EX-10.13



 Exhibit 10.13 
  





 
 October 27, 2016 
 Evan
Spiegel 
 Dear Evan, 
 Snap Inc. (the
“Company”) is pleased to confirm the terms of your full-time exempt employment as President and Chief Executive Officer of the Company on the following terms: 

You will receive an annual salary of $500,000, which will be paid bi-weekly, less applicable payroll deductions and tax withholdings.
Following the closing of an underwritten public offering of the Company’s common stock pursuant to an effective registration statement, your annual salary will be reduced to $1. 

Subject to your continued employment with the Company, you will be eligible to receive annual cash bonuses (each, an “Annual
Bonus”). The target bonus opportunity for Annual Bonuses for each performance period beginning July 1 and ending the following June 30 will be $1,000,000 and will be awarded based on attainment of performance criteria to be mutually
agreed upon by you and the Board of Directors (or a committee thereof) within 60 days after the start of the applicable performance period. Any Annual Bonuses will be payable within 10 business days following the end of the applicable performance
period, less applicable deductions and withholdings. Notwithstanding the foregoing, if you are employed by the Company as of the IPO, you will be paid a pro rata portion of the $1,000,000 Annual Bonus based on the number of days elapsed from the
first day of the performance period during which the IPO occurred through the date of the IPO (any performance criteria for such performance period will be deemed to be satisfied by the occurrence of the IPO). Such Annual Bonus will be payable
within 10 business days following the date of the IPO. Following an IPO, you will not be entitled to any bonus except as may be determined by the Board of Directors (or a committee thereof). 

In addition, employees qualify for a range of benefits. The Company may change benefit plans and programs at its discretion. You will be
eligible for vacation, sick leave, and holidays in accordance with the Company’s policies as such policies are in effect from time to time; provided you will be entitled to accrue no less than four weeks’ vacation per calendar year,
provided further the maximum amount of vacation you may accrue is 320 hours. The Company will also pay or reimburse you for reasonable travel, entertainment or other expenses incurred by you in the furtherance of or in connection with the
performance of your duties hereunder in accordance with the Company’s established policies. 
 Pursuant to the July 17, 2015
amendments to your original offer letter, the Company agreed to grant you a restricted stock unit as follows. Subject to your continued employment with the Company, upon the closing of a Qualified IPO (as hereinafter defined), you will be granted
(which grant will be made effective immediately prior to the conversion of all shares of Series FP Preferred Stock to Class C common stock) a restricted stock unit award covering that number of shares of Series FP Preferred Stock representing 3% of
the Outstanding Capital Stock of the Company on an as-converted basis as of the closing date of a Qualified IPO (the “IPO RSU”). The IPO RSU will be fully vested as of the date of grant and will otherwise be subject to the terms and
conditions of an award agreement substantially in the form attached hereto as Exhibit A. “Outstanding Capital Stock” means all outstanding shares of common stock and preferred stock, including (i) all shares of common stock issued in
the Qualified IPO, and (ii) all shares subject to outstanding stock options and restricted stock units awards to the extent that, on the closing of the Qualified IPO, the “Liquidity Event Requirement” and any portion of the
“Service-Based Requirement” of an award have been satisfied such that the shares subject to such award are fully vested. If the underwriters in the Qualified IPO exercise their overallotment option to purchase additional shares (such
additional shares purchased, the “Overallotment Shares”) following the initial closing of the Qualified IPO, then the IPO RSU will also cover an additional number of shares of Class C common stock as though the Overallotment Shares were
issued at the initial closing. The parties acknowledge and agree that the shares issued under the IPO RSU are entitled to demand and piggyback registration rights under the terms of the Amended and Restated Investor Rights Agreement, by and among
you, the Company, and the investors listed 







 
on Exhibit A thereto. “Qualified IPO” is defined to mean an IPO that results in aggregate cash proceeds to the Company of at least U.S. $25,000,000 (prior to underwriting discounts and
commissions) that occurs within six-and-one-half years after July 17, 2015. 
 As an employee of the Company, you may learn about
confidential, proprietary, or trade-secret information related to the Company and its clients. Other than in your work for the Company, we do not want you to use or disclose any such confidential, proprietary, or trade-secret information. 

As a Snap Inc. employee, you will be expected to follow Company policies and acknowledge in writing that you have read our Employee Handbook.
With the exception of the “employment at-will” policy discussed below, the Company may modify or eliminate its policies at its discretion. 

Your employment with the Company is at-will. This means you may terminate your employment with the Company at any time and for any reason
whatsoever simply by notifying us. Likewise, the Company may terminate your employment at any time, with or without cause or advance notice. Your employment at-will status can be modified only in a written agreement signed by you and by the Snap
Inc. Board of Directors. 
 By signing this letter, you reaffirm the terms and conditions of the Confidential Information and Inventions
Assignment Agreement, which you signed when you joined the Company. 
 You and the Company agree that, to the fullest extent permitted by
law, any dispute, claim or controversy between you and the Company relating in any manner to your employment with the Company, including but not limited to the IPO RSU set forth in this letter, as well as any future equity-based awards that may be
granted to you as an employee or director of the Company or the breach, termination (whether voluntary or involuntary), enforcement, interpretation or validity of this letter, including without limitation the determination of the existence, scope,
validity or applicability of this agreement to arbitrate, will be determined by arbitration in Los Angeles, California. The arbitration will be administered by JAMS pursuant to its Employment Arbitration Rules and Procedures (“Rules”),
unless otherwise agreed to by the parties. A copy of the Rules may be obtained online at www.jamsadr.com/rules- employment-arbitration. You acknowledge that you have read and reviewed the Rules to the extent so desired before signing this letter
agreement. The arbitration will be determined before one neutral arbitrator selected in accordance with Rule 15 of the Employment Arbitration Rules and Procedures. In arbitration, both you and the Company may conduct discovery to the same extent as
would be permitted in a court of law, and both parties may be represented by an attorney. The arbitrator will issue a reasoned, written award that explains the legal and factual basis for the arbitrator’s decision on all claims and defenses
presented to the arbitrator. The arbitrator will have the full authority to award all relief and remedies which would otherwise be available in a court of law, including, but not limited to, legal and equitable relief, monetary damages,
attorneys’ fees, costs, and exemplary damages when authorized by applicable law. The award issued by the arbitrator will be final and binding upon the parties. Judgment on the award may be entered in any court having jurisdiction. This clause
will not preclude you or the Company from seeking provisional remedies in aid of arbitration from a court of appropriate jurisdiction. BY AGREEING TO BINDING AND MUTUAL ARBITRATION OF OUR CLAIMS UNDER THIS AGREEMENT, BOTH YOU AND THE COMPANY GIVE UP
ALL RIGHTS TO TRIAL BY JURY. 
 You and the Company further agree that each party will pay its own costs and attorneys’ fees, if any;
provided, however, that the Company will pay any costs and expenses that you would not otherwise have incurred if the dispute had been adjudicated in a court of law, rather than through arbitration, including but not limited to the arbitrator’s
fee, any administrative fee, and any filing fee in excess of the maximum court filing fee in the jurisdiction in which the arbitration is commenced. 

You and the Company agree that each party will maintain the confidential nature of the arbitration proceeding and the award, including but not
limited to the hearing, except as may be necessary to prepare for or conduct the arbitration hearing on the merits, or except as may be necessary in connection with a court application for a preliminary remedy, a judicial challenge to an award or
its enforcement, or unless otherwise required by law or judicial decision. 







 This letter (together with the agreements referenced herein) is the complete and exclusive
statement of all of the terms and conditions of your employment with the Company, and supersedes and replaces any and all prior agreements or representations with regard to the subject matter hereof, whether written or oral, including without
limitation the original offer letter, dated April 19, 2012, and the amendment to the offer letter dated July 17, 2015. It is entered into without reliance on any promise or representation other than those expressly contained herein, shall
be binding upon and inure to the benefit of the parties and their respective successors, permitted assigns, heirs, executors and legal representatives, and (except for changes reserved to the Company’s discretion) cannot be modified or amended
except in a writing signed by you and a duly authorized officer of the Company. This letter is governed by the laws of California without regard to its conflict of laws provisions. 

Sincerely, 

	
	
	
	/s/ Chris Handman
	Chris Handman, General Counsel

 Accepted and agreed: 
  

	
	
	
	/s/ Evan Spiegel
	Evan Spiegel

  
  

	
	
	
	October 27, 2016
	Date








 Exhibit A 

Restricted Stock Unit Grant Notice and Agreement 







 EXHIBIT A 

SNAP INC. RESTRICTED 

STOCK UNIT GRANT NOTICE 

Snap Inc. (the “Company”) hereby awards to Participant (as of the Date of Grant indicated below) a
Restricted Stock Unit Award for the number of shares of the Company’s Series FP Preferred Stock set forth below (the “Award”) in satisfaction of its obligations to grant the IPO RSU pursuant to the terms of that certain
Amended and Restated Offer Letter, dated as of October 27, 2016, by and between the Company and Participant (the “Employment Agreement”). The Award is subject to all of the terms and conditions as set forth herein and in the
Employment Agreement and the Restricted Stock Unit Award Agreement, both of which are attached hereto and incorporated herein in their entirety. Capitalized terms not otherwise defined herein will have the meanings set forth in the Employment
Agreement or the Restricted Stock Unit Award Agreement. In the event of any conflict between the terms in the Award and the Employment Agreement, the terms of the Employment Agreement will control. 

 

			
	 Participant:
	  	 
	Date of Grant:	  	 
	Number of Units (“RSUs”) Subject to the Award:	  	 

  

			
	Vesting:	  	The Award shall be fully vested as of the Date of Grant.
		
	Settlement:	  	 The Company will deliver one share of Series FP Preferred Stock for each RSU subject to the Award. The shares will
be issued in accordance with the issuance schedule set forth in Section 5 of the Restricted Stock Unit Award Agreement.


 Additional Terms/Acknowledgements: Participant acknowledges receipt of, and understands and agrees to,
this Restricted Stock Unit Grant Notice and the Restricted Stock Unit Award Agreement. Participant further acknowledges that as of the Date of Grant, this Restricted Stock Unit Grant Notice, the Restricted Stock Unit Award Agreement and the
Employment Agreement set forth the entire understanding between Participant and the Company regarding this Award and supersede all prior oral and written agreements, offer letters, promises and/or representations on that subject with the exception
of (i) equity awards previously granted and delivered to Participant, and (ii) any compensation recovery policy that is adopted by the Company which is required by applicable law. 

By accepting the Award, Participant acknowledges having received and read the Restricted Stock Unit Grant Notice and the Restricted Stock Unit
Award Agreement (the “Grant Documents”) and agrees to all of the terms and conditions set forth in these documents. 

Notwithstanding the above, if Participant has not actively accepted the Award within 90 days of the Date of Grant set forth in this Restricted
Stock Unit Grant Notice, Participant is deemed to have accepted the Award, subject to all of the terms and conditions of the Grant Documents. 

  
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	SNAP INC.	 		 	PARTICIPANT:
					
	By:	 	 	 		 	 	 	 
		 	Signature	 		 		 	Signature
					
	Title:	 	 	 		 	Date:	 	 
					
	Date:	 	 	 		 		 	

 ATTACHMENTS:
            Restricted Stock Unit Award Agreement 

  
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 ATTACHMENT I 

SNAP INC. 

RESTRICTED STOCK UNIT AWARD AGREEMENT 

Pursuant to the Restricted Stock Unit Grant Notice (the “Grant Notice”) and this Restricted Stock Unit
Award Agreement (the “Agreement”) and in consideration of your services, Snap Inc. (the “Company”) has awarded you a Restricted Stock Unit Award (the “Award”). The Award is
granted to you effective as of the Date of Grant set forth in the Grant Notice for this Award. The details of the Award, in addition to those set forth in the Grant Notice are as follows. 

1. GRANT OF THE AWARD. The Award
represents the right to be issued on a future date the number of shares of the Company’s Series FP Preferred Stock as indicated in the Grant Notice as set forth in this Agreement. Except as otherwise provided herein, you will not be required to
make any payment to the Company with respect to your receipt of the Award, the vesting of the shares or the delivery of the underlying Series FP Preferred Stock. 

2. VESTING. The Award shall be one hundred percent (100%) vested as of the
Date of Grant set forth in the Grant Notice. 
 3. NUMBER OF
SHARES. 
 a. In the event of any change that is made in, or other events that
occur with respect to, the Series FP Preferred Stock after the Date of Grant without the receipt of consideration by the Company (whether through merger, consolidation, reorganization, recapitalization, reincorporation, stock dividend, dividend in
property other than cash, large nonrecurring cash dividend, stock split, liquidating dividend, combination of shares, exchange of shares, change in corporate structure, or any similar equity restructuring transaction, as that term is used in
Statement of Financial Accounting Standards No. 123 (revised) (each, a “Capitalization Adjustment”), the number of shares of Series FP Preferred Stock subject to this Award shall be appropriately and proportionately
adjusted in good faith by the Board of Directors of the Company (the “Board”). Notwithstanding the foregoing, the conversion of any convertible securities shall not be treated as a Capitalization Adjustment. Following the
conversion of all shares of Series FP Preferred Stock to Class C common stock on the Company’s Qualified IPO (as defined in the Company’s Amended and Restated Certificate of Incorporation), this Award shall be exercisable for Class C
common stock and all references to “Series FP Preferred Stock” shall be to “Class C common stock”. 

b. Any units, shares, cash or other property that become subject to the Award pursuant to this Section 3, if any,
will be subject, in a manner determined by the Board, to the same restrictions on transferability and time and manner of delivery as applicable to the other shares covered by the Award. 

c. Notwithstanding the provisions of this Section 3, no fractional shares or rights for fractional shares of
Series FP Preferred Stock will be created pursuant to this Section 3. 

  
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The Board will, in its discretion, determine an equivalent benefit for any fractional shares or fractional shares that might be created by the adjustments referred to in this Section 3. 

4. SECURITIES LAW AND OTHER
COMPLIANCE. You may not be issued any shares under the Award unless either (a) the shares are registered under the Securities Act or (b) the Company has determined that such issuance would be exempt from
the registration requirements of the Securities Act. The Award also must comply with other applicable laws and regulations governing the Award, and you will not receive such shares if the Company determines that such receipt would not be in material
compliance with such laws and regulations. 
 5. DATE OF
ISSUANCE. Subject to the satisfaction of the withholding obligations set forth in Section 9 of this Agreement, beginning with the third full calendar quarter following the Date of Grant, the Company will
deliver to you a number of shares of the Company’s Series FP Preferred Stock equal to one-twelfth of the RSUs subject to the Award (rounded down to the nearest whole share), including any additional shares received pursuant to Section 3
above that relate to the shares being delivered, on each of February 28, May 31, August 31 and November 30; provided that in the event of a Change in Control (as such term is defined in the Company’s 2014 Equity
Incentive Plan as of the Amendment Effective Date (as defined in the Employment Agreement) that also constitutes a change in control event pursuant to Treasury Regulations section 1.409A-3(i)(5)(v), (vi) or (vii), any RSUs subject to the Award
that have not then been delivered shall be immediately deliverable in full. However, if a scheduled delivery date falls on a date that is not a business day, such delivery date will instead fall on the next following business day. The form of such
delivery (e.g., a stock certificate or electronic entry evidencing such shares) will be determined by the Company. 
 6.
DIVIDENDS. You will receive no benefit or adjustment to your Restricted Stock Units with respect to any cash dividend, stock dividend or other distribution except as provided with respect to a Capitalization
Adjustment. 
 7. TRANSFER RESTRICTIONS. In addition to any other
limitation on transfer created by applicable securities laws, you will not sell, assign, hypothecate, donate, encumber or otherwise dispose of all or any part of the shares subject to your Award or any interest in such shares except in compliance
with this Agreement, the Company’s bylaws and applicable securities laws. 
 8. AWARD
NOT AN EMPLOYMENT OR SERVICE CONTRACT. Your continuous service with the Company is not for any specified term and may be terminated by you
or by the Company at any time, for any reason, with or without cause and with or without notice. Nothing in this Agreement or any covenant of good faith and fair dealing that may be found implicit in this Agreement will: (i) confer upon you any
right to continue in the employ of, or affiliation with, the Company; (ii) constitute any promise or commitment by the Company regarding the fact or nature of future positions, future work assignments, future compensation or any other term or
condition of employment or affiliation; (iii) confer any right or benefit under this Agreement unless such right or benefit has specifically accrued under the terms of this Agreement; or (iv) deprive the Company of the right to terminate
you at will. 
 9. RESPONSIBILITY FOR TAXES. 

  
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 a. You acknowledge that, regardless of any action taken by the Company,
the ultimate liability for all income tax, social insurance, payroll tax, fringe benefits tax, payment on account or other tax-related items related to the Award and legally applicable to you (“Tax-Related Items”) is and
remains your responsibility and may exceed the amount actually withheld by the Company. Prior to any relevant taxable or tax withholding event, as applicable, you agree to make adequate arrangements satisfactory to the Company to satisfy all
Tax-Related Items. 
 b. The Company agrees you shall be permitted to satisfy your employment tax obligation, which
shall be calculated by reference to the initial IPO price in the Qualified IPO, by any of the following means or by a combination of such means: (i) withholding from any compensation otherwise payable to you by the Company; (ii) tendering
a cash payment; (iii) surrendering previously owned shares of the Company or withholding shares of Series FP Preferred Stock from the shares of Series FP Preferred Stock otherwise issuable to you in connection with the Award, in each case with
a fair market value calculated by reference to the IPO price in the Qualified IPO equal to the amount of such Tax-Related Items. 

c. With respect to Tax-Related Items other than your employment tax obligations, you shall be permitted to satisfy
such obligations, if any, by any of the following means or by a combination of such means: (i) withholding from any compensation otherwise payable to you by the Company; (ii) tendering a cash payment; (iii) entering into a “same
day sale” commitment with a broker dealer that is a member of the Financial Industry Regulatory Authority (a “FINRA Dealer”) whereby you irrevocably elect to sell a portion of the shares to be delivered under the Award
to satisfy the Tax-Related Items and whereby the FINRA Dealer irrevocably commits to forward the proceeds necessary to satisfy the Tax-Related Items directly to the Company; or (iv) with the consent of the Company, surrendering previously owned
shares of the Company or withholding shares of Series FP Preferred Stock from the shares of Series FP Preferred Stock issued or otherwise issuable to you in connection with the Award with a fair market value (measured as of the date shares of Series
FP Preferred Stock are issued to you or, if and as determined by the Company, the date on which the Tax-Related Items are required to be calculated) equal to the amount of such Tax-Related Items. The Company will use commercially reasonable efforts
(as determined by the Company) to facilitate the satisfaction of Tax-Related Items by you using one of the methods described in clauses (iii) and (iv) of the preceding sentence or by permitting you to sell shares of the Company in any
initial public offering by the Company. 
 d. Finally, you agree to pay to the Company any amount of Tax-Related Items that
the Company may be required to withhold or account for as a result the Award that cannot be satisfied by any of the means previously described. 

10. NO OBLIGATION TO MINIMIZE
TAXES. You acknowledge that the Company is not making representations or undertakings regarding the treatment of any Tax-Related Items in connection with any aspect of the Award, including, but not limited to, the
grant, vesting or settlement of the Award, the subsequent conversion and sale of shares acquired pursuant to such settlement and the receipt of any dividends and/or any dividend equivalent payments. Further, you acknowledge that the Company does not
have any duty or obligation to minimize your liability for Tax-Related Items arising from the Award and will not be liable to you for any Tax- Related Items arising in connection with the Award. 

  
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 11. NO ADVICE REGARDING
GRANT. The Company is not providing any tax, legal or financial advice, nor is the Company making any recommendations regarding your Award, or your acquisition or sale of the underlying shares of Series FP Preferred
Stock. You are hereby advised to consult with your own personal tax, financial and/or legal advisors regarding the Tax- Related Items arising in connection with the Award and by accepting the Award, you have agreed that you have done so or knowingly
and voluntarily declined to do so. 
 12. UNSECURED OBLIGATION. The
Award is unfunded, and as a holder of a vested Award, you will be considered an unsecured creditor of the Company with respect to the Company’s obligation, if any, to issue shares pursuant to this Agreement. You will not have voting or any
other rights as a stockholder of the Company with respect to the shares to be issued pursuant to this Agreement until such shares are issued to you pursuant to Section 5 of this Agreement. Upon such issuance, you will obtain full voting and
other rights as a stockholder of the Company. Nothing contained in this Agreement, and no action taken pursuant to its provisions, will create or be construed to create a trust of any kind or a fiduciary relationship between you and the Company or
any other person. 
 13. NOTICES. Any notices provided for in the Grant Notice or this
Agreement will be given in writing and will be deemed effectively given upon receipt or, in the case of notices delivered by the Company to you, five (5) days after deposit in the United States mail, postage prepaid, addressed to you at the
last address you provided to the Company. Notwithstanding the foregoing, the Company may, in its sole discretion, decide to deliver any documents related to this Award by electronic means. You hereby consent to receive such documents by electronic
delivery. 
 14. MISCELLANEOUS. 

a. The rights and obligations of the Company under the Award will be transferable to any one or more persons or
entities only with your prior written consent, and all covenants and agreements hereunder will inure to the benefit of, and be enforceable by the Company’s successors and assigns. Your rights and obligations under the Award may only be assigned
with the prior written consent of the Company. 
 b. You agree upon request to execute any further documents or
instruments necessary or desirable in the sole determination of the Company to carry out the purposes or intent of the Award. 

c. You acknowledge and agree that you have reviewed the documents provided to you in relation to the Award in their
entirety, have had an opportunity to obtain the advice of counsel prior to executing and accepting the Award, and fully understand all provisions of such documents. 

d. This Agreement will be subject to all applicable laws, rules, and regulations, and to such approvals by any
governmental agencies or national securities exchanges as may be required. 
 e. All obligations of the Company
under this Agreement will be binding on any successor to the Company, whether the existence of such successor is the result of a direct or 

  
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indirect purchase, merger, consolidation, or otherwise, of all or substantially all of the business and/or assets of the Company. 

15. ARBITRATION. Any dispute, claim or controversy arising out of or relating to the
Award, or the breach, termination, enforcement, interpretation or validity thereof, shall be determined pursuant to the governing law and arbitration provisions set forth in the Employment Agreement. 

16. SEVERABILITY. If all or any part of this Agreement is declared by any court or
governmental authority to be unlawful or invalid, such unlawfulness or invalidity will not invalidate any portion of this Agreement not declared to be unlawful or invalid. Any Section of this Agreement (or part of such a Section) so declared to be
unlawful or invalid will, if possible, be construed in a manner which will give effect to the terms of such Section or part of a Section to the fullest extent possible while remaining lawful and valid. 

17. EFFECT ON OTHER EMPLOYEE BENEFIT
PLANS. The value of the Award subject to this Agreement will not be included as compensation, earnings, salaries, or other similar terms used when calculating the Employee’s benefits under any employee benefit
plan sponsored by the Company, except as such plan otherwise expressly provides. The Company expressly reserves its rights to amend, modify, or terminate any of the Company’s employee benefit plans. 

18. AMENDMENT. This Agreement may not be modified, amended or terminated except by an
instrument in writing, signed by you and by a duly authorized representative of the Company. 
 19.
COMPLIANCE WITH SECTION 409A OF THE CODE. It is intended that the Award comply with section 409A of the Internal Revenue
Code of 1986, as may be amended from time to time (the “Code”), and all provisions of this Agreement shall be construed and interpreted in a manner consistent with the requirements of section 409A of the Code. No changes
shall be made to the Award and this Agreement, including but not limited to the issuance dates set forth in Section 5, unless such changes comply with section 409A of the Code and the regulations thereunder. Notwithstanding any contrary
provision of the Notice of Grant or of this Agreement, under no circumstances will the Company reimburse you for any taxes or other costs under Section 409A or any other tax law or rule. All such taxes and costs are solely your responsibility.

 *        *        * 

This Agreement will be deemed to be signed by you upon the signing by you of 

the Restricted Stock Unit Grant Notice to which it is attached. 

  
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