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                                                                    EXHIBIT 10.4




                    EMPLOYMENT AGREEMENT FOR GARY C. ROBERTS

AGREEMENT, made as of September 29, 2000, by and between Kupper Parker
Communications Inc., a New York corporation, with a business address of 8301
Maryland Avenue, Clayton, Missouri 63105 (the "Corporation"), and Gary Roberts,
an individual residing at 22 Schoolhouse Lane, Roslyn Heights, NY 11577 (the
"Executive").

W I T N E S S E T H :

WHEREAS, the Corporation desires to employ the Executive, and the Executive is
agreeable to accepting such employment, under the terms of this Agreement;

NOW, THEREFORE, in consideration of the promises and the mutual covenants herein
contained, the parties agree as follows:

1.       The Corporation employs the Executive, and the Executive agrees to
         serve the Corporation, for a period (the "Period of Employment") of two
         (2) years commencing on the date hereof, ending at 12:00 midnight on
         the second anniversary thereof (the "Termination Date").

2.       During the Period of Employment hereunder, the Executive shall be
         employed by the Corporation as the President of the Long Island
         operations of the Corporation, and, except as hereinafter provided,
         shall devote his full time and attention to the business and affairs of
         the Corporation, use his best efforts consistent with such time
         requirements to promote the business of the Corporation, hold the
         offices in the Corporation to which from time to time he may be elected
         or appointed, and perform such executive duties as shall be assigned to
         him by the Board of Directors of the Corporation, provided such duties
         are consistent with those currently being performed by the Executive
         contemporaneously with the execution of this Agreement. All such
         requests or instructions for services to be performed by the Executive
         (consistent with the terms hereof) shall be made solely by Ronald M.
         Greenstone to whom Executive shall report or if Ronald M. Greenstone
         shall have terminated his employment then in that event the Executive
         shall report to Bruce D. Kupper. In connection with the performance of
         his duties hereunder, the Executive, from time to time, may be required
         to travel both within and outside of the United States of America,
         provided however that the Executive shall not be required to travel
         more than ten (10) consecutive days in any calendar month throughout
         the term hereof.

         2.1.  The Executive shall be reimbursed for all travel and other
               expenses incidental to the performance of services hereunder in
               accordance with the usual practices of the Corporation and all
               expenses so reimbursed shall be deemed to have been approved.
               Such expenses shall be reimbursed either by the Corporation
               providing the Executive a corporate credit card to use for such
               expenses or upon presentation by the Executive of invoices,
               vouchers or other documents evidencing such expenses. The
               Corporation shall pay 100% of the costs of the

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               Executive's participation in the Corporation's medical and dental
               insurance plans in existence on the execution date of this
               Agreement. The Executive shall be entitled to vacations in
               accordance with the Corporation's existing vacation policy
               (provided, however, that his vacation time shall not be less than
               four (4) weeks per year). The Corporation shall provide the
               Executive with reasonable perquisites suitable to the office
               which he holds.

3.       The Corporation shall compensate the Executive for the services to be
         rendered by him hereunder, including all services to be rendered as an
         officer or director of the Corporation, by paying the Executive a
         salary at the rate of not less than Two Hundred Forty Thousand and
         No/100 Dollars ($240,000.00) per annum. Such salary shall be payable in
         accordance with the usual salary payment practices of the Corporation
         or as otherwise determined by the Board of Directors, but no less
         frequently than monthly

4.       In the event the Executive is terminated by the Corporation prior to
         the Termination Date (a "Cessation of Employment) otherwise than for
         "cause" (as hereinafter defined in Paragraph 8):

         4.1.  The Corporation shall within five (5) days of the Cessation of
               Employment pay to the Executive a lump sum payment of Two Hundred
               and Twenty-five Thousand and no/100 Dollars ($225,000.00), as a
               special severance and termination payment which amount shall be
               paid in addition to and not in lieu of any other amounts payable
               to the Executive by the Corporation; and

         4.2.  For the entire remaining portion of the then current Period of
               Employment, the Corporation shall continue to pay to the
               Executive the salary then being paid by the Corporation to the
               Executive pursuant to the provisions of Paragraph 3 prior to the
               date of the Cessation of Employment; and

         4.3.  For the entire remaining portion of the then current Period of
               Employment, the Executive shall continue to be eligible to, and
               shall participate in, all employee benefit programs of the
               Corporation in which the Executive participated prior to the date
               of the Cessation of Employment including, without limitation, all
               savings, life, accident, medical and dental insurance plans and
               programs; and the Executive shall be entitled to make whatever
               elections may be available to him with respect to his interests
               in savings and comparable plans. In addition, for the entire
               remaining portion of the then current Period of Employment, the
               Corporation shall pay 100% of the costs of the Executive's
               participation in the Corporation's medical and dental insurance
               plans.

         4.4.  If by the Termination Date, the Corporation and the Executive
               have not entered into a mutually acceptable written renewal
               employment agreement for a period of at least one year beyond the
               Termination Date (a "Renewal Agreement"), the Corporation shall
               pay to the Executive, on or before the fifth day following the
               Termination Date, in one lump sum as a special severance and
               termination payment, the amount of Two Hundred Twenty-five
               Thousand and no/100 Dollars ($225,000.00), which amount shall be
               in addition to, and not in lieu of, any other

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               amounts payable to the Executive by the Corporation. Neither the
               Corporation nor the Executive shall have any obligation to
               consider or negotiate a Renewal Agreement, and the Corporation
               shall be obligated to make this special severance and termination
               payment whether or not there is any attempt to negotiate a
               Renewal Agreement and irrespective of the reasons the parties do
               not enter into such a Renewal Agreement.

5.       In the event of the Executive's death during the term hereof, this
         Agreement shall terminate on the date of death of the Executive.

6.       During the term of the Executive's employment hereunder and for a
         period of twelve (12) months following the end of the employment period
         (the "Restricted Period"), the Executive shall not engage in or carry
         on, directly or indirectly, either for himself or as a member of a
         partnership or as a stockholder, investor, lender, officer or director
         of a corporation (other than the Corporation), or as an employee or
         agent of, or consultant to, any person, partnership or corporation
         (other than the Corporation), or in any capacity on behalf of any trust
         or other organization or entity, any business in competition with (as
         defined below) the Corporation as long as any like business is carried
         on by the Corporation or by any person, corporation, partnership, trust
         or other organization or entity deriving title to the good will of such
         business, directly or indirectly, from the Corporation; provided,
         however, that nothing herein contained shall prevent the Executive from
         purchasing securities of any publicly-owned company, the securities of
         which are listed on a national securities exchange or registered
         pursuant to Section 12 (g) of the Securities Exchange Act of 1934, as
         amended, but the total holding of any such security so listed or
         registered shall be limited to one (1%) percent of the amount of any
         such security outstanding. The Executive may make investments, without
         restriction on amount, in non-competitive private businesses. The term
         "in competition with" as used in this Agreement shall mean a business
         which is conducted anywhere within the State of Florida or the State of
         New York and is engaged in the business of providing advertising or
         public relations services.

7.       To induce the Corporation to execute and deliver this Agreement, and to
         protect the trade secrets and the business of the Corporation, the
         Executive hereby covenants and agrees that during the Restricted
         Period, the Executive will not, whether for the Executive's own account
         or for the account of any other person, solicit business in competition
         with the business of the Corporation, from any person known by the
         Executive to be a customer of the Corporation, whether or not the
         Executive had personal contact with such person during and by reason of
         the Executive's employment with the Corporation.

8.       For the purposes of this Agreement, the term "for cause" shall mean,
         and be limited exclusively to, the following actions by the Executive:
         fraud; misappropriation of funds or property of the Corporation for his
         own use; embezzlement of the Corporation's property; or a willful,
         deliberate and intentional material breach by Executive of the
         obligations to be performed by him of Paragraphs 2, 6, 7, 9, 10 or 11
         of this Agreement. A mere allegation by the Corporation shall not be
         sufficient; the burden of proving that a termination is "for cause"
         shall be on the Corporation. It is specifically agreed that "cause"
         shall not include any act of commission or omission by the Executive in
         the

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         exercise of Executive's business judgement as a senior executive of the
         Corporation or a member of the Board of Directors of the Corporation.

         It is further specifically agreed that a termination of this Agreement
         by virtue of Employee's inability to perform his duties because of
         total or partial disability shall not be a termination "for cause", it
         being specifically understood and agreed that the Executive (or his
         estate) shall be paid the special severance and termination payment
         provided for in paragraph 4.1 and the Executive shall have the rights
         provided for under paragraph 4.3 (but not the right to continued salary
         under paragraph 4.2) if the Executive's employment is terminated for
         such reasons.

         It is further specifically agreed that the Corporation shall be
         conclusively precluded from contending that the Executive committed a
         willful, deliberate and intentional breach of his obligations under
         Paragraph 2 of this Agreement unless the Corporation has given the
         Executive written notice of the claimed breach, specifying the conduct
         alleged to comprise willful, deliberate and intentional material
         breach, at least thirty (30) days prior to the termination and the
         conduct continues or is repeated after the Executive's receipt of such
         notice.

         If the Corporation withholds the special severance payment to
         Executive, or any other payment which would be due to the Executive
         absent termination "for cause", and the Corporation does not prevail on
         its contention that Executive's employment was terminated for cause or
         any other defense to payment, then the Corporation shall be liable for
         all legal expenses, including reasonable attorney's fees, incurred by
         the Executive to enforce the payment obligation.

9.       The Executive agrees that any and all systems, work-in-progress,
         inventions, discoveries, improvements, processes, compounds, formulae,
         patents, copyrights and trademarks, made, discovered or developed by
         him, solely or jointly with others, or otherwise, during the Employment
         Period by the Corporation, and which may be useful in or relate to any
         business of the Corporation, shall be fully disclosed by the Executive
         to the Board of Directors of the Corporation, and shall be the sole and
         absolute property of the Corporation, and the Corporation will be the
         sole and absolute owner thereof. The Executive agrees that at all
         times, both during the Period of Employment and after the termination
         of his employment, he will keep all of the same secret from everyone
         except the Corporation and will disclose the same to no one except as
         required for the business of the Corporation or unless otherwise
         authorized in writing by the Board of Directors or the Chairman of the
         Board of Directors of the Corporation, unless such information shall
         have become public knowledge or shall have become known generally to
         competitors through sources other than the Executive.

10.      The Executive agrees, at the request of the Corporation, to make
         application in due form for United States Letters Patent and foreign
         Letters Patent on any of said systems, inventions, discoveries,
         improvements, processes, compounds and formulae, and to assign to the
         Corporation all of his right, title and interest in and to said
         systems, inventions, discoveries, improvements, processes, compounds,
         formulae and patent applications therefor or any patents thereon, and
         to execute at any and all times any and


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         all instruments, and to do any and all acts necessary, or which the
         Corporation may deem desirable, in connection with such application of
         letters Patent, to establish and perfect in the Corporation the entire
         right, title and interest in and to said systems, inventions,
         discoveries, improvements, processes, compounds, formulae and patent
         applications therefor or patents thereon or in the conduct of any
         proceedings or litigation in regard thereto. It is understood and
         agreed that all costs and expenses, including, but not limited to,
         reasonable attorney's fees, incurred at the request of the Corporation
         in connection with any action taken by the Executive pursuant to this
         Paragraph 10, shall be borne by the Corporation.


11.      The Executive agrees that, during or after the termination of this
         Agreement, he shall not divulge, use, furnish or make accessible to any
         person, corporation, partnership, trust or other organization or
         entity, any information, trade secrets, technical data or know-how
         relating to the business, business practices, methods, products,
         processes, equipment or any confidential or secret aspect of the
         business of the Corporation without the prior written consent of the
         Corporation, unless such information shall have become public knowledge
         or shall have become known generally to competitors of the Corporation
         through sources other than the Executive.

12.      The Executive shall be entitled to participate in the life insurance,
         dental, 401(k) and major medical group plans of the Corporation, and in
         each other employee benefit plan that the Corporation has or may
         establish and maintain for the benefit of the employees of the
         Corporation. Notwithstanding the foregoing, the Executive shall receive
         health insurance benefits equal to or better than those presently being
         provided to the Executive.

13.      The Executive agrees that the Corporation may procure life insurance on
         the life of the Executive, in such amount as the Corporation may deem
         appropriate, with the Corporation named as the sole beneficiary under
         such policy or policies. The Executive agrees that upon request from
         the Corporation, he will submit to a physical examination and will
         execute such applications and other documents as may be required for
         the procurement of such insurance.

14.      The Executive acknowledges that he has been employed for his unique
         talents and that his leaving the employ of the Corporation would
         seriously hamper the business of the Corporation.

15.      This Agreement sets forth the entire Agreement and understanding
         between the parties and merges and supersedes all prior discussions,
         agreements and understandings of every kind and nature between them
         concerning the subject matter hereof. No variation hereof shall be
         deemed valid unless in writing and signed by the party to be bound
         thereby and no discharge of the terms hereof shall be deemed valid
         unless by full performance by the parties or by a writing signed by
         both parties. No waiver by a party of any breach by the other party of
         any provision or condition of this Agreement by him or its to be
         performed shall be deemed a waiver of the breach of a similar or
         dissimilar provision or condition at the same time or any prior or
         subsequent time or of the provision or condition itself. Nothing
         contained herein shall prevent the Corporation from waiving any
         requirement

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         that the Executive perform the services required hereunder; provided,
         however, that any such waiver shall be in writing.

16.      All notices relating to this Agreement shall be in writing and shall be
         deemed to have been given at the time when delivered personally,
         against appropriate receipt, or when mailed in any general or branch
         office of the United States Postal Service, by registered or certified
         mail, postage prepaid, return receipt requested, addressed to the
         address of the other party hereinbefore set forth, or to such changed
         address as the other party may fix by notice; provided, however, that
         any notice of change of address shall be effective only upon receipt.

17.      This Agreement shall inure to the benefit of and be binding upon the
         Corporation, its successors and assigns, including, without limitation,
         any corporation which may acquire all or substantially all of the
         Corporation's assets and business or with or into which the Corporation
         may be consolidated or merged, and the Executive his heirs, executors,
         administrators and legal representative, provided that the obligations
         of the Executive hereunder may not be delegated.

18.      If any provision of this Agreement or the application of any provision
         to this Agreement is declared to be illegal, invalid or otherwise
         unenforceable by a court of competent jurisdiction, the remainder of
         this Agreement shall not be affected except to the extent necessary to
         delete such illegal, invalid or unenforceable provision, unless such
         declaration shall substantially impair the benefit of the remaining
         portions of this Agreement.

19.      This Agreement shall be governed by the laws of the State of New York
         governing contracts made to be performed in such State without giving
         effective to principles of conflicts of law.

20.      This Agreement may be executed in any number of counterparts, each of
         which shall be deemed to be an original and all of which together shall
         be deemed to be the same Agreement.


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IN WITNESS WHEREOF, each of the parties hereto has executed this Agreement as of
the date first set forth above.

KUPPER PARKER COMMUNICATIONS, INCORPORATED



By: /s/ Bruce D. Kupper                      /s/ Gary Roberts
    --------------------------------         -----------------------------------
Name:   Bruce D. Kupper                      Gary Roberts
Title:  Chief Executive Officer