Form of Store License Agreement



 Exhibit 10.2 
 FORM OF 
 STORE LICENSE AGREEMENT 

This STORE LICENSE AGREEMENT (“Agreement”), is entered into as of
            , 2012 (the “Effective Date”), by and between SEARS ROEBUCK AND CO., a New York corporation (“Sears”), and SEARS AUTHORIZED HOMETOWN
STORES, LLC, a Delaware limited liability company (“SAHS”). 
 RECITALS 

A. Sears Brands, L.L.C., an Illinois limited liability company (“Sears Brands”), owns the SEARS trademark (the
“SEARS Service Mark”), the store names set forth on Exhibit A (the “Store Names”), the service marks set forth on Exhibit B (the “Additional Sears Marks”) and the domain names set
forth on Exhibit C (the “Domain Names”); 
 B. Sears Brands has granted Sears Brands Business Unit
Corporation, an Illinois corporation (“SBBUC”), an exclusive license to use (and to further sublicense the use of) the Marks (as defined in Section 4.1 below) within in the territory defined in Exhibit D hereto (the
“Territory”); 
 C. SBBUC has granted Sears a non-exclusive license to use (and to further sublicense the use
of) the Marks (as defined in Section 4.1 below) throughout the world, excluding Canada; 
 D. Sears and SAHS are parties to
the Merchandising Agreement dated as of the Effective Date among (1) Sears, Kmart Corporation, Sears Holdings Corporation (“SHC”) and (2) Sears Hometown and Outlet Stores, Inc. (“SHO”), SAHS and Sears
Outlet Stores, L.L.C. (the “Merchandising Agreement”); and 
 E. SAHS desires to obtain a license to operate,
and authorize Dealers and Franchisees (as defined in Section 1.4 below) to operate, stores offering certain consumer products and related services in the Territory under the Store Names and to use the Store Names in connection with the
operation of such stores, and Sears desires to grant to SAHS such license, subject to the terms of this Agreement. 
 NOW
THEREFORE, in consideration of the mutual covenants in this Agreement, Sears and SAHS agree as follows: 
 ARTICLE I

 LICENSE AND SCOPE 
 1.1 Grant of License in the Store Names. 
 Subject to all the terms and
conditions of this Agreement, Sears hereby grants to SAHS, for and during the Term (as defined in Section 1.5 below), an exclusive, royalty-free, fully paid up, non-transferable and terminable right and license to operate, and authorize Dealers
and 

  
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Franchisees to operate, retail stores and stores-within-a-store using the Store Names at locations in the Territory as specifically approved by Sears in accordance with this Agreement (the
“Stores”) through which the HTS Products (as defined in Section 3(a) of the Merchandising Agreement) and the related services offered by, or with authorization from, SAHS as of the Effective Date (the
“Services”) will be offered and sold. Sears also grants to SAHS an exclusive, royalty-free, fully paid up, non-transferable and terminable right and license to use the Stores Names to promote the HTS Products and Services by all
current and future electronic means, channels, processes, and methods, including via the Internet (collectively “Digital Methods”). Sears grants SAHS the right to use the Store Names to promote the HTS Products by Digital Methods
owned or operated by Sears or its Affiliates (the “Sears Digital Methods”). If Sears or its Affiliates refuse to allow SAHS to sell HTS products by the Sears Digital Methods, Sears shall grant to SAHS a license to allow SAHS to sell
HTS Products on the websites identified by the Domain Names (the “Websites”). 
 1.2 Grant of License in the
Additional Sears Marks. 
 Subject to all the terms and conditions of this Agreement, Sears hereby grants to SAHS, for and
during the Term, a non-exclusive, royalty-free, fully paid up, non-transferable and terminable right and license to use, and authorize Dealers and Franchisees to use, the Additional Sears Marks solely within the Territory in connection with the
marketing, offering and performance of Services provided under the Additional Sears Marks. 
 1.3 Grant of License in the
Domain Names. 
 Subject to all the terms and conditions of this Agreement, Sears hereby grants to SAHS, for and during the
Term, an exclusive, royalty-free, fully paid up, non-transferable and terminable right and license to use the Domain Names in connection with promotion of the Stores, the marketing and sale of the HTS Products and the marketing and sale of the
Services. 
 1.4 Further Sublicense. 
 SAHS has the right to sublicense the SEARS Service Mark, the Store Names and the Additional Sears Marks to Dealers and Franchisees (as defined in Section 20 of the Merchandising Agreement) for the
operation of Stores. For each New HTS Store (as defined Section 9 of the Merchandising Agreement), SAHS and the Dealer or Franchisee for such New HTS Store shall enter into an Authorizing Agreement. SAHS shall not enter into an Authorizing
Agreement with a Sears Competitor or as Sears Competitor Affiliate (as defined in Section 10.3 below). SAHS shall make no change to any form Authorizing Agreement existing as of the Effective Date if such change would reasonably be expected to
have a material adverse effect on the business, prospects, finances or reputation of Sears or the goodwill of the Marks. “Dealer” means an unrelated third-party owner authorized to operate a Store. “Authorizing
Agreement” means an agreement authorizing a Dealer or Franchisee to operate a Store and includes SAHS’s franchise agreements and dealer agreements. 
 1.5 Term. 
 The term of this Agreement and of the rights granted herein
shall commence on the Effective Date and shall continue until             , 2017 (the “Term”), unless sooner terminated in accordance with the terms of this Agreement. This
Agreement may be renewed upon mutual agreement of the parties. Sears reserves the right to charge a royalty for the rights granted in any renewal term. 

  
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 1.6 SAHS Non-Competition. 

Neither SAHS nor any Affiliate of SAHS shall engage, assist, own any beneficial interest, or otherwise participate, in any direct or
indirect capacity, in any development, ownership, operation, leasing, joint venture, licensing, sponsorship, financing, consultation or similar relationship with respect to any Sears Competitor (as defined in Section 10.3 below).
“Affiliate” shall mean any entity that, at the applicable time, directly or indirectly controls, is controlled with or by or is under common control with, a party. Notwithstanding the foregoing, only subsidiaries of Sears Holdings
Corporation will be deemed to be Affiliates of Sears for purposes of this Agreement. SAHS shall not perform any act that Sears could reasonably believe would be adverse to Sears’ legitimate business interests pursuant to this Agreement.

 1.7 Restrictions on Sales. 
 SAHS acknowledges that it is bound by the terms and conditions of Section 12(a)(iii)(B) of the Merchandising Agreement. 
 1.8 Sears Non-Competition. Sears acknowledges that it is bound by the terms and conditions of Section 9(c) of the Merchandising Agreement. 

ARTICLE II 
 CERTAIN OBLIGATIONS OF SAHS 
 2.1 Site Selection. 

SAHS shall be responsible for the selection of suitable sites for the Stores. The Stores existing as of the Effective Date are set forth
on Exhibit E. SAHS acknowledges that it is bound by the terms and conditions of Section 9(b) of the Merchandising Agreement. 
 2.2 Promotion and Goodwill; Standards of Conduct. 
 SAHS shall use its best
efforts to promote the Stores, the Websites, the HTS Products and the Services in the Territory and to promote and maintain goodwill toward Sears, the Stores and the Websites. In all dealings with customers, prospective customers, suppliers and the
public, SAHS shall adhere to the highest standards of honesty, integrity, fair dealing and ethical conduct. All Authorizing Agreements between SAHS and Dealers or Franchisees entered into after the Effective Date shall provide that SAHS may
immediately terminate the Authorizing Agreement in the event that such Dealer or Franchisee engages in conduct or makes statements damaging to the reputation of Sears or any of its Affiliates. If SAHS fails to take appropriate action to prevent such
Dealer or Franchisee from engaging in such conduct or from making such statements, such failure shall constitute a material breach of this Agreement by SAHS. 

  
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 2.3 Insurance. 

SAHS shall obtain and maintain at its own cost occurrence based Commercial General Liability Insurance, including but not limited to
products, completed operations and contractual liability, in amounts not less than $5,000,000.00 per occurrence, naming the individuals and entities listed on Exhibit F as additional insureds. This insurance must be primary to any of
Sears’ coverage. SAHS will furnish certificate(s) of insurance upon execution of this agreement, and within 15 days of any insurance renewals. All of the insurance policies specified in this section must contain a provision that such policies
may not be cancelled or materially altered without 30 days prior written notice to Sears. All insurance carriers for the insurance coverage referred to in this section must be listed in the current Best’s Insurance Guide as possessing a
minimum policyholders rating of “A” and a financial category of “VI” ($25,000,000 to $50,000,000). SAHS shall from time to time, upon reasonable request by Sears, promptly furnish or cause to be furnished to Sears, evidence of
the maintenance of the insurance required by this section which comprises a copy of the insurance certificate and proof of premium payments in the form of a premium receipt for the most recent payment. 

 

							
	All insurance notification is to be made to:	 		 	
	  
	 		 		 	
	  
	 		 		 	
	  
	 		 		 	

 2.4 Compliance with Law. 

a. Anti-Corruption and Anti-Bribery. SAHS acknowledges that The Foreign Corrupt Practices Act of 1977, 15
U.S.C. §§78dd-1, et. seq. (the “FCPA”) applies to SAHS’s business relationship with Sears and that national or regional anti-corruption or anti-bribery laws may apply to either SAHS or SAHS’s business
relationship with Sears (together with the FCPA, the “Anti-Corruption Laws”). SAHS represents and warrants that (i) SAHS and its Personnel do and shall comply with all applicable Anti-Corruption Laws; (ii) SAHS has not and
shall not conducted business with any individual or entity listed by the U.S. Government on any U.S. Government watch lists, including the U.S. Office of Foreign Assets Control security watch lists.; and (iii) all Personnel shall receive
periodic training on compliance with the Anti-Corruption Laws. No later than January 1st of each year and as otherwise requested by Company, SAHS shall certify in a form satisfactory to Sears that this Section 2.4a remains true, accurate and correct. SAHS shall fully cooperate with
Sears in any ethics and compliance investigation, including any investigations related to the Anti-Corruption Laws, and with any governmental inquiry or investigation related to the Anti-Corruption Laws, and unless prohibited from doing so, will
promptly notify Sears of any such investigation. “Personnel” means the officers, directors, employees, agents, suppliers, licensors, licensees, contractors, subcontractors, and other representatives, from time to time, of
(i) the applicable entity, (ii) as to Sears, its Affiliates, and (iii) as to SAHS, its Affiliates. 
 b. SAHS
shall comply with all applicable laws, regulations, standards and decrees of any governmental authorities in the Territory in connection with its performance 

  
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under this Agreement, including but not limited to commercial electronic mail communication laws and export control and anti-boycott laws, and shall obtain all governmental approvals, permits,
licenses and other authorizations necessary or appropriate for SAHS to perform their obligations under this Agreement. 
 2.5
Expenses. 
 Unless otherwise expressly provided in this Agreement, any and all expenses, costs and charges incurred by
SAHS in the performance of any of its obligations under this Agreement shall be borne and paid for by SAHS, without any right of contribution or reimbursement from Sears. 
 ARTICLE III 
 STORE OPERATIONS AND PROMOTION

 3.1 Store Names. 
 a. Use of Store Name. 
 SAHS shall operate, and authorize Dealers and
Franchisees to operate, the Stores only under the Store Names written in styles and typefaces and accompanied by logos and symbols only as specifically authorized by Sears in writing. Sears hereby approves the logos used by SAHS as of the Effective
Date. SAHS shall use the full Store Name on all stationery, business cards, signage, sales receipts, vehicles for Store use, Store fronts, advertising and correspondence with or to customers and potential customers of the Store unless otherwise
authorized by Sears in writing. SAHS may use any of the Store Names (but not the SEARS Service Mark alone) as SAHS’s company name or fictitious business name on checks, check blanks and bank accounts used solely for the operation of the Stores.
Notwithstanding the foregoing, SAHS may use the SEARS Service Mark alone (i.e., not as part of a Store Name) as an abbreviated version of the Store Name only on the primary signage-outside the Store and the inventory of in-store signage and point of
purchase material in the possession of SAHS, Dealers or Franchisees on the Effective Date, provided, however, that SAHS shall post, and shall require Dealers and Franchisees to post, signs as required by Section 3.1(b) below. 

b. Additional Statement. 
 All printed material bearing a Store Name and all printed advertising of the Stores or the Website shall also expressly state in the appropriate language: “«Store Name» are independently
owned and operated under license from Sears, Roebuck and Co.” and “The SEARS mark is a service mark of Sears Brands, LLC.” In addition, SAHS shall post, and shall require authorized Dealers and Franchisees to post, a clear and
conspicuous sign on the front of every Store stating in the appropriate language: “«Store Name». Independently owned and operated by «DBA» [Store owner’s name or legal entity under which owner is doing
business]”. 

  
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 3.2 Operating Standards. 

SAHS shall comply, and ensure that Dealers and Franchisees comply, with the Operating Policies and Procedures set forth in Exhibit
G, as they may be modified by Sears or Sears Brands from time to time (the “Operating Standards”). SAHS acknowledges that Sears is providing the Operating Standards document to SAHS solely for use by SAHS, Dealers and
Franchisees, in performing its obligations under this Agreement. 
 3.3 Advertising Review. 

SAHS shall advertise the Stores and the Websites and shall use promotional materials with respect thereto but shall do so only as
expressly permitted under this Agreement and pursuant to such other instructions as may be given by Sears in writing from time to time. Unless otherwise agreed in a writing signed by both parties, SAHS shall submit to Sears for its review and
approval, prior to publication and at least on a quarterly basis, all marketing materials created by SAHS for the Stores and the Websites, including newspaper, magazine and website advertising, television and radio tapes, Store signage, display
billboards and any and all other materials on which any of the Marks (as defined in Section 4.1 below) appear. Sears’ approval of marketing materials is limited to the use of the Marks in connection with the materials and shall not be
deemed to constitute approval of the materials’ appropriateness or compliance with any applicable law in the Territory. 

3.4 Advertising Reports. 
 Within thirty (30) days after July 31 and January 31 of each calendar year during the Term, SAHS shall provide, at its sole expense, a written report to Sears outlining SAHS’s
advertising and promotion efforts and the materials used by SAHS for advertising and promotion purposes during the pertinent period. This report shall be in such format as specified by Sears from time to time and shall contain the following
information: 
 a. Method of advertising (e.g., signs, newspapers, magazines, website, television and radio commercials);

 b. Location of advertising (e.g., specific addresses and locations in the case of signs, use in the Store and specific
website and radio and television stations); and 
 c. Representative samples of all advertising actually run (e.g., newspaper
and magazine ads, tapes of radio and television commercials and/or photographs of signs and billboards). 
 3.5 Electronic
Mail Opt-Outs. 
 Each party shall maintain a list of electronic mail addresses that have opted out of receiving electronic
mail messages from its SEARS-branded businesses (each an “Opt-Out List”). At least once per week, or as often as may be necessary in order to comply with the Can-Spam Act of 2003 or any analogous law in any other territory having
jurisdiction over each party’s commercial email operations, each party shall send the other its Opt-Out List. Each party shall add to its Opt-Out List all email addresses that appear on the other party’s Opt-Out List and not already on its
Opt-List. 

  
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 ARTICLE IV 

MARKS 
 4.1 Ownership. 
 Except as otherwise expressly provided in this Agreement,
Sears Brands reserves all rights in and to: (a) the Store Names, (b) the SEARS Service Mark, (c) the Additional Sears Marks and (d) the Domain Names. The Store Names, SEARS Service Mark, Additional Sears Marks and the Domain
Names are referred to collectively in this Agreement as the “Marks.” SAHS acknowledges that the goodwill associated with the Marks has inherent value. Any and all use of any Marks inures to the benefit of Sears Brands, and this
Agreement does not confer on SAHS any goodwill or ownership interests in any Marks. SAHS shall have no rights in any of the Marks other than the limited right to use, and authorize Dealers and Franchisees to use, the Marks solely to market and sell
the HTS Products and Services in the Stores and through the Digital Methods in accordance with the terms of this Agreement. 

4.2 Use of Marks. 
 SAHS shall comply at all times with any instructions provided in writing by Sears from time to time regarding use of any Store Name and all other Marks. SAHS shall use the Marks only as expressly
authorized in this Agreement and shall take all necessary steps to preserve the goodwill, prestige and reputation associated with the Marks. SAHS acknowledges that Sears may, from time to time, issue additional guidelines or instructions regarding
the use of the Marks, and SAHS shall comply with any such guidelines and instructions. SAHS further acknowledges that upon expiration or termination of this Agreement, no monetary value shall be attributable to any goodwill associated with the use
of the Marks by SAHS. Upon expiration or termination of this Agreement, SAHS shall remove any Mark from any corporate, fictitious or trade name or from any prefix, suffix or other modifying trademarks, logos, words, terms, designs or symbols. SAHS
shall obtain such licenses, permits and authorizations relating to its use of the Marks as may be necessary or advisable under the laws of the Territory. 
 4.3 Quality Control. 
 a. Quality Control Obligation. SAHS
acknowledges that the reputation of Sears is based on the sale of high quality products and services offered under the Marks. SAHS shall only use the Marks in connection with high-quality HTS Products and Services. SAHS shall cooperate and comply in
good faith with all commercially reasonable quality control measures undertaken by or at the request of Sears in order to preserve or protect the integrity of the Marks. Sears recognizes that SAHS has used the Marks for many years in connection with
the operation of the Stores and the Websites and during that period has used the Marks in connection with HTS Products and Services found to be of acceptable quality. Sears further recognizes that SAHS has in place, SAHS shall maintain throughout
the Term, an effective 

  
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system for evaluating, monitoring and ensuring continuing quality of the HTS Products and Services and for evaluating and monitoring the Dealers and Franchisees. The HTS Products and Services
that are at least of equal quality to SAHS’s HTS Products and Services as of the Effective Date shall generally be considered to comply with this Section 4.3, subject to changing market conditions or expectations. 

b. Notice of Non-Compliance. If Sears determines that SAHS, or any of its Dealers or Franchisees, is not in compliance with this
Section 4.3, Sears may notify SAHS of such non-compliance (“Notice of Non-Compliance”). A Notice of Non-Compliance from Sears shall be in writing and shall set forth with sufficient particularity a description of the nature of
the non-compliance and any requested action for curing such non-compliance. Additionally, SAHS shall promptly notify Sears of any non-compliance on the part of SAHS or any of its Dealers or Franchisees. Upon SAHS’s receipt of a Notice of
Non-Compliance, or Sears’ receipt of a voluntary notice of non-compliance, SAHS shall promptly correct the issues identified in such notice (“Quality Issues”), by enacting the cure mechanisms contained in Sections 4.3b.(i)
through 4.3b.(iv). 
 (i) Cure Plan. SAHS shall use reasonable efforts to cure or otherwise resolve all Quality Issues
as soon as possible. In the event that the Quality Issues identified in a Notice of Non-Compliance cannot be cured or otherwise resolved with thirty (30) days from receipt of such notice, SAHS shall submit to Sears a written plan to correct
such Quality Issues (“Cure Plan”) within sixty (60) days after receipt of such Notice of Non-Compliance. For Quality Issues identified by SAHS in a voluntary notice of non-compliance, such Cure Plan shall accompany SAHS’s
notice. 
 (ii) Cure Plan Approval. After SAHS submits its Cure Plan to Sears, the parties shall appoint a
representative to promptly review and discuss in good faith the proposed Cure Plan. 
 (iii) Initial Cure Period. Once
Sears, in its sole but good faith discretion, has approved the Cure Plan (“Cure Plan Approval”), SAHS shall have a 120 day cure period, or a longer period as approved by Sears on a case-by-case basis in its sole but good faith
discretion (“Initial Cure Period”) from Cure Plan Approval to correct the Quality Issues. 
 (iv)
Additional Cure Period. If the Quality Issues are not capable of being cured, or the Cure Plan is not capable of being completely executed, within the Initial Cure Period or the quality Issues otherwise remain uncured after the expiration of
the Initial Cure Period, Sears and SAHS shall each appoint a representative to promptly negotiate in good faith additional or other cure plans (“Additional Cure Plan”) for a different or additional cure period (“Additional
Cure Period”) that may be reasonably necessary to correct such Quality Issues. If the parties are unable to agree on an Additional Cure Plan or Additional Cure Period, Sears shall, in its sole but good faith discretion, determine such
Additional Cure Plan or Additional Cure Period. 

  
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 (v) Effect of Non-Compliance. If the Quality Issues have not been cured to
Sears’ satisfaction or the Quality Issues remain otherwise uncured after the time period provided for in the Initial Cure Period and any Additional Cure Period(s), such Quality Issues shall be deemed uncured (“Uncured Quality
Issues”). In that case, SAHS shall cease use of the Marks on or in connection with the HTS Products, Services or activities that are the subject of the Uncured Quality Issues as soon as reasonably practicable but in no event later than six
(6) months after such Quality Issues are determined to be Uncured Quality Issues with regard to use for marketing materials and one (1) year with regard to all use on SAHS’s HTS Products or Services. 

4.5 Avoidance of Adverse Actions. 
 SAHS shall refrain from taking any action that would jeopardize or impair the ownership, legality and/or enforceability of any of the Marks. In addition, SAHS shall not use, advertise, promote, or
register any trademark, service mark, trade name or domain name that is confusingly similar to any of the Marks or any contraction or abbreviation thereof. 
 4.6 Infringement. 
 SAHS shall notify Sears, within ten (10) days
after SAHS becomes aware thereof, of: (a) any use or registration of any word or phrase, symbol, logo or design, or any combination of any of the foregoing that might constitute infringement of any of the Marks, (b) any claim of any rights
in any Mark or in any confusingly similar trademark or service mark, and (c) any action, publication or statement that might be adverse or detrimental to Sears’ or Sears Brands’ rights in the Marks or that might dilute or impair the
value of any of the Marks. Sears and/or Sears Brands shall have the exclusive right to bring or defend all actions or proceedings relating to the Marks, and SAHS shall cooperate fully with Sears and Sears Brands in the prosecution or defense of such
actions. Neither Sears nor Sears Brands shall have any obligation to bring any action relating to the Marks, and failure by Sears and/or Sears Brands to bring any action relating to the Marks shall not be construed as a breach of this Agreement or
waiver of any right reserved by Sears or Sears Brands. SAHS shall execute all documents, testify truthfully and provide evidence in connection with any action or proceeding relating to the Marks as may be reasonably required by Sears or Sears
Brands. 
 4.6 Change in Scope. 
 SAHS may request in writing an expansion of the scope of the licenses granted under this Agreement to include new trademarks, service marks or other proprietary designations; new products or services; new
retail formats or business models; and/or new jurisdictions. Sears may approve or reject such expansion request in its sole discretion. If Sears approves such expansion request, Sears reserves the right to charge a royalty for the expanded rights.

 4.7 Co-Branding. 
 SAHS shall not co-brand the Marks with any other third party trademark or service mark without Sears’ prior written consent. Sears hereby authorizes SAHS to co-brand SEARS HOMETOWN STORE with the
FLEXI COMPRAS service mark owned by Flexi Compras Corporation. 

  
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 ARTICLE V 

DEFENSE AND INDEMNIFICATION 
 5.1 Defense and Indemnification by SAHS. 
 SAHS shall defend, indemnify and
hold harmless Sears and Sears Brands and their respective directors, officers, employees, Affiliates, agents and contractors from and against any and all alleged and actual claims, liabilities, damages, penalties, losses, actions, lawsuits,
proceedings, costs or expenses (including, but not limited to court costs and attorneys’ fees), (collectively “Claims”), even though such Claims may be false, fraudulent or groundless, arising out of or in connection with any
death of or injury to any person, damage to any property, or any loss suffered by a third party which results or is claimed to have resulted, in whole or in part, from: 

a. the operation of the Stores, including but not limited to merchandise sold, work done, services rendered, products used
therein and condition of Store premises, equipment and/or vehicles; 
 b. any other act or omission of SAHS,
SAHS’s Affiliates, Dealers, Franchisees and the Personnel of each of them in connection with performance under this Agreement, including, but not limited to the advertising, storage, shipment, transport, delivery, installation, adaptation,
conversion, warranty, repair or servicing of any HTS Product; 
 c. any violation by SAHS (or its Affiliates,
Dealers and Franchisees, or the Personnel of each of them) of any Anti-Corruption Law; 
 d. any actual or
alleged infringement of any copyright, patent or claim of patent rights, or any trademark, service mark, trade name or other identifying mark, slogan or proprietary trade dress, other than the Marks; 

e. latent or patent defect in any HTS Product not purchased by SAHS from Sears or its Affiliates; 

f. any actual or alleged failure of the Stores, the Websites or any of the HTS Products not purchased from Sears or its
Affiliates to comply with any law, statute, ordinance, administrative order, rule, or regulation in force in the Territory; 
 g. SAHS’s use of any Mark other than in accordance with the terms of this Agreement; and 
 h. any lack of validity or enforceability of this Agreement caused by SAHS. 

  
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 SAHS shall use counsel satisfactory to Sears and Sears Brands in the defense of any such
claims, and in the event of any actual or potential conflict of interest between Sears and SAHS in the defense of any such claim, Sears may engage its own counsel at SAHS’s expense. SAHS shall not enter into any settlement with respect to any
such claims without the prior written consent of Sears and without obtaining a release of all claims against Sears and Sears in a form approved in writing by Sears. This Section 5.1 shall survive any termination or expiration of this Agreement.
The parties acknowledge all indemnification obligations for Claims relating to HTS Products purchased by SAHS from Sears or its Affiliates are governed by Section 14 of the Merchandising Agreement. 

5.2 Defense and Indemnification by Sears. 
 Sears shall defend, indemnify and hold harmless SAHS and its respective directors, officers, employees, Affiliates, agents and contractors from and against any and all Claims arising out of any death of
or injury to any person, damage to any property, or loss suffered which results or is claimed to have resulted, in whole or in part, from: 
 a. claims by third parties that SAHS’s use of the Marks in accordance with this Agreement constitutes trademark, service mark or trade dress infringement, dilution, unfair competition,
misappropriation or false/misleading advertising; 
 b. any third party claims as to the lack of validity or
enforceability of (i) the registrations of the Marks or (ii) Sears’ or its Affiliates’ ownership rights in the Marks; and 
 c. any lack of validity or enforceability of this Agreement caused by Sears. 

SAHS shall not, however, be entitled to recover for SAHS’s own lost profits. This Section 5.2 shall survive any termination or
expiration of this Agreement. 
 ARTICLE VI 

RECORDKEEPING; INSPECTION AND AUDIT RIGHTS 
 6.1 Records. 
 SAHS shall maintain and preserve, at SAHS’s sole
expense, full, complete and accurate books, records and accounts for a period of two (2) years after the date of their preparation or such longer period as may be required by the Operating Standards or any applicable law in the Territory. Such
records may be compiled on computer discs and shall include but are not necessarily limited to: copies of all Authorizing Agreements, Dealer and Franchisee lists, employee records, sales, invoices, cash receipts, service records, purchase records,
accounts payable, cash disbursement records, inventory records, general ledgers, itemized bank deposit slips and bank statements, corporate records (include minute books), copies of sales tax returns and copies of SAHS’s income tax returns,
records relating to Anti-Corruption Law compliance. 

  
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 6.2 Reporting Requirements. 

SAHS shall furnish to Sears within thirty (30) days after the end of each calendar quarter (or portion thereof) during the Term a
report signed and verified by SAHS accurately stating the gross and net revenues of the Stores or the Websites during the preceding calendar quarter. SAHS shall furnish to Sears any other books, records and accounts that Sears may reasonably
request. 
 6.3 Inspection and Audit Rights. 
 To determine whether SAHS is complying with this Agreement and/or all applicable specifications and quality standards, Sears (or any party designated by Sears) shall have the right at any reasonable time
and with at least five (5) days prior notice to SAHS to: (a) inspect the Stores, including areas beyond the sales floor, and any locations where any Services are offered or performed; (b) inspect all HTS Products offered by SAHS not
purchased from Sears or its Affiliates; (c) observe SAHS’s sales practices and SAHS’s employees or agents in the performance of their duties; (d) inspect all of SAHS’s books and records; and (e) contact and interview
SAHS’s customers and potential customers. Upon at least five (5) days prior notice to SAHS, Sears (or a party designated by Sears) shall have the right to inspect, audit and copy any or all of the records described in Section 6.1
above. SAHS shall cooperate fully in any such inspection or audit. 
 ARTICLE VII 

REPRESENTATIONS AND WARRANTIES 
 7.1 SAHS represents and warrants to Sears that: 
 a. Company Status. SAHS
is a limited liability company, duly organized, validly existing and in good standing under the laws of the State of Delaware and has all necessary power and authority to enter into and perform its obligations under this Agreement, to carry on its
business and to own and lease properties as required for SAHS’s full performance under this Agreement. 
 b.
Authorization of Signatory. The person executing this Agreement on behalf of SAHS has been duly authorized to perform such actions on behalf of SAHS. 
 c. No Violations. The execution, delivery and performance of this Agreement and the consummation of the transactions contemplated herein: (a) will not violate SAHS’s Certificate of
Organization, Limited Liability Company Agreement or any other charter document of SAHS; (b) will not constitute or create a violation of or default under, or result in the creation or imposition of any lien, security interest or encumbrance
under, any contract, agreement, loan, note, mortgage, security agreement, deed to secure debt, guaranty, lease (capital or operating) or any other document, instrument or arrangement; and (c) will not violate or contravene any judicial or
administrative decree, rule or order to which SAHS is a party or by which SAHS or any of their respective properties or businesses may be bound. 

  
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 d. No Adverse Proceedings. There is no arbitration, litigation, administrative
proceeding, proposed legislation, government investigation or any other suit, action or proceeding pending against SAHS as of the Effective Date that would adversely affect the ability of SAHS to enter into or perform their obligations under this
Agreement or would have a material adverse effect on the business, prospects, finances or reputation of SAHS, if determined adversely to any of them. Further, neither SAHS is the subject of any pending bankruptcy, insolvency, receivership or similar
proceeding, nor is it a party to, subject to, or in default in any material respect under, any writ, injunction, decree judgment, award, determination, directive or demand of any arbitrator, court or governmental agency or instrumentality.

 e. No Defaults. SAHS is not in default under any deed of trust, mortgage, lease, security agreement, note, preferred
stock, bond, indenture, guaranty or other instrument or security issued by SAHS. 
 f. Accuracy of Information. All
information provided by SAHS in connection with this Agreement is true, correct and complete. 
 7.2 Sears represents and
warrants to SAHS that: 
 a. Company Status. Sears is a corporation, duly organized, validly existing and in good
standing under the laws of the State of New York and has all necessary power and authority to enter into and perform its obligations under this Agreement, to carry on its business and to own and lease properties as required for Sears’ full
performance under this Agreement. 
 b. Authorization of Signatory. The person executing this Agreement on behalf of
Sears has been duly authorized to perform such actions on behalf of Sears. 
 c. No Violations. The execution, delivery
and performance of this Agreement and the consummation of the transactions contemplated herein: (a) will not violate Sears’ Articles of Incorporation, by-laws or any other charter document of Sears; (b) will not constitute or create a
violation of or default under, or result in the creation or imposition of any lien, security interest or encumbrance under, any contract, agreement, loan, note, mortgage, security agreement, deed to secure debt, guaranty, lease (capital or
operating) or any other document, instrument or arrangement; and (c) will not violate or contravene any judicial or administrative decree, rule or order to which Sears is a party or by which Sears or any of their respective properties or
businesses may be bound. 
 d. No Adverse Proceedings. There is no arbitration, litigation, administrative proceeding,
proposed legislation, government investigation or any other suit, 

  
 13 









 
action or proceeding pending against Sears as of the Effective Date that would adversely affect the ability of Sears to enter into or perform their obligations under this Agreement or would have
a material adverse effect on the business, prospects, finances or reputation of Sears, if determined adversely to any of them. Further, neither Sears is the subject of any pending bankruptcy, insolvency, receivership or similar proceeding, nor is it
a party to, subject to, or in default in any material respect under, any writ, injunction, decree judgment, award, determination, directive or demand of any arbitrator, court or governmental agency or instrumentality. 

e. No Defaults. Sears is not in default under any deed of trust, mortgage, lease, security agreement, note, preferred stock, bond,
indenture, guaranty or other instrument or security issued by Sears. 
 f. Accuracy of Information. All information
provided by Sears in connection with this Agreement is true, correct and complete. 
 ARTICLE VIII 

NO IMPLIED WARRANTIES; LIMITATION OF LIABILITY 
 8.1 DISCLAIMER OF WARRANTY. 
 EXCEPT AS EXPRESSLY SET FORTH HEREIN
(AND EXCEPT AS MAY BE REQUIRED BY LAW), SEARS EXPRESSLY DISCLAIMS ALL REPRESENTATIONS AND WARRANTIES, EXPRESSED OR IMPLIED, IN CONNECTION WITH THE MARKS AND THIS AGREEMENT, INCLUDING, WITHOUT LIMITATION, THE IMPLIED WARRANTIES OF MERCHANTABILITY AND
FITNESS FOR A PARTICULAR PURPOSE. ALL MATERIALS PROVIDED HEREUNDER ARE PROVIDED “AS IS” AND “WITH ALL FAULTS”.  
 8.2 LIMITATION OF LIABILITY. 
 SEARS SHALL NOT BE LIABLE TO SAHS OR ITS
AFFILIATES, DIRECTORS, OFFICERS, CUSTOMERS OR EMPLOYEES (COLLECTIVELY, “SAHS PARTIES”) FOR ANY INDIRECT, SPECIAL, INCONSEQUENTIAL, EXEMPLARY OR INCIDENTAL DAMAGES (INCLUDING, WITHOUT LIMITATION, LOST OR ANTICIPATED REVENUES OR
PROFITS RELATING TO THE SAME) ARISING FROM ANY CLAIM RELATING DIRECTLY OR INDIRECTLY TO THIS LICENSE AGREEMENT, WHETHER A CLAIM FOR SUCH DAMAGES IS BASED ON WARRANTY, CONTRACT, TORT (INCLUDING, WITHOUT LIMITATION, NEGLIGENCE OR STRICT LIABILITY),
EVEN IF AN AUTHORIZED REPRESENTATIVE OF SEARS HAS BEEN ADVISED OF THE LIKELIHOOD OR POSSIBILITY OF SAME.  

  
 14 









 ARTICLE IX 

TERMINATION 
 9.1 Termination for Breach. 
 a. Subject to the next sentence, (a) Sears or
SAHS may terminate this Agreement in the event of a material breach of this Agreement by the other Party if the breach is curable by the breaching Party and the breaching Party fails to cure the breach within 30 days following its receipt of written
notice of the breach from the non-breaching Party. If the breach is not curable by the breaching Party, the non-breaching Party may immediately terminate this Agreement following the non-breaching Party’s delivery of notice to the breaching
Party. 
 b. Sears may terminate this Agreement if a Change in Control occurs. 

  
 15 









 9.2 Termination in Response to Termination of Other Separation Agreements.

 Sears or SAHS may terminate this Agreement (whichever party is entitled to terminate, the “Terminating
Party”) effective immediately upon 30-days’ advance written notice to the other party if (a) the Terminating Party or any of its Affiliates terminates the Separation Agreement dated as of
            , 2012 between SHC and SHO (the “Separation Agreement”) as a result of a material breach of, or a material default by, the other party or its Affiliates of
their obligations in the Separation Agreement, (b) the Terminating Party or any of its Affiliates terminates any of the License Agreements in accordance with its terms as a result of a material breach of, or a material default by, the other
party or its Affiliates of their obligations in the License Agreement, or (c) the Terminating Party or any of its Affiliates terminates the Merchandising Agreement in accordance with its terms as a result of a material breach of, or a material
default by, the other party or its Affiliates of their obligations in the Merchandising Agreement. “License Agreements” means the following, each dated as of the Effective Date: the Store License Agreement between Sears Outlet
Stores, L.L.C. and Sears; the Store License Agreement between Sears Home Appliance Showrooms, LLC and Sears; and the Trademark License Agreement between SHO and Sears. 
 9.3 Consequences of Termination. 
 Upon any expiration or termination of
this Agreement for any reason whatsoever, the following provisions shall apply: 
 a. Termination of License. The
licenses granted under Sections 1.1, 1.2 and 1.3 shall immediately and automatically terminate and SAHS shall cease using the Store Name, all other Marks and all Confidential Information of Sears immediately upon such termination or expiration,
except as otherwise expressly authorized under this Section 9.3 or by Sears in writing. SAHS shall take all necessary action to change the Store Names and its fictitious business name and/or registered trade name to omit the SEARS Service Mark
and all other words that may be confusingly similar to the SEARS Service Mark or any other Mark. SAHS shall return to Sears immediately upon such termination or expiration the Operating Standards document and all copies thereof together with all
documentation prepared by or on behalf of SAHS that is derived from or based on such documents or any other Confidential Information of Sears. Within sixty (60) days after the date of any termination or expiration of this Agreement, SAHS shall
furnish Sears with evidence reasonably satisfactory to Sears demonstrating SAHS’s compliance with the foregoing obligations. 
 b. Representation. After the date of such expiration or termination, SAHS shall not represent or hold itself out as a retailer authorized by Sears or one of its Affiliates or otherwise engage in
any practices which might make it appear that SAHS is still authorized to operate any Store or use any Mark. 

  
 16 









 c. No Compensation. SAHS acknowledges and agrees that no indemnities or compensation
of any kind shall be due to SAHS as a result of the termination or expiration of this Agreement. In particular, SAHS waives any claim it may have or acquire against Sears for any expenses incurred by it in preparing for and pursuing its operation of
the Stores, including but not limited to the engagement of any employees or contractors; the rental, purchase, furnishing or remodeling of any facilities; the rental, purchase or other acquisition of equipment; and the development, purchase and/or
dissemination of any advertisements or promotional materials. 
 d. Liability for Pre-Termination Actions. Nothing herein
shall be construed to relieve SAHS of any obligation with respect to HTS Products purchased, liabilities incurred or other activities undertaken in connection with the Stores prior to the date of such expiration or termination, including but not
limited to SAHS’s defense and indemnity obligations, and such obligations shall survive any such termination or expiration. 
 e. Covenant Not to Compete. If this Agreement is terminated by Sears, SAHS agrees that, for a period of one (1) year after the date of such termination, neither SAHS nor any SAHS Party shall
engage, assist, own any beneficial interest or otherwise participate, in any direct or indirect capacity, in any development, ownership, operation, leasing, joint venture, licensing, sponsorship, financing, consultation or other relationship with
respect to any Sears Competitor (as defined in Section 10.3 below). The foregoing shall not apply in the event of termination due to war or political uprising. 
 f. Consent to Termination Provisions. Both parties expressly and unconditionally agree that each and every cause of termination under this Agreement is contracted to freely and constitute a breach
of the essential obligations of this Agreement by the party in breach. 
 g. Survivability. All provisions of this
Article IX shall survive any termination or expiration of this Agreement. 
 ARTICLE X 

RELATIONSHIP; ASSIGNABILITY 
 10.1 Relationship. 
 Sears and SAHS are acting as independent contractors
under this Agreement, and SAHS is not an employee or agent of Sears. Nothing herein is intended to make either party a general or special agent, legal representative, subsidiary, joint venturer, partner, franchiser or franchisee, fiduciary, employee
or servant of the other for any purpose. SAHS is not authorized or empowered (i) to act as an agent for Sears; (ii) to enter into agreements, transact business or incur obligations for or on behalf of Sears; (iii) to accept legal
service of process for or on behalf of Sears; or (iv) to bind Sears in any manner whatsoever. SAHS shall not do or omit to do anything that might imply or indicate that SAHS is an agent, representative, branch, division, or


  
 17 









 
Affiliate of Sears or that Sears or its Affiliates in any manner either directly or indirectly, own, control or operate any of the Stores or the Websites or are in any way responsible for
SAHS’s acts or obligations. 
 10.2 Assignability. 

SAHS acknowledges that its rights and duties under this Agreement are personal and that Sears has entered into this Agreement and granted
the license in reliance upon Sears’ perceptions of the character, business skill, aptitude and financial capacity of SAHS. Accordingly, SAHS shall not assign its rights or duties under this Agreement without Sears’ prior written consent.

 10.3 Definition of Change of Control. 
 “Change in Control” means the occurrence of any transaction or event, whether voluntary or involuntary, that results in a Sears Competitor becoming, or as a consequence of which a Sears
Competitor becomes, directly or indirectly, at any time after the date of this Agreement and by whatever means, the beneficial owner of more than 50% of SAHS’s membership interests or 50% of the total voting power of outstanding securities
entitled to vote in, or carrying the right to direct the voting with respect to, directly or indirectly and by whatever means the election of the board of directors of SHO or any of its subsidiaries. “Sears Competitor means, solely for
purposes of this Agreement and for no other purpose, Amazon.com, Inc., Best Buy Co., Inc., hhgregg, Inc., The Home Depot, Inc., Lowe’s Companies, Inc., Target Corporation, Tractor Supply Co., Wal-Mart Stores, Inc., each other retailer that
competes in any material respect with Sears’ major home appliance business or Sears’ power lawn and garden business, and the Sears Competitor Affiliates of each of them. “Sears Competitor Affiliates” means each
individual or entity that directly or indirectly, and by whatever means, controls, is under common control with, or is controlled by, a Sears Competitor. 
 ARTICLE XI 
 LICENSE OPERATING COMMITTEE; DISPUTE RESOLUTION

 11.1 License Operating Committee. 
 Sears and SAHS will form a committee (the “License Operating Committee”) that will address all day-to-day operational and other issues that may arise with respect to this Agreement and
all Disputes (as defined in Section 11.2 below). The License Operating Committee will discuss all of these issues and will attempt to resolve informally all Disputes in accordance with Section 11.2b. The License Operating Committee will
consist of three employees of each party as designated by the party. The initial employee designees are listed on Appendix 11.1. Each party may replace one or more of its designees at any time upon notice to the other Party. Each party
will promptly fill all of its License Operating Committee vacancies as they arise by notice to the other party. Unless the members of the License Operating Committee unanimously agree otherwise, the License Operating Committee will meet at least
once every calendar month during the Term on the dates determined by the members of the License Operating Committee. If the 

  
 18 









 
members of the Merchandise Operating Committee cannot agree on a date or a time for a particular monthly meeting the meeting will occur at 1:00 p.m. Central Time on the second Thursday of the
month at the offices of SHC, 3333 Beverly Road, Hoffman Estates, IL 60179 B6-D. At all times one of the members of the License Operating Committee will serve as the License Operating Committee’s Chairperson. The Chairperson will rotate among
the License Operating Committee members on a monthly basis. The initial Chairperson is listed on Appendix 11.1 and the other License Operating Committee members each will serve thereafter as Chairperson, on a monthly basis, rotating
between Sears’ members and SAHS’s members. The Chairperson (i) will request that License Operating Committee members provide meeting agenda items and (ii) will distribute to members, at least two business days in advance of each
License Operating Committee meeting, an agenda for the meeting. 
 11.2 Dispute Resolution. 

a. License Operating Committee’s Attempt to Resolve Dispute. If a Dispute arises, neither party may cease
to perform any of its obligations in this Agreement in accordance with their terms or take any formal legal action (such as seeking to terminate this Agreement, seeking mediation in accordance with Section 11.2c, or instituting or seeking any
judicial or other legal action, relief, or remedy with respect to or arising out of this Agreement) unless the party has first (i) delivered a notice of dispute (the “Dispute Notice”) to all of the members of the License
Operating Committee and (ii) complied with the terms and conditions of this Section 11. At the first monthly meeting of the License Operating Committee following the delivery of the Dispute Notice (the “Dispute Resolution
Meeting”) the License Operating Committee will attempt to resolve all of the Disputes that are the subject of the Dispute Notice. Each party will cause its designees on the License Operating Committee to negotiate in good faith to resolve
all Disputes in a timely manner. If by the 30th calendar
day following the Dispute Resolution Meeting the License Operating Committee has not resolved all of the Disputes the parties will proceed to mediate the unresolved Disputes (“Unresolved Disputes”) in accordance with
Section 11.2c. 
 b. Dispute Defined. Subject to the next sentence, “Dispute” means each claim,
controversy, dispute, and disagreement between (i) on the one hand, SAHS or any of its Affiliates, or any of their respective shareholders, officers, directors, agents, employees, legal representatives (including attorneys in their
representative capacity), successors and assigns, and (ii) on the other hand, Sears or any of its Affiliates, employees, legal representatives (including attorneys in their representative capacity), successors and assigns, in each case arising
out of or relating to a party’s performance, or failure to perform, one or more of its obligations in this Agreement. Disputes do not include claims, controversies, disputes or disagreements with respect to compliance with Article IV or payment
obligations with respect to amounts due in accordance with the terms and conditions of this Agreement that are not reasonably in dispute. 
 c. Mediation of Unresolved Disputes. Sears and SAHS will attempt to resolve all Unresolved Disputes by non-binding mediation. Sears and SAHS will negotiate in good faith to determine the mediator,
the mediator’s compensation and related costs, and the applicable rules for the mediation. If by the
60th day following the Dispute Resolution Meeting Sears
and SAHS have been unable to settle an Unresolved Dispute the obligations of Sears and SAHS in this Section 11 will end with respect to the Unresolved Dispute. 

  
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 ARTICLE XII 

GENERAL PROVISIONS 
 12.1 Confidential Information. 
 The parties acknowledge that in the course
of performing under this Agreement they may be exposed to Confidential Information owned by the other party. “Confidential Information” shall include, but is not limited to, all confidential and proprietary information, marketing,
trade secrets, know-how, development data, customer information, information about the methods, operations, financial position of a party and other information and knowledge which are not commonly known and which could be used by others to the
competitive disadvantage of the party that owns such Confidential Information. All Confidential Information disclosed to any other party under this Agreement shall remain the exclusive property of the disclosing party. 

a. Non-disclosure of Confidential Information. Each party agrees: (i) to use its best efforts to protect the confidential
nature of Confidential Information disclosed to it, including notifying its Affiliates, subsidiaries, sublicensees, distributors or anyone else with whom a party works to achieve the purposes of this Agreement of the confidential nature of such
Confidential Information; (ii) prior to receiving any such Confidential Information, to use its best efforts to have the Dealers, Franchisees or anyone else with whom a party works to achieve the purposes of this Agreement sign a
confidentiality agreement containing restrictions on the use and disclosure of such Confidential Information no less restrictive than those contained herein; (iii) except as provided in this Agreement or as required by law or court order, not
to disclose to third parties or copy any Confidential Information or allow any third party access to such Confidential Information without first obtaining the disclosing party’s written consent; and (iv) not to use, or permit others to
use, any Confidential information disclosed to it except for the purposes set forth herein. 
 SAHS further agrees that that it
will not, without the prior written permission of Sears, which permission shall be given, if at all, in Sears’ sole discretion: (i) directly or indirectly utilize Confidential Information in its own business; (ii) manufacture and/or
sell any product that is based in whole or in part on such Confidential Information; or (iii) disclose such Confidential Information to any third party. 
 SAHS shall cause each of the Dealers and Franchisees to agree in writing to be bound by the provisions of this Section 12.1a. 
 b. Compelled Disclosure. In the event a party is required by law or court order to disclose any Confidential Information of the disclosing party, that party shall: (i) notify the disclosing
party in writing as soon as possible, but in no event less than thirty (30) 

  
 20 









 
calendar days prior to any such disclosure; (ii) cooperate with the disclosing party to preserve the confidentiality of such Confidential Information consistent with applicable law; and
(iii) use its best efforts to limit any such disclosure to the minimum disclosure necessary to comply with such law or court order. 
 12.2 Force Majeure. 
 Neither party hereto shall be liable for any failure,
inability, or delay of performance under this Agreement if such failure, inability or delay results directly from the acts of any government (including its laws, rules, orders, ordinances, and regulations), currency and/or exchange controls,
accidents, fires, insurrection, wars, strikes, floods, winds, or other natural disasters, sabotage, breakdown of machinery, failure in sources of supply, or any other cause beyond the reasonable control of such party. 

12.3 Construction. 
 All headings and titles used to identify the sections of this Agreement are for the convenience of the parties and shall not be used in construing or interpreting the provisions of this Agreement.

 12.4 Entire Agreement. 
 This Agreement, together with all Exhibits hereto (which are incorporated herein by this reference), is intended as the complete, final and exclusive statement of the terms of this Agreement between SAHS
and Sears with regard to the subject matter hereof, and supersedes all prior oral and written agreements, understandings, commitments, negotiations and practices between the parties relating to such subject matter. Nothing in this Agreement is
intended, nor shall be deemed, to confer any rights or remedies upon any person or entity not a party to this Agreement. 
 12.5
Amendments. 
 Except as otherwise expressly provided in this Agreement, no modification or amendment of this Agreement
shall be effective unless made in a writing executed by an authorized representative of each party hereto. 
 12.6 Choice of
Law. 
 This Agreement shall be construed in accordance with, and governed by, the federal laws of the United States,
including but not limited to the Lanham Act, and the internal laws of the State of Illinois, U.S.A., other than its conflict of laws principles and the Illinois Franchise Disclosure Act. This Agreement shall not be subject to any of the provisions
of the United Nations Convention on Contracts for the International Sale of Goods. Subject to Section 11, the parties irrevocably submit to the venue and exclusive personal jurisdiction in the federal and state courts in Cook County, Illinois
for all disputes arising out of this Agreement and waive all objections to jurisdiction and venue of such courts. The provisions of this Section 12.6 shall survive any termination or expiration of this Agreement. 

  
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 12.7 Remedies; Injunctive Relief. 

The rights and remedies provided herein shall be cumulative and in addition to any other rights and remedies otherwise available at law
or in equity. Notwithstanding any other provision of this Agreement, each party acknowledges that any breach by a party of Article IV or Section 12.1 of this Agreement may cause the non-breaching party and its Affiliates irreparable harm for
which the non-breaching party and its Affiliates have no adequate remedies at law. Accordingly, each party and its Affiliates, without complying with Section 11.2c and without the necessity to post a bond or other security, are entitled to seek
injunctive relief for any such breach in any state or federal court in Chicago, Illinois, USA, and each party consents to the exclusive jurisdiction and venue in the state and federal courts in Chicago, Illinois, USA for injunctive relief purposes.
Each party waives all claims for damages by reason of the wrongful issuance of an injunction and acknowledges that its only remedy in that case is the dissolution of that injunction. 

12.8 Non-Waivers. 
 Any waiver of Sears’ rights or remedies under this Agreement shall be effective only if made in writing signed by an authorized officer of Sears. Neither any failure or delay by Sears in exercising
any right or remedy, nor any single or partial exercise or waiver of any right shall preclude any other or further exercise thereof by Sears or the exercise of any other right or remedy by Sears. 

12.9 Severability. 
 Except as expressly provided to the contrary herein, each article, section, term and condition of this Agreement shall be considered severable and if, for any reason, any provision of this Agreement is
held to be invalid, contrary to or in conflict with any applicable present or future law or regulation in a final, unappealable ruling issued by any court, agency or tribunal with competent jurisdiction, such ruling shall not impair the operation of
or have any effect upon, all other terms and conditions of this Agreement shall continue to be given full force and effect and bind the parties hereto. Any provision held to be invalid in such a proceeding in any jurisdiction shall be deemed to be
deleted from this Agreement in such jurisdiction from the date on which the time for appeal expires or receipt by Sears of notice of non-enforcement thereof. If any provision is determined to be invalid or unenforceable in any jurisdiction, the
parties shall modify such provision to the extent required to render it valid and enforceable in such jurisdiction. 
 12.10
Survivability. 
 All obligations of Sears and SAHS which expressly or by their nature survive the expiration or
termination of this Agreement shall continue in full force and effect after and notwithstanding the expiration or termination of this Agreement until they are satisfied in full or by their nature expire. 

  
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 12.11 Notices. 

All notices required or permitted to be given hereunder shall be given in writing and shall be sent by prepaid first class registered air
mail, express courier, personal delivery, or facsimile to the following addresses: 
 Sears shall be addressed at: 

Sears, Roebuck and Co. 
 3333 Beverly Road, Mail
Station: [            ] 
 Hoffman Estates, Illinois 60179 

Attn:              
 Facsimile: (847) 286-             

With a copy to: 
 Sears Holdings
Management Corporation 
 3333 Beverly Road 
 Hoffman Estates, Illinois 60179 
 Attn: General Counsel 

Facsimile: (847) 286-2471 
 SAHS shall
be addressed at: 
 Sears Authorized Hometown Stores, LLC 
 3333 Beverly Road, Mail Station: [            ] 
 Hoffman Estates, Illinois 60179 
 Attn.: [President] 

Facsimile: (847) 286-[            ] 

In the case of notice by facsimile transmission, notice shall be confirmed immediately by prepaid courier service. All notices shall be
effective upon receipt when delivered at the address so specified; provided, however, that any notice sent by mail or courier shall be deemed to have been received ten (10) days after dispatch, and any notice sent by facsimile transmission
shall be deemed to have been received when such facsimile is confirmed electronically. Any party may change the address to which notices are to be sent by so notifying the other party in writing in the manner provided herein. 

12.12 Counterparts. 
 This Agreement may be executed in multiple counterparts and by facsimile, each of which shall be deemed to be an original, and all such counterparts shall constitute but one instrument. 

[signature page follows] 

  
 23 









 IN WITNESS WHEREOF, the parties have caused their authorized representatives to
execute this Agreement as of the Effective Date. 
  

									
	SEARS, ROEBUCK AND CO.	 		  	SEARS AUTHORIZED HOMETOWN STORES, LLC
					
	By:	 	  
	 		  	By:	  	  

	Name:	 	  
	 		  	Name:	  	  

	Title:	 	  
	 		  	Title:	  	  









 EXHIBIT A 
 TO LICENSE AGREEMENT 
 STORE NAMES 

 

											
	 Country
	  	 Mark
	  	 Status
	  	Reg./App.
No.	  	Reg./App.
Date	  	 Goods / Services

	United States	  	SEARS APPLIANCE &
HARDWARE	  	Registered	  	4,008,504	  	8/9/2011	  	Retail store services and dealerships featuring appliances, electronics, hardware/tools, and lawn and garden equipment
						
	United States	  	SEARS AUTHORIZED
HOMETOWN STORES	  	Registered	  	4,056,660	  	11/15/2011	  	Retail store services and dealerships featuring appliances, electronics, hardware, tools, and lawn and garden equipment
						
	United States	  	SEARS HARDWARE	  	Pending	  		  		  	
	United States	  	SEARS HOMETOWN
STORE	  	Registered	  	3,850,796	  	9/21/2010	  	Retail store services and dealerships featuring appliances, electronics, hardware/tools, and lawn and garden equipment
	United States	  	SEARS MATTRESS	  	N/A	  		  		  	
	Dominican Republic	  	SEARS HOMETOWN
STORE	  	Pending	  		  		  	Retail store services and dealerships featuring appliances, electronics, hardware/ tools, and lawn and garden equipment
						
	Trinidad & Tobago	  	SEARS HOMETOWN
STORE	  	Registered	  	42011	  	1/21/2011	  	Retail services in connection with clothing apparel, electronics, hardware items, tools, lawn and garden equipment and accessories, home furnishings, furniture, appliances,
automotive








 EXHIBIT B 
 TO LICENSE AGREEMENT 
 ADDITIONAL SEARS MARKS 

 

																	
	 Country
	  	 Mark
	  	Status	 	  	Reg./App.
No.	 	  	Reg./App.
Date	 	  	 Goods / Services

	 United States
	  	PRICE
MATCH PLUS	  	 	N/A	  	  	 	N/A	  	  	 	N/A	  	  	Price match policy








 EXHIBIT C 
 TO LICENSE AGREEMENT 
 DOMAIN NAMES 

www.searshometownstores.com 

www.searshardwarestores.com 







 EXHIBIT D 
 TO LICENSE AGREEMENT 
 TERRITORY 

50 United States, its territories and possessions, including Puerto Rico 
 Bermuda 







 EXHIBIT E 
 TO LICENSE AGREEMENT 
 EXISTING STORES 







 EXHIBIT F 
 TO LICENSE AGREEMENT 
 INSURED ENTITIES 

 

	 	•	 	 Sears, Roebuck and Co. 


  

	 	•	 	 Sears Holdings Corporation 


  

	 	•	 	 Sears Holdings Management Corporation 


  

	 	•	 	 Sears Brands, L.L.C. 









 EXHIBIT G 
 TO LICENSE AGREEMENT 
 OPERATING STANDARDS 
  







 APPENDIX 11.1 
 TO LICENSE AGREEMENT 
 LICENSE OPERATING COMMITTEE