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                                                                Exhibit 10.29.4

                                                                [EXECUTION COPY]

                       FIRST AMENDMENT AND ACKNOWLEDGMENT
                         TO SENIOR MANAGEMENT AGREEMENT

     This First Amendment and Acknowledgment to Senior Management Agreement
(this "AMENDMENT"), dated as of April 6, 2004, is made to the Senior Management
Agreement (the "AGREEMENT"), dated as of March 5, 2004, by and among
Medtech/Denorex, LLC, a Delaware limited liability company and now known as
Prestige International Holdings, LLC (the "COMPANY"), Medtech/Denorex
Management, Inc., a Delaware corporation and now known as Prestige Brands, Inc.
("EMPLOYER"), and Eric M. Millar ("EXECUTIVE"). Each capitalized term used
herein but not otherwise defined shall have the meaning ascribed to such term in
the Agreement.

     WHEREAS, concurrently herewith, the Company is indirectly acquiring all of
the outstanding shares of capital stock of Bonita Bay Holdings, Inc., a Virginia
corporation and ultimate parent of Prestige Brands International, Inc. (the
"ACQUISITION"); and

     WHEREAS, in connection with the Acquisition, and in order to better reflect
the intent of the undersigned, the undersigned desire to amend certain terms of
the Agreement, make certain acknowledgments with respect to the Agreement and
reaffirm the other term and make provisions of the Agreement.

     NOW, THEREFORE, effective immediately prior to the consummation of the
Acquisition (except as otherwise provided in Section 11 below), the undersigned,
intending to be legally bound, hereby agree as follows:

1.   Each reference, if any, in the Agreement to any of the entities identified
     below shall be deemed a reference to such entity's new name, as indicated:

     (a)  Medtech/Denorex, LLC n/k/a Prestige International Holdings, LLC;

     (b)  SNS Household Holdings, Inc. n/k/a Prestige Household Holdings, Inc.;

     (c)  SNS Household Brands, Inc. n/k/a Prestige Household Brands, Inc.;

     (d)  Medtech Acquisition Holdings, Inc. n/k/a Prestige Products Holdings,
          Inc.;

     (e)  Medtech Acquisition, Inc. n/k/a Prestige Brands, Inc.;

     (f)  Medtech/Denorex Management, Inc. n/k/a Prestige Brands, Inc., as
          successor by merger;

     (g)  Denorex Acquisition Holdings, Inc. n/k/a Prestige Personal Care
          Holdings, Inc.; and

     (h)  Denorex Acquisition, Inc. n/k/a Prestige Personal Care, Inc.

2.   The definitions for each of the following defined terms in the Agreement
     shall be deleted in their entirety and amended and restated as follows:

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     (a)  "CREDIT AGREEMENT" means the Credit Agreement, dated as of April 6,
          2004, among Employer, Prestige Brands International, LLC, a Delaware
          limited liability company, the lenders and issuers party thereto,
          Citicorp North America, Inc., as administrative agent and Tranche C
          Agent (as defined therein), Bank of America, N.A., as syndication
          agent for the lenders and issuers, Merrill Lynch Capital, a division
          of Merrill Lynch Business Financial Services Inc., as documentation
          agent for the lenders and issuers, and the other parties named
          therein, as the same may be amended, supplemented or otherwise
          modified from time to time, at any renewal, extension, refunding,
          restructuring, replacement or refinancing thereof (whether with the
          original agent or lenders or another agent or agents or other lenders
          and whether provided under the original Credit Agreement or any other
          credit agreement).

     (b)  "DEBT" means "Indebtedness" as such term is defined in the Credit
          Agreement.

     (c)  "EBITDA" means "Adjusted EBITDA" as such term is defined in the Credit
          Agreement.

     (d)  "LLC AGREEMENT" means the Third Amended and Restated Limited Liability
          Company Agreement of the Company, dated as of April 6, 2004, as
          amended from time to time pursuant to its terms.

     (e)  "MAXIMUM NUMBER OF REPURCHASABLE STANDARD CARRIED COMMON UNITS" means,
          with respect to any Follow-on Purchaser Equity Investment, the product
          of the Purchaser Equity Fund Dilution Percentage MULTIPLIED BY the
          number of Standard Carried Common Units owned by Executive immediately
          prior to the Follow-on Purchaser Equity Investment.

3.   The following defined terms in the Agreement shall be deleted in their
     entirety:

     (a)  Maximum Percentage of Repurchaseable Standard Carried Common Units;

     (b)  Purchaser Mezzanine Fund Dilution Factor;

     (c)  Purchaser Mezzanine Fund Dilution Percentage;

     (d)  Equity Investors; and

     (e)  Investors

4.   The following defined terms (and related definitions) shall be added to the
     Agreement:

     (a)  "COMET" means The Comet Products Corporation, a Delaware corporation.

     (b)  "PRESTIGE" means Prestige Brands International, Inc. a Virginia
          corporation.

5.   Each reference to "Investor" or "Equity Investor" in the Agreement shall
     instead be deemed a reference to "Purchaser"; PROVIDED, HOWEVER, that each
     reference to "Investor"

                                        2
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     in Sections 3(b)(v) and (vi) of the Agreement shall instead be deemed a
     reference to "Participating Purchaser".

6.   Section 3(b)(ii) of the Agreement shall be deleted in its entirety and
     amended and restated as follows:

     (ii)  Subject to the terms and conditions set forth in this SECTION 3(b),
     in the event of any Follow-on Purchaser Equity Investment, the Purchasers
     who participated in such Follow-on Purchaser Equity Investment (the
     "PARTICIPATING PURCHASERS") will have the right to repurchase (the
     "DILUTION REPURCHASE OPTION") from Executive and his transferees (including
     for this purpose the Company and, with respect to any Standard Carried
     Common Units acquired other than pursuant to the Dilution Repurchase
     Option, the Purchasers) all or any portion of Executive's Maximum Number of
     Repurchasable Standard Carried Common Units as of such Follow-on Purchaser
     Equity Investment.

7.   Section 3(b)(iv) of the Agreement shall be deleted in its entirety and
     amended and restated as follows:

     (iv)  As soon as practicable after the Company has determined the Maximum
     Number of Repurchasable Standard Carried Common Units in respect of any
     Follow-on Purchaser Equity Investment, the Company shall give written
     notice (the "DILUTION REPURCHASE OPTION NOTICE") to the Participating
     Purchasers setting forth the Maximum Number of Repurchasable Standard
     Carried Common Units and the purchase price therefor. The Participating
     Purchasers may elect to purchase any or all of the Maximum Number of
     Repurchasable Standard Carried Common Units by giving written notice to the
     Company within 30 days after the Dilution Repurchase Option Notice has been
     given by the Company. If the Participating Purchasers elect to purchase an
     aggregate number greater than the Maximum Number of Repurchasable Standard
     Carried Common Units, the Maximum Number of Repurchasable Standard Carried
     Common Units shall be allocated among the Participating Purchasers on a pro
     rata basis consistent with each such Participating Purchaser's portion of
     such Follow-on Purchaser Equity Investment Amount. As soon as practicable,
     and in any event within 10 days after the expiration of the 30-day period
     set forth above, the Company shall notify each holder of the Standard
     Carried Common Units as to the number of units being purchased from such
     holder by the Participating Purchasers, the aggregate consideration to be
     paid for such units and the time and place for the closing of the
     transaction (the "DILUTION REPURCHASE NOTICE"). At such time, the Company
     shall also deliver written notice to each Participating Purchaser setting
     forth the number of units such Participating Purchaser is entitled to
     purchase, the aggregate purchase price and the time and place of the
     closing of the transaction.

8.   In Section 10(a) of the Agreement, the phrase "the Company, Employer,
     Medtech, Denorex, Spic and Span" shall be deleted in its entirety and
     amended and replaced, in each case in which it appears, with the phrase
     "the Company, Employer, Medtech, Denorex, Spic and Span, Comet, Prestige".

                                        3
<Page>

9.   EXHIBIT B to the Agreement shall be replaced and superseded in its entirety
     by the form of EXHIBIT B attached hereto.

10.  The parties hereto agree that the defined term "Substantial
     Underperformance" and the references thereto in the Agreement shall be
     disregarded until July 1, 2004, at which time such defined term and the
     references thereto shall be reinstated in the Agreement with full force and
     effect.

11.  Immediately following the consummation of the Acquisition and the
     transactions related thereto, the definitions for each of the following
     defined terms in the Agreement shall be deleted in their entirety and
     amended and restated as follows:

     (a)  "EQUITY EQUIVALENTS" means, at any time, without duplication with any
          other Equity Securities or Equity Equivalents, any rights, warrants,
          options, convertible debt or equity securities, exchangeable debt or
          equity securities, or other rights exercisable for or convertible or
          exchangeable into, directly or indirectly, Equity Securities or
          securities convertible or exchangeable into Equity Securities, whether
          at the time of issuance or upon the passage of time or the occurrence
          of a future event; PROVIDED THAT, (i) any of the foregoing shall only
          be considered an Equity Equivalent to the extent (and only to the
          extent) that it is convertible or exchangeable into an Equity Security
          at a price below the then Fair Market Value of such Equity Security
          and (ii) in no event shall the Senior Preferred Units (as defined in
          the LLC Agreement) be deemed Equity Equivalents hereunder

     (b)  "EQUITY SECURITIES" means all Class A Preferred Units, Class B
          Preferred Units, Common Units and other Units (as defined in the LLC
          Agreement) or other equity interests in the Company (including other
          classes or series thereof having different rights) that are purchased
          simultaneously with Common Units as a strip of securities as may be
          authorized for issuance by the Company from time to time. Equity
          Securities will also include equity of the Company (or a corporate
          successor to the Company or a Subsidiary of the Company) issued with
          respect to Equity Securities (i) by way of a unit split, unit
          dividend, conversion, or other recapitalization, (ii) by way of
          reorganization or recapitalization of the Company in connection with
          the incorporation of a corporate successor in accordance with Section
          15.7 of the LLC Agreement, or (iii) by way of a distribution of
          securities of a Subsidiary of the Company to the members of the
          Company following or with respect to a Subsidiary Public Offering.

12.  Except for the changes noted above, the Agreement shall remain in full
     force and effect and any dispute under this Amendment shall be resolved in
     accordance with the terms of the Agreement, including, but not limited to,
     Section 13(h) thereof (Choice of Law).

13.  This Amendment may be executed in any number of counterparts (including by
     means of facsimiled signature pages), which shall together constitute one
     and the same instrument.

                                   * * * * * *

                                        4
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     IN WITNESS WHEREOF, the parties hereto have executed this First Amendment
and Acknowledgment to Senior Management Agreement on the date first written
above.

                                        PRESTIGE INTERNATIONAL
                                        HOLDINGS, LLC

                                        By:      /s/ Peter J. Anderson
                                              ----------------------------------
                                        Name:    Peter J. Anderson
                                              ----------------------------------
                                        Title:   Chief Financial Officer
                                              ----------------------------------

                                        PRESTIGE BRANDS, INC.

                                        By:      /s/ Peter J. Anderson
                                              ----------------------------------
                                        Name:     Peter J. Anderson
                                              ----------------------------------
                                        Title:   Vice President
                                              ----------------------------------


                                          /s/ Eric M. Millar
                                        ----------------------------------------
                                        ERIC M. MILLAR

Accepted and agreed to:

GTCR FUND VIII, L.P.

By:   GTCR Partners VIII, L.P.
Its:  General Partner

By:   GTCR Golder Rauner II, L.L.C.
Its:  General Partner

By:      /s/ David A. Donnini
      -------------------------------
Name: David A. Donnini
Its:  Principal

GTCR FUND VIII/B, L.P.

By:   GTCR Partners VIII, L.P.
Its:  General Partner

By:   GTCR Golder Rauner II, L.L.C.
Its:  General Partner

By:      /s/ David A. Donnini
      -------------------------------
Name: David A. Donnini
Its:  Principal


  [PRESTIGE INTERNATIONAL HOLDINGS, LLC: SIGNATURE PAGE TO FIRST AMENDMENT AND
                 ACKNOWLEDGMENT TO SENIOR MANAGEMENT AGREEMENT]

<Page>

GTCR CO-INVEST II, L.P.

By:   GTCR Golder Rauner II, L.L.C.
Its:  General Partner

By:      /s/ David A. Donnini
      -------------------------------
Name: David A. Donnini
Its:  Principal

GTCR CAPITAL PARTNERS, L.P.

By:   GTCR Mezzanine Partners, L.P.
Its:  General Partner

By:   GTCR Partners VI, L.P.
Its:  General Partner

By:   GTCR Golder Rauner, L.L.C.
Its:  General Partner

   /s/ David A. Donnini
--------------------------------
Name: David A. Donnini
Its:  Principal

TCW/CRESCENT MEZZANINE PARTNERS III, L.P.
TCW/CRESCENT MEZZANINE TRUST III
TCW/CRESCENT MEZZANINE PARTNERS III
   NETHERLANDS, L.P.


By:   TCW/Crescent Mezzanine
      Management III, L.L.C.,
      its Investment Manager

By:   TCW Asset Management Company,
      its Sub-Advisor


By:      /s/ Timothy P. Costello
      -------------------------------
Name: Timothy P. Costello
Its:  Managing Director


  [PRESTIGE INTERNATIONAL HOLDINGS, LLC: SIGNATURE PAGE TO FIRST AMENDMENT AND
                 ACKNOWLEDGMENT TO SENIOR MANAGEMENT AGREEMENT]

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                                                                       EXHIBIT B

                                     EBITDA

<Table>
<Caption>
Fiscal Year                              Annual EBITDA
<S>                                      <C>
2004                                     $  102 million

2005                                     $  102 million

2006                                     $  102 million

2007                                     $  102 million

2008                                     $  102 million
</Table>