SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, D.C. 20549






FORM 10-Q



QUARTERLY REPORT PURSUANT TO SECTION
13 OR 15(D) OF THE

SECURITIES EXCHANGE ACT OF 1934



FOR THE QUARTERLY PERIOD ENDED JUNE 30,
2012



COMMISSION FILE NUMBER: 000-51160



ACE MARKETING & PROMOTIONS, INC.

(Exact name of registrant as specified
in its charter)



|NEW YORK                                 | 11-3427886                          
|---------------------------------------- | ------------------------------------
|(State of jurisdiction of Incorporation) | (I.R.S. Employer Identification No.)



600 OLD COUNTRY ROAD, SUITE 541

GARDEN CITY, NY 11530

(Address of principal executive offices)



(516) 256-7766

(Registrant's telephone number)



(Former name, address and fiscal year,
if changed since last report)



Indicate by check mark whether the registrant
(1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding
12 months (or for such shorter period that the registrant was required to file such reports) and (2) has been subject to such filing
requirements for the past 90 days.



Yes x    No o



Indicate by checkmark whether the registrant
has submitted electronically and posted on its corporate website, if any, every Interactive Data File required to be submitted
pursuant to Rule 405 of Regulation S-T during the 12 preceding months (or such shorter period that the registrant was required
to submit and post such file).



Yes x   No o



Indicate by checkmark whether the registrant
is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. See the definitions
of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2
of the Exchange Act.



|Large Accelerated Filer o | Accelerated Filer o        
|------------------------- | ---------------------------
|Accelerated Filer o       | Smaller Reporting Company x



Indicate by check mark whether the registrant
is a shell company (as defined in Rule 12b-2 of the Exchange Act).



Yes o  
No x



As of June 30, 2012, the registrant had
a total of 26,075,388 shares of Common Stock outstanding.


















ACE MARKETING & PROMOTIONS, INC.



FORM 10-Q QUARTERLY REPORT

TABLE OF CONTENTS



|                                                                                                                                          | PAGE
|----------------------------------------------------------------------------------------------------------------------------------------- | ----
|PART I. FINANCIAL INFORMATION                                                                                                             |     
|                                                                                                                                          |     
|Item 1. Consolidated Financial Statements (Unaudited)                                                                                     |     
|                                                                                                                                          |     
|Condensed Consolidated Balance Sheets as of June 30, 2012 (unaudited) and December 31, 2011
    (audited)                                 | 3   
|                                                                                                                                          |     
|Condensed Consolidated Statements of Operations for the Three Months and Six Months Ended June
    30, 2012 and June 30, 2011 (unaudited) | 4   
|                                                                                                                                          |     
|Consolidated Statement of Stockholder's Equity for the Year Ended December 31, 2011 and Six
    Months Ended June 30, 2012                | 5   
|                                                                                                                                          |     
|Condensed Consolidated Statements of Cash Flows for the Six Months Ended June 30, 2012 and
     June 30, 2011 (unaudited)                 | 6   
|                                                                                                                                          |     
|Notes to Condensed Consolidated Financial Statements                                                                                      | 7   
|                                                                                                                                          |     
|Item 2. Management's Discussion and Analysis of Financial Condition and Results of Operations                                             | 23  
|                                                                                                                                          |     
|Item 3 Quantitative and Qualitative Disclosures                                                                                           | 29  
|                                                                                                                                          |     
|Item 4. Controls and Procedures                                                                                                           | 29  
|                                                                                                                                          |     
|PART II. OTHER INFORMATION                                                                                                                |     
|                                                                                                                                          |     
|Item 1. Legal Proceedings                                                                                                                 | 30  
|                                                                                                                                          |     
|Item 2. Changes in Securities                                                                                                             | 30  
|                                                                                                                                          |     
|Item 3. Defaults Upon Senior Securities                                                                                                   | 31  
|                                                                                                                                          |     
|Item 4. Mining Safety Disclosures                                                                                                         | 31  
|                                                                                                                                          |     
|Item 5. Other Information                                                                                                                 | 31  
|                                                                                                                                          |     
|Item 6. Exhibits and Reports on Form 8-K                                                                                                  | 31  
|                                                                                                                                          |     
|SIGNATURES                                                                                                                                | 32  





2











ACE MARKETING &

PROMOTIONS, INC.





|Condensed Consolidated Balance Sheets                                                                                                                                       |  | June 30,  |             |   | December 31, |  
|--------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |  | --------- | ----------- | - | ------------ | -
|                                                                                                                                                                            |  | 2012      |             |   | 2011         |  
|                                                                                                                                                                            |  | Unaudited |             |   | Audited      |  
|Assets                                                                                                                                                                      |  |           |             |   |              |  
|                                                                                                                                                                            |  |           |             |   |              |  
|Current Assets:                                                                                                                                                             |  |           |             |   |              |  
|Cash and cash equivalents                                                                                                                                                   |  | $         | 508,775     |   |              | $
|Accounts receivable, net of allowance for doubtful accounts of $20,000 at June 30, 2012 and December 31, 2011                                                               |  |           | 366,611     |   |              |  
|Prepaid expenses and other current assets                                                                                                                                   |  |           | 498,263     |   |              |  
|Total Current Assets                                                                                                                                                        |  |           | 1,373,649   |   |              |  
|                                                                                                                                                                            |  |           |             |   |              |  
|Property and Equipment, net                                                                                                                                                 |  |           | 810,474     |   |              |  
|                                                                                                                                                                            |  |           |             |   |              |  
|Other Assets                                                                                                                                                                |  |           | 27,501      |   |              |  
|Total Assets                                                                                                                                                                |  | $         | 2,211,624   |   |              | $
|                                                                                                                                                                            |  |           |             |   |              |  
|Liabilities and Stockholders' Equity                                                                                                                                        |  |           |             |   |              |  
|                                                                                                                                                                            |  |           |             |   |              |  
|Current Liabilities:                                                                                                                                                        |  |           |             |   |              |  
|Accounts payable                                                                                                                                                            |  | $         | 271,454     |   |              | $
|Accrued expenses                                                                                                                                                            |  |           | 87,229      |   |              |  
|Total Current Liabilities                                                                                                                                                   |  |           | 358,683     |   |              |  
|                                                                                                                                                                            |  |           |             |   |              |  
|Long Term Liability                                                                                                                                                         |  |           |             |   |              |  
|Note Payable                                                                                                                                                                |  |           | 350,000     |   |              |  
|                                                                                                                                                                            |  |           |             |   |              |  
|Commitments and Contingencies                                                                                                                                               |  |           |             |   |              |  
|                                                                                                                                                                            |  |           |             |   |              |  
|Stockholders' Equity:                                                                                                                                                       |  |           |             |   |              |  
|Preferred Stock, $.0001 par value; 5,000,000 shares authorized, 470,000 and 0 shares issued and outstanding at June 30, 2012 and December 31, 2011 respectively             |  |           | 47          |   |              |  
|Common stock, $.0001 par value; 100,000,000 shares authorized; 26,075,388 and 23,284,236 shares issued and outstanding at June 30, 2012 and December 31, 2011, respectively |  |           | 2,608       |   |              |  
|Additional paid-in capital                                                                                                                                                  |  |           | 13,155,949  |   |              |  
|Accumulated deficit                                                                                                                                                         |  |           | (11,624,162 | ) |              |  
|                                                                                                                                                                            |  |           | 1,534,442   |   |              |  
|Less: Treasury Stock, at cost, 23,334 shares                                                                                                                                |  |           | (31,501     | ) |              |  
|Total Stockholders' Equity                                                                                                                                                  |  |           | 1,502,941   |   |              |  
|Total Liabilities and Stockholders' Equity                                                                                                                                  |  | $         | 2,211,624   |   |              | $







|                                                          |  | 
|--------------------------------------------------------- |  | 
|See notes to condensed consolidated financial statements. |  | 







3









ACE MARKETING &

PROMOTIONS, INC.





|Condensed Consolidated Statements
    of Operations | 
|--------------------------------------------------- | 
|                                                    | 
|                                                    | 
|                                                    | 
|                                                    | 
|                                                    | 
|Revenues, net                                       | 
|Cost of Revenues                                    | 
|Gross Profit                                        | 
|                                                    | 
|Operating Expenses:                                 | 
|Selling, general and administrative expenses        | 
|Total Operating Expenses                            | 
|                                                    | 
|Loss from Operations                                | 
|                                                    | 
|Other Income (Expense):                             | 
|Interest expense                                    | 
|Beneficial Conversion Feature                       | 
|Interest income                                     | 
|Loss on abandonment of fixed assets                 | 
|Total Other Income (Expense)                        | 
|                                                    | 
|Net Loss                                            | 
|                                                    | 
|Net Loss Per Common Share:                          | 
|                                                    | 
|Basic                                               | 
|                                                    | 
|Weighted Average Common Shares Outstanding:         | 
|                                                    | 
|Basic                                               | 







|                                                          |  | 
|--------------------------------------------------------- |  | 
|See notes to condensed consolidated financial statements. |  | 









4









ACE MARKETING &

PROMOTIONS, INC.





Condensed Statement of Stockholders' Equity

Six Months Ended June 30, 2012





|                                        |  | Total Stockholders’ |            |   | Common
    Stock |  |            | Additional Paid-in |  |   |         |  |  | Treasury
    Stock |            |   | Preferred
    Stock |  
|--------------------------------------- |  | ------------------- | ---------- | - | ---------------- |  | ---------- | ------------------ |  | - | ------- |  |  | ------------------ | ---------- | - | ------------------- | -
|                                        |  | Equity              |            |   | Shares           |  |            | Amount             |  |   | Capital |  |  | (Deficit)          |            |   | Shares              |  
|Balance, at December 31, 2011           |  | $                   | 1,683,993  |   |                  |  | 23,284,236 |                    |  | $ | 2,328   |  |  | $                  | 10,997,407 |   |                     | $
|Stock Purchase                          |  |                     | 457,610    |   |                  |  | 958,338    |                    |  |   | 109     |  |  |                    | 457,501    |   |                     |  
|Stock Grant                             |  |                     | 121,125    |   |                  |  | 162,873    |                    |  |   | 3       |  |  |                    | 121,122    |   |                     |  
|Stock Compensation                      |  |                     | 157,182    |   |                  |  |            |                    |  |   |         |  |  |                    | 157,182    |   |                     |  
|Net Loss                                |  | $                   | (904,070   | ) |                  |  |            |                    |  |   |         |  |  |                    |            |   |                     | $
|Balance, at March 31, 2012              |  | $                   | 1,515,840  |   |                  |  | 24,405,447 |                    |  | $ | 2,440   |  |  | $                  | 11,733,212 |   |                     | $
|Stock Purchase                          |  | $                   | 270,000    |   |                  |  | 900,000    |                    |  | $ | 90      |  |  | $                  | 269,910    |   |                     |  
|Stock Purchase Preferred                |  |                     | 470,000    |   |                  |  |            |                    |  |   |         |  |  |                    | 469,953    |   |                     |  
|Closing
    costs on preferred issuance |  |                     | (79,500    | ) |                  |  |            |                    |  |   |         |  |  |                    | (79,500    | ) |                     |  
|Stock Grant                             |  |                     | 483,516    |   |                  |  | 769,941    |                    |  |   | 78      |  |  |                    | 483,438    |   |                     |  
|Stock Compensation                      |  |                     | 158,682    |   |                  |  |            |                    |  |   |         |  |  |                    | 158,682    |   |                     |  
|Beneficial Conversion Feature           |  |                     | 120,254    |   |                  |  |            |                    |  |   |         |  |  |                    | 120,254    |   |                     |  
|Net Loss                                |  |                     | (1,435,851 | ) |                  |  |            |                    |  |   |         |  |  |                    |            |   |                     | $
|Balance, at June 30, 2012               |  | $                   | 1,502,941  |   |                  |  | 26,075,388 |                    |  | $ | 2,608   |  |  | $                  | 13,155,949 |   |                     | $







|                                                          |  | 
|--------------------------------------------------------- |  | 
|See notes to condensed consolidated financial statements. |  | 









5









ACE MARKETING &

PROMOTIONS, INC.







|Condensed Consolidated Statements of Cash
    Flows                         |  |           |            |   |           |  
|--------------------------------------------------------------------------- |  | --------- | ---------- | - | --------- | -
|Six Months Ended June 30,                                                   |  | 2012      |            |   | 2011      |  
|                                                                            |  | Unaudited |            |   | unaudited |  
|                                                                            |  |           |            |   |           |  
|Cash Flows from Operating Activities:                                       |  |           |            |   |           |  
|Net loss                                                                    |  | $         | (2,339,921 | ) |           | $
|Adjustments to reconcile net loss to net cash used in operating activities: |  |           |            |   |           |  
|Depreciation and amortization                                               |  |           | 106,243    |   |           |  
|Disposal of assets                                                          |  |           | 4,819      |   |           |  
|Stock-based compensation                                                    |  |           | 920,505    |   |           |  
|Beneficial Conversion Feature                                               |  |           | 120,254    |   |           |  
|Changes in operating assets and liabilities:                                |  |           |            |   |           |  
|(Increase) decrease in operating assets:                                    |  |           |            |   |           |  
|Accounts receivable                                                         |  |           | 168,313    |   |           |  
|Prepaid expenses and other assets                                           |  |           | (170,402   | ) |           |  
|Increase (Decrease) in operating liabilities:                               |  |           |            |   |           |  
|Accounts payable and accrued expenses                                       |  |           | (163,062   | ) |           |  
|Total adjustments                                                           |  |           | 986,670    |   |           |  
|Net Cash Used in Operating Activities                                       |  |           | (1,353,251 | ) |           |  
|                                                                            |  |           |            |   |           |  
|Cash Flows from Investing Activities:                                       |  |           |            |   |           |  
|Acquisition of property and equipment                                       |  |           | (206,672   | ) |           |  
|Net Cash (Used) in Provided by Investing Activities                         |  |           | (206,672   | ) |           |  
|                                                                            |  |           |            |   |           |  
|Cash Flows from Financing Activities:                                       |  |           |            |   |           |  
|Proceeds from Loan                                                          |  |           | 265,525    |   |           |  
|Proceeds from issuance of stock                                             |  |           | 1,197,610  |   |           |  
|Net Cash Provided by Financing Activities                                   |  |           | 1,463,135  |   |           |  
|                                                                            |  |           |            |   |           |  
|Net Decrease in Cash and Cash Equivalents                                   |  |           | (96,788    | ) |           |  
|Cash and Cash Equivalents, beginning of period                              |  |           | 605,563    |   |           |  
|Cash and Cash Equivalents, end of period                                    |  | $         | 508,775    |   |           | $
|                                                                            |  |           |            |   |           |  
|                                                                            |  |           |            |   |           |  
|Supplemental Information:                                                   |  |           |            |   |           |  
|Cash paid for interest                                                      |  | $         | 419        |   |           | $
|Cash paid for taxes                                                         |  | $         | –          |   |           | $
|                                                                            |  |           |            |   |           |  
|Non-cash transactions:                                                      |  |           |            |   |           |  
|Financing costs paid from proceeds of notes payable                         |  | $         | 84,475     |   |           | $







|                                                          |  | 
|--------------------------------------------------------- |  | 
|See notes to condensed consolidated financial statements. |  | 









6







ACE MARKETING & PROMOTIONS, INC.

NOTES TO CONDENSED CONSOLIDATED
FINANCIAL STATEMENTS

THREE MONTHS AND SIX MONTHS ENDED JUNE
30, 2012 AND 2011

(UNAUDITED)







NOTE 1: BASIS OF PRESENTATION



The accompanying condensed
financial statements and footnotes thereto are unaudited.



The Condensed Balance
Sheets as of June 30, 2012 and December 31, 2011, the Condensed Statements of Operations for the three and six months ended June
30, 2012 and 2011 and the Condensed Statements of Cash Flows for the six months ended June 30, 2012 and 2011 have been prepared
by us without audit, and in accordance with the requirements of Form 10-Q and, therefore, they do not include all information and
footnotes necessary for a fair presentation of financial position, results of operations, and cash flows in conformity with accounting
principles generally accepted in the United States of America. In our opinion, the accompanying unaudited condensed financial statements
contain all adjustments necessary to present fairly in all material respects our financial position as of June 30, 2012, results
of operations for the three and six months ended June 30, 2012 and 2011 and cash flows for the six months ended June 30, 2012 and
2011. All such adjustments are of a normal recurring nature. The results of operations and cash flows for the three and six months
ended June 30, 2012 are not necessarily indicative of the results to be expected for the full year. We have evaluated subsequent
events through the filing of this Form 10-Q with the SEC, and determined there have not been any events that have occurred that
would require adjustments to our unaudited Condensed Financial Statements.



The information contained
in this report on Form 10-Q should be read in conjunction with our Form 10-K for our fiscal year ended December 31, 2011.



The preparation of
financial statements in conformity with accounting principals generally accepted in the United States of America (GAAP) requires
management to make estimates and assumptions that affect the amounts of assets, liabilities, revenue, costs and expenses. Actual
results could differ from these estimates.



NATURE OF OPERATIONS -
Ace Marketing & Promotions, Inc. (the "Company" or "Ace") began as promotional products company and has
since evolved into an Integrated Marketing Solutions Company. Ace currently focuses on four business verticals; Branding, Interactive,
Direct Relationship Marketing and Mobile Marketing.  With its newly developed suite of solutions in place, Ace
now offer its clients and potential clients the ability to work smarter in addressing their marketing needs by leveraging technology
platforms. The services and technology platforms assembled within each business vertical allows Ace to provide its clients with
an exceptional mix of solutions for reaching their customers in ways that were previously impossible. Clients have the ability
to choose a single solution within a vertical or a complete package of solutions working together seamlessly. By offering the entire
suite of solutions, the need for multiple vendors has been eliminated, and Ace can be a single source provider of Branding, Interactive,
Direct Relationship Marketing and Mobile Marketing Solutions.



Within the Brandingvertical Ace
has the ability to create the actual brand, in addition to providing all the branded merchandise.  This has been the
core of the Ace business model since its inception.  The current focus within this vertical is to find new and innovative
ways to leverage new technology platforms to drive growth beyond traditional channels.



7









ACE MARKETING & PROMOTIONS, INC.

NOTES TO CONDENSED CONSOLIDATED
FINANCIAL STATEMENTS

THREE AND SIX MONTHS ENDED JUNE 30, 2012
AND 2011

(UNAUDITED)





The Interactive vertical deals with
any online marketing & branding initiatives.  Utilizing the Ace Place Platform (a proprietary Content Management
System); custom websites are created and total control of the site content is given back to the client.  Through the
Ace Place platform, a client simply chooses from one of the many web-design packages and has the ability to change the content
on the site without the need for a programmer and the high hourly fees that go along with them. With this power, their websites
become dynamic and powerful marketing vehicles instead of just an online static ad.  For relevant clients, Ace can add
an E-Commerce component to their website along with Email Marketing services to assist in marketing the site.  As an
additional service, each site can be housed on Ace’s servers.



The Direct Relationship Marketing
vertical creates 1 to 1 relationship marketing Solutions. Ace’s strategy for delivering successful marketing campaigns utilizes
specific databases to personalize messages across a wide array of integrated delivery mechanisms. Ace has expanded its capabilities
beyond direct mail to incorporate variable data programming technology into web applications, telephony, email, and print. Ace’s
Direct Relationship Marketing solution helps attract new customers and retain exist ones by targeting each identified demographic
group through our various tools to get the intended message across with measured results.



The Company's fourth business vertical is
the Mobile Marketing vertical. The Mobile Marketing advertising medium is set to become the next component of marketing
spends as mobile marketing continues to gain more and more momentum.  Technology allows advertisers to target and deliver
rich media content to specific locations and times where it is most relevant. It gives advertisers the ability to reach consumers
with their message as they are ready to make their purchasing decision. Ace Marketing & Promotions subsidiary Mobiquity
Networks provides Location-Based Mobile marketing services via Bluetooth and Wi-Fi that requires no GPS tracking and no need
to download and application.



Mobiquity Networks is a leading location
based mobile marketing network in the US.  We utilize a targeted, location-based approach to reach audiences on their
personal mobile devices when it matters most.  The Company employs a combination of leading-edge mobile technologies
to deliver virtually any digital media content including images, videos, audio mp3s, maps, games, applications and coupons to mobile
phones within targeted geographic locations. Mobiquity has focused on and built an extensive Location Based Mobile Marketing Mall
Network which gives us access to over 90 million mobile customer visits per month while they are shopping. Our network allows brands
to engage their potential customers with the right offer at the right place at the right time....when they are about to make a
purchasing decision. Mobiquity currently has over 600 zones throughout 75 malls with over 96 million monthly visits. These zones
create a cloud of coverage so that visitors do not need to go directly to one of these zone  access points. Some of our
land mark malls include the following: Roosevelt Field – NY,  the Galleria-Houston, Lenox Square  -Atlanta,Northbridge-Chicago
, Santa Monica Place-LA and Copley Place –Boston.



We have partnered with Blue Bite LLC. (“Blue
Bite”), a premier provider of Proximity Marketing hardware and software solutions, and Eye Corp Pty Ltd., (“EyeCorp”)
an out-of-home media company which operates the largest mall advertising display network in the United States, to roll-out an expansive
network which comprises of retail, dining, transportation, sporting, music, and other high traffic venues.



8







ACE MARKETING & PROMOTIONS, INC.

NOTES TO CONDENSED CONSOLIDATED
FINANCIAL STATEMENTS

THREE AND SIX MONTHS ENDED JUNE 30, 2012
AND 2011

(UNAUDITED)





Agreement  with Simon Property
Group, L.P.



In April 2011, we signed an exclusive rights
agreement with a Top Mall Developer (the "Simon Property Group") to create a location-based mobile marketing network
called Mobiquity Networks. The 50 mall agreement runs through December of 2015 and includes top malls in the Simon Mall
portfolio. This new alliance will give advertisers the opportunity to reach millions of mall visitors per month with mobile digital
content and offers when they are most receptive to advertising messages.



In connection with Eye Corp., Mobiquity
Networks will deliver digital content and offers to shoppers on their mobile devices through Eye Corp’s extensive Mall Advertising
Network. Eye Corp and Mobiquity Networks have an exclusive agreement to build a location-based mobile marketing network throughout
Eye Corp’s Mall Advertising network. New properties to be added to the Mobiquity Networks portfolio will include iconic malls
in the top DMA’s (designated market area) in the US. These prestigious malls further complement Mobiquity Networks’
portfolio of prominent malls including Queens Center Mall in New York City, Northbridge in Chicago, and Santa Monica Place in Los
Angeles.



Ace's Location-Based Mobile advertising
medium is designed to reach on-the-go shoppers via their mobile devices with free rich media content delivered using Bluetooth
or Wi-Fi. This advertising medium offers extremely targeted messaging engineered to engage and influence shoppers as they move
about the mall environment. Eye Corp, along with Ace Marketing, will jointly create mobile marketing programs for existing clients
in conjunction with their already active in mall advertising programs. Mobiquity Networks proximity marketing units will be strategically
positioned in shopping malls near entrances, anchor stores, escalators and other high-traffic, and high dwell-time areas. Mobiquity
Networks proximity marketing unit placement takes advantage of the opportunity to provide a reminder to consumers and touch them
just before making a purchase decision. These units generate high awareness and brand recognition at the right time and place.
When combined with the impact of other visual advertising mediums (in mall assets) or as a stand-alone medium, Mobiquity Networks
is a great mobile solution to promote a brand on a local or national level.





9







ACE MARKETING & PROMOTIONS, INC.

NOTES TO CONDENSED CONSOLIDATED
FINANCIAL STATEMENTS

THREE AND SIX MONTHS ENDED JUNE 30, 2012
AND 2011

(UNAUDITED)





NOTE 2: ACCOUNTING
PRONOUNCEMENTS



Except for rules and
interpretive releases of the SEC under authority of federal securities laws and a limited number of grandfathered standards, theFASB Accounting Standards CodificationTM(“ASC”) is the sole source of authoritative GAAP literature recognized
by the FASB and applicable to the Company. Management has reviewed the aforementioned rules and releases and believes any effect
will not have a material impact on the Company's present or future financial statements.



NOTE 3: SUMMARY OF SELECTED
SIGNIFICANT ACCOUNTING POLICIES



Revenue Recognition
- Revenue is recognized when title and risk of loss transfers to the customer and the earnings process is complete. In general,
title passes to our customers upon the customer's receipt of the merchandise.  The Company applies the revenue recognition
principles which provides for revenue to be recognized when (i) persuasive evidence of an arrangement exists, (ii) delivery has
been completed, (iii) the customer accepts and verifies receipt, (iv) collectability is reasonably assured. The Company records
all shipping and handling fees billed to customers as revenues and related costs as cost of goods sold, when incurred.



Estimates - The preparation
of financial statements in conformity with generally accepted accounting principles requires management to make estimates and assumptions
that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the
financial statements and the reported amounts of revenues and expenses during the reporting period. Actual results could differ
from those estimates.





Basis of Presentation - In the opinion of management, all adjustments consisting of normal recurring adjustments necessary
for a fair statement of (a) the result of operations for the three and six month periods ended June 30 2012 and 2011; (b)
the financial position at June 30, 2012; and (c) cash flows for the six month periods ended June 30, 2012 and 2011, have been
made.



Consolidation - The Company's financial statements includes the accounts and activities of its wholly-owned subsidiary,
Mobiquity Networks, Inc. All inter-company transactions have been eliminated.





10







ACE MARKETING & PROMOTIONS, INC.

NOTES TO CONDENSED CONSOLIDATED
FINANCIAL STATEMENTS

THREE AND SIX MONTHS ENDED JUNE 30, 2012
AND 2011

(UNAUDITED)





NOTE 4: LOSS PER SHARE



Basic loss per common
share is computed by dividing net loss by the weighted average number of shares of common stock outstanding during the period.
Dilutive loss per share gives effect to stock options and warrants, which are considered to be dilutive common stock equivalents.
Basic loss per common share was computed by dividing net loss by the weighted average number of shares of common stock outstanding.
The number of common shares potentially issuable upon the exercise of certain options and warrants that were excluded from the
diluted loss per common share calculation was approximately 15,830,000 and 14,200,000 because they are anti-dilutive as a result
of a net loss for the three months ended June 30, 2012 and 2011, respectively.



NOTE 5: STOCK COMPENSATION



Compensation costs
related to share-based payment transactions, including employee stock options, are recognized in the financial statements utilizing
the straight line method for the cost of these awards.



The Company's results
for the three month periods ended June 30, 2012 and 2011 include employee share-based compensation expense totaling approximately
$682,000 and $52,000, respectively. The Company's results for the six month periods ended June 30, 2012 and 2011 include employee
share-based compensation expense totaling approximately $961,000 and $177,000, respectively. Such amounts have been included in
the Condensed Consolidated Statements of Operations within selling, general and administrative expenses. No income tax benefit
has been recognized in the statement of operations for share-based compensation arrangements due to a history of operating losses.



The following table summarizes stock-based
compensation expense for the three and six months ended June 30, 2012 and 2011:



|                                                      |  | Three Months Ended June 30, |         |  | Six Months Ended June 30, |  
|----------------------------------------------------- |  | --------------------------- | ------- |  | ------------------------- | -
|                                                      |  | 2012                        |         |  | 2011                      |  
|                                                      |  |                             |         |  |                           |  
|Employee stock-based compensation - option grants     |  | $                           | 112,500 |  |                           | $
|Employee stock-based compensation - stock grants      |  |                             |         |  |                           |  
|Non-Employee stock-based compensation - option grants |  |                             | 46,182  |  |                           |  
|Non-Employee stock-based compensation - stock grants  |  |                             | 523,721 |  |                           |  
|Non-Employee stock-based compensation-stock warrant   |  |                             |         |  |                           |  
|Total                                                 |  | $                           | 682,403 |  |                           | $



11









ACE MARKETING & PROMOTIONS, INC.

NOTES TO CONDENSED CONSOLIDATED
FINANCIAL STATEMENTS

THREE AND SIX MONTHS ENDED JUNE 30, 2012
AND 2011

(UNAUDITED)





NOTE 6: STOCK OPTION PLAN



During Fiscal 2005,
the Company established, and the stockholders approved, an Employee Benefit and Consulting Services Compensation Plan (the "2005
Plan") for the granting of up to 2,000,000 non-statutory and incentive stock options and stock awards to directors, officers,
consultants and key employees of the Company. On June 9, 2005, the Board of Directors amended the Plan to increase the number of
stock options and awards to be granted under the Plan to 4,000,000.  In October 2009, the Company established and the
stockholders approved a 2009 Employee Benefit and Consulting Services Compensation Plan (the "2009 Plan") for granting
up to 4,000,000 non-statutory and incentive stock options and awards to directors, officers, consultants and employees of the Company.
(The 2005 Plan and the 2005 Plan are collectively referred to as the "Plans".)



All stock options under
the Plans are granted at or above the fair market value of the common stock at the grant date. Employee and non-employee stock
options vest over varying periods and generally expire either 5 or 10 years from the grant date.



The fair value of options
at the date of grant was estimated using the Black-Scholes option pricing model. The fair values of these restricted stock awards
are equal to the market value of the Company’s stock on the date of grant, after taking into certain discounts. The expected
volatility is based upon historical volatility of our stock and other contributing factors. The expected term is based upon observation
of actual time elapsed between date of grant and exercise of options for all employees. Previously, such assumptions were determined
based on historical data.



12







ACE MARKETING & PROMOTIONS, INC.

NOTES TO CONDENSED CONSOLIDATED
FINANCIAL STATEMENTS

THREE AND SIX MONTHS ENDED JUNE 30, 2012
AND 2011

(UNAUDITED)





The weighted average
assumptions made in calculating the fair values of options granted during the three and six months ended June 30, 2012 and 2011
are as follows:



|                         |  | Three Months Ended
        June 30 |         |  | Six Months Ended
        June 30 | 
|------------------------ |  | ---------------------------------- | ------- |  | -------------------------------- | 
|                         |  | 2012                               |         |  | 2011                             | 
|                         |  |                                    |         |  |                                  | 
|Expected volatility      |  |                                    | 456.67% |  |                                  | 
|Expected dividend yield  |  |                                    | -       |  |                                  | 
|Risk-free interest rate  |  |                                    | 1.92%   |  |                                  | 
|Expected term (in years) |  |                                    | 10      |  |                                  | 





|                                   |  | Share |           |  | Weighted Average Exercise Price |  |     | Weighted Average Remaining Contractual Term |  |  | Aggregate Intrinsic Value | 
|---------------------------------- |  | ----- | --------- |  | ------------------------------- |  | --- | ------------------------------------------- |  |  | ------------------------- | 
|                                   |  |       |           |  |                                 |  |     |                                             |  |  |                           | 
|Outstanding, January 1, 2012       |  |       | 3,505,000 |  |                                 |  | .84 |                                             |  |  | 4.50                      | 
|Granted                            |  |       | 370,000   |  |                                 |  | .69 |                                             |  |  | 9.76                      | 
|Exercised                          |  |       | –         |  |                                 |  |     |                                             |  |  |                           | 
|Cancelled & Expired                |  |       | –         |  |                                 |  |     |                                             |  |  |                           | 
|                                   |  |       |           |  |                                 |  |     |                                             |  |  |                           | 
|Outstanding, June 30, 2012         |  |       | 3,875,000 |  |                                 |  | .82 |                                             |  |  | 4.87                      | 
|                                   |  |       |           |  |                                 |  |     |                                             |  |  |                           | 
|Options exercisable, June 30, 2012 |  |       | 3,875,000 |  |                                 |  | .82 |                                             |  |  | 4.87                      | 



The weighted-average grant-date fair value
of options granted during the six months ended June 30, 2012 and 2011 was $.69 and $0.26, respectively.



The aggregate intrinsic value of options
outstanding and options exercisable at June 30, 2012 is calculated as the difference between the exercise price of the underlying
options and the market price of the Company's common stock for the shares that had exercise prices, that were lower than the $0.59
closing price of the Company's common stock on June 30, 2012.



As of June 30, 2012, the fair value of
unamortized compensation cost related to unvested stock option awards was zero.



13







ACE MARKETING & PROMOTIONS, INC.

NOTES TO CONDENSED CONSOLIDATED
FINANCIAL STATEMENTS

THREE AND SIX MONTHS ENDED JUNE 30, 2012
AND 2011

(UNAUDITED)





The weighted average assumptions made in
calculating the fair value of warrants granted during the three and six months ended June 30, 2012 and 2011 are as follows:



|                         |  | Three Months Ended
        June 30 |    |  | Six Months Ended
        June 30 | 
|------------------------ |  | ---------------------------------- | -- |  | -------------------------------- | 
|                         |  | 2012                               |    |  | 2011                             | 
|                         |  |                                    |    |  |                                  | 
|Expected volatility      |  |                                    | 0% |  |                                  | 
|Expected dividend yield  |  |                                    | -  |  |                                  | 
|Risk-free interest rate  |  |                                    | 0% |  |                                  | 
|Expected term (in years) |  |                                    | -  |  |                                  | 





|                                    |  | Share |            |   | Weighted
        Average
        Exercise
        Price |   |     | Weighted
        Average
        Remaining
        Contractual
        Term |  |  | Aggregate
        Intrinsic
        Value | 
|----------------------------------- |  | ----- | ---------- | - | ------------------------------------------------------- | - | --- | --------------------------------------------------------------------------- |  |  | ----------------------------------------- | 
|                                    |  |       |            |   |                                                         |   |     |                                                                             |  |  |                                           | 
|Outstanding, January 1, 2012        |  |       | 12,570,642 |   |                                                         | $ | .48 |                                                                             |  |  | 1.84                                      | 
|Granted                             |  |       | 287,502    |   |                                                         | $ | .85 |                                                                             |  |  | 3.55                                      | 
|Exercised                           |  |       | -          |   |                                                         |   | -   |                                                                             |  |  |                                           | 
|Cancelled                           |  |       | (900,000   | ) |                                                         |   | -   |                                                                             |  |  |                                           | 
|Outstanding, June 30, 2012          |  |       | 11,958,144 |   |                                                         | $ | .51 |                                                                             |  |  | 1.50                                      | 
|                                    |  |       |            |   |                                                         |   |     |                                                                             |  |  |                                           | 
|Warrants exercisable, June 30, 2012 |  |       | 11,958,144 |   |                                                         | $ | .51 |                                                                             |  |  | 1.50                                      | 





14







ACE MARKETING & PROMOTIONS, INC.

NOTES TO CONDENSED CONSOLIDATED
FINANCIAL STATEMENTS

THREE AND SIX MONTHS ENDED JUNE 30, 2012
AND 2011

(UNAUDITED)





NOTE 7: CONSULTING AGREEMENTS



In January 2010, the
Company entered into an agreement with a consulting firm to provide services over the next twelve months. The agreement provided
for the issuance of 100,000 restricted common shares of Common Stock.



In January 2010, the
Company also entered into an agreement with a two individuals to provide services over the next twelve months. The agreement provides
for the issuance of 57,500 shares and 52,500 restricted common shares of Common Stock which vested immediately.



Pursuant to an agreement
dated as of November 15, 2010, the Company entered into a three year contract with a consulting firm to provide certain financial
and public relation services on a non-exclusive basis. Pursuant to the agreement, an initial retainer of $12,500 was paid. The
agreement provides for the possible issuance of up to 250,000 common shares and up to $100,000 in cash compensation based upon
referrals of credible and synergistic corporate partners and/or acquisitions, which acquisitions or partnerships must be approved
by Ace. In January 2011 and August 2011, the Company approved the issuance of 50,000 shares and 175,000 shares of common stock,
respectively, for consulting services rendered by this consultant.



In January 2011, the
Company entered into an agreement with a consulting firm to provide business development services.  The agreement provides
for the issuance of 100,000 shares of restricted Common Stock and Warrants to purchase 200,000 shares of restricted Common Stock.



In June 2011, we entered
into a one-year Investor Relation, Public Awareness Agreement with Legend Securities, Inc. at a cost of $10,000 per month and 75,000
shares of restricted Common Stock per quarter. In June 2012, we renewed the investor relation contract for an additional one year
substantially on the same terms.



Ace has retained an
outside contractor to build its website development program at a cost of $120,000, $80,000 of which has been paid and the remaining
$40,000 was accrued in the quarter ended September 30, 2011. At its option, Ace made the final $40,000 payment to the contractor
through the issuance of 66,000 shares of its restricted Common Stock.



In April 2012, the
CompaNy entered into consulting and public relation contracts pursuant to which the Company issued an aggregate of 240,000 restricted
shares of its Common Stock. These contracts have been terminated and the Company expects to receive a significant portion in return
in settlement of all obligations to each other. Any recoupment of shares will be reflected in the third quarter 2012 results of
operations.



NOTE 8: PRIVATE PLACEMENT



On December 8, 2009,
Ace Marketing & Promotions, Inc. entered into an Introducing Agent Agreement with Legend Securities, Inc., a FINRA registered
broker-dealer ("Legend"), to attempt to raise additional financing through the sale of its Common Stock and Warrants.
Between December 8, 2009 and March 15, 2010, the Company closed on gross proceeds of $1,025,000 before commissions of $117,000.
The planned use of proceeds is to primarily expand the Company's mobile and interactive divisions.  The Company issued
pursuant to the terms of the offering an aggregate of 2,050,000 shares of Common Stock at a per share price of $.50 per share and
1,025,000 Warrants exercisable at $1.00 per share to investors in the offering and placement agent warrants to purchase an amount
equal to 10% of the number of shares and the number of warrants sold in the offering. All securities were issued pursuant to Rule
506 of Regulation D promulgated under Section 4(2) of the Securities Act of 1933, as amended.





15







ACE MARKETING & PROMOTIONS, INC.

NOTES TO CONDENSED CONSOLIDATED
FINANCIAL STATEMENTS

THREE AND SIX MONTHS ENDED JUNE 30, 2012
AND 2011

(UNAUDITED)





In August 2010, the Company raised $175,000 in gross proceeds from the sale of 437,500 shares and a like number of Warrants expiring
in August 2013.  The investor paid $0.40 per Share and received Warrants exercisable at $0.60 per Share.  In
November 2010, the Company commenced a plan of financing and raised an additional $800,500 in financing from the sale of 2,934,999
Shares of its restricted Common Stock at $0.30 per Share and Class E Common Stock Purchase Warrants to purchase a like number of
Shares, exercisable at $0.30 per Share through August 31, 2013. Subsequent to the completion of the second financing, the Company
agreed to adjust the terms of the August 2010 transaction and issue to the August 2010 investor Shares and Class E Warrants
on the same terms as those sold in November - December 2010. Accordingly, an additional 145,833 Shares and a like number of Warrants
were issued to the August 2010 investor, with the exercise price of the Warrants being lowered from $0.60 per Share to $0.30 per
Share.



In March 2011, the
Company commenced a private placement offering. Pursuant to said offering which terminated on April 19, 2011, the Company raised
$755,000 in gross proceeds from the sale of 2,516,667 shares of common stock and a like number of warrants, exercisable at $.30
per share through August 31, 2013. An additional 100,000 shares and 100,000 warrants were issued for advisory services in connection
with such offering to a person who later became a director of the Company. Exemption is claimed for the sale of securities pursuant
to Rule 506 and/or Section 4(2) of the Securities Act of 1933, as amended.



Between May 25, 2011
and June 3, 2011, the Company received gross proceeds of $461,250 from the sale of 1,025,000 shares of Common Stock at a purchase
price of $.45 per share. The sale of stock was also accompanied by Warrants expiring on May 31, 2014. Exemption is claimed for
the sale of securities pursuant to Rule 506 and/or Section 4(2) of the Securities Act of 1933, as amended.



In July 2011, the Company
commenced a private placement offering. Pursuant to said offering between July 14, 2011 and August 1, 2011, the Company raised
$975,000 in gross proceeds from the sale of 1,950,000 shares of common stock and a like number of warrants, exercisable at $.60
per share through July 31, 2014. Exemption is claimed for the sale of securities pursuant to Rule 506 and/or Section 4(2) of the
Securities Act of 1933, as amended.



Rockwell Global Capital
LLC acted as Placement Agent of a private placement offering of the Company which terminated on January 30, 2012. The Company received
gross proceeds of $575,000 from the sale of 958,338 shares of Common Stock at a purchase price of $.60 per share. The private placement
offering also included the sale of Warrants to purchase 191,671 shares of Common Stock, exercisable at $.60 per share and expiring
on January 18, 2016. The Placement Agent received a $25,000 advisory fee, $51,750 in commissions and warrants to purchase 95,833
shares identical to the warrants sold to investors in the offering. Exemption is claimed for the sale of securities pursuant to
Rule 506 and/or Section 4(2) of the Securities Act of 1933, as amended. In March through June 30, 2012, the Company issued 51,736
shares of common stock as initial liquidated damages for failing to file a registration statement to register the resale of securities
issued to investors of the January 2012 private placement offering.



Private Placement – Preferred
Convertible Stock



Between April 1, 2012
and May 15, 2012, the Company sold 470,000 shares of Series 1 Convertible Preferred Stock at $1.00 per share.



The Company accounts
for potentially beneficial conversion features at the time of each preferred stock issuance. The value of the common stock into
which the Series 1 convertible preferred stock is convertible had a fair value greater than the proceeds for such issuances. Accordingly,
the Company recorded a deemed beneficial conversion on the Series 1 convertible preferred stock of $101,833 in the quarter ended
June 30, which equals the amount by which the estimated fair value of the common stock issuable upon conversion of the issued Series
1 convertible preferred stock exceeded the proceeds from such issuances.



16









ACE MARKETING & PROMOTIONS, INC.

NOTES TO CONDENSED CONSOLIDATED
FINANCIAL STATEMENTS

THREE AND SIX MONTHS ENDED JUNE 30, 2012
AND 2011

(UNAUDITED)





The Series 1 Convertible
Preferred Stock has the following rights, preferences and privileges:



| | · | Automatic Conversion into Common Stock. Each Preferred Share shall automatically convert
on March 31, 2013 into shares of the Company’s Common Stock (the “Common Shares”) based on a conversion price
of the lower of $.60 per share or an amount equal to 90% of the average closing sales price for the Company’s Common Stock
on the OTC Bulletin Board (or Pink Sheets) for the 20 trading days immediately preceding March 31, 2013, with a floor of $.45 per
share.
| | - | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

| | · | Optional Conversion into Common Stock. Commencing July 1, 2012, each Preferred Share shall
at the option of the holder become convertible into Common Shares based on a conversion price of the lower of $.60 per share or
85% of the average closing sales price for the Company’s Common Stock on the OTC Bulletin Board (or Pink Sheets) for the
20 trading days immediately preceding the Conversion Date, with a floor of $.45 per share.
| | - | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

| | · | Conversion Premium. Upon calculation of the number of Common Shares, the Preferred Shareholder
is entitled to receive upon conversion of Series 1 Preferred Stock into Common Stock, the investor will receive an additional 8%
premium. Accordingly, once the number of Common Shares is determined based upon the automatic conversion or optional conversion
formulas set forth above, the investor will have that number of Common Stock multiplied by 1.08 (i.e. 108%) to determine the actual
number of Common Shares to be issued upon conversion.
| | - | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

| | · | Voting. The Preferred Shares shall have no voting rights until converted into Common Shares,
except as otherwise required by applicable state law.
| | - | --------------------------------------------------------------------------------------------------------------------------------------------------

| | · | Dividends. The Preferred Shares shall have no dividend rights until converted into Common
Shares, except as otherwise required by applicable state law.
| | - | -------------------------------------------------------------------------------------------------------------------------------------------------------

| | · | Liquidation Preference. The Preferred Shares shall have no liquidation preference and shall
be treated the same as a holder of Common Shares.
| | - | ---------------------------------------------------------------------------------------------------------------------------------------------

| | · | Call Option. The Company may call the Preferred Shares for redemption at a price of $1.08
per share at any time on or after July 1, 2012, subject to the investor’s right of conversion upon no less than 10 days prior
written notice of redemption to each Preferred Shareholder, which notice may only be provided to the holders so long as the Company
completes a financing or series of financings totaling at least $2 million in gross proceeds (excluding monies raised from the
sale of the Series 1 Preferred Stock).
| | - | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

| | · | Anti-Dilution. In the event of a stock split, stock dividend, combination, reclassification
or the like (the “Corporate Event”), the Board of Directors of the Company shall make appropriate adjustment to the
number of Common Shares into which the Preferred Shares shall convert to put the Preferred Shareholder in the same position as
if the Preferred Shares were converted into Common Shares immediately before the Corporate Event took place.
| | - | -----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



NOTE 9: OPTIONS OUTSIDE COMPENSATION PLAN



On March 25, 2010,
the Company granted Non-Statutory Stock Options to purchase 10,000 shares of the Company’s Common Stock to an attorney for
services rendered at an exercise price of $.54 per share, with 100% of the options vesting immediately and expiring on March 25,
2020.



On March 25, 2010,
the Company issued a total of 100,000 Non-Statutory Stock Options to two key employees in accordance with their employment agreement.  The
Options have an exercise price of $.54 per share, with 100% of the options vesting immediately and expiring on March 25, 2020.



On April 9, 2009, the
Company hired a firm as an independent sales organization to promote its proximity marketing units in the sports and entertainment
industry. The firm was granted options to purchase 100,000 shares at

$.90 per share outside of Ace’s compensation
plan which generates approximately a non-cash $3,000 expense on a monthly basis.





17







ACE MARKETING & PROMOTIONS, INC.

NOTES TO CONDENSED CONSOLIDATED
FINANCIAL STATEMENTS

THREE AND SIX MONTHS ENDED JUNE 30, 2012
AND 2011

(UNAUDITED)





NOTE 10: SHARED BASED COMPENSATION



On January 4, 2010,
the Company issued 6,000 Warrants to purchase Common Stock to an independent consultant to manage sales relationships.  The
services were recorded equal to the value of the shares at the date of grant and an expense of $3,051 is included in the operating
expenses for the year ended December 31, 2010.



On August 17, 2010,
the Company issued 145,600 Warrants to purchase Common Stock to franchisee owners of a chain store for the purpose of placing proximity
marketing units in their business locations.



RESTRICTED STOCK GRANTS
- In January 2010, the Company entered into an agreement with a consulting firm to provide services over the next twelve months.  The
agreement provides for the issuance of 100,000 restricted Common Stock.



In January 2010, the
Company also entered into an agreement with two individuals to provide services over the next twelve months.  The agreement
provides for the issuance of 57,500 shares and 52,500 restricted common shares of Common Stock which vest immediately.



Pursuant to an agreement
dated as of November 15, 2010, the Company entered into a three year contract with a consulting firm to provide certain financial
and public relation services on a non-exclusive basis. Pursuant to the agreement, an initial retainer of $12,500 was paid. The
agreement provides for the possible issuance of up to 250,000 common shares and up to $100,000 in cash compensation based upon
referrals of credible and synergistic corporate partners and/or acquisitions, which acquisitions or partnerships must be approved
by Ace. In January 2011, the Company approved the issuance of 50,000 shares of common stock for consulting services rendered by
this consultant.  In August 2011, the Company issued an additional 175,000 shares of Common Stock for consulting services
rendered by the consultant.



During the past three
years, the Company has granted under our 2005 Plan certain employees and consultants restricted stock awards for services
for the prior year with vesting to occur after the passage of an additional 12 months. These awards totaled 45,000 Shares for 2008,
subject to continued services with the Company through December 31, 2009.  These awards totaled 51,000 Shares for 2009
subject to continued services with the Company through December 31, 2010.  These awards totaled 105,000 Shares for 2010
subject to continued services with the Company through December 31, 2011. These awards totaled 45,000 shares for 2011 subject to
continued services with the Company through December 31, 2012.



The Company's results
for the three months ended June 30, 2012 and 2011 include employee share-based compensation expense totaling approximately $112,500
and $52,000, respectively. Such amounts have been included in the Statements of Operations within selling, general and administrative
expenses. No income tax benefit has been recognized in the statement of operations for share-based compensation arrangements due
to a history of operating losses.



18







ACE MARKETING & PROMOTIONS, INC.

NOTES TO CONDENSED CONSOLIDATED
FINANCIAL STATEMENTS

THREE AND SIX MONTHS ENDED JUNE 30, 2012
AND 2011

(UNAUDITED)





NOTE 11: SEGMENT INFORMATION



Reportable operating
segment is determined based on Ace Marketing & Promotion Inc.’s management approach. The management approach, as defined
by accounting standards which have been codified into FASB ASC 280, “Segment Reporting,” is based on the way that the
chief operating decision-maker organizes the segments within an enterprise for making decisions about resources to be allocated
and assessing their performance. Our chief operating decision-maker is our Chief Executive Officer and Chief Financial Officer.



While our results of
operations are primarily reviewed on a consolidated basis, the chief operating decision-maker also manages the enterprise in two
operating segments: (i) Branding & Branded Merchandise (ii) Mobil Marketing



Corporate management
defines and reviews segment profitability based on the same allocation methodology as presented in the segment data tables below:



|                                  |  | Quarter Ended June 30, 2012      |          
|--------------------------------- |  | -------------------------------- | ---------
|                                  |  | Ace Marketing & Promotions, Inc. |          
|Net Sales                         |  | $                                | 703,381  
|Operating (loss)                  |  |                                  | (858,147)
|Interest income                   |  |                                  | 110      
|Interest (expense)                |  |                                  | (414)    
|Beneficial Conversion Feature     |  |                                  | (120,254)
|Loss on disposal of  fixed assets |  |                                  | (4,819)  
|Depreciation and amortization     |  |                                  | (12,622) 
|Exp Net Loss                      |  |                                  | (996,144)
|Total assets at June 30, 2012     |  |                                  | 1,393,056



All intersegment sales and expenses have
been eliminated from the table above.



NOTE 12: EMPLOYMENT CONTRACTS/DIRECTOR COMPENSATION



On April 7, 2010, the Board of Directors
approved a five-year extension of the employment contracts of Dean L. Julia and Michael D. Trepeta to expire on March 1, 2015.
The Board approved the continuation of each officer's annual salary and scheduled salary increases on March 1 of each year of $2,000
per month. The Board also approved a signing bonus of stock options to purchase 200,000 shares granted to each officer which is
fully vested at the date of grant and exercisable at $.50 per share through April 7, 2020; ten-year stock options to purchase 100,000
shares of Common Stock to be granted to each officer at fair market value on each anniversary date of the contract and extension
thereof commencing March 1, 2011; and termination pay of one year base salary based upon the scheduled annual salary of each executive
officer for the next contract year plus the amount of bonuses paid or entitled to be paid to the executive for the current fiscal
year or the preceding fiscal year, whichever is higher. In the event of termination, the executives will continue to receive all
benefits included in the employment agreement through the scheduled expiration date of
said employment agreement prior to the acceleration of the termination date thereof.





19







ACE MARKETING & PROMOTIONS, INC.

NOTES TO CONDENSED CONSOLIDATED
FINANCIAL STATEMENTS

THREE AND SIX MONTHS ENDED JUNE 30, 2012
AND 2011

(UNAUDITED)







On April 7, 2010, the
Board of Directors approved the grant of options to purchase 150,000 shares of Common Stock to a director, exercisable at
$.50 per share at any time from the date of grant through April 7, 2020. The Board also approved commencing March 1, 2011, and
every March 1st thereafter, the grant of 50,000 ten-year stock options to purchase shares at the fair market value at the date
of grant to each director who is not an  executive officer  of  the Company.   On
March 1, 2011, the Company granted a non-executive  director options to purchase 50,000 shares exercisable at $.50
per share. The board did not take any action to authorize options to be issued to non-executive officers on March 1, 2012; however,
the two non-executive directors and Sean Trepeta each were granted ten-year options to purchase 50,000 shares exercisable at $.75
per share on May 7, 2012.



On March 1, 2011 and
March 1, 2012, Messrs. Julia and Trepeta each received 10-year options to purchase 100,000 shares, with the 2011 options exercisable
at $.26 per share and the 2012 options exercisable at $.61 per share.  On April 21, 2011, a consultant who would later
become a director of the Company received 100,000 shares of Common Stock valued at $.30 per share together with a warrant to purchase
100,000 shares of Common Stock exercisable at $.30 per share expiring on August 13, 2013 in exchange for advisor’s services
in connection with a private offering.  In December 2011, the Company granted a director of the Company options to purchase
200,000 shares of the Company’s Common Stock exercisable at $.60 per share over a term of five years.



NOTE 13: NEW FACILITIES



In February 2012, the
Company entered into a lease agreement for new executive office space of approximately 4,200 square feet located at 600 Old Country
Road, Garden City, NY 11530.   The lease agreement is for 63 months. The annual rent under this office facility for the
first year is estimated at $127,000, including electricity, subject to an annual increase of 3%. In the event of a default in which
the Company is evicted from the office space, Ace would be responsible to the landlord for an additional payment of rent of $160,000
in the first year of the lease, an additional payment of $106,667 in the second year of the lease and an additional payment of
rent of $53,333 in the third year of the lease. Such additional rent would be payable at the discretion of the Company in cash
or in Common Stock of the Company.



NOTE 14: WARRANT EXERCISE



In September 2011,
Warrants to purchase 395,000 shares of the Company’s Common Stock were exercised on a cashless basis at exercises prices
ranging from $.30 per share to $.90 per share resulting in the issuance of 134,810 shares of restricted Common Stock.



In April 2012, Warrants
to purchase 900,000 shares were exercised at $.30 per share for proceeds of $270,000.





20







ACE MARKETING & PROMOTIONS, INC.

NOTES TO CONDENSED CONSOLIDATED
FINANCIAL STATEMENTS

THREE AND SIX MONTHS ENDED JUNE 30, 2012
AND 2011

(UNAUDITED)





NOTE 15: COMMITTED EQUITY FACILITY AGREEMENT/REGISTRATION
RIGHTS AGREEMENT



On June 12, 2012, Ace
Marketing & Promotions, Inc. (the “Company”) finalized a committed equity facility (the “Equity Facility”)
with TCA Global Credit Master Fund, LP, a Cayman Islands limited partnership (“TCA”), whereby the parties entered into
as of May 31, 2012 (i) a committed equity facility agreement (the “Equity Agreement”) and (ii) a registration rights
agreement (the “Registration Rights Agreement”).



Committed Equity Facility Agreement



On June 12, 2012, the Company finalized
a Equity Agreement with TCA. Pursuant to the terms of the Equity Agreement, for a period of twenty-four months commencing on the
effective date of the Registration Statement (as defined herein), TCA shall commit to purchase up to $2,000,000 of the Company’s
common stock (the “Shares”), pursuant to Advances (as defined below), covering the Registrable Securities (as defined
below). The purchase price of the Shares under the Equity Agreement is equal to ninety-five percent (95%) of the lowest daily volume
weighted average price of the Company’s common stock during the five (5) consecutive trading days after the Company delivers
to TCA an Advance notice in writing requiring TCA to advance funds (an “Advance”) to the Company, subject to the terms
of the Equity Agreement.



The “Registrable Securities”
include (i) the Shares; and (ii) any securities issued or issuable with respect to the Shares by way of exchange, stock dividend
or stock split or in connection with a combination of shares, recapitalization, merger, consolidation or other reorganization or
otherwise.



As further consideration for TCA entering
into and structuring the Equity Facility, the Company shall pay to TCA a fee by issuing to TCA that number of shares of the Company’s
common stock that equal a dollar amount of one hundred thousand dollars ($100,000) (the “Facility Fee Shares”). It
is the intention of the Company and TCA that the value of the Facility Fee Shares shall equal $100,000. In the event the value
of the Facility Fee Shares issued to TCA does not equal $100,000 after a ninth month evaluation date, the Equity Agreement provides
for an adjustment provision allowing for necessary action to adjust the number of shares issued.



Registration Rights Agreement



On June 12, 2012, the Company finalized
the Registration Rights Agreement with TCA. Pursuant to the terms of the Registration Rights Agreement, the Company is obligated
to file a registration statement (the “Registration Statement”) with the U.S. Securities and Exchange Commission (the
“SEC’) to cover the Registrable Securities. The Company must use its commercially reasonable efforts to cause the Registration
Statement to be declared effective by the SEC by a date that is no later than October 10, 2012.





21







ACE MARKETING & PROMOTIONS, INC.

NOTES TO CONDENSED CONSOLIDATED
FINANCIAL STATEMENTS

THREE AND SIX MONTHS ENDED JUNE 30, 2012
AND 2011

(UNAUDITED)





NOTE 16: CONVERTIBLE PROMISSORY NOTE



On June 12, 2012, Ace Marketing & Promotions,
Inc. (the “Company”) closed on a security agreement dated as of May 31, 2012 (the “Security Agreement”)
with TCA Global Credit Master Fund, LP, a Cayman Islands limited partnership (“TCA”), related to a $350,000 convertible
promissory note issued by the Company in favor of TCA (the “Convertible Note”), which Convertible Note was funded by
TCA on June 12, 2012. The maturity date of the Convertible Note is December 2013,
and the Convertible Note bears interest at a rate of twelve percent (12%) per annum. The Convertible Note is convertible into shares
of the Company’s common stock at a price equal to ninety-five percent (95%) of the average of the lowest daily volume weighted
average price of the Company’s common stock during the five (5) trading days immediately prior to the date of conversion.
The Convertible Note may be prepaid in whole or in part at the Company’s option without penalty. The Security Agreement grants
to TCA a continuing, first priority security interest in all of the Company’s assets, wheresoever located and whether now
existing or hereafter arising or acquired. The Company’s wholly-owned subsidiary, Mobiquity Networks, Inc., also entered
into a similar Security Agreement and Guaranty Agreement.



NOTE 17: SUBSEQUENT EVENTS



On July 10, 2012, the
Company sold 1,347,201 shares of its Common Stock to various investors at $.45 per share. The Company received gross proceeds of
$606,240 before offering costs. Each investor received Fixed Price Warrants to purchase 50% of the number of shares of Common Stock
purchased in the Offering. The Fixed Price Warrants are exercisable at any time from the date of issuance through July 10,
2017 at an exercise price of $.55. Each investor also received a Warrant to purchase 20% of the number of shares that were purchased
in the Offering (the “Milestone Warrants”). The Milestone Warrants will automatically be exercised without any additional
consideration to be paid in the event the Company reports audited gross revenues of less than $5,000,000 for the period July 1,
2012 through June 30, 2013 unless the volume weighted average price for the Company’s Common Stock exceeds $1.00 per
share for a period of at least 30 trading days prior to January 5, 2013. Exemption from registration for the sale of securities
is claimed under Rule 506 of Regulation D promulgated pursuant to Section 4(2) of the Securities Act of 1933, as amended.



Management has evaluated
subsequent events through August 2, 2012, the date the financial statements were available to be issued.



22







ITEM 2.  MANAGEMENT'S DISCUSSION AND ANALYSIS OF
FINANCIAL CONDITION AND RESULTS OF OPERATIONS



FORWARD-LOOKING STATEMENTS



The information contained
in this Form 10-Q and documents incorporated herein by reference are intended to update the information contained in the Company's
Form 10-K for its fiscal year ended December 31, 2011 which includes our audited financial statements for the year ended December
31, 2011 and such information presumes that readers have access to, and will have read, the "Management's Discussion and Analysis
of Financial Condition and Results of Operations," "Risk Factors" and other information contained in such Form 10-K
and other Company filings with the Securities and Exchange Commission (“SEC”).



This Quarterly Report
on Form 10-Q contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended (the
"Securities Act"), and Section 21E of the Securities Exchange Act of 1934, as amended. These forward-looking statements
involve risks and uncertainties, and actual results could be significantly different than those discussed in this Form 10-Q.  Certain
statements contained in Management's Discussion and Analysis, particularly in "Liquidity and Capital Resources," and
elsewhere in this Form 10-Q are forward-looking statements. These statements discuss, among other things, expected growth, future
revenues and future performance. Although we believe the expectations expressed in such forward-looking statements are based on
reasonable assumptions within the bounds of our knowledge of our business, a number of factors could cause actual results to differ
materially from those expressed in any forward-looking statements, whether oral or written, made by us or on our behalf. The forward-looking
statements are subject to risks and uncertainties including, without limitation, the following: (a) changes in levels of competition
from current competitors and potential new competition, (b) possible loss of customers, and (c) the company's ability to attract
and retain key personnel, (d) The Company's ability to manage other risks, uncertainties and factors inherent in the business and
otherwise discussed in this 10-Q and in the Company's other filings with the SEC. The foregoing should not be construed as an exhaustive
list of all factors that could cause actual results to differ materially from those expressed in forward-looking statements made
by us. All forward-looking statements included in this document are made as of the date hereof, based on information available
to the Company on the date thereof, and the Company assumes no obligation to update any forward-looking statements.



Overview



Ace Marketing &
Promotions, Inc. is a publicly traded company on the OTCBB under the ticker symbol: AMKT. The Company began as a promotional products
company and has since evolved into an integrated marketing solutions company. Ace currently focuses on four business verticals;
Branding, Interactive, Direct Relationship Marketing and Mobile Marketing.



The Mobile Marketing
advertising medium continues to gain momentum in marketing spending. Technology allows advertisers to target and deliver rich media
content to specific locations and times where it is most relevant. It gives advertisers the ability to reach consumers with their
message as they are ready to make their purchasing decision.



Ace Marketing &
Promotions’ subsidiary Mobiquity Networks provides location-based mobile marketing services via Bluetooth and Wi-Fi
that requires no GPS tracking and no need to download an application. Mobiquity utilizes a targeted, location-based approach to
reach audiences on their mobile devices when it matters most. Mobiquity employs a combination of leading-edge mobile technologies
to deliver virtually any digital media content including images, videos, audio mp3s, maps, games, applications and coupons to mobile
phones within targeted geographic locations.



The Company has built an extensive location
based mobile marketing mall network which currently enables access to over 96 million mobile customer visits per month while they
are shopping. Our network allows brands to engage their potential customers with the right offer at the right place at the right
time....when they are about to make a purchasing decision.





23







Mobiquity currently has over 600 zones throughout
75 malls with over 96 million monthly visits to those malls. These zones create a cloud of coverage so that visitors do not need
to go directly to one of these zone access points. Some of our land mark malls include, but are not limited to:



| | · | Roosevelt Field – NY   
| | - | -----------------------
| | · | The Galleria – Houston 
| | · | Lenox Square – Atlanta 
| | · | Northbridge – Chicago  
| | · | Santa Monica Place – LA
| | · | Copley Place – Boston  



Location-Based Mobile
Marketing combined with Out-Of-Home Advertising results in strong opt-in rates due to proximity of the Network. Through its subsidiary
Mobiquity Networks, Management believes that Ace is the first Location-Based Mobile Marketing Company focused on US shopping malls
and has built and controls the only national proximity marketing mall network. An exclusive contract with leading Out-Of-Home advertising
company, Eye Corp. will enable Ace to remain a leader in US malls. According to the agreement, Eye Corp. is exclusive to Ace for
five years. Eye Corp. is a subsidiary of Ten Network Holdings, a public company with its headquarters in Australia. Eye Corp. has
an exclusive agreement with Simon Malls to manage their non-digital assets in all mall properties and has a full-time sales force
that maintains relationships with over 800 brands. The sales team of Eye Corp. will be paid a commission and will be required to
fulfill a sales quota on Mobiquity proximity products. Discussions have begun between Eye Corp. and Ace about expanding their exclusive
relationship to global malls and airports.



Critical Accounting Policies



Our discussion and
analysis of our financial condition and results of operations are based upon our financial statements, which have been prepared
in accordance with generally accepted accounting principles in the United States. The preparation of financial statements requires
management to make estimates and disclosures on the date of the financial statements. On an on-going basis, we evaluate our estimates
including, but not limited to, those related to revenue recognition. We use authoritative pronouncements, historical experience
and other assumptions as the basis for making judgments. Actual results could differ from those estimates. We believe that the
following critical accounting policies affect our more significant judgments and estimates in the preparation of our financial
statements.



REVENUE RECOGNITION.
Revenues are recognized when title and risk of loss transfers to the customer and the earnings process is complete. In general,
title passes to our customers upon the customer's receipt of the merchandise. Revenue is accounted by reporting revenue gross as
a principal versus net as an agent. Revenue is recognized on a gross basis since our company has the risks and rewards of ownership,
latitude in selection of vendors and pricing, and bears all credit risk. Our company records all shipping and handling fees billed
to customers as revenues, and related costs as cost of goods sold, when incurred.



ALLOWANCE FOR DOUBTFUL
ACCOUNTS. We are required to make judgments based on historical experience and future expectations, as to the realizability
of our accounts receivable. We make these assessments based on the following factors: (a) historical experience, (b) customer concentrations,
(c) customer credit worthiness, (d) current economic conditions, and (e) changes in customer payment terms.



STOCK BASED COMPENSATION.The Company records compensation expense associated with stock options and other equity-based compensation. Share-based compensation
expense is determined based on the grant-date fair value estimated using the Black Scholes method. The Company recognizes compensation
expense on a straight-line basis over the requisite service period of the award.



24









RESULTS OF OPERATIONS



The following table sets forth certain
selected unaudited condensed statement of operations data for the periods indicated in dollars and as a percentage of total net
revenues. The following discussion relates to our results of operations for the periods noted and is not necessarily indicative
of the results expected for any other interim period or any future fiscal year. In addition, we note that the period-to-period
comparison may not be indicative of future performance.



|                                             |  | Three Months Ended June 30, |           
|-------------------------------------------- |  | --------------------------- | ----------
|                                             |  | 2012                        |           
|Revenue                                      |  | $                           | 726,381   
|Cost of  Revenues                            |  |                             | 546,606   
|Gross Profit                                 |  |                             | 179,775   
|Selling, General and Administrative Expenses |  |                             | 1,490,249 
|(Loss) from Operations                       |  |                             | (1,310,474



We generated revenues of $726,381 in the second quarter of 2012
compared to $986,433 in the same three month period ended June 30, 2011. The change in revenues of $260,052 in 2012 compared to
2011 was due to the general downturn in the overall economy.



Cost of revenues was $546,606 or 75.2% of revenues in the second
quarter of 2012 compared to $812,840 or 82.4% of revenues in the same three months of 2011. Cost of revenues includes purchases
and freight costs associated with the shipping of merchandise to our customers. Decrease in cost of revenues of $266,234 in 2012
is related to a decrease in sales during the current quarter ended June 30, 2012.



Gross profit was $179,775 in the second quarter of 2012 or 24.8%
of net revenues compared to $173,593 in the same three months of 2011 or 17.6% of revenues. Gross profits will vary period-to-period
depending upon a number of factors including the mix of items sold, pricing of the items and the volume of product sold. Also,
it is our practice to pass freight costs on to our customers. Reimbursement of freight costs which are included in revenues have
lower profit margins than sales of our promotional products and has the effect of reducing our overall gross profit margin on sales
of products, particularly on smaller orders.



Selling, general,
and administrative expenses were $1,490,249 in the second quarter of 2012 compared to $637,137 in the same three months of 2011.
Such costs include payroll and related expenses, commissions, insurance, rents, professional, consulting and public awareness
fees.  The increase in costs primarily relates to a $630,065 increase in (non-cash) stock based compensation and $ 30,326
in depreciation costs along with $166,517 in rents, $49,886 in salaries.



Loss from operations was $(1,310,474) in the second quarter
of 2012 compared to a net loss of $463,544 for the same three months in 2011. The second quarter loss from operations for 2012
includes stock based payments (non-cash) of $630,065 as compared to $52,338 for the comparable period of 2011.  Our
2012 loss from operations changed by $846,930 due to the increase in stock based payments and an increase in rents of $166,517,
depreciation of $30,326 and $49,886 in salaries. Other expenses include a $120,254 beneficial conversion feature change which
resulted in a net loss of $1,435,851 for the three months ended June 30, 2012 as compared to $464,319 for the comparable period
of the prior year.



No benefit for income taxes is provided for in 2012 and 2011
due to the full valuation allowance on the net deferred tax assets.



|                                             |  | Six Months Ended June 30, |           
|-------------------------------------------- |  | ------------------------- | ----------
|                                             |  | 2012                      |           
|Revenue                                      |  | $                         | 1,243,698 
|Cost of Revenues                             |  |                           | 966,265   
|Gross Profit                                 |  |                           | 277,433   
|Selling, General and Administrative Expenses |  |                           | 2,492,088 
|(Loss) from Operations                       |  |                           | (2,214,655



25







We generated revenues of $1,243,698 in
the first six months of 2012 compared to $1,634,202 in the same six month period ended June 30, 2011. The change in revenues of
$390,504 in 2012 compared to 2011 was due to the general downturn in the overall economy.



Cost of revenues was $966,265 or 77.7%
of revenues in the first six months of 2012 compared to $1,277,623 or 78.2% of revenues in the same six months of 2011. Cost of
revenues includes purchases and freight costs associated with the shipping of merchandise to our customers. Decrease in cost of
revenues of $311,358 in 2012 is related to a decrease in sales during the current six months ended June 30, 2012.



Gross profit was $277,433 in the first
six months of 2012 or 22.3% of net revenues compared to $356,579 in the same six months of 2011 or 21.8% of revenues. Gross profits
will vary period-to-period depending upon a number of factors including the mix of items sold, pricing of the items and the volume
of product sold. Also, it is our practice to pass freight costs on to our customers. Reimbursement of freight costs which are included
in revenues have lower profit margins than sales of our promotional products and has the effect of reducing our overall gross profit
margin on sales of products, particularly on smaller orders.



Selling, general,
and administrative expenses were $2,492,088 in the first six months of 2012 compared to $1,255,253 in the same six months of 2011.
Such costs include payroll and related expenses, commissions, insurance, rents, professional, consulting and public awareness
fees. The change in costs relates to a $783,849 increase in (non-cash) stock based compensation, $316,517 increase in rents, $114,487
increase in payroll and $61,368 in depreciation costs.



Loss from operations was $(2,214,655) in the first six months of 2012 compared
to a loss from operations of $(898,674) for the same six months in 2011. The first six months loss from operations for 2012 includes
stock based payments (non-cash) of $920,505 as compared to $176,861 for the comparable period of 2011.  Our 2012 loss
from operations changed by $1,315,981 due to the $920,505 increase in stock based compensation, payroll increase of $114,487 and
$316,517 increase in rents. Other expenses include a $120,254 beneficial conversion feature change which resulted in
a net loss of $2,339,921 for the six months ended June 30, 2012 as compared to $899,325 for the comparable period of the prior
year.



No benefit for income taxes is provided
for in 2012 and 2011 due to the full valuation allowance on the net deferred tax assets.



Mobiquity Networks



In February 2012, we announced our plans
to have the architecture for our proprietary mobile marketing solutions; “Mall-Offers Wi-Fi” and “malloffers.com”
completed by the end of the first quarter of 2012 and that we begin to rollout the solutions on our nationwide Mobiquity Network
by the end of second quarter of 2012.



Mobiquity Networks is currently operational
in 75 malls across the US and has access to approximately 96 million shopper visits per month.



The Mall-Offers Platform will list specials
from retailers in each mall throughout the Mobiquity Network. The specials will be accessible on the secured Wi-Fi network that
Mobiquity has already installed in each of its 75 malls across the US. Shoppers with smart phones will simply connect to “Mall-Offers
Wi-Fi” and browse by either retailer or category on their mobile device. The solution will not require the shopper to download
an app and access to Mall Offers will be completely free for the user. Malloffers.com is a website that aggregates all of the special
offers, coupons and discounts offered by all of the participating retailers in all of the malls within the Mobiquity Network. Consumers
will have the ability to search for specials by mall, store name or category prior to going to the mall or on their mobile devices.
This will help the consumer to choose which mall to visit as well as which store within the mall to purchase their item of interest.
The website will also offer consumers the ability to register for special alerts from their favorite stores. The consumer can choose
to receive an email or text whenever their favorite store has a special offer.





26







Our Mall-Offers Platform should help address
the mobile marketing industry’s single largest issue, which is delivering relevant offers to consumers at the point of purchase.
Management believes that most mall retailers desire to have a mobile marketing strategy but haven’t figured out how to get
in front of consumers at the point of sale. The Mall-Offers Platform gives us the ability to offer the hundreds of retailers in
each mall within the Mobiquity Network a true mobile marketing solution. In 2012 both companies and their sales agencies now realize
the implementation of a mobile strategy is now a necessity. The activation needs to go beyond simple banner and pop-up ads on a
mobile website or the development of an app. Consumers are seeking relevant content and valuable offers, not ambush advertising.
The new Mall Offers Wi-Fi Network will give retailers and company brands access to consumers and consumers’ access to the
offers they want to see.



As a result of the foregoing, Management
is excited to have several million dollars of proposals that we have provided to fortune 500 and other companies (and their advertising
agencies) and Management believes that with a three to six month sales cycle that we are operating under with most of these large
companies, that a significant ramp up of sales across our network will be realized during the fourth quarter of 2012 and first
quarter of 2013.



Liquidity and Capital Resources



The Company had cash
and cash equivalents of $508,775 at June 30, 2012. Cash used in operating activities for the six months ended June 30, 2012 was
$1,353,251. This resulted primarily from a net loss of $2,339,921, offset by stock based compensation of $920,505 and $120,254
for the Beneficial Conversion Feature, a decrease in accounts receivable of $168,313 and an increase in prepaid expenses and other
assets of $170,402 and a decrease of accounts payable and accrued expenses of $163,062. The Company had an increase in investing
activities of $206,672 with the purchase of equipment. Cash flow from financing activities of $1,463,135 resulted from the proceeds
from the issuance of the Company's Common Stock, Preferred Stock and Warrants to purchase additional shares of Common Stock. The
company also acquired a loan in the amount of $350,000, which resulted in net loan proceeds of $265,525.



The Company had cash
and cash equivalents of $725,603 at June 30, 2011. Cash used in operating activities for the six months ended June 30, 2011 was
$969,839. This resulted primarily from a net loss of $899,325, offset by stock based compensation of $176,861 an increase
in accounts receivable of $72,014 and an increase in prepaid expenses and other assets of $368,346 and an increase of accounts
payable and accrued expenses of $148,110. The Company had an increase in investing activities of $382,389 with the purchase of
equipment. Cash flow from financing activities of $1,314,250 resulted from the private placement of the Company's Common Stock
and Warrants to purchase additional shares of Common Stock.



Our Company commenced
operations in 1998 and was initially funded by our three founders, each of whom has made demand loans to our Company that have
been repaid. Since 1999, we have relied primarily on equity financing from outside investors to supplement our cash flow from operations.



We anticipate that
our future liquidity requirements will arise from the need to finance our accounts receivable and inventories, hire additional
sales persons, capital expenditures and possible acquisitions. The primary sources of funding for such requirements will be cash
generated from operations, raising additional capital from the sale of equity or other securities and borrowings under debt facilities
which currently do not exist. We believe that we can generate sufficient cash flow from these sources to fund our operations for
at least the next twelve months. In the event we should need additional financing, we can provide no assurances that we will be
able to obtain financing on terms satisfactory to us, if at all.



Recent Financings



In the past two fiscal
years ended December 31, 2011 and the period January 1, 2012 through January 31, 2017, the Company completed the following private
placement offerings with non-affiliated persons except as otherwise noted:



On December 8, 2009,
Ace Marketing & Promotions, Inc. entered into an Introducing Agent Agreement with Legend Securities, Inc., a FINRA registered
broker-dealer ("Legend"), to attempt to raise additional financing through the sale of its Common Stock and Warrants.
Between December 8, 2009 and March 15, 2010, the Company closed on gross proceeds of $1,025,000 before commissions of $117,000.
The planned use of proceeds is to primarily expand the Company's mobile and interactive divisions.  The Company issued
pursuant to the terms of the offering an aggregate of 2,050,000 shares of Common Stock at a per share price of $.50 per share and
1,025,000 Warrants exercisable at $1.00 per share to investors in the offering and placement agent warrants to purchase an amount
equal to 10% of the number of shares and the number of warrants sold in the offering. All securities were issued pursuant to Rule
506 of Regulation D promulgated under Section 4(2) of the Securities Act of 1933, as amended.





27







In August 2010, the
Company raised $175,000 in gross proceeds from the sale of 437,500 shares and a like number of Warrants expiring in August 2013.  The
investor paid $0.40 per Share and received Warrants exercisable at $0.60 per Share.  In November 2010, the Company commenced
a plan of financing and raised an additional $800,500 in financing from the sale of 2,934,999 Shares of its restricted Common Stock
at $0.30 per Share and Common Stock Purchase Warrants to purchase a like number of Shares, exercisable at $0.30 per Share through
August 31, 2013. Subsequent to the completion of the second financing, the Company agreed to adjust the terms of the August 2010
transaction and issue to the August 2010 investor Shares and Warrants on the same terms as those sold in November - December 2010.
Accordingly, an additional 145,833 Shares and a like number of Warrants were issued to the August 2010 investor, with the exercise
price of the Warrants being lowered from $0.60 per Share to $0.30 per Share.  All securities will be issued pursuant
to Section 4(2) and/or Rule 506 of Regulation D promulgated under Section 4(2) of the Securities Act of 1933, as amended.



In March 2011, the
Company commenced a private placement offering. Pursuant to said offering between March 29, 2011 and April 19, 2011, the Company
raised $755,000 in gross proceeds from the sale of 2,516,666 shares of common stock and a like number of warrants, exercisable
at $.30 per share through August 31, 2013. Exemption is claimed for the sale of securities pursuant to Rule 506 and/or Section
4(2) of the Securities Act of 1933, as amended.



Between May 25, 2011 and June 3, 2011, the
Company received gross proceeds of $461,250 from the sale of 1,025,000 shares of Common Stock at a purchase price of $.45 per share.
The sale of stock was also accompanied by Warrants expiring on May 31, 2014. Exemption is claimed for the sale of securities pursuant
to Rule 506 and/or Section 4(2) of the Securities Act of 1933, as amended.



In July 2011, the Company
commenced a private placement offering. Pursuant to said offering between July14, 2011 and August 1, 2011, the Company raised $975,000
in gross proceeds from the sale of 1,950,000 shares of common stock and a like number of warrants, exercisable at $.60 per
share through July 31, 2014.  Of the $975,000, $250,000 was invested by Thomas Arnost who later became a director of
the Company in December 2011. Mr. Arnost received 500,000 shares of Common Stock and Warrants to purchase 500,000 shares in the
offering. Exemption is claimed for the sale of securities pursuant to Rule 506 and/or Section 4(2) of the Securities Act of 1933,
as amended.



On January 30, 2012,
the Company’s private placement offering was terminated. Rockwell Global Capital LLC acted as Placement Agent. The Company
received gross proceeds of $575,000 from the sale of 958,338 shares of Common Stock at a purchase price of $.60 per share. The
private placement offering also included the sale of Warrants to purchase 191,671 shares of Common Stock, exercisable at $.60 per
share and expiring on January 18, 2016. The Placement Agent received a $25,000 advisory fee, $51,750 in commissions and warrants
to purchase 95,833 shares identical to the warrants sold to investors in the offering. Exemption is claimed for the sale of securities
pursuant to Rule 506 and/or Section 4(2) of the Securities Act of 1933, as amended.



The Company is required
to file a Registration Statement with the Securities and Exchange Commission (“SEC”) to register the resale of the
shares of Common Stock sold in the private placement offering and the resale of the shares of Common Stock issuable upon exercise
of the Class AA Warrants (collectively the “Registrable Shares”).  If a Registration Statement covering the
Registrable Shares is not filed with the SEC on or before March 15, 2012 or is not declared effective within 120 days of January
30, 2012 (subject to a 60 day extension in the event the SEC is performing a full review of the Registration Statement), the Company
shall pay to each investor as liquidated damages, a payment equal to 1.5% of the aggregate amount invested by such investor in
the offering, cumulative for every 30 day period until such Registration Statement has been filed or declared effective or a portion
thereof. Such liquidated damages shall not exceed 15% per annum. The Company, at its sole discretion, shall pay the liquidated
damage payment in cash and/or Common Stock of the Company based upon the closing sale price of the Company’s Common Stock
on the trading day preceding the date triggering the payment of the liquidated damages. As of June 30, 2012, the Registration Statement
has not been filed and the Company has elected to issue an aggregate of 51,736 shares as a liquidation penalty for the period March
16, 2012 through June 30, 2012.





28







In April 2012, the
Company received $270,000 from the exercise of Warrants and issued 900,000 shares of its Common Stock.  Between April
1, 2012 and May 15, 2012, the Company sold 470,000 shares of Series 1 Convertible Preferred Stock at $1.00 per share pursuant to
an ongoing plan of financing. The rights, preferences and privileges of the Series 1 Preferred Stock are as set forth in Note 8
of the Notes to Consolidated Financial Statements.



On July 10, 2012, the
Company sold 1,347,201 shares of its Common Stock to various investors at $.45 per share. The Company received gross proceeds of
$606,240 before offering costs. Each investor received Fixed Price Warrants to purchase 50% of the number of shares of Common Stock
purchased in the Offering. The Fixed Price Warrants are exercisable at any time from the date of issuance through July 10,
2017 at an exercise price of $.55. Each investor also received a Warrant to purchase 20% of the number of shares that were purchased
in the Offering (the “Milestone Warrants”). The Milestone Warrants will automatically be exercised without any additional
consideration to be paid in the event the Company reports audited gross revenues of less than $5,000,000 for the period July 1,
2012 through June 30, 2013 unless the volume weighted average price for the Company’s Common Stock exceeds $1.00 per
share for a period of at least 30 trading days prior to January 5, 2013. Exemption from registration for the sale of securities
is claimed under Rule 506 of Regulation D promulgated pursuant to Section 4(2) of the Securities Act of 1933, as amended.



ITEM 3.  QUANTITATIVE AND
QUALITATIVE DISCLOSURES ABOUT MARKET RISK



Market risk is the
risk of loss arising from adverse changes in market rates and prices, such as interest rates, foreign currency exchange rates and
commodity prices. Our primary exposure to market risk is interest rate risk associated with our short term money market investments.
The Company does not have any financial instruments held for trading or other speculative purposes and does not invest in derivative
financial instruments, interest rate swaps or other investments that alter interest rate exposure. The Company does not have any
credit facilities with variable interest rates.



ITEM 4.  CONTROLS AND PROCEDURES



We maintain disclosure
controls and procedures, which are designed to ensure that information required to be disclosed in the reports we file or submit
under the Securities Exchange Act of 1934, as amended, is recorded, processed, summarized and reported within the time periods
specified in the Securities and Exchange Commission’s rules and forms, and that such information is accumulated and communicated
to our management, including our CEO and CFO, as appropriate, to allow timely decisions regarding required disclosure.



Under the supervision
and with the participation of our management, including our CEO and CFO, an evaluation was performed on the effectiveness of the
design and operation of our disclosure controls and procedures as of the end of the period covered by this quarterly report. Based
on that evaluation, our management, including our CEO and CFO, concluded that our disclosure controls and procedures were effective
as of the end of the period covered by this report.



There were no changes
in the Company’s internal controls over financial reporting during the most recently completed fiscal quarter that have materially
affected or are reasonably likely to materially affect the Company’s internal control over financial reporting.



29







PART II.  OTHER INFORMATION



ITEM 1.  LEGAL PROCEEDINGS.



As of the filing date
of this Form 10-Q, we are not a party to any pending legal proceedings.



ITEM 1A.  RISK FACTORS



As a Smaller Reporting
Company as defined Rule 12b-2 of the Exchange Act and in item 10(f)(1) of Regulation S-K, we are electing scaled disclosure reporting
obligations and therefore are not required to provide the information requested by this Item 1A.



ITEM 2.  CHANGES IN SECURITIES.



(a) From January 1,
2012 through June 30, 2012, we had no sales or issuances of unregistered common stock, except we made sales or issuances of unregistered
securities listed in the table below:



|Date of Sale     |  | Title of Security                  |  | Number Sold                                         |  | Consideration Received
        and Description of
        Underwriting or Other
        Discounts to Market
        Price or Convertible
        Security, Afforded to
        Purchasers |  | Exemption from
        Registration
        Claimed |  | If Option, Warrant
        or Convertible
        Security, terms of
        exercise or
        conversion
|---------------- |  | ---------------------------------- |  | --------------------------------------------------- |  | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |  | --------------------------------------------------- |  | -----------------------------------------------------------------------------------------------------------
|                 |  |                                    |  |                                                     |  |                                                                                                                                                                                           |  |                                                     |  |                                                                                                            
|January 2012     |  | Common Stock and Class AA Warrants |  | 958,338 shares
        and 287,504
        warrants |  | $575,000;  cash Compensation
        totaling  $76,750 (excluding legal fees) were paid.                                                                                                  |  | Rule 506                                            |  | Warrants exercisable at $.60 per share through January
18, 2016                                            
|February 2012    |  | Common Stock                       |  | 150,000 shares                                      |  | Services rendered; no commissions paid                                                                                                                                                    |  | Section 4(2)                                        |  | Not applicable                                                                                             
|March -June 2012 |  | Common Stock                       |  | 51,736 shares                                       |  | Penalty shares; no commissions paid                                                                                                                                                       |  | Rule 506                                            |  | Not applicable                                                                                             
|April 2012       |  | Common Stock                       |  | 240,000 shares                                      |  | Services rendered; no commissions paid                                                                                                                                                    |  | Section 4(2)                                        |  | Not applicable                                                                                             
|April 2012       |  | Common Stock                       |  | 900,000 shares                                      |  | $270,000 received From the exercise of warrants; no
        commissions paid                                                                                                              |  | Rule 506                                            |  | Not applicable                                                                                             
|May 2012         |  | Common Stock Options               |  | 370,000 options                                     |  | Services rendered; no commissions paid                                                                                                                                                    |  | Section 4(2)                                        |  | Not applicable                                                                                             
|May 2012         |  | Series 1 Preferred Stock (1)       |  | 470,000 shares                                      |  | $470,000 received; no commissions paid                                                                                                                                                    |  | Rule 506                                            |  | Not applicable                                                                                             
|June 2012        |  | Common Stock                       |  | 196,078 shares                                      |  | Committed Equity Facility Agreement Entered into; shares
Issued as a fee in Connection with the Facility; no commissions paid                                                             |  | Section 4(2)                                        |  | Not applicable                                                                                             



(1) The conversion terms of the Series
1 Preferred Stock are described elsewhere in this Form 10-Q.



(b) Rule 463 of the Securities Act is not
applicable to the Company.



(c) In the six months
ended June 30, 2012, there were no repurchases by the Company of its Common Stock.



30







ITEM 3.  DEFAULTS UPON SENIOR SECURITIES.



Not applicable



ITEM 4.  MINING SAFETY DISCLOSURES.



Not applicable.



ITEM 5.  OTHER INFORMATION.



See “Note 17 in the Notes to consolidated
financial statements.”



ITEM 6.  EXHIBITS.



|Exhibit No. | Description                                                                                                      
|----------- | -----------------------------------------------------------------------------------------------------------------
|3.1         | Articles of Incorporation filed March 26, 1998 (1)                                                               
|3.2         | Amendment to Articles of Incorporation filed June 10, 1999 (1)                                                   
|3.3         | Amendment to Articles of Incorporation approved by stockholders on February 9, 2005(1)                           
|3.4         | Amended By-Laws (1)                                                                                              
|10.1        | Employment Agreement - Michael Trepeta (2)                                                                       
|10.2        | Employment Agreement - Dean Julia (2)                                                                            
|10.3        | Amendments to Employment Agreement - Michael Trepeta (5)(7)                                                      
|10.4        | Amendments to Employment Agreement - Dean L. Julia (5)(7)                                                        
|10.5        | Joint Venture Agreement with Atrium Enterprises Ltd. (6)                                                         
|10.6        | Agreement with Aon Consulting (6)                                                                                
|10.7        | Amendment to Exhibits 10.3 and 10.4 dated April 7, 2010 (10)                                                     
|10.8        | Office Lease for Garden City, NY (11)                                                                            
|10.9        | Registration Rights Agreement finalized June 12, 2012 by and
        among the Company and TCA (12)              
|10.10       | Convertible Note with an issuance date as of May 31, 2012 issued
        by the Company in favor of TCA (13)     
|10.11       | Equity Agreement finalized June 12, 2012 by and among the Company
        and TCA (12)                           
|11.1        | Statement  re: Computation of per share earnings. See Statement of Operations   and Notes to Financial Statements
|14.1        | Code of Ethics/Code of Conduct (5)                                                                               
|21.1        | Subsidiaries of the Issuer (11)                                                                                  
|31.1(a)     | Co-Principal Executive Officer Rule 13a-14(a)/15d-14(a) Certification (14)                                       
|31.2(b)     | Principal Financial Officer Rule 13a-14(a)/15d-14(a) Certification (14)                                          
|32.1(a)     | Co-Principal Executive Officer Section 1350 Certification (14)                                                   
|32.2(b)     | Principal  Financial Officer Section 1350 Certification (14)                                                     
|99.1        | 2005 Employee Benefit and Consulting Services Compensation Plan(2)                                               
|99.2        | Form of Class A Warrant (2)                                                                                      
|99.3        | Form of Class B Warrant (2)                                                                                      
|99.4        | Amendment to 2005 Plan (4)                                                                                       
|99.5        | Form of Class C Warrant (8)                                                                                      
|99.6        | 2009 Employee Benefit and Consulting Services Compensation Plan (3)                                              
|99.7        | Form of Class D Warrant (3)                                                                                      
|99.8        | Form or Class E Warrant(9)                                                                                       
|99.9        | Form of Class F Warrant (9)                                                                                      
|99.10       | Form of Class G Warrant (9)                                                                                      
|99.11       | Form of Class H Warrant (9)                                                                                      
|99.12       | Form of Class AA Warrant (11)                                                                                    
|99.13       | Form of Fixed Price Warrant (14)                                                                                 
|99.14       | Form of Milestone Warrant (14)                                                                                   
|101.INS     | XBRL Instance Document(15)                                                                                       
|101.SCH     | Document, XBRL Taxonomy Extension (15)                                                                           
|101.CAL     | Calculation Linkbase, XBRL Taxonomy Extension Definition (15)                                                    
|101.DEF     | Linkbase, XBRL Taxonomy Extension Labels (15)                                                                    
|101.LAB     | Linkbase, XBRL Taxonomy Extension (15)                                                                           
|101.PRE     | Presentation Linkbase (15)                                                                                       

______________

|(1)                            | Incorporated by reference to Registrant's Registration Statement on Form 10-SB as filed with the Commission on February 10, 2005.                                                                                                                                                                                      | 
|------------------------------ | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | 
|(2)                            | Incorporated by reference to Registrant’s Registration Statement on Form 10-SB/A filed with the Commission March 18, 2005.                                                                                                                                                                                             | 
|(3)                            | Incorporated by reference to Form 10-K filed for the fiscal year ended December 31, 2009.                                                                                                                                                                                                                              | 
|(4)                            | Incorporated by reference to the Registrant's Form 10-QSB/A filed with the Commission on August 18, 2005.                                                                                                                                                                                                              | 
|(5)                            | Incorporated by reference to the Registrant's Form 10-KSB for its fiscal year ended December 31, 2005.                                                                                                                                                                                                                 | 
|(6)                            | Incorporated by reference to the Registrant's Form 10-KSB for its fiscal year ended December 31, 2006.                                                                                                                                                                                                                 | 
|(7)                            | Incorporated by reference to the Registrant's Form 8-K dated September  21, 2007.                                                                                                                                                                                                                                      | 
|(8)                            | Incorporated by reference to the Registrant's Form 10-QSB for its quarter ended September 30, 2006.                                                                                                                                                                                                                    | 
|(9)                            | Incorporated by reference to the Registrant's Form 10-K for its fiscal year ended December 31, 2010.                                                                                                                                                                                                                   | 
|(10)                           | Incorporated by reference to the Registrant’s Form 10-Q for the quarter ended March 31, 2011.                                                                                                                                                                                                                          | 
|(11)
        (12)
        (13) | Incorporated by reference to the Registrant's Form 10-K for
        its fiscal year ended December 31, 2011.
        Incorporated by reference to the Registrant’s Form 8-K
        filed June 15, 2012)
        Incorporated by reference to Form 8-K filed June 14, 2012)                                            | 
|(14)                           | Filed herewith.                                                                                                                                                                                                                                                                                                        | 
|(15)                           | Pursuant to Rule 405(a)(2) of Regulation S-T, the Company will
furnish the XBRL Interactive Data Files with detailed footnote tagging as Exhibit 101 in an amendment to this Form 10-Q within
the permitted 30-day grace period granted for the first quarterly period in which detailed footnote tagging is required. | 





31







SIGNATURES



Pursuant to the requirements of Section
13 or 15(d) of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the
undersigned, thereunto duly authorized.





|                      | ACE MARKETING & PROMOTIONS, INC.
|--------------------- | --------------------------------
|                      |                                 
|                      |                                 
|Date: August 14, 2012 | By: /s/ Dean L. Julia           
|                      | Dean L. Julia,                  
|                      | Co- Principal Executive Officer 
|                      |                                 
|Date: August 14, 2012 | By: /s/ Michael D. Trepeta      
|                      | Michael D. Trepeta,             
|                      | Co-Principal Executive Officer  
|                      |                                 
|Date: August 14, 2012 | By: /s/ Sean McDonnell          
|                      | Sean McDonnell,                 
|                      | Principal Financial Officer     















32