REVHOLDINGS LLC AND SUBSIDIARIES

Exhibit31.1

CERTIFICATIONS

I, Ronald O.Perelman, certify that:

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|  | 1.  | I have reviewed thisquarterly report on Form 10-Q (the‘‘Report’’) of REV Holdings LLC (the‘‘Registrant’’); |

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|  | 2.  | Basedon my knowledge, this Report does not contain any untrue statement of amaterial fact or omit to state a material fact necessary to make thestatements made, in light of the circumstances under which suchstatements were made, not misleading with respect to the period coveredby this Report; |

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|  | 3.  | Based on my knowledge, thefinancial statements, and other financial information included in thisReport, fairly present in all material respects the financialcondition, results of operations and cash flows of the Registrant asof, and for, the periods presented in thisReport; |

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|  | 4.  | The Registrant's othercertifying officer and I are responsible for establishing andmaintaining disclosure controls and procedures (as defined in ExchangeAct Rules 13a-15(e) and 15d-15(e)) [As the Registrant is not an‘‘accelerated filer,’’ this language isintentionally omitted pursuant to the Commission’s transitionrules in SEC Release Nos. 33-8238 and 34-47986, as modified by SECRelease Nos. 33-8545 and 34-51293] for the Registrant andhave: |

(a) Designed such disclosure controls andprocedures, or caused such disclosure controls and procedures to bedesigned under our supervision, to ensure that material informationrelating to the Registrant, including its consolidated subsidiaries, ismade known to us by others within those entities, particularly duringthe period in which this Report is being prepared;

(b)[Intentionally omitted];

(c) Evaluated theeffectiveness of the Registrant's disclosure controls andprocedures and presented in this Report our conclusions about theeffectiveness of the disclosure controls and procedures, as of the endof the period covered by this Report based on such evaluation;and

(d) Disclosed in this Report any change in theRegistrant's internal control over financial reporting thatoccurred during the Registrant's most recent fiscal quarter (theRegistrant's fourth fiscal quarter in the case of an annualreport) that has materially affected, or is reasonably likely tomaterially affect, the Registrant's internal control overfinancial reporting; and

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|  | 5.  | TheRegistrant's other certifying officer and I have disclosed, basedon our most recent evaluation of internal control over financialreporting, to the Registrant's auditors and the audit committeeof the Registrant's board of directors (or persons performing theequivalent functions): |

(a) All significant deficienciesand material weaknesses in the design or operation of internal controlover financial reporting which are reasonably likely to adverselyaffect the Registrant's ability to record, process, summarize andreport financial information; and

(b) Any fraud, whetheror not material, that involves management or other employees who have asignificant role in the Registrant's internal control overfinancial reporting.

Date: November 9,2006

/s/ Ronald O.Perelman                         RonaldO. PerelmanPresident and Chief ExecutiveOfficer

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