<TABLE> <S> <C>

<ARTICLE>                                                                5
<CURRENCY>                                                      US DOLLARS
<MULTIPLIER>                                                         1,000
<CIK>                                                           0001036992
<NAME>                                                              PEAPOD

<S>                                                            <C>
<PERIOD-TYPE>                                                        9-MOS
<FISCAL-YEAR-END>                                              DEC-31-1999
<PERIOD-START>                                                 JAN-01-1999
<PERIOD-END>                                                   SEP-30-1999
<EXCHANGE-RATE>                                                          1
<CASH>                                                               3,549
<SECURITIES>                                                         9,260
<RECEIVABLES>                                                        1,629
<ALLOWANCES>                                                         (203)
<INVENTORY>                                                            268
<CURRENT-ASSETS>                                                    16,668
<PP&E>                                                               9,261
<DEPRECIATION>                                                     (3,739)
<TOTAL-ASSETS>                                                      25,752
<CURRENT-LIABILITIES>                                                8,628
<BONDS>                                                                  0
<PREFERRED-MANDATORY>                                                    0
<PREFERRED>                                                              0
<COMMON>                                                               180
<OTHER-SE>                                                          15,734
<TOTAL-LIABILITY-AND-EQUITY>                                        25,752
<SALES>                                                             51,574
<TOTAL-REVENUES>                                                    51,574
<CGS>                                                               39,509
<TOTAL-COSTS>                                                       32,557
<OTHER-EXPENSES>                                                         0
<LOSS-PROVISION>                                                         0
<INTEREST-EXPENSE>                                                     239
<INCOME-PRETAX>                                                   (19,346)
<INCOME-TAX>                                                             0
<INCOME-CONTINUING>                                               (19,346)
<DISCONTINUED>                                                           0
<EXTRAORDINARY>                                                          0
<CHANGES>                                                                0
<NET-INCOME>                                                      (19,346)
<EPS-BASIC>                                                       (1.11)
<EPS-DILUTED>                                                       (1.11)
<FN>
This  schedule contains summary  financial  information  extracted from the
balance sheet as of September  30, 1999 and the statement of operations  for the
nine  months  ended  September  30,  1999 and is  qualified  in its  entirety by
reference to such financial statements.
</FN>


</TABLE>