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                                                                    Exhibit 31.1

                                  CERTIFICATION

            I, Dennis M. Apfel, certify that:

1.          I have reviewed this annual report on Form 10-KSB of
            FragranceNet.com, Inc.;

2.          Based on my knowledge, this annual report does not contain any
            untrue statement of a material fact or omit to state a material
            fact necessary to make the statements made, in light of the
            circumstances under which such statements were made, not
            misleading with respect to the period covered by this report;

3.          Based on my knowledge, the financial statements, and other
            financial information included in this report, fairly present in
            all material respects the financial condition, results of
            operations and cash flows of the registrant as of, and for, the
            periods presented in this report;

4.          I am responsible for establishing and maintaining disclosure
            controls and procedures (as defined in Exchange Act Rules
            13a-15(e) and 15d-15(e)) for the registrant and have:

a)          designed such disclosure controls and procedures, or caused such
            disclosure controls and procedures to be designed under my
            supervision, to ensure that material information relating to the
            registrant, including its consolidated subsidiaries, is made known
            to me by others within those entities, particularly during the
            period in which this report is being prepared;

b)          evaluated the effectiveness of the registrant's disclosure
            controls and procedures and presented in this report my
            conclusions about the effectiveness of the disclosure controls and
            procedures, as of the end of the period covered by this report
            based on such evaluation; and

c)          disclosed in this report any change in the registrant's internal
            control over financial reporting that occurred during the
            registrant's most recent fiscal quarter (the registrant's fourth
            fiscal quarter in the case of an annual report) that has
            materially affected, or is reasonably likely to materially affect,
            the registrant's internal control over financial reporting; and

5.          I have disclosed, based on my most recent evaluation of internal
            control over financial reporting, to the registrant's auditors and
            the audit committee of registrant's board of directors (or persons
            performing the equivalent functions):

a)          all significant deficiencies and material weaknesses in the design
            or operation of internal control over financial reporting which
            are reasonably likely to adversely affect the registrant's ability
            to record, process, summarize and report financial information;
            and

b)          any fraud, whether or not material, that involves management or
            other employees who have a significant role in the registrant's
            internal control over financial reporting.

Dated:   June 28, 2004
                                          /s/  Dennis M. Apfel
                                          -----------------------------------
                                          Dennis M. Apfel
                                          Chairman, Chief Executive Officer and
                                          Chief Financial Officer