Exhibit 10.1 

  AMENDMENT NO. 2 TO THE RENEWED RIGHTS AGREEMENT 
    




             AMENDMENT dated as of January 27, 2005 (this “Amendment”)
  to the Renewed Rights Agreement dated as of December 14, 1995 (as amended by Amendment No. 1 thereto
  dated as of March 25, 2003, the “Rights Agreement”) between The Gillette Company,
  a Delaware corporation (the “Company”), and The Bank of New York, a New York banking
  corporation, as successor Rights Agent (the “Rights Agent”). Capitalized terms used
but not defined herein shall have the meanings assigned to them in the Rights Agreement. 

W I T N E S S E T H :


             WHEREAS, the Company proposes to enter into an Agreement and Plan of Merger
  immediately following the execution and delivery hereof (as amended from time to time, the “Merger
Agreement”) among The Procter & Gamble Company, an Ohio corporation (“P&G”), Aquarium Acquisition Corp., a Delaware corporation and
wholly owned subsidiary of P&G (“Merger Sub”), and the Company, providing for the
merger (the “Merger”) of
the Company with and into Merger Sub, with the Company continuing as the surviving corporation; 


             WHEREAS, the Board of Directors of the Company has approved, authorized and adopted the Merger Agreement and the transactions contemplated thereby; 


             WHEREAS, the Board of Directors of the Company has determined, in connection with the execution of the Merger Agreement, that it is desirable to amend the Rights Agreement to exempt the Merger Agreement, the execution thereof and
the transactions contemplated thereby, including, without limitation, the Merger, from the application of the Rights Agreement as set forth in this Amendment; 


             WHEREAS, no Person has as of the time immediately prior to this Amendment become an Acquiring Person and no Distribution Date has occurred; 


             WHEREAS, Section 26 of the Rights Agreement provides that, prior to the Distribution Date, the Board of Directors of the Company may, and the Company and the Rights Agent shall if the Board of Directors of the Company so directs,
supplement or amend any provision of the Rights Agreement without the approval of any holders of certificates representing shares of Common Stock of the Company or Series C Preferred Stock (subject to certain exceptions);


             WHEREAS, pursuant to Section 26 of the Rights Agreement, an appropriate officer of the Company has delivered a certificate to the Rights Agent stating that the proposed supplements or amendments to the Rights Agreement set forth
in this Amendment are in compliance with Section 26 of the Rights Agreement; and 



















             WHEREAS, pursuant to the terms of the Rights Agreement and in accordance with Section 26 thereof, the Board of Directors of the Company has directed that the Rights Agreement should be amended and supplemented as set forth in
this Amendment prior to the execution of the Merger Agreement. 


             NOW THEREFORE, in consideration of the premises and the mutual agreements herein set forth, the parties hereby agree as follows: 


            SECTION 1. Amendments To Rights Agreement. The Rights Agreement is hereby amended as follows: 


            (a) The
  definition of “Exempt Person” in Section 1(s) of the Rights Agreement is amended to delete
  the word “or” at
  the end of clause (vi) of such definition and add the following at the end of such definition prior
to the period: 



            “; or (viii) any of P&G, Merger Sub or any Affiliate or Associate of either who, notwithstanding anything in this Agreement to the contrary, shall be deemed not to be an Acquiring Person or
an Affiliate or Associate of any Acquiring Person, either individually or collectively, solely as a result of (A) the execution and delivery of that certain Agreement and Plan of Merger dated as of January 27, 2005 (as amended from time to time, the
“Merger Agreement”) among The Procter & Gamble Company, an Ohio corporation (“P&G”), Aquarium Acquisition Corp., a Delaware corporation and wholly owned subsidiary of P&G (“Merger Sub”), and the Company or
(B) the consummation of the Merger (as defined herein) or any of the other transactions contemplated by the Merger Agreement”. 




            (b) The
  definition of “Stock Acquisition Date” in
current Section 1(nn) of the Rights Agreement is amended to add the following sentence at the end thereof: 




             “Notwithstanding anything in this Agreement to the contrary, a Stock
  Acquisition Date shall be deemed not to have occurred solely as a result of (A) the execution and delivery
  of the Merger Agreement or (B) the consummation of the Merger or any of the other transactions contemplated
by the Merger Agreement.” 





            (c) The following definition is added to Section 1 of the Rights Agreement and the definitions following such added definition shall be deemed
to be reordered accordingly: 




             “(v) “Merger” shall mean the merger of Merger Sub with
and into the Company in accordance with the terms and conditions of the Merger Agreement.” 




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            (d) Section 3(a) of the Rights Agreement is amended to add the following sentence at the end thereof: 




             “Notwithstanding anything in this Agreement to the contrary, a Distribution
  Date shall be deemed not to have occurred solely as the result of (i) the execution and delivery of
  the Merger Agreement or (ii) the consummation of the Merger or any of the other transactions contemplated
by the Merger Agreement.” 





            (e) Section 7(a) of the Rights Agreement is modified, amended and restated as follows: 




             “Subject to Section 7(e) hereof, the registered holder of any Rights Certificate may exercise the Rights evidenced thereby (except as otherwise provided herein including without limitation the restrictions on exercisability
set forth in Section 9(c), Section 11(a)(iii) and Section 23(a) hereof) in whole or in part at any time after the Distribution Date upon surrender of the Rights Certificate, with the form of election to purchase and the certificate on the reverse
side thereof duly executed, to the Rights Agent at the office of the Rights Agent designated for such purpose, together with payment of the aggregate Purchase Price with respect to the total number of one ten-thousandths of a share of Preferred
Stock (or following a Triggering Event, Common Stock of the Company, other securities, cash or other assets, as the case may be) as to which such surrendered Rights are then exercisable, at or prior to the earliest of (i) the time immediately prior
to the Effective Time (as such term is defined in the Merger Agreement), (ii) the Final Expiration Date, (iii) the time at which the Rights are redeemed as provided in Section 23 hereof and (iv) the time at which the Rights expire pursuant to
Section 13(d) hereof (the earliest of (i), (ii), (iii) and (iv) being herein referred to as the “Expiration Date”).” 





            (f) Section 11(a)(ii) of the Rights Agreement is amended to add the following at the end thereof immediately prior to the period: 




             “; provided, however, that, notwithstanding anything in this Agreement to the contrary, a Section 11(a)(ii) Event shall be deemed not to have occurred solely as a result of (x) the execution and delivery of the Merger
Agreement or (y) the consummation of the Merger or any of the other transactions contemplated by the Merger Agreement”. 





            (g) Section 13(a) of the Rights Agreement is amended to add the following at the end thereof immediately prior to the period: 




             “; provided, however, that, notwithstanding anything in this Agreement
  to the contrary, a Section 13 Event shall be deemed not to have occurred solely as a result of (x)
the execution and delivery of the 




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  Merger Agreement or (y) the consummation of the Merger or any of the other
transactions contemplated by the Merger Agreement”. 





             SECTION 2. Interpretation. The term “Agreement” as used
in the Rights Agreement shall be deemed to refer to the Rights Agreement as amended hereby. 


             SECTION 3. Effectiveness. This Amendment shall be deemed effective as of the date first written above. Except as expressly amended herein, all other terms and conditions
of the Rights Agreement shall remain in full force and effect. 


             SECTION 4. Governing Law. This Amendment shall be deemed to be a contract made under the laws of the State of Delaware, and for all purposes of this Amendment shall be
governed by and construed in accordance with the laws of such State applicable to contracts made and to be performed entirely within such State.


             SECTION 5. Counterparts. This Amendment may be executed in any number of counterparts, each of which shall be an original and all of which shall constitute one and the
same document.

 

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             IN WITNESS WHEREOF, the parties have caused this Amendment to be duly executed as of the day and year first above written. 


  	THE GILLETTE COMPANY
	 	 	 
	 	 	 
	By:	  /s/ Charles
      W. Cramb 
	 	

	 	Name:	Charles W. Cramb 
	 	Title:	Senior Vice President and 
	 	 	Chief Financial Officer





  	Attest:
	 	 	 
	By:	  /s/ William
      J. Mostyn III 
	 	

	 	Name:	William J. Mostyn III  
	 	Title:	Secretary 





   

  	THE BANK OF NEW YORK
	 	 	 
	 	 	 
	By:	   /s/
      Joseph Varca 
	 	

	 	Name:	Joseph Varca
	 	Title:	Vice President