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                                                                    EXHIBIT 31.1

                                  CERTIFICATION

         I, Andrew Gordon, certify that:

1.   I have reviewed this annual report on Form 10-KSB of Coffee Holding Co.,
     Inc.;

2.   Based on my knowledge, this report does not contain any untrue statement of
     a material fact or omit to state a material fact necessary to make the
     statements made, in light of the circumstances under which such statements
     were made, not misleading with respect to the period covered by this annual
     report;

3.   Based on my knowledge, the financial statements, and other financial
     information included in this annual report, fairly present in all material
     respects the financial condition, results of operations and cash flows of
     the registrant as of, and for, the periods presented in this report.

4.   I am responsible for establishing and maintaining disclosure controls and
     procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) for
     the registrant and I have:

     (a) Designed such disclosure controls and procedures, or caused such
     disclosure controls and procedures to be designed under my supervision, to
     ensure that material information relating to the registrant, including its
     consolidated subsidiaries, is made known to us by others within those
     entities, particularly during the period in which this annual report is
     being prepared;

     (b) Evaluated the effectiveness of the registrant's disclosure controls and
     procedures and presented in this report my conclusions about the
     effectiveness of the disclosure controls and procedures, as of the end of
     the period covered by this report based on such evaluation; and

     (c) Disclosed in this report any change in the registrant's internal
     controls over financial reporting that occurred during the registrant's
     most recent fiscal quarter (the registrant's fourth quarter in the case of
     an annual report) that has materially affected, or is reasonably likely to
     materially affect, the registrant's internal control over financial
     reporting; and

5.   I have disclosed, based on my most recent evaluation of internal control
     over financial reporting, to the registrant's auditors and the audit
     committee of the registrant's board of directors (or persons performing the
     equivalent function):

     (a) All significant deficiencies and material weaknesses in the design or
     operation of internal control which are reasonably likely to adversely
     affect the registrant's ability to record, process, summarize and report
     financial information; and

     (b) Any fraud, whether or not material, that involves management or other
     employees who have a significant role in the registrant's internal
     controls.


Date:  February 10, 2005              /s/ Andrew Gordon
                                      ---------------------------------------
                                      Andrew Gordon
                                      President and Chief Executive Officer
                                     (Principal Executive Officer and
                                      Principal Accounting Officer)