<PAGE>


                                                                   Exhibit 31.1

                                  CERTIFICATION

I, Andrew Gordon, certify that:

         1.   I have reviewed this Amendment No. 1 to the annual report on Form
              10-KSB/A of Coffee Holding Co., Inc.;

         2.   Based on my knowledge, this report does not contain any untrue
              statement of a material fact or omit to state a material fact
              necessary to make the statements made, in light of the
              circumstances under which such statements were made, not
              misleading with respect to the period covered by this report;

         3.   The small business issuer's other certifying officer(s) and I are
              responsible for establishing and maintaining disclosure controls
              and procedures (as defined in Exchange Act Rules 13a-15(e) and
              15d-15(e)) for the small business issuer and have:

              (a) designed such disclosure controls and procedures, or caused
              such disclosure controls and procedures to be designed under our
              supervision, to ensure that material information relating to the
              small business issuer, including its consolidated subsidiaries, is
              made known to us by others within those entities, particularly
              during the period in which this report is being prepared;

              (b) Evaluated the effectiveness of the small business issuer's
              disclosure controls and procedures and presented in this report
              our conclusions about the effectiveness of the disclosure controls
              and procedures, as of the end of the period covered by this report
              based on such evaluation; and

              (c) Disclosed in this report any change in the small business
              issuer's internal control over financial reporting that occurred
              during the small business issuer's most recent fiscal quarter that
              has materially affected, or is reasonably likely to materially
              affect, the small business issuer's internal control over
              financial reporting; and

         4.   The small business issuer's other certifying officer(s) and I have
              disclosed, based on our most recent evaluation of internal control
              over financial reporting, to the small business issuer's auditors
              and the audit committee of the small business issuer's board of
              directors (or persons performing the equivalent functions):

              (a) All significant deficiencies and material weaknesses in the
              design or operation of internal control over financial reporting
              which are reasonably likely to adversely affect the small business
              issuer's ability to record, process, summarize and report
              financial information; and

              (b) Any fraud, whether or not material, that involves management
              or other employees who have a significant role in the small
              business issuer's internal control over financial reporting.

Date: August 26, 2004             /s/ Andrew Gordon
                                  ---------------------------------------
                                  Andrew Gordon
                                  Chief Executive Officer, President, Treasurer
                                  and Director (principal executive officer)

<PAGE>


                                  CERTIFICATION

I, Richard E. Pino, certify that:

         1.   I have reviewed this Amendment No. 1 to the annual report on Form
              10-KSB/A of Coffee Holding Co., Inc.;

         2.   Based on my knowledge, this report does not contain any untrue
              statement of a material fact or omit to state a material fact
              necessary to make the statements made, in light of the
              circumstances under which such statements were made, not
              misleading with respect to the period covered by this report;

         3.   The small business issuer's other certifying officer(s) and I are
              responsible for establishing and maintaining disclosure controls
              and procedures (as defined in Exchange Act Rules 13a-15(e) and
              15d-15(e)) for the small business issuer and have:

              (a) designed such disclosure controls and procedures, or caused
              such disclosure controls and procedures to be designed under our
              supervision, to ensure that material information relating to the
              small business issuer, including its consolidated subsidiaries, is
              made known to us by others within those entities, particularly
              during the period in which this report is being prepared;

              (b) Evaluated the effectiveness of the small business issuer's
              disclosure controls and procedures and presented in this report
              our conclusions about the effectiveness of the disclosure controls
              and procedures, as of the end of the period covered by this report
              based on such evaluation; and

              (c) Disclosed in this report any change in the small business
              issuer's internal control over financial reporting that occurred
              during the small business issuer's most recent fiscal quarter that
              has materially affected, or is reasonably likely to materially
              affect, the small business issuer's internal control over
              financial reporting; and

         4.   The small business issuer's other certifying officer(s) and I have
              disclosed, based on our most recent evaluation of internal control
              over financial reporting, to the small business issuer's auditors
              and the audit committee of the small business issuer's board of
              directors (or persons performing the equivalent functions):

              (a) All significant deficiencies and material weaknesses in the
              design or operation of internal control over financial reporting
              which are reasonably likely to adversely affect the small business
              issuer's ability to record, process, summarize and report
              financial information; and

              (b) Any fraud, whether or not material, that involves management
              or other employees who have a significant role in the small
              business issuer's internal control over financial reporting.

Date: August 26, 2004            /s/ Richard E. Pino
                                 -----------------------------------------
                                 Richard E. Pino
                                 Chief Financial Officer (principal financial
                                 and accounting officer)