EXHIBIT 14



HARTVILLE GROUP, INC.



FINANCIAL CODE OF ETHICS



As a public company, it is of critical importance that HARTVILLE GROUP, INC.(HARTVILLE GROUP) filings with the Securities and Exchange Commission be accurate and
timely. Depending on their position with HARTVILLE GROUP, employees may be called upon to provide information to assure that HARTVILLE GROUPs public reports are complete, fair, and understandable. HARTVILLE GROUP expects all of its employees
to take this responsibility seriously and to provide prompt and accurate answers to inquiries related to HARTVILLE GROUPs public disclosure requirements.



HARTVILLE GROUPs Finance Department bears a special responsibility for promoting integrity throughout HARTVILLE GROUP, with responsibilities to stakeholders both
inside and outside of HARTVILLE GROUP. The Chief Executive Officer (CEO), Chief Financial Officer (CFO), and Finance Department personnel have a special role both to adhere to the principles of integrity and also to ensure that a culture exists
throughout HARTVILLE GROUP as a whole that ensures the fair and timely reporting of HARTVILLE GROUPs financial results and conditions. Because of this special role, the CEO, CFO, and all members of HARTVILLE GROUPs Finance Department are
bound by HARTVILLE GROUPs Financial Code of Ethics, and by accepting the Financial Code of Ethics, each agrees that they will:



| |  | Act with honesty and integrity, avoiding actual or apparent conflicts of interest in personal and professional relationships.
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| |  | Provide information that is accurate, complete, objective, relevant, timely and understandable to ensure full, fair, accurate, timely, and understandable disclosure in the reports
and documents that HARTVILLE GROUP files with, or submits to, government agencies and in other public communications.
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| |  | Comply with the rules and regulations of federal, state and local governments, and other appropriate private and public regulatory agencies.
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| |  | Act in good faith, responsibly, with due care, competence and diligence, without misrepresenting material facts or allowing ones independent judgment to be subordinated.
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| |  | Respect the confidentiality of information acquired in the course of ones work, except when authorized or otherwise legally obligated to disclose. Confidential information
acquired in the course of ones work will not be used for personal advantage.
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| |  | Share job knowledge and maintain skills important and relevant to stakeholders needs.
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| |  | Proactively promote and be an example of ethical behavior as a responsible partner among peers, in the work environment and in the community.
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| |  | Achieve responsible use of, and control over, all HARTVILLE GROUP assets and resources employed by, or entrusted to yourself, and your department.
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| |  | Receive the full and active support and cooperation of HARTVILLE GROUPs Officers, Sr. Staff, and all employees in the adherence to this Financial Code of Ethics.
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| |  | Promptly report to the CEO or CFO any conduct believed to be in violation of law or business ethics or in violation of any provision of this Code of Ethics, including any
transaction or relationship that reasonably could be expected to give rise to such a conflict. Further, to promptly report to the Chair of HARTVILLE GROUPs Audit Committee such conduct if by the CEO or CFO or if they fail to correct such
conduct by others in a reasonable period of time.
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