Air Choice One Multi-Aero Inc. 

d/b/a 

Air Choice One 

Proposal to Provide Essential Air Service at 

Manistee/Ludington, Michigan 

Docket DOT-OST-1996-1711 

Shane Storz, CF 0 

12300 Old T 

t It : - h p 
We understand the efforts of an air carrier dedicated to serving Manistee/Ludington, 

Michigan (Manistee) are critical to maintaining scheduled airline service now and in the 

future. Air Choice One is that air carrier and we believe the strategy outlined in our 

proposal will support and complement airport development efforts. We have proven our 

strategy works with other EAS communities and we are committed to delivering these 

same results for Manistee. Our proposal will give the best access to the national 

transportation system for the community at reasonable prices and may be considered as 

an individual offering. 

Our proposal allocates substantial resources to support marketing efforts. Achievements 

in our other EAS markets demonstrate our marketing strategies are successful. Through 

on-site community outreach, community-specific advertising, consistent flight schedules, 

and outstanding customer service we will quickly build consumer recognition in the 

community ensuring retention of current passenger momentum while also working to 

increase demand. 

We commit to providing you with outstanding service and will continue working with you 

throughout our term to provide the next level of air service that will bring us all success. 

11/18/)0·:, 1 
Air Choice One will team with your local airport to raise awareness about your 

communities' air service and increase enplanements. 

• LOCAL AIRPORT INITIATIVES 

• Provide Financial Support Through Discounted Fuel Costs 

• Educate the Community about the EAS Program and Air Choice One's Service 

• Draft and Distribute Press Releases 

• Community Involvement 

• Participate in Marketing and Advertising 

• Distribute Information Pertaining to Air Choice One at Local Business Events 

• High Visibility Presence on City Website(s) and Electronic Signage 
Market Growth Strategy_ ::{~· - "'' -~" 

Airport Partnerships ::~ · 

Air Choice One will team with your chosen destination airport to promote tourism 

opportunities and encourage air travel to your community, again, increasing 

enplanements. 

• CHICAGO O'HARE INTERNATIONAL AIRPORT {ORO) INITIATIVES 

• EAS Communities Receiving Reliable Service to Hub Airports Have Benefited From a Steady 

Increase in Ridership 

• Market Vacation Packages to ORO and Beyond and to Local Communities From ORO 

• Air Choice One Operates from Terminal 3, Gate L 11 A 
Air Choice One is dedicated to working with your community 

to reinvigorate the service at your airport and sustain growth 

that will launch us into the future. 

• WE ARE YOUR NEIGHBORS 

• Corporate Headquarters in Midwest 

• WE ARE IN YOUR COMMUNITY 

• Routine On-Site Sales Visits 

• Chamber of Commerce Participation and Membership 

• Airport Affiliate Participation 

• STRONG PUBLIC RELATIONS AND MEDIA OUTREACH 

• Business Incentive Programs 

• Travel Agent Discounts 

• Business to Business Communication 

• Attendance at Public Events 

• WE KEEP YOU INFORMED 

• Airport Board Updates 
Air Choice One reinvests in our served communities. 

• TRADITIONAL MEDIA 

• Radio-Talk Shows/Commercials 

• TV Commercials and Event Coverage 

• Print-Newspaper/Magazines 

• Billboards 

• Web Based 

- E-Biasts- Constant Contact 

- Monthly E-Mail Promotions 

- City Representation on Our Website 

• SOCIAL MEDIA 

• Twitter, Facebook, Linked In 

• INTERACTIVE MEDIA 

• Contests 

• You TubeNideos 

• EVENTS AND SPONSORSHIPS 

• Local Charitable Support - March of Dimes, Make-A-Wish Foundation, Red Cross, etc. 

• Business/Community Support -Golf Tournaments, Business Luncheons, Air Shows, etc. 

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Market Growth Strate g¥ :.&~ ~ ... .,:::_. ·,t,• . 

SOLD THROUGH 

- Global Distribution Systems 

- Consumer Sites ,,.,::.~ ... · .. 

- Travel Agents 

- Web Based Booking 

- Call Center 

Accessibility . · .,cL-:fr~· 

b;· Travel port 

Airline 

Solutions ('.0 

aMaDEUS 

'@rldspan. ·'I 

""' "' travelocity . · .· ' 

Travel port 
Marketing Growth Strategy,~ ~ . !#." ~- Building On A Great H·ub·· :·.·~;;;~~:~l - .. · ........ ' . -

AIR CHOICE ONE, MANISTEE, AND CHICAGO O'HARE: A WINNING COMBINATION! 

n Air Choice One I Ala&klll American Alnlne& 1:1 Conneetlon 1 American Eagleflb•rlo · · 

Spirit Alnlne" 

p ;;g; .•.• .,. 

Air Choice One 

Terminal 3, Gate L 11 A 

.: l/} L~/201.1 

-\:•! · 

. ' •. ''11? ~ 

• Air Choice One Operates from Terminal 3, Gate lllA 

• 39 Carriers Serving Over 67 Million Passengers and More 

Than 950,000 Aircraft Operations in 2010 
OPTION 1, 2 YEAR TERM WITH DISCOUNTED 4 YEAR TERM OPTION -ORO SERVICE 

CESSNA GRAND CARAVAN 

Manistee/Ludington, Michigan- Chicago O'Hare International Airport 

Cessna Grand Caravan 18 Round Trips Per Week 

OPTION 2, 2 YEAR TERM W ITH DISCOUNTED 4 YEAR TERM OPTION -ORO SERVICE 

CESSNA GRAND CARAVAN 

--------- ------- --- --- ------------··---- -- -·- ·~·-----·- ·· 

Manistee/Ludington, Michigan- Chicago O'Hare International Airport 

Cessna Grand Caravan 24 Round Trips Per Week 
. . .. -_,.,._ - - ~ ... -_ ......... ....-..- ... 

Manistee/Ludington, Michigan- Cessna Gra'J~1 ~r~van ' ' ':: ~-,~~i;s~·~ 

Option 1: 2 Year Term with Discounted 4 Ye~rTe E~ q~tion '::G .:e__, .. . ,. -~- . :· ·:>-~~~;~. -~'t~ .... 

18 Total Round Trips Per Week- Based on 98~:_F~~: )~ n Rate 

Manistee/Ludington, Michigan- Chicago O'Hare International Airport- Caravan 

Operation Revenues 

MBL-ORD Revenues 

Other Revenues 

Total Operating Revenues 

Direct Operating Expenses 

Flying Operations 

Fuel and Oil 

Maintenance 

Aircraft Leases 

Total Direct 

$ 589,950 

2,950 

$ 592,900 

$ 204,196 

536,728 

367,552 

420,000 

$1,528,476 

Marketing 52,000 

Indirect 

Total Operating Expenses 

Operating Loss 

Profit Element (5% total Oper. Exp.) 

Compensation Required 

Compensation per PAX 

Compensation per Departure 

501,960 

$2,082,436 

$1,489,536 

104,122 

$1,593,658 

$186 

$866 

# Passengers: 

Average Fare: 

Departures: 

Block Hours: 

Revenue Passenger Miles: 

Available Seat Miles: 

8,550 

$69.00 

1,840 

2,042 

1,539,000 

2,971,987 

Representative Schedule 

Departure Arrival 

MBL@ 7:30AM ET ORD@ 7:45AM CT 

ORD @ 9:30AM CT MBL@ 11:45 AM ET 

MBL@ 12:30 PM ET ORD@ 12:45 PM CT 

ORD@ 2:30 PM CT MBL@ 4:45PM ET 

MBL@ 5:00PM ET ORD@ 5:15 PM CT 

ORD @ 8:00 PM CT MBL@ 10:15 PM ET 
Manistee/Ludington, Michigan- Chicago O'Hare International Airport- Caravan 

Operation Revenues 

MBL-ORD Revenues 

Other Revenues 

Total Operating Revenues 

Direct Operating Expenses 

Flying Operations 

Fuel and Oil 

Maintenance 

Aircraft Leases 

Total Direct 

$ 731,400 

3,657 

$ 735,057 

$ 285,874 

715,638 

462,843 

420,000 

$1,884,355 

Marketing 52,000 

Indirect 

Total Operating Expenses 

Operating Loss 

Profit Element (5% total Oper. Exp.) 

Compensation Required 

Compensation per PAX 

Compensation per Departure 

563,097 

$2,499,452 

$1,764,395 

124,973 

$1,889,368 

$178 

$770 

# Passengers: 

Average Fare: 

Departures: 

Block Hours: 

Revenue Passenger Miles: 

Available Seat Miles: 

10,600 

$69.00 

2,453 

2,723 

1,908,000 

3,962,650 

Representative Schedule 

Departure Arrival 

MBL@ 7:00AM ET ORO@ 7:15AM CT 

ORO@ 9:00AM CT MBL@ 11:15 AM ET 

MBL@ 11:30 AM ET ORO@ 11:45 AM CT 

ORO@ 12:30 PM CT MBL @2:45PM ET 

MBL@ 3:00PM ET ORO@ 3:15PM CT 

ORO@ 3:45 PM CT MBL@ 6:00PM ET 

MBL@ 6:15 PM ET ORO@ 6:30 PM CT 

ORO @ 7:30 PM CT MBL@ 9:45 PM ET 
l Air Choice One ' 

· • Established Hub - Chicago O'Hare 

·• Successful Pricing Strategy 

• Community Support & Involvement 

• Proven Reliability 1 02°/o 

• Successful Marketing Campaigns 

• Service that Caters to Community 

and Business Needs 

e Look Forward to Se ing You!