SVI HOLDINGS, INC.

                           INVESTORS' RIGHTS AGREEMENT



                          Dated as of December 22, 2000

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                           INVESTORS' RIGHTS AGREEMENT
                           ---------------------------


         THIS INVESTORS' RIGHTS AGREEMENT is made as of December 22, 2000, by
and among SVI Holdings, Inc., a Nevada corporation (the "Company"), and the
Investors listed on Schedule A hereto (each of whom is herein called
individually, a "Investor" and all of whom are herein called, collectively, the
"Investors"), with reference to the following facts:

         The Investors are parties to the Purchase Agreement, dated as of
December 22, 2000 (the "Purchase Agreement"), among the Company and the
Investors, which provides that as a condition to the closing of the transactions
contemplated therein, pursuant to which the Company will issue up to 2,941,176
shares of the Company's Common Stock, par value $0.0001 per share (the "Common
Stock"), to the Investors, this Agreement must be executed and delivered by the
Investors and the Company.

         NOW, THEREFORE, in consideration of the mutual promises and covenants
set forth herein and for other consideration, the receipt and sufficiency of
which is hereby acknowledged, the parties hereto further agree as follows:

         1. REGISTRATION RIGHTS. The Company covenants and agrees as follows:

                  1.1 DEFINITIONS. For purposes of this Section 1:

                           (a) "FORM S-3" means such form under the 1933 Act as
in effect on the date hereof or any registration form under the 1933 Act
subsequently adopted by the SEC that permits inclusion or incorporation of
substantial information by reference to other documents filed by the Company
with the SEC.

                           (b) "HOLDER" means any person owning or having the
right to acquire Registrable Securities or any assignee thereof in accordance
with Section 1.11 hereof.

                           (c) "1933 ACT" means the Securities Act of 1933, as
amended.

                           (d) "1934 ACT" means the Securities Exchange Act of
1934, as amended.

                           (e) "REGISTER", "REGISTERED", and "REGISTRATION"
refer to a registration effected by preparing and filing a registration
statement or similar document in compliance with the 1933 Act, and the
declaration or ordering of effectiveness of such registration statement or
document.

                           (f) "REGISTRABLE SECURITIES" means (i) the shares of
the Company's Common Stock issued pursuant to the Purchase Agreement upon the
First Closing or any subsequent Closing, (ii) shares of the Company's Common
Stock issuable on exercise of the Initial Warrants (as defined in the Purchase
Agreement) issued pursuant to the Purchase Agreement, (iii) shares of the
Company's Common Stock issuable on exercise of the Registration Warrants (as

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defined in Section 1.3(c)), and (iv) any Common Stock of the Company issued as
(or issuable on the conversion or exercise of any warrant, right or other
security that is issued as) a dividend or other distribution with respect to, or
in exchange for, or in replacement of, the shares referenced in clauses (i) -
(iii) above; provided that there shall be excluded any Registrable Securities
sold by a person in a transaction in which that person's rights under this
Section 1 are not assigned.

                           (g) The number of shares of "REGISTRABLE SECURITIES"
outstanding shall be determined by the number of shares of Common Stock
outstanding that are, and the number of shares of Common Stock issuable pursuant
to then exercisable or convertible securities that are, Registrable Securities.

                           (h) "SEC" means the Securities and Exchange
Commission.

                           (i) Any other capitalized term not defined herein
shall have the meaning set forth in the Purchase Agreement.

                  1.2 [Intentionally Omitted].

                  1.3 REQUEST FOR REGISTRATION.

                           (a) Within thirty (30) days after the First Closing,
the Company shall prepare and file with the SEC a registration statement on Form
S-3 (or, if Form S-3 is not then available, on such form of registration
statement that is then available to effect a registration of all Registrable
Securities, subject to consent of the Investors holding at least a majority of
the Registrable Securities) covering the registration of all of the Registrable
Securities. The Company shall use best efforts to obtain the effectiveness of
the Registration Statement as soon as possible after the date of the First
Closing. The Company shall keep such registration statement effective at all
times until the earlier of the date on which all the Registrable Securities (i)
are sold and (ii) can be sold by the Holders (and any affiliate of the Holder
with whom such Holder must aggregate its sales under Rule 144) in any
three-month period without volume limitation and without registration in
compliance with Rule 144 under the 1933 Act.

                           (b) If the Holders intend to distribute the
Registrable Securities by means of an underwriting, they shall so advise the
Company. The underwriter will be selected by a majority in interest (as
determined by the number of Registrable Securities held) of the Holders and
shall be reasonably acceptable to the Company. In such event, the right of any
Holder to include his, her or its Registrable Securities in such registration
shall be conditioned upon such Holder's participation in such underwriting and
the inclusion of such Holder's Registrable Securities in the underwriting
(unless otherwise mutually agreed by a majority in interest of the Holders) to
the extent provided herein. All Holders proposing to distribute their securities
through such underwriting shall (together with the Company as provided in
Section 1.6(e)) enter into an underwriting agreement in customary form with the
underwriter or underwriters selected for such underwriting. Notwithstanding any
other provision of this Section 1.3, if the underwriter advises the Holders in
writing that marketing factors require a limitation of the number of shares to
be underwritten, then the Holders shall so advise all Holders of Registrable
Securities that would otherwise be underwritten pursuant hereto, provided that
the number of shares of Registrable Securities to be included in such
underwriting shall not be reduced unless all other securities are first entirely
excluded from the underwriting.

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                           (c) If on the date one hundred twenty (120) days
after the First Closing either (i) the registration statement described in
Section 1.3(a) is not declared effective or (ii) the registration statement
described in Section 1.3(a) is no longer deemed to be effective after initial
effectiveness, the Company, unless waived by the Investors who purchased at
least 10% of the Common Stock, shall issue to each Investor a warrant in the
form attached hereto as Exhibit A (each, a "REGISTRATION WARRANT" and,
collectively, the "REGISTRATION WARRANTS") to acquire the number of shares of
Common Stock equal to (i) 5% multiplied by (ii) the aggregate number of shares
of Common Stock sold to such Investor under the Purchase Agreement at any
Closing thereunder. The exercise price of each such Registration Warrant will be
$.85 per share of Common Stock issuable on exercise of the Registration Warrant.

                           (d) If the end of the first thirty-day period after
the initial one hundred twenty-day period referred to in Section 1.3(c) either
(i) the registration statement described in Section 1.3(a) is not declared
effective or (ii) the registration statement described in Section 1.3(a) is no
longer deemed to be effective after initial effectiveness, the Company shall,
unless waived by the Investors who purchased at least 10% of the Common Stock,
issue to each Investor an additional Registration Warrant to acquire the number
of shares of Common Stock equal to (i) 5% multiplied by (ii) the aggregate
number of shares of Common Stock sold to such Investor pursuant to the Purchase
Agreement at any Closing thereunder. The exercise price of each such
Registration Warrant will be $.85 per share of Common Stock issuable on exercise
of the Registration Warrant.

                           (e) If at the end of each subsequent thirty-day
period after the first thirty-day period after the initial one hundred
twenty-day period referred to in Section 1.3(c) either (i) the registration
statement described in Section 1.3(a) is not declared effective or (ii) the
registration statement described in Section 1.3(a) is no longer deemed to be
effective after initial effectiveness, the Company shall, unless waived by the
Investors who purchased at least 10% of the Common Stock, issue to each Investor
an additional Registration Warrant to acquire the number of shares of Common
Stock equal to (i) 2.5% multiplied by (ii) the aggregate number of shares of
Common Stock sold to such Investor pursuant to the Purchase Agreement at any
Closing thereunder. The exercise price of each such Registration Warrant will be
$.85 per share of Common Stock issuable on exercise of the Registration Warrant.

                           (f) The Company shall execute such other and further
certificates, instruments and other documents as may be reasonably requested by
the Investors or reasonably necessary or proper to implement, complete and
perfect the Investors' rights under this Section 1.3 and to freely trade the
Registrable Securities without limitation or restriction imposed or created by
the Company or securities law.

                           (g) The terms and covenants set forth in this Section
1.3 shall terminate as to each Holder and be of no further force and effect on
the earlier of the date on which all the Registrable Securities beneficially
owned by that Holder (i) are registered pursuant to this Section 1.3 and sold by
that Holder in an open market transaction or (ii) can be sold by that Holder
(and any affiliate of the Holder with whom such Holder must aggregate its sales
under Rule 144) in any three-month period without volume limitation and without
registration in compliance with Rule 144 under the 1933 Act.

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                  1.4 COMPANY REGISTRATION.

                           (a) If (but without any obligation to do so) the
Company proposes to register any of its stock (including a registration effected
by the Company for stockholders other than the Holders) or other securities
under the 1933 Act in connection with the public offering of such securities,
the Company shall, at such time, promptly give each Holder notice of such
registration. On the request of each Holder given within thirty (30) days after
such notice by the Company, the Company shall, subject to the provisions of
Section 1.4(c), cause to be registered under the 1933 Act all of the Registrable
Securities that each such Holder has requested to be registered.

                           (b) The Company shall have the right to terminate or
withdraw any registration initiated by it under this Section 1.4 prior to the
effectiveness of such registration, whether or not any Holder shall have elected
to include securities in such registration. The expenses of such withdrawn
registration shall be borne by the Company in accordance with Section 1.8
hereof.

                           (c) In connection with any offering involving an
underwriting of shares of the Company's capital stock, the Company shall not be
required under this Section 1.4 to include any requesting Holder's securities in
such underwriting, unless such Holder accepts the terms of the underwriting as
agreed between the Company and the underwriters selected by it (or by other
persons entitled to select the underwriters) and enters into an underwriting
agreement in customary form with the underwriter or underwriters selected by the
Company, and then only in such quantity as the underwriters determine in their
sole discretion will not jeopardize the success of the offering by the Company.
If the total amount of securities, including Registrable Securities, requested
by the Holders to be included in such offering exceeds the amount of Registrable
Securities sold other than by the Company that the underwriters determine in
their sole discretion is compatible with the success of the offering, then the
Company shall be required to include in the offering only that number of such
Registrable Securities that the underwriters determine in their sole discretion
will not jeopardize the success of the offering (the Registrable Securities so
included to be apportioned pro rata among the selling Holders according to the
total amount of Registrable Securities entitled to be included therein owned by
each selling Holder or in such other proportions as shall mutually be agreed to
by such selling Holders); provided, that in no event shall the amount of
Registrable Securities of the selling Holders included in the offering be
reduced below twenty-five percent of the total amount of securities included in
such offering; provided further, that the number of shares of Registrable
Securities requested by the Holders to be included in such offering shall not be
reduced unless all other securities, other than securities registered by the
Company, are first entirely excluded from such offering. For purposes of such
apportionment among Holders, for any selling stockholder that is a Holder of
Registrable Securities and that is a partnership or corporation, the partners,
retired partners and stockholders of such Holder, or the estates and family
members of any such partners and retired partners and any trusts for the benefit
of any of the foregoing persons shall be deemed to be a single "selling Holder",
and any pro rata reduction with respect to such "selling Holder" shall be based
on the aggregate amount of Registrable Securities owned by all such related
entities and individuals.

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                  1.5 FORM S-3 REGISTRATION. If the Company shall receive from
one or more Holders a request or requests that the Company effect a registration
on Form S-3 and any related blue sky or similar qualification or compliance with
respect to at least 25% (or a lesser percentage if the requirements of Section
1.5(b)(i) are met) of the Registrable Securities owned by such Holder or
Holders, the Company shall:

                           (a) promptly give notice of the proposed
registration, and any related blue sky or similar qualification or compliance,
to all other Holders; and

                           (b) cause, as soon as practicable, such Registrable
Securities to be registered for offering and sale on Form S-3 and cause such
Registrable Securities to be qualified in such jurisdictions as such Holders may
reasonable request, together with all or such portion of the Registrable
Securities of any other Holders joining in such request as are specified in a
request given within fifteen days after receipt of such notice from the Company;
provided that the Company shall not be obligated to effect any such
registration, qualification or compliance, pursuant to this Section 1.5:

                                    (i) if the Holders, together with the
holders of any other securities of the Company entitled to inclusion in such
registration, propose to sell Registrable Securities and such other securities
(if any) at an aggregate price to the public of less than $500,000;

                                    (ii) if the Company has, within the twelve
month period preceding the date of such request, already effected two
registrations on Form S-3 for the Holders pursuant to this Section 1.5;

                                    (iii) if the Company shall furnish to the
Holders a certificate signed by the Chief Executive Officer of the Company
stating that in the good faith judgment of the Board of Directors of the
Company, it would be seriously detrimental to the Company and its stockholders
for such Form S-3 Registration to be effected at such time, in which event the
Company shall have the right to defer the filing of the Form S-3 registration
statement for a period of not more than sixty (60) days after receipt of the
request of the Holder or Holders under this Section 1.5; provided that the
Company shall not utilize this right more than once in any twelve month period;
provided, further, that the Company shall not register shares for its own
account during such sixty (60) day period, but such prohibition shall not apply
to the registration of Company shares in connection with (x) a merger or (y)
registration of shares relating to a stock option, stock purchase or similar
plan; or

                                    (iv) in any particular jurisdiction in which
the Company would be required to qualify to do business or to execute a general
consent to service of process in effecting such registration, qualification or
compliance.

                           (c) Subject to the foregoing, the Company shall file
a registration statement covering the Registrable Securities and other
securities so requested to be registered as soon as practicable after receipt of
the request or requests of the Holders.

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                  1.6 OBLIGATIONS OF THE COMPANY. Whenever required under this
Section 1 to effect the registration of any Registrable Securities, the Company
shall, as expeditiously as reasonably possible:

                           (a) except as otherwise provided in Section 1.3,
prepare and file with the SEC a registration statement with respect to such
Registrable Securities and use best efforts to cause such registration statement
to become effective, and keep such registration statement effective for a period
of up to 270 days or, if earlier, until the distribution contemplated in the
Registration Statement has been completed; provided that (i) such 270-day period
shall be extended for a period of time equal to the period the Holder refrains
from selling any securities included in such registration at the request of an
underwriter of Common Stock (or other securities) of the Company; and (ii) in
the case of any registration of Registrable Securities on Form S-3 (or any other
Form, to the extent permitted by law) that are intended to be offered on a
continuous or delayed basis, such 270-day period shall be extended, if
necessary, to keep the Registration Statement effective until all such
Registrable Securities are sold, except to the extent that the Holders (and any
affiliate of the Holder with whom such Holder must aggregate its sales under
Rule 144) of such Registrable Securities may sell those Registrable Securities
in any three-month period without regard to the volume limitation and without
registration in compliance with Rule 144 under the 1933 Act;

                           (b) prepare and file with the SEC such amendments and
supplements to such registration statement and the prospectus used in connection
with such registration statement as may be necessary to comply with the 1933 Act
with respect to the disposition of all securities covered by such registration
statement during the period of time such registration statement remains
effective;

                           (c) furnish to the Holders such numbers of copies of
a prospectus, including a preliminary prospectus, in conformity with the
requirements of the 1933 Act, and such other documents as they may reasonably
request to facilitate the disposition of Registrable Securities owned by them;

                           (d) use best efforts to register and qualify the
securities covered by such registration statement under such other securities or
Blue Sky laws of such jurisdictions as shall be reasonably requested by the
Holders; provided that the Company shall not be required in connection therewith
or as a condition thereto to qualify to do business or to file a general consent
to service of process in any such states or jurisdictions;

                           (e) in the event of any underwritten public offering,
enter into and perform its obligations under an underwriting agreement, in usual
and customary form, with the managing underwriter of such offering;

                           (f) during the period of time such registration
statement remains effective, notify each Holder of Registrable Securities
covered by such registration statement at any time when a prospectus relating
thereto is required to be delivered under the 1933 Act or the happening of any
event as a result of which the prospectus included in such registration
statement, as then in effect, includes an untrue statement of a material fact or
omits to state a material fact required to be stated therein or necessary to
make the statements therein not misleading in the light of the circumstances
then existing;

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                           (g) cause all such Registrable Securities registered
hereunder to be listed on each securities exchange on which securities of the
same class issued by the Company are then listed;

                           (h) provide a transfer agent and registrar for all
Registrable Securities registered hereunder and a CUSIP number for all such
Registrable Securities, in each case not later than the effective date of such
registration; and

                           (i) (i) furnish, at the request of any Holder, on the
date that such Registrable Securities are delivered to the underwriters for sale
in connection with a registration pursuant to this Section 1, if such securities
are being sold through underwriters, or, if such securities are not being sold
through underwriters, on the date that the registration statement with respect
to such securities becomes effective, (i) an opinion, dated such date, of the
counsel representing the Company for the purposes of such registration, in form
and substance as is customarily given to underwriters in an underwritten public
offering, addressed to the underwriters, if any, and to the Holders requesting
registration of Registrable Securities, and (ii) a "comfort" letter signed by
the independent public accountants who have certified the Company's financial
statements included in the registration statement, covering substantially the
same matters with respect to the registration statement (and the prospectus
included therein) and with respect to events subsequent to the date of the
financial statements, as are customarily covered in accountants' letters
delivered to the underwriters in underwritten public offerings of securities
addressed to the underwriters, if any, and to the Holders requesting
registration of Registrable Securities.

                  1.7 INFORMATION FROM HOLDER. It shall be a condition precedent
to the obligations of the Company to take any action pursuant to this Section 1
with respect to the Registrable Securities of any selling Holder that such
Holder shall furnish to the Company such information regarding such Holder, the
Registrable Securities held by such Holder, and the intended method of
disposition of such securities as shall be required to effect the registration
of such Registrable Securities.

                  1.8 EXPENSES OF REGISTRATION. All expenses incurred in
connection with registrations, filings or qualifications pursuant to this
Section 1, including (without limitation) all registration, filing and
qualification fees, printing fees and expenses, accounting fees and expenses,
fees and disbursements of counsel for the Company and the reasonable fees and
disbursements of one counsel for the selling Holders selected by the Holders,
shall be borne by the Company. Notwithstanding the foregoing, the Company shall
not be required to pay for any expenses of any registration proceeding begun
pursuant to Sections 1.3 and 1.5 if the registration request is subsequently
withdrawn at the request of the Holders of a majority of the Registrable
Securities to be registered (in which case all participating Holders shall bear
such expenses pro rata based on the number of Registrable Securities that were
requested to be included in the withdrawn registration); provided that, if at
the time of such withdrawal, the Holders shall have learned of a material
adverse change in the condition, business, or prospects of the Company from that
known to the Holders at the time of their request and shall have withdrawn the

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request with reasonable promptness following disclosure by the Company of such
material adverse change, then the Holders shall not be required to pay any of
such expenses and shall retain their rights pursuant to Sections 1.3 and 1.5.
Anything herein to the contrary notwithstanding, all underwriting discounts and
commissions incurred in connection with a sale of Registrable Securities shall
be borne and paid by the Holder thereof, and the Company shall have no
responsibility therefor.

                  1.9 INDEMNIFICATION. If any Registrable Securities are
included in a registration statement under this Section 1:

                           (a) To the extent permitted by law, the Company will
indemnify and hold harmless each Holder, the partners or officers, directors and
stockholders of such Holder, legal counsel and accountants for such Holder, any
underwriter (as defined in the 1933 Act) for such Holder and each person, if
any, who controls such Holder or underwriter within the meaning of the 1933 Act
or the 1934 Act, against any losses, claims, damages or liabilities (joint or
several) to which they may become subject under the 1933 Act, the 1934 Act or
any other federal or state securities law, insofar as such losses, claims,
damages or liabilities (or actions in respect thereof) arise out of or are based
on any of the following statements, omissions or violations (collectively a
"Violation"): (i) any untrue statement or alleged untrue statement of a material
fact contained in such registration statement, including any preliminary
prospectus or final prospectus contained therein or any amendments or
supplements thereto, (ii) the omission or alleged omission to state therein a
material fact required to be stated therein, or necessary to make the statements
therein not misleading, or (iii) any violation or alleged violation by the
Company of the 1933 Act, the 1934 Act, any state securities law or any rule or
regulation promulgated under the 1933 Act, the 1934 Act or any state securities
law; and the Company will reimburse such Holder, underwriter or controlling
person for any legal or other expenses incurred, as incurred, in connection with
investigating or defending any such loss, claim, damage, liability or action;
provided that the indemnity agreement in this Section 1.9(a) shall not apply to
amounts paid in settlement of any such loss, claim, damage, liability or action
if such settlement is effected without the consent of the Company (which consent
shall not be unreasonably withheld or delayed), nor shall the Company be liable
in any such case for any such loss, claim, damage, liability or action to the
extent that it arises out of or is based on a Violation that occurs in reliance
on and in conformity with written information furnished expressly for use in
connection with such registration by such Holder, underwriter or controlling
person.

                           (b) To the extent permitted by law, each selling
Holder will indemnify and hold harmless the Company, each of its directors, each
of its officers who shall have signed the registration statement, each person,
if any, who controls the Company within the meaning of the 1933 Act, legal
counsel and accountants for the Company, any underwriter, any other Holder
selling securities in such registration statement and any controlling person of
any such underwriter or other Holder, against any losses, claims, damages or
liabilities to which any of the foregoing persons may become subject, under the
1933 Act, the 1934 Act or any other federal or state securities law, insofar as
such losses, claims, damages or liabilities (or actions in respect thereof)
arise out of or are based on any Violation, in each case to the extent (and only
to the extent) that such Violation occurs in reliance on and in conformity with
written information furnished by such Holder expressly for use in connection

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with such registration; and each such Holder will reimburse any person intended
to be indemnified pursuant to this Section 1.9(b), for any legal or other
expenses reasonably incurred, as incurred, by such person in connection with
investigating or defending any such loss, claim, damage, liability or action;
provided that the indemnity agreement in this Section 1.9(b) shall not apply to
amounts paid in settlement of any such loss, claim, damage, liability or action
if such settlement is effected without the consent of the Holder (which consent
shall not be unreasonably withheld or delayed); and provided further that in no
event shall any indemnity by such Holder under this Section 1.9(b), when
aggregated with amounts contributed, if any, pursuant to Section 1.9(d), exceed
the net proceeds from the sale of Registrable Securities hereunder received by
such Holder.

                           (c) Promptly after receipt by an indemnified party
under this Section 1.9 of notice of the commencement of any action (including
any governmental action), such indemnified party will, if a claim in respect
thereof is to be made against any indemnifying party under this Section 1.9,
deliver to the indemnifying party notice of the commencement thereof and the
indemnifying party shall have the right to participate in, and, to the extent
that the indemnifying party so desires, jointly with any other indemnifying
party similarly noticed, to assume the defense thereof with counsel mutually
satisfactory to the parties; provided that an indemnified party (together with
all other indemnified parties that may be represented without conflict by one
counsel) shall have the right to retain one separate counsel, with the fees and
expenses to be paid by the indemnifying party, if representation of such
indemnified party by the counsel retained by the indemnifying party would be
inappropriate due to actual or potential differing interests between such
indemnified party and any other party represented by such counsel in such
proceeding. The failure to notify the indemnifying party within a reasonable
time of the commencement of any such action, if prejudicial to its ability to
defend such action, shall relieve such indemnifying party of any liability to
the indemnified party under this Section 1.9, but the omission so to notify the
indemnifying party will not relieve it of any liability that it may have to any
indemnified party otherwise than under this Section 1.9.

                           (d) If the indemnification provided in this Section
1.9 is held by a court of competent jurisdiction to be unavailable to an
indemnified party with respect to any loss, liability, claim, damage or expense
referred to herein, then the indemnifying party, in lieu of indemnifying such
indemnified party hereunder, shall contribute to the amount paid or payable by
such indemnified party as a result of such loss, liability, claim, damage or
expense in such proportion as is appropriate to reflect the relative fault of
the indemnifying party on the one hand and of the indemnified party on the other
in connection with the statements or omissions that shall have resulted in such
loss, liability, claim, damage or expense, as well as any other relevant
equitable considerations; provided that in no event shall any contribution by a
Holder under this Section 1.9(d), when aggregate with amounts paid, if any,
pursuant to Section 1.9(b), exceed the net proceeds from the sale of Registrable
Securities hereunder received by such Holder. The relative fault of the
indemnifying party and of the indemnified party shall be determined by reference
to, among other things, whether the untrue or alleged untrue statement of a
material fact or the omission to state a material fact relates to information
supplied by the indemnifying party or by the indemnified party and the parties'
relative intent, knowledge, access to information, and opportunity to correct or
prevent such statement or omission.

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                           (e) Notwithstanding the foregoing, to the extent that
the provisions on indemnification and contribution contained in the underwriting
agreement entered into in connection with the underwritten public offering are
in conflict with the foregoing provisions, the provisions in the underwriting
agreement shall control.

                           (f) The obligations of the Company and Holders under
this Section 1.9 shall survive the completion of any offering of Registrable
Securities in a registration statement under this Section 1, and otherwise.

                  1.10 REPORTS UNDER 1934 ACT. With a view to making available
to the Holders the benefits of Rule 144 promulgated under the 1933 Act and any
other rule or regulation of the SEC that may at any time permit a Holder to sell
securities of the Company to the public without registration or pursuant to a
registration statement (including, without limitation, Form S-3), the Company
agrees to:

                           (a) make and keep public information available, as
those terms are used in SEC Rule 144, at all times;

                           (b) take such action as is necessary to enable the
Holders to utilize Form S-3 for the sale of their Registrable Securities;

                           (c) file with the SEC in a timely manner all reports
and other documents required of the Company under the 1933 Act and the 1934 Act;
and

                           (d) furnish to any Holder, so long as the Holder owns
any Registrable Securities, forthwith on request, (i) a written statement by the
Company that it has complied with the reporting requirements of SEC Rule 144,
the 1933 Act and the 1934 Act, or that it qualifies as a registrant whose
securities may be resold pursuant to Form S-3, (ii) a copy of the most recent
annual or quarterly report of the Company and such other reports and documents
so filed by the Company, and (iii) such other information as may be reasonably
requested in availing any Holder of any rule or regulation of the SEC that
permits the selling of any such securities without registration or pursuant to
such form.

                  1.11 ASSIGNMENT OF REGISTRATION RIGHTS. The rights to cause
the Company to register Registrable Securities pursuant to this Section 1 may be
assigned (but only with all related obligations) by a Holder to a transferee or
assignee of such Registrable Securities that (i) is a subsidiary, parent,
current or former partner, current or former limited partner, current or former
member, current or former manager or stockholder of a Holder, (ii) is an entity
controlling, controlled by or under common control with a Holder, including
without limitation a corporation or limited liability company that is a direct
or indirect parent or subsidiary of the Holder, (iii) is a transferee or
assignee of a Holder and the number of shares transferred or assigned constitute
at least 100,000 shares of Registrable Securities held by such Holder (as
adjusted for stock split, combinations, dividends and the like); provided that:
(a) the Company is, within a reasonable time after such transfer, notified of
the name and address of such transferee or assignee and the Registrable
Securities with respect to which such registration rights are being assigned;
(b) such transferee or assignee agrees in writing to be bound by and subject to
the terms and conditions of this Agreement; (c) such assignment shall be
effective only if immediately following such transfer the further disposition of
such securities by the transferee or assignee is restricted under the 1933 Act;
and (d) such assignment is not made pursuant to a registration statement
effected pursuant to this Agreement.

                                       10
<PAGE>

                  1.12 LIMITATIONS ON SUBSEQUENT REGISTRATION RIGHTS. For a
period of one year after the date of this Agreement, the Company shall not,
without the prior written consent of the Holders of at least 80% of the
Registrable Securities, enter into any agreement with any holder or prospective
holder of any securities of the Company that would grant such holder or
prospective holder any rights to require the Company to register such securities
under terms or conditions that are pari passu or that are more favorable than
those provided for herein and will not grant any registration rights that
diminish or adversely affect the registration rights of the Holders hereunder
(including, without limitation, reducing the number of Registrable Securities
that are to be included in any registration or proposed registration filed under
the terms hereof), unless (i) the prospective holder or holders purchase in
excess of $10,000,000 worth of securities from the Company and (ii) under the
terms of such agreement, such holder or prospective holder shall have been
granted rights to require the Company to register such securities under terms or
conditions that are pari passu or that are less favorable than those provided
for herein and such rights do not diminish or adversely affect the registration
rights of the Holders hereunder (except that such rights may result in a pari
passu reduction in the number of Registrable Securities that are to be included
in any registration or proposed registration filed under the terms hereof).

                  1.13 TERMINATION OF REGISTRATION RIGHTS. No Holder shall be
entitled to exercise any right provided in this Section 1 with respect to a
Registrable Security (i) after the date on which that Registrable Security has
been sold under a registration statement filed in accordance with this Agreement
or (ii) if all Registrable Securities held by such Holder (and any affiliate of
the Holder with whom such Holder must aggregate its sales under Rule 144) can be
sold in any three-month period without volume limitation and without
registration in compliance with Rule 144 under the 1933 Act.

         2. COVENANTS.

                  2.1 DELIVERY OF SEC REPORTS. The Company shall deliver to each
Holder holding Registrable Securities all reports and other documents of the
Company that the Company is required to file with the SEC under the 1933 Act or
the 1934 Act within twenty-four hours of the time such reports or other
documents are filed with the SEC.

                  2.2 CONFIDENTIAL INFORMATION.

                           (a) The Company shall provide to each Holder not less
than ten days' prior written notice of its intention to deliver to such Holder
confidential or non-public information relating to the Company which is marked
as "confidential" or "non-public." If a Holder notifies Company that it does not
desire to receive such confidential or non-public information, then the Company
shall not deliver such confidential or non-public information to such Holder.

                                       11
<PAGE>

                           (b) Each Holder covenants with the Company that,
subject to the Company's compliance with the provision of Section 2.2(a) hereto,
the Holder confirms, acknowledges, and covenants that information which is
marked "confidential" or "non-public", and is received by it with respect to the
Company pursuant to this Agreement, or with respect to the transactions
described herein or in the Purchase Agreement, or in connection with the
participation by the Holder or its employee or agent as a stockholder of the
Company, is and shall be confidential and for the Holder's use only, and the
Holder will not use such information in violation of the securities laws, or any
other laws, or reproduce, disclose or disseminate such information to any other
person (other than the Holder's employees, directors or agents having a need to
know the contents of such information and the Holder's attorneys), except in
connection with the exercise of rights under this Agreement, unless (i) the
Company has made such information available to the public generally, (ii) such
information has otherwise been made generally or publicly available, or (iii)
the Holder is required to disclose such information by a governmental body or
pursuant to legal process, in which case the Holder shall provide at least three
days' prior notice of such proposed disclosure or such lesser notice as the
Holder shall have received. Company acknowledges no information contained in
this Agreement and the Purchase Agreement is confidential or non-public
information. Notwithstanding the foregoing, the Holder may, in its sole
discretion, decline to receive from the Company information which is marked
"confidential" or "non-public", and as a result thereof shall not be deemed to
have received or have any knowledge of such information marked "confidential" or
"non-public", provided it has not received same.

                  2.3 CONFLICTS OF INTEREST. The Company shall use its best
efforts to ensure that the Company's employees, during the term of their
employment with the Company, do not engage in activities which would result in a
conflict of interest with the Company. The Company's obligations hereunder
include, but are not limited to, requiring that the Company's employees devote
their primary productive time, ability and attention to the business of the
Company, requiring that the Company's executive officers enter into reasonable
and customary agreements regarding proprietary information and confidentiality
and inventions, and preventing the Company's employees from engaging or
participating in any business that is in competition with the business of the
Company.

                  2.4 PROPRIETARY AGREEMENTS. The Company shall have each
executive officer of the Company execute the Company's standard form of
non-disclosure and proprietary information agreements, prior to disclosing any
proprietary information to any such officer, employee and consultant. The
Company will use its best efforts to prevent any executive officer from
violating the confidentiality and proprietary information agreement entered into
between the Company and each of its executive officers.

                  2.5 EXTRAORDINARY REMUNERATION. The Board of Directors may not
approve any plan or action to grant extraordinary remuneration to management in
connection with the sale of the Company or any subsidiary of the Company, or the
termination of employment or otherwise, unless such plan or action has been
approved by a majority of the non-employee members of the Board of Directors.

                                       12
<PAGE>

                  2.6 RELATED PARTY AGREEMENTS. Without prior written consent of
the Holders of at least 80% of the Registrable Securities, the Company shall not
and the Company shall cause its subsidiaries to not enter into any agreements,
understandings or transactions (other than employer/employee relationships) with
any of its or its subsidiaries' respective officers, directors, shareholders
(who hold one percent or more of the Company's Common Stock (on a fully-diluted
basis) or who hold one percent or more of the equity of any subsidiary of the
Company) or any affiliate thereof, which would have a material adverse effect on
the Condition of the Company.

                  2.7 RIGHT OF FIRST REFUSAL. The Company hereby grants to the
Holders, as a group, the exclusive right of first refusal to purchase all New
Securities (as defined in this Section 2.7) which the Company may, from time to
time for a period of one year after the date of this agreement, propose to sell
and issue. Each Holder shall have a right of first refusal for such Holder's pro
rata share of the right of first refusal of all Holders, as a group. A Holder's
pro rata share, for purposes of this right of first refusal, is the ratio of (i)
the number of shares of Common Stock owned by such Holder and Common Stock
issuable to Holder upon the exercise of any Warrant held by such Holder
immediately prior to the issuance of New Securities to (ii) the total number of
shares of Common Stock owned by all Holders and Common Stock issuable to all
Holders upon the exercise of any Warrant immediately prior to the issuance of
New Securities. Each Holder shall have a right of over-allotment such that if
any Holder fails to exercise its right hereunder to purchase its full pro rata
share of New Securities, the other Holders may elect to purchase the
non-purchasing Holder's unexercised portion on a pro rata basis within fifteen
(15) days from the date such non-purchasing Holder so fails to exercise its
right hereunder. This right of first refusal shall be subject to the following
provisions:

                           (a) "New Securities" shall mean any subordinated
debentures of the Company and any capital stock (including Common Stock and/or
Preferred Stock) of the Company whether now authorized or not, and rights,
options or warrants to purchase such capital stock, and securities of any type
whatsoever that are, or may become, convertible into capital stock; provided
that the term "New Securities" does not include (i) 3,500,000 shares of common
stock issuable to employees, consultants, officers or directors of the Company
pursuant to the Company's 1998 Equity Incentive Plan and 688,535 shares of
Common Stock issuable to employees, consultants, officers or directors of the
Company pursuant to the Company's 1989 Incentive Stock Option Plan; (ii) Common
Stock issuable upon exercise of a warrant for 25,000 shares of Common Stock
outstanding prior to the First Closing; (iii) Common Stock to be issued upon the
First Closing or any subsequent Closing under the Purchase Agreement; (iv)
Common Stock issuable upon exercise of any Warrant; and (v) securities issued in
connection with any stock split, stock dividend or recapitalization of the
Company;

                           (b) In the event the Company proposes to undertake an
issuance of New Securities, it shall give each Holder written notice of its
intention, describing the type of New Securities, and their price and the
general terms upon which the Company proposes to issue the same. Each Holder
shall have fifteen (15) days after any such notice is mailed or delivered to
agree to purchase such Holder's pro rata share of such New Securities for the
price and upon the terms specified in the notice by giving written notice to the
Company and stating therein the quantity of New Securities to be purchased.

                                       13
<PAGE>

                           (c) In the event the Holders fail to exercise fully
the right of first refusal within said fifteen (15) day period and after the
expiration of the 15-day period for the exercise of the over-allotment
provisions of this Section 2.7, the Company shall have sixty (60) days
thereafter to sell the New Securities as to which the Holders' right of first
refusal option set forth in this Section 2.7 was not exercised, at a price and
upon terms no more favorable to the purchasers thereof than specified in the
Company's notice to Holders pursuant to this Section 2.7. In the event the
Company has not sold the New Securities within such sixty (60) day period, the
Company shall not thereafter issue or sell any New Securities without first
again offering such securities to the Holders in the manner provided in this
Section 2.7.

                  2.8 RESERVE FOR EXERCISE SHARES. The Company shall at all
times reserve and keep available out of its authorized but unissued shares of
Common Stock such number of shares of Common Stock (the "Exercise Shares") as
shall be sufficient to enable it to comply with its exercise obligations under
the Warrants. If at any time the number of Exercise Shares shall not be
sufficient to effect the exercise of the Warrants, the Company will forthwith
take such corporate action as may be necessary to increase its authorized but
unissued shares of Common Stock to such number as will be sufficient for such
purposes. The Company will obtain authorization, consent, approval or other
action by, or make any filing with, any administrative body that may be required
under applicable state securities laws in connection with the issuance of
Exercise Shares.

                  2.9 TERMINATION OF COVENANTS. The covenants set forth in
Sections 2.1 through 2.7 shall terminate as to each Investor and be of no
further force and effect at the time the Investors no longer hold any
Registrable Securities.

         3. MISCELLANEOUS.

                  3.1 SUCCESSORS AND ASSIGNS. Except as otherwise provided
herein, this Agreement shall inure to the benefit of and bind the respective
successors and assigns of the parties (including transferees of any shares of
Registrable Securities). Nothing in this Agreement, express or implied, is
intended to confer on any party other than the parties hereto or their
respective successors and assigns any rights, remedies, obligations, or
liabilities under or by reason of this Agreement, except as expressly provided
in this Agreement.

                  3.2 GOVERNING LAW. This Agreement shall be governed by and
construed and interpreted in accordance with the laws of the State of
Washington, without giving effect to its conflicts of law principles. All
disputes between the parties hereto, whether sounding in contract, tort, equity
or otherwise, shall be resolved only by state and federal courts located in
Spokane, Washington, and the courts to which an appeal therefrom may be taken.
All parties hereto waive any objections to the location of the above referenced
courts, including but not limited to any objection based on lack of
jurisdiction, improper venue or forum non conveniens.

                  3.3 COUNTERPARTS. This Agreement may be executed in two or
more counterparts, each of which shall be deemed an original, but all of which
together shall constitute one and the same instrument.

                  3.4 HEADINGS. The headings of sections and subsections in this
Agreement are used for convenience of reference only and are not to be
considered in construing or interpreting this Agreement.

                                       14
<PAGE>

                  3.5 NOTICES. Any request, consent, notice or other
communication required or permitted under this Agreement shall be in writing and
shall be deemed duly given and received when delivered personally or transmitted
by facsimile, one business day after being deposited for next-day delivery with
a nationally recognized overnight delivery service, or three days after being
deposited as first class mail with the United States Postal Service, all charges
or postage prepaid, and properly addressed to the party to receive the same at
the address indicated for such party on the applicable signature page hereof, or
at such other address as such party may designate by ten days' advance notice to
the other parties.

                  3.6 EXPENSES. If any action at law or in equity is necessary
to enforce or interpret any of the terms of this Agreement, the prevailing party
shall be entitled to reasonable attorneys' fees, costs and necessary
disbursements in addition to any other relief to which such party may be
entitled.

                  3.7 ENTIRE AGREEMENT: AMENDMENTS AND WAIVERS. This Agreement
(including the Schedule hereto) constitutes the full and entire understanding
and agreement among the parties with regard to the subjects hereof and thereof.
Any term of this Agreement may be amended and the observance of any term of this
Agreement may be waived (either generally or in a particular instance and either
retroactively or prospectively) only with the consent of the Company and the
holders of more than 50% of the Registrable Securities; provided that no
amendment shall be effective unless approved by the holder or holders of
Registrable Securities that shall be affected adversely, or affected differently
from the Holders generally, by such amendment. Any amendment or waiver effected
in accordance with this paragraph shall be binding on the Company, each holder
of any Registrable Securities and each future holder of all such Registrable
Securities.

                  3.8 SEVERABILITY. If any provision of this Agreement is held
by a court of competent jurisdiction to be unenforceable under applicable law,
such provision shall be excluded from this Agreement and the balance of the
Agreement shall be interpreted as if such provision were so excluded and shall
be enforceable in accordance with its terms.

                   [Signatures appear on the following page]

                                       15
<PAGE>

         IN WITNESS WHEREOF, this Investors' Rights Agreement has been duly
executed by or on behalf of the parties hereto as of the date first above
written.

                                   "COMPANY"

                                   SVI HOLDINGS, INC.


                                   By: /S/ Barry Schechter
                                      ------------------------------------------
                                   Name: Barry Schechter
                                   Title:  President and Chief Executive Officer

                                   12707 High Bluff Drive, Suite 335
                                   San Diego, CA 92130
                                   Tel: (858) 481-0103
                                   Fax: (858) 481-9703

                                   with a copy to:

                                   Solomon Ward Seidenwurm & Smith
                                   401 B Street, Suite 1200
                                   San Diego, CA 92101
                                   Attn;  Norman Smith, Esq.
                                   Tel: (619) 231-0303
                                   Fax: (619) 231-4755

                                   "INVESTOR"

                                   KOYAH LEVERAGE PARTNERS, L.P.

                                   By: Koyah Ventures LLC, its general partner

                                       By: /s/ A. Scott Atkinson
                                           ------------------------------------

                                       Name: A. Scott Atkinson
                                             ----------------------------------

                                       Title: Manager
                                              ---------------------------------

                                   c/o ICM Asset Management, Inc.
                                   601 West Main Avenue, Suite 600
                                   Spokane, WA  99201
                                   Attn: Robert Law, Esq.
                                   Tel:  (509) 455-3588
                                   Fax:  (509) 444-4500

<PAGE>

                                   with copies to:
                                   Paine Hamblen Coffin Brooke & Miller LLP
                                   W. 717 Sprague, Suite 1200
                                   Spokane, WA 99202
                                   Attn: Chris Hogstad, Esq.
                                   Tel:  (509) 455-6000
                                   Fax:  (509) 838-0007

                                   "INVESTOR"

                                   KOYAH PARTNERS, L.P.

                                   By: Koyah Ventures LLC, its general partner

                                       By: /s/ A. Scott Atkinson
                                           ------------------------------------

                                       Name: A. Scott Atkinson
                                             ----------------------------------

                                       Title: Manager
                                              ---------------------------------

                                   c/o ICM Asset Management, Inc.
                                   601 West Main Avenue, Suite 600
                                   Spokane, WA  99201
                                   Attn:    Robert Law, Esq.
                                   Tel:     (509) 455-3588
                                   Fax:     (509) 444-4500

                                   with copies to:
                                   Paine Hamblen Coffin Brooke & Miller LLP
                                   W. 717 Sprague, Suite 1200
                                   Spokane, WA 99202
                                   Attn:    Chris Hogstad, Esq.
                                   Tel:     (509) 455-6000
                                   Fax:     (509) 838-0007

                                   "INVESTOR"

                                   /s/ Nigel Davey
                                   --------------------------------------------
                                   Nigel Davey

                                   Address:____________________________________
                                           ____________________________________
                                           ____________________________________
                                   Tel:    ____________________________________
                                   Fax:    ____________________________________

<PAGE>

                                   "INVESTOR"

                                   /s/ Brian Cathcart
                                   --------------------------------------------
                                   Brian Cathcart

                                   Address:____________________________________
                                           ____________________________________
                                           ____________________________________
                                   Tel:    ____________________________________
                                   Fax:    ____________________________________