UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, DC 20549



FORM 10-Q



xQUARTERLY REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

for the quarterly period ended June 30, 2012





 ̈TRANSITION REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

for the transition period from ______to _________.



Commission file number: 000-29363

[pnedgar002.gif]

(Exact name of registrant as specified in its charter)



|Nevada                                                         |  | 88-0343702                       
|-------------------------------------------------------------- |  | ---------------------------------
|(State or other jurisdiction of incorporation or organization) |  | (IRS Employer Identification No.)





|1771 E. Flamingo Road, #201-A Las Vegas, NV |  | 89119     
|------------------------------------------- |  | ----------
|(Address of principal executive offices)    |  | (Zip Code)



(702) 734-3457

(Issuers telephone number)



Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.

Yes  x  No   ̈



Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files).

Yes  x  No   ̈



Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. See the definitions of "large accelerated filer," "accelerated filer" and "smaller reporting company" in Rule 12b-2 of the Exchange Act. (Check one):



|Large accelerated filer ̈                                             | Accelerated filer ̈        
|-------------------------------------------------------------------- | --------------------------
|                                                                     |                           
|Non-accelerated filer ̈ (Do not check if a smaller reporting company) | Smaller reporting companyx



Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act)

Yes   ̈  No  x



The number of shares outstanding of the Registrants Common Stock on August 20, 2012 was 65,615,425.





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PLAYERS NETWORK

FORM 10-Q

Quarterly Period Ended March 31, 2012



|                                                  | Page                                                                                          
|------------------------------------------------- | ----------------------------------------------------------------------------------------------
|                                                  |                                                                                               
|INDEX                                             |                                                                                               
|                                                  |                                                                                               
|SPECIAL NOTE REGARDING FORWARD-LOOKING STATEMENTS | 3                                                                                             
|PART I. FINANCIAL INFORMATION                     | 4                                                                                             
|Item 1.                                           | Financial Statements                                                                          
|                                                  | Balance Sheets as of June 30, 2012 (Unaudited) and December 31, 2011                          
|                                                  | Statements of Operations for the Three and Six Months ended June 30, 2012 and 2011 (Unaudited)
|                                                  | Statements of Cash Flows for the Six Months ended June 30, 2012 and 2011 (Unaudited)          
|                                                  | Notes to the Condensed Financial Statements (Unaudited)                                       
|Item 2.                                           | Managements Discussion and Analysis of Financial Condition and Results of Operations         
|Item 3.                                           | Quantitative and Qualitative Disclosures About Market Risk                                    
|Item 4.                                           | Controls and Procedures                                                                       
|                                                  |                                                                                               
|PART II. OTHER INFORMATION                        | 36                                                                                            
|Item 1.                                           | Legal Proceedings                                                                             
|Item 1A.                                          | Risk Factors                                                                                  
|Item 2.                                           | Unregistered Sales of Equity Securities and Use of Proceeds                                   
|Item 3.                                           | Defaults Upon Senior Securities                                                               
|Item 4.                                           | Mine Safety Disclosures                                                                       
|Item 5.                                           | Other Information                                                                             
|Item 6.                                           | Exhibits                                                                                      
|                                                  |                                                                                               
|SIGNATURES                                        | 40                                                                                            







2





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SPECIAL NOTE REGARDING FORWARDLOOKING STATEMENTS



On one or more occasions, we may make forward-looking statements in this Quarterly Report on Form 10-Q regarding our assumptions, projections, expectations, targets, intentions or beliefs about future events. Words or phrases such as anticipates, may, will, should, believes, estimates, expects, intends, plans, predicts, projects, targets, will likely result, will continue or similar expressions identify forward-looking statements. Readers are cautioned that these forward-looking statements are only predictions and are subject to risks, uncertainties, and assumptions that are difficult to predict, including those identified in our Annual Report on Form 10-K. Therefore, actual results may differ materially and adversely from those expressed in any forward-looking statements. We undertake no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise. However, your attention is directed to any further disclosures made on related subjects in our subsequent annual and periodic reports filed with the Securities and Exchange Commission on Forms 10-K, 10-Q and 8-K and Proxy Statements on Schedule 14A.



Unless the context requires otherwise, references to we, us, our, and the Company refer specifically to Players Network.







3





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PART I - FINANCIAL INFORMATION



Item 1 - Financial Statements



|PLAYERS NETWORK                                                       
|----------------------------------------------------------------------
|CONDENSED BALANCE SHEETS                                              
|                                                                      
|                                                                      
|                                                                      
|                                                                      
|Assets                                                                
|                                                                      
|Current assets:                                                       
|Cash                                                                  
|Accounts receivable, net of allowance for doubtful accounts of $10,000
|and $240, at June 30, 2012 and December 31, 2011, respectively        
|Deferred television costs                                             
|Prepaid expenses                                                      
|Total current assets                                                  
|                                                                      
|Fixed assets, net                                                     
|                                                                      
|Total Assets                                                          
|                                                                      
|Liabilities and Stockholders' (Deficit)                               
|                                                                      
|Current liabilities:                                                  
|Accounts payable                                                      
|Accrued expenses                                                      
|Deferred revenues                                                     
|Convertible debentures, net of discounts of $51,742 and $-0-          
|at June 30, 2012 and December 31, 2011, respectively                  
|Short term debt                                                       
|Derivative liabilities                                                
|Total current liabilities                                             
|                                                                      
|Total Liabilities                                                     
|                                                                      
|Stockholders' (Deficit):                                              
|Series A preferred stock, $0.001 par value, 2,000,000                 
|shares authorized; 2,000,000 shares issued and outstanding            
|Series B preferred stock, $0.001 par value, 10,873,347                
|shares authorized; 4,349,339 shares issued and outstanding            
|Common stock, $0.001 par value, 150,000,000 shares authorized;        
|65,615,425 and 61,131,390 shares issued and outstanding               
|at June 30, 2012 and December 31, 2011, respectively                  
|Additional paid-in capital                                            
|Accumulated (deficit)                                                 
|Total Stockholders' (Deficit)                                         
|                                                                      
|Total Liabilities and Stockholders' (Deficit)                         
|                                                                      
|                                                                      
|See accompanying notes to financial statements                        



4





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|PLAYERS NETWORK                               
|----------------------------------------------
|CONDENSED STATEMENT OF OPERATIONS             
|(Unaudited)                                   
|                                              
|                                              
|                                              
|                                              
|                                              
|                                              
|Revenue:                                      
|                                              
|Expenses:                                     
|Direct operating costs                        
|General and administrative                    
|Officer salaries                              
|Salaries and wages                            
|Bad debts (recoveries)                        
|Depreciation and amortization                 
|Total operating expenses                      
|                                              
|Net operating loss                            
|                                              
|Other income (expense):                       
|Other income                                  
|Gain on sale of fixed assets                  
|Interest expense                              
|Change in  derivative liabilities             
|Total other income (expense)                  
|                                              
|Net loss                                      
|                                              
|Weighted average number of common             
|shares outstanding - basic and fully diluted  
|                                              
|Net (loss) per share - basic and fully diluted
|                                              
|See accompanying notes to financial statements



5





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|PLAYERS NETWORK                                         
|--------------------------------------------------------
|CONDENSED STATEMENTS OF CASH FLOWS                      
|(Unaudited)                                             
|                                                        
|                                                        
|                                                        
|                                                        
|                                                        
|Cash flows from operating activities                    
|Net (loss)                                              
|Adjustments to reconcile net (loss) to                  
|net cash used in operating activities:                  
|Bad debts expense                                       
|Depreciation and amortization expense                   
|Gain on sale of fixed assets                            
|Forgiveness of debt                                     
|Change in fair market value of derivative liabilities   
|Amortization of convertible note payable discounts      
|Stock issued for services                               
|Stock issued for compensation, related party            
|Options and warrants granted for services               
|Options and warrants granted for services, related party
|Decrease (increase) in assets:                          
|Accounts receivable                                     
|Deferred television costs                               
|Prepaid expenses                                        
|Increase (decrease) in liabilities:                     
|Deferred revenues                                       
|Accounts payable                                        
|Accrued expenses                                        
|Net cash used in operating activities                   
|                                                        
|Cash flows from investing activities                    
|Payment of investment in note receivable                
|Payment on equity method investments                    
|Proceeds from the sale of fixed assets                  
|Purchase of fixed assets                                
|Net cash provided by (used in) investing activities     
|                                                        
|Cash flows from financing activities                    
|Proceeds from convertible debentures                    
|Repayment of long term debt                             
|Proceeds from sale of common stock                      
|Proceeds from sale of common stock, related party       
|Net cash provided by (used in) financing activities     
|                                                        
|Net increase (decrease) in cash                         
|Cash - beginning                                        
|Cash - ending                                           
|                                                        
|Supplemental disclosures:                               
|Interest paid                                           
|Income taxes paid                                       
|                                                        
|Non-cash investing and financing activities:            
|Value of debt discount                                  
|                                                        
|                                                        
|See accompanying notes to financial statements          



6





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**Players Network**

**Notes to Condensed Financial Statements**

**(Unaudited)**



Note 1  Basis of Presentation



The interim condensed financial statements included herein, presented in accordance with United States generally accepted accounting principles and stated in US dollars, have been prepared by the Company, without audit, pursuant to the rules and regulations of the Securities and Exchange Commission. Certain information and footnote disclosures normally included in financial statements prepared in accordance with generally accepted accounting principles have been condensed or omitted pursuant to such rules and regulations, although the Company believes that the disclosures are adequate to not make the information presented misleading.



These statements reflect all adjustments, which in the opinion of management, are necessary for fair presentation of the information contained therein. Except as otherwise disclosed, all such adjustments are of a normal recurring nature. It is suggested that these interim condensed financial statements be read in conjunction with the financial statements of the Company for the year ended December 31, 2011 and notes thereto included in the Company's 10-K annual report. The Company follows the same accounting policies in the preparation of interim reports.



Reclassifications

Certain amounts in the prior periods presented have been reclassified to conform to the current period financial statement presentation.



Fair Value of Financial Instruments

Under FASB ASC 820-10-05, the Financial Accounting Standards Board establishes a framework for measuring fair value in generally accepted accounting principles and expands disclosures about fair value measurements. This Statement reaffirms that fair value is the relevant measurement attribute. The adoption of this standard did not have a material effect on the Companys financial statements as reflected herein. The carrying amounts of cash, accounts payable and accrued expenses reported on the balance sheets are estimated by management to approximate fair value primarily due to the short term nature of the instruments. The Company had no other items that required fair value measurement on a recurring basis.



Cost Method of Accounting for Investments

Investee companies not accounted for under the consolidation or the equity method of accounting are accounted for under the cost method of accounting. Under this method, the Companys share of the earnings or losses of such Investee companies is not included in the Balance Sheet or Statement of Operations. However, impairment charges are recognized in the Statement of Operations. If circumstances suggest that the value of the Investee Company has subsequently recovered, such recovery is not recorded. Impairment analysis on our investments which are accounted for on the cost method of accounting resulted in complete impairment at December 31, 2011.





7





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**Players Network**

**Notes to Condensed Financial Statements**

**(Unaudited)**



Revenue Recognition

The Company recognizes revenue from its internet television platform from internally generated products and from partnered merchants when the following criteria are met: persuasive evidence of an arrangement exists; delivery has occurred; the selling price is fixed or determinable; and collectability is reasonably assured. These criteria are met when the customers purchase a product or access a web-based video, the product or web-based video has been electronically delivered to the purchaser and payment has been received. At that time, the Company's obligations to the customer is substantially complete. The Company records the net amount it retains from the sale of items from its internet television platform after paying any agreed upon percentage of the purchase price to the featured advertising merchant excluding any applicable taxes. Revenue is recorded on a net basis because the Company is acting as an agent of the partnered merchant in the transaction. Provisions for discounts and rebates to customers, estimated returns and allowances, and other adjustments are provided for in the same period the related sales are recorded. The Company defers any revenue for which the product has not been delivered or is subject to refund until such time that the Company and the customer jointly determine that the product has been delivered or no refund will be required.



Network revenue consists of monthly network broadcast subscription revenue, which is recognized over the period in which the subscription service is available. Broadcast television advertising revenue is recognized when advertisements are aired. Video production revenue is recognized as digital video film is completed and accepted by the customer and collection is reasonably assured.



Revenuefrom the distribution of domestic television series is recognized as earned using the following criteria:



·

Persuasive evidence of an arrangement exists;

·

The show/episode is complete, and in accordance with the terms of the arrangement, has been delivered or is available for immediate and unconditional delivery;

·

The license period has begun and the customer can begin its exploitation, exhibition or sale;

·

The price to the customer is fixed and determinable; and

·

Collectability is reasonably assured.





8





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**Players Network**

**Notes to Condensed Financial Statements**

**(Unaudited)**



Due to practical limitations applicable to operating relationships with On-Demand networks, the Company has not considered collectability of advertising or television license revenues to be reasonably assured, and accordingly, the Company has not recognize such revenue unless payment has been received.



Audio/Video content licensing revenues were recognized when the underlying royalties from the sales of the related products were earned. The Company recognized minimum revenue guarantees, if any, ratably over the term of the license or as earned royalties based on actual sales of the related products, if greater.



Deferred revenues consist of the following at June 30, 2012 and December 31, 2011:



|                                                   | June 30, |         | December 31,
|-------------------------------------------------- | -------- | ------- | ------------
|                                                   | 2012     |         | 2011        
|Deferred revenues on television pilot episodes     | $        | 205,000 |             
|Deferred revenues on audio/video content licensing |          | 10,358  |             
|Total deferred revenues                            | $        | 215,358 |             



Derivative Liability

The Company evaluates its convertible instruments, options, warrants or other contracts to determine if those contracts or embedded components of those contracts qualify as derivatives to be separately accounted for under ASC Topic 815, Derivatives and Hedging. The result of this accounting treatment is that the fair value of the derivative is marked-to-market each balance sheet date and recorded as a liability. In the event that the fair value is recorded as a liability, the change in fair value is recorded in the statement of operations as other income (expense). Upon conversion or exercise of a derivative instrument, the instrument is marked to fair value at the conversion date and then that fair value is reclassified to equity. Equity instruments that are initially classified as equity that become subject to reclassification under ASC Topic 815 are reclassified to liabilities at the fair value of the instrument on the reclassification date. We analyzed the derivative financial instruments (the Convertible Note and tainted Warrant), in accordance with ASC 815. The objective is to provide guidance for determining whether an equity-linked financial instrument is indexed to an entitys own stock. This determination is needed for a scope exception which would enable a derivative instrument to be accounted for under the accrual method. The classification of a non-derivative instrument that falls within the scope of ASC 815-40-05 Accounting for Derivative Financial Instruments Indexed to, and Potentially Settled in, a Companys Own Stock also hinges on whether the instrument is indexed to an entitys own stock. A non-derivative instrument that is not indexed to an entitys own stock cannot be classified as equity and must be accounted for as a liability. There is a two-step approach in determining whether an instrument or embedded feature is indexed to an entitys own stock. First, the instrument's contingent exercise provisions, if any, must be evaluated, followed by an evaluation of the instrument's settlement provisions. The Company utilized multinomial lattice models that value the derivative liability within the notes based on a probability weighted discounted cash flow model. The Company utilized the fair value standard set forth by the Financial Accounting Standards Board, defined as the amount at which the assets (or liability) could be bought (or incurred) or sold (or settled) in a current transaction between willing parties, that is, other than in a forced or liquidation sale.





9





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**Players Network**

**Notes to Condensed Financial Statements**

**(Unaudited)**



Deferred Television Costs

Deferred television costs as of June 30, 2011, included direct production and development costs stated at the lower of cost or net realizable value based on anticipated revenue. Production overhead is not included as the Company outsources its production costs to third party vendors. Capitalized television production costs for each pilot episode are to be expensed as revenues are recognized upon delivery and acceptance of the completed pilot episodes using the individual-film-forecast-computation method for each television show produced. The Company has not recognized revenues from the creation of these pilot episodes yet. Accordingly, no production costs have been expensed as of June 30, 2012.



Deferred television costs consist of the following at June 30, 2012 and December 31, 2011:



|                                     | June 30, |         | December 31,
|------------------------------------ | -------- | ------- | ------------
|                                     | 2012     |         | 2011        
|Development and pre-production costs | $        | 20,000  |             
|In-production                        |          | 60,206  |             
|Post production                      |          | 44,225  |             
|Total deferred television costs      | $        | 124,431 |             



Due to practical limitations applicable to monetizing our developed content over On-Demand networks, the Company has not considered collectability of advertising or television license revenues to be reasonably assured, and accordingly, the Company has expensed production costs related to the development of our On-Demand and internet-based content as incurred.



Recent Accounting Pronouncements

In December 2011, the Financial Accounting Standards Board (FASB) issued Accounting Standards Update (ASU) 2011-12, Deferral of the Effective Date for Amendments to the Presentation of Reclassifications of Items out of Accumulated Other Comprehensive Income in Accounting Standards Update No. 2011-05. This update defers the requirement to present items that are reclassified from accumulated other comprehensive income to net income in both the statement of income where net income is presented and the statement where other comprehensive income is presented. The adoption of ASU 2011-12 is not expected to have a material impact on our financial position or results of operations.





10





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**Players Network**

**Notes to Condensed Financial Statements**

**(Unaudited)**



Note 2  Going Concern



As shown in the accompanying condensed financial statements, the Company has incurred recurring losses from operations resulting in an accumulated deficit of ($21,388,871), and as of June 30, 2012, the Companys current liabilities exceeded its current assets by $1,143,200 and its total liabilities exceeded its total assets by $1,046,024. These factors raise substantial doubt about the Companys ability to continue as a going concern. Management is actively pursuing new ventures to increase revenues. In addition, the Company is currently seeking additional sources of capital to fund short term operations. Management believes these factors will contribute toward achieving profitability. The accompanying financial statements do not include any adjustments that might be necessary if the Company is unable to continue as a going concern.



The financial statements do not include any adjustments that might result from the outcome of any uncertainty as to the Companys ability to continue as a going concern. These financial statements also do not include any adjustments relating to the recoverability and classification of recorded asset amounts, or amounts and classifications of liabilities that might be necessary should the Company be unable to continue as a going concern.





Note 3  Related Party



Officers

On April 30, 2012 the Companys Board of Directors granted the issuance of 500,000 shares of restricted common stock to the Companys CEO as payment on accrued compensation. The total fair value of the common stock was $25,000 based on the closing price of the Companys common stock on the date of grant.



On April 30, 2012 the Companys Board of Directors granted the issuance of 500,000 shares of restricted common stock to the Companys President of Programming as payment on accrued compensation. The total fair value of the common stock was $25,000 based on the closing price of the Companys common stock on the date of grant.



On April 20, 2012, the Company sold 120,000 shares of its common stock and an equal number of warrants, exercisable at $0.15 per share over a three year period pursuant to a unit offering in exchange for total proceeds of $12,000 received from the Companys CEO. The proceeds received were allocated between the common stock and warrants on a relative fair value basis.



On February 29, 2012 the Companys Board of Directors granted the issuance of 650,000 shares of restricted common stock to the Companys CEO as payment on accrued compensation. The total fair value of the common stock was $52,000 based on the closing price of the Companys common stock on the date of grant.



On February 29, 2012 the Companys Board of Directors granted the issuance of 500,000 shares of restricted common stock to the Companys President of Programming as payment on accrued compensation. The total fair value of the common stock was $40,000 based on the closing price of the Companys common stock on the date of grant.





11





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**Players Network**

**Notes to Condensed Financial Statements**

**(Unaudited)**





On February 14, 2012, the Company sold 80,000 shares of its common stock and an equal number of warrants, exercisable at $0.15 per share over a three year period pursuant to a unit offering in exchange for total proceeds of $8,000 received from the Companys CEO. The proceeds received were allocated between the common stock and warrants on a relative fair value basis.



Officer compensation expense was $170,900 and $191,064 at June 30, 2012 and 2011, respectively. The balance owed was $28,195 and $68,007 at June 30, 2012 and 2011, respectively.



Board of Directors

On February 29, 2012, the Companys Board of Directors granted fully vested cashless common stock options to purchase 300,000 shares of the Companys common stock over a three year period to one of the Companys Directors as a compensation bonus. The options are exercisable until February 29, 2015 at an exercise price of $0.08 per share. The estimated value using the Black-Scholes Pricing Model, based on a volatility rate of 207% and a call option value of $0.0560, was $16,807.



Officer and Director Departures

On May 16, 2012 the Company cancelled 361,765 shares for non-performance of services commensurate with the departure of one of the Companys former Officers.



On January 13, 2012, Paul Chachko resigned as Chairman of the Board of Directors and Mark Bradley resumed the position. Pursuant to his departure 999,000 common stock options were forfeited.



On January 18, 2012, Merrill Brown resigned as Director.



On March 12, 2012, Peter Heumiller resigned as President and COO. Pursuant to his departure he purchased certain equipment at the net book value, which approximated fair value for a total of $4,912. He also repaid a total of $11,299 of previously reimbursed moving costs and general expenses. In addition, Mr. Heumiller forfeited all unearned common stock grants and options, effective January 1, 2012. On May 16, 2012, a total of 361,765 of shares of common stock previously granted and delivered to Mr. Heumiller were voluntarily returned to treasury and cancelled.





12





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**Players Network**

**Notes to Condensed Financial Statements**

**(Unaudited)**





Note 4  Fair Value of Financial Instruments



Under FASB ASC 820-10-5, fair value is defined as the price that would be received to sell an asset or paid to transfer a liability in an orderly transaction between market participants at the measurement date (an exit price). The standard outlines a valuation framework and creates a fair value hierarchy in order to increase the consistency and comparability of fair value measurements and the related disclosures. Under GAAP, certain assets and liabilities must be measured at fair value, and FASB ASC 820-10-50 details the disclosures that are required for items measured at fair value.



The Company does not have any financial instruments that must be measured under the new fair value standard. The Companys financial assets and liabilities are measured using inputs from the three levels of the fair value hierarchy. The three levels are as follows:



Level 1 - Inputs are unadjusted quoted prices in active markets for identical assets or liabilities that the Company has the ability to access at the measurement date.



Level 2 - Inputs include quoted prices for similar assets and liabilities in active markets, quoted prices for identical or similar assets or liabilities in markets that are not active, inputs other than quoted prices that are observable for the asset or liability (e.g., interest rates, yield curves, etc.), and inputs that are derived principally from or corroborated by observable market data by correlation or other means (market corroborated inputs).



Level 3 - Unobservable inputs that reflect our assumptions about the assumptions that market participants would use in pricing the asset or liability.

The following schedule summarizes the valuation of financial instruments at fair value on a non-recurring basis in the balance sheets as of June 30, 2012 and December 31, 2011:



|                     | Fair Value Measurements at June 30, 2012
|-------------------- | ----------------------------------------
|                     | Level 1                                 
|Assets               |                                         
|None                 | $                                       
|Total assets         |                                         
|Liabilities          |                                         
|Derivative liability |                                         
|Total liabilities    |                                         
|                     | $                                       



|                  | Fair Value Measurements at December 31, 2011
|----------------- | --------------------------------------------
|                  | Level 1                                     
|Assets            |                                             
|None              | $                                           
|Total assets      |                                             
|Liabilities       |                                             
|None              |                                             
|Total liabilities |                                             
|                  | $                                           





13





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**Players Network**

**Notes to Condensed Financial Statements**

**(Unaudited)**



Note 5  Fixed Assets



Fixed assets consist of the following:



|                               |  | June 30, |          | December 31
|------------------------------ |  | -------- | -------- | -----------
|                               |  | 2012     |          | 2011       
|Computers and office equipment |  | $        | 15,627   |            
|Website development costs      |  |          | 99,880   |            
|Total Fixed Assets             |  |          | 115,507  |            
|Less accumulated depreciation  |  |          | (18,331) |            
|                               |  | $        | 97,176   |            



During the six months ended June 30, 2012, we realized a gain on the sale of assets in the amount of $5,250 from total proceeds received of $10,162 received amongst two individuals for the sale of fixed assets with a combined carrying value of $4,912.



Depreciation expense totaled $11,473 and $1,114 for the periods ended June 30, 2012 and 2011, respectively.





Note 6  Accrued Expenses



As of June 30, 2012 and December 31, 2011 accrued expenses included the following:



|                                  | June 30, |         | December 31,
|--------------------------------- | -------- | ------- | ------------
|                                  | 2012     |         | 2011        
|Customer Deposits                 | $        | 13,500  |             
|Accrued Payroll, Officers         |          | 28,195  |             
|Accrued Payroll and Payroll Taxes |          | 135,234 |             
|Accrued Interest                  |          | 1,299   |             
|                                  | $        | 178,228 |             





14





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**Players Network**

**Notes to Condensed Financial Statements**

**(Unaudited)**



Note 7  Convertible Debenture



Convertible debenture consists of the following at June 30, 2012 and December 31, 2011, respectively:



|                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         | June 30,          |   |  | December 31,          
|-------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | ----------------- | - |  | ----------------------
|                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         | 2012              |   |  | 2011                  
|Unsecured $58,000 convertible promissory note carries an 8% interest rate (First Asher Note), matures on February 7, 2013. The principal is convertible into shares of common stock at the discretion of the note holder at a price equal to sixty percent (60%) of the average of the three (3) lowest trading bid prices of the Companys common stock for the ten (10) trading days prior to the conversion date. The note carries a twenty two percent (22%) interest rate in the event of default, and the debt holder is limited to owning 4.99% of the Companys issued and outstanding shares. | $         58,000  |   |  | $                    -
|                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         |                   |   |  |                       
|Total convertible debenture                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              | 58,000            |   |  | -                     
|Less: unamortized debt discount                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          | (51,742           | ) |  | -                     
|Convertible debenture                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    | $           6,258 |   |  | $                    -



In accordance with ASC 470-20 Debt with Conversion and Other Options, the Company recorded a discount of $58,000 and $-0- for the variable conversion feature of the February 7, 2012 convertible debt during the six months ended June 30, 2012 and year ended December 31, 2011, respectively. The discount will be amortized to interest expense over the term of the debentures using the effective interest method. The Company recorded $6,258 and $-0- of interest expense pursuant to the amortization of the note discounts during the six months ended June 30, 2012 and 2011, respectively.



The convertible debenture carries default provisions that place a maximum share amount on the note holders. The maximum share amount that can be owned as a result of the conversions to common stock by the note holders is 4.99% of the Companys issued and outstanding shares.



In accordance with ASC 815-15, the Company determined that the variable conversion feature and shares to be issued represented embedded derivative features, and these are shown as derivative liabilities on the balance sheet. The Company calculated the fair value of the compound embedded derivatives associated with the convertible debentures utilizing a lattice model.



The Company recorded interest expense in the amount of $507 and $-0- for the six months ended June 30, 2012 and 2011, respectively related to convertible debt.





15





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**Players Network**

**Notes to Condensed Financial Statements**

**(Unaudited)**



Note 8  Short Term Debt



Short-term debt consists of the following at June 30, 2012 and December 31, 2011:



|                                                                | June 30 |        | December 31,
|--------------------------------------------------------------- | ------- | ------ | ------------
|                                                                | 2012    |        | 2011        
|4% unsecured debenture, due June 7, 2012. Currently in default. | $       | 35,000 |             



Accrued interest on the above promissory notes totaled $792 and $92 at June 30, 2012 and December 31, 2011, respectively.



The following presents components of interest expense by instrument type at June 30, 2012 and 2011, respectively:



|                                                  | June 30, |       | June 30,
|------------------------------------------------- | -------- | ----- | --------
|                                                  | 2012     |       | 2011    
|Interest on convertible debentures                | $        | 507   |         
|Amortization on discount on convertible debenture |          | 6,258 |         
|Interest on short term debt                       |          | 700   |         
|Accounts payable related finance charges          |          | 437   |         
|                                                  | $        | 7,902 |         





16





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**Notes to Condensed Financial Statements**

**(Unaudited)**



**Note 9  Derivative Liabilities**



As discussed in Note 7 under Convertible Debentures, the Company issued convertible notes payable that provide for the issuance of convertible notes with variable conversion provisions. The conversion terms of the convertible note is variable based on certain factors, such as the future price of the Companys common stock. The number of shares of common stock to be issued is based on the future price of the Companys common stock. The number of shares of common stock issuable upon conversion of the promissory note is indeterminate. Due to the fact that the number of shares of common stock issuable could exceed the Companys authorized share limit, the equity environment is tainted and all additional convertible debentures and warrants are included in the value of the derivative. Pursuant to ASC 815-15 Embedded Derivatives, the fair values of the variable conversion option and warrants and shares to be issued were recorded as derivative liabilities on the issuance date.



The fair values of the Companys derivative liabilities were estimated at the issuance date and are revalued at each subsequent reporting date, using a lattice model. The Company recorded current derivative liabilities of $252,940 and $-0- at June 30, 2012 and December 31, 2011, respectively. The change in fair value of the derivative liabilities resulted in a loss of $194,940 and $-0- for the six months ended June 30, 2012 and 2011, respectively, which has been reported as other income (expense) in the condensed statements of operations.



The following presents the derivative liability value by instrument type at June 30, 2012 and December 31, 2011, respectively:



|                       | June 30, |         | December 31,
|---------------------- | -------- | ------- | ------------
|                       | 2012     |         | 2011        
|                       |          |         |             
|Convertible debentures | $        | 99,281  |             
|Common stock warrants  |          | 153,659 |             
|                       | $        | 252,940 |             





17





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**Players Network**

**Notes to Condensed Financial Statements**

**(Unaudited)**



The following is a summary of changes in the fair market value of the derivative liability during the six months ended June 30, 2012 and the year ended December 31, 2011:



|                                                                                           | Derivative
|------------------------------------------------------------------------------------------ | ----------
|                                                                                           | Liability 
|                                                                                           | Total     
|                                                                                           |           
|Balance, December 31, 2011                                                                 | $         
|Increase in derivative value due to issuances of convertible promissory notes              |           
|Increase in derivative value attributable to tainted warrants                              |           
|Change in fair market value of derivative liabilities due to the mark to market adjustment |           
|Balance, June 30, 2012                                                                     | $         



Key inputs and assumptions used to value the convertible debentures and warrants issued during the six months ended June 30, 2012 and the year ended December 31, 2011:

·

Stock prices on all measurement dates were based on the fair market value and would fluctuate with projected volatility.

·

The warrant exercise prices ranged from $0.15 to $1.00, exercisable over 2 to 3 year periods from the grant date.

·

The holders of the securities would convert monthly to the ownership limit starting at 4.99% increasing by 10% per month.

·

The holders would automatically convert the note at the maximum of 3 times the conversion price if the Company was not in default.

·

The monthly trading volume would reflect historical averages and would increase at 1% per month.

·

The Company would redeem the notes based on availability of alternative financing, increasing 2% monthly to a maximum of 10%.

·

The holder would automatically convert the note at maturity if the registration was effective and the Company was not in default.

·

The computed volatility was projected based on historical volatility.





18





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**Players Network**

**Notes to Condensed Financial Statements**

**(Unaudited)**





Note 10  Changes in Stockholders Equity (Deficit)



Preferred Stock

No preferred shares were issued during the six months ended June 30, 2012 or 2011.



Common Stock Issuances

On April 30, 2012 the Company granted 175,000 shares of restricted common stock to a consultant for video production services provided. The total fair value of the common stock was $8,750 based on the closing price of the Companys common stock on the date of grant.



On April 30, 2012 the Company issued 500,000 shares of restricted common stock for business development services provided. The total fair value of the common stock was $25,000 based on the closing price of the Companys common stock on the date of grant.



On April 30, 2012 the Company issued 500,000 shares of restricted common stock to another consultant for business development services provided. The total fair value of the common stock was $25,000 based on the closing price of the Companys common stock on the date of grant.



On April 30, 2012 the Companys Board of Directors granted the issuance of 500,000 shares of restricted common stock to the Companys CEO as payment on accrued compensation. The total fair value of the common stock was $25,000 based on the closing price of the Companys common stock on the date of grant.



On April 30, 2012 the Companys Board of Directors granted the issuance of 500,000 shares of restricted common stock to the Companys President of Programming as payment on accrued compensation. The total fair value of the common stock was $25,000 based on the closing price of the Companys common stock on the date of grant.



On April 30, 2012 the Company issued 50,000 shares of free trading common stock for professional services provided. The total fair value of the common stock was $2,500 based on the closing price of the Companys common stock on the date of grant.



On April 30, 2012 the Company issued 50,000 shares of restricted common stock for professional services provided. The total fair value of the common stock was $2,500 based on the closing price of the Companys common stock on the date of grant.





19





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**Players Network**

**Notes to Condensed Financial Statements**

**(Unaudited)**



On April 20, 2012, the Company sold 120,000 shares of its common stock and an equal number of warrants, exercisable at $0.15 per share over a three year period pursuant to a unit offering in exchange for total proceeds of $12,000 received from the Companys CEO. The proceeds received were allocated between the common stock and warrants on a relative fair value basis.



On April 18, 2012 the Company issued 600,000 shares of restricted common stock for professional services provided. The total fair value of the common stock was $42,000 based on the closing price of the Companys common stock on the date of grant. The Company retained the right to re-purchase the shares for $42,000 during the next six months.



On February 29, 2012 the Company granted 50,000 shares of free trading common stock for professional services provided. The total fair value of the common stock was $4,000 based on the closing price of the Companys common stock on the date of grant. The shares were subsequently issued on May 14, 2012.



On February 29, 2012 the Company granted 50,000 shares of free trading common stock for Information Technology services provided. The total fair value of the common stock was $4,000 based on the closing price of the Companys common stock on the date of grant. The shares were subsequently issued on May 14, 2012.



On February 29, 2012 the Companys Board of Directors granted the issuance of 650,000 shares of restricted common stock to the Companys CEO as payment on accrued compensation. The total fair value of the common stock was $52,000 based on the closing price of the Companys common stock on the date of grant.



On February 29, 2012 the Companys Board of Directors granted the issuance of 500,000 shares of restricted common stock to the Companys President of Programming as payment on accrued compensation. The total fair value of the common stock was $40,000 based on the closing price of the Companys common stock on the date of grant.



On February 29, 2012 the Company granted 25,000 shares of restricted common stock to an employee as a bonus for services provided. The total fair value of the common stock was $2,000 based on the closing price of the Companys common stock on the date of grant.



On February 29, 2012 the Company granted 15,000 shares of restricted common stock to an employee as a bonus for services provided. The total fair value of the common stock was $1,200 based on the closing price of the Companys common stock on the date of grant.



On February 29, 2012 the Company granted 130,800 shares of restricted common stock to a consultant for video production services provided. The total fair value of the common stock was $10,464 based on the closing price of the Companys common stock on the date of grant.





20





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**Players Network**

**Notes to Condensed Financial Statements**

**(Unaudited)**



On February 29, 2012 the Company granted 100,000 shares of restricted common stock to a consultant for Information Technology services provided. The total fair value of the common stock was $8,000 based on the closing price of the Companys common stock on the date of grant.



On February 14, 2012, the Company sold 80,000 shares of its common stock and an equal number of warrants, exercisable at $0.15 per share over a three year period pursuant to a unit offering in exchange for total proceeds of $8,000 received from the Companys CEO. The proceeds received were allocated between the common stock and warrants on a relative fair value basis.



On January 15, 2012, the Company sold 250,000 shares of its common stock and an equal number of warrants, exercisable at $0.15 per share over a three year period pursuant to a unit offering in exchange for total proceeds of $25,000. The proceeds received were allocated between the common stock and warrants on a relative fair value basis.



Common Stock Cancellations

On May 16, 2012 the Company cancelled 361,765 shares for non-performance of services commensurate with the departure of one of the Companys Officers.



Common Stock Option Issuances

On February 29, 2012 the Companys Board of Directors granted 150,000 cashless stock options as compensation for business development services to a consultant. The options are exercisable until February 28, 2015 at an exercise price of $0.08 per share. The estimated value using the Black-Scholes Pricing Model, based on a volatility rate of 207% and a call option value of $0.0560, was $8,404.



On February 29, 2012 the Companys Board of Directors granted 300,000 cashless stock options as compensation for service on the Board of Directors to one of its directors. The options are exercisable until February 28, 2015 at an exercise price of $0.08 per share. The estimated value using the Black-Scholes Pricing Model, based on a volatility rate of 207% and a call option value of $0.0560, was $16,807.





Note 11  Warrants and Options



Options Granted

On February 29, 2012 the Companys Board of Directors granted 150,000 cashless stock options as compensation for business development services to a consultant. The options are exercisable until February 28, 2015 at an exercise price of $0.08 per share. The estimated value using the Black-Scholes Pricing Model, based on a volatility rate of 207% and a call option value of $0.0560, was $8,404.



On February 29, 2012 the Companys Board of Directors granted 300,000 cashless stock options as compensation for service on the Board of Directors to one of its directors. The options are exercisable until February 28, 2015 at an exercise price of $0.08 per share. The estimated value using the Black-Scholes Pricing Model, based on a volatility rate of 207% and a call option value of $0.0560, was $16,807.





21





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**Players Network**

**Notes to Condensed Financial Statements**

**(Unaudited)**



Warrants Granted

On April 20, 2012, the Company granted 120,000 warrants, exercisable at $0.15 per share over a three year period as part of the sale of a unit offering, including the sale of 120,000 shares of common stock, in exchange for total proceeds of $12,000 received from the Companys CEO. The proceeds received were allocated between the common stock and warrants on a relative fair value basis.



On February 14, 2012 the Company issued warrants to purchase 80,000 shares at $0.15 per share, exercisable for 36 months in exchange for cash proceeds of $8,000 from the Companys CEO in conjunction with the sale of 80,000 shares of common stock. The proceeds received were allocated between the common stock and warrants on a relative fair value basis.



On January 15, 2012 the Company issued warrants to purchase 250,000 shares at $0.15 per share, exercisable for 36 months in exchange for cash proceeds of $25,000 in conjunction with the sale of 250,000 shares of common stock. The proceeds received were allocated between the common stock and warrants on a relative fair value basis.



Options and Warrants Cancelled

A total of 2,299,000 options were forfeited and cancelled with the departure of two of the Companys Directors and one of its Officers during the six months ended June 30, 2012.



No warrants were cancelled during the six months ended June 30, 2012.



Options and Warrants Expired

During the six months ended June 30, 2012, a total of 700,000 options and 927,780 warrants that were outstanding as of December 31, 2011 expired.



Options Exercised

No options were exercised during the six months ended June 30, 2012.





22





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**Players Network**

**Notes to Condensed Financial Statements**

**(Unaudited)**



Note 12  Income Taxes



The Company accounts for income taxes under FASB ASC 740-10, which requires use of the liability method. FASB ASC 740-10-25 provides that deferred tax assets and liabilities are recorded based on the differences between the tax bases of assets and liabilities and their carrying amounts for financial reporting purposes, referred to as temporary differences.



For the six months ended June 30, 2012 and the year ended December 31, 2011, the Company incurred a net operating loss and, accordingly, no provision for income taxes has been recorded. In addition, no benefit for income taxes has been recorded due to the uncertainty of the realization of any tax assets. At June 30, 2012, the Company had approximately $13,456,000 of federal net operating losses. The net operating loss carry forwards, if not utilized, will begin to expire in 2025.



The components of the Companys deferred tax asset are as follows:



|                                                   | June 30, |             | December 31,
|-------------------------------------------------- | -------- | ----------- | ------------
|                                                   | 2012     |             | 2011        
|Deferred tax assets:                               |          |             |             
|Net operating loss carry forwards                  | $        | 4,709,600   |             
|                                                   |          |             |             
|Net deferred tax assets before valuation allowance |          | 4,709,600   |             
|Less: Valuation allowance                          |          | (4,709,600) |             
|Net deferred tax assets                            | $        | -           |             



Based on the available objective evidence, including the Companys history of its loss, management believes it is more likely than not that the net deferred tax assets will not be fully realizable. Accordingly, the Company provided for a full valuation allowance against its net deferred tax assets at June 30, 2012 and December 31, 2011, respectively.



A reconciliation between the amounts of income tax benefit determined by applying the applicable U.S. and State statutory income tax rate to pre-tax loss is as follows:



|                                                     | June 30, |  | December 31,
|---------------------------------------------------- | -------- |  | ------------
|                                                     | 2012     |  | 2011        
|                                                     |          |  |             
|Federal and state statutory rate                     | 35%      |  | 35%         
|Change in valuation allowance on deferred tax assets | (35%)    |  | (35%)       



In accordance with FASB ASC 740, the Company has evaluated its tax positions and determined there are no uncertain tax positions.



23





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**Players Network**

**Notes to Condensed Financial Statements**

**(Unaudited)**



Note 13  Subsequent Events



Common Stock Issuances

On July 10, 2012 the Company granted 25,000 shares of restricted common stock to a consultant for services provided. The total fair value of the common stock was $3,750 based on the closing price of the Companys common stock on the date of grant.



On July 10, 2012 the Company granted 150,000 shares of restricted common stock to a consultant for services provided. The total fair value of the common stock was $22,500 based on the closing price of the Companys common stock on the date of grant.



On July 10, 2012 the Company issued 50,000 shares of free trading common stock for professional services provided. The total fair value of the common stock was $7,500 based on the closing price of the Companys common stock on the date of grant.



On July 10, 2012 the Company issued 70,000 shares of free trading common stock for professional services provided. The total fair value of the common stock was $10,500 based on the closing price of the Companys common stock on the date of grant.



On July 10, 2012 the Company granted 25,000 shares of free trading common stock to a consultant for services provided. The total fair value of the common stock was $3,750 based on the closing price of the Companys common stock on the date of grant.



On July 10, 2012 the Company granted 100,000 shares of free trading common stock to a consultant for services provided. The total fair value of the common stock was $15,000 based on the closing price of the Companys common stock on the date of grant.



On July 10, 2012 the Companys Board of Directors granted the issuance of 143,154 shares of restricted common stock to the Companys CEO as payment on accrued compensation. The total fair value of the common stock was $21,473 based on the closing price of the Companys common stock on the date of grant.



On July 10, 2012 the Companys Board of Directors granted the issuance of 91,800 shares of restricted common stock to the Companys President of Programming as payment on accrued compensation. The total fair value of the common stock was $13,770 based on the closing price of the Companys common stock on the date of grant.



24





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**Players Network**

**Notes to Condensed Financial Statements**

**(Unaudited)**



Convertible Debentures

On August 14, 2012, the Company received proceeds of $50,000 in exchange for an unsecured convertible promissory note that carries an 8% interest rate, matures on May 31, 2013. The principal is convertible into shares of common stock at the discretion of the note holder at a price equal to 30% of the average of the three lowest reported daily sale or daily closing bid prices (whichever is the lower) for the Companys common stock as reported on the OTCQB (or such other OTC Markets or OTC Tiers, stock markets or stock exchange upon which the Companys common stock is listed or traded) during the thirty (30) trading days immediately preceding the Conversion Date, subject to adjustment as provided herein (including, without limitation, adjustment pursuant to Section 6), or a fixed conversion price of $0.01 per share, whichever is greater. Interest shall be due and payable, in arrears, on the last day of each month while any portion of the Principal Amount remains outstanding. The first such interest payment shall be August 31, 2012.



On July 10, 2012, the Company received proceeds of $37,500 in exchange for an unsecured convertible promissory note that carries an 8% interest rate (Second Asher Note), matures on April 12, 2013. The principal is convertible into shares of common stock at the discretion of the note holder at a price equal to sixty percent (60%) of the average of the three (3) lowest trading bid prices of the Companys common stock for the ten (10) trading days prior to the conversion date. The note carries a twenty two percent (22%) interest rate in the event of default, and the debt holder is limited to owning 4.99% of the Companys issued and outstanding shares.





25





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Item 2. Management's Discussion and Analysis of Financial Condition and Results of Operations.



Overview and Outlook



Players Network was incorporated in the State of Nevada in March of 1993. Players Network is a global media and entertainment company engaged in the development of Digital Networks. We distribute broadband video and other social media content over a wide variety of internet enabled devices and cable television channels. Due to recent capital infusions and an expanded management team, the Company has been able to complete the first phase of development and launch its proprietary scalable technology platform. The platform is designed to deliver video content and develop digital social communities, including Vegas On Demand TV, which is our first digital branded network that was in development during 2011. We launched our beta version on October 7, 2011.



The Company operates a Video On Demand (VOD) television channel, also named Vegas On Demand, which consists of original programming that is distributed over its own VOD channels to approximately 24,000,000 homes over the internet with distribution partners that include, Comcast, Hulu, Blinkx, Google, YouTube and Yahoo Video, for DVD home video, and various mobile platforms. Players Network has a fourteen year history of providing consumers with quality Gaming and Las Vegas Lifestyle video content.



Vegas On Demand TV offers its audience the ability to connect to Vegas Insiders through unique, high-quality programming that captures the excitement, sex appeal, entertainment, and the non-stop adrenaline rush of the Las Vegas gaming lifestyle. Players Networks content goes beyond poker, casino action, sports betting, and racing, to lifestyle programs about entertainment and fine living that attract young and sophisticated viewers that comprise the major digital media demographic. Whenever possible our content incorporates an expert, insider or celebrity within the Vegas community in order to enhance promotional merchandising to prospective customers.



The Company plans to use both its platform and original branded programming and events as a means to develop additional revenue streams, as well as marketing and membership benefits of our social media platform. These revenue streams include branded entertainment, sponsorships for events, and media placement, third party commissions for video and banner advertisements, merchandise and production sales and services.



Players Network has addressed the digital market in an effort to grow as a New Media Company using Vegas On Demand, its flagship Branded Television Channel Destination, it use its scalable, custom Enterprise Web Platform to host Vegas On Demand, which can also be replicated to launch thousands of Channel Destinations in any Lifestyle Category, for any Lifestyle Brand.



PNTVs Enterprise Platform efficiently deploys, manages and distributes videos with integrated revenue-generating tools that go beyond traditional advertising. On our Platform, the viewer of a video is brought into a web environment encompassing that videos lifestyle, where they are presented with Membership, Merchandising, Couponing, Subscription, Loyalty Programs, Contest and other Marketing opportunities, including the integration of Live Events. The Platform also integrates Branded Sponsorships, and a game-like Virtual Economy supported by our Cost Per Action Advertising network.



PNTVs next-generation Media Network operates across all distribution platforms from TV screens to mobile devices, gaming consoles, computers and tablets. We have positioned ourselves to provide companies with an affordable, turnkey, integrated solution that creates bookable revenue while generating net profits. We have not yet generated revenues from our Platform, but plan to market our services to companies in 2012 that can make their initial investment using a small portion of their existing marketing budget.





26





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By providing companies and Lifestyle Brands with their own Channel Destination on our Enterprise Web Platform and offering our Media and Production expertise, we plan to provide an integrated Media, Marketing and Merchandising solution that aims to save our customers significant time and money that would need to be incurred to replicate equivalent services.



We have also leveraged our existing library of original content, and distribution network, to build this infrastructure hub and launch our initial digital Lifestyle Network: VegasOnDemand.tv.



Through the cross-promotional integration of Sponsored Live Events, Contests and Media creation and distribution, PNTVs Platform can deliver a targeted audience that can be monetized in multiple ways. The Platform is a Revenue Engine that grows as audience and page views increase. The Platform also provides a self-perpetuating aggregation juncture where Las Vegas businesses and Insiders can connect socially with their audience/customer and generate shared revenues.



The ability to Monetize Video in so many ways, coupled with an efficient, easy-to-use technical and administrative back-end dashboard, is a powerful feature of PNTVs Platform. It allows the creation of unlimited, new Channel Destinations using our scalable Content Management System (CMS) framework, with cost-competitive operations. Importantly, it allows Content Management by administrative and editorial level employees without the expense of having a full-time technical engineering staff in-house.



The Companys platform has two main membership categories: 1) the Consumer/User who visits our digital communities and partakes in viewing ad-supported and pay-per-view premium videos, purchases products and connects with Insiders, who are our 2) Premium Members.



Premium Members must be industry Insiders and/or experts in their Lifestyle category. For example, with regard to Vegas On Demand, Insiders are designed to be the whos-who of Vegas: Entertainers, Nightclub Promoters, Casino Hosts, famous Chefs, etc. who offer our Members deals on transactions connected to their sphere of influence. Deals may include being invited to a special VIP Event, Line Passes, two-for-one offers, PPV Video discounts, etc.



Transactions can be purchased using credit cards, or our incentivized Virtual Economy. When using our Virtual Economy, we set the value of the goods and services that are redeemed through a Points (Virtual Currency) System. Points can be bought or earned using our CPA Ad Network. Our Virtual Economy allows the Company to realize revenue every time Points are earned, as well as every time Points are redeemed.



On May 11, 2011, we acquired a 10% interest in iCandy, Inc. (ICI), and a 10% interest in iCandy Burlesque, Inc. (ICB), Nevada entertainment companies that develop and operate a variety of entertainment shows in the United States, primarily in casinos within Las Vegas, NV and Atlantic City, NJ. We acquired these interests in exchange for $25,499 that was in turn spent on the development of a promotional video that will be distributed over our media channels. In addition, we agreed to pay a license fee of 20% of the adjusted gross revenues that we earn from the distribution and sales related to the promotional video content.No such revenues have been earned to date. At December 31, 2011, we recognized a complete reserve for the impairment of this investment due to uncertainties regarding the future economic benefit.



In December of 2011, the Company signed an agreement with J&H Productions to produce a series of three reality shows centered on a family that is in the Las Vegas nightlife and night club business. The agreement also provides for the production of forty short video segments to be used to develop a new branded Channel Destination using the Companys scalable platform.





27





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Results of Operations for the Three Months Ended June 30, 2012 and 2011:



|                              | For the Three Months Ended |          |           |  |           
|----------------------------- | -------------------------- | -------- | --------- |  | ----------
|                              |                            | June 30, |           |  | Increase /
|                              |                            | 2012     |           |  | 2011      
|                              |                            |          |           |  |           
|Revenues                      |                            | $        | 11,225    |  |           
|                              |                            |          |           |  |           
|Direct operating costs        |                            |          | 28,555    |  |           
|General and administrative    |                            |          | 103,148   |  |           
|Officer salaries              |                            |          | 85,450    |  |           
|Salaries and wages            |                            |          | 19,741    |  |           
|Bad debts (recoveries)        |                            |          | 10,000    |  |           
|Depreciation and amortization |                            |          | 5,736     |  |           
|                              |                            |          |           |  |           
|Total Operating Expenses      |                            |          | 252,630   |  |           
|                              |                            |          |           |  |           
|Net Operating (Loss)          |                            |          | (241,405) |  |           
|                              |                            |          |           |  |           
|Total other income (expense)  |                            |          | (192,274) |  |           
|                              |                            |          |           |  |           
|Net (Loss)                    |                            | $        | (433,679) |  |           



Revenues:



During the three months ended June 30, 2012 and 2011, we received revenues primarily from licensing fees from our private networks, including the sale of in-home media and advertising fees. Aggregate revenues for the three months ended June 30, 2012 were $11,225 compared to revenues of $21,656 in the three months ended June 30, 2011, a decrease in revenues of $10,431, or approximately 48%. Revenues from networks decreased due to decreased market saturation of our video content through our newly revamped websites and the Companys existing media channels.



In addition to building and expanding our technology and revenues for the future through the development of a new e-commerce website that we launched in October of 2011, we continued production during the three months ended June 30, 2012 on a series of three reality shows centered on a family that is in the Las Vegas nightlife and night club business, including the production of forty short video segments to be used to develop a new branded Channel Destination using the Companys scalable platform. As of June 30, 2012, we have collected a total of $205,000 pursuant to the production of these pilot episodes; however, the revenue is deferred until delivery and acceptance of the completed pilot episodes in accordance with the individual-film-forecast-computation method.





28





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Direct Operating Costs:



Direct operating costs were $28,555 for the three months ended June 30, 2012 compared to $83,091 for the three months ended June 30, 2011, a decrease of $54,536, or approximately 66%. Our direct operating costs decreased during the three months ended June 30, 2012 compared to the three months ended June, 2011 due to our shift in content development from our On-Demand and internet channels to the development of a series of three reality shows centered on a family that is in the Las Vegas nightlife and night club business, including the production of forty short video segments to be used to develop a new branded Channel Destination using the Companys scalable platform. Our production costs incurred in the development of our content during the three months ended June 30, 2011 were expensed as incurred due to practical limitations applicable to monetizing our developed content over On-Demand networks, and the inability to be reasonably assured of the collectability of advertising or television license revenues, accordingly, the Company has expensed production costs related to the development of our On-Demand and internet-based content. During the three months ended June 30, 2012, the Company has deferred a total of $124,430 of television production costs for pilot episodes, which are to be expensed as revenues are recognized upon delivery and acceptance of the completed pilots using the individual-film-forecast-computation method for each television show produced. The Company has not recognized revenues from the creation of these pilot episodes yet. Accordingly, no production costs have been expensed as of June 30, 2012.



During the three months ending June 30, 2012 we granted 175,000 shares of common stock valued at $8,750 for video production services, while in the same period in 2011 we issued 180,000 shares valued at $32,250 for video production services.



General and Administrative:



General and administrative expenses were $103,148 for the three months ended June 30, 2012 compared to $141,479 for the three months ended June 30, 2011, a decrease of $38,362, or approximately 27%. The decrease in general and administrative expense for the three months ended June 30, 2012 compared to 2011 was due to decreased professional fees as we reigned in our operating activities and realized a reduction in our management personnel. During the three months ending June 30, 2012 we granted 1,800,000 shares of common stock valued at $97,000, for legal, business development, accounting and information technology services, while in the same period in 2011 we issued 180,000 shares valued at $28,800 for business development and consulting services.



Salaries and Wages:



Officer salaries was $85,450 for the three months ended June 30, 2012 compared to $95,911 for the three months ended June 30, 2011, a decrease of $10,461 or approximately 11%. The decrease in officer salaries was primarily due to the salary of the former President and COO incurred during the three months ending June 30, 2011 that were not incurred in the same three month period ending June 30, 2012 pursuant to his resignation effective January 1, 2012.



Office salaries and wages expense was $19,741 for the three months ended June 30, 2012 compared to $22,183 for the three months ended June 30, 2011, a decrease of $2,442, or approximately 11%.



The Company recorded non-cash payments on accrued salaries and wages totaling $50,000 and $-0-, during the three months ended June 30, 2012 and 2011, respectively, which included accrued salaries from prior periods. The non-cash payments consisted of 1,000,000 shares and -0- shares of common stock, recorded at fair value of $50,000 and $-0-, issued to officers for the three months ended June 30, 2012 and 2011, respectively, as well as, common stock options, recorded at fair value of $-0- and $-0- for the three months ended June 30, 2012 and 2011, respectively.





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Bad Debts (Recoveries):



Bad Debts (Recoveries) were $10,000 for the three months ended June 30, 2012 compared to $-0- for the three months ended June 30, 2011, an increase of $10,000, or approximately 100%. The increase was due to the expensing of uncollectable accounts during the three months ended June 30, 2012 that was not present in the comparative three months ended June 30, 2011.



Depreciation and Amortization:



Depreciation and amortization expense was $5,736 for the three months ended June 30, 2012 compared to $876 for the three months ended June 30, 2011, an increase of $4,860, or approximately 555%. Depreciation expense increased due to the additional depreciation on the launch of our internet-based proprietary scalable technology platform in October of 2011 that was not in existence during the comparative three months ended June 30, 2011.



Other Income (Expense):



Other income (expense) was $(192,274) for the three months ended June 30, 2012 compared to $2,198 for the three months ended June 30, 2011, a decrease of $194,472, or approximately 8,848%. Other income decreased primarily due to the derivative liability situation that existed in the three months ended June 30, 2012 and was not yet present in the three months ended June 30, 2011.



Net Operating Loss:



Net operating loss for the three months ended June 30, 2012 was $241,405, or ($0.00) per share, compared to a net operating loss of $321,915 for the three months ended June 30, 2011, or ($0.01) per share, a decrease of $80,510 or 25%. Net operating loss decreased primarily as a result of our decreased direct operating costs in the three months ended June 30, 2012 compared to the same period in 2011, as we deferred $124,430 of financing costs in 2012 until we can recognize the related deferred revenue from the creation of our pilot episodes.



Net Loss:



The net loss for the three months ended June 30, 2012 was $433,679 compared to a net loss of $319,717 for the three months ended June 30, 2011, an increased net loss of $113,962, or 36%. Net loss increased primarily as a result of decreased primarily due to the derivative liabilities during the three months ended June 30, 2012 that were not present during the comparative three months ended June 30, 2011.





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Results of Operations for the Six Months Ended June 30, 2012 and 2011:



|                              | For the Six Months Ended |          |           |  |           
|----------------------------- | ------------------------ | -------- | --------- |  | ----------
|                              |                          | June 30, |           |  | Increase /
|                              |                          | 2012     |           |  | 2011      
|                              |                          |          |           |  |           
|Revenues                      |                          | $        | 30,699    |  |           
|                              |                          |          |           |  |           
|Direct operating costs        |                          |          | 49,376    |  |           
|General and administrative    |                          |          | 230,147   |  |           
|Officer salaries              |                          |          | 170,900   |  |           
|Salaries and wages            |                          |          | 39,693    |  |           
|Bad debts (recoveries)        |                          |          | 9,760     |  |           
|Depreciation and amortization |                          |          | 11,473    |  |           
|                              |                          |          |           |  |           
|Total Operating Expenses      |                          |          | 511,349   |  |           
|                              |                          |          |           |  |           
|Net Operating (Loss)          |                          |          | (480,650) |  |           
|                              |                          |          |           |  |           
|Total other income (expense)  |                          |          | (176,293) |  |           
|                              |                          |          |           |  |           
|Net (Loss)                    |                          | $        | (656,943) |  |           



Revenues:



During the six months ended June 30, 2012 and 2011, we received revenues primarily from licensing fees from our private networks, including the sale of in-home media and advertising fees. Aggregate revenues for the six months ended June 30, 2012 were $30,699 compared to revenues of $38,613 in the six months ended June 30, 2011, a decrease in revenues of $7,914, or approximately 20%. Revenues from networks decreased due to decreased market saturation of our video content through our newly revamped websites and the Companys existing media channels.





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In addition to building and expanding our technology and revenues for the future through the development of a new e-commerce website that we launched in October of 2011, we continued production during the three months ended June 30, 2012 on a series of three reality shows centered on a family that is in the Las Vegas nightlife and night club business, including the production of forty short video segments to be used to develop a new branded Channel Destination using the Companys scalable platform. As of June 30, 2012, we have collected a total of $205,000 pursuant to the production of these pilot episodes; however, the revenue is deferred until delivery and acceptance of the completed pilot episodes in accordance with the individual-film-forecast-computation method.



Direct Operating Costs:



Direct operating costs were $49,376 for the six months ended June 30, 2012 compared to $207,890 for the six months ended June 30, 2011, a decrease of $158,514, or approximately 76%. Our direct operating costs decreased during the six months ended June 30, 2012 compared to the six months ended June, 2011 due to our shift in content development from our On-Demand and internet channels to the development of a series of three reality shows centered on a family that is in the Las Vegas nightlife and night club business, including the production of forty short video segments to be used to develop a new branded Channel Destination using the Companys scalable platform. Our production costs incurred in the development of our content during the six months ended June 30, 2011 were expensed as incurred due to practical limitations applicable to monetizing our developed content over On-Demand networks, and the inability to be reasonably assured of the collectability of advertising or television license revenues, accordingly, the Company has expensed production costs related to the development of our On-Demand and internet-based content. During the six months ended June 30, 2012, the Company has deferred a total of $124,430 of television production costs for pilot episodes, which are to be expensed as revenues are recognized upon delivery and acceptance of the completed pilots using the individual-film-forecast-computation method for each television show produced. The Company has not recognized revenues from the creation of these pilot episodes yet. Accordingly, no production costs have been expensed as of June 30, 2012.



During the six months ending June 30, 2012 we granted 305,800 shares of common stock valued at $19,214 for video production services, while in the same period in 2011 we issued 300,000 shares valued at $54,930 for video production services.



General and Administrative:



General and administrative expenses were $230,147 for the six months ended June 30, 2012 compared to $282,989 for the six months ended June 30, 2011, a decrease of $52,842, or approximately 19%. The decrease in general and administrative expense for the six months ended June 30, 2012 compared to 2011 was due to decreased professional fees as we reigned in our operating activities and realized a reduction in our management personnel. During the six months ending June 30, 2012 we granted 2,670,000 shares of common stock valued at $126,665, for legal, business development, accounting, board of directors, and information technology services, while in the same period in 2011 we issued 300,000 shares valued at $51,480 for business development, administrative and consulting services.



Salaries and Wages:



Officer salaries was $170,900 for the six months ended June 30, 2012 compared to $191,064 for the six months ended June 30, 2011, a decrease of $20,164 or approximately 11%. The decrease in officer salaries was primarily due to the salary of the former President and COO incurred during the six months ending June 30, 2011 that were not incurred in the same six month period ending June 30, 2012 pursuant to his resignation effective January 1, 2012.



Office salaries and wages expense was $39,693 for the six months ended June 30, 2012 compared to $41,133 for the six months ended June 30, 2011, a decrease of $1,440, or approximately 4%.



The Company recorded non-cash payments on accrued salaries and wages totaling $142,000 and $34,200, during the six months ended June 30, 2012 and 2011, respectively, which included accrued salaries from prior periods. The non-cash payments consisted of 2,150,000 shares and -0- shares of common stock, recorded at fair value of $142,000 and $-0-, issued to officers for the six months ended June 30, 2012 and 2011, respectively, as well as, common stock options, recorded at fair value of $-0- and $34,220 for the six months ended June 30, 2012 and 2011, respectively.





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Bad Debts (Recoveries):



Bad Debts (Recoveries) were $9,760 for the six months ended June 30, 2012 compared to $-0- for the six months ended June 30, 2011, an increase of $9,760, or approximately 100%. The increase was due to the expensing of uncollectable accounts during the six months ended June 30, 2012 that was not present in the comparative six months ended June 30, 2011.



Depreciation and Amortization:



Depreciation and amortization expense was $11,473 for the six months ended June 30, 2012 compared to $1,114 for the six months ended June 30, 2011, an increase of $10,359, or approximately 930%. Depreciation expense increased due to the additional depreciation on the launch of our internet-based proprietary scalable technology platform in October of 2011 that was not in existence during the comparative six months ended June 30, 2011.



Other Income (Expense):



Other income (expense) was $(176,293) for the six months ended June 30, 2012 compared to $16,854 for the six months ended June 30, 2011, a decrease of $193,147, or approximately 1,146%. Other income decreased primarily due to the derivative liability situation that existed in the six months ended June 30, 2012 and was not yet present in the six months ended June 30, 2011.



Net Operating Loss:



Net operating loss for the six months ended June 30, 2012 was $480,650, or ($0.01) per share, compared to a net operating loss of $685,577 for the six months ended June 30, 2011, or ($0.01) per share, a decrease of $204,841 or 29%. Net operating loss decreased primarily as a result of our decreased direct operating costs in the six months ended June 30, 2012 compared to the same period in 2011, as we deferred $124,430 of financing costs in 2012 until we can recognize the related deferred revenue from the creation of our pilot episodes.



Net Loss:



The net loss for the six months ended June 30, 2012 was $656,943 compared to a net loss of $668,723 for the six months ended June 30, 2011, a decreased net loss of $11,780, or 2%. Net loss increased primarily due to the derivative liabilities during the six months ended June 30, 2012 that were not present during the comparative six months ended June 30, 2011, coupled with reduced direct operating costs since the Company has deferred a total of $124,430 of television production costs for pilot episodes, which are to be expensed as revenues are recognized upon delivery and acceptance of the completed pilots using the individual-film-forecast-computation method for each television show produced. The Company has not recognized revenues from the creation of these pilot episodes yet. Accordingly, no production costs have been expensed as of June 30, 2012.





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LIQUIDITY AND CAPITAL RESOURCES



The following table summarizes total assets, accumulated deficit, stockholders equity and working capital at June 30, 2012 compared to December 31, 2011.



|                               |  | June 30, |             |   | December 31, |   |             | Increase /
|------------------------------ |  | -------- | ----------- | - | ------------ | - | ----------- | ----------
|                               |  | 2012     |             |   | 2011         |   |             | (Decrease)
|Total Assets                   |  | $        | 228,727     |   |              | $ | 181,851     |           
|                               |  |          |             |   |              |   |             |           
|Accumulated (Deficit)          |  | $        | (21,388,871 | ) |              | $ | (20,731,928 | )         
|                               |  |          |             |   |              |   |             |           
|Stockholders Equity (Deficit) |  | $        | (1,046,024  | ) |              | $ | (736,707    | )         
|                               |  |          |             |   |              |   |             |           
|Working Capital (Deficit)      |  | $        | (1,143,200  | ) |              | $ | (850,268    | )         



Our principal source of operating capital has been provided from private sales of our common stock, revenues from operations, and debt and equity financings. At June 30, 2012, we had a negative working capital position of $1,143,200.



On April 20, 2012, the Company sold 120,000 shares of its common stock and an equal number of warrants, exercisable at $0.15 per share over a three year period pursuant to a unit offering in exchange for total proceeds of $12,000 received from the Companys CEO. The proceeds received were allocated between the common stock and warrants on a relative fair value basis.



On February 14, 2012, the Company sold 80,000 shares of its common stock and an equal number of warrants, exercisable at $0.15 per share over a three year period pursuant to a unit offering in exchange for total proceeds of $8,000 received from the Companys CEO. The proceeds received were allocated between the common stock and warrants on a relative fair value basis.



On January 15, 2012, the Company sold 250,000 shares of its common stock and an equal number of warrants, exercisable at $0.15 per share over a three year period pursuant to a unit offering in exchange for total proceeds of $25,000. The proceeds received were allocated between the common stock and warrants on a relative fair value basis.



We have utilized these funds to expand our media distribution platforms and to continue production of original programming for our own distribution platforms, as well as our expanding distribution network. Although our revenues are expected to grow as we expand our operations, our revenues are not expected to exceed our investment and operating costs in the next twelve months, and we do not have funds sufficient to fund our operations at their current level for the next twelve months. Our prospects must be considered in light of the risks, expenses and difficulties frequently encountered by companies in their early stage of operations. To address these risks, we must, among other things, seek growth opportunities through investment and acquisitions in our industry, effectively monitor and manage our claims for payments that are owed to us, implement and successfully execute our business strategy, respond to competitive developments, and attract, retain and motivate qualified personnel. We cannot assure that we will be successful in addressing such risks, and the failure to do so could have a material adverse effect on our business prospects, financial condition and results of operations.





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To conserve on the Company's capital requirements, the Company has issued shares in lieu of cash payments to outside consultants, and the Company expects to continue this practice. In the six months ending June 30, 2012, the Company granted 5,175,800 shares of common stock valued at $302,625 in lieu of cash payments to employees and outside consultants. In the six months ending June, 2011, the Company issued 425,000 shares of common stock valued at $81,650 in lieu of cash payments to employees and outside consultants. In the year ending December 31, 2011, the Company issued 2,317,599 shares of common stock valued at $420,178in lieu of cash payments to employees and outside consultants, consisting of the value of common stock and common stock options, recorded at fair value. The Company is not now in a position to determine an approximate number of shares that the Company may issue for the preceding purpose in the remainder of 2012.





Item 3. Quantitative and Qualitative Disclosures about Market Risks



Not applicable.





Item 4. Controls and Procedures



Evaluation of Disclosure Controls and Procedures



We carried out an evaluation, under the supervision and with the participation of our management, including our principal executive officer, of the effectiveness of our disclosure controls and procedures (as defined in Exchange Act Rules 13a  15(c) and 15d  15(e)). Based upon that evaluation, our principal executive officer concluded that, as of the end of the period covered in this report, our disclosure controls and procedures were not effective to ensure that information required to be disclosed in reports filed under the Securities Exchange Act of 1934 is recorded, processed, summarized and reported within the required time periods and is accumulated and communicated to our management, including our principal executive officer, as appropriate to allow timely decisions regarding required disclosure.



Inherent Limitations of Internal Controls



Our Principal Executive Officer does not expect that our disclosure controls or internal controls will prevent all error and all fraud. Although our disclosure controls and procedures were designed to provide reasonable assurance of achieving their objectives, a control system, no matter how well conceived and operated, can provide only reasonable, not absolute assurance that the objectives of the system are met. Further, the design of a control system must reflect the fact that there are resource constraints, and the benefits of controls must be considered relative to their costs. Because of the inherent limitations in all control systems, no evaluation of controls can provide absolute assurance that all control issues and instances of fraud, if any, within the Company have been detected. These inherent limitations include the realities that judgments in decision-making can be faulty, and that breakdowns can occur because of simple error or mistake. Additionally, controls can be circumvented if there exists in an individual a desire to do so. There can be no assurance that any design will succeed in achieving its stated goals under all potential future conditions.



Changes in Internal Control over Financial Reporting



There were no changes in our internal control over financial reporting, other than those stated above, during our most recent quarter that have materially affected, or are reasonably likely to materially affect, our internal control over financial reporting.





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PART II OTHER INFORMATION



Item 1.Legal Proceedings



From time to time, we may become involved in various lawsuits and legal proceedings which arise in the ordinary course of business. However, litigation is subject to inherent uncertainties, and an adverse result in these or other matters may arise from time to time that may harm our business. We are not presently a party to any material litigation, nor to the knowledge of management is any litigation threatened against us, which may materially affect us.





Item 1A. Risk Factors



Not applicable.





Item 2. Unregistered Sales of Equity Securities and Use of Proceeds



On May 14, 2012 the Company issued 50,000 shares of previously granted free trading common stock for professional services provided. The total fair value of the common stock was $4,000 based on the closing price of the Companys common stock on the date of grant. The shares were granted and unissued as of March 31, 2012 and were presented as a subscription payable at March 31, 2012.



On May 14, 2012 the Company issued 50,000 shares of previously granted free trading common stock for Information Technology services provided. The total fair value of the common stock was $4,000 based on the closing price of the Companys common stock on the date of grant. The shares were granted and unissued as of March 31, 2012 and were presented as a subscription payable at March 31, 2012.



On April 30, 2012 the Company granted 175,000 shares of restricted common stock to a consultant for video production services provided. The total fair value of the common stock was $8,750 based on the closing price of the Companys common stock on the date of grant.



On April 30, 2012 the Company issued 500,000 shares of restricted common stock for business development services provided. The total fair value of the common stock was $25,000 based on the closing price of the Companys common stock on the date of grant.



On April 30, 2012 the Company issued 500,000 shares of restricted common stock to another consultant for business development services provided. The total fair value of the common stock was $25,000 based on the closing price of the Companys common stock on the date of grant.



On April 30, 2012 the Companys Board of Directors granted the issuance of 500,000 shares of restricted common stock to the Companys CEO as payment on accrued compensation. The total fair value of the common stock was $25,000 based on the closing price of the Companys common stock on the date of grant.





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On April 30, 2012 the Companys Board of Directors granted the issuance of 500,000 shares of restricted common stock to the Companys President of Programming as payment on accrued compensation. The total fair value of the common stock was $25,000 based on the closing price of the Companys common stock on the date of grant.



On April 30, 2012 the Company issued 50,000 shares of free trading common stock for professional services provided. The total fair value of the common stock was $2,500 based on the closing price of the Companys common stock on the date of grant.



On April 30, 2012 the Company issued 50,000 shares of restricted common stock for professional services provided. The total fair value of the common stock was $2,500 based on the closing price of the Companys common stock on the date of grant.



On April 20, 2012, the Company sold 120,000 shares of its common stock and an equal number of warrants, exercisable at $0.15 per share over a three year period pursuant to a unit offering in exchange for total proceeds of $12,000 received from the Companys CEO. The proceeds received were allocated between the common stock and warrants on a relative fair value basis.



On April 18, 2012 the Company issued 600,000 shares of restricted common stock for professional services provided. The total fair value of the common stock was $42,000 based on the closing price of the Companys common stock on the date of grant. The Company retained the right to re-purchase the shares for $42,000 during the next six months.



On February 29, 2012 the Companys Board of Directors granted the issuance of 650,000 shares of restricted common stock to the Companys CEO as payment on accrued compensation. The total fair value of the common stock was $52,000 based on the closing price of the Companys common stock on the date of grant.



On February 29, 2012 the Companys Board of Directors granted the issuance of 500,000 shares of restricted common stock to the Companys President of Programming as payment on accrued compensation. The total fair value of the common stock was $40,000 based on the closing price of the Companys common stock on the date of grant.



On February 29, 2012 the Company granted 25,000 shares of restricted common stock to an employee as a bonus for services provided. The total fair value of the common stock was $2,000 based on the closing price of the Companys common stock on the date of grant.



On February 29, 2012 the Company granted 15,000 shares of restricted common stock to an employee as a bonus for services provided. The total fair value of the common stock was $1,200 based on the closing price of the Companys common stock on the date of grant.



On February 29, 2012 the Company granted 130,800 shares of restricted common stock to a consultant for video production services provided. The total fair value of the common stock was $10,464 based on the closing price of the Companys common stock on the date of grant.



On February 29, 2012 the Company granted 100,000 shares of restricted common stock to a consultant for Information Technology services provided. The total fair value of the common stock was $8,000 based on the closing price of the Companys common stock on the date of grant.



On February 14, 2012, the Company sold 80,000 shares of its common stock and an equal number of warrants, exercisable at $0.15 per share over a three year period pursuant to a unit offering in exchange for total proceeds of $8,000 received from the Companys CEO. The proceeds received were allocated between the common stock and warrants on a relative fair value basis.





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On January 15, 2012, the Company sold 250,000 shares of its common stock and an equal number of warrants, exercisable at $0.15 per share over a three year period pursuant to a unit offering in exchange for total proceeds of $25,000. The proceeds received were allocated between the common stock and warrants on a relative fair value basis.



The above securities were issued pursuant to the exemption from registration provided in Section 4(2) of the Securities Act of 1933, as amended.





Item 3. Defaults Upon Senior Securities



None



Item 4. Mine Safety Disclosures



Not applicable





Item 5. Other Information



On March 12, 2012, Peter Heumiller resigned as President and COO. Pursuant to his departure he purchased certain equipment at the net book value, which approximated fair value for a total of $4,912. He also repaid a total of $11,299 of previously reimbursed moving costs and general expenses. In addition, Mr. Heumiller forfeited all unearned common stock grants and options, effective January 1, 2012. On May 16, 2012, a total of 361,765 of shares of common stock previously granted and delivered to Mr. Heumiller were voluntarily returned to treasury and cancelled. Mr. Heumillers decision to resign as President and COO was not due to any disagreements with the Company on any matter relating to the Companys operations, policies or practices.



On January 18, 2012, Merrill Brown resigned as Director. Mr. Browns decision to resign as director was not due to any disagreements with the Company on any matter relating to the Companys operations, policies or practices.



On January 13, 2012, Paul Chachko resigned as Chairman of the Board of Directors and Mark Bradley resumed the position. Pursuant to his departure 999,000 common stock options were forfeited. Mr. Chachkos decision to resign as director was not due to any disagreements with the Company on any matter relating to the Companys operations, policies or practices.





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Item 6. Exhibits



|31.1    |  | Certifications pursuant to Rule 13a-14(a) or 15d-14(a) under the Securities Exchange Act of 1934, as amended, as adopted pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.*
|------- |  | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
|        |  |                                                                                                                                                                                     
|32.1    |  | Certifications pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002.*                                                           
|        |  |                                                                                                                                                                                     
|101.INS |  | XBRL Instance Document.**                                                                                                                                                           
|        |  |                                                                                                                                                                                     
|101.SCH |  | XBRL Schema Document.**                                                                                                                                                             
|        |  |                                                                                                                                                                                     
|101.CAL |  | XBRL Calculation Linkbase Document.**                                                                                                                                               
|        |  |                                                                                                                                                                                     
|101.DEF |  | XBRL Definition Linkbase Document.**                                                                                                                                                
|        |  |                                                                                                                                                                                     
|101.LAB |  | XBRL Labels Linkbase Document.**                                                                                                                                                    
|        |  |                                                                                                                                                                                     
|101.PRE |  | XBRL Presentation Linkbase Document.**                                                                                                                                              



* Filed herewith.

** Pursuant to Rule 405(a)(2) of Regulation S-T, the Company will furnish the XBRL Interactive Data Files with detailed footnote tagging as Exhibit 101 in an amendment to this Form 10-Q within the permitted 30-day grace period for the first quarterly period in which detailed footnote tagging is required after the filing date of this Form 10-Q.







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SIGNATURES



In accordance with the requirements of the Exchange Act, the registrant caused this Report on Form 10-Q to be signed on its behalf by the undersigned, thereunto duly authorized.



|Date: August 20, 2012 |                                                               | 
|--------------------- | ------------------------------------------------------------- | 
|                      |                                                               | 
|                      | Players Network                                               | 
|                      |                                                               | 
|                      |                                                               | 
|                      |                                                               | 
|                      | /s/ Mark Bradley                                              | 
|                      | Mark Bradley                                                  | 
|                      | Chief Executive Officer                                       | 
|                      | (Principal Executive Officer and Principal Financial Officer) | 





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