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                                                                    Exhibit 10.8

                             EMPLOYMENT AGREEMENT

     This Employment Agreement is made as of March 6, 1996 by and among
Metromail Corporation, a Delaware corporation (the "Company"), and Ronald G.
Eidell (the "Executive").

     WHEREAS, the Company desires to employ the Executive as its Senior Vice
President and Chief Financial Officer, and the Executive desires to accept such
employment, for the term and upon the conditions set forth in this Agreement.

                                   Agreement
                                   ---------

     Now, therefore, the parties hereto hereby agree as follows:


     1.  Employment.  Subject to the terms and conditions set forth in this
Agreement, the Company offers and the Executive hereby accepts employment,
effective as of the time of the closing of the Company's initial public offering
of its common stock ("Common Stock") (the date of such closing being referred to
herein as the "Effective Date").

     2.  Term.  Subject to earlier termination as hereafter provided, the
Executive shall be employed hereunder for an original term commencing on the
Effective Date and ending at 5:00 p.m., Chicago time, on the fourth anniversary
of the Effective Date, or such later date to which the parties may agree. The
term of this Agreement is hereafter referred to as "the term of this Agreement"
or "the term hereof".  If the closing of the Company's initial public offering
of its Common Stock is not consummated on or before June 30, 1996, this
Agreement shall automatically terminate and be without further force or effect.

     3.  Capacity and Performance.

          3.1.  Offices.  During the term hereof, the Executive shall serve as
     the Company's Senior Vice President and Chief Financial Officer. The
     Executive shall be subject to the direction of, and shall have such other
     powers, duties and responsibilities consistent with the Executive's
     position as Senior Vice President and Chief Financial Officer as may from
     time to time be prescribed by, the Chairman. In addition, for so long as
     the Executive is employed by the Company and, unless otherwise determined
     by the Company's Board of Directors (the "Board"), without further
     compensation, the
                      
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     Executive shall serve as a director of one or more of the Company's
     subsidiaries if so elected or appointed from time to time.

          3.2.  Performance.  During the term hereof, the Executive shall be
     employed by the Company and shall perform and discharge (faithfully,
     diligently and to the best of the Executive's ability) such duties and
     responsibilities on behalf of the Company and its subsidiaries as may be
     designated from time to time by the Chairman and which are consistent with
     the Executive's position as Senior Vice President and Chief Financial
     Officer. During the term hereof, the Executive shall devote the Executive's
     full business time and attention to the advancement of the business and
     interests of the Company and its subsidiaries and to the discharge of the
     Executive's duties and responsibilities hereunder. Nothing contained herein
     shall be construed to prohibit or restrict the Executive from (a) serving
     in various capacities in community, civic, religious or charitable
     organizations, or (b) attending to personal business and investment
     matters. It is expressly agreed that any such service or activity permitted
     by the previous sentence shall not unreasonably interfere with the
     performance of the Executive's duties and, if so, the Executive, after
     consultation with the Chairman, will comply with the reasonable requests of
     the Chairman to cease or limit the service or activity.

     4.  Compensation and Benefits.  As compensation for all services performed
by the Executive under this Agreement and subject to Section 5 hereof and
performance of the Executive's duties and of the obligations to the Company and
its subsidiaries, pursuant to this Agreement or otherwise:

          4.1.  Base Salary.  During the term hereof, the Company shall pay the
     Executive a base salary at the rate of $230,000 per year, payable in
     accordance with the payroll practices of the Company for its executives and
     subject to increase at any time or from time to time by the Board in its
     sole discretion. Such base salary, as from time to time increased, is
     hereafter referred to as the "Base Salary". The Base Salary payable to the
     Executive in 1996 shall be prorated for the period from the Effective Date
     through December 31, 1996 and for any subsequent period of service less
     than one full year.

          4.2.  Bonus Compensation.  During the term hereof, the Company from
     time to time shall pay the Executive an annual bonus (the "Bonus"). The
     Bonus in respect of 1996 (the "1996 Bonus") will be calculated and payable
     in accordance with and based on the following factors:

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     (a)  (1)  If the Company's net income for 1996, as set forth in the
          Company's audited financial statements (the "1996 Net Income"), is
          less than $15,000,000, adjusted as set forth in subparagraph (b) below
          (the "Minimum Target"), the 1996 Bonus shall equal zero;

          (2)  If the 1996 Net Income is equal to or greater than the Minimum
          Target but less than $17,528,000, adjusted as set forth in
          subparagraph (b) below (the "Base Target"), the 1996 Bonus shall equal
          the sum of (i) 22.5% of the Executive's Base Salary as of the
          Effective Date plus (ii) the number obtained by multiplying 22.5% of
          the Executive's Base Salary as of the Effective Date by a fraction
          (which shall not be greater than one), the numerator of which is the
          difference between the 1996 Net Income and the Minimum Target and the
          denominator of which is the amount determined by subtracting the
          Minimum Target from the Base Target;

          (3)  If the 1996 Net Income is equal to or greater than the Base
          Target but less than $23,528,000, adjusted as set forth in
          subparagraph (b) below (the "Maximum Target"), the 1996 Bonus shall
          equal the sum of (i) 45% of the Executive's Base Salary as of the
          Effective Date plus (ii) the number obtained by multiplying 45% of the
          Executive's Base Salary as of the Effective Date by a fraction (which
          shall not be greater than one), the numerator of which is the
          difference between the 1996 Net Income and the Base Target and the
          denominator of which is the amount determined by subtracting the Base
          Target from the Maximum Target; or

          (4)  If the 1996 Net Income is equal to or greater than the Maximum
          Target, the 1996 Bonus shall equal 90% of the Executive's Base Salary
          as of the Effective Date.

     Any compensation paid to the Executive as Bonus shall be in addition to the
     Base Salary. The 1996 Bonus, if any, shall be pro-rated by multiplying (x)
     the amount of the 1996 Bonus by (y) a fraction, the numerator of which is
     the lesser of (I) the number of days from and including the Effective Date
     through and including December 31, 1996 and (II) the number of days from
     and including the Effective Date through and including the date of the
     Executive's termination of employment and the denominator of which is 366.
     Except with respect to the 1996 Bonus, any Bonus payable to the Executive
     shall be pro-rated for any period of service less than a full year by
     multiplying (x) the amount of the Bonus calculated for such year by (y) a
     fraction, the numerator of which is the number of days from and including
     January 1 of such year

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     through and including the effective date of the Executive's termination of
     employment and the denominator of which is 365. All bonus and benefit plans
     are subject to annual review and change by the Board relative to key
     strategic objectives for the year.

     (b)  Prior to determining the 1996 Bonus, each of the Minimum Target, the
     Base Target and the Maximum Target shall be adjusted for changes occurring
     during the period April 1, 1996 through the Effective Date by making those
     adjustments reflected as Operating Structure and Capital Structure
     Adjustments in the Unaudited Pro Forma Consolidated and Combined Statements
     of Income set forth in the Form S-1 Registration Statement filed by the
     Company in accordance with the footnotes thereto.

          4.3.  Stock Options.  The Company shall establish the 1996 Long-Term
     Incentive Plan (the "Plan") for management/employees of the Company. As of
     the Effective Date, the Company shall grant to the Executive, pursuant to
     the Plan, options to purchase a total of 64,000 shares of Common Stock at
     an exercise price equal to the initial public offering price (the
     "Options"), which amount shall include options to purchase 14,000 shares of
     Common Stock as consideration for the cancellation of 3,500 shares of
     restricted stock of R.R. Donnelley & Sons Company ("RRD"). Subject to the
     termination of employment provisions contained in the agreement evidencing
     the Options, the Options will become exercisable in four annual
     installments on the one year (25%), two year (25%), three year (25%) and
     four year (25%) anniversaries of the Effective Date, subject to
     acceleration of vesting in accordance with the terms of the agreement
     evidencing the Options. Within three months after the Effective Date the
     Company shall cause all shares subject to the Options to be registered on
     Form S-8.

          4.4.  Vacations.  During the term hereof, the Executive shall be
     entitled to five (5) weeks of vacation per annual vacation period of the
     Company (currently March 1 of each year through the last day of February of
     the following year), such vacation to be taken at such times and intervals
     as shall be determined by the Executive in the Executive's reasonable
     discretion, provided, that, for the annual vacation period commencing on
     March 1, 1996 and ending on February 28, 1997, the Executive's number of
     vacation days for the period commencing on the Effective Date and ending on
     February 28, 1997 shall be reduced by the number of vacation days taken by
     the Executive (whether as an employee of RRD or the Company) during the
     period commencing on March 1, 1996 and ending on the day prior to the
     Effective Date. The Executive may not accumulate or carry over from one
     calendar year to another any unused, accrued vacation time. The Executive
     shall not be entitled to compensation for vacation time not taken.

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          4.5.  Other Benefits.  During the term hereof and subject to any
     contribution therefor generally required of executives of the Company, the
     Executive shall be entitled to participate in all employee benefit plans
     and other programs (including, but not limited to, any medical, dental,
     retirement, disability, life insurance, sick leave and other benefits) from
     time to time adopted by the Board and in effect for executives of the
     Company generally, except to the extent such plans are in a category of
     benefit otherwise already provided to the Executive. Such participation
     shall be subject to (i) the terms of the applicable plan documents, (ii)
     generally applicable Company policies and (iii) the discretion of the Board
     or any administrative or other committee provided for in or contemplated by
     such plan. The Executive's service period with R.R. Donnelley & Sons
     Company, a Delaware corporation, or its affiliates shall be credited with
     respect to any service period requirement of any plan adopted by the
     Company. The Company may alter, modify, add to or delete its employee
     benefit plans at any time as the Board, in its sole judgment, determines to
     be appropriate.

          4.6.  Business Expenses.  The Company shall pay or reimburse the
     Executive for all reasonable business expenses incurred or paid by the
     Executive in the performance of the Executive's duties and responsibilities
     hereunder, subject to (i) any expense policy of the Company set by the
     Board from time to time, and (ii) such reasonable substantiation and
     documentation requirements as may be specified by the Board from time to
     time.

          4.7.  Severance.  In the event the Executive's employment with the
     Company is terminated by the Company other than for Cause or terminated by
     the Executive pursuant to Section 5.5, the Executive will be entitled to
     twelve (12) monthly severance payments, each in an amount equal to the
     Executive's then applicable Base Salary, calculated on a monthly basis, at
     the time of such termination (i.e., 1/12th of the Base Salary).

     5.  Termination of Employment and Severance Benefits.  Notwithstanding the
provisions of Section 2 hereof, the Executive's employment hereunder shall
terminate prior to the expiration of the term of this Agreement under the
following circumstances:

          5.1.  Retirement or Death.  In the event of the Executive's retirement
     or death during the term hereof, the Executive's employment hereunder shall
     immediately and automatically terminate. In the event of the Executive's
     retirement after the age of sixty-five, age fifty-five with the prior
     consent of the Board or death during the term hereof, the Company shall pay
     to the Executive (or in the case of death, the Executive's designated
     beneficiary or, if no beneficiary has been designated by the Executive, to
     the
        
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     Executive's estate) (i) Base Salary earned but unpaid through and including
     the date of such retirement or death, (ii) any amount payable pursuant to
     Section 4.6, (iii) any unpaid portion of any Bonus for any fiscal year
     preceding the year in which such retirement or death occurs that was earned
     but had not previously been paid and (iv) at the times the Company pays its
     executives bonuses in accordance with its general payroll policies, any
     Bonus which would have been paid had such retirement or death not occurred
     during the fiscal year of such retirement or death (pro-rated based on a
     formula, the numerator of which shall be the number of days during the
     fiscal year of such retirement or death in which the Executive was employed
     by the Company and the denominator of which shall be 365 or 366, as the
     case may be).

          5.2.  Disability.

               5.2.1.  The Company may terminate the Executive's employment
          hereunder, upon written notice to the Executive, in the event that the
          Executive becomes disabled during the Executive's employment hereunder
          through any illness, injury, accident or condition of either a
          physical or psychological nature and, as a result, is unable to
          perform substantially all of the Executive's duties and
          responsibilities hereunder for an aggregate of one hundred eighty
          (180) days during any period of three hundred and sixty-five (365)
          consecutive calendar days.

               5.2.2.  The Board may designate another employee to act
          temporarily in the Executive's place during any period of the
          Executive's disability. Notwithstanding any such designation, the
          Executive shall continue to receive the Base Salary in accordance with
          Section 4.1 and to receive benefits in accordance with Section 4.5, to
          the extent permitted by the then current terms of the applicable
          benefit plans, until the Executive becomes eligible for disability
          income benefits under any disability income plan maintained by the
          Company or until the termination of the Executive's employment,
          whichever shall first occur. Upon becoming so eligible, or upon such
          termination, whichever shall first occur, the Company shall pay to the
          Executive (i) Base Salary earned but unpaid through and including the
          date of such eligibility or termination, (ii) any amount payable
          pursuant to Section 4.6, (iii) any unpaid portion of any Bonus for any
          fiscal year preceding the year in which such eligibility or
          termination occurs that was earned but had not previously been paid,
          (iv) during the eighteen-month period commencing on such date of
          eligibility or termination, amounts (payable from time to time at the
          times the Company pays its executive in accordance with its general
          payroll policies) equal to the difference, if positive, between the

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          Base Salary for the Executive for such period, or portion thereof, and
          the amounts of disability income benefits that the Executive receives
          pursuant to the above-referenced disability income plan in respect of
          such period, and (v) at the times the Company pays its executives
          bonuses in accordance with its general payroll policies, any Bonus
          which would have been paid had disability not occurred during the
          fiscal year in which such eligibility or termination occurs (pro-rated
          based on a formula, the numerator of which shall, as applicable, (i)
          the number of days from and including January 1 of the fiscal year in
          which such eligibility occurs to but excluding the date of such
          eligibility or (ii) the number of days on which the Executive was
          employed by the Company during the fiscal year in which such
          termination occurs and the denominator of which shall be 365 or 366,
          as the case may be).

               5.2.3.  Except as provided in Section 5.2.2, while receiving
          disability income payments under any disability income plan maintained
          by the Company, the Executive shall not be entitled to receive any
          Base Salary under Section 4.1 or Bonus payments under Section 4.2 but
          shall continue to participate in the Company's benefit plans in
          accordance with Section 4.5 and the terms of such plans, until the
          termination of the Executive's employment. During the eighteen-month
          period from and including the date of termination, the Company shall
          pay for the cost of the Executive's participation in the Company's
          group medical and dental plans, provided that the Executive is
          entitled to continue such participation under applicable law and the
          terms of such plan.

               5.2.4.  If any question shall arise as to whether during any
          period the Executive is disabled through any illness, injury, accident
          or condition of either a physical or psychological nature so as to be
          unable to perform substantially all of the Executive's duties and
          responsibilities hereunder, the Executive may, and at the request of
          the Company shall, submit to a medical examination by a physician
          selected by the Company to whom the Executive or the Executive's duly
          appointed guardian, if any, has no reasonable objection to determine
          whether the Executive is so disabled and such determination shall for
          the purposes of this Agreement be conclusive of the issue. If such
          question shall arise and the Executive shall fail to submit to such
          medical examination, the Board's determination of the issue shall be
          binding on the Executive.

          5.3.  By the Company for Cause.  The Company may terminate the
     Executive's employment hereunder for Cause as provided in Section 11.2. If
     the Executive's employment hereunder is terminated for Cause, the Company
     shall have no further

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     obligation or liability to the Executive relating to the Executive's
     employment hereunder, or the termination thereof, except that the Company
     shall pay to the Executive (i) Base Salary earned but unpaid through and
     including the date of termination and (ii) any amount payable pursuant to
     Section 4.6.

          5.4.  By the Company other than for Cause.  The Company may terminate
     the Executive's employment hereunder other than for Cause at any time after
     the one year anniversary of the Effective Date upon two weeks prior written
     notice to the Executive. In the event of such termination, then the Company
     shall pay the Executive (i) Base Salary earned but unpaid through and
     including the date of termination, (ii) any amount payable pursuant to
     Section 4.6, (iii) the amounts specified in Section 4.7, (iv) any unpaid
     portion of any Bonus for any fiscal year preceding the year in which such
     termination occurs that was earned but had not previously been paid and (v)
     at the times the Company pays its executives bonuses in accordance with its
     general payroll policies, which would have been paid had termination not
     occurred during the fiscal year in which such termination occurs (pro-rated
     based on a formula, the numerator of which shall be the number of days
     during the fiscal year in which such termination occurs the Executive was
     employed by the Company and the denominator of which shall be 365 or 366,
     as the case may be).

          5.5.  By the Executive upon Breach or for Good Reason. The Executive
     may terminate the Executive's employment hereunder (i) in the event that
     the Company fails to perform, in any material respect, its obligations
     under this Agreement, after written notice to the Company setting forth in
     reasonable detail the nature of such breach if such breach remains uncured
     for a period of 30 days following such written notice to the Company, (ii)
     there is a diminution in the material responsibilities, duties and powers
     of the Executive or (iii) the Company's principal executive offices or the
     Executive's office are moved from their present location to a location
     outside of the Chicago Metropolitan Area. In the event of termination in
     accordance with this Section 5.5, then the Company shall pay to the
     Executive (i) Base Salary earned but unpaid through and including the date
     of termination, (ii) any amount payable pursuant to Section 4.6, (iii) the
     amounts specified in Section 4.7, (iv) any unpaid portion of any Bonus for
     any fiscal year preceding the year in which such termination occurs that
     was earned but had not previously been paid and (v) at the times the
     Company pays its executives bonuses in accordance with its general payroll
     policies, any Bonus which would have been paid had termination not occurred
     during the fiscal year in which such termination occurs (pro-rated based on
     a formula, the numerator of which shall be the

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     number of days during the fiscal year in which such termination occurs the
     Executive was employed by the Company and the denominator of which shall be
     365 or 366, as the case may be).

          5.6.  By the Executive Other than upon Breach or for Good Reason . The
     Executive may terminate the Executive's employment hereunder at any time
     upon ninety (90) days' written notice to the Company. In the event of
     termination of the Executive pursuant to this Section 5.6, the Board may
     elect to waive the period of notice, or any portion thereof, and, whether
     or not the Board so elects, the Company shall pay to the Executive (i) Base
     Salary for the full notice period and (ii) any amount payable pursuant to
     Section 4.6.

          5.7.  Post-Agreement Employment.  In the event the Executive remains
     in the employ of the Company or any of its Affiliates following termination
     of this Agreement, by the expiration of the term hereof or otherwise, then
     such employment shall be at will, unless otherwise agreed in writing.

     6.  Effect of Termination.  The provisions of this Section 6 shall apply in
the event of termination due to the expiration of the term of this Agreement,
pursuant to Section 5 or otherwise.

          6.1.  Receipt of Certain Benefits.  It is the mutual intention of the
     Company and the Executive that the Executive receive the full benefit of
     the compensation and benefits provided to the Executive during the term
     hereof which compensation and benefits may be payable over periods beyond
     the particular year of employment. The Executive shall not be obligated to
     seek other employment by way of mitigation of the amounts due to the
     Executive nor shall the Executive's earnings after termination reduce the
     Company's obligations hereunder. Nothing in this Section 6.1 is intended or
     shall be construed to affect the rights and obligations of the Company and
     its Affiliates, on the one hand, and the Executive, on the other, with
     respect to any loans, stock pledge arrangements, option plans or other
     agreements to the extent said rights or obligations survive termination of
     employment under the provisions of the documents relating thereto.

          6.2.  Termination of Benefits.  Except for medical and dental
     insurance coverage continued pursuant to Sections 5.2 hereof and any right
     of continuation of health coverage to the extent provided by Sections 601
     through 608 of ERISA, benefits shall terminate pursuant to the terms of the
     applicable benefit plans based on the date of termination of the
     Executive's employment without regard to any continuation of Base

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     Salary or other payments to the Executive following such date of
     termination pursuant to Section 5.

          6.3.  Survival of Certain Provisions.  Provisions of this Agreement
     shall survive any termination if so provided herein or if necessary or
     desirable fully to accomplish the purposes of such provision, including,
     without limitation, the obligations of the Executive under Sections 7 and 8
     hereof. The obligation of the Company to make payments to or on behalf of
     the Executive under Sections 4.7, 5.4 or 5.5 hereof is expressly
     conditioned upon the Executive's continued full performance of obligations
     under Sections 7 and 8 hereof. The Executive recognizes that, except as
     expressly provided in Section 4.7, 5.4 or 5.5, no compensation is earned
     after termination of employment.

     7.  Confidential Information; Intellectual Property.

          7.1.  Confidentiality.  The Executive acknowledges that the Company
     and its Affiliates continually develop Confidential Information, that the
     Executive may develop Confidential Information for the Company or its
     Affiliates and that the Executive may learn of Confidential Information
     during the course of employment. The Executive will comply with the
     policies and procedures of the Company for protecting Confidential
     Information and shall never disclose to any Person (except as required by
     applicable law or for the proper performance of the Executive's duties and
     responsibilities to the Company and its Affiliates), or use for the
     Executive's own benefit or gain or otherwise use in a manner adverse to the
     interests of the Company and its Affiliates, any Confidential Information
     obtained by the Executive incident to the Executive's employment or other
     association with the Company or any of its Affiliates. The Executive
     understands that this restriction shall continue to apply after the
     Executive's employment terminates, regardless of the reason for such
     termination. Notwithstanding the foregoing, the Executive's covenant not to
     disclose Confidential Information does not apply to information which (i)
     becomes generally available to the public or otherwise becomes known
     through sources other than the Executive, (ii) is subsequently disclosed to
     the Executive by a source other than the Company who was under no duty of
     confidence or (iii) is required to be disclosed by the Executive through
     discovery in litigation or by order of a court or otherwise as required by
     law.

          7.2.  Return of Documents.  All documents, records, tapes and other
     media of every kind and description relating to the business, present or
     otherwise, of the Company or its Affiliates and any copies, in whole or in
     part, thereof (the "Documents"), whether or not prepared by the Executive,
     shall be the sole and

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     exclusive property of the Company and its Affiliates. The Executive shall
     safeguard all Documents and shall surrender to the Company at the time the
     Executive's employment terminates, or at such earlier time or times as the
     Board or its designee may specify, all Documents then in the Executive's
     possession or control.

          7.3.  Assignment of Rights to Intellectual Property.  The Executive
     shall promptly and fully disclose all Intellectual Property to the Company.
     The Executive hereby assigns and agrees to assign to the Company (or as
     otherwise directed by the Company) the Executive's full right, title and
     interest in and to all Intellectual Property. The Executive agrees to
     execute any and all applications for domestic and foreign patents,
     copyrights or other proprietary rights and to do such other acts (including
     without limitation the execution and delivery of instruments of further
     assurance or confirmation) requested by the Company to assign the
     Intellectual Property to the Company and to permit the Company to enforce
     any patents, copyrights or other proprietary rights to the Intellectual
     Property. The Executive will not charge the Company for time spent in
     complying with these obligations. All copyrightable works that the
     Executive creates shall be considered "work made for hire".

     8.  Agreement not to Compete with the Business.  The Executive agrees that
during the term of the Executive's employment hereunder and for a period of
twelve (12) months following the date of termination thereof (the "Non-
Competition Period"), the Executive will not, directly or indirectly (a) own,
manage, operate, control or participate in any manner in the ownership,
management, operation or control of, or be connected as an officer, employee,
partner, director, principal, consultant, agent or otherwise with, or have any
financial interest in, or aid or assist anyone else in the conduct of, any
business, venture or activity which competes with the business of the Company,
or any group, division or subsidiary of the Company, as described in the
Company's Registration Statement on Form S-1 relating to the Company's initial
public offering of Common Stock or, beginning with the Company's Annual Report
on Form 10-K for the year ending December 31, 1996, the Company's most recent
Annual Report on Form 10-K filed with the Securities and Exchange Commission
prior to the date (the "Date of Termination") the Executive's employment under
this Agreement is terminated (hereinafter, "Competitive Business"), in the
United States, Canada, the United Kingdom or any other geographic area where
such Competitive Business is being conducted at the Date of Termination or (b)
recruit or otherwise seek to induce any employees of the Company or any of its
subsidiaries to terminate their employment or violate any agreement with or duty
to the Company or any of its subsidiaries. It is understood and agreed that, for
the purposes of the foregoing provisions of this Section 8, (i) no business,
venture or activity shall be deemed to be a Competitive Business unless not less
than five percent of the Company's consolidated gross sales or operating income
is derived from, or not less than five

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percent of the Company's consolidated assets are devoted to, such business,
venture or activity; and (ii) no business, venture or activity conducted by any
entity by which the Executive is employed or in which the Executive is
interested or with which the Executive is connected or associated shall be
deemed to be a Competitive Business unless it is one from which five percent or
more of such entity's consolidated gross sales or operating income is derived,
or to which five percent or more of such entity's consolidated assets are
devoted; provided, however, that if the actual gross sales or operating income
or assets of such entity derived from or devoted to such business, venture or
activity is equal to or in excess of 10% of the most nearly comparable figure
for the Company, such business, venture or activity of such entity shall be
deemed to be a Competitive Business. Further, ownership of not more than five
percent of the voting stock of any publicly held corporation shall not, of
itself, constitute a violation of this Section 8.

     9. Enforcement of Covenants. The Executive acknowledges that the Executive
has carefully read and considered all the terms and conditions of this
Agreement, including without limitation the restraints imposed upon the
Executive pursuant to Sections 7 and 8 hereof. The Executive agrees that said
restraints are necessary for the reasonable and proper protection of the Company
and its Affiliates and that the restraints are reasonable as to the definition
of Competitive Business and length of time. The Executive further acknowledges
that, were the Executive to breach any of the covenants or agreements contained
in Sections 7 or 8 hereof, the damage to the Company could be irreparable. The
Executive therefore agrees that the Company, in addition to any other remedies
available to it, shall be entitled to preliminary and permanent injunctive
relief against any breach or threatened breach by the Executive of any of said
covenants or agreements. The parties further agree that in the event that any
provision of Section 7 or 8 hereof shall be determined by any Court of competent
jurisdiction to be unenforceable by reason of its being extended over too great
a time, too large a geographic area or too great a range of activities, such
provision shall be deemed to be modified to permit its enforcement to the
maximum extent permitted by law.

     10. Conflicting Agreements. The Executive hereby represents and warrants
that the execution of this Agreement and the performance of the Executive's
obligations hereunder will not breach or be in conflict with any other agreement
to which or by which the Executive is a party or is bound and that the Executive
is not now subject to any covenants against competition or similar covenants
that would affect the performance of the Executive's obligations hereunder. The
Executive will not disclose to or use on behalf of the Company or any of its
Affiliates any proprietary information of a third party without such party's
consent.

     11. Definitions. Terms defined elsewhere in this Agreement are used herein
as so defined. In addition, the following terms shall have the following
meanings:

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<PAGE>
 
          11.1. Affiliates. "Affiliates" means all persons and entities directly
or indirectly controlling, controlled by or under common control with the
Company.

          11.2. Cause. The following events or conditions shall constitute
"Cause" for termination: (i) the willful failure by the Executive to
substantially perform the Executive's duties to the Company (other than any such
failure resulting from the Executive's incapacity due to physical or mental
illness), including the Executive's obligations under this Agreement, or (ii) a
willful and material breach by the Executive of Section 7.1, 7.3 or 8 or (iii) a
conviction for fraud, embezzlement or other act of dishonesty by the Executive
that causes material injury to the Company or any of its Affiliates or (iv)
conviction of, or plea of nolo contendere to, any felony involving dishonesty or
moral turpitude.

          For purposes of this Section 11.2, no act or failure to act on the
Executive's part shall be deemed "willful" unless done, or omitted to be done,
by the Executive not in good faith and without reasonable belief that the
actions or omissions were in the best interest of the Company. Notwithstanding
and with respect to clause (i) only in the immediately preceding paragraph, the
Executive shall not be deemed terminated for Cause unless and until there shall
have been delivered to the Executive a copy of a letter from the Chairman (after
reasonable notice to the Executive and an opportunity for the Executive,
together with the Executive's counsel, to be heard by the Chairman and after the
Executive has been provided with a period of not less than 30 days within which
to correct the situation) finding that in the opinion of the Chairman the
Executive engaged in the conduct set forth in such clause (i) and specifying the
particulars in reasonable detail.

          11.3. Confidential Information. "Confidential Information" means any
and all information of the Company and its Affiliates that is not generally
known by others with whom they compete or do business, or with whom they plan to
compete or do business and any and all information the disclosure of which would
otherwise be adverse to the interests of the Company or any of its Affiliates.
Confidential Information includes without limitation such information relating
to (i) the services or products sold or offered by the Company or any of its
Affiliates, (ii) the costs, sources of supply, financial performance and
strategic plans of the Company and its Affiliates, (iii) the identity and
special needs of the customers of the Company and its Affiliates and (iv) the
people and organizations with whom the Company and its Affiliates have business
relationships and those relationships. Confidential Information also includes

                                      -13-
<PAGE>
 
comparable information that the Company or any of its Affiliates have received
belonging to others or which was received by the Company or any of its
Affiliates with any understanding that it would not be disclosed.

          11.4. ERISA. "ERISA" means the federal Employee Retirement Income
Security Act of 1974 or any successor statute, and the rules and regulations
thereunder, and in the case of any referenced section thereof any successor
section thereto, collectively and as from time to time amended and in effect.

          11.5. Intellectual Property. "Intellectual Property" means inventions,
discoveries, developments, methods, processes, compositions, works, concepts and
ideas (whether or not patentable or copyrightable or constituting trade secrets)
conceived, made, created, developed or reduced to practice by the Executive
(whether alone or with others, whether or not during normal business hours or on
or off Company premises) during the Executive's employment that relate to either
the business of the Company or any of its Affiliates or any prospective activity
of the Company or any of its Affiliates.

          11.6. Person. "Person" means an individual, a corporation, an
association, a partnership, a limited liability company, an estate, a trust and
any other entity or organization.

12. Withholding. All payments made by the Company under this Agreement shall be
reduced by any tax or other amounts required to be withheld by the Company under
applicable law.

13.  Miscellaneous.

          13.1.  Assignment.  Neither the Company nor the Executive may make any
assignment of this Agreement or any interest herein (provided, however, that
nothing contained herein shall be construed to place any limitation or
restriction on the transfer of the Common Stock in addition to any restrictions
set forth in any agreement applicable to such shares), by operation of law or
otherwise, without the prior written consent of the other; provided, however,
that the Company may assign its rights and obligations under this Agreement
without the consent of the Executive in the event that the Company shall
hereafter effect a reorganization, consolidate with, or merge into, any other
Person or transfer all or substantially all of its properties or assets to any
other Person, in which event such other Person shall be deemed the "Company"
hereunder for all purposes. The Company will require any successor (whether
direct or

                                      -14-
<PAGE>
 
indirect, by purchase, merger, consolidation or otherwise) to all or
substantially all of the business or assets of the Company to expressly assume
and agree to perform this Agreement in the same manner and to the same extent
that the Company would be required to perform if the succession had not taken
place. This Agreement shall inure to the benefit of and be binding upon the
Company and the Executive, and their respective successors, executors,
administrators, heirs and permitted assigns.

          13.2. Severability. If any portion or provision of this Agreement
shall to any extent be declared illegal or unenforceable by a court of competent
jurisdiction, then the application of such provision in such circumstances shall
be deemed modified to permit its enforcement to the maximum extent permitted by
law, and both the application of such portion or provision in circumstances
other than those as to which it is so declared illegal or unenforceable and the
remainder of this Agreement shall not be affected thereby, and each portion and
provision of this Agreement shall be valid and enforceable to the fullest extent
permitted by law.

          13.3. Waiver; Amendment. No waiver of any provision hereof shall be
effective unless made in writing and signed by the waiving party. The failure of
either party to require the performance of any term or obligation of this
Agreement, or the waiver by either party of any breach of this Agreement, shall
not prevent any subsequent enforcement of such term or obligation or be deemed a
waiver of any subsequent breach. This Agreement may be amended or modified only
by a written instrument signed by the Executive and the Company.

          13.4. Notices. Any and all notices, requests, demands and other
communications provided for by this Agreement shall be in writing and shall be
effective when delivered in person or two business days after being deposited in
the United States mail, postage prepaid, registered or certified, and addressed
(a) in the case of the Executive, to Ronald G. Eidell at Metromail Corporation,
360 East 22nd Street, Lombard, Illinois 60148 or, (b) in the case of the
Company, at its principal place of business and to the attention of Board of
Directors; or to such other address as either party may specify by notice to the
other.

          13.5. Entire Agreement. This Agreement constitutes the entire
agreement between the parties with respect to the terms and conditions of the
Executive's employment and, except as otherwise provided herein, supersedes all
prior communications, agreements and understandings, written or oral, with the
Company with respect to the terms and conditions of the Executive's employment.

                                      -15-
<PAGE>
 
          13.6. Headings. The headings and captions in this Agreement are for
convenience only and in no way define or describe the scope or content of any
provision of this Agreement.

          13.7. Counterparts. This Agreement may be executed in any number of
counterparts, each of which shall be an original and all of which together shall
constitute one and the same instrument.

          13.8. Governing Law. This Agreement shall be governed by and construed
in accordance with the domestic substantive laws of the State of Illinois
without giving effect to any choice or conflict of laws provision or rule that
would cause the application of the domestic substantive laws of any other
jurisdiction.

          13.9. Consent to Jurisdiction. Each of the Company and the Executive,
by its or the Executive's execution hereof, (i) hereby irrevocably submits to
the exclusive jurisdiction of the state courts of the State of Illinois for the
purpose of any claim or action arising out of or based upon this Agreement or
relating to the subject matter hereof, (ii) hereby waives, to the extent not
prohibited by applicable law, and agrees not to assert by way of motion, as a
defense or otherwise, in any such claim or action, any claim that it is not
subject personally to the jurisdiction of the above-named courts, that its
property is exempt or immune from attachment or execution, that any such
proceeding brought in the above-named courts is improper, or that this Agreement
or the subject matter hereof may not be enforced in or by such court, and (iii)
hereby agrees not to commence any claim or action arising out of or based upon
this Agreement or relating to the subject matter hereof other than before the
above-named courts or any applicable governmental agency nor to make any motion
or take any other action seeking or intending to cause the transfer or removal
of any such claim or action to any court other than the above-named courts
whether on the grounds of inconvenient forum or otherwise. Each of the Company
and the Executive hereby consents to service of process in any such proceeding
in any manner permitted by Illinois law, and agrees that service of process by
registered or certified mail, return receipt requested, at its address specified
pursuant to Section 13.4 hereof is reasonably calculated to give actual notice.

                                      -16-
<PAGE>
 
     IN WITNESS WHEREOF, this Agreement has been executed by the Company, by its
duly authorized representative, and by the Executive, as of the date first above
written.

THE COMPANY:                  METROMAIL CORPORATION

                              By /s/ Monica M. Fohrman
                                 -----------------------------------------------
                                     Name: Monica M. Fohrman
                                     Title: Assistant Secretary


THE EXECUTIVE:                   /s/ Ronald G. Eidell
                                 -----------------------------------------------
                                     Ronald G. Eidell


                                      -17-