<P STYLE="margin: 0 0 12pt; font-weight: bold; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">COMMON
STOCK PURCHASE AGREEMENT</FONT></P>

<P STYLE="margin: 0 0 12pt; text-align: justify; text-indent: 0.5in"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">This
common stock purchase agreement is entered into as of October 11, 2019 (this “<U>Agreement</U>”), by and between AMERICAN
CANNABIS COMPANY, INC., a Delaware corporation (the “<U>Company</U>”), and WHITE LION CAPITAL LLC, a Nevada limited
liability company (the “<U>Investor</U>”).</FONT></P>

<P STYLE="margin: 0 0 12pt; text-align: justify; text-indent: 0.5in"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt"><B>WHEREAS</B>,
the parties desire that, upon the terms and subject to the conditions contained herein, the Investor shall purchase, from time
to time, as provided herein, and the Company shall issue and sell Seven Million Five Hundred Thousand Dollars ($7,500,000) of
the Company’s Common Stock (as defined below);</FONT></P>

<P STYLE="margin: 0 0 12pt; text-align: justify; text-indent: 0.5in"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt"><B>NOW,
THEREFORE</B>, the parties hereto agree as follows:</FONT></P>

<P STYLE="margin: 0 0 12pt; font-weight: bold; text-align: center; text-indent: 0in"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">ARTICLE
I<BR>
CERTAIN DEFINITIONS</FONT></P>

<P STYLE="margin: 0 0 12pt; text-align: justify; text-indent: 1in"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">Section
1.1            <U>DEFINED TERMS</U>. As used in this Agreement, the following
terms shall have the following meanings specified or indicated (such meanings to be equally applicable to both the singular and
plural forms of the terms defined):</FONT></P>

<P STYLE="margin: 0 0 12pt; text-align: justify; text-indent: 0.5in"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">“<U>Agreement</U>”
shall have the meaning specified in the preamble hereof.</FONT></P>

<P STYLE="margin: 0 0 12pt; text-align: justify; text-indent: 0.5in"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">“<U>Average
Daily Trading Volume</U>” shall mean the average trading volume of the Company’s Common Stock in the five (5) Business
Days immediately preceding the respective Purchase Notice date.</FONT></P>

<P STYLE="margin: 0 0 12pt; text-align: justify; text-indent: 0.5in"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">“<U>Bankruptcy
Law</U>” means Title 11, U.S. Code, or any similar federal or state law for the relief of debtors.</FONT></P>

<P STYLE="margin: 0 0 12pt; text-align: justify; text-indent: 0.5in"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">“<U>Break
Up Provision”</U> shall have the meaning specified in Section 2.2</FONT></P>

<P STYLE="margin: 0 0 12pt; text-align: justify; text-indent: 0.5in"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">“<U>Business
Day</U>” shall mean a day on which the Principal Market shall be open for business.</FONT></P>

<P STYLE="margin: 0 0 12pt; text-align: justify; text-indent: 0.5in"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">“<U>Claim
Notice</U>” shall have the meaning specified in Section 9.3(a).</FONT></P>

<P STYLE="margin: 0 0 12pt; text-align: justify; text-indent: 0.5in"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">“<U>Clearing
Costs</U>” shall mean all of the Investor’s broker, Transfer Agent, and commission expenses.</FONT></P>

<P STYLE="margin: 0 0 12pt; text-align: justify; text-indent: 0.5in"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">“<U>Clearing
Date</U>” shall mean the first entire Business Day that the Investor holds the Purchase Notice Shares in its brokerage account
and is eligible to trade shares.</FONT></P>

<P STYLE="margin: 0 0 12pt; text-align: justify; text-indent: 0.5in"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">“<U>Closing</U>”
shall mean one of the closings of a purchase and sale of shares of Common Stock pursuant to Section 2.2.</FONT></P>

<P STYLE="margin: 0 0 12pt; text-align: justify; text-indent: 0.5in"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">“<U>Closing
Date</U>” shall mean the date that is five (5) Business Days after the Clearing Date.</FONT></P>

<P STYLE="margin: 0 0 12pt; text-align: justify; text-indent: 0.5in"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">“<U>Commitment
Amount</U>” shall mean Seven Million Five Hundred Thousand Dollars ($7,500,000).</FONT></P>


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<P STYLE="margin: 0 0 12pt; text-align: justify; text-indent: 0.5in"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">“<U>Commitment
Period</U>” shall mean the period commencing on the Execution Date and ending on the earlier of (i) the date on which the
Investor shall have purchased Purchase Notice Shares pursuant to this Agreement equal to the Commitment Amount, (ii) September
30, 2022, or (iii) written notice of termination by the Company to the Investor upon a material breach of this Agreement by Investor.</FONT></P>

<P STYLE="margin: 0 0 12pt; text-align: justify; text-indent: 0.5in"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">“<U>Common
Stock</U>” shall mean the Company’s common stock, $0.00001 value per share, and any shares of any other class of common
stock whether now or hereafter authorized, having the right to participate in the distribution of dividends (as and when declared)
and assets (upon liquidation of the Company).</FONT></P>

<P STYLE="margin: 0 0 12pt; text-align: justify; text-indent: 0.5in"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">“<U>Common
Stock Equivalents</U>” means any securities of the Company or the Subsidiaries which would entitle the holder thereof to
acquire at any time Common Stock, including, without limitation, any debt, preferred stock, right, option, warrant or other instrument
that is at any time convertible into or exercisable or exchangeable for, or otherwise entitles the holder thereof to receive,
Common Stock.</FONT></P>

<P STYLE="margin: 0 0 12pt; text-align: justify; text-indent: 0.5in"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">“<U>Company</U>”
shall have the meaning specified in the preamble to this Agreement.</FONT></P>

<P STYLE="margin: 0 0 12pt; text-align: justify; text-indent: 0.5in"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">“<U>Custodian</U>”
means any receiver, trustee, assignee, liquidator or similar official under any Bankruptcy Law.</FONT></P>

<P STYLE="margin: 0 0 12pt; text-align: justify; text-indent: 0.5in"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">“<U>Damages</U>”
shall mean any loss, claim, damage, liability, cost and expense (including, without limitation, reasonable attorneys’ fees
and disbursements and costs and expenses of expert witnesses and investigation).</FONT></P>

<P STYLE="margin: 0 0 12pt; text-align: justify; text-indent: 0.5in"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">“<U>Dispute
Period</U>” shall have the meaning specified in Section 9.3(a).</FONT></P>

<P STYLE="margin: 0 0 12pt; text-align: justify; text-indent: 0.5in"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">“<U>Document
Preparation Fee</U>” shall mean $5,000 in cash payable by the Company to the Investor out of first Closing.</FONT></P>

<P STYLE="margin: 0 0 12pt; text-align: justify; text-indent: 0.5in"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">“<U>DTC</U>”
shall mean The Depository Trust Company, or any successor performing substantially the same function for the Company.</FONT></P>

<P STYLE="margin: 0 0 12pt; text-align: justify; text-indent: 0.5in"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">“<U>DTC/FAST
Program</U>” shall mean the DTC’s Fast Automated Securities Transfer Program.</FONT></P>

<P STYLE="margin: 0 0 12pt; text-align: justify; text-indent: 0.5in"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">“<U>DWAC</U>”
shall mean Deposit Withdrawal at Custodian as defined by the DTC.</FONT></P>

<P STYLE="margin: 0 0 12pt; text-align: justify; text-indent: 0.5in"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">“<U>DWAC
Eligible</U>” shall mean that (a) the Common Stock is eligible at DTC for full services pursuant to DTC’s Operational
Arrangements, including, without limitation, transfer through DTC’s DWAC system, (b) the Company has been approved (without
revocation) by the DTC’s underwriting department, (c) the Transfer Agent is approved as an agent in the DTC/FAST Program,
(d) the Purchase Notice Shares are otherwise eligible for delivery via DWAC, and (e) the Transfer Agent does not have a policy
prohibiting or limiting delivery of the Purchase Notice Shares, as applicable, via DWAC.</FONT></P>


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<P STYLE="margin: 0 0 12pt; text-align: justify; text-indent: 0.5in"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">“<U>DWAC
Shares</U>” means shares of Common Stock that are (i) issued in electronic form, (ii) freely tradable and transferable and
without restriction on resale and (iii) timely credited by the Company to the Investor’s or its designee’s specified
DWAC account with DTC under the DTC/FAST Program, or any similar program hereafter adopted by DTC performing substantially the
same function.</FONT></P>

<P STYLE="margin: 0 0 12pt; text-align: justify; text-indent: 0.5in"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">“<U>Exchange
Act</U>” shall mean the Securities Exchange Act of 1934, as amended, and the rules and regulations promulgated thereunder.</FONT></P>

<P STYLE="margin: 0 0 12pt; text-align: justify; text-indent: 0.5in"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">“<U>Exchange
Cap</U>” shall have the meaning set forth in Section 7.1(c).</FONT></P>

<P STYLE="margin: 0 0 12pt; text-align: justify; text-indent: 0.5in"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">“<U>Execution
Date</U>” shall mean the date of this Agreement.</FONT></P>

<P STYLE="margin: 0 0 12pt; text-align: justify; text-indent: 0.5in"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">“<U>FINRA</U>”
shall mean the Financial Industry Regulatory Authority, Inc.</FONT></P>

<P STYLE="margin: 0 0 12pt; text-align: justify; text-indent: 0.5in"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">“<U>Indemnified
Party</U>” shall have the meaning specified in Section 9.2.</FONT></P>

<P STYLE="margin: 0 0 12pt; text-align: justify; text-indent: 0.5in"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">“<U>Indemnifying
Party</U>” shall have the meaning specified in Section 9.2.</FONT></P>

<P STYLE="margin: 0 0 12pt; text-align: justify; text-indent: 0.5in"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">“<U>Indemnity
Notice</U>” shall have the meaning specified in Section 9.3(e).</FONT></P>

<P STYLE="margin: 0 0 12pt; text-align: justify; text-indent: 0.5in"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">“<U>Investment
Amount</U>” shall mean the Purchase Notice Shares referenced in the Purchase Notice multiplied by the Purchase Price.</FONT></P>

<P STYLE="margin: 0 0 12pt; text-align: justify; text-indent: 0.5in"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">“<U>Investor</U>”
shall have the meaning specified in the preamble to this Agreement.</FONT></P>

<P STYLE="margin: 0 0 12pt; text-align: justify; text-indent: 0.5in"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">“<U>Lien</U>”
means a lien, charge, pledge, security interest, encumbrance, right of first refusal, preemptive right or other restriction.</FONT></P>

<P STYLE="margin: 0 0 12pt; text-align: justify; text-indent: 0.5in"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">“<U>Material
Adverse Effect</U>” shall mean any effect on the business, operations, properties, or financial condition of the Company
and the Subsidiaries that is material and adverse to the Company and the Subsidiaries and/or any condition, circumstance, or situation
that would prohibit or otherwise materially interfere with the ability of the Company to enter into and perform its obligations
under any Transaction Document.</FONT></P>

<P STYLE="margin: 0 0 12pt; text-align: justify; text-indent: 0.5in"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">“<U>Person</U>”
shall mean an individual, a corporation, a partnership, an association, a trust or other entity or organization, including a government
or political subdivision or an agency or instrumentality thereof.</FONT></P>

<P STYLE="margin: 0 0 12pt; text-align: justify; text-indent: 0.5in"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">“<U>Principal
Market</U>” shall mean any of the national exchanges (i.e. NYSE, NYSE AMEX, Nasdaq), or principal quotation systems (i.e.
OTCQX, OTCQB, OTC Pink, the OTC Bulletin Board), or other principal exchange or recognized quotation system which is at the time
the principal trading platform or market for the Common Stock.</FONT></P>

<P STYLE="margin: 0 0 12pt; text-align: justify; text-indent: 0.5in"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">“<U>Purchase
Notice</U>” shall mean a written notice from Company, substantially in the form of Exhibit A hereto, to Investor setting
forth the Purchase Notice Shares which the Company intends to require Investor to purchase pursuant to the terms of this Agreement.</FONT></P>


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<P STYLE="margin: 0 0 12pt; text-align: justify; text-indent: 0.5in"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">“<U>Purchase
Notice Shares</U>” shall mean all shares of Common Stock issued, or that the Company shall be entitled to issue, per applicable
Purchase Notice in accordance with the terms and conditions of this Agreement.</FONT></P>

<P STYLE="margin: 0 0 12pt; text-align: justify; text-indent: 0.5in"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">“<U>Purchase
Price</U>” shall mean 97% of the lowest traded price of the Common Stock the five Business Day prior to the Closing Date.</FONT></P>

<P STYLE="margin: 0 0 12pt; text-align: justify; text-indent: 0.5in"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">“<U>Registration
Statement</U>” shall have the meaning specified in Section 6.2.</FONT></P>

<P STYLE="margin: 0 0 12pt; text-align: justify; text-indent: 0.5in"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">“<U>Regulation
D</U>” shall mean Regulation D promulgated under the Securities Act.</FONT></P>

<P STYLE="margin: 0 0 12pt; text-align: justify; text-indent: 0.5in"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">“<U>Rule
144</U>” shall mean Rule 144 under the Securities Act or any similar provision then in force under the Securities Act.</FONT></P>

<P STYLE="margin: 0 0 12pt; text-align: justify; text-indent: 0.5in"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">“<U>SEC</U>”
shall mean the United States Securities and Exchange Commission.</FONT></P>

<P STYLE="margin: 0 0 12pt; text-align: justify; text-indent: 0.5in"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">“<U>SEC
Documents</U>” shall have the meaning specified in Section 4.5.</FONT></P>

<P STYLE="margin: 0 0 12pt; text-align: justify; text-indent: 0.5in"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">“<U>Securities</U>”
mean the Purchase Notice Shares.</FONT></P>

<P STYLE="margin: 0 0 12pt; text-align: justify; text-indent: 0.5in"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">“<U>Securities
Act</U>” shall mean the Securities Act of 1933, as amended.</FONT></P>

<P STYLE="margin: 0 0 12pt; text-align: justify; text-indent: 0.5in"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">“<U>Subsidiary</U>”
means any Person the Company wholly-owns or controls, or in which the Company, directly or indirectly, owns a majority of the
voting stock or similar voting interest, in each case that would be disclosable pursuant to Item 601(b)(21) of Regulation S-K
promulgated under the Securities Act.</FONT></P>

<P STYLE="margin: 0 0 12pt; text-align: justify; text-indent: 0.5in"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">“<U>Third
Party Claim</U>” shall have the meaning specified in Section 9.3(a).</FONT></P>

<P STYLE="margin: 0 0 12pt; text-align: justify; text-indent: 0.5in"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">“<U>Transaction
Documents</U>” shall mean this Agreement and all schedules and exhibits hereto and thereto.</FONT></P>

<P STYLE="margin: 0 0 12pt; text-align: justify; text-indent: 0.5in"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">“<U>Transfer
Agent</U>” shall mean the current transfer agent of the Company, and any successor transfer agent of the Company.</FONT></P>

<P STYLE="margin: 0 0 12pt; font-weight: bold; text-align: center; text-indent: 0in"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">ARTICLE
II<BR>
PURCHASE AND SALE OF COMMON STOCK</FONT></P>

<P STYLE="margin: 0 0 12pt; text-align: justify; text-indent: 1in"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">Section
2.1            <U>PURCHASE NOTICES</U>. Upon the terms and conditions set
forth herein (including, without limitation, the provisions of Article VII), the Company shall have the right, but not the obligation,
to direct the Investor, by its delivery to the Investor of a Purchase Notice from time to time, to purchase Purchase Notice Shares
provided that the amount of Purchase Notice Shares shall not exceed 250% of the Average Daily Trading Volume or the Beneficial
Ownership Limitation set forth in Section 7.2(g). Notwithstanding the foregoing, the Company may not deliver a subsequent Purchase
Notice until the Closing of an active Purchase Notice, except if waived by the Investor in writing.</FONT></P>

<P STYLE="margin: 0 0 12pt; text-align: justify; text-indent: 1in"></P>


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<P STYLE="margin: 0 0 12pt; text-align: justify; text-indent: 1.5in"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">Section
2.2            <U>MECHANICS</U>.</FONT></P>

<P STYLE="margin: 0 0 12pt; text-align: justify; text-indent: 1.5in"><FONT STYLE="font: 10pt Times New Roman, Times, Serif">(a)              
<U>PURCHASE NOTICE</U>. At any time and from time to time during the Commitment Period, except as provided in this Agreement,
the Company may deliver a Purchase Notice to Investor, subject to satisfaction of the conditions set forth in Section 7.2 and
otherwise provided herein. The Company shall deliver the Purchase Notice Shares as DWAC Shares to the Investor alongside delivery
of the Purchase Notice.</FONT></P>

<P STYLE="margin: 0 0 12pt; text-align: justify; text-indent: 1.5in"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">(b)              
<U>DATE OF DELIVERY OF PURCHASE NOTICE</U>. A Purchase Notice shall be deemed delivered on (i) the Business Day it is received
by email by the Investor if such notice is received on or prior to 8:00 a.m. New York time or (ii) the immediately succeeding
Business Day if it is received by email after 8:00 a.m. New York time on a Business Day or at any time on a day which is not a
Business Day.</FONT></P>

<P STYLE="margin: 0 0 12pt; text-align: justify; text-indent: 1.5in"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">(c)              
<U>CLOSING</U>. The Closing of a Purchase Notice shall occur after the market close five (5) Business Days after the Clearing
Date, whereby the Investor, shall deliver the Investment Amount (minus the Clearing Costs), by wire transfer of immediately available
funds to an account designated by the Company.</FONT></P>

<P STYLE="margin: 0 0 12pt; text-align: justify; text-indent: 1.5in"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">(d)              
<U>BREAK UP PROVISION.</U> (i) If by 60 days after execution of this Agreement Company has not filed Registration Statement covering
underlying Securities, Company will issue and deliver to Investor 200,000 securities.</FONT></P>

<P STYLE="margin: 0 0 12pt; font-weight: bold; text-align: center; text-indent: 0in"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">ARTICLE
III<BR>
REPRESENTATIONS AND WARRANTIES OF INVESTOR</FONT></P>

<P STYLE="margin: 0 0 12pt; text-align: justify; text-indent: 0.5in"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">The
Investor represents and warrants to the Company that:</FONT></P>

<P STYLE="margin: 0 0 12pt; text-align: justify; text-indent: 1in"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">Section
3.1            <U>INTENT</U>. The Investor is entering into this Agreement
for its own account and the Investor has no present arrangement (whether or not legally binding) at any time to sell the Securities
to or through any Person in violation of the Securities Act or any applicable state securities laws; <U>provided</U>, <U>however</U>,
that the Investor reserves the right to dispose of the Securities at any time in accordance with federal and state securities
laws applicable to such disposition.</FONT></P>

<P STYLE="margin: 0 0 12pt; text-align: justify; text-indent: 1in"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">Section
3.2            <U>NO LEGAL ADVICE FROM THE COMPANY</U>. The Investor acknowledges
that it has had the opportunity to review this Agreement and the transactions contemplated by this Agreement with its own legal
counsel and investment and tax advisors. The Investor is relying solely on such counsel and advisors and not on any statements
or representations of the Company or any of its representatives or agents for legal, tax or investment advice with respect to
this investment, the transactions contemplated by this Agreement or the securities laws of any jurisdiction.</FONT></P>

<P STYLE="margin: 0 0 12pt; text-align: justify; text-indent: 1in"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">Section
3.3            <U>ACCREDITED INVESTOR</U>. The Investor is an accredited
investor as defined in Rule 501(a)(3) of Regulation D, and the Investor has such experience in business and financial matters
that it is capable of evaluating the merits and risks of an investment in the Securities. The Investor acknowledges that an investment
in the Securities is speculative and involves a high degree of risk.</FONT></P>

<P STYLE="margin: 0 0 12pt; text-align: justify; text-indent: 1in">        </P>


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<P STYLE="margin: 0 0 12pt; text-align: justify; text-indent: 1in"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">Section
3.4    </FONT></P>

<P STYLE="margin: 0 0 12pt; text-align: justify"><FONT STYLE="font: 10pt Times New Roman, Times, Serif">AUTHORITY.
The Investor has the requisite power and authority to enter into and perform its obligations under the Transaction Documents and
to consummate the transactions contemplated hereby and thereby. The execution and delivery of the Transaction Documents and the
consummation by it of the transactions contemplated hereby and thereby have been duly authorized by all necessary action and no
further consent or authorization of the Investor is required. The Transaction Documents to which it is a party has been duly executed
by the Investor, and when delivered by the Investor in accordance with the terms hereof, will constitute the valid and binding
obligation of the Investor enforceable against it in accordance with its terms, subject to applicable bankruptcy, insolvency,
or similar laws relating to, or affecting generally the enforcement of, creditors’ rights and remedies or by other equitable
principles of general application.</FONT></P>

<P STYLE="margin: 0 0 12pt; text-align: justify; text-indent: 1in"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">Section
3.5            <U>NOT AN AFFILIATE</U>. The Investor is not an officer,
director or “<U>affiliate</U>” (as that term is defined in Rule 405 of the Securities Act) of the Company.</FONT></P>

<P STYLE="margin: 0 0 12pt; text-align: justify; text-indent: 1in"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">Section
3.6            <U>ORGANIZATION AND STANDING</U>. The Investor is an entity
duly incorporated or formed, validly existing and in good standing under the laws of the jurisdiction of its incorporation or
formation with full right, corporate, partnership, limited liability company or similar power and authority to enter into and
to consummate the transactions contemplated by the Transaction Documents.</FONT></P>

<P STYLE="margin: 0 0 12pt; text-align: justify; text-indent: 1in"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">Section
3.7            <U>ABSENCE OF CONFLICTS</U>. The execution and delivery
of the Transaction Documents, and the consummation of the transactions contemplated hereby and thereby and compliance with the
requirements hereof and thereof, will not (a) violate any law, rule, regulation, order, writ, judgment, injunction, decree or
award binding on the Investor, (b) violate any provision of any indenture, instrument or agreement to which the Investor is a
party or is subject, or by which the Investor or any of its assets is bound, or conflict with or constitute a material default
thereunder, (c) result in the creation or imposition of any lien pursuant to the terms of any such indenture, instrument or agreement,
or constitute a breach of any fiduciary duty owed by the Investor to any third party, or (d) require the approval of any third-party
(that has not been obtained) pursuant to any material contract, instrument, agreement, relationship or legal obligation to which
the Investor is subject or to which any of its assets, operations or management may be subject.</FONT></P>

<P STYLE="margin: 0 0 12pt; text-align: justify; text-indent: 1in"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">Section
3.8            <U>DISCLOSURE; ACCESS TO INFORMATION</U>. The Investor had
an opportunity to review copies of the SEC Documents filed on behalf of the Company and has had access to all publicly available
information with respect to the Company.</FONT></P>

<P STYLE="margin: 0 0 12pt; text-align: justify; text-indent: 1in"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">Section
3.9            <U>MANNER OF SALE</U>. At no time was the Investor presented
with or solicited by or through any leaflet, public promotional meeting, television advertisement or any other form of general
solicitation or advertising.</FONT></P>

<P STYLE="margin: 0 0 12pt; font-weight: bold; text-align: center; text-indent: 0in"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">ARTICLE
IV<BR>
REPRESENTATIONS AND WARRANTIES OF THE COMPANY</FONT></P>

<P STYLE="margin: 0 0 12pt; text-align: justify; text-indent: 0.5in"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">The
Company represents and warrants to the Investor that, except as disclosed in the SEC Documents or except as set forth in the disclosure
schedules hereto:</FONT></P>

<P STYLE="margin: 0 0 12pt; text-align: justify; text-indent: 1in"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">         </FONT></P>


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<P STYLE="margin: 0 0 12pt; text-align: justify; text-indent: 1in"><FONT STYLE="font-size: 10pt">Section 4.1   </FONT></P>

<P STYLE="margin: 0 0 12pt; text-align: justify"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">ORGANIZATION
OF THE COMPANY. The Company and each of the Subsidiaries is an entity duly incorporated or otherwise organized, validly existing
and in good standing under the laws of the jurisdiction of its incorporation or organization, with the requisite power and authority
to own and use its properties and assets and to carry on its business as currently conducted. Neither the Company nor any Subsidiary
is in violation nor default of any of the provisions of its respective certificate or articles of incorporation, bylaws or other
organizational or charter documents. Each of the Company and the Subsidiaries is duly qualified to conduct business and is in
good standing as a foreign corporation or other entity in each jurisdiction in which the nature of the business conducted or property
owned by it makes such qualification necessary, except where the failure to be so qualified or in good standing, as the case may
be, could not have or reasonably be expected to result in a Material Adverse Effect and no proceeding has been instituted in any
such jurisdiction revoking, limiting or curtailing or seeking to revoke, limit or curtail such power and authority or qualification.</FONT></P>

<P STYLE="margin: 0 0 12pt; text-align: justify; text-indent: 1in"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">Section
4.2            <U>AUTHORITY</U>. The Company has the requisite corporate
power and authority to enter into and perform its obligations under the Transaction Documents. The execution and delivery of the
Transaction Documents by the Company and the consummation by it of the transactions contemplated hereby and thereby have been
duly authorized by all necessary corporate action and no further consent or authorization of the Company or its Board of Directors
or stockholders is required. The Transaction Documents have been duly executed and delivered by the Company and constitutes a
valid and binding obligation of the Company enforceable against the Company in accordance with its terms, except as such enforceability
may be limited by applicable bankruptcy, insolvency, or similar laws relating to, or affecting generally the enforcement of, creditors’
rights and remedies or by other equitable principles of general application.</FONT></P>

<P STYLE="margin: 0 0 12pt; text-align: justify; text-indent: 1in"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">Section
4.3            <U>CAPITALIZATION</U>. As of the date hereof, the
authorized capital stock of the Company consists of 100,000,000 shares of Common Stock, par value of $0.00001 per share, of
which approximately 52,137,772 shares of Common Stock are issued and outstanding. Except as set forth on <U>Schedule 4.3</U>,
the Company has not issued any capital stock since its most recently filed periodic report under the Exchange Act, other than
pursuant to the exercise of employee stock options under the Company’s stock option plans, the issuance of shares of
Common Stock to employees pursuant to the Company’s employee stock purchase plans and pursuant to the conversion and/or
exercise of Common Stock Equivalents outstanding as of the date of the most recently filed periodic report under the Exchange
Act. No Person has any right of first refusal, preemptive right, right of participation, or any similar right to participate
in the transactions contemplated by the Transaction Documents. Except as set forth on <U>Schedule 4.3</U> and except as a
result of the purchase and sale of the Securities, there are no outstanding options, warrants, scrip rights to subscribe to,
calls or commitments of any character whatsoever relating to, or securities, rights or obligations convertible into or
exercisable or exchangeable for, or giving any Person any right to subscribe for or acquire any shares of Common Stock, or
contracts, commitments, understandings or arrangements by which the Company or any Subsidiary is or may become bound to issue
additional shares of Common Stock or Common Stock Equivalents. The issuance and sale of the Securities will not obligate the
Company to issue shares of Common Stock or other securities to any Person (other than the Investor) and will not result in a
right of any holder of Company securities to adjust the exercise, conversion, exchange or reset price under any of such
securities. There are no stockholders agreements, voting agreements or other similar agreements <FONT STYLE="font: 10pt Times New Roman, Times, Serif">with
respect to the Company’s capital stock to which the Company is a party or, to the knowledge of the Company, between or among
any of the Company’s stockholders.</FONT></P>


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<P STYLE="margin: 0 0 12pt; text-align: justify; text-indent: 1in"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">Section
4.4            <U>LISTING AND MAINTENANCE REQUIREMENTS</U>. The Common
Stock is registered pursuant to Section 12(b) or 12(g) of the Exchange Act, and the Company has taken no action designed to, or
which to its knowledge is likely to have the effect of, terminating the registration of the Common Stock under the Exchange Act
nor has the Company received any notification that the SEC is contemplating terminating such registration. The Company has not,
in the twelve (12) months preceding the date hereof, received notice from the Principal Market on which the Common Stock is or
has been listed or quoted to the effect that the Company is not in compliance with the listing or maintenance requirements of
such Principal Market. The Company is and has no reason to believe that it will not in the foreseeable future continue to be,
in compliance with all such listing and maintenance requirements.</FONT></P>

<P STYLE="margin: 0 0 12pt; text-align: justify; text-indent: 1in"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">Section
4.5            <U>SEC DOCUMENTS; DISCLOSURE</U>. Except as set forth on
<U>Schedule 4.5</U>, the Company has filed all reports, schedules, forms, statements and other documents required to be filed
by the Company under the Securities Act and the Exchange Act, including pursuant to Section 13(a) or 15(d) thereof, for the one
(1) year preceding the date hereof (or such shorter period as the Company was required by law or regulation to file such material)
(the foregoing materials, including the exhibits thereto and documents incorporated by reference therein, being collectively referred
to herein as the “<U>SEC Documents</U>”). As of their respective dates, the SEC Documents complied in all material
respects with the requirements of the Securities Act and the Exchange Act, as applicable, and other federal laws, rules and regulations
applicable to such SEC Documents, and none of the SEC Documents when filed contained any untrue statement of a material fact or
omitted to state a material fact required to be stated therein or necessary in order to make the statements therein, in light
of the circumstances under which they were made, not misleading. The financial statements of the Company included in the SEC Documents
comply as to form and substance in all material respects with applicable accounting requirements and the published rules and regulations
of the SEC or other applicable rules and regulations with respect thereto. Such financial statements have been prepared in accordance
with generally accepted accounting principles applied on a consistent basis during the periods involved (except (a) as may be
otherwise indicated in such financial statements or the notes thereto or (b) in the case of unaudited interim statements, to the
extent they may not include footnotes or may be condensed or summary statements) and fairly present in all material respects the
financial position of the Company as of the dates thereof and the results of operations and cash flows for the periods then ended
(subject, in the case of unaudited statements, to normal, immaterial, year-end audit adjustments). Except with respect to the
material terms and conditions of the transactions contemplated by the Transaction Documents, the Company confirms that neither
it nor any other Person acting on its behalf has provided the Investor or its agents or counsel with any information that it believes
constitutes or might constitute material, non-public information. The Company understands and confirms that the Investor will
rely on the foregoing representation in effecting transactions in securities of the Company.</FONT></P>

<P STYLE="margin: 0 0 12pt; text-align: justify; text-indent: 1in"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">Section
4.6            <U>VALID ISSUANCES</U>. The Securities are duly authorized
and, when issued and paid for in accordance with the applicable Transaction Documents, will be duly and validly issued, fully
paid, and non-assessable, free and clear of all Liens imposed by the Company other than restrictions on transfer provided for
in the Transaction Documents.</FONT></P>

<P STYLE="margin: 0 0 12pt; text-align: justify; text-indent: 1in"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">    </FONT></P>


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<P STYLE="margin: 0 0 12pt; text-align: justify; text-indent: 1in"><FONT STYLE="font-size: 10pt">Section 4.7      </FONT>  </P>

<P STYLE="margin: 0 0 12pt; text-align: justify"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">NO
CONFLICTS. The execution, delivery and performance of the Transaction Documents by the Company and the consummation by the Company
of the transactions contemplated hereby and thereby, including, without limitation, the issuance of the Purchase Notice Shares,
do not and will not: (a) result in a violation of the Company’s or any Subsidiary’s certificate or articles of incorporation,
by-laws or other organizational or charter documents, (b) conflict with, or constitute a material default (or an event that with
notice or lapse of time or both would become a material default) under, result in the creation of any Lien upon any of the properties
or assets of the Company or any Subsidiary, or give to others any rights of termination, amendment, acceleration or cancellation
of, any agreement, indenture, instrument or any “<U>lock-up</U>” or similar provision of any underwriting or similar
agreement to which the Company or any Subsidiary is a party, or (c) result in a violation of any federal, state or local law,
rule, regulation, order, judgment or decree (including federal and state securities laws and regulations) applicable to the Company
or any Subsidiary or by which any property or asset of the Company or any Subsidiary is bound or affected (except for such conflicts,
defaults, terminations, amendments, accelerations, cancellations and violations as would not, individually or in the aggregate,
have a Material Adverse Effect) nor is the Company otherwise in violation of, conflict with or in default under any of the foregoing.
The business of the Company is not being conducted in violation of any law, ordinance or regulation of any governmental entity,
except for possible violations that either singly or in the aggregate do not and will not have a Material Adverse Effect. The
Company is not required under federal, state or local law, rule or regulation to obtain any consent, authorization or order of,
or make any filing or registration with, any court or governmental agency in order for it to execute, deliver or perform any of
its obligations under the Transaction Documents (other than any SEC, FINRA or state securities filings that may be required to
be made by the Company subsequent to any Closing or any registration statement that may be filed pursuant hereto); provided that,
for purposes of the representation made in this sentence, the Company is assuming and relying upon the accuracy of the relevant
representations and agreements of Investor herein.</FONT></P>

<P STYLE="margin: 0 0 12pt; text-align: justify; text-indent: 1in"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">Section
4.8            <U>NO MATERIAL ADVERSE CHANGE</U>. No event has occurred
that would have a Material Adverse Effect on the Company that has not been disclosed in subsequent SEC filings.</FONT></P>

<P STYLE="margin: 0 0 12pt; text-align: justify; text-indent: 1in"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">Section
4.9            <U>LITIGATION AND OTHER PROCEEDINGS</U>. Except as disclosed
in the SEC Documents or as set forth on <U>Schedule 4.9</U>, there are no actions, suits, investigations, inquiries or proceedings
pending or, to the knowledge of the Company, threatened against or affecting the Company, any Subsidiary or any of their respective
properties, nor has the Company received any written or oral notice of any such action, suit, proceeding, inquiry or investigation,
which would have a Material Adverse Effect. No judgment, order, writ, injunction or decree or award has been issued by or, to
the knowledge of the Company, requested of any court, arbitrator or governmental agency which would have a Material Adverse Effect.
There has not been, and to the knowledge of the Company, there is not pending or contemplated, any investigation by the SEC involving
the Company, any Subsidiary or any current or former director or officer of the Company or any Subsidiary.</FONT></P>

<P STYLE="margin: 0 0 12pt; text-align: justify; text-indent: 1in"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">Section
4.10        <U>REGISTRATION RIGHTS</U>. Except as set forth on <U>Schedule 4.10</U>, no Person
(other than the Investor) has any right to cause the Company to effect the registration under the Securities Act of any securities
of the Company or any Subsidiary.</FONT></P>

<P STYLE="margin: 0 0 12pt; font-weight: bold; text-align: center; text-indent: 0in"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt"></FONT></P>


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<P STYLE="margin: 0 0 12pt; font-weight: bold; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt"><BR>
ARTICLE
V</FONT></P>

<P STYLE="margin: 0 0 12pt; font-weight: bold; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt"><B>COVENANTS
OF INVESTOR</B></FONT></P>

<P STYLE="margin: 0 0 12pt; text-align: justify; text-indent: 1in"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">Section
5.1            <U>SHORT SALES AND CONFIDENTIALITY. </U>Neither the Investor,
nor any affiliate of the Investor acting on its behalf or pursuant to any understanding with it, will execute any Short Sales
during the period from the date hereof to the end of the Commitment Period. For the purposes hereof, and in accordance with Regulation
SHO, the sale after delivery of the Purchase Notice of such number of shares of Common Stock reasonably expected to be purchased
under the Purchase Notice shall not be deemed a Short Sale. The Investor shall, until such time as the transactions contemplated
by the Transaction Documents are publicly disclosed by the Company in accordance with the terms of the Transaction Documents,
maintain the confidentiality of the existence and terms of this transaction and the information included in the Transaction Documents.</FONT></P>

<P STYLE="margin: 0 0 12pt; text-align: justify; text-indent: 1in"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">Section
5.2            <U>COMPLIANCE WITH LAW; TRADING IN SECURITIES</U>. The Investor’s
trading activities with respect to shares of Common Stock will be in compliance with all applicable state and federal securities
laws and regulations and the rules and regulations of FINRA and the Principal Market.</FONT></P>

<P STYLE="margin: 0 0 12pt; font-weight: bold; text-align: center; text-indent: 0in"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">ARTICLE
VI<BR>
COVENANTS OF THE COMPANY</FONT></P>

<P STYLE="margin: 0 0 12pt; text-align: justify; text-indent: 1in"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">Section
6.1            <U>LISTING OF COMMON STOCK</U>. The Company shall promptly
secure the listing of all of the Purchase Notice Shares to be issued to the Investor hereunder on the Principal Market (subject
to official notice of issuance) and shall use commercially reasonable best efforts to maintain, so long as any shares of Common
Stock shall be so listed, the listing of all such Purchase Notice Shares from time to time issuable hereunder. The Company shall
use its commercially reasonable efforts to continue the listing and trading of the Common Stock on the Principal Market (including,
without limitation, maintaining sufficient net tangible assets) and will comply in all respects with the Company’s reporting,
filing and other obligations under the bylaws or rules of FINRA and the Principal Market.</FONT></P>

<P STYLE="margin: 0 0 12pt; text-align: justify; text-indent: 1in"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">Section
6.2            <U>FILING OF CURRENT REPORT AND REGISTRATION STATEMENT</U>.
The Company agrees that it shall file a Current Report on Form 8-K, including the Transaction Documents as exhibits thereto, with
the SEC within the time required by the Exchange Act, relating to the transactions contemplated by, and describing the material
terms and conditions of, the Transaction Documents (the “<U>Current Report</U>”). The Company shall permit the Investor
to review and comment upon the final pre-filing draft version of the Current Report at least two (2) Business Days prior to its
filing with the SEC, and the Company shall give reasonable consideration to all such comments. The Investor shall use its reasonable
best efforts to comment upon the final pre-filing draft version of the Current Report within one (1) Business Day from the date
the Investor receives it from the Company. The Company shall also file with the SEC, within sixty (60) Business Days from the
date hereof, a new registration statement (the “<U>Registration Statement</U>”) covering only the resale of the Purchase
Notice Shares and any other shares as directed by Investor.</FONT></P>

<P STYLE="margin: 0 0 12pt; font-weight: bold; text-align: center; text-indent: 0in"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt"></FONT></P>


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<P STYLE="margin: 0; font-weight: bold; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt"><BR>
ARTICLE
VII</FONT></P>

<P STYLE="margin: 0 0 12pt; font-weight: bold; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt"><B>CONDITIONS
TO DELIVERY OF<BR>
PURCHASE NOTICE AND CONDITIONS TO CLOSING</B></FONT></P>

<P STYLE="margin: 0 0 12pt; text-align: justify; text-indent: 1in"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">Section
7.1            <U>CONDITIONS PRECEDENT TO THE RIGHT OF THE COMPANY TO ISSUE
AND SELL PURCHASE NOTICE SHARES</U>. The right of the Company to issue and sell the Purchase Notice Shares to the Investor is
subject to the satisfaction of each of the conditions set forth below:</FONT></P>

<P STYLE="margin: 0 0 12pt; text-align: justify; text-indent: 1.5in"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">(a)              
<U>ACCURACY OF INVESTOR’S REPRESENTATIONS AND WARRANTIES</U>. The representations and warranties of the Investor shall be
true and correct in all material respects as of the date of this Agreement and as of the date of each Closing as though made at
each such time.</FONT></P>

<P STYLE="margin: 0 0 12pt; text-align: justify; text-indent: 1.5in"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">(b)              
<U>PERFORMANCE BY INVESTOR</U>. Investor shall have performed, satisfied and complied in all respects with all covenants, agreements
and conditions required by this Agreement to be performed, satisfied or complied with by the Investor at or prior to such Closing.</FONT></P>

<P STYLE="margin: 0 0 12pt; text-align: justify; text-indent: 1.5in"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">(c)              
<U>PRINCIPAL MARKET REGULATION</U>. The Company shall not issue any Purchase Notice Shares, and the Investor shall not have the
right to receive any Purchase Notice Shares, if the issuance of such Purchase Notice Shares would exceed the aggregate number
of shares of Common Stock which the Company may issue without breaching the Company’s obligations under the rules or regulations
of the Principal Market (the “<U>Exchange Cap</U>”).</FONT></P>

<P STYLE="margin: 0 0 12pt; text-align: justify; text-indent: 1in"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">Section
7.2            <U>CONDITIONS PRECEDENT TO THE OBLIGATION OF INVESTOR TO
PURCHASE PURCHASE NOTICE SHARES</U>. The obligation of the Investor hereunder to purchase Purchase Notice Shares is subject to
the satisfaction of each of the following conditions:</FONT></P>

<P STYLE="margin: 0 0 12pt; text-align: justify; text-indent: 1.5in"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">(a)              
<U>EFFECTIVE REGISTRATION STATEMENT</U>. The Registration Statement, and any amendment or supplement thereto, shall remain effective
for the resale by the Investor of the Purchase Notice Shares and (i) neither the Company nor the Investor shall have received
notice that the SEC has issued or intends to issue a stop order with respect to such Registration Statement or that the SEC otherwise
has suspended or withdrawn the effectiveness of such Registration Statement, either temporarily or permanently, or intends or
has threatened to do so and (ii) no other suspension of the use of, or withdrawal of the effectiveness of, such Registration Statement
or related prospectus shall exist.</FONT></P>

<P STYLE="margin: 0 0 12pt; text-align: justify; text-indent: 1.5in"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">(b)              
<U>ACCURACY OF THE COMPANY’S REPRESENTATIONS AND WARRANTIES</U>. The representations and warranties of the Company shall
be true and correct in all material respects as of the date of this Agreement and as of the date of each Closing (except for representations
and warranties specifically made as of a particular date).</FONT></P>

<P STYLE="margin: 0 0 12pt; text-align: justify; text-indent: 1.5in"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">(c)              
<U>PERFORMANCE BY THE COMPANY</U>. The Company shall have performed, satisfied and complied in all material respects with all
covenants, agreements and conditions required by this Agreement to be performed, satisfied or complied with by the Company.</FONT></P>


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<P STYLE="margin: 0 0 12pt; text-align: justify; text-indent: 1.5in"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">(d)              
<U>NO INJUNCTION</U>. No statute, rule, regulation, executive order, decree, ruling or injunction shall have been enacted, entered,
promulgated or adopted by any court or governmental authority of competent jurisdiction that prohibits or directly and materially
adversely affects any of the transactions contemplated by the Transaction Documents, and no proceeding shall have been commenced
that may have the effect of prohibiting or materially adversely affecting any of the transactions contemplated by the Transaction
Documents.</FONT></P>

<P STYLE="margin: 0 0 12pt; text-align: justify; text-indent: 1.5in"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">(e)              
<U>ADVERSE CHANGES</U>. Since the date of filing of the Company’s most recent SEC Document, no event that had or is reasonably
likely to have a Material Adverse Effect has occurred.</FONT></P>

<P STYLE="margin: 0 0 12pt; text-align: justify; text-indent: 1.5in"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">(f)               
<U>NO SUSPENSION OF TRADING IN OR DELISTING OF COMMON STOCK</U>. The trading of the Common Stock shall not have been suspended
by the SEC, the Principal Market or FINRA, or otherwise halted for any reason, and the Common Stock shall have been approved for
listing or quotation on and shall not have been delisted from the Principal Market. In the event of a suspension, delisting, or
halting for any reason, of the trading of the Common Stock, as contemplated by this Section 7.2(f), the Investor shall have the
right to return to the Company any amount of Purchase Notice Shares associated with such Purchase Notice, and the Investment Amount
with respect to such Purchase Notice shall be reduced accordingly.</FONT></P>

<P STYLE="margin: 0 0 12pt; text-align: justify; text-indent: 1.5in"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">(g)              
<U>BENEFICIAL OWNERSHIP LIMITATION</U>. The number of Purchase Notice Shares then to be purchased by the Investor shall not exceed
the number of such shares that, when aggregated with all other shares of Common Stock then owned by the Investor beneficially
or deemed beneficially owned by the Investor, would result in the Investor owning more than the Beneficial Ownership Limitation
(as defined below), as determined in accordance with Section 16 of the Exchange Act and the regulations promulgated thereunder.
For purposes of this Section 7.2(g), in the event that the amount of Common Stock outstanding is greater on a Closing Date than
on the date upon which the Purchase Notice associated with such Closing Date is given, the amount of Common Stock outstanding
on such issuance of a Purchase Notice shall govern for purposes of determining whether the Investor, when aggregating all purchases
of Common Stock made pursuant to this Agreement, would own more than the Beneficial Ownership Limitation following such Closing
Date. The “<U>Beneficial Ownership Limitation</U>” shall be 4.99% of the number of shares of the Common Stock outstanding
immediately prior to the issuance of shares of Common Stock issuable pursuant to a Purchase Notice.</FONT></P>

<P STYLE="margin: 0 0 12pt; text-align: justify; text-indent: 1.5in"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">(h)              
<U>PRINCIPAL MARKET REGULATION</U>. The issuance of the Purchase Notice Shares shall not exceed the Exchange Cap.</FONT></P>

<P STYLE="margin: 0 0 12pt; text-align: justify; text-indent: 1.5in"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">(i)                
<U>NO KNOWLEDGE</U>. The Company shall have no knowledge of any event more likely than not to have the effect of causing the Registration
Statement to be suspended or otherwise ineffective (which event is more likely than not to occur within the fifteen (15) Business
Days following the Business Day on which such Purchase Notice is deemed delivered).</FONT></P>

<P STYLE="margin: 0 0 12pt; text-align: justify; text-indent: 1.5in"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">(j)                
<U>NO VIOLATION OF SHAREHOLDER APPROVAL REQUIREMENT</U>. The issuance of the Purchase Notice Shares shall not violate the shareholder
approval requirements of the Principal Market.</FONT></P>


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<P STYLE="margin: 0 0 12pt; text-align: justify; text-indent: 1.5in"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">(k)              
<U>DWAC ELIGIBLE</U>. The Common Stock must be DWAC Eligible and not subject to a “<U>DTC chill</U>”.</FONT></P>

<P STYLE="margin: 0 0 12pt; text-align: justify; text-indent: 1.5in"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">(l)                
<U>SEC DOCUMENTS</U>. All reports, schedules, registrations, forms, statements, information and other documents required to have
been filed by the Company with the SEC pursuant to the reporting requirements of the Exchange Act shall have been filed with the
SEC within the applicable time periods prescribed for such filings under the Exchange Act.</FONT></P>

<P STYLE="margin: 0 0 12pt; font-weight: bold; text-align: center; text-indent: 0in"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">ARTICLE
VIII<BR>
LEGENDS</FONT></P>

<P STYLE="margin: 0 0 12pt; text-align: justify; text-indent: 1in"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">Section
8.1            <U>NO RESTRICTIVE STOCK LEGEND</U>. No restrictive stock
legend shall be placed on the share certificates representing the Purchase Notice Shares.</FONT></P>

<P STYLE="margin: 0 0 12pt; text-align: justify; text-indent: 1in"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">Section
8.2            <U>INVESTOR’S COMPLIANCE</U>. Nothing in this Article
VIII shall affect in any way the Investor’s obligations hereunder to comply with all applicable securities laws upon the
sale of the Common Stock.</FONT></P>

<P STYLE="margin: 0 0 12pt; font-weight: bold; text-align: center; text-indent: 0in"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">ARTICLE
IX<BR>
NOTICES; INDEMNIFICATION</FONT></P>

<P STYLE="margin: 0 0 12pt; text-align: justify; text-indent: 1in"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">Section
9.1            <U>NOTICES</U>. All notices, demands, requests, consents,
approvals, and other communications required or permitted hereunder shall be in writing and, unless otherwise specified herein,
shall be (a) personally served, (b) deposited in the mail, registered or certified, return receipt requested, postage prepaid,
(c) delivered by reputable air courier service with charges prepaid, or (d) transmitted by hand delivery, telegram, or email as
a PDF, addressed as set forth below or to such other address as such party shall have specified most recently by written notice
given in accordance herewith. Any notice or other communication required or permitted to be given hereunder shall be deemed effective
(i) upon hand delivery or delivery by email at the address designated below (if delivered on a business day during normal business
hours where such notice is to be received), or the first business day following such delivery (if delivered other than on a business
day during normal business hours where such notice is to be received) or (ii) on the second business day following the date of
mailing by express courier service or on the fifth business day after deposited in the mail, in each case, fully prepaid, addressed
to such address, or upon actual receipt of such mailing, whichever shall first occur.</FONT></P>

<P STYLE="margin: 0 0 12pt 0.5in; text-align: justify"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">The
addresses for such communications shall be:</FONT></P>

<P STYLE="margin: 0 0 12pt 0.5in; text-align: justify"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">If
to the Company:</FONT></P>

<P STYLE="margin: 0 0 12pt 0.5in; text-align: justify"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">AMERICAN
CANNABIS COMPANY, INC.</FONT></P>

<P STYLE="margin: 0 0 12pt 0.5in; text-align: justify"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">Email:
buffalo@americancannabisconsulting.com</FONT></P>

<P STYLE="margin: 0 0 12pt 0.5in; text-align: justify"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">If
to the Investor:</FONT></P>

<P STYLE="margin: 0 0 12pt 0.5in; text-align: justify"><FONT STYLE="font: 10pt Times New Roman, Times, Serif"><FONT STYLE="font: 10pt Times New Roman, Times, Serif">WHITE
LION CAPITAL LLC<BR>
<BR>
Email: team@whitelioncapital.com</FONT></P>


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<P STYLE="margin: 0 0 12pt; text-align: justify"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">Either
party hereto may from time to time change its address or email for notices under this Section 9.1 by giving at least ten (10)
days’ prior written notice of such changed address to the other party hereto.</FONT></P>

<P STYLE="margin: 0 0 12pt; text-align: justify; text-indent: 1in"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">Section
9.2            <U>INDEMNIFICATION</U>. Each party (an “<U>Indemnifying
Party</U>”) agrees to indemnify and hold harmless the other party along with its officers, directors, employees, and authorized
agents, and each Person or entity, if any, who controls such party within the meaning of Section 15 of the Securities Act or Section
20 of the Exchange Act (an “<U>Indemnified Party</U>”) from and against any Damages, joint or several, and any action
in respect thereof to which the Indemnified Party becomes subject to, resulting from, arising out of or relating to (i) any misrepresentation,
breach of warranty or nonfulfillment of or failure to perform any covenant or agreement on the part of the Indemnifying Party
contained in this Agreement, (ii) any untrue statement or alleged untrue statement of a material fact contained in the Registration
Statement or any post-effective amendment thereof or supplement thereto, or the omission or alleged omission therefrom of a material
fact required to be stated therein or necessary to make the statements therein not misleading, (iii) any untrue statement or alleged
untrue statement of a material fact contained in any preliminary prospectus or contained in the final prospectus (as amended or
supplemented, if the Company files any amendment thereof or supplement thereto with the SEC) or the omission or alleged omission
to state therein any material fact necessary to make the statements made therein, in the light of the circumstances under which
the statements therein were made, not misleading, or (iv) any violation or alleged violation by the Company of the Securities
Act, the Exchange Act, any state securities law or any rule or regulation under the Securities Act, the Exchange Act or any state
securities law, as such Damages are incurred, except to the extent such Damages result primarily from the Indemnified Party’s
failure to perform any covenant or agreement contained in this Agreement or the Indemnified Party’s negligence, recklessness
or bad faith in performing its obligations under this Agreement; <U>provided</U>, <U>however</U>, that the foregoing indemnity
agreement shall not apply to any Damages of an Indemnified Party to the extent, but only to the extent, arising out of or based
upon any untrue statement or alleged untrue statement or omission or alleged omission made by an Indemnifying Party in reliance
upon and in conformity with written information furnished to the Indemnifying Party by the Indemnified Party expressly for use
in the Registration Statement, any post-effective amendment thereof or supplement thereto, or any preliminary prospectus or final
prospectus (as amended or supplemented).</FONT></P>

<P STYLE="margin: 0 0 12pt; text-align: justify; text-indent: 1in"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">Section
9.3            <U>METHOD OF ASSERTING INDEMNIFICATION CLAIMS</U>. All claims
for indemnification by any Indemnified Party under Section 9.2 shall be asserted and resolved as follows:</FONT></P>

<P STYLE="margin: 0 0 12pt; text-align: justify; text-indent: 1.5in"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">(a)              
In the event any claim or demand in respect of which an Indemnified Party might seek indemnity under Section 9.2 is asserted against
or sought to be collected from such Indemnified Party by a Person other than a party hereto or an affiliate thereof (a “<U>Third
Party Claim</U>”), the Indemnified Party shall deliver a written notification, enclosing a copy of all papers served, if
any, and specifying the nature of and basis for such Third Party Claim and for the Indemnified Party’s claim for indemnification
that is being asserted under any provision of Section <FONT STYLE="font: 10pt Times New Roman, Times, Serif">9.2
against an Indemnifying Party, together with the amount or, if not then reasonably ascertainable, the estimated amount, determined
in good faith, of such Third Party Claim (a “<U>Claim Notice</U>”) with reasonable promptness to the Indemnifying
Party. If the Indemnified Party fails to provide the Claim Notice with reasonable promptness after the Indemnified Party receives
notice of such Third Party Claim, the Indemnifying Party shall not be obligated to indemnify the Indemnified Party with respect
to such Third Party Claim to the extent that the Indemnifying Party’s ability to defend has been prejudiced by such failure
of the Indemnified Party. The Indemnifying Party shall notify the Indemnified Party as soon as practicable within the period ending
thirty (30) calendar days following receipt by the Indemnifying Party of either a Claim Notice or an Indemnity Notice (as defined
below) (the “<U>Dispute Period</U>”) whether the Indemnifying Party disputes its liability or the amount of its liability
to the Indemnified Party under Section 9.2 and whether the Indemnifying Party desires, at its sole cost and expense, to defend
the Indemnified Party against such Third Party Claim.</FONT></P>


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<P STYLE="margin: 0 0 12pt; text-align: justify; text-indent: 2in"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">(i)                
If the Indemnifying Party notifies the Indemnified Party within the Dispute Period that the Indemnifying Party desires to defend
the Indemnified Party with respect to the Third Party Claim pursuant to this Section 9.3(a), then the Indemnifying Party shall
have the right to defend, with counsel reasonably satisfactory to the Indemnified Party, at the sole cost and expense of the Indemnifying
Party, such Third Party Claim by all appropriate proceedings, which proceedings shall be vigorously and diligently prosecuted
by the Indemnifying Party to a final conclusion or will be settled at the discretion of the Indemnifying Party (but only with
the consent of the Indemnified Party in the case of any settlement that provides for any relief other than the payment of monetary
damages or that provides for the payment of monetary damages as to which the Indemnified Party shall not be indemnified in full
pursuant to Section 9.2). The Indemnifying Party shall have full control of such defense and proceedings, including any compromise
or settlement <U>thereof</U>; <U>provided</U>, however, that the Indemnified Party may, at the sole cost and expense of the Indemnified
Party, at any time prior to the Indemnifying Party’s delivery of the notice referred to in the first sentence of this clause
(i), file any motion, answer or other pleadings or take any other action that the Indemnified Party reasonably believes to be
necessary or appropriate to protect its interests; and <U>provided</U>, <U>further</U>, that if requested by the Indemnifying
Party, the Indemnified Party will, at the sole cost and expense of the Indemnifying Party, provide reasonable cooperation to the
Indemnifying Party in contesting any Third Party Claim that the Indemnifying Party elects to contest. The Indemnified Party may
participate in, but not control, any defense or settlement of any Third Party Claim controlled by the Indemnifying Party pursuant
to this clause (i), and except as provided in the preceding sentence, the Indemnified Party shall bear its own costs and expenses
with respect to such participation. Notwithstanding the foregoing, the Indemnified Party may take over the control of the defense
or settlement of a Third Party Claim at any time if it irrevocably waives its right to indemnity under Section 9.2 with respect
to such Third Party Claim.</FONT></P>

<P STYLE="margin: 0 0 12pt; text-align: justify; text-indent: 2in"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">(ii)             
If the Indemnifying Party fails to notify the Indemnified Party within the Dispute Period that the Indemnifying Party desires
to defend the Third Party Claim pursuant to Section 9.3(a), or if the Indemnifying Party gives such notice but fails to prosecute
vigorously and diligently or settle the Third Party Claim, or if the Indemnifying Party fails to give any notice whatsoever within
the Dispute Period, then the Indemnified Party shall have the right to defend, at the sole cost and expense of the Indemnifying
Party, the Third Party Claim by all appropriate proceedings, which proceedings shall be prosecuted by the Indemnified Party in
a reasonable
manner and in good faith or will be settled at the discretion of the Indemnified Party(with the consent of the Indemnifying Party,
which consent will not be unreasonably withheld). The Indemnified Party will have full control of such defense and proceedings,
including any compromise or settlement thereof; provided, however, that if requested by the Indemnified Party, the Indemnifying
Party will, at the sole cost and expense of the Indemnifying Party, provide reasonable cooperation to the Indemnified Party and
its counsel in contesting any Third Party Claim which the Indemnified Party is contesting. Notwithstanding the foregoing provisions
of this clause (ii), if the Indemnifying Party has notified the Indemnified Party within the Dispute Period that the Indemnifying
Party disputes its liability or the amount of its liability hereunder to the Indemnified Party with respect to such Third Party
Claim and if such dispute is resolved in favor of the Indemnifying Party in the manner provided in clause (iii) below, the Indemnifying
Party will not be required to bear the costs and expenses of the Indemnified Party’s defense pursuant to this clause (ii)
or of the Indemnifying Party’s participation therein at the Indemnified Party’s request, and the Indemnified Party
shall reimburse the Indemnifying Party in full for all reasonable costs and expenses incurred by the Indemnifying Party in connection
with such litigation. The Indemnifying Party may participate in, but not control, any defense or settlement controlled by the
Indemnified Party pursuant to this clause (ii), and the Indemnifying Party shall bear its own costs and expenses with respect
to such participation.</FONT></P>


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<P STYLE="margin: 0 0 12pt; text-align: justify; text-indent: 2in"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">(iii)           
If the Indemnifying Party notifies the Indemnified Party that it does not dispute its liability or the amount of its liability
to the Indemnified Party with respect to the Third Party Claim under Section 9.2 or fails to notify the Indemnified Party within
the Dispute Period whether the Indemnifying Party disputes its liability or the amount of its liability to the Indemnified Party
with respect to such Third Party Claim, the amount of Damages specified in the Claim Notice shall be conclusively deemed a liability
of the Indemnifying Party under Section 9.2 and the Indemnifying Party shall pay the amount of such Damages to the Indemnified
Party on demand. If the Indemnifying Party has timely disputed its liability or the amount of its liability with respect to such
claim, the Indemnifying Party and the Indemnified Party shall proceed in good faith to negotiate a resolution of such dispute;
<U>provided</U>, <U>however</U>, that if the dispute is not resolved within thirty (30) days after the Claim Notice, the Indemnifying
Party shall be entitled to institute such legal action as it deems appropriate.</FONT></P>

<P STYLE="margin: 0 0 12pt; text-align: justify; text-indent: 1.5in"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">(b)              
In the event any Indemnified Party should have a claim under Section 9.2 against the Indemnifying Party that does not
involve a Third Party Claim, the Indemnified Party shall deliver a written notification of a claim for indemnity under
Section 9.2 specifying the nature of and basis for such claim, together with the amount or, if not then reasonably
ascertainable, the estimated amount, determined in good faith, of such claim (an “<U>Indemnity Notice</U>”) with
reasonable promptness to the Indemnifying Party. The failure by any Indemnified Party to give the Indemnity Notice shall not
impair such party’s rights hereunder except to the extent that the Indemnifying Party demonstrates that it has been
irreparably prejudiced thereby. If the Indemnifying Party notifies the Indemnified Party that it does not dispute the claim
or the amount of the claim described in such Indemnity Notice or fails to notify the Indemnified Party within the Dispute
Period whether the Indemnifying Party disputes the claim or the amount of the claim described in such Indemnity Notice, the
amount of Damages specified in the Indemnity Notice will be conclusively deemed a liability of the Indemnifying Party under
Section 9.2 and the Indemnifying Party shall pay the amount of such Damages to the Indemnified Party on demand. If the
Indemnifying Party has timely disputed its liability or the amount of its <FONT STYLE="font: 10pt Times New Roman, Times, Serif">liability
with respect to such claim, the Indemnifying Party and the Indemnified Party shall proceed in good faith to negotiate a resolution
of such dispute; provided, however, that if the dispute is not resolved within thirty (30) days after the Claim Notice, the Indemnifying
Party shall be entitled to institute such legal action as it deems appropriate.</FONT></P>


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<P STYLE="margin: 0 0 12pt; text-align: justify; text-indent: 1.5in"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">(c)              
The Indemnifying Party agrees to pay the Indemnified Party, promptly as such expenses are incurred and are due and payable, for
any reasonable legal fees or other reasonable expenses incurred by them in connection with investigating or defending any such
Claim.</FONT></P>

<P STYLE="margin: 0 0 12pt; text-align: justify; text-indent: 1.5in"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">(d)              
The indemnity provisions contained herein shall be in addition to (i) any cause of action or similar rights of the Indemnified
Party against the Indemnifying Party or others, and (ii) any liabilities the Indemnifying Party may be subject to.</FONT></P>

<P STYLE="margin: 0 0 12pt; font-weight: bold; text-align: center; text-indent: 0in"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">ARTICLE
X<BR>
MISCELLANEOUS</FONT></P>

<P STYLE="margin: 0 0 12pt; text-align: justify; text-indent: 1in"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">Section
10.1        <U>GOVERNING LAW; JURISDICTION</U>. This Agreement shall be governed by and interpreted
in accordance with the laws of the State of California without regard to the principles of conflicts of law. Each of the Company
and the Investor hereby submits to the exclusive jurisdiction of the United States federal and state courts located in California,
County of Los Angeles, with respect to any dispute arising under the Transaction Documents or the transactions contemplated thereby.</FONT></P>

<P STYLE="margin: 0 0 12pt; text-align: justify; text-indent: 1in"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">Section
10.2        <U>JURY TRIAL WAIVER</U>. The Company and the Investor hereby waive a trial by
jury in any action, proceeding or counterclaim brought by either of the parties hereto against the other in respect of any matter
arising out of or in connection with the Transaction Documents.</FONT></P>

<P STYLE="margin: 0 0 12pt; text-align: justify; text-indent: 1in"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">Section
10.3        <U>ASSIGNMENT</U>. The Transaction Documents shall be binding upon and inure to
the benefit of the Company and the Investor and their respective successors. Neither this Agreement nor any rights of the Investor
or the Company hereunder may be assigned by either party to any other Person.</FONT></P>

<P STYLE="margin: 0 0 12pt; text-align: justify; text-indent: 1in"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">Section
10.4        <U>NO THIRD-PARTY BENEFICIARIES</U>. This Agreement is intended for the benefit
of the Company and the Investor and their respective successors, and is not for the benefit of, nor may any provision hereof be
enforced by, any other Person, except as set forth in Section 9.3.</FONT></P>

<P STYLE="margin: 0 0 12pt; text-align: justify; text-indent: 1in"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">Section
10.5        <U>TERMINATION</U>. The Company may terminate this Agreement at any time by written
notice to the Investor in the event of a material breach of this Agreement by the Investor. In addition, this Agreement shall
automatically terminate on the earlier of (i) the end of the Commitment Period; (ii) the date that the Company sells and the Investor
purchases the Commitment Amount; (iii) the date in which the Registration Statement is no longer effective, or (iv) the date that,
pursuant to or within the meaning of any Bankruptcy Law, the Company commences a voluntary case or any Person commences a proceeding
against the Company, a Custodian is appointed for the Company or for all or substantially all of its property or the Company makes
a general assignment for the benefit of its creditors; provided, however, that the provisions
of Articles III, IV, V, VI, IX and the agreements and covenants of the Company and the Investor set forth in Article X shall survive
the termination of this Agreement.</FONT></P>


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<P STYLE="margin: 0 0 12pt; text-align: justify"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt"></FONT></P>

<P STYLE="margin: 0 0 12pt; text-align: justify; text-indent: 1in"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">Section
10.6        <U>ENTIRE AGREEMENT</U>. The Transaction Documents, together with the exhibits
and schedules thereto, contain the entire understanding of the Company and the Investor with respect to the matters covered herein
and therein and supersede all prior agreements and understandings, oral or written, with respect to such matters, which the parties
acknowledge have been merged into such documents, exhibits and schedules.</FONT></P>

<P STYLE="margin: 0 0 12pt; text-align: justify; text-indent: 1in"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">Section
10.7        <U>FEES AND EXPENSES</U>. Except as expressly set forth in the Transaction Documents
or any other writing to the contrary, each party shall pay the fees and expenses of its advisers, counsel, accountants and other
experts, if any, and all other expenses incurred by such party incident to the negotiation, preparation, execution, delivery and
performance of this Agreement. The Company shall pay the Document Preparation Fee upon execution of the Agreement, the Clearing
Cost associated with each Closing, and any Transfer Agent fees (including any fees required for same-day processing of any instruction
letter delivered by the Company), stamp taxes and other taxes and duties levied in connection with the delivery of any Securities
to the Investor.</FONT></P>

<P STYLE="margin: 0 0 12pt; text-align: justify; text-indent: 1in"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">Section
10.8        <U>COUNTERPARTS</U>. The Transaction Documents may be executed in multiple counterparts,
each of which may be executed by less than all of the parties and shall be deemed to be an original instrument which shall be
enforceable against the parties actually executing such counterparts and all of which together shall constitute one and the same
instrument. The Transaction Documents may be delivered to the other parties hereto by email of a copy of the Transaction Documents
bearing the signature of the parties so delivering this Agreement.</FONT></P>

<P STYLE="margin: 0 0 12pt; text-align: justify; text-indent: 1in"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">Section
10.9        <U>SEVERABILITY</U>. In the event that any provision of this Agreement becomes
or is declared by a court of competent jurisdiction to be illegal, unenforceable or void, this Agreement shall continue in full
force and effect without said provision; provided that such severability shall be ineffective if it materially changes the economic
benefit of this Agreement to any party.</FONT></P>

<P STYLE="margin: 0 0 12pt; text-align: justify; text-indent: 1in"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">Section
10.10    <U>FURTHER ASSURANCES</U>. Each party shall do and perform, or cause to be done and performed, all such
further acts and things, and shall execute and deliver all such other agreements, certificates, instruments and documents, as
the other party may reasonably request in order to carry out the intent and accomplish the purposes of this Agreement and the
consummation of the transactions contemplated hereby.</FONT></P>

<P STYLE="margin: 0 0 12pt; text-align: justify; text-indent: 1in"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">Section
10.11    <U>NO STRICT CONSTRUCTION</U>. The language used in this Agreement will be deemed to be the language chosen
by the parties to express their mutual intent, and no rules of strict construction will be applied against any party.</FONT></P>

<P STYLE="margin: 0 0 12pt; text-align: justify; text-indent: 1in"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">Section
10.12    <U>EQUITABLE RELIEF</U>. The Company recognizes that in the event that it fails to perform, observe, or
discharge any or all of its obligations under this Agreement, any remedy at law may prove to be inadequate relief to the Investor.
The Company therefore agrees that the Investor shall be entitled to temporary and permanent injunctive relief in any such case
without the necessity of proving actual damages.</FONT></P>

<P STYLE="margin: 0 0 12pt; text-align: justify; text-indent: 1in"></P>


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<P STYLE="margin: 0 0 12pt; text-align: justify; text-indent: 1in"><FONT STYLE="font: 10pt Times New Roman, Times, Serif">Section
10.13   </FONT></P>

<P STYLE="margin: 0 0 12pt; text-align: justify"><FONT STYLE="font: 10pt Times New Roman, Times, Serif"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">TITLE
AND SUBTITLES. The titles and subtitles used in this Agreement are used for the convenience of reference and are not to be considered
in construing or interpreting this Agreement.</FONT></P>

<P STYLE="margin: 0 0 12pt; text-align: justify; text-indent: 1in"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">Section
10.14    <U>AMENDMENTS; WAIVERS</U>. No provision of this Agreement may be amended or waived by the parties from
and after the date that is one (1) Business Day immediately preceding the initial filing of the Registration Statement with the
SEC. Subject to the immediately preceding sentence, (i) no provision of this Agreement may be amended other than by a written
instrument signed by both parties hereto and (ii) no provision of this Agreement may be waived other than in a written instrument
signed by the party against whom enforcement of such waiver is sought. No failure or delay in the exercise of any power, right
or privilege hereunder shall operate as a waiver thereof, nor shall any single or partial exercise of any such power, right or
privilege preclude other or further exercise thereof or of any other right, power or privilege.</FONT></P>

<P STYLE="margin: 0 0 12pt; text-align: justify; text-indent: 1in"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">Section
10.15    <U>PUBLICITY</U>. The Company and the Investor shall consult with each other in issuing any press releases
or otherwise making public statements with respect to the transactions contemplated hereby and no party shall issue any such press
release or otherwise make any such public statement, other than as required by law, without the prior written consent of the other
parties, which consent shall not be unreasonably withheld or delayed, except that no prior consent shall be required if such disclosure
is required by law, in which such case the disclosing party shall provide the other party with prior notice of such public statement.
Notwithstanding the foregoing, the Company shall not publicly disclose the name of the Investor without the prior written consent
of the Investor, except to the extent required by law. The Investor acknowledges that the Transaction Documents may be deemed
to be “<U>material contracts,</U>” as that term is defined by Item 601(b)(10) of Regulation S-K, and that the Company
may therefore be required to file such documents as exhibits to reports or registration statements filed under the Securities
Act or the Exchange Act. The Investor further agrees that the status of such documents and materials as material contracts shall
be determined solely by the Company, in consultation with its counsel.</FONT></P>

<P STYLE="margin: 0 0 12pt; font-weight: bold; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt"><I>[Signature
Page Follows]</I></FONT></P>


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<P STYLE="margin: 0 0 12pt; text-align: justify; text-indent: 0.5in"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt"><B>IN
WITNESS WHEREOF</B>, the parties have caused this Agreement to be duly executed by their respective officers thereunto duly authorized
as of the day and year first above written.</FONT></P>

<P STYLE="margin: 0 0 0 3in; text-align: justify; text-indent: 0.5in"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt"><B>AMERICAN
CANNABIS COMPANY, INC.</B></FONT></P>

<P STYLE="margin: 0 0 0 3in; text-align: justify; text-indent: 0.5in"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">By:
<U>/s/ Terry Buffalo</U></FONT></P>

<P STYLE="margin: 0 0 0 3in; text-align: justify; text-indent: 0.5in"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">Name:
Terry Buffalo</FONT></P>

<P STYLE="margin: 0 0 12pt 3in; text-align: justify; text-indent: 0.5in"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">Title:
Principal Executive Officer</FONT></P>

<P STYLE="margin: 0 0 12pt 3in; text-align: justify; text-indent: 0.5in"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt"><B>WHITE
LION CAPITAL LLC</B></FONT></P>

<P STYLE="margin: 0 0 0 3in; text-align: justify; text-indent: 0.5in"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">By:
<U>/s/ Dimitry Slobodskiy</U></FONT></P>

<P STYLE="margin: 0 0 0 3in; text-align: justify; text-indent: 0.5in"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">Name: Dimitry Slobodskiy</FONT></P>

<P STYLE="margin: 0 0 12pt 3in; text-align: justify; text-indent: 0.5in"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">Title: Manager</FONT></P>

<P STYLE="margin: 0 0 12pt; font-weight: bold; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt"><I> </I></FONT></P>

<P STYLE="margin: 0 0 12pt; font-weight: bold; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt"><I> </I></FONT></P>

<P STYLE="margin: 0 0 12pt; font-weight: bold; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt"><I> </I></FONT></P>

<P STYLE="margin: 0 0 12pt; font-weight: bold; text-align: justify"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt"><I> </I></FONT></P>

<P STYLE="margin: 0 0 12pt; text-align: justify"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt"> </FONT></P>

<P STYLE="margin: 0 0 12pt; text-align: justify"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt"> </FONT></P>

<P STYLE="margin: 0 0 12pt; text-align: justify"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt"> </FONT></P>

<P STYLE="margin: 0 0 12pt; text-align: justify"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt"> </FONT></P>

<P STYLE="margin: 0 0 12pt; text-align: justify"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt"> </FONT></P>

<P STYLE="margin: 0 0 12pt; text-align: justify"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt"> </FONT></P>

<P STYLE="margin: 0 0 12pt; text-align: justify"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt"> </FONT></P>

<P STYLE="margin: 0 0 12pt; text-align: justify"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt"> </FONT></P>

<P STYLE="margin: 0 0 12pt; text-align: justify"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt"> </FONT></P>

<P STYLE="margin: 0 0 12pt; text-align: justify"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt"> </FONT></P>

<P STYLE="margin: 0 0 12pt; text-align: justify"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt"> </FONT></P>

<P STYLE="margin: 0 0 12pt; text-align: justify"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt"> </FONT></P>

<P STYLE="margin: 0 0 12pt; font-weight: bold; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt"><I>[Signature
Page to equity purchase agreement]</I></FONT></P>


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<P STYLE="margin: 0 0 12pt; font-weight: bold; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">DISCLOSURE
SCHEDULES TO<BR>
EQUITY PURCHASE AGREEMENT</FONT></P>

<P STYLE="margin: 0 0 12pt; font-weight: bold; text-align: justify"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">Schedule
4.3 – Capitalization</FONT></P>

<P STYLE="margin: 0 0 12pt; font-weight: bold; text-align: justify"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">Schedule
4.5 – SEC Documents</FONT></P>

<P STYLE="margin: 0 0 12pt; font-weight: bold; text-align: justify"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">Schedule
4.9 – Litigation</FONT></P>

<P STYLE="margin: 0 0 12pt; font-weight: bold; text-align: justify"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">Schedule
4.10 – Registration Rights</FONT></P>


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<P STYLE="margin: 0 0 12pt; font-weight: bold; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt"> </FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">Schedule
4.3</FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt"> </FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">CAPITALIZATION</FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt"> </FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">Except
as otherwise disclosed in its Commission Filings, including its Form 10-Q for the period ending June 30, 2019, the Company has
not issued any capital stock, options, warrants, scrip rights to subscribe to, calls or commitments of any character whatsoever
relating to, or securities, rights or obligations convertible into or exercisable or exchangeable for, or giving any person any
right to subscribe for or acquire any shares of common stock, or contracts commitments or understandings or arrangements by which
the Company or any subsidiary is or may become bound to issue additional shares of common stock or common stock equivalents.</FONT></P>

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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify"><FONT STYLE="font: 10pt Times New Roman, Times, Serif"></FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt"> </FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt"> </FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">Schedule
4.5</FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt"> </FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">SEC
DOCUMENTS</FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt"> </FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">The
Company has filed all reports, schedules, forms, statements and other documents required to be filed by the Company under the
Securities and Exchange Act, including pursuant to Sections 13 and 15d thereof, for the one year preceding the date hereof (or
such shorter period as the Company was required by law or regulation to file such reports.</FONT></P>

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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify"><FONT STYLE="font: 10pt Times New Roman, Times, Serif"></FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt"> </FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt"> </FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">Schedule
4.9</FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt"> </FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">LITIGATION</FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt"> </FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">To
date, there is no pending material litigation involving claims exceeding $5,000, that individually or in the aggregate, involves
the Company, or any of its directors, officers or affiliates.</FONT></P>

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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0"><FONT STYLE="font: 10pt Times New Roman, Times, Serif"></FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt"> </FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt"></FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt"> </FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">Schedule
4.10</FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt"> </FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">REGISTRATION
RIGHTS</FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt"> </FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">No
Person (other than the Investor) has any right to cause the Company to effect the registration under the Securities Act of any
securities of the Company or any subsidiary.</FONT></P>

<P STYLE="font: 12pt Calibri, Helvetica, Sans-Serif; margin: 0; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt"> </FONT></P>



<P STYLE="margin: 0 0 12pt; font-weight: bold; text-align: center"></P>

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<P STYLE="margin: 0 0 12pt; font-weight: bold; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">EXHIBIT
A</FONT></P>

<P STYLE="margin: 0 0 12pt; font-weight: bold; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">FORM
OF PURCHASE NOTICE</FONT></P>

<P STYLE="margin: 0 0 12pt; text-align: justify"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">TO:
WHITE LION CAPITAL LLC</FONT></P>

<P STYLE="margin: 0 0 12pt 0.5in; text-align: justify"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">We
refer to the common stock purchase agreement, dated as of October 11, 2019, (the “<U>Agreement</U>”), entered into
by and between AMERICAN CANNABIS COMPANY, INC., and you. Capitalized terms defined in the Agreement shall, unless otherwise defined
herein, have the same meaning when used herein.</FONT></P>

<P STYLE="margin: 0 0 12pt; text-align: justify"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">We
hereby:</FONT></P>

<P STYLE="margin: 0 0 12pt; text-align: justify"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">1)
Give you notice that we require you to purchase __________ Purchase Notice Shares; and</FONT></P>

<P STYLE="margin: 0 0 12pt; text-align: justify"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">2)
Certify that, as of the date hereof, the conditions set forth in Section 7.2 of the Agreement are satisfied.</FONT></P>

<P STYLE="margin: 0 0 12pt 3in; text-align: left"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">AMERICAN
CANNABIS COMPANY, INC.</FONT></P>

<P STYLE="margin: 0 0 0 3in; text-align: justify; text-indent: 0.5in"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">By:</FONT></P>

<P STYLE="margin: 0 0 0 3in; text-align: justify; text-indent: 0.5in"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">Name:</FONT></P>

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