SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549


                                   FORM 10-QSB

                   QUARTERLY REPORT UNDER SECTION 13 OR 15 (d)
                     OF THE SECURITIES EXCHANGE ACT OF 1934


For the quarterly period ended September 30, 1996


Commission File Number 1-8635

                          AMERICAN MEDICAL ALERT CORP.
        (Exact name of small business issuer as specified in its charter)

           New York                                            11-2571221
(State or other jurisdiction of                             (I.R.S. Employer
incorporation or organization)                            Identification Number)

                3265 Lawson Boulevard, Oceanside, New York 11572
                    (Address of principal executive offices)

                                 (516) 536-5850
                (Issuer's telephone number, including area code)

Check  whether the issuer (1) filed all reports  required to be filed by Section
13 or 15(d) of the  Securities  Exchange  Act of 1934  during the  preceding  12
months (or for such shorter period that the registrant was required to file such
reports),  and (2) has been subject to such filing  requirements for the past 90
days. Yes [X]   No [_]

Indicate the number of shares  outstanding  of each of the  issuer's  classes of
common stock, as of the latest  practicable  date:  5,727,298 shares of $.01 par
value common stock as of October 29, 1996.



<PAGE>


                          AMERICAN MEDICAL ALERT CORP.
                                      INDEX


                          PART I FINANCIAL INFORMATION

                                                                            PAGE

Item 1.    Financial Statements.
             Condensed Balance Sheets for September 30, 1996
             and December 31, 1995                                           1

             Condensed Statements of Income for the
             Nine Months Ended September 30, 1996 and 1995                   2

             Condensed Statements of Income for the
             Three Months Ended September 30, 1996 and 1995                  3

             Condensed Statements of Cash Flows for
             the Nine Months Ended September 30, 1996 and 1995               4

             Notes to Condensed Financial Statements                         5

Item 2.    Management's Discussion and Analysis or Plan                      6
             of Operation.


                            PART II OTHER INFORMATION


Item 6.    Exhibits and Reports on Form 8-K.                                 7




<PAGE>
Item 1.    Financial Statements.

                          AMERICAN MEDICAL ALERT CORP.
                            CONDENSED BALANCE SHEETS

                                     ASSETS
<TABLE>
<CAPTION>
                                                                 September 30, 1996  Dec. 31, 1995*
                                                                       (UNAUDITED)
                                                                       -----------    -----------
<S>                                                                    <C>            <C>        
CURRENT ASSETS:
      Cash                                                             $   338,566    $   319,989
      Accounts and notes receivable
      (net of allowance for doubtful accounts of
       $30,000 in '96 & '95)                                             1,407,636      1,236,938
      Inventory                                                          1,657,604      1,116,810
      Prepaid expenses and other current assets                            209,983        149,309
      Deferred income tax benefit                                           30,000         54,000
                                                                       -----------    -----------

      Total Current Assets                                               3,643,789      2,877,046
                                                                       -----------    -----------

NOTE RECEIVABLE                                                             16,658            -0-
                                                                       -----------    -----------

FIXED ASSETS:
      (Net of accumulated depreciation and amortization)                 2,998,666      2,848,109

OTHER ASSETS                                                                24,142         24,887
                                                                       -----------    -----------

TOTAL ASSETS                                                           $ 6,683,255    $ 5,750,042
                                                                       ===========    ===========

                      LIABILITIES AND SHAREHOLDERS' EQUITY

CURRENT LIABILITIES:
      Note Payable Bank                                                $   300,000    $       -0-
      Accounts payable                                                     534,733        467,300
      Accrued expenses                                                     236,251        214,092
      Taxes payable                                                        149,559            -0-
      Current portion of long-term debt                                      9,612          7,351
                                                                       -----------    -----------
      Total Current Liabilities                                          1,230,155        688,743

DEFERRED INCOME TAX LIABILITY                                              195,000        195,000
NOTE PAYABLE BANK                                                              -0-        450,000
LONG-TERM DEBT - LESS CURRENT MATURITIES                                    14,248          8,949
                                                                       -----------    -----------
      Total Liabilities                                                  1,439,403      1,342,692
                                                                       -----------    -----------

COMMITMENTS AND CONTINGENT LIABILITIES

SHAREHOLDERS' EQUITY
      Common stock - $.01 par value; authorized - 10,000,000 shares;
      issued, and outstanding - 5,771,208 shares in 1996
      and 5,504,741 shares in 1995                                          57,712         55,047
      Additional paid-in capital                                         4,230,618      4,088,212

      Retained Earnings                                                  1,061,554        270,575
                                                                       -----------    -----------
                                                                         5,349,884      4,413,834
      Less 43,910 shares in 1996 & 1,995 in 1995 of treasury
      stock, at cost                                                      (106,032)        (6,484)
                                                                       -----------    -----------
      Total Shareholders Equity                                          5,243,852      4,407,350
                                                                       -----------    -----------

TOTAL Liabilities & Shareholders Equity                                $ 6,683,255    $ 5,750,042
                                                                       ===========    ===========
</TABLE>
See accompanying notes to condensed financial statements.
* Derived from audited financial statement

                                        1
<PAGE>


                          AMERICAN MEDICAL ALERT CORP.

                         CONDENSED STATEMENTS OF INCOME
                                   (Unaudited)



                                                 Nine months Ended September 30,
                                                 -------------------------------
                                                      1996             1995
                                                   -----------      -----------
Revenues:
           Services                                $ 4,575,177      $ 3,885,048
           Product sales                               901,915          668,466
                                                   -----------      -----------
                                                     5,477,092        4,553,514
                                                   -----------      -----------
Cost and Expenses (Income):
           Costs related to services                 1,526,525        1,303,161
           Costs of products sold                      623,974          467,192
           Selling, general and
           administrative expenses                   1,880,979        1,675,099
           Interest expense                             33,635           42,510
           Other income                                 (1,000)            (355)
                                                   -----------      -----------
                                                     4,064,113        3,487,607
                                                   -----------      -----------
Income before provision for income
taxes                                                1,412,979        1,065,907

Provision for income taxes                             622,000          443,288
                                                   -----------      -----------


NET INCOME                                         $   790,979      $   622,619
                                                   ===========      ===========

Net income per share                               $       .14      $       .11
                                                   ===========      ===========
Weighted average number of
common shares outstanding (Note 3)                   5,837,120        5,866,058
                                                   ===========      ===========


See accompanying notes to condensed financial statements

                                        2

<PAGE>


                          AMERICAN MEDICAL ALERT CORP.

                         CONDENSED STATEMENTS OF INCOME
                                   (Unaudited)



                                                Three Months Ended September 30,
                                                --------------------------------
                                                       1996             1995
                                                   -----------      -----------
Revenues:
           Services                                $ 1,561,149      $ 1,375,717
           Product sales                               392,927          384,304
                                                   -----------      -----------
                                                     1,954,076        1,760,021
                                                   -----------      -----------
Cost and Expenses (Income):
           Costs related to services                   514,221          532,828
           Costs of products sold                      276,928          213,686
           Selling, general and
           administrative expenses                     629,808          599,857
           Interest expense                              8,399           13,114

           Other income                                  (-0-)              (64)
                                                   -----------      -----------
                                                     1,429,356        1,359,421
                                                   -----------      -----------
Income before provision for income
taxes                                                  524,720          400,600

Provision for income taxes                             231,000          160,300
                                                   -----------      -----------



NET INCOME                                         $   293,720      $   240,300
                                                   ===========      ===========

Net income per share                               $       .05      $       .04
                                                   ===========      ===========
Weighted average number of
common shares outstanding (Note 3)                   5,921,582        5,961,037
                                                   ===========      ===========


See accompanying notes to condensed financial statements

                                        3

<PAGE>

                          AMERICAN MEDICAL ALERT CORP.

                        CONDENSED STATEMENT OF CASH FLOWS
                                   (Unaudited)

                                                      Nine months Ended June 30,
                                                      --------------------------
                                                            1996         1995
                                                            ----         ----
Cash Flows From Operating Activities:
           Net Income                                    $ 790,979    $ 622,619

           Adjustments to reconcile net income to
              net cash provided by operating activities


           Provision for deferred income taxes              24,000      121,000
           Depreciation and amortization                   468,864      375,389
           Change in Assets and Liabilities:
           (Increase) in receivables                      (187,356)    (142,465)
           (Increase) in inventory                        (540,794)     (95,699)
           (Increase) in prepaid expenses
              and other assets                             (59,929)     (67,367)
           Increase (Decrease) in accounts payable,
              accrued expenses and taxes payable           239,151      (49,738)
                                                         ---------    ---------

Net Cash Provided by Operating Activities                  734,915      763,739
                                                         ---------    ---------

Cash Flows from Investing Activities:
           Expenditures for fixed assets                  (619,421)    (592,604)
                                                         ---------    ---------

Net Cash Used In Investing Activities                     (619,421)    (592,604)
                                                         ---------    ---------

Cash Flows from Financing Activities:
           Repayment of bank borrowings                   (150,000)    (100,000)
           Net (Repayment of) loans payable                  7,560       (3,723)
           Net Proceeds upon exercise of stock options      45,523       18,978
                                                         ---------    ---------

Net Cash Used In Financing Activities                      (96,917)     (84,745)
                                                         ---------    ---------

           Net (Decrease) increase in Cash                  18,577       86,390
           Cash, Beginning of Period                       319,989      157,435
                                                         ---------    ---------
           Cash, End of Period                           $ 338,566    $ 243,825
                                                         =========    =========


SUPPLEMENTAL DISCLOSURE OF CASH FLOW INFORMATION:

CASH PAID DURING THE PERIOD
FOR INTEREST                                             $  33,635    $  42,510
                                                         =========    =========

CASH PAID DURING THE PERIOD
FOR INCOME TAXES                                         $ 400,000    $ 323,584
                                                         =========    =========


See accompanying notes to condensed financial statements



                                        4

<PAGE>






                          AMERICAN MEDICAL ALERT CORP.

                     Notes to Condensed Financial Statements
                                   (Unaudited)




1.         General:

           These  financial  statements  should be read in conjunction  with the
           notes to the  financial  statements  contained  in the latest  annual
           report for the year ended December 31, 1995.


2.         Results of Operations:

           In the opinion of management,  the accompanying  unaudited  condensed
           financial  statements  contain all  adjustments  (consisting  only of
           normal recurring  accruals) necessary to present fairly the financial
           position as of September 30, 1996, the condensed statements of income
           for the three and nine month  periods  ended  September  30, 1996 and
           1995,  and the  statements  of cash flows for the nine  months  ended
           September 30, 1996 and 1995.

           The  condensed  statements  of income  for the nine and  three  month
           periods ended  September 30, 1996 are not  necessarily  indicative of
           the results to be expected for the full year.

3.         Income Per Share:

           Income per share is computed  using the  weighted  average  number of
           common shares and common share  equivalents  outstanding  during each
           period. In 1996 and 1995, the dilutive effect of outstanding  options
           and warrants was  included in the weighted  average  number of common
           shares.


                                        5

<PAGE>



Item 2.    Management's Discussion and Analysis or Plan
           of Operation.

The following  discussion and analysis  provides  information  which  management
believes is relevant to an assessment and understanding of the Company's results
of  operations  and  financial  condition.  The  discussion  should  be  read in
conjunction  with  the  consolidated   financial  statements  contained  in  the
Company's Annual Report on Form 10-KSB for the year ended December 31, 1995.


Liquidity and Capital Resources
-------------------------------

On December 1, 1995, the Company  renegotiated its $1,500,000 credit note (based
upon 75% of eligible accounts  receivable and 25% of inventory,  as defined) and
extended  it until  April  30,  1997.  As of  October  25,  1996,  $300,000  was
outstanding under this note. The Company's working capital on September 30, 1996
was $2,413,634.  During 1996 the Company  anticipates  that it will make capital
investments of approximately $1,000,000 of which approximately $619,000 has been
expended  through  September  30,  1996  for  the  purchase  and  production  of
additional  systems  which the  Company  intends to rent to its  customers.  The
Company  believes  that its  present  cash and  working  capital  position,  its
borrowing  availability and future anticipated income will be sufficient to meet
its cash and working capital needs for the foreseeable future.


Results of Operations
---------------------

Revenue from services increased $690,129 for the nine months ended September 30,
1996 as compared to the same period in 1995,  an increase of 18%.  This increase
resulted from  expansion of the Company's  customer base for monthly  monitoring
and  leasing  services.  Costs  related to services  for the nine  months  ended
September 30, 1996 and 1995 were 33% and 34%, respectively.

Revenue from services  increased  $185,432 for the three months ended  September
30,  1996 as compared  to the same  period in 1995,  an  increase  of 13%.  This
increase  resulted  from  expansion of the  Company's  customer base for monthly
monitoring and leasing services.  Costs related to services for the three months
ended September 30, 1996 and 1995 were 33% and 39%, respectively.

Revenue  from  product  sales  increased  $233,449  for the  nine  months  ended
September  30, 1996 as compared to the same period in 1995,  an increase of 35%.
This  increase was primarily  due to the increase in sales to  distributors  and
retirement  communities.  The gross profit on product  sales for the nine months
ended September 30, 1996 and 1995 was 31% and 30%, respectively.


Revenue from product sales increased $8,623 for the three months ended September
30,  1996 as  compared  to the same  period in 1995,  an  increase  of 2%.  This
increase  was  primarily  due to the  increase  in  sales  to  distributors  and
retirement communities. The gross profit on product sales for

                                        6

<PAGE>



the  three  months  ended   September  30,  1996  and  1995  was  30%  and  44%,
respectively.  Product sales gross profit  decreased for the quarter as a result
of competitive pricing for distributors and retirement communities.

Interest  expense  for the nine  months  ended  September  30, 1996 and 1995 was
$33,635 and $42,510, respectively.  Selling, general and administrative expenses
as  compared  as a  percentage  of  total  revenues  for the nine  months  ended
September 30, 1996 and 1995 were 34% and 37% respectively.

Interest  expense for the three  months  ended  September  30, 1996 and 1995 was
$8,399 and $13,114,  respectively.  Selling, general and administrative expenses
as  compared  as a  percentage  of total  revenues  for the three  months  ended
September 30, 1996 and 1995 were 32% and 34% respectively.


                           PART II - OTHER INFORMATION


Item 6.    Exhibit and Reports on Form 8-K.

(a)        Exhibits:

           27.  Financial Data Schedule


(b)        Reports on Form 8-K:

           No reports on Form 8-K were filed  during the  quarter for which this
           report is filed.


                                        7

<PAGE>




                                   SIGNATURES


Pursuant to the requirements of the Securities Exchange Act of 1934, the Company
has duly  caused  this  report  to be signed  on its  behalf by the  undersigned
thereunto duly authorized.





AMERICAN MEDICAL ALERT CORP.





By: /S/ HOWARD M. SIEGEL
   --------------------------------------
      Howard M. Siegel
      President & Chief Operating Officer




By: /S/ COREY M. ARONIN
   --------------------------------------
      Corey M. Aronin
      Chief Financial Officer



Dated:  October 29, 1996


                                        8