Proposal to Provide Essential Air Service at

 Jonesboro, Arkansas 

Docket DOT-OST-1997-2935

November 26, 2013

Direct Inquiries Regarding this Proposal to:

Shane Storz, CEO

Air Choice One Airlines

12300 Old Tesson Road, Suite 200 F, Saint Louis, MO 63128

Phone: (866) 435-9847 Fax: (314) 843-8527 E-mail: shane@airchoiceone.com

Multi-Aero Inc. 

d/b/a

Air Choice One
Our Commitment

Leads to Success

11/26/2013

Throughout the current service period Air Choice One has worked in partnership with the community of Jonesboro to reestablish 

their standing within the Essential Air Service Program. In less than 2 years Jonesboro has gone from potential of expulsion from 

the EAS program, completed a successful probationary period supported by Air Choice One, to this current contract renewal 

process. In that time Air Choice One has overcome many major challenges; the results of which are highlighted below:

• AVERAGE ENPLANEMENTS: At the time of the 2011 RFP Jonesboro was averaging 1.5 enplanements per day. For the 

year ending March, 2013 Jonesboro is now averaging 16.5 daily enplanements which exceeds the DOT minimum of 10 per day 

by 65%.

• AVERAGE PER PASSENGER SUBSIDY: In the 2011 RFP Jonesboro’s average per passenger subsidy for the 12 months 

ended January, 2011, was $840; far exceeding the $200 cap. For the period ending September, 2013, Air Choice One is 

averaging $177 which brings Jonesboro into compliance with the DOT cap and represents an enormous improvement over the 

previous average.

• SERVICE IMPROVEMENTS: In the past Jonesboro patrons were transported to Memphis International Airport whose 

passenger service options were (and remain) on the decline. By connecting to a new hub in St. Louis, Jonesboro passengers 

now have greatly improved service options through multiple carriers operating approximately 234 daily departures to 64 

domestic and international markets.

• FIND A CREATIVE SOLUTION TO ABSENCE OF TSA IN JONESBORO: Air Choice One inaugurated plane-side passenger 

shuttle service upon arrival at Lambert St. Louis Airport which provides convenient transport while maintaining passenger 

control until delivery at the appropriate security checkpoint in Terminal 1 or 2. 

Air Choice One has been committed since we entered our proposal in the 2011 RFP process. That commitment has not waivered 

and we have demonstrated that commitment through our actions. We are confident we will continue to provide the community of 

Jonesboro with the highest level of service if selected for the upcoming service period.
Market Growth Strategy -

Airport Partnerships

Air Choice One will team with your local airport and Lambert St. Louis International Airport to raise awareness about 

your communities’ air service and increase enplanements. 

• LOCAL AIRPORT INITIATIVES WILL GROW RIDERSHIP

• Provide Financial Support Through Discounted Fuel Costs, Landing Fees, and Rental Agreements

• Educate the Community about the EAS Program and Air Choice One’s Service

• Draft and Distribute Press Releases

• Community Involvement 

• Participate in TV and Radio Coverage

• Distribute Information Pertaining to Air Choice One at Local Business Events

• LAMBERT ST. LOUIS INTERNATIONAL AIRPORT (STL) INITIATIVES WILL GROW RIDERSHIP

• Aggressively pursuing EAS Communities Through Partnership Programs

– Local Visits and Financial Support

– Annual EAS Summit Held at STL Airport

– STL Currently Supports Over 50 Daily Flights to Seven EAS Communities

• EAS Communities Partnering With STL Have Benefited From a Steady Increase in Ridership

• Provide Marketing Funds to Both Air Choice One and the Local Community

11/26/2013
Air Choice One reinvests in our served communities and will grow ridership

• TRADITIONAL MEDIA

• Radio-Talk Shows/Commercials

• TV Commercials and Event Coverage

• Print-Newspaper/Magazines

• Billboards

• Web Based

– E-Blasts

– Monthly E-Mail Promotions

– City Representation on Our Website 

• SOCIAL MEDIA

• Twitter, Facebook, Linked In

• INTERACTIVE MEDIA

• Contests

• You Tube/Videos 

• EVENTS AND SPONSORSHIPS

• Local Charitable Support-March of Dimes, Make-A-Wish Foundation, Red Cross, etc.

• Business/Community Support-Golf Tournaments, Business Luncheons, Air Shows, etc.

• COMMUNITY TICKET OFFICE

Market Growth Strategy –

Marketing Investment

11/26/2013
Market Growth Strategy –

Pricing 

Air Choice One offers the right price for 

the right ticket at the right time. 

We take all things into consideration and 

enter the market with low fares. We work 

hard to establish a winning price point 

through targeted market analysis. We 

believe consistent pricing builds 

consumer confidence. 

• BUILDING & SUSTAINING 

RIDERSHIP THROUGH PRICE

• Introductory Fares Peak Interest 

and Drive Passengers to Air 

Choice One and Your Airport

• On-Going Affordable Fares = 

Full Planes!

11/26/2013

0

1,000

2,000

3,000

4,000

5,000

6,000

7,000

8,000

9,000

10,000

FY 10-11 FY 11-12 FY 12-13

1,794

7,672 

9,798 

Passengers

Fiscal Year

Jonesboro Total Passenger Maturation As Of September, 2013
Options Index

Jonesboro, Arkansas

OPTION 1, 2 YEAR SERVICE – STL SERVICE

CESSNA GRAND CARAVAN

Jonesboro, Arkansas – Lambert St. Louis International Airport

Cessna Grand Caravan 18 Round Trips Per Week

11/26/2013

OPTION 2, 4 YEAR SERVICE – STL SERVICE

CESSNA GRAND CARAVAN

Jonesboro, Arkansas – Lambert St. Louis International Airport

Cessna Grand Caravan Discounted for Years 3-4 18 Round Trips Per Week
Jonesboro, Arkansas – Cessna Grand Caravan 

Option 1: 2 Year Service

18 Total Round Trips Per Week – Based on 98% Completion Rate

Jonesboro, Arkansas – Lambert St. Louis International Airport – Caravan

Operation Revenues

JBR-STL Revenues $ 499,800

Other Revenues 0

Total Operating Revenues $ 499,800

Direct Operating Expenses

Flying Operations $ 264,443

Fuel and Oil 597,058

Maintenance 613,506

Aircraft Leases 415,000

Total Direct $1,890,007

Marketing 50,000

Indirect 386,365

Total Operating Expenses $2,326,372

Operating Loss $1,826,572

Profit Element (5% total Oper. Exp.) 116,318

Compensation Required $1,942,890

Compensation per PAX $190

Compensation per Departure $1,056

# Passengers: 10,200

Average Fare: $49.00

Departures: 1,840

Block Hours: 2,116

Revenue Passenger Miles: 2,070,600

Available Seat Miles: 2,979,325

11/26/2013

Representative Schedule

Departure Arrival

JBR 6:30 AM STL 7:55 AM

STL 10:50 AM JBR 12:20 PM

JBR 12:40 PM STL 2:05 PM

STL 2:35 PM JBR 4:05 PM

JBR 4:25 PM STL 5:50 PM

STL 7:00 PM JBR 8:30 PM
Jonesboro, Arkansas – Cessna Grand Caravan 

Option 2: 4 Year Service (Discounted for Years 2-4)

18 Total Round Trips Per Week – Based on 98% Completion Rate

Jonesboro, Arkansas – Lambert St. Louis International Airport – Caravan

Operation Revenues

JBR-STL Revenues $ 499,800

Other Revenues 0

Total Operating Revenues $ 499,800

Direct Operating Expenses

Flying Operations $ 264,443

Fuel and Oil 597,058

Maintenance 613,506

Aircraft Leases 415,000

Total Direct $1,890,007

Marketing 50,000

Indirect 386,365

Total Operating Expenses $2,326,372

Operating Loss $1,826,572

Profit Element (5% total Oper. Exp.) 116,318

Compensation Required $1,942,890

Compensation per PAX $190

Compensation per Departure $1,056

# Passengers: 10,200

Average Fare: $49.00

Departures: 1,840

Block Hours: 2,116

Revenue Passenger Miles: 2,070,600

Available Seat Miles: 2,979,325

11/26/2013

Representative Schedule

Departure Arrival

JBR 6:30 AM STL 7:55 AM

STL 10:50 AM JBR 12:20 PM

JBR 12:40 PM STL 2:05 PM

STL 2:35 PM JBR 4:05 PM

JBR 4:25 PM STL 5:50 PM

STL 7:00 PM JBR 8:30 PM

DISCOUNTED SUBSIDY

$1,923,462/Year

$1,045/Departure

DISCOUNTED FOR YEARS 3-4
The Best Choice to Succeed

11/26/2013

We Are Proud of what We have Accomplished Together and Welcome the 

Opportunity to Further Serve the Community of Jonesboro! 

• Successfully Supported Jonesboro through DOT Probation thereby Securing Current Opportunity for 

EAS Service Renewal

• 445%+ Improvement in Origin/Destination Passenger Numbers

• Proven Enplanement Increase in Jonesboro Market with an Average of 16.5 Passenger Enplanements 

Per Day up from 1.5

• Significant Reduction in Per Passenger Subsidy from $840 to $176

• Demonstrated Reliability and Outstanding Completion Ratio