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Exhibit 10.127
 
 ASSET TRANSFER AGREEMENT
 
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ASSET TRANSFER AGREEMENT
 ASSET TRANSFER AGREEMENT Agreement
 (1)
    
    Shanghai MSN Advertisement Co., Ltd.(Seller)Address: Floor 28, No.369, Jiangsu Road, Changning District, Shanghai;(2)
    
    New Allyes Information Technology (Shanghai) Co., Ltd.(Buyer)Address: Room 222301-639, No.14 Building, Pudong Software Park, No.498 Guoshoujing Road,
Zhangjiang High-Tech Park, Shanghai;(3)
    
    Suyang ZhangID card No.: 310107581124243(4)
    
    Hailong ZhuID card No.: 110108680408041(Suyang Zhang and Hailong Zhu Shall be referred to as Shareholders of Seller)
 WHEREAS:
  THEREFORE,
 1. Definition
 1.1
    
    Unless otherwise stipulated in the provisions or in the context of this Agreement, the
following terms shall bear the meaning as follows:Transfer Assets shall mean the Sellers fixed assets and intellectual property
listed in Appendix II, but excluding Exclusive Assets.Closingshall mean the completion of the sell and purchase of the Transfer Assets
pursuant to the Article 4;Closing Dateshall mean the date of Closing;Shareholdershall mean all the registered shareholders of the Seller, i.e.
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Suyang Zhang and Hailong Zhu;Restriction of Rightsshall mean all the pledge, mortgage, lien, security rights,
preemption, option or any other restriction of rights or third party rights or
any claim of rights (except for (i) lien raised or result from the repair or
other similar situation during the ordinary course of business, and (ii) general
ownership appointment and ownership reservation clause reached during the
ordinary course of business for the purchase of goods);Exclusive Assetsshall mean the fixed assets and intellectual property that shall
not be subject to purchase, the definition of such assets is set forth in
Appendix III;Partiesshall mean the parties to this Agreement and their respective successors or
assignees;PRCshall mean the Peoples Republic of China, for the purpose of
this Agreement, not including Hong Kong, Macao Special Administrative Region and
Taiwan;Warrantshall mean all the representations, warrants and undertakings included or
in relation to the Article 6 and Appendix I; and,RMBshall mean the legal currency of PRC.1.2
    
    The articles and appendix cited in this Agreement shall be the articles and appendix of this
Agreement (unless otherwise stipulated in the context). The context and appendix constitute
the whole Agreement.1.3
    
    The titles of the articles contained herein shall be for convenience only, and shall not
affect the interpretation of the provisions hereof.1.4
    
    If allowed by the context, the wording as of Seller and Buyer shall include the Seller
and Buyers respective successors, authorized representatives and the assignees with their
consent.
 2. Sell of the Transfer Assets
 2.1
    
    Restricted by the provisions of this Agreement, the Seller shall be the legal owner to sell
and cause the Buyer to obtain all the Transfer Assets without any restriction of rights
hereupon.
 2.2
    
    Except for the assets and obligations clearly specified in the Agreement, under this
Agreement, the Buyer shall not be deemed to be transferred of
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3. Consideration
 The Parties understand that the sell and purchase of the Transfer Assets under this
Agreement shall for the interest of the Parties; and the Parties acknowledge that the
consideration, which is full, non-gratuitous and made with good faith, for the
execution and the performance of this Agreement, has been accepted by the Parties.
Based on such understanding, the Parties agree that the consideration payable by the
Buyer under this Agreement shall be RMB 1.00 Yuan; and the Seller undertakes that,
except for the consideration stipulated above, it shall not, by virtue of any other
reason, request the Buyer to pay other consideration in respect of the execution and
the performance of this Agreement.
 4. Closing
 4.1
    
    Upon Closing, the Seller shall:
 4.1.1
    
    Deliver to the Buyer any instruments or similar instruments and/or permission
(if any) in connection with the Transfer Assets to the satisfaction of the Buyer, in
order to the title to the Transfer Assets is duly transferred in the name of the Buyer.4.1.2
    
    Deliver to the Buyer any part of the Transfer Assets which can be actually
delivered.4.1.3
    
    Allow the Buyer to enter into the site where the Transfer Assets are kept to
occupy or move such Transfer Assets.
 5. Obligation of the Seller
 5.1
    
    In case that no breach to the Warrant, the Seller shall undertake:
 5.1.1
    
    any indebtedness, duty and obligation on the Transfer Assets
existing before and on the Closing Date raised by virtue of any restriction of
rights, regardless of such obligation raised before or after the Closing Date;
and5.1.2
    
    any third partys claim or obligation in respect of the Transfer
Assets result from any do or no-to-do by the Seller before or on the Closing Date.
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6. Warrant
 6.1
    
    The Seller hereby represents warrants and undertakes to the Buyer in respect of the
factuality and accuracy of the Warrant.
 6.2
    
    The Seller hereby acknowledges that the Buyer executes this Agreement due to its believing of
the Warrant under this Agreement and the Buyer executes this Agreement based on such Warrant.
 6.3
    
    The Seller hereby warrants that at any time it shall indemnify the Buyer for and against any
loss, damage, interest, cost and expense, under the circumstances that such indemnification
will not restrict any rights of the Buyer or infringe any rights of claim of the Buyer based
on such rights; the above loss, damage, interest, cost and expense include any cost (including
legal cost), expenses or liability in connection with (i) any legal proceedings brought by the
claim filed by the Buyer for the branch of Guarantee or misleading Guarantee by the Seller, or
(ii) any claim, settlement and enforcement of judgment, regardless of the time for the Buyers
suffering of such losses.
 6.4
    
    Each Warrant shall be separately made and independent to each other, unless clear contrarily
stipulated, each Warrant shall not be restricted by other Warrant or any provision of this
Agreement or be deduced from any Warrant or any provision of this Agreement.
 6.6
    
    The interest under this Article can be transferred without restriction in a whole or
partially transferred by the one who enjoys the interest at the time of such transfer.
 6.6
    
    Regardless of the Closing, any Warrant and any provision of this Agreement, which are not
completely performed, shall be remain effective.
 7. Consent of the Shareholders of Seller
  8. Use of Transferred Assets
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9. Breach
 9.1
    
    The Parties agree and confirm that, if any party (hereinafter the Defaulting Party)
breaches substantially any of the provisions herein or omits substantially to perform any of
the obligations hereunder, or fails substantially to perform any of the obligations under this
Agreement, such a breach or omission shall constitute a default under this Agreement
(hereinafter a Default), then any party of the Non-Defaulting Party (Non-Defaulting Party)
shall have the right to require the Defaulting Party to rectify such Default or take remedial
measures within a reasonable period. If the Defaulting Party fails to rectify such Default or
take remedial measures within such reasonable period or within ten (10) days of the other
Partys notifying the Defaulting Party in writing and requiring it to rectify the Default,
then Non-Defaulting Party shall have the right at its own discretion to (1) terminate this
Agreement and require the Defaulting Party to indemnify it for all the damage; or (2) request
mandatory performance of the obligations of the Defaulting Party hereunder and require the
Defaulting Party to indemnify it for all the damage.
 9.2
    
    Notwithstanding any other provisions herein, the validity of this Article shall stand
disregarding the suspension or termination of this Agreement.
 10. Notice
 10.1
    
    Any notice, request, demand and other correspondences made as required by or in accordance
with this Agreement shall be made in writing and delivered to the relevant Party.
 10.2
    
    The abovementioned notice or other correspondences shall be deemed to have been delivered
when it is transmitted if transmitted by facsimile or telex; it shall be deemed to have been
delivered when it is delivered if delivered in person; it shall be deemed to have been
delivered five (5) days after posting the same if posted by mail.
 11. Force Majeure
 If the performance or duly performance of one party is directly affected by earthquake,
typhoon, flood, war, computer virus, flaw in tool software, the attack of hacker on the
internet, change of policy and law and other event which is unforeseeable, unavoidable
and insurmountable, the party affected by the Force Majeure shall at once announce the
other party of the Force Majeure by facsimile and, within thirty (30) days, provide the
other party
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with the detailed information of the Force Majeure and a valid evidencing document
issued by the relevant notarization organization, stating the reasons that the Agreement
cannot be performed or would be performed with delay. The Parties, by reference to the
influence of the Force Majeure for the performance of this Agreement, shall thereby make
consultation on whether or not to partially release the obligations of one party from
performing the Agreement, or to perform the Agreement in delay. The Parties shall be
released of any liabilities in respect of the economic losses result from the Force
Majeure.
 12. General Provisions
 12.1
    
    This Agreement shall be prepared in the Chinese language in four (4) original copies, with
each involved Party holding one (1) copy hereof.
 12.2
    
    The formation, validity, execution, amendment, interpretation and termination of this
Agreement shall be subject to PRC Law.
 12.3
    
    Any disputes arising hereunder and in connection herewith shall be settled through
consultations among the Parties, and if the Parties cannot reach an agreement regarding such
disputes within thirty (30) days of their occurrence, such disputes shall be submitted to
China International Economic and Trade Arbitration Commission Shanghai Branch for arbitration
in Shanghai in accordance with the arbitration rules of such Commission, and the arbitration
award shall be final and binding on all Parties.
 12.4
    
    Each Party to this Agreement shall respectively bear the expense result from this Agreement
or incurred during the transaction under this Agreement.
 12.5
    
    Regardless of the Closing, all the provisions of this Agreement shall remain completely
effective, unless the obligation under such provisions has been fully performed upon the
Closing.
 12.6
    
    Any failure or delay by a Party in exercising any of its rights, powers and remedies
hereunder shall not lead to a waiver of such rights.
 12.7
    
    Each provision contained herein shall be severable and independent from each of other
provisions, and if at any time any one or more articles herein become invalid, illegal or
unenforceable, the validity, legality or enforceability of the remaining provisions herein
shall not be affected as a result thereof.
 12.8
    
    Upon Closing, when Buyer is obliged to answer the enquiry from tax authority or other
authority, or report tax or negotiate tax duty, Seller shall provide Buyer
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with all the help when Buyer request so, and Seller shall provide Buyer with all the
information, documents, accounting book and other business records.12.9
    
    Once executed, this Agreement shall replace any other legal documents entered into by the
relevant Parties hereof in respect of the same subject matter hereof. Any amendments or
supplements to this Agreement shall be made in writing and shall take effect only when
properly signed by the Parties to this Agreement.12.10
    
    Without prior written consent by the other Party, any Party shall not transfer to any third
party any of its right and/or obligation under this Agreement. This Agreement will bind the
assets of the Parties, the personal representative, successor and assignee via consent, and
will guarantee the interest of the Parties, the personal representative, successor and
assignee via consent.
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[Signing Page]
 IN WITNESS HEREOF
 Shanghai MSN Advertisement Co., Ltd.
 
 New Allyes Information Technology (Shanghai) Co., Ltd.
 
 Suyang Zhang
  Hailong Zhu
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Appendix I
 Warrant
 Company Business
 1.1
    
    The Seller is a limited company duly incorporated under PRC laws and is validly existing, is
not subject to any order or claim or resolution passed from the liquidator, and its assets has
not been detained, enforced or in the process of enforcement. No indebtedness shall be repaid
by the Seller; no one has appointed receiver or administrator in respect of all or part of the
business and the assets of the Seller; nor does any order have been made in relation to such
appointment.
 1.2
    
    The Sell has the power to execute, deliver and perform this Agreement and has carried out
necessary activities to authorize such execute, deliver and perform. This Agreement creates
the legal, effective and binding obligation to the Seller, and such obligation is enforceable
pursuant to this Agreement.
 Assets
 2.1
    
    The Seller has good and tradable ownership to the Transfer Assets, all the Transfer Assets
are free from any restriction of rights, third party rights, and free from any payment
obligation under lease agreement and financial lease agreement, sell on credit agreement,
delay or documentary sale agreement, or free from other same rights or rights similar to the
rights above. All the Transferred Assets are in the possession of under control o the Seller.
 2.2
    
    The use or transfer of the Transfer Assets will not in conflict with any laws, regulations or
other legally enforceable requirements.
 General Trading Issues
 3.1
    
    Seller does not know the following changes companied by the alteration of titles of
Transferred Assets prior to the Closing: the supplier, client and agent or any third party of
a contract to which Seller is a party will cease to be the supplier, client and agent or any
third party (whichever is applicable), or to the extent same to the above situation or
occurrence of the matter with similar nature, they are entitled to terminate the contract to
which Seller is a party.
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3.2
    
    In terms of the Transfer Assets, the transferor parties or any other third party (the
transferor party might be liable on the third partys behalf for its activity or breach) do
not carry out any activity which violates the criminal law or infringe the rights of others,
nor do those activity violate any other laws, regulations or other legally enforceable
requirements.
 3.3
    
    The Seller is not subject to any investigation or inquiry by the governmental institution and
does not aware of any fact which will lead to such investigation or inquiry.
 3.4
    
    No agreement or arrangement will restrict or negatively affect the transaction under this
Agreement or affect the ownership or the use or the disposal of the Transfer Assets by the
Seller, and no practice in connection with the Transferred Assets or affect the transfer and
engaged by the Seller, which will lead to invalid, illegal, non-enforceable, to-be registered,
to-be reported or violation of any anti-trust regulation worldwide (all the regulation in this
paragraph is called anti-trust regulation). Seller has never received any claim from any one
in respect of its violation of anti-trust regulation and never received any information,
investigation or dissent, or become the receipt or party to any decision, judgment, guarantee
or settlement in connection with anti-trust claims.
 Accuracy of the Information
 4.1
    
    All the information contains in the context and appendix of this Agreement is true and is not
misleading in any respect.
 4.2
    
    The written information provided by the Seller or its professional consultant in respect of
the assets and business is true and accurate currently and at the time of such providing.
 General Provision
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Appendix II
 List of Transferred Assets
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Appendix III
 Exclusive Assets
 12