EX-4.2





 Exhibit 4.2 
  

LIVERAMP HOLDINGS, INC. 

REGISTRATION RIGHTS AGREEMENT 

July 2, 2019 












 Table of Contents 
  

							
	 	 	 	  	Page	 
			
	 SECTION 1
	 	 DEFINITIONS
	  	 	1	 
			
	
              1.1
	 	 Certain Definitions
	  	 	1	 
			
	 SECTION 2
	 	 REGISTRATION RIGHTS
	  	 	3	 
			
	
              2.1
	 	 Registration on Form S-3
	  	 	3	 
	
              2.2
	 	 Expenses of Registration
	  	 	4	 
	
              2.3
	 	 Registration Procedures
	  	 	5	 
	
              2.4
	 	 Indemnification
	  	 	6	 
	
              2.5
	 	 Information by Holder
	  	 	8	 
	
              2.6
	 	 Rule 144 Reporting
	  	 	8	 
	
              2.7
	 	 Delay of Registration
	  	 	8	 
	
              2.8
	 	 Termination of Registration Rights
	  	 	8	 
			
	 SECTION 3
	 	 MISCELLANEOUS
	  	 	8	 
			
	
              3.1
	 	 Amendment
	  	 	8	 
	
              3.2
	 	 Notices
	  	 	9	 
	
              3.3
	 	 Governing Law
	  	 	10	 
	
              3.4
	 	 Successors and Assigns
	  	 	10	 
	
              3.5
	 	 Entire Agreement
	  	 	10	 
	
              3.6
	 	 Delays or Omissions
	  	 	10	 
	
              3.7
	 	 Severability
	  	 	10	 
	
              3.8
	 	 Titles and Subtitles
	  	 	10	 
	
              3.9
	 	 Counterparts
	  	 	10	 
	
              3.10
	 	 Telecopy Execution and Delivery
	  	 	10	 
	
              3.11
	 	 Jurisdiction; Venue
	  	 	11	 
	
              3.12
	 	 Further Assurances
	  	 	11	 
	
              3.13
	 	 Termination Upon Change of Control
	  	 	11	 
	
              3.14
	 	 Conflict
	  	 	11	 
	
              3.15
	 	 Termination
	  	 	11	 

  

  
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 LIVERAMP HOLDINGS, INC. 

REGISTRATION RIGHTS AGREEMENT 

This Registration Rights Agreement (this “Agreement”) is dated as of July 2, 2019, and is between LiveRamp
Holdings, Inc., a Delaware corporation (the “Company”), LiveRamp, Inc. (“Acquiror”) and the persons listed on Exhibit A (each, a “Holder” and collectively, the
“Holders”). 
 RECITALS 

A.    On June 19, 2019, Acquiror, Addition Merger Sub, Inc., a Delaware corporation and wholly owned subsidiary of
Acquiror, and Data Plus Math Corporation, a Delaware corporation (“Addition”) entered into a Merger Agreement (the “Merger Agreement”) which sets forth the terms and conditions by which Acquiror will
acquire Addition (the “Merger”). 
 B.    Substantially contemporaneously with the execution of
the Merger Agreement, Acquiror and each Holder entered into a Founder Consideration Holdback Agreement (each, a “Founder Consideration Holdback Agreement,” and collectively, the “Founder Consideration Holdback
Agreements”). 
 C.    Pursuant to the Founder Consideration Holdback Agreements and the Merger Agreement,
the merger consideration payable with respect to thirty-five percent (35%) of the capital stock of Addition owned by the Holders (the “Holdback Amount”) prior to the effective time of the Merger (the “Effective
Time”) will be withheld by Acquiror and converted into the right to receive a fixed amount equal in value to the Holdback Amount, which fixed amount of value will subsequently settled in shares of the Company’s common stock (the
“Company Holdback Shares”) pursuant to the terms and conditions, including the settlement formula and vesting schedule, set forth in the Founder Consideration Holdback Agreements. 

E.    The Company, Acquiror and each Holder wish to agree upon the terms and conditions upon which the Company shall
effect the registration of the Company Holdback Shares. 
 The parties therefore agree as follows: 

SECTION 1 
 DEFINITIONS

 1.1    Certain Definitions. Capitalized terms not otherwise defined herein shall have the
respective meanings set forth in the Founder Consideration Holdback Agreements. As used in this Agreement, the following terms shall have the meanings set forth below: 

(a)    “Agreement” shall have the meaning set forth in the Recitals. 

(b)    “Addition” shall have the meaning set forth in the Recitals. 

(c)    “Commission” shall mean the Securities and Exchange Commission or any other federal agency
at the time administering the Securities Act. 
 (d)    “Company Holdback Shares” shall have the
meaning set forth in the Recitals. 
 (e)    “Common Stock” means the common stock of the
Company. 












 (f)    “Founder Consideration Holdback
Agreements” shall have the meaning set forth in the Recitals. 
 (g)    “Exchange
Act” shall mean the Securities Exchange Act of 1934, as amended, or any similar successor federal statute and the rules and regulations thereunder, all as the same shall be in effect from time to time. 

(h)    “Holder” shall have the meaning set forth in the Recitals. 

(i)    “Indemnified Party” shall have the meaning set forth in Section 2.4(c). 

(j)    “Indemnifying Party” shall have the meaning set forth in Section 2.4(c). 

(k)    “Merger” shall have the meaning set forth in the Recitals. 

(l)    “Merger Agreement” shall have the meaning set forth in the Recitals. 

(m)    “Registrable Securities” shall mean (i) all Company Holdback Shares issued or issuable
to the Holders pursuant to the Merger Agreement and the Founder Consideration Holdback Agreements, and (ii) any shares of Common Stock issued as a dividend or other distribution with respect to or in exchange for or in replacement of the shares
referenced in (i) above; provided, however, that Registrable Securities shall not include any shares of Common Stock described in clause (i) or (ii) above which have previously been registered or which have been sold either
pursuant to a registration statement or Rule 144. 
 (n)    The terms “register,”
“registered” and “registration” shall refer to a registration effected by preparing and filing a registration statement in compliance with the Securities Act and applicable rules and regulations
thereunder, and the declaration or ordering of the effectiveness of such registration statement. 

(o)    “Registration Expenses” shall mean all expenses incurred in effecting any registration
pursuant to this Agreement, including, without limitation, all registration, qualification, and filing fees, printing expenses, escrow fees, fees and disbursements of counsel for the Company and one special counsel for the Holders, blue sky fees and
expenses, and expenses of any regular or special audits incident to or required by any such registration, but shall not include Selling Expenses, fees and disbursements of other counsel for the Holders and the compensation of regular employees of
the Company, which shall be paid in any event by the Company. 
 (p)    “Rule 144” shall mean
Rule 144 as promulgated by the Commission under the Securities Act, as such Rule may be amended from time to time, or any similar successor rule that may be promulgated by the Commission. 

(q)    “Securities Act” shall mean the Securities Act of 1933, as amended, or any similar
successor federal statute and the rules and regulations thereunder, all as the same shall be in effect from time to time. 

(r)    “Selling Expenses” shall mean all underwriting discounts, selling commissions and stock
transfer taxes applicable to the sale of Registrable Securities and fees and disbursements of counsel for any Holder (other than the fees and disbursements of one special counsel to the Holders included in Registration Expenses). 

  
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 SECTION 2 

REGISTRATION RIGHTS 

2.1    Registration on Form S-3. 

(a)    Initial Request for S-3 Registration. The Company shall use
its commercially reasonable efforts to (i) qualify for registration on Form S-3 or any comparable or successor form or forms, avoid ceasing to be a “well-known seasoned issuer” (as defined in
Rule 405 under the Securities Act) and avoid being an “ineligible issuer” (as defined in Rule 405 under the Securities Act). Provided that the Company is qualified for the use of Form S-3 and is a
well-known seasoned issuer, subject to the conditions set forth in this Section 2.1, as soon as practicable after the Company first issues Company Holdback Shares pursuant to the Founder Employee Consideration Holdback Agreements (the
“First Holdback Closing”), the Company shall use commercially reasonable efforts to register for resale, pursuant to an automatic shelf registration statement (as defined in Rule 405 under the Securities Act) (an
“automatic shelf registration statement”), all such Company Holdback Shares so issued at the First Holdback Closing. Such registration statement shall state that such shares shall be sold by the Holders on the NYSE or any
other stock exchange, market or trading facility on which shares of the Company’s Common Stock are traded or in private transactions or by such other means as shall be requested in writing by the Holders, provided that such shares shall not be
sold pursuant to an underwriting unless Holders owning at least 25% of Company Holdback Shares request in writing that such shares be sold pursuant to an underwriting. In connection with such registration, the Company will: 

(i)    promptly give written notice to all Holders when such registration statement is filed with the Commission and when
it is declared effective if it is not effective automatically upon filing; and 
 (ii)    use its commercially
reasonable efforts to effect such registration (including, without limitation, filing post-effective amendments, appropriate qualifications under applicable blue sky or other state securities laws, and appropriate compliance with the Securities Act)
and to permit or facilitate the sale and distribution of all such Company Holdback Shares. 
 (b)    Subsequent
Requests for S-3 Registration. During such time as the Company has qualified for the use of Form S-3, subject to the conditions set forth in this
Section 2.1, if the Company shall receive from a Holder or Holders of Registrable Securities a written request that the Company effect any registration on Form S-3 or any similar short form registration
statement with respect to all or part of the Registrable Securities (such request shall state the number of shares of Registrable Securities to be disposed of and the intended methods of disposition of such shares by such Holder or Holders), the
Company will: 
 (i)    promptly give written notice of the proposed registration to all other Holders; and 

(ii)    as soon as practicable, file and use its commercially reasonable efforts to effect such registration (including,
without limitation, filing post-effective amendments, appropriate qualifications under applicable blue sky or other state securities laws, and appropriate compliance with the Securities Act) and to permit or facilitate the sale and distribution of
all or such portion of such Registrable Securities as are specified in such request, together with all or such portion of the Registrable Securities of any Holder or Holders joining in such request as are specified in a written request received by
the Company within 15 days after such written notice from the Company is mailed or delivered. 

  
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 (c)    Limitations on Form
S-3 Registration. The Company shall not be obligated to effect, or take any action to effect, any such registration pursuant to this Section 2.1: 

(i)    In any particular jurisdiction in which the Company would be required to execute a general consent to service of
process in effecting such registration, qualification, or compliance, unless the Company is already subject to service in such jurisdiction and except as may be required by the Securities Act; 

(ii)    During the period starting with the date sixty (60) days prior to the Company’s good faith estimate of
the date of filing of, and ending on a date one hundred eighty (180) days after the effective date of, a Company-initiated registration; provided that the Company is actively employing in good faith commercially reasonable efforts to
cause such registration statement to become effective, and provided further, that this limitation shall not apply for a period of two months following the date hereof; or 

(iii)    If, in a given twelve-month period, the Company has effected four (4) such registrations in such period.

 For the avoidance of doubt, the Company acknowledges that the limitations set forth in this Section 2.1(c) do not affect in any respect the
Company’s obligations under Section 2.3 to file prospectus supplements and amendments to register additional Company Holdback Shares as they vest under the Key Employee Consideration Holdback Agreements once the Company has filed a
registration statement on Form S-3 registering Company Holdback Shares if such registration statement is effective automatically upon filing 

(d)    Deferral. If (i) in the good faith judgment of the board of directors of the Company, the filing
of a registration statement covering the Registrable Securities would be detrimental to the Company and the board of directors of the Company concludes, as a result, that it is in the best interests of the Company to defer the filing of such
registration statement at such time, and (ii) the Company shall furnish to such Holders a certificate signed by the chief executive officer or chief financial officer of the Company stating that in the good faith judgment of the board of
directors of the Company, it would be detrimental to the Company for such registration statement to be filed in the near future and that it is, therefore, in the best interests of the Company to defer the filing of such registration statement, then
(in addition to the limitations set forth in Section 2.1(c)(ii) above) the Company shall have the right to defer such filing for a period of not more than one hundred eighty (180) days after receipt of the initial request of the initiating
Holder(s), and, provided further, that the Company shall not defer its obligation in this manner more than twice in any twelve-month period. 

(e)    Underwriting. If the Holders intend to distribute the Registrable Securities covered by their request
by means of an underwriting, they shall so advise the Company as a part of their request made pursuant to this Section 2.1 and the Company shall include such information in the written notice given pursuant to Section 2.1(a)(i). 

2.2    Expenses of Registration. All Registration Expenses incurred in connection with registrations
pursuant to this Section 2.1 shall be borne by the Company; provided, however, that the Company shall not be required to pay for any expenses of any registration proceeding begun if the registration request is subsequently
withdrawn at the request of the Holders of a majority of the Registrable Securities to be registered or because a sufficient number of Holders shall have withdrawn so that the minimum offering conditions set forth in Section 2.1 are no longer
satisfied (in which case all participating Holders shall bear such expenses pro rata among each other based on the number of Registrable Securities requested to be so registered). All Selling Expenses relating to securities registered on
behalf of the Holders shall be borne by the holders of securities included in such registration pro rata among each other on the basis of the number of Registrable Securities so registered. 

  
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 2.3    Registration Procedures. In the case of each
registration effected by the Company pursuant to Section 2, the Company will keep each Holder advised in writing as to the initiation of each registration and as to the completion thereof. At its expense, the Company will use its commercially
reasonable efforts to: 
 (a)    Keep such registration effective for a period ending on the earlier of the date which
is sixty (60) days from the effective date of the registration statement or such time as the Holder or Holders have completed the distribution described in the registration statement relating thereto; 

(b)    To the extent the Company is a well-known seasoned issuer at the time any request for registration is submitted to
the Company, (i) file an automatic shelf registration statement to effect such registration, and (ii) remain a well-known seasoned issuer (and not become an ineligible issuer (as defined in Rule 405 under the Securities Act)) during the
period during which such automatic shelf registration statement is required to remain effective in accordance with this Agreement; 

(c)    Prepare and file with the Commission such amendments and supplements to such registration statement and the
prospectus used in connection with such registration statement as may be necessary to comply with the provisions of the Securities Act with respect to the disposition of all securities covered by such registration statement for the period set forth
in subsection (a) above; 
 (d)    Furnish such number of prospectuses, including any preliminary prospectuses, and
other documents incident thereto, including any amendment of or supplement to the prospectus, as a Holder from time to time may reasonably request; 

(e)    Use its reasonable best efforts to register and qualify the securities covered by such registration statement under
such other securities or Blue Sky laws of such jurisdiction as shall be reasonably requested by the Holders; provided, that the Company shall not be required in connection therewith or as a condition thereto to qualify to do business or to
file a general consent to service of process in any such states or jurisdictions; 
 (f)    Notify each seller of
Registrable Securities covered by such registration statement at any time when a prospectus relating thereto is required to be delivered under the Securities Act of the happening of any event as a result of which the prospectus included in such
registration statement, as then in effect, includes an untrue statement of a material fact or omits to state a material fact required to be stated therein or necessary to make the statements therein not misleading or incomplete in light of the
circumstances then existing, and following such notification promptly prepare and furnish to such seller a reasonable number of copies of a supplement to or an amendment of such prospectus as may be necessary so that, as thereafter delivered to the
purchasers of such shares, such prospectus shall not include an untrue statement of a material fact or omit to state a material fact required to be stated therein or necessary to make the statements therein not misleading or incomplete in light of
the circumstances then existing; 
 (g)    If at any time when the Company is required to
re-evaluate its status as a well-known seasoned issuer for purposes of an automatic shelf registration statement used to effect a request for registration in accordance herewith (i) the Company determines
that it is not a well-known seasoned issuer, (ii) the registration statement is required to be kept effective in accordance with this Agreement, and (iii) the registration rights of the applicable Holders have not terminated, promptly
amend the registration statement onto a form the Company is then eligible to use or file a new registration statement on such form, and keep such registration statement effective in accordance with the requirements otherwise applicable under this
Agreement; 

  
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 (h)    Use its commercially reasonable efforts to furnish, on the date
that such Registrable Securities are delivered to the underwriters for sale, if such securities are being sold through underwriters, (i) an opinion, dated as of such date, of the counsel representing the Company for the purposes of such
registration, in form and substance as is customarily given to underwriters in an underwritten public offering, addressed to the underwriters, if any, and reasonably satisfactory to a majority in interest of the Holders requesting registration of
Registrable Securities and (ii) a “comfort” letter dated as of such date, from the independent certified public accountants of the Company, in form and substance as is customarily given by independent certified public accountants to
underwriters in an underwritten public offering, addressed to the underwriters; 
 (i)    Provide a transfer agent and
registrar for all Registrable Securities registered pursuant to such registration statement and a CUSIP number for all such Registrable Securities, in each case not later than the effective date of such registration; 

(j)    Otherwise use its commercially reasonable efforts to comply with all applicable rules and regulations of the
Commission, and make available to its security holders, as soon as reasonably practicable, an earnings statement covering the period of at least twelve months, but not more than eighteen months, beginning with the first month after the effective
date of such registration statement, which earnings statement shall satisfy the provisions of Section 11(a) of the Securities Act; and 

(k)    Cause all such Registrable Securities registered pursuant hereunder to be listed on each securities exchange on
which similar securities issued by the Company are then listed. 
 2.4    Indemnification. 

(a)    To the extent permitted by law, the Company will indemnify and hold harmless each Holder and each of its legal
counsel and accountants within the meaning of Section 15 of the Securities Act, with respect to which registration, qualification or compliance has been effected pursuant to this Section 2, against all expenses, claims, losses, damages and
liabilities (or actions, proceedings or settlements in respect thereof) arising out of or based on: (i) any untrue statement (or alleged untrue statement) of a material fact contained or incorporated by reference in any registration statement,
any prospectus included in the registration statement, any issuer free writing prospectus (as defined in Rule 433 of the Securities Act), any issuer information (as defined in Rule 433 of the Securities Act) filed or required to be filed pursuant to
Rule 433(d) under the Securities Act or any other document incident to any such registration, qualification or compliance prepared by or on behalf of the Company or used or referred to by the Company, (ii) any omission (or alleged omission) to
state therein a material fact required to be stated therein or necessary to make the statements therein not misleading, or (iii) any violation (or alleged violation) by the Company of the Securities Act, any state securities laws or any rule or
regulation thereunder applicable to the Company and relating to action or inaction required of the Company in connection with any offering covered by such registration, qualification or compliance, and the Company will reimburse each such Holder,
each of its officers, directors, partners, legal counsel and accountants and each person controlling such Holder, each such underwriter and each person who controls any such underwriter, for any legal and any other expenses reasonably incurred in
connection with investigating and defending or settling any such claim, loss, damage, liability or action; provided that the Company will not be liable in any such case to the extent that any such claim, loss, damage, liability, or action
arises out of or is based on any untrue statement or omission based upon written information furnished to the Company by such Holder, any of such Holder’s legal counsel or accountants, any person controlling such Holder, such underwriter or any
person who controls any such underwriter, and stated to be specifically for use 

  
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therein; and provided, further that, the indemnity agreement contained in this Section 2.4(a) shall not apply to amounts paid in settlement of any such loss, claim, damage,
liability or action if such settlement is effected without the consent of the Company (which consent shall not be unreasonably withheld). 

(b)    To the extent permitted by law, each Holder will, if Registrable Securities held by such Holder are included in the
securities as to which such registration, qualification or compliance is being effected, indemnify and hold harmless the Company, each of its directors, officers, partners, legal counsel and accountants and each underwriter, if any, of the
Company’s securities covered by such a registration statement, each person who controls the Company or such underwriter within the meaning of Section 15 of the Securities Act, each other such Holder, and each of their officers, directors
and partners, and each person controlling each other such Holder, against all claims, losses, damages and liabilities (or actions in respect thereof) arising out of or based on: (i) any untrue statement (or alleged untrue statement) of a
material fact contained or incorporated by reference in any prospectus, offering circular or other document (including any related registration statement, notification, or the like) incident to any such registration, qualification or compliance, or
(ii) any omission (or alleged omission) to state therein a material fact required to be stated therein or necessary to make the statements therein not misleading, and will reimburse the Company and such Holders, directors, officers, partners,
legal counsel and accountants, persons, underwriters, or control persons for any legal or any other expenses reasonably incurred in connection with investigating or defending any such claim, loss, damage, liability or action, in each case to the
extent, but only to the extent, that such untrue statement (or alleged untrue statement) or omission (or alleged omission) is made in such registration statement, prospectus, offering circular or other document in reliance upon and in conformity
with written information furnished to the Company by such Holder and stated to be specifically for use therein; provided, however, that the obligations of such Holder hereunder shall not apply to amounts paid in settlement of any such
claims, losses, damages or liabilities (or actions in respect thereof) if such settlement is effected without the consent of such Holder (which consent shall not be unreasonably withheld); and provided that in no event shall any indemnity
under this Section 2.4 exceed the gross proceeds from the offering received by such Holder, except in the case of fraud or willful misconduct by such Holder. 

(c)    Each party entitled to indemnification under this Section 2.4 (the “Indemnified
Party”) shall give notice to the party required to provide indemnification (the “Indemnifying Party”) promptly after such Indemnified Party has actual knowledge of any claim as to which indemnity may be sought,
and shall permit the Indemnifying Party to assume the defense of such claim or any litigation resulting therefrom; provided that counsel for the Indemnifying Party, who shall conduct the defense of such claim or any litigation resulting
therefrom, shall be approved by the Indemnified Party (whose approval shall not be unreasonably withheld), and the Indemnified Party may participate in such defense at such party’s expense; and provided further that the failure of any
Indemnified Party to give notice as provided herein shall not relieve the Indemnifying Party of its obligations under this Section 2.4, to the extent such failure is not prejudicial. No Indemnifying Party, in the defense of any such claim or
litigation, shall, except with the consent of each Indemnified Party, consent to entry of any judgment or enter into any settlement that does not include as an unconditional term thereof the giving by the claimant or plaintiff to such Indemnified
Party of a release from all liability in respect to such claim or litigation. Each Indemnified Party shall furnish such information regarding itself or the claim in question as an Indemnifying Party may reasonably request in writing and as shall be
reasonably required in connection with defense of such claim and litigation resulting therefrom. 
 (d)    If the
indemnification provided for in this Section 2.4 is held by a court of competent jurisdiction to be unavailable to an Indemnified Party with respect to any loss, liability, claim, damage, or expense referred to herein, then the Indemnifying
Party, in lieu of indemnifying such Indemnified Party hereunder, shall contribute to the amount paid or payable by such Indemnified Party as a result of such loss, liability, claim, damage, or expense in such proportion as is appropriate to reflect
the relative fault of the 

  
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Indemnifying Party on the one hand and of the Indemnified Party on the other in connection with the statements or omissions that resulted in such loss, liability, claim, damage, or expense as
well as any other relevant equitable considerations. The relative fault of the Indemnifying Party and of the Indemnified Party shall be determined by reference to, among other things, whether the untrue or alleged untrue statement of a material fact
or the omission to state a material fact relates to information supplied by the Indemnifying Party or by the Indemnified Party and the parties’ relative intent, knowledge, access to information, and opportunity to correct or prevent such
statement or omission. No person or entity will be required under this Section 2.4(d) to contribute any amount in excess of the gross proceeds from the offering received by such person or entity, except in the case of fraud or willful
misconduct by such person or entity. No person or entity guilty of fraudulent misrepresentation (within the meaning of Section 11(f) of the Securities Act) will be entitled to contribution from any person or entity who was not guilty of such
fraudulent misrepresentation. 
 (e)    Notwithstanding the foregoing, to the extent that the provisions on
indemnification and contribution contained in the underwriting agreement entered into in connection with an underwritten public offering are in conflict with the foregoing provisions, the provisions in the underwriting agreement shall control. 

2.5    Information by Holder. Each Holder of Registrable Securities shall furnish to the Company such
information regarding such Holder and the distribution proposed by such Holder as the Company may reasonably request in writing and as shall be reasonably required in connection with any registration, qualification, or compliance referred to in this
Section 2. 
 2.6    Rule 144 Reporting. With a view to making available the benefits of certain
rules and regulations of the Commission that may permit the sale of its Common Stock to the public without registration, the Company agrees to use its commercially reasonable efforts to: 

(a)    Make and keep available at all times adequate current public information with respect to the Company in accordance
with Rule 144 under the Securities Act; and 
 (b)    File with the Commission in a timely manner all reports and other
documents required of the Company under the Securities Act and the Exchange Act at any time it is subject to such reporting requirements. 

2.7    Delay of Registration. No Holder shall have any right to take any action to restrain, enjoin, or
otherwise delay any registration as the result of any controversy that might arise with respect to the interpretation or implementation of this Section 2. 

2.8    Termination of Registration Rights. The right of any Holder to request registration or inclusion in
any registration pursuant to Section 2.1 shall terminate on the earlier of (i) such date on which all shares of Registrable Securities held by such Holder may immediately be sold under Rule 144 during any ninety (90) day period, and
(ii) three (3) years after the date of this Agreement. 
 SECTION 3 

MISCELLANEOUS 

3.1    Amendment. Except as expressly provided herein, neither this Agreement nor any term hereof may be
amended, waived, discharged or terminated other than by a written instrument referencing this Agreement and signed by the Company, Acquiror and the Holders holding a majority of the Registrable Securities (excluding any of such shares that have been
sold to the public or pursuant to Rule 144. Any such 

  
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amendment, waiver, discharge or termination effected in accordance with this Section 3.1 shall be binding upon each Holder and each future holder of all such securities of Holder. Each
Holder acknowledges that by the operation of this Section 3.1, the holders of a majority of the Registrable Securities (excluding any of such shares that have been sold to the public or pursuant to Rule 144) will have the right and power to
diminish or eliminate all rights of such Holder under this Agreement. 
 3.2    Notices. All notices and
other communications required or permitted hereunder shall be in writing and shall be mailed by registered or certified mail, postage prepaid, sent by facsimile or electronic mail (if to a Holder) or otherwise delivered by hand, messenger or courier
service addressed: 
 (a)    if to any Holder, to such address, facsimile number or electronic mail address as shown in
the Company’s records, or, until any such Holder so furnishes an address, facsimile number or electronic mail address to the Company, then to the address of the last holder of such shares for which the Company has contact information in its
records; 
 (b)    if to Acquiror, to the attention of the Chief Ethics and Legal Officer of Acquiror, at 225 Bush
Street, 17th Floor, San Francisco, California 94104, or at such other current address as the Company shall have furnished to the Holders, with a copy (which shall not constitute notice) to C.
Derek Liu, Wilson Sonsini Goodrich & Rosati P.C., One Market Street, Spear Tower, Suite 3300, San Francisco, California 94105; or 

(c)    if to the Company, to the attention of the Chief Ethics and Legal Officer of Acquiror, at 225 Bush Street, 17th Floor, San Francisco, California 94104, or at such other current address as the Company shall have furnished to the Holders, with a copy (which shall not constitute notice) to C. Derek Liu, Wilson
Sonsini Goodrich & Rosati P.C., One Market Street, Spear Tower, Suite 3300, San Francisco, California 94105. 
 Each such notice or
other communication shall for all purposes of this Agreement be treated as effective or having been given (i) if delivered by hand, messenger or courier service, when delivered (or if sent via a nationally-recognized overnight courier service,
freight prepaid, specifying next-business-day delivery, one business day after deposit with the courier), or (ii) if sent via mail, at the earlier of its receipt or five days after the same has been
deposited in a regularly-maintained receptacle for the deposit of the United States mail, addressed and mailed as aforesaid, or (iii) if sent via facsimile, upon confirmation of facsimile transfer or, if sent via electronic mail, upon
confirmation of delivery when directed to the relevant electronic mail address, if sent during normal business hours of the recipient, or if not sent during normal business hours of the recipient, then on the recipient’s next business day. 

Subject to the limitations set forth in Delaware General Corporation Law §232(e), each Holder consents to the delivery of any notice to
stockholders given by the Company under the Delaware General Corporation Law or the Company’s certificate of incorporation or bylaws by (i) facsimile telecommunication to the facsimile number set forth on Exhibit A (or to any other
facsimile number for the Holder in the Company’s records), (ii) electronic mail to the electronic mail address set forth on Exhibit A (or to any other electronic mail address for the Holder in the Company’s records), (iii) posting on an
electronic network together with separate notice to the Holder of such specific posting or (iv) any other form of electronic transmission (as defined in the Delaware General Corporation Law) directed to the Holder. This consent may be revoked
by any Holder by written notice to the Company and may be deemed revoked in the circumstances specified in Delaware General Corporation Law §232. 

  
 -9- 













 3.3    Governing Law. This Agreement shall be governed in
all respects by the internal laws of the State of Delaware as applied to agreements entered into among Delaware residents to be performed entirely within Delaware, without regard to principles of conflicts of law. 

3.4    Successors and Assigns. This Agreement, and any and all rights, duties and obligations hereunder,
shall not be assigned, transferred, delegated or sublicensed by any Holder without the prior written consent of the Company and Acquiror. Any attempt by any Holder without such permission to assign, transfer, delegate or sublicense any rights,
duties or obligations that arise under this Agreement shall be void. Subject to the foregoing and except as otherwise provided herein, the provisions of this Agreement shall inure to the benefit of, and be binding upon, the successors, assigns,
heirs, executors and administrators of the parties hereto. 
 3.5    Entire Agreement. This Agreement and
the exhibits hereto constitute the full and entire understanding and agreement between the parties with regard to the subjects hereof. No party hereto shall be liable or bound to any other party in any manner with regard to the subjects hereof or
thereof by any warranties, representations or covenants except as specifically set forth herein. 

3.6    Delays or Omissions. Except as expressly provided herein, no delay or omission to exercise any right,
power or remedy accruing to any party to this Agreement upon any breach or default of any other party under this Agreement shall impair any such right, power or remedy of such non-defaulting party, nor shall
it be construed to be a waiver of any such breach or default, or an acquiescence therein, or of or in any similar breach or default thereafter occurring, nor shall any waiver of any single breach or default be deemed a waiver of any other breach or
default theretofore or thereafter occurring. Any waiver, permit, consent or approval of any kind or character on the part of any party of any breach or default under this Agreement, or any waiver on the part of any party of any provisions or
conditions of this Agreement, must be in writing and shall be effective only to the extent specifically set forth in such writing. All remedies, either under this Agreement or by law or otherwise afforded to any party to this Agreement, shall be
cumulative and not alternative. 
 3.7    Severability. If any provision of this Agreement becomes or is
declared by a court of competent jurisdiction to be illegal, unenforceable or void, portions of such provision, or such provision in its entirety, to the extent necessary, shall be severed from this Agreement, and such court will replace such
illegal, void or unenforceable provision of this Agreement with a valid and enforceable provision that will achieve, to the extent possible, the same economic, business and other purposes of the illegal, void or unenforceable provision. The balance
of this Agreement shall be enforceable in accordance with its terms. 
 3.8    Titles and Subtitles. The
titles and subtitles used in this Agreement are used for convenience only and are not to be considered in construing or interpreting this Agreement. All references in this Agreement to sections, paragraphs and exhibits shall, unless otherwise
provided, refer to sections and paragraphs hereof and exhibits attached hereto. 
 3.9    Counterparts.
This Agreement may be executed in any number of counterparts, each of which shall be enforceable against the parties that execute such counterparts, and all of which together shall constitute one instrument. 

3.10    Telecopy Execution and Delivery. A facsimile, telecopy or other reproduction of this Agreement may
be executed by one or more parties hereto and delivered by such party by facsimile or any similar electronic transmission device pursuant to which the signature of or on behalf of such party can be seen. Such execution and delivery shall be
considered valid, binding and effective for all purposes. At the request of any party hereto, all parties hereto agree to execute and deliver an original of this Agreement as well as any facsimile, telecopy or other reproduction hereof. 

  
 -10- 













 3.11    Jurisdiction; Venue. With respect to any disputes
arising out of or related to this Agreement, the parties consent to the exclusive jurisdiction of, and venue in, the state courts in Delaware (or in the event of exclusive federal jurisdiction, the federal courts located in Delaware). 

3.12    Further Assurances. Each party hereto agrees to execute and deliver, by the proper exercise of its
corporate, limited liability company, partnership or other powers, all such other and additional instruments and documents and do all such other acts and things as may be necessary to more fully effectuate this Agreement. 

3.13    Termination Upon Change of Control. Notwithstanding anything to the contrary herein, the Company may
by notice to the Holders terminate this Agreement (excluding any then-existing obligations) upon (a) the acquisition of the Company by another entity by means of any transaction or series of related transactions to which the Company is party
(including, without limitation, any stock acquisition, reorganization, merger or consolidation but excluding any sale of stock for capital raising purposes) other than a transaction or series of transactions in which the holders of the voting
securities of the Company outstanding immediately prior to such transaction continue to retain (either by such voting securities remaining outstanding or by such voting securities being converted into voting securities of the surviving entity), as a
result of shares in the Company held by such holders prior to such transaction, at least fifty percent (50%) of the total voting power represented by the voting securities of the Corporation or such surviving entity outstanding immediately after
such transaction or series of transactions; or (b) a sale, lease or other conveyance of all substantially all of the assets of the Company. 

3.14    Conflict. In the event of any conflict between the terms of this Agreement and the Company’s
certificate of incorporation or its bylaws, the terms of the Company’s certificate of incorporation or its bylaws, as the case may be, will control. 

3.15    Termination. In the event the Merger is not completed and the Merger Agreement is terminated for any
reason in accordance with its terms, this Agreement will be null and void and of no effect. 
 (signature page follows) 

  
 -11- 













 The parties are signing this Registration Rights Agreement as of the date stated in the
introductory clause. 
  

			
	 LiveRamp Holdings, Inc.

	a Delaware corporation
		
	By:	 	 /s/ David Eisenberg

	Name:	 	David Eisenberg
	Title:	 	SVP, Strategy and Corporate Development
	
	LiveRamp, Inc.
	a Delaware corporation
		
	By:	 	 /s/ David Eisenberg

	Name:	 	David Eisenberg
	Title:	 	SVP, Strategy and Corporate Development



  
 (Signature page to
the Registration Rights Agreement) 













 The parties are signing this Registration Rights Agreement as of the date stated in the
introductory clause. 
  

	
	HOLDER
	
	 John Hoctor

	(Print holder name)
	
	 /s/ John Hoctor

	(Signature)
	
	  

	(Print name of signatory, if signing for an entity)
	
	  

	(Print title of signatory, if signing for an entity)



  
 (Signature page to
the Registration Rights Agreement) 













 The parties are signing this Registration Rights Agreement as of the date stated in the
introductory clause. 
  

	
	HOLDER
	
	 Matthew Emans

	(Print holder name)
	
	 /s/ Matthew Emans

	(Signature)
	
	  

	(Print name of signatory, if signing for an entity)
	
	  

	(Print title of signatory, if signing for an entity)



  
 (Signature page to
the Registration Rights Agreement) 













 EXHIBIT A 

HOLDERS 
 1.    John
Cornelius Hoctor 
 2.    Matthew Bramwell Emans