Exhibit 10.1

EMPLOYMENT AGREEMENT

This Employment Agreement is entered into as of July 7, 2006 by and between SHOE PAVILION, INC., a
Delaware corporation (the "Company") and BRUCE ROSS, an individual ("Executive").

1.	ENGAGEMENT. The Company hereby engages Executive to render services as Chief Financial Officer of the
Company pursuant to the terms and conditions hereof, and Executive hereby accepts such engagement. Executive shall follow the
direction and supervision of the Company's Board of Directors, Chief Executive Officer and President.

2.	NATURE OF SERVICES.

(a)   General. In his capacity as Chief Financial Officer, Executive shall do and perform all services, acts or things necessary or
advisable to manage and conduct the business of the Company subject at all times to the policies set by the Company's Board of
Directors, Chief Executive Officer and President, and to the consent of the Board of Directors, Chief Executive Officer and President
when required by the terms of this Agreement. In particular, Executive shall have full authority and responsibility for the Company's
fiscal operating results utilizing generally accepted accounting principles such as cost accounting and budgets, shall counsel senior
management on fiscal control and profitability, prepare, present and interpret financial reports to senior management and shall assist in
attaining established Company financial goals.

(b)   Uniqueness of Services. Executive hereby represents and agrees that the services to be performed under the terms of
this Agreement are of a special, unique, unusual, extraordinary and intellectual character that gives them a peculiar value, the loss of
which cannot be reasonably or adequately compensated in damages in an action at law. Executive therefore expressly agrees that the
Company, in addition to any other rights or remedies that the Company may possess, shall be entitled to injunctive and other equitable
relief to prevent or remedy a breach of this Agreement by Executive.

3.	DUTIES AND OBLIGATIONS OF EXECUTIVE.  During the term of this Agreement, Executive shall
not directly or indirectly, either as an employee, employer,consultant, agent, principal
partner, stockholder, corporate officer, director, or in any other individual or representative capacity, engage or
participate in any aspect of business that is in competition in any manner whatsoever with the primary business of the Company.
Executive shall not, directly or indirectly, solicit or divert business from, or attempt to convert to other methods of using the same or
similar products or services provided by the Company, any client, account or locations of the Company with which Executive has had
any contact as a result of his employment with the Company. Executive acknowledges and agrees that conduct of any said activities
(even one not at the time then being conducted by the Company) by any person other than the Company might materially impair the
business and prospects of the Company and could accordingly constitute competition with the Company.

4.	TERM. The initial term of employment under this Agreement shall begin on the date hereof and shall continue for a
period of three (3) years from that date, subject to prior termination in accordance with the terms hereof.

5.	COMPENSATION.

(a)   Annual Salary. As compensation for the employment services to be rendered by Executive hereunder, including all
services as an officer or director of the Company and any of its subsidiaries, the Company agrees to pay, or cause to be paid, to
Executive, and Executive agrees to accept, payable in accordance with the Company's regular payroll practices applicable to its
executive employees, an initial annual salary of $225,000.00. Executive's annual salary hereunder for the remaining years of
employment shall be reviewed every twelve (12) months by the Compensation Committee of the Board of Directors of the Company to
determine whether Executive should receive a salary increase. Any such increases shall be determined by the Compensation
Committee in its sole discretion.

(b)   Bonus. Executive shall be eligible to receive an Annual Performance Bonus as a percentage of his salary, subject to the
review and approval of the Compensation Committee.

(c)   Participation in 2006 Management Incentive Plan. Executive shall be eligible to receive stock options or restricted stock
under the Company's 2006 Management Incentive Plan, as amended from time to time, at the discretion of the Compensation
Committee.

(d)   Fringe Benefits. Executive shall be eligible to participate, in accordance with their terms, in all medical and health plans,
life insurance and pension plans and such other employment benefits or programs as are maintained by the Company for its employees
provided that the Company shall at all times be free to modify or amend such plans on a Company wide basis in accordance with the
provisions thereof.

(e)   Paid Vacations. Executive shall be entitled to paid vacation in accordance with the vacation policy of the
Company.

(f)   Reimbursement of Expenses. The Company shall reimburse Executive for all ordinary and necessary business,
entertainment and other expenses reasonably incurred by Executive in the performance of his duties and obligations under this
Agreement. The Company agrees to repay or reimburse Executive for such business expenses upon the presentation of itemized
statements of such business expenses on the Company's regular form used for such purposes.

6.	TERMINATION.

(a)   Termination by the Company. Executive's employment hereunder may be terminated at any time upon written
notice from the Company to Executive:

(i)	upon the determination by the Board of Directors of the Company that Executive's performance of his duties has not been
fully satisfactory for any reason which would not constitute justifiable cause (as hereinafter defined), upon thirty (30) days' prior written
notice to Executive; or

(ii)	upon the determination by the Board of Directors of the Company that there is justifiable cause (as hereinafter defined) for
such termination, upon ten (10) days' prior written notice to Executive.

(b)   Termination Upon Death or Disability. Executive's employment shall terminate upon:

(i)	the death of Executive; or

(ii)	the "disability" of Executive (as hereinafter defined) pursuant to subsection (d) hereof.

(c)   Death of Executive. If Executive shall die during the term of his employment hereunder, this Agreement shall terminate
immediately. In such event, the estate of Executive shall thereupon be entitled to receive such portion of Executive's annual salary as
has been accrued through the date of his death and such bonus, if any, as either the Compensation Committee or the Board of
Directors of the Company in its sole discretion may determine to award taking into account Executive's contributions to the Company
prior to his death.

(d)   Disability of Executive. Upon Executive's "disability", the Company shall have the right to terminate
Executive's employment. Notwithstanding any inability to perform his duties, Executive shall be entitled to receive his compensation as
provided herein until the termination of his employment for disability. Any termination pursuant to this subsection (d) shall be effective
on the date 30 days after which Executive shall have received written notice of the Company's election to terminate.

(e)   Termination by Company for Reasons Other than Death, Disability or Justifiable Cause. Notwithstanding any
provision to the contrary contained herein, in the event that Executive's employment is terminated by the Company at any time for any
reason other than justifiable cause, disability or death, the Company shall continue pay to Executive his salary for the remaining
balance of the term of this Agreement.  In the event of any termination of employment pursuant to this Subsection (e), Executive shall
have the right to exercise any vested options to purchase shares of the Company's common stock following such termination in
accordance with the terms of any underlying option agreement.

(f)   Termination After a Change of Control or Termination by Executive for Good Reason. The following payments
and benefits will be provided to Executive by the Company (in addition to any compensation or benefits to which Executive may
otherwise be entitled under any other agreement, plan or arrangement with the Company, other than a plan, policy or other
arrangement providing for payments due to severance of employment) in the event of a termination of employment (as hereinafter
defined) of Executive during a Change of Control (as hereinafter defined) of the Company or Executive terminates his employment for
Good Reason:

(i) Salary.  The Company shall continue to pay to Executive his salary for the remaining balance of the term of this
Agreement.

(ii) Insurance and Other Special Benefits. Executive's participation in the life, accident and health insurance, employee welfare
benefit plans (as defined in the Employee Retirement Income Security Act of 1974) and supplemental early retirement plan, split dollar
insurance program, personal health services allowance, health or social club benefits, and any other benefits (the
"Benefits") provided to Executive prior to the Change of Control or prior to Executive's termination of employment for Good
Reason shall be continued or equivalent benefits provided by the Company or any successor corporation or affiliate of such successor
corporation (the "Responsible Corporation"), at no cost to Executive, for a period of three (3) years from the date of
Executive's termination of employment. If for any reason the Responsible Corporation is unable to continue the Benefits, as required by
the preceding sentence, the Responsible Corporation shall pay to Executive a lump sum cash payment equal to the value of the
Benefits which the Responsible Corporation is unable to provide.

(iii) Stock Rights. All stock options, stock appreciation rights, stock purchase rights, restricted stock rights and any similar
rights which Executive holds shall become fully vested and be exercisable on the date of termination of employment.

(g)   Termination by Executive for Other than Good Reason. Executive may terminate his employment at any time for any
reason other than Good Reason upon 30 days' prior written notice to the Company. Upon Executive's termination of his employment
hereunder, this Agreement (other than Sections 8, 9 and 10, which shall survive) shall terminate immediately. In such event, Executive
shall be entitled to receive such portion of Executive's annual salary as has been accrued to date. Executive shall be entitled to
reimbursement of expenses pursuant to Section 5(f) hereof and to participate in the Company's benefit plans to the extent participation
by former employees is required by law or permitted by such plans, with the expense of such participation to be as specified in such
plans for former employees.

(h)   Definitions.

(i)	"Annual Compensation" shall mean the sum of the annual base salary paid or earned and
annual bonus paid or earned, even though paid in a subsequent year, by Executive and all amounts credited to Executive, vested and
unvested, under any incentive compensation or other benefit or compensation plans in which Executive participates during a calendar
year.

(ii)	"Change of Control" shall be deemed to occur if (i) there shall be consummated (x) any consolidation or merger
of the Company in which the Company is not the continuing or surviving corporation or pursuant to which shares of the Company's
common stock would be converted into cash, securities or other property, other than a merger of the Company in which the holders of
the Company's common stock immediately prior to the merger have the same proportionate ownership of common stock of the
surviving corporation immediately after the merger, or (y) any sale, lease, exchange or other transfer (in one transaction or a series of
related transactions) of all, or substantially all, of the assets of the Company, or (ii) the stockholders of the Company shall approve any
plan or proposal for liquidation or dissolution of the Company, or (iii) any person (as such term is used in Sections 13(d) and 14(d)(2) of
the Securities Exchange Act of 1934, as amended (the "Exchange Act")), shall become the beneficial owner (within the
meaning of Rule 13d-3 under the Exchange Act) of fifty-one percent (51%) or more of the Company's outstanding Common Stock other
than pursuant to a plan or arrangement entered into by such person and the Company.

(iii)	"Disability" shall mean the inability of Executive, due to illness, accident or any other physical or mental
incapacity, substantially to perform his duties in a normal manner for a period of three (3) consecutive months or for a total of six (6)
months (whether or not consecutive) in any twelve (12) month period during the term of this Agreement as reasonably determined by
the Compensation Committee or the Board of Directors of the Company after examination of Executive by an independent physician
reasonably acceptable to Executive.

(iv)	"Good Reason" shall mean (i) a reduction in the Executive'sthen-current base salary without the
Executive's consent, or (ii) a material diminution of Executive's duties, authority or position as Chief Financial Officer of the Company
without Executive's consent.

(v)	"Justifiable Cause" shall mean and be limited to: any willful breach by Executive of the performance of any of his
duties pursuant to this Agreement; Executive's conviction (which through lapse of time or otherwise, is not subject to appeal) of any
crime or offense involving money or other property of the Company or its subsidiaries or which constitutes a felony in the jurisdiction
involved; Executive's performance of any act or his failure to act, for which it is determined by independent counsel retained by the
Board (which may be counsel for the Company), after due inquiry in which Executive is given the opportunity to be heard, that if he
were prosecuted and convicted, a crime or offense involving money or property of the Company or its subsidiaries, or which would
constitute a felony in the jurisdiction involved, would have occurred; any unauthorized disclosure by Executive to any person, firm or
corporation other than the Company, its subsidiaries and its and their directors, officers and employees, of any confidential information
or trade secret of the Company or any of its subsidiaries; any attempt by Executive to secure any improper personal profit in connection
with the business of the Company or any of its subsidiaries; the failure by Executive to devote his full time to the affairs of the Company
and its subsidiaries; Executive's pursuit of activities which in the reasonable determination of the Board of Directors of the Company are
inimical, or contrary, to the best interests of the Company; the engaging by Executive in any business other than the business of the
Company and its subsidiaries which interferes with the performance of his duties hereunder; or Executive's repeated and willful failure
to follow the instructions of the Board of Directors or the Chief Executive Officer of the Company (other than instructions which are
illegal or improper) where such conduct shall not have ceased or offense cured within ten (10) days following written warning from the
Company. Upon termination of Executive's employment for justifiable cause, this Agreement shall terminate immediately and Executive
shall not be entitled to any amounts or benefits hereunder other than such portion of Executive's annual salary as has been accrued
through the date of his termination of employment and reimbursement of expenses pursuant to Section 5 hereof.

7.	REPRESENTATIONS AND AGREEMENTS OF EXECUTIVE.  Executive represents and warrants that he is free to enter
into this Agreement and to perform the duties required hereunder, and that there are no employment contracts or understandings,
restrictive covenants or other restrictions, whether written or oral, preventing the performance of his duties hereunder or requiring him to
perform employment, consulting, business related or similar duties for any other person.

8.	CONFIDENTIALITY.

(a)   Non-Disclosure of Information. It is understood that the business of the Company is of a confidential nature. During
the period of Executive's employment with the Company, Executive may receive and/or may secure confidential information concerning
the Company or any of the Company's affiliates which, if known to competitors thereof, would damage the Company or its said
affiliates. Executive agrees that during and after the term of this Agreement he will not, directly or indirectly, divulge, disclose or
appropriate to his own use, or to the use of any third party, any secret, proprietary or confidential information or knowledge obtained by
him during the term hereof concerning such confidential matters of the Company or its affiliates, including, but not limited to, information
pertaining to trade secrets, systems, manuals, confidential reports, methods, processes, designs, equipment catalogs, customer lists,
operating procedures, equipment and methods used and preferred by the Company's customers, and fees paid by them. Upon
termination of this Agreement, Executive shall promptly deliver to the Company all materials of a secret or confidential nature relating to
the business of the Company or any of its affiliates which are, directly or indirectly, in the possession or under the control of
Executive.

(b)   Trade Secrets. Executive acknowledges and agrees that during the term of this Agreement and in the course of the
discharge of his duties hereunder, Executive shall have access to and become acquainted with information concerning the operation
and processes of the Company, including without limitation, proprietary, technical, financial, personnel, sales and other information that
is owned by the Company and regularly used in the operation of the Company's business, and that such information constitutes the
Company's trade secrets. Executive specifically agrees that he shall not misuse, misappropriate, or disclose any such trade secrets,
directly or indirectly, to any other person or use them in any way, either during the term of this Agreement or at any other time
thereafter, except as is required in the course of his employment hereunder. Executive acknowledges and agrees that the sale or
unauthorized use or disclosure of any of the Company's trade secrets obtained by Executive during the course of his employment
under this Agreement, including information concerning the Company's current or any future and proposed work, services, or products,
the fact that any such work, services, or products are planned, under consideration, or in production, as well as any descriptions
thereof, constitute unfair competition. Executive promises and agrees not to engage in any unfair competition with the Company, either
during the term of this Agreement or at any other time thereafter. Executive further agrees that all files, records, documents,
specifications, and similar items relating to the Company's business, whether prepared by Executive or others, are and shall remain
exclusively the property of the Company and that they shall be removed from the premises of the Company only with the express prior
written consent of the Company's Board of Directors.

9.	COVENANT NOT TO SOLICIT.  Executive agrees that during the term of his employment and for a period of one year
after the termination of this Agreement for any reason, Executive will not, directly or indirectly, (i) attempt to hire any employee of the
Company, (ii) assist in such hiring by any other person, (iii) encourage any such employee to terminate his employment with the
Company, (iv) encourage any customer of the Company to terminate its relationship with the Company and (v) encourage any supplier
of the Company to terminate its relationship with the Company.

10.	INDEMNIFICATION.

(a)   Indemnification by the Company. The Company shall, to the fullest extent permitted by law, indemnify Executive for any
liability, damages or losses, including reasonable attorneys' fees, sustained by Executive arising out of Executive's performance of
duties as an officer or employee of the Company. The Company also agrees to furnish Executive with the same Directors' and Officers'
liability insurance furnished to other directors or officers from time to time.

(b)   Indemnification by Executive. Executive shall indemnify and hold the Company harmless from all liability for loss, damage,
or injury to persons or property resulting from the negligence or misconduct of Executive.

11.	SUCCESSORS; AFFILIATES. This Agreement shall inure to the benefit of and be binding upon the Company,
its successors and assigns, including, without limitation, any person, partnership or corporation which may acquire all or substantially all
of the Company's assets in business, or with or into which the Company may be consolidated, merged, or otherwise reorganized, and
this provisions shall apply in the event of any subsequent merger, consolidation, reorganization or transfer. Executive shall, if requested
by the Company, perform his services and duties as specified in this Agreement, to or for the benefit of any affiliate of the Company,
including, without limitation, any parent subsidiary of the Company or any other subsidiary of any parent of the Company.

12.	HEADINGS. The subject headings of the paragraphs and subparagraphs of this Agreement are included for
purposes of convenience only, and shall not affect the construction or interpretation of any of its provisions.

13.	SEVERABILITY. It is agreed that if any term, covenant, provision, paragraph or condition of this Agreement
shall be illegal, such illegality shall not invalidate the whole Agreement but it shall be construed as if not containing the illegal part, and
the rights and obligations of the parties shall be construed and enforced accordingly.

14.	ENTIRE AGREEMENT. The parties hereto agree that this Agreement supersedes all existing agreements between the
Company and Executive, whether oral, written, expressed or implied, and contains the entire understanding and agreement between
the parties. This Agreement shall not be amended, modified, or supplemented in any respect except by a subsequent written
agreement entered into by both parties hereto.

15.	CHOICE OF LAW. This Agreement and the performance hereunder shall be construed in accordance with and under and
pursuant to the laws of the State of California.

16.	NOTICES. All communications and notices hereunder shall be in writing and shall be deemed to have been duly given
and delivered personally if sent by United States registered or certified mail, postage prepaid:

|If to Company:   | Shoe Pavilion, Inc. 
       13245 Riverside Drive, Suite 450
       Sherman Oaks, CA 91423              
|---------------- | --------------------------------------------------------------------------------------------------------
|With a copy to:  | A. John Murphy, Esq.
   	Wickersham & Murphy
   	430 Cambridge Avenue, Suite 100
   	Palo Alto, CA 94306
|If to Executive: | Mr. Bruce Ross
   972 Via Impresso
   Newbury Park, CA 91320                                            

or to such other addresses as may be designated in writing by either of the parties.

17.	ARBITRATION. Any controversy or dispute arising out of or relating to this Agreement shall be settled by the submission
of such controversy or dispute to binding expedited arbitration in Los Angeles County, California before one or more arbitrators in
accordance with the commercial arbitration rules of the American Arbitration Association then in effect (or, if such Association shall not
then be in existence, such other organization, if any, as shall then have become the successor of such Association and if there shall be
no successor then in accordance with the prevailing provisions of the laws of the State of California relating to arbitration). After notice
has been given by one party to the other, the parties hereto shall attempt mutually to designate a single arbitrator; provided, however,
that if such arbitrator has not been mutually designated within 15 days after the foregoing notice is given, Executive and the Company
each shall, within 15 days thereafter, designate one arbitrator. No later than 45 days after the date the foregoing notice was given, the
two arbitrators so designated shall select a third arbitrator. In the event the two arbitrators do not agree on selection of said third
arbitrator within the specified period, the selection of said third arbitrator shall, upon request by either party hereto, be named by the
American Arbitration Association. If one of the parties fails to nominate an arbitrator within the period provided above for such
nomination, the arbitration shall be conducted by the sole arbitrator named by the other party. The arbitrator(s) shall promptly thereafter
receive such evidence and hold such hearings in Los Angeles County, California as such arbitrator(s) shall decide. All decisions of a
panel of three arbitrators shall be by majority vote and shall be final and conclusive. In the event of any such arbitration (or if legal
action shall be brought in connection therewith), the party prevailing in such arbitration (or litigation) shall be entitled to recover from the
party not prevailing the costs thereof, including reasonable attorneys' and accounting fees.

IN WITNESS WHEREOF, the Company and Executive have executed this Agreement on the date first written above.

SHOE PAVILION, INC.

By:	/s/ Dmitry Beinus

/s/ Bruce Ross				 Bruce Ross

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