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[Federal Register Volume 78, Number 48 (Tuesday, March 12, 2013)]
[Proposed Rules]
[Pages 15645-15653]
From the Federal Register Online via the Government Printing Office [www.gpo.gov]
[FR Doc No: 2013-05576]

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Proposed Rules
                                                Federal Register
________________________________________________________________________

This section of the FEDERAL REGISTER contains notices to the public of 
the proposed issuance of rules and regulations. The purpose of these 
notices is to give interested persons an opportunity to participate in 
the rule making prior to the adoption of the final rules.

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Federal Register / Vol. 78, No. 48 / Tuesday, March 12, 2013 / 
Proposed Rules

[[Page 15645]]

DEPARTMENT OF AGRICULTURE

Agricultural Marketing Service

7 CFR Parts 60 and 65

[Document No. AMS-LS-13-0004]
RIN 0581-AD29

Mandatory Country of Origin Labeling of Beef, Pork, Lamb, 
Chicken, Goat Meat, Wild and Farm-Raised Fish and Shellfish, Perishable 
Agricultural Commodities, Peanuts, Pecans, Ginseng, and Macadamia Nuts

AGENCY: Agricultural Marketing Service (AMS), USDA.

ACTION: Proposed rule.

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SUMMARY: This proposed rule would amend the Country of Origin Labeling 
(COOL) regulations to change the labeling provisions for muscle cut 
covered commodities to provide consumers with more specific 
information, and amend the definition for ``retailer'' to include any 
person subject to be licensed as a retailer under the Perishable 
Agricultural Commodities Act (PACA). The COOL regulations are issued 
pursuant to the Agricultural Marketing Act of 1996. The Agency is 
issuing this rule to propose changes to the labeling provisions for 
muscle cut covered commodities to provide consumers with more specific 
information and is proposing other modifications to enhance the overall 
operation of the program.

DATES: Comments must be submitted on or before April 11, 2013.

ADDRESSES: Interested persons may submit written comments on this 
proposed rule using the following address:
    Federal eRulemaking Portal: http://www.regulations.gov. Follow the 
instructions for submitting comments. Instructions: All submissions 
received must include the docket number AMS-LS-13-0004; and/or 
Regulatory Information Number (RIN)0581-AD29 for this rulemaking. 
Comments may also be submitted to Julie Henderson, Director, COOL 
Division, Livestock, Poultry, and Seed Program, Agricultural Marketing 
Service, U.S. Department of Agriculture (USDA); STOP 0216; 1400 
Independence Avenue SW., Room 2620-S; Washington, DC 20250-0216. All 
comments should reference docket number AMS-LS-13-0004 and note the 
date and page number of this issue of the Federal Register.
    Submitted comments will be available for public inspection at 
http://www.regulations.gov or at the above address during regular 
business hours. Comments submitted in response to this proposed rule 
will be included in the records and will be made available to the 
public. Please be advised that the identity of the individuals or 
entities submitting the comments will be made public on the Internet at 
the above address.

FOR FURTHER INFORMATION CONTACT: Erin Morris, Deputy Associate 
Administrator, AMS, USDA, by telephone on 202/690-4024, or via email 
at: erin.morris@ams.usda.gov.

SUPPLEMENTARY INFORMATION: 

Background

    The Farm Security and Rural Investment Act of 2002 (2002 Farm Bill) 
(Pub. L. 107-171), the 2002 Supplemental Appropriations Act (2002 
Appropriations) (Pub. L. 107-206), and the Food, Conservation and 
Energy Act of 2008 (2008 Farm Bill) (Pub. L. 110-234) amended the 
Agricultural Marketing Act of 1946 (Act) (7 U.S.C. 1621 et seq.) to 
require retailers to notify their customers of the country of origin of 
covered commodities. Covered commodities include muscle cuts of beef 
(including veal), lamb, chicken, goat, and pork; ground beef, ground 
lamb, ground chicken, ground goat, and ground pork; wild and farm-
raised fish and shellfish; perishable agricultural commodities; 
macadamia nuts; pecans; ginseng; and peanuts. AMS published a final 
rule for all covered commodities on January 15, 2009 (74 FR 2658), 
which took effect on March 16, 2009.

Executive Summary

Purpose of the Regulatory Action

    In June 2012, in a WTO case brought by Mexico and Canada, the WTO 
Appellate Body (AB) affirmed a previous WTO Panel's finding that the 
COOL requirements for muscle cut meat commodities were inconsistent 
with U.S. obligations under the WTO Agreement on Technical Barriers to 
Trade (TBT Agreement). In particular, the AB affirmed the Panel's 
determination that the COOL requirements were inconsistent with the TBT 
Agreement's national treatment obligation to accord imported products 
treatment no less favorable than that accorded to domestic products. 
The WTO Dispute Settlement Body adopted its recommendations and rulings 
on July 23, 2012. The United States has until May 23, 2013, to comply 
with the WTO ruling.
    As a result of this action, the Agency reviewed the overall 
regulatory program and is issuing this rule, under the authority of the 
Agricultural Marketing Act (7 U.S.C. 1621 et seq.), to propose changes 
to the labeling provisions for muscle cut covered commodities and other 
modifications to improve the overall operation of the program. The 
Agency expects that these changes will improve the overall operation of 
the program and also bring the current mandatory COOL requirements into 
compliance with U.S. international trade obligations.

Summary of the Major Provisions of the Regulatory Action in Question

    Under this proposed rule, origin designations for muscle cut 
covered commodities derived from animals slaughtered in the United 
States would be required to specify the production steps of birth, 
raising, and slaughter of the animal from which the meat is derived 
that took place in each country listed on the origin designation. In 
addition, this proposed rule would eliminate the allowance for any 
commingling of muscle cut covered commodities of different origins. 
These changes will provide consumers with more specific information 
about muscle cut covered commodities.

Costs and Benefits

    The major cost of implementing the proposed amendments will be 
incurred at the packing or processing facility, in the case of pre-
labeled products, or at the retail level, in the case of products 
labeled at retail. The estimated number of firms that would need to 
augment labels for muscle cut covered commodities is 2,808 livestock 
processing and slaughtering firms, 38 chicken processing firms, and 
4,335 retailers. This totals 7,181 firms that

[[Page 15646]]

would need to augment the mandatory COOL information presented on 
labels for muscle cut covered commodities.
    Based on 2009 data, the Food Safety and Inspection Service (FSIS) 
estimated there were approximately 121,350 raw meat and poultry unique 
labels submitted by official establishments (i.e., establishments 
regulated by FSIS) and approved by the Agency (76 FR 44862). Assuming 
the upper bound estimate of 121,350 unique labels, the Agency 
preliminarily estimates the midpoint cost of the proposed rule for this 
label change is $32,764,500 with a range of $16,989,000 to $47,326,500.
    The Agency believes that the incremental economic benefits from the 
proposed labeling of production steps will be comparatively small 
relative to those that were discussed in the 2009 final rule.
    A complete discussion of the cost and benefits can be found under 
the Executive Order 12866 section.

Summary of Proposed Changes to the COOL Regulations

Definitions

    In the regulatory text for fish and shellfish (7 CFR part 60) and 
for all other covered commodities (7 CFR part 65), the definition for 
``retailer'' is proposed to be amended to include any person subject to 
be licensed as a retailer under the Perishable Agricultural Commodities 
Act (PACA) of 1930 (7 U.S.C. 499a(b)). This change would more closely 
align with the language contained in the PACA regulation and would help 
clarify that all retailers that meet the PACA definition of a retailer, 
whether or not they actually have a PACA license, are also covered by 
COOL.

Proposed Changes to the Labeling Provisions for Muscle Cut Covered 
Commodities

    As a result of the Agency's review of the program regulations, the 
Agency is proposing to require that all origin designations for muscle 
cut covered commodities slaughtered in the United States specify the 
production steps of birth, raising, and slaughter of the animal from 
which the meat is derived that took place in each country listed on the 
origin designation. The requirement to include this information will 
apply equally to all muscle cut covered commodities derived from 
animals slaughtered in the United States. This requirement will provide 
consumers with more specific information on which to base their 
purchasing decisions without imposing additional recordkeeping 
requirements on industry. The Agency considers that these changes, 
which are discussed in detail below, are consistent with the provisions 
of the statute.

Labeling Covered Commodities of United States Origin

    Under the current COOL regulations, for muscle cut covered 
commodities derived from animals that were born, raised, and 
slaughtered in the United States, the origin is allowed to be 
designated as ``Product of the U.S.''
    Under this proposed rule, the United States country of origin 
designation for muscle cut covered commodities would be required to 
include location information for each of the production steps (i.e., 
``Born, Raised, and Slaughtered in the United States'').

Labeling Muscle Cut Covered Commodities of Multiple Countries of Origin 
(From Animals Slaughtered in the United States)

    For muscle cut covered commodities of multiple countries of origin 
that include the United States, the current COOL regulations recognize 
two basic scenarios.
    The first scenario deals with meat derived from animals that were 
born in another country (and thereby raised for a period of time) and 
were imported as feeder cattle that were further raised and slaughtered 
in the United States. For these products, current COOL regulations 
allow the origin to be designated as ``Product of the U.S. and Country 
X.'' Under this proposed rule, as with U.S.-only origin products, the 
origin designation for these products would be required to include 
location information for each of the production steps.
    However, as discussed in the preamble of the January 15, 2009, 
final rule (74 FR 2658), if animals are raised in another country and 
the United States, the raising that occurs in the United States may 
take precedence over the minimal raising that occurred in the animal's 
country of birth. Accordingly, under this proposed rule, the production 
step related to any raising occurring outside the United States may be 
omitted from the origin designation of these products (e.g., ``Born in 
Country X, Raised and Slaughtered in the United States'' in lieu of 
``Born and Raised in Country X, Raised and Slaughtered in the United 
States'').
    This omission is not permitted in the relatively rare situation 
where an animal was born in the United States, raised in another 
country (or countries) and then raised and slaughtered in the United 
States, which would result in the muscle cut covered commodity being 
designated as having a solely U.S. country of origin.
    The second scenario relates to muscle cut covered commodities 
derived from animals that were imported for immediate slaughter as 
defined in Sec.  65.180. In this scenario, under the current COOL 
regulations, these products are required to be designated as ``Product 
of Country X and the United States.''
    Under this proposed rule, the origin designation for meat derived 
from animals imported for immediate slaughter would be required to 
include information as to the production steps taking place in the 
countries listed on the origin designation. However, the country of 
raising for animals imported for immediate slaughter as defined in 
Sec.  65.180 shall be designated as the country from which they were 
imported (e.g., ``Born and Raised in Country X, Slaughtered in the 
United States'').

Commingling

    The current COOL regulations allow for commingling of different 
origins. For example, under the current COOL regulations, for muscle 
cut covered commodities derived from animals born, raised, and 
slaughtered in the United States that are commingled during a 
production day with muscle cut covered commodities derived from animals 
that were raised and slaughtered in the United States, and are not 
derived from animals imported for immediate slaughter as defined in 
Sec.  65.180, the origin is allowed to be designated, for example, as 
Product of the United States, Country X, and (as applicable) Country Y. 
Similarly, under the current COOL regulations, for muscle cut covered 
commodities derived from animals that are born in Country X or Country 
Y, raised and slaughtered in the United States, that were commingled 
during a production day with muscle cut covered commodities that were 
derived from animals that are imported into the United States for 
immediate slaughter as defined in Sec.  65.180, the origin is allowed 
to be designated as Product of the United States, Country X, and (as 
applicable) Country Y.
    This proposed rule would eliminate the allowance for any 
commingling of muscle cut covered commodities of different origins. As 
discussed above, all origin designations would be required to include 
specific information as to the place of birth, raising, and slaughter 
of the animal from which the meat is derived. Removing the commingling 
allowance allows consumers to benefit from more specific labels.

[[Page 15647]]

Labeling Imported Muscle Cut Covered Commodities

    Under the current COOL regulations, imported muscle cut covered 
commodities retain their origin as declared to the U.S. Customs and 
Border Protection at the time the products entered the United States 
(i.e., Product of Country X) through retail sale.
    Under this proposed rule, these labeling requirements for imported 
muscle cut covered commodities remain unchanged, although the Agency 
has restructured the regulatory text of this provision for clarity. As 
is permitted under the current COOL regulations, the Agency will 
continue to allow the origin designation to include more specific 
information related to production steps, provided records to 
substantiate the claims are maintained and the claim is consistent with 
other applicable Federal legal requirements.

Executive Order 13175

    This rule has been reviewed in accordance with the requirements of 
Executive Order 13175, Consultation and Coordination with Indian Tribal 
Governments. The review reveals that this regulation will not have 
substantial and direct effects on Tribal governments and will not have 
significant Tribal implications.

Executive Order 12866 and Executive Order 13563

    Executive Orders 12866 and 13563 direct agencies to assess all 
costs and benefits of available regulatory alternatives, and, if 
regulation is necessary, to select regulatory approaches that maximize 
net benefits (including potential economic, environmental, public 
health and safety effects, distributive impacts, and equity). Executive 
Order 13563 emphasizes the importance of quantifying both costs and 
benefits, of reducing costs, of harmonizing rules, and of promoting 
flexibility. This proposed rule has been designated as a ``significant 
regulatory action'' under section 3(f) of Executive Order 12866, and, 
therefore, has been reviewed by the Office of Management and Budget 
(OMB). The Agency seeks comments and data on the estimated impacts of 
this rulemaking that may affect its designation under Executive Order 
12866 and the Congressional Review Act.
    Regulations must be designed in the most cost-effective manner 
possible to obtain the regulatory objective while imposing the least 
burden on society. This proposed rule would amend the COOL regulations 
(1) to change the labeling provisions for muscle cut covered 
commodities to provide consumers with more specific information and (2) 
to amend the definition for ``retailer'' to include any person subject 
to be licensed as a retailer under the Perishable Agricultural 
Commodities Act (PACA) to enhance the overall operation of the program.

Initial Analysis of Benefits and Costs

    The baseline for this analysis is the present state of the beef, 
chicken, goat, lamb and pork industries, which have been subject to the 
requirements of mandatory COOL (7 CFR parts 60 and 65) since the 
effective date of the final rule on March 16, 2009. Under this proposed 
rule, COOL requirements would remain essentially unchanged for imported 
muscle cut covered commodities. However, labeling requirements would 
change for muscle cut covered commodities derived from animals 
slaughtered in the United States--whether exclusively of United States 
origin, of multiple countries of origin that include the United States, 
or imported for immediate slaughter in the United States. For those 
products, covered retailers would need to inform their consumers of the 
country in which the relevant production steps--born, raised, and 
slaughtered--occurred.
    As mentioned above in the summary of proposed changes to the COOL 
regulations, the definition for ``retailer'' would be amended to more 
closely align with the language contained in the PACA regulation and 
help clarify that all retailers that meet the PACA definition of a 
retailer, whether or not they actually have a PACA license, are covered 
by COOL. The Agency believes that this change in definition will not 
substantially alter the number of retailers subject to the COOL 
regulations. Therefore, the analysis of benefits and cost from this 
proposed rule focuses solely on the potential effects of the proposed 
amendments to the labeling provisions of the current COOL regulations.
    Benefits: In the time since the Agency conducted the previous COOL 
regulation's Preliminary Economic Impact Analysis (PRIA) in 2003 (68 FR 
61952) and the Final Regulatory Impact Analysis (FRIA) in 2009 (74 FR 
2682), a number of studies have been published regarding the economic 
effects of mandatory COOL. However, the available literature has not 
addressed the potential benefits and costs of providing more specific 
information on production steps as proposed herein. As observed in the 
PRIA and the FRIA, the expected benefits from implementing mandatory 
COOL requirements remain difficult to quantify. This conclusion holds 
true for the proposed amendments to the labeling requirements under the 
current COOL regulations. The Agency invites comment on the benefits of 
this proposed rule and welcomes data that would help to inform a more 
quantifiable analysis.
    Numerous comments received on previous COOL rulemaking actions 
indicate that there is interest by some consumers in the designation of 
the countries of birth, raising and slaughter on meat product labels. 
Specifying the production step occurring in each country listed on meat 
labels as proposed in this rule could provide additional benefits by 
providing more specific information on which consumers can base their 
purchasing decisions.
    In addition, this proposed rule would eliminate the allowance for 
commingling of muscle cut covered commodities of different origins. As 
discussed in the preamble, removing the commingling allowance will 
allow the labels proposed under this rule to provide specific 
information as to the place of birth, raising, and slaughter of the 
animal from which the meat is derived.
    The Agency has been unable to quantify incremental economic 
benefits from the proposed labeling of production steps and therefore 
requests detailed comment and data on this issue, most notably detailed 
data or studies on the value to consumers of having COOL information. 
The Agency concluded in the PRIA and FRIA that the economic benefits 
from the COOL requirements are positive, but difficult to quantify. The 
Agency believes that incremental economic benefits from the proposed 
labeling of production steps are difficult to quantify, and will be 
comparatively small relative to those that were discussed in the 2009 
final rule.
    Costs: Two conditions are necessary to inform retail consumers of 
the location in which production steps occurred. First, the relevant 
information must be collected by packers from producers and then passed 
to retailers. Second, the information must be made available by 
retailers to consumers through a placard, sign, label, sticker, or 
other format. Because of the steps that have been taken to achieve 
compliance with existing mandatory COOL requirements, the first 
condition has been met. That is, we do not anticipate that this 
proposed rule will require additional recordkeeping or any new systems 
to transfer information from one

[[Page 15648]]

level of the production and marketing channel to the next. The Agency 
is seeking comment on these assumptions and welcomes data that would 
help to inform a more refined analysis of the impacts of the rule at 
various points in production. The information provided to consumers at 
retail would be augmented to include information on the location(s) in 
which the three major phases of production occurred. Thus some 
incremental costs of implementing the proposed amendments would result 
from modifying the label (or other format) to reflect the additional 
production step information. We are specifically asking for comment and 
data regarding the extent to which there may be additional costs to 
collect and transmit data along the production and marketing chain, and 
how current production, distribution, and retail merchandising 
practices may be affected by the proposed rule.
    As previously mentioned, no changes are being proposed to the 
existing country of origin labeling of imported muscle cuts derived 
from animals slaughtered in another country. Those products would 
continue to retain their origin as declared to the U.S. Customs and 
Border Protection at the time the products entered the United States 
through retail sale. Thus, there are no incremental costs associated 
with that scenario.
    However, in the situation in which the covered muscle cut 
commodities are derived from animals slaughtered in the United States, 
labeling of the location(s) in which the animal was born, raised, and 
slaughtered would now be required. Packers and processors that provide 
muscle cut covered commodities to covered retailers, however, already 
obtain this production step information needed either to pre-label 
retail case-ready products with production step information or to 
provide that information to their retail customers. In the latter 
scenario, the retailer would then complete the labeling of the 
production steps to provide notification to consumers.
    Under current mandatory COOL requirements, packers and processors 
must inform their retail customers as to the country of origin of the 
meat cuts that they supply. In turn, that means that packers and 
processors must obtain the country of origin information from their 
supply chain. Thus, the information on production steps required by 
this proposal is already available due to the current mandatory COOL 
requirements. The additional costs attributable to the proposed 
amendments would be the costs associated with transferring production 
step information to the product label.
    For animals exclusively born, raised, and slaughtered in the United 
States, current labeling requirements would be augmented from, for 
example, ``Product of the U.S.'' to ``Born, Raised and Slaughtered in 
the U.S.'' In this example, the required statement increases from 19 to 
40 characters and spaces. For animals born in another country and 
raised and slaughtered in the United States, current labeling 
requirements would be augmented from, for example, ``Product of U.S. 
and Country X'' to ``Born in Country X, Raised and Slaughtered in the 
U.S.'' Finally, for an animal imported for immediate slaughter, current 
labeling requirements would be augmented from, for example, ``Product 
of Country X and the U.S.'' to ``Born and Raised in Country X, 
Slaughtered in the U.S.'' In these examples, the required statement 
increases by a net of 20 characters and spaces.
    In addition, commingling currently allowed under the current 
mandatory COOL regulations would no longer be available under the 
proposed amendments. For example, the current regulations allow muscle 
cut covered commodities derived from animals born, raised, and 
slaughtered in the United States that are commingled during a 
production day with muscle cut covered commodities derived from animals 
born in one or more other countries to be designated as, for example, 
``Product of the United States, Country X, and Country Y'' (Sec.  
65.300(e)(2)). That type of commingling would not be allowed under the 
proposed amendments, as the labels must be specific as to where the 
animal was born, raised, and slaughtered.
    The Agency's experience with the current program suggests that the 
majority of muscle cut covered commodities are not produced and labeled 
using the labeling scheme afforded by commingling. The Agency invites 
comment and data regarding the extent to which the flexibility afforded 
by commingling on a production day is used to designate the country of 
origin under the current COOL program and the potential costs, such as 
labor and capital costs, which may result from the loss of such 
flexibility.
    Given that the information needed to label production steps is 
already available and that most packers already segregate animals of 
differing countries of origin in the slaughter and processing of those 
animals,\1\ the most widespread cost of implementing the proposed 
amendments is expected to be related to label change; this cost would 
be incurred partially at the packing or processing facility and 
partially at the retail level.
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    \1\ For a discussion of various studies regarding the extent of 
segregation and commingling, see Appellate Body Reports, US--Certain 
Country of Origin Labelling (COOL) Requirements, WT/DS384/R, WT/
DS386/R, paras. 295-310 (adopted July 23, 2012); Panel Reports, 
United States--Certain Country of Origin Labelling (COOL) 
Requirements, paras. 7.365, 7.403 (adopted July 23, 2012).
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    In the FRIA published in the earlier COOL rulemaking (74 FR 2681), 
first-year incremental implementation costs for mandatory COOL were 
estimated at $1,755 million for the beef, pork, lamb and goat, and 
chicken industries. Of that total, intermediary suppliers and retailers 
were estimated to incur costs of $618 million and $716 million 
respectively, for a total of $1,334 million. Applying a Consumer Price 
Index deflator of 1.07 to convert to 2012 dollar values, first-year 
implementation costs for startup of mandatory COOL was estimated at 
$661 million for intermediaries, $766 million for retailers, and $1,427 
million for both industry segments. AMS believes that packer and 
processor intermediary suppliers and retailers would be able to add the 
proposed specific production step information to currently required 
COOL designations at considerably lower cost than required for initial 
implementation of the current COOL regulations.
    In a 2010 survey of retail meat cases, 31 percent of beef, 58 
percent of pork, 60 percent of lamb, and 94 percent of chicken packages 
were case ready packages.\2\ For retailers, products pre-labeled with 
production step locations would require no additional costs, as 
suppliers would add the production step information. Retailers offering 
case ready packages that do not include the production step information 
required under this proposed rule would need to communicate that 
information to consumers by some other means, such as placards or 
stickers. The Agency requests comment and data on the means retailers 
would utilize to communicate the production step information required 
by this proposed rule.
---------------------------------------------------------------------------

    \2\ ``A Snapshot of Today's Retail Meat Case: 2010 National Meat 
Case Study Executive Summary.'' http://www.beefretail.org/CMDocs/BeefRetail/research/2010NationalMeatCaseStudy.pdf.
---------------------------------------------------------------------------

    The estimated number of firms that would need to augment labels for 
muscle cut covered commodities is 2,808 livestock processing and 
slaughtering firms, 38 chicken

[[Page 15649]]

processing firms, and 4,335 retailers (Table 1). This totals 7,181 
firms that would need to augment the mandatory COOL information 
presented on labels for muscle cut covered commodities.
    Cost estimates provided in a March 2011, Food and Drug 
Administration (FDA) report \3\ represent one possible approach for 
estimating the cost of including the additional production step 
information to currently required COOL labels for muscle cut covered 
commodities. There are limitations, however, to the applicability of 
the FDA label cost model to the task faced by retailers in informing 
consumers of the production step locations as proposed herein.
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    \3\ Model to Estimate Costs of Using Labeling as a Risk 
Reduction Strategy for Consumer Products Regulated by the Food and 
Drug Administration, FDA, March 2011 (Contract No. GS-10F-0097L, 
Task Order 5).
---------------------------------------------------------------------------

    Importantly, the FDA model was developed for all products subject 
to FDA regulation, which includes not only food, but cosmetics, dietary 
supplements, over-the-counter medications, pet foods, retail medical 
devices, and tobacco products and accessories. Most of the products 
covered by these categories are sold in fixed-volume or fixed-quantity 
packages that are labeled by the manufacturer, processor, or 
distributor, with no additional labeling added by the retailer.
    However, this proposed rule covers muscle cut covered commodities, 
which notably fall outside of FDA's jurisdiction (and are not included 
within the model). As noted previously, unlike the FDA covered 
commodities, a significant percentage of muscle cut covered commodities 
are sold in random-weight packages, with the final weight and price 
label applied by the retailer. Typically, retailers use a label 
printing scale with a thermal dot printer to apply the unit price, 
weight, total price, and other information such as the product name, 
sell by date, and so forth on pressure-sensitive paper labels that are 
applied to packages prior to sale. This important difference between 
the products covered by this rule and the products contemplated by FDA 
in creating its model indicates to the AMS that it would be 
inappropriate to rigidly adhere to the model for purposes of this 
analysis, as such an application of the model will overestimate the 
label change costs of this rule.
    Nevertheless, despite these important limitations, the Agency does 
consider that the FDA model, with some qualifications can contribute to 
an assessment of the potential impacts of the proposed requirements. In 
the context of the FDA model, the proposed labeling change is assumed 
to be a minor change in which only one color is affected and the label 
does not need to be redesigned. Examples of a minor label change 
include the addition of a toll-free number, or more pertinent in this 
case, minimal changes to a claim on the back or side of a package 
affecting one color.
    Based on 2009 data, the Food Safety and Inspection Service (FSIS) 
estimated there were approximately 121,350 raw meat and poultry unique 
labels submitted by official establishments and approved by the Agency 
(76 FR 44862). This number would represent an upper bound on the number 
of unique labels that would be affected by this proposed rule, as there 
are raw meat and poultry products that are exempt from COOL 
requirements, (such as a teriyaki flavored pork loin and other 
processed food items as defined by Sec.  65.220) or that are not 
affected by this proposed rule (such as turkey), and that are not sold 
at retail establishments (such as products sold to hotels, restaurants, 
and institutional customers). The Agency welcomes data that would 
account for such products and thus allow for refinement of the estimate 
of the number of labels affected by the proposed rule.
    Label changes in the FDA model fall on a spectrum from being 
uncoordinated, in which the label change does not correspond to a 
planned change, or coordinated, in which the label change corresponds 
with a planned change. The model predicts that coordinated label 
changes incur lower costs compared to uncoordinated changes. The Agency 
recognizes that costs estimates under the FDA model are greatly 
affected by the time over which required labeling changes are phased 
in. In the case of food products under the FDA model, any compliance 
period of less than 12 months is assumed to be an uncoordinated change, 
with 100 percent coordinated changes assumed to require at least 24 
months for branded foods and 42 months for private label foods. The 
model predicts that coordinated label changes incur significantly lower 
costs compared to uncoordinated changes.
    For the reasons explained above, the Agency does not believe that 
the rigid application of the FDA model will accurately predict the 
costs of this rule. In particular, the Agency does not consider that 
the distinction between coordinated and uncoordinated label changes as 
applied in the FDA label cost model is predictive of the costs of this 
rule. Rather, the Agency preliminarily estimates that label changes 
proposed in this rule will create costs that correspond to a 
coordinated change, even if the Agency ultimately decides to require a 
phase in that is considerably shorter than 12 months, which the FDA 
model assumes is a 100 percent uncoordinated label change.
    Under the FDA model, one-time costs for a coordinated label change 
are assumed to involve only administrative labor costs and 
recordkeeping. However, as previously discussed, no additional 
recordkeeping costs are anticipated from this proposed rule. The 
midpoint estimate of administrative labor cost for a coordinated label 
change is $270, with a range of $140-$390. For an uncoordinated label 
change, the model includes administrative labor costs, non-
administrative labor costs, materials costs that vary with the type of 
material and printing method, and recordkeeping costs. Again, no 
additional recordkeeping costs are anticipated from this proposed rule, 
and therefore the Agency considers that the model's predictions 
regarding uncoordinated label changes would significantly overstate the 
costs of the label change proposed here. As a point of reference, 
depending on the printing method, low estimates for coordinated change 
under the FDA model range from $1,990 to $2,940; midpoint estimates 
range from $3,690 to $4,980; and high estimates range from $6,500 to 
$7,890.
    There are additional distinctions between the FDA model and the 
COOL regime to support the conclusion that the model's assumptions 
regarding coordinated versus uncoordinated label changes have limited 
applicability in this situation. As previously mentioned, COOL 
information already is made available to consumers under current 
regulations, and that information can be provided through a variety of 
means, including placards, signs, labels, stickers, or other formats. 
Thus, the Agency believes that the label changes contemplated in this 
proposed rule could be phased in with similar costs as predicted for a 
coordinated label change under the model. For instance, placards could 
be used to convey the augmented production step information pending 
synchronization with a coordinated label change cycle. Also, many, if 
not most, of the muscle cut covered commodities are sold as random-
weight items with price, weight, and other information (including COOL 
information) printed for each individual package, thus allowing 
production step information to be provided in a similar manner. 
Assuming the upper bound estimate of 121,350 unique labels, the

[[Page 15650]]

estimated midpoint cost of the proposed rule for a label change is 
$32,764,500 with a range of $16,989,000 to $47,326,500 million.
    Note that the number of unique labels affected by this proposed 
rule is expected to be lower than the upper-bound estimate of 121,350, 
thus lowering the total estimated costs commensurately. Conversely, 
coordinating the proposed label changes with the current COOL 
requirements may involve additional costs that have not been included, 
which would result in higher overall costs than are estimated here.
    Furthermore, compared to the current COOL program, the changes 
contemplated by the proposed amendments may involve ongoing activities 
beyond label redesign. For example, without the commingling possible 
under the current program, there may be a more frequent need to switch 
labels at processing plants that may currently commingle meat or enter 
different information into a label machine at a retail store when 
production step information changes. A given lot of carcasses or a box 
of meat from a production day may be of one origin, while the next lot 
or box may be of another origin. As previously explained, under some 
scenarios, under current COOL regulations, the same COOL designation 
can be applied to the entire day's production. Under the proposed 
amendments, however, the COOL designation would need to reflect the 
appropriate birth and raising country of origin information along with 
the United States location of slaughtering for individual muscle cuts 
of meat.
    The Agency invites public comment and associated quantitative data 
that would improve the Agency's estimate of the cost of the changes in 
the labeling and commingling requirements being proposed in this 
rulemaking, including any additional costs that have not been included 
in the estimates discussed above. The Agency also invites public 
comment on how the length of time for compliance will affect the cost 
of the changes being proposed in this rule.

                      Table 1--Estimated Number of Affected Entities, Share of Firms by Size, and Labeling Cost of Rule Revision *
--------------------------------------------------------------------------------------------------------------------------------------------------------
                                                                                                                            Share of
              NAICS Code                   NAICS Description         Enterprise size       Number of       Number of        firms by     Estimated cost
                                                                         criteria            firms       establishments     size (%)   of rule  revision
--------------------------------------------------------------------------------------------------------------------------------------------------------
311611...............................  Animal (except Poultry)   A         94.7                N/A
                                                                 500+ Employees.........            2                N/A          5.3                N/A
                                                                                         ---------------------------------------------------------------
                                                                  Total.................           38                156  ...........            153,261
445110...............................  Supermarkets and Other    $5,000,000.
                                                                 $50,000,000+ Sales.....          217             19,846          5.0         19,497,504
                                                                                         ---------------------------------------------------------------
                                                                  Total.................        4,323             25,896  ...........         25,441,266
452910...............................  Warehouse Clubs and       http://www.sba.gov/sites/default/files/files/Size_Standards_Table(1).pdf.
---------------------------------------------------------------------------

    While there are many potential retail outlets for the covered 
commodities, food stores, warehouse clubs, and superstores are the 
primary retail outlets for food consumed at home. In fact, food stores, 
warehouse clubs, and superstores account for 75.6 percent of all food 
consumed at home.\5\ Therefore, the number of these stores provides an 
indicator of the number of entities potentially affected by this rule. 
The 2007 Economic Census \6\ shows there were 4,335 supermarkets and 
grocery stores (not including convenience stores), warehouse clubs, and 
superstore firms operated for the entire year with annual sales 
exceeding $5,000,000 (Table 1). We assume that stores with overall 
sales above this threshold would be most likely to be subject to the 
PACA and therefore subject to mandatory COOL and the proposed 
amendments. We recognize that there may be retail firms, particularly 
smaller retail firms, subject to PACA but that do not actually hold a 
PACA license. Therefore, a lower annual sales threshold may be 
appropriate for estimating the number of retailers subject to PACA. 
However, the $5,000,000 threshold provides estimated firm and 
establishment numbers that are generally consistent with the PACA 
database listing licensed retailers.
---------------------------------------------------------------------------

    \5\ ERS, USDA. Food CPI, Prices and Expenditures: Sales of Food 
at Home by Type of Outlet. http://www.ers.usda.gov/Briefing/CPIFoodAndExpenditures/Data/table16.htm.
    \6\ U.S. Census Bureau. 2007 Economic Census. Retail Trade 
Subject Series. Establishment and Firm Size. EC0744SSSZ4 and. Issued 
January 2013.
---------------------------------------------------------------------------

    The 2007 Economic Census data provide information on the number of 
food store firms by sales categories. Of the 4,335 food store, 
warehouse club, and superstore firms with annual sales of at least 
$5,000,000, an estimated 4,106 firms had annual sales of less than 
$50,000,000, which is higher than the threshold for the SBA definition 
of a small firm. The Economic Census data do not provide a breakout at 
the $30,000,000 SBA threshold, which means that the estimated number of 
small businesses likely is an overestimate.
    We estimate that 33,350 establishments owned by 7,181 firms will be 
either directly or indirectly affected by this rule (Table 1). Of these 
establishments/firms, we estimate that 6,849 qualify as small 
businesses. The mid-point total direct incremental costs are estimated 
for the proposed rule at approximately $32.8 million. The direct 
incremental costs of the proposed rule are the result of revisions in 
labeling of muscle cut covered commodities. Of the total labeling costs 
of $32.8 million, $8.6 million is estimated to be costs borne by small 
businesses.
    Small retailers' portion of these costs is estimated at $5.9 
million. Mid-point estimated costs are $982 per retail establishment.
    Any manufacturer that supplies retailers or wholesalers with a 
covered commodity will be required to provide revised country of origin 
information to retailers so that the information can be accurately 
supplied to consumers. Of the manufacturers potentially affected by the 
rule, SBA defines those having less than 500 employees as small.
    The 2007 Economic Census \7\ provides information on manufacturers 
by employment size. For livestock processing and slaughtering there is 
a total of 2,808 firms (Table 1). Of these, 2,707 firms have less than 
500 employees. This suggests that 96 percent of livestock processing 
and slaughtering operations would be considered as small firms using 
the SBA definition. For chicken processing there are a total of 38 
firms, only two of which are classified as small. Thus, only 5 percent 
of the chicken processors are small businesses.
---------------------------------------------------------------------------

    \7\ U.S. Census Bureau. 2007 Economic Census. Historical Data 
Tabulations by Enterprise Size. 2007 Annual Tabulations: U.S., All 
Industries. http://www.census.gov/econ/susb/data/susb2007.html.
---------------------------------------------------------------------------

    Small packer and processor labeling costs under the proposed rule 
are estimated at $2.7 million. As with retailers, labeling costs are 
estimated at $982 per establishment.
    The Agency seeks comment on the accuracy of these estimates and the 
impacts on small businesses that may not be captured using the label 
cost model discussed above.
    Alternatives considered: Section 603 of the RFA requires the Agency 
to describe the steps taken to minimize any significant economic impact 
on small entities including a discussion of alternatives considered. 
The law explicitly identifies those retailers required to provide their 
customers with country of origin information for covered commodities 
(namely, retailers subject to PACA). Thus, the proposed amendments are 
consistent with the requirements of the Act in terms of who is subject 
to the proposed rule.
    The proposed change in the definition of a retailer is not expected 
to have a substantial effect on the number of retailers subject to COOL 
requirements. The PACA program continually monitors the retail industry 
for firms that may meet the threshold for PACA licensing and seeks to 
enforce compliance with those requirements. Thus, those retailers that 
are required to hold a PACA license should, in fact, be licensed 
separate and apart from any COOL program requirements.
    The Agency considered other alternatives including taking no action 
or providing less information than is currently required under the COOL 
regulations. These alternatives would not achieve the purpose of this 
rulemaking.
    As with the current mandatory COOL program, the proposed rule has 
no requirements for firms to report to USDA. Compliance audits will be 
conducted at firms' places of business. There are no recordkeeping 
requirements beyond those currently in place, and we believe that the 
information necessary to transmit production step information largely 
is already in place within the affected industries. As stated in the 
RFA of the COOL final rule, the current COOL

[[Page 15652]]

requirements provide the maximum flexibility practicable to enable 
small entities to minimize the costs on their operations. This proposed 
rule in large measure retains these flexibilities. In addition, small 
packers, processors, and retailers are expected to produce and stock a 
smaller number of unique muscle cut covered commodities compared to 
large operations. Thus, labeling costs for small establishments likely 
will be lower than the estimated mid-point average of $982 for all 
establishments.

Paperwork Reduction Act

    Pursuant to the Paperwork Reduction Act (PRA) (44 U.S.C 3501-3520) 
the information collection provisions contained in this rule were 
previously approved by OMB and assigned OMB Control Number 0581-0250. 
On December 4, 2012, AMS published a notice and request for comment 
seeking OMB approval to revise this information collection. The comment 
period closed on February 4, 2013. This proposed rule does not change 
these provisions.

Executive Order 12988

    The contents of this rule were reviewed under Executive Order 
12988, Civil Justice Reform. This rule is not intended to have a 
retroactive effect. States and local jurisdictions are preempted from 
creating or operating country of origin labeling programs for the 
commodities specified in the Act and these regulations. With regard to 
other Federal statutes, all labeling claims made in conjunction with 
this regulation must be consistent with other applicable Federal 
requirements. There are no administrative procedures that must be 
exhausted prior to any judicial challenge to the provisions of this 
rule.

Civil Rights Review

    AMS considered the potential civil rights implications of this rule 
on minorities, women, or persons with disabilities to ensure that no 
person or group shall be discriminated against on the basis of race, 
color, national origin, gender, religion, age, disability, sexual 
orientation, marital or family status, political beliefs, parental 
status, or protected genetic information. This review included persons 
that are employees of the entities that are subject to these 
regulations. This proposed rule does not require affected entities to 
relocate or alter their operations in ways that could adversely affect 
such persons or groups. Further, this rule will not deny any persons or 
groups the benefits of the program or subject any persons or groups to 
discrimination.

Executive Order 13132

    This rule has been reviewed under Executive Order 13132, 
Federalism. This Order directs agencies to construe, in regulations and 
otherwise, a Federal statute to preempt State law only where the 
statute contains an express preemption provision or there is some other 
clear evidence to conclude that the Congress intended preemption of 
State law, or where the exercise of State authority conflicts with the 
exercise of Federal authority under the Federal statute. This program 
is required by the 2002 Farm Bill, as amended by the 2008 Farm Bill.
    In the January 15, 2009, final rule, the Federalism analysis stated 
that to the extent that State country of origin labeling programs 
encompass commodities that are not governed by the COOL program, the 
States may continue to operate them. It also contained a preemption for 
those State country of origin labeling programs that encompass 
commodities that are governed by the COOL program. This proposed rule 
does not change the preemption. With regard to consultation with 
States, as directed by the Executive Order 13132, AMS previously 
consulted with the States that have country of origin labeling 
programs. AMS has cooperative agreements with all 50 States to assist 
in the enforcement of the COOL program and has communications with the 
States on a regular basis.
    Because the United States wants to provide more specific 
information to the consumer at the earliest possible date, and 
consequently to bring COOL into compliance with the WTO ruling by May 
23, 2013, the Agency has determined that a 30-day comment period is 
appropriate.
    For the reasons set forth in the preamble, 7 CFR part 60 is 
proposed to be amended as follows:

PART 60--COUNTRY OF ORIGIN LABELING FOR FISH AND SHELLFISH

0
1. The authority citation for part 60 continues to read as follows:

    Authority:  7 U.S.C. 1621 et seq.

0
2. Section 60.124 is revised to read as follows:

Sec.  60.124  Retailer.

    Retailer means any person subject to be licensed as a retailer 
under the Perishable Agricultural Commodities Act of 1930 (7 U.S.C. 
499a(b)).
    For the reasons set forth in the preamble, 7 CFR part 65 is 
proposed to be amended as follows:

PART 65--COUNTRY OF ORIGIN LABELING OF BEEF, PORK, LAMB, CHICKEN, 
GOAT MEAT, PERISHABLE AGRICULTURAL COMMODITIES, MACADAMIA NUTS, 
PECANS, PEANUTS, AND GINSENG

0
1. The authority citation for part 65 continues to read as follows:

    Authority:  7 U.S.C. 1621 et seq.

0
2. Section Sec.  65.240 is revised to read as follows:

Sec.  65.240  Retailer.

    Retailer means any person subject to be licensed as a retailer 
under the Perishable Agricultural Commodities Act of 1930 (7 U.S.C. 
499a(b)).

Sec.  65.300  [Amended]

0
3. Section 65.300 paragraphs (d), (e), and (f) are revised to read as 
follows:
    (d) Labeling Covered Commodities of United States Origin.
    A covered commodity may bear a declaration that identifies the 
United States as the sole country of origin at retail only if it meets 
the definition of United States country of origin as defined in Sec.  
65.260. The United States country of origin designation for muscle cut 
covered commodities shall include all of the production steps (i.e., 
``Born, Raised, and Slaughtered in the United States'').
    (e) Labeling Muscle Cut Covered Commodities of Multiple Countries 
of Origin from Animals Slaughtered in the United States.
    If an animal was born and/or raised in Country X and/or (as 
applicable) Country Y, and slaughtered in the United States, the 
resulting muscle cut covered commodities shall be labeled to 
specifically identify the production steps occurring in each country 
(e.g., ``Born and Raised in Country X, Slaughtered in the United 
States''). If an animal is raised in the United States as well as 
another country (or multiple countries), the raising occurring in the 
other country (or countries) may be omitted from the origin designation 
except if the animal was imported for immediate slaughter as defined in 
Sec.  65.180 or where by doing so the muscle cut covered commodity 
would be designated as having a United States country of origin (e.g., 
``Born in Country X, Raised and Slaughtered in the United States'' in 
lieu of ``Born and Raised in Country X, Raised in Country Y, Raised and 
Slaughtered in the United States'').
    (f) Labeling Imported Covered Commodities.
    (1) Perishable agricultural commodities, peanuts, pecans, ginseng, 
macadamia nuts and ground meat covered commodities that have been

[[Page 15653]]

produced in another country shall retain their origin, as declared to 
U.S. Customs and Border Protection at the time the product entered the 
United States, through retail sale.
    (2) Muscle cut covered commodities derived from an animal that was 
slaughtered in another country shall retain their origin, as declared 
to U.S. Customs and Border Protection at the time the product entered 
the United States, through retail sale (e.g., ``Product of Country 
X''), including muscle cut covered commodities derived from an animal 
that was born and/or raised in the United States and slaughtered in 
another country. In addition, the origin declaration may include more 
specific location information related to production steps (i.e., born, 
raised, and slaughtered) provided records to substantiate the claims 
are maintained and the claim is consistent with other applicable 
Federal legal requirements.

    Dated: March 7, 2013.
Robert Epstein,
Acting Administrator.
[FR Doc. 2013-05576 Filed 3-11-13; 8:45 am]
BILLING CODE 3410-02-P
```