[SUNBEAM LOGO]

FOR IMMEDIATE RELEASE:

              SUNBEAM CORPORATION NAMES THREE MARKETING EXECUTIVES

         FORT LAUDERDALE, FL - October 7, 1996 - Sunbeam Corporation (NYSE:SOC)
announced today, in connection with its rapid restructuring, that it has named
Cynthia A. Vahlkamp to the position of Vice President, Marketing Outdoor
Cooking, and Marc Haberman to the position of Vice President, Marketing
Household Appliances. Additionally, Paula Etchison, formerly Marketing Director,
Household Appliances, has been appointed to the newly created position Director,
New Business where she will focus on strategic growth opportunities. All three
positions will report to Donald Uzzi, Vice President, Worldwide Marketing and
Product Development.

         Albert J. Dunlap, Sunbeam's Chairman and Chief Executive Officer
stated, "Assembling a strong category marketing team is an essential element in
the rebuilding of the Company. The additions of Cynthia and Marc, combined with
our current high quality category marketing leaders such as Paula, will provide
improved focus and effectiveness in the marketing of all our major product
lines."

         Ms. Vahlkamp comes to Sunbeam with a track record of business and brand
revitalization, both domestically and internationally, that spans a broad range
of product categories. As General Manager of the Pritikin health food and
services business, Ms. Vahlkamp led a comprehensive relaunch that resulted in a
near tripling of sales while returning that business to profitability.
Previously, in a key international marketing role with Quaker Oats, Ms. Vahlkamp
led a venture team that developed and launched a new product line in record
time, setting category distribution and share records.

         Mr. Haberman joins Sunbeam from McKinsey & Company, the renowned
consulting firm, where he worked with several major companies developing
marketing strategies and improving advertising spending for their largest
brands. Prior to that position, Mr. Haberman was at Procter & Gamble, where as
Brand Manager of Bounce fabric softener, he guided that business to record
profitability with an emphasis on product improvement and world class
advertising.

         Ms. Etchison has a long demonstrated track record of new business
success at Sunbeam. She has led the development and introductions of winning new
products like the Sunbeam Toast-Logic toaster and


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the widely successful Sunbeam Rotisserie. These experiences make her uniquely
qualified to identify new revenue streams for our Company's future growth.

         Sunbeam Corporation is a leading consumer products company that
designs, manufactures and markets, nationally and internationally, a diverse
portfolio of outdoor and household brand name products. The Company's
Sunbeam/Registered trademark/ and Oster/Registered trademark/ brands have been
household names for generations, both domestically and abroad, and the Company
is a market leader in many of its product categories.

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