Exhibit 10.1

    

    

    

    

    

    

    SEPARATION AGREEMENT

    

    

    BETWEEN:

    

    

    

    

    

    

    LOYALTYONE, CO., and ALLIANCE DATA SYSTEMS CORPORATION

    

    

     (collectively, the “Company”)

    

    

    - and –

    

    

    

    

    

    

    BRYAN A. PEARSON

    

    

    (the “Employee”)

    

    

    

    

    

    

    WHEREAS the Employee has been
      employed by LoyaltyOne, Co. (“L1”) since July 17, 1995 in various capacities and under various corporate name and entities;

    

    

    AND WHEREAS as of the Termination
      Date (as defined below) the Employee was employed as an Executive Vice President of Alliance Data Systems Corporation (“Alliance Data”) and the President of L1;

    

    

    AND WHEREAS the Employee entered
      into a Commuter Agreement dated April 3, 2017 (the “Commuter Agreement”) which provided that effective May 1, 2017, the Employee would be assigned
      to the Netherlands;

    

    

    AND WHEREAS the Employee and the
      Company wish to conclude their relationship in an orderly fashion and are both desirous of resolving all claims, demands, liabilities and issues arising out of the Employee’s employment and termination of such employment;

    

    

    NOW THEREFORE in consideration of
      the foregoing and the mutual agreements contained herein (the receipt and adequacy of which are acknowledged), the Employee and the Company agree as follows:

    

    

    	1.	
            The Employee’s employment was terminated effective August 9, 2019 (the “Termination Date”).

          


    

    

    
      
        	 


        

        

      

      
        


      
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    	2.	
            Following the Termination Date, the Company will provide the Employee with the following:

          


    

    

    	

          	(a)	
            an amount equal to $1,978,844.16 to be paid in equal installments over a period of twenty four months (the “Severance Period”) in the form of salary of continuation in accordance with L1’s regular payroll practices.  In the event that the Employee commences comparable alternate employment during
              the Severance Period, the salary continuation payments shall cease.  The Employee will be entitled to the difference between (A) the amount he would have received from the Company for the remainder of the Severance Period and (B) the amount
              he receives from his new employer for the length of the remainder of the Severance Period.  On the next payroll following the execution of this Separation Agreement, the Company will pay any top up amounts owing since the Termination Date in
              a lump sum, and characterize such lump sum as a retiring allowance and taxed at a rate of 30% in accordance with the Income Tax Act.  The
              Employee acknowledges and agrees that any top up amount shall be less the amounts already paid to the Employee since the Termination Date;

          


    

    

    	

          	(b)	
            continued participation in L1’s group insurance medical and dental benefits, to the extent permitted by Sunlife insurer and in accordance with the terms and conditions
              of such policies, until the earlier of (i) the completion of Severance Period; and (ii) the date the Employee commences comparable alternate employment (the “Salary Continuation Period”) with the exception of AD&D, long term and short term disability benefits and extended life insurance, all provided by SunLife which ceased on March 24, 2020.  The Employee’s
              participation in the Company’s Executive Plan shall continue for the length of the Salary Continuation Period.  The Company and the Employee shall pay their respective share of any applicable premiums in accordance with past practice.  The
              Employee may convert his life insurance coverage to an individual policy by contacting the relevant insurer immediately;

          


    

    

    	

          	(c)	
            a lump sum payment of $204,960.93 which represents the Employee’s pro-rated cash bonus for 2019 which is based on the average of the last three years of cash bonus. 
              The payment of this amount will be withheld by the Company as per paragraph 5 of this Agreement; and,

          


    

    

    	

          	(d)	
            continued participation in L1’s group registered retirement savings plan, deferred profit sharing plan and supplemental executive retirement plan for the length of the
              Salary Continuation Period in accordance with terms and conditions of the relevant plans and policies.

          


    
      
        	 


        

        

      

      
        


      
        3

        

        

      

    

    

    

    	3.	
            Employee shall be eligible to participate in outplacement services provided by Feldman Daxon.  Details of this benefit were provided to the Employee under separate
              cover.

          


    

    

    	4.	
            Employee acknowledges and agrees that any restricted stock units granted pursuant to the 2015 Omnibus Incentive Plan that are unvested as of the Termination Date shall
              be forfeited and no further vesting shall occur beyond the Termination Date.

          


    

    

    	5.	
            In accordance with the terms of the Commuter Agreement, for the tax years up to and including, if applicable, 2020, the Company agrees to continue providing tax
              equalization services to the Employee.  Such services include providing tax preparation services with an accounting firm of the Company’s choice for the purpose of equalizing the Employee’s tax responsibility between the Netherlands and
              Canada. Employee agrees to continue to abide by the tax equalization policy and procedure previously provided to him pursuant to the Commuter Assignment.  The Employee agrees that the following amounts shall be deducted from the payment
              provided for in Section 2(c) above:  $91,287.52 in respect of taxes owing for 2017 and any further amounts owing for 2018, 2019 and 2020.  Employee acknowledges and agrees that any amounts owing in respect of these taxes that are not
              satisfied by the amounts in Section 2(c) shall be deducted from the amounts provided in Section 2(a) above.  Additionally, Employees agrees that all foreign tax credits that arise as a result of the tax equalization exercise will belong to
              the Company for its use in addressing the Netherlands portion of the tax requirement.  Within 30 days of payment of the taxes owing, any portion of the lump sum payment set out in paragraph 2(c) that remains shall be paid to the Employee.

          


    

    

    	6.	
            The Company shall reimburse the Employee up to $5,000 (plus HST) for any amounts paid to his accountant in respect of assessing the Employee’s tax responsibility
              between the Netherlands and Canada.

          


    

    

    	7.	
            The Employee agrees that his eligibility for all other perquisites and/or benefits ceased as of the Termination Date. Any claims the Employee may have in respect of any
              other perquisites and benefits are deemed to be satisfied by the consideration set out in the Separation Agreement.

          


    

    

    	8.	
            The amounts provided in this Separation Agreement are in Canadian dollars and are inclusive of any and in full satisfaction of amounts owing pursuant to the ESA or any
              other contract or agreement between the parties.   Employee acknowledges that he has received all amounts owing to him in respect of outstanding expenses and vacation pay.

          


    

    

    	9.	
            The Employee further agrees to return to the Company on or before the Termination Date all equipment, electronics, correspondence, documents, software and other
              property belonging to the Company, and agrees to delete copies of all confidential information of the Company stored electronically on his computer or

          


    
      
        	 


        

        

      

      
        


      
        4

        

        

      

    

    other device owned or controlled by the Employee.  The Employee further agrees that he will not reproduce any such property.  
      Notwithstanding the above, the Employee may retain the Company phone and laptop in his possession.

    

    

    	10.	
            The Company will provide the Employee with a confirmation of employment letter which will set out his years of service and last position with the Company.

          


    

    

    	11.	
            The Employee acknowledges that he remains bound by the terms and conditions as contained in the Employee Confidentiality & Non-Solicitation Agreement dated March
              21, 2011 (the “Agreement”).

          


    

    

    	12.	
            The Employee agrees that he will not make, disseminate or publish in any form directly or indirectly any statement critical of the Company or their respective parent or
              affiliated companies, directors, shareholders, officers or employees, or otherwise defame, disparage, or in any way criticize the reputation or conduct of the Company or any such persons other than truthful communications directly required by
              applicable laws or judicial or administrative process.  The Company will advise Joseph Motes, Charles Horn and Mitchell Merowtiz not to make, disseminate or publish in any form directly or indirectly any statement critical of the Employee, or
              otherwise defame, disparage, or in any way criticize the reputation or conduct of the Employee other than truthful communications directly required by applicable laws or judicial or administrative process.

          


    

    

    	13.	
            The Employee agrees that he will make himself available to assist the Company as reasonably requested, taking into account the Employee’s other professional
              obligations, regarding prior business arrangements or pending litigation or litigation which may arise in the future concerning matters about which he has or had personal knowledge or which were within the purview of his responsibilities. 
              Employee agrees to reasonably assist in the prosecution or defense of such claims involving the Company or any of its and their respective officers, directors, employees or agents, whether or not such claims involve litigation.  This
              assistance may include but is not limited to participation in interviews, development of factual matters and the giving of documentation and/or testimony, whether by oral testimony, affidavit, at trial or otherwise.  The Employee shall be
              compensated on a reasonable basis for the time that he spends providing assistance.

          


    

    

    	14.	
            The offer as set out above is conditional upon the Employee:

          


    

    

    	

          	(a)	
            executing the Final Release attached hereto as Schedule “A”;

          


    

    

    	

          	(b)	
            not disclosing the terms of this Separation Agreement to anyone except her spouse, legal and/or financial advisors (only in strictest confidence in their professional
              capacity) and/or as may be required by law; and,

          


    
      
        	 


        

        

      

      
        


      
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          	(c)	
            abiding by the terms in this Separation Agreement including the restrictive covenants contained in the Agreement.

          


    

    

    	15.	
            This Separation Agreement shall be governed and construed in accordance with the laws of the Province of Ontario and the laws of Canada applicable therein.

          


    

    

    	16.	
            The Employee acknowledges that he has received independent legal advice with respect to the matters addressed in this Separation Agreement and the attached Final
              Release.  The Company shall contribute an amount of up to $15,000 (inclusive of HST) to the Employee’s legal fees subject to an invoice from counsel.

          


    

    

    	17.	
            The wording in this Separation Agreement was reviewed and accepted by the parties after reasonable time to review with legal counsel and no party shall be entitled to
              have any of this Separation Agreement construed against any other party as the drafter of the Separation Agreement in the event of any dispute in connection with this Separation Agreement.

          


    

    

    	18.	
            This Separation Agreement shall be binding upon and the benefits shall inure to the Employee and the Employee’s heirs and to the Company and their respective successors
              and assigns.

          


    

    

    	19.	
            This Separation Agreement contains the entire agreement of the parties with respect to the subject matter hereof and may be amended or superseded only by an agreement
              in writing signed by the Employee and the Company.  For clarity, the provisions of the Agreement shall remain in full force and affect.

          


    

    

    	20.	
            This Separation Agreement may be executed in one or more counterparts (by facsimile or electronic transmission), each of which shall be deemed an original, but all of
              which together shall constitute one and the same agreement.

          


    

    

    IN WITNESS WHEREOF the Separation Agreement has been
      executed by the parties hereto.

    

    

    DATED this 22nd day of June, 2020.

    

    

    

    

    

    

    LOYALTYONE, CO.

    

    

      /s/ Mitchell Merowitz 

    Mitchell Merowitz

      

    SVP, Corporate and Legal Affairs and 

    Secretary

    
      
        	 


        

        

      

      
        


      
        6

        

        

      

    

    ALLIANCE DATA SYSTEMS CORPORATION

    

    

      /s/ Joseph Motes

      Joseph Motes

      

    EVP, Chief Administrative Officer,

    General Counsel and Secretary            

    

    

    

    

    

    

    

    

    

    

    

    

    

    

    

    

    

    

    	
            SIGNED, SEALED AND DELIVERED

          	 	
            )

          	 	 
	
            IN THE PRESENCE OF:

          	 	
            )

          	 	 
	 	 	
            )

          	 	 
	
              /s/ Sally Peterson

          	 	
            )

          	 	
               /s/ Bryan A. Pearson

          
	
            Signature of Witness

          	 	
            )

          	 	
             BRYAN A. PEARSON

          
	 	 	
            )

          	 	 
	
              Sally Peterson

          	 	
            )

          	 	 
	
            Name of Witness

          	 	
            )

          	 	 
	 	 	
            )

          	 	 
	
              Withheld

          	 	
            )

          	 	 
	
            Address

          	 	
            )

          	 	 


    
      
        	 


        

        

      

      
        


      
        7

        

        

      

    

    

    

    FINAL RELEASE

    

    

    In consideration of the terms set out in the
      attached Separation Agreement, dated June 22, 2020 (the “Separation Agreement”), I, BRYAN A. PEARSON, on behalf of my heirs, administrators and assigns, hereby release and forever discharge LOYALTYONE, CO. and ALLIANCE DATA SYSTEMS CORPORATION, their parents, subsidiaries and affiliates and each of its
      respective officers, directors, employees, servants and agents, and its successors and assigns (hereinafter collectively referred to as the “Releasee”)
      jointly and severally from any and all actions, causes of action, complaints, contracts and covenants, whether express or implied, claims and demands for damages, indemnity, costs, interest, loss or injury of every nature and kind whatsoever arising,
      which I may heretofore have had, may now have or may hereinafter have in any way relating to my hiring by, my employment with or the termination of my employment by Releasee, which specifically includes but is not limited to any claims for salary,
      wages, commission, notice, pay in lieu of notice, termination pay, severance pay, wrongful dismissal, bonus, overtime pay, equity, incentive compensation, interest, vacation pay, holiday pay, or benefits, or any other claims at common law, in equity,
      contractually or pursuant to the 2015 Omnibus Incentive Plan, statute, including applicable employment standards or human rights legislation.

    

    

    

    

    I hereby declare that I am aware of my rights under
      the Human Rights Code that I have discussed or otherwise canvassed any and all human rights complaints, concerns or issues arising out of or with
      respect to my employment with Releasee, and that I am not asserting such rights or advancing any human rights claim or compliant.

    

    

    For the said consideration, I further agree not to
      make any claim, initiate or continue any proceeding against any other individual, partnership, association, trust, unincorporated organization or corporation with respect to the matters dealt with by this Final Release who may claim contribution or
      indemnity or any other relief from Releasee, or any one of them, by virtue of said claim or proceeding.

    

    

    And for the said consideration I further covenant
      and agree to save harmless and indemnify Releasee from and against all claims, charges, taxes or penalties and demands which may be made by the appropriate taxing authorities in Canada and Ontario requiring Releasee, or any one of them, to pay income
      tax, charges or penalties under applicable statutes and regulations in respect of income tax payable by me for services I rendered to Releasee; and in respect of any and all claims, charges, taxes, or penalties and demands which may be found payable
      by Releasee in respect of myself relating to governmentally regulated or other employment insurance or pension plan programs.

    

    

    I expressly declare, except as set out in the
      Separation Agreement, that I have no claim of any nature or kind to any entitlement whatsoever arising under or from any group health or welfare insurance policy maintained by Releasee for the benefit of its employees including disability or life
      insurance plans.

    
      
        	 


        

        

      

      
        


      
        8

        

        

      

    

    

    

    And for the consideration, I further agree not to
      discuss or disclose the terms of the Separation Agreement and this Final Release except to my counsel, immediate family, financial advisor, or as required by law.

    

    

    I hereby declare and agree that if I make any claim,
      demand or complaint or take any action or proceeding against Releasee, or any one of them, arising out of the matters described in this Final Release, that this Final Release shall be deemed to be a complete defense and bar to any such claim, demand,
      complaint, action or proceeding. Provided, however, that nothing in this Release affects or prevents me from bringing a claim or proceeding against the Releasee in the event of the breach of any term or condition of the Separation Agreement.

    

    

    It is understood and agreed that the giving of the
      aforementioned consideration is deemed to be no admission of liability on the part of Releasee, said liability in fact being denied.

    

    

    I hereby declare and agree that I have had the
      opportunity to seek independent legal advice with respect to the execution of this Final Release. I further confirm that I have read and understood this Final Release and that I am executing this Final Release in a free and voluntary manner and that
      I am under no duress or undue influence in so doing. I hereby voluntarily accept the terms of this Final Release for the purpose of making full and final compromise, adjustment and settlement of all claims as aforesaid.

    

    

    This release will be deemed to have been made in and
      shall be construed in accordance with the laws of the province of Ontario.

    

    

    IN WITNESS WHEREOF I have executed this Final Release on the 22nd day of June, 2020.

    

    

    

    

    	
            SIGNED, SEALED AND DELIVERED

          	 	
            )

          	 	 
	
            IN THE PRESENCE OF:

          	 	
            )

          	 	 
	 	 	
            )

          	 	 
	
              /s/ Sally Peterson

          	 	
            )

          	 	
               /s/ Bryan A. Pearson

          
	
            Signature of Witness

          	 	
            )

          	 	
             BRYAN A. PEARSON

          
	 	 	
            )

          	 	 
	
              Sally Peterson

          	 	
            )

          	 	 
	
            Name of Witness

          	 	
            )

          	 	 
	 	 	
            )

          	 	 
	
              Withheld

          	 	
            )

          	 	 
	
            Address

          	 	
            )