# Air Choice One Multi-Aero Inc. 

# d/b/a Air Choice One

Proposal to Provide Essential Air Service at Manistee/Ludington, Michigan Docket DOT-OST-1996-1711

Shane Storz, CF 0
12300 Old T t It : - h 

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### We understand the efforts of an air carrier dedicated to serving Manistee/Ludington, Michigan (Manistee) are critical to maintaining scheduled airline service now and in the future. Air Choice One is that air carrier and we believe the strategy outlined in our proposal will support and complement airport development efforts. We have proven our strategy works with other EAS communities and we are committed to delivering these same results for Manistee. Our proposal will give the best access to the national transportation system for the community at reasonable prices and may be considered as an individual offering. Our proposal allocates substantial resources to support marketing efforts. Achievements in our other EAS markets demonstrate our marketing strategies are successful. Through on-site community outreach, community-specific advertising, consistent flight schedules, and outstanding customer service we will quickly build consumer recognition in the community ensuring retention of current passenger momentum while also working to increase demand. We commit to providing you with outstanding service and will continue working with you throughout our term to provide the next level of air service that will bring us all success.

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## Air Choice One will team with your local airport to raise awareness about your communities' air service and increase enplanements.

• LOCAL AIRPORT INITIATIVES • Provide Financial Support Through Discounted Fuel Costs • Educate the Community about the EAS Program and Air Choice One's Service • Draft and Distribute Press Releases • Community Involvement • Participate in Marketing and Advertising • Distribute Information Pertaining to Air Choice One at Local Business Events • High Visibility Presence on City Website(s) and Electronic Signage

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Air Choice One will team with your chosen destination airport to promote tourism opportunities and encourage air travel to your community, again, increasing enplanements.

• CHICAGO O'HARE INTERNATIONAL AIRPORT {ORO) INITIATIVES • EAS Communities Receiving Reliable Service to Hub Airports Have Benefited From a Steady

Increase in Ridership • Market Vacation Packages to ORO and Beyond and to Local Communities From ORO • Air Choice One Operates from Terminal 3, Gate L 11 A

### Air Choice One is dedicated to working with your community to reinvigorate the service at your airport and sustain growth that will launch us into the future.

• WE ARE YOUR NEIGHBORS • Corporate Headquarters in Midwest • WE ARE IN YOUR COMMUNITY • Routine On-Site Sales Visits • Chamber of Commerce Participation and Membership • Airport Affiliate Participation • STRONG PUBLIC RELATIONS AND MEDIA OUTREACH • Business Incentive Programs • Travel Agent Discounts • Business to Business Communication • Attendance at Public Events • WE KEEP YOU INFORMED • Airport Board UpdatesAir Choice One reinvests in our served communities.

• TRADITIONAL MEDIA • Radio-Talk Shows/Commercials • TV Commercials and Event Coverage • Print-Newspaper/Magazines • Billboards • Web Based

- E-Biasts- Constant Contact

- Monthly E-Mail Promotions

- City Representation on Our Website • SOCIAL MEDIA • Twitter, Facebook, Linked In • INTERACTIVE MEDIA • Contests • You TubeNideos • EVENTS AND SPONSORSHIPS • Local Charitable Support
- March of Dimes, Make-A-Wish Foundation, Red Cross, etc. • Business/Community Support -Golf Tournaments, Business Luncheons, Air Shows, etc.

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# SOLD THROUGH

- Global Distribution Systems

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## - Travel Agents

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### AIR CHOICE ONE, MANISTEE, AND CHICAGO O'HARE: 

## A WINNING COMBINATION!

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Air Choice One
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• Air Choice One Operates from Terminal 3, Gate lllA • 39 Carriers Serving Over 67 Million Passengers and More

Than 950,000 Aircraft Operations in 2010OPTION 1, 2 YEAR TERM WITH DISCOUNTED 4 YEAR TERM OPTION -ORO SERVICE CESSNA GRAND CARAVAN Manistee/Ludington, Michigan- Chicago O'Hare International Airport Cessna Grand Caravan 18 Round Trips Per Week

OPTION 2, 2 YEAR TERM W ITH DISCOUNTED 4 YEAR TERM OPTION -ORO SERVICE CESSNA GRAND CARAVAN**-- --** **-- ---** **------- ---** **--- ---** **------ ---··----** **-- -·-** **·~·-- ---** **·- ··**  Manistee/Ludington, Michigan- Chicago O'Hare International Airport Cessna Grand Caravan 24 Round Trips Per Week.. .. -_,.,._ - -**~** ... -_ .............-..- ... 

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### Option 1: 2 Year Term with Discounted 4**Ye~rTe E~** **q~ tion**  '::G .:e__, ..


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### 18 Total Round Trips Per Week- Based on**98~:_F~ ~:** **)~ n**  

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### Manistee/Ludington, Michigan- Chicago O'Hare International Airport- Caravan Operation Revenues MBL-ORD Revenues Other Revenues Total Operating Revenues
Direct Operating Expenses Flying Operations Fuel and Oil Maintenance Aircraft Leases Total Direct $ 589,950 2,950 $ 592,900

$ 204,196 536,728 367,552 420,000 $1,528,476 Marketing 52,000 Indirect Total Operating Expenses Operating Loss Profit Element (5% total Oper. Exp.) Compensation Required Compensation per PAX Compensation per Departure 501 ,960 $2,082,436 $1,489,536 104,122 $1,593,658 $186 $866 # Passengers: Average Fare: Departures: Block Hours: Revenue Passenger Miles: Available Seat Miles : 8,550 $69

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1,840 2,042 1,539,000 2,971,987
Representative Schedule Departure Arr i val MBL@ 7 : 30AM ET ORD@ 7 :45AM CT ORD @ 9 : 30AM CT MBL@ 11: 4 5 AM ET MBL@ 12 : 30 PM ET ORD@ 12 : 45 PM CT ORD@ 2 : 30 PM CT MBL@ 4 :45PM ET MBL@ 5 : 00PM ET ORD@ 5 : 15 PM CT ORD @ 8 : 00 PM CT MBL@ 10 : 15 PM ET

### Manistee/Ludington, Michigan- Chicago O'Hare International Airport- Caravan Operation Revenues MBL-ORD Revenues Other Revenues Total Operating Revenues
Direct Operating Expenses Flying Operations Fuel and Oil Maintenance Aircraft Leases Total Direct $ 731,400 3,657 $ 735,057

$ 285,874 715,638 462,843 420,000 $1,884,355 Marketing 52,000 Indirect Total Operating Expenses Operating Loss Profit Element (5% total Oper. Exp.) Compensation Required Compensation per PAX Compensation per Departure 563,097 $2,499,452 $1,764,395 124,973 $1,889,368 $178 $770 # Passengers: Average Fare: Departures: Block Hours: Revenue Passenger Miles: Available Seat Miles: 10,600 $69.00

2,453 2,723 1,908,000 3,962,650 Representative Schedule Departure Arrival MBL@ 7:00AM ET ORO@ 7:15AM CT ORO@ 9:00AM CT MBL@ 11:15 AM ET MBL@ 11:30 AM ET ORO@ 11:45 AM CT ORO@ 12:30 PM CT MBL @2:45PM ET MBL@ 3:00PM ET ORO@ 3:15PM CT ORO@ 3:45 PM CT MBL@ 6:00PM ET MBL@ 6:15 PM ET ORO@ 6:30 PM CT ORO @ 7:30 PM CT MBL@ 9:45 PM ET

# l Air Choice 

# One

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# ·• Established Hub - Chicago O'Hare

· • Successful Pricing Strategy • Community Support & 

# Involvement • Proven Reliability 1

# 02°/o • Successful Marketing Campaigns • Service that Caters to Community and Business Needs 

# e Look Fo rward to 

# Se ing Y ou!