REVHOLDINGS LLC AND SUBSIDIARIES

Exhibit 31.1

CERTIFICATIONS

I, Ronald O. Perelman, certifythat:

|  | 1. | I have reviewedthis quarterly report on Form 10-Q (the"Report") of REV Holdings LLC (the"Registrant"); |
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|  | 2. | Based onmy knowledge, this Report does not contain any untrue statement of amaterial fact or omit to state a material fact necessary to make thestatements made, in light of the circumstances under which suchstatements were made, not misleading with respect to the period coveredby this Report; |
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|  | 3. | Based on my knowledge, thefinancial statements, and other financial information included in thisReport, fairly present in all material respects the financialcondition, results of operations and cash flows of the Registrant asof, and for, the periods presented in this Report; |
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|  | 4. | The Registrant's other certifying officer and Iare responsible for establishing and maintaining disclosure controlsand procedures (as defined in Exchange Act Rules 13a-15(e) and15d-15(e)) for the Registrant and have: |
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|  | (a) | Designed such disclosure controls andprocedures, or caused such disclosure controls and procedures to bedesigned under our supervision, to ensure that material informationrelating to the Registrant, including its consolidated subsidiaries, ismade known to us by others within those entities, particularly duringthe period in which this Report is being prepared; |
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|  | (b) | [Intentionally omitted per SEC'stransition rules in SEC Release Nos. 33-8238 and 34-47986]; |
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|  | (c) | Evaluated the effectiveness of theRegistrant's disclosure controls and procedures and presented inthis Report our conclusions about the effectiveness of the disclosurecontrols and procedures, as of the end of the period covered by thisReport based on such evaluation; and |
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|  | (d) | Disclosed in this Report any change in theRegistrant's internal control over financial reporting thatoccurred during the Registrant's most recent fiscal quarter (theRegistrant's fourth fiscal quarter in the case of an annualreport) that has materially affected, or is reasonably likely tomaterially affect, the Registrant's internal control overfinancial reporting; and |
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|  | 5. | The Registrant'sother certifying officer and I have disclosed, based on our most recentevaluation of internal control over financial reporting, to theRegistrant's auditors and the audit committee of theRegistrant's board of directors (or persons performing theequivalent functions): |
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|  | (a) | All significantdeficiencies and material weaknesses in the design or operation ofinternal control over financial reporting which are reasonably likelyto adversely affect the Registrant's ability to record, process,summarize and report financial information; and |
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|  | (b) | Any fraud, whether or not material, thatinvolves management or other employees who have a significant role inthe Registrant's internal control over financialreporting. |
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|  | /s/ Ronald O.Perelman                             |
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|  | RonaldO. Perelman Chief Executive Officer |
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Date: November 13,2003

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