EXHIBIT D 

2:14-cv-12688-RHC-RSW Doc # 1-4 Filed 07/09/14 Pg 1 of 4 Pg ID 42
Rodale, Inc. Masterfile

http://www.lakegrp.com/CMP/DC/DC011212.htm[2/12/14 12:06:02 PM]

RODALE, INC. MASTERFILE

5,513,786 Active US Subs/Book Buyer $105.00/M

327,956 Dec'13 Subs/Book Buyers +$ 17.00/M

1,104,870 3M Subs/Book Buyers +$ 12.00/M

2,288,209 6M Subs/Book Buyers +$ 6.00/M

156,845 3M COAs +$ 16.00/M

1,024,350 3M Paid Subs/Book Buyers +$ 22.00/M

540,646 3M DTP Subs/Book Buyers +$ 23.00/M

582,308 3M Renewals Subs +$ 28.00/M

1,068,634 6M Expire Subs $ 50.00/M

1,892,767 12M Expire Subs $ 50.00/M

199,299 Active Canadian Sub/Buyer $115.00/M

44,908 12M Canadian Expire Subs $ 60.00/M

Fundraiser Rate $ 75.00/M

Non-Affinity Catalog Rate $ 80.00/M

Insurance Rate $ 75.00/M

Through their leadership in direct response marketing, Rodale, Inc. continues to be the

authoritative source for trusted content in health, fitness, and wellness. They publish many

well-known magazine titles including Prevention Magazine, Women's Health, Men's Health,

Organic Gardening, Bicycling, Runner's World, and Running Times. In addition to their

widely read titles, Rodale publishes highly acclaimed books and DVD's on health, fitness,

cooking, gardening, the environment, and more. Recent bestsellers include 24 Hour

Pharmacist, Joey Green Cleaning Magic, and the Ultimate Shortcut Cookie Book.

Specialty Masterfiles have been derived from this database and combine transactional data,

Rodale, Inc. survey data and enhanced data. 

 ************** Fast Facts *****************

 Average Age..............................53

 Average Income......................$60,000

 *******************************************

Available Specialty Masterfiles (inquire for details):

Cooking Masterfile - includes cook book buyers, culinary, gourmet, low fat, general,

vegetarian cooking, wine enhancements, and healthy cooking survey data 

Diabetes Masterfile - includes Diabetes book buyers and Diabetes survey data

Families Masterfile - includes parenting book buyers; child parenting, grandparents lifestyle

interest, children's video, buy children's products, child indicator lifestyle data

Garden Masterfile - includes Garden Book Buyers, Organic Gardening Magazine, gardening

membership, bird watching, flower gardening, vegetable garden survey data, garden

interest, garden magazines lifestyle interests

Holistic Masterfile - includes alternative health book buyers, survey responders in the

alternative medicine, herbs for healing, relaxation techniques, self-improvement, yoga,

organic products categories, and lifestyle elements of vegetarian cooking and natural foods. 

LAST UPDATE:

January 10, 2014

GENDER:

32% Male/66% Female

MINIMUM ORDER:

5,000

SOURCE:

Direct Mail Sold

MEDIA:

E-Mail @ $50.00/F

FTP @ $50.00/F

UNIT OF SALE:

$27.00 Average

UPDATE FREQUENCY:

Monthly

SELECTION:

Monthly H/L @ $17.00/M

3 Mos H/L @ $12.00/M

6 Mos H/L @ $ 6.00/M

COA's @ $16.00/M

Renewals @ $16.00/M

New To File @ $16.00/M

Gift Givers @ $16.00/M

Source @ $11.00/M

Paid @ $11.00/M

Adult Age @ $11.00/M

Presence/Child @ $11.00/M

Income @ $11.00/M

Ethinicity @ $16.00/M

Religion @ $16.00/M

Donors @ $16.00/M

Ailment @ $16.00/M

Education @ $16.00/M

Lifestyle @ $16.00/M

Dwell Type @ $11.00/M

Gender @ $ 6.00/M

State @ $ 9.00/M

SCF @ $ 9.00/M

Zip @ $ 9.00/M

Zip Set Up @ $75.00/F

Province @ $ 9.00/M

FSA @ $ 9.00/M

FSA Set Up @ $75.00/F

2:14-cv-12688-RHC-RSW Doc # 1-4 Filed 07/09/14 Pg 2 of 4 Pg ID 43
Rodale, Inc. Masterfile

http://www.lakegrp.com/CMP/DC/DC011212.htm[2/12/14 12:06:02 PM]

Outdoor Masterfile - includes camping / hiking, fishing, hunting / shooting, water sports

lifestyle interests and camping, backpacking, fishing, snowshoeing, hiking survey

responders

Pets Masterfile - includes pet book buyers; pet membership; cat, dog, other pet owners

lifestyle interest; cat, dog, other pet owner, pet care, buy products for cats or dogs survey

data

Seniors Masterfile - includes senior related book buyers; grandparents lifestyle interest;

1st/2nd retired occupation,; age 50+

Sports Masterfile - includes sports & fitness book buyers; Bicycling and Runners World

magazines; Bicycling and Running members; Bicycling, Running and Mountain Bike event

participants; bike/mountain bike, running/jogging, scuba, snow/ski participant, tennis lifestyle

interests; cycling, mountain biking, backpacking, swimming, scuba dive, running/jogging,

bike survey responders; sporting goods retail sub types

Travel Masterfile - includes cruise, RV, family domestic or foreign travel interest; foreign or

cruise travel survey data

**Selectable by individual title - see separate datacards

USAGE:

AAA Southern New England

AARP

Air & Space Magazine

American Inst For Cancer Research

American Master Products

Annie's

Arbor Day Foundation

Arthritis Self Management

Arthritis Today

Blue Cross Blue Shield (TX)

Blue Cross Blue Shield AZ

Blue Cross Blue Shield of MN

Blue Cross Blue Shield of NC

Carol Wright Sales

Doctors Foster & Smith

Frank Cawood & Associates

Good Dog Library

Guideposts Associates, Inc.

Hartford, The

Harvard Heart Letter

Mid-Ohio Food Bank

Mutual Of Omaha

North Shore Animal League

Nutrition Action Healthletter

PETA Foundation

Public Citizen

Rescue Missions

Salvation Army Sierra Del Mar

Saturday Evening Post

RELATED LGM LISTS:

FRANK CAWOOD & ASSOCIATES HEALTH BOOK BUYERS

FRANK CAWOOD & ASSOCIATES MASTERFILE

FRANK CAWOOD & ASSOCIATES CONSUMER INFORMATION BK BYRS

Survey @ $ 6.00/M

F/R Sel. Cap @ $12.00/M

Cat Sel. Cap @ $12.00/M

3rd Party Blow In @ $15.00/M

NET NAME POLICY:

85% and $10.00/M RunCharge

50,000 Minimum

SAMPLE MAILING PIECE:

Submit one mailing piece

DELIVERY:

3-5 Business Days

NextMark ID: 314405

2:14-cv-12688-RHC-RSW Doc # 1-4 Filed 07/09/14 Pg 3 of 4 Pg ID 44
Rodale, Inc. Masterfile

http://www.lakegrp.com/CMP/DC/DC011212.htm[2/12/14 12:06:02 PM]

LIFTBASE CONSUMER MASTERFILE

FOR LIST RECOMMENDATIONS, CONTACT:

Sheryl Benjamin; sheryl.benjamin@lakegroupmedia.com

TO PLACE AN ORDER, CONTACT:

Nancy Arbuco; nancy.arbuco@lakegroupmedia.com

Lake Group Media, Inc.

1 Byram Brook Place • Armonk, NY 10504 • 914-925-2400 

2:14-cv-12688-RHC-RSW Doc # 1-4 Filed 07/09/14 Pg 4 of 4 Pg ID 45