' ... ! - '• ') 

:' ' ·. {., 

Air Choice One Multi-Aero Inc. 

d/b/a 

Air Choice One 

Proposal to Provide Essential Air Service at 

Eau Claire, Wisconsin 

Muskegon, Michigan 

Paducah, Kentucky 

Docket DOT-OST-2009-0306 J 

Docket DOT-OST-2009-0301 J 

Docket DOT-OST-2009-0299 v 
''• t" • 

• ' - .I 

Air Choice One is aware of the many challenges facing EAS communities. Our proposal will give the 

communities of Eau Claire, Muskegon, and Paducah the best access to the national transportation 

system at reasonable prices. 

We understand the efforts of a dedicated air carrier are critical to your continued success. Air Choice 

One is that air carrier and we believe the strategy outlined in our proposal will support and 

complement airport development efforts. We believe our analysis, planning, marketing strategy, and 

dedication to the community enable us to win the confidence of local travelers. Our outstanding 

customer service keeps them coming back. We have proven our strategy works with other EAS 

communities and we are committed to delivering the same results in yours. 

We are committed to providing you with outstanding service and will continue working with you 

throughout our term to provide the next level of air service and, in turn, success for all. 
Air Choice One : .. · IVl'arl<et: Growtn~· strateg'f.' ~ .. ~··,_·· , ,· '. •' .... _.·: .... : . -~- ·~ •• -_ f __ ; • ... ... _ ... -.~~ • ... I __ ........ _,.~ ."· -,.-. 

Partn ~rtng Witnr tti t,- ~o ~ ~unity 

Air Choice One is dedicated to working with your community 

to reinvigorate the service at your airport and sustain growth 

that will launch us into the future. 

• WE ARE YOUR NEIGHBORS 

• Corporate Headquarters in Midwest 

• Increase Local Career Opportunities 

• WE ARE IN YOUR COMMUNITY 

• Routine On-Site Sales Visits 

• Chamber of Commerce Participation and Membership 

• STRONG PUBLIC RELATIONS AND MEDIA OUTREACH 

• Business Incentive Programs 

• Travel Agent Discounts 

• Business to Business Communication 

• Attendance at Public Events 

• WE KEEP YOU INFORMED 

• Monthly Airport Board Updates 
.. L. - . . ' 

:-. arketGrowtn·~ strateg~ ~ ··.· 

. :; .·. · Marketing: lnvestrtlent .. · . 

Air Choice One reinvests in our served communities and will grow ridership 

• TRADITIONAL MEDIA 

• Radio-Talk Shows/Commercials 

• TV Commercials and Event Coverage 

• Print-Newspaper/Magazines 

• Billboards 

• Web Based 

- E-Biasts 

- Monthly E-Mail Promotions 

- City Representation on Our Website 

• SOCIAL MEDIA 

• Twitter, Facebook, Linked In 

• INTERACTIVE MEDIA 

• Contests 

• You TubeNideos 

• EVENTS AND SPONSORSHIPS 

• Local Charitable Support-March of Dimes, Make-A-Wish Foundation, Red Cross, etc. 

• Business/Community Support-Golf Tournaments, Business Luncheons, Air Shows, etc. 

• COMMUNITY TICKET OFFICE 
Airline Completion Ratios 

10 5 ,.. . ········--······ ·············································"""""···-····-·--........................................... . 

'*' 100 

s:: 95 .2 

+J 

Ql 90 

c. 

E 

0 

u 

85 

80 

75 

Am. Gr. lakes Sea Port Air 

Eagle Choice 

Work s Cited: T-100 Segment Airline 

Re ort DOT 2010 Calendar Yt>a r 

• CONSISTENT SERVICE IS KEY 

• Proven Success in Other EAS Markets 

• Builds Passenger Confidence in Carrier 

• Dedicated Aircraft for your Airport 

- 102% Flight Completion Ratio as 

Reported by DOT YR 201 0 

- Spare Aircraft Availability 

• AIR CHOICE ONE'S REVENUE 

INCREASED BY OVER 20% YE 2010 VS. 

2009 
• VISIBILITY 

• Global Distribution Systems 

-Apollo, Worldspan, Travelport, 

Amadeus, etc. 

• Consumer Sites 

-Expedia, Travelocity, Priceline, 

Orbitz, etc. 

• Web based booking 

-www.airchoiceone.com 

• Call Center 

-Open 7 Days a Week 

• CONNECTIVITY 

• United Airlines Agreement 

• Actively Pursuing More Legacy 

Agreements 

Departing fllghH cm Burlington. lA (BRL) to New York City. NY (LGA) 

'/ ,:ed Ju ~ :'0 20~ ~ - •.-·; <?d Jl:i 2? ZC111 ~ 1 .-"-<lt<ll 

S296 $296 5330 Tcta l $326 To< al S325 T.)tal )367 

Step 1: Select a Departing Flight From Stlouis, MO to Burlington, lA 

. Lawtst fort Summ•rv 

560 
Air Choice One offers the right price for the 

right ticket at the right time. 

We take all things into consideration and 

enter the market with low fares. We work 

hard to establish a winning price point 

through targeted market analysis. We 

believe consistent pricing builds consumer 

confidence. 

• BUILDING & SUSTAINING RIDERSHIP 

THROUGH PRICE 

• Introductory Fares Peak Interest and 

Drive Passengers to Air Choice One 

and Your Airport 

• On-Going Affordable Fares = Full 

Planes! 

• Full Planes Establish the Customer 

Base Needed to Reduce Future 

Subsidy Requirements 

3000 

(/) 2500 ...... 

Ql 

2' 2000 

Ql 

(/) 

(/) 

(\j 

Q_ 

- 1500 

0 1000 

:tt: 

500 

0 

Air Choice One Ridership Growth 

EAS Markets 2010-2011* 

---~· r1 

• 2010 

~ 2011 

Month of Service 

·Numbers Reflect 0 & 0 
Cessna Grand Caravan 

.. : ·.: 11 

OPTION 1, 2 YEAR SERVICE -ORO SERVICE 

CESSNA GRAND CARAVAN 

Eau Clair, Wisconsin- Chicago O'Hare International Airport 

35 Round Trips Per Week 
Cessna Grand Caravan 

OPTION 1, 2 YEAR SERVICE - ORO SERVICE 

CESSNA GRAND CARAVAN 

Muskegon, Michigan- Chicago O'Hare International Airport 

42 Round Trips Per Week 
Air Choice One 

OPTION 1, 2 YEAR SERVICE - STL SERVICE 

CESSNA GRAND CARAVAN 

Paducah, Kentucky- lambert St. louis International Airport 

' . ' ~ 1 ; .> ; 

Cessna Grand Caravan 42 Round Trips Per Week 
Air Choice One 

Eau Claire, Wisconsin- Chicago O'Hare International Airport- Caravan 

Operation Revenues 

EAU-ORD Revenues 

Other Revenues 

Total Operating Revenues 

Direct Operating Expenses 

Flying Operations 

Fuel and Oil 

Maintenance 

Aircraft Leases 

Total Direct 

Marketing 

Indirect 

Total Operating Expenses 

Operating Loss 

Profit Element (5% total Oper. Exp.) 

Compensation Required 

Compensation per PAX 

Compensation per Departure 

$2,376,000.00 

11,880.00 

$2,387,880.00 

$ 715,400.00 

1,577,886.24 

1,173,256.00 

475.000.00 

$3,941,542.24 

191,037.60 

783,285.00 

$4,915,864.84 

$2,527,984.84 

245,793.24 

$2,773,778.08 

$115.57 

$775.45 

; 

: 

# Passengers: 

Average Fare : 

Departures : 

Block Hours : 

Revenue Passenger Miles: 

24,000 

$99.00 

3,577 

5,723 

6,456,000 

Available Seat Miles: 8,636,191 

Representative Schedule 

Departure 

EAU 5:00AM CT 

ORO 6:45 AM CT 

EAU 8:30AM CT 

ORO 10:15 AM CT 

EAU 12:00 PM CT 

ORO 1:45 PM CT 

EAU 3:30PM CT 

ORO 5:15 PM CT 

EAU 7:00PM CT 

ORO 8:45 PM CT 

I 

Arrival 

ORO 6:30AM CT 

EAU 8:15AM CT 

ORO 10:00 AM CT 

EAU 11:45 AM CT 

ORO 1:30PM CT 

EAU 3:15PM CT 

ORO 5:00 PM CT 

EAU 6:45PM CT 

ORO 8:30PM CT 

EAU 10:15 PM CT 

' 
Muskegon, Michigan- Chicago O'Hare International Airport- Caravan 

Operation Revenues 

MKG-ORD Revenues 

Other Revenues 

Total Operating Revenues 

Direct Operating Expenses 

Flying Operations 

Fuel and Oil 

Maintenance 

Aircraft Leases 

Total Direct 

Marketing 

Indirect 

Total Operating Expenses 

Operating Loss 

Profit Element (5% total Oper. Exp.) 

Compensation Required 

Compensation per PAX 

Compensation per Departure 

$1,621,500.00 

8,107.50 

$1,629,607.50 

$ 578,400.90 

963,450.64 

743,658.30 

475,000.00 

$2,760,509.84 

191,452.15 

779,708.00 

$3,731,669.99 

$2,102,062.49 

186,583.50 

$2,288,645.99 

$97.39 

$533.19 

I 

I 

I 

I 

# Passengers: 

Average Fa re: 

Departures: 

Block Hours: 

Revenue Passenger M iles: 

Available Seat Miles: 

23,500 

$69.00 

4,292 

3,305 

2,773,000 

4,546,040 

Representative Schedule 

Departure Arrival 

MKG 6:00AM ET ORO 6:00AM CT 

ORO 6:30AM CT MKG 8:30AM ET 

MKG 8:45AM ET ORO 8:45AM CT 

ORO 9:15AM CT MKG 11:15 AM ET 

MKG 11:30 AM ET ORO 11:30 AM CT 

ORO 12:00 PM CT MKG 2:00PM ET 

MKG 2:15PM ET ORO 2:15PM CT 

ORO 2:45 PM CT MKG 4:45PM ET 

MKG 5:00PM ET ORO 5:00PM CT 

ORO 5:30PM CT MKG 7:30PM ET 

MKG 8:00PM ET ORO 8:00 PM CT 

ORO 8:30 PM CT MKG 10:30 PM ET 

I 

! 

I 
Air Choice One 

Paducah, Kentucky- Lambert St. Louis International Airport- Caravan 

Operation Revenues 

PAH-STL Revenues 

Other Revenues 

Total Operating Revenues 

Direct Operating Expenses 

Flying Operations 

Fuel and Oil 

Maintenance 

Aircraft Leases 

Total Direct 

Marketing 

Indirect 

Total Operating Expenses 

Operating Loss 

Profit Element (5% total Oper. Exp.) 

Compensation Required 

Compensation per PAX 

Compensation per Departure 

$1,755,000.00 

8,775.00 

$1,763,775.00 

$ 646,006.20 

1,017, 736.62 

793,664.76 

475,000.00 

$2,932,407.58 

186,475.50 

693,860.00 

$3,812,743.08 

$2,048,968.08 

190,637.16 

$2,239,605.24 

$82.95 

$521.76 

I 

I 

# Passengers: 

Average Fare: 

Departures: 

Block Hours: 

Revenue Passenger Miles: 

Available Seat Miles: 

27,000 

$65.00 

4,292 

3,691 

3,915,000 

5,586,235 

Representative Schedule 

Departure Arrival 

PAH 6:00AM CT STL 7:00AM CT 

STL 7:30AM CT PAH 8:30AM CT 

PAH 9:00AM CT STL 10:00 AM CT 

STL 10:15 AM CT PAH 11:15 AM CT 

PAH 11:30 AM CT STL 12:30 PM CT 

STL 1:00PM CT PAH 2:00PM CT 

PAH 2:15PM CT STL 3:15PM CT 

STL 3:30PM CT PAH 4:30PM CT 

PAH 4:45 PM CT STL 5:45PM CT 

STL 6:00PM CT PAH 7:00PM CT 

PAH 7:15PM CT STL 8:15PM CT 

STL 8:30PM CT PAH 9:30PM CT 
. . ~-· . : . . . ·~ ~ -;. · . . • f' ..... • .• -

'. · ·. -The: Best:- choice~ to: s:ucceed .-- - . • .,. ~ . ' • , . , • r. . . • j 

~ ~~ ··; /' ,r' . • ·~j···• .-._,-·; . '~ . • . r-. ~ ~ • . • • ·. ~·· ' . . ·.-l· . . ,. _ •. -: 

• Proven Enplanement Record 

• Successful Pricing Strategy 

• Demonstrated Growth in Community Support 

• Proven Reliability 

• Outstanding Completion Ratio 

• Great Hub Connectivity 

• Successful Marketing and Public Relations 

Outreach 

• Raise Awareness About Local Air Service 

• We Cater to Community and Business Needs 

e Look Forvvard to Serving You!