UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549
                                   FORM 10-QSB


(Mark One)

[X] Quarterly Report Under Section 13 or 15(d) of the Securities Exchange Act of
1934 for the quarterly period ended June 30, 2004.

[ ] Transition  Report Under Section 13 or 15(d) of the Securities  Exchange Act
for the transition period from ____________ to ____________.

Commission file number 0-21070

                             ITEC Attractions, Inc.
            (Exact name of small business issuer as specified in its
charter.)

         Nevada                                           66-0426648
         ------                                           ----------
(State of Incorporation)                       (IRS Employer Identification No.)

         3562 Shepherd of the Hills Expressway, Branson, Missouri 65616
         --------------------------------------------------------------
                    (Address of principal executive offices)

                                 (417) 335-3533
                                 --------------
                           (Issuer's telephone number)

Check  whether the issuer (1) filed all reports  required to be filed by Section
13 or Section 15(d) of the Securities  Exchange Act of 1934 during the preceding
12 months (or for such shorter  period that the  registrant was required to file
such reports), and (2) has been subject to such filing requirements for the past
90 days.           Yes X        No

The number of shares  outstanding of the issuer's common stock, $.001 par value,
as of August 1, 2004 is 7,937,638 shares.

Transitional  Small  Business  Disclosure  Format (check one):  Yes       No X


<PAGE>

                             ITEC Attractions, Inc.


                                TABLE OF CONTENTS


PART 1.  FINANCIAL INFORMATION

Item 1.    Financial Statements


                                                                     Page Number
                                                                     -----------

Condensed Balance Sheet
  June 30, 2004..........................................................     1


Condensed Statements of Operations
  Three and Six Months Ended June 30, 2004 and 2003......................     2

Condensed Statements of Cash Flows
  Six Months Ended June 30, 2004 and  2003...............................     3


Notes to Condensed Financial Statements..................................     4


Item 2.  Management's Discussion and Analysis of Financial
   Condition and Results of Operations...................................     5


Item 3.  Controls and Procedures.........................................     8


PART II.  OTHER INFORMATION..............................................     9

<PAGE>

                             ITEC Attractions, Inc.

                             Condensed Balance Sheet
                                   (Unaudited)


                                                                     June 30,
           ASSETS                                                      2004
                                                                 --------------
Current assets:
   Cash                                                          $      200,572
   Accounts receivable                                                  122,326
   Inventories                                                          533,843
   Prepaid expenses                                                     192,248
   Prepaid leases-current                                               104,889
                                                                 --------------

           Total current assets                                       1,153,878


Property and equipment, net of accumulated
  depreciation of $4,080,485                                          6,600,039
Prepaid leases-non-current                                              431,160
Deposits                                                                 28,324
                                                                 --------------


           TOTAL ASSETS                                          $    8,213,401
                                                                 ==============

           LIABILITIES AND STOCKHOLDERS' EQUITY

Current liabilities:

   Accounts payable                                              $      420,640
   Accrued expenses                                                     313,477
   Current maturities of long-term debt                                 227,904
                                                                 --------------

           Total current liabilities                                    962,021

Accrued lease expense                                                   619,826
Long-term debt                                                        4,447,595
Deferred revenue                                                         89,637
Security deposits                                                        12,400
Interest rate swap agreement                                            353,277
                                                                 --------------

           Total liabilities                                          6,484,756

Stockholders' equity
   Common stock, $.001 par value.  Authorized 40,000,000
      shares, issued and outstanding 7,937,638 shares                     7,938
   Additional paid-in capital                                        10,781,076
   Retained earnings (deficit)                                       (9,060,369)
                                                                 --------------

           Total stockholders' equity                                 1,728,645
                                                                 --------------

           TOTAL LIABILITIES AND STOCKHOLDERS' EQUITY            $    8,213,401
                                                                 ==============


See accompanying notes to condensed financial statements.

                                        1
<PAGE>

                             ITEC Attractions, Inc.
                       Condensed Statements of Operations
                                   (Unaudited)

<TABLE>
<CAPTION>

                                                          Three Months Ended                        Six Months Ended
                                                                June 30,                                 June 30,

                                                         2004              2003                 2004                2003
                                                    ---------------    --------------       --------------     ---------------
<S>                                                 <C>                <C>                  <C>                <C>
Revenue:
     Theater and concession                         $    1,089,877     $   1,105,409        $   1,648,606      $    1,548,351
     Food service                                        1,010,928           953,376            1,352,791           1,244,280
     Gift shops                                            334,989           338,091              427,104             437,951
     Mall operations                                       124,985           107,024              213,880             197,336
                                                    ---------------    --------------       --------------     ---------------
                                                         2,560,779         2,503,900            3,642,381           3,427,918
                                                    ---------------    --------------       --------------     ---------------
Direct Expense:
     Theater and concession                                670,389           652,493            1,081,561             992,861
     Food service                                          815,836           770,932            1,218,024           1,128,738
     Gift shops                                            291,697           259,571              374,586             372,006
     Mall operations                                       122,573           115,067              229,449             206,163
                                                    ---------------    --------------       --------------     ---------------
                                                         1,900,496         1,798,063            2,903,619           2,699,768
                                                    ---------------    --------------       --------------     ---------------

Gross Profit                                               660,283           705,837              738,762             728,150
                                                    ---------------    --------------       --------------     ---------------

Operating Expense:
     General and administrative                            190,980           175,541              414,182             407,854
     Advertising and marketing                             228,502           254,572              388,504             416,344
     Depreciation and amortization                         136,581           130,483              268,652             263,311
     (Gain) loss on derivative financial instrument       (142,837)            1,014             (162,665)            (23,573)
                                                    ---------------    --------------       --------------     ---------------
                                                           413,226           561,610              908,673           1,063,936
                                                    ---------------    --------------       --------------     ---------------

Operating Income (Loss)                                    247,057           144,227             (169,911)           (335,786)

Other Income (Expense):
     Interest income                                           284                68                  812                 266
     Interest expense                                     (119,169)         (121,454)            (237,925)           (243,150)
                                                    ---------------    --------------       --------------     ---------------
                                                          (118,885)         (121,386)            (237,113)           (242,884)
                                                    ---------------    --------------       --------------     ---------------

                                                    ---------------    --------------       --------------     ---------------
        Net Income (Loss)                           $      128,172     $      22,841        $    (407,024)     $     (578,670)
                                                    ===============    ==============       ==============     ===============

Income (loss) per common share                      $         0.02     $        0.00        $       (0.05)     $        (0.07)
                                                    ===============    ==============       ==============     ===============
Weighted average common
   shares outstanding                                    7,937,638         7,937,638            7,937,638           7,937,638

</TABLE>

See accompanying notes to condensed financial statements.

                                        2

<PAGE>

                           ITEC Attractions, Inc.

                     Condensed Statements of Cash Flows
                                 (Unaudited)
<TABLE>
<CAPTION>


                                                                              Six Months Ended
                                                                                  June 30,
                                                                         2004                  2003
                                                                    --------------        --------------
<S>                                                                 <C>                   <C>
Cash flows from operating activities:
   Net loss                                                         $     (407,024)       $     (578,670)
     Items not requiring(providing) cash:

      Depreciation and amortization                                        268,652               263,311
       (Gain) loss on derivative financial instrument                     (162,665)              (23,573)
      Changes in:
        Accounts receivable                                                (41,065)               (9,981)
        Inventories                                                       (146,790)             (181,409)
        Prepaid expenses and deposits                                     (100,309)              (46,047)
        Prepaid leases                                                      80,619                80,618
        Accounts payable and other accrued expenses                        253,162               471,604
                                                                    --------------        --------------
                         Net cash used in operating activities            (255,420)              (24,147)
                                                                    --------------        --------------

Cash flows from investing activities:
   Purchase of property and equipment                                     (120,570)             (136,215)
                                                                    --------------        --------------
                         Net cash used in investing activities            (120,570)             (136,215)
                                                                    --------------        --------------

Cash flows from financing activities:
   Principal payments on long-term debt                                    (71,745)              (77,109)
                                                                    --------------        --------------
                        Net cash used in financing activities              (71,745)              (77,109)
                                                                    --------------        --------------

Decrease in cash                                                          (447,735)             (237,471)

Cash at beginning of period                                                648,307               399,394
                                                                    --------------        --------------

Cash at end of period                                               $      200,572        $      161,923
                                                                    ==============        ==============

Supplemental cash flow information:
  Cash paid during the period for interest                          $      239,484        $      243,150

</TABLE>


See accompanying notes to condensed financial statements.

                                        3
<PAGE>

                             ITEC Attractions, Inc.

                     Notes to Condensed Financial Statements

                                   (Unaudited)


NOTE 1.  BASIS OF PRESENTATION

ITEC Attractions,  Inc. (formerly known as International  Tourist  Entertainment
Corporation)  (the  "Company")   commenced   operations  in  October  1993.  The
accompanying  interim condensed financial  statements are unaudited,  but in the
opinion  of  management  reflect  all  adjustments  (consisting  only of  normal
recurring  adjustments)  necessary  for a fair  presentation  of  the  financial
position,  results of operations and cash flows for the Company.  The results of
operations for any interim period are not necessarily  indicative of results for
the respective  full year.  Certain  information and note  disclosures  normally
included in the Company's  annual  financial  statements  prepared in accordance
with accounting  principles  generally  accepted in the United States of America
have been condensed or omitted.  These condensed financial  statements should be
read in conjunction with the financial statements and notes thereto contained in
the Company's  annual report on Form 10-KSB for the year ended December 31, 2003
as filed with the Securities and Exchange Commission.

NOTE 2. OPERATING SEGMENTS

The Company operates in three business segments: 1) Theater and concessions,  2)
Food service, and 3) Retail services.

The following table presents financial  information by operating segment for the
six months ended June 30, 2004 and 2003.
<TABLE>
<CAPTION>

Six months ended           Theater and       Food           Retail
June 30, 2004              Concessions      Service         Services        Corporate         Total
---------------------------------------------------------------------------------------------------------
<S>                        <C>              <C>             <C>             <C>              <C>
Sales to unaffiliated
  customers                $1,648,606       $1,352,791      $640,984                  -      $3,642,381

Operating income
  (loss)                   $  567,045       $  134,767      $ 36,949        $  (908,673)     $ (169,911)

Six months ended           Theater and       Food            Retail
June 30, 2003              Concessions      Service         Services        Corporate         Total
---------------------------------------------------------------------------------------------------------

Sales to unaffiliated
  customers                $1,548,351       $1,244,280      $635,287                  -      $3,427,918

Operating income
  (loss)                   $  555,490       $  115,542      $ 57,118        $(1,063,936)     $ (335,786)

</TABLE>


                                       4
<PAGE>


NOTE 3.  DERIVATIVE FINANCIAL INSTRUMENT

The derivative financial instrument held by the Company is an interest rate swap
agreement  with Bank of  America,  N.A.  (the  "Bank")  to  effectively  fix the
interest rate on the Company's term note with the Bank,  which is due June 2013,
at 10.4% through April 1, 2006. The Company's derivative  instrument is recorded
at its fair value with changes in fair value  included in earnings.  The Company
recognized a gain (loss) on  derivative  financial  instruments  of $142,837 and
($1,014) for the quarters ended June 30, 2004 and 2003 respectively,  and a gain
of  $162,665  and  $23,573  during the six months  ended June 30,  2004 and 2003
respectively.

NOTE 4.  LINE OF CREDIT

The  Company's  $200,000  revolving  bank line of credit has expired and was not
replaced.

ITEM 2. MANAGEMENT'S  DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS
OF OPERATIONS

General

The following  discussion and analysis  provides  information  which  management
believes  is  relevant  to an  assessment  and  understanding  of the results of
operations and financial condition of ITEC Attractions, Inc. This discussion and
analysis should be read in conjunction  with the financial  statements,  related
notes and Management's  Discussion and Analysis included in the Company's Annual
Report on Form 10-KSB for the year ended December 31, 2003.

ITEC  Attractions,  Inc. began  operations  with the opening of its giant screen
theater and mall facility in Branson, Missouri in October 1993. This facility is
known as the IMAX  Entertainment  Complex (The Complex).  The Complex contains a
532-seat  IMAX theater  with a screen that is 62 feet tall and 83 feet wide.  In
addition,  The Complex  includes an enclosed  shopping  mall with  approximately
22,000  square feet of retail  space.  McFarlain's,  a family  restaurant in the
mall, has been owned and operated by the Company since May 1, 1995.

During the quarter ended  September 30, 1998, the Company  completed an addition
to McFarlain's  restaurant  that increased  seating by 133 people.  This was the
second major expansion of the restaurant over a two and a half year period,  and
brings total seating to 630 people. During the quarter ended March 31, 1997, the
Company  acquired  assets to begin the operation of McFarlain's  Back Porch,  an
express  deli and bakery which is also  located in the mall.  In 2000,  The Back
Porch  was  converted  to the IMAX Food  Court.  The IMAX  Food  Court  includes
franchises for Quiznos Sub Sandwiches,  Baskin & Robbins Ice Cream and Breadeaux
Pizza.

In 1994,  the Company  began  selling gift items related to the films which were
being exhibited in the theater or which are  representative  of the lifestyle of
the Ozarks.  This  operation  has evolved  into the Legacy & Legends  Gift Shop,
which  has  been  one of the  Company's  most  profitable  and  fastest  growing
departments. Because of the success of the Legacy and Legends Gift Shop, in 2000
the Company  made a decision to expand its gift shop  operations.  In October of
2000 the Company  acquired  Fabulous  Finds, a kiosk located in the Complex that

                                       5
<PAGE>

primarily sells costume jewelry.  In January of 2001 the Company acquired Shadow
Box Gifts and Collectibles,  a gift shop located in the Complex that specializes
in the sale of various types of collectibles.  Twelve other shops and kiosks are
currently leased to third parties.

In  December  1997,  the  Company  installed a new 35mm  projection  system,  in
addition to its IMAX giant screen projection  system,  and began showing feature
35mm films each evening in addition to the IMAX giant screen film presentations.

In March 1998,  the Company  completed the  construction  of a 210-seat  theater
named the Little Opry Theater,  for live  performances in The Complex.  Smoke on
the  Mountain,  Gold Wing Express,  Hank  Williams  Revisited and the Keepin' It
Country shows are currently performing in the Little Opry Theater.

On July 24, 2000 the Company completed  financial  arrangements for a program of
additional capital improvements to The Complex.  These improvements included the
construction  of a new theater  center named Elite Cinema III, which is adjacent
to The Complex.  Elite Cinema III houses three  theaters  with  state-of-the-art
sound systems and stadium style seating, and is designed to exhibit 35mm feature
length films.  The seating  capacity of the three theaters is 181, 170, and 132.
Construction  of Elite Cinema III  commenced in March of 2001 and was  completed
during  the third  quarter of 2001.  The  Company  also  increased  the  parking
capacity  of  The  Complex  by 165  spaces  to  accommodate  the  new  theaters.
Construction  of the  parking  expansion  commenced  in  January  2000  and  was
completed  at the time the Elite  Cinema III opened.  The cost of these  capital
improvements was approximately $1.8 million.

RESULTS OF OPERATIONS

Revenues for the quarter  ended June 30, 2004  increased 2 percent to $2,560,779
as compared to $2,503,900  for the same quarter of the previous  year.  Revenues
for the six-month  period ended June 30, 2004  increased 6 percent to $3,642,381
compared to $3,427,918 in the prior year period.  This increase is attributed to
both an increase in theater revenue, as well as the food revenue.

Direct  operating  expenses were  $1,900,496 for the quarter ended June 30, 2004
representing  74 percent of sales,  as compared to expenses of  $1,798,063 or 72
percent  of  sales  for the  comparable  period  of the  previous  year.  Direct
operating  expenses  were  $2,903,619  for the six months  ended  June 30,  2004
representing  80 percent of sales, as compared to an expense of $2,699,768 or 79
percent of sales for the comparable  period of the previous year.  This increase
in direct operating expenses is primarily attributed to an increase in royalties
in film revenue.

General and administrative  expenses were $190,980 and $175,541 for the quarters
ended June 30, 2004 and 2003,  respectively  and were  $414,182 and $407,854 for
the six months ended June 30, 2004 and 2003, respectively.


                                       6
<PAGE>

Advertising  and  marketing  expense was $228,502 for the quarter ended June 30,
2004 compared to $254,572 for the same period in 2003,  and was $388,504 for the
six months ended June 30, 2004 compared to $416,344 for the same period in 2003.

Interest  expense was $119,169 and $121,454 for the quarters ended June 30, 2004
and 2003, respectively,  and was $237,925 for the six months ended June 30, 2004
and $243,150 for the same period in 2003.

Net income was  $128,172  for the quarter  ended June 30,  2004  compared to net
income  of  $22,841  for the same  period  of the  previous  year.  Net loss was
$407,024  for the six  months  ended  June 30,  2004  compared  to a net loss of
$578,670 for the six months ended June 30, 2003. This increase in net income for
the quarter,  and the decrease in the net loss for the six months,  is primarily
related to the gain recorded on the interest rate swap.

LIQUIDITY AND CAPITAL RESOURCES

As  of  June  30,  2004,  current  assets  totaled  $1,153,878,   while  current
liabilities  totaled $962,021.  The Company's current ratio at June 30, 2004 was
1.20 to 1.00.

As of June 30, 2004, the Company has outstanding borrowings of $100,000 from Ms.
Ann Bluto, a director of the Company. This loan bears interest at prime plus 2%.

On July 24, 2000, the Company  refinanced its existing long-term debt with a new
term loan in the amount of  $4,676,203.  The proceeds of the term loan were used
to refinance existing  indebtedness and to finance the construction of three new
theaters and additional parking related thereto and the construction of the food
court.  The term  loan is  secured  by deeds of trust on the  Company's  theater
complex and ground leases.

Going  forward,  the Company  expects to be able to finance its  operations  and
immediate capital  requirements from currently available capital,  and cash flow
from operations.

FORWARD-LOOKING STATEMENTS

When  used in this  Form  10-QSB,  in  other  filings  by the  Company  with the
Securities  and Exchange  Commission,  in the Company's  press releases or other
public stockholder communications,  or in oral statements made with the approval
of an authorized  executive officer of the Company,  the words or phrases "would
be," "will allow,"  "intends to," "will likely result," "are expected to," "will
continue," "is anticipated,"  "estimate,"  "project," or similar expressions are
intended  to  identify  "forward-looking  statements"  within the meaning of the
Private Securities Litigation Reform Act of 1995.

                                       7
<PAGE>

The Company cautions readers not to place undue reliance on any  forward-looking
statements,  which  speak  only  as of the  date  made,  are  based  on  certain
assumptions  and  expectations  which may or may not be valid or actually occur,
and which involve various risks and uncertainties,  including but not limited to
risk of product demand,  market  acceptance,  economic  conditions,  competitive
products and pricing,  difficulties in product  development,  commercialization,
and  technology and other risks.  In addition,  sales and other revenues may not
commence and/or continue as anticipated due to delays or otherwise. As a result,
the Company's  actual  results for future periods could differ  materially  from
those anticipated or projected. Please refer to the "Management's Discussion and
Analysis or Plan of Operation"  that is found in the Company's  Annual Report on
Form 10-KSB for the year ended December 31, 2003 for more details.

Unless otherwise required by applicable law, the Company does not undertake, and
specifically disclaims, any obligations to update any forward-looking statements
to reflect  occurrences,  developments,  unanticipated  events or  circumstances
after the date of such statement.

ITEM 3. CONTROLS AND PROCEDURES

(a)   The Company  maintains  disclosure  controls and  procedures as defined in
      Rule 13a-14(c) of the Securities Exchange Act of 1934 that are designed to
      ensure that information  required to be disclosed periods specified in the
      SEC's  rules and  forms,  and that such  information  is  accumulated  and
      communicated  to the Company's  management,  including its Chief Executive
      Officer and Chief  Financial  Officer,  as  appropriate,  to allow  timely
      decisions regarding required disclosure.

      Within 90 days prior to the date of this report, the Company  carried  out
      an evaluation,  under the supervision and  with the  participation  of the
      Company's management,  including the Company's Chief Executive Officer and
      the Company's Chief Financial Officer,  of the effectiveness of the design
      and operation of the Company's  disclosure controls and procedures.  Based
      on  the  foregoing,  the  Company's  Chief  Executive  Officer  and  Chief
      Financial  Officer  concluded that the Company's  disclosure  controls and
      procedures were effective.

(b)   There have been no significant  changes in the Company's internal controls
      or in other factors that could significantly  affect the internal controls
      subsequent to the date the Company completed its evaluation.


                                       8
<PAGE>

                            PART II OTHER INFORMATION


Item 1.           Legal Proceedings
                  -----------------

                  There are no material  legal proceedings  pending to which the
                  Company is  a party  of, or  which any of its  property is the
                  subject.

Item 2.           Changes in Securities
                  ---------------------

                  None

Item 3.           Defaults Upon Senior Securities
                  -------------------------------

                  None

Item 4.           Submission of Matters to a Vote of Security Holders
                  ---------------------------------------------------

                  None

Item 5.           Other Information
                  -----------------

                  None

Item 6.           Exhibits and Reports on Form 8-K
                  --------------------------------

                  A. Exhibits:
                       Exhibit 31.1  Certification  of CEO  and  CFO pursuant to
                       Section 302 of the Sarbanes-Oxley Act of 2002

                       Exhibit 32.1 Certification of CEO and CFO pursuant  to 18
                       U.S.C. Section 1350, as adopted pursuant to Section 906
                       of the Sarbanes-Oxley Act of 2002

                  B. Reports on Form 8-K: None


                                       9
<PAGE>
                                   SIGNATURES


In accordance with the requirements of the Securities  Exchange Act of 1934, the
Registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned thereunto duly authorized.



Date     08/12/04                              /s/ Paul M. Bluto
         --------                              -----------------
                                                 Paul M. Bluto
                                                 Chairman and
                                                 Principal Financial Officer
                                                 Chief Executive Officer




Date    08/12/04                               /s/ Paul E. Rasmussen
        --------                               ---------------------
                                                 Paul E. Rasmussen
                                                 President
                                                 Chief Operating Officer




                                       10