Linking the Economy and Environment of Florida Keys/Florida Bay

November 1996

Vernon R. Leeworthy

and

Peter C. Wiley

Strategic Environmental Assessments Division

Office of Ocean Resources Conservation and Assessment

National Ocean Service

National Oceanic and Atmospheric Administration

U.S. Department of Commerce

VISITOR PROFILES:

FLORIDA KEYS/KEY WEST

Monroe County Tourist Development Council
Linking the Economy and Environment of Florida Keys/Florida Bay

VISITOR PROFILES:

FLORIDA KEYS/KEY WEST

NOAA/NOS

- Office of Ocean Resources 

Conservation and Assessment/ 

Strategic Environmental 

Assessments Division

- Office of Ocean and Coastal 

Resource Management/ 

Sanctuaries and Reserves 

Division/Florida Keys National 

Marine Sanctuary

The Nature 

Conservancy/

Florida Keys Initiative

The Monroe County 

Tourist 

Development Council

Funding Partners

Working Partners

Linking the Economy and Environment of 

Florida Keys/Florida Bay

•

•

•

• 

• 

ORCA/SEA Division

•

Bicentennial Volunteers, 

Inc. 

• 

• 

U.S. Forest Service

Interagency agreement with 

NOAA to conduct tourist 

survey and do analyses on 

economic values (market and 

non-market)

Cooperative agreement with 

University of Georgias, 

Environmental Resource 

Assessment Group

•

•

•

U of GA Environmental 

Resource Assessment Group

Conducts joint economic 

analyses (market economic 

values)

Manages tourist survey effort

- data collection

- database construction

Cooperative agreement with 

Bicentennial Volunteers, Inc. 

(BVI)

Conducts all on-site

tourist interviews

Project leadership

Develop survey sample designs

Provide quality analysis/quality

control of survey data

Provide economic analysis

Produce reports
Table of Contents

Acknowledgments i

Foreword iv

Preface v

List of Tables vii

List of Figures viii

List of Appendix Tables ix

Chapter 1. Sampling Methodologies and Estimation Methods 1

Chapter 2. Profiles of Users by Season 6

Number of Person-Trips (visits) and Person-days 6

Regional Visitation 10

Activity Participation: By Region and Season 12

Activity Participation: Within Region Participation Rates 14

Days and Hours in Selected Activities 15

Visitation to the Dry Tortugas 16

Origin of Visitors 17

Number of Annual Visits and Length of Stay 20

Demographic Profiles 24

Expenditures 25

Special Issue Questions 29

Chapter 3. Profiles of Users By Mode of Access 32

Regional Visitation 32

Activity Participation: By Region, Season and Mode of Access 33

Origin of Visitors 34

Number of Annual Visits and Length of Stay 38

Demographic Profiles 40

Expenditures 42

Special Issue Questions 44

Chapter 4. Profiles of Foreign Visitors 45

Number of Visitors and Mode of Access 45

Regional Visitation 46

Activity Participation: By Region and Season 47

Activity Participation: Within Region Participation Rates 49

Number of Annual Visits and Length of Stay 50

Demographic Profiles 53

Expenditures 54

Special Issue Questions 55

References 56

Appendix Tables 57
i

Acknowledgments

A project of this magnitude requires a special set of acknowledgments. Even though we cannot name

everyone that has aided the effort, we feel it especially important to acknowledge all those that helped fund,

organize, design and implement the project. This project was a community based effort and demonstrates

what can be accomplished when government, business and private non-profit interests work together.

Funding Partners. A special thank you goes to W. Stanley Wilson, Assistant Administrator of the National

Oceanic and Atmospheric Administration’s, National Ocean Service (NOS) for creating the NOS Partnership

Program which provided the majority of funding. We would also like to thank Charles N. (Bud) Ehler, Director

of NOS’s Office of Ocean Resources Conservation and Assessments (ORCA) and Dan Basta, Chief of

ORCA’s Strategic Environmental Assessments Division for supporting the project by donating our time and all

the logistical office support. Jeff Benoit, Director of NOS’s Office of Ocean and Coastal Resources Management and Billy Causey, Superintendent of the Florida Keys National Marine Sanctuary (FKNMS) provided

important logistical support. Ben Haskell of the FKNMS served as the agency’s project coordinator and did a

great job ensuring that staff, volunteers and office support were always there when we needed them. Joy

Tagenhurst of the FKNMS did a great job of providing us with volunteers, for putting out traffic signs, and

counting cruise ship passengers. Paul Moen, Manager of the FKNMS Key Largo Office, provided invaluable

support in lending support to our survey interviewers, providing transportation and staff for the highway

survey, and support for storing the traffic signs and other project materials. This was an enormous contribution without which this project could not have been conducted. Patti Hartsing of the FKNMS provided invaluable support to our Bicentennial Volunteers. The kind and helpful manner in which she lent support is deeply

appreciated. Alyson Simmons and Kelly Everman, Community Outreach personnel of the FKNMS, provided

important help in the early project stages and helped make the Bicentennial Volunteers feel welcomed.

A very special thank you goes to The Nature Conservancy (TNC), Florida Keys Initiative for not only direct

funding support but also for the initial suggestion to NOAA for creating the NOS Partnership Program. We

thank Director, Mark Robertson for not only funding support but the continued support of his staff. We would

especially like to thank Terry Sullivan and Paul Dye for all their help. Paul Dye served as TNC’s project

coordinator and has and continues to provide the overall vision of what this project is about. Reminding us

that the keys to environmental stewardship and achieving sustainability require good working relationships

with local businesses and that we must deliver a product that they can understand and use to foster these

goals. Sometimes we have gotten lost in the details of implementing the project and following good science.

Paul has always been there to remind us that good science is important but if no one uses the results our

efforts will have been wasted. So, we would like to extend a special thanks to Paul for his continued guidance, insight and vision.

This project would simply not have been possible without the support of Monroe County’s Tourist Development Council (TDC). We thank Mayor Shirley Freeman and the Monroe County Board of County Commissioners for their support. We would also like to thank Michael Ingram and all the members of the TDC for

their support. A special thanks to Tim Greene, Chairman of the TDC’s Research Committee, for his early

support and suggestions through the project design phase. A very special thank you goes to Bonnie Stanfill

of the TDC for getting local businesses to provide free meeting rooms, housing for the Bicentennial Volunteers during training, and organizing the sweepstakes/lottery to help with our mailback surveys. We would

also like to thank Andy Newman of Newman Associates for help with public relations and with designing

project brochures to inform visitors of the chance to win a free vacation if they participated in the mailback

portion of our survey. Without a doubt the most important contributor to this project was Linda MacMinn of

the TDC’s Market Research Department. Linda’s contributions are too numerous to list. She was unofficially

the project’s co-leader. There simply was not any aspect of this project where Linda did not make an enormous contribution. This project would simply not have been a success without Linda’s hard work and leadership.

Working Partners. Even though we called our partners above funding partners it is true that they were also

working partners. But here we would like to especially acknowledge a long and special working relationship

without which this project would not have been possible. Ken Cordell, Chief of the U.S. Forest Service,
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Southern Forest Research Station, Outdoor Recreation and Wilderness Assessments Group, and I have

been working together for about ten years. Ken originally created the Public Area Recreation Visitors Survey

(PARVS) which now is known as CUSTOMER. PARVS and CUSTOMER have involved almost every state

and federal agency and many local agencies that manage outdoor recreation resources or areas. Ken

created the existing institution for data collection and analysis on which this project is based. So a special

thanks to Ken and we hope to continue our working relationship which we feel has been a tremendous value

to the Nation. We would also like to thank John Bergstrom of the University of Georgia’s, Environmental

Assessment Group and Department of Applied and Agricultural Economics. John’s group was responsible for

the visitor survey data collection. A very special thanks goes to Jeff Teasley who served as the projects

survey coordinator. Jeff did an outstanding job. This was one of the largest most complicated surveys to

ever be conducted and Jeff did an outstanding job from questionnaire development to data base delivery.

Every step of the way Jeff was the ultimate professional.

In my mind, the most important contribution to this project was that of the Bicentennial Volunteers, Inc. (BVI).

This group is made up primarily of retired workers and spouses from the Tennessee Valley Authority. This

group volunteers their time to many public projects. Over twenty volunteers participated in this project.

These people are very dear to us and we believe they have changed the perception of survey research. Most

people have viewed survey research as a necessary evil of gaining important information. But with the

Bicentennial Volunteers survey research becomes a marketing tool. We believe most if not all of the 20 or so

thousand visitors that came into contact with the volunteers on their stay in the Florida Keys/Key West came

away with a positive attitude about the area. We feel that Bicentennial Volunteers were ambassadors for the

Florida Keys/Key West. So we would like to especially acknowledge the contribution of the Bicentennial

Volunteers. Volunteers that participated were U.G. and Frances Wilson, Robert and Betty Shirley, Elaine

Thomas, Robert and Jean Risner, Glenn and Delores Tankersley, J.W. and Bobbie Thomasson, George and

Maxine Haynes, Donald and Peggy Ruchotzke, James and Ruby Snider, Dave and Pat Holton, and Robert

and Marjorie Harris. Although each one of these volunteers were special, we want to extend a special thanks

to Dave Holton for stepping in during the summer survey to serve as the volunteer coordinator and to U.G.

and Frances Wilson for coordinating the winter survey effort. We would also like to thank Helen Gray at BVI

headquarters for all her help in recruiting volunteers.

The survey of auto visitors could not have been conducted without the professional help of the Florida

Highway Patrol, the Monroe County Sheriff’s Department, and the Florida Marine Patrol. Lt. Russ Bass

advised us early in the project on survey site selection. Lt. Bass also coordinated the entire effort by off-duty

officers. Lt. Hank Arnold of the Monroe County Sheriff’s Department helped coordinate efforts for the summer

survey. We would like to thank all the officers that participated for a very professional job.

Other Major Contributors

The Florida Department of Transportation was very helpful and supportive throughout the survey. Patty De

Moranville originally helped us select safe survey sites off U.S. 1. Robert Rulison of the Marathon Office

provided us with traffic signs and cones to aid the auto survey. Joe Ivey provided important advice through

the permitting process. Gus Pego and Jean Cann in the Miami Office helped us through the permitting

process. We would also like to thank Rolando Jiminez for providing us with the traffic count data that was

critical in estimating the number of auto visitors.

Art Skelly, Director of Airports and the Manager of Key West Airport, was extremely helpful as was Jim

Shimkus, Manager of the Marathon Airport. Art and Jim gave us permission to interview at the airports and

arranged for us to coordinate with the airlines. They both went out their way to help the Bicentennial Volunteers and even provided parking at the airports for the volunteers. Mr. Skelly also provided us with the airport

visitor counts critical to our visitor estimation. Charles Hamlin, Director of the Key West Port and Transit

Authority helped us with permissions to conduct interviews at the cruise ship docks and provided us with

cruise ship passenger counts. Richard Steadman of Maritime Services and Richard Wells of Caribe Nautical

Services, Inc. granted us permission to conduct our survey of cruise ship passengers. Their help and cooperation were critical to our success in interviewing cruise ship passengers.

We would also like to extend a special thanks to Jim McCarthy of Thom Thumb Stores in Miami and to the

Manager of the Key Largo Thom Thumb, Jose, for letting us use the parking lot for our auto visitor survey.
iii

And, we would like to express our appreciation to the Principal of the Key Largo Elementary School, Ms.

Francis McCormick and Office Manager, Christine Latronico, for working with us in designing our auto survey

to have minimum impact on school traffic and letting us use the schools parking lot during the summer.

A very special contribution was made by owners and managers of several campgrounds and hotels throughout the Florida Keys/Key West. Several campground owners provided free campsites to our volunteers and

several hotels provided free rooms to the volunteers while they were training in Marathon. We would like to

thank Owner John Knorr and Manager, Marsha Graham, of Sunshine Key RV Resort and Marina, Ivan Ward

of Knights Key Park, Therese Anello of Jolly Roger Travel Park, Catherine Good of Bluewater Key RV Resort

and George Eager of Calusa Camp Resort. George Eager’s contribution was the greatest. He provided our

volunteers with three free campsites during both the summer and winter seasons. But Mr. Eager’s contribution did not stop there. Mr. Eager also made a special effort in making our volunteers feel welcomed in the

Keys by inviting them to participate in the resort’s parties and celebrations. So a very special thank you to Mr.

George Eager.

Local businesses also made an enormous contribution in providing for free the prizes in the sweepstakes with

the chance to win a free vacation in the Florida Keys/Key West. We would like to acknowledge the contributions of American Airlines and American Eagle, Avis, Southernmost Motel, Pelican Cove Resort, Cheeca

Lodge, Howard Johnson Resort, Econo Lodge Resort, William Anthony House, Quality Inn Resort, La Mer

Hotel, Schooner Liberty, HMS Looe, Sebago Catamaran, Lady Cyana Divers, Caribbean Watersports, Key

Largo Princess Glassbottom Boat, Jammers Restaurant, Lazy Days Restaurant, Captain Bob’s Restaurant

and Coconut’s Restaurant.

As mentioned above, many hotels provided us with free meeting places during project design and provided

free rooms to our volunteers both during the summer and winter interviewer training sessions. This was an

enormous contribution. Special thanks goes to Marina Del Mar, Banana Bay Resort & Marina, Sombrero

Resort & Lighthouse Marina, Hawk’s Cay Resort & Marina, Faro Blanco Marine Resort, the Key Largo

Sheraton, and the Key West Hilton.

We would like to thank the owners and managers of the over 150 businesses in the Florida Keys/Key West

that gave us permission to interview their customers and provided a warm welcome to the Bicentennial

Volunteers. Here we would also like to note the special contributions made by various members of the

community in helping us design our sample of survey sites and working with us to gain support among the

community for the project. We would like to thank Ginna Drake of the Key Largo Chamber of Commerce,

Rachel Lockhart of the Islamorada Chamber of Commerce, Ray Kitchener of the Greater Marathon Chamber

of Commerce, Carol Fisher of the Lower Keys Chamber of Commerce and Virginia Panico of the Key West

Chamber of Commerce. We would also like to thank the several charter boat captains and backcountry and

flats fishing guides for help in selecting appropriate survey sites. We would like to thank Captain Bill Wickers.

Captain Mike Collins, Captain Tina Brown and Captain Gary Ellis. For dive shops, we would like to extend a

very special thanks to Joe Rudzic of Southpoint Divers in Key West and to Captain Spencer Slate of the

Atlantis Dive Shop in Key Largo and the Chairman of the Keys Association of Dive Operators (KADO).

Spencer Slate’s contribution went beyond just helping us choose a sample of dive shops. Spencer was one

of the original organizers of an effort to conduct a visitor survey. Early on Spencer struck a bargain with us

that he would do anything it took to get the survey going if we could figure out a way to get it done. Spencer

being a Conch was naturally a bit skeptical of federal involvement. At each of our meetings Spencer would

always say here’s Bob he is from the federal government and he is here to help. I hope we earned Spencer’s

trust and delivered the product he so tirelessly helped us achieve.

I would like to thank Ken Vrana of the Michigan State University’s Center for Underwater Resources Management and Ed Mahoney of Michigan State University’s Department of Parks and Recreation for their early

assistance with project support. Ken and Ed committed a lot of time reviewing and advising us on sample

design, survey methodologies, planning for future analyses and for ultimately how the information will be

used. Ken and Ed volunteered all their time and effort and it is deeply appreciated.

And finally, I would like to thank Pam Rubin, the Strategic and Environmental Assessments Division editor, for

providing many helpful suggestions and making the report more readable. Of course any errors in substance

or content of the report are solely the responsibility of the authors.
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Foreword

The modern tourism-based economy of the Keys began with studies by the Federal Emergency Relief

Administration and a make-over of Key West in the 1930s. The traditional foundations of the Keys' economy

had collapsed, and after studying our options we turned to tourism for new opportunities. We owe our success to a combination of the natural assets of the Keys environment, the entrepreneurial energy of our

business community, and critical assistance from government. The study before you is the product of a new

partnership that mirrors these three contributors: environment, business, and government.

Tourism, like any business, changes over time. To ensure our continued success in today's highly competitive tourism market, above all we need to understand the changing interests and expectations of our customers.

The accompanying report provides information about who our visitors are, why they come here, how they

spend their time and money, and how well the Keys meets their expectations. In short, this is the information

we need to market the Keys most effectively and keep our customers satisfied.

The report also puts some facts and figures behind an important aspect of Keys tourism -- its dependence on

a healthy environment. Everyone who lives here or does business in the Keys understands this relationship

in principle. Balancing environmental protection with economic opportunity requires more than principle,

however; it requires making difficult decisions. How well we strike this balance will determine the future of the

Keys, and we owe it to ourselves to work from the best available information. Among other things, this study

shows we have a visitor base that appreciates our unique environment, and we can expect them to appreciate as well our efforts to protect it.

Michael Ingram

Chairman of the Board

Monroe County Tourist Development Council
v

Preface

This is the first report in a series that is being developed as part of the project entitled “Linking the Economy

and Environment of the Florida Keys/Florida Bay." The overall project objectives are to 1) estimate the

market and nonmarket economic values of recreation/tourism uses of the marine resources of the Florida

Keys/Florida Bay ecosystem; 2) provide a practical demonstration of how market and nonmarket economic

values of an ecosystem can be considered an integral component of the economy of a region when formulating sustainable development objectives and policies; and 3) foster cooperative management processes.

To achieve the above objectives it is necessary to develop information about the users of the marine resources, the way users interact with the resources (their recreation activities), the amount and pattern of

spending associated with their uses, and users' assessments of natural resources, facilities and services. It is

also important to develop the necessary tools to analyze the information in practical applications.

The project provided for the design and implementation of a survey of both residents and nonresidents of

Monroe County with respect to their recreational activities in the Florida Keys/Florida Bay Area, and analyses

of the data collected to provide the following:

• Estimation of the number of residents and visitors to the Florida Keys and Florida Bay by type of use,

along with estimation of the extent of use by geographic areas (Upper Keys, Middle Keys, Lower Keys,

Key West, and access to Florida Bay through Everglades National Park).

• Development from survey data of profiles of residents and visitors including age, race/ethnicity, sex,

income, education, place of residence, activity participation and spending in the local and regional

economy.

• Estimation of the economic contribution (sales, employment, output and income) of both resident and

visitor recreational uses of the Florida Keys and Florida Bay to the Monroe County economy and the

South Florida regional economy.

• Estimation of the net economic user value of marine resources in the Florida Keys and Florida Bay.

• Importance and satisfaction ratings with respect to natural resources, facilities, and services and an

assessment of the importance of water quality and abundance and diversity of sealife as attractions for

visitors to the area.

The project is being conducted through a unique partnership between federal and local agencies and a

private nonprofit organization. Two offices within the National Oceanic and Atmospheric Administration

(NOAA): The Office of Ocean Resources Conservation and Assessment, Strategic Environmental Assessments Division and the Office of Ocean and Coastal Resource Management, Sanctuaries and Reserve

Division, Florida Keys National Marine Sanctuary; The Nature Conservancy, Florida Keys Initiative (TNC);

and The Monroe County Tourist Development Council (TDC) have entered into a cooperative agreement.

These are the “funding partners."

The actual conduct of the project is done by the “working partners." NOAA’s Strategic Environmental Assessments Division is the lead working partner and has an interagency agreement with the U.S. Forest Service’s

Southern Forest Research Station, Outdoor Recreation and Wilderness Assessment Group to conduct the

survey of visitors to the Florida Keys and Florida Bay area, and to jointly conduct economic analyses of the

data. The U.S. Forest Service has a cooperative agreement with the University of Georgia’s Environmental

and Resource Assessment Group and the Department of Applied and Agricultural Economics Department to

conduct the visitor survey and to provide an economist to assist in estimating the economic contribution of

both resident and visitor uses of the Florida Keys and Florida Bay Area. The University of Georgia has a

cooperative agreement with Bicentennial Volunteers, Inc. to conduct all on-site interviews in the visitor

surveys. Florida State University’s Policy Sciences Program, Survey Research Center is conducting the

survey of residents of Monroe County.

This report provides the detailed profiles of visitors to the Florida Keys/Key West portion of the Florida Keys

and Florida Bay area. Future reports will provide similar information for visitors that accessed Florida Bay

through Everglades National Park and for residents of Monroe County, and will address all of the items listed
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above.

This report is intended for all people involved in planning, managing or providing natural resources, facilities

and services to visitors of the Florida Keys/Key West. A great deal of information is presented. There are 90

appendix tables that include an enormous amount of detail on visitors and their activities. The report should

serve as a handy reference and should be considered a statistical abstract of visitors to the Florida Keys/Key

West. Even though an enormous amount of information is presented here, the data bases from which this

report was generated are much richer in content. We encourage users to explore further this rich source of

information by making special requests or obtaining the data bases themselves. The data bases will be

available for public distribution in February 1997.

For more information or a copy of this report, contact:

Dr. Vernon R. Leeworthy

N/ORCA1 - NOAA

1305 East-West Hwy., 9th fl.

Silver Spring, MD 20910

ph. (301) 713-3000 ext. 138

fax (301)713-4384

e-mail bleeworthy@seamail.nos.noaa.gov
vii

Table Page

1.1 Number of Completed Questionnaires by Mode of Access and Season: Auto Air and Cruise Ship

 Samples ............................................................................................................................................ 3

1.2 Number of Completed Questionnaires by Region and Season: Customer Survey.......................... 3

2.1 Number of Person-trips (Visits) and Person-days by Mode of Access and Season ......................... 7

2.2 Regional Visitation by Season ........................................................................................................ 11

2.3 Activity Participation for All Keys by Season ................................................................................... 13

2.4 Top Rated Activity by Region and Season - Number of Participants. ............................................. 13

2.5 All Visitor Participation Rate Vs. Within Region Participation Rate: Upper Keys, June -

November 1995............................................................................................................................... 14

2.6 Top Rated Activity by Region and Season - Number of Days of Activity. ........................................ 15

2.7 Top Six Foreign Countries by Season ............................................................................................. 17

2.8 Top Five States by Season. ............................................................................................................ 18

2.9 Top Six Counties in Florida by Season . ......................................................................................... 18

2.10 Average Expenditures Per Person Per Day in Monroe County by Season .................................... 26

3.1 Regional Visitation Patterns by Mode of Access and Season........................................................ .32

3.2 Top Rated Activity by Mode and Season - Number of Participants ................................................. 33

3.3 Top Three Foreign Countries by Mode of Access and Season ....................................................... 35

3.4 Top Three States by Mode of Access and Season. ....................................................................... 36

3.5 Top Three Florida Counties of Residence by Mode of Access and Season. ................................. .37

3.6 Average Expenditures Per Person Per Day in Monroe County by Mode of Access and Season ... 43

4.1 Foreign Visitors by Mode of Access and Season ............................................................................ 45

4.2 Regional Visitation by Season: Foreign Visitors ............................................................................ 46

4.3 Activity Participation for All Keys by Season: Foreign Visitors ...................................................... .47

4.4 Top Rated Activity by Region Based on Participation Rate: Foreign Visitors ................................. 47

4.5 Average Expenditures Per Person Per Day in Monroe County by Season: Foreign Visitors ........ 54

List of Tables
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List of Figures

Figure Page

1.1 Linking the Economy and Environment of the Florida Keys/ Florida Bay......................................... 2

2.1 Average Length of Stay by Mode of Access and Season ................................................................ 8

2.2 Average Number of Visitors in Florida Keys Per Day ....................................................................... 8

2.3 The Florida Keys/ Key West. .......................................................................................................... 10

2.4 Participation in Water-based vs. Land-based Activities by Season ................................................ 12

2.5 Participation in Water-based Activities by Region and Season ...................................................... 14

2.6 Number of Visitors to the Dry Tortugas .......................................................................................... 16

2.7 Percent of Visitors That Went to the Dry Tortugas ......................................................................... 16

2.8 Relative Positions of the General Area Known as the Dry Tortugas and The Dry Tortugas

National Park .................................................................................................................................. 16

2.9 Foreign Vs. Domestic Visitors by Season ...................................................................................... 17

2.10 Census Regions of Primary Residence by Season........................................................................ 19

2.11 U.S. Bureau of the Census Regions and Divisions of the United States ....................................... 19

2.12 Annual Visits (Trips) to the Florida Keys ........................................................................................ 21

2.13 Annual Days in the Florida Keys by Season .................................................................................. 21

2.14 Length of Stay (# of Days) by Season............................................................................................ 22

2.15 Number of Nights in Florida Keys by Season................................................................................. 22

2.16 Average Number of Nights in Each Region.................................................................................... 23

2.17 Average Total Trip Expenditures Per Person by Season ............................................................... 27

2.18 Likelihood of Making a Return Trip to the Keys .............................................................................. 30

2.19 How Soon They Might Return ........................................................................................................ 30

3.1 Participation in Water-based Activities by Mode of Access and Season ........................................ 33

3.2 Foreign Visitors by Mode of Access and Season (Percent of All Visitors by Mode of Access). ..... 34

3.3 Census Regions of Primary Residence by Mode of Access: June - November 1995 ................... 35

3.4 Census Regions of Primary Residence by Mode of Access: December 1995 - May 1996 ........... 36

3.5 Average Annual Visits to the Florida Keys/ Key West by Mode of Access and Season ................ 38

3.6 Average Annual Number of Days to the Florida Keys/Key West by Mode of Access and Season 38

3.7 Average Length of Stay (# of Days) by Mode of Access and Season ............................................ 39

3.8 Average Number of Nights Spent in the Florida Keys/Key West by Mode of Access and Season 39

3.9 Average Total Trip Expenditures Per Person by Mode of Access: June - November 1995 ........... 42

3.10 Average Total Trip Expenditures Per Person by Mode of Access: December 1995 - May 1996 ... 43

4.1 Participation in Water-based Activities Vs. Land-based Activities by Season: Foreign Visitors .... 48

4.2 Participation in Water-based Activities by Region and Season: Foreign Visitors .......................... 49

4.3 Annual Visits (Trips) to the Florida Keys: Foreign Visitors ............................................................ 50

4.4 Annual Days in Keys by Season: Foreign Visitors ........................................................................ 50

4.5 Length of Stay (# of Days) by Season: Foreign Visitors................................................................. 51

4.6 Number of Nights in Florida Keys by Season: Foreign Visitor ...................................................... 51

4.7 Average Number of Nights in Each Region by Season: Foreign Visitors ...................................... 52

4.8 Average Total Trip Expenditures by Season: Foreign Visitors....................................................... 54
ix

List of Appendix Tables

Appendix Tables . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .57

Table A.2.1 Number of Person-trips (visits) by Mode of Access and Season . . . . . . . . . . . . .58

Table A.2.2 Average Length of Stay by Mode of Access and Season . . . . . . . . . . . . . . . . . . .58

Table A.2.3 Number of Person-days by Mode of Access and Season . . . . . . . . . . . . . . . . . . .59

Table A.2.4 Activity Participation in 41 Aggregate Activities By Season for All Keys . . . . . . . .60

Table A.2.5 Activity Participation in 41 Aggregate Activities Upper and Middle Keys:

June - November 1995 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .61

Table A.2.6 Activity Participation in 41 Aggregate Activities Lower Keys and Key West:

June - November 1995 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .62

Table A.2.7 Activity Participation in 41 Aggregate Acitivites Upper and Middle Keys:

December 1995 - May 1996 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .63

Table A.2.8 Activity Participation in 41 Aggregate Activities Lower Keys and Key West:

December 1995 - May 1996 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .64

Table A.2.9 Activity Participation in 41 Aggregate Activities Upper and Middle Keys:

June 1995 - May 1996 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .65

Table A.2.10 Activity Participation in 41 Aggregate Activities Lower Keys and Key West:

June 1995 - May 1996 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .66

Table A.2.11 Activity Participation in Detailed List of 68 Activities for All Keys:

June - November 1995 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .67

Table A.2.12 Activity Participation in Detailed List of 68 Activities for All Keys:

December 1995 - May 1996 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .68

Table A.2.13 Activity Participation in Detailed List of 68 Activities for All Keys

June 1995 - May 1996 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .69

Table A.2.14 Activity Participation in Detailed List of 68 Activities for Upper Keys:

June - November 1995 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .70

Table A.2.15 Activity Participation in Detailed List of 68 Activities for Upper Keys:

December 1995 - May 1996 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .71

Table A.2.16 Activity Participation in Detailed List of 68 Activities for Upper Keys:

June 1995 - May 1996 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .72

Table A.2.17 Activity Participation in Detailed List of 68 Activities for Middle Keys:

June - November 1995 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .73

Table A.2.18 Activity Participation in Detailed List of 68 Activities for Middle Keys:

December 1995 - May 1996 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .74

Table A.2.19 Activity Participation in Detailed List of 68 Activities for Middle Keys:

June 1995 - May 1996 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .75

Table A.2.20 Activity Participation in Detailed List of 68 Activities for Lower Keys:

June - November 1995 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .76

Table A.2.21 Activity Participation in Detailed List of 68 Activities for Lower Keys:

December 1995 - May 1996 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .77

Table A.2.22 Activity Participation in Detailed List of 68 Activities for Lower Keys:

June 1995 - May 1996 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .78

Table A.2.23 Activity Participation in Detailed List of 68 Activities for Key West:

June - November 1995 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .79

Table A.2.24 Activity Participation in Detailed List of 68 Activities for Key West:

December 1995 - May 1996 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .80

Table A.2.25 Activity Participation in Detailed List of 68 Activities for Key West:

June 1995 - May 1996 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .81

Table A.2.26 Within Region Participation Rates for 41 Aggregate Activities:

June - November 1995 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .82

Table A.2.27 Within Region Participation Rates for 41 Aggregate Activities:

December 1995 - May 1996 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .83
px

x

List of Appendix Tables

(continued)

Table A.2.28 Within Region Participation Rates for 41 Aggregate Activities:

June1995 - May 1996 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .84

Table A.2.29 Average Number of Days of Activity Per Trip by Region and Season . . . . . . . . .85

Table A.2.30 Average Number of Hours of Activity Per Trip by Region and Season . . . . . . . . .86

Table A.2.31 Total Number of Days of Activity by Region and Season (Thousands of Days) . .87

Table A.2.32 Total Annual Number of Days of Activity by Region (Thousands of Days) . . . . . .88

Table A.2.33 Country or Region of Primary Residence by Season . . . . . . . . . . . . . . . . . . . . . .89

Table A.2.34 Country of Primary Residence by Season . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .90

Table A.2.35 TDC Regions of Primary Residence by Season . . . . . . . . . . . . . . . . . . . . . . . . . .91

Table A.2.36 Census Regions and Divisions of Primary Residence by Season . . . . . . . . . . . .91

Table A.2.37 State of Primary Residence by Season . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .92

Table A.2.38 Number of Nights in Florida Keys by Region: June - November 1995 . . . . . . . . .93

Table A.2.39 Number of Nights in Florida Keys by Region: December 1995 - May 1996 . . . . .93

Table A.2.40 Demographic Profiles: Auto, Air and Cruise Ship Visitors by Season . . . . . . . . . .94

Table A.2.41 Demographic Profiles of CUSTOMER Sample -

Visitors of All Ages by Mode of Access and Season . . . . . . . . . . . . . . . . . . . . .95

Table A.2.42 Detailed Average Expenditures for Person Per Day in

Monroe County by Season . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .97

Table A.2.43 Detailed Average Trip Expenditures: June - November 1995 . . . . . . . . . . . . . . . .98

Table A.2.44 Detailed Average Trip Expenditures: December 1995 - May 1996 . . . . . . . . . . . .99

Table A.2.45 Detailed Average Trip Expenditures: June 1995 - May 1996 . . . . . . . . . . . . . . .100

Table A.2.46 Special Issue Questions by Season . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .101

Table A.3.1 Regional Visitation Patterns by Auto Visitors by Season. . . . . . . . . . . . . . . . .. . ..102

Table A.3.2 Regional Visitation Patterns by Air Visitors by Season . . . . . . . . . . . . . . .. . . . . ..103

Table A.3.3 Activity Participation in 41 Aggregate Activities by Mode of Access for

 All Keys: June - November 1995 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ..104

Table A.3.4 Activity Participation in 41 Aggregate Activities by Mode of Access for

 All Keys: December 1995 - May 1996 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .105

Table A.3.5 Activity Participation in 41 Aggregate Activities by Mode of Access for

 the Upper Keys: June - November 1995 . . . . . . . . . . . . . . . . . . . . . . . . . . . .106

Table A.3.6 Activity Participation in 41 Aggregate Activities by Mode of Access fo

 the Middle Keys: June - November 1995 . . . . . . . . . . . . . . . . . . . . . . . . . . .107

Table A.3.7 Activity Participation in 41 Aggregate Activities by Mode of Access for

 the Lower Keys: June - November 1995 . . . . . . . . . . . . . . . . . . . . . . . . . . . .108

Table A.3.8 Activity Participation in 41 Aggregate Activities by Mode of Access for

 Key West: June - November 1995 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .109

Table A.3.9 Activity Participation in 41 Aggregate Activities by Mode of Access for

 the Upper Keys: December 1995 - May 1996 . . . . . . . . . . . . . . . . . . . . . . . .110

Table A.3.10 Activity Participation in 41 Aggregate Activities by Mode of Access for

 Middle Keys: December 1995 - May 1996 . . . . . . . . . . . . . . . . . . . . . . . . . .111

Table A.3.11 Activity Participation in 41 Aggregate Activities by Mode of Access for

 the Lower Keys: December 1995 - May 1996 . . . . . . . . . . . . . . . . . . . . . . . .112

Table A.3.12 Activity Participation in 41 Aggregate Activities by Mode of Access for

 Key West: December 1995 - May 1996 . . . . . . . . . . . . . . . . . . . . . . . . . . . .113

Table A.3.13 Country of Primary Residence by Season: Auto Visitors . . . . . . . . . . . . . . . . . .114

Table A.3.14 Country of Primary Residence by Season: Air Visitors . . . . . . . . . . . . . . . . . . .115

Table A.3.15 Country of Primary Residence by Season: Cruise Ship Visitors . . . . . . . . . . . . .115

Table A.3.16 Census Regions and Divisions of Primary Residence by Season:

 Auto Visitors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .116

Table A.3.17 Census Regions and Divisions of Primary Residence by Season:

 Air Visitors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .117
xi

List of Appendix Tables

(continued)

Table A.3.18 Census Regions and Divisions of Primary Residence by Season:

 Cruise Ship Visitors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .118

Table A.3.19 State of Primary Residence by Season: Auto Visitors . . . . . . . . . . . . . . . . . . . .119

Table A.3.20 State of Primary Residence by Season: Air Visitors . . . . . . . . . . . . . . . . . . . . . .120

Table A.3.21 State of Primary Residence by Season: Cruise Ship Visitors . . . . . . . . . . . . . . .121

Table A.3.22 Annual Visits and Days in the Florida Keys by Mode of Access

 and Season . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .122

Table A.3.23 Length of Stay in the Florida Keys by Mode of Access and Season . . . . . . . . . .123

Table A.3.24 Number of Nights by Region, Season and Mode of Access . . . . . . . . . . . . . . . .124

Table A.3.25 Demographic Profiles of Auto, Air and Cruise Ship Visitors by

 Mode of Access: June - November 1995 . . . . . . . . . . . . . . . . . . . . . . . . . . .125

Table A.3.26 Demographic Profiles of Auto, Air and Cruise Ship Visitors by

 Mode of Access: December 1995 - May 1996 . . . . . . . . . . . . . . . . . . . . . . .127

Table A.3.27 Demographic Profiles of Auto, Air and Cruise Ship Visitors by

 Mode of Access: June 1995 - May 1996 . . . . . . . . . . . . . . . . . . . . . . . . . . . .129

Table A.3.28 Detailed Average Expenditures Per Person Per Day in Monroe

 County by Season: Auto Visitors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .131

Table A.3.29 Detailed Average Expenditures Per Person Per Day in Monroe

 County by Season: Air Visitors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .132

Table A.3.30 Detailed Average Expenditures Per Person Per Day in Monroe

 County by Season: Cruise Ship Visitors . . . . . . . . . . . . . . . . . . . . . . . . . . . .133

Table A.3.31 Detailed Average Trip Expenditures, June - November 1995:

 Auto Visitors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .134

Table A.3.32 Detailed Average Trip Expenditures Per Person, December 1995 -

 May 1996: Auto visitors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .135

Table A.3.33 Detailed Average Trip Expenditures Per Person, June - November 1995:

 Air Visitors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .136

Table A.3.34 Detailed Average Trip Expenditures Per Person, December 1995 -May 1996

 May 1996: Air Visitors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .137

Table A.3.35 Detailed Average Trip Expenditures Per Person, June - November 1995:

 Cruise ship Visitors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .138

Table A.3.36 Detailed Average Trip Expenditures Per Person, December 1995 -May 1996:

 Cruise Ship Visitors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .139

Table A.3.37 Special Issue Questions by Mode of Access and Season . . . . . . . . . . . . . . . . .140

Table A.4.1 Activity Participation in 41 Aggregated Activities by Season for All Keys:

 Foreign Visitors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .142

Table A.4.2 Activity Participation in 41 Aggregated Activities, Upper and Middle Keys,

 June - November 1995: Foreign Visitors . . . . . . . . . . . . . . . . . . . . . . . . . . . .143

Table A.4.3 Activity Participation in 41 Aggregated Activities, Lower Keys and Key West,

 June - November 1995: Foreign Visitors . . . . . . . . . . . . . . . . . . . . . . . . . . . .144

Table A.4.4 Activity Participation in 41 Aggregated Activities, Upper and Middle Keys,

 December 1995 - May 1996 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .145

Table A.4.5 Activity Participation in 41 Aggregated Activities, Lower Keys and Key West,

 December - May 1996: Foreign Visitors . . . . . . . . . . . . . . . . . . . . . . . . . . . .146

Table A.4.6 Within Region Participation Rates for 41 Aggregated Activities, June -

 November 1995: Foreign Visitors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .147

Table A.4.7 Within Region Participation Rates for 41 Aggregated Activities, December 1995 -

 May 1996: Foreign Visitors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .148

Table A.4.8 Demographic Profiles of Foreign Visitors—Auto, Air and Cruise Ship Survey

 by Season . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .149

Table A.4.9 Demographic Profiles of Foreign Visitors—CUSTOMER Survey—Visitors of

 All Ages by Mode of Access and Season . . . . . . . . . . . . . . . . . . . . . . . . . . .151
xxixixipi

xii

List of Appendix Tables

(continued)

Table A.4.10 Detailed Average Expenditures Per Person Per Day in Monroe County

 By Season: Foreign Visitors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .154

Table A.4.11 Detailed Average Trip Expenditures, June - November 1995: Foreign Visitors .155

Table A.4.12 Detailed Average Trip Expenditures, December 1995-

 May 1996: Foreign Visitors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .156

Table A.4.13 Detailed Average Trip Expenditures, June 1995 - May1996: Foreign Visitors . .157

Table A.4.14 Special Issue Questions by Season: Foreign Visitors . . . . . . . . . . . . . . . . . . . . .158
1

stratified by mode of access (e.g.,

Auto, Air and Cruise Ship). There

were three components of this

survey: the on-site survey, the

expenditure mailback survey, and

the satisfaction mailback survey.

Figure 1.1 shows the general

types of information obtained from

each of the three survey components.

The on-site survey was

conducted face-to-face with

visitors in parking lots off U.S. 1

(Auto survey), at the terminals in

the two commercial airports (Key

West and Marathon), and at the

cruise ship docks in Key West

(Truman Annex and Mallory

Square). An important feature of

this sample design is that it

allowed us to estimate the total

number of visitors to the Florida

Keys/Key West. The details of

this sample design and how total

visitation was estimated can be

found in Leeworthy, 1996.

Based on past research and

several public planning meetings it

was determined that samples

during two different seasons were

required. Visitors during JulyAugust 1995 and during JanuaryApril 1996 were surveyed. In this

report, the July-August 1995

sample was used to estimate all

measurements for the JuneNovember 1995 season, while the

January-April 1996 samples were

used for the December 1995 -

May 1996 season. Estimates from

these two six-month periods are

combined to provide either annual

totals or weighted annual averages. Table 1.1 shows the

number of completed interviews

for each component of the survey

by mode of access and season.

The distribution of completed

interviews by mode of access are

not equal to the distribution of the

estimated number of visitors by

mode of access and season. This

was true for two reasons. First,

there was not enough information

available to exactly stratify the

samples. No one had ever

estimated the total numbers of

visitors by mode of access.

Second, even if those estimates

were available, what was wanted

were reliable estimates of most

project measurements for visitors

by mode of access. Therefore, air

and cruise ship passengers were

over-sampled. Post-sample

weighting has been applied to the

data to adjust for over and undersampling by mode of access.

Again, the details of the sample

weighting methods are discussed

in Leeworthy, 1996.

The expenditure and satisfaction mailback surveys were

conducted by asking visitors who

participated in the on-site survey if

they would agree to participate in

a follow-up mailback survey.

Visitors were handed a

bookmarker brochure which

described a sweepstakes/lottery in

which they would have a chance

to win a vacation to the Florida

Keys/Key West, if they returned

completed mailback questionnaires. Returning both questionnaires would give them two

opportunities to win. For cruise

ship passengers, a shorter version

of the expenditure questionnaire

was designed since cruise ship

passengers were on relatively

short stays. Mailback response

rates were about average when

compared with past experience

with combination on-site/mailback

surveys. Response rates varied

from a low on the July-August

1995 expenditure mailback of 38

percent to a high of 53 percent for

the January-April 1996 satisfaction

mailback. The satisfaction

mailback had higher response

rates in both seasons. Response

rates were higher for both

mailbacks during the January-April

1996 season. Part of this is

probably attributable to the fact

that almost half the visitors during

the July-August 1995 season were

residents of Florida, while only

about 18 percent were from

 Chapter 1.

Sampling

Methodologies and

Estimation Methods

Survey Sampling Methods

The project involved multiple

objectives. Project objectives

were decided upon by the funding

partners and were based largely

on a community meeting held in

Key Largo in September 1993.

This meeting was organized by

Duncan Mathewson of the Center

for Shipwreck Research, and Ken

Vrana and Ed Mahoney from

Michigan State University’s Center

for Maritime and Underwater

Resources Management

(CMURM), at the request of

Spencer Slate, Chairman of the

Keys Association of Dive Operators (KADO). Although the original

focus of the meeting was a survey

of divers, a consensus called for a

study covering all recreation

activities in the Florida Keys/Key

West. Detailed estimates of

activity participation in 68 activities

are included in this report.

A relatively complicated

sample design was required to

achieve the project's multiple

objectives. No one sample of

visitors employing one survey

instrument (questionnaire) could

achieve all project objectives.

Figure 1.1 shows the sample

design employed and the objectives achieved with each sample

or subsample. Two separate

surveys of visitors (non-residents

of Monroe County that did at least

one recreation activity) were used:

the Auto, Air and Cruise Ship

Survey and the CUSTOMER

Survey.

Auto, Air and Cruise Ship

Survey. This survey was a

stratified random sample of all

recreating visitors to the Florida

Keys/Key West. The sample was
2p

2

with samples with very low response rates; however, the

probability of non-response bias

increases as response rates

decline. Significant differences

were found in response rates by

mode of access, age, race/

ethnicity, household income and

whether the visitor was from a

foreign country. However, there

were only a few questions in the

satisfaction mailback where there

were significantly different answers explained by any of these

factors. Household income was

important for many expenditure

items, as expected. It was conFlorida during the January-April

1996 season. The chance to win

a vacation to the Florida Keys/Key

West may not have been as much

of an incentive to Florida residents, especially South Florida

residents.

Because not all visitors

responded to the mailback surveys, analyses were conducted to

determine if samples might result

in non-response bias. Low

response rates alone are not

sufficient to determine the existence of non-response bias. One

may not have non-response bias

cluded that some non-response

bias was present, so adjustments

were made by weighting the

samples to be representative of

the on-site samples across all

these factors.

CUSTOMER Survey. This survey

was primarily designed to provide

information for estimating the

number of days and hours (intensity) of activity in each of the four

regions of the Florida Keys/Key

West. The Auto, Air and Cruise

Ship Survey was used to estimate

the number of visitors that did

each of 68 activities in each of the

Sample 1

Objectives

• 	Estimate the number of person-trips by 

	visitors to the Florida Keys, by activity and

	geographic area (Upper, Middle, Lower 

	Keys, and Key West)

• 	Develop profiles of visitors (age, race, sex,

	income, place of residence)

• 	Estimate spending by visitors in local and 

	regional economy and total contribution to the 

	economy in terms of sales, employment and 

	income

• 	Provide information on 

	importance/satisfaction attitudes and 

	perceptions about facilities and natural 

	resources

Survey of Auto, Air & Cruise Ship Passengers

Sample 2

Objectives

• 	Estimate intensity of use in terms of number 

	of days and number of hours for selected 

	activity groups (10 to 12 activity groups) by 

	geographic region

• 	Provide information for travel cost modeling 

	used to estimate net economic use values 

	for marine resources

CUSTOMER SURVEY

On-site

• 	Mode of travel

• 	Profile of visitors (age, race, sex, 

	income, place of residence)

• 	Activity participation by region

Expenditure Mailback

• 	Types of 

	accommodations 

	used

• 	Modes of 

	transportation 

	used

• 	Trip spending 

	profiles

On-site

• 	Number of days and hours by activity and 

	geographic area

• 	Trip itinerary

• 	Profiles of visiting group (age, race, sex, 

	education, income, household size)

Satisfaction Mailback

• 	Importance/ 

	satisfaction of 

	facilities and 

	natural resource 

	attributes

• 	Perceptions on 

	state of resources

• 	Environmental 

	concern index

Figure 1.1 Linking the Economy and Environment of the Florida Keys/Florida Bay
3

four regions; this survey added the

intensity of a selected set of the

68 activities. CUSTOMER collected days and hours of activity

for 39 of the 68 activities which are

organized for presentation in 12

major activity/activity groups. The

survey also provides detailed

demographic profiles on up to

eight people in a recreating party.

Whereas the demographics for the

Auto, Air and Cruise Ship Survey

was limited to visitors age 16 and

older, the CUSTOMER Survey

gathered information on visitors of

all ages.

The CUSTOMER Survey is

not a true stratified random

sample because little information

was available on the numbers of

different types of visitors by

activity or region. In designing this

sample, local knowledge was

relied upon to get representative

samples of visitors for each of the

activities in each of the regions.

The Chambers of Commerce in

the Florida Keys/Key West, The

Monroe County Tourist Development Council, the Keys Association of Dive Operators (KADO),

several charter boat fishing

captains and fishing guides, and

local, state and federal park

managers helped select over 200

survey sites throughout the Florida

Keys/Key West. Sites included

resorts, hotels and motels, campgrounds, marinas, parks, wildlife

and natural areas, dive shops and

snorkeling concessions, bridges

(and shorelines adjacent to

bridges), beaches, museums, and

historic areas. As with the Auto,

Air and Cruise Ship Survey the

survey was conducted face-toface; however, the CUSTOMER

Survey was considerably longer

and took from 5 to 30 minutes to

complete. Table 1.2 shows the

distribution by region and season

for the number of completed

interviews. The July-August 1995

sample contained demographic

Table 1.1.

July - August 1995

On-site

Satisfaction

Mailback

Expenditure

Mailback

922

198

168

30

214

1,334

On-site

Satisfaction

Mailback

Expenditure

Mode of Access Mailback

Auto (U.S. 1)

Air

	Key West

	Marathon

Cruise Ship

	Total

432

92

79

13

104

628

332

83

54

29

90

505

1,643

387

230

157

220

2,250

861

219

128

91

104

1,184

754

188

106

82

94

1,036

January - April 1996

Number of Completed Questionnaires By Mode of Access and Season: Auto Air and 

Cruise Ship Samples

363

562

472

384

1,781

20.38

31.56

26.50

21.56

100.00

Table 1.2. 	Number of Completed Questionnaires By Region and Season: Customer Survey

Upper Keys

Middle Keys

Lower Keys

Key West

	Total

July - August 1995 January - April 1996

24.24

28.55

19.90

27.31

100.00

681

802

559

767

2,809

1,044

1,364

1,031

1,151

4,590

Total
4p

4

information on over 5,900 visitors,

while the January-April 1996

survey contained demographic

information on over 7,900 visitors.

Because the CUSTOMER

Survey was not a true stratified

random sample, the sample had to

be weighted using the results of

the Auto, Air and Cruise Ship

Survey. An important difference

between the two surveys is that

the CUSTOMER Survey did not

include many visitors from the

cruise ships because of their

relatively short stays. Only one

cruise ship visitor was included in

the July-August 1995 sample and

only four in the January-April 1996

sample. Visitors who accessed

the Florida Keys/Key West by boat

(private boat) were included in the

CUSTOMER Survey. About one

percent of the July-August 1995

sample came by boat, while less

than one-half of one percent came

by boat during the January-April

1996 sampling period. The

CUSTOMER Survey is, however,

primarily restricted to Auto and Air

visitors. CUSTOMER samples

were weighted to reflect the

relative distribution of visitors by

the Auto and Air modes of access.

Estimation of the Number of

Visitors

As mentioned above, the

Auto, Air and Cruise Ship Survey

was designed to estimate the total

number of visitors to the Florida

Keys/Key West. This was done in

the auto survey by randomly

selecting vehicles heading north

on U.S. 1 at about the 105-mile

marker. Traffic signs were deployed on both sides of the

northbound lanes informing drivers

of the traffic survey. Two police

units with their emergency lights

on were placed on both sides of

the northbound lanes in order to

slow the traffic. One off-duty

police officer pointed at a vehicle

(vehicle chosen randomly) and

directed it to a parking lot. Traffic

cones were deployed to direct

drivers into the parking lot. During

the July-August 1995 sampling

period, the Key Largo Elementary

School parking lot and the Thom

Thumb Store at Taylor Drive and

U.S. 1 were used, while only the

Thom Thumb Store parking lot

was used during the January-April

1996 sampling period. Drivers

were greeted in the parking lots by

a member of the Bicentennial

Volunteers (police officers simply

controlled traffic and did not make

contact with the drivers). The

volunteer screened vehicles for

nonresidents of Monroe County

who did at least one recreation

activity in the Florida Keys/Key

West and were ending their visit.

Non-qualifying persons or persons

refusing to participate were quickly

guided back onto U.S. 1. The

occupants' status (recreating

visitors, non-recreating visitors,

Monroe County residents) was

recorded on a tally sheet; this was

used to estimate the proportion of

vehicles containing each type.

The on-site questionnaire provided

the information required to estimate the number of people per

vehicle. Other adjustments were

necessary to convert the proportion of vehicles containing recreating visitors before it could be

applied to the total traffic counts of

vehicles heading north on U.S. 1

from the Florida Department of

Transportation. The traffic counts

had to be adjusted for the proportion of eligible vehicles to be

selected by the officers. Commercial vehicles, tractor trailers,

school buses, or tour buses were

not pulled over. Traffic on U.S. 1

was sampled and the proportion of

eligible vehicles that would contain

recreating visitors was determined. The method of estimating

the number of visitors was to

estimate the total number of

vehicles that contained recreating

visitors and multiply this by the

average number of visitors per

vehicle.

For the airport surveys, the

Bicentennial Volunteers set up at

the terminals during selected days

and times and screened passengers using a tally sheet similar to

the auto survey. Again, passengers were screened for being nonresidents of Monroe County who

had participated in at least one

recreation activity on their current

visit. The proportion of visitors

identified as recreating visitors

was then multiplied by the number

of people boarding all airplanes

out of each airport (enplanement

data from the airport authority).

For the cruise ship survey, the

Bicentennial Volunteers set up on

the docks at Truman Annex and

Mallory Square and used similar

screening criteria as in the air and

auto surveys, except that all nonresidents of Monroe County were

assumed to have done some

recreation activity. In fact, all of

those interviewed did do at least

one of the activities on our list.

However, not everyone on the

ships disembarks in Key West.

Ships in both seasons were

sampled. Counts were made of

the number of people that got off

the ships and this was compared

with the reported number of

passengers. For ships that

anchored and ferried their passengers to Truman Annex, less than

100 percent of the passengers got

off the ships. A weighted proportion was used in deriving the

number of cruise-ship passengers.

Although this project was

designed for recreating visitors,

the information herein could also

be used to estimate the total

number of visitors to the Florida

Keys/Key West. In Chapter 2,

estimates of non-recreating

visitors are reported; however, the

rest of this report focuses solely

on recreating visitors.
5

How to Use this Report

Chapters 2, 3 and 4 contain

summaries of a great body of

information. Summaries of key

features of the data are presented

in each chapter and significant

differences are highlighted. By

significant differences, it is meant

that formal statistical tests have

been performed and the differences highlighted are statistically

different. The details of these

tests are not presented but are

available from the authors on

request. At the end of each

section of each chapter, a list of

appendix tables are presented

that include full details on the

information summarized in the

section. Users are guided to

these tables for much more detail

on the particular topic covered in

the section. There are a total of

89 appendix tables in this report.

The appendix tables serve as a

statistical abstract for visitors to

the Florida Keys/Key West and

should serve as a handy reference

tool.

Chapters 2, 3 and 4 plus the

appendix tables report an immense body of information.

However, the visitor data base will

support further views of this

information. Chapters 2, 3, and 4

attempt to communicate the many

dimensions of the information

available. In Chapter 2, the

seasonal dimensions of the

information are shown. In Chapter

3, the mode of access and seasonal dimensions of the data are

shown. In Chapter 4, the focus is

on foreign visitors. Chapter 4 is

intended as a model for future

requests for special views of the

information. For example, a

chapter on those that participated

in snorkeling or scuba diving could

have been developed to provide

detailed profiles of these visitors.

All the data and documentation

are available from the authors on

request. Development of specialized reports will also be considered.

Double-counting. It is important

to note that care must be taken in

interpreting many of the estimates

provided here with respect to

visitation by region and activity

participation. For example, it is

not appropriate to add the number

of visitors to the Upper Keys,

Middle Keys, Lower Keys, and

Key West to arrive at the total

number of visitors to the entire

Florida Keys/Key West. The

reason is that many visitors visit

more than one area of the Florida

Keys/Key West. Our definition of

visitation requires more than

visitor presence; it required that

they participated in at least one

recreation activity in the region.

Estimates for multiple region

visitation that eliminate doublecounting have been provided. So

the estimate of the number of

visitors that did recreation activities in the Upper and Middle Keys

will be less than simply adding the

number of visitors to the Upper

Keys and the number of visitors to

the Middle Keys. This is also true

for the number of participants in

each recreation activity. You

cannot add the number of participants in two different recreation

activities to get the total number of

participants that did both of those

activities. Again, the reason is

that visitors engage in more than

one activity. Forty-one (41)

aggregated activities were formed

from the original list of 68 activities. These 41 activities contain

no double-counting. So the

estimates of the total number of

visitors that participated in all

snorkeling is less than that

obtained by adding the number of

participants in snorkeling from a

boat and snorkeling from shore.

This type of double-counting has

been eliminated from the reported

estimates. For further details on information presented in this chapter,

see Leeworthy, 1996.
6p

6

visitors during the January-April

1996 sampling period made on

average 2.42 trips annually.

Dividing the total number of

person-trips (visits) by the average

number of trips (visits), for any

given time period, yields an

estimate of the separate number

of visitors. That is, the separate

number of different people that

visited the Florida Keys/Key West

during the given time period. The

separate number of trips (visits)

made by visitors each sampling

season was not obtained from the

survey, so an estimate of the

number of separate visitors by

season cannot be estimated. An

estimate for the annual time period

can be estimated; however, the

estimate is not needed for purposes of this study. For purposes

of this study, an estimate of the

total number of person-trips (visits)

during each season is required.

This estimate made it possible to

extrapolate average trip expenditures per person into total expenditures during the given time

period for estimation. Also, when

the percent of visitors that engaged in a certain recreation

activity was estimated, it then

made it possible to extrapolate this

into an estimate of the total

number of visitors that did the

activity during that time period. It

is acceptable to refer to the

number of person-trips (visits) as

the number of visitors as long as

one does not make the mistake of

then multiplying this number times

the average number of visits per

visitor. So the terms, "persontrips," "visits" and "number of

visitors" will be used interchangeably in this report.

Number of Person-Days. Another useful measurement is the

number of person-days. Each visit

(trip) may have a different length

of stay. For day-trips, the concept

of a person-day and a person-trip

are thus equivalent. But many

trips (visits) are for more than one

day. In the Florida Keys/Key

West, the average length of stay

was 4.2 days per visit and 6.35

days per visit, for the July-August

1995 and January-April 1996

sampling periods, respectively.

Multiplying the average length of

stay by the total number of person-trips (visits) yields an estimate

of the total number of person-days

for any given time period. Dividing

the estimate of the total number of

person-days by the number of

days in the time period yields an

estimate of the average number of

visitors in the Florida Keys/Key

West for the average day during

that time period. This latter

estimate could be used in assessing the “functional population,” i.e.,

the number of people in the

Florida Keys/Key West on a given

day. The concept of a functional

population is used in planning for

facilities and services, and in the

Florida Keys/Key West, for

hurricane evacuation.

Summary: Person-trips (visits)

Table 2.1 summarizes the estimates of person-trips (visits) by

type of visitor (e.g. recreating,

non-recreating and all), by season

and by mode of access.

June-November 1995. About

1.17 million person-trips (visits)

were made by recreating visitors

across all three modes of access

to the Florida Keys/Key West.

About 85.3 percent came by auto,

12.4 percent by air, and 2.2

percent by cruise ship. An additional 219 thousand person-trips

(visits) were made by non-recreating visitors for a total of about 1.39

million person-trips (visits) by all

visitors.

December ’95 - May ’96. About

1.37 million person-trips (visits)

were made by recreating visitors

across all three modes of access

to the Florida Keys/Key West.

About 74 percent came by auto,

10.4 percent by air, and 15.6

 Chapter 2.

Profiles of Users by

Season

Number of Person-Trips (visits)

and Person-days

 The sampling design used in

the Auto, Air, and Cruise Ship

Survey made it possible to estimate the number of person-trips to

the Florida Keys made by nonresidents of Monroe County by

season and mode of travel (access) to the Florida Keys. The

measurement “person-trips” must

be differentiated from the number

of visitors and the number of

visitor days or person-days.

Concept of a Person-trip. For

any given day, the number of

person-trips and the number of

visitors is the same. But once the

time period for estimation is

expanded beyond one day, then

the possibility exists that the same

person can make more than one

trip (visit). Because visitors are

interviewed as they are leaving

the Florida Keys (ending their

visit), a visitor is counted each

time they visit the Florida Keys.

This is the concept of a person-trip

or visit. We can use these two

terms interchangeably.

Number of Visitors. The number

of person-trips (visits) and the

number of visitors are two measurements that have long been a

source of confusion. The State of

Florida’s Division of Tourism has

long confused these two measurements. For the two measurements to be equivalent requires

that for the given time period of

estimation, each person only

makes one visit (trip). Although

this is true for the vast majority of

visitors, it is not true for all visitors.

In the Florida Keys/Key West,

visitors during the July-August

1995 sampling period made on

average 5.12 trips annually, while
7

percent by cruise ship. An additional 297 thousand person-trips

(visits) were made by non-recreating visitors for a total of over 1.66

million person-trips (visits) by all

visitors.

June ’95 - May ’96. About 2.54

million person-trips (visits) were

made by recreating visitors across

all three modes of access to the

Florida Keys/Key West. About

78.6 percent came by auto, 8.7

percent by air, and 12.6 percent

by cruise ship. An additional 517

thousand person-trips (visits) were

made by non-recreating visitors for

a total of over 3.05 million persontrips (visits) by all visitors.

Summary: Person-days

As discussed above, the concept

of a person-trip (visit) is important

for several purposes in the study.

However, person-trips (visits) are

not of constant length. The

person-trip (visit) measurement

doesn’t tell us much about the

relative congestion in the Florida

Keys/Key West during different

seasons. As Table 2.1 shows,

there is very little difference

between the estimated number of

person-trips (visits) for the JuneNovember 1995 and December

1995 - May 1996 seasons (1.17

million versus 1.36 million). But

anyone familiar with the Florida

Keys would readily attest to the

fact that, on average, it is much

busier during the December 1995

- May 1996 season than the JuneNovember 1995 season.

Person-days is the appropriate

measure to reflect the total

demand placed on facilities and

services by visitors to the Florida

Keys/Key West. Person-days can

be estimated for each season with

measures obtained on the average length of stay for visitors by

mode of access and season.

Estimates of the average length of

stay (measured in number of

days) are summarized in Figure

2.1. These estimates were

derived from the Auto, Air and

Cruise Ship on-site samples.

These estimates are for recreating

visitors. Since non-recreating

visitors were not interviewed, it

was assumed that non-recreating

visitors have the same average

length of stay as recreating

visitors. Since the probability of

engaging in a recreation activity is

related to the length of stay, the

estimates for non-recreating

visitors will most likely be overstated or biased upwards. This

upward bias can be accounted for

by developing a range of estimates based on reducing the

average length of stay for nonrecreating visitors by 50 percent.

The estimate using the assumption that non-recreating visitors, on

average, stay about half the

number of days of recreating

visitors will be called a lower

bound estimate.

Table 2.1. 	Number of Person-trips (visits) and Person-days by Mode of Access and Season

June - November 1995

Person-trips Person-days

Mode of Access

Dec. 1995 - May 1996

Person-trips Person-days

217,508

1,946

1,435

511

0

219,454

1. Auto

2. Air

	a) Key West

	b) Marathon

3. 	Cruise Ship

Total

Non-recreating Visitors

922,234

14,887

10,978

3,909

0

937,121

294,162

3,477

2,976

501

0

297,639

2,006,185

31,432

26,903

4,529

0

2,037,617

1,201,554

81,470

72,465

9,005

108,434

1,391,458

1. Auto

2. Air

	a) Key West

	b) Marathon

3. 	Cruise Ship

Total

All Visitors

5,094,589

623,245

554,357

68,888

108,434

5,826,268

1,307,818

145,427

127,222

18,205

212,878

1,666,123

8,919,319

1,314,660

1,150,087

164,573

212,878

10,446,857

Annual Total

Person-trips Person-days

Recreating Visitors

984,046

79,524

71,030

8,494

108,434

1,172,004

1. Auto

2. Air

	a) Key West

	b) Marathon

3. 	Cruise Ship

Total

4,172,355

608,358

543,379

64,979

108,434

4,889,417

1,013,656

141,950

124,246

17,704

212,878

1,368,484

6,913,134

1,283,228

1,123,184

160,004

212,878

8,409,240

1,997,702

221,474

195,276

26,198

321,313

2,540,488

11,085,489

1,891,586

1,666,563

225,023

321,312

13,298,387

511,670

5,423

4,411

1,012

0

517,093

2,928,419

46,319

37,881

8,438

0

2,974,738

2,509,372

226,897

199,687

27,210

321,312

3,057,581

14,013,908

1,937,905

1,704,444

233,461

321,312

16,273,125
8p

8

Person-days are derived by

multiplying the estimates of

person-trips (visits) by the average

length of stay. During the JuneNovember 1995 season, it was

estimated that there were between

4.64 and 5.83 million person-days

of visitation in the Florida Keys.

This translates into between 25

and 32 thousand visitors in the

Keys on an average day (See

Figure 2.2). With a resident

population of about 80 thousand,

an average “functional population”

is estimated to be between 105

and 112 thousand people. This is

an estimate of the number of

people requiring facilities and

services in the Florida Keys/Key

West on an average (not peak)

day during this time period.

For the December 1995 - May

1996 season, between 9.4 and

10.4 million person-days of

visitation were estimated. This

translates into between 51 and 57

thousand visitors in the Florida

Keys/Key West on an average day

during this season. Again, with a

resident population of about 80

thousand, an average of between

131 and 137 thousand people per

day is estimated during this time

period.

As a comparison, Price

Waterhouse and Wallace Roberts

& Todd prepared estimates of the

“functional population” for Monroe

County for the years 1985 and

1990 and forecasted this to the

year 2010. For 1995, they forecasted a “functional population”

(residents and visitors on a peak

day) of 145,800. This estimate is

considerably higher than what has

been estimated here for both

seasons. The estimates here,

however, are for an average, not

peak day. For further details on information

presented in this section see

Appendix Tables A.2.1 to A.2.3

Figure 2.1 Average Length of Stay by Mode of Access and Season

4.24

6.82 7.65

9.04

1.00 1.00

4.22

6.37

0

2

4

6

8

10

Number of Days Per Visit

June - Nov. ’95 Dec. ’95 - May ’96

Auto Air Cruise Ship All Visitors

Air visitors stay longer per visit than auto and cruise ship visitors in all

seasons. Length of stay is longer for auto and air visitors during the winter

seaason.

Average number of visitors in the Keys is 55-60 percent higher during the

average winter season day. Recreating visitors are 83 percent of all

visitors.

Although estimates have been

presented here for recreating and

non-recreating visitors, the

remainder of this report is

focuses solely on recreating

visitors. Non-recreating visitors

were not interviewed.

 Figure 2.2 Average Number of Visitors in Florida Keys Per Day

Recreating Visitors Non-recreating Visitors 

0

10

20

30

40

50

60

70

July - Aug. 1995 Jan. - Apr. 1996 June - Nov. 1995 Dec. '95 - May '96

Thousands of Visitors

30.5

37.5

48.9

62.1

26.7

31.8

46.0

57.1
9
10101010p

10

Regional Visitation

In Chapter 1, several project

measurements were identified for

which estimates were planned on

a regional basis. They were the

number of visitors (person-trips or

visits), the number of visitors

participating in each of 68 recreation activities, and the number of

days and hours for 39 selected

activities organized into 12 major

activity/activity groups. In addition, estimates are also provided

in this chapter on the number of

different nights visitors spent in

each region during each season.

In the visitor survey, a map was

handed to the visitor to aid them in

responding as to which region

they visited and participated in

activities. The map (Figure 2.3)

below is a reduced version of the

one used in the survey. A key to

the map was providing relevant

points that visitors would identify

with, such as Tavernier, Windley

Key, Bahia Honda, etc. It was

important to highlight areas where

we divided regions. Windley Key

was the beginning of the Middle

Keys whereas Bahia Honda was

the end of the Middle Keys. Stock

Island was the beginning of the

Key West region, which extended

out to the Dry Tortugas. As with

any map used especially in this

context, there will always be the

line-drawing problem when

estimating the activity in any

region. For example, if you go to

the concession in Bahia Honda

State Park and take the snorkel

boat to Looe Key, you might

answer that you snorkeled from a

charter/party boat operation in the

Middle Keys. But if you were

more familiar with the actual

location of Looe Key, you might

respond that you did the activity in

the Lower Keys. The line-drawing

problem leads to some error in

measurement. It is not known, on

balance, if the errors might cancel

each other out or if there is a bias.

As Figure 2.3 shows, the Florida

Keys/Key West were divided into

four regions. The Monroe County

Tourist Development Council

(TDC) is organized into five

districts. The TDC’s Districts

Three and Four make up our

Middle Keys. Key West corresponds to the TDC’s District One,

the Lower Keys District Two, and

the Upper Keys to District Five.

The only exception is that Stock

Island and Bahia Honda are in

District 2. The TDC had requested that visitation and other

project measurements be estimated separately for Districts

Three and Four, but our sample

sizes were not large enough to

support a further breakdown into

five regions.

Table 2.2 shows the regional

patterns of visitation by season.

As discussed in Chapter 1, you

cannot add the number of visitors

to each region and arrive at the

same number of visitors reported

earlier in Table 2.1. Again, the

reason is that a visitor can visit

more than one region. Table 2.1

eliminates this type of doublecounting. Also, the percents

reported in Table 2.2 are the

percents of all recreating visitors

to the Florida Keys/Key West. For

example, the estimate of 445,137

visitors to the Upper Keys during

the June-November 1995 season

is 37.98 percent of the 1,172,004

visitors to the entire Florida

Keys\Key West.

Islamorada

•

•

Key Largo

•

• Tavernier

Plantation

John 

Pennekamp

Coral Reef 

State Park

•

•

Bahia Honda

Big Pine Key

•

• • Key 

Colony 

Beach

Long Key

•

Marathon

Duck Key •

•

Ramrod Key

•

SummerlandKey

•

Sugarloaf Key

Stock Island

•

Upper Keys

Middle Keys

Lower Keys

Key West and the

Dry Tortugas

Key West • Marquesas Keys

•

Dry Tortugas

•

Windley Key 

•

Figure 2.3 The Florida Keys/Key West
11

Key Findings:

• Key West is the top choice

during both seasons.

• For visitors that do activities in

multiple regions, the Upper

Keys and Key West combination is the most popular choice

in all seasons.

• Multiple region visitation is more

prevalent among winter season

visitors than summer season

visitors.

• On an annual basis, Key West

gets the most visitors with over

1.4 million visits (55.82 percent

of all visitors) during the June

1995 through May 1996 period.

Table 2.2 Regional Visitation by Season

June - November 1995 Dec. '95 - May '96 Annual Total

Number Number Number

of Participation of Participation of Participation

Visitors Rate1 Visitors Rate Visitors Rate

Upper Keys 445,137 37.98 466,577 34.09 911,713 35.89

Middle Keys 345,642 29.49 351,351 25.67 696,993 27.44

Lower Keys 125,556 10.71 178,388 13.04 303,944 11.96

Key West 523,639 44.68 894,461 65.36 1,418,100 55.82

Visit One Region Only

Upper Keys 322,378 27.51 240,078 17.54 562,456 22.14

Middle Keys 233,484 19.92 127,637 9.33 361,121 14.21

Lower Keys 62,869 5.36 46,197 3.38 109,066 4.29

Key West 377,615 32.22 600,817 43.90 978,432 38.51

Visit Two Regions

Upper and Middle Keys 14,222 1.21 40,416 2.95 54,639 2.15

Lower Keys and Key West 5,424 0.46 34,141 2.49 39,565 1.56

Upper and Lower Keys 5,988 0.51 7,626 0.56 13,614 0.54

Upper Keys and Key West 48,279 4.12 81,412 5.95 129,691 5.10

Middle and Lower Keys 5,988 0.51 4,318 0.32 10,307 0.41

Middle Keys and Key West 34,685 2.96 71,702 5.24 106,387 4.19

Visit Three Regions

Upper, Middle and Lower Keys 0 0.00 5,719 0.42 5,719 0.23

Upper & Middle Keys and Key West 12,351 1.05 26,001 1.90 38,352 1.51

Middle & Lower Keys and Key West 3,368 0.29 15,064 1.10 18,432 0.73

Upper & Lower Keys and Key West 374 0.03 4,830 0.35 5,204 0.20

All Regions of the Keys 41,544 3.54 60,494 4.42 102,038 4.02

1. Participation rate is the percent of all visitors to the Florida Keys that visited the region or regions
12121212p

12

Activity Participation: By

Region and Season

The estimates provided in this

report on activity participation are

the most comprehensive ever

compiled for the Florida Keys\Key

West. The number of participants

in 68 detailed recreation activities

in each of the four regions of the

Florida Keys\Key West and for two

separate seasons have been

estimated. One can literally get

lost in the numbers. Twenty-two

(22) tables detailing these estimates have been compiled in the

Appendix to this report. These

tables should be viewed like a

statistical abstract on visitor

activity participation. They serve

as a handy reference when a

great deal of detail is required.

Appendix Tables A.2.4 to A.2.10

report on 41 aggregated activities,

which eliminate the problem of

double-counting when adding up

numbers of participants across

activities or across the same

activity over several regions. For

example, if one wants to know the

total number of visitors that did all

types of snorkeling or scuba diving

in the entire Florida Keys/Key

West for the entire year (June

1995- May 1996), Table A.2.4

reports that to be about 794

thousand visitors. This is less

than adding up the numbers of

visitors reported in Table 2.3 here

of snorkelers (720 thousand) and

scuba divers (204.6 thousand).

The difference is accounted for by

those that did both activities. An

attempt was made to anticipate

the kinds of activities people

would want to add together and

report them in appendix tables

A.2.4 to A.2.10. Appendix Tables

A.2.11 to A.2.25 report the detailed 68 activities for each region

and season, along with totals for

the year and for the entire Florida

Keys/Key West.

Participation rates or the percent

of visitors are reported in each

table. These percents are the

proportion of all visitors to the

Florida Keys/Key West that did the

activity in the particular region

during that season. So in Table

2.3 it is reported that 41.79

percent of the 1,172,004 visitors

that came to the Florida Keys/Key

West and did some recreation

activity during the June-November

1995 season, did snorkeling.

Appendix Table A.2.5, reports that

17.22 percent of all visitors to the

Florida Keys/Key West participated in snorkeling in the Upper

Keys during the June-November

1995 season.

Table 2.4 shows the top-rated

activity by region and season

based on the number of participants. During the June-November

1995 season, snorkeling was the

top rated activity for the entire

Keys and for the Upper and

Middle Keys regions. Viewing

Wildlife/Nature Study was the top

activity in the Lower Keys region,

while Sightseeing & Attractions

were the top activities in the Key

West region.

During the December 1995 - May

1996 season, Viewing Wildlife/

Nature Study remains the top

choice in the Lower Keys region,

while Sightseeing & Attractions

remain the top choice in the Key

West region. For the Upper and

Middle Keys, the winter season is

much different. For the Upper

Keys, Viewing Wildlife/Nature

Study becomes the top choice,

while Sightseeing & Attractions

becomes the top choice in the

Middle Keys. Over 63 percent of

all recreating visitors to the Florida

Keys/Key West participated in

Sightseeing & Attractions during

the winter season.

With prime access to both the

Atlantic Ocean and the Gulf of

Mexico, the tremendous coral

reefs, the flats and backcountry

environments make the Florida

Keys/Key West a mecca for waterbased activities. Figure 2.4 shows

that water-based activities predominate the summer season,

while land based activities dominate the winter season. But what

is true in all seasons is that a

majority of visitors engage in both

water-based and land-based

activities. Many land-based and

water-based activities complement

one another; it may be this diversity that makes the Florida Keys/

Key West a top vacation destination. As shown in the previous

section, the Upper Keys/Key West

combination was a top choice for

visitors. Each of these regions

offers a unique blend of activities

with the Upper Keys' predominantly water-based activities and

Key West's predominantly landbased activities.

For further details on information

presented in this section see

Appendix Tables A.2.4 to A.2.25

Water-based activities predominate during the summer season while landbased activities predominate the winter season.

Figure 2.4 Participation in Water-based vs. Land-based Activities by Season

Any Water-based Activities Any Land-based Activites 

Only Water-based Activities Only Land-based Activities

57

66 66

89

78

30

9

19 20

40

31

76

0

10

20

30

40

50

60

70

80

90

June - Nov. '95 Dec. '95 - May '96 Annual

Percent
13

Table 2.3 Activity participation for All Keys by Season

June - November 1995 Dec. '95 - May '96 Annual Total

Number Number Number

of Participation of Participation of Participation

Activity1 Visitors Rate Visitors Rate Visitors Rate

Snorkeling 489,783 41.79 230,247 16.82 720,030 28.34

Scuba Diving 146,544 12.50 58,101 4.25 204,644 8.06

Fishing 300,584 25.65 233,805 17.08 534,388 21.03

Wildlife Observation/

 Nature Study 319,124 27.23 407,643 29.79 726,766 28.61

Beach Activities 

 (including swimming) 377,380 32.20 447,823 32.72 825,203 34.48

Sightseeing & Attractions

 (paid & unpaid) 506,199 43.19 897,419 65.58 1,403,617 55.25

Visiting Museums & 

 Historic Sites 325,430 27.77 511,751 37.40 837,181 32.95

Cultural Events (Fairs, 

 Concerts, Plays) 70,305 6.00 117,724 8.60 188,029 7.40

All Camping 51,908 4.43 146,937 10.74 198,845 7.83

Personal Watercraft Use 124,070 10.59 69,788 5.10 193,859 7.63

1. For more detailed activity participation, see Tables A.2.4 to A.2.25

Number

of

Visitors

Participation 

Rate1

Table 2.4 Top Rated Activity by Region and Season - Number of Participants

Activity

June - November 1995

 Upper Keys

 Middle Keys

 Lower Keys

 Key West

 All Keys

Dec. ‘95 - May ‘96

 Upper Keys

 Middle Keys

 Lower Keys

 Key West

 All Keys

201,859

148,499

68,726

380,929

489,783

198,067

129,022

79,430

716,682

897,419

17.22

12.67

5.86

32.50

41.79

14.47

9.43

5.80

52.35

65.58

1. Percent of all visitors to the Florida Keys that did activity in the region

Season/Region

Snorkeling

Snorkeling

Viewing Wildlife/Nature Study

Sightseeing & Attractions

Snorkeling

Viewing Wildlife/Nature Study 

Sightseeing & Attractions

Viewing Wildlife/Nature Study 

Sightseeing & Attractions

Sightseeing & Attractions
14141414p

14

Activity Participation: WithinRegion Participation Rates

In the previous section, participation rates were defined as the

percent of all visitors to the Florida

Keys/Key West that did an activity.

However, many users want to

know the distribution within a

region; that is, they want the

answer to the question, What

percent of the visitors to the Upper

Keys participate in snorkeling?

Several appendix tables (Tables

A.2.26 to A.2.28) have been

prepared that present these within

region participation rates for each

region during each season of the

year. Table 2.5 is an example for

the Upper Keys for the JuneNovember 1995 season. The

column on the left side shows the

percent of all visitors to the

Florida Keys/Key West that did

each activity in the Upper Keys.

This is what was presented in the

previous section. The column on

the right presents the within-region

participation rates. So the answer

to the question posed above is

that 45.35 percent of visitors to the

Upper Keys participated in snorkeling during the June-November

1995 season.

In the previous section, waterbased activities were shown to

dominate the summer season,

while land-based activities dominated the winter season. Figure

2.5 shows the within-region

participation rates for water-based

activities by region and season. A

significantly lower proportion of

Key West visitors participate in

any water-based activities during

any season, with a low of only 39

percent during the winter season.

Almost all visitors to the Lower

Keys (98 percent) participate in at

least one water-based activity

during the summer season. See Appendix Tables A.2.26 to

A.2.28 for further details on the

information presented in this

section.

A significantly lower proportion of visitors to Key West participate in waterbased activities.

Snorkeling 	

Scuba Diving 	

Fishing 	

Wildlife Observation/Nature Study 	

Beach Activities (including swimming) 	

Sightseeing & Attractions (paid & unpaid)

Visiting Museums & Historic Areas 	

Cultural Events (Fairs, Concerts & Plays)

All Camping 	

Personal Watercraft Use 	

17.22

5.35

8.46

11.55

11.35

9.68

3.83

0.70

1.56

6.99

45.35

14.08

22.28

30.41

29.88

25.48

10.09

1.85

4.12

18.42

Table 2.5 All Visitor Participation Rate Vs. Within-Region Participation Rate: 

 Upper Keys, June - November 1995

Activity 1

Percent of All

Visitors to Keys

Percent of 

Upper Keys

Visitors

1 See Tables A.2.26 to A.2.28 for greater detail for all regions and seasons

Figure 2.5 Participation in Water-based Activities by Region and Season

69

89

62

98

64 58

38

86

0

10

20

30

40

50

60

70

80

90

100

June - Nov. '95 Dec. '95 - May '96

Percent

Upper Keys Middle Keys Lower Keys Key West
15

Days and Hours in Selected

Activities

The beginning of this chapter

discussed the difference between

the concept of a person-trip or visit

and a person-day. It was demonstrated that while there is not a

great difference between the total

number of person-trips between

the summer and winter seasons,

there was a great difference in the

number of person-days. Persondays better reflect the intensity of

visitation and is a better measure

for planning facilities and services.

The same is true for activity

participation. For purposes of

planning facilities and services to

support recreation activities, a

measure of intensity of use is

needed. The survey included

questions for two such measures.

This was done for 39 detailed

activities in the Florida Keys/Key

West. However, when the list was

constructed, little information was

available on participation rates for

most activities. Based on past

experience, it was decided that at

least 25 to 30 observations were

needed for each activity in each

region during each season. The

Bicentennial Volunteers were

instructed to target areas that

were known access points for

certain selected activities. However, despite their best efforts, the

targets for many activities were

not achieved. After checking the

Auto, Air and Cruise Ship sample

of all visitors, it was found that in

each case for which the target

sample size was not achieved, the

activity had overall participation

rates of less than five percent.

This confirms the frustration

experienced by the volunteers in

achieving their quotas.

Information was collected with

respect to days and hours of

activity for the following activities,

but adequate sample sizes were

not available to reliably estimate

the average number of days or

hours of activity for these activities

during any season or for any

region:

Flats/Backcountry Fishing

Sailing & Other Boating Activities

(like parasailing, water skiing)

Scuba Diving From Shore

Windsurfing or Sailboarding

Scuba Diving from a Rental Boat

Guided Backcountry Excursions

The information for these activities

may be pooled in future efforts to

estimate annual totals for the

entire Florida Keys/Key West.

Appendix Tables A.2.29 and

A.2.30 detail the estimated

average number of days and

hours of activity per person per trip

in each region and season.

Multiplying these averages by the

number of visitors that did the

activity in the region during the

season yields estimates of the

total intensity of activity during

each season in each region.

Appendix Table A.2.31 contains

the estimates of the total number

of days per region per season and

Table A.2.32 contains the annual

totals for each region. The reader

will notice that for some detailed

activities, during specific seasons,

in certain regions, there are still

some missing estimates for the

activities presented. Missing

values at the detailed sub-activity

level within one of the regions for

one of the seasons made it

impossible to provide estimates for

the entire Keys. For example, it

was possible to reliably estimate

the average number of days of

activity for scuba diving from a

private boat in all regions and

seasons except in Key West. But

it was not possible to do it for Key

West in either season. Therefore,

an estimate of the total for the

entire Keys could not be provided.

Table 2.6 shows the top-rated

activity by region and season

based on the number of days of

activity. This table is not directly

comparable to the ratings provided earlier in this report based

on the number of visitors that

participated in the activity because

we currently are unable to estimate the number of days at the

same level of aggregation as the

number of visitors that participated

in the activity.

For further information on this

section see Appendix Tables

A.2.29 to A.2.32

Number of

Days (000’s)

Table 2.6 Top Rated Activity by Region and Season - Number of Days of Activity

Activity

June - November 1995

 Upper Keys

 Middle Keys

 Lower Keys

 Key West

Dec. ‘95 - May ‘96

 Upper Keys

 Middle Keys

 Lower Keys

 Key West

253.4

596.9

88.1

435.8

537.7

188.3

134.3

502.6

See Appendix Table A.2.31 for other activities

Season/Region

Swimming at Beaches

Swimming in Outdoor Pools

Snorkeling from a Private Boat 

Swimming in Outdoor Pools

Swimming in Outdoor Pools

Swimming at Beaches

Swimming in Outdoor Pools

Visiting Historic Areas
16161616p

16

Visitation to the Dry Tortugas

Estimating visitation to the Dry

Tortugas was not a major objective of this study, but a section

was included in the satisfaction

mailback portion of the Auto, Air

and Cruise Ship Survey asking

visitors if they had visited the Dry

Tortugas and why they chose this

destination relative to other Keys

sites. The Dry Tortugas was not

specifically defined, nor was a

detailed map provided. We

believe that people did not limit

their responses to visitation to the

Dry Tortugas National Park.

Many, especially fishermen, most

likely responded with respect to

the larger area generally referred

to as the Dry Tortugas.

Figure 2.6 shows that during the

June-November 1995 season a

little over 23 thousand visitors

went to the Dry Tortugas. About

16.4 thousand went during the

December 1995-May 1996 season

for a total annual visitation of close

to 40 thousand. This represented

only between 1.2 and 2.0 percent

of all visitors to the Florida Keys/

Key West (Figure 2.7). These

estimates are significantly higher

than those recorded for the Dry

Tortugas National Park. Figure

2.8 shows a map of the general

area referred to as the Dry

Tortugas relative to the National

Park boundary. We believe the

estimates apply to the larger area

referred to as the Dry Tortugas.

y g

General Area

Known as the

Dry Tortugas

The Dry 

Tortugas 

National Park

Figure 2.8 Relative Positions of the General Area Known as the Dry Tortugas

 and The Dry Tortugas National Park

Figure 2.6 Number of Visitors to the Dry Tortugas

Number of 

Visitors

June - Nov. '95 Dec. '95 - May '96 Annual

23,440

16,421

39,861

0

10,000

20,000

30,000

40,000

Percent

Figure 2.7 Percent of Visitors That Went to the Dry Tortugas

2.0

1.2

1.5

0

1

2

June - Nov. ’95 Dec.’95 - May ’96 Annual
17

Origin of Visitors

One of the most important pieces

of information for assessing

market demand is the origin or

primary place of residence of

visitors. In the survey, very

detailed information was gathered

on the location of visitors' primary

place of residence. For purposes

of calculating distance for travel

cost demand modeling, we

gathered the zip-code, city and

county for domestic visitors and

city and country for foreign visitors. For summary presentations

and comparisons with other data

(e.g., U.S. Bureau of Census,

Florida Division of Tourism, and

the Monroe County Tourist

Development Council), this

information was organized in

several ways. For country, two

appendix tables were developed.

Table A.2.33 shows country or

region at a more aggregated level

(e.g. United Kingdom versus

England, Scotland, Wales). Table

A.2.34 shows the more detailed

countries. Two separate percent

distributions are reported for each

country during each season. The

first column reports the percent of

all visitors to the Florida Keys/Key

West from each country. The

second column applies to foreign

visitors only and reports the

percent of all foreign visitors that

come from each country.

Appendix Tables A.2.35, A.2.36

and A.2.37 show the detailed

regions and states of primary

residence for domestic visitors.

Table A.2.35 organizes states into

larger regions as reported by The

Monroe County Tourist Development Council (TDC) and are called

the TDC Regions. Table A.2.36

organizes the states into U.S.

Bureau of the Census regions and

divisions. Table A.2.37 reports the

distributions for all 50 states plus

the District of Columbia. As with

the country tables, Tables A.2.35

to A.2.37 report two columns for

each season. The first column

reports the percent of all visitors to

the Florida Keys/Key West from

each state. The second column

applies to domestic visitors only

and reports the percent of all

domestic visitors from each state.

Foreign Visitors. Foreign visitors

made up about 19 percent of all

visitors during the summer season

and over 15 percent during the

winter season (Figure 2.9). Table

2.7 shows the top six countries

rated based on annual visitation.

Five of the six countries are

among the top six in both seasons. Switzerland was rated

number four during the winter

season (3.6 percent of all foreign

visitors during the winter and 4.8

percent of all foreign visitors

during the summer). Germany

and England are ranked number

Foreign visitors are a higher proportion of visitors during the summer season.

18.8

81.2 84.8

15.2

June - November 1995 December ‘95 - May ‘96

Foreign Visitors Domestic Visitors

Figure 2.9 Foreign vs. Domestic Visitors by Season

Table 2.7 Top Six Foreign Countries by Season

Country Rank

June - November ‘95

(percent)

Germany

England

Holland

France

Canada

Belgium

1

2

3

4

5

6

3.8

3.7

1.8

1.7

1.1

1.1

20.2

19.5

9.4

9.0

5.9

5.8

All Visitors

Foreign Visitors 

Only

(percent)

December ‘95 - May ‘96

2

3

7

5

1

6

3.8

2.3

0.5

0.4

4.8

0.4

24.9

15.4

2.1

2.7

31.3

2.4

Rank (percent)

All Visitors

Foreign Visitors 

Only

(percent)
18181818p

18

Domestic Visitors. Visitors from

the South dominate both seasons,

but the East and Midwest become

much more important during the

winter (Figure 2.10). Figure 2.11

shows a map defining the U.S.

Bureau of Census Regions and

Divisions. Florida is the number

one origin of all visitors during

both seasons with 45.9 percent of

all visitors during the summer

season and 16.4 percent during

the winter season (Table 2.8).

New York is ranked second in

both seasons.

Beyond the top two states, the

remaining top five states change

significantly across seasons.

Virginia and Georgia, which

ranked numbers three and four

during the summer, drop to 10 and

18 during the winter. Michigan,

which ranked number 20 in the

summer, rises to number four

during the winter. New Jersey

dropped from number five during

the summer to seven during the

winter, while Pennsylvania and

Ohio rose from numbers six and

seven during the summer to three

and five during the winter.

South Florida is the dominant

source of visitors from Florida.

Dade, Broward and Palm Beach

counties are ranked numbers one,

two, and three among all Florida

counties during both seasons. Of

the remaining top five counties,

there is a bit of a change between

seasons. Orange County (Orlando is located in Orange

County) is ranked number six in

the summer but rises to number

five during the winter.

one and two during the summer

season, while Canada moves to

number one during the winter

season. Germany and England

move down to numbers two and

three during the winter. Except for

Canada, all top six countries are in

Western Europe. It is important to

note that the countries that make

up the United Kingdom are

reported separately in Table

A.2.34. If the United Kingdom is

ranked as a whole against other

foreign countries, the United

Kingdom is ranked number one

during the summer (22.4 percent

of all foreign visitors) but still

behind Germany during the winter

(18.5 percent of all foreign visitors). Chapter 4 of this report is

devoted to presenting a full profile

of foreign visitors.

Table 2.8 Top Five States by Season

State Rank

June - November ‘95

(percent)

Florida

New York

Virginia

Georgia

New Jersey

Pennyslvania

Michigan

Ohio

1

2

3

4

5

6

20

7

45.9

3.3

2.5

2.4

2.2

2.1

0.6

2.0

56.6

4.0

3.0

3.0

2.7

2.6

0.8

2.4

All Visitors

Domestic Visitors 

Only

(percent)

December ‘95 - May ‘96

1

2

10

18

7

3

4

5

16.4

6.5

2.6

1.1

3.6

5.5

5.2

4.3

19.3

7.7

3.1

1.3

4.3

6.5

6.1

5.1

Rank (percent)

All Visitors

Domestic Visitors 

Only

(percent)

Table 2.9 Top Six Counties in Florida by Season 1

County Rank

June - November ‘95

(percent)

Dade

Broward

Palm Beach

Pinellas

Hillsborough

Orange

1

2

3

5

4

6

15.2

7.3

4.5

1.8

2.1

1.7

33.1

15.9

9.7

3.9

4.7

3.7

All

Visitors

Florida Visitors 

Only

(percent)

1

2

3

4

7

5

4.2

2.9

1.7

1.1

0.4

0.8

25.6

17.5

10.2

6.8

2.7

5.0

Rank (percent)

Florida Visitors 

Only

(percent)

All

Visitors

December ‘95 - May ‘96

1

2

3

4

5

6

9.3

4.9

3.0

1.4

1.2

1.2

30.9

16.4

9.8

4.7

4.1

4.1

Rank (percent)

Florida Visitors 

Only

(percent)

All

Visitors

June ‘95 - May ‘96

1. Top Six Counties each season. Hillsborough was ranked number 7 during Dec. ‘95 - May ‘96.
19

Hillsborough County (Tampa is

located in Hillsborough County)

drops from number four during the

summer to number seven during

the winter, whereas Pinellas

County (St. Petersburg and

Clearwater are located in Pinellas

County) rises from number five

during the summer to number four

during the winter. Ranked on an

annual basis, the six counties

reported in Table 2.9 are among

the top six counties in Florida.

For more details on this section,

see Appendix Tables A.2.33 to

A.2.37

Visitors from the South dominate both seasons, but the East and Midwest

become much more important in the winter.

8.7

60.9

3.4

8.2

18.8

23.2

33.1

4.2

22.8

15.2

0

10

20

30

40

50

60

70

East South West Midwest Foreign

Percent

June - November 1995 Dec. '95 - May '96

Figure 2.10 Census Regions of Primary Residnece by Season

Figure 2.11 U.S. Bureau of the Census Regions and Divisions of the United States.

Mountain

Pacific West

 North

Central

 East

 South

Central

Middle

Atlantic

East

South

West

 East

 North

Central

Midwest

New England

South

Atlantic

Pacific

 West

 South

Central
20202020p

20

Number of Annual Visits and

Length of Stay

In section one of this chapter, the

number of person-trips (visits) and

person-days by season and mode

of access were reported. It was

also shown how length of stay

(number of days per visit) was

used to derive the number of

person-days of visitation. Here,

some additional information with

respect to repeat visitation is

added. Another dimension to the

length of stay measurement is

also added. For repeat visitation,

two measures are provided: the

average annual number of visits

(trips) and the average annual

number of days that visitors spent

in the Florida Keys/Key West. For

those that make one visit annually,

the annual number of days is

equal to the length of stay of the

interview visit. For length of stay,

a separate measure is added—the

number of nights.

Annual Visits and Days. Visitors

make, on average, 3.4 trips per

year to the Florida Keys/Key West

during which they engage in at

least one recreation activity, and,

on average, they spend almost 11

days in the Florida Keys/Key

West. Summer season visitors

make more trips and spend more

days annually in the Florida Keys/

Key West than winter season

visitors (Figures 2.12 and 2.13).

Visitors from South Florida account for the majority of repeat

visitation.

Length of Stay (Days) vs Number of Nights. One might normally think of length of stay as

expressed as the number of days

being a simple and straightforward measurement. It is not. A

few examples will help clarify this.

Take a person who arrives in Key

Largo at 11 pm, checks into a

hotel, gets up the next morning to

go snorkeling, and leaves the

Florida Keys/Key West before

noon. The question is, how many

lower proportion of total visitation

than that suggested by length of

stay equal to one day. The

average number of nights is

higher during the winter season

in all regions of the Florida Keys/

Key West; however, these

differences are significant only in

the Lower Keys and Key West

(Figure 2.16, p. 23).

days did that person spend in the

Florida Keys/Key West? Some

might count this as one day since

the visitor did nothing on the night

of arrival. This would be recorded

as one day and one night in the

Florida Keys/Key West. But what

if the person decided to go fishing

on a bridge all night and left by

noon the next day? Would this

still be one day and one night?

The number of days were calculated according to a set of rules.

Information was obtained on the

date and time of arrival, and

because exit interviews were

conducted, the date and time of

departure were recorded (people

were only interviewed as they

were leaving or ending their visit).

The rule for calculating the number of days was that if they arrived

after 10 pm that day was not

counted. If they departed before

noon, that day was not counted.

For those that arrived after 10 and

left before noon the next day, one

day was assigned. Therefore, all

visitors spent at least one day in

the Florida Keys/Key West.

Defining day visitors as those

whose length of stay is one day

would be misleading if a separate

measure for the number of nights

was not provided. The number of

nights is important in assessing

the demand for hotels, motels,

campgrounds and vacation

rentals. This is why the number of

days and number of nights are

separately reported. A day visitor

is defined as someone who spent

zero nights in the Florida Keys/

Key West, not a person who spent

one day.

Average length of stay (number of

days) is much longer in the winter

season and is largely accounted

for by visitors who stay longer than

two weeks or seasonal visitors

(Figure 2.14, p. 22). The same is

of course true for the number of

nights (Figure 2.15, p. 22). Day

visitation, as defined by zero

number of nights, is significantly
21

Summer Season visitors make more trips to the Florida Keys per year

than winter season visitors.

Summer season visitors spend more days annually in the Florida Keys

than winter season visitors.

	 	 	 June - Nov. ’95 Dec. ’95 -May ’96 Weighted Annual Aver

Minimum 	 	 	1 	 	 	1 	 1

Maximum 	 	 300 	 	 210 	 300

Mean 	 	 	 12.84 	 	 9.28 	 10.92

Median 	 	 	 	4 	 	 4 	 4

Mode 	 	 	 	1 	 	 1 	 1

Figure 2.13 Annual Days in the Florida Keys by Season	 	 	

June - Nov. ’95 Dec. ’95 - May ’96 Weighted Annual Average

27.9

16.0

17.7

22.6

25.0

27.7

12.9 11.8

27.7

14.9 14.4

23.5

14.5

19.0

24.2

11111

Percent

0

20

30

10

1 2 -3 4 - 7 8 - 14 15+

9.8 9.3

5.2

83.5

8.2

2.9 5.8

11.5

64.2

2.0 3.4

6.4 9.7

74.6

3.5

0

20

40

60

80

100

11111

June - Nov. ’95 Dec. ’95 - May ’96 Weighted Annual Average

 1 2 3 - 4 5 - 20 21+

Percent

	 	June - Nov. ’95 Dec. ’95 -May ’96 Weighted Annual Average

Minimum 	 	 1 	 	 	 1 	 1

Maximum 	 	100 	 	 	100 	 100

Mean 	 	 	4.76 	 	 	2.25 	 3.41

Median 	 	 	 1 	 	 	 1 	 1

Mode 	 	 	 1 	 	 	 1 	 1

Figure 2.12 Annual Visits (Trips) to the Florida Keys
2222p

22

Average length of stay is much longer in the winter season and the difference is

largely accounted for by visitors that stay longer than two weeks.

Winter season visitors have significantly higher average number of nights with most of

the difference accounted for by visitors staying longer than two weeks.

0

5

10

15

20

25

30

35

			June - Nov. ’95 Dec. ’95 -May ’96 Weighted Annual Average

 Minimum 	 	 	 1 	 	 	 1 	 	 1

 Maximum 	 	 	187 	 	 	171 	 	 187

 Mean 				4.17 	 	 	6.03 	 	 5.17

 Median 	 	 	 3 	 	 	 4 	 	 3

 Mode 	 	 	 	 1 	 	 	 1 	 	 1

 Figure 2.14 Length of Stay (# of Days) by Season

June - Nov. ’95 Dec. ’95 - May ’96 Weighted Annual Average

23.2

14.5

18.4

31.7

10.5

1.8

26.0

13.3

15.7

28.8

10.3

5.9

24.7

13.8

16.9

30.1

10.4

4.0

1 2 3 4 - 7 8 - 14 15+

Percent

0

5

10

15

20

25

30

35

Percent

			June - Nov. ’95 Dec. ’95 -May ’96 Weighted Annual Average

 Minimum 	 	 	 0 	 	 0 	 0

 Maximum 	 	 	187 	 	 	171 	 187

 Mean 				3.60 	 	 5.49 	 4.62

 Median 	 	 	 3 	 	 	 3 	 3

 Mode 	 	 	 	 0 	 	 	 2 	 0

 Figure 2.15 Number of Nights in Florida Keys by Season 	 	 	

June - Nov. ’95 Dec. ’95 - May ’96 Weighted Annual Average

15.9

13.8

34.5

27.0

7.5

1.3

20.6

10.7

28.5

26.4

8.2

5.6

18.5

12.1

31.2

26.7

7.8

3.7

0 1 2 - 3 4 - 7 8 - 14 15+
23

For more details on the information

in this section see Appendix Tables

A.2.38 to A.2.39

During the winter season, visitors spend a significantly higher number of nights in the

Lower Keys and Key West than during the summer season.

Figure 2.16 Average Number of Nights in Each Region

June -Nov. ’95 Dec. ’95 - May ’96

1.00 1.07

0.40

1.03

1.24

1.35

0.84

1.88

0

1

2

Upper Keys Middle Keys Lower Keys Key West

Nights
24242424p

24

Demographic Profiles

As discussed in Chapter 1, there

were two separate surveys of

visitors. The Auto, Air and Cruise

Ship Survey was a stratified

random sample of all visitors to

the Florida Keys/Key West, while

the CUSTOMER Survey was a

targeted sample of visitors who

engaged in one of 39 selected

activities. The CUSTOMER

Survey did not include many

cruise ship passengers, with only

five total in both sample seasons.

The Air, Auto, and Cruise Ship

sample is limited to the demographic profiles of those age 16

and older. The CUSTOMER

Survey gathers information on up

to eight people in the recreation

party and covers visitors of all

ages. The Auto, Air and Cruise

Ship Survey contained information

on 1,334 visitors during the

summer season and 2,250 during

the winter season, while the

CUSTOMER Survey contained

information on 5,900 visitors

during the summer season and

7,500 during the winter season.

The CUSTOMER Survey is

primarily limited to auto and air

visitors. The CUSTOMER sample

has been weighted to reflect the

proper mix by auto and air mode

of access (see Leeworthy, 1996).

Two Appendix Tables were prepared detailing the distributions for

each demographic characteristic.

Table A.2.40 summarizes the

information for the Auto, Air and

Cruise Ship sample by season

with a weighted annual average.

Table A.2.41 summarizes the

information for the CUSTOMER

Survey by mode of access and

season. The statistically significant differences in these distributions between seasons are

highlighted in bullet form in the

boxes at right. In Chapter 3, the

focus is on these differences by

mode of access. One will notice

Auto, Air and Cruise Ship

Survey

• Race/Ethnicity is significantly different with a

significantly higher proportion of Hispanics and

Blacks during the summer

season.

• Household Income of the

winter season visitors is

significantly higher than that

of summer season visitors.

• Winter season visitors are

older than summer season

visitors. During the winter

26 percent are over 61,

while only 8.5 percent of the

summer visitors are over 61

(visitors age 16 and older).

• Party size is significantly

smaller during the winter

season and is comprised of

a significantly higher proportion of adults (people age 16

and older). During the

winter season, 92.1 percent

had no children versus 71

percent during the summer

season.

For more details on the information

in this section see Appendix Tables

A.2.40 to A.2.41

CUSTOMER Survey

• Race/Ethnicity is significantly different with a

significantly higher proportion of Hispanics and Blacks

during the summer season.

• Household Income of the

winter season visitors is

significantly higher than that

of summer season visitors.

• Winter season visitors are

older than summer season

visitors. During the winter

13.2 percent are over 61,

while only 4.4 percent of the

summer visitors are over 61

(visitors of all ages).

• Average party size is

significantly smaller during

the winter season with an

average of 3.6 visitors per

party during the summer

and 2.9 during the winter.

• 47.8 percent of the summer

season visitors come from

households with children,

while only 29.5 percent

come from households with

children in the winter.

• A significantly higher

proportion of winter season

visitors are retired (16.9

percent) than summer

season visitors (4.5 percent).

• Winter season visitors are

more highly educated than

summer season visitors.

This is true even amongst

those 16 and over.

that for characteristics reported in

common for both surveys, the

results are the same.
25

Expenditures

Detailed spending information was

gathered in the expenditure

mailback survey. Our questionnaire was adapted from the

standard CUSTOMER expenditure

mailback questionnaire that has

been used since 1985 by seven

Federal agencies and over 30

state agencies to estimate the

economic contribution that visitation to parks, forests, beaches and

other outdoor recreation areas

makes to local and regional

economies in terms of local sales,

output, income, and jobs.

The general spending categories

of the expenditure mailback are

designed to link with the U.S.

Forest Service’s IMPLAN inputoutput model. An input-output

model is an accounting tool

showing how different industries/

businesses are linked through

interindustry relationships and

therefore account for the secondary economic impacts (multiplier

impacts) of direct spending

associated with any activity.

IMPLAN is a microcomputerbased model and can be constructed for any county or aggregation of counties in the U.S. Two

models were constructed based

on two definitions of the study

area for impact analysis. One

model was built for Monroe

County and one for South Florida

(Dade, Broward, and Monroe

Counties). We were unable to

properly calibrate the Monroe

County model so an alternative

approach was used for Monroe

County. These models and

results will be presented in English

et al. (1996). Here, average

expenditures are reported for

establishing spending profiles.

Several expenditure categories

were modified in the detailed

portion of the expenditure list to

capture many of the special

for the total trip, the amount spent

in South Florida, and the amount

spent in the Florida Keys (Monroe

County). As noted above, this

allowed us to link expenditures

directly to the IMPLAN models for

these economies. The averages

per person per trip and the proportion of total trip spending that

takes place in the Florida Keys/

Key West (Monroe County) are

reported here. Also reported here

is the average expenditure per

person per day. This spending

profile will allow for comparisons

with information collected by other

destinations to assess the relative

affordability of different destinations. The State of Florida’s

Division of Tourism and The

Monroe County Tourist Development Council report visitor expenditures on a per-person per-day

basis.

Here, only trip-related expenditures are reported. Additional

information was gathered on

spending for major equipment

items such as scuba-diving

equipment, boats, motors, RVs

and motor homes, etc. However,

not enough information was

obtained for most of these items to

reliably estimate expenditures. In

fact, our experience suggests that

visitor survey methods are not

practical for estimating these types

of expenditures. It would simply

require sample sizes that would

not be affordable. The best

approach for these types of items

is to directly survey the business

establishments that sell such

equipment.

Per Person Per Day. Table 2.10

summarizes the average expenditures per person per day for the

summer and winter seasons,

along with a weighted annual

average. Although the winter

season average is higher than the

summer season average for total

expenditures ($115.74 versus

features of the Florida Keys/Key

West. The details can be found in

Appendix Tables A.2.42 to A.2.45.

The on-site survey identified

whether a visitor was paying their

own expenses, was sharing

expenses or if someone else was

paying their expenses. If they

were paying their own expenses,

they were asked how many others

they were paying for on this trip,

and if they were sharing expenses, with how many others

they were sharing expenses.

When someone else was paying

their expenses, interviewers asked

to speak with that person and

asked them if they would fill out

the expenditure mailback. The

questions above were repeated in

the mailback questionnaire and it

was emphasized that we wanted

to know about the expenses for

which they actually paid and for

how many people they were

paying. The objective was to get

an estimate of spending per

person per trip. This estimate can

then be linked to the estimates of

person-trips to estimate total

expenditures.

Zero expenditures are a legitimate

response only if the visitor did not

spend anything. If someone else

paid their expenses, the visitor

was asked to identify the paying

person and have them fill out the

questionnaire. There were a few

legitimate zero-expenditure

visitors. Most were from the

cruise ships and they noted on the

questionnaires that they were only

in Key West for a few hours, did

no shopping and purchased no

food or beverages. There were

also a few day-trippers from South

Florida who purchased everything

near home. These expenditures

would show up in the estimates for

South Florida.

The questionnaire was designed

to get expenditures for each item
26262626p

26

$101.08), this difference is not

statistically significant. Expenditures for lodging and for activities

related to sightseeing are also

higher in the winter than in the

summer, and these differences

are statisically significant. Expenditures related to snorkeling and

scuba diving are higher in the

summer than in the winter, and

this difference is also statistically

significant. Differences for all

other expenditure categories in

Table 2.10 are not statistically

significant. As will be shown in

Chapter 3, where these averages

are reported by mode of access,

cruise-ship passengers have

significantly lower expenditures

and they are a higher proportion of

visitation during the winter season,

which brings the average for the

winter down. Appendix Table

A.2.42 provides much greater

detail for each expenditure item in

Table 2.10.

Total Expenditures. Multiplying

the average expenditure per

person per trip by the total number

of person-trips yields an estimate

of the total direct spending by

visitors. During the June-November 1995 season, total spending

by recreating visitors was estimated to be about $484 million.

During the December 1995-May

1996 season, total spending by

recreating visitors was estimated

to be over $670 million. The total

annual spending by recreating

visitors in the Florida Keys/Key

West is about $1.2 billion. English

et al. (1996) reports the total

economic contribution this spending makes with respect to output,

income, and full-time equivalent

jobs in both the Monroe County

and South Florida economies.

Per Person Per Trip. Figure 2.17

(next page) summarizes the

average total trip expenditures per

person per trip for each season.

Winter season expenditures on a

per-person per-trip basis are

higher than summer season

expenditures, and these differences are statistically significant.

During the winter season about 53

percent of all trip-related expenditures are spent in the Florida

Keys/Key West (Monroe County),

while in the summer it is about 47

percent. The proportion spent in

South Florida is nearly the same in

both seasons, with about 72.3

percent during the winter and

about 70.6 percent during the

summer. Appendix Tables A.2.43,

A.2.44, and A.2.45 report the

detailed expenditures per person

per trip for each season and an

annual weighted average.

Table 2.10 Average Expenditures Per Person Per Day in Monroe County by Season

Category

June - November 1995 

($)

Dec. ’95 - May ’96

($)

Weighted Annual Average 

($)

Lodging

Food & Beverages

Transportation

Boating

Fishing

Diving

Sightseeing

Other Activity

Miscellaneous

Services

Total

32.86

28.53

9.35

5.67

2.50

5.31

3.25

1.06

11.54

1.03

101.08

39.28

30.82

11.59

5.71

3.99

1.88

4.93

2.00

13.37

2.16

115.74

36.31

29.76

10.56

5.69

3.30

3.46

4.16

1.57

12.53

1.64

108.97

See Appendix Table A.2.42 for details in each expenditure category.
27

For more information in this section

see Appendix Tables A.2.42 to

A.2.45.

$

June - Nov. ’95 Dec. ’95 - May ’96

Figure 2.17 Average Total Trip Expenditures Per Person by Season

878

620

413

922

667

490

0

100

200

300

400

500

600

700

800

900

1000

Total Trip

Ependiture

Expenditures in S.

FL

Expenditures in

Monroe
28282828p

28
29

Special Issue Questions

This section summarizes the

responses to a variety of "special

issue" questions. The first four

questions inquired as to why

people visited the Florida Keys/

Key West and offer additional

information about repeat visitation. Questions were also asked

about second home ownership,

visitors' use of their own boats,

and use of AM information radio

stations in the Florida Keys/Key

West. Finally, an Environmental

Concern Index (ECI) was constructed from visitors' responses

to 16 additional questions. The

detailed distributions and summary statistics for these responses are in Appendix Table

A.2.46.

Primary Purpose of the Trip.

Visitors were asked to give the

reason that best describes the

primary purpose of their trip to the

Florida Keys. They were handed

a card with the following responses:

A Recreation or vacation

B Visit family or friends

C Business trip

D Business/pleasure

E Other (specify)

It is important to note that this

question was asked of visitors

who had been pre-screened and

were determined to be recreating

visitors (83 percent of all visitors).

Over 90 percent of all recreating

visitors in both seasons responded that recreation or

vacation was their primary

purpose for visiting the Florida

Keys. A higher proportion of

winter season visitors came to

the Florida Keys for the primary

purpose of visiting family or

friends (5.3 percent in the winter

versus 3.3 percent during the

summer).

Special Events. The Florida

Keys/Key West put on a variety of

special events to attract visitors.

The Monroe County Tourist

Development Council provides

support for some of these events.

A card was provided to visitors in

our survey listing the various

events sponsored by the TDC and

held during the time period of their

visit. First they were asked if they

first attended any of these events,

and if they did, how important

these events were in their trip

planning. Overall during the year,

2.9 percent of all recreating

visitors attended at least one of

these events (2.6 percent during

the summer and 3.2 percent

during the winter). Of those that

attended one of these events, 38

percent said the events were

somewhat to extremely important

in their trip planning (48.4 percent

during the summer and 30.6

percent during the winter). This

translates into about 1.1 percent of

all recreating visitors saying that

the special events were somewhat

to extremely important in their trip

planning (1.2 percent during the

summer and 1.0 percent during

the winter). Readers should note

that we sampled during five

months of the year, and events

like Fantasy Fest would not have

been covered.

These small percentages mean

that the special events are relatively unimportant, but it does not

mean they are unimportant.

Percentage distributions tell us

about relative importance but only

absolute amounts tell us about

importance. For the summer

season, 1.2 percent of all recreating visitors translates into about

14,000 visitors, while 1 percent of

visitors in the winter translates into

about 13,700 visitors, for an

annual total of about 27,700

visitors attending a special event

that they considered somewhat to

extremely important. If none of

these visitors came to the Florida

Keys/Key West, there would be a

loss of about $13 million in visitor

spending. If we restricted this to

those that rated the special events

from important to extremely

important, the potential loss would

be about $8 million.

Return Trips. Two questions

pertaining to repeat visitation were

asked on the satisfaction mailback

questionnaire. These same

questions are asked on the TDC’s

regular visitor survey. Although

only the simple univariate statistics

on visitors' responses to these

questions are reported here, the

capability does exist to evaluate

how visitor importance and

satisfaction ratings for 25 selected

natural resource attributes, and

facilities and services in the

Florida Keys/Key West, are

related to repeat visitation.

Figure 2.18 shows that summer

season visitors are more likely

than winter season visitors to be

return visitors. This is consistent

with what was presented earlier on

the annual number of trips to the

Florida Keys/Key West. Figure

2.19 shows how soon they might

return. Again, summer season

visitors are more likely to return

sooner than winter season visitors.

Second Home Ownership.

Ownership of a second home in

the Florida Keys/Key West demonstrates a major commitment to

the area. The question asked

was, "Do you own a second home

or time share in the Florida Keys?"

Overall, 5.1 percent of visitors

responded YES to this question

(7.1 percent during the summer

and 3.4 percent during the winter).

Use Own Boat in Keys. Two

questions were asked on the

satisfaction mailback about use of

visitors' own boats in the Florida

Keys/Key West. Visitors were

asked whether they used their

own boat in the Florida Keys and if
30303030p

30

winter). Of those who used their

own boats 95.8 percent trailered

their boat to the Keys (95.1

percent during the summer and

97.0 percent during the winter),

and 3.9 percent stored their boat

in the Keys (4.9 percent during the

so, whether they stored it in the

Keys or trailered it. Overall, 14.4

percent responded that they used

their own boat, with a significantly

higher proportion during the

summer season (22.5 percent in

the summer and 7.6 percent in the

summer and 3.0 percent during

the winter).

Use of AM Information Radio

Stations. There are several lowfrequency AM radio stations in the

Florida Keys/Key West that

provide information to visitors.

One provides information about

the Key Deer and one provides

information about John

Pennekamp Coral Reef State

Park. Visitors were asked in the

satisfaction mailback whether they

had ever used any of these

stations. About 25 percent of all

visitors responded that they had

used one of these stations (28.8

percent during the summer and

21.4 percent during the winter).

Environmental Concern Index

(ECI). The ECI is an index

created by the answers to 16

questions asked on the satisfaction mailback questionnaire. The

16 questions were designed by

Weigel and Weigel (1978). The

index has been tested by past

researchers for internal consistency, test re-test reliability and

validity. The index has also been

used successfully to predict actual

behaviors with regard to environmental concerns such as recycling.

In 1992, NOAA, the U.S. Forest

Service, the U.S. Environmental

Protection Agency, the U.S.

Department of the Interior’s

Bureau of Land Management, the

U.S. Army Corps of Engineers, the

U.S. Department of Agriculture’s

Economic Research Service, and

the Sporting Goods Manufacturing

Association joined in a cooperative effort to conduct the National

Survey on Recreation and the

Environment (NSRE). The NSRE

partners hired Dr. Morgan Miles,

Associate Professor of Marketing

at Georgia Southern University, to

evaluate several competing

indexes that might be used for

measuring people’s environmental

concerns. Dr. Miles was asked to

Summer season visitors are more likely to be return visitors than winter

season visitors.

Summer season visitors that are likely to return are likely to return much

sooner than winter season visitors.

0

10

20

30

40

50

Will

Return

Very

Likely

Likely Somewhat

likely

Will Not

Return

Don't

Know

Figure 2.18 Liklihood of Making a Return Trip to the Keys

Percent

June - Nov. ’95 Dec. ’95 - May 

48.5

20.3

11.7

9.3

2.6

4.9

38.3

20.1

16.3 13.5

1.6 1.3

Figure 2.19 How Soon Might They Return

June - Nov. ’95 Dec. ’95 - May 

19.1

12.1

29.8

31.3

7.7 9.7

6.2

34.2

37.5

12.4

0

10

20

30

40

< 3 months 3 - 6 months 6 - 12 months > 1 year Don't Know

Percent
31

evaluate the New Environmental

Paradigm (Dunlap and Van Liere,

1978), the Personal Environmental Behavior Scale (Dunlap and

Van Liere, 1978), the Roper

Survey (1991), and the ECI.

Dr. Miles concluded that the ECI

was the best index because it

measured three basic components

of attitude: beliefs, evaluations,

and intentions. The other scales

measure only one or two of these

components and thus can be

more easily misinterpreted. Based

on Dr. Miles’s evaluation and the

ECI’s past record in predicting

people’s actual behavior, we

decided to include it in our visitor

survey. The ECI’s use in the

context of predicting recreation

behavior or in segmenting markets

has not to our knowledge been

tested. Therefore, we consider

the ECI as experimental. In future

work, we hope to test the usefulness of this index.

There was no statistical difference

in the mean scores for the summer and winter seasons (62.0 for

the summer and 61.5 for the

winter). This was true despite the

significant differences cited earlier

with respect to the relative demographic profiles of summer and

winter season visitors. Of all

recreating visitors to the Florida

Keys/Key West, 37.3 percent had

scores over 65, meaning they

placed a very high priority on

protection of the environment, and

an additional 56.7 percent scored

between 49 and 64, meaning they

were concerned about protection

of the environment. Overall then,

94 percent of all recreating visitors

to the Florida Keys/Key West are

concerned to very concerned

about protecting the environment.
32323232p

32

For more details on information

in this section see Appendix

Tables A.3.1 and A.3.2.

 Chapter 3.

Profiles of Users by

Mode of Access

This chapter provides detailed

profiles of visitors by each mode of

access (e.g. Auto, Air and Cruise

Ship visitors). For two items

presented in Chapter 2, sample

sizes would not support separate

profiles. These items are Days

and Hours in Selected Activities

and Visitation to the Dry Tortugas.

Regional Visitation

In Chapter 2, the regional visitation patterns were presented by

season. In this chapter, the

patterns are presented by season

and mode of access. Figure 2.3

(page 10) shows the boundaries of

each region. Appendix Tables

A.3.1 and A.3.2 present the

detailed visitation patterns for auto

and air visitors, respectively. All

cruise ship passengers visit Key

West only. Table 3.1 summarizes

part of the information found in

appendix tables A.3.1 and A.3.2.

Key Findings:

• The Upper Keys are the top

choice of auto visitors during

the summer season, while

Key West is the top choice

during the winter season.

• Auto visitors have more

complex regional visitation

patterns.

• Key West is the top choice for

air visitors during both seasons.

• Air visitors seem to stay in the

regions in which the airport

they used to access the Keys

is located.

• Cruise Ship passengers do

not get out of Key West.

Table 3.1 Regional Visitation Patterns by Mode of Access and Season

Mode of Access / 

Region

June - Nov. ‘95

(Percent)

Dec. ‘95 -May ‘96

(Percent)

Weighted 

Annual Avg. 

(Percent)

Auto

Upper Keys

Middle Keys

Lower Keys

Key West

Air

Upper Keys

Middle Keys

Lower Keys

Key West

Cruise Ship

Key West

1. For more details see Appendix Tables A.3.1 and A.3.2

2. 100 percent of cruise ship passengers visit Key West; zero percent visit 

 other regions.

45.15

34.23

12.55

35.22

1.09

10.93

2.57

86.65

100.00

45.59

32.82

16.78

54.34

3.15

13.15

5.89

92.13

100.00

45.37

33.52

14.70

44.92

2.41

12.35

4.70

90.16

100.00

1

2
33

Activity Participation: By

Region, Season and Mode

of Access

In Chapter 2, detailed activity

profiles were presented for all

visitors by region and season. In

this chapter, an additional dimension is added by breaking down

estimates by mode of access.

Appendix Tables A.3.3 to A.3.12

present the details for 41 aggregated activities for visitors by each

mode of access, region and

season. Detailed profiles for the

full set of 68 activities are not

presented. These more detailed

profiles can be obtained from the

authors on request.

Table 3.2 shows the top-rated

activities by mode of access and

season. Snorkeling was the top

choice for auto visitors during the

summer. Visiting Museums and

Historic Areas was the top choice

for air visitors during the summer,

reflecting the fact that most of the

air visitors were visitors to Key

West. Cruise-ship visitors, who

are typically in Key West for only a

few hours, primarily participate in

Sightseeing and Attractions during

the summer. Sightseeing and

Attractions becomes the top

choice for visitors by all modes of

access during the winter season.

Although Visiting Museums or

Historic Areas was the top choice

for air visitors during the summer

and Sightseeing and Attractions

during the winter season, a higher

proportion of air visitors participated in water-based activities

than either auto or cruise ship

visitors during both seasons. Only

5-11 percent of cruise ship passengers participate in water-based

activities (Figure 3.1).

Auto Air Cruise Ship

Figure 3.1 Participation in Water-based Activities by Mode of Access and Season

A higher proportion of air visitors engage in water-based activities in both seasons. 

Very few cruise ship passengers engage in water-based activities.

82

65

87 82

11

5

0

10

20

30

40

50

60

70

80

90

June - Nov. '95 Dec. '95 - May '96

Percent

For more detailed information

in this section, see Appendix

Tables A.3.3 to A.3.12.

Table 3.2 Top Rated Activity by Mode and Season—Number of Participants

Season / Mode of Access Activity

Participation 

Rate

Number of 

Participants

June - November 1995

Auto

Air

Cruise Ship

December - May 1996

Auto

Air

Cruise Ship

1. Participant rate is the percent of all visitors by the mode of access that did the 

 activity.

Snorkeling

Visiting Museums 

or Historic Areas

Sightseeing and 

Attractions

Sightseeing & 

Attractions

Sightseeing & 

Attractions

Sightseeing & 

Attractions

45.15

67.90

92.36

60.28

65.52

90.83

444,299

53,993

100,152

611,040

93,008

193,351

1
34343434p

34

November 1995 season. The

column labelled “Foreign Visitors

Only” shows that 20.81 percent of

all visitors that were foreign and

came by auto were from Germany.

Canada and England are among

the top three countries for all

modes of access and seasons,

except Canada during the summer

season. As was shown in Chapter

2, Canada becomes the number

one source of foreign visitation

during the winter season. And

here it is shown that, during the

winter, Canadians are number one

across all three modes of access.

Although most foreign visitors,

from most countries, seem to

prefer accessing the Florida Keys/

Key West by auto, the Germans

seem almost exclusively to choose

the auto mode of access. No

Germans were found in the cruise

ship surveys, and annually, the

Germans made up only about

eight (8) percent of all foreign

visitors that used the air mode of

access. Appendix Tables A.3.13

to A.3.15 show the details for all

countries by mode of access and

season. Chapter 4 will present

more detailed profiles of foreign

visitors.

Domestic Visitors. In Chapter 2,

it was shown that visitors from the

South dominate both seasons but

that the East and Midwest regions

become much more important

during the winter season. Appendix Tables A.3.16 to A.3.18 show

the distributions of visitors by the

U.S. Bureau of Census Regions

and Divisions, by season, and by

mode of access. Again, the

percent distributions presented in

these tables have a different

interpretation than those presented in Chapter 2. The column

labelled “All Visitors” is the percent

of all visitors by that particular

mode of access and season. In

Table A.3.16, for example, 6.07

percent of all auto visitors were

from the East during the JuneNovember 1995 season. The

second column, labelled “Domestic Visitors Only” shows that 7.73

percent of all domestic visitors that

accessed the Florida Keys/Key

West by auto were from the East

during the June-November 1995

season.

Appendix Tables A.3.16 to A.3.18

present a lot of detail and can be

difficult to use in screening out

significant differences. Figures

Origin of Visitors

Foreign Visitors. In Chapter 2, it

was reported that foreign visitors

made up 18.8 percent of all

visitors during the summer season

and over 15.2 percent during the

winter season. Figure 3.2 shows

that foreign visitors are a significantly higher proportion of auto

visitors than visitors that access

the Flroida Keys/Key West by the

air or cruise ship modes. It is

important to note the different

interpretation of the percent

distributions presented in this

section versus those presented in

Chapter 2. In Chapter 2, it was

shown that 18.8 percent of all

visitors to the Florida Keys/Key

West were foreign visitors during

the June-November 1995 season

(Figure 2.9). Here one should

read Figure 3.2 to say that 21

percent of all auto visitors (not all

visitors) were foreign visitors

during the June-November 1995

season. Four (4) percent of all air

visitors and seven (7) percent of

all cruise ship visitors were foreign

visitors. Therefore, we can

conclude that a higher proportion

of auto visitors are foreign visitors

when compared with visitors that

come by the air and cruise ship

modes of access.

Table 3.3 shows the top three

foreign counties by mode of

access and season. The top three

were chosen based on the

rankings on an annual basis. As

in Chapter 2, two separate percent

distributions are presented for

each country during each season.

But here, the additional dimension

of mode of access changes the

interpretation of the two columns.

The “All Visitors” column is the

percent of visitors that came by a

particular mode of access, from a

particular country, during a particular season. For example, Table

3.3 reports that 4.45 percent of all

auto visitors (not all visitors) were

from Germany during the June21

18

20

4 5 5

7 8 7

0

5

10

15

20

25

June - Nov. '95 Dec. '95 - May '96 June '95 - May '96

Percent

Auto Air Cruise Ship

Figure 3.2 Foreign Visitors by Mode of Access and Season (Percent of All Visitors by 

 Mode of Access)

Foreign visitors are a significantly higher proportion of auto visitors than the air or 

cruise ship visitors.
35

7.7

80.4

3.5

8.4

22.0

48.5

11.5

18.0

25.8

54.5

2.8

17.0

0

10

20

30

40

50

60

70

80

90

EAST SOUTH WEST MIDWEST

Percent

Auto Air Cruise Ship

Figure 3.3 Census Regions of Primary Residence by Mode of Access: June - November 1995

Florida is the top origin of visitors

for the auto and cruise ship modes

of access when ranked on an

annual basis (Table 3.4). The two

columns in Table 3.4 containing

the percent distributions have the

same interpretation as those in

Table 3.3. Pennsylvania is the

number one origin of air visitors,

when ranked on an annual basis,

and is ranked number two in both

seasons. For air visitors, Florida

is ranked number one during the

summer season and New York is

ranked number one during the

winter season. Florida, New York

and Pennslyvania are among the

top three states for both the auto

and air modes of access when

ranked on an annual basis.

3.3 and 3.4 help show some of the

significant differences in origins of

visitors by mode of access and

season.

Key Findings:

• During both seasons, a higher

proportion of air visitors came

from the South as compared

to air and cruise ship visitors.

• During both seasons, a higher

proportion of air visitors are

from the East as compared to

auto and cruise ship visitors.

• A higher proportion of cruise

ship visitors are from the

West and Midwest regions

as compared to auto and air

visitors, although the differences are not significant for

the Midwest during the winter.

Table 3.3 Top Three Foreign Countries by Mode of Access and Season

Mode of Access / 

State

June - Nov. ‘95 Dec. ‘95 -May ‘96 Weighted Annual Average

Auto

Germany

England

Canada

Air

Canada

England

Scotland

Cruise Ship

Canada

England

Ireland

1. Top three ranked on annual basis. For more details see Appendix Tables A.3.13, A.3.14 and A.3.15

2. Percents are the percent of visitors by each mode of access (20.92 percent of all foreign visitors by auto are from 

 Germany during June - November ‘95 season).

1

2

5

1

3

N/A

2

1

3

4.45

4.12

1.19

1.06

0.53

0.00

0.47

1.87

0.93

20.81

19.29

5.58

28.57

14.29

0.00

7.14

28.57

14.29

All 

Visitors

Rank (Percent)

Foreign 

Visitors 

Only

(Percent)

1,2

2

3

1

1

2

3

1

2

N/A

5.11

2.80

5.30

1.22

1.14

0.76

4.55

0.91

0.00

28.19

15.44

29.19

22.85

21.38

14.25

58.82

11.76

0.00

All 

Visitors

Rank (Percent)

Foreign 

Visitors 

Only

(Percent)

1

2

3

1

2

3

1

2

3

4.78

3.45

3.27

1.16

0.92

0.49

3.16

1.23

0.32

24.25

17.49

16.60

24.46

19.38

10.24

43.20

16.85

4.32

All 

Visitors

Rank (Percent)

Foreign 

Visitors 

Only

(Percent)
36363636p

36

Cruise ship visitors have quite a

different distribution for the origin

of visitors. Although Florida is

ranked number one in all seasons,

Texas and California are numbers

one and two when ranked on an

annual basis. Appendix Tables

A.3.19 to A.3.21 show the detailed

distributions for states of primary

residence by mode of access and

season.

As was shown in Chapter 2,

Florida is the leading source of

visitors to the Florida Keys/Key

West, and South Florida (Dade,

Broward and Palm Beach counties) is the dominant source of

these visitors. As one would

expect because of their proximity

to the Keys, South Floridians are

the dominant source of auto

visitors (Table 3.5). What is

somewhat surprising is that Dade

County is the number two source

of Floridians that come by cruise

ship, when ranked on an annual

Auto Air Cruise Ship

Figure 3.4 Census Regions of Primary Residence by Mode of Access: 

 December 1995 - May 1996 Percent

27.9

40.3

4.7

27.1

38.7

33.1

3.6

24.6

17.2

37.4

17.7

27.8

0

5

10

15

20

25

30

35

40

45

EAST SOUTH WEST MIDWEST

basis, and is ranked number one

during the summer season. Table

3.5 should be read differently than

Tables 3.3 and 3.4. The column

labelled “All Visitors” should be

read as the percent of all visitors

by that mode of access that came

from the county. The second

column, labelled “Floridians Only,"

should be read as the percent of

all Floridians that came by that

mode of access from the county.

For example, during the JuneNovember 1995 season, 17.5

percent of all auto visitors to the

Florida Keys/Key West came from

Dade County, Florida. And, 34

percent of all Floridians that came

by auto, during that same season,

were from Dade County.

Table 3.4 Top Three States by Mode of Access and Season

Mode of Access / 

State

June - Nov. ‘95 Dec. ‘95 -May ‘96 Weighted Annual Average

Auto

Florida

New York

Pennsylvania

Air

Pennsylvania

New York

Florida

Cruise Ship

Florida

Texas

California

1. Top three based on annual ranking.

1

2

5

2

4

1

1

6

3

52.06

2.28

1.52

8.00

7.26

17.90

10.75

4.67

6.54

66.21

2.90

1.93

8.31

7.54

18.59

11.50

5.00

7.00

All 

Visitors

Rank (Percent)

Domestic 

Only

(Percent)

1

1

2

4

2

1

11

1

2

3

19.60

6.51

4.99

9.80

10.09

2.90

10.00

9.55

7.27

23.94

7.96

6.10

10.35

10.66

3.07

10.84

10.34

7.88

All 

Visitors

Rank (Percent)

Domestic 

Only

(Percent)

1

2

3

1

2

3

1

2

3

35.59

4.43

3.28

9.15

9.07

8.30

10.25

7.90

7.03

44.33

5.51

4.09

9.61

9.52

8.72

11.06

8.52

7.58

All 

Visitors

Rank (Percent)

Domestic 

Only

(Percent)
37

For more details on the information in this section, see Appendix

Tables A.3.13 to A.3.21.

Table 3.5 Top Three Florida Counties of Residence by Mode of Access and Season

Mode of Access / 

County

June - Nov. ‘95 Dec. ‘95 -May ‘96 Weighted Annual Average

Auto

Dade

Broward

Palm Beach

Air

Hillsborough

Pinellas

Leon

Cruise Ship

Pinellas

Dade

Orange

1. Top three ranked on annual basis.

2. Percent is the percent of visitors by mode of access.

1

2

3

2

3

1

2

1

4

17.7

8.5

5.2

2.1

1.6

2.7

1.4

2.8

0.9

34.0

16.3

10.0

11.9

8.9

14.8

13.0

26.1

8.7

All 

Visitors

Rank (Percent)

Floridians 

Only

(Percent)

1,2

1

2

3

1

2

N/A

1

4

2

5.4

3.6

2.0

0.8

0.8

0.0

3.2

0.9

1.8

27.6

18.3

10.2

26.2

26.2

0.0

31.8

9.1

18.2

All 

Visitors

Rank (Percent)

Floridians 

Only

(Percent)

1

2

3

1

2

3

1

2

3

11.5

6.0

3.6

1.3

1.1

1.0

2.6

1.6

1.5

32.2

16.8

10.1

15.1

12.8

11.5

25.2

15.1

14.8

All 

Visitors

Rank (Percent)

Floridians 

Only

(Percent)
38383838p

38

Number of Annual Visits

and Length of Stay

Annual Visits and Days. Visitors

by the auto mode of access make

a significantly higher number of

trips (visits) to the Florida Keys/

Key West each year than visitors

from the air and cruise ship modes

(Figure 3.5). There was no

significant difference between air

and cruise ship visitors in terms of

the annual number of visits. Auto

visitors not only make more visits

annually, they also spend a

significantly higher number of days

annually in the Florida Keys/Key

West (Figure 3.6). Although there

was not a significant difference in

the number of annual visits

between air and cruise ship

visitors, air visitors spent a significantly higher annual number of

days in the Florida Keys/Key West

than cruise ship visitors. Appendix

Table A.3.22 contains the details

on the distributions of annual visits

and days.

Length of Stay (Days) and

Number of Nights. In Chapter 2,

the method of how length of stay

(measured in days) was calculated

was explained and then was

contrasted with the number of

nights. Air visitors spent a significantly higher number of days and

nights in the Florida Keys/Key

West on each visit (Figures 3.7

and 3.8). All cruise ship passengers were day-visitors, i.e., they

did not stay overnight. From the

City of Key West Transport

Authority it was later confirmed

that only one ship stayed overnight during fiscal year 1995-1996.

Appendix Table A.3.23 contains

more detail on the distributions for

length of stay in terms of the

number of days and nights per

visit.

Number of Nights per Region.

For auto visitors, in all seasons,

there was no difference in the

average number of nights spent

Auto Air Cruise Ship

Figure 3.5 Average Annual Visits to the Florida Keys/Key West by Mode of Access and Season

Auto visitors from both seasons make a significantly higher number of visits 

annually to the Florida Keys/Key West.

5.4

2.7

1.6

1.2 1.4

1

0

1

2

3

4

5

6

June - Nov. '95 Dec. '95 - May '96

Percent

Auto Air Cruise Ship

Figure 3.6 Average Annual Number of Days to the Florida Keys/Key West by Mode of 

 Access and Season

Auto visitors from both seasons spend a significantly higher number of days 

annually in the Florida Keys/Key West.

14.3

11 10.4

9.1

1.6 1.0

0

2

4

6

8

10

12

14

16

June - Nov. '95 Dec. '95 - May '96

Percent

between the Upper and Middle

Keys and Key West (Appendix

Table A.3.24). Auto visitors spent

a significantly lower number of

nights in the Lower Keys during

both seasons. For air visitors, the

story is quit different. As was

shown in the regional visitation

section of this chapter, air visitors

do not generally leave the regions

where the airport they used is

located. This shows up in the

average number of nights spent in

each region, as air visitors spent a

significantly higher number of

nights in Key West in both seasons (5.5 nights per visit during

the summer and 5.7 nights per

visit during the winter). Air visitors

spent a significantly higher number of nights in the Middle Keys

relative to the Upper and Lower

Keys during the winter (see

Appendix Table A.3.24).
39

Auto Air Cruise Ship

Figure 3.7 Average Length of Stay (# of Days) by Mode of Access and Season

Air visitors length of stay each visit is significantly longer during both seasons.

4.2

6.8

7.6 7.9

1.0 1.0

0

1

2

3

4

5

6

7

8

June - Nov. '95 Dec. '95 - May '96

Percent

Auto Air Cruise Ship

Figure 3.8 Average Number of Nights Spent in the Florida Keys/Key West by Mode of 

 Access and Season

Air visitors spent a significantly higher number of nights in the Florida Keys/Key 

West each visit in both seasons.

3.7

6.4 6.7

7.4

0.0 0.0

0

1

2

3

4

5

6

7

8

June - Nov. '95 Dec. '95 - May '96

Percent

For more details on the information

presented in this section, see

Appendix Tables A.3.22 to A.3.24
40404040p

40

Demographic Profiles

In Chapter 2, the two survey

samples (Auto, Air and Curise

Ship and CUSTOMER) were

described and the key findings

summarized with respect to

seasonal differences between all

visitors. Here, the focus is on

differences between visitors by

mode of access. For the CUSTOMER sample, comparisons are

restricted to the auto and air

modes of access.

Appendix Tables A.3.25 to A.3.27

include summary statistics on the

distributions of all demographic

characteristics of the Auto, Air and

Cruise Ship samples,while Appendix Table A.2.41 reports the same

kinds of information for the CUSTOMER samples. For all

characterisitcs, non-parametric

statistical tests were performed to

test for differences in the entire

distributions. These tests were

conducted in a series of pair-wise

comparisons (e.g., Auto versus Air,

Auto versus Cruise Ship, and Air

versus Cruise Ship). The reason

for the series of pair-wise comparisons is that current statistical

procedures cannot calculate

statistical significance in cases of

more than the two-group comparisons. For age, party size, and

number of children in the party,

additional tests were run on the

differences in both means and

medians. Although the results of

these tests are summarized here,

the detailed statistical test results

are not. These results can be

obtained from the authors upon

request. The results of most of

the tests were very different by

season, but similar for the two

surveys (Auto, Air and Cruise

Ship versus CUSTOMER).

Key Findings:

Auto, Air and Cruise Ship Survey

June-November 1995

• No significant difference in Race/Ethnicity between auto and air

visitors, but significant differences between auto and cruise ship

visitors and between air and cruise ship visitors. Black Not

Hispanic visitors made up a significantly higher proportion of

cruise ship passengers.

• No significant difference in Household Income between either

auto and air visitors or between air and cruise ship visitors, but a

significant difference was found between auto and cruise ship

visitors. Cruise ship visitors come from higher income households than auto visitors.

• No differences in Age.

• Significant differences in Party Size. Cruise ship visitors had the

highest average party size at 3.98, followed by auto visitors with

2.85 and air visitors with 2.27.

• No difference in the Number of Children between air and cruise

ship visitors, but significant differences between auto and air

visitors and between auto and cruise ship visitors. About 68

percent of auto visitors did not bring children, while 90 percent of

air visitors and 85 percent of cruise ship visitors did not bring

children.

December 1995 - May 1996

• No significant differences in Race/Ethnicity.

• Significant differences in Household Incomes. Air and cruise

ship visitors both come from households with higher incomes

than auto visitors, and air visitors come from households with the

highest incomes.

• Significant differences in Age. Cruise ship visitors had the

highest average age, 54, versus 50 for auto and 42 for air

visitors. Also, a significantly higher proportion of cruise ship

passengers were 61 or over (almost 39 percent versus 22

percent for auto and 10 percent for air visitors). And, air visitors

had a significantly higher proportion of visitors in the 16-25 age

category (10.5 percent versus 4.4 percent for auto and 3.2

percent for cruise ship visitors).

• No significant difference in Party Size between auto and cruise

ship visitors, but significant differences between auto and air

visitors and between air and cruise ship visitors. Average party

size was 2.53 for cruise ships, 2.43 for auto, and 2.05 for air

visitors.

• No significant differences in the Number of Children based on

the comparisons of the entire distributions, but auto visitors had

a significantly higher mean number of children with them (0.18

versus 0.03 for both air and cruise ship passengers).
41

CUSTOMER

June-November 1995

• No differences for Sex.

• Significant difference for Race/Ethnicity. Auto visitors had a

significantly higher proportion of Hispanic visitors.

• Significant difference for Age. Air visitors were older with an

average age of 36 versus 31 for auto visitors. Air visitors had a

significantly lower proportion of children (age 1-15) with them.

Only 11.9 percent of air visitors were under age 16 versus 23.2

percent for auto visitors.

• No difference for Household Income.

• Significant difference for Household Type. A higher proportion of

air visitors come from households of the type, single adults with

no children. A higher proportion of auto visitors come from

households of the type, two adults with children.

• Significant difference for Party Size. Auto visitors had an average party size of 3.8 visitors versus 2.8 for air visitors.

• No difference for Type of Party.

• No difference for Employment Status.

• Significant difference in Education Completed. Air visitors were

more highly educated. This was true even when the comparisons were restricted to those 16 and older.

• No difference in Disabilities.

December 1995 - May 1996

• No difference for Sex.

• Significant difference for Race/Ethnicity. Auto visitors had a

significantly higher proportion of Hispanic visitors.

• Significant difference in Age. Air visitors were older with an

average age of 41 versus 38 for auto visitors. Air visitors had a

significantly lower proportion of children (age 1-15) with them.

Only 7.1 percent of air visitors were under 16 years of age, while

13.7 percent of auto visitors were under 16.

• Significant difference for Household Income. Air visitors had

higher incomes.

• No difference in Houshold Type.

• Significant difference in Employment Status. Air visitors had a

significantly higher proportion of visitors employed full-time and a

lower proportion of students than auto visitors.

• Significant difference in Education Completed. Air visitors were

more highly educated. This was true even when the comparison

was restricted to those age 16 and older.

• No difference in Disabilities.
42424242p

42

Expenditures

In Chapter 2, expenditures were

reported on a per-person per-day

and per-person per-trip basis, and

comparisons were made for the

different seasons. It was found

that there were only a few significant seasonal differences in

expenditures per person per day,

and that total expenditures per

person per day, although higher

during the winter, were not significantly different. However, it was

also shown that total expenditures

per person per trip were significantly higher during the winter

season. This was true largely

because winter season trips are

longer in length (i.e., more days

and nights in the Keys per trip).

In this chapter, the results of a

series of pair-wise comparisons

are presented between visitor

spending by mode of access.

Results are summarized by

category of expenditure and

season. As in previous sections of

this chapter, the pair-wise comparisons were between auto and

air visitors, auto and cruise ship

visitors, and air and cruise ship

visitors. Although the details of

the statistical tests are not reported here, they are available

form the authors upon request.

Table 3.6 shows the average

expenditures per person per day

for which the tests were conducted. Further detailed breakdowns for each of the spending

categories can be found in Appendix Tables A.3.28 to A.3.36.

Figures 3.9 and 3.10 summarize

the total expenditures per person

per trip for both seasons.

Key Findings:

Expenditures Per Person Per Day

June-November 1995

• Lodging. No significant difference between auto and air visitors, but significant differences between auto and cruise ship

visitors and between air and cruise ship visitors.

• Food & Beverages. Significant differences in all comparisons.

• Transportation. Significant differences in all comparisons.

• Boating. No significant differences.

• Fishing. No significant differences.

• Diving. No significant differences.

• Sightseeing. No significant difference between auto and air

visitors, but significant differences between auto and cruise ship

visitors and between air and cruise ship visitors.

• Other Activity. No significant difference between air and cruise

ship visitors, but significant differences between auto and air

visitors and between auto and cruise ship visitors.

• Miscellaneous. No significant difference between auto and air

visitors, but significant differences between auto and cruise ship

visitors and between air and cruise ship visitors.

• Services. No significant differences.

• Total. Significant differences in all comparisons.

December 1995 - May 1996

• Lodging. No significant difference between auto and air visitors, but significant differences between auto and cruise ship

visitors and between air and cruise ship visitors.

• Food & Beverages. Significant differences in all comparisons.

• Transportation. No significant difference between auto and

cruise ship visitors, but significant differences between auto and

air visitors and between air and cruise ship visitors.

• Boating. No significant differences.

• Fishing. No significant differences.

(continued on next page)

Auto Air Cruise Ship

Figure 3.9 Average Total Trip Expenditures Per Person by Mode of Access: 

 June - November 1995

947

653

414

1,157

1,035

976

90 82 81

0

200

400

600

800

1000

1200

Total Trip Expenditures Expenditures in S. FL Expenditures in Monroe

$ Per Person Per Trip
43

• Diving. No significant

differences.

• Sightseeing. Significant

differences in all comparisons.

• Other Activity. No significant differences between

auto and air visitors and

between air and cruise ship

visitors, but a significant

difference between auto and

cruise ship visitors.

• Miscellaneous. No significant difference between

auto and air visitors, but

significant differences

between auto and cruise

ship visitors and between air

and cruise ship visitors.

• Services. No significant

diference between air and

cruise ship visitors, but

significant differences

between auto and air visitors

and between auto and

cruise ship visitors.

• Total. Significant difference

in all comparisons.

Expenditures Per Person

Per Trip

June-November 1995

• Total Trip. Significant

difference in all comparisons.

• In South Florida. Significant differences in all

comparisons.

• In Monroe County. Significant differences in all

comparisons.

December 1995 - May 1996

• Total Trip. Significant

differences in all comparisons.

• In South Florida. Significant differences in all

comparisons.

• In Monroe County. Significant differences in all

comparisons.

For further details on the

information in this section, see

Appendix Tables A.3.28 to A.3.36.

Auto Air Cruise Ship

Figure 3.10 Average Total Trip Expenditures Per Person by Mode of Access: 

 December 1995 - May 1996

1,048

737

505

1,281

1,030 972

101 101 101

0

200

400

600

800

1000

1200

1400

Total Trip Expenditures Expenditures in S. FL Expenditures in Monroe

$ Per Person Per Trip

Table 3.6 Average Expenditures Per Person Per Day in Monroe 

 County by Mode of Access and Season ($)

Category

June - Nov. ‘95 Dec. ‘95 -May ‘96

Lodging

Food & Beverages

Transportation

Boating

Fishing

Diving

Sightseeing

Other Activity

Miscellaneous

Services

Total

1. For more information see Appendix Tables A.3.28, A.3.29, and A.3.30.

Auto Air

Cruise 

Ship 1

36.01

29.58

7.91

5.88

2.73

5.72

2.81

0.70

7.93

1.06

$100.33

40.33

38.76

39.47

4.09

1.05

3.95

2.81

5.72

10.65

1.02

$147.84

0.00

13.17

4.84

4.68

1.23

2.36

7.49

1.61

44.66

0.74

$80.78

Auto Air

Cruise 

Ship

46.45

31.56

9.42

5.96

3.50

1.88

3.85

1.43

9.24

1.22

$114.52

48.35

39.50

29.32

4.25

4.94

1.96

1.76

2.33

10.63

3.06

$145.55

0.00

21.65

9.94

5.53

5.64

1.79

12.06

4.46

34.37

5.91

$104.63
4444p

44

Special Issue Questions

As in other sections of this chapter, the issues addressed in

Chapter 2 are further explored by

testing for differences in responses by visitors by mode of

access. Appendix Table A.3.37

summarizes the responses by

mode of access and season.

Here the key findings are summarized here.

Key Findings:

June-November 1995

• Primary Purpose of the Trip. No significant difference between

auto and air visitors, but significant differences between auto and

cruise ship visitors and between air and cruise ship visitors.

• Special Events. No significant differences.

• Likelihood of Return Trips. No significant difference between

auto and air visitors, but significant differences between auto and

cruise ship visitors and between air and cruise ship visitors.

• How Soon Will They Return. No significant difference between

auto and air visitors, but significant differences between auto and

cruise ship visitors and between air and cruise ship visitors.

• Second Home Ownership. No significant differences.

• Use of Own Boat in Keys. No significant difference between air

and cruise ship visitors, but significant differences between auto

and air visitors and between auto and cruise ship visitors.

• Store or Trailer Boat. Significant differences for all comparisons.

• Use of AM Information Radio Stations. No significant difference between auto and air visitors, but significant differences

between auto and cruise ship visitors and between air and cruise

ship visitors.

• Environmental Concern Index. No significant differences.

December 1995 - May 1996

• Primary Purpose of the Trip. No significant difference between

auto and air visitors, but significant differences between auto and

cruise ship visitors and between air and cruise ship visitors.

• Special Events. No significant differences.

• Likelihood of Return Trips. No significant difference between

auto and air visitors, but significant differences between auto and

cruise ship visitors and between air and cruise ship visitors.

• How Soon Will They Return. No significant difference between

auto and air visitors, but significant differences between auto and

cruise ship visitors and between air and cruise ship visitors.

• Second Home Ownership. No significant differences.

• Use of Own Boat in Keys. No significant difference between

auto and air visitors, but significant differences between auto and

cruise ship visitors and between air and cruise ship visitors.

• Store or Trailer Boat. Significant differences in all comparisons.

• Use of AM Information Radio Stations. No significant difference between air and cruise ship visitors, but significant differences between auto and air visitors and between auto and cruise

ship visitors.

• Environmental Concern Index. No significant differences

between auto and air visitors or between air and cruise ship

visitors, but a significant difference between auto and cruise ship

visitors.

For more details on the information in this section see Appendix

Table A.3.37.
45

 Chapter 4.

Profiles of Foreign

Visitors

This chapter provides detailed

profiles of foreign visitors and

serves as a model for how profiles

can be developed for other groups

of visitors. For example, one

might choose to develop profiles

by segmenting visitors on an

activity basis. One might also

choose, as we have here, to

profile the origin of visitors, e.g.,

state or region of residence. The

limits to developing a profile are

defined by the sample sizes

available for any particular group.

Many users will want to know the

separate economic contributions

made by a certain selected group

of visitors. Developing a detailed

profile of a group of visitors is an

important first step in the process

of developing such estimates.

One of the first lessons is that the

sum of the parts may not equal the

whole if one attempts to provide

separate estimates of the economic contribution of different

groups. This problem would not

occur for segmenting visitors by

place of origin, but would likely

occur when segmenting visitors by

recreation activity. As was shown

in Chapter 2, visitors engage in

multiple activities in multiple

regions, so double-counting would

be a problem.

Here, a detailed profile of foreign

visitors is provided following the

set of topics covered for all visitors

in Chapter 2. There were certain

topics for which sample sizes

would not support developing

separate estimates, or for which

greater detail could be handled in

special requests. The items we

could not reliably estimate for

foreign visitors include Visitation to

the Dry Tortugas and Days and

Hours in Selected Activities.

Origins of foreign visitors were

covered in Chapter 2 and are not

repeated here. For activity

participation, the detailed 68

activity profiles were not produced.

Instead, the estimates for the 41

aggregated activities are provided.

The details of the 68 acivities can

be obtained from the authors upon

request.

Number of Visitors and

Mode of Access

Number of Visitors. In Chapter

2, it was reported that 18.8

percent of summer season (JuneNovember 1995) visitors and 15.2

percent of winter season (December 1995 - May 1996) visitors were

foreign visitors. It is estimated

then, that there were over 220

thousand foreign visitors during

the summer season and over

almost 208 thousand foreign

visitors during the winter season,

for a total annual foreign visitation

of over 428 thousand (16.86

percent of all recreating visitors).

Using estimates of the average

length of stay by season, it is

estimated that foreign visitors

spent over 751 thousand persondays in the Florida Keys/Key West

during the summer season and

over 1.1 million person-days

during the winter season, for a

total annual number of persondays of about 1.9 million.

Although foreign visitors made up

18.8 percent of the person-trips

(visits) during the summer season,

they only accounted for 15.4

percent of the person-days. The

reason is that foreign visitors had,

on average, shorter lengths of

stays than domestic visitors. This

was also true for the winter

season. Foreign visitors were

15.2 percent of person-trips (visits)

during the winter, but only accounted for 13.5 percent of the

person-days. Annually, foreign

visitors accounted for 16.86

percent of all person-trips (visits)

and 14.2 percent of all persondays by recreating visitors.

Mode of Access. Foreign visitors

predominantly access the Florida

Keys/Key West by the auto mode.

Over 95 percent came by auto

during the summer season and

over 88 percent during the winter

season (Table 4.1). Because only

a small proportion of foreign

visitors access the Florida Keys/

Key West by the air and cruise

ship modes, it would not be

possible to develop further estimates by mode of access for

foreign visitors as was done for all

visitors in Chapter 3.

Table 4.1 Foreign Visitors by Mode of Access and Season

Mode of Access

June - Nov. ‘95 Dec. ‘95 -May ‘96

Weighted Annual 

Average

Auto

Air

Key West

Marathon

Cruise Ship

Total

95.5

1.3

1.3

0.0

3.2

100.0

(%)

88.4

3.7

3.4

0.3

7.9

100.0

(%)

92.1

2.4

2.3

0.1

5.5

100.0

(%)
46464646p

46

Regional Visitation

Table 4.2 shows the regional

visitation patterns of foreign

visitors by season. As discussed

in Chapter 1, you cannot add the

number of visitors to each region

and arrive at the reported number

of foreign visitors found in section

one of this chapter. Again, the

reason is that a visitor can visit

more than one region. Table 4.2

eliminates this kind of doublecounting. Also, the percents

reported in Table 4.2 are the

percents of all recreating foreign

visitors to the Florida Keys/Key

West. For example, the estimate

of 112,420 foreign visitors to the

Upper Keys during the JuneNovember 1995 season is 51.02

percent of the 220,337 foreign

visitors to the entire Florida Keys/

Key West.

Key Findings:

• Key West is the most visited portion of the Florida Keys/Key

West by foreign visitors during both seasons.

• As with all visitors, for foreign visitors who visit multiple

regions, the Upper Keys and Key West combination is the

most popular choice in all seasons.

• Multiple region visitation is more prevalent among winter

season foreign visitors than summer season visitors.

• A higher proportion of foreign visitors visit all regions of the

Florida Keys/Key West than domestic visitors.

• On an annual basis, Key West gets the most foreign visitors

with over 292 thousand visits (68.31 percent of all foreign

visitors) during the June 1995 through May 1996 period.

Table 4.2 Regional Visitation by Season: Foreign Visitors

June - Nov. '95 Dec. '95 - May '96 Annual Total

Number Number Number

of Participation of Participation of Participation

Visitors Rate1 Visitors Rate Visitors Rate

Upper Keys 112,420 51.02 88,840 42.74 201,260 47.00

Middle Keys 60,225 27.33 56,167 27.02 116,392 27.18

Lower Keys 31,451 14.27 31,758 15.28 63,209 14.76

Key West 134,349 60.97 158,150 76.08 292,499 68.31

Visit One Region Only

Upper Keys 58,552 26.57 30,901 14.87 89,453 20.89

Middle Keys 15,056 6.83 8,215 3.95 23,272 5.43

Lower Keys 2,677 1.21 3,188 1.53 5,865 1.37

Key West 75,127 34.10 88,432 42.54 163,560 38.20

Visit Two Regions

Upper and Middle Keys 6,023 2.73 5,886 2.83 11,908 2.78

Lower Keys and Key West 1,338 0.61 4,660 2.24 5,998 1.40

Upper and Lower Keys 3,011 1.37 490 0.24 3,502 0.82

Upper Keys and Key West 19,071 8.66 23,544 11.33 42,615 9.95

Middle and Lower Keys 669 0.30 552 0.27 1,221 0.29

Middle Keys and Key West 13,049 5.92 12,025 5.78 25,074 5.86

Visit Three Regions

Upper, Middle and Lower Keys 0 0.00 490 0.24 490 0.11

Upper & Middle Keys and Key West 2,008 0.91 7,112 3.42 9,120 2.13

Middle & Lower Keys and Key West 0 0.00 1,961 0.94 1,961 0.46

Upper & Lower Keys and Key West 335 0.15 490 0.24 825 0.19

All Regions of Keys 23,421 10.63 19,926 9.59 43,347 10.12

1. Participation rate is the percent of foreign visitors that visited the region or regions.
47

Activity Participation: By

Region and Season

In this section, the detailed

activities of foreign visitors are

reported. Appendix Tables A.4.1

to A.4.5 report the details for 41

aggregated activities out of the

original list of 68 activities. Participation rates reported here are the

percents of all foreign visitors who

did the activity in a particular

region during a particular season.

Table 4.3 shows a summary of the

more detailed list of activities in

Appendix Table A.4.1. Again, care

should be taken in using the

estimates presented in Table 4.3.

It is reported that 69,713 foreign

visitors participated in snorkeling

(31.64 percent of all foreign

visitors) during the June-November 1995 season and 5,353

foreign visitors participated in

scuba diving. It is not correct to

add these two numbers to get an

estimate of the total number of

visitors that did snorkeling and/or

scuba diving. Appendix Table

A.4.1 reports that the total number

of foreign visitors who participated

in snorkeling and/or scuba diving

was 72,724. This estimate

eliminates double-counting visitors

that did both activities.

Table 4.4 shows the top-rated

activity by region and season for

foreign visitors based on participation rates. During the JuneNovember 1995 season,

Sightseeing & Attractions was the

top-rated activity for the entire

Keys, the Middle Keys, the Lower

Table 4.3 Activity Participation For All Keys by Season: Foreign Visitors

June - Nov. '95 Dec. '95 - May '96 Annual Total

Number Number Number

of Participation of Participation of Participation

Activity1 Visitors Rate Visitors Rate Visitors Rate

Snorkeling 69,713 31.64 39,923 19.21 109,636 25.60

Scuba Diving 5,353 2.43 8,093 3.89 13,446 3.14

Fishing 11,041 5.01 14,741 7.09 25,782 6.02

Wildlife Observation/Nature Study 87,321 39.63 80,149 38.56 167,470 39.11

Beach Activities (including swimming) 97,521 44.26 83,001 39.93 180,522 42.16

Sightseeing & Attractions (paid & unpaid) 137,248 62.29 149,531 71.93 286,779 66.97

Visiting Museums & Historic Sites 63,324 28.74 80,784 38.86 144,108 33.65

Cultural Events (Fairs, Concerts, Plays) 11,041 5.01 16,692 8.03 27,733 6.48

All Camping 1,673 0.76 24,770 11.92 26,443 6.18

Personal Water Craft Use 25,763 11.69 7,483 3.60 33,246 7.76

1. For more details see Appendix Tables A.4.1 to A.4.5.

Table 4.4 Top Rated Activity by Region Based on Participation Rate: Foreign Visitors 

June - November 1995

Upper Keys

Middle Keys

Lower Keys

Key West

All Keys

Dec.’95 - May ’96

Upper Keys

Middle Keys

Lower Keys

Key West

All Keys

Viewing Wildlife / Nature Study

Sightseeing & Attractions

Sightseeing & Attractions

Sightseeing & Attractions

Sightseeing & Attractions

Viewing Wildlife / Nature Study

Sightseeing & Attractions

Viewing Wildlife / Nature Study

Sightseeing & Attractions

Sightseeing & Attractions

23.23

14.58

9.41

44.98

62.29

20.53

11.42

8.32

59.72

71.93

Season/Region Activity

Participation 

Rate

1. Percent of all foreign visitors.

51,191

32,120

20,744

99,105

137,248

45,240

25,158

18,334

131,592

149,531

Number of 

Visitors 1
48484848p

48

Keys, and Key West. Viewing

Wildlife/Nature Study was the top

choice in the Upper Keys. During

the December 1995 - May 1996

season, the patterns were similar.

The only difference was for the

Lower Keys, where Viewing

Wildlife/Nature Study became the

top choice.

Foreign visitors have the highest

participation rates in land-based

activities (Figure 4.1). However,

on an annual basis, almost 69

percent of all foreign visitors

participate in water-based activities (76 percent during the summer and 61.2 percent during the

winter). This high participation in

both land and water-based

activities suggests that these

activities complement one another; it may be this diversity of

available activities that makes the

Florida Keys/Key West a top

vacation destination for foreign

visitors.

For more details on the information in this section, see Appendix

Tables A.4.1 to A.4.5

Foreign visitors have higher participatiuon rates in land-based activities than waterbased activities in all seasons.

76.0

61.2

68.8

86.7

92.9 89.7

11.7

5.3 8.6

23.2

36.1

29.5

0

10

20

30

40

50

60

70

80

90

100

Jun. - Nov. '95 Dec. '95 - May '96 Annual

Any Water-Based Activities Any Land Based Activities

Only Water-Based Activities Only Land-Based Activities

Figure 4.1 Participation in Water-based Activities vs. Land-Based Activities by Season: 

 Foreign Visitors
49

Activity Participation:

Within Region

Participation Rates

In the previous section, participation rates were defined as the

percent of all foreign visitors to the

Florida Keys/Key West that did a

particular activity in a particular

region during a particular season.

However, many users want to

know the distribution within a

region; that is, they want the

answer to the question, What

percent of foreign visitors to the

Upper Keys participate in snorkeling? Two appendix tables (Tables

A.4.6 and Table A.4.7) present

these within-region participation

rates for each region during each

season of the year. In Appendix

Table A.4.2 it is reported that

17.46 percent of all foreign visitors

participated in snorkeling in the

Upper Keys during the JuneNovember 1995 season. In

Appendix Table A.4.6, it is reported that 34.23 percent of all

foreign visitors that visited the

Upper Keys participated in snorkeling in the Upper Keys. So the

answer to the above question is

that 34.23 percent of all foreign

visitors that visited the Upper Keys

participated in snorkeling.

In the previous section, it was

reported that about 69 percent of

all foreign visitors annually participate in water-based activities.

Figure 4.2 shows the within-region

participation rates for water-based

activities by season. A significantly higher proportion of foreign

visitors to the Upper Keys participate in water-based activities

during both seasons. For waterbased activity participation, there

are no significant differences

between the other regions or

between seasons for the other

regions.

For more details on the information in this section, see Appendix

Tables A.4.6 and A.4.7.

Figure 4.2 Participation in Water-based Activities by Region and Season: 

 Foreign Visitors

77.1

71.5

55.6

47.9 48.5 50.7 52.4

45.2

0

10

20

30

40

50

60

70

80

Jun. - Nov. '95 Dec. '95 - May '96

Upper Keys Middle Keys Lower Keys Key West

A Significantly higher proportion of Foreign Visitors to the Upper Keys participate in

Water-Based Activities
50505050p

50

Number of Annual Visits

and Length of Stay

Annual Visits and Days. Foreign

visitors made, on average, 1.07

trips per year to the Florida Keys/

Key West during which they

participated in at least one recreation activity and, on average,

they spent about 4.6 days annually in the Florida Keys/Key West.

There was no difference between

summer and winter season foreign

visitors with respect to the number

of annual visits. There was a

significant difference in the annual

number of days, since the winter

season foreign visitors stay longer

per visit.

Length of Stay (Days) and

Number of Nights. In Chapter 2,

the methods used to calculate the

number of days per visit were

explained and contrasted with the

number of nights spent in the

Florida Keys/Key West as a

measure of length of stay. Figure

4.5 shows the length of stay

measured in the number of days

and is presented by season. The

average length of stay is significantly higher during the winter

season (5.5 days per visit) than

during the summer season (3.40

days per visit). Most of the

difference is accounted for by the

significantly higher proportion of

winter season visitors who stay

more than one week.

Figure 4.6 shows the number of

nights, and although the general

story is the same for the number

of nights and the number of days,

the key difference is in the proportion of what would be defined as

day-visitors. Figure 4.5 shows

that annually about 19 percent of

foreign visitors spend only one day

per visit in the Florida Keys/Key

West. But as was discussed in

Chapter 2, this provides a distorted view of day-visitation, if one

is assessing the demand for

overnight facilities. Figure 4.6

Jun - 

Nov ‘95

Minimum

Maximum

Mean

Median

Mode

1

12

1.12

1

1

1

3

1.03

1

1

1

12

1.07

1

1

Dec ‘95 - 

May ‘96

Weighted 

Annual 

Average

Figure 4.3 Annual Visits (Trips) to the Florida Keys: Foreign Visitors

94.1

4.7 0.5 0.7

97.9

1.5 0.6 0.0

96.0

3.1 0.6 0.4

0

10

20

30

40

50

60

70

80

90

100

1 2 3 - 4 5 - 20

Jun. - Nov. '95 Dec. '95 - May '96 Weighted Annual 

Percent

Foreign visitors usually make only one trip per year to the Florida Keys/Key West.

Jun - 

Nov ‘95

Minimum

Maximum

Mean

Median

Mode

1

32

3.56

3

2

1

93

5.74

3

3

1

93

4.62

3

3

Dec ‘95 - 

May ‘96

Weighted 

Annual 

Average

Figure 4.4 Annual Days in Keys by Season: Foreign Visitors

Jun. - Nov. '95 Dec. '95 - May '96 Weighted Annual 

16.6

52.4

24.6

5.0 1.4

19.4

38.4

24.8

12.0

5.4

18.0

45.6

24.7

7.4 4.3

0

10

20

30

40

50

60

1 2 - 3 4 - 7 8 - 15 15+ 

Winter season foreign visitors spend more days annually in the Florida Keys/Key

West than summer season foreign visitors.
51

shows that annually only 8.5

percent of all foreign visitors are

day-visitors, that is, only 8.5

percent stayed zero nights.

Figure 4.7 (next page) shows the

average number of nights foreign

visitors spent in each region of the

Florida Keys/Key West in each

season. During the winter season,

foreign visitors spent a significantly higher number of nights in

the Middle Keys and Key West

than they did during the summer

season. There were no significant

differences for the average

number of nights between seasons in the Upper Keys or in the

Lower Keys. Jun - 

Nov ‘95

Minimum

Maximum

Mean

Median

Mode

1

32

3.41

2

2

1

93

5.48

3

3

1

93

4.41

3

3

Dec ‘95 - 

May ‘96

Weighted 

Annual 

Average

Figure 4.5 Length of Stay (# of Days), by Season: Foreign Visitors

Jun. - Nov. '95 Dec. '95 - May '96 Weighted Annual 

18.7

26.4 25.4

23.4

4.9

1.2

19.7 18.1 19.9

25.7

10.9

5.6

19.2

22.3 22.7 24.5

7.9

3.3

0

5

10

15

20

25

30

1 2 3 4-7 8-14 15+

Average length of stay for foreign visitors is much longer in the winter season and the

difference is largely accounted for by foreign visitors that stay longer than one week.

Jun - 

Nov ‘95

Minimum

Maximum

Mean

Median

Mode

0

31

2.94

2

2

0

93

4.98

3

2

0

93

3.93

2

2

Dec ‘95 - 

May ‘96

Weighted 

Annual 

Average

Figure 4.6 Number of Nights in Florida Keys by Season: Foreign Visitors

Jun. - Nov. '95 Dec. '95 - May '96 Weighted Annual 

7.1

23.4

45.8

17.8

4.7

1.2

10.0

16.9

36.8

21.5

9.7

5.1

8.5

20.3

41.5

19.6

7.1

3.1

0

5

10

15

20

25

30

35

40

45

50

0 1 2-3 4-7 8-14 15+

Winter season foreign visitors have a significantly higher average number of nights

with most of the difference accounted for by visitors staying longer than one week.
52525252p

52

Jun. - Nov. '95 Dec. '95 - May '96

Figure 4.7 Average Number of Nights in each Region by Season: 

 Foreign Visitors

1.20

0.50

0.04

1.00

1.20

0.93

0.30

1.40

0

0.2

0.4

0.6

0.8

1

1.2

1.4

Upper Keys Middle Keys Lower Keys Key West

During the winter season, foreign visitors spend a significantly higher number of

nights in the Middle Keys and Key West than during the summer season.
53

Auto, Air and Cruise Ship Survey

• Race/Ethnicity. No significant difference. In both seasons

about 97 percent are White Not Hispanic.

• Household Income. No significant difference, but an extremely

high proportion of foreign visitors did not give their incomes.

• Age. Winter season foreign visitors are, on average, older than

summer season visitors with a significantly higher proportion of

winter season visitors age 61 or older (12 percent during the

winter and only 0.7 percent during the summer).

• Party Size. Party size is significantly different between seasons. Winter season party sizes are, on average, smaller (2.5

in the winter versus 3.2 in the summer). Over 72 percent of the

parties are made up of two or fewer visitors during the winter

versus a little over 42 percent during the summer.

• Number of Children. Winter season visitors brought fewer

children with them than summer season visitors. 88 percent of

winter season visitors brought no children versus 57.9 of the

summer season visitors.

CUSTOMER Survey

• Race/Ethnicity. No significant difference.

• Household Income. No significant difference. Again an

extremely high proportion of foreign visitors did not answer the

income question.

• Age. Winter season foreign visitors are, on average, older than

summer season visitors, with a significantly higher proportion

age 61 or older during the winter season. Also, as was found in

the number of children in the Auto, Air and Cruise Ship Survey,

winter season visitors had a much lower proportion in the under

16 years of age (children) category.

• Type of Household. The type of household again confirms

that a higher proportion of winter season visitors come from

households without children.

• Party Size. Summer season foreign visitors have, on average,

larger party sizes (3.2 in the summer versus 2.7 in the winter).

These estimates are almost identical to those from the Auto, Air

and Cruise Ship Survey.

• Party Type. No significant difference.

Demographic Profiles

As discussed in Chapter 1, there

were two separate surveys of

visitors, The Auto, Air and Cruise

Ship Survey and the CUSTOMER

Survey. The Auto, Air and Cruise

Ship Survey gathered demographic information only from the

survey respondent, and that

person had to be 16 years of age

or older to be interviewed. The

CUSTOMER Survey gathered

information on up to eight people

in the recreation party, and

information was obtained on

visitors of all ages.

Sample sizes for the CUSTOMER

Survey do not support reliable

estimates for comparisions

between auto and air visitors as

presented in Table A.4.9. There

were only 35 foreign visitors that

came by the air mode of transportation in the summer season

CUSTOMER sample and only 12

for the winter season sample.

Overall, however, information was

gathered on 667 foreign visitors in

the summer season sample and

on 851 foreign visitors in the

winter season sample. For the

Auto, Air and Cruise Ship Survey,

there were 218 in the summer

season sample and 333 in the

winter season sample.

Two Appendix Tables were

prepared detailing the distributions

for each demographic characteristic. Table A.4.8 summarizes the

information for the Auto, Air and

Cruise Ship Survey for each

season with a weighted annual

average. Table A.4.9 summarizes

the information for the CUSTOMER Survey by mode of

access and season, but the air

mode break down is not reliable

due to small sample sizes. In

the box at right, the statistically

significant differences in the

distributions between seasons are

highlighted in bullet form for each

of the surveys.

For further details on the information in this section, see Appendix

Tables A.4.8 and A.4.9.
54545454p

54

Expenditures

In Chapter 2, the expenditure

mailback survey was discussed.

Here, it is important to note that

foreign visitors had lower than

average response rates to the

mailback survey. During the

summer, only 14.68 percent of

foreign visitors returned the

expenditure mailback for a sample

size of only 32. During the winter,

37.54 percent of foreign visitors

returned their mailbacks for a

sample size of 125. The sample

sizes for the summer season

are extremely small and may

not yield reliable estimates. The

winter season sample size is very

good and passes our threshold of

100 observations which, in our

opinion, would yield reliable

estimates. Given the small

sample size for the summer, it is

not surprising that although there

is an apparently large difference in

the reported average expenditures

per person per day between the

summer and winter seasons, the

difference is not statistically

significant. The reason is that with

small sample sizes, the confidence intervals are quite large for

the summer estimates.

Per Person Per Day. Table 4.5

summarizes the average expenditures per person per day for both

season. Foreign visitors spent, on

average, a total of $102 during

the winter season. This is not

significantly different from the

average for all visitors (domestic

and foreign) during the winter.

Foreign visitors do spend a

significantly higher amount for

food, lodging and transportation

than domestic visitors, and spend

significantly less on boating and

fishing than domestic visitors.

Appendix Table A.4.10 provides

greater detail on the expenditures

of foreign visitors.

Per Person Per Trip. Figure 4.8

summarizes the average total trip

expenditures per person per trip

for each season. Again, because

of small sample sizes, the summer

season esitmates may not be

reliable. Also, the differences in

Figure 4.8 are not significant due

to the high variability of the

summer season estimates.

During the winter, foreign visitors

have significantly higher total trip

costs than domestic visitors and

higher total expenditures in South

Florida, but have significantly

lower expenditures in Monroe

County. The reason for the latter

result is that although foreign

visitors may spend more per

person per day, they don’t stay as

long per visit as domestic visitors.

Appendix Tables A.4.11 to A.13

provide more detailed spending

information.

Total Expenditures. Multiplying

the average expenditure per

person per trip by the total annual

person-trips yields an estimate of

the total direct spending by

visitors. For foreign visitors, we

would estimate a total annual

spending of about $151 million,

which is about 15 percent of all

visitor spending.

For further details on the information in this section, see Appendix

Tables A.4.10 to A.4.13.

Table 4.5 Average Expenditures Per Person Per Day in Monroe

 County by Season : Foreign Visitors

Weighted

Category1 June - Nov. '95 Dec. '95 - May '96 Annual Avg.

Lodging 32.27 46.12 38.89

Food & Beverages 20.59 27.23 23.76

Transportation 4.70 6.86 5.73

Boating 1.95 0.78 1.39

Fishing 0.19 0.75 0.46

Diving 3.47 1.64 2.59

Sightseeing 3.81 4.83 4.30

Other Activity 0.55 1.42 0.97

Miscellaneous 8.58 11.40 9.93

Services 1.14 1.27 1.20

Total 77.25 102.30 89.23

1. For more details see Appendix Table A.4.10

Jun. - Nov. '95 Dec. '95 - May '96

Figure 4.8 Average Total Trip Expenditures by Season: Foreign Visitors 

1,698

753

312

1,448

808

398

0

400

800

1200

1600

2000

Total Trip Expenditures Expenditures in S. FL Expenditures in Monroe County
55

a return trip to the Florida Keys

(8.5 percent of the summer

visitors and 2.0 percent of the

winter season visitors). Responses on how soon they

might return seem to indicate

that the winter season visitors

who are likely to return, would

return sooner than summer

season visitors. About 59

percent of the summer season

visitors said that it would be

more than one year before they

might return, while only 46.6

percent of the winter season

visitors gave that response.

About 33 percent of respondents did not know when they

might return.

Second Home Ownership.

Only one-half of one percent of

all foreign visitors responded

that they owned a second home

or time share in the Florida Keys

(0.2 percent during the summer

and 0.9 percent during the

winter).

Use Own Boat in Keys. Only

2.3 percent of foreign visitors

used their own boats in the

Florida Keys (2.8 percent during

the summer and 1.8 percent

during the winter). Given this

low participation rate, the breakdown of whether they store or

trailer their boats probably is not

reliable.

Use of AM Information Radio

Stations. About 25 percent of

all foreign visitors annually

responded that they had used

one of the AM information radio

stations (31.8 percent during the

summer and 17.6 percent during

the winter). This was not

significantly different from the

use by domestic visitors.

Environmental Concern Index.

Over 46 percent of foreign

visitors annually responded that

they placed very high priority on

protection of the environment

with scores of 65 or greater on

Special Issue Questions

As in Chapter 2, included here are

the responses to a variety of

special issue questions. But

because foreign visitors are a subsample, it is important to note the

response rates to the satisfaction

mailback survey, since several

questions reported here are from

that portion of the Auto, Air and

Cruise Ship Survey. During the

summer, foreign visitors had a 30

percent response rate for a total of

80 completed mailbacks, while

during the winter, foreign visitors

had a response rate of over 41

percent, which netted 137 mailback responses. Both sample

sizes for the information presented

here are adequate to yield reliable

estimates. For background on

each of the questions presented

here, please refer to Chapter 2.

For detailed statistical summaries

on each question, see Appendix

Table A.4.14.

Primary Purpose of the Trip.

Over 95 percent of all foreign

visitors annually responded that

recreation/vacation was the

primary purpose for their trip to the

Florida Keys. Only about 1.5

percent responded that visiting

family or friends, and only about

2.6 percent responded that

business or business/pleasure

was their primary purpose. There

was no difference in the responses by season.

Special Events. Only 1.5 percent

of all foreign visitors annually

responded that they attended a

TDC-sponsored event (1.0 percent

during the summer and 2.1

percent during the winter). With

such low participation, the information on how important the

events were in trip planning would

not yield reliable results.

Return Trips. Only 5.3 percent of

all foreign visitors annually responded that they would not make

the ECI index. An additional 50.1

percent scored between 49 and

64, meaning that they were

concerned about protection of the

environment. Together, then, 97

percent of all foreign visitors were

concerned about protecting the

environment. Foreign visitors'

average scores were not different

from domestic visitors during the

summer, but were higher than

domestic visitors' and statistically

significant during the winter.

For further details on the information in this section see, Appendix

Table A.4.14.
56565656p

56

References

English, Donald B. K., Kriesel, Warren A., Leeworthy, Vernon R., and Wiley, Peter C. 1996. “Economic

 Contribution of Recreating Visitors to the Florida Keys/ Key West." Athens, GA: USDA Forest

 Service, Southern Research Station, Outdoor Recreation and Wilderness Assessment Group;

 Athens, GA: University of Georgia, Department of Agricultural and Applied Economics; and

 Silver Spring, MD: National Oceanic and Atmospheric Administration, Strategic Environmental

 Assessments Division.

Dunlap, Riley E. and Van Liere, Kent D. 1978. “The New Environmental Paradigm.” Journal of

 Environmental Education 9 (Summer): 10-19.

Leeworthy, Vernon R. 1996. “Technical Appendix: Sampling Methodologies and Estimating

 Methods Applied to the Florida Keys/ Key West Visitor Surveys." Silver Spring, MD: National

 Oceanic and Atmospheric Administration, Strategic Environmental Assessments Division.

Miles, Morgan P. 1992. “Analysis of Environmental Attitude Scales.” Statesboro, GA: Georgia

 Southern University.

Schwartz, Joe and Miller, Thomas. 1991. “The Earth’s Best Friends” American Demographics

 February 1991 (Roper Survey).

Wallace Roberts & Todd, Barton Ashman & Associates, Inc., Haben Culpepper, Dunbar & French,

 P.A., Henigar & Ray, Keith and Schnars, P.A., and Price Waterhouse. 1991. “ Monroe County

 Year 2010 Comprehensive Plan, Working Paper 2: Inventory and Analysis, Proposed Levels

 of Service, Measures of Carrying Capacity." Prepared for Monroe County Board of County

 Commissioners, November 1991.

 Weigel, Russell H. and Weigel, Joan. 1978. “Environmental Concern: The Development of a

 Measure,” Environment and Behavior 10 (1): 3-15.
57

Appendix Tables
58585858p

58

Table A.2.2 Average Length of Stay by Mode of Access and Seas

Length of Stay (# of Days)

Mode of Access/Season Mean Std. Error Number

Auto Visitors

June - November 1995 4.24 0.148 922

December '95 - May '96 6.82 0.343 1,642

June '95 - May '96 5.89 0.227 2,564

Air Visitors

June - November 1995 7.65 0.955 198

December '95 - May '96 9.04 0.781 387

June '95 - May '96 8.57 0.454 585

Cruise Ship VIsitors

June - November 1995 1.00 0.000 214

December '95 - May '96 1.00 0.000 220

June '95 - May '96 1.00 0.000 434

All Visitors

June - November 1995 4.17 0.153 1,334

December '95 - May '96 6.03 0.261 2,249

June '95 - May '96 5.17 0.165 3,583

Table A.2.1 Number of Person-trips (visits) by Mode of Access and Season

June - November 1995 Dec. 1995 - May 1996 Annual Total

Mode of Access Person-trips Percent Person-trips Percent Person-trips Percent

Recreating Visitors

1. Auto 984,046 83.96 1,013,656 74.07 1,997,702 78.6

2. Air 79,524 6.79 141,950 10.37 221,474 8.7

 b) Key West 71,030 6.06 124,246 9.08 195,276 7.7

 c) Marathon 8,494 0.73 17,704 1.29 26,198 1.0

3. Cruise Ship 108,434 9.25 212,878 15.56 321,312 12.7

Total 1,172,004 100.0 1,368,484 100.0 2,540,488 100.0

Non-recreating Visitors

1. Auto 217,508 99.11 294,162 98.83 511,670 98.95

2. Air 1,946 0.89 3,477 1.17 5,423 1.05

 b) Key West 1,435 0.65 2,976 1.00 4,411 0.85

 c) Marathon 511 0.24 501 0.17 1,012 0.20

3. Cruise Ship 0 0.00 0 0.00 0 0.00

Total 219,454 100.0 297,639 100.0 517,093 100.0

All Visitors

1. Auto 1,201,554 86.35 1,307,818 78.49 2,509,372 82.1

2. Air 81,470 5.86 145,427 8.73 226,897 7.4

 b) Key West 72,465 5.21 127,222 7.64 199,687 6.5

 c) Marathon 9,005 0.65 18,205 1.09 27,210 0.9

3. Cruise Ship 108,434 7.79 212,878 12.78 321,312 10.5

Total 1,391,458 100.0 1,666,123 100.0 3,057,581 100.0
59

Table A.2.3 Number of Person-days by Mode of Access and Season

June - November 1995 Dec. 1995 - May 1996 Annual Total

Mode of Access Person-days Percent Person-days Percent Person-days Percent

Recreating Visitors

1. Auto 4,172,355 85.34 6,913,134 82.21 11,085,489 83.36

2. Air 608,358 12.44 1,283,228 15.26 1,891,586 14.22

 b) Key West 543,379 11.11 1,123,184 13.36 1,666,563 12.53

 c) Marathon 64,979 1.33 160,044 1.90 225,312 1.69

3. Cruise Ship 108,434 2.22 212,878 2.53 321,312 2.42

Total 4,889,147 100.0 8,409,240 100.0 13,298,676 100.0

Non-recreating Visitors1

1. Auto 922,234 98.41 2,006,185 98.46 2,928,419 98.44

2. Air 14,887 1.59 31,432 1.54 46,319 1.56

 b) Key West 10,978 1.17 26,903 1.32 37,881 1.27

 c) Marathon 3,909 0.42 4,529 0.22 8,438 0.29

3. Cruise Ship 0 0.00 0 0.00 0 0.00

Total 937,121 100.0 2,037,617 100.0 2,974,738 100.0

All Visitors

1. Auto 5,094,589 87.44 8,919,319 85.38 14,013,908 86.12

2. Air 623,245 10.70 1,314,660 12.58 1,937,905 11.91

 b) Key West 554,357 9.51 1,150,087 11.01 1,704,444 10.47

 c) Marathon 68,888 1.19 164,573 1.57 233,461 1.44

3. Cruise Ship 108,434 1.86 212,878 2.04 321,312 1.97

Total 5,826,268 100.0 10,446,857 100.0 16,273,125 100.0

1. Estimates for non-recreating visitors were derived by using the same average length of stay as recreating visitors. This is an upward-bound estimate since 

 non-recreating visitors most likely stay for shorter lengths of time.
60606060p

60

Table A.2.4 Activity Participation in 41 Aggregate Activities by Season for All Keys

June - Nov. '95 Dec. '95 - May '96 Annual Total

Number Number Number

of Participation of Participation of Participation

Activity 1 Participants Rate 2 Participants Rate 2 Participants Rate 2

Diving

Snorkeling from a Boat 405,604 34.61 170,263 12.44 575,868 22.67

Snorkeling from Shore 152,746 13.03 105,245 7.69 257,991 10.16

All Snorkeling 489,783 41.79 230,247 16.82 720,030 28.34

Scuba Diving from a Boat 137,754 11.75 53,243 3.89 190,996 7.52

Scuba Diving from Shore 17,764 1.52 9,432 0.69 27,196 1.07

All Scuba Diving 146,544 12.50 58,101 4.25 204,644 8.06

All Snorkeling and Scuba Diving 538,418 45.94 255,741 18.69 794,160 31.26

Fishing

Offshore Fishing 213,085 18.18 143,387 10.48 356,472 14.03

Flats/Backcountry Fishing 67,657 5.77 52,268 3.82 119,925 4.72

Other Fishing from a Boat 54,502 4.65 30,047 2.20 84,549 3.33

All Boat Fishing 251,987 21.50 181,242 13.24 433,230 17.05

Fishing from Shore 83,698 7.14 85,409 6.24 169,107 6.66

All Types of Fishing 300,584 25.65 233,805 17.08 534,388 21.03

VIewing Wildlife - Native Study

Viewing Wildlife/Nature Study - Boat 208,909 17.82 220,583 16.12 429,492 16.91

Viewing Wildlife/Nature Study - Land 155,544 13.27 251,208 18.36 406,752 16.01

All Viewing Wildlife/Nature Study 319,124 27.23 407,643 29.79 726,766 28.61

Boating

Personal Watercraft Use 124,070 10.59 69,788 5.10 193,859 7.63

All Sailing 36,223 3.09 67,307 4.92 103,530 4.08

Other Boating Activities 65,780 5.61 52,662 3.85 118,443 4.66

All Beach Activities (including Swimming) 377,380 32.20 447,823 32.72 825,203 32.48

All Camping 51,908 4.43 146,937 10.74 198,845 7.83

Visiting Museums or Historic Areas 325,430 27.77 511,751 37.40 837,181 32.95

Sightseeing & Attractions (Paid & Unpaid) 506,199 43.19 897,419 65.58 1,403,617 55.25

Cultural Events (Fairs, Concerts, Plays) 70,305 6.00 117,724 8.60 188,029 7.40

All Outdoor Sports and Games 34,341 2.93 68,724 5.02 103,065 4.06

Special Aggregates

Any Activities Involving Boats 677,726 57.83 568,461 41.54 1,246,186 49.05

All Activities Involving Swimming 763,851 65.17 526,166 38.45 1,290,016 50.78

Any Water-based Activities 891,717 76.08 782,109 57.15 1,673,826 65.89

Any Land-based Activities 778,109 66.39 1,216,471 88.89 1,994,580 78.51

Only Water-based Activities 354,923 30.28 125,246 9.15 480,169 18.90

Only Land-based Activities 240,860 20.55 552,622 40.38 793,481 31.23

Type of Fishing Boat

Any Charter Boat Fishing 50,320 4.29 58,229 4.26 108,549 4.27

Any Party Boat Fishing 20,709 1.77 27,591 2.02 48,300 1.90

Any Private Boat Fishing 178,213 15.21 90,842 6.64 269,055 10.59

Any Rental Boat Fishing 19,145 1.63 23,733 1.73 42,877 1.69

Type of DIving Boat

Any Charter Boat Diving-Snork & Scuba 217,330 18.54 147,363 10.77 364,693 14.36

Any Private Boat Diving-Snork & Scuba 212,821 18.16 46,953 3.43 259,774 10.23

Any Rental Boat Diving-Snork & Scuba 58,197 4.97 19,511 1.43 77,708 3.06

Tye of Boat Use

Any Use of Charter/Party/Guided Boat 353,862 30.19 373,591 27.30 727,453 28.63

Any Use of Private Boats 314,736 26.85 208,424 15.23 523,160 20.59

Any Use of Rental Boats 153,421 13.09 90,922 6.64 244,343 9.62

1. These activities are summaries from a list of 68 activities used in the survey. See Tables A.2.11, A.2.12 and A.2.13.

2. Percent of visitors of all ages that did activity. Double-counting has been eliminated form aggretated activities. For example, the 

estimate for All Snorkeling is not equal to the addition of snorkeling from a boat and snorkeling from shore since a visitor may 

have participated in both activities. The estimate for all snorkeling eliminates this kind of double-counting.
61

Table A.2.5 Activity Participation in 41 Aggregate Activities Upper and Middle Keys: June - November 1995

Upper Keys Middle Keys

Number of Participation Number of Participation

Activity Participants Rate Participants Rate

Diving

Snorkeling from a Boat 174,538 14.89 116,808 9.97

Snorkeling from Shore 52,527 4.48 51,537 4.40

All Snorkeling 201,859 17.22 148,499 12.67

Scuba Diving from a Boat 59,881 5.11 43,298 3.69

Scuba Diving from Shore 4,303 0.37 8,420 0.72

All Scuba Diving 62,687 5.35 47,601 4.06

All Snorkeling and Scuba Diving 230,116 19.63 159,909 13.64

Fishing

Offshore Fishing 71,109 6.07 99,082 8.45

Flats/Backcountry Fishing 20,959 1.79 28,945 2.47

Other Fishing from a Boat 20,209 1.72 23,457 2.00

All Boat Fishing 83,086 7.09 115,924 9.89

Fishing from Shore 26,199 2.24 37,682 3.22

All Types of Fishing 99,180 8.46 138,135 11.79

Viewing Wildlife - Nature Study

Viewing Wildlife/Nature Study-Boat 94,932 8.10 60,262 5.14

Viewing Wildlife/Nature Study-Land 56,141 4.79 56,773 4.84

All Viewing Wildlife/Nature Study 135,353 11.55 108,921 9.29

Boating

Personal Watercraft Use 81,973 6.99 57,271 4.89

All Sailing 7,737 0.66 8,121 0.69

Other Boating Activities 34,433 2.94 13,480 1.15

All Beach Activities (including Swimming) 132,996 11.35 103,961 8.87

All Camping 18,339 1.56 15,229 1.30

Visiting Museums or Historic Areas 44,916 3.83 40,076 3.42

Sightseeing & Attractions (Paid & Unpaid) 113,404 9.68 85,357 7.28

Cultural Events (Fairs, Concerts, Plays) 8,234 0.70 15,732 1.34

Outdoor Sports and Games 15,719 1.34 7,611 0.65

Special Aggregates

Any Activities Involving Boats 318,135 27.14 234,825 20.04

All Activities Involving Swimming 304,597 25.99 223,548 19.07

Any Water-based Activities 384,940 32.84 306,510 26.15

Any Land-based Activities 237,417 20.26 185,441 15.82

Only Water-based Activities 187,134 15.97 149,344 12.74

Only Land-based Activities 64,749 5.52 65,878 5.62

Type of Fishing Boat

Any Charter Boat Fishing 17,216 1.47 16,471 1.41

Any Party Boat Fishing 4,117 0.35 9,234 0.79

Any Private Boat Fishing 62,501 5.33 85,231 7.27

Any Rental Boat Fishing 3,368 0.29 11,480 0.98

Type of Diving Boat

Any Charter Boat Diving-Snork & Scuba 122,387 10.44 27,585 2.35

Any Private Boat Diving-Snork & Scuba 73,729 6.29 94,588 8.07

Any Rental Boat Diving-Snork & Scuba 19,217 1.64 18,094 1.54

Type of Boat Use

Any Use of Charter/Party Boats 179,528 15.32 58,534 4.99

Any Use of Private Boats 104,794 8.94 137,393 11.72

Any Use of Rental Boats 63,755 5.44 42,299 3.61
62626262p

62

Table A.2.6 Activity Participation in 41 Aggregate Activities Lower Keys and Key West: June - November 1995

Lower Keys Key West

Number of Participation Number of Participation

Activity Participants Rate Participants Rate

Diving

Snorkeling from a Boat 43,779 3.74 85,824 7.32

Snorkeling from Shore 15,153 1.29 38,395 3.28

All Snorkeling 51,264 4.37 111,739 9.53

Scuba Diving from a Boat 23,765 2.03 15,674 1.34

Scuba Diving from Shore 2,243 0.19 3,169 0.27

All Scuba Diving 24,326 2.08 17,727 1.51

All Snorkeling and Scuba Diving 57,625 4.92 119,396 10.19

Fishing

Offshore Fishing 28,442 2.43 24,182 2.06

Flats/Backcountry Fishing 11,784 1.01 7,840 0.67

Other Fishing from a Boat 7,485 0.64 4,100 0.35

All Boat Fishing 33,492 2.86 30,713 2.62

Fishing from Shore 11,038 0.94 8,779 0.75

All Types of Fishing 40,229 3.43 34,268 2.92

Viewing Wildlife - Nature Study

Viewing Wildlife/Nature Study-Boat 43,842 3.74 56,385 4.81

Viewing Wildlife/Nature Study-Land 36,112 3.08 54,799 4.68

All Viewing Wildlife-Nature Study 68,726 5.86 97,922 8.36

Boating

Personal Watercraft Use 41,552 3.55 67,930 5.80

All Sailing 2,994 0.26 18,867 1.61

Other Boating Activities 2,246 0.19 18,616 1.59

All Beach Activities (including Swimming) 19,270 1.64 140,243 11.97

All Camping 16,094 1.37 4,866 0.42

Visiting Museums or Historic Areas 20,209 1.72 257,455 21.97

Sightseeing & Attractions (Paid & Unpaid) 50,520 4.31 380,929 32.50

Cultural Events (Fairs, Concerts, Plays) 5,614 0.48 43,719 3.73

Outdoor Sports and Games 1,497 0.13 10,261 0.88

Special Aggregates

Any Activities Involving Boats 11,585 9.52 198,946 16.97

All Activities Involving Swimming 68,479 5.84 228,044 19.46

Any Water-based Activities 23,373 10.53 302,141 25.78

Any Land-based Activities 90,749 7.74 464,551 39.64

Only Water-based Activities 32,562 2.78 48,754 4.16

Only Land-based Activities 47,532 4.06 249,650 21.30

Type of Fishing Boat

Any Charter Boat Fishing 3,366 0.29 17,757 1.52

Any Party Boat Fishing 4,117 0.35 3,240 0.28

Any Private Boat Fishing 27,131 2.31 9,337 0.80

Any Rental Boat Fishing 1,497 0.13 2,800 0.24

Type of Diving Boat

Any Charter Boat Diving-Snork & Scuba 11,968 1.02 65,495 5.59

Any Private Boat Diving-Snork & Scuba 35,740 3.05 18,121 1.55

Any Rental Boat Diving-Snork & Scuba 9,731 0.83 14,149 1.21

Type of Boat Use

Any Use of Charter/Party Boats 16,834 1.44 115,810 9.88

Any Use of Private Boats 49,588 4.23 35,312 3.01

Any Use of Rental Boats 9,731 0.83 45,121 3.85
63

Table A.2.7 Activity Participation in 41 Aggregate Activities Upper and Middle Keys: December 1995 - May 1996

Upper Keys Middle Keys

Number of Participation Number of Participation

Activity Participants Rate Participants Rate

Diving

Snorkeling from a Boat 68,440 5.00 25,540 1.87

Snorkeling from Shore 40,289 2.94 23,707 1.73

All Snorkeling 93,223 6.81 44,102 3.22

Scuba Diving from a Boat 30,693 2.24 9,467 0.69

Scuba Diving from Shore 3,939 0.29 2,414 0.18

All Scuba Diving 33,743 2.47 9,721 0.71

All Snorkeling and Scuba Diving 110,508 8.08 48,423 3.54

Fishing

Offshore Fishing 42,830 3.13 55,079 4.02

Flats/Backcountry Fishing 16,013 1.17 19,184 1.40

Other Fishing from a Boat 10,930 0.80 11,125 0.81

All Boat Fishing 52,552 3.84 70,144 5.13

Fishing from Shore 24,911 1.82 29,490 2.15

All Types of Fishing 69,583 5.08 92,576 6.76

Viewing Wildlife - Nature Study

Viewing Wildlife/Nature Study-Boat 125,942 9.20 35,266 2.58

Viewing Wildlife/Nature Study-Land 99,132 7.24 76,981 5.63

All Viewing Wildlife-Nature Study 198,067 14.47 102,711 7.51

Boating

Personal Watercraft Use 37,890 2.77 39,411 2.88

All Sailing 12,201 0.89 9,974 0.73

Other Boating Activities 19,318 1.41 13,405 0.98

All Beach Activities (including Swimming) 128,872 9.42 127,109 9.29

All Camping 49,630 3.63 40,543 2.96

Visiting Museums or Historic Areas 74,286 5.43 52,555 3.84

Sightseeing & Attractions (Paid & Unpaid) 171,639 12.54 129,022 9.43

Cultural Events (Fairs, Concerts, Plays) 11,438 0.84 28,029 2.05

Outdoor Sports and Games 14,743 1.08 23,062 1.69

Special Aggregates

Any Activities Involving Boats 255,848 18.70 144,069 10.53

All Activities Involving Swimming 183,903 13.44 130,843 9.56

Any Water-based Activities 323,716 23.66 216,778 15.84

Any Land-based Activities 340,288 24.87 279,551 20.43

Only Water-based Activities 107,983 7.89 57,957 4.24

Only Land-based Activities 150,031 10.96 134,666 9.84

Type of Fishing Boat

Any Charter Boat Fishing 12,328 0.90 21,789 1.59

Any Party Boat Fishing 7,752 0.57 10,035 0.73

Any Private Boat Fishing 29,548 2.16 36,918 2.70

Any Rental Boat Fishing 6,926 0.51 8,005 0.58

Type of Diving Boat

Any Charter Boat Diving-Snork & Scuba 65,199 4.76 17,155 1.25

Any Private Boat Diving-Snork & Scuba 17,856 1.30 13,532 0.99

Any Rental Boat Diving-Snork & Scuba 6,355 0.46 4,891 0.36

Type of Boat Use

Any Use of Charter/Party Boats 158,376 11.57 61,572 4.50

Any Use of Private Boats 77,081 5.63 67,919 4.96

Any Use of Rental Boats 27,262 1.99 27,129 1.98
64646464p

64

Table A.2.8 Activity Participation in 41 Aggregate Activities Lower Keys and Key West: December 1995-May 1996

Lower Keys Key West

Number of Participation Number of Participation

Activity Participants Rate Participants Rate

Diving

Snorkeling from a Boat 19,000 1.39 62,367 4.56

Snorkeling from Shore 10,994 0.80 40,678 2.97

All Snorkeling 25,101 1.83 88,411 6.46

Scuba Diving from a Boat 5,147 0.38 8,762 0.64

Scuba Diving from Shore 0 0.00 4,604 0.34

All Scuba Diving 5,147 0.38 12,349 0.90

All Snorkeling and Scuba Diving 28,468 2.08 90,266 6.60

Fishing

Offshore Fishing 14,487 1.06 34,613 2.53

Flats/Backcountry Fishing 7,879 0.58 11,479 0.84

Other Fishing from a Boat 3,876 0.28 5,641 0.41

All Boat Fishing 21,668 1.58 43,296 3.16

Fishing from Shore 13,853 1.01 21,739 1.59

All Types of Fishing 29,865 2.18 57,103 4.17

Viewing Wildlife/Nature Study-Boat 35,316 2.58 69,448 5.07

Viewing Wildlife/Nature Study-Land 47,608 3.48 98,880 7.23

All Viewing Wildlife-Nature Study 79,430 5.80 150,708 11.01

Boating

Personal Watercraft Use 26,832 1.96 43,230 3.16

All Sailing 1,779 0.13 45,386 3.32

Other Boating Activities 2,542 0.19 18,159 1.33

All Beach Activities (including Swimming) 52,694 3.85 197,756 14.45

All Camping 41,504 3.03 43,729 3.20

Visiting Museums or Historic Areas 25,990 1.90 424,691 31.03

Sightseeing & Attractions (Paid & Unpaid) 77,082 5.63 716,382 52.35

Cultural Events (Fairs, Concerts, Plays) 7,180 0.52 75,398 5.51

Outdoor Sports and Games 4,956 0.36 29,521 2.16

Special Aggregates

Any Activities Involving Boats 88,200 6.45 221,615 16.19

All Activities Involving Swimming 55,108 4.03 227,123 16.60

All Water-based Activities 114,198 8.34 336,716 24.61

Any Land-based Activities 153,032 11.18 852,118 62.27

Only Water-based Activities 17,291 1.26 27,516 2.01

Only Land-based Activities 93,801 6.85 563,188 41.15

Type of Fishing Boat

Any Charter Boat Fishing 6,163 0.45 18,712 1.37

Any Party Boat Fishing 2,097 0.15 7,961 0.58

Any Private Boat Fishing 11,629 0.85 15,861 1.16

Any Rental Boat Fishing 4,194 0.31 5,370 0.39

Type of Diving Boat

Any Charter Boat Diving-Snork & Scuba 13,472 0.98 56,175 4.10

Any Private Boat Diving-Snork & Scuba 6,862 0.50 9,974 0.73

Any Rental Boat Diving-Snork & Scuba 4,067 0.30 4,960 0.36

Type of Boat Use

Any Use of Charter/Party Boats 23,511 1.72 147,353 10.77

Any Use of Private Boats 26,505 1.94 49,437 3.61

Any Use of Rental Boats 8,133 0.59 30,941 2.26
65

Table A.2.9 Activity Participation in 41 Aggregate Activities Upper and Middle Keys: June 1995 - May 1996

Upper Keys Middle Keys

Number of Participation Number of Participation

Activity Participants Rate Participants Rate

Diving

Snorkeling from a Boat 242,977 9.56 142,349 5.60

Snorkeling from Shore 92,816 3.65 75,244 2.96

All Snorkeling 295,082 11.62 192,601 7.58

Scuba Diving from a Boat 90,574 3.57 52,765 2.08

Scuba Diving from Shore 8,243 0.32 10,834 0.43

All Scuba Diving 96,430 3.80 57,322 2.26

All Snorkeling and Scuba Diving 340,624 13.41 208,331 8.20

Fishing

Offshore Fishing 113,939 4.48 154,161 6.07

Flats/Backcountry Fishing 36,972 1.46 48,129 1.89

Other Fishing from a Boat 31,139 1.23 34,582 1.36

All Boat Fishing 135,638 5.34 186,069 7.32

Fishing from Shore 51,110 2.01 67,172 2.64

All Types of Fishing 168,763 6.64 230,712 9.08

Viewing Wildlife - Nature Study

Viewing Wildlife/Nature Study-Boat 220,874 8.69 95,528 3.76

Viewing Wildlife/Nature Study-Land 155,273 6.11 133,754 5.26

All Viewing Wildlife-Nature Study 333,420 13.12 211,631 8.33

Boating

Personal Watercraft Use 119,863 4.72 96,683 3.81

All Sailing 19,938 0.78 18,095 0.71

Other Boating Activities 53,751 2.12 26,885 1.06

All Beach Activities (including Swimming) 261,867 10.31 231,070 9.10

All Camping 67,970 2.68 55,772 2.20

Visiting Museums or Historic Areas 119,202 4.69 92,631 3.65

Sightseeing & Attractions (Paid & Unpaid) 285,043 11.22 214,379 8.44

Cultural Events (Fairs, Concerts, Plays) 19,672 0.77 43,761 1.72

Outdoor Sports and Games 30,462 1.20 30,674 1.21

Special Aggregates

Any Activities Involving Boats 573,983 22.59 378,894 14.91

All Activities Involving Swimming 488,500 19.23 354,392 13.95

Any Water-based Activities 708,656 27.89 523,288 20.60

Any Land-based Activities 577,706 22.74 464,992 18.30

Only Water-based Activities 295,117 11.62 207,301 8.16

Only Land-based Activities 214,780 8.45 200,544 7.89

Type of Fishing Boat

Any Charter Boat Fishing 29,544 1.16 38,260 1.51

Any Party Boat Fishing 11,869 0.47 19,270 0.76

Any Private Boat Fishing 92,050 3.62 122,149 4.81

Any Rental Boat Fishing 10,295 0.41 19,485 0.77

Type of Diving Boat

Any Charter Boat Diving-Snork & Scuba 187,586 7.38 44,740 1.76

Any Private Boat Diving-Snork & Scuba 91,585 3.61 108,119 4.26

Any Rental Boat Diving-Snork & Scuba 25,572 1.01 22,985 0.90

Type of Boat Use

Any Use of Charter/Party Boats 337,904 13.30 120,106 4.73

Any Use of Private Boats 181,875 7.16 205,312 8.08

Any Use of Rental Boats 91,017 3.58 69,428 2.73
6666p

66

Table A.2.10 Activity Participation in 41 Aggregate Activities Lower Keys and Key West: June 1995 - May 1996

Lower Keys Key West

Number of Participation Number of Participation

Activity Participants Rate Participants Rate

Diving

Snorkeling from a Boat 62,779 2.47 148,191 5.83

Snorkeling from Shore 26,146 1.03 79,072 3.11

All Snorkeling 76,365 3.01 200,150 7.88

Scuba Diving from a Boat 28,912 1.14 24,437 0.96

Scuba Diving from Shore 2,243 0.09 7,773 0.31

All Scuba Diving 29,473 1.16 30,077 1.18

All Snorkeling and Scuba Diving 86,093 3.39 209,661 8.25

Fishing

Offshore Fishing 42,930 1.69 58,795 2.31

Flats/Backcountry Fishing 19,663 0.77 19,319 0.76

Other Fishing from a Boat 11,362 0.45 9,740 0.38

All Boat Fishing 55,160 2.17 74,009 2.91

Fishing from Shore 24,891 0.98 30,519 1.20

All Types of Fishing 70,094 2.76 91,371 3.60

Viewing Wildlife/Nature Study-Boat 79,158 3.12 125,833 4.95

Viewing Wildlife/Nature Study-Land 83,720 3.30 153,679 6.05

All Viewing Wildlife-Nature Study 148,156 5.83 248,630 9.79

Boating

Personal Watercraft Use 68,384 2.69 111,159 4.38

All Sailing 4,774 0.19 64,254 2.53

Other Boating Aactivities 4,788 0.19 36,775 1.45

All Beach Activities (including Swimming) 71,964 2.83 337,999 13.30

All Camping 57,598 2.27 48,594 1.91

Visiting Museums or Historic Areas 46,198 1.82 682,146 26.85

Sightseeing & Attractions (Paid & Unpaid) 127,602 5.02 1,097,312 43.19

Cultural Events (Fairs, Concerts, Plays) 12,794 0.50 119,117 4.69

Outdoor Sports and Games 6,453 0.25 39,783 1.57

Special Aggregates

Any Activities Involving Boats 199,785 7.86 420,561 16.55

All Activities Involving Swimming 123,587 4.86 455,167 17.92

Any Water-based Activities 237,571 9.35 638,857 25.15

Any Land-based Activities 243,781 9.60 1,316,669 51.83

Only Water-based Activities 49,853 1.96 76,270 3.00

Only Land-based Activities 141,334 5.56 812,838 32.00

Type of Fishing Boat

Any Charter Boat Fishing 9,529 0.38 36,469 1.44

Any Party Boat Fishing 6,214 0.24 11,201 0.44

Any Private Boat Fishing 38,760 1.53 25,198 0.99

Any Rental Boat Fishing 5,691 0.22 8,170 0.32

Type of Diving Boat

Any Charter Boat Diving-Snork & Scuba 25,440 1.00 121,671 4.79

Any Private Boat Diving-Snork & Scuba 42,602 1.68 28,095 1.11

Any Rental Boat Diving-Snork & Scuba 13,798 0.54 19,110 0.75

Type of Boat Use

Any Use of Charter/Party Boats 40,345 1.59 263,164 10.36

Any Use of Private Boats 76,093 3.00 84,749 3.34

Any Use of Rental Boats 17,864 0.70 76,062 2.99
67

Table A.2.11 Activity Participation in Detailed List of 68 Activities for All Keys: June - November 1995

 Number 

Activity of Participation

Number Activity Description Participants* Rate

N100A Snorkeling Charter/Party Boat 168,635 0.1439

N101A Snorkeling Rental Boat 54,459 0.0465

N102A Snorkeling Private Boat 197,290 0.1683

N200A Scuba Charter/Party Boat 62,911 0.0537

N201A Scuba Rental Boat 7,105 0.0061

N202A Scuba Private Boat 90,943 0.0776

N300 Diving Lobsters From Boat 118,555 0.1012

N301 Underwater Photography 60,357 0.0515

N302 Wreck Diving 29,555 0.0252

N303 Spear Fishing From Boat 27,694 0.0236

N400A Fishing Offshore Charter Boat 39,102 0.0334

N401A Fishing Offshore Party Boat 19,588 0.0167

N402A Fishing Offshore Rental Boat 16,906 0.0144

N403A Fishing Offshore Private Boat 143,725 0.1226

N404A Fishing Flats/Backcountry Guided 9,100 0.0078

N405A Fishing Flats/Backcountry Rental Boat 2,239 0.0019

N406A Fishing Flats/Backcountry Private Boat 57,067 0.0487

N407A Other Fishing Charter Boat 3,364 0.0029

N408A Other Fishing Party Boat 2,618 0.0022

N409A Other Fishing Rental Boat 7,109 0.0061

N410A Other Fishing Private Boat 41,785 0.0357

N500A Glass Bottom Boat Rides 96,585 0.0824

N501A Backcountry Boating Excursions-Not Fish 18,582 0.0159

N502A View Nature/Wildlife Priv/Rental Boat 110,209 0.0940

N600A Personal Watercraft Rental 84,016 0.0717

N601A Personal Watercraft Private Boat 40,055 0.0342

N700A Sailing Charter/Party Boat 18,629 0.0159

N701A Sailing Rental Boat 9,169 0.0078

N702A Sailing Private Boat 8,800 0.0075

N800A Other Boating Charter/Party 24,189 0.0206

N801A Other Boating Rental Boat 12,150 0.0104

N802A Other Boating Private Boat 30,937 0.0264

N10A Snorkeling From Shore 152,746 0.1303

N11A Scuba Diving From Shore 17,764 0.0152

N12 Diving For Lobsters From Shore 16,449 0.0140

N13 Underwater Photography From Shore 21,360 0.0182

N14A Fishing From Shore 83,698 0.0714

N15A Swimming At Beaches (Not In Pool) 312,208 0.2664

N16A Swimming In Outdoor Pool 313,670 0.2676

N17 Swimming With Dolphins 17,655 0.0151

N18A Windsurfing Or Sailboarding 5,229 0.0045

N19A Wildlife Observ/Photography From Land 89,433 0.0763

N20A Other Nature Study From Land 90,681 0.0774

N21 Photography From Land (Not Wildlife) 90,190 0.0770

N22 Backpacking 1,871 0.0016

N23 Camping In Developed Campgrounds 47,907 0.0409

N24 Camping In Primitive Campgrounds 5,498 0.0047

N25 Day Hiking 22,811 0.0195

N26 Attending Ranger Guided Walk 5,115 0.0044

N27 Self-Guided Nature Or Historic Trails 37,961 0.0324

N28 Picnicking 39,534 0.0337

N29A Visiting Historic Areas, Sites, Bldgs 307,851 0.2627

N30 Attending Special Events (Fairs,Etc) 33,832 0.0289

N31 Attending Outdoor Concerts, Plays, Etc 32,281 0.0275

N32 Attending Indoor Concerts, Plays, Etc 16,393 0.0140

N33 Sightseeing Tours, Attractions (Paid) 231,532 0.1976

N34 Sightseeing (Not Paid For Tours) 406,086 0.3465

N35 Reading Roadside Exhibits Or Markers 69,032 0.0589

N36A Visiting Museum, Educ Fac, Info Center 145,883 0.1245

N37 Attending Outdoor Sporting Events 3,428 0.0029

N38 Golf 5,547 0.0047

N39 Tennis Outdoors 15,153 0.0129

N40 Other Outdoor Sports Or Games 13,827 0.0118

N41 Bicycling 62,131 0.0530

N42 Horseback Riding 2,243 0.0019

N43 Driving For Pleasure (Mopeds,Motorcycle) 32,225 0.0275

N44A All Beach Activities (Not Swimming) 141,454 0.1207

N45 Sunbathing (Not At Beach) 179,604 0.1532

* Number of participants is equal to the total number of visitors to the Keys (1,172,004) times the percent of visitors that did the activity.
68686868p

68

Table A.2.12 Activity Participation in Detailed List of 68 Activities for All Keys: December 1995 - May 1996

 Number 

Activity of Participation 

Number Activity Description Participants* Rate 

N100A Snorkeling Charter/Party Boat 121,289 0.0886

N101A Snorkeling Rental Boat 17,732 0.0130

N102A Snorkeling Private Boat 39,773 0.0291

N200A Scuba Charter/Party Boat 39,641 0.0290

N201A Scuba Rental Boat 2,287 0.0017

N202A Scuba Private Boat 15,317 0.0112

N300 Diving Lobsters From Boat 9,977 0.0073

N301 Underwater Photography 20,188 0.0148

N302 Wreck Diving 7,061 0.0052

N303 Spear Fishing From Boat 3,050 0.0022

N400A Fishing Offshore Charter Boat 41,452 0.0303

N401A Fishing Offshore Party Boat 24,716 0.0181

N402A Fishing Offshore Rental Boat 18,197 0.0133

N403A Fishing Offshore Private Boat 69,583 0.0508

N404A Fishing Flats/Backcountry Guided 18,382 0.0134

N405A Fishing Flats/Backcountry Rental Boat 8,395 0.0061

N406A Fishing Flats/Backcountry Private Boat 27,778 0.0203

N407A Other Fishing Charter Boat 1,905 0.0014

N408A Other Fishing Party Boat 3,392 0.0025

N409A Other Fishing Rental Boat 1,906 0.0014

N410A Other Fishing Private Boat 22,844 0.0167

N500A Glass Bottom Boat Rides 128,273 0.0937

N501A Backcountry Boating Excursions-Not Fish 21,074 0.0154

N502A View Nature/Wildlife Priv/Rental Boat 87,643 0.0640

N600A Personal Watercraft Rental 45,132 0.0330

N601A Personal Watercraft Private Boat 25,689 0.0188

N700A Sailing Charter/Party Boat 40,129 0.0293

N701A Sailing Rental Boat 5,087 0.0037

N702A Sailing Private Boat 22,854 0.0167

N800A Other Boating Charter/Party 29,591 0.0216

N801A Other Boating Rental Boat 11,449 0.0084

N802A Other Boating Private Boat 13,918 0.0102

N10A Snorkeling From Shore 105,245 0.0769

N11A Scuba Diving From Shore 9,432 0.0069

N12 Diving For Lobsters From Shore 4,893 0.0036

N13 Underwater Photography From Shore 20,672 0.0151

N14A Fishing From Shore 85,409 0.0624

N15A Swimming At Beaches (Not In Pool) 290,843 0.2125

N16A Swimming In Outdoor Pool 270,667 0.1978

N17 Swimming With Dolphins 16,098 0.0118

N18A Windsurfing Or Sailboarding 7,692 0.0056

N19A Wildlife Observ/Photography From Land 186,255 0.1361

N20A Other Nature Study From Land 112,235 0.0820

N21 Photography From Land (Not Wildlife) 161,390 0.1179

N22 Backpacking 7,372 0.0054

N23 Camping In Developed Campgrounds 135,690 0.0992

N24 Camping In Primitive Campgrounds 16,840 0.0123

N25 Day Hiking 64,278 0.0470

N26 Attending Ranger Guided Walk 16,944 0.0124

N27 Self-Guided Nature Or Historic Trails 69,762 0.0510

N28 Picnicking 79,028 0.0577

N29A Visiting Historic Areas, Sites, Bldgs 452,132 0.3304

N30 Attending Special Events (Fairs,Etc) 77,250 0.0564

N31 Attending Outdoor Concerts, Plays, Etc 36,919 0.0270

N32 Attending Indoor Concerts, Plays, Etc 25,066 0.0183

N33 Sightseeing Tours, Attractions (Paid) 457,971 0.3347

N34 Sightseeing (Not Paid For Tours) 732,229 0.5351

N35 Reading Roadside Exhibits Or Markers 147,372 0.1077

N36A Visiting Museum, Educ Fac, Info Center 259,529 0.1896

N37 Attending Outdoor Sporting Events 19,876 0.0145

N38 Golf 27,288 0.0199

N39 Tennis Outdoors 19,109 0.0140

N40 Other Outdoor Sports Or Games 27,545 0.0201

N41 Bicycling 103,189 0.0754

N42 Horseback Riding 508 0.0004

N43 Driving For Pleasure (Mopeds,Motorcycle) 51,348 0.0375

N44A All Beach Activities (Not Swimming) 256,207 0.1872

N45 Sunbathing (Not At Beach) 278,609 0.2036

* Number of participants is equal to the total number of visitors (1,368,484) times the jparticipation rate or percent of visitors that did the activity
69

Table A.2.13 Activity Participation in Detailed List of 68 Activities for All Keys: June 1995 - May 1996

 Number 

Activity of Participation

Number Activity Description Participants* Rate

N100A Snorkeling Charter/Party Boat 289,925 0.1141

N101A Snorkeling Rental Boat 72,191 0.0284

N102A Snorkeling Private Boat 237,063 0.0933

N200A Scuba Charter/Party Boat 102,552 0.0404

N201A Scuba Rental Boat 9,391 0.0037

N202A Scuba Private Boat 106,260 0.0418

N300 Diving Lobsters From Boat 128,532 0.0506

N301 Underwater Photography 80,545 0.0317

N302 Wreck Diving 36,616 0.0144

N303 Spear Fishing From Boat 30,744 0.0121

N400A Fishing Offshore Charter Boat 80,554 0.0317

N401A Fishing Offshore Party Boat 44,303 0.0174

N402A Fishing Offshore Rental Boat 35,102 0.0138

N403A Fishing Offshore Private Boat 213,308 0.0840

N404A Fishing Flats/Backcountry Guided 27,482 0.0108

N405A Fishing Flats/Backcountry Rental Boat 10,634 0.0042

N406A Fishing Flats/Backcountry Private Boat 84,844 0.0334

N407A Other Fishing Charter Boat 5,269 0.0021

N408A Other Fishing Party Boat 6,010 0.0024

N409A Other Fishing Rental Boat 9,015 0.0035

N410A Other Fishing Private Boat 64,629 0.0254

N500A Glass Bottom Boat Rides 224,858 0.0885

N501A Backcountry Boating Excursions-Not Fish 39,656 0.0156

N502A View Nature/Wildlife Priv/Rental Boat 197,852 0.0779

N600A Personal Watercraft Rental 129,148 0.0508

N601A Personal Watercraft Private Boat 65,743 0.0259

N700A Sailing Charter/Party Boat 58,757 0.0231

N701A Sailing Rental Boat 14,256 0.0056

N702A Sailing Private Boat 31,654 0.0125

N800A Other Boating Charter/Party 53,779 0.0212

N801A Other Boating Rental Boat 23,599 0.0093

N802A Other Boating Private Boat 44,855 0.0177

N10A Snorkeling From Shore 257,991 0.1016

N11A Scuba Diving From Shore 27,196 0.0107

N12 Diving For Lobsters From Shore 21,342 0.0084

N13 Underwater Photography From Shore 42,032 0.0165

N14A Fishing From Shore 169,107 0.0666

N15A Swimming At Beaches (Not In Pool) 603,051 0.2374

N16A Swimming In Outdoor Pool 584,337 0.2300

N17 Swimming With Dolphins 33,753 0.0133

N18A Windsurfing Or Sailboarding 12,921 0.0051

N19A Wildlife Observ/Photography From Land 275,688 0.1085

N20A Other Nature Study From Land 202,916 0.0799

N21 Photography From Land (Not Wildlife) 251,580 0.0990

N22 Backpacking 9,243 0.0036

N23 Camping In Developed Campgrounds 183,596 0.0723

N24 Camping In Primitive Campgrounds 22,338 0.0088

N25 Day Hiking 87,089 0.0343

N26 Attending Ranger Guided Walk 22,059 0.0087

N27 Self-Guided Nature Or Historic Trails 107,723 0.0424

N28 Picnicking 118,562 0.0467

N29A Visiting Historic Areas, Sites, Bldgs 759,983 0.2991

N30 Attending Special Events (Fairs,Etc) 111,082 0.0437

N31 Attending Outdoor Concerts, Plays, Etc 69,200 0.0272

N32 Attending Indoor Concerts, Plays, Etc 41,459 0.0163

N33 Sightseeing Tours, Attractions (Paid) 689,504 0.2714

N34 Sightseeing (Not Paid For Tours) 1,138,315 0.4481

N35 Reading Roadside Exhibits Or Markers 216,403 0.0852

N36A Visiting Museum, Educ Fac, Info Center 405,413 0.1596

N37 Attending Outdoor Sporting Events 23,303 0.0092

N38 Golf 32,836 0.0129

N39 Tennis Outdoors 34,262 0.0135

N40 Other Outdoor Sports Or Games 41,371 0.0163

N41 Bicycling 165,320 0.0651

N42 Horseback Riding 2,752 0.0011

N43 Driving For Pleasure (Mopeds,Motorcycle) 83,573 0.0329

N44A All Beach Activities (Not Swimming) 397,661 0.1565

N45 Sunbathing (Not At Beach) 458,214 0.1804

* Number of Participants is equal to the number of visitors 2,540,488 times the participation rate or percent of visitors that did the activity.
70707070p

70

Table A.2.14 Activity Participation in Detailed List of 68 Activities for Upper Keys: June-November 1995

Number

Activity of Participation

Number Activity Description Participants * Rate

UN100A Snorkeling Charter/Party Boat 99,931 0.0853

UN101A Snorkeling Rental Boat 18,094 0.0154

UN102A Snorkeling Private Boat 62,875 0.0536

UN200A Scuba Charter/Party Boat 35,182 0.0300

UN201A Scuba Rental Boat 1,871 0.0016

UN202A Scuba Private Boat 26,571 0.0227

UN300 Diving Lobsters From Boat 29,565 0.0252

UN301 Underwater Photography 25,825 0.0220

UN302 Wreck Diving 16,468 0.0141

UN303 Spear Fishing From Boat 2,620 0.0022

UN400A Fishing Offshore Charter Boat 16,094 0.0137

UN401A Fishing Offshore Party Boat 3,368 0.0029

UN402A Fishing Offshore Rental Boat 2,246 0.0019

UN403A Fishing Offshore Private Boat 50,899 0.0434

UN404A Fishing Flats/Backcountry Guided 749 0.0006

UN405A Fishing Flats/Backcountry Rental Boat 1,123 0.0010

UN406A Fishing Flats/Backcountry Private Boat 19,088 0.0163

UN407A Other Fishing Charter Boat 374 0.0003

UN408A Other Fishing Party Boat 1,123 0.0010

UN409A Other Fishing Rental Boat 374 0.0003

UN410A Other Fishing Private Boat 18,711 0.0160

UN500A Glass Bottom Boat Rides 51,275 0.0438

UN501A Backcountry Boating Excursions-Not Fish 10,105 0.0086

UN502A View Nature/Wildlife Priv/Rental Boat 31,437 0.0268

UN600A Personal Watercraft Rental 41,918 0.0358

UN601A Personal Watercraft Private Boat 17,591 0.0150

UN700A Sailing Charter/Party Boat 3,246 0.0028

UN701A Sailing Rental Boat 2,994 0.0026

UN702A Sailing Private Boat 1,871 0.0016

UN800A Other Boating Charter/Party 10,105 0.0086

UN801A Other Boating Rental Boat 6,363 0.0054

UN802A Other Boating Private Boat 19,088 0.0163

UN10A Snorkeling From Shore 52,527 0.0448

UN11A Scuba Diving From Shore 4,303 0.0037

UN12 Diving For Lobsters From Shore 3,368 0.0029

UN13 Underwater Photography From Shore 4,866 0.0042

UN14A Fishing From Shore 26,199 0.0224

UN15A Swimming At Beaches (Not In Pool) 108,294 0.0924

UN16A Swimming In Outdoor Pool 97,065 0.0828

UN17 Swimming With Dolphins 8,608 0.0073

UN18A Windsurfing Or Sailboarding 0 0.0000

UN19A Wildlife Observ/Photography From Land 25,076 0.0214

UN20A Other Nature Study From Land 37,801 0.0323

UN21 Photography From Land (Not Wildlife) 26,199 0.0224

UN22 Backpacking 1,871 0.0016

UN23 Camping In Developed Campgrounds 18,339 0.0156

UN24 Camping In Primitive Campgrounds 0 0.0000

UN25 Day Hiking 4,491 0.0038

UN26 Attending Ranger Guided Walk 1,123 0.0010

UN27 Self-Guided Nature Or Historic Trails 5,988 0.0051

UN28 Picnicking 21,463 0.0183

UN29A Visiting Historic Areas, Sites, Bldgs 29,193 0.0249

UN30 Attending Special Events (Fairs,Etc) 5,614 0.0048

UN31 Attending Outdoor Concerts, Plays, Etc 1,497 0.0013

UN32 Attending Indoor Concerts, Plays, Etc 1,871 0.0016

UN33 Sightseeing Tours, Attractions (Paid) 27,696 0.0236

UN34 Sightseeing (Not Paid For Tours) 95,439 0.0814

UN35 Reading Roadside Exhibits Or Markers 17,216 0.0147

UN36A Visiting Museum, Educ Fac, Info Center 25,079 0.0214

UN37 Attending Outdoor Sporting Events 749 0.0006

UN38 Golf 1,871 0.0016

UN39 Tennis Outdoors 5,988 0.0051

UN40 Other Outdoor Sports Or Games 7,860 0.0067

UN41 Bicycling 16,094 0.0137

UN42 Horseback Riding 1,871 0.0016

UN43 Driving For Pleasure (Mopeds,Motorcycle) 3,743 0.0032

UN44A All Beach Activities (Not Swimming) 49,404 0.0422

UN45 Sunbathing (Not At Beach) 64,000 0.0546

* Number of participants is equal to the total number of visitors to the Keys (1,172,004) times the percent of visitors that did the activity in 

the upper Keys (participation rate).
71

Table A.2.15 Activity Participation in Detailed List of 68 Activities for Upper Keys: December 1995-May 1996

 Number 

Activity of Participation

Number Activity Description Participants* Rate

UN100A Snorkeling Charter/Party Boat 49,821 0.0364

UN101A Snorkeling Rental Boat 5,592 0.0041

UN102A Snorkeling Private Boat 14,043 0.0103

UN200A Scuba Charter/Party Boat 23,004 0.0168

UN201A Scuba Rental Boat 763 0.0006

UN202A Scuba Diving from Private Boat 7,943 0.0058

UN300 Diving Lobsters from Boat 3,304 0.0024

UN301 Underwater Photography 11,502 0.0084

UN302 Wreck Diving 3,304 0.0024

UN303 Spear Fishing from Boat 508 0.0004

UN400A Fishing Offshore Charter Boat 11,057 0.0081

UN401A Fishing Offshore Party Boat 7,498 0.0055

UN402A Fishing Offshore Rental Boat 6,164 0.0045

UN403A Fishing Offshore Private Boat 20,843 0.0152

UN404A Fishing Flats/Backcountry Guided 1,779 0.0013

UN405A Fishing Flats/Backcountry Rental Boat 2,034 0.0015

UN406A Fishing Flats/Backcountry Private Boat 12,200 0.0089

UN407A Other Fishing Charter Boat 0 0.0000

UN408A Other Fishing Party Boat 254 0.0002

UN409A Other Fishing Rental Boat 1,271 0.0009

UN410A Other Fishing Private Boat 9,405 0.0069

UN500A Glass Bottom Boat Rides 71,316 0.0521

UN501A Backcountry Boating Excursions-Not Fish 9,659 0.0071

UN502A View Nature/Wildlife Priv/Rental Boat 40,924 0.0299

UN600A Personal Watercraft Rental 12,201 0.0089

UN601A Personal Watercraft Private Boat 8,324 0.0061

UN700A Sailing Charter/Party Boat 8,134 0.0059

UN701A Sailing Rental Boat 508 0.0004

UN702A Sailing Private Boat 3,559 0.0026

UN800A Other Boating Charter/Party 7,880 0.0058

UN801A Other Boating Rental Boat 4,575 0.0033

UN802A Other Boating Private Boat 7,372 0.0054

UN10A Snorkeling from Shore 40,289 0.0294

UN11A Scuba Diving from Shore 3,939 0.0029

UN12 Diving for Lobsters from Shore 2,796 0.0020

UN13 Underwater Photography from Shore 9,277 0.0068

UN14A Fishing from Shore 24,911 0.0182

UN15A Swimming at Beaches (Not in Pool) 83,119 0.0607

UN16A Swimming in Outdoor Pool 77,145 0.0564

UN17 Swimming with Dolphins 6,355 0.0046

UN18A Windsurfing or Sailboarding 2,796 0.0020

UN19A Wildlife Observ/Photography from Land 74,222 0.0542

UN20A Other Nature Study from Land 46,771 0.0342

UN21 Photography from Land (Not Wildlife) 51,855 0.0379

UN22 Backpacking 2,288 0.0017

UN23 Camping in Developed Campgrounds 46,580 0.0340

UN24 Camping in Primitive Campgrounds 5,084 0.0037

UN25 Day Hiking 19,699 0.0144

UN26 Attending Ranger Guided Walk 3,559 0.0026

UN27 Self-guided Nature or Historic Trails 28,023 0.0205

UN28 Picnicking 29,232 0.0214

UN29A Visiting Historic Areas, Sites, Bldgs 53,633 0.0392

UN30 Attending Special Events (Fairs,etc) 7,816 0.0057

UN31 Attending Outdoor Concerts, Plays, etc 4,893 0.0036

UN32 Attending Indoor Concerts, Plays, etc 1,779 0.0013

UN33 Sightseeing Tours, Attractions (Paid) 46,707 0.0341

UN34 Sightseeing (Not Paid for Tours) 145,776 0.1065

UN35 Reading Roadside Exhibits or Markers 29,930 0.0219

UN36A Visiting Museum, Educ Fac, Info Center 36,222 0.0265

UN37 Attending Outdoor Sporting Events 1,271 0.0009

UN38 Golf 3,304 0.0024

UN39 Tennis Outdoors 5,338 0.0039

UN40 Other Outdoor Sports or Games 8,388 0.0061

UN41 Bicycling 22,305 0.0163

UN42 Horseback Riding 0 0.0000

UN43 Driving for Pleasure (Mopeds,Motorcycle) 7,435 0.0054

UN44A All Beach Activities (Not Swimming) 65,960 0.0482

UN45 Sunbathing (Not at Beach) 65,071 0.0475

* Number of participants is equal to the total number of visitors to the Keys (1,368,484) times the percent of visitors that did the activity in the Upper Keys (participation rate).
72727272p

72

Table A.2.16 Activity Participation in Detailed List of 68 Activities for Upper Keys: June 1995-May 1996

Number

Activity of Participation

Number Activity Description Participants* Rate

UN100A Snorkeling Charter/Party Boat 149,752 0.0589

UN101A Snorkeling Rental Boat 23,686 0.0093

UN102A Snorkeling Private Boat 76,918 0.0303

UN200A Scuba Charter/Party Boat 58,185 0.0229

UN201A Scuba Rental Boat 2,634 0.0010

UN202A Scuba Private Boat 34,514 0.0136

UN300 Diving Lobsters From Boat 32,870 0.0129

UN301 Underwater Photography 37,327 0.0147

UN302 Wreck Diving 19,772 0.0078

UN303 Spear Fishing From Boat 3,128 0.0012

UN400A Fishing Offshore Charter Boat 27,151 0.0107

UN401A Fishing Offshore Party Boat 10,867 0.0043

UN402A Fishing Offshore Rental Boat 8,410 0.0033

UN403A Fishing Offshore Private Boat 71,741 0.0282

UN404A Fishing Flats/Backcountry Guided 2,528 0.0010

UN405A Fishing Flats/Backcountry Rental Boat 3,156 0.0012

UN406A Fishing Flats/Backcountry Private Boat 31,288 0.0123

UN407A Other Fishing Charter Boat 374 0.0001

UN408A Other Fishing Party Boat 1,377 0.0005

UN409A Other Fishing Rental Boat 1,645 0.0006

UN410A Other Fishing Private Boat 28,116 0.0111

UN500A Glass Bottom Boat Rides 122,591 0.0483

UN501A Backcountry Boating Excursions-Not Fish 19,765 0.0078

UN502A View Nature/Wildlife Priv/Rental Boat 72,360 0.0285

UN600A Personal Watercraft Rental 54,120 0.0213

UN601A Personal Watercraft Private Boat 25,915 0.0102

UN700A Sailing Charter/Party Boat 11,380 0.0045

UN701A Sailing Rental Boat 3,503 0.0014

UN702A Sailing Private Boat 5,430 0.0021

UN800A Other Boating Charter/Party 17,985 0.0071

UN801A Other Boating Rental Boat 10,938 0.0043

UN802A Other Boating Private Boat 26,459 0.0104

UN10A Snorkeling From Shore 92,816 0.0365

UN11A Scuba Diving From Shore 8,243 0.0032

UN12 Diving For Lobsters From Shore 6,165 0.0024

UN13 Underwater Photography From Shore 14,143 0.0056

UN14A Fishing From Shore 51,110 0.0201

UN15A Swimming At Beaches (Not In Pool) 191,413 0.0753

UN16A Swimming In Outdoor Pool 174,210 0.0686

UN17 Swimming With Dolphins 14,963 0.0059

UN18A Windsurfing Or Sailboarding 2,796 0.0011

UN19A Wildlife Observ/Photography From Land 99,298 0.0391

UN20A Other Nature Study From Land 84,573 0.0333

UN21 Photography From Land (Not Wildlife) 78,054 0.0307

UN22 Backpacking 4,159 0.0016

UN23 Camping In Developed Campgrounds 64,920 0.0256

UN24 Camping In Primitive Campgrounds 5,084 0.0020

UN25 Day Hiking 24,191 0.0095

UN26 Attending Ranger Guided Walk 4,681 0.0018

UN27 Self-Guided Nature Or Historic Trails 34,012 0.0134

UN28 Picnicking 50,694 0.0200

UN29A Visiting Historic Areas, Sites, Bldgs 82,826 0.0326

UN30 Attending Special Events (Fairs,Etc) 13,430 0.0053

UN31 Attending Outdoor Concerts, Plays, Etc 6,390 0.0025

UN32 Attending Indoor Concerts, Plays, Etc 3,651 0.0014

UN33 Sightseeing Tours, Attractions (Paid) 74,403 0.0293

UN34 Sightseeing (Not Paid For Tours) 241,215 0.0949

UN35 Reading Roadside Exhibits Or Markers 47,147 0.0186

UN36A Visiting Museum, Educ Fac, Info Center 61,301 0.0241

UN37 Attending Outdoor Sporting Events 2,019 0.0008

UN38 Golf 5,176 0.0020

UN39 Tennis Outdoors 11,326 0.0045

UN40 Other Outdoor Sports Or Games 16,248 0.0064

UN41 Bicycling 38,398 0.0151

UN42 Horseback Riding 1,871 0.0007

UN43 Driving For Pleasure (Mopeds,Motorcycle) 11,178 0.0044

UN44A All Beach Activities (Not Swimming) 115,364 0.0454

UN45 Sunbathing (Not At Beach) 129,071 0.0508

* Number of participants is equal to the total number of visitors to the Keys (2,540,488) times the percent of visitors that did the activity in 

the Upper Keys (participation rate).
73

Table A.2.17 Activity Participation in Detailed List of 68 Activities for Middle Keys: June - November 1995

Number

Activity of Participation

Number Activity Description Participants* Rate

MN100A Snorkeling Charter/Party Boat 13,858 0.0118

MN101A Snorkeling Rental Boat 16,971 0.0145

MN102A Snorkeling Private Boat 92,342 0.0788

MN200A Scuba Charter/Party Boat 13,728 0.0117

MN201A Scuba Rental Boat 1,871 0.0016

MN202A Scuba Private Boat 28,448 0.0243

MN300 Diving Lobsters From Boat 57,018 0.0487

MN301 Underwater Photography 15,861 0.0135

MN302 Wreck Diving 7,111 0.0061

MN303 Spear Fishing From Boat 14,971 0.0128

MN400A Fishing Offshore Charter Boat 9,734 0.0083

MN401A Fishing Offshore Party Boat 9,234 0.0079

MN402A Fishing Offshore Rental Boat 11,480 0.0098

MN403A Fishing Offshore Private Boat 70,757 0.0604

MN404A Fishing Flats/Backcountry Guided 4,617 0.0039

MN405A Fishing Flats/Backcountry Rental Boat 0 0.0000

MN406A Fishing Flats/Backcountry Private Boat 24,328 0.0208

MN407A Other Fishing Charter Boat 2,246 0.0019

MN408A Other Fishing Party Boat 1,123 0.0010

MN409A Other Fishing Rental Boat 4,866 0.0042

MN410A Other Fishing Private Boat 15,223 0.0130

MN500A Glass Bottom Boat Rides 6,117 0.0052

MN501A Backcountry Boating Excursions-Not Fish 3,994 0.0034

MN502A View Nature/Wildlife Priv/Rental Boat 43,054 0.0367

MN600A Personal Watercraft Rental 17,216 0.0147

MN601A Personal Watercraft Private Boat 15,729 0.0134

MN700A Sailing Charter/Party Boat 2,497 0.0021

MN701A Sailing Rental Boat 1,497 0.0013

MN702A Sailing Private Boat 4,127 0.0035

MN800A Other Boating Charter/Party 3,869 0.0033

MN801A Other Boating Rental Boat 2,246 0.0019

MN802A Other Boating Private Boat 7,366 0.0063

MN10A Snorkeling From Shore 51,537 0.0440

MN11A Scuba Diving From Shore 8,420 0.0072

MN12 Diving For Lobsters From Shore 7,860 0.0067

MN13 Underwater Photography From Shore 6,240 0.0053

MN14A Fishing From Shore 37,682 0.0322

MN15A Swimming At Beaches (Not In Pool) 89,729 0.0766

MN16A Swimming In Outdoor Pool 80,990 0.0691

MN17 Swimming With Dolphins 8,489 0.0072

MN18A Windsurfing Or Sailboarding 1,497 0.0013

MN19A Wildlife Observ/Photography From Land 23,960 0.0204

MN20A Other Nature Study From Land 39,053 0.0333

MN21 Photography From Land (Not Wildlife) 20,469 0.0175

MN22 Backpacking 749 0.0006

MN23 Camping In Developed Campgromnds 14,222 0.0121

MN24 Camping In Primitive Campgromnds 1,381 0.0012

MN25 Day Hiking 4,866 0.0042

MN26 Attending Ranger Guided Walk 1,374 0.0012

MN27 Self-Guided Nature Or Historic Trails 7,863 0.0067

MN28 Picnicking 7,363 0.0063

MN29A Visiting Historic Areas, Sites, Bldgs 30,339 0.0259

MN30 Attending Special Events (Fairs,Etc) 4,504 0.0038

MN31 Attending Outdoor Concerts, Plays, Etc 6,114 0.0052

MN32 Attending Indoor Concerts, Plays, Etc 5,366 0.0046

MN33 Sightseeing Tours, Attractions (Paid) 27,464 0.0234

MN34 Sightseeing (Not Paid For Tours) 66,133 0.0564

MN35 Reading Roadside Exhibits Or Markers 9,236 0.0079

MN36A Visiting Museum, Educ Fac, Info Center 20,863 0.0178

MN37 Attending Outdoor Sporting Events 1,000 0.0009

MN38 Golf 1,249 0.0011

MN39 Tennis Outdoors 5,240 0.0045

MN40 Other Outdoor Sports Or Games 1,123 0.0010

MN41 Bicycling 10,735 0.0092

MN42 Horseback Riding 0 0.0000

MN43 Driving For Pleasure (Mopeds,Motorcycle) 2,246 0.0019

MN44A All Beach Activities (Not Swimming) 37,443 0.0319

MN45 Sunbathing (Not At Beach) 40,192 0.0343

* Number of participants is equal to the total number of visitors to the Keys (1,172,004) times the percent of visitors that did the activity in 

the Middle Keys (participation rate).
74747474p

74

Table A.2.18 Activity Participation in Detailed List of 68 Activities for Middle Keys: December 1995-May 1996

Number

Activity of Participation

Number Activity Description Participants* Rate

MN100A Snorkeling Charter/Party Boat 11,563 0.0084

MN101A Snorkeling Rental Boat 3,875 0.0028

MN102A Snorkeling Private Boat 11,499 0.0084

MN200A Scuba Charter/Party Boat 6,417 0.0047

MN201A Scuba Rental Boat 1,524 0.0011

MN202A Scuba Private Boat 3,939 0.0029

MN300 Diving Lobsters From Boat 3,876 0.0028

MN301 Underwater Photography 2,287 0.0017

MN302 Wreck Diving 1,715 0.0013

MN303 Spear Fishing From Boat 1,017 0.0007

MN400A Fishing Offshore Charter Boat 12,514 0.0091

MN401A Fishing Offshore Party Boat 8,701 0.0064

MN402A Fishing Offshore Rental Boat 6,353 0.0046

MN403A Fishing Offshore Private Boat 31,701 0.0232

MN404A Fishing Flats/Backcountry Guided 8,576 0.0063

MN405A Fishing Flats/Backcountry Rental Boat 3,176 0.0023

MN406A Fishing Flats/Backcountry Private Boat 8,702 0.0064

MN407A Other Fishing Charter Boat 1,397 0.0010

MN408A Other Fishing Party Boat 1,334 0.0010

MN409A Other Fishing Rental Boat 572 0.0004

MN410A Other Fishing Private Boat 7,823 0.0057

MN500A Glass Bottom Boat Rides 7,759 0.0057

MN501A Backcountry Boating Excursions-Not Fish 4,956 0.0036

MN502A View Nature/Wildlife Priv/Rental Boat 24,140 0.0176

MN600A Personal Watercraft Rental 13,723 0.0100

MN601A Personal Watercraft Private Boat 9,973 0.0073

MN700A Sailing Charter/Party Boat 3,812 0.0028

MN701A Sailing Rental Boat 2,034 0.0015

MN702A Sailing Private Boat 4,129 0.0030

MN800A Other Boating Charter/Party 5,338 0.0039

MN801A Other Boating Rental Boat 4,320 0.0032

MN802A Other Boating Private Boat 3,747 0.0027

MN10A Snorkeling From Shore 23,707 0.0173

MN11A Scuba Diving From Shore 2,414 0.0018

MN12 Diving For Lobsters From Shore 1,843 0.0013

MN13 Underwater Photography From Shore 2,478 0.0018

MN14A Fishing From Shore 29,490 0.0215

MN15A Swimming At Beaches (Not In Pool) 80,144 0.0586

MN16A Swimming In Outdoor Pool 61,453 0.0449

MN17 Swimming With Dolphins 5,910 0.0043

MN18A Windsurfing Or Sailboarding 1,588 0.0012

MN19A Wildlife Observ/Photography From Land 51,745 0.0378

MN20A Other Nature Study From Land 36,430 0.0266

MN21 Photography From Land (Not Wildlife) 32,107 0.0235

MN22 Backpacking 763 0.0006

MN23 Camping In Developed Campgromnds 38,001 0.0278

MN24 Camping In Primitive Campgromnds 4,575 0.0033

MN25 Day Hiking 17,295 0.0126

MN26 Attending Ranger Guided Walk 6,430 0.0047

MN27 Self-Guided Nature Or Historic Trails 17,367 0.0127

MN28 Picnicking 23,665 0.0173

MN29A Visiting Historic Areas, Sites, Bldgs 37,180 0.0272

MN30 Attending Special Events (Fairs,Etc) 17,028 0.0124

MN31 Attending Outdoor Concerts, Plays, Etc 8,395 0.0061

MN32 Attending Indoor Concerts, Plays, Etc 6,608 0.0048

MN33 Sightseeing Tours, Attractions (Paid) 30,889 0.0226

MN34 Sightseeing (Not Paid For Tours) 110,579 0.0808

MN35 Reading Roadside Exhibits Or Markers 23,719 0.0173

MN36A Visiting Museum, Educ Fac, Info Center 29,936 0.0219

MN37 Attending Outdoor Sporting Events 2,867 0.0021

MN38 Golf 10,610 0.0078

MN39 Tennis Outdoors 7,813 0.0057

MN40 Other Outdoor Sports Or Games 7,053 0.0052

MN41 Bicycling 19,823 0.0145

MN42 Horseback Riding 0 0.0000

MN43 Driving For Pleasure (Mopeds,Motorcycle) 9,606 0.0070

MN44A All Beach Activities (Not Swimming) 66,860 0.0489

MN45 Sunbathing (Not At Beach) 72,005 0.0526

* Number of participants is equal to the total number of visitors to the Keys (1,368,484) times the percent of visitors that did the activity

 in the Middle Keys (participation rate).
75

Table A.2.19 Activity Participation in Detailed List of 68 Activities for Middle Keys: June 1995-May 1996

Number

Activity of Participation

Number Activity Description Participants* Rate

MN100A Snorkeling Charter/Party Boat 25,421 0.0100

MN101A Snorkeling Rental Boat 20,847 0.0082

MN102A Snorkeling Private Boat 103,841 0.0409

MN200A Scuba Charter/Party Boat 20,145 0.0079

MN201A Scuba Rental Boat 3,396 0.0013

MN202A Scuba Private Boat 32,386 0.0127

MN300 Diving Lobsters From Boat 60,895 0.0240

MN301 Underwater Photography 18,148 0.0071

MN302 Wreck Diving 8,826 0.0035

MN303 Spear Fishing From Boat 15,988 0.0063

MN400A Fishing Offshore Charter Boat 22,248 0.0088

MN401A Fishing Offshore Party Boat 17,935 0.0071

MN402A Fishing Offshore Rental Boat 17,833 0.0070

MN403A Fishing Offshore Private Boat 102,458 0.0403

MN404A Fishing Flats/Backcountry Guided 13,193 0.0052

MN405A Fishing Flats/Backcountry Rental Boat 3,176 0.0013

MN406A Fishing Flats/Backcountry Private Boat 33,030 0.0130

MN407A Other Fishing Charter Boat 3,642 0.0014

MN408A Other Fishing Party Boat 2,457 0.0010

MN409A Other Fishing Rental Boat 5,437 0.0021

MN410A Other Fishing Private Boat 23,045 0.0091

MN500A Glass Bottom Boat Rides 13,876 0.0055

MN501A Backcountry Boating Excursions-Not Fish 8,951 0.0035

MN502A View Nature/Wildlife Priv/Rental Boat 67,194 0.0264

MN600A Personal Watercraft Rental 30,939 0.0122

MN601A Personal Watercraft Private Boat 25,702 0.0101

MN700A Sailing Charter/Party Boat 6,309 0.0025

MN701A Sailing Rental Boat 3,531 0.0014

MN702A Sailing Private Boat 8,255 0.0032

MN800A Other Boating Charter/Party 9,207 0.0036

MN801A Other Boating Rental Boat 6,566 0.0026

MN802A Other Boating Private Boat 11,113 0.0044

MN10A Snorkeling From Shore 75,244 0.0296

MN11A Scuba Diving From Shore 10,834 0.0043

MN12 Diving For Lobsters From Shore 9,702 0.0038

MN13 Underwater Photography From Shore 8,718 0.0034

MN14A Fishing From Shore 67,172 0.0264

MN15A Swimming At Beaches (Not In Pool) 169,873 0.0669

MN16A Swimming In Outdoor Pool 142,444 0.0561

MN17 Swimming With Dolphins 14,399 0.0057

MN18A Windsurfing Or Sailboarding 3,085 0.0012

MN19A Wildlife Observ/Photography From Land 75,705 0.0298

MN20A Other Nature Study From Land 75,483 0.0297

MN21 Photography From Land (Not Wildlife) 52,576 0.0207

MN22 Backpacking 1,511 0.0006

MN23 Camping In Developed Campgromnds 52,223 0.0206

MN24 Camping In Primitive Campgromnds 5,956 0.0023

MN25 Day Hiking 22,161 0.0087

MN26 Attending Ranger Guided Walk 7,805 0.0031

MN27 Self-Guided Nature Or Historic Trails 25,230 0.0099

MN28 Picnicking 31,028 0.0122

MN29A Visiting Historic Areas, Sites, Bldgs 67,519 0.0266

MN30 Attending Special Events (Fairs,Etc) 21,532 0.0085

MN31 Attending Outdoor Concerts, Plays, Etc 14,510 0.0057

MN32 Attending Indoor Concerts, Plays, Etc 11,974 0.0047

MN33 Sightseeing Tours, Attractions (Paid) 58,353 0.0230

MN34 Sightseeing (Not Paid For Tours) 176,712 0.0696

MN35 Reading Roadside Exhibits Or Markers 32,955 0.0130

MN36A Visiting Museum, Educ Fac, Info Center 50,798 0.0200

MN37 Attending Outdoor Sporting Events 3,868 0.0015

MN38 Golf 11,859 0.0047

MN39 Tennis Outdoors 13,053 0.0051

MN40 Other Outdoor Sports Or Games 8,176 0.0032

MN41 Bicycling 30,558 0.0120

MN42 Horseback Riding 0 0.0000

MN43 Driving For Pleasure (Mopeds,Motorcycle) 11,852 0.0047

MN44A All Beach Activities (Not Swimming) 104,304 0.0411

MN45 Sunbathing (Not At Beach) 112,197 0.0442

* Number of participants is equal to the total number of visitors to the Keys (2,540,488) times the percent of visitors that did the activity 

in the Middle Keys (participation rate).
76767676p

76

Table A.2.20 Activity Participation in Detailed List of 68 Activities for Lower Keys: June - November 1995

Number

Activity of Participation

Number Activity Description Participants* Rate

LN100A Snorkeling Charter/Party Boat 7,291 0.0062

LN101A Snorkeling Rental Boat 8,983 0.0077

LN102A Snorkeling Private Boat 31,248 0.0267

LN200A Scuba Charter/Party Boat 4,677 0.0040

LN201A Scuba Rental Boat 2,246 0.0019

LN202A Scuba Private Boat 18,714 0.0160

LN300 Diving Lobsters From Boat 21,517 0.0184

LN301 Underwater Photography 6,358 0.0054

LN302 Wreck Diving 4,491 0.0038

LN303 Spear Fishing From Boat 7,671 0.0065

LN400A Fishing Offshore Charter Boat 1,497 0.0013

LN401A Fishing Offshore Party Boat 4,117 0.0035

LN402A Fishing Offshore Rental Boat 1,497 0.0013

LN403A Fishing Offshore Private Boat 22,080 0.0188

LN404A Fishing Flats/Backcountry Guided 2,618 0.0022

LN405A Fishing Flats/Backcountry Rental Boat 0 0.0000

LN406A Fishing Flats/Backcountry Private Boat 9,915 0.0085

LN407A Other Fishing Charter Boat 0 0.0000

LN408A Other Fishing Party Boat 0 0.0000

LN409A Other Fishing Rental Boat 1,497 0.0013

LN410A Other Fishing Private Boat 5,988 0.0051

LN500A Glass Bottom Boat Rides 2,246 0.0019

LN501A Backcountry Boating Excursions-Not Fish 0 0.0000

LN502A View Nature/Wildlife Priv/Rental Boat 23,014 0.0196

LN600A Personal Watercraft Rental 1,497 0.0013

LN601A Personal Watercraft Private Boat 6,363 0.0054

LN700A Sailing Charter/Party Boat 0 0.0000

LN701A Sailing Rental Boat 2,994 0.0026

LN702A Sailing Private Boat 0 0.0000

LN800A Other Boating Charter/Party 0 0.0000

LN801A Other Boating Rental Boat 0 0.0000

LN802A Other Boating Private Boat 2,246 0.0019

LN10A Snorkeling From Shore 15,153 0.0129

LN11A Scuba Diving From Shore 2,243 0.0019

LN12 Diving For Lobsters From Shore 3,178 0.0027

LN13 Underwater Photography From Shore 2,055 0.0018

LN14A Fishing From Shore 11,038 0.0094

LN15A Swimming At Beaches (Not In Pool) 17,400 0.0148

LN16A Swimming In Outdoor Pool 13,281 0.0113

LN17 Swimming With Dolphins 0 0.0000

LN18A Windsurfing Or Sailboarding 0 0.0000

LN19A Wildlife Observ/Photography From Land 19,644 0.0168

LN20A Other Nature Study From Land 19,462 0.0166

LN21 Photography From Land (Not Wildlife) 5,612 0.0048

LN22 Backpacking 0 0.0000

LN23 Camping In Developed Campgrolnds 13,100 0.0112

LN24 Camping In Primitive Campgrolnds 3,743 0.0032

LN25 Day Hiking 1,871 0.0016

LN26 Attending Ranger Guided Walk 372 0.0003

LN27 Self-Guided Nature Or Historic Trails 5,988 0.0051

LN28 Picnicking 4,491 0.0038

LN29A Visiting Historic Areas, Sites, Bldgs 17,589 0.0150

LN30 Attending Special Events (Fairs,Etc) 3,743 0.0032

LN31 Attending Outdoor Concerts, Plays, Etc 1,871 0.0016

LN32 Attending Indoor Concerts, Plays, Etc 1,871 0.0016

LN33 Sightseeing Tours, Attractions (Paid) 6,921 0.0059

LN34 Sightseeing (Not Paid For Tours) 43,599 0.0372

LN35 Reading Roadside Exhibits Or Markers 2,246 0.0019

LN36A Visiting Museum, Educ Fac, Info Center 11,602 0.0099

LN37 Attending Outdoor Sporting Events 0 0.0000

LN38 Golf 0 0.0000

LN39 Tennis Outdoors 1,497 0.0013

LN40 Other Outdoor Sports Or Games 0 0.0000

LN41 Bicycling 8,983 0.0077

LN42 Horseback Riding 0 0.0000

LN43 Driving For Pleasure (Mopeds,Motorcycle) 2,804 0.0024

LN44A All Beach Activities (Not Swimming) 5,986 0.0051

LN45 Sunbathing (Not At Beach) 7,103 0.0061

* Number of participants is equal to the total number of visitors to the Keys (1,172,004) times the percent of visitors that did the activity

in the Lower Keys (participation rate).
77

Table A.2.21 Activity Participation in Detailed List of 68 Activities for Lower Keys: December 1995-May 1996

Number

Activity of Participation

Number Activity Description Participants* Rate

LN100A Snorkeling Charter/Party Boat 11,184 0.0082

LN101A Snorkeling Rental Boat 4,067 0.0030

LN102A Snorkeling Private Boat 5,274 0.0039

LN200A Scuba Charter/Party Boat 2,796 0.0020

LN201A Scuba Rental Boat 0 0.0000

LN202A Scuba Private Boat 2,351 0.0017

LN300 Diving Lobsters From Boat 2,288 0.0017

LN301 Underwater Photography 1,525 0.0011

LN302 Wreck Diving 0 0.0000

LN303 Spear Fishing From Boat 1,525 0.0011

LN400A Fishing Offshore Charter Boat 2,223 0.0016

LN401A Fishing Offshore Party Boat 2,097 0.0015

LN402A Fishing Offshore Rental Boat 2,859 0.0021

LN403A Fishing Offshore Private Boat 8,324 0.0061

LN404A Fishing Flats/Backcountry Guided 3,939 0.0029

LN405A Fishing Flats/Backcountry Rental Boat 1,398 0.0010

LN406A Fishing Flats/Backcountry Private Boat 2,542 0.0019

LN407A Other Fishing Charter Boat 508 0.0004

LN408A Other Fishing Party Boat 0 0.0000

LN409A Other Fishing Rental Boat 63 0.0000

LN410A Other Fishing Private Boat 3,304 0.0024

LN500A Glass Bottom Boat Rides 5,846 0.0043

LN501A Backcountry Boating Excursions-Not Fish 2,351 0.0017

LN502A View Nature/Wildlife Priv/Rental Boat 12,017 0.0088

LN600A Personal Watercraft Rental 1,143 0.0008

LN601A Personal Watercraft Private Boat 4,321 0.0032

LN700A Sailing Charter/Party Boat 1,271 0.0009

LN701A Sailing Rental Boat 254 0.0002

LN702A Sailing Private Boat 508 0.0004

LN800A Other Boating Charter/Party 1,525 0.0011

LN801A Other Boating Rental Boat 0 0.0000

LN802A Other Boating Private Boat 1,525 0.0011

LN10A Snorkeling From Shore 10,994 0.0080

LN11A Scuba Diving From Shore 0 0.0000

LN12 Diving For Lobsters From Shore 763 0.0006

LN13 Underwater Photography From Shore 4,321 0.0032

LN14A Fishing From Shore 13,853 0.0101

LN15A Swimming At Beaches (Not In Pool) 31,916 0.0233

LN16A Swimming In Outdoor Pool 25,926 0.0189

LN17 Swimming With Dolphins 508 0.0004

LN18A Windsurfing Or Sailboarding 763 0.0006

LN19A Wildlife Observ/Photography From Land 32,865 0.0240

LN20A Other Nature Study From Land 23,067 0.0169

LN21 Photography From Land (Not Wildlife) 22,175 0.0162

LN22 Backpacking 3,559 0.0026

LN23 Camping In Developed Campgrolnds 41,441 0.0303

LN24 Camping In Primitive Campgrolnds 63 0.0000

LN25 Day Hiking 13,280 0.0097

LN26 Attending Ranger Guided Walk 1,588 0.0012

LN27 Self-Guided Nature Or Historic Trails 9,476 0.0069

LN28 Picnicking 12,653 0.0092

LN29A Visiting Historic Areas, Sites, Bldgs 24,275 0.0177

LN30 Attending Special Events (Fairs,Etc) 6,608 0.0048

LN31 Attending Outdoor Concerts, Plays, Etc 63 0.0000

LN32 Attending Indoor Concerts, Plays, Etc 572 0.0004

LN33 Sightseeing Tours, Attractions (Paid) 15,314 0.0112

LN34 Sightseeing (Not Paid For Tours) 66,533 0.0486

LN35 Reading Roadside Exhibits Or Markers 12,198 0.0089

LN36A Visiting Museum, Educ Fac, Info Center 9,213 0.0067

LN37 Attending Outdoor Sporting Events 572 0.0004

LN38 Golf 1,588 0.0012

LN39 Tennis Outdoors 1,017 0.0007

LN40 Other Outdoor Sports Or Games 2,351 0.0017

LN41 Bicycling 14,559 0.0106

LN42 Horseback Riding 508 0.0004

LN43 Driving For Pleasure (Mopeds,Motorcycle) 4,194 0.0031

LN44A All Beach Activities (Not Swimming) 34,060 0.0249

LN45 Sunbathing (Not At Beach) 32,343 0.0236

* Number of participants is equal to the total number of visitors to the Keys (1,368,484) times the percent of visitors that did the activity 

in the Lower Keys (participation rate).
78787878p

78

Table A.2.22 Activity Participation in Detailed List of 68 Activities for Lower Keys: June 1995-May 1996

Number

Activity of Participation

Number Activity Description Participants* Rate

LN100A Snorkeling Charter/Party Boat 18,475 0.0073

LN101A Snorkeling Rental Boat 13,050 0.0051

LN102A Snorkeling Private Boat 36,522 0.0144

LN200A Scuba Charter/Party Boat 7,473 0.0029

LN201A Scuba Rental Boat 2,246 0.0009

LN202A Scuba Private Boat 21,065 0.0083

LN300 Diving Lobsters From Boat 23,805 0.0094

LN301 Underwater Photography 7,883 0.0031

LN302 Wreck Diving 4,491 0.0018

LN303 Spear Fishing From Boat 9,197 0.0036

LN400A Fishing Offshore Charter Boat 3,721 0.0015

LN401A Fishing Offshore Party Boat 6,214 0.0024

LN402A Fishing Offshore Rental Boat 4,356 0.0017

LN403A Fishing Offshore Private Boat 30,404 0.0120

LN404A Fishing Flats/Backcountry Guided 6,557 0.0026

LN405A Fishing Flats/Backcountry Rental Boat 1,398 0.0006

LN406A Fishing Flats/Backcountry Private Boat 12,457 0.0049

LN407A Other Fishing Charter Boat 508 0.0002

LN408A Other Fishing Party Boat 0 0.0000

LN409A Other Fishing Rental Boat 1,560 0.0006

LN410A Other Fishing Private Boat 9,293 0.0037

LN500A Glass Bottom Boat Rides 8,092 0.0032

LN501A Backcountry Boating Excursions-Not Fish 2,351 0.0009

LN502A View Nature/Wildlife Priv/Rental Boat 35,032 0.0138

LN600A Personal Watercraft Rental 2,640 0.0010

LN601A Personal Watercraft Private Boat 10,684 0.0042

LN700A Sailing Charter/Party Boat 1,271 0.0005

LN701A Sailing Rental Boat 3,248 0.0013

LN702A Sailing Private Boat 508 0.0002

LN800A Other Boating Charter/Party 1,525 0.0006

LN801A Other Boating Rental Boat 0 0.0000

LN802A Other Boating Private Boat 3,771 0.0015

LN10A Snorkeling From Shore 26,146 0.0103

LN11A Scuba Diving From Shore 2,243 0.0009

LN12 Diving For Lobsters From Shore 3,941 0.0016

LN13 Underwater Photography From Shore 6,377 0.0025

LN14A Fishing From Shore 24,891 0.0098

LN15A Swimming At Beaches (Not In Pool) 49,316 0.0194

LN16A Swimming In Outdoor Pool 39,207 0.0154

LN17 Swimming With Dolphins 508 0.0002

LN18A Windsurfing Or Sailboarding 763 0.0003

LN19A Wildlife Observ/Photography From Land 52,509 0.0207

LN20A Other Nature Study From Land 42,529 0.0167

LN21 Photography From Land (Not Wildlife) 27,787 0.0109

LN22 Backpacking 3,559 0.0014

LN23 Camping In Developed Campgrolnds 54,541 0.0215

LN24 Camping In Primitive Campgrolnds 3,806 0.0015

LN25 Day Hiking 15,152 0.0060

LN26 Attending Ranger Guided Walk 1,961 0.0008

LN27 Self-Guided Nature Or Historic Trails 15,464 0.0061

LN28 Picnicking 17,145 0.0067

LN29A Visiting Historic Areas, Sites, Bldgs 41,863 0.0165

LN30 Attending Special Events (Fairs,Etc) 10,351 0.0041

LN31 Attending Outdoor Concerts, Plays, Etc 1,935 0.0008

LN32 Attending Indoor Concerts, Plays, Etc 2,443 0.0010

LN33 Sightseeing Tours, Attractions (Paid) 22,235 0.0088

LN34 Sightseeing (Not Paid For Tours) 110,133 0.0434

LN35 Reading Roadside Exhibits Or Markers 14,444 0.0057

LN36A Visiting Museum, Educ Fac, Info Center 20,816 0.0082

LN37 Attending Outdoor Sporting Events 572 0.0002

LN38 Golf 1,588 0.0006

LN39 Tennis Outdoors 2,514 0.0010

LN40 Other Outdoor Sports Or Games 2,351 0.0009

LN41 Bicycling 23,542 0.0093

LN42 Horseback Riding 508 0.0002

LN43 Driving For Pleasure (Mopeds,Motorcycle) 6,997 0.0028

LN44A All Beach Activities (Not Swimming) 40,046 0.0158

LN45 Sunbathing (Not At Beach) 39,445 0.0155

* Number of participants is equal to the total number of visitors to the Keys (2,540,488) times the percent of visitors that did the activity 

in the Lower Keys (participation rate).
79

Table A.2.23 Activity Participation in Detailed List of 68 Activities for Key West: June - November 1995

Number

Activity of Participation

Number Activity Description Participants* Rate

KN100A Snorkeling Charter/Party Boat 56,164 0.0479

KN101A Snorkeling Rental Boat 13,405 0.0114

KN102A Snorkeling Private Boat 17,186 0.0147

KN200A Scuba Charter/Party Boat 10,822 0.0092

KN201A Scuba Rental Boat 1,116 0.0010

KN202A Scuba Private Boat 3,736 0.0032

KN300 Diving Lobsters From Boat 11,577 0.0099

KN301 Underwater Photography 18,675 0.0159

KN302 Wreck Diving 2,981 0.0025

KN303 Spear Fishing From Boat 2,432 0.0021

KN400A Fishing Offshore Charter Boat 15,145 0.0129

KN401A Fishing Offshore Party Boat 2,868 0.0024

KN402A Fishing Offshore Rental Boat 1,683 0.0014

KN403A Fishing Offshore Private Boat 5,603 0.0048

KN404A Fishing Flats/Backcountry Guided 2,239 0.0019

KN405A Fishing Flats/Backcountry Rental Boat 1,116 0.0010

KN406A Fishing Flats/Backcountry Private Boat 4,485 0.0038

KN407A Other Fishing Charter Boat 744 0.0006

KN408A Other Fishing Party Boat 372 0.0003

KN409A Other Fishing Rental Boat 372 0.0003

KN410A Other Fishing Private Boat 2,611 0.0022

KN500A Glass Bottom Boat Rides 39,941 0.0341

KN501A Backcountry Boating Excursions-Not Fish 4,483 0.0038

KN502A View Nature/Wildlife Priv/Rental Boat 14,575 0.0124

KN600A Personal Watercraft Rental 27,875 0.0238

KN601A Personal Watercraft Private Boat 1,869 0.0016

KN700A Sailing Charter/Party Boat 14,383 0.0123

KN701A Sailing Rental Boat 1,683 0.0014

KN702A Sailing Private Boat 2,802 0.0024

KN800A Other Boating Charter/Party 13,209 0.0113

KN801A Other Boating Rental Boat 3,542 0.0030

KN802A Other Boating Private Boat 2,237 0.0019

KN10A Snorkeling From Shore 38,395 0.0328

KN11A Scuba Diving From Shore 3,169 0.0027

KN12 Diving For Lobsters From Shore 4,288 0.0037

KN13 Underwater Photography From Shore 8,948 0.0076

KN14A Fishing From Shore 8,779 0.0075

KN15A Swimming At Beaches (Not In Pool) 115,872 0.0989

KN16A Swimming In Outdoor Pool 144,791 0.1235

KN17 Swimming With Dolphins 558 0.0005

KN18A Windsurfing Or Sailboarding 3,732 0.0032

KN19A Wildlife Observ/Photography From Land 28,239 0.0241

KN20A Other Nature Study From Land 37,406 0.0319

KN21 Photography From Land (Not Wildlife) 46,893 0.0400

KN22 Backpacking 749 0.0006

KN23 Camping In Developed Campgrounds 4,866 0.0042

KN24 Camping In Primitive Campgrounds 374 0.0003

KN25 Day Hiking 12,706 0.0108

KN26 Attending Ranger Guided Walk 2,246 0.0019

KN27 Self-Guided Nature Or Historic Trails 18,495 0.0158

KN28 Picnicking 8,463 0.0072

KN29A Visiting Historic Areas, Sites, Bldgs 236,847 0.2021

KN30 Attending Special Events (Fairs,Etc) 19,971 0.0170

KN31 Attending Outdoor Concerts, Plays, Etc 23,173 0.0198

KN32 Attending Indoor Concerts, Plays, Etc 9,904 0.0085

KN33 Sightseeing Tours, Attractions (Paid) 183,674 0.1567

KN34 Sightseeing (Not Paid For Tours) 310,328 0.2648

KN35 Reading Roadside Exhibits Or Markers 49,316 0.0421

KN36A Visiting Museum, Educ Fac, Info Center 95,076 0.0811

KN37 Attending Outdoor Sporting Events 1,679 0.0014

KN38 Golf 2,427 0.0021

KN39 Tennis Outdoors 2,427 0.0021

KN40 Other Outdoor Sports Or Games 5,593 0.0048

KN41 Bicycling 28,940 0.0247

KN42 Horseback Riding 372 0.0003

KN43 Driving For Pleasure (Mopeds,Motorcycle) 24,930 0.0213

KN44A All Beach Activities (Not Swimming) 51,239 0.0437

KN45 Sunbathing (Not At Beach) 76,044 0.0649

* Number of participants is equal to the total number of visitors to the Keys (1,172,004) times the percent of visitors that did the activity

 in Key West (participation rate).
80808080p

80

Table A.2.24 Activity Participation in Detailed List of 68 Activities for Key West: December 1995-May 1996

Number

Activity of Participation

Number Activity Description Participants* Rate

KN100A Snorkeling Charter/Party Boat 52,025 0.0380

KN101A Snorkeling Rental Boat 4,960 0.0036

KN102A Snorkeling Private Boat 9,974 0.0073

KN200A Scuba Charter/Party Boat 8,250 0.0060

KN201A Scuba Rental Boat 0 0.0000

KN202A Scuba Private Boat 512 0.0004

KN300 Diving Lobsters From Boat 763 0.0006

KN301 Underwater Photography 5,891 0.0043

KN302 Wreck Diving 2,296 0.0017

KN303 Spear Fishing From Boat 0 0.0000

KN400A Fishing Offshore Charter Boat 16,166 0.0118

KN401A Fishing Offshore Party Boat 6,674 0.0049

KN402A Fishing Offshore Rental Boat 3,329 0.0024

KN403A Fishing Offshore Private Boat 10,240 0.0075

KN404A Fishing Flats/Backcountry Guided 4,596 0.0034

KN405A Fishing Flats/Backcountry Rental Boat 2,042 0.0015

KN406A Fishing Flats/Backcountry Private Boat 5,350 0.0039

KN407A Other Fishing Charter Boat 0 0.0000

KN408A Other Fishing Party Boat 1,804 0.0013

KN409A Other Fishing Rental Boat 0 0.0000

KN410A Other Fishing Private Boat 3,837 0.0028

KN500A Glass Bottom Boat Rides 48,182 0.0352

KN501A Backcountry Boating Excursions-Not Fish 4,616 0.0034

KN502A View Nature/Wildlife Priv/Rental Boat 19,459 0.0142

KN600A Personal Watercraft Rental 18,574 0.0136

KN601A Personal Watercraft Private Boat 4,850 0.0035

KN700A Sailing Charter/Party Boat 28,945 0.0212

KN701A Sailing Rental Boat 2,291 0.0017

KN702A Sailing Private Boat 14,658 0.0107

KN800A Other Boating Charter/Party 14,847 0.0108

KN801A Other Boating Rental Boat 2,553 0.0019

KN802A Other Boating Private Boat 1,275 0.0009

KN10A Snorkeling From Shore 40,678 0.0297

KN11A Scuba Diving From Shore 4,604 0.0034

KN12 Diving For Lobsters From Shore 0 0.0000

KN13 Underwater Photography From Shore 5,167 0.0038

KN14A Fishing From Shore 21,739 0.0159

KN15A Swimming At Beaches (Not In Pool) 127,318 0.0930

KN16A Swimming In Outdoor Pool 133,414 0.0975

KN17 Swimming With Dolphins 3,325 0.0024

KN18A Windsurfing Or Sailboarding 3,054 0.0022

KN19A Wildlife Observ/Photography From Land 61,188 0.0447

KN20A Other Nature Study From Land 50,713 0.0371

KN21 Photography From Land (Not Wildlife) 88,054 0.0643

KN22 Backpacking 1,525 0.0011

KN23 Camping In Developed Campgrounds 37,628 0.0275

KN24 Camping In Primitive Campgrounds 8,134 0.0059

KN25 Day Hiking 24,869 0.0182

KN26 Attending Ranger Guided Walk 6,383 0.0047

KN27 Self-Guided Nature Or Historic Trails 23,047 0.0168

KN28 Picnicking 27,037 0.0198

KN29A Visiting Historic Areas, Sites, Bldgs 356,436 0.2605

KN30 Attending Special Events (Fairs,Etc) 47,387 0.0346

KN31 Attending Outdoor Concerts, Plays, Etc 23,885 0.0175

KN32 Attending Indoor Concerts, Plays, Etc 16,424 0.0120

KN33 Sightseeing Tours, Attractions (Paid) 396,841 0.2900

KN34 Sightseeing (Not Paid For Tours) 578,389 0.4226

KN35 Reading Roadside Exhibits Or Markers 103,464 0.0756

KN36A Visiting Museum, Educ Fac, Info Center 198,085 0.1447

KN37 Attending Outdoor Sporting Events 15,928 0.0116

KN38 Golf 12,548 0.0092

KN39 Tennis Outdoors 6,467 0.0047

KN40 Other Outdoor Sports Or Games 11,023 0.0081

KN41 Bicycling 57,305 0.0419

KN42 Horseback Riding 0 0.0000

KN43 Driving For Pleasure (Mopeds,Motorcycle) 38,196 0.0279

KN44A All Beach Activities (Not Swimming) 116,027 0.0848

KN45 Sunbathing (Not At Beach) 141,611 0.1035

* Number of participants is equal to the total number of visitors to the Keys (1,368,484) times the percent of visitors that did the 

activity in Key West (participation rate).
81

Table A.2.25 Activity Participation in Detailed List of 68 Activities for Key West: June 1995-May 1996

Number

Activity of Participation

Number Activity Description Participants* Rate

KN100A Snorkeling Charter/Party Boat 108,189 0.0426

KN101A Snorkeling Rental Boat 18,365 0.0072

KN102A Snorkeling Private Boat 27,160 0.0107

KN200A Scuba Charter/Party Boat 19,072 0.0075

KN201A Scuba Rental Boat 1,116 0.0004

KN202A Scuba Private Boat 4,249 0.0017

KN300 Diving Lobsters From Boat 12,339 0.0049

KN301 Underwater Photography 24,566 0.0097

KN302 Wreck Diving 5,277 0.0021

KN303 Spear Fishing From Boat 2,432 0.0010

KN400A Fishing Offshore Charter Boat 31,312 0.0123

KN401A Fishing Offshore Party Boat 9,542 0.0038

KN402A Fishing Offshore Rental Boat 5,012 0.0020

KN403A Fishing Offshore Private Boat 15,844 0.0062

KN404A Fishing Flats/Backcountry Guided 6,835 0.0027

KN405A Fishing Flats/Backcountry Rental Boat 3,158 0.0012

KN406A Fishing Flats/Backcountry Private Boat 9,835 0.0039

KN407A Other Fishing Charter Boat 744 0.0003

KN408A Other Fishing Party Boat 2,176 0.0009

KN409A Other Fishing Rental Boat 372 0.0001

KN410A Other Fishing Private Boat 6,448 0.0025

KN500A Glass Bottom Boat Rides 88,123 0.0347

KN501A Backcountry Boating Excursions-Not Fish 9,098 0.0036

KN502A View Nature/Wildlife Priv/Rental Boat 34,034 0.0134

KN600A Personal Watercraft Rental 46,449 0.0183

KN601A Personal Watercraft Private Boat 6,719 0.0026

KN700A Sailing Charter/Party Boat 43,328 0.0171

KN701A Sailing Rental Boat 3,974 0.0016

KN702A Sailing Private Boat 17,460 0.0069

KN800A Other Boating Charter/Party 28,056 0.0110

KN801A Other Boating Rental Boat 6,095 0.0024

KN802A Other Boating Private Boat 3,512 0.0014

KN10A Snorkeling From Shore 79,072 0.0311

KN11A Scuba Diving From Shore 7,773 0.0031

KN12 Diving For Lobsters From Shore 4,288 0.0017

KN13 Underwater Photography From Shore 14,115 0.0056

KN14A Fishing From Shore 30,519 0.0120

KN15A Swimming At Beaches (Not In Pool) 243,190 0.0957

KN16A Swimming In Outdoor Pool 278,204 0.1095

KN17 Swimming With Dolphins 3,883 0.0015

KN18A Windsurfing Or Sailboarding 6,786 0.0027

KN19A Wildlife Observ/Photography From Land 89,426 0.0352

KN20A Other Nature Study From Land 88,118 0.0347

KN21 Photography From Land (Not Wildlife) 134,947 0.0531

KN22 Backpacking 2,274 0.0009

KN23 Camping In Developed Campgrounds 42,494 0.0167

KN24 Camping In Primitive Campgrounds 8,508 0.0033

KN25 Day Hiking 37,575 0.0148

KN26 Attending Ranger Guided Walk 8,629 0.0034

KN27 Self-Guided Nature Or Historic Trails 41,542 0.0164

KN28 Picnicking 35,500 0.0140

KN29A Visiting Historic Areas, Sites, Bldgs 593,284 0.2335

KN30 Attending Special Events (Fairs,Etc) 67,358 0.0265

KN31 Attending Outdoor Concerts, Plays, Etc 47,057 0.0185

KN32 Attending Indoor Concerts, Plays, Etc 26,329 0.0104

KN33 Sightseeing Tours, Attractions (Paid) 580,515 0.2285

KN34 Sightseeing (Not Paid For Tours) 888,717 0.3498

KN35 Reading Roadside Exhibits Or Markers 152,779 0.0601

KN36A Visiting Museum, Educ Fac, Info Center 293,161 0.1154

KN37 Attending Outdoor Sporting Events 17,607 0.0069

KN38 Golf 14,976 0.0059

KN39 Tennis Outdoors 8,894 0.0035

KN40 Other Outdoor Sports Or Games 16,616 0.0065

KN41 Bicycling 86,245 0.0339

KN42 Horseback Riding 372 0.0001

KN43 Driving For Pleasure (Mopeds,Motorcycle) 63,125 0.0248

KN44A All Beach Activities (Not Swimming) 167,266 0.0658

KN45 Sunbathing (Not At Beach) 217,655 0.0857

* Number of participants is equal to the total number of visitors to the Keys (2,540,488) times the percent of visitors that did the activity

 in Key West (participation rate).
82828282p

82

Table A.2.26 Within Region Participation Rates for 41 Aggregrate Activities: June - November 1995

Upper Middle Lower Key

Keys Keys Keys West

Activity Description (Percent)1 (Percent) (Percent) (Percent)

Diving

Snorkeling from a Boat 39.21 33.79 34.87 16.39

Snorkeling from Shore 11.80 14.91 12.07 7.33

All Snorkeling 45.35 42.96 40.83 21.34

Scuba Diving from a Boat 13.45 12.53 18.93 2.99

Scuba Diving from Shore 0.97 2.44 1.79 0.61

All Scuba Diving 14.08 13.77 19.37 3.39

All Snorkeling and Scuba Diving 51.70 46.26 45.90 22.80

Fishing

Offshore Fishing 15.97 28.67 22.65 4.62

Flats/Backcountry Fishing 4.71 8.37 9.39 1.50

Other Fishing from a Boat 4.54 6.79 5.96 0.78

All Boat Fishing 18.67 33.54 26.67 5.87

Fishing from Shore 5.89 10.90 8.79 1.68

All Types of Fishing 22.28 39.96 32.04 6.54

Viewing Wildlife - Nature Study

Viewing Wildlife/Nature Study-Boat 21.33 17.43 34.92 10.77

Viewing Wildlife/Nature Study-Land 12.61 16.43 28.76 10.47

All Viewing Wildlife/Nature Study 30.41 31.51 54.74 18.70

Boating

Personal Watercraft Use 18.42 16.57 33.09 12.97

All Sailing 1.74 2.35 2.38 3.60

Other Boating Activities 7.74 3.90 1.79 3.56

All Beach Activities (including Swimming) 29.88 30.08 15.35 26.78

All Camping 4.12 4.41 12.82 0.93

Visiting Museums or Historic Areas 10.09 11.59 16.10 49.17

Sightseeing & Attractions (Paid & Unpaid) 25.48 24.70 40.24 72.75

Cultural Events (Fairs, Concerts, Plays) 1.85 4.55 4.47 8.35

Outdoor Sports and Games 3.53 2.20 1.19 1.96

Special Aggregates

Any Activities Involving Boats 71.47 67.94 88.87 37.99

All Activities Involving Swimming 68.43 64.68 54.54 43.55

Any Water-based Activities 86.48 88.68 98.26 57.70

Any Land-based Activities 53.34 53.65 72.28 88.72

Only Water-based Activities 42.04 43.21 25.93 9.31

Only Land-based Activities 14.55 19.06 37.86 47.68

Type of Fishing Boat

Any Charter Boat Fishing 3.87 4.77 2.68 3.39

Any Party Boat Fishing 0.92 2.67 3.28 0.62

Any Private Boat Fishing 14.04 24.66 21.61 1.78

Any Rental Boat Fishing 0.76 3.32 1.19 0.53

Type of Diving Boat

Any Charter Boat Diving-Snork & Scuba 27.49 7.98 9.53 12.51

Any Private Boat Diving-Snork & Scuba 16.56 27.37 28.47 3.46

Any Rental Boat Diving-Snork & Scuba 4.32 5.23 7.75 2.70

Type of Boat Use

Any Use of Charter/Party Boats 40.33 16.93 13.41 22.12

Any Use of Private Boats 23.54 39.75 39.49 6.74

Any Use of Rental Boats 14.32 12.24 7.75 8.62

1 Percent is the percent of visitors to the region that participated in the activitiy. Percents do not add to 100 because a visitor can engage

 in multiple activities.
83

Table A.2.27 Within Region Participation Rates for 41 Aggregrate Activities: December 1995 - May 1996

Upper Middle Lower Key

Keys Keys Keys West

Activity Description (Percent)1 (Percent) (Percent) (Percent)

Diving

Snorkeling from a Boat 14.67 7.27 10.65 6.97

Snorkeling from Shore 8.63 6.75 6.16 4.55

All Snorkeling 19.98 12.55 14.07 9.88

Scuba Diving from a Boat 6.58 2.69 2.89 0.98

Scuba Diving from Shore 0.84 0.69 0.00 0.51

All Scuba Diving 7.23 2.77 2.89 1.38

All Snorkeling and Scuba Diving 23.68 13.78 15.96 10.09

Fishing

Offshore Fishing 9.18 15.68 8.12 3.87

Flats/Backcountry Fishing 3.43 5.46 4.42 1.28

Other Fishing from a Boat 2.34 3.17 2.17 0.63

All Boat Fishing 11.26 19.96 12.15 4.84

Fishing from Shore 5.34 8.39 7.77 2.43

All Types of Fishing 14.91 26.35 16.74 6.38

Viewing Wildlife - Nature Study

Viewing Wildlife/Nature Study-Boat 26.99 10.04 19.80 7.76

Viewing Wildlife/Nature Study-Land 21.25 21.91 26.69 11.05

All Viewing Wildlife/Nature Study 42.45 29.23 44.53 16.85

Boating

Personal Watercraft Use 8.12 11.22 15.04 4.83

All Sailing 2.62 2.84 1.00 5.07

Other Boating Activities 4.14 3.82 1.42 2.03

All Beach Activities (including Swimming) 27.62 36.18 29.54 22.11

All Camping 10.64 11.54 23.27 4.89

Visiting Museums or Historic Areas 15.92 14.96 14.57 47.48

Sightseeing & Attractions (Paid & Unpaid) 36.79 36.72 43.21 80.09

Cultural Events (Fairs, Concerts, Plays) 2.45 7.98 4.02 8.43

Outdoor Sports and Games 3.16 6.56 2.78 3.30

Special Aggregates

Any Activities Involving Boats 54.84 41.00 49.44 24.78

All Activities Involving Swimming 39.42 37.24 30.89 25.39

Any Water-based Activities 69.38 61.70 64.02 37.64

Any Land-based Activities 72.93 79.56 85.79 95.27

Only Water-based Activities 23.14 16.50 9.69 3.08

Only Land-based Activities 32.16 38.33 52.58 62.96

Type of Fishing Boat

Any Charter Boat Fishing 2.64 6.20 3.45 2.09

Any Party Boat Fishing 1.66 2.86 1.18 0.89

Any Private Boat Fishing 6.33 10.51 6.52 1.77

Any Rental Boat Fishing 1.48 2.28 2.35 0.60

Type of Diving Boat

Any Charter Boat Diving-Snork & Scuba 13.97 4.88 7.55 6.28

Any Private Boat Diving-Snork & Scuba 3.83 3.85 3.85 1.12

Any Rental Boat Diving-Snork & Scuba 1.36 1.39 2.28 0.55

Type of Boat Use

Any Use of Charter/Party Boats 33.94 17.52 13.18 16.47

Any Use of Private Boats 16.52 19.33 14.86 5.53

Any Use of Rental Boats 5.84 7.72 4.56 3.46

1 Percent is the percent of visitors to the region that participated in the activitiy. Percents do not add to 100 because a visitor can engage

 in multiple activities.
84848484p

84

Table A.2.28 Within Region Participation Rates for 41 Aggregrate Activities: June 1995 - May 1996

Upper Middle Lower Key

Keys Keys Keys West

Activity Description (Percent)1 Percent (Percent) (Percent)

Diving

Snorkeling from a Boat 26.65 20.42 20.65 10.45

Snorkeling from Shore 10.18 10.80 8.60 5.58

All Snorkeling 32.37 27.63 25.12 14.11

Scuba Diving from a Boat 9.93 7.57 9.51 1.72

Scuba Diving from Shore 0.90 1.55 0.74 0.55

All Scuba Diving 10.58 8.22 9.70 2.12

All Snorkeling and Scuba Diving 37.36 29.89 28.33 14.78

Fishing

Offshore Fishing 12.50 22.12 14.12 4.15

Flats/Backcountry Fishing 4.06 6.91 6.47 1.36

Other Fishing from a Boat 3.42 4.96 3.74 0.69

All Boat Fishing 14.88 26.70 18.15 5.22

Fishing from Shore 5.61 9.64 8.19 2.15

All Types of Fishing 18.51 33.10 23.06 6.44

Viewing Wildlife - Nature Study

Viewing Wildlife/Nature Study-Boat 24.23 13.71 26.04 8.87

Viewing Wildlife/Nature Study-Land 17.03 19.19 27.54 10.84

All Viewing Wildlife/Nature Study 36.57 30.36 48.74 17.53

Boating

Personal Watercraft Use 13.15 13.87 22.50 7.84

All Sailing 2.19 2.60 1.57 4.53

Other Boating Activities 5.90 3.86 1.58 2.59

All Beach Activities (including Swimming) 28.72 33.15 23.68 23.83

All Camping 7.46 8.00 18.95 3.43

Visiting Museums or Historic Areas 13.07 13.29 15.20 48.10

Sightseeing & Attractions (Paid & Unpaid) 31.26 30.76 41.98 77.38

Cultural Events (Fairs, Concerts, Plays) 2.16 6.28 4.21 8.40

Outdoor Sports and Games 3.34 4.40 2.12 2.81

Special Aggregates

Any Activities Involving Boats 62.96 54.36 65.73 29.66

All Activities Involving Swimming 53.58 50.85 40.66 32.10

Any Water-based Activities 77.73 75.08 78.16 45.05

Any Land-based Activities 63.36 66.71 80.21 92.85

Only Water-based Activities 32.37 29.74 16.40 5.38

Only Land-based Activities 23.56 28.77 46.50 57.32

Type of Fishing Boat

Any Charter Boat Fishing 3.24 5.49 3.14 2.57

Any Party Boat Fishing 1.30 2.76 2.04 0.79

Any Private Boat Fishing 10.10 17.53 12.75 1.78

Any Rental Boat Fishing 1.13 2.80 1.87 0.58

Type of Diving Boat

Any Charter Boat Diving-Snork & Scuba 20.58 6.42 8.37 8.58

Any Private Boat Diving-Snork & Scuba 10.05 15.51 14.02 1.98

Any Rental Boat Diving-Snork & Scuba 2.80 3.30 4.54 1.35

Type of Boat Use

Any Use of Charter/Party Boats 37.06 17.23 13.27 18.56

Any Use of Private Boats 19.95 29.46 25.04 5.98

Any Use of Rental Boats 9.98 9.96 5.88 5.36

1 Percent is the percent of visitors to the region that participated in the activitiy. Percents do not add to 100 because a visitor can engage

 in multiple activities.
85

Table A.2.29 Average Number of Days of Activity Per Trip by Region and Season

Activity

June - 

Nov. ‘95

Region/Season

Upper Keys Middle Keys Lower Keys Key West

Dec. ‘95 -

May ‘96

June - 

Nov. ‘95

Dec. ‘95 -

May ‘96

June - 

Nov. ‘95

Dec. ‘95 -

May ‘96

June - 

Nov. ‘95

Dec. ‘95 -

May ‘96

Boating Activities

Snorkeling

Charter/Party

Rental Boat

Private Boat

Scuba Diving

Charter/Party

Rental Boat

Private

Offshore Fishing

Charter Boat

Party Boat

Rental Boat

Private Boat

Personal Watercraft

Rental Boat

Private Boat

Viewing Nature & Wildlife

Glass-bottom Boat

Guided Backcountry Excursion

Private/Rental Boat

1.27

1.43

2.45

2.03

*

2.95

1.29

*

*

1.79

1.04

3.69

1.05

*

2.60

1.11

*

2.16

1.81

*

*

1.28

1.15

2.82

9.32

1.15

2.93

1.01

1.74

3.16

1.47

1.92

3.80

2.04

*

3.35

1.54

*

*

4.90

1.13

3.93

1.06

*

4.06

1.07

*

1.60

1.96

*

*

1.13

1.44

*

2.78

1.12

*

1.00

*

1.87

1.31

*

2.82

*

*

3.03

*

*

1.57

*

*

1.00

*

2.27

1.00

*

2.72

*

*

*

*

*

4.83

*

*

1.00

*

2.19

1.08

1.24

*

2.21

*

*

*

*

*

*

1.17

*

1.01

*

1.28

1.12

*

*

1.52

*

*

1.87

1.81

*

*

1.37

*

1.00

*

1.61

Averages are for those that did the activity. Tables A.2.31 and A.2.32 report the total numbers of days of activity in 

each region for each season.

* Sample size not large enough to reliably estimate.

Non-Boating Activities

Snorkeling from Shore

Fishing from Shore

All Beach Activities

Swimming at beaches

Other Beach Activities

Swimming in Outdoor Pools

Wildlife & Nature Study

Wildlife observation/ 

photography

Other Nature Study

Museums & Historic Sites

Museums

Historic Areas

2.05

1.38

2.34

1.73

2.27

1.62

2.22

1.10

1.35

1.77

2.76

2.78

2.46

6.97

5.03

8.70

1.22

1.51

2.76

2.33

3.61

5.09

7.37

3.22

4.51

1.48

1.64

1.64

1.75

2.35

2.45

2.75

1.35

1.54

1.05

1.10

1.77

1.80

2.04

2.22

2.13

2.02

1.96

*

1.64

1.58

1.81

1.88

2.16

5.18

2.13

1.89

1.04

1.36

2.07

2.00

2.49

2.56

3.01

2.04

1.54

1.27

1.77

1.58

2.58

2.08

1.92

2.75

1.83

1.72

1.09

1.41
86868686p

86

Table A.2.30 Average Number of Hours of Activity Per Trip by Region and Season

Activity

June - 

Nov. ‘95

Region/Season

Upper Keys Middle Keys Lower Keys Key West

Dec. ‘95 -

May ‘96

June - 

Nov. ‘95

Dec. ‘95 -

May ‘96

Dec. ‘95 -

May ‘96

June - 

Nov. ‘95

Dec. ‘95 -

May ‘96

Boating Activities

Snorkeling

Charter/Party

Rental Boat

Private Boat

Scuba Diving

Charter/Party

Rental Boat

Private

Offshore Fishing

Charter Boat

Party Boat

Rental Boat

Private Boat

Personal Watercraft

Rental Boat

Private Boat

Viewing Nature & Wildlife

Glass-bottom Boat

Guided Backcountry Excursion

Private/Rental Boat

4.05

6.62

5.36

7.43

*

6.66

*

*

*

5.78

1.84

8.55

2.96

*

7.06

4.54

*

4.96

6.10

*

*

4.90

5.73

*

45.08

2.33

8.81

2.70

4.15

9.79

4.51

5.80

13.20

7.42

*

7.30

9.22

*

*

26.98

2.76

11.46

2.26

*

10.71

3.73

4.10

2.82

6.23

*

*

5.96

6.02

*

12.31

1.91

*

3.71

*

4.46

4.85

7.44

17.07

4.83

*

12.30

*

*

*

8.28

*

*

3.27

*

8.22

3.47

*

4.72

*

*

*

*

*

*

16.96

*

*

*

*

4.69

4.79

4.83

*

6.40

*

*

6.57

7.74

*

*

2.49

*

2.86

*

4.63

4.04

*

*

4.28

*

*

9.60

9.72

*

*

3.17

*

3.20

*

7.20

Non-Boating Activities

Snorkeling from Shore

Fishing from Shore

All Beach Activities

Swimming at beaches

Other Beach Activities

Swimming in Outdoor Pools

Wildlife & Nature Study

Wildlife observation/ 

photography

Other Nature Study

Museums & Historic Sites

Museums

Historic Areas

3.89

4.51

5.74

6.18

4.85

3.21

3.91

1.88

3.74

3.30

6.30

4.94

5.50

10.55

6.99

21.57

1.78

2.60

6.91

7.50

8.84

14.77

12.16

10.72

16.85

2.47

4.40

2.71

6.41

5.54

6.46

6.33

2.51

3.24

2.21

2.38

4.34

8.32

6.55

9.08

6.25

5.38

7.12

3.05

5.72

4.93

6.46

5.70

5.74

7.65

3.97

3.79

2.07

3.71

4.42

5.85

6.20

6.93

5.72

3.81

3.80

2.66

5.02

3.02

6.50

6.65

6.10

5.15

3.44

3.53

3.14

4.58

Averages are for those that did the activity. 

* Sample size not large enough to reliably estimate.

June - 

Nov. ‘95
87

Table A.2.31 Total Number of Days of Activity by Region and Season (Thousands of Days)

Activity

June - 

Nov. ‘95

Region/Season

Upper Keys Middle Keys Lower Keys Key West

Dec. ‘95 -

May ‘96

June - 

Nov. ‘95

Dec. ‘95 -

May ‘96

June - 

Nov. ‘95

Dec. ‘95 -

May ‘96

June - 

Nov. ‘95

Dec. ‘95 -

May ‘96

Boating Activities

Snorkeling

Charter/Party

Rental Boat

Private Boat

Scuba Diving

Charter/Party

Rental Boat

Private

Offshore Fishing

Charter Boat

Party Boat

Rental Boat

Private Boat

Personal Watercraft

Rental Boat

Private Boat

Viewing Nature & Wildlife

Glass-bottom Boat

Guided Backcountry Excursion

Private/Rental Boat

126.9

25.9

154.0

71.4

*

78.4

20.8

*

*

91.1

43.6

64.9

53.8

*

81.7

55.3

*

30.3

41.6

*

*

14.2

8.6

17.4

194.3

14.0

24.4

72.0

16.8

129.3

20.4

32.6

350.9

28.0

*

95.3

15.0

*

*

346.7

19.5

61.8

6.5

*

174.8

12.4

*

18.4

12.6

*

*

14.1

12.5

*

88.1

15.4

*

7.8

*

45.1

9.6

*

88.1

*

*

56.7

*

*

*

34.7

*

*

2.2

*

52.2

11.2

*

14.3

*

*

*

*

*

*

40.2

*

*

5.8

*

26.3

60.7

16.6

*

23.9

*

*

*

*

*

*

32.6

*

40.3

*

18.7

58.3

*

*

12.5

*

*

30.2

12.1

*

*

25.4

*

48.2

*

31.3

Non-Boating Activities

Snorkeling from Shore

Fishing from Shore

All Beach Activities

Swimming at beaches

Other Beach Activities

Swimming in Outdoor Pools

Wildlife & Nature Study

Wildlife observation/ 

photography

Other Nature Study

Museums & Historic Sites

Museums

Historic Areas

107.7

36.2

253.4

85.5

220.3

40.6

83.9

28.1

39.4

71.3

68.8

231.1

162.3

537.7

373.3

406.9

44.2

81.0

142.2

87.8

323.9

190.6

596.9

77.2

176.1

30.9

49.8

38.9

51.6

188.3

163.8

169.0

69.9

56.1

31.4

40.9

26.8

19.9

35.5

13.3

28.3

39.7

38.1

*

28.8

17.4

21.9

60.0

73.6

134.3

70.0

43.6

9.6

33.0

79.5

17.6

288.5

131.2

435.8

57.6

57.6

120.7

419.2

64.3

56.1

264.8

222.8

366.9

112.0

87.2

215.9

502.6

* Sample size not large enough to reliably estimate.
8888p

88

Table A.2.32 Total Annual Number of Days of Activity by Region (Thousands of Days)

Activity

Region

Upper Keys Middle Keys Lower Keys Key West

Boating Activities

Snorkeling

Charter/Party

Rental Boat

Private Boat

Scuba Diving

Charter/Party

Rental Boat

Private

Offshore Fishing

Charter Boat

Party Boat

Rental Boat

Private Boat

Personal Watercraft

Rental Boat

Private Boat

Viewing Nature & Wildlife

Glass-bottom Boat

Guided Backcountry Excursion

Private/Rental Boat

182.2

*

184.3

113.0

*

*

35.0

*

*

285.4

57.6

89.3

125.8

*

211.0

32.8

*

369.3

40.6

*

*

29.1

*

*

434.8

34.9

*

14.3

*

219.9

20.8

*

102.4

*

*

*

*

*

*

74.9

*

*

8.0

*

78.5

119.0

*

*

36.4

*

*

*

*

*

*

58.0

*

88.5

*

50.0

Non-Boating Activities

Snorkeling from Shore

Fishing from Shore

All Beach Activities

Swimming at beaches

Other Beach Activities

Swimming in Outdoor Pools

Wildlife & Nature Study

Wildlife observation/ 

photography

Other Nature Study

Museums & Historic Sites

Museums

Historic Areas

179.0

105.0

484.5

247.8

758.0

413.9

490.8

72.3

120.4

181.1

139.4

512.2

354.4

765.9

147.1

232.2

62.3

90.7

44.2

41.8

95.5

86.9

162.6

109.7

81.7

*

61.8

143.8

73.7

553.3

354.0

802.7

169.6

144.8

336.6

921.8

* Sample size not large enough to reliably estimate.

All Keys

354.8

*

*

*

*

*

*

*

*

*

*

*

236.6

*

559.4

548.1

359.9

1,645.5

1,043.1

2,489.2

840.3

949.5

*

1,194.7
89

Table A.2.33 Country or Region of Primary Residence by Season

June - Nov. '95 Dec. '95 - May '96 Annual

All Foreign All Foreign All Foreign

Visitors Visitors only Visitors Visitors only Visitors Visitors only

Country or Region % % % % % %

U.S.A. 81.2 - 84.8 - 83.1 - 

Canada 1.1 5.9 4.8 31.3 3.1 18.3

Mexico 0.0 0.0 0.1 0.5 >0.1 0.2

Central/South America 0.4 1.9 0.5 3.1 0.4 2.5

Australia 0.0 0.0 0.2 1.6 0.1 0.8

Japan 0.2 1.0 >0.1 0.3 0.1 0.6

United Kingdom 4.2 22.4 2.8 18.5 3.5 20.5

Other Europe 12.2 65.1 6.5 42.7 9.1 54.2

Mid East 0.1 0.5 0.1 0.4 0.1 0.4

Africa 0.3 1.5 0.1 0.6 0.2 1.1

Other 0.2 1.2 0.1 1.0 0.2 1.2

Unspecified 0.1 0.5 0.0 0.0 >0.1 0.2
90909090p

90

Table A.2.34 Country of Primary Residence by Season

June - November 1995 Dec. '95 - May '96 Weighted Annual Average

All Foreign All Foreign All Foreign

Visitors Visitors Only Visitors Visitors Only Visitors Visitors Only

Country (Percent) (Percent) (Percent) (Percent) (Percent) (Percent)

Argentina 0.18 0.97 0.09 0.59 0.13 0.79

Australia 0.00 0.00 0.16 1.06 0.09 0.51

Austria 0.55 2.91 0.09 0.59 0.30 1.78

Bahamas 0.00 0.00 0.05 0.30 0.02 0.14

Belgium 1.09 5.81 0.36 2.37 0.70 4.14

Brazil 0.09 0.48 0.21 1.35 0.15 0.91

Canada 1.12 5.94 4.76 31.30 3.08 18.26

Channel Islands 0.00 0.00 0.07 0.46 0.04 0.23

Chile 0.00 0.00 0.05 0.30 0.02 0.14

Denmark 0.18 0.97 0.27 1.78 0.23 1.36

Dominican Rep. 0.00 0.00 0.05 0.30 0.02 0.14

England 3.67 19.52 2.33 15.36 2.95 17.50

Finland 0.00 0.00 0.05 0.30 0.02 0.14

France 1.68 8.95 0.42 2.74 1.00 5.94

Germany 3.81 20.25 3.79 24.93 3.80 22.52

Guatemala 0.00 0.00 0.05 0.30 0.02 0.14

Guyana 0.09 0.48 0.00 0.00 0.04 0.25

Holland 1.77 9.43 0.32 2.08 0.99 5.86

Ireland 0.18 0.94 0.05 0.30 0.11 0.63

Israel 0.00 0.00 0.05 0.35 0.03 0.17

Italy 0.73 3.88 0.14 0.89 0.41 2.43

Japan 0.18 0.97 0.04 0.26 0.11 0.62

Luxemburg 0.36 1.94 0.00 0.00 0.17 1.00

Mexico 0.00 0.00 0.07 0.46 0.04 0.23

New Zealand 0.00 0.00 0.08 0.56 0.05 0.27

Norway 0.31 1.65 0.25 1.65 0.28 1.65

Other Europe 0.36 1.94 0.05 0.30 0.19 1.14

Peru 0.00 0.00 0.05 0.30 0.02 0.14

Puerto Rico 0.13 0.71 0.04 0.26 0.08 0.49

Russia 0.04 0.23 0.00 0.00 0.02 0.12

Scotland 0.27 1.45 0.30 2.00 0.29 1.72

South Africa 0.27 1.45 0.09 0.59 0.18 1.04

Spain 0.08 0.42 0.00 0.00 0.04 0.22

Sweden 0.18 0.97 0.27 1.78 0.23 1.36

Switzerland 0.91 4.85 0.54 3.56 0.71 4.22

Trinidad 0.04 0.23 0.00 0.00 0.02 0.12

United Arab Em. 0.09 0.48 0.00 0.00 0.04 0.25

Other UK 0.09 0.48 0.00 0.00 0.04 0.25

USA 81.20 N/A 84.81 N/A 83.14 N/A

Virgin Islands 0.04 0.23 0.00 0.00 0.02 0.12

Wales 0.18 0.97 0.08 0.56 0.13 0.77

Zambia 0.00 0.00 0.01 0.05 0.00 0.03

Unspecified 0.09 0.48 0.00 0.00 0.04 0.25
91

Table A.2.35 TDC Regions of Primary Residence By Season

June - Nov. '95 Dec. '95 - May '96 Annual

All Domestic All Domestic All Domestic

Visitors Visitors only Visitors Visitors only Visitors Visitors only

TDC Region 1 %%%%%%

Florida 45.9 56.6 16.4 19.3 30.0 36.1

New England/North Atlantic 9.1 11.2 23.6 27.8 16.9 20.3

Middle and South Atlantic 11.3 13.9 12.1 14.4 11.8 14.2

North Central/Mid West 9.1 11.2 23.7 27.9 16.9 20.4

South West/West/Pacific 5.8 7.1 9.0 10.6 7.5 9.0

 Foreign 18.8 - 15.2 - 16.9 - 

1. Definitions of Census Divisions:

New England/ North Atlantic = ME, NH, VT, MA, RI, CT, NY, NJ, PA, DE

Middle and South Atlantic = DC, WV, MD, VA, NC, SC, GA, TN, AL, FL, MS

North Central/Mid West = MI, OH, IN, KY, MT, ND, SD, MN, IA, WI, MO, IL, KS, NE

South West/West/Pacific = AK, OK, TX, LA, AR, ID, WY, NV, UT, CO, AZ, NM, CA, OR, WA, HI

Table A.2.36 Census Regions and Divisions of Primary Residence by Season

June - Nov. '95 Dec. '95 - May '96 Annual

All Domestic All Domestic All Domestic

Visitors Visitors only Visitors Visitors only Visitors Visitors only

Characteristics %%%%%%

EAST 8.7 10.7 23.2 27.3 16.5 19.8

New England 1.1 1.3 7.6 8.9 4.6 5.5

Mid-Atlantic 7.6 9.4 15.6 18.4 11.9 14.3

SOUTH 60.9 75.0 33.1 39.0 45.9 55.2

West South Central 2.4 3.0 3.3 3.9 2.9 3.5

East South Central 2.7 3.3 2.7 3.1 2.7 3.2

South Atlantic 55.8 68.7 27.1 32.0 40.3 48.5

WEST 3.4 4.2 5.7 6.8 4.6 5.6

Pacific 2.6 3.2 4.0 4.7 3.3 4.0

Mountain 0.8 1.0 1.7 2.1 1.3 1.6

MIDWEST 8.2 10.1 22.8 26.9 16.1 19.4

East North Central 6.5 8.0 17.6 20.8 12.5 15.1

West North Central 1.7 2.1 5.2 6.1 3.6 4.3

FOREIGN 1 8 . 8 - 1 5 . 2 - 1 6 . 9 - 

1. Definitions of Census Divisions:

New England = ME, NH, VT, MA, RI, CT

Mid-Atlantic = NY, NJ, PA

West South Central = AR, LA, OK, TX

East South Central = KY, TN, MS, LA

South Atlantic = WV, VA, DC, MD, DE, NC, SC, GA, FL

Pacific = CA, OR, WA, AK, HI

Mountain = ID, MT WY, UT, CO, NM, AZ, NV 

East North Central = MI, MN, IL, IN, OH

West North Central = WI, IA, MO, ND, SD, KS, NE
92929292p

92

Table A.2.37 State of Primary Residence by Season

June - November 1995 Dec. '95 - May '96 Weighted Annual Average

All Foreign All Foreign All Foreign

Visitors Visitors Only Visitors Visitors Only Visitors Visitors Only

State (Percent) (Percent) (Percent) (Percent) (Percent) (Percent)

Alaska 0.00 0.00 0.25 0.30 0.14 0.16

Alabama 0.76 0.93 0.71 0.84 0.73 0.88

Arkansas 0.32 0.39 0.23 0.27 0.27 0.32

Arizona 0.00 0.00 0.37 0.43 0.20 0.24

California 1.93 2.38 2.37 2.79 2.17 2.60

Colorado 0.58 0.71 0.85 1.01 0.73 0.87

Connecticut 0.28 0.34 1.93 2.28 1.17 1.41

District of Columbia 0.12 0.14 0.38 0.45 0.26 0.31

Delaware 0.44 0.54 0.37 0.44 0.40 0.48

Florida 45.93 56.56 16.37 19.31 30.01 36.09

Georgia 2.42 2.98 1.07 1.26 1.69 2.04

Hawaii 0.09 0.11 0.05 0.05 0.06 0.08

Iowa 0.23 0.28 1.01 1.19 0.65 0.78

Idaho 0.04 0.05 0.14 0.16 0.09 0.11

Illinois 1.73 2.13 3.84 4.53 2.87 3.45

Indiana 1.59 1.96 2.40 2.82 2.02 2.43

Kansas 0.13 0.16 0.35 0.41 0.25 0.30

Kentucky 0.81 0.99 0.79 0.93 0.80 0.96

Louisiana 0.35 0.43 0.09 0.11 0.21 0.25

Massachusetts 0.57 0.70 3.39 3.99 2.09 2.51

Maryland 1.36 1.67 2.89 3.40 2.18 2.62

Maine 0.00 0.00 0.69 0.81 0.37 0.45

Michigan 0.64 0.79 5.19 6.12 3.09 3.72

Minnesota 0.13 0.17 2.14 2.53 1.22 1.46

Missouri 1.08 1.33 0.89 1.05 0.98 1.18

Mississippi 0.20 0.24 0.16 0.19 0.18 0.21

Montana 0.09 0.11 0.05 0.05 0.07 0.08

North Carolina 1.95 2.40 2.17 2.55 2.06 2.48

North Dakota 0.00 0.00 0.05 0.06 0.03 0.03

Nebraska 0.09 0.11 0.51 0.60 0.32 0.38

New Hampshire 0.09 0.11 0.56 0.66 0.34 0.41

New Jersey 2.23 2.74 3.61 4.26 2.97 3.58

New Mexico 0.00 0.00 0.07 0.08 0.04 0.05

Nevada 0.04 0.05 0.12 0.14 0.08 0.10

New York 3.27 4.02 6.51 7.67 5.01 6.03

Ohio 1.99 2.45 4.29 5.06 3.23 3.89

Oklahoma 0.20 0.25 0.29 0.34 0.25 0.30

Oregon 0.09 0.11 0.28 0.33 0.19 0.23

Pennsylvania 2.12 2.61 5.49 6.48 3.94 4.74

Rhode Island 0.13 0.16 0.63 0.74 0.40 0.48

South Carolina 0.84 1.04 0.93 1.09 0.89 1.07

South Dakota 0.04 0.04 0.23 0.27 0.14 0.17

Tennessee 0.93 1.14 0.99 1.17 0.96 1.16

Texas 1.53 1.89 2.69 3.17 2.16 2.59

Utah 0.09 0.11 0.16 0.19 0.13 0.15

Virginia 2.45 3.02 2.63 3.10 2.55 3.06

Vermont 0.00 0.00 0.39 0.46 0.21 0.25

Washington 0.50 0.61 1.04 1.23 0.79 0.95

Wisconsin 0.57 0.71 1.92 2.27 1.30 1.56

West Virginia 0.25 0.31 0.30 0.36 0.28 0.34

Foreign 18.80 N/A 15.19 N/A 16.86 N/A
93

Table A.2.39 Number of Nights in Florida Keys by Region: December 1995 - May 1996

Upper Keys Middle Keys Lower Keys Key West All Keys

%1 %1 %1 %1 %1

Number of Nights

0 75.5 78.5 90.6 64.5 20.6

1 7.4 4.4 1.5 6.0 10.7

2 6.0 4.4 1.6 8.8 15.7

3 2.9 3.2 1.6 5.6 12.8

 4 1.8 2.0 0.6 3.8 8.6

5 1.4 1.6 0.6 2.6 6.8

6 1.4 0.9 0.6 1.7 4.8

7 0.8 1.6 0.8 2.5 6.3

8-14 1.6 1.8 1.2 2.9 8.2

 15+ 1.2 1.6 0.9 1.6 5.5

Minimum 0.0 0.0 0.0 0.0 0.0

Maximum 170.0 144.0 133.0 116.0 171.0

Mean 1.2 1.4 0.8 1.9 5.5

Median 0.0 0.0 0.0 0.0 3.0

Mode 0.0 0.0 0.0 0.0 2.0

1. Percent of all visitors to the Florida Keys, NOT the percent of visitors to the region only.

Table A.2.38 Number of Nights in Florida Keys by Region: June - November 1995

Upper Keys Middle Keys Lower Keys Key West All Keys

%1 %1 %1 %1 %1

Number of Nights

0 71.2 72.7 92.6 68.3 15.9

1 9.5 5.8 0.8 8.9 13.8

2 7.0 5.4 1.8 8.7 18.8

3 3.4 4.7 1.8 5.7 15.6

 4 2.4 3.2 0.3 2.2 8.9

5 1.8 1.4 0.5 1.5 6.0

6 1.5 2.1 0.6 2.1 5.4

7 1.0 1.9 0.9 1.3 6.6

8-14 1.8 2.4 0.6 1.0 7.5

 15+ 0.4 0.4 0.1 0.3 1.5

Minimum 0.0 0.0 0.0 0.0 0.0

Maximum 67.0 31.0 52.0 187.0 187.0

Mean 1.0 1.1 0.4 1.0 3.6

Median 0.0 0.0 0.0 0.0 3.0

Mode 0.0 0.0 0.0 0.0 0.0

1. Percent of all visitors to the Florida Keys, NOT the percent of visitors to the region only.
94949494p

94

Table A.2.40 Demographic Profiles: Auto, Air and Cruise Ship Visitors, by Season

Annual

Weighted

June - Nov. '95 Dec. '95 - May '96 Average

Characteristics % % %

SEX (respondent only)

Male 74.3 71.6 72.8

Female 25.7 28.4 27.2

RACE/ETHNICITY

White Not Hispanic 88.3 96.1 92.5

Black Not Hispanic 2.9 0.9 1.8

Hispanic 7.8 2.2 4.8

Asian/Pacific Islander 0.8 0.3 0.5

Other 0.2 0.5 0.4

HOUSEHOLD INCOME

<20 5.7 4.4 5.0

21-40 19.3 16.3 17.6

41-60 20.1 21.5 20.9

61-100 26.4 23.0 24.6

100+ 11.4 14.1 12.8

No Answer 16.9 20.7 19.1

AGE (16 and older)

16-25 7.5 4.9 6.1

26-35 22.2 14.8 18.2

36-45 32.6 19.8 25.7

46-60 27.6 32.7 30.3

61 + 8.5 26.0 17.9

No Answer 1.6 1.8 1.8

Mean 42.16 49.55 46.13

Median 42.00 49.00 46.00

Mode 44.00 52.00 46.00

Min 16.00 16.00 16.00

Max 83.00 88.00 88.00

PARTY SIZE

1 9.6 10.5 10.1

2 47.3 65.9 57.3

3 14.1 8.5 11.1

4 17.9 10.5 13.9

5 5.5 2.5 3.9

5+ 5.6 2.1 3.7

Mean 2.92 2.40 2.64

Median 2.00 2.00 2.00

Mode 2.00 2.00 2.00

Min 1.00 1.00 1.00

Max 89.00 32.00 89.00

NUMBER OF CHILDREN

0 71.0 92.1 82.4

1 12.3 3.2 7.4

2 12.1 3.3 7.4

3 3.1 1.1 2.0

4 1.0 0.3 0.6

4+ 0.5 0.0 0.2

Mean 0.53 0.14 0.32

Median 0 0 0

Mode 0 0 0

Min 0 0 0

Max 8 4 8
95

Table A.2.41 Demographic Profiles of CUSTOMER Sample - Visitors of All Ages by Mode of Access and Season

June - November 1995 December 1995 - May 1996

Auto Air All Auto Air All

Characteristics %%%%%%

SEX

Male 53.6 47.2 53.5 51.5 51.2 51.8

Female 46.4 52.8 46.5 48.8 48.8 48.2

RACE/ETHNICITY

White Not Hispanic 77.8 87.4 79.1 89.3 97.6 91.3

Black Not Hispanic 2.0 1.6 2.4 1.4 0.0 1.0

Hispanic 17.6 4.7 15.6 7.7 1.0 6.3

Asian/Pacific Islander 1.6 3.2 1.7 1.1 1.0 0.9

Other 1.0 3.1 1.2 0.5 0.4 0.5

AGE

1-15 23.2 11.9 21.7 13.7 7.1 11.8

16-25 14.2 15.8 13.6 12.8 6.9 11.4

26-35 18.5 15.0 17.4 17.3 22.1 17.7

36-45 22.1 26.1 23.4 18.3 23.3 20.4

46-60 16.2 24.1 17.7 22.1 26.6 23.6

61 + 4.2 6.7 4.4 13.5 12.6 13.2

No Answer 1.6 0.4 1.8 2.3 1.4 1.9

Mean 31.4 36.5 32.3 38.2 41.4 39.2

Median 32.0 38.0 33.0 38.0 40.0 38.0

Mode 35.0 46.0 40.0 40.0 33.0 40.0

Min 1.0 2.0 1.0 1.0 1.0 1.0

Max 87.0 89.0 89.0 94.0 86.0 94.0

HOUSEHOLD INCOME

<20 6.3 5.3 5.7 5.7 1.0 4.4

21-40 15.7 16.0 14.3 14.1 8.8 15.3

41-60 23.0 19.1 22.6 20.7 14.2 18.7

61-100 19.6 14.9 19.9 20.1 26.8 19.6

100+ 10.0 14.9 10.8 13.3 26.2 18.4

No Answer 25.4 29.8 26.7 26.1 23.0 23.6

TYPE OF HOUSEHOLD

Single adult with no children 11.8 21.5 11.8 12.6 7.7 11.0

Single adult with children 5.0 6.5 4.6 3.7 0.5 2.8

Two addults with no children 31.5 32.3 34.5 49.1 58.5 46.3

Two adults with children 38.5 25.8 37.0 21.5 18.0 22.7

More than two adults no children 6.1 11.8 5.9 9.4 12.6 13.2

More than two adults with children 7.2 2.2 6.2 3.7 2.7 4.0
96969696p

96

Table A.2.41 Demographic Profiles of CUSTOMER Sample - Visitors of All Ages by Mode of Access and Season

(Continued)

June - November 1995 December 1995 - May 1996

Auto Air All Auto Air All

%%%%%%

PARTY SIZE

1 4.8 7.4 5.0 7.1 12.0 7.5

2 33.5 55.3 37.3 55.4 63.4 57.3

3 14.1 8.5 13.4 11.8 10.9 10.9

4 22.2 18.1 21.8 13.6 10.4 15.0

5 9.4 7.4 8.9 5.1 1.1 3.9

5+ 16.0 3.3 13.6 7.0 2.2 5.4

Mean 3.8 2.8 3.6 3.0 2.3 2.9

Median 3.0 2.0 3.0 2.0 2.0 2.0

Mode 2.0 2.0 2.0 2.0 2.0 2.0

Min 1.0 1.0 1.0 1.0 1.0 1.0

Max 80.0 10.0 80.0 60.0 10.0 60.0

TYPE OF PARTY

Group of family members 63.8 59.6 64.4 64.6 63.4 65.1

Group of 2 or more families 7.1 4.3 6.7 4.3 2.7 3.4

Group of family and friends 9.7 2.1 9.4 4.3 2.2 3.8

Organized group or club 2.1 1.1 1.2 2.1 1.6 1.4

Tour group 0.1 0.0 0.1 0.1 0.0 0.1

Unrelated friends 12.4 25.5 13.1 17.6 18.0 18.8

One person traveling alone 4.8 7.4 5.1 7.1 12.0 7.4

EMPLOYMENT STATUS 

Unemployed 1.8 1.6 1.7 1.3 1.0 1.1

Employed full-time 55.6 62.2 56.6 50.1 65.6 51.0

Employed part-time 4.9 6.4 5.1 6.3 5.7 7.5

Retired 4.6 5.2 4.5 15.0 11.6 16.9

Student 24.4 19.3 23.5 16.9 8.6 13.6

Homemaker 4.1 4.4 4.6 5.1 4.5 5.0

None of the above 4.6 0.8 4.0 5.3 3.1 4.9

EDUCATION COMPLETED

8th grade or less 20.3 8.7 18.9 12.9 6.9 11.5

9th-11th grade 8.2 6.7 8.0 4.4 1.7 3.4

12th grade 21.6 15.5 21.6 21.2 14.7 19.2

13-15 years 17.7 21.8 17.7 19.7 15.4 18.2

 16 years (college grad) 19.6 29.8 21.1 25.5 43.0 29.9

17 or more years (grad school) 12.5 17.5 12.7 16.3 18.0 17.8

DISABILTY (Percent Yes)

Hearing impaired 0.3 1.2 0.4 0.3 0.2 0.3

Visually impaired 0.2 0.0 0.2 0.2 0.0 0.5

Mobility impaired 0.7 0.0 0.8 1.1 1.0 0.9

Mentally or learning impaired 0.4 0.4 0.4 0.2 0.0 0.2

None of the above 98.4 98.4 98.2 98.1 98.8 98.1
97

Table A.2.42 Detailed Average Expenditures for Person Per Day in Monroe County by Season

Weighted

Jun.- Dec. '95 Annual

Category Nov. '95 May '96 Average

Lodging 32.86 39.28 36.31

Publicly Owned

Hotel/motel/bed & breakfast/cabin, etc. 4.15 4.89 4.55

Camping site (RV/tent/camper) 0.77 0.81 0.79

Privately Owned

Hotel/motel/bed & breakfast/cabin, etc. 23.55 27.19 25.51

Rental home, cottage, cabin, condo 3.18 3.03 3.10

Camping site (RV/tent/camper) 1.21 3.36 2.36

Food and Beverages 28.53 30.82 29.76

Food & drinks consumed at restuarants & bars 22.49 24.91 23.79

Beverages purchased at a store for carry-out 2.41 2.28 2.34

Food purchased at a store for carry-out 3.63 3.63 3.63

Transportation 9.35 11.59 10.56

Rental automobile, motor home, trailer, motorcycle or other recreation vehicle 2.15 3.96 3.12

Gas & Oil - auto or RV 3.36 3.06 3.20

Repair & Service - auto or RV 0.15 0.36 0.27

Parking fees & tolls 0.48 0.38 0.42

Taxi fare 0.08 0.32 0.21

Bus Fare

a) Package tour 0.28 0.16 0.22

b) Any other bus fare 0.08 0.16 0.12

Airline fares

a) Package tours 1.08 1.18 1.13

b) Any other airline fare 1.69 2.01 1.86

Boating 5.67 5.71 5.69

Boat, jet ski, and wave runner rental 2.44 1.06 1.70

Boat fuel and oil 1.60 0.99 1.27

Boat repairs 0.61 2.36 1.55

Boat launch fees 0.12 0.01 0.06

Boat slip or marina fees (this trip only) 0.07 0.07 0.07

Sailing charters or sunset cruises 0.82 1.23 1.04

Fishing 2.50 3.99 3.30

Cut bait 0.43 0.27 0.34

Live bait 0.14 0.11 0.13

Daily or special fishing permits 0.25 0.09 0.16

Fishing lines, fly lines, fish nets, traps 0.28 0.16 0.22

Charter/party boat/guide service 1.39 3.36 2.45

Scuba Diving/Snorkeling 5.31 1.88 3.46

Rental fee for equipment 1.61 0.47 1.00

Charter/party boat/guide service 3.69 1.41 2.47

Sightseeing 3.25 4.93 4.16

Sightseeing tours 1.22 2.13 1.71

Glass-bottom boat rides 0.68 1.10 0.91

Backcountry excursions, kayak tours 0.07 0.10 0.09

Park entrance fees 0.34 0.46 0.40

Admission to tourist, amusement, festivals

and other commercial attractions 0.95 1.14 1.05

Other Activity Expenditures 1.06 2.00 1.57

Rental fee for recreation equipment (bicycles,

golf carts or others not listed above) 0.40 0.54 0.48

Guide service, tour, or outfitters (not listed

above,like parasailing) 0.30 0.75 0.54

Admission to motion pictures, theaters,

museums, etc. 0.36 0.71 0.54

Miscellaneous Expenditures 11.54 13.37 12.53

Film purchases 0.42 0.45 0.43

Film development 0.09 0.13 0.11

Footware 0.52 0.71 0.62

Clothing 5.29 6.75 6.08

Souvenirs and gifts (not clothing) 5.23 5.33 5.28

Services 1.03 2.16 1.64

Barber, laundry, and other personal services 0.16 0.18 0.17

Telephone,fax, and other business services 0.34 0.38 0.36

Physician, dentist, and other medical services 0.39 0.18 0.28

Other Services 0.14 1.41 0.83

Total 101.08 115.74 108.97
98989898p

98

Table A.2.43 Detailed Average Trip Expenditures: June - November 1995

% In %

Total In in Monroe in

Type of Expenditure Trip S. FL S. FL County Monroe

Lodging 256.73 195.06 76.0 150.38 58.6

Publicly Owned

Hotel/motel/bed & breakfast/cabin, etc. 28.69 24.24 84.5 19.66 84.5

Camping site (RV/tent/camper) 8.05 5.69 70.6 2.10 26.1

Privately Owned

Hotel/motel/bed & breakfast/cabin, etc. 168.44 124.44 73.9 91.10 54.1

Rental home, cottage, cabin, condo 42.41 32.89 77.6 30.17 71.2

Camping site (RV/tent/camper) 9.14 7.80 85.3 7.35 80.4

Food and Beverages 166.58 141.99 85.2 112.01 67.2

Food & drinks consumed at restuarants & bars 121.40 103.04 84.9 81.61 67.2

Beverages purchased at a store for carry-out 16.01 13.66 85.3 10.30 64.3

Food purchased at a store for carry-out 20.11 25.29 86.7 20.11 68.9

Transportation 238.66 98.25 41.2 39.53 16.6

Rental automobile, motor home, trailer, motorcycle or other recreation vehicle 48.87 35.21 72.1 8.66 17.7

Gas & Oil - auto or RV 12.64 18.12 59.9 12.64 41.7

Repair & Service - auto or RV 1.45 1.10 75.9 0.91 62.3

Parking fees & tolls 5.20 4.27 82.2 1.82 35.0

Taxi fare 0.63 0.46 73.3 0.39 61.2

Bus Fare

a) Package tour 0.59 0.59 100.0 0.57 96.1

b) Any other bus fare 0.28 0.28 100.0 0.28 100.0

Airline fares

a) Package tours 76.90 23.70 30.8 5.18 6.7

b) Any other airline fare 74.46 14.51 19.5 9.09 12.2

Boating 78.38 76.95 98.2 28.32 36.1

Boat, jet ski, and wave runner rental 54.73 54.35 99.3 10.37 19.0

Boat fuel and oil 15.31 14.63 95.6 10.06 65.7

Boat repairs 2.95 2.90 98.2 2.86 97.0

Boat launch fees 0.48 0.48 100.0 0.48 100.0

Boat slip or marina fees (this trip only) 0.33 0.33 100.0 0.33 100.0

Sailing charters or sunset cruises 4.58 4.25 92.8 4.22 92.0

Fishing 11.21 10.75 95.9 10.14 90.5

Cut bait 1.79 1.64 91.8 1.59 88.9

Live bait 0.50 0.50 100.0 0.47 94.4

Daily or special fishing permits 1.20 0.97 80.9 0.71 58.8

Fishing lines, fly lines, fish nets, traps 1.72 1.64 95.2 1.41 81.6

Charter/party boat/guide service 6.00 6.00 100.0 5.97 99.5

Scuba Diving/Snorkeling 19.75 19.08 96.6 18.51 93.7

Charter/party boat/guide service 8.10 7.82 96.5 7.47 92.1

Rental fee for equipment 11.64 11.25 96.6 11.05 94.9

Sightseeing 22.53 14.74 65.4 9.84 43.7

Sightseeing tours 5.53 3.86 69.8 3.36 60.7

Glass-bottom boat rides 1.84 1.71 93.0 1.70 92.7

Backcountry excursions, kayak tours 0.49 0.44 88.2 0.34 68.4

Park entrance fees 3.71 2.47 66.6 1.04 28.0

Admission to tourist, amusement, festivals

and other commercial attractions 10.95 6.26 57.2 3.39 31.0

Other Activity Expenditures 9.58 7.47 78.0 5.36 56.0

Rental fee for recreation equipment (bicycles,

golf carts or others not listed above) 2.91 2.89 99.1 2.66 91.1

Guide service, tour, or outfitters (not listed

above,like parasailing) 2.69 1.51 56.2 1.25 46.4

Admission to motion pictures, theaters,

museums, etc. 3.97 3.07 77.2 1.46 36.8

Miscellaneous Expenditures 66.58 48.69 73.1 33.62 50.5

Film purchases 2.80 2.42 86.4 1.72 61.5

Film development 1.75 1.02 58.4 0.58 33.2

Footware 9.79 2.96 30.2 1.94 19.8

Clothing 29.16 23.62 81.0 15.07 51.7

Souvenirs and gifts (not clothing) 23.08 18.68 80.9 14.31 62.0

Services 7.64 6.74 88.3 5.29 69.3

Barber, laundry, and other personal services 0.99 0.82 82.6 0.65 65.8

Telephone,fax, and other business services 2.54 2.01 79.2 1.27 50.0

Physician, dentist, and other medical services 3.48 3.48 100.0 2.96 85.1

Other Services 0.64 0.44 69.5 0.41 65.1

Total 877.63 619.72 70.6 413.02 47.1
99

Table A.2.44 Detailed Average Trip Expenditures: December '95 - May '96

% In %

Total In in Monroe in

Type of Expenditure Trip S. FL S. FL County Monroe

Lodging 306.98 243.03 79.2 187.38 61.0

Publicly Owned

Hotel/motel/bed & breakfast/cabin, etc. 36.23 27.29 75.3 18.71 75.3

Camping site (RV/tent/camper) 7.07 5.42 76.7 3.80 53.7

Privately Owned

Hotel/motel/bed & breakfast/cabin, etc. 185.91 145.61 78.3 110.57 59.5

Rental home, cottage, cabin, condo 45.30 38.88 85.8 34.10 75.3

Camping site (RV/tent/camper) 32.47 25.82 79.5 20.20 62.2

Food and Beverages 216.84 174.10 80.3 138.93 64.1

Food & drinks consumed at restuarants & bars 164.30 130.62 79.5 104.09 63.4

Beverages purchased at a store for carry-out 16.04 12.80 79.8 10.01 62.4

Food purchased at a store for carry-out 24.83 30.69 84.1 24.83 68.0

Transportation 224.02 104.13 46.5 52.42 23.4

Rental automobile, motor home, trailer, motorcycle or other recreation vehicle 54.00 36.48 67.6 16.09 29.8

Gas & Oil - auto or RV 13.00 22.89 52.2 13.00 29.6

Repair & Service - auto or RV 9.41 7.86 83.6 3.15 33.5

Parking fees & tolls 5.30 3.52 66.4 1.28 24.1

Taxi fare 1.59 1.37 86.4 1.09 68.8

Bus Fare

a) Package tour 1.63 0.90 55.4 0.57 34.9

b) Any other bus fare 1.00 0.46 45.9 0.41 40.7

Airline fares

a) Package tours 34.82 10.11 29.0 5.76 16.6

b) Any other airline fare 72.39 20.53 28.4 11.07 15.3

Boating 26.72 24.47 91.6 15.88 59.4

Boat, jet ski, and wave runner rental 3.97 3.92 98.7 3.66 92.1

Boat fuel and oil 5.58 5.50 98.6 2.86 51.3

Boat repairs 11.11 9.08 81.8 4.08 36.7

Boat launch fees 0.09 0.09 100.0 0.09 100.0

Boat slip or marina fees (this trip only) 1.26 1.26 100.0 1.26 100.0

Sailing charters or sunset cruises 4.71 4.62 98.0 3.93 83.4

Fishing 17.51 16.84 96.2 16.36 93.4

Cut bait 1.27 1.22 95.6 1.17 91.6

Live bait 0.95 0.81 85.4 0.78 82.2

Daily or special fishing permits 0.88 0.82 92.9 0.72 82.2

Fishing lines, fly lines, fish nets, traps 0.66 0.65 99.8 0.61 93.3

Charter/party boat/guide service 13.76 13.34 97.0 13.08 95.1

Scuba Diving/Snorkeling 7.18 6.90 96.1 6.72 93.6

Rental fee for equipment 1.69 1.56 92.4 1.47 87.3

Charter/party boat/guide service 5.49 5.34 97.2 5.24 95.5

Sightseeing 26.81 19.22 71.7 13.04 48.6

Sightseeing tours 7.35 5.70 77.7 4.78 65.1

Glass-bottom boat rides 2.64 2.51 94.9 2.39 90.6

Backcountry excursions, kayak tours 0.88 0.87 98.5 0.46 51.7

Park entrance fees 3.12 2.34 74.8 1.38 44.2

Admission to tourist, amusement, festivals

and other commercial attractions 12.82 7.80 60.9 4.03 31.4

Other Activity Expenditures 16.73 12.85 76.8 7.34 43.8

Rental fee for recreation equipment (bicycles,

golf carts or others not listed above) 10.01 7.87 78.6 3.20 32.0

Guide service, tour, or outfitters (not listed

above,like parasailing) 3.16 2.50 79.3 2.18 69.1

Admission to motion pictures, theaters,

museums, etc. 3.56 2.48 69.5 1.95 54.9

Miscellaneous Expenditures 60.39 48.96 81.1 38.99 64.6

Film purchases 2.59 1.82 70.3 1.34 51.8

Film development 1.64 0.86 52.3 0.60 36.4

Footware 5.14 3.61 70.3 2.42 47.1

Clothing 28.27 23.50 83.1 18.95 67.0

Souvenirs and gifts (not clothing) 22.75 19.17 84.3 15.69 69.0

Services 19.29 16.67 86.4 12.98 67.3

Barber, laundry, and other personal services 2.93 2.43 82.9 1.83 62.6

Telephone,fax, and other business services 5.78 4.70 81.3 3.63 62.7

Physician, dentist, and other medical services 2.74 2.67 97.3 1.85 67.5

Other Services 7.84 6.88 87.7 5.68 72.4

Total 922.48 667.18 72.3 490.05 53.1
100100100100p

100

Table A.2.45 Detailed Average Trip Expenditures: June 1995 - May 1996

% In %

Total In in Monroe in

Type of Expenditure Trip S. FL S. FL County Monroe

Lodging 283.76 220.86 77.8 170.28 60.0

Publicly Owned

Hotel/motel/bed & breakfast/cabin, etc. 32.75 25.88 79.0 19.15 79.0

Camping site (RV/tent/camper) 7.53 5.55 73.7 3.01 40.0

Privately Owned

Hotel/motel/bed & breakfast/cabin, etc. 177.83 135.83 76.4 101.57 57.1

Rental home, cottage, cabin, condo 43.97 36.11 82.1 32.29 73.4

Camping site (RV/tent/camper) 21.69 17.49 80.7 14.26 65.8

Food and Beverages 193.62 159.26 82.3 126.49 65.3

Food & drinks consumed at restuarants & bars 144.48 117.87 81.6 93.70 64.9

Beverages purchased at a store for carry-out 16.03 13.20 82.3 10.14 63.3

Food purchased at a store for carry-out 22.65 28.20 85.2 22.65 68.4

Transportation 230.78 101.41 43.9 46.47 20.1

Rental automobile, motor home, trailer, motorcycle or other recreation vehicle 51.63 35.89 69.5 12.66 24.5

Gas & Oil - auto or RV 12.84 20.69 55.0 12.84 34.1

Repair & Service - auto or RV 5.73 4.74 82.7 2.11 36.9

Parking fees & tolls 5.25 3.87 73.6 1.53 29.1

Taxi fare 1.14 0.95 83.1 0.76 66.8

Bus Fare

a) Package tour 1.15 0.76 66.0 0.57 49.5

b) Any other bus fare 0.67 0.38 56.5 0.35 52.3

Airline fares

a) Package tours 54.26 16.39 30.2 5.49 10.1

b) Any other airline fare 73.35 17.75 24.2 10.16 13.8

Boating 50.59 48.72 96.3 21.63 42.8

Boat, jet ski, and wave runner rental 27.43 27.22 99.3 6.76 24.7

Boat fuel and oil 10.07 9.72 96.5 6.19 61.4

Boat repairs 7.34 6.22 84.8 3.52 47.9

Boat launch fees 0.27 0.27 100.0 0.27 100.0

Boat slip or marina fees (this trip only) 0.83 0.83 100.0 0.83 100.0

Sailing charters or sunset cruises 4.65 4.45 95.6 4.06 87.3

Fishing 14.60 14.03 96.1 13.49 92.4

Cut bait 1.51 1.41 93.5 1.36 90.2

Live bait 0.74 0.66 90.0 0.63 86.0

Daily or special fishing permits 1.03 0.89 86.4 0.72 69.5

Fishing lines, fly lines, fish nets, traps 1.15 1.11 96.6 0.98 85.2

Charter/party boat/guide service 10.17 9.95 97.8 9.79 96.3

Scuba Diving/Snorkeling 12.99 12.53 96.4 12.17 93.7

Charter/party boat/guide service 4.65 4.46 95.7 4.24 91.2

Rental fee for equipment 8.33 8.07 96.8 7.93 95.1

Sightseeing 24.83 17.15 69.1 11.56 46.5

Sightseeing tours 6.51 4.85 74.6 4.12 63.4

Glass-bottom boat rides 2.27 2.14 94.2 2.07 91.4

Backcountry excursions, kayak tours 0.70 0.67 95.1 0.40 57.1

Park entrance fees 3.39 2.40 70.7 1.22 36.0

Admission to tourist, amusement, festivals

and other commercial attractions 11.96 7.09 59.3 3.74 31.2

Other Activity Expenditures 13.43 10.36 77.2 6.42 47.9

Rental fee for recreation equipment (bicycles,

golf carts or others not listed above) 6.73 5.57 82.7 2.95 43.8

Guide service, tour, or outfitters (not listed

above,like parasailing) 2.94 2.04 69.5 1.75 59.5

Admission to motion pictures, theaters,

museums, etc. 3.75 2.75 73.3 1.73 46.0

Miscellaneous Expenditures 63.25 48.84 77.2 36.51 57.7

Film purchases 2.69 2.10 78.1 1.52 56.4

Film development 1.69 0.93 55.2 0.59 34.9

Footware 7.29 3.31 45.4 2.20 30.1

Clothing 28.68 23.55 82.1 17.15 59.8

Souvenirs and gifts (not clothing) 22.90 18.94 82.7 15.05 65.7

Services 13.91 12.08 86.9 9.43 67.8

Barber, laundry, and other personal services 2.03 1.68 82.8 1.29 63.3

Telephone,fax, and other business services 4.28 3.45 80.7 2.54 59.3

Physician, dentist, and other medical services 3.08 3.04 98.7 2.36 76.7

Other Services 4.51 3.90 86.5 3.24 71.9

Total 901.76 645.25 71.6 454.45 50.4
101

Table A.2.46 Special Issue Questions by Season

Annual

Weighted

June - Nov. '95 Dec. '95 - May '96 Average

Special Issue % % %

PRIMARY PURPOSE OF TRIP

Recreation/Vacation 93.6 91.0 92.2

Visit Family or Friends 3.3 5.1 4.3

Business Trip 0.1 0.4 0.3

Business/Pleasure 2.4 3.0 2.7

Other 0.6 0.5 0.5

ATTENDANCE AT SPECIAL EVENTS

Yes 2.6 3.2 2.9

IMPORTANCE OF SPECIAL EVENTS

IN TRIP PLANNING 1

Not important 46.7 68.1 59.1

Somewhat important 25.6 5.0 13.6

Important 12.2 14.7 13.7

Very important 10.6 6.2 8.0

Extremely important 0.0 4.7 2.7

Don't know 4.9 1.3 2.8

LIKELIHOOD OF MAKING A RETURN

TRIP TO KEYS

Will return 48.5 38.3 43.1

Very likely 20.3 20.1 20.2

Likely 11.7 16.3 14.1

Somewhat likely 9.3 13.5 11.5

Will not return 2.6 1.6 2.1

Don't know 7.6 10.2 9.0

HOW SOON MIGHT THEY RETURN

In less than 3 months 19.1 9.7 14.2

3 to 6 months 12.1 6.2 9.0

6 to 12 months 29.8 34.2 32.2

Greater than one year 31.3 37.5 34.4

Don't know 7.7 12.4 10.2

OWN SECOND HOME IN KEYS

Yes 7.1 3.4 5.1

USE OWN BOAT IN KEYS

Yes 22.5 7.6 14.4

STORE OR TRAILER BOAT USED

Store in Keys 4.9 3.0 3.9

Trailer to Keys 95.1 97.0 96.1

USE OF AM INFORMATION

RADIO STATIONS IN KEYS

Yes 28.8 21.4 24.8

ENVIRONMENTAL CONCERN INDEX

(SCALE 16-80)

Places very high priority on protection of the 

environment (65+) 37.6 37.3 37.3

Concerned about protection of the environment (49-64) 57.5 55.9 56.7

Neutral, or undecided about environmental issues (48) 0.4 1.4 1.0

Little concern about protection of the environment (32-

47) 4.4 5.0 4.7

Places very low priority on the protection of the 

environment (16-31) 0.1 0.4 0.3

Mean 62.0 61.5 61.7

Median 62.0 61.0 62.0

Mode 62.0 59.0 63.0

Minimum 18.0 28.0 18.0

Maximum 80.0 80.0 80.0

1

 Percent is the proportion of visitors that attended a special event.
102102102102p

102

Table A.3.1 Regional Visitation Patterns by Auto Visitors by Season

June - November 1995 Dec '95 - May'96 Annual Total

Number Number Number

of Participation of Participation of Participation

Region Visitors Rate1 Visitors Rate1 Visitors Rate1

Upper Keys 444,299 45.15 462,093 45.59 906,392 45.37

Middle Keys 336,874 34.23 332,717 32.82 669,591 33.52

Lower Keys 123,520 12.55 170,044 16.78 293,565 14.70

Key West 346,606 35.22 550,801 54.34 897,406 44.92

Visit One Region

Upper Keys 321,902 32.71 238,672 23.55 560,573 28.06

Middle Keys 224,957 22.86 119,463 11.79 344,420 17.24

Lower Keys 61,386 6.24 45,498 4.49 106,884 5.35

Key West 201,750 20.50 268,410 26.48 470,160 23.54

Visit Two Regions

Upper and Middle Keys 14,224 1.45 40,414 3.99 54,638 2.74

Lower Keys and Key West 4,866 0.49 33,043 3.26 37,909 1.90

Upper and Lower Keys 5,989 0.61 7,625 0.75 13,614 0.68

Upper Keys and Key West 47,911 4.87 80,828 7.97 128,739 6.44

Middle and Lower Keys 5,989 0.61 3,558 0.35 9,547 0.48

Middle Keys and Key West 34,436 3.50 69,136 6.82 103,572 5.18

Visit Three Regions

Upper, Middle and Lower Keys 0 0.00 5,592 0.55 5,592 0.28

Upper & Middle Keys and Key West 12,352 1.26 24,655 2.43 37,007 1.85

Middle & Lower Keys and Key West 3,369 0.34 10,421 1.03 13,790 0.69

Upper & Lower Keys and Key West 374 0.04 4,829 0.48 5,204 0.26

All Regions of the Keys 41,548 4.22 59,477 5.87 101,025 5.06

1

Participation rate is the percent of all auto visitors that visited the region or regions.
103

Table A.3.2 Regional Visitation Patterns by Air Visitors by Season

June - November 1995 Dec '95 - May'96 Annual Total

Number Number Number

of Participation of Participation of Participation

Region Visitors Rate1 Visitors Rate1 Visitors Rate1

Upper Keys 869 1.09 4,467 3.15 5,336 2.41

Middle Keys 8,693 10.93 18,663 13.15 27,356 12.35

Lower Keys 2,047 2.57 8,354 5.89 10,401 4.70

Key West 68,909 86.65 130,775 92.13 199,683 90.16

Visit One Region Only

Upper Keys 497 0.62 1,397 0.98 1,894 0.86

Middle Keys 8,444 10.62 8,192 5.77 16,636 7.51

Lower Keys 1,489 1.87 699 0.49 2,187 0.99

Key West 67,730 85.17 119,515 84.19 187,245 84.54

Visit Two Regions

Upper and Middle Keys 0 0.00 0 0.00 0 0.00

Lower Keys and Key West 558 0.70 1,097 0.77 1,655 0.75

Upper and Lower Keys 0 0.00 0 0.00 0 0.00

Upper Keys and Key West 372 0.47 580 0.41 952 0.43

Middle and Lower Keys 0 0.00 762 0.54 762 0.34

Middle Keys and Key West 248 0.31 2,567 1.81 2,815 1.27

Visit Three Regions

Upper, Middle and Lower Keys 0 0.00 127 0.09 127 0.06

Upper & Middle Keys and Key West 0 0.00 1,347 0.95 1,347 0.61

Middle & Lower Keys and Key West 0 0.00 4,653 3.28 4,653 2.10

Upper & Lower Keys and Key West 0 0.00 0 0.00 0 0.00

All Regions of the Keys 0 0.00 1,016 0.72 1,016 0.46

1

Participation rate is the percent of all air visitors that visited the region or regions.
104104104104p

104

Table A.3.3 Activity Participation in 41 Aggregate Activities by Mode of Access for All Keys: June - November 19951,2

Auto Air Cruise Ship

Number Number Number

of Participation of Participation of Participation

Activity Participants Rate Participants Rate Participants Rate

Diving

Snorkeling from a Boat 370,560 37.66 31,592 39.73 3,440 3.17

Snorkeling from Shore 129,509 13.16 19,908 25.03 3,313 3.06

All Snorkeling 444,299 45.15 38,718 48.69 6,753 6.23

Scuba Diving from a Boat 127,263 12.93 10,487 13.19 0 0.00

Scuba Diving from Shore 15,346 1.56 2,416 3.04 0 0.00

All Scuba Diving 135,124 13.73 11,416 14.36 0 0.00

All Snorkeling and Scuba Diving 489,217 49.71 42,434 53.36 6,753 6.23

Fishing

Offshore Fishing 202,873 20.62 9,579 12.05 637 0.59

Flats/Backcountry Fishing 63,257 6.43 4,399 5.53 0 0.00

Other Fishing from a Boat 50,905 5.17 3,596 4.52 0 0.00

All Boat Fishing 238,058 24.19 13,296 16.72 637 0.59

Fishing from Shore 79,727 8.10 3,973 5.00 0 0.00

All Types of Fishing 285,969 29.06 13,984 17.58 637 0.59

Viewing Wildlife/Nature Study

Viewing Wildlife/Nature Study-Boat 189,024 19.21 18,602 23.39 1,274 1.18

Viewing Wildlife/Nature Study-Land 146,353 14.87 8,809 11.08 382 0.35

All Viewing Wildlife-Nature Study 294,952 29.97 22,510 28.31 1,656 1.53

Boating

Personal Watercraft Use 114,163 11.60 8,378 10.53 1,529 1.41

All Sailing 28,821 2.93 7,394 9.30 0 0.00

Other Boating Activities 56,520 5.74 8,744 11.00 510 0.47

All Beach Activities (including swimming) 332,007 33.74 43,177 54.29 2,166 2.00

All Camping 50,905 5.17 1,005 1.26 0 0.00

Visiting Museums or Historic Areas 216,348 21.99 53,993 67.90 55,045 50.76

Sightseeing & Attractions (Paid & Unpaid) 352,968 35.87 53,058 66.72 100,152 92.36

Cultural Events (Fairs, Concerts, Plays) 56,520 5.74 13,771 17.32 0 0.00

Outdoor Sports and Games 28,821 2.93 5,514 6.93 0 0.00

Special Aggregates

Any Activities Involving Boats 618,725 62.88 52,358 65.84 6,626 6.11

All Activities Involving Swimming 690,965 70.22 64,195 80.72 8,665 7.99

Any Water-based Activities 810,743 82.39 69,103 86.90 11,850 10.93

Any Land-based Activities 602,630 61.24 72,628 91.33 102,828 94.83

Only Water-based Activities 346,230 35.18 5,530 6.95 3,185 2.94

Only Land-based Activities 138,493 14.07 9,115 11.46 93,271 86.02

Type of Fishing Boat

Any Charter Boat Fishing 44,168 4.49 5,765 7.25 382 0.35

Any Party Boat Fishing 18,715 1.90 1,738 2.19 255 0.24

Any Private Boat Fishing 171,431 17.42 6,787 8.53 0 0.00

Any Rental Boat Fishing 17,592 1.79 1,552 1.95 0 0.00

Type of Diving Boat

Any Charter Boat Diving-Snork & Scuba 190,147 19.32 24,619 30.96 2,548 2.35

Any Private Boat Diving-Snork & Scuba 203,996 20.73 8,831 11.10 0 0.00

Any Rental Boat Diving-Snork & Scuba 51,280 5.21 6,022 7.57 892 0.82

Type of Boat Use

Any Use of Charter/Party Boats 310,672 31.57 38,325 48.19 4,842 4.47

Any Use of Private Boats 299,818 30.47 14,924 18.77 0 0.00

Any Use of Rental Boats 135,124 13.73 16,121 20.27 2,166 2.00

1

Number of participants added across modes of access may not equal the totals found in Table A.2.4 due to rounding.

2

The participation rate for a particular mode of access is equal to the total number of visitors by that mode of access

 that did the activity, divided by the total number of visitors that came by that mode of access.
105

Table A.3.4 Activity Participation in 41 Aggregate Activities by Mode of Access for All Keys: December 1995 - May 19961,2

Auto Air Cruise Ship

Number Number Number

of Participation of Participation of Participation

Activity Participants Rate Participants Rate Participants Rate

Diving

Snorkeling from a Boat 137,764 13.59 32,524 22.91 0 0.00

Snorkeling from Shore 85,657 8.45 18,069 12.73 1,531 0.72

All Snorkeling 188,091 18.56 40,654 28.64 1,531 0.72

Scuba Diving from a Boat 48,802 4.81 4,443 3.13 0 0.00

Scuba Diving from Shore 7,371 0.73 2,063 1.45 0 0.00

All Scuba Diving 51,852 5.12 6,252 4.40 0 0.00

All Snorkeling and Scuba Diving 212,491 20.96 41,746 29.41 1,531 0.72

Fishing

Offshore Fishing 123,021 12.14 20,379 14.36 0 0.00

Flats/Backcountry Fishing 47,277 4.66 4,993 3.52 0 0.00

Other Fishing from a Boat 25,418 2.51 4,633 3.26 0 0.00

All Boat Fishing 156,573 15.45 24,685 17.39 0 0.00

Fishing from Shore 75,490 7.45 9,924 6.99 0 0.00

All Types of Fishing 204,358 20.16 29,465 20.76 0 0.00

Viewing Wildlife/Nature Study

Viewing Wildlife/Nature Study-Boat 197,495 19.48 20,799 14.65 2,297 1.08

Viewing Wildlife/Nature Study-Land 224,438 22.14 26,017 18.33 766 0.36

All Viewing Wildlife-Nature Study 365,504 36.06 39,092 27.54 3,063 1.44

Boating

Personal Watercraft Use 55,410 5.47 10,938 7.71 3,446 1.62

All Sailing 40,160 3.96 25,638 18.06 1,531 0.72

Other Boating Activities 43,464 4.29 7,671 5.40 1,531 0.72

All Beach Activities (including swimming) 373,639 36.86 74,236 52.30 0 0.00

All Camping 145,643 14.37 1,287 0.91 0 0.00

Visiting Museums or Historic Areas 330,939 32.65 85,122 59.97 95,719 44.96

Sightseeing & Attractions (Paid & Unpaid) 611,040 60.28 93,008 65.52 193,351 90.83

Cultural Events (Fairs, Concerts, Plays) 80,320 7.92 36,670 25.83 766 0.36

Outdoor Sports and Games 52,615 5.19 16,123 11.36 0 0.00

Special Aggregates

Any Activities Involving Boats 479,375 47.29 80,326 56.59 8,806 4.14

All Activities Involving Swimming 431,845 42.60 91,705 64.60 2,680 1.26

Any Water-based Activities 654,758 64.59 115,938 81.67 11,486 5.40

Any Land-based Activities 874,621 86.28 133,183 93.82 208,666 98.02

Only Water-based Activities 118,446 11.69 5,267 3.71 1,531 0.72

Only Land-based Activities 330,175 32.57 22,892 16.13 199,477 93.71

Type of Fishing Boat

Any Charter Boat Fishing 49,564 4.89 8,670 6.11 0 0.00

Any Party Boat Fishing 20,842 2.06 6,754 4.76 0 0.00

Any Private Boat Fishing 80,320 7.92 10,528 7.42 0 0.00

Any Rental Boat Fishing 20,842 2.06 2,892 2.04 0 0.00

Type of Diving Boat

Any Charter Boat Diving-Snork & Scuba 117,938 11.63 29,447 20.74 0 0.00

Any Private Boat Diving-Snork & Scuba 41,431 4.09 5,525 3.89 0 0.00

Any Rental Boat Diving-Snork & Scuba 18,555 1.83 956 0.67 0 0.00

Type of Boat Use

Any Use of Charter/Party Boats 312,892 30.87 56,909 40.09 3,829 1.80

Any Use of Private Boats 180,211 17.78 28,231 19.89 0 0.00

Any Use of Rental Boats 73,457 7.25 12,494 8.80 4,977 2.34

1

Number of participants added across modes of access may not equal the totals found in Table A.2.4 due to rounding.

2

The participation rate for a particular mode of access is equal to the total number of visitors by the mode of access

 that did the activity, divided by the total number of visitors that came by that mode of access.
106106106106p

106

Table A.3.5 Activity Participation in 41 Aggregate Activities by Mode of Access for the Upper Keys: June - November 1995 1,2

Auto Air Cruise Ship

Number Number Number

of Participation of Participation of Participation

Activity Participants Rate Participants Rate Participants Rate

Diving

Snorkeling from a Boat 173,677 17.65 874 1.10 0 0.00

Snorkeling from Shore 52,028 5.29 503 0.63 0 0.00

All Snorkeling 201,001 20.43 874 1.10 0 0.00

Scuba Diving from a Boat 59,514 6.05 372 0.47 0 0.00

Scuba Diving from Shore 4,117 0.42 186 0.23 0 0.00

All Scuba Diving 62,135 6.31 557 0.70 0 0.00

All Snorkeling and Scuba Diving 229,074 23.28 1,060 1.33 0 0.00

Fishing

Offshore Fishing 70,744 7.19 372 0.47 0 0.00

Flats/Backcountry Fishing 20,961 2.13 0 0.00 0 0.00

Other Fishing from a Boat 19,838 2.02 372 0.47 0 0.00

All Boat Fishing 82,721 8.41 372 0.47 0 0.00

Fishing from Shore 26,201 2.66 0 0.00 0 0.00

All Types of Fishing 98,816 10.04 372 0.47 0 0.00

Viewing Wildlife/Nature Study

Viewing Wildlife/Nature Study-Boat 92,827 9.43 2,109 2.65 0 0.00

Viewing Wildlife/Nature Study-Land 56,146 5.71 0 0.00 0 0.00

All Viewing Wildlife-Nature Study 133,252 13.54 2,109 2.65 0 0.00

Boating

Personal Watercraft Use 80,475 8.18 1,503 1.89 0 0.00

All Sailing 7,486 0.76 251 0.32 0 0.00

Other Boating Activities 34,436 3.50 0 0.00 0 0.00

All Beach Activities (including swimming) 132,504 13.47 503 0.63 0 0.00

All Camping 18,341 1.86 0 0.00 0 0.00

Visiting Museums or Historic Areas 44,542 4.53 377 0.47 0 0.00

Sightseeing & Attractions (Paid & Unpaid) 113,414 11.53 0 0.00 0 0.00

Cultural Events (Fairs, Concerts, Plays) 8,235 0.84 0 0.00 0 0.00

Outdoor Sports and Games 15,721 1.60 0 0.00 0 0.00

Special Aggregates

Any Activities Involving Boats 314,041 31.91 4,115 5.17 0 0.00

All Activities Involving Swimming 303,560 30.85 1,060 1.33 0 0.00

Any Water-based Activities 380,667 38.68 4,301 5.41 0 0.00

Any Land-based Activities 236,935 24.08 503 0.63 0 0.00

Only Water-based Activities 186,778 18.98 372 0.47 0 0.00

Only Land-based Activities 64,755 6.58 0 0.00 0 0.00

Type of Fishing Boat

Any Charter Boat Fishing 17,218 1.75 0 0.00 0 0.00

Any Party Boat Fishing 4,117 0.42 0 0.00 0 0.00

Any Private Boat Fishing 62,135 6.31 372 0.47 0 0.00

Any Rental Boat Fishing 3,369 0.34 0 0.00 0 0.00

Type of Diving Boat

Any Charter Boat Diving-Snork & Scuba 122,398 12.44 0 0.00 0 0.00

Any Private Boat Diving-Snork & Scuba 73,364 7.46 372 0.47 0 0.00

Any Rental Boat Diving-Snork & Scuba 18,715 1.90 503 0.63 0 0.00

Type of Boat Use

Any Use of Charter/Party Boats 179,292 18.22 251 0.32 0 0.00

Any Use of Private Boats 104,431 10.61 372 0.47 0 0.00

Any Use of Rental Boats 63,257 6.43 503 0.63 0 0.00

1

Number of participants added across modes of access may not equal the totals found in Table A.2.5 due to rounding.

2

The participation rate for a particular mode of access is equal to the total number of visitors by the mode of access

 that did the activity, divided by the total number of visitors that came by that mode of access.
107

Table A.3.6 Activity Participation in 41 Aggregate Activities by Mode of Access for the Middle Keys: June - November 1995 1,2

Auto Air Cruise Ship

Number Number Number

of Participation of Participation of Participation

Activity Participants Rate Participants Rate Participants Rate

Diving

Snorkeling from a Boat 112,666 11.45 4,147 5.21 0 0.00

Snorkeling from Shore 50,157 5.10 1,382 1.74 0 0.00

All Snorkeling 144,107 14.64 4,398 5.53 0 0.00

Scuba Diving from a Boat 41,173 4.18 2,126 2.67 0 0.00

Scuba Diving from Shore 8,235 0.84 186 0.23 0 0.00

All Scuba Diving 45,291 4.60 2,311 2.91 0 0.00

All Snorkeling and Scuba Diving 154,588 15.71 5,327 6.70 0 0.00

Fishing

Offshore Fishing 96,196 9.78 2,890 3.63 0 0.00

Flats/Backcountry Fishing 28,821 2.93 126 0.16 0 0.00

Other Fishing from a Boat 23,207 2.36 251 0.32 0 0.00

All Boat Fishing 113,040 11.49 2,890 3.63 0 0.00

Fishing from Shore 37,056 3.77 628 0.79 0 0.00

All Types of Fishing 134,750 13.69 3,393 4.27 0 0.00

Viewing Wildlife/Nature Study

Viewing Wildlife/Nature Study-Boat 57,269 5.82 2,994 3.77 0 0.00

Viewing Wildlife/Nature Study-Land 55,771 5.67 1,005 1.26 0 0.00

All Viewing Wildlife-Nature Study 105,554 10.73 3,371 4.24 0 0.00

Boating

Personal Watercraft Use 55,771 5.67 1,503 1.89 0 0.00

All Sailing 6,737 0.68 1,382 1.74 0 0.00

Other Boating Activities 12,726 1.29 754 0.95 0 0.00

All Beach Activities (including swimming) 99,565 10.12 4,398 5.53 0 0.00

All Camping 14,224 1.45 1,005 1.26 0 0.00

Visiting Museums or Historic Areas 36,682 3.73 3,393 4.27 0 0.00

Sightseeing & Attractions (Paid & Unpaid) 82,721 8.41 2,639 3.32 0 0.00

Cultural Events (Fairs, Concerts, Plays) 14,224 1.45 1,508 1.90 0 0.00

Outdoor Sports and Games 7,486 0.76 126 0.16 0 0.00

Special Aggregates

Any Activities Involving Boats 226,828 23.05 8,005 10.07 0 0.00

All Activities Involving Swimming 216,722 22.02 6,835 8.60 0 0.00

Any Water-based Activities 296,823 30.16 9,699 12.20 0 0.00

Any Land-based Activities 178,169 18.11 7,278 9.15 0 0.00

Only Water-based Activities 148,225 15.06 1,131 1.42 0 0.00

Only Land-based Activities 65,129 6.62 754 0.95 0 0.00

Type of Fishing Boat

Any Charter Boat Fishing 16,095 1.64 377 0.47 0 0.00

Any Party Boat Fishing 8,983 0.91 251 0.32 0 0.00

Any Private Boat Fishing 82,721 8.41 2,513 3.16 0 0.00

Any Rental Boat Fishing 11,229 1.14 251 0.32 0 0.00

Type of Diving Boat

Any Charter Boat Diving-Snork & Scuba 24,704 2.51 2,880 3.62 0 0.00

Any Private Boat Diving-Snork & Scuba 92,079 9.36 2,513 3.16 0 0.00

Any Rental Boat Diving-Snork & Scuba 17,592 1.79 503 0.63 0 0.00

Type of Boat Use

Any Use of Charter/Party Boats 54,648 5.55 3,885 4.89 0 0.00

Any Use of Private Boats 133,252 13.54 4,147 5.21 0 0.00

Any Use of Rental Boats 41,548 4.22 754 0.95 0 0.00

1

Number of participants added across modes of access may not equal the totals found in Table A.2.5 due to rounding.

2

The participation rate for a particular mode of access is equal to the total number of visitors by the mode of access

 that did the activity, divided by the total number of visitors that came by that mode of access.
108108108108p

108

Table A.3.7 Activity Participation in 41 Aggregate Activities by Mode of Access for the Lower Keys: June - November 1995 1,2

Auto Air Cruise Ship

Number Number Number

of Participation of Participation of Participation

Activity Participants Rate Participants Rate Participants Rate

Diving

Snorkeling from a Boat 41,922 4.26 1,858 2.34 0 0.00

Snorkeling from Shore 14,224 1.45 929 1.17 0 0.00

All Snorkeling 49,408 5.02 1,858 2.34 0 0.00

Scuba Diving from a Boat 23,581 2.40 186 0.23 0 0.00

Scuba Diving from Shore 1,872 0.19 372 0.47 0 0.00

All Scuba Diving 23,955 2.43 372 0.47 0 0.00

All Snorkeling and Scuba Diving 55,397 5.63 2,230 2.80 0 0.00

Fishing

Offshore Fishing 28,073 2.85 372 0.47 0 0.00

Flats/Backcountry Fishing 10,855 1.10 929 1.17 0 0.00

Other Fishing from a Boat 7,486 0.76 0 0.00 0 0.00

All Boat Fishing 32,564 3.31 929 1.17 0 0.00

Fishing from Shore 10,481 1.07 557 0.70 0 0.00

All Types of Fishing 39,302 3.99 929 1.17 0 0.00

Viewing Wildlife/Nature Study

Viewing Wildlife/Nature Study-Boat 41,548 4.22 2,295 2.89 0 0.00

Viewing Wildlife/Nature Study-Land 35,185 3.58 929 1.17 0 0.00

All Viewing Wildlife-Nature Study 65,503 6.66 3,224 4.05 0 0.00

Boating

Personal Watercraft Use 40,051 4.07 1,503 1.89 0 0.00

All Sailing 2,994 0.30 0 0.00 0 0.00

Other Boating Activities 2,246 0.23 0 0.00 0 0.00

All Beach Activities (including swimming) 18,341 1.86 929 1.17 0 0.00

All Camping 16,095 1.64 0 0.00 0 0.00

Visiting Museums or Historic Areas 19,838 2.02 372 0.47 0 0.00

Sightseeing & Attractions (Paid & Unpaid) 49,408 5.02 1,115 1.40 0 0.00

Cultural Events (Fairs, Concerts, Plays) 5,615 0.57 0 0.00 0 0.00

Outdoor Sports and Games 1,497 0.15 0 0.00 0 0.00

Special Aggregates

Any Activities Involving Boats 106,302 10.80 5,284 6.64 0 0.00

All Activities Involving Swimming 66,252 6.73 2,230 2.80 0 0.00

Any Water-based Activities 117,906 11.98 5,470 6.88 0 0.00

Any Land-based Activities 88,710 9.01 2,044 2.57 0 0.00

Only Water-based Activities 32,564 3.31 0 0.00 0 0.00

Only Land-based Activities 47,537 4.83 0 0.00 0 0.00

Type of Fishing Boat

Any Charter Boat Fishing 2,994 0.30 372 0.47 0 0.00

Any Party Boat Fishing 4,117 0.42 0 0.00 0 0.00

Any Private Boat Fishing 26,576 2.70 557 0.70 0 0.00

Any Rental Boat Fishing 1,497 0.15 0 0.00 0 0.00

Type of Diving Boat

Any Charter Boat Diving-Snork & Scuba 10,481 1.07 1,486 1.87 0 0.00

Any Private Boat Diving-Snork & Scuba 35,185 3.58 557 0.70 0 0.00

Any Rental Boat Diving-Snork & Scuba 9,732 0.99 0 0.00 0 0.00

Type of Boat Use

Any Use of Charter/Party Boats 15,346 1.56 1,486 1.87 0 0.00

Any Use of Private Boats 49,034 4.98 557 0.70 0 0.00

Any Use of Rental Boats 9,732 0.99 0 0.00 0 0.00

1

Number of participants added across modes of access may not equal the totals found in Table A.2.6 due to rounding.

2

The participation rate for a particular mode of access is equal to the total number of visitors by the mode of access

 that did the activity, divided by the total number of visitors that came by that mode of access.
109

Table A.3.8 Activity Participation in 41 Aggregate Activities by Mode of Access for the Key West: June - November 1995 1,2

Auto Air Cruise Ship

Number Number Number

of Participation of Participation of Participation

Activity Participants Rate Participants Rate Participants Rate

Diving

Snorkeling from a Boat 57,643 5.86 24,712 31.08 3,440 3.17

Snorkeling from Shore 17,967 1.83 17,094 21.50 3,313 3.06

All Snorkeling 73,364 7.46 31,587 39.72 6,753 6.23

Scuba Diving from a Boat 7,860 0.80 7,804 9.81 0 0.00

Scuba Diving from Shore 1,123 0.11 2,044 2.57 0 0.00

All Scuba Diving 8,983 0.91 8,733 10.98 0 0.00

All Snorkeling and Scuba Diving 78,230 7.95 34,374 43.23 6,753 6.23

Fishing

Offshore Fishing 17,592 1.79 5,946 7.48 637 0.59

Flats/Backcountry Fishing 4,492 0.46 3,345 4.21 0 0.00

Other Fishing from a Boat 1,123 0.11 2,973 3.74 0 0.00

All Boat Fishing 20,961 2.13 9,105 11.45 637 0.59

Fishing from Shore 5,989 0.61 2,787 3.50 0 0.00

All Types of Fishing 24,330 2.47 9,290 11.68 637 0.59

Viewing Wildlife/Nature Study

Viewing Wildlife/Nature Study-Boat 38,928 3.96 16,165 20.33 1,274 1.18

Viewing Wildlife/Nature Study-Land 47,537 4.83 6,875 8.65 382 0.35

All Viewing Wildlife-Nature Study 77,481 7.87 18,767 23.60 1,656 1.53

Boating

Personal Watercraft Use 58,017 5.90 8,378 10.53 1,529 1.41

All Sailing 13,101 1.33 5,760 7.24 0 0.00

Other Boating Activities 10,106 1.03 7,990 10.05 510 0.47

All Beach Activities (including swimming) 100,688 10.23 37,347 46.96 2,166 2.00

All Camping 4,866 0.49 0 0.00 0 0.00

Visiting Museums or Historic Areas 149,722 15.21 50,605 63.64 57,084 52.64

Sightseeing & Attractions (Paid & Unpaid) 231,320 23.51 49,305 62.00 100,279 92.48

Cultural Events (Fairs, Concerts, Plays) 31,442 3.20 12,263 15.42 0 0.00

Outdoor Sports and Games 4,866 0.49 5,388 6.78 0 0.00

Special Aggregates

Any Activities Involving Boats 147,850 15.02 44,424 55.86 6,626 6.11

All Activities Involving Swimming 164,694 16.74 54,627 68.69 8,665 7.99

Any Water-based Activities 230,571 23.43 59,660 75.02 11,850 10.93

Any Land-based Activities 297,946 30.28 63,612 79.99 102,955 94.95

Only Water-based Activities 41,548 4.22 4,274 5.37 2,931 2.70

Only Land-based Activities 147,102 14.95 9,170 11.53 93,398 86.13

Type of Fishing Boat

Any Charter Boat Fishing 12,352 1.26 5,017 6.31 382 0.35

Any Party Boat Fishing 1,497 0.15 1,486 1.87 255 0.24

Any Private Boat Fishing 5,989 0.61 3,345 4.21 0 0.00

Any Rental Boat Fishing 1,497 0.15 1,301 1.64 0 0.00

Type of Diving Boat

Any Charter Boat Diving-Snork & Scuba 42,671 4.34 20,253 25.47 2,548 2.35

Any Private Boat Diving-Snork & Scuba 12,726 1.29 5,388 6.78 0 0.00

Any Rental Boat Diving-Snork & Scuba 8,235 0.84 5,017 6.31 892 0.82

Type of Boat Use

Any Use of Charter/Party Boats 78,230 7.95 32,702 41.12 4,842 4.47

Any Use of Private Boats 25,453 2.59 9,848 12.38 0 0.00

Any Use of Rental Boats 28,073 2.85 14,865 18.69 2,166 2.00

1

Number of participants added across modes of access may not equal the totals found in Table A.2.6 due to rounding.

2

The participation rate for a particular mode of access is equal to the total number of visitors by the mode of access

 that did the activity, divided by the total number of visitors that came by that mode of access.
110110110110p

110

Table A.3.9 Activity Participation in 41 Aggregate Activities by Mode of Access for the Upper Keys: December 1995 - May 1996 1,2

Auto Air Cruise Ship

Number Number Number

of Participation of Participation of Participation

Activity Participants Rate Participants Rate Participants Rate

Diving

Snorkeling from a Boat 68,119 6.72 317 0.22 0 0.00

Snorkeling from Shore 40,160 3.96 127 0.09 0 0.00

All Snorkeling 92,774 9.15 444 0.31 0 0.00

Scuba Diving from a Boat 30,501 3.01 190 0.13 0 0.00

Scuba Diving from Shore 3,813 0.38 127 0.09 0 0.00

All Scuba Diving 33,551 3.31 190 0.13 0 0.00

All Snorkeling and Scuba Diving 110,058 10.86 444 0.31 0 0.00

Fishing

Offshore Fishing 42,447 4.19 380 0.27 0 0.00

Flats/Backcountry Fishing 15,759 1.55 254 0.18 0 0.00

Other Fishing from a Boat 10,930 1.08 0 0.00 0 0.00

All Boat Fishing 52,106 5.14 444 0.31 0 0.00

Fishing from Shore 24,909 2.46 0 0.00 0 0.00

All Types of Fishing 69,136 6.82 444 0.31 0 0.00

Viewing Wildlife/Nature Study

Viewing Wildlife/Nature Study-Boat 121,750 12.01 4,189 2.95 0 0.00

Viewing Wildlife/Nature Study-Land 98,620 9.73 507 0.36 0 0.00

All Viewing Wildlife-Nature Study 193,428 19.08 4,633 3.26 0 0.00

Boating

Personal Watercraft Use 35,331 3.49 2,560 1.80 0 0.00

All Sailing 12,200 1.20 0 0.00 0 0.00

Other Boating Activities 19,317 1.91 0 0.00 0 0.00

All Beach Activities (including swimming) 128,105 12.64 761 0.54 0 0.00

All Camping 49,564 4.89 63 0.04 0 0.00

Visiting Museums or Historic Areas 73,965 7.30 317 0.22 0 0.00

Sightseeing & Attractions (Paid & Unpaid) 170,807 16.85 824 0.58 0 0.00

Cultural Events (Fairs, Concerts, Plays) 11,184 1.10 254 0.18 0 0.00

Outdoor Sports and Games 14,742 1.45 0 0.00 0 0.00

Special Aggregates

Any Activities Involving Boats 248,839 24.55 7,003 4.93 0 0.00

All Activities Involving Swimming 182,753 18.03 1,141 0.80 0 0.00

Any Water-based Activities 316,449 31.22 7,256 5.11 0 0.00

Any Land-based Activities 338,056 33.35 2,218 1.56 0 0.00

Only Water-based Activities 106,754 10.53 1,224 0.86 0 0.00

Only Land-based Activities 148,693 14.67 1,331 0.94 0 0.00

Type of Fishing Boat

Any Charter Boat Fishing 12,200 1.20 127 0.09 0 0.00

Any Party Boat Fishing 7,625 0.75 127 0.09 0 0.00

Any Private Boat Fishing 29,230 2.88 317 0.22 0 0.00

Any Rental Boat Fishing 6,863 0.68 63 0.04 0 0.00

Type of Diving Boat

Any Charter Boat Diving-Snork & Scuba 65,069 6.42 127 0.09 0 0.00

Any Private Boat Diving-Snork & Scuba 17,538 1.73 317 0.22 0 0.00

Any Rental Boat Diving-Snork & Scuba 6,354 0.63 0 0.00 0 0.00

Type of Boat Use

Any Use of Charter/Party Boats 157,081 15.50 1,287 0.91 0 0.00

Any Use of Private Boats 76,507 7.55 570 0.40 0 0.00

Any Use of Rental Boats 27,197 2.68 63 0.04 0 0.00

1

Number of participants added across modes of access may not equal the totals found in Table A.2.7 due to rounding.

2

The participation rate for a particular mode of access is equal to the total number of visitors by that mode of access

 that did the activity, divided by the total number of visitors that came by that mode of access.
111

Table A.3.10 Activity Participation in 41 Aggregate Activities by Mode of Access for the Middle Keys: December 1995 - May 19961,2

Auto Air Cruise Ship

Number Number Number

of Participation of Participation of Participation

Activity Participants Rate Participants Rate Participants Rate

Diving

Snorkeling from a Boat 23,893 2.36 1,648 1.16 0 0.00

Snorkeling from Shore 22,113 2.18 1,594 1.12 0 0.00

All Snorkeling 41,431 4.09 2,672 1.88 0 0.00

Scuba Diving from a Boat 8,896 0.88 570 0.40 0 0.00

Scuba Diving from Shore 2,288 0.23 127 0.09 0 0.00

All Scuba Diving 9,150 0.90 570 0.40 0 0.00

All Snorkeling and Scuba Diving 45,498 4.49 2,925 2.06 0 0.00

Fishing

Offshore Fishing 50,581 4.99 4,500 3.17 0 0.00

Flats/Backcountry Fishing 17,284 1.71 1,901 1.34 0 0.00

Other Fishing from a Boat 9,659 0.95 1,468 1.03 0 0.00

All Boat Fishing 64,052 6.32 6,094 4.29 0 0.00

Fishing from Shore 27,705 2.73 1,785 1.26 0 0.00

All Types of Fishing 86,420 8.53 6,158 4.34 0 0.00

Viewing Wildlife/Nature Study

Viewing Wildlife/Nature Study-Boat 31,772 3.13 3,496 2.46 0 0.00

Viewing Wildlife/Nature Study-Land 71,424 7.05 5,559 3.92 0 0.00

All Viewing Wildlife-Nature Study 95,316 9.40 7,397 5.21 0 0.00

Boating

Personal Watercraft Use 35,839 3.54 3,574 2.52 0 0.00

All Sailing 9,150 0.90 824 0.58 0 0.00

Other Boating Activities 12,455 1.23 951 0.67 0 0.00

118,700 11.71 8,411 5.93 0 0.00

All Beach Activities (including swimming)

All Camping 40,414 3.99 127 0.09 0 0.00

Visiting Museums or Historic Areas 48,802 4.81 3,754 2.64 0 0.00

Sightseeing & Attractions (Paid & Unpaid) 122,259 12.06 6,763 4.76 0 0.00

Cultural Events (Fairs, Concerts, Plays) 26,434 2.61 1,594 1.12 0 0.00

Outdoor Sports and Games 21,605 2.13 1,458 1.03 0 0.00

Special Aggregates

Any Activities Involving Boats 133,697 13.19 10,375 7.31 0 0.00

All Activities Involving Swimming 120,988 11.94 9,859 6.95 0 0.00

Any Water-based Activities 202,324 19.96 14,457 10.18 0 0.00

Any Land-based Activities 266,123 26.25 13,428 9.46 0 0.00

Only Water-based Activities 55,665 5.49 2,292 1.61 0 0.00

Only Land-based Activities 131,409 12.96 3,252 2.29 0 0.00

Type of Fishing Boat

Any Charter Boat Fishing 19,572 1.93 2,218 1.56 0 0.00

Any Party Boat Fishing 8,642 0.85 1,394 0.98 0 0.00

Any Private Boat Fishing 33,297 3.28 3,623 2.55 0 0.00

Any Rental Boat Fishing 7,371 0.73 634 0.45 0 0.00

Type of Diving Boat

Any Charter Boat Diving-Snork & Scuba 16,267 1.60 887 0.63 0 0.00

Any Private Boat Diving-Snork & Scuba 12,455 1.23 1,077 0.76 0 0.00

Any Rental Boat Diving-Snork & Scuba 4,321 0.43 570 0.40 0 0.00

Type of Boat Use

Any Use of Charter/Party Boats 57,190 5.64 4,383 3.09 0 0.00

Any Use of Private Boats 61,511 6.07 6,411 4.52 0 0.00

Any Use of Rental Boats 25,418 2.51 1,711 1.21 0 0.00

1

Number of participants added across modes of access may not equal the totals found in Table A.2.7 due to rounding.

2

The participation rate for a particular mode of access is equal to the total number of visitors by that mode of access

 that did the activity, divided by the total number of visitors that came by that mode of access.
112112112112p

112

Table A.3.11 Activity Participation in 41 Aggregate Activities by Mode of Access for the Lower Keys: December 1995 - May 1996 1,2

Auto Air Cruise Ship

Number Number Number

of Participation of Participation of Participation

Activity Participants Rate Participants Rate Participants Rate

Diving

Snorkeling from a Boat 18,809 1.86 190 0.13 0 0.00

Snorkeling from Shore 10,930 1.08 63 0.04 0 0.00

All Snorkeling 24,909 2.46 190 0.13 0 0.00

Scuba Diving from a Boat 5,084 0.50 63 0.04 0 0.00

Scuba Diving from Shore 0 0.00 0 0.00 0 0.00

All Scuba Diving 5,084 0.50 63 0.04 0 0.00

All Snorkeling and Scuba Diving 28,214 2.78 254 0.18 0 0.00

Fishing

Offshore Fishing 13,980 1.38 507 0.36 0 0.00

Flats/Backcountry Fishing 7,625 0.75 254 0.18 0 0.00

Other Fishing from a Boat 3,813 0.38 63 0.04 0 0.00

All Boat Fishing 21,097 2.08 570 0.40 0 0.00

Fishing from Shore 13,726 1.35 127 0.09 0 0.00

All Types of Fishing 29,230 2.88 634 0.45 0 0.00

Viewing Wildlife/Nature Study

Viewing Wildlife/Nature Study-Boat 31,772 3.13 3,545 2.50 0 0.00

Viewing Wildlife/Nature Study-Land 45,243 4.46 2,365 1.67 0 0.00

All Viewing Wildlife-Nature Study 73,711 7.27 5,720 4.03 0 0.00

Boating

Personal Watercraft Use 24,147 2.38 2,687 1.89 0 0.00

All Sailing 1,779 0.18 0 0.00 0 0.00

Other Boating Activities 2,542 0.25 0 0.00 0 0.00

All Beach Activities (including swimming) 50,835 5.02 1,858 1.31 0 0.00

All Camping 40,922 4.04 580 0.41 0 0.00

Visiting Museums or Historic Areas 25,672 2.53 317 0.22 0 0.00

Sightseeing & Attractions (Paid & Unpaid) 73,965 7.30 3,116 2.19 0 0.00

Cultural Events (Fairs, Concerts, Plays) 6,863 0.68 317 0.22 0 0.00

Outdoor Sports and Games 4,829 0.48 127 0.09 0 0.00

Special Aggregates

Any Activities Involving Boats 81,336 8.02 6,866 4.84 0 0.00

All Activities Involving Swimming 53,123 5.24 1,985 1.40 0 0.00

Any Water-based Activities 106,500 10.51 7,700 5.42 0 0.00

Any Land-based Activities 147,422 14.54 5,607 3.95 0 0.00

Only Water-based Activities 16,267 1.60 1,024 0.72 0 0.00

Only Land-based Activities 89,724 8.85 4,076 2.87 0 0.00

Type of Fishing Boat

Any Charter Boat Fishing 5,846 0.58 317 0.22 0 0.00

Any Party Boat Fishing 2,033 0.20 63 0.04 0 0.00

Any Private Boat Fishing 11,438 1.13 190 0.13 0 0.00

Any Rental Boat Fishing 4,067 0.40 127 0.09 0 0.00

Type of Diving Boat

Any Charter Boat Diving-Snork & Scuba 13,471 1.33 0 0.00 0 0.00

Any Private Boat Diving-Snork & Scuba 6,609 0.65 254 0.18 0 0.00

Any Rental Boat Diving-Snork & Scuba 4,067 0.40 0 0.00 0 0.00

Type of Boat Use

Any Use of Charter/Party Boats 23,130 2.28 380 0.27 0 0.00

Any Use of Private Boats 25,418 2.51 1,087 0.77 0 0.00

Any Use of Rental Boats 7,879 0.78 254 0.18 0 0.00

1

Number of participants added across modes of access may not equal the totals found in Table A.2.8 due to rounding.

2

The participation rate for a particular mode of access is equal to the total number of visitors by that mode of access

 that did the activity, divided by the total number of visitors that came by that mode of access.
113

Table A.3.12 Activity Participation in 41 Aggregate Activities by Mode of Access for Key West: December 1995 - May 1996 1,2

Auto Air Cruise Ship

Number Number Number

of Participation of Participation of Participation

Activity Participants Rate Participants Rate Participants Rate

Diving

Snorkeling from a Boat 32,026 3.16 30,369 21.39 0 0.00

Snorkeling from Shore 22,876 2.26 16,284 11.47 1,531 0.72

All Snorkeling 49,564 4.89 37,348 26.31 1,531 0.72

Scuba Diving from a Boat 5,084 0.50 3,682 2.59 0 0.00

Scuba Diving from Shore 2,796 0.28 1,809 1.27 0 0.00

All Scuba Diving 6,863 0.68 5,492 3.87 0 0.00

All Snorkeling and Scuba Diving 50,581 4.99 38,187 26.90 1,531 0.72

Fishing

Offshore Fishing 19,572 1.93 15,055 10.61 0 0.00

Flats/Backcountry Fishing 8,896 0.88 2,585 1.82 0 0.00

Other Fishing from a Boat 2,542 0.25 3,102 2.19 0 0.00

All Boat Fishing 25,672 2.53 17,640 12.43 0 0.00

Fishing from Shore 13,217 1.30 8,530 6.01 0 0.00

All Types of Fishing 34,314 3.39 22,810 16.07 0 0.00

Viewing Wildlife/Nature Study

Viewing Wildlife/Nature Study-Boat 52,106 5.14 15,055 10.61 2,297 1.08

Viewing Wildlife/Nature Study-Land 77,778 7.67 20,352 14.34 766 0.36

All Viewing Wildlife-Nature Study 117,429 11.58 30,238 21.30 3,063 1.44

Boating

Personal Watercraft Use 29,993 2.96 9,798 6.90 3,446 1.62

All Sailing 19,063 1.88 24,814 17.48 1,531 0.72

Other Boating Activities 9,913 0.98 6,721 4.73 1,531 0.72

All Beach Activities (including swimming) 132,680 13.09 65,133 45.88 0 0.00

All Camping 43,210 4.26 517 0.36 0 0.00

Visiting Museums or Historic Areas 230,792 22.77 87,108 61.37 106,822 50.18

Sightseeing & Attractions (Paid & Unpaid) 432,863 42.70 90,156 63.51 193,351 90.83

Cultural Events (Fairs, Concerts, Plays) 39,906 3.94 34,759 24.49 766 0.36

Outdoor Sports and Games 14,996 1.48 14,538 10.24 0 0.00

Special Aggregates

Any Activities Involving Boats 142,847 14.09 70,019 49.33 8,806 4.14

All Activities Involving Swimming 143,355 14.14 81,159 57.17 2,680 1.26

Any Water-based Activities 222,404 21.94 102,910 72.50 11,486 5.40

Any Land-based Activities 518,265 51.13 125,197 88.20 208,666 98.02

Only Water-based Activities 22,368 2.21 3,619 2.55 1,531 0.72

Only Land-based Activities 336,530 33.20 27,110 19.10 199,477 93.71

Type of Fishing Boat

Any Charter Boat Fishing 12,709 1.25 6,009 4.23 0 0.00

Any Party Boat Fishing 2,796 0.28 5,170 3.64 0 0.00

Any Private Boat Fishing 9,405 0.93 6,462 4.55 0 0.00

Any Rental Boat Fishing 3,304 0.33 2,068 1.46 0 0.00

Type of Diving Boat

Any Charter Boat Diving-Snork & Scuba 27,705 2.73 28,497 20.08 0 0.00

Any Private Boat Diving-Snork & Scuba 6,100 0.60 3,877 2.73 0 0.00

Any Rental Boat Diving-Snork & Scuba 4,575 0.45 385 0.27 0 0.00

Type of Boat Use

Any Use of Charter/Party Boats 92,520 9.13 51,048 35.96 3,829 1.80

Any Use of Private Boats 29,230 2.88 20,225 14.25 0 0.00

Any Use of Rental Boats 15,505 1.53 10,466 7.37 4,977 2.34

1

Number of participants added across modes of access may not equal the totals found in Table A.2.8 due to rounding.

2

The participation rate for a particular mode of access is equal to the total number of visitors by that mode of access

 that did the activity, divided by the total number of visitors that came by that mode of access.
114114114114p

114

Table A.3.13 Country of Primary Residence by Season: Auto Visitors

June - November 1995 Dec. '95 - May '96 Weighted Annual Average

All Auto All Auto All Auto

Auto Foreign Auto Foreign Auto Foreign

Visitors Visitors Visitors Visitors Visitors Visitors

Only Only Only

Country (Percent) (Percent) (Percent) (Percent) (Percent) (Percent)

Argentina 0.22 1.02 0.12 0.67 0.17 0.85

Australia 0.00 0.00 0.12 0.67 0.06 0.31

Austria 0.65 3.05 0.12 0.67 0.38 1.94

Bahamas 0.00 0.00 0.06 0.34 0.03 0.16

Belgium 1.30 6.09 0.49 2.68 0.89 4.50

Brazil 0.11 0.51 0.18 1.01 0.15 0.74

Canada 1.19 5.58 5.30 29.19 3.27 16.60

Chile 0.00 0.00 0.06 0.34 0.03 0.16

Denmark 0.22 1.02 0.37 2.01 0.29 1.48

Dominican Rep. 0.00 0.00 0.06 0.34 0.03 0.16

England 4.12 19.29 2.80 15.44 3.45 17.49

Finland 0.00 0.00 0.06 0.34 0.03 0.16

France 1.95 9.14 0.49 2.68 1.21 6.13

Germany 4.45 20.81 5.11 28.19 4.78 24.25

Guatemala 0.00 0.00 0.06 0.34 0.03 0.16

Guyana 0.11 0.51 0.00 0.00 0.05 0.27

Holland 2.06 9.64 0.42 2.35 1.23 6.24

Ireland 0.11 0.51 0.06 0.34 0.08 0.43

Israel 0.00 0.00 0.06 0.34 0.03 0.16

Italy 0.87 4.06 0.18 1.01 0.52 2.64

Japan 0.22 1.02 0.00 0.00 0.11 0.54

Luxemburg 0.43 2.03 0.00 0.00 0.21 1.08

New Zealand 0.00 0.00 0.06 0.34 0.03 0.16

Norway 0.33 1.52 0.24 1.34 0.28 1.44

Other Europe 0.43 2.03 0.06 0.34 0.24 1.24

Peru 0.00 0.00 0.06 0.34 0.03 0.16

Puerto Rico 0.11 0.51 0.00 0.00 0.05 0.27

Scotland 0.33 1.52 0.30 1.68 0.31 1.60

South Africa 0.33 1.52 0.12 0.67 0.22 1.21

Sweden 0.22 1.02 0.37 2.01 0.29 1.48

Switzerland 1.08 5.08 0.73 4.03 0.90 4.59

United Arab Em. 0.11 0.51 0.00 0.00 0.05 0.27

Other UK 0.11 0.51 0.00 0.00 0.05 0.27

USA 78.63 N/A 81.86 N/A 80.27 N/A

Wales 0.22 1.02 0.06 0.34 0.14 0.70

Unspecified 0.11 0.51 0.00 0.00 0.05 0.27
115

Table A.3.14 Country of Primary Residence by Season: Air Visitors

June - November 1995 Dec. '95 - May '96 Weighted Annual Average

All Air All Air All Air

A i r Foreign A i r Foreign A i r Foreign

Visitors Visitors Visitors Visitors Visitors Visitors

Only Only Only

Country (Percent) (Percent) (Percent) (Percent) (Percent) (Percent)

Canada 1.06 28.57 1.22 22.85 1.16 24.46

England 0.53 14.29 1.14 21.38 0.92 19.38

France 0.00 0.00 0.54 10.07 0.34 7.24

Germany 1.06 28.57 0.00 0.00 0.38 8.03

Israel 0.00 0.00 0.08 1.47 0.05 1.06

Japan 0.00 0.00 0.38 7.13 0.24 5.12

New Zealand 0.00 0.00 0.38 7.13 0.24 5.12

Norway 0.53 14.29 0.00 0.00 0.19 4.02

Puerto Rico 0.00 0.00 0.38 7.13 0.24 5.12

Scotland 0.00 0.00 0.76 14.25 0.49 10.24

Spain 0.53 14.29 0.00 0.00 0.19 4.02

USA 96.28 N / A 94.65 N / A 95.24 N / A

Wales 0.00 0.00 0.38 7.13 0.24 5.12

Zambia 0.00 0.00 0.08 1.47 0.05 1.06

Table A.3.15 Country of Primary Residence by Season: Cruise Ship Visitors

June - November 1995 Dec. '95 - May '96 Weighted Annual Average

All Cruise Ship All Cruise Ship All Cruise Ship

Cruise Foreign Cruise Foreign Cruise Foreign

Ship Visitors Ship Visitors Ship Visitors

Visitors Only Visitors Only Visitors Only

Country (Percent) (Percent) (Percent) (Percent) (Percent) (Percent)

Australia 0.00 0.00 0.45 5.88 0.30 4.10

Brazil 0.00 0.00 0.45 5.88 0.30 4.10

Canada 0.47 7.14 4.55 58.82 3.16 43.20

Channel Islands 0.00 0.00 0.45 5.88 0.30 4.10

England 1.87 28.57 0.91 11.76 1.23 16.85

France 0.47 7.14 0.00 0.00 0.16 2.16

Holland 0.47 7.14 0.00 0.00 0.16 2.16

Ireland 0.93 14.29 0.00 0.00 0.32 4.32

Mexico 0.00 0.00 0.45 5.88 0.30 4.10

Norway 0.00 0.00 0.45 5.88 0.30 4.10

Puerto Rico 0.47 7.14 0.00 0.00 0.16 2.16

Russia 0.47 7.14 0.00 0.00 0.16 2.16

Spain 0.47 7.14 0.00 0.00 0.16 2.16

Trinidad 0.47 7.14 0.00 0.00 0.16 2.16

USA 93.46 N / A 92.27 N / A 92.67 N / A

Virgin Islands 0.47 7.14 0.00 0.00 0.16 2.16
116116116116p

116

Table A.3.16 Census Regions and Divisions of Primary Residence by Season: Auto Visitors

Census Region / 

Division

June - Nov. ‘95 Dec. ‘95 -May ‘96 Weighted Annual Average

EAST

New England

Mid-Atlantic

SOUTH

West South Central

East South Central

South Atlantic

WEST

Pacific

Mountian

MIDWEST

East North Central

West North Central

FOREIGN

1. Definitions of Census Divisions:

New England 	 	= 	ME, NH, VT, MA, RI, CT

Mid Atlantic 	 	= 	NY, NJ, PA

West South Central 	= 	AR, LA, OK, TX

East South Central 	= 	KY, TN, MS, AL

South Atlantic 	 	= 	WV, VA, DC, MD, DE, NC, SC, GA, FL

Pacific 	 	 	= 	CA, OR, WA, AK, HI

Mountain 	 	= 	ID, MT, WY, UT, CO, NM, AZ, NV

East North Central 	= 	MI, MN, IL, IN, OH

West North Central 	= 	WI, IA, MO, ND, SD, KS, NE

All 

Visitors

(Percent)

Domestic 

Visitors 

Only

(Percent) 1

All 

Visitors

(Percent)

Domestic 

Visitors 

Only

(Percent)

All 

Visitors

(Percent)

Domestic 

Visitors 

Only

(Percent)

6.07

0.76

5.31

63.23

1.41

2.17

59.65

2.71

1.95

0.76

6.62

5.21

1.41

21.37

7.73

0.97

6.76

80.41

1.79

2.76

75.86

3.45

2.48

0.97

8.41

6.62

1.79

N/A

22.82

7.55

15.28

32.99

2.01

2.07

28.91

3.83

2.31

1.52

22.22

17.47

4.75

18.14

27.88

9.22

18.66

40.30

2.45

2.53

35.32

4.68

2.82

1.86

27.14

21.34

5.80

N/A

14.57

4.20

10.37

47.88

1.71

2.12

44.05

3.29

2.14

1.15

14.53

11.43

3.10

19.73

18.16

5.24

12.92

59.65

2.13

2.64

54.88

4.09

2.66

1.43

18.10

14.24

3.86

N/A
117

Table A.3.17 Census Regions and Divisions of Primary Residence by Season: Air Visitors

Census Region / 

Division

June - Nov. ‘95 Dec. ‘95 -May ‘96 Weighted Annual Average

EAST

New England

Mid-Atlantic

SOUTH

West South Central

East South Central

South Atlantic

WEST

Pacific

Mountian

MIDWEST

East North Central

West North Central

FOREIGN

1. Definitions of Census Divisions:

New England 	 	= 	ME, NH, VT, MA, RI, CT

Mid Atlantic 	 	= 	NY, NJ, PA

West South Central 	= 	AR, LA, OK, TX

East South Central 	= 	KY, TN, MS, AL

South Atlantic 	 	= 	WV, VA, DC, MD, DE, NC, SC, GA, FL

Pacific 	 	 	= 	CA, OR, WA, AK, HI

Mountain 	 	= 	ID, MT, WY, UT, CO, NM, AZ, NV

East North Central 	= 	MI, MN, IL, IN, OH

West North Central 	= 	WI, IA, MO, ND, SD, KS, NE

All 

Visitors

(Percent)

Domestic 

Visitors 

Only

(Percent) 1

All 

Visitors

(Percent)

Domestic 

Visitors 

Only

(Percent)

All 

Visitors

(Percent)

Domestic 

Visitors 

Only

(Percent)

24.84

4.44

20.40

52.46

7.81

1.95

42.70

2.65

2.12

0.53

16.33

13.31

3.02

3.72

25.80

4.61

21.19

54.48

8.11

2.03

44.34

2.76

2.21

0.55

16.96

13.83

3.13

N/A

36.65

11.63

25.03

31.33

2.44

2.68

26.21

3.38

2.84

0.54

23.29

20.14

3.15

5.35

38.72

12.28

26.44

33.10

2.58

2.83

27.69

3.57

3.00

0.57

24.61

21.28

3.33

N/A

32.40

9.04

23.36

38.94

4.38

2.42

32.14

3.12

2.58

0.54

20.78

17.68

3.10

4.76

34.02

9.49

24.53

40.89

4.60

2.54

33.75

3.27

2.71

0.56

21.82

18.56

3.26

N/A
118118118118p

118

Table A.3.18 Census Regions and Divisions of Primary Residence by Season: Cruise Ship Visitors

Census Region / 

Division

June - Nov. ‘95 Dec. ‘95 -May ‘96 Weighted Annual Average

EAST

New England

Mid-Atlantic

SOUTH

West South Central

East South Central

South Atlantic

WEST

Pacific

Mountian

MIDWEST

East North Central

West North Central

FOREIGN

1. Definitions of Census Divisions:

	New England 	 	= 	ME, NH, VT, MA, RI, CT

	Mid Atlantic 	 	= 	NY, NJ, PA

	West South Central 	= 	AR, LA, OK, TX

	East South Central 	= 	KY, TN, MS, AL

	South Atlantic 	 	= 	WV, VA, DC, MD, DE, NC, SC, GA, FL

	Pacific 	 	 	= 	CA, OR, WA, AK, HI

	Mountain 	 	= 	ID, MT, WY, UT, CO, NM, AZ, NV

	East North Central 	= 	MI, MN, IL, IN, OH

	West North Central 	= 	WI, IA, MO, ND, SD, KS, NE

All 

Visitors

(Percent)

Domestic 

Visitors 

Only

(Percent) 1

All 

Visitors

(Percent)

Domestic 

Visitors 

Only

(Percent)

All 

Visitors

(Percent)

Domestic 

Visitors 

Only

(Percent)

20.56

1.40

19.16

45.33

7.48

7.94

29.91

10.75

8.88

1.87

16.82

13.55

3.27

6.54

22.00

1.50

20.50

48.50

8.00

8.50

32.00

11.50

9.50

2.00

18.00

14.50

3.50

N/A

15.91

5.00

10.91

34.55

10.00

5.45

19.10

16.36

12.73

3.63

25.45

16.82

8.63

7.73

17.24

5.42

11.82

37.44

10.84

5.91

20.69

17.73

13.79

3.94

27.59

18.23

9.36

N/A

17.48

3.78

13.70

38.20

9.15

6.30

22.75

14.46

11.42

3.04

22.53

15.71

6.82

7.33

18.87

4.08

14.79

41.22

9.87

6.80

24.55

15.61

12.33

3.28

24.31

16.95

7.36

N/A
119

Table A.3.19 State of Primary Residence by Season: Auto Visitors

June - November 1995 Dec. '95 - May '96 Weighted Annual Average

All Auto All Auto All Auto

Auto Domestic Auto Domestic Auto Domestic

Visitors Visitors Visitors Visitors Visitors Visitors

Only Only Only

State (Percent) (Percent) (Percent) (Percent) (Percent) (Percent)

Alaska 0.00 0.00 0.24 0.30 0.12 0.15

Alabama 0.54 0.69 0.61 0.74 0.58 0.72

Arkansas 0.11 0.14 0.30 0.37 0.21 0.26

Arizona 0.00 0.00 0.30 0.37 0.15 0.19

California 1.41 1.79 1.40 1.71 1.40 1.75

Colorado 0.54 0.69 0.79 0.97 0.67 0.83

Connecticut 0.11 0.14 1.77 2.16 0.95 1.18

District of Columbia 0.00 0.00 0.18 0.22 0.09 0.12

Delaware 0.33 0.41 0.24 0.30 0.28 0.35

Florida 52.06 66.21 19.60 23.94 35.59 44.33

Georgia 1.95 2.48 0.97 1.19 1.46 1.81

Hawaii 0.00 0.00 0.06 0.07 0.03 0.04

Iowa 0.22 0.28 0.55 0.67 0.38 0.48

Idaho 0.00 0.00 0.18 0.22 0.09 0.12

Illinois 1.08 1.38 3.47 4.24 2.29 2.86

Indiana 1.52 1.93 2.19 2.68 1.86 2.32

Kansas 0.11 0.14 0.12 0.15 0.12 0.14

Kentucky 0.87 1.10 0.55 0.67 0.71 0.88

Louisiana 0.33 0.41 0.12 0.15 0.22 0.28

Massachusetts 0.43 0.55 3.23 3.94 1.85 2.31

Maryland 0.98 1.24 2.43 2.97 1.72 2.14

Maine 0.00 0.00 0.85 1.04 0.43 0.54

Michigan 0.43 0.55 5.36 6.54 2.93 3.65

Minnesota 0.11 0.14 2.37 2.90 1.26 1.57

Missouri 0.87 1.10 1.10 1.34 0.98 1.22

Mississippi 0.11 0.14 0.12 0.15 0.12 0.14

Montana 0.11 0.14 0.06 0.07 0.08 0.11

North Carolina 1.41 1.79 1.83 2.23 1.62 2.02

North Dakota 0.00 0.00 0.06 0.07 0.03 0.04

Nebraska 0.11 0.14 0.24 0.30 0.18 0.22

New Hampshire 0.11 0.14 0.49 0.59 0.30 0.37

New Jersey 1.52 1.93 3.77 4.61 2.66 3.32

Nevada 0.00 0.00 0.06 0.07 0.03 0.04

New York 2.28 2.90 6.51 7.96 4.43 5.51

Ohio 1.74 2.21 4.69 5.72 3.23 4.03

Oklahoma 0.11 0.14 0.24 0.30 0.18 0.22

Oregon 0.00 0.00 0.12 0.15 0.06 0.08

Pennsylvania 1.52 1.93 4.99 6.10 3.28 4.09

Rhode Island 0.11 0.14 0.79 0.97 0.45 0.57

South Carolina 0.65 0.83 0.97 1.19 0.81 1.01

South Dakota 0.00 0.00 0.30 0.37 0.15 0.19

Tennessee 0.65 0.83 0.79 0.97 0.72 0.90

Texas 0.87 1.10 1.34 1.64 1.11 1.38

Utah 0.11 0.14 0.12 0.15 0.12 0.14

Virginia 2.06 2.62 2.37 2.90 2.22 2.77

Vermont 0.00 0.00 0.43 0.52 0.22 0.27

Washington 0.54 0.69 0.49 0.59 0.51 0.64

Wisconsin 0.43 0.55 1.77 2.16 1.11 1.38

West Virginia 0.22 0.28 0.30 0.37 0.26 0.33

Foreign 21.37 N/A 18.14 N/A 19.73 N/A
120120120120p

120

Table A.3.20 State of Primary Residence by Season: Air Visitors

June - November 1995 Dec. '95 - May '96 Weighted Annual Average

All Air All Air All Air

A i r Domestic A i r Domestic A i r Domestic

Visitors Visitors Visitors Visitors Visitors Visitors

Only Only Only

State (Percent) (Percent) (Percent) (Percent) (Percent) (Percent)

Alabama 0.00 0.00 1.14 1.21 0.73 0.77

Arkansas 1.42 1.48 0.00 0.00 0.51 0.54

California 2.12 2.20 1.92 2.03 1.99 2.09

Colorado 0.53 0.55 0.54 0.57 0.54 0.56

Connecticut 2.12 2.20 2.60 2.75 2.43 2.55

District of Columbia 1.06 1.10 2.36 2.50 1.90 1.99

Delaware 0.53 0.55 1.14 1.21 0.92 0.97

Florida 17.90 18.59 2.90 3.07 8.30 8.72

Georgia 3.91 4.06 1.98 2.10 2.68 2.81

Iowa 0.00 0.00 0.38 0.40 0.24 0.26

Illinois 6.39 6.64 6.12 6.47 6.22 6.53

Indiana 1.42 1.48 2.68 2.83 2.23 2.34

Kansas 0.53 0.55 0.46 0.49 0.49 0.51

Kentucky 0.53 0.55 1.00 1.05 0.83 0.87

Louisiana 0.53 0.55 0.00 0.00 0.19 0.20

Massachusetts 1.78 1.85 6.88 7.27 5.05 5.30

Maryland 4.08 4.23 6.35 6.70 5.53 5.80

Maine 0.00 0.00 0.54 0.57 0.34 0.36

Michigan 1.59 1.65 4.98 5.26 3.76 3.95

Minnesota 0.00 0.00 1.00 1.05 0.64 0.67

Missouri 1.95 2.03 0.78 0.82 1.20 1.26

Mississippi 0.89 0.93 0.00 0.00 0.32 0.34

North Carolina 7.43 7.72 3.74 3.96 5.07 5.33

North Dakota 0.00 0.00 0.08 0.08 0.05 0.05

Nebraska 0.00 0.00 0.46 0.49 0.29 0.31

New Hampshire 0.00 0.00 1.22 1.29 0.78 0.82

New Jersey 5.14 5.34 5.14 5.43 5.14 5.39

New York 7.26 7.54 10.09 10.66 9.07 9.52

Ohio 3.38 3.51 4.52 4.77 4.11 4.31

Oklahoma 0.36 0.37 0.38 0.40 0.37 0.39

Oregon 0.00 0.00 0.46 0.49 0.29 0.31

Pennsylvania 8.00 8.31 9.80 10.35 9.15 9.61

Rhode Island 0.53 0.55 0.38 0.40 0.43 0.46

South Carolina 0.53 0.55 1.30 1.37 1.02 1.07

South Dakota 0.53 0.55 0.00 0.00 0.19 0.20

Tennessee 0.53 0.55 0.54 0.57 0.54 0.56

Texas 5.50 5.71 2.06 2.18 3.30 3.47

Virginia 6.20 6.44 5.66 5.98 5.86 6.15

Washington 0.00 0.00 0.46 0.49 0.29 0.31

Wisconsin 0.53 0.55 1.84 1.94 1.37 1.44

West Virginia 1.06 1.10 0.76 0.80 0.87 0.91

Foreign 3.72 N/A 5.35 N/A 4.76 N/A
121

Table A.3.21 State of Primary Residence by Season: Cruise Ship Visitors

June - November 1995 Dec. '95 - May '96 Weighted Annual Average

All Cruise Ship All Cruise Ship All Cruise Ship

Cruise Domestic Cruise Domestic Cruise Domestic

Ship Visitors Ship Visitors Ship Visitors

Visitors Only Visitors Only Visitors Only

State (Percent) (Percent) (Percent) (Percent) (Percent) (Percent)

Alaska 0.00 0.00 0.45 0.49 0.30 0.32

Alabama 3.27 3.50 0.91 0.99 1.71 1.84

Arkansas 1.40 1.50 0.00 0.00 0.47 0.51

Arizona 0.00 0.00 0.91 0.99 0.60 0.65

California 6.54 7.00 7.27 7.88 7.03 7.58

Colorado 0.93 1.00 1.36 1.48 1.22 1.31

Connecticut 0.47 0.50 2.27 2.46 1.66 1.79

District of Columbia 0.47 0.50 0.00 0.00 0.16 0.17

Delaware 1.40 1.50 0.45 0.49 0.78 0.84

Florida 10.75 11.50 10.00 10.84 10.25 11.06

Georgia 5.61 6.00 0.91 0.99 2.50 2.70

Hawaii 0.93 1.00 0.00 0.00 0.32 0.34

Iowa 0.47 0.50 3.64 3.94 2.56 2.77

Idaho 0.47 0.50 0.00 0.00 0.16 0.17

Illinois 4.21 4.50 4.09 4.43 4.13 4.46

Indiana 2.34 2.50 3.18 3.45 2.90 3.12

Kansas 0.00 0.00 1.36 1.48 0.90 0.97

Kentucky 0.47 0.50 1.82 1.97 1.36 1.47

Louisiana 0.47 0.50 0.00 0.00 0.16 0.17

Massachusetts 0.93 1.00 1.82 1.97 1.52 1.64

Maryland 2.80 3.00 2.73 2.96 2.75 2.97

Michigan 1.87 2.00 4.55 4.93 3.64 3.93

Minnesota 0.47 0.50 1.82 1.97 1.36 1.47

Missouri 2.34 2.50 0.00 0.00 0.79 0.85

Mississippi 0.47 0.50 0.45 0.49 0.46 0.50

North Caolina 2.80 3.00 2.73 2.96 2.75 2.97

Nebraska 0.00 0.00 1.82 1.97 1.20 1.30

New Hampshire 0.00 0.00 0.45 0.49 0.30 0.32

New Jersey 6.54 7.00 1.82 1.97 3.42 3.69

New Mexico 0.00 0.00 0.45 0.49 0.30 0.32

Nevada 0.47 0.50 0.45 0.49 0.46 0.50

New York 9.35 10.00 4.09 4.43 5.87 6.33

Ohio 3.27 3.50 2.27 2.46 2.61 2.82

Oklahoma 0.93 1.00 0.45 0.49 0.62 0.67

Oregon 0.93 1.00 0.91 0.99 0.92 0.99

Pennsylvania 3.27 3.50 5.00 5.42 4.41 4.76

South Carolina 2.80 3.00 0.45 0.49 1.25 1.35

Tennessee 3.74 4.00 2.27 2.46 2.77 2.99

Texas 4.67 5.00 9.55 10.34 7.90 8.52

Utah 0.00 0.00 0.45 0.49 0.30 0.32

Virginia 3.27 3.50 1.82 1.97 2.31 2.49

Vermont 0.00 0.00 0.45 0.49 0.30 0.32

Washingon 0.47 0.50 4.09 4.43 2.86 3.09

Wisconsin 1.87 2.00 2.73 2.96 2.44 2.63

Foreign 6.54 N/A 7.73 N/A 7.33 N/A
122122122122p

122

Table A.3.22 Annual Visits and Days in the Florida Keys by Mode of Access and Season

Variable

Auto

Annual Visits (# trips)

1

2

3 - 4

5 - 20

21+

Mean

Median

Mode

Minimum

Maximum

Annual Days

1

2 - 3

4 - 7

8 - 14

15+

Mean

Median

Mode

Minimum

Maximum

60.1

12.4

10.8

10.0

6.7

5.4

1.0

1.0

1.0

100.0

7.7

26.7

29.1

16.6

19.9

14.3

5.0

3.0

1.0

300.0

79.3

9.7

4.4

3.8

2.8

2.7

1.0

1.0

1.0

100.0

9.4

32.1

30.6

13.5

14.4

11.0

4.0

3.0

1.0

200.0

Jun. ‘95

 - 

Nov. ‘95

Dec. ‘95

 - 

May ‘96

78.8

8.5

9.1

3.6

0.0

1.6

1.0

1.0

1.0

20.0

1.6

8.8

44.3

31.0

14.3

10.4

7.0

8.0

1.0

187.0

89.1

8.4

1.8

0.7

0.0

1.2

1.0

1.0

1.0

11.0

1.9

10.4

49.1

28.0

10.6

9.1

7.0

6.0

1.0

210.0

Jun. ‘95

 - 

Nov. ‘95

Dec. ‘95

 - 

May ‘96

90.6

5.1

1.9

1.9

0.5

1.4

1.0

1.0

1.0

30.0

89.7

4.7

4.2

0.0

1.4

1.6

1.0

1.0

1.0

30.0

99.5

0.5

0.0

0.0

0.0

1.0

1.0

1.0

1.0

2.0

99.0

1.0

0.0

0.0

0.0

1.0

1.0

1.0

1.0

3.0

Jun. ‘95

 - 

Nov. ‘95

Dec. ‘95

 - 

May ‘96

Air Cruise Ship
123

Table A.3.23 Length of Stay in the Florida Keys by Mode of Access and Season

Variable

Auto

Length of Stay (# Days)

1

2 - 3

4 - 7

8 - 14

15+

Mean

Median

Mode

Minimum

Maximum

Number of Nights

0

1

2 - 3

4 - 7

8 - 14

15+

Mean

Median

Mode

Minimum

Maximum

16.5

38.2

33.5

10.2

1.6

4.2

3.0

3.0

1.0

77.0

8.0

16.2

38.9

27.7

7.3

1.9

3.7

3.0

2.0

0.0

77.0

13.8

37.6

31.7

10.1

6.8

6.8

3.0

3.0

1.0

171.0

6.8

14.1

36.6

27.8

8.3

6.4

6.4

3.0

2.0

0.0

171.0

Jun. ‘95

 - 

Nov. ‘95

Dec. ‘95

 - 

May ‘96

1.6

11.5

51.6

28.5

6.8

7.6

6.0

8.0

1.0

187.0

1.6

1.6

26.2

54.4

12.4

3.8

6.7

5.0

7.0

0.0

187.0

2.1

10.8

51.1

27.0

9.0

7.9

7.0

7.0

1.0

88.0

0.8

2.4

13.5

56.2

19.6

7.5

7.4

6.0

7.0

0.0

88.0

Jun. ‘95

 - 

Nov. ‘95

Dec. ‘95

 - 

May ‘96

100.0

0.0

0.0

0.0

0.0

1.0

1.0

1.0

1.0

1.0

100.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

100.0

0.0

0.0

0.0

0.0

1.0

1.0

1.0

1.0

1.0

100.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

Jun. ‘95

 - 

Nov. ‘95

Dec. ‘95

 - 

May ‘96

Air Cruise Ship
124124124124p

124

Table A.3.24 Number of Nights by Region, Season and Mode of Access

Mode of Access / 

Number of Nights

June - 

Nov. ‘95

Upper Keys Middle Keys Lower Keys Key West

Dec. ‘95 -

May ‘96

June - 

Nov. ‘95

Dec. ‘95 -

May ‘96

June - 

Nov. ‘95

Dec. ‘95 -

May ‘96

June - 

Nov. ‘95

Dec. ‘95 -

May ‘96

AUTO

0

1

2 - 3

4 - 7

8 - 14

15+

Mean

Median

Mode

Minimum

Maximum

AIR

0

1

2 - 3

4 - 7

8 - 14

15+

Mean

Median

Mode

Minimum

Maximum

65.7

11.3

12.4

8.0

2.2

0.4

1.2

0.0

0.0

0.0

67.0

99.2

0.0

0.4

0.4

0.0

0.0

0.4

0.0

0.0

0.0

7.0

67.1

9.9

12.0

7.2

2.2

1.6

1.7

0.0

0.0

0.0

170.0

99.2

0.1

0.0

0.3

0.2

0.2

0.1

0.0

0.0

0.0

56.0

68.3

6.9

11.9

9.8

2.7

0.4

1.2

0.0

0.0

0.0

31.0

89.9

0.0

1.1

6.5

2.2

2.3

0.7

0.0

0.0

0.0

22.0

72.6

5.9

10.0

7.6

2.1

1.8

1.7

0.0

0.0

0.0

144.0

89.0

0.2

1.6

4.7

2.7

1.8

1.1

0.0

0.0

0.0

88.0

91.3

1.0

4.2

2.6

0.7

0.2

0.4

0.0

0.0

0.0

52.0

97.7

0.0

1.1

0.9

0.3

0.0

0.1

0.0

0.0

0.0

14.0

87.5

2.1

4.1

1.4

1.6

3.3

1.1

0.0

0.0

0.0

133.0

98.8

0.0

0.3

0.5

0.2

0.2

0.1

0.0

0.0

0.0

27.0

69.4

10.2

15.0

4.7

0.6

0.1

0.8

0.0

0.0

0.0

26.0

13.1

3.0

27.3

46.5

7.4

2.7

5.5

4.0

3.0

0.0

187.0

64.2

7.7

17.5

7.2

1.8

1.6

1.7

0.0

0.0

0.0

116.0

13.9

2.5

13.2

50.5

15.3

4.6

5.7

3.0

0.0

0.0

54.0

1. All Cruise Ship Visitors stay zero nights.

1
125

Table A.3.25 Demographic Profiles of Auto, Air and Cruise Ship Visitors by Mode of Access: June - November 1995

Characteristics

Auto

SEX (respondent only)

Male

Female

RACE / ETHNICITY

White Not Hispanic

Black Not Hispanic

Hispanic

Asian / Pacific Islander

Other

HOUSEHOLD INCOME (000’s)

< 20

21 - 40

41 - 60

61 - 100

100+

No Answer

AGE (16 and older)

16 - 25

26 - 35

36 - 45

46 - 60

61+

No Answer

Mean

Median

Mode

Minimum

Maximum

79.35

20.65

89.07

1.20

8.85

0.77

0.11

5.86

20.72

19.09

26.46

11.06

16.81

7.16

22.13

32.54

27.33

9.00

1.84

42.40

42.00

44.00

16.00

79.00

48.86

51.14

94.10

3.22

1.61

1.07

0.00

5.86

14.01

24.95

23.06

14.54

17.58

11.17

25.33

33.31

24.50

5.69

0.00

39.94

40.00

41.00

17.00

83.00

46.95

53.05

77.46

17.84

2.82

0.47

1.41

4.21

9.81

26.17

28.50

12.15

19.16

8.41

21.03

32.24

31.78

6.07

0.47

41.65

42.00

39.00

16.00

73.00

Air Cruise Ship

%%%
126126126126p

126

Table A.3.25 Demographic Profiles of Auto, Air and Cruise Ship Visitors by Mode of Access: June - November ‘95 

 (Continued)

Characteristics

Auto

PARTY SIZE

1

2

3

4

5

6+

Mean

Median

Mode

Minimum

Maximum

NUMBER OF CHILDREN

0

1

2

3

4

5+

Mean

Median

Mode

Minimum

Maximum

9.11

46.20

14.53

19.31

6.18

4.67

2.85

2.00

2.00

1.00

12.00

67.90

13.23

13.67

3.58

1.08

0.54

0.59

0.00

0.00

0.00

6.00

22.55

52.97

10.66

8.32

1.95

3.55

2.27

2.00

2.00

1.00

10.00

90.21

6.58

1.42

1.42

0.00

0.36

0.17

0.00

0.00

0.00

8.00

4.21

52.80

12.15

12.62

2.34

15.88

3.98

2.00

2.00

1.00

89.00

85.51

7.48

6.07

0.00

0.47

0.47

0.24

0.00

0.00

0.00

5.00

Air Cruise Ship

%%%
127

Table A.3.26 Demographic Profiles of Auto, Air and Cruise Ship Visitors by Mode of Access: December 1995 - May 1996

Characteristics

Auto

SEX (respondent only)

Male

Female

RACE / ETHNICITY

White Not Hispanic

Black Not Hispanic

Hispanic

Asian / Pacific Islander

Other

HOUSEHOLD INCOME (000’s)

< 20

21 - 40

41 - 60

61 - 100

100+

No Answer

AGE (16 and older)

16 - 25

26 - 35

36 - 45

46 - 60

61+

No Answer

Mean

Median

Mode

Minimum

Maximum

77.24

22.76

95.86

0.30

2.86

0.37

0.61

5.54

19.72

19.60

22.22

14.85

18.07

4.44

14.18

19.72

33.96

22.50

2.19

49.65

50.00

49.00

16.00

85.00

50.18

49.82

97.94

0.92

0.38

0.76

0.00

1.16

7.82

21.69

25.16

18.68

25.50

10.55

24.66

25.76

27.42

10.54

1.08

42.24

43.00

42.00

16.00

88.00

59.09

40.91

95.91

3.64

0.45

0.00

0.00

1.36

5.45

30.45

25.45

7.27

30.00

3.18

10.91

15.91

30.00

38.64

1.36

54.01

55.00

67.00

19.00

84.00

Air Cruise Ship

%%%
128128128128p

128

Table A.3.26 Demographic Profiles of Auto, Air and Cruise Ship Visitors by Mode of Access: December 1995 - May 1996 

 (Continued)

Characteristics

Auto

PARTY SIZE

1

2

3

4

5

6+

Mean

Median

Mode

Minimum

Maximum

NUMBER OF CHILDREN

0

1

2

3

4

5+

Mean

Median

Mode

Minimum

Maximum

8.70

65.06

9.31

11.87

3.04

2.02

2.43

2.00

2.00

1.00

14.00

90.08

3.83

4.26

1.46

0.37

0.00

0.18

0.00

0.00

0.00

4.00

29.39

56.30

5.20

6.88

0.54

1.69

2.05

2.00

2.00

1.00

20.00

97.69

1.84

0.39

0.00

0.08

0.00

0.03

0.00

0.00

0.00

4.00

6.36

76.36

6.82

6.36

0.91

3.19

2.53

2.00

2.00

1.00

32.00

98.18

0.91

0.91

0.00

0.00

0.00

0.03

0.00

0.00

0.00

2.00

Air Cruise Ship

%%%
129

Table A.3.27 Demographic Profiles of Auto, Air and Cruise Ship Visitors by Mode of Access: June 1995 - May 1996

Characteristics

Auto

SEX (respondent only)

Male

Female

RACE / ETHNICITY

White Not Hispanic

Black Not Hispanic

Hispanic

Asian / Pacific Islander

Other

HOUSEHOLD INCOME (000’s)

< 20

21 - 40

41 - 60

61 - 100

100+

No Answer

AGE (16 and older)

16 - 25

26 - 35

36 - 45

46 - 60

61+

No Answer

Mean

Median

Mode

Minimum

Maximum

78.28

21.72

92.53

0.75

5.80

0.56

0.36

5.70

20.21

19.35

24.31

12.99

17.44

5.78

18.09

26.03

30.70

17.38

2.42

46.07

46.00

44.00

16.00

85.00

49.71

50.29

96.56

1.74

0.82

0.87

0.01

2.85

10.05

22.86

24.40

17.19

22.65

10.77

24.90

28.48

26.37

8.79

0.69

41.40

42.00

42.00

16.00

88.00

54.99

45.01

89.68

8.43

1.25

0.16

0.48

2.33

6.93

29.00

26.49

8.92

26.33

4.95

14.33

21.44

30.60

27.61

1.06

49.80

47.00

52.00

16.00

84.00

Air Cruise Ship

%%%
130130130130p

130

Table A.3.27 Demographic Profiles of Auto, Air and Cruise Ship Visitors by Mode of Access: June 1995 - May 1996

 (Continued)

Characteristics

Auto

PARTY SIZE

1

2

3

4

5

6+

Mean

Median

Mode

Minimum

Maximum

NUMBER OF CHILDREN

0

1

2

3

4

5+

Mean

Median

Mode

Minimum

Maximum

8.91

55.77

11.88

15.53

4.59

3.32

2.64

2.00

2.00

1.00

14.00

79.16

8.46

8.89

2.50

0.72

0.27

0.38

0.00

0.00

0.00

6.00

26.90

55.10

7.20

7.40

1.00

2.40

2.13

2.00

2.00

1.00

20.00

95.00

3.55

0.76

0.51

0.05

0.13

0.08

0.00

0.00

0.00

8.00

5.60

68.40

8.60

8.50

1.40

7.50

3.02

2.00

2.00

1.00

89.00

93.89

3.13

2.66

0.00

0.16

0.16

0.10

0.00

0.00

0.00

5.00

Air Cruise Ship

%%%
131

Table A.3.28 Detailed Average Expenditures Per Person Per Day in Monroe County by Season: Auto Visitors

Weighted

June - Dec. '95 - Annual

Category Nov. '95 May '96 Average

Lodging 36.01 46.45 41.25

Publicly Owned

Hotel/motel/bed & breakfast/cabin, etc. 4.70 5.60 5.15

Camping site (RV/tent/camper) 0.90 1.10 1.00

Privately Owned

Hotel/motel/bed & breakfast/cabin, etc. 25.79 32.50 29.15

Rental home, cottage, cabin, condo 3.20 2.85 3.02

Camping site (RV/tent/camper) 1.42 4.40 2.92

Food and Beverages 29.58 31.56 30.57

Food & drinks consumed at restuarants & bars 23.19 25.59 24.40

Beverages purchased at a store for carry-out 2.59 2.08 2.33

Food purchased at a store for carry-out 3.80 3.89 3.84

Transportation 7.91 9.42 8.67

Rental automobile, motor home, trailer, motorcycle or other recreation vehicle 1.93 3.08 2.51

Gas & Oil - auto or RV 3.86 3.72 3.79

Repair & Service - auto or RV 0.18 0.48 0.33

Parking fees & tolls 0.49 0.40 0.45

Taxi fare 0.04 0.07 0.05

Bus Fare

a) Package tour 0.08 0.19 0.13

b) Any other bus fare 0.01 0.03 0.02

Airline fares

a) Package tours 0.49 0.66 0.57

b) Any other airline fare 0.84 0.80 0.82

Boating 5.88 5.96 5.92

Boat, jet ski, and wave runner rental 2.45 0.81 1.63

Boat fuel and oil 1.82 1.21 1.51

Boat repairs 0.71 3.18 1.95

Boat launch fees 0.14 0.01 0.08

Boat slip or marina fees (this trip only) 0.08 0.04 0.06

Sailing charters or sunset cruises 0.68 0.70 0.69

Fishing 2.73 3.50 3.12

Cut bait 0.42 0.32 0.37

Live bait 0.17 0.13 0.15

Daily or special fishing permits 0.29 0.10 0.19

Fishing lines, fly lines, fish nets, traps 0.32 0.15 0.24

Charter/party boat/guide service 1.53 2.81 2.17

Scuba Diving/Snorkeling 5.72 1.88 3.79

Rental fee for equipment 1.76 0.49 1.12

Charter/party boat/guide service 3.96 1.40 2.67

Sightseeing 2.81 3.85 3.33

Sightseeing tours 0.68 1.23 0.95

Glass-bottom boat rides 0.71 0.84 0.78

Backcountry excursions, kayak tours 0.07 0.08 0.08

Park entrance fees 0.38 0.57 0.48

Admission to tourist, amusement, festivals

and other commercial attractions 0.97 1.12 1.05

Other Activity Expenditures 0.70 1.43 1.06

Rental fee for recreation equipment (bicycles,

golf carts or others not listed above) 0.17 0.61 0.39

Guide service, tour, or outfitters (not listed

above,like parasailing) 0.24 0.43 0.34

Admission to motion pictures, theaters,

museums, etc. 0.28 0.39 0.34

Miscellaneous Expenditures 7.93 9.24 8.59

Film purchases 0.37 0.35 0.36

Film development 0.09 0.11 0.10

Footware 0.48 0.47 0.47

Clothing 3.40 4.18 3.79

Souvenirs and gifts (not clothing) 3.59 4.13 3.87

Services 1.06 1.22 1.14

Barber, laundry, and other personal services 0.18 0.21 0.19

Telephone,fax, and other business services 0.38 0.44 0.41

Physician, dentist, and other medical services 0.45 0.21 0.33

Other Services 0.05 0.36 0.21

Total 100.33 114.52 107.45
132132132132p

132

Table A.3.29 Detailed Average Expenditures Per Person Per Day in Monroe County by Season: Air Visitors

Weighted

June - Dec. '95 - Annual

Category Nov. '95 May '96 Average

Lodging 40.33 48.35 45.87

Publicly Owned

Hotel/motel/bed & breakfast/cabin, etc. 2.68 7.29 5.87

Camping site (RV/tent/camper) 0.00 0.00 0.00

Privately Owned

Hotel/motel/bed & breakfast/cabin, etc. 29.33 31.10 30.56

Rental home, cottage, cabin, condo 8.32 8.87 8.70

Camping site (RV/tent/camper) 0.00 1.07 0.74

Food and Beverages 38.76 39.50 39.27

Food & drinks consumed at restuarants & bars 32.98 33.56 33.38

Beverages purchased at a store for carry-out 1.81 2.31 2.16

Food purchased at a store for carry-out 3.96 3.63 3.73

Transportation 39.47 29.32 32.46

Rental automobile, motor home, trailer, motorcycle or other recreation vehicle 7.13 6.37 6.60

Gas & Oil - auto or RV 0.80 1.10 1.00

Repair & Service - auto or RV 0.03 0.09 0.07

Parking fees & tolls 0.46 0.21 0.29

Taxi fare 0.72 1.15 1.02

Bus Fare

a) Package tour 0.06 0.03 0.04

b) Any other bus fare 0.25 0.19 0.21

Airline fares

a) Package tours 12.21 6.62 8.35

b) Any other airline fare 17.81 13.57 14.88

Boating 4.09 4.25 4.20

Boat, jet ski, and wave runner rental 1.91 1.31 1.49

Boat fuel and oil 1.01 0.88 0.92

Boat repairs 0.02 0.17 0.12

Boat launch fees 0.00 0.01 0.00

Boat slip or marina fees (this trip only) 0.03 0.35 0.25

Sailing charters or sunset cruises 1.12 1.54 1.41

Fishing 1.05 4.94 3.73

Cut bait 0.04 0.23 0.17

Live bait 0.00 0.20 0.14

Daily or special fishing permits 0.11 0.15 0.14

Fishing lines, fly lines, fish nets, traps 0.06 0.12 0.10

Charter/party boat/guide service 0.84 4.23 3.18

Scuba Diving/Snorkeling 3.95 1.96 2.57

Rental fee for equipment 0.95 0.07 0.34

Charter/party boat/guide service 3.00 1.89 2.23

Sightseeing 2.81 1.76 2.09

Sightseeing tours 1.26 0.72 0.88

Glass-bottom boat rides 0.27 0.10 0.15

Backcountry excursions, kayak tours 0.09 0.27 0.21

Park entrance fees 0.22 0.13 0.16

Admission to tourist, amusement, festivals

and other commercial attractions 0.97 0.55 0.68

Other Activity Expenditures 5.72 2.33 3.38

Rental fee for recreation equipment (bicycles,

golf carts or others not listed above) 4.74 0.84 2.04

Guide service, tour, or outfitters (not listed

above,like parasailing) 0.52 1.04 0.88

Admission to motion pictures, theaters,

museums, etc. 0.47 0.45 0.45

Miscellaneous Expenditures 10.65 10.63 10.64

Film purchases 0.45 0.29 0.34

Film development 0.11 0.17 0.15

Footware 0.83 0.80 0.81

Clothing 4.87 5.59 5.37

Souvenirs and gifts (not clothing) 4.39 3.78 3.97

Services 1.02 3.06 2.43

Barber, laundry, and other personal services 0.15 0.14 0.14

Telephone,fax, and other business services 0.20 0.52 0.42

Physician, dentist, and other medical services 0.05 0.25 0.19

Other Services 0.61 2.15 1.67

Total 147.84 146.09 146.63
133

Table A.3.30 Detailed Average Expenditures Per Person Per Day in Monroe County by Season: Cruise Ship Visitors

Weighted

June - Dec. '95 - Annual

Category Nov. '95 May '96 Average

Lodging 0.00 0.00 0.00

Publicly Owned

Hotel/motel/bed & breakfast/cabin, etc. 0.00 0.00 0.00

Camping site (RV/tent/camper) 0.00 0.00 0.00

Privately Owned

Hotel/motel/bed & breakfast/cabin, etc. 0.00 0.00 0.00

Rental home, cottage, cabin, condo 0.00 0.00 0.00

Camping site (RV/tent/camper) 0.00 0.00 0.00

Food and Beverages 13.17 21.65 18.79

Food & drinks consumed at restuarants & bars 10.05 16.05 14.03

Beverages purchased at a store for carry-out 1.20 3.20 2.53

Food purchased at a store for carry-out 1.92 2.39 2.23

Transportation 4.84 9.94 8.22

Rental automobile, motor home, trailer, motorcycle or other recreation vehicle 1.23 6.43 4.67

Gas & Oil - auto or RV 0.27 1.32 0.96

Repair & Service - auto or RV 0.00 0.00 0.00

Parking fees & tolls 0.35 0.39 0.37

Taxi fare 0.08 0.95 0.66

Bus Fare

a) Package tour 2.30 0.13 0.87

b) Any other bus fare 0.60 0.72 0.68

Airline fares

a) Package tours 0.00 0.00 0.00

b) Any other airline fare 0.00 0.00 0.00

Boating 4.68 5.53 5.24

Boat, jet ski, and wave runner rental 2.69 2.03 2.25

Boat fuel and oil 0.00 0.00 0.00

Boat repairs 0.00 0.00 0.00

Boat launch fees 0.00 0.00 0.00

Boat slip or marina fees (this trip only) 0.00 0.00 0.00

Sailing charters or sunset cruises 1.99 3.50 2.99

Fishing 1.23 5.64 4.15

Cut bait 0.72 0.08 0.30

Live bait 0.00 0.00 0.00

Daily or special fishing permits 0.00 0.00 0.00

Fishing lines, fly lines, fish nets, traps 0.00 0.23 0.15

Charter/party boat/guide service 0.51 5.33 3.70

Scuba Diving/Snorkeling 2.36 1.79 1.99

Rental fee for equipment 0.67 0.63 0.64

Charter/party boat/guide service 1.69 1.17 1.34

Sightseeing 7.49 12.06 10.52

Sightseeing tours 6.06 7.26 6.85

Glass-bottom boat rides 0.68 2.97 2.20

Backcountry excursions, kayak tours 0.00 0.09 0.06

Park entrance fees 0.03 0.13 0.09

Admission to tourist, amusement, festivals

and other commercial attractions 0.73 1.62 1.32

Other Activity Expenditures 1.61 4.46 3.49

Rental fee for recreation equipment (bicycles,

golf carts or others not listed above) 0.00 0.04 0.03

Guide service, tour, or outfitters (not listed

above,like parasailing) 0.68 2.07 1.60

Admission to motion pictures, theaters,

museums, etc. 0.93 2.35 1.87

Miscellaneous Expenditures 44.66 34.37 37.84

Film purchases 0.80 1.01 0.94

Film development 0.05 0.21 0.15

Footware 0.72 1.78 1.42

Clothing 22.61 19.45 20.52

Souvenirs and gifts (not clothing) 20.48 11.91 14.80

Services 0.74 5.91 4.16

Barber, laundry, and other personal services 0.00 0.09 0.06

Telephone,fax, and other business services 0.08 0.00 0.03

Physician, dentist, and other medical services 0.00 0.00 0.00

Other Services 0.65 5.82 4.08

Total 80.78 101.35 94.40
134134134134p

134

Table A.3.31 Detailed Average Trip Expenditures June - November 1995: Auto Visitors

% In % in

Total In in Monroe Monroe

Category Trip S. FL S. FL County County

Lodging 282.67 211.16 74.7 159.55 56.4

Publicly Owned

Hotel/motel/bed & breakfast/cabin, etc. 32.45 27.22 83.9 21.84 83.9

Camping site (RV/tent/camper) 9.46 6.68 70.6 2.47 26.1

Privately Owned

Hotel/motel/bed & breakfast/cabin, etc. 185.43 134.68 72.6 96.39 52.0

Rental home, cottage, cabin, condo 44.59 33.42 74.9 30.22 67.8

Camping site (RV/tent/camper) 10.74 9.16 85.3 8.63 80.4

Food and Beverages 175.81 148.42 84.4 113.88 64.8

Food & drinks consumed at restuarants & bars 126.79 106.48 84.0 81.74 64.5

Beverages purchased at a store for carry-out 17.70 14.97 84.6 11.12 62.8

Food purchased at a store for carry-out 21.02 26.97 86.1 21.02 67.1

Transportation 256.27 96.57 37.7 29.44 11.5

Rental automobile, motor home, trailer, motorcycle or other recreation vehicle 53.50 37.58 70.2 6.70 12.5

Gas & Oil - auto or RV 14.47 20.86 59.5 14.47 41.2

Repair & Service - auto or RV 1.69 1.28 75.7 1.05 62.0

Parking fees & tolls 5.83 4.79 82.2 1.93 33.1

Taxi fare 0.41 0.27 66.3 0.20 49.0

Bus Fare

a) Package tour 0.43 0.43 100.0 0.40 93.7

b) Any other bus fare 0.03 0.03 100.0 0.03 100.0

Airline fares

a) Package tours 83.19 22.07 26.5 0.99 1.2

b) Any other airline fare 76.10 9.25 12.2 3.67 4.8

Boating 89.44 87.87 98.2 30.86 34.5

Boat, jet ski, and wave runner rental 63.22 62.79 99.3 11.12 17.6

Boat fuel and oil 17.30 16.57 95.8 11.28 65.2

Boat repairs 3.41 3.35 98.2 3.35 98.2

Boat launch fees 0.56 0.56 100.0 0.56 100.0

Boat slip or marina fees (this trip only) 0.37 0.37 100.0 0.37 100.0

Sailing charters or sunset cruises 4.58 4.22 92.2 4.18 91.3

Fishing 12.29 11.77 95.7 11.15 90.7

Cut bait 1.97 1.80 91.3 1.77 89.7

Live bait 0.57 0.57 100.0 0.55 96.8

Daily or special fishing permits 1.35 1.08 80.0 0.77 57.3

Fishing lines, fly lines, fish nets, traps 1.93 1.85 95.7 1.59 82.3

Charter/party boat/guide service 6.47 6.47 100.0 6.47 100.0

Scuba Diving/Snorkeling 20.93 20.31 97.0 19.64 93.8

Rental fee for equipment 8.92 8.70 97.6 8.28 92.9

Charter/party boat/guide service 12.02 11.60 96.5 11.36 94.5

Sightseeing 24.27 15.22 62.7 9.53 39.3

Sightseeing tours 5.22 3.32 63.6 2.74 52.5

Glass-bottom boat rides 1.96 1.81 92.3 1.81 92.3

Backcountry excursions, kayak tours 0.53 0.46 87.2 0.35 65.6

Park entrance fees 4.24 2.79 65.9 1.11 26.2

Admission to tourist, amusement, festivals

and other commercial attractions 12.32 6.84 55.5 3.52 28.6

Other Activity Expenditures 8.30 5.86 70.6 3.40 41.0

Rental fee for recreation equipment (bicycles,

golf carts or others not listed above) 1.07 1.04 97.2 0.77 71.6

Guide service, tour, or outfitters (not listed

above,like parasailing) 2.86 1.49 52.1 1.18 41.4

Admission to motion pictures, theaters,

museums, etc. 4.37 3.33 76.2 1.46 33.3

Miscellaneous Expenditures 68.42 47.97 70.1 30.42 44.5

Film purchases 3.00 2.56 85.2 1.75 58.3

Film development 1.95 1.10 56.3 0.61 31.2

Footware 10.92 3.10 28.4 1.91 17.5

Clothing 29.56 23.16 78.3 13.20 44.6

Souvenirs and gifts (not clothing) 22.99 18.06 78.6 12.95 56.3

Services 8.42 7.43 88.2 5.74 68.1

Barber, laundry, and other personal services 1.12 0.92 81.9 0.72 64.7

Telephone,fax, and other business services 2.83 2.25 79.6 1.40 49.3

Physician, dentist, and other medical services 4.07 4.07 100.0 3.46 85.1

Other Services 0.40 0.19 46.0 0.15 37.8

Total 946.83 652.57 68.9 413.61 43.7
135

Table A.3.32 Detailed Average Trip Expenditures, December 1995 - May 1996: Auto Visitors

% In % in

Total In in Monroe Monroe

Category Trip S. FL S. FL County County

Lodging 360.06 281.16 78.1 207.46 57.6

Publicly Owned

Hotel/motel/bed & breakfast/cabin, etc. 40.28 29.60 73.5 18.23 73.5

Camping site (RV/tent/camper) 9.61 7.36 76.7 5.16 53.7

Privately Owned

Hotel/motel/bed & breakfast/cabin, etc. 220.92 168.81 76.4 122.66 55.5

Rental home, cottage, cabin, condo 47.39 42.53 89.7 36.04 76.0

Camping site (RV/tent/camper) 41.87 32.85 78.5 25.37 60.6

Food and Beverages 250.98 194.44 77.5 148.24 59.1

Food & drinks consumed at restuarants & bars 188.53 144.01 76.4 109.39 58.0

Beverages purchased at a store for carry-out 18.49 14.20 76.8 10.47 56.6

Food purchased at a store for carry-out 28.38 36.23 82.4 28.38 64.6

Transportation 250.95 111.20 44.3 43.15 17.2

Rental automobile, motor home, trailer, motorcycle or other recreation vehicle 64.13 41.11 64.1 13.95 21.8

Gas & Oil - auto or RV 16.23 29.43 51.0 16.23 28.1

Repair & Service - auto or RV 12.46 10.36 83.2 3.98 32.0

Parking fees & tolls 6.79 4.52 66.5 1.52 22.3

Taxi fare 0.73 0.56 77.2 0.35 48.6

Bus Fare

a) Package tour 2.15 1.17 54.2 0.71 33.1

b) Any other bus fare 0.56 0.19 33.1 0.13 23.5

Airline fares

a) Package tours 37.69 8.83 23.4 2.93 7.8

b) Any other airline fare 68.75 15.05 21.9 3.34 4.9

Boating 30.22 27.17 89.9 16.77 55.5

Boat, jet ski, and wave runner rental 3.96 3.89 98.3 3.53 89.3

Boat fuel and oil 6.36 6.25 98.3 3.07 48.3

Boat repairs 13.85 11.10 80.1 5.17 37.4

Boat launch fees 0.12 0.12 100.0 0.12 100.0

Boat slip or marina fees (this trip only) 1.51 1.51 100.0 1.51 100.0

Sailing charters or sunset cruises 4.42 4.30 97.1 3.36 76.0

Fishing 16.03 15.31 95.5 14.77 92.1

Cut bait 1.50 1.45 96.2 1.38 91.7

Live bait 0.97 0.93 96.1 0.89 91.8

Daily or special fishing permits 1.03 0.96 93.9 0.84 81.5

Fishing lines, fly lines, fish nets, traps 0.69 0.69 99.7 0.63 91.3

Charter/party boat/guide service 11.84 11.28 95.3 11.03 93.2

Scuba Diving/Snorkeling 6.96 6.73 96.7 6.52 93.6

Rental fee for equipment 1.98 1.89 95.6 1.80 91.2

Charter/party boat/guide service 4.98 4.84 97.1 4.72 94.6

Sightseeing 31.71 21.49 67.8 13.38 42.2

Sightseeing tours 7.58 5.42 71.5 4.26 56.2

Glass-bottom boat rides 2.84 2.66 93.6 2.51 88.6

Backcountry excursions, kayak tours 0.94 0.92 98.0 0.36 38.2

Park entrance fees 4.03 2.98 73.9 1.69 41.9

Admission to tourist, amusement, festivals

and other commercial attractions 16.32 9.51 58.3 4.56 27.9

Other Activity Expenditures 17.34 14.01 80.8 6.97 40.2

Rental fee for recreation equipment (bicycles,

golf carts or others not listed above) 11.12 9.57 86.0 3.58 32.2

Guide service, tour, or outfitters (not listed

above,like parasailing) 2.93 2.05 70.0 1.64 56.1

Admission to motion pictures, theaters,

museums, etc. 3.29 2.39 72.7 1.75 53.2

Miscellaneous Expenditures 63.39 48.68 76.8 35.58 56.1

Film purchases 2.95 2.02 68.4 1.37 46.6

Film development 2.02 1.03 50.8 0.67 33.2

Footware 6.08 4.02 66.1 2.41 39.6

Clothing 28.40 22.26 78.4 16.32 57.5

Souvenirs and gifts (not clothing) 23.94 19.36 80.9 14.80 61.8

Services 20.70 17.19 83.0 12.27 59.3

Barber, laundry, and other personal services 3.76 3.08 81.9 2.27 60.4

Telephone,fax, and other business services 6.91 5.48 79.4 4.07 59.0

Physician, dentist, and other medical services 3.49 3.39 97.2 2.32 66.4

Other Services 6.54 5.24 80.0 3.60 55.1

Total 1,048.33 737.38 70.3 505.09 48.2
136136136136p

136

Table A.3.33 Detailed Average Trip Expenditures, June - November 1995: Air Visitors

% In % in

Total In in Monroe Monroe

Category Trip S. FL S. FL County County

Lodging 282.26 278.36 98.6 266.84 94.5

Publicly Owned

Hotel/motel/bed & breakfast/cabin, etc. 19.66 19.66 100.0 19.66 100.0

Camping site (RV/tent/camper) 0.00 0.00 0.0 0.00 0.0

Privately Owned

Hotel/motel/bed & breakfast/cabin, etc. 181.19 177.29 97.8 165.78 91.5

Rental home, cottage, cabin, condo 81.40 81.40 100.0 81.40 100.0

Camping site (RV/tent/camper) 0.00 0.00 0.0 0.00 0.0

Food and Beverages 285.75 263.93 92.4 253.26 88.6

Food & drinks consumed at restuarants & bars 227.89 209.75 92.0 202.85 89.0

Beverages purchased at a store for carry-out 15.31 14.67 95.8 13.19 86.1

Food purchased at a store for carry-out 37.22 39.51 92.9 37.22 87.5

Transportation 367.33 285.36 77.7 256.33 69.8

Rental automobile, motor home, trailer, motorcycle or other recreation vehicle 58.74 56.84 96.8 51.89 88.3

Gas & Oil - auto or RV 5.49 6.28 86.8 5.49 75.9

Repair & Service - auto or RV 0.24 0.24 100.0 0.24 100.0

Parking fees & tolls 3.66 2.85 77.8 2.62 71.5

Taxi fare 5.07 4.12 81.3 3.82 75.4

Bus Fare

a) Package tour 0.11 0.11 100.0 0.11 100.0

b) Any other bus fare 3.67 3.67 100.0 3.67 100.0

Airline fares

a) Package tours 111.39 89.92 80.7 79.29 71.2

b) Any other airline fare 177.22 121.32 68.5 109.20 61.6

Boating 33.30 31.43 94.4 29.59 88.9

Boat, jet ski, and wave runner rental 12.33 11.99 97.2 11.99 97.2

Boat fuel and oil 10.68 9.63 90.2 8.48 79.4

Boat repairs 0.89 0.89 100.0 0.20 22.3

Boat launch fees 0.00 0.00 0.0 0.00 0.0

Boat slip or marina fees (this trip only) 0.23 0.23 100.0 0.23 100.0

Sailing charters or sunset cruises 9.17 8.70 94.8 8.70 94.8

Fishing 11.54 11.31 98.0 9.70 84.1

Cut bait 0.79 0.79 100.0 0.33 41.6

Live bait 0.25 0.25 100.0 0.02 9.4

Daily or special fishing permits 1.02 1.02 100.0 0.90 88.7

Fishing lines, fly lines, fish nets, traps 1.41 1.18 83.7 0.95 67.4

Charter/party boat/guide service 8.07 8.07 100.0 7.49 92.9

Scuba Diving/Snorkeling 31.25 28.76 92.0 28.76 92.0

Rental fee for equipment 8.25 6.47 78.4 6.47 78.4

Charter/party boat/guide service 23.00 22.29 96.9 22.29 96.9

Sightseeing 21.37 19.72 92.3 18.64 87.2

Sightseeing tours 9.48 8.48 89.4 8.36 88.2

Glass-bottom boat rides 2.00 2.00 100.0 1.89 94.3

Backcountry excursions, kayak tours 0.75 0.75 100.0 0.75 100.0

Park entrance fees 1.77 1.67 93.9 1.67 93.9

Admission to tourist, amusement, festivals

and other commercial attractions 7.37 6.83 92.7 5.98 81.2

Other Activity Expenditures 43.20 42.59 98.6 42.36 98.0

Rental fee for recreation equipment (bicycles,

golf carts or others not listed above) 36.64 36.64 100.0 36.64 100.0

Guide service, tour, or outfitters (not listed

above,like parasailing) 3.57 3.27 91.7 3.27 91.7

Admission to motion pictures, theaters,

museums, etc. 3.00 2.68 89.4 2.45 81.7

Miscellaneous Expenditures 74.48 66.94 89.9 64.39 86.4

Film purchases 3.13 3.07 98.3 2.84 90.9

Film development 1.49 1.49 100.0 1.03 69.2

Footware 7.78 4.59 59.0 4.47 57.5

Clothing 33.77 32.59 96.5 31.13 92.2

Souvenirs and gifts (not clothing) 28.31 25.19 89.0 24.91 88.0

Services 6.75 6.49 96.1 6.28 93.0

Barber, laundry, and other personal services 0.69 0.69 100.0 0.65 95.0

Telephone,fax, and other business services 1.61 1.51 94.0 1.33 82.8

Physician, dentist, and other medical services 0.22 0.22 100.0 0.22 100.0

Other Services 4.24 4.08 96.1 4.08 96.1

Total 1,157.23 1,034.88 89.4 976.15 84.4
137

Table A.3.34 Detailed Average Trip Expenditures, December 1995 - May 1996: Air Visitors

% In % in

Total In in Monroe Monroe

Category Trip S. FL S. FL County County

Lodging 398.60 342.93 86.0 329.79 82.7

Publicly Owned

Hotel/motel/bed & breakfast/cabin, etc. 62.59 52.35 83.6 50.37 83.6

Camping site (RV/tent/camper) 0.00 0.00 0.0 0.00 0.0

Privately Owned

Hotel/motel/bed & breakfast/cabin, etc. 221.34 203.01 91.7 192.90 87.2

Rental home, cottage, cabin, condo 99.18 72.07 72.7 72.07 72.7

Camping site (RV/tent/camper) 15.50 15.50 100.0 14.44 93.2

Food and Beverages 272.36 261.88 96.1 250.93 92.1

Food & drinks consumed at restuarants & bars 218.37 209.85 96.1 200.03 91.6

Beverages purchased at a store for carry-out 18.29 17.47 95.5 17.07 93.4

Food purchased at a store for carry-out 33.83 34.56 96.8 33.83 94.7

Transportation 358.79 196.96 54.9 181.75 50.7

Rental automobile, motor home, trailer, motorcycle or other recreation vehicle 54.87 49.47 90.2 45.72 83.3

Gas & Oil - auto or RV 8.01 9.64 85.1 8.01 70.7

Repair & Service - auto or RV 2.25 2.20 97.9 2.09 93.3

Parking fees & tolls 2.27 1.30 57.3 0.93 41.2

Taxi fare 8.56 7.67 89.6 6.47 75.6

Bus Fare

a) Package tour 0.22 0.22 100.0 0.22 100.0

b) Any other bus fare 4.52 1.99 43.9 1.87 41.4

Airline fares

a) Package tours 67.40 34.39 51.0 34.39 51.0

b) Any other airline fare 207.39 90.08 43.4 82.04 39.6

Boating 34.22 34.22 100.0 25.32 74.0

Boat, jet ski, and wave runner rental 7.00 7.00 100.0 7.00 100.0

Boat fuel and oil 8.52 8.52 100.0 5.71 67.0

Boat repairs 8.66 8.66 100.0 2.57 29.7

Boat launch fees 0.04 0.04 100.0 0.04 100.0

Boat slip or marina fees (this trip only) 1.40 1.40 100.0 1.40 100.0

Sailing charters or sunset cruises 8.59 8.59 100.0 8.59 100.0

Fishing 45.88 44.53 97.1 43.77 95.4

Cut bait 1.48 1.34 90.4 1.34 90.4

Live bait 2.19 1.15 52.3 1.15 52.3

Daily or special fishing permits 1.20 1.03 86.3 1.03 86.3

Fishing lines, fly lines, fish nets, traps 1.06 1.06 100.0 1.06 100.0

Charter/party boat/guide service 39.95 39.95 100.0 39.19 98.1

Scuba Diving/Snorkeling 16.87 15.79 93.6 15.58 92.4

Rental fee for equipment 1.28 0.67 52.5 0.46 36.1

Charter/party boat/guide service 15.59 15.12 97.0 15.12 97.0

Sightseeing 14.77 14.11 95.5 12.15 82.2

Sightseeing tours 5.85 5.35 91.5 4.68 80.1

Glass-bottom boat rides 0.76 0.76 100.0 0.67 88.9

Backcountry excursions, kayak tours 1.70 1.70 100.0 1.70 100.0

Park entrance fees 1.29 1.17 91.0 1.11 86.4

Admission to tourist, amusement, festivals

and other commercial attractions 5.18 5.14 99.2 3.98 76.8

Other Activity Expenditures 31.05 17.43 56.1 14.25 45.9

Rental fee for recreation equipment (bicycles,

golf carts or others not listed above) 17.32 7.81 45.1 5.33 30.8

Guide service, tour, or outfitters (not listed

above,like parasailing) 6.42 6.35 98.8 6.13 95.5

Admission to motion pictures, theaters,

museums, etc. 7.30 3.27 44.8 2.78 38.1

Miscellaneous Expenditures 78.65 72.94 92.7 69.93 88.9

Film purchases 2.52 1.71 68.1 1.64 65.1

Film development 1.19 0.68 57.2 0.68 57.2

Footware 3.56 3.50 98.4 3.42 96.1

Clothing 40.66 38.31 94.2 36.59 90.0

Souvenirs and gifts (not clothing) 30.73 28.74 93.5 27.60 89.8

Services 29.60 29.28 98.9 28.70 96.9

Barber, laundry, and other personal services 1.41 1.41 100.0 1.41 100.0

Telephone,fax, and other business services 6.59 6.27 95.1 5.95 90.3

Physician, dentist, and other medical services 1.60 1.60 100.0 1.33 83.1

Other Services 20.00 20.00 100.0 20.00 100.0

Total 1,280.80 1,030.07 80.4 972.16 75.9
138138138138p

138

Table A.3.35 Detailed Average Trip Expenditures, June - November 1995: Cruise Ship Visitors

% In % in

Total In in Monroe Monroe

Category Trip S. FL S. FL County County

Lodging 7.55 1.26 16.7 0.00 0.0

Publicly Owned

Hotel/motel/bed & breakfast/cabin, etc. 0.00 0.00 0.0 0.00 0.0

Camping site (RV/tent/camper) 0.00 0.00 0.0 0.00 0.0

Privately Owned

Hotel/motel/bed & breakfast/cabin, etc. 7.55 1.26 16.7 0.00 0.0

Rental home, cottage, cabin, condo 0.00 0.00 0.0 0.00 0.0

Camping site (RV/tent/camper) 0.00 0.00 0.0 0.00 0.0

Food and Beverages 14.01 13.17 94.0 13.17 94.0

Food & drinks consumed at restuarants & bars 10.89 10.05 92.3 10.05 92.3

Beverages purchased at a store for carry-out 1.20 1.20 100.0 1.20 100.0

Food purchased at a store for carry-out 1.92 1.92 100.0 1.92 100.0

Transportation 4.84 4.84 100.0 4.84 100.0

Rental automobile, motor home, trailer, motorcycle or other recreation vehicle 1.23 1.23 100.0 1.23 100.0

Gas & Oil - auto or RV 0.27 0.27 100.0 0.27 100.0

Repair & Service - auto or RV 0.00 0.00 0.0 0.00 0.0

Parking fees & tolls 0.35 0.35 100.0 0.35 100.0

Taxi fare 0.08 0.08 100.0 0.08 100.0

Bus Fare

a) Package tour 2.30 2.30 100.0 2.30 100.0

b) Any other bus fare 0.60 0.60 100.0 0.60 100.0

Airline fares

a) Package tours 0.00 0.00 0.0 0.00 0.0

b) Any other airline fare 0.00 0.00 0.0 0.00 0.0

Boating 4.68 4.68 100.0 4.68 100.0

Boat, jet ski, and wave runner rental 2.69 2.69 100.0 2.69 100.0

Boat fuel and oil 0.00 0.00 0.0 0.00 0.0

Boat repairs 0.00 0.00 0.0 0.00 0.0

Boat launch fees 0.00 0.00 0.0 0.00 0.0

Boat slip or marina fees (this trip only) 0.00 0.00 0.0 0.00 0.0

Sailing charters or sunset cruises 1.99 1.99 100.0 1.99 100.0

Fishing 1.23 1.23 100.0 1.23 100.0

Cut bait 0.72 0.72 100.0 0.72 100.0

Live bait 0.00 0.00 0.0 0.00 0.0

Daily or special fishing permits 0.00 0.00 0.0 0.00 0.0

Fishing lines, fly lines, fish nets, traps 0.00 0.00 0.0 0.00 0.0

Charter/party boat/guide service 0.51 0.51 100.0 0.51 100.0

Scuba Diving/Snorkeling 2.36 2.36 100.0 2.36 100.0

Rental fee for equipment 0.67 0.67 100.0 0.67 100.0

Charter/party boat/guide service 1.69 1.69 100.0 1.69 100.0

Sightseeing 7.49 7.49 100.0 7.49 100.0

Sightseeing tours 6.06 6.06 100.0 6.06 100.0

Glass-bottom boat rides 0.68 0.68 100.0 0.68 100.0

Backcountry excursions, kayak tours 0.00 0.00 0.0 0.00 0.0

Park entrance fees 0.03 0.03 100.0 0.03 100.0

Admission to tourist, amusement, festivals

and other commercial attractions 0.73 0.73 100.0 0.73 100.0

Other Activity Expenditures 1.61 1.61 100.0 1.61 100.0

Rental fee for recreation equipment (bicycles,

golf carts or others not listed above) 0.00 0.00 0.0 0.00 0.0

Guide service, tour, or outfitters (not listed

above,like parasailing) 0.68 0.68 100.0 0.68 100.0

Admission to motion pictures, theaters,

museums, etc. 0.93 0.93 100.0 0.93 100.0

Miscellaneous Expenditures 45.37 44.66 98.4 44.66 98.4

Film purchases 0.80 0.80 100.0 0.80 100.0

Film development 0.05 0.05 100.0 0.05 100.0

Footware 0.72 0.72 100.0 0.72 100.0

Clothing 22.91 22.61 98.7 22.61 98.7

Souvenirs and gifts (not clothing) 20.90 20.48 98.0 20.48 98.0

Services 1.07 0.74 68.7 0.74 68.7

Barber, laundry, and other personal services 0.00 0.00 0.0 0.00 0.0

Telephone,fax, and other business services 0.42 0.08 20.0 0.08 20.0

Physician, dentist, and other medical services 0.00 0.00 0.0 0.00 0.0

Other Services 0.65 0.65 100.0 0.65 100.0

Total 90.22 82.04 90.9 80.78 89.5
139

Table A.3.36 Detailed Average Trip Expenditures, December 1995 - May 1996: Cruise Ship Visitors

% In % in

Total In in Monroe Monroe

Category Trip S. FL S. FL County County

Lodging 0.00 0.00 0.0 0.00 0.0

Publicly Owned

Hotel/motel/bed & breakfast/cabin, etc. 0.00 0.00 0.0 0.00 0.0

Camping site (RV/tent/camper) 0.00 0.00 0.0 0.00 0.0

Privately Owned

Hotel/motel/bed & breakfast/cabin, etc. 0.00 0.00 0.0 0.00 0.0

Rental home, cottage, cabin, condo 0.00 0.00 0.0 0.00 0.0

Camping site (RV/tent/camper) 0.00 0.00 0.0 0.00 0.0

Food and Beverages 21.67 21.65 99.9 21.65 99.9

Food & drinks consumed at restuarants & bars 16.06 16.05 100.0 16.05 100.0

Beverages purchased at a store for carry-out 3.22 3.20 99.6 3.20 99.6

Food purchased at a store for carry-out 2.39 2.39 100.0 2.39 100.0

Transportation 9.94 9.94 100.0 9.94 100.0

Rental automobile, motor home, trailer, motorcycle or other recreation vehicle 6.43 6.43 100.0 6.43 100.0

Gas & Oil - auto or RV 1.32 1.32 100.0 1.32 100.0

Repair & Service - auto or RV 0.00 0.00 0.0 0.00 0.0

Parking fees & tolls 0.39 0.39 100.0 0.39 100.0

Taxi fare 0.95 0.95 100.0 0.95 100.0

Bus Fare

a) Package tour 0.13 0.13 100.0 0.13 100.0

b) Any other bus fare 0.72 0.72 100.0 0.72 100.0

Airline fares

a) Package tours 0.00 0.00 0.0 0.00 0.0

b) Any other airline fare 0.00 0.00 0.0 0.00 0.0

Boating 5.53 5.53 100.0 5.53 100.0

Boat, jet ski, and wave runner rental 2.03 2.03 100.0 2.03 100.0

Boat fuel and oil 0.00 0.00 0.0 0.00 0.0

Boat repairs 0.00 0.00 0.0 0.00 0.0

Boat launch fees 0.00 0.00 0.0 0.00 0.0

Boat slip or marina fees (this trip only) 0.00 0.00 0.0 0.00 0.0

Sailing charters or sunset cruises 3.50 3.50 100.0 3.50 100.0

Fishing 5.64 5.64 100.0 5.64 100.0

Cut bait 0.08 0.08 100.0 0.08 100.0

Live bait 0.00 0.00 0.0 0.00 0.0

Daily or special fishing permits 0.00 0.00 0.0 0.00 0.0

Fishing lines, fly lines, fish nets, traps 0.23 0.23 100.0 0.23 100.0

Charter/party boat/guide service 5.33 5.33 100.0 5.33 100.0

Scuba Diving/Snorkeling 1.79 1.79 100.0 1.79 100.0

Rental fee for equipment 0.63 0.63 100.0 0.63 100.0

Charter/party boat/guide service 1.17 1.17 100.0 1.17 100.0

Sightseeing 12.06 12.06 100.0 12.06 100.0

Sightseeing tours 7.26 7.26 100.0 7.26 100.0

Glass-bottom boat rides 2.97 2.97 100.0 2.97 100.0

Backcountry excursions, kayak tours 0.09 0.09 100.0 0.09 100.0

Park entrance fees 0.13 0.13 100.0 0.13 100.0

Admission to tourist, amusement, festivals

and other commercial attractions 1.62 1.62 100.0 1.62 100.0

Other Activity Expenditures 4.46 4.46 100.0 4.46 100.0

Rental fee for recreation equipment (bicycles,

golf carts or others not listed above) 0.04 0.04 100.0 0.04 100.0

Guide service, tour, or outfitters (not listed

above,like parasailing) 2.07 2.07 100.0 2.07 100.0

Admission to motion pictures, theaters,

museums, etc. 2.35 2.35 100.0 2.35 100.0

Miscellaneous Expenditures 34.39 34.39 100.0 34.39 100.0

Film purchases 1.01 1.01 100.0 1.01 100.0

Film development 0.21 0.21 100.0 0.21 100.0

Footware 1.78 1.78 100.0 1.78 100.0

Clothing 19.45 19.45 100.0 19.45 100.0

Souvenirs and gifts (not clothing) 11.93 11.93 100.0 11.93 100.0

Services 5.91 5.91 100.0 5.91 100.0

Barber, laundry, and other personal services 0.09 0.09 100.0 0.09 100.0

Telephone,fax, and other business services 0.00 0.00 0.0 0.00 0.0

Physician, dentist, and other medical services 0.00 0.00 0.0 0.00 0.0

Other Services 5.82 5.82 100.0 5.82 100.0

Total 101.39 101.37 100.0 101.37 100.0
140140140140p

140

Table A.3.37 Special Issue Questions by Mode of Access and Season

Special Issue

PRIMARY PURPOSE OF TRIP

Recreation/Vacation

Visit Family or Friends

Business Trip

Business/Pleasure

Other

ATTENDANCE AT SPECIAL EVENTS

Yes

IMPORTANCE OF SPECIAL EVENTS

IN TRIP PLANNING 

Not important

Somewhat important

Important

Very important

Extremely important

Don't know

LIKELIHOOD OF MAKING A RETURN

TRIP TO KEYS

Will return

Very likely

Likely

Somewhat likely

Will not return

Don't know

HOW SOON MIGHT THEY RETURN

In less than 3 months

3 to 6 months

6 to 12 months

Greater than one year

Don't know

OWN SECOND HOME IN KEYS

Yes

USE OWN BOAT IN KEYS

Yes

STORE OR TRAILER BOAT USED

Store in Keys

Trailer to Keys

USE OF AM INFORMATION

RADIO STATIONS IN KEYS

Yes

Auto

Jun. ‘95

 - 

Nov. ‘95

Dec. ‘95

 - 

May ‘96

Air

Jun. ‘95

 - 

Nov. ‘95

Dec. ‘95

 - 

May ‘96

Cruise Ship

Jun. ‘95

 - 

Nov. ‘95

Dec. ‘95

 - 

May ‘96

93.27

3.69

0.11

2.28

0.65

2.60

45.83

29.17

8.33

12.50

0.00

4.17

51.78

19.64

10.64

8.50

2.76

6.68

21.81

12.64

30.59

28.29

6.68

7.74

25.93

20.85

79.15

32.23

89.38

6.35

0.31

3.42

0.55

3.72

66.67

5.00

16.67

6.67

5.00

0.00

41.67

19.51

15.90

13.49

1.39

8.04

12.09

5.56

35.92

34.88

11.42

3.96

9.37

36.74

63.26

26.47

91.66

2.48

0.53

4.97

0.36

5.88

51.63

6.14

33.21

0.00

0.00

9.02

48.38

22.50

10.87

7.55

2.20

8.50

16.33

12.39

37.93

29.70

9.65

7.48

8.31

69.36

30.64

25.13

89.45

4.03

1.39

4.66

0.46

3.79

79.46

4.65

0.00

2.33

2.32

11.24

49.51

20.79

14.49

7.56

1.86

5.79

4.39

10.47

43.60

33.02

8.52

4.01

9.19

73.90

26.10

16.19

98.11

0.00

0.47

1.42

0.00

0.47

0.00

0.00

0.00

0.00

0.00

0.00

20.38

24.05

21.23

18.85

1.22

14.27

0.88

8.10

16.59

59.60

14.83

0.53

1.65

48.19

51.81

2.60

99.54

0.00

0.46

0.00

0.00

0.00

0.00

0.00

0.00

0.00

0.00

0.00

17.15

20.71

20.10

15.24

2.23

24.57

0.00

5.84

27.00

49.18

22.41

0.45

0.00

0.00

0.00

1.00
141

Table A.3.37 Special Issue Questions by Mode of Access and Season (Continued).

Special Issue

ENVIRONMENTAL CONCERN INDEX

(SCALE 16 - 80)

Places very high priority on the 

protection of the environment (65+)

Concerned about protection of the 

environment (49 - 64)

Neutral, or undecided about 

environmental issues (48)

Little concern about protection of the 

environment (32 - 47)

Places very low priority on the 

protection of the environment (16 - 31)

Mean

Median

Mode

Minimum

Maximum

Auto

Jun. ‘95

 - 

Nov. ‘95

Dec. ‘95

 - 

May ‘96

Air

Jun. ‘95

 - 

Nov. ‘95

Dec. ‘95

 - 

May ‘96

Cruise Ship

Jun. ‘95

 - 

Nov. ‘95

Dec. ‘95

 - 

May ‘96

37.89

57.84

0.42

3.85

0.00

62.18

63.00

62.00

33.00

80.00

39.32

54.59

1.41

4.46

0.22

61.93

62.00

59.00

29.00

80.00

37.84

54.39

0.00

6.71

1.06

61.31

62.00

65.00

18.00

80.00

29.54

61.00

1.76

7.16

0.54

60.87

61.00

57.00

28.00

80.00

32.66

57.79

0.86

7.89

0.80

60.37

61.00

67.00

19.00

78.00

30.16

59.10

0.99

8.55

1.20

59.78

60.00

60.00

29.00

76.00
142142142142p

142

Table A.4.1 Activity Participation in 41 Aggregated Activities by Season for All Keys: Foreign Visitors

June - Nov. '95 Dec. '95 - May '96 Annual Total

Number Number Number

of Participation of Participation of Participation

Activity Participants Rate 1 Participants Rate Participants Rate 

Diving

Snorkeling from a Boat 53,532 24.30 29,675 14.28 83,206 19.43

Snorkeling from Shore 26,385 11.97 17,115 8.23 43,500 10.16

All Snorkeling 69,713 31.64 39,923 19.21 109,636 25.60

Scuba Diving from a Boat 5,353 2.43 7,112 3.42 12,465 2.91

Scuba Diving from Shore 0 0.00 1,471 0.71 1,471 0.34

All Scuba Diving 5,353 2.43 8,093 3.89 13,446 3.14

All Snorkeling and Scuba Diving 72,724 33.01 44,583 21.45 117,306 27.39

Fishing

Offshore Fishing 6,692 3.04 7,495 3.61 14,187 3.31

Flats/Backcountry Fishing 0 0.00 1,594 0.77 1,594 0.37

Other Fishing from a Boat 0 0.00 989 0.48 989 0.23

All Boat Fishing 6,692 3.04 9,587 4.61 16,279 3.80

Fishing from Shore 5,688 2.58 8,105 3.90 13,793 3.22

All Types of Fishing 11,041 5.01 14,741 7.09 25,782 6.02

VIewing Wildlife - Native Study

Viewing Wildlife/Nature Study - Boat 51,520 23.38 44,458 21.39 95,979 22.41

Viewing Wildlife/Nature Study - Land 46,507 21.11 49,915 24.01 96,422 22.52

All Viewing Wildlife/Nature Study 87,321 39.63 80,149 38.56 167,470 39.11

Boating

Personal Watercraft Use 25,763 11.69 7,483 3.60 33,246 7.76

All Sailing 5,520 2.51 4,969 2.39 10,489 2.45

Other Boating Activities 10,537 4.78 3,924 1.89 14,460 3.38

All Beach Activities (including Swimming) 97,521 44.26 83,001 39.93 180,522 42.16

All Camping 1,673 0.76 24,770 11.92 26,443 6.18

Visiting Museums or Historic Areas 63,324 28.74 80,784 38.86 144,108 33.65

Sightseeing & Attractions (Paid & Unpaid) 137,248 62.29 149,531 71.93 286,779 66.97

Cultural Events (Fairs, Concerts, Plays) 11,041 5.01 16,692 8.03 27,733 6.48

All Outdoor Sports and Games 8,030 3.64 8,093 3.89 16,123 3.77

Special Aggregates

Any Activities Involving Boats 108,566 49.27 83,727 40.28 192,293 44.91

All Activities Involving Swimming 148,160 67.24 100,352 48.28 248,513 58.04

Any Water-based Activities 167,566 76.05 127,164 61.17 294,730 68.83

Any Land-based Activities 191,114 86.74 193,153 92.92 384,267 89.74

Only Water-based Activities 25,763 11.69 11,036 5.31 36,799 8.59

Only Land-based Activities 51,098 23.19 75,003 36.08 126,101 29.45

Type of Fishing Boat

Any Charter Boat Fishing 2,008 0.91 3,924 1.89 5,931 1.39

Any Party Boat Fishing 2,008 0.91 2,468 1.19 4,476 1.05

Any Private Boat Fishing 2,342 1.06 1,724 0.83 4,066 0.95

Any Rental Boat Fishing 335 0.15 1,471 0.71 1,806 0.42

Type of DIving Boat

Any Charter Boat Diving-Snork & Scuba 48,178 21.87 30,656 14.75 78,834 18.41

Any Private Boat Diving-Snork & Scuba 3,178 1.44 1,717 0.83 4,894 1.14

Any Rental Boat Diving-Snork & Scuba 8,699 3.95 4,414 2.12 13,114 3.06

Tye of Boat Use

Any Use of Charter/Party/Guided Boat 86,483 39.25 67,711 32.57 154,195 36.01

Any Use of Private Boats 17,230 7.82 15,764 7.58 32,994 7.71

Any Use of Rental Boats 35,296 16.02 10,062 4.84 45,358 10.59

1. Participation rate is the percent of all Foreign visitors that did the activity.
143

Table A.4.2 Activity Participation in 41 Aggregated Activities, Upper and Middle Keys, June - November 1995: Foreign Visitors

Upper Keys Middle Keys

Number Number

of Participation of Participation

Activity Participants Rate 1 Participants Rate 

Diving

Snorkeling from a Boat 31,116 14.12 5,019 2.28

Snorkeling from Shore 17,398 7.90 5,019 2.28

All Snorkeling 38,477 17.46 10,038 4.56

Scuba Diving from a Boat 2,677 1.21 1,338 0.61

Scuba Diving from Shore 0 0.00 0 0.00

All Scuba Diving 2,677 1.21 1,338 0.61

All Snorkeling and Scuba Diving 38,812 17.61 11,376 5.16

Fishing

Offshore Fishing 4,684 2.13 0 0.00

Flats/Backcountry Fishing 0 0.00 0 0.00

Other Fishing from a Boat 0 0.00 0 0.00

All Boat Fishing 4,684 2.13 0 0.00

Fishing from Shore 2,677 1.21 1,673 0.76

All Types of Fishing 6,023 2.73 1,673 0.76

VIewing Wildlife - Native Study

Viewing Wildlife/Nature Study - Boat 32,789 14.88 12,380 5.62

Viewing Wildlife/Nature Study - Land 26,098 11.84 15,391 6.99

All Viewing Wildlife/Nature Study 51,191 23.23 27,771 12.60

Boating

Personal Watercraft Use 16,395 7.44 3,346 1.52

All Sailing 1,338 0.61 2,008 0.91

Other Boating Activities 6,357 2.89 669 0.30

All Beach Activities (including Swimming) 40,819 18.53 19,406 8.81

All Camping 0 0.00 669 0.30

Visiting Museums or Historic Areas 12,714 5.77 7,695 3.49

Sightseeing & Attractions (Paid & Unpaid) 50,188 22.78 32,120 14.58

Cultural Events (Fairs, Concerts, Plays) 1,338 0.61 3,011 1.37

All Outdoor Sports and Games 3,680 1.67 669 0.30

Special Aggregates

Any Activities Involving Boats 62,233 28.24 20,075 9.11

All Activities Involving Swimming 71,267 32.34 23,756 10.78

Any Water-based Activities 86,657 39.33 33,458 15.19

Any Land-based Activities 80,635 36.60 51,191 23.23

Only Water-based Activities 29,443 13.36 7,026 3.19

Only Land-based Activities 24,759 11.24 32,455 14.73

Type of Fishing Boat

Any Charter Boat Fishing 2,008 0.91 0 0.00

Any Party Boat Fishing 1,338 0.61 0 0.00

Any Private Boat Fishing 1,004 0.46 0 0.00

Any Rental Boat Fishing 335 0.15 0 0.00

Type of DIving Boat

Any Charter Boat Diving-Snork & Scuba 27,101 12.30 3,680 1.67

Any Private Boat Diving-Snork & Scuba 2,008 0.91 1,004 0.46

Any Rental Boat Diving-Snork & Scuba 5,019 2.28 2,342 1.06

Tye of Boat Use

Any Use of Charter/Party/Guided Boat 51,526 23.39 7,695 3.49

Any Use of Private Boats 7,695 3.49 4,684 2.13

Any Use of Rental Boats 19,406 8.81 5,688 2.58

1. Participation rate is the percent of all Foreign visitors that did the activity in the region.
144144144144p

144

Table A.4.3 Activity Participation in 41 Aggregated Activities, Lower Keys and Key West, June - November 1995: Foreign Visitors

Lower Keys Key West

Number Number

of Participation of Participation

Activity Participants Rate 1 Participants Rate 

Diving

Snorkeling from a Boat 1,338 0.61 16,058 7.29

Snorkeling from Shore 1,338 0.61 3,968 1.80

All Snorkeling 2,677 1.21 19,860 9.01

Scuba Diving from a Boat 0 0.00 1,338 0.61

Scuba Diving from Shore 0 0.00 0 0.00

All Scuba Diving 0 0.00 1,338 0.61

All Snorkeling and Scuba Diving 2,677 1.21 21,198 9.62

Fishing

Offshore Fishing 1,338 0.61 669 0.30

Flats/Backcountry Fishing 0 0.00 0 0.00

Other Fishing from a Boat 0 0.00 0 0.00

All Boat Fishing 1,338 0.61 669 0.30

Fishing from Shore 1,338 0.61 0 0.00

All Types of Fishing 2,677 1.21 669 0.30

VIewing Wildlife - Native Study

Viewing Wildlife/Nature Study - Boat 8,699 3.95 13,712 6.22

Viewing Wildlife/Nature Study - Land 8,699 3.95 21,413 9.72

All Viewing Wildlife/Nature Study 17,398 7.90 32,114 14.58

Boating

Personal Watercraft Use 1,338 0.61 8,699 3.95

All Sailing 0 0.00 2,174 0.99

Other Boating Activities 0 0.00 3,510 1.59

All Beach Activities (including Swimming) 3,011 1.37 41,645 18.90

All Camping 0 0.00 1,004 0.46

Visiting Museums or Historic Areas 2,677 1.21 49,606 22.51

Sightseeing & Attractions (Paid & Unpaid) 20,744 9.41 99,105 44.98

Cultural Events (Fairs, Concerts, Plays) 0 0.00 7,361 3.34

All Outdoor Sports and Games 1,338 0.61 2,342 1.06

Special Aggregates

Any Activities Involving Boats 12,045 5.47 33,619 15.26

All Activities Involving Swimming 7,026 3.19 60,164 27.31

Any Water-based Activities 15,056 6.83 65,183 29.58

Any Land-based Activities 28,105 12.76 125,201 56.82

Only Water-based Activities 3,011 1.37 6,357 2.89

Only Land-based Activities 22,752 10.33 69,500 31.54

Type of Fishing Boat

Any Charter Boat Fishing 0 0.00 0 0.00

Any Party Boat Fishing 0 0.00 669 0.30

Any Private Boat Fishing 1,338 0.61 0 0.00

Any Rental Boat Fishing 0 0.00 0 0.00

Type of DIving Boat

Any Charter Boat Diving-Snork & Scuba 1,338 0.61 16,058 7.29

Any Private Boat Diving-Snork & Scuba 0 0.00 166 0.08

Any Rental Boat Diving-Snork & Scuba 0 0.00 1,338 0.61

Tye of Boat Use

Any Use of Charter/Party/Guided Boat 1,338 0.61 25,924 11.77

Any Use of Private Boats 2,677 1.21 2,174 0.99

Any Use of Rental Boats 0 0.00 10,202 4.63

1. Participation rate is the percent of all Foreign visitors that did the activity in the region.
145

Table A.4.4 Activity Participation in 41 Aggregate Activities, Upper and Middle Keys, December 1995 - May 1996: Foreign Visitors

Upper Keys Middle Keys

Number Number

of Participation of Participation

Activity Participants Rate 1 Participants Rate 

Diving

Snorkeling from a Boat 14,297 6.49 3,119 1.42

Snorkeling from Shore 9,618 4.37 4,224 1.92

All Snorkeling 20,276 9.20 5,784 2.62

Scuba Diving from a Boat 5,459 2.48 520 0.24

Scuba Diving from Shore 1,560 0.71 0 0.00

All Scuba Diving 6,499 2.95 520 0.24

All Snorkeling and Scuba Diving 25,215 11.44 5,784 2.62

Fishing

Offshore Fishing 3,119 1.42 1,105 0.50

Flats/Backcountry Fishing 0 0.00 649 0.29

Other Fishing from a Boat 0 0.00 528 0.24

All Boat Fishing 3,119 1.42 2,282 1.04

Fishing from Shore 1,560 0.71 2,868 1.30

All Types of Fishing 4,159 1.89 4,622 2.10

VIewing Wildlife - Native Study

Viewing Wildlife/Nature Study - Boat 28,343 12.86 3,444 1.56

Viewing Wildlife/Nature Study - Land 21,836 9.91 19,764 8.97

All Viewing Wildlife/Nature Study 45,240 20.53 21,129 9.59

Boating

Personal Watercraft Use 4,809 2.18 4,549 2.06

All Sailing 520 0.24 1,624 0.74

Other Boating Activities 1,300 0.59 0 0.00

All Beach Activities (including Swimming) 30,154 13.69 22,420 10.18

All Camping 8,318 3.78 10,658 4.84

Visiting Museums or Historic Areas 17,937 8.14 7,928 3.60

Sightseeing & Attractions (Paid & Unpaid) 37,173 16.87 25,158 11.42

Cultural Events (Fairs, Concerts, Plays) 3,119 1.42 6,767 3.07

All Outdoor Sports and Games 2,340 1.06 3,639 1.65

Special Aggregates

Any Activities Involving Boats 45,629 20.71 13,265 6.02

All Activities Involving Swimming 45,751 20.76 21,185 9.61

Any Water-based Activities 63,566 28.85 28,471 12.92

Any Land-based Activities 70,251 31.88 53,687 24.37

Only Water-based Activities 18,456 8.38 4,159 1.89

Only Land-based Activities 29,439 13.36 30,219 13.71

Type of Fishing Boat

Any Charter Boat Fishing 1,040 0.47 520 0.24

Any Party Boat Fishing 1,560 0.71 0 0.00

Any Private Boat Fishing 0 0.00 1,242 0.56

Any Rental Boat Fishing 520 0.24 520 0.24

Type of DIving Boat

Any Charter Boat Diving-Snork & Scuba 16,637 7.55 3,119 1.42

Any Private Boat Diving-Snork & Scuba 1,560 0.71 0 0.00

Any Rental Boat Diving-Snork & Scuba 1,560 0.71 1,040 0.47

Tye of Boat Use

Any Use of Charter/Party/Guided Boat 35,873 16.28 5,979 2.71

Any Use of Private Boats 7,019 3.19 3,907 1.77

Any Use of Rental Boats 3,119 1.42 2,340 1.06

1. Participation rate is the percent of all Foreign visitors that did the activity in the region.
146146146146p

146

Table A.4.5 Activity Participation in 41 Aggregate Activities, Lower Keys and Key West, December 1995 - May 1996: Foreign Visitors

Lower Keys Key West

Number Number

of Participation of Participation

Activity Participants Rate 1 Participants Rate 

Diving

Snorkeling from a Boat 5,199 2.36 10,918 4.96

Snorkeling from Shore 0 0.00 7,939 3.60

All Snorkeling 5,199 2.36 16,257 7.38

Scuba Diving from a Boat 0 0.00 1,560 0.71

Scuba Diving from Shore 0 0.00 1,040 0.47

All Scuba Diving 0 0.00 2,600 1.18

All Snorkeling and Scuba Diving 5,199 2.36 16,257 7.38

Fishing

Offshore Fishing 1,624 0.74 2,616 1.19

Flats/Backcountry Fishing 520 0.24 520 0.24

Other Fishing from a Boat 520 0.24 0 0.00

All Boat Fishing 2,144 0.97 3,136 1.42

Fishing from Shore 2,080 0.94 3,132 1.42

All Types of Fishing 2,144 0.97 6,268 2.84

VIewing Wildlife - Native Study

Viewing Wildlife/Nature Study - Boat 6,247 2.84 19,505 8.85

Viewing Wildlife/Nature Study - Land 12,607 5.72 30,942 14.04

All Viewing Wildlife/Nature Study 18,334 8.32 44,208 20.06

Boating

Personal Watercraft Use 3,249 1.47 5,073 2.30

All Sailing 0 0.00 3,123 1.42

Other Boating Activities 520 0.24 2,340 1.06

All Beach Activities (including Swimming) 8,058 3.66 45,021 20.43

All Camping 5,719 2.60 12,218 5.54

Visiting Museums or Historic Areas 2,080 0.94 78,746 35.74

Sightseeing & Attractions (Paid & Unpaid) 14,882 6.75 131,592 59.72

Cultural Events (Fairs, Concerts, Plays) 0 0.00 9,106 4.13

All Outdoor Sports and Games 520 0.24 2,600 1.18

Special Aggregates

Any Activities Involving Boats 14,240 6.46 39,934 18.12

All Activities Involving Swimming 8,123 3.69 53,731 24.39

Any Water-based Activities 16,644 7.55 71,557 32.48

Any Land-based Activities 31,713 14.39 159,634 72.45

Only Water-based Activities 585 0.27 3,639 1.65

Only Land-based Activities 23,525 10.68 94,316 42.81

Type of Fishing Boat

Any Charter Boat Fishing 1,040 0.47 1,560 0.71

Any Party Boat Fishing 0 0.00 1,056 0.48

Any Private Boat Fishing 585 0.27 0 0.00

Any Rental Boat Fishing 520 0.24 520 0.24

Type of DIving Boat

Any Charter Boat Diving-Snork & Scuba 5,199 2.36 9,618 4.37

Any Private Boat Diving-Snork & Scuba 0 0.00 260 0.12

Any Rental Boat Diving-Snork & Scuba 1,040 0.47 1,560 0.71

Tye of Boat Use

Any Use of Charter/Party/Guided Boat 5,719 2.60 29,399 13.34

Any Use of Private Boats 1,624 0.74 4,679 2.12

Any Use of Rental Boats 1,560 0.71 4,167 1.89

1. Participation rate is the percent of all Foreign visitors that did the activity in the region.
147

Table A.4.6 Within Region Participation Rates for 41 Aggregated Activities, June - November 1995: Foreign Visitors

Upper Middle Lower Key

Keys Keys Keys West

Activity (%)1 (%) (%) (%)

Diving

Snorkeling from a Boat 27.68 8.33 4.26 11.95

Snorkeling from Shore 15.48 8.33 4.26 2.95

All Snorkeling 34.23 16.67 8.51 14.78

Scuba Diving from a Boat 2.38 2.22 0.00 1.00

Scuba Diving from Shore 0.00 0.00 0.00 0.00

All Scuba Diving 2.38 2.22 0.00 1.00

All Snorkeling and Scuba Diving 34.52 18.89 8.51 15.78

Fishing

Offshore Fishing 4.17 0.00 4.26 0.50

Flats/Backcountry Fishing 0.00 0.00 0.00 0.00

Other Fishing from a Boat 0.00 0.00 0.00 0.00

All Boat Fishing 4.17 0.00 4.26 0.50

Fishing from Shore 2.38 2.78 4.26 0.00

All Types of Fishing 5.36 2.78 8.51 0.50

VIewing Wildlife - Native Study

Viewing Wildlife/Nature Study - Boat 29.17 20.56 27.66 10.21

Viewing Wildlife/Nature Study - Land 23.21 25.56 27.66 15.94

All Viewing Wildlife/Nature Study 45.54 46.11 55.32 23.90

Boating

Personal Watercraft Use 14.58 5.56 4.26 6.48

All Sailing 1.19 3.33 0.00 1.62

Other Boating Activities 5.65 1.11 0.00 2.61

All Beach Activities (including Swimming) 36.31 32.22 9.57 31.00

All Camping 0.00 1.11 0.00 0.75

Visiting Museums or Historic Areas 11.31 12.78 8.51 36.92

Sightseeing & Attractions (Paid & Unpaid) 44.64 53.33 65.96 73.77

Cultural Events (Fairs, Concerts, Plays) 1.19 5.00 0.00 5.48

All Outdoor Sports and Games 3.27 1.11 4.26 1.74

Special Aggregates

Any Activities Involving Boats 55.36 33.33 38.30 25.02

All Activities Involving Swimming 63.39 39.44 22.34 44.78

Any Water-based Activities 77.08 55.56 47.87 48.52

Any Land-based Activities 71.73 85.00 89.36 93.19

Only Water-based Activities 26.19 11.67 9.57 4.73

Only Land-based Activities 22.02 53.89 72.34 51.73

Type of Fishing Boat

Any Charter Boat Fishing 1.79 0.00 0.00 0.00

Any Party Boat Fishing 1.19 0.00 0.00 0.50

Any Private Boat Fishing 0.89 0.00 4.26 0.00

Any Rental Boat Fishing 0.30 0.00 0.00 0.00

Type of DIving Boat

Any Charter Boat Diving-Snork & Scuba 24.11 6.11 4.26 11.95

Any Private Boat Diving-Snork & Scuba 1.79 1.67 0.00 0.12

Any Rental Boat Diving-Snork & Scuba 4.46 3.89 0.00 1.00

Tye of Boat Use

Any Use of Charter/Party/Guided Boat 45.83 12.78 4.26 19.30

Any Use of Private Boats 6.85 7.78 8.51 1.62

Any Use of Rental Boats 17.26 9.44 0.00 7.59

1. Percent is the percent of all foreign visitors to the region that participated in the activity in the region. 

 Percents do not add to 100 because a visitor can engage in multiple activities.
148148148148p

148

Table A.4.7 Within Region Participation Rates for 41 Aggregated Activities, December 1995 - May 1996: Foreign Visitors

Upper Middle Lower Key

Keys Keys Keys West

Activity (%)1 (%) (%) (%)

Diving

Snorkeling from a Boat 16.09 5.55 16.37 6.90

Snorkeling from Shore 10.83 7.52 0.00 5.02

All Snorkeling 22.82 10.30 16.37 10.28

Scuba Diving from a Boat 6.14 0.93 0.00 0.99

Scuba Diving from Shore 1.76 0.00 0.00 0.66

All Scuba Diving 7.32 0.93 0.00 1.64

All Snorkeling and Scuba Diving 28.38 10.30 16.37 10.28

Fishing

Offshore Fishing 3.51 1.97 5.12 1.65

Flats/Backcountry Fishing 0.00 1.16 1.64 0.33

Other Fishing from a Boat 0.00 0.94 1.64 0.00

All Boat Fishing 3.51 4.06 6.75 1.98

Fishing from Shore 1.76 5.11 6.55 1.98

All Types of Fishing 4.68 8.23 6.75 3.96

VIewing Wildlife - Native Study

Viewing Wildlife/Nature Study - Boat 31.90 6.13 19.67 12.33

Viewing Wildlife/Nature Study - Land 24.58 35.19 39.70 19.57

All Viewing Wildlife/Nature Study 50.92 37.62 57.73 27.95

Boating

Personal Watercraft Use 5.41 8.10 10.23 3.21

All Sailing 0.59 2.89 0.00 1.97

Other Boating Activities 1.46 0.00 1.64 1.48

All Beach Activities (including Swimming) 33.94 39.92 25.37 28.47

All Camping 9.36 18.98 18.01 7.73

Visiting Museums or Historic Areas 20.19 14.12 6.55 49.79

Sightseeing & Attractions (Paid & Unpaid) 41.84 44.79 46.86 83.21

Cultural Events (Fairs, Concerts, Plays) 3.51 12.05 0.00 5.76

All Outdoor Sports and Games 2.63 6.48 1.64 1.64

Special Aggregates

Any Activities Involving Boats 51.36 23.62 44.84 25.25

All Activities Involving Swimming 51.50 37.72 25.58 33.97

Any Water-based Activities 71.55 50.69 52.41 45.25

Any Land-based Activities 79.08 95.58 99.86 100.94

Only Water-based Activities 20.77 7.41 1.84 2.30

Only Land-based Activities 33.14 53.80 74.08 59.64

Type of Fishing Boat

Any Charter Boat Fishing 1.17 0.93 3.27 0.99

Any Party Boat Fishing 1.76 0.00 0.00 0.67

Any Private Boat Fishing 0.00 2.21 1.84 0.00

Any Rental Boat Fishing 0.59 0.93 1.64 0.33

Type of DIving Boat

Any Charter Boat Diving-Snork & Scuba 18.73 5.55 16.37 6.08

Any Private Boat Diving-Snork & Scuba 1.76 0.00 0.00 0.16

Any Rental Boat Diving-Snork & Scuba 1.76 1.85 3.27 0.99

Tye of Boat Use

Any Use of Charter/Party/Guided Boat 40.38 10.64 18.01 18.59

Any Use of Private Boats 7.90 6.96 5.12 2.96

Any Use of Rental Boats 3.51 4.17 4.91 2.63

1. Percent is the percent of all foreign visitors to the region that participated in the activity in the region. 

 Percents do not add to 100 because a visitor can engage in multiple activities.
149

Table A.4.8 Demographic Profiles of Foreign Visitors—Auto, Air and Cruise Ship Survey by Season

Characteristics

Jun - Nov ‘95

SEX (respondent only)

Male

Female

RACE / ETHNICITY

White Not Hispanic

Black Not Hispanic

Hispanic

Asian / Pacific Islander

Other

HOUSEHOLD INCOME (000’s)

< 20

21 - 40

41 - 60

61 - 100

100+

No Answer

AGE (16 and older)

16 - 25

26 - 35

36 - 45

46 - 60

61+

No Answer

Mean

Median

Mode

Minimum

Maximum

75.8

24.2

96.2

0.7

1.7

0.5

0.9

5.3

10.6

9.1

18.6

8.4

48.0

13.5

28.4

32.0

23.4

0.7

2.0

37.5

38.0

44.0

18.0

66.0

77.6

22.4

97.1

0.0

0.9

1.2

0.8

3.9

11.4

16.8

15.2

13.0

39.7

5.9

24.4

24.1

31.1

12.1

2.4

44.2

43.0

41.0

19.0

82.0

76.7

23.3

96.6

0.4

1.3

0.8

0.9

4.6

11.0

12.9

17.0

10.7

43.8

9.8

26.5

28.2

27.1

6.3

2.1

40.8

41.0

44.0

18.0

82.0

Dec ‘95 - May ‘96

Weighted Annual 

Average

%%%
150150150150p

150

Jun - Nov ‘95 Dec ‘95 - May ‘96

Weighted Annual 

Average

Table A.4.8 Demographic Profiles of Foreign Visitors—Auto, Air and Cruise Ship Survey by Season (Continued)

Characteristics

PARTY SIZE

1

2

3

4

5

6+

Mean

Median

Mode

Minimum

Maximum

NUMBER OF CHILDREN

0

1

2

3

4

5+

Mean

Median

Mode

Minimum

Maximum

3.3

38.7

15.0

30.2

7.0

5.7

3.2

3.0

2.0

1.0

20.0

57.9

17.0

19.1

5.3

0.7

0.0

0.7

0.0

0.0

0.0

4.0

6.0

66.5

9.4

12.3

3.3

2.5

2.5

2.0

2.0

1.0

12.0

88.0

5.2

5.0

1.5

0.3

0.0

0.2

0.0

0.0

0.0

4.0

4.6

52.2

12.3

21.5

5.2

4.2

2.9

2.0

2.0

1.0

20.0

72.5

11.3

12.3

3.5

0.4

0.0

0.5

0.0

0.0

0.0

4.0

%%%
151

Table A.4.9 Demographic Profiles of Foreign Visitors—CUSTOMER Survey—Visitors of All Ages by Mode of Access 

 and Season

Characteristics

SEX (respondent only)

Male

Female

RACE / ETHNICITY

White Not Hispanic

Black Not Hispanic

Hispanic

Asian / Pacific Islander

Other

AGE (16 and older)

1 - 15

16 - 25

26 - 35

36 - 45

46 - 60

61+

No Answer

Mean

Median

Mode

Minimum

Maximum

HOUSEHOLD INCOME (000’s)

< 20

21 - 40

41 - 60

61 - 100

100+

No Answer

49.2

50.8

92.5

0.2

3.6

2.3

1.4

21.9

13.9

20.4

23.5

15.0

2.9

2.4

30.9

31.0

42.0

1.0

72.0

4.6

7.8

16.1

17.6

12.0

41.9

52.0

48.0

94.9

0.6

2.3

1.3

0.9

11.9

13.9

22.1

15.3

26.6

9.2

1.0

37.4

36.0

30.0

1.0

76.0

6.5

7.8

17.4

20.5

13.7

34.1

Jun - Nov. ‘95 Dec. ‘95 - May ‘96

47.1

52.9

77.1

0.0

0.0

0.0

22.9

11.5

17.1

20.0

28.6

17.1

5.7

0.0

34.2

36.0

30.0

4.0

71.0

10.0

10.0

10.0

0.0

10.0

60.0

50.0

50.0

100.0

0.0

0.0

0.0

0.0

8.3

0.0

50.0

25.0

16.7

0.0

0.0

35.4

34.0

31.0

12.0

50.0

0.0

42.9

0.0

42.9

0.0

14.2

49.1

50.9

91.4

0.1

3.3

2.2

3.0

21.1

14.1

20.3

23.8

15.1

3.1

2.5

31.1

31.0

42.0

1.0

72.0

4.9

8.0

15.7

16.4

11.9

43.1

46.8

53.2

96.2

0.5

1.7

1.0

0.6

15.4

13.7

17.9

21.5

23.6

7.0

0.9

35.7

36.0

30.0

1.0

76.0

5.2

16.1

22.3

17.8

10.9

27.7

Auto Auto Air Air All All

(%) (%) (%) (%) (%) (%)
152152152152p

152

TYPE OF HOUSEHOLD

Single Adult with no Children

Single Adult with Children

Two Adults with no Children

Two Adults with Children

More than Two Adults with no Children

More than Two Adults with Children

PARTY SIZE

1

2

3

4

5

6+

Mean

Median

Mode

Minimum

Maximum

TYPE OF PARTY

Group of Family Members

Group of 2 or more Familes

Group of Family & Friends

Organized Group or Club

Tour Group

Unrelated Friends

One Person Traveling Alone

Table A.4.9 Demographic Profiles of Foreign Visitors-CUSTOMER Survey-Visitors of All Ages by Mode of Access 

 and Season (Continued)

Characteristics

11.7

1.9

37.4

39.2

5.6

4.2

5.5

41.0

16.6

24.0

7.4

5.5

3.2

3.0

2.0

1.0

23.0

66.1

3.7

5.1

0.5

0.5

18.6

5.5

11.5

3.1

53.4

19.2

9.3

3.4

6.2

62.1

11.2

11.5

5.0

4.0

2.6

2.0

2.0

1.0

20.0

73.0

3.1

2.5

0.6

0.0

14.6

6.2

Jun - Nov. ‘95 Dec. ‘95 - May ‘96

10.0

0.0

30.0

40.0

20.0

0.0

0.0

40.0

10.0

30.0

10.0

10.0

3.6

3.5

2.0

2.0

8.0

70.0

10.0

0.0

0.0

0.0

20.0

0.0

42.9

0.0

42.9

14.2

0.0

0.0

42.9

42.9

14.2

0.0

0.0

0.0

1.7

2.0

1.0

1.0

10.0

42.9

0.0

0.0

0.0

0.0

14.2

42.9

11.6

1.8

36.9

39.3

6.5

3.9

5.2

41.0

16.2

24.3

7.5

5.8

3.2

3.0

2.0

1.0

23.0

66.0

4.2

4.9

0.5

0.5

18.7

5.2

10.6

2.5

44.0

32.8

7.4

2.7

6.9

61.4

11.4

11.5

4.8

3.9

2.7

2.0

2.0

1.0

20.0

72.0

3.0

2.5

0.7

0.0

14.8

6.9

Auto Auto Air Air All All

(%) (%) (%) (%) (%) (%)
153

EMPLOYMENT STATUS

Unemployed

Employed Full-Time

Employed Part-Time

Retired

Student

Homemaker

None of the Above

EDUCATION COMPLETED

8th Grade or less

9th - 11th Grade

12th Grade

13 - 15 years

16 years (College Grad)

17 or more (Grad School)

DISABILITY (Percent Yes)

Hearing Impaired

Visually Impaired

Mobility Impaired

Mentally or Learning Impaired

None of the above

Table A.4.9 Demographic Profiles of Foreign Visitors-CUSTOMER Survey-Visitors of All Ages by Mode of Access 

 and Season (Continued).

Characteristics

1.4

54.8

5.0

2.3

29.4

5.3

1.8

16.7

8.1

12.7

13.4

24.0

25.1

0.5

0.5

0.6

0.0

98.4

1.1

54.9

5.8

12.0

16.5

4.7

5.0

9.8

5.3

17.3

16.6

30.3

20.7

0.3

0.1

0.6

0.2

98.8

Jun - Nov. ‘95 Dec. ‘95 - May ‘96

8.6

60.0

0.0

8.6

17.1

5.7

0.0

8.6

2.8

8.6

20.0

40.0

20.0

0.0

0.0

0.0

0.0

100.0

0.0

75.1

8.3

0.0

8.3

8.3

0.0

0.0

8.3

8.3

41.7

25.0

16.7

0.0

0.0

0.0

0.0

100.0

1.9

55.2

4.6

2.8

28.6

5.3

1.6

16.1

7.7

12.3

13.9

23.2

24.8

0.5

0.5

0.5

0.0

98.5

0.8

52.6

4.6

12.2

12.7

6.9

10.2

13.8

4.2

13.3

16.6

36.1

16.0

0.2

0.2

0.6

0.2

98.8

Auto Auto Air Air All All

(%) (%) (%) (%) (%) (%)
154154154154p

154

Table A.4.10 Detailed Average Expenditures Per Person Per Day in Monroe County By Season: Foreign Visitors

Weighted

Jun. - Dec. '95 - Annual

Category Nov. '95 May '96 Average

Lodging 32.27 46.12 38.89

Publicly Owned

Hotel/motel/bed & breakfast/cabin, etc. 4.65 7.01 5.78

Camping site (RV/tent/camper) 0.00 0.48 0.23

Privately Owned

Hotel/motel/bed & breakfast/cabin, etc. 27.30 35.02 30.99

Rental home, cottage, cabin, condo 0.32 0.78 0.54

Camping site (RV/tent/camper) 0.00 2.83 1.35

Food and Beverages 20.59 27.23 23.76

Food & drinks consumed at restuarants & bars 16.53 21.92 19.11

Beverages purchased at a store for carry-out 1.99 2.54 2.26

Food purchased at a store for carry-out 2.07 2.77 2.40

Transportation 4.70 6.86 5.73

Rental automobile, motor home, trailer, motorcycle or other recreation vehicle 2.89 2.54 2.72

Gas & Oil - auto or RV 1.57 2.39 1.96

Repair & Service - auto or RV 0.00 0.16 0.07

Parking fees & tolls 0.19 0.31 0.25

Taxi fare 0.00 0.08 0.04

Bus Fare

a) Package tour 0.00 0.01 0.00

b) Any other bus fare 0.05 0.17 0.10

Airline fares

a) Package tours 0.00 0.39 0.18

b) Any other airline fare 0.00 0.82 0.39

Boating 1.95 0.78 1.39

Boat, jet ski, and wave runner rental 1.52 0.38 0.97

Boat fuel and oil 0.10 0.03 0.07

Boat repairs 0.01 0.00 0.01

Boat launch fees 0.00 0.00 0.00

Boat slip or marina fees (this trip only) 0.00 0.00 0.00

Sailing charters or sunset cruises 0.32 0.36 0.34

Fishing 0.19 0.75 0.46

Cut bait 0.00 0.09 0.04

Live bait 0.00 0.00 0.00

Daily or special fishing permits 0.00 0.01 0.00

Fishing lines, fly lines, fish nets, traps 0.00 0.25 0.12

Charter/party boat/guide service 0.19 0.41 0.30

Scuba Diving/Snorkeling 3.47 1.64 2.59

Rental fee for equipment 2.04 0.67 1.39

Charter/party boat/guide service 1.43 0.97 1.21

Sightseeing 3.81 4.83 4.30

Sightseeing tours 1.17 1.70 1.42

Glass-bottom boat rides 1.68 1.12 1.41

Backcountry excursions, kayak tours 0.00 0.15 0.07

Park entrance fees 0.55 0.44 0.50

Admission to tourist, amusement, festivals

and other commercial attractions 0.40 1.42 0.89

Other Activity Expenditures 0.55 1.42 0.97

Rental fee for recreation equipment (bicycles,

golf carts or others not listed above) 0.02 0.32 0.17

Guide service, tour, or outfitters (not listed

above,like parasailing) 0.17 0.39 0.28

Admission to motion pictures, theaters,

museums, etc. 0.36 0.70 0.52

Miscellaneous Expenditures 8.58 11.40 9.93

Film purchases 0.42 0.32 0.37

Film development 0.11 0.20 0.15

Footware 1.04 1.31 1.17

Clothing 3.13 6.39 4.69

Souvenirs and gifts (not clothing) 3.87 3.20 3.55

Services 1.14 1.27 1.20

Barber, laundry, and other personal services 0.37 0.08 0.23

Telephone,fax, and other business services 0.77 0.40 0.59

Physician, dentist, and other medical services 0.00 0.00 0.00

Other Services 0.00 0.79 0.38

Total 77.25 102.30 89.23
155

Table A.4.11 Detailed Average Trip Expenditures, June - November 1995: Foreign Visitors

% In % in

Total In in Monroe Monroe

Category Trip S. FL S. FL County County

Lodging 493.53 270.27 54.80 146.93 29.80

Publicly Owned

Hotel/motel/bed & breakfast/cabin, etc. 35.05 34.08 97.20 22.56 97.20

Camping site (RV/tent/camper) 0.00 0.00 0.00 0.00 0.00

Privately Owned

Hotel/motel/bed & breakfast/cabin, etc. 410.81 235.22 57.30 123.40 30.00

Rental home, cottage, cabin, condo 47.67 0.97 2.00 0.97 2.00

Camping site (RV/tent/camper) 0.00 0.00 0.00 0.00 0.00

Food and Beverages 202.26 152.57 75.40 78.44 38.80

Food & drinks consumed at restuarants & bars 155.49 113.74 73.10 59.05 38.00

Beverages purchased at a store for carry-out 20.46 15.96 78.00 8.26 40.40

Food purchased at a store for carry-out 11.13 22.87 86.90 11.13 42.30

Transportation 726.12 168.89 23.30 13.43 1.80

Rental automobile, motor home, trailer, motor-

 cycle or other recreation vehicle 138.20 90.62 65.60 7.21 5.20

Gas & Oil - auto or RV 5.56 10.59 38.00 5.56 20.00

Repair & Service - auto or RV 0.00 0.00 0.00 0.00 0.00

Parking fees & tolls 3.20 1.94 60.70 0.51 16.00

Taxi fare 0.90 0.29 32.10 0.00 0.00

Bus Fare

a) Package tour 0.00 0.00 0.00 0.00 0.00

b) Any other bus fare 0.14 0.14 100.00 0.14 100.00

Airline fares

a) Package tours 314.96 65.31 20.70 0.00 0.00

b) Any other airline fare 240.84 0.00 0.00 0.00 0.00

Boating 7.75 6.16 79.50 5.79 74.80

Boat, jet ski, and wave runner rental 4.04 4.04 100.00 4.04 100.00

Boat fuel and oil 1.09 1.09 100.00 0.73 66.70

Boat repairs 0.06 0.06 100.00 0.06 100.00

Boat launch fees 0.00 0.00 0.00 0.00 0.00

Boat slip or marina fees (this trip only) 0.00 0.00 0.00 0.00 0.00

Sailing charters or sunset cruises 2.56 0.97 37.80 0.97 37.80

Fishing 0.70 0.70 100.00 0.70 100.00

Cut bait 0.00 0.00 0.00 0.00 0.00

Live bait 0.00 0.00 0.00 0.00 0.00

Daily or special fishing permits 0.00 0.00 0.00 0.00 0.00

Fishing lines, fly lines, fish nets, traps 0.00 0.00 0.00 0.00 0.00

Charter/party boat/guide service 0.70 0.70 100.00 0.70 100.00

Scuba Diving/Snorkeling 24.74 24.74 100.00 23.19 93.70

Rental fee for equipment 18.43 18.43 100.00 16.88 91.60

Charter/party boat/guide service 6.31 6.31 100.00 6.31 100.00

Sightseeing 61.57 30.77 50.00 12.67 20.60

Sightseeing tours 14.61 6.26 42.80 4.75 32.50

Glass-bottom boat rides 4.85 4.19 86.20 4.19 86.20

Backcountry excursions, kayak tours 0.30 0.00 0.00 0.00 0.00

Park entrance fees 14.14 8.11 57.40 1.95 13.80

Admission to tourist, amusement, festivals

 and other commercial attractions 27.66 12.22 44.20 1.78 6.40

Other Activity Expenditures 14.26 6.92 48.50 2.19 15.40

Rental fee for recreation equipment (bicycles,

 golf carts or others not listed above) 0.10 0.10 100.00 0.10 100.00

Guide service, tour, or outfitters (not listed

 above,like parasailing) 6.80 0.73 10.70 0.64 9.40

Admission to motion pictures, theaters,

 museums, etc. 7.36 6.09 82.80 1.46 19.80

Miscellaneous Expenditures 157.76 85.45 54.20 26.22 16.60

Film purchases 4.67 4.24 90.90 2.61 55.90

Film development 3.36 2.92 87.10 1.37 40.80

Footware 40.34 7.69 19.10 3.38 8.40

Clothing 66.47 44.19 66.50 9.80 14.70

Souvenirs and gifts (not clothing) 42.93 26.40 61.50 9.05 21.10

Services 9.30 6.86 73.70 2.83 30.50

Barber, laundry, and other personal services 1.69 1.18 69.80 0.75 44.50

Telephone,fax, and other business services 5.69 3.76 66.10 2.08 36.60

Physician, dentist, and other medical services 1.92 1.92 100.00 0.00 0.00

Other Services 0.00 0.00 0.00 0.00 0.00

Total 1,697.99 753.33 44.40 312.39 18.40
156156156156p

156

Table A.4.12 Detailed Average Trip Expenditures, December 1995 - May 1996: Foreign Visitors

% In % in

Total In in Monroe Monroe

Category Trip S. FL S. FL County County

Lodging 465.65 312.37 67.10 164.51 35.30

Publicly Owned

Hotel/motel/bed & breakfast/cabin, etc. 85.34 48.11 56.40 15.80 56.40

Camping site (RV/tent/camper) 6.40 5.27 82.20 1.78 27.80

Privately Owned

Hotel/motel/bed & breakfast/cabin, etc. 324.35 223.09 68.80 129.30 39.90

Rental home, cottage, cabin, condo 20.43 20.23 99.10 4.77 23.40

Camping site (RV/tent/camper) 29.14 15.67 53.80 12.86 44.10

Food and Beverages 289.59 199.99 69.10 126.91 43.80

Food & drinks consumed at restuarants & bars 225.51 152.10 67.40 95.25 42.20

Beverages purchased at a store for carry-out 23.38 18.02 77.10 10.93 46.70

Food purchased at a store for carry-out 20.74 29.87 73.40 20.74 50.90

Transportation 452.50 120.80 26.70 30.45 6.70

Rental automobile, motor home, trailer, motor-

 cycle or other recreation vehicle 128.23 68.38 53.30 10.51 8.20

Gas & Oil - auto or RV 9.81 20.52 48.00 9.81 23.00

Repair & Service - auto or RV 3.92 3.36 85.70 3.30 84.10

Parking fees & tolls 6.98 3.76 53.80 1.18 16.90

Taxi fare 1.07 0.74 69.80 0.42 39.20

Bus Fare

a) Package tour 3.31 1.96 59.20 0.07 2.20

b) Any other bus fare 0.59 0.45 76.90 0.42 71.50

Airline fares

a) Package tours 129.39 13.36 10.30 1.93 1.50

b) Any other airline fare 136.28 8.27 6.10 2.81 2.10

Boating 13.36 13.12 98.20 4.91 36.70

Boat, jet ski, and wave runner rental 3.17 3.17 100.00 2.51 79.10

Boat fuel and oil 7.43 7.43 100.00 0.18 2.50

Boat repairs 0.34 0.34 100.00 0.34 100.00

Boat launch fees 0.00 0.00 0.00 0.00 0.00

Boat slip or marina fees (this trip only) 0.00 0.00 0.00 0.00 0.00

Sailing charters or sunset cruises 2.42 2.18 90.00 1.88 77.50

Fishing 1.93 1.93 100.00 1.93 100.00

Cut bait 0.20 0.20 100.00 0.20 100.00

Live bait 0.00 0.00 0.00 0.00 0.00

Daily or special fishing permits 0.07 0.07 100.00 0.07 100.00

Fishing lines, fly lines, fish nets, traps 0.35 0.35 100.00 0.35 100.00

Charter/party boat/guide service 1.32 1.32 100.00 1.32 100.00

Scuba Diving/Snorkeling 6.06 5.64 93.00 5.64 93.00

Rental fee for equipment 2.78 2.35 84.60 2.35 84.60

Charter/party boat/guide service 3.28 3.28 100.00 3.28 100.00

Sightseeing 57.37 34.36 59.90 14.40 25.10

Sightseeing tours 12.27 7.29 59.40 4.82 39.30

Glass-bottom boat rides 3.33 3.24 97.10 3.12 93.70

Backcountry excursions, kayak tours 1.69 1.60 94.70 0.47 27.80

Park entrance fees 6.60 4.73 71.60 1.44 21.80

Admission to tourist, amusement, festivals

 and other commercial attractions 33.47 17.52 52.30 4.54 13.60

Other Activity Expenditures 37.38 33.41 89.40 5.92 15.80

Rental fee for recreation equipment (bicycles,

 golf carts or others not listed above) 30.25 29.38 97.10 3.46 11.40

Guide service, tour, or outfitters (not listed

 above,like parasailing) 3.16 1.74 55.20 0.99 31.40

Admission to motion pictures, theaters,

 museums, etc. 3.97 2.28 57.60 1.47 37.00

Miscellaneous Expenditures 107.57 73.25 68.10 39.10 36.30

Film purchases 3.06 1.97 64.20 1.31 42.70

Film development 3.03 1.33 43.90 1.05 34.50

Footware 16.14 10.30 63.80 4.54 28.10

Clothing 55.55 39.19 70.50 23.03 41.50

Souvenirs and gifts (not clothing) 29.79 20.47 68.70 9.18 30.80

Services 16.86 13.23 78.40 3.84 22.80

Barber, laundry, and other personal services 2.51 1.44 57.40 0.53 21.10

Telephone,fax, and other business services 5.42 3.61 66.60 1.97 36.40

Physician, dentist, and other medical services 0.51 0.02 4.80 0.02 4.80

Other Services 8.43 8.16 96.80 1.31 15.60

Total 1,448.28 808.09 55.80 397.61 27.50
157

Table A.4.13 Detailed Average Trip Expenditures, June 1995 - May 1996: Foreign Visitors

% In % in

Total In in Monroe Monroe

Category Trip S. FL S. FL County County

Lodging 480.20 290.40 60.50 155.34 32.30

Publicly Owned

Hotel/motel/bed & breakfast/cabin, etc. 59.10 40.79 69.00 19.33 69.00

Camping site (RV/tent/camper) 3.06 2.52 82.20 0.85 27.80

Privately Owned

Hotel/motel/bed & breakfast/cabin, etc. 369.47 229.42 62.10 126.22 34.20

Rental home, cottage, cabin, condo 34.64 10.18 29.40 2.79 8.00

Camping site (RV/tent/camper) 13.93 7.49 53.80 6.15 44.10

Food and Beverages 244.02 175.25 71.80 101.62 41.60

Food & drinks consumed at restuarants & bars 188.97 132.08 69.90 76.36 40.40

Beverages purchased at a store for carry-out 21.85 16.95 77.50 9.53 43.60

Food purchased at a store for carry-out 15.72 26.22 79.00 15.72 47.40

Transportation 595.29 145.89 24.50 21.57 3.60

Rental automobile, motor home, trailer, motor-

 cycle or other recreation vehicle 133.44 79.99 59.90 8.79 6.60

Gas & Oil - auto or RV 7.59 15.34 43.80 7.59 21.70

Repair & Service - auto or RV 1.87 1.61 85.70 1.58 84.10

Parking fees & tolls 5.01 2.81 56.10 0.83 16.60

Taxi fare 0.98 0.51 51.80 0.20 20.50

Bus Fare

a) Package tour 1.58 0.94 59.20 0.03 2.20

b) Any other bus fare 0.35 0.29 81.70 0.27 77.30

Airline fares

a) Package tours 226.23 40.47 17.90 0.92 0.40

b) Any other airline fare 190.85 3.95 2.10 1.34 0.70

Boating 10.43 9.49 90.90 5.37 51.50

Boat, jet ski, and wave runner rental 3.62 3.62 100.00 3.31 91.30

Boat fuel and oil 4.12 4.12 100.00 0.47 11.40

Boat repairs 0.19 0.19 100.00 0.19 100.00

Boat launch fees 0.00 0.00 0.00 0.00 0.00

Boat slip or marina fees (this trip only) 0.00 0.00 0.00 0.00 0.00

Sailing charters or sunset cruises 2.49 1.55 62.10 1.40 56.30

Fishing 1.29 1.29 100.00 1.29 100.00

Cut bait 0.10 0.10 100.00 0.10 100.00

Live bait 0.00 0.00 0.00 0.00 0.00

Daily or special fishing permits 0.03 0.03 100.00 0.03 100.00

Fishing lines, fly lines, fish nets, traps 0.17 0.17 100.00 0.17 100.00

Charter/party boat/guide service 1.00 1.00 100.00 1.00 100.00

Scuba Diving/Snorkeling 15.81 15.61 98.70 14.80 93.60

Rental fee for equipment 10.95 10.74 98.10 9.93 90.70

Charter/party boat/guide service 4.86 4.86 100.00 4.86 100.00

Sightseeing 59.56 32.49 54.50 13.49 22.70

Sightseeing tours 13.49 6.75 50.00 4.78 35.50

Glass-bottom boat rides 4.13 3.73 90.40 3.68 89.10

Backcountry excursions, kayak tours 0.97 0.76 79.10 0.22 23.20

Park entrance fees 10.53 6.49 61.60 1.71 16.20

Admission to tourist, amusement, festivals

 and other commercial attractions 30.44 14.75 48.50 3.10 10.20

Other Activity Expenditures 25.31 19.58 77.40 3.98 15.70

Rental fee for recreation equipment (bicycles,

 golf carts or others not listed above) 14.52 14.10 97.10 1.70 11.70

Guide service, tour, or outfitters (not listed

 above,like parasailing) 5.06 1.21 24.00 0.81 16.00

Admission to motion pictures, theaters,

 museums, etc. 5.74 4.27 74.40 1.46 25.50

Miscellaneous Expenditures 133.77 79.61 59.50 32.38 24.20

Film purchases 3.90 3.15 80.90 1.99 50.90

Film development 3.20 2.16 67.50 1.21 38.00

Footware 28.77 8.94 31.10 3.94 13.70

Clothing 61.25 41.80 68.20 16.13 26.30

Souvenirs and gifts (not clothing) 36.65 23.56 64.30 9.11 24.90

Services 12.92 9.90 76.70 3.32 25.70

Barber, laundry, and other personal services 2.08 1.30 62.60 0.65 31.00

Telephone,fax, and other business services 5.56 3.69 66.30 2.03 36.50

Physician, dentist, and other medical services 1.24 1.01 81.50 0.01 0.90

Other Services 4.03 3.90 96.80 0.63 15.60

Total 1,578.59 779.52 49.40 353.14 22.40
158158158158p

158

Table A.4.14 Special Issue Questions by Season: Foreign Visitors

Special Issue

PRIMARY PURPOSE OF TRIP

Recreation/Vacation

Visit Family or Friends

Business Trip

Business/Pleasure

Other

ATTENDANCE AT SPECIAL EVENTS

Yes

IMPORTANCE OF SPECIAL EVENTS

IN TRIP PLANNING 

Not important

Somewhat important

Important

Very important

Extremely important

Don't know

LIKELIHOOD OF MAKING A RETURN

TRIP TO KEYS

Will return

Very likely

Likely

Somewhat likely

Will not return

Don't know

HOW SOON MIGHT THEY RETURN

In less than 3 months

3 to 6 months

6 to 12 months

Greater than one year

Don't know

OWN SECOND HOME IN KEYS

Yes

USE OWN BOAT IN KEYS

Yes

STORE OR TRAILER BOAT USED

Store in Keys

Trailer to Keys

USE OF AM INFORMATION

RADIO STATIONS IN KEYS

Yes

Jun. ‘95 - Nov. ‘95

(%)

Dec. ‘95 - May ‘96

(%)

Annual Weighted 

Average

(%)

94.2

1.5

0.2

3.1

1.0

1.0

50.0

0.0

50.0

0.0

0.0

0.0

26.1

21.9

8.0

17.9

8.5

17.6

0.0

0.0

8.1

58.9

33.0

0.2

2.8

0.0

100.0

31.8

95.9

1.6

0.5

1.5

0.5

2.1

71.4

0.0

28.6

0.0

0.0

0.0

19.4

17.5

21.8

20.9

2.0

18.5

1.5

2.8

15.7

46.6

33.4

0.9

1.8

15.0

85.0

17.6

95.1

1.5

0.3

2.3

0.8

1.5

64.0

0.0

36.0

0.0

0.0

0.0

22.8

19.7

14.9

19.4

5.3

17.9

0.8

1.4

11.9

52.8

33.1

0.5

2.3

6.1

93.9

24.6
159

Jun. ‘95 - Nov. ‘95 Dec. ‘95 - May ‘96

Annual Weighted 

Average

Table A.4.14 Special Issue Questions by Season: Foreign Visitors (Continued)

Special Issue

ENVIRONMENTAL CONCERN INDEX

(SCALE 16 - 80)

Places very high priority on the protection 

of the environment (65+)

Concerned about protection of the 

environment (49 - 64)

Neutral, or undecided about environmental 

issues (48)

Little concern about protection of the 

environment (32 - 47)

Places very low priority on the protection of 

the environment (16 - 31)

Mean

Median

Mode

Minimum

Maximum

39.4

57.9

0.0

2.7

0.0

62.9

63.0

62.0

34.0

80.0

54.4

42.4

1.0

2.2

0.0

64.3

65.0

68.0

42.0

80.0

46.9

50.1

0.5

2.5

0.0

63.6

64.0

62.0

34.0

80.0

(%) (%) (%)