<PAGE>   1

                                                      Registration No. 333-78261



      As filed with the Securities and Exchange Commission on June 22, 1999


                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549


                                 AMENDMENT NO. 1
                                       TO
                                    FORM S-1
                             REGISTRATION STATEMENT
                        UNDER THE SECURITIES ACT OF 1933
                             -----------------------



                                 takes.com, inc.
             (Exact Name of Registrant as Specified in its Charter)
                             -----------------------


<TABLE>
<S>                                        <C>                                        <C>
             Delaware                                  7373                                 86-0947454
  (State of other jurisdiction of          (Primary Standard Industrial                  (I.R.S. Employer
  incorporation or organization)           Classification Code Number)                Identification Number)
</TABLE>

  (Address, including zip code, and telephone number, including area code, of
                   registrant's principal executive offices)
                             ----------------------


                                  Joel W. Cohen
                      President and Chief Executive Officer
                                 takes.com, inc.
                           3655 Nobel Drive, Suite 550
                           San Diego, California 92122
                                 (619) 677-0500
    (Name, address, including zip code, and telephone number, including area
                          code, of agent for service)


                                   Copies to:

         Susan M. Hermann                           Joseph P. Richardson
      Pedersen & Houpt, P.C.                          Bryan Cave LLP
161 North Clark Street, Suite 3100          Two North Central Avenue, Suite 2200
      Chicago, IL 60601-3224                    Phoenix, Arizona  85004-4406
          (312) 641-6888                              (602) 364-7000

         APPROXIMATE DATE OF COMMENCEMENT OF PROPOSED SALE TO THE PUBLIC: As
soon as practicable after the effective date of this Registration Statement.

         If any of the securities being registered on this Form are to be
offered on a delayed or continuous basis pursuant to Rule 415 under the
Securities Act of 1933, please check the following box: [X]

         If this Form is filed to register additional securities for an offering
pursuant to Rule 462(b) under the Securities Act, check the following box and
list the Securities Act registration statement number of the earlier effective
registration statement for the same offering: [_]

         If the Form is a post-effective amendment filed pursuant to Rule 462(c)
under the Securities Act, check the following box and list the Securities Act
registration statement number of the earlier effective registration statement
for the same offering: [_]

         If delivery of the prospectus is expected to be made pursuant to Rule
434, please check the following box: [_]




         THE REGISTRANT HEREBY AMENDS THIS REGISTRATION STATEMENT ON SUCH DATE
OR DATES AS MAY BE NECESSARY TO DELAY ITS EFFECTIVE DATE UNTIL THE REGISTRANT
SHALL FILE A FURTHER AMENDMENT WHICH SPECIFICALLY STATES THAT THIS REGISTRATION
STATEMENT SHALL THEREAFTER BECOME EFFECTIVE IN ACCORDANCE WITH SECTION 8(a) OF
THE SECURITIES ACT OF 1933 OR UNTIL THE REGISTRATION STATEMENT SHALL BECOME
EFFECTIVE ON SUCH DATE AS THE COMMISSION, ACTING PURSUANT TO SAID SECTION 8(a),
MAY DETERMINE.
<PAGE>   2



The information in this prospectus is not complete and may be changed. We may
not sell these securities until the registration statement filed with the
Securities and Exchange Commission is effective. This prospectus is not an offer
to sell these securities and it is not soliciting an offer to buy these
securities in any state where the offer or sale is not permitted.

                              Subject to Completion
                  PRELIMINARY PROSPECTUS DATED _________, 1999

PROSPECTUS

                              [Warrant cover page]

                                     [LOGO]

                                 takes.com, inc.




       300,000,000 Warrants to Purchase 10,000,000 Shares of Common Stock
    10,000,000 Shares of Common Stock Issuable upon Exercise of the Warrants


         We are registering 300,000,000 warrants which will be offered to
individuals who visit and register on our Web site. We are also registering
10,000,000 shares of our common stock that our members will receive when they
exercise their warrants. The warrants may be exercised at any time after 180
days from the closing of our initial public offering and on or before the tenth
business day after the calendar year following the calendar year in which a
member earned the warrants. Initially, our members will be entitled to one share
of our common stock for every 30 warrants they earn and exercise. We reserve the
right to adjust our warrant exercise ratio in the future. Any future exercise
ratio adjustment will only affect warrants issued following notice of the
adjustment and will not change the exercise ratio of warrants then outstanding.


         Shares of our common stock are listed on the Nasdaq National Market
under the symbol "TAKE." Our warrants are not publicly traded.


         SEE "RISK FACTORS" BEGINNING ON PAGE 8 TO READ ABOUT THE RISKS
INHERENT IN OWNING SHARES IN TAKES.COM.


                             -----------------------

         NEITHER THE SECURITIES AND EXCHANGE COMMISSION NOR ANY STATE SECURITIES
COMMISSION HAS APPROVED OR DISAPPROVED OF THESE SECURITIES OR PASSED UPON THE
ADEQUACY OR ACCURACY OF THIS PROSPECTUS. ANY REPRESENTATION TO THE CONTRARY IS A
CRIMINAL OFFENSE.
<PAGE>   3
The information in this prospectus is not complete and may be changed. We may
not sell these securities until the registration statement filed with the
Securities and Exchange Commission is effective. This prospectus is not an offer
to sell these securities and it is not soliciting an offer to buy these
securities in any state where the offer or sale is not permitted.

                              Subject to Completion
                  PRELIMINARY PROSPECTUS DATED _________, 1999

PROSPECTUS

                                [IPO cover page]

                                     [LOGO]


                                 takes.com, inc.



                        2,825,000 Shares of Common Stock



         This is our initial public offering of 2,825,000 shares of common
stock. We are also registering 300,000,000 warrants which will be offered to
individuals who visit and register on our Web site and 10,000,000 additional
shares of our common stock which will be available to individuals exercising
their warrants.


         Prior to this offering, there has been no public market for our common
stock. We currently estimate that the initial public offering price for our
common stock will be between $7 and $9 per share.

         We intend to list our common stock on the Nasdaq National Market under
the symbol "TAKE."


         SEE "RISK FACTORS" BEGINNING ON PAGE 8 TO READ ABOUT THE RISKS YOU
SHOULD CONSIDER BEFORE BUYING SHARES OF OUR COMMON STOCK.


                             -----------------------

         NEITHER THE SECURITIES AND EXCHANGE COMMISSION NOR ANY STATE SECURITIES
COMMISSION HAS APPROVED OR DISAPPROVED OF THESE SECURITIES OR PASSED UPON THE
ADEQUACY OR ACCURACY OF THIS PROSPECTUS. ANY REPRESENTATION TO THE CONTRARY IS A
CRIMINAL OFFENSE.

                             -----------------------


<TABLE>
<CAPTION>
                                                                                Per Share        Total
                                                                                ---------        -----
<S>                                                                             <C>              <C>
                  Initial public offering price of common stock                 $                $
                  Underwriting discount                                         $                $
                  Proceeds, before expenses, to takes.com, inc.                 $                $
</TABLE>


          We have granted the underwriters the right to purchase up to 423,750
additional shares of common stock at the initial public offering price, less the
underwriting discount, to cover any over-allotments.


         The underwriters expect to deliver the shares being offered against
payment on ________, 1999.


                             -----------------------


                        PARADISE VALLEY SECURITIES, INC.

                             -----------------------

              The date of this prospectus is _______________, 1999.
<PAGE>   4


                             [inside cover artwork]


                     [description to be filed by amendment]



takes.com(sm) is a service mark of takes.com, inc. All other trademarks, service
marks or trade names referred to in this prospectus are the property of their
respective owners.



                                       -2-
<PAGE>   5
                                TABLE OF CONTENTS


<TABLE>
<S>                                                                                                                  <C>
PROSPECTUS SUMMARY................................................................................................    4

THE OFFERING......................................................................................................    6

SUMMARY FINANCIAL INFORMATION.....................................................................................    7

RISK FACTORS......................................................................................................    8

USE OF PROCEEDS...................................................................................................   18

DIVIDEND POLICY...................................................................................................   18

CAPITALIZATION....................................................................................................   18

DILUTION .........................................................................................................   20

SELECTED FINANCIAL DATA...........................................................................................   21

MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS.............................   22

THE COMPANY.......................................................................................................   26

MANAGEMENT........................................................................................................   34

PRINCIPAL STOCKHOLDERS............................................................................................   37

RELATED PARTY TRANSACTIONS........................................................................................   39

DESCRIPTION OF CAPITAL STOCK......................................................................................   40

FEDERAL INCOME TAX CONSEQUENCES...................................................................................   42

UNDERWRITING......................................................................................................   45

LEGAL MATTERS.....................................................................................................   48

EXPERTS...........................................................................................................   48

AVAILABLE INFORMATION.............................................................................................   48
</TABLE>


         THIS PROSPECTUS CONTAINS FORWARD-LOOKING STATEMENTS. THOSE STATEMENTS
INCLUDE INDICATIONS REGARDING OUR INTENT, BELIEF OR CURRENT EXPECTATIONS.
DISCUSSIONS IN THIS PROSPECTUS UNDER THE HEADINGS "PROSPECTUS SUMMARY,"
"MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF
OPERATIONS" AND "THE COMPANY" AND ELSEWHERE IN THIS PROSPECTUS INCLUDE
FORWARD-LOOKING STATEMENTS. THESE STATEMENTS INVOLVE RISKS AND UNCERTAINTIES,
MANY OF WHICH ARE BEYOND OUR CONTROL, WHICH COULD CAUSE OUR ACTUAL FUTURE
RESULTS TO DIFFER MATERIALLY FROM THOSE ANTICIPATED IN THE FORWARD-LOOKING
STATEMENTS. IN PARTICULAR, THE RISKS AND UNCERTAINTIES DESCRIBED UNDER "RISK
FACTORS" IN THIS PROSPECTUS COULD CAUSE OUR ACTUAL FUTURE RESULTS TO DIFFER
MATERIALLY FROM WHAT WE CONTEMPLATE. INVESTORS ARE CAUTIONED NOT TO PLACE UNDUE
RELIANCE ON THESE FORWARD-LOOKING STATEMENTS, WHICH SPEAK ONLY AS OF THE DATE OF
THIS PROSPECTUS.


                                       -3-
<PAGE>   6
                               PROSPECTUS SUMMARY


         THIS SUMMARY INCLUDES ALL MATERIAL ITEMS RELATING TO THE OFFERING AND
SHOULD BE READ WITH THE MORE DETAILED INFORMATION AND FINANCIAL STATEMENTS AND
NOTES APPEARING ELSEWHERE IN THIS PROSPECTUS.



                                 takes.com, inc.



OUR COMPANY:                        We are an early stage company that has
                                    developed our takes.com Web site to serve as
                                    a unique, useful and customizable portal to
                                    the World Wide Web. takes.com was
                                    incorporated in March 1999 as America's Home
                                    Page, Inc. We changed our name to takes.com,
                                    inc. in June 1999.



                                    We have not generated any revenue or profits
                                    to date. We currently anticipate four
                                    revenue sources:



                                    -       sponsorship and advertising;



                                    -       search engine links;



                                    -       strategic alliances; and



                                    -       electronic commerce.



                                    We presently have agreements in place to
                                    generate revenues based upon our link to the
                                    GoTo.com search engine, our alliance with
                                    InfoSpace.com and links with approximately
                                    40 online retailers and service providers
                                    who will pay us either a commission or a
                                    flat fee for purchases of their products and
                                    services made by persons accessing their Web
                                    sites from our site.



OUR ATTRACTION:                     We will award a warrant exercisable for our
                                    common stock to Internet users who register
                                    with us as members. The warrants will be
                                    issued pursuant to a registration statement
                                    filed with the Securities and Exchange
                                    Commission. That registration statement will
                                    also cover the issuance of shares of our
                                    common stock upon exercise of the warrants.



                                    We expect our Web site to develop into a
                                    cooperative environment. We believe that our
                                    co-ownership model is consistent with the
                                    communal philosophy of the Internet.



OUR WARRANTS:                       Under our membership award program, members
                                    will be awarded a warrant each day they
                                    visit our Web site once they have completed
                                    an online registration form. Members may
                                    earn additional warrants for visiting our
                                    site each day. In the future, we may award
                                    warrants to users who use our Web site for
                                    extended periods of time. Members may earn a
                                    maximum of one warrant per day except if we
                                    offer additional warrants in connection with
                                    special promotions or contests. Initially,
                                    we will award warrants which require that
                                    members accumulate 30 warrants before they
                                    may exchange their warrants for one share of
                                    our common stock. In the future, we may
                                    change the number of warrants which a member
                                    must accumulate in order to obtain shares of
                                    our common stock. Any exercise ratio
                                    adjustment will only affect warrants issued
                                    following notice of the adjustment and will
                                    not change the exercise ratio of warrants
                                    then outstanding.



                                       -4-
<PAGE>   7

                                    Warrant Exercise and Expiration. Warrants
                                    may not be exercised until 180 days after
                                    the closing of our initial public offering.
                                    Thereafter, warrants may be exercised by any
                                    holder that has accumulated the number of
                                    warrants required for a single share of
                                    stock. Fractional shares will not be issued.



                                    Warrants will expire, if not previously
                                    exercised, on the tenth business day of the
                                    calendar year following the calendar year
                                    after the calendar year in which the
                                    warrants are earned. For example, a warrant
                                    earned on October 1, 1999 will expire on
                                    January 16, 2001. However, we reserve the
                                    right to terminate warrants exercisable for
                                    less than one share of our common stock held
                                    by any member who does not access our Web
                                    site for a period of 60 or more consecutive
                                    days. Our warrants will not be transferable
                                    under any circumstances except upon the
                                    death of a warrant holder.



FEDERAL TAX CONSEQUENCES:           The value of warrants issued to our members
                                    will be includible in the member's gross
                                    income as ordinary income. In addition, the
                                    warrants earned for post-registration visits
                                    to our Web site and, if offered in the
                                    future, for spending extended periods of
                                    time on our Web site will be subject to
                                    self-employment taxes. Because the warrants
                                    will not have a readily ascertainable fair
                                    market value when issued, the member will
                                    not be required to recognize any income
                                    until he exercises the warrants. Upon
                                    exercise, the members will recognize
                                    ordinary income in an amount equal to the
                                    fair market value of the shares they receive
                                    on the date of exercise. Upon a sale of the
                                    shares, a member will recognize long term or
                                    short term capital gain income depending
                                    upon the holding period of the shares. The
                                    holding period used to determine whether the
                                    capital gain is long term or short term will
                                    not include the holding period for the
                                    warrants.



OUR BUSINESS STRATEGY:              By offering our Web site users the
                                    opportunity to earn an equity stake in
                                    takes.com, we believe we will foster a sense
                                    of ownership and create a home page
                                    environment that our members will regularly
                                    utilize as their Internet gateway. We intend
                                    to use our membership award program to:


                                    -        develop and grow our user base;

                                    -        provide targeted market
                                             opportunities for sponsors and
                                             advertisers;

                                    -        create user loyalty;

                                    -        enhance our Web site's features and
                                             functionality; and

                                    -        develop extraordinary content.


OUR WEB SITE:                       Initially, our Web site includes, among
                                    other things:



                                    -        search capabilities through
                                             GoTo.com, a search engine;



                                    -        content provided through
                                             InfoSpace.com, an aggregator and
                                             integrator of content;



                                    -        original editorial commentary or
                                             "takes" on specific subjects;



                                    -        content categories allowing our
                                             members and others to obtain
                                             information regarding a broad range
                                             of subjects;



                                       -5-
<PAGE>   8

                                    -        a customizable personal home page
                                             containing features which allows
                                             users to personalize their page
                                             with, among other things,
                                             customized pull-down menus,
                                             hyperlinks to Web sites selected by
                                             the member and information on their
                                             holdings of our warrants and common
                                             stock; and



                                    -        a frame-based mechanism which
                                             provides our users with the ability
                                             to carry a portion of the
                                             functionality of our Web site with
                                             them as they travel the Web. The
                                             frame will carry our logo,
                                             navigation buttons providing links
                                             to our site and two pull down menus
                                             which will operate as a virtual
                                             briefcase, including a daily
                                             planner, surf the Web feature and
                                             search engine box and customizable
                                             links to favorite sites. The frame
                                             may also include a banner
                                             advertisement.


OUR OFFICES:                        We are a Delaware corporation. Our principal
                                    executive office is located at 3655 Nobel
                                    Drive, Suite 550, San Diego, California
                                    92122, and our telephone number is (619)
                                    677-0500. Our Web site address is
                                    http://www.takes.com. The information on our
                                    Web site is not part of this prospectus.


                                  THE OFFERING


         The following table, and similar information throughout this prospectus
relating to shares to be outstanding after the completion of our initial public
offering, assumes that the underwriters do not exercise the over-allotment
option we granted them to purchase up to 423,750 additional shares and do not
exercise the warrants to purchase 282,500 shares of common stock we granted
them:



COMMON STOCK OFFERED BY
takes.com........................   2,825,000 shares


COMMON STOCK TO BE OUTSTANDING
AFTER THE INITIAL PUBLIC
OFFERING..........................  15,725,000 shares (1)


USE OF PROCEEDS...................  We intend to use the net proceeds from our
                                    initial public offering to develop and
                                    acquire content for our Web site, for
                                    advertising and marketing expenses,
                                    production hardware and bandwidth,
                                    advanced Web site development and
                                    general corporate purposes, principally
                                    working capital and operating expenses.


PROPOSED NASDAQ NATIONAL
MARKET SYMBOL.....................  TAKE

(1)      Excludes 10,000,000 shares of common stock reserved for issuance upon
         exercise of 300,000,000 warrants issuable under our membership award
         program. Also excludes 3,100,000 shares of our common stock authorized
         for issuance under our stock option plans.


                                       -6-
<PAGE>   9
                          SUMMARY FINANCIAL INFORMATION

         The summary financial information is derived from our financial
statements. The pro forma balance sheet data summarized below reflects the
application of the net proceeds from our sale of 2,825,000 shares of common
stock.

         We expect to incur significant non-cash expenses from our issuance of
the 300,000,000 warrants to our users. The effects of issuing the warrants to
our users have not been presented on a pro forma basis because the amounts
cannot be reasonably estimated at this time.



<TABLE>
<CAPTION>
                                                                        PERIOD FROM MARCH 16, 1999
STATEMENT OF OPERATIONS DATA                                          (INCEPTION) TO MARCH 31, 1999
                                                                      -----------------------------
<S>                                                                   <C>
Total revenues                                                                  $    --
Operating loss                                                                   (197,520)
                                                                                ---------
Net loss                                                                         (197,520)
                                                                                =========
</TABLE>


<TABLE>
<CAPTION>
BALANCE SHEET DATA                                                          AS OF MARCH 31, 1999
                                                                    -------------------------------------
                                                                        ACTUAL              PRO FORMA
                                                                    ---------------     -----------------
<S>                                                                 <C>                 <C>
CASH                                                                  $      --           $  20,418,000
WORKING CAPITAL                                                           981,098            21,399,098
TOTAL ASSETS                                                            1,004,228            21,422,228
STOCKHOLDERS' EQUITY                                                      981,098            21,399,098
</TABLE>


                                       -7-
<PAGE>   10
                                  RISK FACTORS


         This offering and our business involve various risks and uncertainties.
You should carefully consider the risks and uncertainties described below and
the other information in this prospectus before deciding whether to invest in
our shares of common stock. If any of the following risks actually occur, our
business, financial condition or operating results could be materially adversely
affected. This could cause the market price of our common stock to decline, and
you may lose part or all of your investment.



WE HAVE NOT GENERATED ANY REVENUE OR PROFITS AND WE HAVE FINANCED OUR INITIAL
OPERATIONS BY SELLING COMMON STOCK



         We were incorporated on March 16, 1999. To date, we have not generated
any revenue or profits. We have financed our Web site and content development by
exchanging our common stock for services rendered by our founders through March
31, 1999 and subsequently from the proceeds of private sales of our common
stock, and not by cash generated from operations.



THE PERCENTAGE OWNERSHIP INTEREST IN OUR COMPANY OF HOLDERS OF OUR COMMON STOCK
WILL DECLINE AS OUR MEMBERS EXERCISE WARRANTS FOR OUR COMMON STOCK



         The percentage ownership interest of holders of our common stock will
decline as our members exercise for shares of common stock the warrants they
earn by visiting our Web site. Upon the closing of our initial public offering,
the purchasers of our common stock in that offering will own approximately 18%
of our issued common stock. Assuming all of the 10,000,000 shares underlying the
warrants to be issued in connection with our membership award program are
outstanding, and excluding any other share issuances, purchasers of the shares
offered in our initial public offering would own only approximately 11% of our
issued common stock. We cannot predict how quickly this decline in percentage
ownership will occur.



WE CANNOT PREDICT OUR SUCCESS BECAUSE WE LACK AN OPERATING HISTORY






         Since our formation, we have devoted our efforts primarily to
organizational activities, including raising seed capital, and developing and
testing our Web site and database and network capabilities. As a result of our
brief existence and focus on organizational activities, no operating history
exists upon which you can evaluate our performance and an investment in our
common stock. An investor in our common stock must consider the risks and
difficulties frequently encountered by early stage companies in a new, rapidly
evolving and highly competitive industry.



         We cannot be certain that our business strategy will be successful or
that we will successfully address any or all of these risks. If we fail to
execute our plans and grow our business either as a result of risks identified
in this section or for any other reason, this failure could have a material
adverse effect on our business, financial condition and results of operation.



WE ANTICIPATE SIGNIFICANT LOSSES AND NEGATIVE CASHFLOW FOR THE FORESEEABLE
FUTURE


         We expect operating losses and negative cash flow in the foreseeable
future. We anticipate losses because we expect to incur costs and expenses
related to:

         -        the development of our Web site, database systems and network
                  infrastructure;

         -        brand development, marketing and other promotional activities;

         -        ongoing Web site development and the development and expansion
                  of our Web site content; and

         -        strategic relationship development.


                                       -8-
<PAGE>   11

         Our profitability depends on our ability to generate and sustain
revenue from advertisers, sponsors, electronic merchants and other sources while
maintaining reasonable expense levels. At this time, we are focused on
development matters and have established potential revenue generating
relationships and strategic partnerships. While we have entered into
approximately 40 third party arrangements from which we expect to generate
revenue, revenue from these sources is difficult to forecast because they
generally depend on the volume and duration of visits to our Web site. We do not
anticipate that initial revenue from these sources will offset our initial costs
and expenses. If we do achieve profitability, we cannot be certain that we would
be able to sustain or increase profitability on a quarterly or annual basis in
the future.



         As of March 31, 1999, we had a deficit accumulated during the
development stage of $197,520 and we anticipate that we will incur net losses
for the foreseeable future. The extent of these losses will be dependent, in
part, on our ability to attract and sustain a user base. We expect our operating
expenses to increase, particularly our sales, marketing and brand promotion
expenses as well as our general and administrative expenses, as we hire
additional employees to develop and expand our business. To the extent that
revenue does not grow at anticipated rates, or that increases in operating
expenses are not followed by commensurate increases in revenue, or that we are
unable to adjust operating expense levels accordingly, our business, results of
operations and financial condition will be materially and adversely affected.
There can be no assurance that our operating losses will not increase in the
future or that we will ever achieve or sustain profitability.


OUR QUARTERLY REVENUES AND OPERATING RESULTS ARE DIFFICULT TO FORECAST




         As a result of our lack of an operating history, we have limited
meaningful historical financial data upon which to forecast quarterly revenues
and results of operations. In addition to the variable expense associated with
our membership award program, factors that may materially and adversely affect
our business and cause our operating results to fluctuate include, among others,
the following:

         -        failure to attract visitors to our takes.com Web site;

         -        our inability to retain users, encourage them to make repeat
                  visits to our Web site or encourage them to patronize the
                  businesses of our advertisers, sponsors, electronic merchants
                  or other revenue generating partners;

         -        the number and duration of visits to our Web site or our
                  inability to convert visitors to members;

         -        our inability to adequately maintain, upgrade and develop our
                  Web site, database systems or network infrastructure;

         -        the ability of our competitors to offer new or enhanced Web
                  sites, services or products;

         -        decreases in the market value of our stock, and thus the value
                  of warrants we issue to members;

         -        fluctuations in the demand for Internet services, information
                  or communication;


         -        our failure to develop strategic marketing relationships in
                  which we receive revenue, content or other services in
                  exchange for providing traffic on third-party Web sites;


         -        decreases in advertising rates;

         -        our inability to retain existing personnel or attract new
                  personnel in a timely and effective manner;

         -        the amount and timing of operating costs and capital
                  expenditures relating to expansion of our operations;


                                       -9-
<PAGE>   12
         -        technical difficulties, system downtime or Internet brownouts;
                  and

         -        general economic conditions and economic conditions specific
                  to the Internet.

OUR QUARTERLY EXPENSES MAY BE MATERIALLY AFFECTED BY OUR MEMBERSHIP AWARD
PROGRAM





         Under our membership award program, we will award our members a warrant
to receive common stock each day they visit our Web site. In the future, we may
award warrants to users who use our Web site for extended periods of time. We
also intend to hold contests, promotions and other events from time to time
which will permit our members to receive additional warrants. Initially, the
warrants we issue will entitle holders to receive one share of stock for 30
warrants. Under generally accepted accounting principles, we will record a
membership award program expense for daily net warrant issuances in the
approximate amount of 1/30th of the market value of our common stock, less a
discount to adjust the expense to the fair value of the related warrants each
day. This non-cash expense is incurred because our membership award program
essentially involves our issuing the right to acquire shares as represented by
warrants, without our receipt of the cash value of the shares. If we change the
number of warrants required for exercise into a share of our common stock, the
non-cash charge would be increased or decreased proportionately. For example,
assuming a constant market value of the common stock, if we decreased to 15 the
number of warrants required to receive a share of our common stock, the per
warrant expense would double. Similarly, if we increased to 60 the number of
warrants required, the per warrant expense would decrease by half.


         The amount of expense related to issuance of warrants that we will be
required to recognize in a quarter will be determined principally by:

         -        the market value of our common stock;

         -        the number of warrants required for exercise into a share of
                  common stock;


         -        a discount to recognize the restrictive and dilutive nature of
                  the warrants;


         -        the actual and/or estimated warrant expiration rate; and

         -        the number of users who visit our Web site and earn warrants.


         Due to the variable nature of the foregoing factors, we cannot
reasonably estimate the non-cash expense associated with our membership award
program. We expect the expenses related to our membership award program will
increase as traffic on our Web site increases, assuming that visitors to the
site register with us and thus receive a warrant for each qualified visit to the
site. We also expect the expenses to fluctuate based on changes in the daily
closing price of our common stock.



OUR INABILITY TO SUCCESSFULLY MANAGE OUR FUTURE GROWTH MAY PLACE A SIGNIFICANT
STRAIN ON OUR MANAGEMENT, INFRASTRUCTURE, INFORMATION SYSTEMS AND RESOURCES



         Our ability to successfully implement our business plan in a rapidly
evolving market requires effective planning and management. If we substantially
outperform our business model's expectations, our operations may be insufficient
to adequately accommodate our increasing need for, among others, improved Web
site features and functionality, expanded sales and marketing resources,
upgraded database systems and upgraded network infrastructure. In addition, the
administration of our Web site, including our award, conversion and distribution
of warrants and compliance with reporting requirements may suffer. We intend to
rapidly increase the scope of our operations and grow our resources
substantially by hiring additional employees, engaging independent contractors
and exploring strategic partnerships as we deem necessary or advisable. Our
anticipated growth and future operations may place a significant strain on our
management, infrastructure, information systems and resources.



                                      -10-
<PAGE>   13




COMPETITION FOR INTERNET USERS MAY LIMIT TRAFFIC ON, AND THE VALUE OF, OUR WEB
SITE


         The market for Internet products, services and advertising is new,
rapidly evolving and intensely competitive. We will compete for consumer
attention and advertising expenditures with many other providers of Web content,
directories and search engines such as Yahoo!, Inc., Excite, Inc. and Lycos,
Inc. as well as traditional media companies investing in the Internet such as
NBC's investment in CNET, Inc.'s Snap service and The Walt Disney Company's
investment in Infoseek Corporation. We expect competition to further intensify
in the future. Barriers to entry by potential competitors are low. We believe
that the principal competitive factors for Web sites like ours include:

         -        quality and quantity of content;

         -        brand recognition; and

         -        the number of users, the duration and frequency of user visits
                  and user demographics.


         Many of our existing and potential competitors, including Web
directories and search engines and large traditional media companies, have
longer operating histories in the Internet market, greater name recognition,
larger customer bases and significantly greater financial, technical and
marketing resources than we have. As an example, one of these competitors,
Yahoo!, has 30,000,000 unique visitors every month. As of June 18, 1999, we did
not have any users. Competitors are able to undertake more extensive marketing
campaigns for their brands and services, and make more attractive offers to
potential employees, vendor affiliates, commerce companies and third-party
content providers.






WE WILL BE HIGHLY DEPENDENT ON ADVERTISING AND SPONSORSHIP REVENUE AND THE
MARKET FOR INTERNET ADVERTISING IS UNCERTAIN






         In the foreseeable future, we expect to derive a substantial amount of
our revenue from advertising and sponsorship. Advertisers that have
traditionally relied upon other advertising media may be reluctant to advertise
on the Internet. Our ability to generate revenue would be adversely affected if
the market for Internet advertising fails to develop or develops more slowly
than expected.



         Different pricing models are used to sell advertising on the Internet.
It is difficult to predict which, if any, will emerge as the industry standard.
This makes it difficult to project our future advertising rates and revenue. For
example, advertising rates based on the number of "click throughs," or user
requests for additional information made by clicking on the advertisement,
instead of rates based solely on the number of impressions, or times an
advertisement is displayed, could adversely affect our revenue because
impression-based advertising will comprise a substantial majority of our
expected advertising revenue. Our advertising revenue could be adversely
affected if we are unable to adapt to new forms of Internet advertising.
Moreover, software programs that limit or prevent advertising from being
delivered to an Internet user's computer are available. Widespread adoption of
this software could adversely affect the commercial viability of Internet
advertising.



WE MAY BE UNABLE TO ADEQUATELY TRACK AND MEASURE THE DELIVERY AND EFFECTIVENESS
OF ADVERTISEMENTS ON OUR WEB SITE





         It is important to our advertisers that we accurately represent the
demographics of our user base and the delivery of advertisements on our Web
site. We depend on third parties to provide these measurement services. Further,
no widely accepted standards exist to measure the effectiveness of Internet
advertising. We are also implementing systems designed to record demographic
data on our users. If we do not develop these systems successfully, we may not
be able to accurately evaluate the demographic characteristics of our users.
Companies may not advertise on our Web site or may pay less for advertising if
they do not perceive our measurements or data collection, or measurements made
by third parties, to be reliable.


                                      -11-
<PAGE>   14




WE FACE STRONG COMPETITION FOR ADVERTISING AND SPONSORSHIP REVENUES


         We compete with online services, other Web site operators and
advertising networks, as well as traditional offline media such as television,
radio and print for a share of advertisers' total advertising budgets. We
believe that the number of companies selling Web-based advertising and the
available inventory of advertising space has recently increased substantially.
Accordingly, we may face increased pricing pressure for the sale of
advertisements, which could impact our ability to generate advertising revenues.
In addition, our sales may be adversely affected to the extent that our
competitors offer superior advertising services that better target users or
provide better reporting of advertising results.


OUR BUSINESS DEPENDS ON THIRD PARTIES, INCLUDING PROVIDERS OF TECHNOLOGY,
CONTENT AND FEATURES AS WELL AS SYSTEMS DEVELOPERS






         We have entered into a non-exclusive agreement with GoTo.com, Inc. to
provide our users with Internet search capabilities. We depend on GoTo.com for
ongoing maintenance and technical support to ensure accurate and rapid
presentation of search results to our users. Termination of our agreement with
GoTo.com or GoTo.com's failure to renew our agreement upon expiration could
result in substantial additional costs to us in developing or replacing
GoTo.com's search technology. We also entered into a non-exclusive agreement
with InfoSpace.com, Inc., an integrator and aggregator of Internet content, to
provide content for our Web site. The term of our agreement with InfoSpace.com
is two years. However, either party may terminate the agreement on 30 days
written notice in the event of a material breach of the agreement by the other
party. Any errors, delays or failures experienced in connection with these
third-party technologies and services could have a negative effect on our
relationship with our users, could materially and adversely effect our brand and
our business and could subject us to liability to third parties for business
negligence such as defamation or libel. We rely on Jedi Group Inc. to assist us
in developing our database capabilities on a fee for service arrangement. Any
termination of our agreements with these third parties could disrupt our service
to users and would adversely effect our business.






OUR SUCCESS IS DEPENDENT ON OUR ABILITY TO DEVELOP, MAINTAIN AND RAPIDLY SCALE
OUR WEB SITE, NETWORK INFRASTRUCTURE AND SYSTEMS WITHOUT ANY INTERRUPTION IN
FEATURES AND SERVICES


         We seek to generate a high volume of traffic on our Web site.
Accordingly, the satisfactory performance, reliability and availability of our
Web site, processing systems and network infrastructure are critical to our
reputation and our ability to attract and retain large numbers of users who make
our Web site their Internet home.


         Our revenues will depend on the number and duration of visits to our
Web site. Any system interruptions that result in the unavailability of our site
or our ability to offer warrants to acquire our common stock diminish the
attractiveness of our services. We believe it is reasonable to expect periodic
system interruptions. Any substantial increase in the volume of traffic on our
Web site beyond what we have projected will require us to expand and upgrade its
technology, transaction processing systems and network infrastructure. There can
be no assurance that we will be able to accurately project the rate or timing of
increases, if any, in the use of our Web site or expand and upgrade its systems
and infrastructure to accommodate these increases in a timely manner.



         We expect to use internally developed systems to operate our Web site.
We will be required to continually enhance and improve these systems to
accommodate the anticipated use of our Web site. Furthermore, in the future, we
may add additional features and functionality to our site's services that would
result in the need to develop or license additional technologies. Our inability
to develop and further upgrade our existing technology and to add new features
and functionality to our Web site may cause unanticipated system disruptions,
slower response times and degradation in levels of customer service or quality
of visits.


         Our success, in particular our ability to successfully track and
distribute our warrants, successfully provide online content and services, and
appeal to advertisers, sponsors and other revenue generating partners, is
largely dependent on the efficient and uninterrupted operation of our computer
and communications systems. There can be


                                      -12-
<PAGE>   15

no assurance that we will be able in a timely manner to effectively upgrade and
expand our systems or to integrate smoothly any newly developed or purchased
technologies with our existing systems.



WE FACE THE RISKS OF SYSTEMS FAILURES, SUBSTANTIALLY ALL OF WHICH ARE MAINTAINED
BY A SINGLE THIRD PARTY ON WHOM WE DEPEND






         Our success, and in particular our ability to draw high traffic to our
Web site, depends on the efficient and uninterrupted operation of our computer
and communications hardware systems. Substantially all of our computer hardware
for operating our Web site is currently located at the facilities of Verio, Inc.
in Irvine, California. These systems and operations are vulnerable to damage or
interruption from earthquakes, floods, fires, power loss, telecommunication
failures, break-ins, sabotage, viruses, intentional acts of vandalism and
similar events. We do not presently have fully redundant systems, a formal
disaster recovery plan or alternative providers of hosting services and do not
carry sufficient business interruption insurance to compensate us for losses
that may occur. Any damage to, failure of, or compromise of our systems could
result in reductions in, or terminations of, our Web site traffic. In the case
of frequent or persistent system failures, our reputation and name brand could
be materially adversely affected.









SUCCESS OF OUR BUSINESS MODEL COULD BE IMPAIRED IF INTERNET USERS CHOOSE NOT TO
PROVIDE US WITH THE INFORMATION WE REQUIRE TO BECOME MEMBERS BASED ON CONCERNS
ABOUT INTERNET SECURITY AND PRIVACY



         Internet user concerns over the security and privacy of information
transmitted over the Internet may inhibit the growth of the Internet as a whole
and our ability to attract and retain a growing base of users. We cannot predict
whether Internet users will be willing to transmit the confidential information
necessary to identify them with the specificity we are requiring them to provide
to earn warrants. Although we believe that the prospect of receiving equity in
takes.com is a strong incentive for an Internet user to provide us with the
requisite information, an Internet user may nevertheless refuse to divulge his
name, address, date of birth and/or Social Security number and other information
over the Internet. If these security and privacy concerns are widespread, then
we may be unable to meet our expectations of rapidly creating a large base of
users.


         We have a non-disclosure policy displayed on our Web site. Our policy
is not to willfully disclose any individually identifiable information about any
user to a third party without the user's consent. Despite this policy, if third
persons were able to penetrate our network security or otherwise misappropriate
our users' personal information, we could be subject to liability. These claims
could result in litigation. In addition, the Federal Trade Commission and state
regulatory agencies have been investigating Internet companies regarding their
use of personal information. We could incur additional expenses if new
regulations regarding the use of personal information are introduced or if
regulatory agencies choose to investigate our privacy practices.


         To securely transmit confidential information over the Internet, we
expect that we will rely on encryption and authentication technology that we
license from third parties. We cannot predict whether events or developments
will result in a compromise or breach of the methods we intend to use to protect
confidential data transmissions. Moreover, servers used by us may be vulnerable
to computer viruses, physical or electronic break-ins, and similar disruptions.
We may need to expend significant additional capital and other resources to
protect against a security breach or to alleviate problems caused by any
breaches. We cannot assure that we can prevent all security breaches.






WE MAY BE UNABLE TO ESTABLISH OUR BRAND WITH POTENTIAL USERS OR MAINTAIN IT WITH
EXISTING MEMBERS



         We believe that establishing and maintaining our brand will be critical
to attracting and expanding our user base and Web traffic and commerce
relationships. We also believe that the importance of brand recognition will
increase due to the growing number of Internet sites and the extremely low
barriers to entry. If our users do not perceive our services to be of high
quality, or if we alter or modify our brand image, introduce new services or
enter into new business ventures that are not favorably received by our users,
the value of our brand could be diluted and the attractiveness of our Web site
to our users could be decreased.



                                      -13-
<PAGE>   16

WE ANTICIPATE THAT WE MAY NEED TO RAISE ADDITIONAL CAPITAL AND THE TERMS OF ANY
ADDITIONAL FINANCING MAY DILUTE THE VALUE, RIGHTS, PREFERENCES OR PRIVILEGES OF
YOUR COMMON STOCK









         We anticipate that we may require substantial working capital to fund
our business. We currently anticipate that the net proceeds of our initial
public offering will be sufficient to meet our expected needs for working
capital and capital expenditures through at least the next 12 months. However,
we may need to raise additional funds prior to the expiration of this period,
and we anticipate that we may need additional capital subsequent to the
expiration of this period. If we raise additional funds through the issuance of
equity, equity-related or debt securities, any or all of these securities may
have rights, preferences or privileges senior to those of the rights of our
common stock and our stockholders may experience additional dilution. We cannot
be certain that additional financing will be available to us on favorable terms
when required, or at all.



OUR BOARD OF DIRECTORS MAY ISSUE PREFERRED STOCK WITH RIGHTS SUPERIOR TO THOSE
OF COMMON STOCK WITHOUT THE CONSENT OF COMMON STOCKHOLDERS



         After the closing of our initial public offering, our board of
directors will have the authority to issue up to 20,000,000 shares of preferred
stock without any further vote or action by common stockholders. Our board may
also determine the price, rights, preferences and privileges of preferred stock.
The rights of our common stockholders would be subject to, and may be adversely
affected by, the rights of any preferred stockholders. The issuance of preferred
stock with special voting or other rights could negatively impact the market
value of our common stock.



OUR REVENUES MAY BE SIGNIFICANTLY LESS THAN WE ANTICIPATE IF OUR USERS FAIL TO
EMBRACE THE MEMBERSHIP AWARD PROGRAM





         Our success depends on the acceptance of our business model for
awarding warrants to our users. We expect our membership award program to
generate significant interest in our Web site and to create a large and loyal
user base. If our membership award program is not sufficient to generate traffic
to our Web site, our user base will not be as large as we expect and our
revenues from advertisers, sponsors and others could be significantly less than
expected.


WE ARE SUBJECT TO RISKS ASSOCIATED WITH OUR DEPENDENCE ON THE INTERNET AND
INTERNET INFRASTRUCTURE DEVELOPMENT


         Our success will depend in large part on continued growth in, and use
of, the Internet. There are critical issues concerning the use of the Internet
which remain unresolved. The issues concerning the use of the Internet which we
expect to affect the development of the market for our services include:

         -        security;

         -        reliability;

         -        cost;

         -        ease of access;

         -        quality of service; and

         -        increases in bandwidth availability.

         If the Internet develops more slowly than we expect, it will adversely
affect our business. In addition, companies that control access to the Internet
through network access or Web browsers could promote our


                                      -14-
<PAGE>   17
competitors or cause substantial roadblocks to our entrance and growth within
the Internet market. Either of these developments could adversely affect our
business.


OUR INABILITY TO KEEP UP WITH TECHNOLOGICAL CHANGE AND ENHANCE THE FEATURES AND
FUNCTIONALITY OF OUR WEB SITE TO THE SATISFACTION OF OUR USERS COULD DELAY OR
PROHIBIT OUR SUCCESS





         To remain competitive, we must continue to enhance and improve the
functionality and features of our Web site. The Internet and the online services
industry are rapidly changing. If competitors introduce new products and
services embodying new technologies, or if new industry standards and practices
emerge, our existing Web site and proprietary technology and systems may become
obsolete. Our future success will depend on our ability to do the following:

         -        both license and internally develop leading technologies
                  useful in our business;

         -        enhance our existing Web site and online informational
                  services;

         -        develop new services and technologies that address the
                  increasingly sophisticated and varied needs of our prospective
                  users; and

         -        respond to technological advances and emerging industry
                  standards and practices on a cost- effective and timely basis.

         The development of our Web site and other proprietary technology
entails significant technical and business risks. We may use new technologies
ineffectively or we may fail to adapt our Web site, database systems and network
infrastructure to our users' requirements or emerging industry standards. If we
face material delays in introducing new services, products and enhancements, our
existing and prospective users may forego the use of our services and use those
of our competitors.


OUR STEPS TO PROTECT OUR TRADEMARKS, PROPRIETARY RIGHTS AND DOMAIN NAMES MAY BE
INADEQUATE






         We regard our anticipated copyrights, service marks, trademarks, trade
dress, trade secrets and similar intellectual property as critical to our
success. We intend to rely on trademark and copyright law, trade secret
protection and confidentiality and/or license agreements with our employees,
users, partners and others to protect our proprietary rights. Effective
trademark, service mark, copyright and trade secret protection may not be
available in every country in which we may expand to provide services online.
Therefore, the steps we take to protect our proprietary rights may be
inadequate.



         We currently hold various Web domain names relating to our brand,
including the "takes.com" domain name. The acquisition and maintenance of domain
names generally are regulated by governmental agencies and their designees and
this regulation is subject to change. Governing bodies may establish additional
top-level domains, appoint additional domain name registrars or modify the
requirements for holding domain names. As a result, we may be unable to acquire
or maintain relevant domain names in all countries in which we intend to conduct
business. Furthermore, the relationship between regulations governing domain
names and laws protecting trademarks and similar proprietary rights is unclear.
Therefore, we may be unable to prevent third parties from acquiring domain names
that are similar to, infringe upon or otherwise decrease the value of our
trademarks and other proprietary rights.






THE ADOPTION OR MODIFICATION OF LAWS OR REGULATIONS RELATING TO THE INTERNET AND
TO OUR DISTRIBUTION OF EQUITY OVER THE INTERNET COULD ADVERSELY AFFECT OUR
BUSINESS



         We are not currently subject to direct regulation by any government
agency, other than regulations applicable to businesses generally, and there are
currently few laws or regulations directly applicable to access to commerce on
the Internet. However, due to the increasing popularity and use of the Internet,
a number of legislative



                                      -15-
<PAGE>   18

and regulatory proposals are under consideration by federal, state, local and
foreign governmental organizations. Laws or regulations may be adopted with
respect to the Internet including user privacy, taxation, infringement, pricing,
quality of products and services and intellectual property ownership. The
adoption of any laws or regulations of this type may decrease the growth in the
use of the Internet, which could in turn decrease the demand for our online
services, increase our cost of doing business, or otherwise negatively affect
our business. Moreover, the applicability to the Internet of existing laws
governing issues such as property ownership, copyright, trademark, trade secret,
obscenity, libel and personal privacy is uncertain and developing. Any new
legislation or regulation, or application or interpretation of existing laws
could hamper the growth of the Internet and decrease its acceptance as a
communications and commercial medium. In addition, a number of proposals have
been made at the federal, state and local level that would impose additional
taxes on the sale of goods and services over the Internet and some states have
taken measures to tax Internet-related activities. Further, our strategy of
attracting and building a loyal user audience based upon equity sharing is new
and different. The novelty of this strategy and its duplication by other online
companies may result in heightened scrutiny of the concept and more stringent
regulations concerning its use, the rights of our users and our obligations to
them.









WE COULD GET SUED FOR INFORMATION APPEARING ON OUR WEB SITE. DEFENDING A LAWSUIT
COULD BE EXPENSIVE, TIME CONSUMING AND DAMAGING TO OUR REPUTATION.



         We believe that our future success will depend in part upon our ability
to deliver compelling informational content to our users. As a publisher of
online content and because materials may be downloaded by users of our Web site
and subsequently distributed to others, there is a potential that claims will be
made against us for defamation, negligence, copyright or trademark infringement,
personal injury or other theories based on the nature, content, publication and
advertising of downloaded materials. In the past, plaintiffs have brought claims
based on Web site content and sometimes successfully litigated them against
online services. These claims might include, among others, that by directly or
indirectly providing hyperlink text links to Web sites operated by third
parties, or because our users can carry a portion of our site to another site
because of our frame-based technology, we are liable for copyright or trademark
infringement or other wrongful actions by third parties in their Web sites. It
is also possible that if any third-party content provided on our Web site
contains errors, third parties could make claims against us for losses incurred
in reliance on that content. Even to the extent claims based on third-party
content do not result in liability, we could incur significant costs in
investigating and defending against these claims. If we were found liable for
information carried on or disseminated through our Web site, we may be required
to implement measures to reduce our future exposure to liability, including the
expenditure of substantial resources, that may limit the attractiveness of our
services to users. Although we intend to carry general liability insurance, our
insurance may not cover claims of these types or may be inadequate to indemnify
us for all liability that may be imposed on us. If we face liability,
particularly liability that is not covered by our insurance or is in excess of
our insurance coverage, then our reputation and our business may suffer.






OUR SUCCESS DEPENDS ON THE PERFORMANCE OF EXISTING KEY PERSONNEL AND ON OUR
ABILITY TO ATTRACT AND RETAIN ADDITIONAL PERSONNEL



         Our future success depends upon retaining the services of Joel W.
Cohen, our President and Chief Executive Officer, and attracting and retaining
executive officers, information systems personnel and other key sales, marketing
and support personnel, whom we will hire following our initial public offering.
The ability of executive management and these other key personnel, the majority
of whom will be newly hired, to effectively work together is critical to our
success. None of our officers or key employees, including Mr. Cohen, are bound
by an employment agreement for any specific term and we do not expect to bind
officers or key employees in the future. We anticipate that these current and
future officers will have an at-will employment relationship. We do not have
"key person" life insurance policies covering any of our employees.






YEAR 2000 RISKS MAY ADVERSELY AFFECT US AND OUR THIRD-PARTY SERVICE PROVIDERS,
VENDORS AND USERS



         Many existing computer programs use only two digits to identify a year.
These programs were designed and developed without addressing the impact of the
upcoming change in the century. If not corrected, many computer software
applications could fail or create erroneous results by, at or beyond the year
2000. Our business



                                      -16-
<PAGE>   19

will be largely dependent on software and computer technology potentially
subject to year 2000 issues including the software we use to create and provide
our Web site's content, our interaction with warrant holders, database retrieval
and processing functions, firewalls, security, monitoring and back-up
capabilities. Because we are a young company still in the process of developing
our systems, we intend to obtain only software, computer technology and other
services from third-party providers that can guarantee year 2000 compliance.
However, guarantees of year 2000 compliance may be impossible or too costly to
obtain and we may find it necessary to obtain software or hardware which could
experience a failure due to year 2000 issues. We also anticipate being dependent
on telecommunications vendors to maintain connectivity to our network and,
potentially, traditional third-party carriers to deliver written communications
to our users.



OUR OFFICERS AND DIRECTORS WILL BE ABLE TO SUBSTANTIALLY INFLUENCE MATTERS
REQUIRING STOCKHOLDER APPROVAL


         Executive officers, directors and entities affiliated with them will,
in the aggregate, beneficially own approximately 58.1% of our outstanding common
stock following the completion of our initial public offering. These
stockholders, if acting together, would be able to significantly influence all
matters requiring approval by our stockholders, including the election of
directors and the approval of mergers or other business combination
transactions.


THE OWNERSHIP INTEREST OF A PURCHASER PARTICIPATING IN OUR INITIAL PUBLIC
OFFERING WILL BE IMMEDIATELY AND SUBSTANTIALLY DILUTED



         The initial public offering price of our common stock is substantially
higher than the net tangible book value per share outstanding share. Purchasers
of common stock in our initial public offering will suffer immediate and
substantial dilution of $6.64 per share in the net tangible book value per share
of our common stock from the public offering price. After the completion of our
initial public offering, purchasers of our common stock will have contributed
95% of our capital, but will only own 18% of our outstanding common stock.



                                      -17-
<PAGE>   20
                                 USE OF PROCEEDS

         We estimate that the net proceeds from the sale of the 2,825,000 shares
of our common stock in our initial public offering will be $20.4 million ($23.6
million if the underwriters exercise their over-allotment option in full),
assuming an initial public offering price of $8 per share after deducting the
underwriting discount and estimated offering expenses payable by us. We intend
to use the net proceeds from our initial public offering approximately as
follows:


         -        $6.0 million for developing and acquiring content for our Web
                  site;



         -        $4.0 million for advertising and marketing;



         -        $1.5 million for production hardware and bandwidth;



         -        $2.0 million for advanced Web site development; and



         -        the remaining $6.9 million for general corporate purposes,
                  principally working capital and operating expenses (or $10.1
                  million if the underwriters exercise their over-allotment
                  option in full).


We may change the allocation of these amounts if market or competitive factors
change from those that we anticipate.

                                 DIVIDEND POLICY

         We have never declared or paid cash dividends on our common stock. We
currently intend to retain all available funds and any future earnings for use
in the operation and expansion of our business, and do not anticipate paying any
cash dividends in the foreseeable future.

                                 CAPITALIZATION


         The following table shows our capitalization as of March 31, 1999 on an
actual basis and on an as adjusted basis to reflect the receipt and use of net
proceeds from the sale of 2,825,000 shares of our common stock at an assumed
public offering price of $8 per share:



<TABLE>
<CAPTION>
                                                          As of March 31, 1999
                                                   ----------------------------------
                                                      Actual          As Adjusted (1)
                                                   ------------       ---------------
<S>                                                <C>                <C>
Stockholders' equity
      Common stock, par value $0.001 per
        share, 30,000,000 shares authorized,
        12,900,000 issued and outstanding,
        actual; 15,725,000 issued and
      outstanding pro forma                        $     12,900        $     15,725
      Additional paid-in-capital                      1,165,718          21,580,893
      Deficit accumulated during the
      development stage                                (197,520)           (197,520)
                                                   ------------       ------------
           Total stockholders' equity              $    981,098        $ 21,399,098
                                                   ============        ============
</TABLE>



(1)   The effects of the exercise of the 300,000,000 warrants by our Web site
      users, the issuance of the 10,000,000 shares of common stock reserved for
      issuance upon exercise of those warrants, the exercise by the underwriters
      of their over-allotment option of 423,750 shares of common stock and the
      exercise by the underwriters of their



                                      -18-
<PAGE>   21

      warrants to purchase 282,500 shares of common stock have not been
      presented on a pro forma basis because these amounts cannot be reasonably
      estimated.



                                      -19-
<PAGE>   22
                                    DILUTION

         Our net tangible book value as of March 31, 1999 was approximately $1.0
million or $0.08 per share. Net tangible book value per share represents the
amount of our total tangible assets reduced by the amount of our total
liabilities and divided by the total number of shares of common stock
outstanding. Dilution in net tangible book value per share represents the
difference between the amount per share paid by purchasers of shares of common
stock in our initial public offering and the net tangible book value per share
of common stock immediately after the completion of our initial public offering.
After giving effect to the sale of the 2,825,000 shares of common stock offered
by us at an assumed initial public offering price of $8 per share, and after
deducting the underwriting discount and estimated initial public offering
expenses payable by us, our pro forma net tangible book value at March 31, 1999
would have been approximately $21.4 million or $1.36 per share of common stock.
This represents an immediate increase in net tangible book value of $1.28 per
share to existing stockholders and an immediate dilution of $6.64 per share to
new investors of common stock. The following table illustrates this dilution on
a per share basis:

<TABLE>
<S>                                                                                         <C>        <C>
         Assumed initial public offering price per share................................               $   8.00
              Net tangible book value per share before the offering.....................    $   0.08
              Increase per share attributable to new investors..........................        1.28
                                                                                            --------
         Pro forma net tangible book value per share after the initial
          public offering (1)...........................................................                   1.36
                                                                                                       --------
         Dilution per share to new investors............................................               $   6.64
                                                                                                       ========
</TABLE>



(1)      The effects of the exercise of the 300,000,000 warrants by Web site our
         users, the issuance of the 10,000,000 shares of common stock reserved
         for issuance upon exercise of those warrants, the exercise by the
         underwriters of their over-allotment option of 423,750 shares of common
         stock and the exercise by the underwriters of their warrants to
         purchase 282,500 shares of common stock have not been presented on a
         pro forma basis because these amounts cannot be reasonably estimated.



         The following table summarizes as of March 31, 1999, on the as adjusted
basis described above, the number of shares of common stock purchased from us by
existing stockholders and investors in our initial public offering, the total
consideration we received and the average price per share paid by existing
stockholders and by investors in our initial public offering (before deducting
the underwriting discount and estimated initial public offering expenses payable
by us):

<TABLE>
<CAPTION>
                                        Shares Purchased         Total Consideration
                                     ----------------------    -----------------------    Average Price
                                       Number    Percentage       Amount    Percentage      Per Share
                                     ----------  ----------    -----------  ----------    -------------
<S>                                  <C>         <C>           <C>          <C>           <C>
Initial Public Offering Investors     2,825,000      18%       $22,600,000      95%           $8.00
Existing Stockholders                12,900,000      82          1,178,618       5              .09
                                     ----------     ---        -----------     ---
Total                                15,725,000     100%       $23,778,618     100%
                                     ==========     ====       ===========     ===
</TABLE>


                                      -20-
<PAGE>   23
                            SELECTED FINANCIAL DATA


         In the table below, we provide you with selected financial data of
takes.com. We have prepared this information using our historical financial
statements for the period from March 16, 1999 (inception) through March 31,
1999.


         When you read this selected financial data, it is important that you
read along with it the historical financial statements and related notes
included in this prospectus, as well as the section of this prospectus titled
"Management's Discussion and Analysis of Financial Condition and Results of
Operations." Historical results are not necessarily indicative of future
results.


<TABLE>
<CAPTION>
                                                    PERIOD FROM MARCH 16,
                                                   1999 (INCEPTION) THROUGH
                                                        MARCH 31, 1999
                                                   ------------------------
<S>                                                <C>
STATEMENT OF OPERATIONS DATA

Revenues                                                 $         --

Costs and expenses:

      Selling, general and administrative                $     18,902
      Research and development                                178,618
                                                         ------------
                                                              197,520
                                                         ------------
  Net loss                                               $   (197,520)
                                                         ============

  Basic and diluted net loss per share                   $      (0.02)
                                                         ============

  Weighted average shares used in calculating
      basic and diluted net loss per share                 11,784,470
                                                         ============
</TABLE>



<TABLE>
<CAPTION>
                              AS OF
                          MARCH 31, 1999
<S>                       <C>
BALANCE SHEET DATA

Cash                       $       --

Working capital               981,098

Total assets                1,004,228

Stockholders' equity          981,098
</TABLE>


                                      -21-
<PAGE>   24
                     MANAGEMENT'S DISCUSSION AND ANALYSIS OF
                  FINANCIAL CONDITION AND RESULTS OF OPERATIONS

OVERVIEW


         We are a newly formed development stage company poised to launch a
gateway to the Web with a strategy for attracting and sustaining a broad and
loyal base of Internet users. Our strategy is to award Internet users one
warrant exercisable for our common stock when they register with us. After
registering with us, members will receive one warrant each day they visit our
Web site. In the future, we may award warrants to members who use our Web site
for extended periods of time. Initially, we will award warrants exercisable for
our common stock on a 30 for one basis. By awarding our members an equity
interest in takes.com, we expect to foster a strong sense of personal loyalty
and corporate ownership among our members. Although our Web site is available to
users, we will not offer or issue warrants until our registration statement is
declared effective.



         In January 1999, our founders began developing the business concept for
takes.com. Our founders subsequently contacted Silvervision Entertainment Group,
LLC to assist in developing our infrastructure and Web site. Since January 1999,
our operating activities have focused primarily on the development, acquisition
and configuration of the necessary software and computer infrastructure. We have
also focused on initial planning and development of our Web site, operations and
capital raising activities. In March 1999, we formally incorporated and our
founders contributed all of their intellectual property rights relating to our
business concept as well as the value of their services to us. Effective as of
March 31, 1999, Silvervision transferred to us all of its right, title and
interest in our Web site and the technology associated with it. Although we had
contracted with them to develop the Web site on our behalf, until the rights to
the site are formally assigned to us, the rights to the site could be claimed by
Silvervision as the Web site developer. Two of Silvervision's principals also
granted us an option to purchase their collective 33.4% interest in Illusion
Networks, LLC which owns interactive video technology for Internet applications
that could be of value to us in the future. The grant of this option is subject
to the consent of Silvervision, the third member of Illusion Networks. These
principals of Silvervision received 900,000 shares of our common stock in
exchange for their grant of the Illusion Networks option and Silvervision's
development of, and transfer of its interest in, our Web site. See "Related
Party Transactions." For the month of April 1999, we paid Silvervision in cash
for their continuing development services. Beginning on May 1, 1999, the
individual employees of Silvervision working on our site development became our
employees and were no longer employees of Silvervision. We have also engaged the
Jedi Group to develop our database architecture in exchange for cash payments.
Our Web site has been available since June 28, 1999. However, we will not offer
or issue warrants to users until our registration statement is declared
effective. To date, we have not generated any revenues.



         We have funded our activities to date primarily from exchanges of our
common stock for services performed for us by our principals and through service
arrangements with Silvervision and private sales of our common stock. We sold
3,000,000 shares of our common stock for a total of $1.0 million in a private
placement in March 1999.



         We may require substantial capital to continue development activities,
to deliver our concept and to commence sales and marketing efforts. While we
believe that the net proceeds from our initial public offering will be
sufficient to develop and deliver our product to Internet users, the continued
development and expansion of our Web site as well as the ongoing costs
associated with development of our computer systems and software, future
research, sales and marketing, funding of acquisitions or other strategic
arrangements, and the cost of attracting qualified personnel may require
additional funding. The costs associated with our continued expansion and
development are significant and may be in excess of our expectations. Our
continued expansion and development may be predicated upon our ability to access
additional capital or other strategic arrangements to fund our expansion and
development activities.



         We expect our future revenues to be generated primarily from
arrangements and agreements with advertisers, sponsors and content providers. We
have entered into an agreement with GoTo.com to provide our users with Internet
search capabilities. Our relationship with GoTo.com is non-exclusive. We have
also entered



                                      -22-
<PAGE>   25

into an agreement with InfoSpace.com, an integrator and aggregator of Internet
content, to provide us with content. In addition, we have entered into affiliate
relationships with approximately 40 online retailers and service providers who
will pay us either a commission or a flat fee for purchases of their products
and services made by persons accessing their Web sites from our site. We expect
to initially rely upon a third party to sell advertising space on our Web site.
We believe that our strategy for attracting new and repeat users to our Web
site, combined with data gathered about these users, will provide attractive
marketing opportunities for advertisers, sponsors, content providers and
electronic merchants. We base our business model on our ability to attract and
retain a loyal user base, and the generation of revenue from sources whose
sponsorship of our business is predicated upon user traffic. We believe we will
need to constantly expand and improve the content of and features offered by our
Web site to continue to attract users, and we will need to develop a significant
marketing and sales effort to reach our potential revenue sources. We anticipate
that revenue will not be sufficient to cover our operating costs in the near
future and we expect to incur significant losses. While we are cautious of
developing a corporate overhead structure in advance of generating any revenue
to cover costs, we believe the installation of a minimum level of infrastructure
components is necessary for our early stage growth. We can offer no assurance
that our business model will succeed or that sufficient revenue can be generated
to cover our costs of operations.



         As of March 31, 1999, we had deficit accumulated during the development
stage of $197,520 and we anticipate that we will incur net losses for the
foreseeable future. The extent of these losses will depend, in part, on the
amount and rates of growth in our revenue from advertisers, sponsors, content
providers and electronic merchants. We expect our operating expenses to increase
significantly, especially in the areas of sales and marketing and brand
promotion. As a result, we will need to generate significant revenue if
profitability is to be achieved. We believe that our operating results since
inception are not meaningful and that the results for any period should not be
relied upon as an indication of future performance. To the extent that revenue
does not grow at anticipated rates or that increases in our operating expenses
precede or are not subsequently followed by commensurate increases in revenue,
or that we are unable to adjust operating expense levels accordingly, our
business, results of operations and financial condition will be materially and
adversely affected. There can be no assurance that our operating losses will not
increase in the future or that we will ever achieve or sustain profitability.
See "Risk Factors--We Cannot Predict Our Success Because We Lack an Operating
History" and "--We Anticipate Significant Losses and Negative Cashflow in the
Foreseeable Future."


RESULTS OF OPERATIONS


         We have a limited operating history on which to base an evaluation of
our business and prospects. You must consider our prospects in light of the
risks, expenses and difficulties frequently encountered by companies in their
early stage of development, particularly companies dependent upon the relatively
new and rapidly evolving Internet environment. Our risks include, but are not
limited to, an evolving and unpredictable business model and proper management
of growth. To address these risks, we must, among other things, maintain and
expand our user base, implement and successfully execute our business and
marketing strategy, continue to develop and upgrade our technology and our Web
site, provide superior customer service and convenience, respond to competitive
developments, and attract, retain and motivate qualified personnel. We cannot
assure anyone that we will be successful in addressing these risks, and our
failure to do so could have a material adverse effect on our business, financial
condition and results of operations.



         Our losses from inception include $178,618 of costs incurred by our
founding stockholders in the form of direct expenses paid by them prior to our
inception through March 31, 1999. The $178,618 of direct expenses incurred by
our founding stockholders consisted primarily of payroll costs to begin the
development of our Web site and content based on the actual amounts that were
paid by our founders at their historic cost basis.


LIQUIDITY AND CAPITAL RESOURCES


         To date, we have raised capital amounting to approximately $1,000,000
through a private placement of our common stock and received the benefit of cash
payments made by our founding stockholders amounting to approximately $178,618.
We do not expect to incur significant capital commitments until we have
successfully



                                      -23-
<PAGE>   26

completed our initial public offering. We currently anticipate that the net
proceeds of our initial public offering will be sufficient to meet our
anticipated needs for working capital and capital expenditures through at least
the next 12 months. However, additional capital could be required in the next
twelve months if unexpected costs arise or if we pursue ventures that enhance or
accelerate our business development such as acquisitions of content providers,
search engines or other businesses. If additional capital requirements arise, we
may need to raise additional funds sooner than expected. If we raise additional
funds through the issuance of equity, equity-related or debt securities, these
securities may have rights, preferences or privileges senior to those of the
rights of our common stock holders, who would then experience dilution. We
cannot be certain that additional financing will be available to us on favorable
terms when required, or at all. We may require additional capital following the
twelve months after our initial public offering.



         Concurrently with the closing of our initial public offering of our
common stock, we will begin issuing our members warrants to receive shares of
our common stock. The warrants will be issued under our membership award
program, and the warrants will first be exercisable at any time after 180 days
from the closing of our initial public offering. We estimate that the shares
underlying the warrants we have registered are sufficient to last at least 12
months from the closing of our initial public offering. Unexpectedly high
volumes of users visiting our site could materially alter our projections of the
sufficiency of the number of shares we have reserved for the conversion of
warrants. We anticipate registering additional warrants and shares of common
stock in the future to meet the needs of our model for issuing equity to users.
Registration of additional warrants and common stock will have a dilutive effect
on existing stockholders. We reserve the right to issue, or not to issue,
additional warrants and common stock, determine future conversion ratios of
warrants, or to abandon our membership award program.


WE DEPEND ON OUR MANAGEMENT INFORMATION SYSTEM; YEAR 2000 COMPLIANCE


         Many existing computer programs use only two digits to identify a year.
These programs were designed and developed without addressing the impact of the
upcoming change in the century. If not corrected, many computer software
applications could fail or create erroneous results by, at or beyond the year
2000. Our business will be largely dependent on software and computer technology
potentially subject to year 2000 issues including the software we use to create
and provide our Web site's content, our interaction with warrant holders,
database retrieval and processing functions, firewalls, security, monitoring and
back-up capabilities. Because we are a young company still in the process of
developing our systems, we intend to obtain only software, computer technology
and other services from third-party providers that can guarantee year 2000
compliance. However, guarantees of year 2000 compliance may be impossible or too
costly to obtain and we may find it necessary to obtain software or hardware
which could experience a failure due to year 2000 issues. We also anticipate
being dependent on telecommunications vendors to maintain connectivity to our
network and, potentially, traditional third-party carriers to deliver written
communications to our users.



         As we develop our Web site and our corporate infrastructure, we intend
to ensure that all software, hardware and proprietary operating code we develop
is year 2000 compliant. Substantially all of our hardware and software was
purchased subsequent to March 31, 1999. Prior to March 31, 1999, we used
hardware and software owned by one of our founding stockholders to begin the
development of our Web site. Our servers and their operating systems are
certified by their manufacturer, Sun Microsystems, as Tier 1 compliant, or year
2000 compliant at the time of their release. In addition, we have reasonable
assurances from the manufacturers that the software we used to develop our Web
site and database engine, including Oracle 8 and Apache Web Server, is year 2000
compliant. We will continue to pursue assurances of year 2000 compliance from
manufacturers of the hardware and software used to develop our site and
infrastructure. In addition, Verio, the third-party host of our network servers,
has provided us with reasonable assurances of its year 2000 compliance. We also
believe the proprietary operating code we developed is year 2000 compliant. We
do not anticipate spending material amounts on year 2000 compliance.


         We will conduct a formal audit of our internal systems in August 1999
once they are more fully developed. After our internal year 2000 compliance
audit, we may be required to modify or replace significant portions of our
software so that our systems will function properly with respect to dates in
2000 and beyond. We may experience


                                      -24-
<PAGE>   27
potential systems interruptions or delays in services if we are unable to make
required modifications or conversions in a timely and cost-effective manner or
if there is a malfunction in our systems. Further, if we fail to successfully
resolve these issues, some or all of our operations may shut down, which would
have a material adverse affect on our business.

         We have not yet fully developed a comprehensive contingency plan to
address situations that may result if we are unable to achieve year 2000
readiness for our critical operations. We are developing a detailed contingency
plan which we expect to be completed and expanded as necessary during the second
half of 1999. However, our contingency plan may not adequately address all year
2000 issues we may face. Our failure to develop and implement, if necessary, an
appropriate contingency plan could materially adversely affect our business and
results of operations.


                                      -25-
<PAGE>   28
                                   THE COMPANY


         takes.com is an early stage company that has developed the takes.com
Web site to serve as a portal to the World Wide Web. We believe we have
developed a portal which is unique, useful and customizable and for which we
have initiated our membership award program as a strategy for attracting and
sustaining a broad and loyal user base. Under our membership award program,
visitors to our Web site earn equity in takes.com for accessing and using our
takes.com Web site. Upon registering on our Web site, users will become members
and will be issued a warrant which is exchangeable for our common stock.
Subsequently, members may earn additional warrants each day that they visit
takes.com. In the future, we may award warrants to users who use our Web site
for extended periods of time. We also intend to hold periodic contests,
promotions and other events which will permit our members to receive additional
warrants. Warrants will initially be exercisable on the basis of 30 warrants for
one share of stock. We believe that by combining equity ownership in takes.com
with a high quality, content-rich portal site, we will build and sustain a large
cooperative community of users whose interests will be uniquely aligned with
ours and those of our advertisers, sponsors and other revenue generating
partners. We intend to encourage development of a cooperative community among
our users in the future by providing forums for moderated discussions of current
issues, soliciting content from our users and providing members-only promotions.



         Although our Web site is available to users, we will not offer or issue
warrants until our registration statement is declared effective. Users may
access any Internet site from takes.com including leading sites and search
engines such as Yahoo!, Excite, Lycos and others. The initial roll out of the
takes.com Web site will serve as a platform for us to further expand our content
and service offerings, which we believe will further enhance our site. We
believe the takes.com Web site will become the home page of choice for our
users. The takes.com Web site includes, among other things, search capabilities,
useful and in-depth content and a customizable personal home page feature. Our
frame-based mechanism allows our users to carry a portion of our site's features
with them as they travel the Internet.



         By issuing our users equity in takes.com, we expect to rapidly build
and sustain a large and loyal cooperative community of users and to develop
brand recognition around takes.com. We intend to educate our members that the
value of takes.com, and therefore their warrants, is largely dependent upon our
ability to generate advertising revenues and override revenues generated by
electronic commerce. We believe that by aligning our interests with those of our
members, we will be able to deliver a large audience to our advertisers,
sponsors and other revenue generating partners. Delivering a large audience is
essential to attracting advertising and sponsorship revenues. If we are
successful in creating a large and loyal user base with our membership award
program, we expect to be required to spend significantly less on advertising and
sales expenses related to promotion of our Web site.


GROWTH OF THE INTERNET


         The Internet enables millions of people worldwide to interact, share
and access information, conduct business and be entertained electronically. The
online company eMarketer estimates that at year-end 1998, the number of
Americans using the Internet was approximately 47 million, and that
approximately 24.4 million, or 24.2%, of U.S. households were connected to the
Internet. Further, eMarketer estimates that the number of Americans using the
Internet will grow to approximately 85 million by the end of 2002 and that the
number of U.S. households connected to the Internet will increase to
approximately 43% of all U.S. households, or a total of approximately 44 million
households. According to eMarketer, the U.S. represented approximately 62% of
the estimated worldwide Internet users at mid-year 1998.


INTERNET AS AN ADVERTISING MEDIUM


         The rapidly increasing popularity and acceptance of the Internet
represents an enormous opportunity for businesses to reach consumers and conduct
commerce over the Internet. The commercial potential of the Internet has
resulted in a proliferation of Web sites through which businesses, communities,
media companies, news services, affinity groups and individuals seek to inform,
entertain, communicate and conduct business with Internet



                                      -26-
<PAGE>   29

users worldwide. According to eMarketer, there were approximately 2.2 million
registered domain names, or Web pages, registered at year-end 1998 and eMarketer
estimates that by the year 2000 there will be approximately 3.95 million
registered domain names. This rapid growth in the number of Web sites and the
wide array of content associated with them has caused the emergence of numerous
portals, integrated online services through which users can access a wide range
of information and service providers and Internet search engines and
directories.



         The Internet provides a medium in which advertisers can develop
one-to-one relationships with potential customers worldwide without making
significant investments in traditional infrastructure such as retail outlets,
vendor networks and sales personnel. The Internet is distinguished from
traditional media outlets because of a lack of geographic or temporal
limitations, real-time access to dynamic and interactive content, and
instantaneous communication with a single individual or with groups of
individuals. To market their products and services, advertisers seek outlets
where they may obtain demographic information about the users and which provide
a large number of users who spend at least a minimum amount of time at a
particular site. According to eMarketer, online advertising spending exceeded
$1.5 billion in 1998 and is projected to rise to approximately $8.0 billion in
2002.


BUSINESS STRATEGY


         By offering our Web site users an equity stake in takes.com, we believe
we will foster a sense of ownership and community and create a home page
environment that our members will regularly utilize as their Internet gateway.
With our membership award program allowing users to become owners of takes.com,
we intend to:



         DEVELOP AND GROW OUR USER BASE. We believe that building awareness of
takes.com and the ability to become a stockholder in our company are critical to
our success. We intend to build our user base and, correspondingly, our brand
value aggressively. We will initially market our site with promotions including
traditional advertisement and press exposure. We also believe that our user base
will grow significantly by word-of-mouth. We believe that our membership award
program will generate a substantial amount of repeat traffic and new users.



         PROVIDE TARGETED MARKET OPPORTUNITIES FOR SPONSORS AND ADVERTISERS. To
become a member and receive warrants, a visitor must register in our membership
award program and provide his or her name, address and other demographic
information. We expect this information to be valuable to us and to prospective
advertisers and sponsors in developing targeted marketing opportunities. In
addition, users may be asked for additional information each day prior to
receiving their warrant. As the number of our users grows, we believe we will be
able refine and categorize the data we collect about our users. We believe the
data will enable us to attract advertisers wishing to reach a large member base
to whom they can effectively target products and services. We also intend to
build a team of specialists experienced in sales and marketing to advertisers,
sponsors, electronic merchants and other revenue generating sources and we
believe we will be offering a large and loyal user base to these sources.



         CREATE USER LOYALTY. We believe that the concept of earning equity in
takes.com for visiting our site will provide a powerful platform for developing
user loyalty. We intend to educate our users that the value of takes.com and,
therefore, their equity ownership, is largely dependent upon revenue generated
from advertisers, sponsors, content providers and others seeking our users'
audience and, thus, the advertising revenues they can provide. In addition, we
expect to generate significant revenue from fees generated pursuant to
arrangements with electronic shopping and fulfillment sites. The following are
necessary to attract revenue sources:


         -      high Web site traffic volume;

         -      a large base of registered members;

         -      growth in user base;

         -      repeat usage of Web site;


                                      -27-
<PAGE>   30
         -      high volume of Web pages viewed;


         -      extended Web site visits;


         -      information about and preferences of our members; and

         -      information on results generated from advertising at our Web
                site.


         By educating our members of the importance of attracting revenue
sources and the factors important to those sources, we believe that we will
encourage our members to make our customizable home page site their gateway to
the Internet. Through their understanding of the importance of revenue
generation to the value of their interest in takes.com, we believe that we will
foster a sense of ownership and create a user community that will patronize our
advertisers and electronic commerce partners and maximize time spent at our
site. We expect our membership award program to be the initial draw which will
cause our users to use takes.com as a portal to the Internet. We expect our
future content and strategic partnerships to cause our users to use takes.com as
their home page of choice.



         ENHANCE OUR WEB SITE'S FEATURES AND FUNCTIONALITY. We believe that a
combination of highly advanced functionality and performance and depth of
commercially available content is critical to the commercial success of our
takes.com site. We are committed to site reliability and accessibility, and
intend to make continuous enhancements to our technology, such as upgrading and
expanding server and networking infrastructure, increasing fault tolerance,
maintaining backup and storage capacity and improving Internet connections. We
believe our frame-based technology is a key feature of our site. In addition, we
intend to increase the efficiency of our database processing and the
sophistication of the marketing-specific information within our databases.



         DEVELOP EXTRAORDINARY CONTENT. Initially, much of the content of
takes.com will be provided by third parties. Following the completion of our
initial public offering, we intend to develop and offer additional content and
to integrate this content with additional third-party content and services. We
intend to develop unique, extraordinary content which will further enhance the
appeal of takes.com, attract additional users and enhance the development of our
brand. This content will be designed with our user demographics in mind and we
expect that our users, in fostering the cooperative spirit of takes.com, will
contribute to this additional content. We expect to establish editorial boards
to review member contributed content.



         USE BUSINESS MODEL FOR COMPANY EXPANSION. We believe that our business
model, making our members equity owners in takes.com, provides a number of
competitive advantages over other Internet sites and portals. We believe that we
can use this model to expand our business and our member base. We believe
possibilities for acquisition or development of content, services, search
capabilities, strategic partnerships and other avenues of growth are
significant, will further enhance the value of our Web site to our members and
will contribute to the development of our brand name and our member base. We
intend to immediately and aggressively pursue growth opportunities.


THE TAKES.COM SITE

         Our takes.com Web site is designed to be a user friendly, content-rich,
customizable Internet portal. Portals are online sites from which Internet users
can access a wide range of information and services without having to navigate
through numerous other sites. Our site will offer traditional portal service
offerings including aggregated third-party content, search capabilities and
links to other Web sites. Initially, our Web site will include, among other
things:


         -      search capabilities through GoTo.com, a search engine, as part
                of our "Explore the Web" section;



         -      content provided through InfoSpace.com, a third party aggregator
                and integrator of content;



                                      -28-
<PAGE>   31

         -      original editorial commentary or "takes" on specific subjects;



         -      content categories allowing our members and others to obtain
                information regarding a broad range of subjects;



         -      a customizable personal home page containing features which will
                allow members to personalize their page by using, among other
                things, customized pull-down menus, hyperlinks to Web sites
                selected by the member and information on their holdings of our
                warrants and common stock; and



         -      a frame-based mechanism which provides our users with the
                ability to carry a portion of the functionality of our Web site
                with them as they travel the Web. The frame will carry our logo,
                navigation buttons providing links to our site and two pull down
                menus which will operate as a virtual briefcase, including a
                daily planner, surf the Web feature and search engine box and
                customizable links to favorite sites. The frame may also include
                a banner advertisement.



         Immediately following the closing of our initial public offering, the
content on our site will consist largely of information from InfoSpace.com, a
third-party provider of content, and will contain graphics and links pertinent
to the content categories. We intend to co-brand a portion of our Web site with
InfoSpace.com by including the InfoSpace.com logo and advertising secured by or
on behalf of InfoSpace.com on our site. Under the terms of our agreement, we
will begin sharing advertising revenue with InfoSpace.com once our users have
provided InfoSpace.com with 10,000 viewer impressions per day to co-branded
pages for 30 consecutive days. After this initial threshold is met, we will
receive 35% of the advertising revenue generated by InfoSpace.com and
InfoSpace.com will receive 35% of the advertising revenue generated by us on
co-branded pages. Once our user base has provided InfoSpace.com with one million
viewer impressions to co-branded pages, we will receive 40% of the advertising
revenue generated by InfoSpace.com and InfoSpace.com will receive 30% of the
advertising revenue generated by us on co-branded pages. In addition, we will
pay InfoSpace.com a monthly fee in the amount of $5,000.



         We expect to develop an electronic magazine or "e-zine" and to allow
our members and others to provide original editorial commentary or "takes" on
specific subjects. This commentary will be screened and edited by editorial
boards that we intend to establish for each area. Immediately following the
closing of our initial public offering, the content for these areas will consist
of links to other Web sites. Initially, our Web site e-zine will include:



         -      Take of the Day - Users' opinions on current headlines and
                articles pertaining to national and world events, finance,
                entertainment, technology, sports and other topics.



         -      Life's Cutting Edge - Content focused on technology and creative
                and innovative ideas including games, toys and interactive
                television.



         -      Money Matters - Business and financial news and information
                including stock quotes.



         -      Culture Club - Information on culture, art and literature from
                around the world, including the visual and performing arts,
                festivals, events and exhibits and galleries.





         -      The Human Machine - Content focused on health and fitness,
                medicine, nutrition, psychology, herbal and natural health,
                education and psychic/tarot readings.



         -      Going in Style - Content focused on fashion trends, travel and
                leisure, food and wine and social graces.






         -      Screening Room - Information on movies, television, radio,
                theatre and music with additional information regarding
                musicians, actors, directors, writers and producers.



                                      -29-
<PAGE>   32

         -      Short Takes - Information for our younger users including
                children's stories, games and toys and what's cool and popular
                among teens.









         The takes.com Web site will have two other main sections: a
customizable "My Personal Page" and an "Explore the Web" section. "My Personal
Page" will include such features as a personal information management section,
with calendar, address book, reminders and similar features, a photo gallery on
which a user may load photos of their choice from the hard drive of the user's
computer, a drop down window with links to Web pages of the user's choice, news
and weather information, warrant information and "I Want To . . .," another
means of linking to Web sites. The "Explore the Web" section will include quick
links to research and news information, "Our Takes - Best of the Web" which will
include our choice of interesting sites covering various topics, public resource
information, current news and shopping links as well as "I Want to . . ."



         COOPERATIVE ENVIRONMENT. We intend to evolve our site into a
cooperative environment as our user community expands. Through our membership
award program, we expect to build a loyal and expanding user base, which we
believe we can use to:


         -      command purchasing discounts at retailers, leading merchants
                and electronic commerce sites interested in targeting our
                members;


         -      create a community atmosphere where members participate in an
                interactive format to share information and contribute ideas and
                opinions, or "takes," on specific topics of discussion such as
                current events, sports, arts and culture, and others; and


         -      provide member-only promotions and services.


         Within our cooperative environment, we intend to foster a sense of
community and ownership similar to traditional retail or other business
cooperative models. We intend to disseminate current information about takes.com
to our members, as we view our members as owners of our cooperative. We believe
that our members will develop a strong sense of ownership and will, therefore,
make use of our site, patronize our sponsors and advertisers, and will
participate in and contribute, provide their "Takes", to the available online
editorial areas related to our content section.



         Anyone visiting the takes.com Web site may view and use our site as a
guest, but must register with us as a member to earn and accumulate our
warrants. Once users become members, they will begin to accumulate warrants
daily upon visiting the site. Members may earn a maximum of one warrant per day
except if we offer additional warrants in connection with special promotions or
contests. In the future, we may award additional warrants to users who use our
Web site for extended periods of time. Once users have registered as members,
they will gain access to features of our Web site designated for members only.
Membership is free, but is a formality which is necessary to track and register
users as stock and warrant holders as well as to provide us with demographic
information about our users.



         REGISTRATION PROCESS. Non-members can register and existing members
will sign in each time they access our Web site. Upon clicking "New Member," a
registration page will be displayed, where new members will fill in all of their
pertinent information. Membership will be limited to United States residents who
have Social Security numbers. The database and questionnaire process will be
also be designed to gathering pertinent data which will be useful for attracting
targeted advertising and sponsorship opportunities. A registered member will
merely sign in with a user name and password to access the site and earn
warrants.


REVENUE SOURCES


         SPONSORSHIP AND ADVERTISING. We intend to aggressively pursue and
generate revenue from the sale of sponsorships and advertisements. Our strategy
is focused in part on generating a significant portion of our revenue from
advertisers and sponsors who seek a cost effective means to reach our targeted
user base. Revenue from



                                      -30-
<PAGE>   33

advertisers and sponsors will be generated from advertisements that are
prominently displayed at the top of pages throughout the takes.com site along
with other advertising displays throughout the site. From these advertisements,
we expect members to be able to hyperlink directly to the advertiser's own Web
site, thus providing the advertiser the opportunity to directly interact with an
interested customer. While we will seek advertising and sponsorship agreements
through third-party consolidator sources, we also intend to hire an internal
sales force to sell advertising. We expect revenue from these sources to be
generated based on a cost per thousand impressions, or CPM's, and we expect that
the advertising rates will be dependent on whether the impressions are from
general rotation throughout our Web site or from targeted audiences and
properties within specific areas of our Web site.



         Sponsorship and advertising revenues may also include barter revenues,
which represent our exchange of advertising space on our takes.com Web site for
reciprocal advertising space or traffic on other Web sites.



         SEARCH ENGINE. We have signed an agreement with GoTo.com under which we
will receive $0.02 each time one of our visitors or members uses GoTo.com via
hyperlinks from our pages to conduct an Internet search. We will be paid
quarterly by GoTo.com if our visitors and members have executed a minimum number
of searches during the quarter using GoTo.com. This agreement, which is
non-exclusive, may be canceled by us or GoTo.com at any time.



         STRATEGIC ALLIANCES. We plan to increase traffic and market share
through strategic alliances with content providers or other sites characterized
by high user traffic and retention statistics. We will also seek strategic
alliances with other companies that will allow us to leverage our brand while
incorporating content that is consistent with our Web site. We may also seek to
expand our revenue opportunities through alliances with electronic retailers,
online service and content providers, and advertisers.



         GENERATE ELECTRONIC COMMERCE REVENUE. We plan to identify new commerce,
revenue and acquisition opportunities that enhance the takes.com Web site by
offering transaction services that are consistent with and complement our Web
site. We intend to generate electronic commerce revenue through agreements with
leading merchants interested in targeting our members. These merchants will
receive exposure through banner advertising and the integration of advertising
with promotional offers. We expect most of our electronic commerce revenues to
result from fixed fees collected per transaction or from a share of the revenues
from sales to our members. Currently, we have agreements with approximately 40
online retailers and service providers. Our agreements with these retailers and
service providers provide that they will pay us either a flat fee per sale,
ranging from $1.00 to $10.00, or a percentage of a sale, ranging from 1% to 50%,
for transactions originating from our site. We expect the number of online
retailers and service providers with whom we have agreements to grow. Through
our cooperative environment, we intend to use existing relationships and form
additional relationships with major retailers and merchants to offer our members
discounts and other values on goods and services.


TECHNOLOGY AND INFRASTRUCTURE


         We anticipate high user traffic at our Web site as a result of our
membership award program. Our operating infrastructure has been designed and
implemented to accommodate the large traffic volumes we are expecting to
generate initially as well as the increased traffic volumes we expect in the
future as our user base grows. We also expect our infrastructure to be capable
of supporting the delivery of millions of page views per day. In addition, we
intend to develop our capacity to significantly enhance the features, pages and
content within our site. Key attributes of our infrastructure include
scalability, performance and service availability. See "Risk Factors--Our
Success is Dependent on Our Ability to Develop, Maintain and Rapidly Scale Our
Web Site, Network Infrastructure and Systems Without any Interruption in
Features and Services." Because we are a young company and only recently
purchased our hardware and software systems, we benefitted by obtaining advanced
systems at a lower cost than was available in prior years.



         Our site will require integrated database and Web serving capabilities.
Therefore, our system's hardware framework will consist of separate but
integrated servers; one designed for the database functions and one designed for
the Web serving environment. We have chosen to use Sun Sparc servers using the
Sun Solaris operating system.



                                      -31-
<PAGE>   34

Our database servers will use Oracle 8 data and query engine software and our
Web server will use Apache Web Server software. Because we expect to have a very
large database of user information to maintain, particularly regarding the
warrants held by our members, our database system will employ Secure Socket
Layer protocol to provide the required security, and all of our servers will
have firewalls designed to restrict outside access at the operating level except
via special secure channels. We also intend to employ third-party computer
security personnel from time to time to address security risks and
vulnerabilities.



         Verio, Inc. is our data center host and we have co-located our
equipment on their premises. Verio's national data centers are state-of-the-art
facilities providing comprehensive facilities management services including
human and technical monitoring of our production servers 24 hours per day, seven
days per week. Verio provides connectivity services which link our servers to
end-users via the Internet through multiple connections. The facility is powered
by multiple uninterruptible power supplies and Verio observes strict physical
security measures and password access management. Verio's customers include
America Online, Inc., The Boeing Company, Microsoft Corporation, the National
Football League and Netscape Communications Corporation.


         All of our data will be copied to backup tapes each night and stored at
a third-party, off-site storage facility and will facilitate data recovery and
mirroring capabilities. We intend to keep all of our production servers behind
firewalls for security purposes and will not allow outside access at the
operating level, except via special secure channels. Strict password management
and physical security measures will be followed. We intend to deploy computer
security personnel and consultants to address and take action towards security
risks and vulnerabilities.

COMPETITION


         The market for Internet products, services and advertising is new,
rapidly evolving and intensely competitive. We will compete for consumer
attention and advertising expenditures with other portals and other providers of
Web content, directories and search engines such as Yahoo!, Excite and Lycos as
well as traditional media companies investing in the Internet such as NBC's
investment in CNET's Snap service and Disney's investment in Infoseek. We expect
competition to further intensify in the future. Barriers to entry are low. We
believe that the principal competitive factors for Web sites like ours include
the quality and quantity of content, brand recognition, a unique business model,
strategic partnerships and, with respect to advertisers and sponsors, the number
of users, the duration and frequency of user visits and user demographics. There
can be no assurance that our Web site will be equal or superior to our
competitors and potential competitors' sites or even that our Web site will
achieve market acceptance.



         Nearly all of our existing and potential competitors, including Web
directories and search engines and large traditional media companies, have
longer operating histories in the Internet market, greater name recognition,
larger customer bases and significantly greater financial, technical and
marketing resources than we have. Existing established competitors are able to
undertake more extensive marketing campaigns for their brands and services, and
make more attractive offers to potential employees, vendor affiliates, commerce
companies and third-party content providers. Many large media companies have
announced that they are contemplating developing Internet navigation services
and are attempting to become gateways or portals to the Internet. In the event
these companies develop portal sites, we could lose a substantial portion of our
user traffic. Further, entities that sponsor or maintain high-traffic Internet
sites or Internet service providers, such as America Online, provide an initial
point of entry for Internet users that may be competitive with takes.com. There
can also be no assurance that we will be able to compete successfully against
our current or future competitors or that competition will not have a material
adverse effect on our business, financial condition and results of operations.
See "Risk Factors--The Internet is Extremely Competitive and We Cannot Assure
You that We Will Be Able to Compete Effectively."


INTELLECTUAL PROPERTY AND PROPRIETARY RIGHTS

         We regard our technology as proprietary and attempt to protect it by
relying on trademark, service mark, copyright and trade secret laws,
restrictions on disclosure and transferring title, and other methods. Currently,
we do not have patents and we do not anticipate that patents will become a
significant part of our intellectual property


                                      -32-
<PAGE>   35

in the foreseeable future. We have entered into and will continue to
enter into confidentiality or license agreements with our employees and
consultants, and we will attempt to limit vendor access to our proprietary
information. Despite these precautions, it may be possible for a third party to
copy or otherwise obtain and use our proprietary information without
authorization or to develop similar technology independently. Policing
unauthorized use of our proprietary information is difficult. Legal standards
relating to the validity, enforceability and scope of protection of some
proprietary rights in Internet-related businesses are uncertain and still
evolving, and no assurance can be given as to the future viability or value of
any of our proprietary rights.

EMPLOYEES


         As of June 18, 1999, we had 13 full time employees, three part time
employee and several independent contractors. Four of our independent
contractors are employed by the Jedi Group, with whom we have an arrangement to
assist us in developing our database architecture. Our future success will
largely depend on our ability to continue to attract, retain and motivate highly
qualified technical and management personnel in an intensely competitive
employment market. From time to time, we may also employ independent contractors
to support our research and development, marketing, sales, and support and
administrative organizations. Our employees are not covered by any collective
bargaining agreement, and we have never experienced a work stoppage. We believe
our relations with our employees are good.


FACILITIES

         Our headquarters are located in a leased facility at 3655 Nobel Drive,
Suite 550, San Diego, California 92122. Our servers are located at Verio in
Irvine, California.


                                      -33-
<PAGE>   36
                                   MANAGEMENT


         The following table sets forth information regarding our executive
officers, directors and director nominees as of June 18, 1999. Shortly following
the closing of our initial public offering, we intend to increase the size of
our board of directors to seven, including at least two independent directors.
We expect to add one board member prior to the closing of our initial public
offering.



<TABLE>
<CAPTION>
NAME                                 AGE             POSITION
<S>                                  <C>             <C>
Peter L. Ax                          40              Chairman of the Board
Joel W. Cohen                        54              President, Chief Executive Officer and Director
David S. Bellino                     36              Vice President of Production
Dale L. Sokolov                      38              Vice President of Business Development
Todd D. Sims                         29              Director
Donald R. Diamond                    71              Director Nominee
</TABLE>



         PETER L. AX co-founded takes.com and has been Chairman of our board of
directors since inception. Mr. Ax has been chief executive officer of SpinCycle,
Inc. since January 1998 and chairman of SpinCycle's board of directors since
March 1998. From December 1996 to January 1998, Mr. Ax was chief financial
officer and until March 1998 was vice chairman of SpinCycle's board of
directors. From March 1995 to December 1996, Mr. Ax served as head of the
private equity division and senior vice president of Lehman Brothers. From March
1994 to March 1995, Mr. Ax was responsible for the private placement of fixed
income securities on the fixed income syndicate desk at Lehman Brothers. Mr. Ax
received an M.B.A. from The Wharton School at the University of Pennsylvania and
a J.D. and B.S. from the University of Arizona. Mr. Cohen is Mr. Ax's first
cousin.



         JOEL W. COHEN co-founded takes.com and has been President, Chief
Executive Officer and a director since inception. From 1992 to April 1999, Mr.
Cohen was chief executive officer of MicroWorks, Inc., a systems integration
concern involved in the development of custom information systems. In 1976, Mr.
Cohen founded Micrognosis Inc., a seller of turnkey information distribution
systems for Wall Street trading operations. Mr. Cohen was chief executive
officer and controlling stockholder of Micrognosis until he sold it to Control
Data Corporation in 1987. Mr. Cohen subsequently served as a consultant to, and
a board member of, Micrognosis through 1990. Prior to founding Micrognosis, Mr.
Cohen spent four years as a field applications engineer for Intel Corporation.
Mr. Cohen received a BSEE from City College of New York and a Masters in
Computer Science from Brooklyn Polytechnic Institute. Mr. Ax is Mr. Cohen's
first cousin.



         DAVID S. BELLINO has been our Vice President of Production since April
1999. From September 1997 to April 1999, Mr. Bellino was president and chief
executive officer of Silvervision Entertainment Group, LLC, a multimedia
entertainment company. From 1987 through August 1997, Mr. Bellino was self
employed at DSB Entertainment. While at Silvervision and DSB Entertainment, Mr.
Bellino used his knowledge of high technology, computer engineering and film
production to complete an award winning short film and to produce and direct
several videos and interactive CD-ROM titles for BMG Music, Universal
Pictures/Bubble Factory, MCA Records, Virgin Records, EMI-Capitol Entertainment
Properties and Hasbro Interactive. Some of Mr. Bellino's projects included the
"Flipper" enhanced CD, "The Rolling Stone's Voodoo Lounge" CD-ROM, and 3-D
"Yahtzee" and "Boggle" interactive CD-ROMs. Mr. Bellino received a B. S. in
Electrical Engineering from the University of Rhode Island and has attended
programs at the University of California at Los Angeles and American Film
Institute.



         DALE L. SOKOLOV has been our Vice President of Business Development
since April 1999. As chief operating officer of Silvervision from November 1997
to April 1999, Mr. Sokolov oversaw the management and financial operations of
Silvervision's multimedia, film and video projects for music companies, game
developers and Fortune 500 corporations. From May 1989 to November 1997, Mr.
Sokolov was the managing partner of Lakme Partnership, a venture capital and
real estate investment partnership. Mr. Sokolov is involved with numerous
charitable organizations and is a published author in the field of data
communications. Mr. Sokolov



                                      -34-
<PAGE>   37

received a Masters of Science with a concentration in Management Information
Systems and a B.S. in Accounting and Finance from the University of Arizona.



         TODD D. SIMS has been a director of takes.com since June 1999. Since
May 1998, Mr. Sims has been director of league sites for ESPN Internet Ventures,
responsible for production and programming of the official Web sites of the
National Football League, National Basketball Association, Women's Basketball
Association and National Association of Stock Car Automobile Racing. From
October 1995 until May 1998, Mr. Sims was employed by Starwave Corp., most
recently as manager of business development for technology and the advertising
producer for ESPN.com, NFL.com, NBA.com, ABCnews.com, and NASCAR Online. From
November 1994 until October 1995, Mr. Sims was the general manager and a
co-founder of Sun Valley Internet. From July 1994 through October 1995, Mr. Sims
was the marketing director of The Environmental News Network. Mr. Sims has also
been involved in Internet advertising industry groups, including acting as
chairman of the Audit Bureau of Circulations' Interactive Committee from August
1996 until August 1997 and as a member of the Internet Advertising Bureau from
May 1996 until July 1997. Mr. Sims has been a panelist at numerous
Internet-related conferences. Mr. Sims is a graduate of The Colorado College.



         DONALD DIAMOND has agreed to become a director as of the closing of our
initial public offering. Since August 1998, Mr. Diamond has been chairman of
Diamond Ventures, Inc., an investment and real estate development company. Prior
to becoming chairman, Mr. Diamond was a director of Diamond Ventures and its
predecessor Diamond Management, Inc. Mr. Diamond was a founder, vice president
and owner of the Phoenix Suns Professional Basketball Club from 1968 to 1987 and
is currently a general partner of the Arizona Diamondbacks. From 1971 to 1982,
Mr. Diamond was owner and president of the KVOA television station, the NBC
affiliate in Tucson, Arizona. Mr. Diamond is a director of the Sonoran
Institute, the Rincon Institute and numerous charitable organizations.


COMMITTEES OF THE BOARD OF DIRECTORS

         Our board of directors will have an audit committee and a compensation
committee. We expect to appoint members of our audit committee at the time of
the closing of our initial public offering. A majority of the members of our
audit committee will be independent directors. The audit committee will be
responsible for reviewing the scope of our independent auditors' examinations of
our financial statements and receiving and reviewing the auditors' reports. Our
audit committee will meet with our independent auditors, receive recommendations
or suggestions for changes in accounting procedures, and initiate and supervise
any special investigations it may choose to undertake. We expect to appoint
members of our compensation committee at the time of the closing of our initial
public offering. The compensation committee will determine our policies with
respect to the nature and amount of compensation we pay our executive officers
and employees and administer our stock option plans.

DIRECTOR COMPENSATION

         Our directors do not currently receive cash compensation for serving on
the board of directors. However, we do reimburse directors for expenses
reasonably incurred in connection with their service as directors. In addition,
our non-employee directors are entitled to receive options to purchase our
common stock under our Non-Employee Director Stock Option Plan.

1999 STOCK OPTION PLAN


         Our 1999 Stock Option Plan was adopted by our board of directors and
stockholders in May 1999 to attract, retain and motivate selected employees and
officers. We currently have 2,800,000 shares of common stock reserved for
issuance upon the exercise of options granted under this plan. As of the date of
this prospectus, no options were outstanding under the plan. Options granted
under the plan may be either "incentive stock options," as that term is defined
in Section 422(b) of the Internal Revenue Code of 1986 or non-qualified stock
options. Our compensation committee will administer the plan and determine the
persons who are to receive options and the number of shares included in each



                                      -35-
<PAGE>   38

option. The compensation committee will also determine the per share exercise
price of the options which in the case of non-qualified stock options shall be
not less than 85% of the fair market value, and in the case of incentive stock
options, must be not less than the fair market value, of our common stock on the
grant date.


NON-EMPLOYEE DIRECTOR STOCK OPTION PLAN


         Our Non-Employee Director Stock Option Plan was adopted by our board of
directors and stockholders in May 1999 to attract and compensate our
non-employee directors. We currently have 150,000 shares of common stock
reserved for issuance upon the exercise of options granted under the plan. As of
the date of this prospectus, no options were outstanding under the plan. Under
the plan, each non-employee director appointed or elected to the board of
directors on or after the date the plan was approved by the stockholders will be
granted an option to purchase 15,000 shares of our common stock at the public
offering price on the closing date of our initial public offering. These initial
grants to directors will vest immediately and will have an exercise price equal
to the fair market value of the common stock on the grant date. Beginning in
2000, we will grant our eligible non-employee directors serving as directors as
of the date of the adjournment of the annual stockholders meeting an option to
purchase 7,500 shares of our common stock. These options will vest over three
years on each anniversary of the grant date. All options granted under the plan
will have an exercise price equal to the fair market value of the common stock
on the grant date. Options granted under the plan will not be incentive stock
options.


INDEPENDENT CONTRACTOR STOCK OPTION PLAN


         Our Independent Contractor Stock Option Plan was adopted by our board
of directors and stockholders in May 1999 to provide us with a non-cash
alternative for compensating our third-party service providers. We currently
have 150,000 shares of common stock reserved for issuance upon the exercise of
options granted under the plan. As of the date of this prospectus, no options
were outstanding under the plan. Options granted under the plan are not
incentive stock options. Our compensation committee will administer the plan and
determine the persons who are to receive options and the number of shares
included in each option. The compensation committee will also determine the per
share exercise price of the options which must not be less than the fair market
value of our common stock on the grant date. Options granted under the plan will
not be incentive stock options.



                                      -36-
<PAGE>   39
                             PRINCIPAL STOCKHOLDERS


         The following table sets forth information known to us with respect to
the beneficial ownership of the 12,900,000 shares of our common stock
outstanding as of the date of this prospectus, and as adjusted to reflect the
sale 2,825,000 shares of common stock in our initial public offering, by:



         -      each stockholder known by us to own beneficially more than 5%
                of our common stock;



         -      each of our directors and director nominees;



         -      each of our named executive officers; and



         -      all directors, director nominees and executive officers as
                a group.



         Beneficial ownership is determined under the rules of the Securities
and Exchange Commission. Except as indicated in the footnotes to this table and
as provided by applicable community property laws, the stockholders named in the
table have sole voting and investment power with respect to the shares shown
opposite each stockholder's name. Unless otherwise indicated, the address of our
directors, officers and 5% stockholders is 3655 Nobel Drive, Suite 550, San
Diego, California 92122.



<TABLE>
<CAPTION>
                                                                              Percent of Shares
                                                                              Beneficially Owned
                                                                        ------------------------------
                                                             Shares      Prior to the     After the
                                                          Beneficially  Initial Public  Initial Public
Name and Address                                             Owned         Offering        Offering
----------------                                          ------------  --------------  --------------
<S>                                                       <C>           <C>             <C>
Directors and Executive Officers:
Peter L. Ax (1) ....................................       4,500,000         34.9%           28.6%
Joel W. Cohen ......................................       2,100,000         16.3            13.4
Todd D. Sims (2) ...................................          15,000          *               *
Donald R. Diamond (3) ..............................          15,000          *               *
David S. Bellino (4) ...............................         300,000          2.3             1.9
Dale L. Sokolov ....................................         600,000          4.7             3.8
Total for directors, director nominees and executive
officers (6 persons):                                      7,530,000         58.2            47.8

Other Beneficial Owners:
SpinCycle, Inc. (5) ................................       3,000,000         23.3            19.1
Canfield Corporation (6) ...........................       2,848,485         22.1            18.1
Peter L. Ax Gift Trust (7) .........................       1,500,000         11.6             9.5
Michael Cohen ......................................         900,000          7.0             5.7
</TABLE>


*Less than 1%








(1)      Includes 1,500,000 shares of common stock held by Mr. Ax. Also includes
         3,000,000 shares of common stock owned by SpinCycle, Inc., of which Mr.
         Ax is chairman and chief executive officer. Mr. Ax disclaims beneficial
         ownership with respect to the shares owned by SpinCycle.



(2)      Includes 15,000 shares of common stock issuable upon the exercise of
         vested options under the Non-Employee Director Stock Option Plan. Mr.
         Sims' address is 13810 SE Eastgate Way, Suite 400, Bellevue, Washington
         98005.



(3)      Includes 15,000 shares of common stock issuable upon the exercise of
         vested options under the Non-Employee Director Stock Option Plan. Mr.
         Diamond's address is 2200 East River Road, Suite 115, Tucson, Arizona
         85718.



                                      -37-
<PAGE>   40
(4)      Shares are owned jointly by Mr. Bellino and his spouse.

(5)      SpinCycle's address is 15990 North Greenway-Hayden Loop, Suite 400,
         Scottsdale, Arizona 85260. Mr. Ax is the chairman and chief executive
         officer of SpinCycle.


(6)      Canfield Corporation's address is Road Town, Tortola, British Virgin
         Islands. Ms. Yolanda Hellmund is the owner of Canfield.



(7)      The Peter L. Ax Gift Trust is for the benefit of Mr. Ax's spouse and
         their children. Mr. Ax does not possess voting or investment power with
         respect to the Ax Gift Trust.



                                      -38-
<PAGE>   41
                           RELATED PARTY TRANSACTIONS


         In March 1999, we issued 3,000,000 shares of our common stock to Mr.
Peter L. Ax, the Chairman of our board of directors, and 2,100,000 shares of our
common stock to Mr. Joel W. Cohen, our Chief Executive Officer, for founding
takes.com and for services rendered, amounts expended and costs incurred by them
prior to our incorporation.



         In March 1999, we issued 3,000,000 shares of our common stock to
SpinCycle for services rendered by its employees on our behalf and for
relinquishing any and all right, title or interest in the business concept for
takes.com. Mr. Ax is the chairman and chief executive officer of SpinCycle.



         In March 1999, we issued a total of 900,000 shares of our common stock
to two principals of Silvervision, 600,000 to David S. Bellino and 300,000 to
Dale L. Sokolov, for Web site development services rendered by Silvervision
through March 31, 1999. Mr. Bellino is our Vice President of Production and Mr.
Sokolov is our Vice President of Business Development. Silvervision agreed to
assign to us all of its right, title and interest in our Web site as of March
31, 1999. Messrs. Bellino and Sokolov also granted us an option to purchase, for
no cash consideration, an option to acquire their collective 33.4% interest in
Illusion Networks, LLC which owns interactive video technology for Internet
applications. The grant of this option is subject to the consent of
Silvervision, the third member of Illusion Networks. Mr. Bellino was the
president and chief executive officer of Silvervision and Illusion Networks.
Under an arrangement with the stockholders of Silvervision, Mr. Sokolov will
transfer to them 300,000 shares of our common stock. As of June 18, Mr. Sokolov
still owns the shares.



         In March 1999, we assumed Silvervision's lease of office space which
currently serves as our principal office. This assumption is subject to the
landlord's consent, which we have not yet received in writing. Under the terms
of the lease, we pay monthly rent of approximately $5,500. The lease expires on
March 31, 2000.


         In March 1999, we issued 900,000 shares of our common stock to Mr.
Michael Cohen, for consulting services rendered prior to and since our
incorporation. Mr. Cohen is the son of Mr. Joel Cohen, our Chief Executive
Officer.

         In March 1999, we sold a total of 3,000,000 shares for $1 million to
two investors in our private offering. Canfield purchased 2,848,485 of those
shares for $950,000.

         In our opinion, the transactions described above were on terms no less
favorable than those which could have been obtained from unaffiliated third
parties.


                                      -39-
<PAGE>   42
                          DESCRIPTION OF CAPITAL STOCK


         As of June 18, 1999, we had 12,900,000 shares of common stock
outstanding and no shares of preferred stock are outstanding. As of the closing
of our initial public offering, our authorized capital stock will consist of
60,000,000 shares of common stock having a par value of $0.001 per share and
20,000,000 shares of preferred stock having a par value of $0.001 per share.



         The following summary describes our capital stock and related
provisions of our certificate of incorporation and bylaws as they will be in
effect as of the date of this prospectus, but does not purport to be complete
and is subject to, and qualified in its entirety by, the provisions of our
certificate of incorporation as amended through the closing date of the initial
public offering, bylaws and applicable law.


COMMON STOCK


         Holders of our common stock are entitled to one vote for each share
held on all matters submitted to a vote of our stockholders and do not have
cumulative voting rights. Thus, the owners of a majority of our common stock
outstanding may elect all of the directors if they choose to do so, and the
owners of the balance of our common stock would not be able to elect any
directors. Subject to the rights of holders of any future series of preferred
stock that may be designated, each share of outstanding common stock is entitled
to participate equally in any distribution of net assets made to our
stockholders in a liquidation, dissolution or winding up of takes.com and is
entitled to participate equally in dividends if, as and when declared by our
board of directors. Holders of our common stock have no preemptive,
subscription, redemption or conversion rights. All outstanding shares of common
stock are fully paid and nonassessable. The rights, preferences and privileges
of holders of common stock are subject to, and may be adversely affected by,
shares of preferred stock which we may issue in the future.


PREFERRED STOCK

         Our board of directors is authorized, subject to limitations prescribed
by law, without further stockholder approval, to issue from time to time up to
20,000,000 shares of preferred stock and to determine the price, rights,
preferences and privileges of those shares. The terms of our preferred stock and
the rights of our holders of preferred stock may adversely affect the rights of
our common stockholders. While we have no present intention to issue shares of
preferred stock, an issuance of preferred stock with special voting or other
rights could have the effect of making it more difficult for a third party to
acquire a majority of our outstanding voting stock. In addition, preferred stock
may have other rights that could negatively impact the market value of our
common stock.

WARRANTS


         We have reserved 10,000,000 shares of common stock to be issued upon
the exercise of warrants we will award to members through our membership award
program. Warrant holders, as such, are not entitled to vote on matters submitted
to a vote of our stockholders or to receive notice as stockholders in connection
with any stockholders meeting. Further, warrant holders are not entitled to any
distribution of net assets made to the stockholders in a liquidation,
dissolution or winding up of takes.com or in any distribution of dividends.
Finally, warrant holders have no preemptive, subscription or redemption rights.



         ISSUANCE. We intend to issue warrants to persons in exchange for
visiting our Web site. All persons visiting our Web site will be given the
opportunity to register with us as members. New members will receive one warrant
for registering with us. After registering with us, members will receive one
warrant each day that they visit our Web site. From time to time, members may be
required to answer a question or give an opinion in order to earn their daily
warrant for visiting our site. In addition, we may award warrants to users who
use our Web site for extended periods of time. Currently, members may earn a
maximum of one warrant per day. In addition, we intend to hold periodic contests
and other events which will permit our members to earn additional warrants.
Warrants earned in contests, promotions and other events will not be included in
the one warrant per day limit.



                                      -40-
<PAGE>   43
         Warrants will exist in book entry form only and will not be
certificated. Members will be able to verify the number of warrants they have
accumulated on our Web site. We will only issue warrants to individuals that are
United States residents possessing Social Security numbers. We reserve the right
to cease issuing warrants to users at any time.


         TERMS OF EXERCISE. The warrants that we initially issue may be
exercised for one share of our common stock once a holder has accumulated at
least 30 warrants. We may alter the exercise ratio from time to time in the
future. However, any change in the exercise ratio will affect only warrants
issued following notice of the change and will not affect any warrants then
outstanding. To exercise their warrants, holders will be required to tender a
request to us. Warrants may not be exercised for common stock until 180 days
after the closing of our initial public offering and may only be exercised once
a holder has accumulated the number of warrants required for a single share of
stock. Fractional shares of common stock will not be issued upon exercise of our
warrants and tenders of other than round lots will be rounded down to the
nearest whole share.



         EXPIRATION. Warrants will have a term which expires on the tenth
business day of the calendar year following the calendar year after the calendar
year in which the warrants were earned. At our election, we may terminate
warrants prior to that date if a member has not accessed our Web site at least
once during any period of 60 consecutive days and if the member has earned less
than 30 warrants. Warrants not exercised prior to expiration will be canceled
and may be reissued under our membership award program.


         TRANSFER. Our warrants will not be publicly traded and are not
transferable under any circumstances except upon the death of a warrant holder.

TRANSFER AGENT

         The transfer agent for our common stock is Norwest Shareowner Services,
Minneapolis, Minnesota.

LIMITATION OF LIABILITY AND INDEMNIFICATION MATTERS


         Our certificate of incorporation limits the liability of directors to
the maximum extent permitted by Delaware law. Delaware law provides that
directors of a corporation will not be personally liable for monetary damages
for breach of their fiduciary duties as directors, except liability for (1) any
breach of their duty of loyalty to the corporation or its stockholders, (2) acts
or omissions not in good faith or which involve intentional misconduct or a
knowing violation of law, (3) unlawful payments of dividends or unlawful stock
repurchases or redemptions or (4) any transaction from which the director
derived an improper personal benefit. This limitation of liability does not
apply to liabilities arising under the federal securities laws and does not
affect the availability of equitable remedies such as injunctive relief or
rescission. Our certificate of incorporation and bylaws provide that we shall
indemnify our directors and executive officers and may indemnify our other
officers and employees and other agents to the fullest extent permitted by law.
We believe that indemnification under our bylaws covers at least negligence and
gross negligence on the part of indemnified parties. Our bylaws also permit us
to secure insurance on behalf of any officer, director, employee or other agent
for any liability arising out of his or her actions in that capacity, regardless
of whether the bylaws would permit indemnification. We believe that these
provisions are necessary to attract and retain qualified persons as directors
and executive officers. At present, we are not aware of any pending or
threatened litigation or proceeding involving a director, officer, employee or
agent in which indemnification would be required or permitted.



                                      -41-
<PAGE>   44



                         FEDERAL INCOME TAX CONSEQUENCES


         The following is a general discussion of material U.S. federal income
tax considerations applicable to holders of warrants issued under our membership
award program and those who acquire common stock upon exercise of warrants. This
summary is based on provisions of the Internal Revenue Code of 1986, Treasury
Regulations, including temporary and proposed Regulations, rulings and decisions
currently in effect, all of which may be changed with possible retroactive
effect. This discussion does not encompass all of the aspects of federal
taxation that may be relevant to our investors in light of their personal
investment circumstances, nor does it discuss federal income tax considerations
applicable to investors receiving special treatment under the federal income tax
laws. Investors receiving special treatment may include life insurance
companies, tax exempt organizations and financial institutions. Further, this
discussion does not consider the effect of any foreign, state, local, gift,
estate or other tax laws that may be applicable to a particular investor. Our
discussion assumes that investors will hold our warrants and common stock as
capital assets within the meaning of Section 1221 of the Code. Prospective
investors are strongly urged to consult their tax advisors regarding the
particular tax consequences that may apply to them as a result of purchasing,
holding and disposing of our warrants and common stock.


         We will only offer and issue our warrants to individuals that are U.S.
Holders. A "U.S. Holder" means a citizen or resident of the United States or
individuals otherwise subject to U.S. federal income taxation on a net income
basis with respect to our warrants. This discussion does not consider the tax
consequences applicable to non-U.S. Holders. Holders may not sell our warrants
and the warrants are not transferable except upon the death of a holder. In
addition, our warrants are not redeemable by us.

TAX TREATMENT OF WARRANTS

         CHARACTERIZATION OF OUR WARRANTS. We expect the warrants that holders
receive when they register with us to be characterized as warrants or options,
and not as equity, for federal income tax purposes. It is possible, however,
that the warrants will be characterized for federal income tax purposes as
shares of equity due to, among other things, their nominal (zero) exercise price
and lack of any meaningful contingency regarding issuance of the underlying
shares. The following discussion assumes that the warrants we are offering will
be properly characterized as warrants but also describes, as appropriate, any
differing federal income tax treatment if the warrants are treated as common
stock.


         ISSUANCE. We will issue each holder one warrant for registering with us
on our Web site in exchange for personal information provided by the holder. The
value of these warrants will be includible in the holder's gross income as an
item of ordinary income under Code Sections 61 and 1221(3). This income will not
be subject to self-employment taxes under Code Section 1401. After their initial
registration with us, we will issue to holders one warrant for each day they
visit our Web site. In the future, we may award warrants to holders who use our
Web site for extended periods of time. We will issue these warrants to holders
in exchange for the services they are providing to us, specifically, logging
onto, and remaining on, our Web site. The value of the warrants received by
holders for their services will be includible in their gross income as an item
of ordinary income under Code Section 61(a)(1). This income will be subject to
self-employment taxes under Code Section 1401. However, because the fair market
value of the warrants will not be readily ascertainable when issued, the holder
will not be required to recognize any income until the warrants are exercised
and a value can be assigned to them.



         EXERCISE. Initially, we will be offering to members warrants which may
be exercised for shares of our common stock on a 30 for one basis. Upon
exercise, a holder's warrants will have a readily ascertainable fair market
value equal to 1/30th of the value of one share of our common stock on the
exercise date. With respect to each warrant, holders will recognize ordinary
income equal to the value of 1/30th of one share of our common stock on the
exercise date. The fair market value of our common stock on the exercise date
will be determined by the closing price for the shares on the Nasdaq National
Market or other applicable trading market on that date. For tax purposes, the
holding period of the common stock acquired upon a holder's exercise of warrants
will not include the holding period of the warrants. Upon a sale of the common
stock by the holder, the holding period determines whether long or short term
capital gain treatment is applicable.



                                      -42-
<PAGE>   45
         CONSTRUCTIVE EXERCISE. Because, among other things, the exercise price
of each warrant issued is nominal (zero), the Internal Revenue Service could
consider the warrants to be constructively exercised for federal income tax
purposes on the day they become exercisable. If the warrants are deemed
constructively exercised,


         -      the holder will recognize ordinary income equal to the value of
                1/30th of the fair market value of one share of our common stock
                on the date of constructive exercise;



         -      the adjusted tax basis of the common stock deemed to be received
                will equal the fair market value of the common stock on the date
                of constructive exercise;



         -      the holding period of the common stock will begin on the day
                after the warrant becomes exercisable; and



         -      the federal income tax consequences of the ownership and
                disposition of the warrant will be the same as if the warrant
                was actually common stock.


         TAX BASIS IN OUR COMMON STOCK. When a warrant is exercised, a holder
will acquire basis in our common stock equal to the amount of income the holder
is required to recognize upon exercise of the warrant.

         LAPSE. If a warrant received is not exercised and is allowed to expire,
the holder will not recognize any gain or loss in connection with the expiration
of the warrant.


         TAX TREATMENT TO TAKES.COM OF WARRANT ISSUANCE AND EXERCISE. We will
not recognize a taxable gain or loss upon the issuance or exercise of warrants
issued upon registration. Upon exercise of warrants issued for services, we
expect to be allowed a deduction for ordinary and necessary business expenses
under Code Section 162(a)(1) in an amount equal to the amount of income
recognized by holders on their exercise of the warrants. We will not recognize a
gain or loss upon the expiration of any of our warrants.


         Because, among other things, each issuance of a warrant may require the
holder to answer questions of personal preference, the IRS could characterize
the issuance of warrants for logging onto and remaining on our Web site as an
exchange for personal information. If the issuance of these warrants is
characterized as an exchange for personal information, the issuance of the
warrants will be taxable to both the holders and to us in the same manner as the
warrants issued to holders for initially registering with us. The holders would
not be subject to self-employment taxes under Code Section 1401 on the value of
the warrants. We would not be allowed a deduction equal to the value of the
warrants under Code Section 162(a)(1).

INFORMATION REPORTING AND BACKUP WITHHOLDING


         Under federal income tax law, a holder of warrants or common stock may,
under some circumstances, be subject to "backup withholding" unless the holder
provides a correct taxpayer identification number, certifies as to no loss of
exemption from backup withholding and otherwise complies with applicable
requirements of the backup withholding rules. The withholding rate is 31% of
"reportable payments," which include dividends or proceeds from a sale or
redemption. In the event any holder exercises warrants received for visiting and
remaining on our Web site with a cumulative value of $600 or more at the time of
exercise during any calendar year, we will issue the holder a Form 1099-Misc
reporting the value of these warrants.


REFUNDS

         Any amounts withheld under the backup withholding rules from a payment
to a holder will be allowed as a refund or a credit against the holder's United
States federal income tax liability, provided that the required information is
furnished to the IRS.


                                      -43-
<PAGE>   46
OTHER TAX CONSIDERATIONS

         There may be other federal, state, local or foreign tax considerations
applicable to a particular holder or prospective purchaser of our warrants and
common stock. ACCORDINGLY, EACH HOLDER OR PROSPECTIVE PURCHASER OF OUR WARRANTS
AND COMMON STOCK SHOULD CONSULT HIS, HER OR ITS TAX ADVISOR AS TO THE PARTICULAR
TAX CONSEQUENCES TO THE HOLDER OR PROSPECTIVE PURCHASER OF PURCHASING, HOLDING
AND DISPOSING OF OUR WARRANTS AND COMMON STOCK.


                                      -44-
<PAGE>   47
                                  UNDERWRITING


         Subject to the terms and conditions of our underwriting agreement, the
underwriters named below have agreed to purchase from us the number of shares of
common stock shown opposite their names below.


<TABLE>
<CAPTION>
         Underwriters                                           Number of Shares
         ------------                                           ----------------
<S>                                                             <C>
         Paradise Valley Securities, Inc.
                                                                ----------------
                Total                                                  2,825,000
                                                                ================
</TABLE>


         The underwriting agreement provides that the obligations of the
underwriters to purchase and accept delivery of the shares of common stock
offered by this prospectus are subject to approval of legal matters by their
counsel and to other conditions. The underwriters are obligated to purchase and
accept delivery of all the shares of common stock offered by us for cash (other
than those shares covered by the over-allotment option described below) if any
are purchased.



         The underwriters initially propose to offer the shares of common stock
offered by takes.com for cash in part directly to the public at the initial
public offering price shown on the cover page of this prospectus and in part to
some dealers (including the underwriters) at this price less a concession not in
excess of $____ per share. The underwriters may allow, and these dealers may
re-allow, to other dealers a concession not in excess of $____ per share. After
the initial public offering of the common stock, the public offering price and
other selling terms may be changed by the representative of the underwriters at
any time without notice. The underwriters do not intend to confirm sales to any
accounts over which they exercise discretionary authority.



         We have granted to the underwriters an option, exercisable within 45
days after the date of this prospectus, to purchase, from time to time, in whole
or in part, up to an aggregate of 423,750 additional shares of common stock at
the initial public offering price less underwriting discounts and commissions.
The underwriters may exercise their option solely to cover over-allotments, if
any, made in connection with the initial public offering. To the extent that the
underwriters exercise their option, each underwriter will become obligated,
subject to conditions contained in the underwriting agreement, to purchase its
pro rata portion of the additional shares based on the underwriter's percentage
of the underwriting commitment as indicated above.



         We have agreed to indemnify the underwriters against some liabilities,
including liabilities under the Securities Act of 1933, or to contribute to
payments that the underwriters may be required to make in connection with these
liabilities.



         The following table summarizes the compensation to be paid to the
underwriters by takes.com.



<TABLE>
<CAPTION>
                                                                                     Total
                                                                         ------------------------------
                                                                   Per      Without          With
                                                                  Share  Over-allotment  Over-allotment
                                                                  -----  --------------  --------------
<S>                                                               <C>    <C>             <C>
         Underwriting discounts and commissions
           paid by takes.com....................................
         Non-accountable expense allowance......................
</TABLE>


         We will also grant the underwriters warrants to purchase up to 282,500
shares of our common stock at an exercise price per share equal to 165% of the
initial per share public offering price. The underwriters' warrants are
exercisable for a period of four years beginning one year from the close of our
initial public offering.


         The holders of the underwriters' warrants will have no voting, dividend
or other stockholder rights until the underwriters' warrants are exercised. The
terms of the underwriters' warrants were established as the result of



                                      -45-
<PAGE>   48

negotiations between the representative of the underwriter and us. If the
underwriters' warrants are exercised, the underwriters may realize additional
compensation. By their terms, the underwriters' warrants will be restricted from
sale, transfer, assignment or hypothecation, except to persons that are officers
of the underwriters. The number of shares covered by the underwriters' warrants
and the exercise price may be adjusted to prevent dilution. In addition, we have
granted rights to the holders of the underwriters' warrants to register the
underwriters' warrants and the common stock underlying the warrants under the
Securities Act.


          We estimate that the total expenses of our offering will be
approximately $600,000, excluding underwriting discounts and commissions and the
non-accountable expense allowance payable to the underwriters.


         Our directors and officers have entered into lock-up agreements with
the underwriter which provide that they will not offer, sell or otherwise
dispose of any common stock for a period of 180 days after the commencement of
the offering without the prior written consent of Paradise Valley Securities.
Paradise Valley Securities has no present intention to release the locked-up
shares prior to expiration of the 180-day period although Paradise Valley
Securities may release the locked-up shares prior to the expiration of this
period. The granting of any release would be conditioned, in the judgment of
Paradise Valley Securities, on the sale not materially adversely impacting the
prevailing trading market for the common stock on the Nasdaq National Market.
Specifically, factors including average trading volume, recent price trends, and
the need for additional public float in the market for the common stock would be
considered in evaluating a request to sell securities prior to the end of the
lock-up period.



         Prior to the initial public offering, there has been no established
trading market for our common stock. The initial public offering price for the
shares of common stock offered by us for cash will be determined by negotiation
among us and the representative of the underwriters. Among the factors to be
considered in determining the initial public offering price will be:


         -      the history of and the prospects for the industry in which we
                compete;


         -      our limited prior operations;


         -      our lack of historical results of operations;

         -      our prospects for future earnings;

         -      the recent market prices of securities of generally comparable
                companies; and

         -      the general condition of the securities markets at the time of
                the initial public offering.


         Other than in the United States, no action has been taken by takes.com
or the underwriters that would permit a public offering of the shares of common
stock offered in any jurisdiction where action for that purpose is required. The
shares of common stock offered may not be offered or sold, directly or
indirectly, nor may this prospectus or any other offering material or
advertisements in connection with the offer and sale of any shares of common
stock be distributed or published in any jurisdiction, except under
circumstances that will result in compliance with the applicable rules and
regulations of that jurisdiction. Persons who receive this prospectus are
advised to inform themselves about and to observe any restrictions relating to
the offering of the common stock and the distribution of this prospectus. This
prospectus is not an offer to sell or a solicitation of any offer to buy any
shares of common stock included in the offering in any jurisdiction where that
would not be permitted or legal.



         The underwriters have advised us that, under Regulation M of the
Securities Act, some persons participating in the offering may engage in
transactions, including stabilizing bids, syndicate covering transactions or the
imposition of penalty bids, that may have the effect of stabilizing or
maintaining the market price of the shares of common stock at a level above that
which might otherwise prevail in the open market. A "stabilizing bid" is a bid
for or the purchase of shares of common stock on behalf of the underwriters for
the purpose of fixing or maintaining the price of the common stock. A "syndicate
covering transaction" is the bid for or purchase of



                                      -46-
<PAGE>   49

common stock on behalf of the underwriters to reduce a short position incurred
by the underwriters in connection with the offering. A "penalty bid" is an
arrangement permitting the representative to reclaim the selling concession
otherwise accruing to an underwriter or syndicate member in connection with the
offering if the common stock originally sold by that underwriter or syndicate
member was purchased by the representative in a syndicate covering transaction
and has therefore not been effectively placed by the underwriter or syndicate
member. The representative has advised us that the transactions described above
may be effected on the Nasdaq National Market or otherwise and, if commenced,
may be discontinued at any time.



         The underwriting agreement provides that we will indemnify the
underwriters and their controlling persons against liabilities under the
Securities Act or will contribute to payments the underwriters and their
controlling persons may be required to make with respect to these liabilities.



                                      -47-
<PAGE>   50
                                  LEGAL MATTERS


         The validity of the common stock and warrants offered by this
prospectus will be passed upon for us by Pedersen & Houpt, P.C., Chicago,
Illinois. Legal matters specified by the underwriters in connection with our
initial public offering will be passed upon by Bryan Cave LLP, Phoenix, Arizona.


                                     EXPERTS


         Ernst & Young LLP, independent auditors, have audited the financial
statements of America's Home Page, Inc., (known as takes.com effective June 17,
1999) as of March 31, 1999 and for the period from March 16, 1999 (inception)
through March 31, 1999, as described in their report. We have included our
financial statements in this prospectus and registration statement in reliance
on Ernst & Young LLP's report, given on their authority as experts in accounting
and auditing.


                              AVAILABLE INFORMATION


         We have filed with the Securities and Exchange Commission a
registration statement on Form S-1 under the Securities Act with respect to the
common stock and warrants we are offering. This prospectus does not contain all
of the information contained in the registration statement and the exhibits and
schedules to the registration statement. For further information with respect to
takes.com and the common stock and warrants we are offering , reference is made
to the registration statement and to the attached exhibits and schedules.
Statements made in this prospectus concerning the contents of any document are
not necessarily complete. With respect to each document filed as an exhibit to
the registration statement, reference is made to the exhibit for a more complete
description of the matter involved. The registration statement and the attached
exhibits and schedules may be inspected without charge at the public reference
facilities maintained by the SEC at 450 Fifth Street, N.W., Washington, D.C.
20549, and at the regional offices of the Commission located at Seven World
Trade Center, 13th Floor, New York, New York 10048, and 500 West Madison Street,
Suite 1400, Chicago, Illinois 60661. Copies of all or any part of the
registration statement may be obtained from the SEC upon payment of prescribed
fees. Reports, proxy and information statements and other information regarding
registrants that file electronically with the Commission may also be inspected
without charge at a Web site maintained by the SEC at http://www.sec.gov.



                                      -48-
<PAGE>   51
                           AMERICA'S HOME PAGE, INC.

                          INDEX TO FINANCIAL STATEMENTS

FINANCIAL STATEMENTS OF AMERICA'S HOME PAGE, INC.

<TABLE>
<CAPTION>
<S>                                                                                        <C>
Report of Ernst & Young LLP, Independent Auditors .....................................    F-2

Balance Sheet as of March 31, 1999 ....................................................    F-3

Statement of Operations for the period from March 16, 1999 (inception)
      through March 31, 1999 ..........................................................    F-4

Statement of Changes in Stockholders' Equity for the period from March 16, 1999
      (inception) through March 31, 1999 ..............................................    F-5

Statement of Cash Flows for the period from March 16, 1999 (inception)
      through March 31, 1999 ..........................................................    F-6

Notes to Financial Statements .........................................................    F-7
</TABLE>

                                      F-1
<PAGE>   52
                REPORT OF ERNST & YOUNG LLP, INDEPENDENT AUDITORS

The Board of Directors and Stockholders
America's Home Page, Inc.

We have audited the accompanying balance sheet of America's Home Page, Inc. (a
development stage company) and the related statements of operations, changes in
stockholders' equity and cash flows for the period from March 16, 1999
(inception) through March 31, 1999. These financial statements are the
responsibility of the Company's management. Our responsibility is to express an
opinion on these financial statements based on our audit.

We conducted our audit in accordance with generally accepted auditing standards.
Those standards require that we plan and perform the audit to obtain reasonable
assurance about whether the financial statements are free of material
misstatement. An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements. An audit also includes
assessing the accounting principles used and significant estimates made by
management, as well as evaluating the overall financial statement presentation.
We believe that our audit provides a reasonable basis for our opinion.

In our opinion, the financial statements referred to above present fairly, in
all material respects, the financial position of America's Home Page, Inc. at
March 31, 1999 and the results of its operations and its cash flows for the
period from March 16, 1999 (inception) through March 31, 1999 in conformity with
generally accepted accounting principles.


                                             /s/ Ernst & Young LLP


Phoenix, Arizona
May 5, 1999

                                      F-2
<PAGE>   53
                            AMERICA'S HOME PAGE, INC.
                          (A DEVELOPMENT STAGE COMPANY)

                                  BALANCE SHEET

                                 MARCH 31, 1999


<TABLE>
<CAPTION>
<S>             <C>                                                        <C>
                ASSETS

                Current assets:

                     Receivable from stockholder                           $ 1,000,000

                     Prepaid offering costs                                      4,228
                                                                           -----------
                Total current assets
                                                                             1,004,228
                     Other assets                                                   --
                                                                           -----------
                Total assets                                               $ 1,004,228
                                                                           ===========

                LIABILITIES AND STOCKHOLDERS' EQUITY

                Current liabilities:

                      Accounts payable                                     $    23,130
                                                                           -----------
                Total current liabilities                                       23,130

                Stockholders' equity:
                      Common stock, par value $0.001:
                      Authorized shares - 30,000,000
                      Issued and outstanding shares - 12,900,000                12,900
                      Additional paid-in capital                             1,165,718
                      Deficit accumulated during the development stage        (197,520)
                                                                           -----------
                Total stockholders' equity                                     981,098
                                                                           -----------
                Total liabilities and stockholders' equity                 $ 1,004,228
                                                                           ===========
</TABLE>


See accompanying notes.

                                      F-3
<PAGE>   54
                            AMERICA'S HOME PAGE, INC.
                          (A DEVELOPMENT STAGE COMPANY)

                             STATEMENT OF OPERATIONS

            PERIOD FROM MARCH 16, 1999 (INCEPTION) TO MARCH 31, 1999


<TABLE>
<CAPTION>
<S>                                                                                 <C>
                Net revenues                                                        $         --

                Costs and expenses:
                  Selling, general and administrative                                     18,902
                  Research and development                                               178,618
                                                                                    ------------
                                                                                         197,520
                                                                                    ------------
                Net loss                                                            $   (197,520)
                                                                                    ============

                Net loss per share-basic and diluted                                $      (0.02)
                                                                                    ============

                Number of shares used in per share calculation-basic and diluted      11,784,470
                                                                                    ============
</TABLE>

See accompanying notes.

                                      F-4
<PAGE>   55
                            AMERICA'S HOME PAGE, INC.
                          (A DEVELOPMENT STAGE COMPANY)

                  STATEMENT OF CHANGES IN STOCKHOLDERS' EQUITY

                                 MARCH 31, 1999


<TABLE>
<CAPTION>
                                                                                                    Deficit Accum-
                                                            Common Stock            Additional      ulated During       Total
                                                                                     Paid-In       the Development    Stockholders'
                                       Date            Shares          Amount        Capital            Stage           Equity
                                       ----            ------          ------        -------            -----           ------
<S>                              <C>                <C>               <C>           <C>            <C>                <C>
Beginning balance                                            -        $      -      $        -       $       -        $       -

Issuance of common
 stock to founders for
 services                        March 16, 1999      9,900,000           9,900         168,718               -          178,618
Sale of common stock
 for cash                        March 21, 1999        151,515            152           49,848               -           50,000
Sale of common stock
 for cash                        March 22, 1999      2,848,485          2,848          947,152               -          950,000
Net loss                                                     -              -                -        (197,520)        (197,520)
                                                    ----------        -------       ----------       ---------        ---------
Balance at March 31, 1999                           12,900,000        $12,900       $1,165,718       $(197,520)       $ 981,098
                                                    ==========        =======       ==========       =========        =========
</TABLE>


See accompanying notes.

                                      F-5
<PAGE>   56
                            AMERICA'S HOME PAGE, INC.
                          (A DEVELOPMENT STAGE COMPANY)

                             STATEMENT OF CASH FLOWS

            PERIOD FROM MARCH 16, 1999 (INCEPTION) TO MARCH 31, 1999

<TABLE>
<CAPTION>
<S>                                                                                      <C>
                OPERATING ACTIVITIES
                  Net loss                                                               $  (197,520)
                  Adjustments to reconcile net loss to net cash provided by
                    operating activities:
                    Increase in accounts payable                                              18,902
                    Expenses paid by stockholders                                            178,618
                                                                                         -----------
                Net cash provided by operating activities                                         --

                INVESTING ACTIVITIES                                                              --

                FINANCING ACTIVITIES
                                                                                         -----------
                Net increase in cash                                                              --
                Cash at beginning of period                                                       --
                                                                                         -----------
                Cash at end of period                                                    $        --
                                                                                         ===========

                NON-CASH ACTIVITY
                Stock subscribed by stockholders                                         $ 1,000,000
                Prepaid offering costs in accounts payable                                     4,228
</TABLE>

See accompanying notes.

                                      F-6
<PAGE>   57
                            AMERICA'S HOME PAGE, INC.
                          (A DEVELOPMENT STAGE COMPANY)

                         NOTES TO FINANCIAL STATEMENTS

                                 MARCH 31, 1999

1.       SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

         DESCRIPTION OF BUSINESS


         America's Home Page, Inc. (the "Company") is a development stage
         company formed on March 16, 1999. The Company's fiscal year ends on
         December 31 of each year. The Company plans to launch a gateway to the
         World Wide Web which management expects to attract and sustain a broad
         and loyal base of Internet users by giving these users warrants that
         when accumulated are convertible into a share of common stock in
         exchange for qualifying activity at the Company's Web site.


         BASIS OF PRESENTATION


         To date, the Company's operations have consisted primarily of the
         development of an Internet Web site. To be successful, the Company
         needs to develop and test its Web site as well as its database and
         network capabilities to meet the demands of its anticipated future
         users. The Company may also need to raise additional capital to carry
         out its business plans. In addition, there is some uncertainty about
         whether the Company's business model will be accepted by potential
         users as well as future advertisers and business partners. The Company
         has not generated any revenue to date. To achieve viability, the
         Company must ultimately generate sufficient revenue from its Web site
         to cover its expenses.


         USE OF ESTIMATES

         The preparation of financial statements in conformity with generally
         accepted accounting principles requires management to make estimates
         and assumptions that affect the amounts reported in the financial
         statements and accompanying notes. Actual results could differ
         significantly from those estimates.

         RECEIVABLE FROM STOCKHOLDER


         Receivable from stockholder represents two subscriptions to purchase
         3,000,000 shares of the Company's common stock for $1,000,000. These
         subscriptions were collected on April 6, 1999 and accordingly, the
         receivable is classified as a current asset. The subscribers are not
         related to the Company other than as stockholders.


         MEMBERSHIP AWARD PROGRAM


         The Company expects to incur non-cash costs with respect to warrants to
         be issued as incentives to qualifying users of its Web site. Users of
         the Web site are issued warrants that are exercisable for shares of the
         Company's common stock as is described in Note 2. Expense will be
         recognized at the time of warrant issuance for the estimated fair value
         of the number of warrants issued that the Company expects will
         ultimately be converted into shares of common stock. Until the Company
         establishes reasonably predictable information with which to estimate
         the number of warrants issued that will ultimately be converted, it
         will only reduce warrant issuance expenses for the actual expense
         previously recorded for warrants issued that have expired.


                                      F-7
<PAGE>   58
                            AMERICA'S HOME PAGE, INC.
                          (A DEVELOPMENT STAGE COMPANY)

                    NOTES TO FINANCIAL STATEMENTS (CONTINUED)




         RESEARCH AND DEVELOPMENT COSTS



         Research and development costs include expenses incurred by the Company
         to develop, enhance, manage, monitor and operate the Company's Web
         site. Such costs are expensed as incurred.


         INTERIM FINANCIAL INFORMATION

         Operating results for the period from March 16, 1999 (inception) to
         March 31, 1999 are not necessarily indicative of results that may be
         expected for any future periods.


         RECIPROCAL ARRANGEMENTS



         The Company has entered into several arrangements whereby it provides a
         presence on its Web site for a third party in exchange for reciprocal
         treatment on that party's Web site. Such agreements vary as to
         formality of the agreement and term, if any. The Company does not
         record revenue or expense with respect to such arrangements since such
         services are similar in nature. The Company also does not have a basis
         upon which it could otherwise objectively measure such amounts.


2.       WARRANT ISSUANCE, CONVERSION AND VALUATION


         The Company has reserved 10 million shares of common stock for issuance
         under its membership award program. Under the present program, the
         Company plans to issue warrants to users of its Web site that are
         initially convertible into common stock on the basis of 30 warrants
         being convertible into one share of common stock for no additional
         consideration. Once an Internet user registers with the Company, the
         user will earn one warrant each day they visit the Company's Web site.
         Warrants may also be earned in connection with contests and other
         events periodically held by the Company. In the future, warrants may be
         awarded to users who use the Company's Web site for extended periods of
         time.


         Warrants held by users will be maintained by the Company on its books
         in uncertificated form and will be displayed on the user's individual
         home page. Warrants expire at the earlier of the tenth business day of
         the calendar year following the calendar year after the warrants were
         earned or at the end of 60 days if the site has not been accessed for
         60 days and the user has earned fewer than 30 warrants.


         The Company estimates that the fair value of the warrants will be an
         amount discounted from the related share of common stock into which
         they may be converted, adjusted for the conversion ratio, initially set
         at 30 for one. Accordingly, the related costs for the issuance of
         warrants by the Company will be based upon the estimated fair value of
         the total warrants issued each day based upon the closing market price
         of the underlying common stock on the date the warrants are awarded. As
         is discussed in Note 1, the Company may change the number of issued
         warrants upon which expense will be computed when it has developed
         information from which it can reasonably estimate the number of
         warrants which will be ultimately converted.


         The Company will not permit warrants to be exercised until 180 days
         after its initial public offering.

                                      F-8
<PAGE>   59
                            AMERICA'S HOME PAGE, INC.
                          (A DEVELOPMENT STAGE COMPANY)

                    NOTES TO FINANCIAL STATEMENTS (CONTINUED)



3.       STOCKHOLDERS' EQUITY


         On March 16, 1999, the Company issued 9,900,000 shares of common stock
         to the founding stockholders of the Company in consideration for
         services provided on behalf of the Company substantially all of which
         was prior to its formation. The founding stockholders' historic cost
         basis in the consideration given was $178,618 which related principally
         to previously performed research and development activities relating to
         the development of the Company's Web site and content. The amounts were
         determined based upon the respective stockholders' actual costs
         incurred through March 31, 1999.



4.       LEASES



         The Company assumed a lease from one of its stockholders from where it
         conducts its primary business operations. Under the terms of the lease,
         the Company must pay monthly rent of $2,256 through March 31, 2000.



5.       INCOME TAXES


         The Company has not yet determined whether the expense it will record
         through the warrant issuance program will be deductible for federal
         income tax purposes. Until such time as it obtains a favorable ruling
         from the Internal Revenue Service, or otherwise determines that such
         amounts will be deductible for income tax purposes, the Company does
         not intend to account for such amounts as tax deductible.


         At March 31, 1999, the Company had no net operating loss carryforwards
         since its initial operating expenses are presently expected to be
         capitalized for income tax purposes as start-up costs. Such start-up
         costs generated approximately $70,000 of deferred tax assets which are
         fully reserved for financial reporting purposes based on the Company's
         initial losses.


         The Company's income tax provision differs from the federal statutory
         rate by such rate given that the Company incurred operating losses and
         any related deferred tax benefits are fully reserved.


6.       SUBSEQUENT EVENTS





         1999 STOCK OPTION PLAN


         The 1999 Stock Option Plan was adopted by the Board of Directors and
         stockholders in May 1999. The plan was established to attract, retain
         and motivate selected employees and officers. The Company has reserved
         2,800,000 shares of common stock for issuance under this plan.


         NON-EMPLOYEE DIRECTOR STOCK OPTION PLAN


         The Non-Employee Director Stock Option Plan was adopted by the Board of
         Directors and stockholders in May 1999. The plan was established to
         attract and compensate the Company's non-employee directors. The
         Company has reserved 150,000 shares of common stock for future issuance
         under this plan. It is presently anticipated that options to purchase
         shares will be granted with an exercise price equal to the fair


                                      F-9
<PAGE>   60
                            AMERICA'S HOME PAGE, INC.
                          (A DEVELOPMENT STAGE COMPANY)

                    NOTES TO FINANCIAL STATEMENTS (CONTINUED)




         value of the related common stock. Under present accounting rules,
         there would be no expense recorded relating to such options. However,
         there are proposed changes in accounting rules covering non-employee
         directors that, if adopted, could result in future charges to expense
         under this plan.


         INDEPENDENT CONTRACTOR STOCK OPTION PLAN


         The Independent Contractor Stock Option Plan was adopted by the Board
         of Directors and stockholders in May 1999. The plan was established to
         provide the Company with a non-cash alternative for compensating
         third-party service providers to the Company. The Company has reserved
         150,000 shares of common stock for issuance under this plan. The
         Company will record expense with respect to options granted under this
         plan in accordance with Statement of Financial Accounting Standards
         Number 123.



         OFFICE LEASE AMENDMENT



         Subsequent to March 31, 1999, the Company entered into an amendment to
         its office lease whereby the Company leased additional space. The
         monthly rent is now $5,345 for the remaining term of the lease (through
         March 2000).



         THIRD PARTY ARRANGEMENTS



         Subsequent to March 31, 1999, the Company has entered into arrangements
         with various providers of goods and services over the Internet. These
         arrangements generally provide for the payment of commissions or fees
         to the Company for goods purchased from such Web sites and/or the
         payment of fees based on the number of site visits logged through the
         Company's Web site. Revenues will be recorded at the time of the
         product sale or the site visit, once collectibility is deemed probable.



         NAME CHANGE



         On June 17, 1999, the Company's stockholders agreed to change the
         Company's name to takes.com, inc.


                                      F-10
<PAGE>   61

                                 takes.com, inc.



























Until _______, 1999, all dealers that effect transactions in these securities,
whether or not participating in our initial public offering, may be required to
deliver a prospectus. This is in addition to the dealers' obligation to deliver
a prospectus when acting as underwriters and with respect to their unsold
allotments or subscriptions.

<PAGE>   62
                                     PART II

                     INFORMATION NOT REQUIRED IN PROSPECTUS

ITEM 13.  OTHER EXPENSES OF ISSUANCE AND DISTRIBUTION.


         The following table sets forth the estimated expenses to be borne by
the Company in connection with the registration, issuance and distribution of
the securities to be registered by this registration statement, other than
underwriting discounts and commissions. All amounts are estimates except the SEC
registration fee, the NASD filing fee and the Nasdaq application fee.


<TABLE>
<CAPTION>
<S>                                                        <C>
                SEC registration fee                       $  8,129
                NASD filing fee                               3,424
                Nasdaq application fee                       95,000
                Accounting fees                              75,000
                Printing and engraving expenses             125,000
                Legal fees and expenses                     250,000
                Transfer agent fees                          20,000
                Miscellaneous expenses                       23,447
                                                           --------
                          Total                            $600,000
                                                           ========
</TABLE>

ITEM 14.  INDEMNIFICATION OF DIRECTORS AND OFFICERS.

         Section 145 of the Delaware General Corporation Law (the "Delaware
Act") authorizes indemnification of directors, officers, employees and agents of
the Company; allows the advancement of costs of defending against litigation;
and permits companies incorporated in Delaware to purchase insurance on behalf
of directors, officers, employees and agents against liabilities whether or not
in the circumstances such companies would have the power to indemnify against
such liabilities under the provisions of the statute.

         The Company's certificate of incorporation provides for indemnification
of the Company's officers and directors to the fullest extent permitted by
Section 145 of the Delaware Act. The Company intends to obtain directors and
officers insurance covering its executive officers and directors.

         The certificate eliminates, to the fullest extent permitted by Delaware
law, liability of a director to the Company of its stockholders for monetary
damages for a breach of such director's fiduciary duty of care except for
liability where a director: (a) breaches his or her duty of loyalty to the
Company or its stockholders; (b) fails to act in good faith or engages in
intentional misconduct or knowing violation of law; (c) authorizes payment of an
illegal dividend or stock repurchase; or (d) obtains an improper personal
benefit. While liability for monetary damages has been eliminated, equitable
remedies such as injunctive relief or rescission remain available. In addition,
a director is not relieved of his or her responsibilities under any other law,
including the federal securities laws.

         Insofar as indemnification by the Company for liabilities arising under
the Securities Act may be permitted to directors, officers and controlling
persons of the Company pursuant to the foregoing provisions, the Company has
been advised that in the opinion of the Securities and Exchange Commission ,
such indemnification is against public policy as expressed in the Securities Act
and is, therefore, unenforceable.

ITEM 15.  RECENT SALES OF UNREGISTERED SECURITIES.


         In March 1999, we issued 100 shares of our common stock, par value
$.001 per share, to our co-founder, Peter L. Ax, in connection with our
incorporation. On March 16, 1999, we issued 2,999,900 shares of common stock to
Mr. Ax and 2,100,000 shares of common stock to Joel W. Cohen for founding the
Company and for services rendered, amounts expended and costs incurred by them
prior to the Company's incorporation. On March 16, 1999, we issued 900,000
shares to Michael Cohen for services rendered by him. On March 16, 1999, we also


                                      II-1
<PAGE>   63

issued 3,000,000 shares of common stock to SpinCycle, Inc. for services rendered
by its employees on our behalf and for relinquishing its interest in the
business concept for takes.com.



         In March 1999, we issued a total of 900,000 shares of our common stock
to two principals of Silvervision Entertainment Group, LLC, 300,000 to David S.
Bellino and 600,000 to Dale L. Sokolov, for Web site development services
rendered by Silvervision through March 31, 1999. Mr. Bellino is our Vice
President of Production and Mr. Sokolov is our Vice President of Business
Development. Silvervision agreed to assign to us all of its right, title and
interest in our Web site as of March 31, 1999. Messrs. Bellino and Sokolov also
granted us an option to purchase, for no cash consideration, an option to
acquire their collective 33.4% interest in Illusion Networks, LLC which owns
interactive video technology for Internet applications. The grant of this option
is subject to the consent of Silvervision, the third member of Illusion
Networks. Mr. Bellino was the president and chief executive officer of
Silvervision and Illusion Networks. Under an arrangement with the stockholders
of Silvervision, Mr. Sokolov will transfer to them 300,000 shares of our common
stock. As of June 18, Mr. Sokolov still owned these shares.



         In March 1999, we commenced an offering of up to $1,500,000 of our
common stock at an offering price of approximately $.33 per share. We sold
3,000,000 shares of our common stock for an aggregate purchase price of
$1,000,000. We offered our common stock to "accredited investors" only. In
connection with our private offering of common stock, we rely upon the
exemptions from the Section 5 registration requirements contained in Section
4(2) of the Securities Act and the safe harbor provided in Rule 506 of
Regulation D. Our offering was conducted without any general solicitation and
the investors were required to represent that they were purchasing for
investment and not with a view toward resale.


ITEM 16.  EXHIBITS AND FINANCIAL STATEMENT SCHEDULES.

         The exhibits to the Registration Statement are listed in the Exhibit
Index which appears elsewhere in this Registration Statement and is incorporated
herein by this reference.

         All schedules are omitted because of the absence of the condition under
which they are required or because the information is included in the
consolidated financial statements or notes thereto.

ITEM 17.  UNDERTAKINGS.

         The undersigned registrant hereby undertakes:

         (1) To file, during any period in which offers or sales are being made,
a post-effective amendment to this registration statement:

               (i) To include any prospectus required by section 10(a)(3) of the
Securities Act of 1933;

               (ii) To reflect in the prospectus any facts or events arising
after the effective date of the registration statement (or the most recent
post-effective amendment thereof) which, individually or in the aggregate,
represent a fundamental change in the information set forth in the registration
statement. Notwithstanding the foregoing, any increase or decrease in volume of
securities offered (if the total dollar value of securities offered would not
exceed that which was registered) and any deviation from the low or high end of
the estimated maximum offering range may be reflected in the form of prospectus
filed with the Commission pursuant to Rule 424(b) if, in the aggregate, the
changes in volume and price represent no more than a 20% change in the maximum
aggregate offering price set forth in the "Calculation of Registration Fee"
table in the effective registration statement.

               (iii) To include any material information with respect to the
plan of distribution not previously disclosed in the registration statement or
any material change to such information in the registration statement.

                                      II-2
<PAGE>   64
         (2) That, for the purpose of determining any liability under the
Securities Act of 1933, each such post-effective amendment shall be deemed to be
a new registration statement relating to the securities offered therein, and the
offering of such securities at that time shall be deemed to be the initial bona
fide offering thereof.

         (3) To remove from registration by means of a post-effective amendment
any of the securities being registered which remain unsold at the termination of
the offering.

         (4) For purposes of determining any liability under the Securities Act
of 1933, the information omitted from the form of prospectus filed as part of
this registration statement in reliance upon Rule 430A and contained in a form
of prospectus filed by the registrant pursuant to Rule 421(b)(1) or (4) or
497(h) under the Securities Act shall be deemed to be part of this registration
statement as of the time it was declared effective.

         (5) For the purpose of determining any liability under the Securities
Act of 1933, each post-effective amendment that contains a form of prospectus
shall be deemed to be a new registration statement relating to the securities
offered therein, and the offering of such securities at that time shall be
deemed to be the initial bona fide offering thereof.

         The undersigned registrant hereby undertakes to provide to the
underwriter at the closing specified in the underwriting agreements certificates
in such denominations and registered in such names as required by the
underwriter to permit prompt delivery to each purchaser.


         Insofar as indemnification for liabilities arising under the Securities
Act of 1933 may be permitted directors, officers and controlling persons of the
registrant pursuant to the provisions described under Item 14 above or
otherwise, the registrant has been advised that in the opinion of the Securities
and Exchange Commission such indemnification is against public policy as
expressed in the Act and is, therefore, unenforceable. If a claim for
indemnification against such liabilities (other than the payment by the
registrant of expenses incurred or paid by a director, officer or controlling
person of the registrant in the successful defense of any action, suit or
proceeding) is asserted by such director, officer or controlling person in
connection with the securities being registered, the registrant will, unless in
the opinion of its counsel the matter has been settled by controlling precedent,
submit to a court of appropriate jurisdiction the question whether such
indemnification by it is against public policy as expressed in the Act and will
be governed by the final adjudication of such issue.


                                      II-3
<PAGE>   65
                                   SIGNATURES


         Pursuant to the requirements of the Securities Act of 1933, the
registrant has duly caused this amendment no. 1 to its registration statement to
be signed on its behalf by the undersigned, thereunto duly authorized, in the
City of San Diego, in the State of California, on June 22, 1999.



                                       takes.com, inc.


                                       By:  /s/ JOEL W. COHEN
                                          -------------------------------------
                                            Joel W. Cohen
                                            Chief Executive Officer

                                      II-4
<PAGE>   66
                               POWER OF ATTORNEY


         KNOW ALL PERSONS BY THESE PRESENTS that each person whose signature
appears below constitutes and appoints Peter L. Ax, as his true and lawful
attorney-in-fact and agent, with full power of substitution and resubstitution,
to act, for him and in his name, place and stead, in any and all capacities, to
sign any or all amendments (including post-effective amendments) to this
registration statement, and to file the same, with all exhibits thereto, and
other documents in connection therewith, with the Securities and Exchange
Commission, granting unto said attorney-in-fact and agent full power and
authority to do and perform each and every act and thing requisite and necessary
to be done in and about the premises, as fully to all intents and purposes as he
might or could do in person, hereby ratifying and confirming all that said
attorney-in-fact and agent, or his substitute may lawfully do or cause to be
done by virtue hereof. Pursuant to the requirements of the Securities Act of
1933, this registration statement has been signed by the following persons in
the capacities indicated on June 22, 1999.





<TABLE>
<CAPTION>
                    SIGNATURE                                     TITLE
                    ---------                                     -----
<S>                 <C>                                <C>
                    /s/ JOEL W. COHEN                  President and Chief Executive Officer
                    ------------------------            (Principal Executive, Financial and Accounting Officer)
                      Joel W. Cohen

                    /s/ PETER L. AX                    Chairman of the Board
                    ------------------------
                      Peter L. Ax

                    /s/ TODD D. SIMS                   Director
                    ------------------------
                      Todd D. Sims
</TABLE>


                                      II-5
<PAGE>   67
                                    EXHIBITS


<TABLE>
<CAPTION>
             EXHIBIT
              NO.            DESCRIPTION OF EXHIBIT
              ---            ----------------------
<S>          <C>             <C>
             1.1             Underwriting Agreement+
             1.2             Warrant Agreement between Underwriters and the Company+
             3.1             Certificate of Incorporation of the Company as filed on March 16, 1999*
             3.2             Certificate of Amendment to the Certificate of
                             Incorporation as filed on June 17, 1999
             3.3             Form of Amended and Restated Certificate of Incorporation of the Company
             3.4             Bylaws of the Company
             4.1             Form of Warrant Agreement between the Company and Members
             5.1             Form of Legal Opinion of Pedersen & Houpt, P.C.
             5.2             Form of Tax Opinion of Pedersen & Houpt, P.C.
             10.1            Agreement with GoTo.com, Inc.*
             10.2            Agreement with Verio, Inc.
             10.3            Contractor  Work  Agreement  dated April 7, 1999 between the Company and Jedi
                             Group, Inc.*
             10.4            1999 Stock Option Plan
             10.5            Non-Employee Director Stock Option Plan
             10.6            Independent Contractor Stock Option Plan
             10.7            Content  Distribution  Agreement  dated May 19, 1999  between the Company and
                             InfoSpace.com, Inc.
             23.1            Consent of Pedersen & Houpt, P.C.
             23.2            Consent of Ernst & Young LLP
             23.3            Consent of Donald R. Diamond
             24.1            Power of Attorney (included on signature page)
             27.1            Financial Data Schedule*
</TABLE>


----------


 *   Previously filed.
 +   To be filed by amendment.


                                      II-6