Exhibit 10.1


 


January 30, 2017


 


NBCUniversal Media, LLC


30 Rockefeller Plaza


New York, NY 10112


 


		Re:	Issuer Repurchase of Common Stock



 


Ladies and Gentlemen:


 


EVINE Live Inc. (formerly
ValueVision Media, Inc.), a Minnesota corporation (the “Issuer”), hereby irrevocably agrees to purchase from
NBCUniversal Media, LLC (formerly NBC Universal Inc.), a Delaware limited liability company, on behalf of itself and its subsidiaries
(the “Seller” and, together with the Issuer, the “Parties”), 4,400,000 shares of Common Stock,
par value $0.01 per share (the “Securities”), of the Issuer, and the Seller agrees to sell to the Issuer such
Securities, pursuant to the representations, warranties, acknowledgements and agreements set forth in this letter agreement (this
“Agreement”) and subject to the terms and conditions set forth herein (the purchase and sale of the Securities,
and all actions necessary to effect such purchase and sale, shall collectively be referred to as the “Transaction”).
The Issuer acknowledges that this Agreement is subject to acceptance by the Seller.


 


Purchase Price; Settlement


 


The Issuer and the
Seller agree that the consideration payable for the Securities is $4,924,774.80 (the “Purchase Price”), payable
in immediately available funds by a wire transfer. The Transaction will close as soon as practicable after the full execution of
this Agreement by the Parties (the “Execution Date”), but not later than January 31, 2017. On or within one
business day following the Execution Date, the Seller will deliver one or more certificates evidencing the Securities, duly endorsed
or with executed stock transfer powers in favor of the Issuer, to the Issuer’s transfer agent for the Issuer’s account.
Upon the Seller’s delivery of the Securities to the Issuer’s transfer agent as aforesaid, the Issuer will (a) pay the
Purchase Price to such account as the Seller shall have specified in writing at least one business day prior thereto and (b) instruct
its transfer agent to deliver to the Seller via book entry the balance of any shares of its Common Stock represented by the certificate(s)
delivered by the Seller as aforesaid.


 






     


     


    

 


Seller’s Representations,
Warranties, Acknowledgments and Agreements


 


The Seller hereby represents,
warrants, acknowledges and agrees for the benefit of the Issuer as follows:


 


1.       The
Seller has been duly organized, is validly existing in good standing under the laws of the jurisdiction of its organization, and
has the requisite organizational power to (a) enter into and perform its obligations under this Agreement and (b) consummate the
Transaction.


 


2.       All
organizational action necessary for the Seller to (a) enter into and perform its obligations under this Agreement and (b) consummate
the Transaction has been taken. This Agreement constitutes a valid and legally binding obligation of the Seller, enforceable in
accordance with its terms, except (i) as may be limited by applicable bankruptcy, insolvency, reorganization, or others laws of
general application relating to or affecting the enforcement of creditors’ rights generally and (ii) as may be limited by
the effect of rules of law governing the availability of equitable remedies.


 


3.       The
Seller’s execution, delivery and performance of this Agreement and the consummation of the Transaction will not conflict
with, result in a breach or violation by the Seller of, or constitute a default by the Seller under, the Seller’s organizational
documents or any judgment, decree, order, governmental permit, license, agreement, indenture, instrument, law, statute, rule or
regulation to which the Seller is a party or by which the Seller is bound. No authorization, approval or consent of, or registration,
qualification or filing with, any governmental authority or other person or entity is required in connection with the execution,
delivery and performance by the Seller of this Agreement or the consummation of the Transaction, other than filings required under
applicable securities laws.


 


4.       The
Seller owns, beneficially and of record, all of the Securities, free and clear of any encumbrance, lien, claim, charge, security
interest or other interests, except for those imposed by (i) applicable federal and state securities laws, (ii) the Issuer’s
organizational documents, or (iii) the Shareholder Agreement (as defined below). To the Seller’s knowledge, no person or
entity has asserted any claim or commenced or threatened any litigation concerning the Seller’s ownership of the Securities.
Upon completion of the Transaction (including registration by the Issuer’s transfer agent of the transfer of the Securities
to the Issuer on the books of the Issuer), the Issuer will become the record owner of the Securities.


 


5.       The
Seller (a) has made its own investigations of the Issuer, its businesses, personnel and prospects; (b) has had an opportunity to
discuss the Issuer’s business, management and financial affairs with officers of the Issuer; and (c) has had the opportunity
to review the Issuer’s operations, financial statements and SEC Documents (as defined below) to the Seller’s satisfaction;
provided, however, that the Seller acknowledges and understands that, except as set forth herein, the Issuer and
its affiliates possess material nonpublic information regarding the Issuer not known to the Seller that may impact the value of
the Securities (the “Information”), and that the Issuer is unable to disclose the Information to the Seller.
The Seller understands, based on its experience, the disadvantage to which the Seller is subject due to the disparity of information
between the Seller and the Issuer. Notwithstanding such disparity, the Seller has deemed it appropriate to enter into this Agreement
and to consummate the Transaction. The Seller agrees that, except as set forth herein, none of the Issuer or its affiliates, principals,
stockholders, employees and agents shall have any liability to the Seller, its affiliates, principals, members, employees, agents,
grantors or beneficiaries whatsoever due to or in connection with the Issuer’s use or non-disclosure of the Information,
and the Seller hereby irrevocably waives any claim that it might have based on the failure of the Issuer to disclose the Information.
The foregoing agreement and waiver, however, does not affect the representations, warranties, acknowledgements and agreements of
the Issuer set forth herein and the right of the Seller to rely thereon.


 






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7.       No
person has acted directly or indirectly as a broker, finder or financial advisor for the Seller in connection with the Transaction,
and no person is entitled to any broker’s, finder’s, financial advisory or similar fee or payment in respect thereof
based in any way on any agreement, arrangement or understanding made by or authorized on behalf of the Seller.


 


Issuer Representations, Warranties, Acknowledgments
and Agreements


 


The Issuer hereby represents,
warrants, acknowledges and agrees for the benefit of the Seller as follows:


 


1.       The
Seller has been duly organized, is validly existing in good standing under the laws of the jurisdiction of its organization, and
has the requisite organizational power to (a) enter into and perform its obligations under this Agreement and (b) consummate the
Transaction.


 


2.       The
Issuer (a) has such knowledge and experience in financial and business matters as to be capable of evaluating the merits, risks
and suitability of the Transaction, (b) is able to bear the risk of an entire loss of its investment in the Securities, and (c)
is consummating the Transaction with a full understanding of all of the terms, conditions and risks and willingly assumes those
terms, conditions and risks.


 


3.       All
organizational action necessary for the Issuer to (a) enter into and perform its obligations under this Agreement and (b) consummate
the Transaction has been taken. This Agreement constitutes a valid and legally binding obligation of the Issuer, enforceable in
accordance with its terms, except (i) as may be limited by applicable bankruptcy, insolvency, reorganization, or others laws of
general application relating to or affecting the enforcement of creditors’ rights generally and (ii) as may be limited by
the effect of rules of law governing the availability of equitable remedies.


 






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4.       The
Issuer’s execution, delivery and performance of this Agreement and the consummation of the Transaction will not conflict
with, result in a breach or violation by the Issuer of, or constitute a default by the Issuer under, the Issuer’s organizational
documents or any judgment, decree, order, governmental permit, license, agreement, indenture, instrument, law, statute, rule or
regulation to which the Issuer is a party or by which the Issuer is bound. No authorization, approval or consent of, or registration,
qualification or filing with, any governmental authority or other person or entity is required in connection with the execution,
delivery and performance by the Issuer of this Agreement or the consummation of the Transaction, other than (a) filings required
under applicable securities laws, and (b) other authorizations, approvals, consents, registrations, qualifications and filings
that have been obtained or made prior to the Execution Date.


 


5.       The
Issuer has evaluated the merits and risks of the Transaction based exclusively on its own independent review and consultations
with such investment, legal, tax, accounting and other advisers as it deemed necessary. The Issuer has made its own decision concerning
the Transaction without reliance on any representation or warranty of, or advice from, the Seller.


 


6.       Neither
the Seller nor any of its affiliates, principals, members, employees and agents has been requested to or has provided the Issuer
with any information or advice with respect to the Securities, nor is such information or advice necessary or desired.


 


7.       The
Issuer is current in its obligations to file and furnish all periodic reports with the Securities and Exchange Commission (“SEC”)
required to be filed or furnished by it under the Securities Exchange Act of 1934, as amended, and any applicable rules and regulations
promulgated thereunder. The Issuer’s Annual Report on Form 10-K for the fiscal year ended December 31, 2015, and any other
reports, proxy statements and information the Issuer filed with or furnished to the SEC since December 31, 2015 (the “SEC
Documents”), at the time of their filing or being furnished, (a) did not contain an untrue
statement of a material fact or omit to state a material fact required to be stated therein or necessary to make the statements
therein, in light of the circumstances under which they were made, not misleading, and (b) complied in all material respects with
the applicable requirements of the Exchange Act and the Securities Act of 1933, as amended, and the respective rules and regulations
promulgated thereunder. The Issuer is in compliance in all material respects with the applicable listing rules of the NASDAQ Stock
Market and has not received any written notice from the NASDAQ Stock Market asserting any material non-compliance with such rules.


 






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8.       Other
than Craig Hallum Captial Group, LLC, the fees of whom shall be paid by the Issuer, no person has acted directly or indirectly
as a broker, finder or financial advisor for the Issuer in connection with the Transaction, and no person is entitled to any broker’s,
finder’s, financial advisory or similar fee or payment in respect thereof based in any way on any agreement, arrangement
or understanding made by or authorized on behalf of the Issuer.


 


Parties’ Reliance


 


The Parties acknowledge
that (i) each Party is relying on the representations, warranties, acknowledgments and agreements of the other Party in this Agreement
as a condition to proceeding with the Transaction; and (ii) without such representations, warranties, acknowledgements and agreements,
neither Party would enter into this Agreement or engage in the Transaction. All representations, warranties, acknowledgements and
agreements contained herein shall survive the execution of this Agreement and the consummation of the Transaction. Each Party shall
indemnify, defend and hold harmless the other Party from and against any losses, claims, liabilities, damages, costs or expenses
arising from or relating to any breach of any representation, warranty, acknowledgement or agreement of such first Party contained
herein.


 


Other Agreements of the Parties


 


1.       Effective
upon the consummation of the Transaction, the Parties hereby mutually agree to terminate that certain Shareholder Agreement by
and between the Parties dated April 29, 2016. Notwithstanding the foregoing, neither the entry into this Agreement nor the consummation
of the Transaction shall affect any obligations of the Parties under (a) the letter agreement dated July 9, 2015 between the Company
and GE Capital Equity Investments, Inc. (“GE Capital”) pertaining to the Company’s Shareholder Rights
Plan (of which the Seller is a third party beneficiary) or (b) that certain Amended and Restated Registration Rights Agreement
by and among the Issuer, the Seller and ASF Radio, L.P. (successor to GE Capital) dated as of February 25, 2009, as amended (the
“Surviving Agreements”).


 


2.       This
Agreement (a) shall constitute the binding agreement of the Parties with respect to the subject matter hereof; (b) shall constitute
the sole and entire agreement of the Parties, and supersedes all prior and contemporaneous understandings, agreements, representations
and warranties, both written and oral, with respect to the subject matter of this Agreement (but shall not affect the Surviving
Agreements); and (c) may be executed in counterparts, each of which shall be deemed an original, including by facsimile, e-mail
or other means of electronic transmission of executed counterparts, which together shall constitute one and the same agreement.


 






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3.       All
costs and expenses incurred in connection with this Agreement and the Transaction shall be paid by the Party incurring such costs
and expenses, whether or not the Transaction is consummated; provided that in the event that either Party is successful
in prosecuting any claim arising out of any subject matter of this Agreement where the judgment has become final in a court of
competent jurisdiction, the other Party shall reimburse the prevailing Party for all costs and expenses, including reasonable attorneys’
fees, incurred by the prevailing Party in this regard.


 


4.       Each
of the Parties shall execute and deliver such additional documents, instruments, conveyances and assurances and take such further
actions as may be reasonably required to carry out the provisions of this Agreement and give effect to the Transaction.


 


5.       If
any term or provision of this Agreement is determined by a court of competent jurisdiction to be invalid, illegal or unenforceable
in any jurisdiction, such invalidity, illegality or unenforceability shall not affect any other term or provision of this Agreement
or invalidate or render unenforceable such term or provision in any other jurisdiction.


 


6.       This
Agreement may only be amended, modified or supplemented by an agreement in writing signed by each Party. No waiver by any Party
of any of the provisions of this Agreement shall be effective unless explicitly set forth in writing and signed by the Party so
waiving.


 


7.       Neither
Party may assign any of its rights or delegate any of its obligations under this Agreement without the prior written consent of
the other party. Subject to the foregoing, this Agreement shall be binding upon and shall inure to the benefit of the Parties and
their permitted successors and assigns.


 


8.       This
Agreement shall be governed by and construed in accordance with the laws of the State of Delaware, without giving effect to any
choice of conflict of law provision or rule. The Parties hereby waive all right to trial by jury in any action, suit or proceeding
brought to enforce or defend any rights or remedies under this Agreement.


 


[Signature Page to
Follow]


 






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If you agree to be
bound by this Agreement and consummate the Transaction, please sign this Agreement and return such signed Agreement by facsimile
or e-mail and the original by courier to the undersigned. If the Issuer does not receive the Seller’s signed counterpart
of this Agreement by 5:00 P.M., Central Time, on January 30, 2017, the Issuer’s offer to purchase the Securities shall be
rescinded, and this Agreement shall immediately terminate and be of no further effect.


 


	 	Very truly yours,
	 	 
	 	EVINE Live Inc.
	 	 
	 	By:	/s/ Tim Peterman
	 	Name:	Tim Peterman
	 	Title:	CFO


  


	NBCUniversal Media, LLC	 
	 	 
	By:	/s/ William E. Dordelman	 
	Name:	William Dordelman	 
	Title:	Senior Vice President	 


 






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