# Patent

## Title
Intelligent print recognition system and method

## Abstract

A system and method for interactive printed media are disclosed in which a mobile or wearable computing device has an application that captures an image of a piece of printed media and associates a link to the piece of printed media using a backend component to make the piece of printed media interactive. The system and method may be used to generate a piece of printed media that is interactive that may be sent to third parties or to make an existing piece of printed media interactive.

## Background
PRIORITY CLAIM/RELATED APPLICATION
This application is a continuation of and claims priority and benefit under 35 USC 120 to U.S. patent application Ser. No. 13/797,942 filed on Mar. 12, 2013 that in turn claims the benefit and priority under 35 USC 119(e) and 120 to U.S. Provisional Patent Application Ser. No. 61/609,699 filed on Mar. 12, 2012 and entitled “Intelligent Print Recognition”, the entirety of both of which are incorporated herein by reference.


FIELD
The disclosure relates generally to a system and method for making a piece of print interactive.
BACKGROUND
Machine readable codes such as QR Codes, NFC, Watermarks and the like require that the code is designed into the piece before printing or added as a sticker. This restricts its use to new print that must be produced, distributed, placed, hung, installed etc.
Image Recognition systems require a digital file such as a PDF to be uploaded, indexed etc via a computer before the image can be made interactive. In most instances, if an image is to link to a video, a still image from the video must be printed out to be the ‘marker’ file to access the video through Image Recognition.
There is a need for a more dynamic and user-friendly way to create user-generated interactive print.



BRIEF DESCRIPTION OF THE DRAWINGS
FIG. 1 illustrates a method for printed media association using the intelligent print recognition;
FIG. 2 is a diagram illustrating an implementation of a system for intelligent print recognition and print media association;
FIG. 3 is a flowchart of a first method for intelligent print recognition;
FIGS. 4A-4D are user interface examples of a user customizing a piece of print media;
FIGS. 5A and 5B illustrates another example of a user customizing a piece of print media;
FIGS. 6A-6C illustrate a user indexing an image in the system;
FIG. 7 illustrates a preview function of the system; and
FIGS. 8A-8F show an example of the system being used for a coupon.



DETAILED DESCRIPTION OF ONE OR MORE EMBODIMENTS
The disclosure is particularly applicable to a cloud based system used for images with computing device having applications that interact with the cloud based system and it is in this context that the disclosure will be described. It will be appreciated, however, that the system and method has greater utility since it can be implemented in ways no specifically described below that are within the scope of the disclosure.
The system and method broadly allows print to made digital. Specifically, a digitised version of the printed piece of media is held in a backend of the system along with relevant metadata. When a piece of print media is scanned, such as using a enabled application running on a computing device in one implementation, a print recognition process in the backend searches for a match in a store, such as a database in one implementation, and performs a programmed action to direct the user to the required online destination for the digital media associated with the piece of printed media.
In one implementation, the system may have an application, such as a VideeCards app, on each computing device, such as a Smartphone, Tablet or Computer and then users can manipulate and place a photo, graphic or logo into a range of design templates. The application may also allow the user to edit text and graphics and/or record a video (or link to any existing video already stored on the computing device or other online content). The system also allows the user to place an order for a quantity of printed media that will have been made interactive by the system so that anyone scanning the piece of printed media with the computing device, such as by the VideeCards App being executed on the computing device, may be taken to the video or other predetermined content. The system may also further video content to be recorded and registered within the app such that when the card is subsequently scanned, the user will be taken to the new video. Additionally, the system allows customised and personalised content to be created and given a unique code. The code can be given to the targeted individual recipient such that when the generic card is scanned, the user is now prompted to enter the unique code and is then directed to the video (or other content) made especially for them. Furthermore, assuming explicit opt-in, the captured geo-location, time and handset details can, in real-time, influence the content that is delivered to individual recipients via programmatic conditional logic.
The piece of print media that may be made interactive by the system may include, but is not limited to, posters, paintings, contact cards, business cards, greetings cards, dating cards, resume cards, save the date cards, trading cards, postcards, reply cards, event cards, game cards, gift cards, charity cards etc. The interactive user-generated content concept also applies in the same way to ‘photo-merchandise’ products such as photo-books, canvas prints, hats, mugs, t-shirts, pillows, cushions, bags, fridge magnets, bumper stickers, labels, paintings, coasters, photo-jigsaws. More generally, the system may be used to make any existing piece of printed media interactive.
FIG. 1 illustrates a method 100 for printed media association using the intelligent print recognition. In a first process 102, a user of the system may create a customized piece of printed media. In one implementation, a user may use a VideeCards App on a computing device and the user is presented with a series of design templates grouped by genre (including but not limited to Greetings Cards, Contact Cards, Business Cards, Postcards, PhotoBooks, T-Shirts etc) into which the user may insert a photo, graphic and/or logo. The user interface may also permit the user to record a video (process 104) that will be associated with the piece of print media. Once the piece of printed media for the user is completed, the user may order a predetermined number of the piece of printed media (process 106) each of which is interactive as described below in more detail. The user may then send the pieces of printed media to third parties (process 108.) The recipient may then download the application and the scan the piece of printed media (process 110) so that the recipient can access the interactive content, such as a video, associated with the piece of printed media. The recipient may also enter a unique code to be able to view a video recorded for the recipient (process 112). If the recipient has opted-in to the system, then the system may also deliver the interactive content based on the location or the recipient and the like (process 114.)
FIG. 2 is a diagram illustrating an implementation of a system 200 for intelligent print recognition and print media association. The system may have one or more computing devices 202 that are capable of connecting to a backend 204 over a communications path 206. Each computing device 202 may be a processor based device with memory, a display, an imaging device, such as a camera, and wired or wireless connectivity that allows the computing device to connect to the back end 204 and then interact with the backend. The computing device may also be a mobile computing device or a wearable computing device. For example, each computing device may be a personal computer, a tablet computer, a smartphone device, such as a device based on iOS, Android or the Symbian operating systems, a camera, Google® glasses or any other wearable computing device and any other web enabled device that is capable of interacting with the backend. As shown in FIG. 2, one implementation of a computing device 202a may be a computing device that is executing a browser application stored in the memory of the computing device that access a web site of the backend (by way of a web server) and then interact with the backend using web pages to exchange data with the backend. In another implementation, a computing device 202n may be a smartphone device that stores an application or web app in its memory that is then executed by the processor of the computing device and uses the application or web app to interact with the backend and exchange data with the backend. Examples of the user interfaces displayed on the computing devices are in FIGS. 4A-8F that are described below in more detail.
The communication path 206 may couple the computing devices to the backend and some of the backend systems to each other. The communication path 206 may be a wired communications network or a wired communication network. For example, the communication path 206 may be Ethernet, the web, a wireless data network, a computer network, a wired data network and the like.
The backend 204 may be implemented as one or more computing resources, such as cloud computing resources and server computers and each computing resource may have the typical components of the computing resource including one or more processors, memory, persistent storage and the like. The backend system 204 may further comprise an image recognition component 204a, a cloud component 204b, a video hosting component 204c and an image hosting component 204d. Each of the components of the system may be implemented using one or more computing resources and may be internal to the backend or external to the backend. In one embodiment, the image recognition component 204a, various image recognition providers can be used depending on the content or preference of the customer (for white labeled solutions). In one embodiment, the cloud component 204b may be hosted within Microsoft Azure utilizing both web and database functionality and may be geo-located in terms of redundancy for maximum availability. In one embodiment, the video and image components 204c, 204d may use various Video and Image hosting providers depending on the content and preference of the customer (for white labeled solutions). The images and videos could be stored at a later date within the VideeCards cloud server infrastructure.
The image recognition component 204a may host each file of the users that has a mark in it for the interactive content and may also store/host one or more image recognition processes that are used, based on a scan of a piece of printed media, to detect the mark on the piece of printed media and then provide one or more pieces of interactive content to a recipient of the piece of printed media. The cloud component 204b may perform the user registration and authentication processes, authenticate each computing device and provide a web server that allow a browser application to interact with the backend system. The cloud component 204b may also have a manager component that manages the overall operation of the system. The video and image components 204c, 204d store images and videos, respectively and allow the cloud component 204b to retrieve the images and videos as needed.
The system to create interactive printed media shown in FIG. 2 may be used in a different manners. For example, the system may be used to generate a piece of printed media that is interactive that may be sent to third parties as described with reference to FIGS. 3-5B. The system also may be used to take a photo of an existing piece of printed media and then make that existing piece of printed media interactive as described with reference to FIGS. 6A-6C. An example of each of the purposes is also provided below. In both of these uses of the system, the capture of the piece of printed media or the generation of the printed media and making the piece of printed media interactive occurs using the application on the computing device. Now, a method to generate a piece of printed media that is interactive that may be sent to third parties.
Generating a Piece of Interactive Printed Media
FIG. 3 is a flowchart of a method 300 for intelligent print recognition. In the method, the user, such as by using a computing device, selects a template for the piece of printed media to modify (302). Each template may have one or more predefined area(s), such as shown in FIG. 4B, into which a user's own photo(s), logos or graphic files resident in their device can be placed by the app (such as by tapping inside template to add photo from library, take a photo or download licensed imagery from the web) (304). The images/photos can be (including but not limited to) scaled, cropped, rotated, skewed, masked, brushed, ghosted, color corrected, sharpened, mirrored, negative, grey scale, sepia, drop shadow effects (306). The user may also add text to areas of the template, such as shown in FIG. 4A, using various mechanisms. Thus, the user has control over text and graphics manipulation, allowing free form text to be entered via the (including but not limited to) device keyboard, speech recognition system, cut and paste and OCR (Optical Character Recognition) scan (308.) The test may then be manipulated (310) by adjusting one or more of font, style, size, color, letter spacing, line spacing, leading, kerning, skew, warp, wrap, flow, hyphenation, justification, paragraph, multiple page, indent, superscript, hyperlink, mask, overprint, transparency, opacity etc. Once a design is finalised by the user, a final ‘proof’ is displayed and a check box is ticked to denote that the user is happy that all content has been reviewed, accepted and that it conforms to all the legal terms and conditions as defined in-app before moving on to the next phase (312.)
The user may then record a video (314) which activates and interacts with (including but not limited to) any on-board SD, HD or 3D video camera, external wirelessly connected and controlled remote video camera or other such device. Once recorded or captured, the video is given a unique reference by the system, such as the application running on the computing device, including but not limited to UDID—Unique Device Identifier—username, password, randomly generated and data based identifier consisting of 4/5/6/7/8 letters and numbers of upper and lower case etc. (316.) In one embodiment, the method may assign the unique identifier based on personal data of the user and the content of the video data. This video, upon accepting the legal terms and conditions of use and upon payment, is then ready to be uploaded (318) to the cloud component 204b or an external video-hosting site 204c including (but not limited to) YouTube, Vimeo and Video Streaming services.
The user may then add one or more links to videos, web sites, images or other content (320). The link may be assigned by entering a URL, or pURL (personalised URL generator). This can be content that can be generated on the fly, and based on parameters captured in real-time from the scanning system. The parameters may include, but is not limited to, GPS data, handset type, Operating System, time, repeat or unique visitor, API Key etc. Using conditional logic, unique data can be delivered to the handset—‘if this then do that’. Should the user scanning elect to ‘opt in’ and give personal data (including but not limited to) name, e-mail, physical address, membership number or other such identifier, then the UDID of the handset can be linked to the individual user in a database such that the data delivered upon scanning can be personalised to the known individual based upon API Key and/unique index that is scanned. In this way, unlimited copies of the same printed piece can lead those that scan the print to completely customized and personalized content (322), such as (including but not limited to) targeted coupons, customized rewards, prize draws, personal messages. The content for the user may be stored and indexed using the unique identifier based on personal information of the user, content information and device information (324.)
Once the Print file and video have been created, Ts & Cs accepted and payment is made (326) via (including but not limited to) In-App purchase, PayPal, Visa, MasterCard, Purchasing Card, Points, or given free as a promotion, via product code, sponsorship package etc., the Print file may then be uploaded to the cloud component 204B (328) where the Print file is made interactive (330). The piece of printed media file is interactive and a high resolution Print file is stored in a Print queue and a lower resolution, such as for example a jpeg file, is created and ‘indexed’ using a mark. The mark may be based on an Image Recognition process or an invisible digital watermark such that the visual attributes of the (eventually) printed piece can be subsequently recognized by the ‘scanning’ system(s) within the system together with (including but not limited to) the associated nomenclature, programmed URL destination and metadata. These ‘indexed’ files are associated with an ‘API Key’, (including but not limited to) an alphanumeric database ‘partition’ such that the indexed files on one Key may be isolated from those on another so that the ‘Scanning’ App can be made to be associated only with that Key (or such Keys that are required). In this way, the VideeCards App may be ‘White Labelled’ such that other brands may have their own version under their own brand. Indexed files under one brand may then be private, such that another version of the ‘Scanning’ system could not read another's files, only its own (unless a brand wished for its files to appear in multiple Keys). An example of this would be a branded version of the VideeCards App for Greetings Cards companies where they use their own copyright designs made suitable for use within the App. Similarly, a Football Club (including but not limited to) could have its own branded version where its own licensed merchandise and imagery is uniquely interactive on a private API Key for use only with the Club's version of the App.
When the design and video are finished and paid for, the digital file will be printed, boxed and shipped (332). Upon receipt, the Cards are interactive (334) such that, when scanned with the VideeCards App or relevant branded version, the user will be taken to the specified and/or dynamic online content, based upon the programmed parameters (such as location, time etc).
When presenting a Card to another individual, the Card owner will instruct the recipient how to download and scan the Card, and give a reason and motivation for them to do so. In this way, the recipients would have the capability to create their own Cards. Should a recipient then subsequently order, their UDID could be linked to the first person whose card was scanned, thereby creating an opportunity for a single layer of incentive commission. This will take the form of ‘credits’ against future orders.
FIGS. 4A-4D are user interface examples of a user customizing a piece of print media. In particular, FIG. 4A shows a template with a text box into which the user may enter text as described above while FIG. 4B shows a template with a text box and an image/phone spot into which the user can insert personalized content. FIG. 4C illustrates a completed template while FIG. 4D illustrates a template with a color palette. FIGS. 5A and 5B illustrates another example of a user customizing a piece of print media.
For example, John takes a photo of his Auntie Joan at her 60th birthday party, using a WiFi enabled camera, linked to the app on his smartphone. This photo is made interactive, in the same way as above, and linked to a video of Joan at the party, also captured on the camera, through the app. John then orders, and pays for, prints of the photograph, to be sent to family members all over the world. These prints are produced remotely since the app sends the information wirelessly to a professional printer, where the photographs are printed and dispatched according to the delivery information entered on the app. These prints are already interactive, as the image is stored and indexed in the cloud component, so any user who scans the photo with the app is taken to the video of Joan at the party.
Interactivity of Existing Printed Media
FIGS. 6A-6C illustrate a user indexing visual material, such as an image, in the system in which the user uploads an image/phone as in FIG. 6A, signs into the system in FIG. 6B and can also upload a video as shown in FIG. 6C. Specifically, a user may take a photograph of a piece of print media, such as by using a camera of a computing device. Alternatively, the user may select an image already stored on the computing device to use as the piece of printed media. The user may then index the piece of print media as shown in FIG. 6A. When the user is indexing the piece of print media, the user may enter a title of the print media, a description of the piece of print media and a target link, such as a URL, which makes the piece of print media interactive since, when a subsequent user scans the piece of printed media, the subsequent user will be taken to the website pointed to by the URL. For example, the user may scan a poster, assign a link, such as a URL, and then a subsequent user can scan the poster and will be redirected to the target link. As shown in FIG. 6B, when the user uploads the image of the piece of printed media, the user signs in and then the image of the piece of printed media is indexed which makes the piece of printed media interactive since the backend system associates the piece of printed media (that is recognized using known image recognition processes in the backend system) to the target link. Then, when a subsequent user of the system scans the same piece of printed media using the application, the subsequent user is directed to the content, such as a web site or video, etc, associated with the target link. The link that is assigned to the piece of printed media may direct the subsequent user to various content, such as videos, interviews, web sites, photographs, questionnaires, maps and the like.
In the method for making existing printed media interactive, there may be the following processes:
Image Capture—
Using the app on the computing device, a user creates an interactive image using image recognition technology utilised by the app. This is achieved either by taking a photo of an existing physical image, using any on-board SD, HD, 3D camera on the device (smartphone, tablet, camera) currently in use, or an external wirelessly connected and controlled remote camera or video camera, or other such device, to capture a new image which is to be made interactive, using the interface and functionality of the app. The subject matter can be any relatively planar object, including, but not limited to, photographs, paintings of all varieties, textile items of all varieties (assuming they are of a planar nature) such as clothing and accessories, carpets, wallpapers, tapestries etc., cases, carriers and covers, posters, signs, any printed material etc.
Make Interactive—
Once captured, a low resolution version of this image is uploaded to the components of the backend system in the cloud and an image recognition process is applied, such that the visual attributes of the image can subsequently be recognised by the scanning system of the app.
Assign Destination and Further Content—
The user then assigns the content to be displayed upon scanning of the image. The destination could be any accessible content on the mobile internet, online store, or any online function that is desired. This could take the form of (including, but not limited to) public video or photo sharing platforms such as YouTube, Flickr, etc., private (branded or unbranded) online media storage and sharing platforms etc. The app also has the functionality to create further user-generated content on the fly, that is to say using any on-board SD, HD, 3D camera on the device currently in use, or an external wirelessly connected and controlled remote camera or video camera, or other such device, to capture new content to which the image is to be linked. The new content will be uploaded and stored online, on a public video or photo sharing platform such as YouTube, Flickr, etc., or a private (branded or unbranded) online media storage and sharing platform. The destination, in whatever form, will be accessed from within the app, maintaining the app's appearance, skin, branding, advertising, and any other features.
Read—
When the image is subsequently scanned by any device using the app, the image recognition technology follows the directions given by the image in our database, resulting in the pre-assigned media, content or destination being accessed by the app.
For example, a grandson uses the app on his smartphone to take a photo of an existing, framed photograph of his late grandfather. The app uploads a low resolution version of the image of photograph to our database in the cloud, and the image recognition algorithm is applied. The grandson then uses his wireless-enabled digital video camera, which is wirelessly linked to his phone, on which he is using the app, to record a video of his grandmother's memories of his grandfather. The video is transferred to an online media storage platform through the app and the link created between the image of his grandfather, and the video of his grandmother. The grandson's cousin then scans the copy of the photograph of his grandfather that hangs on his wall, in Australia, using the app on his tablet. The cousin is presented with the video of his grandmother' memories of his late grandfather.
FIG. 7 illustrates a preview function of the system and FIGS. 8A-8F show an example of the system being used for a coupon that is interactive. In the example in FIGS. 8A-8F of the coupon or offer, the user may enter a code into the app of the computing device to receive one of an offer and a coupon.
While the foregoing has been with reference to a particular embodiment of the invention, it will be appreciated by those skilled in the art that changes in this embodiment may be made without departing from the principles and spirit of the disclosure, the scope of which is defined by the appended claims.

## Claims

1. A system for generating interactive media, comprising:
a computing device having a processor, memory, an imaging device and a display, the computing device recording a piece of interactive content and the imaging device capturing an image of a piece of media;
a backend component that can be coupled to the computing device, the backend component having a processor, memory and a plurality of lines of computer code that is configured to:
recognize the piece of media using the captured image; establish a link between the recognized piece of media and the piece of interactive content to make the piece of media interactive.

2. The system of claim 1, wherein the computing device generates the piece of media.

3. The system of claim 1, wherein the computing device has an application being executed by the processor of the computing device.

4. The system of claim 1, wherein the imaging device records the piece of interactive content as a video.

5. The system of claim 1, wherein the computing device selects an image to be the piece of media that is one of stored in the computing device and on a third party site.

6. The system of claim 5, wherein the computing device has one or more templates into which an image may be placed.

7. A method for generating interactive media, comprising:
providing a computing device having a processor, memory, an imaging device and a display, and a backend component that can be coupled to the computing device;
selecting, by the computing device, a piece of media;
capturing an image of the piece of media using the imaging device;
recognizing, at the backend, the piece of media based on the image of the piece of media;
recording, by the computing device, a piece of interactive content; and
associating, using the computing device, a link at the backend component between the piece of media and the piece of interactive content to make the piece of media interactive.

8. The method of claim 7 further comprising generating, by the computing device, the piece of media.

9. The method of claim 7 further comprising recording a piece of interactive content by using the imaging device of the computing device to shoot a video.

10. The method of claim 7 further comprising selecting an image to be the piece of media that is one of stored in the computing device and on a third party site.

11. A method for generating an interactive piece of media, comprising:
providing a computing device having a processor, memory, an imaging device and a display, and a backend component that can be coupled to the computing device;
selecting, by the computing device, a template for a piece of media;
modifying, by the computing device, the template for the piece of media;
recording, by the computing device, a video; and
associating, by the computing device, one or more links to interactive content to be linked to the piece of media.

12. The method of claim 11 further comprising shipping the piece of media to a recipient.

13. The method of claim 12 further comprising scanning, by a computing device of the recipient, the piece of media to obtain the interactive content associated with the piece of media.

14. The method of claim 11, wherein modifying the template further comprises adjusting one or more characteristics of text in the piece of media.