Exhibit
10.3


 


GROWGENERATION
corp.


2018
EQUITY INCENTIVE PLAN


 


1.
Purposes of the Plan. The purposes of this Plan are:


 


	 	●	to
    attract and retain the best available personnel for positions of substantial responsibility,


 


	 	●	to
    provide incentives to individuals who perform services for the Company, and


 


	 	●	to
    promote the success of the Company’s business.


 


The
Plan permits the grant of Incentive Stock Options, Nonstatutory Stock Options, Stock Appreciation Rights, Restricted Stock, Restricted
Stock Units, Performance Units, Performance Shares and other stock or cash awards as the Administrator may determine.


 


2.
Definitions. As used herein, the following definitions will apply:


 


(a)
“Administrator” means the Board or any of its Committees as will be administering the Plan, in accordance with
Section 4 hereof.


 


(b)
“Affiliate” means any corporation or any other entity (including, but not limited to, partnerships and joint
ventures) controlling, controlled by, or under common control with the Company.


 


(c)
“Applicable Laws” means the requirements relating to the administration of equity-based awards under U.S. federal
and state corporate laws, U.S. federal and state securities laws, the Code, any stock exchange or quotation system on which the
Common Stock is listed or quoted and the applicable laws of any foreign country or jurisdiction where Awards are, or will be,
granted under the Plan.


 


(d)
“Award” means, individually or collectively, a grant under the Plan of Options, Stock Appreciation Rights,
Restricted Stock, Restricted Stock Units, Performance Units, Performance Shares and other stock or cash awards as the Administrator
may determine.


 


(e)
“Award Agreement” means the written or electronic agreement setting forth the terms and provisions applicable
to each Award granted under the Plan. The Award Agreement is subject to the terms and conditions of the Plan.


 


(f)
“Board” means the Board of Directors of the Company.


 


(g)
“Change in Control” means the occurrence of any of the following events:


 


	 	(i)	A
    change in the ownership of the Company which occurs on the date that any one person, or more than one person acting as a group
    (“Person”), acquires ownership of stock in the Company that, together with the stock already held by such
    Person, constitutes more than 50% of the total voting power of the stock of the Company; provided, however, that for purposes
    of this subsection (i), the acquisition of additional stock by any Person who is considered to own more than 50% of the total
    voting power of the stock of the Company before the acquisition will not be considered a Change in Control; or 


 


	 	(ii)	A
    change in the effective control of the Company, which occurs on the date that a majority of the members of the Board are replaced
    during any twelve (12) month period by Directors whose appointment or election is not endorsed by a majority of the members
    of the Board prior to the date of the appointment or election. For purposes of this subsection (ii), if any Person is considered
    to effectively control the Company, the acquisition of additional control of the Company by the same Person will not be considered
    a Change in Control; or


 






    	 



     


    

 


	 	(iii)	A
    change in the ownership of a substantial portion of the Company’s assets, which occurs on the date that any Person acquires
    (or has acquired during the twelve (12) month period ending on the date of the most recent acquisition by such Person) assets
    from the Company that have a total gross fair market value equal to or more than 50% of the total gross fair market value
    of all of the assets of the Company immediately prior to such acquisition or acquisitions; provided, however, that for purposes
    of this subsection (iii), the following will not constitute a change in the ownership of a substantial portion of the Company’s
    assets or a Change in Control: (A) a transfer to an entity that is controlled by the Company’s stockholders immediately
    after the transfer, or (B) a transfer of assets by the Company to: (1) a stockholder of the Company (immediately before the
    asset transfer) in exchange for or with respect to the Company’s stock, (2) an entity, 50% or more of the total value
    or voting power of which is owned, directly or indirectly, by the Company, (3) a Person that owns, directly or indirectly,
    50% or more of the total value or voting power of all the outstanding stock of the Company, or (4) an entity, at least 50%
    of the total equity or voting power of which is owned, directly or indirectly, by a Person described in subsection (iii)(B)(3)
    above. For purposes of this subsection (iii), gross fair market value means the value of the assets of the Company, or the
    value of the assets being disposed of, determined without regard to any liabilities associated with such assets.


 


Notwithstanding
the foregoing, as to any Award under the Plan that consists of deferred compensation subject to Section 409A of the Code, the
definition of “Change in Control” shall be deemed modified to the extent necessary to comply with Section 409A of
the Code.


 


For
purposes of this Section 2(g), persons will be considered to be acting as a group if they are owners of a corporation or other
entity that enters into a merger, consolidation, purchase or acquisition of stock, or similar business transaction with the Company.


 


(h)
“Code” means the Internal Revenue Code of 1986, as amended. Any reference to a section of the Code herein will
be a reference to any successor or amended section of the Code.


 


(i)
“Committee” means a committee of Directors or of other individuals satisfying Applicable Laws appointed by
the Board in accordance with Section 4 hereof.


 


(j)
“Common Stock” means the common stock, $.001 par value per share, of the Company.


 


(k)
“Company” means GrowGeneration, Corp., a Colorado corporation, or any successor thereto.


 


(l)
“Consultant” means any person, including an advisor, engaged by the Company or a Parent, Subsidiary or Affiliate
to render services to the Company or a Subsidiary.


 


(m)
“Determination Date” means the latest possible date that will not jeopardize the qualification of an Award
granted under the Plan as “performance-based compensation” under Section 162(m) of the Code.


 


(n)
“Director” means a member of the Board.


 


(o)
“Disability” means permanent and total disability as defined in Section 22(e)(3) of the Code, provided
that in the case of Awards other than Incentive Stock Options, the Administrator in its discretion may determine whether a permanent
and total disability exists in accordance with uniform and non-discriminatory standards adopted by the Administrator from time
to time.


 


(p)
“Employee” means any person, including Officers and Directors, employed by the Company or any Parent, Subsidiary
or Affiliate of the Company. Neither service as a Director nor payment of a director’s fee by the Company will be sufficient
to constitute “employment” by the Company.


 


(q)
“Exchange Act” means the Securities Exchange Act of 1934, as amended.


 


(r)
“Exchange Program” means a program under which (i) outstanding Awards are surrendered or cancelled in exchange
for Awards of the same type (which may have lower exercise prices and different terms), Awards of a different type, and/or cash,
(ii) Participants would have the opportunity to transfer any outstanding Awards to a financial institution or other person or
entity selected by the Administrator, and/or (iii) the exercise price of an outstanding Award is reduced. The Administrator will
determine the terms and conditions of any Exchange Program in its sole discretion.


 






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(s)
“Fair Market Value” means, as of any date, the value of the Common Stock determined as follows:


 


(i)
If the Common Stock is listed on any established stock exchange or a national market system, including without limitation the
Nasdaq Global Select Market, the Nasdaq Global Market or the Nasdaq Capital Market of The Nasdaq Stock Market, its Fair Market
Value will be the closing sales price for such stock (or if no closing sales price was reported on that date, as applicable, on
the last trading date such closing sales price was reported) as quoted on such exchange or system on the day of determination,
as reported in The Wall Street Journal or such other source as the Administrator deems reliable;


 


(ii)
If the Common Stock is regularly quoted by a recognized securities dealer but selling prices are not reported, the Fair Market
Value of a Share will be the mean between the high bid and low asked prices for the Common Stock on the day of determination (or,
if no bids and asks were reported on that date, as applicable, on the last trading date such bids and asks were reported), as
reported in The Wall Street Journal or such other source as the Administrator deems reliable; or


 


(iii)
In the absence of an established market for the Common Stock, or if such Common Stock is not regularly quoted or does not have
sufficient trades or bid prices which would accurately reflect the actual Fair Market Value of the Common Stock, the Fair Market
Value will be determined in good faith by the Administrator upon the advice of a qualified valuation expert.


 


(t)
“Fiscal Year” means the fiscal year of the Company.


 


(u)
“Incentive Stock Option” means an Option that by its terms qualifies and is otherwise intended to qualify as
an incentive stock option within the meaning of Section 422 of the Code and the regulations promulgated thereunder.


 


(v)
“Nonstatutory Stock Option” means an Option that by its terms does not qualify or is not intended to qualify
as an Incentive Stock Option.


 


(w)
“Officer” means a person who is an officer of the Company within the meaning of Section 16 of the Exchange
Act and the rules and regulations promulgated thereunder.


 


(x)
“Option” means a stock option granted pursuant to Section 6 hereof.


 


(y)
“Parent” means a “parent corporation,” whether now or hereafter existing, as defined in Section 424(e)
of the Code.


 


(z)
“Participant” means the holder of an outstanding Award.


 


(aa)“Performance
Goals” will have the meaning set forth in Section 11 hereof.


 


(bb)“Performance
Period” means any Fiscal Year of the Company or such other period as determined by the Administrator in its sole discretion.


 


(cc)“Performance
Share” means an Award denominated in Shares which may be earned in whole or in part upon attainment of Performance Goals
or other vesting criteria as the Administrator may determine pursuant to Section 10 hereof.


 


(dd)“Performance
Unit” means an Award which may be earned in whole or in part upon attainment of Performance Goals or other vesting criteria
as the Administrator may determine and which may be settled for cash, Shares or other securities or a combination of the foregoing
pursuant to Section 10 hereof.


 






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(ee)“Period
of Restriction” means the period during which transfers of Shares of Restricted Stock are subject to restrictions and,
therefore, the Shares are subject to a substantial risk of forfeiture. Such restrictions may be based on the passage of time,
the achievement of target levels of performance, or the occurrence of other events as determined by the Administrator.


 


(ff)“Plan”
means this 2018 Equity Incentive Plan.


 


(gg)“Restricted
Stock” means Shares issued pursuant to an Award of Restricted Stock under Section 8 hereof, or issued pursuant
to the early exercise of an Option.


 


(hh)“Restricted
Stock Unit” means a bookkeeping entry representing an amount equal to the Fair Market Value of one Share, granted pursuant
to Section 9 hereof. Each Restricted Stock Unit represents an unfunded and unsecured obligation of the Company.


 


(ii)
“Rule 16b-3” means Rule 16b-3 of the Exchange Act or any successor to Rule 16b-3, as in effect when discretion
is being exercised with respect to the Plan.


 


(jj)“Section 16(b)”
means Section 16(b) of the Exchange Act.


 


(kk)“Service
Provider” means an Employee, Director, or Consultant.


 


(ll)“Share”
means a share of the Common Stock, as adjusted in accordance with Section 15 hereof.


 


(mm)“Stock
Appreciation Right” means an Award, granted alone or in connection with an Option, that pursuant to Section 7 is
designated as a Stock Appreciation Right.


 


(nn)“Subsidiary”
means a “subsidiary corporation,” whether now or hereafter existing, as defined in Section 424(f) of the Code.


 


3.
Stock Subject to the Plan.


 


(a)
Subject to the provisions of Section 15 hereof, the maximum aggregate number of Shares and options that may be awarded and
sold under the Plan is 2,500,000 Shares. The Shares may be authorized, but unissued, or reacquired Common Stock.


 


(b)
Lapsed Awards. If an Award expires or becomes unexercisable without having been exercised in full, is surrendered pursuant
to an Exchange Program, or, with respect to Restricted Stock, Restricted Stock Units, Performance Shares or Performance Units,
is forfeited to or repurchased by the Company, the unpurchased Shares (or for Awards other than Options and Stock Appreciation
Rights, the forfeited or repurchased Shares) which were subject thereto will become available for future grant or sale under the
Plan (unless the Plan has terminated). Upon exercise of a Stock Appreciation Right settled in Shares, the gross number of Shares
covered by the portion of the Award so exercised will cease to be available under the Plan. Shares that have actually been issued
under the Plan under any Award will not be returned to the Plan and will not become available for future distribution under the
Plan; provided, however, that if unvested Shares of Restricted Stock, Restricted Stock Units, Performance Shares or Performance
Units are repurchased by the Company or are forfeited to the Company, such Shares will become available for future grant under
the Plan. Shares used to pay the tax and/or exercise price of an Award will become available for future grant or sale under the
Plan. To the extent an Award under the Plan is paid out in cash rather than Shares, such cash payment will not result in reducing
the number of Shares available for issuance under the Plan. Notwithstanding the foregoing provisions of this Section 3(b), subject
to adjustment provided in Section 14 hereof, the maximum number of Shares that may be issued upon the exercise of Incentive
Stock Options will equal the aggregate Share number stated in Section 3(a) above, plus, to the extent allowable under Section 422
of the Code, any Shares that become available for issuance under the Plan under this Section 3(b).


 


(c)
Share Reserve. The Company, during the term of this Plan, will at all times reserve and keep available such number of Shares
as will be sufficient to satisfy the requirements of the Plan.


 






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(d)
Limitation on Number of Shares Subject to Awards. Notwithstanding any provision in the Plan to the contrary, the maximum
aggregate number of Shares with respect to one or more Awards that may be granted to any one person during any calendar year (measured
from the date of any grant) shall be 1,000,000 and the maximum aggregate amount of cash that may be paid in cash during any calendar
year (measured from the date of any payment) with respect to one or more Awards payable in cash shall be $600,000.


 


4.
Administration of the Plan.


 


(a)
Procedure.


 


	 	(i)	Multiple
    Administrative Bodies. Different Committees with respect to different groups of Service Providers may administer the Plan.


 


	 	(ii)	Section 162(m).
    To the extent that the Administrator determines it to be desirable to qualify Awards granted hereunder as “performance-based
    compensation” within the meaning of Section 162(m) of the Code, the Plan will be administered by a Committee of
    two (2) or more “outside directors” within the meaning of Section 162(m) of the Code.


 


	 	(iii)	Rule
    16b-3. To the extent desirable to qualify transactions hereunder as exempt under Rule 16b-3, the transactions contemplated
    hereunder will be structured to satisfy the requirements for exemption under Rule 16b-3.


 


	 	(iv)	Other
    Administration. Other than as provided above, the Plan will be administered by (A) the Board or (B) a Committee,
    which committee will be constituted to satisfy Applicable Laws. 


 


(b)
Powers of the Administrator. Subject to the provisions of the Plan, and in the case of a Committee, subject to the specific
duties delegated by the Board to such Committee, the Administrator will have the authority, in its discretion:


 


	 	(i)	to
    determine the Fair Market Value;


 


	 	(ii)	to
    select the Service Providers to whom Awards may be granted hereunder;


 


	 	(iii)	to
    determine the number of Shares to be covered by each Award granted hereunder;


 


	 	(iv)	to
    approve forms of Award Agreements for use under the Plan;


 


	 	(v)	to
    determine the terms and conditions, not inconsistent with the terms of the Plan, of any Award granted hereunder;


 


	 	(vi)	to
    institute an Exchange Program and to determine the terms and conditions, not inconsistent with the terms of the Plan, for
    (1) the surrender or cancellation of outstanding Awards in exchange for Awards of the same type, Awards of a different type,
    and/or cash, (2) the transfer of outstanding Awards to a financial institution or other person or entity, or (3) the reduction
    of the exercise price of outstanding Awards;


 


	 	(vii)	to
    construe and interpret the terms of the Plan and Awards granted pursuant to the Plan; 


 


	 	(viii)	to
    prescribe, amend and rescind rules and regulations relating to the Plan, including rules and regulations relating to sub-plans
    established for the purpose of satisfying applicable foreign laws or for qualifying for favorable tax treatment under applicable
    foreign laws;


 


	 	(ix)	to
    modify or amend each Award (subject to Section 20(c) hereof), including but not limited to the discretionary authority
    to extend the post-termination exercisability period of Awards;


 


	 	(x)	to
    allow Participants to satisfy withholding tax obligations in a manner described in Section 16 hereof; 


 


	 	(xi)	to
    authorize any person to execute on behalf of the Company any instrument required to effect the grant of an Award previously
    granted by the Administrator;


 


	 	(xii)	to
    allow a Participant to defer the receipt of the payment of cash or the delivery of Shares that would otherwise be due to such
    Participant under an Award pursuant to such procedures as the Administrator may determine; and


 


	 	(xiii)	to
    make all other determinations deemed necessary or advisable for administering the Plan.


 






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(c)
Effect of Administrator’s Decision. The Administrator’s decisions, determinations, and interpretations
will be final and binding on all Participants and any other holders of Awards.


 


5.
Eligibility. Nonstatutory Stock Options, Restricted Stock, Restricted Stock Units, Stock Appreciation Rights, Performance
Units, Performance Shares, and such other cash or stock awards as the Administrator determines may be granted to Service Providers.
Incentive Stock Options may be granted only to Employees.


 


6.
Stock Options.


 


(a)
Limitations.


 


	 	(i)	Each
    Option will be designated in the Award Agreement as either an Incentive Stock Option or a Nonstatutory Stock Option. However,
    notwithstanding such designation, to the extent that the aggregate Fair Market Value of the Shares with respect to which Incentive
    Stock Options are exercisable for the first time by the Participant during any calendar year (under all plans of the Company
    and any Parent or Subsidiary) exceeds $100,000 (U.S.), such Options will be treated as Nonstatutory Stock Options. For purposes
    of this Section 6(a), Incentive Stock Options will be taken into account in the order in which they were granted. The
    Fair Market Value of the Shares will be determined as of the time the Option with respect to such Shares is granted.


 


	 	(ii)	The
    Administrator will have complete discretion to determine the number of Shares subject to an Option granted to any Participant.
    


 


(b)
Term of Option. The Administrator will determine the term of each Option in its sole discretion; provided, however, that
the term will be no more than ten (10) years from the date of grant thereof. Moreover, in the case of an Incentive Stock Option
granted to a Participant who, at the time the Incentive Stock Option is granted, owns stock representing more than 10% of the
total combined voting power of all classes of stock of the Company or any Parent or Subsidiary, the term of the Incentive Stock
Option will be five (5) years from the date of grant or such shorter term as may be provided in the Award Agreement.


 


(c)
Option Exercise Price and Consideration.


 


	 	(i)	Exercise
    Price. The per share exercise price for the Shares to be issued pursuant to exercise of an Option will be determined by
    the Administrator, but will be no less than 100% of the Fair Market Value per Share on the date of grant. In addition, in
    the case of an Incentive Stock Option granted to an Employee who, at the time the Incentive Stock Option is granted, owns
    stock representing more than 10% of the voting power of all classes of stock of the Company or any Parent or Subsidiary, the
    per Share exercise price will be no less than 110% of the Fair Market Value per Share on the date of grant. Notwithstanding
    the foregoing provisions of this Section 6(c), Options may be granted with a per Share exercise price of less than 100% of
    the Fair Market Value per Share on the date of grant pursuant to a transaction described in, and in a manner consistent with,
    Section 424(a) of the Code. 


 


	 	(ii)	Waiting
    Period and Exercise Dates. At the time an Option is granted, the Administrator will fix the period within which the Option
    may be exercised and will determine any conditions that must be satisfied before the Option may be exercised.


 


	 	(iii)	Form
    of Consideration. The Administrator will determine the acceptable form(s) of consideration for exercising an Option, including
    the method of payment, to the extent permitted by Applicable Laws. In the case of an Incentive Stock Option, the Administrator
    will determine the acceptable form of consideration at the time of grant. Such consideration may consist entirely of: (1)
    cash; (2) check; (3) promissory note, to the extent permitted by Applicable Laws, (4) other Shares, provided that such Shares
    have a Fair Market Value on the date of surrender equal to the aggregate exercise price of the Shares as to which such Option
    will be exercised and provided further that accepting such Shares will not result in any adverse accounting consequences to
    the Company, as the Administrator determines in its sole discretion; (5) consideration received by the Company under cashless
    exercise program (whether through a broker or otherwise) implemented by the Company in connection with the Plan; (6) by net
    exercise, (7) such other consideration and method of payment for the issuance of Shares to the extent permitted by Applicable
    Laws, or (8) any combination of the foregoing methods of payment. In making its determination as to the type of consideration
    to accept, the Administrator will consider if acceptance of such consideration may be reasonably expected to benefit the Company.


 






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(d)
Exercise of Option.


 


	 	(i)	Procedure
    for Exercise; Rights as a Stockholder. Any Option granted hereunder will be exercisable according to the terms of the
    Plan and at such times and under such conditions as determined by the Administrator and set forth in the Award Agreement.
    An Option may not be exercised for a fraction of a Share.


 


An
Option will be deemed exercised when the Company receives: (i) notice of exercise (in such form as the Administrator specifies
from time to time) from the person entitled to exercise the Option, and (ii) full payment for the Shares with respect to
which the Option is exercised (together with any applicable withholding taxes). Full payment may consist of any consideration
and method of payment authorized by the Administrator and permitted by the Award Agreement and the Plan. Shares issued upon exercise
of an Option will be issued in the name of the Participant or, if requested by the Participant, in the name of the Participant
and his or her spouse. Until the Shares are issued (as evidenced by the appropriate entry on the books of the Company or of a
duly authorized transfer agent of the Company), no right to vote or receive dividends or any other rights as a stockholder will
exist with respect to the Shares subject to an Option, notwithstanding the exercise of the Option. The Company will issue (or
cause to be issued) such Shares promptly after the Option is exercised. No adjustment will be made for a dividend or other right
for which the record date is prior to the date the Shares are issued, except as provided in Section 15 hereof.


 


	 	(ii)	Termination
    of Relationship as a Service Provider. If a Participant ceases to be a Service Provider, other than upon the Participant’s
    termination as the result of the Participant’s death or Disability, the Participant may exercise his or her Option within
    such period of time as is specified in the Award Agreement to the extent that the Option is vested on the date of termination
    (but in no event later than the expiration of the term of such Option as set forth in the Award Agreement). In the absence
    of a specified time in the Award Agreement, the Option will remain exercisable for three (3) months following the Participant’s
    termination. Unless otherwise provided by the Administrator, if on the date of termination the Participant is not vested as
    to his or her entire Option, the Shares covered by the unvested portion of the Option will revert to the Plan. If after termination
    the Participant does not exercise his or her Option within the time specified by the Administrator, the Option will terminate,
    and the Shares covered by such Option will revert to the Plan.


 


	 	(iii)	Disability
    of Participant. If a Participant ceases to be a Service Provider as a result of the Participant’s Disability, the
    Participant may exercise his or her Option within such period of time as is specified in the Award Agreement to the extent
    the Option is vested on the date of termination (but in no event later than the expiration of the term of such Option as set
    forth in the Award Agreement). In the absence of a specified time in the Award Agreement, the Option will remain exercisable
    for six (6) months following the Participant’s termination. Unless otherwise provided by the Administrator, if on the
    date of termination the Participant is not vested as to his or her entire Option, the Shares covered by the unvested portion
    of the Option will revert to the Plan. If after termination the Participant does not exercise his or her Option within the
    time specified herein, the Option will terminate, and the Shares covered by such Option will revert to the Plan.


 


	 	(iv)	Death
    of Participant. If a Participant dies while a Service Provider, the Option may be exercised within such period of time
    as is specified in the Award Agreement to the extent that the Option is vested on the date of death (but in no event may the
    option be exercised later than the expiration of the term of such Option as set forth in the Award Agreement), by the Participant’s
    designated beneficiary, provided such beneficiary has been designated prior to Participant’s death in a form acceptable
    to the Administrator. If no such beneficiary has been designated by the Participant, then such Option may be exercised by
    the personal representative of the Participant’s estate or by the person(s) to whom the Option is transferred pursuant
    to the Participant’s will or in accordance with the laws of descent and distribution. In the absence of a specified
    time in the Award Agreement, the Option will remain exercisable for six (6) months following Participant’s death. Unless
    otherwise provided by the Administrator, if at the time of death Participant is not vested as to his or her entire Option,
    the Shares covered by the unvested portion of the Option will continue to vest in accordance with the Award Agreement. If
    the Option is not so exercised within the time specified herein, the Option will terminate, and the Shares covered by such
    Option will revert to the Plan. 


 






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7.
Stock Appreciation Rights.


 


(a)
Grant of Stock Appreciation Rights. Subject to the terms and conditions of the Plan, a Stock Appreciation Right may be
granted to Service Providers at any time and from time to time as will be determined by the Administrator, in its sole discretion.


 


(b)
Number of Shares. The Administrator will have complete discretion to determine the number of Stock Appreciation Rights
granted to any Participant.


 


(c)
Exercise Price and Other Terms. The Administrator, subject to the provisions of the Plan, will have complete discretion
to determine the terms and conditions of Stock Appreciation Rights granted under the Plan; provided, however, that the exercise
price will be not less than 100% of the Fair Market Value of a Share on the date of grant.


 


(d)
Stock Appreciation Rights Agreement. Each Stock Appreciation Right grant will be evidenced by an Award Agreement that will
specify the exercise price, the term of the Stock Appreciation Right, the conditions of exercise, and such other terms and conditions
as the Administrator, in its sole discretion, will determine.


 


(e)
Expiration of Stock Appreciation Rights. A Stock Appreciation Right granted under the Plan will expire upon the date determined
by the Administrator, in its sole discretion, and set forth in the Award Agreement; provided, however, that the term will be no
more than ten (10) years from the date of grant thereof. Notwithstanding the foregoing, the rules of Section 6(d) above also
will apply to Stock Appreciation Rights.


 


(f)
Payment of Stock Appreciation Right Amount. Upon exercise of a Stock Appreciation Right, a Participant will be entitled
to receive payment from the Company in an amount determined by multiplying:


 


	 	(i)	The
    difference between the Fair Market Value of a Share on the date of exercise over the exercise price; times


 


	 	(ii)	The
    number of Shares with respect to which the Stock Appreciation Right is exercised.


 


At
the discretion of the Administrator, the payment upon Stock Appreciation Right exercise may be in cash, in Shares of equivalent
value, or in some combination thereof.


 


8.
Restricted Stock.


 


(a)
Grant of Restricted Stock. Subject to the terms and provisions of the Plan, the Administrator, at any time and from time
to time, may grant Shares of Restricted Stock to Service Providers in such amounts as the Administrator, in its sole discretion,
will determine.


 


(b)
Restricted Stock Agreement. Each Award of Restricted Stock will be evidenced by an Award Agreement that will specify the
Period of Restriction, the number of Shares granted, and such other terms and conditions as the Administrator, in its sole discretion,
will determine. Unless the Administrator determines otherwise, the Company as escrow agent will hold Shares of Restricted Stock
until the restrictions on such Shares have lapsed.


 


(c)
Transferability. Except as provided in this Section 8, Shares of Restricted Stock may not be sold, transferred, pledged,
assigned, or otherwise alienated or hypothecated until the end of the applicable Period of Restriction.


 






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(d)
Other Restrictions. The Administrator, in its sole discretion, may impose such other restrictions on Shares of Restricted
Stock as it may deem advisable or appropriate.


 


(e)
Removal of Restrictions. Except as otherwise provided in this Section 8, Shares of Restricted Stock covered by each Restricted
Stock grant made under the Plan will be released from escrow as soon as practicable after the last day of the Period of Restriction.
The Administrator, in its discretion, may accelerate the time at which any restrictions will lapse or be removed.


 


(f)
Voting Rights. During the Period of Restriction, Service Providers holding Shares of Restricted Stock granted hereunder
may exercise full voting rights with respect to those Shares, unless the Administrator determines otherwise.


 


(g)
Dividends and Other Distributions. During the Period of Restriction, Service Providers holding Shares of Restricted Stock
will be entitled to receive all dividends and other distributions paid with respect to such Shares unless otherwise provided in
the Award Agreement. If any such dividends or distributions are paid in Shares, the Shares will be subject to the same restrictions
on transferability and forfeitability as the Shares of Restricted Stock with respect to which they were paid.


 


(h)
Return of Restricted Stock to Company. On the date set forth in the Award Agreement, the Restricted Stock for which restrictions
have not lapsed will revert to the Company and again will become available for grant under the Plan.


 


(i)
Section 162(m) Performance Restrictions. For purposes of qualifying grants of Restricted Stock as “performance-based
compensation” under Section 162(m) of the Code, the Administrator, in its discretion, may set restrictions based upon
the achievement of Performance Goals. The Performance Goals will be set by the Administrator on or before the Determination Date.
In granting Restricted Stock which is intended to qualify under Section 162(m) of the Code, the Administrator will follow
any procedures determined by it from time to time to be necessary or appropriate to ensure qualification of the Award under Section 162(m)
of the Code (e.g., in determining the Performance Goals).


 


9.
Restricted Stock Units.


 


(a)
Grant. Restricted Stock Units may be granted at any time and from time to time as determined by the Administrator. Each
Restricted Stock Unit grant will be evidenced by an Award Agreement that will specify such other terms and conditions as the Administrator,
in its sole discretion, will determine, including all terms, conditions, and restrictions related to the grant, the number of
Restricted Stock Units and the form of payout, which, subject to Section 9(d) hereof, may be left to the discretion of the
Administrator.


 


(b)
Vesting Criteria and Other Terms. The Administrator will set vesting criteria in its discretion, which, depending on the
extent to which the criteria are met, will determine the number of Restricted Stock Units that will be paid out to the Participant.
After the grant of Restricted Stock Units, the Administrator, in its sole discretion, may reduce or waive any restrictions for
such Restricted Stock Units. Each Award of Restricted Stock Units will be evidenced by an Award Agreement that will specify the
vesting criteria, and such other terms and conditions as the Administrator, in its sole discretion will determine. The Administrator,
in its discretion, may accelerate the time at which any restrictions will lapse or be removed.


 


(c)
Earning Restricted Stock Units. Upon meeting the applicable vesting criteria, the Participant will be entitled to receive
a payout as specified in the Award Agreement.


 


(d)
Form and Timing of Payment. Payment of earned Restricted Stock Units will be made as soon as practicable after the date(s)
set forth in the Award Agreement. The Administrator, in its sole discretion, may pay earned Restricted Stock Units in cash, Shares,
or a combination thereof. Shares represented by Restricted Stock Units that are fully paid in cash again will be available for
grant under the Plan.


 


(e)
Cancellation. On the date set forth in the Award Agreement, all unearned Restricted Stock Units will be forfeited to the
Company.


 






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(f)
Section 162(m) Performance Restrictions. For purposes of qualifying grants of Restricted Stock Units as “performance-based
compensation” under Section 162(m) of the Code, the Administrator, in its discretion, may set restrictions based upon
the achievement of Performance Goals. The Performance Goals will be set by the Administrator on or before the Determination Date.
In granting Restricted Stock Units which are intended to qualify under Section 162(m) of the Code, the Administrator will
follow any procedures determined by it from time to time to be necessary or appropriate to ensure qualification of the Award under
Section 162(m) of the Code (e.g., in determining the Performance Goals).


 


10.
Performance Units and Performance Shares.


 


(a)
Grant of Performance Units/Shares. Performance Units and Performance Shares may be granted to Service Providers at any
time and from time to time, as will be determined by the Administrator, in its sole discretion. The Administrator will have complete
discretion in determining the number of Performance Units/Shares granted to each Participant.


 


(b)
Value of Performance Units/Shares. Each Performance Unit will have an initial value that is established by the Administrator
on or before the date of grant. Each Performance Share will have an initial value equal to the Fair Market Value of a Share on
the date of grant.


 


(c)
Performance Objectives and Other Terms. The Administrator will set performance objectives or other vesting provisions.
The Administrator may set vesting criteria based upon the achievement of Company-wide, business unit, or individual goals (including,
but not limited to, continued employment), or any other basis determined by the Administrator in its discretion. Each Award of
Performance Units/Shares will be evidenced by an Award Agreement that will specify the Performance Period, and such other terms
and conditions as the Administrator, in its sole discretion, will determine.


 


(d)
Earning of Performance Units/Shares. After the applicable Performance Period has ended, the holder of Performance Units/Shares
will be entitled to receive a payout of the number of Performance Units/Shares earned by the Participant over the Performance
Period, to be determined as a function of the extent to which the corresponding performance objectives or other vesting provisions
have been achieved. After the grant of a Performance Unit/Share, the Administrator, in its sole discretion, may reduce or waive
any performance objectives or other vesting provisions for such Performance Unit/Share.


 


(e)
Form and Timing of Payment of Performance Units/Shares. Payment of earned Performance Units/Shares will be made as soon
as practicable after the expiration of the applicable Performance Period. The Administrator, in its sole discretion, may pay earned
Performance Units/Shares in the form of cash, in Shares (which have an aggregate Fair Market Value equal to the value of the earned
Performance Units/Shares at the close of the applicable Performance Period) or in a combination thereof.


 


(f)
Cancellation of Performance Units/Shares. On the date set forth in the Award Agreement, all unearned or unvested Performance
Units/Shares will be forfeited to the Company, and again will be available for grant under the Plan.


 


(g)
Section 162(m) Performance Restrictions. For purposes of qualifying grants of Performance Units/Shares as “performance-based
compensation” under Section 162(m) of the Code, the Administrator, in its discretion, may set restrictions based upon
the achievement of Performance Goals. The Performance Goals will be set by the Administrator on or before the Determination Date.
In granting Performance Units/Shares which are intended to qualify under Section 162(m) of the Code, the Administrator will
follow any procedures determined by it from time to time to be necessary or appropriate to ensure qualification of the Award under
Section 162(m) of the Code (e.g., in determining the Performance Goals).


 


11.
Performance-Based Compensation Under Code Section 162(m).


 


(a)
General. If the Administrator, in its discretion, decides to grant an Award intended to qualify as “performance-based
compensation” under Code Section 162(m), the provisions of this Section 11 will control over any contrary provision in the
Plan; provided, however, that the Administrator may in its discretion grant Awards that are not intended to qualify as “performance-based
compensation” under Section 162(m) of the Code to such Participants that are based on Performance Goals or other specific
criteria or goals but that do not satisfy the requirements of this Section 11.


 






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(b)
Performance Goals. The granting and/or vesting of Awards of Restricted Stock, Restricted Stock Units, Performance Shares
and Performance Units and other incentives under the Plan may be made subject to the attainment of performance goals relating
to one or more business criteria within the meaning of Code Section 162(m) and may provide for a targeted level or levels of achievement
(“Performance Goals”) including (i) earnings per Share, (ii) operating cash flow, (iii) operating
income, (iv) profit after-tax, (v) profit before-tax, (vi) return on assets, (vii) return on equity, (viii) return
on sales, (ix) revenue, and (x) total shareholder return. Any Performance Goals may be used to measure the performance
of the Company as a whole or a business unit of the Company and may be measured relative to a peer group or index. The Performance
Goals may differ from Participant to Participant and from Award to Award. Prior to the Determination Date, the Administrator will
determine whether any significant element(s) will be included in or excluded from the calculation of any Performance Goal with
respect to any Participant.


 


(c)
Procedures. To the extent necessary to comply with the performance-based compensation provisions of Code Section 162(m),
with respect to any Award granted subject to Performance Goals, within the first twenty-five percent (25%) of the Performance
Period, but in no event more than ninety (90) days following the commencement of any Performance Period (or such other time as
may be required or permitted by Code Section 162(m)), the Administrator will, in writing, (i) designate one or more Participants
to whom an Award will be made, (ii) select the Performance Goals applicable to the Performance Period, (iii) establish the Performance
Goals, and amounts of such Awards, as applicable, which may be earned for such Performance Period, and (iv) specify the relationship
between Performance Goals and the amounts of such Awards, as applicable, to be earned by each Participant for such Performance
Period. Following the completion of each Performance Period, the Administrator will certify in writing whether the applicable
Performance Goals have been achieved for such Performance Period. In determining the amounts earned by a Participant, the Administrator
will have the right to reduce or eliminate (but not to increase) the amount payable at a given level of performance to take into
account additional factors that the Administrator may deem relevant to the assessment of individual or corporate performance for
the Performance Period. A Participant will be eligible to receive payment pursuant to an Award for a Performance Period only if
the Performance Goals for such period are achieved.


 


(d)
Additional Limitations. Notwithstanding any other provision of the Plan, any Award which is granted to a Participant and
is intended to constitute qualified performance based compensation under Code Section 162(m) will be subject to any additional
limitations set forth in the Code (including any amendment to Section 162(m)) or any regulations and ruling issued thereunder
that are requirements for qualification as qualified performance-based compensation as described in Section 162(m) of the Code,
and the Plan will be deemed amended to the extent necessary to conform to such requirements.


 


12.
Compliance with Code Section 409A. Awards will be designed and operated in such a manner that they are either exempt from
the application of, or comply with, the requirements of Code Section 409A, except as otherwise determined in the sole discretion
of the Administrator. The Plan and each Award Agreement under the Plan is intended to meet the requirements of Code Section 409A
and will be construed and interpreted in accordance with such intent, except as otherwise determined in the sole discretion of
the Administrator. To the extent that an Award or payment, or the settlement or deferral thereof, is subject to Code Section 409A
the Award will be granted, paid, settled or deferred in a manner that will meet the requirements of Code Section 409A, such
that the grant, payment, settlement or deferral will not be subject to the additional tax or interest applicable under Code Section 409A.


 


13.
Leaves of Absence. Unless the Administrator provides otherwise, vesting of Awards granted hereunder will be suspended during
any unpaid leave of absence. A Service Provider will not cease to be an Employee in the case of (i) any leave of absence
approved by the Company, or (ii) transfers between locations of the Company or between the Company, its Parent, or any Subsidiary.
For purposes of Incentive Stock Options, no such leave may exceed three (3) months, unless reemployment upon expiration of such
leave is guaranteed by statute or contract. If reemployment upon expiration of a leave of absence approved by the Company is not
so guaranteed, then six (6) months and one day following the commencement of such leave any Incentive Stock Option held by the
Participant will cease to be treated as an Incentive Stock Option and will be treated for tax purposes as a Nonstatutory Stock
Option.


 


14.
Transferability of Awards. Unless determined otherwise by the Administrator, an Award may not be sold, pledged, assigned,
hypothecated, transferred, or disposed of in any manner other than by will or by the laws of descent or distribution and may be
exercised, during the lifetime of the Participant, only by the Participant. If the Administrator makes an Award transferable,
such Award may only be transferred (i) by will, (ii) by the laws of descent and distribution, (iii) to a revocable trust, or (iii)
as permitted by Rule 701 of the Securities Act of 1933, as amended.


 






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15.
Adjustments; Dissolution or Liquidation; Merger or Change in Control.


 


(a)
Adjustments. In the event that any dividend or other distribution (whether in the form of cash, Shares, other securities,
or other property), recapitalization, stock split, reverse stock split, reorganization, merger, consolidation, split-up, spin-off,
combination, repurchase, or exchange of Shares or other securities of the Company, or other change in the corporate structure
of the Company affecting the Shares occurs, the Administrator, in order to prevent diminution or enlargement of the benefits or
potential benefits intended to be made available under the Plan, will adjust the number and class of Shares that may be delivered
under the Plan and/or the number, class, and price of Shares covered by each outstanding Award, and the numerical Share limits
set forth in Sections 3, 6, 7, 8, 9 and 10 hereof.


 


(b)
Dissolution or Liquidation. In the event of the proposed dissolution or liquidation of the Company, the Administrator will
notify each Participant as soon as practicable prior to the effective date of such proposed transaction. To the extent it has
not been previously exercised, an Award will terminate immediately prior to the consummation of such proposed action.


 


(c)
Change in Control. In the event of a merger of the Company with or into another corporation or other entity or a Change
in Control, each outstanding Award will be treated as the Administrator determines (subject to the provisions of the proceeding
paragraph) without a Participant’s consent, including, without limitation, that (i) Awards will be assumed, or substantially
equivalent Awards will be substituted, by the acquiring or succeeding corporation (the “Successor Corporation”)
(or an affiliate thereof) with appropriate adjustments as to the number and kind of shares and prices; (ii) upon written notice
to a Participant, that the Participant’s Awards will terminate upon or immediately prior to the consummation of such merger
or Change in Control; (iii) outstanding Awards will vest and become exercisable, realizable, or payable, or restrictions
applicable to an Award will lapse, in whole or in part prior to or upon consummation of such merger or Change in Control, and,
to the extent the Administrator determines, terminate upon or immediately prior to the effectiveness of such merger or Change
in Control; (iv) (A) the termination of an Award in exchange for an amount of cash and/or property, if any, equal to the amount
that would have been attained upon the exercise of such Award or realization of the Participant’s rights as of the date
of the occurrence of the transaction (and, for the avoidance of doubt, if as of the date of the occurrence of the transaction
the Administrator determines in good faith that no amount would have been attained upon the exercise of such Award or realization
of the Participant’s rights, then such Award may be terminated by the Company without payment), or (B) the replacement
of such Award with other rights or property selected by the Administrator in its sole discretion; or (v) any combination of the
foregoing. In taking any of the actions permitted under this subsection (c), the Administrator will not be obligated to treat
all Awards, all Awards held by a Participant, or all Awards of the same type, similarly.


 


In
the event that the Successor Corporation does not assume or substitute for the Award, the Participant will fully vest in and have
the right to exercise all of his or her outstanding Options and Stock Appreciation Rights, including Shares as to which such Awards
would not otherwise be vested or exercisable, all restrictions on Restricted Stock will lapse, and, with respect to Restricted
Stock Units, Performance Shares and Performance Units, all Performance Goals or other vesting criteria will be deemed achieved
at target levels and all other terms and conditions met. In addition, if an Option or Stock Appreciation Right is not assumed
or substituted for in the event of a Change in Control, the Administrator will notify the Participant in writing or electronically
that the Option or Stock Appreciation Right will be fully vested and exercisable for a period of time determined by the Administrator
in its sole discretion, and the Option or Stock Appreciation Right will terminate upon the expiration of such period.


 


For
the purposes of this subsection (c), an Award will be considered assumed if, following the Change in Control, the Award confers
the right to purchase or receive, for each Share subject to the Award immediately prior to the Change in Control, the consideration
(whether stock, cash, or other securities or property) or, in the case of a Stock Appreciation Right upon the exercise of which
the Administrator determines to pay cash or a Performance Share or Performance Unit which the Administrator can determine to pay
in cash, the fair market value of the consideration received in the merger or Change in Control by holders of Common Stock for
each Share held on the effective date of the transaction (and if holders were offered a choice of consideration, the type of consideration
chosen by the holders of a majority of the outstanding Shares); provided, however, that if such consideration received in the
Change in Control is not solely common stock of the Successor Corporation, the Administrator may, with the consent of the Successor
Corporation, provide for the consideration to be received upon the exercise of an Option or Stock Appreciation Right or upon the
payout of a Performance Share or Performance Unit, for each Share subject to such Award (or in the case of Performance Units,
the number of implied shares determined by dividing the value of the Performance Units by the per share consideration received
by holders of Common Stock in the Change in Control), to be solely common stock of the Successor Corporation equal in fair market
value to the per share consideration received by holders of Common Stock in the Change in Control.


 






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Notwithstanding
anything in this Section 15(c) to the contrary, an Award that vests, is earned or paid-out upon the satisfaction of one or more
Performance Goals will not be considered assumed if the Company or its successor modifies any of such Performance Goals without
the Participant’s consent; provided, however, a modification to such Performance Goals only to reflect the Successor Corporation’s
post-Change in Control corporate structure will not be deemed to invalidate an otherwise valid Award assumption. In the case of
an Award providing for the payment of deferred compensation subject to Section 409A of the Code, any payment of such deferred
compensation by reason of a Change in Control shall be made only if the Change in Control is one described in subsection (a)(2)(A)(v)
of Section 409A and the guidance thereunder and shall be paid consistent with the requirements of Section 409A. If any deferred
compensation that would otherwise be payable by reason of a Change in Control cannot be paid by reason of the immediately preceding
sentence, it shall be paid as soon as practicable thereafter consistent with the requirements of Section 409A, as determined by
the Administrator.


 


16.
Tax Withholding.


 


(a)
Withholding Requirements. Prior to the delivery of any Shares or cash pursuant to an Award (or exercise thereof), the Company
will have the power and the right to deduct or withhold, or require a Participant to remit to the Company, an amount sufficient
to satisfy federal, state, local, foreign or other taxes (including the Participant’s FICA obligation) required to be withheld
with respect to such Award (or exercise thereof).


 


(b)
Withholding Arrangements. The Administrator, in its sole discretion and pursuant to such procedures as it may specify from
time to time, may permit a Participant to satisfy such tax withholding obligation, in whole or in part by (without limitation)
(i) paying cash, (ii) electing to have the Company withhold otherwise deliverable cash or Shares having a Fair Market Value
equal to the minimum amount required to be withheld, (iii) delivering to the Company already-owned Shares having a Fair Market
Value equal to the amount required to be withheld, or (iv) selling a sufficient number of Shares otherwise deliverable to
the Participant through such means as the Administrator may determine in its sole discretion (whether through a broker or otherwise)
equal to the amount required to be withheld. The amount of the withholding requirement will be deemed to include any amount which
the Administrator agrees may be withheld at the time the election is made, not to exceed the amount determined by using the maximum
federal, state or local marginal income tax rates applicable to the Participant with respect to the Award on the date that the
amount of tax to be withheld is to be determined. The Fair Market Value of the Shares to be withheld or delivered will be determined
as of the date that the taxes are required to be withheld.


 


17.
No Effect on Employment or Service. Neither the Plan nor any Award will confer upon a Participant any right with respect
to continuing the Participant’s relationship as a Service Provider with the Company, nor will they interfere in any way
with the Participant’s right or the Company’s right to terminate such relationship at any time, with or without cause,
to the extent permitted by Applicable Laws.


 


18.
Date of Grant. The date of grant of an Award will be, for all purposes, the date on which the Administrator makes the determination
granting such Award, or such other later date as is determined by the Administrator. Notice of the determination will be provided
to each Participant within a reasonable time after the date of such grant.


 


19.
Term of Plan. Subject to Section 23 hereof, the Plan will become effective upon its adoption by the Board. It will
continue in effect for a term of ten (10) years unless terminated earlier under Section 20 hereof.


 


20.
Amendment and Termination of the Plan.


 


(a)
Amendment and Termination. The Administrator may at any time amend, alter, suspend or terminate the Plan.


 


(b)
Stockholder Approval. The Company will obtain stockholder approval of any Plan amendment to the extent necessary and desirable
to comply with Applicable Laws.


 






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(c)
Effect of Amendment or Termination. No amendment, alteration, suspension, or termination of the Plan will impair the rights
of any Participant, unless mutually agreed otherwise between the Participant and the Administrator, which agreement must be in
writing and signed by the Participant and the Company. Termination of the Plan will not affect the Administrator’s ability
to exercise the powers granted to it hereunder with respect to Awards granted under the Plan prior to the date of such termination.


 


21.
Conditions Upon Issuance of Shares.


 


(a)
Legal Compliance. Shares will not be issued pursuant to the exercise of an Award unless the exercise of such Award and
the issuance and delivery of such Shares will comply with Applicable Laws and will be further subject to the approval of counsel
for the Company with respect to such compliance.


 


(b)
Investment Representations. As a condition to the exercise of an Award, the Company may require the person exercising such
Award to represent and warrant at the time of any such exercise that the Shares are being purchased only for investment and without
any present intention to sell or distribute such Shares if, in the opinion of counsel for the Company, such a representation is
required.


 


(c)
Restrictive Legends. All Award Agreements and all securities of the Company issued pursuant thereto shall bear such legends
regarding restrictions on transfer and such other legends as the appropriate officer of the Corporation shall determine to be
necessary or advisable to comply with applicable securities and other laws.


 


22.
Inability to Obtain Authority. The inability of the Company to obtain authority from any regulatory body having jurisdiction,
which authority is deemed by the Company’s counsel to be necessary to the lawful issuance and sale of any Shares hereunder,
will relieve the Company of any liability in respect of the failure to issue or sell such Shares as to which such requisite authority
will not have been obtained.


 


23.
Stockholder Approval. The Plan will be subject to approval by the stockholders of the Company within twelve (12) months
after the date the Plan is adopted by the Board. Such stockholder approval will be obtained in the manner and to the degree required
under Applicable Laws. In the event that stockholder approval is not obtained within twelve (12) months after the date the Plan
is adopted by the Board, the Plan and all Awards granted hereunder shall be void ab initio and of no effect. Notwithstanding any
other provisions of the Plan, no Awards shall be exercisable until the date of such stockholder approval.


 


23.
Notification of Election Under Section 83(b) of the Code. If any Service Provider shall, in connection with the acquisition
of Shares under the Plan, make the election permitted under Section 83(b) of the Code, such Service Provider shall notify the
Company of such election within ten (10) days of filing notice of the election with the Internal Revenue Service and provide the
Company with a copy thereof, in addition to any filing and a notification required pursuant to regulations issued under the authority
of Section 83(b) of the Code. A Service Provider shall not be permitted to make a Section 83(b) election with respect to an Award
of a Restricted Stock Unit.


 


24.
Notification Upon Disqualifying Disposition Under Section 421(b) of the Code. Each Service Provider shall notify the Company
of any disposition of Shares issued pursuant to the exercise of an Incentive Stock Option under the circumstances described in
Section 421(b) of the Code (relating to certain disqualifying dispositions), within ten (10) days of such disposition.


 


25.
Choice of Law. The Plan and all rules and determinations made and taken pursuant hereto will be governed by the laws of
the State of Colorado, to the extent not preempted by federal law, and construed accordingly.


 


**
Adopted by the Board as of January 7, 2018. **


 


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