REV HOLDINGSLLC AND SUBSIDIARIES

Exhibit 31.1

CERTIFICATIONS

I, Ronald O. Perelman,certify that:

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| 1.  | I have reviewed thisquarterly report on Form 10-Q (the "Report")of REV Holdings LLC (the"Registrant"); |

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| 2.  | Basedon my knowledge, this Report does not contain any untrue statement of amaterial fact or omit to state a material fact necessary to make thestatements made, in light of the circumstances under which suchstatements were made, not misleading with respect to the period coveredby this Report; |

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| 3.  | Based on my knowledge,the financial statements, and other financial information included inthis Report, fairly present in all material respects the financialcondition, results of operations and cash flows of the Registrant asof, and for, the periods presented in this Report; |

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| 4.  | The Registrant's other certifyingofficer and I are responsible for establishing and maintainingdisclosure controls and procedures (as defined in Exchange Act Rules13a-15(e) and 15d-15(e)) for the Registrant and have: |

(a) Designed such disclosure controls and procedures, orcaused such disclosure controls and procedures to be designed under oursupervision, to ensure that material information relating to theRegistrant, including its consolidated subsidiaries, is made known tous by others within those entities, particularly during the period inwhich this Report is being prepared;

(b)[Intentionally omitted per SEC's transition rules in SECRelease Nos. 33-8238 and 34-47986];

(c) Evaluatedthe effectiveness of the Registrant's disclosure controls andprocedures and presented in this Report our conclusions about theeffectiveness of the disclosure controls and procedures, as of the endof the period covered by this Report based on such evaluation; and

(d) Disclosed in this Report any change in theRegistrant's internal control over financial reporting thatoccurred during the Registrant's most recent fiscal quarter (theRegistrant's fourth fiscal quarter in the case of an annualreport) that has materially affected, or is reasonably likely tomaterially affect, the Registrant's internal control overfinancial reporting; and

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| 5.  | TheRegistrant's other certifying officer and I have disclosed, basedon our most recent evaluation of internal control over financialreporting, to the Registrant's auditors and the audit committeeof the Registrant's board of directors (or persons performing theequivalent functions): |

(a) All significantdeficiencies and material weaknesses in the design or operation ofinternal control over financial reporting which are reasonably likelyto adversely affect the Registrant's ability to record, process,summarize and report financial information; and

(b)Any fraud, whether or not material, that involves management or otheremployees who have a significant role in the Registrant'sinternal control over financial reporting.

Date: August16, 2004

/s/ Ronald O.Perelman     Ronald O.Perelman     President and Chief ExecutiveOfficer

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