<TABLE> <S> <C>


<ARTICLE>                                                                5
<CURRENCY>                                                      US DOLLARS
<MULTIPLIER>                                                         1,000
<CIK>                                                           0001036992
<NAME>                                                              PEAPOD
       
<S>                                                            <C>
<PERIOD-TYPE>                                                        3-MOS
<FISCAL-YEAR-END>                                              DEC-31-1999
<PERIOD-START>                                                 JAN-01-1999
<PERIOD-END>                                                   MAR-31-1999
<EXCHANGE-RATE>                                                          1
<CASH>                                                               4,943
<SECURITIES>                                                        17,796
<RECEIVABLES>                                                        1,814
<ALLOWANCES>                                                         (279)
<INVENTORY>                                                              0
<CURRENT-ASSETS>                                                    25,546
<PP&E>                                                               7,604
<DEPRECIATION>                                                     (2,723)
<TOTAL-ASSETS>                                                      38,060
<CURRENT-LIABILITIES>                                                7,828
<BONDS>                                                                  0
<PREFERRED-MANDATORY>                                                    0
<PREFERRED>                                                              0
<COMMON>                                                               175
<OTHER-SE>                                                          29,016
<TOTAL-LIABILITY-AND-EQUITY>                                        38,060
<SALES>                                                             18,008
<TOTAL-REVENUES>                                                    18,008
<CGS>                                                               14,366
<TOTAL-COSTS>                                                        9,141
<OTHER-EXPENSES>                                                         0
<LOSS-PROVISION>                                                         0
<INTEREST-EXPENSE>                                                      48
<INCOME-PRETAX>                                                    (5,069)
<INCOME-TAX>                                                             0
<INCOME-CONTINUING>                                                (5,069)
<DISCONTINUED>                                                           0
<EXTRAORDINARY>                                                          0
<CHANGES>                                                                0
<NET-INCOME>                                                       (5,069)
<EPS-PRIMARY>                                                       (0.29)
<EPS-DILUTED>                                                       (0.29)
<FN>
This schedule contains summary financial information extracted from the 
balance sheet as of March 31, 1999 and the statement of operations for the three
months ended March 31, 1999 and is qualified in its entirety by reference to 
such financial statements.
</FN>
        


</TABLE>