# Proposal Under the Small Community

Air Service Development Program

Docket: DOT

- OST

- 201 3

- 01 20

Sponsoring Entity: Outagamie County Regional Airport

Dun & Bradstreet Number : 11

- 862

- 0140

2

- digit Congressional District Code: 08 July 2 6 , 201 3Outagamie County Regional Airport Small Community Air Service Development Grant Application

– July 2013 

# Table o f Contents

Executive Summary

________________________________ __ 1 Air Service Overview

________________________________ __ 2
Summary of Current Service

________________________________ ______ 3 Air Service Losses

________________________________ ______________ 4
Fares

________________________________ ________________________________ 4 

### Efforts to Improve Air Service

________________________________ _____ 5 History of Cost Control and Innovation

________________________________ ____ 6 FBO

________________________________ ________________________________ __ 8 

# Previous 2009 Grant

________________________________ __ 9 Strategic Plan

________________________________ ______ 1 1

Goals

________________________________ ________________________ 1 1 Funding Overview

________________________________ ______________ 1 2 Use of Funds / Timeline

________________________________ _________ 1 3 Public/Private Partnership

________________________________ _______ 15 Funding Assurances

________________________________ ____________ 1 6 Milestones and Monitoring

________________________________ _______ 1 6 Sustainability

________________________________ __________________ 16 Measure of Success

________________________________ ____________ 16 

# Conclusion

________________________________ ________ 17 Appendix A: Required Summary Information

______________ 18 Appendix B: Additional Required Materials

________________ 22
Top O&D Markets Passengers, Fares, Capacity

______________________ 22 Passenger and Schedule History by Carrier and Destination

___________ 22 

# Appendix B: Community Overvie w

______________________ 23
Top Local Companies

________________________________ ___________ 24 

# Appendix C: Letters of Support

_________________________ 27Outagamie County Regional Airport Small Community Air Service Development Grant Application

– July 2013

Page | 1 

# Executive Summary

Outag amie County Regional Airport (ATW ) is publica lly owned and self

- funded. It is wholly supported by airport user charges and no general tax revenues are used for the administration, promotion, operation, or maintenance of the airport. The airport is located near Appleton, WI and is the principal airp ort for the
Fox Cities R egion (eight cities including Appleton, Oshkosh and Neenah) of Northeast Wisconsin. Th is region is home to several major companies including Kimberly Clark, Oshkosh Corporation and Bemis Company.

ATW’s vision is to use a people

- cen tered approach to provide our community superior aviation facilities, custom solutions, continuous economic development and a proactive workforce that enhances our reputation as judged by our customers, employees, board members, and region. ATW is
continu ously looking for ways to improve passenger experience and puts great emphasis on the importance of outstanding customer service. Shared

- use passenger processing equipment will provide our current air service providers flexibility which will in turn impro ve passenger experience and increase repeat usage of ATW. It benefits current air service providers by removing future infrastructure barriers and servicing costs. An ongoing goal of the airport is to attract new air service. Shared

- use
passenger proce ssing equipment will be one aspect in attracting that service. .
Preventing leakage is an ongoing battle. With airfares higher than the national average and $75 higher than MKE, ATW must be creative in finding new ways to combat leakage. Shared use tech nology will reduce costs for the airlines and allow for the flexibility the airlines need associated with our current terminal configuration

.

Key benefits:

M aximize utilization of the current terminal, ticket counters, and boarding gates Improve passen ger experience and thereby promote repeat usage of the airport

Long

- term benefits :
Reduce future terminal expansion costs Provide incentive for a new airline by decreasing barr iers to entryOutagamie County Regional Airport Small Community Air Service Development Grant Application

– July 2013

Page | 2 

# Air Service Overview

Summary of Current Service

ATW has servi ce to seven cities including flights into four airline hubs with connections to destinations around the world (see Exhibit 1 ). Allegiant’s service to Orlando

- Sanford is operated on a seasonal basis.

Exhibit 1 : ATW Route Map

– Au gust 2013

Exhibit 2 : Current A ir Service Details

– July 2013 Schedule

Source: Diio Mi Internet

- Based Aviation PortalOutagamie County Regional Airport Small Community Air Service Development Grant Application

– July 2013

Page | 3 

### Exhibit 3: Current Fares ATW, GRB, and MKE to ATW’s Top Ten Destinations

Source: U.S. DoT db1b data, via Diio Mi internet

- based aviation data portal


### Exhibit 3 : 2012 Historical Fares ATW, GRB, and MKE to ATW’s Top Ten Destinations

Source: U.S. DoT db1b data, via Diio Mi internet

- based aviation data portalOutagamie County Regional Airport Small Community Air Service Development Grant Application

– July 2013

Page | 4 

## Air Service Losses

Previo usly, ATW enjoyed daily service to six network hubs, connecting the community to the world.
H owever , ATW has lost United Airline ’ s service to Denver (“DEN”), which was last flown in December 2010; as well as the c ancellation of MKE service on Frontier
, la st flight operate d in September 2011

. Combined, t hese two cancellations reduce d capacity noticeably.

ATW retains service to its four hubs

– Atlanta, Chicago, Detroit, and Minneapolis

– supplemented by
less

- than

- daily leisure flights to Las Vegas , Orland o, and Phoenix on Allegiant. This leaves a notable hole in the ATW route map, with flights to only one hub to the west of ATW (MSP, served by Delta).



### Exhibit 4 : ATW Weekly Seats Year

- over
- Year

Source: Innovative schedule d ata via Diio Mi Internet

- Based Aviation Data Portal



### Fares ATW air fares are higher than the national average fares for al l communities. Year

- ending 4Q12 , ATW’s average domestic fare was $ 229 , well above the national average of $ 176 , and much higher than t he average domestic fare for MKE, at $ 154

.Outagamie County Regional Airport Small Community Air Service Development Grant Application

– July 2013

Page | 5 

### Exhibit 5 : Year

- over
- year ATW Seat Share by Carrier

Source: Diio Mi Internet

- Based Aviation Data Portal 

## Efforts to Improve Air Service
Air Service Development Studies / Meetings

ATW be gan active ly pursuing ai r service development in 2008. In the Fall of that year the airport e ngaged Seabury APG for air service development consulting including a leakage study and t he airport also formed a Community Travel Task Force.
In August 2009 the airport filed a successful application for a SCASDP grant. The $150,000 grant was used to support marketing efforts in the face of AirTran growth and Southwest launching at MKE . The marketing efforts afforded by this grant were successful in increasing the community’s awareness of the
services offered at ATW
The airport has been proactive in its efforts to retain and attract air service. Every year t he airport attends many annual conferences . S ome of these include the Network Conference, Jumpstart Conf erence, and Allegiant Conference. In 2010
, the airport hosted a C om munity Air Service S ummit with top community
leaders and has continued to host this summit annually.
Every year since 2008 the airport has met with and maintained contact with nearly every legacy and low
cost carrier in the United States. ATW also hosts annual visits by multiple airlines to the community.
S ome of the major things accomplish ed from these meetings were the securing of Denver service via United Airlines (March 2009 ) and sec uring service from Allegiant Air to Las Vegas (Aug. 2008) and Orlando/Sanford (Nov. 2008). Meetings with Delta have been successful in getting upgrades of all flights to regional jets, securing flight time changes as requested by the community, and the ad dition of a second weekly flight to Atlanta

.Outagamie County Regional Airport Small Community Air Service Development Grant Application

– July 2013

Page | 6 

### Exhibit 6 : Year over Year

– ASM Share by Carrier

Source: innovative schedule data, via Diio Mi internet

- based aviation data portal 

### History of Cost Control and Innovation ATW has long believed that a core aspect of airport management and air service development is to remain fiscally conservative

– provide a quality passenger and operational experience while keeping expenses as low as possible for carriers. Over the past 13 years
, ATW h as provided over $11 million as a “competitive discount” to airlines, dollars that would have otherwise gone into airport reserves.

As of November 2011 the terminal is debt free, paying of the debt 5 years early saved the airport over $ 230,000 in interest; t hereby allowing ATW to continue its aggressive partnering with airlines.
Always cognizant of keeping carrier operating costs low, the airport has engaged in many creative ways to market and improve the customer experience that have involved minimal cas h outlay. Examples include:
Aggressively pursuing non

- traditional airport revenues such as land leases and business development

o Expanded hang a r lease with Gulfstream

o Flight school

o Technical college training campus

o Industrial ParkOutagamie County Regional Airport Small Community Air Service Development Grant Application

– July 2013

Page | 7 Partners h ip with local a nd regional chambers exchanging advertising in the airport with membership and advertising in publications Community interaction program

- representatives from the airport have gone into the community on a grass roots campaign and have become members of man y area organizations such as the Fox Cities Regional Partnership , Fox Cities Chamber, Leadership Fox Cities, New North and Learning for Life to name a few “Turkeys and Ham” is a holiday promotion that is advertised on Cumulus radio asking the community to bring in food donations, especially turkeys, chickens and hams for the holidays.
Donors are entered to win awards of $500 on one of the airlines serving ATW. The entire airport
staff then delivers the donations to a local food kitchen ATW is proud to be t he home airport of “Old Glory Honor Flight” a national organization focused on sending WWII Veterans to visit their memorial in Washington DC. The entire airport staff
volunteers to make their mission a success Uniform program for staff and customer servic e training for all airport employees and touch points of passengers. These programs are important to ensure ATW is in

- tune with passengers and provides a great experience, which in

- turn promotes repeat usage of the airport
Partnered with the local baseba ll stadium in a creative advertising campaign in which each parking lot has been signed with an airline logo to designate where you have parked such as the Delta lot or the Allegiant lot; providing exposure for ATW and value add to incumbent carriers Fun p romotions with Allegiant Air, including the Orlando Adventure Media events at the airport which are well

- attended by the community and media, generating strong word

- of

- mouth Examples include:

o Milk and cookie day at the airport for increased seats on
Midw est

o Big parties for the announcement of service to Las Vegas and Orlando by Allegiant Air

o Celebrated the addition of the Denver launch with an event including serving Denver
omelets

o Elvis was at the airport for the Memphis Service announcement and the comm unity enjoyed Peanut Butter and Banana Sandwiches and a life

- size Elvis tribute guitar cake
Travel agency outreach

– delivered plants with pots branded with an airport message
Recently added customer amenities include:

o Currently remodeling and improving th e food options behind the security checkpoint

o Upgrading f ree WI

- FI on entire airport propertyOutagamie County Regional Airport Small Community Air Service Development Grant Application

– July 2013

Page | 8 o Free baggage carts Installed passenger feedback stations to generate new ideas and quickly identify passenger
issues Implemented innovative new airline lease st ructure to further support commitment to lowering airlines ’ fees
New rental car leases and an additional rental car company to improve non

- airline revenues
Won grants for a solar heating system to reduce the airport’s carbon footprint and the terminal heat ing cost. These grants
are p art of the overall effort by the airport to become more efficient and environmentally friendly

o Green efforts are tracked real

- time on the website and in the airport (see screen shot)



### FBO In response to concerns expressed by scheduled carriers and other airport users, in October 2010 ATW took over the airport’s fixed base operator (“FBO”), renaming it the Platinum Flight Center. Running the FBO allows ATW the flexibility to charge competitive rates on services
such as into

- p lane, and to use the FBO as part of the incentive mix to
attract new service.Outagamie County Regional Airport Small Community Air Service Development Grant Application

– July 2013

Page | 9 

# Previous 2009 Grant

The current grant application represents a new project and compliments the grant that ATW won in 2009. The 2009 grant was for $150,000 in marketing mo ney to assist ATW in targeting leakage in the face of a strong competitive threat in MKE
, as Southwest Airlines was launching service and AirTran was growing dramatically

. ATW utilized the 2009 SCASD grant with an initial market research study
which reve aled there was a low awareness of the services offered at ATW. Other findings included thoughts of inconvenience, high prices, and a mixed message in advertising. From that study ATW analyzed its advertising message and created a crisp and clear design co ncept that reflects the airports perceived shortcomings revealed in the research
process.
The Airport then rolled out the “Quick, Close
, Convenient” Campaign

. Upon completion of the design, the airport purchased local media to create awareness by web site ads, billboards, television, print, and radio.
The same market research study was performed at the end of the SCASD and some of the findings are:
Virtually 100% of Appleton

- area travelers had seen or heard the ads Interviewees were highly aware of the “Q uick, Close, Convenient” message Message very effective in getting trial Respondents also answered very favorably to using ATW in the future 

### Ex hibit 8: Sample AdvertisingOutagamie County Regional Airport Small Community Air Service Development Grant Application

– July 2013

Page | 10 

### Exhib it 9 : Leakage from ATW Natural Catchment Are a by Originating Airport by Year

Source: Source: ARC ticketing data; Seabury APG analysis The goal of the 2009 grant was to reduce the impact on leakage of the fare war and growth in low cost service at MKE. The grant was clearly a success, with ATW regaining four percent of the passengers
from its natural catchment area from 2009 to 2010

. Leakage however remains a concern for ATW (see
Exhibit 9 : Leakage from ATW Natural Catchment Area. )
Recapturing leakage is a battle of passenger perception, which can take a long time to alter. It takes repeated observations that there are good service options available from ATW at reasonable fares. All of the work and advertising is jeopardized when the passenger does not receive a great experience when flying. Being held captive in a plane on the tarmac even though there are o ther open gates is one such frustrating incident which contributes to poor passenger experience. The shared

- use platform provided
from winning this grant would improve passen ger experience by reducing the incidence of the above
scenario . This grant would also build on the investment the Department of Transportation has already
made in ATW by supporting the ad campaign of “Quick. Close. Convenient

. ”Outagamie County Regional Airport Small Community Air Service Development Grant Application

– July 2013

Page | 11 

# Strategic Plan

Goals

M aximize utilization of the current terminal, ticket counters, and boarding gates
R educe costs to current airlines
D ecrease the barriers to entry for new air service
I mprove customer service and deliver upon the message of “Quick, Close, Convenient” by decreasing passenger wait

- time on the tarmac

The implementation of a shared use chec k

- in and passenger processing system will ultimately lead to facility efficiency. Shared use passenger processing equipment allows for infrastructure flexibility, for
airline co

- location, and cross utilization of gates and ticket counters , allowing for ex pansion when required and contraction when needed. Having flexibility will provide the cost savings needed which allow markets such as ATW to be more economically feasible, particularly during periods of reduced demand. Also, having a flexible system tha t allows for increases could offset the need for the physical expansion of the terminal, thereby significantly reducing future costs.
Implementing such a shared use system at ATW will decrease barriers to entry. It will reduce an airlines risk during start up by diminishing initial infrastructure costs. ATW believes this will be an attractant for new air service, especially a “Low Cost Carrier” or charter service. It will allow current air service providers to accommodate for increases in flights through i ncrease d flexibility.
The airport’s message of “Quick, Close, Convenient” resonates with the community. It is important to the airport to deliver upon this message and do everything it can to improve customer experience. High
customer satisfaction will l ead to repeat use of the airport. That is why the airport places great emphasis
on customer service to its staff and tenants. At certain peak times it is not unusual to see an aircraft parked on the tarmac waiting for its gate because unexpected schedule changes have delayed an earlier flight. Passengers see empty gates and wonder why they can’t deplane . This leads to frustrated passengers and poor passenger experience. Although there are no exclusive use leases in the

concourse , airlines can only use the specific gates with their computer system

. Implementation of a
shared

- use platform would permit that plane to easily move to an adjacent gate and deplane . Allowing the airlines this flexibility will increase their on

- time record and improve customer satisfaction. It will allow the airport to deliver upon its “Quick, Close, Convenient” message.

The shared

- use system ATW plans to implement would provide the following to all airlines, both existing
and new entrants:Outagamie County Regional Airport Small Community Air Service Development Grant Application

– July 2013

Page | 12 Modular design and flexibility for easy expansion/contraction of the system without degradation to the system’s performance.
Allow multiple airlines to share ticket counter positions and departure podiums. This would be done by providing stable and secure application access to each airline ’s respective host system.
The shared

- use workstation screen and keyboard interfaces would be functionally identical to
each airline’s self

- deployed proprietary passenger processing system.
Include a resource management system to facilitate flexible alloc ation and management of ticket counters, gates, and baggage facilities.
Provide a reliable, stable, and secure environment for airline operations.
Integrate with the airport’s existing flight information display system.
Adhere to open standards system arch itecture.
Use, to the extent possible, commercial off

- the

- shelf systems and incorporate systems and technologies that have been developed and successfully implemented at other airports.



## Funding Overview

T o implement shared

- use infrastructure Outagamie Cou nty is committing $10,000 in cash towards the cost of computers and hardware, and $5000 of in

- kind funding will be provided by Outagamie County MIS
towards IT project oversight

. The airport will spend $100,000 to support the ongoing professional services

a nd software license fees. Additionally ATW will provide $4 0,000 of in

- kind funding towards the labor
costs of LAN cabling installation and cabinet modifications , which will be performed by the airport’s two master electricians and the airport carpenter

. Th e airport will also provide in

- kind funding of $20,000 towards communications and marketing services; and $10,000 towards legal services. ATW is requesting

a $ 287 ,000 grant to supplement hardware cost s such as LAN cabling, workstation computers, and periph erals
, as well as to supplement the cost of professional service and l icensing fees.Outagamie County Regional Airport Small Community Air Service Development Grant Application

– July 2013

Page | 13 

### Exhibit 10 : Sources and Uses of Funds Deliverables Federal Share Local

Non

Airport Funds Local In

Kind Airport

Funds Airport In

Kind

Cabling Installation/ Cabinetry Modification (Labor) $40,000

LAN Cabling $20,000 Servers and Associated Hardware $35,000 $5,000
Workstation Computers $47,000 $5,000 Peripherals $100,000 Parts Inventory $36,000 SubTotal Hardware an d Installation $238,000 $10,000 $40,000

Professional Services and Software License Fees (Year 1

- 5) $49,000 $100,000

Marketing and Communication Services $20,000
Consulting Services $5,000 Legal Services $10,000 Total Contribution to Project $287,000 $10,000 $5,000 $100,000 $70,000



## Use of Funds / Timeline

Upon award of the grant the a irport would be prepared to begin work on design and development in a
ti mely manner. We are planning a 12

- month project completion . Listed below is the implementation plan
and timetable that th e a irport would use. To ensure that the implementat ion timetable is realistic the

a irport contacted airports with existing systems to determine approximate timing for introducing a shared

use s ystem, from scratch, into our terminal. Construction of the shared use platform will be phased as necessary in order to diminish any disruption of normal Airport or Airline operations

. ATW plans to break the project into the following phases: Planning, De sign, Initial Phase of Construction, Final Phase of Construction and Implementation; and finally Post

- Implementation.

Planning Upon receipt of the grant the airport would release a request for proposals on a system that meets the
needs outlined in this proposal. All purchases would follow applicable Federal and State guidelines. UponOutagamie County Regional Airport Small Community Air Service Development Grant Application

– July 2013

Page | 14 selection of the vendor the contractor will be required to provide a detailed construction phasing plan for acceptance by airport management prior to performing any work. Du ring this time the airport will establish the appropriate benchmarks that will be used to measure the success of the project. A p robable
benc hmark could be airline on time records

. The planning phase would take place within the first quarter
after award.

Design
The in itial phase of c onstruction will include the development of the final design and installation schedule; the development and finalization of all interface design documents for the system; the submittal of equipment and component documents; a nd coordinat ion workshops or meetings with a irport and airline
staff. This portion of the process will take place in the second quarter.

Construction
The initial phase of the c onstruction process will include the installation of the shared

- use head

- end equipment, network cabling and all components required supporting the deployment of the system. Coordination will be required during this phase to ensure that the required infrastructure is in place to support the shared

- use deployment. This portion will t ake place in the third quarter

.

Construction and Implementation The final phase of construction and implementation will take place within the fourth quarter of the year. The final phase of construction includes installation of the counter, gate and all o ther shared

- use components and connections throughout the terminal. Implementation will consist of the execution of performance verification testing, endurance testing, training, and final proje ct close

- out

.

Post

- Implementation This portion would be ong oing as we contend that the implementation of the shared

- use system would provide the impetus for further market development. As such, we would continue to monitor and track the metrics and performance outlined above to determine whether or not we’re meeti ng our goal of reducing airport costs to the airline with the intent of attracting more air service.Outagamie County Regional Airport Small Community Air Service Development Grant Application

– July 2013

Page | 15 

### Exhibit 11: Sample Schedule (Actual dependent on grant announcement / contract dates)



## Public/Private Partnership

In 2008 ATW formed a c ommunity Travel Advisory Group represented by major companies and entities in the region. The group has been a critical piece of air service development efforts. In addition to providing strong feedback and direction on the needs of the community, the group has been act ive in recruiting airlines and has shared critical travel sales data. Many of the members maintain strong ties to airline sales staff, lobbying for the common needs of the community.

The Fox Cities Convention and Visitor’s Bureau (CVB) and ATW have par tnered together for seve ral events throughout the years. Additionally, the airport director is a member of the CVB’s board.
ATW is a member of New North, Inc

. , a 501(c)3 nonprofit regional marketing and economic development organization made up of 18 coun ties in Northeast Wisconsin. Both the Fox Cities CVB and New North have shown their support of ATW’s grant proposal through their attached letters of support.

The Fox Cities Chamber of Commerce has been a strong advocate of ATW. Recently the Chamber’s

r enewed interest in economic development prompted them to establish the Fox Cities Regional Partnership, of which the airport is a member. The Chamber believes air service is a major element of economic development, and as such has been working with the ai rport and the business community toOutagamie County Regional Airport Small Community Air Service Development Grant Application

– July 2013

Page | 16 focus on air service development. The Chamber’s support is demonstrated by their attached letter of support from the Regional Partnership

. 

## Funding Assurances

ATW will be the coordinator between the public/private partne rs for the DOT grant. ATW will also take responsibility for the grant funds.



## Milestones and Monitoring

ATW has established realistic timelines for implementing the plans presented here.

Exhibit 11 establishes th e project timeline

. ATW will have ultimate responsibility for monitoring the successful implementation of the grant program. It will coordinate the public / private contributions. The
k ey ar ea s which will be monitored are the following:

D etailed project timeline
Budget
Benchmark tracking 

## Sustainability

Once shared

- use infrastructure is implemented
, ATW will continue to provide for the on

- going sustainability of the system. The airport contends that increased flexibility and efficiency provided by the

s hared

- use infrastructure will be beneficial for years to come.



## Measure of Success

The ultimate success for the program will be improving passenger experience and increasing air service

. ATW contends that an airline’s on time record is a factor that affects passenger experience and therefore
will track Airline On

- Time Statistics. ATW will track the addition of flights by current air service providers and any addition of new air carriers. Additionally, the airport will track the total enplanements.Outagamie County Regional Airport Small Community Air Service Development Grant Application

– July 2013

Page | 17 

# Co nclusion

Outagamie County Regional Airport respectfully requests a grant in the amount of $ 287 ,000 to fund implementation of a shared

- use passenger processing system. ATW believes it should be given priority consideration for the Small Community Air Serv ice Program having met the criteria as set forth in the
statute as follows:
Airfares are higher than the national average air fares for all communities;

 Year ending 4Q12, at $229 ATW’s average domestic fare was above the national average of $ 176 and much h igher than the average domestic fare for MKE, at $154.

The community will provide a portion of the cost of the activity from local sources other than airport revenue sources;

 The community has pledged $10,000 cash towards associated hardware.

The communit y has established or will establish a public

- private partnership to facilitate air carrier service to the public;

 Travel Advisory Group

 Fox Cities Regional Partnership
The assistance will provide material benefits to a broad segment of the traveling publi c, including business, educational institutions, and other enterprises, whose access to the national air transportation system is limited by ;

 R educing costs to airlines and

 Improving air transportation passenger experience

T he assistance will be used in a timely manner.

 ATW has provided a detailed plan which is ready to be launch edOutagamie County Regional Airport Small Community Air Service Development Grant Application

– July 2013

Page | 18 

# Appendix A: Required Summary Information

SMALL COMMUNITY AIR SERVICE DEVELOPMENT PROGRAM

Docket: DOT DOT

- OST

- 2011

- 0119

Designated Legal Sponsor Point of Contact:
Outagami e County Regional Airport
W6390 Challenger Drive, Suite 201
Appleton, WI 54914

Contact: Mr. Abe Weber
, Interim Airport Director
Phone: (920) 832

- 5267
Email: aweber@atwairport.com

Sponsoring Entity: Outagamie County Regional Airport

Dun & Bradstreet Number: 11

- 862

- 0140

2

- digit Congressional District Code: 08
Employee Identification Number or Tax ID: 39

- 6005724Outagamie County Regional Airport Small Community Air Service Development Grant Application

– July 2013

Page | 19 

# A. Applicant Information

Not a Consortium Community now receives EAS subsidy

Interstate Consortium Intrastate Consortium
Community prev iously received a Small Community Grant
If previous recipient, date of grant:

_____ 2009

____ expiration date of grant:

_____ None

____ 

# B. Public/Private Partnership

Public:

1. Outagamie County Regional Airport

Private:
1. Fox Cities Regional Partnership 

# C. Project Proposal

Marketing Upgrade Aircraft New Route

Travel Bank Service Restoration Subsidy
Surface Transportation Regional Service Revenue Guarantee

Launch New Carrier Start

- up Cost Offset First Service
Study Secure Addit ional Service Other (specify)



# D. Existing Landing Aids at Airport

Full ILS Outer/Middle Marker Published Instrument Approach

Localizer OtherOutagamie County Regional Airport Small Community Air Service Development Grant Application

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Page | 20 

# E. Project Cost

L INE D ESCRIPTION S UB T OTAL T OTAL A MOUNT

1 Federal amount requested 287 ,000

2 S tate cash financial contribution 0

Local cash financial contribution

3a Airport cash funds 100,000

3b Non

- airport cash funds 10,000

3 Total local cash funds (3a + 3b) 110,000

4 TOTAL CASH FUNDING (1 + 2 + 3) 397 ,000

In

- Kind contribution

5a Airport In

- Kind contribution** 70 ,000

5b Other In

- Kind contribution** 5,000

5 TOTAL IN

- KIND CONTRIBUTION

(7a + 7b) 7 5,000

6 TOTAL PROJECT COST (4 + 8) 472 ,000



# F. In

- Kind Contributions**

For funds in lines 7a (Airpo rt In

- Kind contribution) and 7b (Other In

- Kind contribution), please describe the source(s) of fund(s) for each.

$4 0,000 : Cost of cabling installation and labor by the airport’s two master electricians and cabinetry
modifications

. $20,000: Cost of communi cations and marketing services.
$10,000: Cost of legal services.
$5,000: IT Consulting from Outagamie County MISOutagamie County Regional Airport Small Community Air Service Development Grant Application

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Page | 21 

# G. IS THIS APPLICATION SUBJECT TO REVIEW BY STATE UNDER EXECUTIVE ORDER 12372 PROCESS?

a. This application was made available to the State under the Executive Order 12372 Process for
review on (date) _____________.
b. Program is subject to E.O. 12372, but has not been selected by the State for review.
c. Program is not covered by E.O. 12372.



# H. IS THE APPLICANT DELINQUENT ON ANY FEDER AL DEBT? (IF “YES”, PROVIDE EXPLANATION)

No Yes (explain) _____________________________________________Outagamie County Regional Airport Small Community Air Service Development Grant Application

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Page | 22 

# Appendix B: Additional Required Materials

Top O&D Markets Passengers, Fares, Capacity

Exhibit 12 : Year

- end 4Q12 Top 20 O&D ’s from ATW ( by MSA, with city name )

Source: DOT DB1B O&D Data via Diio Mi Internet

- Based Aviation Data Portal 

## Passenger and Schedule History by Carrier and Destination

Exhibit 13 : Total Passenger History, by Airport, by Carrier

Source: DOT T

- 100 via Diio Mi Internet

- Based Avia tion Data PortalOutagamie County Regional Airport Small Community Air Service Development Grant Application

– July 2013

Page | 23 

### Exhibit 14 : Daily round

- trip Depa rture History , by airport by carrier

Source: U.S. DoT T

- 100, via Diio Mi Internet

- based aviation data portal Source: DOT T

- 100 via Diio Mi Int ernet

- Based Aviation Data Portal 

# Appendix B: Community Overv iew

The Appleton metro region is #3 in Wisconsin when ranked by both population and wealth.



### Exhibit 7 : Map of Eastern Wisconsin Exhibit 8 : Wisconsin Demographics Data notes: Black dots indicate population concentration

— larger dots = more people

Source: U.S. Census Bureau; Ap pleton metro market includes Oshkosh and Neenah Metro Market Population (in 000 s) Average

Household Income

Milwaukee 1,562 $ 46,132

Madison 576 $ 49,223
Appleton 227 $ 47,528 Green Bay 309 $ 46,447

Wausau 134 $ 45,165Outagamie County Regional Airport Small Community Air Service Development Grant Application

– July 2013

Page | 24 

### ATW sits in the middle of the economic engine of Northeast Wisconsin and is one of the top 50 manufacturing regions in the nation. The population base has steadily increased and is forecasted to increase 15 .6% through 2020. 

## Top Local Companies

Exhibit 9 : Map of Key ATW Corporations

Corporate Profiles

Ariens Company is a manufacturer of quality lawn products including zero

- turn mowers, tractors, walk

- behinds, edgers, tillers, a nd string trimmers. In addition to lawn products, Ariens produces the number one sno

- thro brand worldwide with Compact Snow Throwers, Deluxe Snow Throwers, Deluxe Track Snow Throers, Professional Snow Throwers and Pro

- Track Snow Throwers. Ariens Company al so owns the following outdoor power equipment/lawn products brands: Gravely, EverRide, Great Dane, Gravely Turf, National Mower, Locke, Stens and Bynorm.

Bemis Company, Inc. is a worldwide supplier of flexible packaging and pressure
sensitive materials used by leading food, consumer products, and manufacturing companies. Our innovative and technologically advanced use of material science resultsOutagamie County Regional Airport Small Community Air Service Development Grant Application

– July 2013

Page | 25 in packaging and adhesive solutions that solve the varied and complex product needs of our customers.
With 61 facilities in 11 countries, we’re poised to serve customers around the globe.

Kimberly

- Clark is a leading global health and hygiene company employing nearly 53,000 people worldwide and posting sales of $19.4 billion in 2008. Headquartered in Dallas, Texa s, with operations in 35 countries, Kimberly Clark’s global brands are sold in more than 150 countries. Every day, 1.3 billion people trust Kimberly

- Clark products and the solutions they provide to make their lives better. With well

- known family care and p ersonal care brands such as Kleenex, Scott, Andrex, Huggies, Pull

- Ups, Kotex, Poise and Depend, we hold the No. 1 or No. 2 share position globally in more than 80 countries.

Thrivent Financial for Lutherans is a not

- for

- profit, Fortune 500
financial ser vices membership organization helping approximately 2.6 million members achieve financial security and give back to their communities. Thrivent Financial and its affiliates offer a broad range of financial products and services including life insurance, an nuities, mutual funds, disability income insurance, bank products and more. As a not

- for

- profit organization, Thrivent Financial creates and supports national outreach programs and activities that help congregations, schools, charitable organizations and i ndividuals in need.

Appleton Paper creates product solutions through its development and use of coating formulations, coating applications and encapsulation technology. The Company produces carbonless, thermal, security and performance packaging product s. Appleton, headquartered in Appleton, Wisconsin, has manufacturing operations in Wisconsin, Ohio, Pennsylvania, and Massachusetts, employs approximately 2.200 people and is 100 percent employee

- owned.

Voith Paper is a division of the Voith Group and t he leading partner to and a pioneer in the paper industry. Thanks to continuous innovation, Voith Paper optimizes the paper production process, focusing on the development of resource

- saving products to reduce the consumption of energy, water and fibers. V oith was founded on January 1, 1867 and has set new standards in the fields of paper, energy, mobility and service. With annual sales of EUR 4.9 billion, 43,000 employees and more than 290 locations worldwide, Voith is one of the largest family

- owned compa nies in Europe.Outagamie County Regional Airport Small Community Air Service Development Grant Application

– July 2013

Page | 26 Neenah Paper

- For over 100 years, Neenah Paper has been an innovative leader in the creation and manufacturing of premium and specialty papers. Neenah brings state

- of

- the

- art technology to its signature brands, CLASSIC, ENVIRONMENT, STARW HITE, NEENAH and SUNDANCE, as well as a host of other fine paper products preferred by graphic designers and printers.
Neenah’s award

- winning and versatile digital papers round out its comprehensive portfolio. Neenah’s sustainability commitment is reflecte d through the Neenah Green initiative, which includes mill

- based solutions for minimizing environmental impact. A proud consumer of Green Energy, Neenah Paper is also a U.S. EPS Green Power Partner, and manufactures many brands carrying the Green

- e, Green Eal and Forest Stewardship Council (FSC) certifications.

Schreiber Foods is the world’s largest employee

- owned dairy company with annual sales of more than $4 billion. It produces and distributes process, natural, cream and specialty cheeses; yogurt; bu tter and butter blends; sour cream; and a range of other dairy products to restaurants, food service organizations and retailers around the world. It has sales, processing and distribution operations in the United States, Brazil, China, Germany, India and Mexico.

School Specialty is a leading education company that provides innovative and proprietary products, programs and services to help educators engage and inspire students of all ages and abilities to learn. The company designs, develops, and provide s preK

- 12 educators with the latest and very best curriculum, supplemental learning resources, and school supplies. Working in collaboration with educators, School specialty reaches beyond the scope of textbooks to help teachers, guidance counselors and sc hool administrators ensure that every student reaches his or her full potential.

Metso is a global supplier of sustainable technology and services for mining, construction, power generation, automation, recycling and the pulp and paper
industries. We ha ve about 28,000 employees in more than 50 countries.

Oshkosh Corporation is a leading designer, manufacturer and marketer of a broad range of specialty access equipment, commercial, fire & emergency and military vehicles and vehicle bodies. Oshkosh corp . manufactures, distributes and services products under the brands of Oshkosh, JLG, Pierce, McNeilus, Medtec, Jerr

- Dan, BAI, Oshkosh Specialty vehicles, Frontline, SMIT, CON

- E

- CO, London and IMT. Oshkosh products are valued worldwide in businesses where hi gh quality, superior performance, rugged reliability and long

- term value are paramount.Fox Cities Convention & Visitors Bureau 3433 W. College Ave.  Appleton, WI 54914

- 3919  Phone (920) 734

- 3358  Fax (920) 734

- 1080 foxcities.org 

### July 22 , 2013

The Honorable Anthony Foxx Secretary U.S. Department of Transportation 400 7th Street, SW Room 10200 Washington, D.C. 20590

Dear Secretary Foxx:

The Fox Cities Convention & Visitors Bureau strongly suppo rts Outagamie County Regional Airport’s (ATW) Small Community Air Service Development Grant, Docket # DOT

- OST

- 2013

- 0120, which will allow the airport to accommodate additional flights and provide excellent customer service by increasing airline flexibility . The success of air service contributes greatly to the economic vitality of the Fox Cities, because quality air service provides improved access for visitors and is vital to business growth and retention.

We support Outagamie County Regional Airport’s p lan to provide shared use space for air service. The airport’s recent efforts to build strong business community support for air service development have been impressive and are critical to long term success. The increased exposure afforded by the 2010 S mall Community Air Service Grant was successful in providing awareness for flying locally. T he Fox Cities CVB looks forward to continuing to partner with ATW in solidifying local business partnerships and promoting the airport.

The loss of passengers to surrounding airports causes our community to suffer. ATW’s message of “Quick, Close, Convenient” resonates with the community; however the effectiveness is hindered by a lack of customer service that could easily be rectified wit h the implementation of shared use technology.

Please accept our support of the Outagamie County Regional Airport’s grant. We ask that you give this application your most thoughtful and serious consideration

. Thank you.

Sincerely, 

# Pam Seidl

Pam Seidl Executive Director Fox Cities Convention & Visitors Bureau pseidl@foxcities.org