Warrant to Purchase Common Stock, dated November 29, 1999



 Exhibit 10.11 
  
 PROFLOWERS, INC. 
  
 WARRANT PURCHASE AGREEMENT 
  
 THIS WARRANT PURCHASE AGREEMENT is made as of the 29 day of November,
1999 (the “Effective Date”) by and among PROFLOWERS, INC., a Delaware corporation (the “Company”), and VANTAGE PARTNERS, LLC (a “Purchaser”). 
  
 The parties hereby agree as follows: 
  
 1. TERMS AND ISSUANCE OF
WARRANT 
  

	 	a)	 	The Company will sell to the Purchaser, for $20,000, a warrant to purchase Common Stock of the Company. The exercise price of such warrant will be $1.27 per share. The warrant
issuable pursuant to this paragraph shall entitle the Purchaser to acquire 150,000 shares of Common Stock. 

  

	 	b)	 	The warrant is attached hereto as Exhibit A (the “Warrant”). 

  

	 	c)	 	The Company and the Purchaser agree that neither the Purchaser nor any affiliated company has rendered any services to the Company in connection with this Agreement, and the Warrant
is not being issued as compensation; 

  
 2. THE
CLOSING 
  
 2.1 Closing Date. The
closing of the purchase and sale of the Warrant (the “Closing”) shall be held on the Effective Date, or at such other time as the Company and the Purchaser shall agree (the “Closing Date”). 

 
 2.2 Delivery. At the Closing (i) the Purchaser will deliver to the
Company a check or wire transfer funds in the amount of $20,000 and (ii) the Company shall issue and deliver to the Purchaser the Warrant. 
  
 3. REPRESENTATIONS, WARRANTIES AND COVENANTS OF THE COMPANY

  
 The Company hereby represents and warrants to the
Purchaser as follows: 
  
 3.1 Corporate Power. The Company
will have at the Closing Date all requisite corporate power to execute and deliver this Agreement and to carry out and perform its obligations under the terms of this Agreement. 
  
 3.2 Authorization. All corporate action on the part of the Company, its directors and its shareholders necessary for
the authorization, execution, delivery and performance of this Agreement by the Company and the performance of the Company’s obligations hereunder, including the issuance and delivery of the Warrant and the reservation of the equity securities
issuable upon exercise of the Warrant has been taken or will be taken prior to the Closing. This Agreement and the Warrant, when executed and delivered by the Company, shall constitute valid and binding obligations of the Company enforceable in
accordance with their terms, subject to laws of general application relating to bankruptcy, insolvency, the relief of debtors and, with respect to rights to indemnity, subject to federal and state securities laws. 
  
 3.3 Governmental Consents. All consents, approvals, orders, or
authorizations of, or registrations, qualifications, designations, declarations, or filings with, any governmental authority, 

  

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required on the part of the Company in connection with the valid execution and delivery of this Agreement, the issuance of the Warrant and the equity
securities issuable upon exercise of the Warrant shall have been obtained and will be effective at the Closing. 
  
 3.4 Offering. Assuming the accuracy of the representations and warranties of the Purchaser contained in Section 4 hereof, the sale of the Warrant
is and will be exempt from the registration and prospectus delivery requirements of the Securities Act of 1933, as amended (the “1933 Act”), and has been registered or qualified (or are exempt from registration and
qualification) under the registration, permit, or qualification requirements of all applicable state securities laws. 
  
 4. REPRESENTATIONS AND WARRANTIES OF THE PURCHASER 
  
 4.1 Purchase for Own Account. The Purchaser represents that it is
acquiring the Warrant and the equity securities issuable upon exercise of the Warrant (collectively, the “Securities”) solely for his own account and beneficial interest for investment and not for sale or with a view to
distribution of the Securities or any part thereof, has no present intention of selling (in connection with a distribution or otherwise), granting any participation in, or otherwise distributing the same, and does not presently have reason to
anticipate a change in such intention. 
  
 4.2 Information and
Sophistication. The Purchaser acknowledges that it has received all the information it has requested from the Company and it considers necessary or appropriate for deciding whether to acquire the Securities. The Purchaser represents that it has
had an opportunity to ask questions and receive answers from the Company regarding the terms and conditions of the offering of the Securities and to obtain any additional information necessary to verify the accuracy of the information given the
Purchaser. The Purchaser further represents that it has such knowledge and experience in financial and business matters that it is capable of evaluating the merits and risk of this investment. 
  
 4.3 Ability to Bear Economic Risk. The Purchaser acknowledges that
investment in the Securities involves a high degree of risk, and represents that it is able, without materially impairing its financial condition, to hold the Securities for an indefinite period of time and to suffer a complete loss of its
investment. 
  
 4.4 Further Limitations on Disposition.
Without in any way limiting the representations set forth above, the Purchaser further agrees not to make any disposition of all or any portion of the Securities unless and until: 
  
 (a) There is then in effect a Registration Statement under the 1933 Act covering such proposed disposition and such
disposition is made in accordance with such Registration Statement; or 
  
 (b) The Purchaser shall have notified the Company of the proposed disposition and shall have furnished the Company with a detailed statement of the circumstances surrounding the proposed disposition, and if reasonably requested by
the Company, such Purchaser shall have furnished the Company with an opinion of counsel, reasonably satisfactory to the Company, that such disposition will not require registration under the 1933 Act or any applicable state securities laws.

  
 (c) Notwithstanding the provisions of paragraphs (a)
and (b) above, no such registration statement or opinion of counsel shall be necessary for a transfer by such Purchaser to any entity under common control of such Purchaser, the owners of which consist primarily of the family of the Purchaser’s
owner, or transfers by gift, will or intestate succession to any spouse or lineal descendants or ancestors, if all transferees agree in writing to be subject to the terms hereof to the same extent as if they were Purchaser hereunder. 
  

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 4.5 Accredited Investor Status. The Purchaser is an “accredited investor”
as such term is defined in Rule 501 under the 1933 Act. 
  
 4.6
Further Assurances. The Purchaser agrees and covenants that at any time and from time to time it will promptly execute and deliver to the Company such further instruments and documents and take such further action as the Company may reasonably
require in order to carry out the full intent and purpose of this Agreement. 
  
 5. MISCELLANEOUS 
  
 5.1
Binding Agreement. The terms and conditions of this Agreement shall inure to the benefit of and be binding upon the respective successors and assigns of the parties. Nothing in this Agreement, express or implied, is intended to confer upon any
third party any rights, remedies, obligations, or liabilities under or by reason of this Agreement, except as expressly provided in this Agreement. 
  
 5.2 Governing Law. This Agreement shall be governed by and construed under the laws of the State of California as applied to agreements among
California residents, made and to be performed entirely within the State of California. 
  
 5.3 Counterparts. This Agreement may be executed in two or more counterparts, each of which shall be deemed an original, but all of which together shall constitute one and the same instrument. 
  
 5.4 Titles and Subtitles. The titles and subtitles used in this
Agreement are used for convenience only and are not to be considered in construing or interpreting this Agreement. 
  
 5.5 Notices. Any notice required or permitted under this Agreement shall be given in writing and shall be deemed effectively given upon personal
delivery or 5 days after deposit with the United States Post Office, postage prepaid, addressed to the Company at 7863 Girard Avenue, La Jolla, CA 92037, Attention: President, or to the Purchaser at Vantage Partners, LLC, 610 Fifth Avenue – 7th
floor, New York, NY 10020, Attention: Christopher W. Brody, or at such other address as such party may designate by ten (10) days advance written notice to the other party. 
  
 5.6 Modification; Waiver. No modification or waiver of any provision of this Agreement or consent to departure
therefrom shall be effective unless in writing and approved by the Company and the Purchaser. 
  
 5.7 Entire Agreement. This Agreement and the Exhibit hereto constitute the full and entire understanding and agreement between the parties with regard to the subjects hereof and no party shall be liable or
bound to any other in any manner by any representations, warranties, covenants and agreements except as specifically set forth herein. 
  

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 IN WITNESS WHEREOF, the parties have
executed this WARRANT PURCHASE AGREEMENT as of the date first written above. 
  

	COMPANY:
	
	PROFLOWERS, INC.
		
	 By:
	 	 /s/ Steven Kemper


		
	 Name:
	 	 Steven Kemper


		
	 Title:
	 	 CFO & Treasurer


	
	VANTAGE PARTNERS, LLC
		
	 By:
	 	 /s/ Christopher W. Brady


		
	 Name:
	 	 Christopher W. Brady


		
	 Title:
	 	 Chairman




  
  

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 EXHIBIT A 
  

THIS WARRANT AND THE UNDERLYING SECURITIES HAVE NOT BEEN REGISTERED UNDER THE SECURITIES ACT OF 1933, AS AMENDED (THE “ACT”). THEY MAY NOT BE SOLD,
OFFERED FOR SALE, PLEDGED OR HYPOTHECATED IN THE ABSENCE OF AN EFFECTIVE REGISTRATION STATEMENT AS TO SUCH SECURITIES UNDER THE ACT OR AN OPINION OF COUNSEL SATISFACTORY TO THE CORPORATION THAT SUCH REGISTRATION IS NOT REQUIRED. 
  
 PROFLOWERS, INC. 
  
 WARRANT TO PURCHASE COMMON STOCK 
  
 November 29, 1999 
  
 THIS CERTIFIES
THAT, for value received, Vantage Partners, LLC or its assigns (the “Holder”), is entitled to subscribe for and purchase at the Exercise Price (defined below) from ProFlowers, Inc., a
Delaware corporation, with its principal office at 7863 Girard Avenue, La Jolla, CA 92037 (the “Corporation” or the “Company”), 150,000 shares of Common Stock of the Company. 
  
 1. DEFINITIONS. As used herein, the following terms
shall have the following respective meanings: 
  
 (a)
“Exercise Period” shall mean the period commencing with the date hereof and ending ten years from the date hereof, unless sooner terminated as provided below. 
  
 (b) “Exercise Price” shall mean $1.27 per share, subject to adjustment pursuant to Section 5 below.

  
 (c) “Exercise Shares” shall mean the shares
of the Corporation’s Common Stock issuable upon exercise of this Warrant. 
  
 2. EXERCISE OF WARRANT. The rights represented by this Warrant may be exercised in whole or in part at any time during the Exercise Period, by delivery of the
following to the Corporation at its address set forth above (or at such other address as it may designate by notice in writing to the Holder): 
  
 (a) An executed Notice of Exercise in the form attached hereto; 
  
 (b) Payment of the Exercise Price in cash, wire transfer, or by check, and 
  
 (c) This Warrant. 
  
 Upon the exercise of the rights represented by this Warrant, a certificate or
certificates for the Exercise Shares so purchased, registered in the name of the Holder or persons affiliated with the Holder, if the Holder so designates, shall be issued and delivered to the Holder within a reasonable time after the rights
represented by this Warrant shall have been so exercised. 
  
 The
person in whose name any certificate or certificates for Exercise Shares are to be issued upon exercise of this Warrant shall be deemed to have become the holder of record of such shares on the date on which this Warrant was surrendered and payment
of the Exercise Price was made, irrespective of the 

  

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date of delivery of such certificate or certificates, except that, if the date of such surrender and payment is a date when the stock transfer books of the
Corporation are closed, such person shall be deemed to have become the holder of such shares at the close of business on the next succeeding date on which the stock transfer books are open. 
  
 3. COVENANTS OF THE
CORPORATION. 
  
 3.1. Covenants as to
Exercise Shares. The Corporation covenants and agrees that all Exercise Shares that may be issued upon the exercise of the rights represented by this Warrant will, upon issuance, be validly issued and outstanding, fully paid and nonassessable,
and free from all taxes, liens and charges with respect to the issuance thereof. The Corporation further covenants and agrees that the Corporation will at all times during the Exercise Period, have authorized and reserved, free from preemptive
rights, a sufficient number of shares of its Common Stock to provide for the exercise of the rights represented by this Warrant. If at any time during the Exercise Period the number of authorized but unissued shares of Common Stock shall not be
sufficient to permit exercise of this Warrant, the Corporation will take such corporate action as may, in the opinion of its counsel, be necessary to increase its authorized but unissued shares of Common Stock to such number of shares as shall be
sufficient for such purposes. 
  
 3.2. No Impairment.
Except and to the extent as waived or consented to by the Holder, the Corporation will not, by amendment of its Certificate of Incorporation or through any reorganization, transfer of assets, consolidation, merger, dissolution, issue or sale of
securities or any other voluntary action, avoid or seek to avoid the observance or performance of any of the terms to be observed or performed hereunder by the Corporation, but will at all times in good faith assist in the carrying out of all the
provisions of this Warrant and in the taking of all such action as may be necessary or appropriate in order to protect the exercise rights of the Holder against impairment. 
  
 3.3. Notices of Record Date. In the event of any taking by the Corporation of a record of the holders of any class of
securities for the purpose of determining the holders thereof who are entitled to receive any dividend (other than a cash dividend which is the same as cash dividends paid in previous quarters) or other distribution, the Corporation shall mail to
the Holder, at least ten (10) days prior to the date specified herein, a notice specifying the date on which any such record is to be taken for the purpose of such dividend or distribution. 
  
 4. REPRESENTATIONS OF
HOLDER. 
  
 4.1. Acquisition of Warrant for
Own Account. The Holder represents and warrants that it is acquiring the Warrant solely for its account for investment and not with a view to or for sale or distribution of said Warrant or any part thereof. The Holder also represents that the
entire legal and beneficial interests of the Warrant and Exercise Shares the Holder is acquiring is being acquired for, and will be held for, its account only. 
  

4.2. Securities Are Not Registered. 
  
 (a) The Holder understands that the Warrant and the Exercise Shares have not been registered under the Securities Act of 1933, as amended (the
“Act”) on the basis that no distribution or public offering of the stock of the Corporation is to be effected. The Holder realizes that the basis for the exemption may not be present if, notwithstanding its representations, the Holder has
a present intention of acquiring the securities for a fixed or determinable period in the future, selling (in connection with a distribution or otherwise), granting any participation in, or otherwise distributing the securities. The Holder has no
such present intention. 
  

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 (b) The Holder recognizes that the Warrant and the Exercise Shares must be held indefinitely
unless they are subsequently registered under the Act or an exemption from such registration is available. The Holder recognizes that the Corporation has no obligation to register the Warrant or the Exercise Shares of the Corporation, or to comply
with any exemption from such registration. 
  
 (c) The
Holder is aware that neither the Warrant nor the Exercise Shares may be sold pursuant to Rule 144 adopted under the Act unless certain conditions are met, including, among other things, the existence of a public market for the shares, the
availability of certain current public information about the Company, the resale following the required holding period under Rule 144 and the number of shares being sold during any three month period not exceeding specified limitations. 

 
 4.3. Disposition of Warrant and Exercise Shares. 
  
 (a) The Holder further agrees not to make any disposition of all or
any part of the Warrant or Exercise Shares in any event unless and until: 
  
 (i) The Corporation shall have received a letter secured by the Holder from the Securities and Exchange Commission stating that no action will be recommended to the Commission with respect to the proposed
disposition; or 
  
 (ii) There is then in effect a
registration statement under the Act covering such proposed disposition and such disposition is made in accordance with said registration statement; or 
  
 (iii) The Holder shall have notified the Corporation of the proposed disposition and shall have furnished the Corporation with a detailed
statement of the circumstances surrounding the proposed disposition, and if reasonably requested by the Company, the Holder shall have furnished the Corporation with an opinion of counsel, reasonably satisfactory to the Company, for the Holder to
the effect that such disposition will not require registration of such Warrant or Exercise Shares under the Act or any applicable state securities laws. 
  
 (iv) Notwithstanding anything else within this agreement to the contrary, the Holder will not transfer the Warrant unless the Transferee is
intending upon exercising the Warrant immediately thereafter; and, furthermore, the Transferee understands that the company has no intention of ever registering the Warrant. 
  
 (b) The Holder understands and agrees that all certificates evidencing the shares to be issued to the Holder may bear
the following legend: 
  
 THESE SECURITIES HAVE NOT BEEN
REGISTERED UNDER THE SECURITIES ACT OF 1933, AS AMENDED (THE “ACT”). THEY MAY NOT BE SOLD, OFFERED FOR SALE, PLEDGED OR HYPOTHECATED IN THE ABSENCE OF AN EFFECTIVE REGISTRATION STATEMENT AS TO THE SECURITIES UNDER THE ACT OR AN OPINION OF
COUNSEL SATISFACTORY TO THE COMPANY THAT SUCH REGISTRATION IS NOT REQUIRED. 
  
 (c) The Holder hereby agrees not to sell or otherwise transfer or dispose of all or any part of this Warrant or the Exercise Shares during a period specified by the representative of the underwriters of Common
Stock (not to exceed one hundred eighty (180) days) following the effective date of the registration statement of the Corporation filed under the Act. Holder further agrees that the Corporation may impose stop-transfer instructions with respect to
securities subject to the foregoing restrictions until the end of such period. 
  

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 5. ADJUSTMENT OF EXERCISE PRICE. In
the event of changes in the outstanding Common Stock of the Corporation by reason of stock dividends, split-ups, recapitalizations, reclassifications, combinations or exchanges of shares, separations, reorganizations, liquidations, or the like, the
number and class of shares available under the Warrant in the aggregate and the Exercise Price shall be correspondingly adjusted to give the Holder of the Warrant, on exercise for the same aggregate Exercise Price, the total number, class, and kind
of shares as the Holder would have owned had the Warrant been exercised prior to the event and had the Holder continued to hold such shares until after the event requiring adjustment. The form of this Warrant need not be changed because of any
adjustment in the number of Exercise Shares subject to this Warrant. 
  
 6. FRACTIONAL SHARES. No fractional shares shall be issued upon the exercise of this Warrant as a consequence of any adjustment pursuant hereto. All Exercise Shares (including fractions) issuable upon
exercise of this Warrant may be aggregated for purposes of determining whether the exercise would result in the issuance of any fractional share. If, after aggregation, the exercise would result in the issuance of a fractional share, the Corporation
shall, in lieu of issuance of any fractional share, pay the Holder otherwise entitled to such fraction a sum in cash equal to the product resulting from multiplying the then current fair market value of an Exercise Share by such fraction.

  
 7. NO STOCKHOLDERS
RIGHTS. This Warrant in and of itself shall not entitle the Holder to any voting rights or other rights as a stockholder of the Corporation. 
  

8. TRANSFER OF WARRANT. Subject to applicable laws, the restriction on transfer set forth on the
first page of this Warrant, this Warrant and all rights hereunder are transferable, by the Holder in person or by duly authorized attorney, upon delivery of this Warrant and the form of assignment attached hereto to any transferee designated by
Holder. The transferee shall sign an investment letter in form and substance satisfactory to the Corporation. 
  
 9. LOST, STOLEN, MUTILATED OR DESTROYED WARRANT. If this
Warrant is lost, stolen, mutilated or destroyed, the Corporation may, on such terms as to indemnity or otherwise as it may reasonably impose (which shall, in the case of a mutilated Warrant, include the surrender thereof), issue a new Warrant of
like denomination and tenor as the Warrant so lost, stolen, mutilated or destroyed. Any such new Warrant shall constitute an original contractual obligation of the Corporation, whether or not the allegedly lost, stolen, mutilated or destroyed
Warrant shall be at any time enforceable by anyone. 
  
 10.
NOTICES, ETC. All notices and other communications required or permitted hereunder shall be in writing and shall be sent by telex, telegram, express mail or other form of rapid communications, if possible, and if
not then such notice or communication shall be mailed by first-class mail, postage prepaid, addressed in each case to the party entitled thereto at the following addresses: (a) if to the Corporation, to Proflowers, Inc., 7863 Girard Avenue, La
Jolla, CA 92037, Attention: President, Fax #619/454-2415, and (b) if to the Holder, to Vantage Partners, LLC, 610 5th Avenue, 7th Floor, New York, NY 10020; Attention: Christopher Brody, Fax #212/218-8133 or at such other address as one party may
furnish to the other in writing. Notice shall be deemed effective on the date dispatched if by personal delivery, telecopy, telex or telegram, three days after mailing if by express mail, or five days after mailing if by first-class mail.

  
 11. ACCEPTANCE. Receipt of this Warrant
by the Holder shall constitute acceptance of and agreement to all of the terms and conditions contained herein. 
  
 12. GOVERNING LAW. This Warrant and all rights, obligations and liabilities hereunder shall be governed by the laws
of the State of California. 
  

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 IN WITNESS WHEREOF, the Corporation
has caused this Warrant to be executed by its duly authorized officer as of November 29, 1999. 
  

	 PROFLOWERS, INC.

		
	 By:
	 	 /s/ Steven Kemper


		
	 Name:
	 	 Steven Kemper


		
	 Title:
	 	 CFO & Treasurer




  

	 Accepted and Agreed:

	
	VANTAGE PARTNERS, LLC
		
	 By:
	 	 /s/ Christopher W. Brady


		
	 Name:
	 	 Christopher W. Brady


		
	 Title:
	 	 Chairman



  

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 NOTICE OF EXERCISE 
  
 TO:        PROFLOWERS, INC. 
  
 (1) The undersigned hereby elects to purchase
             shares of the Common Stock of PROFLOWERS, INC. (the “Company”) pursuant to the terms of the attached Warrant, and tenders herewith payment of the
exercise price in full, together with all applicable transfer taxes, if any. 
  
 (2) Please issue a certificate or certificates representing said shares of Common Stock in the name of the undersigned or in such other name as is specified below: 
  

	 	  	                                     
                                       
                 	 	 
	 	  	(Name)	 	 
			
	 	  	                                       
                                        
                
	 	 
	 	  	                                       
                                        
                
	 	 
	 	  	    (Address)	 	 

  
 (3) The undersigned
represents that (i) the undersigned is aware of the Company’s business affairs and financial condition and has acquired sufficient information about the Company to reach an informed and knowledgeable decision regarding its investment in the
Company; (ii) the undersigned is experienced in making investments of this type and has such knowledge and background in financial and business matters that the undersigned is capable of evaluating the merits and risks of this investment and
protecting the undersigned’s own interests; (iii) the undersigned is aware that the aforesaid shares of Common Stock may not be sold pursuant to Rule 144 adopted under the Securities Act unless certain conditions are met and until the
undersigned has held the shares for the number of years prescribed by Rule 144, that among the conditions for use of the Rule is the availability of current information to the public about the Company and (iv) the undersigned agrees not to make any
disposition of all or any part of the aforesaid shares of Common Stock unless there is in effect a registration statement under the Securities Act covering such proposed disposition and such disposition is made in accordance with said registration
statement, or the undersigned has provided the Company with an opinion of counsel satisfactory to the Company, stating that such registration is not required. 
  

			
	
	 	 	 	

	 (Date)
	 	 	 	 (Signature)

			
	 	 	 	 	

	 	 	 	 	 (Print name)









 ASSIGNMENT FORM 
  
 FOR VALUE RECEIVED, the foregoing Warrant and all rights
evidenced thereby are hereby assigned to 
  

	 Name:
	 	  

	  	 
	 	 	(Please Print)	  	 
			
	 Address:
	 	  

	  	 
	 	 	(Please Print)	  	 
	 Dated:
	 	  

	  	 
			
	 Holder’s
	 	 	  	 
	 Signature:
	 	  

	  	 
			
	 Holder’s
	 	 	  	 
	 Address:
	 	  

	  	 

  
 NOTE: The signature to this
Assignment Form must correspond with the name as it appears on the face of the Warrant, without alteration or enlargement or any change whatever. Officers of corporations and those acting in a fiduciary or other representative capacity should file
proper evidence of authority to assign the foregoing Warrant.