EXHIBIT
      10.10

     

    FORM
      OF

    AMENDMENT
      NO. 1 TO SECURITIES PURCHASE AGREEMENT

     

    


    This
      Amendment No. 1 to the Securities Purchase Agreement dated February 28, 2006
      (this “Amendment”), by and among uBid.com Holdings, Inc., a Delaware corporation
      formerly known as Cape Coastal Trading Corporation, a Delaware corporation
      (the
“Company”),
      uBid,
      Inc., a Delaware corporation
      with
      headquarters located at 8550 West Bryn Mawr Avenue, Suite 200, Chicago, IL
      60631
      (“uBid”)
      and
      the investors listed on the Schedule of Investors attached to Exhibit A-1
      or
A-2
      to that
      certain Securities Purchase Agreement (the “Original Agreement”) dated December
      22, 2005 (individually,
      an “Investor”
and
      collectively, the “Investors”).
      

    


    RECITALS

     

    A.    The
      Company, uBid and the Investors have determined that the Original Agreement
      contained an error in Section 1.1 that requires correction; 

     

    B.    The
      Company, uBid and the Investors desire to correct this error in Section 1.1
      by
      amending the Original Agreement pursuant to the terms of this Amendment; and
      

     

    C.    The
      Investors executing this Amendment are the holders
      of at least two-thirds (2/3) of the Registrable Securities (as such term is
      defined in the Original Agreement).  

     

    NOW,
      THEREFORE, IN CONSIDERATION of the foregoing Recitals, which are fully
      incorporated into the Original Agreement as amended by this Amendment, and
      the
      mutual covenants and conditions set forth herein, the parties agree as
      follows:

     

    1.    Amendment
      to Section 1.1.
      The
      parties hereto agree that the defined term “Eligible
      Market”
      and the definition thereof contained in Section 1.1 of the Original
      Agreement
      shall be
      deleted and replaced in its entirety with the following:

     

    “Eligible
      Market”
      means any of the New York Stock Exchange, the American Stock Exchange, The
      NASDAQ National Market, The NASDAQ Capital Market and the NASD OTC Bulletin
      Board.”

     

    2.    No
      Other Amendment.
      The
      parties hereto agree that all other provisions of the Original Agreement, unless
      amended by this Amendment, shall remain in full force and effect, without
      amendment.

     

    


    [Remainder
      of page intentionally left blank. Signature Page to Follow]

     

    
      
         

      

      
         

        
          

        

      

      
         

      

    

     

    IN
      WITNESS WHEREOF, this Amendment No. 1 to the Securities Purchase Agreement
      dated
      February 28, 2006, is executed as of the date first written above.

     

    


    UBID.COM
      HOLDINGS, INC.

     

    By:______________________________

    Its:______________________________

     

     

    UBID,
      INC.

     

    By:______________________________

    Its:______________________________

     

     

    INVESTORS:

    [NAME
      OF
      INVESTOR]

     

    By:______________________________

    Its:______________________________