EXHIBIT B 

2:14-cv-12688-RHC-RSW Doc # 1-2 Filed 07/09/14 Pg 1 of 4 Pg ID 34
RODALE, INC. MAGAZINES ENHANCED MASTERFILE Mailing List

http://lists.nextmark.com/market;jsessionid=20CFE82D80493D304E4F72249102C8C3?page=order/online/datacard&id=314391[2/12/14 11:54:33 AM]

RODALE, INC. MAGAZINES ENHANCED MASTERFILE

Mailing List

Rodale, Inc. is the leading publisher of magazines which provide actionable, authoritative and engaging

health and wellness content. This magazine's Masterfile has been built from each of their active titles

which include Bicycling, Men's Health, Organic Gardening, Prevention, Runner's World, and Women's

Health Magazine. Whether they are looking to eat smarter, run faster, live greener, or feel better, these

readers look to Rodale to help improve their lives.

SEGMENTS COUNTS THROUGH 01/10/2014

4,037,432 TOTAL UNIVERSE / BASE RATE $105.00/M

 4,037,432 ACTIVE U.S. SUBSRIBERS $105.00/M

 292,123 DEC'13 SUBSCRIBERS + $17.00/M

 912,314 3M SUBS + $12.00/M

 1,854,129 6M SUBS + $6.00/M

 133,440 3M COAS + $16.00/M

 848,208 3M PAID SUBS + $22.00/M

 421,573 3M DTP SUBS + $23.00/M

 582,308 3M RENEWALS + $28.00/M

 1,068,634 6M EXPIRES $50.00/M

 1,892,767 12M EXPIRES $50.00/M

 145,102 ACTIVE CANADIAN SUBS $115.00/M

 44,908 12M CANADIAN EXPIRES $60.00/M

FUNDRAISER RATE $75.00/M

NON-AFFINITY CATALOG RATE $80.00/M

INSURANCE RATE $75.00/M

DESCRIPTION

Rodale, Inc. is the leading publisher of magazines which provide

actionable, authoritative and engaging health and wellness

content. This magazine's Masterfile has been built from each of

their active titles which include Bicycling, Men's Health,

Organic Gardening, Prevention, Runner's World, and Women's

Health Magazine. Whether they are looking to eat smarter, run

faster, live greener, or feel better, these readers look to

Rodale to help improve their lives.

The Rodale, Inc. database has been enhanced with Equifax, Ethnic

Technologies, Experian, Infobase, and Morbank data to offer the

strongest information available on the market today. Also

included in these enhancements is data from the Rodale, Inc.

direct mail survey responders which add another dimension to this

overlay. By combining Rodale's RFM data with these enhancements,

Rodale, Inc. gives mailers the opportunity to target their true

prospects who already reside within this powerful database.

Enhancements Available: 

 Adult Age

POPULARITY: 99

MARKET: BUSINESS AND

CONSUMER

CHANNELS: 

SOURCE: DIRECT MAIL SOLD 

PRIVACY: UNKNOWN 

DMA?: YES - MEMBER

STATUS: STANDARD PROVIDER

GEO: USA 

GENDER: 66% FEMALE 32% MALE

SPENDING: $27.00 AVERAGE

ORDER 

SELECTS

1 MONTH HOTLINE $17.00/M

3 MONTH HOTLINE $12.00/M

3RD PARTY BLOW IN $15.00/M

6 MONTH HOTLINE $6.00/M

ADULT AGE $11.00/M

AILMENT $16.00/M

CAT SEL. CAP $12.00/M

COA'S $16.00/M

CONTRIBUTERS/DONORS $16.00/M

DWELLLING SIZE/TYPE $11.00/M

ETHINICITY $16.00/M

F/R SEL. CAP $12.00/M

FSA $9.00/M

FSA SET UP $75.00/F

GENDER/SEX $6.00/M

GIFT GIVERS $16.00/M

INCOME SELECT $11.00/M

LIFESTYLE $16.00/M

NEW TO FILE $16.00/M

PAID $11.00/M

PRESENCE OF CHILD $11.00/M

PROVINCE $9.00/M

RELIGION $16.00/M

RENEWALS $16.00/M

SCF $9.00/M

SOURCE $11.00/M

STATE $9.00/M

ZIP $9.00/M

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2:14-cv-12688-RHC-RSW Doc # 1-2 Filed 07/09/14 Pg 2 of 4 Pg ID 35
RODALE, INC. MAGAZINES ENHANCED MASTERFILE Mailing List

http://lists.nextmark.com/market;jsessionid=20CFE82D80493D304E4F72249102C8C3?page=order/online/datacard&id=314391[2/12/14 11:54:33 AM]

 Household Income 

 Presence/Gender of Child 

 Home Owner/Renter 

 Ethnic (inquire for additional selects):

 African-American

 Hispanic

 Religion (inquire for additional selects):

 Catholic

 Jewish

 Protestant

 Lifestyle/Interests (inquire for additional selects):

 Arts

 Theatre / Performing Arts

 Collectibles

 Coin Collecting

 Stamp Collecting

 Gourmet Cooking

 Low Fat Cooking

 Vegetarian Cooking

 Wine

 Crafts

 Sewing 

 Quilting

 Gardening

 Vegetable Gardening

 House Plants

 Bird Watching

 Home Improvement (DIY)

 Home Decorating

 Travel

 Foreign Travel

 Domestic Travel

 Woodworking

 Dieting/Weight Loss

 Nutrition

 Organic Products

 Self-Improvement

 Tennis

 Golf

 Bike

 Walking

 Yoga

 Hunting

 Fishing

 Equestrian

 Boating

 Reading

 Read Bible/Devotional/Religious/Inspirational

 Read Science Fiction

 Grandchildren / Grandparents

 Parenting

 Own a Cat

 Own a Dog

 Plus Size Women's Apparel

 Personal Investing

 History/Military

ZIP SET UP $75.00/F

ADDRESSING

KEY CODING

EMAIL $50.00/F

FTP $50.00/F

RELATED LISTS

FOCUS USA MASTERFILE

CONDE NAST TRAVELER MAGAZINE

HEARST MASTERFILE

TARGETSOURCE U.S. - MASTERFILE

EVANGELICAL & EASTERN RELIGION

PRACTITIONERS & INTEREST

OCCUPATION DATABANK

RODALE, INC. BOOK BUYERS

ENHANCED MASTERFILE

SCIENCE OF MIND

PROFILE AMERICA POSTAL AND

EMAIL MASTERFILE

APPALACHIAN MOUNTAIN CLUB

2:14-cv-12688-RHC-RSW Doc # 1-2 Filed 07/09/14 Pg 3 of 4 Pg ID 36
RODALE, INC. MAGAZINES ENHANCED MASTERFILE Mailing List

http://lists.nextmark.com/market;jsessionid=20CFE82D80493D304E4F72249102C8C3?page=order/online/datacard&id=314391[2/12/14 11:54:33 AM]

 Celebrities

 Ailments (inquire for additional selects):

 Allergies

 Arthritis Diabetes

 High Cholesterol

 Homeopathic

 Orthopedic

 Charitable Donors (inquire for additional selects):

 Charitable Donors (General)

 Cultural Causes

 Animal Welfare

 Arts & Culture

 Children's Causes

 Health Causes

 International Aid

 Religious Causes

 Veterans Causes

 Environmental/Wildlife

 Political

 Democratic Donors

 Republican Donors

**Selectable by individual title - see separate data cards**

************** Fast Facts *****************

Average Age..............................52

Average Income......................$84,000

*******************************************

ORDERING INSTRUCTIONS

To order this list, contact your List Broker and ask for NextMark List ID

#314391 or click here to place your request.

5,000 NAME MINIMUM ORDER $0.00 MINIMUM PAYMENT

85% NET NAME AVAILABLE ON ORDERS OF 50,000 OR MORE ($10.00/M RUN

CHARGE)

EXCHANGE IS AVAILABLE

REUSE IS AVAILABLE

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2:14-cv-12688-RHC-RSW Doc # 1-2 Filed 07/09/14 Pg 4 of 4 Pg ID 37