**Exhibit      31.1**

**CERTIFICATION      **

|   | 1. | I                have reviewed this annual report on Form 10-K of Coffee Holding Co.,                Inc.; |
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|   | 2. | Based                on my knowledge, this report does not contain any untrue statement                of a                material fact or omit to state a material fact necessary to make                the                statements made, in light of the circumstances under which such statements                were made, not misleading with respect to the period covered by this                annual report; |
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|   | 3. | Based                on my knowledge, the financial statements, and other financial information                included in this annual report, fairly present in all material respects                the financial condition, results of operations and cash flows of                the                registrant as of, and for, the periods presented in this report. |
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|   | 4. | I                am responsible for establishing and maintaining disclosure controls                and                procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e))                for                the registrant and I have: |
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|  | 5. | I                have disclosed, based on my most recent evaluation of internal control                over financial reporting, to the registrant’s auditors and the audit                committee of the registrant’s board of directors (or persons performing                the equivalent function): |
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| Date:              January 26, 2007 |                                                                                                                                                                                                   | /s/              Andrew Gordon |
|                                | Andrew                GordonPresident,                Chief Executive Officer and Chief Financial Officer                (Principal Executive Officer and Principal Accounting                Officer) |

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