UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549
                                   FORM 10-QSB


(Mark One)

[X] Quarterly Report Under Section 13 or 15(d) of the Securities Exchange Act of
1934 for the quarterly period ended March 31, 2004.

[ ] Transition  Report Under Section 13 or 15(d) of the Securities  Exchange Act
for the transition period from ____________ to ------------.

Commission file number 0-21070

                             ITEC Attractions, Inc.
                     (Exact name of small business issuer as
                           specified in its charter.)

         Nevada                                        66-0426648
         --------                             ----------------------------------
(State of Incorporation)                      (IRS Employer Identification No.)

         3562 Shepherd of the Hills Expressway, Branson, Missouri 65616
         --------------------------------------------------------------
                    (Address of principal executive offices)

                                 (417) 335-3533
                                 --------------
                           (Issuer's telephone number)


Check  whether the issuer (1) filed all reports  required to be filed by Section
13 or Section 15(d) of the Securities  Exchange Act of 1934 during the preceding
12 months (or for such shorter  period that the  registrant was required to file
such reports), and (2) has been subject to such filing requirements for the past
90 days.
                                Yes   X         No
                                   -------        --------


The number of shares  outstanding of the issuer's common stock, $.001 par value,
as of April 30, 2004 is 7,937,638 shares.

Transitional Small Business Disclosure Format (check one):  Yes       No   X
                                                                -----    -----


<PAGE>
                             ITEC Attractions, Inc.


                                TABLE OF CONTENTS


PART 1.  FINANCIAL INFORMATION

Item 1.    Financial Statements


                                                                    Page Number
                                                                    -----------

Condensed Balance Sheet
  March  31, 2004.................................................       1


Condensed Statements of Operations
  Three Months Ended March 31, 2004 and 2003......................       2

Condensed Statements of Cash Flows
  Three Months Ended March 31, 2004 and 2003......................       3


Notes to Condensed Financial Statements...........................       4


Item 2.  Management's Discussion and Analysis of Financial Condition
  and Results of Operations.......................................       5


Item 3.  Controls and Procedures..................................       8


PART II.  Other Information.......................................       9

<PAGE>
                             ITEC Attractions, Inc.
                             Condensed Balance Sheet
                                   (Unaudited)

                                                                   March 31,
            ASSETS                                                    2004
            ------                                             ----------------
Current assets:
   Cash                                                        $        152,221
   Accounts receivable                                                   84,119
   Inventories                                                          464,181
   Prepaid expenses                                                     150,632
   Prepaid leases-current                                               104,889
                                                               ----------------

            Total current assets                                        956,042
                                                               ----------------


Property and equipment, net of
  accumulated depreciation of $3,943,904                              6,729,787
Prepaid leases-noncurrent                                               457,383
Deposits                                                                  8,128
                                                               ----------------


            TOTAL ASSETS                                       $      8,151,340
                                                               ================

            LIABILITIES AND STOCKHOLDERS' EQUITY
            ------------------------------------

Current liabilities:
   Accounts payable                                            $        408,846
   Accrued expenses                                                     258,539
   Current maturities of long-term debt                                 227,904
                                                               ----------------

            Total current liabilities                                   895,289
                                                               ----------------

Accrued lease expense                                                   605,739
Long-term debt                                                        4,479,453
Deferred revenue                                                         91,872
Security deposits                                                        12,400
Interest rate swap agreement                                            496,114
                                                               ----------------

            Total liabilities                                         6,580,867
                                                               ----------------

Stockholders' equity
   Common stock, $.001 par value,
      authorized 40,000,000 shares,
      issued and outstanding 7,937,638
      shares                                                              7,938
   Additional paid-in capital                                        10,781,076
   Retained earnings (deficit)                                       (9,218,541)
                                                               ----------------

            Total stockholders' equity                                1,570,473
                                                               ----------------

            TOTAL LIABILITIES AND STOCKHOLDERS' EQUITY         $      8,151,340
                                                               ================

            See accompanying notes to condensed financial statements.


                                        1
<PAGE>
                             ITEC Attractions, Inc.
                       Condensed Statements of Operations
                                   (Unaudited)

<TABLE>
<CAPTION>

                                                         Three Months Ended
                                                              March 31,
                                                       2004              2003
                                                  --------------     -------------
<S>                                               <C>                <C>
Revenue:
     Theater and concession                       $      558,729     $     442,942
     Food service                                        341,863           290,904
     Gift shop                                            92,115            99,860
     Mall operations                                      88,895            90,312
                                                  --------------     -------------
                                                       1,081,602           924,018
                                                  --------------     -------------
Direct expense:
     Theater and concession                              411,173           340,368
     Food service                                        402,187           357,806
     Gift shop                                           112,887           112,435
     Mall operations                                     106,876            91,096
                                                  --------------     -------------
                                                       1,033,123           901,705
                                                  --------------     -------------


Gross profit                                              48,479            22,313
                                                  --------------     -------------

Operating expenses:
     General and administrative                          223,202           232,313
     Advertising and marketing                           160,003           161,772
     Depreciation and amortization                       132,071           132,828
     Gain on derivative financial instrument             (19,828)          (24,587)
                                                  --------------     -------------
                                                         495,448           502,326
                                                  --------------     -------------

Operating loss                                          (446,969)         (480,013)
                                                  --------------     -------------

Other income (expense):
     Interest income                                         527               198
     Interest expense                                   (118,757)         (121,696)
                                                  --------------     -------------
                                                        (118,230)         (121,498)
                                                  --------------     -------------

        Net loss                                  $     (565,199)    $    (601,511)
                                                  ==============     =============

Loss per common share                             $         (.07)    $        (.08)
                                                  ==============     =============

Weighted average common
   shares outstanding                                  7,937,638         7,937,638
</TABLE>

           See accompanying notes to condensed financial statements.

                                        2

<PAGE>
                             ITEC Attractions, Inc.
                       Condensed Statements of Cash Flows
                                   (Unaudited)
<TABLE>
<CAPTION>

                                                                      Three Months Ended
                                                                          March 31,
                                                                   2004                2003
                                                              --------------    -----------------
<S>                                                           <C>               <C>
 Cash flows from operating activities:
   Net loss                                                   $     (565,199)   $        (601,511)
    Items not requiring(providing) cash:
       Depreciation and amortization                                 132,071              132,828
      Gain on derivative financial instrument                        (19,828)             (24,587)
       Changes in :
         Accounts receivable                                          (2,858)               5,076
         Inventories                                                 (77,128)            (144,248)
         Prepaid expenses and other                                    1,812               14,659
         Accounts payable and accrued expenses                       188,669              371,680
                                                              --------------    -----------------
             Net cash used in operating activities                  (342,461)            (246,103)
                                                              --------------    -----------------

Cash flows from investing activities:
   Purchase of property and equipment                               (113,737)            (103,756)
                                                              --------------    -----------------
             Net cash used in investing activities                  (113,737)            (103,756)
                                                              --------------    -----------------

Cash flows from financing activities:
   Principal payments on long-term debt                              (39,888)             (40,476)
   Proceeds from issuance of long-term debt                                -               45,805
                                                              --------------    -----------------
             Net cash provided by (used in)
             financing activities                                    (39,888)               5,329
                                                              --------------    -----------------

Increase (decrease) in cash                                         (496,086)            (344,530)

Cash at beginning of period                                          648,307              399,394
                                                              --------------    -----------------

Cash at end of period                                         $      152,221    $          54,864
                                                              ==============    =================

Supplemental cash flows information:
  Interest paid                                               $      118,757    $         121,696
</TABLE>


           See accompanying notes to condensed financial statements.


                                        3


<PAGE>
                             ITEC Attractions, Inc.

                     Notes to Condensed Financial Statements

                                   (Unaudited)


NOTE 1.  BASIS OF PRESENTATION

ITEC Attractions,  Inc. (formerly known as International  Tourist  Entertainment
Corporation)  (the  "Company")   commenced   operations  in  October  1993.  The
accompanying  interim condensed financial  statements are unaudited,  but in the
opinion  of  management  reflect  all  adjustments  (consisting  only of  normal
recurring  adjustments)  necessary  for a fair  presentation  of  the  financial
position,  results of operations and cash flows for the Company.  The results of
operations for any interim period are not necessarily  indicative of results for
the respective  full year.  Certain  information and note  disclosures  normally
included in the Company's  annual  financial  statements  prepared in accordance
with accounting  principles  generally  accepted in the United States of America
have been condensed or omitted.  These condensed financial  statements should be
read in conjunction with the financial statements and notes thereto contained in
the Company's  annual report on Form 10-KSB for the year ended December 31, 2003
as filed with the Securities and Exchange Commission.

NOTE 2. OPERATING SEGMENTS

The Company operates in three business segments: 1) Theater and concessions,  2)
Food service, and 3) Retail services.

The following table presents financial  information by operating segment for the
three months ended March 31, 2004 and 2003.
<TABLE>
<CAPTION>

Three months ended          Theater and     Food         Retail
March 31, 2004              Concessions    Service      Services      Corporate       Total
------------------------------------------------------------------------------------------------
<S>                         <C>          <C>           <C>           <C>            <C>
Sales to unaffiliated
  customers                 $ 558,729    $  341,863    $   181,010         -        $  1,081,602

Operating income
  (loss)                    $ 147,557    $  (60,324)   $   (38,753)  $ (495,448)    $   (446,969)


Three months ended          Theater and     Food         Retail
March  31 , 2003            Concessions    Service      Services      Corporate       Total
------------------------------------------------------------------------------------------------

Sales to unaffiliated
  customers                 $ 442,942    $  290,904    $   190,172         -        $    924,018

Operating income
  (loss)                    $ 102,574    $  (66,902)   $   (13,359)  $ (502,326)    $   (480,013)
</TABLE>


                                       -4-
<PAGE>


NOTE 3.  DERIVATIVE FINANCIAL INSTRUMENT

The derivative financial instrument held by the Company is an interest rate swap
agreement  with Bank of  America,  N.A.  (the  "Bank")  to  effectively  fix the
interest rate on the Company's term note with the Bank,  which is due June 2013,
at 10.4% through April 1, 2006. The Company's derivative  instrument is recorded
at its fair value with changes in fair value  included in earnings.  The Company
recognized a gain on  derivative  financial  instruments  of $19,828 and $24,587
during the quarters ended March 31, 2004 and 2003, respectively.

NOTE 4.  LINE OF CREDIT

The  Company's  $200,000  revolving  bank line of credit has expired and was not
replaced.

ITEM 2. MANAGEMENT'S  DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS
OF OPERATIONS

General

The following  discussion and analysis  provides  information  which  management
believes  is  relevant  to an  assessment  and  understanding  of the results of
operations and financial condition of ITEC Attractions, Inc. This discussion and
analysis should be read in conjunction  with the financial  statements,  related
notes and Management's  Discussion and Analysis included in the Company's Annual
Report on Form 10-KSB for the year ended December 31, 2003.

ITEC  Attractions,  Inc. began  operations  with the opening of its giant screen
theater and mall facility in Branson, Missouri in October 1993. This facility is
known as the IMAX  Entertainment  Complex (The Complex).  The Complex contains a
532-seat  IMAX theater  with a screen that is 62 feet tall and 83 feet wide.  In
addition,  The Complex  includes an enclosed  shopping  mall with  approximately
22,000  square feet of retail  space.  McFarlain's,  a family  restaurant in the
mall, has been owned and operated by the Company since May 1, 1995.

During the quarter ended  September 30, 1998, the Company  completed an addition
to McFarlain's  restaurant  that increased  seating by 133 people.  This was the
second major expansion of the restaurant over a two and a half year period,  and
brings total seating to 630 people. During the quarter ended March 31, 1997, the
Company  acquired  assets to begin the operation of McFarlain's  Back Porch,  an
express  deli and bakery which is also  located in the mall.  In 2000,  The Back
Porch  was  converted  to the IMAX Food  Court.  The IMAX  Food  Court  includes
franchises for Quiznos Sub Sandwiches,  Baskin & Robbins Ice Cream and Breadeaux
Pizza.

In 1994,  the Company  began  selling gift items related to the films which were
being exhibited in the theater or which are  representative  of the lifestyle of
the Ozarks.  This  operation  has evolved  into the Legacy & Legends  Gift Shop,
which  has  been  one of the  Company's  most  profitable  and  fastest  growing
departments. Because of the success of the Legacy and Legends Gift Shop, in 2000
the Company  made a decision to expand its gift shop  operations.  In October of
2000 the Company  acquired  Fabulous  Finds, a kiosk located in the Complex that

                                      -5-

<PAGE>

primarily sells costume jewelry.  In January of 2001 the Company acquired Shadow
Box Gifts and Collectibles,  a gift shop located in the Complex that specializes
in the sale of various types of collectibles.  Twelve other shops and kiosks are
currently leased to third parties.

In  December  1997,  the  Company  installed a new 35mm  projection  system,  in
addition to its IMAX giant screen projection  system,  and began showing feature
35mm films each evening in addition to the IMAX giant screen film presentations.

In March 1998,  the Company  completed the  construction  of a 210-seat  theater
named the Little Opry Theater,  for live  performances in The Complex.  Smoke on
the Mountain,  Gold Wing Express, and the Keepin' It Country shows are currently
perform in the Little Opry Theater.

On July 24, 2000 the Company completed  financial  arrangements for a program of
additional capital improvements to The Complex.  These improvements included the
construction  of a new theater  center named Elite Cinema III, which is adjacent
to The Complex.  Elite Cinema III houses three  theaters  with  state-of-the-art
sound systems and stadium style seating, and is designed to exhibit 35mm feature
length films.  The seating  capacity of the three theaters is 181, 170, and 132.
Construction  of Elite Cinema III  commenced in March of 2001 and was  completed
during  the third  quarter of 2001.  The  Company  also  increased  the  parking
capacity  of  The  Complex  by 165  spaces  to  accommodate  the  new  theaters.
Construction  of the  parking  expansion  commenced  in  January  2000  and  was
completed  at the time the Elite  Cinema III opened.  The cost of these  capital
improvements was approximately $1.8 million.

RESULTS OF OPERATIONS

Revenues for the quarter ended March 31, 2004 increased 17 percent to $1,081,602
as compared to $924,018 for the same quarter of the previous year. This increase
is  attributed  to both an  increase  in  theater  revenue,  as well as the food
revenue.

Direct  operating  expenses were $1,033,123 for the quarter ended March 31, 2004
representing  96 percent of sales,  as  compared  to  expenses of $901,705 or 98
percent of sales for the comparable period of the previous year.

General and administrative  expenses were $223,202 and $232,313 for the quarters
ended March 31, 2004 and 2003, respectively.



                                       -6-
<PAGE>

Advertising  and marketing  expense was $160,003 for the quarter ended March 31,
2004 compared to $161,772 for the same period in 2003

Interest expense was $118,757 and $121,696 for the quarters ended March 31, 2004
and 2003, respectively.

Net loss was  $565,199  for the quarter  ended March 31, 2004  compared to a net
loss of $601,511 for the same period of the previous year.


LIQUIDITY AND CAPITAL RESOURCES

As of March 31, 2004, current assets totaled $956,042, while current liabilities
totaled  $895,289.  The  Company's  current  ratio at March 31, 2004 was 1.07 to
1.00.

As of March 31, 2004,  the Company has  outstanding  borrowings of $100,000 from
Ms. Ann Bluto, a director of the Company. This loan bears interest at prime plus
2%.

On July 24, 2000, the Company  refinanced its existing long-term debt with a new
term loan in the amount of  $4,676,203.  The proceeds of the term loan were used
to refinance existing  indebtedness and to finance the construction of three new
theaters and additional parking related thereto and the construction of the food
court.  The term  loan is  secured  by deeds of trust on the  Company's  theater
complex and ground leases.

Going  forward,  the Company  expects to be able to finance its  operations  and
immediate capital  requirements from currently available capital,  and cash flow
from operations.

FORWARD-LOOKING STATEMENTS

When  used in this  Form  10-QSB,  in  other  filings  by the  Company  with the
Securities  and Exchange  Commission,  in the Company's  press releases or other
public stockholder communications,  or in oral statements made with the approval
of an authorized  executive officer of the Company,  the words or phrases "would
be," "will allow,"  "intends to," "will likely result," "are expected to," "will
continue," "is anticipated,"  "estimate,"  "project," or similar expressions are
intended  to  identify  "forward-looking  statements"  within the meaning of the
Private Securities Litigation Reform Act of 1995.



                                       -7-
<PAGE>

The Company cautions readers not to place undue reliance on any  forward-looking
statements,  which  speak  only  as of the  date  made,  are  based  on  certain
assumptions  and  expectations  which may or may not be valid or actually occur,
and which involve various risks and uncertainties,  including but not limited to
risk of product demand,  market  acceptance,  economic  conditions,  competitive
products and pricing,  difficulties in product  development,  commercialization,
and  technology and other risks.  In addition,  sales and other revenues may not
commence and/or continue as anticipated due to delays or otherwise. As a result,
the Company's  actual  results for future periods could differ  materially  from
those anticipated or projected. Please refer to the "Management's Discussion and
Analysis or Plan of Operation"  that is found in the Company's  Annual Report on
Form 10-KSB for the year ended December 31, 2003 for more details.

Unless otherwise required by applicable law, the Company does not undertake, and
specifically disclaims any obligations, to update any forward-looking statements
to reflect  occurrences,  developments,  unanticipated  events or  circumstances
after the date of such statement.

ITEM 3. CONTROLS AND PROCEDURES

(a)      The Company maintains  disclosure controls and procedures as defined in
         Rule 13a-14(c) of the Securities Exchange Act of 1934 that are designed
         to ensure that information  required to be disclosed  periods specified
         in the SEC's rules and forms,  and that such information is accumulated
         and  communicated  to the  Company's  management,  including  its Chief
         Executive Officer and Chief Financial Officer, as appropriate, to allow
         timely decisions regarding required disclosure.

         Within 90 days prior to the date of this  report,  the Company  carried
         out an evaluation,  under the supervision and with the participation of
         the  Company's  management,  including the  Company's  Chief  Executive
         Officer and the Company's Chief Financial Officer, of the effectiveness
         of the design and  operation of the Company's  disclosure  controls and
         procedures.  Based on the  foregoing,  the  Company's  Chief  Executive
         Officer  and  Chief  Financial  Officer  concluded  that the  Company's
         disclosure controls and procedures were effective.

(b)      There  have  been no  significant  changes  in the  Company's  internal
         controls  or in other  factors  that  could  significantly  affect  the
         internal  controls  subsequent  to the date the Company  completed  its
         evaluation.


                                       -8-
<PAGE>

                            PART II OTHER INFORMATION


Item 1.      Legal Proceedings
             -----------------

              There  are no  material  legal  proceedings  pending  to which the
              Company  is a  party  of,  or  which  any of its  property  is the
              subject.

Item 2.      Changes in Securities
             ---------------------

              None

Item 3.      Defaults Upon Senior Securities
             -------------------------------

              None

Item 4.      Submission of Matters to a Vote of Security Holders
             ---------------------------------------------------

              None

Item 5.      Other Information
             -----------------

              None

Item 6.      Exhibits and Reports on Form 8-K
             --------------------------------

             A. Exhibits:

              Exhibit 31.1  Certification of CEO and CFO pursuant to Section 302
              of the Sarbanes-Oxley Act of 2002

              Exhibit  32.1  Certification  of CEO and CFO pursuant to 18 U.S.C.
              Section  1350,   as  adopted   pursuant  to  Section  906  of  the
              Sarbanes-Oxley Act of 2002

             B. Reports on Form 8-K: None


                                       -9-
<PAGE>
                                   SIGNATURES


In accordance with the requirements of the Securities  Exchange Act of 1934, the
Registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned thereunto duly authorized.


Date    05/12/04                         /s/ Paul M. Bluto
        --------                         -----------------
                                            Paul M. Bluto
                                            Chairman and
                                            Principal Financial Officer
                                            Chief Executive Officer




Date    05/12/04                         /s/ Paul E. Rasmussen
        --------                         ---------------------
                                            Paul E. Rasmussen
                                            President
                                            Chief Operating Officer




                                      -10-