##### Table of Contents





UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, D.C. 20549





FORM 10-Q





(Mark One)



|þ | QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
|- | ---------------------------------------------------------------------------------------



| | For the quarterly period ended March 31, 2008
| | ---------------------------------------------

OR



| ̈ | TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
|- | ----------------------------------------------------------------------------------------



| | For the transition period from                      to
| | ------------------------------------------------------

Commission file number 0-23827





PC CONNECTION, INC.

(Exact name of registrant as specified in its charter)







|                                                               |  |                                     
|-------------------------------------------------------------- |  | ------------------------------------
|DELAWARE                                                       |  | 02-0513618                          
|(State or other jurisdiction of incorporation or organization) |  | (I.R.S. Employer Identification No.)
|                                                               | 
|730 MILFORD ROAD, MERRIMACK, NEW HAMPSHIRE                     |  | 03054                               
|(Address of principal executive offices)                       |  | (Zip Code)                          

(603) 683-2000

(Registrants telephone number, including area code)





Former name, former address
and former fiscal year, if changed since last report: N/A

Indicate by check mark whether the registrant: (1) has filed all
reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such
filing requirements for the past 90 days.

YES  þ    NO   ̈

Indicate by
check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. See definitions of large accelerated filer, accelerated filer, and smaller
reporting company in Rule 12b-2 of the Exchange Act. (Check one):



|                                              |  |                             
|--------------------------------------------- |  | ----------------------------
|Large accelerated filer   ̈                    |  | Accelerated filer  þ        
|Non-accelerated filer   ̈                      |  | Smaller reporting company   ̈
|(Do not check if a smaller reporting company)

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the
Exchange Act).

YES   ̈    NO  þ

The number of shares outstanding of the issuers common stock as of May 2, 2008 was 26,803,337.









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##### Table of Contents

PC CONNECTION, INC. AND SUBSIDIARIES

FORM 10-Q

TABLE OF CONTENTS

PART I    FINANCIAL INFORMATION



|           |  |                                                                                                       |  |     
|---------- |  | ----------------------------------------------------------------------------------------------------- |  | ----
|           |  |                                                                                                       |  | Page
|           |  |                                                                                                      
|           |  |                                                                                                       |  |     
|           |  |                                                                                                      
|ITEM 1.    |  | Unaudited Condensed Consolidated Financial Statements:                                                |  |     
|           |  |                                                                                                      
|           |  | Report of Independent Registered Public Accounting Firm                                               |  | 1   
|           |  |                                                                                                      
|           |  | Condensed Consolidated Balance SheetsMarch 31, 2008 and December 31, 2007                            |  | 2   
|           |  |                                                                                                      
|           |  | Condensed Consolidated Statements of IncomeThree months ended March 31, 2008 and 2007                |  | 3   
|           |  |                                                                                                      
|           |  | Condensed Consolidated Statement of Changes in Stockholders EquityThree months ended March 31, 2008 |  | 4   
|           |  |                                                                                                      
|           |  | Condensed Consolidated Statements of Cash FlowsThree months ended March 31, 2008 and 2007            |  | 5   
|           |  |                                                                                                      
|           |  | Notes to Unaudited Condensed Consolidated Financial Statements                                        |  | 6   
|           |  |                                                                                                      
|ITEM 2.    |  | Managements Discussion and Analysis of Financial Condition and Results of Operations.                |  | 17  
|           |  |                                                                                                      
|ITEM 3.    |  | Quantitative and Qualitative Disclosures About Market Risk                                            |  | 26  
|           |  |                                                                                                      
|ITEM 4.    |  | Controls and Procedures                                                                               |  | 27  
|           |  |                                                                                                      
|           |  | PART II    OTHER INFORMATION                                                                          |  |     
|           |  |                                                                                                      
|ITEM 1A.   |  | Risk Factors                                                                                          |  | 28  
|           |  |                                                                                                      
|ITEM 2.    |  | Unregistered Sales of Equity Securities and Use of Proceeds                                           |  | 34  
|           |  |                                                                                                      
|ITEM 5.    |  | Other Information                                                                                     |  | 34  
|           |  |                                                                                                      
|ITEM 6.    |  | Exhibits                                                                                              |  | 35  
|           | 
|SIGNATURES |  | 36                                                                                                   



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##### Table of Contents

REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

To the Board of Directors and Stockholders of

PC Connection, Inc.

Merrimack, New Hampshire

We have reviewed the accompanying condensed consolidated balance sheet of PC Connection, Inc. and subsidiaries (the Company) as of
March 31, 2008, and the related condensed consolidated statements of income and cash flows for the three-month periods ended March 31, 2008 and 2007, and the condensed consolidated statement of changes in stockholders equity for the
three-month period ended March 31, 2008. These interim financial statements are the responsibility of the Companys management.

We conducted our review in accordance with the standards of the Public Company Accounting Oversight Board (United States). A review of interim financial information consists principally of applying analytical procedures and making
inquiries of persons responsible for financial and accounting matters. It is substantially less in scope than an audit conducted in accordance with the standards of the Public Company Accounting Oversight Board (United States), the objective of
which is the expression of an opinion regarding the financial statements taken as a whole. Accordingly, we do not express such an opinion.

Based on our review, we are not aware of any material modifications that should be made to such condensed consolidated interim financial statements for them to be in conformity with accounting principles generally accepted in the United
States of America.

We have previously audited, in accordance with standards of the Public Company Accounting Oversight Board (United
States), the consolidated balance sheet of PC Connection, Inc. and subsidiaries as of December 31, 2007, and the related consolidated statements of income, stockholders equity, and cash flows for the year then ended (not presented
herein); and in our report dated March 14, 2008, we expressed an unqualified opinion on those consolidated financial statements (and included an explanatory paragraph regarding the Companys adoption of Financial Accounting Standards Board
Interpretation No. 48, Accounting for Uncertainty in Income Taxes - an interpretation of FASB Statement No. 109, effective January 1, 2007.) In our opinion, the information set forth in the accompanying condensed consolidated balance sheet as of
December 31, 2007 is fairly stated, in all material respects, in relation to the consolidated balance sheet from which it has been derived.

DELOITTE & TOUCHE LLP

Boston, Massachusetts

May 12, 2008



1



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##### Table of Contents

PC CONNECTION, INC. AND SUBSIDIARIES

PART IFINANCIAL INFORMATION

Item 1Financial Statements

CONDENSED CONSOLIDATED BALANCE SHEETS

(amounts in thousands)



|                                                               |  |               |         |   |                  |   |         |  
|-------------------------------------------------------------- |  | ------------- | ------- | - | ---------------- | - | ------- | -
|                                                               |  | March 31,2008 |         |   | December 31,2007 |  
|                                                               |  | (unaudited)   |         |   |                  |  
|ASSETS                                                         |  |               |         |   |                  |   |         |  
|Current Assets:                                                |  |               |         |   |                  |   |         |  
|Cash and cash equivalents                                      |  | $             | 20,488  |   |                  | $ | 13,741  |  
|Accounts receivable, net                                       |  |               | 178,473 |   |                  |   | 202,216 |  
|Inventoriesmerchandise                                        |  |               | 65,670  |   |                  |   | 76,090  |  
|Deferred income taxes                                          |  |               | 2,880   |   |                  |   | 2,858   |  
|Income taxes receivable                                        |  |               | 2,010   |   |                  |   | 345     |  
|Prepaid expenses and other current assets                      |  |               | 3,735   |   |                  |   | 4,322   |  
|                                                               |  |               |         |   |                  |   |         |  
|Total current assets                                           |  |               | 273,256 |   |                  |   | 299,572 |  
|Property and equipment, net                                    |  |               | 22,807  |   |                  |   | 20,831  |  
|Goodwill                                                       |  |               | 56,867  |   |                  |   | 56,867  |  
|Other intangibles, net                                         |  |               | 3,024   |   |                  |   | 3,291   |  
|Other assets                                                   |  |               | 308     |   |                  |   | 318     |  
|                                                               |  |               |         |   |                  |   |         |  
|Total Assets                                                   |  | $             | 356,262 |   |                  | $ | 380,879 |  
|                                                               |  |               |         |   |                  |   |         |  
|LIABILITIES AND STOCKHOLDERS EQUITY                           |  |               |         |   |                  |   |         |  
|Current Liabilities:                                           |  |               |         |   |                  |   |         |  
|Current maturities of capital lease obligation to affiliate    |  | $             | 571     |   |                  | $ | 527     |  
|Accounts payable                                               |  |               | 86,413  |   |                  |   | 111,140 |  
|Accrued expenses and other liabilities                         |  |               | 19,428  |   |                  |   | 20,557  |  
|Accrued payroll                                                |  |               | 6,959   |   |                  |   | 10,816  |  
|                                                               |  |               |         |   |                  |   |         |  
|Total current liabilities                                      |  |               | 113,371 |   |                  |   | 143,040 |  
|                                                               |  |               |         |   |                  |   |         |  
|Capital lease obligation to affiliate, less current maturities |  |               | 4,141   |   |                  |   | 4,309   |  
|Deferred income taxes                                          |  |               | 6,883   |   |                  |   | 5,436   |  
|Other liabilities                                              |  |               | 3,486   |   |                  |   | 3,784   |  
|                                                               |  |               |         |   |                  |   |         |  
|Total Liabilities                                              |  |               | 127,881 |   |                  |   | 156,569 |  
|                                                               |  |               |         |   |                  |   |         |  
|Stockholders Equity:                                          |  |               |         |   |                  |   |         |  
|Common stock                                                   |  |               | 273     |   |                  |   | 273     |  
|Additional paid-in capital                                     |  |               | 94,368  |   |                  |   | 94,132  |  
|Retained earnings                                              |  |               | 136,744 |   |                  |   | 131,970 |  
|Treasury stock at cost                                         |  |               | (3,004  | ) |                  |   | (2,065  | )
|                                                               |  |               |         |   |                  |   |         |  
|Total Stockholders Equity                                     |  |               | 228,381 |   |                  |   | 224,310 |  
|                                                               |  |               |         |   |                  |   |         |  
|Total Liabilities and Stockholders Equity                     |  | $             | 356,262 |   |                  | $ | 380,879 |  
|                                                               |  |               |         |   |                  |   |         |  

See notes to unaudited condensed consolidated financial statements.



2



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##### Table of Contents

PC CONNECTION, INC. AND SUBSIDIARIES

PART IFINANCIAL INFORMATION

Item 1Financial Statements

CONDENSED CONSOLIDATED STATEMENTS OF INCOME

(Unaudited)

(amounts in thousands, except per share data)



|                                             |  |                             |         |   |      |   |         |  
|-------------------------------------------- |  | --------------------------- | ------- | - | ---- | - | ------- | -
|                                             |  | Three Months EndedMarch 31, |        
|                                             |  | 2008                        |         |   | 2007 |  
|Net sales                                    |  | $                           | 423,724 |   |      | $ | 398,180 |  
|Cost of sales                                |  |                             | 370,980 |   |      |   | 348,265 |  
|                                             |  |                             |         |   |      |   |         |  
|Gross profit                                 |  |                             | 52,744  |   |      |   | 49,915  |  
|Selling, general and administrative expenses |  |                             | 45,393  |   |      |   | 44,193  |  
|                                             |  |                             |         |   |      |   |         |  
|Income from operations                       |  |                             | 7,351   |   |      |   | 5,722   |  
|Interest expense                             |  |                             | (162    | ) |      |   | (208    | )
|Other, net                                   |  |                             | 159     |   |      |   | 201     |  
|                                             |  |                             |         |   |      |   |         |  
|Income before taxes                          |  |                             | 7,348   |   |      |   | 5,715   |  
|Income tax provision                         |  |                             | (2,574  | ) |      |   | (2,330  | )
|                                             |  |                             |         |   |      |   |         |  
|Net income                                   |  | $                           | 4,774   |   |      | $ | 3,385   |  
|                                             |  |                             |         |   |      |   |         |  
|Weighted average common shares outstanding:  |  |                             |         |   |      |   |         |  
|Basic                                        |  |                             | 26,860  |   |      |   | 26,680  |  
|                                             |  |                             |         |   |      |   |         |  
|Diluted                                      |  |                             | 26,974  |   |      |   | 27,005  |  
|                                             |  |                             |         |   |      |   |         |  
|Earnings per common share:                   |  |                             |         |   |      |   |         |  
|Basic                                        |  | $                           | .18     |   |      | $ | .13     |  
|                                             |  |                             |         |   |      |   |         |  
|Diluted                                      |  | $                           | .18     |   |      | $ | .13     |  
|                                             |  |                             |         |   |      |   |         |  

See notes to unaudited condensed consolidated financial statements.



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##### Table of Contents

PC CONNECTION, INC. AND SUBSIDIARIES

PART IFINANCIAL INFORMATION

Item 1Financial Statements

CONDENSED CONSOLIDATED STATEMENT OF CHANGES IN STOCKHOLDERS EQUITY

Three Months Ended March 31,
2008

(Unaudited)

(amounts in thousands)



|                                                        |  |              |  |                           |     |                  |   |                 |  |   |         |  |      |   |  |   |        |   |  |   |         |  
|------------------------------------------------------- |  | ------------ |  | ------------------------- | --- | ---------------- | - | --------------- |  | - | ------- |  | ---- | - |  | - | ------ | - |  | - | ------- | -
|                                                        |  | Common Stock |  | AdditionalPaid-In Capital |     | RetainedEarnings |   | Treasury Shares |  |   | Total   | 
|                                                        |  | Shares       |  | Amount                    |     |                  |   | Shares          |  |   | Amount  |  |     
|BalanceJanuary 1, 2008                                 |  | 27,252       |  | $                         | 273 |                  | $ | 94,132          |  | $ | 131,970 |  | (327 | ) |  | $ | (2,065 | ) |  | $ | 224,310 |  
|Stock compensation expense                              |  |             |  |                           |    |                  |   | 207             |  |   |        |  |     |   |  |   |       |   |  |   | 207     |  
|Exercise of stock options, including income tax benefit |  | 3            |  |                           |    |                  |   | 29              |  |   |        |  |     |   |  |   |       |   |  |   | 29      |  
|Repurchase of common stock for Treasury                 |  |             |  |                           |    |                  |   |                |  |   |        |  | (92  | ) |  |   | (939   | ) |  |   | (939    | )
|Net income                                              |  |             |  |                           |    |                  |   |                |  |   | 4,774   |  |     |   |  |   |       |   |  |   | 4,774   |  
|                                                        |  |              |  |                           |     |                  |   |                 |  |   |         |  |      |   |  |   |        |   |  |   |         |  
|BalanceMarch 31, 2008                                  |  | 27,255       |  | $                         | 273 |                  | $ | 94,368          |  | $ | 136,744 |  | (419 | ) |  | $ | (3,004 | ) |  | $ | 228,381 |  
|                                                        |  |              |  |                           |     |                  |   |                 |  |   |         |  |      |   |  |   |        |   |  |   |         |  

See notes to unaudited condensed consolidated financial statements.



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##### Table of Contents

PC CONNECTION, INC. AND SUBSIDIARIES

PART IFINANCIAL INFORMATION

Item 1Financial Statements

CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS

(Unaudited)

(amounts in thousands)



|                                                                                  |  |                             |         |   |      |   |         |  
|--------------------------------------------------------------------------------- |  | --------------------------- | ------- | - | ---- | - | ------- | -
|                                                                                  |  | Three Months EndedMarch 31, |        
|                                                                                  |  | 2008                        |         |   | 2007 |  
|Cash Flows from Operating Activities:                                             |  |                             |         |   |      |   |         |  
|Net income                                                                        |  | $                           | 4,774   |   |      | $ | 3,385   |  
|Adjustments to reconcile net income to net cash provided by operating activities: |  |                             |         |   |      |   |         |  
|Depreciation and amortization                                                     |  |                             | 1,670   |   |      |   | 1,888   |  
|Provision for doubtful accounts                                                   |  |                             | 399     |   |      |   | 337     |  
|Deferred income taxes                                                             |  |                             | 1,425   |   |      |   | (168    | )
|Stock compensation expense                                                        |  |                             | 207     |   |      |   | (68     | )
|Income tax benefit from exercise of stock options                                 |  |                             | 4       |   |      |   | 887     |  
|Excess tax benefit from exercise of stock options                                 |  |                             | (1      | ) |      |   | (343    | )
|Loss on disposal of fixed assets                                                  |  |                             |        |   |      |   | 6       |  
|Changes in assets and liabilities:                                                |  |                             |         |   |      |   |         |  
|Accounts receivable                                                               |  |                             | 23,344  |   |      |   | 23,551  |  
|Inventories                                                                       |  |                             | 10,420  |   |      |   | 2,000   |  
|Prepaid expenses and other current assets                                         |  |                             | (1,078  | ) |      |   | (1,454  | )
|Other non-current assets                                                          |  |                             | 10      |   |      |   | 8       |  
|Accounts payable                                                                  |  |                             | (25,180 | ) |      |   | (21,910 | )
|Accrued expenses and other liabilities                                            |  |                             | (5,284  | ) |      |   | (2,179  | )
|                                                                                  |  |                             |         |   |      |   |         |  
|Net cash provided by operating activities                                         |  |                             | 10,710  |   |      |   | 5,940   |  
|                                                                                  |  |                             |         |   |      |   |         |  
|Cash Flows from Investing Activities:                                             |  |                             |         |   |      |   |         |  
|Purchases of property and equipment                                               |  |                             | (2,926  | ) |      |   | (1,474  | )
|                                                                                  |  |                             |         |   |      |   |         |  
|Net cash used for investing activities                                            |  |                             | (2,926  | ) |      |   | (1,474  | )
|                                                                                  |  |                             |         |   |      |   |         |  
|Cash Flows from Financing Activities:                                             |  |                             |         |   |      |   |         |  
|Proceeds from short-term borrowings                                               |  |                             | 28,815  |   |      |   |        |  
|Repayment of short-term borrowings                                                |  |                             | (28,815 | ) |      |   |        |  
|Repayment of capital lease obligation                                             |  |                             | (124    | ) |      |   | (217    | )
|Purchase of treasury shares                                                       |  |                             | (939    | ) |      |   |        |  
|Exercise of stock options                                                         |  |                             | 25      |   |      |   | 2,494   |  
|Excess tax benefit from exercise of stock options                                 |  |                             | 1       |   |      |   | 343     |  
|                                                                                  |  |                             |         |   |      |   |         |  
|Net cash (used for) provided by financing activities                              |  |                             | (1,037  | ) |      |   | 2,620   |  
|                                                                                  |  |                             |         |   |      |   |         |  
|Increase in cash and cash equivalents                                             |  |                             | 6,747   |   |      |   | 7,086   |  
|Cash and cash equivalents, beginning of period                                    |  |                             | 13,741  |   |      |   | 17,582  |  
|                                                                                  |  |                             |         |   |      |   |         |  
|Cash and cash equivalents, end of period                                          |  | $                           | 20,488  |   |      | $ | 24,668  |  
|                                                                                  |  |                             |         |   |      |   |         |  

See notes to unaudited condensed consolidated financial statements.



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##### Table of Contents

PC CONNECTION, INC. AND SUBSIDIARIES

PART IFINANCIAL INFORMATION

Item 1Financial Statements

NOTES TO UNAUDITED CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

(amounts in thousands, except per share
data)

Note 1Basis of Presentation

The accompanying condensed consolidated financial statements of PC Connection, Inc. and its subsidiaries (the Company, we, us, or our) have been prepared in accordance
with accounting principles generally accepted in the United States of America. Such principles were applied on a basis consistent with those of the financial statements contained in our Annual Report on Form 10-K for the year ended December 31,
2007 filed with the Securities and Exchange Commission. The accompanying condensed consolidated financial statements should be read in conjunction with the financial statements contained in our Annual Report on Form 10-K. In the opinion of
management, the accompanying unaudited condensed consolidated financial statements contain all adjustments (consisting only of normal recurring adjustments) necessary for a fair presentation of the results of operations for the interim periods
reported and of the Companys financial condition as of the date of the interim balance sheet. The operating results for the three months ended March 31, 2008 may not be indicative of the results expected for any succeeding quarter or the
entire year ending December 31, 2008.

Revenue Recognition

Revenue on product sales is recognized at the point in time when persuasive evidence of an arrangement exists, the price is fixed and final, delivery has occurred, and there is a reasonable assurance of collection of
the sales proceeds. We generally obtain oral or written purchase authorizations from our customers for a specified amount of product at a specified price. Because we either (i) have a general practice of covering customer losses while products
are in-transit despite title transferring at the point of shipment or (ii) have FOBdestination specifically set out in our arrangements with federal agencies and certain commercial customers, delivery is deemed to have occurred at the
point in time when the product is received by the customer.

We provide our customers with a limited thirty-day right of return generally
limited to defective merchandise. Revenue is recognized at delivery and a reserve for sales returns is recorded. We have demonstrated the ability to make reasonable and reliable estimates of product returns in accordance with Statement of Financial
Accounting Standards (SFAS) No. 48, Revenue Recognition When Right of Return Exists, based on significant historical experience.

All amounts billed to a customer in a sale transaction related to shipping and handling, if any, represent revenues earned for the goods provided, and these amounts have been classified as net sales. Costs
related to such shipping and handling billings are classified as cost of sales.

Revenue for third party service contracts is
recorded on a net sales recognition basis because we do not assume the risks and rewards of ownership in these transactions. For such contracts, we evaluate whether the sales of such services should be recorded as gross sales or net sales as
required under the guidelines described in Staff Accounting Bulletin No. 104, Revenue Recognition and Emerging Issues Task Force Issue (EITF) No. 99-19, Reporting Revenue Gross as a Principal versus Net as an
Agent. Under gross sales recognition, we are the primary obligor, and the entire selling process is recorded in sales with our cost to the third party service provider recorded as a cost of sales. Under net sales recognition, we are not the
primary obligor, and the cost to the third party service provider is recorded as a reduction to sales, with no cost of goods sold, thus leaving the entire gross profit as the reported net sale for the transaction.

Similarly, we recognize revenue from agency sales transactions on a net sales basis. In agency sales transactions, we facilitate product sales by
equipment and software manufacturers directly to our customers and



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##### Table of Contents

PC CONNECTION, INC. AND SUBSIDIARIES

PART IFINANCIAL INFORMATION

Item 1Financial Statements

NOTES TO UNAUDITED CONDENSED CONSOLIDATED FINANCIAL STATEMENTS(Continued)

(Unaudited)

(amounts in
thousands, except per share data)



receive agency, or referral, fees for such transactions. We do not take title to the products or assume any maintenance or return obligations in these
transactions; title is passed directly from the supplier to our customer.

Although service revenues represent a small percentage of our
consolidated revenues, we offer a growing range of services, including installation, configuration, repair, and other services performed by our personnel and third-party providers. If a service is performed in conjunction with the delivery of
hardware, software, or another service, then we recognize the revenue in such multiple deliverable arrangements, in accordance with EITF 00-21, Accounting for Revenue Arrangements with Multiple Deliverables.

In these arrangements, we recognize revenue for each element of the sale, if the following three conditions are met:



| |  |  | The delivered item(s) has value to the customer on a standalone basis;
| | - |  | ----------------------------------------------------------------------



| |  |  | There is objective and reliable evidence of the fair value of the undelivered item; and
| | - |  | ---------------------------------------------------------------------------------------



| |  |  | If the arrangement includes a general right of return relative to the delivered item, delivery or performance of the undelivered item(s) is considered probable and
substantially under our control.
| | - |  | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

Cost of Sales and Certain Other Costs

Cost of sales includes the invoice cost of the product, direct costs of packaging, inbound and outbound freight, and provisions for inventory
obsolescence, adjusted for discounts, rebates, and other vendor allowances, including those pursuant to EITF Issue No. 02-16, Accounting by a Customer (Including a Reseller) for Certain Consideration Received from a Vendor. Direct
operating expenses relating to our purchasing function and receiving, inspection, internal transfer, warehousing, packing and shipping, and other operating expenses of our distribution center are included in selling, general and administrative
(SG&A) expenses. Total direct operating expenses relating to these functions included in SG&A expenses for the periods reported are shown below:



| |  |                              |  |        |  | 
| |  | ---------------------------- |  | ------ |  | 
| |  | Three Months Ended March 31, |  |       
| |  | 2008                         |  | 2007   |  | 
| |  | $3,067                       |  | $2,787 |  | 

Accounts Receivable

We perform ongoing credit evaluations of our customers and adjust credit limits based on payment history and customer creditworthiness. We maintain an allowance for estimated doubtful accounts based on our historical
experience and the customer credit issues identified. We monitor collections regularly and adjust the allowance for doubtful accounts as necessary to recognize any changes in credit exposure.

InventoriesMerchandise

Inventories (all
finished goods) consisting of software packages, computer systems, and peripheral equipment, are stated at cost (determined under the first-in, first-out method) or market, whichever is lower. Inventory quantities on hand are reviewed regularly, and
allowances are maintained for obsolete, slow moving, and nonsalable inventory.



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##### Table of Contents

PC CONNECTION, INC. AND SUBSIDIARIES

PART IFINANCIAL INFORMATION

Item 1Financial Statements

NOTES TO UNAUDITED CONDENSED CONSOLIDATED FINANCIAL STATEMENTS(Continued)

(Unaudited)

(amounts in
thousands, except per share data)



Vendor Allowances

We receive allowances from merchandise vendors for price protections, discounts, product rebates, and other programs. These allowances are treated as a reduction of the vendors prices and are recorded as
adjustments to cost of sales or inventory, as applicable. Allowances for product rebates that require certain volumes of product sales or purchases are recorded only after the related milestones are met.

Advertising Costs and Allowances

Costs of
producing and distributing catalogs are charged to expense in the period in which the catalogs are first issued. Other advertising costs are expensed as incurred.

Vendors have the ability to place advertisements in our catalogs or fund other advertising activities for which we receive advertising allowances. These vendor allowances, to the extent that they represent specific
reimbursements of the underlying incremental and identifiable costs, are offset against SG&A expenses. Advertising allowances that cannot be associated with a specific program funded by an individual vendor or that exceed the fair value of
advertising expense associated with that program are classified as offsets to cost of sales or inventory in accordance with EITF 02-16. Our vendor partners generally consolidate their funding of advertising and other marketing programs, and as a
result, we classify substantially all vendor consideration as a reduction of cost of inventory purchases rather than a reduction of advertising expense.

Goodwill and Other Intangible Assets

We have designated January 1 of each year as the date we perform our
annual impairment tests relative to goodwill. We completed the impairment review in January 2008 and determined that our goodwill and trademarks were not impaired.



|           |  |                |       
|---------- |  | -------------- | ------
|           |  | March 31, 2008
|Goodwill   |  | $              | 56,867
|Trademarks |  |                | 1,190 

Intangible assets subject to amortization at March 31, 2008 consisted of customer lists of
$1,655 and a licensing agreement of $179 (net of accumulated amortization of $3,565 and $296, respectively). Intangible assets subject to amortization at December 31, 2007 consisted of customer lists of $1,893 and a licensing agreement of $208
(net of accumulated amortization of $3,326 and $267, respectively). For each of the three-month periods ended March 31, 2008 and 2007, we recorded amortization expenses of $268.

The estimated amortization expense for each of the three succeeding years and thereafter is as follows:



|                                |  |   |     |    
|------------------------------- |  | - | --- | ---
|For the Year Ended December 31, |  |   |    
|2008                            |  | $ | 804 | (*)
|2009                            |  |   | 942 |    
|2010                            |  |   | 88  |    
|2011 and thereafter             |  |   |    |    



| | (*) | Represents estimated amortization expense for the nine months ending December 31, 2008.
| | --- | ---------------------------------------------------------------------------------------



8



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##### Table of Contents

PC CONNECTION, INC. AND SUBSIDIARIES

PART IFINANCIAL INFORMATION

Item 1Financial Statements

NOTES TO UNAUDITED CONDENSED CONSOLIDATED FINANCIAL STATEMENTS(Continued)

(Unaudited)

(amounts in
thousands, except per share data)



Stock-Based Compensation

In accordance with SFAS No. 123 (revised 2004), Share-Based Payment, (SFAS 123(R)), we measure the grant date fair value of equity awards given to employees and recognize that cost,
adjusted for forfeitures, over the periods that such services are performed in our condensed consolidated financial statements (described in Note 5). We utilize the Black-Scholes option valuation model to assess the grant date fair value of
stock option awards. We determine the fair value of nonvested stock awards using the end of day market value of our common stock on the grant date. SFAS 123(R) requires that we estimate forfeitures at the time of grant and revise, if necessary, in
subsequent periods if actual forfeitures experienced differ from these estimates.

Income Taxes

We recognize deferred income tax assets and liabilities for the differences between the financial statement and tax basis of assets and liabilities that
will result in taxable or deductible amounts in the future, based on enacted tax laws and rates anticipated to be applicable to the periods in which the differences are expected to affect taxable income. On January 1, 2007, we adopted Financial
Accounting Standards Board ( FASB) Interpretation No. 48, Accounting for Uncertainty in Income Taxesan interpretation of FASB Statement No. 109, (FIN 48). We account for uncertain tax positions in
accordance with FIN 48. Accordingly, we report a liability for unrecognized tax benefits resulting from uncertain tax positions taken or expected to be taken in a tax return. We recognize interest and penalties, if any, related to unrecognized tax
benefits in income tax expense. During the three months ended March 31, 2008, there were no material changes in the liability for unrecognized tax benefits. We do not currently expect that our unrecognized tax benefits will change significantly
within the next twelve months.

Use of Estimates in the Preparation of Financial Statements

The preparation of financial statements in conformity with accounting principles generally accepted in the United States of America requires management to
make estimates and assumptions. These estimates and assumptions affect the amounts reported in the accompanying condensed consolidated financial statements. Actual results could differ from those estimates.

Share Repurchase Authorization

On
March 28, 2001, our Board of Directors authorized the spending of up to $15,000 to repurchase our common stock. Share purchases will be made in the open market from time to time depending on market conditions. Our current bank line of credit,
however, limits repurchases made after June 2005 to $10,000 without bank approval of higher amounts.

In February 2008, we repurchased an
aggregate of 91,779 shares for $939. As of March 31, 2008, we have repurchased an aggregate of 454,196 shares for $3,225. The maximum approximate dollar value of shares that may yet be purchased under the program without further bank approval
is $9,061. We have issued nonvested shares from treasury stock in prior periods and have reflected the net remaining balance of treasury stock on the condensed consolidated balance sheet.



9



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##### Table of Contents

PC CONNECTION, INC. AND SUBSIDIARIES

PART IFINANCIAL INFORMATION

Item 1Financial Statements

NOTES TO UNAUDITED CONDENSED CONSOLIDATED FINANCIAL STATEMENTS(Continued)

(Unaudited)

(amounts in
thousands, except per share data)



Note 2Earnings Per Share

Basic earnings per common share is computed using the weighted average number of shares outstanding. Diluted earnings per share is computed using the weighted average number of shares outstanding adjusted for the
incremental shares attributed to equity awards outstanding to purchase common stock, if dilutive.

The following table sets forth the
computation of basic and diluted earnings per share:



|                                           |  |                    |        |      |   |       
|------------------------------------------ |  | ------------------ | ------ | ---- | - | ------
|                                           |  | Three Months Ended
|March 31,                                  |  | 2008               |        | 2007
|Numerator:                                 |  |                    |        |      |   |       
|Net income                                 |  | $                  | 4,774  |      | $ | 3,385 
|                                           |  |                    |        |      |   |       
|Denominator:                               |  |                    |        |      |   |       
|Denominator for basic earnings per share   |  |                    | 26,860 |      |   | 26,680
|Dilutive effect of equity awards           |  |                    | 114    |      |   | 325   
|                                           |  |                    |        |      |   |       
|Denominator for diluted earnings per share |  |                    | 26,974 |      |   | 27,005
|                                           |  |                    |        |      |   |       
|Earnings per share:                        |  |                    |        |      |   |       
|Basic                                      |  | $                  | .18    |      | $ | .13   
|                                           |  |                    |        |      |   |       
|Diluted                                    |  | $                  | .18    |      | $ | .13   
|                                           |  |                    |        |      |   |       

The following weighted-average outstanding stock options during the three months ended
March 31, 2008 and 2007 were excluded from the computation of diluted earnings per share because the exercise prices of these options were greater than the average market price of our common stock during the respective periods:



|                            |  |                    |  |     
|--------------------------- |  | ------------------ |  | ----
|                            |  | Three Months Ended
|March 31,                   |  | 2008               |  | 2007
|Anti-dilutive stock options |  | 577                |  | 205 

Note 3Recently Issued Accounting Standards

In September 2006, the FASB issued SFAS No. 157, Fair Value Measurements, or SFAS 157. This Statement defines fair value, establishes a
framework for measuring fair value, and expands disclosures about fair value measurements. SFAS No. 157 does not require any new fair value measurements but rather applies under other accounting pronouncements that require or permit fair value
measurements. SFAS 157 is effective for fiscal years beginning after November 15, 2007. In February 2008, the FASB issued FASB Staff Position No. 157-2, or FSP No. 157-2. FSP No. 157-2 delays the effective date of SFAS
No. 157 for all nonfinancial assets and nonfinancial liabilities, except those that are recognized or disclosed at fair value in the financial statements on a recurring basis (at least annually), until fiscal years beginning after
November 15, 2008, and interim periods within those fiscal years. These nonfinancial items include assets and liabilities such as reporting units measured at a fair value in a goodwill impairment test and nonfinancial assets acquired and
liabilities assumed in a business combination. Effective January 1, 2008, we partially adopted SFAS No. 157 for financial assets and liabilities and it did not have a significant effect on our financial position, results of operations, and
cash flows.



10



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##### Table of Contents

PC CONNECTION, INC. AND SUBSIDIARIES

PART IFINANCIAL INFORMATION

Item 1Financial Statements

NOTES TO UNAUDITED CONDENSED CONSOLIDATED FINANCIAL STATEMENTS(Continued)

(Unaudited)

(amounts in
thousands, except per share data)



In February 2007, the FASB issued SFAS No. 159, The Fair Value Option for Financial Assets
and Financial Liabilities, or SFAS 159, which permits companies to voluntarily choose to measure specified financial instruments and other items at fair value on a contract-by-contract basis. If the fair value option is elected,
subsequent changes in fair value will be required to be reported in earnings each reporting period. This Statement is effective for fiscal years beginning after November 15, 2007 and interim periods within those fiscal years. We have not
elected to measure any eligible items at fair value. Accordingly, the adoption of SFAS 159 did not have a material impact on our financial position, results of operations, and cash flows.

In December 2007, the FASB issued SFAS 141(Revised), Business Combinations, which is a revision of SFAS 141, Business
Combinations. SFAS 141(Revised) establishes principles and requirements for how an acquirer in a business combination: recognizes and measures in its financial statements the identifiable assets acquired, the liabilities assumed, and any
noncontrolling interest in the acquiree; recognizes and measures the goodwill acquired in the business combination or a gain from a bargain purchase; and discloses information to enable users of the financial statements to evaluate the nature and
financial effects of the business combination. This Statement is effective for fiscal years beginning after December 15, 2008, and is to be applied prospectively. We are currently assessing the potential impact SFAS 141(Revised) will have on
our financial statements.

Note 4Segment and Related Disclosures

SFAS No. 131, Disclosures About Segments of an Enterprise and Related Information, requires that public companies report profits and losses and certain other information on their reportable
operating segments in their annual and interim financial statements. Our Chief Operating Decision Maker, or CODM, evaluates our operations based on a measure of operating income. The internal organization used by our CODM to assess performance
and allocate resources determines the basis for our reportable operating segments. Our CODM is our Chief Executive Officer.

Our operations
are organized under three reportable operating segmentsthe SMB segment, which serves small- and medium-sized businesses, as well as consumers; the Large Account segment, which serves medium-to-large corporations; and
the Public Sector segment, which serves federal, state, and local government and educational institutionstogether with our Headquarters/Other group that provide services in areas such as finance, human resources, information
technology, legal, communications, and marketing. Most of the operating costs associated with the corporate headquarters functions are charged to the reportable operating segments based on their estimated usage of the underlying functions. We report
these charges to the operating segments as Allocations. Certain of the headquarters costs relating to executive oversight functions that are not allocated to the operating segments are included under the heading of
Headquarters/Other in the tables below.



11



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##### Table of Contents

PC CONNECTION, INC. AND SUBSIDIARIES

PART IFINANCIAL INFORMATION

Item 1Financial Statements

NOTES TO UNAUDITED CONDENSED CONSOLIDATED FINANCIAL STATEMENTS(Continued)

(Unaudited)

(amounts in
thousands, except per share data)



Net sales represent net sales to external customers as our CODM does not review inter-segment product
revenues. Segment information applicable to our reportable operating segments for the three months ended March 31, 2008 and 2007 is shown below:



|                                           |  |                                   |         |   |                      |   |         |                      |  |   |                    |   |  |              |         |   |  |   |        
|------------------------------------------ |  | --------------------------------- | ------- | - | -------------------- | - | ------- | -------------------- |  | - | ------------------ | - |  | ------------ | ------- | - |  | - | -------
|                                           |  | Three Months Ended March 31, 2008
|                                           |  | SMBSegment                        |         |   | Large AccountSegment |   |         | Public SectorSegment |  |   | Headquarters/Other |   |  | Consolidated
|Net sales                                  |  | $                                 | 240,149 |   |                      | $ | 117,208 |                      |  | $ | 66,367             |   |  |              |         |   |  | $ | 423,724
|                                           |  |                                   |         |   |                      |   |         |                      |  |   |                    |   |  |              |         |   |  |   |        
|Operating income (loss) before allocations |  | $                                 | 18,004  |   |                      | $ | 6,131   |                      |  | $ | 2,226              |   |  | $            | (19,010 | ) |  | $ | 7, 351 
|Allocations                                |  |                                   | (10,925 | ) |                      |   | (724    | )                    |  |   | (3,103             | ) |  |              | 14,752  |   |  |   |       
|                                           |  |                                   |         |   |                      |   |         |                      |  |   |                    |   |  |              |         |   |  |   |        
|Operating income (loss)                    |  | $                                 | 7,079   |   |                      | $ | 5,407   |                      |  | $ | (877               | ) |  | $            | (4,258  | ) |  | $ | 7, 351 
|                                           |  |                                   |         |   |                      |   |         |                      |  |   |                    |   |  |              |         |   |  |   |        
|Selected Operating Expense:                |  |                                   |         |   |                      |   |         |                      |  |   |                    |   |  |              |         |   |  |   |        
|Depreciation and amortization              |  | $                                 | 68      |   |                      | $ | 321     |                      |  | $ | 28                 |   |  | $            | 1,253   |   |  | $ | 1,670  
|Balance Sheet Data:                        |  |                                   |         |   |                      |   |         |                      |  |   |                    |   |  |              |         |   |  |   |        
|Total assets                               |  | $                                 | 143,577 |   |                      | $ | 141,622 |                      |  | $ | 48,903             |   |  | $            | 22,160  |   |  | $ | 356,262
|                                           | 
|                                           |  | Three Months Ended March 31, 2007
|                                           |  | SMBSegment                        |         |   | Large AccountSegment |   |         | Public SectorSegment |  |   | Headquarters/Other |   |  | Consolidated
|Net sales                                  |  | $                                 | 233,933 |   |                      | $ | 110,315 |                      |  | $ | 53,932             |   |  |              |         |   |  | $ | 398,180
|                                           |  |                                   |         |   |                      |   |         |                      |  |   |                    |   |  |              |         |   |  |   |        
|Operating income (loss) before allocations |  | $                                 | 15,921  |   |                      | $ | 5,539   |                      |  | $ | 1,200              |   |  | $            | (16,938 | ) |  | $ | 5, 722 
|Allocations                                |  |                                   | (11,453 | ) |                      |   | (250    | )                    |  |   | (2,971             | ) |  |              | 14,674  |   |  |   |       
|                                           |  |                                   |         |   |                      |   |         |                      |  |   |                    |   |  |              |         |   |  |   |        
|Operating income (loss)                    |  | $                                 | 4,468   |   |                      | $ | 5,289   |                      |  | $ | (1,771             | ) |  | $            | (2,264  | ) |  | $ | 5,722  
|                                           |  |                                   |         |   |                      |   |         |                      |  |   |                    |   |  |              |         |   |  |   |        
|Selected Operating Expense:                |  |                                   |         |   |                      |   |         |                      |  |   |                    |   |  |              |         |   |  |   |        
|Depreciation and amortization              |  | $                                 | 78      |   |                      | $ | 389     |                      |  | $ | 28                 |   |  | $            | 1,393   |   |  | $ | 1,888  
|Balance Sheet Data:                        |  |                                   |         |   |                      |   |         |                      |  |   |                    |   |  |              |         |   |  |   |        
|Total assets                               |  | $                                 | 151,036 |   |                      | $ | 138,248 |                      |  | $ | 26,073             |   |  | $            | 13,721  |   |  | $ | 329,078

Our operating segments assets presented above are primarily accounts receivables,
intercompany receivables, and goodwill and other intangibles. Assets for the Headquarters/Other group are managed by corporate headquarters, including cash, inventory, and property and equipment. Total assets for the Headquarters/Other group are
presented net of intercompany balances eliminations of $86,796 and $104,974 for March 31, 2008 and 2007, respectively. Our capital expenditures are largely comprised of IT hardware and software purchased and software developed internally, to
maintain or upgrade our management information systems. These systems serve all of our subsidiaries, to varying degrees, and as a result, our CODM does not evaluate capital expenditures on a segment basis.



12



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##### Table of Contents

PC CONNECTION, INC. AND SUBSIDIARIES

PART IFINANCIAL INFORMATION

Item 1Financial Statements

NOTES TO UNAUDITED CONDENSED CONSOLIDATED FINANCIAL STATEMENTS(Continued)

(Unaudited)

(amounts in
thousands, except per share data)



Net sales by business segment and product mix are presented below:



|                                              |  |                    |         |      |   |        
|--------------------------------------------- |  | ------------------ | ------- | ---- | - | -------
|                                              |  | Three Months Ended
|March 31,                                     |  | 2008               |         | 2007
|Segment (excludes transfers between segments) |  |                    |         |      |   |        
|SMB                                           |  | $                  | 240,149 |      | $ | 233,933
|Large Account                                 |  |                    | 117,208 |      |   | 110,315
|Public Sector                                 |  |                    | 66,367  |      |   | 53,932 
|                                              |  |                    |         |      |   |        
|Total                                         |  | $                  | 423,724 |      | $ | 398,180
|                                              |  |                    |         |      |   |        
|Product Mix                                   |  |                    |         |      |   |        
|Notebooks and PDAs                            |  | $                  | 64,101  |      | $ | 73,643 
|Video, Imaging and Sound                      |  |                    | 62,291  |      |   | 48,101 
|Desktops/Servers                              |  |                    | 58,409  |      |   | 57,528 
|Software                                      |  |                    | 56,146  |      |   | 48,286 
|Storage Devices                               |  |                    | 42,562  |      |   | 34,808 
|Printers and Printer Supplies                 |  |                    | 40,839  |      |   | 41,653 
|Net/Com Products                              |  |                    | 35,794  |      |   | 29,819 
|Memory and System Enhancements                |  |                    | 15,094  |      |   | 19,949 
|Accessories/Other                             |  |                    | 48,488  |      |   | 44,393 
|                                              |  |                    |         |      |   |        
|Total                                         |  | $                  | 423,724 |      | $ | 398,180
|                                              |  |                    |         |      |   |        

Substantially all of our net sales for the three months ended March 31, 2008 and 2007 were
made to customers located in the United States. Shipments to customers located in foreign countries aggregated less than 1% in each of those respective periods. All of our assets at March 31, 2008 and December 31, 2007 were located in the
United States. Our primary target customers are small- and medium-sized businesses with 20 to 1,000 employees, federal, state, and local government agencies, educational institutions, and medium-to-large corporate accounts. Except for the federal
government, no single customer accounted for more than 2% of total net sales in the three months ended March 31, 2008 and 2007. Net sales to the federal government accounted for $23,085, or 5.4% of total net sales for the three months ended
March 31, 2008, and $13,293, or 3.3% of total net sales for the three months ended March 31, 2007.

Note 5Share-Based Compensation

In accordance with SFAS 123(R), we measure the grant date fair value of equity awards given to employees and recognize that cost, adjusted
for forfeitures, over the periods that such services are performed in our condensed consolidated financial statements. We utilize the Black-Scholes option valuation model to assess the grant date fair value of stock option awards. For nonvested
stock awards, we use the end of day market value of our common stock on the grant dates to determine the fair value of such awards. We estimate forfeitures at the time of grant and revise, if necessary, in subsequent periods if actual forfeitures
experienced differ from these estimates. We recognize share-based compensation as a component of SG&A expense. For the three months ended March 31, 2007, share-based compensation included a $150 benefit due to revisions in stock option
forfeiture rates. Total share-based compensation for the periods reported is shown below:



13



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##### Table of Contents

PC CONNECTION, INC. AND SUBSIDIARIES

PART IFINANCIAL INFORMATION

Item 1Financial Statements

NOTES TO UNAUDITED CONDENSED CONSOLIDATED FINANCIAL STATEMENTS(Continued)

(Unaudited)

(amounts in
thousands, except per share data)



|                         |  |                    |     |      |   |     |  
|------------------------ |  | ------------------ | --- | ---- | - | --- | -
|                         |  | Three Months Ended |    
|March 31,                |  | 2008               |     | 2007 |  
|Share-based compensation |  | $                  | 207 |      | $ | (68 | )

Effective in the first quarter of 2008, our Board of Directors approved a stock option grant under
our 2007 Stock Incentive Plan. The stock option was granted with four-year graded vesting terms, a contractual life of ten years, and an exercise price equal to the end of day market price of our common stock on the grant date. We did not grant any
equity awards in the three months ended March 31, 2007.

The following table summarizes the equity award made in the first quarter of
2008:



|              |  |             |  |            |    
|------------- |  | ----------- |  | ---------- | ---
|              |  | 2008 Grants
|              |  | Shares      |  | Fair Value
|Stock options |  | 100         |  | $          | 535

The application of the Black-Scholes option valuation model requires certain key input
assumptions, including expected volatility, option term, and risk-free interest rates. Expected volatility is based on the historical volatility of our common stock. The expected term of options is estimated using the historical option exercise
behavior of employees and directors. The risk-free interest rate is based on the U.S. Treasury yield curve corresponding to the stock options expected term. The key weighted-average assumptions we used to apply this pricing model were as
follows:



|                               |  |             |  
|------------------------------ |  | ----------- | -
|                               |  | 2008 Awards |  
|Risk-free interest rates       |  | 2.81        | %
|Volatility                     |  | 57.9        | %
|Expected term of option grants |  | 4.8 years   |  
|Dividend yield                 |  | 0           | %

We have historically settled stock option exercises with newly issued common shares and expect to
continue this practice. The following table summarizes our stock option exercises for the periods presented:



|                                     |  |      |    |      |   |      
|------------------------------------ |  | ---- | -- | ---- | - | -----
|Three Months Ended March 31,         |  | 2008 |    | 2007
|Options exercised                    |  |      | 3  |      |   | 292  
|Cash proceeds from exercised options |  | $    | 25 |      | $ | 2,494
|Intrinsic value of exercised options |  | $    | 9  |      | $ | 2,336



14



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##### Table of Contents

PC CONNECTION, INC. AND SUBSIDIARIES

PART IFINANCIAL INFORMATION

Item 1Financial Statements

NOTES TO UNAUDITED CONDENSED CONSOLIDATED FINANCIAL STATEMENTS(Continued)

(Unaudited)

(amounts in
thousands, except per share data)



The following table sets forth our stock option activity for the three months ended March 31,
2008:



|                             |  |              |   |  |                              |       |                           |   |                                                |  |                         |  |   |    
|---------------------------- |  | ------------ | - |  | ---------------------------- | ----- | ------------------------- | - | ---------------------------------------------- |  | ----------------------- |  | - | ---
|                             |  | OptionShares |   |  | WeightedAverageExercisePrice |       | WeightedAverageFair Value |   | WeightedAverageRemainingContractualTerm(Years) |  | AggregateIntrinsicValue
|Outstanding, January 1, 2008 |  | 876          |   |  | $                            | 12.99 |                           |   |                                                |  |                         |  |   |    
|                             |  |              |   |  |                              |       |                           |   |                                                |  |                         |  |   |    
|Granted                      |  | 100          |   |  |                              | 10.51 |                           | $ | 5.35                                           |  |                         |  |   |    
|Exercised                    |  | (3           | ) |  |                              | 7.83  |                           |   |                                                |  |                         |  |   |    
|Expired                      |  | (10          | ) |  |                              | 11.67 |                           |   |                                                |  |                         |  |   |    
|                             |  |              |   |  |                              |       |                           |   |                                                |  |                         |  |   |    
|Outstanding, March 31, 2008  |  | 963          |   |  | $                            | 12.77 |                           |   |                                                |  | 6.29                    |  | $ | 545
|                             |  |              |   |  |                              |       |                           |   |                                                |  |                         |  |   |    
|Vested and expected to vest  |  | 862          |   |  | $                            | 12.94 |                           |   |                                                |  | 5.95                    |  | $ | 512
|                             |  |              |   |  |                              |       |                           |   |                                                |  |                         |  |   |    
|Exercisable, March 31, 2008  |  | 538          |   |  | $                            | 14.39 |                           |   |                                                |  | 4.15                    |  | $ | 325
|                             |  |              |   |  |                              |       |                           |   |                                                |  |                         |  |   |    

Total compensation cost related to the nonvested stock options not yet recognized as of
March 31, 2008 was $2,347 and is expected to be recognized over a weighted-average period of approximately 2.7 years.

We have awarded
in prior periods shares of nonvested stock. Recipients of nonvested shares possess the rights of shareholders, including voting rights and the right to receive dividends. We did not grant any nonvested stock in the three months ended March 31,
2007 or 2008, and nonvested shares were not released or forfeited in these periods. Total compensation cost related to the nonvested stock awards not yet recognized as of March 31, 2008 was $235 and is expected to be recognized over a
weighted-average period of approximately 1.2 years.

Note 6Commitments and Contingencies

We are subject to various legal proceedings and claims which have arisen during the ordinary course of business. In the opinion of management, the
outcome of such matters is not expected to have a material effect on our financial position, results of operations, and cash flows.

A
federal income tax audit is currently being conducted by the Internal Revenue Service. We are also subject to audits by states on sales and income taxes, unclaimed property, and other assessments. A multi-state unclaimed property audit is in
progress, and certain sales tax audits may be imminent. While management believes that known liabilities have been adequately provided for, it is too early to determine the ultimate outcome of such audits. Such outcome could have a material impact
on our results of operations and financial condition.

Note 7Bank Borrowing and Trade Credit Arrangements

We have a $50,000 credit facility collateralized by substantially all of our business assets. This facility also gives us the option of increasing the
borrowing amount by an additional $30,000 at substantially the same terms. Amounts outstanding under this facility bear interest at the prime rate (5.25% at March 31, 2008). The facility also gives us the option of obtaining Eurodollar Rate
Loans in multiples of $1,000 for various short-term



15



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##### Table of Contents

PC CONNECTION, INC. AND SUBSIDIARIES

PART IFINANCIAL INFORMATION

Item 1Financial Statements

NOTES TO UNAUDITED CONDENSED CONSOLIDATED FINANCIAL STATEMENTS(Continued)

(Unaudited)

(amounts in
thousands, except per share data)



durations. The credit facility includes various customary financial ratios and operating covenants, including minimum net worth and maximum funded debt ratio
requirements, and restrictions on the payment of dividends, repurchase of our common stock, and default acceleration provisions, none of which we believe significantly restricts our operations. Funded debt ratio is the ratio of average outstanding
advances under the credit facility to EBITDA (Earnings Before Interest Expense, Taxes, Depreciation, and Amortization). The maximum allowable funded debt ratio under the agreement is 2.0 to 1.0; our actual funded debt ratio at March 31, 2008
was less than 0.1 to 1.0. The entire $50,000 facility was available for borrowing at March 31, 2008.

No borrowings were outstanding
under this credit facility at March 31, 2008 and December 31, 2007. The credit facility matures on October 15, 2012, at which time amounts outstanding become due.

At March 31, 2008, we had security agreements with two financial institutions to facilitate the purchase of inventory from various suppliers under
certain terms and conditions. The agreements allow a collateralized first position in certain branded products inventory financed by these financial institutions up to an aggregate amount of $45,000. The cost of such financing under these agreements
is borne by the suppliers by discounting their invoices to the financial institutions as an incentive for us to purchase their products. We do not pay any interest or discount fees on such inventory financing. At March 31, 2008 and
December 31, 2007, accounts payable included $10,249 and $12,197, respectively, owed to these financial institutions.

Note 8Related-Party
Transactions

We lease our corporate headquarters from an affiliated company related to us through common ownership under a fifteen-year
lease. Lease payments for the facility commenced in December 1998, and we have the option to renew the lease for two additional terms of five years each. We also lease a facility adjacent to our corporate headquarters from this affiliated company on
a month-to-month basis. During the first quarter of 2008, a construction project was commenced to convert the buildings usage to general office space. We expect to lease this facility on a long-term basis after construction is completed. To
facilitate construction, we advanced temporary funds aggregating $577 through March 31, 2008, to cover certain preliminary design and construction costs of the project, pending the completion of arrangements for permanent funding by the
affiliated company. In addition, we entered into a contractual arrangement with the affiliate to insure the repayment of the advance prior to project completion. On May 9, 2008, the affiliated company paid us the full aggregate balance of $577.



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##### Table of Contents

PC CONNECTION, INC. AND SUBSIDIARIES

PART IFINANCIAL INFORMATION

Item 2MANAGEMENTS DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION

AND RESULTS OF OPERATIONS

Our managements discussion and analysis of our financial condition and results of operations include the identification of
certain trends and other statements that may predict or anticipate future business or financial results that are subject to important factors that could cause our actual results to differ materially from those indicated. See Item 1ARisk
Factors of this Quarterly Report on Form 10-Q.

OVERVIEW

We are a leading direct marketer of a wide range of IT products and servicesincluding computer systems, software and peripheral equipment, networking communications, and other products and accessories that we
purchase from manufacturers, distributors, and other suppliers. We also offer a growing range of installation, configuration, repair, and other services performed by our personnel and third-party providers. We operate through three primary business
segments: (a) consumers and small- to medium-sized businesses, or SMBs, through our PC Connection Sales subsidiaries, (b) large corporate accounts, or Large Account, through our MoreDirect subsidiary, and (c) federal, state, and local
government and educational institutions, or Public Sector, through our GovConnection subsidiary.

We generate sales through
(i) outbound telemarketing and field sales contacts by account managers focused on the business, education, and government markets, (ii) our websites, and (iii) inbound calls from customers responding to our catalogs and other
advertising media.

As a value added reseller in the IT supply chain, we do not manufacture IT hardware or software. We are dependent on
our suppliers that consist of manufacturers and distributors that historically have sold only to resellers rather than to end users. Certain manufacturers have on many occasions attempted to sell directly to our customers, thereby eliminating our
role. Consolidation in this industry is more evident than ever, as further streamlining of our supply chain occurs. If more of our suppliers were to succeed in selling to our customers directly, including the electronic distribution of software
products, our financial condition, results of operations, and cash flows could be negatively affected.

Market conditions and technology
advances significantly affect the demand for our products and services. Virtual delivery of software products and advanced Internet technology providing customers enhanced functionality have substantially increased customer expectations, requiring
us to invest more heavily in our own IT development to meet these new demands. As buying trends change and electronic commerce continues to grow, customers become more sophisticated and have more choices than ever before. Customers are also better
able to make price comparisons through the Internet, thereby increasing price competition. These conditions could have a negative effect on our financial condition, results of operations, and cash flows.

The primary challenges we face in effectively managing our business are (1) increasing our revenues in the face of increasing competition while also
improving our gross profit margins in all three business segments, (2) recruiting, retaining, and improving the productivity of our sales personnel, and (3) effectively managing and leveraging our selling, general and administrative, or
SG&A, expenses over a higher sales base. With only moderate growth projected in the overall IT industry, any significant sales growth for us must come through increased market share. Competition is expected to be even more intense in the future,
which could put more pressure on margins.

We believe that our customers are increasingly seeking total IT solutions, rather than simply
specific IT products. Through the formation of our services subsidiary, ProConnection, Inc., we are able to provide customers complete IT solutions, from identifying their needs, to designing, developing, and managing the



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integration of products and services to implement their IT projects. Such service offerings carry much higher margins than traditional product sales.
Additionally, the technical certifications of our service engineers permit us to offer higher-end, more complex products that also carry higher gross margins. We expect these service offerings and technical certifications to continue to play a role
in sales generation and gross margins in this competitive environment.

We seek to recruit, retain, and increase the productivity of our
sales personnel through training, mentoring, financial incentives based on performance, and updating and streamlining our information systems to make our operations more efficient. We are currently undertaking a major modification and upgrade of our
sales order processing and customer management system that is expected to improve sales productivity. We actively monitor and manage our expense structure in order to obtain better leverage of our operating costs.

RESULTS OF OPERATIONS

The following table sets forth
information derived from our statements of income expressed as a percentage of net sales for the periods indicated:



|                                             |  |                    |       |   |      |   |       |  
|-------------------------------------------- |  | ------------------ | ----- | - | ---- | - | ----- | -
|                                             |  | Three Months Ended |      
|March 31,                                    |  | 2008               |       |   | 2007 |  
|Net sales (in millions)                      |  | $                  | 423.7 |   |      | $ | 398.2 |  
|                                             |  |                    |       |   |      |   |       |  
|Net sales                                    |  |                    | 100.0 | % |      |   | 100.0 | %
|Gross margin                                 |  |                    | 12.4  |   |      |   | 12.5  |  
|Selling, general and administrative expenses |  |                    | 10.7  |   |      |   | 11.1  |  
|Income from operations                       |  |                    | 1.7   |   |      |   | 1.4   |  

Our year-over-year increase in sales in the first quarter of 2008 resulted from sales growth in
all three segments, with approximately half of our growth realized by the Public Sector segment. Operating margins increased year over year in the first quarter of 2008 primarily due to improved leverage of our operating expenses.

Net Sales Distribution

The following table
sets forth our percentage of net sales by business segment and product mix:



|                               |  |                    |   |  |      |  
|------------------------------ |  | ------------------ | - |  | ---- | -
|                               |  | Three Months Ended |  
|March 31,                      |  | 2008               |   |  | 2007 |  
|Business Segment               |  |                    |   |  |      |  
|SMB                            |  | 57                 | % |  | 59   | %
|Large Account                  |  | 28                 |   |  | 28   |  
|Public Sector                  |  | 15                 |   |  | 13   |  
|                               |  |                    |   |  |      |  
|Total                          |  | 100                | % |  | 100  | %
|                               |  |                    |   |  |      |  
|Product Mix                    |  |                    |   |  |      |  
|Notebooks and PDAs             |  | 15                 | % |  | 19   | %
|Videos, Imaging and Sound      |  | 15                 |   |  | 12   |  
|Desktops/Servers               |  | 14                 |   |  | 14   |  
|Software                       |  | 13                 |   |  | 12   |  
|Storage Devices                |  | 10                 |   |  | 9    |  
|Printers and Printer Supplies  |  | 10                 |   |  | 11   |  
|Net/Com Products               |  | 8                  |   |  | 7    |  
|Memory and System Enhancements |  | 4                  |   |  | 5    |  
|Accessories/Other              |  | 11                 |   |  | 11   |  
|                               |  |                    |   |  |      |  
|Total                          |  | 100                | % |  | 100  | %
|                               |  |                    |   |  |      |  



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##### Table of Contents

Gross Profit Margins

The following table summarizes our overall gross profit margins, as a percentage of net sales, over the periods indicated:



|                 |  |                    |   |  |      |  
|---------------- |  | ------------------ | - |  | ---- | -
|                 |  | Three Months Ended |  
|March 31,        |  | 2008               |   |  | 2007 |  
|Business Segment |  |                    |   |  |      |  
|SMB              |  | 13.9               | % |  | 13.5 | %
|Large Account    |  | 10.8               |   |  | 10.8 |  
|Public Sector    |  | 10.2               |   |  | 11.8 |  
|Total            |  | 12.4               | % |  | 12.5 | %

Consolidated gross profit dollars increased for the first quarter of 2008 by $2.8 million
compared to first quarter of 2007, due to higher net sales. Gross profit margin declined year over year by ten basis-points primarily due to decreased levels of agency fee revenues, which are reported on a net basis.

Cost of Sales and Certain Other Costs

Cost of
sales includes the invoice cost of the product, packaging, inbound and outbound freight, and provisions for inventory obsolescence, adjusted for discounts, rebates, and other vendor allowances. Direct operating expenses relating to our purchasing
function and receiving, inspection, internal transfer, warehousing, packing and shipping, and other expenses of our distribution center are included in SG&A expenses. Accordingly, our gross margins may not be comparable to those of other
entities who include all of the costs related to their distribution network in cost of goods sold. Such costs, as a percentage of net sales for the periods reported, are as follows:



|                               |  |                    |   |  |      |  
|------------------------------ |  | ------------------ | - |  | ---- | -
|                               |  | Three Months Ended |  
|March 31,                      |  | 2008               |   |  | 2007 |  
|Purchasing/Distribution Center |  | 0.72               | % |  | 0.70 | %

Operating Expenses

The following table breaks out our more significant operating expenses for the periods indicated (in millions of dollars):



|                              |  |                    |      |   |      |   |      |  
|----------------------------- |  | ------------------ | ---- | - | ---- | - | ---- | -
|                              |  | Three Months Ended |     
|March 31,                     |  | 2008               |      |   | 2007 |  
|Personnel costs               |  | $                  | 31.1 |   |      | $ | 29.8 |  
|Advertising, net              |  |                    | 4.1  |   |      |   | 4.6  |  
|Facilities operations         |  |                    | 2.6  |   |      |   | 2.3  |  
|Credit card fees              |  |                    | 1.9  |   |      |   | 2.0  |  
|Depreciation and amortization |  |                    | 1.7  |   |      |   | 1.9  |  
|Professional fees             |  |                    | 1.9  |   |      |   | 1.0  |  
|Bad debts                     |  |                    | 0.3  |   |      |   | 0.3  |  
|Other, net                    |  |                    | 1.8  |   |      |   | 2.3  |  
|                              |  |                    |      |   |      |   |      |  
|Total                         |  | $                  | 45.4 |   |      | $ | 44.2 |  
|                              |  |                    |      |   |      |   |      |  
|Percentage of net sales       |  |                    | 10.7 | % |      |   | 11.1 | %
|                              |  |                    |      |   |      |   |      |  

Personnel costs represent the majority of our operating expenses, with sales personnel
representing the largest portion of these costs. Personnel costs increased year over year due to incremental variable compensation and additional support staff associated with higher revenues and gross profits.



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##### Table of Contents

Year-Over-Year Comparisons

Three Months Ended March 31, 2008 Compared to Three Months Ended March 31, 2007

Changes in net sales and gross profit by business segment are shown in the following table (dollars in millions):



|              |  |                              |       |               |       |   |        |         |               |  |       |   |  |      |  
|------------- |  | ---------------------------- | ----- | ------------- | ----- | - | ------ | ------- | ------------- |  | ----- | - |  | ---- | -
|              |  | Three Months Ended March 31, |      
|              |  | 2008                         |       |               | 2007  |   |        | %Change |              
|              |  | Amount                       |       | % of NetSales |       |   | Amount |         | % of NetSales |  |      
|Sales:        |  |                              |       |               |       |   |        |         |               |  |       |   |  |      |  
|SMB           |  | $                            | 240.1 |               | 56.6  | % |        | $       | 234.0         |  | 58.8  | % |  | 2.6  | %
|Large Account |  |                              | 117.2 |               | 27.7  |   |        |         | 110.3         |  | 27.7  |   |  | 6.3  |  
|Public Sector |  |                              | 66.4  |               | 15.7  |   |        |         | 53.9          |  | 13.5  |   |  | 23.2 |  
|              |  |                              |       |               |       |   |        |         |               |  |       |   |  |      |  
|Total         |  | $                            | 423.7 |               | 100.0 | % |        | $       | 398.2         |  | 100.0 | % |  | 6.4  | %
|              |  |                              |       |               |       |   |        |         |               |  |       |   |  |      |  
|Gross Profit: |  |                              |       |               |       |   |        |         |               |  |       |   |  |      |  
|SMB           |  | $                            | 33.3  |               | 13.9  | % |        | $       | 31.6          |  | 13.5  | % |  | 5.4  | %
|Large Account |  |                              | 12.6  |               | 10.8  |   |        |         | 11.9          |  | 10.8  |   |  | 5.9  |  
|Public Sector |  |                              | 6.8   |               | 10.2  |   |        |         | 6.4           |  | 11.8  |   |  | 6.2  |  
|              |  |                              |       |               |       |   |        |         |               |  |       |   |  |      |  
|Total         |  | $                            | 52.7  |               | 12.4  | % |        | $       | 49.9          |  | 12.5  | % |  | 5.6  | %
|              |  |                              |       |               |       |   |        |         |               |  |       |   |  |      |  

Net sales for the first quarter of 2008 increased compared to the first quarter of 2007 due
to higher sales levels achieved by all three business segments, as explained below:



| |  |  | Net sales for our SMB segment increased modestly in the first quarter of 2008 due to growth in corporate outbound sales. Our SMB outbound sales representatives
increased corporate sales by 9% year over year in the first quarter of 2008, by adding new business customers and acquiring a greater share of existing customers IT purchases. Decreased consumer sales, however, mitigated overall SMB growth,
reflecting our increased focus on more diverse marketing programs designed to reach our business customers. Sales representatives for our SMB segment totaled 469 at March 31, 2008, an increase from 445 at March 31, 2007.
| | - |  | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | Net sales for our Large Account segment increased 6% year over year, whereas average annualized sales productivity in the first quarter of 2008 increased by 16%
year over year. We attribute this success to enhancements in sales support activities and growth in service revenues. Sales representatives for our Large Account segment totaled 109 at March 31, 2008, a decrease from 114 at March 31, 2007.
| | - |  | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | Net sales for our Public Sector segment in the first quarter of 2008 increased 23% from the first quarter of 2007 due to additional sales made in 2008 under federal
government contracts. Average annualized sales productivity in the first quarter of 2008 increased by 17% year over year due to the success of our federal sales representatives. Sales representatives for our Public Sector segment totaled 120 at
March 31, 2008, an increase from 116 at March 31, 2007.
| | - |  | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

Gross profit for the first quarter of 2008
increased compared to the first quarter of 2007 in dollars in all three segments, as explained below:



| |  |  | Gross profit for our SMB segment increased year over year due to increases in both sales and gross profit margins. We believe that gross profit margins benefited
from improved execution by our sales force, increased levels of higher margin service revenues, and better inventory management.
| | - |  | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | Gross profit for our Large Account segment in the first quarter of 2008 increased year over year due to increased sales. Gross profit margins were level year over
year compared to the prior year period as increased vendor consideration was offset by slightly lower invoice product margins.
| | - |  | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



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##### Table of Contents

| |  |  | Gross profit for our Public Sector segment in the first quarter of 2008 increased in dollars but decreased as a percentage of net sales compared to the first
quarter of 2007. Lower net agency fee revenues in the first quarter of 2008 adversely impacted gross profit margins compared to the prior year.
| | - |  | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

Selling, general and administrative expenses in the first quarter of 2008 increased in dollars but decreased as a percentage of sales compared to the first quarter of 2007.

SG&A expenses attributable to our operating segments and the Headquarters/Other group are summarized below (dollars in millions):



|                   |  |                              |      |               |      |   |        |         |               |  |      |   |  |      |   
|------------------ |  | ---------------------------- | ---- | ------------- | ---- | - | ------ | ------- | ------------- |  | ---- | - |  | ---- | --
|                   |  | Three Months Ended March 31, |     
|                   |  | 2008                         |      |               | 2007 |   |        | %Change |              
|                   |  | Amount                       |      | % of NetSales |      |   | Amount |         | % of NetSales |  |     
|SMB                |  | $                            | 26.2 |               | 10.9 | % |        | $       | 27.1          |  | 11.6 | % |  | (3.3 | )%
|Large Account      |  |                              | 7.2  |               | 6.1  |   |        |         | 6.7           |  | 6.0  |   |  | 7.5  |   
|Public Sector      |  |                              | 7.7  |               | 11.6 |   |        |         | 8.1           |  | 15.1 |   |  | (4.9 | ) 
|Headquarters/Other |  |                              | 4.3  |               |      |   |        |         | 2.3           |  |      |   |  |      |   
|                   |  |                              |      |               |      |   |        |         |               |  |      |   |  |      |   
|Total              |  | $                            | 45.4 |               | 10.7 | % |        | $       | 44.2          |  | 11.1 | % |  | 2.7  | % 
|                   |  |                              |      |               |      |   |        |         |               |  |      |   |  |      |   



| |  |  | SG&A expenses for our SMB segment decreased year over year in both dollars and as a percentage of net sales. We attribute the improvement to lower net
advertising expense as well as a reduction in allocation expense of centralized headquarter services. The operating costs of corporate headquarters and other support functions are charged to the reportable operating segments based on their estimated
usage of the underlying functions.
| | - |  | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | SG&A expenses for our Large Account segment increased in dollars and as a percentage of net sales compared to the prior year period. An increase in allocation
expense of centralized headquarter services and facility expenses offset a slight decrease in personnel expense in the first quarter of 2008. Personnel expense declined year over year due to a transfer of certain service personnel from our Large
Account segment to our Headquarters/Other group in the latter half of 2007.
| | - |  | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | SG&A expenses for our Public Sector segment decreased in both dollars and as a percentage of net sales in the first quarter of 2008. The year-over-year dollar
decrease was attributable to improved efficiencies and expense leverage. Decreased expense coupled with higher net sales resulted in the significant year-over-year decrease in SG&A expenses as a percentage of net sales.
| | - |  | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | SG&A expenses for our Headquarters/Other group increased in dollars year over year due to increased personnel headcount and bonus expense. Personnel expense
increased year over year due to the above noted transfer of service personnel from our Large Account segment, which consolidated our service technicians and other related personnel into our Headquarters/Other group.
| | - |  | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

Income from operations for the first quarter of 2008 increased by $1.7 million to $7.4 million, compared to $5.7 million, in the first quarter of
2007. Income from operations as a percentage of net sales increased to 1.7% for the first quarter of 2008 compared to 1.4% for the first quarter of 2007. Our operating income increased year over year in both dollars and as a percentage of sales in
the first quarter of 2008 primarily due to improvement in our leverage of operating expenses.

Interest expensefor the first
quarter of 2008 decreased due to lower interest incurred for our capital lease compared to the first quarter of 2007.

Our effective tax
rate was 35.0% for the first quarter of 2008 and 40.8% for the first quarter of 2007. Our tax rate for the first quarter of 2008 was favorably affected by the release under FIN 48 of uncertain state tax positions in accordance with state statute of
limitations expirations.



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Net income for the first quarter of 2008 increased by $1.4 million to $4.8 million, compared to
$3.4 million, for the first quarter of 2008, primarily as a result of the increase in income from operations.

Liquidity and Capital Resources

Our primary sources of liquidity have historically been internally generated funds from operations and borrowings under our bank line
of credit. We have used those funds to meet our capital requirements, which consist primarily of working capital for operational needs and capital expenditures for computer equipment and software used in our business.

We believe that funds generated from operations, together with available credit under our bank line of credit and inventory trade credit agreements, will
be sufficient to finance our working capital, capital expenditure, and other requirements for at least the next twelve months. We expect to meet our cash requirements for the next twelve months through a combination of cash on hand, cash generated
from operations and, if necessary, borrowings on our bank line of credit, as follows:



| |  |  | Cash on Hand. At March 31, 2008, we had approximately $20.5 million in unrestricted accounts.
| | - |  | ---------------------------------------------------------------------------------------------



| |  |  | Cash Generated from Operations. We expect to generate cash flows from operations in excess of operating cash needs by generating earnings and balancing
net changes in inventories and receivables with compensating changes in payables to generate a positive cash flow. Historically, we have consistently generated positive cash flows from operations.
| | - |  | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | Credit Facilities. As of March 31, 2008, our $50.0 million bank line of credit was available for borrowing. This line of credit can be increased, at our
option, to $80.0 million for approved acquisitions or other uses authorized by the bank. Borrowings are, however, limited by certain minimum collateral and earnings requirements, as described more fully below.
| | - |  | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

Our ability to continue funding our planned growth, both internally and externally, is dependent upon our ability to generate sufficient cash flow from
operations or to obtain additional funds through equity or debt financing, or from other sources of financing, as may be required. While at this time we do not anticipate needing any additional sources of financing to fund our operations, if demand
for information technology products declines, our cash flows from operations may be substantially affected. See also related risks listed below under Item 1A, Risk Factors.

Summary of Sources and Uses of Cash

The
following table summarizes our sources and uses of cash over the periods indicated (in millions):



|                                                     |  |                    |      |   |      |   |      |  
|---------------------------------------------------- |  | ------------------ | ---- | - | ---- | - | ---- | -
|                                                     |  | Three Months Ended |     
|March 31,                                            |  | 2008               |      |   | 2007 |  
|Net cash provided by operating activities            |  | $                  | 10.7 |   |      | $ | 5.9  |  
|Net cash used for investing activities               |  |                    | (2.9 | ) |      |   | (1.4 | )
|Net cash (used for) provided by financing activities |  |                    | (1.1 | ) |      |   | 2.6  |  
|                                                     |  |                    |      |   |      |   |      |  
|Increase in cash and cash equivalents                |  | $                  | 6.7  |   |      | $ | 7.1  |  
|                                                     |  |                    |      |   |      |   |      |  

Cash provided by operating activities increased by $4.8 million in the first quarter of
2008 compared to the first quarter of 2007. Cash flow provided by operations for the first quarter of 2008 resulted primarily from net income before depreciation and amortization, decreases in accounts receivable and inventory, offset partially by a
decrease in accounts payable. Inventory decreased by $10.4 million from the prior year-end balance largely due to the shipment of staged customer roll-outs in the first quarter of 2008. Inventory turns was 21 turns for both the first quarter of 2008
and 2007. Accounts receivable decreased by $23.7 million from December 31, 2007 levels, despite an increase in days sales outstanding, or DSOs, primarily due to the seasonal decrease in first quarter



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revenues compared to the fourth quarter of 2007. DSOs were 44 days for the first quarter of 2008, compared to 42 days for the first quarter of 2007. We
attribute the increase in DSOs to increased public sector sales that generally have longer payment terms compared to our business customers. Cash flow provided by operations for the first quarter of 2007 resulted primarily from net income before
depreciation and amortization and a decrease in accounts receivable, offset partly by a decrease in accounts payable.

At March 31,
2008, we had $86.4 million in outstanding accounts payable. Such accounts are generally paid within 30 days of incurrence, or earlier when favorable cash discounts are offered. This balance will be financed by cash flows from operations or
short-term borrowings under the line of credit. This balance includes $10.2 million payable to two financial institutions under inventory trade credit agreements we use to finance our purchase of certain branded inventory, secured by the inventory
so financed. We believe we will be able to meet our obligations under our accounts payable with cash flows from operations and our existing line of credit.

Cash used for investing activities increased by $1.5 million in the three months ended March 31, 2008 compared to the prior year period. These activities include our capital expenditures, primarily for
purchases of computer equipment and software and capitalization of internally-developed software. We recently completed an extensive desktop upgrade in 2008 that accounted for much of the above increase. We expect total capital expenditures in 2008
to be between $10.0 million and $12.0 million.

Cash used for financing activitiesin the three months ended
March 31, 2008 was attributable largely to our purchase of treasury shares which totaled $0.9 million in the first quarter of 2008. Cash provided by financing activities in the three months ended March 31, 2007 benefited from proceeds of
$2.5 million from the exercise of common stock options under employee stock plans.

Debt Instruments, Contractual Agreements, and Related Covenants

Below is a summary of certain provisions of our credit facilities and other contractual obligations. It is qualified in its
entirety by the terms of the actual agreements, which are on file with the Securities and Exchange Commission. For more information about the restrictive covenants in our debt instruments and inventory financing agreements, see Factors
Affecting Sources of Liquidity. For more information about our obligations, commitments, and contingencies, see our condensed consolidated financial statements and the accompanying notes included in this quarterly report.

Bank Line of Credit. Our bank line of credit provides us with a borrowing capacity of up to $50.0 million at the prime rate (5.25% at
March 31, 2008). In addition, we have the option to increase the facility by an additional $30.0 million, based on sufficient levels of trade receivables to meet borrowing base requirements, and depending on meeting minimum EBITDA (earnings
before interest expense, taxes, depreciation, and amortization) and equity requirements, described below under Factors Affecting Sources of Liquidity. The facility also gives us the option of obtaining Eurodollar Rate Loans in multiples
of $1.0 million for short-term durations. Substantially all of our assets are collateralized as security for this facility, and all of our subsidiaries are guarantors under the line of credit. The entire $50 million facility was available for
borrowing at March 31, 2008.

This facility, which matures in October 2012, operates under an automatic cash management program
whereby disbursements in excess of available cash are added as borrowings at the time disbursement checks clear the bank, and available cash receipts are first applied against any outstanding borrowings and then invested in short-term qualified cash
investments. Accordingly, borrowings under the line are classified as current.

Inventory Trade Credit Agreements. We have
additional security agreements with two financial institutions to facilitate the purchase of inventory from various suppliers under certain terms and conditions. These agreements allow a collateralized first position in certain branded products
inventory financed by these financial institutions. Although the agreements provide for up to 100% financing on the purchase price, up to an aggregate



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of $45.0 million, any outstanding financing must be fully secured by available inventory. We do not pay any interest or discount fees on such inventory
financing; such costs are borne by the suppliers as an incentive for us to purchase their products. Amounts outstanding under such facilities, equal to $10.2 million as of March 31, 2008, are recorded in accounts payable, and the inventory
financed is classified as inventory on the condensed consolidated balance sheet.

Capital Leases. We have a 15-year lease for
our corporate headquarters with an affiliated company related through common ownership. We are required to make lease payments, under this agreement, aggregating approximately $1.1 million per year. In addition to the rent payable under the facility
lease, we are required to pay real estate taxes, insurance, and common area maintenance charges.

Operating Leases. We also
lease facilities from our principal stockholders and facilities and equipment from third parties under non-cancelable operating leases.

Sports Marketing Commitments. We have entered into multi-year sponsorship agreements with the Boston Red Sox and the New England Patriots that extend to 2010 and 2013, respectively. These agreements, which grant us various marketing
rights and seating arrangements, require payments aggregating $0.3 million to $1.5 million per year.

Off-Balance Sheet Arrangements.We do not have any other off-balance sheet arrangements that have or are reasonably likely to have, a current or future material effect on our financial condition, changes in financial condition, revenues or expenses, results of operations,
liquidity, capital expenditures, or capital resources.

Contractual Obligations. The disclosures relating
to our contractual obligations in our Annual Report on Form 10-K for the year ended December 31, 2007 have not materially changed since we filed that report.

Factors Affecting Sources of Liquidity

Internally Generated Funds. The key factors
affecting our internally generated funds are our ability to minimize costs and fully achieve our operating efficiencies, timely collection of our customer receivables, and management of our inventory levels.

Bank Line of Credit.Our credit facility contains certain financial ratios and operational covenants and other restrictions (including
restrictions on additional debt, guarantees, stock repurchases, dividends and other distributions, investments, and liens) with which we and all of our subsidiaries must comply. Any failure to comply with these covenants would not only prevent us
from borrowing additional funds under this line of credit, but would also constitute a default. This credit facility contains two financial tests:



| |  |  | The funded debt ratio (defined as the average outstanding advances under the line for the quarter, divided by the consolidated EBITDA for the trailing four
quarters) must not be more than 2.0 to 1.0. Our actual funded debt ratio at March 31, 2008 was 0.01 to 1.0, as average borrowings were minimal against our credit facility during the first quarter of 2008.
| | - |  | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | Minimum Consolidated Net Worth must be at least $150.0 million, plus 50% of consolidated net income for each quarter, beginning with the quarter ended
March 31, 2006 (loss quarters not counted). Such amount was calculated at March 31, 2008 as $170.8 million. Our actual consolidated stockholders equity at March 31, 2008 was $228.4 million.
| | - |  | -----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

The borrowing base under this facility is set at 80% of qualified commercial receivables, plus 50% of qualified government receivables. As of
March 31, 2008, the entire $50.0 million facility was available for borrowings.

Inventory Trade Credit
Agreements. These agreements contain similar financial ratios and operational covenants and restrictions as those contained in our bank line of credit described above. Such agreements also



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contain cross-default provisions whereby a default under the bank agreement would also constitute a default under these agreements. Financing under these
agreements is limited to the purchase of specific branded products from authorized suppliers, and amounts outstanding must be fully collateralized by inventories of those products on hand.

Capital Markets.Our ability to raise additional funds in the capital market depends upon, among other things, general economic conditions, the
condition of the information technology industry, our financial performance and stock price, and the state of the capital markets.

RECENTLY ISSUED
FINANCIAL ACCOUNTING STANDARDS

In September 2006, the FASB issued SFAS No. 157, Fair Value Measurements, or SFAS 157.
This Statement defines fair value, establishes a framework for measuring fair value, and expands disclosures about fair value measurements. SFAS No. 157 does not require any new fair value measurements but rather applies under other accounting
pronouncements that require or permit fair value measurements. SFAS 157 is effective for fiscal years beginning after November 15, 2007. In February 2008, the FASB issued FASB Staff Position No. 157-2, or FSP No. 157-2. FSP
No. 157-2 delays the effective date of SFAS No. 157 for all nonfinancial assets and nonfinancial liabilities, except those that are recognized or disclosed at fair value in the financial statements on a recurring basis (at least annually),
until fiscal years beginning after November 15, 2008, and interim periods within those fiscal years. These nonfinancial items include assets and liabilities such as reporting units measured at a fair value in a goodwill impairment test and
nonfinancial assets acquired and liabilities assumed in a business combination. Effective January 1, 2008, we partially adopted SFAS No. 157 for financial assets and liabilities and it did not have a significant effect on our financial
position, results of operations, and cash flows.

In February 2007, the FASB issued SFAS No. 159, The Fair Value Option for
Financial Assets and Financial Liabilities, or SFAS 159, which permits companies to voluntarily choose to measure specified financial instruments and other items at fair value on a contract-by-contract basis. If the fair value option is
elected, subsequent changes in fair value will be required to be reported in earnings each reporting period. This Statement is effective for fiscal years beginning after November 15, 2007 and interim periods within those fiscal years. We have
not elected to measure any eligible items at fair value. Accordingly, the adoption of SFAS 159 did not have a material impact on our financial position, results of operations, and cash flows.

In December 2007, the FASB issued SFAS 141(Revised), Business Combinations, which is a revision of SFAS 141, Business
Combinations. SFAS 141(Revised) establishes principles and requirements for how an acquirer in a business combination: recognizes and measures in its financial statements the identifiable assets acquired, the liabilities assumed, and any
noncontrolling interest in the acquiree; recognizes and measures the goodwill acquired in the business combination or a gain from a bargain purchase; and discloses information to enable users of the financial statements to evaluate the nature and
financial effects of the business combination. This Statement is effective for fiscal years beginning after December 15, 2008, and is to be applied prospectively. We are currently assessing the potential impact SFAS 141(Revised) will have on
our financial statements.

SUMMARY OF CRITICAL ACCOUNTING POLICIES AND ESTIMATES

Our critical accounting policies have not materially changed from those discussed in our Annual Report on Form 10-K for the year ended December 31,
2007.

INFLATION

We have historically
offset any inflation in operating costs by a combination of increased productivity and price increases, where appropriate. We do not expect inflation to have a significant impact on our business in the foreseeable future.



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PC CONNECTION, INC. AND SUBSIDIARIES

PART IFINANCIAL INFORMATION

Item 3QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

We invest cash balances in excess
of operating requirements in short-term securities, generally with maturities of 90 days or less. In addition, our unsecured credit agreement provides for borrowings, which bear interest at variable rates based on the prime rate and Euro dollar
rates. We had no borrowings outstanding pursuant to our credit agreement as of March 31, 2008. We believe the effect, if any, of reasonably possible near-term changes in interest rates on our financial position, results of operations, and cash
flows should not be material. Our credit agreement exposes earnings to changes in short-term interest rates since interest rates on the underlying obligations are variable. However, as noted above, no borrowings were outstanding pursuant to the
credit agreement at March 31, 2008, and average borrowings in the first quarter of 2008 were minimal. Accordingly, the change in earnings resulting from a hypothetical 10% increase or decrease in interest rates would not be material.



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PC CONNECTION, INC. AND SUBSIDIARIES

PART IFINANCIAL INFORMATION

Item 4CONTROLS AND PROCEDURES

Our management, with the participation of our Chief Executive
Officer and Chief Financial Officer, evaluated the effectiveness of our disclosure controls and procedures as of March 31, 2008. The term disclosure controls and procedures, as defined in Rules 13a-15(e) and 15d-15(e) under the
Securities Exchange Act of 1934, as amended (the Exchange Act), means controls and other procedures of a company that are designed to ensure that information required to be disclosed by a company in the reports that it files or submits
under the Exchange Act is recorded, processed, summarized, and reported, within the time periods specified in the SECs rules and forms. Disclosure controls and procedures include, without limitation, controls and procedures designed to ensure
that information required to be disclosed by a company in the reports that it files or submits under the Exchange Act is accumulated and communicated to the companys management, including its principal executive and principal financial
officers, as appropriate to allow timely decisions regarding required disclosure. Management recognizes that any controls and procedures, no matter how well designed and operated, can provide only reasonable assurance of achieving their objectives
and management necessarily applies its judgment in evaluating the cost-benefit relationship of possible controls and procedures. Our disclosure controls and procedures are designed to provide reasonable assurance of achieving their objectives as
described above. Based on the evaluation of our disclosure controls and procedures, our Chief Executive Officer and Chief Financial Officer concluded that, as of March 31, 2008, our disclosure controls and procedures were effective at the
reasonable assurance level.

No change in our internal control over financial reporting (as defined in Rules 13a-15(f) and 15d-15(f) under
the Exchange Act) occurred during the fiscal quarter ended March 31, 2008 that has materially affected, or is reasonably likely to materially affect, our internal control over financial reporting.



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PART IIOTHER INFORMATION

Item 1A. Risk Factors

Statements contained or incorporated by reference in this Quarterly Report on
Form 10-Q that are not based on historical fact are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933, as amended, and Section 21E
of the Exchange Act. These forward-looking statements regarding future events and our future results are based on current expectations, estimates, forecasts, and projections and the beliefs and assumptions of our management including, without
limitation, our expectations with regard to the industrys rapid technological change and exposure to inventory obsolescence, availability and allocations of goods, reliance on vendor support and relationships, competitive risks, pricing risks,
and the overall level of economic activity and the level of business investment in information technology products. Forward-looking statements may be identified by the use of forward-looking terminology such as may, could,
will, expect, estimate, anticipate, continue, or similar terms, variations of such terms or the negative of those terms.

We cannot assure investors that our assumptions and expectations will prove to have been correct. Important factors could cause our actual results to
differ materially from those indicated or implied by forward-looking statements. Such factors that could cause or contribute to such differences include those factors discussed below. We undertake no intention or obligation to update or revise any
forward-looking statements, whether as a result of new information, future events, or otherwise. If any of the following risks actually occur, our business, financial condition, or results of operations would likely suffer.

We have experienced variability in sales, and there is no assurance that we will be able to maintain profitable operations.

Several factors have caused our sales and results of operations to fluctuate and we expect these fluctuations to continue on a quarterly basis. Causes of
these fluctuations include:



| |  |  | changes in the overall level of economic activity;
| | - |  | --------------------------------------------------



| |  |  | the condition of the personal computer industry in general;
| | - |  | -----------------------------------------------------------



| |  |  | changes in the level of business investment in information technology products;
| | - |  | -------------------------------------------------------------------------------



| |  |  | shifts in customer demand for hardware and software products;
| | - |  | -------------------------------------------------------------



| |  |  | variations in levels of competition;
| | - |  | ------------------------------------



| |  |  | industry shipments of new products or upgrades;
| | - |  | -----------------------------------------------



| |  |  | the timing of new merchandise and catalog offerings;
| | - |  | ----------------------------------------------------



| |  |  | fluctuations in response rates;
| | - |  | -------------------------------



| |  |  | fluctuations in postage, paper, shipping, and printing costs and in merchandise returns;
| | - |  | ----------------------------------------------------------------------------------------



| |  |  | adverse weather conditions that affect response, distribution, or shipping;
| | - |  | ---------------------------------------------------------------------------



| |  |  | changes in our product offerings; and
| | - |  | -------------------------------------



| |  |  | changes in vendor distribution of products.
| | - |  | -------------------------------------------

Our results also may vary based on our ability to hire and retain sales representatives and other essential personnel, as well as our success in integrating acquisitions into our business, and their relative costs.

We base our operating expenditures on sales forecasts. If our revenues do not meet anticipated levels in the future, we may not be able to reduce our
staffing levels and operating expenses in a timely manner to avoid significant losses from operations.



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We are exposed to inventory obsolescence due to the rapid technological changes occurring in the personal computer
industry.

The market for personal computer products is characterized by rapid technological change and the frequent introduction of new
products and product enhancements. Our success depends in large part on our ability to identify and market products that meet the needs of customers in that marketplace. In order to satisfy customer demand and to obtain favorable purchasing
discounts, we have and may continue to carry increased inventory levels of certain products. By so doing, we are subject to the increased risk of inventory obsolescence. Also, in order to implement our business strategy, we intend to continue, among
other things, placing larger than typical inventory stocking orders of selected products and increasing our participation in first-to-market purchase opportunities. We may also, from time to time, make large inventory purchases of certain
end-of-life products and market products on a private-label basis, which would increase the risk of inventory obsolescence. In addition, we sometimes acquire special purchase products without return privileges. There can be no assurance that we will
be able to avoid losses related to obsolete inventory. In addition, manufacturers are limiting return rights and are taking steps to reduce their inventory exposure by supporting configure-to-order programs authorizing distributors and
resellers to assemble computer hardware under the manufacturers brands. These trends reduce the costs to manufacturers and shift the burden of inventory risk to resellers like us, which could negatively impact our business.

We acquire products for resale from a limited number of vendors. The loss of any one of these vendors could have a material adverse effect on our business.

We acquire products for resale both directly from manufacturers and indirectly through distributors and other sources. The five vendors
supplying the greatest amount of goods to us constituted 72% and 71% of our total product purchases in the three months ended March 31, 2008 and 2007, respectively. Among these five vendors, purchases from Ingram Micro Inc. represented 25% of
our total product purchases in each of the three months ended March 31, 2008 and 2007. Purchases from Tech Data Corporation comprised 18% and 17% of our total product purchases in the three months ended March 31, 2008 and 2007,
respectively. Purchases from Hewlett-Packard Company represented 13% and 15% of our total product purchases in the three months ended March 31, 2008 and 2007, respectively. No other vendor supplied more than 10% of our total product purchases
in the three months ended March 31, 2008 and 2007, respectively. If we were unable to acquire products from Ingram, HP, or Tech Data, we could experience a short-term disruption in the availability of products, and such disruption could have a
material adverse effect on our results of operations and cash flows.

Substantially all of our contracts and arrangements with our vendors
that supply significant quantities of products are terminable by such vendors or us without notice or upon short notice. Most of our product vendors provide us with trade credit, of which the net amount outstanding at March 31, 2008 was $86.4
million. Termination, interruption, or contraction of relationships with our vendors, including a reduction in the level of trade credit provided to us, could have a material adverse effect on our financial position.

Some product manufacturers either do not permit us to sell the full line of their products or limit the number of product units available to direct
marketers such as us. An element of our business strategy is to continue increasing our participation in first-to-market purchase opportunities. The availability of certain desired products, especially in the direct marketing channel, has been
constrained in the past. We could experience a material adverse effect to our business if we are unable to source first-to-market purchase or similar opportunities, or if we face the reemergence of significant availability constraints.

We may experience a reduction in the incentive programs offered to us by our vendors.

Some product manufacturers and distributors provide us with incentives such as supplier reimbursements, payment discounts, price protection, rebates, and
other similar arrangements. The increasingly competitive computer hardware market has already resulted in the following:



| |  |  | reduction or elimination of some of these incentive programs;
| | - |  | -------------------------------------------------------------



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| |  |  | more restrictive price protection and other terms; and
| | - |  | ------------------------------------------------------



| |  |  | reduced advertising allowances and incentives, in some cases.
| | - |  | -------------------------------------------------------------

Many product suppliers provide us with advertising allowances, and in exchange, we feature their products in our catalogs and other marketing vehicles. These vendor allowances, to the extent that they represent
specific reimbursements of incremental and identifiable costs, are offset against SG&A expenses. Advertising allowances that cannot be associated with a specific program funded by an individual vendor or that exceed the fair value of advertising
expense associated with that program are classified as offsets to cost of sales or inventory. In the past, we have experienced a decrease in the level of vendor consideration available to us from certain manufacturers. The level of such
consideration we receive from some manufacturers may decline in the future. Such a decline could decrease our gross margin and have a material adverse effect on our earnings and cash flows.

The failure to comply with our public sector contracts could result in, among other things, fines or liabilities.

Revenues from the public sector segment are derived from sales to federal, state, and local government departments and agencies, as well as to educational
institutions, through various contracts and open market sales. Government contracting is a highly regulated area. Noncompliance with government procurement regulations or contract provisions could result in civil, criminal, and administrative
liability, including substantial monetary fines or damages, termination of government contracts, and suspension, debarment, or ineligibility from doing business with the government. Our current arrangements with these government agencies allow them
to cancel orders with little or no notice and do not require them to purchase products from us in the future. The effect of any of these possible actions by any government department or agency could adversely affect our financial position, results
of operations, and cash flows.

We face many competitive risks.

The direct marketing industry and the computer products retail business, in particular, are highly competitive. We compete with consumer electronics and computer retail stores, including superstores. We also compete
with other direct marketers of hardware and software and computer related products, including CDW Corporation, Insight Enterprises, Inc., and Dell Inc., who are much larger than we are. Certain hardware and software vendors, such as HP, Lenovo, and
Apple, who provide products to us, are also selling their products directly to end users through their own catalogs, stores, and over the Internet. We compete not only for customers, but also for advertising support from personal computer product
manufacturers. Some of our competitors have larger catalog circulations and customer bases and greater financial, marketing, and other resources. In addition, some of our competitors offer a wider range of products and services than we do and may be
able to respond more quickly to new or changing opportunities, technologies, and customer requirements. Many current and potential competitors also have greater name recognition, engage in more extensive promotional activities, and adopt pricing
policies that are more aggressive than ours. We expect competition to increase as retailers and direct marketers who have not traditionally sold computers and related products enter the industry.

In addition, product resellers and direct marketers are combining operations or acquiring or merging with other resellers and direct marketers to
increase efficiency. Moreover, current and potential competitors have established or may establish cooperative relationships among themselves or with third parties to enhance their products and services. Accordingly, it is possible that new
competitors or alliances among competitors may emerge and acquire significant market share.

We cannot provide assurance that we can
continue to compete effectively against our current or future competitors. If we encounter new competition or fail to compete effectively against our competitors, our business may be harmed.



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We face and will continue to face significant price competition.

Generally, pricing is very aggressive in the personal computer industry, and we expect pricing pressures to continue. An increase in price competition
could result in a reduction of our profit margins. There can be no assurance that we will be able to offset the effects of price reductions with an increase in the number of customers, higher sales, cost reductions, or otherwise. Also, our sales of
personal computer hardware products are generally producing lower profit margins than those associated with software products. Such pricing pressures could result in an erosion of our market share, reduced sales, and reduced operating margins, any
of which could have a material adverse effect on our business.

The methods of distributing personal computers and related products are changing, and
such changes may negatively impact us and our business.

The manner in which personal computers and related products are distributed and
sold is changing, and new methods of distribution and sale, such as online shopping services, have emerged. Hardware and software manufacturers have sold, and may intensify their efforts to sell, their products directly to end users. From time to
time, certain manufacturers have instituted programs for the direct sales of large order quantities of hardware and software to certain major corporate accounts. These types of programs may continue to be developed and used by various manufacturers.
Some of our vendors, including Apple, HP, and Lenovo, currently sell some of their products directly to end users and have stated their intentions to increase the level of such direct sales. In addition, manufacturers may attempt to increase the
volume of software products distributed electronically to end users. An increase in the volume of products sold through or used by consumers of any of these competitive programs or distributed electronically to end users could have a material
adverse effect on our results of operations.

We could experience system failures which would interfere with our ability to process orders.

We depend on the accuracy and proper use of our management information systems, including our telephone system. Many of our key
functions depend on the quality and effective utilization of the information generated by our management information systems, including:



| |  |  | our ability to manage inventory and accounts receivable collection;
| | - |  | -------------------------------------------------------------------



| |  |  | our ability to purchase, sell, and ship products efficiently and on a timely basis; and
| | - |  | ---------------------------------------------------------------------------------------



| |  |  | our ability to maintain operations.
| | - |  | -----------------------------------

Our management information systems require continual upgrades to most effectively manage our operations and customer database. Although we maintain some redundant systems, with full data backup, a substantial interruption in management
information systems or in telephone communication systems, including those resulting from natural disasters as well as power loss, telecommunications failure, and similar events, would substantially hinder our ability to process customer orders and
thus could have a material adverse effect on our business.

We rely on the continued development of electronic commerce and Internet infrastructure
development.

We have had an increasing level of sales made over the Internet in part because of the growing use and acceptance of the
Internet by end users. Sales of computer products over the Internet represent a significant and increasing portion of overall computer product sales. Growth of our Internet sales is dependent on potential customers using the Internet in addition to
traditional means of commerce to purchase products. We cannot accurately predict the rate at which they will do so.

Our success in growing
our Internet business will depend in large part upon the development of an increasingly sophisticated infrastructure for providing Internet access and services. If the number of Internet



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users or their use of Internet resources continues to grow rapidly, such growth may overwhelm the existing Internet infrastructure. Our ability to increase
the speed with which we provide services to customers and to increase the scope of such services ultimately is limited by, and reliant upon, the sophistication, speed, reliability, and cost-effectiveness of the networks operated by third parties,
and these networks may not continue to be developed or be available at prices consistent with our required business model.

We depend heavily on
third-party shippers to deliver our products to customers.

Many of our customers elect to have their purchases shipped by an interstate
common carrier, such as DHL, United Parcel Service, or FedEx Corporation. A strike or other interruption in service by these shippers could adversely affect our ability to market or deliver products to customers on a timely basis.

We may experience potential increases in shipping, paper, and postage costs, which may adversely affect our business if we are not able to pass such increases on to
our customers.

Shipping costs are a significant expense in the operation of our business. Increases in postal or shipping rates and
paper costs could significantly impact the cost of producing and mailing our catalogs and shipping customer orders. Postage prices and shipping rates increase periodically, and we have no control over future increases. We have a long-term contract
with DHL, our primary freight carrier. We believe that we have negotiated favorable shipping rates with DHL. We generally invoice customers for shipping and handling charges. There can be no assurance that we will be able to pass on to our customers
the full cost, including any future increases in the cost, of commercial delivery services such as DHL.

We also incur substantial paper
and postage costs related to our marketing activities, including producing and mailing our catalogs. Paper prices historically have been cyclical, and we have experienced substantial increases in the past. Significant increases in postal or shipping
rates and paper costs could adversely impact our business, financial condition, and results of operations, particularly if we cannot pass on such increases to our customers or offset such increases by reducing other costs.

Privacy concerns with respect to list development and maintenance may materially adversely affect our business.

We mail catalogs and send electronic messages to names in our proprietary customer database and to potential customers whose names we obtain from rented
or exchanged mailing lists. World-wide public concern regarding personal privacy has subjected the rental and use of customer mailing lists and other customer information to increased scrutiny. Any domestic or foreign legislation enacted limiting or
prohibiting these practices could negatively affect our business.

We face many uncertainties relating to the collection of state sales and use tax.

We collect and remit sales and use taxes in states in which we have either voluntarily registered or have a physical presence. Various
states have sought to impose on direct marketers the burden of collecting state sales and use taxes on the sales of products shipped to their residents. In 1992, the United States Supreme Court affirmed its position that it is unconstitutional for a
state to impose sales or use tax collection obligations on an out-of-state mail-order company whose only contacts with the state are limited to the distribution of catalogs and other advertising materials through the mail and the subsequent delivery
of purchased goods by United States mail or by interstate common carrier. However, legislation that would expand the ability of states to impose sales and use tax collection obligations on direct marketers has been introduced in Congress on many
occasions. Additionally, certain states have adopted rules that require companies and their affiliates to register in those states as a condition of doing business with those state agencies.



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Moreover, due to our presence on various forms of electronic media and other operational factors, our
contacts with many states may exceed the limited contacts involved in the Supreme Court case. We cannot predict the level of contacts that is sufficient to permit a state to impose on us a sales or use tax collection obligation. Two of our
competitors have elected to collect sales and use taxes in all states. If the Supreme Court changes its position, or if legislation is passed to overturn the Supreme Courts decision, or if a court were to determine that our contacts with a
state exceed the constitutionally permitted contacts, the imposition of a sales or use tax collection obligation on us in states to which we ship products would result in additional administrative expenses to us, could result in tax liability for
past sales as well as price increases to our customers, and could reduce demand for our product.

We are dependent on key personnel.

Our future performance will depend to a significant extent upon the efforts and abilities of our senior executives. The competition for qualified
management personnel in the computer products industry is very intense, and the loss of service of one or more of these persons could have an adverse effect on our business. Our success and plans for future growth will also depend on our ability to
hire, train, and retain skilled personnel in all areas of our business, including sales representatives and technical support personnel. There can be no assurance that we will be able to attract, train, and retain sufficient qualified personnel to
achieve our business objectives.

We are controlled by two principal stockholders.

Patricia Gallup and David Hall, our two principal stockholders, beneficially own or control, in the aggregate, approximately 64% of the outstanding shares
of our common stock. Because of their beneficial stock ownership, these stockholders can continue to elect the members of the Board of Directors and decide all matters requiring stockholder approval at a meeting or by a written consent in lieu of a
meeting. Similarly, such stockholders can control decisions to adopt, amend, or repeal our charter and our bylaws, or take other actions requiring the vote or consent of our stockholders and prevent a takeover of us by one or more third parties, or
sell or otherwise transfer their stock to a third party, which could deprive our stockholders of a control premium that might otherwise be realized by them in connection with an acquisition of our Company. Such control may result in decisions that
are not in the best interest of our public stockholders. In connection with our initial public offering, the principal stockholders placed substantially all shares of common stock beneficially owned by them into a voting trust, pursuant to which
they are required to agree as to the manner of voting such shares in order for the shares to be voted. Such provisions could discourage bids for our common stock at a premium as well as have a negative impact on the market price of our common stock.



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Item 2Unregistered Sales of Equity Securities and Use of Proceeds

The following table provides
information about our purchases during the quarter ended March 31, 2008 of equity securities that we have registered pursuant to Section 12 of the Exchange Act:

ISSUER PURCHASES OF EQUITY SECURITIES



|                    |  |                                             |  |                                     |       |                                                                                  |        |                                                                                                                   |   |           
|------------------- |  | ------------------------------------------- |  | ----------------------------------- | ----- | -------------------------------------------------------------------------------- | ------ | ----------------------------------------------------------------------------------------------------------------- | - | ----------
|                    |  | (a)                                         |  | (b)                                 |       | (c)                                                                              |        | (d)                                                                                                              
|Period              |  | TotalNumber ofShares (orUnits)Purchased (1) |  | AveragePrice Paidper Share(or Unit) |       | Total Number ofShares Purchasedas Part of PubliclyAnnounced Plansor Programs
(2) |        | Maximum Number (orApproximate DollarValue) of Shares
(orUnits) that May Yet BePurchased Under thePlan or Programs
|01/01/08  01/31/08 |  |                                            |  |                                     |      |                                                                                  |       |                                                                                                                   | $ | 12,714,000
|02/01/08  02/29/08 |  | 91,779                                      |  | $                                   | 10.23 |                                                                                  | 91,779 |                                                                                                                   | $ | 11,775,098
|03/01/08  03/31/08 |  |                                            |  |                                     |      |                                                                                  |       |                                                                                                                   | $ | 11,775,098
|                    |  |                                             |  |                                     |       |                                                                                  |        |                                                                                                                   |   |           
|Total               |  | 91,779                                      |  | $                                   | 10.23 |                                                                                  | 91,779 |                                                                                                                   | $ | 11,775,098



|(1) | We repurchased an aggregate of 91,779 shares of our common stock pursuant to the repurchase program that we publicly announced on March 28, 2001 (the Program).
|--- | -----------------------------------------------------------------------------------------------------------------------------------------------------------------



|(2) | Our Board of Directors approved the repurchase by us of shares of our common stock having a value of up to $15.0 million in the aggregate pursuant to the Program. The Program does
not have a fixed expiration date.
|--- | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

Item 5Other Information

On May 9, 2008, the Board of Directors approved increases to the
following executive base salaries to be effective May 3, 2008, as set forth below:



|                 |  |                    |        
|---------------- |  | ------------------ | -------
|Officer          |  | Annual Base Salary
|Patricia Gallup  |  | $                  | 750,000
|Timothy McGrath  |  |                    | 500,000
|Jack Ferguson    |  |                    | 340,000
|Bradley Mousseau |  |                    | 260,000

On May 9, 2008, the Board of Directors approved an increase to its director compensation for
its non-officer directors. Effective June 1, 2008, each non-officer director shall receive a standard quarterly retainer fee of $10,000 for service on the Board as well as $2,500 for each individual Board meeting attended. Our non-officer
directors also receive $1,500 for each Board Committee meeting attended. Our directors who are also officers do not receive any additional compensation for their role as directors. Board members also receive reimbursement for all reasonable expenses
incurred in attending Board and committee meetings.

Effective May 12, 2008, we entered into an employment agreement with Timothy McGrath,
who we have agreed to employ as Executive Vice President, PC Connection Enterprises. The agreement provides for an annual base salary of $500,000 and he will be eligible to participate in the Executive Bonus Plan and other employee benefit plans in
effect for employees of the Company generally. The agreement provides for severance payments equal to his base salary following the day of termination for a period of twelve months or until such time as he finds other employment, whichever is
earlier. In addition, while Mr. McGrath is employed by us and for twenty-four months thereafter, he has agreed to certain non-competition and non-solicitation provisions. This agreement is attached Exhibit 10.2 to this Form 10-Q.



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##### Table of Contents

|Item 6Exhibits | 
|--------------- | 



|               |  |   |  |                                                                                                                                                                                                          
|-------------- |  | - |  | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
|Exhibit Number |  |   |  | Description                                                                                                                                                                                              
|               |  |  
|10.1           |  | * |  | Severance agreement, dated as of October 9, 2001, between the Registrant and Bradley Mousseau.                                                                                                           
|               |  |  
|10.2           |  | * |  | Employment agreement, dated May 12, 2008, between the Registrant and Timothy McGrath.                                                                                                                    
|               |  |  
|15             |  | * |  | Letter on unaudited interim financial information.                                                                                                                                                       
|               |  |  
|31.1           |  | * |  | Certification of the Companys President and Chief Executive Officer pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.                                                                          
|               |  |  
|31.2           |  | * |  | Certification of the Companys Executive Vice President, Treasurer, and Chief Financial Officer pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.                                               
|               |  |  
|32.1           |  | * |  | Certification of the Companys President and Chief Executive Officer pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of
2002.                           
|               |  |  
|32.2           |  | * |  | Certification of the Companys Executive Vice President, Treasurer, and Chief Financial Officer pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the
Sarbanes-Oxley Act of 2002.



|* | Filed herewith.
|- | ---------------



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SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly
caused this report to be signed on its behalf by the undersigned thereunto duly authorized.



|                   |  |  |  |                                      |  |                                                                
|------------------ |  |  |  | ------------------------------------ |  | ---------------------------------------------------------------
|                   |  |  |  | PC CONNECTION, INC. AND SUBSIDIARIES
|                   |  |  | 
|Date: May 12, 2008 |  |  |  | By:                                  |  | /S/ PATRICIA GALLUP                                            
|                   |  |  |  |                                      |  | Patricia Gallup                                                
|                   |  |  |  |                                      |  | Chairman and Chief Executive Officer                           
|                   |  |  | 
|Date: May 12, 2008 |  |  |  | By:                                  |  | /S/ JACK FERGUSON                                              
|                   |  |  |  |                                      |  | Jack Ferguson                                                  
|                   |  |  |  |                                      |  | Executive Vice President, Treasurer, andChief Financial Officer



36