**Certification**

| 1. | I                  have reviewed this quarterly report on Form 10-Q of American Medical                  Alert                  Corp.; |
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| 2. | Based                  on my knowledge, this report does not contain any untrue statement                  of a                  material fact or omit to state a material fact necessary to make                  the                  statements made, in light of the circumstances under which such                  statements                  were made, not misleading with respect to the period covered by                  this                  report; |
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| 3. | Based                  on my knowledge, the financial statements, and other financial                  information                  included in this report, fairly present in all material respects                  the                  financial condition, results of operations and cash flows of the                  registrant as of, and for, the periods presented in this report; |
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| 4. | The                  registrant’s other certifying officer(s) and I are responsible for                  establishing and maintaining disclosure controls and procedures                  (as                  defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal                  control over financial reporting (as defined in Exchange Act Rules                  13a-15(f) and 15d-15(f)) for the registrant and                  have: |
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| a) | Designed                  such                  disclosure controls and procedures, or caused such disclosure controls                  and                  procedures to be designed under our supervision, to ensure that                  material                  information relating to the registrant, including its consolidated                  subsidiaries, is made known to us by others within those entities,                  particularly during the period in which this report is being                  prepared; |
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| b) | Designedsuch                      internal control over financial reporting, or caused such internal                      control                      over financial reporting to be designed under our supervision,                      to provide                      reasonable assurance regarding the reliability of financial                      reporting and                      the preparation of financial statements for external purposes                      in                      accordance with generally accepted accounting                      principals; |
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| c) | Evaluated                  the effectiveness of the registrant’s disclosure controls and procedures                  and presented in this report our conclusions about the effectiveness                  of                  the disclosure controls and procedures, as of the end of the period                  covered by this report based on such evaluation;                  and |
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| d) | Disclosed                  in this report any change in the registrant’s internal control over                  financial reporting that occurred during the registrant’s most recent                  fiscal quarter that has materially affected, or is reasonably likely                  to                  materially affect, the registrant’s internal control over financial                  reporting; and |
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| 5. | The                  registrant’s other certifying officer(s) and I have disclosed, based on                  our most recent evaluation of internal control over financial reporting,                  to the registrant’s auditors and the audit committee of the registrant’s                  board of directors (or persons performing the equivalent                  functions): |
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| a) | All                  significant deficiencies and material weaknesses in the design                  or                  operation of internal control over financial reporting which are                  reasonably likely to adversely affect the registrant’s ability to record,                  process, summarize and report financial information;                  and |
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| b) | Any                  fraud, whether or not material, that involves management or other                  employees who have a significant role in the registrant’s internal control                  over financial reporting. |
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|  Date:                  August 14, 2007 |                                     |
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|                                         | /s/                  Jack Rhian          |
|                                         | Jack                  Rhian              |
|                                         | President                  and           |
|                                         | Chief                  Operating Officer |

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