EXHIBIT 10.53

                  SPONSORSHIP AGREEMENT
      for Boxing Event in China, on April 22, 2000


American Champion Media, Inc. ("ACM"), a Delaware company with headquarters
at 1694 The Alameda, San Jose, CA 95126, U.S.A., is the  host and producer of
a boxing event to take place at the Tian He Stadium in Guangzhou, China (the
"Event").  This Event is scheduled to take place on April 22, 2000, and this
Sponsorship Agreement (the  "Agreement") dated as of April 14, 2000 is made
by and between Shun Li  De Commerce & Trading Ltd ("SLD") a Beijing company,
with headquarters at Xin Xing Dong Xiang, Bldg 1 Suite 1413, Xi Cheng
District, Beijing, China (the "Sponsor") and ACM.

1)      The Sponsor wishes to become a sponsor of the Event, a production
of ACM, to take place on April 22, 2000 at the Tian He Stadium in
Guangzhou, China.

2)      As a sponsor of the Event, the Sponsor is entitled to the
following sponsorship components:

*  Two Floor Cards (12in x 66in) in prominent position for TV camera
*  Two Drapes over ropes (5in x 60in, with lettering within the middle 36")
*  Two Ring Side banners (200cm x 15cm)
*  One overhead banner (5ft x 8 ft) to be hung over boxing ring
*  Other handout materials for audience

3)      For the above sponsorship components, the Sponsor agrees to pay ACM
a total amount of US$400,000.00.  The amount is payable 180 days from the
date of the Event.

4)      This is understood between the parties that SLD may resale all or
some of the above sponsorship components to other buyers, provided that SLD
shall submit third party display materials at least five days prior to the
event for ACM's approval.

5)      ACM retains all of its rights under copyright and trademark laws
pertaining to the Event's intellectual property, whether registered or
unregistered, and any applications of the Event's logo, name, characters and
likeness.  Video and audio excerpts of the Event must have ACM's approval in
writing prior to such use.  The Sponsor shall retain all of its rights under
copyright and trademark laws pertaining to any of its intellectual property.

6)      Display materials from the Sponsor must be delivered to the Tian
He Stadium at least two days prior to the event.

7)      All covenants, promises and agreements by or on behalf of the
parties contained in this Agreement shall be binding upon and shall inure to
the benefit of the successors and assigns of the  parties; but nothing in
this Agreement, expressed or implied is intended to confer on any party the
right to assign its rights or  obligations hereunder.  Nothing in this
Agreement, whether  expressed or implied, is intended to confer any rights or
remedies  under or by reason of this Agreement on any persons other than the
parties to it and their respective successors and assigns, nor is anything
in this Agreement intended to relieve or discharge the obligation or
liability of any third persons to any party to this Agreement, nor shall any
provision give any third person any right of subrogation or action over or
against any party to this  Agreement.

8)      This Agreement shall be governed by, and construed and enforced in
accordance with, the laws of the State of California and the laws of Hong
Kong.  In the event of a dispute, the parties shall seek mediation at a
third country mutually agreed upon.

9)      This Agreement sets forth the entire agreement of the parties hereto
with regard to the subject matter hereof and supersedes and replaces all
prior agreements, understandings and representations, oral or written, with
regard to such matter.

10)     This Agreement may be executed in two or more counterparts, each of
which shall be deemed an original, but all of which together shall
constitute one and the same instrument.


IN WITNESS WHEREOF, the parties have caused this Agreement to be duly
executed as of the date hereby written.


/s/ Anthony K. Chan

Anthony K. Chan
Chief Executive Officer
American Champion Media, Inc.


/s/ He, Li

He, Li
Chief Financial Officer
Shun Li De Commerce & Trading Ltd