<TABLE> <S> <C>


<ARTICLE>                                                                5
<CURRENCY>                                                      US DOLLARS
<MULTIPLIER>                                                         1,000
<CIK>                                                           0001036992
<NAME>                                                              PEAPOD

<S>                                                            <C>
<PERIOD-TYPE>                                                        6-MOS
<FISCAL-YEAR-END>                                              DEC-31-1999
<PERIOD-START>                                                 JAN-01-1999
<PERIOD-END>                                                   JUN-30-1999
<EXCHANGE-RATE>                                                          1
<CASH>                                                               3,087
<SECURITIES>                                                        17,182
<RECEIVABLES>                                                        1,555
<ALLOWANCES>                                                         (310)
<INVENTORY>                                                            219
<CURRENT-ASSETS>                                                    23,368
<PP&E>                                                               9,183
<DEPRECIATION>                                                     (3,259)
<TOTAL-ASSETS>                                                      34,458
<CURRENT-LIABILITIES>                                                8,229
<BONDS>                                                                  0
<PREFERRED-MANDATORY>                                                    0
<PREFERRED>                                                              0
<COMMON>                                                               176
<OTHER-SE>                                                          24,690
<TOTAL-LIABILITY-AND-EQUITY>                                        34,458
<SALES>                                                             35,081
<TOTAL-REVENUES>                                                    35,081
<CGS>                                                               27,269
<TOTAL-COSTS>                                                       18,735
<OTHER-EXPENSES>                                                         0
<LOSS-PROVISION>                                                         0
<INTEREST-EXPENSE>                                                     135
<INCOME-PRETAX>                                                    (9,994)
<INCOME-TAX>                                                             0
<INCOME-CONTINUING>                                                (9,994)
<DISCONTINUED>                                                           0
<EXTRAORDINARY>                                                          0
<CHANGES>                                                                0
<NET-INCOME>                                                       (9,994)
<EPS-BASIC>                                                       (0.58)
<EPS-DILUTED>                                                       (0.58)
<FN>
This schedule contains summary financial information extracted from the
balance sheet as of June 30, 1999 and the  statement of  operations  for the six
months ended June 30, 1999 and is qualified in its entirety by reference to such
financial statements.
</FN>


</TABLE>