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                                                                   Exhibit 10.37

                              EMPLOYMENT AGREEMENT

         THIS AGREEMENT made effective as of the 1st day of November 2000 (the
"Effective Date") by and between GoAmerica, Inc., a Delaware corporation with
its principal place of business at 401 Hackensack Avenue, Hackensack, New Jersey
07601 (the "Company"), and David Blumenthal (the "Employee").

                                   WITNESSETH:

         WHEREAS, the Company desires to secure the employment of the Employee
in accordance with the provisions of this Agreement; and

         WHEREAS, the Employee desires and is willing to accept employment with
the Company in accordance herewith.

         NOW THEREFORE, in consideration of the premises and mutual covenants
contained herein, and intending to be legally bound hereby, the parties hereto
agree as follows:

         1. Term. The Company hereby agrees to employ the Employee and the
Employee hereby agrees to serve the Company pursuant to the terms and conditions
of this Agreement as Chief Operating Officer of the Company, or in a position at
least commensurate therewith in all material respects, for an initial term
commencing on the Effective Date hereof and expiring on the third anniversary
thereof (the "Initial Term"). On the expiration of the Initial Term and on each
yearly anniversary thereof, the Agreement shall automatically renew for an
additional one-year period (the "Renewal Term"), unless sooner terminated in
accordance with the provisions of Section 5 or unless either party notifies the
other party in writing of its intentions not to renew this Agreement not less
than sixty (60) days prior to such expiration date or anniversary, as the case
may be.
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         2. Positions and Duties.

         (a) Duties. The Employee's duties hereunder shall be those which shall
be prescribed from time to time by the Board of Directors in accordance with the
bylaws of the Company and shall include such executive duties, powers and
responsibilities as customarily attend the office of Chief Operating Officer of
a company comparable to the Company. The Employee will hold, in addition to the
office of Chief Operating Officer of the Company, such other executive offices
in the Company and its subsidiaries to which he may be elected, appointed or
assigned by the Board of Directors from time to time and will discharge such
executive duties in connection therewith. During the employment period, the
Employee's position (including status, offices and reporting requirements),
authority, duties and responsibilities shall be at least commensurate in all
material respects with the most significant of those held, exercised and
assigned immediately preceding the Effective Date. The Employee shall devote his
full working time, energy and skill (reasonable absences for vacations and
illness excepted), to the business of the Company as is necessary in order to
perform such duties faithfully, competently and diligently; provided, however,
that notwithstanding any provision in this Agreement to the contrary, the
Employee shall not be precluded from devoting reasonable periods of time
required for serving as a member of boards of companies which have been approved
by the Board of Directors or participating in non-business organizations so long
as such memberships or activities do not interfere with the performance of the
Employee's duties hereunder.


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         3. Compensation. During the term of this Agreement, the Employee shall
receive, for all services rendered to the Company hereunder, the following
(hereinafter referred to as "Compensation"):

         (a) Base Salary. The Employee shall be paid an initial base salary at
the rate of $175,000 per year. Effective January 1, 2001, the initial base
salary shall be subject to an increase at the standard rate of any increases for
similarly situated executive employees. Thereafter, such base salary shall be
reviewed, and any increases in the amount thereof shall be determined by the
Board of Directors or a compensation committee formed by the Board of Directors
(the "Compensation Committee") annually during the term hereof. The Employee's
base salary shall be payable in equal installments in accordance with the
Company's general salary payment policies but no less frequently than monthly.

         (b) Bonuses. The Employee shall be eligible for and may receive
bonuses. The amount of such bonus shall be solely within the discretion of the
Board of Directors or, if formed, the Compensation Committee thereof.

         (c) Incentive Compensation. The Employee shall be eligible for awards
from the Company's incentive compensation plans, including without limitation
any stock option plans, applicable to high level executive officers of the
Company or to key employees of the Company or its subsidiaries, in accordance
with the terms thereof. Any such awards shall be made on a basis commensurate
with other similarly situated executive employees.

         (d) Benefits. The Employee and his "dependents," as that term may be
defined under the applicable benefit plan(s) of the Company, shall be included,
to the extent eligible thereunder, in any and all plans, programs and policies
which provide benefits for similarly

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situated executive level employees and their dependents. Such plans, programs
and policies may include health care insurance, long-term disability plans, life
insurance, supplemental disability insurance, supplemental life insurance,
holidays and other similar or comparable benefits as are made available to other
similarly situated executive level employees.

         (e) Expenses. Subject to and in accordance with reasonable policies and
procedures maintained by the Company from time to time concerning documentation
of expenses, the Employee hereby is authorized to incur, and, shall be
reimbursed by the Company for, any and all reasonable and necessary
business-related expenses, which expenses are incurred by the Employee on behalf
of the Company or any of its subsidiaries.

         4. Absences. The Employee shall be entitled to vacations of no less
than four (4) weeks per year. In addition, the Employee shall be entitled to
absences because of illness or other incapacity, and such other absences,
whether for holiday, personal time, or for any other purpose, as set forth in
the Company's employment manual or current procedures and policies, as the case
may be, as same may be amended from time-to-time.

         5. Termination. In addition to the events of termination and expiration
of this Agreement provided for in Section 1 hereof, the Employee's employment
hereunder may be terminated only as follows:

         (a) Without Cause. The Company may terminate the Employee's employment
hereunder without cause only upon action by the Board of Directors, and upon no
less than sixty (60) days prior written notice to the Employee. The Employee may
terminate employment hereunder without cause upon no less than sixty (60) days
prior written notice to the Company.


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         (b) For Cause, by the Company. The Company may terminate the Employee's
employment hereunder for cause immediately and with prompt notice to the
Employee, which cause shall be determined in good faith solely by the Board of
Directors. "Cause" for termination shall be limited to the following conduct of
the Employee:

                  (i) Material breach of any provision of this Agreement by the
Employee, which breach shall not have been cured by the Employee within sixty
(60) days of receipt of written notice of said breach;

                  (ii) Misconduct as an employee of the Company, including but
not limited to: misappropriating any funds or property of the Company;
attempting to willfully obtain any personal profit from any transaction in which
the Employee has an interest which is adverse to the interests of the Company
(other than the transaction contemplated by the Asset Purchase Agreement dated
as of the 31st day of October 2000, by and among the Company, GoAmerica
Communications Corp., Flash Creative Management, Inc., and the shareholders of
Flash Creative Management, Inc. listed on Annex I to the Asset Purchase
Agreement); or any other act or omission which substantially impairs the
Company's ability to conduct its ordinary business in its usual manner;

                  (iii) Unreasonable neglect or unreasonable refusal to perform
the duties assigned to the Employee under or pursuant to this Agreement;

                  (iv) Conviction of a felony (including pleading guilty or no
contest to a felony or lesser charge which results from plea bargaining); or

                  (v) Any other act or omission which subjects the Company or
any of its subsidiaries to substantial public disrespect, scandal or ridicule.


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         (c) For Good Reason by Employee. The Employee may terminate employment
hereunder for good reason immediately and with prompt notice to the Company.
"Good reason" for termination by the Employee shall be limited to the following
conduct of the Company:

                  (i) Material breach of any provision of this Agreement by the
Company, which breach shall not have been cured by the Company within sixty (60)
days of receipt of written notice of said breach;

                  (ii) Failure to maintain the Employee in a position
commensurate with that referred to in Section 2 of this Agreement;

                  (iii) The assignment to the Employee of any duties
inconsistent with the Employee's position, authority, duties or responsibilities
as contemplated by Section 2 of this Agreement, or any other action by the
Company which results in a diminution of such position, authority, duties or
responsibilities, excluding for this purpose any isolated action not taken in
bad faith and which is promptly remedied by the Company after receipt of notice
thereof given by the Employee; and

                  (iv) The requirement that the Employee to be based at a
location outside of a fifty (50) mile radius from Hackensack, New Jersey, except
for required travel on the Company's business to an extent substantially
consistent with the Employee's business obligations.

         (d) Death. The period of active employment of the Employee hereunder
shall terminate automatically in the event of his death.

         (e) Disability. In the event that the Employee shall be unable to
perform duties hereunder for a period of one hundred eighty (180) consecutive
calendar days or one hundred eighty (180) work days within any 360 consecutive
calendar days, by reason of disability as a

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result of illness, accident or other physical or mental incapacity or
disability, the Company may, in its discretion, by giving written notice to the
Employee, terminate the Employee's employment hereunder as long as the Employee
is still disabled on the effective date of such termination.

         (f) Mutual Agreement. This Agreement may be terminated at any time by
mutual agreement of the Employee and the Company.

         6. Compensation in the Event of Termination. In the event that the
Employee's employment pursuant to this Agreement terminates prior to the end of
the term of this Agreement for a reason provided in Section 5 hereof, the
Company shall pay the Employee compensation as set forth below:

         (a) By Employee for Good Reason; By Company Without Cause. In the event
that the Employee's employment hereunder is terminated by the Employee for good
reason pursuant to Section 5(c) hereof; or by the Company without cause pursuant
to Section 5(a) hereof, then:

                  (i) the Company shall continue to pay to the Employee his
annual base salary and all other compensation and benefits provided for in
Section 3 hereof in the same manner as before termination for a period of time
ending twelve (12) months from the date of such termination. The Employee shall
not be required to mitigate the amount of any payment provided for in this
Section 6(a) by seeking employment or otherwise, nor shall any amounts received
from employment or otherwise by the Employee offset in any manner the
obligations of the Company hereunder; and

                  (ii) the payments, rights and entitlements described in
Sections 6(a)(i) hereof, if any, shall only be made if the Employee shall first
have executed and delivered to the

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Company a release with respect to his employment hereunder and the termination
of such employment.

         (b) By Company Upon Termination of Agreement Due to Employee's Death or
Disability. In the event of the Employee's death or if the Company shall
terminate the Employee's employment hereunder for disability pursuant to Section
5(e) hereof then:

                  (i) the Company shall continue to pay the base salary payable
hereunder at the then current rate for one (1) year after the termination of
employment to the Employee or his personal representative, as applicable;

                  (ii) in the event of a termination pursuant to Section 5(e)
hereof, if eligible, Employee shall be entitled to benefits under any salaried
long-term disability plan of the Company covering the Employee then in effect;
and

                  (iii) all other compensation and benefits provided for in
Section 3 of this Agreement shall cease upon such termination.

         (c) By Company For Cause or By Employee Without Good Reason. In the
event that: (i) the Company shall terminate the Employee's employment hereunder
for cause pursuant to Section 5(b) hereof; or (ii) the Employee shall terminate
employment hereunder without "good reason" as defined in Section 5(c) hereof,
then the Employee's rights hereunder shall cease as of the effective date of the
termination, including, without limitation, the right to receive the Base Salary
and all other compensation or benefits provided for in this Agreement, except
that the Company shall pay the Employee salary and other Compensation which may
have been earned and is due and payable but which has not been paid as of the
date of termination.


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         7. Effect of Termination. In the event of expiration or early
termination of this Agreement as provided herein, neither the Company nor the
Employee shall have any remaining duties or obligations hereunder except that:

         (a) The Company shall:

                  (i) Pay the Employee's accrued salary and any other accrued
benefits under Section 3 hereof;

                  (ii) Reimburse the Employee for expenses already incurred in
accordance with Section 3(e) hereof;

                  (iii) Pay or otherwise provide for any benefits, payments or
continuation or conversion rights in accordance with the provisions of any
benefit plan of which the Employee or any of his dependents is or was a
participant; and

                  (iv) Pay the Employee or his beneficiaries any compensation
due pursuant to Section 6 hereof; and

         (b) The Employee shall remain bound by the terms of Section 8 hereof
and Exhibit A attached hereto.

         8. Restrictive Covenant. (a) In consideration for the Company entering
into the Asset Purchase Agreement dated as of the 31st day of October 2000, by
and among the Company, GoAmerica Communications Corp., Flash Creative
Management, Inc., and the shareholders of Flash Creative Management, Inc. listed
on Annex I to the Asset Purchase Agreement, in consideration for the value and
good will being acquired pursuant thereto, and because the Employee acknowledges
and agrees that he has access to secret and confidential information of the
Company and its subsidiaries, the following restrictive covenant is necessary

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to protect the interests and continued success of the Company. Except as
otherwise expressly consented to in writing by the Company, during the time
period (the "Restricted Period") that begins on the Effective Date and ends on
the latter of the date that is i) three years from the date of the consummation
of the Asset Purchase Agreement or ii) twelve (12) months from the date of
termination of Employee's employment hereunder, except as otherwise expressly
consented to in writing by the Company, the Employee shall not, directly or
indirectly, acting as an employee, owner, shareholder, partner, joint venturer,
officer, director, agent, salesperson, consultant, advisor, investor or
principal of any corporation or other business entity:

                  (i) engage, in any state or territory of the United States of
America or other country where the Company is actively doing business
(determined as of the date the Employee's employment with the Company
terminates), in direct or indirect competition with the business conducted by
the Company ( hereafter a "Competitive Business") or activities of which the
Employee is aware the Company plans to conduct within one (1) year of
termination;

                  (ii) request or otherwise attempt to induce or influence,
directly or indirectly, any present customer or supplier, or prospective
customer or supplier, of the Company, or other persons sharing a business
relationship with the Company, to cancel, limit or postpone their business with
the Company, or otherwise take action which might be to the material
disadvantage of the Company; or

                  (iii) hire or solicit for employment, directly or indirectly,
or induce or actively attempt to influence, any Employee of the Company or any
Affiliate, as such term is defined in the Securities Act of 1933, as amended, to
terminate his or her employment or discontinue such person's consultant,
contractor or other business association with the Company;


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         (b) If the Employee violates any of the restrictions contained in
Section 8(a) above, the Restrictive Period shall be increased by the period of
time from the commencement of any such violation until the time such violation
shall be cured by the Employee to the satisfaction of the Company, and the
Company may withhold any and all payments, except salary, otherwise due and
owing to the Employee under this Agreement.

         (c) In the event that either the geographical area or the Restrictive
Period set forth in Section 8(a) of this Agreement is deemed to be unreasonably
restrictive in any court proceeding, the court may reduce such geographical area
and Restrictive Period to the extent which it deems reasonable under the
circumstances.

         (d) Nothing in this Section 8, whether express or implied, shall
prevent the Employee from being a holder of securities of a company whose
securities are registered under Section 12 of the Securities Exchange Act of
1934, as amended, or any privately held company; provided, however, that during
the Restricted Period, and with respect to any company which may be deemed
directly or indirectly to be a Competitive Business or a business which the
Company plans to conduct, the Employee holds of record and beneficially less
than one percent (1%) of the votes eligible to be cast generally by holders of
securities of such company for the election of directors.

         (e) The Employee, as a condition of his continued employment,
acknowledges and agrees that he has reviewed and will continue to be bound by
all of the provisions set forth in the Company's Employee-At-Will, Invention
Assignment, Confidentiality and Non-Solicitation Agreement attached hereto as
Exhibit A (the "ICN Agreement"), which is incorporated herein by reference and
made a part hereof as though fully set forth herein. To the extent that the
terms of

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this Agreement are inconsistent with the terms of the ICN Agreement, the terms
of this Agreement shall govern. Employee acknowledges and understands that
Section 8 hereof and the ICN Agreement will survive the termination of his
employment with the Company.

         (f) Employee acknowledges and agrees that in the event of a breach or
threatened breach of the provisions of this Section 8 and/or the ICN Agreement
by Employee, the Company may suffer irreparable harm and therefore, the Company
shall be entitled, to the extent permissible by law, immediately to cease to pay
or provide the Employee any compensation being, or to be, paid or provided to
him pursuant to Sections 3 or 6 of this Agreement, and also to obtain immediate
injunctive relief restraining the Employee from conduct in breach or threatened
breach of the covenants contained in this Section 8 and/or the ICN Agreement.
Nothing herein shall be construed as prohibiting the Company from pursuing any
other remedies available to it for such breach or threatened breach, including
the recovery of damages from the Employee.

         (g) A Competitive Business shall be determined as of the date the
Employee's employment with the Company terminates. As of the Effective Date a
Competitive Business is the provision of wireless services, i.e., those provided
by a wireless network service provider such as ATT Wireless Services, Verizon
Wireless, OmniSky, Aether, Motient, and Metricom or those provided by product
companies such as Research in Motion, Sierra Wireless and Novatel.

         9. Directors and Officers Liability Insurance. During the term of this
Agreement, the Company shall maintain standard directors and officers liability
insurance in a face amount of no less than $10,000,000.

         10. Resolution of Differences Over Breaches of Agreement. Except as
otherwise provided herein, any controversy or claim arising out of, or relating
to, this Agreement, or the

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breach hereof, or otherwise arising out of or relating to the Employee's
employment, compensation and benefits with the Company or the termination
thereof, shall be reviewed in the first instance in accordance with the
Company's internal review procedures, if any, with recourse thereafter--for
temporary or preliminary injunctive relief only as to the provisions of Section
8 and the ICN Agreement--to the courts having jurisdiction thereof. If any
relief other than injunctive relief is sought, then to arbitration in the State
of New Jersey administered by the American Arbitration Association, under its
National Rules for the Resolution of Employment Disputes and judgment upon the
award rendered by the Arbitrator(s) may be entered in any court having
jurisdiction thereof. Any claim or controversy not submitted to arbitration in
accordance with this Section 9 shall be waived and, thereafter, no arbitration
panel or tribunal or court shall have the power to rule or make any award on any
such claim or controversy.

         11. No Conflicts. The Employee has represented and hereby represents to
the Company that the execution, delivery and performance by the Employee of this
Agreement do not conflict with or result in a violation or breach of, or
constitute (with or without notice or lapse of time or both) a default under any
contract, agreement or understanding, whether oral or written, to which the
Employee is a party or of which the Employee is or should be aware and the there
are no restrictions, covenants, agreements or limitations on his right or
ability to enter into and perform the terms of this Agreement, and agrees to
save the Company harmless from any liability, cost or expense, including
attorney's fees, based upon or arising out of any such restrictions, covenants,
agreements, or limitations that may be found to exist.


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         12. Waiver. The waiver by a party hereto of any breach by the other
party hereto of any provision of this Agreement shall not operate or be
construed as a waiver of any subsequent breach by a party hereto.

         13. Assignment. This Agreement shall be binding upon and inure to the
benefit of the successors and assigns of the Company, and the Company shall be
obligated to require any successor to expressly assume its obligations
hereunder. This Agreement shall inure to the benefit of and be enforceable by
the Employee or his legal representatives, executors, administrators,
successors, heirs, distributees, devisees and legatees. The Employee may not
assign any of his duties, responsibilities, obligations or positions hereunder
to any person and any such purported assignment by him shall be void and of no
force and effect.

         14. Notices. Any notices required or permitted to be given under this
Agreement shall be sufficient if in writing, and if personally delivered or when
sent by first class certified or registered mail, postage prepaid, return
receipt requested--in the case of the Employee, to his residence address as set
forth below, and in the case of the Company, to the address of its principal
place of business as set forth below, in care of the Board of Directors--or to
such other person or at such other address with respect to each party as such
party shall notify the other in writing.

         15. Construction of Agreement.

         (a) Governing Law. This Agreement shall be governed by and its
provisions construed and enforced in accordance with the internal laws of the
State of New Jersey without reference to its principles regarding conflicts of
law.


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         (b) Severability. In the event that any one or more of the provisions
of this Agreement shall be held to be invalid, illegal or unenforceable, the
validity, legality or enforceability of the remaining provisions shall not in
any way be affected or impaired thereby.

         (c) Headings. The descriptive headings of the several paragraphs of
this Agreement are inserted for convenience of reference only and shall not
constitute a part of this Agreement.

         16. Entire Agreement. This Agreement and the ICN Agreement attached as
Exhibit A hereto contains the entire agreement of the parties concerning the
Employee's employment and all promises, representations, understandings,
arrangements and prior agreements on such subject are merged herein and
superseded hereby. The provisions of this Agreement may not be amended,
modified, repealed, waived, extended or discharged except by an agreement in
writing signed by the party against whom enforcement of any amendment,
modification, repeal, waiver, extension or discharge is sought. No person acting
other than pursuant to a resolution of the Board of Directors shall have
authority on behalf of the Company to agree to amend, modify, repeal, waive,
extend or discharge any provision of this Agreement or anything in reference
thereto or to exercise any of the Company's rights to terminate or to fail to
extend this Agreement.


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         IN WITNESS WHEREOF, the Company has caused this Agreement to be
executed and attested by its duly authorized officers, and the Employee has set
his hand, all as of the day and year first above written.

ATTEST:                                     GoAmerica, Inc.



/s/ Francis J. Elenio                       By:/s/ Aaron Dobrinsky
------------------------------------           --------------------------------
Francis J. Elenio, Secretary                     Aaron Dobrinsky, President


                                            Address:
                                                     ---------------------------

                                                     ---------------------------

                                                     ---------------------------

WITNESS:                                    EMPLOYEE



/s/ Lior Hod                                /s/ David Blumenthal
------------------------------------        -----------------------------------
                                            David Blumenthal

                                            Address: 452 Churchill Road
                                                     --------------------------

                                                     Teaneck, NJ 07666
                                                     --------------------------

                                                     --------------------------


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                                    EXHIBIT A

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