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United States

Securities and Exchange Commission

Washington, D.C. 20549





FORM 10-K







|x | Annual report pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934
|- | ------------------------------------------------------------------------------------

For the fiscal year ended June 26, 2010

or



| ̈ | Transition report pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934
|- | ----------------------------------------------------------------------------------------

For the transition period from
 to

Commission File Number 333-127173





Harry & David Holdings, Inc.

(Exact name of registrant as specified in its charter)







|                                                               |  |                                        
|-------------------------------------------------------------- |  | ---------------------------------------
|Delaware                                                       |  | 20-0884389                             
|(State or other jurisdiction of
incorporation or organization) |  | (I.R.S. Employer
Identification Number)

2500 South Pacific Highway, Medford, OR, 97501

(Address of Principal Executive Offices)

(541) 864-2362

(Registrants telephone number including area code)

None

(Former name, former address, and former fiscal year if changed since last report)





None

(Securities registered pursuant to Section 12(b) of the Act)

None

(Securities registered pursuant to Section 12(g) of the Act)





Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities
Act.    Yes   ̈    No  x

Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the
Act.    Yes  x    No   ̈

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange
Act of 1934 during the preceding 12 months (or if such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90
days.    Yes   ̈    No  x

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File
required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such
files).    Yes   ̈    No   ̈

Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K (§ 229.405 of this chapter) is not contained
herein, and will not be contained, to the best of registrants knowledge, in definitive proxy or information statements incorporated by reference in Part III of this Form 10-K or any amendment to this Form
10-K.  x

Indicate by check mark whether the registrant is a large accelerated
filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. See the definitions of large accelerated filer, accelerated filer and smaller reporting company in Rule 12b-2 of the Exchange
Act (check one):

Large
accelerated   ̈    Accelerated filer   ̈    Non-accelerated
filer  x    Smaller reporting company   ̈

Indicate by check mark whether the registrant is a shell company (as defined in Exchange Act Rule
12b-2)    Yes   ̈    No  x

There is no market for the voting stock of the registrant as the registrants common stock is not publicly-held or publicly traded.

The number of outstanding shares of the registrants common stock as of August 31, 2010 was 1,034,169.









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AVAILABLE INFORMATION

We voluntarily file annual, quarterly and current reports consistent with the requirements of the Securities Exchange Act of 1934, as amended (the
Exchange Act). The public may read and copy any document we file with The Securities and Exchange Commission (the SEC) at the SECs Public Reference Room at 100 F Street, N.E., Room 1580, Washington, D.C. 20549. The
public may obtain information on the operation of the Public Reference Room by calling the SEC at 1-800-SEC-0330. The SEC also maintains a website at www.sec.gov that contains reports and other information regarding Harry & David Holdings,
Inc. and other companies that file materials with the SEC electronically. We also make available free of charge through our website, www.hndcorp.com, copies of our Annual Reports on Form 10-K, Quarterly Reports on Form 10-Q and Current Reports on
Form 8-K, filed or furnished to the SEC.

FORWARD-LOOKING STATEMENTS

This Form 10-K contains forward-looking statements within the safe harbor provisions of the Private Securities Litigation Reform Act of 1995
that involve risks and uncertainties, as well as assumptions that, if they do not fully materialize or prove incorrect, could cause our business and results of operations to differ materially from those expressed or implied by such forward-looking
statements. Such forward-looking statements include, without limitation, projections of earnings, revenues or financial items, statements of the plans, strategies and objectives of management for future operations, statements related to the future
performance and growth potential of our brands, statements related to litigation matters, statements related to introducing new core and seasonal merchandise assortments, statements related to reducing returns, replacements and damages, statements
related to new marketing initiatives and expanding electronic direct marketing initiatives, statements related to transportation costs, statements related to costs and availability of raw materials, statements related to macroeconomic and retail
trends, statements related to our plans to open new retail stores, statements related to implementing new e-commerce functionality, statements related to future comparable store sales, statements related to our income tax provision and effective tax
rate, statements related to government regulation, statements related to the use of our available cash, statements related to our projected capital expenditures, statements related to the impact of new accounting pronouncements, statements related
to the impact of acquisitions, statements related to indemnifications under our agreements, and statements of belief and statements of assumptions underlying any of the foregoing. You can identify these and other forward-looking statements by the
use of words such as will, may, should, expects, plans, anticipates, believes, estimates, predicts, intends,
potential, continue, or the negative of such terms, or other comparable terminology.

The risks, uncertainties and
assumptions referred to above that could cause our results to differ materially from the results expressed or implied by such forward-looking statements include, but are not limited to, those set forth in Item 1A  Risk Factors and
the risks, uncertainties and assumptions discussed from time to time in our other public filings and public announcements. All forward-looking statements included in this report are based on information available to us as of the date hereof, and we
assume no obligation to update these forward-looking statements, unless required by law.



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TABLE OF CONTENTS



|                           |  |                                                                                                                 |  |   
|-------------------------- |  | --------------------------------------------------------------------------------------------------------------- |  | --
|AVAILABLE INFORMATION      |  | i                                                                                                              
|                           | 
|FORWARD-LOOKING STATEMENTS |  | i                                                                                                              
|                           |  |                                                                                                                
|                           |  | PART I                                                                                                          |  |   
|                           |  |                                                                                                                
|ITEM 1.                    |  | BUSINESS                                                                                                        |  | 1 
|                           |  |                                                                                                                
|ITEM 1A.                   |  | RISK FACTORS                                                                                                    |  | 7 
|                           |  |                                                                                                                
|ITEM 1B.                   |  | UNRESOLVED STAFF COMMENTS                                                                                       |  | 14
|                           |  |                                                                                                                
|ITEM 2.                    |  | PROPERTIES                                                                                                      |  | 14
|                           |  |                                                                                                                
|ITEM 3.                    |  | LEGAL PROCEEDINGS                                                                                               |  | 15
|                           |  |                                                                                                                
|ITEM 4.                    |  | [REMOVED AND RESERVED]                                                                                          |  | 15
|                           |  |                                                                                                                
|                           |  | PART II                                                                                                         |  |   
|                           |  |                                                                                                                
|ITEM 5.                    |  | MARKET FOR REGISTRANTS COMMON EQUITY AND RELATED STOCKHOLDER MATTERS AND ISSUER PURCHASES OF EQUITY SECURITIES |  | 15
|                           |  |                                                                                                                
|ITEM 6.                    |  | SELECTED FINANCIAL DATA                                                                                         |  | 16
|                           |  |                                                                                                                
|ITEM 7.                    |  | MANAGEMENTS DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS                           |  | 17
|                           |  |                                                                                                                
|ITEM 7A.                   |  | QUANTITATIVE AND QUALITATIVE DISCLOSURE ABOUT MARKET RISK                                                       |  | 32
|                           |  |                                                                                                                
|ITEM 8.                    |  | FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA                                                                     |  | 33
|                           |  |                                                                                                                
|ITEM 9.                    |  | CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND FINANCIAL DISCLOSURE                            |  | 33
|                           |  |                                                                                                                
|ITEM 9A.                   |  | CONTROLS AND PROCEDURES                                                                                         |  | 33
|                           |  |                                                                                                                
|ITEM 9B.                   |  | OTHER INFORMATION                                                                                               |  | 34
|                           |  |                                                                                                                
|                           |  | PART III                                                                                                        |  |   
|                           |  |                                                                                                                
|ITEM 10.                   |  | DIRECTORS, EXECUTIVE OFFICERS AND CORPORATE GOVERNANCE                                                          |  | 34
|                           |  |                                                                                                                
|ITEM 11.                   |  | EXECUTIVE COMPENSATION                                                                                          |  | 36
|                           |  |                                                                                                                
|ITEM 12.                   |  | SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT AND RELATED STOCKHOLDER MATTERS                  |  | 50
|                           |  |                                                                                                                
|ITEM 13.                   |  | CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS, AND DIRECTOR INDEPENDENCE                                       |  | 52
|                           |  |                                                                                                                
|ITEM 14.                   |  | PRINCIPAL ACCOUNTING FEES AND SERVICES                                                                          |  | 53
|                           |  |                                                                                                                
|                           |  | PART IV                                                                                                         |  |   
|                           |  |                                                                                                                
|ITEM 15.                   |  | EXHIBITS AND FINANCIAL STATEMENT SCHEDULES                                                                      |  | 54
|                           | 
|SIGNATURES                 |  |                                                                                                                



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PART I



|ITEM 1. | BUSINESS
|------- | --------

Unless
otherwise indicated, as used in this Form 10-K, the terms we, our and us refer to Harry & David Holdings, Inc. and its consolidated subsidiaries. Harry & David Holdings, Inc. is a holding company
owned by funds sponsored by Wasserstein Partners, LP, and its affiliates (Wasserstein), funds sponsored by Highfields Capital Management LP (Highfields), and certain members of current and former management. References to
Harry and David and Harry & David are to our subsidiaries that grow, manufacture, design, market and package our gift-quality fruit and gourmet food products and gifts. References to Harry and
David® and Harry &
David® are to the trademarks.

Our fiscal year ends the last Saturday in June, based on a 52/53 week year. Fiscal 2010 began on June 28, 2009 and ended on June 26, 2010.
Fiscal 2009 began on June 28, 2008 and ended on June 27, 2009. Fiscal 2008 began on July 1, 2007 and ended on June 27, 2008. Dollar amounts presented in this Form 10-K are in thousands except per share data, unless otherwise
indicated.

OVERVIEW

We are a leading multi-channel specialty retailer and producer of branded premium gift-quality fruit, gourmet food products and other
gifts marketed under the Harry & David® and our recently acquired
Wolfermans® and
Cushmans® brands. Our signature Harry &
David® products include our flagship Royal
Riviera® pears, our Fruit-of-the-Month
Club® products, our Tower of
Treats® gifts and Moose
Munch® caramel and chocolate popcorn snacks. Our
Wolfermans® products include specialty English muffins and other breakfast products and our
Cushmans® product line includes Cushman
HoneyBells® citrus, among other products. Our marketing channels include direct marketing (via catalog, phone,
Internet, mail/fax and telemarketing), business-to-business, our Harry and David stores, seasonal Cushmans stores, and wholesale distribution through select retailers.

We grow, manufacture, design or package products that account for the significant majority of our sales annually. In addition, we have created a
substantial and scalable infrastructure in our production, fulfillment and distribution capabilities, our information technology systems and our retail stores network. Our vertically integrated operations allow us to efficiently monitor our costs,
quality assurance, manufacturing flexibility and inventory. We believe that our vertical integration allows us to maintain a high degree of control over product quality compared with that of our competitors as we rely less heavily on third-party
suppliers, particularly during peak periods.

A significant portion of our net sales, earnings and cash flows are
generated during the holiday season from October through December, and levels of these items are significantly lower from January through September. Accordingly, our annual operating results and our liquidity are materially impacted by the holiday
season. For example, in fiscal 2010, approximately 63% of our revenues were generated in the second fiscal quarter, and the second fiscal quarter was the only quarter we generated positive cash flows or operating income.

OUR HISTORY

Harry & David
Holdings, Inc. (formerly known as Bear Creek Holdings, Inc.) was incorporated in March 2004 in Delaware for the purpose of acquiring Harry and David (formerly known as Bear Creek Corporation).

On June 17, 2004, Harry & David Holdings, Inc. purchased all of the outstanding shares of common stock of Harry and David from
Yamanouchi Consumer Inc., (YCI) (the 2004 Acquisition). In conjunction with the 2004 Acquisition, the Company issued 1,000,000 shares of $.01 par value stock to Wasserstein & Company, LP (Wasserstein) and
affiliates of funds sponsored by Highfields Capital Management LP (Highfields). As of June 26, 2010, affiliates of Wasserstein, own a 63% controlling interest in the Company, and Highfields owns a 34% interest.



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Acquisition of Wolfermans business

On January 15, 2008, we completed the acquisition of Wolfermans, LLC, a direct-marketing company specializing in English
muffins and other breakfast products sold primarily under the Wolfermans® brand (Wolfermans),
from Williams Foods, Inc., for a net purchase price of $22,784. We paid for the acquisition of Wolfermans with available cash. The operating results of Wolfermans from its acquisition date are included in both of our Direct Marketing and
Wholesale segments according to the nature of the operating activity.

Acquisition of Cushmans business

On August 8, 2008, we completed the acquisition of certain assets of Cushman Fruit Company, Inc., a privately held, multi-channel direct marketer of
specialty foods, primarily Florida citrus (Cushmans), for a net purchase price of $8,509. We paid for the acquisition of Cushmans with available cash. The operating results of Cushmans from its acquisition date are
included in both of our Direct Marketing and Wholesale segments according to the nature of the operating activity.



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Sale of the Jackson & Perkins businesses and other related assets

As discussed elsewhere in this Form 10-K, we sold our Jackson & Perkins businesses in fiscal 2007, including the direct
marketing and wholesale businesses, the Jackson & Perkins® brand, catalog, e-commerce website and
associated inventory as well as its Direct Marketing and Wholesale customer list. In a separate transaction in fiscal 2007 associated with the sale of our Jackson & Perkins businesses, we also sold land in Wasco, California, as well as the
related buildings and equipment.

The total net gain recognized on the sale of the Jackson & Perkins businesses and other related
assets was $6,831, which is included within the results of discontinued operations in the consolidated statement of operations for fiscal 2010, fiscal 2009, fiscal 2008 and fiscal 2007. The net gain reflects a reserve of $1,497 related to the
receivable of $1,000 and the product credit of $497 recorded in fiscal 2009 related to amounts past due from the buyer. The gain also includes $1,250 related to the sale of certain land use rights related to the Wasco property sold and recognized in
fiscal 2010. Also included in discontinued operations are the historical operating results of Jackson & Perkins businesses and the transitional revenues and expenses.

Unless otherwise noted, the former Jackson & Perkins businesses are generally not discussed in this Item 1 Business section.

OUR SEGMENTS

Our net sales are derived
primarily from our Direct Marketing, Stores and Wholesale segments. For further information on how we evaluate and define our reporting segments, see Note 15  Segment Reporting in the notes to our consolidated financial statements
included in this Form 10-K.

Our Brands

Direct Marketing

Our Direct
Marketing segment offers a wide variety of gift-quality fruit and specialty foods and other gifts through our Harry and David, Wolfermans and Cushmans catalogs, the Internet and our business-to-business and consumer telemarketing. The
Direct Marketing segments metrics below include Wolfermans and Cushmans activity from their respective acquisition dates forward and therefore may not be directly comparable.

Catalogs.Our catalogs have historically been, and continue to be, our primary marketing tool for both existing and new customers and help to
generate the majority of our orders and sales in each of our direct marketing channels. We maintain an active marketing and purchasing history, and we model a customers propensity to respond to future promotions. For prospective customers, we
employ a similar strategy based on names and information that we rent from or exchange with third parties. In fiscal 2010, we circulated approximately 67.2 million Harry and David, Wolfermans and Cushmans catalogs, a decrease of
36.9% over the prior fiscal year. In fiscal 2009, we circulated approximately 106.5 million Harry and David, Wolfermans and Cushmans catalogs, an increase of approximately 1.8% over the prior fiscal year which did not include a
significant number of Wolfermans catalogs and did not include any Cushmans catalogs. In fiscal 2008, we circulated approximately 104.6 million Harry and David and Wolfermans catalogs, an increase of approximately 5.8% over the
prior fiscal year. The amount of catalogs we circulate in any given year is dependent on marketing initiatives to existing customers, prospective mailings to attract new customers and estimated response rates, among other factors, including costs
and the advertising spending on the Internet.

Internet.Our Harry and David website, at www.harryanddavid.com, our
Wolfermans website, at www.wolfermans.com, and our Cushmans website, at www.honeybell.com, provide growing and complementary channels that enable customer access and convenience to our catalog business, enable timely
communication through email, enhance our market share of last minute gift-giving sales and increase our brand awareness. In fiscal 2010, nearly 62% of all direct marketing orders were placed over the Internet, which on a dollar basis, represented
approximately 52% of Direct Marketing segment net sales, and approximately 82% of our new customers placed at least one order on our website. In fiscal 2009, nearly 56% of all our direct marketing orders were placed over the Internet, which on a
dollar basis, represented approximately 46% of Direct Marketing segment net sales, and approximately 76% of our new customers placed at least one order on our website. In fiscal 2008, nearly 52% of all our direct marketing orders were placed over
the Internet, which on a dollar basis, represented approximately 42% of Direct Marketing segment net sales, and approximately 70% of our new customers placed at least one order on our website.



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Increased Internet orders help lower infrastructure and operating costs as compared to orders placed through
our call centers. We believe that our highly recognizable brand name has enabled us to develop strategic on-line partnerships, strategic advertising placement on websites and key word search placement on search engine websites.

Business-to-business sales.We offer business-to-business sales of our products for corporate gift-giving, incentive and consumer promotional
programs throughout the year. Business-to-business customers tend to generate higher average order sizes and generally become valuable long-term customers. Our relationships with these customers are typically established for a specific period of
time and are tied to a specific selling season or event.

Customer profile.In fiscal 2010, individuals accounted for the majority of
our Direct Marketing segment net sales, while businesses accounted for the remaining sales. The top 100 customers in our Direct Marketing segment represented approximately 1.4% of Direct Marketing segment net sales in fiscal 2010 compared to 1.6% in
both fiscal 2009 and fiscal 2008. Our direct marketing customers primarily make purchases for gifts.

Competition.The U.S. consumer
markets for gifts and specialty foods are highly competitive and fragmented. We compete based on product quality, package design, shopping convenience price, customer service and previous brand experience. In our direct marketing channel, we compete
with traditional distribution channels, other web sites, specialty gift direct marketers and catalog companies. Our Direct Marketing segments primary competitors include Wine Country Gift Baskets, Liberty Media Corporation (the parent company
of ProFlowers), 1-800 Flowers, FTD.com, Williams Sonoma and Omaha Steaks.

Stores

Our Stores segment provides a platform to capture consumer demand for year-round gifts, self-consumption as well as entertaining
needs. Our stores increase our access to new customers and allow us to extend our Harry & David® brand
presence to a wider audience.

Our outlet stores focus on products for self-use along with selections from our core gift product line. Our
specialty stores focus on our core product line, gift-ready packaging, selected tabletop, home décor accessory and entertainment products. Our flagship Country Village store in Medford, Oregon, offers the full selection of Harry and David
retail products as well as expanded offerings consisting of fresh fruit, vegetables and produce, gourmet specialty foods and wine selections.

Store locations. We operate our stores in leading outlet and lifestyle centers, specialty malls and other high traffic shopping areas throughout
the United States. The number of stores in operation by type at fiscal year end was as follows:



|                             |  |               |  |               |  |              
|---------------------------- |  | ------------- |  | ------------- |  | -------------
|Store Type                   |  | June 26, 2010 |  | June 27, 2009 |  | June 28, 2008
|Country Village stores       |  | 1             |  | 1             |  | 1            
|Factory outlet center stores |  | 87            |  | 91            |  | 95           
|Specialty stores             |  | 37            |  | 46            |  | 47           
|                             |  |               |  |               |  |              
|Total stores in operation    |  | 125           |  | 138           |  | 143          
|                             |  |               |  |               |  |              

We also had two Cushmans seasonal stores in operation during
fiscal 2010, one of which was permanently closed in the fourth quarter of fiscal 2010.

Customer profile. Similar to our Direct
Marketing segment customers, our Stores segment customers are primarily individual consumers. We believe our Store segment customers purchase primarily for self-use and entertaining purposes.

Competition. Our Stores segment competes based on proprietary, diverse and high-quality product offerings, and focuses on customer satisfaction
and gift services. Our primary competitors in the confections sector include Sees Candies, Lindt & Sprüngli (the parent company of Ghirardelli), Godiva and Rocky Mountain Chocolate Factory. Our primary competitors in the
specialty food and home accessories sector include Liberty Media Corporation (the parent company of QVC), Williams-Sonoma for our specialty stores and Kitchen Connection and Le Gourmet Chef for our outlets.

Wholesale

Our Wholesale segment
focuses primarily on building relationships with leading retailers, generally including select club channel retailers, mass merchants, department stores, specialty retailers and grocery accounts. The top ten wholesale customers represented
approximately 62%, 63% and 86% of Wholesale segment net sales in fiscal 2010, fiscal 2009 and fiscal 2008, respectively. We believe that our wholesale relationships increase our brand presence and awareness, and allow us to produce and sell greater
amounts during our non-holiday selling season.



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All of the products that we sell through the wholesale channel are branded, proprietary
and packaged appropriately for retail customers. Harry and David products sold through the wholesale channel include chocolates and confections, such as Moose
Munch® caramel and chocolate popcorn confection and Moose
Munch® bars, as well as channel-appropriate gift baskets and other food gifts. Wolfermans products sold
through the wholesale channel include English muffins and scones. Cushmans products sold through the wholesale channel include Honeybell citrus and other fresh fruit.

Competition.Our Wholesale segments primary competitors in the confections sector include Houdini Inc., Lindt & Sprüngli (the
parent company of Ghirardelli) and Godiva. Similar to our Direct Marketing and Stores segments, our Wholesale segment competes based on high-quality product offerings, customer satisfaction, brand experience and price.

Production, Manufacturing and Support Functions

We own approximately 3,400 acres of land in Oregon, of which approximately 1,900 acres are planted orchards geographically dispersed throughout the Rogue
Valley of Southern Oregon at varying elevations and micro-climates. This dispersion has historically allowed us to successfully mitigate the risks associated with frost, wind, hail, storm damage and other inclement weather as well as dependence on
any single water source. Also included in our 3,400 acres is our 93-acre campus in Medford, Oregon, which houses our 54,000 square foot bakery, confectionery and chocolate complex dedicated to the production of baked goods, chocolates and
confections, our 646,000 square foot fruit packing and gift assembly complex including cold storage, our 72,000 square foot year-round call center and various other distribution and storage facilities. Our owned acreage also includes housing for our
seasonal agricultural workforce. We also own a 51-acre campus in Hebron, Ohio, which houses our 275,000 square foot fruit packing and gift assembly complex including cold storage and our 55,000 square foot call center and office space. In the fourth
quarter of fiscal 2010, we initiated a plan to shut down our Hebron call center and utilize a third party service provider to complement our Medford call center. The shut down of the Hebron call center was completed during the first quarter of
fiscal 2011 and the transition to a third party service provider is in progress. The building which included the call center will still be utilized to support our Hebron distribution operation.

RAW MATERIALS, INVENTORY MANAGEMENT AND SOURCING

Our primary raw materials include paper for our catalogs, corrugated paper for our delivery needs, and chocolate, butter, cheese and fruit that we do not
produce or grow ourselves. We attempt to have multiple suppliers for critical raw materials in order to avoid dependency on any one particular supplier. We develop our products based on projected demand and attempt to maintain flexibility in our
manufacturing operation to change the quantity and assortment of products to ensure we have adequate supply while minimizing lost sales or excess inventory.

We outsource some of our products including selected fresh produce, meats, certain confections, snacks, condiments and tabletop, entertaining and home
décor accessories. We maintain high quality standards in our selection of third-party vendors to which we outsource and from which we purchase.

DISTRIBUTION AND LOGISTICS

We own and
operate two year-round distribution centers, located in Medford, Oregon and Hebron, Ohio, to deliver our products to our customers. In addition to our owned facilities, we lease storage and distribution facilities throughout the United States during
the holiday selling season.

From our manufacturing and packaging facilities, products are typically shipped by refrigerated truck or common
carrier to one of our distribution centers. Depending on the ultimate customer, subsequent distribution may include truck shipment to regional distribution points, to our stores or to our wholesale customers. Larger wholesale customers sometimes
pick up products directly from our distribution centers.

INFORMATION TECHNOLOGY

Our information technology systems consist of both purchased systems and proprietary software. Our internally developed order fulfillment software is
integrated with our manufacturing and distribution operations.

We have invested significant capital to develop our information technology
infrastructure and annual expenditures generally include selected system replacements, normal maintenance and functional enhancements.

Our
information technology systems were designed with an emphasis on infrastructure stability. While several of our systems are linked, in the event of a system error, built-in redundancy and fail-safe capabilities are generally designed to keep
remaining systems operational whenever possible.



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CALL CENTER AND CUSTOMER SERVICE

We accept orders through our year-round call centers located in Medford, Oregon. In the second quarter of fiscal 2010, the Company permanently closed the
seasonal call center in Eugene, Oregon and exercised the termination option related to its lease. In the fourth quarter of fiscal 2010, we initiated a plan to shut down our Hebron call center and utilize a third party service provider to complement
our Medford call center. The shut down of the Hebron call center was complete in first quarter of fiscal 2011. The building which included the call center will still be utilized to support our Hebron distribution operation.

INTELLECTUAL PROPERTY AND PROPRIETARY RIGHTS

We own or have rights to trademarks and trade names that we use in conjunction with the operation of our business. Our service marks
and trademarks include without limitation: Harry and David®; Harry &
David®; Royal
Riviera®; Fruit-of-the-Month
Club®; Tower of
Treats®; Moose
Munch®;
Wolfermans® and Cushman
HoneyBells®. We believe that our trademark registrations are of significant value to our business. Each
trademark, trade name or service mark of any other company appearing in this Form 10-K belongs to its holder. Use or display by us of other parties trademarks, trade names or service marks is not intended to and does not imply a relationship
with, or endorsement or sponsorship by us of, the trademark, trade name or service mark owner.

EMPLOYEES

At July 31, 2010, we had 1,026 full-time employees. During the fiscal 2010 holiday selling season, we employed approximately 7,664 workers.

GOVERNMENT REGULATION

Our
food operations are subject to regulations enforced by, among others, the U.S. Food and Drug Administration and state, local and foreign equivalents, and to inspection by the U.S. Department of Agriculture and other federal, state, local and foreign
environmental, health and safety authorities. The U.S. Food and Drug Administration enforces statutory standards regarding the labeling and safety of food products, establishes ingredients and manufacturing procedures for certain foods, establishes
standards of identity for foods and determines the safety of food substances in the U.S. Similar functions are performed by state, local and foreign governmental entities with respect to food products produced or distributed in their respective
jurisdictions. See Item 1A  Risk Factors.

We are subject to various labor, health and pension regulations, which,
among others, includes the Employee Retirement Income Security Act (ERISA) and regulations set forth by the Occupational Safety and Health Administration (OSHA).

Our operations are subject to comprehensive federal, state and local laws and regulations relating to environmental protection. Some of our operations
require environmental permits and controls to prevent and reduce air and water pollution, or the risk of exposure to chemicals, and these permits are subject to modification, renewal and revocation by issuing authorities. We use pesticides,
petroleum products, refrigerants and other hazardous materials in the operation of our business. If we do not fully comply with applicable environmental laws and regulations or the permits required for our operations, or if a release of hazardous
materials occurs at or from one of our facilities, we could become subject to fine, penalties, or other sanctions as well as to lawsuits alleging exposure, personal injury or property damage. We could also be held liable for the cost of remedying
the condition or incur costs related to retrofitting or upgrading our facilities. In addition, maintaining or achieving compliance with the existing and increasingly stringent future environmental requirements could require us to make material
additional expenditures.

We have incurred, and may in the future incur, costs to investigate and clean up soil contamination at some of our
current and former properties.

Our operations are also subject to federal and state laws governing the collection and use of personal
identifying information obtained from individuals. In addition, governmental authorities have enacted and/or proposed regulations to govern the collection and use of personal information that may be obtained from customers or visitors when accessing
the Internet. These regulations may include requirements that procedures be established to disclose and notify users of our websites of our privacy and security policies, obtain consent from users for collection and use of information and provide
users with the ability to access, correct or delete personal information stored by us. In addition, the Federal Trade Commission has made inquiries and investigations of companies practices with respect to their information collection and
dissemination practices to confirm that these are consistent with stated privacy policies and to determine whether companies take precautions to secure the privacy policies of these customers, including policies relating to security of
consumers personal information. In some situations, the Federal Trade Commission has brought actions against companies to enforce the privacy of these customers, including policies relating to the security of consumers personal
information. Additionally, U.S. and foreign laws regulate our ability to use customer information and to develop, buy and sell mailing lists.



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|ITEM 1A. | RISK FACTORS
|-------- | ------------

The following information
describes certain significant risks and uncertainties inherent in our business, which should be carefully considered together with the other information contained in this Form 10-K and in our other filings with the SEC. If any such risks and
uncertainties actually occur, our business, financial condition or other operating results could differ materially from the plans, projections and other forward-looking statements included in Item 7  Managements
Discussion and Analysis of Financial Condition and Results of Operations and elsewhere in this Form 10-K and in our other public filings and our business, financial condition or operating results could be harmed substantially. See
Forward-Looking Statements. In addition, the current economic environment may exacerbate some of the risks noted below.

Demand for our merchandise is difficult to gauge and our inability to predict consumer spending patterns and consumer preferences may reduce our
revenues, gross margins and earnings.

Consumer spending patterns are difficult to predict and are sensitive to the general economic
climate, the consumers level of disposable income, consumer debt, and overall consumer confidence. Declines in consumer spending could reduce our revenues, gross margins, earnings, and thus our liquidity. We are currently operating in
challenging macroeconomic conditions which have had a negative impact on our revenues, gross margins and earnings. While we are taking steps to implement changes in our business strategy that we hope over time will both increase revenue and reduce
costs, these initiatives will take time to implement and we cannot assure that these initiatives will be successful or that they will have any positive effect on our operating results.

Forecasting consumer demand for our merchandise is difficult given the nature of changing consumer preferences, which can vary by season and from one
geographic region to another. If the demand for our merchandise is lower than expected we will be forced to discount more merchandise, which reduces our gross margins and earnings. Our inventory levels fluctuate seasonally, and at certain times of
the year, such as during the holiday season, we maintain higher inventory levels and are particularly susceptible to risks related to demand for our merchandise. If we elect to carry relatively low levels of inventory and demand is stronger than we
anticipated, we may be forced to backorder merchandise in our direct channels or not have merchandise available for sale in our retail stores, which may result in lost sales and lower customer satisfaction.

The majority of our sales and net earnings are realized during the holiday selling season from October through December; therefore, if sales during
this period are below our expectations, there may be a disproportionate effect on our revenues and expenses.

We experience
significantly increased sales activity during the holiday selling season, particularly between the Thanksgiving and Christmas holidays. For example, in fiscal 2010 our Direct Marketing and Stores segments collectively generated approximately 63% of
their annual net sales during the holiday selling season. If sales during this period are below our expectations, there may be a disproportionate effect on our revenues and expenses. Accordingly, changing economic conditions or deviations from
projected demand for products during the holiday selling season could have a material adverse effect on our financial results and liquidity for the full year.

In anticipation of the holiday selling season, we incur significant expenses and we also make up-front advance commitments. For example, we typically
incur significant expenses related to catalog paper and printing. We also increase our inventory levels and hire a substantial number of seasonal employees to supplement our existing workforce. In addition, because we commit to these costs, as well
as certain fixed costs, in anticipation of expected sales during the holiday selling season, in the event that our actual sales during that calendar quarter are lower than anticipated, our results of operations and profitability will be negatively
impacted.

Disruption in our operations in preparing for, or experienced during, the holiday season could result in decreased sales. Such
disruptions can result from interruptions or delays in telecommunication systems or the Internet that interfere with our order-taking process, and/or supply chain disruptions caused by an interruption in our information technology systems or at our
distribution centers. These disruptions could impede the timely and effective delivery of our products and result in cancelled orders, a delay in the circulation of our holiday catalogs, or other problems with our information technology or
order-fulfillment operations as discussed below.

Our quarterly operating results fluctuate significantly due to a variety of factors,
including seasonality and the timing of various holidays.

Our quarterly results fluctuate depending upon a variety of factors,
including, but not limited to, shifts in the timing of holidays, including Easter, Thanksgiving and Christmas. Because of the timing of our fiscal quarter ends, a holiday may occur during different fiscal quarters from year to year. Holiday selling
season sales may also significantly fluctuate annually depending upon the number of shopping days between Thanksgiving and Christmas, which is our peak season. As a result, our year-to-year comparisons may be inconsistent.



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In addition, most of our operating expenses, such as depreciation and amortization, rent expenses,
advertising and promotional expenses and core employee wages and salaries, do not vary directly with sales and are difficult to adjust in the short term. As a result, if sales for a particular quarter are below our expectations, we may not be able
to proportionately reduce operating expenses for that quarter, and therefore a sales shortfall could have a disproportionate effect on our operating results for that quarter. As a result of these factors, our operating results for any one quarter is
not indicative of our operating results for the full fiscal year.

Comparable store performance may fluctuate significantly due to a
variety of factors.

Comparable store sales may fluctuate in the future due to a variety of factors, including:



| |  |  | the general retail sales environment, including local competition and economic conditions;
| | - |  | ------------------------------------------------------------------------------------------



| |  |  | changes in our merchandise mix or pricing strategies;
| | - |  | -----------------------------------------------------



| |  |  | our ability to efficiently source and distribute products;
| | - |  | ----------------------------------------------------------



| |  |  | the timing of release of new merchandise and promotional events;
| | - |  | ----------------------------------------------------------------



| |  |  | the success of our marketing programs;
| | - |  | --------------------------------------



| |  |  | our ability to attract and retain a qualified sales staff, particularly during the holiday season;
| | - |  | --------------------------------------------------------------------------------------------------



| |  |  | the number of stores we open, expand or close in any period; and
| | - |  | ----------------------------------------------------------------



| |  |  | weather conditions which can reduce customer traffic, thereby affecting comparable store sales.
| | - |  | -----------------------------------------------------------------------------------------------

If we are unable to accurately target the appropriate segment of the consumer market with our catalog mailings and fail to achieve adequate
response rates through our catalog mailings, we could experience lower sales, significant markdowns or write-offs of inventory and lower margins, all of which would have a negative impact on our liquidity.

We have historically relied on revenues generated from customers initially contacted through our catalog mailings. The success of our direct marketing
business largely depends on our ability to achieve adequate response rates to our catalog mailings, which have historically fluctuated. Although we track the purchasing history of our customers to extrapolate a customers propensity to respond
to future catalog circulations, any of the following could cause customers to forego or defer purchases:



| |  |  | the failure by us to offer a mix of products that is attractive to our catalog customers;
| | - |  | -----------------------------------------------------------------------------------------



| |  |  | the size, breadth and pricing of our product offering and the timeliness and condition of delivery of our catalog mailings;
| | - |  | ---------------------------------------------------------------------------------------------------------------------------



| |  |  | the inability to design appealing catalogs; and
| | - |  | -----------------------------------------------



| |  |  | the customers particular economic circumstances or general economic conditions.
| | - |  | --------------------------------------------------------------------------------

We must timely and effectively deliver merchandise to our stores and customers; if we fail to successfully manage our order-taking, fulfillment and
distribution operations, merchandise may not be delivered in a timely and effective manner and the reputation of our brands may be damaged, resulting in decreased sales or unanticipated expenses.

In order to deliver high-quality products on a timely, reliable and accurate basis, we must successfully manage our order-taking, fulfillment and
distribution operations. Our call center and websites must be able to handle increased traffic, particularly during peak holiday periods. As is common in our industry, our order taking operations rely, in part, on third parties who provide
telecommunications, data, electrical and other systems. If these third parties experience system failures, interruptions or long response times, degradation of our service may result. If orders are incorrect, incomplete, defective, or not delivered
on time, customer retention rates could decline and, in turn, cause our revenues and profitability to decline.



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We conduct the majority of our distribution operations through two year-round distribution centers and
seasonal distribution centers. A serious disruption or slow-down at any of these facilities could materially impair our ability to distribute our products to customers in a timely manner or at the anticipated cost. We could incur significantly
higher costs and longer lead times associated with distributing our products to our customers during the time that it takes for us to reopen or replace any of our distribution centers or systems, which could reduce our revenues and profits and may
harm our relationships with our customers. A significant portion of our products are perishable goods, and any disruption in operations, particularly any failure of our cold storage facilities, could damage a significant portion of our inventory and
require us to write off that damaged inventory, thereby increasing our expenses.

We are dependent on our management team, and the loss
of any key member of this team may prevent us from implementing our business plan in a timely manner.

Our success depends largely upon
the continued services of our executive officers and other key personnel, including senior design, marketing, operational and finance executives. Any loss or interruption of the services of one or more of our executive officers or key personnel
could result in our inability to manage our operations effectively and/or pursue our business strategy.

Because competition for our
employees is intense, we may not be able to attract and retain the highly skilled and seasonal employees we need to support our current operations and planned growth, or if we experience work stoppages or slow-downs, we could be adversely affected.

Our ability to provide high quality products, as well as our ability to execute our business plan generally, depends in large part
upon our ability to attract and retain highly qualified personnel. Competition for such personnel is intense. We have in the past experienced, and we expect to experience in the future, difficulty in hiring and retaining highly skilled employees
with appropriate qualifications. The location of our corporate offices outside of a major metropolitan area, under some circumstances, makes it more difficult to recruit personnel in certain fields. At certain times, we may have difficulty in our
efforts to recruit and retain the required personnel. If we fail to attract new personnel or retain and motivate our current personnel, our business and future growth prospects could be severely harmed.

We require a large number of seasonal workers to meet customer demand during our peak season, as well as seasonal agricultural workers in late summer and
early fall to meet our harvest demands. While we have been successful in the past, if we are unable to hire an adequate number of seasonal workers, we may be unable to meet production schedules. In addition, we may experience higher wage costs if
wage increases are required to attract adequate seasonal labor.

No unions currently exist at our facilities; however, any disruption of our
operations due to labor difficulties could result in our inability to timely meet customer demand or affect the quality or breadth of the products we offer. The reputation of our company and brands could suffer and we could lose customers as a
result. In addition, increased labor costs, to the extent they cannot be passed on to our customers, could negatively impact our profitability.

Upgrades or modifications to our information technology systems and disruptions to our IT operations and other areas may result in decreased sales
or cause us to incur unanticipated expenses.

Our success depends on our ability to take orders and source and distribute merchandise
efficiently through appropriate systems and procedures. We regularly evaluate our information technology systems and requirements and, from time to time, we may substantially upgrade or otherwise modify the information technology systems that
support our product pipeline, including systems relating to product design, sourcing, merchandise planning, forecasting, purchase orders, inventory, order taking, distribution, transportation and price management. There are inherent risks associated
with modifying our core systems, including possible supply chain disruptions that would affect our ability to take orders and ship products to our stores and customers on a timely basis. Any disruptions could result in decreased sales or cause us to
incur unanticipated expenses, thereby reducing our profitability.

We must successfully manage our Internet business.

The success of our Internet business depends, in part, on factors over which we have limited control. In addition to changing consumer
preferences and buying trends relating to Internet usage, we are vulnerable to certain additional risks and uncertainties associated with the Internet, including changes in required technology interfaces, website downtime and other technical
failures, costs and technical issues as we upgrade our website software, computer viruses, changes in applicable federal and state regulation, security breaches, consumer privacy concerns as well as the need to protect our brands and intellectual
property against online trademark infringement by our competitors. Our failure to successfully respond to these risks and uncertainties might adversely affect the sales in our Internet business, as well as damage our reputation and brands.



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Failure to maintain adequate financial and management processes and controls could lead to errors in
our financial reporting and could harm our ability to manage our expenses.

SEC reporting obligations place a considerable strain on
our financial and management systems, processes and controls, as well as on our personnel. In addition, we are required to document and test our internal controls over financial reporting pursuant to Section 404 of the Sarbanes-Oxley Act of
2002 so that our management can certify as to the effectiveness of our internal controls. This process requires us to document our internal controls over financial reporting and to potentially make significant changes thereto. See Item 9A
 Controls and Procedures.

We rely on the products and services of third parties and if we fail to establish, maintain and
develop strategic relationships with high quality, well-known, reputable and reliable vendors and suppliers, our sales may decline or our costs may increase.

Our business is dependent on continued good relations with our third-party vendors and suppliers for some of our products and services. Outsourced
products include some of our produce, meats, snacks and condiments, gift plants, and tabletop and home décor accessories. We do not directly control these vendors or the quality of their goods and therefore cannot control the selection,
grading and shipping of some of these fresh products. If these vendors and suppliers do not fulfill orders to our customers satisfaction, including our customers expectation of quality, our customers may not purchase from us in the
future. Further, if we are unable to produce sufficient inventory for any reason, we may also be dependent on third parties for products we usually produce ourselves.

We rely upon third-party carriers for our product shipments, including shipments to, from and between our stores. Accordingly, we are subject to risks,
including employee strikes and inclement weather, which may affect our third-party carriers abilities to meet our delivery needs. Among other things, any circumstances that require us to use other delivery services for all or a portion of our
shipments could result in increased costs and delayed deliveries and could materially harm our business. In addition, we are subject to the risk that our service providers may increase the rates they charge, terminate their contract with us,
decrease the rate discounts provided to us when an existing contract is renewed or that we may be unable to agree on the terms of a new contract, any of which could materially adversely affect our operating results.

Increases in delivery rates or changes in the availability of rate discounts could have a negative impact on our operating results to the extent that we
are unable to pass such increased costs on directly to customers or offset such increased costs by raising our selling prices. In addition, fuel costs are a significant component of our product delivery costs. There is a risk of continued higher
fuel costs, which, because of the inability of our third-party carriers to absorb such increases, could result in higher delivery expenses for us. In the event that our third-party carriers raise their prices to ship our goods, our customers might
choose to buy comparable products locally to avoid delivery charges, which could negatively impact our sales.

In addition to outsourcing
materials and production for some of our products, we also depend on third parties for our cold storage, telecommunications, maintenance of certain of our technology systems and shipment of our products. Our inability to acquire such services, or
the loss of one or more key vendors, could have a negative effect on our business and financial results.

Any decrease in the
availability, or increase in the cost, of raw materials could materially affect our earnings.

Our operations depend, in part, on the
availability of various raw materials, including paper for our catalog operations; corrugated paper for our delivery needs; and chocolate, butter, sugar and cheese used to produce some of our products, and fruit and produce that we do not grow
ourselves. The availability of raw materials may decrease and their prices are likely to be volatile as a result of, among other things, changes in overall supply and demand levels, and new laws or regulations. Disruption in the supply of our raw
materials could temporarily impair our ability to manufacture some of our products or require us to pay higher prices in order to obtain these raw materials from other sources. In the event our raw material costs increase, we may not be able to pass
these higher costs on to our customers in full or at all. Any increase in the prices for raw materials could materially increase our costs and therefore lower our gross margins.

Extreme weather conditions, crop diseases and pests could reduce both our crop size and quality, and we may be unable to produce or acquire
sufficient inventory, resulting in lost sales, increased costs or lost customers.

Our business activities are subject to a variety of
agricultural risks. Extreme weather conditions, such as droughts, frosts, hail or other storms can cause unfavorable growing conditions that adversely affect the quality and quantity of the pears and peaches grown in our orchards. Moreover, all of
our irrigation rights are subject to and limited by adequate availability of irrigation water within a particular water shed system. Seasonal circumstances such as lower annual rainfall or snow accumulation may negatively affect the availability of
water and consequently, in such a year, we may not receive our full allotment of water. The loss or reduction of the supply of water to any of our orchards or farms as a result of a drought at a particular water shed could result in our inability to
produce sufficient inventory. Furthermore, weather conditions may also affect the availability and ripening of the fruit we use in various programs and promotions, which in turn may shift sales between quarters on a comparable year-to-year basis.
Pests and crop diseases can also reduce our crop size and quality. If any of these factors affect a substantial portion of our production facilities in any year, we may be unable to produce sufficient crop inventory, resulting in lost sales, shifts
in fruit sales between fiscal quarters, increased costs and/or lost customers.



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Our primary growing season occurs during the second and third calendar quarters; the timing of
ripening of seasonal fruits, if delayed, could cause delayed product shipments and therefore cause revenue recognition to be inconsistent from quarter to quarter.

Because shipments are based on availability, our quarter-to-quarter or year-to- year results can be impacted if the fruit is not available for shipment.
This could result in significant lost sales.

Our operations and the food products that we grow, manufacture and market, including
products we source from third parties, are subject to regulation and inspection by the U.S. Department of Agriculture and the U.S. Food and Drug Administration, among other regulatory agencies, and we may incur increased costs to comply with
applicable regulations.

We are subject to regulations enforced by, among others, the U.S. Food and Drug Administration and state,
local and foreign equivalents, and to inspection by the U.S. Department of Agriculture and other federal, state, local and foreign environmental, health and safety authorities. These agencies enforce statutory standards and regulate matters such as
the nature and amounts of pesticides that may be used in growing fruit, the sanitary condition of storage, processing and packing facilities and equipment, documentation of shipments, traceability of food products, the use of various additives,
labeling, sales promotion, marketing practices, and, in some cases, the fruit that may be shipped to or from a state. Although we believe that our operations and our products, including products we source from third parties, are substantially in
compliance with all currently applicable regulations and licensing requirements, we may be required to incur costly changes to operations in the future if regulations change or if new rules are adopted or if it is ultimately determined that we are
not in compliance with existing regulations. Applicable federal, state or local regulations may cause us to incur substantial compliance costs or delay the availability of items at one or more of our orchards, food production facilities, or storage
and distribution centers, which could result in decreased sales. In addition, if violations occur, regulators can impose fines, penalties or other sanctions, and we could be subject to private lawsuits alleging injury and/or property damage. Our
products could also become subject to quarantine by regulatory authorities, which would result in significant lost sales.

The
industries in which we compete are highly competitive and a failure to effectively compete could result in lost revenues if our customers take their business elsewhere or we are unable to attract new customers.

The U.S. gift, gourmet food gift and specialty foods industries are highly competitive. The market for specialty retail products has undergone significant
changes and growth over the past several years as consumer spending levels have increased, leaving the industries in which we compete highly fragmented and open to entry by new competitors. We compete with national, regional and local businesses and
Internet retailers, as well as department stores and specialty stores, discount stores, big box retailers, supermarkets, club store chains and mass merchants, some of whom are also customers that offer goods substantially similar to those we offer
through our brands. Some of our existing and potential competitors may have competitive advantages over us, including larger customer bases, more widespread brand recognition, a more developed Internet presence or greater financial resources. We
face a variety of competitive challenges, including:



| |  |  | maintaining favorable brand recognition and achieving customer perception of value;
| | - |  | -----------------------------------------------------------------------------------



| |  |  | anticipating and quickly responding to changing consumer demands better than our competitors;
| | - |  | ---------------------------------------------------------------------------------------------



| |  |  | developing innovative, high-quality products that appeal to our target customers; and
| | - |  | -------------------------------------------------------------------------------------



| |  |  | sourcing, manufacturing, and distributing merchandise effectively.
| | - |  | ------------------------------------------------------------------

If we fail to effectively compete, we may have to reduce prices, resulting in decreased revenues and lower profit margins, loss of market share or
increased marketing expenditures.

Because we specialize in hard to find and best in class products and our business is heavily
dependent upon brand name and product recognition, the failure to protect our intellectual property could adversely affect our brand name and reputation which could result in a loss of customer confidence and lower sales, which may increase costs
and reduce our profitability.

Our patents, trademarks, service marks, copyrights, trade dress rights, trade secrets, domain names and
other intellectual property are valuable assets that are critical to our success. Our success, competitive position and amount of potential future income also depend on our ability to obtain and maintain our reputation for brand name proprietary
products.

The unauthorized reproduction or other misappropriation of our intellectual property could diminish the value
of our brand names or goodwill and cause a decline in consumer confidence, resulting in a decline in our sales. Any unauthorized use of our trademarks, such as Harry &
David® , Fruit-of-the-Month
Club®,
Wolfermans®, Royal
Riviera® or Cushman
Honeybells® by another party, in particular for use in connection with products of a lower quality than the
products we offer, may dilute the value of our products and damage our reputation as a producer of high-quality, proprietary goods.



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We cannot guarantee we will be able to adequately protect our intellectual property or that the costs of
defending our intellectual property will not adversely affect our operating results. We are also subject to the risk of adverse claims and litigation alleging that our business practices infringe on the intellectual property rights of others.
Litigation to establish the validity of any of our intellectual property, to defend against infringement claims of others or to assert infringement claims against others, can be expensive and time-consuming even if the outcome is favorable to us. If
the outcome is unfavorable to us, we may be required to pay damages, stop production and sales of infringing products or be subject to increased competition from similar products.

The amount of our outstanding borrowings could adversely affect our financial condition and adversely affect our ability to execute our business
strategy.

We have a significant amount of indebtedness. As of June 26, 2010, we had $198,362 of long-term debt outstanding,
representing the total outstanding principal amount of our Senior Notes. As of August 31, we also have a $105,000 revolving credit facility, under which $1,232 in letters of credit were outstanding as of June 26, 2010. The maximum available
borrowings under the revolving credit facility are determined in accordance with our asset-based debt limitation formula. Our total available borrowing capacity at June 26, 2010 was $32.

Our leverage may have important consequences. For example, it may:



| |  |  | limit our ability to obtain additional debt financing in the future for working capital, capital expenditures, acquisitions or other general corporate
purposes;
| | - |  | ----------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | require us to dedicate a substantial portion of our cash flow from operations to debt service, reducing the availability of our cash flow to use for
other purposes; and
| | - |  | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | increase our vulnerability to economic downturns, limit our ability to capitalize on significant business opportunities and restrict our flexibility to
react to changes in market or industry conditions.
| | - |  | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

Our ability to satisfy our outstanding debt obligations will depend upon
our future operating performance, which will be affected by prevailing economic and financial conditions, business and other factors, many of which are beyond our control. We anticipate that our operating cash flow, together with borrowings under
our revolving credit facility, will be sufficient to meet our anticipated operating expenses and to service our debt obligations as they become due. If, however, we do not generate sufficient cash flow for these purposes, we may be unable to service
our indebtedness and may have to adopt alternative strategies that could include reducing or delaying capital expenditures, selling assets, restructuring or refinancing our indebtedness or seeking equity capital.

We may not be able to obtain additional financing, if needed, in amounts or on terms acceptable to us, if at all. If sufficient funds are not available
or are not available on terms acceptable to us, our ability to fund expansion, take advantage of acquisition opportunities, develop or enhance our products, or otherwise respond to competitive pressures would be significantly limited. These
limitations could materially and adversely affect our business, results of operations and financial condition.

Our operations are
restricted by the terms of our debt.

Our revolving credit facility and the indenture governing our Senior Notes include a number of
restrictive covenants. Our credit facility covenants limit us and our subsidiary, Harry and David, and certain of its subsidiaries, and the indenture governing our Senior Notes limit Harry and David, and certain of its subsidiaries, from
among other things:



| |  |  | incurring additional indebtedness or issuing preferred stock;
| | - |  | -------------------------------------------------------------



| |  |  | paying dividends or making other distributions or repurchasing or redeeming its stock or subordinated indebtedness;
| | - |  | -------------------------------------------------------------------------------------------------------------------



| |  |  | making certain investments;
| | - |  | ---------------------------



| |  |  | selling assets and issuing capital stock of restricted subsidiaries;
| | - |  | --------------------------------------------------------------------



| |  |  | incurring liens;
| | - |  | ----------------



| |  |  | entering into agreements restricting our subsidiaries ability to pay dividends;
| | - |  | --------------------------------------------------------------------------------



| |  |  | entering into transactions with affiliates; and
| | - |  | -----------------------------------------------



| |  |  | consolidating, merging or selling all or substantially all of Harry and David or any of the guarantors assets.
| | - |  | ---------------------------------------------------------------------------------------------------------------

These covenants could limit our ability to plan for or react to market conditions or to meet our capital needs. If we are not able to comply with these
covenants and other requirements contained in the indenture governing our Senior Notes or our revolving credit facility, an event of default under the relevant debt instrument could occur which could also trigger similar rights under other
agreements and cause holders of the defaulted debt to declare amounts outstanding with respect to that debt to be immediately due and payable. In addition to the foregoing, our revolving credit facility contains covenants which (i) require us
to pay down all amounts outstanding under the revolving credit facility as of December 26 of each year and (ii) require us to maintain an available cash balance (defined as cash, cash equivalents and short-term investments, minus all
accounts payable) of at least $50,000 as of December 31 of each year; if we were unable to maintain such required cash balance, we would be required to satisfy a minimum fixed charge coverage ratio. As a result of our dependence on the holiday
selling season, in the event our performance during this period is weaker than expected, we may not be able to comply with these covenants. Failure to satisfy these covenants could result in the acceleration of the maturity of the revolving credit
facility, which could result in a cross acceleration of our Senior Notes, and could otherwise result in our inability to borrow under the revolving credit facility to finance our operations during the post-holiday period.



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We consider our customer databases to be proprietary information and any change in privacy laws or
security breaches may negatively impact our sales or threaten our competitive advantage.

We maintain proprietary information about our
customers and their purchasing history. In connection with our efforts to seek new customers, we rely on our ability to rent customer lists from third parties and on our ability, subject to our privacy policy, to exchange our lists with third
parties. Subject to confidentiality agreements and our privacy policy, we also rent our customer list to third parties.

Our operations are
also subject to federal and state laws governing the collection and use of personal identifying information obtained from individuals when accessing the Internet. In addition, other governmental authorities have enacted and/or proposed regulations
to govern the collection and use of personal information that may be obtained from customers or visitors when accessing the Internet. These regulations may include requirements that procedures be established to disclose and notify users of our
websites of our privacy and security policies, obtain consent from users for collection and use of information and provide users with the ability to access, correct or delete personal information stored by us. In addition, the FTC has made inquiries
and investigations of companies practices with respect to their information collection and dissemination practices to confirm that these are consistent with stated privacy policies and to determine whether companies take precautions to secure
consumers personal information. In some situations, the FTC has brought actions against companies to enforce the privacy policies of these companies, including policies relating to security of consumers personal information.
Additionally, U.S. and foreign laws regulate our ability to use customer information and to develop, buy and sell mailing lists.

Becoming
subject to the FTCs regulatory and enforcement efforts, to those of another governmental authority or to those of private litigation could have an adverse effect on our ability both to collect demographic and personal information from our
customers and to rent or exchange such information with third parties, which, in turn, could have an adverse effect on our marketing efforts, business, financial condition, results of operations and cash flow. In addition, the adverse publicity
regarding the existence or results of an investigation could have an adverse impact on customers willingness to use our websites and catalogs and thus could adversely impact our future revenues.

In addition, if there is a compromise or breach of the technology or other methods we use to protect customer transaction data, we could be held liable
for claims based on unauthorized purchases or fraud claims, among others. These claims could damage our reputation, negatively affect sales and expose us to a risk of loss or litigation.

We may incur unexpected costs associated with environmental compliance or liabilities.

Our operations are subject to comprehensive federal, state and local laws and regulations relating to environmental protection. Some of our operations
require environmental permits and controls to prevent and reduce air and water pollution, or the risk of exposure to chemicals, and these permits are subject to modification, renewal and revocation by the issuing authorities. We use pesticides,
petroleum products, refrigerants and other hazardous materials in the operation of our business. If we do not fully comply with applicable environmental laws and regulations or the permits required for our operations, or if a release of hazardous
materials occurs at or from one of our facilities, we could become subject to fines, penalties, or other sanctions as well as to lawsuits alleging exposure, personal injury or property damage. We could also be held liable for the cost of remedying
the condition or incur costs related to retrofitting or upgrading our facilities. In addition, maintaining or achieving compliance with the existing and increasingly stringent future environmental requirements could require us to make material
additional expenditures.

Healthcare reform legislation could have an impact on our business.

The recently enacted Patient Protection and Affordable Care Act (the Patient Act) as well as other healthcare reform legislation being
considered by Congress and state legislatures may have an impact on our business. While we are currently evaluating the effects of the Patient Act on our business, the impact on the healthcare industry is extensive and includes, among other things,
having the federal government assume a greater role in the health care system, expanding healthcare coverage in the United States, mandating basic healthcare benefits and imposing regulations on businesses who provide or do not provide healthcare
insurance to their employees. Our current assessment is that this legislation will most likely increase our employee healthcare-related costs. While the true cost of the recent healthcare legislation enacted will occur after 2013 due to provisions
of the legislation being phased in over time, changes to our healthcare costs structure could have an impact on our business and operating costs.

We are subject to the risk of product liability claims as well as general business claims, which may result in the payment of damages or settlement
fees, and which may exceed or be outside of our insurance coverage, and even in unsuccessful claims, negative publicity may adversely affect our brand image.

The sale of food products for human consumption involves the risk of injury to consumers. Injuries may result from tampering by unauthorized third
parties, spoilage or product contamination, including the presence of foreign objects, substances, chemicals, other agents, or residues introduced during the growing, storage, handling or transportation process. We have from time to time been



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involved in product liability lawsuits and claims, none of which were material to our business. While we are subject to governmental inspection and regulations and believe our facilities and
operations, as well as those of third-party growers, comply in all material respects with all applicable laws and regulations, consumption of our products could cause a health-related illness or injury in the future and we could become subject to
claims or lawsuits relating to such matters. Even if a product liability claim is unsuccessful or is not fully pursued, the negative publicity surrounding any assertion that our products caused illness or injury could adversely affect our reputation
with existing and potential customers and our corporate and brand image. Moreover, claims or liabilities of this sort might not be covered by our insurance or by any rights of indemnity or contribution that we may have against others. We maintain
product liability insurance in an amount which we believe to be adequate. However, such insurance may not continue to be available at a reasonable cost, or we may incur claims or liabilities for which we are either not insured or indemnified, or
which exceed the amount of our insurance coverage.

If we are required to recall a product because of a defect in the product or other
reasons, the recalls may provide the basis for product liability claims against us. In addition, recalls, whether or not the basis for a product liability claim against us, could damage our reputation.

Additionally, we are involved from time to time in litigation incidental to our business. Management believes, after considering a number of factors and
the nature of the legal proceedings to which we are subject, that the outcome of current litigation is not expected to have a material adverse effect upon our results of operations or financial condition. However, managements assessment of our
current litigation could change in light of the discovery of facts not presently known to us or determinations by judges, juries or other finders of fact that are not in accord with managements evaluation of the possible liability or outcome
of such litigation. As a result, there can be no assurance that the actual outcome of pending or future litigation will not have a material adverse effect on our results of operations or financial condition.

The effects of natural disasters, terrorism, acts of war and retail industry conditions may adversely affect our business.

Our retail stores, corporate offices, manufacturing facilities, distribution centers, infrastructure projects and catalog distribution, as well as the
operations of vendors from which we receive goods and services, are vulnerable to damage from earthquakes, hurricanes, tornados, fires, floods, power losses, telecommunications failures, computer viruses, acts of terrorism, acts of war and similar
events. If any of these events result in damage to our facilities or systems, or those of our vendors, we may experience interruptions in our business until the damage is repaired, resulting in the potential loss of customers and revenues. In
addition, we may incur costs in repairing any damage beyond our applicable insurance coverage.

Additionally, the continued threat of
terrorism and related heightened security measures in the U.S. may disrupt commerce and the U.S. economy. Any further acts of terrorism or a war may disrupt commerce and undermine consumer confidence, which could negatively impact sales revenue by
causing consumer spending and/or shopping center traffic to decline. Furthermore, acts of terrorism, acts of war and military action both in the United States and abroad can have a significant effect on economic conditions and may negatively affect
our ability to purchase merchandise from vendors for sale to our customers. Any significant declines in general economic conditions, public safety concerns or uncertainties regarding future economic prospects that affect customer spending habits
could have a material adverse effect on customer purchases of our products.



|ITEM 1B. | UNRESOLVED STAFF COMMENTS
|-------- | -------------------------

Not
applicable.



|ITEM 2. | PROPERTIES
|------- | ----------

The following table
summarizes the location and general size of facilities that we own and are used by our operating segments in fiscal 2010.



|            |  |                                        |  |                      
|----------- |  | -------------------------------------- |  | ---------------------
|Location    |  | Function                               |  | Size                 
|Medford, OR |  |                                        |  |                      
|            |  | Campus                                 |  | 93 acres             
|            |  | Orchards Planted / Undeveloped / Other |  | 1,900/1,000/400 acres
|            |  | Manufacturing / Distribution           |  | 386,000 sq ft        
|            |  | Call Center                            |  | 72,000 sq ft         
|            |  | Office                                 |  | 329,000 sq ft        
|            |  | Warehouse / Cold Storage               |  | 260,000 sq ft        
|Hebron, OH  |  |                                        |  |                      
|            |  | Campus                                 |  | 51 acres             
|            |  | Packaging / Distribution / Warehouse   |  | 148,000 sq ft        
|            |  | Call Center / Office                   |  | 55,000 sq ft         
|            |  | Cold Storage                           |  | 127,000 sq ft        



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Our leased store space totaled 338,227 square feet for 125 stores as of June 26, 2010 compared to
376,301 square feet for 138 stores as of June 27, 2009. The retail stores are leased by us with original terms ranging generally from 5 to 20 years. Certain leases contain renewal options for periods of up to 10 years. The rental payment
requirements in our store leases are typically structured as either minimum rent, minimum rent plus additional rent based on a percentage of store sales if a specified store sales threshold is exceeded, or rent based on a negotiated threshold of
sales after which a percent of sales is paid to the landlord.

The following table summarizes the location and general size of support
facilities that we lease as of June 26, 2010.



|            |  |                          |  |              
|----------- |  | ------------------------ |  | -------------
|Location    |  | Function                 |  | Size         
|Medford, OR |  | Cold Storage / Warehouse |  | 340,504 sq ft
|Hebron, OH  |  | Warehouse                |  | 20,000 sq ft 

We believe that our facilities are adequate
for our current needs and that suitable additional or substitute space will be available in the future to replace our existing facilities, if necessary, or to accommodate the expansion of our operations.



|ITEM 3. | LEGAL PROCEEDINGS
|------- | -----------------

In the normal course
of business, we are involved from time to time in claims and legal actions incidental to our operations, both as plaintiff and defendant. In the opinion of management as of June 26, 2010, the ultimate liability, if any, arising from the actions
or claims to which we are a party is not expected to have a material adverse effect, individually or in the aggregate, on our business or financial condition.



|ITEM 4. | [REMOVED AND RESERVED]
|------- | ----------------------

PART II



|ITEM 5. | MARKET FOR REGISTRANTS COMMON EQUITY, RELATED STOCKHOLDER MATTERS AND ISSUER PURCHASES OF EQUITY SECURITIES
|------- | ------------------------------------------------------------------------------------------------------------

MARKET INFORMATION

There is no
established public trading market for our common stock and we have no authorized preferred stock.

HOLDERS

The outstanding voting securities of Harry & David Holdings, Inc. consist of shares of its common stock, par value $0.01 per share. As of
June 26, 2010, there were 1,034,169 shares of our common stock outstanding. As of June 26, 2010, all shares of Harry & David Holdings, Inc.s common stock were held by funds sponsored by Wasserstein and their affiliates,
funds sponsored by Highfields and their affiliates, and current and former employees of Harry and David.

DIVIDENDS

We do not plan to pay dividends on our common stock for the foreseeable future. Rather, for the foreseeable future, we expect to retain any future
earnings to support the development and expansion of our business or decrease our liabilities.



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SECURITIES AUTHORIZED FOR ISSUANCE UNDER EQUITY COMPENSATION PLANS

Equity Compensation Plan Information Summary

The table below sets forth information regarding our Equity Compensation Plans as of June 26, 2010:



|                                                           |  |                                                                                             |  |                                                                             |        |                                                                                                                                            |       
|---------------------------------------------------------- |  | ------------------------------------------------------------------------------------------- |  | --------------------------------------------------------------------------- | ------ | ------------------------------------------------------------------------------------------------------------------------------------------ | ------
|Plan Category                                              |  | Number of securities tobe issued
upon exerciseof outstanding options,warrants and
rights(a) |  | Weighted-averageexercise price ofoutstanding options,warrants and
rights(b) |        | Number of securitiesremaining 
available forfuture issuance underequity 
compensationplans
(excludingsecurities reflected incolumn (a))(c)
|Equity Compensation Plans approved by security holders     |  | 242,010                                                                                     |  | $                                                                           | 223.46 |                                                                                                                                            | 23,821
|Equity Compensation Plans not approved by security holders |  |                                                                                            |  |                                                                             |       |                                                                                                                                            |      
|                                                           |  |                                                                                             |  |                                                                             |        |                                                                                                                                            |       
|Total                                                      |  | 242,010                                                                                     |  | $                                                                           | 223.46 |                                                                                                                                            | 23,821

RECENT SALES OF UNREGISTERED
SECURITIES

In the fourth quarter of fiscal 2010, we issued and sold an aggregate amount of 874 shares of common stock, par value $0.01 per
share, upon exercise of employee stock options under our Amended and Restated 2004 Stock Option Plan for an aggregate consideration of $72 in cash. These issuances of common stock were made in reliance on Section 4(2) of the Securities Act of
1933, as amended.



|ITEM 6. | SELECTED FINANCIAL DATA
|------- | -----------------------

The selected
historical consolidated financial information as of June 26, 2010 and June 27, 2009, and for the 52 weeks ended June 26, 2010, June 27, 2009, and June 28, 2008, has been derived from, and should be read together with,
the consolidated financial statements and accompanying notes of Harry & David Holdings, Inc. included in this Form 10-K.

The
following discussion should also be read together with Item 7  Managements Discussion and Analysis of Financial Condition and Results of Operations and our consolidated financial statements and accompanying notes
included in this Form 10-K.



|                                                            |  |                   |         |    |                  |   |         |                  |  |   |                     |    |  |                  |         |   |  |   |         |  
|----------------------------------------------------------- |  | ----------------- | ------- | -- | ---------------- | - | ------- | ---------------- |  | - | ------------------- | -- |  | ---------------- | ------- | - |  | - | ------- | -
|                                                            |  | Fiscal Year Ended |        
|Dollars in thousands, except per share data                 |  | June 26,2010 (1)  |         |    | June 27,2009 (1) |   |         | June 28,2008 (1) |  |   | June 30,2007
(1)(3) |    |  | June 24,2006 (1) |        
|Statement of Operations Data:                               |  |                   |         |    |                  |   |         |                  |  |   |                     |    |  |                  |         |   |  |   |         |  
|Net sales                                                   |  | $                 | 426,774 |    |                  | $ | 489,596 |                  |  | $ | 545,064             |    |  | $                | 561,017 |   |  | $ | 524,384 |  
|Gross profit                                                |  |                   | 173,924 |    |                  |   | 202,429 |                  |  |   | 249,170             |    |  |                  | 265,806 |   |  |   | 221,995 |  
|Operating income (loss)                                     |  |                   | (23,398 | )  |                  |   | (27,906 | )                |  |   | 31,162              |    |  |                  | 50,734  |   |  |   | 22,776  |  
|Net income (loss) from continuing operations                |  |                   | (39,993 | )  |                  |   | (19,733 | )                |  |   | 4,337               |    |  |                  | 30,697  |   |  |   | (5,661  | )
|Net income (loss) from discontinued operations              |  |                   | 765     |    |                  |   | (446    | )                |  |   | 271                 |    |  |                  | 1,304   |   |  |   | (4,052  | )
|Net income (loss)                                           |  |                   | (39,228 | )  |                  |   | (20,179 | )                |  |   | 4,608               |    |  |                  | 32,001  |   |  |   | (9,713  | )
|                                                            |  |                   |         |    |                  |   |         |                  |  |   |                     |    |  |                  |         |   |  |   |         |  
|Balance Sheet Data:                                         |  |                   |         |    |                  |   |         |                  |  |   |                     |    |  |                  |         |   |  |   |         |  
|Cash and cash equivalents                                   |  | $                 | 13,730  |    |                  | $ | 15,395  |                  |  | $ | 40,792              |    |  | $                | 49,408  |   |  | $ | 18,637  |  
|Working capital (2)                                         |  |                   | 10,680  |    |                  |   | 13,562  |                  |  |   | 47,782              |    |  |                  | 74,106  |   |  |   | 22,867  |  
|Total assets                                                |  |                   | 243,214 |    |                  |   | 276,692 |                  |  |   | 356,637             |    |  |                  | 370,518 |   |  |   | 350,183 |  
|Long-term debt                                              |  |                   | 198,362 |    |                  |   | 198,671 |                  |  |   | 235,599             |    |  |                  | 245,669 |   |  |   | 245,000 |  
|Stockholders equity (deficit)                              |  |                   | (53,545 | )  |                  |   | (21,782 | )                |  |   | 4,152               |    |  |                  | 4,264   |   |  |   | (30,450 | )
|Other Operating Metrics:                                    |  |                   |         |    |                  |   |         |                  |  |   |                     |    |  |                  |         |   |  |   |         |  
|Increase (decrease) in store comparable sales (dollars) (4) |  | $                 | (4,748  | )  |                  | $ | (14,514 | )                |  | $ | (8,235              | )  |  | $                | 6,368   |   |  | $ | 9,937   |  
|Increase (decrease) in store comparable sales (%)           |  |                   | (4.1    | )% |                  |   | (10.8   | )%               |  |   | (6.0                | )% |  |                  | 4.9     | % |  |   | 8.2     | %



|(1) | The fiscal 2007 sale of the Jackson & Perkins businesses is accounted for as discontinued operations in each of fiscal 2010, fiscal 2009, fiscal 2008, fiscal
2007 and fiscal 2006. For further information, refer to Note 6  Discontinued Operations in the notes to our consolidated financial statements included in this Form 10-K.
|--- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



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|(2) | Working capital represents current assets less current liabilities.
|--- | -------------------------------------------------------------------



|(3) | The fiscal year ended June 30, 2007 contained 53 weeks.
|--- | -------------------------------------------------------



|(4) | A store becomes comparable in the first fiscal month after it has been open for a full twelve months, at which point its results are included in comparable store sales.
When a stores square footage has been changed as a result of reconfiguration or relocation within the same retail complex, the store continues to be treated as a comparable store.
|--- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



|ITEM 7. | MANAGEMENTS DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS
|------- | -------------------------------------------------------------------------------------

The following management assessment of the financial condition and results of operations should be read in conjunction with the Consolidated Financial
Statements and related notes included in this Form 10-K. Our consolidated financial statements and certain disclosures made in this Form 10-K have been prepared in accordance with accounting principles generally accepted in the United States of
America (U.S. GAAP) and require us to make estimates and assumptions that affect reported amounts of assets and liabilities and contingent assets and contingent liabilities at the dates of the financial statements and the reported
amounts of revenues and expenses during each reporting period. The estimates most susceptible to material changes due to significant judgment are identified as critical accounting policies. The results of these estimates are critical because they
affect our profitability and may affect key indicators used to measure our performance. For further information, see Critical Accounting Policies and Estimates below.

The following discussion should be read in conjunction with and is qualified in its entirety by reference to our consolidated financial statements and
accompanying notes included in this Form 10-K.

OVERVIEW

General

We are a
leading multi-channel specialty retailer and producer of branded premium gift-quality fruit and gourmet food products and other gifts, which are marketed under the Harry &
David®,
Wolfermans® and
Cushmans® brands. We market our products through multiple channels, including direct marketing (via
catalog, phone, Internet, mail/fax and telemarketing), business-to-business, our Harry and David stores, Cushmans seasonal stores and wholesale distribution through select retailers.

Net sales are derived primarily from our Direct Marketing, Stores, and Wholesale segments. For further information on how we evaluate and define our
reporting segments, see Note 15  Segment Reporting in the notes to our consolidated financial statements included in this Form 10-K.

Our Other segment includes the business units that support our operations, including orchards, product supply, distribution, customer
operations, facilities, information technology services and administrative and marketing support functions. The costs relating to the operation of these business units are allocated at cost to one of our operating segments through cost of goods sold
or selling, general and administrative expense.

Sale of the Jackson & Perkins businesses and other related assets

We sold our Jackson & Perkins businesses in fiscal 2007. In association with the sale of the Jackson & Perkins businesses, we also sold
land in Wasco, California, which had been used primarily to support the rose growing operations of Jackson & Perkins, as well as the related buildings and equipment. In the fourth quarter of fiscal 2010, we sold certain land use rights
related to the Wasco property. We provided transitional services to the buyer through June 2009.

For further information regarding the sale
of the Jackson & Perkins businesses and other related assets, see Note 6  Discontinued Operations in the notes to our consolidated financial statements included in this Form 10-K. Unless otherwise noted, the activities of
our former Jackson & Perkins segment are generally not discussed in this management discussion and analysis, which is limited to continuing operations.

Factors and trends

Our business
historically has been subject to significant seasonal variations in demand, and a substantial portion of our net sales and net earnings are realized during the holiday selling season from October through December. This is a general pattern for the
direct-to-customer and retail industries, but it is more pronounced for our company than for others due to the gift-giving nature of many of our products.

Accordingly, changing economic conditions or deviations from projected demand for products during our second fiscal quarter can have a materially
favorable or adverse impact on our financial position and results for the full year. Because we commit to certain fixed costs in anticipation of expected sales during the holiday selling season in the second fiscal quarter, if our actual sales
during that fiscal quarter are lower than anticipated, our results of operations, profitability and our liquidity will be negatively impacted. In addition, our primary growing season occurs during the fourth and first fiscal quarters. Because we
must commit to certain costs



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before we know the results of a particular harvest, inclement weather conditions and agricultural pests leading to lower harvest yields can also negatively impact our sales and profitability.
Additionally, a portion of our Direct Marketing segment sales are derived from Fruit-of-the-Month Club® product
shipments. As such, results in this segment may vary between periods due to variations in fruit availability year-to-year, as well as other factors.

Several economic and industry trends and factors can impact our business, results of operations, liquidity and financial condition. Additionally, the
amount of our outstanding debt could adversely affect our financial condition. For a discussion of risk factors, see Item 1A  Risk Factors.

BASIS OF PRESENTATION

Fiscal Year

Our fiscal year ends the last Saturday of June of each year. There were 52 weeks in fiscal 2010, fiscal 2009 and fiscal 2008.

The following discussion and analysis focuses on financial results of continuing operations. The historical results of our operations included in the
following discussion do not reflect what our results of operations, financial position and cash flows may be in the future.

CRITICAL
ACCOUNTING POLICIES AND ESTIMATES

Managements discussion and analysis of financial condition and results of operations is based on our
audited consolidated financial statements, which have been prepared in accordance with U.S. GAAP. The preparation of these financial statements requires us to make estimates and judgments that affect the reported amounts of assets, liabilities,
sales and expenses and related disclosures of contingent assets and liabilities. The estimates and assumptions are evaluated on an ongoing basis and are based on historical experiences and various other factors that are believed to be reasonable
under the circumstances. Actual results may differ significantly from these estimates. For a further discussion of some of the risks that could cause actual results to differ from estimates, see Item 1A  Risk Factors.

Our critical accounting policies and estimates are described in this section. An accounting estimate is considered critical if:



| |  |  | the estimate requires management to make assumptions about matters that are highly uncertain at the time the estimate was made;
| | - |  | -------------------------------------------------------------------------------------------------------------------------------



| |  |  | different estimates reasonably could have been used; or
| | - |  | -------------------------------------------------------



| |  |  | changes in the estimate would have a material impact on our financial condition or results of operations are likely to occur from period to period.
| | - |  | ---------------------------------------------------------------------------------------------------------------------------------------------------

However, you should also review all of our significant accounting policies, including the use of estimates in connection
with these policies, which are described in more detail in Note 3  Summary of Significant Accounting Policies in the notes to our consolidated financial statements included in this Form 10-K.

Revenue Recognition

We recognize
revenue from product sales when the following four revenue recognition criteria are met: (i) persuasive evidence of an arrangement exists, (ii) delivery has occurred, (iii) the selling price is fixed or determinable and
(iv) collectability is reasonably assured.

For our direct marketing revenue and a portion of our wholesale revenue, product sales and
shipping revenues, net of promotional discounts, rebates, and return allowances, are recorded upon shipment as either our or our customers standard terms and conditions provide for transfer of title upon delivery to the carrier. For certain
wholesale customers, revenue is recognized upon receipt by the customer, at which time title passes to the customer in accordance with the terms of the sale. We record a reserve for estimated product returns and allowances in each reporting period.
If returns were to increase or decrease, changes to the reserves could be required. We present sales taxes on a net basis.

Deferred revenue
represents amounts received from customers for merchandise to be shipped in subsequent periods. We defer incremental direct costs of order processing related to those orders for which revenue is deferred. Revenues from sales of gift cards are
deferred until redeemed. Our gift cards and certificates generally do not lose value over time and do not expire. Unredeemed gift cards or certificates that are subject to escheatment ultimately revert to the appropriate state and are not recorded
as income. Unredeemed gift cards or certificates not subject to escheatment are recognized in income after being outstanding for ten years at which time we consider the possibility of redemption to be remote.



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Inventories

Inventories in our Direct Marketing, Wholesale and Other segments are valued at the lower of standard cost (which approximates actual cost on a first-in,
first-out basis) or market. Inventories in our Stores segment are valued at the lower of cost (which approximates actual cost on a first-in, first-out basis) or market using the retail inventory method. We estimate a provision for damaged, obsolete,
excess, and slow-moving inventory based on specific identification and inventory aging reports. We provide for excess and obsolete inventories in the period when excess and obsolescence are determined to have occurred.

We capitalize into inventory both direct and indirect production costs. Indirect production costs include indirect labor and overhead costs related to
growing, manufacturing and assembly. Costs of unharvested crops are included in inventory and include direct labor and other expenses related to unharvested fruit, including the amortization of orchard development costs. Fruit crop inventories are
accounted for on a crop year that spans from November to October.

Income Taxes

We account for income taxes under the liability method. Under this method, deferred income tax liabilities and assets are based on the difference between
the financial statements and tax basis of assets and liabilities multiplied by the expected tax rate in the year the differences are expected to reverse. Deferred income tax expense or benefit results from the change in the net deferred tax asset or
liability between periods.

We record a valuation allowance to reduce our deferred tax assets to an amount that is more likely than not to be
realized. We considered carryback and carryforward periods, historical and forecasted income, the apportioned earnings in the jurisdictions in which we and our subsidiaries operate, and tax planning strategies in
estimating a valuation allowance against our deferred tax assets. If we determine that it is more likely than not that some portion or all of the deferred tax assets will not be realized, an adjustment to the deferred tax assets is charged to
earnings in the period in which we make such a determination. Conversely, if we determine that it is more likely than not that the deferred tax assets will be realized, we would reverse the applicable portion of the previously estimated valuation
allowance.

The amount of income taxes we pay is subject to periodic audits by federal and state tax authorities and these audits may result
in proposed deficiency assessments. Accounting for uncertain tax positions prescribes a recognition threshold and measurement attribute for the financial statement recognition and measurement of a tax position taken or expected to be taken in a tax
return. Accounting for uncertain tax positions also provides guidance on derecognition, classification, interest and penalties, accounting in interim periods, disclosure and transition. We adopted our accounting for uncertain tax positions as of
July 1, 2007. For further information, see Note 10  Income Taxes included in the notes to our consolidated financial statements included in this Form 10-K.

Deferred catalog expenses and advertising expenses

Deferred catalog expenses are incurred in connection with the direct response marketing of certain products. Catalog costs consist of creative design,
photography, separations, paper, print, distribution, postage, and list costs for all direct response catalogs. Such costs are capitalized as deferred catalog expenses and are amortized over their expected periods of future benefit based on the
estimated sales curve of each promotion. Each catalog is generally amortized over 3 to 4 months. However, for sales that extend up to 12 months, such as multiple club shipments, catalog expense is generally amortized up to a 12-month period. Prepaid
catalog expenses are evaluated for realizability at each reporting period by comparing the carrying amount associated with each catalog to the estimated remaining future net revenues associated with that promotion. Estimated future revenues are
based on various factors such as the total number of catalogs and pages circulated, the probability and likely magnitude of consumer response, and the assortment of merchandise offered. If the carrying amount is in excess of estimated future net
revenues, the excess is expensed in the reporting period. Non-direct response advertising is expensed as incurred.

Impairment of
Long-lived Assets

Fixed assets

We evaluate our long-lived assets for impairment. Recoverability of assets is measured by a comparison of the carrying amount of an asset to undiscounted
future net cash flows expected to be generated by the asset. If such assets are considered to be impaired, the impairment to be recognized is measured by the amount by which the carrying amount of the asset exceeds the fair value, which is
calculated on a discounted cash flow basis.

Intangible assets

Intangible assets primarily consist of trade names, trademarks, a proprietary recipe, customer mailing and rental lists and favorable lease agreements.
The trade names, trademarks and the recipe have indefinite lives. The customer lists have a remaining estimated useful life of two years. The favorable lease agreements have estimated useful lives, which equal the remaining lives of the underlying
leases, ranging from one to two years. Goodwill and intangible assets with indefinite lives are tested for impairment annually using



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the guidance and criteria described in ASC Topic 350 IntangiblesGoodwill and Other. The impairment testing compares carrying values to fair values, and generally, if the
carrying value of these assets is in excess of fair value, which is calculated on a discounted cash flow basis, an impairment loss would be recognized. The customer mailing lists and rental lists are amortized using a weighted-average method over
their estimated useful lives and favorable lease agreements are amortized using the straight-line method.

Goodwill

Goodwill represents the excess of the purchase price over the estimated fair value of the net assets acquired through our acquisition of Wolfermans
and Cushmans. Goodwill is evaluated for potential impairment on an annual basis (in the fourth fiscal quarter) or whenever events or circumstances indicate that an impairment may have occurred. Goodwill is tested for impairment using a
two-step process. The first step of the goodwill impairment test is used to identify potential impairment by comparing the estimated fair value of the reporting unit containing goodwill with the related carrying amount. If the estimated fair value
of the reporting unit exceeds its carrying amount, the reporting units goodwill is not considered to be impaired and the second step of the impairment test is unnecessary. If the reporting units carrying amount exceeds its estimated fair
value, the second step test is performed to measure the amount of the goodwill impairment loss, if any. If the carrying amount of the reporting units goodwill exceeds the implied fair value of that goodwill, an impairment loss is recognized in
an amount equal to that excess.

We identified the Wolfermans direct marketing division within our Direct Marketing segment as the
reporting unit to be tested for goodwill impairment. We identified Cushmans goodwill as allocated between our Direct Marketing division and our Wholesale division and tested for potential impairment at those levels. The allocation of goodwill
was based on the assignment of operating responsibilities and the reporting of financial results of the acquired business.

Pension Plans

Our pension benefit costs and liabilities are developed from valuations of pension plan assets and liabilities. Inherent in the valuation
of actuarial liabilities are assumptions we determine after consultation with our actuaries, including discount rates, expected returns on plan assets and rates of compensation increases. In determining the expected rates and returns, we are
required to consider current market conditions, including changes in interest rates.

Material changes in our pension and post-retirement
benefit costs for unfunded liabilities may occur in the future, resulting from changes in assumptions or other management decisions. For further discussion, see Note 9  Benefit Programs in the notes to our consolidated financial
statements included in this Form 10-K.

RECENT ACCOUNTING PRONOUNCEMENTS AND DEVELOPMENTS

For a description of accounting changes and recent accounting pronouncements, including the expected dates of adoption and estimated effects, if any, on
our consolidated financial statements, see  Note 4  Recent Accounting Pronouncements and Developments in the notes to our consolidated financial statements included in this Form 10-K.



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RESULTS OF OPERATIONS

The following table summarizes our consolidated operating results from continuing operations for fiscal 2010, fiscal 2009 and fiscal 2008 (dollars in
thousands).



|                                                             |  |             |         |   |             |   |         |             |  |   |         |  
|------------------------------------------------------------ |  | ----------- | ------- | - | ----------- | - | ------- | ----------- |  | - | ------- | -
|                                                             |  | Fiscal 2010 |         |   | Fiscal 2009 |   |         | Fiscal 2008 | 
|Net sales                                                    |  | $           | 426,774 |   |             | $ | 489,596 |             |  | $ | 545,064 |  
|Costs of goods sold                                          |  |             | 252,850 |   |             |   | 287,167 |             |  |   | 295,894 |  
|                                                             |  |             |         |   |             |   |         |             |  |   |         |  
|Gross profit                                                 |  |             | 173,924 |   |             |   | 202,429 |             |  |   | 249,170 |  
|                                                             |  |             |         |   |             |   |         |             |  |   |         |  
|Operating expenses:                                          |  |             |         |   |             |   |         |             |  |   |         |  
|Selling, general and administrative                          |  |             | 196,322 |   |             |   | 229,335 |             |  |   | 217,008 |  
|Selling, general and administrative  related party          |  |             | 1,000   |   |             |   | 1,000   |             |  |   | 1,000   |  
|                                                             |  |             |         |   |             |   |         |             |  |   |         |  
|                                                             |  |             | 197,322 |   |             |   | 230,335 |             |  |   | 218,008 |  
|                                                             |  |             |         |   |             |   |         |             |  |   |         |  
|Operating income (loss)                                      |  |             | (23,398 | ) |             |   | (27,906 | )           |  |   | 31,162  |  
|                                                             |  |             |         |   |             |   |         |             |  |   |         |  
|Other (income) expense:                                      |  |             |         |   |             |   |         |             |  |   |         |  
|Interest income                                              |  |             | (61     | ) |             |   | (241    | )           |  |   | (2,708  | )
|Interest expense                                             |  |             | 18,903  |   |             |   | 21,476  |             |  |   | 25,227  |  
|Gain on debt prepayment                                      |  |             |        |   |             |   | (15,416 | )           |  |   | (303    | )
|Other (income) expense, net                                  |  |             | (478    | ) |             |   | 869     |             |  |   | (39     | )
|                                                             |  |             |         |   |             |   |         |             |  |   |         |  
|                                                             |  |             | 18,364  |   |             |   | 6,688   |             |  |   | 22,177  |  
|                                                             |  |             |         |   |             |   |         |             |  |   |         |  
|Income (loss) from continuing operations before income taxes |  |             | (41,762 | ) |             |   | (34,594 | )           |  |   | 8,985   |  
|Provision (benefit) for income taxes                         |  |             | (1,769  | ) |             |   | (14,861 | )           |  |   | 4,648   |  
|                                                             |  |             |         |   |             |   |         |             |  |   |         |  
|Net income (loss) from continuing operations                 |  |             | (39,993 | ) |             |   | (19,733 | )           |  |   | 4,337   |  
|                                                             |  |             |         |   |             |   |         |             |  |   |         |  
|Discontinued operations:                                     |  |             |         |   |             |   |         |             |  |   |         |  
|Gain (loss) associated with the sale of Jackson & Perkins    |  |             | 1,250   |   |             |   | (1,414  | )           |  |   | 282     |  
|Operating income loss on discontinued operations             |  |             |        |   |             |   | 632     |             |  |   | 8       |  
|Provision (benefit) for income taxes                         |  |             | 485     |   |             |   | (336    | )           |  |   | 19      |  
|                                                             |  |             |         |   |             |   |         |             |  |   |         |  
|Net income (loss) from discontinued operations               |  |             | 765     |   |             |   | (446    | )           |  |   | 271     |  
|                                                             |  |             |         |   |             |   |         |             |  |   |         |  
|Net income (loss)                                            |  | $           | (39,228 | ) |             | $ | (20,179 | )           |  | $ | 4,608   |  
|                                                             |  |             |         |   |             |   |         |             |  |   |         |  

Fiscal 2010 Operating Results Summary

In fiscal 2010 we continued to experience a challenging economic environment characterized by a slowly recovering economy and reduced consumer confidence.
The weaker economy contributed to lower sales in our Direct Marketing, Stores and Wholesale segments. Gross profit and gross margin declines were primarily related to lower overall product demand, higher delivery discounts, and the effect of lower
sales over our fixed costs. The decrease in selling, general and administrative expenses was primarily driven by lower advertising, decreased assets impairments as well as lower payroll expenses attributable to reductions in workforce. The decrease
in selling, general and administrative expenses was partially offset by higher stock option expenses associated with the employment of new management and severance expenses incurred in connection with the elimination of certain full-time positions
across the Company as well as the termination of certain other employees and executives.

Net Sales

The following table summarizes our net sales from continuing operations and net sales by reportable business segment for the periods indicated (dollars in
thousands).



|                 |  |             |         |                 |       |   |             |   |                 |  |       |             |  |                 |         |  |       |  
|---------------- |  | ----------- | ------- | --------------- | ----- | - | ----------- | - | --------------- |  | ----- | ----------- |  | --------------- | ------- |  | ----- | -
|                 |  | Fiscal 2010 |         | Percent ofTotal |       |   | Fiscal 2009 |   | Percent ofTotal |  |       | Fiscal 2008 |  | Percent ofTotal |        
|Direct Marketing |  | $           | 283,114 |                 | 66.3  | % |             | $ | 325,902         |  | 66.6  | %           |  | $               | 372,552 |  | 68.4  | %
|Stores           |  |             | 114,421 |                 | 26.8  |   |             |   | 125,921         |  | 25.7  |             |  |                 | 138,129 |  | 25.3  |  
|Wholesale        |  |             | 29,239  |                 | 6.9   |   |             |   | 37,773          |  | 7.7   |             |  |                 | 34,383  |  | 6.3   |  
|                 |  |             |         |                 |       |   |             |   |                 |  |       |             |  |                 |         |  |       |  
|Total net sales  |  | $           | 426,774 |                 | 100.0 | % |             | $ | 489,596         |  | 100.0 | %           |  | $               | 545,064 |  | 100.0 | %
|                 |  |             |         |                 |       |   |             |   |                 |  |       |             |  |                 |         |  |       |  



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Direct Marketing

Our Direct Marketing segment net sales, which include consumer catalog, Internet, business-to-business and outbound telemarketing channels, decreased
$42,788, or 13.1%, to $283,114 for fiscal 2010 compared to fiscal 2009. The sales decline was primarily driven by lower average order size resulting from lower advertised retail prices and increased delivery discounts on slightly lower unit volume.

Our Direct Marketing segment net sales, decreased $46,650, or 12.5%, to $325,902 for fiscal 2009 compared to fiscal 2008. The sales decline
was driven by reduced overall order demand in our Harry and David direct marketing division and, to a lesser extent, lower average order size reflecting higher discounts and fewer items per order. These declines attributable to the Harry and David
division were partially offset by the addition of Wolfermans and Cushmans products.

Stores

Our Stores segment net sales decreased $11,500, or 9.1%, to $114,421 for fiscal 2010 compared to fiscal 2009 as comparable store sales decreased 4.1%, or
$4,748. The decrease was driven by a combination of lower customer traffic in existing stores, fewer stores in operation, and lower conversion, partially offset by higher retail prices. The decrease was partially offset by the contribution of $900
of net sales from our non-comparable stores.

Our Stores segment net sales decreased $12,208, or 8.8%, to $125,921 for fiscal 2009 compared to
fiscal 2008 as comparable store sales decreased 10.8%, or $14,514. The decrease was driven by lower customer traffic and overall transaction volume, reflecting similar trends in the broader retail environment. The decrease was partially offset by
the contribution of $624 of net sales from our non-comparable stores.

A store becomes comparable in the first fiscal month after it has been
open for a full twelve months, at which point its results are included in comparable store sales. When a stores square footage has been changed as a result of reconfiguration or relocation within the same retail complex, the store continues to
be treated as a comparable store.

The following table summarizes our store openings and closures for the last three fiscal years:



|                                         |  |             |   |  |             |   |  |             |  
|---------------------------------------- |  | ----------- | - |  | ----------- | - |  | ----------- | -
|                                         |  | Fiscal 2010 |   |  | Fiscal 2009 |   |  | Fiscal 2008 |  
|Stores in operation, beginning of period |  | 138         |   |  | 143         |   |  | 135         |  
|Stores opened                            |  | 1           |   |  | 1           |   |  | 13          |  
|Store closures                           |  | (14         | ) |  | (6          | ) |  | (5          | )
|                                         |  |             |   |  |             |   |  |             |  
|Stores in operation, end of period       |  | 125         |   |  | 138         |   |  | 143         |  
|                                         |  |             |   |  |             |   |  |             |  

The Company also operated two Cushmans seasonal stores during fiscal year 2010 one of which was permanently closed in
the fourth quarter of fiscal 2010.

Wholesale

Our Wholesale segment net sales decreased $8,534, or 22.6%, to $29,239 for fiscal 2010 compared to fiscal 2009. The decline was primarily due to our
decision not to renew holiday sales to a major wholesale customer.

Our Wholesale segment net sales increased $3,390, or 9.9%, to $37,773 for
fiscal 2009 compared to fiscal 2008. The increase was primarily due to the addition of Cushmans wholesale activity as well as year-over-year increases in commercial fruit sales, slightly offset by lower volumes with certain wholesale
customers.

Gross Profit

Gross profit equals net sales less cost of goods sold. Cost of goods sold includes cost of goods, occupancy expenses for manufacturing and distribution
facilities, warehouse and fulfillment costs and product delivery costs. Cost of goods consists of raw materials, manufacturing costs, costs of externally purchased merchandise, inbound freight expenses, freight to other production/fulfillment
locations, freight to stores, and other inventory-related costs such as shrinkage, markdowns and surplus write-offs. Occupancy expenses consist of depreciation, rent, utilities and other general occupancy costs. Occupancy expenses for our stores and
corporate facility are reflected in selling, general and administrative expenses. Warehouse and fulfillment costs consist of labor, storage and equipment expenses and other costs related to inventory positioning, shipment planning, receiving,
picking, packing and delivering product to the end customer, stores and production/fulfillment locations. Product delivery costs consist of third-party delivery services to customers.



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##### Table of Contents

The following table summarizes our gross profit from continuing operations, gross profit by reportable
business segment, and gross profit as a percentage of consolidated and segment net sales for the periods indicated (dollars in thousands).



|                   |  |             |         |                 |      |   |             |   |                 |  |      |             |  |                 |         |  |      |  
|------------------ |  | ----------- | ------- | --------------- | ---- | - | ----------- | - | --------------- |  | ---- | ----------- |  | --------------- | ------- |  | ---- | -
|                   |  | Fiscal 2010 |         | Percent ofSales |      |   | Fiscal 2009 |   | Percent ofSales |  |      | Fiscal 2008 |  | Percent ofSales |        
|Direct Marketing   |  | $           | 114,467 |                 | 40.4 | % |             | $ | 138,752         |  | 42.6 | %           |  | $               | 179,467 |  | 48.2 | %
|Stores             |  |             | 54,506  |                 | 47.6 |   |             |   | 57,458          |  | 45.6 |             |  |                 | 65,550  |  | 47.5 |  
|Wholesale          |  |             | 4,951   |                 | 16.9 |   |             |   | 6,219           |  | 16.5 |             |  |                 | 4,153   |  | 12.1 |  
|                   |  |             |         |                 |      |   |             |   |                 |  |      |             |  |                 |         |  |      |  
|Total gross profit |  | $           | 173,924 |                 | 40.8 | % |             | $ | 202,429         |  | 41.3 | %           |  | $               | 249,170 |  | 45.7 | %
|                   |  |             |         |                 |      |   |             |   |                 |  |      |             |  |                 |         |  |      |  

Direct Marketing

Our Direct Marketing segment gross profit decreased $24,285, or 17.5%, to $114,467 in fiscal 2010 from fiscal 2009. Gross profit as a percentage of Direct
Marketing segment net sales was 40.4% in fiscal 2010 as compared to 42.6% in fiscal 2009. The gross profit and gross margin decreases were primarily due to lower sales and higher delivery discounts, partially offset by the effect of lower overhead
costs.

Our Direct Marketing segment gross profit decreased $40,715, or 22.7%, to $138,752 in fiscal 2009 from fiscal 2008. Gross profit as a
percentage of Direct Marketing segment net sales was 42.6% in fiscal 2009 as compared to 48.2% in fiscal 2008. The gross profit and gross margin declines were primarily due to lower overall product demand, higher product and delivery markdowns and
discounts, and, to a lesser extent, the addition of slightly lower gross margins of our acquired brands. Also contributing to the declines were increased inventory write-downs, higher material costs and the effect of lower sales volume over our
fixed costs, slightly offset by lower delivery expense.

Stores

Our Stores segment gross profit decreased $2,952, or 5.1%, to $54,506 in fiscal 2010 from fiscal 2009. Gross profit as a percentage of Stores segment net
sales was 47.6% in fiscal 2010 and 45.6% in fiscal 2009. The gross profit decline in fiscal 2010 was primarily due to fewer stores in operation combined with lower sales in our comparable stores. The improvement in gross margin was attributable to
product mix and lower markdowns as well as lower overhead costs.

Our Stores segment gross profit decreased $8,092, or 12.3%, to $57,458 in
fiscal 2009 from fiscal 2008. Gross profit as a percentage of Stores segment net sales was 45.6% in fiscal 2009 and 47.5% in fiscal 2008. The gross profit decline in fiscal 2009 was primarily due to lower sales volume and increased product
discounts. The decline in gross margin was attributable to higher product discounts reflecting a more aggressive promotional stance driven by increased competition across the broader retail market.

Wholesale

Our Wholesale segment gross
profit decreased $1,268, or 20.4%, to $4,951 in fiscal 2010 from fiscal 2009. Gross profit as a percentage of segment net sales was 16.9% and 16.5% for fiscal 2010 and 2009, respectively. The gross margin increase was primarily attributable to
product mix. The gross profit decline was attributable to lower sales, as previously discussed.

Our Wholesale segment gross profit increased
$2,066, or 49.7%, to $6,219 in fiscal 2009 from fiscal 2008. Gross profit as a percentage of segment net sales was 16.5% and 12.1% for fiscal 2009 and 2008, respectively. The gross profit and gross margin increases were primarily attributable to the
addition of Cushmans, lower overall freight costs, lower inventory write-offs and decreased overhead costs.



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Selling, General and Administrative Expenses

Selling, general and administrative expenses consist of occupancy costs associated with our stores and corporate facility, advertising, credit costs, call
center expenses, depreciation and amortization for store leasehold improvements and fixtures, corporate facilities, IT equipment and software, and corporate administrative functions. Occupancy expenses associated with the stores and corporate
facility include rent, common area maintenance, utilities and other general expenses. Corporate administrative functions include the costs of executive administration, legal, human resources, marketing, merchandising, finance, insurance, information
technology and other general expenses.

The following table summarizes our selling, general and administrative expenses from continuing
operations and by reportable business segment as a percentage of net sales for the periods indicated (dollars in thousands).



|                                                   |  |             |         |                 |      |   |             |   |                 |  |      |             |  |                 |         |  |      |  
|-------------------------------------------------- |  | ----------- | ------- | --------------- | ---- | - | ----------- | - | --------------- |  | ---- | ----------- |  | --------------- | ------- |  | ---- | -
|                                                   |  | Fiscal 2010 |         | Percent ofSales |      |   | Fiscal 2009 |   | Percent ofSales |  |      | Fiscal 2008 |  | Percent ofSales |        
|Direct Marketing                                   |  | $           | 127,543 |                 | 45.1 | % |             | $ | 153,126         |  | 47.0 | %           |  | $               | 140,259 |  | 37.6 | %
|Stores                                             |  |             | 64,103  |                 | 56.0 |   |             |   | 71,958          |  | 57.1 |             |  |                 | 74,408  |  | 53.9 |  
|Wholesale                                          |  |             | 5,676   |                 | 19.4 |   |             |   | 5,251           |  | 13.9 |             |  |                 | 3,341   |  | 9.7  |  
|                                                   |  |             |         |                 |      |   |             |   |                 |  |      |             |  |                 |         |  |      |  
|Total selling, general and administrative expenses |  | $           | 197,322 |                 | 46.2 | % |             | $ | 230,335         |  | 47.0 | %           |  | $               | 218,008 |  | 40.0 | %
|                                                   |  |             |         |                 |      |   |             |   |                 |  |      |             |  |                 |         |  |      |  

Selling, general and administrative expenses decreased $33,013, or 14.3%, to $197,322 in fiscal 2010 from fiscal
2009 and increased $12,327, or 5.7%, to $230,335 in fiscal 2009 from fiscal 2008.

The decrease in selling, general and administrative expense
in fiscal 2010 versus fiscal 2009 was driven primarily by lower advertising, payroll and lease expenses with an additional decline of $14,123 primarily attributable to non-cash impairment charges recorded in fiscal 2009 offset by increased stock
option expenses of $9,835 and severance costs.

The increase in selling, general and administrative expense in fiscal 2009 versus fiscal 2008
was primarily due to $14,855 of non-cash impairment charges and the addition of Wolfermans and Cushmans advertising costs in the Direct Marketing segment, severance charges, partially offset by lower advertising costs in the Harry and
David Direct Marketing division and lower consolidated payroll costs. There were no incentive compensation expenses in fiscal 2009 or fiscal 2008. For a discussion of the impairment charges recorded in fiscal 2009 see Note 7  Balance
Sheet Information in the notes to our consolidated financial statements included in this Form 10-K.

Consolidated selling, general and
administrative expenses as a percentage of consolidated net sales were 46.2%, 47.0% and 40.0% for fiscal 2010, fiscal 2009 and fiscal 2008, respectively.

Other (Income) Expense, net

Other
(income) expense consists of interest and other non-operating expense (income). The following table summarizes other (income) expense for the periods indicated (dollars in thousands.)



|                             |  |            |        |   |            |   |         |            |  |   |        |  
|---------------------------- |  | ---------- | ------ | - | ---------- | - | ------- | ---------- |  | - | ------ | -
|                             |  | Fiscal2010 |        |   | Fiscal2009 |   |         | Fiscal2008 | 
|Net interest expense         |  | $          | 18,842 |   |            | $ | 21,235  |            |  | $ | 22,519 |  
|Gain on debt prepayment      |  |            |       |   |            |   | (15,416 | )          |  |   | (303   | )
|Other (income) expense, net  |  |            | (478   | ) |            |   | 869     |            |  |   | (39    | )
|                             |  |            |        |   |            |   |         |            |  |   |        |  
|Total other (income) expense |  | $          | 18,364 |   |            | $ | 6,688   |            |  | $ | 22,177 |  
|                             |  |            |        |   |            |   |         |            |  |   |        |  

Net interest expense decreased from fiscal 2009 to fiscal 2010 and from fiscal 2008 to fiscal 2009 primarily due to a lower
outstanding balance on our Senior Notes resulting from our debt repurchases in both fiscal 2009 and 2008. The interest expense savings was partially offset by lower interest income as we had less available cash to invest in fiscal 2010 compared to
fiscal 2009. As a result of the debt repurchases, we recorded a gain on debt prepayment in both fiscal 2009 and 2008, as discussed in Note 8 Borrowing Arrangements in the notes to our consolidated financial statements included in
this Form 10-K.



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Other (income) expense, net is comprised of a vendor refund related to prior years and royalties in fiscal
2010, expenses related to uncertain tax positions and the write-off of a cost basis investment in fiscal 2009 and miscellaneous other income in fiscal 2008.

Income Taxes

Total income taxes may
differ from the amount computed by applying the federal corporate tax rate of 35% due to the net result of permanent differences, changes in the valuation allowance and the inclusion of state and local income taxes, net of the federal tax benefit.
The combined federal and state tax effective rates were 4.2%, 43.0% and 51.7% in fiscal 2010, fiscal 2009 and fiscal 2008, respectively.

In
fiscal 2010, the effective tax rate for continuing operations was lower than the federal statutory rate primarily due the recognition of a valuation allowance of $14,966. In fiscal 2009, the effective tax rate for continuing operations was higher
than the federal statutory tax rate primarily due to a decrease in uncertain tax positions of $341, the recognition of general business credits of $388, state tax benefit of $1,734, and the domestic production activities deduction of $220. The
effective tax rate in fiscal 2008 was higher than the statutory rate primarily due to a mid-year structural reorganization that resulted in a higher state tax expense and cumulative adjustments to deferred tax items of $686 due to changes in the
state tax rate as well as an increase in uncertain tax positions of $881, offset by the reversal of the remaining valuation allowance of $795. For further information see Note 3  Summary of Significant Accounting Policies  Income
Taxes and Note 10  Income Taxes in the notes to our consolidated financial statements included in this Form 10-K.

LIQUIDITY AND CAPITAL RESOURCES

Our
primary liquidity and capital resource needs are to service our debt, finance working capital and make capital expenditures. At June 26, 2010, our primary sources of liquidity were cash, cash equivalents and short-term investments of $18,729
and unused borrowings under our revolving credit facility. As of June 26, 2010, we had no borrowings outstanding and $1,232 in letters of credit outstanding under the revolving credit facility. As a result of an amendment to our credit facility
in July 2010, the size of the facility was reduced to $105,000. The maximum available borrowings under the revolving credit facility are determined in accordance with our asset-based debt limitation formula. Total available borrowings at
June 26, 2010, were approximately $32. Due to the highly seasonal nature of our business, we rely heavily on our revolving credit facility to finance operations leading up to the holiday selling season. The available borrowing amounts under the
revolving credit facility vary significantly from January to July, where available borrowings are at a low point compared to August to November, where significant amounts are available. As a result, our borrowings are used to fund inventory and
inventory related purchases, catalog advertising and marketing initiatives leading up to the holiday selling season. Generally, cash provided by operations peaks during our second fiscal quarter because of the holiday selling season and funds our
operations from January to July.

The deterioration of the financial, credit and housing markets has led to declines in consumer confidence,
reduced credit availability, and liquidity concerns. We have factored these concerns into our current business plans and have responded by implementing significant cost and capital savings initiatives. Based upon our historical results, current
operations and strategic plans, we believe that our cash flow from operations, together with available cash and borrowings under our revolving credit facility, will be adequate to meet our anticipated requirements for working capital, capital
expenditures, lease payments and scheduled interest payments and to fund our operations for the next twelve months. However, if the macroeconomic environment were to continue to deteriorate, it is possible that consumer spending could decline
further and impact our cash flows, which may require us to seek other forms of working capital. It is also possible that due to the impact of worsening economic conditions on our business, should we need to access our credit facility, it may not be
available in full, or at all, for future borrowings, due to borrowing base and other limitations.

Cash Flows from Operating Activities
from Continuing Operations

Cash provided by (used in) operating activities from continuing operations totaled $4,281, $(4,897) and $25,482
in fiscal 2010, fiscal 2009 and fiscal 2008, respectively. Operating cash increased in fiscal 2010 from fiscal 2009 primarily due to improved working capital management coupled with a slightly lower operating loss. Operating cash decreased from
fiscal 2008 to fiscal 2009 primarily due to lower operating income.

Cash Flows from Investing Activities from Continuing Operations

Cash used in investing activities from continuing operations totaled $7,121 in fiscal 2010 and consisted primarily of $2,190 for capital
expenditures and $4,992 for the purchases of short-term investments.

Cash used in investing activities from continuing operations totaled $68
in fiscal 2009 and consisted primarily of $8,509 for the acquisition of Cushmans business and capital expenditures of $6,678, partially offset by $15,097 in proceeds from the sale of short-term investments. Capital expenditures in fiscal 2009
consisted primarily of distribution and operations projects.



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Cash used in investing activities from continuing operations totaled $30,398 in fiscal 2008 and consisted
primarily of $22,784 for the acquisition of Wolfermans, capital expenditures of $17,855 and $14,964 for the purchase of short-term investments, partially offset by $25,173 in proceeds from the sale of short-term investments. Capital
expenditures in fiscal 2008 consisted primarily of cash used to fund our ERP system implementation, the development of new stores, our transportation and fulfillment management systems and our new optical defect pear sorter.

We currently expect our investing activities in fiscal 2011 to include capital expenditures between $9,000 and $11,000, consisting primarily of spending
for new retail pop-up stores and IT infrastructure maintenance, e-commerce upgrades and ongoing SAP implementation projects. However, our actual capital expenditures for fiscal 2011 may differ from those currently anticipated depending upon the size
and nature of new business opportunities, actual cash flows generated by operations and the timing of new project spending.

Cash Flows
from Financing Activities from Continuing Operations

Cash used in financing activities from continuing operations totaled $75, $21,156 and
$11,008 in fiscal 2010, fiscal 2009 and fiscal 2008, respectively. Cash used in financing activities from continuing operations in fiscal 2010, fiscal 2009 and fiscal 2008 primarily consisted of borrowings and repayments on our revolving credit
facility, funds used to repurchase our Senior Notes of $0, $20,366, and $9,405, respectively, and repayments for our capital lease obligations of $147, $790 and $1,684, respectively.

Cash Flows from Discontinued Operations

Cash flows provided by operating activities from discontinued operations were $0, $724 and $3,147 in fiscal 2010, fiscal 2009 and fiscal 2008. Cash
provided by operating activities from discontinued operations in fiscal 2009 and fiscal 2008 was attributable to cash payments made to us for transitional services we provided to the buyers of the Jackson & Perkins business.

Cash provided by investing activities from the discontinued Jackson & Perkins operations was $1,250 in fiscal 2010, $0 in fiscal 2009, and
$4,161 in fiscal 2008. Cash provided by investing activities in fiscal 2010 consisted of proceeds from the sale of certain land use rights. Cash provided by investing activities in fiscal 2008 consisted of proceeds from the divestiture of the
Jackson & Perkins businesses.

The divested Jackson & Perkins businesses did not impact our historical cash flows from
financing activities.

Borrowing Arrangements

Revolving Credit Facility

Our
principal sources of liquidity are available cash, cash flows from operations, and borrowings under our revolving credit facility. Our ability to borrow under the revolving credit facility is subject to compliance with the borrowing base and with
financial covenants and other customary conditions, including that no default under the facility shall have occurred and be continuing. In July 2010, we amended our credit facility to, among other things, (A) extend the maturity date from
March 20, 2011 to the earliest to occur of (i) July 7, 2014, (ii) 45 days prior to the final maturity date of Harry and Davids Floating Rate Senior Notes due 2012 (unless such notes are paid in full prior to such date) and
(iii) 45 days prior to the final maturity date of Harry and Davids 9.0% Senior Notes due 2013 (unless such notes are paid in full prior to such date), (B) reduce the size of the facility from $125,000 to $105,000 (subject to an
accordion feature providing Harry and David with an option to increase the aggregate commitments under the Credit Agreement by up to $20,000, upon satisfaction of certain conditions and at the sole discretion of any existing lenders requested to
provide any increased commitment), (C) increase certain fees payable under the revolving credit facility and (D) increase the margins on borrowings under the revolving credit facility, (i) in the case of Eurodollar borrowings, from a
range of 1.50% to 2.00% to a range of 3.25% to 3.50% and (ii) in the case of Alternate Base Rate borrowings, from a range of .50% to 1.00% to a range of 2.25% to 2.50% and changed the basis for determining the applicable margin from the method
based on our consolidated leverage ratio to a usage-based method tied to the level of borrowings and letters of credit under the revolving credit facility. For further details on the amendment, see Note 18Subsequent Events in the
notes to our consolidated financial statements included in this Form 10-K.

Due to the seasonal nature of our business, we draw on our
revolving credit facility to provide seasonal working capital to support inventory buildup and catalog production in advance of the holiday selling season and for other general corporate purposes. We have consistently generated substantial amounts
of cash each holiday selling season. We are required by our banks to pay down the revolving credit facility to zero by the next business day following December 25th of each year. In addition, the revolving credit facility requires that, on a
consolidated basis, we maintain as of December 31 each year an available cash balance (defined as all cash, cash equivalents and short-term investments, minus all accounts payable) of at least $50,000, failing which we are required to meet and
maintain a minimum fixed charge coverage ratio (as defined in the revolving credit facility), subject to certain conditions. Cash generated during the holiday selling season is also typically used to fund our operations for several months during the
post-holiday selling season, until we begin to build inventories and other working capital components to support our next holiday selling season.

We are required to pay a commitment fee equal to (i) 0.75% per annum on the average daily unused amount of the Revolving Commitment of such
Lender for each day on which usage is greater than 60% or (ii) 1.00% per annum on the average daily unused amount of each Commitment of such Lender for each day on which usage is less than or equal to 60%. The commitment fees are payable
on the last day of each calendar year quarter and the associated expense is included within interest expense in the consolidated statement of operations.



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Harry and Davids obligations under the revolving credit facility are guaranteed by us and by all of
Harry and Davids existing and future direct and indirect domestic subsidiaries and are secured by first-priority pledges of the stock of Harry and David and each of the subsidiary guarantors equity interests and 65% of the equity
interests of any future first-tier foreign subsidiaries, as well as first-priority security interests in and mortgages on all of our, Harry and Davids and each of the subsidiary guarantors respective tangible and intangible property.

The revolving credit facility contains customary affirmative and negative covenants for senior secured credit facilities of this type,
including, but not limited to, limitations on the incurrence of indebtedness, capital expenditures, asset dispositions, acquisitions, investments, dividends and other restricted payments, liens and transactions with affiliates. These covenants
significantly limit our ability to obtain funds from our subsidiaries in the form of loans, dividends or other advances other than dividends paid to us by Harry and David for the purpose of paying (i) our income taxes when and as due,
(ii) management fees payable to Wasserstein under the management agreement, or (iii) operating expenses incurred in the ordinary course of business and other corporate overhead costs and expenses (including legal and accounting expenses
and similar expenses and customary fees to non-officer directors in an amount not to exceed $350 in any fiscal year).

The revolving credit
facility requires mandatory prepayments upon the receipt of proceeds from certain asset sales, casualty events and debt offerings. We also are also subject to an annual limitation on our capital expenditures, subject to certain adjustments, through
the terms of the revolving credit facility.

Our ability to comply with these covenants and to meet and maintain such financial ratios and
tests may be affected by events beyond our control, such as those described under Item 1A  Risk Factors in this Form 10-K. If we do not meet and maintain these financial ratios, we may not be able to borrow and the lenders could
accelerate all amounts outstanding to be immediately due and payable which could also trigger a similar right under other agreements, including our indenture. At June 26, 2010, we were in compliance with all of our covenants under the revolving
credit facility.

Long-term Debt

As of June 26, 2010, Harry and David, our wholly owned subsidiary, had outstanding $58,170 in Senior Floating Rate Notes due March 1, 2012,
and $140,192 of Senior Fixed Rate Notes due March 1, 2013 (collectively, the Senior Notes). The Senior Floating Rate Notes accrue interest at a rate per annum equal to LIBOR plus 5%, calculated and paid quarterly. The interest rate
was set at 5.54% and 5.67% at June 26, 2010 and June 27, 2009, respectively. The Senior Fixed Rate Notes accrue interest at an annual fixed rate of 9.0%, with semiannual interest payments.

In fiscal 2009 and fiscal 2008, we repurchased $36,638 and $10,000 of our Senior Notes in open market transactions, respectively, which resulted in net
gains recognized of $15,416 and $303, respectively. See Note 8-Borrowing Arrangements in the notes to our consolidated financial statements included in this Form 10-K.

On November 30, 2007, in connection with an internal corporate re-organization, Harry & David Operations Corp. merged with and into Harry
and David, its wholly-owned subsidiary, and Harry and David assumed all of Harry & David Operations Corp.s obligations under the Senior Notes.

The Senior Notes represent the senior unsecured obligations of Harry and David and are guaranteed on a senior unsecured basis by Harry &
David Holdings, Inc. and all of our subsidiaries. See Note 19Condensed Consolidating Financial Statements in the notes to our Consolidated Financial Statements included in this Form 10-K. The indenture governing the Senior Notes
contains various restrictive covenants including, but not limited to, limitations on the incurrence of indebtedness, asset dispositions, acquisitions, investments, dividends and other restricted payments, liens and transactions with affiliates.
These covenants significantly limit our ability to obtain funds from our subsidiaries in the form of loans, dividends or other advances other than (i) dividends or loans in limited circumstances if our fixed charge coverage ratio reaches
specified levels or (ii) dividends paid to us by our subsidiary, Harry and David, for the purpose of paying (A) management fees not to exceed $1,000 per year (excluding out-of-pocket expenses, (B) our consolidated income taxes when
and as due, and (C) up to $2,000 (since the date of the indenture) relating to expenses associated with an initial public offering. With respect to dividends other than as described in the preceding sentence, even if the fixed charge coverage
ratio threshold has been met, Harry and David may only pay us dividends up to a specified amount based upon, among other things, our consolidated net income and any cash proceeds received by Harry and David from the sale of equity securities or
contributions to equity.



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Our ability to comply with these covenants may be affected by events beyond our control, such as those
described under Item 1A  Risk Factors. If we do not remain in compliance with these covenants, we may not be able to borrow additional funds when and if it becomes necessary, and the holders of the Senior Notes and lenders under
the credit facility could accelerate all amounts outstanding to be immediately due and payable.

At June 26, 2010, we were in compliance
with all of our covenants under the indenture. Our debt service requirements consist primarily of interest expense on the Senior Notes and on any current and future borrowings under our revolving credit facility. Our other short-term cash
requirements are expected to consist mainly of cash to fund our operations, capital expenditures, cash payments under various operating leases and repayment of any borrowings under our revolving credit facility.

While our recent acquisitions were financed with cash on hand, we expect to finance any future acquisitions using cash, capital stock, debt securities or
the assumption of indebtedness. However, the restrictions imposed on us by the agreements governing our debt outstanding at the time may affect this strategy. In addition, to meet the resulting capital requirements, we may be required to request
increases in amounts available under our revolving credit facility, enter into new credit facilities, issue new debt securities or raise additional capital through equity financings. We may not be able to obtain an increase in the amounts available
under our revolving credit facility on satisfactory terms, if at all, and we may not be able to successfully complete any future bank financing or other debt or equity financing on satisfactory terms, if at all. As a result, our ability to make
future acquisitions is uncertain.

Based upon our current operations and historical results, we believe that our cash flow from operations,
together with available cash and borrowings under our revolving credit facility, will be adequate to meet our anticipated requirements for working capital, capital expenditures, lease payments and scheduled interest payments and to fund our future
growth for the next 12 months. To the extent additional funding is required beyond the twelve-month horizon, we expect to seek additional financing in the public or private debt or equity capital markets. Our equity sponsors, Wasserstein &
Co. and Highfields Capital Management, are not obligated to provide financing to us. If we are unable to obtain the capital we require to implement our business strategy on acceptable terms or in a timely manner, we would attempt to take appropriate
actions to tailor our activities to match our available financing, including revising our business strategy and future growth plans to accommodate the amount of available financing.

Certain funds sponsored by Wasserstein Partners, LP, and its affiliates (Wasserstein) and certain funds sponsored by Highfields Capital
Management LP (Highfields) currently own approximately 63% and 34%, respectively, of our common stock. Wasserstein and/or Highfields have, and may continue to, purchase our outstanding Senior Notes in open market purchases, privately
negotiated transactions or otherwise. Such purchases will depend on prevailing market conditions and other factors, and there can be no assurance as to when or whether any such purchases may occur. The amounts involved may be material.

CONTRACTUAL OBLIGATIONS

The following table
presents our contractual obligations as of June 26, 2010 (dollars are in thousands).



|                                                  |  |                       |         |                 |   |          |  |           |         |                  |   |        |  |   |       
|------------------------------------------------- |  | --------------------- | ------- | --------------- | - | -------- |  | --------- | ------- | ---------------- | - | ------ |  | - | ------
|                                                  |  | Amounts due by period
|                                                  |  | Total                 |         | Less than1 year |   | 1-3years |  | 4-5 Years |         | More than5 years
|Long-term debt obligations                        |  | $                     | 198,362 |                 | $ |         |  | $         | 198,362 |                  | $ |       |  | $ |      
|Estimated interest payments on long-term debt (1) |  |                       | 40,337  |                 |   | 15,840   |  |           | 24,497  |                  |   |       |  |   |      
|Capital lease obligations (2)                     |  |                       | 323     |                 |   | 323      |  |           |        |                  |   |       |  |   |      
|Operating lease obligations                       |  |                       | 76,079  |                 |   | 11,664   |  |           | 16,278  |                  |   | 8,224  |  |   | 39,913
|Purchase obligations                              |  |                       | 13,175  |                 |   | 13,175   |  |           |        |                  |   |       |  |   |      
|Pension obligations (3)                           |  |                       | 29,474  |                 |   | 3,921    |  |           | 10,664  |                  |   | 14,889 |  |   |      
|Other miscellaneous obligations                   |  |                       | 495     |                 |   | 199      |  |           | 246     |                  |   | 50     |  |   |      
|                                                  |  |                       |         |                 |   |          |  |           |         |                  |   |        |  |   |       
|Total                                             |  | $                     | 358,245 |                 | $ | 45,122   |  | $         | 250,047 |                  | $ | 23,163 |  | $ | 39,913
|                                                  |  |                       |         |                 |   |          |  |           |         |                  |   |        |  |   |       



|(1) | Estimated interest payments exclude interest on borrowings under our revolving credit facility because we are unable to estimate future borrowings. However, for
reference, in fiscal 2010 we borrowed and repaid $85,000 under the facility and paid $781 of interest and fees. Because we are unable to predict future LIBOR rates, for purposes of calculating estimated interest payments, we assumed an interest rate
of 5.54% per annum on our Senior Floating Rate Notes for all periods, the applicable interest rate as of June 26, 2010.
|--- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



|(2) | Capital lease obligations include payments for principal and interest.
|--- | ----------------------------------------------------------------------



|(3) | Represents our forecasted minimum contributions.
|--- | ------------------------------------------------



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OFF BALANCE SHEET ARRANGEMENTS

Leases

We lease certain properties
consisting primarily of retail stores, distribution centers, and equipment with original terms ranging primarily from 3 to 10 years and up to 22 years. Certain of these leases contain purchase options and renewal options for various terms. In
addition to minimum rental payments, certain of our retail store leases require us to make contingent rental payments, which are based upon certain factors such as sales volume and property taxes. The contingent rental expense is accrued in each
reporting period if achievement of any factor is considered probable. Material leasehold improvements are depreciated over the shorter of the estimated useful life or the lease term. For further information see Note 12  Leases in
the notes to our consolidated financial statements included in this Form 10-K.



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NON-U.S. GAAP FINANCIAL MEASURE: EBITDA

Regulation G, Conditions for Use of Non-GAAP Financial Measures, Item 10(e) of Regulation S-K, define and prescribe the conditions of use of
certain non-U.S. GAAP financial information. Our measure of EBITDA meets the definition of a non-U.S. GAAP financial measure.

EBITDA is
defined as earnings before net interest expense, income taxes, depreciation and amortization and is computed on a consistent method from quarter to quarter and year to year.

We use EBITDA, in conjunction with U.S. GAAP measures such as cash flows from operating activities, cash flows from investing activities and cash flows
from financing activities, to assess our liquidity, financial leverage and ability to service our outstanding debt. For example, certain covenant and compliance ratios under our revolving credit facility and the indenture governing the outstanding
notes use EBITDA, as further adjusted for certain items as defined in each agreement. We use EBITDA, in conjunction with the other U.S. GAAP measures discussed above, to assess our debt to cash flow leverage, to plan and forecast overall
expectations and to evaluate actual results against such expectations; to assess our ability to service existing debt and incur new debt; and to measure the rate of capital expenditure and cash outlays from year to year and to assess our ability to
fund future capital and non-capital projects. We believe that, like management, debt and equity investors frequently use EBITDA to compare debt to cash flow leverage among companies.

EBITDA, when used as a liquidity measure, has limitations as an analytical tool. These limitations include:



| |  |  | EBITDA does not reflect our cash expenditures, or future requirements for capital expenditures or contractual commitments;
| | - |  | --------------------------------------------------------------------------------------------------------------------------



| |  |  | EBITDA does not reflect changes in, or cash requirements for, our working capital needs;
| | - |  | ----------------------------------------------------------------------------------------



| |  |  | EBITDA is not a measure of discretionary cash available to us to pay down debt;
| | - |  | -------------------------------------------------------------------------------



| |  |  | EBITDA does not reflect the significant interest expense, or the cash requirements necessary to service interest or principal payments, on our debt;
and
| | - |  | --------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | other companies in our industry may calculate EBITDA differently than we do, limiting its usefulness as a comparative measure.
| | - |  | ------------------------------------------------------------------------------------------------------------------------------

To compensate for these limitations, we analyze EBITDA in conjunction with other U.S. GAAP financial measures impacting
liquidity and cash flow, including depreciation and amortization, capital spending and net income in terms of the impact on depreciation and amortization, changes in net working capital, other non-operating income and losses that affect cash flow
and liquidity, interest expense and taxes. Similarly, EBITDA should not be considered in isolation or as a substitute for these U.S. GAAP liquidity measures.

We also use EBITDA, in conjunction with U.S. GAAP measures such as operating income and net income, to assess our operating performance and that of each
of our businesses and segments. Specifically, we use EBITDA, alongside the U.S. GAAP measures mentioned above, to measure profitability and profit margins and to make budgeting decisions relating to historical performance and future expectations of
our segments and business as a whole, and to make performance comparisons of our company compared to other peer companies. We believe that, like management, debt and equity investors frequently use (and expect to be able to continue to use) EBITDA
to assess our operating performance and compare it to that of other peer companies.

Furthermore, we use EBITDA (in conjunction with other
U.S. GAAP and non-U.S. GAAP measures such as operating income, capital expenditures, taxes and changes in working capital) to measure return on capital employed. EBITDA allows us to determine the cash return before taxes, capital spending and
changes in working capital generated by the total equity employed in our company. We believe return on capital employed is a useful measure because it indicates the total returns generated by our business, which, when viewed together with profit
margin information, allows us to better evaluate profitability and profit margin trends.

As a performance measure, we also use return on
capital employed to assist us in making budgeting decisions related to how debt and equity capital is being employed and how it will be employed in the future. Historical measures of return on capital employed, which include EBITDA, are used in
estimating and predicting future return on capital trends. Combined with other U.S. GAAP financial measures, historical return on capital information helps us make decisions about how to employ capital effectively going forward. However, because
EBITDA does not take into account certain of these non-cash items, which do affect our operations and performance, EBITDA has inherent limitations as an operating measure. These limitations include:



| |  |  | EBITDA does not reflect the cash cost of acquiring assets or the non-cash depreciation and amortization of those assets over time, or the replacement
of those assets in the future;
| | - |  | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | EBITDA does not reflect cash capital expenditures on an historical basis or in the current period, or address future requirements for capital
expenditures or contractual commitments;
| | - |  | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



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| |  |  | EBITDA is not a measure of discretionary cash available to us to invest in the growth of our business;
| | - |  | ------------------------------------------------------------------------------------------------------



| |  |  | EBITDA does not reflect changes in working capital or cash needed to fund our business;
| | - |  | ---------------------------------------------------------------------------------------



| |  |  | EBITDA does not reflect our tax expenses or the cash payments we are required to make to fulfill our tax liabilities; and
| | - |  | -------------------------------------------------------------------------------------------------------------------------



| |  |  | Other companies in our industry may calculate EBITDA differently than we do, limiting its usefulness as a comparative measure.
| | - |  | ------------------------------------------------------------------------------------------------------------------------------

To compensate for these limitations we analyze EBITDA alongside other U.S. GAAP financial measures of operating
performance, including, operating income, net income and changes in working capital, in terms of the impact on other non-operating income and losses that affect profitability and return on capital. You should not consider EBITDA in isolation or as a
substitute for these U.S. GAAP measures of operating performance.

Our fiscal 2010 EBITDA from continuing operations decreased $11,747, from
fiscal 2009 primarily due to the $15,416 gain on debt repurchases reflected in EBITDA in fiscal 2009. Our fiscal 2009 EBITDA from continuing operations decreased $44,720, or 86.0%, from fiscal 2008 primarily due to a decline in operating
performance, as described above.

The following table reconciles EBITDA from continuing operations to net cash provided by (used in) operating
activities, which we believe to be the closest GAAP liquidity measure to EBITDA, and net income (loss) from continuing operations which we believe to be the closest GAAP performance measure to EBITDA (dollars are in thousands).



|                                                                                 |  |             |         |   |             |   |         |             |  |   |         |  
|-------------------------------------------------------------------------------- |  | ----------- | ------- | - | ----------- | - | ------- | ----------- |  | - | ------- | -
|                                                                                 |  | Fiscal 2010 |         |   | Fiscal 2009 |   |         | Fiscal 2008 | 
|Net income (loss) from continuing operations                                     |  | $           | (39,993 | ) |             | $ | (19,733 | )           |  | $ | 4,337   |  
|Interest expense, net from continuing operations                                 |  |             | 18,842  |   |             |   | 21,235  |             |  |   | 22,519  |  
|Provision (benefit) for income taxes from continuing operations                  |  |             | (1,769  | ) |             |   | (14,861 | )           |  |   | 4,648   |  
|Depreciation and amortization from continuing operations                         |  |             | 18,449  |   |             |   | 20,635  |             |  |   | 20,492  |  
|                                                                                 |  |             |         |   |             |   |         |             |  |   |         |  
|EBITDA from continuing operations                                                |  | $           | (4,471  | ) |             | $ | 7,276   |             |  | $ | 51,996  |  
|Interest expense, net from continuing operations                                 |  |             | (18,842 | ) |             |   | (21,235 | )           |  |   | (22,519 | )
|Provision (benefit) for income taxes from continuing operations                  |  |             | 1,769   |   |             |   | 14,861  |             |  |   | (4,648  | )
|Amortization of deferred financing costs                                         |  |             | 2,372   |   |             |   | 2,435   |             |  |   | 2,604   |  
|Stock option compensation expense                                                |  |             | 10,317  |   |             |   | 482     |             |  |   | 552     |  
|Loss on disposal and impairment of fixed assets and other long-lived assets      |  |             | 922     |   |             |   | 15,045  |             |  |   | 1,665   |  
|Gain on short-term investments                                                   |  |             | (7      | ) |             |   | (64     | )           |  |   | (426    | )
|Deferred income taxes                                                            |  |             | 11,307  |   |             |   | (3,213  | )           |  |   | (22,916 | )
|Amortization of deferred pension loss                                            |  |             | 1,326   |   |             |   | 1,695   |             |  |   |        |  
|Gain on debt prepayment                                                          |  |             |        |   |             |   | (15,416 | )           |  |   | (303    | )
|Changes in operating assets and liabilities from continuing operations           |  |             | (412    | ) |             |   | (6,763  | )           |  |   | 19,477  |  
|                                                                                 |  |             |         |   |             |   |         |             |  |   |         |  
|Net cash provided by (used in) operating activities from continuing operations   |  |             | 4,281   |   |             |   | (4,897  | )           |  |   | 25,482  |  
|Net cash provided by (used in) operating activities from discontinued operations |  |             |        |   |             |   | 724     |             |  |   | 3,147   |  
|                                                                                 |  |             |         |   |             |   |         |             |  |   |         |  
|Net cash provided by (used in) operating activities                              |  | $           | 4,281   |   |             | $ | (4,173  | )           |  | $ | 28,629  |  
|                                                                                 |  |             |         |   |             |   |         |             |  |   |         |  

Because each of the different items of expense and/or income set forth below are not included in each period presented, net
income (loss) and EBITDA for fiscal 2010, fiscal 2009 and fiscal 2008 may not be comparable, and may not be indicative of future results.

In
fiscal 2010, net loss and EBITDA from continuing operations included:



| |  |  | $10,317 of non-cash stock option compensation expenses;
| | - |  | -------------------------------------------------------



| |  |  | $7,074 in severance and re-organization payroll and benefits;
| | - |  | -------------------------------------------------------------



| |  |  | $1,904 of consulting fees associated with certain corporate initiatives and information technology projects;
| | - |  | ------------------------------------------------------------------------------------------------------------



| |  |  | $1,000 of fees paid to Wasserstein and Highfields under the management agreement;
| | - |  | ---------------------------------------------------------------------------------



| |  |  | $922 loss on impairment and disposal of fixed assets and other long-lived assets, net;
| | - |  | --------------------------------------------------------------------------------------



| |  |  | $686 in certain recruiting and relocation expenses;
| | - |  | ---------------------------------------------------



| |  |  | $414 related to pension settlement expense;
| | - |  | -------------------------------------------



| |  |  | $405 gain on insurance premium refund from prior years;
| | - |  | -------------------------------------------------------



| |  |  | $350 related to store closure expenses and lease termination costs for our Eugene, Oregon call center;
| | - |  | ------------------------------------------------------------------------------------------------------



| |  |  | $110 of state net worth tax adjustments;
| | - |  | ----------------------------------------



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| |  |  | $99 gain related to uncertain tax positions; and
| | - |  | ------------------------------------------------



| |  |  | $20 loss on legal settlement.
| | - |  | -----------------------------

In fiscal 2009, net loss and EBITDA from continuing operations included:



| |  |  | $15,416 net gain on repayment of long-term debt;
| | - |  | ------------------------------------------------



| |  |  | $14,855 of non-cash charges of goodwill, intangibles, certain other long-lived assets;
| | - |  | --------------------------------------------------------------------------------------



| |  |  | $3,899 of inventory write-off expenses;
| | - |  | ---------------------------------------



| |  |  | $3,693 of severance related expenses;
| | - |  | -------------------------------------



| |  |  | $1,789 of consulting fees associated with certain corporate strategic initiatives including acquisitions and information technology projects;
| | - |  | ---------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | $1,000 of fees paid to Wasserstein and Highfields under the management agreement;
| | - |  | ---------------------------------------------------------------------------------



| |  |  | $820 of amortization and integration expenses related to our acquisitions;
| | - |  | --------------------------------------------------------------------------



| |  |  | $577 of expenses related to uncertain tax positions;
| | - |  | ----------------------------------------------------



| |  |  | $325 related to the write down of a cost basis investment;
| | - |  | ----------------------------------------------------------



| |  |  | $300 of income associated with a vendor settlement;
| | - |  | ---------------------------------------------------



| |  |  | $237 of certain relocation and recruitment charges;
| | - |  | ---------------------------------------------------



| |  |  | $190 loss on disposal of fixed assets; and
| | - |  | ------------------------------------------



| |  |  | $89 of expenses related to land rezoning.
| | - |  | -----------------------------------------

In fiscal 2008, net income and EBITDA from continuing operations included:



| |  |  | $5,279 of consulting fees associated with certain corporate strategic initiatives including acquisitions and information technology projects;
| | - |  | ---------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | $1,665 loss on disposal and impairment of fixed assets and long-lived assets;
| | - |  | -----------------------------------------------------------------------------



| |  |  | $1,108 of severance and re-organization payroll and benefits;
| | - |  | -------------------------------------------------------------



| |  |  | $1,000 of fees paid to Wasserstein and Highfields under the management agreement;
| | - |  | ---------------------------------------------------------------------------------



| |  |  | $599 of expenses for certain deferred costs relating to prior years;
| | - |  | --------------------------------------------------------------------



| |  |  | $442 expense for certain inventory adjustments related to our ERP conversion;
| | - |  | -----------------------------------------------------------------------------



| |  |  | $324 of expense related to inventory step-up purchase accounting amortization;
| | - |  | ------------------------------------------------------------------------------



| |  |  | $304 of costs associated with legal settlements;
| | - |  | ------------------------------------------------



| |  |  | $248 of employee executive recruiting charges;
| | - |  | ----------------------------------------------



| |  |  | $303 net gain on prepayment of long-term debt; and
| | - |  | --------------------------------------------------



| |  |  | $204 gain related to uncertain tax positions.
| | - |  | ---------------------------------------------



|ITEM 7A. | QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK
|-------- | ----------------------------------------------------------

We are exposed to certain market risks as part of our ongoing business operations, including risks from changes in interest rates and commodity prices,
which could impact our financial condition, results of operations and cash flows. We plan to manage our exposure to these and other market risks through regular operating and financing activities and if deemed necessary, the use of derivative
financial instruments. If we begin to use such derivative financial instruments, they will be used as risk management tools and not for speculative investment purposes. As of June 26, 2010, we had no derivative financial instruments in use.

INTEREST RATE RISK

Interest
on our outstanding floating rate notes and interest on borrowings under our revolving credit facility accrue at variable rates based on LIBOR and the federal funds overnight rate, among other things. Assuming we were to borrow the entire amount
available under our revolving credit facility, together with our outstanding Senior Floating Rate Notes as of August 31, 2010, a 1.0% change in the interest rate on our variable rate debt would result in a $1,632 corresponding effect on our
interest expense on an annual basis. The interest rates on our variable rate long-term debt will reflect the market rate of the Senior Floating Rate Notes.



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COMMODITY RISK

We have commodity risk as a result of some of the raw materials we utilize in our business, including paper for our catalog operations, corrugated
packaging for our delivery needs, chocolate, butter fat, sugar and cheese used to produce some of our products, and fruit that we do not grow ourselves. We do not enter into formal hedging arrangements to mitigate against commodity risk



|ITEM 8. | FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA
|------- | -------------------------------------------

Our financial statements and supplementary data are included in this Form 10-K beginning on page F-1.



|ITEM 9. | CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND FINANCIAL DISCLOSURE
|------- | ------------------------------------------------------------------------------------

On November 9, 2009, we engaged PricewaterhouseCoopers, LLP, as our independent accountants for the year ending June 26, 2010. The reports of
Ernst & Young LLP on the consolidated financial statements for each of the past two fiscal years did not contain an adverse opinion or disclaimer of opinion and were not qualified or modified as to uncertainty, audit scope or accounting
principle. In connection with its audits for the fiscal 2009 and fiscal 2008 and through November 6, 2009, there have been (i) no disagreements with Ernst & Young LLP on any matter of accounting principles or practices, financial
statement disclosure, or auditing scope or procedure, which disagreements if not resolved to the satisfaction of Ernst & Young LLP would have caused them to make reference thereto in their reports on the consolidated financial statements
for such years and (ii) there have been no reportable events (as described in Regulation S-K Item 304(a)(1)(v)).



|ITEM 9A. | CONTROLS AND PROCEDURES
|-------- | -----------------------

We are committed
to maintaining disclosure controls and procedures that are designed to ensure that information required to be disclosed in our Exchange Act reports is recorded, processed, summarized and reported within the time periods specified in the SECs
rules and forms, and that such information is accumulated and communicated to management, including our Chief Executive Officer and Chief Financial Officer, as appropriate, to allow for timely decisions regarding required disclosure. In designing
and evaluating the disclosure controls and procedures, management recognizes that any controls and procedures, no matter how well designed and operated, can provide only reasonable assurance of achieving the desired control objectives and are
subject to certain limitations, including the exercise of judgment by individuals, the inability to identify unlikely future events, and the inability to eliminate misconduct completely.

We have carried out an evaluation, under the supervision and with the participation of our management, including our Chief Executive Officer and our
Chief Financial Officer, of the effectiveness of the design and operation of our disclosure controls and procedures. The evaluation examined those disclosure controls and procedures as of June 26, 2010, the end of the period covered by this
Form 10-K. Based upon the evaluation, our management, including our Chief Executive Officer and our Chief Financial Officer, concluded that, as of June 26, 2010, our disclosure controls and procedures were effective to ensure that information
required to be disclosed in our Exchange Act reports is recorded, processed, summarized and reported within the time periods specified in the SECs rules and forms, and that such information is accumulated and communicated to our management,
including our Chief Executive Officer and Chief Financial Officer, as appropriate, to allow for timely decisions regarding required disclosure.



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In addition, our management, with the participation of the Chief Executive Officer and Chief Financial
Officer, is responsible for establishing and maintaining adequate internal control over financial reporting (as defined in Exchange Act Rule 13a-15(f)). Our internal control system is designed to provide reasonable assurance to the Companys
management and board of directors regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles.

Our management assessed the effectiveness of the companys internal control over financial reporting as of June 26, 2010. In making this
assessment, management used the criteria set forth by the Committee of Sponsoring Organizations of the Treadway Commission (COSO) in Internal Control  Integrated Framework. Based on this assessment, management concluded that the
companys internal control over financial reporting was effective as of June 26, 2010. During this process, we identified control improvements, none of which constitute a material weakness, either individually or in the aggregate, and
implemented a process to investigate and, as appropriate, remediate such matters. We are continuing to review, evaluate, document and test our internal controls and procedures and may identify areas where disclosure and additional corrective
measures are required. We also continue to look for methods to improve our overall system of controls.

This Form 10-K does not include an
attestation report of our registered public accounting firm regarding internal control over financial reporting. Managements report is not subject to attestation by our registered public accounting firm pursuant to the rules of the Securities
and Exchange Commission that permit us to provide only managements report in this Form 10-K.

There were no changes in our internal
controls during fiscal 2010 that materially affected, or are reasonably likely to materially affect our internal control over financial reporting for the fiscal year ended June 26, 2010.



|ITEM 9B. | OTHER INFORMATION
|-------- | -----------------

Not applicable.

PART III



|ITEM 10. | DIRECTORS, EXECUTIVE OFFICERS AND CORPORATE GOVERNANCE
|-------- | ------------------------------------------------------

DIRECTORS AND EXECUTIVE OFFICERS

The
board of directors is responsible for the appointment and evaluation of the Companys officers. Wasserstein, together with current and former employees of Harry and David, currently owns approximately 66% of our common stock and Highfields
currently owns approximately 34% of our common stock. As a result, Wasserstein, alone or together with Highfields, will effectively be able to control, and Highfields, alone or together with Wasserstein, will be able to influence, the Companys
affairs and policies, the election of our directors and the appointment of the Companys management. A majority of the members of the board of directors are currently representatives of Wasserstein. We currently do not have any board
committees. The following table sets forth information with respect to the Companys directors and executive officers, as of the date hereof.



|                       |  |     |  |                                                            
|---------------------- |  | --- |  | -----------------------------------------------------------
|Name                   |  | Age |  | Position                                                   
|                       |  |    
|Steven J. Heyer        |  | 58  |  | Chairman of the Board and Chief Executive Officer, Director
|                       |  |    
|Edward F. Dunlap       |  | 54  |  | Chief Financial Officer                                    
|                       |  |    
|Ross A. Klein          |  | 48  |  | Executive Vice President, Chief Brand Officer              
|                       |  |    
|Drew H. Reifenberger   |  | 45  |  | Executive Vice President, Chief Customer Officer           
|                       |  |    
|Peter D. Kratz         |  | 56  |  | Executive Vice President, Operations                       
|                       |  |    
|Ellis B. Jones         |  | 56  |  | Director                                                   
|                       |  |    
|George L. Majoros, Jr. |  | 49  |  | Director                                                   



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Steven J. Heyer became our Chairman and Chief Executive Officer on February 8, 2010 upon the
resignation of Mr. William H. Williams. He has served as a director of Lazard Ltd and Lazard Group since June 2005 and was appointed Lead Director in November 2009. He is a founder of Avra Kehdabra Animation LLC, a computer animation
studio company, and Chairman of Next 3D, a software company. Before becoming a director of Lazard Ltd, Mr. Heyer was the Chief Executive Officer of Starwood Hotels & Resorts Worldwide, a hospitality company, from October 2004 until
April 2007. Prior to joining Starwood, he was President and Chief Operating Officer of The Coca-Cola Company, a beverage company, from 2002 to September 2004. From 1994 to 2001 he was President and Chief Operating Officer of Turner Broadcasting
System, Inc., a major producer of news and entertainment, and a member of AOL Time Warners Operating Committee. Previously, Mr. Heyer was President and Chief Operating Officer of Young & Rubicam Advertising Worldwide, marketing
communications agency, and before that spent 15 years at Booz Allen & Hamilton, a consulting firm, ultimately becoming a Senior Vice President and Managing Partner. He is a member of the Board of Directors of Omnicare, Inc. and the National
Collegiate Athletic Association. Mr. Heyer has ownership positions in a portfolio of private companies and is a member of many of their boards of directors. Mr. Heyer had previously served on the Board of Directors of Starwood
Hotels & Resorts Worldwide until April 2007. Mr. Heyer has extensive leadership experience with some of the worlds most influential consumer brands and is well known for his strategic vision and ability to create strong brand
loyalty and drive consumer demand. Mr. Heyer was selected to be Chairman and Chief Executive Officer of our Company because of the depth of his analytical skills, which he has applied in a variety of leadership positions across diverse industry
groupings, including broadcast media, consumer products, and hotel and leisure companies.

Edward F. Dunlap joined Harry &
David as Senior Vice President, Chief Financial Officer on August 10, 2009. Prior to joining the Company, Mr. Dunlap served as Chief Financial Officer for Shaklee Corporation, a natural nutrition company, for three years, prior to which he
held various executive positions with Wild Oats Markets Inc., a natural foods grocery chain, from 2001 to 2005, most recently as Senior Vice President of Operations and prior to that, Chief Financial Officer.

Ross A. Klein became our Executive Vice President, Chief Brand Officer on February 18, 2010. Prior to joining the Company, Mr. Klein
served as Global Head of Luxury & Lifestyle Brands of Hilton Hotels Corporation, a global hospitality company, and President of Starwood Hotels & Resorts Worldwide Inc, and W Hotels Worldwide of Starwood Hotels & Resorts
Worldwide Inc. Previously, he served as Senior Vice President of Corporate Marketing for Ralph Lauren, a luxury clothing company, the Polo Jeans Company, a casual apparel and sportswear company, and Joe Boxer, a clothing company.

Drew H. Reifenberger became our Executive Vice President, Chief Customer Officer on February 18, 2010. Prior to joining the Company,
Mr. Reifenberger held various senior management positions at Turner Sports Interactive, a business management consulting company, NASCAR Inc., a sports company, Super Deluxe, and Global Client Solutions LLC.

Peter D. Kratz was promoted to Executive Vice President, Operations, on March 1, 2006. Mr. Kratz joined our company in 1999 as Senior
Vice President and General Manager, Product Supply. Prior to joining us, Mr. Kratz spent eight years with Sara Lee Bakery, a food manufacturing company, where he left as Vice President of Frozen Baked Goods Operations at the Chicago
headquarters. Prior to that, Mr. Kratz held positions at Procter & Gamble, a multinational consumer goods company, and Pepperidge Farm, Inc., a premium food company.

Ellis B. Jones has been a Director of our company since 2005. He has served as Chief Executive Officer of Wasserstein & Co., LP, an
investment banking company since January 2001. Prior to becoming Chief Executive Officer of Wasserstein & Co., LP, Mr. Jones was a Managing Director of the investment banking firm Wasserstein Perella Group Inc. from February 1995 to
January 2001. Prior to joining Wasserstein Perella Inc., Mr. Jones was a Managing Director at Salomon Brothers Inc., an investment-banking company, in its Corporate Finance Department from March 1989 to February 1995. Prior to joining Salomon
Brothers Group Inc., Mr. Jones worked in the Investment Banking Department at The First Boston Corporation, an investment-banking company, from September 1979 to March 1989. Mr. Jones brings to the board a wealth of general business
expertise and management and corporate governance expertise, gained through his investment banking experience and board activities.

George
L. Majoros, Jr.has been a Director of our Company since 2004. He has been President and Chief Operating Officer of Wasserstein since its inception in January 2001. Previously, Mr. Majoros was a Managing Director of Wasserstein
Perella & Co., Inc., an investment-banking company, and Chief Operating Officer of its Merchant Banking Group from 1997 to 2001. Mr. Majoros joined Wasserstein Perella & Co., Inc. in early 1993 after practicing law with Jones
Day for approximately seven years. He also currently



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serves on the boards of directors of numerous private companies. Mr. Majoros brings to the board a valued legal perspective gained during his time at Jones Day and general business and
industry expertise gained through his investment banking experience and board activities.

CORPORATE GOVERNANCE

We have a code of ethics that applies to all employees, including our principal executive officer, principal financial officer and principal accounting
officer. A copy of our code of ethics may be found on our website, www.hndcorp.com, in the investor relations section under governance. We expect to post any amendments to, or waivers of, our code of ethics on our website in order to satisfy
the disclosure requirements for such amendments or waivers under the rules and requirements applicable to Form 8-K. Our board of directors, which acts as the Audit Committee, has not specifically identified one of its members as an audit committee
financial expert. The board of directors does not maintain a specific audit committee financial expert because the entire board carries out the functions typically performed by an audit committee. In this respect, the board of directors considers
that each of its directors are able to read and understand fundamental financial statements and understand generally accepted accounting principles in connection with our financial statements.



|ITEM 11. | EXECUTIVE COMPENSATION
|-------- | ----------------------

All monetary
amounts presented in this Item 11 are in actual dollars unless otherwise indicated.

COMPENSATION DISCUSSION AND
ANALYSIS

The following Compensation Discussion and Analysis describes the material elements of compensation for the following
individuals, collectively referred to as the named executive officers:

Current executive officers:



| |  |  | Steven J. Heyer, Chairman of the Board and Chief Executive Officer
| | - |  | ------------------------------------------------------------------



| |  |  | Edward F. Dunlap, Chief Financial Officer
| | - |  | -----------------------------------------



| |  |  | Ross A. Klein, Executive Vice President, Chief Brand Officer
| | - |  | ------------------------------------------------------------



| |  |  | Drew H. Reifenberger, Executive Vice President, Chief Customer Officer
| | - |  | ----------------------------------------------------------------------



| |  |  | Peter D. Kratz, Executive Vice President, Operations
| | - |  | ----------------------------------------------------

Former executive officers:



| |  |  | William H. Williams, Former President and Chief Executive Officer
| | - |  | -----------------------------------------------------------------



| |  |  | Stephen V. OConnell, Former Chief Financial Officer and Chief Administrative Officer
| | - |  | -------------------------------------------------------------------------------------



| |  |  | Cathy J. Fultineer, Former Executive Vice President, Brand Development and Product Innovation
| | - |  | ---------------------------------------------------------------------------------------------



| |  |  | Rudd C. Johnson, Former Executive Vice President, Human Resources
| | - |  | -----------------------------------------------------------------

Our board of directors is responsible for oversight of the compensation plans for executives and other senior management, reviewing compensation levels
and approving compensation policies. Our compensation policies are intended to attract, motivate and reward highly qualified executives for the execution of specific long-term strategic management goals and the enhancement of stakeholder value.

Non-management members of the board of directors review the reasonableness of, and approve recommendations regarding, the compensation of our
named executive officers and other senior management. Our executive officers make recommendations to the board of directors regarding the compensation of all executive officers, other than the Chief Executive Officer, and the metrics appropriate for
measuring officers performance. The compensation of the Chief Executive Officer and the other named executive officers is reviewed and determined solely by the board of directors. Our executive officers and the board of directors are
authorized to retain any consultants they believe are necessary or appropriate in making compensation decisions. In fiscal 2010, however, the board of directors did not retain any compensation consultants.

In developing the executive officers compensation for fiscal 2010, the board of directors primarily considered historical compensation levels
within the company and the directors general understanding of current compensation practices for comparable positions in the marketplace.



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The compensation of executive officers consists of the following components:



| |  |  | Base salary;
| | - |  | ------------



| |  |  | Annual cash incentive compensation;
| | - |  | -----------------------------------



| |  |  | Long-term equity incentive awards;
| | - |  | ----------------------------------



| |  |  | Pension and retirement benefits; and
| | - |  | ------------------------------------



| |  |  | Perquisites and personal benefits.
| | - |  | ----------------------------------

Base Salary. We pay base salary to provide meaningful levels of cash compensation to executives while allowing us to manage our fixed costs.
Generally, the salaries are reviewed annually and are based on the following: job scope and responsibilities; company and business unit performance; and the directors general understanding of current compensation practices regarding salaries
in the general marketplace. For fiscal 2010, however, due to the recent changes in the composition of the executive team, no salary reviews were conducted, and no adjustments were made to the compensation of the executive officers. In addition, from
April 1, 2009 through July 31, 2009, the amount of each active executives base salary was reduced as follows: Mr. Williams, 30%; and Mr. OConnell, Mr. Kratz, Ms. Fultineer and Mr. Johnson, 25%. We refer
to this temporary decrease as the temporary pay reduction. The temporary pay reduction was implemented due to the Companys desire to conserve cash in the third and fourth quarters of fiscal 2009. As of August 1, 2009, each
executives original base salary was reinstated.

Annual Cash Incentive Compensation. We believe that a significant portion of the
annual cash compensation of our executive officers should be contingent upon a comparison of our performance against board-approved, pre-established financial objectives. The specific financial objectives of our plan focus on EBITDA (for fiscal
2010, our EBITDA was budgeted at $40,034,000), adjusted for certain events as discussed elsewhere in this document. Our incentive compensation program is designed to reward sales growth and profit performance. Each executive officer is given a
target annual cash incentive equal to a fixed percentage of base salary with the target percentage increasing with increased job responsibility. The targets are reviewed periodically, and like base salaries, are based on job scope and
responsibilities. Actual payouts are based primarily on company performance. These targets are intended to be stretch goals but to also be achievable. Goals were not attained during fiscal 2008, fiscal 2009 and fiscal 2010 to warrant any
incentive compensation.

In fiscal 2010, senior management, including the Chief Executive Officer and other named executive officers, were
required to meet pre-established EBITDA performance thresholds to become eligible to receive an annual cash incentive. If the thresholds were met, then the annual cash incentive payout would have been equal to 100% of the target annual cash
incentive. In fiscal 2010, the pre-established EBITDA performance threshold was not met and, as a result, the board of directors did not approve a payout for any of our officers, including the named executive officers.



| |  |  | CurrentChairman of the Board and CEO: Mr. Heyer does not participate in the annual cash incentive compensation program.
| | - |  | -----------------------------------------------------------------------------------------------------------------------



| |  |  | Former President and CEO: Mr. Williams had a target annual cash incentive of 70% of his base salary.
| | - |  | ----------------------------------------------------------------------------------------------------



| |  |  | Current Chief Financial Officer: Mr. Dunlap had a target annual cash incentive of 50% of his base salary.
| | - |  | ---------------------------------------------------------------------------------------------------------



| |  |  | Former CFO and CAO: Mr. OConnell had a target annual cash incentive of 40% of his base salary.
| | - |  | -----------------------------------------------------------------------------------------------



| |  |  | Other Named Executive Officers: Ms. Fultineer and Messrs. Kratz, Johnson, Klein, and Reifenberger had target annual cash incentives equal to 50%
of their base salaries. For Messrs. Klein and Reifenberger, the cash incentive compensation opportunity was discretionary as they joined us during fiscal 2010.
| | - |  | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

For fiscal 2011, the named executive officers and other senior management will be eligible to earn their target annual cash incentives if the Company
meets certain financial goals. Final details of the incentive compensation plan for fiscal 2011 are not yet complete.

In order to attract and
help our new Chief Financial Officer in relocating to the Rogue Valley, we provided Mr. Dunlap a sign-on bonus of $115,000 paid to him in his first year of employment. The first portion of the bonus in the amount of $50,000 was contingent upon
continued employment for a minimum of twelve months from the date of hire. The second portion of the bonus in the amount of $65,000 was contingent upon the purchase of a house or condominium in the Rogue Valley within twelve months of the date of
employment. At the time of this report, both requirements were met, and the bonus was fully paid.

Long-Term Equity Incentive
Compensation. We maintain a 2004 Stock Option Plan, which was subsequently amended on November 9, 2006 and February 8, 2010, that provides for the grant of incentive stock options and non-qualified stock options that are exercisable
for shares of our common stock. We do not grant long-term equity incentives each year, but view this aspect of compensation to be a discretionary, equitable adjustment factor to be used periodically by our board of directors. A total of 300,000
shares of our common stock are authorized for option grants under this plan. As of June 26, 2010, we have 23,821 options available to grant under the plan.



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The plan is administered by our board of directors. Options may be exercised only to the extent they have
vested. In case of termination of employment or other service by reason of death, disability or normal or early retirement, or in the case of hardship or other special circumstances of an optionee holding options that have not vested, the board of
directors may, in its sole discretion, accelerate the time at which such option may be exercised.

In fiscal 2010, our named executive
officers described above as new executive officers were granted stock options that represented a material part of their compensation. These benefits were awarded with a purpose to attract, retain and motivate the key executive officers to create
stockholder value. For more information about these grants, see the 2010 Grants of Plan-Based Awards Table and the Outstanding Equity Awards at 2010 Fiscal Year-End Table below.

401(k) Plan. In order to promote retirement savings and their financial well-being, our employees, including management, are eligible to
participate in our 401(k) Retirement Savings Plan, a defined contribution retirement plan that complies with Section 401(k) of the Internal Revenue Code. Under the 401(k) plan, we provide matching contributions equal to 100% of the
participants eligible contributions for the first 5% of the participants earnings, subject to statutory limitations on the amount of the participants applicable earnings. However, due to our financial performance and desire to
conserve cash, on January 1, 2009, this matching contribution feature was suspended for all employees and has not been reinstated. In fiscal 2010, we did not provide a matching contribution to named executive officers.

Perquisites and Personal Benefits.We provide executive benefits and perquisites as denoted below to compete for executive talent and to promote
the well-being and financial security of our named executive officers. A description of the executive benefits and perquisites, and the costs associated with providing them for the named executive officers, is reflected in the supplemental All
Other Compensation table after the 2010 Summary Compensation Table below. We do not view perquisites as a significant component of our overall compensation package, but do believe they can be useful in conjunction with base salary
to attract and retain individuals in a competitive environment.



| |  |  | Executive Life Insurance
| | - |  | ------------------------



| |  |  | Financial Planning
| | - |  | ------------------



| |  |  | Discount on Purchases as Board Members
| | - |  | --------------------------------------

On April 1, 2009, it was announced that the Financial Planning perquisite would be discontinued for fiscal 2009 and future years. However, payments
will still be made for planning expenses associated with tax years prior to 2009.

For details on amounts paid for perquisites and personal
benefits, see the supplemental All Other Compensation table after the 2010 Summary Compensation Table below.

Executive officers also participate in other employee benefit plans available on a nondiscriminatory basis to other associates, including merchandise
discounts, and group health, life and disability coverage.

Pension Plans

The following is a summary of the pension plan in which our management participates. The pension plan is a traditional final average pay pension plan that
pays benefits on retirement based on an employees years of service and final average earnings over a consecutive 60-month period. In addition, because of Internal Revenue Code limitations on the amount of pension benefits that can be paid to
employees from qualified pension plans, our retirement program includes our Excess Pension Plan, a nonqualified plan that allows executives to receive all of the promised benefits under the pension plan, notwithstanding the Internal Revenue Code
limitations.

The following table shows the total monthly annuity benefit payable at normal retirement age from our Employees Pension
Plan, which we call the Qualified Plan, and our Excess Pension Plan, which we call the Nonqualified Plan. The monthly annuity benefit shown below represents the total benefits under both the Qualified Plan and the Nonqualified Plan. Under the
Qualified Plan, plan compensation is limited by Internal Revenue Code Section 401(a)(17). For calendar 2010, plan compensation is limited to $245,000.



|                       |           |                  |   |       |  |    |        |    |   |        |  |    |        |  |   |        |  |   |       
|---------------------- | --------- | ---------------- | - | ----- |  | -- | ------ | -- | - | ------ |  | -- | ------ |  | - | ------ |  | - | ------
|                       |           | Years of service
|Final average earnings |           | 5                |   | 10    |  | 15 |        | 20 |   | 30     |  | 40
|$                      | 200,000   |                  | $ | 1,585 |  | $  | 3,171  |    | $ | 4,757  |  | $  | 6,343  |  | $ | 9,514  |  | $ | 9,514 
|$                      | 350,000   |                  | $ | 2,836 |  | $  | 5,671  |    | $ | 8,507  |  | $  | 11,343 |  | $ | 17,014 |  | $ | 17,014
|$                      | 450,000   |                  | $ | 3,669 |  | $  | 7,338  |    | $ | 11,007 |  | $  | 14,676 |  | $ | 22,014 |  | $ | 22,014
|$                      | 550,000   |                  | $ | 4,502 |  | $  | 9,005  |    | $ | 13,507 |  | $  | 18,009 |  | $ | 27,014 |  | $ | 27,014
|$                      | 650,000   |                  | $ | 5,336 |  | $  | 10,671 |    | $ | 16,007 |  | $  | 21,343 |  | $ | 32,014 |  | $ | 32,014
|$                      | 750,000   |                  | $ | 6,169 |  | $  | 12,338 |    | $ | 18,507 |  | $  | 24,676 |  | $ | 37,014 |  | $ | 37,014
|$                      | 850,000   |                  | $ | 7,002 |  | $  | 14,005 |    | $ | 21,007 |  | $  | 28,009 |  | $ | 42,014 |  | $ | 42,014
|$                      | 950,000   |                  | $ | 7,836 |  | $  | 15,671 |    | $ | 23,507 |  | $  | 31,343 |  | $ | 47,014 |  | $ | 47,014
|$                      | 1,050,000 |                  | $ | 8,669 |  | $  | 17,338 |    | $ | 26,007 |  | $  | 34,676 |  | $ | 52,014 |  | $ | 52,014



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The benefits in the pension plan table for all of our officers at the Senior Vice-President level and higher
as of December 31, 2001 are calculated under a formula of 1.6% of final average earnings, plus an additional 0.4% of final average earnings in excess of a 35-year average Social Security taxable wage base, in each case, multiplied by service
limited to 30 years. For purposes of the pension plan, earnings include earnings reported to pension plan participants on Form W-2 but do not include long-term incentive payments, retention bonuses, reimbursements or other expense allowances, cash
and non-cash fringe benefits, moving expenses, distributions of nonqualified deferred compensation, welfare benefits, or any amounts contributed to any tax qualified profit sharing plan or cafeteria plan. Under the Qualified Plan, compensation was
limited to $245,000 as required by Section 401(a)(17) of the Internal Revenue Code of 1986. Benefits in excess of the maximum benefits payable under the Qualified Plan or accrued as the result of compensation in excess of the maximum amount
allowed under the Qualified Plan are payable under the Nonqualified Plan. As of June 26, 2010, the years of credited service for Mr. Williams, Mr. OConnell, Mr. Kratz, Mr. Johnson and Ms. Fultineer were 20, 4, 8,
11, and 5 years, respectively. The benefits listed in the pension plan table are the total benefits payable from the Qualified Plan and the Nonqualified Plan and are not subject to deduction for Social Security or other offset amounts. See
Note 9Benefit Programs in the notes to our consolidated financial statements included in this Form 10-K for details regarding the assumptions used to quantify the accrued benefits shown above.

Harry and David Employees Pension Plan

Our Employees Pension Plan provides the predecessor company employees, including management, who became our employees in connection with our
acquisition of Harry & David Operations Corp., with the same levels of benefit accruals that were available to the employees under the predecessor company Employees Pension Plan for 36 months following the date on which the 2004
Acquisition was completed (June 17, 2004). Subsequent to fiscal 2006, as noted above, we announced the approval of a freeze of the benefits provided under this plan, effective June 30, 2007. Assets attributable to the transferred employees were
transferred from the predecessor plan to our Qualified Plan on August 16, 2004, with a true-up transfer of final amounts on February 7, 2005. Participants who were employed by us or the predecessor company prior to the time of the
acquisition were fully vested in their pension benefits upon completion of the transaction.

The pension plan is currently underfunded. Our
required level of funding of this pension plan changes each year depending on the funded status of the pension plan and the actuarial valuation report provided by our actuaries. We fund our plan in accordance with minimum funding requirements, as
such, the timing of any future payments is subject to a number of factors and uncertainties and could change.

Excess Pension Plan

Our Excess Pension Plan provides benefits to participants of our Employees Pension Plan, including management, to the extent benefits
are limited by Sections 415 and 401(a)(17) of the Internal Revenue Code. Under this plan, accounts of the predecessor company employees who were transferred to us as of June 17, 2004 are paid in lump sum at the earlier of termination or
attainment of age 65. As noted above, subsequent to fiscal 2006 we froze the benefits provided under this plan, effective June 30, 2007. For more information about our pension plans, see the 2010 Pension Benefits Table below.

Severance Pay Plan and Other Severance Arrangements

In fiscal 2010, our named executive officers described above as former executive officers departed the company. Upon separation of service with us, these
former executive officers became entitled to severance payments in accordance with our Severance Pay Plan. These benefits represent a material part of the departed officers compensation in fiscal 2010. For further details on severance
compensations paid to the departed officers, see the footnotes to the supplemental All Other Compensation table after the 2010 Summary Compensation Table below, as well as the discussion on our Severance Pay Plan presented
below.

Mr. Kratz is a participant, and our named executive officers described above as former executive officers were participants, in
our Severance Pay Plan. Our other named executive officers do not participate in our Severance Pay Plan. Mr. Heyers severance arrangement is provided for in his employment agreement, which is described below. Messrs. Dunlap, Klein and
Reifenberger are each entitled upon an involuntary termination of employment for any reason other than death, disability or cause to receive twelve months of salary and health coverage continuation.

For qualifying terminations, our Severance Pay Plan provides severance equal to twelve months of salary continuation plus a full year of the
participants target bonus, if a bonus is paid that year. However, if the employee has less than three years of service at the time of qualifying termination, the employee shall instead receive six months of base pay, plus a prorated portion of
the bonus based on the aggregate amount of base salary if a bonus is paid out in that year. Severance benefits are payable in the event of an involuntary termination of employment for any reason other than death, disability, or for cause, or in the
event that an employee resigns following a relocation of the participants work location by more than 75 miles without the employees consent. During the severance period, if



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the former employee elects and remains eligible for health care benefits under the Consolidated Omnibus Budget Reconciliation Act of 1985, which we refer to as COBRA, we pay a portion of COBRA
premiums for the former employee equal to our portion of the health premiums paid for active employees. The plan also provides an outplacement benefit. Outplacement services will be provided to the employee through a company-approved professional
outplacement service. Reasonable costs for such services will be paid by us not to exceed 10% of the employees annual base pay or $20,000, whichever occurs first for up to six months following the employees qualifying termination. We
will also pay for reasonable and properly documented travel expenses incurred by the employee, not to exceed $3,000, to obtain such services if an approved outplacement service does not exist within a 75-mile radius of the employees residence.
Severance payments shall be paid on the same schedule as the employees former schedule (weekly or bi-monthly) until the employee obtains another source of income or the maximum severance benefits has been paid, whichever occurs first. In the
event that the employee obtains a position or has income at a lower rate of compensation (excluding unemployment benefits), we will continue payments for the difference. Cash and benefits continuation will begin immediately following the termination
date, subject to the revocation period contained in the severance agreement. For more information, refer to the Potential Payments and Benefits upon Termination of Employment disclosure below.

Liquidity Event Plan

On
February 18, 2005, we established a liquidity event award plan for each member of our senior management team who received stock options under the 2004 Stock Option Plan (see description above) as of February 18, 2005. Upon the plans
inception, the aggregate amount of all awards to senior management was equal to approximately $6,372,000 in future payments, or 7.5% of the portion of the proceeds from the sale of notes that was distributed on the closing date to our equity
sponsors as a return of capital. Currently, reflecting forfeitures, the aggregate amount of the award is approximately $6,034,100. The amount of each award, as a percentage of all awards, is proportional to the percentage of all of the options such
member was awarded as of February 18, 2005. The right to receive 20% of the award vested on June 17, 2005, an additional 20% of the award vested on June 17, 2006, and 5% vested quarterly thereafter, in each case, so long as the award
recipient is an employee of Harry & David Holdings, Inc. or its affiliates, on the vesting date. As of June 26, 2010, 100% of the award was vested. For more information about our liquidity event award plan and potential payments under
the plan, see our Potential Payments and Benefits upon Termination of Employment disclosure below.

Employment Agreements

We generally do not enter into employment agreements with our senior management. However, we have entered into an employment agreement with
Mr. Heyer, our Current Chairman of the Board and Chief Executive Officer, and Mr. Williams, our Former President and Chief Executive Officer.

Steven J. Heyer. We entered into an employment agreement and a letter agreement with Mr. Heyer on February 8, 2010. Both agreements set
forth the terms and conditions of Mr. Heyers employment with us. The term of both agreements is through February 8, 2015. Under the terms of his employment agreement, Mr. Heyer is entitled to an initial base salary of $500,000,
subject to review and upward (but not downward) adjustment at least annually. We agreed that Mr. Heyers principal residence shall remain in Atlanta, Georgia and, accordingly, we will pay for office space and an executive assistant. Also,
we will pay for Mr. Heyers first-class commercial air travel to and from our offices in Medford, Oregon and will provide him with accommodations and ground transportation while he is in Medford, Oregon. Mr. Heyers employment
agreement provides for reimbursement of legal expenses incurred by him in connection with the review and negotiation of the agreement. Under his employment agreement, Mr. Heyer was also granted options to purchase 118,282 and 63,409 shares of
our common stock. In addition, under Mr. Heyers letter agreement, we agreed to grant additional options to Mr. Heyer allowing him to (1) purchase one share of our common stock for every nine whole shares of common stock issued
by us to a newly-hired employee up to a total of 2,677 shares, and (2) purchase one share of our common stock for every 19 whole shares of common stock issued by us to a newly-hired employee up to a total of 1,268 shares. Mr. Heyer does
not participate in our annual cash incentive program. Also, Mr. Heyer will not receive benefits under any pension or severance plan. However, Mr. Heyer is eligible to participate in our standard employee benefits plans, fringe benefits and
expense reimbursement plans that are generally available to other senior executives and executive employees, as well as certain additional fringe benefits, including supplemental life insurance benefits.

If Mr. Heyer is terminated with or without cause or resigns for or without good reason, he is entitled to receive unpaid base salary accrued for
services rendered through the date of termination, any unreimbursed business expenses, and the dollar value of any vacation time accrued during the current calendar year but unused as of the date of termination. If Mr. Heyers employment
is terminated due to death or disability, he or his estate will be entitled to receive any unpaid base salary accrued for services rendered through the date of his death or disability, any unreimbursed business expenses, and the dollar value of all
vacation time accrued during the current calendar year but unused as of the date of death or disability. In the event of a change in control of the company, Mr. Heyer will be entitled to receive from us a cash bonus equal to the excess, if any,
of the value at the time of such change in control of his option to purchase 118,282 shares of our common stock, assuming an exercise price per share of $96.41 over the value at the time of the change in control of such option at the exercise price
set forth in the award agreement for such option.

In addition, Mr. Heyers letter agreement has a specific provision for liquidated
damages to be paid by Mr. Heyer in the event of termination by us for cause or termination by Mr. Heyer other than for good reason within the five-year period after the date of hire.



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According to this provision, Mr. Heyer will pay to us after such termination an
amount in cash equal to the product of (1) (x) the total number of shares of our common stock issued upon all exercise of his option to purchase 118,282 shares of our common stock at any time on or before the
30thday after the dates listed below divided by
(y) 118,282, and (2) the liquidated damages set forth below opposite the dates listed below:



|                   |  |                                                                                                   
|------------------ |  | --------------------------------------------------------------------------------------------------
|Liquidated Damages |  | Reference Date                                                                                    
|$10 million        |  | February 8, 2011                                                                                  
|$8 million         |  | February 8, 2012                                                                                  
|$6 million         |  | February 8, 2013                                                                                  
|$5.25 million      |  | May 8, 2013, reduced (but not below zero) by $750,000 on the
8thday of each third month
thereafter

If any payment under Mr. Heyers employment agreement would trigger an excise tax as a result of the
payment being considered contingent on a change in ownership or control of the company, any such payments will be reduced to the extent necessary to ensure that the payment will not be subject to the tax as an excess parachute payment or, if it
would result in a greater net payment to Mr. Heyer, he will be paid the full amount subject to the excise tax.

Under the terms of his
employment agreement, Mr. Heyer has also agreed to certain restrictions relating to competition, confidentiality and solicitation of our customers or employees.

William H. Williams. We entered into an employment agreement with Mr. Williams, our former President and Chief Executive Officer, on
June 17, 2004. The initial term of the employment agreement expired on June 17, 2008. After the initial term, Mr. Williams employment agreement was renewable by mutual consent for successive one-year periods. On April 16,
2009, Mr. Williams employment agreement renewed on its terms through June 17, 2010, except for the voluntary release of certain perquisites as previously discussed. Under the terms of his employment agreement, Mr. Williams was
entitled to an initial base salary of $567,600, subject to review and possible upward adjustment at least annually and a discretionary annual bonus (up to 140% of his base salary) as determined by the board. Mr. Williams was also entitled to
participate in our standard employee benefits plans, fringe benefits and expense reimbursement plans that were generally available to our other senior executives and executive employees, as well as certain additional fringe benefits. In addition, as
long as he remained Chief Executive Officer, Mr. Williams was entitled to serve on our board of directors.

If Mr. Williams was
terminated without cause or resigned for good reason, he was entitled to a severance payment equal to 100% of his then-applicable base salary for a period of 12 months, plus 100% of his target bonus, plus the dollar value of any vacation time

accrued but unused during the calendar year in which he was terminated. To the extent permissible under the specific plan terms, he was also
entitled to continue to participate in all of our welfare plans during the time he receives severance. If Mr. Williams voluntarily resigned at any time, or if we terminated Mr. Williams with cause, he was entitled to receive only any
unpaid base salary accrued for services rendered through the date of termination, plus the dollar value of vacation time accrued and unused during the calendar year in which he resigned or was terminated. If Mr. Williams employment was
terminated due to death or disability, he or his estate were entitled to receive any unpaid base salary accrued for services rendered through the end of the next calendar month succeeding his termination, plus the dollar value of vacation time
accrued and unused during the calendar year in which his employment was terminated.

If any payment under Mr. Williamss employment
agreement triggered an excise tax as a result of the payment being considered

contingent on a change in ownership or control of us, any such
payments were to be reduced to the extent necessary to ensure that the

payment would not be subject to the tax as an excess parachute payment,
or, if it would have resulted in a greater net payment to Mr. Williams, he would be paid the full amount subject to the excise tax.

Under the terms of the agreement, Mr. Williams also agreed to certain restrictions relating to competition, confidentiality and solicitation of our
customers or employees.

Mr. Williams separated from service with the company on February 8, 2010. For more information about the
separation payments and benefits received by Mr. Williams from us, see the supplemental All Other Compensation table after the 2010 Summary Compensation Table below and the Potential Payments and Benefits Upon
Termination of Employment or Change in Control section below.



41



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BOARD OF DIRECTORS REPORT

The board of directors has reviewed and discussed the foregoing Compensation Discussion and Analysis with Harry and Davids management, and based on
its review and discussions, the board of directors has recommended that the Compensation Discussion and Analysis be included in Harry and Davids annual report on Form 10-K for the fiscal year ended June 26, 2010.

Steven J. Heyer

Ellis B. Jones

George L. Majoros, Jr.



42



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##### Table of Contents

EXECUTIVE COMPENSATION

2010 SUMMARY COMPENSATION TABLE

The
following table provides information for fiscal 2010, 2009 and 2008 concerning the compensation of our principal executive and financial officers, former principal executive and financial officers, three most highly compensated executive officers
during fiscal 2010, and two most highly compensated former executive officers.



|                                                                                    |  |                |  |           |  |          |     |  |                    |  |                                                                          |  |                          |  |          
|----------------------------------------------------------------------------------- |  | -------------- |  | --------- |  | -------- | --- |  | ------------------ |  | ------------------------------------------------------------------------ |  | ------------------------ |  | ---------
|Name and Principal Position                                                         |  | FiscalYear (1) |  | Salary($) |  | Bonus($) |     |  | OptionAwards($)(2) |  | Change inPension Valueand NonqualifiedDeferredCompensationEarnings($)(4) |  | All OtherCompensation($) |  | Total($) 
|Steven J. HeyerChairman of the Board and Chief Executive Officer                    |  | 2010           |  | 181,818   |  |         |     |  | 9,445,328          |  |                                                                         |  | 30,040                   |  | 9,657,186
|                                                                                    |  |                |  |           |  |          |    
|Edward F. DunlapChief Financial Officer                                             |  | 2010           |  | 336,080   |  | 115,000  | (3) |  | 378,880            |  |                                                                         |  | 15,485                   |  | 845,445  
|                                                                                    |  |                |  |           |  |          |    
|Peter D. KratzExecutive Vice President, Operations                                  |  | 2010           |  | 358,436   |  |         |     |  |                   |  | 83,000                                                                   |  | 37,338                   |  | 478,774  
|                                                                                    |  | 2009           |  | 344,438   |  |         |     |  |                   |  | 53,000                                                                   |  | 48,375                   |  | 445,813  
|                                                                                    |  | 2008           |  | 365,000   |  |         |     |  |                   |  | 91,000                                                                   |  | 58,909                   |  | 514,909  
|Ross A. KleinExecutive Vice President, Chief Brand Officer                          |  | 2010           |  | 116,077   |  |         |     |  | 797,625            |  |                                                                         |  | 721                      |  | 914,423  
|                                                                                    |  |                |  |           |  |          |    
|Drew H. ReifenbergerExecutive Vice President, Chief Customer Officer                |  | 2010           |  | 116,077   |  |         |     |  | 574,290            |  |                                                                         |  | 6,759                    |  | 697,126  
|                                                                                    |  |                |  |           |  |          |    
|William H. WilliamsFormer President and Chief Executive Officer                     |  | 2010           |  | 357,905   |  |         |     |  |                   |  |                                                                         |  | 1,378,777                |  | 1,736,682
|                                                                                    |  | 2009           |  | 553,802   |  |         |     |  |                   |  | 754,000                                                                  |  | 125,659                  |  | 1,433,461
|                                                                                    |  | 2008           |  | 595,980   |  |         |     |  |                   |  | 1,406,000                                                                |  | 114,505                  |  | 2,116,485
|Stephen V. OConnellFormer Chief Financial Officer and Chief Administrative Officer |  | 2010           |  | 2,909     |  |         |     |  |                   |  | 13,000                                                                   |  | 285,744                  |  | 301,653  
|                                                                                    |  | 2009           |  | 471,000   |  |         |     |  |                   |  | 10,000                                                                   |  | 39,347                   |  | 520,347  
|                                                                                    |  | 2008           |  | 500,000   |  |         |     |  |                   |  | 36,000                                                                   |  | 37,087                   |  | 573,087  
|Rudd C. JohnsonFormer Executive Vice President, Human Resources                     |  | 2010           |  | 256,580   |  |         |     |  |                   |  | 122,000                                                                  |  | 440,159                  |  | 818,739  
|                                                                                    |  | 2009           |  | 306,938   |  |         |     |  |                   |  | 222,000                                                                  |  | 73,744                   |  | 602,682  
|                                                                                    |  | 2008           |  | 325,000   |  |         |     |  |                   |  | 240,000                                                                  |  | 78,824                   |  | 643,824  
|Cathy J. FultineerFormer Executive Vice President, Sales and Marketing              |  | 2010           |  | 146,080   |  |         |     |  |                   |  | 13,000                                                                   |  | 275,612                  |  | 434,692  
|                                                                                    |  | 2009           |  | 381,938   |  |         |     |  |                   |  | 25,000                                                                   |  | 25,193                   |  | 432,131  
|                                                                                    |  | 2008           |  | 405,000   |  |         |     |  |                   |  |                                                                         |  | 48,345                   |  | 453,345  



|(1) | For purposes of this table, fiscal 2010, fiscal 2009 and fiscal 2008 refer to the twelve-month periods ended June 26, 2010, June 27, 2009 and June 28,
2008, respectively, each of which consisted of 52 weeks. For those named executive officers who joined us in fiscal 2010, information for fiscal 2009 and fiscal 2008 is not presented. For further information, refer to Item 10. Directors,
Executive Officers and Corporate Governance within Part III of this Form 10-K.
|--- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



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|(2) | The amounts reported in the Option Awards column reflect the aggregate grant date fair value computed in accordance with Financial Accounting Standards
Board Accounting Standards Codification Topic 718 of the stock options granted during the reported years (please note that, in accordance with Securities and Exchange Commission guidance, we have recomputed the amounts reported in this column (and
the Total column) for fiscal 2009 and fiscal 2008 to conform to this manner of presentation). The assumptions used in determining these valuations are the same as those used in our financial statements. For fiscal 2010, fiscal 2009 and
fiscal 2008, those assumptions can be found in the notes to our consolidated financial statements included in this Form 10-K. See the 2010 Grants of Plan-Based Awards Table below for additional information regarding the stock options
awarded in fiscal 2010.
|--- | -----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



|(3) | Represents a sign-on bonus of $115,000 paid to Mr. Dunlap in his first year of employment. The first portion of the bonus in the amount of $50,000 was contingent
upon continued employment for a minimum of twelve months from the date of hire. The second portion of the bonus in the amount of $65,000 was contingent upon the purchase of a house or condominium in the Rogue Valley within twelve months of the date
of employment. At the time of this report, both requirements were met, and the bonus was fully paid.
|--- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



|(4) | In fiscal 2010, upon separation of service with us as discussed earlier, Ms. Fultineer and Messrs Williams and Johnson received pension payments. For further
details on pension payments received by our named executive officers, see the 2010 Pension Benefits Table below.
|--- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

The following represents the breakout of All Other Compensation totals listed above for each named executive officer for fiscal 2010:



|                     |  |                |      |  |                              |  |                           |  |                                 |  |        |     |  |        |          
|-------------------- |  | -------------- | ---- |  | ---------------------------- |  | ------------------------- |  | ------------------------------- |  | ------ | --- |  | ------ | ---------
|Name                 |  | Severance (1)$ |      |  | Executivelifeinsurance 
(2)$ |  | Group 
termlifeinsurance$ |  | COBRApremiumreimbursements(3)
$ |  | Other$ |     |  | Total$
|Steven J. Heyer      |  |               |      |  |                             |  | 1,095                     |  |                                |  | 28,945 | (4) |  | $      | 30,040   
|Edward F. Dunlap     |  |               |      |  |                             |  | 1,061                     |  | 3,828                           |  | 10,596 | (5) |  | $      | 15,485   
|Peter D. Kratz       |  |               |      |  | 34,731                       |  | 2,607                     |  |                                |  |       |     |  | $      | 37,338   
|Ross A. Klein        |  |               |      |  |                             |  | 97                        |  | 624                             |  |       |     |  | $      | 721      
|Drew H. Reifenberger |  |               |      |  |                             |  | 97                        |  | 6,662                           |  |       |     |  | $      | 6,759    
|William H. Williams  |  | 1,298,622      | (6)  |  | 75,087                       |  | 4,092                     |  |                                |  | 976    | (7) |  | $      | 1,378,777
|Stephen V. OConnell |  | 285,724        | (8)  |  |                             |  | 20                        |  |                                |  |       |     |  | $      | 285,744  
|Rudd C. Johnson      |  | 394,776        | (9)  |  | 43,189                       |  | 2,194                     |  |                                |  |       |     |  | $      | 440,159  
|Cathy J. Fultineer   |  | 268,783        | (10) |  | 6,026                        |  | 803                       |  |                                |  |       |     |  | $      | 275,612  



|(1) | Severance compensation to former executive officers includes salary continuation, insurance benefits coverage in coordination with COBRA and outplacement service
benefits. Salary continuation is presented on accrual basis and includes the portion that will be paid in the future years. Also, it includes the dollar value for vacation time accrued but unused as of the date of termination of employment.
|--- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



|(2) | Executive life insurance includes both the amount of insurance premiums and applicable gross-ups. The executive life insurance plan was suspended in fiscal 2009 and has
not been reinstated.
|--- | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



|(3) | Compensation for COBRA represents reimbursement for private health insurance premiums above the current cost of coverage executive officers have paid above employee
rates for benefit continuation prior to eligibility for our Flexible Benefit Plan.
|--- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



|(4) | Represents additional discount on purchases of our products as a board member of $63 and expenses for legal review of his employment agreement of $28,882.
|--- | ----------------------------------------------------------------------------------------------------------------------------------------------------------



|(5) | Represents relocation expense reimbursement.
|--- | --------------------------------------------



|(6) | Represents final vacation payout of $77,862 and severance benefits of $1,220,760, of which $305,190 was paid during fiscal 2010. The remaining amounts will be paid in
fiscal 2011 and fiscal 2012. Mr. Williams served as our President and Chief Executive Officer until his departure on February 8, 2010.
|--- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



|(7) | Represents additional discount on purchases of our products as a board member of $976.
|--- | --------------------------------------------------------------------------------------



|(8) | Represents final vacation payout of $12,800 and severance benefits of $272,924, of which $264,091 was paid during fiscal 2010. The remaining amounts will be paid in
fiscal year 2011. Mr. OConnell served as Chief Financial Officer and Chief Administrative Officer until his departure on June 30, 2009.
|--- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



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|(9) | Represents final vacation payout of $57,776 and severance benefits of $337,000, of which $61,273 was paid during fiscal year 2010. The remaining amounts will be paid in
equal monthly installments during fiscal year 2011. Mr. Johnson served as our Executive Vice President, Human Resources until his departure on April 8, 2010.
|--- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



|(10) | Represents final vacation payout of $107,658 and severance benefits of $161,125, of which $128,725 was paid during fiscal year 2010. The remaining amounts will be paid
in fiscal year 2011. Mrs. Fultineer served as our Executive Vice President, Sales and Marketing until her departure on November 28, 2009.
|---- | -----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



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2010 GRANTS OF PLAN-BASED AWARDS TABLE



|                     |  |           |              |                                                                 |              |                                                           |            |                                                         |              |                                                                  |           |                                           |            |                                              |  |   |  |         |  |        |  |          
|-------------------- |  | --------- | ------------ | --------------------------------------------------------------- | ------------ | --------------------------------------------------------- | ---------- | ------------------------------------------------------- | ------------ | ---------------------------------------------------------------- | --------- | ----------------------------------------- | ---------- | -------------------------------------------- |  | - |  | ------- |  | ------ |  | ---------
|Name                 |  | GrantDate |              | Estimated Possible PayoutsUnder Non-Equity IncentivePlan Awards |              | Estimated Future PayoutsUnder Equity IncentivePlan Awards |            | All OtherStockAwards:Numberof Sharesof Stockor Units(#) |              | All OtherOptionAwards:Number ofSecuritiesUnderlyingOptions(#)(2) |           | Exerciseor BasePrice ofOptionAwards($/Sh) |            | GrantDateFairValue ofStockandOptionAwards($)
|                     |  |           | Threshold($) |                                                                 | Target($)(1) |                                                           | Maximum($) |                                                         | Threshold($) |                                                                  | Target($) |                                           | Maximum($) |                                              |  |   |  |         |  |        | 
|Steven J. Heyer      |  | 2/8/2010  |              |                                                                |              |                                                          |            |                                                        |              |                                                                 |           |                                          |            |                                             |  |  |  | 118,282 |  | 150.00 |  | 7,449,400
|                     |  | 2/8/2010  |              |                                                                |              |                                                          |            |                                                        |              |                                                                 |           |                                          |            |                                             |  |  |  | 63,409  |  | 430.00 |  | 1,788,768
|                     |  | 2/18/2010 |              |                                                                |              |                                                          |            |                                                        |              |                                                                 |           |                                          |            |                                             |  |  |  | 2,677   |  | 150.00 |  | 170,819  
|                     |  | 2/18/2010 |              |                                                                |              |                                                          |            |                                                        |              |                                                                 |           |                                          |            |                                             |  |  |  | 1,268   |  | 430.00 |  | 36,341   
|Edward F. Dunlap     |  |          |              |                                                                |              | 195,000                                                   |            |                                                        |              |                                                                 |           |                                          |            |                                             |  |  |  |        |  |       |  |         
|                     |  | 8/10/2009 |              |                                                                |              |                                                          |            |                                                        |              |                                                                 |           |                                          |            |                                             |  |  |  | 8,000   |  | 150.00 |  | 378,880  
|Peter D. Kratz       |  |          |              |                                                                |              | 188,500                                                   |            |                                                        |              |                                                                 |           |                                          |            |                                             |  |  |  |        |  |       |  |         
|Ross A. Klein        |  | 2/18/2010 |              |                                                                |              |                                                          |            |                                                        |              |                                                                 |           |                                          |            |                                             |  |  |  | 12,500  |  | 150.00 |  | 797,625  
|Drew H. Reifenberger |  | 2/18/2010 |              |                                                                |              |                                                          |            |                                                        |              |                                                                 |           |                                          |            |                                             |  |  |  | 9,000   |  | 150.00 |  | 574,290  
|William H. Williams  |  |          |              |                                                                |              | 427,266                                                   |            |                                                        |              |                                                                 |           |                                          |            |                                             |  |  |  |        |  |       |  |         
|Stephen V. OConnell |  |          |              |                                                                |              | 204,800                                                   |            |                                                        |              |                                                                 |           |                                          |            |                                             |  |  |  |        |  |       |  |         
|Rudd C. Johnson      |  |          |              |                                                                |              | 168,500                                                   |            |                                                        |              |                                                                 |           |                                          |            |                                             |  |  |  |        |  |       |  |         
|Cathy J. Fultineer   |  |          |              |                                                                |              | 178,500                                                   |            |                                                        |              |                                                                 |           |                                          |            |                                             |  |  |  |        |  |       |  |         



|(1) | Represents target awards under our annual cash incentive compensation program, as further described in our Compensation Discussion and Analysis.
|--- | --------------------------------------------------------------------------------------------------------------------------------------------------



|(2) | Represent stock option awards granted to our named executive officers described above as new executive officers in connection with their employment by us. For further
details on stock option awards granted to new executive officers, see Compensation Discussion and Analysis  Long-Term Equity Incentive Compensation and related subheadings in our Compensation Discussion and Analysis.
|--- | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

For more information about our 2004 Stock Option Plan and grants made under this plan, see Compensation Discussion and
Analysis above and the Outstanding Equity Awards at 2010 Fiscal Year-End Table and related narrative below (there were no grants in fiscal 2008 or 2009 for these named executive officers). Certain of our named executive officers
are or were parties to employment agreements with us. For more information about these agreements, see Compensation Discussion and Analysis  Employment Agreements above.

OUTSTANDING EQUITY AWARDS AT 2010 FISCAL YEAR-END TABLE



|                     |  |                                                               |  |                                                                 |  |                                                                                         |  |                        |  |                     
|-------------------- |  | ------------------------------------------------------------- |  | --------------------------------------------------------------- |  | --------------------------------------------------------------------------------------- |  | ---------------------- |  | --------------------
|                     |  | Option Awards                                                
|Name                 |  | Number ofSecuritiesUnderlyingUnexercisedOptions(#)Exercisable |  | Number ofSecuritiesUnderlyingUnexercisedOptions(#)Unexercisable |  | Equity IncentivePlan Awards:Number
ofSecuritiesUnderlyingUnexercisedUnearned Options(#) |  | OptionExercisePrice($) |  | OptionExpirationDate
|Steven J. Heyer      |  | 118,282                                                       |  |                                                                |  |                                                                                        |  | 150.00                 |  | 2/8/2020            
|                     |  | 63,409                                                        |  |                                                                |  |                                                                                        |  | 430.00                 |  | 2/8/2020            
|                     |  | 2,677                                                         |  |                                                                |  |                                                                                        |  | 150.00                 |  | 2/18/2020           
|                     |  | 1,268                                                         |  |                                                                |  |                                                                                        |  | 430.00                 |  | 2/18/2020           
|Edward F. Dunlap     |  | 5,334                                                         |  | 2,666                                                           |  |                                                                                        |  | 150.00                 |  | 8/10/2019           
|Peter D. Kratz       |  | 558                                                           |  |                                                                |  |                                                                                        |  | 82.60                  |  | 6/17/2014           
|                     |  | 1,332                                                         |  | 333                                                             |  |                                                                                        |  | 190.00                 |  | 3/8/2017            
|Ross A. Klein        |  | 4,166                                                         |  | 8,334                                                           |  |                                                                                        |  | 150.00                 |  | 2/18/2020           
|Drew H. Reifenberger |  | 3,000                                                         |  | 6,000                                                           |  |                                                                                        |  | 150.00                 |  | 2/18/2020           
|William H. Williams  |  |                                                              |  |                                                                |  |                                                                                        |  |                       |  |                    
|Stephen V. OConnell |  |                                                              |  |                                                                |  |                                                                                        |  |                       |  |                    
|Rudd C. Johnson      |  |                                                              |  |                                                                |  |                                                                                        |  |                       |  |                    
|Cathy J. Fultineer   |  |                                                              |  |                                                                |  |                                                                                        |  |                       |  |                    



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Options granted in fiscal 2005 vest and become exercisable 20% on each of June 17, 2005, June 17, 2006, and 5% quarterly thereafter through June 17, 2009. Options granted in
fiscal 2007 vest and become exercisable 20% on each of June 17, 2007, June 17, 2008, and 5% quarterly thereafter through June 17, 2011. Options granted in fiscal 2010 will be vested and become exercisable 33% on each of
June 17, 2010, 2011 and 2012, respectively; except for the grants to Mr. Heyer, which vested immediately. Vesting of all unexercised options will accelerate upon a termination of employment (without cause) within one year following a
change of control (as defined in the relevant option agreements) of us, except for Messrs. Williams and OConnell, whose options would have accelerated immediately upon change of control. Shares issuable upon exercise of the options may be
either treasury shares or newly issued shares. Options granted under this plan expire 10 years after the date of grant.

2010 OPTION
EXERCISES AND STOCK VESTED TABLE



|                     |  |                                          |  |                               |  |                                         |  |                             
|-------------------- |  | ---------------------------------------- |  | ----------------------------- |  | --------------------------------------- |  | ----------------------------
|                     |  | Option Awards                            |  | Stock Awards                 
|Name                 |  | Number of SharesAcquired on 
Exercise(#) |  | Value Realized onExercise ($) |  | Number of SharesAcquired on 
Vesting(#) |  | Value Realized onVesting ($)
|Steven J. Heyer      |  |                                         |  |                              |  |                                        |  |                            
|Edward F. Dunlap     |  |                                         |  |                              |  |                                        |  |                            
|Peter D. Kratz       |  |                                         |  |                              |  |                                        |  |                            
|Ross A. Klein        |  |                                         |  |                              |  |                                        |  |                            
|Drew H. Reifenberger |  |                                         |  |                              |  |                                        |  |                            
|William H. Williams  |  |                                         |  |                              |  |                                        |  |                            
|Stephen V. OConnell |  |                                         |  |                              |  |                                        |  |                            
|Rudd C. Johnson (1)  |  | 874                                      |  | 47,546                        |  |                                        |  |                            
|Cathy J. Fultineer   |  |                                         |  |                              |  |                                        |  |                            



|(1) | In fiscal 2010, Mr. Rudd C. Johnson exercised options to purchase 874 shares of common stock, par value $0.01 per share, upon exercise of employee stock
options under our 2004 Stock Option Plan for an aggregate consideration of $72,192 in cash.
|--- | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



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2010 PENSION BENEFITS TABLE



|                         |  |                            |  |                                   |  |                                        |  |                                      
|------------------------ |  | -------------------------- |  | --------------------------------- |  | -------------------------------------- |  | -------------------------------------
|Name (1) (2)             |  | Plan Name                  |  | Number ofYearsCreditedService (#) |  | Present Value ofAccumulatedBenefit ($) |  | PaymentsDuring LastFiscal Year($) (3)
|Steven J. Heyer          |  | Qualified Plan Excess
Plan |  |                                 |  |                                      |  |                                    
|Edward F. Dunlap         |  | Qualified Plan Excess Plan |  |                                 |  |                                      |  |                                    
|Peter D. Kratz           |  | Qualified Plan Excess Plan |  | 88                                |  | 331,000218,000                         |  |                                    
|Ross A. Klein            |  | Qualified Plan Excess Plan |  |                                 |  |                                      |  |                                    
|Drew H. Reifenberger     |  | Qualified Plan Excess Plan |  |                                 |  |                                      |  |                                    
|William H. Williams      |  | Qualified Plan Excess Plan |  | 20                               |  | 2,380,000                             |  | 54,0002,448,373                      
|Stephen V. OConnell (4) |  | Qualified Plan Excess Plan |  | 4                                |  | 59,000                                |  |                                    
|Rudd C. Johnson          |  | Qualified Plan Excess Plan |  | 11                               |  | 736,000                               |  | 557,052                             
|Cathy J. Fultineer       |  | Qualified Plan Excess Plan |  | 5                                |  | 66,000                                |  | 73,306                              



|(1) | For more information about our pension plans, see Compensation Discussion and Analysis  Pension Plans and related subheadings in our
Compensation Discussion and Analysis.
|--- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



|(2) | There is no disclosure for Messrs. Heyer, Dunlap, Klein, and Reifenberger as our Qualified Plan and Excess Plan were frozen before those named executive officers
joined us.
|--- | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------



|(3) | Ms. Fultineer and Messrs. Williams, and Johnson have been fully paid for their Excess Plan at termination.
|--- | ----------------------------------------------------------------------------------------------------------



|(4) | Mr. OConnell did not participate in the Excess Plan.
|--- | -----------------------------------------------------

DEFERRED COMPENSATION

All of our
compensation plans that are subject to Section 409A of the Internal Revenue Code are intended to comply with such law. Should a plan be determined not to comply, however, we are not responsible for any additional tax or interest imposed on any
employee.

POTENTIAL PAYMENTS AND BENEFITS UPON TERMINATION OF EMPLOYMENT OR CHANGE IN CONTROL

Liquidity Event Plan

Under our liquidity
event award plan as described above in Compensation Discussion and Analysis, our named executive officers are entitled to certain payments. Under the plan, for Messrs. Williams and OConnell, a change of control was triggered upon
the happening of:



| |  |  | Wasserstein and Highfields collectively owning less than a majority of the total voting power of our voting stock and not having the power to elect or
appoint a majority of the members of our board of directors;
| | - |  | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | the sale or disposition of all or substantially all of our assets to someone other than Wasserstein and Highfields; or
| | - |  | ----------------------------------------------------------------------------------------------------------------------



| |  |  | our stockholders approving a plan of liquidation.
| | - |  | -------------------------------------------------

For all other members of management, a change of control means:



| |  |  | the acquisition by an individual, entity or group within the meaning of Section 13(d)(3) or 14(d)(2) of the Exchange Act of beneficial ownership
(within the meaning of Rule 13d-3 under the Exchange Act) of 50% or more of the combined voting power of our voting stock after giving effect to such acquisition, unless such individual, entity or group is us, any affiliate of Wasserstein or
Highfields, any member of management or his or her affiliates, any of our employee benefit plans or any combination of the foregoing;
| | - |  | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



48



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| |  |  | members of our current board of directors ceasing for any reason to constitute at least a majority of the board unless the election, or nomination for
election by our stockholders is approved by a vote of at least a majority of the directors then serving (excluding any such individual whose initial assumption of office occurs as a result of either an actual or threatened election contest or other
actual or threatened solicitation of proxies or consents);
| | - |  | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | we are merged or consolidated or reorganized into or with, or we sell or otherwise transfer all or substantially all of our assets to another
corporation or other legal entity, and, as a result of any such transaction, less than a majority of the combined voting power of the voting securities of such entity immediately after any such transaction is held in the aggregate by the holders of
our voting stock immediately prior to such transaction; or
| | - |  | -----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | the board or our stockholders approve our complete or substantial liquidation or dissolution.
| | - |  | ---------------------------------------------------------------------------------------------

Under their respective liquidity event award agreements, the awards payable to named executive officers were or are as follows: $2,056,740 payable to
Mr. Williams; $1,751,120 payable to Mr. OConnell; $289,100 payable to each of Mr. Johnson and Ms. Fultineer; and $174,038 to Mr. Kratz.

Award recipients will not be entitled to receive any vested portion of their awards unless by June 17, 2011: (1) a change of control (as so defined)
occurs; (2) the aggregate net sales proceeds in such change of control plus certain other distributions received by our equity sponsors exceeds a certain level; (3) we have available cash or, if applicable, non-cash consideration equal to
the aggregate of all awards; and (4) certain other conditions are met. Distributions in respect of the awards will be payable in cash or, in some circumstances, the non-cash consideration received in the change of control either at the time of
the change of control or, in some circumstances, at a later specified date.

If any payment under a liquidity award agreement would trigger an
excise tax as a result of the payment being considered contingent on a change in ownership or control of us, any such payments, at the request of the executive, will be reduced to the extent necessary to ensure that the payment will not be subject
to the tax as an excess parachute payment, or, if it would result in a greater net payment to the participant, the participant will be paid the full amount subject to the excise tax.

Other Potential Payments

The following
table presents information regarding payments that would be made to our named executive officers at, following or in connection with any termination or event (as described in the table) assuming the termination or event occurred on June 26,
2010. Messrs. Williams, OConnell, Johnson and Mrs. Fultineer are excluded from the table below because they each departed during fiscal 2010.



|                                                               |  |           |           |            |   |           |  |                  |         |           |   |         |  |   |        
|-------------------------------------------------------------- |  | --------- | --------- | ---------- | - | --------- |  | ---------------- | ------- | --------- | - | ------- |  | - | -------
|Event                                                          |  | S.J.Heyer |           | E.F.Dunlap |   | R.A.Klein |  | D.H.Reifenberger |         | P.D.Kratz
|Voluntary Termination by Named Executive Officer or Retirement |  |           |           |            |   |           |  |                  |         |           |   |         |  |   |        
|Base Salary                                                    |  | $         | 0         |            | $ | 0         |  | $                | 0       |           | $ | 0       |  | $ | 0      
|Pension
Payments(1)                                            |  |           |           |            |   |           |  |                  |         |           |   |         |  |   |        
|Qualified Plan                                                 |  |           | 0         |            |   | 0         |  |                  | 0       |           |   | 0       |  |   | 346,000
|Excess Plan                                                    |  |           | 0         |            |   | 0         |  |                  | 0       |           |   | 0       |  |   | 227,000
|Vacation(3)                                                    |  |           | 12,820    |            |   | 3,999     |  |                  | 2,243   |           |   | 0       |  |   | 31,296 
|                                                               |  |           |           |            |   |           |  |                  |         |           |   |         |  |   |        
|Total                                                          |  | $         | 12,820    |            | $ | 3,999     |  | $                | 2,243   |           | $ | 0       |  | $ | 604,296
|Termination for Cause by
Us(2)(3)                              |  |           |           |            |   |           |  |                  |         |           |   |         |  |   |        
|Base Salary                                                    |  |           | 0         |            |   | 0         |  |                  | 0       |           |   | 0       |  |   | 0      
|                                                               |  |           |           |            |   |           |  |                  |         |           |   |         |  |   |        
|Total                                                          |  | $         | 0         |            | $ | 0         |  | $                | 0       |           | $ | 0       |  | $ | 0      
|Termination by Us Without
Cause(2)(3)                          |  |           |           |            |   |           |  |                  |         |           |   |         |  |   |        
|Base Salary                                                    |  | $         | 0         |            | $ | 390,000   |  | $                | 350,000 |           | $ | 350,000 |  | $ | 377,000
|Other Severance Benefits                                       |  |           | 0         |            |   | 32,045    |  |                  | 28,345  |           |   | 38,357  |  |   | 38,357 
|                                                               |  |           |           |            |   |           |  |                  |         |           |   |         |  |   |        
|Total                                                          |  | $         | 0         |            | $ | 422,045   |  | $                | 378,345 |           | $ | 388,357 |  | $ | 415,357
|Disability(2)(3)                                               |  |           |           |            |   |           |  |                  |         |           |   |         |  |   |        
|Base Salary                                                    |  | $         | 200,000   |            | $ | 195,000   |  | $                | 175,000 |           | $ | 175,000 |  | $ | 188,500
|                                                               |  |           |           |            |   |           |  |                  |         |           |   |         |  |   |        
|Total                                                          |  | $         | 200,000   |            | $ | 195,000   |  | $                | 175,000 |           | $ | 175,000 |  | $ | 188,500
|Death(2)(3)                                                    |  |           |           |            |   |           |  |                  |         |           |   |         |  |   |        
|Executive Life Insurance                                       |  | $         | 0         |            | $ | 0         |  | $                | 0       |           | $ | 0       |  | $ | 754,000
|                                                               |  |           |           |            |   |           |  |                  |         |           |   |         |  |   |        
|Total                                                          |  | $         | 0         |            | $ | 0         |  | $                | 0       |           | $ | 0       |  | $ | 754,000
|Termination following a Change in Control                      |  |           |           |            |   |           |  |                  |         |           |   |         |  |   |        
|Cash
Bonus(4)                                                  |  | $         | 6,338,732 |            | $ | 0         |  | $                | 0       |           | $ | 0       |  | $ | 0      
|                                                               |  |           |           |            |   |           |  |                  |         |           |   |         |  |   |        
|Total                                                          |  | $         | 6,338,732 |            | $ | 0         |  | $                | 0       |           | $ | 0       |  | $ | 0      



|(1) | The Qualified Plan is currently restricted from paying lump sums because of the Pension Protection Act regulations regarding funding levels. Estimated lump sums shown
here are currently not available as a payment option. However, the election of the employee to receive monthly annuity payments could begin on the termination date.
|--- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



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|(2) | Pension benefits are also payable under these circumstances.
|--- | ------------------------------------------------------------



|(3) | Vacation benefits are also payable under these circumstances. Vacation value calculated based on total balance of hours employee had accrued at June 26, 2010.
|--- | --------------------------------------------------------------------------------------------------------------------------------------------------------------



|(4) | The terms of the change of control, stipulated in Mr. Heyers letter agreement, provide that in the event of the termination of employment in connection with
a change of control of Mr. Heyer, he would be entitled to receive a cash bonus equal to the excess, if any, of the value at the time of such change in control of his option to purchase 118,282 shares of our common stock, assuming an exercise
price per share of $96.41 over the value at the time of the change in control of such option at the exercise price set forth in the award agreement for such option.
|--- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

Other severance benefits include COBRA for 12 months and outplacement assistance. If annual cash incentives had been earned and employment requirements
met, these potential payments would have increased by the target annual cash incentive for each executive as previously described.

Disability
payments are made by our insurance carrier under the program available to all full time employees. The plan provides for payment to an individual of 50% of their average pay (including annual cash incentive), with a maximum benefit of $200,000 per
year.

Death benefits are equal to two times the executives annual salary and the premiums are paid by us. The payouts would be paid by
our insurance carrier. The plan was frozen in fiscal 2009; executive officers who joined us after fiscal 2009 are not eligible for this benefit.

For details related to the departure of our named executive officers described above as former executive officers and specific payments received by the
departed officers upon separation of service with us, see the footnotes to the supplemental All Other Compensation table after the 2010 Summary Compensation Table above.

DIRECTOR COMPENSATION

The members of our board of directors do not receive any compensation for their services.

COMPENSATION COMMITTEE INTERLOCKS AND INSIDER PARTICIPATION

We currently do not have a compensation committee. Executive compensation is determined by our board of directors, including our President and Chief
Executive Officer and our Chief Financial Officer. No compensation committee interlock existed during the year ended June 26, 2010. Currently, none of our executive officers have a relationship that would constitute an interlocking relationship
with executive officers or directors of another entity.



|ITEM 12. | SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT AND RELATED STOCKHOLDER MATTERS
|-------- | ----------------------------------------------------------------------------------------------

PRINCIPAL STOCKHOLDERS

The following
table and accompanying footnotes show information regarding the beneficial ownership of our common stock as of August 31, 2010 by (i) each person who is known by us to own beneficially more than 5% of our common stock; (ii) each of
our directors and named executive officers; and (iii) all current directors and the named executive officers, as a group.



50



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##### Table of Contents

We have determined beneficial ownership in accordance with the rules of the SEC. We believe that each
stockholder named in the table has sole voting and dispositive power for the shares shown as beneficially owned by them.



|                                                                                                 |  |                                             |  |                                           |  
|------------------------------------------------------------------------------------------------ |  | ------------------------------------------- |  | ----------------------------------------- | -
|                                                                                                 |  | Shares of Common StockBeneficially
Owned(1) |  | Percent of Common StockBeneficially Owned |  
|5% Stockholders:                                                                                 |  |                                             |  |                                           |  
|Wasserstein(2) Attn: George L. Majoros
1301 Avenue of the Americas
44th Floor
New York, NY 10019 |  | 650,000                                     |  | 52.7                                      | %
|Highfields(3) Attn: Craig Peskin
200 Clarendon Street
51st Floor
Boston, MA 02117                |  | 350,000                                     |  | 28.4                                      | %
|Executive Officers and Directors:                                                                |  |                                             |  |                                           |  
|Ellis B.
Jones(2)                                                                                |  | 650,000                                     |  | 52.7                                      | %
|George L. Majoros,
Jr.(2)                                                                        |  | 650,000                                     |  | 52.7                                      | %
|Steve
Heyer(4)                                                                                   |  | 185,636                                     |  | 15.1                                      | %
|Ed
Dunlap(5)                                                                                     |  | 2,666                                       |  | 0.2                                       | %
|Drew
Reifenberger(6)                                                                             |  | 3,000                                       |  | 0.2                                       | %
|Ross
Klein(7)                                                                                    |  | 4,166                                       |  | 0.3                                       | %
|Peter D.
Kratz(8)                                                                                |  | 5,462                                       |  | 0.4                                       | %
|William H.
Williams(9)                                                                           |  |                                             |  |                                           |  
|Stephen V.
OConnell(10)                                                                         |  |                                             |  |                                           |  
|All executive officers and directors as a
group(2),(4),(5),(6),(7),(8)                           |  | 849,114                                     |  | 68.9                                      | %



Percentages above are approximate and may not sum to total due to rounding.



|(1) | Unless otherwise indicated, the address for each stockholder is c/o Harry & David Holdings, Inc. 2500 South Pacific Highway, Medford, Oregon 97501.
|--- | ---------------------------------------------------------------------------------------------------------------------------------------------------



|(2) | Includes funds sponsored by Wasserstein, their affiliates and related entities. The 650,000 beneficially owned shares represent 30,266 shares of common stock
beneficially owned by USEP II Co-Investment Partners, LLC, 475,231 shares of common stock beneficially owned by U.S. Equity Partners II (U.S. Parallel), L.P., 19,072 shares of common stock beneficially owned by U.S. Equity Partners II, LP, 12,409
shares of common stock beneficially owned by Bear Creek Equity Partners, LLC, 113,022 shares of common stock beneficially owned by U.S. Equity Partners II (Offshore), LP. To the extent Messrs. Jones and Majoros are designated to beneficially own the
shares as a result of their positions as Chief Executive Officer and President and Chief Operating Officer, respectively, of Wasserstein & Co., LP, Messrs. Jones and Majoros, Jr. disclaim beneficial ownership of the shares (other than, in
the case of Mr. Majoros, Jr., his pecuniary interest in 1,816 shares).
|--- | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



|(3) | Includes funds sponsored by Highfields and their affiliates. Represents 39,176 shares of common stock beneficially owned by Highfields Capital I LP, 92,476 shares of
common stock beneficially owned by Highfields Capital II LP and 218,348 shares of common stock beneficially owned by Highfields Capital III LP. Messrs. Jonathon S. Jacobson and Richard L. Grubman hold investment and voting power over the shares held
by Highfields.
|--- | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



|(4) | Mr. Heyer was granted options to purchase 185,636 shares of our common stock under a Non-Qualified Stock Option Agreement. As of June 26, 2010, Mr. Heyer
is a beneficial holder of 185,636 shares that are exercisable.
|--- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



|(5) | Mr. Dunlap was granted options to purchase 8,000 shares of our common stock under a Non-Qualified Stock Option Agreement. As of June 26, 2010, Mr. Dunlap
is a beneficial holder of 2,666 shares that are exercisable.
|--- | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



|(6) | Mr. Reifenberger was granted options to purchase 9,000 shares of our common stock under a Non-Qualified Stock Option Agreement. As of June 26, 2010,
Mr. Reifenberger is a beneficial holder of 3,000 shares that are exercisable.
|--- | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



|(7) | Mr. Klein was granted options to purchase 12,500 shares of our common stock under a Non-Qualified Stock Option Agreement. As of June 26, 2010, Mr. Klein
is a beneficial holder of 4,166 shares that are exercisable.
|--- | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



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##### Table of Contents

|(8) | Mr. Kratz was granted options to purchase 3,896 shares of our common stock under a Non-Qualified Stock Option Agreement. As of June 26, 2010, Mr. Kratz
is a beneficial holder of 5,462 shares, of which 1,673 represents stock option exercises through June 26, 2010, 1,973 represents options that are exercisable and also includes 1,816 shares held indirectly through Mr. Kratz
participation in Bear Creek Equity Partners Funds.
|--- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



|(9) | As of June 26, 2010, Mr. Williams, our former President and Chief Executive Officer is a beneficial holder of 17,004 shares, of which 12,161 represents stock
option exercises and 4,843 shares indirectly held by Mr. Williams.
|--- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



|(10) | As of June 26, 2010, Mr. OConnell, our former Chief Financial Officer and Chief Administrative Officer is a beneficial holder of 13,365 shares, of which
10,338 represents stock option exercises and 3,027 shares held indirectly through Mr. OConnells participation in the Wasserstein Equity Partners Fund.
|---- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

EQUITY COMPENSATION PLAN INFORMATION SUMMARY

The table below sets forth information regarding our Equity Compensation Plans as of June 26, 2010:



|                                                           |  |                                                                                             |  |                                                                             |        |                                                                                                                                          |       
|---------------------------------------------------------- |  | ------------------------------------------------------------------------------------------- |  | --------------------------------------------------------------------------- | ------ | ---------------------------------------------------------------------------------------------------------------------------------------- | ------
|Plan Category                                              |  | Number of securities tobe issued upon exerciseof outstanding options,warrants
and rights(a) |  | Weighted-averageexercise price ofoutstanding options,warrants and
rights(b) |        | Number of securitiesremaining available forfuture issuance underequity
compensationplans (excludingsecurities reflected incolumn (a))(c)
|Equity Compensation Plans approved by security holders     |  | 242,010                                                                                     |  | $                                                                           | 223.46 |                                                                                                                                          | 23,821
|Equity Compensation Plans not approved by security holders |  |                                                                                            |  |                                                                             |       |                                                                                                                                          |      
|                                                           |  |                                                                                             |  |                                                                             |        |                                                                                                                                          |       
|Total                                                      |  | 242,010                                                                                     |  | $                                                                           | 223.46 |                                                                                                                                          | 23,821



|ITEM 13. | CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS, AND DIRECTOR INDEPENDENCE
|-------- | -------------------------------------------------------------------------

MANAGEMENT AGREEMENT

In connection with
the 2004 Acquisition, the Company entered into an agreement with Wasserstein, on behalf of Wasserstein and Highfields, to pay Wasserstein and Highfields an aggregate fee of up to $1,000 annually plus expenses for financial management, consulting and
advisory services. To the extent the fee is not paid in any year, it will be accrued. Under our management agreement, the Company has also agreed to engage Wasserstein as an advisor to the Company in connection with any material financing
transaction, asset acquisitions or dispositions or any direct or indirect change of control of the Company. Upon consummation of any such transaction, the Company will pay Wasserstein a customary transaction fee for such advisory services.



52



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##### Table of Contents

OTHER TRANSACTIONS

From time to time in the ordinary course of business, we may enter into transactions with entities in which one or both of our equity sponsors have an
interest. Any such transaction would be subject to compliance with the covenants contained in the indenture governing the Senior Notes and our revolving credit facility. We anticipate that any such transaction would be on arms length terms. In
addition, we have entered into an employment agreement with two of our executive officers as described in Item 11Executive CompensationEmployment Agreements. We may also from time to time indemnify executive officers and
directors for actions taken in their capacities as such.

DIRECTOR INDEPENDENCE

Currently, because we are a privately-held company, we are not subject to the reporting requirements of Section 13(a) or Section 15(a) of the
Exchange Act, and our equity securities are not listed on a national securities exchange, we are not required, and we do not have any independent directors.



|ITEM 14. | PRINCIPAL ACCOUNTING FEES AND SERVICES
|-------- | --------------------------------------

PRINCIPAL ACCOUNTANT FEES AND SERVICES

On November 6, 2009, our Board of Directors voted to engage PricewaterhouseCooper LLP as our new independent auditor for the quarterly review of
periods ended December 26, 2009 and March 27, 2010 and the year ended June 26, 2010.

Ernst & Young LLP was our
independent registered public accounting firm for the fiscal year ended June 27, 2009 and for the quarter ended September 26, 2009.

The aggregate fees for professional services rendered by our independent auditors in fiscal 2010 and fiscal 2009 are shown in the table below (in actual
dollars):



|                   |  |             |         |     |             |   |        
|------------------ |  | ----------- | ------- | --- | ----------- | - | -------
|                   |  | Fiscal 2010 |         |     | Fiscal 2009
|Audit fees         |  | $           | 678,973 | (1) |             | $ | 863,289
|Audit-related fees |  |             |        |     |             |   | 118,320
|Tax fees           |  |             |        |     |             |   | 2,419  
|                   |  |             |         |     |             |   |        
|Total              |  | $           | 678,973 |     |             | $ | 984,028
|                   |  |             |         |     |             |   |        



|(1) | Includes services of $91,973 rendered by Ernst & Young LLP for quarterly review of the period ended September 26, 2009 and transitional services; and
services of $587,000 rendered by PricewaterhouseCoopers LLP for quarterly reviews of the periods ended December 26, 2009 and March 27, 2010 and annual audit fees for the year ended June 26, 2010.
|--- | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

The nature of each category of fees is described below:

Audit fees consist of fees for professional services for the annual audit of our consolidated financial statements and review of our
quarterly reports on Form 10-Q and accounting consultation related to the audit.

Audit-related fees consist of fees for
professional services related to our acquisitions and divestitures. For fiscal 2009, audit-related fees were primarily comprised of professional services associated with our acquired businesses.

Tax fees consist primarily of fees for tax advice.

The Board of Directors, acting as the Audit Committee, approves all audit, audit-related services and tax services provided by PricewaterhouseCoopers
LLP. Any services provided by PricewaterhouseCoopers LLP that are not specifically included within the scope of the audit must be pre-approved by the audit committee in advance of any engagement. The Board of Directors has determined that the
services PricewaterhouseCoopers LLP provided do not impair its independence from us.



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PART IV



|ITEM 15. | EXHIBITS, FINANCIAL STATEMENT, AND FINANCIAL STATEMENT SCHEDULES
|-------- | ----------------------------------------------------------------

(a) Report of Independent Registered Public Accounting Firm

Consolidated Balance Sheets

Consolidated Statements of Operations

Consolidated Statements of Stockholders Equity (Deficit)

Consolidated Statements of Cash Flows

Notes to Consolidated Financial Statements

(b) Exhibits Index



|            |  |                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
|----------- |  | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
|Exhibit No. |  | Description of exhibit                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      
|            | 
|2.1**      |  | Stock Purchase Agreement, dated as of April 1, 2004, among Pear Acquisition, Inc. (now known as Harry & David Holdings, Inc.), Yamanouchi Consumer, Inc., Yamanouchi
Pharmaceutical Co., Ltd. and Yamanouchi U.S. Holding Inc. Relating to the Purchase and Sale of 100% of the Common Stock of Bear Creek Corporation (now known as Harry & David Operations Corp.) (Filed as Exhibit 2.1 to Harry & David Holdings,
Inc.s Registration Statement on Form S-1 (File No. 333-127173) and incorporated herein by reference)                 
|            | 
|2.2        |  | Letter, dated June 17, 2004, amending the Stock Purchase Agreement among Pear Acquisition, Inc. (now known as Harry & David Holdings, Inc.), Yamanouchi Consumer, Inc.,
Yamanouchi Pharmaceutical Co., Ltd. and Yamanouchi U.S. Holding Inc. Relating to the Purchase and Sale of 100% of the Common Stock of Bear Creek Corporation (now known as Harry & David Operations Corp.) (Filed as Exhibit 2.2 to Harry & David
Holdings, Inc.s Registration Statement on Form S-1 (File No. 333-127173) and incorporated herein by reference)   
|            | 
|2.3        |  | Letter, dated October 11, 2004, amending the Stock Purchase Agreement among Pear Acquisition, Inc. (now known as Harry & David Holdings, Inc.), Yamanouchi Consumer, Inc.,
Yamanouchi Pharmaceutical Co., Ltd. and Yamanouchi U.S. Holding Inc. Relating to the Purchase and Sale of 100% of the Common Stock of Bear Creek Corporation (now known as Harry & David Operations Corp.) (Filed as Exhibit 2.3 to Harry & David
Holdings, Inc.s Registration Statement on Form S-1 (File No. 333-127173) and incorporated herein by reference)
|            | 
|2.4        |  | Purchase Agreement, dated as of March 30, 2007, among Harry & David Operations Corp., Bear Creek Direct Marketing, Inc., Jackson & Perkins Operations, Inc., J&P
Acquisition Inc. and Donald Hachenberger and Glenda Hachenberger (Filed as Exhibit 2.1 to Harry & David Holdings, Inc.s Quarterly Report on Form 10-Q filed on May 15, 2007 and incorporated herein by reference)                                                                                                                                                         
|            | 
|2.5        |  | Asset Purchase Agreement, dated as of March 30, 2007 between Bear Creek Operations, Inc. and J&P Acquisition Inc. (Filed as Exhibit 2.3 to Harry & David Holdings,
Inc.s Quarterly Report on Form 10-Q filed on May 15, 2007 and incorporated herein by reference)                                                                                                                                                                                                                                                                         
|            | 
|2.6        |  | Purchase Agreement, dated as of April 10, 2007 between Bear Creek Operations, Inc. and J&P Acquisition Inc. (Filed as Exhibit 2.2 to Harry & David Holdings, Inc.s
Quarterly Report on Form 10-Q filed on May 15, 2007 and incorporated herein by reference)                                                                                                                                                                                                                                                                               
|            | 
|2.7        |  | First Amendment to Asset Purchase Agreement, dated as of April 17, 2007, among Jackson & Perkins Operations, Inc., Wasco Real Properties I, LLC and Wasco Real Properties
II, LLC (Filed as Exhibit 2.4 to Harry & David Holdings, Inc.s Quarterly Report on Form 10-Q filed on May 15, 2007 and incorporated herein by reference)                                                                                                                                                                                                         
|            | 
|3.1        |  | Harry & David Holdings, Inc. Amended and Restated Certificate of Incorporation (Filed as Exhibit 3.3 to Harry & David Operations Corp.s Registration Statement on Form
S-4 (File No. 333-128870) and incorporated herein by reference)                                                                                                                                                                                                                                                                                                     
|            | 
|3.2        |  | Harry & David Holdings, Inc. Certificate of Amendment to Amended and Restated Certificate of Incorporation (Filed as Exhibit 3.4 to Harry & David Operations Corp.s
Registration Statement on Form S-4 (File No. 333-128870) and incorporated herein by reference)                                                                                                                                                                                                                                                                         
|            | 
|3.3        |  | Harry & David Holdings, Inc. Certificate of Amendment to Amended and Restated Certificate of Incorporation (Filed as Exhibit 3.5 to Harry & David Operations Corp.s
Registration Statement on Form S-4 (File No. 333-128870) and incorporated herein by reference)                                                                                                                                                                                                                                                                         



54



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##### Table of Contents

|            |  |                                                                                                                                                                                                                                                                                                                                                                                                                     
|----------- |  | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
|Exhibit No. |  | Description of exhibit                                                                                                                                                                                                                                                                                                                                                                                              
|            | 
|3.4        |  | Bear Creek Orchards, Inc. Certificate of Incorporation (Filed as Exhibit 3.8 to Harry & David Operations Corp.s Registration Statement on Form S-4 (File No. 333-128870)
and incorporated herein by reference)                                                                                                                                                                                                     
|            | 
|3.5        |  | Harry and David Articles of Incorporation (Filed as Exhibit 3.9 to Harry & David Operations Corp.s Registration Statement on Form S-4 (File No. 333-128870) and
incorporated herein by reference)                                                                                                                                                                                                                  
|            | 
|3.6        |  | Harry & David Holdings, Inc. Bylaws (Filed as Exhibit 3.15 to Harry & David Operations Corp.s Registration Statement on Form S-4 (File No. 333-128870) and incorporated
herein by reference)                                                                                                                                                                                                                       
|            | 
|3.7        |  | Bear Creek Orchards, Inc. Bylaws (Filed as Exhibit 3.18 to Harry & David Operations Corp.s Registration Statement on Form S-4 (File No. 333-128870) and incorporated herein
by reference)                                                                                                                                                                                                                          
|            | 
|3.8        |  | Harry and David Bylaws (Filed as Exhibit 3.19 to Harry & David Operations Corp.s Registration Statement on Form S-4 (File No. 333-128870) and incorporated herein by
reference)                                                                                                                                                                                                                                    
|            | 
|4.1        |  | Indenture among Bear Creek Corporation (now known as Harry & David Operations Corp.) and each of the Guarantors party thereto and Wells Fargo Bank, National Association, as
trustee, dated as of February 25, 2005 (Filed as Exhibit 4.2 to Harry & David Holdings, Inc.s Registration Statement on Form S-1 (File No. (333-127173) and incorporated herein by reference)                                         
|            | 
|4.2        |  | Form of Notes (included in Exhibit 4.1)                                                                                                                                                                                                                                                                                                                                                                             
|            | 
|4.3        |  | Form of Guarantee (included in Exhibit 4.1)                                                                                                                                                                                                                                                                                                                                                                         
|            | 
|4.4        |  | First Supplemental Indenture (relating to the Indenture dated as of February 25, 2005) dated as of November 30, 2007, by and among Harry and David, as Successor, each of
the other Guarantors thereto, and Wells Fargo Bank, National Association, as Trustee (Filed as Exhibit 10.1 to Harry & David Holdings, Inc.s Form 10-Q (File No. 333-127173) dated February 2, 2008 and incorporated herein by reference)
|            | 
|10.1       |  | Employment Agreement, dated as of June 17, 2004, by and between Bear Creek Corporation (now known as Harry & David Operations Corp.) and William H. Williams (Filed as
Exhibit 10.3 to Harry & David Holdings, Inc.s Registration Statement on Form S-1 (File No. 333-127173) and incorporated herein by reference)                                                                                                
|            | 
|10.2       |  | Form of Liquidity Event Award Agreement (Filed as Exhibit 10.7 to Harry & David Operations Corp.s Registration Statement on Form S-4 (File No. 333-128870) and incorporated
herein by reference)                                                                                                                                                                                                                   
|            | 
|10.3       |  | Liquidity Event Award Agreement for William H. Williams (Filed as Exhibit 10.8 to Harry & David Operations Corp.s Registration Statement on Form S-4 (File No. 333-128870)
and incorporated herein by reference)                                                                                                                                                                                                   
|            | 
|10.4       |  | Liquidity Event Award Agreement for Stephen V. OConnell (Filed as Exhibit 10.9 to Harry & David Operations Corp.s Registration Statement on Form S-4 (File No.
333-128870) and incorporated herein by reference)                                                                                                                                                                                                  
|            | 
|10.5       |  | Form of Incentive Stock Option Agreement (Filed as Exhibit 10.10 to Harry & David Operations Corp.s Registration Statement on Form S-4 (File No. 333-128870) and
incorporated herein by reference)                                                                                                                                                                                                                 
|            | 
|10.6       |  | Form of Non-Qualified Stock Option Agreement (Filed as Exhibit 10.11 to Harry & David Operations Corp.s Registration Statement on Form S-4 (File No. 333-128870) and
incorporated herein by reference)                                                                                                                                                                                                             
|            | 
|10.7       |  | Non-Qualified Stock Option Agreement for William H. Williams (Filed as Exhibit 10.12 to Harry & David Operations Corp.s Registration Statement on Form S-4 (File No.
333-128870) and incorporated herein by reference)                                                                                                                                                                                             
|            | 
|10.8       |  | Non-Qualified Stock Option Agreement for Stephen V. OConnell (Filed as Exhibit 10.13 to Harry & David Operations Corp.s Registration Statement on Form S-4 (File No.
333-128870) and incorporated herein by reference)                                                                                                                                                                                            
|            | 
|10.9       |  | Form of Severance Pay Plan (Filed as Exhibit 10.14 to Harry & David Operations Corp.s Registration Statement on Form S-4 (File No. 333-128870) and incorporated herein by
reference)                                                                                                                                                                                                                               



55



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##### Table of Contents

|            |  |                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
|----------- |  | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
|Exhibit No. |  | Description of exhibit                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        
|            | 
|10.10      |  | Harry & David Operations Corp.s Excess Pension Plan (Filed as Exhibit 10.1 to Harry & David Corp.s Form 8-K (File No. 333-128870) dated August 1, 2006 and
incorporated herein by reference)                                                                                                                                                                                                                                                                                                                                                                                
|            | 
|10.11      |  | Amended and Restated 2004 Stock Option Plan (Filed as Exhibit 99.6 to Harry & David Holdings, Inc.s Form 8-K filed on February 10, 2010 and incorporated herein
by reference)                                                                                                                                                                                                                                                                                                                                                                                                
|            | 
|10.12      |  | Employment offer letter, dated as of August 10, 2009, by and between Harry & David Holdings, Inc. and Edward F. Dunlap (Filed as Exhibit 10.1 to Harry & David Holdings
Inc.s Form 8-K dated August 10, 2009 and incorporated herein by reference.)                                                                                                                                                                                                                                                                                                                          
|            | 
|10.13      |  | Employment agreement, dated as of February 8, 2010, by and between Harry & David Holdings, Inc. and Steven J. Heyer (Filed as Exhibit 99.2 to Harry & David Holding
Inc.s Form 8-K dated February 12, 2010 and incorporated herein by reference)                                                                                                                                                                                                                                                                                                                             
|            | 
|10.14      |  | Non-Qualified Stock Option Agreement, dated February 8, 2010 (the First Option Agreement), by and between Harry & David Holdings, Inc. and Steven J. Heyer
(Filed as Exhibit 99.3 to Harry & David Holding Inc.s Form 8-K dated February 12, 2010 and incorporated herein by reference)                                                                                                                                                                                                                                                                                    
|            | 
|10.15      |  | Non-Qualified Stock Option Agreement, dated February 8, 2010 (the Second Option Agreement), dated as of February 8, 2010, by and between Harry & David Holdings,
Inc. and Steven J. Heyer (Filed as Exhibit 99.4 to Harry & David Holding Inc.s Form 8-K dated February 12, 2010 and incorporated herein by reference)                                                                                                                                                                                                                                                     
|            | 
|10.16      |  | Letter Agreement, dated as of February 8, 2010, by and between Harry & David Holdings, Inc. and Steven J. Heyer (Filed as Exhibit 99.5 to Harry & David Holding Inc.s
Form 8-K dated February 12, 2010 and incorporated herein by reference)                                                                                                                                                                                                                                                                                                                                 
|            | 
|10.17      |  | Consent and Third Amendment to Credit Agreement, dated as of July 7, 2010, by and among Harry and David (as successor to Harry & David Operations Corp.), as Borrower, Harry
& David Holdings, Inc. and certain subsidiaries of Holdings, as Guarantors, certain lender party thereto, UBS AG, Stamford Branch, as Administrative Collateral Agent and as Administrative Agent for the Lenders, and GMAC Commercial Finance LLC,
as Collateral Agent. (Filed as Exhibit 10.1 to Harry & David Holding Incs Form 8-K dated July 10, 2010 and incorporated herein by reference)
|            | 
|21.1       |  | List of Subsidiaries                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          
|            | 
|31.1        |  | Certification of the Chief Executive Officer required by Rule 13a-14(a) of the Securities Exchange Act of 1934                                                                                                                                                                                                                                                                                                                                                                                                                                                                
|            | 
|31.2        |  | Certification of Principal Financial Officer required by Rule 13a-14(a) of the Securities Exchange Act of 1934                                                                                                                                                                                                                                                                                                                                                                                                                                                                
|            | 
|32.1        |  | Certification of the President and Chief Executive Officer and the Chief Financial Officer required by Rule 13a-14(b) under the Securities Exchange Act of 1934 and 18 U.S.C. §
1350.                                                                                                                                                                                                                                                                                                                                                                                         



|** | The Stock Purchase Agreement submitted as Exhibit 2.1 contains a list briefly identifying the contents of all omitted disclosure schedules. The Company undertakes to
furnish supplementally a copy of any omitted disclosure schedules to the Securities and Exchange Commission upon request.
|-- | -----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| | Previously filed
|- | ----------------



|(c) | The following Financial Statement Schedules of Harry & David Holdings, Inc. are included in our consolidated financial statements. Included in this Form 10-K.
Schedules not referenced are inapplicable or not required.
|--- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

Valuation and Qualifying Accounts

Consolidating Financial Statements required by Rule 3-10 of Regulation S-X



56



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##### Table of Contents

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, Harry & David Holdings, Inc. has caused this report to be signed on its
behalf by the undersigned, thereunto duly authorized.

HARRY & DAVID HOLDINGS, INC.



|                                                                 
|-----------------------------------------------------------------
|                                                                 
|/s/ Steven J. Heyer                                              
|Steven J. Heyer Chairman of
the Board and Chief Executive Officer

Date: September 16, 2010

Pursuant to the requirements of the Securities and Exchange Act of 1934, this Annual Report has been signed by the following persons on behalf of the
Registrant and in the capacities and the dates indicated.



|                                                  |  |                                                           |  |                   
|------------------------------------------------- |  | --------------------------------------------------------- |  | ------------------
|Signature                                         |  | Title                                                     |  | Date              
|                                                  |  |                                                          
|/s/ Steven J. Heyer
Steven J. Heyer               |  | Chairman of the Board and Chief Executive Officer         |  | September 16, 2010
|                                                  |  |                                                          
|/s/ Edward F. Dunlap
Edward F. Dunlap             |  | Chief Financial Officer (Principal Financial Officer)     |  | September 16, 2010
|                                                  |  |                                                          
|/s/ Bernard Colpitts
Bernard Colpitts             |  | Vice President, Controller (Principal Accounting Officer) |  | September 16, 2010
|                                                  |  |                                                          
|/s/ Ellis B. Jones
Ellis B. Jones                 |  | Director                                                  |  | September 16, 2010
|                                                  |  |                                                          
|/s/ George L. Majoros, Jr.
George L. Majoros, Jr. |  | Director                                                  |  | September 16, 2010



---

##### Table of Contents

HARRY & DAVID HOLDINGS, INC.

INDEX TO CONSOLIDATED FINANCIAL STATEMENTS



|                                                          |  |    
|--------------------------------------------------------- |  | ---
|Reports of Independent Registered Public Accounting Firms |  | F-2
|                                                          | 
|Audited Consolidated Financial Statements                 |  |    
|                                                          | 
|Consolidated Balance Sheets                               |  | F-4
|                                                          | 
|Consolidated Statements of Operations                     |  | F-5
|                                                          | 
|Consolidated Statements of Stockholders Equity (Deficit) |  | F-6
|                                                          | 
|Consolidated Statements of Cash Flows                     |  | F-7
|                                                          | 
|Notes to Consolidated Financial Statements                |  | F-8



F-1



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##### Table of Contents

REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

The Board of Directors and Stockholders

Harry & David Holdings, Inc.

In our
opinion, the accompanying consolidated balance sheet and the related consolidated statements of operations, stockholders equity (deficit), and cash flows present fairly, in all material respects, the financial position of Harry &
David Holdings, Inc. and its subsidiaries (the Company) at June 26, 2010, and the results of their operations and their cash flows for the year then ended in conformity with accounting principles generally accepted in the United States of
America. These financial statements are the responsibility of the Companys management. Our responsibility is to express an opinion on these financial statements based on our audit. We conducted our audit of these statements in accordance with
the standards of the Public Company Accounting Oversight Board (United States). Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the financial statements are free of material misstatement. An
audit includes examining, on a test basis, evidence supporting the amounts and disclosures in the financial statements, assessing the accounting principles used and significant estimates made by management, and evaluating the overall financial
statement presentation. We believe that our audit provides a reasonable basis for our opinion.



/s/ PricewaterhouseCoopers LLP


Seattle, Washington

September 15, 2010



F-2



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##### Table of Contents

REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

The Board of Directors and Stockholders

Harry & David Holdings, Inc.

We have
audited the accompanying consolidated balance sheet of Harry & David Holdings, Inc. and subsidiaries (the Company) as of June 27, 2009, and the related consolidated statements of operations, stockholders equity (deficit), and
cash flows for each of the two fiscal years in the period ended June 27, 2009. These financial statements are the responsibility of the Companys management. Our responsibility is to express an opinion on these financial statements based
on our audits.

We conducted our audits in accordance with the standards of the Public Company Accounting Oversight Board (United States).
Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the financial statements are free of material misstatement. We were not engaged to perform an audit of the Companys internal control over
financial reporting. Our audit included consideration of internal control over financial reporting as a basis for designing audit procedures that are appropriate in the circumstances, but not for the purpose of expressing an opinion on the
effectiveness of the Companys internal control over financial reporting. Accordingly, we express no such opinion. An audit also includes examining, on a test basis, evidence supporting the amounts and disclosures in the financial statements,
assessing the accounting principles used and significant estimates made by management, and evaluating the overall financial statement presentation. We believe that our audits provide a reasonable basis for our opinion.

In our opinion, the financial statements referred to above present fairly, in all material respects, the consolidated financial position of the Company
at June 27, 2009, and the consolidated results of their operations and their cash flows for each of the two fiscal years in the period ended June 27, 2009, in conformity with U.S. generally accepted accounting principles.





/s/ ERNST & YOUNG LLP


Portland, Oregon

September 17, 2009



F-3



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##### Table of Contents

Harry & David Holdings, Inc. and Subsidiaries

Consolidated Balance Sheets

(in thousands, except share and per share data)



|                                                                                                                                                                   |  |              |         |   |              |   |         |  
|------------------------------------------------------------------------------------------------------------------------------------------------------------------ |  | ------------ | ------- | - | ------------ | - | ------- | -
|                                                                                                                                                                   |  | June 26,2010 |         |   | June 27,2009 |  
|Assets                                                                                                                                                             |  |              |         |   |              |   |         |  
|Current assets                                                                                                                                                     |  |              |         |   |              |   |         |  
|Cash and cash equivalents                                                                                                                                          |  | $            | 13,730  |   |              | $ | 15,395  |  
|Short-term investments                                                                                                                                             |  |              | 4,999   |   |              |   |        |  
|Trade accounts receivable, less allowance for doubtful accounts of $468 at June 26, 2010, and $507 at June 27, 2009                                                |  |              | 936     |   |              |   | 1,466   |  
|Other receivables                                                                                                                                                  |  |              | 834     |   |              |   | 2,062   |  
|Inventories                                                                                                                                                        |  |              | 35,527  |   |              |   | 44,738  |  
|Deferred catalog expenses                                                                                                                                          |  |              | 2,286   |   |              |   | 2,657   |  
|Deferred income taxes                                                                                                                                              |  |              | 2,173   |   |              |   | 5,230   |  
|Other current assets                                                                                                                                               |  |              | 3,754   |   |              |   | 4,862   |  
|                                                                                                                                                                   |  |              |         |   |              |   |         |  
|Total current assets                                                                                                                                               |  |              | 64,239  |   |              |   | 76,410  |  
|Fixed assets, net                                                                                                                                                  |  |              | 128,391 |   |              |   | 145,477 |  
|Goodwill                                                                                                                                                           |  |              | 12,236  |   |              |   | 12,236  |  
|Intangibles, net                                                                                                                                                   |  |              | 32,376  |   |              |   | 33,057  |  
|Deferred financing costs, net                                                                                                                                      |  |              | 3,603   |   |              |   | 5,975   |  
|Deferred income taxes                                                                                                                                              |  |              |        |   |              |   | 1,423   |  
|Other assets                                                                                                                                                       |  |              | 2,369   |   |              |   | 2,114   |  
|                                                                                                                                                                   |  |              |         |   |              |   |         |  
|Total assets                                                                                                                                                       |  | $            | 243,214 |   |              | $ | 276,692 |  
|                                                                                                                                                                   |  |              |         |   |              |   |         |  
|Liabilities and stockholders deficit                                                                                                                              |  |              |         |   |              |   |         |  
|Current liabilities                                                                                                                                                |  |              |         |   |              |   |         |  
|Accounts payable                                                                                                                                                   |  | $            | 15,083  |   |              | $ | 11,171  |  
|Accrued payroll and benefits                                                                                                                                       |  |              | 14,673  |   |              |   | 14,105  |  
|Income taxes payable                                                                                                                                               |  |              | 1,860   |   |              |   | 13,643  |  
|Deferred revenue                                                                                                                                                   |  |              | 14,014  |   |              |   | 16,317  |  
|Accrued interest                                                                                                                                                   |  |              | 4,426   |   |              |   | 4,485   |  
|Other accrued liabilities                                                                                                                                          |  |              | 3,194   |   |              |   | 2,980   |  
|Current portion of capital lease obligations                                                                                                                       |  |              | 309     |   |              |   | 147     |  
|                                                                                                                                                                   |  |              |         |   |              |   |         |  
|Total current liabilities                                                                                                                                          |  |              | 53,559  |   |              |   | 62,848  |  
|Long-term debt and capital lease obligations                                                                                                                       |  |              | 198,362 |   |              |   | 198,671 |  
|Accrued pension liability                                                                                                                                          |  |              | 29,851  |   |              |   | 27,364  |  
|Deferred income taxes                                                                                                                                              |  |              | 5,116   |   |              |   |        |  
|Other long-term liabilities                                                                                                                                        |  |              | 9,871   |   |              |   | 9,591   |  
|                                                                                                                                                                   |  |              |         |   |              |   |         |  
|Total liabilities                                                                                                                                                  |  |              | 296,759 |   |              |   | 298,474 |  
|                                                                                                                                                                   |  |              |         |   |              |   |         |  
|Commitments and contingencies (Note 13)                                                                                                                            |  |              |         |   |              |   |         |  
|Stockholders deficit                                                                                                                                              |  |              |         |   |              |   |         |  
|Common stock, $0.01 par value, 1,500,000 shares authorized; 1,034,169 and 1,033,295 shares issued and outstanding at
June 26, 2010 and June 27, 2009, respectively |  |              | 10      |   |              |   | 10      |  
|Additional paid-in capital                                                                                                                                         |  |              | 17,062  |   |              |   | 6,673   |  
|Accumulated other comprehensive loss, net of tax                                                                                                                   |  |              | (12,719 | ) |              |   | (9,795  | )
|Accumulated deficit                                                                                                                                                |  |              | (57,898 | ) |              |   | (18,670 | )
|                                                                                                                                                                   |  |              |         |   |              |   |         |  
|Total stockholders deficit                                                                                                                                        |  |              | (53,545 | ) |              |   | (21,782 | )
|                                                                                                                                                                   |  |              |         |   |              |   |         |  
|Total liabilities and stockholders deficit                                                                                                                        |  | $            | 243,214 |   |              | $ | 276,692 |  
|                                                                                                                                                                   |  |              |         |   |              |   |         |  

See accompanying Notes to Consolidated Financial Statements.



F-4



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##### Table of Contents

Harry & David Holdings, Inc. and Subsidiaries

Consolidated Statements of Operations

(in thousands)



|                                                                |  |                        |         |   |                        |   |         |                        |  |   |         |  
|--------------------------------------------------------------- |  | ---------------------- | ------- | - | ---------------------- | - | ------- | ---------------------- |  | - | ------- | -
|                                                                |  | Year endedJune 26,2010 |         |   | Year endedJune 27,2009 |   |         | Year endedJune 28,2008 | 
|Net sales                                                       |  | $                      | 426,774 |   |                        | $ | 489,596 |                        |  | $ | 545,064 |  
|Cost of goods sold                                              |  |                        | 252,850 |   |                        |   | 287,167 |                        |  |   | 295,894 |  
|                                                                |  |                        |         |   |                        |   |         |                        |  |   |         |  
|Gross profit                                                    |  |                        | 173,924 |   |                        |   | 202,429 |                        |  |   | 249,170 |  
|                                                                |  |                        |         |   |                        |   |         |                        |  |   |         |  
|Operating expenses:                                             |  |                        |         |   |                        |   |         |                        |  |   |         |  
|Selling, general and administrative                             |  |                        | 196,322 |   |                        |   | 229,335 |                        |  |   | 217,008 |  
|Selling, general and administrative  related party             |  |                        | 1,000   |   |                        |   | 1,000   |                        |  |   | 1,000   |  
|                                                                |  |                        |         |   |                        |   |         |                        |  |   |         |  
|                                                                |  |                        | 197,322 |   |                        |   | 230,335 |                        |  |   | 218,008 |  
|                                                                |  |                        |         |   |                        |   |         |                        |  |   |         |  
|Operating income (loss)                                         |  |                        | (23,398 | ) |                        |   | (27,906 | )                      |  |   | 31,162  |  
|                                                                |  |                        |         |   |                        |   |         |                        |  |   |         |  
|Other (income) expense:                                         |  |                        |         |   |                        |   |         |                        |  |   |         |  
|Interest income                                                 |  |                        | (61     | ) |                        |   | (241    | )                      |  |   | (2,708  | )
|Interest expense                                                |  |                        | 18,903  |   |                        |   | 21,476  |                        |  |   | 25,227  |  
|Gain on debt prepayment                                         |  |                        |        |   |                        |   | (15,416 | )                      |  |   | (303    | )
|Other (income) expense, net                                     |  |                        | (478    | ) |                        |   | 869     |                        |  |   | (39     | )
|                                                                |  |                        |         |   |                        |   |         |                        |  |   |         |  
|                                                                |  |                        | 18,364  |   |                        |   | 6,688   |                        |  |   | 22,177  |  
|                                                                |  |                        |         |   |                        |   |         |                        |  |   |         |  
|Income (loss) from continuing operations before income taxes    |  |                        | (41,762 | ) |                        |   | (34,594 | )                      |  |   | 8,985   |  
|Provision (benefit) for income taxes                            |  |                        | (1,769  | ) |                        |   | (14,861 | )                      |  |   | 4,648   |  
|                                                                |  |                        |         |   |                        |   |         |                        |  |   |         |  
|Net income (loss) from continuing operations                    |  |                        | (39,993 | ) |                        |   | (19,733 | )                      |  |   | 4,337   |  
|                                                                |  |                        |         |   |                        |   |         |                        |  |   |         |  
|Discontinued operations:                                        |  |                        |         |   |                        |   |         |                        |  |   |         |  
|Gain (loss) associated with the sale of Jackson & Perkins       |  |                        | 1,250   |   |                        |   | (1,414  | )                      |  |   | 282     |  
|Operating income on discontinued operations                     |  |                        |        |   |                        |   | 632     |                        |  |   | 8       |  
|Provision (benefit) for income taxes on discontinued operations |  |                        | 485     |   |                        |   | (336    | )                      |  |   | 19      |  
|                                                                |  |                        |         |   |                        |   |         |                        |  |   |         |  
|Net income (loss) from discontinued operations                  |  |                        | 765     |   |                        |   | (446    | )                      |  |   | 271     |  
|                                                                |  |                        |         |   |                        |   |         |                        |  |   |         |  
|Net income (loss)                                               |  | $                      | (39,228 | ) |                        | $ | (20,179 | )                      |  | $ | 4,608   |  
|                                                                |  |                        |         |   |                        |   |         |                        |  |   |         |  

See accompanying Notes to Consolidated Financial Statements.



F-5



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##### Table of Contents

Harry & David Holdings, Inc. and Subsidiaries

Consolidated Statements of Stockholders Equity (Deficit)

(in thousands, except share data)



|                                                              |  |              |  |                           |    |                                      |   |        |                                     |   |         |       |  |   |         |   |  |   |         |  
|------------------------------------------------------------- |  | ------------ |  | ------------------------- | -- | ------------------------------------ | - | ------ | ----------------------------------- | - | ------- | ----- |  | - | ------- | - |  | - | ------- | -
|                                                              |  | Common stock |  | Additionalpaid-in capital |    | Retainedearnings(accumulateddeficit) |   |        | Accumulatedothercomprehensiveincome |   |         | Total | 
|                                                              |  | Shares       |  | Value                     |    |                                      |   |       
|Balance at June 30, 2007                                      |  | 1,032,241    |  | $                         | 10 |                                      | $ | 5,548  |                                     | $ | (2,413  | )     |  | $ | 1,119   |   |  | $ | 4,264   |  
|Net income                                                    |  |             |  |                           |   |                                      |   |       |                                     |   | 4,608   |       |  |   |        |   |  |   | 4,608   |  
|Net actuarial pension losses, net of tax of $2,763            |  |             |  |                           |   |                                      |   |       |                                     |   |         |       |  |   | (4,677  | ) |  |   | (4,677  | )
|                                                              |  |              |  |                           |    |                                      |   |        |                                     |   |         |       |  |   |         |   |  |   |         |  
|Comprehensive loss, net of tax                                |  |              |  |                           |    |                                      |   |        |                                     |   |         |       |  |   |         |   |  |   | (69     | )
|                                                              |  |              |  |                           |    |                                      |   |        |                                     |   |         |       |  |   |         |   |  |   |         |  
|Adjustment to initially apply EITF 06-02, net of tax of $164  |  |             |  |                           |   |                                      |   |       |                                     |   | (256    | )     |  |   |        |   |  |   | (256    | )
|Adjustment to initially apply ASC Topic 740 Income Taxes    |  |             |  |                           |   |                                      |   |       |                                     |   | (430    | )     |  |   |        |   |  |   | (430    | )
|Exercise of common stock options                              |  | 1,054        |  |                           |   |                                      |   | 91     |                                     |   |        |       |  |   |        |   |  |   | 91      |  
|Stock option compensation                                     |  |             |  |                           |   |                                      |   | 552    |                                     |   |        |       |  |   |        |   |  |   | 552     |  
|                                                              |  |              |  |                           |    |                                      |   |        |                                     |   |         |       |  |   |         |   |  |   |         |  
|Balance at June 28, 2008                                      |  | 1,033,295    |  | $                         | 10 |                                      | $ | 6,191  |                                     | $ | 1,509   |       |  | $ | (3,558  | ) |  | $ | 4,152   |  
|Net loss                                                      |  |             |  |                           |   |                                      |   |       |                                     |   | (20,179 | )     |  |   |        |   |  |   | (20,179 | )
|Net additional actuarial pension losses, net of tax of $4,361 |  |             |  |                           |   |                                      |   |       |                                     |   |        |       |  |   | (7,298  | ) |  |   | (7,298  | )
|Amortization of deferred pension loss, net of tax of $634     |  |             |  |                           |   |                                      |   |       |                                     |   |        |       |  |   | 1,061   |   |  |   | 1,061   |  
|                                                              |  |              |  |                           |    |                                      |   |        |                                     |   |         |       |  |   |         |   |  |   |         |  
|Comprehensive loss, net of tax                                |  |             |  |                           |   |                                      |   |       |                                     |   |        |       |  |   |        |   |  |   | (26,416 | )
|                                                              |  |              |  |                           |    |                                      |   |        |                                     |   |         |       |  |   |         |   |  |   |         |  
|Stock option compensation                                     |  |             |  |                           |   |                                      |   | 482    |                                     |   |        |       |  |   |        |   |  |   | 482     |  
|                                                              |  |              |  |                           |    |                                      |   |        |                                     |   |         |       |  |   |         |   |  |   |         |  
|Balance at June 27, 2009                                      |  | 1,033,295    |  | $                         | 10 |                                      | $ | 6,673  |                                     | $ | (18,670 | )     |  | $ | (9,795  | ) |  | $ | (21,782 | )
|Net loss                                                      |  |             |  |                           |   |                                      |   |       |                                     |   | (39,228 | )     |  |   |        |   |  |   | (39,228 | )
|Net additional actuarial pension losses, net of tax of $2,201 |  |             |  |                           |   |                                      |   |       |                                     |   |        |       |  |   | (3,761  | ) |  |   | (3,761  | )
|Amortization of deferred pension loss, net of tax of $489     |  |             |  |                           |   |                                      |   |       |                                     |   |        |       |  |   | 837     |   |  |   | 837     |  
|                                                              |  |              |  |                           |    |                                      |   |        |                                     |   |         |       |  |   |         |   |  |   |         |  
|Comprehensive loss, net of tax                                |  |             |  |                           |   |                                      |   |       |                                     |   |        |       |  |   |         |   |  |   | (42,152 | )
|                                                              |  |              |  |                           |    |                                      |   |        |                                     |   |         |       |  |   |         |   |  |   |         |  
|Exercise of common stock options                              |  | 874          |  |                           |   |                                      |   | 72     |                                     |   |        |       |  |   |        |   |  |   | 72      |  
|Stock option compensation                                     |  |             |  |                           |   |                                      |   | 10,317 |                                     |   |        |       |  |   |        |   |  |   | 10,317  |  
|                                                              |  |              |  |                           |    |                                      |   |        |                                     |   |         |       |  |   |         |   |  |   |         |  
|Balance at June 26, 2010                                      |  | 1,034,169    |  | $                         | 10 |                                      | $ | 17,062 |                                     | $ | (57,898 | )     |  | $ | (12,719 | ) |  | $ | (53,545 | )
|                                                              |  |              |  |                           |    |                                      |   |        |                                     |   |         |       |  |   |         |   |  |   |         |  

See accompanying Notes to Consolidated Financial Statements.



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##### Table of Contents

Harry & David Holdings, Inc. and Subsidiaries

Consolidated Statements of Cash Flows

(in thousands)



|                                                                                                                                               |  |                        |         |   |                        |   |          |                        |  |   |         |  
|---------------------------------------------------------------------------------------------------------------------------------------------- |  | ---------------------- | ------- | - | ---------------------- | - | -------- | ---------------------- |  | - | ------- | -
|                                                                                                                                               |  | Year endedJune 26,2010 |         |   | Year endedJune 27,2009 |   |          | Year endedJune 28,2008 | 
|Operating activities                                                                                                                           |  |                        |         |   |                        |   |          |                        |  |   |         |  
|Net income (loss)                                                                                                                              |  | $                      | (39,228 | ) |                        | $ | (20,179  | )                      |  | $ | 4,608   |  
|Less: Net income (loss) from discontinued operations                                                                                           |  |                        | 765     |   |                        |   | (446     | )                      |  |   | 271     |  
|                                                                                                                                               |  |                        |         |   |                        |   |          |                        |  |   |         |  
|Net income (loss) from continuing operations                                                                                                   |  |                        | (39,993 | ) |                        |   | (19,733  | )                      |  |   | 4,337   |  
|Adjustments to reconcile net income (loss) from continuing operations to net cash provided by operating activities from
continuing operations: |  |                        |         |   |                        |   |          |                        |  |   |         |  
|Depreciation and amortization of fixed assets                                                                                                  |  |                        | 17,768  |   |                        |   | 19,179   |                        |  |   | 18,370  |  
|Amortization of intangible assets                                                                                                              |  |                        | 681     |   |                        |   | 1,456    |                        |  |   | 2,122   |  
|Amortization of deferred financing costs                                                                                                       |  |                        | 2,372   |   |                        |   | 2,435    |                        |  |   | 2,604   |  
|Stock option compensation expense                                                                                                              |  |                        | 10,317  |   |                        |   | 482      |                        |  |   | 552     |  
|Loss on disposal and impairment of fixed assets and other long-lived assets                                                                    |  |                        | 922     |   |                        |   | 15,045   |                        |  |   | 1,665   |  
|Amortization of deferred pension loss                                                                                                          |  |                        | 1,326   |   |                        |   | 1,695    |                        |  |   |        |  
|Gain on short-term investments                                                                                                                 |  |                        | (7      | ) |                        |   | (64      | )                      |  |   | (426    | )
|Deferred income taxes                                                                                                                          |  |                        | 11,307  |   |                        |   | (3,213   | )                      |  |   | (22,916 | )
|Gain on debt prepayment                                                                                                                        |  |                        |        |   |                        |   | (15,416  | )                      |  |   | (303    | )
|Changes in operating assets and liabilities:                                                                                                   |  |                        |         |   |                        |   |          |                        |  |   |         |  
|Trade accounts receivable and other receivables                                                                                                |  |                        | 1,758   |   |                        |   | (277     | )                      |  |   | 733     |  
|Inventories                                                                                                                                    |  |                        | 9,211   |   |                        |   | 10,369   |                        |  |   | 9,621   |  
|Deferred catalog expenses and other assets                                                                                                     |  |                        | 1,224   |   |                        |   | 7,870    |                        |  |   | (284    | )
|Accounts payable                                                                                                                               |  |                        | 3,912   |   |                        |   | (7,966   | )                      |  |   | (4,884  | )
|Accrued liabilities                                                                                                                            |  |                        | 1,528   |   |                        |   | (4,248   | )                      |  |   | (4,112  | )
|Income taxes payable                                                                                                                           |  |                        | (12,268 | ) |                        |   | (9,967   | )                      |  |   | 24,272  |  
|Accrued pension liability                                                                                                                      |  |                        | (3,474  | ) |                        |   | (1,789   | )                      |  |   | (5,450  | )
|Deferred revenue                                                                                                                               |  |                        | (2,303  | ) |                        |   | (755     | )                      |  |   | (419    | )
|                                                                                                                                               |  |                        |         |   |                        |   |          |                        |  |   |         |  
|Net cash provided by (used in) operating activities from continuing operations                                                                 |  |                        | 4,281   |   |                        |   | (4,897   | )                      |  |   | 25,482  |  
|Net cash provided by (used in) operating activities from discontinued operations                                                               |  |                        |        |   |                        |   | 724      |                        |  |   | 3,147   |  
|                                                                                                                                               |  |                        |         |   |                        |   |          |                        |  |   |         |  
|Net cash provided by (used in) operating activities                                                                                            |  |                        | 4,281   |   |                        |   | (4,173   | )                      |  |   | 28,629  |  
|                                                                                                                                               |  |                        |         |   |                        |   |          |                        |  |   |         |  
|Investing activities                                                                                                                           |  |                        |         |   |                        |   |          |                        |  |   |         |  
|Acquisition of fixed assets                                                                                                                    |  |                        | (2,190  | ) |                        |   | (6,678   | )                      |  |   | (17,855 | )
|Acquisition of businesses                                                                                                                      |  |                        |        |   |                        |   | (8,509   | )                      |  |   | (22,784 | )
|Proceeds from the sale of fixed assets                                                                                                         |  |                        | 61      |   |                        |   | 22       |                        |  |   | 32      |  
|Purchases of available-for-sale securities                                                                                                     |  |                        |        |   |                        |   |         |                        |  |   | (10,000 | )
|Purchases of held-to-maturity securities                                                                                                       |  |                        | (4,992  | ) |                        |   |         |                        |  |   | (4,964  | )
|Proceeds from the sale of or income on available-for-sale securities                                                                           |  |                        |        |   |                        |   | 10,097   |                        |  |   | 195     |  
|Proceeds from the sale of held-to-maturity securities                                                                                          |  |                        |        |   |                        |   | 5,000    |                        |  |   | 24,978  |  
|                                                                                                                                               |  |                        |         |   |                        |   |          |                        |  |   |         |  
|Net cash used in investing activities from continuing operations                                                                               |  |                        | (7,121  | ) |                        |   | (68      | )                      |  |   | (30,398 | )
|Net cash provided by investing activities from discontinued operations                                                                         |  |                        | 1,250   |   |                        |   |         |                        |  |   | 4,161   |  
|                                                                                                                                               |  |                        |         |   |                        |   |          |                        |  |   |         |  
|Net cash used in investing activities                                                                                                          |  |                        | (5,871  | ) |                        |   | (68      | )                      |  |   | (26,237 | )
|                                                                                                                                               |  |                        |         |   |                        |   |          |                        |  |   |         |  
|Financing activities                                                                                                                           |  |                        |         |   |                        |   |          |                        |  |   |         |  
|Borrowings of revolving debt                                                                                                                   |  |                        | 85,000  |   |                        |   | 113,000  |                        |  |   | 63,000  |  
|Repayments of revolving debt                                                                                                                   |  |                        | (85,000 | ) |                        |   | (113,000 | )                      |  |   | (63,000 | )
|Repayments of long-term debt                                                                                                                   |  |                        |        |   |                        |   | (20,366  | )                      |  |   | (9,405  | )
|Repayments of capital lease obligations                                                                                                        |  |                        | (147    | ) |                        |   | (790     | )                      |  |   | (1,684  | )
|Payments for deferred financing costs                                                                                                          |  |                        |        |   |                        |   |         |                        |  |   | (10     | )
|Proceeds from exercise of stock options                                                                                                        |  |                        | 72      |   |                        |   |         |                        |  |   | 91      |  
|                                                                                                                                               |  |                        |         |   |                        |   |          |                        |  |   |         |  
|Net cash used in financing activities from continuing operations                                                                               |  |                        | (75     | ) |                        |   | (21,156  | )                      |  |   | (11,008 | )
|                                                                                                                                               |  |                        |         |   |                        |   |          |                        |  |   |         |  
|Decrease in cash and cash equivalents                                                                                                          |  |                        | (1,665  | ) |                        |   | (25,397  | )                      |  |   | (8,616  | )
|Cash and cash equivalents, beginning of period                                                                                                 |  |                        | 15,395  |   |                        |   | 40,792   |                        |  |   | 49,408  |  
|                                                                                                                                               |  |                        |         |   |                        |   |          |                        |  |   |         |  
|Cash and cash equivalents, end of period                                                                                                       |  | $                      | 13,730  |   |                        | $ | 15,395   |                        |  | $ | 40,792  |  
|                                                                                                                                               |  |                        |         |   |                        |   |          |                        |  |   |         |  

See accompanying Notes to Consolidated Financial Statements.



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##### Table of Contents

Harry & David Holdings, Inc. and Subsidiaries

Notes to Consolidated Financial Statements

(Dollars in thousands)

NOTE 1BUSINESS

Harry & David Holdings, Inc. and subsidiaries (the Company) is a vertically integrated multi-channel specialty
retailer and producer of branded premium gift-quality fruit, food products and gifts marketed under the Harry and
David®,
Wolfermans®, and
Cushmans® brands. The Company markets its products through catalogs distributed through the mail, the
Internet, business-to-business, and consumer telemarketing, Harry and David Stores, Cushmans seasonal stores, and wholesale distribution to other retailers.

Sales of the Companys products are subject to a variety of agricultural risks, fuel and energy price fluctuations, delivery rate increases, and
extreme weather conditions, and are subject to regulation and inspection by various governmental agencies. Historically, the Companys business has been subject to substantial seasonal variations in demand. A significant portion of the
Companys net sales and net earnings are realized during the holiday selling season from October through December, and levels of net sales and net earnings are significantly lower during the period from January to September. Accordingly,
operating results will vary based on the timing of holidays and the ripening of seasonal fruits, which, if delayed, can cause delays in product shipments.

NOTE 2OWNERSHIP AND CAPITAL STRUCTURE

On June 17, 2004, the Company purchased all of the outstanding shares of common stock of Harry & David Operations Corp. (formerly Bear Creek
Corporation) from Yamanouchi Consumer Inc. (YCI) (the 2004 Acquisition). In conjunction with the 2004 Acquisition, the Company issued 1,000,000 shares of $.01 par value stock to Wasserstein & Company, LP
(Wasserstein) and affiliates of funds sponsored by Highfields Capital Management LP (Highfields). As of June 26, 2010, affiliates of Wasserstein own a 63% controlling interest in the Company and Highfields owns a 34%
interest.

NOTE 3SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

Basis of presentation

The consolidated
financial statements include the accounts of the Company and its wholly owned subsidiaries. All intercompany transactions have been eliminated in consolidation. The accompanying audited consolidated financial statements have been prepared in
accordance with U.S. generally accepted accounting principles (U.S. GAAP) for financial information and with the instructions to Form 10-K.

The results of operations of the divested Jackson & Perkins businesses, the revenues and expenses associated with the transitional services the
Company had provided to the buyer, as well as the gain on sale of the Jackson & Perkins business are separately accounted for on the consolidated statement of operations as discontinued operations. See Note 6Discontinued
Operations.

All dollar amounts presented in the accompanying consolidated financial statements and theses notes are in thousands.

Fiscal year

The
Companys fiscal year ends the last Saturday in June, based on a 52/53-week year. The fiscal years ended June 26, 2010, June 27, 2009 and June 28, 2008 contained 52 weeks.

Use of estimates

The preparation of
financial statements in conformity with U.S. GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial
statements, and the reported amounts of revenues and expenses during the reporting period. The estimates and assumptions are evaluated on an ongoing basis and are based on historical experiences and various other factors that are believed to be
reasonable under the circumstances. Actual results could differ from those estimates.

Financial instruments

The Companys financial instruments consist principally of short-term investments, cash and cash equivalents, accounts receivable, accounts payable,
certain accrued liabilities, capital lease obligations and the Senior Floating Rate Notes due March 1, 2012 and Senior Fixed Rate Notes due March 1, 2013 (collectively, the Senior Notes). The estimated carrying value of these instruments
(other than the Senior Notes) approximates fair value due to their short-term maturities. The fair values below are based on level two inputs (as described in Note 4Recent Accounting Pronouncements and Developments).



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##### Table of Contents

The following table provides the carrying value and fair value of the Companys Senior Notes:



|                           |  |               |         |               |   |            |  |            |         |  |   |       
|-------------------------- |  | ------------- | ------- | ------------- | - | ---------- |  | ---------- | ------- |  | - | ------
|                           |  | June 26, 2010 |         | June 27, 2009
|                           |  | Book value    |         | Fair value    |   | Book value |  | Fair value
|Senior Floating Rate Notes |  | $             | 58,170  |               | $ | 37,520     |  | $          | 58,170  |  | $ | 17,596
|Senior Fixed Rate Notes    |  | $             | 140,192 |               | $ | 93,228     |  | $          | 140,192 |  | $ | 55,025
|                           |  |               |         |               |   |            |  |            |         |  |   |       
|Total Long-term debt       |  | $             | 198,362 |               | $ | 130,748    |  | $          | 198,362 |  | $ | 72,621
|                           |  |               |         |               |   |            |  |            |         |  |   |       

Cash and cash equivalents

Cash and cash equivalents are carried at cost, which approximates market value. The Company considers all highly liquid investments with an original
maturity of three months or less to be cash equivalents. Cash equivalents include third-party credit card receivables because such amounts generally convert to cash within three days with little or no default risk, as well as investments in
commercial paper with a purchased maturity of 90 days or less. Third-party credit card receivables totaled $1,033 and $1,067 as of June 26, 2010 and June 27, 2009, respectively. Cash and cash equivalents consist primarily of deposits at
federally insured financial institutions. Deposits with these banks may exceed the amount of insurance provided on such deposits; however, these deposits typically may be redeemed upon demand and, therefore, bear minimal risk.

Short-term investments

Investments are
classified as held-to-maturity, trading, or available-for-sale at the time of purchase based on, among other factors, the Companys short-term liquidity requirements. The cost of the securities is based on the specific identification method.
Held-to-maturity securities are stated at amortized cost as it is the intent of the Company to hold these securities until maturity. Available-for-sale securities are recorded at fair value and are classified as current assets due to the
Companys intent to hold these investments for less than one year. As of June 26, 2010, $4,999 of investments were classified as held-to-maturity, had a maturity of less than one year and the carrying value approximated their fair value.
The Company measured the fair value of its short-term investment utilizing quoted mark prices, which are considered level one inputs, as later defined in Note 4Recent Accounting Pronouncements and Developments. As of June 27,
2009, the Company held no short-term investments.

Accounts receivable

Accounts receivable consists primarily of amounts due from customers. The Company sells its products to individuals and companies located primarily in the
United States. Products sold to companies are generally on open credit terms consistent with the Companys evaluation of customer creditworthiness. The Company generally does not require collateral. No customer accounted for more than 10% of
consolidated net sales.

The Company conducts ongoing credit evaluations and maintains an allowance for doubtful accounts to address the risk
of bad debts. The Company analyzes historical bad debts, customer creditworthiness, and current economic trends when evaluating the adequacy of the allowance for doubtful accounts. The allowance is calculated based on the aging of our accounts
receivable, the financial condition of our customers and their payment history, our historical write-off experience and other assumptions. The allowance for doubtful accounts is reviewed quarterly. The Company generally writes off non-corporate
accounts more than 120 days past due. Past-due corporate accounts are written off when management deems that collectability is remote.

Inventories

Inventories in the Direct
Marketing, Wholesale, and Other segments are valued at the lower of standard cost (which approximates actual cost on a first-in, first-out basis) or market. Inventories in the Stores segment are valued at the lower of cost, (which approximates
actual cost on a first-in, first-out basis) or market using the retail inventory method. The total amount of inventory valued using the retail inventory method at June 26, 2010 and June 27, 2009 was $12,905 and $13,898, respectively. The
Company estimates a provision for damaged, obsolete, excess, and slow-moving inventory based on specific identification and inventory aging reports. The Company provides for excess and obsolete inventories in the period when excess and obsolescence
are determined to have occurred.



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##### Table of Contents

The Company capitalizes into inventory both direct and indirect production costs. Indirect production costs
include indirect labor and overhead costs related to growing, manufacturing and assembly. Costs of unharvested crops are included in inventory and include direct labor and other expenses related to unharvested fruit, including the amortization of
orchard development costs. Fruit crop inventories are accounted for on a crop year that spans from November to October.

Deferred catalog
expenses and advertising expenses

Deferred catalog expenses are incurred in connection with the direct response marketing of certain
products. Catalog costs consist of creative design, photography, separations, paper, print, distribution, postage, and list costs for all direct response catalogs. Such costs are capitalized as deferred catalog expenses and are amortized over their
expected periods of future benefit based on the estimated sales curve of each catalog promotion. Catalog expenses are generally amortized over 3 to 4 months. However, for sales that extend up to 12 months, such as multiple club shipments, catalog
expense is generally amortized up to a 12-month period.

Deferred catalog expenses are evaluated for realizability at each reporting period by
comparing the carrying amount associated with each catalog to the estimated remaining future net revenues associated with that promotion. Estimated future revenues are based on various factors such as the total number of catalogs and pages
circulated, the probability and likely magnitude of consumer response, and the assortment of merchandise offered. If the carrying amount is in excess of estimated future net revenues, the excess is expensed in the reporting period. Non-direct
response advertising is expensed as incurred.

Total advertising expenses from continuing operations, which are primarily comprised of catalog
expenses, totaled $41,630, $67,047 and $65,097 for fiscal 2010, fiscal 2009 and fiscal 2008, respectively, and are recorded within selling, general and administrative expenses.

Fixed assets

Fixed assets are stated at
cost. Orchard development costs, consisting of direct labor and material, supervision, and other items, are capitalized as part of capital projects-in-process until the orchard produces fruit in commercial quantities. Upon attaining commercial
levels of production, these costs are transferred to land improvements.

Depreciation and amortization are computed using the straight-line
method, with estimated useful lives of the related assets as follows:



|                                                |  |                                                                                      
|----------------------------------------------- |  | -------------------------------------------------------------------------------------
|Land improvements and orchard development costs |  | 1035 years                                                                          
|                                                | 
|Buildings and improvements                      |  | 1040 years                                                                          
|                                                | 
|Machinery and equipment                         |  | 310 years                                                                           
|                                                | 
|Purchased and internally developed software     |  | 38 years                                                                            
|                                                | 
|Leasehold improvements                          |  | Shorter of estimated useful life or lease term
(generally 5-10 years; up to 20 years)

Repair and maintenance costs are expensed in the year in which they are incurred.

Interest costs related to assets under construction and software projects are capitalized during the construction or development period. Interest costs
capitalized during fiscal 2010, fiscal 2009 and fiscal 2008 totaled $0, $19 and $528, respectively. At June 26, 2010, the estimated cost to complete capital projects-in-process was approximately $1,316.

Internally developed software costs are capitalized in accordance with ASC Topic 350 Intangibles  Goodwill and Other. In fiscal 2010,
the Company capitalized $260 of internally developed software costs.

The Company evaluates its long-lived assets for impairment.
Recoverability of assets is measured by a comparison of the carrying amount of an asset to undiscounted future net cash flows expected to be generated by the asset. If such assets are considered to be impaired, the impairment to be recognized is
measured by the amount by which the carrying amount of the asset exceeds the fair value, which is calculated on a discounted cash flow basis.

Intangible assets

Intangible assets
primarily consist of trade names, trademarks, a proprietary recipe, customer mailing and rental lists and favorable lease agreements. The trade names, trademarks and the recipe have indefinite lives. The customer lists have a remaining estimated
useful life of two years. The favorable lease agreements have estimated useful lives, which equal the remaining lives of the underlying leases, ranging from one to two years. Goodwill and intangible assets with indefinite lives are tested for
impairment annually using the guidance and criteria described in ASC Topic 350 Intangibles  Goodwill and Other. The impairment testing compares carrying values to fair values, and generally, if the carrying value of these assets is
in excess of fair value, which is calculated on a discounted cash flow basis, an impairment loss would be recognized. The customer mailing lists and rental lists are amortized using a weighted-average method over the remaining estimated useful lives
and favorable lease agreements are amortized using the straight-line method.



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##### Table of Contents

Goodwill

Goodwill represents the excess of the purchase price over the estimated fair value of the net assets acquired in the Companys acquisition of
Wolfermans and Cushmans. Under ASC Topic 350 Intangibles  Goodwill and Other, goodwill is evaluated for potential impairment on an annual basis (in the fourth fiscal quarter) or whenever events or circumstances indicate
that an impairment may have occurred. ASC Topic 350 Intangibles  Goodwill and Other requires that goodwill be tested for impairment using a two-step process. The first step of the goodwill impairment test is used to identify
potential impairment by comparing the estimated fair value of the reporting unit containing goodwill with the related carrying amount. If the estimated fair value of the reporting unit exceeds its carrying amount, the reporting units goodwill
is not considered to be impaired and the second step of the impairment test is unnecessary. If the reporting units carrying amount exceeds its estimated fair value, the second step test is performed to measure the amount of the goodwill
impairment loss, if any. If the carrying amount of the reporting units goodwill exceeds the implied fair value of that goodwill, an impairment loss is recognized in an amount equal to that excess.

As required ASC Topic 350 Intangibles  Goodwill and Other, the Company identified the Wolfermans direct marketing division,
within the Companys Direct Marketing segment, as the reporting unit to which all goodwill was allocated and, therefore, the level at which goodwill is tested for potential impairment. The Company identified Cushmans goodwill as allocated
between the Companys Direct Marketing division and the Companys Wholesale division, and tested for potential impairment at that level. The allocation of goodwill was based on the assignment of operating responsibilities and the reporting
of financial results of the acquired business.

Deferred financing costs

Debt financing costs are deferred and amortized to interest expense using the straight-line method over the term of the related debt instrument. The
straight-line method approximates the effective interest method. See Note 8Borrowing Arrangements.

Deferred rent

For leases that contain fixed escalations of the minimum annual lease payment during the original term of the lease and other lease
incentives, the Company recognizes rental expense on a straight-line basis over the lease term and records the difference between rent expense and the amount that is payable as deferred rent. Current deferred rent liabilities totaling $258 and $157
were included in other current liabilities and non-current deferred rent liabilities totaling $2,941 and $2,406 were included in other long-term liabilities in the accompanying consolidated balance sheets as of June 26, 2010 and June 27,
2009, respectively.

Asset retirement obligations

The Company has accrued for future asset retirement obligations resulting from the Companys contractual obligation to restore a store location to
its original condition upon lease termination. The accrual is estimated based on historical costs incurred to restore a location to its original condition after a store closure. Asset retirement obligation liabilities totaling $884 and $934 were
included in other liabilities in the accompanying consolidated balance sheets as of June 26, 2010 and June 27, 2009, respectively.

Revenue recognition

The Company
recognizes revenue from product sales when the following four revenue recognition criteria are met: (i) persuasive evidence of an arrangement exists, (ii) delivery has occurred, (iii) the selling price is fixed or determinable, and
(iv) collectability is reasonably assured.

For the Companys direct marketing revenue and a portion of wholesale revenue, product
sales and shipping revenues, net of promotional discounts, rebates, and return allowances, are recorded upon shipment as the Companys or its customers standard terms and conditions provide for transfer of title upon delivery to the
carrier. For certain wholesale customers, revenue is recognized upon receipt by the customer, at which time title passes to the customer in accordance with the terms of the sale. The Company records a reserve for estimated product returns and
allowances in each reporting period. If returns were to increase or decrease, changes to the reserves could be required. Sales taxes are presented on a net basis. Finance charges on credit sales totaled $77, $89 and $145 for fiscal 2010, fiscal 2009
and fiscal 2008, respectively, and are included in selling, general and administrative expenses from continuing operations in the consolidated statement of operations.

Deferred revenue represents amounts received from customers for merchandise to be shipped in subsequent periods. The Company defers incremental direct
costs of order processing related to those orders for which revenue is deferred. Deferred order processing costs of $324 and $391 were included in other current assets in the accompanying consolidated balance sheets at June 26, 2010 and
June 27, 2009, respectively.



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Revenues from sales of gift cards and gift certificates are deferred until redeemed. The Companys gift
cards and certificates do not lose value over time and do not expire. Unredeemed gift cards or certificates that are subject to escheatment ultimately revert to the appropriate state and are not recorded as income. Unredeemed gift cards or
certificates not subject to escheatment are recognized in income after being outstanding for ten years at which time we consider the possibility of redemption to be remote. Income from unredeemed gift cards and gift certificates of $47, $163 and
$160 was recognized in fiscal 2010, fiscal 2009 and fiscal 2008, respectively, and is included in net sales in the consolidated statement of operations.

Classification of costs and expenses

Cost of goods sold includes cost of goods, occupancy expenses for manufacturing and distribution facilities, warehouse and fulfillment costs and product
delivery costs. Cost of goods consists of raw materials, manufacturing costs, costs of externally purchased merchandise, freight, and other inventory-related costs. Occupancy expenses are primarily comprised of depreciation, rent and utilities.
Warehouse and fulfillment costs primarily consist of labor, storage and equipment.

Selling, general and administrative expenses consist of
costs for occupancy associated with our stores and corporate facility, advertising, credit, call center, depreciation and amortization for store leasehold improvements and fixtures, corporate facilities, IT equipment and software, and corporate
administrative functions. Occupancy expenses associated with the stores and corporate facility primarily include rent, common area maintenance and utilities. Corporate administrative function costs primarily include the costs for executive
administration, legal, human resources, finance, insurance and information technology.

Other income and other expenses not otherwise
classified generally consist of legal settlements and other non-operating income or expenses that are not of a meaningful nature for separate classification.

Income taxes

The Company accounts for
income taxes under the liability method. Under this method, deferred income tax liabilities and assets are based on the difference between the financial statements and tax basis of assets and liabilities multiplied by the expected tax rate in the
year the differences are expected to reverse. Deferred income tax expense or benefit results from the change in the net deferred tax asset or liability between periods.

The Company records a valuation allowance to reduce our deferred tax assets to an amount that is more likely than not to be realized. The Company has
considered carryback and carryforward periods, historical and forecasted income, the apportioned earnings in the jurisdictions in which the Company and its subsidiaries operate, and tax planning strategies in estimating a valuation allowance against
the Companys deferred tax assets. If the Company determines that it is more likely than not that some portion or all of the deferred tax assets will not be realized, an adjustment to the deferred tax assets is charged to earnings in the period
in which such a determination is made. Conversely, if the Company determines that it is more likely than not that the deferred tax assets will be realized, the applicable portion of the previously estimated valuation allowance would be reversed.

The amount of income taxes the Company pays is subject to periodic audits by federal and state tax authorities and these audits may result in
proposed deficiency assessments. Accounting for uncertain tax positions prescribes a recognition threshold and measurement attribute for the financial statement recognition and measurement of a tax position taken or expected to be taken in a tax
return. Accounting for uncertain tax positions also provides guidance on derecognition, classification, interest and penalties, accounting in interim periods, disclosure and transition. We adopted our accounting for uncertain tax positions as of
July 1, 2007. For further information see Note 10Income Taxes.

Stock-based compensation

The fair value of stock-based awards to employees is calculated by us using the Black-Scholes option valuation model, which requires that we make certain
subjective assumptions. These assumptions include future stock price volatility and the expected life of the stock option, which affect the calculated fair values. The expected term of options granted utilized is either the final vesting date or a
period derived from the time between the date of final vesting and the expiration of the option, depending on the vesting provisions of the underlying grant. The risk-free rate for the expected term of the option is based on the U.S. Treasury yield
curve in effect at the time of grant. The calculated compensation expense is recognized on a straight-line basis over each vesting period. See Note 11Stock Option Plan.

Pension Plans

The Companys
pension benefit costs and liabilities are developed from valuations of pension plan assets and liabilities. Inherent in the valuation of actuarial liabilities are assumptions the Company determines after consultation with its actuaries, including
discount rates, expected returns on plan assets and votes of compensation increases. In determining the expected rates and returns, the Company is required to consider current market conditions, including changes in interest rates.



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Material changes in the Companys pension and post-retirement benefit costs may occur in the future,
resulting from changes in assumptions or other management decisions. For further discussion, see Note 9Benefit Programs.

NOTE 4RECENT ACCOUNTING PRONOUNCEMENTS AND DEVELOPMENTS

In February 2010, the Financial Accounting Standards Board (FASB) issued ASU No. 2010-09, Subsequent Events (Topic 855) 
Amendments to Certain Recognition and Disclosure Requirements(ASU 2010-09), which defines a SEC filer within the Codification and eliminates the requirement for an SEC filer to disclose the date through which subsequent events have
been evaluated in order to remove potential conflicts with current SEC guidance. The relevant provisions of ASU 2010-09 were effective upon the date of issuance of February 24, 2010, and the Company adopted the amendments accordingly. As the
update only pertained to disclosures, ASU 2010-09 had no impact on the Companys condensed consolidated financial statements upon adoption.

In January 2010, the FASB issued ASU No. 2010-06, Fair Value Measurements and Disclosures (Topic 820): Improving Disclosures about Fair
Value Measurements (ASU 2010-06), which amends the disclosure guidance with respect to fair value measurements. Specifically, the new guidance requires disclosure of amounts transferred in and out of Levels 1 and 2 fair value
measurements, a reconciliation presented on a gross basis rather than a net basis of activity in Level 3 fair value measurements, greater disaggregation of the assets and liabilities for which fair value measurements are presented and more robust
disclosure of the valuation techniques and inputs used to measure Level 2 and 3 fair value measurements. ASU 2010-06 is effective for interim and annual reporting periods beginning after December 15, 2009, with the exception of the new guidance
around the Level 3 activity reconciliations, which is effective for fiscal years beginning after December 15, 2010. The adoption of the guidance required for the interim reporting period ending March 27, 2010 did not impact the
Companys condensed consolidated financial statements and adoption of the guidance required for interim and annual reporting periods after December 15, 2010 is not expected to have an impact on the Companys consolidated financial
statements.

In October 2009, the FASB issued FASB Accounting Standards Update 2009-13, Revenue Recognition (Topic
605)Multiple-Deliverable Revenue Arrangements.FASB Accounting Standards Update 2009-13 addresses the accounting for multiple-deliverable arrangements to enable vendors to account for products or services (deliverables) separately rather
than as a combined unit. Specifically, this guidance amends the criteria in Accounting Standards Codification (ASC) Subtopic 605-25, Revenue Recognition-Multiple-Element Arrangements, for separating consideration in multiple-deliverable
arrangements. This guidance establishes a selling price hierarchy for determining the selling price of a deliverable, which is based on: (a) vendor-specific objective evidence; (b) third-party evidence; or (c) estimates. This guidance
also eliminates the residual method of allocation and requires that arrangement consideration be allocated at the inception of the arrangement to all deliverables using the relative selling price method. In addition, this guidance significantly
expands required disclosures related to a vendors multiple-deliverable revenue arrangements. FASB Accounting Standards Update 2009-13 is effective prospectively for revenue arrangements entered into or materially modified in fiscal years
beginning on or after June 15, 2010. Early adoption is permitted. The adoption of Accounting Standards Update 2009-13 is not expected to have a material impact on the consolidated financial statements.

In August 2009, the FASB issued FASB Accounting Standards Update 2009-05, Fair Value Measurements and Disclosures (Topic 820)Measuring
Liabilities at Fair Valueincludes amendments to Subtopic 820-10, Fair Value Measurements and DisclosuresOverall, for the fair value measurement of liabilities and provides clarification that in circumstances in which a quoted price
in an active market for the identical liability is not available, a reporting entity is required to measure fair value using one or more of the techniques provided for in this update. The adoption of Accounting Standards Update 2009-05 did not have
a material impact on the condensed consolidated financial statements.

During June 2009, the FASB issued FAS No. 168, FASB
Accounting Standards Codification and the Hierarchy of Generally Accepted Accounting Principles, a replacement of FASB Statement No. 162(SFAS 168) and is incorporated in ASC Topic 105, which establishes the FASB
Accounting Standards Codification as the single official source of authoritative US GAAP (other than guidance issued by the SEC), superseding existing FASB, American Institute of Certified Public Accountants, Emerging Issues Task Force, and
related literature. SFAS 168 became effective as of the beginning of the first annual reporting period that begins after September 15, 2009 and for interim periods within that period. The adoption of SFAS 168 did not have an impact on
the Companys results of operations or financial position.

In April 2009, the FASB issued FASB Staff Position (FSP)
No. 107-1 (FSP FAS 107-1) and APB 28-1 (APB 28-1) and is incorporated in ASC Topic 825, which amends FASB Statement No. 107, Disclosures about Fair Value of Financial Instruments, and APB Opinion No. 28,
Interim Financial Reporting, to require disclosures about the fair value of financial instruments for interim reporting periods. FSP FAS 107-1 and APB 28-1 were effective for interim reporting periods ending after June 15, 2009. The
adoption of this staff position did not have a material impact on the Companys financial position or results of operations.

In April
2009, the FASB issued FASB Staff Position No. 115-2 (FSP FAS 115-2), and FASB Staff Position No. 124-2 (FSP FAS 124-2) and is incorporated in ASC Topic 320, which amends the other-than-temporary impairment guidance
for debt and equity securities. FSP FAS 115-2 and FSP FAS 124-2 were effective for interim and annual reporting periods ending after June 15, 2009. The adoption of this staff position did not have a material effect on the consolidated financial
statements.



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In April 2009, the FASB issued FSP FAS 141R-1, Accounting for Assets Acquired and Liabilities Assumed in
a Business Combination That Arise from Contingencies, which amends and clarifies SFAS No. 141 (Revised) and is incorporated in ASC Topic 805, to address application issues on initial recognition and measurement, subsequent measurement and
accounting, and disclosure of assets and liabilities arising from contingencies in a business combination. This FSP shall be effective for assets or liabilities arising from contingencies in business combinations for which the acquisition date is
during or after fiscal 2010. The Company will apply the requirements of ASC 805 to any future business combinations.

In December 2008, the
FASB issued Staff Position No. 132(R)-1, Employers Disclosures about Postretirement Benefit Plan Assets, and is incorporated in ASC Topic 715, which provides additional guidance on an employers disclosures about plan assets of a
defined benefit pension or other postretirement plan. This interpretation is effective for financial statements issued for fiscal years ending after December 15, 2009. The Company adopted this interpretation for
the fiscal year ended June 26, 2010. While the adoption impacted the Companys disclosure requirements, it did not impact the Companys results of operations or financial position. See Note 9Benefit Programs for
disclosures related to the Companys benefit plan assets.

In April 2008, the FASB issued FSP No. 142-3, Determination of the
Useful Life of Intangible Assets (FSP 142-3) and is incorporated in ASC Topics 275 and 350, which amends the factors that should be considered in developing renewal or extension assumptions used to determine the useful life of a
recognized intangible asset. FSP 142-3 is effective for fiscal years beginning after December 15, 2008, and interim periods within those fiscal years. The Company adopted FSP 142-3 in fiscal year 2010. Early adoption is prohibited. The guidance
for determining the useful life of a recognized intangible asset in FSP 142-3 is to be applied prospectively to intangible assets acquired after the effective date. The disclosure requirements in FSP 142-3 are to be applied prospectively to all
intangible assets recognized as of, and subsequent to, the effective date. The adoption of FSP 142-3 did not have a material impact on the condensed consolidated financial statements.

In September 2006, the FASB issued FAS No. 157, Fair Value Measurements, which is effective for fiscal years beginning after
November 15, 2007 and for interim periods within those years, and is incorporated in ASC Topic 820. FAS 157 establishes a fair value hierarchy that prioritizes the inputs to valuation techniques used to measure fair value into three broad
levels which distinguish between assumptions based on market data (observable inputs) and the Companys assumptions (unobservable inputs). The level in the fair value hierarchy within which the respective fair value measurement falls is
determined based on the lowest level input that is significant to the measurement in its entirety. The three levels of inputs used to measure fair value are as follows:

Level 1  Quoted prices in active markets for identical assets or liabilities.

Level 2  Inputs other than Level 1 that are observable, either directly or indirectly, such as quoted prices for similar assets or liabilities;
quoted prices in markets that are not active; or other inputs that are observable or can be corroborated by observable market data for substantially the full term of the assets or liabilities.

Level 3  Unobservable inputs that are supported by little or no market activity and that are significant to the fair value of the assets or
liabilities.

The adoption of FAS 157 did not have a material impact on the consolidated financial statements. The Company adopted the
provisions of FAS 157 on June 29, 2008 for assets and liabilities measured at fair value on a recurring basis, which consist of cash and cash equivalents and its senior notes measured using Level 1 inputs. The Company adopted the provisions of
FAS 157-2 on June 28, 2009 for assets and liabilities measured at fair value on a non-recurring basis, which include goodwill, intangible assets and certain other long-lived assets. The fair values for these assets are measured for impairment
on a non-recurring basis using Level 3 inputs. Refer to Note 7-Balance Sheet Information for further discussion of impairment valuation.

NOTE 5ACQUISITIONS

Cushmans

On August 8, 2008,
the Company completed the acquisition of certain assets of Cushman Fruit Company, Inc. (the Cushmans Acquisition), a privately held, multi-channel direct marketer of specialty foods, primarily Florida citrus, for a net purchase
price of $8,509, including $450 of acquisition related costs.

The Company paid for the Cushmans Acquisition with available cash. The
Companys revolving credit agreement was amended to permit the acquisition and to address other administrative matters. Unless otherwise defined or noted, references to Cushmans refers to the brand or business, as owned and
operated by the Company, subsequent to the acquisition on August 8, 2008. The operating results of Cushmans are included in the Companys results of operations only for periods subsequent to the acquisition date.

The allocation of the purchase price is based on managements estimates and assumptions, and other information compiled by management utilizing
established valuation techniques appropriate for the retail industry. The following table presents the final allocation of the purchase price of the acquisition, including professional fees and other related acquisition costs, to the net assets
acquired based on their fair values (in thousands):



|                      |  |   |       |  
|--------------------- |  | - | ----- | -
|Current assets        |  | $ | 853   |  
|Fixed assets          |  |   | 195   |  
|Intangible assets     |  |   | 2,600 |  
|Goodwill              |  |   | 5,418 |  
|                      |  |   |       |  
|Total assets acquired |  |   | 9,066 |  
|Current liabilities   |  |   | (557  | )
|                      |  |   |       |  
|Net assets acquired   |  | $ | 8,509 |  
|                      |  |   |       |  

The acquired intangible assets are comprised of
Cushmans® and related trademarks totaling $1,489 and customer lists of $1,111. The trademarks have indefinite lives, while the customer lists will be amortized on a weighted basis over a four year period. Of the $5,418 goodwill acquired, $4,009
is allocated to the Direct Marketing segment and $1,409 is allocated to the Wholesale segment. All intangibles are expected to be fully deductible for tax purposes. While goodwill represents the excess purchase price over the fair value of net
assets acquired, the Company anticipates the acquisition will leverage its existing infrastructure and generate operating and marketing synergies and productivity improvements for its consolidated businesses.

The Company recorded a liability of $147 for severance costs related to managements plan for a reduction in force associated with the closure of
the existing Cushmans locations. Managements plan for reduction in force and closure was developed concurrently with the acquisition and requires the transition of certain functions to the Companys existing personnel and locations.
As of June 27, 2009, all actions related to the transition were completed.

The following unaudited pro forma consolidated results of
operations have been prepared as if the Cushmans Acquisition had occurred at the beginning of the respective periods below (in thousands):



|                                                             |  |                        |         |   |                        |   |        
|------------------------------------------------------------ |  | ---------------------- | ------- | - | ---------------------- | - | -------
|                                                             |  | Fiscal 2009(unaudited) |         |   | Fiscal 2008(unaudited)
|Net sales                                                    |  | $                      | 489,625 |   |                        | $ | 564,582
|Gross profit                                                 |  |                        | 202,406 |   |                        |   | 256,205
|Operating income (loss)                                      |  |                        | (28,111 | ) |                        |   | 31,860 
|Income (loss) from continuing operations before income taxes |  |                        | (34,813 | ) |                        |   | 9,444  
|Net income (loss)                                            |  |                        | (20,304 | ) |                        |   | 4,830  

Prior to the acquisition,
Cushmans utilized a calendar month-end for its fiscal periods. No adjustments have been made to conform the activity to the Companys historical fiscal calendar.

The unaudited pro forma consolidated results of operations do not purport to be indicative of results that may be obtained in the future and do not
include any cost savings related to synergies expected to be obtained as the Cushmans business is integrated into the Companys operations. The unaudited pro forma consolidated results of operations include adjustments to net income or
loss to give effect to amortization of intangibles acquired, depreciation and related adjustments to fixed assets based on the fair value assigned to those assets and income taxes.

Wolfermans

On
January 15, 2008, the Company completed the acquisition of Wolfermans, a direct-marketing company specializing in English muffins and other breakfast products sold primarily under the
Wolfermans® brand, from Williams Foods, Inc., for a net purchase price of $22,784. The Company paid for
the acquisition of Wolfermans with available cash. The results of operations of Wolfermans are included in the consolidated statements of operations for the period subsequent to the acquisition date.

The preliminary allocation of the purchase price was based on managements estimates and assumptions, and other information compiled by management
utilizing established valuation techniques appropriate for the retail industry. During the second fiscal quarter of 2009 the Company recorded a reclassification of $3,814 from customer lists to goodwill as a result of managements review of the
independent third party valuation firms final report and data underlying the related purchase price allocation assumptions. The Company considers the impact of the correction to be immaterial to its result of operations and cash flows in the
current and previously reported periods. The purchase price allocation below is considered final and includes professional fees and other related acquisition costs, allocated to the net assets acquired based on their fair values (in thousands):



|                      |  |          |  |  |  |  |  | 
|--------------------- |  | -------- |  |  |  |  |  | 
|Current assets        |  | $ 2,525 
|Fixed assets          |  | 134     
|Intangible assets     |  | 15,036  
|Goodwill              |  | 7,504   
|                      |  |         
|Total assets acquired |  | 25,199  
|Current liabilities   |  | (2,415) 
|                      |  |         
|Net assets acquired   |  | $ 22,784
|                      |  |         

The following unaudited pro forma consolidated results of
operations have been prepared as if the Wolfermans acquisition had occurred at the beginning of the fiscal 2008 (in thousands):



|                                                      |  |                        |        
|----------------------------------------------------- |  | ---------------------- | -------
|                                                      |  | Fiscal 2008(unaudited)
|Net sales                                             |  | $                      | 565,200
|Gross profit                                          |  |                        | 260,174
|Operating income                                      |  |                        | 31,507 
|Income from continuing operations before income taxes |  |                        | 9,332  
|Net income                                            |  |                        | 4,828  

Prior to the acquisition,
Wolfermans utilized a calendar year for their fiscal year. No adjustments have been made to conform the activity to the Companys historical fiscal calendar.

The unaudited pro forma consolidated results of operations do not purport to be indicative of results that may be obtained in the future and do not
include any cost savings related to synergies expected to be obtained as the Wolfermans business is integrated into the Companys operations. The unaudited pro forma consolidated results of operations include adjustments to net income to
give effect to amortization of intangibles acquired, depreciation and related adjustments to fixed assets based on the fair value assigned to those assets and income taxes.

NOTE 6DISCONTINUED OPERATIONS

During fiscal 2007, the Company completed the sale of its Jackson & Perkins businesses to J&P Acquisition Inc. In a separate transaction, the
Company sold its land and the associated buildings of its Wasco facility, which was primarily utilized to support rose growing operations of Jackson & Perkins. Cash proceeds on these sales, net of transaction fees, were $47,206.

We provided transitional services to the buyer of the Jackson & Perkins businesses through June 2009. The final payment on the note due from
J&P Acquisition Inc. was due as of mid June 2009. The amount due was $1,000. As of June 27, 2009, the note was not paid. It has been fully reserved, and a legal claim to collect the remaining balance was initiated. In addition, the
remaining product credit related to the sale was $497 and was also fully reserved as of June 27, 2009. As of June 26, 2010, the total of $1,497 remains fully reserved. In fiscal 2010, we sold certain land use rights related to the Wasco
property and recorded proceeds of $1,250.



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The financial results included in discontinued operations in the consolidated statement of operations were
as follows:



|                                                                |  |      |       |      |   |        |      |  |   |      
|--------------------------------------------------------------- |  | ---- | ----- | ---- | - | ------ | ---- |  | - | -----
|                                                                |  | 2010 |       | 2009 |   |        | 2008
|Net sales                                                       |  | $    |      |      | $ | 278    |      |  | $ | 5,127
|Gain (loss) associated with the sale of Jackson & Perkins       |  |      | 1,250 |      |   | (1,414 | )    |  |   | 282  
|Provision (benefit) for income taxes on discontinued operations |  |      | 485   |      |   | (336   | )    |  |   | 19   
|Net income (loss) from discontinued operations                  |  |      | 765   |      |   | (446   | )    |  |   | 271  

Net sales from discontinued operations
in fiscal 2009 and 2008, were primarily comprised of revenues associated with the transitional services agreement and residual farm crop sales.

NOTE 7BALANCE SHEET INFORMATION

Inventories

Inventories consist of the
following:



|                                                   |  |              |        |              |   |       
|-------------------------------------------------- |  | ------------ | ------ | ------------ | - | ------
|                                                   |  | June 26,2010 |        | June 27,2009
|Finished goods                                     |  | $            | 15,611 |              | $ | 18,056
|Materials, packaging supplies, and work-in process |  |              | 13,782 |              |   | 20,734
|Growing crops                                      |  |              | 6,134  |              |   | 5,948 
|                                                   |  |              |        |              |   |       
|Total                                              |  | $            | 35,527 |              | $ | 44,738
|                                                   |  |              |        |              |   |       

Fixed Assets

Fixed assets consist of the following:



|                                                |  |              |         |   |              |   |         |  
|----------------------------------------------- |  | ------------ | ------- | - | ------------ | - | ------- | -
|                                                |  | June 26,2010 |         |   | June 27,2009 |  
|Land                                            |  | $            | 19,607  |   |              | $ | 19,607  |  
|Land improvements and orchard development costs |  |              | 30,698  |   |              |   | 30,692  |  
|Buildings and improvements                      |  |              | 58,674  |   |              |   | 58,517  |  
|Machinery and equipment                         |  |              | 68,352  |   |              |   | 68,176  |  
|Leasehold improvements                          |  |              | 9,908   |   |              |   | 10,611  |  
|Purchased and internally developed software     |  |              | 37,223  |   |              |   | 36,693  |  
|Capital projects-in-progress                    |  |              | 882     |   |              |   | 1,521   |  
|                                                |  |              |         |   |              |   |         |  
|                                                |  |              | 225,344 |   |              |   | 225,817 |  
|Accumulated depreciation and amortization       |  |              | (96,953 | ) |              |   | (80,340 | )
|                                                |  |              |         |   |              |   |         |  
|Total                                           |  | $            | 128,391 |   |              | $ | 145,477 |  
|                                                |  |              |         |   |              |   |         |  

As of June 26, 2010 and June 27, 2009, purchased and internally developed software included software licenses
acquired for $895, and financed through capital lease agreements. See Note 8Borrowing Arrangements for terms and conditions of the Companys capital lease obligations. Accumulated amortization of purchased and internally
developed software costs was $23,844 and $18,972 as of June 26, 2010 and June 27, 2009, respectively. Amortization of software costs from continuing operations, which include software assets financed by capital leases, were $4,878, $5,365
and $4,146 for fiscal 2010, fiscal 2009 and fiscal 2008, respectively.

During fiscal 2010, the Company completed an evaluation of certain
underperforming stores and related fixed assets and certain other long-lived assets. As a result of that evaluation the Company recorded a non-cash impairment charge of $699, all of which was related to fixed assets. During fiscal 2009, the Company
determined that 30 underperforming stores were impaired and recorded a non-cash charge for the impairment of certain fixed assets and other long-lived assets in the amount of $3,600, of which $3,471 was related to fixed assets and $129 to fair value
lease intangibles. During fiscal 2008 the Company determined that 14 underperforming stores were impaired and recorded a non-cash charge for the impairment of certain fixed assets and other long-lived assets in the amount of $1,190. The impairment
charges were recorded within selling, general and administrative expenses within the condensed consolidated statement of operations. The impairment amounts were calculated by comparing the applicable stores net assets to fair value, which was based
on a discounted cash flow model.

In fiscal 2010, the Company negotiated lease buy-outs for two of its stores and recognized $220 of
termination costs. In the second quarter of fiscal 2010, the Company exercised its termination option related to its Eugene, Oregon call center lease and accrued the contractual amounts due of $78, all of which was paid. As a result of the lease
termination, fixed assets were reviewed for impairment and a charge of $231 was recorded.



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During the fourth quarter of fiscal 2009, the Company abandoned certain capital projects. The related
amounts written off resulted in a $748 non-cash charge recorded in selling, general and administrative expense in the consolidated statement of operations.

Goodwill and Intangible Assets

Goodwill
and intangible assets with indefinite lives are tested for impairment annually. The impairment testing compares carrying values to fair values, and generally, if the carrying value of these assets is in excess of fair value, an impairment loss would
be recognized. The Companys goodwill and other intangibles were not impaired as a result of their respective annual impairment tests in the fourth quarter of fiscal 2010.

The estimated fair value of each of the reporting units included the impact of trends in the business and industry noted in fiscal 2009, primarily the
decline in sales caused by the adverse economic climate. Based on the impairment testing in the second quarter, the Company concluded that the fair values of the Wolfermans goodwill, recipe and trade name were less than their related book
values. Also, analysis of individual store division performance resulted in the impairment of favorable lease agreements. As a result, the Company recorded an impairment charge of $10,205 ($686 related to goodwill and $9,519 related to the recipe
and trade name) within selling, general and administrative expenses of our Direct Marketing segment within the consolidated statement of operations.

Amortization expense was $681, $1,456 and $2,122 for fiscal 2010, fiscal 2009 and fiscal 2008, respectively, and is included within selling, general and
administrative expenses in the accompanying consolidated statements of operations.

The following is a summary of intangible assets:



|                                           |  |                     |        |                         |   |         |                             |  |   |                   |   |                     |   |                         |  |   |                             |  |   |                   |   |  |   |         |   |  |   |       
|------------------------------------------ |  | ------------------- | ------ | ----------------------- | - | ------- | --------------------------- |  | - | ----------------- | - | ------------------- | - | ----------------------- |  | - | --------------------------- |  | - | ----------------- | - |  | - | ------- | - |  | - | ------
|                                           |  | June 26, 2010       |        | June 27, 2009          
|                                           |  | GrossCarryingAmount |        | AccumulatedAmortization |   |         | AccumulatedImpairmentLosses |  |   | NetCarryingAmount |   | GrossCarryingAmount |   | AccumulatedAmortization |  |   | AccumulatedImpairmentLosses |  |   | NetCarryingAmount
|Trade names, trademarks and recipe         |  | $                   | 41,658 |                         | $ |        |                             |  | $ | (9,519            | ) |                     | $ | 32,139                  |  | $ | 41,658                      |  | $ |                  |   |  | $ | (9,519  | ) |  | $ | 32,139
|Goodwill                                   |  |                     | 12,922 |                         |   |        |                             |  |   | (686              | ) |                     |   | 12,236                  |  |   | 12,922                      |  |   |                  |   |  |   | (686    | ) |  |   | 12,236
|Direct marketing customer and rental lists |  |                     | 9,249  |                         |   | (9,068  | )                           |  |   |                  |   |                     |   | 181                     |  |   | 9,249                       |  |   | (8,467            | ) |  |   |        |   |  |   | 782   
|Favorable lease agreements                 |  |                     | 1,676  |                         |   | (1,620  | )                           |  |   |                  |   |                     |   | 56                      |  |   | 1,676                       |  |   | (1,540            | ) |  |   |        |   |  |   | 136   
|                                           |  |                     |        |                         |   |         |                             |  |   |                   |   |                     |   |                         |  |   |                             |  |   |                   |   |  |   |         |   |  |   |       
|                                           |  | $                   | 65,505 |                         | $ | (10,688 | )                           |  | $ | (10,205           | ) |                     | $ | 44,612                  |  | $ | 65,505                      |  | $ | (10,007           | ) |  | $ | (10,205 | ) |  | $ | 45,293
|                                           |  |                     |        |                         |   |         |                             |  |   |                   |   |                     |   |                         |  |   |                             |  |   |                   |   |  |   |         |   |  |   |       



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##### Table of Contents

The following table represents activity for goodwill and other intangibles for the fiscal year ended
June 26, 2010.



|                                |  |          |        |                             |   |                           |  |   |       |   |  |   |        |  
|------------------------------- |  | -------- | ------ | --------------------------- | - | ------------------------- |  | - | ----- | - |  | - | ------ | -
|                                |  | Goodwill |        | Indefinite-LivedIntangibles |   | Definite-LivedIntangibles |  |   | Total |  
|Net balance as of June 27, 2009 |  | $        | 12,236 |                             | $ | 32,139                    |  | $ | 918   |   |  | $ | 45,293 |  
|Additions                       |  |          |       |                             |   |                          |  |   |      |   |  |   |       |  
|Impairment charges              |  |          |       |                             |   |                          |  |   |      |   |  |   |       |  
|Amortization expense            |  |          |       |                             |   |                          |  |   | (681  | ) |  |   | (681   | )
|                                |  |          |        |                             |   |                           |  |   |       |   |  |   |        |  
|Net balance as of June 26, 2010 |  | $        | 12,236 |                             | $ | 32,139                    |  | $ | 237   |   |  | $ | 44,612 |  
|                                |  |          |        |                             |   |                           |  |   |       |   |  |   |        |  

The estimated amortization expense for each of the next two fiscal years and thereafter is as follows:



|              |  |                                          |     |                          |   |                          |  |   |    
|------------- |  | ---------------------------------------- | --- | ------------------------ | - | ------------------------ |  | - | ---
|Fiscal Period |  | Direct MarketingCustomer andRental Lists |     | FavorableLeaseAgreements |   | TotalAmortizationExpense
|2011          |  |                                          | 142 |                          |   | 35                       |  |   | 177
|2012          |  |                                          | 39  |                          |   | 21                       |  |   | 60 
|              |  |                                          |     |                          |   |                          |  |   |    
|Total         |  | $                                        | 181 |                          | $ | 56                       |  | $ | 237
|              |  |                                          |     |                          |   |                          |  |   |    

Impairment Estimates and Assumptions

The Companys impairment calculation and any resulting charges related to our indefinite-lived intangible assets, our goodwill and long-lived assets
associated with stores were calculated using managements estimates of future forecasted cash flows to be generated from the respective assets and a discount rate inherent within the Companys cost of capital. The nature of these analyses
requires significant judgment by management about future operating results, including revenues, margins, operating expenses and applicable discount rate. However, management believes that the assumptions and estimates were reasonable and represented
the most likely future operating results based upon the then current information available. The fair values calculated in these evaluations are considered Level 3 inputs, as previously defined in Note 4Recent Accounting Pronouncements
and Developments.

NOTE 8BORROWING ARRANGEMENTS

Revolving Credit Facilities

As of
June 26, 2010, the Company had a $125,000 revolving credit agreement (the Credit Agreement) secured by substantially all of the assets of the Company. The Credit Agreement has a maturity date of March 20, 2011. Borrowings under
the Credit Agreement may be used for the Companys general corporate purposes, including capital expenditures, subject to certain limitations. Interest on the borrowings is payable at a base rate or a Eurocurrency rate, plus an applicable
margin and fees.

As of June 26, 2010, unused borrowings under the revolving credit facility were $123,768, reflecting no borrowings, and
$1,232 in outstanding letters of credit under the revolving credit facility. The maximum available borrowing under the Credit Agreement is determined in accordance with an asset-based debt limitation formula. The formula
generally allows the Company to borrow a substantial portion of the facility from August to December, but significantly restricts its borrowing capacity from January to July. As a result, total available borrowing capacity at June 26, 2010 was
$32. The Company is required to pay a commitment fee equal to 0.375% per annum on the daily average unused line of credit. The commitments fees are payable on the last day of each calendar year quarter and the associated expense is included
within interest expense in the consolidated statement of operations.

In connection with this facility and related amendments, the Company has
remaining deferred financing costs of $929 and $2,172 on its consolidated balance sheets as of June 26, 2010 and June 27, 2009, respectively.



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##### Table of Contents

The revolving credit facility contains customary affirmative and negative covenants for senior secured
credit facilities of this type, including, but not limited to, limitations on the incurrence of indebtedness, capital expenditures, asset dispositions, acquisitions, investments, dividends and other restricted payments, liens and transactions with
affiliates. These covenants significantly limit the Companys ability to obtain funds from its subsidiaries in the form of loans, dividends or other advances other than dividends paid to the Company by Harry and David for the purpose of paying
(i) income taxes when and as due, (ii) management fees payable to Wasserstein under the management agreement, or (iii) operating expenses incurred in the ordinary course of business and other corporate overhead costs and expenses
(including legal and accounting expenses and similar expenses and customary fees to non-officer directors in an amount not to exceed $350 in any fiscal year). At June 26, 2010, the Company was in compliance with these covenants.

On July 7, 2010, the Company entered into a third amendment to its revolving credit agreement. For further details on the amendment, see Note
18Subsequent Events.



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##### Table of Contents

Long-Term Debt

As of June 26, 2010 the Companys wholly-owned subsidiary, Harry and David, had outstanding $58,170 in Senior Floating Rate Notes due
March 1, 2012 and $140,192 of Senior Fixed Rate Notes due March 1, 2013 (collectively, the Senior Notes). These amounts are net of the repurchases by the Company on the open-market in fiscal 2008 and in fiscal 2009. For further
details on the repurchases, see Long-Term Debt Prepayment below.

The floating rate Senior Notes accrue interest at a rate per
annum equal to LIBOR plus 5%, calculated and paid quarterly. The interest rate was 5.54% and 5.67% at June 26, 2010 and June 27, 2009, respectively. The fixed rate Senior Notes accrue interest at an annual fixed rate of 9.0%, with
semiannual interest payments.

The deferred financing fees incurred in connection with the note offering and related exchange have been
recorded as deferred financing costs within long-term assets. These costs are amortized over the remaining life of the associated Senior Notes and as of June 26, 2010 and June 27, 2009, $2,674 and $3,803, respectively, remained on the
balance sheet for all associated fees related to the Senior Notes. As noted below under Long-Term Debt Prepayment, the Senior Notes deferred financing costs are subject to write-off on a pro-rata basis due to early repurchase or
repayment of the Senior Notes.

The Senior Notes represent the senior unsecured obligations of Harry and David, and are guaranteed on a
senior unsecured basis by Harry & David Holdings, Inc. and all of the Companys current subsidiaries. Refer to Note 19Condensed Consolidating Financial Statements for additional information related to the
Companys internal re-organization in November of fiscal 2008. The indenture governing the Senior Notes contains various restrictive covenants including, but not limited to, limitations on the incurrence of indebtedness, asset dispositions,
acquisitions, investments, dividends and other restricted payments, liens and transactions with affiliates. These covenants significantly limit the Companys ability to obtain funds from its subsidiaries in the form of loans, dividends or other
advances other than (i) dividends or loans in limited circumstances if its fixed charge coverage ratio reaches specified levels or (ii) dividends paid to the Company by Harry and David for the purpose of paying (A) management fees not
to exceed $1,000 per year (excluding out of pocket expenses, (B) consolidated income taxes when and as due, and (C) up to $2,000 (since the date of the indenture) relating to expenses associated with an initial public offering. With
respect to dividends other than as described in the preceding sentence, even if the fixed charge coverage ratio threshold has been met, Harry and David may only pay the Company dividends up to a specified amount based upon, among other things,
consolidated net income and any cash proceeds received by Harry and David from the sale of equity securities or contributions to equity. The Company was in compliance with all of the covenants contained in the indenture under the Senior Notes at
June 26, 2010.

Long-Term Debt Prepayment

During the year ended June 27, 2009, the Company purchased $36,638 in aggregate principal amounts of fixed and floating rate Senior Notes in
open-market purchases for $20,366. The debt prepayment resulted in a net gain of $15,416, comprised of a $16,272 discount on the repayment of outstanding principal, partially offset by the write-off of $856 of unamortized deferred financing costs.

During the year ended June 28, 2008, the Company purchased $9,405 of its fixed and floating rate Senior Notes in open market purchases.
This debt prepayment resulted in a net gain of $303, comprised of a $595 discount on the repayment of $10,000 of outstanding principal of the Senior Notes, partially offset by the write-off of $284 of unamortized deferred financing costs and
third-party expenses of $8 in connection therewith.

During the year ended June 26, 2010, the Company did not purchase any of its fixed
or floating rate Senior Notes.

Amortization of Deferred Financing Costs

Total amortization expenses of all deferred financing costs were $2,372, $2,435 and $2,604 for fiscal 2010, 2009 and 2008, respectively, and are included
within interest expense in the accompanying consolidated statements of operations.

On July 7, 2010, the Company entered into a third
amendment to its revolving credit agreement and incurred the new financing costs. For further details on the amendment, incurred financing costs and an impact on the future amortization expenses, see Note 18Subsequent Events.



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##### Table of Contents

Capital Lease Obligations

In the fourth quarter of fiscal 2008, the Company acquired a software license for $895, financed by a capital lease agreement. The interest rate on the
agreement is 5.99% due in three annual installments of principal and interest. The current portion of the remaining obligation in the consolidated balance sheet as of June 26, 2010, was $309.

NOTE 9BENEFIT PROGRAMS

Pension
Plans

The Company has a defined benefit pension plan that covers substantially all employees that were on an active basis as of
June 25, 2006. Benefits under the plan are generally based on the employees compensation level and years of service. Benefits fully vest after five years of qualifying service. The required level of funding of this plan changes each year
depending on the funding status of the plan and the annual actuarial valuation report provided by our actuaries.

Additionally, the Company
has a non-qualified unfunded excess benefit plan. Under this plan, certain key employees are entitled to receive additional pension benefits from the Company. These benefits mainly consist of the difference between the benefits they would have
received under the qualified pension plan in the absence of the limitations imposed on benefits by the Internal Revenue Code and the amount they will actually receive subject to such limitations.

The Companys qualified pension plan was partially frozen effective as of June 25, 2006, whereby no new participants would qualify to enter
into the plan. A full freeze of the plan became effective June 30, 2007, whereby pension benefits were no longer accrued for participants. In addition, the Company froze its non-qualified pension plan effective June 30, 2007. After
July 1, 2007, the Company has a continuing obligation to fund these plans and will continue to recognize net periodic pension cost.

The
Company contributed $5,396 to its pension plans in fiscal 2010 and expects to contribute approximately $3,921 its pension plans in fiscal 2011 to fulfill its minimum funding obligations.

The following tables set forth combined information regarding the Companys qualified and non-qualified plans as of June 26, 2010, and
June 27, 2009 and for the fiscal years June 26, 2010, June 27, 2009 and June 28, 2008.



|                                               |  |              |        |   |              |   |        |  
|---------------------------------------------- |  | ------------ | ------ | - | ------------ | - | ------ | -
|Change in projected benefit obligation         |  | June 26,2010 |        |   | June 27,2009 |  
|Benefit obligation, beginning of period        |  | $            | 44,123 |   |              | $ | 44,389 |  
|Interest cost                                  |  |              | 2,612  |   |              |   | 2,889  |  
|Plan amendments                                |  |              |       |   |              |   | (809   | )
|Actuarial losses                               |  |              | 7,109  |   |              |   | 1,779  |  
|Benefits paid                                  |  |              | (4,837 | ) |              |   | (4,125 | )
|                                               |  |              |        |   |              |   |        |  
|Benefit obligation, end of period              |  | $            | 49,007 |   |              | $ | 44,123 |  
|                                               |  |              |        |   |              |   |        |  
|                                               |  |             
|Change in plan assets                          |  | June 26,2010 |        |   | June 27,2009 |  
|Fair value of plan assets, beginning of period |  | $            | 16,759 |   |              | $ | 26,895 |  
|Actual return (loss) on plan assets            |  |              | 1,639  |   |              |   | (8,687 | )
|Company contributions                          |  |              | 5,396  |   |              |   | 2,676  |  
|Benefits paid                                  |  |              | (4,837 | ) |              |   | (4,125 | )
|                                               |  |              |        |   |              |   |        |  
|Fair value of plan assets, end of period       |  | $            | 18,957 |   |              | $ | 16,759 |  
|                                               |  |              |        |   |              |   |        |  

As of June 26, 2010 the funded status of the Companys plans was a deficit of $30,050, with $199 classified as
current liabilities and $29,851 classified as noncurrent liabilities on the consolidated balance sheet. As of June 27, 2009, the funded status of the Companys plans was a deficit of $27,634, and the amounts are classified as noncurrent
liabilities on the consolidated balance sheet.



|                                           |  |      |       |   |      |   |        |      |  |   |        |  
|------------------------------------------ |  | ---- | ----- | - | ---- | - | ------ | ---- |  | - | ------ | -
|Components of pension expense              |  | 2010 |       |   | 2009 |   |        | 2008 | 
|Interest cost                              |  | $    | 2,612 |   |      | $ | 2,889  |      |  | $ | 2,873  |  
|Expected return on assets                  |  |      | (939  | ) |      |   | (1,987 | )    |  |   | (2,779 | )
|Prior service credit amortization          |  |      | (90   | ) |      |   | (25    | )    |  |   |       |  
|Amortization of actuarial loss             |  |      | 1,341 |   |      |   | 524    |      |  |   |       |  
|                                           |  |      |       |   |      |   |        |      |  |   |        |  
|Net period pension expense                 |  | $    | 2,924 |   |      | $ | 1,401  |      |  | $ | 94     |  
|Settlement (gain) loss                     |  |      | 525   |   |      |   | 1,196  |      |  |   | 150    |  
|                                           |  |      |       |   |      |   |        |      |  |   |        |  
|Net period pension expense with settlement |  | $    | 3,449 |   |      | $ | 2,597  |      |  | $ | 244    |  
|                                           |  |      |       |   |      |   |        |      |  |   |        |  



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##### Table of Contents

|                                                                                                                           |  |           |   |  |           |   |  |           |  
|-------------------------------------------------------------------------------------------------------------------------- |  | --------- | - |  | --------- | - |  | --------- | -
|Weighted-average assumptions used in computing the net periodic
pension cost and projected benefit obligation at year-end: |  | 2010      |   |  | 2009      |   |  | 2008      |  
|Discount rate for determining net periodic pension cost                                                                    |  | 6.10      | % |  | 6.90      | % |  | 6.30      | %
|Discount rate for determining benefit obligations at year-end                                                              |  | 5.18      | % |  | 6.10      | % |  | 6.90      | %
|Rate of compensation increase for determining expense                                                                      |  | N/A       |   |  | N/A       |   |  | N/A       |  
|Rate of compensation increase for determining benefit obligations at year-end                                              |  | N/A       |   |  | N/A       |   |  | N/A       |  
|Expected rate of return on plan assets for determining net periodic pension cost                                           |  | 5.50      | % |  | 8.50      | % |  | 8.50      | %
|Expected rate of return on plan assets at year-end                                                                         |  | 5.50      | % |  | 5.50      | % |  | 8.50      | %
|Measurement date for determining assets and benefit obligations at year-end                                                |  | 6/30/2010 |   |  | 6/30/2009 |   |  | 6/30/2008 |  

Expected benefit payments
related to the Companys pension plans for each of the next five fiscal years, and in the aggregate for the next five fiscal years thereafter as of June 26, 2010 are estimated as follows:



|        |  |                          |       
|------- |  | ------------------------ | ------
|        |  | Expected benefitpayments
|2011    |  | $                        | 1,357 
|2012    |  |                          | 1,301 
|2013    |  |                          | 2,679 
|2014    |  |                          | 3,392 
|2015    |  |                          | 2,955 
|2016-20 |  |                          | 20,207
|        |  |                          |       
|Total   |  | $                        | 31,891
|        |  |                          |       

Managements investment objective is to invest the plans
assets in a diversified portfolio of securities to provide long-term growth in plan assets that, along with Company contributions, will meet the plans benefit payment obligations. Investment strategies focus on diversification among debt and
equity securities, a balance of long-term investment return at an acceptable level of risk and liquidity to meet benefit payments. Plan assets are generally invested in bank collective trusts which invest in liquid securities diversified across
equity, fixed income and real estate. Funds are allocated among several investment managers who have discretion to manage their portion of the investments, subject to strategy and risk guidelines established for each fund. The overall strategy, the
resulting allocations of plan assets and the performance of investment managers are continually monitored. For fiscal 2010, the assets of the Companys benefit plans were invested in 55% equity securities, 42% debt securities, and 3% real
estate and other investments. For fiscal 2009, investments were 57% equity securities, 39% debt securities and 4% in real estate investments.

The expected long-term rate of return on the plans assets was based on an evaluation of the weighted average of the expected returns for the major
asset classes in which the plans invest. Expected returns by asset class were developed through analysis of historical market returns, current market conditions, inflation expectations, and equity and credit risks.

Below summarizes the level of inputs within the fair value hierarchy used in the valuation of the Companys pension asset categories as of June
2010. For further discussion of the three levels of inputs used to measure fair values as defined in ASC Topic 820, see Note 4  New Accounting Pronouncements and Developments.



|                     |  |       |        |                                                            |   |                                       |  |                                       |        |  |   |    
|-------------------- |  | ----- | ------ | ---------------------------------------------------------- | - | ------------------------------------- |  | ------------------------------------- | ------ |  | - | ---
|Asset Category       |  | Total |        | Quoted Pricesin ActiveMarkets
forIdentical Assets(Level 1) |   | SignificantObservableInputs(Level
 2) |  | SignificantObservableInputs(Level
 3)
|Equity securities    |  | $     | 10,496 |                                                            | $ |                                      |  | $                                     | 10,496 |  | $ |   
|Debt securities      |  |       | 7,895  |                                                            |   |                                      |  |                                       | 7,895  |  |   |   
|Real estate/Property |  |       | 472    |                                                            |   |                                      |  |                                       |       |  |   | 472
|Other*               |  |       | 94     |                                                            |   |                                      |  |                                       | 94     |  |   |   
|                     |  |       |        |                                                            |   |                                       |  |                                       |        |  |   |    
|Total                |  | $     | 18,957 |                                                            | $ |                                      |  | $                                     | 18,485 |  | $ | 472
|                     |  |       |        |                                                            |   |                                       |  |                                       |        |  |   |    



|* | This category includes receivable for investment sold.
|- | ------------------------------------------------------

As a result of the changes in actuarial assumptions (primarily a lower discount rate for determining benefit obligations), the Company recognized an
additional unfunded liability and recorded an adjustment to other comprehensive loss of $3,761, net of taxes of $2,201 in fiscal 2010. In fiscal 2009, the adjustment to other comprehensive loss was $7,298, net of taxes of $4,361 and was driven by
unfavorable performance of its pension plan assets and changes in actuarial assumptions. As of June 26, 2010, the Company has accumulated in other comprehensive loss an amount of $20,259 (or $12,719, net of tax) that has not yet been recognized
as components of net periodic benefit cost, of which approximately $1,700 is expected to be recognized in fiscal 2011.



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##### Table of Contents

The Company recorded settlement charges of $525 and $1,196 during fiscal 2010 and fiscal 2009, respectively,
related to lump sum distributions from our benefit pension plans. ASC Topic 715 Compensation  Retirement Benefits requires the use of settlement accounting if, for a given year, the cost of all settlements exceeds, or is expected
to exceed, the sum of the service cost and interest cost components of net periodic pension expense for the plan.

The Companys funding
policy is generally designed to make the minimum annual contribution required by the Employee Retirement Income Security Act of 1974. Current projections indicate cash contributions to fund the qualified benefit plan and the excess benefit plan by
fiscal year from 2011 through 2015 will be as follows:



|      |  |                       |       
|----- |  | --------------------- | ------
|      |  | Expectedcontributions
|2011  |  | $                     | 3,921 
|2012  |  |                       | 3,598 
|2013  |  |                       | 7,066 
|2014  |  |                       | 7,444 
|2015  |  |                       | 7,445 
|      |  |                       |       
|Total |  | $                     | 29,474
|      |  |                       |       

Post-retirement medical plan

The Company sponsors a post-retirement medical plan, which currently covers three eligible participants and will be covering three additional participants
once they become eligible. The Company funds benefits as they occur. At June 26, 2010 and June 27, 2009, the Company has accrued $100, as its estimated liability under this plan. There are no plan assets at either date. Expenses from
continuing operations related to the plan totaled $0, $22 and $14, respectively, in fiscal 2010, fiscal 2009 and fiscal 2008.

401(k) plan

Salaried and hourly employees, including management, become eligible to participate in the Companys 401(k) plan upon completing a
minimum of 1,000 hours of service during the 12-month period subsequent to hire date. Effective January 1, 2008, the Company began providing matching contributions equal to 100% of the participants contributions for the first 5% of the
participants earnings, subject to statutory limitations on the amount of the participants earnings that may be taken into account. Prior to that date, matching contributions were equal to 100% of the participants contributions for
the first 3% of the participants earnings, and 50% of the participants contributions for the next 2% of the participants earnings, subject to statutory limitations on the amount of the participants earnings that may be taken
into account. The Company has temporarily suspended its matching program in fiscal 2009 and did not reinstate it in fiscal 2010.

The
Companys contributions to the 401(k) plan were $0, $1,591 and $3,017 in fiscal 2010, fiscal 2009 and fiscal 2008, respectively.

Incentive compensation plan

The
Companys bonus plan covers eligible salaried employees and also applies to hourly employees on a discretionary basis. Benefits under this plan are generally based on various performance standards and are payable currently. In the last three
fiscal years, the Company did not have bonus expenses.

Deferred compensation plans

All of our compensation plans that are subject to Section 409A of the Internal Revenue Code are intended to comply with such law. Should a plan be
determined not to comply, however, we are not responsible for any additional tax or interest imposed on any employee.

Self-insured
liabilities

The Company is primarily self-insured for employee health benefits. Estimated costs of these self-insurance programs are
accrued at the undiscounted value of actuarially determined projected settlements for known and anticipated claims incurred. These liabilities, totaling $2,421 and $2,758 at June 26, 2010 and June 27, 2009, respectively, are classified
within accrued payroll and benefits.



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##### Table of Contents

Severances

The Company has accrued $7,425 for estimated severance related benefits associated with elimination of certain full-time positions across the Company as
well as the termination of certain other employees and executives. The severance and related charges were recorded in selling, general and administrative expenses.

The following table shows the Companys severance related activities in fiscal 2010:



|                                        |  |   |        |  
|--------------------------------------- |  | - | ------ | -
|Beginning balance as of June 27, 2009   |  | $ | 1,819  |  
|Accruals for severance related benefits |  |   | 7,425  |  
|Payments of benefits                    |  |   | (4,091 | )
|Adjustments/reversals                   |  |   | (351   | )
|                                        |  |   |        |  
|Ending balance as of June 26, 2010      |  | $ | 4,802  |  
|                                        |  |   |        |  



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##### Table of Contents

NOTE 10INCOME TAXES

The components of the Companys total provision (benefit) for income taxes are as follows:



|                                                                                                                           |  |      |         |   |      |   |         |      |  |   |         |  
|-------------------------------------------------------------------------------------------------------------------------- |  | ---- | ------- | - | ---- | - | ------- | ---- |  | - | ------- | -
|                                                                                                                           |  | 2010 |         |   | 2009 |   |         | 2008 | 
|Continuing operations                                                                                                      |  | $    | (1,769  | ) |      | $ | (14,861 | )    |  | $ | 4,648   |  
|Discontinued operations                                                                                                    |  | $    | 485     |   |      | $ | (336    | )    |  | $ | 19      |  
|                                                                                                                           |  |      |         |   |      |   |         |      |  |   |         |  
|Total provision (benefit) for income taxes                                                                                 |  | $    | (1,284  | ) |      | $ | (15,197 | )    |  | $ | 4,667   |  
|                                                                                                                           |  |      |         |   |      |   |         |      |  |   |         |  
|                                                                                                                          
|For continuing operations, the components of the Companys provision (benefit) for income taxes are as follows:            | 
|                                                                                                                           |  |      |        
|Income (loss) from continuing operations before income taxes                                                               |  | $    | (41,762 | ) |      | $ | (34,594 | )    |  | $ | 8,985   |  
|                                                                                                                           |  |      |         |   |      |   |         |      |  |   |         |  
|Current:                                                                                                                   |  |      |         |   |      |   |         |      |  |   |         |  
|Federal                                                                                                                    |  |      | (13,661 | ) |      |   | (7,534  | )    |  |   | 22,734  |  
|State                                                                                                                      |  |      | 585     |   |      |   | (4,114  | )    |  |   | 4,830   |  
|                                                                                                                           |  |      |         |   |      |   |         |      |  |   |         |  
|                                                                                                                           |  |      | (13,076 | ) |      |   | (11,648 | )    |  |   | 27,564  |  
|Deferred:                                                                                                                  |  |      |         |   |      |   |         |      |  |   |         |  
|Federal                                                                                                                    |  |      | 9,458   |   |      |   | (5,617  | )    |  |   | (19,821 | )
|State                                                                                                                      |  |      | 1,849   |   |      |   | 2,404   |      |  |   | (3,095  | )
|                                                                                                                           |  |      |         |   |      |   |         |      |  |   |         |  
|                                                                                                                           |  |      | 11,307  |   |      |   | (3,213  | )    |  |   | (22,916 | )
|                                                                                                                           |  |      |         |   |      |   |         |      |  |   |         |  
|Provision (benefit) for income taxes from continuing operations                                                            |  | $    | (1,769  | ) |      | $ | (14,861 | )    |  | $ | 4,648   |  
|                                                                                                                           |  |      |         |   |      |   |         |      |  |   |         |  
|                                                                                                                          
|The Companys effective tax rate for continuing operations differed from the federal statutory income tax rate
as follows: | 
|                                                                                                                           |  |      |        
|                                                                                                                           |  | 2010 |         |   | 2009 |   |         | 2008 | 
|Federal statutory rate                                                                                                     |  |      | 35.0    | % |      |   | 35.0    | %    |  |   | 35.0    | %
|State tax rate, net of federal tax effect                                                                                  |  |      | 4.6     |   |      |   | 5.0     |      |  |   | 11.6    |  
|Cumulative effect of state tax rate change                                                                                 |  |      |        |   |      |   |        |      |  |   | 9.6     |  
|Valuation allowance                                                                                                        |  |      | (35.8   | ) |      |   |        |      |  |   | (8.9    | )
|Uncertain tax positions                                                                                                    |  |      | (0.1    | ) |      |   | 1.0     |      |  |   | 9.8     |  
|Charitable deductions                                                                                                      |  |      | 0.5     |   |      |   | 0.5     |      |  |   | (4.2    | )
|Tax credits                                                                                                                |  |      | 0.3     |   |      |   | 1.1     |      |  |   | (2.3    | )
|Other                                                                                                                      |  |      | (0.3    | ) |      |   | 0.4     |      |  |   | 1.1     |  
|                                                                                                                           |  |      |         |   |      |   |         |      |  |   |         |  
|Effective tax rate                                                                                                         |  |      | 4.2     | % |      |   | 43.0    | %    |  |   | 51.7    | %
|                                                                                                                           |  |      |         |   |      |   |         |      |  |   |         |  

In fiscal 2010, the effective tax rate for continuing operations was less than the federal statutory rate, primarily due to
the valuation allowance of $14,966. There was no valuation allowance at June 27, 2009. This increase was due primarily to continued taxable losses in fiscal 2010, which caused a change in judgment about the realizability of certain deferred tax
assets. In fiscal 2009, the effective tax rate for continuing operations was higher than the federal statutory rate, primarily due to a decrease in uncertain tax positions of $341, state tax benefit of $1,734, the recognition of general business
credits of $388, and the domestic production activities deduction of $220. In fiscal 2008, the effective tax rate for continuing operations was higher than the statutory rate primarily due to a mid-year structural reorganization that resulted in a
higher state tax expense and cumulative adjustment to deferred tax items of $686 due to changes in the state tax rate, an increase in uncertain tax positions of $881, offset by the reversal of the remaining valuation allowance of $795. In fiscal
2010, $1,711 of income tax was allocated to other comprehensive income reflecting the tax effect of pension liability adjustments.



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##### Table of Contents

Significant components of the Companys deferred tax assets and liabilities for federal and state
income taxes consist of the following:



|                                            |  |              |         |   |              |   |         |  
|------------------------------------------- |  | ------------ | ------- | - | ------------ | - | ------- | -
|                                            |  | June 26,2010 |         |   | June 27,2009 |  
|Deferred tax assets:                        |  |              |         |   |              |   |         |  
|Accrued liabilities                         |  | $            | 5,139   |   |              | $ | 3,154   |  
|Pension                                     |  |              | 9,585   |   |              |   | 9,069   |  
|Inventories                                 |  |              | 1,369   |   |              |   | 1,032   |  
|Net operating loss carryforwards            |  |              | 3,375   |   |              |   | 1,178   |  
|State deferred asset                        |  |              | 585     |   |              |   | 388     |  
|Tax credits                                 |  |              |        |   |              |   | 280     |  
|Other                                       |  |              | 6,252   |   |              |   | 6,051   |  
|Valuation allowance                         |  |              | (14,966 | ) |              |   |        |  
|                                            |  |              |         |   |              |   |         |  
|Total deferred tax assets                   |  |              | 11,339  |   |              |   | 21,152  |  
|                                            |  |             
|Deferred tax liabilities:                   |  |              |         |   |              |   |         |  
|Fixed assets                                |  |              | (12,095 | ) |              |   | (12,685 | )
|Catalog costs                               |  |              | (838    | ) |              |   | (983    | )
|State deferred liability                    |  |              |        |   |              |   |        |  
|Other                                       |  |              | (1,349  | ) |              |   | (831    | )
|                                            |  |              |         |   |              |   |         |  
|Total deferred tax liabilities              |  |              | (14,282 | ) |              |   | (14,499 | )
|                                            |  |              |         |   |              |   |         |  
|Total net deferred tax assets (liabilities) |  | $            | (2,943  | ) |              | $ | 6,653   |  
|                                            |  |              |         |   |              |   |         |  

At June 26, 2010, the Company has deferred tax assets of approximately $3,375 relating to various state net operating
loss carryforwards, which expire under current statute between 2011 and 2030.

The Company routinely reviews the future realization of tax
assets based on projected future reversal of taxable temporary differences, available tax planning strategies and projected future taxable income. As of June 26, 2010, the Company has recorded a valuation allowance to reduce the related
deferred tax assets to an amount that is more likely than not to be realized.

The Company adopted its accounting for uncertain tax positions
on July 1, 2007. A reconciliation of the beginning and ending gross amount of the unrecognized tax benefits is as follows:



|                                                             |  |      |       |   |      |   |        |      |  |   |      
|------------------------------------------------------------ |  | ---- | ----- | - | ---- | - | ------ | ---- |  | - | -----
|                                                             |  | 2010 |       |   | 2009 |   |        | 2008
|Gross unrecognized tax benefits, beginning of year           |  | $    | 1,704 |   |      | $ | 4,412  |      |  | $ | 3,819
|Additions based on tax positions related to the current year |  |      |      |   |      |   |       |      |  |   | 593  
|Settlement with taxing authorities during the year           |  |      | (56   | ) |      |   | (2,177 | )    |  |   |     
|Lapse of statute of limitations during the year              |  |      | (39   | ) |      |   | (531   | )    |  |   |     
|                                                             |  |      |       |   |      |   |        |      |  |   |      
|Gross Unrecognized tax benefits, end of year                 |  | $    | 1,609 |   |      | $ | 1,704  |      |  | $ | 4,412
|                                                             |  |      |       |   |      |   |        |      |  |   |      

As of June 26, 2010, the gross amount of unrecognized tax
benefits is $1,609, excluding penalty and interest, while a net amount of $3,887, including penalty and interest, is recorded in other long-term liabilities. Of these amounts, if recognized, $1,673 would favorably impact the effective tax rate.
The Company is indemnified for tax liabilities prior to June 17, 2004. As of June 26, 2010 the Company has an indemnity receivable of $1,985 on a gross basis relating to periods prior to June 17, 2004.

The Company recognizes interest and penalties, if any, related to uncertain tax positions in income tax expense. Interest and penalties, net of tax of
$107 were recognized for the fiscal year-end. The Company had accrued interest and penalties, net of tax, of approximately $1,685 and $1,578 at June 26, 2010 and June 27, 2009, respectively. The Company believes that it is reasonably
possible that the total amount of unrecognized tax benefits will decrease in the next twelve months due to the expiration of certain statutes of limitation.

The Company defines the federal jurisdiction as well as various multi-state jurisdictions as major jurisdictions. As of June 26, 2010,
the Company is not subject to federal and state examinations for years prior to 2005. Tax years subsequent to November 30, 2004 remain open to examination by these major jurisdictions.



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##### Table of Contents

NOTE 11STOCK OPTION PLAN

The Company has a Non-Qualified Stock Option Plan (the Plan) which provides for the grant of incentive stock options and non-qualified stock options,
exercisable for shares of the Companys common stock. A total of 300,000 shares of the Companys common stock are available for option grants under the Plan. The Plan provides for forfeited options to be automatically returned to the
authorized number of shares available for issuance under the Plan.

The Plan is administered by the Companys board of directors or a
committee of such board. Options may be exercised only to the extent they have vested. Options granted generally vest over a three or five year period, unless otherwise stipulated in individual option agreements. Upon vesting, all options are
exercisable provided that the holder of such options is an employee of the Company on the vesting date unless otherwise stipulated in individual option agreements. Vesting of all options will accelerate upon a termination of employment without cause
within a year following a change of control of the Company or as otherwise defined in the relevant option agreements. Shares issuable upon exercise of the options may be either treasury shares or newly issued shares. Options granted under the Plan
expire ten years after the grant date. In case of termination of employment or other service by reason of death, disability, or normal or early retirement, or in the case of hardship or other special circumstances of an optionee holding options that
have not vested, the administrator of the Plan may, in its sole discretion, accelerate the time at which such option may be exercised. The option agreement for any grant may provide for a share repurchase right or right of first refusal in favor of
the Company upon the occurrence of certain specified events. Any repurchase of such shares is to be made by the Company at the fair value at the time of the repurchase.

The fair value of each option award is estimated on the date of grant using the Black-Scholes option valuation model. Expected volatilities are based on
an average historical volatility of the publicly traded stock of a representative set of comparable companies. The expected term of options granted utilized is either the final vesting date or a period derived from the time between the date of final
vesting and the expiration of the option, depending on the vesting provisions of the underlying grant. The risk-free rate for periods within the contractual life of the option is based on the U.S. Treasury yield curve in effect at the time of grant.
Prior to the current fiscal year the Company utilized a pre-vesting forfeiture rate assumption of a 10% when arriving at the amount of stock compensation expense recognized. However, in the current year the Company has utilized a rate of 0%, as the
options have been granted to few individuals with relatively short or immediate vesting. The assumptions used for fiscal 2010 and fiscal 2008 awards granted are noted in the following table (there were no awards granted in fiscal 2009):



|                    |  |      |           |   |      |   |           |  
|------------------- |  | ---- | --------- | - | ---- | - | --------- | -
|                    |  | 2010 |           |   | 2008 |  
|Expected volatility |  |      | 72.3      | % |      |   | 41.0      | %
|Expected dividends  |  | $    | 0         |   |      | $ | 0         |  
|Expected term       |  |      | 3.0 years |   |      |   | 6.1 years |  
|Risk-free rate      |  |      | 1.34      | % |      |   | 3.93      | %

A summary of option activity under the
Plan for fiscal 2010 is presented below:



|                             |  |              |   |  |                               |        |                                          |          
|---------------------------- |  | ------------ | - |  | ----------------------------- | ------ | ---------------------------------------- | ---------
|Options                      |  | Optionshares |   |  | Weighted-averageexerciseprice |        | Weighted-averageremainingcontractualterm
|Outstanding at June 27, 2009 |  | 59,568       |   |  | $                             | 113.92 |                                          | 6.2 years
|Granted                      |  | 224,136      |   |  |                               | 230.80 |                                          |         
|Exercised                    |  | (874         | ) |  |                               | 82.60  |                                          |         
|Forfeited                    |  | (40,820      | ) |  |                               | 106.89 |                                          |         
|                             |  |              |   |  |                               |        |                                          |          
|Outstanding at June 26, 2010 |  | 242,010      |   |  | $                             | 223.46 |                                          | 9.3 years
|                             |  |              |   |  |                               |        |                                          |          
|Exercisable at June 26, 2010 |  | 214,546      |   |  | $                             | 232.59 |                                          | 9.3 years
|                             |  |              |   |  |                               |        |                                          |          

The weighted-average grant-date fair value of options issued in fiscal
2010 and fiscal 2008 was $52.38 and $31.67, respectively. The total grant date fair value of all options outstanding at June 26, 2010 and June 27, 2009 was $12,131 and $1,521, respectively. The intrinsic value
of the stock options exercised during fiscal 2010 was $48, while the intrinsic value for the outstanding and exercisable options as of June 26, 2010 was $526. The weighted-average fair value of options granted in 2008 was $31.67. In fiscal 2010, the
Company granted 185,636 fully vested options to its new Chief Executive Officer.

A summary of the status of the Companys nonvested
option shares as of June 27, 2009, and activity during fiscal year ended June 26, 2010, are presented below:





|                                         |  |              |   |  |                                                |      
|---------------------------------------- |  | ------------ | - |  | ---------------------------------------------- | -----
|                                         |  | OptionShares |   |  | Weighted-AverageGrant-DateFair Valueof Options
|Nonvested option shares at June 27, 2009 |  | 6,239        |   |  | $                                              | 13.42
|Granted options                          |  | 224,136      |   |  |                                                | 52.38
|Vested                                   |  | (200,457     | ) |  |                                                | 50.96
|Forfeited                                |  | (2,454       | ) |  |                                                | 16.51
|                                         |  |              |   |  |                                                |      
|Nonvested option shares at June 26, 2010 |  | 27,464       |   |  | $                                              | 60.00
|                                         |  |              |   |  |                                                |      



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##### Table of Contents

The total fair value of shares vested during fiscal 2010, 2009, and 2008 was $10,215, $482, and $519,
respectively. The Company recognized stock compensation expense of $10,317, $482, and $552 for fiscal 2010, 2009, and 2008, respectively, and the total tax benefit recognized for these periods was $3,898, $193, and $168, respectively. As of
June 26, 2010, there was $1,564 of total unrecognized pre-tax compensation cost related to nonvested share-based compensation arrangements granted under the Plan that will be recognized over the remaining vesting period. The weighted-average
period of the remaining cost is 2.0 years. Cash received from options exercised under the share-based payment arrangement for fiscal 2010, 2009, and 2008 was $72, $0, and $91, respectively.

NOTE 12LEASES

The Company leases
certain properties consisting primarily of retail stores, distribution centers, and equipment with original terms ranging primarily from 3 to 10 years and up to 22 years. Certain leases contain renewal options; generally for five year periods, with
rent payments during the lease term dependant on the defined percent increase or increases based on certain indexes, in each case as defined within the individual lease agreements. In accordance with ASC Topic 840 Leases, for leases that
contain fixed escalations of the minimum annual lease payment during the original term of the lease and other lease incentives, the Company recognizes rental expense on a straight-line basis over the lease term and records the difference between
rent expense and the amount that is payable as deferred rent. In addition to minimum rental payments, certain of the Companys retail store leases require the Company to make contingent rental payments, which are typically structured as either
minimum rent plus additional rent based on a percentage of store sales if a specified store sales threshold is exceeded, or rent based on a negotiated threshold of sales after which a percent of sales is paid to the landlord. Such contingent rental
expense is accrued in each reporting period if achievement of any factor is considered probable. Extra payments such as common area maintenance and property taxes are also required on certain leases.



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##### Table of Contents

Total rental expense for all operating leases was as follows:



|                        |  |      |        |      |   |        |  |   |       
|----------------------- |  | ---- | ------ | ---- | - | ------ |  | - | ------
|                        |  | 2010 |        | 2009 |   | 2008  
|Minimum rent expense    |  | $    | 22,313 |      | $ | 24,508 |  | $ | 24,299
|Contingent rent expense |  |      | 162    |      |   | 209    |  |   | 297   
|                        |  |      |        |      |   |        |  |   |       
|Total rent expense      |  | $    | 22,475 |      | $ | 24,717 |  | $ | 24,596
|                        |  |      |        |      |   |        |  |   |       

The aggregate future minimum rental payments under non-cancelable
operating leases and payments of principal and interest on our capital lease obligations in effect at June 26, 2010, were as follows for the following fiscal years:



|           |  |                 |        |               |   |               |  |   |       
|---------- |  | --------------- | ------ | ------------- | - | ------------- |  | - | ------
|           |  | OperatingLeases |        | CapitalLeases |   | TotalPayments
|2011       |  | $               | 11,664 |               | $ | 323           |  | $ | 11,987
|2012       |  |                 | 10,058 |               |   |              |  |   | 10,058
|2013       |  |                 | 6,220  |               |   |              |  |   | 6,220 
|2014       |  |                 | 4,399  |               |   |              |  |   | 4,399 
|2015       |  |                 | 3,825  |               |   |              |  |   | 3,825 
|Thereafter |  |                 | 39,913 |               |   |              |  |   | 39,913
|           |  |                 |        |               |   |               |  |   |       
|Total      |  | $               | 76,079 |               | $ | 323           |  | $ | 76,402
|           |  |                 |        |               |   |               |  |   |       

NOTE 13COMMITMENTS AND CONTINGENCIES

The Company is a party to legal proceedings in the ordinary course of, and which are incidental to, the Companys business. The Companys
management believes that the ultimate liability, if any, resulting from such proceedings would not have a material effect on the Companys results of operations, financial position or cash flows.

The Company is a party to a variety of agreements pursuant to which it may be obligated to indemnify another party from losses arising in connection with
the Companys products or services. The Company also enters into indemnification provisions under its agreements with other companies in the ordinary course of business, typically with its contractors, customers and landlords. Under these
provisions, the Company generally indemnifies and holds harmless the indemnified party for losses suffered or incurred by the indemnified party as a result of the Companys activities or, in some cases, as a result of the indemnified
partys activities under the agreement. These indemnification provisions generally survive termination of the underlying agreement. In addition, the Company has entered into indemnification agreements with certain of its officers and directors
that indemnify such persons for certain liabilities they may incur in connection with their services as an officer or director, and the Company has agreed to indemnify certain investors for certain liabilities they may incur in connection with the
sale of the senior notes to the initial purchasers and the 2005 exchange offer relating to the senior notes. The maximum potential amount of future payments the Company could be required to make under these indemnification provisions is generally
unlimited. As the Company believes that the occurrence of any events that would trigger payments under these contracts is remote, no liabilities have been recorded in the consolidated financial statements for these indemnifications.

The Companys food and horticultural products are subject to regulation and inspection by various governmental agencies, and involve the risk of
injury to consumers. As such, the Company may be required to recall some of its products. The Company maintains product liability insurance in an amount that it believes is adequate to cover the costs associated with these recalls.

In addition to minimum rental payments, certain of the Companys retail store leases require the Company to make contingent rental payments, which
are based upon certain factors, such as sales volume and property taxes. Such contingent rental expense is accrued in each reporting period if achievement of any factor is considered probable. See Note 12Leases.

On February 18, 2005, the Company established a Liquidity Event Award Program for each member of its senior management team who had received stock
options under the 2004 Stock Option Plan as of that date. The aggregate amount of all potential awards to senior management is equal to $6,372 or 7.5% of the portion of the proceeds from the sale of notes which were distributed on February 25,
2005 to the Companys equity sponsors as a return of capital. The amount of each award, as a percentage of all awards, is proportional to the percentage of all of the options such member was awarded as of February 18, 2005. The right to
receive 20% of the award vested on June 17, 2005, an additional 20% of the award vested on June 17, 2006, and 5% vested in the next twelve quarters.

The award is 100% vested, representing $6,034, which also reflects forfeitures. In each case, vesting occurred as long as the award recipient was an
employee of Harry & David Holdings, Inc. or its affiliates on the vesting date. Award recipients will not be entitled to receive any vested portion of their awards unless by June 17, 2011: (i) a change of control (as so defined)
occurs; (ii) the aggregate net sales proceeds in such change of control plus certain other distributions received by the Companys equity sponsors exceeds a certain



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##### Table of Contents

level; (iii) the Company has available cash, or if applicable, non-cash consideration equal to the aggregate of all awards; and (iv) certain other conditions are met. Distributions in
respect of the awards will be payable in cash or, in some circumstances, the non-cash consideration received in the change of control either at the time of the change of control or, in some circumstances, at a later specified date. As of
June 26, 2010, the Company has concluded that it is not obligated to accrue a liability or recognize any expense for the Liquidity Event Award Program.

NOTE 14RELATED-PARTY TRANSACTIONS

The Company has entered into an agreement with its principal shareholders, Wasserstein and Highfields, for financial management, consulting, and advisory
services. The Company has agreed to pay fees of $1,000 annually (excluding out-of-pocket reimbursements) under this agreement. The fees are accrued to the extent that they are not paid in any such period. During fiscal 2010, fiscal 2009 and fiscal
2008, the Company paid $1,000 annually in connection with this agreement. These amounts were charged to selling, general and administrative expenses  related party.

NOTE 15SEGMENT REPORTING

Performance of business units is evaluated considering revenue growth achieved and potential profitability, contribution to other units and capital
investment requirements. Reportable segments are strategic business units that offer similar products and are managed separately because the business units utilize distinct marketing strategies. The accounting policies of the segments, where
applicable, are the same as those described in the summary of significant accounting polices.

The results of the Jackson & Perkins
business are included as discontinued operations in the consolidated statement of operations and footnotes for all periods presented.

The Direct Marketing segment generates net sales of premium gift-quality fruit, gourmet food products and gifts under the
Harry & David®,
Wolfermans® and
Cushmans® brands by marketing through catalogs, the Internet, business-to-business and consumer
telemarketing operations. The Companys catalogs reach customers throughout the United States and, to a lesser extent, in Canada. The Stores segment generates net sales of Harry &
David®,
Wolfermans® and
Cushmans® merchandise at various retail locations (outlet stores, specialty stores, and a Country Village
Store). As of June 26, 2010, the Company operated 125 Harry and David stores in 38 states. The Company also operated two Cushmans seasonal stores during the year, one of which was permanently closed in the fourth quarter of fiscal 2010.
The Wholesale segment generates net sales by selling Harry & David® brand,
Wolfermans® brand, and
Cushmans® brand wholesale products to national retailers as well as commercial sales of surplus, non-gift
quality fruit grown in the Companys orchards surrounding Medford, Oregon. Business units not disclosed separately for segment reporting purposes are grouped in the Other segment and include business units that support the
Companys operations, including orchards, product supply, distribution, customer operations, facilities, information technology services, and administrative and marketing support functions.

Net intersegment sales were $55,409, $64,556 and $162,236 for the fiscal 2010, fiscal 2009 and fiscal 2008, respectively. Total assets in the Other
segment include corporate cash and cash equivalents, short-term investments, the net book value of corporate facilities and related information systems, third-party and intercompany debt and other corporate long-lived assets, including the
Companys manufacturing and distribution facilities. The Companys goodwill is included within its Direct Marketing and Wholesale segments. Of the $12,236 of goodwill $10,827 is within the Direct Marketing segment and $1,409 is within the
Wholesale segment.



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##### Table of Contents

The following table presents key financial statement data by segment for the periods indicated:



|                                                             |  |                 |         |   |        |   |         |           |  |   |        |   |  |                           |         |   |  |   |         |  
|------------------------------------------------------------ |  | --------------- | ------- | - | ------ | - | ------- | --------- |  | - | ------ | - |  | ------------------------- | ------- | - |  | - | ------- | -
|                                                             |  | DirectMarketing |         |   | Stores |   |         | Wholesale |  |   | Other  |   |  | TotalContinuingOperations |        
|Fiscal 2010                                                  |  |                 |         |   |        |   |         |           |  |   |        |   |  |                           |         |   |  |   |         |  
|Net external sales                                           |  | $               | 283,114 |   |        | $ | 114,421 |           |  | $ | 29,239 |   |  | $                         |        |   |  | $ | 426,774 |  
|Depreciation and amortization expense                        |  |                 | 645     |   |        |   | 2,809   |           |  |   | 14     |   |  |                           | 14,981  |   |  |   | 18,449  |  
|Operating income (loss) from continuing operations           |  |                 | (13,077 | ) |        |   | (9,597  | )         |  |   | (729   | ) |  |                           | 5       |   |  |   | (23,398 | )
|Interest expense, net from continuing operations             |  |                 | 3       |   |        |   |        |           |  |   |       |   |  |                           | 18,839  |   |  |   | 18,842  |  
|Loss from continuing operations before income taxes          |  |                 | (12,749 | ) |        |   | (9,560  | )         |  |   | (718   | ) |  |                           | (18,735 | ) |  |   | (41,762 | )
|Capital expenditures                                         |  |                 | 18      |   |        |   | 366     |           |  |   |       |   |  |                           | 1,806   |   |  |   | 2,190   |  
|Total assets                                                 |  |                 | 49,482  |   |        |   | 20,067  |           |  |   | 2,290  |   |  |                           | 171,375 |   |  |   | 243,214 |  
|Fiscal 2009                                                  |  |                 |         |   |        |   |         |           |  |   |        |   |  |                           |         |   |  |   |         |  
|Net external sales                                           |  | $               | 325,902 |   |        | $ | 125,921 |           |  | $ | 37,773 |   |  | $                         |        |   |  | $ | 489,596 |  
|Depreciation and amortization expense                        |  |                 | 1,350   |   |        |   | 3,323   |           |  |   |       |   |  |                           | 15,962  |   |  |   | 20,635  |  
|Operating income (loss) from continuing operations           |  |                 | (14,426 | ) |        |   | (14,499 | )         |  |   | 967    |   |  |                           | 52      |   |  |   | (27,906 | )
|Interest expense, net from continuing operations             |  |                 | 1       |   |        |   | (7      | )         |  |   |       |   |  |                           | 21,241  |   |  |   | 21,235  |  
|Income (loss) from continuing operations before income taxes |  |                 | (1,519  | ) |        |   | (12,805 | )         |  |   | 1,496  |   |  |                           | (21,766 | ) |  |   | (34,594 | )
|Capital expenditures                                         |  |                 |        |   |        |   | 623     |           |  |   |       |   |  |                           | 6,055   |   |  |   | 6,678   |  
|Total assets                                                 |  |                 | 46,307  |   |        |   | 24,490  |           |  |   | 8,578  |   |  |                           | 197,317 |   |  |   | 276,692 |  
|Fiscal 2008                                                  |  |                 |         |   |        |   |         |           |  |   |        |   |  |                           |         |   |  |   |         |  
|Net external sales                                           |  | $               | 372,552 |   |        | $ | 138,129 |           |  | $ | 34,383 |   |  | $                         |        |   |  | $ | 545,064 |  
|Depreciation and amortization expense                        |  |                 | 1,852   |   |        |   | 3,989   |           |  |   |       |   |  |                           | 14,651  |   |  |   | 20,492  |  
|Operating income (loss) from continuing operations           |  |                 | 39,208  |   |        |   | (8,858  | )         |  |   | 812    |   |  |                           |        |   |  |   | 31,162  |  
|Interest expense, net from continuing operations             |  |                 | 30      |   |        |   | 3       |           |  |   | (8     | ) |  |                           | 22,494  |   |  |   | 22,519  |  
|Income (loss) from continuing operations before income taxes |  |                 | 39,193  |   |        |   | (8,839  | )         |  |   | 820    |   |  |                           | (22,189 | ) |  |   | 8,985   |  
|Capital expenditures                                         |  |                 | 9       |   |        |   | 5,440   |           |  |   |       |   |  |                           | 12,406  |   |  |   | 17,855  |  
|Total assets                                                 |  |                 | 59,597  |   |        |   | 32,654  |           |  |   | 2,308  |   |  |                           | 262,078 |   |  |   | 356,637 |  



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NOTE 16QUARTERLY FINANCIAL INFORMATION (UNAUDITED)

The following table sets forth certain quarterly income statement information of the Company for fiscal 2010 and fiscal 2009. The Company reports results
using a fiscal quarter method whereby each quarter is reported as a Saturday in September (Q1), December (Q2), March (Q3) or June (Q4) of the twelve or thirteen week period based on a 52/53 week year.



|                                                              |  |      |         |   |    |   |         |  |   |         |   |  |       |         |   |  |   |         |  
|------------------------------------------------------------- |  | ---- | ------- | - | -- | - | ------- |  | - | ------- | - |  | ----- | ------- | - |  | - | ------- | -
|                                                              |  | 2010 |        
|                                                              |  | Q1   |         |   | Q2 |   | Q3      |  |   | Q4      |   |  | Total |        
|Net sales                                                     |  | $    | 46,264  |   |    | $ | 267,032 |  | $ | 66,192  |   |  | $     | 47,286  |   |  | $ | 426,774 |  
|Cost of goods sold                                            |  |      | 30,041  |   |    |   | 135,817 |  |   | 49,138  |   |  |       | 37,854  |   |  |   | 252,850 |  
|                                                              |  |      |         |   |    |   |         |  |   |         |   |  |       |         |   |  |   |         |  
|Gross profit                                                  |  |      | 16,223  |   |    |   | 131,215 |  |   | 17,054  |   |  |       | 9,432   |   |  |   | 173,924 |  
|                                                              |  |      |         |   |    |   |         |  |   |         |   |  |       |         |   |  |   |         |  
|Income (loss) from continuing operations before taxes         |  |      | (22,044 | ) |    |   | 55,048  |  |   | (40,548 | ) |  |       | (34,218 | ) |  |   | (41,762 | )
|Provision (benefit) for income taxes on continuing operations |  |      | (320    | ) |    |   | 23,329  |  |   | (12,556 | ) |  |       | (12,222 | ) |  |   | (1,769  | )
|                                                              |  |      |         |   |    |   |         |  |   |         |   |  |       |         |   |  |   |         |  
|Net income (loss) from continuing operations                  |  | $    | (21,724 | ) |    | $ | 31,719  |  | $ | (27,992 | ) |  | $     | (21,996 | ) |  | $ | (39,993 | )
|Net income from discontinued operations                       |  |      |        |   |    |   |        |  |   |        |   |  |       | 765     |   |  |   | 765     |  
|                                                              |  |      |         |   |    |   |         |  |   |         |   |  |       |         |   |  |   |         |  
|Net income (loss)                                             |  | $    | (21,724 | ) |    | $ | 31,719  |  | $ | (27,992 | ) |  | $     | (21,231 | ) |  | $ | (39,228 | )
|                                                              |  |      |         |   |    |   |         |  |   |         |   |  |       |         |   |  |   |         |  
|                                                              | 
|                                                              |  | 2009 |        
|                                                              |  | Q1   |         |   | Q2 |   | Q3      |  |   | Q4      |   |  | Total |        
|Net sales                                                     |  | $    | 52,607  |   |    | $ | 307,726 |  | $ | 74,912  |   |  | $     | 54,351  |   |  | $ | 489,596 |  
|Cost of goods sold                                            |  |      | 36,399  |   |    |   | 161,109 |  |   | 52,194  |   |  |       | 37,465  |   |  |   | 287,167 |  
|                                                              |  |      |         |   |    |   |         |  |   |         |   |  |       |         |   |  |   |         |  
|Gross profit                                                  |  |      | 16,208  |   |    |   | 146,617 |  |   | 22,718  |   |  |       | 16,886  |   |  |   | 202,429 |  
|                                                              |  |      |         |   |    |   |         |  |   |         |   |  |       |         |   |  |   |         |  
|Income (loss) from continuing operations before taxes         |  |      | (24,614 | ) |    |   | 49,620  |  |   | (30,901 | ) |  |       | (28,699 | ) |  |   | (34,594 | )
|Provision (benefit) for income taxes on continuing operations |  |      | (9,264  | ) |    |   | 19,282  |  |   | (12,702 | ) |  |       | (12,177 | ) |  |   | (14,861 | )
|                                                              |  |      |         |   |    |   |         |  |   |         |   |  |       |         |   |  |   |         |  
|Net income (loss) from continuing operations                  |  |      | (15,350 | ) |    |   | 30,338  |  |   | (18,199 | ) |  |       | (16,522 | ) |  |   | (19,733 | )
|Net income (loss) from discontinued operations                |  |      | 125     |   |    |   | 110     |  |   | 99      |   |  |       | (780    | ) |  |   | (446    | )
|                                                              |  |      |         |   |    |   |         |  |   |         |   |  |       |         |   |  |   |         |  
|Net income (loss)                                             |  | $    | (15,225 | ) |    | $ | 30,448  |  | $ | (18,100 | ) |  | $     | (17,302 | ) |  | $ | (20,179 | )
|                                                              |  |      |         |   |    |   |         |  |   |         |   |  |       |         |   |  |   |         |  

NOTE 17VALUATION AND QUALIFYING ACCOUNTS



|                                            |  |                              |     |                             |   |        |            |  |   |                         |   |  |   |       
|------------------------------------------- |  | ---------------------------- | --- | --------------------------- | - | ------ | ---------- |  | - | ----------------------- | - |  | - | ------
|                                            |  | Balance atbeginningof period |     | Charged tocosts andexpenses |   |        | Deductions |  |   | Balance at endof period
|Year ended June 26, 2010                    |  |                              |     |                             |   |        |            |  |   |                         |   |  |   |       
|Allowance for doubtful accounts             |  | $                            | 507 |                             | $ | 329    |            |  | $ | (368                    | ) |  | $ | 468   
|Valuation allowance for deferred tax assets |  | $                            |    |                             | $ | 14,966 | (a)        |  | $ |                        |   |  | $ | 14,966
|Year ended June 27, 2009                    |  |                              |     |                             |   |        |            |  |   |                         |   |  |   |       
|Allowance for doubtful accounts             |  | $                            | 39  |                             | $ | 778    |            |  | $ | (310                    | ) |  | $ | 507   
|Year ended June 28, 2008                    |  |                              |     |                             |   |        |            |  |   |                         |   |  |   |       
|Allowance for doubtful accounts             |  | $                            | 15  |                             | $ | 157    |            |  | $ | (133                    | ) |  | $ | 39    
|Valuation allowance for deferred tax assets |  | $                            | 888 |                             | $ | (888   | )(a)       |  | $ |                        |   |  | $ |      



|(a) | Consolidated amount includes amount from continuing operations of $14,966 and $(686) for fiscal 2010 and fiscal 2008, respectively.
|--- | -----------------------------------------------------------------------------------------------------------------------------------

NOTE 18SUBSEQUENT EVENTS

On July 7, 2010, Harry and David entered into a third amendment to its revolving credit agreement. The amendment, among other things,
(A) extended the maturity date of the revolving credit agreement from March 20, 2011 to the earliest to occur of (i) July 7, 2014, (ii) 45 days prior to the final maturity date of Harry and Davids Floating Rate Senior
Notes due 2012 (unless such notes are paid in full prior to such date) and (iii) 45 days prior to the final maturity date of Harry and Davids 9.0% Senior Notes due 2013 (unless such notes are paid in full prior to such date),
(B) reduced the size of the facility from $125,000 to $105,000 (subject to an accordion feature providing Harry and David with an option to increase the aggregate commitments under the revolving credit agreement by up to $20,000, upon
satisfaction of certain conditions and at the sole discretion of any existing lenders requested to provide any increased commitment), (C) increased certain fees payable under the revolving credit agreement and (D) increased the margins on
borrowings under the revolving credit agreement, (i) in the case of Eurodollar borrowings, from a range of 1.50% to 2.00% to a range of 3.25% to 3.50% and (ii) in



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the case of Alternate Base Rate borrowings, from a range of .50% to 1.00% to a range of 2.25% to 2.50% and
changed the basis for determining the applicable margin from the method based on Holdings consolidated leverage ratio to a usage-based method tied to the level of borrowings and letters of credit under the revolving credit agreement as a
percentage of total commitments.

In accordance with Topic ASC 470-50-55-2, a portion of unamortized deferred costs associated with creditors
not participating in a new amendment shall be written off. As a result, deferred costs of $250 will be written off in fiscal 2011. The remaining portion of unamortized expenses will be combined with the new financing costs and amortized over the
amended term of the arrangement.

In connection with an entrance into a third amendment, the Company incurred deferred financing costs of
$2,515. These costs will be amortized from the date of the third amendment through January 15, 2012, the date of the first possible maturity of the revolving credit agreement, and will be classified as interest expense.

NOTE 19CONDENSED CONSOLIDATING FINANCIAL STATEMENTS

On November 30, 2007, Harry & David Operations, Corp., (the Predecessor), effected an internal corporate reorganization pursuant
to which its wholly-owned subsidiaries, Bear Creek Stores, Inc. and Bear Creek Direct Marketing, Inc. (both being guarantors under the Indenture referred to below), merged with and into Harry and David, an Oregon corporation and subsidiary guarantor
of the Predecessor (the Successor), (collectively, the Reorganization). As a result of the Reorganization, the Predecessor entered into the First Supplemental Indenture (the Supplemental Indenture) among the
Successor, the Company, Bear Creek Orchards, Inc., Harry & David Operations, Inc., (formerly Bear Creek Operations, Inc.) and Wells Fargo Bank, N.A., as Trustee (the Trustee) to the Indenture, among the Predecessor, the
Successor, as a guarantor, Harry & David Holdings, Inc., Bear Creek Orchards, Inc., Bear Creek Operations, Inc., the other guarantors party thereto, and the Trustee under which the Senior Notes were issued. Pursuant to the Supplemental
Indenture, the Successor assumed all of the rights and obligations of the Predecessor under the Indenture and the Senior Notes and each of the Predecessor, Bear Creek Stores, Inc. and Bear Creek Direct Marketing, Inc. was released and discharged
from their respective obligations under the Indenture.

The following consolidating financial information presents financial information which
reflects the Reorganization, in separate columns, for (i) the Company (on a parent-only basis) with its investment in its subsidiaries recorded under the equity method, (ii) Harry and David under the equity method,
(iii) subsidiaries of the Company that guarantee the Senior Notes on a combined basis, (iv) the eliminations and reclassifications necessary to arrive at the information for the Company and its subsidiaries on a consolidated basis, and
(v) the Company on a consolidated basis, as of June 26, 2010 and June 27, 2009, and for fiscal 2010, fiscal 2009, and fiscal 2008. The Senior Notes are fully and unconditionally guaranteed on a joint and several basis by the Company
and each of its existing and future domestic restricted subsidiaries, which are 100% owned, directly or indirectly, by the Company within the meaning of Rule 3-10 of Regulation S-X. There are no non-guarantor subsidiaries. The Senior Notes place
certain restrictions on the payment of dividends, other payments or distributions by the Company and between the guarantors.



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NOTE 19CONDENSED CONSOLIDATING FINANCIAL STATEMENTS (continued)

Condensed Consolidating Balance Sheet

As of June 26, 2010



|                                                     |  |                                          |         |   |                 |   |          |                       |  |   |                                  |   |  |              |          |   |  |   |         |  
|---------------------------------------------------- |  | ---------------------------------------- | ------- | - | --------------- | - | -------- | --------------------- |  | - | -------------------------------- | - |  | ------------ | -------- | - |  | - | ------- | -
|                                                     |  | Harry & DavidHoldings, Inc.(Parent-Only) |         |   | Harry and David |   |          | GuarantorSubsidiaries |  |   | EliminationsandReclassifications |   |  | Consolidated |         
|Assets                                               |  |                                          |         |   |                 |   |          |                       |  |   |                                  |   |  |              |          |   |  |   |         |  
|Current assets:                                      |  |                                          |         |   |                 |   |          |                       |  |   |                                  |   |  |              |          |   |  |   |         |  
|Cash and cash equivalents                            |  | $                                        | 123     |   |                 | $ | 13,607   |                       |  | $ |                                 |   |  | $            |         |   |  | $ | 13,730  |  
|Short-term investments                               |  |                                          |        |   |                 |   |         |                       |  |   | 4,999                            |   |  |              |         |   |  |   | 4,999   |  
|Trade accounts receivable, net                       |  |                                          |        |   |                 |   | 832      |                       |  |   | 104                              |   |  |              |         |   |  |   | 936     |  
|Other receivables                                    |  |                                          |        |   |                 |   | 296      |                       |  |   | 538                              |   |  |              |         |   |  |   | 834     |  
|Inventories                                          |  |                                          |        |   |                 |   | 15,368   |                       |  |   | 20,159                           |   |  |              |         |   |  |   | 35,527  |  
|Deferred catalog expenses                            |  |                                          |        |   |                 |   | 2,286    |                       |  |   |                                 |   |  |              |         |   |  |   | 2,286   |  
|Deferred income taxes                                |  |                                          | 2,173   |   |                 |   |         |                       |  |   |                                 |   |  |              |         |   |  |   | 2,173   |  
|Other current assets                                 |  |                                          |        |   |                 |   | 1,322    |                       |  |   | 2,432                            |   |  |              |         |   |  |   | 3,754   |  
|                                                     |  |                                          |         |   |                 |   |          |                       |  |   |                                  |   |  |              |          |   |  |   |         |  
|Total current assets                                 |  |                                          | 2,296   |   |                 |   | 33,711   |                       |  |   | 28,232                           |   |  |              |         |   |  |   | 64,239  |  
|Fixed assets, net                                    |  |                                          |        |   |                 |   | 5,985    |                       |  |   | 122,406                          |   |  |              |         |   |  |   | 128,391 |  
|Goodwill                                             |  |                                          |        |   |                 |   | 12,236   |                       |  |   |                                 |   |  |              |         |   |  |   | 12,236  |  
|Intangibles, net                                     |  |                                          |        |   |                 |   | 32,376   |                       |  |   |                                 |   |  |              |         |   |  |   | 32,376  |  
|Investment in subsidiaries                           |  |                                          | 105,183 |   |                 |   | (88,263  | )                     |  |   |                                 |   |  |              | (16,920  | ) |  |   |        |  
|Deferred financing costs, net                        |  |                                          |        |   |                 |   | 3,603    |                       |  |   |                                 |   |  |              |         |   |  |   | 3,603   |  
|Other assets                                         |  |                                          | 1,985   |   |                 |   | 55       |                       |  |   | 329                              |   |  |              |         |   |  |   | 2,369   |  
|                                                     |  |                                          |         |   |                 |   |          |                       |  |   |                                  |   |  |              |          |   |  |   |         |  
|Total assets                                         |  | $                                        | 109,464 |   |                 | $ | (297     | )                     |  | $ | 150,967                          |   |  | $            | (16,920  | ) |  | $ | 243,214 |  
|                                                     |  |                                          |         |   |                 |   |          |                       |  |   |                                  |   |  |              |          |   |  |   |         |  
|Liabilities and stockholders equity (deficit)       |  |                                          |         |   |                 |   |          |                       |  |   |                                  |   |  |              |          |   |  |   |         |  
|Current liabilities:                                 |  |                                          |         |   |                 |   |          |                       |  |   |                                  |   |  |              |          |   |  |   |         |  
|Accounts payable                                     |  | $                                        |        |   |                 | $ | 7,127    |                       |  | $ | 7,956                            |   |  | $            |         |   |  | $ | 15,083  |  
|Accrued payroll and benefits                         |  |                                          |        |   |                 |   | 6,869    |                       |  |   | 7,804                            |   |  |              |         |   |  |   | 14,673  |  
|Income taxes payable                                 |  |                                          | 1,963   |   |                 |   | (94      | )                     |  |   | (9                               | ) |  |              |         |   |  |   | 1,860   |  
|Deferred revenue                                     |  |                                          |        |   |                 |   | 14,014   |                       |  |   |                                 |   |  |              |         |   |  |   | 14,014  |  
|Accrued interest                                     |  |                                          |        |   |                 |   | 4,426    |                       |  |   |                                 |   |  |              |         |   |  |   | 4,426   |  
|Other accrued liabilities                            |  |                                          |        |   |                 |   | 1,352    |                       |  |   | 1,842                            |   |  |              |         |   |  |   | 3,194   |  
|Current portion of capital lease obligations         |  |                                          |        |   |                 |   | 309      |                       |  |   |                                 |   |  |              |         |   |  |   | 309     |  
|                                                     |  |                                          |         |   |                 |   |          |                       |  |   |                                  |   |  |              |          |   |  |   |         |  
|Total current liabilities                            |  |                                          | 1,963   |   |                 |   | 34,003   |                       |  |   | 17,593                           |   |  |              |         |   |  |   | 53,559  |  
|Long-term debt and capital lease obligations         |  |                                          |        |   |                 |   | 198,362  |                       |  |   |                                 |   |  |              |         |   |  |   | 198,362 |  
|Accrued pension liability                            |  |                                          |        |   |                 |   |         |                       |  |   | 29,851                           |   |  |              |         |   |  |   | 29,851  |  
|Deferred income taxes                                |  |                                          | 5,116   |   |                 |   |         |                       |  |   |                                 |   |  |              |         |   |  |   | 5,116   |  
|Other long-term liabilities                          |  |                                          | 3,911   |   |                 |   | 3,866    |                       |  |   | 2,094                            |   |  |              |         |   |  |   | 9,871   |  
|Intercompany debt                                    |  |                                          | 152,019 |   |                 |   | (341,711 | )                     |  |   | 189,692                          |   |  |              |         |   |  |   |        |  
|                                                     |  |                                          |         |   |                 |   |          |                       |  |   |                                  |   |  |              |          |   |  |   |         |  
|Total liabilities                                    |  |                                          | 163,009 |   |                 |   | (105,480 | )                     |  |   | 239,230                          |   |  |              |         |   |  |   | 296,759 |  
|                                                     |  |                                          |         |   |                 |   |          |                       |  |   |                                  |   |  |              |          |   |  |   |         |  
|Stockholders equity (deficit):                      |  |                                          |         |   |                 |   |          |                       |  |   |                                  |   |  |              |          |   |  |   |         |  
|Common stock                                         |  |                                          | 10      |   |                 |   | 1        |                       |  |   |                                 |   |  |              | (1       | ) |  |   | 10      |  
|Additional paid-in capital                           |  |                                          | 17,062  |   |                 |   | 232,591  |                       |  |   | 53,783                           |   |  |              | (286,374 | ) |  |   | 17,062  |  
|Accumulated other comprehensive loss, net of tax     |  |                                          | (12,719 | ) |                 |   |         |                       |  |   | (18,156                          | ) |  |              | 18,156   |   |  |   | (12,719 | )
|Accumulated deficit                                  |  |                                          | (57,898 | ) |                 |   | (127,409 | )                     |  |   | (123,890                         | ) |  |              | 251,299  |   |  |   | (57,898 | )
|                                                     |  |                                          |         |   |                 |   |          |                       |  |   |                                  |   |  |              |          |   |  |   |         |  
|Total stockholders equity (deficit)                 |  |                                          | (53,545 | ) |                 |   | 105,183  |                       |  |   | (88,263                          | ) |  |              | (16,920  | ) |  |   | (53,545 | )
|                                                     |  |                                          |         |   |                 |   |          |                       |  |   |                                  |   |  |              |          |   |  |   |         |  
|Total liabilities and stockholders equity (deficit) |  | $                                        | 109,464 |   |                 | $ | (297     | )                     |  | $ | 150,967                          |   |  | $            | (16,920  | ) |  | $ | 243,214 |  
|                                                     |  |                                          |         |   |                 |   |          |                       |  |   |                                  |   |  |              |          |   |  |   |         |  



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NOTE 19CONDENSED CONSOLIDATING FINANCIAL STATEMENTS (continued)

Condensed Consolidating Balance Sheet

As of June 27, 2009



|                                                     |  |                                          |         |   |                 |   |          |                       |  |   |                                  |   |  |              |          |   |  |   |         |  
|---------------------------------------------------- |  | ---------------------------------------- | ------- | - | --------------- | - | -------- | --------------------- |  | - | -------------------------------- | - |  | ------------ | -------- | - |  | - | ------- | -
|                                                     |  | Harry & DavidHoldings, Inc.(Parent-Only) |         |   | Harry and David |   |          | GuarantorSubsidiaries |  |   | EliminationsandReclassifications |   |  | Consolidated |         
|Assets                                               |  |                                          |         |   |                 |   |          |                       |  |   |                                  |   |  |              |          |   |  |   |         |  
|Current assets:                                      |  |                                          |         |   |                 |   |          |                       |  |   |                                  |   |  |              |          |   |  |   |         |  
|Cash and cash equivalents                            |  | $                                        | 51      |   |                 | $ | 15,344   |                       |  | $ |                                 |   |  | $            |         |   |  | $ | 15,395  |  
|Trade accounts receivable, net                       |  |                                          |        |   |                 |   | 1,350    |                       |  |   | 116                              |   |  |              |         |   |  |   | 1,466   |  
|Other receivables                                    |  |                                          |        |   |                 |   | 398      |                       |  |   | 1,664                            |   |  |              |         |   |  |   | 2,062   |  
|Inventories                                          |  |                                          |        |   |                 |   | 17,936   |                       |  |   | 26,802                           |   |  |              |         |   |  |   | 44,738  |  
|Deferred catalog expenses                            |  |                                          |        |   |                 |   | 2,657    |                       |  |   |                                 |   |  |              |         |   |  |   | 2,657   |  
|Deferred income taxes                                |  |                                          | 5,230   |   |                 |   |         |                       |  |   |                                 |   |  |              |         |   |  |   | 5,230   |  
|Other current assets                                 |  |                                          | 262     |   |                 |   | 1,572    |                       |  |   | 3,028                            |   |  |              |         |   |  |   | 4,862   |  
|                                                     |  |                                          |         |   |                 |   |          |                       |  |   |                                  |   |  |              |          |   |  |   |         |  
|Total current assets                                 |  |                                          | 5,543   |   |                 |   | 39,257   |                       |  |   | 31,610                           |   |  |              |         |   |  |   | 76,410  |  
|Fixed assets, net                                    |  |                                          |        |   |                 |   | 9,208    |                       |  |   | 136,269                          |   |  |              |         |   |  |   | 145,477 |  
|Goodwill                                             |  |                                          |        |   |                 |   | 12,236   |                       |  |   |                                 |   |  |              |         |   |  |   | 12,236  |  
|Intangibles, net                                     |  |                                          |        |   |                 |   | 33,057   |                       |  |   |                                 |   |  |              |         |   |  |   | 33,057  |  
|Investment in subsidiaries                           |  |                                          | 150,370 |   |                 |   | (83,606  | )                     |  |   |                                 |   |  |              | (66,764  | ) |  |   |        |  
|Deferred financing costs, net                        |  |                                          |        |   |                 |   | 5,975    |                       |  |   |                                 |   |  |              |         |   |  |   | 5,975   |  
|Deferred income taxes                                |  |                                          | 1,423   |   |                 |   |         |                       |  |   |                                 |   |  |              |         |   |  |   | 1,423   |  
|Other assets                                         |  |                                          | 1,886   |   |                 |   | 32       |                       |  |   | 196                              |   |  |              |         |   |  |   | 2,114   |  
|                                                     |  |                                          |         |   |                 |   |          |                       |  |   |                                  |   |  |              |          |   |  |   |         |  
|Total assets                                         |  | $                                        | 159,222 |   |                 | $ | 16,159   |                       |  | $ | 168,075                          |   |  | $            | (66,764  | ) |  | $ | 276,692 |  
|                                                     |  |                                          |         |   |                 |   |          |                       |  |   |                                  |   |  |              |          |   |  |   |         |  
|Liabilities and stockholders equity (deficit)       |  |                                          |         |   |                 |   |          |                       |  |   |                                  |   |  |              |          |   |  |   |         |  
|Current liabilities:                                 |  |                                          |         |   |                 |   |          |                       |  |   |                                  |   |  |              |          |   |  |   |         |  
|Accounts payable                                     |  | $                                        |        |   |                 | $ | 4,322    |                       |  | $ | 6,849                            |   |  | $            |         |   |  | $ | 11,171  |  
|Accrued payroll and benefits                         |  |                                          |        |   |                 |   | 7,694    |                       |  |   | 6,411                            |   |  |              |         |   |  |   | 14,105  |  
|Income taxes payable                                 |  |                                          | 13,717  |   |                 |   | (78      | )                     |  |   | 4                                |   |  |              |         |   |  |   | 13,643  |  
|Deferred revenue                                     |  |                                          |        |   |                 |   | 16,317   |                       |  |   |                                 |   |  |              |         |   |  |   | 16,317  |  
|Accrued interest                                     |  |                                          |        |   |                 |   | 4,485    |                       |  |   |                                 |   |  |              |         |   |  |   | 4,485   |  
|Other accrued liabilities                            |  |                                          | 176     |   |                 |   | 1,813    |                       |  |   | 991                              |   |  |              |         |   |  |   | 2,980   |  
|Current portion of capital lease obligations         |  |                                          |        |   |                 |   | 147      |                       |  |   |                                 |   |  |              |         |   |  |   | 147     |  
|                                                     |  |                                          |         |   |                 |   |          |                       |  |   |                                  |   |  |              |          |   |  |   |         |  
|Total current liabilities                            |  |                                          | 13,893  |   |                 |   | 34,700   |                       |  |   | 14,255                           |   |  |              |         |   |  |   | 62,848  |  
|Long-term debt and capital lease obligations         |  |                                          |        |   |                 |   | 198,671  |                       |  |   |                                 |   |  |              |         |   |  |   | 198,671 |  
|Accrued pension liability                            |  |                                          |        |   |                 |   |         |                       |  |   | 27,364                           |   |  |              |         |   |  |   | 27,364  |  
|Other long-term liabilities                          |  |                                          | 3,861   |   |                 |   | 4,121    |                       |  |   | 1,609                            |   |  |              |         |   |  |   | 9,591   |  
|Intercompany debt                                    |  |                                          | 163,250 |   |                 |   | (371,703 | )                     |  |   | 208,453                          |   |  |              |         |   |  |   |        |  
|                                                     |  |                                          |         |   |                 |   |          |                       |  |   |                                  |   |  |              |          |   |  |   |         |  
|Total liabilities                                    |  |                                          | 181,004 |   |                 |   | (134,211 | )                     |  |   | 251,681                          |   |  |              |         |   |  |   | 298,474 |  
|                                                     |  |                                          |         |   |                 |   |          |                       |  |   |                                  |   |  |              |          |   |  |   |         |  
|Stockholders equity (deficit):                      |  |                                          |         |   |                 |   |          |                       |  |   |                                  |   |  |              |          |   |  |   |         |  
|Common stock                                         |  |                                          | 10      |   |                 |   | 1        |                       |  |   |                                 |   |  |              | (1       | ) |  |   | 10      |  
|Additional paid-in capital                           |  |                                          | 6,673   |   |                 |   | 232,518  |                       |  |   | 53,784                           |   |  |              | (286,302 | ) |  |   | 6,673   |  
|Accumulated other comprehensive loss, net of tax     |  |                                          | (9,795  | ) |                 |   |         |                       |  |   | (13,521                          | ) |  |              | 13,521   |   |  |   | (9,795  | )
|Accumulated deficit                                  |  |                                          | (18,670 | ) |                 |   | (82,149  | )                     |  |   | (123,869                         | ) |  |              | 206,018  |   |  |   | (18,670 | )
|                                                     |  |                                          |         |   |                 |   |          |                       |  |   |                                  |   |  |              |          |   |  |   |         |  
|Total stockholders equity (deficit)                 |  |                                          | (21,782 | ) |                 |   | 150,370  |                       |  |   | (83,606                          | ) |  |              | (66,764  | ) |  |   | (21,782 | )
|                                                     |  |                                          |         |   |                 |   |          |                       |  |   |                                  |   |  |              |          |   |  |   |         |  
|Total liabilities and stockholders equity (deficit) |  | $                                        | 159,222 |   |                 | $ | 16,159   |                       |  | $ | 168,075                          |   |  | $            | (66,764  | ) |  | $ | 276,692 |  
|                                                     |  |                                          |         |   |                 |   |          |                       |  |   |                                  |   |  |              |          |   |  |   |         |  



F-34



---

##### Table of Contents

NOTE 19CONDENSED CONSOLIDATING FINANCIAL STATEMENTS (continued)

Condensed Consolidating Statement of Operations

For the year ended June 26, 2010



|                                                             |  |                                          |         |   |                 |   |         |                       |  |   |                                  |   |  |              |         |   |  |   |         |  
|------------------------------------------------------------ |  | ---------------------------------------- | ------- | - | --------------- | - | ------- | --------------------- |  | - | -------------------------------- | - |  | ------------ | ------- | - |  | - | ------- | -
|                                                             |  | Harry & DavidHoldings, Inc.(Parent-Only) |         |   | Harry and David |   |         | Guarantorsubsidiaries |  |   | Eliminationsandreclassifications |   |  | Consolidated |        
|Net sales                                                    |  | $                                        |        |   |                 | $ | 427,698 |                       |  | $ | 54,485                           |   |  | $            | (55,409 | ) |  | $ | 426,774 |  
|Cost of goods sold                                           |  |                                          |        |   |                 |   | 253,763 |                       |  |   | 54,496                           |   |  |              | (55,409 | ) |  |   | 252,850 |  
|                                                             |  |                                          |         |   |                 |   |         |                       |  |   |                                  |   |  |              |         |   |  |   |         |  
|Gross profit                                                 |  |                                          |        |   |                 |   | 173,935 |                       |  |   | (11                              | ) |  |              |        |   |  |   | 173,924 |  
|Selling, general and administrative                          |  |                                          | (5      | ) |                 |   | 197,338 |                       |  |   | (11                              | ) |  |              |        |   |  |   | 197,322 |  
|                                                             |  |                                          |         |   |                 |   |         |                       |  |   |                                  |   |  |              |         |   |  |   |         |  
|Operating income (loss)                                      |  |                                          | 5       |   |                 |   | (23,403 | )                     |  |   |                                 |   |  |              |        |   |  |   | (23,398 | )
|                                                             |  |                                          |         |   |                 |   |         |                       |  |   |                                  |   |  |              |         |   |  |   |         |  
|Other (income) expense:                                      |  |                                          |         |   |                 |   |         |                       |  |   |                                  |   |  |              |         |   |  |   |         |  
|Interest income                                              |  |                                          | (12     | ) |                 |   |        |                       |  |   | (49                              | ) |  |              |        |   |  |   | (61     | )
|Interest expense                                             |  |                                          | 3       |   |                 |   | 18,878  |                       |  |   | 22                               |   |  |              |        |   |  |   | 18,903  |  
|Other (income) expense, net                                  |  |                                          | (99     | ) |                 |   | (379    | )                     |  |   |                                 |   |  |              |        |   |  |   | (478    | )
|Equity in earnings of consolidated subsidiaries              |  |                                          | 40,625  |   |                 |   | (1,277  | )                     |  |   |                                 |   |  |              | (39,348 | ) |  |   |        |  
|                                                             |  |                                          |         |   |                 |   |         |                       |  |   |                                  |   |  |              |         |   |  |   |         |  
|Total other (income) expense                                 |  |                                          | 40,517  |   |                 |   | 17,222  |                       |  |   | (27                              | ) |  |              | (39,348 | ) |  |   | 18,364  |  
|                                                             |  |                                          |         |   |                 |   |         |                       |  |   |                                  |   |  |              |         |   |  |   |         |  
|Income (loss) from continuing operations before income taxes |  |                                          | (40,512 | ) |                 |   | (40,625 | )                     |  |   | 27                               |   |  |              | 39,348  |   |  |   | (41,762 | )
|Benefit for income taxes                                     |  |                                          | (1,769  | ) |                 |   |        |                       |  |   |                                 |   |  |              |        |   |  |   | (1,769  | )
|                                                             |  |                                          |         |   |                 |   |         |                       |  |   |                                  |   |  |              |         |   |  |   |         |  
|Net income (loss) from continuing operations                 |  |                                          | (38,743 | ) |                 |   | (40,625 | )                     |  |   | 27                               |   |  |              | 39,348  |   |  |   | (39,993 | )
|                                                             |  |                                          |         |   |                 |   |         |                       |  |   |                                  |   |  |              |         |   |  |   |         |  
|Discontinued operations:                                     |  |                                          |         |   |                 |   |         |                       |  |   |                                  |   |  |              |         |   |  |   |         |  
|Gain on sale of Jackson & Perkins                            |  |                                          |        |   |                 |   |        |                       |  |   | 1,250                            |   |  |              |        |   |  |   | 1,250   |  
|Provision for income taxes on discontinued operations        |  |                                          | 485     |   |                 |   |        |                       |  |   |                                 |   |  |              |        |   |  |   | 485     |  
|                                                             |  |                                          |         |   |                 |   |         |                       |  |   |                                  |   |  |              |         |   |  |   |         |  
|Net income (loss) from discontinued operations               |  |                                          | (485    | ) |                 |   |        |                       |  |   | 1,250                            |   |  |              |        |   |  |   | 765     |  
|                                                             |  |                                          |         |   |                 |   |         |                       |  |   |                                  |   |  |              |         |   |  |   |         |  
|Net loss                                                     |  | $                                        | (39,228 | ) |                 | $ | (40,625 | )                     |  | $ | 1,277                            |   |  | $            | 39,348  |   |  | $ | (39,228 | )
|                                                             |  |                                          |         |   |                 |   |         |                       |  |   |                                  |   |  |              |         |   |  |   |         |  



F-35



---

##### Table of Contents

NOTE 19CONDENSED CONSOLIDATING FINANCIAL STATEMENTS (continued)

Condensed Consolidating Statement of Operations

For the year ended June 27, 2009



|                                                             |  |                                          |         |   |                 |   |         |                       |  |   |                                  |   |  |              |         |   |  |   |         |  
|------------------------------------------------------------ |  | ---------------------------------------- | ------- | - | --------------- | - | ------- | --------------------- |  | - | -------------------------------- | - |  | ------------ | ------- | - |  | - | ------- | -
|                                                             |  | Harry & DavidHoldings, Inc.(Parent-Only) |         |   | Harry and David |   |         | Guarantorsubsidiaries |  |   | Eliminationsandreclassifications |   |  | Consolidated |        
|Net sales                                                    |  | $                                        |        |   |                 | $ | 490,786 |                       |  | $ | 63,366                           |   |  | $            | (64,556 | ) |  | $ | 489,596 |  
|Cost of goods sold                                           |  |                                          |        |   |                 |   | 288,390 |                       |  |   | 63,333                           |   |  |              | (64,556 | ) |  |   | 287,167 |  
|                                                             |  |                                          |         |   |                 |   |         |                       |  |   |                                  |   |  |              |         |   |  |   |         |  
|Gross profit                                                 |  |                                          |        |   |                 |   | 202,396 |                       |  |   | 33                               |   |  |              |        |   |  |   | 202,429 |  
|Selling, general and administrative                          |  |                                          |        |   |                 |   | 230,350 |                       |  |   | (15                              | ) |  |              |        |   |  |   | 230,335 |  
|                                                             |  |                                          |         |   |                 |   |         |                       |  |   |                                  |   |  |              |         |   |  |   |         |  
|Operating income (loss)                                      |  |                                          |        |   |                 |   | (27,954 | )                     |  |   | 48                               |   |  |              |        |   |  |   | (27,906 | )
|                                                             |  |                                          |         |   |                 |   |         |                       |  |   |                                  |   |  |              |         |   |  |   |         |  
|Other (income) expense:                                      |  |                                          |         |   |                 |   |         |                       |  |   |                                  |   |  |              |         |   |  |   |         |  
|Interest income                                              |  |                                          |        |   |                 |   |        |                       |  |   | (241                             | ) |  |              |        |   |  |   | (241    | )
|Interest expense                                             |  |                                          | 93      |   |                 |   | 21,250  |                       |  |   | 133                              |   |  |              |        |   |  |   | 21,476  |  
|Gain on debt prepayment                                      |  |                                          |        |   |                 |   | (15,416 | )                     |  |   |                                 |   |  |              |        |   |  |   | (15,416 | )
|Other (income) expense, net                                  |  |                                          | 577     |   |                 |   | 292     |                       |  |   |                                 |   |  |              |        |   |  |   | 869     |  
|Equity in earnings of consolidated subsidiaries              |  |                                          | 34,706  |   |                 |   | 747     |                       |  |   |                                 |   |  |              | (35,453 | ) |  |   |        |  
|                                                             |  |                                          |         |   |                 |   |         |                       |  |   |                                  |   |  |              |         |   |  |   |         |  
|Total other (income) expense                                 |  |                                          | 35,376  |   |                 |   | 6,873   |                       |  |   | (108                             | ) |  |              | (35,453 | ) |  |   | 6,688   |  
|                                                             |  |                                          |         |   |                 |   |         |                       |  |   |                                  |   |  |              |         |   |  |   |         |  
|Income (loss) from continuing operations before income taxes |  |                                          | (35,376 | ) |                 |   | (34,827 | )                     |  |   | 156                              |   |  |              | 35,453  |   |  |   | (34,594 | )
|Benefit for income taxes                                     |  |                                          | (14,861 | ) |                 |   |        |                       |  |   |                                 |   |  |              |        |   |  |   | (14,861 | )
|                                                             |  |                                          |         |   |                 |   |         |                       |  |   |                                  |   |  |              |         |   |  |   |         |  
|Net income (loss) from continuing operations                 |  |                                          | (20,515 | ) |                 |   | (34,827 | )                     |  |   | 156                              |   |  |              | 35,453  |   |  |   | (19,733 | )
|                                                             |  |                                          |         |   |                 |   |         |                       |  |   |                                  |   |  |              |         |   |  |   |         |  
|Discontinued operations:                                     |  |                                          |         |   |                 |   |         |                       |  |   |                                  |   |  |              |         |   |  |   |         |  
|Loss on sale of Jackson & Perkins                            |  |                                          |        |   |                 |   |        |                       |  |   | (1,414                           | ) |  |              |        |   |  |   | (1,414  | )
|Operating income from discontinued operations                |  |                                          |        |   |                 |   | 121     |                       |  |   | 511                              |   |  |              |        |   |  |   | 632     |  
|Benefit for income taxes on discontinued operations          |  |                                          | (336    | ) |                 |   |        |                       |  |   |                                 |   |  |              |        |   |  |   | (336    | )
|                                                             |  |                                          |         |   |                 |   |         |                       |  |   |                                  |   |  |              |         |   |  |   |         |  
|Net income (loss) from discontinued operations               |  |                                          | 336     |   |                 |   | 121     |                       |  |   | (903                             | ) |  |              |        |   |  |   | (446    | )
|                                                             |  |                                          |         |   |                 |   |         |                       |  |   |                                  |   |  |              |         |   |  |   |         |  
|Net loss                                                     |  | $                                        | (20,179 | ) |                 | $ | (34,706 | )                     |  | $ | (747                             | ) |  | $            | 35,453  |   |  | $ | (20,179 | )
|                                                             |  |                                          |         |   |                 |   |         |                       |  |   |                                  |   |  |              |         |   |  |   |         |  



F-36



---

##### Table of Contents

NOTE 19CONDENSED CONSOLIDATING FINANCIAL STATEMENTS (continued)

Condensed Consolidating Statement of Operations

For the year ended June 28, 2008



|                                                      |  |                                          |        |   |                 |   |         |                       |  |   |                                  |   |  |              |          |   |  |   |         |  
|----------------------------------------------------- |  | ---------------------------------------- | ------ | - | --------------- | - | ------- | --------------------- |  | - | -------------------------------- | - |  | ------------ | -------- | - |  | - | ------- | -
|                                                      |  | Harry & DavidHoldings, Inc.(Parent-Only) |        |   | Harry and David |   |         | Guarantorsubsidiaries |  |   | Eliminationsandreclassifications |   |  | Consolidated |         
|Net sales                                             |  | $                                        |       |   |                 | $ | 543,563 |                       |  | $ | 163,745                          |   |  | $            | (162,244 | ) |  | $ | 545,064 |  
|Cost of goods sold                                    |  |                                          |       |   |                 |   | 294,408 |                       |  |   | 163,730                          |   |  |              | (162,244 | ) |  |   | 295,894 |  
|                                                      |  |                                          |        |   |                 |   |         |                       |  |   |                                  |   |  |              |          |   |  |   |         |  
|Gross profit                                          |  |                                          |       |   |                 |   | 249,155 |                       |  |   | 15                               |   |  |              |         |   |  |   | 249,170 |  
|Selling, general and administrative                   |  |                                          |       |   |                 |   | 217,189 |                       |  |   | 819                              |   |  |              |         |   |  |   | 218,008 |  
|                                                      |  |                                          |        |   |                 |   |         |                       |  |   |                                  |   |  |              |          |   |  |   |         |  
|Operating income (loss)                               |  |                                          |       |   |                 |   | 31,966  |                       |  |   | (804                             | ) |  |              |         |   |  |   | 31,162  |  
|                                                      |  |                                          |        |   |                 |   |         |                       |  |   |                                  |   |  |              |          |   |  |   |         |  
|Other (income) expense:                               |  |                                          |        |   |                 |   |         |                       |  |   |                                  |   |  |              |          |   |  |   |         |  
|Interest income                                       |  |                                          |       |   |                 |   | (8      | )                     |  |   | (2,700                           | ) |  |              |         |   |  |   | (2,708  | )
|Interest expense                                      |  |                                          |       |   |                 |   | 25,188  |                       |  |   | 39                               |   |  |              |         |   |  |   | 25,227  |  
|Gain on debt prepayment                               |  |                                          |       |   |                 |   | (303    | )                     |  |   |                                 |   |  |              |         |   |  |   | (303    | )
|Other (income) expense, net                           |  |                                          | (183   | ) |                 |   | 144     |                       |  |   |                                 |   |  |              |         |   |  |   | (39     | )
|Equity in earnings of consolidated subsidiaries       |  |                                          | (9,092 | ) |                 |   | (1,978  | )                     |  |   |                                 |   |  |              | 11,070   |   |  |   |        |  
|                                                      |  |                                          |        |   |                 |   |         |                       |  |   |                                  |   |  |              |          |   |  |   |         |  
|Total other (income) expense                          |  |                                          | (9,275 | ) |                 |   | 23,043  |                       |  |   | (2,661                           | ) |  |              | 11,070   |   |  |   | 22,177  |  
|                                                      |  |                                          |        |   |                 |   |         |                       |  |   |                                  |   |  |              |          |   |  |   |         |  
|Income from continuing operations before income taxes |  |                                          | 9,275  |   |                 |   | 8,923   |                       |  |   | 1,857                            |   |  |              | (11,070  | ) |  |   | 8,985   |  
|Provision for income taxes                            |  |                                          | 4,648  |   |                 |   |        |                       |  |   |                                 |   |  |              |         |   |  |   | 4,648   |  
|                                                      |  |                                          |        |   |                 |   |         |                       |  |   |                                  |   |  |              |          |   |  |   |         |  
|Net income from continuing operations                 |  |                                          | 4,627  |   |                 |   | 8,923   |                       |  |   | 1,857                            |   |  |              | (11,070  | ) |  |   | 4,337   |  
|                                                      |  |                                          |        |   |                 |   |         |                       |  |   |                                  |   |  |              |          |   |  |   |         |  
|Discontinued operations:                              |  |                                          |        |   |                 |   |         |                       |  |   |                                  |   |  |              |          |   |  |   |         |  
|Gain on sale of Jackson & Perkins                     |  |                                          |       |   |                 |   |        |                       |  |   | 282                              |   |  |              |         |   |  |   | 282     |  
|Operating income (loss) from discontinued operations  |  |                                          |       |   |                 |   | 169     |                       |  |   | (161                             | ) |  |              |         |   |  |   | 8       |  
|Provision for income taxes on discontinued operations |  |                                          | 19     |   |                 |   |        |                       |  |   |                                 |   |  |              |         |   |  |   | 19      |  
|                                                      |  |                                          |        |   |                 |   |         |                       |  |   |                                  |   |  |              |          |   |  |   |         |  
|Net income (loss) from discontinued operations        |  |                                          | (19    | ) |                 |   | 169     |                       |  |   | 121                              |   |  |              |         |   |  |   | 271     |  
|                                                      |  |                                          |        |   |                 |   |         |                       |  |   |                                  |   |  |              |          |   |  |   |         |  
|Net income                                            |  | $                                        | 4,608  |   |                 | $ | 9,092   |                       |  | $ | 1,978                            |   |  | $            | (11,070  | ) |  | $ | 4,608   |  
|                                                      |  |                                          |        |   |                 |   |         |                       |  |   |                                  |   |  |              |          |   |  |   |         |  



F-37



---

##### Table of Contents

NOTE 19CONDENSED CONSOLIDATING FINANCIAL STATEMENTS (continued)

Condensed Consolidating Statement of Cash Flows

For the year ended June 26, 2010



|                                                    |  |                                          |         |   |                 |   |         |                       |  |   |                                  |   |              |   |   |  |   |         |  
|--------------------------------------------------- |  | ---------------------------------------- | ------- | - | --------------- | - | ------- | --------------------- |  | - | -------------------------------- | - | ------------ | - | - |  | - | ------- | -
|                                                    |  | Harry & DavidHoldings, Inc.(Parent-Only) |         |   | Harry and David |   |         | Guarantorsubsidiaries |  |   | Eliminationsandreclassifications |   | Consolidated |  
|Operating activities                                |  |                                          |         |   |                 |   |         |                       |  |   |                                  |   |              |   |   |  |   |         |  
|Net cash provided by (used in) operating activities |  | $                                        | 11,304  |   |                 | $ | (32,558 | )                     |  | $ | 25,535                           |   |              | $ |  |  | $ | 4,281   |  
|                                                    |  |                                          |         |   |                 |   |         |                       |  |   |                                  |   |              |   |   |  |   |         |  
|Investing activities                                |  |                                          |         |   |                 |   |         |                       |  |   |                                  |   |              |   |   |  |   |         |  
|Acquisition of fixed assets                         |  |                                          |        |   |                 |   | (383    | )                     |  |   | (1,807                           | ) |              |   |  |  |   | (2,190  | )
|Proceeds from the sale of fixed assets              |  |                                          |        |   |                 |   |        |                       |  |   | 61                               |   |              |   |  |  |   | 61      |  
|Proceeds from the sale of Jackson & Perkins         |  |                                          |        |   |                 |   |        |                       |  |   | 1,250                            |   |              |   |  |  |   | 1,250   |  
|Purchases of held-to-maturity securities            |  |                                          |        |   |                 |   |        |                       |  |   | (4,992                           | ) |              |   |  |  |   | (4,992  | )
|                                                    |  |                                          |         |   |                 |   |         |                       |  |   |                                  |   |              |   |   |  |   |         |  
|Net cash used in investing activities               |  |                                          |        |   |                 |   | (383    | )                     |  |   | (5,488                           | ) |              |   |  |  |   | (5,871  | )
|                                                    |  |                                          |         |   |                 |   |         |                       |  |   |                                  |   |              |   |   |  |   |         |  
|Financing Activities                                |  |                                          |         |   |                 |   |         |                       |  |   |                                  |   |              |   |   |  |   |         |  
|Borrowings of revolving debt                        |  |                                          |        |   |                 |   | 85,000  |                       |  |   |                                 |   |              |   |  |  |   | 85,000  |  
|Repayments of revolving debt                        |  |                                          |        |   |                 |   | (85,000 | )                     |  |   |                                 |   |              |   |  |  |   | (85,000 | )
|Repayments of capital lease obligation              |  |                                          |        |   |                 |   | (147    | )                     |  |   |                                 |   |              |   |  |  |   | (147    | )
|Proceeds from exercise of stock options             |  |                                          | 72      |   |                 |   |        |                       |  |   |                                 |   |              |   |  |  |   | 72      |  
|Net (payments) receipts on intercompany debt        |  |                                          | (11,304 | ) |                 |   | 31,351  |                       |  |   | (20,047                          | ) |              |   |  |  |   |        |  
|                                                    |  |                                          |         |   |                 |   |         |                       |  |   |                                  |   |              |   |   |  |   |         |  
|Net cash provided by (used in) financing activities |  |                                          | (11,232 | ) |                 |   | 31,204  |                       |  |   | (20,047                          | ) |              |   |  |  |   | (75     | )
|                                                    |  |                                          |         |   |                 |   |         |                       |  |   |                                  |   |              |   |   |  |   |         |  
|Increase (decrease) in cash and cash equivalents    |  |                                          | 72      |   |                 |   | (1,737  | )                     |  |   |                                 |   |              |   |  |  |   | (1,665  | )
|Cash and cash equivalents, beginning of period      |  |                                          | 51      |   |                 |   | 15,344  |                       |  |   |                                 |   |              |   |  |  |   | 15,395  |  
|                                                    |  |                                          |         |   |                 |   |         |                       |  |   |                                  |   |              |   |   |  |   |         |  
|Cash and cash equivalents, end of period            |  | $                                        | 123     |   |                 | $ | 13,607  |                       |  | $ |                                 |   |              | $ |  |  | $ | 13,730  |  
|                                                    |  |                                          |         |   |                 |   |         |                       |  |   |                                  |   |              |   |   |  |   |         |  



F-38



---

##### Table of Contents

NOTE 19CONDENSED CONSOLIDATING FINANCIAL STATEMENTS (continued)

Condensed Consolidating Statement of Cash Flows

For the year ended June 27, 2009



|                                                      |  |                                          |        |   |                 |   |          |                       |  |   |                                  |   |              |   |   |  |   |          |  
|----------------------------------------------------- |  | ---------------------------------------- | ------ | - | --------------- | - | -------- | --------------------- |  | - | -------------------------------- | - | ------------ | - | - |  | - | -------- | -
|                                                      |  | Harry & DavidHoldings, Inc.(Parent-Only) |        |   | Harry and David |   |          | Guarantorsubsidiaries |  |   | Eliminationsandreclassifications |   | Consolidated |  
|Operating activities                                  |  |                                          |        |   |                 |   |          |                       |  |   |                                  |   |              |   |   |  |   |          |  
|Net cash provided by (used in) operating activities   |  | $                                        | 796    |   |                 | $ | (29,308  | )                     |  | $ | 24,339                           |   |              | $ |  |  | $ | (4,173   | )
|                                                      |  |                                          |        |   |                 |   |          |                       |  |   |                                  |   |              |   |   |  |   |          |  
|Investing activities                                  |  |                                          |        |   |                 |   |          |                       |  |   |                                  |   |              |   |   |  |   |          |  
|Acquisition of fixed assets                           |  |                                          |       |   |                 |   | (603     | )                     |  |   | (6,075                           | ) |              |   |  |  |   | (6,678   | )
|Acquisition of business                               |  |                                          |       |   |                 |   | (8,509   | )                     |  |   |                                 |   |              |   |  |  |   | (8,509   | )
|Proceeds from the sale of fixed assets                |  |                                          |       |   |                 |   |         |                       |  |   | 22                               |   |              |   |  |  |   | 22       |  
|Proceeds from income on available-for sale securities |  |                                          |       |   |                 |   |         |                       |  |   | 10,097                           |   |              |   |  |  |   | 10,097   |  
|Proceeds from sale of held-to-maturity securities     |  |                                          |       |   |                 |   |         |                       |  |   | 5,000                            |   |              |   |  |  |   | 5,000    |  
|                                                      |  |                                          |        |   |                 |   |          |                       |  |   |                                  |   |              |   |   |  |   |          |  
|Net cash provided by (used in) investing activities   |  |                                          |       |   |                 |   | (9,112   | )                     |  |   | 9,044                            |   |              |   |  |  |   | (68      | )
|                                                      |  |                                          |        |   |                 |   |          |                       |  |   |                                  |   |              |   |   |  |   |          |  
|Financing Activities                                  |  |                                          |        |   |                 |   |          |                       |  |   |                                  |   |              |   |   |  |   |          |  
|Borrowings of revolving debt                          |  |                                          |       |   |                 |   | 113,000  |                       |  |   |                                 |   |              |   |  |  |   | 113,000  |  
|Repayments of revolving debt                          |  |                                          |       |   |                 |   | (113,000 | )                     |  |   |                                 |   |              |   |  |  |   | (113,000 | )
|Repayments of long-term debt                          |  |                                          |       |   |                 |   | (20,366  | )                     |  |   |                                 |   |              |   |  |  |   | (20,366  | )
|Repayments of capital lease obligation                |  |                                          |       |   |                 |   | (790     | )                     |  |   |                                 |   |              |   |  |  |   | (790     | )
|Net (payments) receipts on intercompany debt          |  |                                          | (2,315 | ) |                 |   | 65,197   |                       |  |   | (62,882                          | ) |              |   |  |  |   |         |  
|                                                      |  |                                          |        |   |                 |   |          |                       |  |   |                                  |   |              |   |   |  |   |          |  
|Net cash provided by (used in) financing activities   |  |                                          | (2,315 | ) |                 |   | 44,041   |                       |  |   | (62,882                          | ) |              |   |  |  |   | (21,156  | )
|                                                      |  |                                          |        |   |                 |   |          |                       |  |   |                                  |   |              |   |   |  |   |          |  
|Increase (decrease) in cash and cash equivalents      |  |                                          | (1,519 | ) |                 |   | 5,621    |                       |  |   | (29,499                          | ) |              |   |  |  |   | (25,397  | )
|Cash and cash equivalents, beginning of period        |  |                                          | 1,570  |   |                 |   | 9,723    |                       |  |   | 29,499                           |   |              |   |  |  |   | 40,792   |  
|                                                      |  |                                          |        |   |                 |   |          |                       |  |   |                                  |   |              |   |   |  |   |          |  
|Cash and cash equivalents, end of period              |  | $                                        | 51     |   |                 | $ | 15,344   |                       |  | $ |                                 |   |              | $ |  |  | $ | 15,395   |  
|                                                      |  |                                          |        |   |                 |   |          |                       |  |   |                                  |   |              |   |   |  |   |          |  



F-39



---

##### Table of Contents

NOTE 19CONDENSED CONSOLIDATING FINANCIAL STATEMENTS (continued)

Condensed Consolidating Statement of Cash Flows

For the year ended June 28, 2008



|                                                      |  |                                          |        |   |                 |   |         |                       |  |   |                                  |   |              |   |   |  |   |         |  
|----------------------------------------------------- |  | ---------------------------------------- | ------ | - | --------------- | - | ------- | --------------------- |  | - | -------------------------------- | - | ------------ | - | - |  | - | ------- | -
|                                                      |  | Harry & DavidHoldings, Inc.(Parent-Only) |        |   | Harry and David |   |         | Guarantorsubsidiaries |  |   | Eliminationsandreclassifications |   | Consolidated |  
|Operating activities                                  |  |                                          |        |   |                 |   |         |                       |  |   |                                  |   |              |   |   |  |   |         |  
|Net cash provided by (used in) operating activities   |  | $                                        | (1,861 | ) |                 | $ | 12,406  |                       |  | $ | 18,084                           |   |              | $ |  |  | $ | 28,629  |  
|                                                      |  |                                          |        |   |                 |   |         |                       |  |   |                                  |   |              |   |   |  |   |         |  
|Investing activities                                  |  |                                          |        |   |                 |   |         |                       |  |   |                                  |   |              |   |   |  |   |         |  
|Acquisition of fixed assets                           |  |                                          |       |   |                 |   | (9,144  | )                     |  |   | (8,711                           | ) |              |   |  |  |   | (17,855 | )
|Acquisition of Wolfermans business                   |  |                                          |       |   |                 |   | (22,784 | )                     |  |   |                                 |   |              |   |  |  |   | (22,784 | )
|Proceeds from sale of Jackson & Perkins business      |  |                                          |       |   |                 |   |        |                       |  |   | 4,161                            |   |              |   |  |  |   | 4,161   |  
|Proceeds from the sale of fixed assets                |  |                                          |       |   |                 |   |        |                       |  |   | 32                               |   |              |   |  |  |   | 32      |  
|Purchases of available-for sale securities            |  |                                          |       |   |                 |   |        |                       |  |   | (10,000                          | ) |              |   |  |  |   | (10,000 | )
|Purchases of held-to-maturity securities              |  |                                          |       |   |                 |   |        |                       |  |   | (4,964                           | ) |              |   |  |  |   | (4,964  | )
|Proceeds from income on available-for sale securities |  |                                          |       |   |                 |   |        |                       |  |   | 195                              |   |              |   |  |  |   | 195     |  
|Proceeds from sale of held-to-maturity securities     |  |                                          |       |   |                 |   |        |                       |  |   | 24,978                           |   |              |   |  |  |   | 24,978  |  
|                                                      |  |                                          |        |   |                 |   |         |                       |  |   |                                  |   |              |   |   |  |   |         |  
|Net cash provided by (used in) investing activities   |  |                                          |       |   |                 |   | (31,928 | )                     |  |   | 5,691                            |   |              |   |  |  |   | (26,237 | )
|                                                      |  |                                          |        |   |                 |   |         |                       |  |   |                                  |   |              |   |   |  |   |         |  
|Financing Activities                                  |  |                                          |        |   |                 |   |         |                       |  |   |                                  |   |              |   |   |  |   |         |  
|Borrowings of revolving debt                          |  |                                          |       |   |                 |   | 63,000  |                       |  |   |                                 |   |              |   |  |  |   | 63,000  |  
|Repayments of revolving debt                          |  |                                          |       |   |                 |   | (63,000 | )                     |  |   |                                 |   |              |   |  |  |   | (63,000 | )
|Repayments of long-term debt                          |  |                                          |       |   |                 |   | (9,405  | )                     |  |   |                                 |   |              |   |  |  |   | (9,405  | )
|Repayments of capital lease obligation                |  |                                          |       |   |                 |   | (1,684  | )                     |  |   |                                 |   |              |   |  |  |   | (1,684  | )
|Payments for deferred financing costs                 |  |                                          |       |   |                 |   | (10     | )                     |  |   |                                 |   |              |   |  |  |   | (10     | )
|Proceeds for exercise of stock options                |  |                                          | 91     |   |                 |   |        |                       |  |   |                                 |   |              |   |  |  |   | 91      |  
|Net (payments) receipts on intercompany debt          |  |                                          | 1,860  |   |                 |   | 30,391  |                       |  |   | (32,251                          | ) |              |   |  |  |   |        |  
|                                                      |  |                                          |        |   |                 |   |         |                       |  |   |                                  |   |              |   |   |  |   |         |  
|Net cash provided by (used in) financing activities   |  |                                          | 1,951  |   |                 |   | 19,292  |                       |  |   | (32,251                          | ) |              |   |  |  |   | (11,008 | )
|                                                      |  |                                          |        |   |                 |   |         |                       |  |   |                                  |   |              |   |   |  |   |         |  
|Increase (decrease) in cash and cash equivalents      |  |                                          | 90     |   |                 |   | (230    | )                     |  |   | (8,476                           | ) |              |   |  |  |   | (8,616  | )
|Cash and cash equivalents, beginning of period        |  |                                          | 1,480  |   |                 |   | 9,953   |                       |  |   | 37,975                           |   |              |   |  |  |   | 49,408  |  
|                                                      |  |                                          |        |   |                 |   |         |                       |  |   |                                  |   |              |   |   |  |   |         |  
|Cash and cash equivalents, end of period              |  | $                                        | 1,570  |   |                 | $ | 9,723   |                       |  | $ | 29,499                           |   |              | $ |  |  | $ | 40,792  |  
|                                                      |  |                                          |        |   |                 |   |         |                       |  |   |                                  |   |              |   |   |  |   |         |  

NOTE 20SUPPLEMENTAL DISCLOSURE OF CASH FLOW INFORMATION



|                                                                                                       |  |      |        |   |      |   |        |      |  |   |       
|------------------------------------------------------------------------------------------------------ |  | ---- | ------ | - | ---- | - | ------ | ---- |  | - | ------
|                                                                                                       |  | 2010 |        |   | 2009 |   |        | 2008
|Cash paid (received) for:                                                                              |  |      |        |   |      |   |        |      |  |   |       
|Interest, net of capitalized interest of $0, $19 and $528 for fiscal 2010, 2009 and 2008, respectively |  | $    | 16,580 |   |      | $ | 19,942 |      |  | $ | 22,981
|                                                                                                       |  |      |        |   |      |   |        |      |  |   |       
|Taxes                                                                                                  |  |      | (873   | ) |      | $ | (330   | )    |  | $ | 2,410 
|                                                                                                       |  |      |        |   |      |   |        |      |  |   |       
|Non-cash items:                                                                                        |  |      |        |   |      |   |        |      |  |   |       
|Equipment acquired through a capital lease                                                             |  | $    |       |   |      | $ |       |      |  | $ | 895   
|                                                                                                       |  |      |        |   |      |   |        |      |  |   |       



F-40