DEPARTMENT Oh 

.••lANSPORTATlON 

;OGKET OPERATIONS 

m \ OCT n A ^^3 3 

Air Choice 

Multi-Aero Inc. 

d/b/a 

Air Choice One 

Proposal to Provide Essential Air Service at 

Mason City, lovva 

Docket DOT-OST-2001-10684 

Direct Inquiries Regarding triis Proposai to: 

Shane Storz, CEO 

Air Choice One Airlines 

12300 Old Tesson Road, Suite 200 F, Saint Louis. MO 63123 

Phone: (366) 435-9847 Fax: (314) 843-8527 E-mail: shane(a)3irchoiceone.com 
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M OCT n A S-- 33 

Air Choice One 

Air Choice One is aware of the many challenges facing the Mason City, Iowa community. 

We understand the efforts of a dedicated air carrier are critical to having scheduled airline 

service in the future. Air Choice One is that air carrier and we believe the strategy 

outlined in our proposal will support and complement airport development efforts. We 

have proven our strategy works with other EAS communities and we are committed to 

delivering these same results for Mason City. Our proposal will give the best access to 

the national transportation system for the community at reasonable prices and may be 

considered as an individual offering. ._ 

Our proposal allocates substantial resources to support marketing efforts. Our 

achievements in our other EAS markets demonstrate that our marketing strategies are 

successful. Through on-site community outreach, community-specific advertising, 

consistent flight schedules, and outstanding customer service we will quickly build 

consumer recognition in the community ensuring retention of current passenger 

momentum while also working to increase demand. 

We commit to providing you with outstanding service and will continue working with you 

throughout our term to provide the next level of air service that will bring us all success. 

10/.!:/201l 
Air Choice One 

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Air Choice One will team with your local airport to raise awareness about your 

communities' air service and increase enplanements. 

^^J^J^tyeAL AIRPORT INITIATIVES 

• Provide Ground Handling 

• Provide Financial Support Through Discounted Fuel Costs, Landing Fees, and Rental Agreements 

• Provide Telephone and Internet Service 

• Educate the Community about the EAS Program and Air Choice One's Service 

• Draft and Distribute Press Releases 

• Community Involvement 

• Participate in TV and Radio Coverage 

• Distribute Information Pertaining to Air Choice One at Local Business Events 

• High Visibility Presence on City Website(s) and Electronic Signage 

IO/J:/2OII 
Air Choice One liilketfe&iiihisiii^lfe 

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Air Choice One will team with your chosen destination airport to promote tourism 

opportunities and encourage air travel to your community, again, increasing 

enplanements. ..* 

MINNEAPOLIS-STPAUL INTERNATIONAL AIRPORT (MSP) INITIATIVES 

• EAS Communities Receiving Reliable Service to Hub Airports Have Benefited From a Steady 

Increase in Ridership • '.:,• 

• Market Vacation Packages to MSP and Beyond and to Local Communities From MSP 

• Air Choice One Flights will be Serviced by Delta Ground Services (DGS) 

10/!:/2011 
Air Choice One 

Air Choice One is dedicated to working with your community 

to reinvigorate the service at your airport and sustain growth 

that will launch us into the future. 

• WE ARE YOUR NEIGHBORS 

• Corporate Headquarters in Midwest 

• Increase Local Career Opportunities 

• WE ARE IN YOUR COMMUNITY 

• Routine On-Site Sales Visits 

• Chamber of Commerce Participation and Membership 

• Airport Affiliate Participation 

• STRONG PUBLIC RELATIONS AND MEDIA OUTREACH 

• Business Incentive Programs 

• Travel Agent Discounts 

• Business to Business Communication 

• Attendance at Public Events 

• WE KEEP YOU INFORMED 

• Monthly Airport Board Updates 

10/12/2011 
Air Choice One reinvests in our served communities. 

^ 

• TRADITIONAL MEDIA 

• Radio-Talk Shows/Commercials 

• TV Commercials and Event Coverage 

• Print-Newspaper/Magazines 

• Billboards 

• Web Based 

- E-Blasts- Constant Contact 

- Monthly E-Mail Promotions 

- City Representation on Our Website 

• SOCIAL MEDIA 

• Twitter, Facebook, Linked In 

• INTERACTIVE MEDIA 

• Contests 

• You TubeA/ideos 

• EVENTS AND SPONSORSHIPS 

• Local Charitable Support - March of Dimes, Make-A-Wish Foundation, Red Cross, etc. 

• Business/Community Support - Golf Tournaments, Business Luncheons, Air Shows, etc. 

• COMMUNITY TICKET OFFICE 

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10/i2/2011 
Air Choice One 

Airline Completion Ratios 

105 

C 

o 

100 

95-

_aj 90 

Q . 

£ 85 

o 

^ 80 

75 

Works Cited: T-100 Segment 

Report DOT 2010 Calendar Year 

Am. Gr Lakes Sea Port Air 

Eagle Choice 

Airline 

• CONSISTENT SERVICE IS KEY 

• Proven Success in Other EAS Markets 

• Builds Passenger Confidence in Carrier 

• Dedicated Aircraft for your Airport 

- 102% Flight Completion Ratio as 

Reported by DOT YR 2010 

- Spare Aircraft Availability 

•AIR CHOICE ONE'S REVENUE INCREASED 

BY OVER 20% YE 2010 VS. 2009 

!0/!2/201! 
^ ^ 

Air Choice One 

VISIBILITY 

• Global Distribution Systems 

-Sabre, Apollo, Worldspan, 

Travelport, Amadeus, etc. 

• Consumer Sites 

-Expedia, Travelocity, Priceline, 

Orbitz, etc^:.... -'• ::^-

• Web based booking 

-wvwv.airchoiceone.com 

• Call Center 

-Open 7 Days a Week 

CONNECTIVITY 

• United Airlines Agreement 

• Additional Legacy Agreements Pending 

Departing flight(rom Burlington, IA(BRL)toNew York City. NY (LGA) 

'.Vsd. Jul 20, 2011 - Wed. Jul 27. 2011 for 1 -dull 

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10/J2/2011 

Step 1: Select a Departing Flight From St Louis, MO to Burlington, lA 

5613 " 

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Air Choice One 

Air Choice One offers the right price for the 

right ticket at the right time. 

We take all things into consideration and 

enter the market with low fares. We work 

hard tb establish a winning price point 

through targeted market analysis. We 

believe consistent pricing builds consumer 

confidence. -

* BUILDING & SUSTAINING RIDERSHIP 

THROUGH PRICE 

• Introductory Fares Peak Interest and 

Drive Passengers to Air Choice One 

and Your Airport 

• On-Going Affordable Fares = Full 

Planes! 

• Full Planes Establish the Customer 

Base Needed to Reduce Future 

Subsidy Requirements 

Air Choice One Ridership Growt h 

;;;EA S Markets 2010-2011* 

2,0f^^§hrSr-— ^ • 

!£ 2,500 

£ 2,000 

I 1,500 

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012011 Month of Service 

•Numbers Reflect O 4 D 

10/J2/2C11 
Air Choice One 

AIR CHOICE ONE WILL BUILD ON MINNEAPOLiS-ST PAUL INTERNATIONAL'S MOMENTUM! 

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Air Choice One 

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OPTION 1, 2 YEAR SERVICE - MSP SERVICE 

CESSNA GRAND CARAVAN 

Mason City, Iowa - Minneapolis-St. Paul International Airport 

Cessna Grand Caravan ""^ 47 Round Trips Per Week 

!0/M:/201 1 
Air choice One 

Mason City, Iowa - Minneapolis-St. Paul International Airport - Caravan 

Operation Revenues 

MCW-MSP Revenues $ 1,622,500 

Other Revenues 16,225 

Iptal Operating Revenues $1,638,725 

Direct Operating Expenses 

Flying Operations 

Fuel and Oil 

Maintenance 

Aircraft Leases 

Total Direct 

iMartetiits^. 

indirect 

Total Operating Expenses 

Operating Loss 

Profit Element (5% total Open Exp.; 

Compensation Required 

Compensation per PAX 

Compensation per Departure 

lO/i2/201! 

$ 605,228 

923,406 

760,859 

750.000 

$3,039,493 

:?:60;opog 

863.526 

$3,963,019 

$2,324,294 

198,151 

$2,522,445 

$92 

$525 

U Passengers: 

Average Fare: 

Departures: 

Blocl< Hours: .•::•_. ,:' 

Revenue Passenger Miles: ' 

Available Seat Miles: 

27,500 

$59.00 

4,803 

3,458 

3,272,500 

5,130,347 

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Departure 

MCW(aS:30AM a 

MSP @ 5:45 AM CT 

MCW@8:05AMCT 

MSP (a> 9:20 AM a 

MCW>@ 10:40 AM CT 

MSP (5)11:55 AM a 

MCW@ 1:15 PM a 

MSP @ 2:30 PMCT 

MCW(a) 3:50 PM a 

MSP @ 5:05 PMCT 

MCW (3 6:25 PM CT 

MSP (a 7:40 PM a 

MCW/ (S) 9:00 PM CT 

MSP (3 10:15 PM CT 

Arrival 

MSP @ 6:15 AM CT 

MCW^@7:30AMCT 

MSP @ 8:50 AM CT 

MCW (3 10:05 AM CT 

MSP (5) 11:25 AM CT 

MCW(S) 12:40 PMCT 

MSP @ 2:00 PMCT 

MCW @ 3:15 PMCT 

MSP (ffl 4:35 PM CT 

MCW @ 5:50 PM CT 

MSP (3 7:10 PM CT 

MCW @ 8:25 PM CT 

MSP (S) 9:45 PM CT 

MCW @ 11:00 PM CT 
Air Choice One 

luy y I'j) i^.'jflgj^w>j»'y!g^"<-: 

• Proven Enplanement Increases in EAS 

Markets 

. • Successful Pricing Strategy 

• Demonstrated Growth in Community Support 

• Proven Reliability 

• Outstanding Completion Ratio 

• Great Hub Connectivity 

• Successful Marketing and Public Relations 

Outreach 

• Raise Awareness About Local Air Service 

• We Cater to Community and Business Needs 

10/12/2011