Exhibit 31.1

                                 CERTIFICATIONS

         I, Andrew Gordon, certify that:

      1.    I have reviewed this annual report on Form 10-KSB of Coffee Holding
            Co., Inc.;

      2.    Based on my knowledge, this report does not contain any untrue
            statement of a material fact or omit to state a material fact
            necessary to make the statements made, in light of the circumstances
            under which such statements were made, not misleading with respect
            to the period covered by this annual report;

      3.    Based on my knowledge, the financial statements, and other financial
            information included in this annual report, fairly present in all
            material respects the financial condition, results of operations and
            cash flows of the registrant as of, and for, the periods presented
            in this report.

      4.    I am responsible for establishing and maintaining disclosure
            controls and procedures (as defined in Exchange Act Rules 13a-15(e)
            and 15d-15(e)) for the registrant and I have:

            (a) Designed such disclosure controls and procedures, or caused such
            disclosure controls and procedures to be designed under my
            supervision, to ensure that material information relating to the
            registrant, including its consolidated subsidiaries, is made known
            to us by others within those entities, particularly during the
            period in which this annual report is being prepared;

            (b) Evaluated the effectiveness of the registrant's disclosure
            controls and procedures and presented in this report my conclusions
            about the effectiveness of the disclosure controls and procedures,
            as of the end of the period covered by this report based on such
            evaluation; and

            (c) Disclosed in this report any change in the registrant's internal
            controls over financial reporting that occurred during the
            registrant's most recent fiscal quarter (the registrant's fourth
            quarter in the case of an annual report) that has materially
            affected, or is reasonably likely to materially affect, the
            registrant's internal control over financial reporting; and

      5.    I have disclosed, based on my most recent evaluation of internal
            control over financial reporting, to the registrant's auditors and
            the audit committee of the registrant's board of directors (or
            persons performing the equivalent function):

            (a) All significant deficiencies and material weaknesses in the
            design or operation of internal control which are reasonably likely
            to adversely affect the registrant's ability to record, process,
            summarize and report financial information; and

            (b) Any fraud, whether or not material, that involves management or
            other employees who have a significant role in the registrant's
            internal controls.

Date: January 25, 2004       /s/ Andrew Gordon
                             ---------------------------------------------------
                             Andrew Gordon
                             President and Chief Executive Officer (Principal
                             Executive Officer and Principal Accounting Officer)