EXHIBIT 10.1

                              EMPLOYMENT AGREEMENT

     EMPLOYMENT AGREEMENT (the "Agreement") made and entered as of November 18,
2004, by and among Branded Media Corporation (the "Company"), a Nevada
corporation, and Eve Krzyzanowski (the "Executive").


                                   BACKGROUND
                                   ----------

     The parties desire to enter into an employment agreement and to set forth
herein the terms and conditions of the Executive's employment by the Company.
Accordingly, in consideration of the mutual covenants and agreements set forth
herein and the mutual benefits to be derived herefrom, and intending to be
legally bound hereby, the Company and the Executive agree as follows:

     1.   Employment.
          -----------

          (a) Duties. The Company shall employ the Executive, on the terms set
     forth in this Agreement, as Chief Executive Officer. Subject to the
     conditions set forth in Section 2(b) below being met to the satisfaction of
     the Executive, in her sole and absolute discretion, (i) the Executive
     accepts such employment with the Company and (ii) the Executive shall
     perform and fulfill such duties as are reasonable and necessary for such
     position and will devote her efforts to the performance and fulfillment of
     her duties and to the advancement of the interests of the Company, subject
     only to the direction, approval, control and directives of the Board of
     Directors of the Company (the "Board"); provided, however, that the
     Executive may make passive investments in other business ventures so long
     as such other ventures are not competitive with the business of the
     Company.

          (b) Place of Performance. In connection with her employment by the
     Company, the Executive shall be based in the borough of Manhattan, except
     for required travel on Company business.

     2.   Term.
          -----

          (a) Commencement. The Executive's employment under this Agreement
     shall be for a four-year term (the "Term") commencing on the later of (i)
     November 18, 2004 or (ii) the date which is five (5) business days from the
     satisfaction by the Company of the conditions set forth in Section 2(b)
     below (the "Commencement Date"; "Commencement Date" shall also refer to the
     anniversary date for calendar year purposes in determining Executive's
     annual increase for purposes of Section 3(a) of this Agreement), and shall
     continue uninterrupted for the Term.

          (b) Conditions to Commencement of Employment. The commencement of the
     Term and the obligations of Executive to perform her obligations hereunder
     is subject to the fulfillment at or prior to the Drop Dead Date (as defined
     below) of the following conditions: (i) the closing by the Company of an
     equity financing in which the gross proceeds to the Company are equal to or
     greater than five hundred thousand ($500,000) dollars, (ii) the binding by

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     the Company of director's and officer's insurance including, without
     limitation, $1,000,000, with a retention in an amount no greater than
     $150,000 per claim, and otherwise satisfactory to Executive in her sole and
     absolute discretion, (iii) there shall have occurred no event, occurrence,
     fact, condition, change, development or effect with respect to or affecting
     the Company which would reasonably be expected to result in a material
     adverse effect on the business, financial condition, assets, liabilities,
     or results of operation of the Company, or (iv) no statement by the
     Company, whether oral or written, furnished or to be furnished by Company
     to Executive, when taken together with all such statements, in the
     aggregate, is subsequently determined or discovered by Executive to contain
     any untrue statement of a material fact or omits to state a material fact
     necessary in order to make the statements not misleading.

          (c) Termination. Unless extended by the Executive by written
     instrument, this Agreement shall terminate and be of no further force and
     effect if the conditions set forth in Section 2(b) above have not been
     fulfilled on or before December 31, 2004 (the "Drop Dead Date").

     3.   Compensation.
          -------------

          (a) Base Salary. During the Term, the Executive shall be entitled to
     receive an annual salary (the "Base Salary") as follows:

               (1)  for the year ending Commencement Date, 2005, $300,000;

               (2)  for the year ending Commencement Date, 2006, $400,000;

               (3)  for the year ending Commencement Date, 2007, $500,000;

               (4)  for the year ending Commencement Date, 2008, $600,000;

which shall be the base salary (the "Base Salary") for the remaining Term,
payable in installments at such times as the Company customarily pays its other
senior executive employees (but in any event no less often than monthly).

          (b) In the event of a change in control such as would require the
     Company to file a Form 8-K with the Securities and Exchange Commission if
     the Company was a reporting company, the Executive shall be entitled to (i)
     a lump sum payment equal to the Base Salary, with minimum ten percent (10%)
     increases each year, for the remaining Term, plus a lump sum bonus equal to
     five times the largest bonus paid to Executive under this Agreement and
     (ii) immediate acceleration of any and all unvested Company stock options
     (which provision shall be reflected in the grant of Company stock options
     to Executive).

          (c) Bonus. Executive shall receive an annual bonus in accordance with
     a Company Bonus Plan adopted by the Board, provided, however, that the
     annual bonus in any given year shall be no less than ten (10%) of
     Executive's Base Salary with respect to such year (the "Minimum Bonus").
     The annual bonus shall be paid no later than January 15 with respect to the
     immediately previous calendar year, or part thereof.

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     4.   Health Insurance and Other Benefits. During the Term, the Executive
shall be entitled to all employee benefits offered by the Company to its senior
executives and key management employees, including, without limitation, all
pension, profit sharing, retirement, stock option, salary continuation, deferred
compensation, disability insurance, hospitalization insurance, major medical
insurance, medical reimbursement survivor income, life insurance or any other
benefit plan or arrangement established and maintained by the Company, subject
to the rules and regulations then in effect regarding participation therein. The
Company shall implement a benefits plan within one (1) month from Commencement
Date which, as it pertains to Executive, shall include, without limitation,
health and medical insurance, dental insurance, and short-tem and long-term
disability insurance. Within one (1) month of the Commencement Date, the Company
shall have procured and funded for Executive a life insurance policy, in form
and substance satisfactory to Executive, acting reasonably, in the amount of one
million dollars ($1,000,000), with the beneficiary to be named by Executive.

     5.   Reimbursement of Expenses. The Executive shall be reimbursed for all
items of travel, entertainment and miscellaneous expenses which the Executive
reasonably incurs in connection with the performance of her duties hereunder,
provided that the Executive submit to the Company such statements and other
evidence supporting said expenses as the Company may reasonably require.
Executive shall be entitled to business class travel and accommodations when
traveling for Company business, as well as car service to and from all airports.

     6.   Grant of Common Stock Purchase Warrant. Upon the execution of this
Agreement, the Company shall grant to Executive, a Common Stock Purchase Warrant
to purchase Two Million (2,000,000) shares of the Company's common Stock at a
price of $.01 per share. The form of warrant is attached to this Agreement as
Exhibit "A".

     7.   Employee Incentive Stock Option Plan. The Executive will also be
eligible to participate in the Company's Employee Incentive Stock Option Plan
when approved by the Board, with vesting on a monthly basis over no greater than
a two year period, as well as one hundred (100%) acceleration of any and all
unvested Company stock options upon a change of control, as set forth in Section
3(b)(ii) above.

     8.   Vacations. The Executive shall be entitled to the number of paid
vacation days in each calendar year determined by the Company from time to time
for its senior executive officers, but not less than six (6) weeks in any
calendar year (prorated in any calendar year during which the Executive is
employed hereunder for less than the entire year in accordance with the number
of days in such calendar year during which he is so employed), with up to four
(4) weeks allowed to be carried over in any given calendar year, prorated as
applicable on the same basis as set forth above. The Executive shall also be
entitled to all paid holidays given by the Company to its senior executive
officers.

     9.   Termination of Employment.
          --------------------------

          (a) Death or Total Disability. In the event of the death of the
     Executive during the Term, this Agreement shall terminate as of the date of
     the Executive's death. Salary for the remaining Term shall be paid to
     Executive's beneficiary or estate, and all health, medical and dental
     insurance benefits for Executive's family shall be continued for at least

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     two years following the Executive's death, as well as payment in respect of
     accrued but unused vacation and reimbursement of any outstanding expenses.
     In the event of the Total Disability (as that term is defined below) of the
     Executive for any consecutive twelve months during the Term, the Company
     shall have the right to terminate this Agreement by giving the Executive
     thirty (30) days' prior written notice thereof, and upon the expiration of
     such thirty (30) day period, the Executive's employment under this
     Agreement shall terminate. In the event of such termination, the salary for
     the remaining Term shall be paid to Executive. If the Executive shall
     resume her duties within thirty (30) days after receipt of such a notice of
     termination, this Agreement shall continue in full force and effect. Upon
     termination of this Agreement under this Section 9(a), the Company shall
     have no further obligations or liabilities under this Agreement, except to
     pay to the Executive's estate or the Executive, as the case may be, the
     portion of salary that remains unpaid for the Term, including applicable
     increases, Minimum Bonus for each calendar year or part thereof, and
     continuation of benefits, as well as payment in respect of accrued but
     unused vacation and reimbursement of any outstanding expenses, as forth
     herein.

     The term "Total Disability," as used herein, shall mean a mental or
     physical condition which in the reasonable opinion of an independent
     medical doctor selected by the Company and approved by Executive or, if
     Executive is mentally incapacitated, by Executive's duly appointed
     guardian, in each case acting reasonably, renders the Executive unable or
     incompetent to carry out the material duties and responsibilities of the
     Executive under this Agreement at the time the disabling condition was
     incurred. If the Executive is covered under any policy of disability
     insurance under paragraph 4, the definition of Total Disability hereunder
     shall be the definition of that term in such policy.

          (b) Termination for Cause. The Executive's services under this
     Agreement may be terminated for cause where the Executive engages in the
     following conduct: (a) embezzlement, intoxication or illegal drug use which
     materially interferes with job performance on an ongoing basis, wrongful
     disclosure of Company's confidential information which directly results in
     material harm to the Company, gross negligence in performance of duties,
     conviction of a felony, receipt of any rebate, kickback or other
     remuneration or consideration from any party that conducts business with
     Company other than reasonable and customary incidentals for a chief
     executive such as meals, tickets to live events, invites to
     parties/benefits, promotional trips, etc.; (b) material breach of this
     Agreement; or, (c) failure to perform competently, in the Board's sole
     discretion, the customary duties of Chief Executive Officer, provided,
     however, that in the case of clauses (b) and (c), Executive shall have been
     afforded an opportunity to address the Board directly and answer any
     allegations, criticisms or other questions which form the basis for
     termination for cause hereunder; and, provided, further, that if the basis
     for termination for cause hereunder is capable of being cured, Executive
     shall be afforded a reasonable and good faith opportunity to cure. In such
     circumstances, Executive shall be entitled to severance pay in the amount
     of the annual salary earned in the full calendar year immediately preceding
     termination. Payment in such circumstance shall be made in equal monthly
     installments beginning fifteen (15) days from date of termination;
     provided, however, that the Company shall be required to post a letter of
     credit in form and substance reasonably satisfactory to the Executive and
     issued by a bank with a credit rating no less than "A", in the absence of
     which payment shall be made in a lump sum on the date of termination.

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          (c) Termination without Cause. The Company may unilaterally terminate
     this Agreement for any reason in its sole discretion in the absence of a
     Termination for Cause. In such circumstances, Executive shall be entitled
     to receive all compensation and benefits payable to Executive pursuant to
     this Agreement through the end of the Term, including Base Salary, Minimum
     Bonus, health, medical and dental benefits (i.e., the Company shall make
     COBRA payments on behalf of the Executive through the end of the Term), as
     well as payment in respect of accrued but unused vacation and reimbursement
     of any outstanding expenses. In addition, any and all unvested Company
     stock options shall immediately vest and be exercisable, and Executive
     shall have no less than eighteen (18) months following termination to elect
     whether or not to exercise any and all of such stock options.

          (d) Resignation for Good Reason. The Executive may resign from time to
     time and at any time, upon not less than one (1) month written notice to
     the Board, for Good Reason. In such circumstances, the Executive shall be
     entitled to receive all compensation and benefits payable to Executive
     pursuant to this Agreement through the end of the Term, including Base
     Salary, Minimum Bonus, health, medical and dental benefits (i.e., the
     Company shall make COBRA payments on behalf of the Executive through the
     end of the Term), as well as payment in respect of accrued but unused
     vacation and reimbursement of any outstanding expenses. In addition, any
     and all unvested Company stock options shall immediately vest and be
     exercisable, and Executive shall have no less than eighteen (18) months
     following termination to elect whether or not to exercise any and all of
     such stock options.

          "Good Reason" shall mean (i) a reduction in, or the failure to pay,
     the Executive's Base Salary or Minimum Bonus, as each is then in effect,
     (ii) the relocation of the Executive's principal place of employment to a
     location outside the borough of Manhattan, (iii) material reduction in the
     Executive's duties or responsibilities, (iv) reduction in title, (v) change
     in reporting (i.e., if Executive should be required to report to any
     person/body other than directly to the Board) or (vi) a material breach by
     the Company or any of its affiliates of any other provision of this
     Agreement (including, without limitation, a situation in which Executive
     discovers at some point after the Commencement Date that any of the
     conditions set forth in Section 2(b) were not satisfied as of the
     Commencement Date), in each case which failure is not cured within fifteen
     (15) days from receipt of written notice thereof.

     10. No Mitigation. The Executive shall not be required to mitigate the
amount of any payment or benefit provided for in this Agreement by seeking other
employment or otherwise, nor shall the amount of any payment provided for in
this Agreement be reduced by any compensation earned by the Executive as the
result of her employment by another employer.

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     11.  Restrictive Covenant.

          (a) Competition. Executive undertakes and agrees that until six (6)
     months after termination of this Agreement for any reason other than for
     Cause, death or Total Disability, or resignation by the Executive for Good
     Reason, she will not compete or participate as a director, officer,
     employee, consultant agent, consultant, representative or otherwise, or as
     a stockholder, partner or joint venturer, or have any direct or indirect
     financial interest, including, without limitation, the interest of a
     creditor, in any business that is competitive with the business of the
     Company or any of its wholly-owned subsidiaries.

          (b) Trade Secrets. During the Term hereof and after termination for
     any reason Executive shall not disclose, divulge, copy or otherwise use any
     trade secret of the Company or its subsidiaries, it being acknowledged that
     all such information and materials compiled or obtained by or disclosed to
     Executive while employed by the Company hereunder or otherwise are
     confidential and the exclusive property of the Company and, if applicable,
     its wholly-owned subsidiaries.

          (c) Injunctive Relief. The parties hereto agree that the remedy at law
     for any breach of the provisions of this paragraph 11 will be inadequate
     and that the Company shall be entitled to injunctive relief. Such
     injunctive relief shall not be exclusive, but shall be in addition to any
     other rights and remedies Company might have for such breach.

          (d) Scope of Covenant. Should the duration, geographical area or range
     or proscribed activities contained in subparagraph (a) above be held
     unreasonable by any court of competent jurisdiction, then such duration,
     geographical area or range of proscribed activities shall be modified to
     such degree as to make it or them reasonable and enforceable.

     12.  Indemnity. The Company shall indemnify and hold the Executive harmless
to the maximum extent permitted by law against any claim, action, demand, loss,
damage, cost, expense, liability or penalty arising out of any act, failure to
act, omission or decision by her while performing services as an officer,
director or employee of the Company, other than as act, omission or decision by
the Executive which constitutes an act of gross negligence or willful
misconduct. To the extent permitted by law, the Company shall pay all attorney's
fees, expenses and costs actually incurred by the Executive in connection with
the defense of any of the claims referenced herein.

     13.  Miscellaneous.

          (a) Notices. Any notice, demand or communication required or permitted
     under this Agreement shall be in writing and shall either be hand-delivered
     to the other party or mailed to the addresses set forth below by registered
     or certified mail, return receipt requested, or sent by overnight express
     mail or courier or facsimile to such address, if a party has a facsimile
     machine. Notice shall be deemed to have been given and received when so

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     hand-delivered or after three business days when so deposited in the U.S.
     Mail, or when transmitted and received by facsimile or sent by express mail
     properly addressed to the other party. The addresses are:

                  To the Company:

                           Joseph J. Coffey, Esq.
                           Branded Media Corporation
                           425 Madison Avenue--Penthouse
                           New York, NY  10017

                  To the Executive:

                           Eve Krzyzanowski.
                           160 West End Avenue # 29D
                           New York, NY  10023

                  With a copy to:

                           Alan Baldachin, Esq.
                           Hand & Baldachin LLP
                           1775 Broadway, 23rd Floor
                           New York, NY  10019
                           (212) 956-9500
                           (212) 259-3910

     The foregoing addresses may be changed at any time by written notice given
     in the manner herein provided.

          (b) Integration: Modification. This Agreement constitutes the entire
     understanding and agreement between the Company and the Executive regarding
     its subject matter and supersedes all prior negotiations and agreements,
     whether oral or written, between them with respect to its subject matter.
     This Agreement may not be modified except by a written agreement signed by
     the Executive and a duly authorized officer of the Company.

          (c) Enforceability. If any provision of this Agreement shall be
     invalid or unenforceable, in whole or in part, such provision shall be
     deemed to be modified or restricted to the extent and in the manner
     necessary to render the same valid and enforceable, or shall be deemed
     excised from this Agreement, as the case may require, and this Agreement
     shall be construed and enforced to the maximum extent permitted by law as
     if such provision had been originally incorporated herein as so modified or
     restricted, or as if such provision had not been originally incorporated
     herein, as the case may be.

          (d) Binding Effect. This Agreement shall be binding upon and inure to
     the benefit of the parties, including their respective heirs, executors,
     successors and assigns, except that this Agreement may not be assigned by
     the Executive.

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          (e) Waiver of Breach. No waiver by either party of any condition or of
     the breach by the other of any term or covenant contained in this
     Agreement, whether by conduct or otherwise, in any one or more instances
     shall be deemed or construed as a further or continuing waiver of any such
     condition or breach or a waiver of any other condition, or the breach of
     any other term or covenant set forth in this Agreement. Moreover, the
     failure of either party to exercise any right hereunder shall not bar the
     later exercise thereof.

          (f) Governing Law and Interpretation. This Agreement shall be governed
     by the internal laws of the State of New York. Each of the parties agrees
     that he or it, as the case may be, shall deal fairly and in good faith with
     the other party in performing, observing and complying with the covenants,
     promises, duties, obligations, terms and conditions to be performed,
     observed or complied with by him or it, as the case may be, hereunder, and
     that this Agreement shall be interpreted, construed and enforced in
     accordance with the foregoing covenant notwithstanding any law to the
     contrary.

          (g) Headings. The headings of the various sections and paragraphs have
     been included herein for convenience only and shall not be considered in
     interpreting this Agreement.

          (h) Counterparts. This Agreement may be executed in several
     counterparts, each of which shall be deemed to be an original but all of
     which together will constitute one and the same instrument.

     IN WITNESS WHEREOF, this Agreement has been executed by the Executive and
on behalf of the Company by its duly authorized officer(s) on the date first
above written.


                                            Branded Media Corporation



                                            /s/  Donald C. Taylor
                                            -----------------------------------
                                                 Donald C. Taylor
                                                 Director



                                            /s/  Gerald M. Labush
                                            -----------------------------------
                                                 Gerald M. Labush
                                                 Director



ACKNOWLEDGED AND AGREED:



/s/  Eve Krzyzanowski
-----------------------------
     Eve Krzyzanowski
     Executive

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