=============================================================================

                       SECURITIES AND EXCHANGE COMMISSION
                            WASHINGTON, D.C.   20549

                                    FORM 10-K

 X  (ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE 
 --  ACT OF 1934 (FEE REQUIRED)   

         For the period from February 2, 1997 through January 31, 1998.

                     Commission file number     33-99362

                World Financial Network National Bank, on behalf
              of World Financial Network Credit Card Master Trust 
            ------------------------------------------------------
            (Exact name of registrant as specified in its charter)   

            United States                          34-1610866  
 (State or other jurisdiction        (I.R.S. employer identification no.)    
of incorporation or organization)

                            800 TechCenter Drive
                            Gahanna, Ohio 43230
                 (Address of principal executive offices)     

                               (614) 729-4000  
                               (Phone number)

Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 
of Regulation S-K is not contained herein, and will not be contained, to the 
best of registrant's knowledge,in definitive proxy or information statements 
incorporated by reference in Part III of this Form 10-K or any amendment to 
this Form 10-K _______ (Not Applicable)

Securities registered pursuant to Section 12(b) of the Act:	None

Securities registered pursuant to Section 12(g) of the Act: Series 1996-A, 
Class A and Class B and Series 1996-B, Class A and Class B Certificates.

Indicated by check mark whether the registrant (1) has filed all reports 
required to be filed by Section 13 or 15(c) of the Securities Exchange Act 
1934 during the preceding 12 months (or for such shorter period that the 
registrant was required to file such reports), and (2) has been subject to 
such filing requirements for the past 90 days.    
Yes  X    No ____

Aggregate market value of voting stock held by nonaffiliates of the 
registrant.  $  0   

No documents have been incorporated by reference in this Form 10-K.

<PAGE>  

PART 1

In no action letters issued to a variety of issuers of pass-through securities
representing ownership interests in trusts established by financial and 
retailing institutions, whose principal assets are receivables generated under
consumer credit accounts owned by such institutions and transferred to such
trusts, the Division of Corporation Finance has stated that it would not raise
any objection if the servicer of the trust, on behalf of the trust, files its
Annual Report on Form 10-K in accordance with a specified format.  See, e.g.,
Sears Credit Account Master Trust II (August 24, 1995), Mercantile Credit Card
Master Trust (August 23, 1995); Banc One Credit Card Master Trust 
(May 26, 1995); Household Affinity Credit Card Master Trust I (April 29, 1994); 
Sears Credit Account Master Trust I (December 23, 1993); First Deposit Master
Trust (December 23, 1993); Discover Card Trust 1993 B (April 9, 1993); Prime
Credit Master Trust (January 29, 1993); Private Label Credit Card Master Trust
(May 20, 1992); and Chase Manhattan Credit Card Trust 1990-A (March 22, 1991).

The World Financial Network Credit Card Master Trust (the "Trust") was formed
pursuant to a Pooling and Servicing Agreement dated as of January 17, 1996
between World Financial Network National Bank, as transferor and servicer 
("WFNNB"), and The Bank of New York, as Trustee.  The Trust was formed for the
purpose of acquiring certain trust assets and issuing asset-based certificates
under the Agreement and one or more supplements thereto.  The property of the
Trust includes receivables arising under private label credit card programs for
a number of national retail and catalogue entities.

On May 9, 1996, the Trust issued: $445,500,000 6.70% Class A Asset Backed 
Certificates, Series 1996-A;  $46,750,000 7.00% Class B Asset Backed 
Certificates, Series 1996-A; $283,500,000 6.95% Class A Asset Backed
Certificates, Series 1996-B, and $29,750,000 7.20% Class B Asset Backed
Certificates, Series 1996-B.  Subsequently, such Certificates were registered
pursuant to Section 12(g) of the Securities Exchange Act of 1934, as amended.

WFNNB, on behalf of the Trust, has prepared and filed this Annual Report on
Form 10-K in substantially the form which the Division of Corporation Finance,
in the no action letters referred to above, has stated that it would not 
object to.


ITEM 1.	BUSINESS

The World Financial Network Credit Card Master Trust (the "Trust") was formed 
pursuant to a Pooling and Servicing Agreement dated as of January 17, 1996 
(the "Pooling Agreement") between World Financial Network National Bank 
(the "Bank"), as transferor (the "Transferor") and as servicer (the "Servicer"),
and the Bank of New York, as trustee (the "Trustee").  The Bank sold to the 
Trust approximately $1.3 billion of credit card receivables arising in a 
portfolio of consumer open end credit card accounts (the "Trust Portfolio"). 
The Trust Portfolio includes the private label credit card programs of a number
of national retail and catalogue entities.

The Trust has issued three series of certificates - Series 1996-A, 
Series 1996-B and Series 1996-VFC.  The Series 1996-A and Series 1996-B 
certificates have been distributed to the public.  The Series 1996-VFC 
certificates have been privately placed.  Each outstanding Series includes
one or more classes of certificates as well as certain Collateral Interests.  
The Transferor is required under the Pooling Agreement to maintain a minimum 
7% interest in the Trust Portfolio (9% November through January)
(the "Transferor's Interest"). 

The Bank services the receivables pursuant to the Pooling Agreement and is 
compensated for acting as the servicer.


ITEM 2.	PROPERTIES

There is nothing to report with regard to this item.


ITEM 3.	LEGAL PROCEEDINGS

There is nothing to report with regard to this item.


ITEM 4.	SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

There is nothing to report with regard to this item.

<PAGE>  

PART II


ITEM 5.	MARKET FOR REGISTRANT'S COMMON EQUITY AND RELATED
      		STOCKHOLDER MATTERS

To the knowledge of the Bank and the Trust, there is an over the counter market
in the Trust's Series 1996-A and Series 1996-B Certificates, although the
frequency of transactions varies substantially over time.

ITEM 6.	SELECTED FINANCIAL DATA

The selected financial data has been omitted since the required information is 
included in the financial statements.


ITEM 7.	MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL 
        CONDITION AND RESULTS OF OPERATIONS

The Trust was formed January 17, 1996 pursuant to the Pooling and Servicing 
Agreement between World Financial Network National Bank, as seller 
(the "Seller"), Transferor and Servicer and The Bank of New York, as 
trustee (the "Trustee").  The Seller sold to the Trust approximately 
$1.3 billion of receivables arising from certain proprietary credit card 
programs.

The Trust has sold three series of certificates representing an undivided 
interest in the Trust Portfolio.  In addition, the Trust has sold certain 
Collateral Interests in the Trust Portfolio.  The Transferor is required 
under the Pooling Agreement to maintain a minimum 7% interest in the Trust 
Portfolio (9% November through January).  The following series of 
certificates has been issued by the Trust as of January 31, 1998 (dollars in 
thousands):

          
                                                      % of Trust
       Description               $ Issued              Portfolio  
  --------------------        ---------------       --------------
  
Series 1996 A, Class A               $445,500                33.9%  
Series 1996 A, Class B                 46,750                 3.6%  
Series 1996 B, Class A                283,500                21.6%  
Series 1996 B, Class B                 29,750                 2.3%  
Series 1996-VFC                       284,000                21.6%   

The Series 1996-A and Series 1996-B certificates have been distributed to the 
public under prospectuses dated April 9, 1996.  

The Bank is the originator of the receivables and continues to service the 
receivables for the Trust and receives a fee for providing such servicing.  
Under the Pooling Agreement, new receivables generated under the specified 
propriety credit card programs are required to be sold to the Trust on a 
daily basis.  If there are insufficient new receivables to maintain the 
required minimum receivable level in the Trust, principal collections are 
retained by the Trust for the benefit of the certificateholders or until new 
receivables are available for purchase.

<PAGE>  

ITEM 8.	FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA


                            Cross Reference Sheet  
-------------------------------------------------------------------------------
                Caption                                        Page     
-------------------------------------------------------------------------------
Independent Auditors' Report                                   II-1
     
Statements of Assets and Liabilities Arising 
from Cash Transactions as of January 31, 1998
and February 1, 1997                                           II-2
     
Statements of Distributable Income Arising 
From Cash Transactions for the years ended 
January 31, 1998 and February 1, 1997                          II-3
  
Notes to Financial Statements                                  II-4
                                        
<PAGE>  
              
INDEPENDENT AUDITORS' REPORT   

To the World Financial Network Credit Card Master Trust

We have audited the accompanying statements of assets and liabilities arising 
from cash transactions of the World Financial Network Credit Card Master 
Trust (the "Trust") as of January 31, 1998 and February 1, 1997, and the 
related statements of distributable income arising from cash transactions for 
the years then ended. These financial statements are the responsibility of the 
management of the Trust.  Our responsibility is to express an opinion on these 
financial statements based on our audits.

We conducted our audits in accordance with generally accepted auditing 
standards.  Those standards require that we plan and perform the audit to 
obtain reasonable assurance about whether the financial statements are free 
of material misstatement.  An audit includes examining, on a test basis, 
evidence supporting the amounts and disclosures in the financial statements. 
An audit also includes assessing the accounting principles used and 
significant estimates made by management, as well as evaluating the overall
financial statement presentation.  We believe that our audits provide a
reasonable basis for our opinion.

As described in Note 1, these financial statements were prepared on the cash 
basis of accounting, which is a comprehensive basis of accounting other than 
generally accepted accounting principles.

In our opinion, such financial statements present fairly, in all material 
respects, the assets and liabilities arising from cash transactions of the 
Trust as of January 31, 1998 and February 1, 1997, and its distributable 
income arising from cash transactions for the years then ended on the basis 
of accounting described in Note 1.

By:/s/ Deloitte & Touche LLP
   -----------------------------------
   Deloitte & Touche LLP
   Columbus, Ohio
   April 27, 1998

                                    II-1
<PAGE>  

             WORLD FINANCIAL NETWORK CREDIT CARD MASTER TRUST 
------------------------------------------------------------------------------

STATEMENTS OF ASSETS AND LIABILITIES ARISING FROM CASH TRANSACTIONS
(in thousands of dollars)

                                               As of             As of
        Assets                            January 31, 1998  February 1, 1997
        ------                            ________________  ________________

   Cash Available for Distribution             $276,285         $267,739

   Credit Card Receivables                    1,312,574        1,321,243
                                             ----------       ----------
           TOTAL ASSETS                      $1,588,859       $1,588,982
                                             ==========       ==========

        Liabilities
       -------------

   Income to be Distributed                    $276,285         $267,739
  
   Asset-backed Certificates:
       Series 1996-A                            492,250          492,250
       Series 1996-B                            313,250          313,250
       Series 1996-VFC                          284,000          265,750
       Collateral Interest                      143,714          135,321
       Transferor's Interest                     79,360          114,672
                                               --------       ----------
          TOTAL LIABILITIES                  $1,588,859       $1,588,982
                                             ==========       ==========
              


See accompanying Notes to Financial Statements.  
              
                               II-2
<PAGE>  

              WORLD FINANCIAL NETWORK CREDIT CARD MASTER TRUST 
------------------------------------------------------------------------------

STATEMENTS OF DISTRIBUTABLE INCOME ARISING FROM CASH TRANSACTIONS 
(in thousands of dollars)   	    

                                                For The           For The 
                                               Year Ended        Year Ended
                                            January 31, 1998  February 1, 1997
                                            ----------------  ----------------
Distributable Income
---------------------
Allocable to Principal                         $2,514,524         $2,562,474
Allocable to Interest                             286,516            284,478
                                               ----------         ----------
   Total Distributable Income                  $2,801,040         $2,846,952
                                               ==========         ==========

Income Distributed
------------------
Distribution of Principal to
 Purchase New Receivables                      $2,264,449         $2,320,408
Interest Paid on Asset Backed Certificates         68,855             62,854
Servicing Fees                                     20,649             20,596
Distribution to Purchase New Receivables                           
 For Amounts Previously Written-Off               105,126             76,201
Distribution on Transferor's Interest              65,676             99,154
                                               ----------         ----------
Income Distributed                              2,524,755          2,579,213
                                               ----------         ----------
Excess of Distributable Income 
 over Income Distributed (Distributed 
 February 17, 1998 and 1997 respectively)      $  276,285         $  267,739
                                               ==========         ==========

See accompanying Notes to Financial Statements.

                                   II-3
<PAGE>  
                                            
            WORLD FINANCIAL NETWORK CREDIT CARD MASTER TRUST


NOTES TO FINANCIAL STATEMENTS
-----------------------------


NOTE 1.		General Information and Accounting Policies

The World Financial Network Credit Card Master Trust (the "Trust") 
was formed pursuant to a Pooling and Servicing Agreement, dated as of 
January 17,1996 (the "Pooling Agreement") between World Financial Network 
National Bank (the "Bank"), as transferor (the "Transferor") and as servicer 
(the "Servicer") of receivables (the "Receivables") arising in a portfolio of 
consumer open end credit card accounts (the "Trust Portfolio") and the Bank 
of New York, as trustee (the "Trustee").  The Trust Portfolio includes the 
private label credit card programs of a number of national retail and catalogue
entities.

The Bank services the receivables pursuant to the Pooling Agreement and is 
compensated for acting as the Servicer.  In order to facilitate its servicing 
functions and minimize administrative burdens and expenses, the Bank retains 
physical possession of the documents relating to the receivables as custodian 
for the Trustee.  The Trust has no employees.

The financial statements of the Trust are prepared on a cash basis of 
accounting which differs from financial statements prepared in accordance 
with generally accepted accounting principles in that interest income and 
the related assets are recognized when received rather than when earned and 
distributions to certificateholders are recognized when paid rather than when 
the obligation is incurred.  The statement of assets and liabilities arising 
from cash transactions as of January 31, 1998 reflects the amounts to be 
distributed on February 17, 1998, which represents the distribution of income 
received by the Trust for the period January 1 through January 31, 1998.

NOTE 2.	Sale of Certificates

The Trust may issue from time to time asset-backed certificates in one or 
more Series, which will consist of one or more classes of certificates, 
representing an undivided ownership interest in the Receivables.  As of 
January 31, 1998 the Trust had issued the following certificates, 
representing the indicated undivided interest in the Trust Portfolio:

                                                           % of Trust
             Description                $ Issued            Porfolio  
-------------------------------         ---------        -------------   

Series 1996 A, Class A                   $445,500                33.9%  
Series 1996 A, Class B                     46,750                 3.6%  
Series 1996 B, Class A                    283,500                21.6%  
Series 1996 B, Class B                     29,750                 2.3%  
Series 1996-VFC                           284,000                21.6%       

<PAGE>  

The Series 1996-A and Series 1996-B certificates were distributed to the 
public pursuant to a Prospectus dated April 9, 1996.  The Series 1996-VFC 
class of certificates has been retained by two conduit banks.  Collectively, 
holders of all Series are referred to as "Certificateholders."

In addition, certain Collateral Interests were issued by the Trust, 
representing a 10.9% interest in the Trust Portfolio.  Such Collateral 
Interests are held by two banks at January 31, 1998 (the "Collateral 
Interestholders").  The Transferor is required to maintain a minimum 7% 
(9% November through January) interest in the Trust Portfolio (the 
"Transferor's Interest").  The rights of the Collateral Interestholders to 
receive distributions are subordinate to the rights of the Class A and B 
Certificateholders and the Transferor's Interest. 

NOTE 3.	Principal and Interest Payment

Collections of principal are used by the Trust to purchase new charge card 
receivables on a daily basis.

Collections of finance charges, which includes late fees, non-sufficient 
funds check fees and recoveries of amounts previously written-off, are used 
to pay interest to the Certificateholders, pay servicing fees and to purchase 
new charge card receivables equal to amounts written-off during the month.  
Excess finance charge collections, if any, are distributed to the Servicer.

The distribution date is the 15th day of each month (or, if such day is not a 
business day, the next following business day).

NOTE 4.	Federal Income Taxes

The Trust is not taxable as a corporation for Federal income tax purposes.  
Accordingly, no provision for income taxes is reflected in the accompanying 
financial statements. 

NOTE 5.	Supplementary Financial Data (unaudited)

The following is a summary of quarterly distributable income arising from 
cash transactions:
(in thousands of dollars):



                                     Servicing   Defaulted  Transferor's
Quarter Ended     Principal Interest    Fees    Receivables  Interest   Total
-------------    ---------- --------  --------- ----------- ----------- -----
May 3, 1997       $652,034   $18,368    $5,693    $30,019    $23,390   $729,504
August 2, 1997     601,943    18,651     5,543     28,513     12,836    667,486
November 1, 1997   600,051    18,514     5,518     28,369     17,625    670,077
January 31, 1998   660,496    20,161     5,975     27,624     19,717    733,973
                ----------   -------   -------    -------   -------- ----------
                $2,514,524   $75,694   $22,729   $114,525    $73,568 $2,801,040
                ==========   =======   =======    =======   ======== ==========

                                     Servicing   Defaulted  Transferor's
Quarter Ended     Principal Interest    Fees    Receivables  Interest   Total
-------------    ---------- --------  --------- ----------- ----------- -----
May 4, 1996       $665,464   $10,974    $5,728     $8,988    $51,006   $742,160
August 3, 1996     621,533    19,856     5,277     21,743     15,326    683,735
November 2, 1996   627,456    18,858     5,681     27,213     22,608    701,816
February 1, 1997   648,021    19,981     5,977     25,716     19,546    719,241
                ----------   -------   -------    -------   -------- ----------
                $2,562,474   $69,669   $22,663    $83,660   $108,486 $2,846,952
                ==========   =======   =======    =======   ======== ==========
                                   
                                      II-4

<PAGE>  
  
NOTE 6:	Fair Value of Financial Instruments  

The fair value of the Trust's credit card receivables approximate their 
carrying value due to the short maturity and average interest rates 
approximate current market rates.  

The fair value of the asset-backed certificates is estimated to be 
$1,340,291,000 (carrying value of $1,312,574,000) as of January 31, 1998 and
$1,325,627,000 (carrying value of $1,321,243,000) as of February 1, 1997, 
based on quoted market prices or current market rates for similar securities 
with similar remaining maturities and interest rates.

                          

<PAGE>

ITEM 9.	CHANGES AND DISAGREEMENTS WITH ACCOUNTANTS ON 
        ACCOUNTING AND FINANCIAL DISCLOSURE


There is nothing to report with regard to this item.



PART III


ITEM 10.	DIRECTORS AND EXECUTIVE OFFICERS OF THE REGISTRANT

There is nothing to report with regard to this item.


ITEM 11.	EXECUTIVE COMPENSATION

There is nothing to report with regard to this item.


ITEM 12.	SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND
       		MANAGEMENT

There is nothing to report with regard to this item.


ITEM 13.	CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

There is nothing to report with regard to this item.


<PAGE>  


PART IV


ITEM 14.	EXHIBITS, FINANCIAL STATEMENT SCHEDULES AND REPORTS ON
       		FORM 8-K

a)       Listed below are the documents filed as part of this report:

         Ommitted

b)       Reports on Form 8-K:

         The following current reports on Form 8-K were filed for the fourth
         quarter of 1997:

         Monthly Report                   Date of Report
         --------------                   --------------
         November 1997                    December 15, 1997
         December 1997                    January 15, 1998
         January 1998                     February 17, 1998  
         
c)       Omitted

d)       Omitted  


                                         SIGNATURES


Pursuant to the requirements of Section 13 or 15(d) of the Securities 
Exchange Act of 1934, the Bank, on behalf of the Trust, has duly caused this 
report to be signed on its behalf by the undersigned, thereunto duly authorized.

                                    By: World Financial Network Credit Card
                                        Master Trust
                                        World Financial Network National Bank,
                                        as Servicer


Date: April 30, 1998               By: /s/ Daniel T. Groomes
      -----------------          ----------------------------------------
                                 Daniel T. Groomes
                                 Vice President Finance