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# Ai rChoic e Multi-Aer o Inc . d/b/ a Ai rChoic e On e Proposa l t o Provid e Essentia l Ai rServic e a t

Maso n City , lovv a Docke t DOT-OST-2001-1068 4

Direc t Inquirie s Regardin g trii s Proposa i to :

Shan e Storz , CEO Ai rChoic e On e Airline s 1230 0 Ol d Tesso n Road , Suit e 200 F , Sain t Louis . M O 6312 3 Phone : (366 ) 435-984 7 Fax : (314 ) 843-852 7 E-mail : shane(a)3irchoiceone.co m

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# Ai rChoic e On e
Ai rChoic e On e i s awar e o fth e man ychallenge s facin g th e Maso n City , Iow a community . W e understan d th e effort s o fa dedicate d ai rcarrie rar e critica l t o havin g schedule d airlin e servic e i n th e future . Ai rChoic e On e i s tha t ai rcarrie ran d w e believ e th e strateg y outline d i n ou rproposa l wil l support an d complemen t airport developmen t efforts . W e hav e prove n ou rstrateg ywork s wit h othe rEA S communitie s an d w e ar e committe d t o deliverin g thes e sam e result s fo rMaso n City . Ou rproposa l wil l giv e th e bes t acces s t o th e nationa l transportatio n syste m fo rth e communit yat reasonabl e price s an d mayb e considere d a s a n individua l offering . . _ Ou rproposa l allocate s substantia l resource s t o support marketin g efforts . Ou r achievement s i n ou rothe rEA S market s demonstrat e tha t ou rmarketin g strategie s ar e successful . Throug h on-sit e communit youtreach , community-specifi cadvertising , consisten t fligh t schedules , an d outstandin g custome rservic e w e wil l quickl ybuil d consume rrecognitio n i n th e communit yensurin g retentio n o fcurren t passenge r momentu m whil e als o workin g t o increas e demand . W e commi t t o providin g yo u wit h outstandin g servic e an d wil l continu e workin g wit h yo u throughou t ou rter m t o provid e th e next leve l o fai rservic e tha t wil l brin g u s al l success . 10/.!:/201 l

# Ai rChoic e On e S-"xfc S 

### Ai rChoic e On e wil l tea m wit h you rloca l airport t o rais e awarenes s abou t you r communities ' ai rservic e an d increas e enplanements . ^^J^J^tyeA L AIRPOR TINITIATIVE S •Provid e Groun d Handlin g •Provid e Financia l Suppor t Throug h Discounte d Fue l Costs , Landin g Fees , an d Renta l Agreement s •Provid e Telephon e an d Interne t Servic e •Educat e th e Communit yabou t th e EA S Progra m an d Ai rChoic e One' s Servic e •Draf t an d Distribut e Pres s Release s •Communit yInvolvemen t •Participat e i n T V an d Radi o Coverag e •Distribut e Informatio n Pertainin g t o Ai rChoic e On e a t Loca l Busines s Event s •Hig h Visibilit yPresenc e o n Cit yWebsite(s ) an d Electroni cSignag e

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# Ai rChoic e On e 

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### Ai rChoic e On e wil l tea m wit h you rchose n destinatio n airport t o promot e touris m opportunitie s an d encourag e ai rtrave l t o you rcommunity , again , increasin g enplanements . .. * MINNEAPOLIS-STPAU L INTERNATIONA L AIRPOR T(MSP ) INITIATIVE S •EA S Communitie s Receivin g Reliabl e Servic e t o Hu b Airport s Hav e Benefite d Fro m a Stead y Increas e i n Ridershi p • '.:, • •Marke t Vacatio n Package s t o MS P an d Beyon d an d t o Loca l Communitie s Fro m MS P •Ai rChoic e On e Flight s wil l b e Service d b yDelt a Groun d Service s (DGS )

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# Ai rChoic e On e Ai rChoic e On e i s dedicate d t o workin g wit h you rcommunit y t o reinvigorat e th e servic e a t you rairpor t an d sustai n growt h tha t wil l launc h u s int o th e future .
•W E AR E YOU R NEIGHBOR S •Corporat e Headquarter s i n Midwes t •Increas e Loca l Caree rOpportunitie s •W E AR E I N YOU R COMMUNIT Y •Routin e On-Sit e Sale s Visit s •Chambe ro fCommerc e Participatio n an d Membershi p •Airpor t Affiliat e Participatio n •STRON G PUBLI C RELATION S AN D MEDI AOUTREAC H •Busines s Incentiv e Program s •Trave l Agen t Discount s •Busines s t o Busines s Communicatio n •Attendanc e a t Publi cEvent s •W E KEE P YO U INFORME D •Monthl yAirpor t Boar d Update s
10/12/201 1Ai rChoic e On e reinvest s i n ou rserve d communities . ^

• TRADITIONA L MEDI A •Radio-Tal k

Shows/Commercial s •T V Commercial s an d Even t Coverag e •Print-Newspaper/Magazine s •Billboard s •We b Base d

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- Cit yRepresentatio n o n Ou rWebsit e • SOCIA L MEDI A •Twitter , Facebook , Linke d I n •INTERACTIV E MEDI A •Contest s •Yo u TubeA/ideo s •EVENT S AN D SPONSORSHIP S •Loca l Charitabl e Suppor t - Marc h o fDimes , Make-A-Wis h Foundation , Re d Cross , etc . •Business/Communit ySuppor t - Gol fTournaments , Busines s Luncheons , Ai rShows , etc . •COMMUNIT YTICKE TOFFIC E -. • r- - -nyT - .K}1 ' - . f J'-JJ^^^ . '

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# Ai rChoic e On e

Airlin e Completio n Ratio s 10 5 C 

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# Ai rChoic e On e
VISIBILIT Y •Globa l Distributio n System s -Sabre , Apollo , Worldspan , Travelport , Amadeus , etc . •Consume rSite s -Expedia , Travelocity , Priceline , Orbitz , etc^:... . -' • ::^ - •We b base d bookin g -wvwv.airchoiceone.co m •Cal l Cente r -Ope n 7 Day s a Wee k 

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# Ai rChoic e On e
Ai rChoic e On e offer s th e righ t pric e fo rth e righ t ticke t a t th e righ t time . W e tak e al l thing s int o consideratio n an d ente rth e marke t wit h lo wfares . W e wor k har d t b establis h a winnin g pric e poin t throug h targete d marke t analysis . W e believ e consisten t pricin g build s consume r confidence . -
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# Ai rchoic e On e

Maso n City , Iow a - Minneapolis-St . Pau l Internationa l Airpor t - Carava n Operatio n Revenue s MCW-MS P Revenue s $ 1,622,50 0 Othe rRevenue s 16,22 5 Ipta l Operatin g Revenue s $1,638,72 5 Direc t Operatin g Expense s Flyin g Operation s Fue l an d Oi l Maintenanc e Aircraf t Lease s Tota l Direc t 

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. •Successfu l Pricin g Strateg y •Demonstrate d Growt h i n Communit ySupport •Prove n Reliabilit y •Outstandin g Completio n Rati o •Grea t Hu b Connectivit y •Successfu l Marketin g an d Publi cRelation s Outreac h •Rais e Awarenes s Abou t Loca l Ai rServic e •W e Cate rt o Communit yan d Busines s Need s

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