---

U.S. SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

Form 10-Q



|x | QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
|- | ---------------------------------------------------------------------------------------

For the quarterly period ended June 30, 2006

OR



| ̈ | TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
|- | ----------------------------------------------------------------------------------------

For the transition period from  to

Commission
file number 000-25067

PRIVATE MEDIA GROUP, INC.

(Exact Name of Registrant as Specified in its Charter)



|                                                               |  |                                        
|-------------------------------------------------------------- |  | ---------------------------------------
|Nevada                                                         |  | 87-0365673                             
|(State or other jurisdiction of incorporation or organization) |  | (I.R.S. Employer Identification Number)

3230 Flamingo Road, Suite 156, Las Vegas, Nevada 89121

(Registered office)

Carretera de
Rubí 22-26, 08190 Sant Cugat del Vallès, Barcelona, Spain

(European headquarters and address of principal executive
offices)

34-93-590-7070

Registrants telephone number

Indicate by check mark whether the registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the past 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements
for the past 90 days.

Yes þ  No ̈

Indicate by check mark whether the registrant is a large accelerated
filer, an accelerated file, or a non-accelerated filer (as defined in Rule 12b-2 of the Act).

Large Accelerated Filer ̈Accelerated Filer ̈Non-accelerated filer   þ

Indicate by
check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).

Yes ̈No þ

State the number of shares outstanding of each of the issuers classes of common equity, as of the latest practicable date



|                              |  |                               
|----------------------------- |  | ------------------------------
|Class                         |  | Outstanding at August 10,
2006
|Common Stock, par value $.001 |  | 52,945,002                    



---



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PART I.



|Item 1. | Financial Statements
|------- | --------------------

PRIVATE MEDIA GROUP, INC.

CONSOLIDATED BALANCE SHEETS



|                                                                                                                                                                    |  |                |   |  |                      |   |  |        |  
|------------------------------------------------------------------------------------------------------------------------------------------------------------------- |  | -------------- | - |  | -------------------- | - |  | ------ | -
|                                                                                                                                                                    |  | December 31,   |   |  | June 30, (Unaudited) |  
|                                                                                                                                                                    |  | 2005           |   |  | 2006                 |   |  | 2006   |  
|                                                                                                                                                                    |  | EUR            |   |  | EUR                  |   |  | USD    |  
|                                                                                                                                                                    |  | (in thousands) |  
|ASSETS                                                                                                                                                              |  |                |   |  |                      |   |  |        |  
|Cash and cash equivalents                                                                                                                                           |  | 3,112          |   |  | 3,016                |   |  | 3,817  |  
|Trade accounts receivable                                                                                                                                           |  | 8,813          |   |  | 8,311                |   |  | 10,520 |  
|Receivable from sale of building                                                                                                                                    |  | 225            |   |  |                     |   |  |       |  
|Related party receivable                                                                                                                                            |  | 5,888          |   |  | 5,993                |   |  | 7,586  |  
|Inventories - net (Note 2)                                                                                                                                          |  | 9,780          |   |  | 9,270                |   |  | 11,735 |  
|Deferred income tax asset                                                                                                                                           |  | 2,836          |   |  | 2,836                |   |  | 3,590  |  
|Prepaid expenses and other current assets                                                                                                                           |  | 2,953          |   |  | 2,979                |   |  | 3,771  |  
|                                                                                                                                                                    |  |                |   |  |                      |   |  |        |  
|TOTAL CURRENT ASSETS                                                                                                                                                |  | 33,607         |   |  | 32,405               |   |  | 41,019 |  
|Library of photographs and videos  net                                                                                                                             |  | 17,058         |   |  | 17,216               |   |  | 21,793 |  
|Property, plant and equipment  net                                                                                                                                 |  | 2,163          |   |  | 2,095                |   |  | 2,652  |  
|Other intangible assets                                                                                                                                             |  | 3,343          |   |  | 3,282                |   |  | 4,155  |  
|Goodwill                                                                                                                                                            |  | 2,425          |   |  | 2,425                |   |  | 3,069  |  
|Other assets                                                                                                                                                        |  | 304            |   |  | 319                  |   |  | 404    |  
|                                                                                                                                                                    |  |                |   |  |                      |   |  |        |  
|TOTAL ASSETS                                                                                                                                                        |  | 58,901         |   |  | 57,742               |   |  | 73,092 |  
|                                                                                                                                                                    |  |                |   |  |                      |   |  |        |  
|LIABILITIES AND SHAREHOLDERS EQUITY                                                                                                                                |  |                |   |  |                      |   |  |        |  
|Short-term borrowings                                                                                                                                               |  | 3,853          |   |  | 3,594                |   |  | 4,549  |  
|Current portion of long-term borrowings                                                                                                                             |  | 1,511          |   |  | 750                  |   |  | 950    |  
|Accounts payable trade                                                                                                                                              |  | 5,871          |   |  | 5,873                |   |  | 7,434  |  
|Income taxes payable                                                                                                                                                |  | 488            |   |  | 146                  |   |  | 185    |  
|Deferred income taxes                                                                                                                                               |  | 52             |   |  | 52                   |   |  | 66     |  
|Accrued other liabilities                                                                                                                                           |  | 1,682          |   |  | 1,217                |   |  | 1,540  |  
|                                                                                                                                                                    |  |                |   |  |                      |   |  |        |  
|TOTAL CURRENT LIABILITIES                                                                                                                                           |  | 13,457         |   |  | 11,631               |   |  | 14,723 |  
|Long-term borrowings                                                                                                                                                |  | 555            |   |  | 344                  |   |  | 436    |  
|                                                                                                                                                                    |  |                |   |  |                      |   |  |        |  
|TOTAL LIABILITIES                                                                                                                                                   |  | 14,012         |   |  | 11,976               |   |  | 15,159 |  
|SHAREHOLDERS EQUITY                                                                                                                                                |  |                |   |  |                      |   |  |        |  
|Common Stock, $.001 par value, 100,000,000 shares authorized, 52,478,723 and 52,945,002 issued and outstanding at December 31, 2005 and
June 30, 2006, respectively |  | 885            |   |  | 885                  |   |  | 1,120  |  
|Additional paid-in capital                                                                                                                                          |  | 19,585         |   |  | 20,397               |   |  | 25,818 |  
|Retained earnings                                                                                                                                                   |  | 27,188         |   |  | 27,205               |   |  | 34,437 |  
|Accumulated other comprehensive income                                                                                                                              |  | (2,769         | ) |  | (2,720               | ) |  | (3,443 | )
|                                                                                                                                                                    |  |                |   |  |                      |   |  |        |  
|TOTAL SHAREHOLDERS EQUITY                                                                                                                                          |  | 44,889         |   |  | 45,767               |   |  | 57,932 |  
|                                                                                                                                                                    |  |                |   |  |                      |   |  |        |  
|TOTAL LIABILITIES AND SHAREHOLDERS EQUITY                                                                                                                          |  | 58,901         |   |  | 57,742               |   |  | 73,092 |  
|                                                                                                                                                                    |  |                |   |  |                      |   |  |        |  

See accompanying notes to consolidated statements.



- 2 -



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PRIVATE MEDIA GROUP, INC.

CONSOLIDATED STATEMENTS OF INCOME (LOSS)

AND COMPREHENSIVE INCOME (LOSS)



|                                                      |  |                                        |   |  |                                       |   |  |        |   |  |        |   |  |        |  
|----------------------------------------------------- |  | -------------------------------------- | - |  | ------------------------------------- | - |  | ------ | - |  | ------ | - |  | ------ | -
|                                                      |  | Three-monthsended June 30, (unaudited) |   |  | Six-months ended June 30, (unaudited) |  
|                                                      |  | 2005                                   |   |  | 2006                                  |   |  | 2005   |   |  | 2006   |   |  | 2006   |  
|                                                      |  | EUR                                    |   |  | EUR                                   |   |  | EUR    |   |  | EUR    |   |  | USD    |  
|                                                      |  | (in thousands)                         |  
|Net sales                                             |  | 7,083                                  |   |  | 7,723                                 |   |  | 14,521 |   |  | 14,130 |   |  | 17,886 |  
|Cost of sales                                         |  | 4,205                                  |   |  | 4,035                                 |   |  | 8,678  |   |  | 7,618  |   |  | 9,644  |  
|                                                      |  |                                        |   |  |                                       |   |  |        |   |  |        |   |  |        |  
|Gross profit                                          |  | 2,878                                  |   |  | 3,687                                 |   |  | 5,843  |   |  | 6,512  |   |  | 8,243  |  
|Selling, general and administrative expenses (Note 4) |  | 3,618                                  |   |  | 3,434                                 |   |  | 7,136  |   |  | 6,870  |   |  | 8,696  |  
|Gain on sale of building                              |  |                                       |   |  |                                      |   |  | 1,279  |   |  |       |   |  |       |  
|                                                      |  |                                        |   |  |                                       |   |  |        |   |  |        |   |  |        |  
|Operating profit (loss)                               |  | (740                                   | ) |  | 253                                   |   |  | (14    | ) |  | (358   | ) |  | (453   | )
|Interest expense                                      |  | 193                                    |   |  | 148                                   |   |  | 377    |   |  | 304    |   |  | 385    |  
|Interest income                                       |  | 51                                     |   |  | 70                                    |   |  | 87     |   |  | 117    |   |  | 148    |  
|                                                      |  |                                        |   |  |                                       |   |  |        |   |  |        |   |  |        |  
|Income (loss) before income tax                       |  | (882                                   | ) |  | 176                                   |   |  | (303   | ) |  | (545   | ) |  | (690   | )
|Income taxes (benefit)                                |  | (241                                   | ) |  | (344                                  | ) |  | 332    |   |  | (562   | ) |  | (711   | )
|                                                      |  |                                        |   |  |                                       |   |  |        |   |  |        |   |  |        |  
|Net income (loss)                                     |  | (641                                   | ) |  | 520                                   |   |  | 29     |   |  | 17     |   |  | 22     |  
|                                                      |  |                                        |   |  |                                       |   |  |        |   |  |        |   |  |        |  
|Other comprehensive income:                           |  |                                        |   |  |                                       |   |  |        |   |  |        |   |  |        |  
|Foreign currency adjustments                          |  | (432                                   | ) |  | 18                                    |   |  | (491   | ) |  | 50     |   |  | 63     |  
|                                                      |  |                                        |   |  |                                       |   |  |        |   |  |        |   |  |        |  
|Comprehensive income (loss)                           |  | (1,073                                 | ) |  | 538                                   |   |  | (462   | ) |  | 67     |   |  | 85     |  
|                                                      |  |                                        |   |  |                                       |   |  |        |   |  |        |   |  |        |  
|Net income (loss) per share:                          |  |                                        |   |  |                                       |   |  |        |   |  |        |   |  |        |  
|Basic                                                 |  | (0.01                                  | ) |  | 0.01                                  |   |  | 0.00   |   |  | 0.00   |   |  | 0.01   |  
|                                                      |  |                                        |   |  |                                       |   |  |        |   |  |        |   |  |        |  
|Diluted                                               |  | (0.01                                  | ) |  | 0.01                                  |   |  | 0.00   |   |  | 0.00   |   |  | 0.01   |  
|                                                      |  |                                        |   |  |                                       |   |  |        |   |  |        |   |  |        |  

See accompanying notes to consolidated statements.



- 3 -



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PRIVATE MEDIA GROUP, INC.

CONSOLIDATED STATEMENTS OF CASH FLOWS



|                                                                                |  |                                       |   |  |        |   |  |        |  
|------------------------------------------------------------------------------- |  | ------------------------------------- | - |  | ------ | - |  | ------ | -
|                                                                                |  | Six-months ended June 30, (unaudited) |  
|                                                                                |  | 2005                                  |   |  | 2006   |   |  | 2006   |  
|                                                                                |  | EUR                                   |   |  | EUR    |   |  | USD    |  
|                                                                                |  | (in thousands)                        |  
|Cash flows from operating activities:                                           |  |                                       |   |  |        |   |  |        |  
|Net income (loss)                                                               |  | 29                                    |   |  | 17     |   |  | 22     |  
|Adjustment to reconcile net income to net cash flows from operating activities: |  |                                       |   |  |        |   |  |        |  
|Depreciation                                                                    |  | 571                                   |   |  | 446    |   |  | 564    |  
|Stock based compensation                                                        |  |                                      |   |  | 38     |   |  | 48     |  
|Bond adjustment                                                                 |  | 45                                    |   |  | 47     |   |  | 60     |  
|Bad debt provision                                                              |  | 53                                    |   |  | 8      |   |  | 10     |  
|Amortization of other intangible assets                                         |  | 62                                    |   |  | 62     |   |  | 78     |  
|Amortization of photographs and videos                                          |  | 3,303                                 |   |  | 3,322  |   |  | 4,205  |  
|Gain on sale of building                                                        |  | (1,279                                | ) |  |       |   |  |       |  
|Effects of changes in operating assets and liabilities:                         |  |                                       |   |  |        |   |  |        |  
|Trade accounts receivable                                                       |  | (639                                  | ) |  | 494    |   |  | 626    |  
|Related party receivable                                                        |  | (109                                  | ) |  | (105   | ) |  | (133   | )
|Inventories                                                                     |  | (626                                  | ) |  | 510    |   |  | 645    |  
|Prepaid expenses and other current assets                                       |  | (272                                  | ) |  | (427   | ) |  | (540   | )
|Accounts payable trade                                                          |  | 275                                   |   |  | 1      |   |  | 2      |  
|Income taxes payable                                                            |  | (163                                  | ) |  | (342   | ) |  | (433   | )
|Accrued other liabilities                                                       |  | 510                                   |   |  | (466   | ) |  | (590   | )
|                                                                                |  |                                       |   |  |        |   |  |        |  
|Net cash provided by operating activities                                       |  | 1,761                                 |   |  | 3,606  |   |  | 4,565  |  
|Cash flows from investing activities:                                           |  |                                       |   |  |        |   |  |        |  
|Investment in library of photographs and videos                                 |  | (4,038                                | ) |  | (3,481 | ) |  | (4,406 | )
|Capital expenditures                                                            |  | (41                                   | ) |  | (401   | ) |  | (507   | )
|Cash received from sale of building                                             |  | 3,412                                 |   |  | 225    |   |  | 285    |  
|Investments in sale of other assets                                             |  | 6                                     |   |  | (14    | ) |  | (18    | )
|Note receivable                                                                 |  | 385                                   |   |  | 400    |   |  | 506    |  
|                                                                                |  |                                       |   |  |        |   |  |        |  
|Net cash (used in) investing activities                                         |  | 276                                   |   |  | (3,271 | ) |  | (4,140 | )
|Cash flow from financing activities:                                            |  |                                       |   |  |        |   |  |        |  
|Conversion of stock options                                                     |  |                                      |   |  | 79     |   |  | 100    |  
|Short-term borrowings  repayments                                              |  |                                      |   |  | (259   | ) |  | (328   | )
|Long-term borrowings  repayments                                               |  | (1,748                                | ) |  | (302   | ) |  | (382   | )
|Long-term loan  additions                                                      |  | 56                                    |   |  |       |   |  |       |  
|Short-term borrowings - additions                                               |  | 223                                   |   |  |       |   |  |       |  
|                                                                                |  |                                       |   |  |        |   |  |        |  
|Net cash (used in) provided by financing activities                             |  | (1,468                                | ) |  | (482   | ) |  | (610   | )
|Foreign currency translation adjustment                                         |  | (491                                  | ) |  | 49     |   |  | 63     |  
|                                                                                |  |                                       |   |  |        |   |  |        |  
|Net (decrease) increase in cash and cash equivalents                            |  | (476                                  | ) |  | (97    | ) |  | (123   | )
|Cash and cash equivalents at beginning of the period                            |  | 3,261                                 |   |  | 3,112  |   |  | 3,940  |  
|                                                                                |  |                                       |   |  |        |   |  |        |  
|Cash and cash equivalents at end of the period                                  |  | 2,785                                 |   |  | 3,016  |   |  | 3,817  |  
|                                                                                |  |                                       |   |  |        |   |  |        |  
|Cash paid for interest                                                          |  | 283                                   |   |  | 250    |   |  | 316    |  
|                                                                                |  |                                       |   |  |        |   |  |        |  
|Conversion of bond principal into common stock                                  |  |                                      |   |  | 694    |   |  | 878    |  
|                                                                                |  |                                       |   |  |        |   |  |        |  

See accompanying notes to consolidated statements.



- 4 -



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PRIVATE MEDIA GROUP, INC.

CONSOLIDATED STATEMENTS OF SHAREHOLDERS EQUITY



|                                               |  |              |   |                            |         |  |                           |   |  |                   |   |                                       |        |  |                             |   |  |        |  
|---------------------------------------------- |  | ------------ | - | -------------------------- | ------- |  | ------------------------- | - |  | ----------------- | - | ------------------------------------- | ------ |  | --------------------------- | - |  | ------ | -
|                                               |  | Common stock |   | Additional paid-in capital |         |  | Common stock to be issued |   |  | Retained earnings |   | Accumulated othercomprehensive income |        |  | Total share-holders equity |  
|                                               |  | Shares       |   |                            | Amounts |  |                           |   |  |                  
|                                               |  |              |   |                            | EUR     |  | EUR                       |   |  | EUR               |   |                                       | EUR    |  | EUR                         |   |  | EUR    |  
|Balance at January 1, 2005                     |  | 50,162,176   |   |                            | 883     |  | 17,321                    |   |  | 1,752             |   |                                       | 27,138 |  | (2,145                      | ) |  | 44,951 |  
|Repurchase of common stock                     |  | (46,479      | ) |                            |        |  | (127                      | ) |  |                  |   |                                       |       |  |                            |   |  | (127   | )
|Conversion of bond principal into common stock |  | 312,500      |   |                            |        |  | 529                       |   |  |                  |   |                                       |       |  |                            |   |  | 529    |  
|Conversion of bond interest into common stock  |  | 49,776       |   |                            |        |  | 113                       |   |  |                  |   |                                       |       |  |                            |   |  | 113    |  
|Conversion of options                          |  | 2,000,750    |   |                            | 2       |  | 1,750                     |   |  | (1,752            | ) |                                       |       |  |                            |   |  |       |  
|Translation adjustment                         |  |             |   |                            |        |  |                          |   |  |                  |   |                                       |       |  | (626                        | ) |  | (626   | )
|Net income (loss)                              |  |             |   |                            |        |  |                          |   |  |                  |   |                                       | 50     |  |                            |   |  | 50     |  
|                                               |  |              |   |                            |         |  |                           |   |  |                   |   |                                       |        |  |                             |   |  |        |  
|Balance at December 31, 2005                   |  | 52,478,723   |   |                            | 885     |  | 19,585                    |   |  |                  |   |                                       | 27,188 |  | 2,769                       |   |  | 44,889 |  
|Repurchase of common stock                     |  | (10,933      | ) |                            |        |  | (32                       | ) |  |                  |   |                                       |       |  |                            |   |  | (32    | )
|Conversion of bond principal into common stock |  | 430,848      |   |                            |        |  | 694                       |   |  |                  |   |                                       |       |  |                            |   |  | 694    |  
|Conversion of bond interest into common stock  |  | 12,616       |   |                            |        |  | 33                        |   |  |                  |   |                                       |       |  |                            |   |  | 33     |  
|Conversion of stock options                    |  | 33,750       |   |                            |        |  | 79                        |   |  |                  |   |                                       |       |  |                            |   |  | 79     |  
|Stock based compensation                       |  |             |   |                            |        |  | 38                        |   |  |                  |   |                                       |       |  |                            |   |  | 38     |  
|Translation adjustment                         |  |             |   |                            |        |  |                          |   |  |                  |   |                                       |       |  | 50                          |   |  | 50     |  
|Net income (loss)                              |  |             |   |                            |        |  |                          |   |  |                  |   |                                       | 17     |  |                            |   |  | 17     |  
|                                               |  |              |   |                            |         |  |                           |   |  |                   |   |                                       |        |  |                             |   |  |        |  
|Balance at June 30, 2006                       |  | 52,945,002   |   |                            | 885     |  | 20,397                    |   |  |                  |   |                                       | 27,205 |  | (2,720                      | ) |  | 45,768 |  
|                                               |  |              |   |                            |         |  |                           |   |  |                   |   |                                       |        |  |                             |   |  |        |  

See accompanying notes to consolidated statements.



- 5 -



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PRIVATE MEDIA GROUP, INC.

NOTES TO THE CONSOLIDATED INTERIM FINANCIAL STATEMENTS

(UNAUDITED)



|1. | Basis of Presentation
|-- | ---------------------

The accompanying unaudited
consolidated financial statements have been prepared in accordance with United States generally accepted accounting principles (U.S. GAAP) for interim financial information. Accordingly they do not include all of the information and
footnotes required by U.S. GAAP for complete financial statements. In the opinion of management, all adjustments (consisting of normal recurring accruals) considered necessary for a fair presentation of financial position and results of operations
have been included. Operating results for the six months period ended June 30, 2006 are not necessarily indicative of the results that may be expected for the year ended December 31, 2006. For further information, refer to the consolidated
financial statements and footnotes thereto included in the Companys annual report on form 10-K for the year ended December 31, 2005.

Solely for the convenience of the reader, the accompanying consolidated financial statements as of June 30, 2006 and for the six months then ended have been translated into United States dollars (USD) at the rate of EUR
0.79 per USD 1.00 the interbank exchange rate on June 30, 2006. The translations should not be construed as a representation that the amounts shown could have been, our could be, converted into US dollars at that or any other rate.

Stock-based compensation

On January 1, 2006, the Company adopted the Statement of Financial Accounting Standards No. 123 (revised 2004) Share Based Payment, (SFAS 123(R)), which is a revision of SFAS 123. SFAS 123(R) supersedes APB
25, and amends SFAS No. 95, Statement of Cash Flows. Generally, the approach in SFAS 123(R) is similar to the approach described in SFAS 123. However, SFAS 123(R) requires all share-based payments to employees, including grants of
employee stock options, to be recognized in the consolidated income statement based on their fair values. The Company adopted SFAS 123(R) using the modified-prospective method as proscribed in SFAS 123(R). Our consolidated financial statements as of
and for the first quarter of 2006 reflect the impact of adopting SFAS 123(R). In accordance with the modified prospective method, the consolidated financial statements for prior periods have not been restated to reflect, and do not include, the
impact of SFAS 123(R)

Stock-based compensation cost recognized during the period is based on the value of the portion of stock-based
payment awards that is ultimately expected to vest. Stock-based compensation cost recognized in the consolidated financial statements during the first quarter of 2006 included compensation cost for stock-based compensation granted prior to, but not
yet vested, as of December 31, 2005 based on the grant date fair value estimated in accordance with the pro forma provisions of SFAS 148 and compensation cost for the stock-based payment awards granted subsequent to December 31, 2005,
based on the grant date fair value estimated in accordance with FAS 123(R). As stock-based compensation cost recognized in the consolidated statement of income for the first quarter of 2006 is based on awards ultimately expected to vest, it has
been reduced for estimated forfeitures. SFAS 123(R) requires forfeitures to be estimated at the time of grant and revised, if necessary, in subsequent periods if actual forfeitures differ from those estimates. In the pro forma information
required under SFAS 148 for the periods prior to 2006, the Company accounted for forfeitures as they occurred.



- 6 -



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PRIVATE MEDIA GROUP, INC.

NOTES TO THE CONSOLIDATED INTERIM FINANCIAL STATEMENTS

(UNAUDITED)



Prior to January 1, 2006, and as permitted by Statement of Financial Accounting Standards
No. 123 (SFAS No. 123), Accounting for Stock-Based Compensation, the Company followed Accounting Principles Board Opinion No. 25 Accounting for Stock Issued to Employees (APB 25) and
related Interpretations for measurement and recognition of stock-based transactions with employees and adopted the disclosure-only provisions of SFAS No. 123. Under APB 25, generally no compensation expense was recognized since at the date of
grant, the exercise price of stock options was set: a) at, or above, current price at closing of market or, b) at the price at closing of market on a pre-determined future date. As of January 1, 2006, the accounting under APB 25 and the
disclosure-only provisions of SFAS No. 123 are no longer an alternative.

The following table illustrates the effect on net income
after taxes and net income per common share as if the Company had applied the fair value recognition provisions of SFAS No. 123 to stock-based compensation during the three and six month periods ended June 30, 2005 (in thousands, except
per share amounts):



|                                                                                                                                           |  |                                         |   |  |                                     |  
|------------------------------------------------------------------------------------------------------------------------------------------ |  | --------------------------------------- | - |  | ----------------------------------- | -
|                                                                                                                                           |  | Three-months ended June 30, (unaudited) |   |  | Six-monthsended June 30,(unaudited) |  
|                                                                                                                                           |  | 2005                                    |   |  | 2005                                |  
|                                                                                                                                           |  | EUR                                     |   |  | EUR                                 |  
|                                                                                                                                           |  | (in thousands)                          |  
|Net income, as reported                                                                                                                    |  | (641                                    | ) |  | 29                                  |  
|                                                                                                                                           |  |                                         |   |  |                                     |  
|Deduct: Total stock based employee compensation expense determined under fair value based method for all awards net of related tax
effects |  | (101                                    | ) |  | (218                                | )
|                                                                                                                                           |  |                                         |   |  |                                     |  
|Pro forma net income                                                                                                                       |  | (742                                    | ) |  | (189                                | )
|                                                                                                                                           |  |                                         |   |  |                                     |  
|Earnings per share:                                                                                                                        |  |                                         |   |  |                                     |  
|Basic  as reported                                                                                                                        |  | (0.01                                   | ) |  | 0.00                                |  
|                                                                                                                                           |  |                                         |   |  |                                     |  
|Basic  pro forma                                                                                                                          |  | (0.01                                   | ) |  | 0.00                                |  
|                                                                                                                                           |  |                                         |   |  |                                     |  
|Diluted  as reported                                                                                                                      |  | (0.01                                   | ) |  | 0.00                                |  
|                                                                                                                                           |  |                                         |   |  |                                     |  
|Diluted  pro forma                                                                                                                        |  | (0.01                                   | ) |  | 0.00                                |  
|                                                                                                                                           |  |                                         |   |  |                                     |  



- 7 -



---

PRIVATE MEDIA GROUP, INC.

NOTES TO THE CONSOLIDATED INTERIM FINANCIAL STATEMENTS

(UNAUDITED)



|2. | Inventories
|-- | -----------

Inventories consist of the following:



|                              |  |                |  |         
|----------------------------- |  | -------------- |  | --------
|                              |  | December 31,   |  | June 30,
|                              |  | 2005           |  | 2006    
|                              |  | EUR            |  | EUR     
|                              |  | (in thousands)
|Magazines for sale and resale |  | 3,534          |  | 3,595   
|Video cassettes               |  | 299            |  | 264     
|DVDs                          |  | 5,484          |  | 4,975   
|Other                         |  | 463            |  | 437     
|                              |  |                |  |         
|                              |  | 9,780          |  | 9,270   
|                              |  |                |  |         



|3. | Earnings (loss) per share
|-- | -------------------------

The following table sets
forth the computation of basic and diluted earnings per share:



|                                                                                             |  |                            |   |                           |            |  |            |  |           
|-------------------------------------------------------------------------------------------- |  | -------------------------- | - | ------------------------- | ---------- |  | ---------- |  | ----------
|                                                                                             |  | Three-months endedJune 30, |   | Six-months ended June 30,
|                                                                                             |  | 2005                       |   |                           | 2006       |  | 2005       |  | 2006      
|Numerator: (EUR in thousands)                                                                |  |                            |   |                           |            |  |            |  |           
|Net income (loss)                                                                            |  | (641                       | ) |                           | 520        |  | 29         |  | 17        
|                                                                                             |  |                            |   |                           |            |  |            |  |           
|Denominator:                                                                                 |  |                            |   |                           |            |  |            |  |           
|Denominator for basic earnings per share  Weighted average shares                           |  | 52,161,157                 |   |                           | 52,751,892 |  | 51,283,123 |  | 52,618,979
|Effect of dilutive securities:                                                               |  |                            |   |                           |            |  |            |  |           
|Convertible Note  Weighted average outstanding                                              |  | n/a                        |   |                           | 412,289    |  | 971,562    |  | 530,889   
|Common stock warrants and options                                                            |  | n/a                        |   |                           | 395,853    |  | 875,981    |  | 294,560   
|Denominator for diluted earnings per share  weighted average shares and assumed conversions |  | n/a                        |   |                           | 53,560,034 |  | 53,130,666 |  | 53,444,428
|                                                                                             |  |                            |   |                           |            |  |            |  |           
|Earnings (loss) per share in EUR                                                             |  |                            |   |                           |            |  |            |  |           
|Basic                                                                                        |  | (0.01                      | ) |                           | 0.01       |  | 0.00       |  | 0.00      
|                                                                                             |  |                            |   |                           |            |  |            |  |           
|Diluted                                                                                      |  | (0.01                      | ) |                           | 0.01       |  | 0.00       |  | 0.00      
|                                                                                             |  |                            |   |                           |            |  |            |  |           

For the three months ended June 30, 2005 diluted impact of potentially dilutive securities is
anti-dilutive therefore diluted and basic loss per share is EUR (0.01). The equivalent of 1,129,892 common shares derived from dilutive securities such as options, warrants and convertible notes are excluded from the diluted earnings per share for
the three months ended June 30, 2005 as they are anti-dilutive.



- 8 -



---

PRIVATE MEDIA GROUP, INC.

NOTES TO THE CONSOLIDATED INTERIM FINANCIAL STATEMENTS

(UNAUDITED)



|4. | Stock-based compensation
|-- | ------------------------

The Company has an
Employee Stock Option Plan as described below. On adoption, the Company reviewed the Employee Stock Option Plan for potential forfeitures and estimated that out of the nonvested options outstanding at June 30, 2006 there would be none. The
compensation cost charged against income for the three and six month periods ended June 30, 2006 was EUR 17 thousand and EUR 38 thousand, respectively, which is included in selling, general and administrative expense. The charge of
compensation cost had no impact on tax since none of the option beneficiaries are taxable in the U.S. and tax rules are different in the beneficiaries respective tax jurisdictions.

Employee Stock Option Plan

The 1999
Employee Stock Option Plan (the Plan), which is shareholder approved, allows the Company to grant options to purchase common stock to designated employees, executive officers, directors, consultants, advisors and other corporate and
divisional officers of Private Media Group. The Plan authorizes the Company to grant stock options exercisable for up to an aggregate of 7,200,000 shares of common stock. No stock options may be granted under the Plan, after the Plan expires, on
March 1, 2009. The purchase price (exercise price) of option shares must be at least equal to the fair market value of such shares on the date the stock option is granted or such later date the Company may specify. The stock option is
exercisable for a period of ten years from the date of grant or such shorter period as is determined by the Company. Each stock option may provide that it is exercisable in full or in cumulative or non-cumulative installments, and each stock option
is exercisable from the date of grant or any later date specified in the option. Unless otherwise provided by the Company, an optionee may not exercise a stock option unless from the date of grant to the date of exercise the optionee remains
continuously in the Companys employ.

The Company calculates the fair value of each option award on the date of grant using the
Black-Scholes option pricing model. The following general assumptions are used: a) expected volatility is based on historical volatility of our stock, b) expected life is determined based on historical experience of similar awards, giving
consideration to the contractual terms of the stock-based awards, vesting schedules and expectations of future employee behavior, c) risk-free interest rate is based on the U.S. Treasury yield curve in effect at the time of grant and d)
dividend yield is zero based on the Companys current dividend policy.

During the six-month periods ended June 30, 2005 and 2006
grants for 8,000 shares, respectively, were made. The following assumptions were used in calculating the fair value:



|                         |  |                           |   |  |      |  
|------------------------ |  | ------------------------- | - |  | ---- | -
|                         |  | Six-months ended June 30, |  
|                         |  | 2005                      |   |  | 2006 |  
|Expected volatility      |  | 70.0                      | % |  | 61.8 | %
|Expected term (in years) |  | 2.5                       |   |  | 2.5  |  
|Risk-free rate           |  | 4.00                      | % |  | 5.05 | %



- 9 -



---

PRIVATE MEDIA GROUP, INC.

NOTES TO THE CONSOLIDATED INTERIM FINANCIAL STATEMENTS

(UNAUDITED)



A summary of stock option activity for the six month period ended June 30, 2006 is a follows:



|                            |  |                  |  |                                         |  |                                                       |  |                                              
|--------------------------- |  | ---------------- |  | --------------------------------------- |  | ----------------------------------------------------- |  | ---------------------------------------------
|                            |  | Number of Shares |  | Weighted- Average Exercise Price in USD |  | Weighted- Average Remaining Contractual Term in Years |  | Aggregate Intrinsic Value1 inThousands of USD
|Outstanding January 1, 2006 |  | 2,740,186        |  | 5.22                                    |  |                                                       |  |                                              
|Granted                     |  | 8,000            |  | 4.73                                    |  |                                                       |  |                                              
|Exercised                   |  | 33,750           |  | 2.91                                    |  |                                                       |  |                                              
|Forfeited                   |  | 15,500           |  | 2.16                                    |  |                                                       |  |                                              
|                            |  |                  |  |                                         |  |                                                       |  |                                              
|Outstanding June 30, 2006   |  | 2,698,936        |  | 5.23                                    |  | 2.71                                                  |  | 1,080                                        
|                            |  |                  |  |                                         |  |                                                       |  |                                              
|Exercisable June 30, 2006   |  | 2,517,936        |  | 5.27                                    |  | 2.73                                                  |  | 945                                          
|                            |  |                  |  |                                         |  |                                                       |  |                                              

During the six months ended June 30, 2006 and 2005, the aggregate intrinsic value of options
exercised under our stock option plan was USD 42 thousand and USD 6.5 million, respectively, determined as of the date of option exercise.

A summary of the status of the Companys nonvested shares as of June 30, 2006, and changes during the three month period then ended, is presented below:



|                          |  |                  |  |                                               
|------------------------- |  | ---------------- |  | ----------------------------------------------
|Nonvested Shares          |  | Number of Shares |  | Weighted- Average Grant-Date Fair Value in
USD
|Nonvested January 1, 2006 |  | 181,000          |  | 0.92                                          
|Granted                   |  | 8,000            |  | 1.96                                          
|Vested                    |  | 50,000           |  | 1.16                                          
|Forfeited                 |  | 8,000            |  | 1.23                                          
|                          |  |                  |  |                                               
|Nonvested June 30, 2006   |  | 131,000          |  | 1.09                                          
|                          |  |                  |  |                                               

As of June 30, 2006, there was USD 57 thousand of total unrecognized compensation cost
related to nonvested option granted under the Plan. The cost is expected to be recognized over a weighted-average period of 0.76 years. The total fair value of all shares vested and outstanding at June 30, 2005 and 2006, was USD
6.7 million and USD 6.6 million, respectively.

---

|1 | The aggregate intrinsic value is calculated as the difference between the exercise price of the underlying awards and the quoted price of our common stock for the
options that were in-the-money at June 30, 2006.
|- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



- 10 -



---

PRIVATE MEDIA GROUP, INC.

NOTES TO THE CONSOLIDATED INTERIM FINANCIAL STATEMENTS

(UNAUDITED)



|5. | Contingent Liability
|-- | --------------------

In December 1999 the Company
received final notification from the Swedish Tax Authority assessing its subsidiary in Cyprus for the tax years 1995-1998 for a total amount of SEK 42,000,000 (approx. EUR 4.5 million) plus fines amounting to SEK 16,800,000 (approx. EUR 1.8 million)
plus interest. The Swedish Tax Authority has taken the position that the subsidiary carried on business in Sweden from a permanent establishment during the period in question and should therefore be taxed on the income attributable to the permanent
establishment. The case is under litigation and the Company believes the circumstances supporting the Tax Authoritys claim are without merit. However, the Administrative Court of Appeal has decided that a permanent establishment is at hand.
The Court has only made a principle statement and the question how to calculate any eventual profit that can be allocated to the permanent establishment is not decided by the Court at this stage. The Company has appealed against the decision. The
final outcome of this litigation will not be known for several years. Due to the early stages of this matter and the uncertainty regarding the ultimate decision, no amounts have been provided in the Companys financial statements for this
dispute.



|6. | Recent Accounting Pronouncements
|-- | --------------------------------

In March 2006,
the FASBs Emerging Issues Task Force (EITF) issued Issue 06-3, How Sales Taxes Collected From Customers and Remitted to Governmental Authorities Should Be Presented in the Income Statement (EITF 06-3). A consensus was reached that entities may
adopt a policy of presenting sales taxes in the income statement on either a gross or net basis. If taxes are significant, an entity should disclose its policy of presenting taxes and the amounts of taxes. The guidance is effective beginning on
January 1, 2007. The Company is currently evaluating the impact of adopting EITF 06-3 but it is not expected to have a material impact to the Companys results of operations and net income.

In July 2006, the FASB issued FASB Interpretation No. 48, Accounting for Uncertainty in Tax Positions- an interpretation of FASB Statement
No. 109 (FIN 48), which clarifies the accounting for uncertainties in tax positions. This Interpretation requires that the Company recognize in its financial statements the impact of a tax position, if that position is more likely
than not of being sustained on audit, based on technical merits of the position. The provisions of FIN 48 are effective beginning on January 1, 2007. The Company is currently evaluating the impact of adopting FIN 48 on its financial statements
but it is not expected to have a material impact.



- 11 -



---

|Item 2. | Managements Discussion and Analysis of Financial Condition and Results of Operations
|------- | -------------------------------------------------------------------------------------

You should read this section together with the consolidated financial statements and the notes and the other financial data in this Report. The matters
that we discuss in this section, with the exception of historical information, are forward-looking statements within the meaning of the Private Securities Reform Act of 1995. Such forward-looking statements are subject to risks,
uncertainties and other factors which could cause our actual results to differ materially from those expressed or implied by such forward-looking statements. Potential risks and uncertainties relate to factors such as (1) the timing of the
introduction of new products and services and the extent of their acceptance in the market; (2) our expectations of growth in demand for our products and services; (3) our ability to successfully implement expansion and acquisition plans;
(4) the impact of expansion on our revenue, cost basis and margins; (5) our ability to respond to changing technology and market conditions; (6) the effects of regulatory developments and legal proceedings with respect to our
business; (7) the impact of exchange rate fluctuations; and (8) our ability to obtain additional financing.

The following
discussion should be read in conjunction with the consolidated financial statements and related notes included elsewhere in this Report.

References in this report to we, us, the Company and Private refer to Private Media Group, Inc., a Nevada corporation, including its consolidated subsidiaries.

Overview

We are an international provider of adult
media content. We acquire still photography and motion pictures from independent directors and process these images into products suitable for popular media formats such as print publications, DVDs and digital media content for Broadcasting,
Wireless and Internet distribution. In addition to media content, we also market and distribute branded leisure and novelty products oriented to the adult entertainment lifestyle and generate additional sales through the licensing of our
Private trademark to third parties.

We operate in a highly competitive, service-oriented market and are subject to changes in
business, economic and competitive conditions. Nearly all of our products compete with other products and services that utilize adult leisure time and disposable income.

We generate revenues primarily through:



| |  |  | sales of movies on DVDs;
| | - |  | ------------------------



| |  |  | sales of adult feature magazines;
| | - |  | ---------------------------------



| |  |  | Internet subscriptions and licensing;
| | - |  | -------------------------------------



| |  |  | broadcasting movies through cable, satellite, IPTV and hotel television programming;
| | - |  | ------------------------------------------------------------------------------------



| |  |  | sales of adult mobile content (wireless); and
| | - |  | ---------------------------------------------



| |  |  | content, brand name and trademark licensing.
| | - |  | --------------------------------------------

Over time,
we expect net sales from magazines to continue to decline as a percentage of net sales in relation to total net sales from DVDs, the Internet, wireless and broadcasting. We expect net sales from the



- 12 -



---

Internet, wireless and broadcasting to grow during the coming years and eventually become our main source of income.

We released 113 titles on DVD during 2005, 104 titles during 2004 and 111 titles during 2003, including both new and archival material. We plan to
release approximately 120 proprietary titles on DVDs in 2006.

We recognize net sales on delivery (for further information, see Critical
Accounting Estimates).

Even though we recognize net sales upon delivery, we generally provide extended payment terms to our distributors
of between 90 and 180 days. Although our extended payment terms increase our exposure to accounts receivable write-offs, we believe our risk is minimized by our generally long-term relationships with our distributors. In addition, we view our
extended payment terms as an investment in our distribution channels which are important to the growth of our business.

Our primary
expenses include:



| |  |  | acquisition of content for our library of photographs and videos;
| | - |  | -----------------------------------------------------------------



| |  |  | printing, processing and duplication costs; and
| | - |  | -----------------------------------------------



| |  |  | selling, general and administrative expenses.
| | - |  | ---------------------------------------------

Our
magazines and DVD covers are printed by independent third-party printers in Spain. We introduced DVDs as a motion picture medium in 1999. The production of each DVD master disc, prior to duplication, costs approximately $10,000. DVDs have a
relatively low cost of production, inclusive of box and packaging, of approximately $2.00 per unit. Our DVDs are duplicated on an all region format, playable on both NTSC and PAL with multiple languages and sub-titles.

Over the years, our cost of sales has been fluctuating relative to net sales due to our use of new mediums for our products, such as the Internet,
wireless and broadcasting. Internet, wireless and broadcasting sales has historically not carried any material cost of sales and variations in these areas affect the overall cost of sales percentage in relation to sales. These new media provide us
with additional sales of our existing content.

We also incur significant intangible expenses in connection with the amortization of our
library of photographs and movies and capitalized development costs, which include the Internet. We amortize these tangible and intangible assets on a straight-line basis for periods of between three and five years.

Critical Accounting Estimates

General

Our discussion and analysis of our financial condition and results of operations are based upon our consolidated financial statements,
which have been prepared in accordance with accounting principles generally accepted in the United States. The preparation of these financial statements requires us to make estimates and judgments that affect the reported amount of assets and
liabilities revenues and expenses. On an ongoing basis, we evaluate our estimates, including those related to impairment of the library of



- 13 -



---

photographs and videos and other long lived assets, allowances for bad debt, income taxes and contingencies and litigation. Accounts receivable and sales
related to certain products are, in accordance with industry practice, subject to distributors right of return to unsold items. We base our estimates on historical experience and on various assumptions that are believed to be reasonable under the
circumstances, the results of which form the basis for making judgments about the carrying values of assets and liabilities that are not readily available from other sources. Management periodically reviews such estimates. Actual results may differ
from these estimates as a result of unexpected changes in trends.

We believe the following critical accounting policies are significantly
affected by judgments and estimates used in the preparation of our consolidated financial statements.

Recognition of Revenue

Revenues from the sale of magazines, DVDs and other related products where distributors are not granted rights-of-return are
recognized upon transfer of title, which generally occurs upon delivery.

The Company sells magazines to wholesalers on firm sale basis and
via national newsstand distributors with the right to return. Our magazines are multi-lingual and the principal magazine market is in Europe.

Revenues from the sale of magazines under agreements that grant distributors rights-of-return are recognized upon transfer of title, which generally occurs on delivery, net of an allowance for returned magazines. Distributors with the right
to return are primarily national newsstand distributors. Most of our magazines are bi-monthly (six issues per year) and remain on sale at a newsstand for a period of two months. Normally, all unsolds are reported to us within a period of four to six
months from delivery. There are normally two to four national newsstand distributors for all newspapers and periodicals in each country. A majority of our national newsstand distributors are members of Distripress, the international organization for
publishers and distributors, and carry out the distribution of the largest national and international newspapers and periodicals, including: Financial Times, Herald Tribune, Time, Newsweek, Vogue, etc.

The Company uses specific return percentages per title and distributor based on estimates and historical data. The percentages vary from 50-80%. Higher
percentages generally reflect newer markets and/or products. Percentages are reviewed on an on-going basis.

The magazines have an
approximate retail price of EUR 11.50 (USD 15.00) per copy and are printed on glossy high-quality paper at a cost of EUR 1.25 (USD 1.60). They are often shrink-wrapped in order to comply with local regulation or guidance for the sale of adult
publications. In view of the high retail price, the margin and the physical quality of the magazines and the fact that the content has a very long shelf-life since it is not particularly linked to time, trends, fashion or current events,
the Company has always collected the returns from newsstands in order to make them available for sale again.

The Company has scheduled
re-distribution of the returned magazines, via national newsstand distributors, as Megapacks or Superpacks (three different copies per pack) where the retail price is EUR 14.95 (USD 19.50). As the national newsstand distributors have the right to
return, the packs come back to us and are then broken up in individual copies in order to be sent out in DVD packs, see below, or sold on firm sale basis to wholesalers as back numbers at a lower price than new issues.

The Company recently started scheduled re-distribution of returned magazines, via national newsstand distributors, together with DVDs as Magazine/DVD
packs as a way of increasing DVD



- 14 -



---

distribution. Since the national newsstand distributors have the right to return, the DVD packs are returned and the magazines are broken out in order to be
sold on firm sale basis to wholesalers as back numbers at a lower price than new issues. The Company has historically sold all copies printed at an average price higher than, or equal, to cost.

Revenues from the sale of DVDs under consignment agreements with distributors are recognized based upon reported sales by the Companys
distributors. Revenues from the sale of subscriptions to the Companys internet website are deferred and recognized ratably over the subscription period. Revenues from licensing of broadcasting rights to the Companys video and film
library are recognized upon delivery when the following conditions have been met (i) persuasive evidence of a sale or licensing arrangement with a customer exists, (ii) the film is complete and has been delivered or is available for
immediate and unconditional delivery (in accordance with the terms of the arrangement), (iii) the license period has begun and the customer can begin its exploitation, exhibition, or sale, (iv) the fee is fixed or determinable and
(v) collection of the fee is reasonably assured. Revenues from satellite & cable broadcasting are recognized based on sales reported each month by its cable and satellite affiliates. The affiliates do not report actual monthly sales
for each of their systems until approximately 90 - 120 days after the month of service ends. This practice requires management to make monthly revenue estimates based on historical experience for each affiliated system. Revenue is subsequently
adjusted to reflect the actual amount earned upon receipt.

Revenues from wireless are recognized based on sales reported each month by
aggregators. The aggregators do not report actual monthly sales for each of their systems until approximately 90 - 120 days after the month of service ends. This practice requires management to make monthly revenue estimates based on historical
experience for each aggregator. Revenue is subsequently adjusted to reflect the actual amount earned upon receipt.

Accounts receivable

We are required to estimate the collectibility of our trade receivables and notes receivable. A considerable amount of judgment is
required in assessing the ultimate realization of these receivables including the current credit-worthiness of each customer. Significant changes in required reserves have been recorded in the past and may occur in the future due to the current
market environment.

Management reviews the allowance for doubtful accounts on at least a quarterly basis and adjusts the balance based on
their estimate of the collectibility of specific accounts as well as a reserve for a portion of other accounts which have been outstanding for more than 180 days. This estimate is based on historical losses and information about specific customers.
After collection attempts have failed, the Company writes off the specific account.

Goodwill and Other Intangible Assets

On January 1, 2002 the Company adopted Financial Accounting Standards Board Statement (SFAS) No. 142, Goodwill and
Other Intangible Assets. Under SFAS 142, goodwill and indefinite lived intangible assets will no longer be amortized but will be reviewed annually for impairment (or more frequently if indicators of impairment arise).



- 15 -



---

During 2002, the Company performed an initial impairment test of goodwill and indefinite lived intangible
assets as of January 1, 2002. This generally required us to assess these assets for recoverability when events or circumstances indicate a potential impairment by estimating the undiscounted cash flows to be generated from the use of these
assets. There was no effect of on the earnings and financial position of the Company as a result of the impairment testing.

Impairment
of Long-Lived Assets

The Company periodically evaluates the carrying value of long-lived assets including its library of photographs
and videos for potential impairment. Upon indication of impairment, the company will record a loss on its long-lived assets if the undiscounted cash flows that are estimated to be generated by those assets are less than the related carrying value of
the assets. An impairment loss is then measured as the amount by which the carrying value of the asset exceeds the estimated discounted future cash flows. Managements estimated future revenues are based upon assumptions about future demand and
market conditions and additional write downs may be required if actual conditions are less favorable than those assumed.

Inventories

Inventories are valued at the lower of cost or market, with cost principally determined on an average basis. Inventories principally
consist of DVDs and magazines held for sale or resale. The inventory is written down to the estimated market value based upon assumptions about future demand and market conditions. If actual market conditions are less favorable than those
projected by management, additional write-downs may be required.

Results of Operations

Three months ended June 30, 2006 compared to the three months ended June 30, 2005

Net sales. For the three months ended June 30, 2006, we had net sales of EUR 7.7 million compared to net sales of EUR 7.1 million
for the three months ended June 30, 2005, an increase of EUR 0.6 million or 9%. The increase in sales was the result of increases in broadcasting and wireless sales.

Broadcasting sales increased EUR 2.3 million to EUR 3.0 million primarily as a result of a new Pay-TV licensing agreement for German speaking
Europe (see discussion under Outlook below). Wireless sales increased EUR 0.2 million to EUR 0.4 million as a result our content being available with more operators. Internet sales was EUR 1.0 million, which represents no
change compared to the same period last year. DVD sales decreased EUR 1.5 million to EUR 2.7 million. The decrease in DVD sales was attributable to a reduction in points of sales carrying our DVD products and an industry wide decrease in DVD
consumer prices. The reduction of points of sales occurred during the second half of 2005 as a result of the Companys decrease in releases of new movie productions. Currently, and going forward, the Company is releasing the optimal level of
new movie productions and subsequently, during the remainder of 2006, we expect to regain points of sales and improve our margins as a result of having more higher priced new movie productions on sale. The industry wide drop in DVD consumer prices
is partly the result of offline sales/rental competing with online sales/rental. Video sales decreased EUR 0.1 million to EUR



- 16 -



---

0.0 million since the Company no longer sells video cassettes. Magazine sales decreased EUR 0.3 million to EUR 0.6 as a result of lower quantities sold
through certain retail channels during the three month period.

Going forward, we expect Broadcasting, Internet and wireless sales to
increase (see discussion under Outlook below).

Cost of Sales. Our cost of sales was EUR 4.0 million for the three
months ended June 30, 2006 compared to EUR 4.2 million for the three months ended June 30, 2005, a decrease of EUR 0.2 million, or 4%.

Included in cost of sales is printing, processing and duplication, amortization of library and broadcasting costs. Printing, processing and duplication cost was EUR 1.9 million for the three months ended
June 30, 2006 compared to EUR 2.3 million for the three months ended June 30, 2005. Printing, processing and duplication cost as a percentage of sales was 25% for the three months ended June 30, 2006, which represents a decrease
of 7%. The decrease was the result of an increase in sales of non-physical products such as broadcasting and wireless which carries no printing, processing and duplication cost. Amortization of library was EUR 1.8 million for the three months
ended June 30, 2006 compared to EUR 1.8 million for the three months ended June 30, 2005, which represents no change. Amortization of library does not vary with sales since it reflects the amortization of our investments in content
which has been available for sale for a period of three to five years. Broadcasting cost was EUR 0.3 million for the three months ended June 30, 2006 compared to EUR 0.2 million for the three months ended June 30, 2005.
Broadcasting cost represents programming and transmission cost.

Gross Profit. In the three months ended June 30, 2006, we
realized an increase in gross profit of EUR 0.8 million, or 28% compared to the same period last year. Gross profit for the three months ended June 30, 2006 was EUR 3.7 million, or 48% of net sales compared to EUR 2.9 million, or
41% of net sales for the three months ended June 30, 2005. The increase in gross profit both in money and as a percentage of sales was the result of increased sales of non-physical products.

Selling, general and administrative expenses.Our selling, general and administrative expenses were EUR 3.4 million for the three months
ended June 30, 2006 compared to EUR 3.6 million for the three months ended June 30, 2005, a decrease of EUR 0.2 million, or 5%.

Operating profit (loss). We reported an operating profit of EUR 0.3 million for the three months ended June 30, 2006 compared to an operating loss of EUR 0.7 million for the three months ended June 30, 2005. The
increase in operating profit of EUR 1.0 million, or 134%, was the result of increased gross profit and reduced selling, general and administrative expenses.

Interest expense. We reported interest expense of EUR 0.1 million for the three months ended June 30, 2006, compared to EUR 0.2 million for the three months ended June 30, 2005.

Income tax benefit. We reported income tax benefit of EUR 0.3 million for the three months ended June 30, 2006, compared to EUR
0.2 million for the three months ended June 30, 2005. The increase in income tax benefit is a result of higher losses being recorded in jurisdictions with higher corporate tax rates.



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Net income/loss. We reported net income of EUR 0.5 million for the three months ended
June 30, 2006, compared to a net loss of EUR 0.6 million for the three months ended June 30, 2005. We primarily attribute the increase of EUR 1.2 million in net income for the period to an increase in operating profit.

Six months ended June 30, 2006 compared to the six months ended June 30, 2005

Net sales. For the six months ended June 30, 2006, we had net sales of EUR 14.1 million compared to net sales of EUR 14.5 million
for the six months ended June 30, 2005, a decrease of EUR 0.4 million or 3%. The decrease was attributed to a reduction in sales of magazines, DVDs and video which was offset by increases in Broadcasting and wireless sales.

DVD sales decreased EUR 2.0 million to EUR 6.3 million. The decrease in DVD sales was attributable to a reduction in points of sales carrying our
DVD products and an industry wide decrease in DVD consumer prices. The reduction of points of sales occurred during the second half of 2005 as a result of the Companys decrease in releases of new movie productions. Currently, and going
forward, the Company is releasing the optimal level of new movie productions and subsequently, during the remainder of 2006, we expect to regain points of sales and improve our margins as a result of having more higher priced new movie productions
on sale. The industry wide drop in DVD consumer prices is partly the result of offline sales/rental competing with online sales/rental. Video sales decreased EUR 0.2 million to EUR 0.0 million since the Company no longer sells video cassettes.
Magazine sales decreased EUR 1.0 million, to EUR 1.2 million as a result of lower quantities sold through certain retail channels during the six month period. Internet sales increased EUR 0.1 million to EUR 2.1 million compared
to the same period last year. Broadcasting sales increased EUR 2.4 million to EUR 3.8 million as a result of a new Pay-TV licensing agreement for German speaking Europe and an increase in video on demand sales offset by a temporary
decrease in channel licensing sales due to the switchover to new channel licensing partners. Wireless sales increased EUR 0.5 million to EUR 0.8 million as a result our content being available with more operators.

Going forward, we expect Broadcasting, Internet and wireless sales to increase (see discussion under Outlook below).

Cost of Sales. Our cost of sales was EUR 7.6 million for the six months ended June 30, 2006 compared to EUR 8.7 million for the six
months ended June 30, 2005, a decrease of EUR 1.1 million, or 12%.

Included in cost of sales is printing, processing and
duplication, amortization of library and broadcasting costs. Printing, processing and duplication cost was EUR 3.9 million for the six months ended June 30, 2006 compared to EUR 5.0 million for the six months ended June 30, 2005.
Printing, processing and duplication cost as a percentage of sales was 28% for the six months ended June 30, 2006, which represents a decrease of 7%. The decrease was primarily the result of an increase in sales of non-physical products such as
broadcasting and wireless which carries no printing, processing and duplication cost. Amortization of library was EUR 3.3 million for the six months ended June 30, 2006 compared to EUR 3.3 million for the six months ended
June 30, 2005, which represents no change. Amortization of library does not vary with sales since it reflects the amortization of our investments in content which has been available for sale for a period of six to five years. Broadcasting cost
was EUR 0.4 million for the six months ended



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June 30, 2006 compared to EUR 0.3 million for the six months ended June 30, 2005. Broadcasting cost represents programming and transmission
cost.

Gross Profit. In the six months ended June 30, 2006, we realized an increase in gross profit of EUR 0.7 million, or
11% compared to the same period last year. Gross profit for the six months ended June 30, 2006 was EUR 6.5 million, or 46% of net sales compared to EUR 5.8 million, or 40% of net sales for the six months ended June 30, 2005. The
increase in gross profit in both money and as a percentage of sales was primarily the result of sales mix, i.e. the increase in sales of non-physical products carrying no printing, processing and duplication cost and the decrease in sales of
physical products carrying printing, processing and duplication cost.

Selling, general and administrative expenses.Our selling,
general and administrative expenses were EUR 6.9 million for the six months ended June 30, 2006 compared to EUR 7.1 million for the six months ended June 30, 2005, a decrease of EUR 0.2 million.

Gain on sale of building. We reported gain on sale of building of EUR 1.3 million for the six months ended June 30, 2005.

Operating profit (loss). We reported an operating loss of EUR 0.4 million for the six months ended June 30, 2006 compared to an
operating profit of EUR 0.0 million for the six months ended June 30, 2005. The decrease in operating profit of EUR 0.4 million was primarily the result of the absence of gain on sale of building in 2005. Discounting the non-recurring
effect of gain on sale of building in 2005, operating profit improved by EUR 0.9 million in the period.

Interest expense. We
reported interest expense of EUR 0.3 million for the six months ended June 30, 2006, compared to EUR 0.4 million for the six months ended June 30, 2005.

Income tax benefit. We reported income tax benefit of EUR 0.6 million for the six months ended June 30, 2006, compared to EUR
0.3 million for the six months ended June 30, 2005. The increase in income tax benefit is a result of higher losses being recorded in jurisdictions with higher corporate tax rates.

Net income/loss. We reported net income of EUR 0.0 million for the six months ended June 30, 2006, compared to net income of EUR 0.0 million
for the six months ended June 30, 2005. Discounting the non-recurring effect of gain on sale of building in 2005, net income improved by EUR 1.3 million in the period.

Liquidity and Capital Resources

We reported a working capital surplus of EUR 20.8 million at
June 30, 2006, an increase of EUR 0.6 million compared to the year ended December 31, 2005. The increase is principally attributable to a decrease in current liabilities.

Operating Activities

Net cash provided by operating activities was EUR 3.6 million for the six
months ended June 30, 2006, and was primarily the result of net income, as adjusted for non-cash transactions, offset by uses of



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cash related to changes in operating assets and liabilities. Net income of EUR 0.0 million was adjusted to reconcile net income to net cash flows from
operating activities including some minor adjustments, depreciation of EUR 0.4 million and amortization of photographs and videos of EUR 3.3 million making a total of EUR 3.9 million. The total of EUR 3.9 million was then reduced by
changes in related party receivable, prepaid expenses and other current assets, income taxes payable and accrued other liabilities totaling EUR 1.3 million offset by EUR 1.0 million from trade accounts receivable, inventories and accounts
payable trade. Net cash provided by operating activities was EUR 1.8 million for the six months ended June 30, 2005. The increase in cash of EUR 1.8 million provided by operating activities for the six months ended June 30, 2006
compared to the same period last year is primarily the result of adjustment to reconcile net income to net cash flows from operating activities.

Investing Activities

Net cash used in investing activities for the six months ended June 30, 2006 was EUR 3.3 million.
The investing activities were principally investment in library of photographs and videos of EUR 3.5 million, which was carried out in order to maintain the 2006 release schedules for both magazines and DVDs and capital expenditure of EUR
0.4 million offset by EUR 0.6 million from the last payment on sale of building and note receivable. Net cash used in investing activities increased EUR 3.0 million over the same period last year. The increase is principally due to
less cash received from sale of building.

Financing Activities

Net cash used in financing activities for the six-month period ended June 30, 2006 was EUR 0.5 million, represented by repayments on short- and long-term borrowings, which included the final payment on the
loan related to the building, offset by cash received from conversion of stock options. Net cash used in financing activities for the six-month period ended June 30, 2006 decreased by EUR 1.0 million as a result of reduced requirements on
repayments on borrowings.

Non-Cash Transaction

During the six month period ending June 30, 2006 two convertible note holders converted a total of $0.9 million of principal into common stock. As of June 30, 2006, the amount recorded for the convertible note under current
portion of long term borrowings was EUR 0.3 million.

Contractual obligations

During the six-month period ended June 30, 2006, we have not experienced any material changes in our contractual obligations compared to what was
reported in our Form 10-K for the year ended December 31, 2005.



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Outlook

We expect growth going forward, particularly in Internet, broadcasting and wireless sales. Below follows a discussion highlighting some of the important factors which we expect to contribute to the growth:

Internet

Traffic to our sites has
been steadily growing during the last 12 months and in the second quarter we experienced a new record of 2,607 million unique visits. Driving the growth in traffic is the development of our affiliate program Private Cash which has continued to
attract increasing traffic thanks to its promotion across our webmaster base. Although our affiliate program is still in its infancy it has proved that it works and as the number of webmasters signed up grows we expect traffic and sales to increase.

In the second quarter we contracted with a third-party in order to employ DivX technology on our sites. DivX is among the worlds
most popular video technologies and has been downloaded over 200 million times. DivX enables consumers to both stream and/or download to own and play highly-compressed, high-quality video content on their PCs and TV sets. As from August 2006
visitors to the Private-to-Own section of our online shop can download to own videos and we expect this new feature to generate growth going forward.

Broadcasting

During the second quarter of 2005, we made an agreement with Playboy TV Latin America
for the operation and distribution of Private branded TV channels in Latin America. With this new agreement we are significantly increasing our broadcasting presence in this region and in 2006 we expect to start seeing an impact on our revenues from
the region.

In the third quarter of 2005 we made an agreement with a member of the Portland Television Group of companies for the launch
of a new Private channel in the UK. This fresh new channel was launched in May 2006 and replaced the Private Blue channel, which was established in the UK in 2000. The new channel is primarily available as a pay-per-view channel via the BSkyB
Digital Satellite platform. The BSkyB platform currently carries more than 7.4 million subscribers. We expect this new channel to start having an impact on profits during the second half of 2006.

In November 2005 we signed a five-year agreement with Playboy TV International to merge our two adult pay-TV channels, Private Gold and Spice Platinum in
Europe and thereby consolidating market leadership in the region. The new channel is called Private Spice and was launched in April 2006. There is little overlap between the two channels and subsequently the new channel will significantly increase
the distribution in the region. We expect this new channel to start having an impact on profits during the second half of 2006.



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During the second half of 2005 and the first half of 2006 we have also seen evidence of an emerging new
source of significant future profits in the IPTV based True Video on Demand (TVOD2) market in Europe. Revenues from
our first distributor on this type of platform have increased steadily and the growth in our revenues has been in line with the subscriber growth on this new VOD platform. We have reason to believe that our revenue will continue to grow in line with
the forecasted subscriber growth on this new VOD platform and subsequently we expect a contribution to operating profit of more than EUR 0.5 million for 2006 from this new distributor. Furthermore, we are currently in the process of contracting
with additional major TVOD platforms in the most important territories in Europe, however, we are currently unable to determine the future potential contribution to operating profit from these platforms.

In May 2006, the Company entered into a five-year Pay-TV content licensing agreement for the territory of German Speaking Europe with Erotic Media AG.
Under the terms of the agreement, Private Media Group will receive 6 million euro, including 3 million euro in 2006 and 1.5 million euro in 2007, in exchange for Erotic Medias immediate and future access to a specified quantity
of titles in Privates content library. The agreement is highly profitable and the Company expects it to make a substantial contribution to operating profit. During the second quarter, the Company recorded EUR 2.0 million in sales and
EUR 0.35 million in marketing expense from this agreement.

Wireless  Adult Mobile Content

During the second quarter of 2005, we created a dedicated mobile content department headed up by Tim Clausen. This new development has launched us into a
new era, gaining carriage with both national and international mobile carriers, and we are currently in the process of expanding our business in this market via several new operators. This will enable us to leverage our unique range of content, our
trademarks and our huge existing customer base to take our mobile presence in Europe to a truly market dominant position. In 2005, the revenues from this distribution channel increased 83% compared to 2004 and sales compared to 2005 continues to
increase. The increase in revenues is related to our content being available with additional new mobile phone operators.

As of
June 30, 2006 Privates content was available to mobile consumers via 52 operators in 24 countries, of which 26 operators went live since September 2005. We expect to go live with 17 additional operators in the third quarter and the
Company is expecting to go live with additional operators thereafter. We expect the creation of our dedicated mobile content department to have a significant impact on revenues and operating profit in 2006.

We are currently unable to determine what our potential revenue will be from the marketing of our content to the mobile adult content market. However, we
believe that adult content, as it has done with other new technologies, will help to drive the sale of content on mobile devices3.

---

|2 | True Video On Demand - (TVOD) - TVOD is the ideal VOD service where individual users get immediate responses when interacting with the VOD system. With TVOD, the
user can not only order the program online, but be able to do any VCR or DVD-like commands on the VOD system with the same quick response time as it is when working a VCR or DVD.
|- | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



|3 | Juniper Research estimates in its white paper Adult to Mobile: Personal Services  Second Edition (February 2005) that the global mobile adult content
market will more than triple over the next five years, to nearly US$2.1 billion by 2009.
|- | -----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



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Liquidity

We expect that our available cash resources and cash generated from operations will be sufficient to meet our presently anticipated working capital and capital expenditure requirements for at least the next twelve
months. However, we may need to raise additional funds to support more rapid expansion or respond to unanticipated requirements.

If
additional funds are raised through the issuance of equity securities, our shareholders percentage ownership will be reduced, they may experience additional dilution, or these newly issued equity securities may have rights, preferences, or
privileges senior to those of our current shareholders. Additional financing may not be available when needed on terms favorable to us, or at all. If adequate funds are not available or are not available on acceptable terms, we may be unable to
develop or enhance our products and services, take advantage of future opportunities or respond to competitive pressures or unanticipated requirements, which could harm our business.



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|Item 3. | Quantitative and Qualitative Disclosures about Market Risk.
|------- | -----------------------------------------------------------

We do not use derivative financial instruments for trading purposes and were never a party to any derivative, swap or option contracts. We do not hedge our interest rate or foreign currency exchange rate exposures.

As our cash and cash equivalents and short-term investments consist principally of money market securities and investments in short-term debt or equity
securities and our borrowings are primarily at fixed rates of interest our market risk related to fluctuations in interest rates is limited. Accordingly, a one percentage change in market interest rates would not have a material impact on our
results of operations.

We transact our business in various currencies, principally the Euro and the U.S dollar and certain other European
Union currencies. We generally attempt to limit exposure to currency rate fluctuations by matching transaction currencies (revenues/expenses) to the functional currency of its operating subsidiaries. Our exposure to market risk for fluctuations in
foreign currency exchange rates relates primarily to fluctuations in the Euro versus the U.S dollar. We translate our consolidated subsidiaries whose functional currency is not the euro into the euro for reporting purposes. Income statement amounts
are translated into euros using the average exchange rate for the fiscal year. The balance sheet is translated at the year-end exchange rate. Due to the significance of the results reported in dollars the impact of the euro/dollar exchange rate on
our major categories of revenue and expense can be material.



|Item 4. | Controls and Procedures
|------- | -----------------------

The Company maintains
disclosure controls and procedures designed to ensure that information required to be disclosed in reports filed under the Securities Exchange Act of 1934, as amended, is recorded, processed, summarized and reported within the specified time
periods. As of the end of the period covered by this report, the Companys Chief Executive Officer and Chief Financial Officer evaluated, with the participation of the Companys management, the effectiveness of the Companys
disclosure controls and procedures. Based on the evaluation, which disclosed no significant deficiencies or material weaknesses, the Companys Chief Executive Officer and Chief Financial Officer concluded that the Companys disclosure
controls and procedures are effective. There were no changes in the Companys internal control over financial reporting that occurred during the Companys most recent fiscal quarter that have materially affected, or are reasonably likely
to materially affect, the Companys internal control over financial reporting.



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PART II. OTHER INFORMATION



|Item 2. | Unregistered Sales of Securities and Use of Proceeds
|------- | ----------------------------------------------------

Convertible Notes

In the fall of 2003 we sold convertible notes to four accredited institutional investors in the aggregate
principal amount of $2.25 million. Interest on the convertible notes accrues at the rate of 7%, and is payable quarterly in cash or common stock, at the election of the Company, based upon a weighted average market price during the 15 trading days
preceding payment. The notes are convertible at the option of the holder at a fixed conversion price of $2.00.

In June 2006 we issued an
aggregate of 4,384 shares of common stock in payment of $17,726 of accrued interest under the notes. The issuance of the common stock is deemed to be exempt from the registration requirement of the Securities Act of 1933, as amended, in reliance on
Section 4(2) of the Securities Act and Regulation D promulgated thereunder, as it was sold to institutional investors believed to be accredited investors and was made without general solicitation or advertising.

Purchases of Equity Securities

The
following table sets forth information with respect to shares of common stock of the Company purchased by the Company during the six months ended June 30, 2006



|               |  |                                  |  |                             |      |                                                                              |   |                                                                                                            |  
|-------------- |  | -------------------------------- |  | --------------------------- | ---- | ---------------------------------------------------------------------------- | - | ---------------------------------------------------------------------------------------------------------- | -
|Period         |  | (a) TotalNumberofSharesPurchased |  | (b)AveragePricePaidPerShare |      | (c) TotalNumber ofSharesPurchasedas Part ofPubliclyAnnouncedPlans orPrograms |   | (d) MaximumNumber (orApproximateDollar Value)of SharesThat MayYet BePurchasedUnder thePlans orPrograms (1)
|January, 2006  |  | 10,935                           |  | $                           | 3.57 |                                                                              |  |                                                                                                            | 
|February, 2006 |  |                                 |  |                             |     |                                                                              |  |                                                                                                            | 
|March, 2006    |  |                                 |  |                             |     |                                                                              |  |                                                                                                            | 
|April, 2006    |  |                                 |  |                             |     |                                                                              |  |                                                                                                            | 
|May, 2006      |  |                                 |  |                             |     |                                                                              |  |                                                                                                            | 
|June, 2006     |  |                                 |  |                             |     |                                                                              |  |                                                                                                            | 
|               |  |                                  |  |                             |      |                                                                              |   |                                                                                                            |  
|Total (1)      |  | 10,935                           |  | $                           | 3.57 |                                                                              |  |                                                                                                            | 
|               |  |                                  |  |                             |      |                                                                              |   |                                                                                                            |  



|(1) | We have an arrangement with a non-affiliated shareholder whereby we sell our products in exchange for shares of common stock valued at market price at the time of repurchase. We may
repurchase up to an additional 34,999 shares of common stock under this arrangement.
|--- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



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|Item 6. | Exhibits
|------- | --------



|     |  |                                                                                                                           
|---- |  | --------------------------------------------------------------------------------------------------------------------------
|     | 
|31.1 |  | Certifications pursuant to Rule 13a-14 under the Securities Exchange Act of 1934.                                         
|     | 
|31.2 |  | Certifications pursuant to Rule 13a-14 under the Securities Exchange Act of 1934.                                         
|     | 
|32.1 |  | Certification of CEO and CFO Pursuant to 18 U.S.C. § 1350, as Adopted Pursuant to § 906 of the Sarbanes-Oxley Act of 2002.



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SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the Registrant has duly caused this Report to be signed on its behalf by the undersigned thereunto duly authorized.



|                      |  |  |  |                                        
|--------------------- |  |  |  | ---------------------------------------
|                      |  |  |  | PRIVATE MEDIA GROUP, INC.              
|                      |  |  |  | (Registrant)                           
|                      |  | 
|Date: August 14, 2006 |  |  |  | /s/ Johan Gillborg                     
|                      |  |  |  | Johan Gillborg, Chief Financial Officer



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