COVER PAGE

Port of Astoria

Proposal Under the Small Community Air Service Development Program,

Docket DOT-OST-2010-0124

1. Name of Community applying for the Grant: Port of Astoria

2. Legal Sponsor and D&B number Port of Astoria

D&B: 0476332680000

3. Two-Digit Congressional District Code: 01
Page 1

Attachment 3 - Sponsor’s Detailed Grant Proposal for DOT-OST-2010-0124

Air service to the Northwest Coast of Oregon and Southwest Coast of Washington is presently provided 

by SeaPort Airline with two daily non-stop round trips between Portland, OR (PDX) and Astoria Regional 

(AST) with Pilatus PC-12 equipment. Fares are between $49.00 (first time flyer) and $160 (walk-up); the 

Astoria-PDX (and reverse) fares have averaged $69.01 over the 75 week history of this service. This 

service is subsidized with a Connect Oregon II Grant from the State of Oregon. The Port of Astoria and 

the City of Newport operate as a consortium to sponsor this grant. A DOT Small Community Air Service 

Development Grant is being paid down to market this Coastal Air Service Consortium service. At the 

present rate, that grant will expire in late February, 2012.

This grant application is for marketing a new route, Astoria-Boeing Field-Astoria (AST-BFI-AST) after the 

currently running grant has expired. The Port of Astoria, as sponsor, will open bids using a competitive 

solicitation through an RFP for providing the new air service and for marketing it in January 2012 

pending grant approval, with service beginning April 1, 2012 (see schedule below). The RFP is to specify

two round trips daily- one arriving (BFI) before 6:00 AM, one departing (BFI) after 6:30 PM.

Air service to AST has a long history. Civilian scheduled service began in the early 1950’s with Air West 

DC-3 equipment on a milk-run/mail route/subsidized service originating Boeing Field- OlympiaHoquiam-AST-and on south at every medium sized coastal city to San Francisco. Then they would turn 

around and come back north. Air West transitioned to F-27 equipment and became Hughes Air West, 

and ceased service to AST circa 1968. Small airlines since that time have included North Coast Airline, 

Harbor Airline, Horizon Air, Kenmore Air and SeaPort. Hughes Air West and Horizon Air pulled out as a 

result of upsizing beyond the market’s capacity, the others pulled out as they downsized... SeaPort still 

serves AST.

The Port of Astoria has operated the Astoria Regional Airport since 1946. The City of Astoria and Clatsop 

County also have a long history of supporting air service. The Air Service Task Force of the regional 

Chamber of Commerce was formed in 1982 and in 2009 passed its mandate to Clatsop Economic 

Development Resources, (CEDR) an interagency group. The Port of Astoria Air Service Task Force was 

instrumental in bringing both Horizon Air and SeaPort to the North Coast, and CEDR has been 

instrumental at maintaining the relationship with SeaPort. The Port of Astoria has been an active 

partner in all these efforts, at the commission and staff level.

Now we see a transportation need in air service to the greater Seattle area. A June 2010 study by the 

Mead and Hunt Consulting firm commissioned by the Coastal Air Service Consortium (attached) shows 

considerable use of SEA (Seattle-Tacoma International) by air travelers in the AST catchment area, but 

only a low percentage (around 3%) flying via PDX (the only route SeaPort offers). We anticipate a much 

larger portion of air travelers boarding in Astoria for Seattle departures when a direct service is 

available. The North Oregon Coast is also a popular vacation/second home destination for Seattle area 
Page 2

residents. Recently CEDR sent out over 3000 promotional postcards to owners of local homes whose 

utilities are billed to the Seattle area.

Our grant request is for assistance with marketing this new route. Our target market includes 

businesses, travel agents, local institutions such as Columbia Memorial Hospital, The Tongue Point Job 

Corps Center, The US Coast Guard, NOAA, Shipping agents and shippers from the Port of Astoria, Fish 

Processors, Fishermen, Tourists and telecommuters at the Seattle end, Travelers connecting to more 

distant destinations (ref. Attachment #4 - Mead and Hunt Analysis pg. 17), Sports fans and more. 

Our timeline, including significant milestones:

Now through Jan, 2011 Solicit Air Carriers to apply for EAS Grant

Jan 1, 2011(pending grant approval) Publish RFP for Marketing Services

Publish RFP for Air carrier (open to all)

Feb 1, 2011 Select both Airline and Marketing Company

Feb 25, 2011 Airline& Community Approve Marketing/Advertising Plan, 

March 1, 2011 Start Advertising/ Marketing campaign

April 1, 2011 Start Service

Monthly thereafter Review & Refine Program

Quarterly thereafter Report to DOT, incl. Budget, loads and marketing reports.

The purpose of our grant application is to promote and market air service between AST and the Seattle 

area to likely passengers in both the Seattle and NW Oregon/SW Washington areas, by selecting the 

most appropriate and qualified marketing firm, monitoring their progress, and maintaining the 

involvement of all the stakeholders in the process- the communities, the airline, the marketing company 

and the DOT. Should market penetration be deemed adequate, or the service prospering to the extent 

that it can advertise itself, the Port of Astoria would cease to request marketing funds from the DOT. 

CEDR will establish a travel bank of pre-sold tickets. Local radio stations have agreed to provide in-kind 

contributions. We anticipate 2% of total marketing funds will be spent on promotional tickets used in 

community benefits in not-for-profit promotions.

The Port of Astoria, as legal sponsor, will administer/oversee all community and DOT funds as a separate 

account in our audited accounting system. An annual budget and quarterly reports audited annually will 

be presented to the DOT and the public.
Page 3

Attachment two- June 2010 Mead and Hunt Analysis
PA

DAN

ASTORIA REGIONAL AIRPORT

JUN
PASSENGER 

DEMAND ANALYSIS –ASTORIA REGIONAL AIRPORT

TABLE OF CONTENTS

Introduction ................................................................ 1

Objectives .............................................................................. 2Methodology ......................................................................... 2

Executive Summary .................................................... 3Airport Use .................................................................. 5

Airport Catchment Area ........................................................ 5Current Air Service ................................................................. 6Population ............................................................................. 6Load Factor, Available Seats, and Passengers .......................... 7Airport Use ............................................................................ 8Airport Use By Community .................................................... 8

True Market ................................................................. 9

True Market Estimate ............................................................. 9Top 25 True Market Destinations ......................................... 10Originating Airport For The Top 25 Domestic Destinations .... 11Top 10 Destinations By Originating Airport .......................... 12Federal Aviation Administration (FAA) geographic regions .... 13Regional Distribution of Travelers ......................................... 14Distribution of International Travel ....................................... 15

Airlines ...................................................................... 16

Airlines Used At Portland International Airport ..................... 16Airlines Used At Seattle-Tacoma International Airport........... 17

Factors Affecting Air Service DeRetention ....................................

Passenger Activity Comparison ..............Airfares .................................................Travel Time Comparison ........................Nonstop Service Availability ...................

Situation Analysis ......................Appendix A. Top 50 True MarkeAppendix B. Glossary ................
PASSENGER DEMAND ANALYSIS –ASTORIA REGIONAL AIRPORT

INTRODUCTION

he constant changing air transportation needs of communities coupled with the dynamic and 

volatile nature of the airline industry have created an on-going challenge for many markets in the United States. This challenge was magnified by the events of September 11, 2001, after which air carriers dramatically reduced service. The decrease in service combined with rising fuel costs, airline bankruptcy reorganizations, liquidations, and mergers made maintaining and improving 

a critical issue. In 2007, air travel began to approach pre September 11, 20was reversed by record high fuel prices in 2008 followed by the negative imThe past nine years illustrate the endemic volatility of the airline industry anburden many communities. Using quality information is essential to: evaluaservice markets, target realistic improvements, and understand the problemeffectively address their issues. Air traveler information has unique limitatiochallenge for developing strategies to improve air service. In addition, airline

analyzing opportunities at small and non-hub markets which places the burdevelop the information necessary to understand and support air service soPassenger Demand Analysis provides objective air traveler data that is compsources using standard methodologies. Accordingly, airlines accept data in

Demand Analysis as credible base information for air service forecasts. This 

Analysis represents a continuing effort by Astoria Regional Airport’s manag

travel habits of catchment area residents. 

T
PASSENGER DEMAND ANALYSIS –ASTORIA REGIONAL AIRPORT

OBJECTIVESThe objective of the Passenger Demand Analysis is to develop information on thairline passengers who reside in the Astoria geographic area. The report provideair service situation at Astoria Regional Airport and formulates strategies for imp

examines: • The originating airports used by air travelers • Diversion of airline passenger traffic to competing airports • An estimate of total airline passengers in the catchment area and related de• Airlines used by local air travelers • Average airfares by origin and destination airport • Service levels at the Astoria Regional Airport and competing airports • An assessment of the air service situation at Astoria Regional Airport 

METHODOLOGYThe Passenger Demand Analysis combines Marketing Information Data 

Tape (MIDT) booking information from the Global Distribution Systems (GDS), which is used by travel agencies, and U.S. Department of Transportation (DOT) airline data to provide a comprehensive overview of the air travel market. For the purposes of this study, MIDT include bookings made by travel agencies in the Astoria Regional Airport catchment area. It does not capture bookings issued directly by airline Web sites (e.g., www.alaskaair.com), agency Internet sites (e.g., www.travelocity.com), or directly through airline reservation offices. Data 

from Internet sites were not used in this study because MIDT data are sorted by zip code. Internet sites record all bookings as originating from the zip code in which the server resides. For example, all bookings for www.expedia.com are recorded with a Seattle zip code regardless of the air traveler’s location, since the server for Expedia is located in Seattle. Accordingly, retention or diversion information cannot be derived from Internet site bookings. The data used include bookings for the zip codes in the catchment area, NOT all bookings. As a result, MIDT data represent a sample, albeit the most effective one, to measure the air travel habits of catchment area air travelers. 

The near elimination of commissions paid to tragreater acceptance of the Internet as a mode othe number of tickets written by travel agencieslimited dependence on travel agencies, transpotravelers than in years past. This factor makes iquantify the percentage of passengers from the booking on one airline versus another; howevethe highest yield traffic for airlines and the mosrepresented in MIDT data and is often contractemanage. As a result, airlines report that traditiotherefore GDS) will continue to play a vital role tickets. Therefore, although limitations exist, Mthe airline booking habits of a large cross-sectiotravelers making the data useful to both airport3,989 bookings were included in the Passenger 

two-year period ended March 31, 2010. 
PASSENGER DEMAND ANALYSIS –ASTORIA REGIONAL AIRPORT

EXECUTIVE SUMMARYAIRLINE BOOKINGS/CATCHMENT AREAThe Passenger Demand Analysis includes 3,989 

bookings from the Astoria Regional Airport catchment area for a two-year period ended March 31, 2010. The catchment area has an estimated population of 92,014 and 24 zip codes. In addition to MIDT data, Data Base Products, Inc. and apgDat data is used throughout the report. 

DEPARTURES AND AVAILABLE SEATSSeaPort Airlines is the sole service provider to Astoria Regional Airport since March 2009. Astoria had an average of 21 weekly departures and 189 outbound seats during a sample week in May 2010. In June 2010, SeaPort will decrease flights to two daily flights. Load factors for the SeaPort flights have reached a high of 26 percent. Since the service began, the flights are averaging just above a 16 percent load factor. 

AIRPORT USETwo percent of catchment area travelers used Astoria Regional Airport, while the other 98 percent diverted to Portland and Seattle. Ninetyone percent of the catchment area used Portland, and seven percent used Seattle. Because SeaPort does not have interline ticketing and baggage agreements, 100 percent of their tickets are sold within the four-city SeaPort system. Therefore, all international traffic used Portland or Seattle. However, since two tickets are required when using Astoria Regional Airport, it is likely that passengers are connecting onward at Portland to beyond domestic and international destinations. TRUE MARKETAstoria’s total air service market, called the true market, is estimated at 138,732 annual origin and destination passengers to/from the Astoria Regional Airport catchment area. Domestic travelers accounted for 124,859 of the total true market. International travelers made up the remaining 13,873 passengers, or 10 percent. 

DESTINATIONSFifty-one percent of trpassengers, were desttop 25 markets. Las Vdestination with 6.6 pDiego was the second passengers flying this Orange County (Santa Angeles rounded out tPuerto Vallarta, Los Cathree largest internatioREGIONAL DISTRIBForty-nine percent of tthe West and Northwepercent traveled to the percent traveled to the Southeast region madregion, attracting 12 pAstoria Regional Airpo
PASSENGER DEMAND ANALYSIS – ASTORIA REGIONAL AIRPORT

AIRLINES 

USED

When using the Astoria Regional Airport, SeaPort Airlines is the only choice. Passengers diverting to Portland and Seattle were estimated using an approximation of carrier share with MIDT data. Carrier shares of Astoria Regional Airport catchment area passengers diverting to Portland were: Alaska Airlines/Horizon Air 32 percent, Delta Air Lines 14 percent, and United Airlines 12 percent. Passengers diverting to Seattle used Alaska/Horizon 37 percent of the time, Delta 19 percent, and United 11 percent. PASSENGER 

ACTIVITY 

From 2000 through 2009, domestic origin and destination passengers (as reported by airlines to the U.S. DOT) have ranged from 9,678,700 to 11,327,040 at Portland International Airport and 17,635,560 to 20,722,270 passengers at SeattleTacoma International Airport. The recession has ended the growth both airports were seeing through 2008 and have had negative growth in the past year. 

DOMESTIC 

AIRFARES

For calendar year 2009, the one-way average domestic airfare for Portland was $147.45; Seattle’s average fares were just below Portland at $145.77. For all markets there is a $1.68 difference between fares at Seattle and fares at Portland. San Francisco had the largest gap in fares with Seattle being $39.94 lower than Portland. AVERAGE 

FARE 

TREND

From 2000 through 2008, the average domestic airfares for Portland and Seattle passengers increased at a compounded annual rate of 1.1 percent and 0.4 percent, respectively. However, the recession has taken a toll on average airfares in 2009. The highest average fare at Portland during the 10-year period was in 2008 at $155, and its lowest fare was in 2002 at $126. Seattle’s highest average fare was in 2008 at $162, while the lowest was $136 in 2002. NONSTOP 

SERVICE

In May 2010, Astoria Regional Airport offered connecting service to none of the top 25 destinations. Only nonstop service to Portland was provided with 21 weekly frequencies. Portland had nonstop service to 21 of the Astoria Regional Airport catchment area true market top 25 destinations and 51 overall destinations. Seattle had nonstop service to 24 markets in the top 25 and 89 overall. 

AIR 

SERVICE 

OPPO

Air service at Astoria is dropped since the yeawere available after Mthe community needs airport. Working with make the service more improve passenger enservice toward self sus
PASSENGER DEMAND ANALYSIS –ASTORIA REGIONAL AIRPORT

AIRPORT USE

o understand airport use, it is important to understand the relative sizcurrent air service, and enplanement activity. Astoria Regional Airporusing MIDT data for the two-year period ended March 31, 2010, for 

catchment area. 

AIRPORT CATCHMENT AAn airport catchment area, ogeographic area surrounding reasonably expect to draw prepresentative of the local mcontains the population of trAstoria Regional Airport conthe catchment area to comppopulation of travelers is Astfocus market for air service irepresents the majority of traairport. Exhibit 3.1 identifieAirport catchment area. It is within the U.S. with an estim

T

EXHIBIT 3.1 ASTORIA REGIONAL AIRPORT CATCHMENT AREA 
PASSENGER DEMAND ANALYSIS – ASTORIA REGIONAL AIRPORT

CURRENT 

AIR 

SERVICE

Catchment area airport use is affected by a variety of factors including: destinations offered, flight frequof aircraft, airfares, and distance to a competing airport. Table 3.1 provides Astoria Regional Airport’s 

seats for a sample week in May 2010. SeaPort Airlines has served the community since March 2009 with daily flights to Portland using nine-passenger Pilatus PC-12 and coming soon with nine-passenger Cessna Caravans. Service has consisted of three daily flights. However, starting in June 2010 the schedule will be reduced to two daily flights. 

POPULATIONExhibit 3.2 plots population trends for a 10-year period from calendar year 2001 to calendar year 2010. The combined population of Clatsop and Tillamook counties in Oregon and Pacific and Wahkiakum Counties in Washington were used as a surrogate for the growth trend of the Astoria Regional Airport catchment area population. Over the past 10 years, the population grew from 84,299 to 89,054 increasing at a compounded annual growth rate of 0.6 percent. Population is expected to grow at a compounded annual growth rate of 0.8 percent to 96,033 by 2020. 

TABLE 3.1 WEEKLY DEPARTURES AND SEDESTINATION 

DESTINATION 

MARKETING 

CARRIER 

Portland, OR SeaPort 

Total 

Note: Sample Week in May 2010 

EXHIBIT 3.2 POPULATION TREND 

80,00082,00084,00086,00088,00090,000

2001 2002 2003 2004 2005 

Calend

Population

Clatsop, Tillamook, Pacific an
PASSENGER DEMAND ANALYSIS – ASTORIA REGIONAL AIRPORT

LOAD 

FACTOR, AVAILABLE 

SEATS, AND 

PASSENGERS

Exhibit 3.3 shows Astoria Regional Airport’s available seats, onboard passengers, and load factors for aweek from March 15, 2009, through May 23, 2010. Since the year over year comparisons began in Ma

Airport’s traffic is down roughly 23 percent. Capacity has remained the same with three flights schedu

June 2010, the flight activity will decrease to two flights per day. Load factors peaked at 26 percent ful

averaged a little above 16 percent since service inception. 

EXHIBIT 3.3 LOAD FACTOR, AVAILABLE SEATS, AND ONBOARD PASSENGERS 

0

20406080

100120

3/15/2009

4/12/2009

5.17/2009

6/14/2009

7/12/2009

8/16/2009

9/13/2009

10/11/2009

11/15/2009

12/13/2009

1/17/2010

2/14/2010

3/14/2010

4/18/2010

5/16/2010

Weekly Intervals

Load Factor %/Onboard passengers

Load factor Onboard passengers Available seats

Low Load Factors Load factors peaked at 26 percent full and have averaged a little above 16 percent since service inception. 
PASSENGER DEMAND ANALYSIS – ASTORIA REGIONAL AIRPORT

AIRPORT 

USE

Exhibit 3.4 provides a depiction of the airports used by Astoria Regional Airport catchment area travelers. An estimated two percent of the catchment area’s air travelers used Astoria Regional Airport for their trips to and from the catchment area; 91 percent diverted to Portland, and seven percent to Seattle. 

AIRPORT 

USE 

BY 

COMMUNITY

Airport retention rates by community are an important aspect to understanding the overall Astoria Regional Airport catchment area; Table 3.2 shows how retention varies among the local communities within it. Because MIDT booking information is reported by travel agency location, this analysis assumes that the traveler’s residence is in the same community as the travel agency where the ticket was purchased. Passengers living in communities closer to Portland International Airport, as would be expected, have a higher propensity to access it. While Seattle-Tacoma International Airport captures seven percent of the region’s traffic, the largest percentage comes from Seaside. However, Astoria has a much larger total number of Seattle bookings. Bookings for passengers using Astoria Regional Airport by community were unavailable, but they are included in the total percentage. 

TABLE 3.2 AIRPORT USE BY C

COMMUNITY 

PDX 

Astoria 94 

Seaside 85 

Tillamook 98 

Total91 

Note: Data by community is not ava

Astoria

2%

Seattle

7%

EXHIBIT 3.4 AIRPORT USE

Proximity to Airport a large factor Passengers living in communities closer to Portland International Airport, as would be expected, have a higher propensity to access it. 
PASSENGER DEMAND ANALYSIS –ASTORIA REGIONAL AIRPORT

TRUE MARKET

he true market portion of the Passenger Demand Analysis estimates tpassengers in the catchment area; specifically, it analyzes the portion from the Astoria Regional Airport catchment area. This section invest

associated with travel to and from the catchment area. In addition, destina

geographic regions to further understand the flow of air travel. 

TRUE MARKET ESTIMATEThe airport catchment area (Exhibit 3.1, page 5) represents the geographic airport primarily attracts air travelers. Domestic airlines report origin and dethe U.S. DOT on a quarterly basis. Used by itself, these traffic statistics do nan air service market. North Bend/Coos Bay has the most mature air service Coast. By studying North Bend/Coos Bay, a travel factor can be used to helAstoria Regional Airport’s true market. By combining MIDT information witcontained in the U.S. DOT airline reports and the North Bend/Coos Bay travtotal air travel market by destination was calculated. Passenger numbers arand international markets on a destination and regional basis. The MIDT data used in this report include information on initiated passengeagencies. This enables the identification of passenger retention and diversioairline reports for calendar year 2009, 50 percent of Astoria Regional Airpopassengers initiated air travel from Astoria, and the other 50 percent began (e.g. New York, Dallas, and Phoenix). For the purposes of this analysis and market, the assumption is that that origin and destination passengers who beyond the catchment area (referred passengers) have the same retention rtravel from within the catchment area (initiated passengers). T
PASSENGER DEMAND ANALYSIS – ASTORIA REGIONAL AIRPORT

TOP 25

TRUE 

MARKET 

DESTINATIONS

The top 25 destinations for Astoria Regional Airport accounted for 51 percent of the travel to/from the Astoria Regional Airport catchment area. Las Vegas was the largest market with 9,199 annual passengers resulting in 12.6 passengers per day each way and accounted for 6.6 percent of all travel. San Diego, Orange County (Santa Ana), Phoenix, and Los Angeles rounded out the top five air service markets for the Astoria Regional Airport. None of these markets have nonstop service from Astoria, but all have multiple nonstop service from Portland and Seattle. Due to SeaPort Airlines’ ticketing system, they can only ticket passengers to SeaPort destinations. Therefore, only three destinations show up in Astoria Regional Airport’s reported traffic: Portland, Seattle, and Pendleton. None of these markets rank in the top 25. However, Portland traffic accounted for 86 percent of the total SeaPort traffic, with 2,851 passengers traveling from the Astoria Regional Airport. It is assumed that most passengers going to Portland are actually connecting to other destinations. 

TABLE 4.1 TRUE MARKET ESTIMATE - TOP 25 DESTRANK DESTINATION 

AST 

REPORTED 

PAX 

D

PD

1 Las Vegas, NV 0 9,12 San Diego, CA 0 4,53 Orange County, CA 0 4,04 Phoenix, AZ 0 4,05 Los Angeles, CA 0 3,86 Oakland, CA 0 3,77 Orlando, FL 0 3,28 Reno, NV 0 2,99 Denver, CO 0 2,6

10 Sacramento, CA 0 2,311 Miami, FL 0 2,212 Palm Springs, CA 0 2,313 Honolulu, HI 0 1,614 Kahului, HI 0 2,015 Anchorage, AK 0 1,716 Indianapolis, IN 0 2,017 Ontario, CA 0 1,818 Nashville, TN 0 1,619 Dallas, TX (DFW) 0 1,620 San Francisco, CA 0 1,621 Minneapolis, MN 0 1,522 Spokane, WA 0 1,123 Chicago, IL (ORD) 0 1,524 Boise, ID 0 1,525 Salt Lake City, UT 0 1,2

Top 25 destinations 0 66,

Total domestic 3,316* 113

Total international 0 12,

All markets 3,316* 126

Note: Due to Seaport Airlines' ticketing system, Seaport can ondestinations (i.e. Portland, Seattle, and Pendleton). Most passebeyond destinations; however, the information is not available. 
PASSENGER DEMAND ANALYSIS – ASTORIA REGIONAL AIRPORT

ORIGINATING 

AIRPORT 

FOR 

THE 

TOP 

25

DOMESTIC 

DESTINATIONS

Table 4.2 shows the percentage of passengers by market that used Astoria Regional Airport or diverted to Portland International Airport or Seattle-Tacoma International Airport. The top 25 domestic destinations accounted for 71,244 annual passengers. Ninety-three percent of passengers in the top 25 markets used Portland International Airport. Since the three destinations that SeaPort serves are not in the top 25, Astoria had a zero percent retention for the top 25 markets. Overall two percent of Astoria travelers used the local airport. 

TABLE 4.2 TOP 25 DOMESTIC DORIGINATING AIRPORT RANK DESTINATION 

1 Las Vegas, NV 2 San Diego, CA 3 Orange County, CA 4 Phoenix, AZ 5 Los Angeles, CA 6 Oakland, CA 7 Orlando, FL 8 Reno, NV 9 Denver, CO 

10 Sacramento, CA 11 Miami, FL 12 Palm Springs, CA 13 Honolulu, HI 14 Kahului, HI 15 Anchorage, AK 16 Indianapolis, IN 17 Ontario, CA 18 Nashville, TN 19 Dallas, TX (DFW) 20 San Francisco, CA 21 Minneapolis, MN 22 Spokane, WA 23 Chicago, IL (ORD) 24 Boise, ID 25 Salt Lake City, UT 

Top 25 domestic 

Total domestic 
PASSENGER DEMAND ANALYSIS – ASTORIA REGIONAL AIRPORT

TOP 10

DESTINATIONS 

BY 

ORIGINATING 

AIRPORT

Table 4.3 shows the top 10 markets for the Astoria Regional Airport when passengers exclusively fly out of Portland as well as the top 10 markets for when passengers fly exclusively from Seattle. Eight of the ten markets from Portland have year round nonstop service. One market, Palm Springs, has seasonal nonstop service. For Seattle, all of the top ten markets have nonstop service. Seattle is used mostly for travel to longer distance destinations, including Honolulu, Orlando, Anchorage and Atlanta. Exhibit 4.1 shows the top 10 markets overall and the percentage Portland and Seattle receive by market with a bar graph. EXHIBIT 4.1 RETENTION AND DIVERSION FOR THE TOP 10 DESTINATIONS 

0

1,0002,0003,0004,0005,0006,0007,0008,0009,000

10,000

Passengers

LAS SAN SNA PHX LAX OAK MCO RNO DEN 

PDX SEA

TABLE 4.3 TOP 10 DESTINATIONS BY ORRANK 

PDX 

DESTINATION PAX 

1 Las Vegas, NV 9,122 2 San Diego, CA 4,561 3 Phoenix, AZ 4,093 4 Orange County, CA 4,059 5 Los Angeles, CA 3,827 6 Oakland, CA 3,788 7 Orlando, FL 3,247 8 Reno, NV 2,976 9 Denver, CO 2,680 

10 Palm Springs, CA 2,358 
PASSENGER DEMAND ANALYSIS –ASTORIA REGIONAL AIRPORT

FEDERAL AVIATION ADMINISTRATION (FAA) GEOGRAPHIC REGIONSIt is important to identify and quantify air travel markets, but it is also important to measure air travel by regions. Generally, airlines operate route systems that serve geographic areas. Additionally, most airlin

flow passenger traffic to and from geographic regions, not just destinations within the region. Therefoexercises consider the regional flow of passenger traffic as well as passenger traffic to a specific city. Ac

analyzes the regional distribution of air travelers from the airport catchment area. For this exercise, the 

breakdown of the U.S. is used (Exhibit 4.2). 

EXHIBIT 4.2 FAA GEOGRAPHIC REGIONS 

Northwest Northeast

West

Southwest

Central

Great Lakes

Southeast

East

Alaska

Northwest Northeast

West

Southwest

Central

Great Lakes

Southeast

East

Alaska

Northeast
PASSENGER DEMAND ANALYSIS – ASTORIA REGIONAL AIRPORT

REGIONAL 

DISTRIBUTION OF 

TRAVELERS

Table 4.4 and Exhibit 4.3 divide catchment area travel into the FAA's nine geographic regions and one region. The western U.S. dominates the travel for the Astoria Regional Airport catchment area with 49 flying to the West region or the Northwest region. Thirty-eight percent of all travel was to the West regRegional Airport catchment area. The West region includes: California, Arizona, Nevada, and Hawaii. Tthe second most frequented destination with 12 percent of all travel. Northwest region had the third la

traffic followed by in order of greatest to least: International destinations, the Great Lakes region, the Soregion, Alaska, the Central region, and the Northeast region. 

TABLE 4.4 REGIONAL DISTRIBUTION OF TRAVEL BY AIRPORT 

AIRPORT 

REGION 

W SE NW INT'L GL SW E AK C NE 

PDX Pax 49,905 15,707 10,525 12,971 11,193 9,087 6,903 4,887 2,984 2,454 

% 39 12 8 10 9 7 5 4 2 2 

SEA Pax 2,649 1,154 1,561 902 390 391 155 1,328 192 79 

% 30 13 18 10 4 4 2 15 2 1 

AST Pax 0 0 3,316 0 0 0 0 0 0 0 

% 0 0 100 0 0 0 0 0 0 0 

Total Pax 52,554 16,861 15,402 13,873 11,583 9,478 7,057 6,215 3,176 2,533 

% 38 12 11 10 8 7 5 4 2 2 

Note: AST passengers are only reported as PDX, BFI, or PDT destined and therefore lumped into the NW Region. Adestinations will vary based on unreported connections made at Portland. 

EXHIBIT 4.3 REGIONAL DISTRIBUTION OF TRAVEL 

0

10,00020,00030,00040,00050,00060,000

Pax

W SE NW INT'L GL SW E AK C 

PDX SEA AST

High domestic travel to the West region Thirty-eight percent of all travel was to the West region from the Astoria Regional Airport catchment area. 
PASSENGER DEMAND ANALYSIS – ASTORIA REGIONAL AIRPORT

DISTRIBUTION OF INTERNATIONAL 

TRAVEL

Ten percent of catchment area travelers had international itineraries. Table 4.5 shows international travelers by airport and region. Mexico and Central America was the most frequented international region with 51 percent, or 7,023 of the total 13,873 catchment area international travelers. Traffic primarily goes to the Mexican business center of Guadalajara, and the Mexican beach resorts of Puerto Vallarta, Los Cabos, and Cancun. Europe was the second largest international region with 25 percent. Paris was the largest European market followed by London. Asia was the third largest international region with 10 percent, and Canada was the fourth largest region amongst Astoria Regional Airport catchment area international travelers with five percent of international travel. The remaining top international regions were, in order of greatest to least: Australia and Oceania, Caribbean, Africa, South America, and the Middle East. 

TABLE 4.5 REGIONAL DISTRINTERNATIONAL PASSENGE

REGION 

Mexico & 

Central 

America 

Pax 

% of row 

% of colum

Europe 

Pax 

% of row 

% of colum

Asia 

Pax 

% of row 

% of colum

Canada 

Pax 

% of row 

% of colum

Australia & 

Oceania 

Pax 

% of row 

% of colum

Caribbean 

Pax 

% of row 

% of colum

Africa 

Pax 

% of row 

% of colum

South 

America 

Pax 

% of row 

% of colum

Middle East 

Pax 

% of row 

% of colum

Total passengers 

% of row 

% of column 
PASSENGER DEMAND ANALYSIS – ASTORIA REGIONAL AIRPORT

AIRLINES

 nformation in this section identifies airline use by catchment area air trav

airport and airline specific. The intent is to determine which airlines are 

destinations when air travel is accessed at an airport other than the local 

share at Portland International Airport and Seattle-Tacoma International Airdata and is an estimation of carrier share. 

AIRLINES 

USED 

AT 

PORTLAND INTERNATIONAL 

AIRPORTTable 5.1 provides the airline share for the top 25 true markets and total domestic share by airline at Portland International Airport. Alaska Airlines/Horizon Air captured 32 percent of the passengers from the Astoria Regional Airport catchment area that diverted to Portland. Delta Air Lines was second with 14 percent. United Airlines and Southwest Airlines were the next largest carriers used at Portland with 12 and 10 percent of the total Portland traffic. Southwest serves Portland, and their portion of diverting passengers from the Astoria Regional Airport catchment area is likely understated in the MIDT data. Understatement of market share for carriers like Southwest and other low-fare carriers is largely due to their low reliance on travel agencies to book passengers. 

I

TABLE 5.1 AIRLINES USED AT PORTLANRANK DESTINATIONS 

A

AS DL U

1 Las Vegas, NV 61 0 1 2 San Diego, CA 75 0 1 3 Orange County, CA 97 0 0 4 Phoenix, AZ 49 1 1 5 Los Angeles, CA 62 6 16 Oakland, CA 68 0 0 7 Orlando, FL 42 24 4 8 Reno, NV 30 0 3 9 Denver, CO 23 9 3

10 Sacramento, CA 39 0 0 11 Miami, FL 3 2 112 Palm Springs, CA 85 0 8 13 Honolulu, HI 2 34 1 14 Kahului, HI 9 3 2 15 Anchorage, AK 100 0 0 16 Indianapolis, IN 0 46 2 17 Ontario, CA 50 0 2 18 Nashville, TN 0 14 119 Dallas, TX (DFW) 0 0 0 20 San Francisco, CA 58 0 421 Minneapolis, MN 10 85 3 22 Spokane, WA 53 0 0 23 Chicago, IL (ORD) 9 0 624 Boise, ID 100 0 0 25 Salt Lake City, UT 6 67 0 

Totaltop2545106

Totaldomestic32141
PASSENGER DEMAND ANALYSIS – ASTORIA REGIONAL AIRPORT

AIRLINES 

USED 

AT 

SEATTLE-TACOMA INTERNATIONAL 

AIRPORT

Table 5.2 shows the airlines used when travelers from the Astoria Regional Airport catchm

Tacoma International Airport. Alaska/Horizon had the largest share of Astoria Regional Apassengers at Seattle carrying 37 percent of diverting passengers. Delta captured 19 percpassengers, and United captured 11 percent of the diverting passengers at Seattle. SouthJet Blue serve Seattle, and their traffic is likely understated. 

TABLE 5.2 AIRLINES USED AT SEATTLE/TACOMA INTERNATIONAL AIRPORT RANK DESTINATIONS 

AIRLINE % TOTAL 

AS DL UA AA HA OTHER PAX 

1 Las Vegas, NV 0 0 0 0 0 100 77 2 San Diego, CA 100 0 0 0 0 0 39 3 Orange County, CA 100 0 0 0 0 0 309 4 Phoenix, AZ 100 0 0 0 0 0 273 5 Los Angeles, CA 75 0 0 25 0 0 309 6 Oakland, CA 0 0 0 0 0 0 0 7 Orlando, FL 0 0 43 57 0 0 541 8 Reno, NV 33 0 0 0 0 67 116 9 Denver, CO 0 0 100 0 0 0 101 

10 Sacramento, CA 100 0 0 0 0 0 158 11 Miami, FL 0 0 0 0 0 100 116 12 Palm Springs, CA 0 0 0 0 0 0 0 13 Honolulu, HI 4 69 0 0 27 0 619 14 Kahului, HI 0 0 0 0 100 0 141 15 Anchorage, AK 83 0 0 0 0 17 464 16 Indianapolis, IN 0 100 0 0 0 0 39 17 Ontario, CA 0 0 0 0 0 0 0 18 Nashville, TN 0 0 0 0 0 100 193 19 Dallas, TX (DFW) 0 0 0 100 0 0 195 20 San Francisco, CA 0 0 100 0 0 0 77 21 Minneapolis, MN 0 75 0 0 0 25 155 22 Spokane, WA 100 0 0 0 0 0 503 23 Chicago, IL (ORD) 0 0 0 0 0 0 0 24 Boise, ID 0 0 0 0 0 0 0 25 Salt Lake City, UT 0 100 0 0 0 0 210 

Totaltop253128710 14104,634

Totaldomestic 

c 371911 8 7177,899
PASSENGER DEMAND ANALYSIS –ASTORIA REGIONAL AIRPORT

FACTORS AFFECTING AIR SERVICE DEMAND AND RETENTION

his section examines several factors that have affected and will contin

demand in the Astoria area and Astoria Regional Airport’s ability to refactors affecting an airport’s ability to retain passengers included in t

travel time from competing airports, and nonstop service availability at com

PASSENGER ACTIVITY COMPARITo better understand the changes in pPortland International Airport and SeatAirport, Exhibit 6.1 provides a depictiodestination passengers over the last 10 totals. During this period, Portland oripassengers decreased at a compounde0.6 percent and varied from 9,678,700 passengers. Seattle passengers have inannual growth rate of 0.4 percent vary20,722,270 passengers. Since 2002, Pcompounded annual growth rate of onhas grown at a compounded annual g

T

EXHIBIT 6.1 PASSENGER TRENDS 

16,00016,50017,00017,50018,00018,50019,00019,50020,00020,50021,000

2000200120022003200420052006200720082009

Calendar year

O&D Pax: SEA (000)

9,0009,3009,6009,90010,20010,50010,80011,10011,40011,70012,000

O&D Pax: PDX (000)

SEA PDX
PASSENGER DEMAND ANALYSIS – ASTORIA REGIONAL AIRPORT

AIRFARESWhen a traveler decides which airport to access for travel, airfares play a large role. Airfares affect air service demand and an airport’s ability to retain passengers. One-way airfares (excluding taxes and Passenger Facility Charges (PFC)) paid by travelers are used to measure the relative fare competitiveness between Portland International Airport and Seattle-Tacoma International Airport. Fares are for all air travelers using competing airports and are not reflective of the average fare paid by catchment area travelers diverting to competing airports. For Astoria Regional Airport, only three destinations appear in the U.S. DOT origin and destination traffic (i.e. Portland, Pendleton, and Seattle). For that reason, fares at Astoria were not compared to Portland or Seattle. Table 6.1 shows one-way average airfares for the top 25 catchment area domestic destinations. Average airfares are a result of many factors including: length of haul, availability of seats, business versus leisure fares, and airline competition. The overall average fare for calendar year 2009 at Portland International Airport was $147.45, which was $1.68 higher than Seattle-Tacoma International Airport. Portland and Seattle have fares that are on average within $2 of each other. However, the largest gap in the top 25 true markets was $39.94 between the lowest fare at Seattle and the lowest at Portland for flights to and from San Francisco. 

TABLE 6.1 U.S. DOT AVERAGE DRANK DESTINATION 

1 Las Vegas, NV 2 San Diego, CA 3 Orange County, CA 4 Phoenix, AZ 5 Los Angeles, CA 6 Oakland, CA 7 Orlando, FL 8 Phoenix, AZ 9 Denver, CO 

10 Sacramento, CA 11 Miami, FL 12 Palm Springs, CA 13 Honolulu, HI 14 Kahului, HI 15 Anchorage, AK 16 Indianapolis, IN 17 Ontario, CA 18 Nashville, TN 19 Dallas, TX (DFW) 20 San Francisco, CA 21 Minneapolis, MN 22 Spokane, WA 23 Chicago, IL (ORD) 24 Boise, ID 25 Salt Lake City, UT 

Average domestic fare 

Note: CY 2009; Fares do not include tax

No fare difference between Portland and Seattle The overall average fare for calendar year 2009 at Portland International Airport was $147.45, which was $1.68 higher than Seattle-Tacoma International Airport. 
PASSENGER DEMAND ANALYSIS –ASTORIA REGIONAL AIRPORT

Exhibit 6.2 tracks the average fares at Portland and Seattle from 2000 through 2009. Based on U.S. Dfares at Portland International Airport have ranged from $126 (2002) to $155 (2008). The average fare International Airport ranged from $136 (2002) to $162 (2008). Overall, average domestic fares at Portl

period increased at a compounded annual rate of 1.1 percent. Seattle’s fares grew at a compounded a

Overall, Portland’s and Seattle’s fares decreased significantly in 2009 due to the poor economy and the stimulate travel. 

EXHIBIT 6.2 10-YEAR AVERAGE DOMESTIC ONE-WAY FARE TREND 

$120$130$140$150$160$170

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009

One-way average fare

PDX SEA
PASSENGER DEMAND ANALYSIS – ASTORIA REGIONAL AIRPORT

TRAVEL 

TIME 

COMPARISON

Table 6.2 displays the overall flight time from Astoria Regional Airport to the top 10 catchment area de

Astoria Regional Airport or using nonstop or connecting service at Portland or Seattle. Accessible conne

International Airport require a minimum connecting time allowance of 1 hour 30 minutes to be includedrive time from Astoria to Portland International Airport is estimated at two hours one minute. As Tabl

is four minutes shorter than the flight and connection. However, not factored into this comparison is th

vehicle at Portland International Airport nor the time to check in and clear security, which is included in 

from Astoria. The drive time from Astoria to Seattle-Tacoma International Airport is estimated at three hours 13 minuAirport catchment area air traveler can save overall travel time in addition to the convenience of using t

the drive option from a time standpoint is a very viable substitute. Improving the air service at Astoria w

the fly local option. 

SeaPort Airlines’ disadvdo not use the main paPortland International Ahave ticketing and baggairlines as of yet. A pasPortland International Abags and take a shuttle terminal and check-in wand then clear security. connecting to Astoria epassengers are not requEnhanced ticketing and the carriers that serve PSeaPort more competit

TABLE 6.2 TRAVEL TIME COMPARISON (MINUTES) RANK 

CONNECTING 

DESTINATIONS 

AST 

CONNECT 

PDX 

NS/CONX 

SEA 

NS/CONX 

TIME 

SAVINGS 

1 Las Vegas, NV 260 256 339 (4) 2 San Diego, CA 276 272 358 (4) 3 Orange County, CA 270 266 355 (4) 4 Phoenix, AZ 278 274 363 (4) 5 Los Angeles, CA 264 260 353 (4) 6 Oakland, CA 225 221 318 (4) 7 Orlando, FL 540 536 520 (20) 8 Reno, NV 205 201 298 (4) 9 Denver, CO 275 271 345 (4) 

10 Sacramento, CA 210 206 298 (4) 

Note: Sample Week in May 2010 (1) ONP connection time = elapsed time leg + 90 minute minimum connect time + elapsed time leg 2 (2) PDX nonstop time = average drive time (2 hrs, 1 min) + nonstop elapsed time; PDX connection time = average drive time (2 hrs, 1 min) + connection elapsed time. (3) SEA nonstop time = average drive time (3 hrs, 13 min) + nonstop elapsed time 
PASSENGER DEMAND ANALYSIS – ASTORIA REGIONAL AIRPORT

NONSTOP 

SERVICE 

AVAILABILITY

Travelers drive to competing airports to access air service for many reasons, one of which is nonstop service availability. Table 6.3

compares the level of air service offered at Portland International Airport with that offered at Seattle-Tacoma International Airport. In May 2010, Portland International Airport offered nonstop service to 21 of the top 25 catchment area destinations with 865 weekly frequencies. Seattle had service to 24 of the top 25 markets with 1,492 flights per week. Astoria Regional Airport served one market overall, while Portland served 51 and Seattle served 89 overall. 

TABLE 6.3 NONSTOP SERVICE RANK DESTINATION 

1 Las Vegas, NV 2 San Diego, CA 3 Orange County, CA 4 Phoenix, AZ 5 Los Angeles, CA 6 Oakland, CA 7 Orlando, FL 8 Reno, NV 9 Denver, CO 

10 Sacramento, CA 11 Miami, FL 12 Palm Springs, CA 13 Honolulu, HI 14 Kahului, HI 15 Anchorage, AK 16 Indianapolis, IN 17 Ontario, CA 18 Nashville, TN 19 Dallas, TX (DFW) 20 San Francisco, CA 21 Minneapolis, MN 22 Spokane, WA 23 Chicago, IL (ORD) 24 Boise, ID 25 Salt Lake City, UT 

Totaltop25frequencies 

s 

Numberoftop25served

Totaldestinationsserved

High Level of Nonstop Service Portland has nonstop service to 21 of the top 25 destinations. Seattle-Tacoma International Airport has nonstop service to 24 of the top 25 markets. 
PASSENGER DEMAND ANALYSIS – ASTORIA REGIONAL AIRPORT

Table 6.4 provides Portland International Airport’s daily departures by airline for a sample 

week in May 2010. Portland had service to 51 destinations on 12 different airlines. Alaska Airlines/Horizon Air was the highest frequency provider providing 39 percent of the total 230 daily departures and providing 34 percent of total seats. Southwest Airlines was the second largest airline at Portland offering 39 daily flights to 13 destinations. United Airlines and United Express combined to be Portland’s third largest carrier with 18 percent of the total flights and 13 percent of the total seats. Service ranged from SeaPort’s nine-passenger planes operating to four destinations up to Hawaiian’s 264-passenger 767-300 that operates to Honolulu and Kahului. The bulk of Portland’s flights are in the 50 to 150 seat range. Table 6.5 shows Seattle-Tacoma International Airport’s level of service by airline. 

Alaska/Horizon is the primary service provider at Seattle-Tacoma International Airport with 228 daily flights accounting for 56 percent of the total 409 daily departures and 50 percent of the total seats available. Southwest and Delta Air Lines/Delta Connection provided a respective 10 and seven percent of Seattle’s total departures and a respective 11 and 10 percent of the 52,238 daily seats. Seattle has service to 89 nonstop destinations on 22 airlines. Service ranged from United Express’ 30-passenger planes operating to two destinations up to British Airways’ 351-passenger 747-400 operating to London’s Heathrow Airport. The bulk of Seattle’s flights are in the 70 to 180 seat range. 

TABLE 6.4 PORTLAND INTERNATIONAL AIRAND OUTBOUND SEATS 

AIRLINE 

DAILY 

DEPARTURES 

Alaska/Horizon 87 

Southwest 39 

United/United Express 42 

Delta/Delta Connection 17 

Continental 6 

US Airways 6 

American 5 

Frontier 4 

Hawaiian 2 

JetBlue 3 

Air Canada/Air Canada Jazz 5 

SeaPort 13 

Total 230 

Note: Sample Week in May 2010 

TABLE 6.5 SEATTLE-TACOMA INTERNATIONDEPARTURES AND OUTBOUND SEATS 

AIRLINE 

DAILY 

DEPARTURES 

Alaska/Horizon 228 

Southwest 41 

Delta/Delta Connection 28 

United/United Express 38 

American 15 

Continental 12 

US Airways 9 

Virgin America 7 

Frontier/Midwest 6 

JetBlue 5 

Hawaiian 2 

Air Canada/Air Canada Jazz 9 

AirTran 3 

British Airways 1 

Lufthansa 1 

Asiana 1 

Korean 1 

Air France 1 

EVA 1 

Icelandair 1 

Hainan 1 

Sun Country 0.4 

Total 409 

Note: Sample Week in May 2010 
PASSENGER DEMAND ANALYSIS –ASTORIA REGIONAL AIRPORT

SITUATION ANALYSIS

his Passenger Demand Analysis recaps 

the performance of the Astoria Regional Airport during the recession 

of 2009. Astoria Regional Airport is situated on the coast at the mouth of the Columbia River and serves a catchment area with an estimated population of 92,014. Astoria is approximately 100 miles from Portland International Airport and 170 miles from Seattle-Tacoma International Airport. Access to either airport requires traveling part way on winding two-lane highways. With the aid of a ConnectOregon grant of $3.6 million, Astoria was able to in nine-seat Pilatus PC-12 aircraft operated by SeaPort Airlines starting in Mstruggled due to the high cost of the Pilatus aircraft, low ridership, and the ticketing and baggage agreements which have resulted in the service not breservation systems. Other than locally, the larger marketplace is virtually u

air service to Astoria. The net result has been to create a need for a high dethe service. The small population base and commercial activity results in a modest true 138,732. Like many coastal communities, Astoria benefits from a relatively ties to its historical Lewis and Clark role and a limited amount of Coast Guaactivity. However, the catchment area’s most important economic segment Though none of those elements create a large air service demand, they do cservice need. 

T
PASSENGER DEMAND ANALYSIS –ASTORIA REGIONAL AIRPORT

Going forward there is an urgent need to make Astoria’s air service self-sustaining. The potential replacwith the lower cost Cessna Caravan is a positive first step in making the service less subsidy dependent. expanding interline ticketing and baggage agreements and perhaps codesharing will further increase th

utility of the service. Another benefit would result from the service being displayed in internet and rese

would be a quantum leap forward in marketplace awareness of Astoria air service. Based on the previoAstoria’s air service should continue to be linked to Portland though there is essentially no local market 

potential is for connecting passengers to beyond destinations. Seattle service could be a future consideconnection between Astoria’s fishing community and the Alaska fishing industry. Service to Seattle woflights used Seattle-Tacoma International Airport instead of King County International Airport where theopportunities without a van or taxi ride back to Seattle-Tacoma International Airport. Going forward, the community needs to continue to promote using the local airport. The flight schedu

will better match the current demand. The decrease of passengers from March through May is a conceneeds to be reversed if the community is to maintain air service. Working with SeaPort on issues that into, interline ticket and baggage agreements and improving overall visibility of the service should help to 

service picture in Astoria. 
PASSENGER DEMAND ANALYSIS –ASTORIA REGIONAL AIRPORT

APPENDIX A. TOP 50 TRUE MARKETS 

TABLE A.1 ASTORIA REGIONAL AIRPORT TOP 50 TRUE MARKETS RANK DESTINATION 

REPORTED 

PAX 

RETENTION 

% 

TRUE 

MARKET PDEW 

DIVERTING PAX 

PDX SEA 

1 Las Vegas, NV 0 0 9,199 13 9,122 77 2 San Diego, CA 0 0 4,600 6 4,561 39 3 Orange County, CA 0 0 4,368 6 4,059 309 4 Phoenix, AZ 0 0 4,366 6 4,093 273 5 Los Angeles, CA 0 0 4,136 6 3,827 309 6 Oakland, CA 0 0 3,788 5 3,788 0 7 Orlando, FL 0 0 3,788 5 3,247 541 8 Reno, NV 0 0 3,092 4 2,976 116 9 Denver, CO 0 0 2,781 4 2,680 101 

10 Sacramento, CA 0 0 2,472 3 2,314 158 11 Miami, FL 0 0 2,396 3 2,281 116 12 Palm Springs, CA 0 0 2,358 3 2,358 0 13 Honolulu, HI 0 0 2,224 3 1,605 619 14 Kahului, HI 0 0 2,188 3 2,048 141 15 Anchorage, AK 0 0 2,165 3 1,701 464 16 Indianapolis, IN 0 0 2,126 3 2,087 39 17 Ontario, CA 0 0 1,855 3 1,855 0 18 Nashville, TN 0 0 1,855 3 1,662 193 19 Dallas, TX (DFW) 0 0 1,832 3 1,637 195 20 San Francisco, CA 0 0 1,739 2 1,662 77 21 Minneapolis, MN 0 0 1,701 2 1,546 155 22 Spokane, WA 0 0 1,699 2 1,195 503 23 Chicago, IL (ORD) 0 0 1,544 2 1,544 0 24 Boise, ID 0 0 1,505 2 1,505 0 25 Salt Lake City, UT 0 0 1,467 2 1,257 210 26 King Salmon, AK 0 0 1,391 2 1,314 77 27 Guadalajara, Mexico 0 0 1,388 2 1,388 0 28 Fort Lauderdale, FL 0 0 1,353 2 1,353 0 29 Puerto Vallarta, Mexico 0 0 1,323 2 1,191 132 30 Atlanta, GA 0 0 1,314 2 1,044 271 31 Tampa, FL 0 0 1,198 2 1,198 0 32 Pittsburgh, PA 0 0 1,198 2 1,198 0 
PASSENGER DEMAND ANALYSIS –ASTORIA REGIONAL AIRPORT

TABLE A.1 ASTORIA REGIONAL AIRPORT TOP 50 TRUE MARKETS RANK DESTINATION 

REPORTED 

PAX 

RETENTION 

% 

TRUE 

MARKET PDEW 

DIVERTING PAX 

PDX SEA 

33 San Antonio, TX 0 0 1,082 1 966 116 34 Washington, DC (DCA) 0 0 1,044 1 966 77 35 Burbank, CA 0 0 1,005 1 966 39 36 New York, NY (JFK) 0 0 1,005 1 966 39 37 New Orleans, LA 0 0 1,005 1 1,005 0 38 Lihue, HI 0 0 1,000 1 885 115 39 Oklahoma City, OK 0 0 943 1 943 0 40 Kona, HI 0 0 932 1 853 79 41 San Jose Cabo, Mexico 0 0 909 1 909 0 42 Kansas City, MO 0 0 905 1 865 39 43 Cancun, Mexico 0 0 865 1 777 89 44 Kenai, AK 0 0 789 1 749 39 45 Boston, MA 0 0 750 1 710 39 46 Houston, TX (IAH) 0 0 750 1 750 0 47 Mexico City, Mexico 0 0 713 1 713 0 48 Fresno, CA 0 0 673 1 633 40 49 Paris-De Gaulle, France 0 0 648 1 514 134 50 El Paso, TX 0 0 634 1 634 0 

Top 50 destinations 0 0 96,061 132 90,102 5,960

Total Domestic 3,316 3 124,859 171 113,644 7,899

Total International 0 0 13,873 19 12,971 902

Total all markets 3,316 2 138,732 190 126,615 8,801
PASSENGER DEMAND ANALYSIS – ASTORIA REGIONAL AIRPORT

APPENDIX B.

GLOSSARY

Airline codes AA ...........................................American Airlines AS .............................. Alaska Airlines/Horizon Air DL ................................................ Delta Air Lines HA ........................................... Hawaiian Airlines UA ............................................... United Airlines US ..................................................... US Airways WN ........................................ Southwest Airlines Airport catchment area (ACA) The geographic area surrounding an airport from which that airport can reasonably expect to draw passenger traffic. The airport catchment area is sometimes called the service area. Airport codes AST ................................................... Astoria, OR BFI ................................ Seattle-Boeing Field, WA 

DCA ............................ Washington-National, DC DEN ................................................. Denver, CO DFW .................................... Dallas- Ft. Worth, TX IAH ........................ Houston Intercontinental, TX JFK ................................. New York-Kennedy, NY LAS ............................................... Las Vegas, NV 

LAX ........................................... Los Angeles, CA MCO ............................ Orlando-International, FL OAK ................................................ Oakland, CA ORD ...................................... Chicago-O’Hare, IL PDT .............................................. Pendleton, OR PDX ................................................. Portland, OR 

Airport Codes (continued) PHX ................................ Phoenix-Sky Harbor, AZ RNO..................................................... Reno, NV SAN ............................................. San Diego, CA SEA...................................................Seattle, WA SMF ........................................... Sacramento, CA SNA ..................................... Orange County, CA Average airfare The average of the airfares reported by the airlines to the U.S. DOT. The average airfare does not include taxes or passenger facility charges and represents one-half of a roundtrip ticket. Destination airport Any airport where the air traveler spends four hours or more. This is the Federal Aviation Administration definition. Diversion Passengers who do not use the local airport for air travel, but instead use a competing airport to originate the air portion of their trip. Enplanement A passenger boarding a commercial aircraft. FAA Acronym for the Federal Aviation Administration. 

GDS/CRS Acronyms for Global Dknown as Computer Rare four Global DistribStates, including Amad(Apollo), Sabre, Inc., aHub An airport used by an get passengers to theipart of a hub and spomoving between airpoflights change planes edestination. Also an aiused by the FAA (e.g., medium hub, and largInitiated (origin) Origin and destination their trip from within tLoad factor The percentage of airpby passengers. Local market The number of air travtwo points via nonstop 
PASSENGER DEMAND ANALYSIS – ASTORIA REGIONAL AIRPORT

MIDT Acronym for Marketing Information Data Tapes provided by the Global Distribution Systems. MSA Acronym for Metropolitan Statistical Area. MSAs have at least one urban cluster with a population of at least 50,000 plus adjacent territory that has a high degree of social and economic integration with the core as measured by commuting ties. Narrow-body jet A jet aircraft with a single aisle designed for seating over 100 passengers. Nonstop flight Air travel between two points without stopping at an intermediate airport. Onboard passengers The number of passengers transported on one flight segment. Origin and destination (O&D) passengers Includes all originating and destination passengers. In the context of this report, it describes the passengers arriving and departing an airport. Originating airport The airport used by an air traveler for the first enplanement of a commercial air flight. 

Passenger Facility Charge Fee imposed by airports of $1 to $4.50 on enplaning passengers. The fees are used by airports to fund FAA approved airport improvement projects. Pax Abbreviation for passengers. PDEW Abbreviation for passengers daily each way. Point-to-point Nonstop service that does not stop at an airline’s hub and whose primary purpose is to carry local traffic rather than connecting traffic. Referred passengers Origin and destination passengers who began their trip from outside the catchment area. Regional jet A jet aircraft with a single aisle designed for seating fewer than 100 passengers. Retained passengers (retention) Passengers who use the local airport for air travel instead of using a competing airport to originate the air portion of their trip. Stimulated passengers Additional/“new” passengers that are generated by the introduction of service or by decreases in airfares not included in the true market. 

True market Total number of air traare using a competing area served by Astoria market estimate includmarket and for specifiTurboprop aircraA type of engine that propeller. Turboprops and business aircraft befficiency at speeds slolower than, those of a U.S. DOT Acronym for U.S. DepWide-body jet A jet aircraft with two greater than 175 pass
FOR MORE INFORMATION, PLEASE CONTACT

MEAD & HUNT, INC. ■ 497 OAKWAY ROAD, SUITE 220 ■ EUGENE, OR 97401 

541.689.9997 ■ AIRSERVICE@MEADHUNT.COM ■ WWW.MEADHUNT.COM