UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                   FORM 10-QSB

[X]   Quarterly  report  pursuant  to  Section  13 or  15(d)  of the  Securities
      Exchange Act of 1934 For the quarterly period ended: September 30, 2004

[ ]   Transition  report  pursuant  to  Section  13 or 15(d)  of the  Securities
      Exchange Act of 1934 For the transition period from _______ to _________

                         Commission file number: 0-29363

                               THE PLAYERS NETWORK
        (Exact name of small business issuer as specified in its charter)

             Nevada                                      880343702
(State or other jurisdiction of            (I.R.S. Employer Identification No.)
incorporation or organization)

       4620 Polaris Avenue, Las Vegas, Nevada                      89103
      (Address of principal executive officer)                  (Zip Code)

Indicate by check mark whether the registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the  preceding 12 months (or for such  shorter  period that the  registrant  was
required  to file  such  reports),  and  (2) has  been  subject  to such  filing
requirements for the past 90 days. Yes X No ___

APPLICABLE  ONLY TO  ISSUERS  INVOLVED  IN  BANKRUPTCY  PROCEEDINGS  DURING  THE
PRECEDING FIVE YEARS

Check whether the  registrant  filed all  documents  and reports  required to be
filed by Section 12, 13 or 15(d) of the Exchange Act after the  distribution  of
securities under a plan confirmed by a court Yes ___ No ___

APPLICABLE ONLY TO CORPORATE ISSUERS

The number of shares of common stock,  with par value of $0.001  outstanding  as
November __15___, 2004: 14,460,892 shares

Transitional Small Business Disclosure Format (check one):  Yes ___   No _X_

<PAGE>

                               THE PLAYERS NETWORK
                         PERIOD ENDED SEPTEMBER 30, 2004

                                      INDEX

<TABLE>
<CAPTION>
PART I.  FINANCIAL INFORMATION                                                       Page

<S>                                                                                   <C>
         Item 1.  Financial Statements                                                ___

         Condensed financial statements of The Players Network:

                  Balance sheet as of September 30, 2004

                  Income statements for the nine months and three months ended
                         September 30, 2004 and September 30, 2003

                  Statements of cash flows for the nine months and three  months
                         ended September 30, 2004 and September 30, 2003

                  Notes to financial statements                                       ___

         Item 2.  Management's  Discussion  and  Analysis

         Item 3.  Controls and Procedures                                             ___

PART II. OTHER INFORMATION

         Item 2.  Changes in Securities and Use of Proceeds                           ___

         Item 6.  Exhibits and Reports on Form 8-K                                    ___

SIGNATURE                                                                             ___
</TABLE>


<PAGE>

PART I.  FINANCIAL INFORMATION

Item 1.  Financial Statements


                               THE PLAYERS NETWORK
                                  BALANCE SHEET
                               September 30, 2004

ASSETS

     Current assets
         Cash                                                       $       771
         Accounts receivable                                            105,673
         Prepaid expenses and other current assets                          160
                                                                    -----------
             Total current assets                                       106,604

Property and equipment,
     net of $379,510 accumulated depreciation                           179,645
Intangible assets
     Video film library,
         net of $1,590,128 accumulated amortization                     224,336
     Trademark and other assets,
         net of $1,828 accumulated amortization                           8,574
                                                                    -----------

         Total assets                                               $   519,159
                                                                    ===========

LIABILITIES AND STOCKHOLDERS' EQUITY

     Current liabilities
         Accounts payable                                           $   184,688
         Accrued expenses                                                 1,351
         Accrued expenses due to stockholders                            15,253
         Shareholder loan                                                14,000
         Deferred revenue                                                 3,600
                                                                    -----------
             Total liabilities                                          218,892
                                                                    -----------

Commitments

Stockholders' Equity
     Common stock, $.001 par value; 25,000,000 shares
         authorized, 14,460,892  shares issued and outstanding           14,461
     Additional paid-in capital                                       7,540,143
     Accumulated deficit                                             (7,254,337)
                                                                    -----------
         Stockholders' equity                                           300,267

                                                                    -----------
         Total liabilities and stockholders' equity                 $   519,159
                                                                    ===========

<PAGE>

                               THE PLAYERS NETWORK
                            STATEMENTS OF OPERATIONS
             Nine and Three Months Ended September 30, 2004 and 2003

<TABLE>
<CAPTION>
                                                For the Nine months ended     For the Three months ended
                                              ----------------------------    ---------------------------
                                                  2004             2003            2004           2003
                                              ------------    ------------    ------------   ------------
<S>                                           <C>             <C>             <C>            <C>
Revenue
   Network                                    $     58,778    $    185,306    $     17,230   $     56,218
   Advertising                                      42,080          16,695               0            100
   Production and other                            380,164          41,479         133,164         26,316
                                              ------------    ------------    ------------   ------------
      Total revenue                                481,022         243,480         150,394         82,634
                                              ------------    ------------    ------------   ------------

Operating expenses
   Cost of production                              153,039          39,582          31,084         20,036
   Selling, general and administrative             360,407         432,115          48,180        124,056
   Impairment                                            0          30,894               0              0
   Depreciation and amortization                   194,871         253,950          46,981         74,605
   Loss on sale of assets                                0           1,159               0              0
                                              ------------    ------------    ------------   ------------
      Total operating expenses                     708,317         756,541         126,245        218,697
                                              ------------    ------------    ------------   ------------

Other expenses
   Interest expense                                  5,089           7,183           1,492            480
                                              ------------    ------------    ------------   ------------
Net Income (Loss)                             $   (232,384)   $   (520,244)   $     22,657   $   (136,543)
                                              ============    ============    ============   ============

Basic and Diluted earnings (loss) per share   $      (0.02)   $      (0.04)   $       0.00   $      (0.01)

Weighted average shares outstanding             13,599,040      13,919,660      13,572,908     14,090,255
</TABLE>


<PAGE>

                               THE PLAYERS NETWORK
                            STATEMENTS OF CASH FLOWS
                  Nine Months Ended September 30, 2004 and 2003

<TABLE>
<CAPTION>
                                                                              2004         2003
                                                                           ---------    ---------
<S>                                                                        <C>          <C>
Cash flows from operating activities
        Net loss                                                           $(232,384)   $(520,244)

        Adjustments to reconcile net loss to
            net cash used in operating activities
            Depreciation and amortization                                    194,871      246,405
            Stock issued for services                                         87,550            0
            Impairment                                                             0       30,894
            Net gain on assets sold                                                0      (11,156)
            Net change in unused barter credits                                5,000       (2,500)

        Net changes to:
            Accounts receivable                                              (75,318)     (10,539)
            Prepaid assets                                                     2,399       (5,504)
            Account payable                                                   15,648      (22,966)
            Accrued expenses                                                  (3,579)       3,862
            Accrued expenses due to stockholder                              (11,467)      59,914
            Deferred revenue                                                  (3,048)     (27,067)
                                                                           ---------    ---------
            Net cash used in operating activities                            (20,328)    (258,901)
                                                                           ---------    ---------
Cash flows used in investing activities
        Purchase of property and equipment                                         0       (4,338)
        Additions to video film library                                            0      (18,250)
        Proceeds from the sale of assets                                           0       26,500
        Proceeds from reduction in deposits                                      300        5,868
                                                                           ---------    ---------
            Net cash provided by (used) in investing activities                  300        9,780
                                                                           ---------    ---------
Cash flows provided by financing activities
        Sales of common stock                                                      0      200,000
        Advances by stockholders                                              14,000            0
        Payment on installment debt                                                0      (19,634)
                                                                           ---------    ---------
            Net cash provided by financing activities                         14,000      180,366
                                                                           ---------    ---------

Net increase (decrease) in cash                                               (6,028)     (68,755)

Cash at beginning of period                                                    6,799       79,810
                                                                           ---------    ---------
Cash at end of period                                                      $     771    $  11,055
                                                                           =========    =========
Supplemental cash flow information
        Non-cash transactions
                  Interest paid                                            $      --    $   3,286
              Common shares issued in exchange for debt to related party   $  85,000    $      --
</TABLE>

<PAGE>

                               THE PLAYERS NETWORK

                          NOTES TO FINANCIAL STATEMENTS


1.       BASIS OF PRESENTATION

The balance sheet of The Players Network (PNTV) as of September 30, 2004, and
the related statements of operations and cash flows for the nine- and
three-month periods ended September 30, 2004 and 2003 have been prepared by PNTV
without audit. In the opinion of management, the accompanying financial
statements include all adjustments consisting of normal, recurring adjustments
necessary to summarize fairly PNTV's financial position and results of
operations. The results of operations for the current periods are not
necessarily indicative of the results of operations for the full year or any
other interim period. Notes to the financial statements which would
substantially duplicate the disclosure contained in the audited financial
statements for the most recent fiscal year ended December 31, 2003 as reported
in Form 10-KSB, have been omitted.


2.       ISSUANCE OF COMMON SHARES

In July 2004, PNTV issued 555,000 common shares for services valued at $61,050.

In September 2004, PNTV issued 850,000 common shares in exchange for $85,000 in
back pay to the CEO and CFO, and issued 265,000 common shares for services to
valued at $26,500.


3.       SHAREHOLDER LOAN

In January 2004, a shareholder paid $14,000 of PNTV debt. There is no interest,
collateral, or due date for the loan.


<PAGE>

Item 2.  Management's Discussion and Analysis

Overview

We produce  television  programming and videos related to gaming instruction and
information  for hotel  casinos on a private  cable  channel  known as  "PLAYERS
NETWORK."  We also are a 24-hour  digital  web  broadcaster  featuring  live and
previously recorded content. We are actively syndicating our network programming
to Satellite broadcasters and Broadband providers.

At September 30, 2004, we had an accumulated operating deficit of $7,254,337 and
stockholders' equity of $300,267.

We expect operating losses and negative  operating cash flows to continue for at
least the next twelve months,  because of expected additional costs and expenses
related to brand development; marketing and other promotional activities; hiring
of management,  sales and other personnel;  the expansion of infrastructure  and
customer support services;  strategic  relationship  development;  and potential
acquisitions of related complementary businesses.


Liquidity and Capital Resources

Our principal source of operating  capital has been provided by private sales of
our common stock and stockholder loans, as well as revenues from the operations.
At September 30, 2004,  we had negative  working  capital of $112,288,  of which
$14,000 is a shareholder note that is to be converted into common stock.

We did experience an increase in revenue growth during this  nine-month  period,
which may not be  indicative  of future  operating  results  and there can be no
assurance that we will achieve or maintain profitability.  Due to these factors,
we believe that  period-to-period  comparisons  of our results of operations are
not  necessarily  a good  indication  of  future  performance.  The  results  of
operations in some future periods may be below the  expectations of analysts and
investors.

We anticipate capital expenditures in excess of $100,000 to expand our operation
during the next twelve months.  We believe that the current cash flows generated
from its revenues will not be sufficient  to fund our  anticipated  expansion of
operations.  We may require additional funding to finance our operations through
private  sales  and  public  debt or  equity  offerings.  However,  there  is no
assurance that we can obtain such financing.

At  September  30,  2004,  we had one full time  employee  and  seven  part time
consultants.

<PAGE>

Recent Events:

In July 2003 we signed an  agreement  with  Morningstar  Entertainment  Inc.  to
distribute  our videos to mass  marketers.  Our videos are available at Wal-Mart
and BMG Music and in stores across North America. We are quickly approaching the
minimum level of shipments to cover the distributors' costs.

In March 2004, we signed a Video Production Agreement calling for the production
of 4, 30 minute videos for total revenues of $257,000. These videos will also be
saleable through our retail  distribution  agreement.  We have completed four of
these videos as of September 30, 2004.

On July 31,  2004,  we signed a Service  Agreement  with two  downtown Las Vegas
hotels.
This  agreement is for a 12-month  period with a monthly  charge of $3,050.  The
owners of these  hotels own three  other  downtown  hotels and have an option to
obtain service in these other facilities.


Results of Operations - Nine Months Ended September 30, 2004 and 2003

Revenues  increased  $238,000  or 98 % for the first nine  months of 2004.  This
increase in revenue is attributable to production and advertising  revenue is in
connection  with our paid  advertising  television  model.  We believe this is a
beginning of a substantial increase in sponsored  television  programming on the
Dish Network and for non-gaming  hotel  properties.  We will continue to support
and  promote  our  traditional  network  revenue  but out  primary  thrust is in
advertiser production and advertising as the core to our core growth strategy.

Video production expense increased $113,000 or 283% for the first nine months of
2004, which is related to the increase in our production revenues. Approximately
$100,000 of our cost is  attributable  to the production  agreement we signed in
March 2004. In addition $35,150 of production expenses for editing and directing
were paid in common stock

Selling and administrative  expenses decreased $71,000 or 17% for the first nine
months of 2004. Payroll expenses have decreased $47,000, Legal expense decreased
$17,000 and Internet transmission costs decreased $9,000. In addition $47,400 of
consulting,  employee  compensation  and directors  expenses were paid in common
stock

Depreciation and amortization decreased $59,000 or 23% for the first nine months
of 2004, due to our charging off all our production  costs and not  capitalizing
this production.  Also, our "PLAYERSNETWORK.COM"  website was fully amortized in
2003. This trend will continue as our oldest capitalized videos are now becoming
fully amortized.

Interest expense  decreased $2,000 or 29% for the first nine months of 2004, due
to the  conversion of notes payable in late 2003 and the payoff of our equipment
leases.

<PAGE>

Critical Accounting Policies

Video Library

Our Video Library consists of over 520 completed gaming instruction  videos. For
gaming  instruction and equipment  video, we had recorded the cost of production
and  amortized the cost over the  estimated  useful life (7 years).  We amortize
hotel customer  production over the life of the hotel network  agreement,  which
usually run 24 to 36 months.  0This policy  recognizes that customized video for
hotel  customers are subject to a shorter  "shelf life" than gaming  instruction
video. We have not capitalized any video  production that meets the criterion to
be amortized  over seven years  during the fiscal  years 2002,  2003 and 2004 to
date. We review our library  catalogue  quarterly and determine which videos are
no longer of value.  At September 30, 2004, we had a net carrying  value for our
video of $224,000.

Revenue Recognition

We adopted  revenue  recognition  policies to comply  fully with the guidance in
Staff   Accounting   Bulletin  No.  101,   "Revenue   Recognition  in  Financial
Statements."  Network  revenue  consists  of initial,  subscription  and renewal
revenues.  We had $3,600 in deferred and unearned revenue at September 30, 2004.
Advertising revenue is recognized when advertisements are aired.  Production and
other revenues  consist of video  production,  stage rentals and post production
revenues.  Video  production  revenue is  recognized  when video  production  is
completed  and accepted by the customer.  The stage rental and other  production
revenue is recognized when the stage rental period has expired.


Inflation

In our opinion, inflation has not had a material effect on our operations.


Risk Factors and Cautionary Statements

Forward-looking statements in this report are made pursuant to the "safe harbor"
provisions of the Private  Securities  Litigation Reform Act of 1995. We wish to
advise  readers  that  actual  results  may  differ   substantially   from  such
forward-looking   statements.   Forward-looking  statements  involve  risks  and
uncertainties  that could cause actual results to differ  materially  from those
expressed in or implied by the  statements,  including,  but not limited to, the
following:  our ability to meet our cash and working capital needs,  our ability
to  successfully  market our product,  and other risks  detailed in our periodic
report filings with the Securities and Exchange Commission.

<PAGE>

Item 3.  Controls and Procedures

         As of the  end of the  period  covered  by  this  report,  the  Company
conducted an evaluation, under the supervision and with the participation of the
Chief Executive Officer and Chief Financial Officer, of the effectiveness of the
Company's  disclosure controls and procedures (as defined in Rules 13a-15(e) and
15d-15(e)  under the  Securities  Exchange Act of 1934 as amended (the "Exchange
Act")).  Based  on this  evaluation,  the  Chief  Executive  Officer  and  Chief
Financial  Officer  concluded  that  the  Company's   disclosure   controls  and
procedures as of the end of the fiscal quarter covered by this Quarterly  Report
on Form 10-QSB are effective to ensure that information required to be disclosed
by the Company in reports  that it files or submits  under the  Exchange  Act is
recorded,  processed,  summarized and reported within the time periods specified
in Securities and Exchange Commission rules and forms. Management of the Company
has also evaluated,  with the  participation of the Chief Executive  Officer and
Chief  Financial  Officer of the Company,  any change in the Company's  internal
control over  financial  reporting (as defined in Rules  13a-15(f) and 15d-15(f)
under the Exchange Act) that occurred  during the fiscal quarter covered by this
Quarterly Report on Form 10-QSB.  There was no change in the Company's  internal
control over financial  reporting  during the Company's most recently  completed
fiscal  quarter  that  has  materially  affected,  or is  reasonably  likely  to
materially  affect,  the Company's  internal  control over financial  reporting.
However,  due  to  the  limited  number  of  Company  employees  engaged  in the
authorization,  recording,  processing and reporting of  transactions,  there is
inherently a lack of segregation of duties.  The Company  periodically  assesses
the cost versus  benefit of adding the  resources  that would remedy or mitigate
this  situation  and  currently,  does not consider the benefits to outweigh the
costs of adding  additional staff in light of the limited number of transactions
related to the Company's operations.

PART II - OTHER INFORMATION

Item 2.  Changes in Securities and Use of Proceeds

From July to September  2004, the company issued 820,000 of common shares valued
at $87,550 to 3 consultants  that have been working for the company this year in
the areas of marketing,  productions and management advisory service capacities;
and directors for director services. In addition,  the company issued 850,000 of
common shares valued at $91,000 in exchange for back pay to the CEO and CFO.

  The  Company  claims  these  issuances  fit within the  exemption  provided by
Sections  4(2) of the  Securities  Act of 1933,  as  amended,  and the rules and
regulations there under.

<PAGE>

[NOTE: ALL THAT IS REQUIRED BY THIS SECTION IS A REPORT ON SALES OF UNREGISTERED
SECURITIES,  NOT  REGISTERED  ONES LIKE S-8  SHARES.  HOWEVER,  THE  CAPITAL AND
LIQUIDITY  PORTION  OF  THE  MD&A  SECTION  WILL  FREQUENTLY  DESCRIBE  THE  S-8
ISSUANCES.  ALSO,  PLEASE  NOTE THAT,  AS  DESCRIBED  IN MY  PREVIOUS  E-MESSAGE
REGARDING CHANGES TO THE REPORTING  REQUIREMENTS FOR CURRENT REPORTS ON FORM 8-K
THAT WENT INTO EFFECT LAST AUGUST, SALES OF UNREGISTERED  SECURITIES MUST NOW BE
REPORTED  WITHIN FOUR DAYS ON A CURRENT  REPORT RATHER THAN WAITING FOR THE NEXT
QUARTERLY  OR ANNUAL  REPORT.  IF THE  SALES  DESCRIBED  ABOVE  HAD BEEN  TIMELY
REPORTED ON A CURRENT REPORT, THEN NO FURTHER REPORTING WOULD HAVE BEEN REQUIRED
HERE.]


Item 6.  Exhibits and Reports on Form 8-K

(a) EXHIBITS

Exhibit Number
Page No.          Title of Exhibit
--------------    ----------------

31.01             Certification  pursuant to Rule  13a-14(a)  of the  Securities
                  Exchange Act of 1934.

32.01             Certification  Pursuant to 18 U.S.C. Section 1350, as pursuant
                  to Section 906 of the Sarbanes-Oxley Act of 2002.



(b) REPORTS ON FORM 8-K

None

                                    SIGNATURE

         In accordance with the requirements of the Exchange Act, the Registrant
has duly  caused  this  Report to be signed  on its  behalf by the  undersigned,
thereunto duly authorized.

                                            THE PLAYERS NETWORK
                                            (Registrant)


                                            By: /s/ Mark Bradley
                                                ---------------------------
                                                    Mark Bradley,
                                                    Chief Executive Officer

                                            By: /s/ Seth Horn
                                                ---------------------------
                                                    Seth Horn,
                                                    Chief Financial Officer

Dated: November _____, 2004