REV HOLDINGSLLC AND SUBSIDIARIES

Exhibit 31.1

CERTIFICATIONS

I, Ronald O. Perelman,certify that:

|          |                                                                                                        |
|----------|--------------------------------------------------------------------------------------------------------|
| 1.  | I have reviewed thisquarterly report on Form 10-Q (the "Report")of REV Holdings LLC (the"Registrant"); |

|          |                                                                                                                                                                                                                                                                                                       |
|----------|-------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|
| 2.  | Basedon my knowledge, this Report does not contain any untrue statement of amaterial fact or omit to state a material fact necessary to make thestatements made, in light of the circumstances under which suchstatements were made, not misleading with respect to the period coveredby this Report; |

|          |                                                                                                                                                                                                                                                                                    |
|----------|------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|
| 3.  | Based on my knowledge, thefinancial statements, and other financial information included in thisReport, fairly present in all material respects the financialcondition, results of operations and cash flows of the Registrant asof, and for, the periods presented in thisReport; |

|          |                                                                                                                                                                                                                                                                                                                                                                                                                                                           |
|----------|-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|
| 4.  | The Registrant's othercertifying officer and I are responsible for establishing andmaintaining disclosure controls and procedures (as defined in ExchangeAct Rules 13a-15(e) and 15d-15(e)) [As the Registrant is not anacceleratedfiler," this language is intentionally omitted pursuant tothe Commission's transition rules in SEC Release Nos. 33-8238 and34-47986, as modified by SEC Release Nos. 33-8545 and 34-51293]for the Registrant and have: |

(a)   Designed suchdisclosure controls and procedures, or caused such disclosure controlsand procedures to be designed under our supervision, to ensure thatmaterial information relating to the Registrant, including itsconsolidated subsidiaries, is made known to us by others within thoseentities, particularly during the period in which this Report is beingprepared;

(b)   [Intentionallyomitted];

(c)   Evaluated the effectiveness ofthe Registrant's disclosure controls and procedures and presentedin this Report our conclusions about the effectiveness of thedisclosure controls and procedures, as of the end of the period coveredby this Report based on such evaluation; and

(d)   Disclosed in this Report any change in theRegistrant's internal control over financial reporting thatoccurred during the Registrant's most recent fiscal quarter (theRegistrant's fourth fiscal quarter in the case of an annualreport) that has materially affected, or is reasonably likely tomaterially affect, the Registrant's internal control overfinancial reporting; and

|          |                                                                                                                                                                                                                                                                                            |
|----------|--------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|
| 5.  | TheRegistrant's other certifying officer and I have disclosed, basedon our most recent evaluation of internal control over financialreporting, to the Registrant's auditors and the audit committeeof the Registrant's board of directors (or persons performing theequivalent functions): |

(a) All significant deficienciesand material weaknesses in the design or operation of internal controlover financial reporting which are reasonably likely to adverselyaffect the Registrant's ability to record, process, summarize andreport financial information; and

(b)   Any fraud,whether or not material, that involves management or other employeeswho have a significant role in the Registrant's internal controlover financial reporting.

Date:   November 14,2005

/s/   Ronald O.Perelman                    Ronald O. PerelmanPresident and Chief ExecutiveOfficer

----