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                          Non-Recourse Promissory Note


$75,013                                                           May 17, 1999


            FOR VALUE RECEIVED, Hugh Davis (the "Maker"), hereby promises to pay
to GREENFIELD ONLINE, INC. (the "Payee"), the principal amount of Seventy Five
Thousand Thirteen Dollars ($75,013) on May 17, 2004 (the "Maturity Date"), in
such coin or currency of the United States of America as at the time of payment
shall be legal tender therein for the payment of public and private debts, and
to pay interest on the unpaid principal amount from time to time outstanding
hereunder at the rate of 5.3% per annum, compounded annually based on a year of
360 days. Such interest shall be payable together with principal, when and as
paid, with the final payment of interest to be payable together with all
outstanding principal hereunder on the Maturity Date. In addition, the Maker
promises to pay additional interest at 7.3% per annum on any overdue principal
and (to the extent permitted by law) on any overdue interest, from the due date
thereof until the obligation of the Maker with respect to the payment thereof
shall be discharged.

            The Maker may, at his sole option, at any time and from time to time
prepay this Note, without penalty, in whole or in part, together with interest
on the principal amount so prepaid to the date of such prepayment.

            The Maker shall make a mandatory prepayment (each, a "Mandatory
Prepayment") in an amount equal to 100% of any and all dividends, distributions
and other payments (including the proceeds of any sale, transfer or other
disposition) paid on or with respect to the Pledged Collateral securing this
Note pursuant to the Pledge Agreement dated as of the date hereof between the
Maker and the Payee (as amended, the "Pledge Agreement"). Each such Mandatory
Prepayment shall be due and payable immediately upon receipt thereof by the
Maker and shall be applied first to interest on this Note accrued and unpaid as
of the date of the Mandatory Prepayment and then to the principal amount of this
Note then outstanding.

            The Payee shall be entitled to the rights and security granted by
the Maker to the Payee pursuant to the Pledge Agreement.

            Payment of both the principal of and interest on this Note shall be
made by check mailed to such office as the holder of this Note shall designate
in writing to the Maker.

            Should the principal of or interest on this Note become due and
payable on other than a business day, the maturity thereof shall be extended to
the next succeeding business day, and interest shall be payable thereon at the
rate per annum herein specified during such extension. The term "business day"
shall mean any day that is not a Saturday, Sunday or legal holiday in the State
of New York.


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            In case of the occurrence of any of the following events (each, an
"Event of Default"):

                  (i)   default shall be made in the payment of principal of or
         interest on this Note, when and as the same shall become due and
         payable, whether at the due date, pursuant to a Mandatory Prepayment or
         by acceleration hereof or otherwise;

                  (ii)  the Maker shall (A) apply for or consent to the
         appointment of a receiver, trustee or liquidator, (B) admit in writing
         his inability to pay his debts as they mature, (C) make a general
         assignment for the benefit of creditors, (D) be adjudicated a bankrupt
         or insolvent, (E) file a voluntary petition, or have filed against him
         a petition, in bankruptcy or petition or answer seeking a
         reorganization or an arrangement with his creditors, or (F) take
         advantage of any bankruptcy, reorganization, insolvency, readjustment
         of debt, dissolution or liquidation law or statute or file an answer
         admitting the material allegations of a petition filed against him in
         any proceeding under any such law;

                  (iii) an order, judgment or decree shall be entered, without
         the application, approval or consent of the Maker, by any court of
         competent jurisdiction, approving a petition seeking reorganization of
         the Maker, or appointing a receiver, trustee or liquidator for the
         Maker;

                  (iv)  the Maker shall become or be in default under the
         provisions of (A) this Note, (B) the Pledge Agreement or the Employment
         Agreement dated as of the date hereof, between the Maker and the Payee,
         in each case as the same may hereafter be amended and in effect from
         time to time, or (C) any other material agreement between the Maker and
         the Payee or any of its affiliates or between the Maker and the holder
         hereof or any of its affiliates (which default under such other
         material agreement is not cured within 10 days from the date of notice
         hereof to the Maker); or

                  (v)   the Maker shall experience a termination of employment
         with the Payee for any reason or shall die;

then, (1) in the case of clauses (i), (iv) and (v) of this Note, the holder of
this Note may, upon written notice to the Maker or his estate or executor,
declare this Note to be forthwith due and payable, whereupon this Note shall
become forthwith due and payable, both as to principal and interest, without
presentment, demand, protest, or other notice of any kind, all of which are
hereby expressly waived, and (2) in the case of clauses (ii) and (iii) of this
Note, this Note shall forthwith become due and payable both as to principal and
interest, automatically without any action on the part of the holder hereof and
without presentment, demand, protest, or other notice of any kind, all of which
are hereby expressly waived.

            The Payee hereby acknowledges and agrees that the Payee's sole
recourse against the Maker shall be limited to the Pledged Collateral (as
defined in the Pledge Agreement).

            The provisions hereof shall be binding upon and inure to the benefit
of the holder of this Note and its successors and assigns. This Note may not be
assigned or transferred by the Maker.


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            The Maker agrees to pay all costs of collection, including
reasonable attorneys' fees, incurred by the holder of this Note in collecting or
enforcing this Note, whether in connection with a reorganization, bankruptcy or
other similar proceeding or upon default.




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            This Note shall be governed by the laws of the State of New York
applicable to contracts made and to be performed therein.




                                                           /s/
                                             -----------------------------------
                                                        Hugh Davis

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