<TABLE> <S> <C>

<ARTICLE>                                                                5
<CURRENCY>                                                      US DOLLARS
<MULTIPLIER>                                                         1,000
<CIK>                                                           0001036992
<NAME>                                                              PEAPOD
       
<S>                                                            <C>

<PERIOD-TYPE>                                                        9-MOS
<FISCAL-YEAR-END>                                              DEC-31-1998
<PERIOD-START>                                                  JAN-1-1998
<PERIOD-END>                                                   SEP-30-1998
<EXCHANGE-RATE>                                                          1
<CASH>                                                               8,783
<SECURITIES>                                                        33,318
<RECEIVABLES>                                                        1,415
<ALLOWANCES>                                                         (358)
<INVENTORY>                                                              0
<CURRENT-ASSETS>                                                    44,948
<PP&E>                                                               7,315
<DEPRECIATION>                                                     (3,545)
<TOTAL-ASSETS>                                                      50,089
<CURRENT-LIABILITIES>                                                7,573
<BONDS>                                                                  0
<PREFERRED-MANDATORY>                                                    0
<PREFERRED>                                                              0
<COMMON>                                                               171
<OTHER-SE>                                                          41,353
<TOTAL-LIABILITY-AND-EQUITY>                                        50,089
<SALES>                                                             42,999
<TOTAL-REVENUES>                                                    52,069
<CGS>                                                               40,454
<TOTAL-COSTS>                                                       67,629
<OTHER-EXPENSES>                                                         0
<LOSS-PROVISION>                                                         0
<INTEREST-EXPENSE>                                                     132
<INCOME-PRETAX>                                                   (13,581)
<INCOME-TAX>                                                             0
<INCOME-CONTINUING>                                               (13,581)
<DISCONTINUED>                                                           0
<EXTRAORDINARY>                                                          0
<CHANGES>                                                                0
<NET-INCOME>                                                      (13,581)
<EPS-PRIMARY>                                                       (0.80)
<EPS-DILUTED>                                                       (0.80)
        

</TABLE>