### [Insert Organization Name Here]



## 201 3 Promotional Partner of the Year Written Statement Template

Please c omplete, s ave, and u pload to your award a pplication. Compose your written statement by addressing

the evaluation criteria below based only on your activities in 201 2 , unless otherwise requested. Your written

statement must be no more than six (6) pages in length . Organize and label your statement using the categories listed below (e.g., “Education and Outreach Activities”). The point values following each category

indicate the maximum potential value for all activities within that category. Some partners may not be able to address all of the evaluation criteria, but may be eligible for an Excellence Award if they exhibit outstanding accomplishments in one of the following categories.

Remember that Partner of the Year awards are based on act ivities that increase awareness about the WaterSense program, labeled products, new homes and services . General education on the importance of water efficiency is valued, but the focus of your application should be on activities that specifically integrate d WaterSense. If you choose to submit supporting materials that complement your written statement, which is recommended, clearly reference each supporting material in your written statement (preferably with annotations).



## Evaluation Criteria

1. Education and Outreach Activities ( 45 points)

Descri be how you conducted WaterSense

- related consumer and/or member outreach activities (including quantity and estimated reach). This might incl ude the development of websites or web content

about WaterSense ; the addition of the WaterSense promotional marks to websites, newsletters or listservs; use of bill stuffers; production of public sig nage; giving of presentations; use of social media outlets (e.g., Facebook, Twitter); or development of work shops or trainin gs for consumers or contractors

. Describe how you conducted W aterSense

- related media activities (including quantity and esti mated reach) that resulted in increased public awareness about the Water Sense brand specifically and water efficiency in general. This might include articles or advertisements that promoted WaterSense in magazines, trade industry journals, online, or in broadcast media.

Describe specific WaterSense

- related events or campaigns you organized or participated in. This might

include getting involved in Fix a Leak Week 201 2 , Shower Better or the We’re for Water campaign, having Flo attend your event, or promoting a specific aspect of the WaterSense program ( e.g. , new homes or outdoor messaging ).

Describe your efforts to recruit new Wa terSense partners . Recruiting efforts might have targeted

o rganizations eligible for promotional partnership (such as utilities or home builders associations) or companies or individuals in other partnership categories

, such as retailers, distributors, man ufacturers, builders, licensed certification providers, or irrigation professionals.

Describe how you measured the effectiveness of your WaterSense

- related promotional activities and

include those metrics. This might include measured increases in public awareness of the WaterSense

brand.

2. Strategic Collaboration ( 35 points)

Describe how you collaborated with other WaterSense partners or stakeholders, such as manufacturers, retailers, builders, or landscape irrigation professionals to promote W aterSense messaging. Include how your organization selected potential partners and the value the collaboration brought to the WaterSense program in your region.

Describe research your organization conducted, funded, or reviewed that furthered the developm ent of a WaterSense labeled product or practice specification. (You may include specification support that began prior to 201 2 but continued into 201 2 .)

### [Insert Organization Name Here]

3

. Promoting the Adoption of WaterSense Labeled Products ( 20 points)

Describe relevant events your organization sponsored, participated in, or promoted that encouraged

consumers to look for WaterSense labeled products

. This might include participating in ( or hosting ) conferences/workshops, school presentations, community events, road shows, or events with local

retailers/distributers

. Describe any marketing, outreach or social media (e.g. Facebook, Twitter) activities your organization undertook that promoted or made consumers aware of WaterSense labeled products or product lists, rebate programs, tax holidays, or retrofit programs. Describe any ways in which your organization helped integrate WaterSense labeled products into existing water efficiency programming. Describe any incentive programs your organization sponsored, participated in, or supporte d that encouraged consumers to look for WaterSense labeled products

. Incentive programs might include product

rebates (or funding product rebates through other organization s ) , account credits, or participation in tax

free holidays

, tradeout program s , or oth er promotional events. I nclude descriptions of your organization’s role in coordinating/planning the event.

o If your organization sponsored a rebate program, be sure to high light quantifiable details, such as the number of times you offered incentives, the number of recipi ents that participated in incentive programs, the value of your incentives, and the number of products the incentives

covered.

o If you r organization supported an outside organization’s incentive program, describe how you

reached out to the program sponsor , helped acquire or contribute resources to the program, and increase participation

.