Application of 

PRIMERA AIR SCANDINAVIA A/S 

for a Foreign Air Carrier Permit 

pursuant to 49 U.S.C. § 41301 and for 

exemption authority pursuant to 

49 u.s.c. § 40109 

(U.S.-EU Scheduled and Charter 

Air Transportation) 

) ) ) ) ) 

) ) 

) ) ) 

Docket DOT-OST-2014-0125 

_____________________________) 

REPLY OF PRIMERA AIR SCANDINAVIA A/S 

TO ANSWER OF SCANDINAVIAN AIRLINE SYSTEM 

Communications with respect to this document should be addressed to: 

August 12, 2014 

Mark W. Atwood 

Cozen O'Connor 

The Army & Navy Club Building 

1627 I Street, NW 

Suite 1100 

Washington, DC 20006 

Telephone (202) 463-2513 

E-mail: matwood@cozen.com 

Counsel for 

PRIMERA AIR SCANDINAVIA A/S 
PRIMERA AIR SCANDINAVIA A/S 

for a Foreign Air Carrier Permit 

pursuant to 49 U.S.C. § 41301 and for 

exemption authority pursuant to 

49 U.S.C. § 40109 

(U.S.-EU Scheduled and Charter 

Air Transportation) 

) 

) 

) 

) 

) 

) 

) 

) 

) _______________________________) 

Docket DOT-OST-2014-0125 

REPLY OF PRIMERA AIR SCANDINAVIA A/S 

TO ANSWER OF SCANDINAVIAN AIRLINE SYSTEM 

On August 5, 2014, Scandinavian Airline System ("SAS") filed an answer to the 

application of Primera Air Scandinavia A/S ("Primera for U.S. - European Union 

scheduled and charter air transportation of persons, property and mail. SAS did not 

oppose Primera's application on its merits. However, SAS expressed its fear that 

Primera intended to market its services in the United States under the trade names "Air 

Scandinavia" or "Scandinavia Air." 

SAS went on to document exhaustively that it has used the "Scandinavian 

Airlines" name in the United States for many decades, and asserted that Primera's use 

of such trade names would lead to confusion by the public. It asked the Department to 

impose a condition on Primera's economic authority that "the carrier will not hold out 

service to and from the United States in the name 'Air Scandinavia" or 'Scandinavia 

Air."' 
basis for SAS's fear. 

Primera is part of the Primera Travel Group, a large and very successful 

company that owns travel agencies and tour operators in Iceland, Sweden, Denmark, 

Norway and Finland. The carrier has always sought to identify itself with this brand, 

which is well known in Scandinavia. The attached exhibits document its use of this 

identity in all of its branding and promotion. Exhibit A shows the "Primera Air" and 

www.primeraair.com logos, which are used in all aspects of the carrier's holding out. 

Exhibit B shows the use of this logo on the company's aircraft, all of which are painted 

in this identical livery. (Primera has no plans to repaint its planes for the U.S. service.) 

Exhibit C is a screen-shot of the carrier's website home page, showing the logo 

"Primera Air." Exhibit D shows a typical press release announcing new developments in 

the services of "Primera Air." Exhibit E is an excerpt from a Power Point presentation 

about the carrier: "Welcome to Primera Air." Significantly, the second page shows "One 

Brand Name: Primera Air." Jt is also interesting to note that the occasionally used motto 

of the company shows up at the bottom of that page: "The Nordic [not 'Scandinavian') 

Way of Flying." 

In none of these materials is the word "Scandinavia" even used. It is thus evident 

that the response of SAS is a strange and totally unwarranted overreaction. 
The Department might as well also forbid Primera to hold itself out as "United" or 

"Aiitalia." It just isn't going to happen. 

While SAS cites several CAB and DOT cases in which use of a trade name was 

forbidden on the basis of its similarity to an existing airline name,1 there have been no 

cases where the CAB or Department denied or conditioned authority on the basis of the 

speculative use of a name that had never even been suggested. It would single out 

Primera for discriminatory treatment to grant SAS's request under these circumstances. 

ACCORDINGLY, Primera Air requests that the Department proceed to grant its 

permit and exemption authority, without any unnecessary restrictions or conditions. 

Dated: August 12, 2014 

Respectfully submitted, 

~L~{!LcJ 

Mark W. Atwood 

Cozen O'Connor 

The Army & Navy Club Building 

1627 I Street, NW 

Washington, DC 20006 

Telephone (202) 463-2513 

E-mail: matwood@cozen.com 

Counsel for 

PRIMERA AIR SCANDINAVIA A/S 

t E.g. "Nantucket Shuttle" v "Nantucket Shuttle," Order 2006-6-36; "Atlantic Express, Inc." v. 

"Atlantic Express Airline Corp.," Order 93-1-51 ; "Orion International Airlines, Inc." v. "Orion Air," 

Order 82-11-6; Air Pacific Airlines" v. -Air Pacific Limited," Order 83-5-38. 
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IS - 1 1 Aplil 201 3 - Primern Air is delighted Ia announce lhe soleclion of Bluebox Ai in llighl 

onlertainmonl sysloms tor deploymenl across lho expanding lleel With unils enlering servrco on seven aircmn 

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content os woll ilS a rillngo of othor rnovia, TV, audio, oMiilgS and gaming content on the iPadThordur Bjarnason, VP of Commercial at Primera Air is delighted to bo altering Bluobo• AI. "Primora Air is 

growing mpidly and we are committed lo providing our passengers with a superior lnllighl entertainment 

experience. Bluebox AI is a great fit for our particular noods given il supports a wide range of content and 

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David Brown, jo1nt Managing Director ol Bluebox, welcomes lhe oppor1uni1y to work wilh Primera Air, "The 

passenger experience is very imporlnnt to Primera Air and we are dolighled !hal Bluobox Ai has been soleclod to 

moot this demand in the IFE cntogory. Tho Primer.:. ACr 1onrn oro very forward thinking and woro very 

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About Bluobo• Avionics 

Btuobox Avionics specialises in tho provision of portable IFE solutions to tho mrhno soc lor Ulrlis1ng tho latest 

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technology such as tho iPod with soltwnro and ancrllary components to onsuro the class toad1ng rn-lhgltl 

ontertainmenl solution. Tho Bluebox soltwnro solution hns boon approved by Hollywood mov1o slud1os lor tho 

delivery ol early window content allowing airlines Ia otter passengers tho latest movios ahead ol OVD rolonso ns 

wen as wido mngo ol other vidoo, aud1o, rending and gnming conlonl Blucbo• Avionics is backed by conlenl 

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global support network that includes lncililios in lhe US. Europe, Middlo Ensl, Asin and AuslrnLa. 

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Location : Iceland 

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Primera Air Scandinavia 

Iceland Branch 

Location : Iceland 

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OCC, Flight Dispatch 

Ground Operation 

Scheduling, Crewing, 

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Engineering, 

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Primera Air Scandinavia~! Accountable Manager 

Quality A 0 c h 0 Ide r flight Operation 

Location : Denmark 

Maintenance 

Training, HR, Safety 

® Primera Air 
SAS: 

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Dated: August 12, 2014 

mgoldman@sgbdc.com 

rsilverberg@sgbdc.com 

marshall.sinick@squiresanders.com 

edward.sauer@squiresanders.com 

howard.kass@aa.com 

robert. wirick@aa. com 

jcanny@amerijet. com 

rpommer@atlasair.com 

sascha. vanderbellen@delta .com 

francis. heil@aa .com 

nssparks@fedex. com 

cefelts@fedex.com 

marshall.sinick@sq uiresanders. com 

jhill@cooley.com 

psanderlin@kalittaair.com 

kevin. montgomery@polaraircargo. com 

agoerlich@ggh-airlaw. com 

jyoung@yklaw.com 

thomas.ting@suncountry.com 

gmurphy@crowell.com 

dan.weiss@united.com 

steve. morrissey@un ited .com 

anita.mosner@hklaw.com 

john.s.duncan@faa.gov 

Kenneth C. Hines