250 E Street SW

Washington, D.C. 20525

202-606-5000 / 800-942-2677

202-606-5000 / 800-942-2677

Centralized Recruitment Unit (CRU) 2023/2024 Recruitment Call Calendar

Last updated: November 6, 2023

Please note, all dates and topics are subject to change based on any conflicts that arise, the evolving needs of the 

network, and other unforeseen circumstances. All AmeriCorps agency staff are invited to each monthly recruitment call 

with the field.

All AmeriCorps staff are invited to each monthly recruitment call with the field.

Date Topic Intended Audience Description

Jan. 18, 2023

2-3 p.m. ET

Recording

Data for 

Recruitment

Commissions, National 

Directs

How to pull recruitment-related reports from eGrants, limitations, 

application, and relevant benchmarks.

Recording and follow-up

Feb. 15, 2023

2-3 p.m. ET

Recording

The Power of 

Cross Promotion

Commissions, National 

Directs,

subgrantees welcome

Success story from the field highlighting an approach to regional 

coordination among programs to recruit collectively.

Recording and follow-up

March 15, 2023

2-3 p.m. ET

Recording

National Ad 

Campaign 

Update

Commissions, National 

Directs

Preview of creative and supporting research to support, target markets, 

PSA tracking program, metrics used to define success, where to find 

assets for use.

Recording and follow-up

April 19, 2023

2-3 p.m. ET

Recording

Lead Collection & 

Management

Commissions, National 

Directs, subgrantees 

welcome

Overview of agency’s national lead capture and drip campaign

strategy, success story from the field highlighting lead capture and 

follow-up approach.

Recording and follow-up

May 24, 2023

2-3 p.m. ET

Recording

Social Media Best 

Practices

Commissions, National 

Directs, subgrantees 

welcome

Success story from the field; tips and tricks from AmeriCorps’ external 

affairs team.

Recording and follow-up

June 21, 2023

2-3 p.m. ET

Recording

Leveraging 

Current Members

and/or Alumni for 

Recruitment

Commissions, National 

Directs

Success story from the field on how a grantee has utilized the talents 

and interests of currently serving members to support recruitment while

providing professional development opportunities to enhance the 

member experience.

Recording and follow-up
 2

250 E Street SW

Washington, D.C. 20525

202-606-5000 / 800-942-2677

202-606-5000 / 800-942-2677

July 19, 2023

2-3 p.m. ET

Recording

Referral Programs Commissions, National 

Directs

Success story from the field highlighting how to design, execute, and 

measure a process for alumni and/or current members to refer friends 

and family to national service opportunities.

Recording and follow-up

Aug. 16, 2023

2-3 p.m. ET

Recording

Media Training Commissions, National 

Directs

AmeriCorps’ external affairs team to provide training on how to 

generate awareness and interest in service opportunities using local 

earned media strategies.

Recording and follow-up

Sept. 20, 2023 

2-3 p.m. ET

Recording

Resource Review Commissions, National 

Directs, subgrantees 

welcome

AmeriCorps agency staff and guests from the field, will be highlighting 

new, existing, and future recruitment resources to be utilized in 

recruitment efforts.

Recording and follow-up

Oct. 18, 2023

2-3 p.m. ET

Recording

Grassroots 

Recruiting

Commissions, National 

Directs, subgrantees 

welcome

A series of breakout rooms for grantees to brainstorm, share best 

practices, and potentially coordinate regional strategies around 

hyperlocal recruitment.

Recording and follow-up

Oct. 25, 2023

2-3 p.m. ET

Recording

AmeriCorps 

Seniors 

Recruitment Kickoff Call

AmeriCorps Seniors 

grantees

AmeriCorps’ centralized recruitment unit will introduce current 

recruitment resources and discuss the recruitment needs of grantees. 

Grantees will have the opportunity to provide ideas on how to best use 

the conversations moving forward, and to provide feedback on topics 

of interest for future calls.

Nov. 15, 2023

2-3 p.m. ET

Register

Data for 

Recruitment 

(round two)

Commissions, 

National Directs

Review how to utilize and access data for recruitment efforts. 

Dec. 13, 2023

2-3 p.m. ET

Register

Handshake 

Updates for the 

Network

Commissions, National 

Directs, Subgrantees

Success story from the field highlighting use of the platform to recruit; 

centralized recruitment unit shares high level data trends across the 

account and reviews ways grantees can engage.
 3

250 E Street SW

Washington, D.C. 20525

202-606-5000 / 800-942-2677

202-606-5000 / 800-942-2677

2024 Recruitment Call Calendar

Jan. 17, 2024

2-3 p.m. ET

Register

Back to Basics: 

Recruitment 

Fundamentals

• AC Seniors 

grantees

• Commission

• National 

Directs

• Subgrantees

• VISTA sponsors

• VGF grantees

Discuss recruitment fundamentals with the AmeriCorps recruitment team

and larger network.

*This call will have optional breakout room discussion time from 2:45pm –

3pm EST

Feb. 21, 2024

2-3 p.m. ET

Register

Maximizing 

Member Benefits

• Commissions

• National 

Directs

• Subgrantees

• VISTA sponsors

One larger grantee and one smaller grantee to share about the 

innovative strategies they are trying when it comes to providing 

members with benefits beyond the living allowance and ed award.

*This call will have optional breakout room discussion time from 2:45pm –

3pm EST

March 20, 2024

2-3 p.m. ET

Register

Digital Asset 

Management 

Tool Rollout

• AC Seniors 

grantees

• Commission

• National

Directs

• Subgrantees

• VISTA sponsors

• VGF grantees

AmeriCorps’ Communications and Marketing Office will provide an 

overview of this new tool and how to use it to access digital collateral for 

recruitment and marketing.

April 17, 2024

2-3 p.m. ET

Register

Leveraging 

current members 

and alumni for 

recruitment

• Commissions

• National 

Directs

• Subgrantees

• VISTA sponsors

Success story from the field on how a grantee has utilized the talents 

and interests of currently serving members to support recruitment while 

providing professional development opportunities to enhance the 

member experience. This will also serve as a follow-up to our July 2023 

referral conversation.

*This call will have optional breakout room discussion time from 2:45pm –

3pm EST

May 15, 2024

2-3 p.m. ET

Register

Partnership 

Development

• AC Seniors 

grantees

• Commission

• National 

Directs

• Subgrantees

Success stories from the field, tangible resources around partnership 

development and follow-up conversation to our Feb. 2023 call around 

regional coordination among programs to recruit collectively.
 4

250 E Street SW

Washington, D.C. 20525

202-606-5000 / 800-942-2677

202-606-5000 / 800-942-2677

• VISTA sponsors

• VGF grantees

*This call will have optional breakout room discussion time from 2:45pm –

3pm EST

June 19, 2024

2-3 p.m. ET

Register

Rural and Native 

Recruitment

• AC Seniors 

grantees

• Commission

• National 

Directs

• Subgrantees

• VISTA sponsors

• VGF grantees

Hear from AmeriCorps Native American Affairs as well as a success story 

from the field regarding strategies for native nations and rural 

recruitment. There will also be a review of agency resources for rural 

recruitment and time for small group breakout discussions.

*This call will have optional breakout room discussion time from 2:45pm –

3pm EST

July 17, 2024

2-3 p.m. ET

Register

College and 

University 

Relationship 

Building

• Commissions

• National 

Directs

• Subgrantees

• VISTA 

sponsors

Discussion around how to cultivate reciprocal partnerships with colleges 

and universities. Hear a success story from the field and review agency 

resources to be utilized for college and university relationship building 

(focusing on MSIs, HBCUs, and Tribal Colleges and Universities).

*This call will have optional breakout room discussion time from 2:45pm –

3pm EST

Aug. 21, 2024

2-3 p.m. ET

Register

From Community 

Served to Serving

• AC Seniors 

grantees

• Commission

• National 

Directs

• Subgrantees

• VISTA sponsors

• VGF grantees

Discussion around how to cultivate prospective members and volunteers 

among those currently engaged with the local AmeriCorps network

(e.g. tutee, mentee, parent, guardian, family member, etc.).

*This call will have optional breakout room discussion time from 2:45pm –

3pm EST

Sept. 18, 2024

2-3 p.m. ET

Register

Personas Training • AC Seniors 

grantees

• Commission

• National 

Directs

• Subgrantees

• VISTA sponsors

• VGF grantees

Communications and Marketing Office will provide a training on how to 

build communications strategies for different target audiences (i.e. 

young adults, career changers, retirees, influencers, etc.).
 5

250 E Street SW

Washington, D.C. 20525

202-606-5000 / 800-942-2677

202-606-5000 / 800-942-2677

AmeriCorps Centralized Recruitment Unit (CRU) 

2023 Webinar Schedule

Last updated: November 7, 2023

Please note, all dates and topics are subject to change. Additional events and opportunities will also be added regularly. 

AmeriCorps Centralized Recruitment Unit (CRU) 2023 Webinar Schedule

Date Topic Intended 

Audience

Description

May 30, 2023

4 – 5 p.m. ET

Recording

Mental Health 

and Service 

with Public 

Health 

AmeriCorps

Adults 18+ 

interested in 

AmeriCorps 

Service, 

Specifically PHA

Join us for this month's Joining AmeriCorps: Special Topics discussion, 

Mental Health and Service with Public Health AmeriCorps. We're 

covering the mental health benefits of AmeriCorps service and sharing 

with you the ways a service year can help connect you to your 

community, create meaningful relationships, and improve the mental 

wellbeing of yourself and others.

June 13, 2023

3 – 4 p.m. ET

Recording

AmeriCorps 

Seniors101

Adults 55+ 

interested in 

AmeriCorps 

Opportunities 

Ready to tackle the challenges facing your community but not sure 

where to start? Join us for AmeriCorps Seniors 101, an interactive 

webinar to learn about thousands of AmeriCorps Seniors service 

opportunities for adults 55 and older. We’ll help you find your fit and 

discover the service opportunity for you.

June 27, 2023

11:30 a.m. –

12:30 p.m. ET

Recording

Serving with 

Pride: How 

AmeriCorps 

Supports 

LGBTQ+ 

Communities

Adults 18+ 

interested in 

AmeriCorps 

Service

Join us for this month’s Joining AmeriCorps: Special Topics discussion, 

Serving with Pride: How AmeriCorps Supports LGBTQ+ Communities

covering ways in which AmeriCorps supports LGBTQ+ communities and 

how you can start your AmeriCorps journey. 

Aug. 29, 2023

4 – 5 p.m. ET

Recording

Serving at 

Home or 

Abroad: 

Becoming an 

AmeriCorps or 

Peace Corps 

Volunteer

Adults 18+ 

interested in 

Service

opportunities

Ready to tackle the challenges facing communities at home or abroad

but not sure where to start? Join us for an interactive webinar to learn 

about thousands of AmeriCorps and Peace Corps service opportunities 

and the benefits of national and international service. We’ll help you find 

your fit and discover the right opportunity for you.
 6

250 E Street SW

Washington, D.C. 20525

202-606-5000 / 800-942-2677

202-606-5000 / 800-942-2677

Sept. 13, 2023 

3 – 4 p.m. ET

Recording

AmeriCorps 

Seniors101

Adults 55+ 

interested in 

AmeriCorps 

Opportunities 

Ready to tackle the challenges facing your community but not sure 

where to start? Join us for AmeriCorps Seniors 101, an interactive 

webinar to learn about thousands of AmeriCorps Seniors service 

opportunities for adults 55 and older. We’ll help you find your fit and 

discover the service opportunity for you.

Sept. 26, 2023

4-5 p.m. ET

Recording

Joining 

AmeriCorps: 

Myths, 

Misconceptions, 

and How to 

Start your 

AmeriCorps 

Journey!

Adults 18+ 

interested in 

Service 

opportunities

Ready to tackle the challenges facing your community but not sure 

AmeriCorps is right for you? Join us for Joining AmeriCorps: Myths, 

Misconceptions, and How to Start your AmeriCorps Journey! We'll 

breakdown the myths and misconceptions about projects, benefits, and 

the AmeriCorps opportunities available to you during this interactive 

webinar.

Oct. 31

4-5 p.m. ET

Recording

Joining 

AmeriCorps: 

Alternative 

Paths After 

Service

Adults 18+ 

interested in 

Service 

opportunities

Join us for Joining AmeriCorps: Alternative Paths After Service to hear 

about alternative ways to use your educational award, career paths 

after service, and the unique ways AmeriCorps prepares you for life after 

service.

Nov. 28, 2023

4 – 5 p.m. ET

Register

AmeriCorps 101 Adults 18+ 

interested in 

AmeriCorps 

Service

Ready to tackle the challenges facing your community but not sure 

where to start? Join us for AmeriCorps 101, an interactive webinar to 

learn about thousands of AmeriCorps service opportunities and the 

benefits of national service. We’ll help you find your fit and discover the 

service opportunity for you.

Dec. 5, 2023

4 – 5 p.m. ET

Register

Joining 

AmeriCorps:

Careers After 

Service

Adults 18+ 

interested in 

AmeriCorps 

Service

Join us fo