exv10w7w1



 








Exhibit 10.7.1




SECOND AMENDMENT TO

COMMON SHORT CODE LICENSE AGREEMENT

Implementation of 6-Digit CSCs




     This Second Amendment to the Common Short Code License Agreement, Statement: Statement of
Work dated as of the ___ day of January, 2006 between NeuStar, Inc., a Delaware corporation, with
offices located at 46000 Center Oak Plaza, Building X, Sterling, VA 20166 (“NeuStar”) and the
Cellular Telecommunications and Internet Association (“CTIA”), a District of Columbia non-profit
corporation, located at 1400 16th Street, NW, Suite 600, Washington, DC 20036.



     WHEREAS, NeuStar entered into a Common Short Code License Agreement with the CTIA (“License
Agreement”) dated October 17, 2003 to develop and maintain a database of common short codes, to
process common short code applications and assign common short codes to applicants and to engage in
other Registry Services on behalf of members of the wireless industry;



     WHEREAS, NeuStar and CTIA now desire to amend certain terms of the License Agreement pursuant
to Article 9 of the License Agreement to (i) allow for the registration of six (6) digit CSCs (each
a “6-digit CSC”), (ii) upgrade the Registry Database and associated Registry Services, and (iii) to
revise the Assignment Guidelines to reflect modified specifications from the Common Short Code
Working Group.



     NOW, THEREFORE, in consideration of the mutual covenants contained herein and other good and
valuable consideration, receipt of which is hereby acknowledged, the parties agree as follows:


I. Terms used in this Second Amendment and not otherwise defined shall have the same meaning set
forth in the License Agreement.



II. Six-Digit Common Short Codes.





	 	A.	 	Lease of 6 Digit CSCs. Commencing no later than ninety (90) days after
the execution of this Second Amendment, Registry shall be entitled to lease six (6)
digit CSCs in accordance with Article 6 of the License Agreement and with the
Assignment Guidelines as modified in this Second Amendment.
	 
	 	B.	 	Grandfathered CSCs. No later than fifteen days prior to the launch of
such 6-digit CSCs (“6-digit Launch Date”), Carriers may request 6-digit CSCs to be
reserved from the CSC pool, rendering them unavailable for general registration on the
6-digit Launch Date as a CSC (“6-Digit Grandfathered CSC”). Carriers may return
6-digit Grandfathered CSCs to the available pool of CSCs at any time.
	 
	 	C.	 	Types of 6-Digit CSCs. There shall be Random, Selected and Carrier
Reserved 6-Digit CSCs leased in accordance with sections 6.3.3, 6.3.4 and 6.3.5 of the
License Agreement.





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	 	D.	 	6-digit CSCs are CSCs. Except as set forth in Section II.A above,
6-Digit CSCs shall be treated the same as CSCs for all other purposes set forth in the
License Agreement.




III.
CSC Version 2.0.




	 	A.	 	NeuStar shall, either itself, or in conjunction with other third parties,
implement CSC version 2.0, which shall include the additional functionality set forth
in Attachment 1, attached hereto (“CSC 2.0”)
	 
	 	B.	 	For purposes of the License Agreement, the functionalities listed under New
Registry Database Functionality in Attachment Number 1 shall be considered an
“Enhancement” as defined in Section 1.21 of the License Agreement. Therefore, the New
Registry Database Functionality shall be considered “Registry IP” and owned exclusively
by the Registry pursuant to Section 7.3 of the License Agreement.
	 
	 	C.	 	For purposes of the License Agreement , the enhancements listed under New CSC
Website Enhancements as well as any CSC Data associated or related to CSC 2.0 shall be
considered “CSC Enhancements” as defined in Section 1.16 of the License Agreement.
Therefore, the New CSC Website Functionality and any related CSC Data generated by such
Functionality shall be considered CSC Registry Rights and owned exclusively by CTIA, on
behalf of all Participating Carriers, pursuant to Section 7.1 of the License Agreement.
	 
	 	D.	 	The Parties hereby agree that all transition requirements applicable to 5-Digit
CSCs shall also be applicable to 6-Digit CSCs under the terms and conditions set forth
in Article 17 of the License Agreement.




IV. 6-Digit Fees. CTIA agrees to pay Registry the fees set forth in Exhibit C-2 of the
License Agreement for each 6-digit CSC.



V.
Assignment Guidelines v. 1.1. The Parties hereby agree to delete Exhibit E to the
License Agreement and replace such Exhibit with the new Exhibit E, attached hereto as Attachment 2.



VI. Except as specifically modified by this Second Amendment, the terms and conditions of the
License Agreement shall remain in full force and effect.




     IN WITNESS WHEREOF, the parties have caused this Amendment to be duly executed as of the date
first written above.



	 	 	 	 	 	 	 
	NEUSTAR, INC	 	     CTIA
	 
	By: /s/ Steven Boyce	 	By: /s/ R. Mesirow
	 

	 	Name: Steven Boyce
	 	 	 	Name: R. Mesirow
	 

	 	Title: VP + Controller
	 	 	 	Title: VP Operations
	 

	 	Date: 01/20/06
	 	 	 	Date: 1/31/06






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ATTACHMENT NUMBER 1 TO THE

SECOND AMENDMENT TO

COMMON SHORT CODE LICENSE AGREEMENT




CSC 2.0 FUNCTIONALITY





The following represents the material additional functionality that will be added to the CSC
Registry Database and Website, which shall comprise CSC 2.0.




	I.	 	New Registry Database Functionality






	1.	 	Registry shall allow for the registration of Random and Selected 6-Digit CSCs by members of
the public.






	2.	 	Registry shall update the Registry Database to allow CSC Registrants to pay for their CSC
leases via Visa, MasterCard and American Express credit cards.






	3.	 	Registry shall ensure that all renewal terms for CSCs shall correspond to the expiration of
the previous term, rather than the date of payment for such renewal.






	4.	 	Registry shall provide CSC applicants with the ability to add a basic content rating (i.e.,
Over/Under 18 years of age).






	5.	 	Registrants shall have the ability to copy information about a particular CSC from one
application or registration into an application for an additional CSC.






	6.	 	In the CSC Application, Registrants will have the ability to select a particular Content
Aggregator from a drop-down list.






	7.	 	Registry shall ensure that Carriers are provided with notices of deactivation in the event
that CSCs are not renewed and paid within 30 days after expiration of the CSC.






	8.	 	Registry shall update the CSC application fields to allow for the use of Internationalized
characters.






	9.	 	Registry shall allow CSC Registrants to add additional billing contacts for each CSC.






	10.	 	Registry shall provide e-mail reminder notices to Applicants for CSCs which have been
registered or renewed, but are unpaid.






	11.	 	Carriers shall have the ability to opt-in or Opt-out of all types of Registry notices.






	12.	 	Registry shall incorporate a tool for end users to provide comments / suggestions to the
Registry and CTIA on the US CSC program and the CSC Website.






	II.	 	New CSC Website Enhancements






	1.	 	The CSC Website shall be redesigned to minimize the number of steps to register a CSC.






	2.	 	Registry shall include actual examples of existing CSC programs (i.e., ESPN, ClearChannel,
etc.) on the CSC Website. In addition, the CSC Website shall contain “case studies” and
“model” CSC programs. Such content shall be supplied by CTIA to Registry to include on the
Website. CTIA shall procure the intellectual property rights and associated licenses from
third parties (if any are required) to display such content on the Website. Content may also
be supplied directly by third party content providers that license such content directly to
the CTIA and Registry to use on the CSC Website.





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	3.	 	Registry shall revise the “Step by step process” for leasing CSCs currently located at:
http://www.usshortcodes.com/content/csc_obtain.html
	 
	4.	 	Registry shall compile Website user statistics which shall be provided to CTIA in periodic
reports, which shall be no more than once per month.
	 
	5.	 	Registry shall replace certain graphics on the Website.
	 
	6.	 	Registry shall include on the Website home page a section entitled “What’s New” to contain
dynamic content supplied by CTIA and Registry. Registry’s website support team shall provide
the support for updating this section.
	 
	7.	 	Registry shall also include on the home page of the Website a section entitled
“Calendar/Events” which shall supply the end user with information related to events, trade
shows and conferences that are related to the United Stated CSC program. Registry’s website
support team shall provide the support for updating this section.
	 
	8.	 	The CSC Website shall contain a page dedicated to CSC advertising and promotions as agreed to
by the Parties.
	 
	9.	 	The Registry shall, with the assistance of the CTIA, develop a Webpage on the CSC Website
that describes how an end user sends an SMS message using a CSC.
	 
	10.	 	The Parties shall work together to develop a CSC User Guide to place on the CSC Website that
shall provide end users with the rules related to the deployment of CSC programs.





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ATTACHMENT NUMBER 2 TO THE

SECOND AMENDMENT TO

COMMON SHORT CODE LICENSE AGREEMENT




AMENDED AND RESTATED EXHIBIT E TO THE

COMMON SHORT CODE ADMINISTRATION AGREEMENT

Assignment Guidelines




COMMON SHORT CODE

ADMINISTRATION

GUIDELINES




Version 1.1

January 20, 2006




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Table of Contents





	 	1.	 	Common Short Code Service Overview
	 
	 	2.	 	Common Short Code Namespace
	 
	 	3.	 	Common Short Code Users
	 
	 	4.	 	Common Short Code Application Process
	 
	 	5.	 	Common Short Code Address Database
	 
	 	6.	 	Common Shot Code Customer Service





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	1.	 	Common Short Code Service Overview






Short codes are a string of numeric digits used to address wireless messages. Wireless
carriers administer their own list of short codes. Common short codes (CSC) are short codes
that are administered by a single CSC Administrator for a group of wireless carriers.




1.1
Wireless Messaging and Short Codes

Wireless messaging allows mobile subscribers to send and receive messages with other
subscribers or with applications. A telephone number will be used when sending a message to
another subscriber. Messages sent to other subscribers are like email, and include text such
as “I’ll be there in 10 minutes”.




Some examples of applications used in wireless messaging are; TV voting/polling, information
requests, direct response marketing promotions and wireless advertising. Rather than use
telephone numbers to address applications carriers use short codes. For example, if a
wireless user wants to request football scores by using a short code they could create a
message with the text “Football scores” and address it to a short code such as 29876. The
application provider would then send football scores to the subscriber’s mobile.




1.2
Functional Roles Involved in Short Codes

There are a number of roles involved in enabling and using short code related applications:




	 	•	 	End users — persons or entities that will utilize short codes for communication with
applications
	 
	 	•	 	Carriers — provide the network infrastructure for delivery of messages between the end
user and connection aggregators or application providers. A Carrier may also act as a
connection aggregator, application provider, or applicant for CSCs. In such an event
that Carrier will be bound by the same rules and obligations as any other connection
aggregator, application provider or applicant.
	 
	 	•	 	Connection aggregator — may provide connectivity between carrier networks and
application providers
	 
	 	•	 	Application providers — provide the technology platform for a short code service
application
	 
	 	•	 	Content provider — the entity that owns or has the right to content and licenses such
content to the application provider for delivery to the end user






It’s possible for the application provider to also be the content provider. For example an
application provider could provide ring tones as content. It’s also possible for the same
company to be both a connection aggregator and an application provider. Therefore it’s
possible for the connection aggregator, the application provider and the content provider to
be the same company.




Attachment 4 provides a diagram of the roles involved in short code service delivery.



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1.3 Common Short Codes




Short codes are currently offered on a carrier-by-carrier basis with no coordination of codes
for identical applications. This limits applications to specific carriers and requires end
users to recognize the specific short codes used by their carrier. This type of approach
fragments the marketing message and limits content provider participation.




CSCs are a specific type of short code that will enable the same short code across multiple
carriers thus increasing traffic and reducing user confusion. This document addresses CSCs
that will be administered by a single CSC Administrator for a group of US wireless carriers.




A CSC Registry provides the operational aspects of the Administrator’s functions. The
Registry will maintain a single database of available, reserved, and registered CSCs. Some of
the Registry’s responsibilities include; providing the day to day operations, administering
the resource, implementing and maintaining the CSC administration platform, developing and
implementing guidelines, and facilitating the manual and automated implementation of CSCs
across multiple carriers.




In addition to the roles identified in Section 1.2, CSCs require two additional roles:



          CSC
Administrator — is the entity providing the administration of the CSCs. CTIA is the US
Common Short Code Administrator.



          CSC
Registry — provides the operational aspects of the Administrator’s functions. NeuStar is
the US Common Short Code Registry.



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	2.	 	Common Short Codes Namespace






The industry will introduce the CSC service in 4Q03 using CSCs in the format of five (5)
and six (6) digit short codes. The digits 0 and 1 will not be used as the first digit of a
CSC to avoid potential conflicts with existing dialing plans. The potential CSCs at
introduction will be within the ranges:



                    Five
Digit CSCs:  20000-99999 = 80,000 potential CSCs

                    Six
Digit CSCs:   222222-999999 = 777,778 potential CSCs





Some short codes within the range of potential CSCs will be reserved and therefore will not be
available for assignment as a CSC. The remaining short codes within the defined range are
eligible for use as CSCs. Each carrier retains the right to support traffic, or not support
traffic for a leased CSC. However a carrier cannot use a leased CSC for a purpose other than
that which it has been leased during its term.




CSCs are only to be used between mobile devices and applications. A CSC registrant cannot
lease, sublicense or otherwise transfer a CSC nor the rights to an application within that CSC
to a third party, in accordance with the Registrant Sublicense Agreement.




2.1 Reserved Short Codes





Reserved Short Codes are short codes within the range of potential CSCs that are reserved for
other purposes and therefore are not available to be used as CSCs. There are no code-specific
charges associated with reserved codes. There are two categories of reserved codes;




	 	•	 	Grandfathered — those currently used by carriers to provide short code related
services
	 
	 	•	 	Carrier-specific — those reserved after introduction of the CSC service by an
individual carrier






2.1.1 Grandfathered Codes





Individual carriers and groups of carriers have introduced short code related services using
short codes that fall within the range of the 5 or 6 digit CSCs. It is necessary for the
Registry to identify these short codes and reserve them so that they are not included in the
pool of available CSCs.




Prior to the introduction of the CSC service each carrier will provide the Registry a list of
short codes it is currently using within the defined 5 or 6 digit range. The Registry will
register these codes as unavailable; they will be grandfathered for the carrier. They will
not be able to be registered as a random CSC, selected CSC, or carrier-specific code.




The Registry will register; 1) the code and 2) the carrier. The effective date for all
grandfathered codes will be 15 days prior to introduction of the CSC service. (The date of
CSC service introduction will be determined by a written agreement between the CSC
Administrator and the CSC Registry.) The Registry will only disclose that the code is not
available for registration as a CSC. It will not disclose the carrier that registered the
code.



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If a Carrier decides that it is no longer necessary to reserve the grandfathered code they may
contribute the code to the pool of CSCs. This process is depicted in Attachment 2. The
carrier’s primary point of contact with the Registry will send an email to the Registry
identifying the code(s) contributed and the date of contribution. The Registry will store a
copy of the correspondence in its records.




It is possible that more than one carrier will have claimed the code as a grandfathered code.
If no other carrier still has the code reserved as a grandfathered code it will be placed in
the pool of CSCs and will start a 90-day aging period where it cannot be assigned as a CSC.
Carriers will be notified, via email, each time a grandfathered code enters the 90-day aging
period. They will not be told which carrier contributed it. Any carrier can reserve the code
as a carrier-specific code during the 90-day aging period.




2.1.2 Carrier-specific Codes




After implementation of the CSC service carriers will still have the ability to reserve short
codes within the range of CSCs for its own purposes as long as the code is not already
registered. If the code is already registered as a CSC the carrier’s reservation request will
be denied. The lessee has the right to renew that same code when its term is expiring,
assuming it has abided by the terms of the registrant sub-license agreement. Once a carrier
reserves a carrier-specific code it is removed from the pool of available CSCs.




The Registry will register; 1) the code, 2) the carrier, and 3) the date it was reserved. The
Registry will only disclose that the code is not available for registration as a CSC. It will
not disclose the carrier that registered the code.




If a Carrier decides that it is no longer necessary to reserve the carrier-specific code they
can contribute it to the pool of CSCs following the process defined in Section 2.1.1.




2.2 Common Short Codes




Common Short Codes (CSCs) are those short codes within the defined range available for
registration as a CSC. CSCs are subject to registrations fees from the Registry. There are
two types of CSCs;




	 	•	 	Random CSCs — the applicant registers a CSC randomly selected by the Registry
	 
	 	•	 	Selected CSCs — the applicant selects the CSC that it wants to register






2.2.1 Random CSCs




Applicants can choose to have a CSC randomly assigned to their application by the Registry.
In the event that the applicant chooses a random CSC the CSC will not be assigned to the
application until the Registry approves the application. A CSC will be assigned using an
algorithm that searches the list of available CSCs.




2.2.2 Selected CSCs



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Applicants can select a specific CSC for their application. Selected CSCs will be assigned on
a first-come first-served basis. Prior to submitting the application the applicant can
perform a CSC query to determine the availability of the desired CSC. If the applicant
requests a CSC that is reserved or already registered the application will automatically be
rejected. The applicant will have the opportunity to select a different CSC. If the CSC is
available the Registry will review the application. Once the Registry receives the application
it will be timestamped with the date and time in the event that there is a conflict between
two applicants requesting the same CSC. The requested code will be placed in reserved status
until the application is rejected or accepted.



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	3.	 	Common Short Code Users






The Registry website will be available to the public for the purposes of finding general
information regarding CSCs. There are three entities that will have secure access to the
Registry system and be able to view specific information about specific CSCs. Those are:




	 	•	 	Applicants — those that have submitted an application CSC, but have not yet had it
approved by the Registry
	 
	 	•	 	Registrants — those that have applied for and been assigned a CSC
	 
	 	•	 	Carriers — telecommunications service providers that will be notified of the CSC
assignment and may decide to implement the CSC in their network






3.1 Applicant Account Set-up




An entity that decides to submit an application for a CSC will first be required to set up an
account with the Registry. If the applicant has already set up an account the applicant can
go directly to the Existing User Login page and login with their user name and password.




If the applicant does not have an account it must first set one up by filling out the
appropriate information (see Applicant Information section of application form in Attachment 1
of this document) at the Account Set-up page. Once the potential applicant has an account
they can then log on to the Registry system and fill out a CSC application (see Attachment 1).
The application is sent to the Registry for review. Once they submit an application they can
review the status of that application through their secure access to the Registry system.




Applicants have the following permissions:




	 	•	 	Modify account information
	 
	 	•	 	Receive alerts related to applications
	 
	 	•	 	View status with regard to pending applications (e.g., approved or rejected with comments)






3.2 Registrants




Once the Registry approves the application the selected or random CSC is assigned to the
application. At this point the applicant’s status changes to that of a registrant because
they are no longer awaiting assignment of the CSC.




Registrants have the following permissions:




	 	•	 	Modify account information
	 
	 	•	 	Receive alerts related to registered CSCs
	 
	 	•	 	View all of their existing registration records
	 
	 	•	 	View assigned CSC status information such as carrier expiration date
	 
	 	•	 	Submit modification request of certain CSC information (excluding the name of the
Content Provider) and view status
	 
	 	•	 	Submit renewal request for CSC and view status





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3.3 Carriers




The Registry will work directly with representatives from the Carriers to identify a primary
point of contact (POC). The Registry will set up an account for the POC, with a User Name and
Password provided by the POC. The POC can modify the Password once they log-on to the
Registry system.




The POC will have the following permissions:




	 	•	 	Modify account information
	 
	 	•	 	Receive all carrier alerts generated by the Registry
	 
	 	•	 	View applications (excluding payment information such as credit card numbers)
	 
	 	•	 	Submit carrier status information related to specific CSCs (e.g., opt-in, opt-out)
	 
	 	•	 	Add other carrier contacts for the purposes of receiving alerts, viewing applications,
or submitting status information






If there is a need to change the POC the Registry will work directly with the current POC.



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	4.	 	Common Short Code Application Process






Registry users with an active account can submit an application for a CSC. The processes
defined in this section are depicted in Attachment 2.




4.1 Application Submission





Applicants can submit an application by logging on to the Registry system using their User
name and Password. If they plan on applying for a Selected CSC they should first perform a
CSC query to determine if the desired CSC is available for assignment. If the desired CSC is
designated as unavailable the applicant should not request it, the application will
automatically be rejected.




To fill out an application the applicant would go to the CSC Application page on the secure
website. The applicant can request up to twenty CSCs on one application form. Since the
applicant has already set up an account with the Registry the applicant information portion of
the application will already be filled out with their specific information. The applicant
will then fill out the rest of the application. A CSC can be reserved for three, six, and
twelve month terms.




Once the application is complete the applicant will hit the Submit button on the application.
The Registry will receive an alert (all alerts associated with the Registry are via email)
that an application was submitted and the application will be placed in the Registry’s work
item list. (A work item list is the first page a user views after they logon to the Registry
system. Attachment 3 provides examples of the work item lists provided by the Registry for
each of the users.) If the application is properly submitted the applicant will receive an
alert from the Registry that the application was received and will be reviewed.




4.2 Registry Review





The Registry will review the application for completeness and whether information on the
application is erroneous on its face. If the application is not complete or found to be in
error it will be rejected with an explanation. The applicant will receive an alert from the
Registry that the application was rejected. They can then log-on to the Registry system and
review the Registry’s explanation as to why it was rejected. The rejected application will be
on the applicant’s work item list. If the applicant had selected a specific CSC that CSC will
be reserved for the next fourteen (14) calendar days so the applicant has an opportunity to
modify and resubmit their application.




Once the Registry approves an application a CSC will be assigned. If they requested a random
CSC the Registry system will use a random selection algorithm to assign a CSC to the
application. If they chose a Selected CSC that CSC will be assigned to the application. Upon
approval the applicant/registrant and the carriers will receive an alert from the Registry
that the application was approved. They can then log-on to the Registry system and view the
approved application.




The information included in the application will then become part of a CSC registration
record. This will serve as the form that will be viewed by the registrant, Registry and
Carriers on an ongoing basis.



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All of the Carriers will receive an alert that a CSC has been assigned and a registration
record is available to be reviewed.




The carriers can log-on to the Registry system to review the registration records. These
registration records will appear in their work item list. If the carrier has any questions
about the registration they can contact either the Registry or the registrant by phone or
email.




4.3 CSC Addressing File





The CSC addressing file is generated from the registration records in the Registry’s master
CSC address database. It is an ASCII text file containing the mapping information for CSCs and
their respective Application Providers. The Registry updates the file every Friday and makes
it available for download from the secure website. Carrier’s can use the file to create or
verify its own CSC addressing tables.




Each line in the CSC addressing file constitutes one CSC to Application Provider mapping
record whose fields are delimited by a comma (“,”). The format of the record is defined as
follows:




<CSC>,<Application Provider>,<Expiration Date>,<Program Start Date>,
<Program End Date>




where <CSC> is a common short code, <Application Provider> is the identity string
of the Application Provider whose application is addressed by the CSC, <Expiration Date>
is the expiration date of the CSC, <Program Start Date> is the date when the content
program of the CSC starts, and <Program End Date> is the date when the content program
of the CSC terminates.




The date format is “MM/DD/YYYY”, where MM is the two digits for a month, DD is the two digits
for a date, and “YYYY” is the four digits for the year. They are separated by the forward
slash (“/”). This format applies to the three date fields in a record. For single digit month
or date, the left digit is default to zero (“0”).




4.4 Carrier Implementation Status





Each participating Carrier will be able to register their status with regard to whether they
plan to opt-in or opt-out of the program associated with the specific CSC. The default
condition will be no reply. This status information will not be disclosed, in any way, to
other carriers or applicants.




4.5 CSC Expiration





Before a CSC’s term expires, the registrant and the Carriers will receive alerts notifying
them of the expiration date. The alerts will be sent 30 days, 15 days, 5 days and 1 day prior
to the expiration date. When the term expires the registrants and Carriers will receive an
alert notifying them that the CSC has expired and it is no longer assigned to the registrant.




Once a CSC expires it is given a ninety-day aging period where it will not be available for
assignment. The aging period also serves as a grace period where the past registrant can
renew the registration. Once the aging period expires the CSC will be placed in the pool of
available CSCs.



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4.6 Modify Existing Registrations





Registrant’s must notify the Registry when any information in its registration record changes.
The Registrants will access the Registry’s system to modify the existing registration record.
Once it is modified it will be submitted to the Registry for approval and will follow the
same process defined in Section 4.2 for a new application.




4.7 Opt-in / Spam Protection





To avoid costly customer complaints due to unsolicited messages, every application must be
offered on an “opt-in” basis. This requires the customer to initially participate by sending
a MO message to the application or registering on a web page for the service. Customer
opt-ins will be on a per campaign basis, i.e. opting in to a particular campaign does not
extend to other campaigns that might be offered by the same application or content provider.
A registrant may use the opt-in database created by one campaign for future campaigns, but
first must obtain approval on a carrier-by-carrier basis for each new campaign.




At the time of the sign-up or opt-in, the customer needs to be clearly identified by their
MSISDN and the time of the subscription shall be recorded. Users who register via a web page
must be verified as the actual owner of the registered number. For example, pass codes can be
sent to a registered number and registration will remain incomplete until the pass code is
entered.




Furthermore, all application providers must be capable of tracing and shutting down potential
Spam sources and provide customers an easy and intuitive way to opt-out of CSC applications.
A universal keyword may be used to opt customers out of CSC applications. Customers would be
able to opt-out of any CSC application by sending the same keyword (e.g. cancel) to the
application short code.




It shall be the role of the carrier to determine whether a specific program used in connection
with the CSC is not adhering to these Opt-in / Spam Protection requirements. In such an
event, the carrier will discontinue service to that CSC or to entities associated with
providing services for that CSC.




4.8 Monitoring Applicant and Registrant Behavior





It’s possible that some Applicants and Registrants could attempt to abuse the CSC
administrative process. One example of abuse is registering a CSC for the purposes of
stopping another entity from registering it or for the purposes of reselling it. The Registry
will monitor the behavior of Applicants and Registrants in order to identify any potential
abusive behavior. If the Registry identifies any potentially abusive behavior it will contact
the Applicant or Registrant and attempt to understand and if necessary correct the behavior.
It may ultimately be necessary for the Registry to take corrective action such as closing the
Applicant account.



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	5.	 	Common Short Code Customer Care






5.1
Registry User Customer Care

Customer care will be able to address any issues related to the Registry function such as
status of applications, questions about how to fill out an application and issues concerning
user profiles. Users can communicate with customer service via phone calls, email or fax.
Standard hours of operation are 9AM to 8PM Eastern Time, Monday through Friday, excluding
holidays. There will also be customer care support beyond standard hours via pager. Of
course they will restrict access to information in the same manner that the Registry system
does. For example one registrant cannot find out information about another registrant’s CSC.




5.2 Public Website





The Registry public website is a place where interested parties can go to obtain general
information about CSCs. There will be FAQs, general descriptions of CSC related applications
and services, general descriptions of Registry functions and processes, and other general
informational documentation.




In addition to general information the public will be able to perform a query on a specific
CSC to see whether it is available for assignment. The only information provided to the
public will be whether the code is available or not available.



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ATTACHMENT 1 TO GUIDELINES

[SEE EXHIBIT E-1 BELOW]




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ATTACHMENT 2 TO THE ASSIGNMENT GUIDELINES

[PAGE LEFT INTENTIONALLY BLANK]




     [Graphic Omitted: Account Creation]



[Graphic Omitted: Account Log in]



[Graphic Omitted: Account Expiration]




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ATTACHMENT 3 TO THE ASSIGNMENT GUIDELINES: WORK ITEM LISTS



CSCA Home Page:




[Graphic Omitted: CSCA Home Page]




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Account Creation:




[Graphic Omitted: Account Creation]




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Account Creation — continued:




[Graphic Omitted: Account Creation — continued]




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Check CSC Availability:




[Graphic Omitted: Check CSC Availability]




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Possible results of availability check:




[Graphic Omitted: Possible results of availability check]



[Graphic Omitted: Public Search Page]




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Registrant / Applicant Specific Forms:



Applicant work list:




[Graphic Omitted: Applicant work list]



Update Registrant Account information:




[Graphic Omitted: Registrant Account Information]




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Search for CSC codes from Registrant Home Page:




[Graphic Omitted: Search for CSC codes from Registrant Home Page]



Application for new CSC code(s): See Schedule 1 to Exhibit E of the Common Short Code
Administration License Agreement



Confirmation Page:




[Graphic Omitted: Confirmation Page]




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Carrier Specific Forms:



Carrier work list:




[Graphic Omitted: Carrier work list]



Review Application / Opt-in or Opt-out:




[Graphic Omitted: Opt-in or Opt-out]




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After selection to Opt-in for a CSC:




[Graphic Omitted: After selection to Opt-in for a CSC]




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Search for Specific CSC Registration:




[Graphic Omitted: Search for Specific CSC Registration]



View Reserved Short Code List:




[Graphic Removed: View Reserved Short Code List]




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January 5, 2006

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Pending Payment Applications:




[Graphic Omitted: Pending Payment Applications]



Update Account Information:




[Graphic Omitted: Update Account Information]




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January 5, 2006

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ATTACHMENT 4 TO THE ASSIGNMENT GUIDELINES

[SEE NEXT PAGE, THIS PAGE INTENTIONALLY BLANK]




Second Amendment to Common Short Code License Agreement v. 1

January 5, 2006

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[Graphic Omitted: CSC Functional Roles]




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January 5, 2006

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SCHEDULE 1 TO

EXHIBIT E

OF THE

COMMON SHORT CODE ADMINISTRATION AGREEMENT

Application Form



Application for new CSC code(s):




[Graphic Omitted: Application for new CSC code(s)]



Application for new CSC code(s) — continued:




[Graphic Omitted: Application for new CSC code(s) — continued]




Second Amendment to Common Short Code License Agreement v. 1

January 5, 2006

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Application for new CSC code(s) — continued:




[Graphic Omitted: Application for new CSC code(s) — continued]



Application for new CSC code(s) — continued:




[Graphic Omitted: Application for new CSC code(s) — continued]




Second Amendment to Common Short Code License Agreement v. 1

January 5, 2006

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Application for new CSC code(s) — continued:




[Graphic Omitted: Application for new CSC code(s) — continued]




Second Amendment to Common Short Code License Agreement v. 1

January 5, 2006

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