##### Table of Contents





UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, D.C. 20549





FORM 10-Q





(Mark One)



|þ | QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
|- | ---------------------------------------------------------------------------------------

For the quarterly period ended September 30, 2010

OR



| ̈ | TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
|- | ----------------------------------------------------------------------------------------

For the transition period from
                     to

Commission file number 0-23827





PC CONNECTION, INC.

(Exact name of registrant as specified in its charter)







|                                                               |  |                                     
|-------------------------------------------------------------- |  | ------------------------------------
|DELAWARE                                                       |  | 02-0513618                          
|(State or other jurisdiction of
incorporation or organization) |  | (I.R.S. Employer Identification No.)
|                                                               | 
|730 MILFORD ROAD, MERRIMACK, NEW HAMPSHIRE                     |  | 03054                               
|(Address of principal executive offices)                       |  | (Zip Code)                          

(603)
683-2000

(Registrants telephone number, including area code)





Former name, former address and former fiscal year, if changed since last report: N/A

Indicate by check mark whether the registrant: (1) has filed all reports required to be filed by Section 13 or 15(d) of the
Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.

YESþNO ̈

Indicate by check mark whether the registrant has submitted
electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter
period that the registrant was required to submit and post such files).

YES ̈NO ̈

Indicate by check mark whether the registrant is a large accelerated
filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. See definitions of large accelerated filer, accelerated filer, and smaller reporting company in Rule 12b-2 of the Exchange Act.



|                           |  |                             
|-------------------------- |  | ----------------------------
|Large accelerated filer   ̈ |  | Accelerated filer   ̈        
|Non-accelerated filer   ̈   |  | Smaller reporting company  þ

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).

YES ̈NOþ

The number of shares outstanding of the issuers common stock
as of November 1, 2010 was 26,836,618.









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##### Table of Contents



PC
CONNECTION, INC. AND SUBSIDIARIES

FORM 10-Q

TABLE OF CONTENTS



|                                |  |                                                                                                           |    |      |    | 
|------------------------------- |  | --------------------------------------------------------------------------------------------------------- | -- | ---- | -- | 
|PART I    FINANCIAL INFORMATION | 
|                                |  |                                                                                                          
|                                |  |                                                                                                           |    | Page |   
|ITEM 1.                         |  | Unaudited Condensed Consolidated Financial Statements:                                                    |    |      |    | 
|                                |  |                                                                                                          
|                                |  | Condensed Consolidated Balance SheetsSeptember 30, 2010 and December 31, 2009                            |    |      | 3  | 
|                                |  |                                                                                                          
|                                |  | Condensed Consolidated Statements of OperationsThree and nine months ended September 30, 2010 and 2009   |    |      | 4  | 
|                                |  |                                                                                                          
|                                |  | Condensed Consolidated Statement of Changes in Stockholders EquityNine months ended September 30,
 2010 |    |      | 5  | 
|                                |  |                                                                                                          
|                                |  | Condensed Consolidated Statements of Cash FlowsNine months ended September 30, 2010 and
2009             |    |      | 6  | 
|                                |  |                                                                                                          
|                                |  | Notes to Unaudited Condensed Consolidated Financial Statements                                            |    |      | 7  | 
|                                |  |                                                                                                          
|ITEM 2.                         |  | Managements Discussion and Analysis of Financial Condition and Results of
Operations.                    |    |      | 14 | 
|                                |  |                                                                                                          
|ITEM 3.                         |  | Quantitative and Qualitative Disclosures About Market Risk                                                |    |      | 27 | 
|                                |  |                                                                                                          
|ITEM 4.                         |  | Controls and Procedures                                                                                   |    |      | 28 | 
|                               
|PART II    OTHER INFORMATION    | 
|                                |  |                                                                                                          
|ITEM 1A.                        |  | Risk Factors                                                                                              |    |      | 29 | 
|                                |  |                                                                                                          
|ITEM 2.                         |  | Unregistered Sales of Equity Securities and Use of Proceeds                                               |    |      | 36 | 
|                                |  |                                                                                                          
|ITEM 6.                         |  | Exhibits                                                                                                  |    |      | 36 | 
|                                | 
|SIGNATURES                      |  |                                                                                                           | 37 |     



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PC CONNECTION, INC. AND SUBSIDIARIES

PART IFINANCIAL INFORMATION

Item 1Financial Statements

CONDENSED CONSOLIDATED BALANCE
SHEETS

(Unaudited)

(amounts in thousands)



|                                                               |  |                   |         |   |                  |   |         |  
|-------------------------------------------------------------- |  | ----------------- | ------- | - | ---------------- | - | ------- | -
|                                                               |  | September 30,2010 |         |   | December 31,2009 |  
|ASSETS                                                         |  |                   |         |   |                  |   |         |  
|Current Assets:                                                |  |                   |         |   |                  |   |         |  
|Cash and cash equivalents                                      |  | $                 | 40,535  |   |                  | $ | 46,297  |  
|Accounts receivable, net                                       |  |                   | 256,706 |   |                  |   | 218,095 |  
|Inventories                                                    |  |                   | 81,426  |   |                  |   | 67,391  |  
|Deferred income taxes                                          |  |                   | 3,758   |   |                  |   | 3,386   |  
|Income taxes receivable                                        |  |                   | 904     |   |                  |   | 935     |  
|Prepaid expenses and other current assets                      |  |                   | 4,248   |   |                  |   | 2,750   |  
|                                                               |  |                   |         |   |                  |   |         |  
|Total current assets                                           |  |                   | 387,577 |   |                  |   | 338,854 |  
|Property and equipment, net                                    |  |                   | 13,818  |   |                  |   | 12,420  |  
|Goodwill                                                       |  |                   | 48,060  |   |                  |   | 48,060  |  
|Other intangibles, net                                         |  |                   | 1,821   |   |                  |   | 1,279   |  
|Other assets                                                   |  |                   | 411     |   |                  |   | 482     |  
|                                                               |  |                   |         |   |                  |   |         |  
|Total Assets                                                   |  | $                 | 451,687 |   |                  | $ | 401,095 |  
|                                                               |  |                   |         |   |                  |   |         |  
|                                                               |  |                  
|LIABILITIES AND STOCKHOLDERS EQUITY                           |  |                   |         |   |                  |   |         |  
|Current Liabilities:                                           |  |                   |         |   |                  |   |         |  
|Current maturities of capital lease obligation to affiliate    |  | $                 | 847     |   |                  | $ | 780     |  
|Accounts payable                                               |  |                   | 152,749 |   |                  |   | 125,120 |  
|Accrued expenses and other liabilities                         |  |                   | 25,076  |   |                  |   | 20,441  |  
|Accrued payroll                                                |  |                   | 12,453  |   |                  |   | 8,843   |  
|                                                               |  |                   |         |   |                  |   |         |  
|Total current liabilities                                      |  |                   | 191,125 |   |                  |   | 155,184 |  
|Deferred income taxes                                          |  |                   | 5,477   |   |                  |   | 3,849   |  
|Capital lease obligation to affiliate, less current maturities |  |                   | 2,187   |   |                  |   | 2,830   |  
|Other liabilities                                              |  |                   | 3,397   |   |                  |   | 3,966   |  
|                                                               |  |                   |         |   |                  |   |         |  
|Total Liabilities                                              |  |                   | 202,186 |   |                  |   | 165,829 |  
|                                                               |  |                   |         |   |                  |   |         |  
|Stockholders Equity:                                          |  |                   |         |   |                  |   |         |  
|Common stock                                                   |  |                   | 274     |   |                  |   | 274     |  
|Additional paid-in capital                                     |  |                   | 97,612  |   |                  |   | 97,213  |  
|Retained earnings                                              |  |                   | 157,197 |   |                  |   | 141,114 |  
|Treasury stock at cost                                         |  |                   | (5,582  | ) |                  |   | (3,335  | )
|                                                               |  |                   |         |   |                  |   |         |  
|Total Stockholders Equity                                     |  |                   | 249,501 |   |                  |   | 235,266 |  
|                                                               |  |                   |         |   |                  |   |         |  
|Total Liabilities and Stockholders Equity                     |  | $                 | 451,687 |   |                  | $ | 401,095 |  
|                                                               |  |                   |         |   |                  |   |         |  

See notes to unaudited condensed consolidated financial statements.



3



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PC CONNECTION, INC. AND SUBSIDIARIES

PART IFINANCIAL INFORMATION

Item 1Financial Statements

CONDENSED CONSOLIDATED STATEMENTS
OF OPERATIONS

(Unaudited)

(amounts in thousands, except per share data)



|                                             |  |                                 |         |   |                                |   |         |      |  |   |           |   |  |   |           |  
|-------------------------------------------- |  | ------------------------------- | ------- | - | ------------------------------ | - | ------- | ---- |  | - | --------- | - |  | - | --------- | -
|                                             |  | Three Months
EndedSeptember 30, |         |   | Nine Months
EndedSeptember 30, |  
|                                             |  | 2010                            |         |   | 2009                           |   |         | 2010 |  |   | 2009      |  
|Net sales                                    |  | $                               | 532,827 |   |                                | $ | 403,052 |      |  | $ | 1,418,635 |   |  | $ | 1,106,535 |  
|Cost of sales                                |  |                                 | 470,856 |   |                                |   | 356,708 |      |  |   | 1,252,031 |   |  |   | 974,238   |  
|                                             |  |                                 |         |   |                                |   |         |      |  |   |           |   |  |   |           |  
|Gross profit                                 |  |                                 | 61,971  |   |                                |   | 46,344  |      |  |   | 166,604   |   |  |   | 132,297   |  
|Selling, general and administrative expenses |  |                                 | 47,640  |   |                                |   | 41,263  |      |  |   | 139,615   |   |  |   | 126,670   |  
|Special charges                              |  |                                 |        |   |                                |   |        |      |  |   |          |   |  |   | 12,955    |  
|                                             |  |                                 |         |   |                                |   |         |      |  |   |           |   |  |   |           |  
|Income (loss) from operations                |  |                                 | 14,331  |   |                                |   | 5,081   |      |  |   | 26,989    |   |  |   | (7,328    | )
|Interest expense                             |  |                                 | (111    | ) |                                |   | (99     | )    |  |   | (305      | ) |  |   | (385      | )
|Other, net                                   |  |                                 | 49      |   |                                |   | 93      |      |  |   | 159       |   |  |   | 452       |  
|                                             |  |                                 |         |   |                                |   |         |      |  |   |           |   |  |   |           |  
|Income (loss) before taxes                   |  |                                 | 14,269  |   |                                |   | 5,075   |      |  |   | 26,843    |   |  |   | (7,261    | )
|Income tax (provision) benefit               |  |                                 | (5,643  | ) |                                |   | (2,186  | )    |  |   | (10,760   | ) |  |   | 2,072     |  
|                                             |  |                                 |         |   |                                |   |         |      |  |   |           |   |  |   |           |  
|Net income (loss)                            |  | $                               | 8,626   |   |                                | $ | 2,889   |      |  | $ | 16,083    |   |  | $ | (5,189    | )
|                                             |  |                                 |         |   |                                |   |         |      |  |   |           |   |  |   |           |  
|Earnings (loss) per common share:            |  |                                 |         |   |                                |   |         |      |  |   |           |   |  |   |           |  
|Basic                                        |  | $                               | 0.32    |   |                                | $ | 0.11    |      |  | $ | 0.59      |   |  | $ | (0.19     | )
|                                             |  |                                 |         |   |                                |   |         |      |  |   |           |   |  |   |           |  
|Diluted                                      |  | $                               | 0.32    |   |                                | $ | 0.11    |      |  | $ | 0.59      |   |  | $ | (0.19     | )
|                                             |  |                                 |         |   |                                |   |         |      |  |   |           |   |  |   |           |  
|Weighted average common shares outstanding:  |  |                                 |         |   |                                |   |         |      |  |   |           |   |  |   |           |  
|Basic                                        |  |                                 | 26,939  |   |                                |   | 27,078  |      |  |   | 27,070    |   |  |   | 27,017    |  
|                                             |  |                                 |         |   |                                |   |         |      |  |   |           |   |  |   |           |  
|Diluted                                      |  |                                 | 26,977  |   |                                |   | 27,095  |      |  |   | 27,108    |   |  |   | 27,017    |  
|                                             |  |                                 |         |   |                                |   |         |      |  |   |           |   |  |   |           |  



See notes to unaudited condensed
consolidated financial statements.



4



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PC CONNECTION, INC. AND SUBSIDIARIES

PART IFINANCIAL INFORMATION

Item 1Financial Statements

CONDENSED CONSOLIDATED STATEMENT
OF CHANGES IN STOCKHOLDERS EQUITY

Nine Months Ended September 30, 2010

(Unaudited)

(amounts in thousands)



|                                                            |  |              |        |  |                           |   |     |                  |  |        |                |   |        |   |         |       |  |  |      |   |  |   |        |   |  |   |         |  
|----------------------------------------------------------- |  | ------------ | ------ |  | ------------------------- | - | --- | ---------------- |  | ------ | -------------- | - | ------ | - | ------- | ----- |  |  | ---- | - |  | - | ------ | - |  | - | ------- | -
|                                                            |  | Common Stock |        |  | AdditionalPaid-In Capital |   |     | RetainedEarnings |  |        | Treasury Stock |   |        |   |        
|                                                            |  | Shares       |        |  | Amount                    |   |     |                  |  | Shares |                |   | Amount |   |         | Total | 
|BalanceJanuary 1, 2010                                     |  |              | 27,375 |  |                           | $ | 274 |                  |  | $      | 97,213         |   |        | $ | 141,114 |       |  |  | (527 | ) |  | $ | (3,335 | ) |  | $ | 235,266 |  
|Stock-based compensation expense                            |  |              |       |  |                           |   |    |                  |  |        | 1,102          |   |        |   |        |       |  |  |     |   |  |   |       |   |  |   | 1,102   |  
|Issuance of common stock under Employee Stock Purchase Plan |  |              | 23     |  |                           |   |    |                  |  |        | 135            |   |        |   |        |       |  |  |     |   |  |   |       |   |  |   | 135     |  
|Nonvested stock awards                                      |  |              |       |  |                           |   |    |                  |  |        | (820           | ) |        |   |        |       |  |  | 128  |   |  |   | 820    |   |  |   |        |  
|Tax shortfall from stock-based compensation                 |  |              |       |  |                           |   |    |                  |  |        | (18            | ) |        |   |        |       |  |  |     |   |  |   |       |   |  |   | (18     | )
|Repurchase of common stock for treasury                     |  |              |       |  |                           |   |    |                  |  |        |               |   |        |   |        |       |  |  | (455 | ) |  |   | (3,067 | ) |  |   | (3,067  | )
|Net income and comprehensive income                         |  |              |       |  |                           |   |    |                  |  |        |               |   |        |   | 16,083  |       |  |  |     |   |  |   |       |   |  |   | 16,083  |  
|                                                            |  |              |        |  |                           |   |     |                  |  |        |                |   |        |   |         |       |  |  |      |   |  |   |        |   |  |   |         |  
|BalanceSeptember 30, 2010                                  |  |              | 27,398 |  |                           | $ | 274 |                  |  | $      | 97,612         |   |        | $ | 157,197 |       |  |  | (854 | ) |  | $ | (5,582 | ) |  | $ | 249,501 |  
|                                                            |  |              |        |  |                           |   |     |                  |  |        |                |   |        |   |         |       |  |  |      |   |  |   |        |   |  |   |         |  





See notes to unaudited condensed consolidated financial statements.



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PC CONNECTION, INC. AND SUBSIDIARIES

PART IFINANCIAL INFORMATION

Item 1Financial Statements

CONDENSED CONSOLIDATED STATEMENTS
OF CASH FLOWS

(Unaudited)

(amounts in thousands)



|                                                                                         |  |                                |         |   |      |   |         |  
|---------------------------------------------------------------------------------------- |  | ------------------------------ | ------- | - | ---- | - | ------- | -
|                                                                                         |  | Nine Months
EndedSeptember 30, |        
|                                                                                         |  | 2010                           |         |   | 2009 |  
|Cash Flows from Operating Activities:                                                    |  |                                |         |   |      |   |         |  
|Net income (loss)                                                                        |  | $                              | 16,083  |   |      | $ | (5,189  | )
|Adjustments to reconcile net income (loss) to net cash provided by operating activities: |  |                                |         |   |      |   |         |  
|Non-cash portion of special charges                                                      |  |                                |        |   |      |   | 11,625  |  
|Depreciation and amortization                                                            |  |                                | 4,152   |   |      |   | 5,221   |  
|Provision for doubtful accounts                                                          |  |                                | 1,737   |   |      |   | 1,771   |  
|Deferred income taxes                                                                    |  |                                | 1,256   |   |      |   | (1,692  | )
|Stock-based compensation expense                                                         |  |                                | 1,102   |   |      |   | 952     |  
|Income tax deficiency from stock-based compensation                                      |  |                                | (18     | ) |      |   | (103    | )
|Loss on disposal of fixed assets                                                         |  |                                | 6       |   |      |   | 15      |  
|Changes in assets and liabilities:                                                       |  |                                |         |   |      |   |         |  
|Accounts receivable                                                                      |  |                                | (40,348 | ) |      |   | 3,236   |  
|Inventories                                                                              |  |                                | (14,035 | ) |      |   | 834     |  
|Prepaid expenses and other current assets                                                |  |                                | (1,467  | ) |      |   | (1,111  | )
|Other non-current assets                                                                 |  |                                | 71      |   |      |   | (95     | )
|Accounts payable                                                                         |  |                                | 24,675  |   |      |   | 7,243   |  
|Accrued expenses and other liabilities                                                   |  |                                | 7,676   |   |      |   | 1,656   |  
|                                                                                         |  |                                |         |   |      |   |         |  
|Net cash provided by operating activities                                                |  |                                | 890     |   |      |   | 24,363  |  
|                                                                                         |  |                                |         |   |      |   |         |  
|Cash Flows from Investing Activities:                                                    |  |                                |         |   |      |   |         |  
|Purchases of property and equipment                                                      |  |                                | (2,350  | ) |      |   | (5,012  | )
|Purchase of an intangible asset                                                          |  |                                | (800    | ) |      |   |        |  
|Proceeds from sale of property and equipment                                             |  |                                | 6       |   |      |   | 2       |  
|                                                                                         |  |                                |         |   |      |   |         |  
|Net cash used for investing activities                                                   |  |                                | (3,144  | ) |      |   | (5,010  | )
|                                                                                         |  |                                |         |   |      |   |         |  
|Cash Flows from Financing Activities:                                                    |  |                                |         |   |      |   |         |  
|Purchase of treasury shares                                                              |  |                                | (3,067  | ) |      |   | (297    | )
|Repayment of capital lease obligation to affiliate                                       |  |                                | (576    | ) |      |   | (517    | )
|Issuance of stock under Employee Stock Purchase Plan                                     |  |                                | 135     |   |      |   | 138     |  
|Proceeds from short-term borrowings                                                      |  |                                |        |   |      |   | 22,055  |  
|Repayment of short-term borrowings                                                       |  |                                |        |   |      |   | (22,055 | )
|                                                                                         |  |                                |         |   |      |   |         |  
|Net cash used for financing activities                                                   |  |                                | (3,508  | ) |      |   | (676    | )
|                                                                                         |  |                                |         |   |      |   |         |  
|(Decrease) increase in cash and cash equivalents                                         |  |                                | (5,762  | ) |      |   | 18,677  |  
|Cash and cash equivalents, beginning of period                                           |  |                                | 46,297  |   |      |   | 47,003  |  
|                                                                                         |  |                                |         |   |      |   |         |  
|Cash and cash equivalents, end of period                                                 |  | $                              | 40,535  |   |      | $ | 65,680  |  
|                                                                                         |  |                                |         |   |      |   |         |  
|Non-cash Investing and Financing Activities:                                             |  |                                |         |   |      |   |         |  
|Accrued capital expenditures                                                             |  | $                              | 3,117   |   |      | $ | 156     |  
|Issuance of nonvested stock from treasury                                                |  |                                | 820     |   |      |   | 372     |  

See notes to unaudited
condensed consolidated financial statements.



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PC CONNECTION, INC. AND SUBSIDIARIES

PART IFINANCIAL INFORMATION

Item 1Financial Statements

NOTES TO UNAUDITED CONDENSED
CONSOLIDATED FINANCIAL STATEMENTS

(amounts in thousands, except per share data)

Note 1Basis of Presentation

The accompanying condensed consolidated financial statements of PC Connection, Inc. and its subsidiaries (the Company, we, us, or our) have been prepared in
accordance with accounting principles generally accepted in the United States of America. Such principles were applied on a basis consistent with the accounting policies described in our Annual Report on Form 10-K for the year ended
December 31, 2009 filed with the Securities and Exchange Commission. The accompanying condensed consolidated financial statements should be read in conjunction with the financial statements contained in our Annual Report on Form 10-K.

In the opinion of management, the accompanying unaudited condensed consolidated financial statements contain all adjustments
(consisting only of normal recurring adjustments) necessary for a fair presentation of the results of operations for the interim periods reported and of the Companys financial condition as of the date of the interim balance sheet. The Company
considers events or transactions that occur after the balance sheet date but before the financial statements are issued to provide additional evidence relative to certain estimates or to identify matters that require additional
disclosure. Subsequent events have been evaluated through the date of issuance of these financial statements. The operating results for the three and nine months ended September 30, 2010 may not be indicative of the results expected for
any succeeding quarter or the entire year ending December 31, 2010.

Use of Estimates in the Preparation of
Financial Statements

The preparation of financial statements in conformity with accounting principles generally
accepted in the United States of America requires management to make estimates and assumptions. These estimates and assumptions affect the amounts reported in the accompanying condensed consolidated financial statements. Actual results could differ
from those estimates.

Note 2Earnings Per Share

Basic earnings (loss) per common share is computed using the weighted average number of shares outstanding. Diluted earnings per share is computed using the weighted average number of shares outstanding
adjusted for the incremental shares attributed to options outstanding to purchase common stock, if dilutive. In the nine months ended September 30, 2009, dilutive securities are antidilutive in calculating diluted loss per share due to the
operating loss realized in the period and therefore are not included in the calculation.

The following table sets forth the
computation of basic and diluted earnings (loss) per share:



|                                                  |  |                    |        |  |                   |   |        |      |  |   |        |  |  |   |        |  
|------------------------------------------------- |  | ------------------ | ------ |  | ----------------- | - | ------ | ---- |  | - | ------ |  |  | - | ------ | -
|                                                  |  | Three Months Ended |        |  | Nine Months Ended |  
|September 30,                                     |  | 2010               |        |  | 2009              |   |        | 2010 |  |   | 2009   | 
|Numerator:                                        |  |                    |        |  |                   |   |        |      |  |   |        |  |  |   |        |  
|Net income (loss)                                 |  | $                  | 8,626  |  |                   | $ | 2,889  |      |  | $ | 16,083 |  |  | $ | (5,189 | )
|                                                  |  |                    |        |  |                   |   |        |      |  |   |        |  |  |   |        |  
|Denominator:                                      |  |                    |        |  |                   |   |        |      |  |   |        |  |  |   |        |  
|Denominator for basic earnings (loss) per share   |  |                    | 26,939 |  |                   |   | 27,078 |      |  |   | 27,070 |  |  |   | 27,017 |  
|Dilutive effect of employee equity awards         |  |                    | 38     |  |                   |   | 17     |      |  |   | 38     |  |  |   |       |  
|                                                  |  |                    |        |  |                   |   |        |      |  |   |        |  |  |   |        |  
|Denominator for diluted earnings (loss) per share |  |                    | 26,977 |  |                   |   | 27,095 |      |  |   | 27,108 |  |  |   | 27,017 |  
|                                                  |  |                    |        |  |                   |   |        |      |  |   |        |  |  |   |        |  
|Earnings (loss) per share:                        |  |                    |        |  |                   |   |        |      |  |   |        |  |  |   |        |  
|Basic                                             |  | $                  | 0.32   |  |                   | $ | 0 .11  |      |  | $ | 0.59   |  |  | $ | (0.19  | )
|                                                  |  |                    |        |  |                   |   |        |      |  |   |        |  |  |   |        |  
|Diluted                                           |  | $                  | 0.32   |  |                   | $ | 0 .11  |      |  | $ | 0.59   |  |  | $ | (0.19  | )
|                                                  |  |                    |        |  |                   |   |        |      |  |   |        |  |  |   |        |  



7



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##### Table of Contents

PC CONNECTION, INC. AND SUBSIDIARIES

PART IFINANCIAL INFORMATION

Item 1Financial Statements

NOTES TO UNAUDITED CONDENSED
CONSOLIDATED FINANCIAL STATEMENTS(Continued)

(amounts in thousands, except per share data)





For the three and
nine months ended September 30, 2010 and 2009, the following unexercised stock options and other common stock equivalents were excluded from the computation of diluted earnings (loss) per share because the effect would have been anti-dilutive:



|                                       |  |                    |     |  |                   |  |     |      |  |  |      |  |  |  |     | 
|-------------------------------------- |  | ------------------ | --- |  | ----------------- |  | --- | ---- |  |  | ---- |  |  |  | --- | 
|                                       |  | Three Months Ended |     |  | Nine Months Ended | 
|September 30,                          |  | 2010               |     |  | 2009              |  |     | 2010 |  |  | 2009 | 
|Anti-dilutive common stock equivalents |  |                    | 751 |  |                   |  | 813 |      |  |  | 751  |  |  |  | 934 | 
|                                       |  |                    |     |  |                   |  |     |      |  |  |      |  |  |  |     | 

Note 3Goodwill and Other Intangible Assets

Goodwill and intangible assets with indefinite lives are not amortized but are subject to an annual impairment test; these assets are
tested more frequently if events or circumstances occur that would indicate a potential decline in fair value. The goodwill impairment test, performed at a reporting unit level, is a two-step test that requires under the first test that we determine
the fair value of our reporting units. We have identified five reporting units, consisting of our four operating segments and the Headquarters/Other group, which provides services in areas such as finance, human resources, information technology,
and executive oversight functions (See Note 4). We determine the fair value of such reporting units using established income and market valuation approaches.

We completed our annual impairment test of goodwill and an indefinite lived trademark, which are both held by our Large Account reporting unit, on the first day of 2010 and did not identify any
impairments. To determine the fair value of our Large Account reporting unit, we considered its operating results and future projections, as well as changes in the Companys overall market capitalization. The fair value of the reporting unit
exceeded its carrying value as of January 1, 2010. To determine the fair value of the trademark, we calculated the undiscounted cash flows expected from the use of the asset and determined that the fair value was in excess of the carrying
amount as of January 1, 2010. We did not identify any events or circumstances that would indicate that it is more likely than not that the carrying value of this reporting unit was in excess of its fair value during the nine months ended
September 30, 2010. Accordingly, we did not perform any interim tests for impairment.



|          |  |                    |        | 
|--------- |  | ------------------ | ------ | 
|          |  | September 30, 2010 |       
|Goodwill  |  | $                  | 48,060 | 
|Trademark |  |                    | 1,190  | 

We purchased a licensing
agreement for $800 in the first quarter of 2010, which we expect to amortize over the five-year license term. Intangible assets subject to amortization at September 30, 2010 consisted of the licensing agreement of $631 (net of accumulated
amortization of $169). Intangible assets subject to amortization at December 31, 2009 consisted of customer lists of $89 (net of accumulated amortization of $5,130). For the three-month periods ended September 30, 2010 and 2009, we
recorded amortization expense of $35 and $268, respectively. For the nine-month periods ended September 30, 2010 and 2009, we recorded amortization expense of $258 and $803, respectively.



8



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##### Table of Contents

PC CONNECTION, INC. AND SUBSIDIARIES

PART IFINANCIAL INFORMATION

Item 1Financial Statements

NOTES TO UNAUDITED CONDENSED
CONSOLIDATED FINANCIAL STATEMENTS(Continued)

(amounts in thousands, except per share data)





The estimated
amortization expense for each of the five succeeding years and thereafter is as follows:



|                                 |  |   |     |    
|-------------------------------- |  | - | --- | ---
|For the Year Ending December 31, |  |   |    
|2010                             |  | $ | 36  | (*)
|2011                             |  |   | 140 |    
|2012                             |  |   | 140 |    
|2013                             |  |   | 140 |    
|2014 and thereafter              |  |   | 175 |    



(*) Represents estimated amortization expense for the three months ending December 31, 2010.

Note 4Segment and Related Disclosures

We are required to report profits and losses and certain other information about our reportable operating segments in our annual and interim financial statements. The internal reporting
structure used by our chief operating decision maker (CODM) to assess performance and allocate resources determines the basis for our reportable operating segments. Our CODM is our Chief Executive Officer, and she evaluates operations
and allocates resources based on a measure of operating income.

In January 2010, we formed a new sales company, PC Connection
Express, Inc., to focus on the consumer and small office/home office (SOHO) customer. This new operating segment is comprised of inbound sales representatives, certain internet support staff, and management. Prior period sales and
operating results relating to consumer and SOHO customers were reported primarily within our SMB segment. We have revised the reporting of operating segments to reflect the new basis for assessing performance and allocating resources. Under this
revised reporting structure, the operating results related to our consumer and SOHO customers that were formerly reported within the SMB segment are now reported separately under the new Consumer/SOHO segment.

Our operations are organized under four reporting segmentsthe SMB segment, which primarily serves small- and medium-sized
businesses; the Large Account segment, which primarily serves medium-to-large corporations; the Public Sector segment, which serves federal, state, and local government and educational institutions, and the Consumer/SOHO segment, which serves the
consumer and SOHO markets. In addition, the Headquarters/Other group provides services in areas such as finance, human resources, information technology, legal, product management, communications, and marketing. Most of the operating costs
associated with the Headquarters/Other group functions are charged to the operating segments based on their estimated usage of the underlying functions. We report these charges to the operating segments as Allocations. Certain of the
headquarters costs relating to executive oversight and other fiduciary functions that are not allocated to the operating segments are included under the heading of Headquarters/Other in the tables below.



9



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##### Table of Contents

PC CONNECTION, INC. AND SUBSIDIARIES

PART IFINANCIAL INFORMATION

Item 1Financial Statements

NOTES TO UNAUDITED CONDENSED
CONSOLIDATED FINANCIAL STATEMENTS(Continued)

(amounts in thousands, except per share data)





Net sales
represent net sales to external customers and exclude inter-segment product revenues. Segment information applicable to our reportable operating segments for the three and nine months ended September 30, 2010 and 2009 is shown below:



|                                             |  |                                       |         |   |                      |   |         |                      |  |   |                          |   |  |                    |        |   |              |   |         |   |  |   |           | 
|-------------------------------------------- |  | ------------------------------------- | ------- | - | -------------------- | - | ------- | -------------------- |  | - | ------------------------ | - |  | ------------------ | ------ | - | ------------ | - | ------- | - |  | - | --------- | 
|                                             |  | Three Months Ended September 30, 2010 |        
|                                             |  | SMBSegment                            |         |   | Large AccountSegment |   |         | Public SectorSegment |  |   | Consumer/SOHO    Segment |   |  | Headquarters/Other |        |   | Consolidated |  
|Net sales                                    |  | $                                     | 208,733 |   |                      | $ | 159,641 |                      |  | $ | 145,615                  |   |  | $                  | 18,838 |   |              |   |         |   |  | $ | 532,827   | 
|                                             |  |                                       |         |   |                      |   |         |                      |  |   |                          |   |  |                    |        |   |              |   |         |   |  |   |           | 
|Operating income (loss) before allocations   |  | $                                     | 17,524  |   |                      | $ | 8,468   |                      |  | $ | 8,278                    |   |  | $                  | (729   | ) |              | $ | (19,210 | ) |  | $ | 14,331    | 
|Allocations                                  |  |                                       | (10,625 | ) |                      |   | (1,086  | )                    |  |   | (5,031                   | ) |  |                    | (1,116 | ) |              |   | 17,858  |   |  |   |          | 
|                                             |  |                                       |         |   |                      |   |         |                      |  |   |                          |   |  |                    |        |   |              |   |         |   |  |   |           | 
|Operating income (loss)                      |  | $                                     | 6,899   |   |                      | $ | 7,382   |                      |  | $ | 3,247                    |   |  | $                  | (1,845 | ) |              | $ | (1,352  | ) |  | $ | 14,331    | 
|                                             |  |                                       |         |   |                      |   |         |                      |  |   |                          |   |  |                    |        |   |              |   |         |   |  |   |           | 
|Selected Operating Expenses:                 |  |                                       |         |   |                      |   |         |                      |  |   |                          |   |  |                    |        |   |              |   |         |   |  |   |           | 
|Depreciation and amortization                |  | $                                     | 12      |   |                      | $ | 88      |                      |  | $ | 28                       |   |  | $                  |       |   |              | $ | 1,133   |   |  | $ | 1,261     | 
|                                             | 
|                                             |  | Three Months Ended September 30, 2009 |        
|                                             |  | SMBSegment                            |         |   | Large AccountSegment |   |         | Public SectorSegment |  |   | Consumer/SOHOSegment     |   |  | Headquarters/Other |        |   | Consolidated |  
|Net sales                                    |  | $                                     | 163,985 |   |                      | $ | 103,921 |                      |  | $ | 116,567                  |   |  | $                  | 18,579 |   |              |   |         |   |  | $ | 403,052   | 
|                                             |  |                                       |         |   |                      |   |         |                      |  |   |                          |   |  |                    |        |   |              |   |         |   |  |   |           | 
|Operating income (loss) before allocations   |  | $                                     | 12,236  |   |                      | $ | 5,006   |                      |  | $ | 5,045                    |   |  | $                  | 6      |   |              | $ | (17,212 | ) |  | $ | 5,081     | 
|Allocations                                  |  |                                       | (8,205  | ) |                      |   | (803    | )                    |  |   | (4,356                   | ) |  |                    | (1,275 | ) |              |   | 14,639  |   |  |   |          | 
|                                             |  |                                       |         |   |                      |   |         |                      |  |   |                          |   |  |                    |        |   |              |   |         |   |  |   |           | 
|Operating income (loss)                      |  | $                                     | 4,031   |   |                      | $ | 4,203   |                      |  | $ | 689                      |   |  | $                  | (1,269 | ) |              | $ | (2,573  | ) |  | $ | 5,081     | 
|                                             |  |                                       |         |   |                      |   |         |                      |  |   |                          |   |  |                    |        |   |              |   |         |   |  |   |           | 
|Selected Operating Expenses:                 |  |                                       |         |   |                      |   |         |                      |  |   |                          |   |  |                    |        |   |              |   |         |   |  |   |           | 
|Depreciation and amortization                |  | $                                     | 28      |   |                      | $ | 329     |                      |  | $ | 29                       |   |  | $                  |       |   |              | $ | 1,299   |   |  | $ | 1,685     | 
|                                             | 
|                                             |  | Nine Months Ended September 30, 2010  |        
|                                             |  | SMBSegment                            |         |   | Large AccountSegment |   |         | Public SectorSegment |  |   | Consumer/SOHOSegment     |   |  | Headquarters/Other |        |   | Consolidated |  
|Net sales                                    |  | $                                     | 588,189 |   |                      | $ | 435,154 |                      |  | $ | 345,503                  |   |  | $                  | 49,789 |   |              |   |         |   |  | $ | 1,418,635 | 
|                                             |  |                                       |         |   |                      |   |         |                      |  |   |                          |   |  |                    |        |   |              |   |         |   |  |   |           | 
|Operating income (loss) before allocations   |  | $                                     | 49,022  |   |                      | $ | 22,119  |                      |  | $ | 16,086                   |   |  | $                  | (1,800 | ) |              | $ | (58,438 | ) |  | $ | 26,989    | 
|Allocations                                  |  |                                       | (31,527 | ) |                      |   | (3,318  | )                    |  |   | (14,116                  | ) |  |                    | (2,928 | ) |              |   | 51,889  |   |  |   |          | 
|                                             |  |                                       |         |   |                      |   |         |                      |  |   |                          |   |  |                    |        |   |              |   |         |   |  |   |           | 
|Operating income (loss)                      |  | $                                     | 17,495  |   |                      | $ | 18,801  |                      |  | $ | 1,970                    |   |  | $                  | (4,728 | ) |              | $ | (6,549  | ) |  | $ | 26,989    | 
|                                             |  |                                       |         |   |                      |   |         |                      |  |   |                          |   |  |                    |        |   |              |   |         |   |  |   |           | 
|Selected Operating Expenses:                 |  |                                       |         |   |                      |   |         |                      |  |   |                          |   |  |                    |        |   |              |   |         |   |  |   |           | 
|Depreciation and amortization                |  | $                                     | 42      |   |                      | $ | 350     |                      |  | $ | 79                       |   |  | $                  |       |   |              | $ | 3,681   |   |  | $ | 4,152     | 
|Balance Sheet Data as of September 30, 2010: |  |                                       |         |   |                      |   |         |                      |  |   |                          |   |  |                    |        |   |              |   |         |   |  |   |           | 
|Total assets                                 |  | $                                     | 133,545 |   |                      | $ | 149,893 |                      |  | $ | 83,427                   |   |  | $                  | 3,644  |   |              | $ | 81,178  |   |  | $ | 451,687   | 



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##### Table of Contents

PC CONNECTION, INC. AND SUBSIDIARIES

PART IFINANCIAL INFORMATION

Item 1Financial Statements

NOTES TO UNAUDITED CONDENSED
CONSOLIDATED FINANCIAL STATEMENTS(Continued)

(amounts in thousands, except per share data)





|                                           |  |                                      |         |   |                      |   |         |                      |  |   |                          |   |  |                    |        |   |              |   |         |   |  |   |           |  
|------------------------------------------ |  | ------------------------------------ | ------- | - | -------------------- | - | ------- | -------------------- |  | - | ------------------------ | - |  | ------------------ | ------ | - | ------------ | - | ------- | - |  | - | --------- | -
|                                           |  | Nine Months Ended September 30, 2009 |        
|                                           |  | SMBSegment                           |         |   | Large AccountSegment |   |         | Public SectorSegment |  |   | Consumer/SOHO    Segment |   |  | Headquarters/Other |        |   | Consolidated |  
|Net sales                                  |  | $                                    | 465,994 |   |                      | $ | 304,318 |                      |  | $ | 270,548                  |   |  | $                  | 65,675 |   |              |   |         |   |  | $ | 1,106,535 |  
|                                           |  |                                      |         |   |                      |   |         |                      |  |   |                          |   |  |                    |        |   |              |   |         |   |  |   |           |  
|Operating income (loss) before allocations |  | $                                    | 34,257  |   |                      | $ | 13,126  |                      |  | $ | 10,648                   |   |  | $                  | 162    |   |              | $ | (65,521 | ) |  | $ | (7,328    | )
|Allocations                                |  |                                      | (27,379 | ) |                      |   | (2,519  | )                    |  |   | (12,102                  | ) |  |                    | (3,825 | ) |              |   | 45,825  |   |  |   |          |  
|                                           |  |                                      |         |   |                      |   |         |                      |  |   |                          |   |  |                    |        |   |              |   |         |   |  |   |           |  
|Operating income (loss)                    |  | $                                    | 6,878   |   |                      | $ | 10,607  |                      |  | $ | (1,454                   | ) |  | $                  | (3,663 | ) |              | $ | (19,696 | ) |  | $ | (7,328    | )
|                                           |  |                                      |         |   |                      |   |         |                      |  |   |                          |   |  |                    |        |   |              |   |         |   |  |   |           |  
|Selected Operating Expenses:               |  |                                      |         |   |                      |   |         |                      |  |   |                          |   |  |                    |        |   |              |   |         |   |  |   |           |  
|Depreciation and amortization              |  | $                                    | 164     |   |                      | $ | 988     |                      |  | $ | 91                       |   |  | $                  |       |   |              | $ | 3,978   |   |  | $ | 5,221     |  
|Special charges                            |  |                                      | 112     |   |                      |   | 107     |                      |  |   | 143                      |   |  |                    |       |   |              |   | 12,593  |   |  |   | 12,955    |  

Our operating
segments assets presented above are primarily accounts receivables, intercompany receivables, goodwill, and other intangibles, net. Assets for the Headquarters/Other group are managed by corporate headquarters, including cash and cash
equivalents, inventory, and property and equipment. Total assets for the Headquarters/Other group at September 30, 2010 are presented net of intercompany balances eliminations of $60,562. Our capital expenditures are largely comprised of IT
hardware and software purchased to maintain or upgrade our management information systems. These systems serve all of our subsidiaries, to varying degrees, and accordingly, our CODM does not evaluate capital expenditures on a segment basis.

Senior management also monitors net sales by product mix (Notebook and PDA; Desktop/Server; Video, Imaging, and Sound;
Software; Printer and Printer Supplies; Net/Com Product; Storage Device; Memory and System Enhancement; and Accessories/Other).

Net sales by product mix is presented below:



|                              |  |                    |         |  |                   |   |         |      |  |   |           |  |  |   |           | 
|----------------------------- |  | ------------------ | ------- |  | ----------------- | - | ------- | ---- |  | - | --------- |  |  | - | --------- | 
|                              |  | Three Months Ended |         |  | Nine Months Ended |  
|September 30,                 |  | 2010               |         |  | 2009              |   |         | 2010 |  |   | 2009      | 
|Notebook and PDA              |  | $                  | 92,451  |  |                   | $ | 61,679  |      |  | $ | 244,929   |  |  | $ | 163,640   | 
|Software                      |  |                    | 82,748  |  |                   |   | 55,582  |      |  |   | 198,529   |  |  |   | 157,031   | 
|Desktop/Server                |  |                    | 82,222  |  |                   |   | 56,714  |      |  |   | 216,391   |  |  |   | 150,053   | 
|Net/Com Product               |  |                    | 54,606  |  |                   |   | 42,930  |      |  |   | 140,555   |  |  |   | 114,380   | 
|Video, Imaging and Sound      |  |                    | 50,840  |  |                   |   | 53,672  |      |  |   | 158,406   |  |  |   | 144,315   | 
|Printer and Printer Supplies  |  |                    | 40,379  |  |                   |   | 35,188  |      |  |   | 117,907   |  |  |   | 97,454    | 
|Storage Device                |  |                    | 35,986  |  |                   |   | 31,762  |      |  |   | 107,872   |  |  |   | 91,879    | 
|Memory and System Enhancement |  |                    | 25,171  |  |                   |   | 13,760  |      |  |   | 60,371    |  |  |   | 37,975    | 
|Accessories/Other             |  |                    | 68,424  |  |                   |   | 51,765  |      |  |   | 173,675   |  |  |   | 149,808   | 
|                              |  |                    |         |  |                   |   |         |      |  |   |           |  |  |   |           | 
|Total                         |  | $                  | 532,827 |  |                   | $ | 403,052 |      |  | $ | 1,418,635 |  |  |   | 1,106,535 | 
|                              |  |                    |         |  |                   |   |         |      |  |   |           |  |  |   |           | 

Note 5Commitments and Contingencies

We are subject to various legal proceedings and claims, which have arisen during the ordinary course of business. In the opinion of management, the outcome of such matters is not expected to have a
material effect on our financial position, results of operations, and cash flows.



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##### Table of Contents

PC CONNECTION, INC. AND SUBSIDIARIES

PART IFINANCIAL INFORMATION

Item 1Financial Statements

NOTES TO UNAUDITED CONDENSED
CONSOLIDATED FINANCIAL STATEMENTS(Continued)

(amounts in thousands, except per share data)





We are subject to
audits on sales and income taxes, unclaimed property, employee benefits, and other assessments. A comprehensive multi-state unclaimed property audit is currently in progress. While management believes that known and estimated liabilities have been
adequately provided for, it is too early to determine the ultimate outcome of such audits. Additional liabilities could be assessed, and such outcome could have a material negative impact on our financial position, results of operations, and cash
flows.

Note 6Bank Borrowing and Trade Credit Arrangements

We have a $50,000 credit facility collateralized by substantially all of our assets. This facility can be increased, at our option, to
$80,000 for approved acquisitions or other uses authorized by the lender at substantially the same terms. Amounts outstanding under this facility bear interest at the prime rate (3.25% at September 30, 2010). The facility also gives us the
option of obtaining Eurodollar Rate Loans in multiples of $1,000 for various short-term durations. The credit facility includes various customary financial ratios and operating covenants, including minimum net worth and maximum funded debt ratio
requirements, and restrictions on the payment of dividends to shareholders, repurchase of our common stock, and default acceleration provisions, none of which we believe significantly restricts our operations. Funded debt ratio is the ratio of
average outstanding advances under the credit facility in the quarter to EBITDA (Earnings Before Interest Expense, Taxes, Depreciation, and Amortization). The maximum allowable funded debt ratio under the agreement is 2.0 to 1.0; this ratio did not
limit potential borrowings at September 30, 2010. We did not have any borrowings under the credit facility in the third quarter of 2010. Future decreases in our consolidated EBITDA could limit our potential borrowings under the credit facility.

No borrowings were outstanding under this credit facility at September 30, 2010 and December 31, 2009, and
accordingly the entire $50,000 facility was available for borrowing at both dates. The credit facility matures on October 15, 2012, at which time amounts outstanding become due.

At September 30, 2010, we had security agreements with two financial institutions to facilitate the purchase of inventory from
various suppliers under certain terms and conditions. The agreements allow a collateralized first position in certain branded products inventory financed by the financial institutions up to an aggregate amount of $45,000. The cost of such financing
under these agreements is borne by the suppliers by discounting their invoices to the financial institutions as an incentive for us to purchase their products. We do not pay any interest or discount fees on such inventory financing. At
September 30, 2010 and December 31, 2009, accounts payable included $13,451 and $11,406, respectively, owed to these financial institutions.

Note 7Treasury Stock Purchases

On March 28, 2001, our Board of
Directors authorized the spending of up to $15,000 to repurchase our common stock. Share purchases will be made in the open market from time to time depending on market conditions. However, our current bank line of credit limits repurchases made
after June 2005 to $10,000 without bank approval of higher amounts.

We repurchased 423 shares for $2,857 in the nine months
ended September 30, 2010, excluding net share settlements discussed below. As of September 30, 2010, we have repurchased an aggregate of 1,060 shares for $6,945. The maximum approximate dollar value of shares that may yet be purchased
under the program without further bank approval is $5,341.



12



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##### Table of Contents

PC CONNECTION, INC. AND SUBSIDIARIES

PART IFINANCIAL INFORMATION

Item 1Financial Statements

NOTES TO UNAUDITED CONDENSED
CONSOLIDATED FINANCIAL STATEMENTS(Continued)

(amounts in thousands, except per share data)





We have permitted
employees to surrender shares of stock to the Company to satisfy statutory withholding requirements due upon the vesting of such stock. Such net share settlements are reported as a purchase of treasury shares in our financial statements similar to
our open market treasury purchases. Our employees surrendered 32 shares for $210 in net share settlements during the nine months ended September 30, 2010. In the nine months ended September 30, 2010, we issued 128 shares from treasury
stock for restricted stock awards and reflected upon vesting the net remaining balance of treasury stock on the condensed consolidated balance sheet.

Note 8Fair Value

Our financial instruments consist primarily of cash
and cash equivalents, accounts receivable, and accounts payable. The carrying values of cash, accounts receivable, and accounts payable approximate their fair market values due to their short-term nature. We are required to measure fair value under
a fair value hierarchy that maximizes the use of observable inputs and minimizes the use of unobservable inputs. Observable inputs are obtained from independent sources and can be validated by a third party, whereas unobservable inputs reflect
assumptions regarding what a third party would use in pricing an asset or liability. A financial instruments categorization within the fair value hierarchy is based upon the lowest level of input that is significant to the fair value
measurement. Three levels of inputs may be used to measure fair value:

Level 1Quoted prices in active markets for
identical assets or liabilities.

Level 2Include other inputs that are directly or indirectly observable in the
marketplace.

Level 3Unobservable inputs which are supported by little or no market activity.

We measure our cash equivalents at fair value and classify such assets within Level 1 of the fair value hierarchy. The classification has
been determined based on the manner in which we value our cash equivalents, primarily using quoted market prices for identical assets. Assets measured at fair value on a recurring basis consisted of the following types of instruments and were
reported as cash equivalents as of September 30, 2010 and December 31, 2009:



|                                                 |  |                                                                 |        |  |                                            |   |   |                                         |  |   |               |  |  |   |        | 
|------------------------------------------------ |  | --------------------------------------------------------------- | ------ |  | ------------------------------------------ | - | - | --------------------------------------- |  | - | ------------- |  |  | - | ------ | 
|                                                 |  | Fair Value Measurements at Reporting Date Using                 |        |  |                                            |  
|                                                 |  | Quoted Prices inActive
Marketsfor IdenticalInstruments(Level
1) |        |  | SignificantOtherObservableInputs (Level 2) |   |   | SignificantUnobservableInputs (Level 3) |  |   | Total Balance | 
|Assets                                           |  |                                                                 |        |  |                                            |   |   |                                         |  |   |               |  |  |   |        | 
|Cash Equivalents:                                |  |                                                                 |        |  |                                            |   |   |                                         |  |   |               |  |  |   |        | 
|Money market fund deposits at September 30, 2010 |  | $                                                               | 1,035  |  |                                            | $ |  |                                         |  | $ |              |  |  | $ | 1,035  | 
|Money market fund deposits at December 31, 2009  |  | $                                                               | 30,021 |  |                                            | $ |  |                                         |  | $ |              |  |  | $ | 30,021 | 



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##### Table of Contents



PC CONNECTION, INC. AND SUBSIDIARIES

PART IFINANCIAL INFORMATION

Item 2MANAGEMENTS DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION

AND RESULTS OF OPERATIONS

Our managements discussion and
analysis of our financial condition and results of operations include the identification of certain trends and other statements that may predict or anticipate future business or financial results that are subject to important factors that could
cause our actual results to differ materially from those indicated. See Item 1ARisk Factors of this Quarterly Report on Form 10-Q.

OVERVIEW

We are a leading direct marketer of a wide range of information
technology, or IT, solutions. We help companies design, enable, manage, and service their IT environments. We provide products, including computer systems, software and peripheral equipment, networking communications, and other products and
accessories that we purchase from manufacturers, distributors, and other suppliers. We also offer a growing range of design, installation, configuration, repair, and other services performed by our personnel and third-party providers. We operate
through four sales segments: (a) small- to medium-sized businesses, or SMBs, through our PC Connection Sales subsidiary, (b) large enterprise customers, or Large Account, through our MoreDirect subsidiary, (c) federal, state, and
local government and educational institutions, or Public Sector, through our GovConnection subsidiary, and (d) consumers and small office/home office customers, or Consumer/SOHO, through our PC Connection Express subsidiary.

We generate sales primarily through outbound telemarketing and field sales contacts by account managers focused on the business,
education, and government markets, our websites, and inbound calls from customers responding to our catalogs and other advertising media. We seek to recruit, retain, and increase the productivity of our sales personnel through training, mentoring,
financial incentives based on performance, and updating and streamlining our information systems to make our operations more efficient.

As a value added reseller in the IT supply chain, we do not manufacture IT hardware or software. We are dependent on our suppliers that consist of manufacturers and distributors that historically have
sold only to resellers rather than directly to end users. Certain manufacturers have on multiple occasions attempted to sell directly to our customers, and in some cases have restricted our ability to sell their products directly to certain
customers, thereby eliminating our role. We believe that the success of direct sales efforts by suppliers will depend on their ability to meet our customers ongoing demands and provide objective, unbiased solutions to meet their needs. We
believe more of our customers are seeking total IT solutions, rather than simply specific IT products. Our advantage is our ability to be product-neutral and provide a broader combination of products, services, and advice tailored to customer needs.
By providing customers with customized solutions from a variety of manufacturers, we believe we can mitigate the negative impact of continued supplier direct sales initiatives. For example, through the formation of our services group, ProConnection,
we are able to provide customers complete IT solutions, from identifying their needs, to designing, developing, and managing the integration of products and services to implement their IT projects. Such service offerings carry higher margins than
traditional product sales. Additionally, the technical certifications of our service engineers permit us to offer higher-end, more complex products that generally carry higher gross margins. We expect these service offerings and technical
certifications to continue to play a role in sales generation and improved gross margins in this competitive environment.

Market conditions and technology advances significantly affect the demand for our products and services. Virtual delivery of software
products and advanced Internet technology providing customers enhanced functionality have substantially increased customer expectations, requiring us to invest more heavily in our own IT development to meet these new demands. As buying trends change
and electronic commerce continues to grow, consumers have become more sophisticated due to the amount and quality of information available and the



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increased number of readily available choices. Customers are also better able to make price comparisons through the Internet, thereby necessitating more aggressive pricing strategies to remain
competitive. The changing landscape of the consumer and business markets in which we operate could have a negative effect on our financial condition, results of operations, and cash flows. While it is not possible for us to estimate with any degree
of accuracy the level of sales we may have lost or may lose in the future as a result of such increased buyer sophistication, our consolidated internet sales represented approximately 30% of total sales in the nine months ended September 30,
2010, which is consistent with prior year levels.

We have undertaken significant actions with respect to all of our internet
websites in order to keep up with the improvements made by our competitors. We have historically increased the level of internet marketing expenditures on third-party click fees and affiliate charges, particularly with respect to
consumer marketing, in order to increase visibility on third-party search engines. We have also launched various promotions, including selected free freight offers, in efforts to generate higher internet sales and increase brand awareness. All of
these activities are costly, and such costs are expected to increase in future periods as we continue to expand our internet visibility and functionality. If we do not generate increased internet sales, our operating margins may be further impacted.

The primary challenges we continue to face in effectively managing our business are (1) increasing our revenues while at
the same time, maintaining, if not improving, our gross margin in all four segments, (2) recruiting, retaining, and improving the productivity of our sales personnel, and (3) effectively controlling our selling, general and administrative,
or SG&A, expenses, while increasing investments in our IT systems. Competition may become even more intense in the future, which could put more pressure on margins.

RESULTS OF OPERATIONS

The following table sets forth information derived
from our statements of operations expressed as a percentage of net sales for the periods indicated:



|                                             |  |                    |       |   |                   |   |       |      |  |   |         |   |  |   |         |   
|-------------------------------------------- |  | ------------------ | ----- | - | ----------------- | - | ----- | ---- |  | - | ------- | - |  | - | ------- | --
|                                             |  | Three Months Ended |       |   | Nine Months Ended |  
|September 30,                                |  | 2010               |       |   | 2009              |   |       | 2010 |  |   | 2009    |  
|Net sales (in millions)                      |  | $                  | 532.8 |   |                   | $ | 403.1 |      |  | $ | 1,418.6 |   |  | $ | 1,106.5 |   
|                                             |  |                    |       |   |                   |   |       |      |  |   |         |   |  |   |         |   
|Net sales                                    |  |                    | 100.0 | % |                   |   | 100.0 | %    |  |   | 100.0   | % |  |   | 100.0   | % 
|Gross margin                                 |  |                    | 11.6  |   |                   |   | 11.5  |      |  |   | 11.7    |   |  |   | 12.0    |   
|Selling, general and administrative expenses |  |                    | 8.9   |   |                   |   | 10.2  |      |  |   | 9.8     |   |  |   | 11.5    |   
|Special charges                              |  |                    |      |   |                   |   |      |      |  |   |        |   |  |   | 1.2     |   
|Income (loss) from operations                |  |                    | 2.7   | % |                   |   | 1.3   | %    |  |   | 1.9     | % |  |   | (0.7    | )%

Net sales in the third
quarter of 2010 increased by $129.8 million, or 32.2%, compared to the third quarter of 2009. Net sales for our SMB, Large Account, and Public Sector segments increased in the third quarter of 2010 by 27.3%, 53.6%, and 24.9%, respectively, compared
to the prior year quarter. We believe the increase in revenues is due to increased corporate profits, strong federal government spending, and fulfillment of delayed IT replacement needs. Gross margin (gross profit expressed as a percentage of net
sales) increased to 11.6% in the third quarter of 2010 compared to 11.5% in the prior year third quarter. Higher agency revenues and product invoice margins in the SMB and Public Sector segments offset lower product invoice margins in the Large
Account and Consumer/SOHO segments, resulting in the year-over-year increase in the overall gross margin. Operating income in the third quarter of 2010 increased to $14.3 million compared to operating income of $5.1 million in the prior year
quarter, primarily due to the increase in net sales.

Net sales in the nine months ended September 30, 2010 increased by
$312.1 million, or 28.2%, compared to the nine months ended September 30, 2009. Net sales for our SMB, Large Account, and Public Sector segments increased in the nine months ended September 30, 2010 by 26.2%, 43.0%, and 27.7%,
respectively, compared to the prior year period and offset the decline in our Consumer/SOHO sales. Gross margin decreased to 11.7% in



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the nine months ended September 30, 2010 compared to 12.0% in the nine months ended September 30, 2009, primarily due to increased competitive pricing pressures. Operating income in the
nine months ended September 30, 2010 increased to $27.0 million compared to an operating loss of $7.3 million in the comparable prior year period due to the increase in net sales, the cost savings implemented in 2009, and the absence of special
charges in the nine months ended September 30, 2010.

Net Sales Distribution

The following table sets forth our percentage of net sales by business segment and product mix:



|                              |  |                    |     |   |                   |  |     |      |  |  |      |   |  |  |     |  
|----------------------------- |  | ------------------ | --- | - | ----------------- |  | --- | ---- |  |  | ---- | - |  |  | --- | -
|                              |  | Three Months Ended |     |   | Nine Months Ended | 
|September 30,                 |  | 2010               |     |   | 2009              |  |     | 2010 |  |  | 2009 |  
|Business Segment              |  |                    |     |   |                   |  |     |      |  |  |      |   |  |  |     |  
|SMB                           |  |                    | 39  | % |                   |  | 41  | %    |  |  | 41   | % |  |  | 42  | %
|Large Account                 |  |                    | 30  |   |                   |  | 26  |      |  |  | 31   |   |  |  | 28  |  
|Public Sector                 |  |                    | 27  |   |                   |  | 29  |      |  |  | 24   |   |  |  | 24  |  
|Consumer/SOHO                 |  |                    | 4   |   |                   |  | 4   |      |  |  | 4    |   |  |  | 6   |  
|                              |  |                    |     |   |                   |  |     |      |  |  |      |   |  |  |     |  
|Total                         |  |                    | 100 | % |                   |  | 100 | %    |  |  | 100  | % |  |  | 100 | %
|                              |  |                    |     |   |                   |  |     |      |  |  |      |   |  |  |     |  
|Product Mix                   |  |                    |     |   |                   |  |     |      |  |  |      |   |  |  |     |  
|Notebook and PDA              |  |                    | 17  | % |                   |  | 15  | %    |  |  | 17   | % |  |  | 15  | %
|Software                      |  |                    | 15  |   |                   |  | 14  |      |  |  | 15   |   |  |  | 14  |  
|Desktop/Server                |  |                    | 15  |   |                   |  | 14  |      |  |  | 15   |   |  |  | 14  |  
|Net/Com Product               |  |                    | 10  |   |                   |  | 11  |      |  |  | 10   |   |  |  | 10  |  
|Video, Imaging and Sound      |  |                    | 10  |   |                   |  | 13  |      |  |  | 11   |   |  |  | 13  |  
|Printer and Printer Supplies  |  |                    | 8   |   |                   |  | 9   |      |  |  | 8    |   |  |  | 9   |  
|Storage Device                |  |                    | 7   |   |                   |  | 8   |      |  |  | 8    |   |  |  | 8   |  
|Memory and System Enhancement |  |                    | 5   |   |                   |  | 3   |      |  |  | 4    |   |  |  | 3   |  
|Accessories/Other             |  |                    | 13  |   |                   |  | 13  |      |  |  | 12   |   |  |  | 14  |  
|                              |  |                    |     |   |                   |  |     |      |  |  |      |   |  |  |     |  
|Total                         |  |                    | 100 | % |                   |  | 100 | %    |  |  | 100  | % |  |  | 100 | %
|                              |  |                    |     |   |                   |  |     |      |  |  |      |   |  |  |     |  

Gross margin

The following table summarizes our gross margin, as a percentage of net sales, over the periods indicated:



|                 |  |                    |      |   |                   |  |      |      |  |  |      |   |  |  |      |  
|---------------- |  | ------------------ | ---- | - | ----------------- |  | ---- | ---- |  |  | ---- | - |  |  | ---- | -
|                 |  | Three Months Ended |      |   | Nine Months Ended | 
|September 30,    |  | 2010               |      |   | 2009              |  |      | 2010 |  |  | 2009 |  
|Business Segment |  |                    |      |   |                   |  |      |      |  |  |      |   |  |  |      |  
|SMB              |  |                    | 14.2 | % |                   |  | 13.8 | %    |  |  | 14.2 | % |  |  | 14.3 | %
|Large Account    |  |                    | 10.1 |   |                   |  | 10.6 |      |  |  | 10.4 |   |  |  | 10.5 |  
|Public Sector    |  |                    | 10.2 |   |                   |  | 9.0  |      |  |  | 9.8  |   |  |  | 9.7  |  
|Consumer/SOHO    |  |                    | 7.4  |   |                   |  | 11.7 |      |  |  | 8.7  |   |  |  | 11.0 |  
|Total            |  |                    | 11.6 | % |                   |  | 11.5 | %    |  |  | 11.7 | % |  |  | 12.0 | %

Consolidated gross profit
dollars for the three and nine months ended September 30, 2010 increased primarily due to higher net sales as compared to the prior year periods. Gross margin increased in the three months ended September 30, 2010 compared to the prior
year period due to increased agency revenues and product invoice margins in the SMB and Public Sector segments, which offset lower product invoice margins in the Large Account segment. For the nine months ended September 30, 2010, gross margin
decreased year over year due to increased competitive pricing pressures. Gross margin in 2010 was also adversely impacted by the year-over-year increase in large account sales, which generally have lower gross margin compared to sales by our SMB
segment.



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Cost of Sales and Certain Other
Costs

Cost of sales includes the invoice cost of the product, direct costs of packaging, inbound and outbound freight,
and provisions for inventory obsolescence, adjusted for discounts, rebates, and other vendor allowances. Direct operating expenses relating to our purchasing function and receiving, inspection, internal transfer, warehousing, packing and shipping,
and other expenses of our distribution center are included in SG&A expenses. Accordingly, our gross margin may not be comparable to those of other entities who include all or part of the costs related to their distribution network in cost of
goods sold. Such costs, as a percentage of net sales for the periods reported, are as follows:



|                               |  |                    |      |   |                   |  |      |      |  |  |      |   |  |  |      |  
|------------------------------ |  | ------------------ | ---- | - | ----------------- |  | ---- | ---- |  |  | ---- | - |  |  | ---- | -
|                               |  | Three Months Ended |      |   | Nine Months Ended | 
|September 30,                  |  | 2010               |      |   | 2009              |  |      | 2010 |  |  | 2009 |  
|Purchasing/Distribution Center |  |                    | 0.56 | % |                   |  | 0.72 | %    |  |  | 0.63 | % |  |  | 0.78 | %

Operating Expenses

The following table breaks out our more significant operating expenses for the periods indicated (in millions of
dollars):



|                              |  |                    |      |   |                   |   |      |      |  |   |       |   |  |   |       |  
|----------------------------- |  | ------------------ | ---- | - | ----------------- | - | ---- | ---- |  | - | ----- | - |  | - | ----- | -
|                              |  | Three Months Ended |      |   | Nine Months Ended |  
|September 30,                 |  | 2010               |      |   | 2009              |   |      | 2010 |  |   | 2009  |  
|Personnel costs               |  | $                  | 33.4 |   |                   | $ | 27.9 |      |  | $ | 97.5  |   |  | $ | 84.2  |  
|Advertising, net              |  |                    | 4.4  |   |                   |   | 3.9  |      |  |   | 12.6  |   |  |   | 12.3  |  
|Professional fees             |  |                    | 2.0  |   |                   |   | 1.4  |      |  |   | 6.2   |   |  |   | 5.5   |  
|Facilities operations         |  |                    | 2.0  |   |                   |   | 2.1  |      |  |   | 6.3   |   |  |   | 6.9   |  
|Credit card fees              |  |                    | 1.9  |   |                   |   | 1.6  |      |  |   | 5.1   |   |  |   | 5.0   |  
|Depreciation and amortization |  |                    | 1.3  |   |                   |   | 1.7  |      |  |   | 4.2   |   |  |   | 5.2   |  
|Other, net                    |  |                    | 2.6  |   |                   |   | 2.7  |      |  |   | 7.7   |   |  |   | 7.6   |  
|                              |  |                    |      |   |                   |   |      |      |  |   |       |   |  |   |       |  
|Total                         |  | $                  | 47.6 |   |                   | $ | 41.3 |      |  | $ | 139.6 |   |  | $ | 126.7 |  
|                              |  |                    |      |   |                   |   |      |      |  |   |       |   |  |   |       |  
|Percentage of net sales       |  |                    | 8.9  | % |                   |   | 10.2 | %    |  |   | 9.8   | % |  |   | 11.5  | %
|                              |  |                    |      |   |                   |   |      |      |  |   |       |   |  |   |       |  

Personnel costs represent the majority of our operating expenses, with sales personnel representing the
largest portion of these costs. Personnel costs increased year over year in the three and nine months ended September 30, 2010 due to incremental variable compensation associated with increased operating results. We also added technical support
personnel in 2010 to increase our enterprise/networking revenues, which has contributed to the year-over-year increase in operating expenses. We expect to continue to add technical support personnel in the near future.



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Year-Over-Year Comparisons

Three Months Ended September 30, 2010 Compared to Three Months Ended September 30, 2009

Changes in net sales and gross profit by business segment are shown in the following table (dollars in millions):



|              |  |                                  |       |  |               |  |       |        |  |   |               |  |  |         |       |   |  |  |       |  
|------------- |  | -------------------------------- | ----- |  | ------------- |  | ----- | ------ |  | - | ------------- |  |  | ------- | ----- | - |  |  | ----- | -
|              |  | Three Months Ended September 30, |      
|              |  | 2010                             |       |  | 2009          |  |       |        | 
|              |  | Amount                           |       |  | % of NetSales |  |       | Amount |  |   | % of NetSales |  |  | %Change |      
|Sales:        |  |                                  |       |  |               |  |       |        |  |   |               |  |  |         |       |   |  |  |       |  
|SMB           |  | $                                | 208.7 |  |               |  | 39.2  | %      |  | $ | 164.0         |  |  |         | 40.7  | % |  |  | 27.3  | %
|Large Account |  |                                  | 159.7 |  |               |  | 30.0  |        |  |   | 103.9         |  |  |         | 25.8  |   |  |  | 53.6  |  
|Public Sector |  |                                  | 145.6 |  |               |  | 27.3  |        |  |   | 116.6         |  |  |         | 28.9  |   |  |  | 24.9  |  
|Consumer/SOHO |  |                                  | 18.8  |  |               |  | 3.5   |        |  |   | 18.6          |  |  |         | 4.6   |   |  |  | 1.4   |  
|              |  |                                  |       |  |               |  |       |        |  |   |               |  |  |         |       |   |  |  |       |  
|Total         |  | $                                | 532.8 |  |               |  | 100.0 | %      |  | $ | 403.1         |  |  |         | 100.0 | % |  |  | 32.2  | %
|              |  |                                  |       |  |               |  |       |        |  |   |               |  |  |         |       |   |  |  |       |  
|Gross Profit: |  |                                  |       |  |               |  |       |        |  |   |               |  |  |         |       |   |  |  |       |  
|SMB           |  | $                                | 29.7  |  |               |  | 14.2  | %      |  | $ | 22.6          |  |  |         | 13.8  | % |  |  | 31.1  | %
|Large Account |  |                                  | 16.1  |  |               |  | 10.1  |        |  |   | 11.0          |  |  |         | 10.6  |   |  |  | 46.0  |  
|Public Sector |  |                                  | 14.8  |  |               |  | 10.2  |        |  |   | 10.5          |  |  |         | 9.0   |   |  |  | 40.8  |  
|Consumer/SOHO |  |                                  | 1.4   |  |               |  | 7.4   |        |  |   | 2.2           |  |  |         | 11.7  |   |  |  | (35.5 | )
|              |  |                                  |       |  |               |  |       |        |  |   |               |  |  |         |       |   |  |  |       |  
|Total         |  | $                                | 62.0  |  |               |  | 11.6  | %      |  | $ | 46.3          |  |  |         | 11.5  | % |  |  | 33.7  | %
|              |  |                                  |       |  |               |  |       |        |  |   |               |  |  |         |       |   |  |  |       |  

Net salesincreased in all segments in the third quarter of 2010 compared to the third
quarter of 2009, as explained below:



| |  |  | Net sales for the SMB segment increased due to the improvement in corporate profits and the continued release of pent-up IT demand. The continuing
popularity of Microsofts Windows 7 operating system also contributed to an increasing number of companies upgrading their IT infrastructure. We believe that our SMB sales representatives have increased sales by acquiring a greater share of
existing customers IT purchases during the third quarter of 2010, as average order size for the SMB segment increased by 16.9% compared to the prior year period. This increase contributed to a 27.3% year-over-year increase in average
annualized sales productivity in the third quarter of 2010, consistent with the year-over-year increase in revenues. Sales representatives for our SMB segment totaled 358 at September 30, 2010, compared to 352 at September 30, 2009, and
344 at June 30, 2010.
| | - |  | -----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | Net sales for the Large Account segment increased in the third quarter of 2010 due to the continued release of pent-up IT demand and increased
investments made by large enterprises. Given the continued macro-economic uncertainty, we believe that these customers have elected to upgrade their IT systems to improve workforce productivity, rather than increase their workforce. New customer
acquisitions also contributed to the year-over-year increase in net sales. Average annualized sales productivity in the third quarter of 2010 increased by 59.9% year over year. Sales representatives for our Large Account segment totaled 84 at
September 30, 2010, compared to 90 at September 30, 2009 and 86 at June 30, 2010.
| | - |  | -----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | Net sales for the Public Sector segment increased in the third quarter of 2010 due to the growth in contract sales entered into with both the federal
government and higher educational institutions. Federal government sales increased 40.5% year over year in the third quarter of 2010, while sales to state and local government and educational institutions increased 15.9% this quarter. Overall
average annualized sales productivity increased by 30.0% year over year in the quarter, primarily due to the increase in net sales. Sales representatives for our Public Sector segment totaled 134 at September 30, 2010, compared to 139 at
September 30, 2009 and 139 at June 30, 2010.
| | - |  | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



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| |  |  | Net sales for the Consumer/SOHO segment increased slightly year over year in the third quarter of 2010. Customer migration to the new Consumer/SOHO
website has taken longer than anticipated, and we continue to work towards increasing profitable sales growth in the Consumer/SOHO segment.
| | - |  | -----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

Gross profit for the third quarter of 2010 increased year over year in dollars and as a percentage of net sales, as explained below:



| |  |  | Gross profit and gross margin for the SMB segment increased year over year in the third quarter of 2010. Gross margin increased in the quarter due to
increases in both product invoice margins and higher-margin software referral revenues.
| | - |  | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | Gross profit increased for the Large Account segment in the third quarter of 2010 due to increased net sales. Gross margin was negatively impacted by a
decrease in product invoice margin associated with increased competitive pricing.
| | - |  | -----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | Gross profit and gross margin for the Public Sector segment increased in the third quarter of 2010. Gross margin increased due to increases in product
invoice margin, agency revenues, and vendor consideration as a percentage of net sales in the quarter compared to the prior year period.
| | - |  | -----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | Gross profit and gross margin for the Consumer/SOHO segment decreased year over year in the third quarter of 2010. Gross margin decreased due to
increased promotional pricing initiatives, free freight, and other marketing programs designed to attract customers to our new website.
| | - |  | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

Selling, general and administrative expenses in the third quarter of 2010 increased in dollars but decreased as a percentage of net sales compared to the prior year quarter. The decrease in expense
as a percentage of net sales resulted from the year-over-year increase in sales in the third quarter of 2010 generated by our three primary business segments and improved expense management.

As discussed in Note 4 to our Condensed Consolidated Financial Statements  Segment and Related Disclosures, we formed a new
Consumer sales company in the first quarter of 2010, and as a result, revised our reporting of operating segments. Prior period SG&A expenses for the Consumer/SOHO business were reported within the SMB segment. Under this revised reporting
structure, prior period SG&A expenses for the SMB segment exclude Consumer/SOHO operating expenses. SG&A expenses attributable to our four operating segments and the Headquarters/Other group are summarized below (dollars in millions):



|                   |  |                                  |      |  |               |  |      |        |  |   |               |  |  |         |      |   |  |  |       |  
|------------------ |  | -------------------------------- | ---- |  | ------------- |  | ---- | ------ |  | - | ------------- |  |  | ------- | ---- | - |  |  | ----- | -
|                   |  | Three Months Ended September 30, |     
|                   |  | 2010                             |      |  | 2009          |  |      |        | 
|                   |  | Amount                           |      |  | % of NetSales |  |      | Amount |  |   | % of NetSales |  |  | %Change |     
|SMB                |  | $                                | 22.8 |  |               |  | 10.9 | %      |  | $ | 18.6          |  |  |         | 11.4 | % |  |  | 22.5  | %
|Large Account      |  |                                  | 8.7  |  |               |  | 5.4  |        |  |   | 6.8           |  |  |         | 6.5  |   |  |  | 27.7  |  
|Public Sector      |  |                                  | 11.5 |  |               |  | 7.9  |        |  |   | 9.9           |  |  |         | 8.5  |   |  |  | 17.2  |  
|Consumer/SOHO      |  |                                  | 3.2  |  |               |  | 17.2 |        |  |   | 3.5           |  |  |         | 18.5 |   |  |  | (5.7  | )
|Headquarters/Other |  |                                  | 1.4  |  |               |  |      |        |  |   | 2.5           |  |  |         |      |   |  |  | (46.7 | )
|                   |  |                                  |      |  |               |  |      |        |  |   |               |  |  |         |      |   |  |  |       |  
|Total              |  | $                                | 47.6 |  |               |  | 8.9  | %      |  | $ | 41.3          |  |  |         | 10.2 | % |  |  | 15.5  | %
|                   |  |                                  |      |  |               |  |      |        |  |   |               |  |  |         |      |   |  |  |       |  



| |  |  | SG&A expenses for the SMB segment increased year over year in dollars but decreased as a percentage of net sales in the third quarter of 2010.
Although we reassigned technical support personnel from the SMB segment to the Headquarters/Other group at the beginning of 2010, personnel expense increased year over year in the quarter due to incremental variable compensation associated with the
increase in gross profits during the same period. Additional usage of centralized headquarters services also contributed to the year-over-year dollar increase. SG&A expense as a percentage of net sales decreased due to the leverage gained by the
increase in net sales.
| | - |  | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



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| |  |  | SG&A expenses for the Large Account segment increased year over year in dollars but decreased as a percentage of net sales in the third quarter of
2010. The increase in personnel expense resulted from incremental variable compensation associated with the improvement in gross profits and the addition of sales support personnel. SG&A expense as a percentage of net sales decreased due to the
leverage gained by the increase in net sales.
| | - |  | -----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | SG&A expenses for the Public Sector segment increased year over year in dollars but decreased as a percentage of net sales in the third quarter of
2010. SG&A expense increased in dollars due to increases in variable compensation and professional fees, as well as additional usage of centralized headquarters services. Variable compensation increased due to the higher gross profit in the
third quarter of 2010. SG&A expense as a percentage of net sales decreased due to the leverage gained by the increase in net sales.
| | - |  | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | SG&A expenses for the Consumer/SOHO group decreased in dollars and as a percentage of net sales in the third quarter of 2010 due to reduced
internet advertising costs and catalogs circulated compared to the prior year quarter. A decrease in usage of centralized headquarters services also contributed to the year-over-year dollar decrease.
| | - |  | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | Unallocated SG&A expenses for the Headquarters/Other group decreased in dollars year over year as increased usage by the operating segments offset
increased personnel expense compared to the prior year quarter. Personnel expense increased year over year in the third quarter of 2010 due to increased variable compensation associated with improved operating results and the reassignment into the
Headquarters/Other group of technical support personnel from the SMB segment. The Headquarters/Other group provides services to the four reportable operating segments in areas such as finance, human resources, IT, product management, and marketing.
Most of the operating costs associated with such corporate headquarters services are charged to the operating segments based on their estimated usage of the underlying services. The amounts shown above represent the remaining unallocated costs.
| | - |  | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

Income from operations for the third quarter of 2010 increased by $9.2 million to $14.3 million,
compared to operating income of $5.1 million for the third quarter of 2009. Income from operations as a percentage of net sales was 2.7% for the third quarter of 2010 compared to 1.3% of net sales for the third quarter of 2009. The increase in
operating income in the third quarter of 2010 resulted primarily from the year-over-year increase in net sales.

Our effective
tax rate was 39.5% for the third quarter of 2010 compared to the effective tax rate of 43.1% for the third quarter of 2009. Our tax rate will continue to vary based on variations in state tax levels for certain subsidiaries, valuation reserves, and
accounting for uncertain tax positions. We anticipate that our effective tax rate will be in the range of 40% to 42% in 2010.

Net income for the third quarter of 2010 increased by $5.7 million to $8.6 million, compared to net income of $2.9 million for the
third quarter of 2009, principally due to the higher sales volumes.



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Nine Months
Ended September 30, 2010 Compared to Nine Months Ended September 30, 2009

Changes in net sales and gross
profit by business segment are shown in the following table (dollars in millions):



|              |  |                                 |         |  |               |  |       |        |  |   |               |  |  |         |       |   |  |  |       |  
|------------- |  | ------------------------------- | ------- |  | ------------- |  | ----- | ------ |  | - | ------------- |  |  | ------- | ----- | - |  |  | ----- | -
|              |  | Nine Months Ended September 30, |        
|              |  | 2010                            |         |  | 2009          |  |       |        | 
|              |  | Amount                          |         |  | % of NetSales |  |       | Amount |  |   | % of NetSales |  |  | %Change |      
|Sales:        |  |                                 |         |  |               |  |       |        |  |   |               |  |  |         |       |   |  |  |       |  
|SMB           |  | $                               | 588.2   |  |               |  | 41.4  | %      |  | $ | 466.0         |  |  |         | 42.1  | % |  |  | 26.2  | %
|Large Account |  |                                 | 435.1   |  |               |  | 30.7  |        |  |   | 304.3         |  |  |         | 27.5  |   |  |  | 43.0  |  
|Public Sector |  |                                 | 345.5   |  |               |  | 24.4  |        |  |   | 270.5         |  |  |         | 24.5  |   |  |  | 27.7  |  
|Consumer/SOHO |  |                                 | 49.8    |  |               |  | 3.5   |        |  |   | 65.7          |  |  |         | 5.9   |   |  |  | (24.2 | )
|              |  |                                 |         |  |               |  |       |        |  |   |               |  |  |         |       |   |  |  |       |  
|Total         |  | $                               | 1,418.6 |  |               |  | 100.0 | %      |  | $ | 1,106.5       |  |  |         | 100.0 | % |  |  | 28.2  | %
|              |  |                                 |         |  |               |  |       |        |  |   |               |  |  |         |       |   |  |  |       |  
|Gross Profit: |  |                                 |         |  |               |  |       |        |  |   |               |  |  |         |       |   |  |  |       |  
|SMB           |  | $                               | 83.2    |  |               |  | 14.2  | %      |  | $ | 66.7          |  |  |         | 14.3  | % |  |  | 24.7  | %
|Large Account |  |                                 | 45.1    |  |               |  | 10.4  |        |  |   | 32.0          |  |  |         | 10.5  |   |  |  | 40.7  |  
|Public Sector |  |                                 | 34.0    |  |               |  | 9.8   |        |  |   | 26.3          |  |  |         | 9.7   |   |  |  | 29.4  |  
|Consumer/SOHO |  |                                 | 4.3     |  |               |  | 8.7   |        |  |   | 7.3           |  |  |         | 11.0  |   |  |  | (40.4 | )
|              |  |                                 |         |  |               |  |       |        |  |   |               |  |  |         |       |   |  |  |       |  
|Total         |  | $                               | 166.6   |  |               |  | 11.7  | %      |  | $ | 132.3         |  |  |         | 12.0  | % |  |  | 25.9  | %
|              |  |                                 |         |  |               |  |       |        |  |   |               |  |  |         |       |   |  |  |       |  

Net sales for the nine months ended September 30, 2010 increased compared to the nine
months ended September 30, 2009, as explained below:



| |  |  | Net sales for the SMB segment increased due to the improvement in corporate profits and the corresponding release of pent-up IT demand. The continuing
popularity of Microsofts Windows 7 operating system also contributed to an increasing number of companies upgrading their IT infrastructure. We believe that our SMB sales representatives have acquired a greater share of existing
customers IT purchases during the nine months ended September 30, 2010 compared to the prior year period.
| | - |  | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | Net sales for the Large Account segment increased in the nine months ended September 30, 2010 due to the release of pent-up IT demand and
increased investments made by large enterprises. Large account customers have continued to upgrade their IT systems through both virtualization and hardware purchases in order to improve workforce productivity. New customer acquisitions also
contributed to the year-over-year increase in net sales.
| | - |  | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | Net sales for the Public Sector segment increased in the nine months ended September 30, 2010 due to the growth in sales enabled by sales
contracts entered into with both the federal government and higher educational institutions. Federal government sales increased 40.6% year over year in the nine months ended September 30, 2010, while sales to state and local government and
educational institutions increased 21.0% year over year in the nine months ended September 30, 2010.
| | - |  | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | Net sales for the Consumer/SOHO segment decreased year over year in the nine months ended September 30, 2010. Customer migration to its new
website has taken longer than anticipated and contributed to the year-over-year decrease in net sales.
| | - |  | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

Gross profit for the nine months ended September 30, 2010 increased in dollars but gross margin decreased on a consolidated
basis compared to the nine months ended September 30, 2009, as explained below:



| |  |  | Gross profit for the SMB segment increased year over year in the nine months ended September 30, 2010 due to the increase in net sales. Gross
margin decreased slightly in the same period as a decrease in vendor consideration offset lower inventory allowance expense compared to the prior year period.
| | - |  | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



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| |  |  | Gross profit for the Large Account segment increased due to higher net sales, however, gross margin decreased slightly in the nine months ended
September 30, 2010 compared to the prior year period. A decrease in product invoice margin, associated with increased competitive pricing pressures, more than offset increased levels of vendor consideration and higher margin agency fees as a
percentage of net sales in the nine months ended September 30, 2010, compared to the prior year period.
| | - |  | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | Gross profit for the Public Sector segment in the nine months ended September 30, 2010 increased primarily due to higher net sales. Gross margin
increased slightly as an increase in higher margin agency referral fees were largely offset by lower product invoice margins associated with competitive pricing pressures compared to the prior year period.
| | - |  | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | Gross profit for the Consumer/SOHO segment decreased year over year in the nine months ended September 30, 2010 due to decreases in net sales and
gross margin. Gross margin decreased due to increased competitive pricing pressures, lower vendor consideration as a percentage of net sales, and reduced product pricing designed to attract customers to our new website.
| | - |  | -----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

Selling, general and administrative expenses in the nine months ended September 30, 2010 increased in dollars but decreased
as a percentage of net sales on a consolidated basis compared to the nine months ended September 30, 2009.

SG&A
expenses attributable to our operating segments and the Headquarters/Other group are summarized below (dollars in millions):



|                   |  |                                 |       |  |               |  |      |        |  |   |               |  |  |         |      |   |  |  |       |  
|------------------ |  | ------------------------------- | ----- |  | ------------- |  | ---- | ------ |  | - | ------------- |  |  | ------- | ---- | - |  |  | ----- | -
|                   |  | Nine Months Ended September 30, |      
|                   |  | 2010                            |       |  | 2009          |  |      |        | 
|                   |  | Amount                          |       |  | % of NetSales |  |      | Amount |  |   | % of NetSales |  |  | %Change |     
|SMB                |  | $                               | 65.7  |  |               |  | 11.2 | %      |  | $ | 59.8          |  |  |         | 12.8 | % |  |  | 10.0  | %
|Large Account      |  |                                 | 26.3  |  |               |  | 6.0  |        |  |   | 21.3          |  |  |         | 7.0  |   |  |  | 23.2  |  
|Public Sector      |  |                                 | 32.0  |  |               |  | 9.3  |        |  |   | 27.6          |  |  |         | 10.2 |   |  |  | 16.1  |  
|Consumer/SOHO      |  |                                 | 9.1   |  |               |  | 18.2 |        |  |   | 10.9          |  |  |         | 16.6 |   |  |  | (17.1 | )
|Headquarters/Other |  |                                 | 6.5   |  |               |  |      |        |  |   | 7.1           |  |  |         |      |   |  |  | (7.8  | )
|                   |  |                                 |       |  |               |  |      |        |  |   |               |  |  |         |      |   |  |  |       |  
|Total              |  | $                               | 139.6 |  |               |  | 9.8  | %      |  | $ | 126.7         |  |  |         | 11.5 | % |  |  | 10.2  | %
|                   |  |                                 |       |  |               |  |      |        |  |   |               |  |  |         |      |   |  |  |       |  



| |  |  | SG&A expenses for the SMB segment increased year over year in dollars, but decreased as a percentage of net sales in the nine months ended
September 30, 2010. The dollar increase resulted from additional usage of centralized headquarters services and increased personnel expense. Although salary expense decreased due to the reassignment of technical support personnel from the SMB
segment to the Headquarters/Other group in early 2010, personnel expense increased year over year due to incremental variable compensation associated with the increase in gross profit during the same period. SG&A expense as a percentage of net
sales decreased due to the leverage gained by the increase in net sales.
| | - |  | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | SG&A expenses for the Large Account segment increased year over year in dollars, but decreased as a percentage of net sales in the nine months
ended September 30, 2010. The increase in personnel expense resulted from higher variable compensation associated with the increase in gross profit, as well as incremental headcount hired in late 2009. SG&A expense as a percentage of net
sales decreased due to the leverage gained by the increase in net sales.
| | - |  | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | SG&A expenses for the Public Sector segment increased year over year in dollars, but decreased as a percentage of net sales in the nine months
ended September 30, 2010. SG&A expense increased in dollars due to increases in variable compensation, professional fees, and additional usage of centralized headquarters services. Variable compensation increased due to the year-over-year
increase in gross profit in the nine months ended September 30, 2010. SG&A expense as a percentage of net sales decreased due to the leverage gained by the increase in net sales.
| | - |  | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



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| |  |  | SG&A expenses for the Consumer/SOHO group decreased in the nine months ended September 30, 2010 due to reduced internet advertising costs and
catalog circulation, as well as decreased usage of centralized headquarters services compared to the prior year period.
| | - |  | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | Unallocated SG&A expenses for the Headquarters/Other group decreased in dollars year over year as increased usage by the operating segments offset
increased personnel expense compared to the prior year period. Personnel expense increased year over year in the nine months ended September 30, 2010 due to increased variable compensation associated with improved operating results and the
reassignment into the group of technical sales specialists from the SMB segment. We have also added technical support specialists in 2010 to increase enterprise/networking sales. The amounts shown above represent the remaining unallocated costs.
| | - |  | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

Special Charges. We did not record any special charges in the nine months ended September 30,
2010. In the nine months ended September 30, 2009, we recorded special charges related to an asset write-off of $11.6 million and $1.4 million of workforce reduction and management restructuring charges.

Income from operations for the nine months ended September 30, 2010 increased by $34.3 million to $27.0 million,
compared to an operating loss of $7.3 million for the third quarter of 2009. Income from operations as a percentage of net sales was 1.9% for the nine months ended September 30, 2010, compared to a loss from operations of 0.7% as a percentage
of net sales for the nine months ended September 30, 2009. Our operating income in the nine months ended September 30, 2010 resulted from increased year-over-year sales, prior year cost reductions, and the absence of special charges in the
nine months ended September 30, 2010, compared to the prior year period in which special charges totaled $13.0 million.

Our effective tax rate was 40.1% for the nine months ended September 30, 2010 compared to the effective tax benefit rate of 28.5%
for the prior year period of 2009. Our tax rate for the nine months ended September 30, 2009 was affected by unrealized state tax loss benefits, which decrease the benefit rate in loss periods and increase the tax rate in profitable periods.
Our tax rate will continue to vary based on variations in state tax levels for certain subsidiaries, valuation reserves, and accounting for uncertain tax positions.

Net income for the nine months ended September 30, 2010 increased by $21.3 million to $16.1 million, compared to a net loss of $5.2 million for the nine months ended September 30, 2009,
principally due to higher sales volumes and absence of special charges in the nine months ended September 30, 2010 compared to the prior year period.

Liquidity and Capital Resources

Our primary sources of liquidity have
historically been internally generated funds from operations and borrowings under our bank line of credit. We have used those funds to meet our capital requirements, which consist primarily of working capital for operational needs, capital
expenditures for computer equipment and software used in our business, repurchases of common stock for treasury, and as opportunities arise, possible acquisitions of new businesses.

We believe that funds generated from operations, together with available credit under our bank line of credit and inventory trade credit
agreements, will be sufficient to finance our working capital, capital expenditure, and other requirements for at least the next twelve months. We expect our capital needs for 2010 to consist primarily of capital expenditures, excluding any
expenditures on new IT systems, of $5.0 to $6.0 million and payments on capital lease and other contractual obligations of approximately $3.8 million. We are currently in the midst of a comprehensive review and assessment of our entire business
software needs. That review and assessment includes the review of commercially available software that meets, or can be configured to meet, those needs better than our existing software. In the third quarter of 2010, we completed the first phase of
this review and purchased a comprehensive database management system for $3.0 million. Payment for that software was made in October 2010. While we have not yet finalized any decisions regarding whether or to what extent new software will be
acquired and implemented, capital costs for the entire project, if fully implemented, would likely exceed $20 million and could require up to five years to complete.



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We expect to meet our
cash requirements for the next three-to-twelve months through a combination of cash on hand, cash generated from operations and, if necessary, borrowings on our bank line of credit, as follows:



| |  |  | Cash on Hand. At September 30, 2010, we had approximately $40.5 million in cash.
| | - |  | --------------------------------------------------------------------------------



| |  |  | Cash Generated from Operations. We expect to generate cash flows from operations in excess of operating cash needs by generating earnings
and balancing net changes in inventories and receivables with compensating changes in payables to generate a positive cash flow. Historically, we have consistently generated positive cash flows from operations.
| | - |  | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | Credit Facilities. As of September 30, 2010, our entire $50.0 million bank line of credit was available for borrowing. This line of credit
can be increased, at our option, to $80.0 million for approved acquisitions or other uses authorized by the bank. Borrowings are limited, however, by certain minimum collateral and earnings requirements, as described more fully below.
| | - |  | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

Our ability to continue funding our operations, both internally and externally, is dependent upon our
ability to generate sufficient cash flow from operations or to obtain additional funds through equity or debt financing, or from other sources of financing, as may be required. While we do not anticipate needing any additional sources of financing
to fund our operations at this time, our cash flows from operations may be substantially affected if demand for information technology products declines. See also related risks listed below under Item 1A, Risk Factors.

Summary of Sources and Uses of Cash

The following table summarizes our sources and uses of cash over the periods indicated (in millions):



|                                                 |  |                   |      |   |      |   |      |  
|------------------------------------------------ |  | ----------------- | ---- | - | ---- | - | ---- | -
|                                                 |  | Nine Months Ended |     
|September 30,                                    |  | 2010              |      |   | 2009 |  
|Net cash provided by operating activities        |  | $                 | 0.9  |   |      | $ | 24.4 |  
|Net cash used for investing activities           |  |                   | (3.2 | ) |      |   | (5.0 | )
|Net cash used for financing activities           |  |                   | (3.5 | ) |      |   | (0.7 | )
|                                                 |  |                   |      |   |      |   |      |  
|(Decrease) increase in cash and cash equivalents |  | $                 | (5.8 | ) |      | $ | 18.7 |  
|                                                 |  |                   |      |   |      |   |      |  

Cash provided by operating activitiesdecreased by $23.5 million in the nine months ended
September 30, 2010 compared to the prior year period. Operating cash flow in the nine months ended September 30, 2010 resulted primarily from net income before depreciation and amortization and an increase in payables, offset by increases
in accounts receivable and inventory. During periods of increasing revenues, our working capital needs generally increase at a similar rate due to the increase in both accounts receivables and inventory. It is our goal to mitigate such working
capital requirements through strong inventory management and receivables collection. Inventory increased by $14.0 million from the prior year-end balance due to opportunistic purchases of inventory to meet future product demands. Inventory turns
increased to 26 turns for the third quarter of 2010 compared to 24 turns for the prior year quarter. Accounts receivable increased by $38.6 million from the prior year-end balance largely due to record monthly sales realized in September of this
year. Days sales outstandings were 49 days at September 30, 2010, compared to 45 days at September 30, 2009 and 47 days December 31, 2009.

At September 30, 2010, we had $152.7 million in outstanding accounts payable. Such accounts are generally paid within 30 days of incurrence, or earlier when favorable cash discounts are offered. This
amount includes $13.5 million payable to two financial institutions under inventory trade credit agreements we use to finance our purchase of certain inventory, secured by the inventory so financed. We believe we will be able to meet our obligations
under our accounts payable with cash flows from operations and our existing line of credit.

Cash used for investing
activitiesdecreased by $1.8 million in the nine months ended September 30, 2010 compared to the prior year period. These activities consist of capital expenditures in the periods presented, primarily for computer equipment and capitalized
internally-developed software, offset by proceeds from the sale of disposed capital assets, and the purchase of an intangible asset in the nine months ended September 30, 2010.



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Cash used for
financing activitiesin the nine months ended September 30, 2010 increased by $2.8 million from the prior year period, and in both periods related to treasury stock purchases and repayments of a capital lease obligation to an affiliate. Our
treasury stock purchases totaled $3.1 million in the nine months ended September 30, 2010 compared to $0.3 million in the comparable prior year period.

Debt Instruments, Contractual Agreements, and Related Covenants

Below is a summary of certain provisions of our credit facilities and other contractual obligations. For more information about the
restrictive covenants in our debt instruments and inventory financing agreements, see Factors Affecting Sources of Liquidity below. For more information about our obligations, commitments, and contingencies, see our condensed
consolidated financial statements and the accompanying notes included in this quarterly report.

Bank Line of Credit.
Our bank line of credit provides us with a borrowing capacity of up to $50.0 million at the prime rate (3.25% at September 30, 2010). In addition, we have the option to increase the facility by an additional $30.0 million, based on sufficient
levels of trade receivables to meet borrowing base requirements, and depending on meeting minimum EBITDA (earnings before interest, taxes, depreciation, and amortization) and equity requirements, described below under Factors Affecting Sources
of Liquidity. The facility also gives us the option of obtaining Eurodollar Rate Loans in multiples of $1.0 million for various short-term durations. Substantially all of our assets are collateralized as security for this facility, and all of
our subsidiaries are guarantors under the line of credit. At September 30, 2010, the entire $50 million facility was available for borrowing.

This facility, which matures in October 2012, operates under an automatic cash management program whereby disbursements in excess of available cash are added as borrowings at the time disbursement checks
clear the bank, and available cash receipts are first applied against any outstanding borrowings and then invested in short-term qualified cash investments. Accordingly, borrowings under the line are classified as current.

Inventory Trade Credit Agreements. We have additional security agreements with two financial institutions to facilitate the
purchase of inventory from various suppliers under certain terms and conditions. These agreements allow a collateralized first position in certain branded products inventory financed by these financial institutions. Although the agreements provide
for up to 100% financing on the purchase price, up to an aggregate of $45.0 million, any outstanding financing must be fully secured by available inventory. We do not pay any interest or discount fees on such inventory financing; such costs are
borne by the suppliers as an incentive for us to purchase their products. Amounts outstanding under such facilities, equal to $13.5 million as of September 30, 2010, are recorded in accounts payable, and the inventory financed is classified as
inventory on the condensed consolidated balance sheet.

Capital Leases. We have a fifteen-year lease for our
corporate headquarters with an affiliated company related through common ownership. In addition to the rent payable under the facility lease, we are required to pay real estate taxes, insurance, and common area maintenance charges. The initial term
of the lease expires in 2013, and we have the option to renew the lease for two additional terms of five years each.

Operating Leases. We also lease facilities from our principal stockholders and facilities and equipment from third parties
under non-cancelable operating leases. See Contractual Obligations in our Annual Report on Form 10-K for the year ended December 31, 2009 for commitments under these leases.

Sports Marketing Commitments. We have entered into multi-year sponsorship agreements with the Boston Red Sox and the New England
Patriots that extend through 2010 and 2013, respectively. These agreements, which grant us various marketing rights and seating arrangements, require annual payments aggregating from $0.3 million to $0.9 million per year.



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Off-Balance Sheet
Arrangements.We do not have any other off-balance sheet arrangements that have or are reasonably likely to have, a current or future material effect on our financial condition, changes in financial condition, revenues or expenses, results of
operations, liquidity, capital expenditures, or capital resources.

Contractual
Obligations. The disclosures relating to our contractual obligations in our Annual Report on Form 10-K for the year ended December 31, 2009 have not materially changed since we filed that report.

Factors Affecting Sources of Liquidity

Internally Generated Funds. The key factors affecting our internally generated funds are our ability to minimize costs and fully achieve our operating efficiencies, timely collection of our
customer receivables, and management of our inventory levels.

Bank Line of Credit.Our credit facility contains
certain financial ratios and operational covenants and other restrictions (including restrictions on additional debt, guarantees, stock repurchases, dividends and other distributions, investments, and liens) with which we and all of our subsidiaries
must comply. Any failure to comply with these covenants would not only prevent us from borrowing additional funds under this line of credit, but would also constitute a default. This credit facility contains two financial tests:



| |  |  | The funded debt ratio (defined as the average outstanding advances under the line for the quarter, divided by the consolidated EBITDA for the trailing
four quarters, excluding non-cash special charges) must not exceed 2.0 to 1.0. We did not have any outstanding borrowings under the credit facility in the third quarter of 2010, and accordingly, the funded debt ratio did not limit potential
borrowings at September 30, 2010. Future decreases in our consolidated EBITDA, however, could limit our potential borrowings under the credit facility.
| | - |  | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | Minimum Consolidated Net Worth must be at least $150.0 million, plus 50% of consolidated net income for each quarter, beginning with the quarter ended
March 31, 2007. Such amount was calculated at September 30, 2010 as $181.0 million, whereas our actual consolidated stockholders equity at this date was $249.5 million.
| | - |  | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

The borrowing base under this facility is set at 80% of qualified commercial receivables, plus 50% of qualified government receivables.
As of September 30, 2010, the entire $50.0 million facility was available for borrowings.

Inventory Trade Credit
Agreements. These agreements contain similar financial ratios and operational covenants and restrictions as those contained in our bank line of credit described above. Such agreements also contain cross-default provisions whereby a default
under the bank agreement would also constitute a default under these agreements. Financing under these agreements is limited to the purchase of specific branded products from authorized suppliers, and amounts outstanding must be fully collateralized
by inventories of those products on hand.

Capital Markets.Our ability to raise additional funds in the capital market
depends upon, among other things, general economic conditions, the condition of the information technology industry, our financial performance and stock price, and the state of the capital markets.

SUMMARY OF CRITICAL ACCOUNTING POLICIES AND ESTIMATES

Our critical accounting policies have not materially changed from those disclosed in our Annual Report on Form 10-K for the year ended December 31, 2009. These policies include revenue recognition,
accounts receivable, vendor allowances, inventories, contingencies, value of goodwill and long-lived assets, including intangibles, stock-based compensation, and income taxes.

INFLATION

We have historically offset any inflation in operating costs by
a combination of increased productivity and price increases, where appropriate. We do not expect inflation to have a significant impact on our business in the foreseeable future.



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PC CONNECTION, INC. AND SUBSIDIARIES

PART IFINANCIAL INFORMATION

Item 3QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

We invest cash balances in excess of operating requirements in short-term securities or non-interest bearing deposit accounts, generally
with maturities of 90 days or less. In addition, our unsecured credit agreement provides for borrowings, which bear interest at variable rates based on the prime rate and Euro dollar rates. We had no borrowings outstanding pursuant to our credit
agreement in the nine months ended September 30, 2010. We believe the effect, if any, of reasonably possible near-term changes in interest rates on our financial position, results of operations, and cash flows should not be material. Our credit
agreement exposes earnings to changes in short-term interest rates since interest rates on the underlying obligations are variable. However, as noted above, we did not have any outstanding borrowings in the nine months ended September 30, 2010.
Accordingly, the change in earnings resulting from a hypothetical 10% increase or decrease in interest rates would not be material.



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PC CONNECTION, INC. AND SUBSIDIARIES

PART IFINANCIAL INFORMATION

Item 4CONTROLS AND PROCEDURES

Our management, with the
participation of our Chief Executive Officer and Chief Financial Officer, evaluated the effectiveness of our disclosure controls and procedures as of September 30, 2010. The term disclosure controls and procedures, as defined in
Rules 13a-15(e) and 15d-15(e) under the Securities Exchange Act of 1934, as amended, or the Exchange Act, means controls and other procedures of a company that are designed to ensure that information required to be disclosed by a company in the
reports that it files or submits under the Exchange Act is recorded, processed, summarized, and reported, within the time periods specified in the SECs rules and forms. Disclosure controls and procedures include, without limitation, controls
and procedures designed to ensure that information required to be disclosed by a company in the reports that it files or submits under the Exchange Act is accumulated and communicated to the companys management, including its principal
executive and principal financial officers, as appropriate to allow timely decisions regarding required disclosure. Management recognizes that any controls and procedures, no matter how well designed and operated, can provide only reasonable
assurance of achieving their objectives and management necessarily applies its judgment in evaluating the cost-benefit relationship of possible controls and procedures. Our disclosure controls and procedures are designed to provide reasonable
assurance of achieving their objectives as described above. Based on the evaluation of our disclosure controls and procedures, our Chief Executive Officer and Chief Financial Officer concluded that, as of September 30, 2010, our disclosure
controls and procedures were effective at the reasonable assurance level.

No change in our internal control over financial
reporting (as defined in Rules 13a-15(f) and 15d-15(f) under the Exchange Act) occurred during the fiscal quarter ended September 30, 2010 that has materially affected, or is reasonably likely to materially affect, our internal control over
financial reporting.



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Item 1A. Risk Factors

Statements contained or incorporated by reference in this Quarterly Report on Form 10-Q that are not based on historical fact are forward-looking statements within the meaning of the
Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Exchange Act. These forward-looking statements regarding future events and our future results are based on
current expectations, estimates, forecasts, and projections and the beliefs and assumptions of management including, without limitation, our expectations with regard to the industrys rapid technological change and exposure to inventory
obsolescence, availability and allocations of goods, reliance on vendor support and relationships, competitive risks, pricing risks, and the overall level of economic activity and the level of business investment in information technology products.
Forward-looking statements may be identified by the use of forward-looking terminology such as may, could, will, expect, estimate, anticipate, continue, or similar
terms, variations of such terms or the negative of those terms.

We cannot assure investors that our assumptions and
expectations will prove to have been correct. Important factors could cause our actual results to differ materially from those indicated or implied by forward-looking statements. Such factors that could cause or contribute to such differences
include those factors discussed below. We undertake no intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events, or otherwise. If any of the following risks actually occur, our
business, financial condition, or results of operations would likely suffer.

The uncertainty in economic conditions and the financial
markets may adversely affect our business and reduce our operating results.

Economic weakness and financial markets
turmoil adversely impacted economic conditions in 2009, resulting in recessionary pressures and declines in consumer confidence and spending. Businesses in turn reacted to the decline in consumer spending by reducing staffing levels and delaying or
deferring corporate spending, including their IT expenditures. Both our SMB and Large Account segments, which serve small, medium, and large businesses, experienced in 2009 significant declines in revenues and increased competitive pricing
pressures, which adversely affected our operating results. The financial markets turmoil also resulted in a substantial tightening of the credit markets, which increased the cost of capital and reduced the availability of credit to our customers.
Although businesses increased their IT spending in the nine months ended September 30, 2010, considerable uncertainty exists regarding the momentum of the recovery and expected economic conditions. Future delays or reductions in IT spending
could have a material adverse affect on demand for our products and consequently on our financial results. In addition, customer insolvencies could impact our ability to collect receivables and negatively impact our operating results and liquidity.

It is difficult to predict how long the uncertainty in economic conditions and the financial markets will continue, the
extent, if any, to which they may deteriorate, and to which our business may be adversely affected. However, if the current increase in IT spending should reverse, we are likely to experience an adverse impact, which may be material, on our business
and our results of operations.

Should our financial performance not meet expectations and our stock price trade below current levels, we
may be required to record an additional significant charge to earnings for impairment of goodwill and other intangibles.

We test goodwill for impairment on an annual basis, and more frequently if potential impairment indicators arise. We determined that the
goodwill balances held by the SMB and Public Sector segments were fully impaired as of December 31, 2008, and accordingly the carrying values of those segments goodwill were written off, resulting in a significant non-cash charge to
earnings. Although we determined the fair value of our Large Account segments goodwill substantially exceeded its carrying value at our annual impairment test on January 1, 2010, should this segments financial performance not meet
expectations due to the economy or otherwise, we would likely adjust downward expected future operating results and cash flows. Such adjustment



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may result in a determination that the carrying values for goodwill and other intangibles for that segment exceed their respective fair values. This determination may in turn require that we
record a significant non-cash charge to earnings to reduce the $49.3 million aggregate carrying amount of goodwill and other intangibles held by the Large Account operating segment, resulting in a negative effect on our results of operations.

We have experienced variability in sales, and there is no assurance that we will be able to maintain profitable operations.

Several factors have caused our sales and results of operations to fluctuate and we expect these fluctuations to continue
on a quarterly basis. Causes of these fluctuations include:



| |  |  | shifts in customer demand for hardware and software products, including demand for total solutions;
| | - |  | ---------------------------------------------------------------------------------------------------



| |  |  | loss of customers to competitors;
| | - |  | ---------------------------------



| |  |  | adverse weather conditions that affect response, distribution, or shipping;
| | - |  | ---------------------------------------------------------------------------



| |  |  | industry shipments of new products or upgrades;
| | - |  | -----------------------------------------------



| |  |  | changes in vendor distribution of products; changes in our product offerings and in merchandise returns; the timing of new merchandise and catalog
offerings;
| | - |  | -------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | fluctuations in response rates; and
| | - |  | -----------------------------------



| |  |  | fluctuations in shipping, printing, postage, and paper costs.
| | - |  | -------------------------------------------------------------

Our results also may vary based on our ability to manage personnel levels in response to fluctuations in revenue. We base personnel
levels and other operating expenditures on sales forecasts. If our revenues do not meet anticipated levels in the future, we may not be able to reduce our staffing levels and operating expenses in a timely manner to avoid significant losses from
operations.

We face many competitive risks.

The direct marketing industry and the computer products retail business, in particular, are highly competitive. We compete with consumer electronics and computer retail stores, including superstores. We
also compete with other direct marketers of hardware and software and computer related products, including CDW Corporation and Insight Enterprises, Inc., who are much larger than we are. Certain hardware and software vendors, such as Apple, Dell,
Lenovo, and Hewlett-Packard (HP), who provide products to us, are also selling their products directly to end users through their own catalogs, stores, and via the Internet. We compete not only for customers, but also for advertising
support from personal computer product manufacturers. Some of our competitors have larger catalog circulations and customer bases and greater financial, marketing, and other resources than we do. In addition, some of our competitors offer a wider
range of products and services than we do and may be able to respond more quickly to new or changing opportunities, technologies, and customer requirements. Many current and potential competitors also have greater name recognition, engage in more
extensive promotional activities, and adopt pricing policies that are more aggressive than ours. We expect competition to increase as retailers and direct marketers who have not traditionally sold computers and related products enter the industry.

In addition, product resellers and direct marketers are combining operations or acquiring or merging with other resellers and
direct marketers to increase efficiency. Moreover, current and potential competitors have established or may establish cooperative relationships among themselves or with third parties to enhance their products and services. Accordingly, it is
possible that new competitors or alliances among competitors may emerge and acquire significant market share.

We cannot
provide assurance that we can continue to compete effectively against our current or future competitors. If we encounter new competition or fail to compete effectively against our competitors, our business may be harmed.



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We face and will continue to face
significant price competition.

Generally, pricing is very aggressive in the personal computer industry, particularly in
this current economic environment, and we expect pricing pressures to escalate if economic conditions worsen. An increase in price competition could result in a reduction of our profit margins. There can be no assurance that we will be able to
offset the effects of price reductions with an increase in the number of customers, higher sales, cost reductions, or otherwise. Also, our sales of personal computer hardware products are generally producing lower profit margins than those
associated with software products. Such pricing pressures could result in an erosion of our market share, reduced sales, and reduced operating margins, any of which could have a material adverse effect on our business.

We may experience a reduction in the incentive programs offered to us by our vendors.

Some product manufacturers and distributors provide us with incentives such as supplier reimbursements, payment discounts, price
protection, rebates, and other similar arrangements. The increasingly competitive computer hardware market has already resulted in the following:



| |  |  | reduction or elimination of some of these incentive programs;
| | - |  | -------------------------------------------------------------



| |  |  | more restrictive price protection and other terms; and
| | - |  | ------------------------------------------------------



| |  |  | reduced advertising allowances and incentives, in some cases.
| | - |  | -------------------------------------------------------------

Many product suppliers provide us with advertising allowances, and in exchange, we feature their products in our catalogs and other
marketing vehicles. These vendor allowances, to the extent that they represent specific reimbursements of incremental and identifiable costs, are offset against SG&A expenses. Advertising allowances that cannot be associated with a specific
program funded by an individual vendor or that exceed the fair value of advertising expense associated with that program are classified as offsets to cost of sales or inventory. In the past, we have experienced a decrease in the level of vendor
consideration available to us from certain manufacturers. The level of such consideration we receive from some manufacturers may decline in the future. Such a decline could decrease our gross profit and have a material adverse effect on our earnings
and cash flows.

The failure to comply with our public sector contracts could result in, among other things, fines or liabilities.

Revenues from the public sector segment are derived from sales to federal, state, and local government departments and
agencies, as well as to educational institutions, through various contracts and open market sales. Government contracting is a highly regulated area. Noncompliance with government procurement regulations or contract provisions could result in civil,
criminal, and administrative liability, including substantial monetary fines or damages, termination of government contracts, and suspension, debarment, or ineligibility from doing business with the government. Our current arrangements with these
government agencies allow them to cancel orders with little or no notice and do not require them to purchase products from us in the future. The effect of any of these possible actions by any government department or agency could adversely affect
our financial position, results of operations, and cash flows.

We could experience system failures which would interfere with our ability
to process orders.

We depend on the accuracy and proper use of our management information systems, including our telephone
system. Many of our key functions depend on the quality and effective utilization of the information generated by our management information systems, including:



| |  |  | our ability to purchase, sell, and ship products efficiently and on a timely basis;
| | - |  | -----------------------------------------------------------------------------------



| |  |  | our ability to manage inventory and accounts receivable collection; and
| | - |  | -----------------------------------------------------------------------



| |  |  | our ability to maintain operations.
| | - |  | -----------------------------------



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Our management
information systems require continual upgrades to most effectively manage our operations and customer database. Although we maintain some redundant systems, with full data backup, our primary computer and telecommunications hardware is located in a
single facility in New Hampshire, and a substantial interruption in our management information systems or in our telephone communication systems, including those resulting from extreme weather and natural disasters, as well as power loss,
telecommunications failure, or similar events, would substantially hinder our ability to process customer orders and thus could have a material adverse effect on our business.

We are exposed to inventory obsolescence due to the rapid technological changes occurring in the personal computer industry.

The market for personal computer products is characterized by rapid technological change and the frequent introduction of new products and product enhancements. Our success depends in large part on our
ability to identify and market products that meet the needs of customers in that marketplace. In order to satisfy customer demand and to obtain favorable purchasing discounts, we have and may continue to carry increased inventory levels of certain
products. By so doing, we are subject to the increased risk of inventory obsolescence. Also, in order to implement our business strategy, we intend to continue, among other things, placing larger than typical inventory stocking orders of selected
products and increasing our participation in first-to-market purchase opportunities. We may also, from time to time, make large inventory purchases of certain end-of-life products, which would increase the risk of inventory obsolescence. In
addition, we sometimes acquire special purchase products without return privileges. There can be no assurance that we will be able to avoid losses related to obsolete inventory. In addition, manufacturers have limited return rights and have taken
steps to reduce their inventory exposure by supporting configure-to-order programs authorizing distributors and resellers to assemble computer hardware under the manufacturers brands. These actions reduce the costs to manufacturers
and shift the burden of inventory risk to resellers like us, which could negatively impact our business.

We acquire products for resale
from a limited number of vendors. The loss of any one of these vendors could have a material adverse effect on our business.

We acquire products for resale both directly from manufacturers and indirectly through distributors and other sources. The five vendors
supplying the greatest amount of goods to us constituted 68% and 67% of our total product purchases in the nine months ended September 30, 2010 and 2009, respectively. Among these five vendors, purchases from Ingram Micro represented 26% and
23% of our total product purchases in the nine months ended September 30, 2010 and 2009, respectively. Purchases from Tech Data Corporation comprised 14% and 17% of our total product purchases in the nine months ended September 30, 2010
and 2009, respectively. Purchases from Synnex Corporation comprised 12% and 11% of our total product purchases in the nine months ended September 30, 2010 and 2009, respectively. Purchases from HP represented 9% and 10% of our total product
purchases in the nine months ended September 30, 2010 and 2009, respectively. No other vendor supplied more than 10% of our total product purchases in the nine months ended September 30, 2010 and 2009. If we were unable to acquire products
from Ingram Micro, Tech Data, Synnex, or HP, we could experience a short-term disruption in the availability of products, and such disruption could have a material adverse effect on our results of operations and cash flows.

Substantially all of our contracts and arrangements with our vendors that supply significant quantities of products are terminable by
such vendors or us without notice or upon short notice. Most of our product vendors provide us with trade credit, of which the net amount outstanding at September 30, 2010 was $152.7 million. Termination, interruption, or contraction of
relationships with our vendors, including a reduction in the level of trade credit provided to us, could have a material adverse effect on our financial position.

Some product manufacturers either do not permit us to sell the full line of their products or limit the number of product units available to direct marketers such as us. An element of our business
strategy is to continue increasing our participation in first-to-market purchase opportunities. The availability of certain desired products,



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especially in the direct marketing channel, has been constrained in the past. We could experience a material adverse effect to our business if we are unable to source first-to-market purchase or
similar opportunities, or if we face the reemergence of significant availability constraints.

We are dependent on key personnel.

Our future performance will depend to a significant extent upon the efforts and abilities of our senior executives. The
competition for qualified management personnel in the computer products industry is very intense, and the loss of service of one or more of these persons could have an adverse effect on our business. Our success and plans for future growth will also
depend on our ability to hire, train, and retain skilled personnel in all areas of our business, including sales representatives and technical support personnel. There can be no assurance that we will be able to attract, train, and retain sufficient
qualified personnel to achieve our business objectives.

The methods of distributing personal computers and related products are changing,
and such changes may negatively impact us and our business.

The manner in which personal computers and related products
are distributed and sold is changing, and new methods of distribution and sale, such as online shopping services, have emerged. Hardware and software manufacturers have sold, and may intensify their efforts to sell, their products directly to end
users. From time to time, certain manufacturers have instituted programs for the direct sales of large order quantities of hardware and software to certain major corporate accounts. These types of programs may continue to be developed and used by
various manufacturers. Some of our vendors, including Apple, HP, and Lenovo, currently sell some of their products directly to end users and have stated their intentions to increase the level of such direct sales. In addition, manufacturers may
attempt to increase the volume of software products distributed electronically to end users. An increase in the volume of products sold through or used by consumers of any of these competitive programs or distributed electronically to end users
could have a material adverse effect on our results of operations.

We depend heavily on third-party shippers to deliver our products to
customers.

Many of our customers elect to have their purchases shipped by an interstate common carrier, such as United
Parcel Service, Inc. (UPS) or FedEx Corporation. A strike or other interruption in service by these shippers could adversely affect our ability to market or deliver products to customers on a timely basis.

We may experience potential increases in shipping, paper, and postage costs, which may adversely affect our business if we are not able to pass such
increases on to our customers.

Shipping costs are a significant expense in the operation of our business. Increases in
postal or shipping rates and paper costs could significantly impact the cost of producing and mailing our catalogs and shipping customer orders. Postage prices and shipping rates increase periodically, and we have no control over future increases.
We have a long-term contract with UPS, and believe that we have negotiated favorable shipping rates with our carriers. We generally invoice customers for shipping and handling charges. There can be no assurance that we will be able to pass on to our
customers the full cost, including any future increases in the cost, of commercial delivery services.

We also incur
substantial paper and postage costs related to our marketing activities, including producing and mailing our catalogs. Paper prices historically have been cyclical, and we have experienced substantial increases in the past. Significant increases in
postal or shipping rates and paper costs could adversely impact our business, financial condition, and results of operations, particularly if we cannot pass on such increases to our customers or offset such increases by reducing other costs.



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We rely on the continued
development of electronic commerce and Internet infrastructure development.

We have had an increasing level of sales made
via the Internet in part because of the growing use and acceptance of the Internet by end users. Sales of computer products via the Internet represent a significant and increasing portion of overall computer product sales. Growth of our Internet
sales is dependent on potential customers using the Internet in addition to traditional means of commerce to purchase products. We cannot accurately predict the rate at which they will do so.

Our success in growing our Internet business will depend in large part upon our development of an increasingly sophisticated
infrastructure for providing Internet access and services. If the number of Internet users or their use of Internet resources continues to grow rapidly, such growth may overwhelm our existing Internet infrastructure. Additionally, our ability to
increase the speed with which we provide services to customers and to increase the scope of such services ultimately is limited by, and reliant upon, the sophistication, speed, reliability, and cost-effectiveness of the networks operated by third
parties, and these networks may not continue to be developed or be available at prices consistent with our required business model.

We
face uncertainties relating to the collection of state sales and use tax by our Consumer/SOHO segment.

We collect and
remit sales and use taxes in states in which we have either voluntarily registered or have a physical presence. Various states have sought to impose on direct marketers the burden of collecting state sales and use taxes on the sales of products
shipped to their residents. In 1992, the United States Supreme Court affirmed its position that it is unconstitutional for a state to impose sales or use tax collection obligations on an out-of-state mail-order company whose only contacts with the
state are limited to the distribution of catalogs and other advertising materials through the mail and the subsequent delivery of purchased goods by United States mail or by interstate common carrier. However, legislation that would expand the
ability of states to impose sales and use tax collection obligations on direct marketers has been introduced in Congress on many occasions. Additionally, certain states have adopted rules that require companies and their affiliates to register in
those states as a condition of doing business with those state agencies. Our SMB, Large Account, and Public Sector segments are registered in substantially all states. Our Consumer/SOHO segment is registered in only seven states.

Moreover, due to our presence on various forms of electronic media and other operational factors, our contacts with many states may
exceed the limited contacts involved in the Supreme Court case. We cannot predict the level of contacts that is sufficient to permit a state to impose on us a sales or use tax collection obligation. If the Supreme Court changes its position, or if
legislation is passed to overturn the Supreme Courts decision, or if a court were to determine that our contacts with a state exceed the constitutionally permitted contacts, the expansion of a sales or use tax collection obligation on our
Consumer/SOHO segment in states to which it ships products would result in additional administrative expenses to us, could result in tax liability for past sales as well as price increases to our customers, and could reduce future sales.

Privacy concerns with respect to list development and maintenance may materially adversely affect our business.

We mail catalogs and send electronic messages to names in our proprietary customer database and to potential customers whose names we
obtain from rented or exchanged mailing lists. World-wide public concern regarding personal privacy has subjected the rental and use of customer mailing lists and other customer information to increased scrutiny. Any domestic or foreign legislation
enacted limiting or prohibiting these practices could negatively affect our business.



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We are controlled by two principal
stockholders.

Patricia Gallup and David Hall, our two principal stockholders, beneficially own or control, in the
aggregate, approximately 64% of the outstanding shares of our common stock. Because of their beneficial stock ownership, these stockholders can continue to elect the members of the Board of Directors and decide all matters requiring stockholder
approval at a meeting or by a written consent in lieu of a meeting. Similarly, these stockholders can control decisions to adopt or amend our charter and our bylaws, or take other actions requiring the vote or consent of our stockholders and prevent
a takeover of us by one or more third parties, or sell or otherwise transfer their stock to a third party, which could deprive our stockholders of a control premium that might otherwise be realized by them in connection with an acquisition of our
Company. Such control may result in decisions that are not in the best interest of our public stockholders. In connection with our initial public offering, the principal stockholders placed substantially all shares of common stock beneficially owned
by them into a voting trust, pursuant to which they are required to agree as to the manner of voting such shares in order for the shares to be voted. Such provisions could discourage bids for our common stock at a premium as well as have a negative
impact on the market price of our common stock.



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Item 2Unregistered Sales of Equity Securities and Use of Proceeds

The following table provides information about our purchases during the quarter ended September 30, 2010 of equity securities that we
have registered pursuant to Section 12 of the Exchange Act:

ISSUER PURCHASES OF EQUITY SECURITIES



|                    |  |                                             |         |  |                                     |   |      |                                                                               |  |  |                                                                                                                       |  |  |   |           | 
|------------------- |  | ------------------------------------------- | ------- |  | ----------------------------------- | - | ---- | ----------------------------------------------------------------------------- |  |  | --------------------------------------------------------------------------------------------------------------------- |  |  | - | --------- | 
|                    | 
|Period              |  | TotalNumber ofShares
(orUnits)Purchased (1) |         |  | AveragePrice Paidper
Share(or Unit) |   |      | Total Number ofShares 
Purchasedas Part of PubliclyAnnounced Plansor Programs |  |  | Maximum Number (orApproximate
DollarValue) of Shares (orUnits) that May Yet BePurchased Under thePlan or Programs (2) | 
|07/01/10  07/31/10 |  |                                             |        |  |                                     |   |     |                                                                               |  |  |                                                                                                                      |  |  | $ | 9,610,502 | 
|08/01/10  08/31/10 |  |                                             | 150,715 |  |                                     | $ | 6.68 |                                                                               |  |  | 133,455                                                                                                               |  |  | $ | 8,716,534 | 
|09/01/10  09/30/10 |  |                                             | 95,955  |  |                                     |   | 6.89 |                                                                               |  |  | 95,955                                                                                                                |  |  | $ | 8,055,184 | 
|                    |  |                                             |         |  |                                     |   |      |                                                                               |  |  |                                                                                                                       |  |  |   |           | 
|Total               |  |                                             | 246,670 |  |                                     | $ | 6.76 |                                                                               |  |  | 229,410                                                                                                               |  |  | $ | 8,055,184 | 



|(1) | In August 2010, our employees surrendered 17,260 shares from nonvested stock awards to satisfy statutory withholding requirements due upon the vesting of their awards.
|--- | -----------------------------------------------------------------------------------------------------------------------------------------------------------------------

|(2) | On March 28, 2001, our Board of Directors announced approval of a share repurchase program of our common stock having an aggregate value of up to $15.0 million.
However, our bank line of credit limits repurchases made after June 2005 to $10.0 million without bank approval of higher amounts; the maximum approximate dollar value of shares that may yet be repurchased without further bank approval is
$5.3 million. Share purchases are made in open market transactions from time to time depending on market conditions. The Program does not have a fixed expiration date.
|--- | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

Item 6Exhibits



|              |  |                                                                                                                                                                                                          
|------------- |  | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
|ExhibitNumber |  | Description                                                                                                                                                                                              
|              | 
|10.1          |  | Form of Restricted Stock Unit Agreement for 2007 Amended and Restated Stock Incentive Plan.                                                                                                              
|              | 
|10.2          |  | Amended and Restated Form of Restricted Stock Agreement for 2007 Amended and Restated Stock Incentive Plan.                                                                                              
|              | 
|31.1*         |  | Certification of the Companys Chief Executive Officer pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.                                                                                        
|              | 
|31.2*         |  | Certification of the Companys Executive Vice President, Treasurer, and Chief Financial Officer pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.                                               
|              | 
|32.1*         |  | Certification of the Companys Chief Executive Officer pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of
2002.                                         
|              | 
|32.2*         |  | Certification of the Companys Executive Vice President, Treasurer, and Chief Financial Officer pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the
Sarbanes-Oxley Act of 2002.



|* | Filed herewith.
|- | ---------------



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SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.



|                        |  |  |  |                                      |  |                                                                               
|----------------------- |  |  |  | ------------------------------------ |  | ------------------------------------------------------------------------------
|                        |  |  |  | PC CONNECTION, INC. AND SUBSIDIARIES
|                        |  |  | 
|Date: November 10, 2010 |  |  |  | By:                                  |  | /S/    PATRICIA
GALLUP                                                        
|                        |  |  |  |                                      |  | Patricia Gallup Chairman and Chief Executive Officer                          
|                        |  |  | 
|Date: November 10, 2010 |  |  |  | By:                                  |  | /S/    JACK
FERGUSON                                                          
|                        |  |  |  |                                      |  | Jack Ferguson Executive Vice President, Treasurer, and Chief Financial
Officer



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