Branding Guidelines
ACL logo

The ACL logo is the primary visual representation of our brand, and 

should be included in all corporate and marketing communication.

Clear space

To ensure legibility and consistency, a minimum clear space equivalent to 

the height of the“A” in the Administration for Community Living logo 

should be maintained in all applications.

Minimum size

The minimum size for the ACL logo is1/2-inch height. Attention should be 

paid to resizing the logo proportionally to avoid altering its appearance.

Branding Guidelines

.50"
Unacceptable uses

Type substitutions

Color alterations

Distorting shape of logo

Adding or altering elements

Insufficient contrast with 

background color or elements

Branding Guidelines

Administration for Community Living

ACL
Colors

The colors of the ACL logo match three colors found in the Pantone 

Matching System (PMS). For print work, four-color process inks (CMYK or 

cyan, magenta, yellow, black) are used. For digital display and monitor 

uses (such as in PowerPoint presentations and for web and mobile 

devices), three colors (RGB or red, green, blue) are used. Web colors for 

the logo are based on the RGB color scheme and translated into 

hexadecimal numbers for html code equivalents.

Branding Guidelines

Pantone (PMS) CMYK RGB Web

7621 C-15 M-100 Y-90 K-10 R-190 G-30 B-45 be1e2d

137 C-0 M-42 Y-100 K-0 R-250 G-162 B-27 f9a21a

7462 C-100 M-77 Y-18 K-0 R-7 G-82 B-145 075190

Fonts

ACL and coordinating program logos use the Futura font family. Branding 

material intended to coordinate with the ACL logo should use Futura fonts.
Center branding

The Centers and Administrations that form ACL have their own logos that, 

while unique, share characteristics of the ACL brand. They use some of 

the same colors that are found in the ACL color palette and use Futura 

family fonts. The same ACL branding guidelines outlined on the previous 

pages also apply to all ACL Center logos.

Branding Guidelines

Administration on Aging Administration on Disability National Institute on Disability, Independent Living,

and Rehabilitation Research

Center for Management and Budget

CMB

Center for Integrated Programs

CIP

Center for Policy and Evaluation

Administration on Intellectual and

Developmental Disabilities

Independent Living Administration
Co-branding

When it is appropriate to co-brand ACL and its Centers together, the ACL 

logo should always appear first and the ACL and co-branded Center 

logo(s) should be the exact same size. For horizontal stacking, the 

baselines of the acronyms should align. For vertical stacking, the logos 

should be center aligned. The logos should be separated from each other 

by the equivalent of the height of the ACL “A” from acronym to acronym. 

This is a slight deviation to the clear space guidelines of a standalone 

logo, but it is a proper distance for maintaining readability while also 

working together as a coordinated unit.

Horizontal

Stacking

Vertical

Stacking

Center for Management and Budget

CMB

Center for Management and Budget

CMB

Center for Management and Budget

CMB

Center for Management and Budget

CMB

Branding Guidelines