Proposal Under the Small Community

Air Service Development Program

Docket: DOT-OST-2013-0120

Sponsoring Entity: Outagamie County Regional Airport

Dun & Bradstreet Number: 11-862-0140

2-digit Congressional District Code: 08

July 26, 2013
Outagamie County Regional Airport

Small Community Air Service Development Grant Application – July 2013

Table of Contents

Executive Summary __________________________________ 1

Air Service Overview__________________________________ 2

Summary of Current Service ______________________________________ 3

Air Service Losses ______________________________________________ 4

Fares ________________________________________________________________ 4

Efforts to Improve Air Service _____________________________________ 5

History of Cost Control and Innovation ____________________________________ 6

FBO__________________________________________________________________ 8

Previous 2009 Grant __________________________________ 9

Strategic Plan ______________________________________ 11

Goals ________________________________________________________ 11

Funding Overview ______________________________________________ 12

Use of Funds / Timeline _________________________________________ 13

Public/Private Partnership _______________________________________ 15

Funding Assurances ____________________________________________ 16

Milestones and Monitoring _______________________________________ 16

Sustainability __________________________________________________ 16

Measure of Success ____________________________________________ 16

Conclusion ________________________________________ 17

Appendix A: Required Summary Information ______________ 18

Appendix B: Additional Required Materials________________ 22

Top O&D Markets Passengers, Fares, Capacity______________________ 22

Passenger and Schedule History by Carrier and Destination ___________ 22

Appendix B: Community Overview ______________________ 23

Top Local Companies ___________________________________________ 24

Appendix C: Letters of Support _________________________ 27
Outagamie County Regional Airport

Small Community Air Service Development Grant Application – July 2013

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Executive Summary

Outagamie County Regional Airport (ATW) is publically owned and self-funded. It is wholly supported by 

airport user charges and no general tax revenues are used for the administration, promotion, operation, 

or maintenance of the airport. The airport is located near Appleton, WI and is the principal airport for the 

Fox Cities Region (eight cities including Appleton, Oshkosh and Neenah) of Northeast Wisconsin. This

region is home to several major companies including Kimberly Clark, Oshkosh Corporation and Bemis 

Company.

ATW’s vision is to use a people-centered approach to provide our community superior aviation 

facilities, custom solutions, continuous economic development and a proactive workforce that 

enhances our reputation as judged by our customers, employees, board members, and region. ATW is 

continuously looking for ways to improve passenger experience and puts great emphasis on the 

importance of outstanding customer service. Shared-use passenger processing equipment will provide 

our current air service providers flexibility which will in turn improve passenger experience and 

increase repeat usage of ATW. It benefits current air service providers by removing future infrastructure 

barriers and servicing costs. An ongoing goal of the airport is to attract new air service. Shared-use 

passenger processing equipment will be one aspect in attracting that service. .

Preventing leakage is an ongoing battle. With airfares higher than the national average and $75 higher 

than MKE, ATW must be creative in finding new ways to combat leakage. Shared use technology will 

reduce costs for the airlines and allow for the flexibility the airlines need associated with our current 

terminal configuration. 

Key benefits:

Maximize utilization of the current terminal, ticket counters, and boarding gates

Improve passenger experience and thereby promote repeat usage of the airport

Long-term benefits:

Reduce future terminal expansion costs

Provide incentive for a new airline by decreasing barriers to entry 
Outagamie County Regional Airport

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Air Service Overview

Summary of Current Service

ATW has service to seven cities including flights into four airline hubs with connections to 

destinations around the world (see Exhibit 1). Allegiant’s service to Orlando-Sanford is operated 

on a seasonal basis. 

Exhibit 1: ATW Route Map – August 2013

Exhibit 2: Current Air Service Details – July 2013 Schedule

Source: Diio Mi Internet-Based Aviation Portal
Outagamie County Regional Airport

Small Community Air Service Development Grant Application – July 2013

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Exhibit 3: Current Fares ATW, GRB, and MKE to ATW’s Top Ten Destinations

Source: U.S. DoT db1b data, via Diio Mi internet-based aviation data portal 

Exhibit 3: 2012 Historical Fares ATW, GRB, and MKE to ATW’s Top Ten Destinations

Source: U.S. DoT db1b data, via Diio Mi internet-based aviation data portal 
Outagamie County Regional Airport

Small Community Air Service Development Grant Application – July 2013

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Air Service Losses

Previously, ATW enjoyed daily service to six network hubs, connecting the community to the world. 

However, ATW has lost United Airline’s service to Denver (“DEN”), which was last flown in December 

2010; as well as the cancellation of MKE service on Frontier, last flight operated in September 2011. 

Combined, these two cancellations reduced capacity noticeably.

ATW retains service to its four hubs – Atlanta, Chicago, Detroit, and Minneapolis – supplemented by 

less-than-daily leisure flights to Las Vegas, Orlando, and Phoenix on Allegiant. This leaves a notable 

hole in the ATW route map, with flights to only one hub to the west of ATW (MSP, served by Delta). 

Exhibit 4: ATW Weekly Seats Year-over-Year

Source: Innovative schedule data via Diio Mi Internet-Based Aviation Data Portal

Fares

ATW air fares are higher than the national average fares for all communities. Year-ending 4Q12, ATW’s 

average domestic fare was $229, well above the national average of $176, and much higher than the 

average domestic fare for MKE, at $154.
Outagamie County Regional Airport

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Exhibit 5: Year-over-year ATW Seat Share by Carrier

Source: Diio Mi Internet-Based Aviation Data Portal

Efforts to Improve Air Service

Air Service Development Studies / Meetings

ATW began actively pursuing air service development in 2008. In the Fall of that year the airport engaged 

Seabury APG for air service development consulting including a leakage study and the airport also 

formed a Community Travel Task Force. 

In August 2009 the airport filed a successful application for a SCASDP grant. The $150,000 grant was 

used to support marketing efforts in the face of AirTran growth and Southwest launching at MKE. The 

marketing efforts afforded by this grant were successful in increasing the community’s awareness of the 

services offered at ATW

The airport has been proactive in its efforts to retain and attract air service. Every year the airport attends 

many annual conferences. Some of these include the Network Conference, Jumpstart Conference, and 

Allegiant Conference. In 2010, the airport hosted a Community Air Service Summit with top community 

leaders and has continued to host this summit annually.

Every year since 2008 the airport has met with and maintained contact with nearly every legacy and low 

cost carrier in the United States. ATW also hosts annual visits by multiple airlines to the community. 

Some of the major things accomplished from these meetings were the securing of Denver service via

United Airlines (March 2009) and securing service from Allegiant Air to Las Vegas (Aug. 2008) and 

Orlando/Sanford (Nov. 2008). Meetings with Delta have been successful in getting upgrades of all flights 

to regional jets, securing flight time changes as requested by the community, and the addition of a second 

weekly flight to Atlanta.
Outagamie County Regional Airport

Small Community Air Service Development Grant Application – July 2013

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Exhibit 6: Year over Year – ASM Share by Carrier

Source: innovative schedule data, via Diio Mi internet-based aviation data portal 

History of Cost Control and Innovation

ATW has long believed that a core aspect of airport management and air service development is to 

remain fiscally conservative – provide a quality passenger and operational experience while keeping 

expenses as low as possible for carriers. Over the past 13 years, ATW has provided over $11 million as a 

“competitive discount” to airlines, dollars that would have otherwise gone into airport reserves.

As of November 2011 the terminal is debt free, paying of the debt 5 years early saved the airport over 

$230,000 in interest; thereby allowing ATW to continue its aggressive partnering with airlines.

Always cognizant of keeping carrier operating costs low, the airport has 

engaged in many creative ways to market and improve the customer 

experience that have involved minimal cash outlay. Examples include:

Aggressively pursuing non-traditional airport revenues such as 

land leases and business development

o Expanded hangar lease with Gulfstream

o Flight school

o Technical college training campus

o Industrial Park
Outagamie County Regional Airport

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Partnership with local and regional chambers exchanging advertising in the airport with 

membership and advertising in publications

Community interaction program- representatives from the airport have gone into the community 

on a grass roots campaign and have become members of many area organizations such as the 

Fox Cities Regional Partnership, Fox Cities Chamber, Leadership Fox Cities, New North and 

Learning for Life to name a few

“Turkeys and Ham” is a holiday promotion that is advertised on Cumulus radio asking the 

community to bring in food donations, especially turkeys, chickens and hams for the holidays. 

Donors are entered to win awards of $500 on one of the airlines serving ATW. The entire airport 

staff then delivers the donations to a local food kitchen

ATW is proud to be the home airport of “Old Glory Honor Flight” a national organization focused 

on sending WWII Veterans to visit their memorial in Washington DC. The entire airport staff 

volunteers to make their mission a success

Uniform program for staff and customer service training for all airport employees and touch points 

of passengers. These programs are important to ensure ATW is in-tune with passengers and 

provides a great experience, which in-turn promotes repeat usage of the airport

Partnered with the local baseball stadium in a creative advertising campaign in which each 

parking lot has been signed with an airline logo to designate where you have parked such as the 

Delta lot or the Allegiant lot; providing exposure for ATW and value add to incumbent carriers

Fun promotions with Allegiant Air, including the Orlando Adventure

Media events at the airport which are well-attended by the 

community and media, generating strong word-of-mouth 

Examples include:

o Milk and cookie day at the airport for increased seats on 

Midwest

o Big parties for the announcement of service to Las Vegas 

and Orlando by Allegiant Air

o Celebrated the addition of the Denver launch with an event including serving Denver 

omelets

o Elvis was at the airport for the Memphis Service announcement and the community 

enjoyed Peanut Butter and Banana Sandwiches and a life-size Elvis tribute guitar cake

Travel agency outreach – delivered plants with pots branded with an airport message

Recently added customer amenities include:

o Currently remodeling and improving the food options behind the security checkpoint 

o Upgrading free WI-FI on entire airport property
Outagamie County Regional Airport

Small Community Air Service Development Grant Application – July 2013

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o Free baggage carts

Installed passenger feedback stations to generate new ideas and quickly identify passenger 

issues

Implemented innovative new airline lease structure to further 

support commitment to lowering airlines’ fees

New rental car leases and an additional rental car company to 

improve non-airline revenues

Won grants for a solar heating system to reduce the airport’s 

carbon footprint and the terminal heating cost. These grants 

are part of the overall effort by the airport to become more 

efficient and environmentally friendly

o Green efforts are tracked real-time on the website and 

in the airport (see screen shot)

FBO

In response to concerns expressed by scheduled carriers and other 

airport users, in October 2010 ATW took over the airport’s fixed base 

operator (“FBO”), renaming it the Platinum Flight Center. Running the 

FBO allows ATW the flexibility to charge competitive rates on services 

such as into-plane, and to use the FBO as part of the incentive mix to 

attract new service.
Outagamie County Regional Airport

Small Community Air Service Development Grant Application – July 2013

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Previous 2009 Grant

The current grant application represents a new project and compliments the grant that ATW won in 2009. 

The 2009 grant was for $150,000 in marketing money to assist ATW in targeting leakage in the face of a 

strong competitive threat in MKE, as Southwest Airlines was launching service and AirTran was growing 

dramatically.

ATW utilized the 2009 SCASD grant with an initial market research study 

which revealed there was a low awareness of the services offered at 

ATW. Other findings included thoughts of inconvenience, high prices, and 

a mixed message in advertising. From that study ATW analyzed its

advertising message and created a crisp and clear design concept that 

reflects the airports perceived shortcomings revealed in the research 

process. 

The Airport then rolled out the “Quick, Close, Convenient” Campaign. 

Upon completion of the design, the airport purchased local media to 

create awareness by web site ads, billboards, television, print, and radio.

The same market research study was performed at the end of the SCASD and some of the findings are: 

Virtually 100% of Appleton-area travelers had seen or heard the ads

Interviewees were highly aware of the “Quick, Close, Convenient” message

Message very effective in getting trial

Respondents also answered very favorably to using ATW in the future

Exhibit 8: Sample Advertising
Outagamie County Regional Airport

Small Community Air Service Development Grant Application – July 2013

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Exhibit 9: Leakage from ATW Natural Catchment Area by Originating Airport by Year

Source: Source: ARC ticketing data; Seabury APG analysis

The goal of the 2009 grant was to reduce the impact on leakage of the fare war and growth in low cost 

service at MKE. The grant was clearly a success, with ATW regaining four percent of the passengers 

from its natural catchment area from 2009 to 2010. Leakage however remains a concern for ATW (see 

Exhibit 9: Leakage from ATW Natural Catchment Area.)

Recapturing leakage is a battle of passenger perception, which can take a long time to alter. It takes 

repeated observations that there are good service options available from ATW at reasonable fares. All of 

the work and advertising is jeopardized when the passenger does not receive a great experience when 

flying. Being held captive in a plane on the tarmac even though there are other open gates is one such 

frustrating incident which contributes to poor passenger experience. The shared-use platform provided 

from winning this grant would improve passenger experience by reducing the incidence of the above 

scenario. This grant would also build on the investment the Department of Transportation has already 

made in ATW by supporting the ad campaign of “Quick. Close. Convenient.”
Outagamie County Regional Airport

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Strategic Plan

Goals

Maximize utilization of the current terminal, ticket counters, and boarding gates

Reduce costs to current airlines

Decrease the barriers to entry for new air service

Improve customer service and deliver upon the message of “Quick, Close, Convenient” by

decreasing passenger wait-time on the tarmac

The implementation of a shared use check-in and passenger processing system will ultimately lead to 

facility efficiency. Shared use passenger processing equipment allows for infrastructure flexibility, for 

airline co-location, and cross utilization of gates and ticket counters, allowing for expansion when required 

and contraction when needed. Having flexibility will provide the cost savings needed which allow markets 

such as ATW to be more economically feasible, particularly during periods of reduced demand. Also, 

having a flexible system that allows for increases could offset the need for the physical expansion of the 

terminal, thereby significantly reducing future costs.

Implementing such a shared use system at ATW will decrease barriers to entry. It will reduce an airlines 

risk during start up by diminishing initial infrastructure costs. ATW believes this will be an attractant for 

new air service, especially a “Low Cost Carrier” or charter service. It will allow current air service 

providers to accommodate for increases in flights through increased flexibility.

The airport’s message of “Quick, Close, Convenient” resonates with the community. It is important to the 

airport to deliver upon this message and do everything it can to improve customer experience. High 

customer satisfaction will lead to repeat use of the airport. That is why the airport places great emphasis 

on customer service to its staff and tenants. At certain peak times it is not unusual to see an aircraft 

parked on the tarmac waiting for its gate because unexpected schedule changes have delayed an earlier 

flight. Passengers see empty gates and wonder why they can’t deplane. This leads to frustrated 

passengers and poor passenger experience. Although there are no exclusive use leases in the 

concourse, airlines can only use the specific gates with their computer system. Implementation of a 

shared-use platform would permit that plane to easily move to an adjacent gate and deplane. Allowing 

the airlines this flexibility will increase their on-time record and improve customer satisfaction. It will allow 

the airport to deliver upon its “Quick, Close, Convenient” message.

The shared-use system ATW plans to implement would provide the following to all airlines, both existing 

and new entrants:
Outagamie County Regional Airport

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Modular design and flexibility for easy expansion/contraction of the system without degradation to 

the system’s performance.

Allow multiple airlines to share ticket counter positions and departure podiums. This would be 

done by providing stable and secure application access to each airline’s respective host system. 

The shared-use workstation screen and keyboard interfaces would be functionally identical to 

each airline’s self-deployed proprietary passenger processing system.

Include a resource management system to facilitate flexible allocation and management of ticket 

counters, gates, and baggage facilities.

Provide a reliable, stable, and secure environment for airline operations.

Integrate with the airport’s existing flight information display system.

Adhere to open standards system architecture.

Use, to the extent possible, commercial off-the-shelf systems and incorporate systems and 

technologies that have been developed and successfully implemented at other airports.

Funding Overview

To implement shared-use infrastructure Outagamie County is committing $10,000 in cash towards the

cost of computers and hardware, and $5000 of in-kind funding will be provided by Outagamie County MIS 

towards IT project oversight. The airport will spend $100,000 to support the ongoing professional services 

and software license fees. Additionally ATW will provide $40,000 of in-kind funding towards the labor 

costs of LAN cabling installation and cabinet modifications, which will be performed by the airport’s two 

master electricians and the airport carpenter. The airport will also provide in-kind funding of $20,000 

towards communications and marketing services; and $10,000 towards legal services. ATW is requesting 

a $287,000 grant to supplement hardware costs such as LAN cabling, workstation computers, and 

peripherals, as well as to supplement the cost of professional service and licensing fees.
Outagamie County Regional Airport

Small Community Air Service Development Grant Application – July 2013

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Exhibit 10: Sources and Uses of Funds

Deliverables Federal 

Share 

Local 

NonAirport 

Funds

Local InKindAirport 

Funds

Airport InKind

Cabling Installation/ 

Cabinetry Modification 

(Labor) 

$40,000 

LAN Cabling $20,000 

Servers and Associated 

Hardware $35,000 $5,000 

Workstation Computers $47,000 $5,000 

Peripherals $100,000 

Parts Inventory $36,000 

SubTotal Hardware and 

Installation $238,000 $10,000 $40,000 

Professional Services and 

Software License Fees (Year 

1-5) 

$49,000 $100,000 

Marketing and 

Communication Services $20,000 

Consulting Services $5,000 

Legal Services $10,000 

Total Contribution to Project 

$287,000 $10,000 $5,000 $100,000 $70,000

Use of Funds / Timeline

Upon award of the grant the airport would be prepared to begin work on design and development in a 

timely manner. We are planning a 12-month project completion. Listed below is the implementation plan 

and timetable that the airport would use. To ensure that the implementation timetable is realistic the 

airport contacted airports with existing systems to determine approximate timing for introducing a shareduse system, from scratch, into our terminal. Construction of the shared use platform will be phased as 

necessary in order to diminish any disruption of normal Airport or Airline operations. ATW plans to break 

the project into the following phases: Planning, Design, Initial Phase of Construction, Final Phase of 

Construction and Implementation; and finally Post-Implementation. 

Planning

Upon receipt of the grant the airport would release a request for proposals on a system that meets the 

needs outlined in this proposal. All purchases would follow applicable Federal and State guidelines. Upon 
Outagamie County Regional Airport

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selection of the vendor the contractor will be required to provide a detailed construction phasing plan for 

acceptance by airport management prior to performing any work. During this time the airport will establish 

the appropriate benchmarks that will be used to measure the success of the project. A probable 

benchmark could be airline on time records. The planning phase would take place within the first quarter 

after award.

Design

The initial phase of construction will include the development of the final design and installation schedule; 

the development and finalization of all interface design documents for the system; the submittal of 

equipment and component documents; and coordination workshops or meetings with airport and airline 

staff. This portion of the process will take place in the second quarter.

Construction

The initial phase of the construction process will include the installation of the shared-use head-end 

equipment, network cabling and all components required supporting the deployment of the system. 

Coordination will be required during this phase to ensure that the required infrastructure is in place to 

support the shared-use deployment. This portion will take place in the third quarter. 

Construction and Implementation

The final phase of construction and implementation will take place within the fourth quarter of the year. 

The final phase of construction includes installation of the counter, gate and all other shared-use 

components and connections throughout the terminal. Implementation will consist of the execution of 

performance verification testing, endurance testing, training, and final project close-out. 

Post-Implementation 

This portion would be ongoing as we contend that the implementation of the shared-use system would 

provide the impetus for further market development. As such, we would continue to monitor and track the 

metrics and performance outlined above to determine whether or not we’re meeting our goal of reducing 

airport costs to the airline with the intent of attracting more air service. 
Outagamie County Regional Airport

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Exhibit 11: Sample Schedule (Actual dependent on grant announcement / contract dates)

Public/Private Partnership

In 2008 ATW formed a community Travel Advisory Group represented by major companies and entities in 

the region. The group has been a critical piece of air service development efforts. In addition to providing 

strong feedback and direction on the needs of the community, the group has been active in recruiting 

airlines and has shared critical travel sales data. Many of the members maintain strong ties to airline 

sales staff, lobbying for the common needs of the community. 

The Fox Cities Convention and Visitor’s Bureau (CVB) and ATW have partnered together for several 

events throughout the years. Additionally, the airport director is a member of the CVB’s board.

ATW is a member of New North, Inc., a 501(c)3 nonprofit regional marketing and economic development 

organization made up of 18 counties in Northeast Wisconsin. Both the Fox Cities CVB and New North 

have shown their support of ATW’s grant proposal through their attached letters of support.

The Fox Cities Chamber of Commerce has been a strong advocate of ATW. Recently the Chamber’s 

renewed interest in economic development prompted them to establish the Fox Cities Regional 

Partnership, of which the airport is a member. The Chamber believes air service is a major element of 

economic development, and as such has been working with the airport and the business community to 
Outagamie County Regional Airport

Small Community Air Service Development Grant Application – July 2013

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focus on air service development. The Chamber’s support is demonstrated by their attached letter of 

support from the Regional Partnership.

Funding Assurances

ATW will be the coordinator between the public/private partners for the DOT grant. ATW will also take 

responsibility for the grant funds. 

Milestones and Monitoring

ATW has established realistic timelines for implementing the plans presented here. 

Exhibit 11 establishes the project timeline. ATW will have ultimate responsibility for monitoring the 

successful implementation of the grant program. It will coordinate the public / private contributions. The 

key areas which will be monitored are the following:

Detailed project timeline 

Budget

Benchmark tracking

Sustainability

Once shared-use infrastructure is implemented, ATW will continue to provide for the on-going 

sustainability of the system. The airport contends that increased flexibility and efficiency provided by the 

shared-use infrastructure will be beneficial for years to come.

Measure of Success

The ultimate success for the program will be improving passenger experience and increasing air service.

ATW contends that an airline’s on time record is a factor that affects passenger experience and therefore 

will track Airline On-Time Statistics. ATW will track the addition of flights by current air service providers 

and any addition of new air carriers. Additionally, the airport will track the total enplanements. 
Outagamie County Regional Airport

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Conclusion

Outagamie County Regional Airport respectfully requests a grant in the amount of $287,000 to fund 

implementation of a shared-use passenger processing system. ATW believes it should be given priority

consideration for the Small Community Air Service Program having met the criteria as set forth in the 

statute as follows:

Airfares are higher than the national average air fares for all communities;

 Year ending 4Q12, at $229 ATW’s average domestic fare was above the national average of 

$176 and much higher than the average domestic fare for MKE, at $154.

The community will provide a portion of the cost of the activity from local sources other than 

airport revenue sources;

 The community has pledged $10,000 cash towards associated hardware.

The community has established or will establish a public-private partnership to facilitate air carrier 

service to the public;

 Travel Advisory Group

 Fox Cities Regional Partnership

The assistance will provide material benefits to a broad segment of the traveling public, including 

business, educational institutions, and other enterprises, whose access to the national air 

transportation system is limited by;

 Reducing costs to airlines and

 Improving air transportation passenger experience

The assistance will be used in a timely manner.

 ATW has provided a detailed plan which is ready to be launched
Outagamie County Regional Airport

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Appendix A: Required Summary Information

SMALL COMMUNITY AIR SERVICE DEVELOPMENT PROGRAM

Docket: DOT DOT-OST-2011-0119

Designated Legal Sponsor Point of Contact:

Outagamie County Regional Airport

W6390 Challenger Drive, Suite 201

Appleton, WI 54914

Contact: Mr. Abe Weber, Interim Airport Director

Phone: (920) 832-5267

Email: aweber@atwairport.com

Sponsoring Entity: Outagamie County Regional Airport

Dun & Bradstreet Number: 11-862-0140

2-digit Congressional District Code: 08

Employee Identification Number or Tax ID: 39-6005724
Outagamie County Regional Airport

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A. Applicant Information

Not a Consortium Community now receives EAS subsidy

Interstate Consortium Intrastate Consortium

Community previously received a Small Community Grant

If previous recipient, date of grant: _____2009____

expiration date of grant: _____None____

B. Public/Private Partnership

Public:

1. Outagamie County Regional Airport

Private:

1. Fox Cities Regional Partnership

C. Project Proposal

Marketing Upgrade Aircraft New Route

Travel Bank Service Restoration Subsidy

Surface Transportation Regional Service Revenue Guarantee

Launch New Carrier Start-up Cost Offset First Service

Study Secure Additional Service Other (specify)

D. Existing Landing Aids at Airport

Full ILS Outer/Middle Marker Published Instrument Approach

Localizer Other
Outagamie County Regional Airport

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E. Project Cost

LINE DESCRIPTION SUB TOTAL TOTAL AMOUNT

1 Federal amount requested 287,000

2 State cash financial contribution 0

Local cash financial contribution

3a Airport cash funds 100,000

3b Non-airport cash funds 10,000

3 Total local cash funds (3a + 3b) 110,000

4 TOTAL CASH FUNDING (1 + 2 + 3) 397,000

In-Kind contribution

5a Airport In-Kind contribution** 70,000

5b Other In-Kind contribution** 5,000

5 TOTAL IN-KIND CONTRIBUTION

(7a + 7b)

75,000

6 TOTAL PROJECT COST (4 + 8) 472,000

F. In-Kind Contributions**

For funds in lines 7a (Airport In-Kind contribution) and 7b (Other In-Kind contribution), please describe 

the source(s) of fund(s) for each.

$40,000: Cost of cabling installation and labor by the airport’s two master electricians and cabinetry 

modifications.

$20,000: Cost of communications and marketing services.

$10,000: Cost of legal services.

$5,000: IT Consulting from Outagamie County MIS
Outagamie County Regional Airport

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G. IS THIS APPLICATION SUBJECT TO REVIEW BY STATE 

UNDER EXECUTIVE ORDER 12372 PROCESS?

a. This application was made available to the State under the Executive Order 12372 Process for

review on (date) _____________.

b. Program is subject to E.O. 12372, but has not been selected by the State for review.

c. Program is not covered by E.O. 12372.

H. IS THE APPLICANT DELINQUENT ON ANY FEDERAL 

DEBT? (IF “YES”, PROVIDE EXPLANATION)

No Yes (explain) _____________________________________________
Outagamie County Regional Airport

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Appendix B: Additional Required 

Materials

Top O&D Markets Passengers, Fares, Capacity

Exhibit 12: Year-end 4Q12 Top 20 O&D’s from ATW (by MSA, with city name)

Source: DOT DB1B O&D Data via Diio Mi Internet-Based Aviation Data Portal

Passenger and Schedule History by Carrier and Destination

Exhibit 13: Total Passenger History, by Airport, by Carrier

Source: DOT T-100 via Diio Mi Internet-Based Aviation Data Portal
Outagamie County Regional Airport

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Exhibit 14: Daily round-trip Departure History, by airport by carrier

Source: U.S. DoT T-100, via Diio Mi Internet-based aviation data portal

Source: DOT T-100 via Diio Mi Internet-Based Aviation Data Portal

Appendix B: Community Overview

The Appleton metro region is #3 in Wisconsin when ranked by both population and wealth.

Exhibit 7: Map of Eastern Wisconsin Exhibit 8: Wisconsin Demographics

Data notes: Black dots indicate population concentration—larger dots = 

more people

50 mile radius

1.0M people

100 mile radius

3.7M people

Source: U.S. Census Bureau; Appleton metro market includes Oshkosh and Neenah

Metro Market Population 

(in 000s)

Average 

Household 

Income

Milwaukee 1,562 $46,132

Madison 576 $49,223

Appleton 227 $47,528

Green Bay 309 $46,447

Wausau 134 $45,165
Outagamie County Regional Airport

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ATW sits in the middle of the economic engine of Northeast Wisconsin and is one of the top 50 

manufacturing regions in the nation. The population base has steadily increased and is 

forecasted to increase 15.6% through 2020. 

Top Local Companies

Exhibit 9: Map of Key ATW Corporations

Corporate Profiles

Ariens Company is a manufacturer of quality lawn products including zero-turn mowers, 

tractors, walk-behinds, edgers, tillers, and string trimmers. In addition to lawn products, 

Ariens produces the number one sno-thro brand worldwide with Compact Snow Throwers, Deluxe Snow 

Throwers, Deluxe Track Snow Throers, Professional Snow Throwers and Pro-Track Snow Throwers. 

Ariens Company also owns the following outdoor power equipment/lawn products brands: Gravely, 

EverRide, Great Dane, Gravely Turf, National Mower, Locke, Stens and Bynorm. 

Bemis Company, Inc. is a worldwide supplier of flexible packaging and pressure 

sensitive materials used by leading food, consumer products, and manufacturing 

companies. Our innovative and technologically advanced use of material science results 
Outagamie County Regional Airport

Small Community Air Service Development Grant Application – July 2013

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in packaging and adhesive solutions that solve the varied and complex product needs of our customers. 

With 61 facilities in 11 countries, we’re poised to serve customers around the globe.

Kimberly-Clark is a leading global health and hygiene company employing 

nearly 53,000 people worldwide and posting sales of $19.4 billion in 2008. 

Headquartered in Dallas, Texas, with operations in 35 countries, Kimberly Clark’s global brands are sold 

in more than 150 countries. Every day, 1.3 billion people trust Kimberly-Clark products and the solutions 

they provide to make their lives better. With well-known family care and personal care brands such as 

Kleenex, Scott, Andrex, Huggies, Pull-Ups, Kotex, Poise and Depend, we hold the No. 1 or No. 2 share 

position globally in more than 80 countries. 

Thrivent Financial for Lutherans is a not-for-profit, Fortune 500 

financial services membership organization helping approximately 2.6 

million members achieve financial security and give back to their communities. Thrivent Financial and its 

affiliates offer a broad range of financial products and services including life insurance, annuities, mutual 

funds, disability income insurance, bank products and more. As a not-for-profit organization, Thrivent 

Financial creates and supports national outreach programs and activities that help congregations, 

schools, charitable organizations and individuals in need. 

Appleton Paper creates product solutions through its development and use of 

coating formulations, coating applications and encapsulation technology. The Company produces 

carbonless, thermal, security and performance packaging products. Appleton, headquartered in Appleton, 

Wisconsin, has manufacturing operations in Wisconsin, Ohio, Pennsylvania, and Massachusetts, 

employs approximately 2.200 people and is 100 percent employee-owned. 

Voith Paper is a division of the Voith Group and the leading partner to and a pioneer 

in the paper industry. Thanks to continuous innovation, Voith Paper optimizes the 

paper production process, focusing on the development of resource-saving products to reduce the 

consumption of energy, water and fibers. Voith was founded on January 1, 1867 and has set new 

standards in the fields of paper, energy, mobility and service. With annual sales of EUR 4.9 billion, 43,000 

employees and more than 290 locations worldwide, Voith is one of the largest family-owned companies in 

Europe.
Outagamie County Regional Airport

Small Community Air Service Development Grant Application – July 2013

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Neenah Paper- For over 100 years, Neenah Paper has been an innovative leader in the 

creation and manufacturing of premium and specialty papers. Neenah brings state-of-the-art 

technology to its signature brands, CLASSIC, ENVIRONMENT, STARWHITE, NEENAH and 

SUNDANCE, as well as a host of other fine paper products preferred by graphic designers and printers. 

Neenah’s award-winning and versatile digital papers round out its comprehensive portfolio. Neenah’s 

sustainability commitment is reflected through the Neenah Green initiative, which includes mill-based 

solutions for minimizing environmental impact. A proud consumer of Green Energy, Neenah Paper is also 

a U.S. EPS Green Power Partner, and manufactures many brands carrying the Green-e, Green Eal and 

Forest Stewardship Council (FSC) certifications. 

Schreiber Foods is the world’s largest employee-owned dairy company with 

annual sales of more than $4 billion. It produces and distributes process, 

natural, cream and specialty cheeses; yogurt; butter and butter blends; sour 

cream; and a range of other dairy products to restaurants, food service organizations and retailers around 

the world. It has sales, processing and distribution operations in the United States, Brazil, China, 

Germany, India and Mexico. 

School Specialty is a leading education company that provides innovative and 

proprietary products, programs and services to help educators engage and inspire 

students of all ages and abilities to learn. The company designs, develops, and 

provides preK-12 educators with the latest and very best curriculum, supplemental learning resources, 

and school supplies. Working in collaboration with educators, School specialty reaches beyond the scope 

of textbooks to help teachers, guidance counselors and school administrators ensure that every student 

reaches his or her full potential. 

Metso is a global supplier of sustainable technology and services for mining, 

construction, power generation, automation, recycling and the pulp and paper 

industries. We have about 28,000 employees in more than 50 countries. 

Oshkosh Corporation is a leading designer, manufacturer and marketer of a broad range of 

specialty access equipment, commercial, fire & emergency and military vehicles and vehicle 

bodies. Oshkosh corp. manufactures, distributes and services products under the brands of 

Oshkosh, JLG, Pierce, McNeilus, Medtec, Jerr-Dan, BAI, Oshkosh Specialty vehicles, Frontline, SMIT, CON-E-CO, 

London and IMT. Oshkosh products are valued worldwide in businesses where high quality, superior performance, 

rugged reliability and long-term value are paramount.



 

Fox Cities Convention & Visitors Bureau

3433 W. College Ave.  Appleton, WI 54914-3919  Phone (920) 734-3358  Fax (920) 734-1080

foxcities.org

July 22, 2013

The Honorable Anthony Foxx

Secretary

U.S. Department of Transportation

400 7th Street, SW Room 10200

Washington, D.C. 20590

Dear Secretary Foxx:

The Fox Cities Convention & Visitors Bureau strongly supports Outagamie County Regional Airport’s 

(ATW) Small Community Air Service Development Grant, Docket # DOT-OST-2013-0120, which will allow 

the airport to accommodate additional flights and provide excellent customer service by increasing 

airline flexibility. The success of air service contributes greatly to the economic vitality of the Fox Cities, 

because quality air service provides improved access for visitors and is vital to business growth and 

retention.

We support Outagamie County Regional Airport’s plan to provide shared use space for air service. The 

airport’s recent efforts to build strong business community support for air service development have 

been impressive and are critical to long term success. The increased exposure afforded by the 2010 

Small Community Air Service Grant was successful in providing awareness for flying locally. The Fox 

Cities CVB looks forward to continuing to partner with ATW in solidifying local business partnerships and 

promoting the airport.

The loss of passengers to surrounding airports causes our community to suffer. ATW’s message of 

“Quick, Close, Convenient” resonates with the community; however the effectiveness is hindered by a 

lack of customer service that could easily be rectified with the implementation of shared use 

technology. 

Please accept our support of the Outagamie County Regional Airport’s grant. We ask that you give this 

application your most thoughtful and serious consideration. Thank you.

Sincerely,

Pam Seidl

Pam Seidl

Executive Director

Fox Cities Convention & Visitors Bureau

pseidl@foxcities.org