<TABLE> <S> <C>


<ARTICLE>                     5
<LEGEND>
                  PRIDE AUTOMOTIVE GROUP, INC. AND SUBSIDIARIES
                                   EXHIBIT 27
                             FINANCIAL DATA SCHEDULE
                          ARTICLE 5 OF REGULATIONS S-X



The  schedule  contains  summary  financial   information   extracted  from  the
consolidated  financial  statements  for the year ended November 30, 1997 and is
qualified in its entirety by reference to such statements.
</LEGEND>
       


<S>                                  <C>  

<PERIOD-TYPE>                                                          12-MOS
<FISCAL-YEAR-END>                                                      nov-30-1997
<PERIOD-END>                                                           nov-30-1997
<CASH>                                                                 77,354
<SECURITIES>                                                           0
<RECEIVABLES>                                                          2,082,851 
<ALLOWANCES>                                                           80,486
<INVENTORY>                                                            1,248,360
<CURRENT-ASSETS>                                                       0
<PP&E>                                                                 33,102,518
<DEPRECIATION>                                                         5,220,168
<TOTAL-ASSETS>                                                         40,300,585
<CURRENT-LIABILITIES>                                                  0
<BONDS>                                                                0
<PREFERRED-MANDATORY>                                                  0
<PREFERRED>                                                            0
<COMMON>                                                               2,823
<OTHER-SE>                                                             7,407,555
<TOTAL-LIABILITY-AND-EQUITY>                                           40,300,585
<SALES>                                                                16,758,033
<TOTAL-REVENUES>                                                       17,459,275
<CGS>                                                                  14,282,995
<TOTAL-COSTS>                                                          14,282,995
<OTHER-EXPENSES>                                                       0
<LOSS-PROVISION>                                                       0
<INTEREST-EXPENSE>                                                     2,209,150
<INCOME-PRETAX>                                                        (4,455,400)
<INCOME-TAX>                                                           0
<INCOME-CONTINUING>                                                    (4,455,400)
<DISCONTINUED>                                                         0
<EXTRAORDINARY>                                                        0    
<CHANGES>                                                              0
<NET-INCOME>                                                           (4,455,400)
<EPS-PRIMARY>                                                          (1.59)
<EPS-DILUTED>                                                          (1.59)
        


</TABLE>