BEFORETHEDEPARTMENTOFTRANSPORTATIONOFFICEOFTHESECRETARYWASHINGTON,DCApplicationofPRIMERAAIRSCANDINAVIAA/SforaForeignAirCarrierPermitpursuantto49U.S.C.§41301andforexemptionauthoritypursuantto49u.s.c.§40109(U.S.-EUScheduledandCharterAirTransportation))))))))))))DocketDOT-OST-2014-0125_____________________________)REPLYOFPRIMERAAIRSCANDINAVIAA/STOANSWEROFSCANDINAVIANAIRLINESYSTEMCommunicationswithrespecttothisdocumentshouldbeaddressedto:August12,2014MarkW.AtwoodCozenO'ConnorTheArmy&NavyClubBuilding1627IStreet,NWSuite1100Washington,DC20006Telephone(202)463-2513E-mail:matwood@cozen.comCounselforPRIMERAAIRSCANDINAVIAA/SBEFORE THE DEPARTMENT

OF TRANSPORTATION OFFICE

OF THE SECRETARY WASHINGTON,

DC Application

of PRIMERA

AIR SCANDINAVIA

A/S for

a Foreign

Air Carrier Permit pursuant

to 49 U.S

. C.

§ 41301 and for exemption authority pursuant

to 49 U.S.C.

§ 40109 (U

. S

. -EU Scheduled

and Charter Air Transportation)

) ) ) ) ) ) ) ) ) ) ) _______________________________)

Docket DOT-OST-2014-0125 REPLY
OF PRIMERA

AIR SCANDINAVIA

A/S TO ANSWER

OF SCANDINAVIAN AIRLINE SYSTEM On August

5, 2014, Scandinavian Airline System ("SAS") filed an answer

to the application

of Primera

Air Scandinavia

A/S **("Primera**

for U.S.

- European Union scheduled

and charter

air transportation

of persons, property
and mail. SAS did not oppose Primera's application

on its merits

. However,
SAS expressed

its fear that Primera intended

to market

its services

in the United States under the trade names "Air Scandinavia"

or "Scandinavia

Air." SAS went

on to document exhaustively

that

it has used the "Scandinavian Airlines" name

in the United States
for many decades,

and asserted
that Primera's

use of such trade names would lead
to confusion

by the public

. It asked the Department

to impose

a condition

on Primera's economic authority
that "the carrier
will not hold out service

to and from the United States

in the name 'Air Scandinavia"

or 'Scandinavia Air

. "'SAS'sconcernscanbereadilydisposedof:Primerahasnevermarketedorinanyway identifieditselfasAirScandinaviaorScandinaviaAir,orinanyotherguisethatcouldconceivablybeconfusedwithSAS.Nordoesitintendtodosointhefuture.Thereisnothinginthecarrier'sapplicationoraccompanyingmaterialsthatprovideanybasisforSAS'sfear.PrimeraispartofthePrimeraTravelGroup,alargeandverysuccessfulcompanythatownstravelagenciesandtouroperatorsinIceland,Sweden,Denmark,NorwayandFinland.Thecarrierhasalwayssoughttoidentifyitselfwiththisbrand,whichiswellknowninScandinavia.Theattachedexhibitsdocumentitsuseofthisidentityinallofitsbrandingandpromotion.ExhibitAshowsthe"PrimeraAir"andwww.primeraair.comlogos,whichareusedinallaspectsofthecarrier'sholdingout.ExhibitBshowstheuseofthislogoonthecompany'saircraft,allofwhicharepaintedinthisidenticallivery.(PrimerahasnoplanstorepaintitsplanesfortheU.S.service.)ExhibitCisascreen-shotofthecarrier'swebsitehomepage,showingthelogo"PrimeraAir."ExhibitDshowsatypicalpressreleaseannouncingnewdevelopmentsintheservicesof"PrimeraAir."ExhibitEisanexcerptfromaPowerPointpresentationaboutthecarrier:"WelcometoPrimeraAir."Significantly,thesecondpageshows"OneBrandName:PrimeraAir."Jtisalsointerestingtonotethattheoccasionallyusedmottoofthecompanyshowsupatthebottomofthatpage:"TheNordic[not'Scandinavian')WayofFlying."Innoneofthesematerialsistheword"Scandinavia"evenused.ItisthusevidentthattheresponseofSASisastrangeandtotallyunwarrantedoverreaction.Although Primera,

as stated, has no intention

of using any branding
that could
be confused

with that
of SAS,

it does object

to the requested imposition

of special conditions

on its foreign

air carrier permit and exemption authority

. As has been demonstrated,

there

is no need for any restrictions

in order

to avoid public confusion. The Department
might

as well also forbid Primera

to hold itself out as "United"

or "Aiitalia."

It just isn't going

to happen. While SAS cites several CAB and DOT cases

in which use of a trade name was forbidden

on the basis

of its similarity

to an existing airline name,

1 there have been
no cases where the CAB
or Department denied

or conditioned authority

on the basis

of the speculative

use of
a name that had never even been suggested.

It would single out Primera

for discriminatory treatment

to grant SAS's request under these circumstances. ACCORDINGLY,
Primera

Air requests
that the Department proceed

to grant

its permit and exemption authority, without any unnecessary restrictions

or conditions. Dated

: August

12, 2014
Respectfully submitted, **~L~{!LcJ** Mark

W

. Atwood Cozen O'Connor The Army

& Navy Club Building 1627

I Street, NW Washington,

DC 20006 Telephone (202) 463-2513 E-mail: matw

o od@cozen

. com Counsel

for PRIMERA

AIR SCANDINAVIA

A/S t E.g

.
" Nantucket Shuttle"

v "Nantucket Shuttle," Order 2006-6-36; "Atlantic Express

, Inc

." v. " Atlantic Express Airline Corp

. ," Order 93-1-51

; "Orion International Airlines,

Inc

." v

.
" Orion Air," Order 82-11-6

; **Air** Pacific Airlines"

v

. - Air Pacific Limited,"

O rd er 83-5-38

.::I. 0 u 0:: - - - · - :s **~** .-

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Exhibit

E u 0 a: **~** w :I: ... A :r 0 u a: < < a: .... ::- a:: Q.

# Working in many countries.

One Brand Name :



# ::;A

\'IVI\'1 

# PRI 1 

# -IERAAIR COM 

# > THE NORDIC WAY OF FLYING 

# r

**-~** 

# I Primera Air 

# I Mother General 

# c:::::!> ' Administration

I_ 

# Company

Location : Iceland 

# I Commercial Agreements 

# J

Primera Air Scandinavia
Iceland Branch

Location : Iceland 

# 1 Finance Commercial IT,HR

1 

# OCC, Flight Dispatch

Ground Operation Scheduling, Crewing, Travel E ngineering, Coordination


# Primera Air

**Scandinavia~**

**!** Accountable Manager Quality 

# A 0 

# c h 0 

# Ide r flight Operation 

# Location : Denmark Maintenance Training, HR, Safety 

# ® Primera AirCERTIFICATE

OF SERVICE I hereby certify that

I have this date served

a copy

of the foregoing Reply

of Primera

Air Scandinavia

A/S by electronic
mail upon the following

: SAS

: ABX Air and Air Transport

lnt'l: Alaska Airlines

: American Airlines: Amerijet
lnt'l: Atlas Air

: Delta Air Lines

: Envoy Air: Federal Express: Florida West lnt'l: JetBiue Airways: Kalitta
Air

: Polar

A

i r Cargo

: Southern

Air

: Spirit Airlines

: Sun Country Airlines

: United Airlines

: UPS

: FAA

: Dated

: August

12

, 2014 mgoldman@sgbdc.com rsilverberg@sgbdc.com marshall

. sinick@squiresanders.com edward

. sauer@squiresanders

. com howard

. kass@aa

. com robert

. w

i rick@aa

. com jcanny@amerijet.

com rpommer@atlasair

. com sascha

. vanderbellen@delta

. com francis

. heil@aa

. com nssparks@fedex.

com cefelts@fedex.com marshall.sinick@sq uiresanders.

com jhill@cooley

. com psanderlin@kalittaair

. com kevin

. montgomery@polaraircargo

. com agoerlich@ggh-airlaw.

com jyoung@yklaw.com thomas

. ting@suncountry

. com gmurphy@crowell.com dan

. weiss@united

. com steve

. morrissey@un

ited

. com anita

. mosner@hklaw

. com john

. s

. duncan@faa.gov Kenneth

C

. Hines