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                             2001 ANNUAL BONUS PLAN



                            Adopted on March 21, 2001

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                         AMERICAN FINANCIAL GROUP, INC.

                             2001 ANNUAL BONUS PLAN



1.       PURPOSE

         The purpose of the Annual Bonus Plan (the "Plan") is to further the
profitability of American Financial Group, Inc. (the "Company") to the benefit
of the shareholders of the Company by providing incentive to the Plan
participants.

2.       ADMINISTRATION

         Except as otherwise expressly provided herein, the Plan shall be
administered by the Compensation Committee or a successor committee or
subcommittee (the "Committee") of the Board of Directors of the Company (the
"Board") composed solely of two or more "outside directors" as defined pursuant
to Section 162(m) of the Internal Revenue Code. No member of the Committee while
serving as such shall be eligible to be granted a bonus under the Plan. Subject
to the provisions of the Plan (and to the approval of the Board where specified
in the Plan), the Committee shall have exclusive power to determine the
conditions (including performance requirements) to which the payment of the
bonuses may be subject and to certify that performance goals are attained.
Subject to the provisions of the Plan, the Committee shall have the authority to
interpret the Plan and establish, adopt or revise such rules and regulations and
to make all determinations relating to the Plan as it may deem necessary or
advisable for the administration of the Plan. The Committee's interpretation of
the Plan and all of its actions and decisions with respect to the Plan shall be
final, binding and conclusive on all parties.

3.       PLAN TERM AND BONUS YEARS

         The term of the Plan is one year, commencing January 1, 2001, which
term shall be renewed from year to year unless and until the Plan shall be
terminated or suspended as provided in Section 9. As used in the Plan the term
"Bonus Year" shall mean a calendar year.

4.       PARTICIPATION

         Subject to the approval of the Committee and the Board of Directors
(based on the recommendation of the Committee), the Chief Executive Officer and
each of the Co-Presidents shall participate in the Plan (the "Participants").
The Executive Committee may designate other employees of the Company or its
subsidiaries to be governed by the terms of the Plan, including consideration
that a portion of payments made to such employees be in shares of common stock
of the Company.

5.       ESTABLISHMENT OF INDIVIDUAL BONUS TARGETS AND PERFORMANCE CRITERIA

         The Committee shall approve the individual target amount of bonus (the
"Bonus Target") that may be awarded to each Participant and recommend that the
Board adopt such action. In no event shall the establishment of any
Participant's Bonus Target give a Participant any right to be paid all or any
part of such amount unless and until a bonus is actually awarded pursuant to
Section 6.

         The Committee shall establish the performance criteria, both subjective
and objective, (the "Performance Criteria") that will apply to the determination
of the bonus of the Chief Executive Officer and each of the Co-Presidents for
that Bonus Year and recommend that the Board adopt such action. The Bonus
Targets and Performance Criteria set forth on Schedules I and II have been
recommended by the Committee and approved by the Board.

6.       DETERMINATION OF BONUSES AND TIME OF PAYMENT

         As soon as practicable after the end of 2001, the Committee shall
certify whether or not the performance criteria of the Chief Executive Officer
and each of the Co-Presidents has been attained and shall recommend to the
Board, and the Board shall determine, the amount of the bonus, if any, to be
awarded to each Participant for 2001 according to the terms of this Plan. Such
bonus determinations shall be based on achievement of the Performance Criteria
for 2001.

         Once the bonus is so determined for the Chief Executive Officer and
each of the Co-Presidents, it shall be paid seventy-five percent in cash and
twenty-five percent in Company Common Stock to the Participant (less any
applicable withholding and employment taxes) as soon as practicable. The number
of shares of Company Common Stock to be issued to a Participant shall be
determined by dividing twenty-five percent of the bonus payable (before
applicable taxes and deductions) by the average of the per share Fair Market
Value of the Common Stock for all of the trading days of January 2002; the
resulting number shall then be rounded up to the next hundred. Any shares of
Company Common Stock issued pursuant to this Plan will be "restricted."

         In lieu of issuing certificates to the Chief Executive Officer and each
of the Co-Presidents representing the Company Common Stock portion of a payment
under the Plan, they may elect to defer the Company Common Stock payment portion
to the "Company Stock Election" account of the Company's Deferred Compensation
Plan adopted December 1, 1999.
         "Fair Market Value" means the last sale price reported on the New York
Stock Exchange composite tape or, if no last sales price is reported, the
average of the closing bid and asked prices for a share of Common Stock on a
specified date. If no sale has been made on any date, then prices on the last
preceding day on which any such sale shall have been made shall be used in
determining Fair Market Value under either method prescribed in the previous
sentence.

7.       TERMINATION OF EMPLOYMENT

         If a Participant's employment with the Company or a subsidiary, as the
case may be, is terminated for any reason other than discharge for cause, he may
be entitled to such bonus, if any, as the Committee, in its sole discretion, may
determine.

         In the event of a Participant's discharge for cause from the employ of
the Company or a Subsidiary, as the case may be, he shall not be entitled to any
amount of bonus unless the Committee, in its sole discretion, determines
otherwise.

8.       MISCELLANEOUS

                  A. Government and Other Regulations. The obligation of
         the Company to make payment of bonuses shall be subject to all
         applicable laws, rules and regulations and to such approvals by
         governmental agencies as may be required.

                  B. Tax Withholding. The Company or a Subsidiary, as
         appropriate, shall have the right to deduct from all bonuses paid in
         cash any federal, state or local taxes required by law to be withheld
         with respect to such cash payments.

                  C. Claim to Bonuses and Employment Rights. The designation of
         persons to participate in the Plan shall be wholly at the discretion of
         the Board. Neither this Plan nor any action taken hereunder shall be
         construed as giving any Participant any right to be retained in the
         employ of the Company or a Subsidiary.

                  D. Beneficiaries. Any bonuses awarded under this Plan to a
         Participant who dies prior to payment shall be paid to the beneficiary
         designated by the Participant on a form filed with the Company. If no
         such beneficiary has been designated or survives the Participant,
         payment shall be made to the Participant's legal representative. A
         beneficiary designation may be changed or revoked by a Participant at
         any time provided the change or revocation is filed with the Company.

                  E. Nontransferability. A person's rights and interests under
         the Plan may not be assigned, pledged or transferred except, in the
         event of a Participant's death, to his designated beneficiary as
         provided in the Plan or, in the absence of such designation, by will or
         the laws of descent and distribution.

                  F. Indemnification. Each person who is or shall have been a
         member of the Committee or of the Board shall be indemnified and held
         harmless by the Company (to the extent permitted by the Articles of
         Incorporation and Code of Regulations of the Company and applicable
         law) against and from any loss, cost, liability or expense that may be
         imposed upon or reasonably incurred by him in connection with or
         resulting from any claim, action, suit or proceeding to which he may be
         a party or in which they may be involved by reason of any action taken
         or failure to act under the Plan and against and from any and all
         amounts paid by him in settlement thereof, with the Company's approval,
         or paid by him, in satisfaction of judgment in any such action, suit or
         proceeding against him. He shall give the Company an opportunity, at
         its own expense, to handle and defend the same before he undertakes to
         handle and defend it on his own behalf. The foregoing right of
         indemnification shall not be exclusive of any other rights of
         indemnification to which such person may be entitled under the
         Company's Articles of Incorporation or Code of Regulations, as a matter
         of law or otherwise or of any power that the Company may have to
         indemnify him or hold him harmless.

                  G. Reliance on Reports. Each member of the Committee and each
         member of the Board shall be fully justified in relying or acting in
         good faith upon any report made by the independent certified public
         accountants of the Company or of its Subsidiaries or upon any other
         information furnished in connection with the Plan by any officer or
         director of the Company or any of its Subsidiaries. In no event shall
         any person who is or shall have been a member of the Committee or of
         the Board be liable for any determination made or other action taken or
         any omission to act in reliance upon any such report or information or
         for any action taken, including the furnishing of information, or
         failure to act, if in good faith.

                  H. Expenses. The expenses of administering the Plan shall be
         borne by the Company and its Subsidiaries in such proportions as shall
         be agreed upon by them from time to time.

                  I. Pronouns. Masculine pronouns and other words of masculine
         gender shall refer to both men and women.

                  J. Titles and Headings. The titles and headings of the
         sections in the Plan are for convenience of reference only, and, in the
         event of any conflict between any such title or heading and the text of
         the Plan, such text shall control.

9.       AMENDMENT AND TERMINATION

         The Board may at any time terminate the Plan. The Board may at any
time, or from time to time, amend or suspend and, if suspended, reinstate the
Plan in whole or in part. Notwithstanding the foregoing, the Plan shall continue
in effect to the extent necessary to settle all matters relating to the payment
of bonuses awarded prior to any such termination or suspension.





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                                                                    Schedule I

                                Annual Bonus Plan
                                    for 2001
                                Participants and
                                  Bonus Targets


                                                    Total                Company
                                                    Bonus     EPS    Performance
Name                  Position                   Target    Component   Component
---------             --------                   ------    ---------   ---------
Carl H. Lindner       Chairman of the Board      $950,000     50%         50%
                      & Chief Executive Officer
Carl H. Lindner III   Co-President               $950,000     50%         50%
Keith E. Lindner      Co-President               $950,000     50%         50%
S. Craig Lindner      Co-President               $950,000     50%         50%







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                                                                    Schedule II

                                Annual Bonus Plan
                   2001 Performance Criteria for Participants

The overall bonus for 2001 for each Participant will be the sum of such
Participant's bonuses for the following two Performance Criteria components:

                                 Weighting of Dollar Amount of Bonus Target
                                 ------------------------------------------
                           (Assuming Schedule I indicates $950,000 Bonus Target)

Earnings Per Share ("EPS") - 50%                    $475,000
Company Performance        - 50%                    $475,000


A.       EPS Component.

         Each participant's bonus will range from 0% to 175% of the dollar
         amount of the Bonus Target allocated to the EPS Component, based on the
         following levels of reported earnings per common share from insurance
         operations ("Operating EPS" defined below) achieved by the Company and
         its consolidated subsidiaries for 2001:

                                     Percentage of Bonus Target to be paid
         Operating EPS                         for EPS Component
         -------------               -------------------------------------
         $1.20 or less                                       0
         $1.60                                             100%
           more than $1.60                    more than 100% up to 175%

         Where the Operating EPS is greater than $1.20 and less than $1.60, the
         bonus will be determined by straight line interpolation; if it is above
         $1.60, the Committee, in its discretion, shall determine the percentage
         of bonus above 100%.

         The Operating EPS to be considered is diluted EPS from the Company's
         insurance operations and not including investee results, realized gains
         and losses in the investment portfolio and unusual or non-recurring
         items. Additionally, the Committee shall have the power and authority,
         in its discretion, to adjust reported Operating EPS upward or downward
         for purposes of the Plan to the extent the Committee deems equitable.


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B.       Company Performance Component

         Each participant's bonus could range up to 175% of the dollar amount of
         the Bonus Target allocated to the Company Performance Component and
         will be determined by the Board, upon the Compensation Committee's
         recommendation, based on the Compensation Committee's subjective rating
         of the Company's relative overall performance for 2001. Such rating
         shall include a consideration of all factors deemed relevant, including
         financial (and non-financial) and strategic factors.

         When determining the Company's performance for 2001, the Committee
         intends to take into consideration the factors it believes are relevant
         to such performance. For 2001, it may be appropriate to consider
         factors including, but not limited to: earnings per share, including a
         specific review of the impact of any extraordinary transactions and
         investees' results; return on equity; per share price of common stock
         relative to prior periods and comparable companies as well as financial
         markets; status of credit ratings on outstanding debt and claims paying
         ability of the Company's subsidiaries; status of debt-to-capital ratio;
         combined ratio of the Company's subsidiaries; investment portfolio
         performance including realized gains and losses; and other operating
         criteria.