Exhibit 31(a)



CERTIFICATION PURSUANT TO

RULES 13a-14(a) and 15d-14(a) OF THE EXCHANGE ACT



I, Howard B. Bernick, certify that:



|1. | I have reviewed this quarterly report on Form 10-Q of Alberto-Culver Company;
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|2. | Based on my knowledge, this quarterly report on Form 10-Q does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements
made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this quarterly report on Form 10-Q;
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|3. | Based on my knowledge, the financial statements, and other financial information included in this quarterly report on Form 10-Q, fairly present in all material respects the
financial condition, results of operations and cash flows of the company as of, and for, the periods presented in this quarterly report on Form 10-Q;
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|4. | The companys other certifying officer and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and
15d-15(e)) for the company and have:
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| | a) | designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information
relating to the company, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this quarterly report on Form 10-Q is being prepared;
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| | b) | evaluated the effectiveness of the companys disclosure controls and procedures and presented in this quarterly report on Form 10-Q our conclusions about the effectiveness of
the disclosure controls and procedures, as of the end of the period covered by this quarterly report on Form 10-Q based on such evaluation; and
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| | c) | disclosed in this quarterly report on Form 10-Q any change in the companys internal control over financial reporting that occurred during the companys most recent fiscal
quarter (the companys fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the companys internal control over financial reporting; and
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|5. | The companys other certifying officer and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the companys auditors
and the audit committee of the companys board of directors (or persons performing the equivalent functions):
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| | a) | all significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the
companys ability to record, process, summarize and report financial information; and
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| | b) | any fraud, whether or not material, that involves management or other employees who have a significant role in the companys internal controls over financial reporting.
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|                                                       
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|Date: May 7, 2004                                      
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|/s/    HOWARD B. BERNICK                               
|                                                       
|Howard B. Bernick President and Chief
Executive Officer