---



U.S. SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549



Form 10-Q



|x | QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
|- | ---------------------------------------------------------------------------------------



For the quarterly period ended March 31, 2004



OR



| ̈ | TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
|- | ----------------------------------------------------------------------------------------



For the transition period from
 to



Commission file number 000-25067



PRIVATE MEDIA GROUP, INC.

(Exact
Name of Registrant as Specified in its Charter)



|                                                               |  |                                       
|-------------------------------------------------------------- |  | --------------------------------------
|Nevada                                                         |  | 87-0365673                            
|(State or other jurisdiction of incorporation or organization) |  | (I.R.S Employer Identification Number)



3230 Flamingo Road,
Suite 156, Las Vegas, Nevada 89121

(Registered office)



Carretera de Rubí 22-26, 08190 Sant Cugat del Vallès, Barcelona, Spain

(European headquarters and address of principal executive offices)



34-93-590-7070

Registrants telephone number



Indicate by
check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the past 12 months (or for such shorter period that the registrant was required to file such
reports), and (2) has been subject to such filing requirements for the past 90 days.



Yes x No ̈



Indicate by check mark whether the registrant is an accelerated filer (as defined in Rule 12b-2 of the Exchange Act):



Yes ̈No x



State the number of shares outstanding of each of the issuers classes of common equity, as of the latest practicable date



|                              |  |                           
|----------------------------- |  | --------------------------
|Class                         |  | Outstanding at May 7, 2004
|Common Stock, par value $.001 |  | 50,159,771                



---



---

PART I.



|Item 1. | Financial Statements
|------- | --------------------



PRIVATE MEDIA GROUP, INC.

CONSOLIDATED BALANCE SHEETS



|                                                                                                                                                                     |  |                  |      |  |                      |      |  |        |  
|-------------------------------------------------------------------------------------------------------------------------------------------------------------------- |  | ---------------- | ---- |  | -------------------- | ---- |  | ------ | -
|                                                                                                                                                                     |  | December 31,2003 |      |  | March 31,(Unaudited) |     
|                                                                                                                                                                     |  |                  | 2004 |  |                      | 2004 | 
|                                                                                                                                                                     |  | EUR              |      |  | EUR                  |      |  | USD    |  
|                                                                                                                                                                     |  | (in thousands)   |     
|ASSETS                                                                                                                                                               |  |                  |      |  |                      |      |  |        |  
|Cash and cash equivalents                                                                                                                                            |  | 856              |      |  | 712                  |      |  | 868    |  
|Trade accounts receivable                                                                                                                                            |  | 9,768            |      |  | 10,332               |      |  | 12,600 |  
|Related party receivable                                                                                                                                             |  | 4,187            |      |  | 4,055                |      |  | 4,945  |  
|Inventories - net (Note 3)                                                                                                                                           |  | 10,733           |      |  | 11,008               |      |  | 13,424 |  
|Deferred income tax asset                                                                                                                                            |  | 1,608            |      |  | 1,608                |      |  | 1,961  |  
|Prepaid expenses and other current assets                                                                                                                            |  | 2,110            |      |  | 2,162                |      |  | 2,637  |  
|                                                                                                                                                                     |  |                  |      |  |                      |      |  |        |  
|TOTAL CURRENT ASSETS                                                                                                                                                 |  | 29,262           |      |  | 29,877               |      |  | 36,435 |  
|Library of photographs and videos - net                                                                                                                              |  | 16,807           |      |  | 16,280               |      |  | 19,854 |  
|Property, plant and equipment - net                                                                                                                                  |  | 15,792           |      |  | 16,025               |      |  | 19,543 |  
|Other intangible assets                                                                                                                                              |  | 3,590            |      |  | 3,559                |      |  | 4,340  |  
|Goodwill                                                                                                                                                             |  | 2,425            |      |  | 2,425                |      |  | 2,957  |  
|Other assets                                                                                                                                                         |  | 273              |      |  | 269                  |      |  | 328    |  
|                                                                                                                                                                     |  |                  |      |  |                      |      |  |        |  
|TOTAL ASSETS                                                                                                                                                         |  | 68,149           |      |  | 68,435               |      |  | 83,457 |  
|                                                                                                                                                                     |  |                  |      |  |                      |      |  |        |  
|LIABILITIES AND SHAREHOLDERS EQUITY                                                                                                                                 |  |                  |      |  |                      |      |  |        |  
|Short-term borrowings                                                                                                                                                |  | 4,094            |      |  | 3,804                |      |  | 4,639  |  
|Current portion of long-term borrowings                                                                                                                              |  | 1,614            |      |  | 1,961                |      |  | 2,392  |  
|Accounts payable trade                                                                                                                                               |  | 7,486            |      |  | 7,659                |      |  | 9,340  |  
|Income taxes payable                                                                                                                                                 |  | 981              |      |  | 814                  |      |  | 993    |  
|Deferred income taxes                                                                                                                                                |  | 2                |      |  | 2                    |      |  | 3      |  
|Accrued other liabilities                                                                                                                                            |  | 1,791            |      |  | 1,578                |      |  | 1,924  |  
|                                                                                                                                                                     |  |                  |      |  |                      |      |  |        |  
|TOTAL CURRENT LIABILITIES                                                                                                                                            |  | 15,969           |      |  | 15,819               |      |  | 19,291 |  
|Long-term borrowings                                                                                                                                                 |  | 4,451            |      |  | 4,651                |      |  | 5,672  |  
|Related party payable                                                                                                                                                |  | 2,237            |      |  | 2,237                |      |  | 2,728  |  
|Convertible notes                                                                                                                                                    |  | 1,336            |      |  | 1,183                |      |  | 1,442  |  
|                                                                                                                                                                     |  |                  |      |  |                      |      |  |        |  
|TOTAL LIABILITIES                                                                                                                                                    |  | 23,993           |      |  | 23,889               |      |  | 29,133 |  
|SHAREHOLDERS EQUITY                                                                                                                                                 |  |                  |      |  |                      |      |  |        |  
|Common Stock, $.001 par value, 100,000,000 shares authorized, 49,955,057 and 50,159,771 issued and outstanding at December 31, 2003 and March
31, 2004, respectively |  | 883              |      |  | 883                  |      |  | 1,077  |  
|Additional paid-in capital                                                                                                                                           |  | 17,124           |      |  | 17,383               |      |  | 21,198 |  
|Retained earnings                                                                                                                                                    |  | 27,976           |      |  | 28,760               |      |  | 35,074 |  
|Accumulated other comprehensive income                                                                                                                               |  | (1,826           | )    |  | (2,480               | )    |  | (3,024 | )
|                                                                                                                                                                     |  |                  |      |  |                      |      |  |        |  
|TOTAL SHAREHOLDERS EQUITY                                                                                                                                           |  | 44,157           |      |  | 44,546               |      |  | 54,325 |  
|                                                                                                                                                                     |  |                  |      |  |                      |      |  |        |  
|TOTAL LIABILITIES AND SHAREHOLDERS EQUITY                                                                                                                           |  | 68,149           |      |  | 68,435               |      |  | 83,458 |  
|                                                                                                                                                                     |  |                  |      |  |                      |      |  |        |  



See accompanying notes
to consolidated statements.



-2-



---

PRIVATE MEDIA GROUP, INC.

CONSOLIDATED STATEMENTS OF INCOME

AND COMPREHENSIVE INCOME



|                                             |  |                                        |   |  |       |   |  |        |  
|-------------------------------------------- |  | -------------------------------------- | - |  | ----- | - |  | ------ | -
|                                             |  | Three-months endedMarch 31,(unaudited) |  
|                                             |  | 2003                                   |   |  | 2004  |   |  | 2004   |  
|                                             |  | EUR                                    |   |  | EUR   |   |  | USD    |  
|                                             |  | (in thousands)                         |  
|Net sales                                    |  | 9,591                                  |   |  | 9,951 |   |  | 12,135 |  
|Cost of sales                                |  | 4,299                                  |   |  | 4,676 |   |  | 5,702  |  
|                                             |  |                                        |   |  |       |   |  |        |  
|Gross profit                                 |  | 5,292                                  |   |  | 5,275 |   |  | 6,433  |  
|Selling, general and administrative expenses |  | 5,059                                  |   |  | 4,532 |   |  | 5,527  |  
|Operating profit                             |  | 233                                    |   |  | 743   |   |  | 906    |  
|Interest expense                             |  | 202                                    |   |  | 174   |   |  | 212    |  
|Interest income                              |  | 43                                     |   |  | 49    |   |  | 60     |  
|                                             |  |                                        |   |  |       |   |  |        |  
|Income before income tax                     |  | 74                                     |   |  | 618   |   |  | 753    |  
|Income tax expense (benefit)                 |  | 35                                     |   |  | (167  | ) |  | 204    |  
|                                             |  |                                        |   |  |       |   |  |        |  
|Net income                                   |  | 39                                     |   |  | 784   |   |  | 957    |  
|                                             |  |                                        |   |  |       |   |  |        |  
|Other comprehensive income:                  |  |                                        |   |  |       |   |  |        |  
|Foreign currency translation adjustments     |  | 85                                     |   |  | (654  | ) |  | (798   | )
|                                             |  |                                        |   |  |       |   |  |        |  
|Comprehensive income                         |  | 124                                    |   |  | 130   |   |  | 159    |  
|                                             |  |                                        |   |  |       |   |  |        |  
|Income (loss) applicable to common shares    |  | (37                                    | ) |  | 784   |   |  | 957    |  
|                                             |  |                                        |   |  |       |   |  |        |  
|Net income (loss) per share:                 |  |                                        |   |  |       |   |  |        |  
|Basic                                        |  | 0.00                                   |   |  | 0.02  |   |  | 0.02   |  
|                                             |  |                                        |   |  |       |   |  |        |  
|Diluted                                      |  | 0.00                                   |   |  | 0.01  |   |  | 0.02   |  
|                                             |  |                                        |   |  |       |   |  |        |  



See accompanying notes
to consolidated statements.



- 3 -



---

PRIVATE MEDIA GROUP, INC.

CONSOLIDATED STATEMENTS OF CASH FLOWS



|                                                                                |  |                                        |   |  |       |   |  |        |  
|------------------------------------------------------------------------------- |  | -------------------------------------- | - |  | ----- | - |  | ------ | -
|                                                                                |  | Three-months endedMarch 31,(unaudited) |  
|                                                                                |  | 2003                                   |   |  | 2004  |   |  | 2004   |  
|                                                                                |  | EUR                                    |   |  | EUR   |   |  | USD    |  
|                                                                                |  | (in thousands)                         |  
|Cash flows from operating activities:                                           |  |                                        |   |  |       |   |  |        |  
|Net income                                                                      |  | 39                                     |   |  | 784   |   |  | 957    |  
|Adjustment to reconcile net income to net cash flows from operating activities: |  |                                        |   |  |       |   |  |        |  
|Depreciation                                                                    |  | 253                                    |   |  | 472   |   |  | 576    |  
|Bond adjustment                                                                 |  |                                       |   |  | 82    |   |  | 100    |  
|Bad debt provision                                                              |  |                                       |   |  | 345   |   |  | 421    |  
|Amortization of other intangible assets                                         |  | 13                                     |   |  | 31    |   |  | 38     |  
|Amortization of photographs and videos                                          |  | 1,654                                  |   |  | 1,700 |   |  | 2,073  |  
|Effects of changes in operating assets and liabilities:                         |  |                                        |   |  |       |   |  |        |  
|Trade accounts receivable                                                       |  | (398                                   | ) |  | (909  | ) |  | (1,108 | )
|Related party receivable                                                        |  | (123                                   | ) |  | 132   |   |  | 161    |  
|Inventories                                                                     |  | (651                                   | ) |  | (275  | ) |  | (336   | )
|Prepaid expenses and other current assets                                       |  | 136                                    |   |  | (52   | ) |  | (63    | )
|Accounts payable trade                                                          |  | 2,065                                  |   |  | 173   |   |  | 211    |  
|Income taxes payable                                                            |  | 79                                     |   |  | (167  | ) |  | (204   | )
|Accrued other liabilities                                                       |  | (257                                   | ) |  | (213  | ) |  | (260   | )
|                                                                                |  |                                        |   |  |       |   |  |        |  
|Net cash provided by operating activities                                       |  | 2,809                                  |   |  | 2,104 |   |  | 2,566  |  
|Cash flows from investing activities:                                           |  |                                        |   |  |       |   |  |        |  
|Investment in library of photographs and videos                                 |  | 2,618                                  |   |  | 1,173 |   |  | 1,431  |  
|Capital expenditures                                                            |  | 506                                    |   |  | 682   |   |  | 831    |  
|Investments in (sale of) other assets                                           |  | (6                                     | ) |  | (4    | ) |  | (5     | )
|                                                                                |  |                                        |   |  |       |   |  |        |  
|Net cash used in investing activities                                           |  | 3,118                                  |   |  | 1,851 |   |  | 2,257  |  
|Cash flow from financing activities:                                            |  |                                        |   |  |       |   |  |        |  
|Short-term borrowings  repayments                                              |  | (6,800                                 | ) |  | (389  | ) |  | (475   | )
|Long-term borrowings  repayments                                               |  |                                       |   |  | (250  | ) |  | (305   | )
|Related party note payable                                                      |  | 58                                     |   |  |      |   |  |       |  
|Long-term loan  additions                                                      |  | 8,134                                  |   |  | 798   |   |  | 973    |  
|Short-term borrowings - additions                                               |  |                                       |   |  | 99    |   |  | 121    |  
|                                                                                |  |                                        |   |  |       |   |  |        |  
|Net cash (used in) provided by financing activities                             |  | 1,392                                  |   |  | 257   |   |  | 314    |  
|Foreign currency translation adjustment                                         |  | 85                                     |   |  | (654  | ) |  | (798   | )
|                                                                                |  |                                        |   |  |       |   |  |        |  
|Net (decrease) increase in cash and cash equivalents                            |  | 1,168                                  |   |  | (144  | ) |  | (175   | )
|Cash and cash equivalents at beginning of the period                            |  | 1,694                                  |   |  | 856   |   |  | 1,044  |  
|                                                                                |  |                                        |   |  |       |   |  |        |  
|Cash and cash equivalents at end of the period                                  |  | 2,861                                  |   |  | 712   |   |  | 868    |  
|                                                                                |  |                                        |   |  |       |   |  |        |  
|Cash paid for interest                                                          |  | 125                                    |   |  | 122   |   |  | 149    |  
|                                                                                |  |                                        |   |  |       |   |  |        |  
|Cash paid for taxes                                                             |  | (44                                    | ) |  |      |   |  |       |  
|                                                                                |  |                                        |   |  |       |   |  |        |  
|Conversion of bond principal into common stock                                  |  |                                       |   |  | 236   |   |  | 288    |  
|                                                                                |  |                                        |   |  |       |   |  |        |  



See accompanying notes
to consolidated statements.



- 4 -



---

PRIVATE MEDIA GROUP, INC.

CONSOLIDATED STATEMENTS OF SHAREHOLDERS EQUITY



|                                                                                 |  |              |  |                 |  |                             |   |                                   |         |  |                   |  |      |                                            |  |        |                              |  |        |   |  |        |  
|-------------------------------------------------------------------------------- |  | ------------ |  | --------------- |  | --------------------------- | - | --------------------------------- | ------- |  | ----------------- |  | ---- | ------------------------------------------ |  | ------ | ---------------------------- |  | ------ | - |  | ------ | -
|                                                                                 |  | Common stock |  | Preferred stock |  | Addi- tionalpaid-in capital |   | Stock dividends to be distributed |         |  | Retained earnings |  |      | Accu- mulated other compre- hensive income |  |        | Total share- holders equity | 
|                                                                                 |  | Shares       |  | Amounts         |  | Shares                      |   |                                   | Amounts |  |                   |  |      |                                           
|Balance at January 1, 2003                                                       |  | 28,608,609   |  | 863             |  | 7,000,000                   |   |                                   |        |  | 15,668            |  | 692  |                                            |  | 28,695 |                              |  | (2,467 | ) |  | 43,450 |  
|Issuance of warrants with and beneficial conversion feature for convertible debt |  |             |  |                |  |                            |   |                                   |        |  | 617               |  |     |                                            |  |       |                              |  |       |   |  | 617    |  
|Translation Adjustment                                                           |  |             |  |                |  |                            |   |                                   |        |  |                  |  |     |                                            |  |       |                              |  | 642    |   |  | 642    |  
|Conversion of preferred stock to common stock                                    |  | 21,000,000   |  | 20              |  | (7,000,000                  | ) |                                   |        |  |                  |  |     |                                            |  |       |                              |  |       |   |  | 20     |  
|Stock dividends                                                                  |  | 346,448      |  |                |  |                            |   |                                   |        |  | 840               |  | (840 | )                                          |  |       |                              |  |       |   |  |       |  
|Stock dividends to be distributed                                                |  |             |  |                |  |                            |   |                                   |        |  |                  |  | 148  |                                            |  | (148   | )                            |  |       |   |  |       |  
|Net income (loss)                                                                |  |             |  |                |  |                            |   |                                   |        |  |                  |  |     |                                            |  | (570   | )                            |  |       |   |  | (570   | )
|                                                                                 |  |              |  |                 |  |                             |   |                                   |         |  |                   |  |      |                                            |  |        |                              |  |        |   |  |        |  
|Balance at December 31, 2003                                                     |  | 49,955,057   |  | 883             |  |                            |   |                                   |        |  | 17,124            |  |     |                                            |  | 27,976 |                              |  | (1,826 | ) |  | 44,157 |  
|Conversion of bond principal into common stock                                   |  | 153,438      |  |                |  |                            |   |                                   |        |  | 236               |  |     |                                            |  |       |                              |  |       |   |  | 236    |  
|Translation Adjustment                                                           |  |             |  |                |  |                            |   |                                   |        |  |                  |  |     |                                            |  |       |                              |  | (654   | ) |  | (654   | )
|Cashless Conversion of series A warrants                                         |  | 38,987       |  |                |  |                            |   |                                   |        |  |                  |  |     |                                            |  |       |                              |  |       |   |  |       |  
|Conversion of bond interest into common stock                                    |  | 12,289       |  |                |  |                            |   |                                   |        |  | 23                |  |     |                                            |  |       |                              |  |       |   |  | 23     |  
|Net income (loss)                                                                |  |             |  |                |  |                            |   |                                   |        |  |                  |  |     |                                            |  | 784    |                              |  |       |   |  | 784    |  
|                                                                                 |  |              |  |                 |  |                             |   |                                   |         |  |                   |  |      |                                            |  |        |                              |  |        |   |  |        |  
|Balance at March 31, 2004                                                        |  | 50,159,771   |  | 883             |  |                            |   |                                   |        |  | 17,383            |  |     |                                            |  | 28,760 |                              |  | (2,480 | ) |  | 44,546 |  
|                                                                                 |  |              |  |                 |  |                             |   |                                   |         |  |                   |  |      |                                            |  |        |                              |  |        |   |  |        |  



See accompanying notes
to consolidated statements.



- 5 -



---

PRIVATE MEDIA GROUP, INC.

NOTES TO THE CONSOLIDATED INTERIM FINANCIAL STATEMENTS

(UNAUDITED)



|1. | Basis of Presentation
|-- | ---------------------



The accompanying unaudited consolidated financial statements have been prepared in accordance with United States generally accepted accounting principles
(U.S. GAAP) for interim financial information. Accordingly they do not include all of the information and footnotes required by U.S. GAAP for complete financial statements. In the opinion of management, all adjustments (consisting of
normal recurring accruals) considered necessary for a fair presentation of financial position and results of operations have been included. Operating results for the three months period ended March 31, 2004 are not necessarily indicative of the
results that may be expected for the year ended December 31, 2004. For further information, refer to the consolidated financial statements and footnotes thereto included in the Companys annual report on form 10-K for the year ended December
31, 2003.



Solely for the convenience of the reader, the
accompanying consolidated financial statements as of March 31, 2004 and for the three months then ended have been translated into United States dollars (USD) at the rate of EUR 0.82 per USD 1.00 the interbank exchange rate on March 31,
2004. The translations should not be construed as a representation that the amounts shown could have been, our could be, converted into US dollars at that or any other rate.



|2. | Stock-Based Compensation
|-- | ------------------------



As permitted by Statement of Financial Accounting Standards No. 123 (SFAS No. 123), Accounting for Stock-Based Compensation, the
Company has elected to continue following Accounting Principles Board Opinion No. 25 (APB 25), Accounting for Stock Issued to Employees, and related Interpretations for measurement and recognition of stock-based transactions with
employees and adopted the disclosure-only provisions of SFAS No. 123. Under APB 25, generally no compensation expense is recognized because the exercise price of the options equals the fair value of the stock at the vesting date.



- 6 -



---

PRIVATE MEDIA GROUP, INC.

NOTES TO THE CONSOLIDATED INTERIM FINANCIAL STATEMENTS

(UNAUDITED)



Had compensation cost for the Companys stock based compensation issued to employees been
determined based upon the fair value at the grant date consistent with the methodology prescribed under SFAS 123, the Companys pro forma net income (loss) for 2003 and 2004 would have been as per the following table:



|                                                                                                                                           |  |                                         |   |  |      |  
|------------------------------------------------------------------------------------------------------------------------------------------ |  | --------------------------------------- | - |  | ---- | -
|                                                                                                                                           |  | Three-monthsended March 31, (unaudited) |  
|                                                                                                                                           |  | 2003                                    |   |  | 2004 |  
|                                                                                                                                           |  | EUR                                     |   |  | EUR  |  
|                                                                                                                                           |  | (in thousands)                          |  
|Net income, as reported                                                                                                                    |  | 39                                      |   |  | 784  |  
|                                                                                                                                           |  |                                         |   |  |      |  
|Deduct: Total stock based employee compensation expense determined under fair value based method for all awards net of related tax
effects |  | (715                                    | ) |  | (20  | )
|                                                                                                                                           |  |                                         |   |  |      |  
|Pro forma net income                                                                                                                       |  | (676                                    | ) |  | 764  |  
|                                                                                                                                           |  |                                         |   |  |      |  
|Net income applicable to common shares, as reported                                                                                        |  | (37                                     | ) |  | 784  |  
|                                                                                                                                           |  |                                         |   |  |      |  
|Deduct: Total stock based employee compensation expense determined under fair value based method for all awards net of related tax
effects |  | (715                                    | ) |  | (20  | )
|                                                                                                                                           |  |                                         |   |  |      |  
|Pro forma net income applicable to common shares                                                                                           |  | (752                                    | ) |  | 764  |  
|                                                                                                                                           |  |                                         |   |  |      |  
|Earnings per share:                                                                                                                        |  |                                         |   |  |      |  
|Basic  as reported                                                                                                                        |  | 0.00                                    |   |  | 0.02 |  
|                                                                                                                                           |  |                                         |   |  |      |  
|Basic  pro forma                                                                                                                          |  | (0.02                                   | ) |  | 0.02 |  
|                                                                                                                                           |  |                                         |   |  |      |  
|Diluted  as reported                                                                                                                      |  | 0.00                                    |   |  | 0.01 |  
|                                                                                                                                           |  |                                         |   |  |      |  
|Diluted  pro forma                                                                                                                        |  | (0.02                                   | ) |  | 0.01 |  
|                                                                                                                                           |  |                                         |   |  |      |  



|3. | Inventories
|-- | -----------



Inventories consist of the following:



|                                |  |                  |  |              
|------------------------------- |  | ---------------- |  | -------------
|                                |  | December 31,2003 |  | March 31,2004
|                                |  | EUR              |  | EUR          
|                                |  | (in thousands)  
|Magazines for sale and resale . |  | 3,257            |  | 3,189        
|Video cassettes                 |  | 2,838            |  | 2,603        
|DVDs                            |  | 4,515            |  | 4,974        
|Other                           |  | 123              |  | 242          
|                                |  |                  |  |              
|                                |  | 10,733           |  | 11,008       
|                                |  |                  |  |              



- 7 -



---

PRIVATE MEDIA GROUP, INC.

NOTES TO THE CONSOLIDATED INTERIM FINANCIAL STATEMENTS

(UNAUDITED)



|4. | Earnings per share
|-- | ------------------



The following table sets forth the computation of basic and diluted earnings per share:



|                                                                                             |  |                             |   |  |           
|-------------------------------------------------------------------------------------------- |  | --------------------------- | - |  | ----------
|                                                                                             |  | Three-months endedMarch 31,
|                                                                                             |  | 2003                        |   |  | 2004      
|Numerator: (EUR in thousands)                                                                |  |                             |   |  |           
|Net income (numerator diluted EPS)                                                           |  | 39                          |   |  | 784       
|                                                                                             |  |                             |   |  |           
|Less: Dividends on preferred stock                                                           |  | 76                          |   |  |          
|                                                                                             |  |                             |   |  |           
|Income (loss) applicable to common shares (numerator basic EPS)                              |  | (37                         | ) |  | 784       
|                                                                                             |  |                             |   |  |           
|Denominator: (EUR in thousands)                                                              |  |                             |   |  |           
|Denominator for basic earnings per share  Weighted average shares                           |  | 31,154,305                  |   |  | 50,084,407
|Effect of dilutive securities:                                                               |  |                             |   |  |           
|Convertible Note  Weighted average outstanding                                              |  | N/A                         |   |  | 997,152   
|Common stock warrants, options and other dilutive securities                                 |  | N/A                         |   |  | 1,306,562 
|                                                                                             |  |                             |   |  |           
|Denominator for diluted earnings per share  weighted average shares and assumed conversions |  | N/A                         |   |  | 52,388,120
|                                                                                             |  |                             |   |  |           
|Earnings (loss) per share (EUR)                                                              |  |                             |   |  |           
|Basic                                                                                        |  | 0.00                        |   |  | 0.02      
|                                                                                             |  |                             |   |  |           
|Diluted                                                                                      |  | 0.00                        |   |  | 0.01      
|                                                                                             |  |                             |   |  |           



For 2003 diluted
impact of potentially dilutive securities is anti-dilutive therefore diluted and basic earnings per share are EUR 0.00.



|5. | Contingent Liability
|-- | --------------------



In December 1999 the Company received final notification from the Swedish Tax Authority assessing its subsidiary in Cyprus for the tax years 1995-1998 for
a total amount of SEK 42,000,000 (approx. EUR 4.5 million) plus fines amounting to SEK 16,800,000 (approx. EUR 1.8 million) plus interest. The Swedish Tax



- 8 -



---

PRIVATE MEDIA GROUP, INC.

NOTES TO THE CONSOLIDATED INTERIM FINANCIAL STATEMENTS

(UNAUDITED)



Authority has taken the position that the subsidiary carried on business in Sweden from a permanent establishment during the period in question and should
therefore be taxed on the income attributable to the permanent establishment. The case is under litigation and the Company believes the circumstances supporting the Tax Authoritys claim are without merit. However, the County Court has decided
that a permanent establishment is at hand. The Court has only made a principle statement and the question how to calculate any eventual profit that can be allocated to the permanent establishment is not decided by the Court at this stage. The
Company has appealed against the decision. The final outcome of this litigation will not be known for several years. Due to the early stages of this matter and the uncertainty regarding the ultimate decision, no amounts have been provided in the
Companys financial statements for this dispute.



|6. | Subsequent event
|-- | ----------------



In April 2004, the Company signed an agreement for the sale of part of the Companys building in Barcelona, Spain. Under the agreement, the Company
is selling the ground floor of its new office building, which represents approximately 14% of the sellable floor space. The consideration under the agreement is 1.8 million euro + VAT 16%. A 10% down-payment was received upon signature. The balance
of the consideration will be received upon delivery of the property, which is expected to take place in June/July this year. Use of proceeds include investment in the Companys content library and repayments on costly financing not related to
the property.



- 9 -



---

|Item 2. | Managements Discussion and Analysis of Financial Condition and Results of Operations
|------- | -------------------------------------------------------------------------------------



You should read this section together with the consolidated financial statements and the notes and the other financial data
in this Report. The matters that we discuss in this section, with the exception of historical information, are forward-looking statements within the meaning of the Private Securities Reform Act of 1995. Such forward-looking statements
are subject to risks, uncertainties and other factors which could cause our actual results to differ materially from those expressed or implied by such forward-looking statements. Potential risks and uncertainties relate to factors such as (1) the
timing of the introduction of new products and services and the extent of their acceptance in the market; (2) our expectations of growth in demand for our products and services; (3) our ability to successfully implement expansion and acquisition
plans; (4) the impact of expansion on our revenue, cost basis and margins; (5) our ability to respond to changing technology and market conditions; (6) the effects of regulatory developments and legal proceedings with respect to our business; (7)
the impact of exchange rate fluctuations; and (8) our ability to obtain additional financing.



The following discussion should be read in conjunction with the consolidated financial statements and related notes included elsewhere in this Report.



Critical Accounting Policies



General



Our discussion and analysis of our financial condition and results of operations are based upon our consolidated financial statements, which have been prepared in accordance with accounting principles generally
accepted in the United States. The preparation of these financial statements requires us to make estimates and judgments that affect the reported amount of assets and liabilities revenues and expenses. On an ongoing basis, we evaluate our estimates,
including those related to impairment of the library of photographs and videos and other long lived assets, allowances for bad debt, income taxes and contingencies and litigation. Accounts receivable and sales related to certain products are, in
accordance with industry practice, subject to distributors right of return to unsold items. We base our estimates on historical experience and on various assumptions that are believed to be reasonable under the circumstances, the results of which
form the basis for making judgments about the carrying values of assets and liabilities that are not readily available from other sources. Management periodically reviews such estimates. Actual results may differ from these estimates.



We believe the following critical accounting policies are significantly
affected by judgments and estimates used in the preparation of our consolidated financial statements.



Recognition of Revenue



Revenues from the sale of magazines, videocassettes, DVDs and other related products where distributors are not granted rights-of-return are recognized upon transfer of title, which generally occurs upon delivery. Revenues from the
sale of magazines under agreements that grant distributors rights-of-return are recognized upon transfer of title, which generally occurs on delivery, net of an allowance for returned magazines.



- 10 -



---

Revenues from the sale of videocassette and DVD products under consignment agreements with distributors are recognized based upon reported sales by the
Companys distributors. Revenues from the sale of subscriptions to the Companys internet website are deferred and recognized ratably over the subscription period. Revenues from licensing of broadcasting rights to the Companys video
and film library are recognized upon delivery when the following conditions have been met (i) license period of the arrangement has begun and the customer can begin its exploitation, exhibition, or sale (ii) the arrangement fee is fixed or
determinable and (iii) collection of the arrangement fee is reasonably assured.



Inventories



Inventories are valued at the
lower of cost or market, with cost principally determined on an average basis. Inventories principally consist of DVDs, videocassettes and magazines held for sale or resale. The inventory is written down to the estimated market value based
upon assumptions about future demand and market conditions. If actual market conditions are less favorable than those projected by management, additional write-downs may be required.



Impairment of Long-Lived Assets



The Company periodically evaluates the carrying value of long-lived assets including its library of photographs and videos for potential impairment. Upon
indication of impairment, the company will record a loss on its long-lived assets if the undiscounted cash flows that are estimated to be generated by those assets are less than the related carrying value of the assets. An impairment loss is then
measured as the amount by which the carrying value of the asset exceeds the estimated discounted future cash flows. Managements estimated future revenues are based upon assumptions about future demand and market conditions and additional write
downs may be required if actual conditions are less favorable than those assumed.



Accounts receivable



We are required to
estimate the collectibility of our trade receivables and notes receivable. A considerable amount of judgment is required in assessing the ultimate realization of these receivables including the current credit-worthiness of each customer. Significant
changes in required reserves have been recorded in recent periods and may occur in the future due to the current market environment.



Results of Operations



Three months ended March 31, 2004 compared to the three months ended March 31, 2003



Net sales.For the three months ended March 31, 2004, we had net
sales of EUR 10.0 million compared to net sales of EUR 9.6 million for the three months ended March 31, 2003, an increase of 4%. We attribute this change mainly to increases in DVD sales of 21% to EUR 5.6 million and Broadcasting sales of 65% to EUR
1.2 million offset by a decrease in Video and Magazine sales. Video and Magazine sales decreased by 35% to EUR 2.0 million as a result of lower video sales. Internet sales remained stable with a slight decrease of 1%



- 11 -



---

down to EUR 1.3 million. We attribute the growth in broadcasting sales to our expansion in the US and the growth in sales of DVDs to the increasing number of
DVD players being sold in all of our markets. We believe that the growth in broadcasting and DVD sales will continue through the remainder of 2004.



Cost of Sales.Our cost of sales was EUR 4.7 million for the three months ended March 31, 2004 compared to EUR 4.3 million for the three months
ended March 31, 2003, an increase of EUR 0.4 million, or 9%. The increase was primarily the result of reduced margins on the sales of video and new cost of sales related to our starting up of broadcasting in the US. Cost of sales as a percentage of
sales was 47% for the three months ended March 31, 2004, compared to 45% for the three months ended March 31, 2003.



Gross Profit.In the three months ended March 31, 2004, we realized a gross profit of EUR 5.3 million, or 53% of net sales compared to EUR 5.3
million, or 55% of net sales for the three months ended March 31, 2003.



Selling, general and administrative expenses.Our selling, general and administrative expenses were EUR 4.5 million for the three months ended March 31, 2004 compared to EUR 5.1 million for the three months ended March 31, 2003, a
decrease of EUR 0.6 million, or 10%. We attribute the decrease to an overall program started in late 2003, where the objective is to review and reduce all controllable selling, general and administrative expenses in low or non-profitable areas,
which was offset by our expansion in Canada through our new subsidiary, Private Media Group Canada, which became fully operational during the second half of last year. We expect selling, general and administrative expenses in low or non-profitable
areas to continue to decrease in 2004.



Operating profit/
loss.We reported an operating profit of EUR 0.7 million for the three months ended March 31, 2004 compared to EUR 0.2 million for the three months ended March 31, 2003, an increase of EUR 0.5 million, or 219%. We attribute this change primarily
to reductions in selling, general and administrative expenses.



Interest expense.We reported interest expense of EUR 0.2 million for the three months ended March 31, 2004, compared to EUR 0.2 million for the three months ended March 31, 2003.



Income tax expense/benefit.We reported income tax benefit of EUR 0.2
million for the three months ended March 31, 2004, compared to no income tax for the three months ended March 31, 2003. The income tax benefit is a result of certain losses being recorded in jurisdictions with higher corporate tax rates.



Net income/loss.We reported net income of EUR 0.8 million for the
three months ended March 31, 2004, compared to no net income for the three months ended March 31, 2003. We attribute this change in net income in 2004 of EUR 0.8 million, to increased operating profit.



- 12 -



---

Liquidity and Capital Resources



We reported a working capital surplus of EUR 14.1 million at March 31, 2004, an increase of EUR 0.8 million compared to the
year ended December 31, 2003. The increase is principally attributable to increased trade accounts receivable and inventories.



Operating Activities



Net cash provided by operating activities was EUR 2.1 million for the three months ended March 31, 2004, and was primarily the result of net income, as
adjusted for non-cash transactions, offset by uses of cash related to changes in operating assets and liabilities. The net income of EUR 0.8 million was adjusted to reconcile net income to net cash flows from operating activities, representing
depreciation of EUR 0.5 million, bond adjustment of EUR 0.1 million, bad debt provision of EUR 0.3 million, amortization of goodwill of EUR 0.03 million and amortization of photographs and videos of EUR 1.7 million provided a total of EUR 3.4
million. The total of EUR 3.4 million was then added to by changes in accounts payable trade and related party receivable totaling EUR 0.3 million offset by EUR 1.6 million from trade accounts receivable, prepaid expenses and other current assets,
inventories, income taxes payable and accrued other liabilities. Net cash provided by operating activities was EUR 2.8 million for the three months ended March 31, 2003. The decrease in cash provided by operating activities for the three months
ended March 31, 2004 compared to the same period last year is the result of changes in operating assets and liabilities offset by the increase in net income.



Investing Activities



Net cash used in investing activities for the three months ended March 31, 2004 was EUR 1.9 million. The investing activities were principally investment
in library of photographs and videos of EUR 1.2 million, which was carried out in order to maintain the 2004 release schedules for both magazines, video and DVD, and EUR 0.7 million invested in capital expenditures. The decrease over the comparable
three-month 2003 period is principally due to decreased investments in library of photographs and videos.



Financing Activities



Net cash provided by financing activities for the three-month period ended March 31, 2004 was EUR 0.3 million, represented primarily by EUR 0.9 million in cash provided by short- and long-term borrowings offset by EUR 0.6 million in
repayments on short- and long-term borrowings. We attribute the reduction of EUR 1.1 million in net cash provided by financing activities over the comparable three-month 2003 period to lower additional borrowings. The main movements during the
three-month period ended March 31, 2004 are described as follows:



In March 2003, the Company was granted a loan from an institutional lender in the principal amount of EUR 4.2 million of which EUR 1.75 million was received. The loan bears interest at the rate of EURIBOR + 1.5%, repayable over 12 years,
including an initial period of 18 months during which only interest is payable.



- 13 -



---

The loan was obtained for the purposes of financing the construction of an office building and is secured by a mortgage on the building. In March 2004, an
additional EUR 0.7 million was received. The balance of the loan will be paid out over the remaining period of construction of the building, which is expected to be completed in June/July 2004.



The remaining balance on the Note in the original principal amount of $4.0
million held by Consipio Holding b.v. was increased by EUR 0.1 million as a result of exchange rate changes. As of March 31, 2004 the remaining balance on the Note was EUR 2.7 million. As previously reported in the Companys Form 10-K for the
year ended December 31, 2003, in December 2003 Consipio notified Private that Private was in default under the Note, and demanded immediate payment of the outstanding principal under the Note. The Company continues to make all regularly scheduled
interest payments on the Note and believes that it has valid defenses to the demand for immediate repayment of the Note, should Consipio seek to enforce immediate repayment. In any event, the Company does not believe that the acceleration of the
Note by Consipio, if not rescinded, will have a material adverse effect on the Company, as the Note is fully collateralized by 4,950,000 shares of Private Media Group, Inc. Common Stock pursuant to a guaranty agreement from Slingsby Enterprises
Limited, an affiliate of the Companys principal shareholder, to Consipio.



During the three months ended March 31, 2004, the remaining balance of EUR 0.4 million on the $2.0 million loan from Beate Uhse AG was repaid and remaining balance on the $3.0 million loan from Beate Uhse AG was
reduced by EUR 0.2 million. As of March 31, 2004 the remaining balance on this loan was EUR 2.4 million. As previously reported in the Companys Form 10-K for the year ended December 31, 2003, In December 2003, Beate Uhse AG notified Private
Media Group, Inc. that the full loan amount was due and payable and offered to extend the loan maturity, subject to receipt of adequate collateral. Subsequently, Beate Uhse AG proposed an agreement whereby, so long as Private and Beate Uhse
continued to maintain a business relationship, no action would be taken to enforce repayment of the $ 3 Million Beate Uhse Loan, and that loan payments would be made from credits based upon orders by specified Beate Uhse companies to specified
Private Media Group companies, as was done with the $ 2 million Beate Uhse loan. Beate Uhse offered that this arrangement would be acceptable until December 31, 2005 and that any outstanding balance on the loan would have to be paid by then.
Although no formal agreement has been reached with Beate Uhse AG regarding the restructuring of the $ 3 Million Beate Uhse Loan, and there are no assurances that an agreement will be reached, the Company expects that an agreement satisfactory to the
Company will be reached.



Pursuant to securities purchase
agreements entered into in 2003 separately with four accredited institutional investors we agreed to issue and sell to each of these investors convertible notes in the aggregate principal amount of $2.25 million. Effective January 2004, one investor
converted $0.3 million (EUR 0.2 million) of principal into common stock. As of March 31, 2004 the remaining balance on the convertible notes was $1.95 million (EUR 1.6 million).



- 14 -



---

Contractual obligations



During the three-month period ended March 31, 2004, we have not experienced any material changes in our contractual obligations compared to what was
reported in our Form 10-K for the year ended December 31, 2003.



Outlook



We expect growth in 2004, particularly in the
broadcasting, DVD and Internet segments. During 2004, we expect to continue to release movie productions at the same rate as in 2003.



In June/July 2004 the construction of our building is expected to be completed. As a result of our change in strategy, the Company has been reevaluating
its need for additional space and presently we expect to be selling all, or a substantial part, of the building in parts during 2004 and 2005. We expect the net proceeds from sale of the building to cover additional investments in our content
library and repayments on short- and long-term debt during the same period.



We expect that our available cash resources and cash generated from operations and the sale of real estate will be sufficient to meet our presently anticipated working capital and capital expenditure requirements for
at least the next 12 months. However, we may need to raise additional funds to support more rapid expansion or respond to unanticipated requirements.



If additional funds are raised through the issuance of equity securities, our shareholders percentage ownership will be reduced, they may experience
additional dilution, or these newly issued equity securities may have rights, preferences, or privileges senior to those of our current shareholders. Additional financing may not be available when needed on terms favorable to us, or at all. If
adequate funds are not available or are not available on acceptable terms, we may be unable to develop or enhance our products and services, take advantage of future opportunities or respond to competitive pressures or unanticipated requirements,
which could harm our business.



|Item 3. | Quantitative and Qualitative Disclosures about Market Risk.
|------- | -----------------------------------------------------------



We do not use derivative financial instruments for trading purposes and were never a party to any derivative, swap or option contracts. We do not hedge
our interest rate or foreign currency exchange rate exposures.



As our cash and cash equivalent and short-term investments consist principally of money market securities and investments in short-term debt or equity securities and our borrowings are primarily at fixed rates of interest our market risk
related to fluctuations in interest rates is limited. Accordingly, a one percentage change in market interest rates would not have a material impact on our results of operations.



- 15 -



---

We transact our business in various currencies, principally the Euro and the U.S dollar and certain other
European Union currencies. We generally attempt to limit exposure to currency rate fluctuations by matching transaction currencies (revenues/expenses) to the functional currency of its operating subsidiaries. Our exposure to market risk for
fluctuations in foreign currency exchange rates relates primarily to fluctuations in the Euro versus the U.S dollar. We translate our consolidated subsidiaries whose functional currency is not the euro into the euro for reporting purposes. Income
statement amounts are translated into euros using the average exchange rate for the fiscal year. The balance sheet is translated at the year-end exchange rate. Due to the significance of the results reported in dollars the impact of the euro/dollar
exchange rate on our major categories of revenue and expense can be material.



|Item 4. | Controls and Procedures
|------- | -----------------------



The Company maintains disclosure controls and procedures designed to ensure that information required to be disclosed in reports filed under the
Securities Exchange Act of 1934, as amended, is recorded, processed, summarized and reported within the specified time periods. As of the end of the period covered by this report, the Companys Chief Executive Officer and Chief Financial
Officer evaluated, with the participation of the Companys management, the effectiveness of the Companys disclosure controls and procedures. Based on the evaluation, which disclosed no significant deficiencies or material weaknesses, the
Companys Chief Executive Officer and Chief Financial Officer concluded that the Companys disclosure controls and procedures are effective. There were no changes in the Companys internal control over financial reporting that
occurred during the Companys most recent fiscal quarter that have materially affected, or are reasonably likely to materially affect, the Companys internal control over financial reporting.



- 16 -



---

PART II. OTHER INFORMATION



|Item 2. | Changes in Securities and Use of Proceeds
|------- | -----------------------------------------



In the fall of 2003 we sold convertible notes to four accredited institutional investors in the aggregate principal amount of $2.25 million. Interest on
the convertible notes accrues at the rate of 7%, and is payable quarterly in cash or common stock, at the election of the Company, based upon a weighted average market price during the 15 trading days preceding payment. The notes are convertible at
the option of the holder at a fixed conversion price of $2.00.



In January 2004 one of the investors converted $300,000 of notes plus accrued interest into an aggregate of 153,438 shares of common stock. In March 2004 we issued an aggregate of 12,289 shares of common stock in payment of accrued interest
under the notes. The issuance of the common stock is deemed to be exempt from the registration requirement of the Securities Act of 1933, as amended, in reliance on Section 4(2) of the Securities Act and Regulation D promulgated thereunder, as it
was sold to institutional investors believed to be accredited investors and was made without general solicitation or advertising.



In September 2003, we retained Neveric Capital, Inc. to act as placement agent in connection with the placement of the convertible notes. As a part of our
agreement with Neveric Capital, Inc., we issued a warrant to Neveric Capital, Inc. for the purchase of 100,000 shares of our common stock at an exercise price of $2.00 per share. Pursuant to the terms of the warrant, payment of the exercise price of
the warrant may be made, at the option of the warrant holder, either in cash or by a cashless exercise. Upon a cashless exercise, in lieu of paying the exercise price in cash, the warrant holder is entitled to receive shares of common
stock with a value equal to the difference between the market price (the average of the closing prices of the common stock for the five trading days immediately preceding the exercise date) at the time of exercise and the then current exercise price
multiplied by the number of shares so exercised. On February 4, 2004, the holder of the warrant exercised the warrant in full and payment of the exercise price was made pursuant to the cashless exercise provision, resulting in the issuance to the
holder of 38,987 shares of common stock. The issuance of the common stock is deemed to be exempt from the registration requirement of the Securities Act of 1933, as amended, in reliance on Section 4(2) of the Securities Act and Regulation D
promulgated thereunder, as it was sold to a broker-dealer believed to be an accredited investor and was made without general solicitation or advertising.



|Item 6. | Exhibits and Reports on Form 8-K
|------- | --------------------------------



a. Exhibits:



|     |  |                                                                                                                           
|---- |  | --------------------------------------------------------------------------------------------------------------------------
|     | 
|31.1 |  | Certifications pursuant to Rule 13a-14 under the Securities Exchange Act of 1934.                                         
|     | 
|31.2 |  | Certifications pursuant to Rule 13a-14 under the Securities Exchange Act of 1934.                                         
|     | 
|32.1 |  | Certification of CEO and CFO Pursuant to 18 U.S.C. § 1350, as Adopted Pursuant to § 906 of the Sarbanes-Oxley Act of 2002.



- 17 -



---

b. Reports on Form 8-K:



A Current Report on Form 8-K dated February 6, 2004, was filed during the quarter for which this Quarterly Report on Form 10-Q is filed. The Current
Report was filed under Item 5. Other Events and Regulation FD Disclosure.



- 18 -



---

SIGNATURES



Pursuant to the requirements of the Securities Exchange Act of 1934, the Registrant has duly caused this Report to be signed on its behalf by the
undersigned thereunto duly authorized.



|                   |  |  |  |                                        
|------------------ |  |  |  | ---------------------------------------
|                   |  |  |  | PRIVATE MEDIA GROUP, INC. (Registrant) 
|                   |  | 
|Date: May 13, 2004 |  |  |  | /s/ JOHAN GILLBORG                     
|                   |  |  |  |                                        
|                   |  |  |  | Johan Gillborg, Chief Financial Officer



- 19 -