 

32% 

34% 

24% 

23% 

19% 

27% 

30% 

20% 

20% 

21% 

More Than 

10 Years 

43% 

40% 

19% 

44% 

45% 

27% 

35% 

50% 

63% 

63% 

Source: Abt Associates survey of HUD-approved counseling agencies. 

Note: Shaded numbers highlight services where a majority of agencies have provided these services for 10 

years or more. 

34 Chapter 3. Characteristics of Counseling Agencies 
Agency Size 

Most housing counseling agencies are relatively small organizations. About one-quarter have no 

more than five full-time equivalent employees, half have no more than 15 employees, and threequarters have no more than 50 employees. The agencies with the largest numbers of employees tend 

to be those with a social service or legal assistance mission (Exhibit 3-11). Agencies whose primary 

mission is housing counseling are typically much smaller: nearly half of those surveyed have five or 

fewer full-time equivalent employees. 

Exhibit 3-11. Number of FTEs by Agency Mission Type 

5.1 to 15 

1 to 5 

27% 

Housing 

Counseling 

49% 

36% 

Housing/ 

Neighborhood 

Development 

24% 

12% 

Social 

Service 

6% 

38% 

Consumer 

Credit 

11% 

17% 

Legal 

Assistance 

9% 

26% 

All 

Agencies 

24% 

15.1 to 50 14% 26% 29% 43% 37% 25% 

More than 50 10% 13% 53% 8% 37% 24% 

All agencies 100% 100% 100% 100% 100% 100% 

Source: Abt Associates survey of HUD-approved counseling agencies. 

Note: Based on survey responses of 1,116 agencies. 

In addition to the overall number of employees, the survey also asked agencies to provide the number 

of full- and part-time employees that directly support the agency’s housing counseling and education 

activities. The ratio of housing counseling employees to total employees gives us a measure of how 

central housing counseling is to the agency’s mission. As shown in Exhibit 3-12, the average ratio of 

housing counseling employees to total employees is highest for agencies whose primary mission is 

housing counseling (0.64), followed by consumer credit counseling agencies (0.53) and agencies that 

focus on legal assistance (0.43). 

Chapter 3. Characteristics of Counseling Agencies 35 
Exhibit 3-12. Ratio of Housing Counseling Employees to Total Employees by Agency Mission 

Type 

0.80 

0.64 

0.60 

0.53 

0.43 

0.38 0.40 

0.20 0.16 

-

Housing Housing/ Social Consumer Legal 

Counseling Neighborhood Service Credit Assistance 

Development 

Source: Abt Associates survey of HUD-approved counseling agencies. 

Note: Based on survey responses of 1,094 agencies. 

Another measure of counseling agency size is the number of housing counseling clients served per 

year. As shown in Exhibit 3-13, only 3 percent of HUD-approved agencies that reported 9902 data in 

FY 2007 served more than 5,000 clients per year; most agencies (about 76 percent) serve fewer than 

1,000 clients per year.17 However, larger agencies do account for a large share of all clients assisted. 

Agencies serving 1,000 or more clients a year account for 77 percent of clients assisted. While 

agencies serving fewer than 500 clients a year account for 57 percent of agencies, these agencies only 

account for 11 percent of all clients. 

This exhibit uses the 9902 data to be able to assess the distribution of both agencies and client volumes by 

agency size. The distribution of agencies that responded to the survey is nearly identical to this 

distribution, with the exception that small agencies are slightly underrepresented among survey respondents 

(See Appendix B for details on response rate by agency size). 

36 Chapter 3. Characteristics of Counseling Agencies 

17 
Exhibit 3-13. Distribution of the Number of Agencies and Client Volume by the Number of 

Clients in FY 2007 

Share of Agencies/Share of Clients 

50% 

45% 44%

40% 

35% 33% 

31%

30%

26%

25%

21% 

19% 20% 

15% 13%

9% 10% 

5% 3% 

2% 

0% 

<150 150-499 500-999 1000-4999 5000 or more 

Clients Served in FY 2007 

Share of Agencies 

Share of Clients 

Source: Abt Associates tabulations of HUD 9902 data from FY 2007. 

Note: Based on data submitted by 1,633 agencies. 

Among the five agency mission types, consumer credit counseling agencies tend to serve the highest 

number of housing counseling clients, with an average (mean) of 2,242 clients served per agency per 

year, followed by agencies whose primary mission is housing counseling (1,757 clients per agency 

per year), and legal assistance agencies (1,041 clients per agency per year) (Exhibit 3-14). This is 

consistent with the data presented in Exhibit 3-12 on the ratio of housing counseling employees to 

total employees, which was highest for these three agency types. 

Chapter 3. Characteristics of Counseling Agencies 37 
Exhibit 3-14. Mean and Median Number of Clients Served per Year by Agency Mission Type Clients Served per Year 

2,500 

2,242 

2,000 

1,757 

1,500 1,343 

1,041

1,000 763 

650 677 

557 

500 360 356 

-

Housing Housing/ Social Service Consumer Credit Legal Assistance 

Counseling Neighborhood 

Development 

Mean 

Median 

Agency Mission Type 

Source: Abt Associates survey of HUD-approved counseling agencies. 

Note: Based on survey responses of 1,131 agencies. 

Finally, Exhibit 3-15 shows the number of clients by type assisted by agencies with different client 

specializations. As shown, the vast majority of rental and homeless counseling clients are served by 

agencies that specialize in rental or homeless counseling and agencies that do not specialize in any 

type of counseling. Agencies that primarily serve in pre-purchase clients and pre- and post-purchase 

clients account for large majority of pre-purchase clients. Post-purchase delinquency counseling 

clients and other post-purchase clients are split among agencies specializing in post-purchase clients, 

pre- and post-purchase clients, and agencies with no counseling specialization (i.e., that serve a mix 

of pre-purchase, post-purchase, and rental/homeless counseling clients). 

38 Chapter 3. Characteristics of Counseling Agencies 
Exhibit 3-15. FY 2007 Client Volumes by Agency Specialization 

Chapter 3. Characteristics of Counseling Agencies 39 Client Volumes by Counseling Type: Pre-purchase Post-purchase delinquency Non-delinquent post-purchase Rental Home

Agency Specialization: # clients % clients # clients % clients # clients % clients # clients % clients # clients Pre-purchase 311,582 47% 11,615 4% 12,038 5% 2,982 1% 188 Post-purchase 7,869 1% 102,517 36% 83,334 32% 6,217 2% 231 Pre- and post-purchase 236,617 36% 84,955 30% 93,601 36% 18,067 4% 2,004 Rental or homeless 12,138 2% 4,218 2% 4,183 2% 214,324 52% 21,913 No specialization 93,832 14% 77,795 28% 67,002 26% 170,255 41% 24,257 All agencies 662,038 100% 281,100 100% 260,158 100% 411,845 100% 48,593 Notes: Agencies are categorized as specializing in one of four types of counseling (pre-purchase, post-purchase, pre- and post-purchase, renta

least 80 percent of their clients receive that type of counseling. Agencies that do not have at least 80 percent of their clients receiving on

counseling are categorized as “no specialization.” Source: Abt Associates tabulations of HUD 9902 data. 
Summary 

This chapter discussed the characteristics of HUD-approved counseling agencies, highlighting the 

diversity among them. The counseling agency survey asked agencies to identify their primary 

organizational mission. Based on these responses, we grouped agencies into five primary mission 

types: housing counseling (27 percent of agencies), housing/neighborhood development (36 percent 

of agencies), social service (28 percent of agencies), consumer credit counseling (6 percent of 

agencies) and legal assistance (4 percent of agencies). 

We also used the information on clients served reported by agencies to HUD (HUD 9902 data) to 

create a typology of agencies by counseling specialization. About two-thirds of agencies specialize in 

some type of homeownership counseling (meaning that either pre-purchase alone or pre- and postpurchase clients account for 80 percent of more of the agency’s total clients), while just under 10 

percent serve primarily rental or homeless clients, and about one-quarter do not specialize in any one 

counseling type (i.e., they serve a mix of pre-purchase, post-purchase, and rental/homeless counseling 

clients). We found that the extent to which agencies specialize in one or another type of housing 

counseling is related in part to their organizational mission, in the sense that agencies with a primary 

mission of housing counseling are most likely to specialize in pre-purchase counseling, while 

agencies with a social service or legal assistance mission are most likely either to specialize in serving 

rental or homeless clients or not to specialize. 

In addition to housing counseling, HUD-approved agencies typically offer a wide range of services. 

Three services are offered by a majority of agencies overall: financial literacy education or 

counseling; referrals to other social service programs; and credit counseling. Agencies whose 

primary mission is housing counseling or housing/neighborhood development also tend to offer 

homeownership-related services, such as down payment and closing cost assistance for 

homeownership. 

Counseling agencies vary substantially in terms of age. Social service, consumer credit, and legal 

assistance agencies, tend to be older, with a majority founded before 1980, while a large share of 

agencies whose primary mission is housing counseling were founded in the 1990s or more recently. 

The growth in agencies specializing in counseling over the past two decades reflects in part the 

national policy focus on increasing low-income and minority homeownership, for which housing 

counseling is seen as an important tool. 

Most housing counseling agencies are relatively small organizations—most have 15 or fewer 

employees and serve fewer than 500 clients per year. However, while large agencies (those serving 

1,000 or more clients per year) account for only 24 percent of agencies, they serve a large majority of 

all counseling clients (77 percent). Agencies whose primary mission is housing counseling are 

typically the smallest in terms of total employees: nearly half of those surveyed had five or fewer fulltime equivalent employees. However, given their specialization in housing counseling, these 

agencies had the second highest average client volumes per year, trailing only consumer credit 

counseling agencies in average volume. 

40 Chapter 3. Characteristics of Counseling Agencies 
Chapter Four. Intermediaries and State Housing 

Finance Agencies 

Counseling intermediaries are national or regional entities that provide counseling services either 

directly through branch offices or indirectly through affiliated counseling agencies. These 

organizations play an important role in helping to support high quality services by providing training, 

technical assistance, funding, and oversight of local counseling agencies. State housing finance 

agencies (SHFAs) play essentially the same role in supporting counseling agencies in their respective 

states. One very important role of intermediaries and SHFAs is serving as a conduit for HUD 

funding, applying directly to HUD and then in turn passing this funding along to their branches and 

affiliates. Becoming an affiliate of an intermediary or SHFA enables an agency to receive HUD 

funding without completing the full application for HUD funds itself; intermediaries and SHFAs also 

typically provide affiliates with other forms of support, such as training and technical assistance. 

As HUD’s commitment to housing counseling has grown since the early 1990s, so too has their 

reliance on intermediaries and SHFAs as a means of channeling funding to local housing counseling 

agencies. In 1995, HUD funded a total of 5 intermediaries who received a little more than a third of 

total counseling funding. SHFAs were not funded at that time. In FY 1998, when HUD’s funding for 

counseling agencies jumped from $11.6 million to $17.5 million, the reliance of intermediaries and 

SHFAs increased substantially. In FY 1998, intermediaries’ and SHFAs’ share of total counseling 

funding accounted for nearly two-thirds of all HUD funding. This ratio has remained fairly close to 

that level ever since. In recent years, HUD has awarded about 58 percent of its housing counseling 

funds to national and regional housing counseling intermediaries and about 5 percent to SHFAs.18 

Given the importance of intermediaries and SHFAs in supporting, funding, and overseeing local 

housing counseling agencies (LHCAs), a significant focus of this study was to investigate the nature 

of these organizations and their specific roles in the housing counseling industry. In the summer of 

2007, we interviewed 18 of the 20 national and regional intermediaries that received HUD housing 

counseling funds in FY 2007 and all 17 SHFAs that received HUD funding that year. The primary 

goal of the interviews was to understand in detail the role that intermediaries and SHFAs play in 

supporting the housing counseling industry and their relationship to LHCAs. In addition to HUDfunded intermediaries and SHFAs, we also interviewed 23 SHFAs and housing organizations that did 

not receive HUD housing counseling funds in FY 2007 (although they may have in previous years), 

with the goal of understanding whether and how these organizations fund housing counseling 

activities without resources from HUD. 

This chapter provides a profile of the national and regional intermediaries and SHFAs that support 

housing counseling, followed by a discussion of the relationships between LHCAs and 

intermediaries, SHFAs, and other industry players. 

As noted in Chapter 2, the large difference in the share of funding channeled through intermediaries versus 

SHFAs is in part because intermediaries support nearly 1,000 local agencies or branches while SHFAs 

support a total of about 150 local counseling agencies. 

Chapter 4. Intermediaries and State Housing Finance Agencies 41 

18 
Intermediaries 

Exhibit 4-1 lists the 20 national and regional intermediaries that received HUD funding in 2007. Five 

of the 20 intermediaries have a primary mission of providing or supporting housing counseling and 

two others are national credit counseling and financial literacy organizations. The remaining 13 

intermediaries have missions that are broader than housing counseling but support housing counseling 

to help meet goals related to increasing homeownership opportunities for minority populations, 

helping seniors remain homeowners, preserving affordable housing, and building community and 

individual assets. Several organizations are national advocacy organizations focusing on particular 

populations (e.g., seniors, Latinos, African Americans); others focus on community and economic 

development; and one is primarily a social service provider. 

Exhibit 4-1. National and Regional Intermediaries Funded by HUD in FY 2007 

2007 HUD Number of 

Housing Affiliates or 

Organization Name Organization Type Counseling Grant Branches 

Foundation arm of national 

AARP Foundation membership organization for $0.4m (training) 39 

people aged 50 and over 

ACORN Housing 

Corporation 

National organization focused on 

affordable housing preservation 

and housing counseling 

$1.6m 

(comprehensive) 35 

Catholic Charities USA National, multifaceted social 

service provider 

$1.0m 

(comprehensive) 31 

Citizens’ Housing and 

Planning Association 

(CHAPA) 

Umbrella organization for 

affordable housing and community 

development activities in the state 

of Massachusetts 

$0.7m 

(comprehensive) 86 

Homefree USA National housing counseling and 

financial literacy organization 

$1.0m 

(comprehensive) 6 

Homeownership 

Preservation 

Foundation 

National housing counseling 

organization focused on 

foreclosure prevention 

$1.0m 

(comprehensive) 33 

Housing Partnership 

Network 

National alliance of nonprofit 

housing organizations 

$2.1m 

(comprehensive) 50 

Mission of Peace National faith-based housing 

counseling organization 

$0.7m 

(comprehensive) 14 

Mississippi Homebuyer 

Education Center 

Initiative 

Regional housing counseling 

organization 

$0.3m 

(comprehensive) 27 

Mon Valley Initiative 

Community and economic 

development organization focused 

on three counties in Pennsylvania 

$1.1m 

(comprehensive) 134 

42 Chapter 4. Intermediaries and State Housing Finance Agencies 
Money Management 

International 

Organization Name 

National credit counseling and 

financial literacy organization 

Organization Type 

$1.1m 

(comprehensive) 

$1.1m (HECM) 

2007 HUD 

Housing 

Counseling Grant 

40 

Number of 

Affiliates or 

Branches 

National Association of 

Real Estate Brokers 

National Council of La 

Raza 

National trade association for 

African-American real estate 

professionals 

National Hispanic civil rights and 

advocacy organization 

$0.5m 

(comprehensive) 

$1.3m 

(comprehensive) 

41 

15 

National Foundation for 

Credit Counseling 

National Credit Union 

Foundation 

National credit counseling 

organization 

National nonprofit intermediary for 

the credit union industry 

$1.7m 

(comprehensive) 

$1.9m (HECM) 

$0.7m 

(comprehensive) 

$0.9m 

35 

55 

NeighborWorks® 

America 

National Urban League 

National housing and community 

development organization 

National advocacy organization for 

African Americans 

$1.4m 

(comprehensive) 

$2.6m (training) 

(comprehensive) 

20 

97 

Rural Community 

Assistance Corporation 

Structured Employment 

Economic 

Economic development 

organization focused on rural 

areas in 13 western states 

National workforce and housing 

$0.7m 

(comprehensive) 

$1.8m 

46 

West Tennessee Legal 

Services 

Development 

Corporation 

Legal advocacy organization 

focused on low-income people in 

western Tennessee 

development organization 

$1.1m 

(comprehensive) 

(comprehensive) 

39 

22 

Source: HUD press releases and administrative data on counseling agencies as of March 2008. 

In FY 2007, HUD awarded approximately $27 million in housing counseling grants to national and 

regional intermediaries.19 The vast majority of the grants ($24 million) were for comprehensive 

counseling services, designed to fund the full range of counseling types. However, $3 million of the 

$27 million in housing counseling grants were awarded to two intermediaries—National Foundation 

for Credit Counseling (NFCC) and Money Management International (MMI)—for HECM 

counseling. In addition to the $27 million in housing counseling grants, HUD awarded $3 million in 

funding for housing counseling training. Two national intermediaries—NeighborWorks® America 

In addition, approximately $17 million in housing counseling grants were awarded to SHFAs and LHCAs. 

Chapter 4. Intermediaries and State Housing Finance Agencies 43 

19 
and AARP Foundation—received housing counseling training grants. NeighborWorks® America 

provides homeownership-related training through the NeighborWorks Center for Homeownership 

Education and Counseling (NCHEC) and AARP Foundation works with NeighborWorks® to provide 

training on HECM counseling. 

All but 4 of the 20 intermediaries fund counseling nationwide. The exceptions are CHAPA, which 

serves the New England states; Mississippi Homebuyer Education Center Initiative, which serves the 

state of Mississippi; Rural Community Assistance Corporation, which focuses on rural areas in 13 

western states; and West Tennessee Legal Services, which funds counseling in a 9-state area. 

Intermediaries can use HUD housing counseling funds to provide counseling to clients directly or can 

pass the funds through to affiliated organizations that provide the counseling. A majority of 

intermediaries provide housing exclusively through affiliates. However, some intermediaries fund 

affiliates but also provide counseling themselves, while others provide housing counseling 

exclusively through their own branch offices. 

The number of staff dedicated to housing counseling activities varies across the intermediaries based 

on the size of the organization, the level of HUD funding received, and how the counseling is 

provided (directly or through affiliates). Among the intermediaries that provide counseling through 

affiliates, most have two to five staff that manage the grant and support affiliates, although the 

intermediaries with the largest grants have somewhat more. 

State Housing Finance Agencies 

SHFAs have as one of their primary missions making home purchase loans to low-income first-time 

homebuyers. All of the SHFAs interviewed for this study cited the important role that housing 

counseling can play in preparing low-income families for homeownership. For most SHFAs that 

fund or otherwise support housing counseling, the rationale is to support the state’s homeownership 

goals and the SHFA’s homebuyer and reverse mortgage loan programs. Most of the agencies 

interviewed require homebuyer education and/or pre-purchase counseling for some share of their 

single-family loan products (e.g., for people with credit scores under 660 or for people with loan to 

value ratios above 95 percent). This is true of both SHFAs that receive HUD housing counseling 

funding and those that do not. In fact, all but one of the 21 SHFAs interviewed, including those that 

do not receive HUD counseling funding, provide financial support for housing counseling activities 

through local affiliates. A small number of these also provide housing counseling services directly. 

Exhibit 4-2 lists the 17 SHFAs that have received HUD counseling grants in the past four years. For 

those funded in FY 2007, the exhibit also shows the amount of HUD funding received (all were 

comprehensive counseling grants) and the number of affiliates the SHFA planned to fund in that year. 

All of the SHFAs listed in Exhibit 4-2 were interviewed for the study. In addition, we interviewed 14 

SHFAs that did not receive HUD Housing Counseling grants between 2003 and 2007. The names of 

these agencies are provided in Appendix A. 

44 Chapter 4. Intermediaries and State Housing Finance Agencies 
Exhibit 4-2. SHFAs Receiving HUD Housing Counseling Program Grants 

Organization Name 2003 2005 2006 2007 

Georgia Housing and Finance Authority √ √ √ √

Idaho Housing and Finance 

Association √ √ √ √

Iowa Finance Authority √ √ √

Kentucky Housing Corporation √ √ √ √

Maine State Housing Authority √ √ √ √

Michigan State Housing Development 

Authority √ √ √ √

Mississippi Home Corporation √ √ √ √

Montana Board of Housing √ √ √ √

New Hampshire Housing Finance 

Authority √ √ √

New Mexico Mortgage Finance 

Authority √ √ √

North Dakota Housing Finance Agency √ √ √ √

Ohio Housing Finance Agency √

Pennsylvania Housing Finance Agency √ √ √ √

Rhode Island Housing And Mortgage 

Finance Corporation √ √ √

South Dakota Housing Development 

Authority √ √ √

Virginia Housing Development 

Authority √ √ √

Washington State Housing Finance 

Commission √ √ √

Amount 

of 2007 

Grant 

 $193,280 

 $135,968 

 $59,640 

 $88,208 

 $123,000 

 $145,520 

 $126,416 

 $164,624 

 $50,000 

 $164,624 

 $164,624 

 $88,208 

 $174,176 

 $164,624 

 $97,760 

 $171,180 

 $164,624 

Number 

of 

Affiliates 

5 

8 

4 

5 

12 

11 

16 

1 

0 

4 

8 

6 

8 

3 

5 

28 

21 

Source: HUD press releases and administrative data on counseling agencies as of March 2008. 

Chapter 4. Intermediaries and State Housing Finance Agencies 45 
Like the intermediaries, SHFAs tend to fund a wide range of counseling types. Among SHFAs that 

receive HUD Housing Counseling grants, 12 offer all types of housing counseling and education, 

while 5 focus on homeownership-related counseling and do not offer rental or homeless counseling 

services. SHFAs that do not receive HUD funding tend to fund a narrower range of counseling types, 

focusing on homeownership-related counseling. Of the 14 SHFAs interviewed that did not receive 

HUD counseling funds in 2007, only two fund all types of housing counseling. Of the remaining 12, 

7 fund pre- and post-purchase homeowner counseling and education, 4 fund pre-purchase counseling 

only, and 1 has not yet begun funding housing counseling services. 

SHFAs that do not receive HUD housing counseling funds pay for their housing counseling activities 

using a variety of sources, most commonly: proceeds from bond sales, state housing trust funds, 

agency reserves, and other Federal programs, such as HOME. Only 3 of the 14 SHFAs interviewed 

had never applied for HUD housing counseling funding—the rest were funded by HUD in the late 

1990s and early 2000s but opted not to reapply. Most of these SHFAs reported that the final grant 

they received was too small to justify preparing an application the following year. However, one 

SHFA was not able to use the full amount of the grant because its affiliates were already receiving 

HUD housing counseling funds through a national intermediary and therefore could not accept 

additional HUD counseling funds via the SHFA. 

The next section discusses in more detail the support that intermediaries and SHFAs provide to 

LHCAs in terms of funding, training, service standards, and curriculum. In addition to working 

directly with LHCAs, housing counseling intermediaries also play an important role in advocating for 

policy changes at HUD and changes to industry practices. This role is discussed at the conclusion of 

the chapter. 

Relationships with Housing Counseling Agencies 

Housing counseling agencies typically do not operate alone; rather, they tend to have professional 

relationships with several key players in the counseling industry. In addition to intermediaries and 

SHFAs, agencies work with providers of affordable mortgage loan products (Fannie Mae, Freddie 

Mac, and the Federal Home Loan Bank), state or regional housing counseling collaboratives, and 

Enterprise Community Partners or Local Initiative and Support Corporation (LISC). Overall, more 

than 99 percent of agencies surveyed reported having some kind of affiliation with one or more of 

these types of organizations. The survey asked about the extent to which agencies are affiliated with 

these key industry players for the purposes of 1) receiving funding; 2) receiving training or 

certification; and 3) receiving guidance on service standards or counseling curriculum. Across all 

categories, the most common agency affiliations were with intermediaries, SHFAs, and providers of 

affordable mortgage loan products. Each type of relationship is discussed below. 

Funding Relationships 

About three-quarters (74 percent) of the agencies surveyed reported receiving funding from an 

affiliated organization. As shown in Exhibit 4-3, the largest share of agencies reported receiving 

funding from national and regional intermediaries (42 percent), followed by SHFAs (40 percent), and 

Fannie Mae, Freddie Mac, or the Federal Home Loan Bank (26 percent). 

46 Chapter 4. Intermediaries and State Housing Finance Agencies 
Exhibit 4-3. Percent of LHCAs Receiving Funding from Affiliated Organizations 

50% 

40% 

42% 

40% 

30% 

Percent of Agencies 

26% 

20% 

14% 13% 

10% 

0% 

Intermediaries State Housing Fannie Mae, Entreprise Statewide or 

Finance Agency Freddie Mac, or or LISC Regional Housing 

Federal Home Counseling 

Loan Bank Collaboratives 

Source: Abt Associates survey of HUD-approved counseling agencies. 

Note: Based on survey responses of 1,104 agencies. 

The share of agencies reporting that they receive funding from SHFAs may seem high given that 

SHFAs get much less HUD funding than intermediaries. However, as noted above, SHFAs draw 

upon a variety of sources of funding available to them to support local agencies, including proceeds 

from bond sales, state housing trust funds, agency reserves, and other federal funds (whose source 

may not be known to local counseling agencies responding to the survey). Survey responses suggest 

that support from SHFAs is fairly significant. 

The counseling agency survey asked LHCAs to identify the individual intermediaries from which 

they receive funding. (We did not request the same level of detail on specific SHFAs.) Although 42 

percent of agencies report receiving funding from one or more of the 20 HUD-funded intermediaries, 

a much smaller share of agencies receive funding from any single intermediary (see Exhibit 4-4). An 

exception is NeighborWorks® America, which provides funding to 17 percent of the agencies 

surveyed. In 2006, NeighborWorks® America received approximately $1.3 million in HUD housing 

counseling funds, which it allocated to approximately 95 local counseling affiliates as sub-grantees. 

NeighborWorks® America is one of the larger intermediaries in terms the number of affiliates to 

which it allocates HUD counseling funds. Among the intermediaries that received HUD counseling 

funds in FY 2006, the average number of affiliates receiving HUD funds through the intermediary 

Chapter 4. Intermediaries and State Housing Finance Agencies 47 
was 36.20 Excluding NeighborWorks® America, the average was 31. Reflecting the substantially 

lower amounts of their grants, SHFAs tended to fund fewer affiliates with their HUD grants—an 

average of about 12 agencies for FY 2006. However, SHFAs tend to have a large number of 

affiliates that provide housing counseling services but do not receive HUD housing counseling funds 

through the SHFA. On average, HUD-funded SHFAs had 36 counseling affiliates in 2006, including 

those that receive HUD funding through the SHFA. 

Exhibit 4-4. Share of Agencies Receiving Funding from Individual Intermediaries 

Percent of 

Intermediary Agencies 

American Association of Retired Persons (AARP) 1% 

Association of Community Organizations for Reform Now (ACORN) 2% 

Catholic Charities 6% 

HomeFree USA 2% 

Housing Partnership Network (HPN) 3% 

Mission of Peace 2% 

Money Management International (MMI)21 0.4% 

National Association of Real Estate Brokers (NAREB) 1% 

National Council of La Raza (NCLR) 3% 

National Credit Union Foundation (NCUF) 2% 

National Foundation for Credit Counseling (NFCC) 4% 

National Urban League (NUL) 3% 

NeighborWorks® America 17% 

Rural Community Assistance Corporation (RCAC) 2% 

Structured Employment Economic Development Corporation (Seedco) 2% 

Source: Abt Associates survey of HUD-approved counseling agencies. 

Note: Based on survey responses of 1,104 agencies. 

In some cases, counseling providers receive funding through an intermediary or SHFA that comes 

from a funding source other than HUD Housing Counseling funds. For example, in FY 2006 the 

20 Because our interviews were conducted in the summer of 2007 and HUD’s FY 2007 awards for housing 

counseling were not announced until October 2007, HUD-funded intermediaries and SHFAs generally 

provided information about their FY 2006 grants. We interviewed 16 of the 17 intermediaries that received 

HUD grants in FY 2006. Of these, 14 funded affiliates with their HUD grants while two provided 

counseling services through their own branch offices only. 

21 As noted in Appendix B, MMI affiliates did not respond to the survey, which explains why this fairly large 

intermediary is grossly under represented in this table. 

48 Chapter 4. Intermediaries and State Housing Finance Agencies 
National Credit Union Foundation (NCUF) had 19 affiliates to which it allocated its HUD counseling 

funds. However, NCUF also has a program called REAL SolutionsTM that prepares individuals for 

homeownership. As of summer of 2007, 19 state credit union associations were participating in 

REAL SolutionsTM and receiving assistance for counseling through that program. At that time, 

NCUF was also providing its own funds for counseling, through “innovation grants,” to more than 25 

additional credit unions. 

In another example, the Maine State Housing Authority (MSHA) uses its agency reserves as well as 

HUD funding to support housing counseling activities. In 2006, MSHA had 18 counseling affiliates. 

Eleven of the affiliates received HUD funding through MSHA and the other 7 were funded out of 

agency reserves. That year, MSHA’s $100,000 HUD grant represented 57 percent of the total 

funding used by the agency to support housing counseling. The remaining 43 percent, or $75,000, 

came out of agency reserves. 

Some LHCAs affiliated with intermediaries or SHFAs receive HUD housing counseling funds not 

through their affiliated organizations but as independent grantees or as affiliates of other 

intermediaries. For example, all 115 NFCC members provide housing counseling and within this 

group, 80 members received HUD Housing Counseling funds in FY 2006. In that year, 50 NFCC 

members received HUD funds through NFCC, while 30 members received HUD funds from other 

sources—either by applying to HUD independently or as affiliates of other intermediaries or SHFAs. 

LHCAs typically choose to apply for HUD counseling funds directly (rather than through an 

intermediary) when they determine that they can get a higher level of funding that way. This may be 

particularly true if the HUD grant award to the intermediary or SHFA has declined or the 

intermediary or SHFA’s criteria for allocating HUD funds has changed. As one intermediary put it, 

its level of HUD funding declined and the award process became more competitive, the more 

established affiliates chose to apply to HUD directly, leaving those affiliates that were new to housing 

counseling and needed funding to get their programs off the ground to apply through the 

intermediary. 

Some affiliates of intermediaries and SHFAs choose to apply for HUD funds directly, even when they 

could get as much or more funding through an intermediary, because they value having an 

independent relationship with HUD. However, intermediaries and SHFAs often provide their 

counseling affiliates with other forms of support beyond funding, including training and certification 

and service standards and curricular support. These other forms of support are described below. 

How Intermediaries and SHFAs Allocate Counseling Funds to Affiliates 

Intermediaries and SHFAs employ various methods for selecting housing counseling affiliates to fund 

with their HUD Housing Counseling program grants. The most common approach is for the 

intermediary or SHFA to issue a Request of Proposals (RFP) or Notice of Funding Availability 

(NOFA) to its affiliates announcing the availability of funding for housing counseling and asking 

interested agencies to submit an application. Within that general approach, however, there is 

substantial variation in terms of what is involved in the application and how funding requests are 

evaluated. 

Chapter 4. Intermediaries and State Housing Finance Agencies 49 
A few organizations require agencies to complete a lengthy application that is evaluated against a set 

of formal criteria, including mission, length of experience, staff qualifications, past performance, and 

population(s) served. These organizations may also conduct conference calls and site visits to 

supplement and verify the information provided in the application. One intermediary described a 

two-tiered approach, in which applicants for HUD counseling funds initially submit a very short 

application, which the intermediary uses to screen out unqualified applicants, and then a longer 

application that is used to rank and rate the applicants and determine funding allocations. This level 

of involvement, however, is somewhat exceptional. 

Most of the intermediaries and SHFAs interviewed try to keep the application as streamlined as 

possible and make funding allocations based on a flexible set of criteria, including location, 

population(s) served, agency capacity, staff qualifications, and the type of services offered. The 

weight given to the different criteria may be different for different regions and may change from year 

to year. For example, one SHFA reviews each application against a set of general criteria that include 

agency capacity, training and certification of counselors, and services offered, but ultimately funds 

agencies based on the specific needs of different local communities in the state. Another SHFA 

allocates funds primarily based on applicants’ ability to serve certain target populations (tribal lands, 

persons with disabilities, and rural), but also tries to fund a mix of more and less experienced agencies 

to encourage more agencies to offer housing counseling. The more experienced agencies act as 

mentors to the less experienced agencies and are also able to step in if the less experienced agencies 

are unable to spend their grants. 

Some intermediaries and SHFAs either do not use an RFP process or essentially fund any agency that 

applies. These organizations rely on their staff, branch offices, or partners to identify potential 

counseling providers and work with these agencies to prepare the information needed for the HUD 

application. As one SHFA put it, “we are familiar with the reputations of agencies across [the state] 

and proactively seek out agencies to provide the services we think are needed.” Another approach is 

to send out letters notifying all affiliates of the availability of funding and fund everybody that 

responds. One of the intermediaries interviewed uses this method because it receives enough funding 

to fund all applicants at a reasonable level. Another organization that funds all applicants does so 

because it has a very rigorous initial affiliation process and is confident that every affiliated 

organization that applies for counseling funds has the capacity to provide the services effectively. 

How Intermediaries and SHFAs Monitor the Performance of Affiliates 

Once funding allocations are made, most intermediaries and SHFAs monitor the performance of their 

affiliates to some extent. However, as might be expected, there is substantial variation in the methods 

used to monitor performance and the intensity of the monitoring. 

The most common methods of monitoring affiliates for HUD-funded intermediaries and SHFAs are 

conducting periodic site visits and reviewing activity reports. About half the intermediaries and 

SHFAs interviewed reported conducting regular site visits to monitor performance. Some 

organizations have the resources to visit every affiliate every year, but it is more common for 

intermediaries and SHFAs to visit a subset of affiliates—often those suspected of having performance 

issues. In addition, some site visits include direct assessment of the quality of services delivered (e.g., 

through observation of a counseling session) while others focus more on contract compliance. One 

SHFA reported hiring third party evaluators to audit its homebuyer education classes. 

50 Chapter 4. Intermediaries and State Housing Finance Agencies 
Several organizations commented that it is not necessary to visit every agency every year, arguing 

that if the requirements for affiliation are rigorous one can be confident that affiliates will perform 

reasonably well. Several also reported relying to some extent on HUD’s audits to ensure that HUDapproved agencies are meeting basic standards. One intermediary tries to do annual site visits to each 

of its 34 affiliates but raised the question of the ultimate value of such visits. The person interviewed 

suggested that site visits can only provide at best proxy measures of the quality of counseling and that 

it is very difficult to get good data on counseling quality. As she put it, “There are few groups that 

show really bad signs. What is more common is a nuanced middle ground between really poor 

quality and high quality, and we don’t have the tools to measure that.” However, she also suggested 

that if more funding was available for performance measurement, intermediaries might be able to do a 

better job of it. Indeed, one of the largest HUD-funded intermediaries identified assessing and 

managing the performance of its affiliates as one of the most critical challenges facing the 

organization. 

In addition to conducting site visits, intermediaries and SHFAs frequently use data reporting as a way 

to monitor affiliate performance. Almost all of the intermediaries and about half the SHFAs 

interviewed regularly collect data on the counseling services provided by affiliates and use this data to 

identify agencies that may be under-performing. Again, the amount of data that affiliates are asked to 

report and the frequency with which it is reported vary. For example, one intermediary has its 

affiliates complete monthly “scorecards” in six key areas and then compares the scorecards across 

affiliates to identify areas or individual agencies in need of improvement. Another intermediary, 

which funds primarily telephone counseling, asks affiliates to submit client data sheets for each 

counseling session within 24 hours of completing the session and uses these data sheets to review 

performance. By contrast, one intermediary only reviews quarterly billing packages from affiliates. 

Regardless of how often data are collected, however, it usually only allows organizations to evaluate 

whether affiliates are providing the services they are funded to provide, not to gauge the quality of the 

services provided. 

Besides site visits and data reporting, intermediaries and SHFAs sometimes use the technical 

assistance and training provided to affiliates as a way to monitor performance. Consultants and staff 

that provide technical assistance to an agency on a particular issue, for example, may also review the 

overall performance of the agency and investigate suspected problems. Intermediaries and SHFAs 

also reported using the feedback provided by counseling clients—through class evaluations and/or 

periodic surveys—to evaluate affiliates’ performance. 

Intermediaries and SHFAs that fund affiliates for housing counseling but do not receive funding from 

HUD appear to have similar monitoring practices to the HUD-funded organizations. A majority of 

the non-HUD funded organizations interviewed reported monitoring the counseling provided by their 

affiliates through site visits, analysis of reported data, class evaluations, or client surveys. 

Relationships for Training or Agency Certification 

Most agencies surveyed (84 percent) report that they receive training or certification from at least one 

affiliated organization. As shown in Exhibit 4-5, approximately two-thirds of LHCAs reported 

receiving training or certification from NeighborWorks® America. This is not surprising given that 

NeighborWorks® is one of two recipients of HUD’s housing counseling training funds and received 

Chapter 4. Intermediaries and State Housing Finance Agencies 51 
approximately $2.6 million for training in FY 2007. NeighborWorks® America is generally 

perceived as the premier training organization in the field of homeownership counseling and 

education, and offers an array of housing counseling certification courses across the country. 

Exhibit 4-5. Percent of LHCAs Receiving Training or Certification from Affiliated 

Organizations 

80% 

67% 

39% 

33% 32% 

25% 

11% 

0% 

20% 

40% 

60% 

Percent of Agencies 

NeighborWorks Other Fannie Mae, State Housing Statewide or Enterprise or 

Intermediaries Freddie Mac, or Finance Agency Regional LISC 

Federal Home Housing 

Loan Bank Counseling 

Collaborative 

Source: Abt Associates survey of HUD-approved counseling agencies. 

Note: Based on survey responses of 1,104 agencies. 

In addition to NeighborWorks® America, about two-fifths of agencies surveyed report receiving 

training or certification from other housing counseling intermediaries, including AARP (16 percent of 

agencies) and NFCC (9 percent of agencies). Agencies also commonly receive training or 

certification from Fannie Mae, Freddie Mac, or the Federal Home Loan Bank (33 percent), SHFAs 

(32 percent), and statewide or regional housing collaboratives (25 percent). In fact, housing 

counselors have access to a variety of local, regional, and national training opportunities, resulting in 

different types of certifications. Exhibit 4-6 presents a list of the most common certifications 

available from national organizations. Unfortunately, we do not have a good way of assessing how 

many agencies have staff with each of these types of certifications, nor how many are certified by 

state or regional organizations.22 

The grant application data analyzed for this study provides information on the number of counselors who 

have received training or certification from different types of organizations, but it is not possible to 

differentiate between training and certification. The grant application data on sources of counselor training 

and certification are presented in Chapter 8. 

52 Chapter 4. Intermediaries and State Housing Finance Agencies 

22 
Exhibit 4-6. National Certifications for Housing Counselors and Educators 

Agencies (NAHCA) 

Certifying Organization Certification(s) 

NeighborWorks® Center for 

Homeownership Education 

and Counseling (NCHEC) 

• Certificate in Homeownership Education 

• Certificate in Homeownership Counseling 

• Certificate in Post-purchase Homeownership Education 

• Certificate in Foreclosure Intervention Counseling 

Association for Financial 

Counseling and Planning 

Education (AFCPE) 

• Accredited Financial CounselorTM 

• Certified Housing CounselorTM 

• Accredited Credit CounselorTM 

National Foundation for 

Credit Counseling (NFCC) 

• Certified Consumer Credit Counselor 

National Association of 

Housing Counselors and 

• Certified Professional Comprehensive Housing Counselor 

• Certified Professional Housing Counselor Specializing in 

Ownership 

• Certified Housing Counselor Administrator 

National Federation of 

Housing Counselors 

• Certified Housing Counselor 

HUD/AARP Foundation • HECM Counselor Exam 

Tenancy 

• Certified Professional Housing Counselor Specializing in Home 

Source: Compiled by Abt Associates research team. 

Almost all HUD-funded intermediaries and SHFAs interviewed report that they offer some type of 

training to their housing counseling affiliates. Many organizations offer the training in-house, but it is 

also common to pay for affiliated counselors to attend training provided by NeighborWorks® 

America. Training opportunities through intermediaries and SHFAs are usually annual and provided 

to affiliates free or charge, although some intermediaries and SHFAs only offer training for new 

affiliates or new counselors. 

In addition to training, most of the intermediaries and SHFAs interviewed report that they provide 

technical assistance to affiliates as needed. Most often, this assistance relates to data tracking and 

reporting or compliance with the terms of the grant, but some organizations also provide technical 

assistance on goal-setting, performance measurement, and in response to unusual circumstances, such 

as Hurricane Katrina. Technical assistance related to data tracking and reporting often focuses on the 

implementation of client management systems, a recent requirement for HUD housing counseling 

grantees discussed in Chapter 7. 

Service Standards and Curriculum 

About three-quarters of the agencies surveyed report that they follow the service standards or 

curriculum of an affiliated organization. As shown in Exhibit 4-7, 39 percent of agencies follow 

NeighborWorks® service standards and curriculum, 41 percent follow the service standards and 

curriculum of other housing counseling intermediaries, 37 percent follow standards and curriculum 

Chapter 4. Intermediaries and State Housing Finance Agencies 53 
provided by Fannie Mae, Freddie Mac, or the Federal Home Loan Bank, and 25 percent follow 

standards and curriculum from SHFAs. 

Exhibit 4-7. Percent of LHCAs Following Service Standards or Curricula from Affiliated 

Organizations 

60% 

50% 

41% 39% 

26% 

5% 

0% 

37% 

20% 

10% 

20% 

30% 

40% 

Percent of Agencies 

HUD Counseling NeighborWorks Fannie Mae, State Housing Statewide or Enterprise or 

Intermediaries Freddie Mac, or Finance Agency Regional LISC 

Federal Home Housing 

Loan Bank Counseling 

Collaborative 

Source: Abt Associates survey of HUD-approved counseling agencies. 

Note: Based on survey responses of 1,104 agencies. 

Over the past several years, the NeighborWorks® Center for Homeownership Education and 

Counseling (NCHEC) has led a process to develop a set of service standards and a code of ethics for 

homeownership-related counseling and education. NCHEC convened a national Advisory Panel of 

representatives from housing counseling organizations, national housing counseling intermediaries, 

mortgage industry representatives, and HUD to develop the standards, which were published in the 

summer of 2007.23 As of May 2008, approximately 200 organizations have endorsed the NCHEC 

standards, and 80 have adopted the standards for their organizations. 

Of the 41 percent of the agencies surveyed that follow the service standards and curriculum of a 

housing counseling intermediary other than NeighborWorks® America, the largest share (20 percent) 

follows standards set by AARP, which has developed a curriculum for HECM counseling, and NFCC 

(10 percent). In our interviews, we found that five HUD-funded intermediaries and six HUD-funded 

There are four separate standards documents: National Industry Standards for Homeownership Education; 

National Industry Standards for Homeownership Counseling; National Industry Foreclosure Counseling 

Standards; and National Industry Code of Ethics and Conduct for Homeownership Professionals. The 

standards can be found at www.homeownershipstandards.com. 

54 Chapter 4. Intermediaries and State Housing Finance Agencies 

23 
SHFAs provide some type of curricular support to their affiliates. The level of support ranges from 

providing a full scale curriculum with textbooks and multi-media materials to translating a textbook 

into Spanish or creating a Spanish language DVD. Most of the curricular support focuses on 

homebuyer education. 

In addition to curricular support, four intermediaries and four SHFAs provide their affiliates with 

regular opportunities for networking and information. Examples include annual conferences, 

quarterly or semi-annual meetings, and national conference calls on topics of interest, such as HECM 

counseling. 

Finally, nine organizations, mostly SHFAs, provide affiliates with some type of marketing support. 

Examples of marketing support include providing affiliates with a customized media kit, introducing 

affiliates to local lenders, providing general tips on recruiting clients, and allowing affiliates to use the 

intermediary’s brand on marketing materials. 

Other Agency Partnerships 

As the preceding discussion suggests, many other organizations beyond intermediaries and SHFAs 

play a role in supporting local agencies and the housing counseling industry. The survey asked 

agencies to identify which types of organizations and agencies they rely for three types of support: 

• Client referrals; 

• Financial support, staff support, or in-kind resources; and 

• Products or services for clients (e.g., financial assistance, client education, subsidized 

housing or loan products). 

As shown in Exhibit 4-8, agencies rely on a variety of organizations for client referrals. More than 

half the agencies surveyed report receiving referrals from one or more of the following sources: other 

non-profit housing organizations, social service agencies, banking or mortgage institutions, local 

government, real estate brokerage companies, and homeless shelters or other transitional housing. 

Non-profit housing organizations and social service agencies are the most important referral sources, 

providing client referrals to more than three-quarters of the agencies surveyed. 

Chapter 4. Intermediaries and State Housing Finance Agencies 55 
Exhibit 4-8. Percent of Agencies Receiving Support from Various Types of Organizations 

Other nonprofit housing organizations 

Social service agencies 

For-profit housing developers 

Homeless shelters or other transitional 

housing 

Faith-based institutions 

Legal services agencies 

Banking or mortgage institutions 

Real estate brokerage companies 

Insurance companies 

Local government 

Utility companies 

Local employers 

Local business associations 

Colleges and universities 

Client 

Referrals 

80% 

76% 

31% 

54% 

65% 

45% 

75% 

60% 

21% 

63% 

25% 

48% 

34% 

27% 

Financial Support, 

Staff Support, or 

in Kind Resources 

22% 

15% 

9% 

6% 

19% 

13% 

60% 

21% 

20% 

54% 

14% 

18% 

16% 

16% 

Products or 

Services for 

Clients 

34% 

22% 

9% 

15% 

13% 

21% 

58% 

19% 

17% 

39% 

13% 

10% 

9% 

8% 

Source: Abt Associates survey of HUD-approved counseling agencies. 

Note: Based on survey responses of 1,106 agencies. 

The range of organizations providing financial, staff, and in-kind support is narrower. Only two types 

of organizations—banking or mortgage institutions and local government—provide this type of 

support to a majority of counseling agencies. These two types of organizations are also the biggest 

sources of products and services for clients. Banking or mortgage institutions provide products or 

services for clients for a slight majority of agencies (58 percent), while about two-fifths of agencies 

receive these services from local government. 

The role of banking and mortgage institutions in supporting housing counseling agencies is 

noteworthy. As discussed in Chapter 2, banks began to have a vested interest in the housing 

counseling industry in the 1990s in response to amendments to the Community Reinvestment Act. 

As discussed further in Chapter 9, the extent to which the lending community should fund housing 

counseling activities is a source of much debate in the industry. Some counseling providers argue 

that lenders should pay for the benefit of receiving more educated clients who are (presumably) less 

likely to default on the mortgage payments. Other providers raise concerns that financial 

relationships between lenders and counseling agencies could result in clients being steered to 

particular loan products or encouraged to take out a mortgage when they are not ready. In the final 

rule for the Housing Counseling program, published in September 2007, HUD clarified that it would 

56 Chapter 4. Intermediaries and State Housing Finance Agencies 
allow counseling agencies to accept funding from lenders as long as the relationship is disclosed to 

clients and does not create a conflict of interest for the agency.24 

Summary 

This chapter focused on the role that national and regional intermediaries and SHFAs play in the 

housing counseling industry. As HUD’s commitment to housing counseling has grown, so has its 

reliance on intermediaries and SHFAs as a means of channeling funding to local housing counseling 

agencies. Intermediaries and SHFAs can use HUD housing counseling funds to provide counseling to 

clients directly or can pass the funds through to affiliated organizations. In recent years, HUD has 

awarded about 58 percent of its housing counseling funds to intermediaries and about 5 percent to 

SHFAs. 

Like the housing counseling agencies they support, the 20 intermediaries that receive HUD housing 

counseling funds are a diverse group of organizations. Only 5 of the 20 intermediaries have a 

primary mission of providing or supporting housing counseling; the others support housing 

counseling to help meet goals related to increasing homeownership opportunities for minority 

populations, helping seniors remain homeowners, preserving affordable housing, and building 

individual and community assets. Most intermediaries used their HUD funding to support the full 

range of counseling services, although one (AARP) focuses solely on providing training for HECM 

counseling. NeighborWorks® also regularly receives funding to provide counselor training, while 

NFCC and MMI also have received additional funding to provide HECM counseling. 

SHFAs that fund housing counseling tend to focus on homeownership-related counseling to support 

their state’s homeownership goals and their own homebuyer and reverse mortgage loan programs. 

Indeed, all of the SHFAs interviewed for this study cited the important role that housing counseling 

can play in preparing low-income families for homeownership. However, like intermediaries, SHFAs 

that receive HUD funding generally fund the full range of counseling services (including rental and 

homeless counseling) through local counseling affiliates. Over the past four years, 17 of 55 SHFAs 

have received HUD Housing Counseling grants.25 

Intermediaries and SHFAs provide different types of support to their housing counseling affiliates. 

The most important type of support is funding for housing counseling activities. Intermediaries and 

SHFAs employ various methods for allocating counseling funds to affiliates; once funding allocations 

are made, most intermediaries and SHFAs monitor the performance of their affiliates, but to varying 

extents. 

In addition to funding, a majority of agencies receive training through intermediaries and SHFAs. 

The most common source for training is NeighborWorks® America, but housing counselors also 

24 Housing Counseling Program; Final Rule, Federal Register Vol. 72, No. 188, September 27, 2007, pp. 

55638-55654. 

25 The total number of SHFAs (55) comes from membership information from the National Council of State 

Housing Agencies (NCSHA). 

Chapter 4. Intermediaries and State Housing Finance Agencies 57 
have access to a variety of local, regional, and national training opportunities. In addition, many 

intermediaries and SHFAs provide their affiliates with in-house training and technical assistance. 

Intermediaries and SHFAs are also a source of service standards and counseling curricula. About 

two- thirds of agencies surveyed follow NeighborWorks® service standards and curriculum, a similar 

percentage follow the service standards and curriculum of other housing counseling intermediaries, 

and 25 percent follow standards and curriculum from SHFAs. 

Many organizations beyond intermediaries and SHFAs play a role in supporting local agencies and 

the housing counseling industry. Most important for funding, training, and curriculum are the GSEs, 

Fannie Mae and Freddie Mac, and the Federal Home Loan Bank. Other types of organizations, such 

as other nonprofit organizations, local government, and banking and mortgage institutions provide 

client referrals, financial support, and products and services for clients. 

58 Chapter 4. Intermediaries and State Housing Finance Agencies 
Chapter Five. Sources of Agency Funding and 

Costs of Providing Services 

According to responses to the counseling agency survey, the most significant challenge agencies face 

is obtaining funding for organizational operations. A large majority of agencies report that obtaining 

funding for organizational operations is a significant problem, including 59 percent that identify it as 

an extremely significant problem and an additional 27 percent reporting it as a moderately significant 

problem. 

A fundamental challenge for agencies in funding their operations is that clients are generally not 

charged for education or counseling services. One important reason for this is that up until September 

2007 HUD regulations did not allow agencies to charge fees to clients assisted using HUD funding. 

This rule reflected the fact that HUD funding is intended to ensure that low-income individuals 

needing assistance are able to access these services free of charge. However, as of September 2007 

HUD modified its housing counseling rules to allow agencies to charge reasonable fees to all of their 

clients in recognition of the challenge agencies face in funding these services and that some clients 

may be able to pay reasonable fees.26 But even beyond the HUD regulation, as a practical matter a 

large share of housing counseling clients are low-income and would have difficulty paying fees that 

would cover the costs of these services. This is particularly true for renters and homeless clients, but 

even those seeking to buy a home or to resolve a mortgage delinquency might decline to seek help if 

they were to be charged several hundred dollars in fees. Even with the new regulation, client fees are 

unlikely to become a significant source of funding. 

Aside from client fees, agencies are forced to rely on grants or fees from government agencies, 

donations from private individuals or organizations (including organizations involved in business 

activities that are likely to benefit from the education and counseling provided), or the agencies’ own 

revenue from its broader operations (such as housing development and management or client services 

for which fees are charged). Many of these sources of funds present their own challenges, in addition 

to the time and effort needed to secure these funds from multiple sources. Applying for government 

grants or fees can impose additional operational and reporting requirements on agencies beyond those 

required by HUD or intermediaries. The need to turn to donations from private sector firms that are 

likely to benefit from the counseling services provided, such as lenders, realtors, or housing 

developers, also creates potential conflicts of interest for agencies. The use of the agencies’ own 

revenue to support counseling draws funds away from other parts of the organization’s mission. 

While it has been well understood that counseling agencies rely on a broad range of funding sources, 

there has not been detailed information on the types and amounts of funding that agencies use for a 

broad cross section of the industry. The agency survey conducted for this study provides important 

information on the sources of funds used by agencies for their housing counseling services and the 

amounts coming from these sources. It also sheds light on the relative importance of HUD funding 

for counseling agencies. 

Department of Housing and Urban Development, Housing Counseling Program; Final Rule, 24 CFR Part 

214, September 28, 2007. 

Chapter 5. Sources of Agency Funding and Costs of Providing Service 59 

26 
Information on agencies’ total budgets for housing counseling also provide an opportunity to examine 

the average cost per client assisted, and how these costs vary with agency characteristics. The chapter 

concludes with a discussion of this issue. 

Sources of Funding 

Across all of the agencies responding to the survey questions on their budgets for housing counseling 

and education, the total of all annual budgets was $201 million. Considering that the survey response 

rate for these items was 62 percent, and assuming that non-respondents have similar average budgets 

as respondents, this implies that the total budget for housing counseling and education across all 

HUD-approved agencies was on the order of $324 million in 2007.27 

The agency survey identified 14 different potential sources of funding. Exhibit 5-1 lists these 

different shares of funding and indicates the share of aggregate funding accounted for by each. As 

shown, no one source of funding is predominant. While the HUD Housing Counseling program is the 

single largest source, it only accounts for 13.5 percent of aggregate funding for the industry. “Other 

federal programs”28 (that is, federal funding sources other than HUD housing counseling, CDBG or 

HOME, which encompasses such sources as HUD funding for homeless assistance, Department of 

Justice funding for legal assistance, and Department of Health and Human Services funding for social 

services), state governments, other private sector sources (Realtors®, housing developers, 

corporations, non-profit organizations other than foundations, and individual donors), and financial 

institutions (lenders and insurers) are the next most important types, accounting for between 10 and 

12 percent of aggregate funding each. In the middle of the range are local governments, the CDBG 

program, foundations, and agency’s own funds, each of which account for between 6 and 8 percent of 

aggregate funding. At the bottom of the range are the HOME program, client fees, intermediary’s 

own funds (as distinct from HUD funds passed through intermediaries), public housing authority 

funds, and the government sponsored enterprises (Fannie Mae, Freddie Mac, and the Federal Home 

Loan Banks). Each of these sources accounts for between 1 and 3 percent of aggregate funding. 

Taken as a whole, the public sector accounts for 60 percent of total funding while the private sector— 

including both non-profit and for-profit sources—accounts for the remaining 40 percent. 

27 In FY 2007, HUD’s 9902 form on housing counseling agency annual activity also requested the total 

agency budget for housing education and counseling. Of the 1,633 agencies reporting 9902 data, 1,365 

included their total budget. The sum of all these reported budgets was $249 million. Extrapolating from 

this total to include all non-respondents yields a total estimated budget of $300 million. Since not all HUDapproved agencies submitted 9902 data, this total is largely consistent with that derived from our agency 

survey. 

28 The survey did not define “other federal programs” but would include grants for homeless counseling, 

financial education, general social services, and legal aid. 

60 Chapter 5. Sources of Agency Funding and Costs of Providing Service 
Exhibit 5-1. Share of Total Funding for Counseling by Source 

HUD Counseling Funds 13.5% 

Other Federal Sources 12.4% 

State Government 11.8% 

Other Private Sector 10.3% 

Financial Institution 9.7% 

Local Government 8.3% 

CDBG Program 8.3% 

Foundation 6.9% 

Agency's Own Funds 6.5% 

HOME Program 3.3% 

Client Fees 3.1% 

= Private Sector 

Intermediary's Own Funds 2.4%

= Government

Public Housing Authority 2.0% 

Fannie Mae, Freddie Mac, or FHLB 1.4% 

0% 2% 4% 6% 8% 10% 12% 14% 16% 

Source: Abt Associates survey of HUD-approved counseling agencies. 

Note: Based on survey responses of 1,016 agencies. 

Most agencies’ budgets for housing counseling and education are fairly modest (Exhibit 5-2). About 

half of all agencies have total annual budgets that are less than $100,000, including 27 percent that 

have budgets less than $50,000. Only 22 percent of agencies have budgets that are $250,000 or 

larger, including 7 percent that are larger than $500,000, and 2 percent that are larger than 

$1,000,000. However, agencies with annual counseling budgets of $250,000 or more account for 

nearly two-thirds of the aggregate counseling budget across all agencies. 

Chapter 5. Sources of Agency Funding and Costs of Providing Service 61 
Exhibit 5-2. Distribution of Counseling Agencies by Size of Counseling Budgets 

50,000-99,999 

22% 

15% 

5% 

2% 

<50,000 

27% 

100,000-249,999 

29% 

250,000-499,999 

500,000-999,999 

1,000,000+ 

Source: Abt Associates survey of HUD-approved counseling agencies. 

Note: Based on survey responses of 1,016 agencies. 

Although a broad spectrum of funding sources are used across the counseling industry, most agencies 

rely on only one to three sources of funds (Exhibit 5-3). The average agency relies on 3.6 different 

funding sources. Fifty-five percent of all agencies only report using 1 to 3 sources of funds, including 

17 percent that rely on a single source. A little more than a quarter of agencies (28 percent) rely on 4 

to 5 sources, while 17 percent rely on 6 or more. 

Exhibit 5-3. Distribution of Agencies by Number of Funding Sources and Size of Budget 

Number of 

Sources 

All 

Agencies 

Size of Budget 

<$50K $50-99K $100-249K $250K+ 

1 17% 44% 13% 6% 2% 

2-3 38% 47% 51% 34% 18% 

4-5 28% 8% 29% 41% 36% 

6+ 17% 0% 7% 19% 45% 

All 100% 100% 100% 100% 100% 

Source: Abt Associates survey of HUD-approved counseling agencies. 

Note: Based on survey responses of 1,016 agencies. 

62 Chapter 5. Sources of Agency Funding and Costs of Providing Service 
Not surprisingly, the number of sources used is strongly related to the overall size of the agency’s 

budget (Exhibit 5-3). As agency budgets increase above $100,000, agencies rely on a larger number 

of sources of funds. Of agencies with budgets in the $100,000 to $249,000 range, 60 percent use 4 or 

more types; of those with budgets over $250,000, 81 percent rely on 4 or more types and 45 percent 

rely on 6 or more. 

However, even when agencies rely on multiple sources of funding, for the most part two or three 

types account for a large majority of their budget (Exhibit 5-4). Among the smallest agencies, the 

primary funding type accounts for 81 percent of their budget. Among agencies with budgets of 

$250,000 or more, the primary type only accounts for 53 percent of the overall budget. But even 

these agencies have a large majority of their budget covered by just 3 types of funds—as secondary 

types account for 22 percent of their budget and tertiary types account for 12 percent. Thus, even for 

agencies in the highest budget category, on average they rely on 3 sources of funding for nearly 90 

percent of their budget. 

Exhibit 5-4. Importance of Funding Sources by Size of Budget 

Funding 

Source 

Tertiary 

Funding 

Sources 

Total from 

Sources 

81% 15% 3% 99% 

$50-99K 62% 25% 8% 96% 

55% 24% 12% 91% 

53% 22% 12% 87% 

Share of Agency Budget from: 

Size of 

Budget Primary Funding Source 

Secondary 

Three Largest 

<$50K 

$100-249K 

$250K+ 

All Agencies 63% 21% 9% 93% 

Source: Abt Associates survey of HUD-approved counseling agencies. 

Note: Based on survey responses of 1,016 agencies. 

It is also important to bear in mind that each of the “sources” we have identified may not come from a 

single organization. For example, the “other Federal” category covers all other Federal sources of 

funding aside from HUD counseling funds, CDBG, and the HOME program. “Other private” 

represents a wide range of funding sources, including both individual companies and individuals. 

Finally, “financial institutions” may include several lenders or insurance companies for a single 

counseling agency. Thus, while agencies may rely on a small number of sources, they may still have 

to enter into relationships with a fairly large number of organizations to obtain these funds. 

Exhibit 5-5 shows the share of agencies that rely on each type of funding source. The bottom half of 

each bar in Exhibit 5-5 shows the share of agencies for which this source is either the primary or 

secondary funding source (i.e., the first or second largest source), while the top portion of the bar 

shows the share of agencies for this source is of tertiary or lesser importance. By far the most 

common type of funding reported by agencies is the HUD counseling program, with 71 percent of 

agencies reporting some amount of funding from this source, including 44 percent that report HUD as 

Chapter 5. Sources of Agency Funding and Costs of Providing Service 63 
their primary or secondary funding source.29 The large share of agencies reporting HUD as a primary 

or secondary source of funding may seem at odds with the fact that HUD funding only accounts for 

14 percent of the aggregate counseling budget. But as will be discussed more in the next section of 

this chapter, HUD grants are fairly small on average compared to other funding sources, so despite 

being a common source of funding these grants do not account for a large share of funding. Given 

the small size of HUD grants, these grants are also a more important source of funding for small 

agencies. Among agencies with annual counseling budgets under $100,000, 54 percent rely on HUD 

as a primary or secondary source of funding, compared to only 35 percent of agencies with annual 

counseling budgets of $100,000 or more. 

Exhibit 5-5. Share of Agencies Reporting Specific Sources of Funding 

HUD Counseling Funds 

Financial Institution 

Other Private Sector 

State Government 

Local Government 

CDBG Program 

Foundation 

Client Fees 

Other Federal Sources 

Agency's Own Funds 

HOME Program 

Fannie Mae, Freddie Mac, or FHLB 

Intermediary's Own Funds 

Public Housing Authority 3% 

5% 

2% 

7% 

5% 

9% 

4% 

4% 

8% 

7% 

7% 

6% 

23% 

11% 

14% 

15% 

13% 

18% 

18% 

18% 

44% 

18% 

16% 

11% 

13% 

13% 

17% 

27% 

Primary or Secondary 

Tertiary or Lesser 

0% 10% 20% 30% 40% 50% 60% 70% 80% 

Source: Abt Associates survey of HUD-approved counseling agencies. 

Note: Based on survey responses of 1,016 agencies. 

There is the potential for some bias in the estimate of the importance of HUD funding as HUD-funded 

agencies may have been more likely to respond to a HUD-sponsored survey. However, there does not 

appear to be any significant bias in our results as the share of agencies with HUD funding is similar to the 

proportion identified in HUD’s 9902 data for all HUD-approved agencies. 

64 Chapter 5. Sources of Agency Funding and Costs of Providing Service 

29 
The next most common types of funding were financial institutions (41 percent of agencies 

reporting), other private (35 percent), and state (32 percent). While for the most part the ranking of 

the prevalence of these funding sources is similar to the ranking in Exhibit 5-1 by the share of funding 

from each source, there are a few exceptions. The most notable difference is that while “other federal 

sources” accounts for the second largest volume of funds, it is much less commonly a source of funds. 

As will be shown below, this reflects the fact that the average amount of funding from other federal 

sources is much larger than from the other sources listed. 

Exhibit 5-6 shows how the primary and secondary sources of funding—here collapsed into six broad 

categories—vary with an agency’s specialization in terms of the types of clients served. Agencies 

that primarily assist non-homeowners (renters or homeless clients) are much less likely to rely on 

HUD housing counseling funding, private sources (particularly financial institutions), or the agencies’ 

own funding sources, and much more likely to rely on other federal and local government funding 

sources. This pattern likely reflects the fact that historically, HUD’s primary emphasis in the Housing 

Counseling program has been on services for current and prospective homeowners. However, 

agencies specializing in pre-purchase clients or pre- and post-purchase clients are more likely than 

other agencies to rely on All Private Sources of funds. This pattern likely reflects the fact that greater 

opportunities exist for agencies specializing in assisting prospective homeowners to enter into 

partnerships with lenders, realtors, and insurers. 

The importance of different funding sources also varies with the size of an agency’s budget (Exhibit 

5-7). In general, agencies with small budgets rely to a greater degree on HUD funding, with 49 

percent of agencies indicating that HUD is a primary or secondary funding source, while among 

agencies with budgets above $250,000, only 25 percent of agencies indicate that HUD is a primary or 

secondary funding source. In contrast, agencies in this largest budget category rely to a greater 

degree on other federal sources (47 percent versus 25 percent for the smallest agencies), All Private 

types of funding (59 percent versus 32 percent for the smallest agencies), and All Local Government 

(23 percent versus 11 percent for the smallest agencies). 

Chapter 5. Sources of Agency Funding and Costs of Providing Service 65 
Chapter 5. Sources of Agency Funding and Costs of Providing Service 

Exhibit 5-6. Prevalence of Primary and Secondary Funding Types by Agency Client Specialization (Share of Agencies Reporting Each Source of Funding as Primary or Secondary Source) 

Funding 

PrePurchase Post- Purchase Pre- and Post- Purchase No homel

i 43% 36% 49% 45% 34% 

l 33% 31% 31% 40% 60% 

15% 16% 17% 24% 21% 

14% 10% 13% 21% 28% 

Private Sources 55% 43% 54% 40% 25% 

26% 24% 25% 14% 6% 

Client Specialization 

Primary or Secondary Type of 

specialization 

Renta

HUD Counsel ng Program CDBG, HOME and Other FederaState Government Local Government Agency's Own Sources 

Source: Abt Associates survey of HUD-approved counseling agencies. Notes: "Other Federal" includes HUD funding for homeless assistance, Department of Justice funding for legal assistance, and Department of H

Services funding for social services. "Local Government" includes Local Government and Public Housing Authority."Private Sources" includes Other Private, Financial Institutions, and Foundations. “Agency's Own Sources" include Agency's Own Funds, Client Fees, and Intermediary's Own Funds. 

Agencies are categorized as specializing in one of four types of counseling (pre-purchase, post-purchase, pre- and post-purchase, renta

least 80 percent of their clients receive that type of counseling. Agencies that do not have at least 80 percent of their clients receiving on

counseling are categorized as “no specialization.” 

Based on survey responses of 1,016 agencies. 

66 
Exhibit 5-7. Prevalence of Primary and Secondary Funding Types by Agency Budget Size 

(Share of Agencies Reporting Each Source of Funding as Primary or Secondary Source) 

CDBG, HOME and Other Federal 

Primary or Secondary Type of 

Funding 

HUD Counseling Program 

25% 

<$50K 

49% 

35% 39% 

Size of Budget 

$50-99K $100-249K 

59% 42% 

47% 

$250K+ 

25% 

36% 

All 

44% 

State Government 15% 15% 22% 21% 18% 

Local Government 11% 13% 19% 23% 16% 

Private Sources 32% 47% 53% 59% 48% 

Agency's Own Sources 24% 18% 18% 23% 21% 

Source: Abt Associates survey of HUD-approved counseling agencies. 

Notes: 

Other Federal" includes HUD funding for homeless assistance, Department of Justice funding for legal 

assistance, and Department of Health and Human Services funding for social services.

"Local Government" includes Local Government and Public Housing Authority

"Private Sources" includes Other Private, Financial Institutions, and Foundations. 

"Agency's Own Sources" include Agency's Own Funds, Client Fees, and Intermediary's Own Funds. 

Based on survey responses of 1,016 agencies. 

HUD Funding for Counseling 

One reason why HUD grants may be a less important source of funding for large agencies is that the 

average HUD grant is small compared to the average amount obtained by agencies from most other 

sources (Exhibit 5-8). Of the 14 types of funding captured in our survey, HUD ranked 12th in terms 

of average amount of funding for agencies using this type of funds. While most sources of funds 

average between $50,000 and $75,000 for each agency receiving these funds, HUD’s average is only 

$37,710. In contrast, the average amount of funding from other federal sources is nearly $125,000, 

which explains the importance of this source for larger agencies. Of course, the relatively small size 

of average HUD grants likely reflects a strategic choice to spread funding across a large number of 

agencies to ensure the availability of services in as many communities as possible across the country. 

However, one implication of this strategy is that it may hinder the development of large agencies, 

which is why so many agencies are fairly small. A common theme in comments from agencies on the 

web survey was that the small size of HUD grants, as well as fluctuations in the agencies success in 

obtaining grants in successive years, limited their opportunities to build organizational capacity. The 

following quotes express these concerns: 

“In my experience the greatest hurdle in providing housing counseling services is the lack of 

consistent adequate funding. As a small not for profit it is difficult to pay a living wage let 

alone provide health care or the opportunity to save for retirement. Recently this has led to a 

Chapter 5. Sources of Agency Funding and Costs of Providing Service 67 
significant turn over in staffing. It is difficult to plan when you don't know one year from the 

next what funding will be available.” (Housing stabilization agency in NY) 

“Agencies seem forced to try to add programs while funding varies from year to year making 

it difficult to maintain programs, quality, and staff.” (Fair housing agency in OH) 

“Funding for our services continues to be cut which in turn requires our organization to seek 

additional programs and funding sources. This makes it difficult to maintain trained and 

experience staff, which requires more of our funding to go towards training of new staff on a 

yearly basis.” (Neighborhood development agency in LA) 

“HUD is one of the main funders for most agencies. When the funding amount changes so 

drastically every year, it is hard to support a staff, there can be a difference of $20,000. There 

needs to be a more balanced process. The yearly grant process is not fair to the agency or its 

staff.” (Community Action Agency in UT) 

Exhibit 5-8. Average Amount of Funding by Source of Funding 

Other Federal Sources (N=201)

State Government (N=319)

Agency's Own Funds (N=181)

Local Government (N=263)

CDBG Program (N=262)

Other Private Sector (N=356)

Intermediary's Own Funds (N=87)

Foundation (N=258)

Public Housing Authority (N=74)

HOME Program (N=138)

Financial Institution (N=414)

HUD Counseling Funds (N=719)

Fannie Mae, Freddie Mac, or FHLB (N=103)

Client Fees (N=237) $26,058 

$28,149 

$37,710 

$47,048 

$48,794 

$53,755 

$53,816 

$54,848 

$58,357 

$63,337 

$63,756 

$72,577 

$74,696 

$124,116 

= Private 

= Government 

$0 $20,000 $40,000 $60,000 $80,000 $100,000 $120,000 $140,000 

Source: Abt Associates survey of HUD-approved counseling agencies. 

Note: “N=” indicates number of survey respondents for that category. 

68 Chapter 5. Sources of Agency Funding and Costs of Providing Service 
HUD’s strategy of spreading its available funding across a broad spectrum of agencies is evident in 

the pattern of grant approvals for LHCA applications in FY 2007 (Exhibit 5-9). When agencies are 

divided into four groups based on the amount of their grant request, there is little difference in the 

share of agencies that are awarded funding, but there are large differences in the percent of the 

requested amount that is awarded. Among agencies requesting $40,000 or less, on average HUD 

awarded 93 percent of the amount requested. As the amount requested increases, the percent awarded 

steadily declines. Agencies requesting between $60,000 and $100,000 on average receive 56 percent 

of the requested amount, while those seeking more than $100,000 receive an average of 41 percent of 

the requested amount. 

Exhibit 5-9. LHCA Awards of HUD Counseling Funding FY 2007 

$40,001 to $60,000 

Grant Request 

Up to $40,000 

79% 

Share of 

Agencies 

Funded 

75% 

107 

No. of 

Successful 

Applicants 

96 

$49,933 

Average 

Request for 

Funded 

Agencies 

$32,416 

$41,166 

Average 

Award 

$30,338 

82% 

Average 

Percent of 

Request 

94% 

$60,001 to $100,000 81% 86 $79,789 $44,326 56% 

Above $100,000 78% 62 $139,381 $57,612 41% 

Source: HUD data on funding applications and awards, FY 2007. 

Note: Based on 491 applications. 

Other common concerns voiced by counseling agencies in their comments on the survey related to the 

challenges that result from the variability in HUD funding received year to year. The variability cited 

by agencies was due both to annual fluctuations in the amounts awarded as well as the likelihood of 

being funded in successive years. Exhibit 5-10 presents summary information on LHCA applications 

for HUD counseling funding for fiscal years 2005 through 2007 to examine the degree to which 

LHCA awards do fluctuate.30 

One factor that affects LHCA awards is the total amount of counseling funds that are awarded to 

LHCAs. Between 2005 and 2006 the total amount of funding for counseling (excluding funds set 

aside for training) declined from $41.7 million to $39.1 million, with the amount dedicated to LHCAs 

declining from $15.7 million to $14.1 million. At the same time, the number of LHCAs applying for 

funding increased from 388 to 442. In both years, HUD approved funding for nearly 90 percent of all 

agencies that applied for funding. But the combination of more agencies applying and less funding 

allocated to LHCAs resulted in smaller average grants—averaging just $36,360 in 2006 compared to 

$45,368 in 2005. 

Information on individual awards to counseling agencies through intermediaries was not available, 

although the comments generally referred to concerns about variations in funding directly from HUD rather 

than funding channeled through intermediaries. 

Chapter 5. Sources of Agency Funding and Costs of Providing Service 69 

30 
Of the 347 LHCAs that had received awards in 2005, 316 reapplied in FY 2006. The vast majority of 

these agencies were refunded. But with the decline in the average award due to the increase in the 

number of agencies funded, many of these refunded agencies experienced declines in the amount of 

their grant of $10,000 or more. Including the 14 agencies whose grant applications were declined, a 

third of LHCAs receiving HUD grants in 2005 and reapplying in 2006 experienced declines of 

$10,000 or more in their HUD awards. 

Exhibit 5-10. LHCA Counseling Funding Applications and Awards FY 2005 to 2007 

Grant Request 2005 2006 2007 

Total Counseling Funding 

Total Counseling Funding* $41.7 $39.1 $41.1 

Total LHCA Awards $15.7 $14.1 $14.7 

Total Awards to Intermediaries and SHFAs $25.9 $25.0 $26.4 

Awards to LHCAs 

Number Applying 388 442 449 

Number Funded 347 387 351 

Percent Funded 89% 88% 78% 

Average Grant $45,368 $36,360 $41,884 

LHCA Re-Applications 

Number Reapplying 316 349 

Number Funded 302 299 

Number with Award Decrease of more than $10K 92 46 

Number with Award Increase of more than $10K 42 105 

Number Rejected 14 50 

Average 2005 Grant for Those Rejected 36,362 28,949 

Source: HUD data on funding applications and awards, FY 2005 to 2007. 

Note: “Total Counseling Funding” excludes funds used to support counselor training. Total annual 

appropriations for the Housing Counseling Program include funds for training and so are somewhat higher than 

shown here. 

In 2007 the total funding for counseling rebounded somewhat to $41.1 million and the amount 

awarded to LCHAs also increased, but at $14.7 million remained $1 million less than the 2005 level. 

The number of LHCAs applying for funding was nearly the same as in 2006. But HUD rejected a 

larger share of agencies, funding only 78 percent of those that applied. By funding fewer agencies, 

HUD was able to increase the average award per agency, to $41,884. As a result, of those funded, 

only half as many agencies as in 2006 experienced a decrease in funding of $10,000—46 compared to 

92 in 2006. But when the higher share of rejected agencies is also taken into account, 28 percent of 

LHCAs funded in 2006 experienced a decline of $10,000 or more in HUD funding in 2007, only 

slightly lower than the 33 percent in 2006. 

These figures support agencies’ contention that a sizeable number of agencies do experience large 

fluctuations in HUD funding year to year. However, the information in Exhibit 5-10 also illustrates 

HUD’s dilemma. If HUD tries to fund a large share of agencies when applications increase or the 

70 Chapter 5. Sources of Agency Funding and Costs of Providing Service 
amount of available funding declines, then average awards have to decline. On the other hand, if they 

do try to increase or maintain the average award, then fewer agencies will be funded. In either case, 

the result is that agencies will experience fluctuating funding levels. 

Agencies’ concerns about a lack of funding may be mitigated somewhat in the coming years due to 

greater Congressional support for counseling in the wake of the current foreclosure crisis. In FY 

2008 Congress increased the total funding for housing counseling allowing HUD to make $46.8 

million available to counseling agencies either directly or through intermediaries or SHFAs. The 

NOFA indicates that $15.8 million of this total will be set aside for awards directly to LHCAs, with 

$28.5 million be awarded to intermediaries and SHFAs and $2.5 million be set aside for a new 

category of counseling agency—multi-state organizations (MSOs) that have branches in two or more 

states in addition to their home state. Many MSOs are Consumer Credit Counseling Service 

organizations affiliated with the National Foundation for Credit Counseling (NFCC). While some of 

these organizations were funded in previous years through NFCC, others applied directly to HUD for 

funding. The combination of a larger amount of funding being set aside for LHCAs than in FY 2007 

along with the reduced competition from MSOs, provides an opportunity to fund the remaining 

LHCAs at levels higher than recent years. In addition, in 2008 and 2009 NeighborWorks® America 

is making available $336 million in grants to intermediaries, SHFAs, and local counseling agencies to 

support foreclosure mitigation counseling. This substantial support for delinquency counseling 

should free up the use of HUD funding for other types of counseling. 

Taken as a whole, counseling agencies should have a much greater amount of funding in the coming 

year. However, the increase in funding may create its own challenges. One challenge will be to 

increase staffing levels quickly to absorb the additional funding. At the same, agencies will have to 

orchestrate this increased capacity so that it can be reduced when the extraordinary levels of funding 

are reduced once the foreclosure crisis eases. 

Average Costs per Client 

The survey results provide an opportunity to estimate the average cost to serve each client by 

comparing the total budget for housing education and counseling to the reported total number of 

clients assisted by the agency. Unfortunately, given the aggregate nature of the data on housing 

counseling budgets, it was not possible to create separate estimates of costs by type of education and 

counseling. The estimate is only an approximation for several reasons. First, it is likely that the 

reported budgets are not consistent in terms of the types of costs included (most notably whether they 

include allocations of organizational overhead). Second, there is some double counting of clients for 

agencies that combine both workshops and counseling services as HUD’s 9902 form instructs 

agencies to provide separate counts for clients that attend workshops and individual counseling— 

even if they are the same clients (although clients attending multiple education or counseling sessions 

should only be counted once in each category). But the reported information can provide some 

interesting insights into how much per client costs vary with agency characteristics. 

About half of all agencies have average costs per client of around $200 or less, with 25 percent under 

$100 and 22 percent between $100 and $200 (Exhibit 5-11). Another 25 percent have average costs 

between $200 and $400 and 8 percent have average costs of between $400 and $500. But while 

nearly three-quarters of agencies have average costs below $500 per client, there is a great deal of 

Chapter 5. Sources of Agency Funding and Costs of Providing Service 71 
variation in average per client costs at the upper end of the distribution, with 10 percent of agencies 

having average costs of more than $1,000 per client. Even excluding implausible values (those more 

than three standard deviations above the mean), the highest range of reported per client costs are in 

excess of $6,000 per client. Because of the lengthy distribution of average costs above $1,000, 

average costs across all agencies is fairly high ($431) compared to the median ($225). While it is 

possible that per client costs could reach these levels, given that a large majority of agencies have 

costs below $1,000 our analysis of average costs eliminates agencies in the top 5 percent of the 

distribution so that the maximum average cost included is roughly $1,600 per client. 

Exhibit 5-11. Distribution of Agencies by Per Client Cost 

30% 

25% 

25% 

22% 

20% 

15% 14% 

11% 10% 

10% 

8% 8% 

5% 

3% 

0% 

<$100 $100-$199 $200-$299 $300-$399 $400-$499 $500-$749 $750-$999 $1000+ 

Source: Abt Associates survey of HUD-approved counseling agencies. 

Note: Based on survey responses of 1,041 agencies. 

While there is not much existing information on average counseling costs per clients, one estimate 

against which these figures can be benchmarked is Collins and Baker (2005).31 These authors 

estimate an average cost per client for pre-purchase homeownership and education based on a series 

of assumptions about counseling agency costs and the intensity and type of education and counseling 

provided. Their estimates range from $583 per client (assuming 6.2 hours of education and 

counseling per client) to a high of $1,564 per client (assuming an average of 17.4 hours per client.). 

Michael J. Collins and Christi Baker, “Measuring the Delivery Costs of Prepurchase Homeownership 

Education and Counseling,” NeighborWorks America, May 2005. 

72 Chapter 5. Sources of Agency Funding and Costs of Providing Service 

31 
Our estimate includes all types of education and counseling. Our average hours of time spent per 

client (5.9) is below the low-end of the range assumed by Collins and Baker since our estimate 

includes all types of education and counseling, not just pre-purchase, and many other types of housing 

education and counseling are less time intensive (see Chapter 6 for information on average hours of 

services by type of client). Thus, our average of $431 is roughly in keeping with Collins and Baker 

given the somewhat less intensive level of services in our analysis. It is also important to bear in 

mind that the estimate by Collins and Baker is for what might best be described as an ideal method 

for providing these services, while our data represents that average experience across all agencies in 

an environment of constrained funding. 

To examine how average costs per client vary with agency characteristics, we estimated a simple 

regression model that included indicators of each agency’s total clients, client specialization, and 

agency mission type, using the categories presented for each of these variables in Chapter 3.32 In 

addition, we also included an estimate of the average hours of staff time spent per client. The 

estimate of staff time per client was based on survey responses indicating the amount of time devoted 

to a typical client for each type of counseling service including time spent in workshops, in one-onone counseling, and in case management. (Case management refers to activities conducted when the 

client is not present, including scheduling meetings, recording data, conducting follow up, and 

advocating with other organizations on the clients’ behalf.) Since agencies reported the number of 

hours spent on each client by the type of education or counseling received, we estimated a single 

weighted-average time spent per client by using the number of clients receiving each type of 

education and counseling as weights. Hours spent in workshops were divided by 10 on the 

assumption that the average workshop included 10 participants.33 

The regression model provides an estimate of how much average per client costs vary with each of 

these agency characteristics. These estimates are presented in Exhibit 5-12. The most important 

factor in explaining variations in per client costs is agency size. While agencies serving fewer than 

150 clients a year averaging $464 per client, as client volumes increase per client costs steadily 

decline, averaging only $250 for agencies serving between 500 and 999 clients per year, and as low as 

$133 for the largest agencies serving 5,000 or more clients per year. This result suggests that there 

are some efficiencies to larger scale counseling operations. 

Average costs also vary with the number of staff hours spent per client, ranging from $244 per client 

for agencies that average fewer than 2.5 hours per client to $354 per client for those that average more 

than 8 hours per client. These estimates, however, are fairly crude given the available information. 

While the average agency has as average hourly cost implied by these figures of $88 per hour, which 

seems reasonable given staff and overhead expenses, the range of hourly costs is enormous. At the 

32 The sample used in the regression model excluded 13 observations that were missing information on hours 

spent per client as well as 55 observations that had extreme values for either total cost per client (greater 

than $1,600) or total average hours per client (greater than 50). 

33 We did not have any systematic information on average workshop attendance to inform this assumption, 

but rather based this assumption on our experience in observing workshops in the past. The average of 10 

allows for a range of participation from a small number of participants to class sizes in the 20s. In any 

event, the results were only slightly affected by changes in this assumption to allow for 20 participants on 

average in workshops. 

Chapter 5. Sources of Agency Funding and Costs of Providing Service 73 
low end, 5 percent of agencies have average hourly costs of under $5 while at the high end 5 percent 

of agencies have average hourly costs that exceed $270. 

Exhibit 5-12. Variations in Average Cost Per Client by Agency Characteristics 

TOTAL CLIENTS: 

<150 $464 

150-499 $365 

500-999 $250 

1000-4999 $163 

5000 or m ore $133 

AVERAGE HOURS PER CLIENT: 

<2.5 $244 

2.5-3.99 $291 

4-7.99 $313 

8 or m ore $354 

COUNSELING SPECIALIZATION: 

Pre-purchase $320 

Pos t-purchas e $293 

Pre- and Post-purchase $288 

Renter and hom eless $252 

No specialization $311 

AGENCY MISSION: 

Housing counseling $312 

Housing/neighborhood developm ent $312 

Social service $264 

Consum er credit $254 

Legal assistance $457 

$0 $50 $100 $150 $200 $250 $300 $350 $400 $450 $500 

Estimated Cost Per Client 

Source: Abt Associates survey of HUD-approved counseling agencies. 

Note: Based on survey responses of 973 agencies. 

While there is some variation in per client costs with agency specialization in certain types of clients, 

the variation is not as large as for either client volumes or average hours spent per client. Agencies 

specializing in renter and homeless clients have the lowest average per client costs at $252 while 

those specializing in pre-purchase clients have the highest at $320. Average costs for the other 

agency types only vary between $288 and $311. 

Finally, average client costs are also found to vary with an agency’s primary mission. Agencies 

devoted to legal assistance have the highest average per client costs at $457, reflecting the highly 

74 Chapter 5. Sources of Agency Funding and Costs of Providing Service 
specialized training required for these services. The lowest per client costs are among social service 

agencies ($264) and consumer credit counseling agencies ($254). 

While the regression results help to identify some of the factors associated with the variation in 

average per client costs, it is also the case that the model only accounts for less than a fifth of the 

variation in average costs across agencies. In part the inability to explain more of the variation in 

costs reflects the relatively imprecise cost information that is available. But is likely that a significant 

amount of this variation is due to differences in how agencies provide their services. Unfortunately, 

we do not have enough information to determine either the specific factors driving these costs or 

which approaches are the most cost effective. 

Summary 

Obtaining funding for organizational operations is a significant problem for most HUD-approved 

counseling agencies. This chapter discussed the sources of funding for housing counseling, as well as 

the average cost per client assisted, and how costs vary with agency characteristics. 

The survey results suggest that no one source of funding is predominant. HUD’s Housing Counseling 

program is the single largest source, but accounts for only 14 percent of aggregate funding for the 

industry. Other federal programs, state governments, other private sector sources, and financial 

institutions are the next most important types, accounting for between 10 and 12 percent of aggregate 

funding each. However, most agencies rely on only one to three sources of funds. Most agencies 

also have fairly modest budgets for housing counseling and education—less than $100,000 per year 

for more than half of the agencies surveyed. 

By far the most common type of funding for housing counseling is HUD’s Housing Counseling 

program, with nearly three-quarters of agencies reporting some amount of funding from this source. 

However, the average HUD grant is small compared to the average amount obtained by agencies 

from most other sources. While the relatively small size of average HUD grants likely reflects a 

strategic choice to spread funding across a large number of agencies and communities, a common 

theme in comments from agencies was that the size of their HUD grants, which averaged just under 

$38,000 in FY 2007, as well as year-to-year uncertainty about the level of funding, limited their 

opportunities to build organizational capacity. These concerns are likely to be mitigated somewhat in 

the coming years with the availability in 2008 and 2009 of an additional $336 million in grants 

through NeighborWorks® to support foreclosure mitigation counseling. 

The chapter also provided rough estimates of the average costs of providing housing counseling 

services. About half of all agencies have average costs per client of around $200 or less, another third 

have average costs between $200 and $500, and about one-fifth have average costs of more than 

$500. However, 10 percent of agencies having average costs of more than $1,000 per client, resulting 

in a high average across all agencies ($431) compared to the median ($225). 

The chapter used a regression model to estimate how much average per client costs vary with each of 

these agency characteristics. The most important factor in explaining variations in per client costs is 

agency size. Per client costs decline as client volumes increase, suggesting that there is some 

efficiency to larger scale counseling operations. Average costs also vary with the number of staff 

Chapter 5. Sources of Agency Funding and Costs of Providing Service 75 
hours spent per client, with agencies averaging fewer than 2.5 hours per client spending about $100 

less per client than agencies averaging more than eight hours per client. 

While there is some variation in per client costs with agency specialization in certain types of clients, 

the variation is not as large as for either client volumes or average hours spent per client. Agencies 

specializing in renter and homeless clients have the lowest average per client costs, while those 

specializing in pre-purchase clients have the highest. Average costs also vary somewhat by agency 

mission, with agencies whose primary mission is legal assistance having the highest average per 

client costs and social service agencies and consumer credit counseling agencies having the lowest 

per client costs. 

76 Chapter 5. Sources of Agency Funding and Costs of Providing Service 
Chapter Six. Characteristics of Education and 

Counseling Services 

In this chapter we present information on the characteristics of education and counseling services. 

The chapter draws heavily upon the agency survey. The first part of the chapter presents information 

on the typical numbers of hours of services provided to clients for different types of education and 

counseling. Given their importance for the industry, the survey gathered more detailed information 

on the characteristics of pre-purchase education and counseling as well as counseling for delinquent 

homeowners. The final two sections of the chapter provided a more detailed profile of each of these 

types of services. 

Intensity of Education and Counseling Services 

Each respondent to the agency survey was asked to estimate the number of hours spent working with 

a “typical” client in group sessions (i.e., workshops), one-on-one counseling, and in case management 

activities without the client present. The “typical” level of effort was defined as the process most 

commonly followed with the agency’s clients. The education and counseling service categories were 

based on HUD’s 9902 form, and so there is some overlap in the categories of clients—most notably 

for pre-purchase workshop and pre-purchase counseling clients. In these cases, the survey’s intention 

was for agencies to estimate the number of hours for clients that were primarily assisted through one 

type of service or the other. 

Exhibit 6-1 presents the median responses for each type of client and each type of service. 

“Workshop clients” are clients who were primarily assisted through group sessions and “counseling 

clients” are clients who were primarily assisted through one-on-one counseling. However, 

“workshop” clients often also receive counseling and occasionally “counseling” clients attend 

workshops; both groups of clients may also receive case management services. As a result, Exhibit 6­

1 provides a median number of hours of services provided for all three service types (group sessions, 

one-on-one counseling, and case management), for every type of client (e.g., clients attending postpurchase workshops, clients attending predatory lending workshops, and clients receiving mortgage 

delinquency counseling). We also present the range of responses representing the 25th and 75th 

percentiles for each response to give an indication of how much variation there is in service intensity 

across agencies. 

Starting with workshop clients, pre-purchase homebuyer workshops are the most time intensive, with 

a median of eight hours per client. This is much more intensive than other types of workshops, as 

post-purchase and predatory lending workshops are generally two hours, while fair housing 

workshops are typically one hour. The survey also found that it is not uncommon for workshop 

attendees to also receive one-on-one counseling. For those attending homebuyer workshops, the 

median agency also provides 1.5 hours of individual counseling. For all other types of workshops, 

the median counseling time per client was one hour. 

Chapter 6. Characteristics of Education and Counseling Services 77 
Exhibit 6-1. Estimated Number of Hours of Services for Typical Clients 

Group Sessions 

One-on-One Total 

Hours 

Range Range Range 

( 5 – 8 1.5 0 – 3 1.0 0.5 – 2 10.0 

2 – 4 1.0 1.0 5.7 

2.0 1.0 0 – 2 1.0 0 – 2 4.0 

) 1.0 0.5 – 2 1.0 1 – 2 1.0 0.5 – 2 4.0 

( 0 – 6 2.0 2 – 5 2.0 1 – 3 8.0 

i ( ) 0.0 0 – 2 3.0 2 – 5 2.0 1 – 4 7.0 

i 0.0 0 – 0 2.0 1.0 0.5 – 2 3.0 

0.0 0 – 1 2.0 1 – 3 1.0 1 – 2 4.0 

) 0.0 0 – 2 2.0 1 – 3 1.0 1 – 2 4.0 

0.0 0 – 1 1.5 1 – 3 1.0 1 – 2 4.0 

Counseling Case Management 

Type of Client Median Median Median Median 

Workshop 

Pre-purchase Homebuyers N=770) 8.0 

Post-purchase Homeowners (N=240) 2.0 0 – 2.5 0.5 – 2 

Predatory Lending (N=198) 2 – 3 

Fair Housing Issues (N=114

Counseling 

Pre-purchase homebuyers N=823) 2.0 

Mortgage Del nquency N=560

Home Equity Convers on Mortgages 

(N=234) 1 – 2 

Mortgage refinancing/home 

improvement (N=289) 

Renters (N=464

Homeless (N=210) 

Source: Abt Associates survey of HUD-approved counseling agencies. 

Notes: Respondents were asked to estimate the number of hours of services received by the "typical" client of 

each type. "Typical" was defined as the process followed by the majority of the agency's clients. 

"Range" shows the 25th and 75th percentile responses. Median for “Total Hours” is estimated by first summing 

responses for each service category for each respondent and then estimating the median total hours. For this 

reason, the sum of the medians for each service category does not equal the median Total Hours. 

Counseling clients of all types generally receive two hours of counseling, with delinquency 

counseling somewhat longer (three hours) and homeless counseling slightly shorter (1.5 hours). 

However, there is a fairly broad range across agencies in the duration of both pre-purchase and 

delinquency counseling, with a range of between two and five hours across agencies for both types of 

counseling. All other types of counseling have a range of one to three hours across agencies. Clients 

that primarily receive counseling generally do not attend workshops, with the exception of prepurchase clients, for whom two hours of group sessions are typically combined with two hours of 

counseling. Again, there is a fairly broad range in the use of workshops in conjunction with prepurchase counseling clients, with a range from zero to six hours across agencies. (The intensity of 

pre-purchase education and counseling is examined in more detail in the next section of this chapter.) 

In addition to time spent with clients, providing education and counseling services also entails a 

variety of case management activities when the client is not present. These activities include 

scheduling meetings, recording data, conducting follow up, and advocating with other organizations 

on the clients’ behalf. Agencies report that most clients require about one hour of case management. 

Pre-purchase and delinquency counseling clients have somewhat higher case management demands, 

with a median of two hours per client. In general, case management time ends up accounting for onequarter to one-third of the total hours spent serving the typical client. 

Mortgage delinquency counseling clients have the broadest range of case management time (one to 

four hours), with agencies at the 75th percentile reporting four hours of case management time. The 

more intensive case management for these clients likely reflects the need for advocacy on behalf of 

78 Chapter 6. Characteristics of Education and Counseling Services 
the client with lenders. The following comments from the agency survey spoke to the issue of how 

time consuming delinquency client cases can be: 

“...the cases that we are seeing today are much more complicated and require a great deal of 

man hours to complete. In the past we have prided ourselves in the fact that we follow our 

clients throughout the process. It is getting more and more difficult to do this.” (Housing 

counseling agency in IL) 

“[Delinquency and Default] counseling is very labor intensive and it should be realized that 

these sessions take twice as long and have much more follow up and case management. No 

funding is provided for discretionary budget items (admin costs, etc), and this is desperately 

needed! (Housing counseling agency in MD) 

Considering the total time spent in group sessions, one-on-one counseling, and case management, the 

most time intensive services are for pre-purchase counseling. Those who primarily attend prepurchase workshops receive 10 hours of services, while those who primarily receive pre-purchase 

counseling, receive 8 hours of services. The second most intensive type of service is mortgage 

delinquency counseling, with the typical counseling clients receiving 7 hours of services and typical 

workshop clients receiving 5.7 hours. The third most intensive type of service is post-purchase 

workshops, with the typical client receiving 5.7 hours of services. All other types of clients generally 

receive 3 or 4 hours of services. 

Pre-Purchase Education and Counseling 

There is known to be significant variation in the way agencies approach the delivery of pre-purchase 

homebuyer education and counseling.34 Some agencies emphasize group sessions supported by some 

amount of individual counseling. Other agencies rely primarily on one-on-one counseling. Agencies 

may also channel most clients through a standard set of education and counseling services, while 

others may begin by assessing a client’s individual needs to determine the appropriate mix of 

education and counseling services. Some of this variation may reflect differences in the types of 

clients served, with some agencies serving more clients that are ready to buy a home in the next few 

months (including those who have had an offer accepted on a home and are seeking counseling to 

qualify for a loan or grant), while others may primarily serve clients that will need a much longer time 

to be homeownership-ready. Yet, while it well known that this diversity in approaches exists, there is 

little systematic information available to document the extent of this diversity. This section presents 

information gathered through the agency survey to document the range of approaches used in the 

industry to provide pre-purchase education and counseling. 

Use of Group Sessions and Individual Counseling 

A key distinction in assisting individuals to prepare for homeownership is whether the assistance is 

provided in individual or group sessions. While there are many benefits of individual counseling, 

there are a variety of reasons why group sessions may be preferred. One strong rationale for group 

sessions is the efficiency of serving a large number of clients in a single session. Given the 

See, for example, McCarthy and Quercia (2000). 

Chapter 6. Characteristics of Education and Counseling Services 79 

34 
challenges of funding housing counseling, the cost efficiency of this approach is not trivial. But 

beyond simple cost considerations, there are other advantages to group sessions. Since a key goal of 

these services is to provide clients with a clear understanding of the homebuying process, the 

presentation of this information in a classroom session is actually quite appropriate. A number of 

intermediaries also commented that group sessions had the advantage of fostering a discussion among 

participants that both helps generate questions that some individuals may not have thought of on their 

own and leads to an exchange of perspectives and experiences that helps clients realize there are other 

individuals facing similar challenges. This exchange can help clients overcome their concerns that 

homeownership is an unrealistic goal for them. 

Several intermediaries and SHFAs also noted that group sessions are an effective outreach tool for a 

counseling agency’s services because they allow the agency to schedule an initial session with a large 

number of clients at a single time. The group sessions may also be an easier point of entry for clients 

who are just beginning to explore homeownership and may feel some reluctance about meeting 

individually with a counselor and sharing information about themselves. 

At the same time, our interviews also found clear support for the benefits of one-on-one counseling, 

through which an individual’s specific circumstances and needs can be most effectively addressed. 

Many of those interviewed expressed the view that because of its personalized nature, individual 

counseling is preferable to group sessions. In addition, one-on-one counseling offers an opportunity 

to build a personal relationship with the client that can foster future contacts with the counselor and 

can lead to a more open exchange about a client’s needs. 

To the extent that there was a consensus among those interviewed, it may be that a combination of 

group sessions and individual counseling provides the greatest benefits by taking advantage of the 

strengths of each approach. One intermediary suggested that for pre-purchase counseling, a 

combination of individual and group education is highly effective because the group setting provides 

peer support and integrated learning while the one-on-one counseling can be used to “cement” the 

information from the group session. This intermediary argued that this combination is most likely to 

result in positive behavior change and provide clients with the skills and discipline required to 

become a homeowner and remain a homeowner. 

The agency survey asked respondents to indicate what share of their pre-purchase clients in the past 

12 months only attended workshops or group sessions, what share only received one-on-one 

counseling, and what share both attended a group session and received on-one-one counseling. 

Across all agencies, on average 29 percent of clients only attended group sessions, 28 percent only 

received one-on-one counseling and 42 percent of clients both attend group sessions and receive oneon-one counseling. 

A large majority of agencies report some variation in the bundle of services provided to their clients. 

Only 94 out of the 904 agencies that responded to this survey question reported that 100 percent of 

their clients fell into a single category. Nonetheless, most agencies do tend to specialize in a specific 

approach. Exhibit 6-2 presents information on the share of agencies that report that a majority of 

their clients (51 percent or more) fall into one of the three approaches to assisting pre-purchase 

clients: workshops only, one-on-one counseling only, or both workshops and one-on-one counseling. 

Agencies that did not report a majority of their clients (at least 51 percent) using one of these three 

80 Chapter 6. Characteristics of Education and Counseling Services 
approaches are identified as using a “mixed approach.” Roughly one fifth of agencies provide most 

of their clients workshops only, another fifth provide most of their clients one-on-one counseling 

only, and two fifths provide most of their clients both workshops and one-on-one counseling. 

Another 21 percent of agencies use a mixed approach. 

Exhibit 6-2. Distribution of Counseling Agencies by Predominant Approach to Assisting 

Pre-Purchase Clients 

Only 

ly 20% 77% 9% 13% 

i ly 21% 9% 80% 12% 

38% 12% 9% 79% 

21% 34% 30% 36% 

29% 28% 43% 

Average Agency Share of Clients that: 

Agency's Approach to Pre-Purchase 

Education/Counseling 

Share of 

Agencies Only Attend 

Workshops 

Receive 

Counseling 

Both Attend 

Workshops 

and Receive 

Counseling 

Predominantly Workshops On

Predominantly Counsel ng On

Predominantly Both Workshops and Counseling 

Mixed Approach 

All Agencies 100% 

Source: Abt Associates survey of HUD-approved counseling agencies. 

Note: Based on survey responses of 904 agencies. 

For the most part, the approach used by an agency to assist pre-purchase clients is not strongly 

associated with the overall size of the agency in terms of clients served annually. The smallest 

agencies (those assisting fewer that 150 clients a year) are less likely to provide both workshops and 

counseling, but there is little variation in this share across the other size categories. Agencies that 

specialize in assisting pre-purchase clients or homeowners generally are more likely to combine 

workshops and individual counseling. Organizations whose primary missions are legal assistance or 

consumer credit counseling are also much more likely to predominantly offer individual counseling. 

Interestingly, the average hours of services provided to each client does not vary to a great degree 

with the type of approach used by an agency. Exhibit 6-3 presents the average hours of services, 

including both time in workshops and individual counseling, received by pre-purchase clients based 

on the predominant approach used by the agency. The highest average hours of services are provided 

by agencies using a “mixed approach” where neither workshops alone, counseling alone, or a 

combination of the two predominates. In these agencies clients average 9.2 hours of services. The 

next highest average (8.9 hours) is among agencies where most clients both attend workshops and 

receive individual counseling, followed by agencies where most clients attend workshops only (8.4 

hours). Agencies where most clients only receive individual counseling have the lowest average 

hours of services at 7.2 hours per client. 

Chapter 6. Characteristics of Education and Counseling Services 81 
Exhibit 6-3. Average Number of Hours of Services Per Client by Predominant Approach 

Used by Agency to Serve Pre-Purchase Clients 

Share of Agencies 

Average Hours of 

Services Per Client 

with Average Hour

Predominantly 

Workshops 

Only 

8.4 

s of Services Per Client of: 

Predominantly 

Counseling 

Only 

7.2 

Mixed 

Approach 

9.2 

All 

Agencies 

8.5 

<4 13% 33% 13% 

Predominantly 

Both 

Workshops 

and 

Counseling 

8.9 

13% 17% 

4-7.9 35% 32% 44% 36% 38% 

8-11.9 37% 19% 22% 26% 25% 

>=12 15% 16% 20% 24% 19% 

Source: Abt Associates survey of HUD-approved counseling agencies. 

Note: Based on survey responses of 891 agencies. 

Exhibit 6-3 also shows the distribution of agencies by the average hours of service received by each 

client. Most commonly, agencies provide between 4 and 7.9 hours of services, with 38 percent of 

agencies in this category. A fairly significant number of agencies provide substantially more than 8 

hours, with 25 percent providing between 8 and 11.9 hours and 19 percent providing 12 hours or 

more. Only 17 percent of agencies provide fewer than 4 hours of services. Agencies that 

predominantly only provide one-on-one counseling are most likely to fall into this category, with 33 

percent of these agencies providing fewer than 4 hours of services on average. 

Clients’ Homeownership Readiness Status 

One of the factors that may affect an agency’s approach to providing assistance to pre-purchase 

clients is how close their typical client is to being ready to purchase a home. A common distinction 

used in the industry to categorize clients’ readiness to purchase a home, and adopted on HUD’s 9902 

form for FY 2007, is whether clients will be ready to purchase a home within 90-days of counseling 

(near ready), within 90 to 180 days (short-term ready), or in more than 180 days (long-term ready). 

The counseling agency survey asked respondents to estimate the share of the pre-purchase clients 

falling into each of these categories at the time they initially seek services. As shown in Exhibit 6-4, 

across all agencies, on average an estimated 25 percent of clients were near ready, 21 percent were 

estimated to be short-term ready, and 42 percent were estimated to be long-term ready. The 

homeownership readiness status of the remaining 12 percent of clients was unknown to agencies. So 

clients were roughly divided between those that would be ready in less than 6 months (46 percent) 

and those that would be ready in more than 6 months (42 percent). 

82 Chapter 6. Characteristics of Education and Counseling Services 
Exhibit 6-4. Share of Clients by Homeownership Readiness Status 

Near Ready, 25% 

Short-term Ready, 

21% 

Long-term Ready, 

42% 

Unknown, 12% 

Source: Abt Associates survey of HUD-approved counseling agencies. 

Note: Based on survey responses of 906 agencies. 

Similar to the way that agencies were categorized in terms of the predominant approach to 

counseling, we also categorized agencies based on whether a majority (greater than 50 percent) of 

their clients fall into one of the homeownership readiness categories. For this purpose, we combined 

the near and short-term ready categories, so agencies were divided into four categories describing the 

homeownership readiness status of clients: 

1. Agencies predominantly serving near or short-term ready clients; 

2. Agencies predominantly serving long-term ready clients; 

3. Agencies predominantly serving a mixture of all types; and 

4. Agencies predominantly serving clients whose homeownership readiness status is 

unknown. 

Exhibit 6-5 shows the distribution of agencies by these categories. A little more than a third (36 

percent) of agencies predominantly assist near or short-term ready clients, a little less than a third (31 

percent) predominantly serve long-term ready clients, and about a quarter (26 percent) serve a 

mixture of client types. The remainder of agencies (7 percent) report that the homeownership 

readiness status of a majority of their clients is unknown. 

Exhibit 6-5 also shows the average hours of services (i.e., time spent in workshops or one-on-one 

counseling) provided to clients by agencies falling into each of these categories. There is a clear 

tendency for higher average hours among agencies that predominantly serve long-term ready 

Chapter 6. Characteristics of Education and Counseling Services 83 
clients—9.8 hours on average compared to 7.7 hours on average for agencies serving predominantly 

near or short-term ready clients. 

Exhibit 6-5. Distribution of Agencies by Homeownership Readiness Status of Clients 

Mix of Near, Predominan 

Predominantly Predominantly Short-term, tly 

Near or Short- Long-term and Long-term Unknown All 

term Ready Ready Ready Status Agencies 

Share of All Agencies 36% 31% 26% 7% 100% (N=906) 

Average Hours Per 7.7 9.8 8.3 7.2 8.5 Client (N=893) 

Distribution of Agencies by Predominant Approach to Counseling 

Predominantly 

Workshops Only 39% 24% 24% 13% 100% 

(N=902) 

Predominantly 

Counseling Only 37% 36% 18% 9% 100% 

(N=902) 

Predominantly Both 

Workshops and 36% 32% 29% 4% 100% 

Counseling (N=902) 

Mixed Approach 31% 33% 32% 5% 100% (N=902) 

Source: Abt Associates survey of HUD-approved counseling agencies. 

Note: “N=” indicates number of survey respondents for that category. 

Finally, Exhibit 6-5 also shows the distribution of agencies across the homeownership readiness 

status categories for each type of agency by their predominant approach to providing counseling. 

One difference that stands out is that agencies the predominantly provide workshops are somewhat 

less likely to serve mostly long-term ready clients. These agencies are also more likely to have a 

majority of clients whose homeownership readiness status is unknown, reflecting the fact that absent 

individual counseling they cannot assess the homeownership readiness status. 

Assessment of Clients’ Needs 

Another way in which agencies may vary in their approach to delivering services to pre-purchase 

clients is the extent to which they conduct an assessment of their clients’ circumstances in order to 

tailor the specific services provided to meet their specific needs. The agency survey asked whether 

most clients served in the past 12 months received a standard set of services without a needs 

assessment, whether clients’ needs were assessed using a formal process driven by a checklist or 

software, or whether clients’ needs were assessed using an informal process without the aid of 

checklists or software. As shown in Exhibit 6-6, 39 percent of agencies reported that they provide 

most clients with a standard set of services without conducting a needs assessment. Of the remainder, 

37 percent conduct a formal needs assessment prior to determining which services to offer the client, 

84 Chapter 6. Characteristics of Education and Counseling Services 
while 24 percent conduct an informal assessment. Agencies that predominantly provide workshops 

were more likely than other agencies (50 percent) to provide a standard set of services to most clients 

without conducting an individual needs assessment. 

Exhibit 6-6. Distribution of Agencies by Use of Client Needs Assessment Process 

Formal Needs 

Most Clients Assessment is 

Receive Standard Done to Determine 

Set of Services, Client Services, 

39% 37%

Informal Needs 

Assessment is 

Done to Determine 

Client Services, 

24% 

Source: Abt Associates survey of HUD-approved counseling agencies. 

Note: Based on survey responses of 908 agencies. 

Characteristics of Pre-Purchase Workshops 

The agency survey also gathered information on the approaches used by agencies in their prepurchase workshops. First, agencies were asked to identify all of the curricula used in their prepurchase workshops. Their responses are presented in Exhibit 6-7. 

On average, agencies use two different curricula in their pre-purchase workshops. Most common is 

for agencies to use materials that they developed themselves: 55 percent of agencies reported that 

they rely on their own materials, including 13 percent that reported they rely solely on their own 

materials. Forty-seven percent of survey respondents reported relying on some “other” curricula, 

including 10 percent relying solely on these materials. The “other” category includes a wide 

assortment of sources, including state agencies, HUD, intermediaries, and financial institutions. The 

preponderance of agencies using their own materials (or materials developed by states or 

intermediaries) likely reflects to some degree the efforts of agencies to tailor their workshops to local 

circumstances or the specific needs of the population they serve. 

Chapter 6. Characteristics of Education and Counseling Services 85 
Exhibit 6-7. Workshop Curriculum 

13% 11% 10% 

3% 

42% 

30% 

37% 

31% 

23% 17% 

1% 0% 0% 

10% 

20% 

30% 

40% 

50% 

60% 

Share of Agencies Reporting Use 

Agency's Own Other "Realizing the "Money Smart" "CreditSmart" "Keys to 

Materials American Dream" (FDIC) (Freddie Mac) Homeownership" 

(NeighborWorks®) (NFCC) 

Used Alone Used with Another Curriculum 

Source: Abt Associates survey of HUD-approved counseling agencies. 

Note: Based on survey responses of 915 agencies. 

Among the standard curricula developed by national organizations, the most common is 

NeighborWorks® “Realizing the American Dream,” used by 41 percent of agencies, including 11 

percent that rely solely on this curriculum. The next most common national curricula were “Money 

Smart,” developed by the FDIC and used by 32 percent of agencies, “CreditSmart®,” developed by 

Freddie Mac and used by 23 percent of agencies, and “Keys to Homeownership,” developed by 

NFCC and used by 20 percent of agencies. 

Realizing the American Dream and Keys to Homeownership are comprehensive pre-purchase 

education curricula, with modules on assessing readiness to buy a home, budgeting and credit, 

financing and home, selecting a home, and maintaining a home and finances. The topics covered by 

these curricula are consistent with the National Industry Standards for Homeownership Education 

developed in 2007 by NCHEC.35 Money Smart is primarily a financial literacy education curriculum, 

focusing on banking services, money management, savings, and credit. The last module of the 

Money Smart curriculum covers the pros and cons of owning a home, assessing purchase readiness, 

the steps required to buy a home, and mortgage terms and products. CreditSmart® is also primarily a 

The standards can be found at www.homeownershipstandards.com. 

86 Chapter 6. Characteristics of Education and Counseling Services 

35 
financial literacy curriculum, focused on helping consumers understand, build, and maintain better 

credit, but it includes more detailed modules on how to prepare for homeownership and obtain a 

mortgage and how to preserve homeownership post-purchase. It is important to remember that only a 

small share of agencies reported using one of these four curricula on its own; generally, agencies use 

Money Smart, CreditSmart®, Realizing the American Dream, and Keys to Homeownership in 

conjunction with other curricula. 

The agency survey also gathered information on the participation in homeownership education 

sessions by non-agency staff with expertise in various aspects of the home purchase process. The use 

of non-agency staff as presenters was extremely common, with only 12 percent of agencies reporting 

they did not have any outside participants. The private sector is strongly represented. As shown in 

Exhibit 6-8, the most common participants are mortgage lenders (77 percent) and real estate agents 

(72 percent), followed by home inspectors (54 percent) and insurance agents (46 percent). 

Government agencies providing homebuyer assistance (34 percent) and other non-profit organizations 

(38 percent) are also common participants. Less common are attorneys (30 percent), title or escrow 

agents (28 percent), tax advisors or financial planners (13 percent), and environmental/energy experts 

(12 percent). 

Exhibit 6-8. Use of Outside Presenters in Homebuyer Workshops 

Share of Agencies Reporting Use 

Mortgage Lenders 

Real Estate Agents 

Home Inspectors 

Insurance Agents 

Other Non-Profit 

Government Agencies 

Attorneys 

Title or Escrow Agents 

Tax Advisors/Financial Planners 

Environmental/Energy Experts 

None 

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 

12% 

12% 

13% 

28% 

30% 

34% 

38% 

46% 

57% 

72% 

77% 

Source: Abt Associates survey of HUD-approved counseling agencies. 

Note: Based on survey responses of 913 agencies. 

Chapter 6. Characteristics of Education and Counseling Services 87 
A final issue examined in the agency survey is the rate at which clients drop out of multi-session, prepurchase homebuyer workshops before the course sequence is completed. Across all agencies, the 

average drop out rate reported for pre-purchase workshops was 18 percent of clients. For a large 

share of agencies, drop outs are fairly rare, with 40 percent of agencies reporting a drop out rate of 

less than 10 percent (Exhibit 6-9). Another 29 percent of agencies report a client drop-out rate of 

between 10 and 24 percent and 20 percent of agencies reported a drop-out rate of between 25 and 49 

percent. Finally, 11 percent of agencies reported that half or more of their workshop clients dropped 

out prior to finishing their education. 

Exhibit 6-9. Share of Agencies by Pre-Purchase Workshop Drop-Out Rate 

40% 

<10% 20% 

11% 

10-24 % 

25-49% 

50%+ 

Drop-Out Rate 

29% 

Source: Abt Associates survey of HUD-approved counseling agencies. 

Note: Based on survey responses of 905 agencies. 

For the most part, we did not find a strong association between the drop-out rate and the number of 

hours of services offered to clients on average, with a drop-out rate of 20 percent among agencies 

averaging more than 12 hours of services compared to 17 percent for those averaging fewer than 4 

hours. There was some association with whether an agency specialized in serving near or short-term 

ready clients, Agencies that predominantly served these clients had a drop-out rate of 15 percent 

compared to a drop-out rate of 22 percent for agencies that predominantly served clients that were 

long-term ready for homeownership. 

88 Chapter 6. Characteristics of Education and Counseling Services 
Counseling to Resolve Mortgage Delinquency 

The agency survey also asked a few specific questions about agencies’ approaches to providing 

mortgage delinquency counseling, including the degree to which counseling is provided over the 

phone, in person, or by other methods, the causes of clients’ mortgage delinquencies, and the types of 

assistance agencies provide as part of delinquency counseling. The survey findings on each of these 

topics are presented in the sections that follow. 

Format of Mortgage Delinquency Counseling 

HUD’s Housing Counseling Handbook has long stressed a strong preference for conducting 

counseling in face-to-face settings. But in part due to the specific needs of clients facing foreclosure 

or eviction, the recently published Final Rule for the Housing Counseling Program revised the 

program regulations to allow for alternative formats when it is in the best interest of clients to do so.36 

This change in the rule reflects the general consensus that telephone counseling can be an effective 

means of reaching out to delinquent homeowners both because of the convenience it offers in being 

able to seek assistance from any location and at any time, and because of the anonymity it provides 

for an initial contact on a very sensitive issue. 

As noted in Chapter 2, since 2006 there has been a sharp rise in the number of homeowners facing 

foreclosure and seeking counseling assistance. The increasing demand for mortgage delinquency 

counseling has put significant strain on the resources of many agencies to respond to the growing 

number of clients seeking their assistance. Among the responses to the crisis that have been 

developed by the public and private sector has been the establishment of counseling telephone call 

centers that can handle a high volume of clients from all over the country at all hours of the day and 

all days of the week. The most prominent of these efforts is through the Hope Now alliance involving 

counselors, lenders, and industry organizations. These efforts have undoubtedly made it possible to 

reach out to a much larger number of distressed homeowners than would be possible solely with inperson counseling. There can be challenges, however, in coordinating the activities of the call-centers 

and local counseling agencies. Several comments on the agency web survey noted the tendency for 

clients referred to local agencies from phone centers to be confused about the resources available to 

help them. As one respondent noted: 

“There are problems with customer full disclosure and the customer becomes hostile with 

local counselors or funders because they aren't receiving funding to save their homes after 

being approved by the out of area agencies serving the 800 Help Line. A better explanation 

for the local counselors and customers, of the assistance and services provided would 

improve the counseling process for customers.” (Community Action Agency in OH) 

Exhibit 6-10 presents findings from the agency survey on the distribution of agencies by the share of 

mortgage delinquency clients that are primarily counseled by telephone. Only 21 percent of agencies 

reported not counseling any delinquency clients by phone, although 25 percent reported counseling 

fewer than 10 percent of clients by this means. About a fifth of agencies (21 percent) reported 

Department of Housing and Urban Development, Housing Counseling Program; Final Rule, 24 CFR Part 

214, September 28, 2007. 

Chapter 6. Characteristics of Education and Counseling Services 89 

36 
counseling between 10 and 24 percent of their clients by phone, with 13 percent of agencies using the 

phone to counsel 25 to 49 percent of clients, and 20 percent of agencies counseling a majority of their 

clients by phone. 

Exhibit 6-10. Distribution of Agencies by Share of Delinquency Clients Counseled by Phone 

Share of Agencies 

30% 

25% 

20% 

15% 

10% 

5% 

0%

None 1-9% 10-24% 25-49% 50%+

21% 

25% 

21% 

13% 

20% 

Share of Clients Counseled by Phone 

Source: Abt Associates survey of HUD-approved counseling agencies. 

Note: Based on survey responses of 559 agencies. 

While large call centers may be the most prominent example of the growth in phone counseling for 

delinquent clients, HUD-approved agencies of all sizes report using telephone counseling to some 

degree. When agencies are categorized by the number of mortgage delinquency clients assisted in FY 

2007, there is no strong pattern for larger agencies to be more likely to use telephone counseling 

(Exhibit 6-11). Among agencies serving more than 25 delinquency clients in FY 2007, for example, 

the average share of clients counseled by telephone was between 20 and 22 percent, while agencies 

serving fewer than 25 clients assisted an average of 28 percent of clients by telephone. This likely 

reflects the fact that smaller agencies are more likely to be located in rural areas where telephone 

counseling is needed to compensate for the difficulty of traveling greater distances to meet with 

counselors in person. 

90 Chapter 6. Characteristics of Education and Counseling Services 
Exhibit 6-11. Share of Delinquency Clients Counseled by Phone by Number of Delinquency 

Clients Assisted in FY 2007 

Share of Delinquency Clients Counseled by Phone 

30% 

25% 

20% 

15% 

10% 

5% 

0%

Less than 25 25-99 100-249 250 or more

28% 

22% 

20% 20% 

Number of Delinquency Counseling Clients in FY 2007 

Source: Abt Associates survey of HUD-approved counseling agencies and HUD 9902 data for FY 2007. 

Note: Based on survey responses of 543 agencies. 

Causes of Mortgage Delinquency 

A significant challenge for counseling agencies in responding to the current wave of delinquent 

homeowners is that whereas in the past borrowers’ inability to meet their mortgage obligations tended 

to be due to some disruption in their income that made it difficult to meet what was once an 

affordable payment, mortgage delinquencies today are more likely to result from borrowers’ inability 

to handle changes in subprime mortgage payments, even without any disruptions to their income. In 

cases where borrowers are experiencing a temporary reduction in income, it may be possible to seek a 

forbearance agreement or repayment plan that gives them time to get back on their feet. Or for clients 

that have a fair amount of equity in their homes, a refinancing or loan modification may lead to a 

mortgage with more affordable payments. But in the current subprime crisis, these types of options 

are often limited. 

As subprime lending volumes reached peak levels in recent years, the share of loans with total loan to 

value ratios at or above 100 percent grew. Subprime loans also pushed the envelope on the share of 

income that borrowers devoted to housing costs, greatly exceeding the old standards of between 28 

and 33 percent of income. With little equity and limited ability to wait out temporary income 

reductions, subprime defaults often present fewer options for resolving the delinquency. The result is 

Chapter 6. Characteristics of Education and Counseling Services 91 
that subprime delinquencies are much more likely to require lenders to absorb a financial loss if the 

borrower is to have a resolution that retains ownership—either through a reduction in principle and/or 

through a reduction in interest rate (and so the value of the mortgage). Further complicating 

agencies’ efforts to seek resolutions to these defaults is that many loans have been packaged into 

trusts with varying rules regarding the options that can be presented to delinquent borrowers, making 

it difficult for counselors and loan servicers to know what options are available. 

To provide some indication of the extent to which the subprime lending crisis is evident in the 

delinquent borrowers seeking assistance from counseling agencies, the agency survey asked 

respondents to estimate the share of their delinquency clients by the primary factor that led to their 

delinquency. Exhibit 6-12 summarizes the findings from this question. Agencies reported that 56 

percent of clients became delinquent after experiencing a disruption in their income or unexpected 

non-housing expense: the loss of a job or income (30 percent), a health problem or disability (10 

percent), the divorce or death of spouse (8 percent), or an increase in non-mortgage expenses (8 

percent). In addition, 41 percent of clients got into financial difficulty due to changes in mortgage 

payments (18 percent), poor financial choices (14 percent), or mortgage fraud or having an unsuitable 

mortgage for the borrower’s initial financial situation (9 percent). 

Exhibit 6-12. Estimated Distribution of Delinquency Counseling Clients 

by Primary Cause of Delinquency 

Mortgage fraud or 

unsuitable loan 

30%

` 

Increase in nonmortgage expenses

Lost job or income product for borrower

9%

Poor financial choices

14%

Health problem or 

disability 

10% 

Divorce or death of 

Increase in mortgage spouse 

8% payment

18%

Don't know/other 8% 

3% 

Source: Abt Associates survey of HUD-approved counseling agencies. 

Notes: 

Based on survey responses of 554 agencies. 

Exhibit uses average of agency reported shares. 

92 Chapter 6. Characteristics of Education and Counseling Services 
Forms of Assistance for Mortgage Delinquency Clients 

Agencies have a variety of ways in which they can assist delinquent clients, including providing 

counseling on a variety of topics and linking clients to legal and financial assistance. The agency 

survey asked agencies to identify the forms of assistance they offered to their delinquent clients. As 

shown in Exhibit 6-13, almost all agencies provided budget and debt counseling (93 percent) and 

advocacy with lenders and servicers (93 percent). A sizeable majority of agencies (69 percent) also 

provide legal assistance, either directly or through referral to other agencies. Many agencies also 

reported being able to provide direct assistance to resolve the delinquency either through providing 

assistance with refinancing to a new loan (53 percent), or providing financial assistance to meet 

mortgage payments (31 percent) or emergency home repair needs (15 percent). In their comments on 

the survey, several agencies noted that more of this type of assistance is needed: 

“Clients that are past due need the most help. Counseling alone will not help, financial 

assistance and, most importantly, the mortgage companies who helped create the problems 

need to work with the clients to modify the loans to make it affordable for the homeowners...” 

(Housing stabilization agency in FL) 

“It seems an impossible task to help all of the clients currently in need of financial assistance 

to keep their homes. We need some other financial resources to be made available at this 

time to assist the client. Too many people are suffering from having refinanced from a fixed 

rate mortgage to an adjustable rate. Pre-mortgage counseling should have been made 

mandatory for borrowers in this situation.” (Anti-poverty agency in NJ) 

Chapter 6. Characteristics of Education and Counseling Services 93 
Exhibit 6-13. Share of Agencies Offering Each Form of Assistance to Delinquent Clients 

Advocacy with 93% lenders/servicers 

Budget and debt counseling 93% 

Legal assistance (directly or 69% through referral) 

Assistance with refinancing 53% to a new loan 

Financial assistance to meet 31% mortgage payments 

Financial assistance for 15% emergency home repairs 

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 

Source: Abt Associates survey of HUD-approved counseling agencies. 

Note: Based on survey responses of 556 agencies. 

Summary 

This chapter described the characteristics of the housing counseling and education services provided 

to clients of HUD-approved agencies, with special emphasis on pre-purchase clients and mortgage 

delinquency clients. The chapter started by describing the hours that clients spend in group sessions 

(workshops) and one-on-one counseling. Homebuyer workshops are the most time-intensive of the 

workshops, lasting an average of eight hours compared to one to two hours for other types of 

workshops. Counseling clients generally receive two hours of counseling, with delinquency 

counseling somewhat longer and homeless counseling slightly shorter. Clients who primarily attend 

workshops generally also receive one to 1.5 hours of one-on-one counseling. In addition, most clients 

require about one hour of case management work that counselors do when the client is not present. 

The chapter provided additional detail on the counseling and education services provided to prepurchase clients. Pre-purchase clients typically receive between 8 and 10 hours of services, 

depending on whether they attend workshops or just do one-on-one counseling. Agencies vary in 

terms of their reliance on workshops and one-on-one counseling. About 20 percent of agencies serve 

pre-purchase clients mostly through workshops, 20 percent serve most clients through one-on-one 

counseling, 40 percent serve most clients through a combination of workshops and one-on-one 

94 Chapter 6. Characteristics of Education and Counseling Services 
counseling, and 20 percent have no dominant approach. The average hours of services provided to 

each client does not vary to a great degree with the type of approach used by an agency. 

For pre-purchase workshops, agencies use an average of two curricula, with more than half using 

materials they developed themselves either exclusively or in conjunction with another curriculum. 

Among the standard curricula developed by national organizations, the most common is 

NeighborWorks® “Realizing the American Dream.” Most agencies supplement the curricula with 

presentations from non-agency staff, such as mortgage lenders and real estate agents. Across all 

agencies, a majority of clients complete pre-purchase workshops, with an average drop-out rate of 18 

percent. 

About one third of agencies estimate that a majority of their pre-purchase clients will be ready to 

purchase within six months, another third estimate that a majority of their clients need more than six 

months, and about one quarter serve both types of clients with no majority. A small faction of 

agencies could not estimate the homeownership readiness status of a majority of their clients. 

Agencies that predominantly serve clients who need more than six months to become purchase-ready 

tend to spend more hours on average with their clients than agencies that predominantly serve clients 

who are expected to be ready to purchase within six months. 

The chapter also covered approaches to providing mortgage delinquency counseling and causes of 

mortgage delinquency. About three-quarters of agencies do some of their mortgage delinquency 

counseling by phone, although only 20 percent counsel a majority of clients by phone. Despite the 

prominence of large call centers providing foreclosure prevention counseling, we did not find that 

larger agencies are more likely to use telephone counseling than smaller agencies. In terms of the 

types of services offered, almost all agencies provide budget and debt counseling and advocacy with 

lenders and servicers. In addition, a majority of agencies provide legal assistance and assistance with 

refinancing to a new loan. Some agencies are also able to provide financial assistance to meet 

mortgage payments or emergency home repair needs. 

In terms of the factors causing clients to become delinquent on their mortgage payments, just over 

half of clients are reported to have experienced either a disruption in their income (due to loss of 

employment or income, a health problem or disability, divorce or death of a spouse) or an unexpected 

increase in non-housing expenses. The balance of clients suffered from changes in mortgage 

payments, poor financial choices, mortgage fraud, or having an unsuitable mortgage for their initial 

financial situation. 

Chapter 6. Characteristics of Education and Counseling Services 95 

Chapter Seven. Client Characteristics and 

Outcomes 

This chapter presents a profile of the clients receiving counseling from HUD-approved counseling 

agencies and the outcomes of that counseling. The chapter begins by discussing information 

collected through the counseling agency survey on how agencies recruit clients and the main sources 

of client referrals. We then present aggregate data on the race, ethnicity, and income of clients from 

the HUD 9902 report. Following a discussion of the challenges of obtaining information on 

counseling outcomes, we present available data from the 9902 on outcomes for five types of 

counseling clients: clients seeking pre-purchase homebuyer counseling; clients seeking help with 

resolving or preventing mortgage delinquency; clients seeking help converting home equity into cash 

or seeking better mortgage loan terms; clients seeking help in locating, securing, or maintaining 

residence in rental housing; and clients seeking shelter or services for the homeless. The chapter 

concludes with a discussion of the development of electronic client management systems (CMS), an 

important innovation in the counseling industry that is expected to improve data reporting and 

analysis as well as program management. 

Client Outreach 

An important issue for counseling agencies is the type and amount of outreach they conduct to reach 

potential counseling clients. While many individuals and families could benefit from education and 

counseling on a variety of housing issues, in order to take advantage of these services they first have 

to know they exist. Perhaps the most salient example of the importance of client outreach is the 

current foreclosure crisis. A key factor in helping homeowners to find a resolution to their financial 

difficulties that will allow them to retain their homes—or at least minimize their losses—is to engage 

with counselors and lenders as early as possible after their financial difficulties are evident. In 

recognition of the importance of early action, the HOPE NOW alliance was formed involving 

counselors, lenders, and other mortgage market participants with the goal of conducting intensive 

outreach to offer counseling assistance to homeowners in trouble. 

Notwithstanding the HOPE NOW alliance, the housing counseling industry is not, for the most part, 

characterized by a great deal of client outreach. A common theme of comments offered by agencies 

on the agency survey was that client outreach is hindered by a lack of funding both for outreach itself 

as well as the staffing that would be needed to serve the additional individuals brought in through 

outreach: 

“Adding to our case load is pressure from state, local and Federal housing agencies to provide 

outreach. Because these activities do not include resources to address the increase in the 

workload, the quality of our counseling is suffering.” (Housing counseling agency in IL) 

“Our major challenge is increasing and diversifying our funding to build and expand our 

current housing counseling services offered and to cover additional marketing and outreach 

expenses.” (Community Action Agency in IL) 

Chapter 7. Client Characteristics and Outcomes 97 
“Funds for administrative responsibilities, such as marketing and community outreach, 

should be made available to a greater degree. It is very costly to market and reach the clients 

who desperately need assistance.” (Neighborhood development agency in CT) 

The agency survey asked agencies to identify the most common sources of client referrals for each 

type of counseling service, with a maximum of three sources identified. Exhibit 7-1 shows the share 

of agencies identifying each type of outreach as among their most common source of clients. 

Averaging across all types of counseling services, the most common ways of reaching clients are 

passive. The single most common form is word of mouth (65 percent of agencies), followed by either 

the HUD or agency web site (49 percent). One agency commented that it viewed the listing on 

HUD’s web site as one of the biggest benefits of HUD approval: “participation as a HUD-approved 

counseling agency... has facilitated referrals of many consumers to our program” (legal services 

organization in ME). Other passive sources of clients were also fairly common, including referrals 

from other non-profit organizations (34 percent), referrals from financial institutions (31 percent), 

and, less commonly, referrals from government agencies (20 percent). Only 41 percent of agencies 

report that responses to outreach or marketing are among the 3 most common sources of clients. 

There were some notable variations in the most common sources of referrals by the type of 

counseling service: 

• HUD or agency web sites are most common as sources for delinquency and HECM 

counseling. 

• Marketing and outreach is most commonly used for all types of workshops, with 52 

percent of agencies reporting these efforts as one of the three most important sources of 

workshop participants compared to 33 percent of agencies reporting these efforts as 

important for all types of counseling clients. As one agency noted: “We currently do not 

market one-on-one counseling for fear of not having the time and resources. We get 

these clients mostly by referral or from clients finding us though the various web sites” 

(Community action agency in ME). 

• Renter and homeless clients are much more likely to be referred by other non-profits and 

government agencies and least likely to be referred through the Internet. 

• Financial institutions are an important source of referrals for HECM clients, pre-purchase 

clients, and other homeowner clients. 

• HECM clients are the least likely to be referred by word of mouth, followed by 

delinquency counseling. 

As will be discussed further in Chapter 9 on Policy Considerations, the issue of client outreach is an 

important one for the industry. To the extent that counseling can help households make better 

housing choices, it is important that they are aware of the availability of this assistance to be able to 

obtain advice and guidance early in their decision-making process. 

98 Chapter 7. Client Characteristics and Outcomes 
Exhibit 7-1. Source of Client Referrals 

(Share of Agencies reporting source as one of three most important sources of referrals) 

Homebuyer education 

workshops (N=775) 

Type of Education or 

Counseling 

73% 

Word-ofmouth 

44% 

Through 

Agency or HUD 

Web Site 

50% 

Outreach or 

Marketing 

22% 

Referral from 

Nonprofit 

Organization 

50% 

Referral from 

Financial 

institution 

17% 

Referral from 

Government 

Agency 

Post-purchase 

homeowner workshops 

(N=241) 

63% 43% 56% 30% 31% 18% 

Predatory lending 

workshops (N=116) 62% 48% 53% 35% 22% 16% 

Assistance on fair 

housing issues (N=200) 61% 52% 47% 40% 5% 22% 

Pre-purchase 

homebuyer counseling 

(N=829) 

70% 49% 46% 22% 47% 16% 

Post-purchase 

homeowner counseling 

to resolve or prevent 

mortgage delinquency 

(N=565) 

54% 70% 30% 31% 42% 20% 

Counseling related to 

Home Equity 

Conversion Mortgages 

(N=924) 

46% 68% 24% 22% 69% 13% 

Post-purchase 

counseling regarding 

mortgage refinancing 

(N=293) 

62% 52% 34% 26% 39% 16% 

Counseling related to 

locating, securing or 

maintaining residence 

in rental housing 

(N=467) 

79% 38% 33% 53% 5% 31% 

Counseling related to 

shelter or services for 

the homeless (N=211) 

Average All Services 

76% 

65% 

23% 

49%

32% 

 41% 

61% 

34%

2% 

 31% 

35% 

20% 

Source: Abt Associates survey of HUD-approved counseling agencies. 

Chapter 7. Client Characteristics and Outcomes 99 
Characteristics of Counseling Clients 

Race and Ethnicity 

In 2007, 1.7 million individuals received housing counseling services through HUD-approved 

counseling agencies. As shown in Exhibit 7-2, 54 percent of counseling clients are white, 36 percent 

are black or African American, 5 percent are another race, and 6 percent are two or more races. 

About one fifth of counseling clients are Hispanic. The racial and ethnic composition of counseling 

clients has remained stable over the past five years, with none of the categories changing by more 

than a percentage point between 2003 and 2007. Compared to the U.S. population as a whole, 

counseling clients are substantially more likely to be non-white and somewhat more likely to be 

Hispanic. 

Exhibit 7-2. Race and Ethnicity of Counseling Clients in 2007 

Percent of Percent of U.S. 

Counseling Clients Population 

Race 

White 54% 80% 

Black or African American 35% 13% 

Asian 3% 4% 

American Indian/Alaskan Native 1% 1% 

Native Hawaiian or Other Pacific Islander 1% 0% 

Two or more races 6% 2% 

Ethnicity 

Hispanic 19% 15% 

Not Hispanic 81% 85% 

Source: Abt Associates tabulations of HUD 9902 data and U.S. Census 2007 population estimates. 

Note: Based on data submitted by 1,631 agencies. 

Overall, 49 percent of the agencies surveyed serve a client population that is predominantly non-white 

(i.e., 50 percent or more of clients are some race other than white) and 51 percent serve a client 

population that is predominantly white (Exhibit 7-3). 

Exhibit 7-3. Distribution of Agencies by Share of Non-white Clients 

33% 

18% 

20% 

29% 

Total 

Percent of 

Agencies 

Less than 25% of clients are non-white 

25% to less than 50% of clients are non-white 

50% to less than 75% of clients are non-white 

75% or more of clients are non-white 

100% 

Source: Abt Associates tabulations of HUD 9902 data linked to data from the counseling agency survey. 

Note: Based on survey responses of 1,102 agencies. 

100 Chapter 7. Client Characteristics and Outcomes 
Among the different agency mission types, legal assistance agencies, agencies with a housing 

counseling mission, and housing/neighborhood development agencies are most likely to serve a 

higher than average share of non-white clients (Exhibit 7-4). (By contrast, agencies with a broad 

social service or consumer credit counseling mission are most likely to serve a predominantly white 

population.) Other agency types whose clients are likely to be more than 50 percent non-white are 

agencies that primarily provide pre-purchase homeownership counseling or a combination of pre- and 

post-purchase counseling, and agencies serving fewer than 1,000 clients per year. 

Exhibit 7-4. Percent of Agencies Serving a Client Population that is More than 50% Nonwhite, by Agency Mission, Counseling Specialization, and Client Volume 

35%

45%

50%

50%

51%

45%

42%

52%

34%

53%

58%

28%

41%

54%

55%

0% 10% 20% 30% 40% 50% 60% 70%

5000+ clients

1000 to 4999 clients

500 to 999 clients

150 to 499 clients

Less than 150 clients

CLIENT VOLUME (N=1,101)

No specialization

Rental or homeless

Pre- and post-purchase

Post-purchase

Pre-purchase

COUNSELING SPECIALIZATION (N=1,102)

Legal assistance

Consumer credit

Social service

Housing/neighborhood development

Housing counseling

AGENCY MISSION (N=1,081)

Source: Abt Associates survey of HUD-approved counseling agencies and Abt Associates tabulations of 9902 

data. 

Notes: 

Agencies are categorized as specializing in one of four types of counseling (pre-purchase, post-purchase, preand post-purchase, rental or homeless) when at least 80 percent of their clients receive that type of counseling. 

Agencies that do not have at least 80 percent of their clients receiving one of the four types of counseling are 

categorized as “no specialization.” 

“N=” indicates number of survey respondents for that category. 

Chapter 7. Client Characteristics and Outcomes 101 
With respect to ethnicity, 19 percent of the total population of housing counseling clients is Hispanic 

and 81 percent is not Hispanic (see Exhibit 7-3 above). Data from the counseling agency survey 

suggests that these clients are not evenly distributed across agencies; as shown in Exhibit 7-5, about 

one-quarter (24 percent) of agencies serve a higher than average share of Hispanic clients (i.e., 20 

percent or more of their clients are Hispanic), while three-quarters (76 percent) serve a lower than 

average share of Hispanic clients. 

Exhibit 7-5. Distribution of Agencies by Share of Hispanic Clients 

24% 

24% 

28% 

24% 

Total 

Percent of 

Agencies 

Less than 1% of clients are Hispanic 

1% to less than 5% of clients are Hispanic 

5% to less than 20% of clients are Hispanic 

20% or more of clients are non-white 

100% 

Source: Abt Associates tabulations of HUD 9902 data linked to data from the counseling agency survey. 

Note: Based on survey responses of 1,101 agencies. 

The types of agencies that are more likely to serve a higher than average share of Hispanic clients 

(i.e., more than 20 percent of clients served are Hispanic) are not the same as those likely to serve a 

majority non-white population. As shown in Exhibit 7-6, the types of agencies whose clients are 

likely to be more than 20 percent Hispanic are agencies with a housing counseling mission, agencies 

that primarily serve pre-purchase clients, and agencies that serve at least 5,000 clients per year. 

Income 

In the HUD 9902, agencies are required to report the percent of clients served that fall into the 

following income categories: less than 50 percent of the area median income (AMI), 50 to 79 percent 

of AMI, 80 to 100 percent of AMI, and more than 100 percent of AMI. According to HUD’s 

definitions, people with incomes below 50 percent of the AMI are considered very low income, while 

people with incomes between 50 and 80 percent of the AMI are low income, and people with incomes 

between 80 and 120 percent of the AMI are moderate income. 

Most clients that receive housing counseling services from HUD-approved agencies are very low 

income or low income. As shown in Exhibit 7-7, half the clients served in 2007 had incomes below 

50 percent of AMI and another 30 percent had incomes between 50 and 80 percent of AMI. 

102 Chapter 7. Client Characteristics and Outcomes 
Exhibit 7-6. Percent of Agencies Serving a Client Population that is More than 20% Hispanic, 

by Agency Mission, Counseling Specialization, and Client Volume 

AGENCY MISSION (N=1,080) 

Housing counseling 

Housing/neighborhood development 

Social service 

Consumer credit 

Legal assistance 

COUNSELING SPECIALIZATION (N=1,101) 

Pre-purchase 

Post-purchase 

Pre- and post-purchase 

Rental or homeless 

No specialization 

CLIENT VOLUME (N=1,100) 

Less than 150 clients 

150 to 499 clients 

500 to 999 clients 

1000 to 4999 clients 

5000+ clients 41% 

28% 

25% 

23% 

16% 

16% 

28% 

20% 

33% 

18% 

12% 

18% 

26% 

30% 

11% 

0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 

Source: Abt Associates survey of HUD-approved counseling agencies and Abt Associates tabulations of 9902 

data. 

Notes: 

Agencies are categorized as specializing in one of four types of counseling (pre-purchase, post-purchase, preand post-purchase, rental or homeless) when at least 80 percent of their clients receive that type of counseling. 

Agencies that do not have at least 80 percent of their clients receiving one of the four types of counseling are 

categorized as “no specialization.” 

“N=” indicates number of survey respondents for that category.

Chapter 7. Client Characteristics and Outcomes 103 
Percent of Agencies 

Exhibit 7-7. Income Distribution of Counseling Clients in 2007 

60% 

50% 

50% 

40% 

30% 

30% 

20% 

12% 

10% 8%

0% 

Less than 50% 50 to 80% 80 to 100% More than 100% 

of AMI of AMI of AMI of AMI 

Source: Abt Associates tabulations of 9902 data. 

Note: Based on survey responses of 1,631 agencies. 

Over the past 5 years, the income distribution of counseling clients has changed somewhat, with the 

share of very low income clients declining and the share of moderate income clients increasing. 

However, the magnitude of the change is not very large. The share of clients with incomes below 50 

percent of AMI dropped by 3 percentage points between 2003 and 2007 while the share of clients 

with incomes above 100 percent of the AMI increased by 3 percentage points. 

Although agencies are not required to report the income of each client served, only the number falling 

into each income category, we used the information on client incomes reported in 2007 to estimate an 

average client income level for each agency that responded to the survey.37 The average client 

income level is an estimate, for each agency, of the income of the average client who walks in the 

door of that agency. As shown in Exhibit 7-8, 27 percent of survey respondents have an average 

client income level of less than 50 percent of AMI. For these agencies, the average client is a very 

Agencies reported counts of clients in each of the following categories: income less than 50% of Area 

Median Income (AMI), income between 50 and 79% of AMI, income between 80 and 100% of AMI, and 

income above 100% of AMI. To generate an estimated average client income for each agency, we 

estimated that the average client in the less than 50% of AMI group had an income of 40% of AMI. Clients 

in the 50-79% of AMI group were estimated at 65% of AMI, and those in the 80-100% group were 

estimated at 90% of AMI. Finally, clients in the highest group were estimated at 110% of AMI. These 

estimated client incomes were then weighted based on the shares of clients in each of these categories 

reported by the agency to generate an estimate of the income level for the average client at the agency. 

104 Chapter 7. Client Characteristics and Outcomes 

37 
low income client. At the other end of the spectrum, 15 percent of agencies have an average client 

income level of more than 70 percent of AMI, signifying that these agencies’ clients tend to be at the 

upper end of the low income category or moderately low income. 

Exhibit 7-8. Distribution of Agencies by Average Client Income Level 

Number of 

Agencies 

Percent of 

Agencies 

Average client's income is less than 50% of AMI 295 27% 

Average client's income is 50-59.9% of AMI 340 31% 

Average client's income is 60-69.9% of AMI 295 27% 

Average client's income is 70% of AMI or more 166 15% 

Total 1,096 100% 

Source: Abt Associates survey of HUD-approved counseling agencies and Abt Associates tabulations of 9902 

data. 

Exhibit 7-9 compares the percentage of agencies whose average client income level is less than 50 

percent of AMI across different agency types. Among the different agency mission types, legal 

assistance agencies are substantially more likely than agencies with other missions to serve an 

average client who is very low income. Agencies with a broad social service mission are also more 

likely than average to serve this type of client. 

In terms of counseling specialization, agencies that mainly provide rental counseling and 

homelessness counseling are most likely to serve clients at the lowest income level while agencies 

primarily serving pre-purchase homebuyer clients are least likely to serve this type of client. This 

makes sense given the nature of the counseling they provide. 

The average client income level does not vary as much by agency size. However, both the smallest 

agencies and the largest agencies are somewhat more likely than mid-sized agencies to have an 

average client income level of less than 50 percent of AMI. 

Chapter 7. Client Characteristics and Outcomes 105 
Exhibit 7-9. Percent of Agencies whose Average Client Income is Less than 50% of AMI, by 

Agency Mission, Counseling Specialization, and Client Volume 

32%

26%

26%

25%

31%

42%

74%

17%

22%

14%

63%

15%

36%

22%

21%

0% 10% 20% 30% 40% 50% 60% 70% 80%

5000+ clients

1000 to 4999 clients

500 to 999 clients

150 to 499 clients

Less than 150 clients

CLIENT VOLUME (N=1,095)

No specialization

Rental or homeless

Pre- and post-purchase

Post-purchase

Pre-purchase

COUNSELING SPECIALIZATION (N=1,096)

Legal assistance

Consumer credit

Social service

Housing/neighborhood development

Housing counseling

AGENCY MISSION (N=1,077)

Source: Abt Associates survey of HUD-approved counseling agencies and Abt Associates tabulations of 9902 

data. 

Notes: 

Agencies are categorized as specializing in one of four types of counseling (pre-purchase, post-purchase, preand post-purchase, rental or homeless) when at least 80 percent of their clients receive that type of counseling. 

Agencies that do not have at least 80 percent of their clients receiving one of the four types of counseling are 

categorized as “no specialization.” 

“N=” indicates number of survey respondents for that category. 

Outcomes of Counseling Clients 

Challenges of Collecting Information on Client Outcomes 

Agencies participating in HUD’s Housing Counseling program are required to “make a reasonable 

effort to have follow-up communication with the client, when possible, to assure that the client is 

progressing toward his or her housing goal, to modify or terminate housing counseling, and to learn 

and report outcomes.”38 The annual Housing Counseling Agency Activity Report (HUD 9902) also 

requires agencies to report the outcomes achieved by all counseling clients served during each fiscal 

year, which implies that follow-up is conducted with all clients. Of note, the requirement to conduct 

 

38 Housing Counseling Program; Final Rule, Federal Register Vol. 72, No. 188, September 27, 2007, pp. 

55638-55654. 

106 Chapter 7. Client Characteristics and Outcomes 
follow-up refers specifically to counseling clients and not to those attending group sessions. In 

keeping with this, agencies are not asked to report information on the 9902 form about the outcomes 

associated with clients that solely attended workshops. 

Our interviews with intermediaries and SHFAs generated a great deal of commentary about both the 

benefits and the challenges of conducting follow-up with clients. Almost every organization we 

interviewed expressed the view that having better information about client outcomes was of great 

importance both to document the benefits associated with counseling and to provide agencies with 

information needed to evaluate their performance and modify their approaches to enhance outcomes. 

For example, information on outcomes, when linked with data on client characteristics at intake and 

the specific assistance provided, could identify specific types of clients that are most at risk of 

unfavorable outcomes and help inform efforts to develop alternative approaches to meet these clients’ 

needs. 

Follow-up is also seen as having value in maintaining connections with pre-purchase clients so that 

they are more likely to seek the agency’s assistance when they are making a major decision (such as 

selecting a specific home to purchase, choosing a mortgage to buy or refinance the home, or 

undertaking home maintenance or improvement projects) or when they experience a financial 

challenge after buying a home. If clients seek an agency’s assistance early in these processes, more 

favorable long-run outcomes are likely. 

But while we found widespread support among intermediaries and SHFAs for the benefits of followup, there was also a near-unanimous view that counseling agencies found it difficult to conduct 

effective follow-up. One significant obstacle commonly cited was a lack of funding for these 

activities. With significant demand for counseling assistance and limited funding for program 

operations, agencies generally devote few resources to follow-up. Effective follow-up can also be 

costly, both in staff time devoted to these tasks and in out of pocket costs for mailings or surveys. As 

one intermediary put it, “Anyone providing counseling would love to follow-up, but there are more 

clients to see and only so many hours in a day. Affiliates need to serve the client at the door. [To do 

follow-up] they need more staff, time, and funding.” (SHFA) 

Follow-up is also challenging because of the difficulty of making contact with former clients. Both 

pre-purchase and delinquent homeowners are quite likely to move, making it difficult to locate former 

clients. But even when agencies have valid contact information for clients, getting a response is not 

easy. Clients are reported to be unresponsive to phone calls or mailings. Agencies often attempt to 

engage pre-purchase clients in post-purchase classes, but have found that the response to these 

offerings is limited. As one SHFA representative noted in referring to pre-purchase clients who 

engaged in counseling in order to qualify for special loan programs or financial assistance, once they 

have purchased a home follow-up becomes “enormously difficult because the carrot is gone.” 

The interviews also identified a number of ways that intermediaries and counseling agencies are 

attempting to improve upon methods used for follow-up. For example, some agencies are offering 

incentives for clients to respond, such as small gift certificates or larger raffle prizes. Another 

innovative approach employed by affiliates of one intermediary was to send mailings to pre-purchase 

clients during the 12 months following their completion of counseling. If a mailing is returned with a 

forwarding address they match the address to local real estate transaction lists to identify individuals 

Chapter 7. Client Characteristics and Outcomes 107 
who purchased homes. Some agencies make use of connections with borrowers through lenders to 

monitor clients for mortgage delinquencies. In some cases this is possible because of second 

mortgages held by the counseling agency. In another case, an intermediary reported having 

established the necessary agreements with borrowers and a few lenders to be able to obtain 

information from lenders when borrowers miss payments. 

But beyond the obstacles presented by a lack of funding and the difficulty of reaching clients, several 

intermediaries and SHFAs noted that counseling agencies lack the technical skills needed to conduct 

effective follow-up. Some urged HUD to take the lead in developing effective follow-up 

methodologies and then provide both training and funding to carry out these activities. This view was 

articulated by one respondent to the agency survey who noted: 

Agencies need training on the outcome measurement tools AND the funding to track client 

outcomes. With such little funding from HUD, it is difficult to expend limited staff resources 

and financial resources to track and maintain client outcomes. (Neighborhood development 

organization in PA) 

One intermediary commented that for the purpose of documenting outcomes, it would actually be best 

if these activities were conducted by a professional research organization using sampling techniques 

and proven methods of tracking respondents over several years. 

The agency survey asked agencies to indicate all of the methods they use to conduct follow up with 

each type of education and counseling client assisted. Exhibit 7-10 shows the share of agencies that 

report using any of the identified methods for any of their education and counseling client types. 

Across all types of counseling services, follow-up was most commonly done by telephone, with 72 

percent of agencies reporting using this method. What may be most surprising about this share is that 

28 percent of agencies do not attempt follow up by telephone, likely reflecting the challenges cited in 

the interviews and survey comments about getting clients to respond to phone calls. The second most 

common method used to follow-up with clients was in-person interviews, with 40 percent of agencies 

employing this approach. As many intermediaries and SHFAs noted, it is common to ask prepurchase clients to come back to the agency for post-purchase classes or counseling as a means of 

following-up as well as providing additional services. A moderate share of agencies report using 

other methods of gather information on former clients: mail surveys (32 percent), email (22 percent), 

and contacts with other service providers to gather information (21 percent). Overall, 10 percent of 

agencies report not engaging in any attempts at follow-up. 

108 Chapter 7. Client Characteristics and Outcomes 
Exhibit 7-10. Methods of Client Follow Up Employed by Counseling Agencies 

Share of Agencies Reporting Using Specific Method Averaged Across All Types of Counseling Services 

80% 

72% 

70% 

60% 

50% 

40% 

40% 

32% 

30% 

22% 22% 21% 

20% 

10% 

10% 

0% 

Telephone In Person Mail Survey E-mail Other Contact with None 

Interview Other 

Service 

Providers 

Source: Abt Associates survey of HUD-approved counseling agencies. 

Note: Based on survey responses of 1,095 agencies. 

By asking about methods agencies used to follow-up with different types of education and counseling 

clients, we were able to examine whether the methods used vary by the type of client. However, we 

did not find much variation in the approaches used for different types of clients. In general, agencies 

tended to use more methods of follow-up with both pre-purchase and delinquent counseling clients, 

on average reporting to use 2.3 different types of approaches, compared to an average of 2.0 different 

types for all other types of education and counseling clients. The use of email was less common for 

renter and homeless clients (11 percent) while reliance on information from other service providers 

was more common (28 percent) for these clients. 

Client Outcomes as Reported in HUD 9902 

The HUD 9902 form asks agencies to indicate the outcomes realized among each type of counseling 

client. However, given the challenges of following up with clients and the lack of specificity about 

when, how often, and how follow-up should happen, the information on the outcomes of housing 

counseling reported to HUD is fairly incomplete, including significant shares of clients whose 

outcomes are simply that they are currently receiving or have completed counseling or whose 

outcomes are unknown. But while the outcome information from the 9902 data is problematic, it is 

the only systematic information that exists. This section presents aggregate 9902 data from FY 2007 

on outcomes realized by five types of clients: 

Chapter 7. Client Characteristics and Outcomes 109 
• Clients seeking pre-purchase homebuyer counseling; 

• Clients seeking help with resolving or preventing mortgage delinquency; 

• Clients seeking help converting home equity into cash or seeking better mortgage loan 

terms; 

• Clients seeking help in locating, securing, or maintaining residence in rental housing; and 

• Clients seeking shelter or services for the homeless. 

Since up to now 9902 data has been reported at an aggregate level for an agency and not at the client 

level, the data do not permit analysis of outcomes by different levels of service or different client 

characteristics of HUD 9902 data. As a result, our ability to interpret the outcome data is limited. In 

addition, we have limited ability to analyze trends in client outcomes over time because the reporting 

categories for the HUD 9902 have changed and because it is impossible to determine the extent to 

which changes over time in outcomes reflect changes in the characteristics of clients served and/or 

changes in agencies’ interpretations of the reporting categories. As a result, the information presented 

in this section provides only a snapshot of client outcomes as reported by agencies in FY 2007 for 

different types of counseling. A much richer description of client outcomes will be possible once 

HUD’s Agency Reporting Module (ARM) is operational and counseling agencies are using client 

management systems (CMS) to gather and report information on client characteristics and outcomes 

at the client level and thus permit analysis of patterns of service provision and outcomes for different 

types of clients. (The uses and implementation of CMS by the counseling industry and ARM are 

discussed in the final section of this chapter.) In addition, several major research studies of outcomes 

associated with pre-purchase counseling and with mortgage delinquency counseling are currently 

underway, with preliminary results expected as early as 2009.39 

Clients Seeking Pre-Purchase Counseling 

Exhibit 7-11 presents the outcomes reported in the HUD 9902 for clients seeking pre-purchase 

counseling in 2007. Of the more than 300,000 clients counseled in 2007, less than one-third had 

completed the counseling at the time of reporting. Most clients were reported to be still pursuing 

counseling and homeownership over varying timeframes. Only a small share of clients (4 percent) 

had withdrawn from counseling; for another 8 percent of clients counseling outcomes are not known. 

These studies include: an experimental evaluation of a pre-purchase homeownership counseling program 

operated by Consumer Credit Counseling Service of Delaware Valley sponsored by the Federal Reserve of 

Philadelphia; a HUD-funded study of housing outcomes of pre-purchase homebuyers and homeowners 

seeking help to resolve or prevent delinquency or default; and an evaluation of NeighborWorks® 

America’s National Foreclosure Mitigation Counseling Program. 

110 Chapter 7. Client Characteristics and Outcomes 

39 
Exhibit 7-11. Outcomes for Clients Seeking Pre-Purchase Counseling, FY 2007 

Number of Percent of 

Outcome Clients Clients 

Completed counseling: 

Purchased housing 70,492 23% 

Entered lease purchase program 978 <1% 

Decided not to purchase housing 13,546 4% 

Total 85,016 28% 

Continuing counseling or preparing for homeownership: 

Client will be mortgage ready within 90 days 74,218 24% 

Client will be mortgage ready between 90 and 180 days 51,858 17% 

Client is receiving long term (> 180 days) counseling 60,091 19% 

Total 186,167 60% 

Withdrew from counseling 12,877 4% 

Other 24,329 8% 

Total clients seeking pre-purchase counseling 308,389 100% 

Source: Abt Associates tabulations of HUD 9902 data. 

Note: Based on data submitted by 1,577 agencies. 

Of the approximately 85,000 clients who completed counseling, the vast majority purchased housing. 

About one-sixth of the clients that completed counseling decided not to purchase housing and a very 

small fraction (about 1,000 clients) entered into lease purchase programs. Without further 

information about the income and credit of these clients and the types of mortgages they received and 

homes they purchased, it is impossible to assess to what extent the high share of counseled clients that 

go on to purchase homes is a positive outcome. 

Post-Purchase Clients Seeking Help with Mortgage Delinquency 

Exhibit 7-12 presents the outcomes reported in the HUD 9902 for the more than 260,000 clients that 

sought help with resolving or preventing mortgage delinquency in 2007. About half the clients (52 

percent) completed counseling within the fiscal year, another 33 percent was still receiving 

counseling, and 3 percent withdrew from counseling. Counseling status is not known for 12 percent 

of clients. 

Chapter 7. Client Characteristics and Outcomes 111 
Exhibit 7-12. Outcomes for Clients Seeking Help with Resolving or Preventing Mortgage 

Delinquency, FY 2007 

Counseled but unknown whether remained in home: 

Counseled and referred to another social service or emergency 

assistance agency 

Counseled and referred for legal assistance 

Entered debt management plan 

Bankruptcy 

Total 

Outcome 

Counseled and remained in home: 

Brought mortgage current 

Mortgage refinanced 

Mortgage modified 

Received second mortgage 

Initiated forbearance agreement/repayment plan 

Obtained partial claim loan from FHA lender 

Total 

Counseled and did not remain in home: 

Executed a deed-in-lieu 

Sold property/chose alternative housing solution 

Pre-foreclosure sale 

Mortgage foreclosed 

Total 

Currently receiving counseling 

Withdrew from counseling 

Other 

Total clients seeking help with resolving or preventing mortgage 

delinquency 

19,890 

8,312 

12,673 

14,592 

55,467 

Number of 

Clients 

Percent of 

Clients 

24,957 9% 

2,657 1% 

8,174 3% 

1,060 <1% 

24,318 9% 

875 <1% 

62,041 23% 

836 <1% 

8,235 3% 

5,128 2% 

4,834 2% 

19,033 7% 

8% 

3% 

5% 

6% 

21% 

88,753 33% 

6,672 3% 

33,023 12% 

264,989 100% 

Source: Abt Associates tabulations of HUD 9902 data. 

Note: Based on data submitted by 1,577 agencies. 

Of the approximately 136,000 clients that completed counseling during the year, 62,041 (23 percent) 

were able to remain in their homes following the counseling. The most common solutions for these 

clients were bringing the mortgage current and initiating a forbearance agreement or repayment plan. 

Mortgage modifications were also somewhat common. These last two solutions both require 

interaction between the client or counselor and the mortgage lender or servicer, something that 

agencies described as a major challenge in providing effective foreclosure mitigation counseling (see 

Chapter 9). 

About 19,000 of the 136,000 clients (7 percent) that completed counseling for mortgage delinquency 

were not able to remain in their homes. The majority of these clients were able to sell their homes, 

112 Chapter 7. Client Characteristics and Outcomes 
some through pre-foreclosure or short sales, but 4,384 of 19,033 clients (25 percent) that were not 

able to remain in their homes ended up in foreclosure. 

The 4,834 clients that ended up in foreclosure account for 4 percent of all clients that completed 

counseling in 2007. However, we do not have comparable outcome information for approximately 

55,000 of the 136,000 clients (40 percent) who completed counseling and were referred to other 

agencies, referred for legal assistance, entered into debt management plans, or declared bankruptcy. 

It is not known how many of these clients were able to remain in their homes and how many ended up 

in foreclosure. 

The fact that outcome information is not available for a substantial share of the clients that completed 

mortgage delinquency counseling reflects the difficulties discussed above related to conducting 

follow-up with counseling clients, particularly when the amount of counseling provided is low, 

making it less likely that the client would develop a strong relationship with the counselor or agency. 

As shown in Chapter 6, the average across all agencies was for clients seeking assistance in resolving 

a mortgage delinquency to receive 3 hours of counseling, although a quarter of agencies reported 

spending 2 hours or less. 

Clients Seeking Help Converting Home Equity into Cash or Seeking Better Mortgage Loan 

Terms 

The HUD 9902 for 2007 combines outcomes for two distinct groups of clients: (1) clients seeking 

help converting home equity into cash (HECM counseling) and (2) clients seeking better mortgage 

loan terms (mortgage refinance counseling). As a result, interpreting outcomes is more challenging 

than for other types of counseling clients. Overall, 54 percent of HECM and mortgage refinance 

clients completed their counseling within the year and resolved their issue in some way, 4 percent 

were counseled and referred to another agency for help, and 12 percent were still receiving 

counseling (Exhibit 7-13). Only 1 percent of clients were known to have withdrawn from counseling; 

however, counseling status and outcomes were unknown for 29 percent of clients. 

Among the approximately 110,000 clients that completed HECM or mortgage refinance counseling in 

2007 and fully or partially resolved their issue, the most common outcome was to obtain a HECM. 

About 65,000 clients, or 60 percent of those that completed counseling, took out a HECM. Another 

6,000 clients received HECM counseling but decided not to take one out. About the same number of 

clients received a home equity or home improvement loan or other home repair assistance, but this 

may include mortgage refinance clients as well as HECM clients. Another common outcome, which 

probably primarily applies to mortgage refinance counselees, is to have completed financial 

management or budget counseling. 

Chapter 7. Client Characteristics and Outcomes 113 
Exhibit 7-13. Outcomes for Clients Seeking Help Converting Home Equity into Cash or 

Seeking Better Mortgage Loan Terms, FY 2007 

Fully or partially resolved issue: 

Obtained a Home Equity Conversion Mortgage (HECM) 

Obtained a non-FHA reverse mortgage 

Received home equity or home improvement loan or other home 

repair assistance 

Received consumer loan (unsecured) 

Counseled on HECM; decided not to obtain mortgage 

Mortgage refinanced 

Sold house/chose alternative housing solution 

Completed financial management/budget counseling 

Completed home maintenance counseling 

Counseled and utilities brought current 

Total 

Outcome 

64,735 

585 

6,231 

250 

6,027 

3,533 

729 

18,531 

3,491 

5,417 

109,529 

Number of 

Clients 

32% 

0% 

3% 

0% 

3% 

2% 

0% 

9% 

2% 

3% 

54% 

Percent of 

Clients 

Counseled and referred to another agency: 

Counseled and referred to other social service agency 

Counseled and referred for legal assistance 

Total 

Currently receiving counseling 

Withdrew from counseling 

Other 

Total clients seeking help converting home equity into cash or 

seeking better mortgage loan terms 

4,762 

3,739 

8,501 

23,442 

2,435 

58,888 

202,795 

2% 

2% 

4% 

12% 

1% 

29% 

100% 

Source: Abt Associates tabulations of HUD 9902 data. 

Note: Based on data submitted by 1,577agencies. 

Clients Seeking Help in Locating, Securing, or Maintaining Residence in Rental Housing 

In FY 2007, approximately 380,000 clients of HUD-approved counseling agencies received help in 

locating, securing, or maintaining residence in rental housing (Exhibit 7-14). About 280,000 of the 

380,000 clients counseled (74 percent) completed the counseling. Another 49,000 clients (13 

percent) were still receiving counseling at the time of reporting, and about 5,400 clients (1 percent) 

were known to have dropped out of counseling. Outcomes were not known for 12 percent of rental 

counselees. 

Among the 173,000 clients that completed counseling and were not referred to another agency, about 

two-thirds remained in their current housing, some having received assistance in making rental or 

utility payments or resolving disputes with landlords. The remaining third had found alternative 

housing or received housing search assistance. 

114 Chapter 7. Client Characteristics and Outcomes 
Approximately 107,000 clients were referred to another agency after receiving counseling. The 

largest share of these clients (about 40 percent) were advised on recertification for HUD or another 

subsidy program. In addition, about 20 percent of these clients were referred for legal assistance with 

eviction. 

Exhibit 7-14. Outcomes for Clients Seeking Help in Locating, Securing, or Maintaining 

Residence in Rental Housing, FY 2007 

Counseled and referred to another agency: 

Counseled and referred to agency with rental assistance program 

Advised on recertification for HUD/other subsidy program 

Counseled and referred to other social service agency 

Counseled and referred to legal aid agency for fair housing 

assistance 

Counseled and referred to legal aid agency for assistance with 

eviction 

Total 

Outcome 

Counseled and remained in current housing: 

Decided to remain in current housing situation 

Obtained temporary rental relief 

Resolved issue in current tenancy 

Entered debt management/repayment plan 

Counseled and utilities brought current 

Resolved security deposit dispute 

Total 

Counseled and found/sought alternative housing: 

Received housing search assistance 

Found alternative rental housing 

Total 

Currently receiving counseling 

Withdrew from counseling 

Other 

Total clients Seeking Help in Locating, Securing, or Maintaining 

Residence in Rental Housing 

14,262 

47,553 

18,458 

5,057 

21,967 

107,297 

Number of 

Clients 

Percent of 

Clients 

48,249 13% 

21,330 6% 

12,756 3% 

10,801 3% 

16,667 4% 

3,461 1% 

113,264 30% 

41,714 11% 

17,555 5% 

59,269 16% 

4% 

13% 

5% 

1% 

6% 

28% 

48,851 13% 

5,449 1% 

45,876 12% 

380,006 100% 

Source: Abt Associates tabulations of HUD 9902 data. 

Note: Based on data submitted by 1,577agencies. 

Clients Seeking Shelter or Services for the Homeless 

Approximately 49,000 clients seeking shelter or services for the homeless received counseling from 

HUD-approved agencies in FY 2007 (Exhibit 7-15). More than three-quarters completed the 

counseling in that year (including those referred to other agencies), while 14 percent were still 

Chapter 7. Client Characteristics and Outcomes 115 
engaged in counseling at the time of the report, 2 percent had withdrawn from counseling, and the 

status of the remaining 6 percent was unknown. 

Among the approximately 38,000 clients that completed counseling, about half remained homeless at 

the time the agency last knew of their status, with most residing in an emergency shelter or 

transitional housing.40 Of the remainder, a little more then half obtained permanent housing and the 

rest were referred to another agency for assistance. 

Exhibit 7-15. Outcomes for Clients Seeking Shelter or Services for the Homeless, FY 2007 

Outcome 

Counseled and obtained permanent housing: 

Occupied permanent housing with rental assistance 

Occupied permanent housing without rental assistance 

Total 

Counseled and remained homeless: 

Occupied emergency shelter 

Occupied transitional housing 

Remained homeless 

Total 

Referred to another agency for assistance 

Currently receiving counseling 

Withdrew from counseling 

Other 

Total clients seeking shelter or services for the homeless 

Number of 

Clients 

6,213 

3,920 

10,133 

9,781 

4,467 

4,639 

18,887 

8,483 

6,950 

1,007 

3,133 

48,593 

Percent of 

Clients 

13% 

8% 

21% 

20% 

9% 

10% 

39% 

17% 

14% 

2% 

6% 

100% 

Source: Abt Associates tabulations of HUD 9902 data. 

Note: Based on data submitted by 1,577agencies. 

Managing Client Information 

An important innovation in the counseling industry has been the development of electronic client 

management systems (CMS) that automate housing counseling processes including client intake, file 

maintenance, financial and credit analysis, outreach, client notification, and reporting. These systems 

can both streamline an organization’s operations and provide valuable reporting capabilities for 

The Federal definition of homelessness defines a homeless person as: (1) an individual who lacks a fixed, 

regular, and adequate nighttime residence; and (2) an individual who has a primary nighttime residence that 

is (a) a supervised publicly or privately operated shelter designed to provide temporary living 

accommodations (including welfare hotels, congregate shelters, and transitional housing for the mentally 

ill); (b) an institution that provides a temporary residence for individuals intended to be institutionalized; or 

(c) a public or private place not designed for, or ordinarily used as, a regular sleeping accommodation for 

human beings. U.S. Code, Title 42, Chapter 119, Subchapter I, Section 11302. 

116 Chapter 7. Client Characteristics and Outcomes 

40 
tracking agency activities and client outcomes. As one agency commented in its response to the 

survey, “Client databases are valuable for effective and accurate service delivery, tracking, and 

reporting outcomes.” (Economic development agency MD) Several intermediaries and SHFAs also 

noted that the adoption of these systems has helped with monitoring agency activities, reporting to 

HUD, and prompting agencies to conduct client follow-up. 

Among the most prominent CMS are Home Counselor Online (developed by Fannie Mae) and 

CounselorMax (developed by EMT Applications, promoted by Freddie Mac, and acquired by 

NeighborWorks® America in early 2008). Many national intermediaries have also developed their 

own CMS, including Nstep that was developed by NeighborWorks® America for its affiliates. 

Exhibit 7-16 presents findings from the agency survey on the prevalence of different CMS use. As 

shown, the most common system reported to be used was Home Counselor Online, with 58 percent of 

agencies reporting using this system. CounselorMax (17 percent) and Nstep (10 percent) were used 

by many fewer agencies. Reflecting the fact that there are many systems developed by other 

intermediaries as well as individual counseling agencies, 39 percent of survey respondents reported 

using other electronic databases (although this category would also include those using simple 

spreadsheets or generic database software such as Microsoft Access). Highlighting the degree to 

which counseling agencies have moved to electronic information systems, only 4 percent of agencies 

report relying exclusively on paper files, while 33 percent report having eliminated paper files 

entirely. 

Exhibit 7-16. Prevalence of CMS System Use 

58%

39%

17%

10%

4%

33%

0%

10%

20%

30%

40%

50%

60%

70%

Home

Counselor

On Line

Other

Electronic

Database

CounselorMax Nstep Only Paper

Files

No Paper

Files

Share of Agencies Using Each Type of System

Source: Abt Associates survey of HUD-approved counseling agencies. 

Note: Based on survey responses of 1,096agencies. 

Chapter 7. Client Characteristics and Outcomes 117 
To some extent, agencies with different counseling specializations tend to use different CMS. 

Reflecting their focus on pre-purchase clients, both Home Counselor Online and CounselorMax are 

less commonly used by agencies that specialize in assisting non-homeowner clients. Only 46 percent 

of agencies that specialize in non-homeowner clients (i.e., agencies for whom rental and/or homeless 

counseling accounts for 80 percent or more of their total clients) use Home Counselor Online and 

only 11 percent use CounselorMax. 

Although CMS have generally been received positively, a significant concern voiced by many 

agencies is the fact that they often find that no single CMS meets their needs for tracking and 

reporting on all types of counseling clients. In part, the need for multiple systems is due to 

requirements of different funders for using specific systems. In addition, many of these systems are 

not designed to track all types of housing counseling clients requiring agencies to use more than one 

system. Several of the leading systems were designed specifically for pre-purchase counseling clients 

or delinquent homeowners, but not for renters or homeless clients. There are also specialized systems 

for assessing the needs of reverse mortgage counselees. Responses to the survey provide evidence of 

the extent to which agencies are using multiple electronic systems, with 28 percent of respondents 

indicating they are using at least 2 different CMS. Given the way this survey question was structured, 

with the category “other electronic database” encompassing multiple systems, it is likely that the 

number of agencies using multiple systems is somewhat higher. 

An important factor driving the increased use of CMS was the institution of a requirement by HUD 

beginning in October 2007 that approved counseling agencies had to begin using a CMS that would 

have the capability of reporting specified client-level data directly to HUD via the Internet into a 

HUD-maintained Agency Reporting Module (ARM) .41 HUD expects that the widespread adoption 

of CMS by counseling agencies combined with reporting into ARM will have a number of benefits, 

including standardizing and improving the quality of housing counseling provided by automating 

client intake, follow-up, and financial analysis, improving record keeping and reporting efficiency, 

improving data quality by building in validity checks in data entry and minimizing reporting errors, 

and enabling much more detailed analysis of counseling activities and outcomes by gathering clientlevel information. 

Agencies have the ability to work with the CMS vendor of their choice as long as that CMS vendor 

has successfully built an interface with ARM and can submit the required data to HUD. Agencies 

also have the option of continuing to use their own proprietary CMS, but they have to take steps to 

ensure that these systems can collect the required information and meet ARM reporting requirements. 

The three most common CMS (Home Counselor Online, Nstep, and CounselorMax), as well as many 

proprietary CMS, have been working with HUD to build an interface with ARM. As of June 2008, 

two CMS (Cooperative Processes Resources and Paragon) had satisfied HUD’s requirements and 

successfully tested their products. Both CMS are available for use by all agencies. In addition, 16 

other CMS (including Home Counselor Online, Nstep, and CounselorMax) were in the process of 

meeting HUD’s standards. 

The ARM system is still being developed and not yet operational, but is expected to be in use by FY 2009. 

118 Chapter 7. Client Characteristics and Outcomes 

41 
The challenges of having to use multiple CMS was a common theme in comments on the agency 

survey: 

“Last, but certainly not least, our agency is caught between the competing needs of funders 

regarding data collection. HUD has mandated that we use a CMS system for housing 

counseling, but for other activities, HUD requires that we use an HMIS system [for reporting 

under homeless funding programs], and a couple of our funders also require that we enter 

data into their web-based systems. None of these databases allow transfers of information. 

The result is that we must sometimes enter data about one client into as many as four separate 

databases. This is a tremendous waste of time, and not what is supposed to be achieved 

through the use of technology!” (Housing counseling agency in MO) 

“With HUD’s requirement to track clients with an online database, our tracking time for 

clients has dramatically increased. Currently, we have three files for one client, that is a hard 

file, our agency program, and CounselorMax.” (Anti-poverty agency in UT) 

“Our agency receives funding from a wide range of funding sources, each requiring 

mandatory reports. Our in-house database has always been sufficient to generate the needed 

data for all of the required reports. All of the online databases did not allow us to generate all 

of the necessary data needed for the reports. We did not have the funding available to link 

our in-house database to the CMS. In order to be HUD compliant (and not lose our status as 

a HUD approved counseling agency as we were informed would happen if we didn't use an 

online database) we now use two databases to meet the requirements of our funders. As I'm 

sure you can imagine this has become administratively burdensome.” (Housing stabilization 

agency in PA) 

While the use of CMS holds much promise for improving the efficiency of counseling agency 

operations, the industry is clearly still in the initial phases of fully adopting these systems. A 

particularly important issue is the need for multiple systems to meet the needs of different funders and 

different types of clients. The development of a single CMS that would meet the collective needs of 

counseling agencies would represent a major advancement for the industry. 

Summary 

This chapter discussed five main topics: sources of referrals for counseling clients, basic client 

characteristics (race, ethnicity, and income), challenges of obtaining information on client outcomes, 

client outcomes as reported in the HUD 9902, and the industry’s use of client management systems 

(CMS) to track client services and outcomes. 

Most clients find out about counseling agency services through word of mouth or the Internet (either 

HUD’s or the agency’s web site). Clients are also referred for housing counseling by other non-profit 

organizations, financial institutions, and government agencies. Outreach and marketing by the 

agency is not a common source of clients for most agencies. 

Of the 1.7 million individuals that received counseling services from HUD-approved agencies in 

2007, just over half were white, 36 percent were black or African American, 5 percent are another 

Chapter 7. Client Characteristics and Outcomes 119 
race, and 6 percent are two or more races. About one fifth of counseling clients served in 2007 were 

Hispanic. Compared to the U.S. population as a whole, counseling clients are substantially more 

likely to be non-white and somewhat more likely to be Hispanic. Overall, the racial and ethnic 

composition of counseling clients has remained stable over the past five years. 

In terms of income, most clients that receive housing counseling services from HUD-approved 

agencies are very low income or low income. Half the clients served in 2007 had incomes below 50 

percent of area median income and another 30 percent had incomes between 50 and 80 percent of 

area median. Over the past 5 years, the share of very low income clients has declined and the share of 

moderate income clients has increased, but the magnitude of the change is not large. 

Among the different agency mission types, legal assistance agencies and agencies with a broad social 

service mission are more likely than agencies with other missions to serve an average client who is 

very low income. In terms of counseling specialization, agencies that mainly provide rental 

counseling and counseling to homeless clients are most likely to serve clients at the lowest income 

level, while agencies primarily serving pre-purchase homebuyer clients are least likely to serve this 

type of client. The average client income level does not vary as much by agency size, but both the 

smallest agencies and the largest agencies are somewhat more likely than mid-sized agencies to serve 

an average client who is very low income. 

Agencies participating in HUD’s Housing Counseling program are required to follow-up with all 

clients counseled, mainly in order to connect the client to additional services as needed but also to 

learn about outcomes. Almost all of the intermediaries and SHFAs interviewed said that having 

better information about client outcomes is extremely important; however, they also commented 

extensively on how hard it is for counseling agencies to conduct effective follow-up. Obstacles 

include a lack of dedicated funding for follow-up activities, the difficulty of making contact with 

former clients, and the reluctance of pre-purchase clients to engage in post-purchase classes. Across 

all types of counseling services, follow-up was most commonly done by telephone. Other methods 

include in-person interviews, mail surveys, email, and contacts with other service providers. Overall, 

10 percent of agencies reported not engaging in any attempts at follow-up. 

HUD’s 9902 form requires agencies to report on outcomes for five types of counseling clients. Up to 

now, 9902 data has been reported at an aggregate level for an agency and not at the client level; as a 

result, our ability to interpret the outcome data is limited. However, a much richer description of 

client outcomes will be possible once HUD’s ARM is operational and counseling agencies are using 

CMS to gather and report information on client characteristics and outcomes at the client level. The 

available information on client outcomes for 2007 can be summarized as follows: 

• Of the more than 300,000 clients receiving pre-purchase counseling, just under one-third 

had completed the counseling at the time of reporting. Most clients were reported to be 

still pursuing counseling and homeownership over varying timeframes. Of the clients 

who completed counseling, the vast majority purchased housing. 

• More than 260,000 clients sought help with resolving or preventing mortgage 

delinquency and about half completed counseling within the fiscal year. About 45 

percent of the clients that completed counseling were able to remain in their homes 

120 Chapter 7. Client Characteristics and Outcomes 
following the counseling, about 14 percent were not able to remain in their homes, and 

outcomes were not known for the remaining 41 percent. 

• Overall, 54 percent of 110,000 HECM and mortgage refinance clients completed their 

counseling within the year and resolved their issue in some way, 4 percent were 

counseled and referred to another agency for help, and 12 percent were still receiving 

counseling. About 65,000 clients, or 60 percent of those that completed counseling, took 

out a HECM. Another common outcome is to have completed financial management or 

budget counseling. 

• Of the 380,000 clients that received rental counseling, about three-quarters completed the 

counseling, including about one-quarter that were referred to another agency for 

assistance. Of the clients that completed counseling and were not referred to another 

agency, about two-thirds remained in their current housing and one-third had found 

alternative housing or received housing search assistance. 

• Approximately 49,000 clients sought counseling on shelter or services for the homeless. 

Most completed counseling, but about half of those that completed counseling remained 

homeless as of the time the agency was last aware of their status, while half obtained 

permanent housing and half were referred to another agency for assistance. 

The final section of the chapter discussed the development of electronic CMS for the housing 

counseling industry. CMS are used to automate housing counseling processes including client intake, 

file maintenance, financial and credit analysis, outreach, client notification, and reporting. The most 

prominent CMS are Home Counselor Online and CounselorMax, but a substantial share of agencies 

use other systems or electronic databases. Very few rely exclusively on paper files. 

While the use of CMS holds much promise for improving the efficiency of counseling agency 

operations, the industry is clearly still in the initial phases of fully adopting these systems. Currently, 

many agencies struggle with using multiple systems to meet the needs of different funders and 

different types of clients. 

Chapter 7. Client Characteristics and Outcomes 121 

Chapter Eight. Characteristics of Housing 

Counselors 

The interviews with intermediaries and SHFAs suggest that a key determinant of the quality of 

counseling services is the qualifications and abilities of the counselor. Prior to this study, no 

systematic information existed on the education levels, years of experience, or qualifications of 

housing counselors industry-wide. This chapter draws upon the counseling agency survey, 9902 data, 

grant application data, and intermediary and SHFA interviews to present a profile of the individuals 

providing housing counseling services through HUD-approved counseling agencies and a discussion 

of staff-related issues facing counseling agencies. 

Demographic Profile of Counselors 

The counseling agency survey collected information on the race, ethnicity, and gender of housing 

counseling staff employed by HUD approved counseling agencies. These staff could include 

counselors who do one-on-one counseling or educators who run group workshops; in this chapter, we 

use the term “housing counselor” to refer any staff person who provides housing counseling or 

education services. Across all agency types, 56 percent of housing counselors are white, 38 percent 

are black, two percent are Asian, and four percent are another race or more than one race (Exhibit 8­

1). In addition, about one-quarter of counselors are Hispanic or Latino (Exhibit 8-2) and more than 

three-quarters are women (Exhibit 8-3). 

Exhibit 8-1. Race of Housing Counselors 

Other 

Black/African

American,

38%

Asian, 2% race , 4% (s)

White, 56% 

Source: Abt Associates survey of HUD-approved counseling agencies. 

Note: Based on survey responses of 1,032 agencies. 

Chapter 8. Characteristics of Housing Counselors 123 
Exhibit 8-2. Ethnicity of Housing Counselors 

ic/ 

NonHispanic, 74% 

Hispan

Latino, 26% 

Source: Abt Associates survey of HUD-approved counseling agencies. 

Note: Based on survey responses of 923 agencies. 

Exhibit 8-3. Gender of Housing Counselors 

Male, 22% 

Female, 78% 

Source: Abt Associates survey of HUD-approved counseling agencies. 

Note: Based on survey responses of 1,090 agencies. 

124 Chapter 8. Characteristics of Housing Counselors 
Combining the counseling agency survey results with 9902 data allows us to compare the race and 

ethnicity of counselors and their clients. As shown in Exhibit 8-4, counselors are somewhat more 

likely to be white, black, or Hispanic/Latino than their clients, and somewhat less likely to be Asian, 

American Indian/Alaska Native, or multi-racial. Overall, however, the racial and ethnic profile of 

counselors and clients is quite similar. The interviews with intermediaries and SHFAs, however, 

suggest that the growth of immigrant populations is a trend in the industry that is putting strain on 

some counseling agencies. Rapid growth in immigrant populations in some markets, for example, has 

required agencies to increase capacity to deliver services in multiple languages (beyond English and 

Spanish) and to modify outreach and service delivery methods to accommodate different cultures. 

Exhibit 8-4. Race and Ethnicity of Counselors and Educators Compared to Counseling 

Clients, Across all Agencies 

60% 56% 

54% 

50% 

40% 38%

35% 

30% 26% 

19% 20% 

10% 6% 

2% 3% 1% 1% 2%

0% 

White Black/ Asian American Indian/ Two or more Hispanic/Latino 

African Alaska Native races 

American 

Counselors and Educators Counseling Clients 

Source: Abt Associates survey of HUD-approved counseling agencies and Abt Associates tabulations of HUD 

9902 data. 

Notes: 

Number of survey respondents for Counselors and Educators race is 1,032. 

Number of survey respondents for Counseling Clients race is 1,631. 

Number of survey respondents for Counselors and Educators ethnicity is 923. 

Number of survey respondents for Counseling Clients ethnicity is 1,631. 

Chapter 8. Characteristics of Housing Counselors 125 
The race and ethnicity of housing counselors vary somewhat by counseling agency mission type. As 

shown in Exhibit 8-5, agencies whose primary mission is housing counseling have the highest 

percentage of non-white and Hispanic counselors, followed by agencies with a community 

development mission. At the other end of the spectrum, agencies that focus on legal assistance have 

the lowest percentage of non-white and Hispanic counselors. 

Exhibit 8-5. Race and Ethnicity of Educators and Counselors by Agency Mission Type 

60% 

50% 

50% 47% 

39% 

40% 36% 36%

30% 26% 

20% 19% 21% 

20% 

13% 

10% 

0%

Housing Housing/ Social Consumer Legal

Counseling Neighborhood Service Credit Assistance

Development

Percent Non-White (N=1,032) Percent Hispanic Latino N=923 / ( )

Source: Abt Associates survey of HUD-approved counseling agencies. 

Note: “N=” indicates number of survey respondents for that category. 

Comparing counselor characteristics across different counseling specializations, we find no clear 

pattern (Exhibit 8-6). The agencies with the highest percentage of non-white and Hispanic counselors 

are those that that serve mostly pre-purchase clients or a combination of pre- and post-purchase 

clients. 

126 Chapter 8. Characteristics of Housing Counselors 
Exhibit 8-6. Race and Ethnicity of Counselors and Educators by Counseling Specialization 

45% 

28% 

48% 

38% 

43% 

36% 

11% 

26% 25% 

16% 

0% 

10% 

20% 

30% 

40% 

50% 

Pre-purchase Post-purchase Pre- and Post- Rental or No Specialization 

purchase Homeless 

Percent Non-White N=1,032) Percent Hispanic Latino N=923) ( / (

Source: Abt Associates survey of HUD-approved counseling agencies. 

Notes: 

Agencies are categorized as specializing in one of four types of counseling (pre-purchase, post-purchase, preand post-purchase, rental or homeless) when at least 80 percent of their clients receive that type of counseling. 

Agencies that do not have at least 80 percent of their clients receiving one of the four types of counseling are 

categorized as “no specialization.” 

 “N=” indicates number of survey respondents for that category.

Counselor Education, Experience, and Training 

Education 

In addition to race and ethnicity, the counseling agency survey collected information on the highest 

level of education attained by housing counselors. Overall, a majority of housing counselors are 

college educated—with 65 percent holding a two- or four-year college degree and another 25 percent 

having attended some college (Exhibit 8-7). Overall, 51 percent of counselors have a four-year 

college degree or above. 

Chapter 8. Characteristics of Housing Counselors 127 
Exhibit 8-7. Educational Attainment of Housing Counselors 

Percent of 

Highest Education Level Attained Counselors 

Less than high school graduation 0% 

High school graduate or GED 10% 

Some college, but no college degree 25% 

Two-year college degree 13% 

Four-year college degree 38% 

Advanced graduate or professional degree 13% 

Source: Abt Associates survey of HUD-approved counseling agencies. 

Note: Based on survey responses of 1,052 agencies. 

Exhibit 8-8 compares the share of counselors with a four-year college degree or above by different 

agency characteristics: primary mission, counseling specialization, and annual client volume (as a 

proxy for agency size). Among the agency mission types, only agencies whose primary mission is 

housing counseling have fewer than average counselors with four-year college degrees. In terms of 

counseling specialization, agencies who serve mostly post-purchase clients or who serve a mix of 

client types (“no specialization”) have the highest share of counselors with a four-year college degree 

and agencies that serve mostly pre-purchase clients have the lowest. Looking at agency size, there is 

no clear pattern—agencies serving 500 to 999 clients have the highest share of counselors with a 

four-year college degree, but there is no difference between agencies with the smallest and largest 

client volumes. 

Years of Experience 

In applying for HUD housing counseling funds, intermediaries, SHFAs, and LHCAs are required to 

report on the years of experience and training received by the educators and counselors who will be 

providing HUD-funded housing counseling services. The FY 2006 grant applications analyzed for 

this study contained information on years of experience was available for 4,054 individuals. As 

shown in Exhibit 8-9, most counselors have several years of experience. The largest share of 

counselors (36 percent) have 2 to 5 years of counseling experience, but about half of all counselors 

have at least six years of experience. Relatively few counselors, about 1 in 8, have been providing 

housing counseling services for a year or less. The average across all counselors was 8 years of 

experience. 

128 Chapter 8. Characteristics of Housing Counselors 
Exhibit 8-8. Educational Attainment by Primary Agency Mission, Counseling Specialization, 

and Annual Client Volume 

51%

52%

55%

49%

51%

55%

49%

52%

60%

47%

81%

55%

52%

51%

47%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90%

5000+ clients

1000 to 4999 clients

500 to 999 clients

150 to 499 clients

Less than 150 clients

CLIENT VOLUME (N=1,051)

No specialization

Rental or homeless

Pre- and post-purchase

Post-purchase

Pre-purchase

COUNSELING SPECIALIZATION (N=1,052)

Legal assistance

Consumer credit

Social service

Housing/neighborhood development

Housing counseling

AGENCY MISSION (N=1,052)

Percent of Counselors with a 4-year College Degree or Above

Source: Abt Associates survey of HUD-approved counseling agencies and Abt Associates tabulations of 9902 

data. 

Notes: 

Agencies are categorized as specializing in one of four types of counseling (pre-purchase, post-purchase, preand post-purchase, rental or homeless) when at least 80 percent of their clients receive that type of counseling. 

Agencies that do not have at least 80 percent of their clients receiving one of the four types of counseling are 

categorized as “no specialization.” 

Note: “N=” indicates number of survey respondents for that category. 

Chapter 8. Characteristics of Housing Counselors 129 
Exhibit 8-9. Counselors' Years of Counseling Experience 

40%

36%

30% 

20% 

10% 

0.42% 

0% 

Less than One year Two to Six to 11 or 

1 year five years 10 years more years 

13% 

26% 25% 

Source: Abt Associates survey of HUD-approved counseling agencies. 

Note: Based on survey responses of 4,054 agencies. 

Sources of Training 

In addition to years of experience, most housing counselors and educators have some formal training 

or certifications in the housing counseling field. Of the 4,054 counselors included in the FY 2006 

grant applications, only 262, or 6 percent, were described as having no training or certifications. The 

remainder received training from a variety of sources. As shown in Exhibit 8-10, the largest number 

of counselors received training from NeighborWorks® America, which is a major provider of 

training and certifications for counseling related to homeownership. After NeighborWorks® 

America, the other major sources of training were HUD, state agencies, financial institutions, and the 

National Foundation for Credit Counseling, one of the largest housing counseling intermediaries. 

Unfortunately, the data do not allow us to determine how many counselors are certified by these 

organizations as opposed to receiving training from them. 

130 Chapter 8. Characteristics of Housing Counselors 
Exhibit 8-10. Main Sources of Training for Housing Counselors* 

Training or Certification 

NeighborWorks® America** 

HUD 

State agencies 

Financial institutions 

National Foundation for Credit Counseling (NFCC)** 

University/educational institutions 

AARP** 

Fair housing coalitions 

National Association of Housing Counselors and Agencies 

Legal services organizations 

Homefree-USA** 

Other Federal agencies 

Number of 

Counselors 

1,583 

1,507 

905 

746 

604 

278 

266 

236 

190 

188 

111 

109 

Percent of 

Counselors 

30% 

28% 

17% 

14% 

11% 

5% 

5% 

4% 

4% 

4% 

2% 

2% 

Source: FY 2006 grant application data. 

*Excludes organizations reported as providing training to fewer than 100 counselors. 

**HUD-funded housing counseling intermediary. 

Note: Based on survey responses of 5,345 agencies. 

Intermediary and SHFA Requirements for Counselor Qualifications 

In order to become HUD-approved, counseling providers must certify that at least half of their 

counselors are trained in housing counseling with at least six months experience in the job they will 

perform in the counseling program.42 However, intermediaries and SHFAs may require their 

affiliates to meet higher standards for counselor qualifications. For example, they may specify the 

type of training and certifications counselors must receive and the frequency with which their 

counseling knowledge and skills are evaluated. 

In our interviews with intermediaries and SHFAs, we asked about what they require from their 

affiliates in terms of counselor qualifications and training. Most of the HUD-funded intermediaries 

reported that they require counselors to receive some formal training in housing counseling within six 

months to a year of starting to provide services. However, requirements vary substantially across 

intermediaries as to the amount of training required and the sources of that training. For example, 

some intermediaries require counselors to complete a series of internal training courses and pass 

certification examinations, while others require counselors to be trained and certified by a specific 

outside organization, such as NeighborWorks® America. However, some intermediaries impose no 

Housing Counseling Program; Final Rule, Federal Register Vol. 72, No. 188, September 27, 2007, pp. 

55638-55654. 

Chapter 8. Characteristics of Housing Counselors 131 

42 
requirements on counselor qualifications beyond what is required for HUD approval. Some 

intermediaries do not want to require affiliates to train their counselors without providing the agencies 

with supplemental funding for training; others value counselors’ knowledge of the local community 

and rapport with clients more than formal training. As one large intermediary put it: 

“Counseling is learned more by doing. We are happy to have a large amount of experience in 

the network rather than be preoccupied with their formal certifications.” 

This intermediary reported that it encourages counselors to get certified by NeighborWorks® 

America within one year but does not take action against counselors or agencies if counselors do not 

get certified. 

HUD-funded SHFAs interviewed are somewhat less likely than the intermediaries to require formal 

training or certifications for counselors in their network. Eight of the 17 HUD-funded SHFAs 

reported that they have no requirements for counselor qualifications beyond what HUD requires. 

Four SHFAs require that counselors receive some type of training, either from their organization or 

an external organization and 5 require training and certification from NeighborWorks® America. 

In discussing counselor training and qualifications, several intermediaries and SHFAs said that they 

were planning to implement the standards developed by NeighborWorks® America’s National Center 

for Homeownership Education and Counseling (NCHEC), even if they had not yet done so. 

NCHEC’s National Industry Standards for Homeownership Education and Counseling, which are 

meant as a baseline for the industry, contain recommendations for how much training counselors 

should receive, when they should receive it, and how they should certified. For example, the 

standards recommend that: 

• Individuals new to the field receive introductory-level training within the first 6 months 

of employment; 

• Educators and counselors receive training equivalent to 30 hours of facilitated instruction 

within the first 18 months of employment; 

• Educators and counselors receive a housing counseling certification (based on passing a 

comprehensive exam) within the first 18 months of employment; and 

• Educators and counselors complete at least 10 hours of training per year in subject areas 

relevant to homeownership counseling and education. 

Some of the organizations interviewed acknowledged that achieving these standards would be 

challenging for their affiliates due to the expense of providing training. Agencies operating in rural 

areas or less populous states in particular find it difficult to pay for staff to travel to national or 

regional training opportunities. For example, several intermediaries and SHFAs suggested that it is 

cost prohibitive for their affiliates to attend NeighborWorks® training, even though the tuition cost of 

that training (although not travel costs) is partly subsidized by HUD through its housing counseling 

training grant. As they put it, 

“Relevant training, for example NeighborWorks, is very costly and difficult for rural 

organizations. Travel and training costs are well over $1,000. NeighborWorks does provide 

132 Chapter 8. Characteristics of Housing Counselors 
scholarships, but primarily to its affiliates, which is a disadvantage to rural organizations who 

often need the training the most. As a result of these high costs, some organizations require 

new employees to commit to 18 months on the job or repay them for the training so that they 

do not lose out on the investment. This requirement may discourage good candidates for 

counselor positions.” (National housing counseling organization) 

“Another challenge is adequate training of every counselor. HUD needs to help with training 

because small agencies cannot afford to travel far distances for training, and NeighborWorks 

does not have as much money as it once did to provide funding for it.” (HUD-funded 

housing counseling intermediary) 

“NeighborWorks does good training, but it is hard for [counselors in our state] to access it 

due to the rural population and the trainings are hard to get into due to demand. Training is 

not held near [our state] and it costs too much for affiliates to send people. HUD could help 

by providing more localized training options. If HUD requires certification, they need to 

provide training on a more local level. Small affiliates can’t afford to go due to cost; they 

need something they could drive to because of airfare and hotel costs.” (HUD-funded state 

HFA) 

These organizations recommended that HUD should either provide more funding for counselors to 

attend the trainings offered by NeighborWorks® and other established training organizations or 

should provide more local training itself. 

Agency Concerns about Staffing 

The counseling agency survey asked agencies to rate the importance to their agency of two staffrelated issues: staff expertise and training and staff retention. Neither problem is highly significant 

for a majority of agencies, but each problem is at least moderately significant to a substantial 

minority. The remainder of this chapter discusses these two issues, exploring whether and how the 

significance of the issue varies by agency size and type and reporting the comments of survey 

respondents for whom the issues were important. 

Staff Expertise and Training 

The level of expertise or training of staff is something of a problem for about two-thirds of the 

agencies surveyed, although it is only highly significant for about one-quarter of them. As shown in 

Exhibit 8-11, 17 percent of agencies identify staff expertise of training as an extremely significant 

problem, and an additional 22 percent report it as a moderately significant problem. 

Chapter 8. Characteristics of Housing Counselors 133 
Exhibit 8-11. Extent to Which Staff Expertise or Training is a Problem 

Staff Expertise/Training Staff Retention 

Extremely significant 17% 16% 

Moderately significant 22% 18% 

Slightly significant 28% 26% 

Not at all significant 33% 40% 

Source: Abt Associates survey of HUD-approved counseling agencies. 

Note: Based on survey responses of 1,063 agencies. 

Exhibit 8-12 shows the percentage of agencies identifying staff expertise or training as a moderately 

or extremely significant problem, organized by agency mission type, counseling specialization, and 

annual client volume (as a proxy of agency size). Comparing the different agency mission types, staff 

expertise or training is most often a significant problem for consumer credit counseling agencies. 

Overall, more than half of agencies whose primary mission is consumer credit counseling identify 

staff/expertise as an extremely significant or moderately significant issue. 

Looking by counseling specialization, we find that staff expertise or training is most often significant 

for agencies that mainly serve rental or homeless counseling clients and agencies that serve a mix of 

client types (“no specialization”). 

Interestingly, among agencies of different sizes, agencies with the largest client volumes (more than 

5,000 clients per year) are most likely to identify staff expertise or training as a moderately or 

extremely significant problem. This may be because largest agencies have the most staff to train or 

because they experience a higher degree of staff turnover than smaller agencies. As discussed below, 

agencies with the largest client volumes are also more likely to report staff retention as a significant 

problem. 

134 Chapter 8. Characteristics of Housing Counselors 
Exhibit 8-12. Significance of Staff Expertise/Training by Primary Agency Mission, Counseling 

Specialization, and Annual Client Volume 

39%

36%

39%

41%

48%

43%

39%

38%

31%

37%

36%

56%

44%

37%

33%

0% 10% 20% 30% 40% 50% 60%

Less than 150 clients

150 to 499 clients

500 to 999 clients

1000 to 4999 clients

5000+ clients

CLIENT VOLUME (N=1,062)

No specialization

Rental or homeless

Pre- and post-purchase

Post-purchase

Pre-purchase

COUNSELING SPECIALIZATION (N=1,063)

Legal assistance

Consumer credit

Social service

Housing/neighborhood development

Housing counseling

AGENCY MISSION (N=1,063)

Percent of Agencies Reporting Staff Expertise/Training as 

an Extremely or Moderately Significant Problem

Source: Abt Associates survey of HUD-approved counseling agencies and Abt Associates tabulations of 9902 

data. 

Notes: 

Agencies are categorized as specializing in one of four types of counseling (pre-purchase, post-purchase, preand post-purchase, rental or homeless) when at least 80 percent of their clients receive that type of counseling. 

Agencies that do not have at least 80 percent of their clients receiving one of the four types of counseling are 

categorized as “no specialization.” 

“N=” indicates number of survey respondents for that category. 

The open-ended responses to the survey suggest that, like intermediaries and SHFAs, counseling 

agencies for whom staff expertise and training is a problem are most concerned about the cost of 

training and access to training. Consistent with the survey finding that agencies specializing in rental 

or homeless counseling are among the most likely to view staff expertise and training as a significant 

problem, several respondents commented on the lack of training opportunities for counselors working 

with renters and homeless people. The following quotations highlight some of these concerns: 

“In our region, training opportunities and financial support are extremely limited, resulting in 

inadequate and/or sporadic gaps in keeping staff trained in current methodologies for 

managing clients in loss mitigation and pre-purchase (for example).” (Fair housing agency in 

California) 

Chapter 8. Characteristics of Housing Counselors 135 
“The lack of training with regard to both tenancy issues and homelessness is problematic. 

Many of our clients need counseling in tenancy issues, but there is very little (none) training 

available for these issues.” (Housing authority in Kentucky) 

“Standardized online training modules on the various types of housing counseling and 

education would be extremely helpful. It is very expensive and time consuming to send a 

counselor to an out of town location for a week of training.” (Consumer credit counseling 

agency in Pennsylvania) 

In addition to asking about the extent to which counseling agencies see staff training and expertise as 

a problem, the survey asked agencies whether national standards are needed for the certification of 

counseling staff for each type of counseling service offered. The survey results, presented in Exhibit 

8-13, suggest that agency support for staff certification standards is highest for pre-purchase 

counseling and homebuyer education, mortgage delinquency counseling, and HECM counseling. 

However, even in these areas, only just over half of the agencies surveyed reported that staff 

certification standards are needed. Support for staff certification standards was weakest for rental 

counseling and counseling for homeless people. Interestingly, agencies that specialize in rental or 

homeless counseling are slightly less likely than agencies overall to support national certification 

standards for staff in these areas. 

Exhibit 8-13. Agency Support for National Certification Standards for Staff 

Pre-purchase homebuyer counseling (N=808) 54% 

Homebuyer education workshops (N=757) 54% 

Mortgage delinquency counseling (N=549) 53% 

HECM counseling (N=232) 53% 

Post-purchase homeowner workshops (N=237) 50% 

Predatory lending workshops (N=197) 47% 

Mortgage refinance counseling (N=284) 46% 

Assistance on fair housing issues (N=113) 37% 

Rental counseling (N=452) 29% 

Counseling for homeless people (N=207) 26% 

0% 10% 20% 30% 40% 50% 60% 

Percent of Agencies Reporting that National 

Certification Standards are Needed for Staff 

Source: Abt Associates survey of HUD-approved counseling agencies. 

Note: “N=” indicates number of survey respondents for that category. 

136 Chapter 8. Characteristics of Housing Counselors 
The open-ended responses to the survey suggest that the main concerns that agencies have with 

national certification standards for staff are: 

• The additional cost to agencies of training and certifying staff; 

• The potential for a national certification program to duplicate or eliminate quality training 

that is already being provided at a lower cost, either by the counseling agencies 

themselves or through state or regional organizations; and 

• That certification may not be as good an indicator of staff quality as years of experience 

or effectiveness as a trainer. 

The following quotations illustrate these concerns: 

“When or if National training and certifications are going to be required, it should be 

provided at no cost to the counseling agencies... Non-profits have a difficult time getting 

enough funding to run their program let alone have enough funds to pay for required 

trainings, certifications and travel for all staff. Also, HUD should recognize the outstanding 

training that already exists in [our state] and honor those certifications instead of requiring 

duplications of trainings and certifications.” (Community action agency in MN) 

“We do need to have training available for counseling with tenants and homeless. We also 

need to have more clarity about what training is necessary for certifications but I am not sure 

that national certification should be required for all staff. Our staff have a great deal of 

experience and attend training when it is relevant and not too expensive—but we cannot 

afford to have them away from their client work for long periods.” (Housing coalition in NC) 

“The internal training we provide equips staff with tools for client success. If HUD were to 

require certification, they then need to provide it at NO COST to the agency. We have 

absolutely no money in the budget for staff training and cannot afford the high cost associated 

with certifications. For the few staff that have taken the certification, we have discovered that 

our internal training has already taught everything included in the certification trainings and 

the certifications did NOT equip our staff with any more skills to perform their job.” 

(Housing counseling agency in PA) 

“Because we are an agency of city government we are not able to obtain funds for extensive 

travel and staff overtime necessitated by the locations where training has been offered. We 

are able to offer excellent learning opportunities through in-house training and supervision 

and well as participation in local forums, but these do not lead to certification.” (Local 

government agency in NY) 

“I don't believe that ALL currently practicing housing counselors require certification. 

Certification only proves one successfully completed a course of education. While the 

education is the piece that is necessary to have a 'certification test' [it] can never measure how 

a counselor is going to handle a client base in real work settings. I am all for mandatory 

education/training for those hired as housing counselors without any background in housing 

counseling. However, for those who have been successfully counseling housing counseling 

Chapter 8. Characteristics of Housing Counselors 137 
clients for two years or more, I strongly oppose 'certification' for this group.” (Community 

development organization in PA) 

Staff Retention 

In addition to staff training and expertise, the survey asked about the extent to which staff retention is 

a problem for counseling agencies. The survey results suggest that staff retention is a substantial 

problem for about one third of agencies surveyed. Overall, 16 percent of agencies identify staff 

retention as an extremely significant problem, 18 percent identify it as a moderately significant 

problem, and 16 percent identify it as a slightly significant problem. Analysis of the survey responses 

by agency mission type, counseling specialization, and agency size suggests that the largest agencies 

are most likely to view staff retention as a problem. Overall, 51 percent of agencies that serve at least 

5,000 clients per year identify staff retention as an extremely significant or moderately significant 

issue. 

Among the few agencies that mentioned staff retention in their comments on the survey, the biggest 

concern was the inability to compensate trained and experienced staff sufficiently. In the words of 

two such agencies: 

“One of the largest challenges is being able to retain trained staff because of a lack of funding 

for salaries. Counselors are willing to be trained and want to do a good job but do not feel 

that are properly compensated for the amount of work involved.” (Community action agency 

in Alabama) 

“The turnover in this industry is quite high because the non-profits lack of funding to train 

and retain staff beyond two years. Thus, HUD funding should include sufficient allowance 

for agency staff to be paid affordable wages and benefits for retention purposes.” 

(Community development corporation in Nevada) 

Summary 

This chapter presented a profile of the individuals who provide housing counseling services – their 

race, ethnicity, and gender, level of education, years of experience providing counseling, and housing 

counseling training. It also discussed the staff-related issues currently facing counseling agencies. 

In terms of race, housing counselors are quite similar to housing counseling clients. Fifty-six percent 

of all counselors reported in the survey are white and 38 percent are black, compared to 54 percent 

and 35 percent of counseling clients served by HUD-approved agencies in 2007. Counselors are 

somewhat more likely than clients to be Hispanic—26 percent versus 19 percent. 

Overall, a majority of housing counselors are college educated—with 65 percent holding a two- or 

four-year college degree and another 25 percent having attended some college. Among the agency 

mission types, only agencies whose primary mission is housing counseling have fewer than average 

counselors with four-year college degrees. In terms of counseling specialization, agencies who serve 

mostly post-purchase clients or that serve a mix of client types (“no specialization”) have the highest 

138 Chapter 8. Characteristics of Housing Counselors 
share of counselors with four-year college degrees and agencies that serve mostly pre-purchase clients 

have the lowest. 

Most counselors have several years of counseling experience, and about half of all counselors have at 

least six years of experience. The average across all counselors is eight years of experience. In 

addition to years of experience, most housing counselors and educators have some formal training or 

certifications in the housing counseling field. The most common source of training is 

NeighborWorks® America, followed by HUD, state agencies, financial institutions, and NFCC. 

Most of intermediaries require counselors to receive some formal training in housing counseling 

within six months to a year of starting to provide services, but requirements vary substantially. The 

SHFAs interviewed are somewhat less likely than the intermediaries to require formal training or 

certifications for counselors in their network. In discussing counselor training and qualifications, 

several intermediaries and SHFAs said that they were planning to implement the standards developed 

by NCHEC, even though achieving these standards could be challenging for affiliates. 

The survey results suggest that level of expertise or training of staff is a significant problem for about 

two-thirds of the agencies surveyed. Comments on the survey suggest that agency concerns about 

staff expertise and training center around the cost of training and access to training. 

Overall, about one third of the agencies surveyed identified staff retention as an extremely or 

moderately significant problem. Staff retention is a more common problem for agencies serving more 

than 5,000 clients per year. Agency comments on the survey suggest that the biggest concern is 

agencies’ inability to compensate trained and experienced staff sufficiently. 

Chapter 8. Characteristics of Housing Counselors 139 

Chapter Nine. Policy Considerations 

In addition to presenting a comprehensive picture of the state of the housing counseling industry as it 

currently exists, one of the goals of this study is to assess the key challenges confronting the industry 

and the ways HUD can best support the availability of good quality housing counseling of various 

types. The counseling agency survey included questions about organizational challenges, the need for 

national industry standards, and HUD’s role in the industry, and the interviews with intermediaries 

and state housing finance agencies (SHFAs) provided an opportunity to explore these questions in 

more detail. 

The responses to these questions in the survey and interviews were wide-ranging and varied. 

However, there was substantial agreement among counseling agencies, intermediaries, and SHFAs 

that the key challenges currently facing the industry are: 

• Building capacity to deliver effective foreclosure mitigation counseling and FHA’s Home 

Equity Conversion Mortgage (HECM) counseling; 

• Developing appropriate industry standards; 

• Reaching clients when they can most benefit from counseling; and 

• Obtaining sufficient funding to meet client demand for counseling services and to train 

staff adequately. 

This chapter discusses each of these issues in turn and summarizes the views of agencies, 

intermediaries, and SHFAs about the most appropriate role for HUD in supporting the industry. The 

chapter concludes with a discussion of how the housing counseling industry is likely to evolve in light 

of current trends and challenges in the industry. 

Building Capacity for Foreclosure Mitigation Counseling 

Foreclosure mitigation counseling (or counseling for resolving or preventing mortgage delinquency as 

it is described on HUD’s 9902 form), has experienced tremendous growth in the past year as the 

foreclosure crisis has intensified. Between FY 2006 and 2007, the number of clients receiving 

foreclosure mitigation counseling increased by 55 percent.43 Counseling for homeowners on home 

maintenance or financial management for homeowners has also grown in the past year, by 22 percent, 

reflecting the economic downturn and housing crisis. By contrast, the volume of clients receiving 

pre-purchase counseling, rental counseling, and homeless counseling all declined. 

The surging demand for foreclosure mitigation counseling has presented a major challenge for the 

housing counseling industry. Concerns about how to fund this counseling have been somewhat 

alleviated by two FY 2008 Congressional appropriations totaling $360 million through 

NeighborWorks® America, but agencies face a major challenge of developing the staff and processes 

to handle large volumes of foreclosure mitigation clients within a very short timeframe. (All 

See Chapter 1 for Exhibits showing trends in client volumes. 

Chapter 9. Policy Considerations 141 

43 
NeighborWorks® foreclosure mitigation grants are expected to be expended by the end of 2009). 

The agency survey and intermediary and SHFA interviews were conducted prior to the announcement 

of the NeighborWorks® grants, but provide insight into the organizational challenges associated with 

building capacity in this area. 

One of the main challenges is hiring and training staff. Many staff whose training and experience is 

in pre-purchase counseling are having to move into foreclosure mitigation counseling and the 

knowledge required is quite different. In particular, foreclosure mitigation counseling requires a 

much more extensive knowledge of the foreclosure process and options for resolving delinquency 

than pre-purchase counseling. As one intermediary put it: “These loans are complicated, and require 

a counselor with expertise to guide the consumer. The counselor must be prepared to walk through 

loan defaults and unravel troubled clients’ payment histories.” Effective foreclosure mitigation 

counseling also requires communicating and working with servicers. Several agencies commented in 

the survey about how difficult and frustrating this can be and suggested that HUD should try to 

influence the servicing industry to be more responsive to counselors. 

Comments in the survey also suggest that local agencies are struggling with how to work effectively 

with the large national call centers (e.g., the HOPE hotline operated by the Homeownership 

Preservation Foundation) that are often the first point of contact for clients in delinquency or default. 

There appears to be confusion as to whether the role of such call centers is to provide counseling or 

referrals or both, and local agencies appear to be unsure about how they fit into the process. As one 

survey respondent put it: 

“Significant increases have been experienced in the foreclosure counseling arena and the 

demand exceeds the service available throughout [our state]... There aren't enough 

counselors in the area to handle the workload and customers are being counseled by 

telephone by agencies out of the area. There are problems with customer full disclosure and 

the customer becomes hostile with local counselors or funders because they aren't receiving 

funding to save their homes after being approved by the out of area agencies serving the 800 

Help Line. A better explanation for the local counselors and customers of the assistance and 

services provided [by out of area phone counseling] would improve the counseling process 

for customers and reduce counseling time for the foreclosure customer thus possibly avoiding 

an unfavorable outcome to the customer's dilemma.” (Community action agency in OH) 

A final challenge for agencies providing foreclosure mitigation counseling is that counseling alone 

may not be able to meet all the needs of clients who are delinquent or in default on their mortgages. 

Several agencies commented in the survey on the need for more affordable refinance products, 

foreclosure prevention grants and loans, home maintenance grants and loans, and legal services to 

help their clients: 

“Client financial assistance and counseling for home repairs is a critical need in our 

community and a major part of our housing program. HUD seems to have an inadequate 

grasp of that issue.” (Human services organization in PA) 

“One of the things that we would like to see happen is [to] have money to be able to assist 

some of the clients that have fallen behind a couple of months due to lay offs, sickness, etc. 

142 Chapter 9. Policy Considerations 
and then require them to attend in-depth budget training to help them manage their money 

better and hopefully keep this from happening again and if it does they have money set aside 

to take care of it.” (Community action agency in OK) 

“The rise in volume of Foreclosure Prevention clients has been a big challenge for our 

Housing Counseling. We find that most of the clients had grossly inappropriate loans offered 

to them and were not financially aware of the possible consequences of such a loan. They 

often reported that assurances were made regarding re-financing that were not feasible as 

housing prices dropped. They also usually have few assets and insufficient income to counter 

the problems they face.” (Human services organization in CA) 

Building Capacity for HECM Counseling 

Between 2000 and 2005, the number of U.S. residents aged 62 and older increased by 11 percent, 

almost twice the rate of growth for residents under the age of 62 and three times the rate of growth for 

residents under age 55.44 The aging of the Baby Boom generation has created new demand for FHA’s 

HECMs.45 The volume of HECMs has nearly tripled since 2004, with approximately 107,000 

HECMs closed in 2007.46 All HECM borrowers are required to receive education and counseling by 

a HUD-approved HECM counselor before closing the loan, and so with this rapid growth in the use 

of HECMs there has also been a sharp increase in demand for HECM counseling. 

The challenge of meeting the growing demand for HECM counseling was not mentioned as 

frequently in the interviews or comments on the surveys as building capacity for foreclosure 

mitigation counseling. However, several intermediaries, SHFAs, and counseling agencies cited the 

growth of HECMs as an important trend that the industry needs to be prepared for and also voiced 

concern about the current quality of HECM counseling. 

In order to meet the demand for HECM counseling, HUD has worked aggressively to expand the 

network of HECM counselors and the means by which counseling is delivered. In 2005, HUD 

increased the number of intermediaries permitted to provide face-to-face and telephone counseling 

nationally for HECM clients. More recently, HUD has allowed all HECM counselors to counsel 

HECM clients by telephone if face-to-face counseling is not feasible and has permitted agencies and 

lenders to share information and referrals for HECM counseling electronically through a third party 

vendor. In FY 2007, HUD awarded a total of $3 million in supplemental funding for HECM 

counseling to two intermediaries—NFCC and MMI. 

44 U.S. Census Bureau, 2000 Census and 2007 population estimates. 

45 Because of the insurance provided by FHA, the HECM is the most common type of reverse mortgage in the 

market. Fannie Mae also offers a reverse mortgage product, the Home Keeper Mortgage, that requires 

counseling as well. 

46 Statement of Meg Burns, Director, FHA Single Family Program Development, U.S. Department of 

Housing and Urban Development, Hearing before the Special Committee on Aging, United States Senate, 

December 12 2007. 

Chapter 9. Policy Considerations 143 
Although these changes have allowed more clients to receive HECM counseling, some of the 

intermediaries and agencies interviewed raised concerns that counselors are feeling pressured to 

provide the information to clients too quickly and that clients may not fully understand the 

implications of taking out a HECM. They also suggested that HUD has not yet provided sufficient 

guidance on the amount of time that HECM counselors need to spend with their clients:47 

“Reverse mortgage counseling is required for all individuals receiving an FHA-insured 

HECM. As a result, there is a demand for quick turnaround in the counseling sessions, with 

pressure from lenders... Counselors, lenders, and clients need to slow down the reverse 

mortgage and reverse mortgage counseling processes to ensure that clients are wellinformed.” (National intermediary) 

“We are concerned about the quality of counseling that seniors are getting with the phone 

counseling on Reverse Mortgages. We have at least one a week calling to get clarification 

after they have received the phone counseling and did not understand and then had no way to 

get hold of the counselor again for questions. These seniors need more protection then they 

are receiving.” (Community action agency in UT) 

“HUD needs to set more stringent standards for reverse mortgage counseling in terms of the 

amount of time that should be spent with a client. We hear many reports of clients being 

given ‘counseling’ that consists of nothing more than a 5-15 minute telephone conversation, 

with no financial data provided and minimal effort to explain the concepts of a reverse 

mortgage.” (Human services organization in NC) 

“The basic standards for reverse mortgage and bankruptcy counseling are too boilerplate, lead 

to short sessions, doesn't challenge the consumer to understand the budgeting impact, and 

especially how they are going to avoid additional problems after the fact—refinancing 

reverse mortgage for lack of budgeting; not able to survive financially (still upside down) 

after a bankruptcy discharge.” (Consumer credit counseling organization in CA) 

HUD is currently taking steps to improve the quality of HECM counseling. In January 2007, HUD 

issued a proposed rule to establish testing standards to qualify individuals as HECM counselors and 

to establish a roster of eligible HECM counselors. In order to be included in the roster, a counselor 

must be employed by a HUD-approved counseling agency, pass a standardized HECM test, and 

continue to receive training and education. Counselors could also be removed from the roster for 

various causes, including failure to comply with HUD requirements and standards; failure to maintain 

the registration or certification requirements of a state or local authority; and steering clients to a 

particular lender. A final rule is expected to be issued in 2009. HUD is also in the process of 

revamping the protocol for HECM counseling. Finally, the AARP Foundation is planning to launch a 

“mystery shopper” program to keep track of and encourage improvement in qualified HECM 

counselors' performance. The mystery shopper is an experienced counselor acting as a client who 

uses a checklist to verify that key information items required by statute, regulation and mortgagee 

HUD’s HECM Handbook (4235.1) specifies the topics that must be covered in a HECM counseling session 

and suggests that counselors should make every effort to conduct the counseling face-to-face and in the 

client’s home but does not require a particular number of hours of counseling. 

144 Chapter 9. Policy Considerations 

47 
letter are provided accurately by the counselor in a way that encourages client understanding and 

protection. The checklist will be shared with counselors and their supervisors in advance so they will 

know what is expected of them. This quality check program is in a beta-testing phase as of mid-2008 

and is expected to be implemented by the end of the calendar year, or early the following year. 

Another challenge of building capacity for HECM counseling is funding. HUD funding alone is not 

sufficient to meet demand; as a result, the intermediaries funding HECM counseling have been 

working to develop alternative funding sources. One initiative was to have lenders pay agencies for 

the counseling provided to their clients, with the understanding that these clients would receive 

counseling in a timely manner.48 Housing Counseling regulations at 24 CFR Part 214 allow agencies 

to be paid by lenders, as long as the relationship does not create a conflict of interest and is disclosed 

to the client.49 However, several agencies commented on the potential for conflicts of interest in this 

type of arrangement, including one agency that reported that a lender had stopped referring clients to 

them after a client decided not to pursue a HECM after receiving counseling. One intermediary went 

as far to say that mortgage lenders should not be meeting the need for HECM counseling long-term 

and described lender payments for HECM counseling as “the issue of the future.” Another 

intermediary interviewed expressed skepticism that lenders would in fact pay for counseling while 

HUD funding was still available. In July 2008, Congress passed the Housing and Economic 

Recovery Act of 2008, which prohibits lenders from funding reverse mortgage counseling. 

Client fees are another possibility for addressing the funding gap for HECM counseling. Some 

counseling providers favor charging a fee at closing to those clients who actually take out a HECM, 

because these clients by definition have some equity in their homes that can be used to cover the 

counseling fee. However, a fee taken at closing would not cover the costs of HECM counseling for 

clients who decide not to obtain at HECM. In May 2008, HUD announced that agencies could charge 

up to $125 per counseling session for HECM clients and that this fee could be paid in one of three 

ways: by the client directly to the agency; by the lender to the agency, either on a case-by-case or as a 

lump sum; or the cost of the counseling can be paid out of the HECM borrower’s loan proceeds at 

closing.50 

48 “DirectConnect and MMI launch a lender-pay program to head off impending counseling crisis,” 

December 10, 2007. Press release from DirectConnect, https://directconnectcounseling.org/news.php. 

49 The final rule for the Housing Counseling program provides a description of what is meant by conflict of 

interest. Examples include of conflicts of interest include a counseling agency employee having a direct 

interest in the client as a landlord or creditor, mortgage underwriter, or collection agent, or a counseling 

agency employee referring clients to mortgage lenders, brokers, builders, or real estate sales agents in 

which he/she has a financial interest. The final rule also requires agency staff to avoid actions that might 

result in, or create the appearance of, administering the housing counseling operation for personal or private 

gain. Housing Counseling Program; Final Rule (Federal Register Vol. 72, No. 188, September 27, 2007, 

pp. 55638-55654) 

50 FHA Mortgagee Letter 2008-12. 

Chapter 9. Policy Considerations 145 
Standardizing the Quality of Counseling Services 

The growth in the housing counseling industry since the 1990s, coupled with the great diversity in the 

types of organizations providing housing counseling and education, has created an important debate 

within the industry about the need for greater standardization to ensure a high quality of services 

nationwide. It is not a new issue, but it is one that continues to challenge the industry, particularly in 

the current context of surging demand and funding for foreclosure prevention counseling. This report 

has documented the great diversity in agency approaches to providing counseling services, including 

significant variations in time spent per client, the mix of group and one-on-one sessions, the curricula 

used, and the costs incurred. While some of this variation may reflect justifiable differences in the 

approaches used due to differences in clients’ needs, the variation also likely reflects differences in 

the quality of the services provided. 

Thus far, support for standardizing the quality of counseling and education has been strongest for 

homeownership-related counseling. In 1996, Fannie Mae initiated the American Homeowner 

Education and Counseling Institute (AHECI), an organization with broad industry representation 

whose goals included developing certification standards for homeownership counselors and 

establishing a core curriculum for homeownership education. AHECI did adopt a standard 

curriculum and standard set of definitions and requirements for homeownership education and 

counseling in 1999, but ceased operations in 2004. 

The NeighborWorks® Center for Homeownership Education and Counseling (NCHEC) picked up 

where AHECI left off, leading a process to develop service standards and a code of ethics for 

homeownership-related counseling and education. NCHEC convened a national Advisory Panel of 

representatives from housing counseling organizations, national housing counseling intermediaries, 

mortgage industry representatives, and HUD to develop the standards, which were published in the 

summer of 2007.51 As of May 2008, approximately 200 organizations have endorsed the NCHEC 

standards, and 80 have adopted the standards for their organizations. 

The work of AHECI and NCHEC reflects in part the national policy focus on increasing 

homeownership through housing counseling. There have not been similar attempts to standardize 

counseling for rental counseling or counseling for homeless people. 

Intermediary and SHFA Views on National Standards 

In the in-depth interviews, conducted over the summer of 2007, we asked intermediaries and SHFAs 

for their opinions on the need for national counseling standards.52 Overall, more than four-fifths of 

51 There are four separate standards documents: National Industry Standards for Homeownership Education; 

National Industry Standards for Homeownership Counseling; National Industry Foreclosure Counseling 

Standards; and National Industry Code of Ethics and Conduct for Homeownership Professionals. The 

standards can be found at www.homeownershipstandards.com. 

52 The interviews took place during the summer of 2007, at about the time NCHEC’s standards for 

homeownership education and counseling were published but before the publication of the standards on 

foreclosure counseling. We included the topic of counseling standards in the interviews in part to gauge 

support for the NCHEC standards but more importantly to explore whether these standards should be 

mandatory and whether standards are needed for other types of counseling as well. 

146 Chapter 9. Policy Considerations 
the organizations interviewed said there is a need for national standards, and many reported that they 

had officially endorsed NCHEC’s standards for homeownership-related counseling. However, the 

intermediaries and SHFAs interviewed also raised concerns about national counseling standards. 

The first concern, discussed in Chapter 8, relates to the cost of providing additional training to 

counselors to meet new certification standards and the source of that training. Several intermediaries 

suggested that if training or certification for counselors is to be mandated, there need to be multiple 

providers of training from which to choose: 

“It is important to have basic standards with the ability for states to add additional standards. 

These standards would be very helpful. But, those general standards can’t be cost 

prohibitive, can’t require hours or certificates without funding, and can’t be specifically from 

one training organization.” (SHFA) 

Another important issue is how to accommodate local and regional diversity in market conditions and 

counseling practices. Several of the intermediaries and SHFAs interviewed suggested that the 

standards should include enough flexibility to be tailored to local circumstances and industry 

development: 

“There are so many different kinds of counseling, so finding one standard will be difficult. 

Principles should be set out, but if the standards are too specific then they will need to 

constantly change to keep up with regular industry shifts. At some point, a line needs to be 

drawn and decisions need to be left to the agency.” (Intermediary) 

“They must be general so that counselors can tailor their services to the community which 

they serve. All counseling models cannot be unified. Standards must develop models that 

preserve flexibility at the local level.” (Intermediary) 

Other organizations interviewed (and several of the local agencies surveyed) went further to say that 

it makes more sense to have state or regional standards than national standards because of variations 

in housing markets and in laws regarding foreclosures, eviction, and other housing related issues. As 

two SHFAs put it: 

“While we feel strongly that some sort of certification standards are needed for housing 

educators, we feel that other standards are best addressed on a regional level because there 

are such big differences in housing markets, availability, pricing (especially in relation to 

income), customary lending and real estate practices, urban vs. rural markets, etc. in the 

various regions and states. We operate in New England, and find these differences within 

just our small area.” 

“Most states are pretty capable of creating a program that fits their specific needs. The best 

way to create standards is to have each agency or intermediary that provides funding to define 

its own standards for the agencies that it funds.” 

Intermediaries and SHFAs also expressed concern about how the standards would be enforced and by 

whom, and who would pay for the enforcement. Several organizations suggested that enforcing 

Chapter 9. Policy Considerations 147 
national counseling standards should be the responsibility of HUD or a third party outside the 

intermediary network to avoid overburdening intermediaries and SHFAs. Others raised concerns 

about additional reporting requirements associated with meeting the standards discouraging small 

agencies from participating in the counseling program. 

For intermediaries and SHFAs that do not support the creation of national standards for housing 

counseling, one of the major reasons is the potential to reduce access to housing counseling in some 

areas if small or rural agencies are unable to meet the added standards or reporting burdens. Two 

organizations that fund counseling in rural areas put it this way: 

“It is a dilemma. No one would disagree that we should be shooting for the highest standard 

conceivable given the constraints that we operate under, the largest of which is a funding 

constraint. If higher standards would result in some people not having access to counseling, 

that would not be a good outcome. Any counseling is probably better than no counseling. 

We don’t want to see viable counseling undercut; at the same time, we need some minimal 

level of competence, and this is what HUD should be working on.” 

“National counseling standards impose limitations and costs on rural organizations, perhaps 

more so than larger, sophisticated, or urban organizations. A current issue with standards and 

certification is that rural organizations find it very difficult to travel and attend required 

training. Training is offered in urban areas and sometimes only once a year. The 

administrative costs of standards may also burden small, rural organizations. HUD should 

also approve state and local-level standards and the associated certifications.” 

Intermediaries and SHFAs were also asked about HUD’s role in setting and enforcing national 

standards for the counseling industry. Overall, about 80 percent of the organizations interviewed said 

HUD should have some role in setting and enforcing the standards, but the extent of that role varied. 

Most said they thought HUD should endorse the standards once developed, make sure that they are 

included in the HUD handbook, and provide training funds for agencies to meet the standards. 

However, there was little consensus about how the standards should be enforced and what HUD’s 

role should be. Most acknowledged that HUD is a major player in the industry and should therefore 

play a role, but the organizations were equally split between those who said HUD should lead the 

enforcement of standards and those who thought it should be up to another entity or that 

intermediaries, SHFAs, and local agencies should be self-policing. 

There was also no consensus about whether the existing NCHEC standards were sufficient for 

homeownership-related counseling or whether NCHEC should take the lead in developing additional 

standards. Not everyone interviewed was familiar with the standards, and several raised concerns 

about NCHEC’s standards being too closely tied to training offered by NeighborWorks® America. 

Some suggested that although the standards should come from the industry, the certifying body 

should be independent to avoid conflicts of interest. 

Agency Views on National Standards 

The counseling agency survey explored the question of which types of industry standards might be 

needed for different types of services. Specifically, for each education or counseling service funded 

148 Chapter 9. Policy Considerations 
by HUD, the survey asked which of the following types of standards should be established nationally 

either by HUD or by another entity: 

• Certification standards for staff; 

• Curriculum standards for education sessions; 

• Data tracking and reporting standards; 

• Formal service delivery standards. 

For all types of housing counseling and education, the survey found there is substantial support for 

national standards of some type. Exhibit 9-1 summarizes the percentage of agencies reporting that 

national standards of some type (i.e., in any of the four categories above) are needed. Support for 

national standards is highest for predatory lending workshops and foreclosure mitigation counseling, 

but a substantial majority of agencies reported that standards are needed for the other types of 

homeownership-related counseling as well. For rental and homeless counseling, however, only about 

half of agencies said that national standards are needed. On average, across all types of counseling 

and education services, 73 percent of agencies reported the need for national standards of some type, 

which implies that just over one quarter of agencies are satisfied with existing standards. 

Exhibit 9-1. Percent of Agencies Reporting That National Standards are Needed 

Predatory lending workshops (N=197) 81% 

Foreclosure mitigation counseling (N=549) 79% 

Counseling related to HECMs (N=232) 78% 

Mortgage refinancing counseling (N=284) 77% 

Pre-purchase homebuyer counseling (N=808) 76% 

Homebuyer education workshops (N=757) 76% 

Post-purchase homeowner workshops (N=237) 75% 

Assistance on fair housing issues (N=113) 72% 

Rental counseling (N=452) 53%

Homeless counseling (N=207) 51% 

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 

Percent of Agencies 

Source: Abt Associates survey of HUD-approved counseling agencies. 

Note: “N=” indicates number of survey respondents for that category. 

Chapter 9. Policy Considerations 149 
Percent of Agencies 

Exhibit 9-2 shows the percent of agencies reporting a need for national standards by each of the four 

categories of standards listed above, across all counseling types. Agency support is greatest for 

certification standards for staff and for curriculum standards for education sessions. Given the likely 

importance of the knowledge and skill of educators and counselors in determining the quality of 

services provided, standards for staff would be an important component of quality standards. 

Exhibit 9-2. Percent of Agencies Reporting a Need for National Standards, by Category of 

Standards 

60% 

50% 48% 

44%

40%

33%

30% 

25% 

20% 

10% 

0% 

Certification Curriculum standards Data tracking and Formal service 

standards for staff for education reporting standards delivery standards 

sessions 

Source: Abt Associates survey of HUD-approved counseling agencies. 

Note: Based on survey responses of 1,067 agencies. 

Comparing agency support for national standards across agency mission type, counseling 

specialization, and agency size, we find that consumer credit counseling agencies and agencies whose 

primary mission is housing or neighborhood development, as well as agencies specializing in 

homeownership-related counseling, are most likely to report a need for national standards of one type 

or another (Exhibit 9-3). Agencies that specialize in rental or homeless counseling are least likely to 

see a need for national standards. Support for national standards does not vary substantially by 

agency size. 

150 Chapter 9. Policy Considerations 
Exhibit 9-3. Need for National Standards by Primary Agency Mission, Counseling 

Specialization, and Annual Client Volume 

73%

71%

76%

71%

78%

65%

58%

76%

78%

80%

64%

81%

66%

76%

74%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90%

Less than 150 clients

150 to 499 clients

500 to 999 clients

1000 to 4999 clients

5000+ clients

ANNUAL CLIENT VOLUME:

No specialization

Rental or homeless

Pre- and post-purchase

Post-purchase

Pre-purchase

COUNSELING SPECIALIZATION:

Legal assistance

Consumer credit

Social service

Housing/neighborhood development

Housing counseling

AGENCY MISSION:

Percent of Agencies Reporting that Some Type 

of National Standards are Needed

Source: Abt Associates survey of HUD-approved counseling agencies. 

Notes: 

Agencies are categorized as specializing in one of four types of counseling (pre-purchase, post-purchase, preand post-purchase, rental or homeless) when at least 80 percent of their clients receive that type of counseling. 

Agencies that do not have at least 80 percent of their clients receiving one of the four types of counseling are 

categorized as “no specialization.” 

Based on survey responses of 1,067 agencies. 

In addition to asking about their support for national standards, agencies were also surveyed about 

HUD’s role in setting and enforcing standards. As shown in Exhibit 9-4, about three-quarters of 

agencies agree with the statement that HUD should set standards for housing counseling and 

education and only 10 percent somewhat or strongly disagree. Support is also strong for HUD 

providing quality control for housing education and counseling services. 

By contrast, a much smaller share of agencies agree with the statement that HUD should have a more 

rigorous process for certifying housing counseling agencies. In the written comments on the survey, 

many agencies expressed support for the current approval criteria, suggesting that raising them may 

Chapter 9. Policy Considerations 151 
discourage smaller agencies from participating.53 Other agencies noted that there are other agency 

certifying bodies, such as the Council on Accreditation (COA), which may be more appropriate 

should HUD decide to increase standards for agency approval: 

“We are certified by the Council on Accreditation (COA). Our housing counseling programs 

are reviewed under COA standards. A separate HUD certification would be an extra burden 

on the programs. Perhaps HUD could approve national accrediting organizations to complete 

the reviews and create certification standards at that level.” (Human service organization in 

HI) 

“While I believe in standards, most agencies that are COA accredited and AARP HECM 

certified do an excellent job delivering Housing services. The biggest problems I see in the 

housing counseling industry is with agencies that are not accredited. I do not think HUD 

should be in the accreditation business.” (Consumer credit counseling agency in AL) 

Exhibit 9-4. Agency Views of HUD’s Role in Setting and Enforcing Industry Standards 

Neither 

Strongly Somewhat Agree nor Somewhat Strongly 

Agree Agree Disagree Disagree Disagree 

HUD should set standards for 

housing education and counseling 33% 40% 17% 7% 3% 

HUD should provide quality control 

for housing education and 26% 44% 21% 7% 3% 

counseling 

HUD should have a more rigorous 

process for certifying housing 15% 25% 39% 13% 8% 

counseling agencies 

HUD should endorse another 

entity to set standards for housing 14% 23% 32% 17% 15% 

education and counseling 

Source: Counseling agency survey. 

Note: Based on survey responses of 1,066 agencies. 

The criteria for becoming a HUD-approved housing counseling agency include non-profit status, a local 

community presence, experience administering a housing counseling program for at least a year, an 

automated client management system for collecting and reporting client-level data, experienced staff, and 

staff with language skills appropriate to the client population. Housing Counseling Program; Final Rule, 

p. 55639. 

152 Chapter 9. Policy Considerations 

53 
Reaching Clients at the Right Time 

A final major challenge facing the housing counseling industry is the need to reach clients at the time 

that counseling can be of most assistance. In pre-purchase and mortgage refinance counseling, for 

example, the industry has long struggled with how to provide individuals with counseling before they 

take out unaffordable or otherwise inappropriate loans. This is not a new issue but it has been 

highlighted by the current subprime and foreclosure crisis. In particular, providers of housing 

counseling services are frustrated that they are not a more effective counterweight to predatory 

lenders and to subprime lenders offering highly risky mortgage products to people with limited 

savings and poor credit. Although the housing crisis has reduced the availability of credit in the 

short-term, this is not an issue that is likely to go away: 

“The counseling industry is losing out to predatory lenders who give potential homebuyers 

easy answers. The challenge is: how do we market housing counseling as the alternative to 

easy answers and quality instead?” (SHFA) 

“It used to be ‘can I get a mortgage?’ Now, it is ‘which mortgage will I get?’ The industry is 

struggling with ways to get the consumer to go to the counselor as a first step in the process.” 

(Intermediary) 

One issue that the fluctuations in market conditions since the 1990s highlights is that the counseling 

industry does need to keep on top of changing market conditions and adapt their approaches to 

reaching and serving clients accordingly. Part of the challenge in attracting clients has been that 

counseling takes time—8 hours on average and often more for pre-purchase clients—and requires the 

client to come to a certain place, which in rural or less populous states may be far from home, at 

certain times. Most loan products targeted at low- and moderate-income borrowers, for example, do 

not require housing counseling; as a result, the borrower has to be self-motivated to attend counseling 

and follow through on the counselor’s recommendations. This may be difficult if the agency is far 

away, does not offer services at convenient times, or if the client does not feel the counseling is 

meeting his/her needs but has no other local alternative. 

Although few counseling agencies currently employ new technology such as online counseling, many 

intermediaries and SHFAs see the need for the industry to embrace this technology more than they 

have in the past. As several of those interviewed put it, we are living in an online society and need to 

grapple with the fact that people increasingly learn through the Internet. There is an expectation from 

clients that counseling services should be offered online; in addition, hotlines, other forms of 

telephone counseling, and online tutorials offer ways for the industry to expand its reach in a 

constrained funding environment. Both telephone and online counseling allow clients to receive 

information in their homes (even from agencies located at a great distance away) and at times that are 

convenient for them—this is very significant for foreclosure mitigation counseling, where clients may 

feel under unusual time pressure, and HECM counseling, where clients may be less willing or able to 

travel to an agency for services. 

But while there are several good reasons for the industry to adopt new technologies, there are also 

pitfalls. Interviews with intermediaries and SHFAs provided a variety of feedback on the limitations 

of telephone counseling. The general argument is that face-to-face contact supports much better 

Chapter 9. Policy Considerations 153 
communication between counselor and client: facial expressions and body language provide feedback 

on issues that are unclear or anxiety provoking for clients; it is easier to refer to documents and 

worksheets; and the personal interaction establishes greater rapport that encourages further 

interactions with the counselor. Similarly, the interviews highlighted a variety of drawbacks with 

online counseling. Many groups that are hard to serve in person are also less likely to have ready 

access or familiarity with the Internet, including rural populations and the elderly. Some argued that 

clients were less likely to retain information from online counseling compared to in-person sessions. 

Still, even those who were skeptical about the degree to which telephone and online counseling could 

replace in-person sessions acknowledged that there were a number of ways in which these 

technologies could be of value. Both telephone and online interactions may be highly effective 

means of outreach to new clients, providing an easy first point of contact that facilitates subsequent 

in-person counseling. In fact, this process is being used to a significant degree with delinquency 

counseling. There is also some evidence that the mode of counseling is less important in promoting 

positive outcomes than the amount of time spent per client.54 Online and telephone counseling may 

also be very effective in specific circumstances, such as assisting near-ready homebuyers who simply 

need standard information on the process, younger and more technologically savvy clients who prefer 

this method of acquiring information, and clients with a need for very specific information (e.g., 

renters or landlords who have a pointed question about their rights or responsibilities in a specific 

situation). 

Looking ahead, it may well be that technological advances will help overcome a variety of drawbacks 

to the use of telephone and online counseling. It is not hard to imagine, for example, that in a few 

years most everyone will have access to high-speed Internet connections supporting greater use of 

self-guided, automated education. There may also be widespread ability to engage in video 

conferences online (with document sharing) that will make this form of counseling almost 

indistinguishable from in-person counseling. But to use these new methods effectively there will be a 

need for a significant investment in developing the infrastructure to support online services, including 

the equipment and software to be used, protocols for how to carry out these services, and training for 

counselors to know how to use these methods. HUD could play a role in supporting these 

investments. But as one intermediary argued, it is not clear that this should be the highest priority at 

this time for HUD’s funding: 

“Our general sense is that the client population is not online and given that HUD’s resources 

for housing counseling are very limited this may not be the best use of resources. You first 

need to train people to use technology before you can start doing housing counseling through 

technology, and from our point of you, providing online counseling does not rise to the top of 

the list of priorities.” 

Another challenge of attracting clients to counseling is that the limited funding for the industry does 

not permit agencies to invest heavily in marketing and outreach. As one large intermediary put it, 

“The agencies don’t have the funds to ‘be in the market’ in the way that subprime lenders are.” 

Another problem is a lack of public awareness of the value of housing education and counseling. In 

J. Michael Collins, “Exploring the Design of Financial Counseling for Mortgage Borrowers in Default,” 

Journal of Family Economic Issues 28(2):207-226 (June 2007). 

154 Chapter 9. Policy Considerations 

54 
part, this comes back to the challenge of demonstrating the value of housing counseling by collecting 

and disseminating good information on counseling outcomes and impacts. However, there is also a 

challenge of translating this information in a way that is attractive to potential clients and does not 

stigmatize counseling as something that is only necessary for low-income people or people who are in 

financial trouble. 

“The most important thing is to increase awareness about the importance of homebuyer 

education. The issues with foreclosure and predatory lending need to be addressed and 

homebuyers should be encouraged to come to a housing counseling agency first before 

buying a home. A campaign is needed to increase awareness about education opportunities 

and its importance so buyers make good choices.” (SHFA) 

To this end, several intermediaries and SHFAs interviewed suggested that HUD should work with the 

industry to provide more effective public awareness of the value of counseling particularly as a way 

to avoid predatory lending and inappropriate mortgage products. In addition, a large number of 

intermediaries, SHFAs, and agencies said that HUD should require pre-purchase housing counseling 

for all FHA products and encourage the GSEs to reinstate counseling requirements for their 

affordable loan products. A smaller number of organizations went further, suggesting that prepurchase counseling should be required of a much broader segment of the population, because 

predatory and unaffordable subprime lending affect higher income people as well and because more 

people would be likely to participate in counseling if it were viewed as more “mainstream:” 

“HUD also needs to aggressively promote housing counseling and education as the first step 

for all potential homebuyers to take. HUD needs to push for this; it is so important and 

should not be underestimated. Counseling and education should not be just for customers at 

social service agencies. It needs to be mainstreamed, like driver education.” (SHFA) 

To the extent that there is support for requiring counseling for certain classes of loans, instituting 

these requirements for FHA loans may be an appropriate way to introduce these requirements to the 

market. However, as the market returns to more normal conditions, it may not be wise to hamstring 

FHA with requirements that are not imposed on other lenders, as this would place FHA at a 

competitive disadvantage. Also, at present there is limited evidence of the benefits of counseling in 

making homeownership more sustainable. However, the Housing and Economic Recovery Act of 

2008 does include a provision requiring HUD to undertake a limited demonstration to test the 

effectiveness of pre-purchase counseling. 

It is also important not to view mandatory or expanded pre-purchase counseling as a substitute for 

post-purchase assistance. In many respects, these services are complimentary – pre-purchase 

counseling provides an opportunity to teach clients about the value of staying in touch after buying a 

home and seeking assistance early if they are concerned about their mortgage payments. There will 

also always be a need for post-purchase assistance for homeowners who encounter financial 

difficulties, whether they received pre-purchase counseling or not. 

Chapter 9. Policy Considerations 155 
Increasing Funding for Housing Counseling 

The interview and survey responses suggest that funders and providers of counseling services view 

insufficient funding for housing counseling services and staff training as the single biggest challenge 

currently facing the housing counseling industry. As reported in Chapter 4, 86 percent of agencies 

describe funding as an extremely or moderately significant problem, with an additional 8 percent of 

agencies identifying it as a slightly significant problem. In addition, three-quarters of the 

intermediaries and SHFAs interviewed reported that some or all of their affiliates were overstretched 

and needed more funding and staff in order to meet demand effectively. Moreover, among those that 

said affiliates were meeting demand, several noted that the agencies were doing so by operating “in 

their highest gear.” As one SHFA put it: 

“Agencies are overstretched in the sense that counselors and agencies are inadequately 

funded for the services they provide, they have a large case load, and they strain to perform 

adequate data collection.” 

Funding is certainly not a new concern for the industry—one intermediary described the need for 

multi-year and sustained funding as a perennial challenge. The lack of funding is also a very 

common complaint of non-profit organizations generally, and so may seem to be not particularly 

remarkable. But what makes these concerns noteworthy is that Congress has made it part of HUD’s 

mission to ensure the availability of free housing counseling for low-income individuals from nonprofit organizations without a stake in the housing transaction. In fact, there are a variety of 

circumstances where supporting the use of third parties to inform consumers may be a reasonable 

policy response to regulating complex consumer choices.55 

Not every first-time homebuyer is receiving housing counseling. This estimates that between 10 and 

45 percent of all low-income, first-time homebuyers in 2007 received counseling prior to buying a 

home. 

The range of counseling rates for low-income first-time homebuyers is based on data submitted by 

agencies to HUD for FY 2007 indicating that 70,000 counselees purchased a home. In comparison, 

data from the American Housing Survey (AHS) indicates that between 1995 and 2005 an average of 

685,000 low-income households bought their first home each year.56 The 70,000 homebuyers 

reported by agencies would represent 10 percent of all low-income first-time homebuyers that in 

2007. But since agencies likely underestimate the share of counselees that purchase a home, the most 

conservative estimate would be that all of the more than 300,000 pre-purchase counselees in FY 2007 

eventually purchase homes. In that case, an estimated 45 percent of first-time homebuyers would 

receive counseling each year. 

55 See, for example, G.K. Hadfield, R. Howse, and M.J. Trebilcock, “Information-Based Principles for 

Rethinking Consumer Protection Policy,” Journal of Consumer Policy, 21(2), 131-169 (1998). 

56 “Initial Housing Choices Made by Low-Income and Minority Homeowners,” by Christopher E. Herbert 

and Eric S. Belsky, Cityscape 10(2):61-94, 2008. 

156 Chapter 9. Policy Considerations 
To the extent that housing counseling is providing benefits that exceed its costs—which may yet be 

an open question—then the funding for counseling from all sources, including HUD, would have to 

increase by a factor of as much as 10 or as little as 2 to make counseling available for all low-income 

first-time homebuyers. 

The opinions gathered as part of this study indicate that funds are primarily needed for program 

operations and staff training. In addition, there is also a need for additional funding for the housing 

and social service needs of clients, but that is a separate issue from the question of funding for 

counseling services themselves. In their comments on the survey, fielded in late fall 2007, agencies 

reported feeling particularly stretched to meet an increasing demand for foreclosure prevention 

counseling within their existing budgets. These concerns should be largely mitigated by the $336 

million in grants funded by Congress through NeighborWorks® America and awarded to 

intermediaries, SHFAs, and local counseling agencies starting in February 2008. However, 

responding to a more than 400 percent increase in funding for the industry will be challenging—as 

will the need for agencies to adjust to a much lower level of funding once the market returns to more 

normal conditions. As discussed in the next section, agencies are currently struggling with building 

capacity to deliver foreclosure prevention counseling to respond to tremendous consumer demand. 

At the same time, there is no expectation that this increased level of Congressional funding for 

housing counseling will continue when the current foreclosure crisis is over. Given the uncertainty in 

the public funding of the industry, the ability of agencies to take advantage of new funding when they 

come up has much to do with the resources available for staff training and retraining in different types 

of counseling. As these organizations put it: 

“Funding is a major challenge so agencies can be properly staffed and adequately trained in 

more than one area. Affiliates need staff that can do multiple areas and funds for new topics 

and staff training.” (SHFA) 

“Organizations need the ability to adapt to local needs and rely on steady, consistent funding 

to hire, train, and keep competent staff.” (Intermediary) 

“Stability of funding is a problem. [Our SHFA] sees a consistent number of people in its 

training program, but staff turnover exists. Every few years, agencies experience staff 

turnover and have new people to educate. Therefore, funding for training needs to be 

consistent and be able to cover the ongoing need.” (SHFA) 

“Agencies are very adaptable to what the industry or consumers are asking for, provided there 

is funding. They are very wary of building capacity without a strong assurance that funding 

will be available.” (Intermediary) 

Ideally, intermediaries, SHFAs, and agencies would like to see more sustained and dependable 

sources of funding that would allow agencies to build substantial capacity in each of the counseling 

specializations over time. As a result, there is currently much interest in the industry, as there has 

been for several years, in finding new sources of funding for counseling services that can support the 

industry and increase the role of the private sector. However, organizations that fund and provide 

housing counseling have very diverse opinions as to which entities should increase their funding of 

the industry and how. 

Chapter 9. Policy Considerations 157 
Of the 60 intermediaries and SHFAs interviewed for the study, about half indicated that lenders and 

mortgage companies should be more involved in funding homeownership-related counseling because 

they benefit from the counseling in the form of more on-time mortgage payments and fewer 

foreclosures. However, a large number of organizations specifically mentioned that they do not want 

more lenders and mortgage companies funding housing counseling because of the potential for client 

steering and other conflicts of interests. As one intermediary put it, “there needs to be an independent 

way of funding housing counseling that does not drive the borrower to a specific lender.” Another 

intermediary commented that “third-party funding (government or fundraising) best serves the client 

because it lessens the chance of receiving biased information.” 

Nevertheless, there is an enduring sense, particularly for pre-purchase counseling, that counseling 

agencies should have some way to benefit from the revenue generated from the home purchase 

process. For example, one agency responding to the survey suggested that certified housing 

counselors or their agency should be allowed to receive a commission from a home sale if the 

homebuyer received pre-purchase counseling for at least a year. Several intermediaries reported that 

they were actively thinking about this problem. They also suggested that HUD should play a leading 

role in evaluating the possibility for greater private sector involvement. As they put it: 

“We need to figure out how housing counseling should situate itself in the marketplace. Thus 

far, housing counseling has operated outside the market, to avoid charges of steering and 

profiteering, but there should be some way of doing it that allows the non-profit agencies that 

do counseling to realize some of the profits from the home purchase transaction.” 

(Intermediary) 

“We think there should be ways for lenders to rationally support homeownership preparation 

programs. Everyone in the industry keeps circling around it, but we need to figure out a 

business model that works and makes sense.” (Intermediary) 

“Basically, there are a number of agents that buyers touch during the home purchase process 

(lenders, realtors, homebuilders, etc.). Each of these partners in the cycle should play a role 

in funding housing counseling. The problem is that the pain of foreclosure on stakeholders is 

so diffuse that it is tolerable to each of the stakeholders individually. Someone needs to 

calculate the aggregate cost of foreclosure to the U.S. economy and all the stakeholders ought 

to pay a pro-rated share.” (Intermediary) 

To the extent that lenders play a more active role in funding housing counseling, intermediaries also 

see a role for HUD in setting policies that address concerns about conflicts of interest: 

“The most useful role for HUD to play is to broker relationships with lenders and to take the 

lead on rethinking the position of housing counseling versus the marketplace.” 

(Intermediary) 

“Overall, someone needs to keep an eye on the ‘conflict of interest’ that exists when funding 

comes from lenders. It is hard for organizations to turn away from a lender if they are giving 

158 Chapter 9. Policy Considerations 
them money. HUD should set standards and guidelines for this and perhaps set a maximum 

contribution so it doesn’t get out of hand.” (Intermediary) 

One theme running through the intermediary and SHFA interviews is that in order to increase funding 

for housing counseling from either the public or the private sector, the industry needs to do more to 

demonstrate and publicize its value. As one SHFA put it: 

“The most critical challenge for the industry is proving the value of counseling to the 

industry. If counseling can bring qualified buyers to the table and prepare them for the 

mortgage process, the value of counseling will be recognized.” 

As part of their reporting requirements to HUD and to other funders, counseling agencies collect quite 

a lot of information about the clients they serve and the services they provide. Intermediaries and 

SHFAs generally report that this information is sufficient for managing subgrantees’ performance, but 

it is not adequate for demonstrating outcomes associated with different types of clients and services or 

for evaluating the impact of counseling on clients. But collecting the kind of outcome data needed to 

show the value of housing counseling is itself a substantial challenge. 

As described in Chapter 7, the lack of targeted funding for follow-up, combined with the lack of 

specific requirements for follow-up and the general funding constraints under which many agencies 

operate, means that following up with clients is often not a high priority for agencies and counselors, 

even though they are very interested in showing the impact of their work. One national intermediary 

suggested that ideally, each agency would have one person on staff dedicated to doing follow-up, but 

this does not happen because “each counselor is currently doing the work of 10.” 

In addition to funding constraints, follow-up is hard to do. Intermediaries and SHFAs report that 

most clients, once they complete counseling, do not want to be contacted again by counselors. As a 

result, they may not respond to follow-up mailings or phone calls. Another problem is that clients 

move, rendering an agency’s contact information inaccurate. 

Given the difficulties of follow-up with clients, and the lack of specificity about when, how often, and 

how follow-up should happen, information on the outcomes of housing counseling is currently not as 

rich as it could be. The full implementation of client management systems (CMS) should help 

somewhat, because they will permit analysis of outcomes by different types of services and different 

client characteristics. However, even with a CMS in place, agencies will still need to be motivated 

and able to collect accurate data on clients’ housing status some time after they complete counseling 

in order to provide compelling evidence to potential funders of the value of housing counseling. Of 

course, counseling outcomes and impacts can also be tracked through research studies funded 

separately from counseling activities. Major studies are currently underway of outcomes associated 

with pre-purchase and foreclosure mitigation counseling, which should provide important evidence 

for the industry on which methods are most effective for which types of clients. 

HUD’s Role in Supporting the Industry 

The survey responses and interviews with intermediaries and SHFAs suggest that HUD has an 

important role to play in helping the counseling industry address the challenges discussed above. 

Chapter 9. Policy Considerations 159 
Some of the ways that HUD could support the industry have already been mentioned, such as: 

supporting efforts to enhance funding for housing counseling services and for counselor training; 

playing a leading role in the development of national counseling standards; increasing counseling 

requirements for FHA loan products; and improving public awareness of the value of pre-purchase 

counseling. Two other roles for HUD that were frequently mentioned in the interviews and in 

comments on the counseling agency survey were: (1) encouraging lenders and servicers to be more 

responsive to the requests of counselors working on foreclosure mitigation and (2) playing a leading 

role in promoting the greater use of technology in the counseling industry. 

With respect to the first role, one of the keys to providing effective foreclosure mitigation counseling 

is the ability for the counselor to intervene with the lender or mortgage servicer on the client’s behalf. 

In their comments on the survey, many agencies complained that working with lenders and servicers 

was very difficult and proposed that HUD should try to encourage higher standards of responsiveness. 

As they put it: 

“The thing I would most like someone to do something about is to force the servicers to 

engage with us when we are trying to assist clients who are in default. They consistently pull 

stunts like put you on hold for a half an hour and then hang up on you and when you call back 

they do the same thing all over again. In the meantime other clients go unserved. I realize 

that HUD doesn't have sway over all lenders and servicers, but I sure wish you could make 

their lives a little more miserable when they are making no good faith effort.” (Community 

development agency in MD) 

“While a very large percentage of our clients cannot make mortgage payments, there are still 

families with incomes that could benefit from a loan modification. Unfortunately, loan 

servicing is very difficult to navigate and the industry continues to be non responsive to 

current realities. Therefore, our biggest challenge is getting lenders/servicers to respond to 

our requests and approve appropriate modifications. That is where HUD should set national 

standards, which ensure responsiveness similar to the FHA standard for loss mitigation.” 

(Housing stabilization agency in MA) 

Several intermediaries and SHFAs suggested that HUD should play a leading role in seeking out and 

investigating new technologies for providing housing counseling to a wider audience and in a way 

that better fits their backgrounds, learning styles, and need for convenience. Having investigated 

different technology options, HUD should then disseminate information on best practices to the 

industry. In addition, program guidance that specifically addresses telephone and online counseling 

would help to mitigate widespread concern about their quality and effectiveness. 

Industry Outlook 

The evolution of the housing counseling industry over the next 5 to 10 years is likely to be strongly 

affected by several trends evident today. Among the most prominent of these trends is the surging 

demand for foreclosure prevention counseling, which prompted the Federal government to provide 

$360 million in 2008 to support this counseling channeled through NeighborWorks® America. This 

unprecedented level of funding, combined with likely increases in HUD’s funding for housing 

counseling in FY 2009, will likely result in new agencies entering the counseling field and existing 

160 Chapter 9. Policy Considerations 
agencies reorienting their services toward foreclosure prevention counseling and other forms of postpurchase counseling. At the same time, there may be renewed support for pre-purchase counseling 

given the widespread view that the current crisis was brought on in part because too many 

homebuyers made poorly informed decisions about how to finance their homes—and whether to buy 

at all. 

Another important trend in the industry has been the growth in financial literacy education as a means 

of preparing clients to purchase homes and helping existing homeowners better manage their 

finances. The growing prevalence of financial literacy education reflects an understanding that more 

general competence in financial concepts is needed to help consumers handle routine decisions on 

financial matters. By reaching out to low-income households generally to provide financial literacy 

education—aside from whether they are currently pursuing homeownership or responding to a 

financial crisis—counseling agencies may also be more likely to provide clients the resources they 

need to make good financial decisions when they do reach the stage of buying a home. 

The growth in the industry spurred by the increased funding for foreclosure prevention counseling is 

likely to renew concerns about ensuring that agencies meet minimum standards for the qualifications 

of their counselors and for the content and duration of counseling services provided, taking into 

account the method of providing the counseling (e.g., by telephone or in person). To the extent that 

the national standards for homeownership education, homeownership counseling, and foreclosure 

counseling are broadly adopted by counseling agencies, we may also see a similar push for standards 

in other areas, such as predatory lending workshops, HECM counseling, mortgage refinance 

counseling, and financial literacy education. 

Given the aging of the U.S. population, HECM counseling in particular will continue be a major 

growth sector in the industry, forcing HUD and agencies to come up with a solution to current 

funding constraints. Given the size of the potential market for reverse mortgages and the 

vulnerability of some elderly homeowners, the industry will also need to develop a strategy to ensure 

that potential borrowers receive counseling—even if they plan to take out a non-FHA reverse 

mortgage—to help them avoid any unscrupulous lending practices. This may require counseling 

agencies to explore creative methods to reach elderly clients most effectively, either coming to their 

homes for face-to-face counseling or conducting telephone counseling followed up by mailings, or 

possibly by providing video counseling online or through cable television. 

Another demographic trend that is likely to affect the industry is the continued growth of the 

immigrant population and the movement of this population to new market areas around the country. 

Immigrants can clearly benefit from counseling to help them navigate the unfamiliar U.S. housing 

and mortgage markets. They also have unique needs for assistance that is sensitive to their cultural 

background and is offered in their native language. To respond to the needs of this growing 

population, the counseling industry will have to attract staff with the necessary language skills and 

cultural understanding. 

In general, the industry is likely to devote substantial resources to grappling with new technology 

over the coming decade. In terms of providing counseling services, local agencies will need to learn 

to work more effectively with national call centers providing telephone counseling. All providers will 

also need to consider whether and how to incorporate the Internet into their counseling, particularly 

Chapter 9. Policy Considerations 161 
agencies who serve younger clients at the top of the income range, such as first-time homebuyers. 

The industry will also likely continue to wrestle with how to overcome data entry challenges of 

working with multiple CMS and how to make use of the significant advantages that these systems 

offer for program management and analysis of client outcomes as they relate to the services provided. 

In many respects, the outlook for the housing counseling industry is likely to hinge to a great extent 

on the availability of funding. While the forces spurring demand for counseling are evident, to be 

able to meet this demand agencies will need a reliable source of funding commensurate with the 

demand. Funding is also needed to provide the training and oversight needed to bring greater 

standards to the industry and to develop the technology needed to create more effective methods for 

delivering counseling services to diverse populations. While the current crisis in the mortgage market 

is drawing greater funding to the industry, in order for there to be a sustained expansion of the quality 

and quantity of counseling the funding commitment will also have to be sustained. But a key factor 

in gaining support for this funding will be to document the benefits of counseling. The improvements 

in data collection planned by HUD along with research efforts underway or planned by HUD and 

others are likely to play an important role in making the case for this financial support for housing 

counseling. 

162 Chapter 9. Policy Considerations 
Appendix A. Interviews with Intermediaries and 

State Housing Finance Agencies 

During the summer of 2007, we conducted in-depth interviews with key staff from 60 organizations 

that fund housing counseling activities or otherwise work with local agencies that provide housing 

counseling. We interviewed 18 of the 20 national and regional intermediaries that received grants 

through the HUD Housing Counseling Program in FY 2007.57 We also interviewed all 17 of the 

SHFAs that received HUD Housing Counseling grants that year. In addition, we interviewed 25 

organizations (including SHFAs) that did not receive HUD Housing Counseling grants in FY 2007 

(although they may have in previous years) but that play a role in the housing counseling industry. 

Exhibit A-1 lists the 60 organizations interviewed. 

The main goal of the interviews was to understand in detail the role that intermediaries, SHFAs, and 

other organizations play in supporting the housing counseling industry and working with local 

counseling agencies. Another objective was to gather perspectives on the current challenges facing 

the industry and most appropriate role for HUD to play in supporting the industry. Among the topics 

covered in the interviews were: 

• The structure of the housing counseling industry, including funding relationships and 

other types of support provided to local counseling agency affiliates; 

• Funding sources for their organization and their affiliates, and views on the importance of 

HUD funding to the industry and potential other approaches for funding counseling; 

• Requirements for local counseling affiliates in terms of counseling methods, curricula, 

and counselor qualifications, and views regarding best practices for counseling services 

and the use of technology for housing counseling; 

• Opinions on the need for standardization and regulation of the industry and the most 

appropriate organizations to serve this function; 

• Key challenges for the industry, likely future trends, and views on key policy issues, 

including the most useful role for HUD to play in supporting the industry; and 

• Willingness of affiliates to participate in an experimental design study of counseling 

impacts and opinions on whether pre-purchase counseling is the correct focus of such a 

study. 

The interviews were done in person for those organizations located in the Washington DC and Boston 

areas and by telephone for all other organizations. The interviews were conducted as semi-structured 

discussions, with interview guides providing the core topics and questions to be covered. (Separate 

We were not able to interview two FY 2007 grantees: National Association of Real Estate Brokers— 

Investment Division, Inc. and Mississippi Homebuyer Education Center Initiative. We were unable to 

secure an interview with the first organization and the second organization first received HUD funding as 

an intermediary in October 2007, after our interviews were conducted. 

Appendix A. Interviews with Intermediaries and State Housing Finance Agencies 163 

57 
Exhibit A-1. List of Organizations Interviewed 

Homefree USA 

Mission of Peace 

l 

National Council of La Raza 

West Tennessee Legal Services 

l

Freddie Mac 

MassHousing 

NAHRO 

National Council on Aging 

AARP Foundation 

ACORN Housing Corporation 

Catholic Charities USA 

Citizens’ Housing and Planning Association (CHAPA) 

Homeownership Preservation Foundation 

Housing Partnership Network 

Mon Valley Initiative 

Money Management Internationa

National Credit Union Foundation 

National Foundation for Credit Counseling 

National Urban League 

NeighborWorks® America 

Rural Community Assistance Corporation 

Structured Employment Economic Development Corporation 

National and Regional 

Intermediaries that received 

HUD Housing Counseling 

Program grants in FY 2007 

Georgia Housing and Finance Authority 

Idaho Housing and Finance Association 

Iowa Finance Authority 

Kentucky Housing Corporation 

Maine State Housing Authority 

Michigan State Housing Development Authority 

Mississippi Home Corporation 

Montana Board of Housing 

New Hampshire Housing Finance Authority 

New Mexico Mortgage Finance Authority 

North Dakota Housing Finance Agency 

Ohio Housing Finance Agency 

Pennsy vania Housing Finance Agency 

Rhode Island Housing And Mortgage Finance Corporation 

South Dakota Housing Development Authority 

Virginia Housing Development Authority 

SHFAs that received HUD 

Housing Counseling 

Program grants in FY 2007 

Washington State Housing Finance Commission 

Alaska Housing Finance Agency 

Association for Financial Counseling and Planning Education (AFCPE) 

Colorado Housing Finance Agency 

Connecticut Housing Finance Agency 

Delaware State Housing Authority 

Florida Housing Finance Corporation 

Housing Assistance Council 

Housing Network of Rhode Island 

Indiana Association for Community Economic Development 

Minnesota Housing Finance Agency 

National Consumer Law Center 

National Legal Aid and Defender Association 

New Jersey Housing And Mortgage Finance Agency 

New York State Rural Housing Coalition 

North Carolina Housing Finance Agency 

Oklahoma Homebuyer Education Association 

State of Texas - Texas Department of Housing and Community Affairs 

Tennessee Housing Development Authority 

Vermont Housing Finance Authority 

West Virginia Housing Finance Agency 

Other organizations and 

agencies that support 

housing counseling 

activities 

Wyoming Community Development Authority 

164 Appendix A. Interviews with Intermediaries and State Housing Finance Agencies 
interview guides were created for organizations that received HUD funding through the Housing 

Counseling Program in FY 2007 and organizations that did not.) The in-person interviews generally 

took one to two hours and telephone interviews took 45 minutes to an hour. 

Prior to conducting the interviews, interviewers reviewed available documents and statistics on the 

respondent organization and its activities to glean as much as background information as possible. 

These sources included grant applications submitted to HUD, information available through 

organization’s web site, 9902 data submitted to HUD, and any other reports provided by the 

respondent beforehand. 

Following the interviews, the interviewers wrote up the discussion of each question in the interview 

guides, including direct quotations from the respondent whenever possible. The interview write-ups 

were then coded and analyzed using a qualitative research software package known as NVivo. 

NVivo allowed us to import all of the interview write-ups into a central database and then code the 

interviews by research question or topic. Exhibit A-2 provides a list of topics coded. Copies of the 

complete interview guides are available upon request. 

Once the interview write-ups were coded, we were able to generate reports on individual research 

topics or combinations of topics across all the interviews. We were also able to assign interviews to 

groupings (e.g., organizations that receive HUD Housing Counseling funds, organizations that 

provide counseling directly, organizations that fund affiliates to provide counseling, etc.) that allowed 

us to look for patterns and themes across different types of organizations. 

Exhibit A-2. Interview Topics Coded Using NVivo 

Mission and rationale for providing counseling Required counseling methods 

Geography served Use of technology by affiliates 

Who provides counseling Views on the use of technology 

Types of counseling provided Views on the need for more follow-up 

How long organization has received HUD funding Data collected by affiliates 

Number of affiliates Efforts to measure counseling impact 

Characteristics of affiliates Required qualifications for counselors 

Process for becoming an affiliate How counseling by affiliates is monitored 

Support provided to affiliates Need for national counseling standards 

Organizational partnerships Role for HUD in setting counseling standards 

Sources of funding for the organization Views on HUD’s certification program 

Funding provided by organization to affiliates Views on HUD’s counseling program 

Other sources of funding used by affiliates Recent industry developments 

Changes over time in organization’s HUD funding Capacity of local affiliates to meet demand 

Experiences applying for HUD funds Current challenges facing industry 

Other entities that should be funding counseling Willingness to participate in an impact study 

Effective and ineffective counseling methods Views on appropriate focus of an impact study 

Appendix A. Interviews with Intermediaries and State Housing Finance Agencies 165 

Appendix B. Survey of HUD-Approved 

Counseling Agencies 

A key part of the overall data collection strategy for this study was a survey of all HUD-approved 

housing counseling agencies as of July 2007. The survey was designed to provide information on 

each HUD-approved agency to form the basis for a thorough profile of the industry. The items 

collected through the survey were designed to complement the 9902 data and to support analysis of a 

broad range of issues of interest for this study. A complete copy of the survey instrument is presented 

at the end of this appendix. 

Among the topical sections of the survey were the following: 

• Organizational information (including year founded, number of employees, length of 

time providing counseling services of different types, the organization’s primary mission, 

the range of activities conducted by the agency, affiliations with intermediaries, and the 

nature of any partnerships); 

• Characteristics of the counseling staff (including race, gender, education, and tenure); 

• Organizational budget and management (including the total organizational budget, the 

budget for counseling activities, and the sources of funds for counseling); 

• Characteristics of service delivery (including information on the primary source of 

clients, the average amount of time spent with clients, methods of follow up used, and, 

for pre-purchase clients, information on standard treatment approaches, whether any 

specific curriculum is used, and clients readiness for homeownership); and 

• Key issues or concerns for the industry (potentially including the most significant 

challenges for the organization, opinions on HUD’s role in supporting the industry, or 

their views on the need for industry standards). 

Intended Respondents 

The intended respondents to the survey included all HUD-approved agencies as of July 2007. 

Information provided by HUD on all approved counseling agencies as of that time indicated there 

were 2,257 HUD-approved counseling agencies and branch locations, including 1,496 main offices 

along with 761 branch offices. A key question for implementation of the survey was whether the 

survey ought to be directed at all 2,257 local agency offices or primarily targeted at the 1,496 main 

offices. One indication of whether branch offices are sufficiently independent of their main offices to 

complete their own survey is whether they assume responsibility for independently submitting 9902 

data to HUD and/or submit their own grant applications to HUD. In most cases, branch offices do not 

submit 9902 data on their own or independently apply for grants, but we found 143 branches that did 

assume these responsibilities. In the end, the survey was directed to all main offices and any branch 

that independently submitted 9902 data or applied for HUD funding, for a total of 1,639 agencies. 

Appendix B. Survey of HUD-Approved Counseling Agencies 167 
The specific questions asked of respondents varied somewhat based on the types of education and 

counseling services offered. Some questions were designed to gather information on each type of 

education and counseling service identified on HUD’s 9902 form. The survey attempted to reduce 

the response burden by only having agencies answer questions related to specific types of counseling 

services if they had at least 25 clients for this type of service in the previous year (FY 2006). 

Information on past client volumes was identified from the agencies’ 9902 data submitted to HUD so 

this was not asked in the survey, but agencies that did not report 9902 data in FY 2006 were asked in 

the survey whether they exceeded this cutoff. Based on the FY 2006 9902 data, agencies that served 

fewer than 25 clients annually account for only 1 to 5 percent of total client volumes in each type of 

education or counseling service. So those asked these questions still accounted for the vast majority 

of the industry’s counseling activity. Nonetheless, since many agencies have small client volumes, 

this cutoff resulted in about a 40 percent reduction in the number of agencies that were asked to 

answer questions about specific counseling service types. 

Implementation of the Survey 

The survey was conducted as a web-based survey, although respondents had the option of completing 

a paper version of the survey. The web-based survey allowed for multiple persons to participate in 

completing the survey in the event that different members of the organization were needed to 

complete different sections of the survey. As a result, the survey was designed to allow respondents 

to save their answers but allow for re-entry to the survey at a later time to respond to additional 

questions. A survey was not considered completed until the respondent chose to submit the survey. 

The survey was conducted by Matrix Performance Consulting (Matrix), under contract to Abt 

Associates. The survey was pretested in three phases on a small sample of agencies to evaluate 

whether the questions were clear, the options offered complete, and whether the effort needed to 

complete the survey was excessive. The first two rounds of testing relied on paper copies of the 

instrument, while the final round of testing (conducted after OMB clearance was obtained) tested the 

web-based survey instrument. The survey field period began on November 7, 2007, with the sample 

58 released in three waves of roughly equal size between November 7th and November 21st

. A letter 

was sent by U.S. Mail to each target respondent a week before the survey was fielded. The survey 

instrument itself was sent via email to the agency point of contact identified in HUD’s administrative 

data. Follow-up occurred via email and telephone throughout the field period, along with a final 

reminder letter by U.S. Mail three weeks before the close of the survey. 

Of note, there was a mistake with 6 percent of the sample (94 agencies) which was inadvertently left out of 

the initial wave of email releases. This mistake was not discovered until January, when there were 10 days 

left in the field period. Agencies were notified immediately by telephone to encourage a quick response. 

As noted below, a 36 percent response rate was achieved with this group despite the short field period. 

168 Appendix B. Survey of HUD-Approved Counseling Agencies 

58 
Survey Response Rate 

The survey field period ended on January 30, 2008, 12 weeks following the first wave of emails 

launching the survey. Exhibit B-1 shows the final disposition of the sample. As noted above, a total 

of 1,639 agencies were sent the survey. Of these, 64 percent submitted their surveys and 8 percent 

answered items but did not complete the process by selecting submit. In all, 72 percent of agencies 

completed at least a partial response to the survey. 

Given the structure of the survey, where a number of items were only asked of agencies that provided 

specific types of education or counseling it is difficult to categorize both submitted and started but not 

submitted surveys as complete or not. The survey allowed for item non-response so whether a survey 

was “submitted” or not is actually not an indication of whether most items were completed. In fact, 

many of the surveys that were started but not submitted were largely complete, while some of those 

submitted were mostly incomplete. In reviewing the number of items completed among all 

respondents (including both those submitted and those not submitted) we found that the vast majority 

had relatively little item non-response. Since the number of items that could be completed varied 

with the range of counseling services offered, it is hard to summarize the degree of item nonresponse. The range of the number of items completed across the 1,166 respondents was from 11 to 

698, with a mean of 431 and a standard deviation of 114. Only 4 percent of respondents completed 

less than 200 items and 6 percent completed less than 300 items. Thus, between 94 and 96 percent of 

respondents appear to have completed the vast majority of the survey. 

Exhibit B-1. Survey Response Rate 

All Intended 

Excluding NonNo. Pct No. Pct 

1174 72% 1174 79% 

Submitted 1050 64% 1050 71% 

124 8% 124 8% 

465 28% 308 21% 

25 2% 0 0% 

MMI 132 8% 0 0% 

308 19% 308 21% 

Total 1639 1482 

Respondents 

Responding 

Intermediary & 

Non-HUD Agencies 

Response Category 

Completed 

Not submitted 

Non-Respondent 

No Longer HUD Agency 

All Others 

100% 100% 

Among non-respondents, we found 25 that were no longer HUD-approved agencies—either because 

they ceased their relationship with HUD or because they were no longer in operation. Another large 

fraction of the non-respondents were 130 branches of a large national intermediary specializing in 

consumer credit counseling. Since all of these local counseling agencies are branches of a single 

Appendix B. Survey of HUD-Approved Counseling Agencies 169 
parent organization operating nationally, HUD’s administrative information did not include contact 

information at the local agency level. As a result, we attempted to work through the parent 

organization to obtain responses for their branches. Unfortunately, despite repeated efforts, we were 

unable to get a response from this intermediary. This one organization represents 8 percent of the 

total group of agencies targeted by the survey. Given the importance of this one organization among 

HUD-approved agencies, in the examination of response rates by organizational characteristics 

presented below we provide information on the distribution of agency characteristics both including 

and excluding these branches. 

While the response rates obtained were close to the goal of an 80 percent rate, there were a number of 

challenges in conducting the survey reflecting the nature of the population surveyed. Many of the 

agencies surveyed are small non-profit organizations. These agencies reported both limited staff 

availability to respond to the survey and limited technical capability for navigating the web survey 

itself. Many agencies reported a lack of willingness to complete the survey due to lack of 

significant—or any—financial support from HUD coupled with already extensive reporting and 

oversight requirements associated with being HUD-approved. Nonetheless, as shown in Exhibit B-1, 

excluding the non-responding intermediary branches and the agencies that are no longer HUD 

approved, the survey obtained a 79 percent completion rate, including both those formally submitted 

and those not submitted but essentially completed. Thus, with the notable exception of the response 

from the one national intermediary, the survey response rate was very close to the goal of an 80 

percent response rate. 

The possibility of any bias in survey response rates can be assessed using HUD administrative data 

that is available for all or most HUD-approved agencies. For all HUD-approved agencies we have 

information on the state where the agency is located, so we can assess response rates for any state or 

regional geographical bias. For most HUD-approved agencies (87 percent) we also have 9902 data 

for FY 2006 to examine response bias associated with an agency’s client volumes or mix of client 

types. 

Exhibit B-2 summarizes the response rates by agency size in terms of the number of clients served in 

fiscal 2006. The lowest response rate was among agencies that did not report 9902 data for fiscal 

2006, with only 62 percent of these agencies responding compared to an overall response rate of 72 

percent. There were slightly lower response rates for smaller agencies (less than 500 total clients in 

FY 2006), but this largely reflects the fact that the branches of the non-responding national 

intermediary generally had small volumes of housing counseling clients. The last column shows 

response rates excluding this intermediary’s branches, which shows very little variation in response 

rates by agency size once these branches are excluded. 

170 Appendix B. Survey of HUD-Approved Counseling Agencies 
Exhibit B-2. Response Rate by Agency Client Volumes in 2006 

No. Clients in 2006 

Number of 

Agencies 

Overall 

Response 

Rate 

Response Rate 

Excluding NonResponding 

Intermediary 

Less than 100 177 71% 81% 

100-249 230 67% 78% 

250-499 308 70% 81% 

500-999 315 76% 81% 

1000 or more 396 77% 81% 

Did not file 9902 Data in 2006 213 62% 67% 

Total 1,639 72% 79% 

Exhibit B-3 summarizes responses rates by Census Bureau defined divisions. As shown, there was a 

tendency for lower response rates in New England, West South Central, and Mountain Divisions. 

However, much of this variation is due to the location of branches of the non-responding 

intermediary. Excluding these agencies, the range of response rates across Census Divisions is not 

particularly large, ranging from 73 percent in the East South Central to 84 percent in Mid Atlantic. 

Exhibit B-3. Response Rate by Census Division 

Census Division 

Number of 

Agencies 

Overall 

Response 

Rate 

Response Rate 

Excluding NonResponding 

Intermediary 

New England 137 61% 75% 

Mid Atlantic 229 78% 84% 

East North Central 222 78% 82% 

West North Central 103 78% 78% 

South Atlantic 332 76% 77% 

East South Central 145 72% 73% 

West South Central 188 59% 78% 

Mountain 125 63% 78% 

Pacific 152 71% 78% 

US Territories 6 83% 100% 

Total 1,639 72% 79% 

Appendix B. Survey of HUD-Approved Counseling Agencies 171 
Finally, Exhibit B-4 present response rates by agency client-type specialization. As described in 

Chapter 3, agencies can be categorized by the predominant type of client they serve, including prepurchase, post-purchase, pre- and post-purchase), and rental or homeless. An agency can be grouped 

into one of these categories if at least 80 percent of their clients reported in FY 2006 9902 data fall 

into any of these groupings. If none of these client groups account for 80 percent of an agency’s 

clients, they are categorized as having no counseling specialization. As shown in Exhibit B-4, the 

response rate by agency specialization is fairly uniform—with the notable exception of agencies 

specializing in post-purchase counseling, where the response rate was only 25 percent. This very low 

response rate is due to the fact that almost all of the non-responding intermediary branches fall into 

this category. When response rates excluding the branches of this intermediary are considered, there 

is no disparity in response rates for this type of agency. 

Exhibit B-4. Response Rate by Agency Client Specialization in 2006 

Clients Specialization in 2006 

Number of 

Agencies 

Overall 

Response 

Rate 

Excluding NonResponding 

Intermediary 

Response Rate 

Pre-purchase 438 79% 80% 

Post-purchase 189 25% 83% 

Pre- and post-purchase 350 81% 83% 

Rental or Homeless 121 82% 85% 

No specialization 328 80% 81% 

Unknown 213 62% 64% 

Total 1639 72% 79% 

In summary, there is little variation in response rates by agency size, geographic location, or agency 

specialization by client type—at least when the branches of one large non-responding intermediary 

are excluded from the assessment. When these branches are included in the analysis, there are 

somewhat lower response rates from agencies with fewer than 500 clients in FY 2006 and from 

agencies located in New England, West South Central, and Mountain Census Divisions. However, 

there are much lower response rates for agencies specializing in post-purchase owners, as the 

branches of this intermediary account for a majority of the branches with this specialization. Thus, in 

interpreting survey results in this report, it is particularly important to bear in mind that agencies 

specializing in post-purchase owners are underrepresented. 

172 Appendix B. Survey of HUD-Approved Counseling Agencies 
Survey of HUD-Approved Housing Counseling Agencies 

[NOTE: THE SURVEY LINK WILL BE SENT VIA E-MAIL TO RESPONDENTS 

THROUGH A REGISTRATION PROCESS. THE SURVEY WILL LAUNCH BY 

CLICKING ON THE E-MAIL LINK.] 

PROGRAMMING NOTES: 

• QUESTIONS CAN BE SKIPPED UNLESS OTHERWISE NOTED 

• SHOW MATRIX LOGO AND HUD LOGO ON INTRODUCTION PAGE 

Introduction 

Thank you very much for participating in this survey of HUD-approved housing counseling agencies. 

This survey is being conducted for the U.S. Department of Housing and Urban Development (HUD) 

by Matrix Performance Consulting Inc. as part of a larger research project being conducted by Abt 

Associates. 

• The estimated time to complete this survey is 45 to 60 minutes, depending upon the scale of 

counseling services provided by your organization and upon the amount of preparation done 

using the “Heads up” list previously forwarded to you via email. 

• Participation in this Government-sponsored survey is voluntary. 

• Please be aware that the information provided in this survey will be kept strictly confidential. 

The names or other identifying information for either individuals or organizations that respond 

to this survey will not be used in any published reports or datasets nor will this identifying 

information be shared with HUD. 

• IMPORTANT: The last section on Organizational Challenges and Policy Questions should 

be completed by the Executive Director or the primary person responsible for managing 

housing counseling for your agency. 

The questions included in the survey have been reviewed by the Office of Management and Budget 

(OMB) under the Paperwork Reduction Act of 1965 (OMB Control # 2528-0249, expiration date 

7/31/2010). 

IMPORTANT NOTES: 

• SAVE/RESUME CAPABILITY: You may close the survey and complete it at a later time or 

close it temporarily in order to forward it to another staff member for them to complete part of 

the survey. In order for your answers on a particular page to be saved, you must click the 

“Next Page” button at the bottom of the page. To re-enter the survey, click the link on the email invitation and use the assigned ID. 

• FREE RESPONSE ITEM: We are aware that the survey will not ask specific questions about 

all of the housing counseling and education matters that are important to you. We have thus 

included a free response item for your comments on housing counseling challenges and 

policy issues at the end of the survey. As you complete the survey, you may wish to make 

notes about HUD’s role in supporting the housing counseling industry, challenges your 

agency faces, or any other significant concerns not captured by this survey and pass them 

along to the person ultimately responsible for submitting this survey. 

• REVIEW/SUBMIT SCREENS: At the completion of the final question, you will be allowed to 

review your responses. This will also allow you to return to some or all of the unfinished 

items to be sure that no items were left incomplete unintentionally. Once you have reviewed 

these questions again, you can choose to submit the survey by selecting “SUBMIT SURVEY” 

or select the option “SURVEY NOT COMPLETE” which indicates that another person in your 

Appendix B. Survey of HUD-Approved Counseling Agencies 173 
organization will review the questions. Please Note: If you encounter that the survey has 

been submitted accidentally and would like the opportunity to go back to it, please contact 

[PROGRAMMER: INSERT HELP DESK CONTACT INFO]. 

• BLUE HIGHLIGHTED TERMS: Specific definitions are available for terms highlighted in blue. 

Place your cursor over the term and LEFT CLICK with your mouse to show survey 

definitions. 

• TECHNICAL PROBLEMS: If you experience any difficulties in completing the survey or have 

other questions, please contact [PROGRAMMER: INSERT HELP DESK CONTACT INFO]. 

• CONTENT QUESTIONS: If you have any questions about the content of the survey, please 

contact Christopher Herbert of Abt Associates at 617-349-2383 or 

Chris_Herbert@abtassoc.com. 

To begin the [“survey” OR, prior to launch, “registration”], simply click the “Next Page” button 

below. 

PAGE BREAK 

174 Appendix B. Survey of HUD-Approved Counseling Agencies 
Contact Information 

Please complete the information below in order to continue. 

In case we need to follow up with you to clarify any responses, or contact you in the event there is a 

problem that prevents you from completing the survey, please provide the following contact 

information for the primary person responsible for completing this survey. 

*All fields below are required fields unless otherwise indicated 

Prefix: _______ 

First Name: _______ 

Last Name: _______ 

Work Phone Number: _______ 

Cell Phone Number (optional): _______

Email: _______ 

Confirm Email (please re-type): _______

PROGRAMMING NOTE: Respondents must answer this question to continue. 

PAGE BREAK 

The following branches are reported as being included in the 9902 data reported by your organization 

to HUD. For each of the branches indicated below, either select ‘Yes – separate survey’, if the 

branch submits their own 9902 data and should receive a separate survey, or “No”, if the branch’s 

information is included in your 9902 data. 

PROGRAMMING NOTE: SHOW BRANCES UNDER EACH PARENT AGENCY (IF 

APPLICABLE) AND HAVE YES/NO OPTIONS UNDER EACH BRANCH 

 Yes – separate survey 

 No 

continue. 

PROGRAMMING NOTE: Respondents must have an answer for each branch shown to 

PAGE BREAK 

info. 

PROGRAMMING NOTE: Before the survey launches, program the following sentence as the 

end note to the registration and send the survey link to the email address entered in the contact 

After survey is launched, do not show the following sentence. 

Thank you for registering. You will be notified by email when the survey has launched. 

PAGE BREAK 

Appendix B. Survey of HUD-Approved Counseling Agencies 175 
Section A. Organization Information 

PROGRAMMING NOTES: 

• SHOW TITLE “Organization Information” ON TOP OF EACH SCREEN FOR 

QUESTIONS 1 THRU 10. 

• PUT THIS NOTE UNDERNEATH TITLE: In order for your answers on this page to be saved, 

you must click the “Next Page” button at the bottom of the page. 

1. In what year was your overall organization legally incorporated (not only the part or branch that 

provides housing counseling)? Please enter the 4-digit year in the textbox below. 

_____ [YYYY] 

PAGE BREAK 

PROGRAMMING NOTE: SKIP TO QUESTION 3 IF SERVICE TYPES ARE NOT 

IDENTIFIED IN THE SAMPLE FILE. OTHERWISE, ASK QUESTION 2. THIS ALSO 

APPLIES TO BRANCHES WE GO OUT TO INDEPENDENTLY WHO DO NOT HAVE 

SERVICE TYPES IDENTIFIED IN THE SAMPLE FILE. 

Specific definitions are available for the terms in blue. Place your cursor over the term and LEFT 

CLICK with your mouse to show the definition(s). A new window will open. When you are done 

reading the definition(s), you may close that window. 

PROGRAMMING NOTE: For items in blue, create hyperlink and show all terms in blue on 

that screen in a separate window, allowing simultaneous viewing of questions and definitions 

“Clients” are the number of individual households counseled or educated. Multiple 

individuals or family members with the same problem or need that receive counseling 

together should be treated as an individual client. For example, a husband and wife or 

brother and sister who are mortgagors under the same note count as one client. 

Similarly, three renting families who experience the same problem with the same 

landlord, are counseled together, and have the same resolution to the problem count as 

one client. 

Throughout this survey, where you see “housing education and counseling services”: 

“education” refers to workshops or group sessions while “counseling” refers to one-onone sessions with individuals. 

2. Based on 9902 data reported by your organization to HUD, our records indicate that your 

organization served at least 25 clients in each of the following categories of housing education 

and counseling services during Fiscal Year 2006 (Oct 2005- Sept 2006). Please interpret these 

terms and the reporting categories below as you did when reporting on the 9902 form from fiscal 

year 2006. (PLEASE NOTE: This study utilizes data from fiscal 2006. We are aware of, but are 

not using for this survey, the new HUD reporting categories as they appear on the 9902 form 

revised 10/2006.) 

PROGRAMMING NOTE: DISPLAY HOUSING EDUCATION AND COUNSELING 

SERVICES FROM THE FOLLOWING LIST WHICH HAVE > OR = 25 CLIENTS 

IDENTIFIED FOR EACH ORGANIZATION IN THE SAMPLE FILE 

176 Appendix B. Survey of HUD-Approved Counseling Agencies 
 Homebuyer education workshops 

 Post-purchase homeowner workshops 

 Predatory lending workshops 

 Assistance on fair housing issues 

 Pre-purchase homebuyer counseling 

 Post-purchase homeowner counseling to resolve or prevent mortgage 

delinquency 

 Counseling related to Home Equity Conversion Mortgages 

 Post-purchase counseling regarding mortgage refinancing 

 Counseling related to locating, securing or maintaining residence in rental 

housing 

 Counseling related to shelter or services for the homeless 

In the survey we will be asking you a series of questions about these services. Is this still a 

complete and accurate list of services that you currently provide to at least 25 clients per year in 

each category? 

 Yes (skip to Question 5) 

 No (continue to Question 3)

PROGRAMMING NOTE: Respondents must answer this question to continue. 

PAGE BREAK 

Specific definitions are available for the terms in blue. Place your cursor over the term and LEFT 

CLICK with your mouse to show the definition(s). A new window will open. When you are done 

reading the definition(s), you may close that window. 

PROGRAMMING NOTE: For items in blue, create hyperlink and show all terms in blue on 

that screen in a separate window, allowing simultaneous viewing of questions and definitions 

Throughout this survey, where you see “housing education and counseling services”: 

“education” refers to workshops or group sessions while “counseling” refers to one-onone sessions with individuals. 

3. What types of housing education and counseling services does your organization currently 

provide? Please check all services that apply. 

 Homebuyer education workshops 

 Post-purchase homeowner workshops 

 Predatory lending workshops 

 Assistance on fair housing issues 

 Pre-purchase homebuyer counseling 

 Post-purchase homeowner counseling to resolve or prevent mortgage 

delinquency 

 Counseling related to Home Equity Conversion Mortgages 

 Post-purchase counseling regarding mortgage refinancing 

 Counseling related to locating, securing or maintaining residence in rental 

housing 

 Counseling related to shelter or services for the homeless 

Appendix B. Survey of HUD-Approved Counseling Agencies 177 
PROGRAMMING NOTE: Respondents who see this question must answer it to continue and 

must select at least one service. 

PAGE BREAK 

PROGRAMMING NOTE: ONLY DISPLAY THOSE SERVICES CHOSEN IN QUESTION 3 

ABOVE AS CHOICES IN Q4. USE CHECK BOXES 

Specific definitions are available for the terms in blue. Place your cursor over the term and LEFT 

CLICK with your mouse to show the definition(s). A new window will open. When you are done 

reading the definition(s), you may close that window. 

PROGRAMMING NOTE: For items in blue, create hyperlink and show all terms in blue on 

that screen in a separate window, allowing simultaneous viewing of questions and definitions 

“Clients” are the number of individual households counseled or educated. Multiple 

individuals or family members with the same problem or need that receive counseling 

together should be treated as an individual client. For example, a husband and wife or 

brother and sister who are mortgagors under the same note count as one client. 

Similarly, three renting families who experience the same problem with the same 

landlord, are counseled together, and have the same resolution to the problem count as 

one client. 

4. For which of the counseling services identified in the previous question did you serve at least 25 

(twenty five) clients during the past twelve months? (If information on your client volumes over 

this period is not readily available, you may refer to another recent 12-month period.) 

 Homebuyer education workshops 

 Post-purchase homeowner workshops 

 Predatory lending workshops 

 Assistance on fair housing issues 

 Pre-purchase homebuyer counseling 

 Post-purchase homeowner counseling to resolve or prevent mortgage 

delinquency 

 Counseling related to Home Equity Conversion Mortgages 

 Post-purchase counseling regarding mortgage refinancing 

 Counseling related to locating, securing or maintaining residence in rental 

housing 

 Counseling related to shelter or services for the homeless 

PROGRAMMING NOTE: Respondents who see this question must answer it to continue and 

must select at least one service. 

PAGE BREAK 

5. Approximately how many total housing education and counseling clients did you serve during the 

past twelve months? (OR you may refer to another recent 12-month period if information on 

your client volumes over this period is not readily available.) Please enter a whole number 

without decimals.

 ____________ <RESPONSE MUST BE AT LEAST 25 AND DO NOT PUT AN UPPER 

LIMIT> 

178 Appendix B. Survey of HUD-Approved Counseling Agencies 
6. How many years has your organization provided each of these types of services? 

PROGRAMMING NOTE: PROGRAM SO THAT ONLY THOSE SERVICES IDENTIFIED 

IN THE SAMPLE FILE OR CHECKED IN QUESTION 4 APPEAR IN THE GRID BELOW 

Education or Counseling 

Service Provided by Your 

Agency 

Less 

than 1 

year 

1 to 5 

years 

6 to 10 

years 

11 to 19 

years 

20 

years or 

more 

Homebuyer education 

workshops 

    

Post-purchase 

homeowner workshops 

    

Predatory lending 

workshops 

    

Assistance on fair 

housing issues 

    

Pre-purchase 

homebuyer counseling 

    

Post-purchase 

homeowner counseling 

to resolve or prevent 

mortgage delinquency 

    

Counseling related to 

Home Equity 

Conversion Mortgages 

    

Post-purchase 

counseling regarding 

mortgage refinancing 

    

Counseling related to 

locating, securing or 

maintaining residence 

in rental housing 

    

Counseling related to 

shelter or services for 

the homeless 

    

7. Which of the following best describes the primary mission of your organization? Please select 

only one option that most closely aligns with your primary mission.

 Housing counseling 

 Housing stabilization 

 Neighborhood or community development 

 Consumer credit counseling 

 Community action agency 

 Anti-poverty agency 

 Legal services

 Economic development 

 Employment agency 

 Human service organization

 Fair housing agency 

 Other (Please specify)__________________ 

Appendix B. Survey of HUD-Approved Counseling Agencies 179 
8. In addition to the housing counseling and education services provided by your organization 

identified previously, which of the following additional services does your organization directly 

provide? Please check all that apply. (Please exclude services provided by other organizations 

that you partner with or refer clients to.) 

 Financial literacy education or counseling 

 Individual Development Accounts (IDAs) 

 Credit counseling for people with debt problems 

 Bankruptcy counseling 

 Debt management plan creation and administration 

 Down payment and closing cost assistance programs for homeownership 

 First mortgage financing for homeownership 

 Home improvement loans for homeownership 

 Construction management 

 Housing development 

 Mortgage brokerage 

 Legal services or advocacy 

 Commercial real estate development 

 Rental property ownership or management 

 Housing search/housing placement 

 Refer to other social service programs 

 Administration of housing shelter program 

 Administration of rental housing subsidies (Federal, state, local or other) 

 Administration of other funding for housing issues 

 Assistance with fair housing issues 

 Mental Health services 

 Food or nutrition services 

 Neighborhood Planning 

 Job training 

 Small business development 

 Community organizing 

 Farm worker services 

 Community infrastructure development 

 Economic development lending 

 Other (Please specify)__________________ 

 Other (Please specify)__________________ 

 Other (Please specify)__________________ 

For the following two questions we are interested in learning about the size of your overall 

organization, so please include staff from any branches that provide services other than housing 

education and counseling. 

9. How many full-time employees are presently employed year round by your organization? Count 

all staff, including staff involved in activities other than housing education and counseling. A fulltime employee is anyone that works at least a 35-hour workweek year round. 

• EXCLUDE temporary staff and professional services conducted by third parties such as 

accounting, bookkeeping, legal counsel and other consultants 

• INCLUDE volunteers who fill regular staff positions 

_____ Number of Full-time employees [RESPONSE MUST BE > 0] 

180 Appendix B. Survey of HUD-Approved Counseling Agencies 
10. How many part-time employees are presently employed by your organization? Count all staff, 

including staff involved in activities other than housing education and counseling. A part-time 

employee is anyone that works less than a 35-hour workweek or works at least a 35-hour week 

but for less than a full year. 

• EXCLUDE temporary staff and professional services conducted by third parties such as 

accounting, bookkeeping, and legal counsel and other consultants 

• INCLUDE volunteers who fill regular staff positions 

_____ Number of Part-time employees 

PAGE BREAK 

Appendix B. Survey of HUD-Approved Counseling Agencies 181 
Section B. Housing Education and Counseling Management and 

Staff 

(NOTE: All questions in this section refer ONLY to housing counseling and education staff) 

PROGRAMMING NOTES: 

• SHOW TITLE “Housing Education and Counseling Management and Staff” (with the note 

underneath) ON TOP OF EACH SCREEN FOR QUESTIONS 11 THRU 22. 

• PUT THIS NOTE UNDERNEATH TITLE/NOTE: In order for your answers on this page to 

be saved, you must click the “Next Page” button at the bottom of the page. 

Specific definitions are available for the terms in blue. Place your cursor over the term and LEFT 

CLICK with your mouse to show the definition(s). A new window will open. When you are done 

reading the definition(s), you may close that window. 

PROGRAMMING NOTE: For items in blue, create hyperlink and show all terms in blue on 

that screen in a separate window, allowing simultaneous viewing of questions and definitions 

Throughout this survey, where you see “housing education and counseling services”: 

“education” refers to workshops or group sessions while “counseling” refers to one-onone sessions with individuals. 

11. How many individuals share primary responsibility for overseeing your housing counseling and 

education services? (By overseeing we mean directing, managing and supervising these 

activities.) Please enter a numeric response without decimals. 

_________ [RESPONSE CANNOT BE GREATER THAN THE SUM OF Q9 AND Q10] 

12. Using the drop down menu provided, please select in the left column below the position title of 

each individual who shares primary responsibility for overseeing your housing counseling and 

education services. In the right column, please indicate your best estimate of the percentage of 

each person’s time spent in this activity. Total may be greater than 100%. [PLEASE NOTE: If 

one or more overseeing individuals in your agency have a title not listed in the drop down menu 

choices, please enter their title(s) in the “other” row(s) below.] 

PROGRAMMING NOTES: 

• PROGRAM SO THAT THE FOLLOWING TABLE HAS SEVEN (7) ROWS WITH 

DROP DOWN MENU CHIOICES AS LISTED BELOW, AND THREE (3) ROWS 

ALLOWING RESPONDENTS TO CHOOSE “Other” AND “Specify” THE POSITION 

TITLE FOR THEIR ORGANIZATION 

[Drop down MENU choices: Chief Executive Officer (CEO); Executive Director (ED); 

Chief Operating Officer (COO); Program Director; Program Manager; Senior Counselor; 

Lead Counselor; Director of Operations; Director of Education; Director of Housing 

Counseling; Branch Manager; Supervisor] 

• EACH ROW DOES NOT NEED TO BE ANSWERED. 

• A POSITION CAN BE CHOSEN MORE THAN ONCE. 

• VALUES FOR EACH ROW MUST BE BETWEEN 0 AND 100%. 

182 Appendix B. Survey of HUD-Approved Counseling Agencies 
Title/Position 

Percentage of time spent overseeing 

housing counseling and education 

services 

Position: DROP DOWN BOX % 

Position: DROP DOWN BOX % 

Position: DROP DOWN BOX % 

Position: DROP DOWN BOX % 

Position: DROP DOWN BOX % 

Position: DROP DOWN BOX % 

Position: DROP DOWN BOX % 

Other: (Please specify)__________________ % 

Other: (Please specify)__________________ % 

Other: (Please specify)__________________ % 

13. How many full-time employees (those who work at least 35-hours per week year round) 

presently support your housing education and counseling activities at present? 

• EXCLUDE employees who exclusively provide education or counseling services in which 

housing issues are a secondary concern (for example, consumer credit debt 

counseling). 

• INCLUDE employees that provide housing education and counseling, client intake 

services, marketing and outreach, program management, or administrative support. 

• INCLUDE staff even if they only support housing education and counseling for a portion 

of their day. 

• INCLUDE volunteers who fill regular staff positions. 

_____ Number of Full-time Staff [MUST BE < OR = TO Q9 RESPONSE] 

PAGE BREAK 

14. Of the [INSERT NUMBER FROM Q13] full-time employees identified in the previous question 

who presently support your housing education and counseling activities, how many are 

dedicated exclusively (100% of their work time) to supporting your housing education and 

counseling activities at present? 

_____ Number of Full-time Staff [MUST BE < OR = TO Q13 RESPONSE] 

PAGE BREAK 

PROGRAMMING NOTE: IF Q10=0, SKIP Q15 AND Q16. 

15. How many part-time employees (those who work less than 35 hours per week or work at least 

35 hours per week but for less than a full year) presently support your housing education and 

counseling activities at present? 

• EXCLUDE employees who exclusively provide education or counseling services in which 

housing issues are a secondary concern (for example, consumer credit debt 

counseling). 

• INCLUDE employees that provide housing education and counseling, client intake 

services, marketing and outreach, program management, or administrative support. 

Appendix B. Survey of HUD-Approved Counseling Agencies 183 
• INCLUDE staff even if they only support housing education and counseling for a portion 

of their day. 

• INCLUDE volunteers who fill regular staff positions. 

_____ Number of Part-time Staff [MUST BE < OR = TO Q10 RESPONSE] 

PAGE BREAK 

16. Of the [INSERT NUMBER FROM Q15] part-time employees identified in the previous question 

who presently support your housing education and counseling activities, how many are 

dedicated exclusively (100% of their work time) to supporting your housing education and 

counseling activities at present? 

_____ Number of Part-time Staff [MUST BE < OR = TO Q15 RESPONSE] 

PAGE BREAK 

Specific definitions are available for the terms in blue. Place your cursor over the term and LEFT 

CLICK with your mouse to show the definition(s). A new window will open. When you are done 

reading the definition(s), you may close that window. 

PROGRAMMING NOTE: For items in blue, create hyperlink and show all terms in blue on 

that screen in a separate window, allowing simultaneous viewing of questions and definitions 

“Clients” are the number of individual households counseled or educated. Multiple 

individuals or family members with the same problem or need that receive counseling 

together should be treated as an individual client. For example, a husband and wife or 

brother and sister who are mortgagors under the same note count as one client. 

Similarly, three renting families who experience the same problem with the same 

landlord, are counseled together, and have the same resolution to the problem count as 

one client. 

17. How many of your employees currently deliver housing education and counseling services 

directly to clients? 

• EXCLUDE staff who provide only support or management for these functions and who do 

not themselves deliver housing education and counseling services 

• INCLUDE all full and part time staff who deliver pre-purchase, post-purchase, or 

predatory lending workshops or provide individual counseling for clients on topics related 

to pre-purchase homeownership, post-purchase homeownership, rental housing, 

emergency shelter or homeless assistance 

_____ Number of Staff [MUST BE < OR = TO SUM OF Q9+Q10; MUST BE > 0] 

PAGE BREAK 

18. Of the [PROGRAMMER: FILL IN NUMBER FROM Q17] employees who directly deliver 

housing education and counseling, how many currently provide each of the types of services 

listed below? (PLEASE NOTE: The total “# of Staff” reported below can be greater than the 

number of staff reported in the previous question because it is understood that staff may provide 

more than one type of counseling.) 

184 Appendix B. Survey of HUD-Approved Counseling Agencies 
PROGRAMMING NOTES: 

• PROGRAM SO THAT ONLY THOSE SERVICES CHECKED IN QUESTION 4 OR 

LISTED IN THE SAMPLE FILE APPEAR IN THE GRID BELOW. 

• EACH INDIVIDUAL SERVICE TYPE MUST BE < OR = Q17 (NEVER MORE). 

Service Type # of Staff 

Homebuyer education workshops 

Post-purchase homeowner workshops 

Predatory lending workshops 

Assistance on fair housing issues 

Pre-purchase homebuyer counseling 

Post-purchase homeowner counseling to resolve or prevent 

mortgage delinquency 

Counseling related to Home Equity Conversion Mortgages 

Post-purchase counseling regarding mortgage refinancing 

Counseling related to locating, securing or maintaining 

residence in rental housing 

Counseling related to shelter or services for the homeless 

The next series of questions asks for information on the race, ethnicity, gender, and educational 

attainment of your housing educators and counselors. These questions are being asked to gather 

some basic demographic information on the individuals providing these services as no systematic 

information of this type presently exists. The questions on race and ethnicity (Hispanic/Latino 

identity) use the categories defined by Office of Management and Budget (OMB). If your organization 

does not track this information for some or all of your staff, it is not necessary to gather it for this 

survey; simply report that the information is “not available” for these staff. 

PROGRAMMING NOTE: For the text in blue, create hyperlink and show the following terms 

in a separate window, allowing simultaneous viewing of questions and definitions 

White refers to people having origins in any of the original peoples of Europe, the Middle East, 

or North Africa. 

Black or African American refers to people having origins in any of the black racial groups of 

Africa. Terms such as "Haitian" or "Negro" can be used in addition to "black or African 

American." 

American Indian and Alaska Native refer to people having origins in any of the original peoples 

of North and South America (including Central America), and who maintain tribal affiliation or 

community attachment. 

Asian refers to people having origins in any of the original peoples of the Far East, Southeast 

Asia, or the Indian subcontinent including, for example, Cambodia, China, India, Japan, Korea, 

Malaysia, Pakistan, the Philippine Islands, Thailand, and Vietnam. 

Native Hawaiian and Other Pacific Islander refer to people having origins in any of the original 

peoples of Hawaii, Guam, Samoa, or other Pacific Islands. 

Appendix B. Survey of HUD-Approved Counseling Agencies 185 
19. Of the [PROGRAMMER: FILL IN NUMBER FROM Q17] housing educators and counselors on 

your staff, how many belong to each of the following racial groups as defined by the Office of 

Management & Budget (OMB)? (NOTE: Please report each employee in only one category.) 

PLEASE CLICK HERE FOR THE DEFINITIONS FROM OMB 

____ White 

____ Black/African-American

 ____ Asian 

____ American Indian/Alaska Native 

____ Native Hawaiian/Other Pacific Islander 

____ Two or more races 

____ Information on race not available 

____ TOTAL [MUST BE < OR = Q17; DO NOT ALLOW 0]

20. Of the [PROGRAMMER: FILL IN NUMBER FROM Q17] housing educators and counselors on 

your staff, how many are Hispanic vs. Non-Hispanic? 

____ Hispanic/Latino 

____ Non-Hispanic 

____ Information on ethnicity not available 

____ TOTAL [MUST < OR = Q17; DO NOT ALLOW 0]

21. Of the [PROGRAMMER: FILL IN NUMBER FROM Q17] housing educators and counselors on 

your staff, how many are women and how many are men? 

 ____ Number of women 

 ____ Number of men 

____ Information on gender not available 

 ____ TOTAL [MUST < OR = Q17; DO NOT ALLOW 0] 

22. Of the [PROGRAMMER: FILL IN NUMBER FROM Q17] housing educators and counselors on 

your staff, how many have the following levels of education as their highest level of education 

achieved?

 ____ Less than high school graduation

 ____ High school graduate or GED 

 ____ Some college, but no college degree

 ____ 2-year college degree 

 ____ 4-year college degree 

 ____ Advanced graduate or professional degree (MS, PhD, JD, MD, etc.) 

____ Information on education not available 

 ____ TOTAL [MUST < OR = Q17; DO NOT ALLOW 0] 

 PAGE BREAK 

186 Appendix B. Survey of HUD-Approved Counseling Agencies 
Section C. Organizational Relationships 

PROGRAMMING NOTES: 

• SHOW TITLE “Organizational Relationships” ON TOP OF EACH SCREEN FOR 

QUESTIONS 23 AND 24. 

• PUT THIS NOTE UNDERNEATH TITLE: In order for your answers on this page to be saved, 

you must click the “Next Page” button at the bottom of the page. 

Specific definitions are available for the terms in blue. Place your cursor over the term and LEFT 

CLICK with your mouse to show the definition(s). A new window will open. When you are done 

reading the definition(s), you may close that window. 

PROGRAMMING NOTE: For items in blue, create hyperlink and show all terms in blue on 

that screen in a separate window, allowing simultaneous viewing of questions and definitions 

“Clients” are the number of individual households counseled or educated. Multiple 

individuals or family members with the same problem or need that receive counseling 

together should be treated as an individual client. For example, a husband and wife or 

brother and sister who are mortgagors under the same note count as one client. 

Similarly, three renting families who experience the same problem with the same 

landlord, are counseled together, and have the same resolution to the problem count as 

one client. 

Throughout this survey, where you see “housing education and counseling services”: 

“education” refers to workshops or group sessions while “counseling” refers to one-onone sessions with individuals. 

23. Please indicate whether your organization is CURRENTLY partnering with any of the following 

entities in your local market area to provide housing education and counseling services. (The 

next question will ask you about national and regional organizations with which you are 

affiliated.) By “partnering” we mean that these organizations provide you with client referrals, 

operating or capital funding, training materials, office or meeting space, volunteers, supplies, or 

special products or services for your clients (such as loan products not available to the general 

public). Please check all that apply. (If you are not affiliated with a particular organization, 

please check the last column.) 

PROGRAMMING NOTES: 

• If the last column is checked do not allow other responses 

• One check is necessary for each row. 

• IF OTHER IS SPECIFIED, DON’T ALLOW LAST COLUMN TO BE SELECTED. 

Appendix B. Survey of HUD-Approved Counseling Agencies 187 
Type of 

Organization 

They 

provide 

client 

referrals 

They 

provide our 

organization 

with 

financial 

support, 

staff 

support, or 

in kind 

resources 

They 

provide 

products or 

services for 

our clients 

(such as 

financial 

assistance, 

client 

education, 

subsidized 

housing or 

loan 

products) 

We have 

some 

other 

affiliation 

with them 

We have no 

affiliations 

with them 

Colleges and universities     

Local employers     

Faith-based institutions     

Banking or mortgage 

institutions 

    

Insurance companies     

Legal services agencies     

Local government     

Local business 

associations 

    

Other nonprofit housing 

organizations 

    

Real estate brokerage 

companies 

    

Homeless shelters or other 

transitional housing 

    

Social service agencies     

Utility companies     

For-profit housing 

developers 

    

Other (Please 

specify)_____________ 

    N/A 

24. Please identify the national and regional organizations that you are affiliated with. By “affiliated” 

we mean that you either are a member of this organization, receive funding from them, follow 

their service standards, receive training/certification from them, use their curriculum, and/or get 

other tools or resources from them. Please check all that apply. (If you are not affiliated with a 

particular organization, please check the last column.) 

PROGRAMMING NOTES: 

• If the last column is checked, do not allow other responses 

• One check is necessary for each row. 

• IF OTHERS ARE SPECIFIED, DON’T ALLOW LAST COLUMN TO BE 

SELECTED. 

• Show organizations in alphabetical order (except other) 

188 Appendix B. Survey of HUD-Approved Counseling Agencies 
_________ 

_________ 

_________ 

Organization 

We receive 

funding from 

this 

organization 

We receive 

training/ 

certification 

from this 

organization 

We follow 

their service 

standards or 

use their 

curriculum 

We have 

some other 

affiliation 

with this 

organization 

We have no 

affiliation 

with this 

organization 

American Association of 

Retired Persons (AARP) 

    

Association of Community 

Organizations for Reform 

(ACORN) 

    

Catholic Charities     

Enterprise Community 

Partners (formerly 

Enterprise Foundation) 

    

Fannie Mae, Freddie Mac, 

or Federal Home Loan 

Bank 

    

HomeFree-USA     

Housing Partnership 

Network 

    

Local Initiative Support 

Corp. (LISC) 

    

Mission of Peace     

Money Management 

International (MMI) 

    

National Association of 

Real Estate Brokers 

(NAREB) 

    

National Council of La Raza 

(NCLR) 

    

National Credit Union 

Foundation (NCUF) 

    

National Foundation for 

Credit Counseling (NFCC) 

    

National Urban League     

NeighborWorks® America     

Rural Community 

Assistance Corporation 

(RCAC) 

    

State housing finance 

agency 

    

Statewide or regional 

housing counseling 

collaborative 

    

Structured Employment 

Economic Development 

Corporation (Seedco) 

    

Other (Please specify)     N/A 

Other (Please specify)     N/A 

Other (Please specify)     N/A 

PAGE BREAK 

Appendix B. Survey of HUD-Approved Counseling Agencies 189 
Section D. Organizational Budget 

PROGRAMMING NOTES: 

• SHOW TITLE “Organizational Budget” ON TOP OF EACH SCREEN FOR QUESTIONS 

25 THRU 27B. 

• PUT THIS NOTE UNDERNEATH TITLE: In order for your answers on this page to be saved, 

you must click the “Next Page” button at the bottom of the page. 

25. What was your organization’s approximate total operating budget in your most recently 

completed fiscal year (for this item it is not necessary to conform to HUD fiscal year)? Please 

round to the nearest dollar. 

$_____ [MUST BE > 0] 

PAGE BREAK 

Specific definitions are available for the terms in blue. Place your cursor over the term and LEFT 

CLICK with your mouse to show the definition(s). A new window will open. When you are done 

reading the definition(s), you may close that window. 

PROGRAMMING NOTE: For items in blue, create hyperlink and show all terms in blue on 

that screen in a separate window, allowing simultaneous viewing of questions and definitions 

Throughout this survey, where you see “housing education and counseling services”: 

“education” refers to workshops or group sessions while “counseling” refers to one-onone sessions with individuals. 

26. What was your organization’s approximate operating budget allocated specifically for housing 

education and counseling for your most recently completed fiscal year? Please round to the 

nearest dollar. 

• INCLUDE costs for outreach, intake, education, counseling, and associated overhead 

• EXCLUDE costs for grants, loans, financial assistance, or in-kind goods provided to clients 

$_____ [MUST BE < OR = TO Q25 RESPONSE; MUST BE > 0] 

PAGE BREAK 

27. Please enter the approximate amounts of your funding for housing education and counseling 

that came from the following sources: (You may approximate if necessary, but total should be 

within 5% of the amount reported in the previous question: [$INSERT RESPONSE FROM Q26]) 

SOURCE OF FUNDING Dollar Amount 

Fees paid directly by housing education and counseling clients 

HUD housing counseling funds (including those received through 

intermediaries) 

HUD’s HOME Program (including funds received through state and local 

governments) 

HUD’s CDBG Program (including funds received through state and local 

governments) 

Other federal funding 

Local government (city and county) 

Public Housing Authority 

State government or agency (including state housing finance agency) 

Financial institutions (banks, lenders, mortgage companies, etc.) 

190 Appendix B. Survey of HUD-Approved Counseling Agencies 
SOURCE OF FUNDING Dollar Amount 

Foundations 

National intermediaries (other than pass through of HUD housing counseling 

funds) 

Other corporations/private sector 

Fannie Mae & Freddie Mac & Federal Home loan Bank 

Other Source (Please specify) ______ 

Other Source (Please specify) ______ 

Other Source (Please specify) ______ 

TOTAL 

TOTAL OPERATING BUDGET FOR HOUSING EDUCATION AND INSERT 

COUNSELING RESPONSE 

FROM Q26 

PAGE BREAK 

REPORTED IN QUESTION 26. 

PROGRAMMING NOTE: CHECK THAT TOTAL IN Q27 IS WITHIN 5% OF TOTAL 

IF NOT, DISPLAY THIS QUESTION NOTIFYING 

RESPONDENT AS SUCH AND ASKING THEM TO CHANGE AMOUNTS IN THIS 

COLUMN OR GO BACK TO QUESTION 26: 

Q27_B. The total amount of your housing education and counseling funding entered in the previous 

question is not within 5% of the operating budget for housing education and counseling you reported 

earlier. 

Total dollar amount from funding: INSERT RESPONSE FROM Q27 

Total operating budget for housing education and counseling: INSERT RESPONSE FROM Q26 

Which of the following would you like to modify your response so that the total dollar amount of your 

housing education and counseling funding is within 5% of the operating budget for housing education 

and counseling? 

 Total dollar amount from funding [Go back to Q27] 

 Total operating budget [Go back to Q26 - If possible, leave Q27 responses stored 

so respondents don’t have to reallocate funding] 

PAGE BREAK 

Appendix B. Survey of HUD-Approved Counseling Agencies 191 
Section E. Service Delivery 

PROGRAMMING NOTES: 

• SHOW TITLE “Service Delivery” ON TOP OF EACH SCREEN FOR QUESTIONS 28 

THRU 40. 

• PUT THIS NOTE UNDERNEATH TITLE: In order for your answers on this page to be saved, 

you must click the “Next Page” button at the bottom of the page. 

Specific definitions are available for the terms in blue. Place your cursor over the term and LEFT 

CLICK with your mouse to show the definition(s). A new window will open. When you are done 

reading the definition(s), you may close that window. 

PROGRAMMING NOTE: For items in blue, create hyperlink and show all terms in blue on 

that screen in a separate window, allowing simultaneous viewing of questions and definitions. 

“Clients” are the number of individual households counseled or educated. Multiple 

individuals or family members with the same problem or need that receive counseling 

together should be treated as an individual client. For example, a husband and wife or 

brother and sister who are mortgagors under the same note count as one client. 

Similarly, three renting families who experience the same problem with the same 

landlord, are counseled together, and have the same resolution to the problem count as 

one client. 

Throughout this survey, where you see “housing education and counseling services”: 

“education” refers to workshops or group sessions while “counseling” refers to one-onone sessions with individuals. 

28. For each type of education and counseling that your organization currently provides, please 

check the most common ways that clients find out about, or are referred to, the service: You 

may check up to three for each type of education/counseling service. 

PROGRAMMING NOTES: 

• PROGRAM SO THAT ONLY THOSE SERVICES CHECKED IN QUESTION 4 OR 

LISTED IN THE SAMPLE FILE APPEAR IN THE FIRST COLUMN OF THE GRID 

BELOW. 

• ALLOW UP TO THREE SELECTIONS FOR EACH ROW. 

• UNKNOWN CAN BE SELECTED AS ONE OF THREE. 

192 Appendix B. Survey of HUD-Approved Counseling Agencies 
 Referral source 

Education or 

Counseling 

Service 

Provided by 

Your Agency 

Word-ofmouth 

Through 

agency 

or HUD 

web site 

In 

response 

to other 

outreach 

or 

marketing 

(Other 

than 

Internet) 

Other 

Nonprofit 

Government 

agencies 

State 

based 

referral 

system 

(referral 

hotline, 

etc.) 

Realtors Financial 

institution 

Other 

sources Unknown 

Homebuyer 

education          

workshops 

Post-purchase 

homeowner          

workshops 

Predatory 

lending          

workshops 

Assistance on 

fair housing          

issues 

Pre-purchase 

homebuyer          

counseling 

Post-purchase 

homeowner 

counseling to 

resolve or          

prevent 

mortgage 

delinquency 

Counseling 

related to Home 

Equity          

Conversion 

Mortgages 

Post-purchase 

counseling 

regarding          

mortgage 

refinancing 

Counseling 

related to 

locating, 

securing or          

maintaining 

residence in 

rental housing 

Counseling 

related to 

shelter or          

services for the 

homeless 

Appendix B. Survey of HUD-Approved Counseling Agencies 193 
29. Which data tracking tools do you currently use for client management of each type of education 

or counseling service listed below? Please check all that apply. Please include any tools that 

you will adopt by OCT 1, 2007. 

: 

THE GRID BELOW. 

PROGRAMMING NOTE PROGRAM SO THAT ONLY THOSE SERVICES CHECKED IN 

QUESTION 4 OR LISTED IN THE SAMPLE FILE APPEAR IN THE LEFT COLUMN OF 

Education or 

Counseling Service 

Provided by Your 

Agency 

Home 

Counselor 

Online 

Counselor 

Max Nstep 

Other 

electronic 

database 

Paper 

Files 

Homebuyer 

education 

workshops 

    

Post-purchase 

homeowner 

workshops 

    

Predatory lending 

workshops 

    

Assistance on fair 

housing issues 

    

Pre-purchase 

homebuyer 

counseling 

    

Post-purchase 

homeowner 

counseling to 

resolve or prevent 

mortgage 

delinquency 

    

Counseling related 

to Home Equity 

Conversion 

Mortgages 

    

Post-purchase 

counseling 

regarding mortgage 

refinancing 

    

Counseling related 

to locating, securing 

or maintaining 

residence in rental 

housing 

    

Counseling related 

to shelter or 

services for the 

homeless 

    

194 Appendix B. Survey of HUD-Approved Counseling Agencies 
30. What, if any, follow-up (by “follow up” we mean efforts by the organization to obtain updated 

information on a client’s housing situation) do you conduct with clients AFTER they have 

completed their housing education or counseling services, or otherwise are no longer being 

assisted by your organization? Please check all that apply. 

PROGRAMMING NOTES: 

• PROGRAM SO THAT ONLY THOSE SERVICES CHECKED IN QUESTION 4 OR 

LISTED IN THE SAMPLE FILE APPEAR IN THE LEFT COLUMN OF THE GRID 

BELOW. 

• IF “NO FOLLOW UP” IS SELECTED, DO NOT ALLOW OTHER RESPONSES IN 

THAT ROW. 

Education or 

Counseling Service 

Provided by Your 

Agency 

Telephone 

Calls E-mail Mail 

Survey 

In 

person 

interview 

Contact 

with 

other 

service 

providers 

Other 

types 

of 

followup 

No 

followup 

Homebuyer       

education 

workshops 

Post-purchase       

homeowner 

workshops 

Predatory lending       

workshops 

Assistance on fair       

housing issues 

Pre-purchase       

homebuyer 

counseling 

Post-purchase       

homeowner 

counseling to 

resolve or prevent 

mortgage 

delinquency 

Counseling related       

to Home Equity 

Conversion 

Mortgages 

Post-purchase       

counseling regarding 

mortgage 

refinancing 

Counseling related       

to locating, securing 

or maintaining 

residence in rental 

housing 

Counseling related       

to shelter or services 

for the homeless 

Appendix B. Survey of HUD-Approved Counseling Agencies 195 
PROGRAMMING NOTE: For items in blue, create hyperlink and show all terms in blue on 

that screen in a separate window, allowing simultaneous viewing of questions and definitions 

By “typical” we mean the process that is used by the majority of your clients. If there is 

no one process that represents a clear majority of your clients, please estimate the most 

common level of services received by your clients. 

31. For each of the following types of housing education and counseling services, estimate the 

amount of time spent working with a “typical” client in group sessions/workshops, one-on-one 

counseling sessions, or case management services where the client is not present (for example, 

advocating for the client with public agencies, the courts, or private parties). Time may be 

specified to the nearest tenth of an hour (e.g. 2.5, 1.0, 0.7). 

PROGRAMMING NOTES: 

• PROGRAM SO THAT ONLY THOSE SERVICES CHECKED IN QUESTION 4 OR 

LISTED IN THE SAMPLE FILE APPEAR IN THE LEFT COLUMN OF THE GRID 

BELOW. 

• ALLOW FOR HOURS IN TABLE BELOW TO BE ENTERED TO THE ‘TENTHS’ 

PLACE. 

• MUST ANSWER AT LEAST ONE COLUMN PER ROW SHOWN 

Education or Counseling 

Service Provided by Your 

Agency 

Typical hours in 

group 

sessions/workshops 

Typical hours in oneon-one counseling 

sessions 

Typical hours of case 

management without 

client present 

Homebuyer education 

workshops 

____ hr ____ hr ____ hr 

Post-purchase 

homeowner workshops 

____ hr ____ hr ____ hr 

Predatory lending 

workshops 

____ hr ____ hr ____ hr 

Assistance on fair 

housing issues 

____ hr ____ hr ____ hr 

Pre-purchase homebuyer 

counseling 

____ hr ____ hr ____ hr 

Post-purchase 

homeowner counseling to 

resolve or prevent 

mortgage delinquency 

____ hr ____ hr ____ hr 

Counseling related to 

Home Equity Conversion 

Mortgages 

____ hr ____ hr ____ hr 

Post-purchase counseling 

regarding mortgage 

refinancing 

____ hr ____ hr ____ hr 

Counseling related to 

locating, securing or 

maintaining residence in 

rental housing 

____ hr ____ hr ____ hr 

Counseling related to 

shelter or services for the 

homeless 

____ hr ____ hr ____ hr 

196 Appendix B. Survey of HUD-Approved Counseling Agencies 
PROGRAMMING NOTE: PROGRAM SO THAT QUESTIONS 32 THROUGH 37 ARE 

ASKED ONLY IF EITHER “PRE-PURCHASE HOMEBUYER COUNSELING” OR 

“HOMEBUYER EDUCATION WORKSHOPS” IS CHECKED IN QUESTION 4, OR 

APPEARS IN THE SAMPLE FILE 

PROGRAMMING NOTES: 

• ALLOW ONLY ONE CHECK PER ROW IN Q32 

• ROTATE ROWS EXCEPT “OTHER” 

32. What technologies has your organization employed when providing PRE-PURCHASE housing 

education and counseling? Please check only one in each row. 

Technology 

[ROTATE EXCEPT 

OTHER] 

We currently 

employ this 

technology 

Considering it, 

but not currently 

utilized 

Not considering it, 

not currently 

utilized 

Video conference   

DVDs or videotapes   

Telephone   

Online / Internet / e-mail   

Other (Please 

specify)_________ 

  

33. Approximately what percent of your clients drop out prior to completing PRE-PURCHASE 

homebuyer education workshops? (Your best estimate is fine.)

 ____________% 

33_B. Approximately what percentage of your PRE-PURCHASE homebuyer education or counseling 

clients from the most recent 12 month period available DID THE FOLLOWING: (Your best estimate is 

fine.) 

PROGRAMMING NOTE: IF ANSWERED, TOTAL MUST = 100% 

____% Only attended one or more workshops or other group sessions (even if they dropped 

out eventually)? 

____% Only received one-on-one counseling? 

____% Both attended workshops and received one-on-one counseling? 

____% Total (Must equal 100%) 

34. For clients seeking pre-purchase homebuyer education or counseling last year, list the estimated 

percentage of clients who fit into the following homeownership readiness status categories when 

they began receiving services from you. (PLEASE NOTE: the four categories should total 

100%) 

PROGRAMMING NOTE: IF ANSWERED, TOTAL MUST = 100% 

____% Near-ready (ready to buy a first home within 0-3 months) 

____% Short-term (ready to buy a first home within 3-6 months) 

____% Long-term (ready to buy a first home after 6 months) 

____% Unknown 

____% Total (Must equal 100%) 

Appendix B. Survey of HUD-Approved Counseling Agencies 197 
35. Which one statement below best describes the way your agency determines the type or extent of 

services your pre-purchase clients should receive? 

PROGRAMMING NOTE: Allow only one response.

 All clients generally receive a standard set of services 

 A formal or systematic needs assessment is done using a standard process driven by a 

checklist or software 

 Clients’ needs are assessed utilizing an informal process without the aid of checklists or 

software 

36. Which of the following curricula are used in your organization for homebuyer education 

workshops? Please check all that apply.

 Realizing the American Dream by NeighborWorks® America 

 Keys to Homeownership by National Foundation for Credit Counseling (NFCC) 

 CreditSmart by Freddie Mac 

 Money Smart

 Your own locally-developed materials 

 Other (Please specify)____________ 

 Other (Please specify)____________ 

 Other (Please specify)____________ 

37. Which of the following non-agency individuals do you typically involve as presenters in your 

homebuyer workshops? Please check all that apply. 

PROGRAMMING NOTE: IF NONE OF THE ABOVE IS SELECTED, DO NOT ALLOW 

OTHER RESPONSES 

 Real estate agents 

 Mortgage lenders or brokers 

 Attorneys 

 Title or escrow agents 

 Home inspectors 

 Representatives of government agencies providing homebuyer assistance 

 Insurance agents 

 Tax advisors/accountants/financial planners 

 Environmental or Energy experts 

 Other nonprofit organizations or agency representatives 

 None of the above 

PROGRAMMING NOTE: PROGRAM SO THAT QUESTIONS 38 THROUGH 40 ARE 

ONLY ASKED IF “Post-purchase homeowner counseling to resolve or prevent mortgage 

delinquency” IS CHECKED IN QUESTION 4, OR APPEARS IN THE SAMPLE FILE 

198 Appendix B. Survey of HUD-Approved Counseling Agencies 
38. Of your clients seeking counseling to resolve a mortgage delinquency, approximately what 

percentage are PRIMARILY helped using the following methods? 

PROGRAMMING NOTE: IF ANSWERED, TOTAL MUST = 100%

____% Telephone 

____% In-person office 

____% In person at client home 

____% E-mail

____% Other 

____% Don’t know

____% Total (Must equal 100%) 

39. Of your clients seeking counseling to resolve a mortgage delinquency, approximately what share 

have the following factors as the PRIMARY cause of their mortgage delinquency (in the opinion 

of the counselor)? 

PROGRAMMING NOTES: 

• ROTATE OPTIONS EXCEPT OTHER AND DON’T KNOW 

• IF ANSWERED, TOTAL MUST = 100% 

____% Borrower lost job or significant portion of income 

____% Health problem or disability 

____% Divorce 

____% Death of a spouse 

____% Home repair costs or problem with home improvement 

____% Increase in non-housing related expenses 

____% Increase in mortgage payment due to adjustable rate mortgage 

____% Increase in property taxes or tax arrearages 

____% Poor financial choices 

____% Mortgage origination or appraisal fraud, or an unsuitable loan product for borrower's 

initial situation 

____% Other 

____% Don’t know 

____% Total (Must equal 100%) 

40. Which of the following services do you provide for borrowers seeking post-purchase mortgage 

delinquency counseling? Please check all that apply. 

PROGRAMMING NOTE: IF NONE OF THE ABOVE IS SELECTED, DO NOT ALLOW 

OTHER RESPONSES 

 Advocacy with lenders/servicers (including restructuring, loss mitigation and forbearance) 

 Assistance with refinancing to new loan 

 Budget and debt counseling 

 Legal assistance (directly or through referral) 

 Financial assistance to meet mortgage payments 

 Financial assistance for emergency home repairs 

 Other (Please specify)__________________ 

 None of the above 

PAGE BREAK 

Appendix B. Survey of HUD-Approved Counseling Agencies 199 
Section F. Organizational Challenges and Policy Questions 

**IMPORTANT – PLEASE NOTE** 

Organizational challenge and policy questions in this section should be completed by either 

the Executive Director or the primary person responsible for managing housing counseling 

for your agency. The last question in this section will provide you with the opportunity to 

share any additional thoughts you may have about the topics addressed by the survey or 

about important issues that the survey failed to cover. 

PROGRAMMING NOTES: 

• SHOW TITLE “Organizational Challenges and Policy Questions” (with the following note 

underneath) ON TOP OF EACH SCREEN FOR QUESTIONS 41 THRU 44. 

• PUT THIS NOTE UNDERNEATH TITLE/NOTE: In order for your answers on this page to 

be saved, you must click the “Next Page” button at the bottom of the page 

41. Please indicate your agreement with the following statements about HUD’s roles in supporting 

the housing counseling industry, from Strongly Agree to Strongly Disagree. 

PROGRAMMING NOTE: One check is necessary for each row. 

Statement about 

HUD’s Role Strongly 

Agree 

Somewhat 

Agree 

Neither 

agree 

nor 

disagree 

Somewhat 

Disagree 

Strongly 

Disagree 

HUD should have a more 

rigorous process for certifying 

housing counseling agencies 

    

HUD should set standards for 

housing education and 

counseling 

    

HUD should endorse another 

entity to set standards for 

housing education and 

counseling 

    

HUD should provide quality 

control for housing education 

and counseling services 

    

HUD funding is worth the 

administrative burden 

    

HUD funding is worth the 

restrictions it comes with 

    

HUD should make it easier for 

agencies to charge client fees 

for housing education and 

counseling 

    

HUD should provide better 

feedback when housing 

counseling grants are not 

approved 

    

200 Appendix B. Survey of HUD-Approved Counseling Agencies 
42. How problematic are the following issues for your organization’s housing education/counseling 

program at the present time? Please check only one in each row. 

ISSUE 

Extremely 

significant 

problem 

Moderately 

significant 

problem 

Slightly 

significant 

problem 

Not at all 

significant 

problem 

Funding for    

organizational 

operations 

Funding for clients’    

housing or social 

service needs 

Client retention    

Staff retention    

Staff 

expertise/training 

   

Competition from    

other service 

providers 

Marketing and    

outreach 

Responsiveness of    

other service 

provider partners 

43. Which types of standards do you feel should be established nationally either by HUD or another 

entity for the housing education and counseling industry? Please check all that apply. 

PROGRAMMING NOTES: 

• PROGRAM SO THAT ONLY THOSE SERVICES CHECKED IN QUESTION 4 OR 

LISTED IN THE SAMPLE FILE APPEAR IN THE GRID BELOW. 

• If last box is checked, do not allow other responses in that row. 

Education or 

Counseling Service 

Provided by Your 

Agency 

National 

certification 

standards 

are needed 

for staff 

National 

Curriculum 

standards 

are needed 

for 

education 

sessions 

National 

Data 

Tracking 

and 

Reporting 

standards 

are needed 

National 

Formal 

service 

delivery 

standards 

are needed 

No national 

standards of 

any kind are 

needed; 

existing 

standards are 

sufficient 

Homebuyer 

education 

workshops 

    

Post-purchase 

homeowner 

workshops 

    

Predatory lending 

workshops 

    

Assistance on fair 

housing issues 

    

Pre-purchase 

homebuyer 

counseling 

    

Appendix B. Survey of HUD-Approved Counseling Agencies 201 
Education or 

Counseling Service 

Provided by Your 

Agency 

National 

certification 

standards 

are needed 

for staff 

National 

Curriculum 

standards 

are needed 

for 

education 

sessions 

National 

Data 

Tracking 

and 

Reporting 

standards 

are needed 

National 

Formal 

service 

delivery 

standards 

are needed 

No national 

standards of 

any kind are 

needed; 

existing 

standards are 

sufficient 

Post-purchase 

homeowner 

counseling to 

resolve or prevent 

mortgage 

delinquency 

    

Counseling related 

to Home Equity 

Conversion 

Mortgages 

    

Post-purchase 

counseling regarding 

mortgage 

refinancing 

    

Counseling related 

to locating, securing 

or maintaining 

residence in rental 

housing 

    

Counseling related 

to shelter or services 

for the homeless 

    

44. Please use the following space to provide any further comments on either the challenges facing 

the housing counseling industry, HUD’s role in supporting this industry, or other significant 

concerns that were not captured by this survey. You may input any amount of text that you wish. 

IMPORTANT- PLEASE NOTE: Your opinions and comments will not be linked to your name or 

organization (and thus will remain anonymous) when the pooled data from this survey are 

reported to HUD. 

PROGRAMMING NOTE: ALLOW TEXTBOX HERE FOR AN OPEN-ENDED TEXT 

RESPONSE WITH UNLIMITED SPACE 

 Our organization has no further comments 

PAGE BREAK 

You have gone through all the questions for the survey. Please click “Next Page” to review your 

responses and any questions you may have left unanswered. At this time, we would like to verify 

whether questions remain unanswered intentionally or accidentally. The questions that are left 

unanswered will be highlighted in yellow. You may also make changes to the questions that have 

been answered, if you desire. 

PAGE BREAK 

202 Appendix B. Survey of HUD-Approved Counseling Agencies 
PROGRAMMING NOTES: 

• SHOW ALL SURVEY QUESTIONS IN ORDER, HIGHLIGHT THOSE UNANSWERED 

IN YELLOW. 

• DO NOT FORCE RESPONSES 

• AFTER THE FINAL SCREEN IS REVIEWED, ASK THE FOLLOWING: 

Would you like to submit the answers for this survey or allow another staff member to review the 

survey and answer any questions left blank? 

o SUBMIT SURVEY [LOCK SECTION AND DO NOT SHOW TO FUTURE ENTRANTS] 

o SURVEY NOT COMPLETE [FUTURE ENTRANTS WILL SEE SURVEY FROM THE 

BEGINNING, STARTING WITH THE INTRODUCTION PAGE] 

PAGE BREAK 

Thank you very much for your participation in this survey. If you have any technical questions 

regarding the survey, please contact [PROGRAMMER: INSERT HELP DESK CONTACT INFO]. 

If you have questions or comments about the content of the survey, please contact Christopher 

Herbert of Abt Associates at 617-349-2383 or Chris_Herbert@abtassoc.com. 

Appendix B. Survey of HUD-Approved Counseling Agencies 203 
U.S. Department of Housing and Urban Development

Office of Policy Development and Research

Washington, DC 20410-6000

Official Business

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Permit No. G-795

November 2008