***
    
    Certain confidential information contained in this document, marked by brackets, has been omitted and filed with the Securities and Exchange Commission pursuant to Rule 24b-2 of the Securities Exchange Act of 1934, as amended.




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TABLE OF CONTENTS
 PageARTICLE I 
DEFINITIONSSection 1.01.
    
    Certain Defined Terms
    
    
    1Section 1.02.
    
    Definitions
    
    
    10Section 1.03.
    
    Interpretation and Rules of Construction
    
    
    11ARTICLE II 
PURCHASE AND SALESection 2.01.
    
    Purchase and Sale of the Shares and the Business Assets; Liabilities Assumed
    
    
    12Section 2.02.
    
    Consideration
    
    
    12Section 2.03.
    
    Closing
    
    
    12Section 2.04.
    
    Closing Deliveries by the Seller
    
    
    12Section 2.05.
    
    Closing Deliveries by the Purchaser
    
    
    13ARTICLE III 
REPRESENTATIONS AND WARRANTIES OF THE SELLERSection 3.01.
    
    Organization, Authority and Qualification of the Seller
    
    
    14Section 3.02.
    
    Organization, Authority and Qualification of the Companies
    
    
    15Section 3.03.
    
    Subsidiaries and Group Companies
    
    
    15Section 3.04.
    
    Capitalization
    
    
    16Section 3.05.
    
    Corporate Books and Records
    
    
    17Section 3.06.
    
    No Conflict
    
    
    17Section 3.07.
    
    Governmental Consents and Approvals
    
    
    17Section 3.08.
    
    Seller SEC Documents
    
    
    17Section 3.09.
    
    Financial Information; Books and Records
    
    
    18Section 3.10.
    
    Absence of Undisclosed Liabilities
    
    
    18Section 3.11.
    
    Conduct in the Ordinary Course; Absence of Certain Changes, Events and Conditions
    
    
    19Section 3.12.
    
    Litigation
    
    
    19Section 3.13.
    
    Compliance with Laws; Permits
    
    
    19Section 3.14.
    
    Material Contracts
    
    
    20Section 3.15.
    
    Intellectual Property
    
    
    21Section 3.16.
    
    Real Property; Assets
    
    
    22Section 3.17.
    
    Employee Benefit Matters
    
    
    23Section 3.18.
    
    Labor Matters
    
    
    25Section 3.19.
    
    Certain Interests
    
    
    25Section 3.20.
    
    Taxes
    
    
    26Section 3.21.
    
    Insurance
    
    
    26Section 3.22.
    
    Certain Business Practices
    
    
    27Section 3.23.
    
    Dividends and Distributions
    
    
    27Section 3.24.
    
    Structure Agreements
    
    
    27Section 3.25.
    
    No State-Owned Assets
    
    
    28
 -i-




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TABLE OF CONTENTS
 PageSection 3.26.
    
    Solvency
    
    
    28Section 3.27.
    
    Brokers
    
    
    28Section 3.28.
    
    No Other Representations and Warranties
    
    
    28ARTICLE IV 
REPRESENTATIONS AND WARRANTIES OF THE PURCHASERSection 4.01.
    
    Organization and Authority of the Purchaser
    
    
    29Section 4.02.
    
    Purchaser Subsidiaries
    
    
    30Section 4.03.
    
    Capitalization
    
    
    30Section 4.04.
    
    Corporate Books and Records
    
    
    30Section 4.05.
    
    No Conflict
    
    
    30Section 4.06.
    
    Governmental Consents and Approvals
    
    
    31Section 4.07.
    
    Purchaser SEC Documents
    
    
    31Section 4.08.
    
    Financial Information; Books and Records
    
    
    31Section 4.09.
    
    Absence of Undisclosed Liabilities
    
    
    32Section 4.10.
    
    Conduct in the Ordinary Course; Absence of Certain Changes, Events and Conditions
    
    
    32Section 4.11.
    
    Litigation
    
    
    32Section 4.12.
    
    Compliance with Laws; Permits
    
    
    33Section 4.13.
    
    Material Contracts
    
    
    33Section 4.14.
    
    Intellectual Property
    
    
    34Section 4.15.
    
    Real Property; Assets
    
    
    35Section 4.16.
    
    Employee Benefit Matters
    
    
    36Section 4.17.
    
    Labor Matters
    
    
    37Section 4.18.
    
    Tax
    
    
    38Section 4.19.
    
    Insurance
    
    
    38Section 4.20.
    
    Certain Business Practices
    
    
    38Section 4.21.
    
    Amendment to Purchaser Rights Plan
    
    
    39Section 4.22.
    
    No State-Owned Assets
    
    
    39Section 4.23.
    
    Brokers
    
    
    39Section 4.24.
    
    No Other Representations and Warranties
    
    
    39ARTICLE V 
ADDITIONAL AGREEMENTSSection 5.01.
    
    Conduct of Business of the Seller Prior to the Closing
    
    
    40Section 5.02.
    
    Conduct of Business of the Purchaser Prior to Closing
    
    
    42Section 5.03.
    
    Access to Information
    
    
    43Section 5.04.
    
    Confidentiality
    
    
    44Section 5.05.
    
    Regulatory and Other Authorizations; Notices and Consents
    
    
    45Section 5.06.
    
    No Solicitation or Negotiation
    
    
    46Section 5.07.
    
    Company Marks
    
    
    46Section 5.08.
    
    Lock-up Agreement
    
    
    48Section 5.09.
    
    Public Announcements
    
    
    48
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TABLE OF CONTENTS
 PageSection 5.10.
    
    Restricted Share Plan
    
    
    48Section 5.11.
    
    Tax Matters
    
    
    48Section 5.12.
    
    Board of Directors of the Purchaser
    
    
    49Section 5.13.
    
    Transfer of Business Assets
    
    
    49Section 5.14.
    
    Transfer of Structure Agreement Shareholders; Related Costs
    
    
    50Section 5.15.
    
    Nasdaq Matters
    
    
    50Section 5.16.
    
    Registration of Purchaser Shares
    
    
    51Section 5.17.
    
    Seller Shareholder Litigation
    
    
    54Section 5.18.
    
    Non-Competition
    
    
    55Section 5.19.
    
    Solvency Opinion
    
    
    55Section 5.20.
    
    Seller Distribution
    
    
    56Section 5.21.
    
    Seller Financial Statements
    
    
    56Section 5.22.
    
    Trademark License
    
    
    56Section 5.23.
    
    Continuity of Employee Policies
    
    
    56Section 5.24.
    
    Further Action
    
    
    56ARTICLE VI 
CONDITIONS TO CLOSINGSection 6.01.
    
    Conditions to Obligations of the Seller
    
    
    57Section 6.02.
    
    Conditions to Obligations of the Purchaser
    
    
    58ARTICLE VII 
TERMINATIONSection 7.01.
    
    Termination
    
    
    59Section 7.02.
    
    Liquidated Damages
    
    
    60Section 7.03.
    
    Effect of Termination
    
    
    60Section 7.04.
    
    No Survival of Representations and Warranties
    
    
    60ARTICLE VIII 
GENERAL PROVISIONSSection 8.01.
    
    Expenses
    
    
    60Section 8.02.
    
    Notices
    
    
    60Section 8.03.
    
    Severability
    
    
    62Section 8.04.
    
    Entire Agreement
    
    
    62Section 8.05.
    
    Assignment
    
    
    62Section 8.06.
    
    Amendment
    
    
    62Section 8.07.
    
    Waiver
    
    
    62Section 8.08.
    
    No Third Party Beneficiaries
    
    
    62Section 8.09.
    
    Specific Performance
    
    
    63Section 8.10.
    
    Governing Law
    
    
    63Section 8.11.
    
    Waiver of Jury Trial
    
    
    63Section 8.12.
    
    Currency
    
    
    63Section 8.13.
    
    Counterparts
    
    
    64
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TABLE OF CONTENTS
 PageEXHIBITS5.08 Lock-up AgreementSCHEDULES1 Group Companies2 Purchasers Knowledge3 Sellers Knowledge4 Subsidiaries
 iv




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Seller Purchaser Parties
 FMC
Shares FMC
 TMHL Shares TMHL
 IAL
Shares Shares IAL Companies
      Certain Defined Terms
 Action
 Affiliate
 Agreement this Agreement




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Ancillary Agreements
 Anti-Monopoly Law
 Applicable Securities Law
 Assets
 Balance Sheet
 Business provided however
 Business Assets
 2




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provided however
 Business Day
 Claims
 Code
 Company Intellectual Property
 Company IP Agreements
 control controlled by under common control
with
 Conveyance Taxes
 Encumbrance
 3




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Exchange Act
 Excluded Businesses
 GAAP
 Governmental Authority
 Governmental Order
 Group Companies
 Indebtedness
 Independent Valuation Firm
 Intellectual Property
 4




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Internet Business
 Law
 Liabilities
 Licensed Intellectual Property
 Mobile Business
 Movie Theater Business
 Permitted Encumbrances
 5




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Person
 PRC
 Pre-Closing Taxes
    Purchaser Intellectual Property
 Purchaser IP Agreements
 6




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Purchaser Licensed Intellectual Property
 Purchaser Material Adverse Effect provided however
 Purchaser Notes
 Purchaser Rights
 Purchaser Rights Plan
 7




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Purchasers Knowledge
 Purchaser Shares
 Purchaser Subsidiaries
 Retained Cash
 Seller ADSs
 Seller Material Adverse Effect provided however,
 8




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Seller Shareholder Litigation
 Sellers Knowledge
 Solvent Solvency
 Straddle Period
 Subsidiaries provided however
 Tax Returns
 Taxes
 9




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Traditional Billboard Business
 Definitions
 Defined Term
    
    Location of DefinitionBusiness
    
    RecitalsClosing
    
    2.03Confidentiality Agreement
    
    5.03(b)Competing Business
    
    5.18Consideration
    
    2.02ERISA
    
    3.18(d)FMC
    
    RecitalsFMC Shares
    
    RecitalsIAL
    
    RecitalsIAL Shares
    
    RecitalsInitial Structure Agreements
    
    5.14(a)Judgment and Fees
    
    5.17Structure Agreements
    
    3.25Lock-up Agreement
    
    5.08Material Seller Contracts
    
    3.15Material Purchaser Contracts
    
    4.13Parties
    
    RecitalsPermits
    
    3.13(ii)Purchaser
    
    RecitalsPurchaser Disclosure Schedule
    
    PreamblePurchaser Financial Statements
    
    4.07Purchaser Interim Financial Statements
    
    4.07Purchaser Plans
    
    4.16(a)Representatives
    
    5.03(a)Restricted Period
    
    5.18Restricted Share Units
    
    4.02Second Structure Agreements
    
    5.14(a)SEC
    
    PreambleSecurities Act
    
    3.08(i)Seller
    
    RecitalsSeller Designated Directors
    
    5.17Seller Plans
    
    3.18(a)Seller Disclosure Schedule
    
    PreambleSeller Financial Statements
    
    3.09(a)Seller Interim Financial Statements
    
    3.09(a)
 10




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Defined Term
    
    Location of DefinitionSeller SEC Documents
    
    PreambleShares
    
    RecitalsInitial Structure Agreements
    
    5.14(a)Structure Agreements
    
    3.25Violation
    
    5.16(j)
 Interpretation and Rules of Construction
          11




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Purchase and Sale of the Shares and the Business Assets; Liabilities Assumed
  Consideration Consideration Appraisal Firm
 Closing Closing th
 Closing Deliveries by the Seller
   12




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Closing Deliveries by the Purchaser
     13




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Seller
Disclosure Schedule SEC Seller SEC Documents
 Organization, Authority and Qualification of the Seller
 14




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Organization, Authority and Qualification of the Companies
 Subsidiaries and Group Companies
    15




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Capitalization
 
 16




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Corporate Books and Records
 No Conflict
 Governmental Consents and Approvals
 Seller SEC Documents
 17




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##### 



Securities Act
 Financial Information; Books and Records Seller Financial Statements Seller Interim Financial Statements Business Financial
Statements
 Internal Controls
 Absence of Undisclosed Liabilities
 18




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Conduct in the Ordinary Course; Absence of Certain Changes, Events and
Conditions
 Litigation
 Compliance with Laws; Permits Permits
 19




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Material Contracts Material Seller Contracts
          20




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Intellectual Property
  21




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Real Property; Assets
 22




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Employee Benefit Matters Plans and Documents Seller Plans
 23




---



##### 



Compliance
 Absence of Certain Liabilities ERISA
 Plan Contributions and Funding
 Acceleration and Vesting
 24




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##### 



Labor Matters
   Certain Interests
  provided however
 25




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Taxes
   Insurance
 26




---



##### 



Certain Business Practices
 Dividends and Distributions
  Structure Agreements Structure
Agreements
 27




---



##### 



No State-Owned Assets
 Solvency
 Brokers Credit
Suisse
 No Other Representations and Warranties
 28




---



##### 



Purchaser
Disclosure Schedule Purchaser SEC
Documents
 Organization and Authority of the Purchaser
 29




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##### 



Purchaser Subsidiaries
 Capitalization Purchaser
Options Restricted Share Units
 Corporate Books and Records
 No Conflict
 30




---



##### 



Governmental Consents and Approvals
 Purchaser SEC Documents
 Financial Information; Books and Records Purchaser Financial Statements Purchaser Interim Financial Statements
 31




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##### 



Absence of Undisclosed Liabilities
 Conduct in the Ordinary Course; Absence of Certain Changes, Events and
Conditions
 Litigation
 32




---



##### 



Compliance with Laws; Permits
 Material Contracts Material Purchaser Contracts
        33




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##### 



Intellectual Property
  34




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Real Property; Assets
   35




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##### 



Employee Benefit Matters Plans and Documents Purchaser Plans
 Compliance
 Absence of Certain Liabilities
 36




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##### 



Plan Contributions and Funding
 Acceleration and Vesting
 Labor Matters
   37




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##### 



Tax
   Insurance
 Certain Business Practices
 38




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##### 



Amendment to Purchaser Rights Plan
 No State-Owned Assets
 Brokers
 No Other Representations and Warranties
 39




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##### 



Conduct of Business of the Seller Prior to the Closing
   provided however
  provided
 40




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##### 



however
  [***] [***]
   provided however
 41




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##### 



provided however
 Conduct of Business of the Purchaser Prior to Closing
  42




---



##### 



Access to Information Representatives
 Confidentiality Agreement
  43




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##### 



Confidentiality
 44




---



##### 



provided however
 Regulatory and Other Authorizations; Notices and Consents Governmental Antitrust Entity
   45




---



##### 



No Solicitation or Negotiation
 Company Marks Company Marks Corporate Name
  46




---



##### 



Transition Period Existing Stock
  provided however
 47




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Lock-up Agreement Lock-up Agreement
 Public Announcements
 Restricted Share Plan [***] Restricted Share Plan Key Employees
 Tax Matters
 
 
 ***
    
    Confidential Treatment Requested 48




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##### 



Business Taxes
 [***]
    Board of Directors of the Purchaser
 Transfer of Business Assets
 
 ***
    
    Confidential Treatment Requested 49




---



##### 



Transfer of Structure Agreement Shareholders; Related Costs Purchaser
Structure Agreements Initial Structure Agreement Transfers
 Second Structure
Agreement Transfers
  Nasdaq Matters
  50




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Registration of Purchaser Shares Registration Registration Statement
 Amendments
 Prospectus Prospectus
 Issuer Free Writing Prospectus
 Rule 425 Communications Rule 425 Communications
 Consent Rights
 51




---



##### 



Notice
 Share Registrar
 Fees and Expenses
 Indemnification and Contribution Violation
 52




---



##### 



provided however Seller Information
 provided however
 53




---



##### 



provided however
   Seller Shareholder Litigation Judgment and Fees
 54




---



##### 



[***] provided however plus minus minus provided, further
 Non-Competition [***] Restricted Period Competing Business
  Solvency Opinion Solvency
Opinion
 
 ***
    
    Confidential Treatment Requested 55




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##### 



Seller Distribution
 Seller Financial Statements
 Trademark License TM License Agreement
 Continuity of Employee Policies [***] Company Employee
 Further Action
 
 ***
    
    Confidential Treatment Requested 56




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Conditions to Obligations of the Seller
 Representations, Warranties and Covenants
 Anti-Monopoly Law
 No Legal Prohibition, etc
 Distribution
 Solvency Opinion
 57




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Listing of Shares
 Effectiveness; No Stop Order
 No Purchaser Material Adverse Effect
 Conditions to Obligations of the Purchaser
 Representations, Warranties and Covenants
 Anti-Monopoly Law
 58




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No Legal Prohibition, etc
 Distribution
 Solvency Opinion
 Key Employees [***] [***] [***] [***]
 No Seller Material Adverse Effect
   Termination
  [***] Long Stop Date provided however provided further, [***] [***]
 
 ***
    
    Confidential Treatment Requested 59




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[***]
 Liquidated Damages
 Effect of Termination
 No Survival of Representations and Warranties
   Expenses
 Notices
 (a)
    
    if to the Seller:
 
 ***
    
    Confidential Treatment Requested 60




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Focus Media Holding Limited
28-30/Floor
Zhao Feng World Trade Building
369 Jiangsu Road
Shanghai, 200050 PRC
Attention: Jason Nanchun Jiang, Chairman
Fax: +86 (21) 5240 0228with a copy to:Simpson Thacher & Bartlett LLP
35/Floor, ICBC Tower
3 Garden Road
Central, Hong Kong
Attention: Chris Lin
Fax: +852 2869 7694and to:Simpson Thacher & Bartlett LLP
3119 China World Tower One
1 Jianguomenwai Avenue
Beijing 100004, China
Attention: Douglas Markel
Fax: +86-10-5965-2988(b)
    
    if to the Purchaser:20/F Beijing Ideal International Plaza
No. 58 Northwest 4th Ring Road
Haidian District, Beijing,
100080, Peoples Republic of ChinaFacsimile: (8610)-82607167
Attention: Chief Executive Officerwith a copy to:Shearman & Sterling LLP
12th Floor East Tower, Twin Towers
B-12 Jianguomenwai Dajie
Beijing, 100022 China
Attention: Lee Edwards
Fax: (8610) 6563-6000and to:
 61




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Shearman & Sterling LLP
12th Floor, Gloucester Tower, The Landmark
15 Queens Road Central
Central, Hong Kong
Fax: Gregory Puff
Attention: (852) 2978-8099
 Severability
 Entire Agreement
 Assignment
 Amendment
 Waiver
 No Third Party Beneficiaries
 62




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##### 



Specific Performance provided however
 Governing Law
 Waiver of Jury Trial
 Currency
 63




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Counterparts
 [remainder of page intentionally blank]
 64




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FOCUS MEDIA HOLDING LIMITEDBy:
    /s/ Jason Nanchun JiangName:
    Jason Nanchun JiangTitle:
    Chairman of the BoardSINA CORPORATIONBy:
    /s/ Charles ChaoName:
    Charles ChaoTitle:
    Chief Executive Officer 65