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EXHIBIT 10.1
 AMERICAN
GREETINGS CORPORATION
 EXECUTIVE DEFERRED COMPENSATION PLAN




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AMERICAN
GREETINGS CORPORATION
 EXECUTIVE DEFERRED COMPENSATION PLAN
 Table of Contents
 PageARTICLE l
 GENERALSection 1.1
Effective Date
    
    
    1Section l.2 Intent
    
    
    1ARTICLE
ll  DEFINITIONS AND USAGESection 2.l Definitions
    
    
    2Section 2.2 Usage
    
    
    3ARTICLE
lll  ELIGIBILITY AND PARTICIPATIONSection 3.1 Eligibility
    
    
    3Section 3.2 Participation
    
    
    4Section 3.3 Agreement Procedure
    
    
    4ARTICLE
lV  DEFERRED COMPENSATION BENEFITSection 4.1
Deferred Compensation Benefit
    
    
    4Section 4.2 Accounts
    
    
    4Section 4.3 Negotiated Contributions
    
    
    5Section 4.4 Matching Contributions
    
    
    5Section 4.5 Investment Procedure
    
    
    5Section 4.6 Investments
    
    
    5Section 4.7 Valuation of Accounts
    
    
    5ARTICLE V  RESTORATION BENEFITSection 5.1 Restoration Benefit
    
    
    6Section 5.2 Accounts
    
    
    6Section 5.3 Restoration Contributions
    
    
    6Section 5.4 Investment Procedure
    
    
    6Section 5.5 Investments
    
    
    6Section 5.6 Valuation of Accounts
    
    
    6ARTICLE Vl  PAYMENT OF BENEFIT PRIOR TO DEATH OR DISABILITYSection 6.l Commencement of Benefit Payments
    
    
    7Section 6.2 Form of Benefit Payments
    
    
    7




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AMERICAN
GREETINGS CORPORATION
 EXECUTIVE DEFERRED COMPENSATION PLAN
 Table of Contents
 PageARTICLE Vll  PAYMENT OF BENEFIT ON OR AFTER DEATH OR
DISABILITYSection 7.1 Commencement of Benefit Payments
    
    
    8Section 7.2 Designation of Beneficiary
    
    
    8ARTICLE Vlll  ADMINISTRATIONSection 8.1 General
    
    
    8Section 8.2 Administrative Rules
    
    
    8Section 8.3 Duties
    
    
    9Section 8.4 Fees
    
    
    9ARTICLE lX  CLAIMS PROCEDURESection 9.1 General
    
    
    9Section 9.2 Denials
    
    
    9Section 9.3 Notice
    
    
    10Section 9.4 Appeals Procedure
    
    
    10Section 9.5 Review
    
    
    10Section 9.6 Arbitration
    
    
    10ARTICLE X  MISCELLANEOUS PROVISIONSSection 10.1 Amendment
    
    
    10Section 10.2 Termination
    
    
    11Section 10.3 No Assignment
    
    
    11Section 10.4 Successors
    
    
    11Section 10.5 Governing Law
    
    
    11Section 10.6 No Guarantee of Employment
    
    
    11Section 10.7 Severability
    
    
    11Section 10.8 Forfeiture Upon Termination for Cause
    
    
    11Section 10.9 Notification of Addresses
    
    
    12Section 10.10 Bonding
    
    
    12ARTICLE XI  TRUSTSection 11.1 Trust
    
    
    12Section 11.2 Contributions and Expenses
    
    
    12Section 11.3 Trustee Duties
    
    
    12Section 11.4 Reversion to the Employer
    
    
    12




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AMERICAN
GREETINGS CORPORATION
 EXECUTIVE DEFERRED COMPENSATION PLAN
 PREAMBLE
 WHEREAS
 WHEREAS
 WHEREAS
 WHEREAS
 WHEREAS
 NOW THEREFORE
 ARTICLE  GENERAL
 Section 1.1 Effective Date
 Section 1.2 Intent
 1




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ARTICLE ll
DEFINITIONS AND USAGE
 Section 2.1 Definitions
 Account
 Administrator
 Agreement
 Board
 Code
 Compensation
 Deferred Compensation Benefit
 Disability Disabled
 Employer
 2




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ERISA
 Participant
 Plan
 Plan Year
 Restoration Benefit
 Termination for Cause
 Unforeseeable Emergency
 Section 2.2 Usage
 ARTICLE lII
ELIGIBILITY AND PARTICIPATION
 Section 3.1 Eligibility
 3




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Section 3.2
 Section 3.3 Agreement Procedure
      ARTICLE IV
DEFERRED COMPENSATOIN BENEFIT
 Section 4.1 Deferred Compensation Benefit
 Section 4.2 Accounts
 4




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Section 4.3 Negotiated Contributions
 Section 4.4 Matching Contributions
 Section 4.5 Investment Procedure
 Section 4.6 Investments
 Section 4.7 Valuation of Accounts
    5




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ARTICLE V
RESTORATION BENEFIT
 Section 5.1 Restoration Benefit
 Section 5.2 Accounts
 Section 5.3 Restoration Contributions
 Section 5.4 Investment Procedure
 Section 5.5 Investments
 Section 5.6 Valuation of Accounts
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ARTICLE VI
PAYMENT OF BENEFIT PRIOR TO DEATH OR DISABILITY
 Section Commencement of Benefit Payments
     Section 6.2 Form of Benefit Payments
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ARTICLE VII
PAYMENT OF BENEFIT ON OR AFTER DEATH OR DISABILITY
 Section 7.1 Commencement of Benefit Payments
 Section 7.2 Designation of Beneficiary
 ARTICLE VIII
ADMINISTRATION
 SECTION 8.1 General
 Section 8.2 Administrative Rules
 8




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Section 8.3 Duties
      Section 8.4 Fees
 ARTICLE IX
CLAIMS PROCEDURE
 Section 9.1 General
 Section 9.2 Denials
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Section 9.3 Notice
     Section 9.4 Appeals Procedure
    Section 9.5 Review
 Section 9.6 Arbitration
 ARTICLE X
MISCELLANEOUS PROVISIONS
 Section 10.1 Amendment
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Section 10.2 Termination
 Section 10.3 No Assignment
  Section 10.4 Successors
 Section 10.5 Governing Law
 Section 10.6 No Guarantee of Employment
 Section 10.7 Severability
 Section 10.8 Forfeiture Upon Termination for Cause
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Section 10.9 Notification of Addresses
 Section 10.10 Bonding
 ARTICLE XI
TRUST
 Section 11.1 Trust
 Section 11.2 Contributions and Expenses
 Section 11.3 Trustee Duties
 Section 11.4 Reversion to the Employer
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AMERICAN GREETINGS CORPORATIONBy:
    
    /s/ Dale A. CableIts:
    
    Treasurer
 WITNESS:
    
    /s/ Harvey LevinIts:
    
    Senior Vice President
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