EXHIBIT E

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Prevention Magazine

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PREVENTION MAGAZINE

1,790,111 Active U.S. Subscribers $105.00/M

107,174 Dec'13 H/L Subs +$ 17.00/M

344,658 3M H/L Subs +$ 12.00/M

744,853 6M H/L Subs +$ 6.00/M

53,084 3M COAs +$ 16.00/M

310,366 3M Paid Subs +$ 22.00/M

176,596 3M DTP Subs +$ 23.00/M

224,695 3M Renewals +$ 28.00/M

468,940 6M Expires $ 50.00/M

57,199 Active Canadian Subs $115.00/M

17,893 12M Canadian Expires $ 60.00/M

Fundraising Rate $ 75.00/M

Non-Affinity Catalog Rate $ 80.00/M

Insurance Rate $ 75.00/M

For over 60 years Prevention, published by Rodale, Inc., has delivered the kind of

authoritative information, breaking news, and energizing lifestyle advice that readers can use

today for a happier, healthier, stronger life tomorrow and beyond. As the #1 healthy lifestyle

magazine brand in the U.S., Prevention continually helps readers to discover health, beauty,

fitness, and nutrition advice that keep them more inspired and more confident than ever.

 ************** Fast Facts *****************

 Median Age...............................56

 Median Household Income.............$59,800

 Married.................................65%

 Homeowners..............................81%

 Attended/Graduated College..............64%

 A & B Nielson Counties..................60%

 *******************************************

 

Additional health related enhancements available through the Rodale masterfile:

 Aerobic/Cardio

 Diet/Weight Loss

 Health/Beauty Merchandise Buyers 

 Running/Jogging

 Self-Improvement Interest

 Walking

Inquire for information about the Rodale Health Book Buyers file.

USAGE:

23andMe.com

AAA Arizona

AAA South

American Cancer Society

American Diabetes Assn

Baltimore Magazine

Boardroom

California State Automobile Assoc

Calvary Hospital

Canadian Cancer Society

Canadian Custom Missions

LAST UPDATE:

January 10, 2014

GENDER:

17% Male/81% Female

MINIMUM ORDER:

5,000

SOURCE:

Direct Mail

MEDIA:

E-Mail @ $50.00/F

FTP @ $50.00/F

UNIT OF SALE:

$27.00 Average

12 Issues Annually

UPDATE FREQUENCY:

Monthly

SELECTION:

Monthly H/L @ $17.00/M

3 Mos H/L @ $12.00/M

6 Mos H/L @ $ 6.00/M

COAs @ $16.00/M

Renewals @ $16.00/M

New To File @ $16.00/M

Gift Givers @ $16.00/M

Source @ $11.00/M

Paid @ $10.00/M

Adult Age @ $11.00/M

Presence/Child @ $11.00/M

Income @ $11.00/M

Lifestyle @ $16.00/M

Dwell Type @ $16.00/M

Ethnicity @ $16.00/M

Religion @ $16.00/M

Donors @ $16.00/M

Gender @ $ 6.00/M

Nielsen Cnty @ $ 9.00/M

State @ $ 9.00/M

SCF @ $ 9.00/M

Zip @ $ 9.00/M

Zip Set Up @ $75.00/F

FSA @ $ 9.00/M

FSA Set Up @ $75.00/F

Province @ $ 9.00/M

F/R Sel. Cap @ $12.00/M

Cat Sel. Cap @ $12.00/M

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Prevention Magazine

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Canadian Living

Chatelaine

Children's Miracle Network

City of Hope

Colonial Penn

Consumers Union

Democratic Congressional Campaign

Diabetic Living Magazine

Dr. Leonard's Health Products

Elmhurst College

Everyday With Rachael Ray

Frank Cawood & Associates

Good Housekeeping Magazine

Good Times

Harriet Carter Gifts

Harvard Health Letter

Harvard Men's Health Watch

Harvard Women's Health Watch

Leukemia & Lymphoma Society

Life Extension Foundation

Maclean's

Meals On Wheels CO-OP

Missions Group

More Magazine

Multiple Sclerosis Society

National Breast Cancer Research

National Mail Marketing

Nutrition Action Healthletter

O, The Oprah Magazine

Omaha Steaks International

People Weekly

Rescue Missions

Salvation Army

Self Magazine

Smile Train

St. Jude Children's Hospital

Texas Children Hospital

Tufts University

Weight Watchers Magazine

Woman's Day

RELATED LGM LISTS:

FRANK CAWOOD & ASSOCIATES HEALTH BOOK BUYERS

PURITY PRODUCTS HEALTH BUYERS

FRANK CAWOOD & ASSOCIATES ENHANCED MASTERFILE

PURITY PRODUCTS HEALTH BUYERS - ENHANCED

HEALTH SCREENING BUYERS

LIFTBASE CONSUMER MASTERFILE

HEALTH SCREENING BUYERS - ENHANCED

FRANK CAWOOD & ASSOCIATES HEALTH & BEAUTY PRODUCT BYRS

FOR LIST RECOMMENDATIONS, CONTACT:

Sheryl Benjamin; sheryl.benjamin@lakegroupmedia.com

TO PLACE AN ORDER, CONTACT:

Survey @ $ 6.00/M

3rd Party Blow In @ $15.00/M

NET NAME POLICY:

85% and $10.00/M RunCharge

50,000 Minimum

SAMPLE MAILING PIECE:

Submit one mailing piece

DELIVERY:

3-5 Business Days

NextMark ID: 314384

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Prevention Magazine

http://www.lakegrp.com/CMP/DC/DC000579.htm[2/12/14 12:07:54 PM]

Nancy Arbuco; nancy.arbuco@lakegroupmedia.com

Lake Group Media, Inc.

1 Byram Brook Place • Armonk, NY 10504 • 914-925-2400 

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