BOUTIQUE AIR

548 Market St

San Francisco, CA

t. 415.449.0505

f. 415.738.7671

About Boutique Air

Our Story

Headquartered in San Francisco, California, Boutique Air has been in operation since 2007. We

began by flying fire surveillance missions for the U.S. Forestry Service and Bureau of Land

Management. We evolved to provide air charter services from the Burbank, Hawthorne, Las

Vegas and Redding airports with our Pilatus and Cessna fleet of aircraft. As a charter operator

we have received certifications from both industry leading safety organizations, ARG/US and

Wyvern. Boutique Air has pilots that are highly experienced and hold the most advanced FAA

ratings ­ a key reason for our continued perfect safety record.

In July of 2012 Boutique Air applied for commuter operating authority from the Department of

Transportation. We quickly passed tests on financial fitness and management competency,

receiving authority for scheduled service in January of 2013.

We began scheduled service between Los Angeles and Las Vegas in January of 2014.

In Texas

On April 22, the DOT selected Boutique Air to provide EAS between Clovis and DFW. We

anticipate beginning service in 60­90 days.

We have worked to develop our distribution channels. We have connections in place with all of

the major Global Distribution Systems (GDSs), which travel agents use to access the market.

You will find us on Worldspan and Apollo (Travelport), Sabre, and Amadeus. In addition, we are

on the major Online Travel Agencies (OTAs), including Expedia, Travelocity, Priceline, Orbitz,

CheapTickets, and CheapOAir.

Furthermore, we have direct channels, such as our website and call center ­ which will be

staffed by locals. We will also be hiring a local station manager and customer service agents to

ensure Victoria gets the support and attention it expects and deserves.

Finally, we look forward to being active in the community by participating in the Chamber of

Commerce, developing partnerships with local businesses, supporting local charities, and

attending events.
BOUTIQUE AIR

548 Market St

San Francisco, CA

t. 415.449.0505

f. 415.738.7671

What people are saying about Boutique Air

Boutique Air PC-12, one of the best turboprop aircraft on the market!... Give them a try!!

-Tarek A. via Yelp.com

We also feel that the PC-12 aircraft bid by Boutique Air presents the safest and most

comfortable option for the traveling public.

-Hon. Mayor David Lansford in Recommendation Letter

City of Clovis, NM

Flew with Boutique from LA to Vegas and back and must say I was extremely surprised. From

the ease of check-in, To the flight itself, the whole process was great. Price was competitive

with any other airline out there. I plan on flying boutique for all my Vegas outings, and may

even look into renting the whole plane for a group trip. Thanks Boutique!

-Kevin J. via Yelp.com

We find that Boutique Air is fit, willing and able to operate as a commuter air carrier,

and capable of providing reliable Essential Air Service...

­Susan L. Kurland in Clovis EAS Award

Asst. Sec. for Aviation and International Affairs

US DOT

Right now Boutique Air is a very cool secret.

-Examiner.com

Flew with Boutique Air from LA to Las Vegas round trip and it was a great experience. Good

service, on time departures, and a hassle free and nice way to travel in general. A really

nice pilot and copilot as well.

-Patrick S. via Yelp.com
BOUTIQUE AIR

548 Market St

San Francisco, CA

t. 415.449.0505

f. 415.738.7671

Photos of Boutique Air aircraft
BOUTIQUE AIR

548 Market St

San Francisco, CA

t. 415.449.0505

f. 415.738.7671

Photos of Boutique Air aircraft

Proposal

Our proposal would be flown in nine­seat, modern, pressurized Pilatus PC­12 aircraft. The term

for each option is two years.

We are projecting fares ranging from $49 to $99 for IAH. For DFW we are projecting fares from

$59 to $109. From time to time we will also have sales to increase both awareness and

passenger counts.
BOUTIQUE AIR

548 Market St

San Francisco, CA

t. 415.449.0505

f. 415.738.7671

Subsidy Reduction

Traffic in Victoria has fallen substantially over the last two years. In our opinion this is directly

related to reliability issues with the current operator. In conducting our analysis we used a four

year weighted average to estimate the amount of traffic we would be able to capture. We believe

that restoring reliable service to Victoria will correct the current pattern and bring them into

compliance with the subsidy cap.

For our dual hub option we forecasted traffic levels slightly above the weighted average. We

believe the convenience of having the option of two major hubs will increase traffic above

historical levels. We are so confident in our dual hub option that we will guarantee, after

the first six months, we will not bill for more than $200 per passenger. This guarantee is

only for the dual hub option.

Community Input

Shortly after the bids are posted to the docket, Boutique Air will schedule meetings to meet with

city officials and private citizens. This will allow us to answer any questions and provide

additional information.

While we can’t promise we will be able to implement everyone’s suggestions, we welcome

feedback from the citizens of these communities, as well as anyone who may have an interest in

the proposed flights. What we can promise is that we will listen to your feedback, and give it the

attention and consideration it deserves.

With respect and appreciation,

Shawn Simpson

CEO
BOUTIQUE AIR

548 Market St

San Francisco, CA

t. 415.449.0505

f. 415.738.7671

Option 1

12 nonstop RT weekly to DFW and 12 nonstop RT weekly to IAH
BOUTIQUE AIR

548 Market St

San Francisco, CA

t. 415.449.0505

f. 415.738.7671

Option 1

Community

Operations

Scheduled Flights

Completed Flights (98%)

Scheduled Block Hours

Scheduled Seats

Scheduled ASMs

Revenue

Passengers

Average Fare

Fare Revenue

Total Revenue

Expenses

Fuel

Ownership

Maintenance and Reserves

Staff

Marketing and Distribution

Other Indirect Costs

Total Costs

Profit Element

Margin

Total Subsidy

Victoria

2,496

2,446

2,400

22,464

4,526,496

11,161

$73.75

$822,022

$822,022

$799,200

$495,000

$768,000

$537,908

$44,645

$234,997

$2,879,750

$143,987

5.00%

$2,201,715
BOUTIQUE AIR

548 Market St

San Francisco, CA

t. 415.449.0505

f. 415.738.7671

Option 2

24 nonstop RT weekly to IAH
BOUTIQUE AIR

548 Market St

San Francisco, CA

t. 415.449.0505

f. 415.738.7671

Option 2

Community

Operations

Scheduled Flights

Completed Flights (98%)

Scheduled Block Hours

Scheduled Seats

Scheduled ASMs

Revenue

Passengers

Average Fare

Fare Revenue

Total Revenue

Expenses

Fuel

Ownership

Maintenance and Reserves

Staff

Marketing and Distribution

Other Indirect Costs

Total Costs

Profit Element

Margin

Total Subsidy

Victoria

2,496

2,446

1,656

22,464

2,763,072

9,808

$68.75

$674,328

$674,328

$551,448

$660,000

$529,920

$467,474

$39,234

$243,097

$2,491,172

$124,559

5.00%

$1,941,403
BOUTIQUE AIR

548 Market St

San Francisco, CA

t. 415.449.0505

f. 415.738.7671

Option 3

18 nonstop RT weekly to DFW
BOUTIQUE AIR

548 Market St

San Francisco, CA

t. 415.449.0505

f. 415.738.7671

Option 3

Community

Operations

Scheduled Flights

Completed Flights (98%)

Scheduled Block Hours

Scheduled Seats

Scheduled ASMs

Revenue

Passengers

Average Fare

Fare Revenue

Total Revenue

Expenses

Fuel

Ownership

Maintenance and Reserves

Staff

Marketing and Distribution

Other Indirect Costs

Total Costs

Profit Element

Margin

Total Subsidy

Victoria

1,872

1,835

2,352

16,848

4,717,440

9,808

$78.75

$772,412

$772,412

$783,216

$660,000

$752,640

$279,864

$39,234

$86,023

$2,600,976

$130,049

5.00%

$1,958,613