REV HOLDINGSLLC AND SUBSIDIARIES

Exhibit 31.1

CERTIFICATIONS

I, Ronald O. Perelman,certify that:

|          |                                                                                                        |
|----------|--------------------------------------------------------------------------------------------------------|
| 1.  | I have reviewed thisquarterly report on Form 10-Q (the "Report")of REV Holdings LLC (the"Registrant"); |

|          |                                                                                                                                                                                                                                                                                                       |
|----------|-------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|
| 2.  | Basedon my knowledge, this Report does not contain any untrue statement of amaterial fact or omit to state a material fact necessary to make thestatements made, in light of the circumstances under which suchstatements were made, not misleading with respect to the period coveredby this Report; |

|          |                                                                                                                                                                                                                                                                                     |
|----------|-------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|
| 3.  | Based on my knowledge,the financial statements, and other financial information included inthis Report, fairly present in all material respects the financialcondition, results of operations and cash flows of the Registrant asof, and for, the periods presented in this Report; |

|          |                                                                                                                                                                                                                          |
|----------|--------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|
| 4.  | The Registrant's other certifyingofficer and I are responsible for establishing and maintainingdisclosure controls and procedures (as defined in Exchange Act Rules13a-15(e) and 15d-15(e)) for the Registrant and have: |

|        |                                                                                                                                                                                                                                                                                                                                                                               |
|--------|-------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|
|   | (a) Designed such disclosure controls andprocedures, or caused such disclosure controls and procedures to bedesigned under our supervision, to ensure that material informationrelating to the Registrant, including its consolidated subsidiaries, ismade known to us by others within those entities, particularly duringthe period in which this Report is being prepared; |

|        |                                                                                                |
|--------|------------------------------------------------------------------------------------------------|
|   | (b) [Intentionally omitted perSEC's transition rules in SEC Release Nos. 33-8238 and34-47986]; |

|        |                                                                                                                                                                                                                                                                                     |
|--------|-------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|
|   | (c) Evaluated theeffectiveness of the Registrant's disclosure controls andprocedures and presented in this Report our conclusions about theeffectiveness of the disclosure controls and procedures, as of the endof the period covered by this Report based on such evaluation; and |

|        |                                                                                                                                                                                                                                                                                                                                                                                       |
|--------|---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|
|   | (d) Disclosed in this Report any change in theRegistrant's internal control over financial reporting thatoccurred during the Registrant's most recent fiscal quarter (theRegistrant's fourth fiscal quarter in the case of an annualreport) that has materially affected, or is reasonably likely tomaterially affect, the Registrant's internal control overfinancial reporting; and |

|          |                                                                                                                                                                                                                                                                                            |
|----------|--------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|
| 5.  | TheRegistrant's other certifying officer and I have disclosed, basedon our most recent evaluation of internal control over financialreporting, to the Registrant's auditors and the audit committeeof the Registrant's board of directors (or persons performing theequivalent functions): |

|        |                                                                                                                                                                                                                                                                           |
|--------|---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|
|   | (a) All significantdeficiencies and material weaknesses in the design or operation ofinternal control over financial reporting which are reasonably likelyto adversely affect the Registrant's ability to record, process,summarize and report financial information; and |

|        |                                                                                                                                                                              |
|--------|------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|
|   | (b) Any fraud, whether or not material, thatinvolves management or other employees who have a significant role inthe Registrant's internal control over financial reporting. |

Date: November 12, 2004

/s/Ronald O. PerelmanRonald O. Perelman President and ChiefExecutive Officer

----