Table of Contents

REVHOLDINGS LLC AND SUBSIDIARIES

Exhibit 31.1

CERTIFICATIONS

I, Ronald O. Perelman, certifythat:

|  |          |                                                                                                                                                             |
|--|----------|-------------------------------------------------------------------------------------------------------------------------------------------------------------|
|  | 1.  | I have reviewed thisquarterly report on Form 10-Q (the ‘‘Report’’)of REV Holdings LLC (the ‘‘Registrant’’); |

|  |          |                                                                                                                                                                                                                                                                                                        |
|--|----------|--------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|
|  | 2.  | Based on my knowledge, this Reportdoes not contain any untrue statement of a material fact or omit tostate a material fact necessary to make the statements made, in lightof the circumstances under which such statements were made, notmisleading with respect to the period covered by this Report; |

|  |          |                                                                                                                                                                                                                                                                                     |
|--|----------|-------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|
|  | 3.  | Based on my knowledge, the financialstatements, and other financial information included in this Report,fairly present in all material respects the financial condition,results of operations and cash flows of the Registrant as of, and for,the periods presented in this Report; |

|  |          |                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            |
|--|----------|--------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|
|  | 4.  | The Registrant's othercertifying officer and I are responsible for establishing andmaintaining disclosure controls and procedures (as defined in ExchangeAct Rules 13a-15(e) and 15d-15(e)) [As the Registrant is not an‘‘accelerated filer,’’ this language isintentionally omitted pursuant to the Commission’s transitionrules in SEC Release Nos. 33-8238 and 34-47986, as modified by SECRelease Nos. 33-8545 and 34-51293] for the Registrant andhave: |

(a) Designed such disclosure controls andprocedures, or caused such disclosure controls and procedures to bedesigned under our supervision, to ensure that material informationrelating to the Registrant, including its consolidated subsidiaries, ismade known to us by others within those entities, particularly duringthe period in which this Report is being prepared;

(b)[Intentionally omitted];

(c) Evaluated theeffectiveness of the Registrant's disclosure controls andprocedures and presented in this Report our conclusions about theeffectiveness of the disclosure controls and procedures, as of the endof the period covered by this Report based on such evaluation; and

(d) Disclosed in this Report any change in theRegistrant's internal control over financial reporting thatoccurred during the Registrant's most recent fiscal quarter (theRegistrant's fourth fiscal quarter in the case of an annualreport) that has materially affected, or is reasonably likely tomaterially affect, the Registrant's internal control overfinancial reporting; and

|  |          |                                                                                                                                                                                                                                                                                            |
|--|----------|--------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|
|  | 5.  | TheRegistrant's other certifying officer and I have disclosed, basedon our most recent evaluation of internal control over financialreporting, to the Registrant's auditors and the audit committee ofthe Registrant's board of directors (or persons performing theequivalent functions): |

(a) All significant deficienciesand material weaknesses in the design or operation of internal controlover financial reporting which are reasonably likely to adverselyaffect the Registrant's ability to record, process, summarize andreport financial information; and

(b) Any fraud,whether or not material, that involves management or other employeeswho have a significant role in the Registrant's internal controlover financial reporting.

Date: May  12,2006

|                                                                                                                                                                                         |  |  |
|-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|--|--|
| /s/ Ronald O.Perelman                            |
| Ronald O. Perelman President and Chief ExecutiveOfficer                                                                                                                                 |
|                                                                                                                                                                                         |

----