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Deese, William

Subject: List of public outreach measures for "Two Steps, One Sticker"

From: Jamie Zech [mailto:jamie.zech@tceq.texas.gov]  

Sent: Friday, August 26, 2016 7:18 AM

To: Walser, John <Walser.John@epa.gov>; Aisling, Kathleen(R6) <Aisling.Kathleen@epa.gov>; Thomas, Carrie

<Thomas.Carrie@epa.gov>

Cc: Edgar Gilmore <edgar.gilmore@tceq.texas.gov>; Morris Brown <morris.brown@tceq.texas.gov>; David

Serrins <David.Serrins@tceq.texas.gov>

Subject: RE: List of public outreach measures for "Two Steps, One Sticker"

Hi John,  

We would like to add that the partner agencies (TCEQ, DPS, and DMV) directed the public to the Two Steps,

One Sticker website from our respective agency sites. The TCEQ’s website directed visitors to the Two Steps,

One Sticker site from the Vehicle Emissions Inspections in Texas page and through The Advocate, a periodic

update on TCEQ rules by the agency’s Small Business and Local Government Assistance Section.

Best,  

Jamie

From: Jamie Zech  

Sent: Thursday, August 25, 2016 5:31 PM

To: Walser, John <Walser.John@epa.gov>; Aisling, Kathleen(R6) <Aisling.Kathleen@epa.gov>;

thomas.carrie@epa.gov

Cc: Edgar Gilmore <Edgar.Gilmore@tceq.texas.gov>; Morris Brown <Morris.Brown@tceq.texas.gov>; David

Serrins <David.Serrins@tceq.texas.gov>

Subject: List of public outreach measures for "Two Steps, One Sticker"

Hi John,

Changes to the I/M Program were part of a larger restructuring of the vehicle inspection (safety and emissions)

and registration process. The Texas Commission on Environmental Quality, the Texas Department of Public

Safety, and the Texas Department of Motor Vehicles (DMV) partnered to implement the changes, and the DMV

led the “Two Steps, One Sticker” public outreach campaign. We received the list below from the DMV, detailing

the “Two Steps, One Sticker” public outreach efforts.

Please let us know if you have additional questions.

Best, Jamie

(Continue on page 2)
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TWO STEPS, ONE STICKER OUTREACH EFFORTS

∙       Website – A website solely dedicated to educating the public about the new law launched in fall 2014.

Website content is available in English and Spanish, provides key stakeholder groups with information

specific to their needs, and is updated as the program evolves.

∙       Press releases – Press releases were released to all major media outlets across the state of Texas.

Customizable press releases were also provided to county tax assessor‐collectors to assist them in their own

public outreach efforts.

∙       Registration renewal insert – Each of the approximately 24 million registered vehicle owners in Texas are

mailed registration renewal notices. Informational inserts regarding “Two Steps, One Sticker” have been

placed in every renewal notice from January 2015 through present day.

∙       Posters – Posters promoting “Two Steps, One Sticker” were developed in both English and Spanish for

inspection stations, driver license offices, and county tax offices and distributed accordingly.

∙       Push cards & brochures – Push cards promoting “Two Steps, One Sticker” to the general public were

created and distributed at county tax offices and a special brochure was created and distributed to the

motor vehicle dealer community to assist them with the transition.

∙       Tissue Boxes & bumper stickers – Tissue boxes and bumper stickers promoting “Two Steps, One Sticker” to

the general public were created and distributed at county tax offices.

∙       DVDs – DVDs promoting “Two Steps, One Sticker” were created and distributed to county tax offices for

display within their offices.

∙       Radio – Radio spots introducing “Two Steps, One Sticker” were produced and run on terrestrial and

internet radio stations across the state beginning in early 2015 and running through the summer.

∙       Press Conference – A press conference was held at the State Capitol in February 2015 where legislators,

state regulators and counties came together in front of state media outlets to help Texans transition to the

new single‐sticker system for vehicle inspection and registration.

∙       Digital billboards – Digital billboards went up across the state in early 2016 to help promote the program.

∙       Website ads – Website ads are began displaying on popular news, weather, traffic and auto‐related

websites in early 2016.

∙       Convenience Store advertising – Posters promoting the program are also featured in convenience stores

and gas stations across Texas.

∙       Newspaper Ads ‐ Ads were placed in Community Impact, a local newspaper servicing more than 30 cities

and communities throughout the state, to further publicize “Two Steps, One Sticker”.

∙       Social media – Information about “Two Steps, One Sticker” is regularly placed on Facebook and Twitter.

∙       Webinars ‐ Over 100 webinars targeted at specific stakeholder groups including the Tax Assessor‐Collectors

Association of Texas (TACA), Texas Independent Auto Dealers Association (TIADA), Texas Auto Dealers

Association (TADA), Texas State Inspection Association, and the Texas Trucking Association (TXTA) have

been held to help explain how “Two Steps, One Sticker” impacts their membership’s business operations.

∙       Magazine articles – Educational articles have been featured in the various trade publications of stakeholder

groups.

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