| 1. | I have reviewed this quarterly      report on Form 10-Q of American Biltrite  Inc.; |
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| 2. | Based on my knowledge, this report      does not contain any untrue statement of a material fact or omit to state      a material fact necessary to make the statements made, in light of the      circumstances under which such statements were made, not misleading with      respect to the period covered by this  report; |
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| 3. | Based on my knowledge, the      financial statements, and other financial information included in this      report, fairly present in all material respects the financial condition,      results of operations and cash flows of the registrant as of, and for, the      periods presented in thisreport; |
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| 4. | The registrant's other certifying      officer and I are responsible for establishing and maintaining disclosure      controls and procedures (as defined in Exchange Act Rules 13a-15(e) and      15d-15(e)) and      internal control over financial reporting (as defined in Exchange      Act Rules 13a-15(f)      and 15d-15(f)) for      the registrant and have: |
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|   | a) | Designed such disclosure controls      and procedures, or caused such disclosure controls and procedures to be      designed under our supervision,  to ensure that material      information relating to the registrant, including its consolidated      subsidiaries, is made known to us by others within those entities,      particularly during the period in which this report is being      prepared; |
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|   | b) | Designed such internal control      over financial reporting, or caused such internal control over financial      reporting to be designed under our supervision, to provide reasonable      assurance regarding the reliability of financial reporting and the      preparation of financial statements for external purposes in accordance      with generally accepted accounting principles; |
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|   | c) | Evaluated the effectiveness of the      registrant's disclosure controls and procedures and presented in this      report our conclusions about the effectiveness of the disclosure controls      and procedures, as of the end of the period covered by this report based      on suchevaluation;  and |
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|   | d) | Disclosed in this report any      change in the registrant's internal control over financial reporting that      occurred during the registrant's most recent fiscal quarter that has      materially affected, or is reasonably likely to materially affect, the      registrant's internal control over financial      reporting;  and |
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| 5. | The registrant's other certifying      officer and I have disclosed, based on our most recent evaluation of      internal control over financial reporting, to the registrant's auditors      and the audit committee of the registrant's board of directors (or persons performing the      equivalent functions): |
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|   | a) | All significant deficiencies and      material weaknesses in the design or operation of internal control over      financial reporting which are reasonably likely to adversely affect the      registrant's ability to record, process, summarize and report financial      information;  and |
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|   | b) | Any fraud, whether or not      material, that involves management or other employees who have a      significant role in the registrant's internal control over financial      reporting. |
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|   |   |
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| Date:  May      12, 2008 | /s/ Roger S.      Marcus                  |
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|                               | Roger      S. Marcus                      |
|                               | Chairman      of the Board,               |
|                               | Chief      Executive Officer and Director |