UNITED STATES DISTRICT COURT

SOUTHERN DISTRICT OF FLORIDA

CASE NO. 

NELSON FERNANDEZ, 

Plaintiff,

vs.

BUILD-A-BEAR WORKSHOP, 

INC., a foreign for-profit 

corporation,

Defendant.

____________________________/

COMPLAINT

Plaintiff NELSON FERNANDEZ, through undersigned counsel, sues Defendant BUILDA-BEAR WORKSHOP, INC., a foreign for-profit corporation, and alleges as follows:

1. This is an action for declaratory and injunctive relief, attorney’s fees, costs, and 

litigation expenses for unlawful disability discrimination in violation of Title III of the Americans 

with Disabilities Act, 42 U.S.C. §§12181-12189 (“ADA”), as amended, and 28 C.F.R. Part 36. 

 2. This Court has jurisdiction over this case based on federal question jurisdiction, 28 

U.S.C. §1331, and the provisions of the ADA. Plaintiff seeks declaratory and injunctive relief 

pursuant to 28 U.S.C. §§2201 and 2202.

3. Venue is proper in this Court as all actions complained of herein and injuries and 

damages suffered occurred in the Southern District of Florida.

4. Plaintiff NELSON FERNANDEZ is a resident of Palm Beach County, Florida, is 

sui juris, and is disabled as defined by the ADA and ADA Amendments Act of 2008, 42 U.S.C. 

§12101 (“ADAAA”).

Case 9:22-cv-81929-DMM Document 1 Entered on FLSD Docket 12/15/2022 Page 1 of 19
5. Plaintiff is and at all relevant times has been a visually and physically disabled 

person who has been diagnosed with Relapsing-Remitting Multiple Sclerosis (“RRMS”). As a 

result of his disease, Plaintiff is currently paralyzed in approximately 80% to 90% of his body as 

a whole and only has very limited use of his left hand. Further as a consequence of his disease, 

Plaintiff has developed optic neuritis and is visually disabled, with complete blindness in one eye 

and very limited vision in the other eye. Plaintiff thus is substantially limited in performing one 

or more major life activities, including, but not limited to, seeing and accurately visualizing his 

world and adequately traversing obstacles. As such, he is a member of a protected class under the

ADA, 42 U.S.C. §12102(1)-(2), the regulations implementing the ADA set forth at 28 CFR 

§§36.101, et seq., and 42 U.S.C. §3602(h). Plaintiff further is an advocate of the rights of similarly 

situated disabled persons and is a “tester” for the purposes of asserting his civil rights and 

monitoring, ensuring, and determining whether places of public accommodation and/or their 

respective and associated websites are in compliance with the ADA and any other applicable 

disability laws, regulations, and ordinances. 

6. Because he is visually disabled, Plaintiff cannot use his computer without the 

assistance of appropriate and available auxiliary aids, screen reader software, and other technology 

and assistance. Screen reader software translates the visual internet into an auditory equivalent. 

At a rapid pace, the software reads the content of a webpage to the user. “The screen reading 

software uses auditory cues to allow a visually impaired user to effectively use websites. For 

example, when using the visual internet, a seeing user learns that a link may be ‘clicked,’ which 

will bring him to another webpage, through visual cues, such as a change in the color of the text 

(often text is turned from black to blue). When the sighted user's cursor hovers over the link, it 

changes from an arrow symbol to a hand. The screen reading software uses auditory -- rather than 

Case 9:22-cv-81929-DMM Document 1 Entered on FLSD Docket 12/15/2022 Page 2 of 19
visual -- cues to relay this same information. When a sight impaired individual reaches a link that 

may be ‘clicked on,’ the software reads the link to the user, and after reading the text of the link 

says the word ‘clickable.’...Through a series of auditory cues read aloud by the screen reader, the 

visually impaired user can navigate a website by listening and responding with his keyboard.” 

Andrews v. Blick Art Materials, LLC, 17-CV-767, 2017 WL 6542466, at *6-7 (E.D.N.Y. Dec. 21, 

2017).

7. Defendant is a foreign for-profit corporation authorized to do business and doing 

business in the State of Florida. Defendant owns, operates, and/or controls a chain of retail stores

selling children’s toys and accessories, including one of the stores Plaintiff intended to patronize 

in the near future located at 10300 Forest Hill Boulevard, Wellington, Florida. 

8. Plaintiff’s visual disability limits him in the performance of major life activities, 

including sight, and he requires assistive technologies, auxiliary aids, and services for effective 

communication, including communication in connection with his use of a computer. 

9. Plaintiff frequently accesses the internet. Because he is significantly and 

permanently visually disabled, to effectively communicate and comprehend information available 

on the internet and thereby access and comprehend websites, Plaintiff uses commercially available 

screen reader software to interface with the various websites.

10. At all times material hereto, Defendant was and still is an organization that owns,

operates, and/or controls a chain of retail stores selling children’s toys and accessories under the 

name “Build A Bear”. Each Build A Bear store is open to the public. As the owner and operator 

of these retail stores, Defendant is defined as a place of “public accommodation" within meaning 

of the ADA because Defendant is a private entity which owns and/or operates “a bakery, grocery 

Case 9:22-cv-81929-DMM Document 1 Entered on FLSD Docket 12/15/2022 Page 3 of 19
store, clothing store, hardware store, shopping center, or other sales or rental establishment,” per 

42 U.S.C. §12181(7)(E) and 28 C.F.R. §36.104(2).

11. Because Defendant is a store open to the public, each of Defendant’s physical stores 

is a place of public accommodation subject to the requirements of the ADA, 42 U.S.C. §12182, 

§12181(7)(E), and its implementing regulations, 28 C.F.R. Part 36. 

12. Defendant also owns, controls, maintains, and/or operates an adjunct website, 

https://www.buildabear.com (the “Website”). One of the functions of the Website is to provide 

the public information on the locations of Defendant’s stores through a “store locator” feature. 

Defendant also sells to the public its merchandise through the Website, which acts as a point of 

sale for merchandise available in, from, and through Defendant’s physical stores. 

13. The Website also services Defendant’s physical stores by providing information on 

available products, services, tips and advice, editorials, sales campaigns, events, and other 

information that Defendant is interested in communicating to its customers.

14. Because the Website allows the public the ability to secure information about the 

locations of Defendant’s physical stores, purchase merchandise also available for purchase in and 

from the physical stores, purchase gift cards for use online and in the physical stores, arrange 

instore pickups and returns of merchandise purchased online, and sign up for an emailer to receive 

exclusive online offers, benefits, invitations, and discounts for use online and in the physical stores, 

the Website has a nexus to, and is an extension of and gateway to, the goods, services, privileges, 

and advantages of Defendant’s physical stores, which are places of public accommodation under 

the ADA. As an extension of and service, privilege, and advantage provided by a place of public 

accommodation as defined under the ADA, the Website is an extension of the services, privileges, 

and advantages made available to the general public by Defendant at and through its brick-andCase 9:22-cv-81929-DMM Document 1 Entered on FLSD Docket 12/15/2022 Page 4 of 19
mortar locations and businesses. Furthermore, the Website is a necessary service and privilege of 

Defendant’s physical stores in that, as a point of sale for the stores, it enables users of the Website 

to make online purchases of Defendant’s merchandise that is available from and in its physical 

stores.

15. Because the public can view and purchase Defendant’s goods through the Website 

that are also offered for sale in Defendant’s physical stores, thus having the Website act as a point 

of sale for Defendant’s products also sold in the physical stores, purchase gift cards to make 

purchases both online and in the physical stores, arrange in-store pickups and returns of 

merchandise purchased online, and sign up for an emailer to receive exclusive online offers, 

benefits, invitations, and discounts for use online and in the physical stores, the Website is an 

extension of and gateway to the physical stores, which are places of public accommodation 

pursuant to the ADA, 42 U.S.C. §12181(7)(E). As such, the Website is a necessary service, 

privilege, and advantage of Defendant’s brick-and-mortar stores that must comply with all 

requirements of the ADA, must not discriminate against individuals with visual disabilities, and 

must not deny those individuals the same full and equal access to and enjoyment of the goods, 

services, privileges, and advantages afforded the non-visually disabled public both online and in 

the physical stores.

16. At all times material hereto, Defendant was and still is an organization owning,

operating, and/or controlling the Website. Since the Website is open to the public through the 

internet, by this nexus the Website is an intangible service, privilege, and advantage of Defendant’s 

brick-and-mortar stores that must comply with all requirements of the ADA, must not discriminate 

against individuals with visual disabilities, and must not deny those individuals the same full and 

equal access to and enjoyment of the goods, services, privileges, and advantages as afforded the 

Case 9:22-cv-81929-DMM Document 1 Entered on FLSD Docket 12/15/2022 Page 5 of 19
non-visually disabled public both online and in the physical stores. As such, Defendant has 

subjected itself and the Website to the requirements of the ADA.

17. Plaintiff is and/or has been a customer who is interested in patronizing, and intends 

to patronize in the near future once the Website’s access barriers are removed or remedied, 

Defendant’s physical stores (including the store located at 10300 Forest Hill Boulevard,

Wellington, Florida), and to search for the brick-and-mortar stores, check store hours and 

merchandise pricing, purchase merchandise, purchase gift cards, arrange in-store pickups and 

returns of merchandise purchased online, and sign up for an emailer to receive exclusive offers, 

benefits, invitations, and discounts for use on the Website or in Defendant’s physical stores. In 

the alternative, Plaintiff intends to monitor the Website in the near future as a tester to ascertain 

whether it has been remedied and updated to interact properly with screen reader software. 

18. The opportunity to shop and pre-shop Defendant’s merchandise, purchase gift cards 

online, arrange in-store pickups and returns of merchandise purchased online, and sign up for an 

emailer to receive exclusive online offers, benefits, invitations, and discounts for use both online 

and in the physical stores from his home are important and necessary accommodations for Plaintiff 

because traveling outside of his home as a visually disabled individual is often a difficult, 

hazardous, frightening, frustrating, and confusing experience. Defendant has not provided its 

business information in any other digital format that is accessible for use by blind and visually 

disabled individuals using screen reader software.

19. Like many consumers, Plaintiff accesses a number of websites at a time to help plan 

his store visits and to compare merchandise, services, prices, sales, discounts, and promotions. 

Plaintiff may look at several dozens of sites to compare features, discounts, promotions, and prices.

Case 9:22-cv-81929-DMM Document 1 Entered on FLSD Docket 12/15/2022 Page 6 of 19
20. During the month of October 2022, Plaintiff attempted on a number of occasions 

to utilize the Website to browse through the merchandise and online offers to educate himself as 

to the merchandise, services, sales, discounts, and promotions being offered, learn about the brickand-mortar stores, check store hours, and check merchandise pricing with the intent to make a 

purchase through the Website or in one of the physical stores. Plaintiff also attempted to access 

and utilize the Website in his capacity as a tester to determine whether it was accessible to blind 

and visually disabled persons such as himself who use screen reader software to access and 

navigate company websites.

21. Plaintiff utilizes available screen reader software that allows individuals who are 

blind and visually disabled to communicate with websites. However, Defendant’s Website 

contains access barriers that prevent free and full use by blind and visually disabled individuals 

using keyboards and available screen reader software. These barriers are pervasive and include, 

but are not limited to: 

a. Home page mislabeled as "link build a bear workshop";

b. At header, Build a Bear Workshop icon, Heart Box icon, and Bear Cave icon are all 

mislabeled as "link";

c. When choosing a furry friend, the name of the item is inaccessible, and the cursor jumps 

to the select button on each item;

d. In the Sale link, when browsing the product name is read but the price is inaccessible;

e. If the product is limited in quantity, the notification is not labeled to integrate with the 

screen reader;

f. The telephone number lacks a full description; it is read as a number and does not specify 

it is a telephone number; and

g. Social media links at the footer of the Website are all mislabeled as "link image".

Case 9:22-cv-81929-DMM Document 1 Entered on FLSD Docket 12/15/2022 Page 7 of 19
22. Plaintiff attempted to locate an “accessibility” notice, statement, or policy on the 

Website that would direct him to a webpage with contact information for disabled individuals who 

have questions or concerns about, or who are having difficulties communicating with, the Website. 

However, Plaintiff was unable to do so because no such link or notice, statement, or policy existed 

on the Website.

23. The fact that Plaintiff could not communicate with or within the Website left him

feeling excluded, frustrated, and humiliated, and gave him a sense of isolation and segregation, as 

he is unable to participate in the same shopping experience, with the same access to the 

merchandise, sales, services, discounts, and promotions, as provided at the Website and in the 

physical stores as the non-visually disabled public.

24. Plaintiff desires and intends, in the near future once the Website’s access barriers 

are removed or remedied, to patronize one or more of Defendant’s physical stores and to use the 

Website, but he is presently unable to do so as he is unable to effectively communicate with 

Defendant due to his severe visual disability and the Website’s access barriers. Alternatively, as 

a tester using screen reader software, Plaintiff is unable to effectively access, navigate, and 

communicate with Defendant through the Website due to his severe visual disability and the 

Website’s access barriers. Thus, Plaintiff as well as others who are blind and with visual 

disabilities will suffer continuous and ongoing harm from Defendant’s intentional acts, omissions, 

policies, and practices as set forth herein unless properly enjoined by this Court.

25. Because of the nexus between Defendant’s retail stores and the Website, and the 

fact that the Website clearly provides support for and is connected to Defendant’s retail stores for 

its operation and use, the Website is an intangible service, privilege, and advantage of Defendant’s 

brick-and-mortar stores that must comply with all requirements of the ADA, must not discriminate 

Case 9:22-cv-81929-DMM Document 1 Entered on FLSD Docket 12/15/2022 Page 8 of 19
against individuals with disabilities, and must not deny those individuals the same full and equal 

access to and enjoyment of the goods, services, privileges, and advantages as afforded the nonvisually disabled public both online and in the physical stores, which are places of public 

accommodation subject to the requirements of the ADA.

26. On information and belief, Defendant has not initiated a Web Accessibility Policy 

to ensure full and equal use of the Website by individuals with disabilities.

27. On information and belief, Defendant has not instituted a Web Accessibility 

Committee to ensure full and equal use of Website by individuals with disabilities.

28. On information and belief, Defendant has not designated an employee as a Web 

Accessibility Coordinator to ensure full and equal use of the Website by individuals with 

disabilities.

29. On information and belief, Defendant has not instituted a Web Accessibility User 

Accessibility Testing Group to ensure full and equal use of the Website by individuals with 

disabilities.

30. On information and belief, Defendant has not instituted a User Accessibility 

Testing Group to ensure full and equal use of the Website by individuals with disabilities.

31. On information and belief, Defendant has not instituted a Bug Fix Priority Policy.

32. On information and belief, Defendant has not instituted an Automated Web 

Accessibility Testing program. 

33. Defendant has not created and instituted a Specialized Customer Assistance line or 

service or email contact mode for customer assistance for the visually disabled.

34. Defendant has not created and instituted on the Website a page for individuals with 

disabilities, nor displayed a link and information hotline, nor created an information portal 

Case 9:22-cv-81929-DMM Document 1 Entered on FLSD Docket 12/15/2022 Page 9 of 19
explaining when and how Defendant will have the Website, applications, and digital assets 

accessible to the visually disabled or blind community.

35. The Website does not meet the Web Content Accessibility Guidelines (“WCAG”) 

2.0 Level AA or higher versions of web accessibility.

36. Defendant has not disclosed to the public any intended audits, changes, or lawsuits 

to correct the inaccessibility of the Website to visually disabled individuals who want the safety 

and privacy of purchasing Defendant’s merchandise offered on the Website online from their 

homes.

37. Defendant thus has not provided full and equal access to and enjoyment of the 

goods, services, facilities, privileges, advantages, and accommodations provided by and through 

the Website in contravention of the ADA.

38. Public accommodations under the ADA must ensure that their places of public 

accommodation provide effective communication for all members of the general public, including 

individuals with visual disabilities such as Plaintiff.

39. The broad mandate of the ADA is to provide an equal opportunity for individuals 

with disabilities to participate in and benefit from all aspects of American civic and economic life. 

That mandate extends to internet shopping websites such as the Website at issue in the instant 

action.

40. Defendant is, and at all relevant times has been, aware of the barriers to effective 

communication within the Website which prevent individuals with visual disabilities from the 

means to comprehend information presented therein.

41. Defendant is, and at all relevant times has been, aware of the need to provide full 

access to all visitors to the Website.

Case 9:22-cv-81929-DMM Document 1 Entered on FLSD Docket 12/15/2022 Page 10 of 19
42. The barriers that exist on the Website result in discriminatory and unequal 

treatment of individuals with visual disabilities, including Plaintiff.

43. Plaintiff has no plain, adequate, or complete remedy at law to redress the wrongs 

alleged hereinabove, and this suit for declaratory judgment and injunctive relief is his only means 

to secure adequate and complete redress from Defendant’s unlawful and discriminatory practices 

in connection with the Website’s access and operation.

44. Notice to Defendant is not required because of Defendant’s failure to cure the 

violations. 

45. Enforcement of Plaintiff’s rights under the ADA is right and just pursuant to 28 

U.S.C. §§2201 and 2202.

46. Plaintiff has retained the undersigned attorneys to represent him in this case and 

has agreed to pay them a reasonable fee for their services.

COUNT I – VIOLATION OF THE ADA

47. Plaintiff re-alleges paragraphs 1 through 46 as if set forth fully herein.

48. Pursuant to 42 U.S.C. §12181(7)(E), Defendant is a public accommodation under 

the ADA and thus is subject to the ADA.

49. Pursuant to 42 U.S.C. §12181(7)(E), the Website is covered under the ADA 

because it provides the general public with the ability to locate and learn about Defendant’s stores, 

purchase merchandise that is also available for purchase from and in the physical stores, purchase 

gift cards for use both online and in the physical stores, arrange in-store pickups and returns of 

merchandise purchased online, and sign up for an emailer to receive exclusive online offers, 

benefits, invitations, and discounts for use both online and in the physical stores. The Website 

thus is an extension of, gateway to, and intangible service, privilege, and advantage of Defendant’s 

Case 9:22-cv-81929-DMM Document 1 Entered on FLSD Docket 12/15/2022 Page 11 of 19
physical stores. The Website also serves to augment Defendant’s physical stores by providing the 

public information about the stores and by educating the public as to Defendant’s available 

merchandise sold through the Website and in the physical stores.

50. Under Title III of the ADA, 42 U.S.C. §12182(b)(1)(A)(II), it is unlawful 

discrimination to deny individuals with disabilities or a class of individuals with disabilities an 

opportunity to participate in or benefit from the goods, services, facilities, privileges, advantages, 

or accommodation, which is equal to the opportunities afforded to other individuals.

51. Specifically, under Title III of the ADA, 42 U.S.C. §12182(b)(2)(A)(II), unlawful 

discrimination includes, among other things, “a failure to make reasonable modifications in 

policies, practices, or procedures, when such modifications are necessary to afford such goods, 

services, facilities, privileges, advantages, or accommodations to individuals with disabilities, 

unless the entity can demonstrate that making such modifications would fundamentally alter the 

nature of such goods, services, facilities, privileges, advantages or accommodations.”

52. In addition, under Title III of the ADA, 42 U.S.C. §12182(b)(2)(A)(III), unlawful 

discrimination includes, among other things, “a failure to take such steps, as may be necessary to 

ensure that no individual with a disability is excluded, denied services, segregated or otherwise 

treated differently than other individuals because of the absence of auxiliary aids and services, 

unless the entity can demonstrate that taking such steps would fundamentally alter the nature of 

the good, service, facility, privilege, advantage, or accommodation being offered or would result 

in an undue burden.”

53. Defendant’s Website must comply with the ADA, but it does not as specifically 

alleged hereinabove and below.

Case 9:22-cv-81929-DMM Document 1 Entered on FLSD Docket 12/15/2022 Page 12 of 19
54. Because of the inaccessibility of the Website, individuals with visual disabilities 

are denied full and equal access to and enjoyment of the goods, information, and services that 

Defendant has made available to the public on its Website and in its physical stores in violation of 

42 U.S.C. §12101, et seq, and as prohibited by 42 U.S.C. §12182, et seq.

55. The Website was subsequently visited by Plaintiff’s expert in November 2022 and 

the expert determination was that the same access barriers that Plaintiff had initially encountered, 

as well as numerous additional access barriers, existed. Despite being a defendant in prior ADA 

accessibility lawsuits, which likely resulted in confidential settlement agreements that obligated 

Defendant to fully remediate the Website, Defendant has made insufficient material changes or 

improvements to the Website to enable its full use, enjoyment, and accessibility for visually 

disabled persons such as Plaintiff. Defendant also has not disclosed to the public any intended 

audits, changes, or lawsuits to correct the inaccessibility of the Website to visually disabled 

individuals, nor has it posted on the Website a conspicuous and effective “accessibility” notice, 

statement, or policy to provide blind and visually disabled persons such as Plaintiff with a viable 

alternative means to access and navigate the Website. Defendant thus has failed to make reasonable 

modifications in its policies, practices, or procedures when such modifications are necessary to 

afford goods, services, facilities, privileges, advantages, or accommodations to individuals with 

disabilities, in violation of 28 C.F.R. §36.302. The lack of a viable and effective “accessibility”

notice, policy, or statement and the numerous access barriers as set forth in the Declaration of 

Plaintiff’s expert, Robert D. Moody, attached hereto as Composite Exhibit “A” and the contents 

of which are incorporated herein by reference, continue to render the Website not fully accessible 

to users who are blind and visually disabled, including Plaintiff. 

Case 9:22-cv-81929-DMM Document 1 Entered on FLSD Docket 12/15/2022 Page 13 of 19
56. More violations may be present on other pages of the Website, which can and will 

be determined and proven through the discovery process in this case.

57. Further, the Website does not offer or include the universal symbol for the disabled 

that would permit disabled individuals to access the Website’s accessibility information and 

accessibility facts.

58. There are readily available, well-established guidelines on the internet for making 

Websites accessible to the blind and visually disabled. These guidelines have been followed by 

other large business entities in making their websites accessible. Examples of such guidelines 

include, but are not limited to, adding alt-text to graphics and ensuring that all functions can be 

performed using a keyboard. Incorporating such basic components to make the Website accessible 

would neither fundamentally alter the nature of Defendant’s business nor would it result in an 

undue burden to Defendant.

59. Defendant has violated the ADA -- and continues to violate the ADA -- by denying 

access to the Website by individuals such as Plaintiff with visual disabilities who require the 

assistance of interface with screen reader software to comprehend and access internet websites. 

These violations within the Website are ongoing.

60. The ADA requires that public accommodations and places of public 

accommodation ensure that communication is effective. 

61. According to 28 C.F.R. §36.303(b)(1), auxiliary aids and services include “voice, 

text, and video-based telecommunications products and systems”. Indeed, 28 C.F.R. 

§36.303(b)(2) specifically states that screen reader software is an effective method of making 

visually delivered material available to individuals who are blind or have low vision.

Case 9:22-cv-81929-DMM Document 1 Entered on FLSD Docket 12/15/2022 Page 14 of 19
62. According to 28 C.F.R. §36.303(c), public accommodations must furnish 

appropriate auxiliary aids and services where necessary to ensure effective communication with 

individuals with disabilities: “In order to be effective, auxiliary aids and services must be provided 

in accessible formats, in a timely manner, and in such a way as to protect the privacy and 

independence of the individual with a disability,” 28 C.F.R. §36.303(c)(1)(ii).

63. Part 36 of Title 28 of the C.F.R. was designed and is implemented to effectuate 

subtitle A of Title III of the ADA, which prohibits discrimination on the basis of disability by 

public accommodations, and requires places of public accommodation to be designed, constructed, 

and altered in compliance with the accessibility standards established by Part 36.

64. As alleged hereinabove, the Website has not been designed to interface with the 

widely and readily available technologies that can be used to ensure effective communication, and 

thus violates the ADA.

65. As a direct and proximate result of Defendant’s failure to provide an ADA 

compliant Website, with a nexus to its brick-and-mortar stores, Plaintiff has suffered an injury in 

fact by being denied full access to, enjoyment of, and communication with Defendant’s Website 

and its physical stores. 

66. Because of the inadequate development and administration of the Website, Plaintiff 

is entitled to injunctive relief pursuant to 42 U.S.C. §12133 and 28 C.F.R. §36.303 to remedy the 

ongoing disability discrimination. 

67. Pursuant to 42 U.S.C. §12188, this Court is vested with the authority to grant 

Plaintiff appropriate and necessary injunctive relief, including an order to: 

a) Require Defendant to adopt and implement a web accessibility policy to make publicly 

available and directly link from the homepage of the Website to a functional statement as to the 

Case 9:22-cv-81929-DMM Document 1 Entered on FLSD Docket 12/15/2022 Page 15 of 19
Defendant’s policy to ensure persons with disabilities have full and equal access to and enjoyment 

of the goods, services, facilities, privileges, advantages, and accommodations of the physical stores 

through the Website.

b) Require Defendant to take the necessary steps to make the Website readily accessible 

to and usable by blind and visually disabled users, and during that time period prior to the 

Website’s being made readily accessible, provide an alternative method for individuals with visual 

disabilities to access the information available on the Website until such time that the requisite 

modifications are made, and 

c) Require Defendant to provide the appropriate auxiliary aids such that individuals with 

visual disabilities will be able to effectively communicate with the Website for purposes of 

viewing and locating Defendant’s physical stores and becoming informed of and purchasing 

Defendant’s merchandise, and during that time period prior to the Website’s being designed to 

permit individuals with visual disabilities to effectively communicate, to provide an alternative 

method for individuals with visual disabilities to effectively communicate for such goods and 

services made available to the general public through the Website and the physical stores. 

68. Plaintiff is entitled to recover his reasonable attorney’s fees, costs, and expenses 

pursuant to the ADA. To that end, Plaintiff has been obligated to retain the undersigned counsel 

for the filing and prosecution of this action and has agreed to pay them a reasonable fee for their 

services. 

WHEREFORE, Plaintiff requests entry of judgment in his favor and against Defendant for 

the following relief:

A. A declaration that Defendant’s Website is in violation of the ADA;

Case 9:22-cv-81929-DMM Document 1 Entered on FLSD Docket 12/15/2022 Page 16 of 19
B. An Order requiring Defendant, by a date certain, to update the Website, and continue 

to monitor and update the Website on an ongoing basis, to remove barriers in order that 

individuals with visual disabilities can access, and continue to access, the Website and 

effectively communicate with the Website to the full extent required by Title III of the 

ADA; 

C. An Order requiring Defendant, by a date certain, to clearly display the universal 

disabled logo within the Website, wherein the logo1 would lead to a page which would 

state Defendant’s accessibility information, facts, policies, and accommodations. Such 

a clear display of the disabled logo is to ensure that individuals who are disabled are 

aware of the availability of the accessible features of the Website;

D. An Order requiring Defendant, by a date certain, to provide ongoing support for web 

accessibility by implementing a website accessibility coordinator, a website application 

accessibility policy, and providing for website accessibility feedback to ensure 

compliance thereto;

E. An Order directing Defendant, by a date certain, to evaluate its policies, practices and 

procedures toward persons with disabilities, for such reasonable time to allow 

Defendant to undertake and complete corrective procedures to its Website;

F. An Order directing Defendant, by a date certain, to establish a policy of web 

accessibility and accessibility features for the Website to ensure effective 

communication for individuals who are visually disabled;

1 or similar.

Case 9:22-cv-81929-DMM Document 1 Entered on FLSD Docket 12/15/2022 Page 17 of 19
G. An Order requiring, by a date certain, that any third-party vendors who participate on 

Defendant’s Website to be fully accessible to the visually disabled;

H. An Order directing Defendant, by a date certain and at least once yearly thereafter, to 

provide mandatory web accessibility training to all employees who write or develop 

programs or code for, or who publish final content to, the Website on how to conform 

all web content and services with ADA accessibility requirements and applicable 

accessibility guidelines;

I. An Order directing Defendant, by a date certain and at least once every three months 

thereafter, to conduct automated accessibility tests of the Website to identify any 

instances where the Website is no longer in conformance with the accessibility 

requirements of the ADA and any applicable accessibility guidelines, and further 

directing Defendant to send a copy of the twelve (12) quarterly reports to Plaintiff’s 

counsel for review;

J. An Order directing Defendant, by a date certain, to make publicly available and directly 

link from the Website homepage, a statement of Defendant’s Accessibility Policy to 

ensure the persons with disabilities have full and equal enjoyment of the Website and 

shall accompany the public policy statement with an accessible means of submitting 

accessibility questions and problems; 

K. An award to Plaintiff of his reasonable attorney’s fees, costs and expenses; and

L. Such other and further relief as the Court deems just and equitable. 

Case 9:22-cv-81929-DMM Document 1 Entered on FLSD Docket 12/15/2022 Page 18 of 19
DATED: December 15, 2022.

RODERICK V. HANNAH, ESQ., P.A. LAW OFFICE OF PELAYO

Counsel for Plaintiff DURAN, P.A.

4800 N. Hiatus Road Co-Counsel for Plaintiff

Sunrise, FL 33351 4640 N.W. 7th Street

T. 954/362-3800 Miami, FL 33126-2309

954/362-3779 (Facsimile) T. 305/266-9780 

Email: rhannah@rhannahlaw.com 305/269-8311 (Facsimile)

Email: duranandassociates@gmail.com 

By: s/ Roderick V. Hannah By: s/ Pelayo M. Duran 

RODERICK V. HANNAH PELAYO M. DURAN

Fla. Bar No. 435384 Fla. Bar No. 0146595

Case 9:22-cv-81929-DMM Document 1 Entered on FLSD Docket 12/15/2022 Page 19 of 19