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                                                                Exhibit 10.29.3

                                                                [EXECUTION COPY]

                           SENIOR MANAGEMENT AGREEMENT

     THIS SENIOR MANAGEMENT AGREEMENT (this "AGREEMENT") is made as of March 17,
2004 (the "EFFECTIVE DATE"), by and among Medtech/Denorex, LLC, a Delaware
limited liability company (the "COMPANY"), Medtech/Denorex Management, Inc., a
Delaware corporation ("EMPLOYER"), and Eric M. Millar ("EXECUTIVE"). Certain
provisions of this Agreement are intended for the benefit of, and will be
enforceable by, the Investors.

     The Company and Executive desire to enter into an agreement pursuant to
which Executive will purchase from the Company, and the Company will sell to
Executive, Common Units of the Company (the "COMMON UNITS"). Certain definitions
are set forth in SECTION 11 of this Agreement.

     Employer desires to employ Executive and Executive desires to be employed
by Employer upon the terms set forth herein.

     NOW, THEREFORE, in consideration of the mutual covenants contained herein
and other good and valuable consideration, the receipt and sufficiency of which
are hereby acknowledged, the parties to this Agreement hereby agree as follows:

                   PROVISIONS RELATING TO EXECUTIVE SECURITIES

     1.   PURCHASE AND SALE OF EXECUTIVE SECURITIES.

          (a) Upon execution of this Agreement, Executive will purchase, and the
     Company will sell, 197,615 Common Units at a price of $0.10 per unit for an
     aggregate purchase price of $19,761.50. Upon the execution of this
     Agreement, the Company will deliver to Executive copies of the certificates
     representing such Executive Securities (as defined below), and Executive
     will deliver to the Company a cashier's or certified check or wire transfer
     of funds in an aggregate amount of $19,761.50.

          (b) Within 30 days after the purchase of the Common Units hereunder,
     Executive will make an effective election with the Internal Revenue Service
     under Section 83(b) of the Internal Revenue Code and the regulations
     promulgated thereunder in the form of EXHIBIT A attached hereto.

          (c) All of the Common Units purchased hereunder are also referred to
     herein as the "STANDARD CARRIED COMMON UNITS" (each individually, a
     "STANDARD CARRIED COMMON UNIT").

          (d) Until released upon the occurrence of a Sale of the Company or a
     Public Offering as provided below, all certificates evidencing Executive
     Securities shall remain held by the Company for the benefit of Executive
     and the other holder(s) of Executive Securities, if any. Upon the
     occurrence of a Sale of

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     the Company, the Company will return all certificates evidencing Executive
     Securities to the record holders thereof. Upon the consummation of a Public
     Offering, the Company will return to the record holders thereof
     certificates evidencing the Vested Common Units.

          (e) In connection with the purchase and sale of the Executive
     Securities, Executive represents and warrants to the Company that:

                 (i)     The Executive Securities to be purchased by Executive
     pursuant to this Agreement will be acquired for Executive's own account and
     not with a view to, or intention of, distribution thereof in violation of
     the Securities Act, or any applicable state securities laws, and the
     Executive Securities will not be disposed of in contravention of the
     Securities Act or any applicable state securities laws.

                 (ii)    Executive is an executive officer of the Company and
     Employer, is sophisticated in financial matters and is able to evaluate the
     risks and benefits of the investment in the Executive Securities.

                 (iii)   Executive is able to bear the economic risk of his
     investment in the Executive Securities for an indefinite period of time
     because the Executive Securities have not been registered under the
     Securities Act and, therefore, cannot be sold unless subsequently
     registered under the Securities Act or an exemption from such registration
     is available.

                 (iv)    Executive has had an opportunity to ask questions and
     receive answers concerning the terms and conditions of the offering of
     Executive Securities and has had full access to such other information
     concerning the Company and its Subsidiaries as he has requested.

                 (v)     Executive has full legal capacity to execute and
     deliver this Agreement and to perform his obligations hereunder. This
     Agreement constitutes the legal, valid and binding obligation of Executive,
     enforceable in accordance with its terms, and the execution, delivery and
     performance of this Agreement by Executive, to the best of his knowledge,
     does not and will not conflict with, violate or cause a breach of any
     agreement, contract or instrument to which Executive is a party or any
     judgment, order or decree to which Executive is subject. This
     representation is subject to SECTION 1(e)(vi) below.

                 (vi)    Except as set forth on SCHEDULE 1(e)(vi) attached
     hereto, Executive is neither party to, nor bound by, any other employment
     agreement, consulting agreement, noncompete agreement, non-solicitation
     agreement or confidentiality agreement.

                 (vii)   Executive is a resident of the State of New York.

          (f) As an inducement to the Company to sell the Executive Securities
     to Executive, and as a condition thereto, Executive acknowledges and agrees
     that

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     neither the issuance of the Executive Securities to Executive nor any
     provision contained herein shall entitle Executive to remain in the
     employment of the Company, Employer or any of their respective Subsidiaries
     or affect the right of the Company or Employer to terminate Executive's
     employment at any time for any reason, subject to the remaining terms of
     this Agreement and any other agreement between Executive and any such
     parties.

     2.   VESTING OF COMMON UNITS.

          (a) The Common Units (including the Standard Carried Common Units
     which shall vest on a basis proportionate to the total number of Common
     Units) shall be subject to vesting in the manner specified in this SECTION
     2.

          (b) Except as otherwise provided in this SECTION 2, the Common Units
     shall become vested in accordance with the following schedule, if and only
     if as of each such date provided below, Executive has been continuously
     employed by the Company, Employer or any of their respective Subsidiaries
     from the Effective Date through and including such date:

<Table>
<Caption>
                                                  CUMULATIVE PERCENTAGE OF
                    DATE                            COMMON UNITS VESTED
     -----------------------------------------  -----------------------------
     <S>                                                  <C>
     First Anniversary of Effective Date                   20.00%
     Second Anniversary of Effective Date                  40.00%
     Third Anniversary of Effective Date                   60.00%
     Fourth Anniversary of Effective Date                  80.00%
     Fifth Anniversary of Effective Date                  100.00%
</Table>

          (c) If Executive ceases to be employed by the Company, Employer and
     their respective Subsidiaries on any date other than an anniversary date
     specified in the schedule above, the cumulative percentage of Common Units
     to become vested shall be determined on a PRO RATA basis according to the
     number of days elapsed since the Effective Date, or the most recent
     anniversary date, as the case may be.

          (d) Upon the occurrence of a Sale of the Company, all Common Units
     which have not yet become vested shall become vested at the time of the
     consummation of the Sale of the Company, if, as of such time, Executive has
     been continuously employed by the Company, Employer or any of their
     respective Subsidiaries from the Effective Date through and including such
     date.

          (e) Common Units that have become vested are referred to herein as
     "VESTED COMMON UNITS." Common Units that have not vested are referred to
     herein as "UNVESTED COMMON UNITS."

     3.   REPURCHASE OPTIONS.

          (a) SEPARATION REPURCHASE OPTION.

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                 (i)     Subject to the terms and conditions set forth in this
     SECTION 3(a) and SECTION 5 below, the Company and the Equity Investors will
     have the right to repurchase (the "SEPARATION REPURCHASE OPTION") from
     Executive and his transferees (other than the Company and the Equity
     Investors) all or any portion of (A) the Unvested Common Units, in the
     event Executive ceases to be employed by the Company, Employer and their
     respective Subsidiaries for any reason, and (B) the Vested Common Units, in
     the event of Executive's (I) death, (II) Disability, (III) resignation
     other than for Good Reason from Executive's employment with the Company,
     Employer or any of their respective Subsidiaries, (IV) employment
     termination with Cause by the Company, Employer or any of their respective
     Subsidiaries or (V) employment termination when there is Substantial
     Underperformance (each a "SEPARATION REPURCHASE EVENT"). The Separation
     Repurchase Option with respect to Vested Common Units under SECTIONS
     3(a)(i)(B)(I) and 3(a)(i)(B)(II) shall be valid only if Executive fails to
     exercise his put rights, if any, under SECTION 4 below within the Put
     Election Period provided in such SECTION 4(a). The Company may assign its
     repurchase rights set forth in this SECTION 3(a) to any Person.

                 (ii)    For any Separation Repurchase Option, (A) the purchase
     price for each Unvested Common Unit will be the lesser of (I) Executive's
     Original Cost for such unit and (II) the Fair Market Value of such unit as
     of the date of the Separation Repurchase Event and (B) the purchase price
     for each Vested Common Unit will be the Fair Market Value of such unit as
     of the date of the Separation Repurchase Event; PROVIDED THAT, if
     Executive's employment is terminated with Cause, the purchase price for
     each Vested Common Unit will be the lesser of (I) Executive's Original Cost
     for such unit and (II) the Fair Market Value of such unit as of the
     effective date of Executive's termination with Cause; PROVIDED FURTHER
     THAT, the preceding proviso shall not apply in the event Executive's
     employment is terminated pursuant to clause (vi) of the definition of Cause
     provided herein.

                 (iii)   The Company (with the approval of the Board) may elect
     to purchase all or any portion of the Unvested Common Units and/or the
     Vested Common Units by delivering written notice (the "SEPARATION
     REPURCHASE NOTICE") to the holder or holders of such securities within
     ninety (90) days after the Separation Repurchase Event. The Separation
     Repurchase Notice will set forth the number of Unvested Common Units and
     Vested Common Units to be acquired from each holder, the aggregate
     consideration to be paid for such units and the time and place for the
     closing of the transaction. The number of Executive Securities to be
     repurchased by the Company shall first be satisfied to the extent possible
     from the Executive Securities held by Executive at the time of delivery of
     the Separation Repurchase Notice. If the number of Executive Securities
     then held by Executive is less than the total number of Executive
     Securities that the Company has elected to purchase, the Company shall
     purchase the remaining Executive Securities elected to be purchased from
     the Permitted Transferee(s) of Executive Securities under this Agreement,
     PRO RATA according to the number of Executive Securities held by such
     Permitted Transferee(s) at the

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     time of delivery of such Separation Repurchase Notice (determined as nearly
     as practicable to the nearest unit). The number of Unvested Common Units
     and Vested Common Units to be repurchased hereunder will be allocated among
     Executive and the Permitted Transferee(s) of Executive Securities (if any)
     PRO RATA according to the number of Executive Securities to be purchased
     from such Person.

                 (iv)    If for any reason the Company does not elect to
     purchase all of the Executive Securities pursuant to the Separation
     Repurchase Option, the Equity Investors shall be entitled to exercise the
     Separation Repurchase Option for all or any portion of the Executive
     Securities the Company has not elected to purchase (the "AVAILABLE
     SEPARATION SECURITIES"). As soon as practicable after the Company has
     determined that there will be Available Separation Securities, but in any
     event within four months after the Separation Repurchase Event, the Company
     shall give written notice (the "SEPARATION OPTION NOTICE") to the Equity
     Investors setting forth the number of Available Separation Securities and
     the purchase price for the Available Separation Securities. The Equity
     Investors may elect to purchase any or all of the Available Securities by
     giving written notice to the Company within 30 days after the Separation
     Option Notice has been given by the Company. If the Equity Investors elect
     to purchase an aggregate number greater than the number of Available
     Separation Securities, the Available Separation Securities shall be
     allocated among the Equity Investors based upon the number of Common Units
     owned by each Equity Investor. As soon as practicable, and in any event
     within ten days after the expiration of the 30-day period set forth above,
     the Company shall notify each holder of Executive Securities under this
     Agreement as to the number of units being purchased from such holder by the
     Equity Investors (the "SUPPLEMENTAL SEPARATION REPURCHASE NOTICE"). At the
     time the Company delivers the Supplemental Repurchase Notice to such
     holder(s) of Executive Securities, the Company shall also deliver written
     notice to each Equity Investor setting forth the number of units such
     Equity Investor is entitled to purchase, the aggregate purchase price and
     the time and place of the closing of the transaction.

                 (v)     The closing of the purchase of the Executive Securities
     pursuant to the Separation Repurchase Option shall take place on the date
     designated by the Company in the Separation Repurchase Notice or
     Supplemental Separation Repurchase Notice, which date shall not be more
     than 30 days nor less than five days after the delivery of the later of
     either such notice to be delivered. The Company will pay for the Executive
     Securities to be purchased by it pursuant to the Separation Repurchase
     Option by first offsetting amounts outstanding under any bona fide debts
     owed by Executive to the Company and will pay the remainder of the purchase
     price by, at its option, (A) a check or wire transfer of funds, (B) if the
     purchase is being made by a corporate successor to the Company, the
     issuance of a subordinated promissory note of such successor bearing
     interest at a rate equal to the prime rate (as published in THE WALL STREET
     JOURNAL from time to time) and having such maturity as the Company shall
     determine in good faith, not to exceed three years, (C) issuing in exchange
     for such securities a number of

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     the Company's Class A Preferred Units (having the rights and preferences
     set forth in the LLC Agreement) equal to (I) the aggregate portion of the
     repurchase price for such Executive Securities determined in accordance
     with this SECTION 3(a) paid by the issuance of Class A Preferred Units
     DIVIDED BY (II) 1,000, and for purposes of the LLC Agreement each such
     Class A Preferred Unit shall as of its issuance be deemed to have Capital
     Contributions (as defined in the LLC Agreement) made with respect to such
     Class A Preferred Unit equal to $1,000, or (D) any combination of clauses
     (A), (B) and (C) as the Board may elect in its discretion. Each Equity
     Investor will pay for the Executive Securities purchased by it by a check
     or wire transfer of immediately available funds. The Company and the Equity
     Investors will be entitled to receive customary representations and
     warranties from the sellers regarding such sale and to require that all
     sellers' signatures be guaranteed.

     By way of example only for the purpose of clarifying the mechanics of
     SECTION 3(a)(v)(C), if the Company intends to repurchase 10,000 Common
     Units by issuance of Class A Preferred Units and the aggregate repurchase
     price for such Common Units determined in accordance with this SECTION 3(a)
     is $400,500, then the Company would issue to Executive 400.5 Class A
     Preferred Units, and for purposes of the LLC Agreement each whole Class A
     Preferred Unit issued to Executive would as of its issuance be deemed to
     have Capital Contributions made for such Class A Preferred Unit of $1,000,
     and the Capital Contributions made for the one-half Class A Preferred Unit
     would be $500.

                 (vi)    Notwithstanding anything to the contrary contained in
     this Agreement, if the Fair Market Value of Executive Securities is finally
     determined to be an amount at least 10% greater than the per unit
     repurchase price for such unit of Executive Securities in the Separation
     Repurchase Notice or in the Supplemental Separation Repurchase Notice, each
     of the Company and the Equity Investors shall have the right to revoke its
     exercise of the Separation Repurchase Option for all or any portion of the
     Executive Securities elected to be repurchased by it by delivering notice
     of such revocation in writing to the holders of Executive Securities during
     the thirty-day period beginning on the date that the Company and/or the
     Equity Investors are given written notice that the Fair Market Value of a
     unit of Executive Securities was finally determined to be an amount at
     least 10% greater than the per unit repurchase price for Executive
     Securities set forth in the Separation Repurchase Notice or in the
     Supplemental Separation Repurchase Notice.

          (b) DILUTION REPURCHASE OPTION.

                 (i)     Capitalized terms used in this SECTION 3(b) or
     elsewhere in this Agreement but not otherwise defined herein shall have the
     following meanings:

                         (A)    "FOLLOW-ON PURCHASER EQUITY INVESTMENT" means an
                 investment as equity financing in the Company by one or more

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                 Purchasers after the Effective Date pursuant to the Purchase
                 Agreement; PROVIDED THAT, in no event shall any investment as
                 equity financing by one or more Purchasers in connection with
                 the consummation of the Prestige Transaction constitute a
                 Follow-on Purchaser Equity Investment for purposes of this
                 Agreement.

                         (B)    "FOLLOW-ON PURCHASER EQUITY INVESTMENT AMOUNT"
                 means, with respect to any Follow-on Purchaser Equity
                 Investment, the aggregate dollar amount of such Follow-on
                 Purchaser Equity Investment.

                         (C)    "FULLY-DILUTED EQUITY" means, at any time of
                 determination, the then outstanding Equity Securities plus
                 (without duplication) all shares or units (or other
                 denominations) of Equity Securities issuable, whether at such
                 time or upon the passage of time or the occurrence of future
                 events, upon the exercise, conversion or exchange of all the
                 then outstanding Equity Equivalents.

                         (D)    "MAXIMUM NUMBER OF REPURCHASABLE STANDARD
                 CARRIED COMMON UNITS" means with respect to any Follow-on
                 Purchaser Equity Investment, the product of the Maximum
                 Percentage of Repurchaseable Standard Carried Common Units
                 MULTIPLIED BY the number of Standard Carried Common Units owned
                 by Executive immediately prior to the Follow-on Purchaser
                 Equity Investment.

                         (E)    "MAXIMUM PERCENTAGE OF REPURCHASEABLE STANDARD
                 CARRIED COMMON UNITS" means, with respect to any Follow-on
                 Purchaser Equity Investment, the sum, expressed as a percentage
                 and rounded to the nearest one-hundredth of a percent, of the
                 Purchaser Equity Fund Dilution Percentage PLUS the Purchaser
                 Mezzanine Fund Dilution Percentage.

                         (F)    "POST-MONEY EQUITY VALUE" means, with respect to
                 any Follow-on Purchaser Equity Investment, the sum of the
                 Pre-Money Equity Value PLUS the Follow-on Purchaser Equity
                 Investment Amount.

                         (G)    "PRE-MONEY EQUITY VALUE" means, with respect to
                 any Follow-on Purchaser Equity Investment, the Fair Market
                 Value of the Fully-Diluted Equity of the Company immediately
                 prior to the Follow-on Purchaser Equity Investment.

                         (H)    "PURCHASER EQUITY FUND DILUTION PERCENTAGE"
                 means, with respect to any Follow-on Purchaser Equity
                 Investment, the quotient, expressed as a percentage and rounded
                 to

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                 the nearest one-hundredth of a percent, equal to the Follow-on
                 Purchaser Equity Investment Amount divided by the Post-Money
                 Equity Value.

                         (I)    "PURCHASER MEZZANINE FUND DILUTION FACTOR" means
                 5.53%.

                         (J)    "PURCHASER MEZZANINE FUND DILUTION PERCENTAGE"
                 means, with respect to any Follow-on Purchaser Equity
                 Investment, the product, expressed as a percentage and rounded
                 to the nearest one-hundredth of a percent, of the Purchaser
                 Equity Fund Dilution Percentage MULTIPLIED BY the Purchaser
                 Mezzanine Fund Dilution Factor.

                 (ii)    Subject to the terms and conditions set forth in this
     SECTION 3(b), in the event of any Follow-on Purchaser Equity Investment,
     the Investors will have the right to repurchase (the "DILUTION REPURCHASE
     OPTION") from Executive and his transferees (including for this purpose the
     Company and, with respect to any Standard Carried Common Units acquired
     other than pursuant to the Dilution Repurchase Option, the Investors) all
     or any portion of Executive's Maximum Number of Repurchasable Standard
     Carried Common Units as of such Follow-on Purchaser Equity Investment.

                 (iii)   For any Dilution Repurchase Option, the purchase price
     for each Standard Carried Common Unit will be Executive's Original Cost for
     such unit PLUS interest on such amount at a rate of 8% per annum from the
     date hereof until the date of exercise of such Dilution Repurchase Option.

                 (iv)    As soon as practicable after the Company has determined
     the Maximum Number of Repurchasable Standard Carried Common Units, the
     Company shall give written notice (the "DILUTION REPURCHASE OPTION NOTICE")
     to the Investors setting forth the Maximum Number of Repurchasable Standard
     Carried Common Units and the purchase price therefor. The Investors may
     elect to purchase any or all of the Maximum Number of Repurchasable
     Standard Carried Common Units by giving written notice to the Company
     within 30 days after the Dilution Repurchase Option Notice has been given
     by the Company. If the Investors elect to purchase an aggregate number
     greater than the Maximum Number of Repurchasable Standard Carried Common
     Units, the Maximum Number of Repurchasable Standard Carried Common Units
     shall be allocated among the Investors based upon the number of Common
     Units owned by each Investor. As soon as practicable, and in any event
     within 10 days after the expiration of the 30-day period set forth above,
     the Company shall notify each holder of the Standard Carried Common Units
     as to the number of units being purchased from such holder by the
     Investors, the aggregate consideration to be paid for such units and the
     time and place for the closing of the transaction (the "DILUTION REPURCHASE
     NOTICE"). At such time, the Company shall also deliver written notice to
     each Investor setting forth the number of units such Investor is

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     entitled to purchase, the aggregate purchase price and the time and place
     of the closing of the transaction.

                 (v)     The number of Standard Carried Common Units to be
     repurchased by the Investors shall first be satisfied to the extent
     possible from the Standard Carried Common Units held by Executive at the
     time of delivery of the Dilution Repurchase Notice. If the number of
     Standard Carried Common Units then held by Executive is less than the total
     number of Standard Carried Common Units that the Investors have elected to
     purchase, the Investors shall purchase the remaining Standard Carried
     Common Units elected to be purchased from the Permitted Transferee(s) of
     Executive Securities under this Agreement, PRO RATA according to the number
     of Executive Securities held by such Permitted Transferee(s) at the time of
     delivery of such Dilution Repurchase Notice (determined as nearly as
     practicable to the nearest unit). The number of Standard Carried Common
     Units, vested and unvested, to be repurchased hereunder shall be allocated
     among Executive and the Permitted Transferee(s) of Executive Securities (if
     any), PRO RATA according to the number of Standard Carried Common Units to
     be purchased from such Person.

                 (vi)    The closing of the purchase of the Standard Carried
     Common Units pursuant to the Dilution Repurchase Option shall take place on
     the date designated in the Dilution Repurchase Notice, which date shall not
     be more than 30 days nor less than five days after the delivery of such
     notice. Each Investor will pay for the Executive Securities to be purchased
     by it pursuant to the Dilution Repurchase Option by a check or wire
     transfer of immediately available funds. The Investors will be entitled to
     receive customary representations and warranties from the sellers regarding
     such sale and to require that all sellers' signatures be guaranteed.

     4.   PUT RIGHTS.

          (a) SEPARATION PUT RIGHT. In the event Executive ceases to be employed
     by the Company, Employer and their respective Subsidiaries as a result of
     Executive's (A) death, (B) Disability, (C) employment termination by the
     Company, Employer or any of their respective Subsidiaries without Cause
     when there is not Substantial Underperformance or (D) resignation from his
     employment for Good Reason when there is not Substantial Underperformance
     (each a "SEPARATION PUT EVENT"), Executive may elect (the "SEPARATION PUT
     ELECTION"), subject to and in accordance with the terms of this SECTION 4
     and SECTION 5 below, to require the Company to purchase from Executive and
     the other holders of Executive Securities under this Agreement all (but not
     less than all) of the Vested Common Units held by Executive or such holders
     by delivering written notice (the "SEPARATION PUT EXERCISE NOTICE") to the
     Company before the expiration of the Put Election Period, specifying in
     such Separation Put Exercise Notice the number and type of Vested Common
     Units required to be purchased by the Company.

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          (b) REPURCHASE PRICE. For any Separation Put Election, the purchase
     price for each Vested Common Unit will be the Fair Market Value of such
     unit as of the Put Event Date.

          (c) CLOSING PROCEDURES. The closing of the purchase of the Vested
     Common Units pursuant to the Separation Put Election shall take place on a
     date to be designated by the Company in the Company Separation Purchase
     Price Notice, which date shall not be more than 30 days nor less than five
     days after the Separation Put Exercise Notice is received by the Company.
     The Company shall specify in writing to Executive the aggregate
     consideration to be paid for such units and the time and place for the
     closing of the transaction within five days after receipt of the Separation
     Put Exercise Notice (the "COMPANY SEPARATION PURCHASE PRICE NOTICE"). The
     Company will pay for the Vested Common Units to be purchased by it pursuant
     to the Separation Put Election by first offsetting amounts outstanding
     under any bona fide debts owed by Executive to the Company and will pay the
     remainder of the purchase price by a check or wire transfer of immediately
     available funds. The Company will be entitled to receive customary
     representations and warranties from the sellers regarding such sale and to
     require that all sellers' signatures be guaranteed.

          (d) TERMINATION OF PUT RIGHTS. Notwithstanding anything herein to the
     contrary, the purchase obligations of the Company pursuant to this SECTION
     4 shall terminate if, prior to the consummation of such purchase
     obligations, a Public Offering or a Sale of the Company occurs (such
     termination effective as of the consummation of the Public Offering or Sale
     of the Company, as the case may be).

     5.   LIMITATIONS ON CERTAIN REPURCHASES. Notwithstanding anything to the
contrary contained in this Agreement, all repurchases of Executive Securities by
the Company pursuant to the Separation Repurchase Option or the Separation Put
Election shall be subject to the ability of the Company to pay the purchase
price from its readily available cash resources (without imposing any obligation
on the Company to raise financing to fund the repurchases) and also subject to
applicable restrictions contained in the Delaware Limited Liability Company Act,
the Delaware General Corporation Law or such other governing corporate or
limited liability company law, applicable federal and state securities laws, and
in the Company's and its Subsidiaries' debt and equity financing agreements. If
any such restrictions prohibit (A) the repurchase of Executive Securities
hereunder which the Company is otherwise entitled or required to make or (B)
dividends or other transfers of funds from one or more Subsidiaries to the
Company to enable such repurchases, then the Company may (in the case of the
Separation Repurchase Option), or shall (in the case of the Separation Put
Election), make such repurchases as soon as it is permitted to make repurchases
or receive funds from Subsidiaries under such restrictions. Furthermore, in the
event of a disagreement in accordance with the terms herein relating to the
determination of the Fair Market Value of any Executive Securities, the time
periods described herein with respect to purchases of Executive Securities under
SECTIONS 3 and 4 herein shall be tolled until any such determination has been
made in accordance with the terms provided herein.

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     6.   RESTRICTIONS ON TRANSFER OF EXECUTIVE SECURITIES.

          (a) TRANSFER OF EXECUTIVE SECURITIES. The holders of
     Executive Securities shall not Transfer any interest in any units of
     Executive Securities, except pursuant to (i) the provisions of SECTIONS 3
     or 4 hereof, (ii) the provisions of Section 1 of the Securityholders
     Agreement (a "PARTICIPATING SALE"), (iii) an Approved Sale (as defined in
     Section 4 of the Securityholders Agreement) or (iv) the provisions of
     SECTION 6(b) below.

          (b) CERTAIN PERMITTED TRANSFERS. The restrictions in this SECTION 6
     will not apply with respect to any Transfer of (i) Executive Securities
     made pursuant to applicable laws of descent and distribution or to such
     Person's legal guardian in the case of any mental incapacity or among such
     Person's Family Group or (ii) Common Units at such time as the Investors
     sell Common Units in a Public Sale, but in the case of this clause (ii)
     only an amount of units (the "TRANSFER AMOUNT") equal to the lesser of (A)
     the number of Vested Common Units owned by Executive and (B) the result of
     the number of Common Units owned by Executive multiplied by a fraction (the
     "TRANSFER FRACTION"), the numerator of which is the number of Common Units
     sold by the Investors in such Public Sale and the denominator of which is
     the total number of Common Units held by the Investors prior to the Public
     Sale; PROVIDED that, if at the time of a Public Sale of units by the
     Investors, Executive chooses not to Transfer the Transfer Amount, Executive
     shall retain the right to Transfer an amount of Common Units at a future
     date equal to the lesser of (x) the number of Vested Common Units owned by
     Executive at such future date and (y) the result of the number of Common
     Units owned by Executive at such future date multiplied by the Transfer
     Fraction; PROVIDED further that the restrictions contained in this SECTION
     6 will continue to be applicable to the Executive Securities after any
     Transfer of the type referred to in clause (i) above and the transferees of
     such Executive Securities must agree in writing to be bound by the
     provisions of this Agreement, the LLC Agreement, the Securityholders
     Agreement and the Registration Agreement. Any transferee of Executive
     Securities pursuant to a Transfer in accordance with the provisions of
     clause (i) of this SECTION 6(b) is herein referred to as a "PERMITTED
     TRANSFEREE." Upon the Transfer of Executive Securities pursuant to this
     SECTION 6(b), the transferring holder of Executive Securities will deliver
     a written notice (a "TRANSFER NOTICE") to the Company. In the case of a
     Transfer pursuant to clause (i) hereof, the Transfer Notice will disclose
     in reasonable detail the identity of the Permitted Transferee(s).

          (c) TERMINATION OF RESTRICTIONS. The restrictions set forth in this
     SECTION 6 will continue with respect to each unit of Executive Securities
     until the earlier of (i) the date on which such unit of Executive
     Securities has been transferred in a Public Sale permitted by this SECTION
     6, or (ii) the consummation of a Sale of the Company.

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     7.   ADDITIONAL RESTRICTIONS ON TRANSFER OF EXECUTIVE SECURITIES.

          (a) LEGEND. The certificates representing the Executive Securities
     will bear a legend in substantially the following form:

     "THE SECURITIES REPRESENTED BY THIS CERTIFICATE WERE ORIGINALLY ISSUED
     AS OF MARCH 17, 2004, HAVE NOT BEEN REGISTERED UNDER THE SECURITIES
     ACT OF 1933, AS AMENDED (THE "ACT"), AND MAY NOT BE SOLD OR
     TRANSFERRED IN THE ABSENCE OF AN EFFECTIVE REGISTRATION STATEMENT
     UNDER THE ACT OR AN EXEMPTION FROM REGISTRATION THEREUNDER. THE
     SECURITIES REPRESENTED BY THIS CERTIFICATE ARE ALSO SUBJECT TO
     ADDITIONAL RESTRICTIONS ON TRANSFER, CERTAIN REPURCHASE OPTIONS AND
     CERTAIN OTHER AGREEMENTS SET FORTH IN A SENIOR MANAGEMENT AGREEMENT
     BETWEEN THE ISSUER AND AN EXECUTIVE OF THE COMPANY AND OTHER PARTIES,
     DATED AS OF MARCH 17, 2004. A COPY OF SUCH AGREEMENT MAY BE OBTAINED
     BY THE HOLDER HEREOF AT THE ISSUER'S PRINCIPAL PLACE OF BUSINESS
     WITHOUT CHARGE."

          (b) OPINION OF COUNSEL. No holder of Executive Securities may Transfer
     any Executive Securities (except pursuant to SECTION 3, SECTION 4 or
     SECTION 6(b) of this Agreement, Section 4 of the Securityholders Agreement
     or an effective registration statement under the Securities Act) without
     first delivering to the Company a written notice describing in reasonable
     detail the proposed Transfer, together with an opinion of counsel
     (reasonably acceptable in form and substance to the Company) that neither
     registration nor qualification under the Securities Act and applicable
     state securities laws is required in connection with such transfer. In
     addition, if the holder of the Executive Securities delivers to the Company
     an opinion of counsel that no subsequent Transfer of such Executive
     Securities shall require registration under the Securities Act, the Company
     shall promptly upon such contemplated Transfer deliver new certificates for
     such Executive Securities that do not bear the Securities Act portion of
     the legend set forth in SECTION 7(a). If the Company is not required to
     deliver new certificates for such Executive Securities not bearing such
     legend, the holder thereof shall not Transfer the same until the
     prospective transferee has confirmed to the Company in writing its
     agreement to be bound by the conditions contained in this SECTION 7.

                        PROVISIONS RELATING TO EMPLOYMENT

     8.   EMPLOYMENT. Employer agrees to employ Executive and Executive accepts
such employment for the period beginning as of the date hereof and ending upon
his separation pursuant to SECTION 8(c) hereof (the "EMPLOYMENT PERIOD").

          (a) POSITION AND DUTIES.

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<Page>

                 (i)     During the Employment Period, Executive shall serve as
     the Senior Vice President - Operations of Employer and shall have the
     normal duties, responsibilities and authority implied by such position,
     subject to the power of the Chief Executive Officer of Employer and the
     Board to expand or limit such duties, responsibilities and authority and to
     override such actions.

                 (ii)    Executive shall report to the Chief Executive Officer
     of Employer, and Executive shall devote his best efforts and his full
     business time and attention to the business and affairs of the Company,
     Employer and their Subsidiaries.

          (b) SALARY, BONUS AND BENEFITS. During the Employment Period, Employer
     will pay Executive a base salary of $205,000 per annum (the "ANNUAL BASE
     SALARY"). The existing Medtech/Denorex bonus program will continue through
     the fiscal year ending March 31, 2004. Beginning with fiscal year 2005, the
     Board shall develop a new bonus program which may incorporate subjective
     and objective criteria for bonus achievement different from the criteria
     contained in the existing Medtech/Denorex bonus program; PROVIDED, HOWEVER,
     THAT the maximum bonus payment potentials to Executive will not be
     decreased from those provided in the existing Medtech/Denorex bonus
     program. In addition, during the Employment Period, Executive will be
     entitled to such other benefits approved by the Board and made available to
     the senior management of the Company, Employer and their Subsidiaries,
     which shall include vacation time (in an amount consistent with past
     practice) and medical, dental, life and disability insurance. Following the
     completion of the fiscal year ending March 31, 2005, the Board, on a basis
     consistent with past practice, shall review the Annual Base Salary of
     Executive and may increase the Annual Base Salary by such amount as the
     Board, in its sole discretion, shall deem appropriate. The term "Annual
     Base Salary" as used in this Agreement shall refer to the Annual Base
     Salary as it may be so increased.

          (c) SEPARATION. The Employment Period will continue until (i)
     Executive's death, Disability or resignation from employment with the
     Company, Employer and their respective Subsidiaries or (ii) the Company,
     Employer and their respective Subsidiaries decide to terminate Executive's
     employment with or without Cause. If (A) Executive's employment is
     terminated without Cause pursuant to clause (ii) above or (B) Executive
     resigns from employment with the Company, Employer or any of their
     respective Subsidiaries for Good Reason, then during the period commencing
     on the date of termination of the Employment Period and ending on the first
     anniversary of the date of termination (the "SEVERANCE PERIOD"), Employer
     shall pay to Executive, in equal installments on the Employer's regular
     salary payment dates, an aggregate amount equal to (I) his Annual Base
     Salary, PLUS (II) an amount equal to the annual bonus, if any, paid or
     payable to Executive by Employer for the last fiscal year ended prior to
     the date of termination. In addition, if Executive is entitled on the date
     of termination to coverage under the medical and prescription portions of
     the Welfare Plans, such coverage shall continue for Executive and
     Executive's covered dependents for a

                                       13
<Page>

     period ending on the first anniversary of the date of termination at the
     active employee cost payable by Executive with respect to those costs paid
     by Executive prior to the date of termination; PROVIDED, that this coverage
     will count towards the depletion of any continued health care coverage
     rights that Executive and Executive's dependents may have pursuant to the
     Consolidated Omnibus Budget Reconciliation Act of 1985, as amended
     ("COBRA"); PROVIDED further, that Executive's or Executive's covered
     dependents' rights to continued health care coverage pursuant to this
     SECTION 8(c) shall terminate at the time Executive or Executive's covered
     dependents become covered, as described in COBRA, under another group
     health plan, and shall also terminate as of the date Employer ceases to
     provide coverage to its senior executives generally under any such Welfare
     Plan. Notwithstanding the foregoing, (I) Executive shall not be entitled to
     receive any payments or benefits pursuant to this SECTION 8(c) unless
     Executive has executed and delivered to Employer a general release in form
     and substance satisfactory to Employer and (II) Executive shall be entitled
     to receive such payments and benefits only so long as Executive has not
     breached the provisions of SECTIONS 9 or 10 hereof. The release described
     in the foregoing sentence shall not require Executive to release any claims
     for any vested employee benefits, workers compensation benefits covered by
     insurance or self-insurance, claims to indemnification to which Executive
     may be entitled under the Company's or its Subsidiaries' certificate(s) of
     incorporation, by-laws or under any of the Company's or its Subsidiaries'
     directors or officers insurance policy(ies) or applicable law, or equity
     claims to contribution from the Company or its Subsidiaries or any other
     Person to which Executive is entitled as a matter of law in respect of any
     claim made against Executive for an alleged act or omission in Executive's
     official capacity and within the scope of Executive's duties as an officer,
     director or employee of the Company or its Subsidiaries. Not later than
     eighteen (18) months following the termination of Executive's employment,
     the Company and its Subsidiaries for which the Executive has acted in the
     capacity of a senior manager, shall sign and deliver to Executive a release
     of claims that the Company or its Subsidiaries has against Executive;
     PROVIDED THAT, such release shall not release any claims that the Company
     or its Subsidiaries commenced prior to the date of the release(s), any
     claims relating to matters actively concealed by Executive, any claims to
     contribution from Executive to which the Company or its Subsidiaries are
     entitled as a matter of law or any claims arising out of mistaken
     indemnification by the Company or any of its Subsidiaries. Except as
     otherwise provided in this SECTION 8(c) or in the Employer's employee
     benefit plans or as otherwise required by applicable law, Executive shall
     not be entitled to any other salary, compensation or benefits after
     termination of Executive's employment with Employer.

     9.   CONFIDENTIAL INFORMATION.

          (a) OBLIGATION TO MAINTAIN CONFIDENTIALITY. Executive acknowledges
     that the information, observations and data (including trade secrets)
     obtained by him during the course of his performance under this Agreement
     concerning the business or affairs of the Company, Employer and their
     respective Subsidiaries

                                       14
<Page>

     and Affiliates ("CONFIDENTIAL INFORMATION") are the property of the
     Company, Employer or such Subsidiaries and Affiliates, including
     information concerning acquisition opportunities in or reasonably related
     to the Company's and Employer's business or industry of which Executive
     becomes aware during the Employment Period. Therefore, Executive agrees
     that he will not disclose to any unauthorized Person or use for his own
     account (for his commercial advantage or otherwise) any Confidential
     Information without the Board's written consent, unless and to the extent
     that the Confidential Information, (i) becomes generally known to and
     available for use by the public other than as a result of Executive's acts
     or omissions to act, (ii) was known to Executive prior to Executive's
     employment with Employer, the Company or any of their Subsidiaries and
     Affiliates or (iii) is required to be disclosed pursuant to any applicable
     law, court order or other governmental decree. Executive shall deliver to
     the Company at a Separation, or at any other time the Company may request,
     all memoranda, notes, plans, records, reports, computer tapes, printouts
     and software and other documents and data (and copies thereof) relating to
     the Confidential Information, Work Product (as defined below) or the
     business of the Company, Employer and their respective Subsidiaries and
     Affiliates (including, without limitation, all acquisition prospects, lists
     and contact information) which he may then possess or have under his
     control.

          (b) OWNERSHIP OF PROPERTY. Executive acknowledges that all
     discoveries, concepts, ideas, inventions, innovations, improvements,
     developments, methods, processes, programs, designs, analyses, drawings,
     reports, patent applications, copyrightable work and mask work (whether or
     not including any Confidential Information) and all registrations or
     applications related thereto, all other proprietary information and all
     similar or related information (whether or not patentable) that relate to
     the Company's, Employer's or any of their respective Subsidiaries' or
     Affiliates' actual or anticipated business, research and development, or
     existing or future products or services and that are conceived, developed,
     contributed to, made, or reduced to practice by Executive (either solely or
     jointly with others) while employed by the Company, Employer or any of
     their respective Subsidiaries or Affiliates (including any of the foregoing
     that constitutes any proprietary information or records) ("WORK PRODUCT")
     belong to the Company, Employer or such Subsidiary or Affiliate and
     Executive hereby assigns, and agrees to assign, all of the above Work
     Product to the Company, Employer or to such Subsidiary or Affiliate. Any
     copyrightable work prepared in whole or in part by Executive in the course
     of his work for any of the foregoing entities shall be deemed a "work made
     for hire" under the copyright laws, and the Company, Employer or such
     Subsidiary or Affiliate shall own all rights therein. To the extent that
     any such copyrightable work is not a "work made for hire," Executive hereby
     assigns and agrees to assign to the Company, Employer or such Subsidiary or
     Affiliate all right, title, and interest, including without limitation,
     copyright in and to such copyrightable work. Executive shall promptly
     disclose such Work Product and copyrightable work to the Board and perform
     all actions reasonably requested by the Board (whether during or after the
     Employment Period) to establish and confirm the Company's, Employer's or
     such Subsidiary's

                                       15
<Page>

     or Affiliate's ownership (including, without limitation, assignments,
     consents, powers of attorney, and other instruments).

          (c) THIRD PARTY INFORMATION. Executive understands that the Company,
     Employer and their respective Subsidiaries and Affiliates will receive from
     third parties confidential or proprietary information ("THIRD PARTY
     INFORMATION") subject to a duty on the Company's, Employer's and their
     respective Subsidiaries' and Affiliates' part to maintain the
     confidentiality of such information and to use it only for certain limited
     purposes. During the Employment Period and thereafter, and without in any
     way limiting the provisions of SECTION 9(a) above, Executive will hold
     Third Party Information in the strictest confidence and will not disclose
     to anyone (other than personnel and consultants of the Company, Employer or
     their respective Subsidiaries and Affiliates who need to know such
     information in connection with their work for the Company, Employer or any
     of their respective Subsidiaries and Affiliates) or use, except in
     connection with his work for the Company, Employer or any of their
     respective Subsidiaries and Affiliates, Third Party Information unless
     expressly authorized by a member of the Board (other than himself if
     Executive is on the Board) in writing.

          (d) USE OF INFORMATION OF PRIOR EMPLOYERS. During the Employment
     Period and thereafter, Executive will not improperly use or disclose any
     confidential information or trade secrets, if any, of any former employers
     or any other Person to whom Executive has an obligation of confidentiality,
     and will not bring onto the premises of the Company, Employer or any of
     their respective Subsidiaries or Affiliates any unpublished documents or
     any property belonging to any former employer or any other Person to whom
     Executive has an obligation of confidentiality unless consented to in
     writing by the former employer or Person. Executive will use in the
     performance of his duties only information which is (i) generally known and
     used by persons with training and experience comparable to Executive's and
     which is (x) common knowledge in the industry or (y) otherwise legally in
     the public domain, (ii) otherwise provided or developed by the Company,
     Employer or any of their respective Subsidiaries or Affiliates or (iii) in
     the case of materials, property or information belonging to any former
     employer or other Person to whom Executive has an obligation of
     confidentiality, approved for such use in writing by such former employer
     or Person.

     10.  NONCOMPETITION AND NONSOLICITATION. Executive acknowledges that in the
course of his employment with Employer he will become familiar with the
Company's, Employer's and their respective Subsidiaries' trade secrets and with
other confidential information concerning the Company, Employer and such
Subsidiaries and that his services will be of special, unique and extraordinary
value to the Company, Employer and such Subsidiaries. Therefore, Executive
agrees that:

          (a) NONCOMPETITION. During the Employment Period and also during the
     period commencing on the date of termination of the Employment Period and
     ending on the first anniversary of the date of termination, he shall not
     anywhere in the United States, directly or indirectly, own, manage,
     control, participate in,

                                       16
<Page>

     consult with, render services for, or in any manner engage in any business
     (i) competing with a brand of the Company, Employer, Medtech, Denorex, Spic
     and Span, any business acquired by such Persons, or any Subsidiaries of
     such Persons, representing 10% or more of the consolidated revenues or
     EBITDA of the Company and its Subsidiaries for the trailing 12 months
     ending on the last day of the last completed calendar month immediately
     preceding the date of termination of the Employment Period or (ii) in which
     the Company, Employer Medtech, Denorex, Spic and Span, any business
     acquired by such Persons, or any Subsidiaries of such Persons has conducted
     discussions or has requested and received information relating to the
     acquisition of such business by such Person (x) within one year prior to
     the Separation and (y) during the Severance Period, if any. Nothing herein
     shall prohibit Executive from being a passive owner of not more than 2% of
     the outstanding stock of any class of a corporation that is publicly
     traded, so long as Executive has no active participation in the business of
     such corporation.

          (b) NONSOLICITATION. During the Employment Period and also during the
     period commencing on the date of termination of the Employment Period and
     ending on the first anniversary of the date of termination, Executive shall
     not directly or indirectly through another entity (i) induce or attempt to
     induce any employee of the Company, Employer or any of their respective
     Subsidiaries to leave the employ of the Company, Employer or any such
     Subsidiary, or in any way interfere with the relationship between the
     Company, Employer and any of their respective Subsidiaries and any employee
     thereof, (ii) hire any person who was an employee of the Company, Employer
     or any of their respective Subsidiaries within 180 days after such person
     ceased to be an employee of the Company, Employer or any of their
     respective Subsidiaries (PROVIDED, HOWEVER, THAT such restriction shall not
     apply for a particular employee if the Company has provided its written
     consent to such hire, which consent, in the case of any person who was not
     a key employee of the Company, Employer or any of their respective
     Subsidiaries, shall not be unreasonably withheld), (iii) induce or attempt
     to induce any customer, supplier, licensee or other business relation of
     the Company, Employer or any of their respective Subsidiaries to cease
     doing business with the Company, Employer or any such Subsidiary or in any
     way interfere with the relationship between any such customer, supplier,
     licensee or business relation and the Company, Employer or any Subsidiary
     or (iv) directly or indirectly acquire or attempt to acquire an interest in
     any business relating to the business of the Company, Employer or any of
     their respective Subsidiaries and with which the Company, Employer and any
     of their respective Subsidiaries has conducted discussions or has requested
     and received information relating to the acquisition of such business by
     the Company, Employer or any of their respective Subsidiaries in the two
     year period immediately preceding a Separation.

          (c) ENFORCEMENT. If, at the time of enforcement of SECTION 9 or this
     SECTION 10, a court holds that the restrictions stated herein are
     unreasonable under circumstances then existing, the parties hereto agree
     that the maximum duration, scope or geographical area reasonable under such
     circumstances shall be

                                       17
<Page>

     substituted for the stated period, scope or area and that the court shall
     be allowed to revise the restrictions contained herein to cover the maximum
     duration, scope and area permitted by law. Because Executive's services are
     unique and because Executive has access to Confidential Information, the
     parties hereto agree that money damages would be an inadequate remedy for
     any breach of this Agreement. Therefore, in the event of a breach or
     threatened breach of this Agreement, the Company, Employer, their
     respective Subsidiaries or their successors or assigns may, in addition to
     other rights and remedies existing in their favor, apply to any court of
     competent jurisdiction for specific performance and/or injunctive or other
     relief in order to enforce, or prevent any violations of, the provisions
     hereof (without posting a bond or other security).

          (d) ADDITIONAL ACKNOWLEDGMENTS. Executive acknowledges that the
     provisions of this SECTION 10 are in consideration of: (i) employment with
     the Employer, (ii) the issuance of the Executive Securities by the Company
     and (iii) additional good and valuable consideration as set forth in this
     Agreement. In addition, Executive agrees and acknowledges that the
     restrictions contained in SECTION 9 and this SECTION 10 do not preclude
     Executive from earning a livelihood, nor do they unreasonably impose
     limitations on Executive's ability to earn a living. In addition, Executive
     acknowledges (i) that the business of the Company, Employer and their
     respective Subsidiaries will be conducted throughout the United States,
     (ii) notwithstanding the state of incorporation or principal office of the
     Company, Employer or any of their respective Subsidiaries, or any of their
     respective executives or employees (including the Executive), it is
     expected that the Company and Employer will have business activities and
     have valuable business relationships within its industry throughout the
     United States and (iii) as part of his responsibilities, Executive will be
     traveling throughout the United States in furtherance of Employer's
     business and its relationships. Executive agrees and acknowledges that the
     potential harm to the Company and Employer of the non-enforcement of
     SECTION 9 and this SECTION 10 outweighs any potential harm to Executive of
     its enforcement by injunction or otherwise. Executive acknowledges that he
     has carefully read this Agreement and has given careful consideration to
     the restraints imposed upon Executive by this Agreement, and is in full
     accord as to their necessity for the reasonable and proper protection of
     confidential and proprietary information of the Company, Employer and their
     Subsidiaries now existing or to be developed in the future. Executive
     expressly acknowledges and agrees that each and every restraint imposed by
     this Agreement is reasonable with respect to subject matter, time period
     and geographical area.

                               GENERAL PROVISIONS

     11.  DEFINITIONS.

     "AFFILIATE" means, (i) with respect to any Person, any Person that
controls, is controlled by or is under common control with such Person or an
Affiliate of such Person, and (ii) with respect to any Investor, any general or
limited partner of such

                                       18
<Page>

Investor, any employee or owner of any such partner, or any other Person
controlling, controlled by or under common control with such Investor.

     "BOARD" means the Company's board of managers (or its equivalent).

     "CAUSE" means (i) the intentional or knowing commission of a felony or a
crime involving moral turpitude or the commission of any other act or omission
involving dishonesty or fraud with respect to the Company, Employer or any of
their respective Subsidiaries or any of their customers or suppliers, (ii)
substantial and repeated failure to perform duties of the office held by
Executive as reasonably directed by the Chief Executive Officer of Employer
and/or the Board, (iii) gross negligence or willful misconduct with respect to
the Company, Employer or any of their respective Subsidiaries, (iv) conduct
tending to bring the Company, Employer or any of their respective Subsidiaries
into substantial public disgrace or disrepute, (v) any breach by Executive of
SECTIONS 9 or 10 of this Agreement or (vi) with respect to the U.S. visa held by
Executive, failure to comply with the expiration terms thereof. Notwithstanding
the foregoing, if it is alleged or determined that actions taken by Executive
caused the Company, Employer or any of their respective Subsidiaries to engage
in illegal activities or operations, the taking of such actions by Executive
shall not constitute "Cause" hereunder if Executive had a reasonable and good
faith belief that such actions were not in violation of any law, rule,
regulation or court order, were in the best interests of the Company, Employer
and their respective Subsidiaries and were taken in the ordinary course of
business.

     "CLASS A PREFERRED UNITS" means the Class A Preferred Units, as defined in
the LLC Agreement.

     "CLASS B PREFERRED UNITS" means the Class B Preferred Units, as defined in
the LLC Agreement.

     "CREDIT AGREEMENT" means that certain Credit Agreement dated as February 6,
2004, by and among Medtech Acquisition, Inc., Denorex Acquisition, Inc., Merrill
Lynch Capital, a division of Merrill Lynch Business Financial Services Inc., the
financial institutions parties thereto and the other parties named therein, as
the same may be amended, supplemented or otherwise modified from time to time,
at any renewal, extension, refunding, restructuring, replacement or refinancing
thereof (whether with the original agent or lenders or another agent or agents
or other lenders and whether provided under the original Credit Agreement or any
other credit agreement).

     "DEBT" has the meaning set forth in the Credit Agreement.

     "DENOREX" means The Denorex Company, a Delaware corporation.

     "DISABILITY" means the disability of Executive caused by any physical or
mental injury, illness or incapacity as a result of which Executive is unable to
effectively perform the essential functions of Executive's duties as determined
by the Board in good faith.

                                       19
<Page>

     "EBITDA" has the meaning set forth in the Credit Agreement.

     "EQUITY EQUIVALENTS" means, at any time, without duplication with any other
Equity Securities or Equity Equivalents, any rights, warrants, options,
convertible securities or Debt, exchangeable securities or Debt, or other
rights, exercisable for or convertible or exchangeable into, directly or
indirectly, Equity Securities and securities convertible or exchangeable into
Equity Securities, whether at the time of issuance or upon the passage of time
or the occurrence of a future event.

     "EQUITY INVESTOR" means any of GTCR Fund VIII, GTCR Fund VIII/B, GTCR
Co-Invest or the TCW/Crescent Purchasers (collectively, the "EQUITY INVESTORS").

     "EQUITY SECURITIES" means all shares or units of Common Units, Class A
Preferred Units, Class B Preferred Units and other Units (as defined in the LLC
Agreement) or other equity interests in the Company (including other classes or
series thereof having different rights) as may be authorized for issuance by the
Company from time to time. Equity Securities will also include equity of the
Company (or a corporate successor to the Company or a Subsidiary of the Company)
issued with respect to Equity Securities (i) by way of a unit split, unit
dividend, conversion, or other recapitalization, (ii) by way of reorganization
or recapitalization of the Company in connection with the incorporation of a
corporate successor in accordance with Section 15.7 of the LLC Agreement, or
(iii) by way of a distribution of securities of a Subsidiary of the Company to
the members of the Company following or with respect to a Subsidiary Public
Offering.

     "EXECUTIVE SECURITIES" means all Common Units acquired by Executive
hereunder. Executive Securities will continue to be Executive Securities in the
hands of any holder other than Executive (except for the Company, the Investors
and transferees in a Public Sale, which transferees, other than as provided in
SECTION 3(b)(ii) above, shall not be subject to the provisions of this Agreement
with respect to such securities), and except as otherwise provided herein, each
such other holder of Executive Securities will succeed to all rights and
obligations attributable to Executive as a holder of Executive Securities
hereunder. Executive Securities (or, individually, any particular type of equity
security included therein) will also include equity securities of the Company
(or a corporate successor to the Company or a Subsidiary of the Company) issued
with respect to Executive Securities (or, individually, any particular type of
equity security included therein) (i) by way of a unit split, unit dividend,
conversion, or other recapitalization, (ii) by way of reorganization or
recapitalization of the Company in connection with the incorporation of a
corporate successor in accordance with Section 15.7 of the LLC Agreement or
(iii) by way of a distribution of securities of a Subsidiary of the Company to
the members of the Company following or with respect to a Subsidiary Public
Offering. For the avoidance of doubt, all Unvested Common Units shall remain
Unvested Common Units after a Transfer thereof, unless such Transfer is to the
Company, an Investor or a transferee in a Public Sale.

     "FAIR MARKET VALUE" of each unit of Executive Securities or other Equity
Securities, as the case may be (as applicable, the "APPLICABLE SECURITIES"),
means the average of the closing prices of the sales of such Applicable
Securities on all securities

                                       20
<Page>

exchanges on which such Applicable Securities may at the time be listed, or, if
there have been no sales on any such exchange on any day, the average of the
highest bid and lowest asked prices on all such exchanges at the end of such
day, or, if on any day such Applicable Securities are not so listed, the average
of the representative bid and asked prices quoted in the NASDAQ System as of
4:00 P.M., New York time, or, if on any day such Applicable Securities are not
quoted in the NASDAQ System, the average of the highest bid and lowest asked
prices on such day in the domestic over-the-counter market as reported by the
National Quotation Bureau Incorporated, or any similar successor organization,
in each such case averaged over a period of 21 days consisting of the day as of
which the Fair Market Value is being determined and the 20 consecutive business
days prior to such day. If at any time such Applicable Securities are not listed
on any securities exchange or quoted in the NASDAQ System or the
over-the-counter market, the Fair Market Value will be the fair value of such
Applicable Securities as determined in good faith by the Board. If Executive
reasonably disagrees with such determination, Executive shall deliver to the
Board a written notice of objection (an "OBJECTION") within thirty (30) days
after delivery of the Separation Repurchase Notice (or if no Separation
Repurchase Notice is delivered, then within thirty (30) days after delivery of
the Supplemental Separation Repurchase Notice), the Dilution Repurchase Notice
or the Company Separation Purchase Price Notice, as applicable. Upon receipt of
Executive's Objection, the Board and Executive will negotiate in good faith to
agree on such Fair Market Value. If such agreement is not reached within 20 days
after the delivery of the Objection, Fair Market Value shall be determined by an
appraiser jointly selected by the Board and Executive, which appraiser shall
submit to the Board and Executive a report within 30 days of its engagement
setting forth such determination. If the parties are unable to agree on an
appraiser within 25 days after delivery of the Objection, within seven days,
each party shall submit the names of four nationally recognized firms that are
engaged in the business of valuing non-public securities, and each party shall
be entitled to strike two names from the other party's list of firms, and the
appraiser shall be selected by lot from the remaining four investment banking
firms. The expenses of such appraiser shall be borne equally by Executive and
the Company. The determination of such appraiser as to Fair Market Value shall
be final and binding upon all parties.

     "FAMILY GROUP" means a Person's spouse and descendants (whether natural or
adopted), and any trust, family limited partnership, limited liability company
or other entity wholly owned, directly or indirectly, by such Person or such
Person's spouse and/or descendants that is and remains solely for the benefit of
such Person and/or such Person's spouse and/or descendants and any retirement
plan for such Person.

     "GOOD REASON" means (i) any material diminution in Executive's position,
title, authority, powers, functions, duties or responsibilities with Employer,
(ii) the permanent relocation or transfer of Employer's principal office outside
a 30 mile radius from Irvington, New York or (iii) any failure of Employer to
comply with the Annual Base Salary and bonus provisions of SECTION 8(b) hereof;
PROVIDED, HOWEVER, that either or both of clauses (i) or (ii) above shall be
disregarded for purposes of this definition if Peter Mann, as the Chief
Executive Officer of the Employer, consents to the circumstances described in
such clause(s). For the avoidance of doubt, if Executive's resignation is due

                                       21
<Page>

to the expiration (or anticipated expiration) of his U.S. visa, such termination
of employment shall be treated hereunder as a resignation other than for Good
Reason.

     "GTCR CAPITAL PARTNERS" means GTCR Capital Partners, L.P., a Delaware
limited partnership.

     "GTCR CO-INVEST" means GTCR Co-Invest II, L.P., a Delaware limited
partnership.

     "GTCR FUND VIII" means GTCR Fund VIII, L.P., a Delaware limited
partnership.

     "GTCR FUND VIII/B" means GTCR Fund VIII/B, L.P., a Delaware limited
partnership.

     "INVESTOR" means any Equity Investor, GTCR Capital Partners or the
TCW/Crescent Lenders (collectively, the "INVESTORS").

     "LLC AGREEMENT" means the Second Amended and Restated Limited Liability
Company Agreement of the Company, dated as of March 5, 2004, as amended from
time to time pursuant to its terms.

     "MEDTECH" means Medtech Holdings, Inc., a Delaware corporation.

     "ORIGINAL COST" means, with respect to each Common Unit purchased
hereunder, $0.10 (as proportionately adjusted for all subsequent unit splits,
unit dividends and other recapitalizations).

     "PERSON" means an individual, a partnership, a limited liability company, a
corporation, an association, a joint stock company, a trust, a joint venture, an
unincorporated organization, investment fund, any other business entity and a
governmental entity or any department, agency or political subdivision thereof.

     "PRESTIGE TRANSACTION" means the transactions contemplated by that certain
Agreement of Merger, dated as of February 10, 2004, by and among Prestige
Acquisition Holdings, LLC, Prestige MergerSub, Inc, and Bonita Bay Holdings,
Inc.

     "PRO FORMA EBITDA" means, for each month during the applicable period, an
amount equal to (i) with respect to fiscal years 2004 through 2008, the monthly
EBITDA projections set forth on EXHIBIT B attached hereto, and (ii) with respect
to each fiscal year following fiscal year 2008, the monthly EBITDA projections
prepared by or on behalf of management of the Company and approved by the Board
or a committee thereof, as such EBITDA projections under clauses (i) and (ii)
above may subsequently be adjusted, with the approval of the Board, to reflect
subsequent acquisitions or dispositions of businesses or other events,
circumstances or occurrences that affect such projections. If EBITDA projections
are determined on an annual (and not a monthly) basis for any fiscal year, then
monthly EBITDA projections for each month during such fiscal year shall equal
the quotient of the annual EBITDA projection for such fiscal year divided by 12.

                                       22
<Page>

     "PUBLIC OFFERING" means the sale in an underwritten public offering
registered under the Securities Act of equity securities of the Company or a
corporate successor to the Company.

     "PUBLIC SALE" means (i) any sale pursuant to a registered public offering
under the Securities Act or (ii) any sale to the public pursuant to Rule 144
promulgated under the Securities Act effected through a broker, dealer or market
maker (other than pursuant to Rule 144(k) prior to a Public Offering).

     "PURCHASE AGREEMENT" means the Unit Purchase Agreement dated as of February
6, 2004, among the Company, GTCR Fund VIII, GTCR Fund VIII/B, GTCR Co-Invest and
the TCW/Crescent Purchasers, as amended from time to time pursuant to its terms.

     "PURCHASER" has the meaning set forth in the Purchase Agreement.

     "PUT ELECTION PERIOD" means the period of time commencing on the date on
which the Separation Put Event occurs and expiring at 5:00 p.m., Chicago,
Illinois time, on the 20th business day thereafter for all Separation Put Events
other than death and Disability. If the Separation Put Event is triggered by the
Executive's death or Disability, the Put Election Period will be extended to 45
business days.

     "PUT EVENT DATE" means the date on which a Separation Put Event occurs.

     "REGISTRATION AGREEMENT" means the Registration Rights Agreement, dated as
of February 6, 2004, by and among the Company and certain of its
securityholders, as amended from time to time pursuant to its terms.

     "SALE OF THE COMPANY" means any transaction or series of transactions
pursuant to which any Person or group of related Persons other than the
Investors or their Affiliates in the aggregate acquire(s) (i) equity securities
of the Company possessing the voting power (other than voting rights accruing
only in the event of a default, breach or event of noncompliance) to elect a
majority of the Board (whether by merger, consolidation, reorganization,
combination, sale or transfer of the Company's equity, securityholder or voting
agreement, proxy, power of attorney or otherwise) or (ii) all or substantially
all of the Company's assets determined on a consolidated basis; PROVIDED that a
Public Offering shall not constitute a Sale of the Company.

     "SECURITIES ACT" means the Securities Act of 1933, as amended from time to
time.

     "SECURITYHOLDERS AGREEMENT" means the Securityholders Agreement, dated as
of February 6, 2004, among the Company and certain of its securityholders, as
amended from time to time pursuant to its terms.

     "SEPARATION" means the cessation of employment of Executive with the
Company, Employer and their respective Subsidiaries for any reason.

     "SPIC AND SPAN" means The Spic and Span Company, a Delaware corporation.

                                       23
<Page>

     "SUBSIDIARY" means, with respect to any Person, any corporation, limited
liability company, partnership, association, or business entity of which (i) if
a corporation, a majority of the total voting power of shares of stock entitled
(without regard to the occurrence of any contingency) to vote in the election of
directors, managers, or trustees thereof is at the time owned or controlled,
directly or indirectly, by that Person or one or more of the other Subsidiaries
of that Person or a combination thereof, or (ii) if a limited liability company,
partnership, association, or other business entity (other than a corporation), a
majority of partnership or other similar ownership interest thereof is at the
time owned or controlled, directly or indirectly, by that Person or one or more
Subsidiaries of that Person or a combination thereof. For purposes hereof, a
Person or Persons shall be deemed to have a majority ownership interest in a
limited liability company, partnership, association, or other business entity
(other than a corporation) if such Person or Persons shall be allocated a
majority of limited liability company, partnership, association, or other
business entity gains or losses or shall be or control any managing director or
general partner of such limited liability company, partnership, association, or
other business entity. For purposes hereof, references to a "SUBSIDIARY" of any
Person shall be given effect only at such times that such Person has one or more
Subsidiaries, and, unless otherwise indicated, the term "Subsidiary" refers to a
Subsidiary of the Company.

     "SUBSIDIARY PUBLIC OFFERING" means the sale in an underwritten public
offering registered under the Securities Act of equity securities of Employer or
another Subsidiary of the Company.

     "SUBSTANTIAL UNDERPERFORMANCE" means the occurrence or existence of either
or both of the following: (i) at any time during the 12-month period ending on
and including the date of termination of the Employment Period (A) a default,
whether or not cured, caused by the failure to make any Material Payment of any
Debt (unless a clerical error caused such failure and such failure was cured
immediately upon discovery), (B) any other material event of default (after
giving effect to any applicable grace period) relating to any Material Debt the
effect of which default is to cause, or to permit the holder or holders of such
Material Debt (or a trustee or agent on behalf of such holder or holders) to
cause, any such Material Debt to become due prior to its stated maturity
(without regard to any subordination provisions relating thereto) or (C) any
Material Debt shall be declared to be due and payable, or required to be prepaid
other than by a regularly scheduled required prepayment, prior to the stated
maturity thereof or (ii) as of the date of the termination of the Employment
Period, EBITDA for the 12-month period ending on the last day of the last
completed calendar month immediately preceding the date of the termination of
the Employment Period equals an amount less than 85% of aggregate Pro Forma
EBITDA for the same 12-month period. For purposes of this definition, "Debt"
shall mean, as of any date of determination, any Debt of the Company, Employer
or any of their respective Subsidiaries; "Material Payment" shall mean any
payment equal to or greater than $100,000; and "Material Debt" shall mean any
Debt having an outstanding principal balance in excess of $3 million.

     "TCW/CRESCENT LENDERS" means collectively, TCW/Crescent Mezzanine Partners
III, L.P., a Delaware limited partnership, TCW/Crescent Mezzanine Trust III, a
Delaware

                                       24
<Page>

business trust, and TCW/Crescent Mezzanine Partners III Netherlands, L.P., a
Delaware limited partnership, any of their Affiliates or any investment fund for
whom Trust Company of the West or any Affiliate of Trust Company of the West
acts as an account manager.

     "TCW/CRESCENT PURCHASERS" means collectively, TCW/Crescent Mezzanine
Partners III, L.P., a Delaware limited partnership, TCW/Crescent Mezzanine Trust
III, a Delaware business trust, and TCW/Crescent Mezzanine Partners III
Netherlands, L.P., a Delaware limited partnership, any of their Affiliates or
any investment fund for whom Trust Company of the West or any Affiliate of Trust
Company of the West acts as an account manager.

     "TRANSFER" means to sell, transfer, assign, pledge or otherwise dispose of
(whether with or without consideration and whether voluntarily or involuntarily
or by operation of law).

     "WELFARE PLANS" mean the welfare benefit plans, practices, policies and
programs provided by Employer to the extent applicable generally to other senior
executives of the Company.

     12.  NOTICES. Any notice provided for in this Agreement must be in writing
and must be either personally delivered, mailed by first class mail (postage
prepaid and return receipt requested) or sent by reputable overnight courier
service (charges prepaid) to the recipient at the address below indicated:

          IF TO EMPLOYER:

                 Medtech/Denorex Management, Inc.
                 90 North Broadway
                 Irvington, New York 10533
                 Attention: Chief Executive Officer

                 WITH COPIES TO:

                 GTCR Golder Rauner II, L.L.C.
                 6100 Sears Tower
                 Chicago, Illinois 60606-6402
                 Attention: David A. Donnini and Vincent J. Hemmer

                 Kirkland & Ellis LLP
                 200 East Randolph Drive
                 Chicago, Illinois 60601
                 Attention: Kevin R. Evanich, P.C. and Christopher J. Greeno

          IF TO THE COMPANY:

                 Medtech/Denorex, LLC

                                       25
<Page>

                 90 North Broadway
                 Irvington, New York 10533
                 Attention: Chief Executive Officer

                 WITH COPIES TO:

                 GTCR Golder Rauner II, L.L.C.
                 6100 Sears Tower
                 Chicago, Illinois 60606-6402
                 Attention: David A. Donnini and Vincent J. Hemmer

                 Kirkland & Ellis LLP
                 200 East Randolph Drive
                 Chicago, Illinois 60601
                 Attention: Kevin R. Evanich, P.C. and Christopher J. Greeno

          IF TO EXECUTIVE:

                 31 Landing Drive
                 Dobbs Ferry, New York 10522

                 WITH A COPY TO:

                 Ford Marrin Esposito Witmeyer & Gleser LLP
                 Wall Street Plaza
                 New York, New York 10005-1875
                 Attention: James M. Adrian

          IF TO THE INVESTORS:

                 See the attached INVESTOR NOTICE SCHEDULE.

or such other address or to the attention of such other Person as the recipient
party shall have specified by prior written notice to the sending party. Any
notice under this Agreement will be deemed to have been given when so delivered
or sent or, if mailed, five days after deposit in the U.S. mail.

     13.  GENERAL PROVISIONS.

          (a) TRANSFERS IN VIOLATION OF AGREEMENT. Any Transfer or attempted
     Transfer of any Executive Securities in violation of any provision of this
     Agreement shall be void, and the Company shall not record such Transfer on
     its books or treat any purported transferee of such Executive Securities as
     the owner of such equity for any purpose.

          (b) SEVERABILITY. Whenever possible, each provision of this Agreement
     will be interpreted in such manner as to be effective and valid under
     applicable law, but if any provision of this Agreement is held to be
     invalid, illegal or

                                       26
<Page>

     unenforceable in any respect under any applicable law or rule in any
     jurisdiction, such invalidity, illegality or unenforceability will not
     affect any other provision or any other jurisdiction, but this Agreement
     will be reformed, construed and enforced in such jurisdiction as if such
     invalid, illegal or unenforceable provision had never been contained
     herein.

          (c) COMPLETE AGREEMENT. This Agreement, those documents expressly
     referred to herein and other documents of even date herewith embody the
     complete agreement and understanding among the parties and supersede and
     preempt any prior understandings, agreements or representations by or among
     the parties, written or oral, which may have related to the subject matter
     hereof in any way (including any offer of employment previously entered
     into between Spic and Span and Executive).

          (d) JOINDER TO EQUITY DOCUMENTS. Simultaneous to the execution of this
     Agreement, Executive shall sign a counterpart signature page to each of the
     LLC Agreement, Securityholders Agreement and Registration Agreement,
     thereby agreeing to be bound by the restrictions and entitled to the rights
     set forth therein. Executive represents to the Company that he has had an
     opportunity to ask questions concerning the terms and conditions of each
     agreement referenced in the preceding sentence.

          (e) NO STRICT CONSTRUCTION. The language used in this Agreement shall
     be deemed to be the language chosen by the parties hereto to express their
     mutual intent, and no rule of strict construction shall be applied against
     any party.

          (f) COUNTERPARTS. This Agreement may be executed and delivered in
     separate counterparts (including by means of facsimile), each of which is
     deemed to be an original and all of which taken together constitute one and
     the same agreement.

          (g) SUCCESSORS AND ASSIGNS. Except as otherwise provided herein, this
     Agreement shall bind and inure to the benefit of and be enforceable by
     Executive, the Company, the Investors and their respective successors and
     assigns (including subsequent holders of Executive Securities); PROVIDED
     THAT the rights and obligations of Executive under this Agreement shall not
     be assignable except in connection with a permitted transfer of Executive
     Securities hereunder.

          (h) CHOICE OF LAW. The law of the State of Delaware will govern all
     questions concerning the relative rights of the Company, Employer and its
     securityholders. All other questions concerning the construction, validity
     and interpretation of this Agreement and the exhibits hereto will be
     governed by and construed in accordance with the internal laws of the State
     of Delaware, without giving effect to any choice of law or conflict of law
     provision or rule (whether of the State of Delaware or any other
     jurisdiction) that would cause the application of the laws of any
     jurisdiction other than the State of Delaware.

                                       27
<Page>

          (i) MUTUAL WAIVER OF JURY TRIAL. BECAUSE DISPUTES ARISING IN
     CONNECTION WITH COMPLEX TRANSACTIONS ARE MOST QUICKLY AND ECONOMICALLY
     RESOLVED BY AN EXPERIENCED AND EXPERT PERSON AND THE PARTIES WISH
     APPLICABLE STATE AND FEDERAL LAWS TO APPLY (RATHER THAN ARBITRATION RULES),
     THE PARTIES DESIRE THAT THEIR DISPUTES BE RESOLVED BY A JUDGE APPLYING SUCH
     APPLICABLE LAWS. THEREFORE, TO ACHIEVE THE BEST COMBINATION OF THE BENEFITS
     OF THE JUDICIAL SYSTEM AND OF ARBITRATION, EACH PARTY TO THIS AGREEMENT
     HEREBY WAIVES ALL RIGHTS TO TRIAL BY JURY IN ANY ACTION, SUIT, OR
     PROCEEDING BROUGHT TO RESOLVE ANY DISPUTE BETWEEN OR AMONG ANY OF THE
     PARTIES HERETO, WHETHER ARISING IN CONTRACT, TORT, OR OTHERWISE, ARISING
     OUT OF, CONNECTED WITH, RELATED OR INCIDENTAL TO THIS AGREEMENT, THE
     TRANSACTIONS CONTEMPLATED HEREBY AND/OR THE RELATIONSHIP ESTABLISHED AMONG
     THE PARTIES HEREUNDER.

          (j) EXECUTIVE'S COOPERATION. During the Employment Period and
     thereafter, Executive shall cooperate with the Company, Employer and their
     respective Subsidiaries and Affiliates in any disputes with third parties,
     internal investigation or administrative, regulatory or judicial proceeding
     as reasonably requested by the Company (including, without limitation,
     Executive being available to the Company upon reasonable notice for
     interviews and factual investigations, appearing at the Company's request
     to give testimony without requiring service of a subpoena or other legal
     process, volunteering to the Company all pertinent information and turning
     over to the Company all relevant documents which are or may come into
     Executive's possession, all at times and on schedules that are reasonably
     consistent with Executive's other permitted activities and commitments). In
     the event the Company requires Executive's cooperation in accordance with
     this paragraph after the Employment Period, the Company shall reimburse
     Executive for reasonable travel expenses (including lodging and meals, upon
     submission of receipts) and compensate Executive for his time at a rate
     that is mutually agreeable to Executive and the Company.

          (k) REMEDIES. Each of the parties to this Agreement (and the Investors
     as third-party beneficiaries) will be entitled to enforce its rights under
     this Agreement specifically, to recover damages and costs (including
     attorney's fees) caused by any breach of any provision of this Agreement
     and to exercise all other rights existing in its favor. The parties hereto
     agree and acknowledge that money damages may not be an adequate remedy for
     any breach of the provisions of this Agreement and that any party may in
     its sole discretion apply to any court of law or equity of competent
     jurisdiction (without posting any bond or deposit) for specific performance
     and/or other injunctive relief in order to enforce or prevent any
     violations of the provisions of this Agreement.

                                       28
<Page>

          (l) AMENDMENT AND WAIVER. The provisions of this Agreement may be
     amended and waived only with the prior written consent of the Company,
     Employer, Executive and the Majority Holders (as defined in the Purchase
     Agreement).

          (m) INSURANCE. The Company, at its discretion, may apply for and
     procure in its own name and for its own benefit life and/or disability
     insurance on Executive in any amount or amounts considered available.
     Executive agrees to cooperate in any medical or other examination, supply
     any information, and to execute and deliver any applications or other
     instruments in writing as may be reasonably necessary to obtain and
     constitute such insurance. Executive hereby represents that he has no
     reason to believe that his life is not insurable at rates now prevailing
     for healthy men of his age.

          (n) BUSINESS DAYS. If any time period for giving notice or taking
     action hereunder expires on a day which is a Saturday, Sunday or holiday in
     the state in which the Company's chief executive office is located, the
     time period shall be automatically extended to the business day immediately
     following such Saturday, Sunday or holiday.

          (o) INDEMNIFICATION AND REIMBURSEMENT OF PAYMENTS ON BEHALF OF
     EXECUTIVE. The Company and its Subsidiaries shall be entitled to deduct or
     withhold from any amounts owing from the Company or any of its Subsidiaries
     to Executive any federal, state, local or foreign withholding taxes, excise
     taxes, or employment taxes ("TAXES") imposed with respect to Executive's
     compensation or other payments from the Company or any of its Subsidiaries
     or Executive's ownership interest in the Company, including, without
     limitation, wages, bonuses, dividends, the receipt or exercise of equity
     options and/or the receipt or vesting of restricted equity. In the event
     the Company or any of its Subsidiaries does not make such deductions or
     withholdings, Executive shall indemnify the Company and its Subsidiaries
     for any amounts paid with respect to any such Taxes, together with any
     interest, penalties and related expenses thereto.

          (p) REASONABLE EXPENSES. Employer agrees to pay the reasonable fees
     and expenses of Executive's counsel arising in connection with the
     negotiation and execution of this Agreement and the consummation of the
     transactions contemplated by this Agreement.

          (q) TERMINATION. This Agreement (except for the provisions of SECTIONS
     8(a) and (b)) shall survive a Separation and shall remain in full force and
     effect after such Separation.

          (r) ADJUSTMENTS OF NUMBERS. All numbers set forth herein that refer to
     unit prices or amounts will be appropriately adjusted to reflect unit
     splits, unit dividends, combinations of units and other recapitalizations
     affecting the subject class of equity.

                                       29
<Page>

          (s) DEEMED TRANSFER OF EXECUTIVE SECURITIES. If the Company (and/or
     the Investors and/or any other Person acquiring securities) shall make
     available, at the time and place and in the amount and form provided in
     this Agreement, the consideration for the Executive Securities to be
     repurchased in accordance with the provisions of this Agreement, then from
     and after such time, the Person from whom such units are to be repurchased
     shall no longer have any rights as a holder of such units (other than the
     right to receive payment of such consideration in accordance with this
     Agreement), and such units shall be deemed purchased in accordance with the
     applicable provisions hereof and the Company (and/or the Investors and/or
     any other Person acquiring securities) shall be deemed the owner and holder
     of such units, whether or not the certificates therefor have been delivered
     as required by this Agreement.

          (t) RIGHTS GRANTED TO GTCR FUND VIII AND ITS AFFILIATES. Any rights
     granted to GTCR Fund VIII, GTCR Fund VIII/B, GTCR Co-Invest and their
     Affiliates hereunder may also be exercised (in whole or in part) by their
     designees.

          (u) SUBSIDIARY PUBLIC OFFERING. If, after consummation of a Subsidiary
     Public Offering, the Company distributes securities of such Subsidiary to
     members of the Company, then such securities will be treated in the same
     manner as (but excluding any "preferred" features of the units with respect
     to which they were distributed) the units with respect to which they were
     distributed for purposes of SECTIONS 1(e), 2, 3, 4, 5, 6 and 7 hereof and,
     in connection therewith, such Subsidiary may be treated as the Company for
     purposes of the Company's rights with respect to such securities.

                                    * * * * *

                                       30
<Page>

     IN WITNESS WHEREOF, the parties hereto have executed this Senior Management
Agreement on the date first written above.

                                        MEDTECH/DENOREX, LLC

                                        By:  /s/ Peter J. Anderson
                                             -----------------------------------
                                        Name:    Peter J. Anderson
                                             -----------------------------------
                                        Title: Chief Financial Officer
                                              ----------------------------------

                                        MEDTECH/DENOREX MANAGEMENT,
                                        INC.

                                        By:  /s/ Peter J. Anderson
                                             -----------------------------------
                                        Name:    Peter J. Anderson
                                             -----------------------------------
                                        Title: Chief Financial Officer
                                              ----------------------------------


                                             /s/ Eric M. Millar
                                        ----------------------------------------
                                        Eric M. Millar

Agreed and Accepted:

GTCR FUND VIII, L.P.

By:    GTCR Partners VIII, L.P.
Its:   General Partner

By:    GTCR Golder Rauner II, L.L.C.
Its:   General Partner

By:     /s/ David A. Donnini
   -----------------------------------
Name:   David A. Donnini
Its:    Principal


GTCR FUND VIII/B, L.P.

By:    GTCR Partners VIII, L.P.
Its:   General Partner

By:    GTCR Golder Rauner II, L.L.C.
Its:   General Partner

By:     /s/ David A. Donnini
   -----------------------------------
Name:   David A. Donnini
Its:    Principal


    [MEDTECH/DENOREX: SIGNATURE PAGE TO SENIOR MANAGEMENT AGREEMENT (ERIC M.
                                    MILLAR)]

<Page>

GTCR CO-INVEST II, L.P.

By:    GTCR Golder Rauner II, L.L.C.
Its:   General Partner

By:     /s/ David A. Donnini
   -----------------------------------
Name:    David A. Donnini
Its:     Principal


GTCR CAPITAL PARTNERS, L.P.

By:    GTCR Mezzanine Partners, L.P.
Its:   General Partner

By:    GTCR Partners VI, L.P.
Its:   General Partner

By:    GTCR Golder Rauner, L.L.C.
Its:   General Partner

By:     /s/ David A. Donnini
   -----------------------------------
Name:    David A. Donnini
Its:     Principal


TCW/CRESCENT MEZZANINE PARTNERS III, L.P.
TCW/CRESCENT MEZZANINE TRUST III
TCW/CRESCENT MEZZANINE PARTNERS III
   NETHERLANDS, L.P.

By:     TCW/Crescent Mezzanine
        Management III, L.L.C.,
        its Investment Manager

By:     TCW Asset Management Company,
        its Sub-Advisor


By:     /s/ Timothy P. Costello
   -----------------------------------
Name:    Timothy P. Costello
Its:     Managing Director


    [MEDTECH/DENOREX: SIGNATURE PAGE TO SENIOR MANAGEMENT AGREEMENT (ERIC M.
                                    MILLAR)]

<Page>

                                                                       EXHIBIT A

                                                                __________, 2004

                    PROTECTIVE ELECTION TO INCLUDE MEMBERSHIP
                      INTEREST IN GROSS INCOME PURSUANT TO
                   SECTION 83(b) OF THE INTERNAL REVENUE CODE

     On March [__], 2004, the undersigned acquired a limited liability company
membership interest (the "MEMBERSHIP INTEREST") in Medtech/Denorex, LLC, a
Delaware limited liability company (the "COMPANY"), for $[________]. Pursuant to
the Operating Agreement of the Company, the undersigned is entitled to an
interest in Company capital exactly equal to the amount paid therefor and an
interest in Company profits.

     Based on current Treasury Regulation Section 1.721-1(b), Proposed Treasury
Regulation Section 1.721-1(b)(1), and Revenue Procedures 93-27 and 2001-43, the
undersigned does not believe that issuance of the Membership Interest to the
undersigned is subject to the provisions of Section 83 of the Internal Revenue
Code (the "CODE"). In the event that the sale is so treated, however, the
undersigned desires to make an election to have the receipt of the Membership
Interest taxed under the provisions of Code Section 83(b) at the time the
undersigned acquired the Membership Interest.

     Therefore, pursuant to Code Section 83(b) and Treasury Regulation Section
1.83-2 promulgated thereunder, the undersigned hereby makes an election, with
respect to the Membership Interest, to report as taxable income for the calendar
year 2004 the excess (if any) of the value of the Membership Interest on
[_____], 2004 over the purchase price thereof.

     The following information is supplied in accordance with Treasury
Regulation Section 1.83-2(e):

          1.  The name, address and social security number of the undersigned:

          [NAME]
          [ADDRESS]
          [SSN]

          2.  A description of the property with respect to which the election
is being made: A membership interest in the Company entitling the undersigned to
an interest in the Company's capital exactly equal to the amount paid therefor
and ___% of the Company's profits.

          3.  The date on which the Membership Interest was transferred:
[_____], 2004. The taxable year for which such election is made: 2004.

          4.  The restrictions to which the property is subject: If the
undersigned ceases to be employed by the Company or any of its subsidiaries, the
unvested portion of the units will be subject to repurchase by the Company at
the lower of cost or market value.

                                       A-1
<Page>

          5.  The fair market value on [_____], 2004 of the property with
respect to which the election is being made, determined without regard to any
lapse restrictions and in accordance with Revenue Procedure 93-27: $[AMOUNT PAID
OR TO BE PAID].

          6.  The amount paid or to be paid for such property: $[AMOUNT PAID OR
TO BE PAID]

                                    * * * * *

     A copy of this election is being furnished to the Company pursuant to
Treasury Regulation Section 1.83-2(e)(7). A copy of this election will be
submitted with the 2003 federal income tax return of the undersigned pursuant to
Treasury Regulation Section 1.83-2(c).

Dated:  [_____], 2004

                                             -----------------------------------
                                             [NAME]

                                       A-2
<Page>

                                                                       EXHIBIT B

                                     EBITDA

<Table>
<Caption>
Fiscal Year                              Annual EBITDA
<S>                                      <C>
2004                                     $  35,376,500

2005                                     $  41,153,750

2006                                     $  45,483,750

2007                                     $  49,997,250

2008                                     $  54,602,250
</Table>

                                       B-1
<Page>

                            INVESTOR NOTICE SCHEDULE

IF TO GTCR FUND VIII, L.P., GTCR FUND VIII/B, L.P. OR GTCR CO-INVEST II, L.P.:
c/o GTCR Golder Rauner II, L.L.C.
6100 Sears Tower
Chicago, IL 60606-6402
Attention:     David A. Donnini and Vincent J. Hemmer

WITH A COPY TO:

Kirkland & Ellis LLP
200 East Randolph Drive
Chicago, IL 60601
Attention: Kevin R. Evanich, P.C. and Christopher J. Greeno

IF TO GTCR CAPITAL PARTNERS:

GTCR Capital Partners, L.P.
6100 Sears Tower
Chicago, IL 60606-6402
Attention: Barry Dunn

WITH A COPY TO:

Kirkland & Ellis LLP
200 East Randolph Drive
Chicago, IL 60601
Attention: Kevin R. Evanich, P.C. and Christopher J. Greeno

IF TO THE TCW/CRESCENT LENDERS AND/OR TCW/CRESCENT PURCHASERS:

TCW/Crescent Mezzanine Partners III, L.P.
TCW/Crescent Mezzanine Trust III
TCW/Crescent Mezzanine Partners III Netherlands, L.P.
c/o TCW/Crescent Mezzanine, L.L.C.
200 Crescent Court, Suite 1600
Dallas, Texas 75201
Attention: Timothy P. Costello
Telecopier No.: (214) 740-7382

WITH A COPY TO:

Gardere Wynne Sewell LLP
3000 Thanksgiving Tower
1601 Elm Street
Dallas, Texas 75201
Attention: Gary B. Clark
Telecopier No.: (214) 999-4667