BOUTIQUE AIR

548 Market St

San Francisco, CA

t. 415.449.0505

f. 415.738.7671

About Boutique Air

Our Story

Headquartered in San Francisco, California, Boutique Air has been in operation since 2007. We

began by flying fire surveillance missions for the U.S. Forestry Service and Bureau of Land

Management. We evolved to provide air charter services from the Burbank, Hawthorne, Las

Vegas and Redding airports with our Pilatus and Cessna fleet of aircraft. As a charter operator

we have received certifications from both industry leading safety organizations, ARG/US and

Wyvern. Boutique Air has pilots that are highly experienced and hold the most advanced FAA

ratings ­ a key reason for our continued perfect safety record.

In July of 2012 Boutique Air applied for commuter operating authority from the Department of

Transportation. We quickly passed tests on financial fitness and management competency,

receiving authority for scheduled service in January of 2013.

We began scheduled service between Los Angeles and Las Vegas in January of 2014.

On April 22, 2014 the DOT selected Boutique Air to provide EAS between Clovis and DFW. We

anticipate beginning service in 60­90 days.

In California

We have worked to develop our distribution channels. We have connections in place with all of

the major Global Distribution Systems (GDSs), which travel agents use to access the market.

You will find us on Worldspan and Apollo (Travelport), Sabre, and Amadeus. In addition, we are

on the major Online Travel Agencies (OTAs), including Expedia, Travelocity, Priceline, Orbitz,

CheapTickets, and CheapOAir.

Furthermore, we have direct channels, such as our website and call center ­ which will be

staffed by locals. We will also be hiring a local station manager and customer service agents to

ensure Visalia and Merced get the support and attention they expect and deserve.

Finally, we look forward to being active in the community by participating in the Chambers,

developing partnerships with local businesses, supporting local charities, and attending events.
BOUTIQUE AIR

548 Market St

San Francisco, CA

t. 415.449.0505

f. 415.738.7671

What People Are Saying About Boutique Air

Boutique Air PC-12, one of the best turboprop aircraft on the market!... Give them a try!!

-Tarek A. via Yelp.com

We also feel that the PC-12 aircraft bid by Boutique Air presents the safest and most

comfortable option for the traveling public.

-Hon. Mayor David Lansford in Recommendation Letter

City of Clovis, NM

Flew with Boutique from LA to Vegas and back and must say I was extremely surprised. From

the ease of check-in, To the flight itself, the whole process was great. Price was competitive

with any other airline out there. I plan on flying boutique for all my Vegas outings, and may

even look into renting the whole plane for a group trip. Thanks Boutique!

-Kevin J. via Yelp.com

We find that Boutique Air is fit, willing and able to operate as a commuter air carrier,

and capable of providing reliable Essential Air Service...

­Susan L. Kurland in Clovis EAS Award

Asst. Sec. for Aviation and International Affairs

US DOT

Right now Boutique Air is a very cool secret.

-Examiner.com

Flew with Boutique Air from LA to Las Vegas round trip and it was a great experience. Good

service, on time departures, and a hassle free and nice way to travel in general. A really

nice pilot and copilot as well.

-Patrick S. via Yelp.com
BOUTIQUE AIR

548 Market St

San Francisco, CA

t. 415.449.0505

f. 415.738.7671

Photos of Boutique Air Aircraft
BOUTIQUE AIR

548 Market St

San Francisco, CA

t. 415.449.0505

f. 415.738.7671

Photos of Boutique Air Aircraft

Proposal

Overview

Our proposal would be flown in nine­seat, modern, pressurized Pilatus PC­12 aircraft. The term

is two years.

We are projecting fares starting at $59. From time to time we will also have sales to increase

both awareness and passenger counts.
BOUTIQUE AIR

548 Market St

San Francisco, CA

t. 415.449.0505

f. 415.738.7671

Guarantee

In order to protect the communities from the $200 cap, Boutique Air will not bill more than $200

per passenger after the first nine months. Passenger counts for billing purposes will be based on

the average of a rolling, three, six, nine, or twelve months ­ whichever is greater.

LAX ­ Accept No Substitutes

While some carriers may pitch “LAX­alternatives” such as SNA, LGB, or BUR, it’s important to

note the significant difference for connecting passengers. Yes, all four airports provide access to

the LA Basin, but for connecting passengers (the vast majority of traffic), these alternate airports

simply do not offer an acceptable amount of connecting service. While others may tout interline

agreements, how valuable are those if your connecting opportunities are severely limited?
BOUTIQUE AIR

548 Market St

San Francisco, CA

t. 415.449.0505

f. 415.738.7671

Community Input

Shortly after the bids are posted to the docket, Boutique Air will schedule meetings to meet with

city officials and private citizens. This will allow us to answer any questions and provide

additional information.

While we can’t promise we will be able to implement everyone’s suggestions, we welcome

feedback from the citizens of these communities, as well as anyone who may have an interest in

the proposed flights. What we can promise is that we will listen to your feedback, and give it the

attention and consideration it deserves.

With respect and appreciation,

Shawn Simpson

CEO
BOUTIQUE AIR

548 Market St

San Francisco, CA

t. 415.449.0505

f. 415.738.7671

Option 1

24 nonstop RT weekly VIS­LAX

18 one­stop RT weekly MCE­LAX

Community

Operations

Scheduled Flights

Completed Flights (98%)

Scheduled Block Hours

Scheduled Seats

Scheduled ASMs

Revenue

Passengers

Average Fare

Fare Revenue

Total Revenue

Expenses

Fuel

Ownership

Maintenance and Reserves

Staff

Marketing and Distribution

Other Indirect Costs

Total Costs

Profit Element

Margin

Total Subsidy

Visalia and Merced

4,368

4,281

3,492

39,312

5,419,440

18,066

$96.50

$652,533

$652,533

$1,679,652

$660,000

$1,117,440

$698,488

$72,262

$399,473

$4,627,314

$231,366

5.00%

$3,579,524

Note that passengers are counted on a per segment basis, while the average fare is calculated

on a per ticket basis.

LAS may be used instead of LAX for up to six frequencies at Boutique Air’s discretion. No upline

or downline restrictions.
BOUTIQUE AIR

548 Market St

San Francisco, CA

t. 415.449.0505

f. 415.738.7671

Option 2

18 nonstop RT weekly VIS­LAX

Community

Operations

Scheduled Flights

Completed Flights (98%)

Scheduled Block Hours

Scheduled Seats

Scheduled ASMs

Revenue

Passengers

Average Fare

Fare Revenue

Total Revenue

Expenses

Fuel

Ownership

Maintenance and Reserves

Staff

Marketing and Distribution

Other Indirect Costs

Total Costs

Profit Element

Margin

Total Subsidy

Visalia

1,872

1,835

1,800

16,848

2,914,704

9,805

$96.50

$946,173

$946,173

$865,800

$495,000

$576,000

$452,506

$39,220

$335,569

$2,764,095

$138,205

5.00%

$1,956,127

LAS may be used instead of LAX for up to six frequencies at Boutique Air’s discretion. No upline

or downline restrictions.