Exhibit 10.164**Confidential**  **EQUITY PLEDGE AGREEMENT****AMONG****SHANGHAI FOCUS MEDIA ADVERTISEMENT CO., LTD****SHANGHAI FOCUS MEDIA ADVERTISING AGENCY CO., LTD****CGEN DIGITAL TECHNOLOGY (SHANGHAI) COMPANY LTD****AND****SHANGHAI CGEN CULTURE COMMUNICATION COMPANY LTD****DATED AS OF****January 5 2008**  
 

 
**EQUITY PLEDGE AGREEMENT**This **Equity Pledge Agreement**(hereinafter, this “**Agreement**”) is entered into in Shanghai of thePeople’s Republic of China (hereinafter “**PRC**”) as of January 5 2008 by and among the followingParties:(1) **Shanghai Focus Media Advertisement Co., Ltd.**(hereinafter “**Focus Media Advertisement**”)**Registered Address:**Unit F Room 1003, No.1027, Changning Road, Changning District, Shanghai (2) **Shanghai Focus Media Advertising Agency Co., Ltd.**(hereinafter “**Focus Media AdvertisingAgency**”)**Registerd Address:**Room A65, 28th Floor, No. 369, Changning Road, ChangningDistrict, Shanghai (3) **CGEN Digital Technology (Shanghai) Company Ltd.**(hereinafter “**Pledgee**”)**Registered Address:**Room 2207, Building 2, 200 Zhangheng Road, Zhangjiang High TechnologyPark, Shanghai (4) **Shanghai CGEN Culture Communications Company Ltd (**hereinafter **“CGEN Culture”)****Registered Address:**Unit A, F4, North Tower, 1016 Dingxi Road, Changning District, Shanghai(The above parties hereinafter shall be individually referred to as a “**Party**” andcollectively referred to as the “**Parties**”, of which Focus Media Advertisement and Focus Media Advertising Agencyshall be individually referred to as a “**Pledgor**” and collectively referred to as the “**Pledgors**” .)**WHEREAS:**(1) Shareholders are the enrolled shareholders of CGEN Culture, legally holding all the equity ofthe company as of the execution date of this Agreement, of which Focus Media Advertisementholds 90% interest and Focus Media Advertising Agency holds 10%.
1

 
(2) Pursuant to the Call Option Agreement dated as of January 5 2008 among the Pledgee, thePledgors and CGEN Culture (hereinafter, the “**Call Option Agreement**”), the Plegors shalltransfer part or all of the equity interest of CGEN Culture they hold to Pledgee and/or anyother entity or individual designated by Pledgee at the request of Pledgee. (3) Pursuant to the Shareholders’ Voting Right Proxy Agreement dated as of January 5 2008 amongthe Pledgee, the Pledgors and CGEN Culture (hereinafter, the “**Proxy Agreement**”), Pledgors havealready entrusted the person designated by the Pledgees with full power to exercise on theirbehalves all of their shareholders’ voting rights in CGEN Culture. (4) As security for performance by the Pledgors of the Contract Obligations (as defined below)and repayment of the Guaranteed Liabilities (as defined below), the Pledgors agree to pledgeall of their CGEN Culture Equity to the Pledgee and grant the Pledgee the right to request forrepayment on first priority and CGEN Culture agrees such equity pledge arrangement.**Therefore**, the Parties hereby have reached the following agreement upon mutual consultations:**Article 1 Definition**1.1 Except as otherwise construed in the context, the following terms in this Agreement shall beinterpreted to have the following meanings:“**Contract Obligations**” shall mean all contractual obligations of a Pledgor under the Call OptionAgreement and Proxy Agreement; all contractual obligations of CGEN Culture under the Call OptionAgreement and Proxy Agreement; and all contractual obligations of a Pledgor under this Agreement.“**Guaranteed Liabilities**” shall mean all direct, indirect and consequential losses and losses offoreseeable profits suffered by Pledgee due to any Breaching Event (as defined below) by a Pledgorand/or CGEN Culture, and all fees incurred by Pledgee for the enforcement of the ContractualObligations of a Pledgor and/or CGEN Culture.
2

 
“**Transaction Agreements**” shall mean the Call Option Agreement and the Proxy Agreement.“**Breaching Event**” shall mean any breach by either Pledgor of its Contract Obligations under theProxy Agreement, Call Option Agreement and/or this Agreement; any breach by a CGEN Culture of itsContract Obligations under the Call Option Agreement, Proxy Agreement and/or this Agreement.“**Pledged Property**” shall mean the equity interest in CGEN Culture which is legally owned by thePledgor as of the effective date hereof and is to be pledges by the Pledgor to the Pledgeeaccording to provisions hereof as the security for the performance by the Pledgor and CGEN Cultureof their Contractual Obligations (in respect of Focus Media Advertisement, means the 90% equityinterest it holds in CGEN Culture, and in respect of Focus Media Advertising Agency, means the 10%equity interest it holds in CGEN Culture), and the increased capital contribution and equityinterest described in Articles 2.6 and 2.7 hereof.“**PRC Law**” shall mean the then valid laws, administrative regulations, administrative rules,local regulations, judicial interpretations and other binding regulatory documents of the People’sRepublic of China.1.2 The references to any PRC Law herein shall be deemed: (1) to include any references to the amendments, changes, supplements and reenactmentsof such law, irrespective of whether they take effect before or after the formation ofthis Agreement; and  (2) to include any references to other decisions, notices or regulations enacted inaccordance therewith or effective as a result thereof.1.3 Except as otherwise stated in the context herein, all references to an Article, clause, itemor paragraph shall refer to the relevant part of this Agreement.**Article 2 Equity Pledge**2.1 Each Pledgor hereby agrees to pledge the Pledged Property, which it legally
3

 
owns and has the right to dispose of, to Pledgee according to the provisions hereof as thesecurity for the performance of the Contract Obligations and the repayment of the GuaranteedLiabilities. CGEN Culture hereby agrees that the Pledgors who legally hold equity interestin it to pledge the Pledged Property to the Pledgee according to the provisions hereof.2.2 Each Pledgor hereby undertakes that it will be responsible for, recording the arrangement ofthe equity pledge hereunder (hereinafter, the “**Equity Pledge**”) on the shareholder register ofCGEN Culture on the date hereof, and will do its best endeavor to make registration withregistration authorities of industry and commerce where CGEN Culture registers. CGEN Cultureundertakes that it will do its best to cooperate with the Pledgors to complete theregistration with authorities of industry and commerce under this Article. 2.3 During the valid term of this Agreement, except for the willful misconduct or grossnegligence of Pledgee which has direct cause and effect relationship with the reduction invalue of the Pledged Property, Pledgee shall not be liable in any way to, nor shall Pledgorshave any right to claim in any way or propose any demands on Pledgee, in respect of the saidreduction in value of the Pledged Property. 2.4 To the extent not violating provision of Article 2.3 above, in case of any possibility ofobvious reduction in value of the Pledged Property which is sufficient to jeopardize Pledgee’srights, Pledgee may at any time auction or sell off the Pledged Property on behalf ofPledgors, and discuss with Pledgors to use the proceeds from such auction or sale-off aspre-repayment of the Guaranteed Liabilities, or may submit such proceeds to the local notaryinstitution to keep where Pledgee are domiciled (any fees incurred in relation thereto shallbe borne by Pledgors). 2.5 The Plegee as Plegee shall be deemed to have created the encumbrance of first order inpriority on the Pledged Property, and in case of any Breaching Event, such Pledgee shall havethe right to dispose of the Pledged Property in the way set out in Article 4 hereof. 2.6 Only upon prior consent by Pledgee, Pledgors may increase their capital
4

 
  contribution to CGEN Culture. Further capital contribution made by Pledgor (s) in CGENCulture shall also be part of the Pledged Property.2.7 Only upon prior consent by Pledgee, Pledgors may be able to receive dividends or shareprofits from the Pledged Property. The dividends or the profits received by Pledgors from thePledged Property shall be deposited into Pledgee’s bank account designated by Pledgeerespectively, to be under the supervision of Pledgee and used as the Pledged Property to repayin priority the Guaranteed Liabilities.**Article 3 Release of Pledge**In respect of equity interest of CGEN Culture, upon full and complete performance by relevantPledgors of all of their Contract Obligations and upon the full repayment by relevant Pledgors ofall the Guaranteed Liabilities(if any), the Pledgee shall, at the request of relevant Pledgors,release the pledge created on CGEN Culture under this Agreement, and shall cooperate with Pledgorsto go through the formalities to cancel the record of the Equity Pledge in the shareholderregister of CGEN Culture; in case of the Equity Pledge having been recorded at the registrationdepartment of Administration of Industry and Commerce where CGEN Culture registers, the relevantParties shall cooperate with each other to go through the formalities to cancel such record of theEquity Pledge. The reasonable fees incurred in connection with such release to be borne byPledgee.**Article 4 Disposal of the Pledged Property**4.1 Pledgors, CGEN Culture and Pledgee hereby agree that, in case of any Breaching Event, thePledgee shall have the right to exercise, upon giving written notice to Pledgors, all of theremedial rights and powers enjoyable by it under PRC Law, Transaction Agreements and the termshereof, including but not limited to being repaid in priority with proceeds from auctions orsale-offs of the Pledged Property. Pledgee shall not be liable for any loss as the result oftheir reasonable exercise of such rights and powers.4.2 Pledgee shall have the right to designate in writing its legal counsel or other agents toexercise on their respective behalf any and all rights and powers set out above, and neitherPledgors nor CGEN Culture shall not oppose thereto.
5

 
4.3 The reasonable costs incurred by Pledgee in connection with their exercise of any and allrights and powers set out above shall be borne by Pledgors, and Pledgee shall have the rightto deduct the costs actually incurred from the proceeds acquired from the exercise of therights and powers.4.4 The proceeds that Pledgee acquires from the exercise of their respective rights and powersshall be used in the priority order as follows:Firstly, to pay any cost incurred in connection with the disposal of the Pledged Propertyand the exercise by Pledgee of their respective rights and powers (including remunerationpaid to their respective legal counsels and agents);Secondly, to pay any taxes and levies payable for the disposal of the Pledged Property;andThirdly, to repay Pledgee for the Guaranteed Liabilities.In case of any balance after payment of the above amounts, Pledgee shall return it toPledgors or other persons entitled thereto according to the relevant laws and rules or submitit to the local notary institution for keeping where Pledgee is domiciled (any fees incurredin relation thereto shall be borne by Pledgors).4.5 Pledgee shall have the option to exercise, simultaneously or in certain sequence, any of theremedies at breaching that it is entitled to in respect of the equity interest of CGEN Cultureheld by any Pledgor. Pledgee shall not be obliged to exercise any other remedies at breachingbefore their exercise of the right to the auctions or sale-offs of the Pledged Propertyhereunder. Pledgors or CGEN Culture shall not oppose to whether Pledgee exercises any part ofthe right to the pledge or the sequence of exercising the pledge interest.**Article 5 Fees and Costs**All costs actually incurred in connection with the establishment of the Equity Pledge hereunder,including but not limited to stamp duties, any other taxes, all legal fees, etc shall be borne bythe Pledgee.
6

 
**Article 6 Continuity and No Waive**The Equity Pledge hereunder is a continuous guarantee, with its validity to continue until the fullperformance of the Contract Obligations or the full repayment of the Guaranteed Liabilities.Neither exemption or grace period granted by Pledgee to Pledgors in respect of their breach, nordelay by Pledgee in exercising any of their rights under the Transaction Agreements and thisAgreement shall affect the rights of Pledgee under this Agreement, relevant PRC Law and theTransaction Agreements, the rights of Pledgee to demand at any time thereafter the strictperformance of the Transaction Agreements and this Agreement by Pledgors or the rights Pledgee maybe entitled to due to subsequent breach by Pledgors of the obligations under the TransactionAgreements and/or this Agreement.**Article 7 Representations and Warranties by Pledgors**Each of Pledgors hereby, in respect of itself and CGEN Culture in which it holds equity interest,represents and warrants to Pledgee as follows:7.1 Each Individual Pledgor is a limited liability corporation duly registered and validlyexisting under PRC Law with complete and independent status as a legal person; Each ofShareholders has full and independent legal status and legal capacity to execute, deliver andperform this Agreement, and is capable to act independently as a subject of legal actions.7.2 CGEN Culture in which the Pledgors hold equity interest is a limited liability corporationduly incorporated and validly existing under PRC Law, it has independent status as a legalperson. It has full and independent legal status and capacity to execute, deliver and performthis Agreement and can independently be a subject of actions. It has full right andauthorization to execute and deliver this Agreement and other documents relating to thetransaction as stipulated in this Agreement and to be executed by them. It also has full rightand authorization to complete the transaction stipulated in this Agreement.7.3 All reports, documents and information concerning Pledgors and all matters as required bythis Agreement which are provided by Pledgors to Pledgee before this Agreement comes intoeffect are true, correct and effective in all material
7

 
  aspects as of the effectiveness hereof. 7.5 At the time of the effectiveness of this Agreement, Pledgors are the sole legal owners of thePledged Property, with no existing dispute whatsoever concerning the ownership of the PledgedProperty. Pledgors have the right to dispose of the Pledged Property or any part thereof.7.6 Except for the encumbrance set on the Pledged Property hereunder and the rights set under theTransaction Agreements, there is no other encumbrance or third party interest set on thePledged Property.7.7 The Pledged Property is capable of being pledged or transferred according to the laws, andPledgors have the full right and power to pledge the Pledged Property to Pledgee according tothis Agreement.7.8 This Agreement constitutes the legal, valid and binding obligations on Pledgors when it isduly executed by Pledgors.7.9 Any consent, permission, waive or authorization by any third person, or any approval,permission or exemption by any government authority, or any registration or filing formalities(if required by laws) with any government authority to be handled or obtained in respect ofthe execution and performance hereof and the Equity Pledge hereunder have already been handledor obtained, and will be fully effective during the valid term of this Agreement.7.10 The execution and performance by Pledgors of this Agreement are not in violation of orconflict with any laws applicable to them, or any agreement to which they are a party or whichhas binding effect on their assets, any court judgment, any arbitration award, or anyadministration authority decision.7.11 The pledge hereunder constitutes the encumbrance of first order in priority on the PledgedProperty.7.12 All taxes and fees payable in connection with acquisition of the Pledged Property havealready been paid in full amount by Pledgors.
8

 
7.13 There is no pending or, to the knowledge of Pledgors, threatened litigation, legal process ordemand by any court or any arbitral tribunal against Pledgors, or their property, or thePledged Property, nor is there any pending or, to the knowledge of Pledgors, threatenedlitigation, legal process or demand by any government authority or any administrationauthority against Pledgors, or their property, or the Pledged Property, which is of materialor detrimental effect on the economic status of Pledgors or their capability to perform theobligations hereunder and the Guaranteed Liabilities.7.14 Pledgors hereby warrant to Pledgee that the above representations and warranties will remaintrue, correct and effective at any time and under any circumstance before the ContractualObligations are fully performed or the Guaranteed Liabilities are fully repaid, and will befully complied with.**Article 8 — Representations and Warranties by CGEN Culture**CGEN Culture hereby represents and warrants to Pledgee as follows:8.1 CGEN Culture is a limited liability corporation duly incorporated and validly existing underPRC Law, with full capacity of disposition and has obtained due authorization to execute,deliver and perform this Agreement and can independently be a subject of actions.8.2 All reports, documents and information concerning Pledged Property and all matters asrequired by this Agreement which are provided by CGEN Culture to Pledgee before this Agreementcomes into effect are true, correct and effective in all material aspects as of the executionhereof.8.3 All reports, documents and information concerning Pledged Property and all matters asrequired by this Agreement which are provided by CGEN Culture to Pledgee after this Agreementcomes into effect are true, correct and effective in all material aspects upon provision.8.4 This Agreement constitutes the legal, valid and binding obligations on CGEN Culture when itis duly executed by CGEN Culture.8.5 It has full right and authorization to execute and deliver this Agreement and
9

 
    other documents relating to the transaction as stipulated in this Agreement and to beexecuted by them. It also has full right and authorization to complete the transactionstipulated in this Agreement. 8.6 There is no pending or, to the knowledge of CGEN Culture, threatened litigation, legalprocess or demand by any court or any arbitral tribunal against CGEN Culture, or theirproperty (including but are not limited to the Pledged Property), nor is there any pending or,to the knowledge of CGEN Culture, threatened litigation, legal process or demand by anygovernment authority or any administration authority against CGEN Culture, or their property(including but are not limited to the Pledged Property), which is of material or detrimentaleffect on the economic status of CGEN Culture or their capability to perform the obligationshereunder and the Guaranteed Liabilities.8.7 CGEN Culture hereby agree to bear joint responsibilities to Pledgee in respect of therepresentations and Warranties made by its relevant Plegor according to Article 7.5, Article7.6, Article 7.7, Article 7.9 and Article 7.11 hereof.8.8 CGEN Culture hereby warrant to Pledgee that the above representations and warranties willremain true, correct and effective at any time and under any circumstance before theContractual Obligations are fully performed or the Guaranteed Liabilities are fully repaid,and will be fully complied with.**Article 9 — Undertakings by Pledgors**Each of Pledgors hereby individually undertakes to Pledgee in respect of itself and CGEN Culture ofwhich it holds equity as follows:9.1 Without prior written consent by Pledgee, Pledgors shall not establish or permit to establishany new pledge or any other encumbrance on the Pledged Property.9.2 Without first giving written notice to Pledgee and having Pledgee’s prior written consent,Pledgors shall not transfer the Pledged Property, and any attempt by Pledgors to transfer thePledged Property shall be null and void. The proceeds from transfer of the Pledged Propertyby Pledgors shall be used to repay to Pledgee in advance the Guaranteed Liabilities or submitthe same to the third party agreed with Pledgee.
10

 
9.3 In case of any litigation, arbitration or other demand which may affect detrimentally theinterest of Pledgors or Pledgee under the Transaction Agreements and hereunder or the PledgedProperty, Pledgors undertake to notify Pledgee thereof in writing as soon as possible andpromptly and shall take, at the reasonable request of Pledgee, all necessary measures toensure the pledge interest of Pledgee in the Pledged Property. 9.4 Pledgors shall not carry on or permit any act or action which may affect detrimentally theinterest of Pledgee under the Transaction Agreements and hereunder or the Pledged Property. 9.5 Pledgors guarantee that they shall, at the reasonable request of Pledgee, take all necessarymeasures and execute all necessary documents (including but not limited to supplementaryagreement hereof) in respect of ensuring the pledge interest of Pledgee in the PledgedProperty and the exercise and realization of the rights thereof. 9.6 In case of assignment of any Pledged Property as the result of the exercise of the right tothe pledge hereunder, Pledgors guarantee that they will take all necessary measures to realizesuch assignment. 9.7 Without the prior written consent by the Pledgee, if the business term of CGEN Cultureexpires during the term of this Agreement, each Pledgor shall then take all necessary measuresto extend such business term to ensure the business term of CGEN Culture not be expired duringthe term of this Agreement.**Article 10 — Undertakings by CGEN Culture**10.1 Any consent, permission, waive or authorization by any third person, or any approval,permission or exemption by any government authority, or any registration or filing formalities(if required by laws) with any government authority to be handled or obtained in respect ofthe execution and performance hereof and the Equity Pledge hereunder will be cooperated tohandle or obtain by CGEN Culture to their best and will be ensured to remain full effectiveduring the valid term of this Agreement.
11

 
10.2 Without the prior written consent by Pledgee, CGEN Culture shall not cooperate to establishor permit to establish any new pledge or any other encumbrance on the Pledged Property.10.3 Without having Pledgee’s prior written consent, CGEN Culture shall not cooperate to transferor permit to transfer the Pledged Property.10.4 In case of any litigation, arbitration or other demand which may affect detrimentally theinterest of CGEN Culture or Pledgee under the Transaction Agreements and hereunder or theequity of CGEN Culture as the Pledged Property, CGEN Culture undertake to notify Pledgeethereof in writing as soon as possible and promptly and shall take, at the reasonable requestof Pledgee, all necessary measures to ensure the pledge interest of Pledgee in the PledgedProperty.10.5 CGEN Culture shall not carry on or permit any act or action which may affect detrimentallythe interest of Pledgee under the Transaction Agreements and hereunder or the PledgedProperty.10.6 CGEN Culture shall provide Pledgee with the financial statement of the last calendar seasonwithin the first month of each calendar season, including but are not limited to the balancesheet, the income statement and the statement of cash flow.10.7 CGEN Culture guarantee that they shall, at the reasonable request of Pledgee, take allnecessary measures and execute all necessary documents (including but not limited tosupplementary agreement hereof) in respect of ensuring the pledge interest of Pledgee in thePledged Property and the exercise and realization of the rights thereof.10.8 In case of assignment of any Pledged Property as the result of the exercise of the right tothe pledge hereunder, CGEN Culture guarantee that they will take all necessary measures torealize such assignment.**Article 11 — Change of Circumstances**As supplement and subject to compliance with other terms of the Transaction
12

 
Agreements and this Agreement, in case that at any time the promulgation or change of any PRC Law,regulations or rules, or change in interpretation or application of such laws, regulations andrules, or the change of the relevant registration procedures enables Pledgee to believe that itwill be illegal or in conflict with such laws, regulations or rules to further maintain theeffectiveness of this Agreement and/or dispose of the Pledged Property in the way provided herein,Pledgors and CGEN Culture shall, at the written direction of Pledgee and in accordance with thereasonable request of Pledgee, promptly take actions and/or execute any agreement or otherdocument, in order to: (1) keep this Agreement remain in effect;  (2) facilitate the disposal of the Pledged Property in the way provided herein;and/or  (3) maintain or realize the intention or the guarantee established hereunder.**Article 12 — Effectiveness and Term of This Agreement**12.1 This Agreement shall become effective when this Agreement is duly executed by Pledgee, CGENCulture and the Pledgors who hold the equity interest in CGEN Culture.12.2 The Pledgors who hold the equity interest in CGEN Culture and CGEN Culture shall legallyrecord the Equity Pledge in the shareholders’ registry of CGEN Culture.   Pledgors shall provide the registration certification of the Equity Pledge being recorded inthe shareholders’ registry as mentioned above to Pledgee in a way satisfactory to Pledgee.12.3 This Agreement shall have its valid term until the full performance of the ContractObligations or the full repayment of the Guaranteed Liabilities.**Article 13 — Notice**13.1 Any notice, request, demand and other correspondences made as required by or in accordancewith this Agreement shall be made in writing and delivered to the relevant Party.
13

 
13.2 The abovementioned notice or other correspondences shall be deemed to have been deliveredwhen it is transmitted if transmitted by facsimile; it shall be deemed to have been deliveredwhen it is delivered if received in person; it shall be deemed to have been delivered five (5)days after posting the same if posted by mail.**Article 14 — Miscellaneous**14.1 Pledgee may, upon notice to Pledgors and CGEN Culture but not necessarily with Pledgors andCGEN Culture’s consent, assign Pledgee’s rights and/or obligations hereunder to any thirdparty; provided that Pledgors can not, without Pledgee’s prior written consent, assignPledgors’ rights, obligations and/or liabilities hereunder to any third party. Successors orpermitted assignees (if any) of Pledgors shall continue to perform the obligations of Pledgorsunder this Agreement.14.2 This Agreement shall be prepared in the Chinese language in four (4) original copies, witheach involved Party holding one (1) copy hereof.14.3 The formation, validity, execution, amendment, interpretation and termination of thisAgreement shall be governed by PRC Law.14.4 Any disputes arising hereunder and in connection herewith shall be settled throughconsultations among the Parties, and if the Parties cannot reach an agreement regarding suchdisputes within thirty (30) days of their occurrence, such disputes shall be submitted toChina International Economic and Trade Arbitration Commission for arbitration in Shanghai inaccordance with the arbitration rules of such Commission, and the arbitration award shall befinal and binding on all disputing Parties.14.5 Any rights, powers and remedies empowered to any Party by any provisions herein shall notpreclude any other rights, powers and remedies enjoyed by such Party in accordance with lawsand other provisions under this Agreement, and the exercise of its rights, powers and remediesby a Party shall not preclude its exercise of its other rights, powers and remedies by suchParty.14.6 Any failure or delay by a Party in exercising any of its rights, powers and
14

 
  remedies hereunder or in accordance with laws (hereinafter, the “**Party’s Rights**”) shall notlead to a waiver of such rights, and the waiver of any single or partial exercise of theParty’s Rights shall not preclude such Party from exercising such rights in any other way andexercising the remaining part of the Party’s Rights. 14.7 The titles of the Articles contained herein shall be for reference only, and in nocircumstances shall such titles be used in or affect the interpretation of the provisionshereof.14.8 Each provision contained herein shall be severable and independent from each of otherprovisions, and if at any time any one or more articles herein become invalid, illegal orunenforceable, the validity, legality or enforceability of the remaining provisions hereinshall not be affected as a result thereof.14.9 This Agreement shall substitute any other documents on the same subject executed by relevantParties hereof once duly executed.14.10 Any amendments or supplements to this Agreement shall be made in writing. Except forassignment by Pledgee of its rights hereunder according to Article 14.1 of this Agreement, theamendments or supplements to this Agreement shall take effect only when properly signed by theParties to this Agreement.14.11 This Agreement shall be binding on the legal successors of the Parties.14.12 At the time of execution hereof, each of Pledgors shall sign respectively a Power ofAttorney (as set out in Appendix I hereto, hereinafter, the “**Power of Attorney**”) to authorizeany person designated by the Pledgee to sign on the Pledgee’s behalf according to thisAgreement any and all legal documents necessary for the exercise of Pledgee’s rightshereunder. Such Power of Attorney shall be delivered to the Pledgee to keep in custody and,when necessary, the Pledgee may at any time submit the Power of Attorney to the relevantgovernment authority.[The remainder of this page is left blank]
15

 
**IN WITNESS HEREOF**, the following Parties have caused this Equity Pledge Agreement to be executed asof the date and in the place first here above mentioned.**Shanghai Focus Media Advertisement Co., Ltd.**