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                                                                   Exhibit 10(i)

                            Alberto-Culver Company

                     Executive Deferred Compensation Plan

             (As amended and restated through September 23, 1999)
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                               Table of Contents
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                                                              Exhibit 10(i)
I.   Establishment, Definitions and Purpose
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Preamble.................................................................  1
Definitions..............................................................  1
Purpose..................................................................  2

II.  Participation

Participation, Notification and Election.................................  2
Deferral Procedure.......................................................  3
Deferral Agreement Termination...........................................  3
Establishment of Accounts................................................  3
Account Valuation and Earnings...........................................  3
Benefit Payments.........................................................  4
Conditional Matching Contributions.......................................  4

III. General Provisions

Funding..................................................................  5
Vesting..................................................................  5
In-Service Withdrawals...................................................  5
Beneficiary Designation..................................................  6
Death Benefits...........................................................  6
Administration...........................................................  6
Administrative Fees and Expenses.........................................  6
Claims Procedure.........................................................  7
Tax Liability............................................................  7

IV.  Exempt Status.......................................................  7

V. Indemnification.......................................................  7

VI. Amendment and Termination............................................  7

VII. Miscellaneous

Nonassignability.........................................................  8
No Contract of Employment................................................  8
Participant Litigation...................................................  8
Participant and Beneficiary Duties.......................................  8
Governing Law............................................................  8
Validity.................................................................  9
Notices..................................................................  9
Successors...............................................................  9

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I. Establishment, Definitions and Purpose

1.1 Preamble

Pursuant to this plan document, Alberto-Culver Company will maintain an unfunded
deferred compensation plan, to be established as of January 1, 1999, and to be
known as the Alberto-Culver Company Executive Deferred Compensation Plan
("Plan"). Under the terms of the Plan, eligible employees of the Alberto-Culver
Company and certain of its domestic subsidiaries are allowed to defer a portion
of their Compensation.  Participants and their beneficiaries shall have no
interest in any Company assets as a source of funds to satisfy the benefit
obligations under the Plan. The Plan constitutes an unsecured promise by the
Company to make benefit payments in the future and Participants shall have the
status of general unsecured creditors of the Company.

1.2 Definitions

Capitalized terms are generally defined in the Section where used. The following
terms appear in several Sections and are defined below for convenient reference:

a) "Beneficiary" - An individual or individuals or trust who are designated in
    the most recent writing by the Participant to receive his/her benefit in the
    event of the Participant's death. If more than one Beneficiary survives the
    Participant, such benefit payments shall be made equally to all such
    Beneficiaries, unless otherwise indicated by the Participant on the
    beneficiary form.

b) "Code" - The Internal Revenue Code of 1986, as amended.

c) "Compensation" - The salary and commissions, where applicable, of an employee
    as set by the Company for a Plan Year, exclusive of any amounts payable
    under bonus and incentive plans, severance plans, option plans, and any
    other benefit or welfare plan of the Company now or hereafter existing.

d) "Company" - Alberto-Culver Company and any direct or indirect domestic
    subsidiaries which, with the consent of Alberto-Culver Company, adopts this
    Plan by resolution of its board of directors. On the date hereof, Sally
    Beauty Company, Inc., Alberto-Culver USA, Inc., St. Ives Laboratories, Inc.,
    and Alberto-Culver International, Inc. have adopted this Plan with the
    consent of Alberto-Culver Company.

e) "ERISA" - The Employee Retirement Income Security Act of 1974, as amended.

f) "Highly Compensated Employee" - an employee of the Company who is determined
    to be a Highly Compensated Employee within the meaning of Code section
    414(q) (or any successor provision), as adjusted by the Internal Revenue
    Service from time to time.

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g) "Participant" - A Highly Compensated Employee who meets the participation
    requirements set forth in Section 2.1 and elects to participate in the Plan
    in accordance herewith.

h) "Plan Administrator" - An individual selected from time to time by the
    Compensation Committee of the Board of Directors of the Alberto-Culver
    Company (the "Compensation Committee") to administer the Plan and perform
    all accounting and administrative functions in connection therewith.

i) "Plan Year" - Each 12 consecutive month period commencing on January 1 and
    ending on December 31.

j) "Deferral Agreement Form" - A written agreement between a Participant and the
    Company to defer receipt of future Compensation. The Plan Administrator may
    amend this form from time to time.

1.3 Purpose

Alberto-Culver Company and certain of its domestic subsidiaries sponsor 401(k)
plans known as the Alberto-Culver 401(k) Savings Plan and the Sally Beauty
401(k) Savings Plan (collectively, the "401(k) Plans") for the benefit of their
U.S. employees and their beneficiaries. Each of the 401(k) Plans operate as a
"qualified plan", as defined under the Code, and therefore are subject to
deferral limitations contained therein. The Plan is established to mitigate the
effect of these limitations by allowing Participants to defer a greater portion
of their Compensation and the earnings thereon than is permitted solely under
the 401(k) Plans.

II. Participation

2.1 Participation, Notification and Election

The Plan Administrator shall provide notification to the Highly Compensated
Employees of their eligibility to participate in the Plan. The determination of
whether an employee is a Highly Compensated Employee will be calculated based
upon such employee's applicable compensation earned in the preceding calendar
year. The determination of whether a new hire is a Highly Compensated Employee
will be calculated based upon such new hire's initial annual salary (without
regard to commissions, if any) at the time of hire. The Plan Administrator shall
further provide eligible employees with a Deferral Agreement Form. Eligible
employees shall elect on the Deferral Agreement Form for the applicable Plan
Year, the (i) percentage of Compensation to be deferred in that Plan Year, (ii)
commencement date of distributions with respect to deferrals made in such Plan
Year, (iii) method of distribution which may be either a single-sum distribution
or equal annual distribution installments which can be no more than five, (iv)
any other elections required by the Plan Administrator and set forth on the
Deferral Agreement Form. A Participant is not permitted to (i) defer
Compensation for a pay period which has commenced prior to the date on which the
Deferral Agreement Form is signed by the Participant and delivered to the Plan
Administrator and (ii) with the exception of the Participant's termination of
employment with the Company, defer Compensation for a period of time less than
three years from the commencement date of such deferrals. Deferrals with respect
to future Compensation may be terminated pursuant to Section 2.3.

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2.2 Deferral Procedure

Upon receipt of a properly completed and timely executed Deferral Agreement
Form, the Company will withhold from each paycheck, the designated percentage of
the Participant's Compensation. Changes in salary during the Plan Year shall be
subject to the same Compensation deferral percentage as previously elected and
indicated on the Deferral Agreement Form. The deferral amount shall not be
included as wages subject to federal income tax on the Participant's federal
income tax withholding statement. Participant deferrals shall be subject to
employment taxes, including Federal Insurance Contributions Act contributions,
and any state or local taxes as required. The Participant must elect to defer
not less than 1% and not more than 100% of his/her Compensation. Such deferral
percentages must be in 1% increments.

All elections shall be made before the beginning of the Plan Year in which the
services are to be performed with the exception of a new hire. A new hire will
be allowed to participate in the Plan provided such employee submits a Deferral
Agreement Form within 30 days of the date of hire. In such an event, the new
employee shall become a Participant on the first day of the first payroll period
beginning in the next calender quarter following the date on which the Deferral
Agreement Form is submitted to the Plan Administrator. If a new employee fails
to submit a Deferred Agreement Form within such 30 day period, the new employee
will not be allowed to participate in the Plan until the beginning of the next
Plan Year. A Participant's Deferral Agreement Form shall continue to remain in
effect for that Plan Year unless terminated, as provided in Section 2.3. Each
Plan Year, Participants will be required to complete a new Deferral Agreement
Form prior to the commencement of such Plan Year if they wish to defer income
for that Plan Year.

2.3 Deferral Agreement Termination

The Participant shall have the right to terminate his/her deferral upon written
notice to the Plan Administrator. The deferral termination shall not apply to
Compensation already earned. Such termination shall be effective on the first
day of the first payroll period beginning in the next calendar quarter following
the date on which the termination request is received by the Plan Administrator.
Once a termination request has been submitted for a Plan Year, the Participant
may not re-elect to defer any amounts under the Plan until the next Plan Year.

2.4 Establishment of Accounts

Each Participant shall have an account established by the Plan Administrator and
Participant statements will be distributed to Participants in the Plan on a
quarterly basis. The Company will maintain an accrual for the aggregate amount
of deferred benefits under the Plan on the Company's accounting records.

2.5 Account Valuation and Earnings

The account established for each Participant under Section 2.4 will be valued on
a quarterly basis. The deferred benefit account for each Participant shall be
adjusted quarterly to reflect a reasonable fixed annual rate of interest as
determined by the Compensation Committee. This rate

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may be prospectively adjusted on an annual or more frequent basis as deemed
appropriate by the Compensation Committee. The rate chosen by the Compensation
Committee from time to time shall apply to the entire balance of all
Participants' accounts.

2.6 Benefit Payments

The account established for each Participant under Section 2.4 shall be payable
to the Participant as provided in the Deferral Agreement Form. In the event of
any of the following occurrences, the account established for each Participant
under Section 2.4 shall be payable to the Participant or Beneficiary no later
than 90 days after the last day of the month in which the Plan Administrator
receives notification that:

(a) the Participant terminates employment with the Company and has not elected a
    future deferral  payment date; or
(b) the Plan is terminated (unless a successor plan is instituted).

2.7 Conditional Matching Contributions

If the following conditions have been satisfied, Participants may be entitled to
a matching contribution from the Company:

(a) Participant, in the applicable Plan Year, defers in either the Alberto-
    Culver 401(k) Savings Plan or the Sally Beauty 401(k) Savings Plan a
    percentage of his or her 401(k) Compensation which is greater than or equal
    to the percentage which will maximize the Company's match under such 401(k)
    Plan; and

(b) The Company is required to and does refund all or a portion of a
    Participant's deferred 401(k) Compensation ("Refund") so that the
    Participant does not receive the maximum matching contribution to which such
    Participant would have otherwise been entitled had no Refund been      made;
    and

(c) Participant executed a Deferral Agreement Form prior to the beginning of the
    applicable Plan Year in which he or she elected to defer in this Plan the
    difference between the percentage of his or her 401(k) Compensation that
    would have maximized his or her matching contribution paid by the Company
    under the applicable 401(k) Plan and the percentage of his or her 401(k)
    Compensation that has actually been deferred under such Plan after taking
    into account any Refund (the "Difference").

If all of the foregoing conditions have been satisfied, pursuant to an election
made by the Participant on the Deferral Agreement Form, such Participant will
contribute into this Plan, in no more than four substantially equal installments
deducted from his or her paychecks immediately following the date of the Refund,
the Difference.  Within 60 days after the Difference has been fully credited
into the Plan by payroll deductions, the Participant shall be credited a
matching

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contribution into his or her account maintained hereunder equal to the
difference between the maximum match such Participant would have been entitled
under the applicable 401(k) Plan had no Refund been made and the matching
contribution actually given to the Participant under such 401(k) Plan. Matching
contributions credited pursuant to this Section 2.7 shall be 100% vested upon
receipt of such contribution by the Participant. Matching contributions and the
Difference must be deferred until the earlier of (i) the Participant's
termination of employment with the Company, (ii) the Participant's death or
(iii) the Plan's termination (unless a successor plan is instituted).

For purposes of this Section 2.7, the term "401(k) Compensation" shall be
defined as the term "Compensation" is defined in the applicable 401(k) Plan.

III. General Provisions

3.1 Funding

All amounts paid under the Plan shall be paid in cash from the general assets of
the Company. Such amounts shall be reflected on the accounting records of the
Company, but shall not be construed to create or require the creation of a
trust, custodial account or escrow account. No Participant shall have any right,
title, or interest in any assets, accounts or funds that the Company may
establish to aid in providing benefits under the Plan or otherwise. The Plan
does not create a trust or establish any fiduciary relationships between the
Company and the Participant or Beneficiary of the Plan, nor will any interest
other than that of an unsecured creditor exist.

3.2 Vesting

A Participant is always 100% vested in such Participant's own contributions and
the earnings thereon and any matching contributions and earnings thereon.

3.3 In-Service Withdrawals

Except as described in this Section 3.3, the date upon which deferral
distributions commence and the number of equal annual installments payable
starting on such commencement date shall be irrevocable. The Participant may
request to receive an early distribution of all or a portion of the balance of
the account owed to the  Participant. A single-sum payment will be paid to
Participants who request such distribution. An early distribution paid to a
Participant shall result in a penalty equal to 10% of such early distribution.
The Participant will forfeit all right, title and interest to an amount equal to
such penalty. The early distribution shall be paid to the Participant net of the
10% penalty and any required withholding taxes pursuant to Section 3.9.

Notwithstanding the preceding paragraph, any request for an early distribution
on account of an "Unforeseeable Emergency" shall not bear the 10% early
distribution penalty. For purposes of this Section 3.3, an Unforeseeable
Emergency is a severe financial hardship to the Participant

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resulting from a sudden and unexpected illness or accident of the Participant or
of a dependent (as defined in Section 152(a) of the Code) of the Participant,
loss of the Participant's property due to casualty, or other similar
extraordinary and unforeseeable circumstances beyond the control of the
Participant. The determination of whether a request for an early distribution is
on account of an Unforeseeable Emergency shall be made by the sole discretion of
the Plan Administrator who shall apply the standards prescribed under Section
457 of the Code.

Any early distribution on account of an Unforeseeable Emergency may not be made
to the extent such hardship is or may be relieved by (i) reimbursement or
compensation by insurance or otherwise, (ii) liquidation of the Participant's
assets, to the extent the liquidation of such assets would not itself cause
severe financial hardship, (iii) obtaining a loan either within the provisions
of the 401(k) Plans or from a third party lender or (iv) cessation of deferrals
under the Plan. Early distributions because of an Unforeseeable Emergency will
only be permitted to the extent reasonably needed to satisfy the emergency need
in addition to any amounts necessary to pay any federal, state or local income
taxes reasonably anticipated to result from the early distribution.

3.4 Beneficiary Designation

Each Participant shall have the right to designate a Beneficiary to receive
death benefits under the Plan.  If no Beneficiary designation is made or if no
such designated Beneficiary survives the Participant, the Plan Administrator
shall direct benefit payments to be made to the Participant's spouse or to the
Participant's estate if no spouse is living.

3.5 Death Benefits

Death benefits shall be paid as a single-sum to the Participant's Beneficiary
within 90 days after the last day of the month in which the later event occurs
(i) written notice is given to the Plan Administrator of Participant's death and
(ii) a proper Beneficiary has been determined by the Plan Administrator.

3.6 Administration

The Plan shall be administered by the Plan Administrator, subject to the
oversight of the Compensation Committee. The Plan Administrator shall have full
power to construe, administer and interpret the Plan and full power to adopt
such rules and regulations as he/she may deem necessary or desirable to
administer the Plan.  Subject to Compensation Committee review, which decision
to review shall be in the sole discretion of the Compensation Committee, the
Plan Administrator's decisions are final and binding on all parties.

3.7 Administrative Fees and Expenses

All fees and expenses incurred by the Plan in connection with the administration
of the Plan shall be paid by the Company.

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3.8 Claims Procedure

If a claim for benefits by a Participant or his/her Beneficiary (the
"Applicant") is denied, the Plan Administrator shall furnish the Applicant
within 90 days after receipt of such claim (or within 180 days after receipt if
the Plan Administrator notifies the Applicant prior to the end of the 90 day
period that special circumstances require an extension of time), a written
notice which specifies the reason for the denial, refers to the pertinent
provisions of the Plan on which the denial is based, describes any additional
material or information necessary for properly completing the claim and explains
why such material or information is necessary, and explains the claim review
procedures of this Section 3.8.  If, within 60 days after receipt of such
notice, the Applicant so requests in writing, the Plan Administrator shall
review such decision.  The Plan Administrator's decision on review shall be in
writing, and shall include specific reasons for the decision, written in a
manner calculated to be understood by the Applicant, and shall include specific
references to the pertinent provisions of the Plan on which the decision is
based.  It shall be delivered to the Applicant within 60 days after the request
for review is received, unless extraordinary circumstances require a longer
period, but in no event more than 120 days after the request for review is
received.

3.9 Tax Liability

The Company will withhold all required taxes from any payment of benefits.

IV. Exempt Status

The Plan constitutes an unfunded supplemental retirement plan and is fully
exempt from Parts 2, 3, and 4 of Title I of ERISA. The Plan shall be governed
and construed in accordance with Title I of ERISA.

V. Indemnification

The Plan Administrator, employees, officers and directors of the Company shall
not be held liable for, and shall be indemnified and held harmless by the
Company against, any loss, expense or liability relating to the Plan which
arises from any action or determination made in good faith.

VI. Amendment and Termination

The Company has established the Plan with the intention and expectation to
maintain the Plan for an indefinite period of time. However, Alberto-Culver
Company, through action by either the Compensation Committee or the Board of
Directors of the Alberto-Culver Company, reserves the right to amend or to
terminate the Plan at any time without Participant or Beneficiary consent.  No
amendment, however, may reduce the balance in a Participant's account.
Participants and Beneficiaries shall be notified of such amendment or
termination as soon as reasonably practical, but any delay in giving such notice
shall not affect the effectiveness of the amendment or termination.  The Company
shall have the absolute right to pay each Participant his/her entire

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interest in the Plan in a single-sum upon termination of the Plan.

VII. Miscellaneous

7.1 Nonassignability

Neither a Participant nor any other person shall have any right to commute,
sell, assign, transfer, pledge, anticipate, mortgage or otherwise encumber,
transfer, hypothecate or convey in advance of actual receipt the amounts, if
any, payable hereunder, or any part thereof, which are, and all rights to which
are, expressly declared to be nonassignable and nontransferable.  No part of the
amounts payable shall, prior to actual payment, be subject to garnishment,
seizure or sequestration for the payment of any debts owed by a Participant or
any other person, nor be transferable by operation of law in the event of a
Participant's or any other person's bankruptcy or insolvency.  Notwithstanding
the foregoing, the Company shall have the right to offset any amount owed to it
against the amount payable to a Participant or his Beneficiary, or to defer
payment until any dispute with respect to any amount owed has been resolved.

7.2 No Contract of Employment

The terms and conditions of this Plan shall not be deemed to constitute a
contract of employment between the Company and the Participant, and neither the
Participant nor the Participant's Beneficiary shall have any rights against the
Company except as may otherwise be specifically provided herein.  Moreover,
nothing in this Plan shall be deemed to give a Participant the right to be
retained in the service of the Company or to interfere with the right of the
Company to discipline or discharge him/her at any time.

7.3 Participant Litigation

In any action or proceeding regarding the Plan, Participants, employees or
former employees of the Company, their Beneficiaries or any other persons having
or claiming to have an interest in this Plan shall not be necessary parties and
shall not be entitled to any notice or process.  Any final judgment which is not
appealed or appealable and may be entered in any such action or proceeding shall
be binding and conclusive on the parties hereto and all persons having or
claiming to have any interest in this Plan.

7.4 Participant and Beneficiary Duties

Persons entitled to benefits under the Plan shall file with the Plan
Administrator from time to time such person's post office address and each
change of post office address.  Each such person entitled to benefits under the
Plan also shall furnish the Plan Administrator with all appropriate documents,
evidence, data or information which the Plan Administrator considers necessary
or desirable in administering the Plan.

7.5 Governing Law

The provisions of this Plan shall be construed and interpreted according to the
laws of the State of Illinois to the extent not pre-empted by the laws of the
United States.

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7.6 Validity

In case any provision of this Plan shall be held illegal or invalid for any
reason, such illegality or invalidity shall not affect the remaining parts
hereof, but this Plan shall be construed and enforced as if such illegal and
invalid provision had never been inserted herein.

7.7 Notices

Any notice or filing required or permitted to be given to the Plan Administrator
or the Company under the Plan shall be sufficient if in writing and hand
delivered, or sent by registered or certified mail to the Alberto-Culver Company
at its principal executive offices attention Plan Administrator with a copy to
the General Counsel of Alberto-Culver Company. Notices shall be deemed given as
of the date of delivery or, if delivery is made by mail, as of the date shown on
the postmark on the receipt for registration or certification.  Any notice
required or permitted to be given to a Participant shall be sufficient if in
writing and hand delivered or sent by first class mail to the Participant at the
last address listed on the records of the Company.

7.8 Successors

The provisions of this Plan shall bind and inure to the benefit of Company and
its successors and assigns.  The term successors as used herein shall include
any corporate or other business entity which shall, whether by merger,
consolidation, purchase or otherwise acquire all or substantially all of the
business and assets of the Company, and successors of any such corporation or
other business entity.

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