##### Table of Contents





UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, D.C. 20549





FORM 10-Q





(Mark One)



|þ | QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
|- | ---------------------------------------------------------------------------------------

For the quarterly period ended March 31, 2010

OR



| ̈ | TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
|- | ----------------------------------------------------------------------------------------

For the transition period from
                     to

Commission file number 0-23827





PC CONNECTION,
INC.

(Exact name of registrant as specified in its charter)







|                                                               |  |                                     
|-------------------------------------------------------------- |  | ------------------------------------
|DELAWARE                                                       |  | 02-0513618                          
|(State or other jurisdiction of
incorporation or organization) |  | (I.R.S. Employer
Identification No.)
|                                                               | 
|730 MILFORD ROAD,
MERRIMACK, NEW HAMPSHIRE                     |  | 03054                               
|                                                              
|(Address of principal executive offices)                       |  | (Zip Code)                          

(603)
683-2000

(Registrants telephone number, including area code)





Former name, former address and former fiscal year, if changed since last report: N/A

Indicate by check mark whether the registrant: (1) has filed all reports required to be filed by Section 13 or 15(d) of the
Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.

YES  þ    
NO   ̈

Indicate by check mark whether the registrant has
submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such
shorter period that the registrant was required to submit and post such files).

YES   ̈    
NO   ̈

Indicate by check mark whether the registrant is a
large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. See definitions of large accelerated filer, accelerated filer, and smaller reporting company in Rule 12b-2 of
the Exchange Act.



|                           |  |                             
|-------------------------- |  | ----------------------------
|Large accelerated filer   ̈ |  | Accelerated filer   ̈        
|Non-accelerated filer   ̈   |  | Smaller reporting company  þ

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).

YES   ̈    
NO  þ



The number of shares outstanding of the issuers common stock as of May 1, 2010 was 27,147,434.









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##### Table of Contents

PC CONNECTION, INC. AND SUBSIDIARIES

FORM 10-Q

TABLE OF CONTENTS



|                                |  |                                                                                                       |  |     
|------------------------------- |  | ----------------------------------------------------------------------------------------------------- |  | ----
|PART I    FINANCIAL INFORMATION
|                                |  |                                                                                                      
|                                |  |                                                                                                       |  | Page
|ITEM 1.                         |  | Unaudited Condensed Consolidated Financial Statements:                                                |  |     
|                                |  |                                                                                                      
|                                |  | Condensed Consolidated Balance SheetsMarch 31, 2010 and December 31, 2009                            |  | 3   
|                                |  |                                                                                                      
|                                |  | Condensed Consolidated Statements of OperationsThree Months ended March 31, 2010 and
2009            |  | 4   
|                                |  |                                                                                                      
|                                |  | Condensed Consolidated Statement of Changes in Stockholders EquityThree Months ended March 31, 2010 |  | 5   
|                                |  |                                                                                                      
|                                |  | Condensed Consolidated Statements of Cash FlowsThree Months ended March 31, 2010 and
2009            |  | 6   
|                                |  |                                                                                                      
|                                |  | Notes to Unaudited Condensed Consolidated Financial Statements                                        |  | 7   
|                                |  |                                                                                                      
|ITEM 2.                         |  | Managements Discussion and Analysis of Financial Condition and Results of
Operations                 |  | 14  
|                                |  |                                                                                                      
|ITEM 3.                         |  | Quantitative and Qualitative Disclosures About Market Risk                                            |  | 24  
|                                |  |                                                                                                      
|ITEM 4.                         |  | Controls and Procedures                                                                               |  | 25  
|                               
|PART II    OTHER INFORMATION   
|                                |  |                                                                                                      
|ITEM 1A.                        |  | Risk Factors                                                                                          |  | 26  
|                                |  |                                                                                                      
|ITEM 2.                         |  | Unregistered Sales of Equity Securities and Use of Proceeds                                           |  | 33  
|                                |  |                                                                                                      
|ITEM 6.                         |  | Exhibits                                                                                              |  | 33  
|                                | 
|SIGNATURES                      |  | 34                                                                                                   



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##### Table of Contents

PC CONNECTION, INC. AND SUBSIDIARIES

PART IFINANCIAL INFORMATION

Item 1Financial Statements

CONDENSED CONSOLIDATED BALANCE SHEETS

(amounts in thousands)



|                                                               |  |               |         |   |                  |   |         |  
|-------------------------------------------------------------- |  | ------------- | ------- | - | ---------------- | - | ------- | -
|                                                               |  | March 31,2010 |         |   | December 31,2009 |  
|                                                               |  | (unaudited)   |         |   |                  |  
|ASSETS                                                         |  |               |         |   |                  |   |         |  
|Current Assets:                                                |  |               |         |   |                  |   |         |  
|Cash and cash equivalents                                      |  | $             | 59,035  |   |                  | $ | 46,297  |  
|Accounts receivable, net                                       |  |               | 196,040 |   |                  |   | 218,095 |  
|Inventories                                                    |  |               | 60,757  |   |                  |   | 67,391  |  
|Deferred income taxes                                          |  |               | 3,416   |   |                  |   | 3,386   |  
|Income taxes receivable                                        |  |               | 633     |   |                  |   | 935     |  
|Prepaid expenses and other current assets                      |  |               | 3,596   |   |                  |   | 2,750   |  
|                                                               |  |               |         |   |                  |   |         |  
|Total current assets                                           |  |               | 323,477 |   |                  |   | 338,854 |  
|Property and equipment, net                                    |  |               | 11,644  |   |                  |   | 12,420  |  
|Goodwill                                                       |  |               | 48,060  |   |                  |   | 48,060  |  
|Other intangibles, net                                         |  |               | 1,891   |   |                  |   | 1,279   |  
|Other assets                                                   |  |               | 351     |   |                  |   | 482     |  
|                                                               |  |               |         |   |                  |   |         |  
|Total Assets                                                   |  | $             | 385,423 |   |                  | $ | 401,095 |  
|                                                               |  |               |         |   |                  |   |         |  
|                                                               |  |              
|LIABILITIES AND STOCKHOLDERS EQUITY                           |  |               |         |   |                  |   |         |  
|Current Liabilities:                                           |  |               |         |   |                  |   |         |  
|Current maturities of capital lease obligation to affiliate    |  | $             | 801     |   |                  | $ | 780     |  
|Accounts payable                                               |  |               | 108,513 |   |                  |   | 125,120 |  
|Accrued expenses and other liabilities                         |  |               | 19,464  |   |                  |   | 20,441  |  
|Accrued payroll                                                |  |               | 8,177   |   |                  |   | 8,843   |  
|                                                               |  |               |         |   |                  |   |         |  
|Total current liabilities                                      |  |               | 136,955 |   |                  |   | 155,184 |  
|Deferred income taxes                                          |  |               | 4,039   |   |                  |   | 3,849   |  
|Capital lease obligation to affiliate, less current maturities |  |               | 2,622   |   |                  |   | 2,830   |  
|Other liabilities                                              |  |               | 3,962   |   |                  |   | 3,966   |  
|                                                               |  |               |         |   |                  |   |         |  
|Total Liabilities                                              |  |               | 147,578 |   |                  |   | 165,829 |  
|                                                               |  |               |         |   |                  |   |         |  
|Stockholders Equity:                                          |  |               |         |   |                  |   |         |  
|Common stock                                                   |  |               | 274     |   |                  |   | 274     |  
|Additional paid-in capital                                     |  |               | 97,487  |   |                  |   | 97,213  |  
|Retained earnings                                              |  |               | 143,548 |   |                  |   | 141,114 |  
|Treasury stock at cost                                         |  |               | (3,464  | ) |                  |   | (3,335  | )
|                                                               |  |               |         |   |                  |   |         |  
|Total Stockholders Equity                                     |  |               | 237,845 |   |                  |   | 235,266 |  
|                                                               |  |               |         |   |                  |   |         |  
|Total Liabilities and Stockholders Equity                     |  | $             | 385,423 |   |                  | $ | 401,095 |  
|                                                               |  |               |         |   |                  |   |         |  

See notes to unaudited condensed consolidated financial statements.



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##### Table of Contents

PC CONNECTION, INC. AND SUBSIDIARIES

PART IFINANCIAL INFORMATION

Item 1Financial Statements

CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS

(Unaudited)

(amounts in thousands, except per share data)



|                                             |  |                             |         |   |      |   |         |  
|-------------------------------------------- |  | --------------------------- | ------- | - | ---- | - | ------- | -
|                                             |  | Three Months EndedMarch 31, |        
|                                             |  | 2010                        |         |   | 2009 |  
|Net sales                                    |  | $                           | 408,262 |   |      | $ | 326,221 |  
|Cost of sales                                |  |                             | 359,611 |   |      |   | 284,610 |  
|                                             |  |                             |         |   |      |   |         |  
|Gross profit                                 |  |                             | 48,651  |   |      |   | 41,611  |  
|Selling, general and administrative expenses |  |                             | 44,474  |   |      |   | 43,289  |  
|Special charges                              |  |                             |        |   |      |   | 891     |  
|                                             |  |                             |         |   |      |   |         |  
|Income (loss) from operations                |  |                             | 4,177   |   |      |   | (2,569  | )
|Interest expense                             |  |                             | (99     | ) |      |   | (134    | )
|Other, net                                   |  |                             | 75      |   |      |   | 199     |  
|                                             |  |                             |         |   |      |   |         |  
|Income (loss) before taxes                   |  |                             | 4,153   |   |      |   | (2,504  | )
|Income tax (provision) benefit               |  |                             | (1,719  | ) |      |   | 885     |  
|                                             |  |                             |         |   |      |   |         |  
|Net income (loss)                            |  | $                           | 2,434   |   |      | $ | (1,619  | )
|                                             |  |                             |         |   |      |   |         |  
|Earnings (loss) per common share:            |  |                             |         |   |      |   |         |  
|Basic                                        |  | $                           | 0.09    |   |      | $ | (0.06   | )
|                                             |  |                             |         |   |      |   |         |  
|Diluted                                      |  | $                           | 0.09    |   |      | $ | (0.06   | )
|                                             |  |                             |         |   |      |   |         |  
|Weighted average common shares outstanding:  |  |                             |         |   |      |   |         |  
|Basic                                        |  |                             | 27,157  |   |      |   | 26,819  |  
|                                             |  |                             |         |   |      |   |         |  
|Diluted                                      |  |                             | 27,193  |   |      |   | 26,819  |  
|                                             |  |                             |         |   |      |   |         |  

See notes to unaudited condensed consolidated financial statements.



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##### Table of Contents

PC CONNECTION, INC. AND SUBSIDIARIES

PART IFINANCIAL INFORMATION

Item 1Financial Statements

CONDENSED CONSOLIDATED STATEMENT OF CHANGES IN STOCKHOLDERS EQUITY

Three Months Ended March 31, 2010

(Unaudited)

(amounts in thousands)



|                                            |  |              |  |                            |     |  |                  |        |                |  |        |         |  |       |   |  |   |        |   |  |   |         |  
|------------------------------------------- |  | ------------ |  | -------------------------- | --- |  | ---------------- | ------ | -------------- |  | ------ | ------- |  | ----- | - |  | - | ------ | - |  | - | ------- | -
|                                            |  | Common Stock |  | AdditionalPaid-In 
Capital |     |  | RetainedEarnings |        | Treasury Stock |  |        |         | 
|                                            |  | Shares       |  | Amount                     |     |  |                  | Shares |                |  | Amount |         |  | Total |  
|BalanceJanuary 1, 2010                     |  | 27,375       |  | $                          | 274 |  | $                | 97,213 |                |  | $      | 141,114 |  | (527  | ) |  | $ | (3,335 | ) |  | $ | 235,266 |  
|Stock-based compensation expense            |  |             |  |                            |    |  |                  | 283    |                |  |        |        |  |      |   |  |   |       |   |  |   | 283     |  
|Repurchase of common stock for treasury     |  |             |  |                            |    |  |                  |       |                |  |        |        |  | (21   | ) |  |   | (129   | ) |  |   | (129    | )
|Tax shortfall from stock-based compensation |  |             |  |                            |    |  |                  | (9     | )              |  |        |        |  |      |   |  |   |       |   |  |   | (9      | )
|Net income and comprehensive income         |  |             |  |                            |    |  |                  |       |                |  |        | 2,434   |  |      |   |  |   |       |   |  |   | 2,434   |  
|                                            |  |              |  |                            |     |  |                  |        |                |  |        |         |  |       |   |  |   |        |   |  |   |         |  
|BalanceMarch 31, 2010                      |  | 27,375       |  | $                          | 274 |  | $                | 97,487 |                |  | $      | 143,548 |  | (548  | ) |  | $ | (3,464 | ) |  | $ | 237,845 |  
|                                            |  |              |  |                            |     |  |                  |        |                |  |        |         |  |       |   |  |   |        |   |  |   |         |  

See notes to unaudited condensed consolidated financial statements.



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##### Table of Contents

PC CONNECTION, INC. AND SUBSIDIARIES

PART IFINANCIAL INFORMATION

Item 1Financial Statements

CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS

(Unaudited)

(amounts in thousands)



|                                                                                         |  |                             |         |   |      |   |         |  
|---------------------------------------------------------------------------------------- |  | --------------------------- | ------- | - | ---- | - | ------- | -
|                                                                                         |  | Three Months EndedMarch 31, |        
|                                                                                         |  | 2010                        |         |   | 2009 |  
|Cash Flows from Operating Activities:                                                    |  |                             |         |   |      |   |         |  
|Net income (loss)                                                                        |  | $                           | 2,434   |   |      | $ | (1,619  | )
|Adjustments to reconcile net income (loss) to net cash provided by operating activities: |  |                             |         |   |      |   |         |  
|Depreciation and amortization                                                            |  |                             | 1,572   |   |      |   | 1,810   |  
|Provision for doubtful accounts                                                          |  |                             | 527     |   |      |   | 857     |  
|Deferred income taxes                                                                    |  |                             | 160     |   |      |   | 1,095   |  
|Stock-based compensation expense                                                         |  |                             | 283     |   |      |   | 300     |  
|Income tax deficiency from stock-based compensation                                      |  |                             | (9      | ) |      |   |        |  
|Loss on disposal of fixed assets                                                         |  |                             | 1       |   |      |   |        |  
|Changes in assets and liabilities:                                                       |  |                             |         |   |      |   |         |  
|Accounts receivable                                                                      |  |                             | 21,528  |   |      |   | 44,632  |  
|Inventories                                                                              |  |                             | 6,634   |   |      |   | 3,983   |  
|Prepaid expenses and other current assets                                                |  |                             | (544    | ) |      |   | (3,154  | )
|Other non-current assets                                                                 |  |                             | 131     |   |      |   | (5      | )
|Accounts payable                                                                         |  |                             | (17,324 | ) |      |   | (23,169 | )
|Accrued expenses and other liabilities                                                   |  |                             | (1,647  | ) |      |   | (1,655  | )
|                                                                                         |  |                             |         |   |      |   |         |  
|Net cash provided by operating activities                                                |  |                             | 13,746  |   |      |   | 23,075  |  
|                                                                                         |  |                             |         |   |      |   |         |  
|Cash Flows from Investing Activities:                                                    |  |                             |         |   |      |   |         |  
|Purchases of property and equipment                                                      |  |                             | (692    | ) |      |   | (1,888  | )
|                                                                                         |  |                             |         |   |      |   |         |  
|Net cash used for investing activities                                                   |  |                             | (692    | ) |      |   | (1,888  | )
|                                                                                         |  |                             |         |   |      |   |         |  
|Cash Flows from Financing Activities:                                                    |  |                             |         |   |      |   |         |  
|Repayment of capital lease obligation to affiliate                                       |  |                             | (187    | ) |      |   | (168    | )
|Purchase of treasury shares                                                              |  |                             | (129    | ) |      |   | (106    | )
|Proceeds from short-term borrowings                                                      |  |                             |        |   |      |   | 67      |  
|Repayment of short-term borrowings                                                       |  |                             |        |   |      |   | (67     | )
|                                                                                         |  |                             |         |   |      |   |         |  
|Net cash used for financing activities                                                   |  |                             | (316    | ) |      |   | (274    | )
|                                                                                         |  |                             |         |   |      |   |         |  
|Increase in cash and cash equivalents                                                    |  |                             | 12,738  |   |      |   | 20,913  |  
|Cash and cash equivalents, beginning of period                                           |  |                             | 46,297  |   |      |   | 47,003  |  
|                                                                                         |  |                             |         |   |      |   |         |  
|Cash and cash equivalents, end of period                                                 |  | $                           | 59,035  |   |      | $ | 67,916  |  
|                                                                                         |  |                             |         |   |      |   |         |  

See notes to unaudited condensed consolidated financial statements.



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##### Table of Contents

PC CONNECTION, INC. AND SUBSIDIARIES

PART IFINANCIAL INFORMATION

Item 1Financial Statements

NOTES TO UNAUDITED CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

(amounts in thousands, except per share data)

Note 1Basis of Presentation

The accompanying condensed consolidated financial statements of PC Connection, Inc. and its subsidiaries (the Company,
we, us, or our) have been prepared in accordance with accounting principles generally accepted in the United States of America. Such principles were applied on a basis consistent with the accounting policies
described in our Annual Report on Form 10-K for the year ended December 31, 2009 filed with the Securities and Exchange Commission. The accompanying condensed consolidated financial statements should be read in conjunction with the financial
statements contained in our Annual Report on Form 10-K.

In the opinion of management, the accompanying unaudited condensed
consolidated financial statements contain all adjustments (consisting only of normal recurring adjustments) necessary for a fair presentation of the results of operations for the interim periods reported and of the Companys financial condition
as of the date of the interim balance sheet. The Company considers events or transactions that occur after the balance sheet date but before the financial statements are issued to provide additional evidence relative to certain estimates or to
identify matters that require additional disclosure. Subsequent events have been evaluated through the date of issuance of these financial statements. The operating results for the three months ended March 31, 2010 may not be indicative of
the results expected for any succeeding quarter or the entire year ending December 31, 2010.

Use of Estimates in
the Preparation of Financial Statements

The preparation of financial statements in conformity with accounting
principles generally accepted in the United States of America requires management to make estimates and assumptions. These estimates and assumptions affect the amounts reported in the accompanying condensed consolidated financial statements. Actual
results could differ from those estimates.

Note 2Earnings Per Share

Basic earnings (loss) per common share is computed using the weighted average number of shares outstanding. Diluted earnings per share is
computed using the weighted average number of shares outstanding adjusted for the incremental shares attributed to options outstanding to purchase common stock, if dilutive. In the three months ended March 31, 2009, dilutive securities are
antidilutive in calculating diluted loss per share due to the operating loss realized in this period and therefore are not included in the calculation.

The following table sets forth the computation of basic and diluted earnings (loss) per share:



|                                                  |  |                    |        |      |   |        |  
|------------------------------------------------- |  | ------------------ | ------ | ---- | - | ------ | -
|                                                  |  | Three Months Ended |       
|March 31,                                         |  | 2010               |        | 2009 |  
|Numerator:                                        |  |                    |        |      |   |        |  
|Net income (loss)                                 |  | $                  | 2,434  |      | $ | (1,619 | )
|                                                  |  |                    |        |      |   |        |  
|Denominator:                                      |  |                    |        |      |   |        |  
|Denominator for basic earnings (loss) per share   |  |                    | 27,157 |      |   | 26,819 |  
|Dilutive effect of employee equity awards         |  |                    | 36     |      |   |       |  
|                                                  |  |                    |        |      |   |        |  
|Denominator for diluted earnings (loss) per share |  |                    | 27,193 |      |   | 26,819 |  
|                                                  |  |                    |        |      |   |        |  
|Earnings (loss) per share:                        |  |                    |        |      |   |        |  
|Basic                                             |  | $                  | 0.09   |      | $ | (0.06  | )
|                                                  |  |                    |        |      |   |        |  
|Diluted                                           |  | $                  | 0.09   |      | $ | (0.06  | )
|                                                  |  |                    |        |      |   |        |  



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##### Table of Contents

PC CONNECTION, INC. AND SUBSIDIARIES

PART IFINANCIAL INFORMATION

Item 1Financial Statements

NOTES TO UNAUDITED CONDENSED CONSOLIDATED FINANCIAL STATEMENTS(Continued)

(amounts in thousands, except per share data)



For the three months ended March 31, 2010 and 2009, the following unexercised stock
options and other common stock equivalents were excluded from the computation of diluted earnings (loss) per share because the effect would have been anti-dilutive:



|                                       |  |                   |  |      
|-------------------------------------- |  | ----------------- |  | -----
|                                       |  | Three MonthsEnded
|March 31,                              |  | 2010              |  | 2009 
|Anti-dilutive common stock equivalents |  | 723               |  | 1,168
|                                       |  |                   |  |      

Note 3Goodwill and Other Intangible Assets

Goodwill and intangible assets with indefinite lives are not amortized but are subject to an annual impairment test, and more frequently,
if events or circumstances occur that would indicate a potential decline in fair value. The goodwill impairment test, performed at a reporting unit level, is a two-step test that requires under the first test that we determine the fair value of our
reporting units. We have identified five reporting units, consisting of our four operating segments and the Headquarters/Other group, which provides services in areas such as finance, human resources, information technology, and executive oversight
functions (See Note 4). We determine the fair value of such reporting units using established income and market valuation approaches.

We completed our annual impairment test of goodwill and an indefinite lived trademark, which are both held by our Large Account reporting
unit, on the first day of 2010. To determine the fair value of our Large Account reporting unit, we considered its operating results and future projections, as well as changes in the Companys overall market capitalization. We did not identify
any events or circumstances that would indicate that it is more likely than not that the carrying value of this reporting unit was in excess of its fair value during the period ended March 31, 2010. Accordingly, we did not perform the second
step of the impairment test.

We also periodically consider whether there are any indications of impairment of our indefinite
lived assets. We determined that the undiscounted cash flows expected from the use of our trademarks exceeded the carrying amounts of such assets, and accordingly, determined that our goodwill and trademarks were not impaired as of March 31,
2010.



|           |  |                |       
|---------- |  | -------------- | ------
|           |  | March 31, 2010
|Goodwill   |  | $              | 48,060
|Trademarks |  |                | 1,190 

We purchased a
licensing agreement for $800 in the first quarter of 2010, which we expect to amortize over the term of the license, which is approximately five years. The purchase of the license was included in accounts payable as of March 31, 2010.
Intangible assets subject to amortization at March 31, 2010 consisted of the licensing agreement of $701 (net of accumulated amortization of $99). Intangible assets subject to amortization at December 31, 2009 consisted of customer lists
of $89 (net of accumulated amortization of $5,130). For the three-month periods ended March 31, 2010 and 2009, we recorded amortization expenses of $188 and $268, respectively.



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##### Table of Contents

PC CONNECTION, INC. AND SUBSIDIARIES

PART IFINANCIAL INFORMATION

Item 1Financial Statements

NOTES TO UNAUDITED CONDENSED CONSOLIDATED FINANCIAL STATEMENTS(Continued)

(amounts in thousands, except per share data)



The estimated amortization expense for each of the five succeeding years and thereafter
is as follows:



|                                 |  |   |     |    
|-------------------------------- |  | - | --- | ---
|For the Year Ending December 31, |  |   |    
|2010                             |  | $ | 106 | (*)
|2011                             |  |   | 140 |    
|2012                             |  |   | 140 |    
|2013                             |  |   | 140 |    
|2014 and thereafter              |  |   | 175 |    



(*) Represents estimated amortization expense for the nine months ending December 31, 2010.

Note 4Segment and Related Disclosures

We are required to report profits and losses and certain other information on our reportable operating segments in our annual
and interim financial statements. Our chief operating decision maker (CODM) evaluates operations and allocates resources based on a measure of operating income. The internal reporting structure used by our CODM to assess performance and
allocate resources determines the basis for our reportable operating segments. Our CODM is our Chief Executive Officer.

In
January 2010, we formed a new Consumer sales company to focus on the consumer and small office/home office customer. This new operating segment consists of inbound sales representatives, certain internet support staff, and management. Prior period
sales and operating results relating to small office/home office customers were reported primarily within our SMB segment. We have revised the reporting of operating segments to reflect the basis for assessing performance and allocating resources.
Under this revised reporting structure, the operating results related to our consumer customers that were formerly reported within the SMB segment were separated from the SMB segment. We have included the operating results for the Consumer segment
within the Headquarters/Other group. Given the size of our consumer operating segment, we do not expect its operating results will qualify as a separate reportable segment.

Our operations are organized under four reporting segmentsthe SMB segment, which primarily serves small- and medium-sized
businesses; the Large Account segment, which primarily serves medium-to-large corporations; the Public Sector segment, which serves federal, state, and local government and educational institutions, and the Consumer segment, which serves the
consumer and small office/home office markets. We have reported the Consumer segment together with our Headquarters/Other group. This Headquarters provides services in areas such as finance, human resources, information technology, legal, product
management, communications, and marketing. Most of the operating costs associated with the Headquarters group functions are charged to the operating segments based on their estimated usage of the underlying functions. We report these charges to the
operating segments as Allocations. Certain of the headquarters costs relating to executive oversight and other fiduciary functions that are not allocated to the operating segments are included under the heading of Headquarters/Other in
the tables below.



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##### Table of Contents

PC CONNECTION, INC. AND SUBSIDIARIES

PART IFINANCIAL INFORMATION

Item 1Financial Statements

NOTES TO UNAUDITED CONDENSED CONSOLIDATED FINANCIAL STATEMENTS(Continued)

(amounts in thousands, except per share data)



Net sales represent net sales to external customers and exclude inter-segment product
revenues. In addition, our CODM reviews income tax expense on a consolidated basis, and accordingly, we do not report income tax expense by operating segment. Segment information applicable to our reportable operating segments for the three months
ended March 31, 2010 and 2009 is shown below:



|                                           |  |                                   |         |   |                      |   |         |                      |  |   |                    |   |  |              |         |   |  |   |         |  
|------------------------------------------ |  | --------------------------------- | ------- | - | -------------------- | - | ------- | -------------------- |  | - | ------------------ | - |  | ------------ | ------- | - |  | - | ------- | -
|                                           |  | Three Months Ended March 31, 2010 |        
|                                           |  | SMBSegment                        |         |   | Large AccountSegment |   |         | Public SectorSegment |  |   | Headquarters/Other |   |  | Consolidated |        
|Net sales                                  |  | $                                 | 188,795 |   |                      | $ | 126,102 |                      |  | $ | 79,249             |   |  | $            | 14,116  |   |  | $ | 408,262 |  
|                                           |  |                                   |         |   |                      |   |         |                      |  |   |                    |   |  |              |         |   |  |   |         |  
|Operating income (loss) before allocations |  | $                                 | 15,127  |   |                      | $ | 6,018   |                      |  | $ | 2,778              |   |  | $            | (19,746 | ) |  | $ | 4,177   |  
|Allocations                                |  |                                   | (9,880  | ) |                      |   | (989    | )                    |  |   | (4,109             | ) |  |              | 14,978  |   |  |   |        |  
|                                           |  |                                   |         |   |                      |   |         |                      |  |   |                    |   |  |              |         |   |  |   |         |  
|Operating income (loss)                    |  | $                                 | 5,247   |   |                      | $ | 5,029   |                      |  | $ | (1,331             | ) |  | $            | (4,768  | ) |  | $ | 4,177   |  
|                                           |  |                                   |         |   |                      |   |         |                      |  |   |                    |   |  |              |         |   |  |   |         |  
|Net interest expense and other, net        |  |                                   |         |   |                      |   |         |                      |  |   |                    |   |  |              |         |   |  |   | (24     | )
|                                           |  |                                   |         |   |                      |   |         |                      |  |   |                    |   |  |              |         |   |  |   |         |  
|Income before taxes                        |  |                                   |         |   |                      |   |         |                      |  |   |                    |   |  |              |         |   |  | $ | 4,153   |  
|                                           |  |                                   |         |   |                      |   |         |                      |  |   |                    |   |  |              |         |   |  |   |         |  
|Selected Operating Expenses:               |  |                                   |         |   |                      |   |         |                      |  |   |                    |   |  |              |         |   |  |   |         |  
|Depreciation and amortization              |  | $                                 | 16      |   |                      | $ | 175     |                      |  | $ | 26                 |   |  | $            | 1,355   |   |  | $ | 1,572   |  
|Balance Sheet Data as of March 31, 2010:   |  |                                   |         |   |                      |   |         |                      |  |   |                    |   |  |              |         |   |  |   |         |  
|Total assets                               |  | $                                 | 156,121 |   |                      | $ | 148,502 |                      |  | $ | 54,522             |   |  | $            | 26,278  |   |  | $ | 385,423 |  
|                                           | 
|                                           |  | Three Months Ended March 31, 2009 |        
|                                           |  | SMBSegment                        |         |   | Large AccountSegment |   |         | Public SectorSegment |  |   | Headquarters/Other |   |  | Consolidated |        
|Net sales                                  |  | $                                 | 150,755 |   |                      | $ | 90,723  |                      |  | $ | 63,130             |   |  | $            | 21,613  |   |  | $ | 326,221 |  
|                                           |  |                                   |         |   |                      |   |         |                      |  |   |                    |   |  |              |         |   |  |   |         |  
|Operating income (loss) before allocations |  | $                                 | 11,138  |   |                      | $ | 3,269   |                      |  | $ | 1,980              |   |  | $            | (18,956 | ) |  | $ | (2,569  | )
|Allocations                                |  |                                   | (10,120 | ) |                      |   | (836    | )                    |  |   | (3,756             | ) |  |              | 14,712  |   |  |   |        |  
|                                           |  |                                   |         |   |                      |   |         |                      |  |   |                    |   |  |              |         |   |  |   |         |  
|Operating income (loss)                    |  | $                                 | 1,018   |   |                      | $ | 2,433   |                      |  | $ | (1,776             | ) |  | $            | (4,244  | ) |  |   | (2,569  | )
|                                           |  |                                   |         |   |                      |   |         |                      |  |   |                    |   |  |              |         |   |  |   |         |  
|Net interest expense and other, net        |  |                                   |         |   |                      |   |         |                      |  |   |                    |   |  |              |         |   |  |   | 65      |  
|                                           |  |                                   |         |   |                      |   |         |                      |  |   |                    |   |  |              |         |   |  |   |         |  
|Loss before taxes                          |  |                                   |         |   |                      |   |         |                      |  |   |                    |   |  |              |         |   |  | $ | (2,504  | )
|                                           |  |                                   |         |   |                      |   |         |                      |  |   |                    |   |  |              |         |   |  |   |         |  
|Selected Operating Expense:                |  |                                   |         |   |                      |   |         |                      |  |   |                    |   |  |              |         |   |  |   |         |  
|Depreciation and amortization              |  |                                   | 67      |   |                      |   | 330     |                      |  |   | 30                 |   |  |              | 1,383   |   |  |   | 1,810   |  
|Special charges                            |  |                                   | 91      |   |                      |   | 107     |                      |  |   | 179                |   |  |              | 514     |   |  |   | 891     |  

Our operating
segments assets presented above are primarily accounts receivables, intercompany receivables, goodwill and, other intangibles. Assets for the Headquarters/Other group are managed by corporate headquarters, including cash, inventory, and
property and equipment. Total assets for the Headquarters/Other group at March 31, 2010 are presented net of intercompany balances eliminations of $43,786. Our capital expenditures are largely comprised of IT hardware and software purchased to
maintain or upgrade our management information systems. These systems serve all of our subsidiaries, to varying degrees, and as a result, our CODM does not evaluate capital expenditures on a segment basis.



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##### Table of Contents

PC CONNECTION, INC. AND SUBSIDIARIES

PART IFINANCIAL INFORMATION

Item 1Financial Statements

NOTES TO UNAUDITED CONDENSED CONSOLIDATED FINANCIAL STATEMENTS(Continued)

(amounts in thousands, except per share data)



Senior management also monitors revenue by product mix (Notebooks and PDAs;
Desktops/Servers; Video, Imaging, and Sound; Software; Printers and Printer Supplies; Net/Com Products; Storage Devices; Memory and System Enhancements; and Accessories/Other).

Net sales by product mix is presented below:



|                               |  |                    |         |      |   |        
|------------------------------ |  | ------------------ | ------- | ---- | - | -------
|                               |  | Three Months Ended
|March 31,                      |  | 2010               |         | 2009
|Notebooks and PDAs             |  | $                  | 65,953  |      | $ | 47,625 
|Desktop/Servers                |  |                    | 60,562  |      |   | 39,604 
|Video, Imaging and Sound       |  |                    | 54,553  |      |   | 44,321 
|Software                       |  |                    | 53,846  |      |   | 44,684 
|Printers and Printer Supplies  |  |                    | 38,703  |      |   | 30,258 
|Net/Com Products               |  |                    | 37,136  |      |   | 33,115 
|Storage Devices                |  |                    | 33,026  |      |   | 29,107 
|Memory and System Enhancements |  |                    | 16,813  |      |   | 11,310 
|Accessories/Other              |  |                    | 47,670  |      |   | 46,197 
|                               |  |                    |         |      |   |        
|Total                          |  | $                  | 408,262 |      | $ | 326,221
|                               |  |                    |         |      |   |        

Note 5Commitments and Contingencies

We are subject to various legal proceedings and claims, which have arisen during the ordinary course of business. In the opinion of
management, the outcome of such matters is not expected to have a material effect on our financial position, results of operations, and cash flows.

We are subject to audits on sales and income taxes, unclaimed property, employee benefits, and other assessments. A comprehensive
multi-state unclaimed property audit is currently in progress. While management believes that known and estimated liabilities have been adequately provided for, it is too early to determine the ultimate outcome of such audits. Additional liabilities
could be assessed, and such outcome could have a material negative impact on our financial position, results of operations, and cash flows.

Note 6Bank Borrowing and Trade Credit Arrangements

We have a $50,000 credit facility collateralized by substantially all of our assets. This facility can be increased, at our option, to
$80,000 for approved acquisitions or other uses authorized by the lender at substantially the same terms. Amounts outstanding under this facility bear interest at the prime rate (3.25% at March 31, 2010). The facility also gives us the option
of obtaining Eurodollar Rate Loans in multiples of $1,000 for various short-term durations. The credit facility includes various customary financial ratios and operating covenants, including minimum net worth and maximum funded debt ratio
requirements, and restrictions on the payment of dividends to shareholders, repurchase of our common stock, and default acceleration provisions, none of which we believe significantly restricts our operations. Funded debt ratio is the ratio of
average outstanding advances under the credit facility to EBITDA (Earnings Before Interest Expense, Taxes, Depreciation, and Amortization). The maximum allowable funded debt ratio under the agreement is 2.0 to 1.0. We did not have any borrowings
outstanding under the credit facility in the first quarter of 2010, and accordingly such financial ratio



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PC CONNECTION, INC. AND SUBSIDIARIES

PART IFINANCIAL INFORMATION

Item 1Financial Statements

NOTES TO UNAUDITED CONDENSED CONSOLIDATED FINANCIAL STATEMENTS(Continued)

(amounts in thousands, except per share data)



did not limit potential borrowings at March 31, 2010. Future decreases in our consolidated EBITDA, however, could limit our potential borrowings under the credit facility.

No borrowings were outstanding under this credit facility at March 31, 2010 and December 31, 2009, and accordingly the entire
$50,000 facility was available for borrowing at both dates. The credit facility matures on October 15, 2012, at which time amounts outstanding become due.

At March 31, 2010, we had security agreements with two financial institutions to facilitate the purchase of inventory from various
suppliers under certain terms and conditions. The agreements allow a collateralized first position in certain branded products inventory financed by the financial institutions up to an aggregated amount of $45,000. The cost of such financing under
these agreements is borne by the suppliers by discounting their invoices to the financial institutions as an incentive for us to purchase their products. We do not pay any interest or discount fees on such inventory financing. At March 31, 2010
and December 31, 2009, accounts payable included $16,065 and $11,406, respectively, owed to these financial institutions.

Note
7Treasury Stock Purchases

On March 28, 2001, our Board of Directors authorized the spending of up to $15,000 to
repurchase our common stock. Share purchases will be made in the open market from time to time depending on market conditions. Our current bank line of credit however limits repurchases made after June 2005 to $10,000 without bank approval of higher
amounts.

We repurchased 21 shares for $129 in the three months ended March 31, 2010. As of March 31, 2010, we have
repurchased an aggregate of 657 shares for $4,216. The maximum approximate dollar value of shares, however, that may yet be purchased under the program without further bank approval is $8,070.

Note 8Fair Value

Our financial instruments consist primarily of cash and cash equivalents, accounts receivable, accounts payable, and capital leases. The
carrying values of cash, accounts receivable, and accounts payable approximates their fair market values due to their short-term nature. We are required to measure fair value under a fair value hierarchy that maximizes the use of observable inputs
and minimizes the use of unobservable inputs. Observable inputs are obtained from independent sources and can be validated by a third party, whereas unobservable inputs reflect assumptions regarding what a third party would use in pricing an asset
or liability. A financial instruments categorization within the fair value hierarchy is based upon the lowest level of input that is significant to the fair value measurement. Three levels of inputs may be used to measure fair value:

Level 1Quoted prices in active markets for identical assets or liabilities.

Level 2Include other inputs that are directly or indirectly observable in the marketplace.

Level 3Unobservable inputs which are supported by little or no market activity.



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##### Table of Contents

PC CONNECTION, INC. AND SUBSIDIARIES

PART IFINANCIAL INFORMATION

Item 1Financial Statements

NOTES TO UNAUDITED CONDENSED CONSOLIDATED FINANCIAL STATEMENTS(Continued)

(amounts in thousands, except per share data)



We measure our cash equivalents at fair value and classify such assets within Level 1 of
the fair value hierarchy. The classification has been determined based on the manner in which we value our cash equivalents, primarily using quoted market prices for identical assets. Assets measured at fair value on a recurring basis consisted of
the following types of instruments and were reported as cash equivalents as of March 31, 2010:



|                           |  |                                                                 |        |                                            |   |                                         |   |               |   |       
|-------------------------- |  | --------------------------------------------------------------- | ------ | ------------------------------------------ | - | --------------------------------------- | - | ------------- | - | ------
|                           |  | Fair Value Measurements at March 31, 2010 Using                 |        |                                           
|                           |  | Quoted Prices inActive Marketsfor IdenticalInstruments(Level 1) |        | SignificantOtherObservableInputs (Level 2) |   | SignificantUnobservableInputs (Level 3) |   | Total Balance
|Assets                     |  |                                                                 |        |                                            |   |                                         |   |               |   |       
|Cash Equivalents:          |  |                                                                 |        |                                            |   |                                         |   |               |   |       
|Money market fund deposits |  | $                                                               | 16,031 |                                            |  |                                         |  |               | $ | 16,031
|                           |  |                                                                 |        |                                            |   |                                         |   |               |   |       



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PC CONNECTION, INC. AND SUBSIDIARIES

PART IFINANCIAL INFORMATION

Item 2MANAGEMENTS DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION

AND RESULTS OF OPERATIONS

Our managements discussion and analysis of our financial condition and results of operations include the identification of
certain trends and other statements that may predict or anticipate future business or financial results that are subject to important factors that could cause our actual results to differ materially from those indicated. See Item 1A Risk
Factors of this Quarterly Report on Form 10-Q.

OVERVIEW

We are a leading direct marketer of a wide range of IT solutions. We help companies design, enable, manage, and service their IT
environments. We provide products and services, including computer systems, software and peripheral equipment, networking communications, and other products and accessories that we purchase from manufacturers, distributors, and other suppliers. We
also offer a growing range of installation, configuration, repair, and other services performed by our personnel and third-party providers. We operate through four sales segments: (a) small- to medium-sized businesses, or SMBs, through our PC
Connection Sales subsidiary, (b) large enterprise customers, or Large Account, through our MoreDirect subsidiary, (c) federal, state, and local government and educational institutions, or Public Sector, through our GovConnection
subsidiary, and (d) consumers and small office/home office customers, or Consumer, through our PC Connection Express subsidiary.

We generate sales primarily through outbound telemarketing and field sales contacts by account managers focused on the business,
education, and government markets, our websites, and inbound calls from customers responding to our catalogs and other advertising media. We seek to recruit, retain, and increase the productivity of our sales personnel through training, mentoring,
financial incentives based on performance, and updating and streamlining our information systems to make our operations more efficient.

As a value added reseller in the IT supply chain, we do not manufacture IT hardware or software. We are dependent on our suppliers that
consist of manufacturers and distributors that historically have sold only to resellers rather than directly to end users. Certain manufacturers have on multiple occasions attempted to sell directly to our customers, and in some cases have
restricted our ability to sell their products directly to certain customers, thereby eliminating our role. We believe that the success of direct sales efforts by suppliers will depend on their ability to meet our customers ongoing demands and
provide objective, unbiased solutions to meet their needs. We believe that more of our customers are seeking total IT solutions, rather than simply specific IT products. Our advantage is our ability to be product-neutral and provide a broader
combination of products, services, and advice tailored to customer needs. We intend to provide customers with customized solutions from a variety of manufacturers, thereby attempting to mitigate the negative impact of continued supplier direct sales
initiatives. For example, through the formation of our services group, ProConnection, we are able to provide customers complete IT solutions, from identifying their needs, to designing, developing, and managing the integration of products and
services to implement their IT projects. Such service offerings carry higher margins than traditional product sales. Additionally, the technical certifications of our service engineers permit us to offer higher-end, more complex products that
generally carry higher gross margins. We expect these service offerings and technical certifications to continue to play a role in sales generation and improved gross margins in this competitive environment.

Market conditions and technology advances significantly affect the demand for our products and services. Virtual delivery of software
products and advanced Internet technology providing customers enhanced functionality have substantially increased customer expectations, requiring us to invest more heavily in our own IT development to meet these new demands. As buying trends change
and electronic commerce continues to grow, customers become more sophisticated and have more choices than ever before. Customers are also better



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able to make price comparisons through the Internet, thereby increasing price competition. These conditions could have a negative effect on our financial condition, results of operations, and
cash flows. While it is not possible for us to estimate with any degree of accuracy the level of sales we may have lost or may lose in the future as a result of such increased buyer sophistication, our internet sales to consumers, which represented
approximately 5% of total sales in 2009, have decreased each year on a year-over-year basis since 2006.

We have also
undertaken significant actions with respect to all of our internet websites, including those that serve our SMB and enterprise segments, in order to keep up with the improvements made by our competitors. We have increased the level of internet
marketing expenditures on third-party click fees and affiliate charges, particularly with respect to consumer marketing, in order to increase visibility on third-party search engines. We have also launched various promotions, including
selected free freight offers, in efforts to generate higher internet sales and increase brand awareness. All of these activities are costly, aggregating $6.2 million in 2009, and we expect these costs to continue and possibly increase in 2010. These
costs are also expected to increase in future periods as we continue to expand our internet visibility and functionality, and if we do not generate increased internet sales, our operating margins may be further impacted.

The primary challenges we face in effectively managing our business are (1) increasing our revenues while at the same time,
maintaining, if not improving, our gross profit margins in all four segments, (2) recruiting, retaining, and improving the productivity of our sales personnel, and (3) effectively controlling our SG&A expenses, while increasing the
investments in our IT systems. Competition may become even more intense in the future, which could put more pressure on margins.

Given the deterioration in the demand environment in 2008 and early 2009, management implemented cost reductions in the first quarter of
2009. We believe our cost-reduction efforts have resulted in structural savings and will result in such comparable ongoing savings in future periods because (1) our overall sales productivity will increase, and (2) the efficiency of our
various support functions will improve. Our support function costs are largely fixed within certain ranges of revenue; we plan to increase costs in future periods only as we experience step-increases over wider ranges of revenue growth.

RESULTS OF OPERATIONS

The following table sets forth information derived from our statements of operations expressed as a percentage of net sales for the
periods indicated:



|                                             |  |                    |       |   |      |   |       |   
|-------------------------------------------- |  | ------------------ | ----- | - | ---- | - | ----- | --
|                                             |  | Three Months Ended |      
|March 31,                                    |  | 2010               |       |   | 2009 |  
|Net sales (in millions)                      |  | $                  | 408.3 |   |      | $ | 326.2 |   
|                                             |  |                    |       |   |      |   |       |   
|Net sales                                    |  |                    | 100.0 | % |      |   | 100.0 | % 
|Gross margin                                 |  |                    | 11.9  |   |      |   | 12.8  |   
|Selling, general and administrative expenses |  |                    | 10.9  |   |      |   | 13.3  |   
|Special charges                              |  |                    |      |   |      |   | 0.3   |   
|Income (loss) from operations                |  |                    | 1.0   | % |      |   | (0.8  | )%

Net sales in the first
quarter of 2010 increased by $82.0 million, or 25.1%, compared to the first quarter of 2009. Net sales for our SMB, Large Account, and Public Sector segments increased in the first quarter of 2010 by 25.2%, 39.0%, and 25.5%, respectively, compared
to the prior year quarter and offset the decline in our Consumer sales. Gross margins declined year over year largely due to increased competitive pricing pressures. Operating income in the first quarter of 2010 increased to $4.2 million compared to
an operating loss of $2.6 million in the prior year quarter due to the increase in net sales, the cost savings implemented in 2009, and the avoidance of special charges in the first quarter of 2010.



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##### Table of Contents

Net Sales Distribution

The following table sets forth our percentage of net sales by reporting segment and product mix:



|                               |  |                    |   |  |      |  
|------------------------------ |  | ------------------ | - |  | ---- | -
|                               |  | Three Months Ended |  
|March 31,                      |  | 2010               |   |  | 2009 |  
|Business Segment               |  |                    |   |  |      |  
|SMB                            |  | 46                 | % |  | 46   | %
|Large Account                  |  | 31                 |   |  | 28   |  
|Public Sector                  |  | 19                 |   |  | 19   |  
|Headquarters/Other             |  | 4                  |   |  | 7    |  
|                               |  |                    |   |  |      |  
|Total                          |  | 100                | % |  | 100  | %
|                               |  |                    |   |  |      |  
|Product Mix                    |  |                    |   |  |      |  
|Notebooks and PDAs             |  | 16                 | % |  | 15   | %
|Desktop/Servers                |  | 15                 |   |  | 12   |  
|Video, Imaging and Sound       |  | 13                 |   |  | 14   |  
|Software                       |  | 13                 |   |  | 14   |  
|Printers and Printer Supplies  |  | 10                 |   |  | 9    |  
|Net/Com Products               |  | 9                  |   |  | 10   |  
|Storage Devices                |  | 8                  |   |  | 9    |  
|Memory and System Enhancements |  | 4                  |   |  | 3    |  
|Accessories/Other              |  | 12                 |   |  | 14   |  
|                               |  |                    |   |  |      |  
|Total                          |  | 100                | % |  | 100  | %
|                               |  |                    |   |  |      |  

Gross Profit Margins

The following table summarizes our overall gross profit margins, as a percentage of net sales, over the periods indicated:



|                   |  |                    |   |  |      |  
|------------------ |  | ------------------ | - |  | ---- | -
|                   |  | Three Months Ended |  
|March 31,          |  | 2010               |   |  | 2009 |  
|Reporting Unit:    |  |                    |   |  |      |  
|SMB                |  | 13.8               | % |  | 15.0 | %
|Large Account      |  | 10.6               |   |  | 10.7 |  
|Public Sector      |  | 9.8                |   |  | 11.1 |  
|Headquarters/Other |  | 10.3               |   |  | 10.7 |  
|Total              |  | 11.9               | % |  | 12.8 | %

Consolidated
gross profit dollars for the first quarter of 2010 increased by $7.0 million compared to first quarter of 2009 due to the increase in net sales in 2010. Gross profit margins in the first quarter of 2010 decreased year over year due to competitive
pricing pressures in all segments. Gross profit margins were also adversely affected by the year-over-year increase in large account sales, which generally have lower gross profit margins compared to sales of our SMB segment.

Cost of Sales and Certain Other Costs

Cost of sales includes the invoice cost of the product, direct costs of packaging, inbound and outbound freight, and provisions for
inventory obsolescence, adjusted for discounts, rebates, and other vendor allowances. Direct operating expenses relating to our purchasing function and receiving, inspection, internal transfer, warehousing, packing and shipping, and other expenses
of our distribution center are included in SG&A expenses. Accordingly, our gross margins may not be comparable to those of other entities who include all of the



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costs related to their distribution network in cost of goods sold. Such costs, as a percentage of net sales for the periods reported, are as follows:



|                               |  |                    |   |  |      |  
|------------------------------ |  | ------------------ | - |  | ---- | -
|                               |  | Three Months Ended |  
|March 31,                      |  | 2010               |   |  | 2009 |  
|Purchasing/Distribution Center |  | 0.73               | % |  | 0.97 | %

Operating Expenses

The following table breaks out our more significant operating expenses for the periods indicated (in millions of
dollars):



|                              |  |                    |      |   |      |   |      |  
|----------------------------- |  | ------------------ | ---- | - | ---- | - | ---- | -
|                              |  | Three Months Ended |     
|March 31,                     |  | 2010               |      |   | 2009 |  
|Personnel costs               |  | $                  | 31.0 |   |      | $ | 28.3 |  
|Advertising, net              |  |                    | 4.1  |   |      |   | 4.1  |  
|Facilities operations         |  |                    | 2.2  |   |      |   | 2.5  |  
|Credit card fees              |  |                    | 1.5  |   |      |   | 1.6  |  
|Depreciation and amortization |  |                    | 1.6  |   |      |   | 1.8  |  
|Bad debts                     |  |                    | 0.4  |   |      |   | 0.7  |  
|Other                         |  |                    | 3.7  |   |      |   | 4.3  |  
|                              |  |                    |      |   |      |   |      |  
|Total                         |  | $                  | 44.5 |   |      | $ | 43.3 |  
|                              |  |                    |      |   |      |   |      |  
|Percentage of net sales       |  |                    | 10.9 | % |      |   | 13.3 | %
|                              |  |                    |      |   |      |   |      |  

Personnel costs increased year over year in 2010 due to increased variable compensation associated with
higher gross profits, partially offset by headcount reductions and other cost savings implemented in 2009. Other expenses, which include telephone, supplies, and business insurance costs, decreased year over year due to cost-saving initiatives
implemented in the first quarter of 2009.

Year-Over-Year Comparisons

Three Months Ended March 31, 2010 Compared to Three Months Ended March 31, 2009

Changes in net sales and gross profit by business segment are shown in the following table (dollars in millions):



|                   |  |                              |       |               |       |   |        |         |               |  |       |   |  |       |  
|------------------ |  | ---------------------------- | ----- | ------------- | ----- | - | ------ | ------- | ------------- |  | ----- | - |  | ----- | -
|                   |  | Three Months Ended March 31, |      
|                   |  | 2010                         |       |               | 2009  |   |        | %Change |              
|                   |  | Amount                       |       | % of NetSales |       |   | Amount |         | % of NetSales |  |      
|Sales:             |  |                              |       |               |       |   |        |         |               |  |       |   |  |       |  
|SMB                |  | $                            | 188.8 |               | 46.2  | % |        | $       | 150.8         |  | 46.2  | % |  | 25.2  | %
|Large Account      |  |                              | 126.1 |               | 30.9  |   |        |         | 90.7          |  | 27.8  |   |  | 39.0  |  
|Public Sector      |  |                              | 79.3  |               | 19.4  |   |        |         | 63.1          |  | 19.4  |   |  | 25.5  |  
|Headquarters/Other |  |                              | 14.1  |               | 3.5   |   |        |         | 21.6          |  | 6.6   |   |  | (34.7 | )
|                   |  |                              |       |               |       |   |        |         |               |  |       |   |  |       |  
|Total              |  | $                            | 408.3 |               | 100.0 | % |        | $       | 326.2         |  | 100.0 | % |  | 25.1  | %
|                   |  |                              |       |               |       |   |        |         |               |  |       |   |  |       |  
|Gross Profit:      |  |                              |       |               |       |   |        |         |               |  |       |   |  |       |  
|SMB                |  | $                            | 26.1  |               | 13.8  | % |        | $       | 22.6          |  | 15.0  | % |  | 15.6  | %
|Large Account      |  |                              | 13.4  |               | 10.6  |   |        |         | 9.7           |  | 10.7  |   |  | 37.8  |  
|Public Sector      |  |                              | 7.7   |               | 9.8   |   |        |         | 7.0           |  | 11.1  |   |  | 10.2  |  
|Headquarters/Other |  |                              | 1.5   |               | 10.3  |   |        |         | 2.3           |  | 10.7  |   |  | (37.2 | )
|                   |  |                              |       |               |       |   |        |         |               |  |       |   |  |       |  
|Total              |  | $                            | 48.7  |               | 11.9  | % |        | $       | 41.6          |  | 12.8  | % |  | 16.9  | %
|                   |  |                              |       |               |       |   |        |         |               |  |       |   |  |       |  



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Net sales for the first quarter of 2010 increased compared to the first quarter of
2009, as explained below:



| |  |  | Net sales for the SMB segment increased across most product lines, we believe, due to the improvement in corporate profits and the corresponding
release of pent-up IT demand. The growing popularity of Microsofts Windows 7 operating system also contributed to an increasing number of companies upgrading their IT infrastructure. Average annualized sales productivity in the first quarter
of 2010 increased by 51% year over year due to higher sales volumes and a reduced number of sales representatives in the first quarter of 2010. Sales representatives for our SMB segment totaled 331 at March 31, 2010, compared to 378 at
March 31, 2009, and 337 at December 31, 2009.
| | - |  | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | Net sales for the Large Account segment increased substantially in the first quarter of 2010 due to the release of pent-up IT demand and the increased
investments made by large enterprises. We believe large account customers are upgrading their IT systems through both virtualization and hardware purchases in order to improve productivity of their existing workforce. Average annualized sales
productivity in the first quarter of 2010 increased by 41% year over year, consistent with the year-over-year increase in revenues. Sales representatives for our Large Account segment totaled 87 at March 31, 2010, compared to 87 at
March 31, 2009, and 92 at December 31, 2009.
| | - |  | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | Net sales for the Public Sector segment increased in the first quarter of 2010 compared to the prior year quarter due to the growth in sales made under
contract arrangements entered into with both the federal government and higher educational institutions. Overall average annualized sales productivity increased by 36% year over year in the first quarter of 2010 due to the increase in net sales.
Sales representatives for our Public Sector segment totaled 146 at March 31, 2010, compared to 144 at March 31, 2009, and 140 at December 31, 2009.
| | - |  | -----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | Net sales for the Headquarters/Other group represent net sales to consumers and small office/home office customers. Additionally, we formed a new
company, which began operations and launched its new website, www.pcconnectionexpress.com, in mid January.
| | - |  | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

Gross profit in the first quarter of 2010 increased in dollars but decreased as a percentage of net sales on a consolidated basis
compared to the first quarter of 2009, as explained below:



| |  |  | Gross profit for the SMB segment increased year over year in dollars but decreased as a percentage of net sales in the first quarter of 2010. The
increase in sales discussed above, partially offset by the 120 basis-point decline in gross profit margins, led to the year-over-year increase in gross profit dollars. Gross profit margins declined due to increased competitive pricing pressures and
lower vendor consideration as a percentage of net sales.
| | - |  | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | Gross profit for the Large Account segment in the first quarter of 2010 decreased slightly as a percentage of net sales compared to the prior year
quarter but increased in dollars due to higher net sales in 2010.
| | - |  | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | Gross profit for the Public Sector segment in the first quarter of 2010 decreased as a percentage of net sales compared to the prior year quarter but
increased in dollars due to higher net sales. A decrease in higher-margin agency fees and lower invoice margins caused by competitive pricing pressures contributed to the year over year decline in gross profit margins.
| | - |  | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | Gross profit for the Headquarters/Other group represent the gross profits of our consumer sales now included in this reporting segment. Gross profits
decreased in the first quarter of 2010 compared to the prior year quarter due to lower net sales and increased competitive pricing pressures which adversely impacted gross profit margins.
| | - |  | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

Selling, general and administrative expenses in the first quarter of 2010 increased in dollars but decreased as a percentage of
net sales compared to the prior year quarter. The decrease in expense as a percentage of net sales resulted from the year-over-year increase in sales in the first quarter of 2010 realized by our three primary sales segments.



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As discussed in Note 4 to our Condensed Consolidated Financial Statements  Segment
and Related Disclosures, we formed a new Consumer sales company in the first quarter of 2010, and as a result, revised our reporting of operating segments. Prior period SG&A expenses for the Consumer business were primarily reported within
the SMB segment. Under this revised reporting structure, SG&A expenses for the SMB segment exclude Consumer operating expenses; Consumer SG&A expenses are now reported within the Headquarters/Other group. SG&A expenses attributable to
our four reportable operating segments are summarized below (dollars in millions):



|                   |  |                              |      |               |      |   |        |         |               |  |      |   |  |      |   
|------------------ |  | ---------------------------- | ---- | ------------- | ---- | - | ------ | ------- | ------------- |  | ---- | - |  | ---- | --
|                   |  | Three Months Ended March 31, |     
|                   |  | 2010                         |      |               | 2009 |   |        | %Change |              
|                   |  | Amount                       |      | % of NetSales |      |   | Amount |         | % of NetSales |  |     
|SMB                |  | $                            | 20.9 |               | 11.0 | % |        | $       | 21.5          |  | 14.2 | % |  | (2.9 | )%
|Large Account      |  |                              | 8.3  |               | 6.6  |   |        |         | 7.1           |  | 7.9  |   |  | 16.5 |   
|Public Sector      |  |                              | 9.1  |               | 11.4 |   |        |         | 8.6           |  | 13.6 |   |  | 5.2  |   
|Headquarters/Other |  |                              | 6.2  |               |      |   |        |         | 6.1           |  |      |   |  | 2.9  |   
|                   |  |                              |      |               |      |   |        |         |               |  |      |   |  |      |   
|Total              |  | $                            | 44.5 |               | 10.9 | % |        | $       | 43.3          |  | 13.3 | % |  | 2.7  | % 
|                   |  |                              |      |               |      |   |        |         |               |  |      |   |  |      |   



| |  |  | SG&A expenses for the SMB segment decreased year over year in dollars and as a percentage of net sales in the first quarter of 2010. Lower
personnel expense in the first quarter of 2010 compared to the prior year quarter offset increased marketing and other advertising costs. Despite higher variable compensation associated with increased gross profits in the first quarter of 2010,
personnel expense declined year over year due to workforce reductions implemented in 2009 as well as the transfer in 2010 of certain technical sales specialists from the SMB segment to the Headquarters/Other group.
| | - |  | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | SG&A expenses for the Large Account segment decreased as a percentage of net sales but increased year over year in dollars due to increased
personnel costs. We attribute the increase in personnel expense to higher variable compensation associated with the 38% increase in gross profits, as well as incremental sales headcount hired in late 2009.
| | - |  | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | SG&A expenses for the Public Sector segment increased in dollars in the first quarter of 2010 because of additional usage of centralized
headquarter functions compared to the prior year quarter.
| | - |  | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | SG&A expenses for the Headquarters/Other group in the first quarter of 2010 increased slightly year over year due to the transfer into the group of
technical sales specialists from the SMB segment, offset by workforce reductions implemented in 2009. The Headquarters/Other group provides services to the three reportable operating segments in areas such as finance, human resources, IT, product
management, and marketing. Most of the operating costs associated with such corporate headquarters functions are charged to the operating segments based on their estimated usage of the underlying functions. The amounts shown above represent the
remaining unallocated costs, and also include operating expenses for our new Consumer business.
| | - |  | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

We did not
record any special charges in the three months ended March 31, 2010. In the three months ended March 31, 2009, we recorded a charge of $0.9 million related to workforce reduction and management restructuring costs.

Income from operations for the first quarter of 2010 increased by $6.7 million to $4.2 million, compared to an operating loss of
$2.6 million for the first quarter of 2009. Income from operations as a percentage of net sales was 1.0% for the first quarter of 2010 compared to loss from operations of 0.8% as a percentage of net sales for the first quarter of 2009. Our operating
income in the first quarter of 2010 was attributed to increased year-over-year sales, prior year cost reductions, and the absence of special charges in the first quarter of 2010 compared to the prior year quarter.



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Our effective tax rate was 41.4% for the first quarter of 2010 compared to the effective tax
rate of 35.3% for the first quarter of 2009. Our tax rate will continue to vary based on variations in state tax levels for certain subsidiaries, valuation reserves, and accounting for uncertain tax positions. We anticipate that our effective tax
rate will be in the range of 40% to 42% in 2010.

Net income for the first quarter of 2010 increased by $4.1 million to
$2.4 million, compared to a net loss of $1.6 million for the first quarter of 2009, principally due to the higher sales volumes and lower SG&A expenses in the first quarter of 2010.

Liquidity and Capital Resources

Our primary sources of liquidity have historically been internally generated funds from operations and borrowings under our bank line of
credit. We have used those funds to meet our capital requirements, which consist primarily of working capital for operational needs, capital expenditures for computer equipment and software used in our business, repurchases of common stock for
treasury, and as opportunities arise, possible acquisitions of new businesses.

We believe that funds generated from
operations, together with available credit under our bank line of credit and inventory trade credit agreements, will be sufficient to finance our working capital, capital expenditure, and other requirements for at least the next twelve calendar
months. We expect our capital needs for 2010 to consist primarily of capital expenditures, excluding any expenditures on new IT systems, of $5.0 to $6.0 million and payments on capital lease and other contractual obligations of approximately $3.8
million. We are currently in the midst of a comprehensive review and assessment of our entire business software needs. That review and assessment includes the review of commercially available software that meets, or can be configured to meet, those
needs better than our existing software. While we have not yet finalized any decisions regarding whether or to what extent new software will be acquired and implemented, such a project, if fully implemented, could exceed $20 million over a five-year
period.

We expect to meet our cash requirements for the next twelve months through a combination of cash on hand, cash
generated from operations and, if necessary, borrowings on our bank line of credit, as follows:



| |  |  | Cash on Hand. At March 31, 2010, we had approximately $59.0 million in cash.
| | - |  | ----------------------------------------------------------------------------



| |  |  | Cash Generated from Operations. We expect to generate cash flows from operations in excess of operating cash needs by generating earnings
and balancing net changes in inventories and receivables with compensating changes in payables to generate a positive cash flow. Historically, we have consistently generated positive cash flows from operations.
| | - |  | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | Credit Facilities. As of March 31, 2010, our entire $50.0 million bank line of credit was available for borrowing. This line of credit can
be increased, at our option, to $80.0 million for approved acquisitions or other uses authorized by the bank. Borrowings are limited, however, by certain minimum collateral and earnings requirements, as described more fully below.
| | - |  | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

Our ability to continue funding our operations, both internally and externally, is dependent upon our
ability to generate sufficient cash flow from operations or to obtain additional funds through equity or debt financing, or from other sources of financing, as may be required. While at this time we do not anticipate needing any additional sources
of financing to fund our operations, if demand for information technology products declines, our cash flows from operations may be substantially affected. See also related risks listed below under Item 1A, Risk Factors.



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##### Table of Contents

Summary of Sources and Uses of Cash

The following table summarizes our sources and uses of cash over the periods indicated (in millions):



|                                          |  |                    |      |   |      |   |      |  
|----------------------------------------- |  | ------------------ | ---- | - | ---- | - | ---- | -
|                                          |  | Three Months Ended |     
|March 31,                                 |  | 2010               |      |   | 2009 |  
|Net cash provided by operating activities |  | $                  | 13.7 |   |      | $ | 23.1 |  
|Net cash used for investing activities    |  |                    | (0.7 | ) |      |   | (1.9 | )
|Net cash used for financing activities    |  |                    | (0.3 | ) |      |   | (0.3 | )
|                                          |  |                    |      |   |      |   |      |  
|Increase in cash and cash equivalents     |  | $                  | 12.7 |   |      | $ | 20.9 |  
|                                          |  |                    |      |   |      |   |      |  

Cash provided by operating activities decreased by $9.4 million in the first quarter of 2010 compared
to the prior year quarter. Cash flow provided by operations in the three months ended March 31, 2010 resulted from decreases in both accounts receivable and inventory in addition to the net income before depreciation earned in the first quarter
of 2010. Inventory decreased by $6.6 million from the prior year-end balance, primarily due to lower inventory in-transit from our vendors at March 31, 2010, compared to the prior year-end. Inventory turns increased to 25 turns for the first
quarter of 2010 compared to 20 turns for the prior year period. Accounts receivable decreased by $22.1 million from December 31, 2009 levels due to the sequential decline in sales in the first quarter of 2010 compared to the fourth quarter of
2009. Days sales outstanding, or DSOs, were 48 days at March 31, 2010, compared to 46 days at March 31, 2009, and 47 days at December 31, 2009. We attribute the increase in DSOs to an increase in certain federal government customers
who delayed making their payments beyond customary payment terms pending the completion of certain contractual requirements. Such payments were made early in the second quarter of 2010.

At March 31, 2010, we had $108.5 million in outstanding accounts payable. Such accounts are generally paid within 30 days of
incurrence, or earlier when favorable cash discounts are offered. This amount includes $16.1 million payable to two financial institutions under inventory trade credit agreements we use to finance our purchase of certain inventory, secured by the
inventory so financed. We believe we will be able to meet our obligations under our accounts payable with cash flows from operations and our existing line of credit.

Cash used for investing activitiesdecreased by $1.2 million in the first quarter of 2010 compared to the prior year quarter.
These activities consist of capital expenditures in the periods presented, primarily for computer equipment and capitalized internally-developed software, offset by proceeds from the sale of disposed capital assets.

Cash used for financing activitiesin the first quarter of 2010 was unchanged from the prior year quarter, and in both periods
related to treasury stock purchases and repayments of a capital lease obligation to an affiliate. Our treasury stock purchases totaled $0.1 million in each of the three months ended March 31, 2010 and 2009.

Debt Instruments, Contractual Agreements, and Related Covenants

Below is a summary of certain provisions of our credit facilities and other contractual obligations. For more information about the
restrictive covenants in our debt instruments and inventory financing agreements, see Factors Affecting Sources of Liquidity below. For more information about our obligations, commitments, and contingencies, see our condensed
consolidated financial statements and the accompanying notes included in this quarterly report.

Bank Line of Credit.
Our bank line of credit provides us with a borrowing capacity of up to $50.0 million at the prime rate (3.25% at March 31, 2010). In addition, we have the option to increase the facility by an additional $30.0 million, based on sufficient
levels of trade receivables to meet borrowing base requirements, and depending on meeting minimum EBITDA (earnings before interest, taxes, depreciation, and amortization) and equity requirements, described below under Factors Affecting Sources
of Liquidity. The facility also gives us



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the option of obtaining Eurodollar Rate Loans in multiples of $1.0 million for various short-term durations. Substantially all of our assets are collateralized as security for this facility, and
all of our subsidiaries are guarantors under the line of credit. At March 31, 2010, the entire $50 million facility was available for borrowing.

This facility, which matures in October 2012, operates under an automatic cash management program whereby disbursements in excess of
available cash are added as borrowings at the time disbursement checks clear the bank, and available cash receipts are first applied against any outstanding borrowings and then invested in short-term qualified cash investments. Accordingly,
borrowings under the line are classified as current.

Inventory Trade Credit Agreements. We have additional security
agreements with two financial institutions to facilitate the purchase of inventory from various suppliers under certain terms and conditions. These agreements allow a collateralized first position in certain branded products inventory financed by
these financial institutions. Although the agreements provide for up to 100% financing on the purchase price, up to an aggregate of $45.0 million, any outstanding financing must be fully secured by available inventory. We do not pay any interest or
discount fees on such inventory financing; such costs are borne by the suppliers as an incentive for us to purchase their products. Amounts outstanding under such facilities, equal to $16.1 million as of March 31, 2010, are recorded in accounts
payable, and the inventory financed is classified as inventory on the condensed consolidated balance sheet.

Capital
Leases. We have a fifteen-year lease for our corporate headquarters with an affiliated company related through common ownership. In addition to the rent payable under the facility lease, we are required to pay real estate taxes, insurance,
and common area maintenance charges. The initial term of the lease expires in 2013, and we have the option to renew the lease for two additional terms of five years each.

Operating Leases. We also lease facilities from our principal stockholders and facilities and equipment from third parties
under non-cancelable operating leases. See Contractual Obligations in our Annual Report on Form 10-K for the year ended December 31, 2009 for commitments under these leases.

Sports Marketing Commitments. We have entered into multi-year sponsorship agreements with the Boston Red Sox and the New England
Patriots that extend to 2010 and 2013, respectively. These agreements, which grant us various marketing rights and seating arrangements, require annual payments aggregating from $0.3 million to $0.4 million per year.

Off-Balance Sheet Arrangements.We do not have any other off-balance sheet arrangements that have or are reasonably likely to
have, a current or future material effect on our financial condition, changes in financial condition, revenues or expenses, results of operations, liquidity, capital expenditures, or capital resources.

Contractual Obligations. The disclosures relating to our contractual obligations in our Annual Report on Form 10-K for the
year ended December 31, 2009 have not materially changed since we filed that report.



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Factors Affecting Sources of Liquidity

Internally Generated Funds. The key factors affecting our internally generated funds are our ability to minimize costs and fully
achieve our operating efficiencies, timely collection of our customer receivables, and management of our inventory levels.

Bank Line of Credit.Our credit facility contains certain financial ratios and operational covenants and other restrictions
(including restrictions on additional debt, guarantees, stock repurchases, dividends and other distributions, investments, and liens) with which we and all of our subsidiaries must comply. Any failure to comply with these covenants would not only
prevent us from borrowing additional funds under this line of credit, but would also constitute a default. This credit facility contains two financial tests:



| |  |  | The funded debt ratio (defined as the average outstanding advances under the line for the quarter, divided by the consolidated EBITDA for the trailing
four quarters, excluding non-cash special charges) must not be more than 2.0 to 1.0. We did not have any outstanding borrowings under the credit facility in the first quarter of 2010, and accordingly, the funded debt ratio did not limit potential
borrowings at March 31, 2010. Any future decreases in our consolidated EBITDA, however, could limit our potential borrowings under the credit facility.
| | - |  | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | Minimum Consolidated Net Worth must be at least $150.0 million, plus 50% of consolidated net income for each quarter, beginning with the quarter ended
March 31, 2007 (loss quarters not counted). Such amount was calculated at March 31, 2010 as $174.2 million. Our actual consolidated stockholders equity at March 31, 2010 was $237.8 million.
| | - |  | -----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

The borrowing base under this facility is set at 80% of qualified commercial receivables, plus 50% of qualified government receivables.
As of March 31, 2010, the entire $50.0 million facility was available for borrowings.

Inventory Trade Credit
Agreements. These agreements contain similar financial ratios and operational covenants and restrictions as those contained in our bank line of credit described above. Such agreements also contain cross-default provisions whereby a default
under the bank agreement would also constitute a default under these agreements. Financing under these agreements is limited to the purchase of specific branded products from authorized suppliers, and amounts outstanding must be fully collateralized
by inventories of those products on hand.

Capital Markets.Our ability to raise additional funds in the capital market
depends upon, among other things, general economic conditions, the condition of the information technology industry, our financial performance and stock price, and the state of the capital markets.

SUMMARY OF CRITICAL ACCOUNTING POLICIES AND ESTIMATES

Our critical accounting policies have not materially changed from those discussed in our Annual Report on Form 10-K for the year ended
December 31, 2009. These policies include revenue recognition, accounts receivable, vendor allowances, inventories, contingencies, value of goodwill and long-lived assets, including intangibles, employee compensation and benefits, share-based
compensation, and income taxes.

INFLATION

We have historically offset any inflation in operating costs by a combination of increased productivity and price increases, where
appropriate. We do not expect inflation to have a significant impact on our business in the foreseeable future.



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PC CONNECTION, INC. AND SUBSIDIARIES

PART IFINANCIAL INFORMATION

Item 3QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

We invest cash balances in excess of operating requirements in short-term securities, generally with maturities of 90 days or less. In
addition, our unsecured credit agreement provides for borrowings, which bear interest at variable rates based on the prime rate and Euro dollar rates. We had no borrowings outstanding pursuant to our credit agreement in the three months ended
March 31, 2010. We believe the effect, if any, of reasonably possible near-term changes in interest rates on our financial position, results of operations, and cash flows should not be material. Our credit agreement exposes earnings to changes
in short-term interest rates since interest rates on the underlying obligations are variable. However, as noted above, we did not have any outstanding borrowings in the three months ended March 31, 2010. Accordingly, the change in earnings
resulting from a hypothetical 10% increase or decrease in interest rates would not be material.



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PC CONNECTION, INC. AND SUBSIDIARIES

PART IFINANCIAL INFORMATION

Item 4CONTROLS AND PROCEDURES

Our management, with the participation of our Chief Executive Officer and Chief Financial Officer, evaluated the effectiveness of our
disclosure controls and procedures as of March 31, 2010. The term disclosure controls and procedures, as defined in Rules 13a-15(e) and 15d-15(e) under the Securities Exchange Act of 1934, as amended, or the Exchange Act, means
controls and other procedures of a company that are designed to ensure that information required to be disclosed by a company in the reports that it files or submits under the Exchange Act is recorded, processed, summarized, and reported, within the
time periods specified in the SECs rules and forms. Disclosure controls and procedures include, without limitation, controls and procedures designed to ensure that information required to be disclosed by a company in the reports that it files
or submits under the Exchange Act is accumulated and communicated to the companys management, including its principal executive and principal financial officers, as appropriate to allow timely decisions regarding required disclosure.
Management recognizes that any controls and procedures, no matter how well designed and operated, can provide only reasonable assurance of achieving their objectives and management necessarily applies its judgment in evaluating the cost-benefit
relationship of possible controls and procedures. Our disclosure controls and procedures are designed to provide reasonable assurance of achieving their objectives as described above. Based on the evaluation of our disclosure controls and
procedures, our Chief Executive Officer and Chief Financial Officer concluded that, as of March 31, 2010, our disclosure controls and procedures were effective at the reasonable assurance level.

No change in our internal control over financial reporting (as defined in Rules 13a-15(f) and 15d-15(f) under the Exchange Act) occurred
during the fiscal quarter ended March 31, 2010 that has materially affected, or is reasonably likely to materially affect, our internal control over financial reporting.



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PART IIOTHER INFORMATION

Item 1A. Risk Factors

Statements contained or incorporated by reference in this Quarterly Report on Form 10-Q that are not based on historical fact are
forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Exchange Act. These forward-looking statements
regarding future events and our future results are based on current expectations, estimates, forecasts, and projections and the beliefs and assumptions of management including, without limitation, our expectations with regard to the industrys
rapid technological change and exposure to inventory obsolescence, availability and allocations of goods, reliance on vendor support and relationships, competitive risks, pricing risks, and the overall level of economic activity and the level of
business investment in information technology products. Forward-looking statements may be identified by the use of forward-looking terminology such as may, could, will, expect, estimate,
anticipate, continue, or similar terms, variations of such terms or the negative of those terms.

We cannot assure investors that our assumptions and expectations will prove to have been correct. Important factors could cause our
actual results to differ materially from those indicated or implied by forward-looking statements. Such factors that could cause or contribute to such differences include those factors discussed below. We undertake no intention or obligation to
update or revise any forward-looking statements, whether as a result of new information, future events, or otherwise. If any of the following risks actually occur, our business, financial condition, or results of operations would likely suffer.

The uncertainty in economic conditions and the financial markets may adversely affect our business and reduce our operating results.

Economic weakness and financial markets turmoil adversely impacted economic conditions in 2009, resulting in recessionary
pressures and declines in consumer confidence and spending. Businesses in turn reacted to the decline in consumer spending by reducing staffing levels and delaying or deferring corporate spending, including their IT expenditures. Both our SMB and
Large Account segments, which serve small, medium, and large businesses, experienced in 2009 significant declines in revenues and increased competitive pricing pressures, which adversely affected our operating results. The financial markets turmoil
also resulted in a substantial tightening of the credit markets, which increased the cost of capital and reduced the availability of credit to our customers. Although businesses increased their IT spending in the first quarter of 2010, considerable
uncertainty exists regarding expected economic conditions. Future delays or reductions in IT spending could have a material adverse affect on demand for our products and consequently on our financial results. In addition, customer insolvencies could
impact our ability to collect receivables and negatively impact our operating results and liquidity.

It is difficult to
predict how long the uncertainty in economic conditions and the financial markets will continue, the extent, if any, to which they may deteriorate, and to which our business may be adversely affected. However, if the current increase in IT spending
should reverse, we are likely to experience an adverse impact, which may be material, on our business and our results of operations.

Should our financial performance not meet expectations and our stock price trade below current levels, we may be required to record an additional
significant charge to earnings for impairment of goodwill and other intangibles.

We test goodwill for impairment on an
annual basis, and more frequently if potential impairment indicators arise. We determined that the goodwill balances held by the SMB and Public Sector segments were fully impaired as of December 31, 2008, and accordingly the carrying values of
those segments goodwill were written off, resulting in a significant non-cash charge to earnings. Although we determined the fair value of our Large Account segments goodwill substantially exceeded its carrying value at our annual
impairment test on



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January 1, 2010, should this segments financial performance not meet expectations due to the economy or otherwise, we would likely adjust downward expected future operating results and
cash flows. Such adjustment may result in a determination that the carrying values for goodwill and other intangibles for that segment exceed their respective fair values. This determination may in turn require that we record a significant non-cash
charge to earnings to reduce the $49.3 million aggregate carrying amount of goodwill and other intangibles held by the Large Account operating segment, resulting in a negative effect on our results of operations.

We have experienced variability in sales, and there is no assurance that we will be able to maintain profitable operations.

Several factors have caused our sales and results of operations to fluctuate and we expect these fluctuations to continue on a quarterly
basis. Causes of these fluctuations include:



| |  |  | shifts in customer demand for hardware and software products;
| | - |  | -------------------------------------------------------------



| |  |  | adverse weather conditions that affect response, distribution, or shipping;
| | - |  | ---------------------------------------------------------------------------



| |  |  | changes in our product offerings and in merchandise returns;
| | - |  | ------------------------------------------------------------



| |  |  | changes in vendor distribution of products;
| | - |  | -------------------------------------------



| |  |  | variations in levels of competition;
| | - |  | ------------------------------------



| |  |  | industry shipments of new products or upgrades;
| | - |  | -----------------------------------------------



| |  |  | the timing of new merchandise and catalog offerings;
| | - |  | ----------------------------------------------------



| |  |  | fluctuations in response rates; and
| | - |  | -----------------------------------



| |  |  | fluctuations in postage, paper, shipping, and printing costs.
| | - |  | -------------------------------------------------------------

Our results also may vary based on our ability to manage personnel levels in response to fluctuations in revenue. We base personnel
levels and other operating expenditures on sales forecasts. If our revenues do not meet anticipated levels in the future, we may not be able to reduce our staffing levels and operating expenses in a timely manner to avoid significant losses from
operations.

We may experience a reduction in the incentive programs offered to us by our vendors.

Some product manufacturers and distributors provide us with incentives such as supplier reimbursements, payment discounts, price
protection, rebates, and other similar arrangements. The increasingly competitive computer hardware market has already resulted in the following:



| |  |  | reduction or elimination of some of these incentive programs;
| | - |  | -------------------------------------------------------------



| |  |  | more restrictive price protection and other terms; and
| | - |  | ------------------------------------------------------



| |  |  | reduced advertising allowances and incentives, in some cases.
| | - |  | -------------------------------------------------------------

Many product suppliers provide us with advertising allowances, and in exchange, we feature their products in our catalogs and other
marketing vehicles. These vendor allowances, to the extent that they represent specific reimbursements of incremental and identifiable costs, are offset against SG&A expenses. Advertising allowances that cannot be associated with a specific
program funded by an individual vendor or that exceed the fair value of advertising expense associated with that program are classified as offsets to cost of sales or inventory. In the past, we have experienced a decrease in the level of vendor
consideration available to us from certain manufacturers. The level of such consideration we receive from some manufacturers may decline in the future. Such a decline could decrease our gross margin and have a material adverse effect on our earnings
and cash flows.



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We face many competitive risks.

The direct marketing industry and the computer products retail business, in particular, are highly competitive. We compete with consumer
electronics and computer retail stores, including superstores. We also compete with other direct marketers of hardware and software and computer related products, including CDW Corporation, Insight Enterprises, Inc., and, who are much larger than we
are. Certain hardware and software vendors, such as Apple, Dell, Lenovo, and Hewlett-Packard (HP), who provide products to us, are also selling their products directly to end users through their own catalogs, stores, and via the
Internet. We compete not only for customers, but also for advertising support from personal computer product manufacturers. Some of our competitors have larger catalog circulations and customer bases and greater financial, marketing, and other
resources than we do. In addition, some of our competitors offer a wider range of products and services than we do and may be able to respond more quickly to new or changing opportunities, technologies, and customer requirements. Many current and
potential competitors also have greater name recognition, engage in more extensive promotional activities, and adopt pricing policies that are more aggressive than ours. We expect competition to increase as retailers and direct marketers who have
not traditionally sold computers and related products enter the industry.

In addition, product resellers and direct marketers
are combining operations or acquiring or merging with other resellers and direct marketers to increase efficiency. Moreover, current and potential competitors have established or may establish cooperative relationships among themselves or with third
parties to enhance their products and services. Accordingly, it is possible that new competitors or alliances among competitors may emerge and acquire significant market share.

We cannot provide assurance that we can continue to compete effectively against our current or future competitors. If we encounter new
competition or fail to compete effectively against our competitors, our business may be harmed.

We face and will continue to face
significant price competition.

Generally, pricing is very aggressive in the personal computer industry, particularly in
this current economic environment, and we expect pricing pressures to escalate if economic conditions worsen. An increase in price competition could result in a reduction of our profit margins. There can be no assurance that we will be able to
offset the effects of price reductions with an increase in the number of customers, higher sales, cost reductions, or otherwise. Also, our sales of personal computer hardware products are generally producing lower profit margins than those
associated with software products. Such pricing pressures could result in an erosion of our market share, reduced sales, and reduced operating margins, any of which could have a material adverse effect on our business.

The failure to comply with our public sector contracts could result in, among other things, fines or liabilities.

Revenues from the public sector segment are derived from sales to federal, state, and local government departments and agencies, as well
as to educational institutions, through various contracts and open market sales. Government contracting is a highly regulated area. Noncompliance with government procurement regulations or contract provisions could result in civil, criminal, and
administrative liability, including substantial monetary fines or damages, termination of government contracts, and suspension, debarment, or ineligibility from doing business with the government. Our current arrangements with these government
agencies allow them to cancel orders with little or no notice and do not require them to purchase products from us in the future. The effect of any of these possible actions by any government department or agency could adversely affect our financial
position, results of operations, and cash flows.



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We are exposed to inventory obsolescence due to the rapid technological changes occurring in the personal
computer industry.

The market for personal computer products is characterized by rapid technological change and the
frequent introduction of new products and product enhancements. Our success depends in large part on our ability to identify and market products that meet the needs of customers in that marketplace. In order to satisfy customer demand and to obtain
favorable purchasing discounts, we have and may continue to carry increased inventory levels of certain products. By so doing, we are subject to the increased risk of inventory obsolescence. Also, in order to implement our business strategy, we
intend to continue, among other things, placing larger than typical inventory stocking orders of selected products and increasing our participation in first-to-market purchase opportunities. We may also, from time to time, make large inventory
purchases of certain end-of-life products and market products on a private-label basis, which would increase the risk of inventory obsolescence. In addition, we sometimes acquire special purchase products without return privileges. There can be no
assurance that we will be able to avoid losses related to obsolete inventory. In addition, manufacturers are limiting return rights and are taking steps to reduce their inventory exposure by supporting configure-to-order programs
authorizing distributors and resellers to assemble computer hardware under the manufacturers brands. These trends reduce the costs to manufacturers and shift the burden of inventory risk to resellers like us, which could negatively impact our
business.

We acquire products for resale from a limited number of vendors. The loss of any one of these vendors could have a material
adverse effect on our business.

We acquire products for resale both directly from manufacturers and indirectly through
distributors and other sources. The five vendors supplying the greatest amount of goods to us constituted 70% of our total product purchases in each of the three months ended March 31, 2010 and 2009. Among these five vendors, purchases from
Ingram Micro represented 28% and 22% of our total product purchases in three months ended March 31, 2010 and 2009, respectively. Purchases from Tech Data Corporation comprised 15% and 20% of our total product purchases in three months ended
March 31, 2010 and 2009, respectively. Purchases from Synnex Corporation comprised 13% and 11% of our total product purchases in three months ended March 31, 2010 and 2009, respectively. Purchases from HP represented 8% and 10% of our
total product purchases in three months ended March 31, 2010 and 2009, respectively. No other vendor supplied more than 10% of our total product purchases in the three months ended March 31, 2010 and 2009. If we were unable to acquire
products from Ingram Micro, Tech Data, Synnex, or HP, we could experience a short-term disruption in the availability of products, and such disruption could have a material adverse effect on our results of operations and cash flows.

Substantially all of our contracts and arrangements with our vendors that supply significant quantities of products are terminable by
such vendors or us without notice or upon short notice. Most of our product vendors provide us with trade credit, of which the net amount outstanding at March 31, 2010 was $108.5 million. Termination, interruption, or contraction of
relationships with our vendors, including a reduction in the level of trade credit provided to us, could have a material adverse effect on our financial position.

Some product manufacturers either do not permit us to sell the full line of their products or limit the number of product units available
to direct marketers such as us. An element of our business strategy is to continue increasing our participation in first-to-market purchase opportunities. The availability of certain desired products, especially in the direct marketing channel, has
been constrained in the past. We could experience a material adverse effect to our business if we are unable to source first-to-market purchase or similar opportunities, or if we face the reemergence of significant availability constraints.



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We could experience system failures which would interfere with our ability to process orders.

We depend on the accuracy and proper use of our management information systems, including our telephone system. Many of
our key functions depend on the quality and effective utilization of the information generated by our management information systems, including:



| |  |  | our ability to purchase, sell, and ship products efficiently and on a timely basis;
| | - |  | -----------------------------------------------------------------------------------



| |  |  | our ability to manage inventory and accounts receivable collection; and
| | - |  | -----------------------------------------------------------------------



| |  |  | our ability to maintain operations.
| | - |  | -----------------------------------

Our management information systems require continual upgrades to most effectively manage our operations and customer database. Although
we maintain some redundant systems, with full data backup, a substantial interruption in our management information systems or in our telephone communication systems, including those resulting from natural disasters as well as power loss,
telecommunications failure, or similar events, would substantially hinder our ability to process customer orders and thus could have a material adverse effect on our business.

We are dependent on key personnel.

Our future performance will depend to a significant extent upon the efforts and abilities of our senior executives. The competition for
qualified management personnel in the computer products industry is very intense, and the loss of service of one or more of these persons could have an adverse effect on our business. Our success and plans for future growth will also depend on our
ability to hire, train, and retain skilled personnel in all areas of our business, including sales representatives and technical support personnel. There can be no assurance that we will be able to attract, train, and retain sufficient qualified
personnel to achieve our business objectives.

The methods of distributing personal computers and related products are changing, and such
changes may negatively impact us and our business.

The manner in which personal computers and related products are
distributed and sold is changing, and new methods of distribution and sale, such as online shopping services, have emerged. Hardware and software manufacturers have sold, and may intensify their efforts to sell, their products directly to end users.
From time to time, certain manufacturers have instituted programs for the direct sales of large order quantities of hardware and software to certain major corporate accounts. These types of programs may continue to be developed and used by various
manufacturers. Some of our vendors, including Apple, HP, and Lenovo, currently sell some of their products directly to end users and have stated their intentions to increase the level of such direct sales. In addition, manufacturers may attempt to
increase the volume of software products distributed electronically to end users. An increase in the volume of products sold through or used by consumers of any of these competitive programs or distributed electronically to end users could have a
material adverse effect on our results of operations.

We depend heavily on third-party shippers to deliver our products to customers.

Many of our customers elect to have their purchases shipped by an interstate common carrier, such as UPS or FedEx Corporation.
A strike or other interruption in service by these shippers could adversely affect our ability to market or deliver products to customers on a timely basis.

We may experience potential increases in shipping, paper, and postage costs, which may adversely affect our business if we are not able to pass such
increases on to our customers.

Shipping costs are a significant expense in the operation of our business. Increases in
postal or shipping rates and paper costs could significantly impact the cost of producing and mailing our catalogs and shipping



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customer orders. Postage prices and shipping rates increase periodically, and we have no control over future increases. We have a long-term contract with UPS, and believe that we have negotiated
favorable shipping rates with our carriers. We generally invoice customers for shipping and handling charges. There can be no assurance that we will be able to pass on to our customers the full cost, including any future increases in the cost, of
commercial delivery services.

We also incur substantial paper and postage costs related to our marketing activities,
including producing and mailing our catalogs. Paper prices historically have been cyclical, and we have experienced substantial increases in the past. Significant increases in postal or shipping rates and paper costs could adversely impact our
business, financial condition, and results of operations, particularly if we cannot pass on such increases to our customers or offset such increases by reducing other costs.

We rely on the continued development of electronic commerce and Internet infrastructure development.

We have had an increasing level of sales made via the Internet in part because of the growing use and acceptance of the Internet by end
users. Sales of computer products via the Internet represent a significant and increasing portion of overall computer product sales. Growth of our Internet sales is dependent on potential customers using the Internet in addition to traditional means
of commerce to purchase products. We cannot accurately predict the rate at which they will do so.

Our success in growing our
Internet business will depend in large part upon our development of an increasingly sophisticated infrastructure for providing Internet access and services. If the number of Internet users or their use of Internet resources continues to grow
rapidly, such growth may overwhelm our existing Internet infrastructure. Additionally, our ability to increase the speed with which we provide services to customers and to increase the scope of such services ultimately is limited by, and reliant
upon, the sophistication, speed, reliability, and cost-effectiveness of the networks operated by third parties, and these networks may not continue to be developed or be available at prices consistent with our required business model.

We face uncertainties relating to the collection of state sales and use tax.

We collect and remit sales and use taxes in states in which we have either voluntarily registered or have a physical presence. Various
states have sought to impose on direct marketers the burden of collecting state sales and use taxes on the sales of products shipped to their residents. In 1992, the United States Supreme Court affirmed its position that it is unconstitutional for a
state to impose sales or use tax collection obligations on an out-of-state mail-order company whose only contacts with the state are limited to the distribution of catalogs and other advertising materials through the mail and the subsequent delivery
of purchased goods by United States mail or by interstate common carrier. However, legislation that would expand the ability of states to impose sales and use tax collection obligations on direct marketers has been introduced in Congress on many
occasions. Additionally, certain states have adopted rules that require companies and their affiliates to register in those states as a condition of doing business with those state agencies.

Moreover, due to our presence on various forms of electronic media and other operational factors, our contacts with many states may
exceed the limited contacts involved in the Supreme Court case. We cannot predict the level of contacts that is sufficient to permit a state to impose on us a sales or use tax collection obligation. If the Supreme Court changes its position, or if
legislation is passed to overturn the Supreme Courts decision, or if a court were to determine that our contacts with a state exceed the constitutionally permitted contacts, the expansion of a sales or use tax collection obligation on us in
states to which we ship products would result in additional administrative expenses to us, could result in tax liability for past sales as well as price increases to our customers, and could reduce future sales.



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Privacy concerns with respect to list development and maintenance may materially adversely affect our
business.

We mail catalogs and send electronic messages to names in our proprietary customer database and to potential
customers whose names we obtain from rented or exchanged mailing lists. World-wide public concern regarding personal privacy has subjected the rental and use of customer mailing lists and other customer information to increased scrutiny. Any
domestic or foreign legislation enacted limiting or prohibiting these practices could negatively affect our business.

We are controlled by
two principal stockholders.

Patricia Gallup and David Hall, our two principal stockholders, beneficially own or control,
in the aggregate, approximately 63% of the outstanding shares of our common stock. Because of their beneficial stock ownership, these stockholders can continue to elect the members of the Board of Directors and decide all matters requiring
stockholder approval at a meeting or by a written consent in lieu of a meeting. Similarly, such stockholders can control decisions to adopt, amend, or repeal our charter and our bylaws, or take other actions requiring the vote or consent of our
stockholders and prevent a takeover of us by one or more third parties, or sell or otherwise transfer their stock to a third party, which could deprive our stockholders of a control premium that might otherwise be realized by them in connection with
an acquisition of our Company. Such control may result in decisions that are not in the best interest of our public stockholders. In connection with our initial public offering, the principal stockholders placed substantially all shares of common
stock beneficially owned by them into a voting trust, pursuant to which they are required to agree as to the manner of voting such shares in order for the shares to be voted. Such provisions could discourage bids for our common stock at a premium as
well as have a negative impact on the market price of our common stock.



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Item 2Unregistered Sales of Equity Securities and Use of Proceeds

The following table provides information about our purchases during the quarter ended March 31, 2010 of equity
securities that we have registered pursuant to Section 12 of the Exchange Act:

ISSUER PURCHASES OF EQUITY SECURITIES



|                    |  |                                         |  |                                     |      |                                                                              |        |                                                                                                                       |   |           
|------------------- |  | --------------------------------------- |  | ----------------------------------- | ---- | ---------------------------------------------------------------------------- | ------ | --------------------------------------------------------------------------------------------------------------------- | - | ----------
|Period              |  | TotalNumber ofShares (orUnits)Purchased |  | AveragePrice Paidper Share(or Unit) |      | Total Number ofShares Purchasedas Part of PubliclyAnnounced Plansor
Programs |        | Maximum Number (orApproximate DollarValue) of Shares
(orUnits) that May Yet BePurchased Under thePlan or Programs (1)
|01/01/10  01/31/10 |  |                                        |  |                                     |     |                                                                              |       |                                                                                                                       | $ | 10,912,575
|02/01/10  02/28/10 |  | 20,340                                  |  | $                                   | 6.26 |                                                                              | 20,340 |                                                                                                                       | $ | 10,785,180
|03/01/10  03/31/10 |  | 200                                     |  |                                     | 6.27 |                                                                              | 200    |                                                                                                                       | $ | 10,783,926
|                    |  |                                         |  |                                     |      |                                                                              |        |                                                                                                                       |   |           
|Total               |  | 20,540                                  |  | $                                   | 6.26 |                                                                              | 20,540 |                                                                                                                       | $ | 10,783,926



|(1) | On March 28, 2001, our Board of Directors announced approval of a share repurchase program of our common stock having an aggregate value of up to $15.0 million.
Share purchases are made in open market transactions from time to time depending on market conditions. The Program does not have a fixed expiration date.
|--- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

Item 6Exhibits



|              |  |                                                                                                                                                                                                          
|------------- |  | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
|ExhibitNumber |  | Description                                                                                                                                                                                              
|              | 
|31.1*         |  | Certification of the Companys Chief Executive Officer pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.                                                                                        
|              | 
|31.2*         |  | Certification of the Companys Executive Vice President, Treasurer, and Chief Financial Officer pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.                                               
|              | 
|32.1*         |  | Certification of the Companys Chief Executive Officer pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of
2002.                                         
|              | 
|32.2*         |  | Certification of the Companys Executive Vice President, Treasurer, and Chief Financial Officer pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the
Sarbanes-Oxley Act of 2002.



|* | Filed herewith.
|- | ---------------



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SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its
behalf by the undersigned thereunto duly authorized.



|                   |  |  |  |                                      |  |                                                                               
|------------------ |  |  |  | ------------------------------------ |  | ------------------------------------------------------------------------------
|                   |  |  |  | PC CONNECTION, INC. AND SUBSIDIARIES
|                   |  |  | 
|Date: May 11, 2010 |  |  |  | By:                                  |  | /S/    PATRICIA
GALLUP                                                        
|                   |  |  |  |                                      |  | Patricia Gallup
Chairman and Chief Executive Officer                          
|                   |  |  | 
|Date: May 11, 2010 |  |  |  | By:                                  |  | /S/    JACK
FERGUSON                                                          
|                   |  |  |  |                                      |  | Jack Ferguson
Executive Vice President, Treasurer, and
Chief Financial Officer



34