================================================================================


                       SECURITIES AND EXCHANGE COMMISSION
                              WASHINGTON, DC 20549

                                ----------------
                                    FORM 10-Q
                                ----------------


          [X]  QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
               SECURITIES EXCHANGE ACT OF 1934

               FOR THE QUARTERLY PERIOD ENDED JUNE 30, 2003


                                       OR


          [_]  TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
               SECURITIES EXCHANGE ACT OF 1934

               FOR THE TRANSITION PERIOD FROM _________ TO _________


                         COMMISSION FILE NUMBER 0-26395


                             SALON MEDIA GROUP, INC.
--------------------------------------------------------------------------------
             (EXACT NAME OF REGISTRANT AS SPECIFIED IN ITS CHARTER)


            DELAWARE                                            94-3228750
-------------------------------                           ----------------------
(STATE OR OTHER JURISDICTION OF                               (IRS EMPLOYER
 INCORPORATION OR ORGANIZATION)                           IDENTIFICATION NUMBER)


                          22 FOURTH STREET, 16TH FLOOR
                             SAN FRANCISCO, CA 94103
                    ----------------------------------------
                    (ADDRESS OF PRINCIPAL EXECUTIVE OFFICES)


                                 (415) 645-9200
              ----------------------------------------------------
              (REGISTRANT'S TELEPHONE NUMBER, INCLUDING AREA CODE)


           SECURITIES REGISTERED PURSUANT TO SECTION 12(b) OF THE ACT:
                                      NONE


           SECURITIES REGISTERED PURSUANT TO SECTION 12(g) OF THE ACT:
                         COMMON STOCK, $0.001 PAR VALUE
                         ------------------------------
                                (TITLE OF CLASS)


Indicate by check mark whether the Registrant (1) has filed all reports required
to be filed by Sections 13 or 15(d) of the Securities Exchange Act of 1934
during the preceding 12 months (or for such shorter period that the Registrant
was required to file such reports), and (2) has been subject to such filing
requirements for the past 90 days.      Yes [X]    No [_]

Indicate by check mark whether the Registrant is an accelerated filer as defined
by Rule 12b-12 of the act.    Yes [_]    No [X]

The number of outstanding shares of the Registrant's Common Stock, par value
$0.001 per share, on August 1, 2003 was 14,155,276 shares.
================================================================================
<PAGE>
================================================================================
FORM 10-Q
SALON MEDIA GROUP, INC.
INDEX
================================================================================



                                                                           PAGE
PART I    FINANCIAL INFORMATION                                           NUMBER

ITEM 1:   Condensed Consolidated Financial Statements

          Condensed Consolidated Balance Sheets as of June 30,
          2003 and March 31, 2003 (unaudited)...............................   3

          Condensed Consolidated Statements of Operations for the
          three months ended June 30, 2003 and 2002 (unaudited).............   4

          Condensed Consolidated Statements of Cash Flows for the
          three months ended June 30, 2003 and 2002 (unaudited).............   5

          Notes to Condensed Consolidated Financial Statements (unaudited)..   6


ITEM 2:   Management's Discussion and Analysis of Financial
          Condition and Results of Operations...............................  11


ITEM 3:   Quantitative and Qualitative Disclosures About Market Risk........  28


ITEM 4:   Controls and Procedures...........................................  28



PART II   OTHER INFORMATION

ITEM 1:   Legal Proceedings.................................................  28


ITEM 2.   Changes in Securities and Use of Proceeds.........................  28


ITEM 3.   Defaults upon Senior Securities...................................  29


ITEM 4.   Submission of Matters to a Vote of Security Holders...............  29


ITEM 5.   Other Information.................................................  29


ITEM 6:   Exhibits and Reports on Form 8-K..................................  30



          Signatures........................................................  32




                                        2
<PAGE>
================================================================================
PART I:  FINANCIAL INFORMATION
ITEM 1.  CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
================================================================================

                             SALON MEDIA GROUP, INC.
                      CONDENSED CONSOLIDATED BALANCE SHEETS
               (IN THOUSANDS, EXCEPT SHARE AND PER SHARE AMOUNTS)
                                   (UNAUDITED)



<TABLE><CAPTION>
                                                         JUNE 30,        MARCH 31,
                                                           2003            2003
                                                        ----------      ----------
<S>                                                     <C>             <C>
ASSETS
   Current assets:
      Cash and cash equivalents                         $       83      $      162
      Accounts receivable, net                                 315             227
      Prepaid expenses and other current assets                597             169
                                                        ----------      ----------
         Total current assets                                  995             558
   Property and equipment, net                                 332             459
   Prepaid advertising rights                                5,360           5,480
   Other intangibles, net                                      255             348
   Goodwill, net                                               200             200
   Other assets                                                203             545
                                                        ----------      ----------
         Total assets                                   $    7,345      $    7,590
                                                        ==========      ==========

LIABILITIES AND STOCKHOLDERS' EQUITY
   Current liabilities:
      Notes payable-related parties                     $    2,056      $    1,256
      Notes payable-non related parties                        558             458
      Bank borrowing                                            61              --
      Accounts payable and accrued liabilities               1,566           1,366
      Deferred revenue                                         919             918
                                                        ----------      ----------
         Total current liabilities                           5,160           3,998
   Long-term liabilities
      Warrants payable                                         350             354
      Other long-term liabilities                              132             215
                                                        ----------      ----------
         Total liabilities                                   5,642           4,567
                                                        ----------      ----------
Stockholders' equity:
   Preferred stock, $0.001 par value, 5,000,000
      shares authorized, 934 issued and
      outstanding at June 30, 2003 and March
      31, 2003 (liquidation value of $7,472 at
      June 30, 2003)                                            --              --
   Common stock, $0.001 par value, 50,000,000
      shares authorized, 14,155,276 shares
      issued and outstanding at June 30, 2003
      and March 31, 2003                                        14              14
   Additional paid-in-capital                               85,283          85,283
   Accumulated deficit                                     (83,594)        (82,274)
                                                        ----------      ----------
         Total stockholders' equity                          1,703           3,023
                                                        ----------      ----------
         Total liabilities and stockholders' equity     $    7,345      $    7,590
                                                        ==========      ==========
</TABLE>


                 The accompanying notes are an integral part of
                these condensed consolidated financial statements

                                        3
<PAGE>
                             SALON MEDIA GROUP, INC.
                      CONSOLIDATED STATEMENTS OF OPERATIONS
                      (IN THOUSANDS, EXCEPT PER SHARE DATA)
                                   (UNAUDITED)




<TABLE><CAPTION>
                                                             THREE MONTHS ENDED JUNE 30,
                                                             --------------------------
                                                                2003            2002
                                                             ----------      ----------
<S>                                                          <C>             <C>
Net revenues                                                 $    1,045      $      972
                                                             ----------      ----------

Operating expenses:
   Production and content                                         1,189           1,173
   Sales and marketing                                              563             752
   Research and development                                         149             162
   General and administrative                                       371             407
   Amortization of intangibles                                       93             134
                                                             ----------      ----------
      Total operating expenses                                    2,365           2,628
                                                             ----------      ----------

Loss from operations                                             (1,320)         (1,656)

Other income (expense), net                                         (72)             (7)
                                                             ----------      ----------
Net loss                                                         (1,392)         (1,663)

Preferred deemed dividend                                            72              --
                                                             ----------      ----------
Net loss attributable to common stockholders                 $   (1,320)     $   (1,663)
                                                             ==========      ==========

Basic and diluted net loss per share
   attributable to common stockholders                       $    (0.09)     $    (0.12)

Weighted average shares used in computing
   basic and diluted net loss per share                          13,997          13,761
</TABLE>


                 The accompanying notes are an integral part of
                these condensed consolidated financial statements

                                        4
<PAGE>
                             SALON MEDIA GROUP, INC.
                 CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
                                 (IN THOUSANDS)
                                   (UNAUDITED)
<TABLE><CAPTION>
                                                            THREE MONTHS ENDED JUNE 30,
                                                            --------------------------
                                                               2003            2002
                                                            ----------      ----------
<S>                                                         <C>             <C>
CASH FLOWS FROM OPERATING ACTIVITIES:
   Net loss                                                 $   (1,392)     $   (1,663)
   Adjustments to reconcile net loss to net cash used
   in operating activities:
      Loss from retirement of assets, net                           43              --
      Stock-based compensation and warrant amortization            (21)             15
      Depreciation and amortization                                214             284
      Allowance for (recovery of) doubtful accounts                 (8)             12
      Amortization of prepaid advertising rights                   120             357
      Changes in assets and liabilities:
         Accounts receivable                                       (80)            (85)
         Prepaid expenses, other current assets and
           other assets                                            (48)             12
         Accounts payable and other liabilities                    166            (124)
         Deferred revenue                                            1              89
                                                            ----------      ----------
             Net cash used in operating activities              (1,005)         (1,103)
                                                            ----------      ----------

CASH FLOWS FROM INVESTING ACTIVITIES:
   Purchase of property and equipment                               (1)             --
   Proceeds from asset sales                                        15              --
                                                            ----------      ----------
             Net cash provided by investing activities              14              --
                                                            ----------      ----------

CASH FLOWS FROM FINANCING ACTIVITIES:
   Proceeds from bank borrowing                                     80              --
   Payments to bank                                                (19)             --
   Proceeds from issuance of notes payable                         900              --
   Principal payments under capital leases                         (49)            (51)
                                                            ----------      ----------
             Net cash used in financing activities                 912             (51)
                                                            ----------      ----------

NET DECREASE IN CASH AND CASH EQUIVALENTS                          (79)         (1,154)
CASH AND CASH EQUIVALENTS AT BEGINNING OF PERIOD                   162           1,542
                                                            ----------      ----------
CASH AND CASH EQUIVALENTS AT END OF PERIOD                  $       83      $      388
                                                            ==========      ==========

SUPPLEMENTAL SCHEDULE OF NON-CASH INVESTING AND
FINANCING ACTIVITIES:

   Issuance of stock and warrants in connection
      with acquisition                                      $       --      $       42
   Issuance of warrants in connection with issuance
      of convertible notes payable                                  89              --
   Preferred deemed dividend in connection with
      preferred stock financing                                    (72)             --
</TABLE>


                 The accompanying notes are an integral part of
                these condensed consolidated financial statements

                                        5
<PAGE>
                             SALON MEDIA GROUP, INC.
              NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
             (AMOUNTS IN THOUSANDS, EXCEPT SHARE AND PER SHARE DATA)
                                   (UNAUDITED)


1.   THE COMPANY

     Salon Media Group, Inc ("Salon") is an Internet media company that produces
a total network of nine primary subject-specific Websites and two online
communities. Salon was originally incorporated in July 1995 in the State of
California and reincorporated in Delaware in June 1999. Salon operates in one
business segment.


2.   BASIS OF PRESENTATION

     The interim condensed consolidated financial statements are unaudited and
have been prepared on the same basis as the annual financial statements and, in
the opinion of management, reflect all adjustments, which include only normal
recurring adjustments necessary to present fairly Salon's consolidated financial
position, consolidated results of operations and consolidated cash flows for the
periods presented. The condensed consolidated balance sheet data as of March 31,
2003 is derived from and should be read in conjunction with the audited
financial statements, which are included in Salon's Annual Report on Form 10-K,
as amended, filed with the Securities and Exchange Commission. Pursuant to the
rules of the Securities and Exchange Commission, these financial statements do
not include all disclosures required by generally accepted accounting
principles. The results for the three months ended June 30, 2003 are not
necessarily indicative of the expected results for any other interim period or
for the fiscal year ending March 31, 2004.

     These condensed consolidated financial statements contemplate the
realization of assets and the satisfaction of liabilities in the normal course
of business. Salon has incurred losses and negative cash flows from operations
since inception and has an accumulated deficit at June 30, 2003 of $83,594.
These factors raise substantial doubt about Salon's ability to continue as a
going concern.

     Salon has reduced expenses, and may reduce them further, to match
anticipated revenues to reach cash flow breakeven. There can be no assurance
that a further cost cutting exercise will be successful in completely
eliminating the difference between expenditures and revenues or that such
actions would not have a harmful effect on Salon's business and results of
operations. Until cash flow breakeven is reached, Salon will have to rely on
additional investment capital or other financing activities. These financing
alternatives may include the sale of the prepaid advertising rights. There can
be no assurance that Salon will be able to sell its advertising rights at all or
at a reasonable rate to Salon and Salon also may not be able to obtain
additional capital on terms, which are favorable, or at all. The financial
statements do not include any adjustments that might result from the outcome of
this uncertainty.


3.   CONCENTRATIONS OF CREDIT RISK

     No customer accounted for more than 10% of total revenue for the
three-month periods ended June 30, 2003 and June 30, 2002. Five customers
accounted for 21%, 13%, 11%, 11% and 10% of the total accounts receivable
balance as of June 30, 2003. One customer accounted for 12% of the total
accounts receivable balance as of June 30, 2002.


                                        6
<PAGE>
                             SALON MEDIA GROUP, INC.
              NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
             (AMOUNTS IN THOUSANDS, EXCEPT SHARE AND PER SHARE DATA)
                                   (UNAUDITED)

4.   GOODWILL AMORTIZATION AND INTANGIBLE ASSETS

     The following table sets forth information concerning Salon's goodwill and
intangible assets as of June 30, 2003:
<TABLE><CAPTION>
                                                           GROSS                              NET
                                                          CARRYING       ACCUMULATED        CARRYING
                                                           AMOUNT        AMORTIZATION        AMOUNT
                                                        ------------     ------------     ------------
<S>                                                     <C>              <C>              <C>
Trade name                                              $      1,200     $      1,020     $        180
Proprietary technology                                           355              302               53
Audio technology                                                 158              136               22
                                                        ------------     ------------     ------------
Total intangible assets subject to amortization         $      1,713     $      1,458     $        255
                                                        ============     ============     ============

Goodwill                                                $      3,555     $      3,355     $        200
                                                        ------------     ------------     ------------
Total intangible assets not subject to amortization     $      3,555     $      3,355     $        200
                                                        ============     ============     ============
</TABLE>

The weighted average amortization period remaining for all intangible assets
subject to amortization is 0.75 years.


5.   NET LOSS PER SHARE

     Basic loss per share is computed using the weighted average number of
shares of common stock outstanding during the period. Diluted loss per share is
computed using the weighted average number of common and common stock
equivalents outstanding during the period, as follows:

<TABLE><CAPTION>
                                                                          THREE MONTHS ENDED JUNE 30,
                                                                         -----------------------------
                                                                             2003             2002
                                                                         ------------     ------------
<S>                                                                      <C>              <C>
Numerator:
  Net loss attributable to common stockholders                           $     (1,320)    $     (1,663)
                                                                         ============     ============
Denominator:
  Weighted average shares outstanding                                      14,155,000       14,155,000
  Weighted average shares held in escrow                                     (158,000)        (394,000)
                                                                         ------------     ------------
  Weighted average shares used in computing
     basic and diluted net loss per share                                  13,997,000       13,761,000
                                                                         ============     ============
  Basic and diluted net loss per share attributable
     to common stockholders                                              $      (0.09)    $      (0.12)
                                                                         ============     ============
  Antidilutive securities including options, warrants and
     convertible preferred stock not included in net loss
     attributable to common stockholders per share calculation             35,519,965       31,359,385
</TABLE>

                                        7
<PAGE>
                             SALON MEDIA GROUP, INC.
              NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
             (AMOUNTS IN THOUSANDS, EXCEPT SHARE AND PER SHARE DATA)
                                   (UNAUDITED)

If Salon's compensation expense under its stock option plan had been determined
pursuant to Statement of Financial Accounting Standards (SFAS) No. 123,
"Accounting for Stock-Based Compensation," Salon's net loss per share would have
been as follows:
<TABLE><CAPTION>
                                                                          THREE MONTHS ENDED JUNE 30,
                                                                         -----------------------------
                                                                             2003             2002
                                                                         ------------     ------------
<S>                                                                      <C>              <C>
Net loss attributable to common stockholders:
  As reported                                                            $     (1,320)    $     (1,663)
  Add back: stock-based employee compensation expense
     included in reported net loss                                                 --               15
  Deduct: total stock-based compensation expense determined
     under the fair value based method, net of related tax                        (82)            (302)
                                                                         ------------     ------------
  Pro forma net loss attributable to commonstockholders                  $     (1,402)    $     (1,950)
                                                                         ============     ============

Basic and diluted net loss per share attributable to
common stockholders:
  As reported                                                            $      (0.09)    $      (0.12)
  Pro forma net loss per share                                           $      (0.10)    $      (0.14)
</TABLE>


6.   RECENT ACCOUNTING PRONOUNCEMENTS

     In November 2002, the Emerging Issues Task Force (EITF) reached a consensus
on Issue No. 00-21 "Accounting for Revenue Arrangements With Multiple
Deliverables" which provides guidance on how to account for arrangements that
involve the delivery or performance of multiple products, services and/or rights
to use assets. The provisions of EITF No. 00-21 will apply to revenue
arrangements entered into in fiscal periods beginning after June 15, 2003. The
adoption of EITF No. 00-21 will not have a significant affect on Salon's
financial position and results of operations.

     In May 2003, the Financial Accounting Standards Board (FASB) issued SFAS
No. 150, "Accounting for Certain Financial Instruments with Characteristics of
both Liabilities and Equity." This Statement establishes standards for how an
issuer classifies and measures in its statement of financial position certain
financial instruments with characteristics of both liabilities and equity. It
requires that an issuer classify a financial instrument that is within its scope
as a liability (or an asset in some circumstances) because that financial
instrument embodies an obligation of the issuer. This Statement is


                                        8
<PAGE>
                             SALON MEDIA GROUP, INC.
              NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
             (AMOUNTS IN THOUSANDS, EXCEPT SHARE AND PER SHARE DATA)
                                   (UNAUDITED)

effective for financial instruments entered into or modified after May 31, 2003
and otherwise is effective at the beginning of the first interim period
beginning after June 15, 2003, except for mandatorily redeemable financial
instruments of nonpublic entities. For nonpublic entities, mandatorily
redeemable financial instruments are subject to the provisions of this Statement
for the first period beginning after December 15, 2003. It is to be implemented
by reporting the cumulative effect of a change in an accounting principle for
financial instruments created before the issuance date of the statement and
still existing at the beginning of the interim period of adoption. The adoption
of SFAS No. 150 will not have an adverse affect on Salon's financial position or
results of operations.


7.   NOTES PAYABLE

     On April 10, 2003 Salon entered into a Note and Warrant Purchase agreement
with two investors for $200 and issued warrants to purchase 600,000 shares of
common stock at $0.046 per share. The investors included a Director of Salon, as
well as an entity of which the father of Salon's Chief Financial Officer,
Treasurer and Secretary, has an ownership interest in. On April 29, 2003 Salon
finalized a Note and Warrant Purchase agreement with the same investors for $200
and issued warrants to purchase 600,000 shares of common stock at $0.0575 per
share. On May 28, 2003 Salon finalized a Note and Warrant Purchase agreement
with the same Director of Salon for $300 and issued warrants to purchase 900,000
shares of common stock at $0.0575 per share. On June 12, 2003 Salon finalized a
Note and Warrant Purchase agreement with the father of Salon's Chief Financial
Officer, Treasurer and Secretary for $100 and issued warrants to purchase
300,000 shares of common stock at $0.0575 per share. On June 26, 2003 Salon
finalized a Note and Warrant Purchase agreement with an investor for $100 and
issued warrants to purchase 300,000 shares of common stock at $0.0575 per share.

     The notes issued accrue interest on the unpaid principal at 6.0% per year
with such interest and principal due September 30, 2003 and can be converted
into financing securities or Salon's common stock. As of this filing, the
holders of these notes and the notes issued during the year ended March 31,
2003, have not elected to convert their notes into either financing securities
or Salon's common stock. The notes automatically convert upon the closing of
Salon's first sale of its preferred or common stock with aggregate gross
proceeds to Salon of at least $2,000 (including the conversion of the
outstanding principal of the notes and other converted indebtedness of Salon).
In the event that Salon issues new financing securities by September 30, 2003,
the number of shares of the financing securities to be issued upon conversion of
the notes shall equal the aggregate amount of the Notes divided by the price per
share of the financing securities issued and sold. If no new financing occurs by
September 30, 2003, all notes convert to shares of common stock based on the
average closing price of Salon's common stock over the sixty trading days ending
on September 30, 2003 as reported on such market(s) and/or exchanges where the
common stock has traded. In the event of bankruptcy or insolvency proceedings,
the notes become immediately due and payable. Salon granted the purchasers of
the notes a security interest in substantially all of Salon's assets. The
indebtedness of the notes is subordinated to certain bank indebtedness.

     The warrants issued in conjunction with the notes were valued at $89 using
the Black-Scholes option-pricing model, applying a contractual life of three
years, a weighted average risk-free rate of 2.0%, an expected dividend yield of
0%, a volatility of 120% and a deemed fair value of common stock of $0.04 to
$0.05.

                                        9
<PAGE>
                             SALON MEDIA GROUP, INC.
              NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
             (AMOUNTS IN THOUSANDS, EXCEPT SHARE AND PER SHARE DATA)
                                   (UNAUDITED)



     The $2,614 of convertible notes payable issued by Salon do not stipulate a
maximum number of shares issuable upon conversion. Since Salon may potentially
have insufficient shares authorized to satisfy all obligations under convertible
instruments, warrant agreements and options, the value of warrants issued are
classified as long-term liabilities, with the fair value re-measured at each
balance sheet period. The re-measurement of warrants as of June 30, 2003
resulted in a benefit of $93, of which $72 related to warrants issued in
conjunction with the prior issuances of preferred stock, and was recorded as a
preferred deemed dividend in Salon's results of operations.


8.   BANK BORROWINGS

     Salon has an Accounts Receivable Purchase Agreement with a bank. Under the
terms of the agreement, the bank can make advances of 60% or 80% of the face
value of acceptable receivables from Salon, depending on the nature of the
receivable. During the period ended June 30, 2003, Salon borrowed $80 and repaid
$19 under the agreement. Subsequent to June 30, 2003, Salon repaid an additional
$58.


9.   SUBSEQUENT EVENTS

     On July 10, 2003 Salon finalized a Note and Warrant Purchase agreement with
three investors for $248 and issued warrants to purchase 744,015 shares of
common stock at $0.046 per share. The investors included a Director of Salon,
and an entity of which Salon's Chief Financial Officer, Treasurer and Secretary,
has an ownership interest in. On July 30, 2003 Salon finalized a Note and
Warrant Purchase agreement with a Director of Salon for $100 and issued warrants
to purchase 300,000 shares of common stock at $0.0345 per share.

     On July 7, 2003, as part of an amended lease agreement, a landlord drew on
a letter of credit from Salon. Salon relinquished a $420 certificate of deposit,
which Salon had held as collateral for the letter of credit. The $420 of
restricted cash was recorded as a component of prepaid expenses and other
current assets in Salon's balance sheet on June 30, 2003. The $420 will be
recorded as an incentive payment and amortized over the amended lease term.









                                       10
<PAGE>
ITEM 2.   MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITIONS
          AND RESULTS OF OPERATIONS

     This section and other parts of this Form 10-Q contain "forward-looking
statements" within the meaning of Section 27A of the Securities Act of 1933 and
Section 21E of the Securities Exchange Act of 1934, as amended (Exchange Act)
that involve risks and uncertainties, including, but not limited to, statements
regarding our strategy, plans, objectives, expectations, intentions, financial
performance, cash-flow breakeven timing, financing, economic conditions, on-line
advertising, market performance, subscription service plans, and revenue
sources. Although Salon Media Group, Inc. (Salon) believes its plans, intentions
and expectations reflected in such forward-looking statements are reasonable, we
can give no assurance those plans, and intentions or expectations will be
achieved. Our actual results may differ significantly from those anticipated or
implied in these forward-looking statements as a result of the factors set forth
above and in Salon's public filings. Salon assumes no obligation to update any
forward-looking statements as circumstances change.

     Salon's actual results may differ significantly from those anticipated or
implied in these forward-looking statements as a result of the factors set forth
below and in "Management's Discussion and Analysis of Financial Conditions and
Results of Operations" and "Factors That May Affect Our Future Results and
Market Price of Stock." In this report, the words "anticipates," "believes,"
"expects," "estimates," "intends," "future," and similar expressions identify
forward-looking statements. Readers are cautioned not to place undue reliance on
these forward-looking statements, which speak only as of the date hereof.

OVERVIEW

     Salon Media Group, Inc. is an Internet media company that provides online
news and information. An online pioneer, Salon offers award-winning journalism
from breaking news and in-depth analysis to provocative commentary on politics,
technology, culture and entertainment. Salon also offers an audio streaming
Website, and hosts' two online communities - Table Talk and The Well. Salon
believes that its network of Websites combines the thoughtfulness of print, the
timeliness of television and the interactivity of talk radio.

     The main entry and navigation point to Salon's nine subject specific
Websites is Salon's home page at www.salon.com. The Websites provide news,
features, interviews and regular columnists on specific topics, from politics
and arts and entertainment to parenting and health, while Salon's online
communities allow users to interact and discuss Salon content and other topics
via electronic messaging. Salon's users can access Table Talk or The Well
through www.salon.com or through Salon's content Websites.

     Salon believes that its original, award-winning content allows Salon to
attract and retain users who are younger, more affluent, better educated and
more likely to make online purchases than typical Internet users. Salon believes
its user profile makes its network of websites and online communities a valuable
media property for advertisers and retailers who are allocating marketing
resources to target consumers online.

     This section and other parts of this Form 10-Q should be considered in
conjunction with the audited financial statements, which are included in Salon's
Annual Report on Form 10-K, as amended, filed with the Securities and Exchange
Commission. Matters of interest therein include, but are not limited to, Salon's
disclosure of critical accounting policies.

                                       11
<PAGE>
RESULTS OF OPERATIONS FOR THE THREE MONTHS ENDED JUNE 30, 2003 COMPARED TO THE
THREE MONTHS ENDED JUNE 30, 2002

NET REVENUES:

     Net revenues were constant at $1.0 million for both three-month periods
ended June 30, 2003 and June 30, 2002.

     Advertising revenues declined to $0.4 million for the three months ended
June 30, 2003 from $0.5 million the prior year, while subscription revenue
increased from $0.4 million to $0.6 million in the same period. The decrease in
advertising revenue was attributable to Internet advertisers choosing to place
advertisements in the largest websites, as well as apprehension by advertisers
to place orders with Salon given Salon's going concern uncertainty and
corresponding uncertainty of Salon's ability to fulfill an order. The
subscription revenue increase was attributable to recognizing revenue as earned
over the subscription period from cash continuously received from Salon Premium
subscribers from the period ended June 30, 2002 to June 30, 2003. For the three
months ended June 30, 2003, approximately 18,300 individuals signed up for Salon
Premium, compared to 12,700 for the three months ended June 30, 2002. As of June
30, 2003, Salon has approximately 66,200 active subscribers and deferred $0.8
million of revenue, compared to 37,900 active subscribers and deferred revenue
of $0.6 million as of June 30, 2002. The renewal rate experienced for Salon
Premium subscriptions was 76% for the three months ended June 30, 2003 compared
to 66% for the three months ended June 30, 2002. Salon cannot predict what its
renewal rate will be in the future. Salon estimates that it will recognize
approximately $1.5 to $2.0 million of Salon Premium revenue for its fiscal year
ending March 31, 2004 but cannot accurately estimate advertising revenue during
the period.

PRODUCTION AND CONTENT:

     Production and content expenses were constant at $1.2 million for both
three-month periods ended June 30, 2003 and June 30, 2002. Subleasing
over-capacity office space in New York, NY resulted in a charge of $0.1 million
for current and future losses, which was offset by a general decrease in all
other expenses. After considering the $0.1 million one-time charge, Salon does
not anticipate material future reductions in production and content
expenditures.

SALES AND MARKETING:

     Sales and marketing expenses during the three months ended June 30, 2003
were $0.6 million versus $0.8 million for the three months ended June 30, 2002,
a decline of $0.2 million or 25%. The decline was attributable to utilizing $0.2
million less prepaid advertising rights this year compared to last year.

     Salon acquired its prepaid advertising rights during its year ended March
31, 2000 and has been amortizing the utilization of these rights since that
time. Salon has determined that the best use of its advertising rights would be
to sell the rights in order to generate working capital. These rights might be
sold during Salon's year ending March 31, 2004. Consequently, excluding the
amortization of the advertising rights, Salon anticipates that sales and
marketing expenses will be approximately $1.6 million for the year ending March
31, 2004.


                                       12
<PAGE>
RESEARCH AND DEVELOPMENT:

     Research and development expenses during the three months ended June 30,
2003 were $0.2 million, the same as during the three months ended June 30, 2002.
Salon does not anticipate material future reductions in research and development
expenditures.

GENERAL AND ADMINISTRATIVE:

     General and administrative expenses during the three months ended June 30,
2003 were $0.4 million, the same as during the three months ended June 30, 2002.
Salon does not anticipate material future reductions in general and
administrative expenditures.

AMORTIZATION OF INTANGIBLES:

     Amortization of intangible expenses during the three months ended June 30,
2003 were $0.1 million, the same as during the three months ended June 30, 2002.

NET LOSS:

     As a result of the above factors, Salon recorded a net loss of $1.3
million, or $0.09 per share for the three months ended June 30, 2003 compared to
a net loss of $1.7 million, or $0.12 per share for the three months ended June
30, 2002.

LIQUIDITY AND CAPITAL RESOURCES:

     As of June 30, 2003, Salon had approximately $0.1 million in available cash
from the issuance of a note payable on June 26, 2003.

     Net cash used in operations was $1.0 million for the three months ended
June 30, 2003, compared to $1.1 million for the three months ended June 30,
2002. The principal use of cash during the three months ended June 30, 2003 was
to fund the $1.4 million net loss for the period, which was offset by $0.4
million of non-cash charges. The principal use of cash during the three months
ended June 30, 2002 was to fund the $1.7 million net loss for the period and a
$0.1 million decrease in liabilities, offset partly by non-cash charges of $0.7
million.

     No cash was used in investing activities for the three-month periods ended
June 30, 2003 and June 30, 2002. Salon does not expect any significant capital
expenditures during the current fiscal year.

     Net cash from financing activities provided $0.9 million for the three
months ended June 30, 2003 compared to a usage of $0.1 million for the three
months ended June 30, 2002. For the three months ended June 30, 2003, Salon
issued $0.9 million of convertible notes payable, of which $0.8 million was to
related parties, borrowed a net $0.1 million from a bank, and made payments
under capital leases of $0.1 million. The payments under capital leases were
comparable to payments made during the three months ended June 30, 2002.

     Salon's independent accountants have included a paragraph in their report
for the fiscal years ended March 31, 2003 and March 31, 2002 indicating that
substantial doubt exists as to Salon's ability to continue as a going concern
because it has recurring operating losses and negative cash flows, and an
accumulated deficit. Salon has eliminated various positions, has not filled
positions opened by attrition, implemented a wage reduction of 15% effective


                                       13
<PAGE>
April 1, 2001, and has cut discretionary spending, but due to limited visibility
of advertising activity, it is unable to predict accurately if and when it will
reach cash-flow break even.

     On June 27, 2003 Salon amended its lease for office space in San Francisco.
Under the terms of the amended lease agreement, retroactive to February 28,
2003, the termination date was moved from December 2009 to February 2005; the
monthly base rent was lowered from approximately $70,000 to approximately
$21,000; Salon will only rent one floor; prior rents owed to the landlord will
be repaid by the end of the revised release term; and Salon will forfeit a $0.4
million deposit. As of June 30, 2003 the balance of prior rents owed aggregated
to $0.2 million. On July 7, 2003, the landlord drew on a $0.4 million letter of
credit from Salon, held as a security deposit by the landlord and collateralized
by Salon with a $0.4 million certificate of deposit. On June 30, 2003, this
restricted cash was recorded as a component of prepaid expenses and other
current assets in Salon's balance sheet. The forfeited deposit of $0.4 million
will be recorded as an incentive payment and amortized over the amended lease
term.

     As of June 30, 2003, Salon's available cash resources were sufficient to
meet working capital needs for less than one month. Subsequent to June 30, 2003,
Salon received approximately $348,000 from the issuance of convertible notes
payable, all of which has been utilized to fund operations. The notes payable
issued included $250,000 from a Director of Salon and an entity of which Salon's
Chief Financial Officer, Secretary and Treasurer, has a pecuniary interest in.

     As of this filing, Salon has $3.0 million of convertible notes payable
which are expected to convert to equity securities in September 2003.

     Salon is attempting to secure additional funds from the issuance of equity
securities or instruments that convert into equity securities. If Salon raises
additional funds by selling equity securities, or instruments that convert into
equity securities, the percentage ownership of Salon's current stockholders will
be reduced and its stockholders will most likely experience additional dilution.
Given Salon's recent low stock price, any dilution will likely be substantial
for existing stockholders.

     Salon is attempting to sell its prepaid advertising rights to generate
additional working capital. Salon cannot accurately predict if and how much they
may be sold for. Salon believes that any sale of its prepaid advertising rights
will most likely result in a charge to operating results. Salon cannot determine
if a transaction will in fact take place, as a potential transaction will
involve Salon, NBC, which must agree to the transfer of rights to a third party,
and a third party willing to acquire the rights.

     If Salon does not secure additional funds from the issuance of equity
securities and instruments that convert into equity securities, or from the sale
of prepaid advertising rights, Salon may be unable to continue as a going
concern and cease operations. Salon cannot determine at this time whether or
not, or to what extent, it will be successful in securing additional cash
resources during its second quarter of its fiscal year ending March 31, 2004 to
meet operating requirements.

RECENT ACCOUNTING PRONOUNCEMENTS

     In November 2002, the Emerging Issues Task Force (EITF) reached a consensus
on Issue No. 00-21 "Accounting for Revenue Arrangements With Multiple
Deliverables" which provides guidance on how to account for arrangements that
involve the delivery or performance of multiple products, services and/or rights
to use assets. The provisions of EITF No. 00-21 will apply to revenue
arrangements entered into in fiscal periods beginning after June 15, 2003. The
adoption of EITF No. 00-21 will not have an adverse affect on Salon's financial
position and results of operations.

                                       14
<PAGE>
     In May 2003, the Financial Accounting Standards Board (FASB) issued
Standard of Financial Accounting Standard (SFAS) No. 150, "Accounting for
Certain Financial Instruments with Characteristics of both Liabilities and
Equity." This Statement establishes standards for how an issuer classifies and
measures in its statement of financial position certain financial instruments
with characteristics of both liabilities and equity. It requires that an issuer
classify a financial instrument that is within its scope as a liability (or an
asset in some circumstances) because that financial instrument embodies an
obligation of the issuer. This Statement is effective for financial instruments
entered into or modified after May 31, 2003 and otherwise is effective at the
beginning of the first interim period beginning after June 15, 2003, except for
mandatorily redeemable financial instruments of nonpublic entities. For
nonpublic entities, mandatorily redeemable financial instruments are subject to
the provisions of this Statement for the first period beginning after December
15, 2003. It is to be implemented by reporting the cumulative effect of a change
in an accounting principle for financial instruments created before the issuance
date of the statement and still existing at the beginning of the interim period
of adoption. The adoption of SFAS No. 150 will not have an adverse affect on
Salon's financial position or results of operations.


RISK FACTORS

FACTORS THAT MAY AFFECT SALON'S FUTURE RESULTS AND MARKET PRICE OF STOCK


SALON WILL VERY LIKELY CEASE OPERATIONS IN ITS CURRENT FORM IF IT IS UNABLE TO
RAISE ADDITIONAL CASH RESOURCES

     Salon has received approximately $348,000 from the issuance of convertible
notes payable subsequent to June 30, 2003. These funds, in conjunction with
collections of accounts receivable and Salon Premium subscriptions, have been
used to fund operations as of this filing. Salon needs to secure additional cash
resources in order to continue as a going concern. Salon is attempting to secure
additional funds from the issuance of equity securities and instruments that
convert into equity securities and from the sale of its prepaid advertising
rights.

     If Salon does not secure additional funds from the issuance of equity
securities and instruments that convert into equity securities, or from the sale
of advertising rights, Salon may be unable to continue as a going concern and
cease operations. Salon cannot determine at this time whether, or to what
extent, it will be successful in securing additional cash resources during its
second quarter of its year ending March 31, 2004 to meet operating requirements
until it reaches cash flow breakeven.

SALON HAS RELIED ON RELATED PARITIES FOR SIGNIFICANT INVESTMENT CAPITAL

     Salon has been relying on cash from related parties to fund operations. Out
of $2.6 million of cash received by Salon from the issuance of convertible notes
payable as of June 30, 2003, $2.1 million was from related parties. Of the
approximate $348,000 cash received by Salon from the issuance of convertible
notes payable issued subsequent to June 30, 2003, $250,000 was from related
parties. Curtailment of cash investments by related parties could detrimentally
impact Salon's ability to continue its operations and Salon may be unable to
continue as a going concern.

SALON LACKS SIGNIFICANT REVENUES AND HAS A HISTORY OF LOSSES


                                       15
<PAGE>
     Salon has a history of significant losses and expects to incur operating
losses in the near future. For the three months ended June 30, 2003, Salon had
net losses attributable to common stockholders of $1.3 million and had an
accumulated deficit of $83.6 million. If and when Salon does achieve
profitability, Salon may not be able to sustain or increase profitability on a
quarterly or annual basis in the future. If revenues grow more slowly than Salon
anticipates or operating expenses exceed expectations, financial results will
most likely be severely harmed and the ability of Salon to continue its
operations will be seriously jeopardized.

     Salon's independent accountants provided a "going-concern" audit opinion on
the consolidated financial statements for the years ended March 31, 2003, 2002
and 2001. The audit opinion reported substantial doubt about Salon's ability to
continue as a going concern, citing issues such as the history of losses and
absence of current profitability. As a result of the "going-concern" opinion,
Salon's stock price and investment prospects may be adversely affected, thus
limiting financing choices and raising concerns about the realization of value
on assets and operations.

SALON MAY OR MAY NOT BE SUCCESSFUL IN SELLING ITS PREPAID ADVERTISING RIGHTS

     As of June 30, 2003, Salon has approximately $7.8 million of prepaid
advertising rights valued at $5.4 million. The rights resulted from the December
1999 sale of 1,125,000 of shares of Salon's common stock to Rainbow Media
Holdings, Inc., a subsidiary of Cablevision Systems Corporation. At the time of
the transaction, Rainbow Media Holdings, Inc. owned the Bravo television
network. On December 9, 2002 Cablevision Systems Corporation concluded a sale of
its Bravo network to NBC and as a result, NBC acquired an obligation to provide
Salon with approximately $5.0 million in advertising. Salon is negotiating with
NBC for their approval to sell these rights to a third party. Salon cannot
accurately predict if it will acquire the approval from NBC to sell the rights,
or how much they may be sold to a third party. Salon believes that any sale of
its prepaid advertising rights will most likely result in a charge to operating
results. Any proceeds from the sale of these prepaid rights will be used to fund
Salon's operations.

     Approximate $3.0 million in rights are still owed by Cablevision Systems
Corporation. Salon does not know to what extent Cablevision Systems will
facilitate the transfer and sale of these rights to a third party.

IN JANUARY 2003 AND AGAIN IN MAY 2003 SALON INSTITUTED WEBSITE ACCESS CHANGES,
AND MAY MAKE OTHER CHANGES IN THE FUTURE, THAT MAY AFFECT ITS REVENUE

     In January 2003, Salon began to restrict access to substantially all of its
new content to Salon Premium subscribers or to non Salon Premium subscribers
willing to view some form of advertising or "Ultramercial." In May 2003, Salon
introduced a new form of advertising in which non Salon Premium visitors to
Salon's home page were automatically subjected to an "Ultramercial"
advertisement. Salon has not noticed a significant change in the number of
unique visitors to its Websites from the restrictions implemented in January
2003 or from the ad format introduced in May 2003. Salon cannot forecast what
affects, if any, these change will have in future months. It is possible that
the number of unique visitors to Salon's Websites may decrease, resulting in a
corresponding decrease in page views. The decrease in page views could equate to
a decrease in the number of impressions available to sell to general advertisers
and adversely affect advertising revenues.


                                       16
<PAGE>
     Offsetting the potential drop of impressions available to sell are new
advertising revenues from rich media presentations that permit time limited
access to view Salon's Websites, and a potential increase in Salon Premium
subscriptions from individuals who do not want to be subjected to
advertisements. Salon cannot estimate the affect Website restrictions will have
on its ability to generate revenues.

SALON HAS ANNOUNCED THAT SALON PREMIUM SUBSCRIPTION RATES WILL INCREASE, WHICH
MAY AFFECT THE CASH RECEIVED FOR THIS SERVICE AND THE CORRESPONDING REVENUE
RECOGNIZED

     In July 2003, Salon announced that it was planning on raising its annual
subscription rate for Salon Premium from $30 with no ads and $18.50 with ads to
$35 and $22.50, respectively. The effective date the new rates will take effect
is contemplated to be August 15, 2003. The announcement of the rate increase has
resulted in Salon Premium subscriptions increasing above normal amounts. Salon
cannot estimate what effect, if any, the rate increase will have on Salon
Premium subscriptions

SALON HAS ENTERED INTO THIRD-PARTY SUBSCRIPTION BUNDLING SERVICES

     Salon has entered into two agreements with third parties who contemplate
combining Salon's content with other content providers, with the resulting
bundled content sold to individuals for a set monthly fee. Of the monthly fee,
Salon would earn a nominal amount. As of this filing, Salon's has not earned any
revenue from these agreements and contemplates immaterial amounts by September
30, 2003. Subsequent to June 30, 2003, Salon entered into another similar
agreement with a third party, but contemplates receiving immaterial amounts by
September 30, 2003. Salon cannot estimate how much revenue it may earn under
these agreements.

SALON'S OPERATIONS REQUIRE ATTRACTIVE CONTENT, SUBSCRIBER INTEREST, AND
CONFIDENCE BY SUBSCRIBERS AND SUPPLIERS THAT THE SUBSCRIPTION OFFERING WARRANTS
THEIR LONG-TERM SUPPORT AND INVESTMENT. THE ABSENCE OF ANY OF THESE FACTORS
COULD IMPAIR THE RESULTS, REVENUE AND CASH FLOW FROM SUBSCRIPTIONS.

     Salon is under severe budgetary constraints to limit expenditures. These
constraints affect editorial staffing levels and the purchase of content from
freelance writers. These constraints affect the amount and quality of content
published on Salon's Websites and consequently, the positive experience of
Website visitors. The positive experience leads to reoccurring Website visits,
new subscriptions to Salon Premium, and corresponding high renewal rates of
Salon Premium subscribers. For the three months ended June 30, 2003 Salon has
experienced a renewal rate for one-year subscription to Salon Premium of
approximately seventy-six percent. Salon cannot predict if this rate will
continue in the future or how many new Salon Premium subscriptions it will
acquire.

SALON HAS DEPENDED ON ADVERTISING SALES FOR MUCH OF ITS REVENUES, AND ITS
INABILITY TO MAINTAIN OR INCREASE ADVERTISING REVENUES WILL HARM ITS BUSINESS

     Salon has historically depended on the sale of advertising for the majority
of its revenue. The January 2003 Website change and the advertising format
introduced in May 2003 will change the mix of revenue, lowering traditional
forms of advertising, increasing new forms of advertising and changing
subscription patterns. The net effect is currently unknown.

                                       17
<PAGE>
     Maintaining or increasing Salon's advertising revenues depends upon many
factors, including whether it will be able to:

     o    successfully sell and market it new content access advertisements;
     o    entice non Salon Premium Website visitors to view and advertisers to
          sell new ad units and formats;
     o    maintain a significant number of unique site visitors and
          corresponding significant reach of Internet users;
     o    maintain a significant number of sellable impressions available to
          advertisers;
     o    grow the number of Salon Premium plan subscribers willing to view
          Website advertisements
     o    successfully sell and market it network to advertisers;
     o    increase the amount of revenues it receives per advertisement;
     o    increase awareness of the Salon brand;
     o    target advertisements and electronic commerce opportunities to users
          with appropriate interests;
     o    accurately measure the number and demographic characteristics of its
          users; and
     o    retain key sales personnel.

THE LENGTH OF SALON'S SALES CYCLE IS UNCERTAIN AND VARIABLE AND MAY LEAD TO
SHORTFALLS IN REVENUES AND FLUCTUATIONS IN ITS OPERATING RESULTS

     Salon's dependence on advertising subjects it to the risk of revenue
shortfalls because the sales cycles for advertising vary significantly, and
during these cycles Salon may expend substantial funds and management resources
while not obtaining advertising revenues. If sales are delayed or do not occur,
Salon's financial results for a particular period may be harmed. The time
between the date of initial contact with a potential customer and the signing of
an advertising order may range from as little as one week to up to several
months. Sales of advertising are subject to factors over which Salon has little
or no control, including:

     o    advertisers' budgets;
     o    the acceptability of "access passes" and "Ultramercials" to
          advertisers;
     o    internal acceptance reviews by advertisers and their agencies;
     o    the possibility of cancellation or delay of projects by advertisers.

OUR STOCK HAS BEEN AND WILL LIKELY CONTINUE TO BE SUBJECT TO SUBSTANTIAL PRICE
AND VOLUME FLUCTUATIONS DUE TO A NUMBER OF FACTORS, MANY OF WHICH WILL BE BEYOND
OUR CONTROL, THAT MAY PREVENT OUR STOCKHOLDERS FROM RESELLING OUR COMMON STOCK
AT A PROFIT

                                       18
<PAGE>
     The securities markets have experienced significant price and volume
fluctuations, and the market prices of the securities of Internet companies have
been especially volatile. This market volatility, as well as general economic,
market or political conditions have, and may continue to reduce the market price
of our common stock, regardless of our operating performance. In addition, our
operating results could be below the expectations of public market analysts and
investors, and in response, the market price of our common stock could decrease
significantly.

IF OUR SHARE PRICE IS VOLATILE, WE MAY BE THE TARGETS OF SECURITIES LITIGATION,
WHICH IS COSTLY AND TIME-CONSUMING TO DEFEND

     In the past, following periods of market volatility in the price of a
company's securities, security holders have instituted class action litigation.
Our share price has, in the past, experienced price volatility, and may continue
to do so in the future. Many companies have been subject to this type of
litigation. If the market value of our common stock experiences adverse
fluctuations and we become involved in this type of litigation, regardless of
the merits or outcome, we could incur substantial legal costs and our
management's attention could be diverted, causing our business, financial
condition and operating results to suffer. To date, Salon has not been subject
to such litigation.

SALON'S PRINCIPAL STOCKHOLDERS CAN EXERCISE A CONTROLLING INFLUENCE OVER SALON'S
BUSINESS AFFAIRS AND THEY MAY MAKE BUSINESS DECISIONS WITH WHICH NON-PRINCIPAL
STOCKHOLDERS DISAGREE THAT WILL AFFECT THE VALUE OF THEIR INVESTMENT

     As of this filing, Salon has three directors, one of which is associated
with a company that has an investment in Salon, that in the aggregate, own a
significant percentage of the voting rights granted by ownership of common
stock, preferred stock and convertible debt as of June 30, 2003 and convertible
debt issued subsequent to June 30, 2003. Also, Salon's Chief Financial Officer,
Secretary and Treasurer is the daughter of an investor whose beneficial
ownership of Salon is in excess of 5 percent. In addition, investors whose
beneficial ownership of Salon is in excess of 5 percent, primarily hold $3.0
million of convertible debt of as of this filing. This debt may convert to
approximately sixty-six million shares of common stock by September 30, 2003
based on the average closing price of Salon's common stock for the sixty-day
period ending August 6, 2003. If Salon were to aggregate this class of ownership
with all other 5 percent and greater shareholders, this combined group of
shareholders would own a majority of the voting rights granted by ownership of
common and preferred stock as of June 30, 2003. If the principal stockholders
were to act together, these stockholders would be able to exercise control over
most matters requiring approval by other stockholders, including the election of
directors and approval of significant corporate transactions. These actions may
be taken even if principal stockholders oppose non-principal stockholders. This
concentration of ownership may also have the effect of delaying or preventing a
change in control of Salon, which could cause Salon's stock price to decline.

SALON'S QUARTERLY OPERATING RESULTS ARE VOLATILE AND MAY ADVERSELY AFFECT ITS
COMMON STOCK PRICE

     Salon's future revenues and operating results are likely to vary
significantly from quarter to quarter due to a number of factors, many of which
are outside Salon's control, and any of which could severely harm Salon's
business. These factors include:

     o    Salon's ability to attract and retain advertisers and subscribers;
     o    Salon's ability to attract and retain a large number of users;

                                       19
<PAGE>
     o    the introduction of new Websites, services or products by Salon or by
          its competitors;
     o    the timing and uncertainty of Salon's advertising sales cycles;
     o    the mix of advertisements sold by Salon or its competitors;
     o    the economic and business cycle and the recovery speed;
     o    the level of Internet usage;
     o    Salon's ability to attract, integrate and retain qualified personnel;
     o    technical difficulties or system downtime affecting the Internet
          generally or the operation of Salon's Websites;
     o    the impact of national economic and diplomatic concerns on the
          advertising and news business; and,
     o    the amount and timing of operating costs.

     In order to attract and maintain Salon's user base, Salon may incur
expenditures on sales and marketing, content development, technology and
infrastructure. These types of expenditures are planned or committed in advance
and in anticipation of future revenues. If Salon's revenues in a particular
quarter are lower than it anticipates, Salon may be unable to reduce spending in
that quarter. As a result, any shortfall in revenues would likely harm its
quarterly operating results.

     Due to the factors noted above and the other risks discussed in this
section, one should not rely on quarter-to-quarter comparisons of Salon's
results of operations as an indication of future performance. It is possible
that in some future periods results of operations may be below the expectations
of public market analysts and investors. If this occurs, the price of its common
stock may decline.

THE CONTROVERSIAL CONTENT OF SALON'S WEBSITES MAY LIMIT ITS REVENUES

     Many of Salon's Websites contain, and will continue to contain, content
that is politically and culturally controversial. As a result of this content,
current and potential advertisers, Salon Premium subscribers, or third parties
who contemplate aggregating content, may refuse to do business with Salon.
Salon's outspoken stance on political issues has and may continue to result in
negative reactions from some users, commentators and other media outlets. From
time to time, certain advocacy groups have successfully targeted Salon's
advertisers in a attempt to persuade such advertisers to cease doing business
with Salon. These efforts may be a material impediment to Salon's ability to
grow and maintain advertising revenue.

SALON'S PROMOTION OF THE SALON BRAND MUST BE SUCCESSFUL IN ORDER TO ATTRACT AND
RETAIN USERS AS WELL AS ADVERTISERS AND STRATEGIC PARTNERS

         The success of the Salon brand depends largely on its ability to
provide high quality content and services. If Internet users do not perceive
Salon's existing content and services to be of high quality, or if it introduces
new content and services or enters into new business ventures that are not
favorably perceived by users, it may not be successful in promoting and


                                       20
<PAGE>
maintaining its brand. Any change in the focus of its operations creates a risk
of diluting its brand, confusing consumers and decreasing the value of its user
base to advertisers. If Salon is unable to maintain or increase the Salon brand,
its business could be severely harmed.

SALON NEEDS TO HIRE, INTEGRATE AND/OR RETAIN QUALIFIED PERSONNEL BECAUSE THESE
INDIVIDUALS ARE IMPORTANT TO ITS GROWTH

     Salon's success significantly depends on key editorial and design
personnel. In addition, because its users must perceive the content of its
Websites as having been created by credible and notable sources, Salon's success
also depends on the name recognition and reputation of its editorial staff, in
particular David Talbot, Salon's founder and Editor-in-Chief.

     Salon's future success depends to a significant extent on the continued
services of key personnel, particularly, David Talbot, and Michael O'Donnell,
Chief Executive Officer. Salon currently has no employment agreement with Mr.
Talbot and it does not maintain "key person" life insurance for any of its
personnel. The loss of the services of Mr. Talbot, Mr. O'Donnell, or other key
employees would likely have a significantly adverse effect on its business.

     Due to Salon's current operating difficulties, Salon may experience
difficulty in hiring and retaining highly skilled employees with appropriate
qualifications. Salon may be unable to retain its current key employees or
attract, integrate or retain other qualified employees in the future. If Salon
does not succeed in attracting new personnel or integrating, retaining and
motivating its current personnel, its business could be harmed.

SALON MAY EXPEND SIGNIFICANT RESOURCES TO PROTECT ITS INTELLECTUAL PROPERTY
RIGHTS OR TO DEFEND CLAIMS OF INFRINGEMENT BY THIRD PARTIES, AND IF SALON IS NOT
SUCCESSFUL IT MAY LOSE RIGHTS TO USE SIGNIFICANT MATERIAL OR BE REQUIRED TO PAY
SIGNIFICANT FEES

     Salon's success and ability to compete are significantly dependent on its
proprietary content. Salon relies exclusively on copyright law to protect its
content. While Salon actively take steps to protect its proprietary rights,
these steps may not be adequate to prevent the infringement or misappropriation
of its content. Infringement or misappropriation of its content or intellectual
property could severely harm its business. Salon also licenses content from
various freelance providers and other third-party content providers. While Salon
attempts to insure that this content may be freely licensed to us, other parties
may assert claims of infringement against us relating to this content.

     Salon may need to obtain licenses from others to refine, develop, market
and deliver new services. Salon may not be able to obtain any such licenses on
commercially reasonable terms or at all or rights granted pursuant to any
licenses may not be valid and enforceable.

     In April 1999 Salon acquired the Internet address www.salon.com. Because
www.salon.com is the address of the main home page to its network of Websites
and incorporates its company name, it is a vital part of our intellectual
property assets. Salon does not have a registered trademark on the address, and
therefore it may be difficult for us to prevent a third party from infringing
our intellectual property rights in the address. If Salon fails to adequately
protect its rights in the Website address, or if a third party infringes its
rights in the address, or otherwise dilutes the value of www.salon.com, its
business could be harmed.

                                       21
<PAGE>
SALON'S TECHNOLOGY DEVELOPMENT EFFORTS MAY NOT BE SUCCESSFUL IN IMPROVING THE
FUNCTIONALITY OF ITS NETWORK, WHICH COULD RESULT IN REDUCED TRAFFIC ON ITS
NETWORK OR RETENTION OF SALON PREMIUM SUBSCRIBERS

     Salon has developed a proprietary online publishing system and has
developed software to manage its Salon Premium subscription service. If these
systems do not work as intended, or if Salon is unable to continue to develop
these systems to keep up with the rapid evolution of technology for content
delivery and subscription management, including advertising on the Internet, its
network of Websites or subscription management may not operate properly which
could harm Salon's business. Additionally, software product design, development
and enhancement involve creativity, expense and the use of new development tools
and learning processes. Delays in software development processes are common, as
are project failures, and either factor could harm Salon's business. Moreover,
complex software products like its online publishing and subscription management
systems frequently contain undetected errors or shortcomings, and may fail to
perform or scale as expected. Although Salon has tested and will continue to
test its systems, errors or deficiencies may be found in these systems that may
impact its business adversely.

SALON RELIES ON THIRD PARTIES FOR SEVERAL CRITICAL FUNCTIONS RELATING TO
DELIVERY OF ADVERTISING AND ITS WEBSITE PERFORMANCE, AND THE FAILURE OF THESE
THIRD PARTIES TO SUPPLY THESE SERVICES IN AN EFFICIENT MANNER COULD LIMIT ITS
GROWTH AND IMPAIR ITS BUSINESS

     Salon relies on a number of third party suppliers for various services,
including web hosting and advertising delivery. While Salon believes that it
could obtain these services from other qualified suppliers on similar terms and
conditions, a disruption in the supply of these services by its current
suppliers could severely harm its business.

     Salon uses third-party software to manage and measure the delivery of
advertising on its network of Websites. This type of software may fail to
perform as expected. If this software malfunctions or does not deliver the
correct advertisements to its network, Salon's advertising revenues could be
reduced, and its business could be harmed.

     Salon uses third-party software to measure traffic on its network of
Websites. This type of software does not always perform as expected. If this
software malfunctions or does not accurately measure its user traffic, Salon may
not be able to justify its advertising rates, and its advertising revenues could
be reduced.

ACCEPTANCE AND EFFECTIVENESS OF INTERNET ADVERTISING IS EVOLVING AND, TO THE
EXTENT IT DOES NOT GROW, SALON'S MARKET MAY NOT DEVELOP ADEQUATELY AND ITS
BUSINESS COULD BE HARMED

     Salon's success is highly dependent on an increase in the use of the
Internet. If the markets for Internet advertising or electronic commerce does
not continue to develop, its business may be severely harmed.

     Different pricing models are used to sell Internet advertising. It is
difficult to predict which pricing models, if any, will emerge as the industry
standard. This uncertainty makes it difficult to project its future advertising
rates and revenues. Any failure to adapt to pricing models that develop or
respond to competitive pressures could reduce its advertising revenues.
Moreover, "filter" software programs that limit or prevent advertising from
being delivered to an Internet user's computer are commonly available.
Widespread use of this software could adversely affect the commercial viability
of Internet advertising and its business.



                                       22
<PAGE>
ADVERTISING PRODUCT OFFERINGS CONTINUE TO CHANGE AND THIS CREATES ADDITIONAL
EFFORT AND UNCERTAINTY ABOUT THIS REVENUE STREAM

     Advertisers continue to be attracted by new products, promotional vehicles
and offerings delivered via the Internet. This interest in new products requires
that Salon identify advertiser interests, develop and launch new advertising
products or formats, create appropriate pricing schedules, train the sales force
in the use and sale of new products, manage the obsolescence of earlier
products, and restructure the Salon.com Website to effectively deliver, track
and report new products. New product design, development and launch involve
creativity, expense, technology modifications and learning processes. While
Salon has integrated this activity into its existing operations, the rate of
change could create an environment where Salon is unable to effectively develop,
deliver or track the delivery of products acceptable to the market.

     Advertisers are increasingly selecting shorter campaign lengths with less
lead-time until launch. These campaigns have less flexibility in delivery
requirements and limit the ability of Salon to precisely identify future
revenues.

TRACKING AND MEASUREMENT STANDARDS FOR INTERNET BASED ADVERTISING MAY NOT EVOLVE
TO THE EXTENT NECESSARY TO SUPPORT INTERNET ADVERTISING, THEREBY CREATING
UNCERTAINTY ABOUT THE VIABILITY OF SALON'S BUSINESS MODEL

     Measurement standards for Internet based advertising are evolving. In
addition, software to track Internet usage is also evolving. The development of
such software or other methodologies may not keep pace with Salon's information
needs, particularly to support Salon's internal business requirements and those
of its advertisers. The absence or insufficiency of this information could limit
Salon's ability to attract and retain advertisers.

     It is important to Salon's advertisers that Salon accurately presents the
demographics of its user base and the delivery of advertisements on its
Websites. Salon depends on third parties to provide certain of the
advertiser-requested services. If they were unable to provide these services in
the future, Salon would need to perform this function itself or obtain them from
another provider, if available. This could cause Salon to incur additional costs
or lose revenue due to a lower level of service. Companies may choose to not
advertise on Salon or may pay less for advertising if they do not perceive our
measurements or measurements made by third parties to be reliable.

IF USE OF THE INTERNET DOES NOT GROW, SALON'S BUSINESS COULD BE HARMED

     Salon's success is highly dependent upon continued growth in the use of the
Internet generally and in particular as a medium for content, advertising and
electronic commerce. If Internet usage does not grow, it may not be able to
increase revenues from advertising and this may harm Salon's business. A number
of factors may inhibit the growth of Internet usage, including the following. If
these or any other factors cause use of the Internet to slow or decline, its
results of operations could be harmed.

     o    inadequate network infrastructure;
     o    security concerns;
     o    charging for content;
     o    inconsistent quality of service; and
     o    limited availability of cost-effective, high-speed access.


                                       23
<PAGE>
INCREASING COMPETITION AMONG INTERNET CONTENT PROVIDERS COULD REDUCE ITS
ADVERTISING SALES OR MARKET SHARE, THEREBY HARMING ITS BUSINESS

     The market for Internet content is relatively new, rapidly changing and
intensely competitive. Salon expects competition for Internet content to
continue to increase, and if it cannot compete effectively, its business could
be harmed. The number of Websites competing for the attention and spending of
users and advertisers may continue to increase with the most trafficked Websites
receiving a disproportionate share of advertising dollars. Salon is not one of
the most trafficked Websites, or even one of the top ten Websites.

     Increased competition could result in advertising price reductions or loss
of market share, any of which could harm Salon's business. Competition is likely
to increase significantly as new companies enter the market and current
competitors expand their services. Many of Salon's present and potential
competitors are likely to enjoy substantial competitive advantages over Salon.
If Salon does not compete effectively or if it experiences any pricing pressures
or loss of market share resulting from increased competition, its business could
be harmed.

SALON MAY BE HELD LIABLE FOR CONTENT OR THIRD PARTY LINKS ON ITS WEBSITES OR
CONTENT DISTRIBUTED TO THIRD PARTIES

     As a publisher and distributor of content over the Internet, including
user-generated content on Salon's online communities and links to third party
Websites that may be accessible through Salon.com, Salon faces potential
liability for defamation, negligence, copyright, patent or trademark
infringement and other claims based on the nature, content or ownership of the
material that is published on or distributed from its network of Websites. These
types of claims have been brought, sometimes successfully, against online
services, Websites and print publications in the past. Other claims may be based
on errors or false or misleading information provided on linked Websites,
including information deemed to constitute professional advice such as legal,
medical, financial or investment advice. Other claims may be based on its links
to sexually explicit Websites and our provision of sexually explicit
advertisements when this content is displayed. Although Salon carries general
liability insurance, its insurance may not be adequate to indemnify Salon for
all liabilities imposed. Any liability that is not covered by its insurance or
is in excess of its insurance coverage could severely harm its financial
condition and business. Implementing measures to reduce its exposure to these
forms if liability may require Salon to spend substantial resources and limit
the attractiveness of Salon's service to users.

CONCERNS ABOUT TRANSACTIONAL SECURITY MAY HINDER ELECTRONIC COMMERCE PROGRAMS BY
SUBJECTING US TO LIABILITY OR BY DISCOURAGING COMMERCIAL TRANSACTIONS OVER THE
INTERNET

     A significant barrier to sale of subscriptions and electronic commerce is
the secure transmission of confidential information over public networks. Any
breach in Salon's security could expose it to a risk of loss or litigation and
possible liability. Salon relies on encryption and authentication technology
licensed from third parties to provide secure transmission of confidential
information. As a result of advances in computer capabilities, new discoveries
in the field of cryptography or other developments, a compromise or breach of
the algorithms we use to protect customer transaction data may occur. A
compromise of its security could severely harm its business. A party who is able
to circumvent our security measures could misappropriate proprietary
information, including customer credit card information, or cause interruptions
in the operation of its network of Websites.

                                       24
<PAGE>
     Salon may be required to expend significant capital and other resources to
protect against the threat of security breaches or to alleviate problems caused
by these breaches. However, protection may not be available at a reasonable
price or at all. Concerns over the security of electronic commerce and the
privacy of users may also inhibit the growth of the Internet as a means of
conducting commercial transactions.

SALON'S INTERNALLY DEVELOPED SOFTWARE AND SOFTWARE PLATFORMS PROVIDED BY A THIRD
PARTY TO MANAGE SALON'S SUBSCRIPTION BUSINESS MIGHT FAIL RESULTING IN LOST
SUBSCRIPTION INCOME

     Salon's software to manage its subscription business was developed
internally to interface with the software provided by a third party. The third
party's software provides a gateway to authenticate credit card transactions. If
these systems were to fail or not function as intended, credit card transactions
might not be processed and Salon's revenues would therefore be harmed.

SALON'S SYSTEMS MAY FAIL DUE TO NATURAL DISASTERS, TELECOMMUNICATIONS FAILURES
AND OTHER EVENTS, ANY OF WHICH WOULD LIMIT USER TRAFFIC

     Substantially all of Salon's communications hardware and computer hardware
operations for its Websites are in facilities in San Francisco, California.
Fire, floods, earthquakes, power loss, telecommunications failures, break-ins,
supplier failure to meet commitments, and similar events could damage these
systems and cause interruptions in its services. Computer viruses, electronic
break-ins or other similar disruptive problems could cause users to stop
visiting its network of Websites and could cause advertisers to terminate any
agreements with us. In addition, Salon could lose advertising revenues during
these interruptions and user satisfaction could be negatively impacted if the
service is slow or unavailable. If any of these circumstances occurred, its
business could be harmed. Salon's insurance policies may not adequately
compensate it for any losses that may occur due to any failures of or
interruptions in our systems. Salon does not presently have a formal disaster
recovery plan.

     Salon's Websites must accommodate a high volume of traffic and deliver
frequently updated information. It is possible that it will experience systems
failures in the future and that such failures could harm its business. In
addition, its users depend on Internet service providers, online service
providers and other Website operators for access to its Websites. Many of these
providers and operators have experienced significant outages in the past, and
could experience outages, delays and other difficulties due to system failures
unrelated to its systems. Any of these system failures could harm its business.

HACKERS MAY ATTEMPT TO PENETRATE SALON'S SECURITY SYSTEM; ONLINE SECURITY
BREACHES COULD HARM ITS BUSINESS

     Consumer and supplier confidence in Salon's Websites depends on maintaining
relevant security features. Security breaches also could damage its reputation
and expose us to a risk of loss or litigation. Experienced programmers or
"hackers" have successfully penetrated sectors of its systems and Salon expects
that these attempts will continue to occur from time to time. Because a hacker
who is able to penetrate its network security could misappropriate proprietary
information or cause interruptions in its products and services, Salon may have
to expend significant capital and resources to protect against or to alleviate
problems caused by these hackers. Additionally, Salon may not have a timely
remedy against a hacker who is able to penetrate its network security. Such
security breaches could materially adversely affect Salon. In addition, the
transmission of computer viruses resulting from hackers or otherwise could
expose us to significant liability. Salon's insurance policies may not be
adequate to reimburse us for losses caused by security breaches. Salon also
faces risks associated with security breaches affecting third parties with whom
it has relationships.


                                       25
<PAGE>
GOVERNMENTAL REGULATION AND LEGAL UNCERTAINTIES OF THE INTERNET MAY RESTRICT
SALON'S BUSINESS OR RAISE ITS COSTS

     There are currently few laws or regulations that specifically regulate
communications or commerce on the Internet. Laws and regulations may be adopted
in the future, however, that address issues including content, copyrights,
distribution, antitrust matters, user privacy, pricing, and the characteristics
and quality of products and services. An increase in regulation or the
application of existing laws to the Internet could significantly increase
Salon's costs of operations and harm Salon's business. For example, the
Communications Decency Act of 1996 sought to prohibit the transmission of
certain types of information and content over the web. Additionally, several
telecommunications companies have petitioned the Federal Communications
Commission to regulate Internet service providers and online service providers
in a manner similar to long distance telephone carriers and to impose access
fees on these companies. Imposition of access fees could increase the cost of
transmitting data over the Internet. Moreover, it may take years to determine
the extent to which existing laws relating to issues such as property ownership,
obscenity, libel and personal privacy are applicable to the Internet or the
application of laws and regulations from jurisdictions whose laws do not
currently apply to its business.

PRIVACY CONCERNS COULD IMPAIR SALON'S BUSINESS

     Salon has a policy against using personally identifiable information
obtained from users of its Websites and services without the user's permission.
In the past, the Federal Trade Commission has investigated companies that have
used personally identifiable information without permission or in violation of a
stated privacy policy. If Salon uses this information without permission or in
violation of its policy, Salon may face potential liability for invasion of
privacy for compiling and providing information to its corporate customers and
electronic commerce merchants. In addition, legislative or regulatory
requirements may heighten these concerns if businesses must notify Internet
users that the data may be used by marketing entities to direct product
promotion and advertising to the user. Other countries and political entities,
such as the European Union, have adopted such legislation or regulatory
requirements. The United States may adopt similar legislation or regulatory
requirements. If consumer privacy concerns are not adequately addressed, our
business, financial condition and results of operations could be materially
harmed.

POSSIBLE STATE SALES AND OTHER TAXES COULD ADVERSELY AFFECT SALON'S RESULTS OF
OPERATIONS

     Salon generally does not collect sales or other taxes from individuals who
sign up for Salon subscriptions. During the year ended March 31, 2003, the State
of California audited Salon's sales tax returns and found Salon in compliance
with its filings and did not object to the fact that it did not collect sales
tax on subscriptions. However, one or more other states may seek to impose sales
tax collection obligations on out-of-state companies, including Salon, which
engage in or facilitate electronic commerce. State and local governments have
discussed and made proposals imposing taxes on the sale of goods and services
through the Internet. Such proposals, if adopted, could substantially impair the
growth of electronic commerce and could reduce Salon's ability to derive revenue
from electronic commerce. Moreover, if any state or foreign country were to
assert successfully that Salon should collect sales or other taxes on the
exchange of merchandise on its network or to tax revenue generated from Salon
subscriptions, its financial results could be harmed.

PROVISIONS IN DELAWARE LAW AND OUR CHARTER, STOCK OPTION AGREEMENTS AND OFFER
LETTERS TO EXECUTIVE OFFICERS MAY PREVENT OR DELAY A CHANGE OF CONTROL


                                       26
<PAGE>
     Salon is subject to the Delaware anti-takeover laws regulating corporate
takeovers. These anti-takeover laws prevent Delaware corporations from engaging
in a merger or sale of more than 10% of its assets with any stockholder,
including all affiliates and associates of the stockholder, who owns 15% or more
of the corporation's outstanding voting stock, for three years following the
date that the stockholder acquired 15% or more of the corporation's assets
unless:

     o    the board of directors approved the transaction where the stockholder
          acquired 15% or more of the corporation's assets;
     o    after the transaction where the stockholder acquired 15% or more of
          the corporation's assets, the stockholder owned at least 85% of the
          corporation's outstanding voting stock, excluding shares owned by
          directors, officers and employee stock plans in which employee
          participants do not have the right to determine confidentially whether
          shares held under the plan will be tendered in a tender or exchange
          offer; or
     o    on or after this date, the merger or sale is approved by the board of
          directors and the holders of at least two-thirds of the outstanding
          voting stock that is not owned by the stockholder.

     A Delaware corporation may opt out of the Delaware anti-takeover laws if
its certificate of incorporation or bylaws so provide. We have not opted out of
the provisions of the anti-takeover laws. As such, these laws could prohibit or
delay mergers or other takeover or change of control of Salon and may discourage
attempts by other companies to acquire Salon.

     Salon's certificate of incorporation and bylaws include a number of
provisions that may deter or impede hostile takeovers or changes of control or
management. These provisions include:

     o    Salon's board is classified into three classes of directors as nearly
          equal in size as possible with staggered three year-terms; and
     o    special meetings of the stockholders may be called only by the
          Chairman of the Board, the Chief Executive Officer or the Board of
          Directors.

These provisions may have the effect of delaying or preventing a change of
control.

     Salon's certificate of incorporation and bylaws provide that it will
indemnify officers and directors against losses that they may incur in
investigations and legal proceedings resulting from their services to Salon,
which may include services in connection with takeover defense measures. These
provisions may have the effect of preventing changes in Salon's management.

     In addition, offer letters with executive officers provide for the payment
of severance and acceleration of options upon the termination of these executive
officers following a change of control of Salon. These provisions in offer
letters could have the effect of discouraging potential takeover attempts.




                                       27
<PAGE>
ITEM 3.  QUALITATIVE AND QUANTITATIVE DISCLOSURE ABOUT MARKET RISK

     Salon does not have an exposure to market risk for changes in interest
rates.


ITEM 4.  CONTROLS AND PROCEDURES

         Under the supervision and with the participation of our management,
including our chief executive officer and chief financial officer we evaluated
the effectiveness of our disclosure controls and procedures, as such term is
defined in Rule 13a-15(e) promulgated under the Securities Exchange Act of 1934,
as amended. Based on this evaluation, our chief executive officer and chief
financial officer concluded that our disclosure controls and procedures were
effective as of the end of the period covered by this quarterly report.


================================================================================
PART II:     OTHER INFORMATION
================================================================================

ITEM 1.  LEGAL PROCEEDINGS.

         Not Applicable



ITEM 2.  CHANGES IN SECURITIES AND USE OF PROCEEDS.

         On April 10, 2003 Salon entered into a Note and Warrant Purchase
agreement with two investors for $200 and issued warrants to purchase 600,000
shares of common stock at $0.046 per share. The investors included a Director of
Salon, as well as an entity of which the father of Salon's Chief Financial
Officer, Treasurer and Secretary, has an ownership interest in. On April 29,
2003 Salon finalized a Note and Warrant Purchase agreement with the same
investors for $200 and issued warrants to purchase 600,000 shares of common
stock at $0.0575 per share. On May 28, 2003 Salon finalized a Note and Warrant
Purchase agreement with the same Director of Salon for $300 and issued warrants
to purchase 900,000 shares of common stock at $0.0575 per share. On June 12,
2003 Salon finalized a Note and Warrant Purchase agreement with the father of
Salon's Chief Financial Officer, Treasurer and Secretary for $100 and issued
warrants to purchase 300,000 shares of common stock at $0.0575 per share. On
June 26, 2003 Salon finalized a Note and Warrant Purchase agreement with an
investor for $100 and issued warrants to purchase 300,000 shares of common stock
at $0.0575 per share. The proceeds from the issuance of the Note are to be used
for working capital and other general corporate purposes. The Note and warrants
were issued pursuant to Regulation D promulgated under the Securities Act of
1933, as amended.

         The Note can be converted into financing securities or Salon's common
stock. The holder of the Note has not elected to convert the Note into financing
securities or Salon's common stock

         The Note automatically converts upon the closing of the Salon's first
sale of its preferred or common stock with aggregate gross proceeds to Salon of
at least $2.0 million (including the conversion of the outstanding principal of
the Note and other converted indebtedness of Salon). In the event that Salon
issues new financing securities by September 30, 2003, the number of shares of
the financing securities to be issued upon conversion of the Note shall equal
the aggregate amount of the Note divided by the price per share of the financing
securities issued and sold. If no new financing occurs by September 30, 2003,

                                       28
<PAGE>

the Note converts to shares of common stock based on the average closing price
of Salon's common stock over the sixty trading days ending on September 30, 2003
as reported on such market(s) and/or exchanges where the common stock has
traded.

         In the event of bankruptcy or insolvency proceedings, the Note becomes
immediately due and payable. Salon granted the purchaser of the Note a security
interest in substantially all of Salon's assets. The indebtedness of the Note is
subordinated to certain bank indebtedness, as incurred.



ITEM 3.  DEFAULT UPON SENIOR SECURITIES.

         Not Applicable



ITEM 4.  SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS.

         Not Applicable



ITEM 5.  OTHER INFORMATION.

         Not applicable

















                                       29
<PAGE>
ITEM 6.  EXHIBITS AND REPORTS ON FORM 8-K.

(A) EXHIBITS.

4.2.26(1)   Note and Warrant Purchase Agreement dated April 10, 2003

4.2.27(1)   Convertible Promissory Note dated April 10, 2003 by Salon Media
            Group, Inc.

4.2.28(1)   Common Stock Purchase Warrant dated April 10, 2003 by Salon Media
            Group, Inc.

4.2.29(2)   Note and Warrant Purchase Agreement dated April 29, 2003

4.2.30(2)   Convertible Promissory Note dated April 29, 2003 by Salon Media
            Group, Inc.

4.2.31(2)   Common Stock Purchase Warrant dated April 29, 2003 by Salon Media
            Group, Inc.

4.2.32(3)   Note and Warrant Purchase Agreement dated May 28, 2003

4.2.33(3)   Convertible Promissory Note dated May 28, 2003 by Salon Media Group,
            Inc.

4.2.34(3)   Common Stock Purchase Warrant dated May 28, 2003 by Salon Media
            Group, Inc.

4.2.35(4)   Note and Warrant Purchase Agreement dated June 12, 2003

4.2.36(4)   Convertible Promissory Note dated June 12, 2003 by Salon Media
            Group, Inc.

4.2.37(4)   Common Stock Purchase Warrant dated June 12, 2003 by Salon Media
            Group, Inc.

4.2.38(5)   Note and Warrant Purchase Agreement dated June 26, 2003

4.2.39(5)   Convertible Promissory Note dated June 26, 2003 by Salon Media
            Group, Inc.

4.2.40(5)   Common Stock Purchase Warrant dated June 26, 2003 by Salon Media
            Group, Inc.

10.26       Amended Office Lease between Salon's San Francisco landlord and
            Salon dated June 27, 2003

31.1        Certification of Michael O'Donnell, Chief Executive Officer and
            President of the Registrant pursuant to Section 302, as adopted
            pursuant to the Sarbanes-Oxley Act of 2002

31.2        Certification of Elizabeth Hambrecht, Chief Financial Officer,
            Treasurer and Secretary of the Registrant pursuant to Section 302,
            as adopted pursuant to the Sarbanes-Oxley Act of 2002

32.1        Certification of Michael O'Donnell, Chief Executive Officer and
            President of the Registrant pursuant to Section 906, as adopted
            pursuant to the Sarbanes-Oxley Act of 2002

                                       30
<PAGE>
32.2        Certification of Elizabeth Hambrecht, Chief Financial Officer,
            Treasurer and Secretary of the Registrant pursuant to Section 906,
            as adopted pursuant to the Sarbanes-Oxley Act of 2002

99.1(6)     Press release dated June 30, 2003 by Salon Media Group, Inc.


(1)  Incorporated by reference to the exhibit filed with the Registrant's
     Current Report on Form 8-K filed on April 22, 2003

(2)  Incorporated by reference to the exhibit filed with the Registrant's
     Current Report on Form 8-K filed on May 12, 2003

(3)  Incorporated by reference to the exhibit filed with the Registrant's
     Current Report on Form 8-K filed on June 10, 2003

(4)  Incorporated by reference to the exhibit filed with the Registrant's
     Current Report on Form 8-K filed on June 27, 2003

(5)  Incorporated by reference to the exhibit filed with the Registrant's
     Current Report on Form 8-K filed on July 11, 2003

(6)  Incorporated by reference to the exhibit filed with the Registrant's
     Current Report on Form 8-K filed on July 3, 2003



(B)  REPORTS ON FORM 8-K.

     On April 22, 2003 Salon filed a Current Report on Form 8-K under Item 5
announcing the sale of convertible promissory notes and warrants for which it
received $200,000 in cash.

     On May 12, 2003 Salon filed a Current Report on Form 8-K under Item 5
announcing the sale of convertible promissory notes and warrants for which it
received $200,000 in cash.

     On June 10, 2003 Salon filed a Current Report on Form 8-K under Item 5
announcing the sale of convertible promissory notes and warrants for which it
received $300,000 in cash.

     On July 25, 2003 Salon filed a Current Report on Form 8-K under Item 5
announcing the sale of convertible promissory notes and warrants for which it
received $100,000 in cash.




                                       31
<PAGE>
SIGNATURES

         Pursuant to the requirements of the Securities Exchange Act of 1934,
the Registrant has duly caused this report to be signed of its behalf by the
undersigned, thereunto duly authorized.


                                          SALON MEDIA GROUP, INC.



Dated:  8/11/03                           /s/ Michael O'Donnell
                                          -------------------------------------
                                          Michael O'Donnell,
                                          Chief Executive Officer and President



Dated:  8/11/03                           /s/ Elizabeth Hambrecht
                                          -------------------------------------
                                          Elizabeth Hambrecht,
                                          Chief Financial Officer,
                                          Secretary and Treasurer











                                       32