<TABLE> <S> <C>


<ARTICLE>               5
<LEGEND>
</LEGEND>
<CIK>                   0000701719
<NAME>                  DALLAS GOLD AND SILVER EXCHANGE,INC.
<MULTIPLIER>                                                              1,000
<CURRENCY>                                                           US DOLLARS
       
<S>                     <C>
<PERIOD-TYPE>           3-MOS
<FISCAL-YEAR-END>                                                   DEC-31-1999
<PERIOD-START>                                                      JAN-01-1999
<PERIOD-END>                                                        MAR-31-1999
<EXCHANGE-RATE>                                                               1
<CASH>                                                                       93
<SECURITIES>                                                              2,362
<RECEIVABLES>                                                                99
<ALLOWANCES>                                                                  0
<INVENTORY>                                                               1,616
<CURRENT-ASSETS>                                                          4,231
<PP&E>                                                                    1,948
<DEPRECIATION>                                                              802
<TOTAL-ASSETS>                                                            5,448
<CURRENT-LIABILITIES>                                                     1,335
<BONDS>                                                                   1,630
<COMMON>                                                                     42
<PREFERRED-MANDATORY>                                                         0
<PREFERRED>                                                                   0
<OTHER-SE>                                                                2,441
<TOTAL-LIABILITY-AND-EQUITY>                                              5,448
<SALES>                                                                   4,623
<TOTAL-REVENUES>                                                          4,047
<CGS>                                                                     3,981
<TOTAL-COSTS>                                                             4,582
<OTHER-EXPENSES>                                                              0
<LOSS-PROVISION>                                                              0
<INTEREST-EXPENSE>                                                           55
<INCOME-PRETAX>                                                            (590)
<INCOME-TAX>                                                               (200)
<INCOME-CONTINUING>                                                        (390)
<DISCONTINUED>                                                                0
<EXTRAORDINARY>                                                               0
<CHANGES>                                                                     0
<NET-INCOME>                                                               (390)
<EPS-PRIMARY>                                                              (.09)
<EPS-DILUTED>                                                              (.08)
        

</TABLE>