<PAGE>

================================================================================

                       SECURITIES AND EXCHANGE COMMISSION
                            WASHINGTON, D.C.   20549

                                    FORM 10-K

    TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
    EXCHANGE ACT OF 1934 (NO FEE REQUIRED)

             For the from January 1, 2000 to December 31, 2000.

                     Commission file number     33-99362

                World Financial Network National Bank, on behalf
              of World Financial Network Credit Card Master Trust
            ------------------------------------------------------
            (Exact name of registrant as specified in its charter)

          United States                           34-1610866
 (State or other jurisdiction        (I.R.S. employer identification no.)
of incorporation or organization)

                            800 TechCenter Drive
                            Gahanna, Ohio 43230
                 (Address of principal executive offices)

                               (614) 729-4000
                               (Phone number)

Indicate by check mark if disclosure of delinquent filers pursuant to Item 405
of Regulation S-K is not contained herein, and will not be contained, to the
best of registrant's knowledge, in definitive proxy or information statements
incorporated by reference in Part III of this Form 10-K or any amendment to
this Form 10-K _______ (Not Applicable)

Securities registered pursuant to Section 12(b) of the Act:     None

Securities registered pursuant to Section 12(g) of the Act: Series 1996-A,
Class A, Class B; Series 1996-B, Class A, Class B; and
Series 1999-A Class A.

Indicate by check mark whether the registrant (1) has filed all reports
required to be filed by Section 13 or 15(c) of the Securities Exchange Act
1934 during the preceding 12 months (or for such shorter period that the
registrant was required to file such reports), and (2) has been subject to
such filing requirements for the past 90 days.
Yes  X    No ____

Aggregate market value of voting stock held by nonaffiliates of the
registrant.  $  0

No documents have been incorporated by reference in this Form 10-K.

<PAGE>

PART 1

In no action letters issued to a variety of issuers of pass-through
securities representing ownership interests in trusts established by
financial and retailing institutions, whose principal assets are receivables
generated under consumer credit accounts owned by such institutions and
transferred to such trusts, the Division of Corporation Finance has stated
that it would not raise any objection if the servicer of the trust, on behalf
of the trust, files its Annual Report on Form 10-K in accordance with a
specified format.  See, e.g., Sears Credit Account Master Trust II (August
24, 1995), Mercantile Credit Card Master Trust (August 23, 1995); Banc One
Credit Card Master Trust (May 26, 1995); Household Affinity Credit Card
Master Trust I (April 29, 1994); Sears Credit Account Master Trust I
(December 23, 1993); First Deposit Master Trust (December 23, 1993); Discover
Card Trust 1993 B (April 9, 1993); Prime Credit Master Trust (January 29,
1993); Private Label Credit Card Master Trust (May 20, 1992); and Chase
Manhattan Credit Card Trust 1990-A (March 22, 1991).

The World Financial Network Credit Card Master Trust (the "Trust") was formed
pursuant to a Pooling and Servicing Agreement dated as of January 17, 1996,
and amended and restated as of September 17, 1999, between World Financial
Network National Bank, as transferor and servicer ("WFNNB"), and The Bank of
New York as Trustee.  The Trust was formed for the purpose of acquiring
certain trust assets and issuing asset-based certificates under the Agreement
and one or more supplements thereto.  The property of the Trust includes
receivables arising under private label credit card programs for a number of
national retail and catalogue entities.

On May 9, 1996, the Trust issued: $445,500,000 6.70% Class A Asset Backed
Certificates, Series 1996-A;  $46,750,000 7.00% Class B Asset Backed
Certificates, Series 1996-A; $283,500,000 6.95% Class A Asset Backed
Certificates, Series 1996-B, and $29,750,000 7.20% Class B Asset Backed
Certificates, Series 1996-B.  On September 17, 1999, the Trust issued
$473,400,000 1 Month Libor plus 0.33% variable rate Class A Asset Backed
Certificates.  All of the above such Certificates are registered pursuant to
Section 12(g) of the Securities Exchange Act of 1934, as amended.

WFNNB, on behalf of the Trust, has prepared and filed this Annual Report on
Form 10-K in substantially the form which the Division of Corporation
Finance, in the no action letters referred to above, has stated that it would
not object to.

ITEM 1. BUSINESS

The World Financial Network Credit Card Master Trust (the "Trust") was formed
pursuant to a Pooling and Servicing Agreement dated as of January 17, 1996,
and amended and restated as of September 17, 1999, (the "Pooling Agreement")
between World Financial Network National Bank (the "Bank"), as transferor
(the "Transferor") and as servicer (the "Servicer"), and The Bank of New
York, as trustee (the "Trustee").  The Bank sold to the Trust approximately
$1.83 billion of credit card receivables arising in a portfolio of consumer
open end credit card accounts (the "Trust Portfolio").  The Trust Portfolio
includes the private label credit card programs of a number of national
retail and catalogue entities.

The Trust has issued four series of certificates - Series 1996-A, Series
1996-B, Series 1996-VFC, and Series 1999-A.  The Series 1996-A Class A,
Series 1996-A Class B, Series 1996-B Class A, Series 1996-B Class B and
Series 1999-A Class A have been distributed to the public.  The Series 1996-A
Class D, and Series 1996-B Class D certificates are held by the Transferor
and Servicer, World Financial Network National Bank.  The Series 1996-VFC and
Series 1999-A, Class B certificates have been privately placed.  Each
outstanding Series includes one or more classes of certificates as well as
certain Collateral Interests.  The Transferor is required under the Pooling
Agreement to maintain a minimum 4% interest in the Trust Portfolio (6%
November through January) (the "Transferor's Interest").

The Bank services the receivables pursuant to the Pooling Agreement and is
compensated for acting as the servicer.

ITEM 2. PROPERTIES

There is nothing to report with regard to this item.

ITEM 3. LEGAL PROCEEDINGS

There is nothing to report with regard to this item.

ITEM 4. SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

There is nothing to report with regard to this item.


                                    Page 2
<PAGE>

PART II

ITEM 5. MARKET FOR REGISTRANT'S COMMON EQUITY AND RELATED
        STOCKHOLDER MATTERS

To the knowledge of the Bank and the Trust, there is an over the counter
market in the Trust's Series 1996-A, Class A and Class B, Series 1996-B,
Class A and Class B, and Series 1999-A, Class A Certificates, although the
frequency of transactions varies substantially over time.

ITEM 6. SELECTED FINANCIAL DATA

The selected financial data has been omitted since the required information
is included in the financial statements.

ITEM 7. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL
        CONDITION AND RESULTS OF OPERATIONS

The Trust was formed January 17, 1996 pursuant to the Pooling and Servicing
Agreement, as amended and restated as of September 17, 1999, between World
Financial Network National Bank, as seller (the "Seller"), Transferor and
Servicer and The Bank of New York, as trustee (the "Trustee").  The Seller
sold to the Trust approximately $1.83 billion of receivables arising from
certain proprietary credit card programs.

The Trust has sold four series of certificates representing an undivided
interest in the Trust Portfolio.  In addition, the Trust has sold certain
Collateral Interests in the Trust Portfolio.  The Transferor is required
under the Pooling Agreement to maintain a minimum 4% interest in the Trust
Portfolio (6% November through January).  The following series of
certificates have been issued by the Trust as of December 31, 2000 (dollars in
thousands):

<TABLE>
<CAPTION>
                                                      % of Trust
       Description               $ Issued              Portfolio
  --------------------        ---------------       --------------
<S>                           <C>                   <C>
Series 1996 A, Class A               $445,500             20.2%
Series 1996 A, Class B                 46,750              2.1%
Series 1996 A, Class D                 13,924              0.6%
Series 1996 B, Class A                283,500             12.9%
Series 1996 B, Class B                 29,750              1.4%
Series 1996 B, Class D                  8,861              0.4%
Series 1996-VFC                       512,500             23.3%
Series 1999 A, Class A                473,400             21.5%
Series 1999 A, Class B                 51,600              2.3%
</TABLE>

The Series 1996-A, Class A and Class B and Series 1996-B, Class A and Class B
certificates have been distributed to the public under prospectuses dated
April 9, 1996.  The Series 1999-A, Class A certificates have been distributed
to the public under a prospectus dated September 3, 1999.

The Bank is the originator of the receivables and continues to service the
receivables for the Trust and receives a fee for providing such servicing.
Under the Pooling Agreement, new receivables generated under the specified
proprietary credit card programs are required to be sold to the Trust on a
daily basis.  If there are insufficient new receivables to maintain the
required minimum receivable level in the Trust, principal collections are
retained by the Trust for the benefit of the certificateholders or until new
receivables are available for purchase.

                                    Page 3
<PAGE>

ITEM 7A.  QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK.

To manage our direct risk from market interest rates, we actively monitor the
interest rates to minimize the impact that changes in interest rates have on
the fair value of assets, net income and cash flow.  To achieve this
objective, we manage our exposure to fluctuations in market interest rates
through the use of fixed rate debt instruments to the extent that reasonably
favorable rates are obtainable with such arrangements.  In addition, we have
entered into derivative financial instruments, interest rate swaps, to
mitigate our interest rate risk and to effectively lock the interest rate on
a portion of our variable rate debt.

ITEM 8. FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA

<TABLE>
<CAPTION>
                            Cross Reference Sheet
-------------------------------------------------------------------------------
                Caption                                        Page
-------------------------------------------------------------------------------
<S>                                                         <C>
Independent Auditors' Report                                   II-1

Statements of Assets and Liabilities Arising
from Cash Transactions as of December 31, 2000
and December 31, 1999                                          II-2

Statements of Distributable Income Arising From Cash
Transactions for the year ended December 31, 2000
and the eleven-month period ended December 31, 1999            II-3

Notes to Financial Statements                                  II-4
</TABLE>


                                    Page 4
<PAGE>

INDEPENDENT AUDITORS' REPORT

To the World Financial Network Credit Card Master Trust

We have audited the accompanying statements of assets and liabilities arising
from cash transactions of the World Financial Network Credit Card Master
Trust (the "Trust") as of December 31, 2000 and 1999, and the related
statements of distributable income arising from cash transactions for the
years then ended. These financial statements are the responsibility of the
management of the Trust.  Our responsibility is to express an opinion on
these financial statements based on our audits.

We conducted our audits in accordance with auditing standards generally
accepted in the United States of America.  Those standards require that we
plan and perform the audit to obtain reasonable assurance about whether the
financial statements are free of material misstatement.  An audit includes
examining, on a test basis, evidence supporting the amounts and disclosures
in the financial statements.  An audit also includes assessing the accounting
principles used and significant estimates made by management, as well as
evaluating the overall financial statement presentation.  We believe that our
audits provide a reasonable basis for our opinion.

As described in Note 1 to the financial statements, these financial
statements were prepared on the basis of cash receipts and disbursements,
which is a comprehensive basis of accounting other than accounting principles
generally accepted in the United States of America.

In our opinion, such financial statements present fairly, in all material
respects, the assets and liabilities arising from cash transactions of the
Trust as of December 31, 2000 and 1999, and its distributable income arising
from cash transactions for the years then ended on the basis of accounting
described in Note 1.

By:
   -----------------------------------
   Deloitte & Touche LLP
   Columbus, Ohio
   February 2, 2001

                                    II-1
<PAGE>

             WORLD FINANCIAL NETWORK CREDIT CARD MASTER TRUST
------------------------------------------------------------------------------

STATEMENTS OF ASSETS AND LIABILITIES ARISING FROM CASH TRANSACTIONS
(in thousands of dollars)

<TABLE>
<CAPTION>
                                                Year Ended December 31,
                                             -----------------------------
        Assets                                  2000               1999
        ------                               ----------         ----------
<S>                                          <C>                <C>
   Cash Available for Distribution           $  310,660         $  292,386

   Credit Card Receivables                    2,202,444          2,116,933
                                              ---------          ---------
           TOTAL ASSETS                      $2,513,104         $2,409,319
                                              =========          =========

        Liabilities
       -------------

   Income to be Distributed                  $  310,660         $  292,386

   Asset-backed Certificates:
       Series 1996-A                            506,174            506,174
       Series 1996-B                            322,111            322,111
       Series 1996-VFC                          525,000            440,000
       Series 1999-A                            512,500            525,000
       Collateral Interest                      236,096            226,675
       Transferor's Interest                    100,563             96,973
                                              ---------          ---------
          TOTAL LIABILITIES                  $2,513,104         $2,409,319
                                              =========          =========
</TABLE>


See accompanying Notes to Financial Statements.

                               II-2
<PAGE>

              WORLD FINANCIAL NETWORK CREDIT CARD MASTER TRUST
------------------------------------------------------------------------------

STATEMENTS OF DISTRIBUTABLE INCOME ARISING FROM CASH TRANSACTIONS
(in thousands of dollars)

<TABLE>
<CAPTION>
                                               For The             For The
                                             Year Ended          Year Ended
                                          December 31, 2000   December 31, 1999
                                          ------------------  ------------------
<S>                                       <C>                 <C>
Distributable Income
---------------------
Allocable to Principal                         $3,622,309         $2,920,475
Allocable to Interest                             520,412            387,671
                                                ---------          ---------
   Total Distributable Income                  $4,142,721         $3,308,146
                                                =========          =========

Income Distributed
------------------
Distribution of Principal to
 Purchase New Receivables                      $3,351,788         $2,662,111
Interest Paid on Asset Backed Certificates        131,356             91,367
Servicing Fees                                     38,096             27,560
Distribution to Purchase New Receivables
 For Amounts Previously Written-Off               166,281            110,494
Distribution on Transferor's Interest             144,540            124,228
                                                ---------          ---------
Income Distributed                              3,832,061          3,015,760
                                                ---------          ---------
Excess of Distributable Income over Income
 Distributed (Distributed January 16, 2001
 and January 15, 2000 respectively)            $  310,660         $  292,386
                                                =========          =========
</TABLE>

See accompanying Notes to Financial Statements.

                                   II-3
<PAGE>

            WORLD FINANCIAL NETWORK CREDIT CARD MASTER TRUST

NOTES TO FINANCIAL STATEMENTS
-----------------------------

NOTE 1.         General Information and Accounting Policies

The World Financial Network Credit Card Master Trust (the "Trust") was formed
pursuant to a Pooling and Servicing Agreement, dated as of January 17,1996,
and amended and restated as of September 17, 1999, (the "Pooling Agreement")
between World Financial Network National Bank (the "Bank"), as transferor
(the "Transferor") and as servicer (the "Servicer") of receivables (the
"Receivables") arising in a portfolio of consumer open end credit card
accounts (the "Trust Portfolio") and The Bank of New York, as trustee (the
"Trustee").  The Trust Portfolio includes the private label credit card
programs of a number of national retail and catalogue entities.

The Bank services the receivables pursuant to the Pooling Agreement and is
compensated for acting as the Servicer.  In order to facilitate its servicing
functions and minimize administrative burdens and expenses, the Bank retains
physical possession of the documents relating to the receivables as custodian
for the Trustee.  The Trust has no employees.

The financial statements of the Trust are prepared on a cash basis of
accounting which differs from financial statements prepared in accordance
with accounting principles generally accepted in the United States of America
in that interest income and the related assets are recognized when received
rather than when earned and distributions to certificateholders are
recognized when paid rather than when the obligation is incurred.  The
statement of assets and liabilities arising from cash transactions as of
December 31, 2000 reflects the amounts to be distributed on January 16, 2001,
which represents the distribution of income received by the Trust for the
period December 1 through December 31, 2000.

NOTE 2. Sale of Certificates

The Trust may issue from time to time asset-backed certificates in one or
more Series, which will consist of one or more classes of certificates,
representing an undivided ownership interest in the Receivables.  As of
December 31, 2000 the Trust had issued the following certificates,
representing the indicated undivided interest in the Trust Portfolio:

<TABLE>
<CAPTION>
                                                          % of Trust
             Description                $ Issued           Porfolio
-------------------------------         ---------        -------------
<S>                                     <C>              <C>
Series 1996 A, Class A                   $445,500             20.2%
Series 1996 A, Class B                     46,750              2.1%
Series 1996 A, Class D                     13,924              0.6%
Series 1996 B, Class A                    283,500             12.9%
Series 1996 B, Class B                     29,750              1.4%
Series 1996 B, Class D                      8,861              0.4%
Series 1996-VFC                           512,500             23.3%
Series 1999 A, Class A                    473,400             21.5%
Series 1999 A, Class B                     51,600              2.3%
</TABLE>

                                      II-4
<PAGE>

The Series 1996-A, Class A and Class B and Series 1996-B Class A and Class B
certificates were distributed to the public pursuant to a Prospectus dated
April 9, 1996 and the Series 1999-A, Class A certificates were distributed to
the public pursuant to a Prospectus dated September 3, 1999.  The Series
1996-A, Class D and Series 1996-B, Class D certificates are held by the
Transferor and Servicer, World Financial Network National Bank.  The Series
1999-A, Class B certificates were privately placed and the Series 1996-VFC
class of certificates has been retained by three conduit banks.
Collectively, holders of all Series are referred to as "Certificateholders."

In addition, certain Collateral Interests were issued by the Trust,
representing a 10.7% interest in the Trust Portfolio.  Such Collateral
Interests are held by four banks at December 31, 2000 (the "Collateral
Interestholders").  The Transferor is required to maintain a minimum 4% (6%
November through January) interest in the Trust Portfolio (the "Transferor's
Interest").  The rights of the Collateral Interestholders to receive
distributions are subordinate to the rights of the Class A and Class B
Certificateholders and the Transferor's Interest.

NOTE 3. Principal and Interest Payment

Collections of principal are used by the Trust to purchase new charge card
receivables on a daily basis.

Collections of finance charges, which includes late fees, non-sufficient
funds check fees and recoveries of amounts previously written-off, are used
to pay interest to the Certificateholders, pay servicing fees and to purchase
new charge card receivables equal to amounts written-off during the month.
Excess finance charge collections, if any, are distributed to the Servicer.

The distribution date is the 15th day of each month (or, if such day is not a
business day, the next following business day).

NOTE 4. Federal Income Taxes

The Trust is not taxable as a corporation for Federal income tax purposes.
Accordingly, no provision for income taxes is reflected in the accompanying
financial statements.

NOTE 5. Supplementary Financial Data (unaudited)

The following is a summary of distributable income for 2000 and 1999 arising
from cash transactions (in thousands of dollars):

<TABLE>
<CAPTION>
                                        Servicing   Defaulted  Transferor's
      2000           Principal Interest    Fees    Receivables  Interest      Total
-----------------    --------- -------- ---------  ----------- -----------   -------
<S>                  <C>       <C>      <C>        <C>         <C>         <C>
Undistributed at
December 31, 1999     $258,364   $12,045    $3,250    $13,723    $5,004      $292,386

Quarter Ended:
 March 31, 2000        902,181    31,749     9,576     42,110    42,874     1,028,490
 June 30, 2000         833,561    32,706     9,460     40,649    34,929       951,305
 September 30, 2000    809,598    32,711     9,437     39,934    37,801       929,481
 December 31, 2000     818,605    34,496     9,771     45,229    32,958       941,059
                     ---------   -------    ------    -------   -------     ---------
                    $3,622,309  $143,707   $41,494   $181,645  $153,566    $4,142,721
</TABLE>

<TABLE>
<CAPTION>
                                        Servicing   Defaulted  Transferor's
      1999           Principal Interest    Fees    Receivables  Interest       Total
-----------------    --------- -------- ---------- ----------- -----------    -------
<S>                  <C>       <C>      <C>        <C>         <C>
Undistributed at
December 31, 1998    $186,528    $7,100    $2,077     $9,436    $4,169       $209,310

Quarter Ended:
 March 31, 1999       667,642    19,902     6,286     26,854     34,681       755,365
 June 30, 1999        616,033    20,410     6,374     24,134     29,107       696,058
 September 30, 1999   664,356    23,691     6,865     24,833     35,282       755,027
 December 31, 1999    785,916    32,309     9,207     38,960     25,994       892,386
                    ---------   -------    ------    -------    -------     ---------
                   $2,920,475  $103,412   $30,809   $124,217   $129,233    $3,308,146
                    =========   =======    ======    =======    =======     =========
</TABLE>

                                      II-5

<PAGE>

NOTE 6: Fair Value of Financial Instruments

The fair value of the Trust's credit card receivables approximate their
carrying value due to the short maturity and average interest rates that
approximate current market rates.

The fair value of the asset-backed certificates is estimated to be
$2,211,026,987 (carrying value of $2,202,444,268) as of December 31, 2000 and
$2,144,464,035 (carrying value of $2,116,932,959) as of December 31, 1999,
based on quoted market prices or current market rates for similar securities
with similar remaining maturities and interest rates.  (See also Note 7)

NOTE 7: INTEREST SWAPS

In September 1999, the Trust entered into two interest rate swap agreements
with JP Morgan Company ("Morgan") with a notional amount of $525 million.
The interest rate swaps effectively change the Trust's interest rate exposure
on $473.4 million and $51.6 million of securitized acounts receivable to a
fixed rate of approximately 6.40% and 6.41% respectively.  The notional
amount of swaps, $525 million as of December 31, 2000 will decrease with a
corresponding decrease of the related securitized receivables.  The fair
value of the interest rate swaps was estimated based on the monies the Trust
would receive if they terminated the agreements.

<TABLE>
<CAPTION>
  Notional                                                            Fair
   Amount                                Variable Rate  Fixed Rate    Value
 (Millions)          Swap Period           Received        Paid     (Millions)
 ----------  --------------------------  -------------  ----------  ----------
<S>          <C>                         <C>            <C>         <C>
   $473.4    September 17, 1999 through  USD-LIBOR-BBA    6.410%       $(5.5)
             July 17, 2006
   $ 51.6    September 17, 1999 through  USD-LIBOR-BBA    6.395%       $(0.6)
             July 17, 2006
</TABLE>


                                      II-6
<PAGE>

ITEM 9. CHANGES AND DISAGREEMENTS WITH ACCOUNTANTS ON
        ACCOUNTING AND FINANCIAL DISCLOSURE

There is nothing to report with regard to this item.


PART III

ITEM 10.        DIRECTORS AND EXECUTIVE OFFICERS OF THE REGISTRANT

There is nothing to report with regard to this item.


ITEM 11.        EXECUTIVE COMPENSATION

There is nothing to report with regard to this item.


ITEM 12.        SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND
                MANAGEMENT

There is nothing to report with regard to this item.


ITEM 13.        CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

There is nothing to report with regard to this item.



                                      II-7
<PAGE>

PART IV

ITEM 14.        EXHIBITS, FINANCIAL STATEMENT SCHEDULES AND REPORTS ON
                FORM 8-K

a)       Listed below are the documents filed as part of this report:

         Ommitted

b)       Reports on Form 8-K:

         The following current reports on Form 8-K were filed for the fourth
         quarter of 2000:

<TABLE>
<CAPTION>
         Monthly Report                   Date of Report
         --------------                   --------------
<S>                                       <C>
         October 2000                     November 15, 2000
         November 2000                    December 15, 2000
         December 2000                    January 16, 2000
</TABLE>

c)       Omitted

d)       Omitted



                                      II-8
<PAGE>

                                   SIGNATURES


Pursuant to the requirements of Section 13 or 15(d) of the Securities
Exchange Act of 1934, the Bank, on behalf of the Trust, has duly caused this
report to be signed on its behalf by the undersigned, thereunto duly
authorized.

                                    By: World Financial Network Credit Card
                                        Master Trust
                                        World Financial Network National Bank,
                                        as Servicer


Date: February 2, 2001              By: /s/ Daniel T. Groomes
      ----------------                  --------------------------
                                        Daniel T. Groomes
                                        President








                                      II-9