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                                 EXHIBIT 10.1
                                 ------------



                           SHARE PURCHASE AGREEMENT

                                    between

                           Private Media Group, Inc.

                                      and

                          A.J.J.M. Heesbeen Beheer BV

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                           SHARE PURCHASE AGREEMENT

THIS AGREEMENT is made and entered into as of the 28th day of January 2000

by and between

Private Media Group, Inc. 3230 Flamingo Road, Suite 156, Las Vegas, Nevada 89121
USA a company duly incorporated and organized under the laws of Nevada, U.S.A.,
hereinafter referred to as the "Purchaser".

and

A.J.J.M. Heesbeen Beheer BV a company duly incorporated and organized under the
laws of The Netherlands, having its registered office in Knegsel, The
Netherlands, hereinafter referred to as the "Seller".

WITNESSETH:

WHEREAS, the Seller is the holder of all of the issued and outstanding shares,
numbered from one (1) to forty (40), each having a par value of NLG 1,000, in
Extasy Video BV, a company duly incorporated and organized under the laws of The
Netherlands, having its registered office in Best, The Netherlands, hereinafter
referred to as the "Company", and

WHEREAS, the Company in accordance with the provision regarding the object of
its activities as set out in its duly registered articles of association is
engaged, directly and indirectly in the business of video and digital video disc
sales and distribution; and

WHEREAS, the Seller is desirous of selling to the Purchaser and the Purchaser is
desirous of purchasing from the Seller in exchange for (restricted) common
shares and stock options in the Seller, subject to the terms and conditions
contained herein, all of the Shares of the Company; and

WHEREAS, the Purchaser shall issue the number of new common shares as stipulated
in Section 3 below in favor of the Seller.

NOW, THEREFORE, in consideration of the mutual covenants and undertaking set
forth herein and in the Schedules hereto, the parties agree as follows:

1. INTERPRETATION
-----------------

1.1  In this Agreement

     "Business Day"                means the day (other than a Saturday or
                                   Sunday) on which banks are generally open in
                                   the Sweden and in The Netherlands for normal
                                   business;

     "Closing"                     means completion of the sale and purchase of
                                   the Shares in accordance with Section 4
                                   below.

     "Confidential Information"    means any and all information of any kind or
                                   nature whatsoever,

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                                   whether written or oral, including, without
                                   limitation, financial information, trade
                                   secrets, client lists another proprietary
                                   business information, regarding the Company
                                   or the Seller, which information is not known
                                   to the general public or to persons
                                   unaffiliated with the Company or the Seller,
                                   as the case may be;

     "Insurance Policies"          means the insurance policies shortly
                                   described in Schedule 1;

     "Intellectual Property"       means trademarks and video rights;

     "Material Adverse Effect"     means any effect which gives rise to or is
                                   reasonably likely to give rise to a material
                                   adverse effect on the business, prospects,
                                   assets or financial condition of the Company;

     "Material Agreement"          means existing agreements of the Company,
                                   either having an annual turnover exceeding
                                   USD 10,000 during 1999 or which cannot be
                                   terminated at the Company's discretion by
                                   applying a notice period shorter than three
                                   (3) months;

     "Shares"                      means all of the issued and outstanding
                                   shares, numbered from one (1) to forty (40),
                                   each having a par value of NLG 1,000, in
                                   Extasy Video BV;

     "USD"                         means the lawful currency of the United
                                   States of America.

1.2  Any statement in this Agreement (including the Schedules) qualified by the
     expression "to the best of the Seller's knowledge" or "so far as the Seller
     is aware" or any similar expression shall mean that it is made after due
     and careful enquiry of the board members of the Seller.

1.3  The headings in this Agreement do not affect its interpretation.

1.4  The Schedules form part of this Agreement.


2. SALE OF THE SHARES
---------------------


     The Seller shall sell and the Purchaser shall purchase the Shares and all
     rights now and hereafter attaching or accruing thereto, free and clear of
     any pledges, liens, security interests, claims, charges and encumbrances.

3. CONSIDERATION FOR SALE AND TRANSFER (EXCHANGE)
-------------------------------------------------

3.1  At the Closing, subject to the terms and conditions of this Agreement, and
     in full consideration for the aforesaid sale, conveyance and delivery of
     Shares, the Purchaser shall:

     (a)  deliver share certificates to the Seller for a number of issued common
          shares in the

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          Purchaser (the "New Shares"). The total value and hence number of New
          Shares issued in favor of the Seller shall equal the dollar amount,
          calculated at the NLG rate to the USD at the date of this agreement,
          of the Company's net revenue for twelve-month ending December 31,
          1999, as per Schedule 2. The share price for each New Share shall be
          the share price at closing of the market on the day of this agreement,
          as per Schedule 2; and

     (b)  shall issue stock options to the Seller, equal to the number of New
          Shares issued, on the terms and conditions as set forth in Schedule
          3.1 (b) (the "Options"). The exercise price shall be the share price
          at closing of the market on the day of this agreement. Each of the
          Options issued pursuant to the terms of this Agreement and Schedule
          3.1 (b) shall be exercisable between January 28, 2001 and January 28,
          2004, and

     collectively referred to as the "Consideration".

3.2  Notwithstanding the above, endorsed in blank share certificates
     representing 50 percent of the New Shares shall be deposited with the
     Purchaser's U.S. based attorney (the "Escrow Agent"), for a period of one
     (1) year following the closing for delivery to the Seller on the first
     anniversary of the closing, in accordance with an escrow agreement attached
     hereto as Schedule 3.2 (the "Escrow Agreement"), upon satisfaction of all
     of the terms and conditions of this Agreement.

4. CLOSING
----------

4.1  Closing shall take place on January 28, 2000 (the "Closing Date").

4.2  At Closing the Seller shall procure:

     (a)  the delivery to the Purchaser of

          (i)    the share certificates representing the Shares, free and clear
                 of all liens, security interests, claims charges and
                 encumbrances, duly endorsed for transfer

          (ii)   the written resignations of each of the board members of the
                 Company, effective as of the Closing Date, in each case
                 acknowledging that he has no claim against the Company whether
                 for loss of office or otherwise;

          (iii)  a certificate from the Company's Managing Director, President
                 or CEO, dated the Closing Date, listing any necessary consents,
                 waivers, approvals, authorizations, registrations, fillings and
                 notifications, to which shall be attached evidence satisfactory
                 to the Purchaser that the same have been obtained or made and
                 are in full force and effect, or stating that none is
                 necessary.

          (iv)   the Articles of Incorporation, and all amendments thereto,
                 certified by the appropriate Dutch Authority;

          (v)    the resolutions of the board of directors and stockholders of
                 the Seller taking appropriate action to authorize and approve
                 the execution, delivery and performance of this Agreement, the
                 offer, sale and delivery of the Shares and each

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                 other agreement and document required to be executed and
                 delivered pursuant hereto and thereto, and approving and
                 authorizing the other transactions contemplated hereby and
                 thereby;

          (vi)   the Escrow Agreement between the Escrow Agent, the Purchaser
                 and the Seller;

          (vii)  the consultant agreement stipulated in Section 7.6 below:

          (viii) a new lease agreement agreeable to both parties reflecting the
                 same conditions as those mentioned in Schedule 5.9 (a) except
                 that an option to extend the lease agreement until ten (10)
                 years from the date of this agreement shall be included.

          (ix)   certification of recent date by the tax authorities of The
                 Netherlands, confirming that the Company has no due and unpaid
                 tax liabilities;

          (x)    copies of such other documents and papers as Purchaser or its
                 counsel may reasonably request in connection therewith, all in
                 form and substance reasonably satisfactory to Purchaser and its
                 counsel.

     (b)  that a general meeting and a board meeting of the Company is held at
          which it is resolved that:

          (i)    such persons as the Purchaser nominates are appointed as
                 directors and deputy directors of the Company.

     (c)  that the Company is released from all guarantees and indemnities given
          by it in respect of the Seller's liabilities or those of any person
          connected with the Seller.

4.3  Upon completion of all matters referred to in Section 4.2 above the
     Purchaser shall deliver 50 percent of the share certificates for the New
     Shares and 100 percent of the Options to the Seller and deposit the
     remaining share certificates and Options with the Escrow Agent as set forth
     in Section 3.2 above.

5. REPRESENTATIONS AND WARRANTIES OF THE SELLER
-----------------------------------------------

     The Seller hereby represents and warrants to the Purchaser as the date
     hereof and as of the Closing Date that:

5.1  Power and authority of the Seller

     (a)  The Seller is a company duly organized and validly existing under the
          laws of The Netherlands.

     (b)  The Seller has full power and authority to execute and deliver this
          Agreement and each other document or instrument delivered in
          connection herewith and to consummate the transactions contemplated
          hereby.

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5.2  Violation of Laws and Regulations

     The execution and delivery of this Agreement by the Seller and the
     completion of the transactions contemplated hereby:

     (a)  will not violate any provision of the articles of association of the
          Seller;

     (b)  will not to any material extent violate any statute, rule, regulation,
          order or decree of any public body or authority by which the Seller or
          any of its properties or assets is bound; and

     (c)  will not to any material extent result in a violation or breach of, or
          constitute a default under, any license, franchise, permit, agreement
          or other instrument to which the Seller is a party, or by which the
          Seller or any of its properties or assets is bound,

     excluding from the foregoing Section 5.2 (a) to (c) violations, breaches or
     defaults which, either individually or in the aggregate, would not prevent
     the Seller from performing its obligations under this Agreement or the
     completion of the transactions contemplated by this Agreement.

5.3  Corporate records and documentation

     Seller has furnished to Purchaser a complete and correct copy of the
     Company's certificate of incorporation, articles of association and bylaws.
     The Company's certificate of incorporation , articles of association and
     bylaws are in full force and effect, and the Company is not in violation of
     any of the provisions thereof.

5.4  Title to the Shares

     The Seller owns the Shares free and clear of all liens, encumbrances,
     claims, options and restrictions of every kind. The Seller has good and
     marketable title to the Shares and has the right, power and authority to
     exchange and deliver the Shares to the Purchaser in accordance with the
     terms of this Agreement.

5.5  The Shares

     The Shares represent one hundred per cent (100%) of all of the issued share
     capital of the Company and one hundred per cent (100%) of the voting power
     of the Shares, and the Shares have been duly authorized, validly issued and
     are fully paid. There are no outstanding obligations, warrants, debentures,
     option, preemptive rights or other agreements to which the Seller or the
     Company is a party or otherwise bound, providing for the issuance of any
     additional shares or for the purchase, repurchase, redemption or other
     acquisition of the Shares, except for this Agreement.

5.6  Financial

     (a)  The Company has neither an equity interest in, nor the right or option
          to acquire an equity interest, any other entity, and the Company is
          not a participant, as a partner or otherwise, in any joint venture.

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     (b)  The Company has delivered to the Purchaser the following financial
          statements translated into English, attached hereto as Schedule 5.6
          (b);

          (i)    balance sheets for the Company for the fiscal years 1997 and
                 1998 together with the accountants' report and notes;

          (ii)   profit and loss statements of the Company for the fiscal years
                 1997 and 1998;

          (iii)  balance sheet for the Company as of December 31, 1999; and

          (iv)   profit and loss statements of the Company as of December 31,
                 1999,

          collectively referred to as the "Financial Statements".

     (c)  The forgoing Financial Statements:

          (i)    are complete and correct in all material respects and give a
                 true and fair view of the financial position and results of the
                 operations of the Company as of said dates and for said periods
                 and have been prepared from and in accordance with the books
                 and records of the Company;

          (ii)   have been prepared in accordance with the specific principles
                 and rules contained in Schedule 5.6 (c) (ii) and are in
                 conformity with Dutch law and GAAP, applied on a basis
                 consistent with that of preceding periods; and

          (iii)  contain and reflect such reserves as were necessary and
                 required by the laws, principles and rules referred to under
                 (ii) above to be reflected in such statements as of said dates
                 for all liabilities, actual, contingent or accrued, and for all
                 reasonably anticipated losses and costs (in excess of expected
                 receipts) and for all warranty claims, discounts or refunds
                 with respect to services and/or products already rendered or
                 sold, such reserves being based upon events or circumstances in
                 existence or likely to occur in the future with respect to any
                 contracts or commitments of the Company.

     (d)  The Company has not received nor will receive any conditional or
          unconditional shareholders' contributions.

     (e)  The Company has not pledged any assets, has no commitments or
          contingent liabilities and the Company has full and exclusive title to
          all assets in the balance sheets of the Financial Statements and the
          assets of the Company are not the subject of any encumbrances or
          restrictions of whatever nature.

     (f)  The activities of the Company during the period from December 31, 1999
          to the date hereof have been conducted in the ordinary course of
          business with a view to maintaining its business as a going concern
          and there has not occurred or arisen since December 31, 1999 with
          respect to the Company:

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          (i)    any material adverse change in its financial conditions or in
                 the operations of its business; or

          (ii)   any obligations, commitments or liabilities, liquidated or
                 unliquidated, contingent or otherwise, except obligations,
                 commitments and liabilities arising in the ordinary course of
                 business and which are not material in relation to its
                 business; or

          (iii)  any amendment or termination, or any agreement to amend or
                 terminate any Material Agreement, save in the ordinary course
                 of business; or

          (iv)   any extraordinary event or any extraordinary loss suffered or
                 any waiver of any debts, claims, rights under any Material
                 Agreement, or other rights representing a value in excess of
                 USD 10,000; or

          (v)    any damages, destruction, or loss or any other event or
                 condition, whether covered by insurance or not, materially and
                 adversely affecting its properties and business representing
                 loss to property in the aggregate in excess of USD 10,000; or

          (vi)   any sale, assignment, transfer, pledge, lease or other disposal
                 of any individual asset with a value in excess of USD 10,000;
                 or

          (vii)  any increase in the rates of compensation (including bonuses)
                 payable or to become payable to any officer, employee, agent,
                 independent contractor or consultant other than as set out in
                 Schedule 5.6 (f) (vii); or

          (viii) any change of accounting methods, principles or practices; or

          (ix)   any investment in fixed assets that exceed individually USD
                 10,000 or in the aggregate USD 10,000; or

          (x)    any transaction other than in the ordinary course of business;

          and the Company has not agreed or arranged to do any of the forgoing.

     (g)  Since December 31, 1999 no dividends or interim dividends have been
          declared or paid by the Company.

     (h)  To the best of the Seller's knowledge, all accounts receivable of
          whatever nature appearing in the accounts of the Company are fully
          collectible and will be fully paid up to the book value upon the date
          each account's receivable falls due.

     (i)  The budgets and forecasted result for the Company for the year 2000,
          Schedule 5.6 (i), have been prepared with all reasonable care and
          there is no reason to assume that the budgets and forecasted result of
          the Company are not accurate.

5.7  Taxes

                                  Page 8 of 21
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     (a)  All notices, computations and returns which ought to have been given
          or made have been properly and duly submitted by the Company to the
          relevant taxation or excise authority and all information, notices,
          computations and returns submitted to such authorities are true and
          accurate and are not subject of any material dispute nor are likely to
          become the subject of any material dispute with such authorities.

     (b)  All taxes of any nature whatsoever for which the Company is liable
          have been duly paid or reserved for in the accounts.

     (c)  The Company has never suffered any investigation, audit or visit by
          any taxation or excise authority except for a VAT (value added tax)
          inspection, and the Seller is not aware of nay such investigation,
          audit or visit planned for the next twelve months.

     (d)  All amounts required to be withheld or collected under applicable
          foreign, federal, state, local or other tax laws and regulations by
          the Company for income taxes, social security taxes, unemployment
          insurance and other employee withholding taxes, or other taxes, have
          been so withheld or collected, and such withholding or collection has
          either been paid to the respective governmental agencies or set aside
          in accounts for such purpose or accrued and reserved against and
          entered on the Financial Statements.

     (e)  The Company is not primarily or jointly and severally liable for the
          taxes of any other person as a result of having been an affiliate or
          receiving substantially all of the assets of such person.

5.8  Assets and Properties

     (a)  The Company has exclusive title to all of the personal and real
          property and other assets reflected in the accounts, and as further
          itemized in Schedule 5.8 (a). The assets will not be subject to
          encumbrances, mortgages, liens, charges or other restrictions and the
          Company has not provided any guarantees.

     (b)  All personal property of the Company are usable to the benefit of the
          Company's business and are in good physical repair and condition,
          ordinary wear and tear excepted.

     (c)  All Assets whether or not recorded on the books of the Company that
          heretofore have been used in the Company's business have been included
          in the transfer to the Purchaser under the terms of this Agreement.

5.9  Leasehold Properties

     (a)  The leases and other agreements or instruments under which the Company
          holds, leases or is entitled to the use of any leased property
          described in Schedule 5.9 (a) are in full force and effect, and all
          rentals or other payments payable thereunder prior to the date hereof
          have been duly paid. No default or event of default by the Company
          exists and no event which, whit notice or lapse of time or both, would
          constitute a default by the Company has occurred and is continuing
          under the terms or provisions, expressed or implied, of any such lease
          or agreement to which any of such properties is subjects, nor has the
          Company received notice

                                  Page 9 of 21
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          of such default. The Company has not violated any applicable law,
          ordinance, regulation, order or requirement relating to its leased
          properties, nor has the Company failed to comply in any material
          respect with any provision or condition of any such lease, agreement
          or other instrument with respect to properties it leases.

     (b)  The leased property including installations and improvements thereon,
          leased or occupied by the Company, is not the subject of any official
          complaint or notice of violation of any applicable zoning or building
          code, and no such violation is known to exist; there is no zoning or
          building code or any other restriction of whatever nature in regard of
          use or occupancy, which is likely to preclude or impair the use and
          occupancy of that leased property, including installations and
          improvements thereon, after the Closing Date for the  purposes for
          which they are presently used.

     (c)  The leased property is fully maintained in good repair and is
          currently used by the Company and no part of any leased property is
          leased to a third party.

     (d)  The Seller is not aware of any circumstances that could adversely
          affect the present use of the leased property.

5.10 Compliance with statutes and licenses

     The operations of the Company have been conducted in all respects in
     accordance with and meet the applicable laws and regulations of all
     governmental, municipal or other authorities having jurisdiction over the
     Company. All governmental and other authority licenses and permits required
     for the operation of the Company are, to a material extent, in full force
     and effect and no violations are or have been recorded in respect of any
     such existing licenses or permits and remain uncorrected and no proceeding
     is pending which seeks the revocation or limitation of any such existing
     licenses or permits.

5.11 Agreements

     (a)  There are no other Material Agreements than those listed in Schedule
          5.11 (a), of which full copies (to the extent such agreements are in
          writing or a summary thereof of any oral agreements) have been
          disclosed to the Purchaser.

     (b)  The Company has neither received nor given notice of termination of
          any Material Agreement.

     (c)  No party to any Material Agreement has the right to terminate or
          modify its obligations as a result of the transactions contemplated
          herein.

     (d)  The Company is not in default under any Material Agreement, which
          default will have a Material Adverse Effect.

5.12 Litigation

     No actions, suits, proceedings or governmental investigation is pending or
     to the best of the Seller's

                                 Page 10 of 21
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     knowledge, threatened against the Seller or the Company. To the best of
     the Seller's knowledge, neither the Seller nor the Company is in default
     with respect to any order, injunction or decree by any court or
     governmental department or agency.

5.13 Intellectual Property

     The Company owns or has valid licenses, or other agreements to use, the
     Intellectual Property, free and clear of all liens, pledges, or other
     encumbrances. The use by the Company of the Intellectual Property does not
     infringe the rights of any third parties.

5.14

     (a)  Except as described in Schedule 5.14 (a) the Company does not have any
          written or oral contracts of employment with any employee of the
          Company, and the Company is not a party to or subject to any
          collective bargaining agreements and has not been a party to or
          subject to any collective bargaining agreement or plan during the last
          5 years.

     (b)  Neither the Company nor the Seller have received notice from any
          Employee of the Company that any such employee is terminating his or
          her employment with the Company, nor, to the best knowledge of the
          Seller, does any such employee intend to terminate his or her
          employment with the Company, nor is their cause to assume that any
          Employee of the Company will leave his/her employment as a result of
          the transactions contemplated hereby.

     (c)  There are no deferred compensation agreements, pensions, profit
          sharing, severance pay, retirement plans or other agreement plans,
          practices or programs providing any employee benefits. Full
          reservations have been made in the Financial Statements for all
          present and/or future liabilities in respect of pensions and other
          payments related to compensations to be paid to employees.

     (d)  Neither the Seller nor any director, officer or other Employee of the
          Seller, the Company, or any relatives of any of the foregoing owns,
          directly or indirectly, individually or collectively, any interest in
          any corporation, company, partnership, entity or organization which is
          in a business similar or competitive to the business or the Company or
          which has any existing undisclosed contractual relationship with the
          Company.

     (e)  The Seller and the members of the board of directors of the Company
          have no claims for compensation of any nature whatsoever relating to
          the period before the Closing.

     (f)  The Company has complied in all material respect with all applicable
          laws, ordinances, rules, regulations, agreements and requirements
          relating to the employment of labor. The Company is not liable for any
          arrears of wages or any taxes or penalties for failure to comply with
          any of the foregoing.

     (g)  Annexed hereto as Schedule 5.14 (g) is a list of all employees
          together with a list of all other persons being authorized to sign for
          the Company, including all persons authorized to

                                 Page 11 of 21
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          operate any bank accounts and safe deposits. Schedule 5.14 (g) also
          includes those employees holding credit cards for the Company.

5.15 Environmental

     (a)  The Company has complied in all material respects with all relevant
          environmental laws and environmental licenses and all environmental
          licenses are valid and subsisting and the Company has not received any
          written notice that nay such environmental license is being revoked,
          amended, varied, withdrawn or not renewed.

     (b)  No proceedings have been issued or are outstanding against the Company
          in respect of any breach of any legislation concerning the
          environment.

5.16 Insurance

     The Insurance Policies are currently in effect and will be maintained up to
     the Closing Date. The Insurance Policies collectively provide the types and
     amounts of insurance coverage normal and customary for similarly situated
     companies in The Netherlands.


5.17 Conduct of Business

     (a)  The Company has conducted its business at all times in accordance wit
          and has complied wit applicable national and local laws relating to
          its operations and business, and is not a party to or subject to any
          judgment, decree or order entered in any suit or proceeding brought by
          any governmental or local agency or authority or an other person or
          party enjoining or otherwise restraining or restricting the Company
          with respect to any business activity or practice in the conduct of
          business which is related to, necessary or incidental to the business
          conducted by it and will not be, in respect of circumstances, existing
          before or upon the Closing Date or related thereto; there is no
          controversy or investigation pending or threatened with respect to the
          Company's business by any governmental or local agency or authority or
          any other person or party.

     (b)  The Company is not and shall not be liable, due to circumstances
          existing before or upon Closing or related thereto, to compensate for
          damages caused to the environment, or third parties by
          products/services sold or otherwise in excess of what has been
          provided for in the accounts.

5.18 Relationship to the Seller and related companies

     There are no agreements between the Company and the Seller or any of its
     affiliated companies officers, directors or stockholders other than in the
     ordinary course of business.

5.19 There are no fee splitting, revenue or profit sharing agreements between
     the Seller and/or Company and any third party, except for as provided in
     Schedule 5.19.

5.20 Investment Representation

                                 Page 12 of 21
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     Seller represents to the Purchaser that it is acquiring the New Shares, the
     Options and the options shares (collectively, the "Securities") for
     investment and with no present intention of distributing or reselling the
     Securities or any part thereof in violation of any applicable law. Neither
     the New Shares, the Options or the options shares (collectively, the
     "Securities") have been registered or qualified under applicable securities
     laws. Accordingly, the Securities may not be sold or transferred by the
     Seller unless they are registered under applicable securities laws or an
     exemption from registration or qualification is available. Seller
     acknowledges that certificate evidencing the Securities will bear a  legend
     restricting their transfer to ensure compliance with applicable securities
     laws.


6. REPRESENTATIONS AND WARRANTIES OF THE PURCHASER
--------------------------------------------------

     The Purchaser hereby represents and warrants as of the Closing Date that:

6.1  Power and authority of the Purchaser

     (a)  The Purchaser is a company duly organized and validly existing under
          the laws of Nevada.

     (b)  Upon approval of this Agreement by the board of directors and the
          approval, if necessary, of the General Meeting of the Shareholders of
          the Purchaser as contemplated by Section 9 below, the Purchaser has
          full power and authority to purchase the Shares and to perform all
          other undertakings hereunder and the execution, delivery and
          performance of this Agreement. Upon approval this Agreement is a valid
          and binding obligation of the Purchaser enforceable against the
          Purchaser in accordance with the terms herein.

6.2  Violation of Laws and Regulations

     Assuming all filings, registrations, approvals, notifications etc required
     by applicable laws are duly made, the execution and delivery of this
     Agreement by the Purchaser and the completion of the transactions
     contemplated hereby:

     (a)  will not violate any provision of the article of association of the
          Purchaser;

     (b)  will not violate any statute, rule, regulation, order or decree of any
          public body or authority by which the Purchaser or any of its
          properties or assets is bound; and

     (c)  will not result in a violation, breach of or constitute a default
          under any license, franchise, permit, agreement or other instrument to
          which the Purchaser is a party, or by which the Purchaser or any of
          its properties or assets is bound,

     excluding from the foregoing Section 6.2 (a) to (c) violations, breaches or
     defaults which, either individually or in the aggregate, would not prevent
     the Purchaser from performing its obligations under this Agreement or the
     completion of the transactions contemplated by this Agreement.


7. COVENANTS AND OTHER UNDERTAKINGS OF THE PARTIES
--------------------------------------------------

                                 Page 13 of 21
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7.1  The Seller shall afford to the officers, representatives and advisers of
     the Purchaser access to the plants, properties, books and records of the
     Company and will furnish to the Purchaser such additional financial and
     operation data and other information as to the business and properties of
     the Company ("Due Diligence").

7.2  Notwithstanding the above, the Seller shall provide such other information,
     and execute and deliver all such other and additional instruments, notices,
     releases, undertakings, consents and other documents, and shall do all such
     other acts and things, as may be reasonably requested by Purchaser as
     necessary to assure to Purchaser all the rights and interests granted or
     intended to be granted under this agreement.

7.3  After the Closing the Seller shall not sell, assign, transfer or otherwise
     dispose of any part of the New Shares or the Options for one (1) year.

7.4  Notwithstanding the provisions of Section 7.3 above, the Seller may
     transfer any or all of the New Shares and the Options in the Purchaser on
     the terms and conditions set forth in Schedule 7.4, subject to U.S.
     Securities law restrictions.

7.5  The Seller covenants with the Purchaser (for itself and as agent for the
     Company) that it shall not:

     (a)  for a period of two (2) years from the Closing Date be concerned in
          any business carrying on businesses in the Benelux countries which is
          competitive with any of the business carried on by the Company as of
          the Closing Date, except as provided for in Schedule 7.6; or

     (b)  for a period of two (2) years from Closing induce or attempt to induce
          any employee to leave the employment of the Company or solicit any
          customer or supplier of the Company; or

     (c)  make use of or (except as required by law or any competent regulatory
          body) disclose or divulge to any third party any information of a
          secret or confidential nature relating to the business or affairs of
          the Company or its customers or suppliers.

7.6  The Seller shall ensure that Mr. Ad Heesbeen enters into a Consultant
     Agreement either in the form attached as Schedule 7.6 or an agreement
     reasonable satisfactory to the Purchaser.

7.7  The Seller will provide such other information, and execute and deliver all
     such other and additional instruments, notices, releases, undertakings,
     consents and other documents, and will do all such other acts and thins, as
     may be reasonably requested by the Purchaser as necessary to assure to the
     Purchaser all the rights and interest granted or intended to be granted
     under this Agreement. The Seller shall take or shall cause to be taken such
     other reasonable actions as the Purchaser may require to more effectively
     transfer, convey and assign to, and vest in the Purchaser, and put the
     Purchaser in possession of, the Shares as contemplated by this Agreement.


8. INDEMNIFICATION
------------------

8.1  Breach of Warranties

                                 Page 14 of 21
<PAGE>

     Subject to Section 8.3, Seller shall indemnify and hold harmless Purchaser
     and the Company against and in respect of any damages, losses, costs or
     expenses (including reasonable attorneys fees) that arise in connection
     with any breach by the Seller of the representations, warranties or
     covenants given herein, ("Losses").

8.2  Set-Off

     The Purchaser shall be entitled to a set-off against the New Shares and the
     Options deposited with the Escrow Agent for any Losses which are incurred
     by the Purchaser or the Company and for which the Seller shall indemnify
     the Purchaser pursuant to the terms of this Agreement, a "Claimed Set-Off".
     buyer shall give the Seller written notice of any Claimed Set-Off. The
     Seller shall have 20 days from the date of the Purchaser's written notice
     to object to the Claimed Set-Off in writing and shall forward the same to
     both the Purchaser and the Escrow Agent. If the Seller does not timely
     object, the Purchaser may give unilateral written notice to the Escrow
     Agent to release to the Purchaser an amount of New Shares and Options
     necessary to satisfy the Claimed Set-Off, which unilateral notice the
     Seller hereby acknowledges to be sufficient to authorize the Escrow Agent
     to release the New Shares and Options as directed by the Purchaser. In
     determining the number of New Shares and Options necessary to be released
     in order to satisfy the Claimed Set-Off, the value of each New Share and
     Option shall be the share price at closing on the day of this agreement, as
     set forth in 3.1 (a) above.  If the Seller does object in a timely manner,
     the Escrow Agent shall not release any New Shares and Options to the
     Purchaser until the Escrow Agent receives instructions which are signed by
     both the Seller and the Purchaser, or until the dispute has been definitely
     resolved by arbitral proceedings. If the Seller does timely object and the
     Seller and the purchaser are unable to agree to the amount of a Claimed
     Set-Off within thirty (30) days, either the Seller or the Purchaser may
     institute arbitral proceedings for a determination of the amount of the
     Claimed Set-Off.

8.3  Limitation of Liability

     (a)  The liability of the Seller shall be limited as follows:

          (i)    the Seller shall have no liability in respect of any breach or
                 breaches of the warranties or covenants unless the amount of
                 the liability in respect of such breach or breaches exceed in
                 aggregate the sum of USD 10,000 in which case (subject to the
                 other provisions of this Section 8) the whole amount of the
                 liability shall be payable;

          (ii)   the maximum aggregate liability of the Seller in respect of all
                 and any claims in respect of the warranties and covenants shall
                 not exceed the Consideration;

          (iii)  liability in respect of the warranties and covenants shall
                 terminate on the second anniversary of the Closing, except in
                 respect of any claim of which notice in writing (specifying in
                 reasonable detail the event, matter or default which gives rise
                 to the claim and, if practicable, an estimate of the amount
                 claimed) is given to the Seller before that date;

          (iv)   Irrespective of the time limit above, the Purchaser may, after
                 the two (2) years period, claim compensation for:

                                 Page 15 of 21
<PAGE>

                 (1)  taxes relating to the provisions of Section 5.7; and

                 (2)  claims from third parties against the Company.

8.4  Notification

     (a)  In case either the Purchaser or the Company becomes aware of any claim
          for which the Seller may be liable, the Purchaser shall, in order to
          maintain the right to bring a claim against the Seller.

          (i)    as soon as reasonably practicable, but in no event later than
                 20 days after the date the Purchaser or the Company becomes
                 aware of any circumstance giving rise to a claim, given written
                 notice thereof to the Seller;

          (ii)   not make any admission of liability, agreement or compromise
                 with any person, body or authority in relation thereto, without
                 obtaining the prior written consent of the Seller which consent
                 shall not be unreasonably withheld or delayed;

          (iii)  take such action, as the Seller may reasonably request, to
                 avoid dispute, appeal, compromise or defend such claim, with
                 the proviso, however, that the Purchaser shall not (and shall
                 procure that the Company shall not) accept or pay or compromise
                 or make any submission in respect of such claim, without the
                 Seller's prior written consent thereto which consent shall not
                 be unreasonably withheld or delayed; and

          (iv)   given the Seller, or the Seller's duty authorized
                 representatives, reasonable access to relevant accounts,
                 documents and records of the Company to enable the Seller, or
                 the Seller's duty authorized representatives, to examine such
                 accounts, documents and records and to take photocopies
                 thereof.


9. CONDITIONS PRECEDENT AND RIGHT OF TERMINATION
------------------------------------------------

9.1  The obligation of the Purchaser to consummate this Agreement and the
     transactions hereunder shall be conditioned upon an or each of the
     following conditions precedent:

     (a)  the board of directors of Purchaser shall have approved this Agreement
          and the transactions contemplated hereby.

     (b)  the General Meeting of the Shareholders of the Purchaser, if
          necessary, shall have approved this Agreement and the transactions
          contemplated including the issuance of the New Shares to the Seller.

     (c)  compatability and compliance with U.S. Federal and state securities
          regulations, including,  if necessary, registration of the New Shares
          and Options under the provisions of the Securities Act of 1933, unless
          an exemption from such registration is available.

                                 Page 16 of 21
<PAGE>

     (d)  The Seller shall have performed and complied in all material respects
          with all obligations, covenants and conditions herein which are
          required to be performed or complied with by the Seller prior to or on
          the Closing Date.

     (e)  The representations and warranties of the Seller set forth in Section
          5 of this Agreement shall be true and correct in all material respects
          on and as of the Closing Date with the same effect as though such
          representations and warranties had been made on and as of the Closing
          Date.

     (f)  The Purchaser shall have been given the opportunity to complete a Due
          Diligence in accordance with Section 7.1 above.

     (g)  No Material Adverse Effect shall have occurred since December 31,
          1999, as determined by Purchaser.

     (h)  No order of any court or governmental authority shall be in effect
          which restrains or prohibits the transactions contemplated hereby and
          no suit, action, investigation, inquiry pr proceeding by any
          governmental authority or any other person or legal or administrative
          proceeding shall be pending or threatened which challenges the
          consummation of the transactions contemplated hereby or which may have
          a Material Adverse Effect.


10. ANNOUNCEMENTS
-----------------

     No announcements concerning this transaction or any ancillary matter will
     be made before, on or after Closing by any party to this agreement (or any
     person connected with the party) except a required by law or the rules of
     any stock exchange without the prior written approval of the Seller and
     Purchaser.


11. NOTICES
-----------

     (a)  All notices, consents or other communications under or in connection
          with this Agreement shall be given in writing or by facsimile. Any
          such notice or consent will be deemed to be given as follows:

          (i)  if in writing, when delivered; and

          (ii) if by facsimile, when received.

          However, a notice given in accordance with the above but received on a
          non-Business Day or after business hours in the place of receipt will
          only be deemed to be given at the opening of business on the next
          Business Day.

     (b)  The addresses and facsimile numbers of each party for all notices
          under or in connection with this Agreement are:

                                 Page 17 of 21
<PAGE>

          (i)  in the case of the Seller:

               A.J.J.M. Heesbeen Beheer BV
               Att. Ad Heesbeen
               Eikenbocht 2
               5511 LG Knegsel
               The Netherlands

          (ii) in the case of the Purchaser:

               Private Media Group, Inc.
               Att: Johan Gillborg
               Ctra. Rubi 22
               08190 St. Cugat del Valles
               Barcelona, SPAIN

               Ph. + 34-93-590 70 70
               Fax + 34-93-589- 25 11

          or such other as a party may notify to the other party by no less than
          five (5) Business Days' notice.


12. CONFIDENTIALITY
-------------------

     The parties undertake not to disclose any Confidential Information unless
     (i) required to do so by law; (ii) required to do so by any applicable
     stock exchange regulations; (iii) such disclosures are made in connection
     with the ordinary course of business of the Company; or (iv) disclosure has
     been consented to by the other party.

13. LANGUAGE
------------

     The language of this Agreement is English and all documents and notices
     hereunder shall be in English unless otherwise agreed by both parties.

14. WHOLE AGREEMENT
-------------------

     This Agreement, including the Schedules hereto and other documents referred
     to herein which form a part hereof, contain the entire understanding of the
     parties hereto with respect to the subject matter contained herein and
     therein. All prior negotiations and agreements between the parties hereto
     with respect to the transactions provided for herein are superseded by this
     Agreement.

15. WAIVER
----------

     The failure of any party to insist upon strict adherence to any term of
     this Agreement on any occasion shall not be considered a waiver of nay
     right hereunder, nor shall it deprive that party of the right thereafter to
     insist upon the strict adherence to that term or any other terms of this


                                 Page 18 of 21
<PAGE>

     Agreement.

16. AMENDMENTS
--------------

     No change, termination or attempted modification of any of the provisions
     of this Agreement shall be binding on the Seller or on the Purchaser unless
     agreed by both parties in writing. No modification, termination,
     rescission, discharge or cancellation of this Agreement shall affect the
     right of the Purchaser or the Seller to enforce any claim, whether or not
     liquidated, that accrued prior to the date of such notification,
     termination, rescission, discharge or cancellation of this Agreement.

17. INVALIDITY
--------------

     If for any reason an term, warranty, representation, covenant herein shall
     be declared or deemed void, invalid or unenforceable, such shall not render
     void, invalid or unenforceable this agreement or any other term, covenant
     or condition herein contained if in spite of the exclusion of the invalid
     provision, the Agreement can be lien effect in line with the main purposes
     of the parties.

18. ASSIGNMENT
--------------

     This Agreement may not be transferred, assigned, pledged, or hypothecated
     by any party hereto, other than by operation of law. This Agreement shall
     be binding upon and shall insure to the benefit of the parties hereto and
     their respective heirs, executors, administrators, successors and permitted
     assignees.

19. FEES AND EXPENSES
---------------------

     Except as otherwise set forth in this Agreement, each party shall pay its
     own and its advisers' fees and expenses (including financial and legal
     advisors) whether relating to the preparation, the carrying out of this
     Agreement, the Closing hereunder or the completion of the transactions
     herein contemplated and no such fees or cost will be charged to the
     Company.


20. GOVERNING LAW AND DISPUTES
------------------------------

20.1 This Agreement shall be governed by the substantive laws of Spain.

20.2 Any dispute, controversy or claim arising out of or in connection with
     this Agreement, or the breach, termination or invalidity thereof shall be
     settled by arbitration in accordance with laws of Spain. The arbitration
     tribunal shall be composed of three arbitrators. The place of arbitration
     including the making of the award shall be Barcelona, Spain. The language
     to be used in the arbitration proceedings shall be English.

                    ______________________________


IN WITNESS WHEREOF, the parties have duly executed the Agreement in two (2)
original copies of which

                                 Page 19 of 21
<PAGE>

each party has retained one copy on the date first written above.



PRIVATE MEDIA GROUP, INC.               A.J.J.M. HEESBEEN BEHEER BV



/S/                                     /S/
---------------------------             -------------------------------
Director                                Director

                                 Page 20 of 21
<PAGE>

                List of Schedules for Share Purchase Agreement


Schedule 1               Insurance Policies

Schedule 2               PRVT Acquisition of Extasy B.V.

Schedule 3.1 (b)         Terms and Conditions for Stock Options

Schedule 3.2             Escrow Agreement

Schedule 5.6 (b)         Financial Statements

Schedule 5.6 (c) (ii)    Accounting Principles and Rules

Schedule 5.6 (f) (vii)   Increased in Employee Compensation

Schedule 5.6 (i)         Company Budget and Forecast

Schedule 5.8 (a)         Company Assets

Schedule 5.9 (a)         Leased Property

Schedule 5.11 (a)        Material Agreements

Schedule 5.14 (a)        Employment Contracts

Schedule 5.14 (g)        Authorized Corporation Signatories

Schedule 5.19            Fee splitting, revenue or profit sharing agreements

Schedule 7.4             Share and Stock Option Transfer Conditions

Schedule 7.6             Consultant Agreement

                                 Page 21 of 21