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# Air Choice One Multi-Aero Inc. 

# d/b/a Air Choice One
Proposal to Provide Essential Air Service at Eau Claire, Wisconsin

Muskegon, Michigan

Paducah, Kentucky Docket DOT-OST-2009-0306 J 

### Docket DOT-OST-2009-0301 J 

### Docket DOT-OST-2009-0299 v'' • t" • • ' - .I



### Air Choice One is aware of the many challenges facing EAS communities. Our proposal will give the communities of Eau Claire, Muskegon, and Paducah the best access to the national transportation system at reasonable prices. We understand the efforts of a dedicated air carrier are critical to your continued success. Air Choice One is that air carrier and we believe the strategy outlined in our proposal will support and complement airport development efforts. We believe our analysis, planning, marketing strategy, and dedication to the community enable us to win the confidence of local travelers. Our outstanding customer service keeps them coming back. We have proven our strategy works with other EAS communities and we are committed to delivering the same results in yours. We are committed to providing you with outstanding service and will continue working with you throughout our term to provide the next level of air service and, in turn, success for all.

# Air Choice One : . .· IVl'arl<et:**Growtn ~·** **strateg'f.' ~** 

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# Partn**~rtng Witn** **r tti** **t,- ~o** **~ ~unity** 
Air Choice One is dedicated to working with your commun ity to reinvigorate the service at your airport and sustain growth that will launch us into the future

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• WE ARE YOUR NEIGHBORS 

### • Corporate Headquarters in Midwest • Increase Local Career Opportunities • WE ARE IN YOUR COMMUNITY 

### • Routine On-Site Sales Visits • Chamber of Commerce Participation and Membership • STRONG PUBLIC RELATIONS AND MEDIA OUTREACH 

### • Business Incentive Programs • Travel Agent Discounts • Business to Business Communication • Attendance at Public Events • WE KEEP YOU INFORMED 

### • Monthly Airport Board Updates.. L. - 

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# .:; .·. · Marketing:lnvestrtlent

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Air Choice One reinvests in our served communities and will grow ridership

• TRADITIONAL MEDIA • Radio-Talk Shows/Commercials • TV Commercials and Event Coverage • Print-Newspaper/Magazines • Billboards • Web Based

- E-Biasts

- Monthly E-Mail Promotions

- City Representation on Our Website • SOCIAL MEDIA • Twitter, Facebook, Linked In • INTERACTIVE MEDIA • Contests • You TubeNideos • EVENTS AND SPONSORSHIPS • Local Charitable Support-March of Dimes , Make-A-Wish Foundation , Red Cross , etc. • Business/Community Support-Golf Tournaments, Business Luncheons, Air Shows, etc. • COMMUNITY TICKET OFFICE

# Airline Completion Ratios 1 0 5 ,.. . · ··· ····-- ······ ············· · ················ ········· · ·····"""""···-····-·

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### 80 75 Am. Gr. lakes Se a Port Air Eagle 

### Choice

Wo rk s Cited: T-100 Segment 

## Airline Re o r t DOT 2010 Calendar Yt>a r 

## • CONSISTENT SERVICE IS KEY 

## • Proven Success in Other EAS Markets • Builds Passenger Confidence in Carrier • Dedicated Aircraft for your Airport

- 102% Flight Completion Ratio as Reported by DOT YR 201 0

- Spare Aircraft Availability 

## • AIR CHOICE ONE'S REVENUE

INCREASED BY OVER 20% YE 2010 VS. 2009

## • VISIBILITY • Global Distribution Systems -Apollo , Worldspan, Travelport,

Amadeus, etc. • Consumer Sites -Expedia, Travelocity, Priceline,

Orbitz, etc
. • Web based booking -www.airchoiceone.com • Call Center -Open 7 Days a Week


## • CONNECTIVITY • United Airlines Agreement • Actively Pursuing More Legacy

Agreements Departing fllgh H cm Burlington

. lA ( BRL) to New York City. NY (LGA)

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### S29 6 $ 296 

### 5 330 Tcta l $326 To< al S325 T.)tal )367

Step 1:Select aDeparting Flight From Stlouis, MO to Burlington, lA

. Lawtst fort Summ•rv 5 60

### Air Choice One offers the right price for the right ticket at the right time. We take all things into consideration and enter the market with low fares. We work hard to establish a winning price point through targeted market analysis. We believe consistent pricing builds consumer confidence.

• BUILDING & SUSTAINING RIDERSHIP

THROUGH PRICE 

### • Introductory Fares Peak Interest and

Drive Passengers to Air Choice One and Your Airport • On-Going Affordable Fares 

## = Full

Planes! • Full Planes Establish the Customer

Base Needed to Reduce Future Subsidy Requirements 

## 3000

(/) 

## 2500

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# 2' 2000 Ql (/) (/) (\j Q_ 

# - 1500
0 

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## 500 0 Air Choice One Ridership Growth EAS Markets 2010-2011***---~ ·**  

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### • 2010**~** 

### 2011 Month of Service

·Numbers Reflect 0 & 0Cessna Grand Caravan

..: ·

.: 1 1 OPTION 1, 2 YEAR SERVICE -ORO SERVICE CESSNA GRAND CARAVAN Eau Clair, Wisconsin- Chicago O'Hare International Airport 35 Round Trips Per WeekCessna Grand Caravan OPTION 1, 2 YEAR SERVICE
- ORO SERVICE CESSNA GRAND CARAVAN Muskegon, Michigan- Chicago O'Hare International Airport 42 Round Trips Per Week

# Air 

# Choice One

OPTION 1, 2 YEAR SERVICE

- STL SERVICE CESSNA GRAND CARAVAN 

### Paducah, Kentucky- lambert St. louis International Airport

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. '**~** 1 ; .> ; Cessna Grand Caravan 42 Round Trips Per Week

# Air Choice One

Eau Claire, Wisconsin- Chicago O'Hare International Airport- Caravan Operation Revenues EAU-ORD Revenues Other Revenues Total Operating Revenues
Direct Operating Expenses Flying Operations Fuel and Oil Maintenance Aircraft Leases Total Direct Marketing Indirect Total Operating Expenses Operating Loss Profit Element (5% total Oper

. Exp

. ) Compensation Required Compensation per PAX Compensation per Departure $2,376,000.00 11,880
.00 $2,387,880.00

$ 715,400.00

1,577,886
.24 1,173 , 256
.00

475.000.00 $3,941,542

.24 191,037
. 60 783,285
.00 $4,915,864.84 $2,527,984.84 245,793
. 24 $2,773,778.08 $115

. 57 $775.45 ;

: # Passengers:

Average Fare : Departures : Block Hours : Revenue Passenger Miles: 24,000 $99.00

3,577 5,723 6,456,000 Available Seat Miles : 8,636,191 Representative Schedule Departure EAU 5 :00AM CT ORO 6 :45 AM CT EAU 8:30AM CT ORO 10:15 AM CT EAU 12 : 00 PM CT ORO 1:45 PM CT EAU 3 :3 0PM CT ORO 5 : 15 PM C T EAU 7:00PM CT ORO 8 :45 PM CT I Arrival ORO 6 : 30AM CT EAU 8:15AM CT ORO 10:00 AM CT EAU 11:45 AM CT ORO 1:30PM CT EAU 3:15PM CT ORO 5:00 PM CT EAU 6:45PM CT ORO 8:30PM CT EAU 10 : 15 PM CT '

## Muskegon, Michigan- Chicago O'Hare International Airport- Caravan Operation Revenues MKG-ORD Revenues Other Revenues Total Operating Revenues
Direct Operating Expenses Flying Operations Fuel and Oil Maintenance Aircraft Leases Total Direct Marketing Indirect Total Operating Expenses Operating Loss Profit Element (5 % total Oper. Exp

. ) Compensation Required Compensation per PAX Compensation per Departure $1,621,500.00 8,107
. 50 $1,629,607.50

$ 578,400.90 963,450
.64 743,658.30 475,000.00 $2,760 , 509
. 84 191,452
. 15 779,708.00 $3,731,669.99 $2 , 102,062.49 186,583
. 50 $2,288,645.99 $97

.39 $533

. 19 I I I I # Passengers:

Average Fa r e: Departures : Block Hours : Revenue Passenger M i les : Availab l e Seat Miles: 23 , 500 $69

.00

4, 292 3 , 305 2, 773 , 000 4 , 546 , 040 Representative Schedule Departure Arrival MKG 6 :00AM ET ORO 6 :00AM CT ORO 6:30AM CT MKG 8:30AM ET MKG 8 :45AM ET ORO 8:45AM CT ORO 9 : 15AM CT MKG 11:15 AM ET MKG 11 :30 AM ET ORO 11:30 AM CT ORO 12:00 PM CT MKG 2:00PM ET MKG 2 : 15PM ET ORO 2 : 15PM CT ORO 2 :45 PM CT MKG 4 :45PM ET MKG 5 :00PM ET ORO 5:00PM CT ORO 5:30PM CT MKG 7:30PM ET MKG 8 : 00PM ET ORO 8:00 PM CT ORO 8 :30 PM CT MKG 10 :30 PM ET I !

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# Air Choice One

Paducah, Kentucky- Lambert St. Louis International Airport- Caravan Operation Revenues PAH-STL Revenues Other Revenues Total Operating Revenues
Direct Operating Expenses Flying Operations Fuel and Oil Maintenance Aircraft Leases Total Direct Marketing Indirect Total Operating Expenses Operating Loss Profit Element (5% total Oper. Exp.) Compensation Required Compensation per PAX Compensation per Departure $1,755,000.00 8,775.00 $1,763,775.00

$ 646,006.20

1,017,736.62

793,664.76 475,000.00 $2,932,407.58 186,475.50 693,860.00 $3,812,743.08 $2,048,968.08 190,637.16 $2,239,605.24 $82.95 $521.76 

### I 

### I # Passengers:

Average Fare: Departures: Block Hours: Revenue Passenger Miles: Available Seat Miles: 27,000 $65.00

4,292 3,691 3,915,000 5,586,235 Representative Schedule Departure Arrival PAH 6:00AM CT STL 7:00AM CT STL 7:30AM CT PAH 8:30AM CT PAH 9:00AM CT STL 10:00 AM CT STL 10:15 AM CT PAH 11:15 AM CT PAH 11:30 AM CT STL 12:30 PM CT STL 1:00PM CT PAH 2:00PM CT PAH 2:15PM CT STL 3:15PM CT STL 3:30PM CT PAH 4:30PM CT PAH 4:45 PM CT STL 5:45PM CT STL 6:00PM CT PAH 7:00PM CT PAH 7:15PM CT STL 8:15PM CT STL 8:30PM CT PAH 9:30PM CT. 

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## • Proven Enplanement Record • Successful Pricing Strategy • Demonstrated Growth in Community Support • Proven Reliability • Outstanding Completion Ratio • Great Hub Connectivity • Successful Marketing and Public Relations

Outreach • Raise Awareness About Local Air Service • We Cater to Community and Business Needs


# e Look Forvvard to Serving You!